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Full text of "Exhibitors Herald (Jun-Dec 1917)"

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Scanned  from  the  collection  of 
David  Pierce 


Coordinated  by  the 
Media  History  Digital  Library 
www.  mediahistoryproj  ect .  org 


Funded  by  a  donation  from 
John  McElwee 


Digitized  by  the  Internet  Archive 
in  2014 


https://archive.org/details/exhibitorsherald05exhi 


AMERICAN  FILM  COMPANY,  Inc. 
Presents 

GAIL  KANE 

IN 

"THE  UPPER.  CRUST" 


OR 

"THE  INDESCRETIONS  OF  MOLLY" 

Novelization  by  Charles  Sherman.  In  five  acts.  Directed 
by  Rollin  Sturgeon.     Released  the  week  of  June  25th. 

"Miss  Kane  justifies  her  reputation  for  versatility  In  this  play  which  makes 
demands  on  her  for  emotional  acting  of  a  high  order  and  finds  her  splendidly 
equipped  for  the  task,"  says  The  American  Drama  in  reviewing  "Whose  Wife?" 
a  recent  Gail  Kane-American  Picture. 

Beautiful  — graceful  —  an  accomplished  actress  of  unquestioned  ability,  Miss 
Kane  is  the  idol  of  picture-goers  the  world  over.  Her  drawing  power  is  stead- 
ily increasing.  Theatres  presenting  Gail  Kane  productions  are  assured  capac- 
ity business.  Get  your  share  of  these  successes.  Go  to  your  nearest  Mutual 
Exchange  TODAY  and  arrange  to  play  all  the  Mutual  Pictures  in  which 
Gail  Kane  is  starred. 


i 


Now  Playing— "Whose  Wife?"  "The  Serpent's  Tooth" 
and  "The  Upper  Crust." 

Coming—  "The  Woman  In  Black,"  "The  Unafraid." 

Produced  by  Distributed  by 

AMERICAN  FILM  COMPANY*  INC.    MUTUAL  FILM  CORPORATION 

Samuel  S.  Hulchimon,  Pra.  lohn  R.  Freuler.  Pro. 


B\l  S  S M  &  A  R  R I S  C  A  I. .. 

Tk*Muck  Lov»d  Star  -  Drama  lie  Artist* 
Supreme— ThtCons  tan  I  Delight  &F  T*n  Million 
Heart*  Itifr World  Ovw-N^au  H&ads  her  ouin 
company  oF  Famed  Playec&snd  Will  Appra 
Exclusively  \n 

P  A  R  A  L  T  A    P  I.  A  V 

r>  A  K  /A  1^  T  A    P  U  A  M 


SIMM 


mam  mmmm^  mms  {mm 


Universal  Film  Manufacturing  Co. 

CARL  LAEMMLE,  President 

"The  Largest  Film  Mainf  adoring  Concern  in  the  Universe" 

1600  BROADWAY    ::    NEW  YOFK 


Photo  Drama 


Sensational 


UNIVERSAL 


The  Big 
Summer 
Attraction 

for 
Thousands 
of  Houses 
With  Four  Big 
Universal 

STARS 

and  the  First 

Saturday  Eve.  Post 
Serial  Ever  Filmed 

Book  Thru  any  of  the 
73  Universal  Exchanges 


EXHIBITORS  HERALD 


3 


THe  State  ttidhts'  Sensation. 

That  Will  MaRe  You.  a  Fortune 


HERBERT  BRENOH 


of  ilie 


THE  FALL 
ROMANOFFS 


ILIODOR 

The  Famed"Ma<3  MonK'of  Russia 
and  an  all- Star  cast  includmc 


NANCE  OHEL-CONW 
JmiWffl-WWmiM 

aiv3  a.  score  of  others 


Herbert  Brenon's  Screen  Mas- 
terpiece Tells  the  Amazing  Story 
of  Rasputin  and  the  Russian 
Court,  of  Social  and  Religious 
Intrigues  and  of  a  Nation's  Dra- 
matic Stroke  for  Liberty. 

Personally  Directed  by  Herbert  Brenon 


ILIODOR  PICTURE  CORPORATION 


729  7th  Avenue,  New  York  City 


Telephone:  Bryant  7340 


HARRY  PALMER 


CARTOONS 


Watch  for  Release  Date. 


& 


m 


Have  been  given  in  succession  to  six 

THANHOUSER 

features  released  by  Pathe.  Read! 


"THE  CANDY  GIRL" 

(Releasing  Next  Week) 

"Another  Gladys  Hulette 
picture,  reversing  the  usual 
order  of  the  Hulette  pic- 
tures, but  entertains  quite  as 
fully  as  did  its  predecessors." 
— Motion  Picture  News. 


"HINTON'S  DOUBLE" 

(Just  Released) 

"Aside  from  the  drawing 
power  of  the  star,  the  play 
itself  is  of  exceptional  inter- 
est and  will  do  much  toward 
upholding  the  high  standard 
set  by  Thanhouser  produc- 
tions during  the  past  six- 
months." 

— Exhibitors'  Trade  Review. 


"VICAR  OF  WAKEFIELD" 

(Special  Release) 

"This  subject,  in  which 
Frederick  W arde  was  fea- 
tured at  the  Rialto,  pre- 
serves all  the  qualities  which 
characterize  Oliver  Gold- 
smith's classic  novel." 

— Moving  Picture  World. 


"WHEN  LOVE  WAS  BLIND" — "The  characters  portrayed  will  arouse  sympathetic  inter- 
est, while  the  fine  continuity  will  please.  What  little  of  the  'Sex  problem'  there  is  in  the 
story  has  been  handled  with  great  delicacy."  — Sunday  Telegraph. 

"POTS-AND-PANS  PEGGY"— "Another  very  entertaining  Thanhouser  picture.  It  is  a 
grateful  relief  to  view  a  picture  that  avoids  the  sordid  side  of  modern  life." 

— Exhibitors'  Trade  Review. 
"HER  BELOVED  ENEMY"— "A  mystery  story  from  a  little  different  angle,  that  may 
be  added  to  Thanhouser 's  ever-growing  list  of  unconventional  screen  stories." 

— Sunday  Telegraph. 

THANHOUSER  FILM  CORPORATION 

New  Rochelle,  N.  Y.  Edwin  Thanhouser,  Pres. 

European  Office,  Thanhouser  Films,  Ltd.,  167  Wardour  St.  W.,  London 


DID  YOU  EVER  SEE  SUCH  NOTICES? 


EXHIBITORS  HERALD 


5 


LITTLE  MARY  McALISTER 

The  Youngest  Sergeant  in  the  U,  S.  Army 
Now  is  Starring  in  Essanay's  Startling  Series  on 

"Do  Children  Count?" 

Do  They?   Ask  the  Mothers 

You  will  find  that  this  winsome  child  actress  will  count 
with  your  patrons.  Only  6  years  old,  she  has  been  commis- 
sioned recruiting  sergeant  by  Capt.  F.  R.  Kenney,  U.S.A., 
for  her  Red  Cross  and  recruiting  work. 

Look  Over  These  Magnetic  Titles 
Each  Play  Independent 


The  Guiding  Hand 
The  Wonderful  Event 
Steps  to  Somewhere 
The  Yellow  Umbrella 
A  Place  in  the  Sun 
Where  is  my  Mother? 


7  When  Sorrow  Weeps 

8  The  Uneven  Road 

9  The  Season  of  Childhood 

10  The  Little  White  Girl 

11  The  Bridge  of  Fancy 

12  The  Kingdom  of  Hope 


Written  by  Charles  Mortimer  Peck 

Released  Through  K.  E.  S.  E. 


1333  Argyle  St.,  Chicago 


FANS=Keep  Cool=FANS 

The  line  that  satisfies  and  are  sold  at  prices  below  competition 


8  in.  Universal  Chicago  Fan 
8  in.  Universal  Breezer  Fan 


$7.25 
8.75 


110  and  220  Volts,  Oscillating 

A.  C.  D.  C. 

12-inch,  110  volts  $20.00  $19.00 

16-inch,  110  volts                                       23.50  22.75 

12-inch,  220  volts                                       21.50  21.00 

16-inch,  220  volts                                       24.75  24.50 


12-inch, 
16-inch, 
12-inch, 
16-inch, 


110  and  220  Volts  Straight  Fans 

A.  C.  D.  C. 

110  volts  $16.00  $15.00 

110  volts   19.25  18.25 

220  volts   17.50  17.00 

volts   20.75  20.00 


220 


12  and  16  inch  Exhaust  Fans 

A.  C. 

12-inch,   110  volts  $20.00 

16-inch,  110  volts   23.00 

12-inch,  220  volts   21.50 

16-inch,  220  volts   24.50 


D.  C. 
$16.00 
19.00 
18.00 
21.00 


Exhibitors  Supply  Co.,  Inc. 


Mailers  Bldg. 


59  E.  Madison  St.,  Chicago,  111. 


6 


EXHIBITORS  HERALD 


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ME — and  a  long,  cold  drink 

are  two  things  that  folks  are  goin'  to  want  a  lot  of  this  summer, 
And  there  s  one  thing  I've  got  on  any  liquid  refreshment 
ever  served — I'll  be  on  the  job  for  thirty  weeks — and  anyone 
can  down  a  tall  one  in  a  few  good  swallows. 

If  you  want  folks  to  come 
to  your  theatre 

when  the  thermometer  is  tryin'  to  bust 

through  the  top,  just  whisper  gently  in  their  ears, 
"Say,  this  theatre  is  CicoToodle's  Home/" 
don't  need  to  tell  them  how  cool  it  is 
inside — they  forget  the  heat  as  soon  as 
they  see  my  name  in  your  lobby. 


Start  giving  out  Cico  Toodles  Cards  now 


Don't  let  someone  else  get  the  jump  on  you. 
your  nearest  exchange,  write  in  to 


If  you  can't  get  them  at 


CAHILL-IGOE  COMPANY 


117  W.  HARRISON  ST. 


CHICAGO,  ILLINOIS 


Just  say,  "I  saw  an  Ad  of  Cico  Toodles  in  the  Motion  Picture  World  and  I  want 
mil  information  about  Cico  Cards,  and  the  Free  Slides  and  Free  Lobby  Display." 


EXHIBITORS  HERALD 


7 


•v>x. 


ft    tVS:  \  Hi 
jr#"i    S|    Advisory  Board:  g 

jS  SAHUEL  GOLDFISH  |g 

Chairman 
isr.  EDGAR  8ELWTX 
~  IRVIX  S.  COBB  = 
=  ARTHUR  HOPKINS 
Wfifii      SB  MARG   RET  MAYO  gH 
:===SS?       ==  ROI  COOPER  MEGRUE  = 

sS|     l£  Archibald  selwyn  ^ 

SPHKji  CROSBY  GAIGE  S= 

j^ssr:    ~s  porter  em?ksos  «^ 

SHS]::      :5S  BROWSE 


Goldwyn  Does  Not  "Hire" 
Its  Brains 

GOLDWYN  PICTURES  are  the  product  of  a  group  of  great  specialists 
giving  everything  at  their  command  to  the  exhibitors  of  America.  In 
charge   of   the   many  departments  of  Goldwyn  you  find  the  actual 
owners  of  this  organization. 

The  producers  of  Goldwyn  Pictures  have  not  merely  engaged  themselves 
to  Goldwyn.  They,  as  owners,  are  doing  the  things  they  want  to  do  as 
great  artists  to  win  ne>v  honors  for  themselves,  and  for  their  own  and  your 
profit. 

Men  and  women  who  work  for  themselves  are  always  the  ones  who  win 
the  most  distinctive  successes. 

The  hearts  and  brains  of  these  talented,  successful  men  and  women  have 
been  given  without  reserve  to  Goldwyn  Pictures.  Their  tremendous 
achievements  will  be  instantly  apparent  to  audiences  throughout  the  world. 


ColdwyT@pcturcs 

Corporation 

16  E.  42d  ST.,  NEW  YORK  CITY 


Telephone:  Vanderbilt  11 


Kit      11         '  ?  \  * 


m 


SB 


REAL  MONE 

BEATRIZ  MIC  HELENA 
in  "The  Woman  Who  Dared" 

Dustin  and  William  Farnum's 

Greatest  Stage  Success 

"The  Littlest  Rebel" 

:  Y  GETTERS 

HOLBROOK  BLINN 
in  "Would  You  Forgive?" 

JOHN  MASON 
in  "The  Libertine" 

Unity  Photoplays  Co. 

FRANK  ZAMBRENO,  Pres. 
207  South  Wabash  Avenue  CHICAGO 

8 


EXHIBITORS  HERALD 


111 
I 


Why  Is  Circulation? 


A    Talk   to  Advertiser 


GIRCULATION  has  been  discussed 
a  great  deal  during  the  past  few  years,  and 
the  technical  side  of  circulation  analysis  has  been 
studied  from  every  angle. 

How  much,  how  secured  and  where  located 

are  the  big  questions  which  are  asked  of  the  pub- 
lisher by  the  advertiser,  with  various  subdivisions  of 
the  inquiries  as  modified  by  individual  interest. 

The  biggest  question  of  all  is  seldom  asked. 

Why  is  circulation? 

The  average  space-buyer  never  stops  to  con- 
sider the  one  vital  fact  about  circulation— that  it  is 
the  definite  result  of  a  definite  creation,  editorial 
quality. 

Editorial  appeal  pulls  circulation  of  which 

that  appeal  is  the  index.  The  higher  the  appeal 
and  the  stronger  its  character,  the  better  and  more 
desirable  the  circulation  is  going  to  be. 

The  value  of  a  trade  publication  lies  in  the 

character  of  its  circulation  appeal. 

If  it  has  built  up  a  distribution  based  on  specific  edi- 
torial character,  the  advertiser  who  goes  into  a  publication  of  this 
kind  knows  in  advance  whether  the  interest  is  live  or  passive. 

The  advertiser  who  puts  quantity  first,  and  who 
reads  circulation  statements  so  closely  that  he  has  no  time  to  study 
the  publications  themselves,  has  got  away  entirely  from  the  funda- 
mental fact  back  of  all  circulation,  he  has  forgot  to  ask  himself, 

"Why?" 


A  page -by -page  analysis  of  the  "Exhibitors  Herald" 
proves  that  it  has  a  vital  and  commanding  readers'  appeal. 


'  ami 

AST0R.  LENOX  AND 
T1LDEN  FOUNDATIONS 


Published  Weekly  by  EDITORIAL  and  EXECUTIVE  OEEICES 

EXHIBITORS  HERALD  CO.  w  South  Dearborn  S'reet.  Chicago 

Publication  OS/ice:    1114  Xorth  Boul..  Oak  Park  Tel..  Harrison  7iv 


NEW  YORK  OFEICE 

14S0  Broadway.      Tel..  Bryant  5111 
James  Beecro/t,  .Manager 


Entered  as  second  class  matter  at  the  Post  Office 
at   Oak  Park,   III.,  under   the  Act  of  March   3,'  1879 

SUBSCRIPTION   PRICE   $1.50  YEARLY 


237   

All  editorial  copy  and  correspondence,  and  adz-ertising  cofy  should  be  ad- 
dressed to  the  Chicago  of/ice.  Insertion  in  follozving  issue  cannot  be  guaran- 
teed on  adz-ertising  copv  not  received  prior  to  6  p.  m.  an  Tuesday  o/  each 
zceek. 


Volume  V 


JUNE  30,  191! 


Number  1 


A  CHANCE  TO 

"THE  coming  convention  of  the  Motion  Pic- 
*  ture  Exhibitors  League  of  America  im- 
poses a  greater  responsibility  than  ever  before 
upon  the  individual  exhibitors  throughout  the 
United  States. 

Whether  or  not  the  national  league  is  rightly 
representative  of  the  exhibitors  of  the  country, 
it  is  a  fact  that  this  organization  is  commonly 
looked  upon  as  the  official  association  of  those 
engaged  in  the  business  of  exhibiting  motion 
pictures. 

It  need  not  be  mentioned  here  that  the 
affairs  of  the  league  are  in  a  chaotic  condition; 
that  occasionally  a  charge  of  membership  in 
the  league  seems  to  carry  a  sting  with  it. 

It  is  apparent  to  all  that  out  of  a  year 
fraught  with  great  possibilities  for  constructive 
effort  the  only  achievement  the  president  of  the 
league  can  boast  of  is  the  starting  of  a  trade 
paper,  bringing  to  bear  upon  this  enterprise 
the  weight  of  his  official  position,  yet  gearing 
the  project  to  the  program  of  personal 
aggrandizement  for  himself  and  his  associates. 

The  official  career  of  Mr.  Ochs  has  been 
one  of  bitter  disappointment  for  those  who  had 


CLEAN  HOUSE 

hoped  for  better  things  from  the  exhibitors' 
organization.  Everywhere,  instead  of  encour- 
aging conciliation  and  co-operation,  he  has 
created  distrust,  disorganization  and  confusion. 

With  a  view  to  strengthening  his  political 
machine  in  Chicago  he  yanked  Joseph  Hopp 
from  the  obscurity  into  which  he  had  been 
forced  and  engineered  a  deal  which  made  Mr. 
Hopp  president  of  the  Chicago  organization. 

Mr.  Hopp  immediately  upon  his  election 
took  steps  to  crush  out  of  the  organization 
every  one  who  dared  oppose  his  will.  Among 
those  who  incurred  President  Hopp's  wrath  are 
Maurice  A.  Choynski  and  Louis  H.  Frank,  and 
this  was  a  sad  choice  indeed,  for  every  element 
of  the  industry  knows  that  for  years  these  two 
men  have  been  the  nucleus  of  exhibitor  organi- 
zation in  the  Middle  West. 

Hopp,  like  the  national  president,  whose 
servitor  he  is,  instead  of  promoting  organiza- 
tion has  promoted  disorganization.  In  Chicago 
the  exhibitors  who  take  an  interest  in  the 
affairs  of  the  league  are  now  ajjout  equally 
divided  between  the  Hopp  league  and  the  new 


Theater  Owners'  Association. 


Free  Pulpit— Free  Press— FREE  PICTURES  1 


)M 
)NS 


10 


EXHIBITORS  HERALD 


Summary  of  Current  Issue 


News  of  the  Week 


Illinois  State  Censorship  Bill  Beaten  in  the  Senate   11 

H.  B.  Varner  of  North  Carolina  Exhibitors'  League  to 

Oppose  Ochs  for  M.  P.  E.  L.  Presidency   11 

Big    Program    Planned    for    Philadelphia  Exhibitors' 

Convention    11 

Goldwyu    Distributing    Corporation    Elects    Officers ; 

Many  Exchanges  Opened   _   12 

Ince  Disposes  of  Holdings  in  N.  Y.  M.  P.  Corporation 

and  Triangle ;   to   Produce   Independently   12 

Motion  Picture  Theater  Owners'  Association  of  Illinois 

to  Elect  Officers  This  Week    13 

Star  Cast  for  "Fall  of  the  Romanoffs"  Nearly  Com- 
pleted  by   Brenon    13 

Wichita  Exhibitors  Fight  Kansas  Censors   13 

Chicago  City  Collector  Seeks  New  Tax  Scale  Suitable 

to  Exhibitors    14 

Fire  Prevention  Aid  for  Film  Booths  Given  Exhibitors 

by  Association  Body    14 

Court  Rules  Against  Triangle  in  Use  of  Patented  Title  14 
Keith-U.  B.  O.  to  Handle  Big  Features  on  State  Rights 

Plan    15 

Hopp    Gets    Resolution    Passed    by    Chicago  League 

Which  Favors  Son's  Business    15 

Film  Industry  Subscribes  $5,000,000  to  Liberty  Loan..  15 
"Joe"   Hopp  Discontinues  Subscription  to  "Exhibitors 

Herald"    16 

*  Brady    Publication   Schedule   of    Films   Rearranged  to 

Aid  Advance    Plan    17 

W.  A.  Bach  Resigns  M.  II.  Hoffman,  Inc.,,  Post  and 

Returns  to  Universal   _   17 

Sam  Trigger  Leases  Corona,  L.  I.,  Theater;  Will  Have 

Big   Chain    17 

Merchandising   Plans   Fit   Film  Trade,   Sales   Chief  of 

General  Company  Finds  on  Trip   18 

Mr.    Cico    Toodles,    of    Cahill-Igoe    Fame,    Now  Is 

Among  Us   _   18 

Freuler  Engages  Albert  Capellani  to  Direct  Julia  San- 
derson, Noted  Stage  Star,  for  Mutual   19 

Meredith   Pictures   Picks   First   Subject   of  Seven-Reel 

Series    19 

Noted  Russian  Stars  Directed  Own  Films  ;  Seen  as  In- 
novation When  Shown  on  Broadway    20 


Reviews 

"The   Divorce  Game,"  World  C.  D.,  Five  Parts,  with 

Alice    Brady    23 

"Some  Boy,"  Fox  C.-D.,  Five  Parts,  with  George  Walsh  23 
"Who's  Your  Neighbor?"  Master  Drama  Features,  Inc., 

D.,  Seven  Parts,  with  Christine   Mayo   24 

Selig  World   Library    24 

"The  Ghost  of  Old  Morro,"  Edison-K-E-S-E  D.,  Five 

Parts,  with  Mabel  Trunnelle    24 

"The    Haunted    Pajamas,"    Yorke-Metro    C.-D.,  with 

Harold  Lockwood    24 

"Fires   of   Rebellion,"   Bluebird   D.,    Five    Parts,  with 

Dorothy   Phillips    25 

/      "Wild  and  Woolly,"  Artcraft  C.-D.,  Five  Parts,  with 

I  Douglas   Fairbanks   _   25 

"The   Heir  of  the  Ages,"   Pallas-Paramount   D.,  Five 

Parts,  with   House   Peters    25 

"Steps    to    Somewhere,"    Essanay-K-E-S-E    D.,  Two 

Parts,  with  Mary  McAlister    26 

"The  Rainbow  Box,"  Essanay  C.-D.,  Two  Parts,  with 

Marguerite  Clayton  and  R.  La  Rock   26 

"The    Immigrant,"   Lone   Star-Mutual   C,  Two  Parts, 

with    Chaplin   „  _   26 

"The   Fire  of  Youth,"  Butterfly  D.,  Five   Parts,  with 

Jack    Mulhall    26 

"The    Golden    Lotus,"    Brady    International  Service- 
World  D.,  Five   Parts,  with  Regina  Badet   27 

"Fires  of  Youth,"  Thanhouser-Pathe   D.,  Five  Parts, 

with   Frederick   Warde    27 

"When    Sorrow    Weeps,"    Essanay-K-E-S-E    D.,  Two 

Parts,   with   Mary    McAlister    28 

"Periwinkle,"    American-Mutual    D.,   Five    Parts,  with 

Mary   Miles   Minter   28 

"A     Roadside     Impresario,"     Pallas- Paramount,  Five 

Parts,  with  George  Beban   28 


Departments 

The  Voice  of  the  Trade    31 

The  Film  Stock  Market    33 

This   Week  at  Downtown  Chicago  Theaters   33 

Synopses     35,  36 

Canadian    Film    News    37 

Chicago  Trade  Events    38 

New    Theaters   ~  >  38 

New  Corporations    38 

News  of  Exhibitors  and  Exchanges   43,  44 

Foreign  Markets   _   45 


(Continued  from  preceding  page) 

Mr.  Ochs  has  talked  loudly  and  wildly,  both 
verbally  and  also  in  the  columns  of  his  trade 
paper,  about  what  he  intended  to  accomplish 
for  the  exhibitors  of  the  United  States.  But 
a  survey  of  his  record  to  date  evidences  a 
scarcity  of  accomplishments  that  gives  proof 
that  his  efforts  have  been  directed  more  to  other 
ends  than  to  promoting  the  interests  of  ex- 
hibitors. 

Hence  the  league  left  to  its  own  resources 
and  to  the  efforts  of  the  men  now  in  charge 
can  do  little  to  escape  its  present  sorry  state. 
The  only  hopeful  remedy  lies  in  the  hands  of 
the  representative  exhibitors  of  the  country. 
These  men — the  real  theater  owners  and  oper- 
ators whose  interest  is  the  motion  picture  busi- 
ness and  not  "exhibitors'  politics" — must  for 
the  sake  of  the  organization  come  forward  at 
the  coming  convention,  make  the  voice  of 
square-dealing  heard  on  the  floor  of  that 
assembly  and  elect  to  the  president's  chair  a 
man  whose  record,  personal  integrity  and 
ability  stamp  him  an  able  representative  of  the 
exhibitors  of  America. 

Fire  Prevention 

Exhibitors  should  acquaint  themselves  with 
the  progress  that  is  being  made  in  the  work  of 
fire  prevention.  The  importance  of  this  work 
to  operators  of  motion  picture  theaters  can- 
not be  overestimated.  To  be  familiar  with 
methods  of  fire  prevention  is  not  only  highly 
advisable  from  a  commercial  standpoint  but  it 
is  an  imperative  duty  growing  out  of  the  re- 
sponsibility of  managers  for  the  welfare  of 
patrons  they  are  entertaining.  Many  theaters 
can  be  excellently  safeguarded  merely  by  the 
adoption  of  proper  regulations ;  in  other  cases 
certain  minor  changes  must  be  made,  together 
with  the  purchases  of  some  apparatus.  In  any 
event  it  is  a  wise  course  to  know  the  essentials 
of  fire  prevention.  Failure  to  do  this  carries 
with  it  a  tremendous  responsibility. 

Martin  J.  Quigley. 


ILLINOIS  STATE  CENSORSHIP  BILL  BEATEN  IN  THE  SENATE 


Amendments  Asking  Continuance  of  Chicago  Board 
Under  Funkhouser  and  Giving  Villages  Power  to  Act, 
Bring  Death  Stroke;  Checks  Issue  for  Two  Years 


The  state-wide  censorship  bill, 
which  would  have  been  a  mill-stone 
around  the  film  industry's  neck  in 
the  State  of  Illinois,  died  a  quick 
death  in  the  Illinois  Senate,  at  Spring- 
field, June  17. 

The  measure,  after  being  reported 
favorably  from  the  Senate  judiciary 
committee,  was  later  amended  in  such 
a  manner  that  it  was  doomed  before 
it  came  out  of  conference. 

According  to  the  original  bill,  the 
passage  of  the  measure  would  have 
eliminated  all  censorship  boards  now 
extant  and  placed  absolute  authority 
in  the  hands  of  a  board. 

Amendments  Death  Blows 

However,  an  amendment  which 
specified  that  the  present  Chicago 
censor  board,  headed  by  Second  Dep- 
uty of  Police  Funkhouser,  should  re- 
main untouched  and  another  provid- 
ing that  any  city,  village  or  town  with 
a  censorship  board  created  by  ordi- 
nance or  that  might  hereafter  be  cre- 
ated, should  remain  exempt  from  the 
state  law,  proved  too  much  for  the 
bill  to  stand,  in  spite  of  the  efforts 
of  a  strong  lobby. 

The  administration  of  the  death 
blow  to  the  censorship  bill  was  the 
last  official  act  of  the  Illinois  general 
assembly,  which  did  not  adjourn  un- 
til 7:35  a.  m.,  June  17.  Unexpectedly 
the  bill  had  been  sent  to  conference  at 
3:30  Sunday  morning,  further  tying 
up  both  the  House  and  Senate,  which 
were  waiting  for  the  return  of  the 
conference  reports  on  several  other 
matters. 

Women  Fight  for  Passage 

The  measure,  introduced  by  Repre- 
sentative Guy  Guernsey  of  Chicago, 
provided  for  the  creation  of  a  state 
censorship  board  for  motion  pictures, 
which  would  have  had  a  far-reaching 
effect. 

The  various  women's  clubs  of  Chi- 
cago fought  hard  for  the  passage  of 
the  bill  and  Representatives  were 
daily  annoyed  by  women  around  the 
capital,  lobbying  for  the  measure. 

The  women's  clubs  made  a  state- 
wide campaign  urging  censorship,  as 
the  rigorous,  high-handed  censorship 
of  the  Chicago  board  under  Major 
Funkhouser,  they  claimed  did  not 
seem  sufficient  in  their  eyes  to  pro- 
tect the  adolescent  youth  of  the  state. 
Hence  the  bill  was  framed  at  the 
instigation  of  the  women  and  a  cer- 
tain clique  of  politicians  and  self- 
termed  reformers  attempted  to  se- 
cure its  passage  in  every  way  possible. 
Dead  for  Two  Years 

There   was   considerable  rejoicing 


over  the  defeat  of  the  measure  among 
producers  and  exhibitors.  The  ques- 
tion of  censorship  now  is  settled  for 
at  least  two  years,  in  Illinois. 

The  defeat  of  the  measure  would 
have  placed  a  big,  new  burden  on 
the  industry,  which  would  have  been 
felt  in  every  branch,  it  is  pointed  out. 

When  the  state-wide  measure  was 
primarily  brought  to  Chicago  for  the 
consideration  of  the  trade,  it  was 
fought  vigorously.  At  the  time  it  was 
called  a  loophole  for  drastic  censor- 
ship, and  the  prediction  that  it  was 


Has  National  Prominence 

In  the  various  fights  before  Con- 
gress, Mr.  Varner  has  gained  nation- 
al prominence,  being  active  in  de- 
feating the  one  per  cent  tax  a  year 
on  films,  a  year  ago,  and  recently  in 
obtaining  the  exemption  of  popular 
priced  motion  picture  theaters  from 
the  war  tax  measure. 

He  pointed  out  to  the  Senate  Fi- 
nance Committee  that  motion  pictures 
were  an  educational  factor  and  as 
such  were  entitled  to  recognition,  and 
further  demonstrated  that  the  film 
producers  were  not  fighting  the  war 
tax  in  order  to  evade  supporting  the 
measure,  but  only  to  save  the  in- 
dustry from  ruin. 

Now  Is  League  Secretary 

He  was  assisted  in  his  fight  before 
the  Senate  Finance  Committee  by 
Percy  W.  Wells  and  A.  F.  Sams,  who 
are  at  the  head  of  the  North  Caro- 
lina League,  as  president  and  at- 
torney.   Mr.  Varner  is  the  secretary. 

The  North  Carolina  League  passed 
a  resolution  to  have  every  exhibitor 
contribute  one  day's  receipts  each 
month  during  the  continuation  of  the 
war  to  the  National  Red  Cross  in  ap- 
preciation of  the  recognition  given  the 
industry  by  abolishing  the  war  tax 
on  theaters. 


merely  a  mask,  it  is  declared,  was 
obvious  when  the  amendments  were 
made  asking  the  continuance  of  the 
Chicago  Censor  Board,  and  permit- 
ting villages  to  exercise  full  police 
power  in  this  respect. 

Had  the  bill  passed  the  Senate 
with  the  damaging  amendments,  pro- 
ducers or  lessors  of  film  would  have 
had  to  pay,  not  only  a  high  state  fee 
for  having  films  censored,  but  would 
be  forced  to  pay  higher  censor  fees 
to  local  boards  in  villages  and  towns 
throughout  the  state. 


BIG  CONVENTION 
PROGRAM  PLANNED 
FOR  PHILADELPHIA 


C.  H.  Goodwin  Completing 
Arrangements  for  Penn- 
sylvania Affair 

C.  H.  Goodwin,  state  secretary  of 
the  Motion  Picture  Exhibitors' 
League  of  Pennsylvania,  is  complet- 
ing arrangements  for  the  coming  con- 
vention to  be  held  in  Philadelphia 
June  25  to  27. 

The  program  for  the  convention, 
which  will  be  held  in  the  Parkway 
Auditorium,  Broad  and  Cherry  streets, 
includes  an  address  of  welcome  by  the 
mayor  of  Philadelphia,  introduction 
of  screen  stars  and  dancing  the  first 
day;  a  trip  around  the  city,  grand 
banquet  and  prize  dancing  contest  on 
Tuesday,  and  Wednesday  will  be  an 
open  session  for  exhibitors  and  elec- 
tion of  delegates  to  the  Chicago  con- 
vention. Flowers,  patriotic  emblems 
and  souvenirs  will  be  distributed  to 
visitors  at  booths  and  there  will  be 
daily  recitals  by  famous  musicians. 


H.  B.  VARNER  OF  NORTH  CAROLINA  LEAGUE 

TO  OPPOSE  OCHS  FOR  M.  P.  E.  L.  PRESIDENCY 


Four  Southern  States  Agree  to  Back  Candidate,  Who  Has 
Gained  National  Prominence  in  Washington  Fighting 
Tax  Measures,  at   Chicago  Convention 


WRIGHTS VILLE  BEACH,  N.  C— (Special  to  the  "Exhibitors  Herald")— 
At  the  conclusion  of  a  three-day  session  of  the  North  Carolina  Motion  Picture 
Exhibitors'  League  here  it  was  unanimously  agreed  to  present  the  name  of 
Henry  B.  Varner  of  Lexington,  N.  C,  to  the  National  Convention  in  Chicago 
as  a  candidate  for  the  presidency  of  the  M.  P.  E.  L.  to  succeed  Lee  Ochs. 

Mr.  Varner  is  backed  by  a  strong  delegation  from  Virginia,  Maryland, 
North  and  South  Carolina  and,  it  is  said,  has  been  assured  the  support  of  at 
least  six  other  states.  He  already  has  received  hundreds  of  letters  from  Maine 
to  California  urging  him  to  run  for  the  office  of  president  of  the  league. 


12 


EXHIBITORS  HERALD 


GOLDWYN  DISTRIBUTING  CORP.  ELECTS 

OFFICERS;   MANY   EXCHANGES  OPENED 


Within  Sixty  Days  Concern  Girdles  North  America  with 
Branches;  F.  B.  Warren  and  Alfred  Weiss  Aid 
Goldfish  in  Work  with  Exhibitors 


Goldwyn  Distributing  Corporation, 
recently  chartered  at  Albany,  N.  Y., 
with  a  capital  stock  of  $1,000,000  to 
handle  the  Goldwyn  Pictures  films 
throughout  the  United  States,  this 
week  held  its  first  meeting  and  elected 
the  following  officers:  President, 
Samuel  Goldfish;  vice  president, 
Archibald  Selwyn;  vice  president,  Al- 
fred Weiss;  vice  president,  F.  B.  War- 
ren; treasurer,  Gabriel  L.  Hess. 

Name  Branches  and  Heads 

At  this  meeting  announcement  was 
made  that  branch  offices  had  been 
opened  in  the  following  cities  in 
charge  of  the  men  named,  as  follows: 
Atlanta,  Arthur  Lucas;  Boston,  Harry 
F.  Campbell,  40-44  Piedmont  street; 
Buffalo,  George  A.  Hickey,  200  Pearl 
street;  Chicago,  F.  M.  Brockell,  110 
South  State  street;  Cincinnati,  C.  C. 
Hite,  215  East  Fifth  street;  Cleve- 
land, H.  A.  Bandy;  Dallas,  Louis  B. 
Remy;  Denver,  Walter  S.  Rand,  1440 
Welton  street;  Detroit,  Abraham  I. 
Shapiro,  Peter  Smith  Building,  Gris- 
wold  and  State  streets;  Kansas  City, 
Richard  Robertson;  Los  Angeles,  G. 
C.  Parsons;  Minneapolis,  R.  E.  Brad- 
ford; New  York,  Samuel  Eckman,  509 
Fifth  avenue;  Philadelphia,  George  T. 
Ames;  Pittsburgh,  C.  C.  McKibbin, 
1201  Liberty  avenue;  San  Francisco, 
Charles  M.  Simmons;  St.  Louis,  Floyd 
Lewis,  3312  Lindell  avenue,  and 
Seattle,  C.  F.  Hill. 

The  street  locations  of  the  offices 
listed  above  without  addresses  are 
soon  to  be  announced.  A  branch  will 
also  be  opened  in  W  ashington,  D.  C, 
within  a  fortnight. 


Open  Canadian  Exchanges 

Goldwyn  Pictures,  Limited,  of 
Canada,  with  head  offices  in  Toronto, 
has  opened  the  following  branches  in 
the  Dominion:  Toronto,  W.  J.  Reid, 
37  Yonge  street;  Calgary,  H.  L. 
Xathanson,  315  MacLean  street;  Mon- 
treal, E.  English,  337  Bleury  street; 
St.  John,  I.  Sourkes,  19  Market 
Square;  Vancouver,  William  Han- 
sher,  304  Orpheum  Block;  Winnipeg, 
L.  Kaufman,  48  Aiken  Block. 

In  the  brief  period  of  sixty  days 
Goldwyn  virtually  has  girdled  the 
North  American  continent  and  is 
rapidly  arranging  for  expansion  south- 
ward. 

Mr.  Goldfish  will  be  the  active  head 
of  the  Goldwyn  distributing  system, 
which  is  pioneering  again  by  introduc- 
ing new  methods  into  film  salesman- 


ship. Incidentally,  for  the  first  time 
in  the  history  of  the  motion  picture 
industry,  Goldwyn  will  establish  a 
simultaneous  issuance  of  its  produc- 
tions around  the  world — the  same  pic- 
tures appearing  on  the  same  days  in 
the  Linked  States,  Canada,  Australia. 
Great  Britain  and  other  countries. 

Warren  and  Weiss  Active 

In  the  management  and  operation 
of  the  distributing  corporation,  Mr. 
Goldfish  will  be  actively  assisted  by 
Alfred  Weiss  and  F.  B.  Warren,  the 
two  vice  presidents,  who  are  specializ- 
ing in  establishing  the  closest  possible 
relations  with  the  exhibitors  of  the 
country.  Mr.  Weiss  has  been  an  im- 
portant factor  in  both  the  Mutual  and 
Triangle  organizations  and  Mr.  War- 
ren has  been  publisher  and  editor  of 
important  newspapers  in  Chicago,  St. 
Louis,  New  York  and  elsewhere. 


Attend  the  Chicago  Convention 
— make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


INCE  DISPOSES  OF  HOLDINGS  IN  N.  Y.  M.  P.  CORP. 
AND  TRIANGLE;  TO  PRODUCE  INDEPENDENTLY 


Announcement  comes  from  the 
office  of  Thomas  H.  Ince,  New 
York,  that  he  has  closed  a  deal 
with  the  New  York  Motion  Pic- 
ture Corporation  and  the  Triangle 
Film  Corporation  whereby  he  dis- 
poses of  his  holdings  in  those  com- 
panies and  has  entirely  severed  his 
connection    with    both  concerns. 


The  sum  involved  is  said  to  be 
$750,000. 

Mr.  Ince's  plans  for  the  future 
are  not  as  yet  known,  but  it  is 
stated  he  will  undoubtedly  produce 
on  his  own  account  feature  films 
on  a  large  scale.  He  will  have  sev- 
eral of  the  most  prominent  stars 
in  the  industry  under  him,  he  says, 
the  names  of  whom  will  be  an- 
nounced in  the  near  future. 


THREE  SCENES  FROM  "THE  IMMIGRANT,"  CHARLIE  CHAPLIN'S  NEW  COMEDY 


THIS    PRODUCTION     IN    WHICH    THE   STAR   COMBINES    PATHOS   WITH    COMIC  ACTIONS,  IS  SAID   BY  CRITICS  TO 
'  RANK   AMONG    HIS    BEST   SCREEN   OFFERINGS   ( ChaplinMutual) 


EXHIBITORS  HERALD 


13 


MOTION  PICTURE  THEATER  OWNERS'  ASSOCIATION 
OF  ILLINOIS  TO  ELECT  OFFICERS  THIS  WEEK 


More  Than   160  Chicago  Theater  Men  and  70  Outside 
Exhibitors  to  Be  Enrolled;  Will  Form 
Illinois  Corporation 


A  meeting  of  the  newly  formed  Motion  Picture  Theater  Owners"  Associa- 
tion of  Illinois,  which  was  scheduled  for  last  Friday  in  Chicago,  was  deferred, 
owing  to  the  absence  of  several  theater  ownfr:  who  were  caDed  to  Spring- 
field, 111.,  to  fight  the  Guernsey  state-wide  censorship  bill. 

It  is  expected  the  new  organization  will  hold  a  meeting  this  week,  at  which 
time  officers  will  be  elected  and  application  will  be  made  for  a  charter  under 
the  Laws  of  Illinois. 


Big  Membership 

The  new  association  will  take  in 
more  than  160  representative  Chicago 
theater  owners  and  from  sixty  to 
seventy  state  exhibitors.  Thirty  own- 
ers of  theaters  in  Chicago  have  al- 
ready signified  their  intention  of  join- 
ing the  proposed  league  and  in- 
quiries are  being  received  daily  by  the 
organizers  from  all  parts  of  the  state- 
concerning  it. 

Some  important  plans  now  are  un- 
der way  which  will  be  taken  up  at 
the  first  meeting.  These  are  for  the 
benefit  of  exhibitors  in  general  and 
will  establish  the  new  association  on  a 
solid  foundation,  it  was  pointed  out 
this  week. 


Bona  Fide  Owners  Only 

Nobody  will  be  admitted  to  mem- 
bership, it  is  announced,  except  bona 
fide  owners  of  theaters.  With  censor- 
ship and  other  obstacles  constantly 
harassing  the  trade  in  Illinois,  it  is 
stated  that  the  new  association  will 
prove  to  be  a  boon  to  the  industry 
in  fighting  the  industry's  battles. 

Another  point  which  was  empha- 
sized this  week  is  that  politics  will 
be  completely  eradicated.  Nothing 
will  be  considered  except  measures 
which  vitally  concern  the  exhibition 
branch  of  the  trade,  and  the  associa- 
tion will  aim  to  co-operate  with  the 
producer  in  all  matters  of  importance 
affecting  both  branches. 


STAR  CAST  FOR  "FALL  OF  THE  ROMANOFFS" 

NEARLY  COMPLETED  BY  HERBERT  BRENON 


Katerina  Galanta,  Who  Came  to  United  States  with  Russian 
Ballet,   Picked  by   Producer  as   "Find"  for 
Important  Role;  Other  Stars  Noted 


Herbert  Brenon  has  almost  com- 
pleted his  cast  for  his  big  state  rights 
picture,  'The  Fall  of  the  Romanoffs," 
featuring  Iliodor.  the  "Mad  Monk." 
on  which  he  has  been  working  for  five 
weeks  at  his  studio  on  Hudson 
Heights. 


Monk  Enacts  Own  Role 

Iliodor  enacts  his  own  role.  Xance 
O'Xeil  appears  as  the  Czarina,  Alfred 
Hickman  as  the  Czar,  Edward  Con- 
nelly as  Rasputin,  Mile.  E.  Katerina 
Galanta  as  Anna,  the  girl  who  was 
the   immediate    cause    of  Rasputin's 


downfall  and  death;  Conway  Tearle 
as  the  young  prince,  and  William  E. 
Shay  and  Mile.  Marcefle  complete  the 
star  cast.  All  of  these  are  artists  of 
note  who  hold  a  high  place  on  the 
'screen  and  dramatic  stage,  with  the 
exception  of  Mile.  Galanta,  who  as 
yet  is  not  well  known  in  this  country. 
Mile.  Galanta  a  "Find" 

Mile.  Galanta  is  a  "find"  of  Mr. 
Brenon's.  She  is  a  young  Russian 
girl  who  came  to  this  country  two 
years  ago  with  the  Russian  Ballet  and 
appeared  in  all  the  ballets  both  at  the 
Metropolitan  and  Manhattan  Opera 
Houses  in  Xew  York.  When  the 
company  returned  to  Europe  earlier 
in  the  season  she  remained  in  this 
country  and  was  engaged  for  the 
dancing  girl  in  "The  Wanderer," 
where  her  dancing  was  quite  a  fea- 
ture of  the  performance.  It  was  dur- 
ing her  engagement  there  that  Her- 
bert Brenon  first  was  struck  by  her 
exceptional  talent,  both  as  a  dancer 
and  actress. 

To  Have  Opportunity 

Galanta  wiil  have  ample  opportu- 
nity to  display  her  versatility  in  her 
first  screen  role,  for  the  part  of  Anna 
brings  into  use  both  her  powers  of 
acting  and  of  dancing.  First  she  is 
seen  as  a  peasant  girl,  later  as  one  of 
the  foremost  ladies  of  the  land, 
where  Rasputin's  enormous  influence 
at  court  has  placed  her. 


WICHITA  EXHIBITORS 

FIGHT  KANSAS  CENSORS 

WICHITA,  Kan.— The  fight  on 
state  censorship  was  taken  up  by  the 
motion  picture  exhibitors  at  a  meet- 
ing held  here  last  week  and  an  at- 
tempt was  made  to  get  the  present 
censorship  board  to  be  more  lenient. 
Exhibitors  met  at  the  City  Hall  and 
the  Eaton  Hotel.  About  five  hundred 
delegates  were  present.  The  exhibit- 
ors also  asked  the  exchanges  to  do 
away  with  all  deposits. 


INTERESTING  SCENES  FROM  FORTHCOMING  PARAMOUNT  FILMS 


LEFT  TO    RIGHT — >\v    pcvvivr.TOX   IX   "THF    T.ITTT  F    BOV    SCOl'T":    FANNIF    WARD   AND    SUPPORT    IN  HER 
STRANGE   WEDDING."  AND  HOUSE  PETERS  IX  "THE  HEIR  OF  THE  AGES"  (Paramount) 


f 


14 


EXHIBITORS  HERALD 


CHICAGO  CITY  COLLECTOR  SEEKS  NEW  TAX 

SCALE  SUITABLE  TO  FILM  THEATER  MEN 


G.  F.  Lohman  Working  on  New  Table  of  Fees  Equitable  to 
Owners;  Present  Rate  Called  Too  High 
for  Small  Houses 


With  a  view  of  arranging  a  schedule  of  licenses  for  motion  picture  and 
stage  theaters  in  the  city  of  Chicago,  which  will  meet  with  the  approval  of  all 
theatermen,  George  F.  Lohman,  deputy  city  collector,  is  working  on  another 
table  of  fees,  which  will  be  submitted  to  the  license  committee  of  the  Chicago 
city  council. 

The  sub-committee  of  the  license  committee  of  the  council  has  held  several 
meetings  in  the  city  hall  and  listened  to  various  propositions  from  the  man- 
agers interested,  but  no  feasible  plan  was  offered  upon  which  to  make  a 
recommendation  to  the  council. 


Seeks  $30,000  in  Licenses 

It  is  the  councilmen's  desire  to  in- 
crease the  city's  revenue  $30,000  by 
an  adjustment  of  the  license  fees.  Al- 
derman James  B.  Bowler,  chairman 
of  the  sub-body  of  the  license  com- 
mittee, asked  everybody  interested  to 
draw  up  schedules  and  have  them  in 
the  hands  of  Mr.  Lohman  by  Satur- 
day, June  16.  Only  one  had  been  re- 
ceived, however,  by  Mr.  Lohman  up 
to  Saturday  night. 

It  is  the  sub-committeemen's  desire 
to  get  a  schedule  that  will  not  prove 
burdensome  to  motion  picture  theater 
owners  and  they  have  endeavored  to 
hit  upon  a  plan  to  reduce  the  license 
tax  on  theaters  by  placing  part  of  it 
on  the  manufacturers,  but  so  far  have 
not  found  a  way  by  which  they  can 
reach  the  big  producers,  Alderman 
Bowler  states. 


An  appeal  to  the  owners  and  man- 
agers of  motion  picture  theaters,  urg- 
ing the  immediate  adoption  of  greater 
safety  precautions  in  the  handling  of 
film  in  projection  booths  and  rooms, 
has  been  issued  to  exhibitors  by  the 
committee  on  fire  prevention  of  the 
National  Association  of  the  Motion 
Picture  Industry,  New  York. 

Two  Fires  in  Week 

During  the  past  week  there  have 
been  two  motion  picture  fires  in  the 
projection  booths  of  motion  picture 
theaters  in  New  York.  In  one  of  the 
well  known  theaters  a  slight  fire  in 
the  booth,  through  the  prompt  atten- 
tion of  the  operator  and  the  theater 
attendants,  was  extinguished  before 
the  firemen  arrived  and  the  audience 
was  marshaled  out  of  the  theater 
without  panic. 

In  a  motion  picture  theater  in  West- 
chester county,  however,  a  small  blaze 
spread  to  the  films  in  the  booth  and 
caused  a  bad  panic  in  the  audience 


The  present  Chicago  city  license  is 
$200  for  all  theaters,  regardless  of  size 
or  location.  The  chairman  of  the  sub- 
committee is  of  the  opinion  that  this 
is  too  high  for  the  small  houses  and 
the  sub-body  is  endeavoring  to  effect 
a  graduated  scale  whereby  theaters 
of  300  seats  or  less  will  only  have  to 
pay  $150. 

Several  plans  to  tax  motion  picture 
theaters  have  been  suggested,  and 
among  these  some  ask  a  tax  per  seat, 
but  Mr.  Lohman  pointed  out  that  even 
this  plan  would  not  be  fair  in  many 
cases,  as  an  eighteen  hundred  seat 
house  very  often  plays  to  but  ten  or 
twelve  hundred  persons  daily,  while 
the  small  house  is  usually  packed  full 
at  every  performance. 

The  recommendations  of  the  license 
committee  will  be  submitted  to  the 
city  council  before  July  1. 


although  the  fire  did  not  spread  be- 
yond the  booth.  Women  and  children 
were  trampled  upon  and  badly  injured, 
but  fortunately  no  one  was  killed. 
Emphasize  Panic  Hazard 
These  two  fires  serve  to  emphasize 
the  fact  that  it  is  the  panic  hazard 
which  must  be  guarded  against  and 
that  every  precaution  must  be  taken 
to  prevent  the  occurrence  and  spread 
of  a  film  fire  within  the  booth  itself. 
The  following  recommendations  are 
offered  theater  owners  and  managers 
for  fire  prevention  by  the  National 
Association's  committee: 

1.  Comply  strictly  with  local  regula- 
tions  and   see   that   the  employes  do 

the  same. 

2.  Enforce  the  "no  smoking"  rule  in 
the  booth.  The  great  majority  of  film 
fires  are  really  caused  by  lighted  cigars 
or  cigarettes,  although  defective  wiring, 
electrical  sparks  and  spontaneous  igni- 
tion are  offered  in  most  cases  as  ex- 
cuses. 

3.  Keep  all  film  when  not  actually  in 
use  in  tin  cans  or  other  containers. 
The  burning  of  one  reel  of  film  will 
fill  a  theater  with  its  fumes. 

4.  Don't  keep  in  the  booth  or  a  con- 


necting room  any  film  except  one  day's 
supply.  Unfortunately  the  booths  in 
many  theaters  serve  as  store  houses  for 
old  junk  and  unless  this  practice  stops 
there  is  going  to  be  more  film  fires. 

5.  Keep  the  booth  neat  and  clean  and 
free  from  rubbish.  Throw  all  film  scraps 
and  clippings  into  a  self-closing  metal 
can. 

6.  Have  the  wiring,  globes  and  elec- 
trical equipment  frequently  and  regu- 
larly examined. 

7.  Have  two  pails  of  water  in  the 
booth,  also  have  a  pail  of  sand.  If 
the  sand  is  thrown  on  a  small  film  fire 
it  will  quickly  smother  it  and  not  in- 
jure the  film.  A  soda  acid  and  extin- 
guisher is  also  a  good  thing.  The  best 
precaution  of  all,  if  you  can  arrange  it, 
is  to  have  two  automatic  sprinkler 
heads  put  in  the  booth. 

Most  film  fires  have  started  through 

arelessness   and    could   easily  have 

leen  put  out  at  the  start  with  a  bucket 

of  water. 


TRIANGLE  LOSES 
CASE  IN  USE  OF 

A    PLAY  TITLE 


J.  H.  Manners  Wins  Fight  to 
Halt  Violation  of  His 
Trade  Mark 


In  a  decision  handed  down  by 
Judge  Martin  T.  Manton,  in  the  Fed- 
eral District  Court,  in  New  York,  J. 
Hartley  Manners,  the  playwright,  se- 
cured an  injunction  restraining  the 
Triangle  Film  Corporation  from  fur- 
ther exhibiting  the  photoplay  called 
"Happiness." 

The  picture  was  presented  at  the 
Rialto  theater,  New  York,  during  the 
week  of  April  29,  and  Mr.  Manners 
brought  suit  at  once,  claiming  that 
the  film  was  an  infringement  on  his 
play  of  the  same  name.  The  play  was 
produced  at  the  Cort  theater  in  New 
York  in  1914,  and  the  author  avers 
that  the  title  is  a  trade  mark  and 
as  such  is  entitled  to  protection. ' 

Judge  Manton  in  granting  the  in- 
junction said:  "I  think  the  use  of 
the  title  of  a  picture-play  as  used  by 
the  defendants  is  an  infringement  of 
the  plaintiff's  sole  right  to  the  title 
of  the  play  in  drama  on  the  stage  and 
that  the  injunction  should  be  grant- 
ed." 

The  Triangle  Film  Corporation  con- 
tended that  the  photoplay  "Happi- 
ness" was  a  different  work  than  the 
spoken  drama  of  the  same  name,  and 
was  written  by  a  staff  writer  em- 
ployed by  the  New  York  Motion  Pic- 
ture Corporation.  The  film  was  pre- 
sented, they  state,  without  knowledge 
or  reference  to  Mr.  Manners'  play. 


Attend  the  Chicago  Convention 
— make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


FIRE  PREVENTION  AIDS  FOR  FILM  BOOTHS 

GIVEN  EXHIBITOR  BY  ASSOCIATION  BODY 

Makes  Appeal  to  Theater  Owners  and  Managers  Urging 
Greater  Safety  Precautions  to  Lessen  Blaze 
Dangers  and  Panic  Hazards 


EXHIBITORS  HERALD 


15 


KEITH-U.  B.  O.  TO 
STATE  RIGHT  BIG 
FILM  FEATURES 

New  York — [Special  to  "Exhibitors 
Herald"].— With  the  entry  of  the 
United  Booking  Office  and  B.  F. 
Keith  interests  into  the  motion  pic- 
ture field,  which  was  announced  this 
week,  another  outlet  will  be  found  for 
feature  photoplays  which  will  mean 
considerable  to  the  industry. 

Controls  Many  Theaters 

Officials  of  the  vaudeville  organi- 
zation, which  controls  hundreds  of 
theaters  throughout  the  country,  have 
just  completed  arrangements  where- 
by they  will  exploit  and  distribute 
through  theaters  other  than  vaude- 
ville houses  features  at  popular  prices 
in  addition  to  the  short  subjects  that 
they  use  for  closing  their  regular 
vaudeville  shows. 

The  U.  B.  O.  plans  to  buy  up  big 
features  for  exclusive  distribution 
through  their  motion  picture  theaters, 
and  also  will  work  in  co-operation 
with  other  theater  owners  for  the 
presentation  of  such  films  as  these 
managers  wish  to  lease. 

Eliminate  Middlemen 

The  plan,  which  will  be  put  into 
operation  at  once,  is  the  outcome  of 
their  booking  short-reel  subjects  di- 
rect from  the  manufacturers,  and  un- 
der the  new  system  they  will  handle 
all  features  themselves,  doing  away 
with  exchanges  and  middlemen. 

The  films  which  they  control  will 
not  be  shown  in  connection  with 
vaudeville,  but  will  be  shown  inde- 
pendently in  theaters  devoted  only  to 
motion  pictures. 

It  is  maintained  that  through  the 
big  Keith-U.  B.  O.  circuit  manufac- 
turers will  be  able  to  reach  terri- 
tory which  heretofore  could  not  han- 
dle their  output  owing  to  wholesale 
competition.  With  the  backing  the 
vaudeville  organization  has,  the  fea- 
tures can  be  exploited  in  the  same 
manner  that  the  big  vaudeville  acts 
are  shown  throughout  the  country, 
it  is  said. 


MUTUAL  ISSUES  NOVEL 
THREE-SHEET  POSTER 
ON  NEW  CHAPLIN  FILM 

The  Mutual  Film  Corporation  is 
issuing  a  novel  three-sheet  poster  for 
"The  Immigrant,"  the  latest  of  the 
Mutual-Chaplin  specials. 

The  lithograph  presents  Charles 
Chaplin  in  an  unusual  attitude,  on 
shipboard.  The  film  is  said  to  be 
one  of  the  best  in  which  he  has  so 
far  been  starred. 


HOPP'S  RESOLUTION 

FOR  LEAGUE  FAVORS 

HIS  SON'S  BUSINESS 

At  a  recent  meeting  of  the  Chicago 
branch  of  the  Motion  Pictures  Ex- 
hibitors' League  of  America  Joseph 
Hopp,  president,  introduced  and  had 
passed  a  resolution  favoring  the  buy- 
ing of  supplies  from  the  American- 
Standard  Motion  Picture  Machine 
Company.     Kdgar  Hopp,  son  of  the 


president  of  the  Chicago  league,  con- 
ducts the  Chicago  office  of  this  pro- 
jector and  supply  company. 

Another  resolution  also  was  passed, 
authorizing  the  use  of  league  funds 
to  retain  an  attorney  to  defend  cer- 
tain members  of  the  league  against 
whom  suits  have  been  filed  by  Louis 
H.  Frank  and  Maurice  A.  Choynski.  • 


Attend  the  Chicago  Convention 
—  make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


PHOTOPLAY  INDUSTRY  SUBSCRIBES 

$5,000,000  TO  LIBERTY  LOAN, 

ASSOCIATION  APPROXIMATES 


Although  it  is  too  soon  to  get  exact  figures  of  the  amount  subscribed 
to  the  Liberty  Loan  through  motion  picture  sources,  reports  received 
by  the  National  Association  of  the  Motion  Picture  Industry  indicate 
that  it  will  approximate  $5,000,000.  This  direct  result  does  not  take  into 
consideration  the  countless  millions  subscribed  by  people  who  were  in- 
fluenced by  the  vigorous  loan  campaign  conducted  upon  the  screens  of 
America's  motion  picture  theaters. 

Liberty  Loan  subscriptions  from  the  industry  reported  up  to  June  15 


are  as  follows: 

Famous  Players-Lasky  Corporation    $500,000 

Universal  Film  Manufacturing  Company   250,000 

Vitagraph  and  Vitagraph-V-L-S-E  _  _   139,700 

Metro  Pictures  Corporation    110,000 

World  Film  Corporation    100,000 

International  Film  Service    100,000 

Argus  Laboratories    100,000 

Lasky  Studios,  Hollywood    75,000 

Pathe  Exchange,  Inc   35,000 

Edwin  Thanhouser    50,000 

Ivan  Film  Corporation    15,000 

Cosmofotofilm   ,   8,700 

Frohman  Amusement  Corporation    5,850 

Frank  Powell  Productions    850 

Dixon  Boardman,  E.  I.  S.  M.  P.  Corp   500 

Evans  Film  Manufacturing  Company   3,000 

Motion  Picture  News,  officials  and  employees   12,600 

Moving  Picture  World   9,750 

Exhibitors  in  Greater  New  York  (estimated)   25,000 

Pathescope  Company  of  America    500 

MOTION  PICTURE  STARS 

Marguerite  Clark,  Famous  Players    105,000 

Mary  Pickford,  Artcraft   _   100,000 

Douglas  Fairbanks,  Artcraft    100,000 

Doris  Kenyon,  Pathe-Internations    50,000 

Fatty  Arbuckle  Company   _   41,000 

Maxine  Elliott,  Goldwyn    40,000 

Mabel  Taliaferro,  Metro    31,000 

Billie  Burke's  daughter   _   10,000 

Linda  Griffith   _   5,000 

Earl  Williams,  Vitagraph    5,000 

Individual  subscriptions  of  the  officers  of  the  National 

Association  Motion  Picture  Industry  (estimated)....  100,000 


The  national  association  committee  sent  30,000  patriotic  slides  to  the 
15,000  motion  picture  exhibitors  of  the  United  States,  together  with 
letters  from  Secretary  of  the  Treasury  William  G.  McAdoo  and  Pres- 
ident William  A.  Brady  of  the  association,  asking  for  co-operation.  Of 
perhaps  greater  influence  was  the  patriotic  trailer  which  was  distributed 
broadcast  to  exhibitors.  In  animated  form  this  told  the  need  of  support- 
ing the  Liberty  Loan  and  ended  with  an  inspiring  paragraph  from 
President  Wilson's  speech  asking  Congress  to  declare  that  a  state  of 
war  existed. 


16 


EXHIBITORS  HERALD 


NAPLES   AND   BUENOS  AIRES,  TWO 

HISTORIC  CITIES  OF  SPLENDOR,  ARE 

PICTURED  IN  GAUMONT  FILM  JUNE  26 


\\ 'lien  Mutual  issues  Gauniont's  "Tours  Around  the 
World,"  No.  34,  June  26,  two  of  the  world's  most  interest- 
ing cities  will  be  seen  upon  the  screen.  These  are  Naples, 
the  largest  city  of  Italy,  and  Buenos  Aires,  the  largest 
city  of  South  America.  The  Bay  of  Naples  is  regarded 
as  one  of  the  most  beautiful  in  the  world,  and  being  upon 
its  shore  the  city  is  famed  as  occupying  perhaps  the  most 
beautiful  site  in  Europe.  The  Gaumont  views  show  the 
well  paved  streets  with  lava  blocks  hewn  from  the  side 
of  Vesuvius,  the  unruly  monster  smoking  in  the  distance, 
the  stucco  covered  houses;  the  beautiful  opera  house,  one 
of  the  largest  in  Europe;  the  Castle  St.  Elmo,  erected  by 
Charles  V  in  1535,  and  the  busy  harbor.  There  are  also 
pictures  of  Neapolitan  types. 

Buenos  Aires,  the  capital  of  Argentina,  has  a  million 
and  a  half  inhabitants.  The  people  call  their  city  the 
"Paris  of  South  America."  The  views  in  this  section  of 
the  Gaumont  reel  bear  out  their  boast.  Among  the  beauti- 
ful places  of  the  city  are  San  Martin  Square,  Twenty- 
fifth  of  May  Square,  Congress  Square  and  the  Third  oi 
February  Park.  A  familiar  sight  to  those  who  have  visited 
Buenos  Aires  is  the  British  clock  tower  and  the  new  sta- 
tion of  the  Argentine  Central  Railway.  Then  there  also 
are  pictures  of  a  northern  corner  of  the  port,  the  govern- 
ment house,  the  catherdal  dating  from  1752,  the  national 
hippodrome  and  a  panorama  of  the  city  from  the  House 
of  Congress. 


"VARIETY  DAY"  AT  FILM  THEATERS 

IS  ADVOCATED  BY  GENERAL  FILM  CO. 


Novel  yet  attractive  has  been  the  suggestion  made  by 
General  Film  Company  in  a  circular  to  exhibitors  urging 
them  to  devote  one  or  two  days  a  week  to  what  is 
termed  a  "Variety  Day."  The  plan  is  meeting  with  ex- 
cellent response  and  the  response  is  growing.  A  new  kind 
of  motion  picture  exhibition  has  been  inaugurated,  caus- 
ing somewhat  of  a  change  in  the  established  methods  of 
motion  picture  entertainment. 

In  its  circular  letter  General  Film  urges  the  "Variety 
Day,"  which  in  other  words  is  a  day  given  to  a  complete 
program  of  good,  snappy  one-reel,  two-reel  and  three- 
reel  pictures.  This  leaves  out  entirely  the  traditional 
five-reel  feature. 

Says  General  Film  in  its  communication;  "Exhibitors 
all  over  the  country,  men  who  have  made  a  success  of 
the  show  business  and  who  are  continually,  and  watch- 
fully, keeping  their  fingers  upon  the  public  pulse,  are  be- 
ginning to  vary  their  plan  of  showing  five-reel  and  six- 
reel  pictures  throughout  the  week.  They  replace  one  or 
two  such  programs  with  something  different,  a  day  of 
short  length  pictures  all  selected  for  their  especial  work. 
And  the  public  likes  the  change.  It  is  high  time  that 
you  become  aware  of  the  popularity  of  such  a  program 
and  give  it  a  good  trial." 

It  is  General  Film  that  has  most  successfully  held  that 
length  is  not  the  thing  that  makes  a  "feature"  nowadays. 


"BETTY  AND  THE  BUCCANEERS"  IS  FIRST 
STARRING  VEHICLE  FOR  JULIA  DAY 

TO  APPEAR  ON  MUTUAL  PROGRAM 


"Betty  and  the  Buccaneers,"  which  will  be  Juliette  Day's 
first  production  for  Mutual,  is  a  story  of  hidden  treasure, 
pirates  bold,  adventure  and  romance. 

Juliette  Day  is  Betty,  a  quaint  little  character,  full  of 
romantic  dreams  and  fancies,  who  has  lived  an  isolated 
life.  Her  only  treasure  is  a  copy  of  "Treasure  Island," 
and  she  is  overjoyed  when  she  is  suddenly  thrust  into 
an  adventure  which  parallels  the  plot  of  her  well-worn 
book. 


"JOE''  HOPP  DISCONTINUES  SUB- 
SCRIPTION 

The  following  cancellation  of  subscription  has 
been  received  from  Joseph  Hopp,  the  well  known 
mental  acrobat: 


NEW  YORK 

June  13,  1917. 


Exhibitors  Herald. 
303  S.  Dearborn  St., 
Chicago,  Illinois. 

Gentlemen: 

My  eubcrlption  to  EXHIBITORS  HERALD  expires  June  33,  191T, 
Please  diecontinue  my  subscription. 


The  above  communication  reminded  us  of  an- 
other, received  some  time  ago  from  the  illustrious 
league  politician. 

Here's  what  Hopp  thought  of  the  "Herald"  be- 
fore he  became  league  president: 

October  4,  1916. 


To  the  Editor  of  Exhibitors  Herald, 
303  South  Dearborn  Street, 
Chicago,  Illinois. 

Dear  Sir: 

Your  lively  trade  paper  is  a  welcome  visitor  to  my  horns 
each  week.    Clad  I  subscribed.      It  is  *1.53  well  spent. 
Of  ccurse  I  read  all  the  reviews  each  week.      Each  issue 
manifests  a  spirit  of  independence  that  makes  each 
Exhibitor  etard  in  his  own  light  if  he  does  not  profit  by 
it.      I  suggest  that  in  keeping  with  ycur  progression 
and  independence  you  put  at  ycur  "masthead"  the  slogan: 
EAIR"FSS  TO  ALL;   DICTATION  BY  HONE. 

Your  "1  ive-wj re "  editorials  each  week  are  interesting  and 
if  not  always  accepted  at  least  surest  food  for  thought. 
I  an  very  much  interested  in  the  editorial  in  your  issue 
of  October  7,  wherein,  you  ask  that  the  word  "released"  be 
relegated  to  the  junk  heap  and  the  word  "published"  used 
instead  in  correction  with  putting  out  new  film.     To  my 
mind  if  a  film  is  made  today  and  distributed  at  once  it 
is  then  "published".     If  a  film  (which  is  usually  the  easel 
ie  n-ade  today  and  the  distribution  not  9tarted  for  two 
months  then  it  is  just  that  long  past  the  day  of  publication. 
Not  necessary  to  define  more  fully.      If  as  a  result  of 
my  analytical  state  of  mind  I  should  be  correct  then  it 
either  remains  "released"  or  becomes  "distribution". 

I  would  like  to  see  the  Exhibitors  of  Chicago  and  vicinity, 
among  whom  there  are  many  intellectual  minds,  utilize 
ycur  valuable  columns  in  giving  expression  to  thought 
pertinent  to  their  business.      I  hope  this  letter  of  mine 
will  be  an  aid  in  that  direction.     If  all  have  not  already 
done  so  they  should  Join  hands  with  those  who  recognize 
in  the  Fxhlbitors  Herald  we  In  the  Middle  "est  have  at 
our  threshhold  an  organ  that  has  a  genuine  I  WILL  spirit 
back  of  it. 


You  said  it,  Joe.  "Fairness  to  All:  Dictation 
by  None." 


EXHIBITORS      HERALD  17 


BRADY  PUBLICATION  SCHEDULE  OF  FILMS 

IS  REARRANGED  TO  AID  ADVANCE  PLAN 


World's  Move  Keeps  Ready  Plays  Up  to  Minimum  of  Three 
Months    Ahead;    Output    Is  Two 
Films  Weekly 


There  has  been  a  rearrangement  of 
the  publication  schedule  of  World- 
Pictures  Brady-Made. 

The  new  photoplay,  "Jerry-for- 
Short,"  in  which  little  Madge  Evans 
makes  her  first  appearance  as  a  star, 
has  been  moved  up  from  its  position 
at  the  far  end  of  the  line  and  will  be 
published  August  13. 

New  Dates  Given 

According  to  present  schedule 
"Jerry-for-Short"  will  be  followed  on 
August  20  by  Ethel  Clayton  in 
"Souls  Adrift";  August  27,  Montagu 
Love,  June  Elvidge  and  Arthur  Ash- 
ley in  "The  Guardian";  September  3, 
Alexandra  Carlisle  in  a  dramatization 
of  a  popular  novel;  September  10. 
Carlyle  Blackwell,  June  Elvidge  and 
Arthur  Ashley  in  "The  Marriage  Mar- 
ket"; September  17,  Ethel  Clayton  in 


W.   A.   BACH  RESIGNS 

M.  H.  HOFFMAN,  INC.,  POST; 
RETURNS  TO  UNIVERSAL 


Will    Install    Service  Departments 
Throughout  United  States  After 
Trip   to  Canada 

W.  A.  Bach,  sales  and  advertising 
manager  of  the  M.  H.  Hoffman,  Inc., 
of  Xew  York,  since  the  concern's  in- 
ception, resigned  June  16. 

Mr.  Bach,  who  formerly  was  in 
charge  of  the  publicity  service  depart- 
ment in  Canada  for'  the  Universal 
Company,  was  at  the  time  he  resigned 
to  join  the  M.  H.  Hoffman,  Inc.,  about 
to  leave  on  an  extended  trip  through- 
out the  United  States,  installing  serv- 
ice departments,  similar  to  the  one  he 
originated  in  Canada,  in  all  the  main 
offices  of  the  Universal  Company. 

The  Universal  Company  made  a 
very  promising  offer  to  Mr.  Bach  to 
come  back  and  carry  out  the  service 
department  organization  as  previously 
entertained.  This  he  will  do,  but  first 
intends  to  take  a  short  vacation  in 
Canada,  and  while  there  will  speed  up 
the  organization  of  the  department 
which  he  left  to  come  to  Xew  York. 

Mr.  Bach's  headquarters  will  be  in 
Xew  York  City,  and  the  first  service 
department  to  be  organized  will  be  in 
Xew  York  Universal  office. 


Attend  the  Chicago  Convention 
—  make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


"The  Woman  Beneath,"  and  Septem- 
ber 24,  Kitty  Gordon  in  "The  Divine 
Sacrifice." 

This  keeps  the  schedule  of  practi- 
cally ready  plays  up  to  the  minimum 
of  three  months  ahead,  with  a  num- 
ber of  pictures  in  the  immediate  offer- 
ing. Six  directors  are  always  work- 
ing in  the  World's  studio.  Each  di- 
rector is  given  three  weeks  in  which 
to  complete  a  picture. 

Output  Two  Films  Weekly 

This  regular  process,  under  which 
six  directors  are  completing  photo- 
plays every  three  weeks,  makes  a 
regular  output  of  two  productions 
weekly,  so  that  no  intricate  process 
of  computation  is  required  to  indi- 
cate the  stead}'  accumulation  of 
Brady-Made  motion  pictures  as  time 
passes. 


AMERICAN'S  SERIAL 

SOLD    BY    LEVEY  IN 

TWO    FOREIGN  LANDS 

Well  Known  N.  Y.  Exporter  Places 
"Secret  of  the  Submarine"  in 
Spain  and  Portugal 

Arthur  Levey,  the  well  known  film 
exporter  of  Xew  York,  closed  the  sale 
of  the  rights  to  the  American  Film 
Company's  serial,  "Secret  of  the  Sub- 
marine," upon  a  recent  visit  to  Chi- 
cago for  Spain  and  the  republic  of 
Portugal. 

Mr.  Levey,  while  vice  president  and 
general  manager  of  the  Overseas  Dis- 
tributing Company,  Inc.,  placed  the 
distribution  of  the  entire  Mutual  pro- 
gram throughout  England.  Australia. 
Xew  Zealand,  Fiji  Islands,  India  and 
the  Straits  Settlements. 


"MRS.  RAFFLES'  CAREER" 

IS  JULIAN  ELTINGE'S 

FIRST  LASKY  FILM 

Following  the  announcement  that 
Julian  Eltinge,  the  noted  feminine  im- 
personator, is  to  make  his  motion  pic- 
ture debut  as  a  member  of  the  Famous 
Players-Lasky  stellar  forces,  Jesse  L. 
Lasky,  vice  president  of  the  corpora- 
tion, announces  that  the  first  produc- 
tion in  which  Mr.  Eltinge  will  star 
upon  the  screen  will  be  "Mrs.  Raffles' 
Career." 

This  film  will  be  produced  at  the 
Lasky  studio  in  Hollywood,  and  Mr. 
Eltinge,  who  has  just  closed  a  suc- 
cessful season  in  "Cousin  Lucy,"  will 
soon  leave  for  the  Lasky  studio  on 

the  coast.   

SAM    TRIGGER  LEASES 

CORONA,  L.  I.,  THEATER; 

TO  HAVE  BIG  CHAIN 


600  Seat  House  Will  Be  Opened  July 
1  with  Harold  Rosenthal 
as  Manager 

Sam  H.  Trigger,  president  of  Man- 
hattan Local  Xo.  1,  Exhibitors' 
League,  has  just  taken  a  long  lease 
on  the  Park  Theater  at  Corona,  Long 
Island.  This  is  a  handsome  600  seat 
house  and  will  open  July  1  with 
Harold  Rosenthal  as  manager. 

This  makes  the  fourth  local  theater 
in  which  Mr.  Trigger  is  interested  and 
it  is  his  intention  to  establish  a  chain 
of  about  twenty  motion  picture  the- 
aters in  Greater  Xew  York,  Xew  Jer- 
sey and  Long  Island. 


MUTUAL  ISSUES  PRESS 

SHEET  ON  WAR  FILM 
FEATURE,  "HEROIC  FRANCE" 

"Heroic  France,"  the  eight-reel  war 
film  being  published  by  Mutual  Film 
Corporation,  is  especially  timely  while 
the  United  States  is  preparing  to  se- 
lect all  available  men  for  the  world 
war.  Mutual  is  issuing  a  press  sheet 
printed  in  red,  white  and  blue  contain- 
ing samples  of  advertising  for  use  in 
local  newspapers,  lively  stories  and 
photographs  which  should  help  ex- 
hibitors bring  this  feature  before  the 
public. 


TWO  STRIKING  SCENES  FROM  "THE  GARDEN  OF  ALLAH" 


REALISTIC  VIEWS  FROM  THE  XIXE-REEL   FEATURE   SHOWING  AX  ORIEXTAL 
CITY  STREET  AXD  A  DESERT  JUST  BEFORE  A  SAXD  STORM  (Selig) 


18 


EXHIBITORS  HERALD 


MERCHANDISING  PLANS  FIT  FILM  TRADE, 

SALES  CHIEF  OF  GENERAL  FINDS  ON  TRIP 


S.  R.  Kent  Visits  Mid- West  Branches  and  Exhibitors,  Finding 
That  Up-to-Date  Methods  Are  Industry's 
Greatest  Need 


After  a  trip  of  inspection  of  various 
mid-western  branches  of  General 
Film,  including  among  others  Detroit, 
Chicago  and  Minneapolis,  General 
Sales  Manager  Sidney  R.  Kent  has 
returned  to  New  York  with  this  im- 
portant section  of  the  field  confirming 
his  expectations  in  regard  to  various 
new  merchandising  methods. 

Also  Sees  Exhibitors 

Mr.  Kent  is  the  expert  who  was 
recently  induced  by  Vice  President 
Harold  Bolster  of  General  Film  to 
leave  his  successful  career  with  the 
American  Druggist  Syndicate  in  the 
handling  and  working  out  of  big  sales 
problems  to  apply  his  experience  to 
the  motion  picture  business.  His  tour 
was  devoted  not  alone  to  branch  man- 
agers, but  to  exhibitors  in  each 
branch  territory.  His  main  purpose, 
however,  was  directly  to  instruct 
branch  managers  in  the  application  of 
modern  systems  and  policies  that  have 


been  adopted  by  General  Film.  His 
trip  was  part  of  the  educational  cam- 
paign waged  from  headquarters  and 
which  includes  every  member  of  the 
vast  organization. 

Merchandising  Plans  Fit 

"We  are  requiring  that  our  branch 
managers  discard  many  of  the  obso- 
lete policies  that  seem  to  be  a  sort  of 
tradition  in  the  film  industry  at 
large,"  says  Mr.  Kent.  "Many  mer- 
chandising methods  new  to  this  busi- 
ness are  being  introduced  as  swiftly 
as  the  magnitude  of  the  organization 
permits.  We  find  that  most  of  these 
plans  not  only  fit  well  into  the  distri- 
bution of  motion  pictures,  but  are 
badly  needed.  In  fact,  the  old  cry 
that  up  to  date  merchandising  meth- 
ods used  with  conspicuous  success  by 
large  organizations  in  other  lines  of 
industry  cannot  be  applied  to  film 
salesmanship  is  completely  disap- 
proved." 


REX  WEBER  DIRECTING 
SERIES    OF  COMEDIES 

FOR  FOLLIES  OF  WEEK 


Initial  Film,  "Garden  of  Allie,"  Stars 
Ernest  Truex,  Stage  Player; 
Producing  in  Chicago 

Rex  Weber,  the  comedy  director, 
now  is  at  work  on  a  series  of  com- 
edies for  the  Follies  of  the  Week, 
Inc.,  of  Chicago,  in  which  several 
well  known  players  will  be  featured. 

Mr.  Weber's  first  picture  is  "The 
Garden  of  Allie,"  starring  Ernest 
Truex  of  the  "Very  Good  Eddie" 
Company.  The  second  production  is 
"The  Hawaiidiot,"  featuring  Charley 
Grapewin.  In  making  the  latter  pic- 
ture Director  Weber  established^  a 
new  record,  it  is  said,  completing  the 
comedy  at  the  Rothacker  studio  in 
four  and  one-half  hours. 


BILLY  WEST  WORKS 
ON  THIRD  KING  BEE 

FILM,  "THE  MILLIONAIRE" 

Billy  West,  the  King  Bee  comedian 
in  his  sixth  comedy,  now  approaching 
completion  at  the  Flushing  studios, 
plays  the  part  of  a  young  millionaire 
whose  wealth  and  social  position  in- 
volve him  in  all  sorts  of  difficulties 
with  all  sorts  of  people.  "The  Mil- 
lionaire" is  a  comedy  of  contrasts  in 
which  the  star  is  well  supported  by  a 
good  cast,  which  includes  Babe 
Hardy,  Leo  White  and  Bud  Ross. 


MR.  CICO  TOODLES  OF 
CAHILL-IGOE  FAME 
NOW  IS  AMONG  US 


Mr.  Cico  Toodles,  who  has  been 
appearing  in  the  "Herald's"  advertis- 
ing columns  lately,  with  a  word  or 
two  declaring  his  intention  of  coming 
in  and  settling  down  amongst  us,  has 
arrived.  And  this  is  the  message  he 
brings: 

He  hails  from  the  Cahill-Igoe  Com- 
pany, with  whom  you  are  acquainted. 
His  business  is  to  help  the  exhibitor 
through  the  summer,  by  directing  a 
forceful  appeal  to  the  children  of  the 
nation  and  through  them  to  the 
grown  folks. 

His  method  is  this:  the  Cahill-Igoe 
Company  have  designed  a  series  of 
thirty  cards,  which  are  known  as  Cico 
Toodles  cards.  Each  one  of  them 
contains  a  verse  and  an  accompany- 
ing illustration.  The  verse  is  one  of 
the  well  known  Mother  Goose  rhymes 
so  arranged  that  it  appeals  to  the 
reader  to  hasten  to  the  nearest  film 
show.    The  picture  has  a  like  appeal. 

There  is  room  on  the  face  of  the 
card  for  the  theater  name  and  the 
back  has  been  left  blank  for  the 
weekly  program  or  for  any  special 
announcement  the  theater  may  care 
to  make. 

The  distribution  plan  on  Cico  Too- 
dles cards  as  a  program  is  this:  those 
who  receive  them  will  save  them.  To 
further  instill  this  saving  idea  into 
the  public's  mind,  albums  have  been 
designed,  just  large  enough  to  hold 
the  entire  set  of  thirty.  These  can  be 
purchased  at  a  low  price  by  the  exhib- 
itor and  distributed  or  sold. 

In  a  number  of  tests  in  different 
neighborhoods  of  Chicago  the  Cico 
cards  have  proved  their  popularity 
beyond  even  the  expectations  of  the 
firm  publishing  them.  The  firm  is  ex- 
tremely confident  that  it  has  hit  upon 
a  novelty  that  will  prove  immensely 
popular  not  only  among  exhibitors 
but  with  the  public. 


SAMUEL  S.  HUTCHINSON 
LEAVES  CHICAGO  FOR 

N.  Y.  BY  AUTOMOBILE 

Samuel  S.  Hutchinson,  president  of 
the  American  Film  Company  of  Chi- 
cago and  Santa  Barbara  and  the  Sig- 
nal Film  Corporation  of  Los  Angeles, 
left  Chicago  this  week  by  automobile 
for  New  York  for  a  month's  business 
and  pleasure  trip.  Mrs.  Hutchinson 
accompanied  him.  Immediately  upon 
their  return  to  Chicago  Mr.  Hutchin- 
son will  leave  for  the  Pacific. 


EXHIBITORS  HERALD 


19 


FREULER  ENGAGES  ALBERT  CAPELLANI  TO  DIRECT 
JULIA  SANDERSON,  NOTED  STAGE  STAR,  FOR  MUTUAL 


MEREDITH  PICTURES 

PICKS  FIRST  SUBJECT 
OF  SEVEN  REEL  SERIES 


Producer  of  Many  Artistic  Productions  Widely  Known  to  Exhibitors 
Leaves   Clara    Kimball    Young    Corporation   to  Handle 
Broadway  Favorite ;  Play  Being  Selected 


Albert  Capellani,  recognized  as  one 
of  the  foremost  directors  of  the  silent 
drama,  has  been  engaged  by  John  R. 
Freuler,  president  of  the  Mutual 
Film  Corporation,  to  direct  for  the 
Empire  All  Star  Corporation,  the 
productions  of  Julia  Sanderson,  the 
latest  of 
the  Char- 
les Froh- 
man  stars 
to  be  add- 
ed to  Mu- 
tual's  "Big 
stars  on- 
ly" 

The  name 
of  Albert 
C  a  pellani 
is  familiar 
to  every 
e  x  hibitor 
in  the 
Unite  d 
States,  for 

ALBERT  CAPELLAXI      "  iS  ^ 
( Mutual)  ed  Wlth  a 

series  of 

successful  productions  extending  vir- 
tually from  the  infancy  of  the  indus- 
try. He  leaves  the  post  of  director- 
general  of  the  Clara  Kimball  Young 
Corporation  to  become  affiliated  with 
the  Mutual  organization. 


Career  Began  in  Paris 

Mr.  Capellani's  career  began  in  the 
Paris  studios  of  Pathe,  where  he  en- 
tered the  motion  picture  business  as 
an  assistant  cameraman.  His  produc- 
tions are  admittedly  among  the  best, 
from  the  standpoint  of  direction, 
that  have  been  shown  on  the  screen, 
and  ''The  Common  Law"  has  been 
pronounced  by  exhibitors  and  direct- 
ors one  of  the  most  perfectly  di- 
rected productions  staged  before  the 
camera. 

Care  in  Selection  of  Flay 

Arrangements  are  being  made  as 
rapidly  as  possible  for  the  produc- 
tion of  Miss  Sanderson's  first  pic- 
ture under  Mr.  Capellani's  direction. 
The  story  upon  which  her  initial  pro- 
duction is  to  be  based-  has  not  been 
finally  chosen,  because  of  the  extreme 
care  which  both  Mr.  Freuler  and 
Mr.  Capellani  are  taking  to  select  a 
vehicle  thoroughly  suited  to  the  star. 

Miss  Sanderson  has  just  deserted 
Broadway  to  appear  before  the  cam- 
era. She  enters  pictures  after  an  en- 
viable career  behind  the  footlights. 
One  of  her  biggest  successes  was 
with  DeWolf  Hopper  in  "Wang." 
and  among  her  recent  hits  have  been 
"The  Siren"  and  "The  Sunshine 
Girl." 


W.  H.  COTTON.  ARTIST, 
ENGAGED  BY  GOLDWYN; 

THIRD  TO  JOIN  GROUP 


J.  T.  CRONIN  RESIGNS 

N.  Y.  F.  I.  L.  M.  CLUB 

TO  JOIN  THE  COLORS 


Portrait  Painter  of  Note  Now  Work- 
ing on  Third  Jane  Cowl 
Production 

Considerable  strength  has  been 
added  to  the  Goldwyn  producing  staff 
through  the  addition  of  William  H. 
Cotton.  Mr.  Cotton  is  one  of  the 
most  successful  of  the  younger  Amer- 
ican artists,  having  already  achieved 
an  international  reputation  as  a  por- 
trait painter  and  won  distinction  as 
well  by  his  decorative  drawings  and 
tone  studies. 

In  the  Goldwyn  studios  his  services 
will  be  along  the  same  lines,  broadly 
considered,  as  those  of  Hugo  Ballin 
and  Everitt  Shinn,  whose  art  direc- 
tion has  strengthened  the  work  at  the 
Goldwyn  studios  during  the  last  four 
months. 

At  the  Goldwyn  studios  Mr.  Cotton 
has  begun  work  on  the  first  Jane  Cowl 
production,  the  filming  of  which  is 
making  progress  under  the  direction 
of  Arthur  Hopkins. 


Organization  Will  Elect  Delegates  to 
National  F.  I.  L.  M.  Convention 
in  Chicago  July  14  to  16 

At  the  last  meeting  of  the  Xew 
York  City  F.  I.  L.  M.  Club,  John  T. 
Cronin,  acting  secretary,  tendered  his 
resignation  to  join  the  colors.  By  an 
unanimous  vote  he  was  elected  an 
honorary  member  of  the  club.  The 
club  also  announced  delegates  would 
be  elected  at  the  next  meeting  to  at- 
tend the  F.  I.  L.  M.  Clubs'  National 
Convention,  to  be"  held  in  Chicago, 
July  14  to  16. 


"LUST  OF  THE  AGES," 

FIRST  OGDEN  PICTURE. 

PROGRESSES  IN  UTAH 


Work  is  progressing  rapidly  at  the 
Ogden  Picture  Corporation  studio,  in 
Ogden,  Utah,  on  the  first  production 
to  be  called  ''The  Lust  of  the  Ages." 


"A  Voice  from  the  Mist"  Is  Working 
Title  of  Story  Written  by  Miss 
Winnifred  Dunn 

The  Lois  Meredith  Pictures,  Inc., 
announces  that  the  concern  has  se- 
lected a  story  for  the  first  of  six 
seven^reel  productions  starring  Miss 
Meredith,  to  be  published  by  Super- 
lative Pictures  Corporation. 

The  story,  a  timely  subject,  written 
by  Miss  Winnifred  Dunn,  now  is  in 
the  hands  of  the  scenario  department. 
Miss  Meredith's  cast  is  being  rapidly 
assembled  and  work  will  begin  soon. 
William  Robert  Coleman  will  direct 
the  picture,  with  Marcel  Morhange  as 
technical  director.  Mr.  Morhange  is 
a  Frencii  director  of  the  old  school, 
and  has  been  recognized  for  his  work 
with  Fox  and  Selznick.  The  produc- 
tion and  laboratory  work  will  be  su- 
pervised by  A.  J.  Danziger. 

The  working  title  of  the  picture  will 
be  "A  Voice  from  the  Mist." 


"SEVEN  CUTEY  PUPS" 

IS   NEWEST  NOVELTY 

FILM  FOR  UNIVERSAL 

The  "Seven  Cutey  Pups,"  a  noveltv 
cartoon  being  distributed  on  the  Uni- 
versal program,  presents  a  distinct 
novelty,  it  is  said.  The  subjects  used 
are  the  noted  Colby  dogs,  which  were 
pictured  on  post  cards  all  over  the 
country  several  years  ago,  more  than 
twelve  million  having  been  sold  by 
Mr.  Colby  during  the  time  they  were 
in  vogue. 

The  pictures  were  made  by  a  spe- 
cial process  at  the  Rothacker  Film 
Manufacturing  Company's  plant,  Chi- 
cago, and  present  the  animation  of 
half-tone  cartoons. 


ASSOCIATION  BODY 

ON  WAR  CO-OPERATION 
MEETS  IN  N.  Y.  JUNE  22 

A  meeting  of  the  war  co-operation 
committee  of  the  Xational  Associa- 
tion of  the  Motion  Picture  Industry, 
Inc.,  will  be  held  in  the  association 
rooms,  Times  Building,  Xew  York, 
on  Friday,  June  22,  at  11  o'clock,  at 
which  time  George  Creel,  the  chair- 
man of  the  committee  on  public  in- 
formation recently  appointed  by 
President  Wilson,  will  outline  the  pur- 
poses of  the  committee. 

Various  ways  in  which  the  co- 
operation of  the  industry  is  desired 
will  be  set  forth. 


At' end  the  Chicago  Convention 
— make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


20 


EXHIBITORS  HERALD 


NOTED  RUSSIAN  STARS  DIRECTED  OWN  FILMS; 

SEEN  AS  INNOVATION  WHEN  SHOWN  ON  BROADWAY 


First  Plays  Imported  from  New  Republic,  Featuring  Theater  and 
Screen  Actors,  to  Introduce  New  Form  in  Production; 
Big   Ballets  Appear 


When  the  Russian  art  films  are  pre- 
sented in  New  York  with  the  leading 
national  actors  of  Moscow  and  Petro- 
grad in  the  principal  roles,  Broadway- 
ites  will  witness  one  marked  innova- 
tion from  the  usual  practice  of  Amer- 
ican studios,  it  is  announced. 

The  Russian  stars  direct  their  own 
plays.  Not  only  do  they  accept  or 
reject  with  absolute  finality  the  parts 
they  deem  congenial  or  unsuitable  to 
them  as  the  case  may  be;  not  merely 
do  they  study  the  roles  with  the  same 
attention,  in  fact,  as  in  the  stage 
plays,  but  they  rule  the  proceedings 
in  the  picture  studio  and  retain  entire 
freedom  of  action  as  to  expression  of 
their  individualities. 

Actors  Follow  Own  Bent 

The  logical  result  of  this  is  that 
there  are  no  dolls  nor  mannikins  in 
Russian  pictures.  The  artist  knows 
his  part  thoroughly,  picks  his  subor- 
dinates and  builds  the  structure  of  the 
play  as  intelligently  as  he  would  build 
up  a  spoken  production  at  the  Na- 
tional Dramatic  Theater  or  the  The- 
ater of  Arts.  In  Russia  there  is  a 
total  absence  of  "Register  scorn!" 
"Indicate  hate!"  "Fall  down  in  a 
faint!"  and  other  stereotyped  com- 
mands of  filmdom.  It  is  contended 
that  far  greater  heights  of  dramatic 
power  arc  attained  when  the  actors 
know  what  they  are  doing  and  follow 
their  own  bent  than  can  possibly  be 
attained  under  the  old  mechanical 
system  of  following  a  studio  director 
automatically. 

I.  I.  Mozjukhin,  Russia's  leading 
actor,  possesses  a  resourcefulness  of 
ideas,  a  broad  method  and  a  sweeping 
attack  that  cause  him  to  dominate  the 
screen  or  stage  plays  in  which  he  ap- 
pears. Some  notion  of  Mozjukhin's 
versatility  is  conveyed  by  the  fact  that 
he  will  be  presented  as  Kmita  in  Sien- 
kiewicz's  "The  Deluge,"  as  Nicholas 
Stravrogin  in  Dostoevsky's  "The 
Possessed,"  as  Hermann  in  Pushkin's 
"The  Queen  of  Spades,"  and  likewise 
in  the  leading  male  role  of  Tolstoi's 
"War  and  Peace." 

Cast  of  Stars 

With  Mozjukhin  in  the  film  plays 
are  associated  the  women  stars  who 
have  worked  with  him  in  the  stage 
plays  at  the  national  theaters  of  Mos- 
cow and  Petrograd.  The  other  big 
men  of  these  theaters  are  likewise 
associated  with  him  in  films.  A  cast 
made  up  of  one  star  and  a  lot  of 
nonentities  is  unheard  of.  A  number 
of  stars  collaborate  in  all  the  im- 
portant works.    For  example,  in  Leo- 


nid Andrieff's  "The  Dagger  Woman" 
are  presented  Mozjukhin  as  the  artist, 
Gzovskaia  in  the  title  role,  Panoff  as 
the  father  and  Karabanova  as  the 
sweetheart. 

The  three  greatest  dramatic  names 
among  the  women  are  Mmes.  Olga 
Gzovskaia,  Nadia  Lisenko  and  Vera 
Cholodnaia.  The  first  named  is  the 
Sarah  Bernhardt  of  Russia,  who  is 
young  and  has  been  crowned  with  the 
laurels  of  a  great  career  at  the  The- 
ater of  Arts,  Moscow,  where  Maeter- 


I.    I.    MOZJTKHIN,    NOTED  RUSSIAN 
FILM  STAR 

linck's  "The  Blue  Bird"  and  many 
other  masterpieces  were  first  pro- 
duced 

Great  "Vampire"  Appears 

The  great  "vampire"  of  the  Russian 
stage  is  Mme.  Lisenko.  Mme.  Lisen- 
ko played  at  the  National  Dramatic 
Theater  at  Moscow  prior  to  achiev- 
ing her  success  in  the  films.  Vera 
Cholodnaia  also  is  a  dramatic  player 
from  the  National. 

The  famous  ballet  russe  has  contri- 
buted much  to  Russian  films.  It  has 
carried  further  the  art  of  pantomime 
than  any  other  ballet  in  the  world, 
consequently  its  alliance  with  the  mo- 
tion picture  possesses  an  unusual 
significance.  In  Mme.  V.  A.  Karalli, 
prima  ballerina  of  the  Moscow  and 
Petrograd  ballet  russe,  and  Mme. 
Balasheva,  a  dancer  from  the  late  Im- 
perial ballet  of  Moscow,  the  films  have 
acquired  the  services  of  two  noted 
ballet  artists.    Besides  these  and  other 


stars,  hundreds  of  the  ensemble  dan- 
cers from  the  famous  ballet  are  also 
used  in  the  picture  studios. 


PRESIDENT'S  DOUBLE 

APPEARS  IN  ESSANAY 

FILM  WITH  WASHBURN 

"President  Wilson  of  Filmland" 
makes  his  debut  in  Bryant  Wash- 
burn's forthcoming.  Essanay  feature, 
"The  Man  Who  Was  Afraid."  This 
person  is  said  to  be  the  closest  resem- 
blance to  the  nation's  chief  executive 
ever  shown  on  the  screen. 

The  photodrama  is  an  adaptation  of 
Mary  Brecht  Pulver's  patriotic  story 
of  the  same  name,  published  in  the 
Saturday  Evening  Post.  It  hinges  on 
the  President's  call  to  arms.  A  man 
to  resemble  Mr.  Wilson  signing  the 
proclamation  was  necessary  for  the 
production. 

P.  H.  Westphal,  a  hotel  clerk,  from 
Lafayette,  Ind.,  delineates  the  role  of 
President  Wilson.  The  production  is 
scheduled  for  publication  through 
K-E-S-E,  June  2. 

Bryant  Washburn  appears,  in  the 
role  of  a  national  guardsman  who  is 
afraid  to  answer  the  President's  call, 
owing  to  the  influence  of  his  mother. 
His  friends  call  him  "Slacker"  and  the 
girl  he  loves  spurns  him.  Pained  by 
taunts,  he  disregards  his  mother's 
protestations  and  hurries  to  the  front. 
He  distinguishes  himself  in  battle, 
even  more  so  than  do  the  erstwhile 
friends  who  had  branded  him  a  cow- 
ard. Thus  he  redeems  himself  and 
wins  the  girl  he  loves. 

The  production  has  a  screen  time 
of  sixty-five  minutes. 

ROTHACKER  FILM  CO. 

MEMBERS  SUBSCRIBE 

$4,000  TO  U.  S.  LOAN 

Among  the  Chicago  firms  which 
contributed  to  make  the  government's 
first  popular  war  credit  a  success  was 
the  Rothacker  Film  Manufacturing 
Company,  the  members  of  which  sub- 
scribed $4,000  to  the  Liberty  Loan. 
The  concern  plans,  it  is  announced, 
to  do  equally  as  well  on  the  next  sub- 
scription. 


W.  R.  COLEMAN  WILL 

DIRECT    THE  INITIAL 

MEREDITH  PHOTOPLAY 

William  Robert  Coleman,  formerly 
connected  with  Biograph,  Selig  and 
other  producing  organizations,  has 
been  engaged  to  direct  the  first  of 
six  productions  starring  Lois  Mere- 
dith and  bearing  the  star's  name  as  a 
trade  brand. 

The  first  story  for  Miss  Meredith 
has  been  selected  and  Mr.  Coleman, 
co-directing  with  Marcel  Morhange, 
soon  will  start  work. 


EXHIBITORS  HERALD 


21 


BESSIE  BARRISCALE  HAS  ROLE  OF  ORPHAN  IN 

"ROSE  O'  PARADISE";  KERRIGAN  TO  START  WORK 


Feminine  Star  Now  Works  on  Initial  Film  Under  Own  Brand  to  Be 
Published  Through  Paralta  Plays,  Inc. ;  "A  Man's 
Man"  Is  Big  Romance 


Bessie  Barriscale  now  is  engaged  in 
her  own  production  of  the  screen  ver- 
sion of  Grace  Miller  White's  novel, 
"Rose  o'  Paradise."  James  Young  is 
directing  her.  The  production  will  be 
ready  for  publication  through  Paralta 
Plays,  Inc.,  in  August. 

Miss  Barriscale  plays  the  character 
of  "Jinnie,"  or  Virginia  Singleton. 
"Jinnie"  is  an  orphan  who  loves  kit- 
tens, plays  an  old  violin  and  is  heiress 
to  a  fortune.  An  uncle,  Jordan  Morse, 
is  her  heir.  The  crux  of  the  story 
hinges  on  his  efforts  to  obtain  her 
money  and  a  love  affair  between  her 
and  Theodore  King,  a  young  Vir- 
ginian, who  nearly  loses  his  life  in 
her  defence. 

Hartford  in  Heavy  Role 

David  M.  Hartford,  who  is  known 
through  his  association  with  Triangle 
as  superintendent  of  production  at  the 
Culver  City  studios,  is  playing  the 
heavy  role  of  Jordan  Morse,  in  Miss 
Barriscale's  support. 

Howard  Hickman  is  impersonating 
the  role  of  Theodore  King.  Mr. 
Hickman  made  his  initial  appearance 
on  the  screen  after  a  long  stage  career 
in  the  Lasky  production  of  the  "Circus 


GOLDWYN  CORP.  STARS 

TO  MAKE  FILM  PLAYS 
IN  N.  Y.  ARDEN  STUDIOS 

Arrangements  have  just  been  con- 
cluded between  Goldwyn  Pictures 
Corporation,  the  company  that  has 
Mae  Marsh,  Mary  Garden,  Maxine 
Elliott,  Jane  Cowl  and  Madge  Ken- 
nedy, and  the  Arden  Studios  of  599 
Fifth  avenue,  New  York,  whereby 
that  group  of  players  will  work  be- 
fore the  camera. 

The  Arden  Studios  have  several 
bases  for  their  reputation  throughout 
the  decorative  and  art  worlds.  They 
are  conducted  by  Miss  Elizabeth 
Averill,  a  niece  of  Mrs.  E.  H.  Harri- 
man,  and  Mrs.  John  W.  Alexander, 
widow  of  one  of  America's  greatest 
painters,  whose  contributions  to  the 
nation's  permanent  art  will  make  his 
reputation  more  enduring  as  time 
passes. 


Attend  the  Chicago  Convention 
— make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


Man."  He  was  then  engaged  by  Tri- 
angle, with  whom  he  was  cast  for  a 
wide  range  of  characters. 

J.  Warren  Kerrigan,  who  recently 
made  a  12,000  mile  tour  of  motion 
picture  theaters,  now  is  preparing  the 
preliminary  work  before  starting 
"A  Man's  Man." 

The  locale  of  the  scenes  in  Kerri- 
gan's new  vehicle  are  a  railroad  sta- 
tion in  the  Arizona  desert,  Denver, 
New  Orleans  and  a  Central  American 
republic  called  Sobranto,  which  is  on 
the  verge  of  revolution. 

The  story  concerns  a  big  adventure 
of  a  picturesque  American,  who  meets 
with  a  great  romance. 

Lois  Wilson,  who  won  high  praise 
for  her  work  in  many  special  feature 
productions,  is  Mr.  Kerrigan's  leading 
woman.  She  plays  the  role  of  Dolores 
Ruey.  Eugene  Pallette  plays  the  role 
of  Captain  Benivedo;  Harry  Von 
Meter,  Ricardo  Ruey;  Edward  Coxen, 
Tom  Cafferty,  alias  Don  Juan  Cafer- 
tero,  and  Ida  Lewis  the  important 
character  part  of  Mother  Jenks,  the 
proprietress  of  a  cantina  in  the  capital 
of  a  Central  American  republic.  Mr. 
Kerrigan  plays  the  role  of  John  Stuart 
Webster,  a  western  mining  engineer. 


GAIL  KANE'S  NEXT 

MUTUAL  FEATURE  IS 

"FOR  THE  FAMILY  NAME" 

Dramatic  Story  Offers  Star  Oppor- 
tunities for  Strong  Emo- 
tional Acting 

"For  the  Family  Name"  has  been 
chosen  as  Gail  Kane's  next  vehicle 
for  publication  through  Mutual.  This 
is  from  a  scenario  written  especially 
for  Miss  Kane  by  Dan  F.  Whitcomb, 
a  fiction  writer. 

The  story  of  "For  the  Family 
Name"  affords  Miss  Kane  an  oppor- 
tunity for  strong  emotional  acting.  It 
is  based  on  the  efforts  of  a  young 
wife  to  keep  secret  her  knowledge  of 
a  family  murder  and  the  dreadful 
mental  agony  and  strain  which  she 
undergoes  until  she  is  rendered  tem- 
porarily insane.  Her  actions  lead  to 
the  belief  of  her  husband  and  father, 
as  well  as  the  detectives,  that  she  is 
herself  the  murderer.  A  clever  climax 
exonerates  her,  however,  and  restores 
the  faith  of  her  family  in  her. 

Gail   Kane,  the   star,  is  the  only 


woman  lead  in  the  cast.  Five  men 
play  the  principal  roles — Lewis  J. 
Cody,  Henry  A.  Barrows,  James  Far- 
ley, Robert  Klein  and  Ashton  Dear- 
holt. 


"WHAT  OF  YOUR  BOY?" 

SEVEN  REELER  OFFERED 

BY  CAMERAGRAPH  CO. 

Feeling  that  the  answer  to  Ameri- 
ca's query  concerning  the  military 
situation  would  make  an  interesting 
and  compelling  picture,  the  Cam- 
eragraph  Film  Manufacturing  Com- 
pany, through  General  Manager 
Frank  R.  Abrams,  has  had  Col.  Se- 
bastian C.  Jones,  U.  S.  A.,  an  expert 
in  methods  of  military  training  for 
young  men,  contribute  his  ideas  for 
the  concern's  newest  production, 
"What  of  Your  Boy?" 

Col.  Jones,  who  is  now  supervising 
the  military  training  at  an  important 
academv,  has  spent  the  major  portion 
of  his  life  preparing  men  along  mili- 
tary lines. 

"What  of  Your  Boy?"  was  pro- 
duced in  seven  reels  and  what  hap- 
pened to  the  boy  under  training  has 
been  filmed  from  every  angle.  To 
make  the  picture  easy  for  the  motion 
picture  exhibitor  to  show  at  any  time, 
regardless  of  whether  a  feature  was 
on  the  dav's  bill  or  not,  the  Camera- 
graph  Film  Manufacturing  Company 
reduced  the  seven  reels  to  three,  giv- 
ing the  gist  of  the  proposition  from 
start  to  finish. 

Cameragraph  has  arranged  to  se- 
cure for  the  exhibitor  publicity  co- 
operation from  his  leading  civic  and 
patriotic  orcanizations  when  he  books 
"What  of  Your  Boy?"  Mr.  Abrams 
is  booking  the  picture  in  New  York 
State  direct  from  his  own  offices  at 
140  West  44th  Street,  New  York  City. 
State  rights  for  the  rest  of  the 
countrv  and  the  rest  of  the  world  are 
being  disposed  of  by  the  Victoria 
Feature  Films,  220  West  42nd  Street, 
Xew  York  City. 


OUR  PLATFORM 

"There  is  but  one  course  to 
take  if  the  exhibitors'  organiza- 
tion is  ever  to  attain  its  right- 
ful place  in  the  industry:  there 
must  be  a  thorough  house- 
cleaning  of  men  and  methods 
and  the  old  parasitical  system 
of  making  the  league  a  poach- 
ing ground  for  a  few  selfish 
individuals  must  be  forever 
abandoned." 

— From   HERALD  editorial,  May  19, 
1917. 


22 


EXHIBITORS  HERALD 


LASKY  NAMES  GALAXY  OF  STARS  AND  STORIES 

BY  NOTED  AUTHORS  FOR  SUMMER  ACTIVITIES 


HOSPITALS  ON  FIRING 

LINE  ARE  SHOWN  IN 

"HEROIC  FRANCE"  FILM 


Plans  to  Set  Example  in  Production  of  Better  Features  with  Material 
from  Pens  of  Great  Writers ;  Producer  Leaves 
New  York  for  Coast 


Before  his  departure  for  California 
last  week  from  New  York,  Jesse  L. 
Lasky,  in  charge  of  production  of 
Famous  Players-Lasky  pictures,  an- 
nounced his  plans  for  the  summer  and 
fall,  under  the  new  "star  series"  se- 
lective booking  plan. 

The  following  stars  he  stated 
would  appear  in  forthcoming  Famous 
Players-Lasky  productions:  Mar- 
guerite Clark,  Pauline  Frederick,  Bil- 
lie  Burke,  Madame  Petrova,  Julian 
Eltinge,  Fannie  Ward,  Jack  Pickford, 
Louise  Huff,  Vivian  Martin,  Sessue 
Hayakawa,  George,  Beban,  Wallace 
Reid  and  Ann  Pennington. 

Mr.  Lasky  plans  to  do  everything 


production  of  better  features,  and 
with  this  end  in  view,  he  has  ob- 
tained the  rights  to  the  best  works 
of  many  of  the  greatest  authors  and 
playwrights  of  the  past  and  present. 

Among  those  who  appear  in  the 
company's  first  announcement  are  the 
names  of  Mark  Twain,  Sir  Arthur 
Wing  Pinero,  W.  Somerset  Maugham, 
George  Broadhurst,  Carolyn  Wells, 
Mary  Roberts  Rinehart,  Owen  John- 
son, Wallace  Irwin,  Gellett  Burgess, 
Charles  Kenyon,  Beulah  Marie  Dix 
and  Hector  Turnbull. 

The  plays  and  writings  of  these 
authors  are  recognized  as  being 
among    the    finest    contributions  to 


possible   to   set   an   example  in   the.  present-day  literature. 


WILLIAM  RUSSELL  BATTLES  AL  KAUFFMAN,  FIGHTER. 
IN  CALIFORNIA  ARENA  FOR  SCENES  IN  NEW  FILM 


Big   Crowd   at   Ringside  in   Athletic   Park,   Santa   Barbara,  Sees 
American-Mutual  Star  Fight  Heavyweight  for 
Color  in  "Pride  and  the  Man" 


Through  an  invitation  issued  to  the 
public  by  the  American  Film  Com- 
pany, a  big  crowd  of  Californians  re- 
cently gathered  about  a  ring  con- 
structed in  Athletic  Park,  Santa 
Barbara,  Cal.,  and  witnessed  a  box- 
ing contest  between  William  Russell, 
the  American  star,  and  Al  Kauffman, 
a  well  known  Pacific  Coast  heavy- 
weight pugilist.  The  fight  was  staged 
for  real  color  in  the  forthcoming 
American  production  entitled  "Pride 
and  the  Man." 

In  the  motion  picture  Russell 
knocks  out  Kauffman,  but  after  the 
camera  had  secured  the  necessary 
scenes  for  the  film,  the  fight  con- 
tinued, but  took  on  a  different  aspect. 
Kauffman,  it  is  said,  gave  Russell  a 
fast,  fierce  battle. 

Russell  claims  the  American 
amateur  heavyweight  championship, 
which,  it  is  stated,  he  won  under  the 
banner  of  the  N.  Y.  Athletic  Club. 

For  his  fight  with  Kauffman,  Rus- 
sell trained  himself  into  the  pink  of 
condition  by  work  on  the  roa<l  and  in 
the  gymnasium. 

The  film,  however,  is  not  a  prize 


ring  subject.  The  boxing  contest  is 
only  incidental  to  a  wholesome  ro- 
mance, in  which  Russell  stars. 


Men  Shattered  in  Fray  Shown  Being 
Rushed  to  Aid  Stations  Near 
First  Trenches 

Views  of  field  dressing  stations, 
close  up  to  the  firing  line  on  the 
Somme  front  in  France,  with  hun- 
dreds of  men  being  rushed  to  the 
emergency  operating  rooms  by 
stretcher  bearers,  are  among  the  most 
interesting  of  the  scenes  in  "Heroic 
France,"  the  eight-reel  war  picture  be- 
ing issued  by  Mutual. 

The  field  resting  stations  are  estab- 
lished as  near  as  possible  to  the  firing 
line.  They  are  equipped  as  thoroughly 
as  possible,  considering  that  they  are 
but  temporary,  and  wounded  soldiers 
are  carried  directly  from  the  battle 
line  to  the  doctors  and  nurses,  who 
care  for  their  immediate  injuries  and 
pass  them  on  to  the  rear  as  rapidly 
as  the  ambulances  can  transport  them 
to  the  field  hospitals. 

There  are  men  so  badly  torn  with 
shell  fragments  that  they  are  beyond 
human  aid.  There  are  others  hor- 
ribly wounded,  whose  injuries  can 
only-  be  dealt  with  in  the  permanent 
hospitals  in  the  rear,  but  the  great 
majority  of  wounded  are  given  treat- 
ment that  saves  theSr  lives,  right  there 
in  the  first  aid  station,  300  yards  from 
the  firing  line. 


RUSSELL  FIGHTS  HEAVYWEIGHT  FOR  FILM  REALISM 


American  Star  Battles  Al  Kauffman.  a  Well  Known  Pugilist,  in  Santa  Barbara,  Cal.,  Ring 
Before  Big  Crowd  to  Secure  Color  for  Forthcoming  Production.  Russell  Is  on  the  Left, 
Against  the  Ropes  (American) 


Alice  Brady  in 

"THE  DIVORCE  GAME" 

World  comedy-drama;  five  parts;  published  June  25 

As  a  whole  _  Entertaining 

Story     Pleasing 

Star       Excellent 

Support       Plenty 

Settings     -  Ample 

Photography   _  _  Clear 

It  the  success  of  "The  Divorce  Game"  can  be  judged 
by  the  audiences  at  the  La  Salle  Theater,  in.  Chicago, 
exhibitors  who  are  on  the  lookout  for  successes  can  book 
this  production  with  confidence.  It  is  a  somewhat  differ- 
ent picture  from  the  usual  run  of  World  offerings. 

Miss  Brady  does  some  of  her  best  work  as  the  wife 
of  a  spendthrift  minus  a  substantial  bank  account.  John 
Bowers'  interpretation  of  the  spendthrift  is  all  that  it 
should  be.  Arthur  Ashley  is  a  most  valuable  addition  to 
this  cast,  and  he  is  given  an  excellent  opportunity  to  dis- 
play his  ability  as  a  comedian.  Kate  Lester,  Joseph  Her- 
bert, John  Drumier  and  Marie  Lavarre  all  do  justice  to 
their  parts.  Travers  Vale  directed  the  picture.  The  story 
is  from  Leo  Ditrichstein's  play  "Mile.  Fifi." 


LEFT    TO    RIGHT— MARIE     LAVARRE,    ARTHUR  ASHLEY, 
ALICE  BRADY  AND  JOHN'  BOWERS  IN  A  SCENE 
FROM  "THE  DIVORCE  GAME"  (World) 


The  story:  The  De  Sallures  are  very  much  in  need 
of  money.  Mother-in-law  has  twice  paid  their  debts  and 
refuses  to  have  anything  further  to  do  with  them.  A 
clause  in  Florence  De  Sallure's  dowry  provides  that  only 
at  the  time  she  becomes  a  divorcee  or  a  widow  can  she 
dispose  of  her  dowry  as  she  pleases. 

So  Paul  and  Florence  decide  to  get  a  divorce,  Flor- 
ence  to  use  her  dowry  to  pay  off  their  debts,  and  then 
remarry.  However,  Florence's  mother  overhears  their 
plans,  and  when  Florence  complains  to  her  mother  of 
Paul's  behavior,  mother  only  laughs. 

After  Florence  and  Paul  have  a  real  quarrel  over  Fifi 
Dupet,  an  actress,  and  Florence  pretends  to  elope  with 
Jean,  Florence's  mother  wakes  up  to  the  true  state  of 
affairs  and  agrees  to  pay  SO  per  cent  of  their  debts,  and 
the  creditors  are  satisfied. 


George  Walsh  in 

"SOME  BOY" 

Fox  comedy-drama;  five  parts;  published  June  25 


As   a  whole.  _  Rambling 

Story   _  _  _    Amusing 

Star   _  Good 

Support   _   Adequate 

Settings   _  Pleasing 

Photography     Good 


This  is  a  comedy-drama  with  the  accent  on  the 
comedy.  It  is  another  one  of  those  rambling  stories 
made  to  the  five-reel  measure  to  exploit  the  athletic 
Mr.  Walsh.  In  it  he  jumps  over  sofas,  tables  and  hedges, 
and  throws  men  about  at  his  pleasure.  The  story  is  too 
slight  to  hold  interest,  and  the  action  is  slow,  with  Mr. 
Walsh  ever  in  the  limelight. 

The  story  "Joyous"  Johnson  disobeys  his  father's 
wish  that  he  give  up  baseball,  and  is  expelled  from  school 
after  winning  the  game  in  the  ninth  inning.  He  secures 
a  job  as  press  agent  for  a  fashionable  summer  hotel,  and 
in  order  to  put  the  hotel  prominently  before  the  public 
he  dresses  up  as  a  rich  widow  and  parades  around  the 
grounds.  Several  men  fall  in  love  with  him.  He  then 
steals  a  lady's  jewels,  and  when  this  gets  into  the  papers 
he  loses  his  job.  On  shipboard  he  works  as  a  waiter  and 
gets  acquainted  with  the  beautiful  young  lady  from  whom 
he  has  stolen  a  necklace,  who  takes  him  to  her  Texas 
ranch.  They  arrive  there  just  in  time  to  save  the  ranch 
from  "Joyous"  Johnfcon  Sr..  which  is  accomplished  only 
by  Mr.  Walsh  climbing  the  second-story  window  of  the 
courthouse. 


Charles  Ray  in 

"THE  CLODHOPPER" 

Kay  Bee-Triangle;  five  parts;  published  June  17 

As  a  whole    _  Exceptionally  good 

Story   Clean  and  wholesome 

Star   _    Excellent 

Support   -    Does  fine  work 

Settings   _  Effective 

Photography     -  _   Clear 

As  in  "The  Pinch  Hitter,"  which  recently  was  such  a 
success,  Charles  Ray  again  assumes  the  role  of  a  poor 
country  boy  who  makes  good,  this  time  capitalizing  on 
his  awkwardness.  The  story  was  written  by  Monte  M. 
Katterjohn,  and  is  an  admirable  vehicle  for  the  Triangle 
star. 

Winsome  Margery  Wilson  plays  opposite  Mr.  Ray,  and 
a  small  but  capable  cast  surrounds  them.  The  direction 
and  photography  are  both  very  good. 

The  story:  Isaac  Nelson  is  the  tight-fisted  president 
of  a  country  bank  and  the  owner  of  a  small  farm,  which 
his  son  Nelson  cultivates  from  morn  till  night.  The  son 
wears  his  father's  cast-off  clothes  and  seldom  gets  a  day 
off.  Even  his  Sundays  are  denied  him.  His  mother  saves 
a  few  pennies,  however,  and  buys  her  boy  a  mail-order 
suit,  and  Everett  goes  to  a  Fourth  of  July  picnic.  The 
father,  returning  from  town,  sees  his  wife  in  the  field 
doing  the  son's  work.  He  thrashes  Everett,  and  the  boy 
leaves  home.  In  the  city  he  applies  for  a  job  as  janitor 
at  a  theater,  but  his  odd  make-up  attracts  the  stage 
manager,  and  he  signs  up  at  $200  a  week  for  forty  weeks 
to  do  a  country  dance,  called  the  "clodhopper  glide."  The 
act  proves  a  success,  and  when  there  is  a  run  on  father's 
bank,  Everett  returns  home,  saves  the  bank  and  marries 
the  little  girl  on  the  next  farm. 


24 


EXHIBITORS  HERALD 


Christine  Mayo  in 

"WHO'S  YOUR  NEIGHBOR?" 

Master  Drama  Features,  Inc.,  drama;  seven  parts; 
state  rights 


As  a  whole   Illuminating 

Story    —    Dynamic 

Cast        Splendid 

Settings       ....Lavish 

Photography    Excellent 


Wiilard  Mack's  story,  directed  and  adapted  by  S.  Ran- 
kin Drew,  forming  the  production  entitled  "Who's  Your 
Neighbor?"  is  a  direct  plea  for  districted  vice  to  protect 
public  morals.  This  is  a  tense,  impassioned  story  in 
which  a  splendidly  logical  sequence  of  dramatic  circum- 
stances hypnotically  sifts  from  all  directions  the  few 
people  who  are  obliged  to  face  facts  and  pay  the  penalty 
for  ill-advised  reform.  The  subtitles  are  superlatively 
characteristic. 

The  cast  deserves  great  credit  for  the  interpretation  of 
the  story.  Christine  Mayo  as  the  scarlet  woman  is  clever 
and  convincing.  Anders  Randolf  as  Harding  gives  a 
magnificent  performance.  William  Sherwood  as  the  son 
gives  to  the  part  a  buoyant  and  youthful  viewpoint  and 
a  direct  method  that  gains  sympathy.  Evelyn  Brent  as 
Betty  is  direct,  girlish  and  sincere.  This  capable  cast 
also  includes  Frank  Morgan,  Gladys  Fairbanks,  Mabel 
Wright  and  Franklyn  Hanna. 

The  picture  is  bound  to  have  great  success.  It 
throws  a  bright  light  on  a  dark  subject. 

The  story:  Mrs.  Bowers,  a  woman  who  insists  upon 
looking  at  life  only  as  she  sees  it,  succeeds  in  getting  a 
law  passed  which  breaks  up  the  tenderloin  district. 

The.  women  are  scattered  throughout  the  city,  taking 
up  quarters  in  first-class  hotels  and  apaitment  houses. 
Hattie  Fenshaw  establishes  herself  as  the  mistress  of 
Bryant  Harding.  Their  apartment  is  next  door  to  Mrs. 
Bowers'.  Mrs.  Bowers  admires  the  soulful  eyes  of  her 
neighbor  and  makes  friends  with  her.  Hattie  has  already 
caused  the  breaking  of  the  engagement  of  Harding's 
daughter,  who  uses  her  divorced  mother's  maiden  name. 
Dudley  Carleton,  the  fiance,  has  a  strong  revulsion  of 
feeling  and  escapes  further  entanglement  until  the  influ- 
ence of  drink  breaks  down  his  resolution  never  to  see 
Hattie  again.  Harding's  young  college  son,  with  a  wild 
desire  to  see  life  in  the  city,  is  introduced  to  Hattie  dur- 
ing Harding's  absence  from  the  city.  Hattie  telephones 
for  Betty  (Harding's  daughter)  to  come  to  sew  for  her. 
Mrs.  Bowers  has  been  responsible  for  the  introduction. 
Betty  hurries  over,  anxious  to  make  a  little  money.  She 
is  introduced  to  her  own  brother  under  an  assumed  name 
and  is  still  in  the  apartment  when  Harding  returns  unex- 
pectedly. In  a  fury  he  nearly  kills  Carleton  and  shoots 
Betty  after  knocking  Hattie  into  unconsciousness.  Mrs. 
Bowers,  with  a  party  of  tourists  out  to  inspect  condi- 
tions, hears  the  shot  and  rushes  in  to  see  the  havoc  her 
reform  movement  has  wrought  in  the  lives  of  her 
neighbors. 


SELIG  WORLD  LIBRARY 

The  days  of  George  Washington  and  other  historical 
events  are  recorded  in  the  current  issue  of  the  Selig  World 
Library  and  exhibitors  should  find  it  a  pleasing  as  well  as 
entertaining  edition  to  any  program. 

Items  of  interest  recorded  are  the  historical  hotel 
and  the  Carlyle  house  in  Virginia  at  which  Washing- 
ton spent  considerable  time.  An  interesting  feature  is 
the  human  chess  board.  A  large  board  is  shown  on  which 
the  figures  are  human.  "Where  Uncle  Sam  Makes  His 
Money"  and  "The  Home  of  the  Seal"  are  two  other  in- 
teresting topics. 


Mabel  Trunnelle  in 

"THE  GHOST  OF  OLD  MORRO" 

Edison-K-E-S-E  drama;  five  parts;  published  June  25 


As  a  whole  Well  done 

Story   _  _     Unusual 

Star     „  _  Good 

Support   _  ....  Ample 

Settings     In  keeping 

Photography     _  Splendid 


"The  Ghost  of  Old  Morro"  is  a  well  done  production. 
The  photography  and  tinting  are  excellent.  The  acting 
has  been  well  taken  care  of.  Helen  Strickland's  work 
stands  out  especially  and  her  interpretation  of  Old  Morro 
has  left  little  to  criticise. 

The  story  is  not  of  the  most  cheerful  nature  since 
the  three  characters  whom  every  one  would  like  to  see 
live  happily  ever  after  are  killed.  But  the  story  is  excit- 
ing and  because  of  its  unusualness  and  different  ending 
it  should  win  favor. 

Helen  Strickland,  Mabel  Trunnelle  and  Robert  Con- 
ness  do  good  work  in  important  roles. 

The  story:  Old  Morro  makes  her  livelihood  by  ex- 
torting large  sums  from  men  for  whom  she  does  small 
favors.  She  has  a  daughter  living  at  a  convent,  but  this 
daughter  knows  nothing  of  the  world  and  very  little  con- 
cerning her  mother's  life.  One  night  the  gates  of  the 
convent  are  left  open  and  the  girl  goes  to  her  mother's 
home.  Here  she  meets  an  officer  and  when  Old  Morro 
sees  that  both  are  infatuated  she  pays  to  have  the  officer 
slain.  However,  the  slayer  kills  the  daughter.  When  Old 
Morro  learns  that  her  daughter  has  been  killed  she  sets 
out  to  kill  the  officer.  On  the  top  of  huge  rocks  the  two 
struggle  and  finally  roll  off  into  the  sea.  And  each  night 
thereafter  the  ghost  of  Old  Morro  keeps  solemn  watch 
over  the  sea. 


Harold  Lockwood  in 

"THE  HAUNTED  PAJAMAS" 

Yorke-Metro  comedy-drama;  five  parts;  published  June  11 


As  a  whole     Mediocre  ; 

Story   -...Imprcjirajsfe 

Star     -  „:_"... Fair 

Support   _   Incapable 

Settings   -   Appropriate 

Photography   _     Clear 


Harold  Lockwood  does  only  fair  work  in  this  story, 
which  is  poorly  handled  and  which  is  utterly  improbable 
and  impossible. 

If  the  spectators  can  forget  that  they  are  human  and 
that  the  events  as  vizualized  are  not  ridiculous,  then  they 
will  find  the  subject  an  entertaining  one.  It  is  doubtful 
if  many  audiences  will  enjoy  "The  Haunted  Pajamas." 

Carmel  Meyers  is  given  a  role  in  which  she  might  win 
for  herself  great  credit,  but  her  handling  of  it  is  so  weak 
that  it  sags.  Harold  Lockwood  is  fair  and  without  him 
the  production  would  have  no  appeal  at  all.  Others  in 
the  cast  are  Ed  Sedgwick,  Lester  Cuneo,  Paul  Willis, 
Harry  De  Roy,  Helen  Ware,  William  DeVaull  and  Goro 
Kino.  The  play  is  adapted  from  the  novel  by  Francis 
Perry  Elliott  and  directed  by  Fred  J.  Balshofer. 

The  story:  Richard  Hudson  receives  a  pair  of  haunted 
pajamas,  and  when  Francis  Billings  comes  to  stay  all 
night  at  Richard's  house  he  is  given  the  pajamas.  As  soon 
as  Francis  is  attired  in  the  pajamas  he  is  transformed 
into  the  person  of  Frances  Kirkland.  Richard  falls  in  love 
with  Frances,  and  Billings,  not  knowing  that  he  (Billings) 
has  assumed  the  appearance  of  a  girl,  cannot  account  for 
Richard  Hudson's  strange  actions.  Later  Richard  meets 
the  real  Frances  and,  after  an  embarrassing  and  exciting 
courtship,  finally  wins  her  as  his  wife.  It  is  then  that  he 
learns  that  the  pajamas  are  haunted  and  that  the  Francis 
he  had  met  in  silk  pajamas  was  not  the  Frances  he  had 
married. 


EXHIBITORS  HERALD 


25 


Dorothy  Phillips  in 

"FIRES  OF  REBELLION" 

Bluebird  drama;  five  parts;  published  July  2 

As  a  whole  Interesting 

Story   _  _  Holds 

Star   -a    Excellent 

Support     Very  good 

Settings   _  Adequate 

Photography   _     Clear 

"Fires  of  Rebellion,"  a  five-reel  Bluebird  feature 
written  and  directed  by  Ida  May  Park,  presents  an  inter- 
esting story  which,  while  not  strikingly  new  in  plot,  should 
prove  a  fair  attraction.  It  is  the  story  of  a  poor  factory 
girl  who  attempts  to  escape  from  the  sordidness  of  her 
environments  by  going  to  the  city,  thinking  therein  lies 
her  happiness. 

Dorothy  Phillips,  in  the  leading  role,  should  win  an 
audience,  and  William  Stowell,  as  John  Blake,  is  a  con- 
vincing hero.  The  photography  and  direction  are  all  that 
could  be  desired. 


inc  story:  Madge  Garvey  and  her  father  are  em- 
ployed in  a  shoe  factory.  Madge's  sister's  husband  is  dis- 
charged by  the  new  foreman,  John  Blake,  and  in  a  fight 
with  Blake  is  killed.  Blake  falls  in  love  with  Madge  and 
she  consents  to  marry  him.  The  day  before  the  wedding 
she  goes  to  New  York,  lured  by  a  girl  chum  and  a  desire 
to  get  away  from  Sackville  and  its  squalor.  There  she 
finds  life  vastly  different.  She  poses  for  an  artist  and  is 
invited  to  his  apartment  late  one  night,  where  he  at- 
tempts to  force  his  attentions  upon  her.  Blake,  in  the 
meantime,  helps  her  sister  through  her  illness,  and  the 
family  moves  into  the  newly  furnished  home  he  had  pro- 
vided for  his  bride.  Seeing  a  picture  of  Madge  in  a  paper, 
in  which  she  is  scantily  clad,  he  determines  to  go  to  the 
city  and  save  her.  He  seeks  her  at  the  artist's  apartment 
and  rescues  her  as  she  lies  fainting  in  the  painter's  arms. 
Blake  marries  her  and  they  return  home. 


GEORGE  COWL  DIRECTS  ALICE  BRADY 

IN  "BETSY  ROSS"  IN  PLACE  OF  VALE 


George  Cowl  now  is  directing  "Betsy  Ross,"  the  latest 
Alice  Brady  photoplay  for  World  Pictures,  in  place  of 
Travers  Vale.  A  fine  strain  of  patriotic  heroism  runs 
through  this  drama  of  Colonial  times,  and  Miss  Brady 
in  the  role  of  the  maker  of  the.  first  star  spangled  flag 
is  said  to  be  at  her  very  best. 


Douglas  Fairbanks  in 

"WILD  AND  WOOLLY" 

Artcraft  Pictures  Corporation  comedy-drama;  five  parts; 
published  June  24 

As  a  whole      Thrilling 

Story   „    Adventurous 

Star     Daring 

Support   „  _  Capable 

Settings       Suitable 

Photography      Fine 

The  second  production  from  the  hands  of  the  Fair- 
banks-Emerson-Loos trio,  entitled  "Wild  and  Woolly," 
transcends  everything  they  have  ever  done  before.  The 
story,  which  was  suggested  by  Horace  B.  Carpenter,  has 
an  amusing  and  popular  theme.  It  deals  with  the  wide- 
spread notion  that  the  West  still  is  in  a  primitive  condi- 
tion. With  Anita  Loos'  delightful  subtitles  and  John 
Emerson's  artistic  direction,  this  pair  have  evolved  a 
splendid  vehicle  for  Douglas  Fairbanks.  There  are  many 
new  and  exciting  situations,  also  bucking  bronchos,  rope 
twirling,  real  cowboys,  shooting  and  desperadoes. 

The  scenes,  which  are  laid  in  New  York,  California 
and  Arizona,  were  filmed  in  the  actual  atmosphere.  In 
the  charming  ingenue  Eileen  Percy,  Mr.  Fairbanks  has 
found  a  delightful  recipient  for  his  picture  affections. 
This  is  a  real  Fairbanks  picture,  and  every  foot  of  it  radi- 
ates with  his  magnetic  personality.  Exhibitors  should  find 
this  film  a  good  attraction.  The  cast  includes  Walter 
Bytell,  Joseph  Singleton,  Calvin  Carter,  Forest  Seabury, 
J.  W.  Jones,  Charles  Stevens,  Sam  De  Grasse  and  Tom 
Wilson. 

The  story:  Jeff  Hillington,  son  of  a  millionaire  rail- 
road magnate,  tires  of  the  East  and  longs  for  the  wild  and 
woolly  West.  He  has  his  living  apartments  and  office 
fixed  up  in  the  accepted  Western  style.  His  idea  of  the 
West  has  been  gleaned  from  dime  novels.  A  delegation 
from  Bitter  Creek  come  to  New  York  to  interest  some 
financier  in  backing  the  building  of  a  spur  road.  They 
go  to  Mr.  Hillington  and  explain  their  proposition.  He 
sends  Jeff  out  to  investigate.  The  citizens  of  the  town, 
realizing  that  a  favorable  report  from  Jeff  is  necessary, 
decide  to  live  up  to  his  idea  of  a  Western  town.  They 
plan  a  program  to  be  carried  out,  consisting  of  a  wild 
reception,  a  regular  barroom  dance  and  a  train  holdup. 
Steve  Shelby,  a  grafting  Indian  agent,  knowing  that  he  is 
about  to  be  caught  by  the  government,  decides  to  "turn 
one  more  trick"  and  escape  across  the  border.  So  he 
enters  willingly  into  the  plan  to  hold  up  the  train  to 
amuse  Jeff. 

But  things  go  wrong  with  the  schemers,  and  events 
happen  in  earnest.  Jeff  has  fallen  in  love  with  Nell  Lar- 
rabee.  Nell  is  kidnaped  by  Shelby.  The  entire  crowd  is 
kept  in  the  dance  hall,  surrounded  by  howling  Indians. 
Jeff's  revolver  had  been  loaded  with  blanks.  The  situ- 
ation is  explained  to  Jeff,  who  by  superhuman  efforts  pre- 
senting many  typical  Fairbanks  surprises,  rounds  up  the 
band  of  Indians,  rescues  the  girl,  completely  foils  Steve, 
and  becomes  the  hero  of  the  hour,  finally  marrying 
"Little  Nell." 


House  Peters  in 

"THE  HEIR  OF  THE  AGES" 

Pallas-Paramount  drama;  five  parts;  published  June  21 

As  a  whole  Unusual  feature 

Story     _  Novel 

Star     Convincing 

Support     — Very  good 

Settings     -  Excellent 

Photography   _  Clear 

The  first  reel  of  "The  Heir  of  the  Ages"  is  a  prologue 
introducing  prehistoric  characters  and  suggesting  the  in- 
fluence they  had  on  men  of  today.  House  Peters,  Nina 
Byron  and  Eugene  Pallette  play  the  principal  roles  in 
the  prologue  as  well  as  in  the  modern  story.   The  modern 


26 


EXHIBITORS  HERALD 


story  deals  with  the  love  affair  of  Hugh  Payne  (House 
Peters)  and  Abby  Hope  (Nina  Byron),  and  though  the 
same  plot  has  been  used  before,  it  is  presented  in  an  un- 
usually interesting  manner.  The  photography  is  excep- 
tionally good,  and  the  supporting  cast,  including  Adele 
Farrington,  Henry  Barrows  and  John  Burton,  gives  a  very 
finished  performance. 

The  story:  Hugh  is  the  superintendent  of  a  mine  in 
Last  Chance.  He  teaches  little  Abby  Hope  to  read  and 
write,  and  finally  falls  in  love  with  her.  She  idolizes  the 
strong  man,  but  when  his  younger  and  dissolute  brother 
Larry  comes  on  from  the  East,  he  wins  Abby's  affec- 
tions. Hugh  rescues  Abby  and  Larry  from  a  burning 
roadhouse,  and  Abby  turns  to  Hugh  in  his  grief  over  the 
death  of  Larry. 


Mary  McAlister  in 

"STEPS  TO  SOMEWHERE" 

Essaney-K-E-S-E  drama;  two  parts;  published  June  20 

As  a  whole  ._.   Interesting 

Story     Wholesome 

Star   _    Very  pleasing 

Support     _  _  Good 

Settings   _  -  Faithful 

Photography      Clear 

"Steps  to  Somewhere,"  a  unit  of  the  "Do  Childn 
Count?"  series,  measures  up  to  other  films  of  this  intc 
esting  series.  Mary  McAlister  does  excellent  work 
this  production  and  the  fact  that  she  plays  the  part  of 
naughty  child,  as  if  she  were  really  one,  proves  her  u 
usual  ability. 

Mabel  Bardine  and  John  Cossar  give  little  Mary  goc 
support. 

The  story  tells  of  Nonic  Kayliss,  who,  through  h< 
naughtiness,  has  caused  the  separation  of  her  father  an 
mother.  She  is  sent  to  the  home  of  her  grandmother,  wh 
decides  to  tie  her  to  a  chair  as  a  punishment.  She  fal 
asleep  and  dreams  that  because  she  is  ^  naughty  girl  si 
cannot  have  any  of  the  beautiful  toys  she  sees.  Th 
dream  is  the  means  of  making  a  good  girl  of  Nonie  an 
the  first  thing  she  does  is  to  reunite  her  father  and  mothe 


Charlie  Chaplin  in 

"THE  IMMIGRANT" 

Lone  Star-Mutual  comedy;  two  parts;  published  June  18 

As  a  whole  ...  Humorous 

Star   _  _    Amusing 

Support      Very  good 

Settings    Appropriate 

Photography   Clear 

Motion  picture  theater  patrons  will  see  Charlie  Chapjin 
at  his  very  best  in  his  newest  starring  vehicle,  "The  Immi- 
grant." His  expressions  of  pathos,  which  are  interspersed 
with  comical  actions,  seem  to  add  a  new  touch  to  his 
work. 

Edna  Purviance  gives  Chaplin  excellent  support  in  this 

piece. 

The  action  in  the  film  takes  place  on  board  a  ship 
and  in  a  cafe  patronized  by  foreigners.  This  comedy  as  a 
whole  ranks  among  the  best  so  far  produced  by  Chaplin. 

'">«  Kr>arrl  <;hin  Charlie  meets  Edna  and 


Marguerite  Clayton,  Roderick  La  Rock  in 

"THE  RAINBOW  BOX" 

Essanay  comedy-drama;  two  parts;  published  June  16 


As  a  whole  _   Entertaining 

Story     '.   Enjoyable 

Stars   _   Pleasing 

Support     Capable 

Settings      Unusual 

Photography     Good 


The  story  of  "The  Rainbow  Box"  is  an  interesting  one. 
The  settings  are  rather  unusual  in  that  they  are  laid  in 
one  of  Chicago's  amusement  parks — Riverview.  All  the 
amusement  features  in  the  park  are  used  by  the  players. 

Marguerite  Clayton  and  Roderick  La  Rock  handle 
their  roles  well. 

The  story:  When  Carol  Blair  meets  Wesley  Jamisoi 
she  believes  him  to  be  a  man  of  wealth.  Wesley  Jamison 
believes  the  same  of  Carol  and,  as  a  matter  of  difference, 
they  decide  to  enjoy  the  sports  participated  in  by  people 
who  do  not  belong  to  exclusive  society.  They  spend  a 
day  at  Riverview  and  have  a  delightful  time.  At  the  con- 
clusion of  the  happy  day  Wesley  confesses  to  Carol  that 
he  is  not  rich  and  Carol  does  likewise.  Because  they  love 
each  other  everything  is  forgiven. 


New  Orleans,  La. — The  Louisiana  motion  picture  ex- 
hibitors will  hold  a  convention  here  under  the  auspices 
of  the  M.  P.  E.  L.  of  Louisiana  on  July  4.  The  head- 
quarters for  the  convention  will  be  at  the  Grunewald 
Hotel.  Mayor  Behrmann  and  Governor  Pleasant  will 
welcome  the  visitors. 


v<*uu»s«  ~.  ,     ^  _ 

tility.  He  is  pleasing  throughout,  and  is  ably  assisted 
by  Donna  Drew  (formerly  known  to  screen  devotees  as 
Donna  Moon),  Ann  Krumon  and  Hayward  Mack. 

Many  beautiful  scenes  along  the  rugged  coast  of 
Lower  California  are  shown.  The  direction  and  photog- 
rapl  y  are  very  good.  This  is  a  good,  thrilling  story, 
which  should  please  any  audience. 

The  story:  Jimmy  Gordon,  the  son  of  the  head  of 
the  Gordon  Syndicate,  with  wealthy  opal  mines  on  an 
island  off  the  coast  of  Lower  California,  saves  a  friend 
from  a  "gang  of  toughs  in  a  roadside  cafe.  His  fiancee 
breaks  her  engagement  with  Jimmy  upon  observing  the 
fight,  and  Jimmy  goes  to  his  father's  mines  to  deal  with 
I  [  j  ng  of  employees  who  are  systematically  stealing  from 
the  company.  On  the  way  to  the  island  Jasper  Sneed- 
hain's  servant  hits  Jimmy  on  the  head  and  throws  him 
from  the  launch.  Jimmy  swims  ashore  and  Nadine  Sneed- 
ham  and  the  foreman  assist  him  to  the  latter's  hut.  Upon 
his  recovery  Jimmy  falls  in  love  with  Nadine,  and  learn- 
in;  of  the  crookedness  of  the  men  at  the  mines,  he  deter- 
mines to  marry  Nadine  and  capture  the  dishonest  island- 
ers. He  rescues  Nadine  from  her  father's  home  as  the 
others  are  about  to  escape,  and  taking  the  only  safe 
launch,  secures  aid  from  government  officials  and  returns 
to  the  island  and  captures  the  gang.  Several  fights  with 
the  rough  islanders  are  well  staged,  and  the  action  is  fast 
throughout. 


EXHIBITORS     HE  R  A  L  D 


27 


Regina  Badet  in 

"THE  GOLDEN  LOTUS" 

Brady  International  Service-World  drama;  five  reels; 
published  June  25 

As  a  whole  _  Gripping 

Story   -    Tragic 

Star       Attractive 

Support     -  Artists 

Settings   -  -  -   Elaborate 

Photography     Beautiful 

Louis  Mercanton,  the  director  of  "The  Golden  Lotus," 
has  produced  a  very  fine  picture.  The  story,  which  is  an 
unusually  strong  one,  with  a  good  plot,  deals  with  the 
tragedy  in  the  lives  of  some  of  the  French  aristocrats. 
This  company  certainly  knows  how  to  stage  pictures. 
This  film  is  full  of  gorgeous  interiors  and  exteriors.  Many 
iclever  subtitles  on  backgrounds  hinting  at  the  psycholog- 
ical condition  of  the  characters'  minds  are  a  pleasing 
addition. 

Regina  Badet  as  Leah,  the  decoy  and  mistress  of  a 
igambling  house,  is  magnetic  and  charming.  Her  emo- 
itional  scenes  are^  exquisitely  done  without  any  over- 
acting. Surrounding  her  is  a  clever  and  capable  cast, 
including  Martin  Bradford,  George  Corday,  Guy  Favieres, 
Paul  Guide.  Paul  Obrcy  and  Louise  Sand.  Each  indi- 
vidual contributes  convincing  portrayals. 

This  picture  is  a  good  box  office  attraction  and  a  satis- 
fying drama  as  a  whole. 


A  STRONG  SCENE  FROM  "THE  GOLDEN  LOTVS.  FEATUR- 
ING REGINA  BADET  ( Brady  International  Service) 


The  story:  Leah,  who  is  the  decoy  in  Govanni's  gam- 
bling house,  lures  Martin  Carrell.  He  loses  his  fortune 
through  her.  Reginald  Ramsay,  a  novelist,  is  also  in  love 
with  Leah,  but  she  has  kept  him  in  ignorance  of  her  iden- 
tity. He  has  completed  his  book,  "The  Golden  Lotus," 
and  in  commemoration  presents  Leah  with  a  necklace 
with  a  lotus  pendant.  Reginald  tells  his  friend  Robert 
Verney  about  his  mysterious  sweetheart  anad  the  neck- 
lace. Leah,  tired  of  her  life  of  deception  and  intrigue, 
has  consented  to  marry  Reginald.  But  that  night  at 
Govanni's,  Verney  sees  the  necklace  upon  Leah  and,  over- 
whelmed by  the  discovery,  hastens  to  tell  Reginald.  He 
brings  Reginald  to  the  house,  and  he  sees  his  beloved 
leading  Carrell  to  ruin.  Carrell  shoots  himself,  and 
Reginald  confronts  Leah  and,  denouncing  her,  leaves 
with  his  friend  Verney  for  Africa.  Time  passes  and 
Govanni  tries  to  persuade  Leah  to  go  back  with  him  and 
open  another  den.  A  report  of  the  death  of  the  novelist 
is  shown  to  Leah,  and  she  consents.  On  the  way  to  town 
she  is  injured  in  an  accident.  The  Marquis  of  Merri- 
court  offers  his  assistance  and  Leah  is  taken  into  his 
home.  The  marquis  falls  in  love  with  her,  and  Govanni 
tries  to  persuade  Leah  to  get  all  the  money  from  him 
that  she  can.    She  returns  to  do  this  and  discloses  the 


plot  to  the  marquis,  who  gets  rid  of  Govanni  by  giving 
him  money.  The  marquis  and  Leah  are  married,  and  the 
marquis  then  tells  her  of  the  tragedy  in.  his  son's  life. 
Leah  discovers  to  her  horror  that  the  son,  is  Reginald 
Ramsay,  the  novelist.  The  father  believes  his  son  to  be 
dead.  But  he  is  not,  and  after  many  trials  and  tribula- 
tions he  reaches  Paris  and  his  father's  home  only  to  find 
that  the  woman  he  had  loved  is  his  father's  wife.  He 
tells  her  that  his  father  must  never  know  who  she  is. 
Govanni  comes  back  and  tries  to  blackmail  Leah.  Leah 
is  still  in  love  with  Reginald  and  tries  to  force  herself 
upon  him.  She  follows  him  to  Paris  and  during  her  ab- 
sence the  marquis  learns  the  truth  from  Govanni.  En- 
raged, he  goes  to  his  son  in  Paris.  Leah  has  been  over- 
come with  remorse  and  is  returning  the  lotus  necklace  to 
be  given  to  his  fiancee,  Verney's  sister.  She  hears  the 
confusion  in  the  room  and  enters  just  in  time  to  prevent 
the  father  from  shooting  his  son.  She  hands  him  letters 
which  explain  the  situation.  Then  leaving  them  to  for- 
give each  other,  she  takes  the  revolver  with  her  into  the 
next  room  and  shoots  herself.  When  Reginald  takes  the 
jewel  case  out  of  a  pocket  he  discovers  the  note  which 
begs  forgiveness. 


Frederick  Warde  in 

"FIRES  OF  YOUTH" 

Thanhouser-Pathe  drama;  five  parts;  published  June  17 

As  a  whole     Interesting 

Story    Well  handled 

Star     _  ..  .Excellent 

Support      Ample 

Settings     _   In  keeping 

Photography        Good 

To  see  Frederick  Warde  is  to  see  a  finished  actor — an 
actor  who  is  master  of  the  art  of  facial  expression.  His 
work  in  "Fires  of  Youth"  is  excellent.  The  story  is  a 
strong  one,  well  directed  and  should  prove  a  good  box 
office  attraction. 

Perhaps  the  next  in  importance  to  Mr.  Warde  is  little 
Helen  Badgley.  She  is  a  brilliant  child  actress  and,  in  the 
part  of  a  little  boy,  does  justice  to  her  role.  Jeanne 
Eagels,  Ernest  Howard  and  Robert  Vaughan  are  other 
members  of  the  cast. 

The  story;  The  men  at  the  factory  of  Durryville 
only  have  heard  of  Pemberton,  the  owner,  by  the  name  of 
"Iron-hearted"  Pemberton.  He  has  never  appeared  at 
the  mill.  Pemberton  decides  that  he  will  enjoy  his  boy- 
hood at  the  age  of  fifty  and  so  retires  to  his  Durryville 
mansion.  The  minute  the  men  learn  that  he  is  there  they 
plan  to  kill  him  as  a  punishment  for  the  unsafe  condi- 
tions under  which  he  operates  his  mill. 

Pemberton  makes  the  acquaintance  of  Billy,  whose 
father  is  an  employe  of  the  mill.  Through  Billy,  Pember- 
ton learns  of  the  mill's  condition*  and  what  the  men  think 
of  him.  Knowing  his  men  have  never  seen  him,  Pember- 
ton becomes  an  employe  in  his  own  mill.  Pemberton 
falls  in  love  with  Billy's  sister  and,  planning  to  propose 
marriage,  Pemberton  puts  new  furniture  into  his  mansion 
and  has  it  generally  repaired.  He  does  not  go  to  work 
one  day  and  little  Billy,  fearing  he  might  lose  his  position, 
goes  to  the  mill  to  do  his  work.  While  working,  a  boiler 
explodes  and  Billy  is  badly  burned. 

Little  hope  is  held  out  for  Billy's  recovery.  The  an- 
gered men  decide  that  Pemberton  must  die.  They  draw 
lots.  Billy's  sister  draws  for  her  sweetheart  and  gets  the 
fatal  straw.  Pemberton  quickly  exchanges  and  goes  forth 
to  slay  himself.  However,  Billy's  sister  follows  and,  learn- 
ing the  truth,  takes  him  back  and  after  explanations  are 
made  Pemberton  is  allowed  to  live,  providing  he  will 
make  the  mills  safe,  which  he  does.    Little  Billy  recovers. 


Stillwater,  Minn. — A.  C.  Johnson,  who  conducted  the 
Majestic  Theater  for  the  past  two  years,  has  disposed  of 
his  interests  to  Hales  Brothers. 


28 


EXHIBITORS  HERALD 


Mary  McAlister  in 

"WHEN  SORROW  WEEPS" 

Essanay-K-E-S-E;  two  parts;  published  July  18 

As  a  whole   Interesting 

Story   _   Pathetic 

Star       Excellent 

Support   _    _   Ample 

Settings   -  _  Faithful 

Photography   _   Agreeable 

Another  edition  of  the  "Do  Children  Count?"  publica- 
tions is  "When  Sorrow  Weeps."  It  is  different  from  the 
usual  run  in  that  it  is  a  pathetic  tale  of  a  little  orphan, 
who  is  adopted  by  a  woman  trying  to  reform  and  live 
down  her  past.  When  the  authorities  learn  of  the  wom- 
an's past  the  little  girl  is  sent  to  an  orphanage,  while  the 
woman  finds  consolation  in  the  deep  waters  of  the  sea. 


A  TENSE  MOMENT  IN  "WHEN  SORROW  WEEPS,"  FEATUR- 
ING LITTLE  MARY  McALISTER  CEssanay-K-E-S-E) 

Mary  McAlister  gives  an  exceptional  interpretation  of 
the  little  orphan  girl,  who  is  trying  to  escape  being  sent 
to  an  orphanage.  Mabel  Bardine,  as  the  woman  who 
is  endeavoring  to  live  down  a  past,  is  well  cast.  John 
Cossar,  as  the  man  escaping  justice,  is  good. 

The  story:  At  the  death  of  her  drunken  father,  Rags 
runs  away  for  fear  she  will  be  sent  to  an  orphanage.  She 
is  found  by  Caroline  Busby,  whose  husband  is  a  convict, 
and  who  is  endeavoring  to  start  over  and  lead  a  new  life. 
She;  takes  little  Rags  and  goes  to  a  distant  city,  where 
they  are  very  happy.  » 

Chris  Busby  finishes  his  term  and  is  released.  He 
commits  another  burglary  and  is  hunted  by  the  police. 
He  comes  to  the  town  where  Caroline  and  Rags  live,  and 
when  he  recognizes  Caroline  he  forces  her  to  give  him 
protection.  She  takes  him  into  the  house  and  then  notifies 
the  police.  Busby  is  captured  and  Caroline  is  also  taken 
into  custody.  Little  Rags  is  turned  over  to  the  juvenile 
authorities,  who  insist  that  Caroline  is  not  a  fit  woman  to 
raise  the  little  girl  and  so  Rags  is  sent  to  an  orphanage. 
Disheartened,  Caroline  ends  her  life  by  jumping  into  the 
sea.  ■» 


Philadelphia. — The  motion  picture  theater  at  Passayunk 
avenue  and  Morris  street  has  been  deeded  by  Albert  Cor- 
ter  to  the  Alhambra  Realty  Company,  subject  to  a  mort- 
gage of  $100,000.  The  purchase  price  has  not  been  dis- 
closed. 


Mary  Miles  Minter  in 

"PERIWINKLE" 

American-Mutual  drama;  five  parts;  published  June  11 

As  a  whole    Splendid 

Story   _    Interesting 

Star   _  _  Charming 

Support   _  _     Ample 

Settings      Faithful 

Photography      Clear 

In  a  story  that  has  no  frills,  but  which  contains  plenty 
of  interest,  Mary  Miles  Minter  is  given  an  excellent  oppor- 
tunity to  display  her  ability.  The  story  is  laid  mainly  at 
the  sea  coast.    The  settings  have  been  well  chosen. 

The  story  gives  Miss  Minter  a  bigger  opportunity  for 
putting  her  personality  into  her  work  than  previous  ve- 
hicles have  done,  and  no  doubt  "Periwinkle"  will  prove  a 
very  successful  and  popular  offering. 

Supporting  Miss  Minter  are  George  Fisher,  Arthur 
Howard,  Clarence  Burton,  Alan  Forrest,  Harvey  Clark, 
George  Periolat,  Ann  Schaefer  and  George  Ahearn.  The 
story  was  written  by  Julian  Louis  Lamothe  and  directed 
by  James  Kirkwood. 

The  story:  Periwinkle,  the  survivor  of  a  shipwreck, 
has  been  reared  by  Ann  Scudder.  They  live  on  the  sea 
coast  and  Periwinkle  always  helps  the  coast  guards  in 
times  of  wrecks.  One  night  Richard  Langdon  Evans  is 
tossed  upon  the  shore.  He  is  the  sole  survivor  when  his 
yacht  is  wrecked.  He  is  found  by  Periwinkle  and  taken 
to  the  guard  house,  where,  under  the  tender  nursing  of 
Periwinkle,  he  soon  recovers. 

Langdon  falls  in  love  with  Periwinkle.  Finally  the 
day  of  farewell  comes.  Periwinkle  is  broken  hearted  when 
she  learns  that  Langdon  is  already  engaged  to  another 
and  that  he  must  go  out  of  her  life  forever.  ■ 

However,  Ann,  who  suspects  that  Periwinkle  loves 
Langdon,  learns  the  address  of  Langdon's  fiancee  and 
writes  her  to  call  Langdon  home.  A  telegram  is  received 
by  Ann  to  the  effect  that  Langdon's  fiancee  is  already 
married. 

Joyfully  Ann  rushes  with  the  telegram  to  Langdon 
and  as  joyfully  Langdon  tells  Periwinkle  that  he  will  not 
have  to  leave  and  that  he  loves  her  only.  A  simple  mar- 
riage brings  joy  to  Periwinkle. 


Greensboro,  N.  C. — W.  D.  McAdoo  is  spending  $5,000 
in  improvements  on  the  Iris  Theater  here. 


George  Beban  in 

"A  ROADSIDE  IMPRESARIO" 

Pallas-Paramount  drama;  five  parts;  published  June  18 

As  a  whole    A  screen  classic 

Story     Well  handled 

Star      Appealing 

Support   Very  good 

Settings     Elaborate 

Photography   -  ...  Clear 

"A  Roadside  Impresario"  is  another  feature  with 
George  Beban  which  audiences  should  find  very  enter- 
taining. Mr.  Beban  not  only  acts  the  principal  role, 
but  he  also  wrote  the  story.  It  is  the  type  of  screen  play 
which  will  delight  young  and  old  alike. 

As  the  amiable  and  excitable  Italian  itinerant  street 
entertainer,  Mr.  Beban  presents  a  serio-comic  character 
which  is  a  classic.  An  immense  bear  shares  honors  with 
the  star,  and  a  well-chosen  cast  gives  excellent  support. 
The  story  was  directed  by  Donald  Crisp. 

The  story:  Guiseppe  Franchini  lives  with  his  wife  and 
baby  on  the  coast  of  Italy.  While  attempting  to  rescue 
an  American  from  an  overturned  boat  he  is  nearly 
drowned,  and  later  is  picked  up  by  a  fishing  schooner. 
The  American  swims  ashore.  When  Guiseppe  returns 
home  six  months  later  he  finds  his  wife  dead  and  baby 
gone — the  American  having  adopted  it.  He  takes  his  pet 
bear  and  comes  to  America  in  search  of  his  child.  The 
bear  gets  him  into  trouble  by  invading  a  rich  man's 
apiary,  and  is  locked  up.  Guiseppe,  while  working  as  a 
dishwasher  in  a  restaurant,  discovers  a  note  on  an  ash 


EXHIBITORS  HERALD 


29 


ray,  which  aids  him  in  finding  his  daughter.  He  finds 
fhe  daughter  is  engaged  to  the  candidate  for  mayor  of 
the  town.  He  realizes,  however,  that  he  may  be  the 
means  of  ruining  her  chances  of  future  happiness,  and  is 

ast  seen  disconsolately  traveling  over  the  brow  of  a  hill 
\vith  his  beloved  bear. 


HISTORIC  FEATURES,  INC.,  SECURED 
"CHRISTUS"  SPECTACLE  BECAUSE  IT 

IS  FROM  GREATEST  "BEST  SELLER"  I 


As  one  goes  down  the  line  of  "best  sellers"  among 
publications,  he  finds  that  many  of  them  have  made  suc- 
cessful photoplays.  In  most  cases  they  have  been  suc- 
cessful in  pictures  in  proportion  to  their  popularity  in 
book  form. 

This  bit  of  psychology  was  largely  instrumental  in 
the  acquirement  by  Historic  Features,  Inc.,  of  "Christus," 
the  Cines  photo-spectacle  of  the  life  of  Christ.  One  of 
the  directors  of  the  company,  which  was  formed  for  the 
exploitation  of  pictures  of  artistic  and  educational  value, 
happened  to  be  in  Rome  last  fall,  shortly  after  the  run 
of  "Christus"  began  in  that  city.  Not  only  was  his  atten- 
tion attracted  by  the  size  of  the  audiences,  but  also  by  the 
fact  that  here  was  an  elaborately-made  picturization  of 
the  book  which  must  rank  as  the  "best  seller"  of  all 
time — the  Bible. 

Figuring  that  the  volume  with  the  largest  circulation 
of  any  ever  published  must  have  a  tremendous  screen 
value,  he  sought  the  American  rights  for  Historic  Fea- 
tures and  was  successful  in  obtaining  them.  That  his 
judgment  was  correct  has  been  proven  by  the  popularity 
of  the  picture  in  New  York  City.  The  production  is  be- 
ing published  on  the  state  rights  basis. 


ANN  PENNINGTON'S  FIRST  FILM 

APPEARANCE  SINCE  TOUR  ON  STAGE 

TO  BE  IN  "THE  LITTLE  BOY  SCOUT 


"The  Little  Boy  Scout,"  starring  Ann  Pennington  and 
written  by  Charles  Sarver,  has  been  completed  at  the 
Famous  Players  studio,  under  the  direction  of  Francis  J. 
Grandon,  and  will  be  published  by  Paramount  June  28. 
This  production  marks  the  reappearance  of  Miss  Pen- 
nington upon  the  screen,  after  a  winter  spent  on  tour  with 
the  Ziegfeld  Follies.  As  in  the  summer  of  1916,  Miss 
Pennington  will  divide  her  time  between  the  New  Am- 
sterdam Theater,  New  York,  and  the  Famous  Players 
studio. 

In  this  production  Troop  No.  100  of  the  Boy  Scouts 
of  America  and  a  full  company  of  United  States  Regulars 
from  Fort  Totten  play  prominent  parts. 

It  is  a  story  of  the  Mexican  border  at  the  time  the 
American  troops  were  stationed  there  in  great  numbers 
and  has  to  do  with  the  escape  of  Justina  Howland,  a  little 
Massachusetts  girl,  from  her  Mexican  guardian.  Miguel 
Alvarez,  the  guardian,  endeavors  to  force  Justina  to  marry 
his  son  in  order  that  he  may  get  possession  of  her  for- 
tune. The  girl  steals  the  burro  on  which  the  padre  has 
come  to  marry  her  and  makes  her  escape  through  the  bed 
of  the  Rio  Grande  to  the  American  side,  where  she  is 
picked  up  by  the  United  States  soldiers.  The  subsequent 
adventures  of  little  Justina  and  the  romance  which  de- 
velops between  herself  and  young  Lieutenant  Morton  com- 
plete an  interesting  tale. 

Among  the  players  who  appear  in  support  of  Miss 
Pennington  are  Owen  Moore,  Harry  Lee,  Fraunie  Fraun- 
holtz  and  Marcia  Harris. 


EILEEN  SEDGWICK  AND  K.  BENEDICT 

STAR  IN  "MAN  AND  BEAST"  FEATURE 

LEADING  UNIVERSAL  LIST  JUNE  25 


Picturesque  jungle  life  and  thrilling  adventures  are 
portrayed  in  the  Butterfly  five-reel  drama,  "Man  and 
Beast,"  which  leads  the  Universal  program  for  the  week 
of  June  25.  The  settings  for  this  photodrama  are  laid  in 
South  Africa  and  the  story  tells  of  the  Boers'  hatred  for 
their  English  neighbors.  A  pleasant  love  story  is  inter- 
woven in  the  plot  and  some  good  animal  pictures  are 
shown.  Charlie,  the  Universal  elephant,  has  an  important 
role. 

The  leading  roles  are  played  by  Eileen  Sedgwick  and 
Kingsley  Benedict.  Others  in  the  cast  include  L.  M. 
Wells,  Harry  Clifton,  Park  Jones  and  Mrs.  Witting.  This 
new  Butterfly  picture  will  prove  exceedingly  interesting 
to  children  on  account  of  the  animals. 

"Man  and  Beast"  will  be  issued  Monday,  June  25,  the 
same  day  with  the  Nestor  comedy,  "The  War  Bride- 
groom," featuring  Eddie  Lyons,  Lee  Moran  and  Edith 
Roberts. 

Western  Drama  for  June  26 

The  feature  for  Tuesday,  June  26,  is  a  Gold  Seal  three- 
part  Western  drama,  "The  Golden  Bullet."  starring  Harry 
Carey,  supported  by  Fritzie  Ridgeway  and  a  good  cast. 

The  other  Tuesday  film  is  a  Victor  comedy,  "Damaged 
Goodness,"  with  Ernie  Shields  in  the  leading  role. 

"Her  Daring  Caring  Ways,"  a  two-reel  L-Ko  comedy, 
with  Martha  Sterling  and  Fritzie  Ridgeway,  is  the  chief 
offering  for  Wednesday,  June  27.  Issue  No.  76  of  the 
Universal  Animated  Weekly  will  also  appear  the  same 
day. 

A  Big  U  two-reel  underworld  drama,  "The  Pointed 
Finger,"  will  be  issued  Thursday,  June  28.  This  is  a  story 
of  crime  with  George  Pearce  and  Gretchen  Lederer  in 
the  principal  roles.  The  same  day  a  Victor  comedy. 
"Her  City  Beau,"  will  appear,  with  M.  K.  Wilson  and 
Edith  Roberts  as  the  featured  players. 

A  two-reel  comedy-drama  is  offered  under  the  Victor 
brand  Friday,  June  29,  entitled  "Swede  Hearts,"  with  Neal 
Hart  and  Janet  Eastman  in  the  leading  roles.  Dick  La 
Reno  and  George  Berrill  have  important  roles  in  the 
production.  Issue  No.  25  of  the  Universal  Screen  Maga- 
zine is  the  other  Friday  film. 

Diversity  of  Matter  Near  Week's  End 

A  Bison  two-reel  Western  diama,  "Money  and  Mys- 
tery," with  Eileen  Sedgwick  and  Kingsley  Benedict,  is 
the  feature  for  Saturday,  June  30.  A  Joker  comedy,  "His 
Fatal  Beauty,"  with  William  Franey,  and  the  weekly 
issue  of  the  Universal  Current  Events  will  be  published 
this  day. 

An  Imp  drama,  "The  Double  Topped  Trunk,"  starring 
Allen  Holubar,  is  offered  Sunday,  July  1.  The  other  films 
for  Sunday  are  the  Powers  split  reel,  "Duke  Doolittle's 
Jungle  Fizzle,"  a  comedy  cartoon,  and  "In  the  Land  of 
Many  Temples,"  a  Dorsey  educational,  and  the  Big  U 
drama,  "Love's  Turmoil,"  featuring  Edna  Maison. 

During  the  week  the  first  episode  of  the  latest  Univer- 
sal serial,  "The  Gray  Ghost,"  will  be  issued.  This  new 
mystery  serial  which  is  a  film  adaptation  of  the  novel, 
"Loot,"  by  Arthur  Somers  Roche,  which  appeared  in  serial 
form  in  the  Saturday  Evening  Post,  was  produced  by 
Stuart  Paton,  the  noted  Universal  director,  and  the  prin- 
cipal roles  are  played  by  Priscilla  Dean,  Eddie  Polo, 
Emery  Johnson  and  Harry  Carter.  The  serial  will  run 
for  fifteen  consecutive  weeks. 


Montgomery,  La. — The  new  Empire  Theater  here  will 
be  completed  and  ready  for  business  June  25.  It  is  said 
to  be  one  of  the  most  pretentious  motion  picture  houses 
in  the  central  part  of  the  South. 


30 


EXHIBITORS  HERALD 


GAIL  KANE  IN  "THE  UPPER  CRUST," 

ADAPTED  FROM  A  "BEST  SELLER," 

LEADS  MUTUAL  PROGRAM  JUNE  25 


Star  Appears  as  Molly  O'Toole,  Whose  Love  for  Luxury 
and  Wealth  Leads  Her  to  Serious 
Indiscretions 


Gail  Kane  occupies  the  place  of  honor  on  the  Mutual 
schedule  for  June  25,  in  her  third  production  for  Mutual, 
"The  Upper  Crust."  This  photoplay  is  an  adaptation  of 
Charles  Sherman's  "best  seller"  of  the  same  title.  Miss 
Kane  appears  as  Molly  O'Toole,  a  girl  whose  love  of 
wealth,  luxury  and  position  leads  her  into  a  series  of  in- 
discretions which  go  to  make  up  a  story  replete  with 
dramatic  situations  and  clean,  wholesome  comedy. 

"The  Upper  Crust"  affords  an  opportunity  for  the  ex- 
hibitor to  co-operate  with  any  local  book  seller  with  a  big 
window  display  of  the  novel  and  stills  from  the  play,  also 
advertising  the  novel  in  the  theater  program  and  on  the 
screen.  The  name  of  Gail  should  be  featured,  for  this 
star  of  the  stage  and  screen  has  a  big  following. 

Twelfth  Chapter  of  Rail  Serial 

The  twelfth  chapter  of  the  serial,  "The  Railroad 
Raiders,"  entitled  "A  Fight  for  a  Franchise,"  is  scheduled 
for  June  25.  In  this  chapter  the  suspense  is  not  sustained 
through  "thrillers"  but  by  tense  situations  and  strong 
.dramatic  action.  Helen  Holmes  invades  the  house  of 
Desmond,  steals  the  contract  for  a  franchise  and  on  his 
typewriter  types  in  the  name  of  the  K.  &  W.  Railroad 
instead  of  the  Eastern  while  Wilson  stands  guard  to  see 
that  nobody  disturbs  her.  The  action  centers  around  the 
effort  to  get  this  changed  contract  signed  without  the 
deception  being  discovered. 

The  fifteenth  chapter  of  the  "Jimmie  Dale,  Alias  the 
Grey  Seal"  series,  "The  Tapped  Wires,"  is  scheduled  for 
June  29.  In  this  story  the  Grey  Seal  is  defeated  at  his 
own  game.  The  spy  of  the  pretender  manages  to  get 
the  better  of  Jimmie  Dale  and  secure  papers  which  he  is 
trying  to  obtain. 

The  Comedies  Scheduled 

"Discords  in  'A'  Flat"  is  the  La  Salle  comedy  for  June 
26.  Jean  Otto  is  featured  in  this  film  which  deals  with 
a  composer  competing  for  a  prize  of  $10,000  offered  for 
the  best  opera  score. 

The  Cub  comedy,  ready  June  28,  is  "Jerry's  Hopeless 
Tangle."  George  Ovey,  as  Jerry,  resents  father's  inter- 
ference with  his  love  making  and  so  puts  him  in  the  water 
barrel  to  the  roof,  where  father  is  forced  to  stay  while 
Jerry  and  daughter  make  love. 

"Mutual  Weekly"  No.  130  will  come  to  the  screen  on 
June  27.  "Mutual  Tours  Around  the  World,"  ready  June 
26,  show  Naples,  the  largest  city  of  Italy,  and  Buenos 
Aires,  the  capital  of  Argentine. 

"Reel  Life,"  scheduled  for  June  28,  is  made  up  of  five 
subjects — Marketing  Raw  Tobacco,  Launching  a  Life 
Boat,  The  Life  of  a  Bee,  As  They  Looked  in  the  Begin- 
ning, and  Butterfly  Jewelry. 


SANTSCHI  HAS  BIGGEST  FILM  ROLE 

IN  SELIG'S  "CITY  OF  PURPLE  DREAMS 


Tom  Santschi  has  the  best  role  of  his  career  as  star 
in  the  forthcoming  Selig  feature,  "The  City  of  Purple 
Dreams."  The  whole  plot  of  the  story  centers  about  him 
in  the  role  of  Daniel  Fitzhugh.  In  this  characterization 
Santschi  runs  the  gamut  of  human  experiences,  beginning 
as  a  down-and-out  derelict  recently  released  from  prison, 
through  the  various  stages  of  his  career  as  dishwasher, 
street  fakir,  confidence  man,  and  finally  his  rise  to  a  mil- 
lionaire speculator  in  wheat. 

Others  who  will  have  important  roles  in  the  produc- 
duction  arc  Bessie  Eyton,  Fritzi  Brunette,  Eugenie  Bes- 
serer  and  Frank  Clark. 


GEORGE  BEBAN  AND  HOUSE  PETERS 

STAR  IN  TWO  PALLAS  FEATURES  ON 

PARAMOUNT  PROGRAM  JUNE  18  WEEK 

Two  Pallas  productions,  "A  Roadside  Impresario," 
starring  George  Beban,  and  "The  Heir  of  the  Ages,"  with 
House  Peters,  will  be  issued  by  Paramount  the  week  of 
June  18.  That  same  week  Paramount  will  publish  the 
seventy-first  edition  of  the  Paramount-Bray  Pictographs, 
the  magazine-on-the-screen;  the  seventy-second  of  the 
series  of  weekly  trips  around  the  world,  conducted  by  Bur- 
ton Holmes,  showing  "Fruitful  Florida,"  and  a  Klever 
Komedy,  "Commuting,"  starring  Victor  Moore. 

Mr.  Beban  is  seen  in  "A  Roadside  Impresario,"  as  a 
roaming  Italian  with  a  trick  bear  performing  for  the  bene- 
fit of  the  children  in  wayside  towns.  Mr.  Beban,  himself, 
doing  the  tricks  the  bear  is  supposed  to  do.  How,  while 
trying  to  earn  money  enough  as  a  dishwasher  in  a  res- 
taurant to  get  Bruno,  the  bear,  out  of  jail,  where  he  has 
been  incarcerated  for  wrecking  an  apiary,  he  discovers 
a  blackmailing  plot  against  the  local  candidate  for  mayor, 
and  also  finds  his  daughter,  for  whom  he  has  been  search- 
ing for  sixteen  years.  This  is  brought  about  in  a  most 
unusual  and  appealing  manner. 

Mr.  Beban  is  surrounded  by  a  cast  including  Harrison 
Ford,  Fred  Huntley,  Adcle  Farrington  and  Julia  Faye. 

In  a  drama  of  brotherly  love,  "The  Heir  of  the  Ages," 
House  Peters  will  be  seen  as  a  primitive  man  in  the  days 
of  cave  life  and  shows  the  human  instincts  of  unselfish- 
ness and  love.  Later,  the  situations  which  confronted  him 
ages  ago  come  again  when  he  is  superintendent  of  a  mine 
in  a  small  western  town.  He  falls  in  love  with  an  ignorant 
little  mountain  girl,  only  to  lose  her  to  his  worthless 
brother  in  the  east,  and  then  nearly  loses  his  life  in  an 
effort  to  save  theirs.  How  he  finally  wins  the  object  of 
his  heart  is  brought  about  in  a  novel  manner. 

In  the  cast  supporting  House  Peters  are  Eugene  Pal- 
lette,  Nina  Byron,  Henry  Barrows  and  Adele  Farrington. 


PEOPLES  THEATER  IN  PORTLAND,  ORE., 

GETS  RECORD  CROWDS  WITH  FAIRBANKS 


Many  photographs  showing  crowded  lobbies  of  people 
seeking  admittance  have  been  published,  but  here  is  one 
from  a  different  angle,  telling  a  different  story. 


John   Stills,  Assistant   Manager  of   People's  Theater,   Portland,  Ore., 
Going  to  the  Bank  with  a  Day's  Receipts  from  Fairbanks' 
"In  Again — Out  Again"  (Artcraft) 

The  smiling  carrier  of  the  heavy  money-bag  in  the 
picture  is  Assistant  Manager  John  Stills  of  the  Peoples 
Theater,  Portland,  Ore.,  leaving  the  theater  for  the  bank 
with  one  day's  receipts  on  the  Fairbanks-Artcraft  picture 
"In  Again — Out  Again."  The  attendance  broke  all  rec- 
ords at  this  house. 


I  This  is  an  Open  Forum  i 
for  the  trade,  where  all  ! 
persons  in  the  industry —  S 
especially  exhibitors —  ! 
have  an  opportunity  to  IS 
register  .suggestions  or;s 
complaints.  Every  signed  : 
communication  will  re-  ! 
ceive  careful  attention.  : 


[To  the  Exhibitors  Herald]: 

As  president  of  the  Indiana  Motion  Picture  Exhibitors 
League,  I  kindly  ask  that  you  publish  the  following 
article  in  your  very  next  issue: 

Motion  picture  exhibitors  of  these  United  States  must 
be  up  and  doing  this  very  minute,  get  busy  when  you 
read  this  and  for  the  next  few  days  give  your  entire  efforts 
and  attention  to  the  Federal  tax  question. 

Do  you  realize  the  importance  and  dire  consequences 
of  prohibitive  tax?  I  wrote  and  asked  a  Canadian  exhib- 
itor to  give  me  the  results  of  how  a  tax  of  one  cent  on 
each  ticket  had  affected  the  exhibitors  in  that  country. 

Extracts  from  a  Long  Letter 

He  wrote:  "Our  tax  regulation  is  the  most  costly  in 
the  world  except  perhaps  the  Italian  government. 

"People  did  not  protest  in  time  and  now  it  is  too  late. 
We  pay  one  cent  on  each  ticket  and  this  obliged  us  to 
raise  the  admission  price  from  10  to  15  cents  and  now 
people  do  not  come:  they  have  not  the  money  to  come  so 
often,  and  business  has  fallen  off  one-third. 

"Some  motion  picture  managers,  and  as  picture  man- 
agers usually  do,  tried  to  put  each  other  out  of  business 
and  pay  the  extra  tax  themselves,  and  all  profits  were 
lost  and  they  were  in  the  hole. 

"Enclosed  you  will  find  a  sample  of  war  tax  ticket 
that  we  have  to  pay  and  since  paying  many  shows  have 
closed  up  and  are  going  out  of  business  because  it  costs 
hundreds  of  dollars  which  the  shows  cannot  raise.  Some 
fools  paid  the  tax  out  of  each  admission  and  lost  every- 
thing. 

"I  say  you  had  better  hold  together  and  protest  in 
time  or  else  you  will  suffer  commercial  death  and  the 
people  will  suffer  because  amusements  are  all  to  charge 
high  prices  and  only  the  large  houses  remain  in  business 
and  cheap  amusements  for  the  poor  and  middle  class 
people  will  end." 

These  are  facts  quoted  from  experience  and  not 
theories  and  need  no  further  explanation  except  to  briefly 
review  what  has  been  done  up  to  date. 

When  the  house  committee  proposed  a  tax  of  10  per 
cent  on  gross  receipts,  the  Indiana  organization  sent  a 
delegation  to  Washington  and  found  only  one  other  state 
taking  an  interest  in  the  tax  question.  Mr.  Varner.  Mr. 
Sams  and  Mr.  Wells  or  Xorth  Carolina,  the  same  gentle- 
men who  came  to  the  rescue  over  two  years  ago  on  behalf 
of  the  small  exhibitors. 

We  found  Mr.  Ochs  and  some  trade  papers  and  film 
manufacturers  saying  to  Congress  that  the  tax  of  10  per 
cent  was  all  right  on  the  exhibitor,  but  there  should  be  no 
tax  on  film.  As  usual,  gentlemen,  let  the  exhibitors  pay 
the  whole  burden  and  again  as  usual  most  exhibitors 
calmly  submitting  to  the  axe. 

North  Carolina  and  Indiana  have  been  working  dili- 
gently ever  since,  and  Mr.  Crandell  at  Washington,  an 
exhibitor  there,  was  splendid  help. 

Through  filing  briefs  and  seeing  our  representatives 
and  senators  we  have  been  able  to  show  and  prove  that  a 
tax  of  10  per  cent  or  of  1  cent  on  every  ticket,  which  is 
20  per  cent  on  a  5-cent  ticket,  would  put  most  of  us  out 
of  business.  Fortunately,  Xorth  Carolina  was  in  a  posi- 
tion to  be  of  great  service  and  Mr.  Varner,  who  has  now 
the  second  time  come  to  the  front  in  behalf  of  the  exhib- 
itor, deserves  a  great  vote  of  thanks  by  the  exhibitors 
of  the  United  States  for  his  work. 

But  our  work  is  not  finished.    We  need  the  co-opera- 


"Whatever  You  Want 

■  To  Know" — For  any  in- 
:  formation  you  may  re- 
•  quire  about  films,  theater 
5  accessories  or  any  motion 
S  picture  subject,  write 
!  this    department.  Your 

■  inquiries  will  be  an- 
S  swered  below,  or  by  let- 
s'ter  if  of  a  private  nature. 


tion  of  every  exhibitor  in  the  United  States  this  mighty 
minute. 

If  you  don't  say  anything.  Congress  is  liable  to  believe 
that  you  are  able  to  pay  the  tax. 

Here  is  the  status  at  this  writing:  The  senate  com- 
mittee report  no  tax  on  amusements  of  25  cents  and 
under  admission  tickets. 

Indiana  and  Xorth  Carolina  senators  and  representa- 
tives have  been  advised  fully  by  their  exhibitors  how 
drastic  this  bill  was  and  all  we  want  is  the  rest  of  the 
states  to  do  the  same.  Write  letters  to  your  senators  and 
congressman;  wire  them  or  talk  to  them  over  the  wire. 
But  if  you  want  to  get  somewhere,  go  down  to  Washing- 
ton and  see  them  in  person,  the  way  Xorth  Carolina  and 
Indiana  have  done,  and  won't  wait.  As  a  Canadian 
exhibitor  has  said:  "Go  before  it  is  too  late." 

F.  J.  REMBUSCH, 
President    of   the    Indiana    Motion    Picture  Exhibitors' 
League. 

Shelbyville,  Ind.  ' 

P.  S. — Exhibitors,  we  should  say  to  producers,  all  film 
men  and  everybody  not  an  exhibitor:  "Keep  your  hands 
off;  it  is  not  your  business  and  you  do  not  know  what  an 
exhibitor  can  pay  in  the  way  of  tax." 

*      *  * 
[To  the  Exhibitors  Herald]: 

Gentlemen:  Can  you  refer  us  to  a  concern  that  sells 
ventilators  for  roofs  of  motion  picture  theaters? 

We  desire  to  install  something  besides  electric  fans, 
in  the  way  of  something  like  a  skylight  proposition  so 
that  the  front  doors  need  not  be  kept  open,  with  a 
resulting  free  show  to  a  certain  class  that  is  looking  for 
something  for  nothing. 

WAIT  BROTHERS. 

By  J.  Paul  Wait. 

Sturgis,  Mich. 

Reply. — The  Ilg  Electric  Ventilating  Company,  154 
Whiting  street,  Chicago,  or  the  Batterman-Truitt  Com- 
pany, 18-20  Kinzie  street,  Chicago,  111:,  can,  no  doubt, 
furnish  you  with  what  you  desire. 

RAGING  FOREST  FIRE  IN  LUMBER 

REGION    IS    FILMED    FOR  NEWEST 

KATHLYN  WILLIAMS-W.  REID  PLAY 


"Big  Timber,"  an  adaptation  by  Gardner  Hunting  of 
Bertrand  Sinclair's  famous  story,  has  as  its  co-stars  Kath- 
lyn  Williams  and  Wallace  Reid.  It  is  a  Morosco-Para- 
mount  picture,  staged  under  the  direction  of  William  H. 
Taylor,  witli  John  Burton.  Alfred  Paget,  Joe  King  and 
Helen  Bray  in  the  supporting  cast. 

In  order  to  get  the  settings  for  this  production,  which, 
as  the  name  suggests,  is  a  story  of  the  California  lumber 
district,  the  entire  company  traveled  from  Los  Angeles  to 
Fort  Bragg,  in  the  heart  of  the  lumber  district. 

The  felling  of  big  trees  and  scenes  on  the  timber 
chutes  form  interesting  parts  of  the  action  of  the  story. 
By  dint  of  careful  watchfulness  the  players  were  able  to 
film  a  forest  fire  raging  in  the  big  timber.  It  is  forbidden 
by  law  to  start  such  a  fire,  and  the  company  was  forced 
to  bide  its  time  until  a  fire  was  discovered  and  reported 
by  the  rangers. 


Duluth,  Minn. — Mertens  &  Hoff,  proprietors  of  the 
Orpheum  Theater  at  Ironton,  have  leased  the  Empress 
Theater  here  and  will  start  operating  it  about  July  1. 


32 


EXHIBITORS  HERALD 


MISSES  DALTON  AND  BARRISCALE 

STAR  IN  TRIANGLE  FILMS  FOR  JULY  1 


Dorothy  Dalton  and  Bessie  Barriscale  are  the  stars  of 
the  Triangle  plays  to  be  published  July  1. 

"The  Flame  of  the  Yukon"  is  the  title  of  the  drama 
in  which  Dorothy  Dalton  will  make  her  ninth  -stellar 
appearance. 

Bessie  Barriscale  will  be  seen  in  "Hater  of  Men,"  a 
comedy  from  the  pen  of  C.  Gardner  Sullivan. 

The  scene  of  Dorothy  Dalton's  vehicle  is  Alaska  dur- 
ing the  early  days  of  the  gold  rush.  "The  Flame"  was  a 
well  known  character  in  the  country  between  Nome  and 
Dawson.  She  is  the  ruling  spirit  of  "The  Midas  Cafe," 
where  she  lures  the  nuggets  from  her  victims  one  day 
only  to  stake  the  unlucky  to  a  new  start  when  her  sym- 
pathies were  touched.  Melbourne  MacDowell,  a  stage 
player,  takes  the  part  of  the  proprietor  of  the  cafe  in 
which  "The  Flame"  dances,  while  Kenneth  Harlan  appears 
as  the  hero  opposite  Miss  Dalton.  A  tribe  of  twenty 
Esquimaux  lend  realism  to  the  production,  together  with 
several  malamute  dog  teams. 

As  the  leading  figure  of  "Hater  of  Men,"  Bessie  Bar- 
riscale takes  the  part  of  Janice  Salsbury,  a  special  news- 
paper writer.  She  is  engaged  to  a  reporter,  Billy  Wil- 
liams, but  becomes  convinced  that  marriage  is  only  an- 
other name  for  slavery.  She  breaks  off  relations  with 
Williams.  Phillips  Hartley,  known  as  the  drawing  room 
philosopher,  is  also  a  member  of  the  group  in  which 
Janice  moves.  He  loves  Janice,  but  silently  waits  for  the 
time  when  she  will  forget  her  mistaken  ideas  and  turn  to 
him  for  comfort.  Miss  Barriscale  is  supported  by  Charles 
K.  French  and  Jack  Gilbert. 


FRIEDER  FILM  CORP.  OF  CHICAGO 

WILL  MAKE  LONG  LIST  OF  FEATURES; 

GETS  RIGHTS  TO  WELL  KNOWN  TALES 


The  Frieder  Film  Corporation  of  Chicago,  which  now 
is  marketing  its  first  big  state  right  feature,  "A  Bit  o' 
Heaven,"  founded  on  Kate  Douglas  Wiggin's  celebrated 
story,  "The  Birds'  Christmas  Carol,"  announces  that  a 
long  list  of  copyrighted  novels  soon  will  be  filmed  at  the 
Lankershim,  Cal.,  studio. 

This,  it  is  understood,  is  due  to  the  success  with  which 
its  first  feature  is  meeting  throughout  the  country.  Con- 
tracts have  been  signed  with  three  different  eastern  pub- 
lishing houses,  calling  for  film  rights  to  a  number  of 
widely  known  stories,  similar  to  "The  Birds'  Christmas 
Carol."  Activities  now  are  under  way  in  the  Lankershim 
studio,  looking  toward  the  completion  of  the  first  of  the 
new  stories. 


FAIRBANKS  ENTERS  SIXTH  MONTH 

AS  PRODUCER  OF  ARTCRAFT  FILMS 


With  two  Artcraft  plays  already  completed,  and  about 
to  start  on  his  third,  Douglas  Fairbanks  is  celebrating 
his  sixth  month  as  producer.  It  was  immediately  after 
the  first  of  the  year  that  he  completed  negotiations  with 
Walter  E.  Green,  president  of  Artcraft  Pictures  Corpora- 
tion, to  distribute  his  five-reel  pictures  made  under  the 
direction  of  John  Emerson;  from  scenarios  by  Anita  Loos. 
His  business  organization  is  headed  by  John  Fairbanks, 
who  resigned  as  vice  president  of  the  Morey  Mercantile 
Company  in  Denver  to  look  after  his  brother's  interests. 
The  bookkeeping  department  is  in  the  capable  hands  of 
Florence  E.  Gribbon,  who  until  recently  was  identified 
with  the  Triangle  Film  Corporation.  Director  John  Emer- 
san  has  Joseph  Henaberry  and  James  Hogan  for  assis- 
tants, while  Anita  Loos  is  assisted  by  Ruth  Allen. 
Mathilde  Kanes  is  secretary  to  Douglas  Fairbanks,  with 
Bennie  Zeidman  as  publicity  representative. 


"WHO  SHALL  TAKE  MY  LIFE?"  GIVEN 

A  PRIVATE  SHOWING  BY  SELIG  TO 

ANTI-CAPITAL  PUNISHMENT  SOCIETY 


A  private  presentation  of  "Who  Shall  Take  My  Life?" 
the  Selig  feature  film,  soon  to  be  published,  was  given  to 
the  members  of  the  Chicago  branch  of  the  Anti-Capital 
Punishment  Society  of  America.  The  showing  took  plaoj 
Friday  evening,  June  15,  in  the  Selig  projection  room. 
Maurice  Bennett  Kovnat,  the  National  Secretary  of  the 
Anti-Capital  Punishment  Society  of  America,  was  in 
charge. 

Miss  Maibelle  Heikes  Justice,  author  of  the  drama, 
and  who  was  given  permission  to  spend  some  time  in  the 
Death  House  at  Sing  Sing  prison  to  gather  material  for 
her  drama,  was  present. 

Before  the  drama  was  screened,  Mr.  Kovnat  delivered 
a  short  address  in  which  he  thanked  William  N.  Selig 
for  his  courtesy  in  permitting  the  members  of  the  society 
to  view  the  film.  He  complimented  Mr.  Selig  for  the  pro- 
duction of  such  a  drama  which,  he  said,  carried  convinc- 
ingly and  logically  the  Anti-Capital  punishment  propa- 
ganda. The  showing  was  entirely  in  charge  of  the  Na- 
tional Secretary  of  the  Anti-Capital  Punishment  Society 
and  only  members  were  present.  Following  the  showing 
the  verses,  "I  Want  to  Sit  by  the  Side  of  the  Road," 
were  recited.  There  was  special  music  during  the  eve- 
ning. 

Among  the  prominent  members  of  the  Chicago  branch 
of  the  Anti-Capital  Punishment  Society  of  America  can 
be  mentioned,  former  Governor  Dunne,  Bishop  Fallows, 
Raymond  Robins,  Clarence  Darrow,  Judge  Robert  Mc- 
Murdy,  former  Senator  Billings  and  others.  A  number 
of  the  above  named  dignitaries  were  present  at  the  show- 
ing. 

"Who  Shall  Take  My  Life?"  is  said  to  be  a  gripping- 
drama  presenting  arguments  against  capital  punishment 
in  the  form  of  a  strong  story  in  which  an  innocent  man 
convicted  on  circumstantial  evidence  meets  death.  Colin 
Campbell  directed  the  production,  which  features  Thomas 
Santschi  and  others. 


12,000  PERSONS  FLOOD  CLUNE'S 

THEATER,  LOS  ANGELES,  TO  SEE 

FIRST  RUN  OF  FAIRBANKS  FILM 


According  to  William  H.  Clune,  owner  of  Clune's 
Auditorium,  Douglas  Fairbanks,  in  his  initial  Artcraft 
film,  "In  Again,  Out  Again,"  played  to  more  than  12,000 
persons  the  first  day  of  its  showing  in  Los  Angeles. 

Mr.  Clune  had  originally  intended  to  exhibit  "In  Again, 
Out  Again"  at  his  Broadway  theater,  which  seats  about 
1,800  persons,  but  due  to  contemplated  big  business  he 
decided  to  open  the  Fairbanks  film  at  his  large  Audito- 
rium Theater,  which  has  a  3,500  seating  capacity.  He  is 
running  the  picture  on  schedule  time,  four  performances  a 
day,  in  addition  to  a  one-reel  news  film  and  an  elaborate 
musical  program. 

Mr.  Clune  in  an  interview  said  that  the  crowds  which 
attended  on  the  first  day  of  "In  Again,  Out  Again"  re- 
minded him  of  "The  Birth  of  a  Nation"  premiere  in 
Los  Angeles. 

Clune  intends  continuing  the  showing  of  "In  Again, 
Out  Again"  for  two  weeks,  and  then  the  same  print  will 
be  transferred  for  a  run  to  his  respective  theaters  in 
Pasadena  and  Santa  Ana. 

As  a  courtesy  to  Mr.  Clune,  who  is  a  close  friend  of 
Douglas  Fairbanks,  the  latter  appeared  at  the  second 
performance  on  opening  night,  and  after  two  minutes  of 
enthusiastic  applause  the  Artcraft  star  entertained  the 
audience  with  some  of  the  interesting  trials  and  tribula- 
tions he  experienced  during  the  staging  of  "In  Again, 
Out  Again." 


EXHIBITORS  HERALD 


33 


THE  FILM  STOCK  MARKET 

By  Paul  H.  Davis  &  Company 
Chicago 


Bid  Asked 

American  Film  Company    65  70 

Lincoln  Film  Corporation,  Pfd   90  100 

Lone  Star  Corporation,  Pfd   98  100 

Lone  Star  Corporation,  Com   27'A  30 

Mutual  Film  Corporation,  Com   16  18 

Mutual  Film  Corporation,  Pfd   22  25 

New  York  Motion  Picture  Corporation   53  60 

North  American  Corporation.  Com   25 

States  Film  Corporation,  Com   25 

Thanhouser  Film  Corporation   ^  1J4 

Triangle  Film  Corporation  _   If4  2J4 

W  orld  Film  Corporation   % 

The  large  over-subscription  of  the  Liberty  Loan  has 
caused  more  confidence  in  the  present  financial  situation 
and  stocks  and  bonds,  both  listed  and  unlisted,  are  becom- 
ing more  active.  As  soon  as  the  government  has  defi- 
nitely arranged  the  taxation  program,  and  manufacturers 
and  retailers  know  just  where  the)-  stand,  there  is  sure  to 
be  a  better  sentiment,  and  all  experts  predict  great  indus- 
trial activities.  Motion  picture  companies  should  share 
in  this  prosperity,  and  we  believe  higher  prices  will  be 
seen  for  all  good  issues. 

On  the  15th  of  June,  Lone  Star  Corporation  retired  25 
per  cent  of  the  outstanding  preferred  stock  at  110.  All 
resulting  fractions  were  taken  up  in  full  and  the  accrued 
dividend  paid  on  the  preferred  up  to  the  date  of  retiring. 

New  York  Motion  Picture  stock  has  been  somewhat 
stronger  than  last  week's,  sales  being  reported  as  high  as 
56;  52  is  being  freely  bid  with  not  much  stock  offered. 

Triangle  and  World  Film  remain  practically  unchanged 
with  few  sales  reported. 

.  Quotations  June  19,  1917. 


This  department  will  furnish  on  request,  such 
statistics  as  are  available  concerning  the  above  or 
other  motion  picture  stocks,  providing  such  request 
does  not  call  for  an  expression  of  opinion  concern- 
ing the  policy  of  the  companies  or  the  future  prices 
of  the  stocks. 


J.  B.  SARDY  &  CO. 

Film  Stocks        Bonds  Investments 
131  South  La  Salle  Street 

Telephone  Majestic  7640         ::  Chicago,  Illinois 


WHARTONS,  INC.,  ARE  MAKING  FILM 

FOR  ROCHESTER,  N.  Y.,  RED  CROSS 


ITHACA,  N.  Y.— The  Whartons,  Inc.,  is  busily  en- 
gaged making  what  will  form  the  concern's  contribution 
to  the  Red  Cross  fund — a  film  to  be  exhibited  in  all 
theaters  in  this  district  in  the  campaign  of  Rochester  to 
raise  $1,000,000  during  Red  Cross  week,  beginning  June  25. 

The  film  will  show  two  sides  of  war — the  horrors  of  it 
without  the  aid  of  the  Red  Cross,  and  the  benefits  which 
the  organization  can  give  if  properly  supplied  with  the 
necessities  for  treating  the  sick  and  wounded.  Leopold 
D.  Wharton,  with  John  Holbrook,  head  of  the  photo- 
graphic department.  Levi  Bacon,  camera  man,  Marshall 
Francisco,  head  of  the  developing  department,  and  Le 
Roy  Baker,  chief  of  the  mechanical  department,  now  are 
in  Rochester  personally  directing  the  making  of  the  pic- 
ture. 


THIS  WEEK  AT  DOWNTOWN 
CHICAGO  THEATERS 


ALCAZAR — Metro,  "The  Haunted  Pajamas."  with  Harold  Lock- 
wood;  Mutual,  "The  Immigrant,"  with  Charlie  Chaplin;  Triangle, 
"The  Clodhopper,"  with  Charles  Ray ;  Fox,  "Some  Boy,"  with  George 
Walsh;  Triangle,  "Paws  of  the  Bear,"  with  William  Desmond;  World. 
"The  Price  of  Pride,"  with  Carlyle  B4ackwell ;  Metro,  "The  Greatest 
Power,"  with  Ethel  Barrymore ;  Paramount,  "The  Jaguar's  Claws," 
with  Sessue  Hayakawa. 


BAXDBOX — Sunshine  Film  Corporation,  "S.  O.  S.,"  with  Richard 
Travers. 


BIJOTJ  DREAM— Selznick,  "The  Silent  Master,"  with  Robert 
Warwick. 


BOSTON — Mutual,  "The  Immigrant."  with  Charlie  Chaplin;  Fox, 
"Some  Boy,"  with  George  Walsh;  World,  "The  Price  of  Pride,"  with 
Carlyle  Blackwell ;  Metro,  "The  Greater  Power,"  with  Ethel  Barry- 
more  ;  Paramount,  "The  Jaguar's  Claws."  with  Sessue  Hayakawa ; 
Fox,  "The  Innocent  Sinner,"  with  Mariam  Cooper. 


CASTLE — Vitagraph,  "The   Maelstrom,"  with  Earle  Williams. 


COLOXIAL — First  National  Exhibitors'  Circuit.  "On  Trial,"  with 
Sidney  Ainsworth. 


LA  SALLE — Arrow  Film  Corporation.  "The  Deemster,"  with 
Derwent   Hall  Caine. 


ORPIIEl'M — World,  "The  Divorce  Game."  with  Alice  Brady; 
Mutual.  "A  Bit  of  Kindling,"  with  Jackie  Saunders;  World,  "The 
Price  of  Pride."  with  Carlyle  blackwell ;  Vitagraph,  "The  Soul  Master," 
with  Earle  Williams ;  Metro,  "The  Greatest  Power,"  with  Ethel  Barry- 
more  ;  Fox,  "The  Slave,"  with  Valeska  Suratt. 


PLAYHOUSE  —  Bluebird.  "A  Keutuckv  Cinderella,"  with  Ruth 
Clifford. 


ROSE — Paramount,  "The  Inner  Shrine."  with  Margaret  Illington ; 
Mutual,  "The  Immigrant."  with  Charlie  Chaplin. 


STUDEBAKER — Williamson  Bros..  "The  Submarine  Eye,"  with 
Barbara  Tennant. 


ZIEGFELD— "The  Littlest  Rebel,"  with  E.  K.  Lincoln. 


"THE  RANGE  BOSS"  IS  NEXT  ESSANAY 

WESTERN  FEATURE.  WHICH  STARS 

JACK  GARDNER  OF  STAGE  NOTE 


"The  Range  Boss"  will  be  the  second  of  Essanay's 
series  of  Westerns. 

This  series,  which  starts  with  the  publication  of  "Land 
of  Long  Shadows"  on  June  18,  presents  a  new  and  novel 
screen  interpretation  of  red-blooded  life  in  the  wilds  of 
the  West.  It  features  Jack  Gardner,  the  musical  comedy 
star,  who  made  his  first  appearance  in  motion  pictures 
last  month  in  Essanay's  "The  Night  Workers." 

"The  Range  Boss"  has  to  do  with  the  mishaps  of  a 
man  from  New  England  in  'the  far  West.  There  is  in- 
cluded in  this  party  a  beautiful  girl  with  ideas  of  her 
own,  her  very  proper  chaperon  and  a  suitor  for  her  hand, 
the  latter  dressed  in  his  Eastern  tailor's  notion  of  what 
should  be  worn  in  the  West. 

The  girl  has  just  inherited  a  ranch  and  is  endeavoring 
to  establish  herself  at  its  head.  She  runs  afoul  of  a 
vicious  plot  by  former  employees  on  the  estate  to  seize 
it,  in  which  her  erstwhile  suitor  becomes  involved.  At  a 
moment  when  all  seems  lost,  and  the  girl  finds  even  her 
life  and  honor  threatened  by  the  conspiracies,  the  cowboy- 
hero  enters  the  play  to  rescue  her. 

The  manuscript  was  written  by  W.  S.  Van  Dyke,  who 
also  is  producing  the  picture.  Mr.  Gardner  is  an  expert 
horseman  and  is  provided  with  an  open  field  to  perform 
some  stirring  feats.  Miss  Ruth  King  and  the  same  com- 
pany which  appeared  with  the  star  in  "Land  of  Long 
Shadows"  also  will  appear  in  this  production. 

"The  Range  Boss"  will  have  a  screen  time  of  approxi- 
mately sixty-five  minutes. 


34 


EXHIBITORS  HERALD 


M.  H.  HOFFMAN  BUYS  "BAR  SINISTER"  RIGHTS 

FOR  NEW  YORK  STATE  FROM  FRANK  HALL 


M.  H.  Hoffman  of  the  M.  H.  Hoff- 
man, Inc.,  New  York  City,  has  pur- 
chased the  New  York  state  rights  to 
the  "Bar  Sinister."  The  rights  were 
purchased  from  Frank  Hall.  The  pro- 
duction now  is  being  published 
through  the  first  of  the  Foursquare 
exchanges,  recently  opened  on  the 
seventh  floor  of  the  Godfrey  Building. 

The  "Bar  Sinister,"  with  "Madam 
Sherry,"  the  "Sin  Woman"  and 
"Should  She  Obey?"  will  form  the 
nucleus  of  the  exchange  product  to  be 
distributed  under  the  supervision  of 
H.  Gainsburg,  who  now  is  installed  at 


With  a  story  by  Anthony  P.  Kelly 
and  accompanied  by  many  of  the 
same  players  who  appeared  in  "The 
Barrier"  and  "The  Bar  Sinister,"  Ed- 
gar Lewis  left  Broadway  a  few  days 
ago  and  now  is  making  the  first 
scenes  of  his  next  special  production 
in  Ticonderoga,  in  New  York  State. 

Before  beginning  the  actual  work 
of  the  picture  Mr.  Lewis  spent  sev- 
eral weeks  working  upon  the  script 
and  selecting  the  cast  and  locations. 
At  the  same  time  his  first  success 
under  his  own  management,  "The  Bar 
Sinister,"  was  enjoying  an  extended 
run  at  the  Broadway  Theater  and  his 
time  was  divided  between  the  launch- 
ing of  "The  Bar  Sinister"  in  conjunc- 
tion with  Frank  Hall,  who  controls 
the  world  rights,  and  preliminary 
work  on  his  next  production.  He  was 
also  forced    to    allow    time  for  the 


the  head  of  the  New  York  Foursquare 
exchange. 

In  addition  to  booking  all  New 
York  state  for  "Madam  Sherry,"  M. 
H.  Hoffman,  Inc.,  is  selling  state 
rights  on  this  big  new  picture.  An 
unusual  and  significant  fact  to  be  re- 
membered about  "Madam  Sherry"  is 
that  the  noted  music  score,  which  is 
known  the  world  over,  is  included 
with  the  film. 

Good  paper  and  other  advertising 
material  is  being  prepared,  it  is  said, 
by  the  executive  office  of  the  com- 
pany. 


building  of  a  village  street  called  for 
by  his  new  script. 

No  title  has  been  announced  for  the 
picture  and  no  hint  is  being  given  of 
the  subject. 


OUR  PLATFORM 

"There  is  but  one  course  to 
take  if  the  exhibitors'  organiza- 
tion is  ever  to  attain  its  right- 
ful place  in  the  industry:  there 
must  be  a  thorough  house- 
cleaning  of  men  and  methods 
and  the  old  parasitical  system 
of  making  the  league  a  poach- 
ing ground  for  a  few  selfish 
individuals  must  be  forever 
abandoned." 

—From   HERALD   editorial,   May  19, 
1917. 


JACK  HAAG  WILL  QUIT 

CHICAGO  BANDBOX  HOUSE 
AFTER  NOTABLE  SUCCESS 


Made    Theater    Noted  Throughout 
U.  S.  and  Built  One  of  Best  Pay- 
ing Trades  in  "Loop"  District 

Jack  Haag,  who  for  the  past  ten 
months  has  managed  the  Bandbox 
Theater  on  Madison  street,  Chicago, 
will  sever  connections  with  the 
widely  known  film  house,  he  an- 
nounces, and  now  is  considering  other 
business  offers  which  have  been 
made. 


JACK  HAAG 

Mr.  Haag  has  made  a  big  success 
of  the  Bandbox  Theater,  which  now 
is  known  in  important  centers  from 
coast  to  coast.  Through  persistent 
effort  Mr.  Haag  has  built  up  business, 
until  the  theater  is  one  of  the  best 
paying  in  the  Chicago  "loop"  district. 
The  departing  manager  was  one  of 
the  first  theater  managers  in  the 
"loop"  to  see  the  advantage  of  select- 
ing pictures  in  the  open  market,  and 
for  some  length  of  time  has  been  run- 
ning features  in  the  Bandbox  for  one, 
two  and  occasionally  three  weeks. 

"Women  Only"  shows  of  semi- 
educational  nature,  such  as  "The  Un- 
born" and  other  films,  in  the  past 
have  been  successfully  exploited. 
During  the  run  of  "The  Unborn,"  Mr. 
Haag  placed  the  attraction  before  the 
public  in  such  a  unique  manner  that 
during  its  run  every  afternoon  and 
evening  a  great  waiting  line,  which  ex- 
tended more  than  a  block  from  the 
box  office,  kept  the  traffic  police  busy. 

As  an  officer  of  the  Reel  Fellows' 
Club,  Mr.  Haag  has  been  a  big  factor 
in  making  the  organization  a  success. 
At  present  he  is  working  out  plans 
for  the  club  to.  entertain  delegates 
to  the  Motion  Picture  Convention  to 
be  held  in  Chicago  from  July  14  to  22. 


EDGAR  LEWIS  STARTS  WORK  ON  NEW  FILM  IN 

NEW  YORK  HILLS;  STORY  BY  ANTHONY  P.  KELLY 


GENERAL 


"Would  You  Believe  It?"— June  23 
(two-reel  Essanay  Black  Cat  drama, 
with  Ernest  Maupain). — In  order  to 
point  out  to  his  fiancee  his  exceeding 
good  looks,  Henry  Neville  introduces 
Eleanor  to  David  Lee,  who  is  exceed- 
ingly homely.  Soon  Eleanor's  affec- 
tion for  Henry  wavers,  and  she  be- 
gins to  find  goodness  in  David.  Henry 
must  have  $10,000  in  the  bank  before 
he  can  marry  Eleanor.  He  borrows 
that  sum  from  David,  but  Eleanor  has 
learned  of  the  plot,  and  refuses  Henry 
to  marry  David. 

"Casey  the  Fireman" — June  25  (one- 
reel  Ray  comedy,  with  Johnny  and 
Emma  Ray). — Goldie  Myne  goes  to 
New  York.  She  has  been  instructed 
by  her  father  to  look  up  Fireman 
Casey,  who  had  once  saved  her  life 
when  a  child.  By  mistake  Goldie 
entertains  Casey,  the  humble  fireman 
of  the  apartment  in  which  she  lives. 
When  she  realizes  her  mistake,  she 
has  him  thrown  out.  But  when  fire 
starts  and  Casey  saves  her  life,  she 
learns  that  he  is  the  right  Casey,  and 
so  he  becomes  her  chief  in  life. 

"A  Corner  in  Smiths" — June  30 
(two-reel  Essanay  Black  Cat  comedy- 
drama,  with  Hazel  Daly). — Smith  be- 
ing such  a  common  name,  J.  Smith, 
the  millionaire,  offers  a  large  sum  of 
money  to  all  bachelors  who  will  not 
marry,  and  to  all  spinsters  who  will 
wed  and  change  their  name.  Edward 
S.  Jones  being  out  of  funds,  decides 
to  become  a  Smith  and  accept  the 
millionaire's  money.  The  old  man 
becomes  fond  of  the  young  man  and 
makes  him  his  secretary.  But  when 
Edward  falls  in  love  with  Smith's 
daughter,  he  confesses  that  he  is  not 
a  Smith  and  all  ends  happily. 


MUTUAL 


"The  Masked  Heart"— July  2  (five- 
reel  American  drama,  with  William 
Russell).  —  Philip  Greycourt  meets 
Helene  Villiers,  the  second  wife  of 
John  Villiers,  at  a  mask  ball  and  be- 
comes infatuated  with  her.  Helene 
will  not  remove  her  mask  and  Philip 
does  not  know  who  she  is.  Later 
he  is  invited  to  the  Villiers  home  and 
meets  Helene  there.  Catherine,  the 
stepdaughter  of  Helene,  falls  in  love 
with  Philip,  but  he  loves  Helene.  Dur- 
ing the  absence  of  her  husband  Hel- 
ene invites  Philip  into  her  sitting 
room  and  he  embraces  her.  The 
shadow  on  the  curtain  is   seen  by 


Villiers  and  he  angrily  comes  into  the 
room,  demanding  to  know  who  the 
other  party  is.  But  Philip  has  made 
his  escape  and  gets  into  Catherine's 
room.  When  he  is  found  by  Villiers 
he  promises  to  marry  Catherine  next 
day.  Catherine  loves  her  husband  and 
she  is  happy,  but  Philip  still  thinks 
of  Helene.  Helene,  jealous  of 
Catherine,  tells  her  of  Philip's  love 
for  her,  and  Catherine  leaves.  But 
Philip  has  come  to  love  his  wife  and 
casts  Helene  off  forever. 

"The  Girl  in  the  Frame" — July  3 
(one-reel  La  Salle  comedy,  with  Jean 
Otto). — When  wifie  sees  a  picture  of 
a  girl  in  tights  substituted  in  the  frame 
wherein  her  own  picture  had  been, 
she  leaves  her  husband.  She  goes 
to  live  with  a  girl  friend,  who,  for 
mysterious  reasons,  is  masquerading 
in  men's  clothes.  Hubby  has  detect- 
ives search  for  his  wife  and  they 
find  her  in  the  arms  of  a  handsome 
young  man.  Hubby  sues  for  divorce 
and  in  the  courtroom  all  mysteries 
are  unraveled. 

"Jerry's  Gentle  Nursing" — July  5 
(one-reel  Cub  comedy,  with  George 
Ovey). — Jerry  overhears  two  thieves 
planning  to  rob  a  wealthy  man.  He 
also  learns  that  they  will  carry  empty 
revolvers.  With  this  knowledge,  he 
braves  the  thugs  and  drives  them 
away.  The  man  who  is  the  victim 
gives  Jerry  a  position  as  his  nurse, 
since  he  is  a  gouty  invalid.  However, 
what  Jerry  does  to  the  invalid  and 
his  wheel  chair  loses  him  his  posi- 
tion. 

"The  Victory" — July  6  (two-reel,  No. 
16,  "Jimmie  Dale,"  with  E.  K.  Lin- 
coln).— Jimmie  learns  that  the  Tocsin 
is  Marie  La  Salle.  Marie  sends  Jim- 
mie to  the  La  Salle  mansion  to  get 
papers  incriminating  the  "Woman  in 
Black"  and  the  "Pretender."  At  the 
mansion  he  is  met  by  these  criminals 
and  a  fight  ensues.  However,  Jim- 
mie is  successful.  After  everything 
has  been  cleared  up,  Jimmie  and 
Marie  are  married. 


UNIVERSAL 


"The  Bank  Mystery" — June  25  (two- 
reels,  No.  1,  "The  Gray  Ghost,"  with 
Harry  Carter,  Priscilla  *  Dean  and 
Emory  Johnson). — "The  Gray  Ghost" 
is  a  mysterious  robber  and  his  or- 
ganization is  so  complete  that  no  one 
ever  escapes  him.  He  has  in  his  pow- 
er, the  young  son  of  Banker  Olmstead. 
Olmstead  is  shot  in  his  own  bank,  and 


his  son  is  accused  of  the  murder.  "The 
Gray  Ghost"  is  also  planning  to  get 
Wade  Hildrcth,  a  young  Englishman, 
who  is  en  route  to  America  to  take 
back  to  London  a  necklace  valued  at 
two  million  dollars,  into  his  power. 

"The  War  Bridegroom" — June  25 
(one-reel  Nestor  comedy,  with  Eddie 
Lyons  and  Lee  Moran). — The  night 
before  Eddie  and  Edith  are  to  be 
married  Eddie  and  the  boys  are  ar- 
rested and  are  sentenced  to  digging 
ditches  for  sixty  days.  They  send 
word  to  Edith  tha  tthey  have  been 
called  to  the  front.  When  released, 
they  purchase  second  hand  uniforms 
and  are  received  as  heroes.  In  the 
midst  of  it  all  the  sheriff  returns  with 
the  information  that  they  still  have 
two  days  before  the  expiration  of 
their  time. 

"The  Golden  Bullet"— June  26 
(three-reel  Gold  Seal  western  drama, 
with  Harry  Carey). — Dick  and  Red 
rob  Jack  and  Dad  of  their  nuggets. 
Jack  goes  to  town  to  get  aid  to  cap- 
ture Dick.  Dick  and  Jack  meet  and 
Jack  forces  Dick  to  return  the  nug- 
gets. He  returns  them  all  but  one, 
which  he  has  given  to  Mattie,  the 
sheriff's  daughter.  Jack  gives  Dick 
a  certain  time  in  which  to  secure  the 
missing  nugget.  Dick  takes  Mattie's 
nuggets  and  leaves  evidence  which 
will  incriminate  Jack.  Jack  is  pur- 
sued by  cowboys  and  only  the  ar- 
rival of  the  sheriff  saves  him.  Dick 
is  captured  as  the  real  robber  and 
Jack  is  exonerated. 

"Damaged  Goodness"  —  June  26 
(one-reel  Victor  comedy,  with  O.  C. 
Jackson). — Hubby  intercepts  a  note 
which  Wifie  has  written  to  a  bachelor 
in  which  she  says  that  she  will  dope 
Hubby's  coffee.  Hubby  pretends  to 
be  doped  and  Wifie  steals  his  wallet 
and  she  and  the  bachelor  depart.  The 
machine  breaks  down.  Hubby  comes 
along  and  offers  the  bachelor  a  large 
wallet  if  he  will  take  Wifie  too.  But 
the  bachelor  refuses.  After  a  fight 
in  which  Hubby  loses  he  is  forced 
to  take  Wifie. 

"Her  Daring,  Caring  Ways"— June 
27  (one-reel  L-Ko  comedy,  with  Merta 
Sterling).— Chili  Ted  and  Con  Carne 
have  threatened  to  get  Lucille,  the 
owner  of  a  ranch,  into  their  power. 
The  cowboys  have  sworn  to  protect 
Lucille,  and  when  the  ruffians  attack 
her,  they  are  driven  away.  The  ruf- 
fians return  and  demand  Lucille  or  the 
mortgage.     It  is  only  through  the 


36  EXHIBITORS  HERALD 


efforts  of  Mcrt  and  Al  that  Lucille  is 
saved  and  the  ruffians  brought  to  jus- 
tice. 

"The  Pointed  Finger" — June  28 
(two-reel  Big  0  underworld  drama, 
with  Grctchen  Lederer). — After  Arm- 
strong is  released  from  prison,  he 
finds  it  difficult  to  secure  employment, 
because  of  his  past.  However,  Mrs. 
Allison  becomes  friends  with  Mrs. 
Armstrong  and  through  Mr.  Allison, 
Armstrong  finally  secures  a  position. 
He  is  gradually  advanced.  One  day 
the  president  discovers  that  swindling 
is  going  on  in  his  concern  and  evi- 
dence seems  to  point  to  Armstrong 
as  the  culprit.  Through  the  offices 
of  a  wide  awake  office  boy,  the  presi- 
dent learns  that  Armstrong's  name 
has  been  forged,  and  that  Allison  is 
really  guilty.  Allison  is  taken  into 
custody  and  Armstrong  is  given  Al- 
lison's position. 

"Her  City  Beau" — June  28  (one-reel 
Victor  comedy-drama,  with  Edith 
Roberts).— Jack  is  Mary's  ideal  be- 
cause he  resembles  the  men  she  has 
seen  in  clothes  advertisements  in 
magazines.  At  a  dance  at  the  hotel 
Jack  laughs  at  the  way  Mary  is 
dressed  and  dances  with  all  the  styl- 
ishly clad  women.  Mary  later  con- 
fides to  Jed,  the  hired  man,  that  she 
is  through  with  city  people. 

"Swede  Hearts" — June  29  (two-reel 
Victor  comedy-drama,  with  Xeal 
Hart). — Ole  Olsen  loves  Frieda  Xils- 
sen,  but  because  of  a  quarrel  between 
their  fathers,  they  are  not  allowed 
to  see  each  other.  Ole  goes  to  Ameri- 
ca. Frieda's  father  sends  Frieda  to 
America  to  marry  Gustaf  Frese. 
Gustaf  is  a  swindler  and  decides  that 
Frieda  will  be  a  valuable  accomplice. 
Ole's  father  dies  and  he  receives  a 
large  sum  of  money.  He  purchases 
the  building  in  which  Gustaf  has  fit- 
ted up  an  apartment  for  Frieda.  In 
this  way  Ole  is  able  to  prevent 
Frieda's  marrying  Gustaf. 

"His  Fatal  Beauty"— June  30  (one- 
reel  Joker  comedy,  with  Milburn 
Moranti). — Pcrsilla  holds  a  mortgage 
on  Milt's  hotel,  but  is  willing  to  can- 
cel it  if  Milt's  son  will  marry  her. 
Eddie,  the  son,  refuses  and  goes  to  the 
city,  where  he  secures  employment 
in  a  bank.  Robbers  break  into  the 
bank,  but  Eddie  is  successful  in  driv- 
ing them  away  and  saves  the  gold. 
For  this  he  is  given  a  large  reward 
as  well  as  the  banker's  daughter.  Ed- 
die returns  to  his  home  and  pays  off 
the  mortgage. 

"Money  and  Mystery" — June  30 
(two-reel  Bison  western  drama,  with 
Eileen  Sedgwick). — When  Mary  be- 
comes of  age.  she  decides  to  go  to 


the  mine  which  she  and  her  maiden 
aunts  own,  and  for  which  her  father  is 

bookkeeper.  She  arrives  to  find  her 
father  helpless,  caused  by  too  much 
whiskey.  Through  her  influence,  he 
becomes  a  different  man.  He  drs-' 
covers  that  his  books  do  not  balance 
and  suspects  Jcssen,  the  foreman.  Jes- 
sen  and  Dawes,  his  assistant,  endeav- 
or to  fasten  the  guilt  on  Dempster. 
Jesscn  and  Dempster  fight,  and  when 
the  sheriff  arrives,  Dawes  confesses 
to  the  crime  in  which  he  assisted 
Jesscn. 

"Love's  Turmoil" — July  1  (one-reel 
Big  U  drama,  with  Edna  Maison). — 
John  Daly  has  been  let  out  of  the 
position  of  foreman  of  the  Smith  mine 
because  of  his  bad  habits.  Robert 
Blake  is  the  new  foreman,  and  John 
is  jealous  of  Blake.  When  the  pay 
roll  does  not  arrive,  John  tells  the 
men  to  go  and  demand  their  money. 
When  they  do  not  receive  !t  they  en- 
deavor to  wreck  the  mine.  They  are 
prevented  by  the  sheriff.  Smith  has 
the  pay  roll  but  cannot  cross  the  river 
because  the  bridge  is  down.  His 
daughter,  Dorothy,  goes  to  the  river's 
edge,  Smith  throws  the  pay  roll  across 
the  stream,  and  Dorothy  catches  it. 
The  men  are  paid  off  and  John  is  ar- 
rested for  causing  disorder. 

"The  Double-topped  Trunk"— July 
1  (one-reel  Imp  drama,  with  Allen 
Holubar). — Carey  Crane  discovers  a 
trunk  in  the  customs  house  which  is 
full  of  gems.  Swithers  orders  Carey 
to  deliver  the  trunk  to  a  certain  ad- 
dress. This  Carey  does,  but  he  has 
told  the  police  what  he  is  about  to 
do.  Swithers  suspects  Carey  and 
holds   him   at   bay   with   a  revolver. 


Carey  knocks  the  gun  out  of  Swith- 
ers' hand  and  calls  the  police.  Thiera, 
the  girl  who  smuggled  the  gems,  is 
captured  as  well  as  Swithers  and  his 

gang. 


ART  DRAMAS 


"The  Road  Between" — June  25  (five- 
reel  Erbograph  drama,  with  Marian 
Swayne). — Polly's  father,  a  scientist, 
sells  one  of  his  inventions  and  sud- 
denly becomes  wealthy.  Through  the 
persuasion  of  Sarah,  the  mother,  they 
move  to  the  city  and  become  connect- 
ed with  a  band  of  social  crooks,  who 
pretend  to  be  important  persons. 
Sarah  endeavors  to  persuade  Polly  to 
marry  one  of  them,  but  Polly  loves 
Dave,  a  boy  from  her  home  town.  The 
crooks  urge  Polly's  father  to  sell  his 
mine,  and  as  he  is  about  to  close  the 
deal,  they  receive  a  wire  from  Dave, 
saying  that  there  is  a  coal  bed  on 
the  farm.  When  the  crooks  learn 
that  they  have  been  defeated,  they 
confess  their  deception.  Sarah, 
ashamed,  is  willing  to  return  to  the 
country,  where  happiness  comes  to 
Polly  and  Dave. 


PATHE 


"When  Baby  Forgot" — June  24 
(five-reel  Lasslida  drama,  with  Marie 
Osborne).— Mr.  Watson  devotes  too 
much  time  to  business,  and  when  he 
learns  that  George  Melvin  has  been 
paying  attention  to  his  wife,  he  di- 
vorces her  and  secures  custody  of 
little  Marie.  Marie  becomes  suddenly 
ill.  and  the  doctor  informs  the  but- 
ler that  unless  she  can  finish  the 
little  prayer,  which  her  mother  has 
taught  her  by  nightfall,  all  will  be 
over.    The  butler  disobeys  his  mas- 


EXHIBITORS  HERALD 


37 


[er's  commands,  and  brings  the  moth- 
er to  the  little  girl's  side.  The  mother 
starts  and  Marie  finishes  the  prayer. 
When  Mr.  Watson  returns  the  little 
Igirl  pleads  that  he  allow  her  mother 
to  remain,  and  he  consents. 


WORLD 


"The  Golden  Lotus"  —  (five-reel 
Brady-International  drama,  with  Re- 
gina  Badet). — Leah  operates  a  gam- 
bling house  and  lures  men  to  their  fate. 
Carrell.  frequenter  of  her  gambling 
house,  loves  her,  and  because  she  will 
not  marry  him,  he  shoots  himself. 
Later  she  meets  Reginald  Ramsaye, 
a  novelist,  and  the  two  become  in- 
fatuated. But  when  Ramsaye  learns 
her  true  nature,  he  leaves  her  and 
goes  on  an  exploration  trip.  She 
finally  marries  a  marquis  and  when 
the  son  returns,  she  learns  that  she 
has  married  the  father  of  the  man  she 
loves.  She  tells  Ramsaye  that  she 
still  loves  him  and  begs  him  to  marry 
her.  but  he  has  met  another  girl  and 
will  have  nothing  more  to  do  with 
Leah.  The  realization  of  how  mat- 
ters stand,  forces  Leah  to  shoot  her- 
self. 


TRIANGLE 


'Madcap  Madge" — June  24  (five- 
reel  Ince  comedy-drama,  with  Olive 
Thomas). — Mrs.  Flower  is  anxious  to 
marry  off  her  daughter,  Julia,  who 
after  six  strenuous  seasons,  still  is 
single.  Mrs.  Flower  learns  that  the 
Earl  of  Larlsdale  will  winter  at  Palm 
Beach  and  so  Julia  and  Mrs.  Flower 
journey  to  the  beach  in  an  endeavor 
to  win  the  title.  Madge,  the  younger 
daughter,  who  still  is  at  school,  has 
been  left  there.  She  does  not  like  the 
idea,  and  through  her  madcap  pranks, 
gets  expelled.  She.  too,  journeys 
down  to  Palm  Beach,  where  she 
shocks  the  fashionable  colony  and 
sends  her  mother  into  a  hvsteria. 


0171?  PLATFORM 

"There  is  but  one  course  to 
take  if  the  exhibitors'  organiza- 
tion is  ever  to  attain  its  right- 
ful place  in  the  industry:  there 
must  be  a  thorough  house- 
cleaning  of  men  and  methods 
and  the  old  parasitical  system 
of  making  the  league  a  poach- 
ing ground  for  a  few  selfish 
individuals  must  be  forever 
abandoned." 

—From  HERALD  editorial,  May  19, 
1917. 


Calgary,  Aha. — D.  G.  Walkley, 
president  of  the  Film  Exchange  Man- 
agers' Association  of  Alberta,  has  an- 
nounced that  the  association  will  fight 
the  proposed  Daylight  Saving  Bill  in 
this  territory  and  has  enlisted  the  aid 
of  exchange  associations  of  Canada 
for  a  Dominion-wide  campaign  of  pro- 
test against  the  measure. 

The  :  ssociation  points  out  that  this 
system  not  only  shortens  the  dark 
hours  of  the  evening,  which  tends  to 
keep  patrons  away  from  shows,  but 
also  confuses  the  time  table  for  ship- 
ping the  films,  and  quite  often  holds 
up  the  show. 


Halifax,  X.  S. — Business  in  Halifax 
keeps  up  as  good  as  usual  and  the 
raise  in  prices  does  not  seem  to  affect 
exhibitors,  other  than  to  prove  of 
benefit.  In  some  cases  the  theaters 
have  noticed  a  tendency  for  the  mat- 
inees to  increase  and  the  evening 
shows  to  drop  off  in  attendance,  ow- 
ing to  the  fact  that  the  extra  price 
of  admission  is  not  charged  in  the 
afternoon. 


opening  an  office  under  the  manage- 
ment of  Xorman  McArthur,  who  has 
been  in  the  past  number  of  years 
manager  of  the  general  office  here. 
Mr.  Braden,  who  has  aided  Mr.  Mc- 
Arthur for  some  considerable  time, 
will  step  up  to  take  charge  of  the 
General  Film  office.  It  is  also  re- 
ported that  the  Globe  Film  Company 
will  open  offices  in  St.  John.  Mr. 
Fenton  of  Montreal  has  applied  for 
a  license  for  the  Triangle  Films  in 
this  territory.  These  films  are  going 
to  be  used  in  the  Imperial  Theater, 
St.  John,  and  Walter  H.  Golding, 
manager  of  the  Imperial,  will  be  rep- 
resentative here  as  far  as  the  Imperial 
Theater  is  concerned. 


Toronto,  Ont. — A  new  film  concern 
has  been  incorporated  here  with  the 
capital  of  $75,000  under  the  name  of 
Atlas  Films  of  Canada.  The  concern 
will  handle  industrial  films  and  make 
comedies.  The  first  comedy  has  been 
completed.    It  is  a  two-reel  subject. 


Toronto,  Ont. — The  Canadian  Na- 
tional Features  of  Trenton  has  com- 
pleted two  pictures,  it  has  been  an- 
nounced. These  may  be  held  over 
until  the  fall  before  being  published. 
William  Cranston,  president,  is 
well  known  through  his  work  in  ar- 
ranging for  the  presentation  of  "The 
Birth  of  a  Nation"  and  "Intolerance" 
throughout  Canada  for  A".  S.  Court- 


St.  John,  X.  B.  —  A  number  of 
changes  are  being  made  in  the  film 
exchanges  in  this  city.    The  Metro  is 


Vancouver,  B.  C. — P.  X.  Doyle, 
formerly  of  the  Regal  Film  Company, 
Limited,  of  Montreal  office,  has  suc- 
ceeded M.  J.  Meagher  as  manager  of 
the  General  Film  Company,  Vancou- 
ver. Mr.  Meashcr's  future  plans  have 
not  been  announced,  although  it  is 
understood  lie  is  planning  to  go  cast. 


38 


EXHIBITORS  HERALD 


By  "MAC" 


Leave,  it  to  Ike  Van  Ronkel,  man- 
ager of  the  Bluebird  exchange,  to  aid 
his  exhibitor  friends  "slip  it  across." 
He  has  just  completed  a  plan  where- 
by all  Bluebird  photoplays  being 
shown  at  the  Playhouse  Theater  will 
entitle  all  registered  citizen  soldiers 
to  free  admission,  if  accompanied  by 
a  paid  admission — in  other  words,  two 
for  one. 

E.  A.  "Bill"  Hamburg,  the  frame 
authority,  is  becoming  a  regular 
•  knight  of  the  grip."  He  has  been 
hitting  it  up  through  Michigan,  as 
far  north  as  Grand  Rapids,  and  is 
coming  home  after  visiting  Detroit. 

H.  G.  Miller  and  "Willie"  Hersh- 
berg,  former  auto  owners,  whose  cars 
were  stolen,  have  another  pal  with 
whom  to  grieve.  The  big  Hudson 
"Six"  left  the  care  of  the  modest  F. 
J.  Flaherty,  having  come  under  the 
guiding  hands  of  some  one  a  total 
stranger  to  Frank,  although  the  Po- 
lice Department  is  striving  to  effect 
an  introduction. 


N.  William  Aronson,  former  head 
waiter  of  the  College  Inn,  is  surely 
"gettin'  there"  in  filmdom.  He  now 
is  personal  representative  for  F.  X. 
Bushman,  H.  B.  Walthall  and  Mitch- 
ell Lewis. 

Freddie  McMillan  now  is  flashing 
a  commuter  ticket  to  Duluth,  Minn. 
It's  a  whole  lot  cheaper,  says  Mc. 
If  he  were  not  in  the  film  game,  he'd 
make  a  name  for  himself  in  Wall 
street. 

One  of  the  "whys"  the  local  film 
trade  is  curious  about!  Why  always 
to  New  York  alone?  Roderick  Ross 
is  a  right  good  sort  of  chap  and  may 
be  able  to  bring  contentment  to  our 
troubled  minds. 

The  boys  in  the  Consumers  Build- 
ing are  contemplating  holding  an  in- 
dignation meeting  to  see  if  that  Mai- 
lers Building  telegraph  office  can 
be  removed  to  220  South  State  street 
with  "Big  Ed"  Olson  on  the  job. 
Apropos,  E.  O.  looks  sad  and  lonely 
over  there  on  Wabash  avenue. 


Karl  Laemmle,  president  of  Uni- 
versal, spent  three  days  in  Chicago 
this  week.  The  Big  U  chief,  who  has 
been  visiting  the  coast  studios,  is 
headed  for  New  York. 


NEW  THEATERS 


Chicago. — Edward  Browoesky,  111  West 
Washington  street,  will  erect  a  theater  at  2534 
South  Crawford  avenue,  to  cost  $250,000. 


San  Antonio,  Tex. — Alexander  Joske  will 
erect  a  motion  picture  theater  and  office  build- 
ing at  a  cost  of  $20,000  at  West  Commerce 
and  Santa  Rosa  avenues. 


Carlinville,  111. — H.  C.  Daley,  manager  of 
the  Carlinville  opera  house,  will  build  a  new 
motion  picture  theater  in  West  Main  street, 
on  the  site  of  the  Airdome.  Ray  Lancaster 
has  been  taken  into  partnership  with  Mr. 
Daley. 


Los  Angeles,  Cal. — Shirley  C.  Ward  will 
erect  a  motion  picture  theater  at  640  South 
Grand  avenue. 


Dayton,  Ohio. — Ground  has  been  broken 
for  the  new  $250,000  motion  picture  theater 
at  Main  and  Second  streets,  to  seat  2,500. 


Cleveland,  Ohio. — A  permit  has  been  issued 
to  George  Ticka  for  a  new  $12,000  motion 
picture  theater  to  be  erected  at  105-08  Union 
avenue. 


NEW  CORPORATIONS 


New  York. — The  Carey  Art  Studios  has 
been  formed  to  manufacture  cartoons  and 
motion  pictures,  with  a  capital  of  $500.  John 
Carey,  Harry  Harrison  and  Julius  Franklin 
are  directors. 


Philadelphia. — The  S.  &  M.  Film  Company, 
capitalized  at  $10,000,  will  manufacture  mo- 
tion picture  films  here.  F.  R.  Hansell,  J.  V. 
Pimm  and  S.  C.  Seymour  are  the  incorpora- 
tors. 


Columbus,  Ohio. — The  Consolidated  Film 
Service  Company  has  been  incorporated  by 
S.  A.  Lustig,  with  a  capital  of  $10,000. 


New  York. — The  Craftsmen  Film  Labora- 
tories has  been  formed  and  will  conduct  a 
motion  picture  and  general  photographic  sup- 
ply business.  The  concern  is  capitalized  at 
$50,000.  Charles  J.  Hirliman,  Jr.,  Joseph  H. 
San  and  Leonard  Abrahams  are  the  incorpo- 
rators. 


Port  Washington,  N.  Y. — The  Port  Wash- 
ington Theater  Company  has  taken  out  a 
charter  to  manufacture  motion  pictures.  The 
company  is  capitalized  at  $3,000.  Edward  C. 
Sperry,  T.  C.  Richards  and  John  F.  Couts 
are  directors. 


New  York. — The  Lathrap  Films,  Inc.,  has 
inocrporated  to  manufacture  motion  pictures. 
The  concern  is  capitalized  at  $10,000.  F.  H. 
I.athrop,  H.  A.  Rosenberg  and  H.  Taft'er  are 
the  incorporators. 


Indianapolis,  Ind. — Samuel  Simons,  Newel 
W.  Ward,  George  D.  Stein,  H.  W.  Bullock, 
L.  J.  Bremmer  and  William  Stafford  have 
organized  the  Circle  Cinema  Corporation  to 
produce  films.  The  company  is  capitalized  at 
$5,000. 

New  York — The  Raf  Film  Laboratories, 
Inc.,  has  been  granted  a  charter  to  make  mo- 
tion pictures.  The  company  is  capitalized  at 
$80,000.  The  directors  are  B.  P.  Rideing, 
W.  J.  Auchterlonie  and  A.  P.  Furman. 


CHICAGO  GIRL 

FILM  INSPECTORS 
OUT  ON  STRIKE 


Attempt  to  Form  Union  Cul- 
minates in  Walk-Out; 
Demand  $17.50 


An  attempt  which  is  being  made  to  I 
organize  a  union  among  the  girls  em- 1 
ployed  as  film  inspectors  by  the  vari-  J 
ous  exchanges  in  Chicago  culminated 
in  a  strike  last  Friday,  when  about 
thirty-five    girls    walked    out.     The  I 
trouble,  it  is  said,  started  when  sev-l 
eral  girls  in  the  Consumers  Building 
left  their  work  at  the  instigation  of" 
the  union  organizers  when  an  increase 
in  wages  was  refused.    Girls  in  other 
exchanges   followed    the    move,  but 
many  returned  to  work  on  Monday. 

L.  A.  Roselle,  manager  of  the 
World  Film  Corporation,  Chicago 
branch,  said  that  he  was  paying  his 
girls  from  $12  to  $14  a  week,  which 
is  the  average  wages  paid  girls  in  the 
Chicago  exchanges,  and  a  figure  much 
higher  than  is  being  paid  elsewhere. 
The  girls  demanded  $17.50  a  week,  it 
is  stated. 

W.  H.  Jenner,  manager  of  the  K-E- 
S-E  branch,  stated  that  the  exchange 
employed  eight  inspectors,  but  that 
none  had  quit.  None  of  the  girls  em- 
ployed at  the  Universal  exchange  in 
the  Consumers  Building  were  absent 
Monday. 

A  meeting  of  the  exchange  man- 
agers was  held  in  the  Bluebird  Ex- 
change offices  Saturday  morning  and 
it  is  understood  a  proposition  will  be 
made  to  the  girls  still  out  on  strike. 
In  case  they  refuse  to  return  to  work 
others  will  be  employed  to  take  their 
places. 

No  trouble  is  expected  from  the 
operators  or  shipping  clerks,  it  is  an- 
nounced. 


Montreal,  Que. — Mr.  Greguire  of 
the  Casino  Theater,  Sherbrooke,  was 
a  visitor  in  Montreal  this  week. 


Toronto,  Ont. — Mr.  Mitchell,  for- 
merly assistant  manager  of  the  Strand 
Theater,  Toronto,  now  is  treasurer  of 
the  Regent  Theater  here. 


Toronto,  Ont. — Pathe  announces 
that  James  A.  Davidson  of  Chicago, 
formerly  with  Super-Features  Pic- 
tures, has  broken  relationship  with 
this  firm  and  will  be  connected  with 
Pathe  in  Canada  to  assist  his  brother. 


Attend  the  Chicago  Convention 
— make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


CALENDAR  OF  FEATURE  RELEASES 


ARTCRAFT  PICTURES 

Apr.    1 — ''Broadway  Jones,"  five  reels,  with  George  Cohan. 
Apr.  15 — "In  Again — Out  Again,"  five  reels,  with  Douglas  Fairbanks. 
May — -"A  Romance  of  the  Redwoods,"  five  reels,  with  Mary  Pickford. 
une — "Wild  and  Woolly,"  five  reels,  with  Douglas  Fairbanks. 

ART  DRAMAS,  INC. 

May  17 — Apollo,  "The  Mystic  Hour,"  five  reels. 
May  24 — Van  Dyke,  "Song  of  Sixpence,"  five  reels. 
May  31 — U.  S.,  "House  of  Cards,"  five  reels. 
June  11 — Van  Dyke,  "A  Mute  Appeal,"  five  reels. 
June  18 — Apollo,  "The  Golden  God,"  five  reels. 
June  25 — Erbograph,  "The   Road  Between,"  five  reels. 
July    2 — U.  S.,  "The  Peddler,"  five  reels. 
July    9 — Van  Dyke,  "Miss  Deception,"  five  reels. 

BLUEBIRD  PHOTOPLAYS 

'The  Clock,"  five  reels,  with  Franklin  Farnum  and  Agnes 
Vernon. 

'Little  Miss  Nobody,"  five  reels,  with  Violet  Mersereau. 
'Treason,"    five    reels,    with    Allen    Holubar    and  Joseph 
Girrard. 

'The  Flashlight  Girl,"  five  reels,  with  Dorothy  Phillips. 
'Southern  Justice,"  five   reels,  with  Myrtle  Gonzalez  and 

George  Hernandez. 
'Bringing  Father  Home,"  five  reels,  with  Franklyn  Farnum. 
'A  Doll's  House,"  five  reels,  with  Dorothy  Phillips. 
'A  Little  Orphan,"  five  reels,  with  Ella  Hall. 
'A  Kentucky   Cinderella,"   with   Ruth  Clifford   and  Rupert 
Julian. 

Fires  of  Rebellion,"  five  reels,  with  Dorothy  Phillips. 


Apr. 

May 
May 

May 

May 

June 
June 
June 
June 


July  2- 


30—' 
7—' 


21—' 

28—' 


11—' 
18—' 
25—' 


BUTTERFLY  PHOTOPLAYS 

May  21 — "Like   Wildfire,"   five   reels,    with   Herbert   Rawlinson  and 
Neva  Gerber. 

May  28 — "Money  Madness,"  five  reels,  with  Mary  MacLaren. 
June  4 — "The  Circus  of  Life,"  five  reels,  with  Zoe  Rae. 
June  18— "The  Fire  of  Youth,"  five  reels,  with  Jack  MulhaU. 


FOX  FILM  CORPORATION 

'A  Small  Town  Girl,"  five  reels,  with  June  Caprice. 
'The  Book  Agent,"  five  reels,  with  George  Walsh. 
'Heart  and  Soul,"  five  reels,  with  Theda  Bara. 
'The  Final  Payment,"  five  reels,  with  Nance  O'Neil. 
'The  Silent  Lie,"  five  reels,  with  R.  A.  Walsh. 
'The  Slave,"  five  reels,  with  Valeska  Suratt. 
'The  Broadway  Sport,"  five  reels,  with  Stuart  Holmes. 
'Wrath  of  Love,"  five  reels,  with  Virginia  Pearson. 
"Some  Boy,"  five  reels,  with  George  Walsh. 
'When  a  Man  Sees  Red,"  five  reels,  with  William  Farnum. 
The  Siren,"  five  reels,  with  Valeska  Suratt. 


May  7 — ' 
May  14 — 1 
May  21—' 
May  21—' 
May  28—' 
June  3 — ' 
June  10 — ' 
June  17 — 
June  24 — 
July  1 
July  1 

FOX  FILM  COMEDIES 
Apr.  16 — "The  Film  Spoilers,"  two  reels,  with  Charles  Conklin. 
Apr.  23 — "His  Love  Fight,"  two  reels,  with  Hank  Mann. 
Apr.  30 — "An  Aerial  Joy  Ride,"  two  reels,  with  Ray  Griffith. 
May    7 — "His  Smashing  Career,"  two  reels,  with  Billie  Ritchie. 
May  14 — "A  Roman  Cowboy,"  two  reels,  with  Tom  Mix. 
May  21 — "His  Bomb  Policy,"  two  reels,  with  Charles  Conklin. 
May  28 — "Suds  of  Love,"  two  reels,  with  Hank  Mann. 

KLEINE-EDISON-SELIG-ESSANAY 

Apr.  30 — Selig,  "The  Danger  Trail,"  five  reels,  with  H.  B.  Warner 

and  Violet  Heming. 
May    7 — Essanay,  "The  Saint's  Adventure,"  five  reels,  with  Henry  B. 

Walthal  and  Mary  Charleson. 
May  14 — Selig,  "The  Lad  and  the  Lion,"  five  reels,  with  Vivian  Reed 

and  George  Fawcett. 
May  21 — Essanay,    "Night    Workers,"    five    reels,    with  Marguerite 

Clayton. 

May  28 — Edison,  "The  Telltale  Step,"  five  reels,  with  Shirlev  Mason. 
June  4 — Selig,  "The  Mystery  of  No.  47,"  five  reels,  with  Ralph  Herz. 
June  11— Essanay,  "Filling  His  Own  Shoes,"  five  reels,  with  Bryant 
Washburn. 

June  18 — Essanay,  "Land  of  Long   Shadows,"  five  reels,  with  Jack 
Gardner. 

June  25 — Edison,  "The  Ghost  of  Old  Morro,"  five  reels,  with  Mabel 

Trunnelle  and  Robert  Conness. 
July    2— Essanay,  "The  Man  Who  Was  Afraid,"  five  reels,  with  Bryant 

Washburn. 

July    9 — Selig,    "Little   Orphan   Annie,"    five    reels,    with   Violet  De 
Biccari. 

.  METRO  PICTURE  CORPORATION 

Apr.  23 — Columbia,  "God's  Law  and  Man's,"  Society  D.,  five  reels, 
with  Viola  Dana. 

Apr.  30 — Rolfe,  "The  Millionaire's  Double,"  five  reels,  with  Lionel 
Barrymore. 

April  30 — Columbia,  "The  Call  of  Her  People,"  seven  reels,  with  Ethel 
Barrymore. 

May    7 — Rolfe.  "Sowers  and  Reapers,"  five  reels,  with  Emmy  Wehlen. 
May  14 — Popular,  "The  Soul  of  a  Magdalen,"  five  reels,  with  Mme. 
Petrova. 

May  21 — Rolfe,  "The  Beautiful  Lie,"  five  reels,  with  Frances  Nelson. 
May  28 — Rolfe,   "The   Duchess   of   Doubt,"    five   reels,   with  Emmy 
Wehlen. 

June  4 — Columbia,  "Lady  Barnacle,"  five  reels,  with  Viola  Dana. 


June  11 — Yorke,  "The  Haunted  Pajamas,"  five  reels,  with  Harold 
Lockwood. 

June  18 — "The  Greatest  Power,"  five  reels,  with  Ethel  Barrymore. 
June  25 — "Aladdin's  Other  Lamp,"  five  reels,  with  Viola  Dana. 
July    2 — "The  Trail  of  the  Shadow,"  five  reels,  with  Emmy  Wehlen. 
July    9 — "Peggy,    the    Will    o'    the    Wisp,"    five    reels,    with  Mabel 
Taliaferro. 

MUTUAL  STAR  FEATURES 

Apr.  30 — American,  "Whose  Wife?"  five  reels,  with  Gail  Kane. 
May    7 — Powell,  "Hedda  Gabler,"  five  reeis,  with  Nance  O'Neii. 
May    7 — American,  "The  Frame-Up,"  five  reels,  with  William  Russell. 
May  14 — American,   "Annie-for-Spite,"   five   reels,  with  Mary  Miles 
Minter. 

May  21 — Powell,  "The  Mirror,"   five   reels,   with  Marjorie  Rambeau. 
May   21 — Horkheimer,     "The    Checkmate,"    five    reels,     with  Jackie 
Saunders. 

May  28 — American,  "The  Serpent's  Tooth,"  five  reels,  with  Gail  Kane. 
June  4 — American,  "Reputation,"  five  reels,  with  Edna  Goodrich. 
June  4 — American,    "Shackles    of    Truth,"    five    reels,   with  William 
Russell. 

June  11 — American,  "Periwinkle,"  five  reels,  with  Mary  Miles  Minter. 
June  18 — -Powell,  "The  Dazzling  Miss  Davison,"  five  reels,  with  Mar- 
jorie Rambeau. 

June  18 — Horkheimer,  "A  Bit  of  Kindling,"  five  reels,  with  Jackie 
Saunders. 

June  25 — American,  "The  Upper  Crust,"  five  reels,  with  Gail  Kane. 
July    2 — American.   "The    Masked    Heart,"   five   reels,   with  William 
Russell. 

July  9 — Powell,  "Mary  Moreland,"  five  reels,  with  Marjorie  Ram- 
beau. 

PARAMOUNT  PICTURES  CORPORATION 

Apr.  9— Lasky,  "The  Cost  of  Hatred,"  five  reels,  with  Kathlyn  Wil- 
liams and  Theodore  Roberts. 

Apr.  12 — Lasky,  "Tides  of  Barnegat,"  five  reels,  with  Blanche  Sweet. 

Apr.  16 — Famous  Players,  "Sleeping  Fires,"  five  reels,  with  Pauline 
Frederick. 

Apr.  19 — Pallas,  "The  Lonesome  Chap,"  C.-D.,  five  reels,  with  House 

Peters  and  Louise  Huff. 
Apr.  23 — Famous  Players,  "The  Valentine  Girl,"  C.-D.,  five  reels,  with 

Marguerite  Clark. 

Apr.  26 — Lasky,  "The  Girl  at  Home,"  five  reels,  with  Vivian  Martin 

and  Jack  Pickford. 
Apr.  30 — Famous  Players,  "Hearts  Desire,"  five  reels,  with  Marie  Doro. 
May    3 — Lasky,  "Sacrifice,"  five  reels,  with  Margaret  Illington. 
May    7 — Lasky,  "The  Primrose  King,"  five  reels,  with  Mae  Murray. 
May  10 — Lasky,  "The  Silent  Partner,"  five  reels,  with  Blanche  Sweet 

and  Thomas  Meighan. 
May  14 — Morosco,  "The  Marcellini  Millions,"  five  reels,  with  George 

Beban. 

May  17 — Morosco,  "The  Highway  of  Hope,"  five  reels,  with  Kathlyn 

Williams  and  House  Peters. 
May  21 — Famous  Players,  "Her  Better  Self,"  five  reels,  with  Pauline 

Frederick. 

May  28 — Lasky,  "Freckles,"  five  reels,  with  Louise  Huff  and  Jack 
Pickford. 

May  31 — Lasky,  "Unconquered,"  five  reels,  with  Fannie  Ward. 

June  4 — Morosco,  "The  World  Apart,"  five  reels,  with  Wallace  Reid 

and  Myrtle  Stedman. 
June    7 — Morosco,  "Giving  Becky  a  Chance,"  five  reels,  with  Vivian 

Martin. 

June  11 — Lasky,  "The  Jaguar's  Claw,"  five  reels,  with  Sessue  Haya- 
kawa. 

June  11 — Lasky,  "The  Inner  Shrine,"  five  reels,  with  Margaret 
Illington. 

June  18 — Pallas,  "A  Roadside  Impresario."  five  reels,  with  George 
Beban. 

June  21 — Pallas,  "Heir  of  the  Ages,"  five  reels,  with  House  Peters. 
June  25 — Lasky,   "Her   Strange   Wedding,"   five   reels,   with  Fannie 
Ward. 

June  28 — Famous  Players,  "The  Little  Boy  Scout,"  five  reels,  with 
Ann  Pennington. 

July  2 — Famous  Players,  "At  First  Sight,"  five  reels,  with  Mae 
Murray. 

July    5 — Morosco,  "Big  Timber,"  five  reels,  with  Kathlyn  Williams 

and  Wallace  Reid. 
July    9 — Famous   Players,  "The  Love  That  Lives,"  five  reels,  with 

Pauline  Frederick. 

PARAMOUNT  COMEDIES 

Mar.    5 — Black  Diamond,  "Speed." 

Mar.  12 — Klever,  "Fliwering." 

Mar.  19 — Black  Diamond,  "The  Magic  Vest." 

Mar.  26 — Klever,  "Rough  and  Ready  Reeei''  " 

Apr.    2 — Black  Diamond,  "Getting  the  Evidence." 

Apr.    9 — Klever,  "His  Military  Figure." 

Apr.  16 — Black  Diamond,  "The  Wishbone." 

Apr.  23 — Klever,  "Ballads  and  Bologna." 

Apr.  30 — Black  Diamond,  "Her  Iron  Will." 

May    7 — Klever,  "Invited  Out." 

May  14 — Black  Diamond,  "The  Window  Dresser's  Dream." 

May  21 — Klever,  "Moving." 

June  4 — Black  Diamond,  "Bungalowing." 

PARAMOUNT  TRAVELOG 

Apr.  9 — "East  of  Suez." 
Apr.  16— "In  Old  India." 
Apr.  23 — Among  the  Holy  Hindus. 


47&956A 


40 


EXHIBITORS  HERALD 


Apr.  30 — Curious  Colombo. 

May    7 — Colorful  Ceylon. 

May  14 — With  the  Kandy  Elephants. 

May  21 — Batavia — the  Javanese  Capital. 

May  28 — A  Journey  Through  Java. 

June    4 — Surabaya — The  Busy  Burg  of  Java, 
une  11 — Bread-Lines  in  Orient  and  Occident." 
June  18 — Fruitful  Florida. 
June  25 — Palm  Beach  and  Miami. 
July    2 — How  California  Harvests  Wheat. 
July    9 — In  the  High  Sierras. 

PATHE  EXCHANGE,  INC. 

Apr.  15 — Thanhouser,  "When  Love  Was  Blind,"  five  reels,  with  Flo- 
rence La  Badie  and  Helen  Badgley. 

Apr.  22 — Astra,  "The  Hunting  of  the  Hawk,"  D.,  five  reels,  with  Wil- 
liam Courtenay  and  Marguerite  Snow. 

Apr.  29 — Balboa,  "Sunshine  and  Gold,"  five  reels,  with  Marie  Osborne. 

May  6 — Thanhouser,  "Hinton's  Double,"  five  reels,  with  Frederick 
Warde. 

May  13 — Astra,  "The  Recoil,"  five  reels,  with  William  Courtenay. 
May  20 — Thanhouser,  "The  Candy   Girl,"     five  reels,     with  Gladys 
Hulette. 

May  27 — Astra,  "The  Iron  Heart,"  five  reels,  with  Edwin  Arden. 
June    3 — Thanhouser,  "An  Amateur  Orphan,"  five  reels,  with  Gladys 
Leslie. 

June  10 — Astra,  "Blind  Man's  Luck,"  five  reels,  with  Frank  Byrne 
and  Mollie  King. 

June  17 — Thanhouser,    "Fires    of    Youth,"    five    reels    with  Helen 

Badgley  and  Frederick  Warde. 
/une  24 — Lasslida,    "When    Baby    Forgot,"    five    reels,    with  Marie 

Osborne. 

July  1 — Thanhouser,  "The  Woman  in  White,"  five  reels,  with  Flo- 
rence La  Badie. 

July    8— Astra,  "The  Cigarette  Girl,"  five  reels,  with  Gladys  Hulette. 

RED  FEATHER 

Apr.  16 — "The  Flower  of  Doom,"  Chinese  D.,  five  reels,  with  Wedg- 
wood Nowell  and  Gypsy  Hart. 
Apr.  23 — "The  Hero  of  the  Hour,"  five  reels,  with  Jack  Mulhall. 
Apr.  30 — "The  Birth  of  Patriotism,"  five  reels,  with  Irene  Hunt. 

SELZNICK  PICTURES 

"The  Price  She  Paid,"  seven  reels,  with  Clara  Kimball  Young. 

"The  Eternal  Sin,"  seven  reels,  with  Florence  Reed. 

"The  Easiest  Way,"  seven  reels,  with  Clara  Kimball  Young' 

"The  Law  of  Compensation,"  D.,  seven  reels,  with  Norma  Talmadge. 

"The  Silent  Master,"  D.,  seven  reels,  with  Robert  Warwick. 

"The  Lone  Wolf,"  five  reels,  with  Hazel  Dawn  and  Bert  Lytell. 

"Poppy,"  five  reels,  with  Norma  Talmadge. 

"A  Modern  Othello,"  five  reels,  with  Robert  Warwick. 

TRIANGLE  FILM  CORPORATION 

KAY  BEE-INCE 

'The  Dark  Road,"  five  reels,  with  Dorothy  Dalton. 
'Sweetheart  of  the   Doomed,"   D.,  five   reels,  with  Louise 
Glaum. 

'Paddy  O'Hara,"  five  reels,  with  William  Desmond. 
'The  Desert  Man,"  five  reels,  with  William  S.  Hart. 
'The  Pinch  Hitter,"  five  reels,  with  Charles  Ray. 
'The  Snarl,"  five  reels,  with  Bessie  Barriscale. 
'Happiness,"  five  reels,  with  Enid  Bennett. 
'Wild  Winship's  Widow,"  five  reels,  with  Dorothy  Dalton. 
'The  Millionaire  Vagrant,"  five  reels,  with  Charles  Ray. 
'Wolf  Lowry,"  five  reels,  with  W.  S.  Hart. 
"Bawbs  o'  the  Blue  Ridge,"  five  reels,  with  Bessie  Barriscale. 
"The  Girl  Glory,"  five  reels,  with  Enid  Bennett. 
'Love  or  Justice?"  five  reels,  with  Louise  Glaum. 
"Her,  Excellency,   the   Governor,"  five  reels,  with  Wilfred 
Lucas. 

Paws  of  the  Bear,"  five  reels,  with  William  Desmond. 
Madcap  Madge,"  five  reels,  with  Olive  Thomas. 
''The  Clodhopper,"  five  reels,  with  Charles  Ray. 
The  Flame  of  the  Yukon,"  five  reels,  with  Dorothy  Dalton. 
'The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 
iA  Strange  Transgressor,"  five  reels,  with  Louise  Glaum. 
'Time  Clock  and  Diamonds,"  five  reels,  with  William  Des- 
mond. 

FINE  ARTS-GRIFFITH 

"A  Woman's  Awakening,"  five  reels,  with  Seena  Owen. 
'Her  Official  Fathers,"  C.-D.,  five  reels,  with  Dorothy  Gish. 
'An   Old-Fashioned   Young  Man,"   five  reels,  with  Robert 
Harron. 

'Cheerful  Givers,"  five  reels,  with  Bessie  Love. 
'Hands  Up,"  five  reels,  with  Wilfred  Lucas. 
'Might  and  the  Man,"  five  reels,  with   Elmo  Lincoln  and 
Carmel  Myers. 

'The  Man  Who  Made  Good,"  five  reels,  with  Winifred  Allen 

and  Jack  Devereaux. 
"Souls  Triumphant,"   five   reels,  with   Wilfred   Lucas  and 

Lillian  Gish. 
'Madam  Bo-Peep,"  five  reels,  with  Seena  Owen. 
'American — That's  All,"  five  reels   with  Jack  Devereaux. 


Apr. 
Apr. 

Apr. 
Apr. 
Apr. 
May 
May 
May 
May 
May 
June 
June 
June 
June 

June 
June 
June 
July 
July 
July 
July 


1— ' 

8—' 

15—' 
22—' 
29—' 

6—' 
13—' 
20—' 
27—' 
27—' 

3— 
10—' 
10—' 
17—' 

17— 

24—: 

24—' 
1— ' 
1— 1 

8—' 


Mar.  25— 
Apr.  8—' 
Apr.  15—' 

Apr.  22—' 
Apr.  29—' 
May    6 — ' 

May  13—' 

May  20- 

May  27— 
June  4 — 


TRIANGLE  KOMEDIES 


May    6 — "A  Dishonest  Burglar,"  one  reel. 
May  6 — "His  Criminal  Career,"  one  reel. 
May  13 — "A  Laundry  Cleanup,"  one  reel. 
May  13 — "His  One-Night  Stand,"  one  reel. 
May  20 — "The  Camera  Cure,"  one  reel. 
May  20 — "Twin  Troubles,"  one  reel. 
May  27 — "His  Social  Rise,"  one  reel. 


May  27 — "Love  and  Fish,"  one  reel. 
June    3 — "The  Girl  and  the  Ring,"  one  reel. 
June    3 — "Perils  of  the  Bakery,"  one  reel. 

June  10 — "Wheels  and  Woe,"  one  reel. 

June  10 — "His  Marriage  Failure,"  one  reel. 
June  17 — "Their  Weak  Moments,"  one  reel. 

June  17 — "His  Speedy  Finish,"  one  reel. 

June  24 — "His  Bitter  Fate,"  one  reel. 

June  24 — "Dad's  Downfall,"  one  reel. 

July  1 — "A  Janitor's  Vengeance,"  one  reel. 

July  1 — "Aired  in  Court,"  one  reel. 

July  8 — "His  Thankless  Job,"  one  reel. 

MACK  SEN NETT-KEY STONE  COMEDIES 
Apr.  29 — "The  Maiden's  Trust,"  two  reels. 
May    6 — "His  Naughty  Thought." 
May  13 — "Her  Torpedoed  Love." 
May  20 — "A  Royal  Rogue." 
May  27 — "Oriental  Love,"  two  reels. 
June    3 — "Cactus  Nell,"  two  reels. 
June  10 — "The  Betrayal  of  Maggie,"  two  reels. 
Tune  17 — "Skidding  Hearts,"  two  reels. 
June  24 — "The  Dog  Catcher,"  two  reels. 
July    1 — "Whose  Baby?"  two  reels. 

BIG  V  COMEDIES 

Apr.    2 — "Dubs  and  Drygoods." 
Apr.    9 — "Flatheads  and  Flivvers." 
Apr.  16 — "Bombs  and  Blunders." 
Apr.  23 — "Rogues  and  Recklessness." 
Abr.  30 — "Jeers  and  Jailbirds." 
May    7 — "Chinks  and  Chases." 
May  14 — Heavy  Hugs  and  Hula  Hula. 
May  21 — "Gall  and  Gasoline." 


Mar.  19— 


GREATER  VITAGRAPH-V-L-S-E 


Mar.  26- 
Apr.  2- 

Apr.  9- 
Apr.  9- 
Apr.  16- 
Apr.  23- 
Apr.  30- 
May  7- 

May  14— 

May  21- 
May  28- 
June    4 — 
June  11 — 

June.  18— 

June  25 — 

July  2—' 

July  9— 


"Aladdin  from  Broadway,"  five  reels,  with  Edith  Storey  and 

Antonio  Moreno. 
■"The  More  Excellent  Way,"  five  reels,  with  Anita  Stewart. 
"Babette,"  five  reels,  with  Peggy  Hyland  and  Marc  Mac- 
Dermott. 

"Apartment  29,"  five  reels,  with  Earle  Williams. 
"jCaptain  Alvarez,"  five  reels,  with  Edith  Storey. 
"Her  Secret,"  five  reels,  with  Alice  Joyce. 
"Sally  in  a  Hurry,"  five  reels,  with  Lillian  Walker. 
"The  Hawk,"  five  reels,  with  Earle  Williams. 
"The  Capt.  of  the  Grey  Horse  Troop,"  five  reels,  with  An- 
tonio Moreno  and  Edith  Storey. 
"The  Sixteenth  Wife?"  five  reels,  with  Peggy  Hyland  and 

Marc  MacDermott. 
"Clover's  Rebellion,"  five  reels,  with  Anita  Stewart. 
"The  Soul  Master,"  five  reels,  with  Earle  Williams. 
'The  Magnificent  Meddler,"  five  reels,  with  Antonio  Moreno. 
'The   Question,"   five  reels,   with   Alice  Joyce   and  Harry 
Morey. 

"The  Maelstrom,"  five  reels,  with  Earle  Williams  and  Dor- 
othy Kelly. 

"A   Son   of   the   Hills,"  five   reels,   with   Belle   Bruce  and 

Antonio  Morena. 
'The  Message  of  the  Mouse,"  five  reels,  with  Anita  Stewart. 

'Mary  Jane's   Pa,"   five   reels,  with   Marc   MacDermott  and 
Mildred  Manning. 


WORLD  FILM  CORPORATION  PROGRAM 


Mar.  5—' 

Mar.  12—' 

Mar.  19—' 

Mar.  26—' 

Apr.  2 — ' 

Apr.  9 — ' 
Apr.  16—' 
Apr.  23—' 
Apr.  30 — ' 

May  7—' 
May  14 — ' 

May  21—' 

May  28— 
June  4 — 

June  11  — 

June  18— 
June  25 — 
July  2- 

July  9- 


'The  Web  of  Desire,"  five  reels,  with  Ethel  Clayton. 
'Fascinating  Olga,"  five  reels,  with  Alice  Brady. 
'The  Social  Leper,"  five  reels,  with  Carlyle  Blackwell. 
'The  Family  Honor,"  five  reels,  with  Robert  Warwick  and 
June  Elvidge. 

'Man's  Woman,"  five  reels,  with  Ethel  Clayton  and  Roch 
cliffe  Fellowes. 

'The  Family  Honor,"  five  reels,  with  Robert  Warwick.  * 
'Forget-Me-Not,"  five  reels,  with  Kitty  Gordon. 
'Darkest  Russia,"  five  reels,  with  Alice  Brady. 
'The  Page  Mystery,"  five  reels,  with  Carlyle  Blackwell  am 
June  Elvidge. 

'Mothers  of  France,"  five  reels,  with  Sarah  Bernhardt. 
'Moral    Courage,"    five    reels,    with    Muriel    Ostriche  am 
Arthur  Ashley. 

'Yankee  Pluck,"  five  reels,  with  Ethel   Clayton  and  Mon 

tagu  Love. 
"Maternity,"  five  reels,  with  Alice  Brady. 
"The  Crimson  Dove,"  five  reels,  with  Carlyle  Blackwell  an 
June  Elvidge. 

"The  False  Friend,"  five  reels,  with  Gail  Kane  and  Robei 
Warwick. 

"The  Stolen  Paradise,"  five  reels,  with  Ethel  Clayton. 
"The  Divorce  Game,"  five  reels,  with  Alice  Brady. 
'The  Price  of  Pride,"  five  reels,  with  Carlyle  Blackwell  an 
June  Elvidge. 

'The  Brand  of  Satan,"  five  reels,  with  Montagu  Love,  Gerd 
Holmes  and  Evelyn  Greeley. 


SERIALS 

Vitagraph,  "The  Secret  Kingdom. 
Signal,  "The  Railroad  Raiders." 


MISCELLANEOUS 


A.  KAY  COMPANY 

"Golden  Spoon  Mary,"  C,  1000. 


EXHIBITORS  HERALD 


41 


AMERICAN  STANDARD 

pr.  8 — Diana,  "The  Golden  Rosary,"  D.,  five  reels, 
pr.  21 — Sunshine,  "A  Forceful  Romance,"  C,  one  reel, 
ay    5— Sunshine,  "Jones'  Jonah  Day,"  C,  one  reel, 
ay    6 — Zenith,  "The  Human  Fly,"  Ed.,  split  reel, 
ay    7 — "When  Justice  Errs,"  five  reels. 

lay  14 — Fleitzer,  "The  Daughter  of  Darkness,"  No.  1,  two  reels, 
'ay  19 — Sunshine,  "Ghosts,"  C.,  one  reel. 

'ay  28 — Fleitzer,  "The  Daughter  of  Darkness,"  No.  2,  two  reels. 

ARGOSY  FILMS,  INC. 
Where  D'ye  Get  That  Stuff?"  five  reels. 
The  Celebrated  Stielow  Case,"  five  reels. 
Absinthe,"  five  reels,  with  King  Baggott. 

ARROW  FILM  CORPORATION 
The  Deemster,"  nine  reels,  with  Derwent  Hall  Caine. 

GEORGE  BACKER  FILM  CORPORATION 
The  Sin  Woman,"  with  Irene  Fenwick,  Reine  Davies  and  C.  Bruce. 

REX   BEACH   PICTURES  CORPORATION 
The  Barrier,"  ten  reels. 

BERNSTEIN  PRODUCTIONS 

Who  Knows,"  five  reels. 

BIOGRAPH  COMPANY 
Her  Condoned  Sin,"  six  reels. 

BLUEBIRD 

Eagle's  Wings,"  five  reels,  war  drama. 
Even  as  You  and  I,"  five  reels,  with  Lois  Weber. 

CARDINAL  FILM  CORPORATION 
Joan  the  Woman,"  eleven  reels,  with  Geraldine  Farrar. 

CINES  CORPORATION  OF  AMERICA 
The  Fated  Hour,"  six  reels. 

CHRISTIE  FILM  COMPANY 

■lay  21 — "The  Milky  Way,"  one  reel. 
Jay  28— "His  Last  Pill,"  one  reel, 
une  4 — "Those  Wedding  Bells,"  one  reel, 
une  11 — "A  Lucky  Slip,"  one  reel, 
une  18 — "A  Bold,  Bad  Knight,"  one  reel, 
une  25 — "Almost  a  Scandal,"  one  reel. 

CLARIDGE  FILMS,  INCORPORATED 
'The  Birth  of  Character,"  five  reels. 
The  Heart  of  New  York,"  five  reels. 

CLUNE  PRODUCTIONS 

'Ramona,"  ten  reels. 

'The  Eyes  of  the  World,"  ten  reels. 

CORONA  CINEMA  COMPANY 
.'.   'The  Curse  of  Eve,"  seven  reels,  with  .Enid  Markey. 
_  COSMOFOTOFILM  COMPANY 

"The  Black  Spot,"  four  reels. 
'Incomparable  Mistress  Bellairs,"  four  reels. 
'Liberty  Hall,"  four  reels. 
'His  Vindication,"  five  reels. 
'Victoria  Cross,"  four  reels. 
'The  Manx-Man,"  eight  reels. 

CREATIVE  FILM  CORPORATION 
'The  Girl  Who  Didn't  Think,"  six  reels. 

DIXIE  FILM  COMPANY 
'Tempest  and  Sunshine,"  five  reels. 
'Just  a  Song  at  Twilight,"  five  reels. 

EBONY  FILM  CORPORATION  COMEDIES 
'Dat  Blackhand  Waitah  Man,"  one  reel. 
'Shine  Johnson  and  the  Rabbit's  Foot,"  one  reel. 

E.  I.  S.  MOTION  PICTURE  CORPORATION 
"Trooper  44,"  five  reels,  with  George  Soule  Spencer  and  June  Da>e 

E.  &  R.  JUNGLE  FILMS  COMEDIES 
"Discovered,"  one  reel. 
"Napoleon's  Night  Out,"  one  reel. 
1  "When  Jones  Went  Wrong,"  one  reel. 
"Circus  Brides,"  one  reel. 
"Fowl  Play,"  one  reel. 
"Jungle  Rats,"  one  reel. 

"When  the  Clock  Went  Cuckoo,"  one  reel. 

ENLIGHTENMENT  PHOTOPLAY  CORPORATION 
I  "Enlighten  Thy  Daughter,"  seven  reels. 

ESKAY  HARRIS  FEATURE  FILM  COMPANY 
"Alice  in  Wonderland,"  six  reels. 

EUGENIC  FILM  COMPANY 
gj  "BIRTH,"  six  reels. 

EUROPEAN  FILM  COMPANY 
"Fighting  for  Verdun,"  five  reels. 

EXCLUSIVE  FEATURE  FILM  CORPORATION 
"Where  Is  My  Father?"  seven  reels. 

FAIRMOUNT   FILM  CORPORATION 

"Hate,"  seven  reels. 

J.  W.  FARNHAM 
.  "The  Awakening  of  Bess  Norton,"  five  reels. 
"Race  Suicide,"  six  reels. 

FIRST  NATIONAL  EXHIBITORS'   CIRCUIT,  INC. 
"On  Trial,"  nine  reels,  with  Sydney  Ainsworth. 

FLORA  FINCH  FILM  CORPORATION 
"War  Brides,"  C,  two  reels,  with  Flora  Finch. 

FRIEDER  FILM  CORPORATION 
"A  Bit  of  Heaven,"  five  reels,  with  Mary  Louise. 

FRIEDMAN  ENTERPRISES 
"A  Mormon  Maid,"  five  reels. 

FROHMAN  AMUSEMENT  CORPORATION 
"God's  Man,"  nine  reels,  with  H.  B,  Warner. 

G»LD  MEDAL  PHOTOPLAYS 
"The  Web  of  Life,"  five  reels,  with  James  Cruz. 

GRAND  FEATURE  FILM  COMPANY 
"Rex  Beach  on  the  Spanish  Main,"  five  reels. 


"Rex  Beach  in  Pirate  Haunts,"  five  reels. 

"Rex  Beach  in  Footsteps  of  Capt.  Kidd,"  five  reels. 

GRAPHIC  FILM  COMPANY 
"The  Woman  and  the  Beast,"  five  reels. 

D.  W.  GRIFFITH 
"The  Birth  of  a  Nation,"  nine  reels,  with  H.  B.  Walthal. 
"Intolerance,"  nine  reels,  with  Mae  Marsh. 

HANOVER  FILM  COMPANY 

"Maciste,"  six  reels. 

"How  Uncle  Sam  Prepares,"  four  reels. 

HARPER  FILM  CORPORATION 
"Civilization,"  ten  reels. 

HAWK  FILM  CORPORATION 
"Monster  of  Fate,"  five  reels. 

EDUCATIONAL  FILM  COMPANY 
"The  Valley  of  the  Hoh,"  one  reel. 
"The  Sheep  of  Chelan,"  one  reel. 
"High,  Low  and  the  Game,"  one  reel 
"The  Mysteries  of  Crystallization,"  one  reel. 
"The  Living  Book  of  Nature,"  one  reel. 
"Seren  of  Index,"  one  reel. 
"The  Orang  Outang,"  one  reel. 

EFFANGE  FILM  COMPANY 
"The  Marriage  Bond,"  five  reels,  with  Nat  Goodwin. 

LEA  BEL  COMPANY 
"Modern  Mother  Goose,"  five  reels. 

FRANK   HALL  PRODUCTIONS 
"The  Bar  Sinister,"  nine  reels. 

"Her  Fighting  Chance,"  five  parts,  with  Jane  Grey. 

HILLER  AND  WILK 
"The  Battle  of  Gettysburg." 

HOWL  COMEDIES 

"Balloonatics." 
"Automaniacs." 

"Neptune's  Naughty  Daughter." 

IVAN  FILM  PRODUCTIONS 
"Two  Men  and  a  Woman,"  with  James  Morrison,  five  reel*. 
"One  Law  for  Both,"  twelve  reels,  with  Leah  Baird. 

JUVENILE  FILM  COMPANY 
"The  World  War  in  Kidland,"  one  reel. 
"A  Chip  Off  the  Old  Block,"  one  reel. 
"Chip's  Elopement,"  one  reel. 
"Chip's  Backyard  Barnstormers,"  two  reels. 
"Chip's  Rival,"  one  reel. 
"For  Sale — A  Daddy,"  one  reel. 
"Chip's  Carma,"  two  reels. 
"Chip's  Movie  Company,"  one  reel. 

KEEN  CARTOON  CORPORATION  COMEDY  CARTOON! 
"Mose  Is  Cured,"  half  reel. 
"The  Old  Forty-Niner,"  half  reel. 
"Jeb  Jenkins,  the  Village  Genius,"  half  reel. 
"Jerry  McDub  Loses  His  Job,"  half  reel. 
"Henry  W.  Zippy  Buys  a  Pet  Dog,"  half  reel. 
"Zoo-Illogical  Studies,"  half  reel. 
"A  Dangerous  Girl,"  half  reel. 
"Dr.  Zippy  Opens  a  Sanitorium,"  half  reel. 
"The  Fighting  Blood  of  Jerry  McDub."  half  reel. 

KLOTZ  AND   STREIMER,  INC. 
"Whither  Thou   Goest,"   five   reels,   with   Orrin  Johnson   and  Rhea 
Mitchell. 

KULEE  FEATURES 
"Germany  on  the  Firing  Line,"  five  reels. 
"France  on  the  Firing  Line,"  six  reels. 
"The  Unborn,"  five  reels. 

LEA-BEL  COMPANY 
"Modern  Mother  Goose,"  five  reels. 
"Snow  White,"  four  reels. 
"Jimmie  Gets  the  Pennant,"  Mo-Toy  comedy. 
"Out  in  the  Rain,"  Mo-Toy  comedy. 

THE  LINCOLN  CYCLE 
"The  Spirit  Man,"  two  reels. 
"The  Physical  Man,"  two  reels. 
"The  Lincoln  Man,"  two  reels. 
"Old  Abe,"  two  reels. 
"At  the  Slave  Auction,"  two  reels. 
"The  President's  Answer,"  two  reels. 

C.  POST  MASON  ENTERPRISES 
"The  Wonder  City  of  the  World." 

MASTER  DRAMA  FEATURES,  INC. 
"Who's  Your  Neighbor?"  seven  reels,  with  Christine  Mayo. 

MILO  COMEDIES 
"Great  Danbury  Fair,"  one  reel. 
"A  Knot  That  Is  Not,"  one  reel. 
"Never  Again,"  one  reel. 
"The  Devil  In  Again,"  one  reel. 
"Gooseburg  Elopement,"  one  reel. 

MONITOR  FILM  COMPANY  COMEDIES 
"The  House  of  a  Thousand  Spooks,"  one  reel. 
"Those  False  Teeth,"  one  reel. 
"Robinson  Crusoe,"  one  reel. 
"How  Levi  Fooled  the  Folks,"  one  reel. 
"Dear  Old  Dad,"  one  reel. 
"The  Ghost  of  Mooredown  Manor,"  one  reel. 

MORAL    UPLIFT    SOCIETY    OF  AMERICA 
"It  May  Be  Your  Daughter,"  five  reels. 

B.  S.  MOSS 
"The  Power  of  Evil,"  five  reels. 
"The    Girl  Who  Doesn't  Know,"  five  reels. 

PARAGON  FILM  COMPANY 
"The  Whip,"  eight  reels. 

PATRIOT  FILM  CORPORATION 
"How  Britain  Prepared,"  eight  reels. 


42 


EXHIBITORS  HERALD 


PIONEER  FEATURE  FILM  CORPORATION 
'The  Soul  of  a  Child,"  five  reels. 

PRIVATE  FEATURE  FILMS 
'Ignorance,"  six  reels. 

RAY  COMEDIES 

"Casey's  Servants,"  two  reels. 
"Casey  the  White  Wing,"  two  reels. 

SHERIOTT  PICTURES  CORPORATION 
"The  Black  Stork,"  five  reels. 

SHERMAN  ELLIOTT.  INC. 
"The  Crisis,"  seven  reels. 

SIGNET   FILM  CORPORATION 
"The  Masque  of  Life,"  seven  reels. 

FRED  H.  SOLOMON 
"The  Downfall  of  a  Mayor,"  eight  reels,  with  Charles  E.  Sebastian. 

SUNBEAM  MOTION  PICTURE  CORPORATION 

"Somewhere  in  Georgia  with  Ty  Cobb."  six  reels. 

SUPERIOR  FILM  COMPANY 
"The  Faucet,"  five  reels. 
"The  Cowpuncher,"  six  reels. 

SUNSHINE  FILM  PRODUCING  COMPANY 
"What  the  World  Should  Know,"  five  reels. 

TODAY  FEATURE  FILM  CORPORATION 

"Today,"  with  Florence  Reed. 

TRIUMPH  FILM  COMPANY 
"The  Libertine,"  six  reels. 


ULTRA  PICTURES  CORPORATION 
"The  Woman  Who  Dared,"  seven  reels,  with  Beatriz  Michelena. 

UNIVERSAL 

"Idle  Wives,"  five  reels. 

"Where  Are  My  Children?"  five  reels. 

"Twenty  Thousand  Leagues  Under  the  Sea,"  ten  reels. 

"People  vs.  John  Doe,"  five  reels. 

"Robinson  Crusoe,"  four  reels. 

"Hell  Morgan's  Girl,"  five  reels. 

VARIETY  FILMS  CORPORATION 

"My  Country  First,"  six  reels. 

"The  Pursuing  Vengeance,"  five  reels. 

"The  Price  of  Her  Soul,"  six  reels,  with  Gladys  Brockwell. 

WARNER  BROTHERS 
"Are  Passions  Inherited?"  five  reels. 

EDWARD  WARREN  PRODUCTIONS 
"The  Warfare  of  the  Flesh,"  with  Sheldon  Lewis  and  Charlotte  Ives. 

WHARTON  BROTHERS,  INC. 
"The  Great  White  Trail."  with  Doris  Kenyon. 

ELLA  WHEELER  WILCOX  FILMS 
"Meg's  Curse,"  two  reels. 
"Lais  When  Young,"  two  reels. 
"A  Married  Coquette,"  two  reels. 
"Angel  or  Demon,"  two  reels. 
"Lord  Speak  Again,"  two  reels. 
"Divorced,"  two  reels. 

WARRENTON  PHOTOPLAYS  FILM  DISTRIBUTING  CO. 

"The  Bird's  Christmas  Carol,"  five  reels. 

WILLIAMSON  BROTHERS 

"The  Submarine  Eye." 


CALENDAR  OF  PROGRAM  RELEASES 


GENERAL 

ESSANAY 

May  26 — Sundaying  at  Fairview,  C.-D.  2,000 
Tune    3 — The  Quarantined  Bridegroom, 

C.-D  _   2,000 

KALEM 

The  Trapping  of  Two-Bit  Tuttle,  D   2,000 

The  Vanished  Line  Rider,  D   2,000 

The  Man  Hunt  at  San  Remo,  D   2,000 

Bandits  Beware,  C   1,000 

SElvIG 

May  19 — The  Framed  Miniature,  D   1,000 

May  21 — The     Return     of  Soapvveed 

Scotty,  D   2,000 

Romance  and  Roses,  C   1,000 

Baseball  at  Mudville,  C   1,000 

VITAGRAPH 

The  Cop  and  the  Anthem,  C.-D   2,000 

Vanity  and  Some  Sables,  C.-D   2,000 

MUTUAL 

CUB 

May  24 — Jerry  Joins  the  Army,  C   1,000 

May  31 — Jerry's  Masterstroke,  C   1,000 

June  7— There  and  Back,  C   1,000 

June  14 — Jerry's  Getaway,  C  _.  1,000 

GAUMONT 

June    7— Reel  Life,  Top     1,000 

June  12 — Mutual     Tours     Around  the 

World,  Tr   1,000 

June  14 — Reel  Life,  Top   1,000 

LA  SALLE  COMEDIES 

May  21 — Chubby  Inherits  a  Harem,  C...  2,000 

june  4 — The  Flight  That  Failed,  C   2,000 

June  12— His  Cannibal  Wife,  C   1,000 

LONE  STAR 
Apr.  16— The  Cure,  C     2.000 

MARDEN  COMEDIES 

Apr.  30— Gladys'  Day  Dream   2,000 

May  14 — When  Betty  Bets.  C   2,000 

May  28— Patsy's  Partner,  C   1,000 

MONMOUTH 

May  25 — Two  Crooks  and  a  Knave,  No. 

10  "Jimrnie  Dale    2,000 


June    1 — A    Rogue's    Defeat,    No.  11, 

"Jimrnie  Dale,"  D   2,000 

June    8 — Good  for  Evil,  No.  12  "Jimrnie 

Dale,"   D.    2,000 

June  15 — The  Man   Higher  Up,  No.  13 

"Jimrnie  Dale,"  D   2,000 

MUTUAL 

May  23— Mutual   Weekly,  No.   125   1,000 

May  30— Mutual  Weekly,  No.  126   1,000 

June    6— Mutual  Weekly,  No.  127   1,000 

June  13— Mutual  Weekly,  No.  128   1,000 

STRAND 

May  9 — The  Great  American  Game,  C.  1,000 

May  16— Miss  Trixie  of  the  Follies,  C._  1,000 

May  23— Two  of  a  Kind,  C.     1,000 

May  30— Bluffing  Father,   C   1,000 

SIGNAL 

May  28— A  Knotted  Cord,  No.  8  "The 

Railroad  Raiders"     2,000 

June  4 — A  Leap  for  Life,  No.  9  "The 

Railroad  Raiders"    2,000 

June  11 — A  Watery  Grave,  No.  10  "The 

Railroad  Raiders"    2,000 

VOGUE 

May  12— A  Vanquished  Flirt,  C   2,000 

May  19— Caught  In  the  End,  C   2,000 

May  26— Flirting  with  Danger,  C   2,000 

UNIVERSAL 
BIG  U 

May  27— The  Smashing  Stroke,  D   2,000 

May  31— Defiance,  D   1,000 

June  24— The  Two-Gun  Parson,  C   1,000 

BISON 

June  9— The  Scrapper,  D   2,000 

June  14 — The  Honor  of  Men,  D   2,000 

GOLD  SEAL 

May  22— A  44-Caliber  Mystery,  D   3,000 

May  29— The  Stolen  Actress,  D   3,000 

June  5— The  Almost  Good  Man,  D   3,000 

June  19— The  Brand  of  Hate,  D...._   3,000 

IMP 

May  10— The  Flames  of  Treachery,  D   1,000 

May  11— The  Girl  in  the  Garret,  D   2,000 

May  17— The  Puzzle  Woman,  D   1,000 

May  20 — The  Case  of  Doctor  Standing, 

D  _   2.000 

June    7— Doomed,    D  1,000 

June  10— The  Hunted  Man,  D   1,000 


JOKER 

May  26— The  Boss  of  the  Family,  C   1,000 

June    2 — Uneasy  Money,  C   1,000 

June    9— Simple  Sapho,  C.   -   1,000 

June  23 — A  Burglar's  Bride,  C   1,000 

LAEMMLE 

May  26— Light  of  Love,  D    1,000 

June  9— The  Missing  Wallet,  D...._   1,000 

June  20— Bartered  Youth,  D   1,000 

L-KO 

May  23— Beach  Nuts,  C  _    1,000 

May  30 — Roped  Into  Scandal,  C   2,000 

June    6 — Dry   Goods  and  Damp  Deeds, 

C.  -    2,000 

June  20— Where  Is  My  Che-ild,  C   2,000 

NESTOR 

May  14 — To  Oblige  a  Vampire,  C   1,000 

May  21 — Moving  Day,  C.   _   1,000 

May  28 — Tell  Morgan's  Girl,  C   1,000 

June  4 — Burglar  by  Request,  C   1,000 

June  18— Jilted  in  Jail,  C   1,000 

POWERS 

May  13 — Such  Is  Life  in  South  Algeria, 

Tr   1,000 

May  27 — Navigation  in  China,  Ed  Split  reel 

June    3 — Perils  of  the  Yangtze,  Ed  Split  reel 

June  10 — Superstitious  China   Split  reel 

June  24 — China's  Wonderland  Split  reel 

REX 

May  17— The  Gift  of  the  Fairies,  C.-D...  1,000 

May  24 — Unmasked,  D  _   1,000 

June    3— The  Purple  Scar,  D   2,000 

June  10 — Tacky  Sue's  Romance,  D   2,000 

June  21 — Helen  Grayson's  Strategy,  D.  2,000 

VICTOR 

May  11— Signs  of  Trouble,  C.  _   1,000 

May  15— Fat  and  Foolish,  C  1,000 

May  17— Breaking  the  Family  Strike,  C.  1,000 

May  22— Who  Said  Chicken?  C   1,000 

May  24 — Mary  Ann  In  Society,  C  _  1,000 

May  29— The  Gunman's  Gospel,  D   1,000 

May  31 — An   Eight  Cylinder  Romance, 

C.-D  _  2,000 

Tune    1— By  Speshul  Delivery,  C.-D   1,000 

june    8— A  Box  of  Tricks,  C  _.  1,000 

June  19— A  Pirate  Bold,  C   1,000 

June  21— Puppy  Love,  C   1,000 

Tune  22 — She    Married    Her  Husband, 

C.-D.   _   2,000 


EXHIBITORS  HERALD 


-■3 


Pittsburgh,  Pa. — George  Burry  has  sold  his  motion 
cture  theater  at  Washington  and  Beaver  avenues,  North 
ide,  to  Morris  H.  Harris  for  $14,000.  Mr.  Burry  will 
ontinue  to  operate  the  theater. 


Philadelphia — The  Globe  Moving  Picture  Theater  at 
le  northwest  corner  of  Fifty-ninth  and  Market  streets 
as  changed  ownership  again.  Stanley  Mastbaum,  who 
urchased  the  property  about  a  month  ago,  has  sold  it  to 
Robert  C.  Hutchinson.  Mr.  Hutchinson  will  conduct  the 
leater. 


New  York — Xat  A.  Magner,  San  Francisco's  well 
nown  theatrical  manager,  who  is  also  prominent  in  mo- 
ion  picture  circles,  owning  an  exchange  in  San  Francisco, 
as  purchased  "The  Bar  Sinister"  from  Frank  Hall  for 
is  coast  territory. 


New  York. — S.  Zieler  has  been  promoted  to  the  posi- 
ion  of  Supervisor  of  the  New  York  city  exchanges  of 
ne  Universal  Company. 


Carthage,  X.  Y. — A.  L.  Fuller  of  Gouverneur  has  taken 
ver  the  management  of  the  Carthage  Opera  House,  which 
as  been  leased  and  operated  by  James  Dooley  for  twelve 
ears. 


Warren,  Pa. — The  trustees  of  the  Library  Theater  have 
.ecided  to  remodel  the  building  and  the  Columbia  Amuse- 
nent  Company  will  manage  the  house. 


Anderson,  Ind. — J.  J.  Ryan  has  opened  a  new  motion 
>icture  theater  at  920  Main  street.  It  has  a  seating  ca- 
pacity of  250  and  is  named  the  "Indiana." 


Union  City,  Ind. — H.  E.  Jackson,  proprietor  of  the  Star 
Theater,  has  inaugurated  a  special  children's  matinee  one 
lay  each  week,  and  is  finding  the  matinees  very  success- 
ul.  Mr.  Jackson  reports  excellent  business,  and  adds 
'children's  plays  are  proving  a  good  investment,  making 
i  good  Thursday  out  of  a  bad  one." 


Working  on  the  supposition  that  a  telegram  will  al- 
.vays  arrest  attention  and  be  read,  the  manager  of  the 
Family  Theater  at  Sullivan,  Ind.,  hit  upon  the  idea  of 
idvertising  his  first  showing  of  the  Mutual  productions 
by  having  messenger  boys  deliver  telegrams  to  each  house 
n  Sullivan.  The  telegrams  were  in  the  regular  Western 
Union  envelopes  and  written  on  the  regular  telegraph 
jlanks. 

The  announcement  read: 

"I  urge  you  to  attend  the  showing  of  the  first  of 
the  Mutual  Star  Super-Productions,  entitled  'Youth's  En- 
dearing Charm,'  featuring  charming  Mary  Miles  Minter, 
Thursday,  April  19,  1917.  Matinee,  2:30.  Nights,  6:50. 
Admission:  Children,  5  cents;  adults,  10  cents. 


"I  recommend  Mutual  Star  Super-Productions  as  rep- 
resenting the  best  in  motion  pictures.  On  each  Thursday, 
starting  April  19,  I  will  show  one  Mutual  Star  Super- 
Production,  featuring  Mary  Miles  Minter,  Margarita 
Fischer,  William  Russell,  Richard  Bennett.  Matinee  on 
each. 

"On  Thursday,  April  26,  Margarita  Fischer  will  be  pre- 
sented in  'A  Pearl  of  Paradise.' 

"Hoping  to  have  your  patronage  on  each  of  these  pro- 
ductions and  as  often  as  possible  on  other  nights,  and 
thanking  you  in  advance  for  same,  I  am 
"Yours  sincerely, 

"Manager  Familv  Theater." 


Hamilton,  Mo. — B.  M.  Hicks  has  sold  the  Rex  Theater 
to  R.  P.  Hindman  of  Atchison  county. 


Princeton,  111. — Chris  Taylor,  the  well  known  Kewanee 
showman,  has  leased  the  Apollo  Theater. 


Attica,  Ind. — Paul  Williamson  has  sold  the  Messner 
Theater  here  to  Miss  Lela  Holland  of  New  Richmond, 
who  has  taken  charge. 


Grand  Rapids,  Mich. — The  Crown  Theater,  which  was 
damaged  by  fire  recently,  has  been  leased  by  Delbert 
Laity  to  Louis  Sewnig,  who  will  reopen  it  at  an  early 
date. 


Beatrice,  Neb. — Hal  Kelley  has  sold  his  lease  on  the 
Gilber  motion  picture  theater  to  W.  H.  Peterson  of  Sib- 
ley, Iowa.    Mr.  Peterson  will  take  charge  July  1. 


Dayton,  Ohio. — Building  operations  on  a  new  film 
theater  on  North  Main  street  have  been  started.  The 
theater  will  be  one  of  the  finest  in  Ohio  when  completed, 
it  is  said,  being  built  along  the  same  lines  as  the  Circle 
Theater  in  Indianapolis. 


Milwaukee,  Wis. — At  the  recent  convention  of  the  Wis- 
consin branch  of  the  M.  P.  E.  L.  of  A.  a  resolution  was 
passed  endorsing  the  universal'  closing  of  motion  picture 
theaters  for  four  weeks  during  the  summer. 


St.  Louis,  Mo.— "-The  Goldwyn  Pictures  Corporation  of 
New  York  has  leased  a  floor  in  the  Plaza  Building  and 
will  establish  a  branch  exchange  here.  Floyd  Lewis,  for- 
merly connected  with  the  Triangle  Film  Corporation,  has 
been  appointed  local  manager. 


Minneapolis,  Minn. — F.  A.  Wilson  used  a  novel  method 
of  advertising  "The  Deemster"  which  he  showed  at  the 
Lyric  Theater  here  recently,  by  distributing  25,000  circular 
letters  in  sealed  envelopes  addressed:  "It's  Yours — Open 
It,"  at  every  door.  He  also  distributed  more  than  5,000 
blotters  announcing  the  Hall  Caine  photoplay  the  week 
of  June  3.  Governor  J.  A.  A.  Burnquist  was  among 
the  notable  patrons  who  came  to  see  the  film. 


Petoskey,  Mich. — John  L.  A.  Galster  has  purchased 
the  leases  on  the  Alcazar  and  Temple  theaters  from  Mr. 
and  Mrs.  Harry  Sorden  and  Mrs.  F.  M.  Cory  and  assumed 
charge  of  both  houses. 


44 


EXHIBITORS  HERALD 


Houghton,  Mich. — Manager  Andrew  Bram  of  the  Star 
Theater  lias  started  extensive  improvements  on  his 
theater. 


Lodi,  Cal. — A.  A.  Richards  of  Modesto  has  purchased 
the  Tokay  motion  picture  theater  from  John  M.  Graf. 
Mr.  Richards  also  holds  the  lease  on  a  new  theater  being 
built  by  the  Lodi  Investment  Company  and  will  run  both 

houses. 


San  Francisco. — A  contract  has  been  let  for  a  two- 
story  concrete  building  to  be  erected  on  the  north  side 
of  Golden  Gate,  between  Jones  and  Leaven,worth  streets, 
to  be  used  by  Turner  &  Dahnken  as  a  film  exchange. 


Helena,  Mont. — Chief  of  the  fire  department  here,  A. 
J.  Trodick,  has  ordered  every  motion  picture  theater  to 
install  sprinkler  systems  in  projection  booths.  The  Gem 
Theater,  the  scene  of  a  recent  fire,  was  not  permitted  to 
reopen  until  a  sprinkler  had  been  installed. 


Los  Angeles,  Cal. — "The  Garden  of  Allah,"  the  Selig 
film  which  played  three  weeks  at  the  new  Rialto  Theater, 
to  capacity  houses,  has  received  many  favorable  press 
reviews  here.  The  Times  said:  "Neither  Selig  nor  any 
other  producer  has  done  a  finer  thing." 


Stockton,  Cal. — M.  Breeden,  who  has  assumed  man- 
agement of  the  Strand  Theater,  announces  that  extensive 
alterations  will  be  made  on  the  house. 


Xashville,  Tenn. — ;Mayor  Robert  E\viii&  has  ordered 
the  Board  of  Censors  to  stop  the  presentation  of  all  war 
motion  pictures  in  Xashville  theaters.  A  cartoon  comedv 
at  the  Princess  Theater,  in  which  war  was  the  prominent 
feature,  was  recently  ordered  oft"  the  screen. 


PIG  PLAYS  IMPORTANT  PART  IN 

•  LA  SALLE  COMEDY  ISSUED  JUNE  19 


A  little  spotted  black  and  white  pig  plays  a  very 
important  part  in  "Tillie  of  the  Nine  Lives,"  the  La  Salle 
comedy  issued  through  Mutual  June  19.  With  a  note 
tied  to  its  tail,  it  seeks  out  Tillie's  sweetheart  and  gives 
him  the  message  that  Tillie  is  held  captive  by  a  sorceress, 
so  that  he  arrives  just  in  time  to  save  her  life. 

There  are  weird  scenes  in  which  an  illuminated  skele- 
ton, grinning  masks,  instruments  of  torture  and  bottles 
of  poison  are  prominent.  All  these  things  are  employed 
by  the  sorceress  and  her  gang  in  an  attempt  to  make 
Tillie  tell  them  where  a  treasure  is  hidden,  after  they 
have  been  told  in  a  vision  that  she  possessed  this  knowl- 
edge. 


MOTION  PICTURE  STUDIO  SECRETS 

SHOWN  IN  NEW  LA  SALLE  COMEDY 


The  atmosphere  of  a  motion  picture  studio  enfolds 
the  La  Salle  comedy,  "His  Cannibal  Wife,"  which  was 
issued  through  Mutual  recently.  There  are  scenes  show- 
ing studio  life,  the  scene  sets,  the  'taking  of  pictures 
and  the  actors  and  "extras."  The  picture  reveals  th< 
humiliations  which  Otto  has  to  bear  because  his  wife  is 
star  of  the  company  while  he  is  only  an  "extra,"  due  to 
the  wide  class  distinction  in  a  studio  between  the  hea<f 
of  the  company  and  the  player  who  just  fills  in  now  ana 
then. 


Queen Lallapaloosa  will  dance  bw.lowB* 
HAWAII  VIL  OtaE 


1 


SCEXE  FROM  "HIS  CANNIBAL  WIFE,"  A  LA  SALLE  CO.MED 
FEATURING  JEAX  OTTO  AXD  ZONA  PORTER. 
ISSUED   BY  MUTUAL 

Otto  decides  to  show  scoffers  that  he  is  somebody, 
and  invents  a  highly  colored  story  of  his  bravery  on 
cannibal  island.    He  immediately  becomes  important,  n 
because  of  his  described  heroism  but  because  he  has  ou 
lined  a  splendid  scenario  for  the  use  of  the  company. 


FRANK  HALL  SELLS  "BAR  SINISTER" 

RIGHTS  IN  SEVERAL  TERRITORIES 


Frank  Hall's  first  announcement  regarding  the  dispo- 
sition of  domestic  territorial  rights  for  "The  Bar  Sinister" 
is  of  unusual  interest  to  the  many  theaters  in  the  several 
important  territories  sold  and  settles  many  rumors  as  to 
whether  Edgar  Lewis'  successful  special  production  would 
be  available  for  booking  in  all  theaters  immediately  or 
would  first  be  booked  like  a  stage  production. 

New  York  State  for  "The  Bar  Sinister"  has  been  pur- 
chased by  M.  H.  Hoffman  for  the  Foursquare  Pictures, 
Inc.,  729  Seventh  Avenue,  New  York.  New  Jersey  has 
been  bought  by  the  Civilization  Film  Corp.,  Strand 
Theater  Building.  Newark,  N.  J.  New  England  went  to 
the  American  Feature  Film  Company,  60  Church  Street, 
Boston,  Mass.,  and  the  California  territory,  which  includes 
Arizona,  Nevada  and  the  Hawaiian  Islands,  has  been  pur- 
chased by  Nat  A.  Magner  for  his  San  Francisco  exchange 
at  288  Golden  Gate  Avenue. 

Negotiations  now  are  pending  for  several  other  terri- 
tories and  foreign  buyers  are  showing  a  keen  interest. 
Australia,  New  Zealand  and  the  adjacent  islands  in  the 
Pacific,  including  Java,  have  been  bought  by  the  Aus- 
tralasian Film  Company,  while  J.  R.  Nerlein  Company, 
Ltd.,  of  Christiania,  Norway,  has  obtained  the  rights  for 
Scandinavia. 


FOREIGN    EXHIBITIONS    AND  MARKETS 

Interesting  Data  About  Film  Trade  Conditions 
Abroad  —  Opportunities  for  Distributors  — 
Types  of  Pictures  and  Manner  of  Presentation 


MOTION  PICTURES  IN  THE  UNITED  KINGDOM 

The  number  of  places  of  amusement  in  Liver- 
pool where  motion  pictures  are  exhibited  is  62, 
made  up  as  follows:  Music  halls,  4;  theater.-  and 
cinemas  combined,  4;  and  buildings  in  which  motion 
pictures  are  exclusively  shown  (locally  styled 
"cinemas"),  54.  The  total  seating  capacity  of  these 
places  of  amusement  is  more  than  40,000.  The 
prices  of  admission  to  cinema  halls  in  the  central 
part  of  the  city  vary  from  12  to  48  cents,  and  in 
the  outskirts  of  the  city  from  4  to  24  cents.  In  addi- 
tion to  these  prices,  the  Government  entertainment 
tax  of  2  cents  in  each  12  cents  is  collected. 

Large  Proportion  of  American  Manufacture 

Various  estimates  by  those  interested  agree  substan- 
tially that  75  per  cent  of  the  films  exhibited  have  been  of 
American  manufacture,  15  per  cent  British,  and  10  per 
cent  French  and  Italian.  More  recently  American  pic- 
tures have  gained  a  stronger  hold.  Lengths  of  the  films 
range  from  6,500  to  8,000  feet,  and  their  average  time  is 
2  hours.  Average  prices  paid  in  hiring  films  for  six  days 
for  the"  picture  houses  are:  First-class  houses,  $291  to 
$486;  second-class  houses,  $194  to  $243;  third-class  houses, 
$48  to  $145. 

A  system  stated  to  have  been  introduced  recently  into 
this  country  of  "block  booking"  American  pictures  is 
alleged  to  have  been  the  climax  in  its  effect  on  the  British 
film  industry, '  and  to  have  made  British  films  "as  dear 
as  diamonds"  in  comparison  with  American  products. 
This  system  is  alleged  to  be  a  kind  of  blending  operation. 
The  good,  bad,  and  indifferent  pictures  are  lumped  to- 
gether for  selling,  and  are  offered  on  a  long  contract. 

The  statement  is  made,  and  is  given  as  showing  the 
extent  of  the  trade,  that  motion  pictures  amuse  15,000,000 
to  20,000,000  people  in  this  country  every  week;  that  the 
country  is  paying  nearly  $4,866,500  a  year  to  import  for- 
eign pictures,  chiefly  American;  and  nearly  $48,665,000  to 
see  them. 

Persons  interested  in  the  exhibition  of  films  in  Liver- 
pool were  invited  to  make  recommendations  or  sugges- 
tions based  upon  their  experience,  as  applicable  to  Amer- 
ican pictures  and  accessories.  One  point  was  that  delay 
occasionally  occurred  while  the  necessary  changes  were 
made  in  American  subtitles  of  films,  because  of  the  use 
of  American  colloqualisms  which  would  not  be  appreci- 
ated by  Liverpool  audiences. 

BRADFORD,  ENGLAND 
Charge  for  License — Amusement  Prices 

The  charge  in  Bradford  for  a  license  for  cinemato- 
graph exhibitions  is  £1  ($4.86)  per  annum,  the  year  end- 
ing March  31.  The  prices  of  admission  range  from  2d. 
(4  cents)  to  Is.  (24  cents),  plus  the  amusement  war  tax. 
The  charges  in  the  center  of  the  city  are  slightly  higher 
than  at  the  theaters  in  the  suburbs.  American  films  pre- 
ponderate in  this  district. 

In  the  evidence  given  before  the  Cinema  Commission, 
sitting  in  London,  one  witness  spoke  of  the  great  possi- 
bilities yet  undeveloped  of  an  efficient  motion  picture 
service  for  the  schools  of  the  country.  It  was  said  that 
w-hereas  200  to  300  companies  furnished  more  than  5,000 
British  picture  theaters  with  films,  the  number  of  schools 


to  be  supplied  was  probably  more  than  twice  as  great,  and 
an  organization  to  circulate  films  among  them  would  have 
to  be  almost  as  great  as  that  supplying  the  entire  trade. 

The  prices  paid  for  the  purchase  or  rental  of  films 
vary  considerably  and  are  according  to  arrangement. 
During  the  last  two  or  three  years  the  "exclusive"  dra- 
matic film  of  four,  five  or  six  reels  has  increased  in  popu- 
larity, supplanting  to  some  extent  the  open  film.  The 
market,  however,  is  said  to  be  tiring  of  these  long  films 
which  occupy  so  much  time.  The  patrons  demand  a 
greater  change  in  the  picture  program. 

Prices  of  Various  Kinds  of  Films 

An  "exclusive"  film  on  publication  may  command  any 
sum  up  to  £80  ($389)  or  £100  ($487)  for  its  first  week's 
run,  depending  on  the  character,  interest,  and  drawing 
power  it  is  likely  to  have  with  the  public.  The  more 
expensive  of  the  exclusive  films  are  shown  for  six  days  to 
make  them  pay,  a  change  being  made  after  three  days  in 
the  open  films  which  usually  complete  the,  program.  An 
open  film  may  be  obtained  for  £4  ($19.47)  or  £5  ($24.33) 
upward,  according  to  its  length  and  interest.  Most  of  the 
subjects,  however,  work  out  at  4d.  (8  cents)  to  4j^d.  (9 
cents)  per  foot  for  the  first  run,  with  subsequent  reduced 
charges,  so  that  after  a  run  of  fourteen  weeks  a  film  is 
supposed  to  have  paid  for  itself.  Films  are  also  accepted 
by  renters  on  a  commission  basis,  the  rate  being  depend- 
ent on  the  standing  of  the  firm,  the  territory  covered,  the 
character  and  prospects  of  the  film,  etc.  It  varies,  accord- 
ing to  agreement,  between  10  and  25  per  cent. 

SWANSEA,  ENGLAND 
Demand  for  Serials  of  American  Manufacture 

Thirteen  theaters  in  Swansea  give  motion  pic- 
ture performances  with  seating  capacities  of  300  to 
1,200.  Three  of  these  can  accommodate  more  than 
1,100  persons  each.  The  prices  of  admission  are 
6,  12,  18  and  24  cents,  according  to  location  of  seats. 
Most  of  the  theaters  run  a  continuous  performance 
from  2:30  in  the  afternoon  to  10:30  at  night,  the 
program  being  repeated  at  5  o'clock  and  again  at 
7:30.  Serials  are  very  popular,  especially  those  of 
American  manufacture.  Long  films,  with  well- 
known  legitimate  actors  in  popular  modern  plays 
and  classical  dramas,  do  not  appeal  very  strongly 
here.  The  dramas  that  are  offered  must  be  clean 
and  wmolesome. 

The  majority  of  the  pictures  shown  in  Swansea  are  of 
American  manufacture.  According  to  the  manager  of  one 
house,  American  films  are  superior  to  those  of  all  other 
countries.  He  suggested,  however,  that  when  American 
manufacturers  send  films  to  Great  Britain,  they  should 
avoid  the  use  of  American  slang  in  the  descriptive  notes 
thrown  on  the  screen. 

Swansea's  Theaters  Nearly  Always  Crowded 

The  popularity  of  motion  picture  plays  in  this  district 
is  steadily  increasing.  Swansea,  with  a  population  of  only 
120,000,  has  thirteen  theaters  devoted  to  motion  pictures, 
and  these  are  practically  ahvays  crowded. 

The  average  rental  paid  in  Swansea  is  £10  ($49)  to 
£15  ($73)  for  five  or  six  reels  for  three  days. 


4 


Adaptation  of  Music  to  Motion  Pictures 


•■■■■■■■■■■■■■■■•■■■■■■■■■■••■■•■■■■■■•■■■■■■■■■■■■■■•■•••••■■■■■■I 

By  JOSEPH  O'SULLIVAN 


IN  KEEPING  with  the  demand  for 
*■  productions  of  motion  pictures 
that  meet  the  requirements  of  a 
taste  grown  critical  as  regards 
photography,  accuracy  in  scenic 
investiture  and  costuming,  as  well 
as  a  dramatic  structure  and  sequence 
peculiarly  its  own,  is  the  desire  of 
going  public  to  have  the  music 
picturized  action  in  accord,  as  nearly  as  possible,  with 
the  mood  induced  by  the  action.  Realizing  the  necessity 
for  meeting  this  demand,  practically  all  the  large  film  dis- 
tributors and  some  of  the  producing  companies,  have 
trained  musicians  on  their  staff — many  of  them  composers 
of  incidental  music,  and  all  of  them  versed  in  the  require- 
ments of  dramatic  synchronization  of  music  and  action — 
who  adapt  music  and  cue  it  for  each  star  production. 

Difficulty  in  Composing  for  Films 

When  the  spoken  drama  was  at  its  zenith,  the  demand 
for  incidental  music  gave  many  composers  an  opportunity 
of  developing  the  germ  of  creative  dramatic  talent  that, 
in  many  instances,  developed  into  works  of  greater  scope 
and  more  ambitious  character.  In  times  past  the  most 
eminent  composers  have  given  their  talent  to  the  enhanc- 
ing of  the  works  of  the  dramatists  with  appropriate  music. 
The  composer  of  today  who  is  called  upon  to  musically 
dramatize  pictures  finds  himself  confronted  with  difficul- 
ties that  arise  from  the  peculiar  construction  of  motion 
pictures.  The  most  confusing  of  these  difficulties  is  the 
lack  of  continuity  in  action,  which  makes  it  practically 
impossible  to  continue  any  certain  theme  for  longer  than 
two  or  three  minutes,  at  the  most,  with  any  consistency. 
A  scene  of  a  mother  grieving  for  her  wayward  son  may 
be  followed  by  a  riotous  cafe  scene,  where  said  errant 
boy  is  disporting  himself  to  the  strains  of  "Walkin'  the 
Dog" — followed  in  rapid  succession  by  a  tender  love 
scene,  or,  perhaps,  a  murder  or  fight,  and  each  scene 
may  be  nothing  more  than  a  flash,  or  will  last  for  half  a 
minute  at  the  most.  Obviously,  in  adapting  music  to  such 
spasmodic  action,  it  is  impossible  to  follow  literally  every 
sequence  of  action  intelligently.  The  result  would  be  a 
patchwork  of  widely  contrasting  themes,  lacking  the  ele- 
ments of  artistic  cohesiveness. 

^  Therefore,  the  adaptor  is  often  compelled  to  compro- 
mise. Short  dramatic  thematic  material  may  be  used  with 
good  effect,  and  music  in  keeping  with  the  character  or 
action  dominating  any  succession  of  scenes  can  sometimes 
be  used  entire. 

Higher  Order  Music  in  Drama 

A  picture  that  lends  itself  to  music  of  an  interesting 
and  high  order,  and  of  contrasting  character,  is  "The 
Devil's  Assistant,"  a  Mutual  film,  in  which  Margarita 
Fischer  plays  the  role  of  the  innocent  victim  of  an  un- 
scrupulous doctor  who  administers  "dope"  to  bring  her 
under  his  malign  influence.  A  church  wedding,  showing 
the  ceremony  and  bridal  procession,  is  followed  by  a 
scene  of  "Motherhood"  and  the  pathetic  scene  of  a  dead 
baby,  and  that  by  the  introduction  of  the  Mephisto-like 
character  of  the  doctor  occupied  in  his  nefarious  prac- 
tices. The  effect  of  "dope"  is  not  a  subject  easily  pic- 
tured by  a  musical  theme,  but  a  rather  weird  "Song  of 
India,"  by  Rimsky-Korsakow,  is  admirably  adapted  to 
portray  the  atmosphere  induced  by  the  sight  of  a  deranged 
mind  in  the  first  stages  of  a  "dope-fiend."  Later,  when 
the  influence  of  the  drug  takes  a  firm  hold  of  its  victim, 
causing  hallucinations  and  fantastic  figures  to  appear  and 
dance  weirdly  before  the  drug-crazed  "fiend,"  the  "Danse 
Macabre"  of  Saint-Saens  is  effective,  and  can  be  used  in 
it  entirely,  for  these  phantoms  dominate  scenes  lasting  at 
least  five  minutes,  practically  without  interruption.  When 


Mr.  O'Sullivan  is  director  of  music  for  the 
Mutual  Film  Corporation  and  dictates  the 
musical  programs  of  many  motion  picture 
theaters.  He  was  formerly  connected  with 
the  Boston  English  Opera  Company  and  later 
with  the  Chicago  English  Opera  Company,  and 
has  gained  recognition  as  a  composer  of  inci- 
dental music— EDITOR'S  NOTE. 


the  great  picture- 
incidental    to  the 


in  a  delirium  the  victim  imagines  she 
sees  Death  approaching,  and  taking 
her  in  his  bony  arms,  places  her  on 
his    horse    behind   him,   what  more 
effective  than  the  "Erl  King"  of  Schu- 
bert, as  they  are  seen  madly  riding 
through  the  night? 
Must  Have  Unerring  Dramatic  Instinct 
The  adaptor  must  not  only  have  an  unerring  instinct 
for  the  dramatic  elements  of  music  and  extensive  knowl- 
edge of  the  best  in  musical  literature,  but  must  beware 
of  anachronisms,  the  unpardonable  sin  of  the  silent  stage. 
A  darky  in  a  Civil  War  picture  singing  a  modern  coon 
song  is  not  in  keeping  with  the  period,  though  the  elemen- 
tary characteristic  is  present;  but  a  fox  trot  played  while 
an  old-fashioned  country  dance  or  minuet  is  shown  is 
certainly  conflicting.    Costume  plays  of  the  seventeenth 
century  demand  something  in  the  rococo  style,  while  the 
modern  drama,  with  its  inevitable  happy  ending,  calls  for 
music  of  a  light  character  not  at  all  serious  in  intent. 

Probably  the  best  solution  would  be  to  have  special 
music  for  each  picture — an  individual  score — but  this  has 
its  drawbacks,  for  the  public  wants  to  hear  familiar 
strains,  and  the  picture-drama  seldom  endures  long  enough 
for  the  public  to  assimilate  the  new  music. 

The  frequent  use  of  the  "cut-back,"  or  reversion  to 
prior  action,  and  the  "vision"  which  is  used  to  indicate 
thoughts  passing  in  the  mind  of  the  character,  such  as 
remembrance  of  a  love  scene,  thoughts  of  a  mother  for 
her  lost  child,  etc.,  gives  the  opportunity  for  the  use  of 
themes  reminiscently — an  old  trick  and  one  used  with 
wonderful  effect  by  operatic  writers.  A  striking  instance 
of  this  is  in  Puccini's  "Butterfly,"  where  he  introduces 
the  "Humming  Chorus"  theme  while  the  "Consul"  is 
attempting  to  read  "Pinkerton's"  letter  to  "Butterfly." 
The  naive  simplicity  and  reminiscence  of  the  theme  im- 
press more  strongly  than  any  other  means  could  the 
pathos  of  the  situation.  Sometimes  such  methods  can  be 
used  in  an  ironical  sense. 

Cites  Example  of  Ironical  Use 

For  instance,  in  "Mrs.  Balfame,"  a  Nance  O'Neil  pic- 
ture, the  brutal  drunkard-husband  is  carousing  in  a  bar- 
room, paying  for  all  the  drinks,  as  "good  fellows"  always 
do.  "For  He's  a  Jolly  Good  Fellow"  can  be  used  in  a 
legitimate  way  here.  But  when  he  has  choked  his  wife 
almost  into  insensibility,  and  staggering  into  his  room, 
throws  himself  on  the  bed  in  a  drunken  stupor,  "He's  a 
Jolly  Good  Fellow"  played  pianissimo,  preferably  in  minor, 
has  an  ironical  meaning  which  cannot  fail  to  impress. 

The  use  of  a  distinct  theme  for  each  character  is,  of 
course,  impracticable  and  can  be  made  ludicrous  by  too 
frequent  repetition.  A  misterioso-pizzicato  for  the  en- 
trance of  a  burglar  or  detective  will  become  monotonous 
and  wearisome  if  repeated  some  twenty  or  thirty  times, 
or  whenever  said  burglar  or  detective  is  seen,  even  though 
he  be  intent  on  the  prosecution  of  his  chosen  vocation. 
Characters  cannot  be  arbitrarily  "labeled"  with  set  "mo- 
tifs," but  when  discretion  is  used  this  "leit-motif"  scheme 
is  effective.  By  using  a  few  characteristic  themes  of  con- 
trasting mode,  and  applying  them  at  tense  moments  where 
the  subjects  of  such  themes  dominate,  and  by  adapting  set 
numbers  as  far  as  possible  where  the  continuity  of  action 
will  permit,  a  musical  setting,  in  many  cases  thoroughly 
adequate,  can  be  obtained,  and  at  least  far  superior  to 
the  usual  haphazard  manner  of  "anything  that  sounds" 
that  prevails.  For  one  thing  the  music-lovers  will  arise 
en  masse  and  "call  him  blessed"  who  puts  the  "shock- 
absorber"  of  intelligent  music  cues  into  his  production  of 
real  pictures,  and  the  philistine  himself  will  eventually 
be. led  to  better  things. 


EXHIBITORS  HERALD 


47 


Effective  Film  Insurance  for 
MANUFACTURERS  AND  EXCHANGE  MANAGERS 

All  new  films  should  be  properly  treated  before  they  are 
permitted  to  ran  through  the  projection  machine.  My 
special  proves*  of  seasoning  and  softening  of  new  films 
will  posit  rely  toughen,  creating  an  efficiently  dur- 
able and  long-lived  film. 

Many  of  Chicago's  leading  exchange  managers  will  at- 
test to  the  excellent  results  of  my  method,  which  Is  done 
by  hand  giving  personal  service  to  every  film  treated. 

A.  TEITEL 

112  North  La  Sail*.  St..  Chicago  Telephone  Franklin  3516 


Get  acquainted  with  "FULCO" 
The  Department  Store 
MOVING   PICTURE  IBADE 

MACHINES         EQUIPMENT  <S»  SUPPLIES 
Our  catalog  covers  the  line  from  A-Z 

E.  E.  FULTON  COMPANY 

158  W.  Lake  St.     CHICAGO,  ILL. 


Coburn  Organs 

Perfect  tonal  results  signify 
every  instrument  we  make 


COBURN  ORGAN  COMPANY 

Builders  of  Quality  Organs 
220  N.  WASHTENAW  AV.  CHICAGO,  ILL. 


"Whatever 
You 


Want 

to  Know" 


The  "Exhibitors  Herald"  is  at  your 
service — write  us  for  any  informa- 
tion you  may  require  about  films, 
accessories  or  anything  in  connec- 
tion with  your  business. 


GRIPPING   seven-reel   drama   of  di- 
vorce directed  by  George  Siegmann. 

FOR  STATE  RIGHTS 

Address 

RENOWNED  PICTURES  CORPORATION 

Akiba  Weinberg,  Pres. 
1600  Broadway,  New  York  City 


De-signing -Con5vl,ting  -5vper vising  - 


AVl L LIAAV'p  B  E>  AVN" 

-  Architect- 

189  W  /Aadisox-5treet-  Chicago  - 


-/\ojios-  picyvRE -Theatres  -StvdioS' 


SSWoS-SK  Developing  and  Printing 

  STUDIO  FOR  RENT   

Raw  Stock  for  Sale 
ZENITH  MOTION  PICTURE  CO.,  1737  N.  Campbell  At.,  Chicago,  111. 

OTTO  A.  BRINNER,  Pres.  Telephones:  Humboldt  686— 2298 


Harmony  Between  Exchange  g  Exhibitor 

Oar  process  of  renovation  POSITIVELY  removes  all  oil  and  dirt  from  scratches — 
The  Cause  of  "Rain  Marks'"  on  Film. 


CLEAR  FILMS  the  only  medium  that  makes  pictures  more  pleasing  to  the  audience. 

Progressive  Film  Renovating  Co.  HARRMV™0N"' 

117  N.  Dearborn  St.  Telephone  Cent.  1594  CHICAGO 


There  Is  No  Charge 
for  This  Service 


48 


EXHIBITORS  HERALD 


YOU  WILL  LIKE  THE 
NEW  BRISCOE 


=  T^TV^rr-rp»cc  '"T~tHE  new  Briscoe  at  $685  we  believe  is  the  best  looking,  the  sweetest 
I    J-  rOglCSS  J[  running  automobile  ever  built  at  the  price.  Success  has  made  it. 

Increased  production  has  lowered  costs,  provided  more  refinements. 

|  /'""•'Lrt-.rt   4.         *  I  'OURING  car  has  surprising  roominess — try  it!  Four-passenger  road- 
1  V>n3.r3.CtCr      J  ster  is  the  only  car  built  with  a  full  back  to  the  front  seat — a  nov- 
elty— see  it!  Briscoe-built  in  Briscoe  factories  insures  quality  in 
every  detail. 

=    "K/fp^i^OP  'l  8  P°'nt  to  see  tne  beautiful,  handsomely  finished  and  completely 

|  V^OOClgV,  IV  X  equipped  1917  Briscoe  models  at  your  nearest  dealer's  show  iccm. 


Five  Passenfeer  Tourinfe  Car 
Four  Passenfeer  Roadster 


$685 
$685 


Coachaire  $810 
Delivery  Car  (Canopy  Top  Body)  $700 


BRISCOE  MOTOR  CORPORATION 

Department  23  JACKSON,  MICHIGAN 


1tt  ltdt~ 

on 


& 


EXHIBITORS  HERALD 


We  Abolish  Advance  Deposit  System 

NOTICE  TO  EXHIBITORS 

When  the  system  of  advance  deposits  was  introduced  into  our 
business  to  guarantee  contracts,  I  announced 

1.  That  these  sums  would  be  held  in  a  separate  Trust 
fund,  apart  from  our  business  bank  accounts,  and 
that  they  would  be  withdrawn  from  time  to  time 
when  earned  by  him  rentals. 

2.  That  a  cash  discount  of  six  per  cent  upon  the 
amount  deposited  would  be  allowed. 

These  agreements  have  been  kept.  The  unearned  advance  deposits 
of  the  K.  E.  S.  E.  Service  are  deposited  separate  from  our  business 
funds  in  the  Harriman  National  Bank  of  New  York,  the  Merchants 
Loan  (Sc  Trust  Company  and  the  Continental  Commercial  National 
Bank  of  Chicago. 

Recognizing  the  justice  of  the  Exhibitors'  attitude  that  the  ad- 
vance deposit  works  a  great  hardship  upon  many  whose  funds  are 
tied  up — one  exhibitor  tells  me  that  he  has  on  deposit,  scattered 
among  various  exchanges,  without  security,  the  sum  of  $14,000— and 
after  consultation  with  the  manufacturers  associated  with  me, 
Thomas  A.  Edison,  Inc.,  Mr.  Selig  of  the  Selig  Polyscope  Company, 
and  Mr.  Spoor  of  the  Essanay  Company,  I  take  pleasure  in  announc- 
ing that 

K.  E.  S.  E.  Will  Abolish  the  System  of  Advance  Deposits 

No  further  collections  will  be  exacted  to  guarantee  rental  con- 
tracts by  Kevs  Service. 

Funds  now  in  our  hands  will  be  returned  to  their  owners  as  soon 
as  adjustments  can  be  made,  and  current  business  protected.  These 
adjustments  and  refunds  will  be  made  from  the  home  office  through 
our  branches,  and  will  require  some  time  for  the  labor  of  account- 
ing,  but  all  will  probably  be  closed  out  before  August  1st. 

It  is  necessary  that  our  rental  charges  be  protected,  and  I  con- 
fidently look  for  the  co-operation  of  exhibitors  in  asking  payment 
of  each  rental  charge  before  shipment  of  the  film. 


2 


EXHIBITORS  HERALD 


Photo  Drdma^cT^Sehsational 
(UNIVERSAL) 

v — LJL—  ' 


THE  UNIVERSAL 
SERIAL  EXTRAORDINARY 

FOR  A  BIG  SUMMER  BUSINESS 

10,000,000 

PEOPLE 

who  read  the  Saturday  Evening 
Post,  have  seen,  read  or 
heard  of  the 
GRAY  GHOST 

10,000,000 
PEOPLE 


— are  anxiously  waiting  to 
see    the    thrilling  ac- 
tion of  the  GRAY 
GHOST  on  the 


screen. 


10,000,000 

PEOPLE 


— are  going  to  advertise  this 
great    serial    to  their 
friends,  increasing 
the  number  to  20 
million,  may- 
be more. 


BOOK  IT  NOW  THRU 
ANY  OF  OUR 
UNIVERSAL  EXCHANGES 


EXHIBITORS  HERALD 


iiiiiiniiiiiiniiiiiiiuiiiiin 


Announces  that 


George  Loane  Tucker 

invites  offers  for 

The  United  States  and  Canada 

or  any  part  thereof 

FOR  HIS 

MOST  UNUSUAL  PHOTODRAMA 


Produced  under  the  direction  of 

George  Loane  Tucker 

THE  CONSENSUS  OF  OPINION  AT  THE 
TRADE  SHOWING  AT  THE  RIALTO 
THEATRE    ON     THURSDAY  WAS: 

"A  TREMENDOUS  STORY" 

"A  MARVELOUS  THOUGHT" 

"A  WONDERFUL  MORAL" 

"AN  EXTRAORDINARY  PRODUCTION 
OF  A  GIGANTIC  SUBJECT" 

THIS  IS  A  PICTURE  ABSOLUTELY 
OUT  OF  THE  ORDINARY  AND  A 
SURE    BOX    OFFICE  ATTRACTION 


Candler  Building 


220  West  42nd  Street 


Ay  inc. 


Have  been  given  in  succession  to  six 

THANHOUSER 

features  released  by  Pathe.  Read! 


"THE  CANDY  GIRL" 

(Releasing  Next  Week) 

"Another  Gladys  Hulette 
picture,  reversing  the  usual 
order  of  the  Hulette  pic- 
tures, but  entertains  quite  as 
fully  as  did  its  predecessors." 
— Motion  Picture  News. 


"HINTON'S  DOUBLE" 

(Just  Released) 

"Aside  from  the  drawing 
power  of  the  star,  the  play 
itself  is  of  exceptional  inter- 
est and  will  do  much  toward 
upholding  the  high  standard 
set  by  Thanhouser  produc- 
tions during  the  past  six 
months." 

— Exhibitors'  Trade  Review. 


"VICAR  OF  WAKEFIELD" 

(Special  Release) 

"This  subject,  in  which 
Frederick  Warde  was  fea- 
tured at  the  Rialto,  pre- 
serves all  the  qualities  which 
characterize  ■  Oliver  Gold- 
smith's classic  novel." 

— Moving  Picture  World. 

"WHEN  LOVE  WAS  BLIND"— "The  characters  portrayed  will  arouse  sympathetic  inter- 
est, while  the  fine  continuity  will  please.  What  little  of  the  'Sex  problem'  there  is  in  the 
story  has  been  handled  with  great  delicacy."  — Sunday  Telegraph. 

"POTS-AND-PANS  PEGGY" — "Another  very  entertaining  Thanhouser  picture.  It  is  a 
grateful  relief  to  view  a  picture  that  avoids  the  sordid  side  of  modern  life." 

— Exhibitors'  Trade  Review. 
"HER  BELOVED  ENEMY"— "A  mystery  story  from  a  little  different  angle,  that  may 
be  added  to  Thanhouser's  ever-growing  list  of  unconventional  screen  stories." 

— Sunday  Telegraph. 

THANHOUSER  FILM  CORPORATION 

New  Rochelle,  N.  Y.  Edwin  Thanhouser,  Pres. 

European  Office,  Thanhouser  Films,  Ltd.,  167  Wardour  St.  W.,  London 


DID  YOU  EVER  SEE  SUCH  NOTICES  ' 


EXHIBITORS  HERALD 


5£ 


WHOLESOME 

FILMS  CORPORATION 


Coming: 

Everybody's 
Lonesome 

5  Reels 


Coming: 

The  Penny 
Philanthropist 

5  Reels 


Miss  Clara  E.  Laughlin 

MERICA'S  foremost  authors,  whose  works  are  enjoyably 
popular  because  of  their  absolute  wholesomeness,  newly 
joined  to  the  staff  of  Wholesome.  Films  Corporation  will  be 
announced  very  soon.  You'll  have  a  new  viewpoint  on  life 
when  you  see  Miss  Laughlin's 

Everybody's  Lonesome 

And  gain  a  better  concept  of  your  relations  with  others  from  Miss  Laughlin's 

The  Penny  Philanthropist 

Write  us  for  further  information 

WHOLESOME  FILMS  CORPORATION 

M.  J.  Weisfeldt,  Manager 
Milton  Daily,  Pres.  A.  M.  Allen,  Vice-Pres.  P.  W.  Stanhope,  Sec'y-Treas. 

Executive  Offices:  Consumers  Bldg.,  222  So.  State  St.,  Chicago 


6 


EXHIBITORS  HERALD 


LITTLE  MARY  McALISTER 

The  Youngest  Sergeant  in  the  U.  S.  Army 
Now  Is  Starring  in  Essanay's  Startling  Series  on 

"Do  Children  Count?" 

Do  They?   Ask  the  Mothers 

You  will  find  that  this  winsome  child  actress  will  count 
with  your  patrons.  Only  6  years  old,  she  has  been  commis- 
sioned recruiting  sergeant  by  Capt.  F.  R.  Kenney,  U.  S.  A., 
for  her  Red  Cross  and  recruiting  work. 

Look  Over  These  Magnetic  Titles 
Each  Play  Independent 


The  Guiding  Hand  7 

The  Wonderful  Kvent  8 

Steps  to  Somewhere  9 

The  Yellow  Umbrella  10 

A  Place  in  the  Sun  11 

Where  is  my  Mother?  12    The  Kingdom  of  Hope 
Written  by  Charles  Mortimer  Peck 


When.  Sorrow  Weeps 
The  Uneven  Road 
The  Season  of  Childhood 
The  Little  White  Girl 
The  Bridge  of  Hancv 


Released  Through  K.  E.  S.  E. 


"g^sisiamioy 

1333  Argyle  St.,  Chicago 


FILLERS    THAT    FILL    YOUR  HOUSE 


We  Began  With 

We  Then  Built 

We  Were  Then 
Asked  to  Build- 

And  We  Are 
Now  Building- 


THE 


MAGAZINE 


THE  SCREE.  jsJEWS 


SUPPLEMENT 


THE  NORTH  CCREEWEWS 

SHORE         O  IN  — —  — 


— National  in  Scope 

—Ditto  £,  Demand 

— Local  Color 
in  Chicago 

— Local  Color 
in  Chicago 


Is  It 

Not  Reasona 

ble 

To 

Presume 

,  Therefore, 

That 

ScreeNews 

R  e  a 

lly 

Means 

Good  News? 

Do  Your  Writing    Wiring- Phoning— Calling  Round  NOW! 


6242-44 
Broadway 


AMERICAN 


CORPORATION 


BIOSCOPE 


CHICAGO,  U  S.  A. 


J.  E.  WILLIS 
Pres.  &  Geo.  Mgr. 


EXHIBITORS  HERALD 


NAMES 


Mr.  Exhibitor,  sure  to  attract 
business,  new  as  well  as  old, 
to  your  box  office.  They  are- 


HALL  CAINE 


THE 


Every  Scene  a  Moving  Rembrandt 


DEEMSTER 


AND 


Derwent  Hall  Caine 

SON    OF    THE    AUTHOR,    AS   DAN  MYLREA 


Best  Picture  Reviewed  §Ec'a£*frE™ 


CHICAGO  CRITICS 
NEW 
TRADE 


[GO  CRITICS        I        ££  S>  ,  f  f 

YORK  CRITICS  [  \-wYOCtt 
E  PRESS  V-*#  CUl 


For  Illinois,  Indiana  and  Wisconsin  Bookings  address 

WARREN  and  CLARKE 

Distributors 

305  -  306    Garrick     Theater  Building 
Chicago,  III. 


3 


EXHIBITORS  HERALD 


'mi 


iiiiiiiu 


A    ■  - 


i  ■  n 


Ad' 


vis 


Board: 

LDFISH 


SAMUEL  GO 

Chalrm  

EDGAR  8EI.WYN 
IRVIX  S.  COBB 
ARTHUR  HOPKINS 
MARGARET  MAYO 
ROI  COOPER  MEGRVE 
ARCHIBALD  SELWYN 
CROSBY  GAIGE 
PORTER  EMKRSON 

BROWNE 


iljlllllii  # 


These  Are  The  Things  That 
Goldwyn  Knew 

FROM  the  beginning,  Goldwyn  had  little  or  no  trouble  shaping  and  agree- 
ing on  the  basic  policy  of  this  organization.  We  had  certain  definite 
knowledge  on  which  we  could  work. 

L  We  knew  that  the  Goldwyn  policy  must  embody  those  things  of  which 
exhibitors  approved. 

2.  We  knew  that  exhibitors  desired  a  staple,  sane  policy  of  open  bookings 

3.  We  knew  that  exhibitors  demanded  improved  productions — an  increase  in 
the  quality  of  pictures. 

4.  We  knew  exhibitors  preferred  to  conduct  business  with  us  through  our 
own  branches,  instead  of  through  regional  franchise  middlemen. 

5.  And  we  also  knew  that  exhibitors  desired  new  refinements,  new  ideas 
new  skill,  new  stories — in  fact,  an  entirely  neiv  type  of  productions. 

Knowing  all  of  these  things  to  be  desired,  Goldwyn  has  done  them.  And  that 
is  all  there  was  to  the  shaping  of  the  Goldwyn  policy.  .  .  .  Our  twenty-five 
branches  are  now  open  in  the  United  States  and  Canada  and  our  managers 
are  ready  to  discuss  contracts  with  exhibitors. 


Ooldwyn^pkturcs 

Corporation 


16  E.  42d  ST..  NEW  YORK  CITY 


Telephone:  Vanderbilt  11 


----- 
ass 


mil 


niiifuiij 


i  .Him 


I'm  the  Original  War  Baby 

and  I'd  just  as  soon  scrap  for  your  theatre  as  any  other 

I  don't  need  Conscription  to  raise  an 
army.   As  soon  as  folks  see  my  cards 
they  volunteer.   And  say,  with  me  and 
my  army  fightin'  for  your  theatre,  you 
can  lay  back  and  laugh  out  loud  at  the  Dull 
Summer  Months.  Just  enlist  me  on  your  side  and 
watch  the  "Summer  Drop"  fade  over  the  skyline. 

When  I  call  the  roll,  every  kid  that  has  ever  seen 
or  heard  of  me,  answers  "Here."  And  the  kids 
bring  their  ma's  and  pa's  and  the  rest  of  the 
family  with  them.  There  isn't  a  slacker  in  the 
bunch.  And  then  when  I  give  the  word,  on  they 
march  to  battle  for  big  Summer  Returns  for  you, 
with  General  Prosperity  at  their  head,  right  behind  me.  And  they'll  fight 
their  heads  off  for  thirty  weeks,  no  matter  how  hot  the  weather  is. 

Start  giving  out  Cico  Toodles  Cards  and  watch  the  army  grow.  Don't  let  someone  else  send  in  a  call 
for  me  first.'  Just  as  quick  as  you  can  get  in  touch  with  your  local  exchange,  and  tell  them  that  ^ou 
want  Cico  Toodles  for  your  theatre,  or  else  write  in  to 


I'll  bring  with  me  some  slides  for  your 
screen  and  a  display  for  your  lobby 
FRF.E  OK  CHARGE 


CAHILL-IGOE  COMPANY 

117  W.  HARRISON  ST..  CHICAGO,  ILL. 


SI 


T H.E    INDEPENDENT  %  ffUA    T;1R&D£  PAPEfv 


MARTIX  J.  QUIGLEY,  Editor 


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Volume  V 


JULY  7,  19i; 


Number  2 


Illinois  Escapes  Censorship 
ILLINOIS  has  escaped  the  menace  of  censor- 
*  ship  for  at  least  two  years.  This  was  accom- 
plished during  the  final  hours  of  the  recent 
session  of  the  Illinois  legislature,  which  had 
under  consideration  a  bill  legalizing  state-wide 
censorship  of  motion  pictures. 

This  escape  from  the  proposition  of  state 
censorship  should  cause  universal  rejoicing 
throughout  the  trade.  However — and  it  is  a 
regrettable  fact — it  will  cause  disappointment 
in  certain  quarters. 

The  censorship  question,  although  the  re- 
cent measure  has  been  defeated,  is  by  no  means 
dead  in  Illinois.  The  proposition  will  be  revived 
and  the  industry  will  again  be  called  upon  to 
take  a  stand  against  it.  It  is  to  be  hoped  sin- 
cerely, that  the  next  time  the  measure  is  under 
consideration  the  motion  picture  business  will 
present  a  united  front  against  it.  Had  this  been 
done  recently  the  prospect  of  its  revival  in  the 
near  future  would  not  be  so  bright. 

The  film  trade  should  realize  that  no  cen- 
sorship measure,  however  favorable  on  its  face, 
is  a  good  thing  for  the  business.  Every  inch 
that  is  yielded  will  only  encourage  the  pro- 


ponents of  censorship  to  demand  more  strin- 
gent legislation. 

This  is  the  age  of  the  "busy-body" :  half  of 
the  population  of  America  is  trying  to  find  out 
what  the  other  half  is  doing  and  then  proceeds 
in  an  effort  to  make  the  "other  half"  conform 
to  their  ideas.  The  only  sane  course  for  the 
film  industry  to  take  is  to  oppose  rigorously 
all  forms  of  censorship  and  demand  that  police 
regulation  alone  take  care  of  the  iniquitous 
picture. 

In  connection  with  the  defeat  of  the  cen- 
sorship bill  the  Mutual  Film  Corporation  is  en- 
titled to  a  generous  modicum  of  praise.  This 
company,  almost  alone  among  the  big  com- 
panies in  the  business,  set  themselves  in  a 
thorough,  conscientious  manner  to  the  task  of 
opposing  the  advance  of  official  censorship  in 
Illinois.  The  results  in  the  matter  attest  to  the 
able  manner  in  which  the  campaign  against  the 

censorship  menace  was  conducted  by  Mutual. 

****** 

Kleine  Abolishes  "Deposits" 

A DEVELOPMENT  of  major  importance 
to  the  trade  is  the  announcement  of  Mr. 
George  Kleine  that  the  K-E-S-E  will  abolish 
the  system  of  advance  deposits. 

The  decision  reached  by  Mr.  Kleine  and  his 


Free  Pulpit— Free  Press— FREE  PICTURES 


':-v^:^^:^:;y;  -      :  -:  rV  -.  il'.L  J.  _ ..  -  L     /.  1  ...  .     L__ 


10 


EXHIBITORS  HERALD 


Summary  of  Current  Issue 


News  of  the  Weeh 


Motion  Picture  Theater  Owners'  Association  of  Illinois 

Is  Formed   

George  Kleine  Abolishes  the  Deposit  System  

Oklahoma  Exhibitors  Pick  Delegates  and  Alternates  to 

Chicago  Convention   

Marguerite  Clark  in  "The  Amazons"  to  Start  Paramount 

Open  Booking  Plan  August  5  

Tohnson  Is  Upheld  in  Suit  Against  Trade  Review  

Nat  S.   Stronge   Is   Made  Publicity  Director  for  Vita- 

graph-V-L-S-E   -t— 

Chicago  M.  P.  E.  L.  and  Exhibitors  Kail  to  Frame  New 

License  Fee  Schedule   

City  in  New   Mexico  Sets  License  Tax  on  Admission 

Price  of  Film  Houses   

War  Film  Showing  "Tanks"  Added  to  Chapin  Cycle  Ex- 
hibition in  New  York   

John  Fiske  Leaves  Mutual  Publicity  Department  

Griffith   Cannot   Get   Battle  Scenes  on   French  Firing 

Line,  He  Declares   

"Rose  o'   Paradise,"   First  Bessie   Barriscale   Film  for 

Paralta,  Rapidly  Nears  Completion   

New  Orleans  Sued  for  $1,000  Damages  in  Film  Theater 

Case   ••  ••  

Chicago  Will  Be  Scene  of  Association's  Annual  Meeting, 

Scheduled  for  July  18   

Eva  Tanguay  to  Star  in  Film  Productions  on  Selznick 

Program   

Mack  Sennett  Officially  Quits  Triangle;  Hart  Says  He 

Will  Sever  Connection   

Frank  Hall  Uses  Imnressive  Stage  Set,  Exact  Copy  of 

Film  Scene,  for  "Bar  Sinister"   

"The    Lost   Express,"   with    Helen   Holmes,    Is  New 

Signal  Serial   

Philadelphia    House    Hires   Actor    to    Speak  Cut-Outs 

Made  by  Censors   -  

Chicago  Premiere  of  "The  Garden  of  Allah"  at  Colonial 

Theater  Set  for  July  22  

"The  Range  Boss,"  with  Jack  Gardner,  and  Washburn  s 

"Golden  Idiot"  Next  Essanay  Films   

Mildred  Harris  Will  Star  in  "The  Whim,"  First  Lois 

Weber  Film   

Storv  of  Beating  Illinois  State  Censor  Bill  

Biggest  and  Best  Market  in  History  of  Film  Industry 

Seen  bv  Frank  Hall   

Sensation  Film  for  1918,  Now  in  Scenario,  Finished  by 

Nell  Shipman    ..  ........ 

Tune    Elvidge    Made    World    Star    of    First    Rank  by 

Brady:  Lew  Fields  Works  in  Studios  on  New  Film 
Selig  Feature  Adapted  from  Terhune  Novel  Soon  Will 

Be  Readv   


Page 

11 
11 


Reviews 


Five  Parts,  with  Valeska  Suratt. 
Vitagraph  D.,  Five  Parts,  with 


"1  Believe"  G.  L.  Tucker-Cosmofotofilm,  Eight  Parts... 
"The  Car  of  Chance,"  Bluebird  C,  Five  Parts,  with 

Franklyn  Farnum 
"The  Slave,"  Fox  D. 
"A  Son  of  the  Hills 

Antonio  Moreno           .....„........._.  ----- ------------ 

"The   Man    Who   Was   Afraid,"    Lssauay-k-ES-L  D.. 

Five  Parts,  with  Bryant  Washburn  .— . 

"The  Great  Power,"  Metro  D.,  Five  Parts,  with  Ltnel 

Barrymore   ---  --;  --  

"When  Baby   Forgot,"  Lasalida-Pathe  D.,  I-ive  Parts, 

with  Baby  Osborne  --•  — •■ 

"Madcap  Madge,"  Kay  Bee-Triangle,  Five  Parts,  with 

Olive  Thomas   -  

Selig  World  Library    .   --  

"The  Garden  of  Allie,"  Follies  of  the  Week-Titan  C  

"The  Uneven  Road,"  Essanay-K-E-S-E  D.,  Two  Parts, 

with  Mary  McAlister  --:  

"The    Masked    Heart,"   American-Mutual,    Five  Parts, 

with  William  Russell   ,  --  ,  --  -  

"Cupid's   Rival,"  King-Bee   Film  Corporation  C,  Iwo 

Parts,  with  Billy  West   -  --  -----  

"The  Price  of  Pride,"  World  D.,  Five  Parts,  with  Car- 

lyle  Blackwell  and  June  Elvidge   -.  

"Would  You  Believe  It?"  Essanay  D.,  S.  T.  28  minutes, 

with  Ernest  Maupain  

"Trials  and  Tribulations,"  Selig-General  C,  with  George 

Fawcett   


23 


26 
26 
26 
27 

28 
28 


Departments 

The  Voice  of  the  Trade   -   31 

Market  Quotations  ---  -■   " 

Official  Cut-Outs  by  Chicago  Censor  Board  -•   ii 

This  Week  at  Downtown  Chicago  Theaters  

Synopses    ,2 

Canadian  Film  News   

Chicago  Trade  Events    *° 

Exhibitors  and  Exchanges    "*a 


(Continued  from  preceding  page) 

associates  is  of  signal  interest  not  only  to 
patrons  of  the  "Keys  Service,"  but  to  the  trade 
at  large,  for  Mr.  Kleine  is  widely  known  as  a 
thorough  and  able  student  of  the  problem  of 
advance  deposits. 

Mr.  Kleine  has  made  a  conscientious  study 
of  the  entire  proposition  and  at  one  time  con- 
sidered recommending  the  European  system  of 
"acceptances."  He  has  followed  and  studied 
the  problem  from  its  very  inception  and,  conse- 
quently, the  decision  he  has  reached  at  this 
time  is  of  great  import. 

Mr.  Kleine  fairly  and  squarely  has  recog- 
nized the  injustice  to  exhibitors — the  honest 
exhibitors  who  value  their  credit  standing — of 
the  old  system  of  advance  deposits  and  straight- 
away has  eliminated  it  from  his  organization. 
His  action  is  most  commendable  and  should 
serve  as  a  guiding  light  to  other  distributors 
who  cherish  the  good-will  of  their  patrons  and 
recognize  the  abstract  justice  of  the  matter. 

That  Explains  Everything 

'  if  r  E  ALL  lose  interest  at  times  and  just 
»  »      plod  along  without  any  enthusiasm  in 
our  work,"  remarks  the  M.  P.  World,  edito- 
rially. 

Martin  J.  Quigley. 


Clarence  J.  Caine,  one  of  the  best  liked  young 
men  in  the  field  of  motion  picture  journalism,  died 
last  week  at  Sierra  Madrc,  Cal. 

With  the  enthusiasm  of  youth,  Clarence  Caine 
responded  to  the  stern  exactions  of  the  motion  pic- 
ture trade  with  the  full  measure  of  his  health  and 
strength,  and,  had  his  life  been  spared,  he  undoubt- 
edly would  have  won  an  important  position  in  this 
trade. 

After  several  months  of  failing  health  Clarence 
Caine  removed  to  California  last  winter,  but  the 
struggle  to  regain  his  strength  proved  a  losing  figrrt 
and  on  June  21,  surrounded  by  a  number  ot  close 
friends  from  the  film  world  of  Los  Angeles,  the  end 
came.    He  is  survived  alone  by  his  mother. 

Clarence  Caine  at  various  times  was  on  the  staff 
of  the  "Exhibitors  Herald,"  Motography  and  the 
Motion  Picture  Magazine.  He  also  was  with  the 
Selig  Polyscope  Company  in  the  capacity  of  him 
editor. 

In  the  passing  of  Clarence  Caine  the  film  trade 
has  los:  a  sterling  young  man  who  was  a  credit  and 
a  compliment  to  the  business. 


H.  P.  THEATER  OWNERS'  ASSOCIATION  OF  ILLINOIS  FORMED 


Organization  Launched  in  Chicago  With  160  Theaters 
Represented;  to'Apply  for  M.  P.  E.  L.  Charter;  Schoen- 
stadt  and  Choynski  Made  Temporary  Officers. 


The  new  Motion  Picture  Theater 
Owners'  Association  of  Illinois,  with 
representative  membership  of  160 
theaters,  was  launched  in  Chicago 
Friday,  June  22. 

Twenty-seven  members  attended 
the  meeting  in  Fraternity  Hall,  19 
West  Adams  street,  at  which  Henry 
Schoenstadt  was  made  temporary 
chairman,  and  Maurice  A.  Choynski 
emporary  secretary. 

Mr.  Schoenstadt,  in  business  with 
his  sons,  owns  and  operates  a  chain 
f  film  theaters  which  span  Chicago, 
while  Choynski  owns  and  operates 
two  theaters  on  the  North  Side. 

Fred  Herrington,  the  national  or- 
ganizer from  Pittsburgh,  laid  the 
preliminary  plans  of  organization, 
which  were  followed  successfully 
despite  the  fact  that  Herrington  left 
Chicago  before  the  initial  organiza- 
tion step. 

Members  Donate  $380 
The  twenty-seven  members  of  the 
new  association    who    were  present 
donated  $380  for  expenses  and  or- 
ganization purposes. 

Mr.  Choynski  states  that  the  asso- 
ciation will  immediately  apply  for  a 
state  charter  in  Motion  Picture  Ex- 
hibitors' League  of  America  during 
the  coming  week  after  the  election 
of  permanent  officers.  Also,  a  cor- 
porate charter  will  be  secured  under 
the  laws  of  Illinois. 

The  committee  appointed  to  frame 
by-laws  and  draft  a  constitution  fol- 
low?: M.  A.  Choynski,  A.  J.  Krug, 
G.  Trculich  and  Henry  Schoenstadt. 

This  committee,  shortly  after  being 
appointed  by  the  twenty-seven  theater 
owners,  who  represent  eighty-three 
film  houses  in  Chicago,  started  work 
on  the  constitution  and  by-laws.  Just 
as  soon  as  this  work  is  completed, 
which  will  consume  the  major  por- 
tion of  three  days,  it  is  estimated, 
permanent  officers  will  be  elected. 
Doubt  on  M.  P.  E.  L.  Charter 
The  slogan  already  adopted  by  the 
association  is:  "Open  and  Abovc- 
Board  —  One  for  All  and  All  for 
One." 

While  the  association  will  apply 
immediately  for  a  state  charter  as  a 
branch  of  the  Motion  Picture  Exhib- 
itors' League,  there  is  some  doubt  in 
the  minds  of  the  organizers  whether 
this  charter  will  be  granted.  How- 
ever, at  the  meeting  it  was  emphati- 
cally pointed  out  that  if  the'  national 
body  spurns  the  association's  appli- 
cation, that  the  new  organization 
will  operate  independently. 

Only  bona  fide  theater  owners  will 
be  admitted  to  membership  in  the 


new  association.  This  move,  it  was 
stated  at  the  meeting,  will  tend  to 
eliminate  "politics,''  which  in  the  past 
has  caused  considerable  dissension  in 
the  ranks  of  other  organizations. 

Exhibitors  throughout  the  state  of 
Illinois  have  signified  their  intention 
of  joining  the  new  association,  which, 
with  a  membership  composed  exclu- 
sively of  theater  owners,  is  designed 
for  intensive  protection  of  theater 
men's  interests. 

Will  Present  Solid  Front 

Pernicious  legislation  of  state-wide 
scope,  as  well  as  local  law-making 
which  will  injure  business  or  shackle 
exhibitors  in  any  way,  will  hereafter 


face  a  solid  front  of  owners  of 
theaters  who  will  fight  tenaciously 
to  preserve  their  business. 

One  glaring  need  of  a  powerful 
theater  owners'  organization  was 
brought  to  the  attention  of  the  asso- 
ciation in  Chicago  this  week  in  the 
form  of  a  new  license  fee  schedule, 
which  was  practically  neglected  be- 
cause no  organization  exists  at  pres- 
ent in  Illinois  capable  of  handling  the 
situation. 

It  is  announced  that  the  new  asso- 
ciation's meetings  will  be  open  to 
trade  press  representatives  regardless 
of  the  import  of  matters  under  dis- 
cussion. 


GEORGE  KLEINE  ABOLISHES  DEPOSIT  SYSTEM; 

WILL  RETURN  $150,000  TO  EXHIBITORS 


Move  Will  Be  Greeted  by  Theater  Men  as  Another  Step 
to  Long-Sought  Victory;  Producer  Follows 
Plan  of  Other  Big  Concerns 


The  George  Kleine  Company  of 
Chicago  is  the  latest  concern  to  an- 
nounce the  abolition  of  the  deposit 
system.  In  the  future  exhibitors  us- 
ing the  Kleine  service  can  select  their 
films  and  will  not  be  required  to  pay 
a  deposit  on  advance  bookings. 
Will  Return  $150,000 

The  Kleine  Company  will  return 
approximately  $150,000  to  exhibitors 
who  have  been  using  its  service, 
which  money  has  been  paid  by  them 
as  advance  booking  deposits. 

This  move  on  the  part  of  Mr. 
Kleine  is  in  keeping  with  the  open 
booking    plan    adopted   by  Triangle 


Distributing  Corporation  a  short  time 
ago  and  the  Paramount  Pictures  Cor- 
poration, which  will  drop  the  old 
system  August  5. 

Step  Toward  Victory 
Mr.  Kleine  states  that  he  expects 
within  a  very  short  time  to  see  all 
manufacturers  abolish  the  deposit 
system.  Exhibitors  throughout  the 
country  have  been  fighting  for  some 
time  to  bring  this  about,  and  no 
doubt  Mr.  Kleine's  announcement 
will  be  greeted  as  another  step  to- 
ward victory.  It  is  an  establishment 
of  the  manufacturers'  faith  in  the 
word  of  exhibitors. 


OKLAHOMA  DELEGATES  AND  ALTERNATES  TO 

CHICAGO  M.  P.  E.  L.  CONVENTION  ARE  PICKED 


Herrington  Attends  Meeting  at  Which  Organization  Votes 
Exhibitors  Are  to  Go  Uninstructed ;  President  Monnand 
and   Secretary   Brophy   Will  Attend 


At  a  meeting  of  the  M.  P.  E.  L.  of 
Oklahoma,  held  June  19,  at  the  Lee 
Huckins  Hotel,  Oklahoma  City,  the 
following  delegates  were  elected  to 
attend  the  Chicago  convention  in 
July:  A.  B.  Monnand,  president,  of 
Shawnee;  L.  \Y.  Brophy,  secretary, 
of  Muskogee;  S.  H.  Jones,  of  Altus: 
John  Fesney,  of  Okmulgee;  Thomas 
H.  Boland,  of  Oklahoma  City;  J.  L. 
Olive,  of  Chickasha,  and  John  Slo- 
cum,  of  Mangum,  Okla. 

The  following  alternates  were  also 


selected:  J.  H.  Moller,  of  Sapulpa; 
Maurice  Lovvenstein,  of  Oklahoma 
City;  J.  S.  Clayman,  of  dishing;  J. 
L.  Carr,  of  Kingfisher:  and  H.  W. 
McCall,  of  Oklahoma  City. 

National  Organizer  Fred  J.  Herring- 
ton attended  the  special  meeting,  as 
well  as  forty  of  the  leading  exhibitors 
of  the  state.  It  was  voted  to  send 
the  delegates  to  the  convention  un- 
instructed. 

The  meeting  marked  the  opening  of 

(Continued  on  page  14,  column  3) 


12 


EXHIBITORS  HERALD 


MARGUERITE  CLARK  IN  "THE  AMAZONS"  TO 

START  PARAMOUNT  OPEN  BOOKING  AUGUST  5 


Change  to  New  Policy  by  Pioneer  Producing  Concern  Offers 
Noted  Star  and  Story  by  Sir  Arthur 
Wing  Pinero 


When  the  Famous  Players  -  Lasky 
Corporation  made  its  announcement 
that  August  5  would  mark  the  inaug- 
uration of  an  open  booking  policy 
there  was  embodied  in  that  announce- 
ment a  statement  to  the  effect  that 
one  of  the  first  productions  under  this 
new  system  was  to  be  an  adaptation 
of  Sir  Arthur  Wing  Pinero's  "The 
Amazons,"  starring  Marguerite  Clark. 

So  far-reaching  was  the  effect  of 
the  announcement  of  a  revolutionary 
change  in  policy  by  the  pioneer  pro- 
ducing and  distributing  concern  that 
the  full  significance  of  the  news  con- 
cerning the  identity  of  the  first  film 
was  for  the  time  being  overshadowed. 
J.  Kaufman  Directs 

Joseph  Kaufman,  who  has  accom- 
plished excellent  results  as  a  director 
of  Famous  Players  productions,  and 
who  had  the  distinction  of  directing 
George  M.  Cohan's  first  photoplay 
production,  "Broadway  Jones,"  is  in 
charge  of  Miss  Clark's  picture. 

Though  the  spirit  of  the  stage  ver- 
sion of  Pinero's  play  has  been  closely 
adhered  to  in  the  adaptation,  certain 
minor  changes  have  been  introduced 
which  were  considered  essential  to 
the  conversion  of  the  story. 

"The  Amazons"  concerns  the  re- 
markable history  of  the  Marchioness 
of  Castlejordan  and  her  three  de- 
lightful daughters,  each  one  of  whom 
is  both  a  source  of  joy  and  sorrow 


to  the  marchioness.  Though  she 
loves  the  daughters,  it  is  a  subject 
of  bitter  anguish  to  her  that  they 
were  girls  instead  of  boys,  and  it  is 
her  obsession  to  make  them  as  boy- 
ish as  possible.  To  that  end  she  en- 
deavors to  dress  them  almost  exclu- 
sively in  boy's  clothes  to  instil  into 
their  feminine  hearts  as  much  of  the 
masculine  as  a  continued  association 
with  mannish  sports  is  capable  of  ac- 
complishing. 

Gymnasium  Setting 
The  gymnasium  in  the  Castle- 
jordan home  furnishes  the  setting  for 
some  of  the  most  interesting  comic 
scenes  in  the  original  play.  For  four 
weeks  a  portion  of  the  FamousPlay- 
ers  studio  has  been  given  over  to 
the  huge  gymnasium  setting,  where 
Miss  Clark  and  the  other  members  of 
the  cast  have  been  hard  at  work  upon 
these  comic  and  near-serious  epi- 
sodes. 

The  gymnasium  incidents  represent 
only  a  small  portion  of  the  comic  sit- 
uations which  develop  during  the 
course  of  the  story. 

The  escapades  of  Tommy  (Margue- 
rite Clark)  upon  her  escape  to  Lon- 
don and  her  efforts  to  conceal  her 
feminine  self  beneath  a  mannish  cos- 
tume, and  her  panic  when  she  sud- 
denly plunges  into  the  limelight  by 
an  impetuous  act,  form  other  interest- 
ing episodes  in  the  picture. 


JOHNSON  IS  UPHELD 

BY  COURT  IN  SUIT 
AGAINST  TRADE  REVIEW 

Justice  Erlanger,  in  special 
term,  part  4,  of  the  Supreme 
Court,  handed  down  a  decision 
Friday,  June  15,  in  the  case  of 
William  A.  Johnston  against  the 
Exhibitors'  Trade  Review,  hold- 
ing that  the  articles  published 
and  attacking  Mr.  Johnston  were 
libelous,  "as  involving,"  accord- 
ing to  the  Law  Journal  of  June 
16,  "a  personal  attack  upon  the 
plaintiff  beyond  the  scope  of 
fair  criticism  directed  to  his 
work  as  an  editor."  Johnston  is 
suing  for  damages  amounting  to 
$100,000. 


NAT  S.  STRONGE  MADE 
PUBLICITY  DIRECTOR 

FOR  VITAGRAPH  -  V-L-S-E 

Nat  S.  Stronge,  formerly  manager 
of  the  news  service  department  for 
Greater  Vitagraph  -  V-L-S-E,  has  been 
made  publicity  director,  while  Paul  N. 
Lazarus,  who  has  acted  as  assistant 
advertising  manager,  has  been  made 
advertising  manager  in  charge  of  all 
advertising. 


Toronto,  Ont. — The  Bluebird  film, 
"Treason,"  is  playing  a  full  week's 
run  at  Shea's  Hippodrome,  Toronto, 
one  of  the  largest  vaudeville  houses 
here.  Special  advertising  has  been 
done  by  the  theater  for  the  film. 


MARGUERITE  CLARK   (CENTER)   AND  TWO  SCENES   FROM   NEWEST   FILM,   "THE  AMAZONS" 


IN  THIS  FILM,  WITH  ITS  TOUCHES  OF  COMEDY,  THE  STAR  IS  SEEN  AS  THE  DAUGHTER  OF  A  WOMAN  WHO  IS  DIS- 
APPOINTED BECAUSE  HER  CHILDREN  ARE  ALL*  GIRLS,  AND  WHO  RAISES  THE  GIRLS  LIKE  BOYS  (Paramount) 


EXHIBITORS  HERALD 


13 


Maurice  Choynski  Submits  Only  Plan,  Which  Is  Called 
Inadequate — League  SideStepped  Issue,  Says  City 
Collector — Sub-body  to  Act 


CHICAGO  M.  P.  E.  L.  AND  EXHIBITORS  FAIL 

TO  FRAME   NEW  LICENSE  FEE  SCHEDULE 


Lack  of  concerted  action  on  the 
art  of  the  theater  men  of  Chicago 
has  placed  the  matter  of  increasing 
the  annual  license  fee  entirely  up  to 
:he  sub-committee  appointed  by  the 
license  committee  chairman  of  the 
Chicago  city  council. 

Alderman  James  B.  Bowler,  chair- 
man of  the  sub-body,  held  a  meeting 
of  his  committee  in  the  city  hall  on 
Tune  21,  at  which  a  readjustment  of 
the  license  charges  was  discussed. 
The  sub-committee  reported  to  the 
icense  committee  that  only  one  ex- 
hibitor, Maurice  A.  Choynski,  who 
conducts  two  theaters  on  the  North 
Side,  had  submitted  a  schedule,  and 
the  matter  was  referred  back  to  Mr. 
Bowler's  committee  with  authority  to 
draw  up  a  table  of  fees  to  be  charged 
which  will  be  adopted  by  the  license 
committee  and  submitted  to  the 
council. 

Exhibitors'  League  Fails 
Mi-.  Choyn ski's  schedule,  while  ap- 
pearing practical  from  an  exhibitor's 
[standpoint,  did  not  meet  the  approval 
iof  all  of  the  committeemen. 

The  Motion  Picture  Exhibitors' 
League  branch  of  Chicago  had  repre- 
sentatives at  the  various  meetings  in 
the  City  Hall  and  the  president  spoke 
at  length  upon  the  question,  but  the 
League  failed  to  submit  a  table  of 
fees  which  would  be  acceptable  to  the 
exhibitors  of  Chicago,  although  re- 
quested repeatedly  to  do  so. 

Because  of  the  inactivity  of  the  Chi- 
cago branch  of  the  Exhibitors' 
League  and  the  exhibitors  in  general, 
the  sub-committee  now  is  going  ahead 
and  will  prepare  its  own  schedule  of 
license  fees  which  will  be  submitted 
to  the  license  committee  next  week. 
How  Tax  May  Be  Framed 
It  is  intimated  that  under  the  sub- 
committee's plan  theaters  with  a  seat- 
ing capacity  of  from  100  to  300  will 
have  to  pay  a  license  of  $175  per  year; 
those  with  300  to  500  seats,  $350;  from 
500  to  1,000  seats,  $700;  and  those 
with  1,000  to  1,500  seats,  $1,400.  This 
will  be  at  the  rate  of  about  70  cents 
per  seat  for  the  larger  theaters  and 
for  the  smaller  houses,  where  the  ad- 
mission charge  is  less,  it  will  run 
about  58  cents  per  seat  per  year. 

When  the  Chicago  city  council  de- 
cided some  time  ago  that  the  city 
would  raise  approximately  $30,000 
more  through  licensing  the  theaters, 
theater  owners  were  notified  that  to 
safeguard  their  interests  and  not  bur- 
den them  excessively,  open  hearings 


would  be  held  on  the  subject  at  which 
a  license  fee  schedule  would  be  drawn 
up  suitable  to  all  exhibitors. 

The  Exhibitors'  League  branch  was 
notified  and,  because  it  claimed  an 
overwhelming  membership  of  Chicago 
exhibitors,  was  requested  to  submit  a 
schedule  which  would  meet  with  the 
approval  of  its  members. 

Hopp  and  League  Fail 

Joseph  Hopp.  president  of  the  Chi- 
cago branch,  with  a  number  of  other 
league  members  and  officials,  ap- 
peared at  some  of  the  initial  hearings 
on  the  question,  and  offered  ideas  for 
framing  the  license  fee  schedule.  But 
this  official's  statements  that  exhibit- 
ors were  unanimously  in  accord  with 
his  ideas  on  the  subject,  brought 
opposition  from  league  members.  At 
the  time,  it  was  declared  Hopp's  plan 
would  prove  very  disadvantageous  to 
the  exhibitors  operating  houses  with 
small  seating  capacities. 

George  F.  Lohman,  deputy  city  col- 
lector, who  was  to  have  received 
schedules  which  the  league  and  inde- 
pendent exhibitors  were  asked  to  sub- 
mit, states  that  the  league  has  vir- 
tually side-stepped  the  affair  without 
presenting  any  schedule.  Mr.  Choyn- 
ski, asserts  Lohman,  has  made  every 
effort  in  the  interest  of  exhibitors  to 
frame  a  suitable  schedule,  but  has  not 
had  sufficient  co-operation  and  sup- 
port of  other  exhibitors  to  frame  a 
measure  which  would  prove  adequate. 


CITY  IN  NEW  MEXICO 
SETS    LICENSE  TAX 
ON  ADMISSION  PRICE 
OF  PICTURE  THEATERS 

Albuquerque,  N.  M. — At  a 
meeting  of  the  city  council  held 
last  week  an  ordinance  increas- 
ing the  city  tax  on  motion  pic- 
ture theaters  was  introduced 
and  passed  first  reading.  The 
theaters  now  pay  an  annual  li- 
cense of  $50.50  a  year.  Under 
the  new  ordinance,  No.  592,  a 
graduated  tax  will  be  imposed, 
based  on  the  charge  of  admis- 
sion, as  follows:  Theaters  charg- 
ing as  high  as  10  cents  will  pay 
$100  a  year;  those  charging  as 
high  as  15  cents,  $200  a  year, 
and  those  charging  more  than 
15  cents,  $300  a  year. 


WAR  FILM  SHOWING 
"TANKS"  ADDED  TO  CHAPIN 
CYCLE  SHOWING  IN  N.  Y. 

NEW  YORK— The  Lincoln  cycle 
of  pictures  began  its  fourth  week  at 
the  Globe  Theater  June  24.  Benjamin 
Chapin  has  added  to  the  program  a 
war  film  showing  the  British  "tanks" 
in  action. 


JOHN  FISKE  LEAVES 

MUTUAL  PUBLICITY  DEPT. 

John  Fiske,  formerly  employed  in 
the  Publicity  Department  of  the  Mu- 
tual Film  Corporation  at  its  Chicago 
offices,  left  the  services  of  the  Mutual 
May  16. 


GRIFFITH  CANNOT  GET  BATTLE  SCENES 

ON  FRENCH  FIRING  LINE,  HE  DECLARES 


Word  comes  from  London,  Eng- 
land, that  D.  W.  Griffith  has  re- 
turned from  the  battle  front  in 
France,  where  he  has  been  study- 
ing the  possibilities  of  securing  ac- 
tual battle  scenes,  convinced  that 
it  is  impracticable  to  secure  the 
much  desired  war  views.  Onl>- 
isolated  incidents,  such  as  have  al- 
ready appeared  in  news  weeklies 
and  official  films,  can  be  taken  and 
conditions  were  against  securing  a 
continuous  record  of  events  of  any 
battle. 

Mr.  Griffith  says:  "To  take  mo- 
tion pictures  of  the  struggle  of  the 
enemy's  trenches  means  having 
your  camera  in  'No  Man's  Land' 
and  the  Germans  are  not  sufficient- 
ly sportsmanlike  to  leave  you 
alone  undisturbed  in  vour  work. 


"At  the  best,  it  is  only  possible 
to  film  snatches  of  a  battle,  and 
these  could  not  be  pieced  together 
to  give  the  public  a  sufficiently 
comprehensive  idea  of  what  a  bat- 
tle is  like.  As  it  is,  while  the  cam- 
eraman has  achieved  wonders,  he 
must  remain  satisfied  rather  with 
accessories  of  the  battle  than  the 
battle  itself. 

"To  secure  fighting  pictures  with 
any  clear  detail  it  is  necessary  to 
have  the  camera  right  up,  for  the 
the  smoke  caused  by  the  explosion 
of  the  shells  tends  to  throw  a  veil 
over  everything,  and  I  am  afraid 
that  however  magnificently  battle 
preparations  are  organized  no  se- 
cure place  has  yet  been  arranged 
in  Ho  Man's  Land'  for  the  picture 
man." 


14 


EXHIBITORS  HERALD 


•ROSE  O'  PARADISE,"  FIRST  BESSIE  BARRISCALE 

FILM  FOR  PARALTA,  RAPIDLY  NEARS  COMPLETION 


Change  Made  for  Important  Role  in  Cast;  War  Scenes  for  Kerri- 
gan's "A  Man's  Man"  Being  Filmed  Near 
San  Diego,  Cal. 


Bessie  Barriscale's  first  Paralta  pro- 
duction, "Rose  o'  Paradise,"  is  rapidly 
nearing  completion  at  the  Chine  stu- 
dios at  Hollywood,  Cal.,  which  were 
recently  acquired  by  the  Paralta 
Plays,  Inc. 

Howard  Hickman,  who  was  origin- 
ally cast  to  play  the  role  of  Theodore 
King  in  support  of  Miss  Barriscale, 
has  been  recast,  it  is  announced,  and 
will  appear  in  the  part  of  Lafe  Grand- 
oken,  the  cobbler.  Norman  Kaiser 
has  been  engaged  and  is  now  playing 
the  role  of  Theodore  King  under 
the  direction  of  James  W.  Young. 

Filming  Battle  Scenes 

"A  Man's  Man"  is  the  title  of  the 
1.  Warren  Kerrigan  play  in  which 
the  popular  star  will  appear  indepen- 
dently under  the  Paralta  Plays,  Inc. 
The  battle  scenes  of  Mr.  Kerrigan's 
photoplay    are    being  photographed 


near  San  Diego  under  the  direction 
of  Oscar  Apfel. 

As  yet,  the  respective  lengths  of 
the  two  plays  have  not  been  deter- 
mined. It  is  not  Paralta's  purpose 
to  cut  the  films  to  any  given  length 
but  will  use  only  enough  to  tell  the 
stories  in  complete  concise  form  and 
no  more. 

Building  Special  Stage 

To  meet  the  requirements  of  future 
productions  the  Paralta  Company  is 
building  a  special  indoor  stage,  mea- 
suring 50x200  feet,  together  with 
additional  dressing  room  facilities  and 
a  large  restaurant. 

Rather  than  undergo  the  expense 
of  leasing  two  separate  establish- 
ments Robert  T.  Kane,  vice  president 
of  Paralta  Plays  obtained  an  option 
on  the  Clune  studios,  at  Hollywood, 
where  the  Barriscale  and  Kerrigan 
companies  are  working. 


PRODUCING  FORCES  AT  PARALTA  STUDIOS  IN  GROUP 


The  Group  Includes  (Seated  in  Chairs,  Left  to  Right):  H.  Sheridan-Bickers,  Scenario  Writer; 
David  M.  Hartford,  Casting  Director;  William  Horwitz,  Assistant  Director;  James  Young, 
Director;  Robert  T.  Kane,  President;  Robert  Brunton,  Studio  Manager;  R.  II.  Paul,  Art 
Director;  Tom  J.  Geraghty,  Scenario  Writer,  and  Rex  Stovel,  Advisory  .  and  Consulting 
Author. 


OKLAHOMA  DELEGATES 

(Continued  from  page  11) 
a  greater  Oklahoma  League,  the  I 
members  voting  to  pay  all  the  ex-j 
penses  of  the  president  and  secretary] 
to  the  convention.  Heretofore  it  has  , 
been  the  custom  to  have  these  officers 
pay  their  own  expenses. 

A  resolution  was  passed  commend- 
ing the  Oklahoma  senators  at  Wash- 
ington for  their  efforts  in  behalf  of 
the  motion  picture  theaters  in  having 
the  war  tax  measure  set  aside. 


NEW  ORLEANS  SUED 
FOR  $1,000  DAMAGES 

IN  FILM  THEATER  CASE 


Construction  Work  on  New  House 
Started  by  S.  Peritz  &  Co.  Halted 
After  Permit  Is  Issued 

NEW  ORLEANS,  La.— S.  Peritz 
&  Co.  began  action  last  week  against 
the  city  for  $1,000  damages  and  asked 
an  injunction  to  prevent  the  city  from 
interfering  with  the  construction  of 
a  motion  picture  theater  in  Robert 
street,  between  St.  Charles  and  Clai- 
borne. 

The  firm  obtained  a  permit  for  the 
erection  of  the  theater  May  10  and 
bought  two  lots.  After  the  building 
had  begun  the  council  passed  an  ordi- 
nance forbidding  the  erection  of  a 
motion  picture  house  in  Robert  street. 
The  firm  avers  the  ordinance  has  not 
yet  been  promulgated  and  its  terms 
do  not  apply  to  them.  The  police, 
nevertheless,  have  stopped  the  woik. 


WALTER  HITCHCOCK,  IN 
NEW  REX  BEACH  FILM, 

FOUND  DEAD  IN  N.  Y. 

NEW  YORK.— Walter  Hitchcock, 
the  motion  picture  actor,  was  found 
dead  in  his  apartment  in  the  Somerset 
Hotel,  Saturday,  June  23,  from  heart 
failure. 

Mr.  Hitchcock  for  a  number  of 
years  appeared  on  the  stage  in  sup- 
port of  Nat  Goodwin,  Otis  Skinner, 
Henry  Miller,  Grace  George  and 
other  well  known  actors.  He  was 
married  five  years  ago  to  Teresa 
Michelene. 

About  three  years  ago  Mr.  Hitch- 
cock entered  the  motion  picture  fielc 
and  played  leads  in  Fox,  Pathe,  Lubin 
Metro  and  Triumph  film  productions 
For  his  work  on  the  screen  he  re 
ceived  high  praise  and  he  was  selectee 
to  play  the  part  of  a  master  of  financ< 
in  Rex  Beach's  film  drama,  "The  Auc 
tion  Block."  This  picture  was  com 
plctcd  only  a  few  days  ago. 


Attend  the  Chicago  Convention 
— make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


EXHIBITORS  HERALD 


15 


CHICAGO  WILL  BE  SCENE  OF  ASSOCIATION'S 

ANNUAL  MEETING,  SCHEDULED  FOR  JULY  18 


pictures.    Her  personality  and  large 
vaudeville    following    should    be  of' 
value  in  film  attractions. 


Will  Nominate  Directors  to  Represent  Branches  in  Board  of 
Directors  to  Be  Elected  at  the 
Convention 


At  a  special  meeting  of  the  Execu- 
tive Committee  of  the  National  Asso- 
ciation of  the  Motion  Picture  Indus- 
try in  New  York  this  week  it  was  de- 
cided to  hold  the  annual  meeting  of 
the  National  Association  in  the  Prin- 
cess Theater.  Chicago,  at  11  o'clock, 
July  18,  and  the  Congress  Hotel,  Chi- 
cago, was  designated  as  the  official 
headquarteds  of  the  body. 

To  Hold  Meetings  in  N.  Y. 

The  various  branches  of  the  or- 
ganization consisting  of  producers, 
distributors,  supply  and  equipment 
companies  and  the  general  division 
comprising  individuals  and  trade  pub- 
lications are  to  hold  meetings  in  Xew 
York  prior  to  July  1,  for  the  purpose 
of  nominating  the  directors  to  repre- 
sent their  respective  branches  in  the 
board  of  directors  to  be  elected  at 
the  convention  in  Chicago. 

The  following  were  present:  Wil- 
liam A.  Brady,  president;  Walter  W. 
Irwin,  chairman  of  executive  commit- 
tee: Arthur  A.  Friend,  Famous  Play- 
ers-Lasky  Corporation;  P.  A.  Powers. 
Universal  Film  Manufacturing  Com- 
pany: William  L.  Sherrill,  Frohman 
Amusement  Corporation:  J.  E.  Brula- 
lour,  Eastman  Films:  Arthur  James, 
Metro;  Louis  L.  Levine,  of  Brooklyn, 
and  Louis  E.  Blumenthal,  of  Jersev 
City. 

Take  in  Companies 

The  following  companies  and  indi- 
viduals were  elected  to  membership: 
Balboa  Amusement  Producing  Com- 


pany, represented  by  H.  M.  Hork- 
heimer,  Metro  Pictures  Corporation, 
as  a  producer  member,  represented  by- 
Joseph  W.  Engel;  Triangle  Distribut- 
ing Company,  represented  by  S.  A. 
Lynch;  Alpah  Lithographic  Company, 
represented  by  George  I.  Cook;  Astra 
Film  Corporation,  represented  by  L. 
J.  Gasnier;  Louis  J.  Selznick  Enter- 
prises represented  by  Louis  J.  Selz- 
nick; Otis  Lithographic  Company, 
Cleveland,  Ohio,  represented  by  W.  N. 
Brewer;  Julia  Crawford  Ivers,  Los 
Angeles:  Gardner  Hunting,  Los  An- 
geles; Charles  Bauman,  1476  Broad- 
way; T.  O.  Eltonhead  and  Jack  Cohn, 
Universal. 


EVA  TANGUAY  TO  STAR 
IN  FILM  PRODUCTIONS 

ON  SELZNICK  PROGRAM 


Noted  Vaudeville  Artist  at  Head  of 
Own  Company  to  Start  First 
Play  at  Once 

Eva  Tanguay,  the  eccentric  vaude- 
ville artist,  will  make  another  attempt 
at  producing  motion  pictures.  This 
time  the  noted  headliner  will  appear 
on  the  Selznick-Pictures  program,  at 
the  head  of  the  Eva  Tanguay  Film 
Corporation. 

The  new  company  was  organized  by 
Harry  Weber  and  Lewis  J.  Selznick, 
June  22,  and  work  will  begin  at  once 
at  the  Selznick  studio. 

Miss  Tanguay  has  been  the  recip- 
ient of  numerous  offers  to  go  into 


PARAMOUNT  TO  ISSUE 

ITS  FIRST  FILM  SERIAL 
NEXT  FALL,  IN  30  PARTS 


Will  Be  Published  in  Fifteen  Epi- 
sodes, Enacted  by  Weil  Known 
Screen  Players 

Paramount  Pictures  Corporation  is 
the  latest  to  enter  the  serial  field. 
Announcement  is  made  that  the  con- 
cern will  issue  a  serial  of  thirty  parts, 
in  fifteen  episodes,  next  September. 

This  is  the  first  serial  the  Para- 
mount company  has  issued  since  its 
inception.  The  picture  will  contain  a 
cast  of  well  known  stars,  and  will  be 
replete  with  thrills,  it  is  stated. 

The  serial  will  be  issued  to  exhib- 
itors through  a  special  department, 
established  at  each  Paramount  ex- 
change. A  big  advertising  and  pub- 
licity campaign  will  be  launched  for 
the  promotion  of  the  feature,  to  cre- 
ate interest  in  the  production,  and 
everj-  aid  will  be  given  exhibitors 
booking  the  picture. 


OUR  PLATFORM 

"There  is  but  one  course  to 
take  if  the  exhibitors'  organiza- 
tion is  ever  to  attain  its  right- 
ful place  in  the  industry:  there 
must  be  a  thorough  house- 
cleaning  of  men  and  methods 
and  the  old  parasitical  system 
of  making  the  league  a  poach- 
ing ground  for  a  few  selfish 
individuals  must  be  forever 
abandoned." 

—From   HERALD   editorial.   May  19, 
1917. 


MARY  PICKFORD  AND  SUPFORT  IN  SCENES  FRO >T  LATEST  VEHICLE,  "THE  LITTLE  AMERICAN" 

- 


THIS  IS  THE  FIRST  FILM  IX  WHICH  THE  POPULAR  PLAYER  EXACTS  A  ROLE  SET  OX  THE  PRESEXT  WAR  FRO  XT  IX 
.    FRAXCE-.    THERE  ALSO  IS  A  BIG  SHIP  SIXKIXG  SCEXE  IX  THE  PLAY  c.Artcraft) 


16 


EXHIBITORS  HERALD 


SB" 
my 


Why  Is  Circulation? 


A    Talk    to  Advertiser 


CIRCULATION  has  been  discussed 
a  great  deal  during  the  past  few  years,  and 
the  technical  side  of  circulation  analysis  has  been 
studied  from  every  angle. 

How  much,  how  secured  and  where  located 

are  the  big  questions  which  are  asked  of  the  pub- 
lisher by  the  advertiser,  with  various  subdivisions  of 
the  inquiries  as  modified  by  individual  interest. 

The  biggest  question  of  all  is  seldom  asked. 

Why  is  circulation? 

The  average  space-buyer  never  stops  to  con- 
sider the  one  vital  fact  about  circulation — that  it  is 
the  definite  result  of  a  definite  creation,  editorial 
q  utility. 

Editorial  appeal  pulls  circulation  of  which 

that  appeal  is  the  index.  The  higher  the  appeal 
and  the  stronger  its  character,  the  better  and  more 
desirable  the  circulation  is  going  to  be. 

The  value  of  a  trade  publication  lies  in  the 

character  of  its  circulation  appeal. 

If  it  has  built  up  a  distribution  based  on  specific  edi- 
torial character,  the  advertiser  who  goes  into  a  publication  of  this 
kind  knows  in  advance  whether  the  interest  is  live  or  passive. 

The  advertiser  who  puts  quantity  first,  and  who 

reads  circulation  statements  so  closely  that  he  has  no  time  to  study 
the  publications  themselves,  has  got  away  entirely  from  the  funda- 
mental fact  back  of  all  circulation,  he  has  forgot  to  ask  himself, 

"Why?" 


A  page  -  by  -  page  analysis  of  the  "Exhibitors  Herald" 
proves  that  it  has  a  vital  and  commanding  readers'  appeal. 


EXHIBITORS  HERALD 


17 


,  MACK  SENNETT  OFFICIALLY  QUITS  TRIANGLE; 

HART  SAYS  HE  WILL  SEVER  CONNECTIONS 

Western  Character  Star  Will  Follow  Ince,  According  to  Con- 
tract, Is  Word;  Will  Use  Fairbanks'  Angle; 
Concern  Threatens  Legal  Battle 


Mack  Sennett,  the  producer  of  hun- 
dreds of  Keystone  comedies  pub- 
lished through  Triangle,  has  severed 
his  connection  with  the  Triangle  Film 
Corporation. 

Papers  effecting  his  release  were 
signed  Friday,  June  22,  and  it  is 
thought  Mr.  Sennett  contemplates 
joining  one  of  the  other  large  com- 
panies immediately.  The  Triangle 
company  will  retain  the  Keystone 
trade  mark,  and  H.  O.  Davis,  general 
manager  of  the  corporation,  will  here- 
after handle  the  Keystone  comedies, 
it  is  stated. 

Hart  to  Quit  Triangle 
The  releasing  of  Mr.  Sennett  was 
but  one  of  the  important  develop- 
ments in  Triangle's  affairs  during  the 
week.  It  is  now  rumored  that  Wil- 
liam S.  Hart,  the  noted  delineator 
of  western  roles,  has  also  served  no- 
tice on  the  concern  that  he  will  no 
longer  appear  in  Triangle  productions. 

H.  O.  Davis  of  Triangle  asserts, 
however,  that  Mr.  Hart  cannot  break 
his  contract  with  his  organization, 
notwithstanding  Mr.  Ince's  retire- 
ment as  supervising  director.  The  Tri- 
angle company  will,  it  is  said,  insti- 
tute legal  proceedings  should  Mr. 
Hart  attempt  to  produce  pictures  for 
other  than  the  Triangle  program. 

Mr.  Hart  informed  the  Triangle 
heads  Wednesday,  June  20,  that  he 
intended  to  break  with  them,  follow- 
'  ing  the  signing  of  the  papers  which 
released  Thomas  H.  Ince.  He  states 
that  there  are  several  clauses  in  his 
contract,  which  he  signed  two  months 


ago,  indicating  that  as  soon  as  Mr. 
Ince  left  Culver  City  as  supervising 
director,  he  could  terminate  his  con- 
tract. Mr.  Hart  has  recently  directed 
his  own  pictures  under  the  supervi- 
sion of  Thomas  H.  Ince. 

Seen  as  Fairbanks  Parallel 
William  S.  Hart  contends  that  his 
contract  is  similar  to  that  of  Douglas 
Fairbanks,  who  left  Triangle  to  pro- 
duce for  himself,  after  D.  W.  Griffith 
left  the  organization. 


On  the  other  hand,  H.  O.  Davis 
states  a  clause  in  Mr.  Hart's  contract 
merely  says:  "As  long  as  he  is  su- 
pervising director,"'  which  clause  was 
inserted  to  prevent  a  possibility  of 
cne  with  less  ability  than  Thomas  H. 
Ince   directing  Hart. 

There  apparently  will  be  another 
legal  battle  as  soon  as  the  portrayer 
of  western  characters  attempts  to 
produce  his  own  pictures,  which  it 
is  stated  he  intends  to  do.  Both 
Ince  and  Hart  have  been  negotiating 
with  one  of  the  other  large  produc- 
ers, it  is  said,  but  neither  has  signed 
as  yet. 

It  is  not  known  what  Mr.  Sennett 
will  do,  but  it  is  more  than  likely  he 
will  also  sign  with  one  of  the  big 
producing  concerns  thij  week. 


FRANK  HALL  USES  IMPRESSIVE  STAGE  SET, 

EXACT  COPY  OF  FILM  SCENE,  FOR  "BAR  SINISTER" 


Plunged  Audiences  Into  Drama's  Atmosphere  Before  First  Scene 
of  Play  Is  Flashed  on  Screen ;  Used  in  New 
York  and  Pittsburgh  Theaters 


Elaborate  stage  sets  are  gradually 
making  their  appearance  in  connec- 
tion with  the  showing  of  special  pic- 
tures and  offer  theaters  an  excellent 
opportunity  to  give  their  patrons 
something  new  from  time  to  time  in 
the  line  of  pleasing  decoration  as  a 
change  for  the  eye.  Frank  Hall  took 
advantage  of  scenic  effects  when  he 
presented  "The  Bar  Sinister"  at  the 
Broadway  Theater,  New  York,  and 
also  during  its  run  at  the  Pitt  Theater, 
Pittsburgh.  He  plunged  his  audiences 
into  the  atmosphere  of  the  drama  even 
before  the  first  scene  of  the  picture 
was  thrown  on  the  screen. 

"The  Bar  Sinister"  stage  set  is  an 


exact  copy  of  scenes  from  the  pic- 
ture. A  large  Southern  home  is  in 
the  foreground  with  a  cabin  down 
stage  left,  up  stage  right  is  the  turpen- 
tine "still"  which  plays  an  important 
part  in  the  story.  Colored  singers 
occupy  about  five  minutes  between 
the  finishing  of  the  overture  and  the 
starting  of  the  picture,  and  as  the 
strains  of  "My  Old  Kentucky  Home" 
die  out,  the  main  title  is  thrown  upon 
the  front  of  the  house.  The  two  cen- 
ter pillars  of  the  house  are  then  drawn 
up  into  the  flies  and  the  screen  low- 
ered until  it  centers  in  the  handsome 
frame  formed  by  the  other  two  pil- 
lars, the  porch  and  the  roof  of  the 
mansion. 


SPECIAL  FEATURE  STAGE  SET  FOR  "THE  BAR  SINISTER" 


THE  BEAUTIFUL  SET.  USED  EFFECTIVELY  IX  THE  NEW  YORK  AND  PITTSBURGH  SHOWING.  IS  COMING  INTO  VOGUE 
RAPIDLY.    THE  SCEXE  WAS  TAKEN  FROM  THE  PRODUCTION  ITSELF  (Frank  Hall  Productions) 


18 


EXHIBITORS  HERALD 


"THE  LOST  EXPRESS,"  WITH  HELEN  HOLMES, 

NEW  SIGNAL,  IS  IN  PRODUCTION 

•  

J.  P.  McGowan  Has  First  Episode  of  New  Photonovel  Well 
Under  Way;  Will  Contain  Fifteen  Parts 
with  Weil-Known  Cast 


The  Helen  Holmes  Company  is 
well  along  with  its  production  of  the 
first  episode  of  its  new  Signal-Mutual 
serial,  "The  Lost  Express." 

The  production  is  to  be  made  in 
fifteen  two-reel  episodes,  making  it 
the  same  length  as  the  three  serials 
already  put  out  by  the  same  com- 
pany featuring  Helen  Holmes.  Pro- 
duction is  going  forward  under  the 
direction  of  J.  P.  McGowan  with 
practically  the  same  cast  as  that  of 
"The  Railroad  Raiders"  appearing 
in  support  of  Miss  Holmes.  Leo  D. 
Maloney,  Thomas  G.  Lingham,  Wil- 
liam Brunton,  Will  Chapman,  W.  A. 
Behrens  and  Andrew  Waldron  re- 
main of  those  who  played  important 
roles  in  the  last  chapter  play. 

F.  B.  Bennett  Is  Author 

The  story  from  which  the  films  are 
being  made  was  written  by  Frederick 
Balfour  Bennett,  one  of  the  best- 
known  magazine  and  newspaper  con- 
tributors of  this  country. 

Mr.  Bennett  is  a  graduate  of  the 
University  of  Christiania,  in  which 
city  he  resided  for  a  number  of  years. 
It  was  there  that  he  met  and  became 
the  protege  of  two  of  Norway's 
greatest  men  of  recent  years,  Ibsen 
and  Grieg.  With  his  combined 
knowledge  of  science,  travel  and  the 
drama  stirred  into  the  detailed  plot 
of  the  present  Signal  serial,  it  is 
predicted  that  this  will  be  the  most 


unusual  serial  the  company  has  thus 
far  attempted. 

Has  Railroad  Background 

The  photonovel  has  a  railroad 
background,  as  has  been  true  of  all 
Signal  productions,  but  there  is  also 
introduced  a  touch  of  mystery  which 
promises  to  hold  the  interest  of  the 
spectator  from  the  first  reel  through 
to  the  solution  in  the  last  half  of  the 
fifteenth  installment. 

The  production  will  be  published  in 
fifteen  two-reel  chapters  through  the 
Mutual  exchanges.  Thus  far,  however, 
no  date  has  been  set  for  the  appear- 
ance of  the  first  of  them. 


CHICAGO  ART  DRAMAS 
SUFFERS  $1,800  LOSS 

IN  FILMS  FROM  FIRE 

A  fire  caused  by  the  ignition  of  a 
film  in  the  inspection  room  of  the  Art 
Dramas  Service  Exchange,  on  the 
sixth  floor  of  the  College  Building, 
Wabash  Avenue  and  Adams  Street, 
Chicago,  destroyed  films  valued  at 
$1,800. 

The  fire  which  occurred  Friday, 
June  22,  was  caused  by  friction,  which 
ignited  a  film  while  .one  of  the  in- 
spectors was  rewinding  it.  Nobody 
was  injured  by  the  blaze  which  was 
confined  to  the  inspection  room.  Be- 
sides three  Art  Dramas  films,  several 
other  features  were  destroyed. 


PHILADELPHIA  HOUSE 
HIRES  ACTOR  TO  SPEAK 
CUT-OUTS   BY  CENSORS 

Philadelphia,  Pa. — The  man- 
agement of  the  Stanley  Thea- 
ter here  has  discovered  a  way 
to  overcome  censorial  objection 
to  a  film  and  at  the  same  time 
bow  to  the  censor's  wishes. 

The  censor  board  deleted  five 
subtitles  from  the  feature  "On 
Trial,"  which  bore  directly  up- 
on the  circumstances  described 
in  the  photoplay.  Finding  his 
appeals  useless  and  knowing 
that  the  missing  subtitles  meant 
injury  to  the  play,  the  theater 
owner  hit  upon  a  novel  plan 
to  use  the  cut-outs  effectively. 
He  engaged  Henry  Herbert,  an 
English  actor,  to  deliver  the  ex- 
purgated lines  in  their  appro- 
priate sequence  audibly  in  place 
of  the  printed  subtitles. 

In  an  announcement  issued 
by  the  management,  it  explains 
its  action  as  follows: 

"The  State  board  of  censors 
ordered  five  subtitles  taken  out 
of  the  screen  version  of  "On 
Trial,"  but  they  could  not  elim- 
inate free  speech.  We  have  en- 
gaged Henry  Herbert,  formerly 
of  Sir  Herbert  Tree's  Company, 
who  will  speak  these  titles  from 
the  stage,  and  thus  the  picture 
will  be   exhibited  intact." 


"LOVE   THAT  LIVES"  IS 
PAULINE  FREDERICK 

VEHICLE  FOR  JULY  9 


Star  Has  Novel  Role  of  Scrubwoman 
Who  Becomes  Bird  of  Paradise 
to  Educate  Son 

"The  Love  That  Lives,"  a  drama  by 
Scudder  Middleton,  has  been  com- 
pleted by  the  Famous  Players  studio 
with  Pauline  Frederick  in  the  stellar 
role,  and  will  be  published  by  Para- 
mount on  July  9.  The  picture,  which 
shows  Pauline  Frederick  in  the  novel 
role  of  a  scrubwoman  was  produced 
under  the  direction  of  Robert  G.  Vig- 
nola. 

In  the  opening  scenes  Miss  Fred- 
erick is  nothing  more  or  less  than  a 
scrubwoman  working  in  an  office 
building  as  a  common  drudge.  Later 
she  becomes  a  bird  of  paradise  in 
order  to  give  her  son  an  education, 
and  then  reverts  to  the  pail  and  mop 
in  her  later  years  when  she  is  broken 
down  in  health  and  in  spirit,  and  is 
a  white  haired  old  woman  struggling 
to  keep  body  and  soul  together. 


EXHIBITORS  HERALD 


19 


CHICAGO  PREMIERE  OF  "GARDEN  OF  ALLAH" 

AT  COLONIAL  THEATER  SET  FOR  JULY  22 


Selig  Film,  Considered  One  of  Greatest  Artistic  Successes, 
Will  Be  Presented  by  Allen  Film  Corporation 
on  Elaborate  Scale 


'  The  Garden  of  Allah,"  considered 
by  many  authorities  as  one  of  the 
greatest  of  motion  picture  produc- 
tions, will  have  its  Chicago  premiere 
for  two  weeks  beginning  July  22,  in 
the  Colonial  theater,  Chicago.  The 
Edmund  M.  Allen  Film  Corporation 
will  present  Robert  Hichens'  love  ro- 
mance on  an  elaborate  scale. 
Not  only  has  the  Edmund  M.  Allen 
Corporation  announced  the  Chicago 
premiere  of  "The  Garden  of  Allah," 
but  the  officers  have  also  announced 
the  acquisition  of  new  territorial 
rights.  This  Company,  one  of  the  lat- 
est concerns  in  the  motion  picture 
field,  started  with  the  purchase  of 
Michigan  and  Illinois  rights  for  "The 
Garden  of  Allah."  However,  a  deal 
was  recently  completed  with  William 
N.  Selig  by  which  the  Allen  Company 
acquires  rights  to  "The  Garden  of  Al- 
lah" for  the  states  of  Michigan,  Illi- 
nois, Iowa,  Nebraska,  Kansas,  Mis- 
souri, Oklahoma  and  Texas. 

Elaborate  Chicago  Premiere 
The  Company  announces  that  no 
expense  will  be  spared  in  making  the 
Chicago  premiere  of  "The  Garden  of 
Allah"  the  very  last  word  in  motion 
picture  presentment.  Elaborate  bill- 
ing, newspaper  advertising  and  the- 
ater decorations  will  be  included  in 
the  plans  now  nearing  completion. 


Two  big  features  are  to  be  issued 
by  Essanay  within  the  next  week. 
"The  Range  Boss,"  the  first,  is  sched- 
uled for  July  16.  This  will  be  fol- 
lowed by  "The  Golden  Idiot,"  July 
23.  Both  films  are  to  be  handled  by 
K-E-S-E. 

Trade  showings  of  "The  Range 
Boss"  now  are  being  held  at  all  branch 
offices  of  the  publishing  organization. 
This  is  the  second  of  Essanay's  se- 
ries of  westerns. 

The  story  is  based  on  a  cowboy 
romance,  and  is  replete  with  fast  ac- 
tion, it  is  announced.  The  picture 
was  produced  on  the  plains  of  Ari- 
zona and  its  settings  are  typical  of 
that  picturesque  country.  Ruth  King 
and  Carl  Stockdale  are  the  principal 


Edmund  M.  Allen,  former  warden 
of  the  Illinois  State  penitentiary,  is 
president  of  the  Edmund  M.  Allen 
Film  Corporation.  Others  associated 
with  him  are  Joseph  M.  Harris,  na- 
tionally known  in  theatrical  circles; 
Fred  C.  Aiken,  a  veteran  in  the  film 
field  and  for  years  connected  with 
the  General  Film  Company;  Harry  J. 
Ridings,  manager  of  Cohan's  Grand 
Opera  House,  Chicago,  and  others. 
The  Company  has  just  occupied  new- 
headquarters,  Suite  1001-4,  29  South 
La  Salle  St.,  Chicago,  111. 

One  of  Selig's  Greatest 

"The  Garden  of  Allah"  is  considered 
one  of  William  N.  Selig's  greatest 
productions.  Helen  Ware  is  featured 
and  is  supported  by  Thomas  Santschi 
and  an  all-star  cast.  The  production 
has  been  shown  in  Los  Angeles, 
Cleveland,  Seattle,  Pittsburgh  and  In- 
dianapolis and  in  every  city  the  drama 
has  been  acclaimed  by  the  film  re- 
viewers as  a  prize  production. 

In  Cleveland  the  Keith  Hippodrome 
seating  4,000  persons  was  packed  to 
the  doors  when  "The  Garden  of  Allah" 
was  shown.  At  the  New  Century  The- 
ater, Indianapolis,  the  film  played  to 
$13,000  gross.  It  was  presented  to 
S.  R.  O.  for  three  weeks  and  more  at 
Los  Angeles'  newest  theater  and  has 
repeated  these  successes  in  other 
cities. 


leads  of  Jack  Gardner's  supporting 
company.    W.  S.  Van  Dyke  directed. 

"The  Golden  Idiot"  is  Bryant 
Washburn's  next  feature.  It  is  com- 
edy-drama of  the  type  which  made 
Mr.  Washburn  so  popular  in  his  Skin- 
ner pictures.  The  star  is  shown,  as 
a  beloved  vagabond,  who  takes  a  1,000 
to  1  chance  on  a  fortune  left  by  his 
eccentric  uncle,  and  wins  out.  The 
picture  introduces  a  three-legged  dog 
for  some  decidedly  novel  action.  It 
was  produced  by  Arthur  Berthelet. 

Each  picture  has  a  screen  time  of 
sixty-five  minutes. 


Attend  the  Chicago  Convention 
— make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


MILDRED  HARRIS  WILL 

STAR  IN  "THE  WHIM," 
FIRST  LOIS  WEBER  FILM 


Former   Fine  Arts   Player  Will  Be 
Given  Greatest  Role  of  Career, 
Is  Word 

Mildred  Harris  has  been  signed  by 
the  Lois  Weber  Productions  and  will 
play  the  leading  feminine  role  in  the 
new  company's  first  production,  "The 
Whim." 


MILDRED  HARRIS 


Miss  Harris  has  played  leads  in 
Fine  Arts  pictures,  appearing  opposite 
Sir  Herbert  Tree  and  Robert  Harroun. 
Recently,  with  the  New  York  Motion 
Picture  Company,  Miss  Harris  played 
leading  roles  with  William  Desmond 
and  William  S.  Hart. 

In  the  role  of  Linnie,  in  Lois 
Weber's  production,  Miss  Harris 
should  have  the  greatest  role  of  her 
career,  it  is  said. 


BALLIN  WILL  DIRECT 

ART  WORK  OF  SECOND 

MADGE  KENNEDY  FILM 

Hugo  Ballin  will  have  charge  of 
the  art  direction  of  Madge  Kennedy's 
second  Goldwyn  picture.  Ballin  be- 
lieves he  has  in  the  young  Goldwyn 
star  one  who  is  determined  to  be- 
come America's  foremost  screen 
comedienne. 


PAT  O'MALLEY  HAS 
A  JUVENILE  ROLE  IN 

PAULINE  FREDERICK  PLAY 

Pat  O'Malley,  who  recently  joined 
the  Famous  Players,  will  be  seen  in 
a  juvenile  role  in  support  of  Pauline 
Frederick  in  her  next  production  en- 
titled "The  Love  That  Lives,"  which 
will  be  published  on  the  Paramount 
program  July  9. 


"THE  RANGE  BOSS"  WITH  JACK  GARDNER  AND 
WASHBURN'S  "GOLDEN  IDIOT"  NEXT  ESSANAY  FILMS 


Second  Western  Feature  Produced  on  Arizona  Plains  is  Scheduled 
for  July  16,  Followed  by  "Idiot" 
Play  July  23 


20 


EXHIBITORS  HERALD 


STORY  OF  BEATING  ILLINOIS  STATE  CENSOR  BILL 


Motion  picture  censorship  by  the 
state  of  Illinois  was  beaten  in  the 
closing  fifteen  minutes  of  the  Fiftieth 
general  assembly  at  Springfield  Sun- 
day morning,  June  17,  after  a  sensa- 
tional fight  lasting  throughout  the 
previous  week,  in  which  various  di- 
verse interests  were  involved,  but  in 
which  a  capable  lobby,  in  which  the 
Mutual  Film  Corporation  was  well 
represented,  held  the  final  trump 
cards. 

The  censorship  bill,  introduced  by 
Representative  Guy  Guernsey  at  the 
behest  of  the  Chicago  Political  Equal- 
ity League,  represented  in  the  fights 
before  senate  and  house  committees 
by  Mrs.  Guy  Blanchard  and  a  strong 
lobby,  was  passed  in  the  house  by  a 
vote  of  57  to  48.  This  was  really  the 
beginning  of  the  hard  struggle  on  the 
part  of  the  film  men  and  Arthur 
James  Pegler,  the  Mutual  representa- 
tive, who  were  eventually  successful. 

The  contest  for  effective  represen- 
tation on  the  floors  of  both  houses 
continued  throughout  Saturday  night, 
June  16,  and  the  final  announcement 
of  Speaker  Dave  Shanahan  that  the 
bill  had  died  in  the  joint  conference 
committee  was  not  made  until  7:45 
Sunday  morning,  when  a  disheveled 
band  of  legislators  stood  up  in  the 
house  waiting  for  the  final  gavel. 

Story  of  Political  Intrigue 

The  story  of  what  happened  and 
how  it  happened  has  not  been  told  in 
the  daily  press.  It  is  a  fascinating 
story  of  political  intrigue  skillfully 
diverted  by  the  motion  picture  inter- 
ests to  forestall  one  of  the  most  vi- 
cious measures  ever  proposed. 

■The  Guernsey  bill  as  originally 
passed  provided  for  the  establishment 
of  a  state  censorship  board  with  one 
head  censor  as  court  of  last  resort, 
and  such  sub-censors  as  he  might  see 
fit  to  appoint,  whose  business  it 
would  be  to  censor  all  motion  pic- 
tures for  publication  in  Illinois. 

This  did  not  suit  the  book  of  the 
Funkhouser  contingent,  representing 
the  Chicago  Board  of  Censors,  of 
which  Major  M.  L.  C.  Funkhouser  is 
the  head.  Senator  Samuel  A.  Ettle- 
son,  Chicago's  corporation  counsel, 
was  on  the  job  to  fight  for  the  Funk- 
houser regime,  and  he  and  his  friends 
rallied  to  the  support  of  the  Chicago 
administration  in  both  houses.  But 
the  question  was  not  to  beat  the  bill 
which  had  already  passed  the  house. 
Amendments  Death  Strokes 

,On  the  principle  that  there  are 
more  ways  of  skinning  a  cat  than 
beginning  at  the  nose,  Senators  Et- 
tleson  and  Barbour  and  others  had  it 
referred  to  a  subcommittee,  where 
they  attacked  it  from  the  rear  by 
tacking  on  a  list  of  amendments. 


The  amendments  were  adopted  by 
the  committee  and  later  by  the  senate 
after  a  fight  on  the  floor  in  which 
Senator  Walter  Manny  of  Mt.  Ster- 
ling made  a  vigorous  speech  against 
all  forms  of  censorship,  and  found 
support  as  well  as  opposition. 

What  these  amendments  meant  to 
the  motion  picture  producer  and  ex- 
hibitor it  is  easy  to  realize.  To  be 
sure,  the  Chicago  censorship  men  had 
gained  their  objective,  which  was  to 
save  the  job  of  Major  Funkhouser, 
but  the  result,  had  the  amended  bill 
been  adopted,  would  have  been  to 
compel  the  payment  of  an  additional 
censorship  fee  on  every  film  exhibited 
to  scores  of  censor  boards  through- 
out the  state.  The  terms  of  the 
amended  bill  were  prohibitive. 


ART  DRAMAS  RECEIVES 
14,000  TRADE  MARKS; 

ELIMINATE  ALL  BUT  10 


GENERAL  ISSUES  NEW 

"SPARKLE"  COMEDY  FILMS 

Still  adding  to  its  product,  General 
Film  now  is  issuing  the  new  "Spar- 
kle Comedies." 

"The  Sparkle  Comedies"  are  one- 
reelers.  The  comedies  are  from  the 
studios  of  the  Jaxon  Film  Company. 
These  films  are  to  be  had  in  groups 
of  six,  and  the  first  group  includes, 
"Where  Is  My  Nightie?"  "Fresh  Air," 
"The  Spy,"  "The  Trunk  Route,"  "The 
Water  Cure"  and  "Night  of  Enchant- 
ment." 


Remaining  Designs  in  Contest  May 
Be  Submitted  to  Trade  Paper 
Readers  to  Pick  Best 

Although  more  than  two  weeks 
have  elapsed  since  the  closing  of  Art 
Dramas  Trade  Mark  Contest,  in 
which  fourteen  thousand  answers 
were  received,  no  final  decision  has 
yet  been  arrived  at  by  the  committee 
of  judges. 

This  committee  has  succeeded  in 
eliminating  all  but  ten  of  the  designs 
submitted,  and  these  now  are  in  the 
hands  of  the  board  of  directors,  so 
it  is  improbable  that  the  decision  will 
be  delayed  longer. 

There  were  at  least  a  hundred  of 
the  designs  which  were  so  good  as  to 
be  almost  equal  in  merit,  and  much 
discussion  was  held  before  eliminat- 
ing any  one  of  them.  The  others 
were  as  a  rule  quite  worthless,  and 
while  it  was  only  a  slight  task  to 
select  the  best  hundred,  it  has  taken 
two  weeks  to  eliminate  ninety  of  these. 

The  ten  remaining  designs  are  all 
original,  simple  and  distinctive,  and 
any  one  of  them  would  make  an 
acceptable  trade  mark.  In  case  the 
judges  are  unable  to  arrive  at  the 
decision  within  the  week,  the  ten  may 
be  submitted  to  the  readers  of  the 
trade  papers,  who  will  be  asked  to 
vote  on  the  matter. 


E.  Lanning  Masters,  who  has  had 
charge  of  advertising  and  publicity 
for  Greater  Yitagraph  Y-L-S-E,  is 
out. 


Attend  the  Chicago  Convention 
—  make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


EXHIBITORS  HERALD 


21 


BIGGEST  AND  BEST  MARKET  IN  HISTORY 

OF  FILM  INDUSTRY  SEEN  BY  FRANK  HALL 


Shares  Belief  of  Many  Financial  Experts  Country  Is  Entering 
Era  of  Unprecedented  Prosperity;  Condition 
Reflected  in  State  Rights  Trade 


That  the  state  rights  market  is  re- 
flecting the  beginning  of  a  tremendous 
business  boom  is  the  opinion  of  Frank 
Hall,  who  is  closing  contracts  with 
buyers  of  territorial  rights  for  the 
special  Edgar  Lewis  production,  "The 
Bar  Sinister,"  and  the  A.  H.  Jacobs 
Photoplays,  Inc..  Jane  Grey  feature 
"Her  Fighting  Chance." 

"When  the  country  decided  upon 
conscription"  said  Mr.  Hall  in  talk- 
ing over  conditions  of  the  market, 
"a  sudden  check  was  noticed  in  the 
closing  of  contracts  for  territory.  A 
spirit  of  indecision  seemed  to  be 
prevalent  for  a  short  time,  but  it  was 
really  remarkable  how  quickly  busi- 
ness settled  back  into  its  usual  chan- 
nels and  buyers  became  even  more 
active  than  before  the  slump. 
Sees  Big  Business 

Judging  from  the  live  interest  now 
being  shown  in  the  disposition  of  ter- 
ritory for  "The  Bar  Sinister"  and 
"Her  Fighting  Chance,"  the  indepen- 
dent exchanges  of  the  country  are 
equipped  to  take  care  of  a  large  num- 
ber of  new  state  rights  pictures  and 
are  preparing  for  a  strenuous  midsum- 
mer drive  for  business.  While  pictures 


with  a  special  advertising  angle  seem 
to  appeal  to  buyers  most  strongly, 
producers  making  all  high  class  fea- 
tures should  have  little  trouble  sell- 
ing them  at  a  fair  profit. 

'T  share  the  belief  of  many  of  our 
leading  financial  experts  that  this 
country  is  entering  upon  an  era  of 
unprecedented  prosperity  and  since 
the  show  business  is  one  of  the  first 
to  profit  by  good  times,  it  is  natural 
that  motion  picture  men  should  be 
preparing  for  a  rich  harvest  about 
to  be  reaped. 

"With  everybody  working  and  a 
great  amount  of  money  in  circulation 
it  is  a  foregone  conclusion  that  the 
capacity  of  our  theaters  will  be  in- 
adequate to  hold  the  crowds  seeking 
relaxation  and  amusement.  Exchanges 
will  quickly  profit  by  the  prosperity 
of  the  theaters  and  the  large  de- 
mand for  good  pictures  will  keep  the 
state  rights  buyers  continually  on  the 
alert  for  new  ones. 

"With  this  condition  in  mind,  many 
successful  exchange  men  are  prepar- 
ing for  a  marked  increase  in  business 
and  are  therefore  showing  an  interest 
in  state  rights  offerings  which  is  excep- 
tional for  this  season  of  the  year." 


SENSATION  FILM  FOR 
1918.  IN  SCENARIO.  IS 

DONE  BY  NELL  SHIPMAN 


Author-Player  Returns  to  U.  S.  from 
West  Indies  with  Big  Story  Ma- 
terial for  Forthcoming  Film 

Xell  Shipman,  author  and  star  of  a 
score  of  screen  dramas,  has  just  re- 
turned from  the  West  Indies  where 
she  has  been  preparing  the  manuscript 
of  what  will  be  one  of  the  biggest 
screen  sensations  of  1918,  it  is  said. 

She  now  is  sojourning  in  California, 
but  expects  to  return  to  New  York 
very  shortly  to  personally  direct  and 
supervise  her  story.  It  is  safe  to  say 
that  no  other  woman  in  the  industry- 
has  achieved  the  marked  success  in 
such  widelv  divergent  fields  that  she 
has. 


MISS  NELL  SHIPMAN 
(Williamson  Brothers) 

Following  her  successful  work  with 
Greater  Yitagraph,  Fox  and  Lasky 
productions,  she  received  many  offers 
to  continue  her  work  before  the  cam- 
era, but  the  lure  of  writing  drew  her. 
to  the  West  Indies  which  proved  to 
be  a  most  fertile  field  for  material' 
for  book,  stage  and  screen. 

Activities  do  not  start  upon  her 
big  picture  until  September,  when  she 
sails  once  more  for  the  West  Indies. 


MUTUAL  ISSUES  PRESS 

SHEETS  WITH  AIDS  FOR 
LATEST  FEATURE  FILMS 

Two  unusually  attractive  press 
sheets  have  just  been  issued  by  the 
Mutual  Film  Corporation  advertising 
Mary  Miles  Minter,  in  "Periwinkle," 
and  Jackie  Saunders  in  "A  Bit  of 
Kindling."  These  sheets  contain 
price  lists  of  advertising  accessories, 
music  cues  and  catch-line  ads.  as  well 
as  valuable  program  suggestions. 


JANE  GREY,  THE  STAR  IN  "HER  FIGHTING  CHANCE" 


THIS  POPULAR  STAGE  FAVORITE  ACHIEVED  A  NOTABLE  Sl'CCESS  AS  A  SCREEN 
STAR  IN  THE  LEADING  ROLE  OF  THE  DRAMATIC  FILM  NOW  BEING 
PUBLISHED   BY    FRANK   HALL    PRODUCTIONS.  INC. 


22  EXHIBITORS  HERALD 


JUNE  ELVIDGE  MADE  WORLD  STAR  OF  FIRST  RANK 
BY  BRADY;  LEW  FIELDS  NOW  WORKS  ON  NEW  FILM 


Director-General   Is   Retitling   Four   Productions   Completed  and 
Ready  for  Publication  on  Program ;  Play's  Name 
Seen  as  Big  Factor 


June  Elvidge,  who  has  been  appear- 
ing in  World-Pictures  Brady-made 
now  advances  to  the  front  rank  of 
fixed  stars  in  this  organization.  A 
new  contract  between  the  World  Cor- 
poration and  Miss  Elvidge  to  this 
effect,  covering  a  terra  of  years,  was 
executed  last  Tuesday. 

The  rise  of  Miss  Elvidge  as  a  fa- 
vorite of  the  screen  has  been  ex- 
tremely rapid  and  steady.  It  is  only 
a  few  months  since  she  was  a  com- 
paratively unknown  actress  on  the 
Winter  Garden  stage,  where  she  occu- 
pied the  position  of  understudy  for 
Jose  Collins,  and  played  her  part  "on 
the  road." 

Lew  Fields  Again  at  Work 

Another  item  of  interest  from  the 
World-Pictures  studios  is  that  Lew 
Fields  again  is  working  under  the 
Brady  direction,  this  time  in  a  photo- 
play the  identity  of  which  is  not  to 
be  disclosed  just  now.  The  great 
success  of  '"The  Man  Who  Stood 
Still,"  produced  by  World,  is  the 
working  cause  for  this  renewal  of  re- 
lations. 

It  was  in  this  comedy  that  Mr. 
Fields  was  enabled  to  demonstrate 
that  he  possessed  other  qualities  as 
an  actor  than  those  of  a  farceur  pure 
and  simple,  for  his  characterization  of 
the  soft  hearted  old  jeweler  gained 
for  him  the  appellation,  "the  David 
Warfield  of  the  screen."  It  was  Brady 
foresight  that  influenced  the  selection 
of  Fields  for  the  big  part  in  "The  Man 
Who  Stood  Still"  and  for  this  reason 
the  actor  is  very  happy  indeed  to  be 
back  again  in  the  World's  fold. 

Brady  Retitling  Films 

Just  at  present  Mr.  Brady  is  again 
demonstrating  his  firm  belief  in  the 
proposition  that  a  photoplay  well 
named  has  more  than  half  won  the 
battle  of  popularity. 

This  demonstration  has  taken  the 
form  of  changing  the  titles  of  four  of 
the  completed  Brady-mades  awaiting 
publication. 

The  picture  drama  formerly  called 
"Partnership"  has  had  its  title  shifted 
to  "The  Iron  Ring."  Arthur  Ashley, 
Gerda  Holmes  and  Edward  Langford 
are  the  featured  players.  The  play 
originally  named  "The  Waster,"  star- 
ring Carlyle  Blackwell  and  June  El- 
vidge, with  Muriel  Ostriche  a  promi- 
nent member  of  the  company,  is  now 
titled  "Youth." 

"Dandy  Dick,"  directed  in  person 


by  Mr.  Brady,  will  reach  the  public 
under  the  final  name  "The  Marriage 
Market,"  with  a  cast  composed  of 
Carlyle  Blackwell,  June  Elvidge,  Ar- 
thur Ashley  and  other  World-Pictures 
actors  and  actresses.    Ethel  Clayton's 


JUNE  ELVIDGE  (World) 


picture  play  produced  under  the  work- 
ing title.  "Chasms,"  now  is  known  as 
"Souls  Adrift,"  and  the  leading  male 
part  is  played  by  Milton  Sills. 


SELIG  FEATURE  FILM 

FROM  TERHUNE  NOVEL 

SOON  WILL  BE  READY 

George  Fawcett,  Star  in  Stage  Play 
of  "Caleb  Conover,  Railroader," 
Has  Lead  in  Screen  Version 

William  N.  Selig  announces  that 
the  feature  film  taken  from  Alfred 
Paysori  Terhune's  novel,  "Caleb  Con- 
over,  Railroader,"  soon  will  be  ready 
for  presentation.  Colin  Campbell  di- 
dected  the  production  and  Gilson  Wil- 
lets  wrote  the  film  version  of  the 
story.  George  Fawcett,  who  starred 
in  the  play  "Caleb  Conover,"  is  the 
star,  and  others  in  the  cast  are: 
Thomas  Santschi,  Fritzi  Brunette, 
Frank  Elliott,  William  Robert  Daly 
and  Goldie  Coldwell. 

The  Selig  Company  claims  that  the 
interior  sets  for  this  picture  are 
among  the  most  magnificent  seen  on 
the  screen  the  past  year.  In  some 
of  the  scenes  hundreds  of  persons 
are  utilized.  The  scenes  of  the  poli- 
tical convention  are  said  to  be  excit- 
ing and  elaborate. 

William  Robert  Daly  delineates  the 
character  of  Billy  Shevlin,  trusted 
lieutenant  to  the  "Boss." 


H.  A.  SPANUTH  IN  N.  Y. 

TO  ENGAGE  STAFF  FOR 

COMMONWEALTH  FILM 

H.  A.  Spanuth,  president  of  the 
Commonwealth  Pictures  Corporation 
of  Chicago,  left  for  New  York,  June 
26,  where  he  will  engage  a  director, 
technical  man  and  camera  man.  It 
is  also  his  purpose  to  fill  in  part  of 
his  cast  for  the  first  Commonwealth 
picture,  featuring  Elsie  Mackay,  which 
will  be  produced  in  Chicago. 


George  Loane  Tucker  presents 

"I  BELIEVE" 

George  Loane  Tucker  photodrama;  eight  parts 

As  a  whole  -    Impressive 

Story     Praiseworthy 

Cast     -  „  Meritorious 

Settings   _  Suitable 

Photography     Fine 

To  George  Loane  Tucker,  author  and  director  of  "I 
Believe,"  a  wreath  of  laurels  should  be  presented.  The 
story  deals  with  a  gigantic  subject — that  of  God  and  His 
subjects.  Mr.  Tucker  tears  holes  with  a  vengeance  into 
the  theories  of  such  unbelievers  as  Neitsche  and  Haekel 
and  surely  proves  to  scoffers  that  they  cannot  exist  with- 
out the  soul  which  only  God  can  create.  Mr.  Tucker  fur- 
ther proves  his  capabilities  in  handling  this  weighty  sub- 
ject by  adding  a  lot  of  comedy  touches.  His  fights,  acci- 
dent scenes,  and  his  characterizations,  all  are  more  than 
commendable. 


ONE  OF  IMPORTANT  SCENES  FROM  DRAMATIC  PRODUC- 
TION, "I  BELIEVE"  (Cosmofotofilra  Co.) 


A  notable  cast  assists  him.  Milton  Rosmer's  interpre- 
tation of  the  role  of  Stephen  Ferrier  entitles  him  to  recog- 
nition as  a  star.  Edna  Flugrath  makes  a  lovable  and 
pathetic  child.  The  rest  of  the  cast,  giving  a  splendid 
performance,  includes  Charles  Rock,  Barbara  Everest, 
Hubert  Willis,  Frank  Stanmore,  Kenelm  Foss,  Hayford 
Hobbs,  Bertram  Bingleigh,  Edward  O'Neill,  Lewis  Grant, 
Minna  Grey,  Janet  Ross,  Louise  Manning,  Phillip  Hew- 
land,  Arthur  Walcott,  Dorothy  Tree,  James  Reardom, 
Douglas  Munro,  Phyllis  Broughton. 

This  is  a  picture  which  can  be  booked  with  absolute 
assurance  that  it  will  receive  a  unanimous  vote  of  ap- 
proval. 

The  story:  Stephen  Ferrier  and  his  father  are  minis- 
ters of  the  Episcopal  Church.  They  are  fighting  the  influ- 
ence of  an  unbeliever  named  Gedge.  This  man  and  his 
henchman  Harden  have  acquired  a  powerful  hold  upon  the 
working  element.  Realizing  the  pernicious  influence, 
Stephen  opens  a  mission.  Blit  his  followers  are  few  until 
Walton  is  killed  by  a  piece  of  machinery.  Harden  refuses 
to  comfort  him  in  his  dying  moments  with  the  explanation 
that  he  will  have  nothing  to  do  with  what  is  finished. 
Ferrier  is  summoned  and  tells  Walton  to  fear  not  that  his 
life  is  not  ebbing  away,  but  is  only  beginning.    The  sinner 


believes  and  dies  happy.  Stephen  has  been  instrumental 
in  saving  the  daughter  of  Juicy  Joe  from  the  obnoxious 
attentions  of  Walton's  son.  Most  of  the  men  have  now 
swung  over  to  Stephen's  side.  Little  Lucy  is  pursued  to 
Stephen's  house  by  the  irate  father,  but  when  Stephen 
tells  him  he  will  marry  Lucy  he  consents  to  let  her  remain. 
He  marries  her,  although  she  tries  to  run  away  from  him, 
believing  that  he  cares  nothing  for  her  except  to  save  her 
from  the  wicked  influence  of  her  father.  Stephen  meets 
Gedge  and  Gedge  sows  the  seed  of  doubt  in  his  mind. 
Gedge  also  explains  to  him  that  he  can  create  life.  The 
father  deplores  this  and  tells  Gedge  he  might  be  able  to 
do  that  but  he  cannot  create  a  soul.  Gedge  laughs  at  such 
a  thing  as  a  soul.  Gedge  and  Stephen  are  talking  in  the 
laboratory  and  in  leaning  against  an  electric  wire  they 
both  receive  a  shock.  Gedge  recovers  almost  immediately 
and  discovering  that  Stephen  is  dead,  he  infuses  him  with 
life.  And  the  thing  that  he  creates  is  without  a  soul  and 
commits  dastardly  crimes.  But  when  this  thing  of  loath- 
ing is  alone  he  realizes  that  he  is  alone.  He  goes  to 
Gedge  and  even  he,  his  creator,  turns  from  him.  The 
little  girl-wife,  who  had  taken  refuge  in  a  convent,  tells 
him  to  pray  to  God.  Gedge  assists  with  his  cry  "I  Be- 
lieve— help  Thou  my  unbelief."  And  in  regaining  his 
soul  he  risks  his  life  to  save  a  little  bird  which  has  fallen 
out  of  a  nest.  As  he  falls  he  comes  to  realize  there  is  a 
Creator  and  so  does  Gedge,  in  his  vision  since  he  had  seen 
the  harm  that  might  come  from  life  created  by  man  he 
thanks  God  that  he  can  believe  in  Him  as  the  only  creator 
and  ruler. 


Franklyn  Farnum  in 

"THE  CAR  OF  CHANCE" 

Bluebird  comedy;  five  parts;  published  July  9 


As  a  whole  -  _   Entertaining 

Story   _   Amusing 

Star      Pleasing 

Support     — Good 

Settings     _  Typical 

Photography   _    _  Clear 


Of  that  cheerfulness  that  has  become  so  appealing  and 
delightful  to  spectators  is  "The  Car  of  Chance,"  with 
which  exhibitors  should  find  it  a  very  easy  matter  to  fill 
their  houses. 

The  story  is  of  the  same  entertaining  type  that  has 
been  found  in  previous  Farnum  productions.  The  sub- 
titles are  clever  and  amusing,  and  as  a  whole  the  film 
has  been  handled  in  a  manner  which  will  soon  prove  enter- 
taining to  any  class  of  audiences. 

Supporting  Mr.  Farnum  are  Brownie  Vernon^  Helen 
Wright,  Molly  Malone,  Mark  Fenton,  H.  J.  Bennett,  Wal- 
ter Belasco  and  Harry  De  More.  The  story  is  by  Wal- 
demar  Young.    William  Worthington  directed. 

The  story:  John  Baird  has  provided  in  his  will  that 
unless  his  son  Arnold  settles  down  and  takes  life  seriously 
he  shall  receive  nothing  but  a  touring  car  and  $500,  which 
money  shall  be  used  for  nothing  but  gasoline  and  repairs 
for  the  car.  Arnold  loves  Ruth  Bennett,  the  daughter  of 
the  president  of  the  traction  company,  but  because  of  his 
lack  of  wealth  Bennett  will  not  allow  Arnold  to  call  on 
Ruth. 

The  street  car  men  strike  because  Bennett  will  not  in- 
crease their  salary.  As  revenge  Arnold  forms  a  company 
providing  machines  for  taking  the  people  to  and  fro.  He 
makes  gains  of  wealth,  while  the  car  company  makes 
nothing.  Finally  Bennett  is  willing  to  compromise  and 
consents  to  the  marriage  of  Ruth  and  Arnold. 


24 


EXHIBITORS  HERALD 


Valeska  Suratt  in 

"THE  SLAVE" 

Fox  drama;  five  parts;  published  June  3 


As  a  whole  _  A  poor  feature 

Story     _  Disjointed 

Star     Poses  in  hats  and  costumes 

Support       Ample 

Settings   -  -  -.Fine 

Photography     Good 


How  to  live  sinless  yet  happy '  on  $8  per  week,  is 
Valeska  Suratt's  great  problem  in  "The  Slave,"  her  latest 
Fox  vehicle.  The  picture  might  also  be  called  "The  Shop- 
girl's Dream,"  as  this  old,  slipshod  manner  of  telling 
the  story  is  used.  Valeska  wears  many  hats  and  striking 
costumes,  striped  ones,  and  spotted,  white  ones  and  black, 
and  always  a  bunch  of  pure  white  lilies  reposes  in  her 
corsage.  The  picture  is  so  jumpy  and  disconnected  it  was 
hard  for  the  audience, at  the  Boston  Theater,  Chicago,  to 
fathom  the  plot  and  many  walked  away  before  the  film 
ended.  It  was  directed  and  written  by  William  Nigh. 
Good  photography  abounds,  but  it  is  not  a  story  for 
children. 

The  story:  Caroline  (Valeska  Suratt)  works  in  a  hair- 
dressing  parlor.  A  wealthy  citizen,  known  as  Moneybags, 
falls  in  love  with  her,  takes  her  home  in  his  auto  and 
proposes  on  the  curb.  Caroline  falls  asleep  and  has  a 
most  remarkable  dream,  a  regular  nightmare  in  fact,  of 
marrying  the  man  who  proves  to  be  very  penurious  and 
locks  her  up  in  his  mansion.  He  dies  finally  and  Valeska 
starts  out  to  have  a  good  time  on  his  money.  She  sees 
the  folly  of  her  ways,  however.  She  wakes  up  from  her 
dream,  turns  down  the  wealthy  man's  offer  of  marriage 
and  decides  to  wait  "eight  or  nine  years"  for  the  return 
of  her  poor  but  honest  young  man  from  the  west. 


Antonio  Moreno,  Belle  Bruce  in 

"J  SON  OF  THE  HILLS" 

Vitagraph    Blue    Ribbon    drama;   five   parts;  published 
June  25 

As  a  whole  _  -  Tiresome 

Story    -   Commonplace 

Stars   -._    Dull 

Cast   -  -  -  - —  -  -  Fajr 

Settings   _  -  — -   Suitable 

Photography  —  *°°r 

"A  Son  of  the  Hills"  is  a  story  adapted  by  Joseph 
F.  Poland  from  the  novel  of  Harriet  T.  Comstock.  It 
was  directed  by  Harry  Davenport.  It  is  a  rural  drama 
with  a  hackneyed  theme,  poorly  directed  and  only  fairly 
well  acted.  Many  noble  sentiments  are  palely  indicated, 
but  the  story  proves  nothing,  offers  no  lesson,  and  hardly 
merits  the  attempt  to  entertain.  There  are  too  many 
loose  ends  to  the  plot.  The  cast  surrounding  Mr.  Mor- 
eno and  Miss  Bruce  is  made  up  largely  of  people  not 
suited  to  the  roles  in  which  they  are  cast. 

The  story:  Sandy  Morley  runs  away  from  his  home 
in  the  south,  to  acquire  an  education,  leaving  behind  his 
irate  stepmother  and  his  sweetheart,  Cynthia  Starr.  He 
meets  John  Markham,  a  wealthy  northerner,  in  search  of 
a  factory  site,  and  goes  to  work  in.Markham's  factory 
in  the  north.  The  boy  works  for  a  year  and  is  sent  to 
college,  graduating  with  honors.  He  is  dispatched  south 
to  superintend  the  building  of  a  modern  factory  in  his 
home  town.  In  the  meantime  Cynthia  has  turned  to  Lans- 
ing Hartford,  and  while  out  for  a  drive,  they  are  caught 
in  a  storm  and  stay  all  night  in  a  cabin.  Fearing  the 
disgrace  which  Lansing  convinces  her  will  follow,  she 
consents  to  marry  him.  When  Sandy  learns  of  their 
marriage  he  compels  Lansing  to  promise  not  to  exercise 
his  right  as  a  husband  until  Cynthia  agrees.  The  sudden 
appearance  of  another  woman  whom  Lansing  had  met 
during  his  college  days,  with  a  baby,  disillusions  Cynthia 
and  she  marries  Sandy  after  securing  a  divorce  from  her 
husband. 


Bryant  Washburn  in 

"THE  MAN  WHO  WAS  AFRAID" 

Essanay-  K-E-S-E  drama;  five  parts;  published  July  2 

As  a  whole    Good  feature 

Story     _  Interesting 

Star   _   Splendid 

Support       Fine 

Settings   _  _  _  Well  selected 

Photography   _    Clear 

Although  there  have  been  many  war  subjects  on  the 
market,  "The  Man  Who  Was  Afraid"  presents  a  war  story 
from  a  different  angle — one  that  should  please  theater 

patrons. 

The  story  is  adapted  from  one  published  in  the  Satur- 
day Evening  Post  by  Mary  Brecht  Pulver.  The  direction 
is  by  Fred  Wright,  who  has  handled  the  various  situa- 
tions splendidly.  The  story  of  the  film  follows  that  of 
the  Post  tale  very  closely  and  Miss  Pulver's  story,  visual- 
ized, makes  an  entertaining  feature. 


A  SITUATION  IN  "THE  MAN  WHO  WAS  AFRAID,"  FEATUR- 
ING BRYANT  WASHBURN  (Essanay-K-E-S-E) 

Bryant  Washburn's  pantomime  brilliance  is  given  a 
wide  range  and  his  handling  of  the  role  of  weakling  and 
slacker  who  becomes  a  strong,  brave  man,  is  done  with 
finesse.  A  new  lead  in  the  person  of  Margaret  Watts 
gives  Mr.  Washburn  capable  support.  Ernest  Maupain  as 
a  National  Guard  Colonel  is  splendid.  And  Frankie  Ray- 
mond as  the  mother  who  has  taught  her  son  to  fear  war 
is  well  cast. 

The  story:  Mrs.  Clune  has  made  of  her  son  a  weakling 
by  instilling  into  his  mind  fear  of  war.  This  action  has 
caused  Benton  to  become  a  slacker  and  through  this  he 
loses  the  love  of  Elsie  Revere.  Tortured  by  the  jeers  of 
the  other  soldiers,  Benton  rushes  from  his  mother  and 
joins  the  troops  on  their  way  to  the  Mexican  border. 
With  the  enemy  advancing  on  every  side,  Clune's  regi- 
ment is  about  to  be  driven  back.  Help  must  be  secured 
and  the  only  means  is  for  someone  to  ride  around  the 
enemy's  lines  to  another  camp.  Clune  braves  the  danger 
and  comes  out  victorious.  The  enemy  is  annihilated  and 
Clune  becomes  the  hero  of  the  hour.  Through  his  bravery 
he  again  wins  the  love  of  Elsie. 


Marinette,  Mich. — Manager  Thorsen  of  the  Cozy 
Theater  here  prevented  a  panic  in  his  theater  recently 
when  a  fire  broke  out  beneath  the  building,  by  asking  the 
audience  to  pass  out  quietly  and  orderly.  Nobody  ir 
the  audience  knew  of  the  fire  until  Manager  Thorsei 
stopped  the  show  and  dismissed  the  crowd. 

Buhl,  Idaho. — Work  has  been  started  on  a  new  motioi 

picture  theater  here. 


EXHIBITORS  HERALD 


25 


Ethel  Barrymore  in 

"THE  GREATEST  POWER" 

Metro  drama;  five  parts;  published  June  18 

As  a  whole  Average 

Story  Padded 

Star  Adeauate 

Support  Gcod 

Settings   —   In  keeping 

Photography  Clear 

A  slender  story,  prefaced  with  pictures  and  remarks 
by  John  Ruskin,  and  containing  considerable  padding  is 
"The  Greatest  Power."  The  well  known  stage  star  plays 
but  a  small  part  in  this  romance  of  a  laboratory;  William 
Davison.  Harry  Xorthrup  and  Frank  Courier  putting  most 
of  the  action  into  the  piece. 

It  deals  with  the  discovery  of  a  wonderful  explosive 
which  a  young  man  desires  to  publish  to  all  nations, 
and  a  gang  of  ,well  dressed  crooks  who  plan  to  steal  the 
formula.  It  is  an  old  plot,  bolstered  up  with  pictures 
of  Becky  Sharp  and  the  stars  and  stripes.  In  fact,  it  is 
a  very  ordinary  feature,  depending  upon  the  star's  name 
alone  to  draw. 

The  story:  Miriam  Monroe  dabbles  in  chemistry  to 
discover  a  cure  for  cancer.  Simultaneously,  John  Conrad 
discovers  a  high  explosive,  but  lacks  funds  to  further  his 
investigations.  They  are  introduced  and  Miriam  gives 
up  the  cancer  cure  to  help  John.  Miriam's  father,  who 
is  interested  in  a  large  factory,  and  his  board  of  directors 
back  John.  They  make  a  test  of  the  explosive  by  blow- 
ing up  a  village.  Miriam  wants  to  give  the  secret  to  the 
United  States,  but  John  refuses.  Spies  attempt  to  steal 
the  formula,  and  John  becoming  incensed,  grants  Miriam's 
request  to  turn  it  over  to  the  government  which  assures 
the  latter  of  complete  victory  over  the  enemy. 


Marie  Osborne  in 

"WHEN  BABY  EORGOT' 

Lasalida-Pathe  drama;  five  parts:  published  June  24 

As   a  whole  Boresome 

Story  Poor 

Star  _   Strcng 

Support  Fair 

Settings  Faithful 

Photography  Clear 

If  it  were  not  for  Marie  Osborne,  "When  Baby  For- 
got" would  be  ridiculous  as  a  film  attraction.  The  story 
jumps  about  from  one  thing  to  another  with  no  connec- 
tion, no  dramatic  value,  or  no  appeal  other  than  the 
strong  winsomeness  of  the  star. 

The  best  part  of  the  production  is  when  Marie  visits 
a  church  for  colored  folks  and  the  preacher  is  shown 
wildly  admonishing  his  flock.  For  the  people  interested 
in  Marie  Osborne  the  picture  will  appeal.  However,  to 
the  person  who  is  desirous  of  seeing  a  strong  story  well 
handled,  the  production  will  prove  a  disappointment. 

Supporting  Baby  Osborne  are  Fred  Xewburg,  Mar- 
garet Nichols  and  Lee  Hill.    Eugene  Moore  directed. 

The  story:  After  the  separation  of  her  father  and 
mother.  Marie  becomes  ill  and  the  doctor  tells  the  father 
that  the  only  thing  that  will  save  her  is  for  some  one 
to  start  her  on  the  little  prayer  her  mother  taught  her 
and  which  she  has  forgotten.  As  a  last  resort  the  butler 
goes  to  the  mother  and  brings  her  to  the  sick  child.  The 
mother  starts  the  little  girl  out  on  her  prayer  and  soon 
there  are  signs  of  recovery.  The  father,  coming  upon  the 
mother  is  at  first  angry,  but  the  pleadings  of  the  little 
girl  win  the  father  and  a  reconciliation  takes  place. 


Sherman,  Texas. — Miss  Baettie  Fairchild  has  sold  the 
Lyric  Theater  to  F.  A.  Crosby,  of  Omaha.  Xeb.  Miss 
Crosby  opened  the  first  motion  picture  theater  in  Sher- 
man, and  has  conducted  it  ever  since. 


Olive  Thomas  in 

"MADCAP  MADGE" 

Kay  Bee-Triangle  comedy-drama;  five  parts;  published 
June  24 

As  a  whole  _  Clean  and  humorous 

Story  Excellent 

Star  Clever 

Support  Very  good 

Settings  Beautiful 

Photography  Clear 

Olive  Thomas'  winsome  smile  won  the  hearts  of 
Covent  Garden  (Chicago)  audiences,  where  "Madcap 
Madge"  was  shown  Sunday,  June  24.  Xot  in  a  long 
time  has  a  more  delightful  little  farce-comedy  been  shown 
on  the  screen.  The  vivacious  ex-Ziegfeld  "Follies"  star 
captivated  everybody  and  the  slight  story  moved  along 
swiftly  and  joyfully  and  literally  convulsed  the  audience. 


AX  AMUSING  SCEXE  FROM  "MADCAP  MADGE."  FEATUR- 
ING OLIVE  THOMAS    (Kay  Bee-Triangle) 

Director  Raymond  B.  West  has  skilfully  handled  the 
excellent  company  surrounding  Miss  Thomas,  and  the 
many  beautiful  scenes  representing  Palm  Beach  appeal  to 
the  eye  throughout. 

The  story:  Mrs.  Flower  is  anxious  to  have  her  daugh- 
ter Julia  marry  a  man  of  wealth  and  prominence.  They 
go  to  Palm  Beach  and  commence  a  diligent  search  for 
an  Englishman  traveling  incognito.  In  the  meantime 
Julia's  younger  sister,  Madge,  is  expelled  from  boarding 
school  for  several  capers,  and  she  goes  to  Palm  Beach, 
where  she  is  kept  in  short  dresses  and  very  much  in  the 
background.  How  she  meets  a  young  man  who  eventually 
saves  her  father  from  ruin,  and  how  Julia  marries  another 
stalwart  young  American,  after  ignoring  the  real  Earl  of 
Larlsdale,  whom  she  has  set  out  to  capture,  make  a 
highly  interesting  and  pleasing  story. 


SELIG-WORLD  LIBRARY 

Xumber  7  of  the  Selig-World  Library  is  an  interesting 
ottering.  The  incidents  have  been  assembled  with  a  view 
to  entertaining  as  well  as  educational  values. 

Topics  handled  in  an  interesting  manner  are  the  shops 
of  Siam,  showing  the  manufacture  of  shoes,  parasols  and 
lanterns;  also  the  British  convict  ship  Success,  which 
played  an  important  part  in  the  war  of  1812.  is  shown. 
The  various  forms  of  torture  used  to  inflict  punishment  on 
prisoners  are  all  shown.  Tigers  and  their  haunts  as  well 
as  a  fight  between  a  tiger  and  a  hyena  and  a  tiger  and  a 
wild  boar  brings  this  interesting  reel  to  an  end. 


Grand  Junction,  Colo. — A  deal  has  been  closed  here 
whereby  George  L.  Walker,  of  the  L>-ceum  Theater, 
acquires  the  lease  to  the  Palisade  motion  picture  theater. 


26 


EXHIBITORS  HERALD 


"THE  GARDEN  OF  ALLIE" 

Follies  of  the  Week-Titan  Picture  Corporation  travesties 

Through  the  Titan  Pictures  Corporation  the  American 
Relief  Fund  will  raise  money  to  purchase  tobacco  and 
necessities  for  the  boys  at  the  front.  One  reel  travesties 
are  being  produced  by  the  Follies  of  the  Week  company 
under  the  direction  of  Rex  Weber. 

The  travesties  have  been  handled  in  a  humorous  strain. 
They  are  exceedingly  clean  and  should  make  a  fitting  ad- 
dition to  any  program. 

There  are  many  points  to  these  pictures  that  can  be 
advertised  by  exhibitors  which  should  tend  to  interest 
spectators.  The  players  appearing  in  these  films  are  all 
prominent  members  of  speaking  stage  productions.  Earn- 
est Truex,  Julia  Mills,  Charles  Grapewinn,  Charlotte,  the 
noted  skater,  and  Raymond  Hitchcock  are  among  some 
of  the  stars. 

Rex  Weber  is  devising  the  stories  as  well  as  direct- 
ing the  pictures.  His  success  can  be  seen  in  the  first 
two  productions,  "The  Garden  of  Allie"  featuring  Mr. 
and  Mrs.  Truex  and  their  two  children,  and  the  "Hawai- 
idiot,"  featuring  Charles  Grapewinn  and  Gretchen  Sher- 
man. 

"The  Garden  of  Allie"  is  a  humorous  story  of  how 
Allie  Smithers  decides  to  raise  vegetables  to  overcome 
the  H.  C.  of  L.  The  only  thing  he  succeeds  in  raising 
is  one  lone  bush  which  he  immediately  surrounds  with 
a  fence  and  tenderly  nurses.  His  efforts  at  gardening 
being  unsuccessful,  he  iays  in  a  store  of  canned  vege- 
tables. 

"Hawaiidiot"  tells  of  a  man  who  has  the  Hawaii  craze. 
His  actions,  entertainments  and  foods  are  all  Hawaiian 
flavored.  His  wife  decides  to  give  him  all  the  Hawaiian 
atmosphere  he  can  stand,  and  so  has  palm  trees  brought 
into  her  home  and  the  floor  strewn  with  sand.  She  garbs 
herself  in  the  costume  of  a  Hawaiian  maiden  and  takes 
ukulele  lessons  as  well  as  lessons  in  Hawaiian  dancing. 
The  atmosphere  proves  too  much  for  the  "Hawaiidiot" 
and  he  decides  that  America  is  good  enough  for  him. 

This  last  mentioned  production  is  really  better  than 
the  first  and  can  stand  on  its  merits.  And  when  one  con- 
siders that  the  Truex  travesty  was  made  in  four  and  one- 
half  hours,  its  merits  will  stand  out  even  better. 


Mary  McAlister  in 

"THE  UNEVEN  ROAD" 

Essanay  -  K-E-S-E  drama;  two  parts;  published  July  25 

As  a  whole   Up  to  standard 

Story   _  Appealing 

Star      Fine 

Support   Sufficient 

Settings   Appropriate 

Photography  Good 

"The  Uneven  Road"  is  equally  on  a  par  with  other 
productions  of  the  interesting  "Dq  Children  Count?"  se- 
ries. Mary  McAlister,  in  a  brilliant  manner,  displays  her 
versatility  as  a  child  star  and  her  work  registers  splen- 
didly. 

Ernest  Maupain,  John  Cossar  and  Jane  Thomas  sup- 
port Miss  McAlister. 

The  story:  Agnes  Carlson,  because  she  allows  curios- 
ity to  govern  her  life,  gets  into  all  sorts  of  trouble.  One 
day  in  her  ramblings,  she  ignites  some  chemical  and  the 
explosion  blinds  her.  An  operation  is  the  only  thing 
which  will  save  her.  Her  father,  who  has  gambled  away 
all  his  money,  is  driven  from  the  home  by  the  mother. 
When  the  mother  realizes  the  awfulness  of  her  child's 
blindness,  she  is  about  to  sell  herself  to  Carlson's  former 
employer,  when  Carlson  returns  with  enough  money  to 
pay  for  the  child's  operation. 


William  Russell  in 

"THE  MASKED  HEART" 

American-Mutual  drama;  five  parts;  published  July  2 

As  a  whole   Good 

Story   .....Interesting 

Star   _  _  Fine 

Support  Ample 

Settings   In  keeping 

Photography   Satisfying 

"The  Masked  Heart"  is  an  interesting  feature  with  a 
well  handled  story  and  should  appeal  to  all  audiences. 
The  work  of  William  Russell  is  especially  good.  So  with 
a  production  good  as  a  whole,  well  directed  and  a  strong 
star,  exhibitors  should  find  this  a  valuable  box  office 
feature. 


ONE  OF  BIG  SCENES  IN  "THE  MASKED  HEART,"  WILLIAM 
RUSSELL'S  LATEST  VEHICLE  (American-Mutual) 

A  new  vampire  in  the  person  of  Kathleen  Kirkham 
makes  her  debut  in  this  Russell  production,  and  she  ap- 
parently has  all  the  qualifications  of  a  real  vampire.  She, 
no  doubt,  will  win  the  hatred  of  audiences.  Francelia  Bil- 
lington  offers  Mr.  Russell  her  usual  good  support.  Wil- 
liam Conklin  and  Ashton  Dearholt  do  justice  to  their 
roles.  Edward  Sloman  is  responsible  for  the  excellent 
direction. 

The  story:  Philip  Greycourt,  a  bored  society  man, 
meets  Helene  Villiers,  the  wife  of  John  Villiers,  and  be- 
comes infatuated  with  her.  At  the  Villiers  country  home, 
Philip  visits  Mrs.  Villiers  in  her  sitting  room,  and  her 
husband,  returning  unexpectedly,  and  seeing  their  shadows 
on  the  window  shade,  rushes  up  to  the  room. 

Philip  flees  into  another  room  with  Catherine,  the  step- 
daughter of  Helene.  When  Villiers  finds  Philip  in  Cath- 
erine's room  he  forces  him  to  marry  Catherine.  Cather- 
ine, who  has  come  to  love  Philip,  is  delighted  and  after 
the  marriage  is  very  happy.  Before  long  Philip  finds 
himself  forgetting  Helene  and  loving  his  wife. 

John  Villiers  dies  suddenly  and  Helene  comes  to  visit 
the  Greycourts  to  awaken  the  flame  of  Philip's  infatua- 
tion. When  she  finds  that  she  is  not  successful,  she  tells 
Catherine  that  Philip  merely  married  her  to  save  her, 
Helene.  Catherine,  not  wishing  to  stand  between  Philip 
and  happiness,  leaves.  However,  Philip  follows  and  they 
are  happily  reconciled. 


Bemidji,  Minn. — The  Rex  Theater,  which  has  beer 
operated  by  E.  M.  Ney,  has  been  sold  to  A.  G.  Harris 
of  Moline,  111.,  who  has  taken  possession.  Mr.  Harris 
has  had  seven  years'  experience  in  the  motion  picture 

business. 


EXHIBITORS  HERALD 


27 


Billy  West  in 

"CUPID'S  RIVAL" 

ig-Bee  Film  Corporation  comedy;  two  parts;  published 
state  rights 

As  a  whole.    ~  Very  funny 

Story     _    Lively 

Star     Comical 

Settings       ....Suitable 

Photography       Good 

Billy  West  in  "Cupid's  Rival"  will  afford  an  audience 
]  any  good  laughs,  especially  those  who  like  slapstick 
jmedy.  A  mallet  is  brought  into  play  very  effectively, 
;  proved  by  the  unconsciousness  of  a  few  of  the  cast 
hich  includes  Leo  White,  Babe  Hardy,  Ethel  Burton, 
udd  Ross,  Ethelyn  Gibson  and  Florence  McLaughlin, 
he  story  is  one  that  will  please. 

The  story:  Billy  is  the  janitor  of  a  studio  apartment, 
te  is  ordered  by  Hyfligher,  a  rich  artist  in  the  building, 
>  bring  his  breakfast  to  him.  Residing  in  an  adjoining 
:udio  is  Daub,  a  poor  artist.  Daub  paints  the  picture  of 
>ough  for  the  landlord  in  lieu  of  the  rent.  Daub  sees  his 
weetheart  Ethel  entering  the  studio  of  Hyfligher.  He  is 
nraged  and  bursts  into  the  room  to  find  Ethel  stroking 
le  head  of  the  rich  artist.  Daub  seizes  a  painting  of 
".thel  and  smashes  Hyfligher  on  the  head  with  it.  Hy- 
igher  is  distracted,  for  the  day  of  the  exhibition  of  the 
ainting  is  near.  Meanwhile,  Mike  the  elevator  boy,  is 
hasing  a  mouse  through  the  building  and  the  chase  leads 
im  into  Daub's  studio,  where  the  mouse  runs  up  the  side 
f  the  painting  of  Dough.  Mike  has  a  club  with  which 
e  attempts  to  hit  the  mouse,  but  he  misses  and  hits  the 
•ortrait,  tearing  it.    He  is  horrified  at  what  he  has  done. 

Daub  enters  and  is  heart-broken.  Mike  scouts  the 
iea  of  dressing  up  as  the  landlord  and  taking  his  place 
n  the  frame.  At  the  exhibition  the  people  are  delighted 
ptfa  the  paintings  and  think  that  they  are  real.  Billy 
inds  out  the  ruse  and  when  he  sees  that  his  enemy  Mike 
s  sitting  in  the  frame  he  arms  himself  with  a  club  and 
hen  the  chase  begins.  The  guests  finally  catch  Billy  and 
nete  out  to  him  a  just  punishment. 


MYSTERIOUS  MISS  TERRY,"  STARRING 

BILLIE  BURKE,  IS  FIRST  FILM  FOR 

PARAMOUNT'S  NEW  "STAR  SERIES" 


"The  Mysterious  Miss  Terry,"  an  adaptation  of  Gelett 
Burgess'  story,  starring  Billie  Burke,  has  been  completed 
t  the  Famous  Players  studio  under  the  direction  of  J. 
earle  Dawley  and  is  to  be  the  first  of  Billie  Burke's  pro- 
ductions to  be  issued  by  Paramount  under  the  new  "Star 
eries"  of  selective  films. 

As  the  title  indicates,  "The  Mysterious  Miss  Terry"  is 
n  adventure  story  dealing  with  the  experiences  of  a  young 
ociety  girl  who  is  bored  with  the  circumstances  that  have 
urrounded  her  all  her  life  and  decides  to  take  matters 
nto  her  own  hands  by  dropping  out  of  society  and  living 
n  a  boarding  house.    She  is  known  merely  as  Miss  Terry 
and  is  the  subject  of  much  mystery  to  the  other  boarders 
because  of  her  gentle  insistance  upon  keeping  her  personal 
affairs  to  herself  despite  her  keen  interest  in  their  several 
fortunes. 

One  of  the  first  incidents  which  occurs  in  the  story  is 
the  robbing  of  a  deserted  city  home  by  this  girl  of 
mystery.  Her  delightful  personality  arouses  the  keen 
interest  of  three  young  bachelors  at  the  boarding  house 
whose  rivalry  for  her  affections  is  another  source  of  inter- 
est in  the  story. 

When  Miss  Terry  becomes  a  clerk  in  a  hardware  store 
and  is  again  involved  in  the  robbery  of  the  store,  the 
mystery  concerning  her  identity  becomes  unfathomable. 

The  cast  which  has  been  assembled  in  support  of  Miss 
Burke  includes  Thomas  Meighan,  Walter  Hiers,  Gerald 
O.  Smith,  George  A.  Wright  and  Bessie  Learn. 


Carlyle  Blackwell  and  June  Elvidge  in 

"THE  PRICE  OF  PRIDE" 

World  drama;  five  parts;  published  June  2 

As  a  whole  .   Entertaining 

Story   Interesting 

Stars   ....Well  cast 

Support   Plenty 

Settings   Appropriate 

Photography     Clear 

A  drama  that  will  without  doubt  appeal  to  the  greater 
majority  of  motion  picture  patrons  will  be  found  in  "The 
Price  of  Pride."  Exhibitors  should  find  it  a  good  box 
office  attraction,  since  it  has  been  well  handled  and  the 
story  is  one  of  marital  entanglements  which  are  always 
more  or  less  interesting. 

Carlyle  Blackwell  in  the  dual  role  of  half  brothers, 
present  two  distinct  characters  in  the  young  man  who 
has  been  well  reared  and  who  is  a  successful  mining  en- 
gineer, and  the  young  train  robber  who  has  had  no 
training  nor  any  mother  love  to  guide  him.  June  El- 
vidge, as  the  mother  of  the  train  robber;  does  some  good 
work.  Other  members  of  the  cast,  including  Frank  Mills, 
Evelyn  Greeley,  George  MacQuarrie,  Charles  Charles  and 
Pina  Nesbit,  are  good.  The  story  is  by  Milton  Nobles. 
Harley  Knoles  directed. 

The  story:  Nan  Westland  loves  Jeffrey  Black  but 
Jeffrey  loves  Madge,  his  wife,  and  has  no  thought  of  Nan. 
One  evening  Madge  finds  Nan  kissing  Jeffrey  and  she 
orders  both  from  her  home.  Jeffrey  goes  west  and  Nan 
accompanies  him.  A  little  son  is  born  and  Nan  begs  Jeffrey 
to  divorce  Madge  and  marry  her  for  the  sake  of  the  son, 
but  Jeffrey  refuses. 

The  son  of  Madge,  grown  up,  becomes  a  successful 
mining  engineer.  The  son  of  Nan,  whom  Nan  deserted 
to  marry  a  man  she  learned  to  love,  becomes  a  train 
robber.  There  is  a  striking  resemblance  between  the  two 
young  men  and  when  William  holds  up  the  train  on 
which  David's  sweetheart  is  en  route,  Kathleen  believes 
the  robber  to  be  David,  and  when  David  meets  her  at 
the  train  she  will  have  nothing  to  do  with  him. 

David  is  arrested  as  the  train  robber,  and  William, 
the  real  culprit  endeavors  to  escape.  He  is  fatally  shot 
and  as  death  draws  near,  he  confesses  to  the  crime. 
Kathleen  begs  David's  forgiveness. 


RIGHTS  TO  "BEWARE  OF  STRANGERS" 

IN  CANADA  BOUGHT  BY  MONARCH  CO. 


The  Canadian  rights  for  the  Selig  film  drama,  "Beware 
of  Strangers,"  have  been  purchased  by  the  Monarch  Film 
Company,  Limited.  This  company  outbid  several  other 
concerns  for  the  Dominion  rights  to  this  production  and 
the  Monarch  concern  expects  to  start  a  big  exploitation 
campaign  soon. 


"MY  MOTHER,"  FIVE-REEL  BLUEBIRD, 

FINISHED  BY  DIRECTOR  JULIAN 


Director  Rupert  Julian  practically  has  completed  E.  J. 
Clawson's  story,  "My  Mother,"  in  five  reels,  at  the  Blue- 
bird studios.  The  principal  roles  in  the  photoplay  are 
played  by  Julian,  Ruth  Clifford,  Ruby  La  Fayette  and 
Elsie  Jane  Wilson. 


O.  HENRY  FILM  SERIES  OF  SIXTEEN 

PLAYS  IS  EXTENDED  TO  TWENTY 


Owing  to  the  success  of  the  O.  Henry  two-reel  pic- 
tures, General  Film  announces,  the  series  of  sixteen  has 
been  increased  to  twenty.  Therefore,  instead  of  booking 
only  the  sixteen  subjects  of  these  Broadway  Star  features 
first  contracted  for,  exhibitors  all  over  the  country  will 
have  four  more  available  before  the  two-reel  series  is 
complete. 


EXHIBITORS  HERALD 


28 

Ernest  Maupain  in 

"WOULD  YOU  BELIEVE  IT?" 

Essanay  drama;  S.  T.  28  min.;  published  June  23 

As   a   whole   Pleasing 

Story   Light 

Star   _  Splendid 

Support  .   _  Well  Selected 

Settings   Suitable  • 

Photography   Agreeable 

While  there  isn't  very  much  to  the  story  of  ''W  ould 
You  Believe  It?"  it  works  into  an  entertaining  two-reel 
subject  and  spectators  should  find  it  a  pleasing  offering. 

The  cast  includes  Ernest  Maupain,  Grace  W  alsh,  Mark 
Ellison  and  Rodney  La  Rock. 

The  story:  Henry  Neville,  a  handsome  social  butter- 
fly, is  engaged  to  Eleanor  Cadman.  Eleanor  is  anxious 
to  meet  a  homely  man  who  is  a  genius.  She  does  in  the 
person  of  David  Lee,  who  is  the  inventor  of  a  storage 
battery. 


LEFT  TO  RIGHT — ERNEST  MAUPAIN,  MARK  ELLISTON  AND 
GRACE  WALSH  IN  SCENE  FROM  "WOULD  YOU 
BELIEVE    IT?"  (Essanay) 

Eleanor's  father,  demands  that  Neville  have  a  large 
sum  of  money  in  the  bank  before  he  can  marry  Eleanor. 
Lee  sells  his  invention  and  gets  just  the  sum  of  money 
that  Cadman  demands  Neville  have.  Neville  borrows  Lee's 
money  and  then  informs  Cadman  that  he  now  has  the 
required  sum.    Eleanor  and  Neville  are  married. 


AMERICAN  PRESS  HUMORISTS  WILL 

BE  ENTERTAINED  BY  GOLDWYN  CORP.; 

SCRIBES  TO  ENACT  FILM  IN  STUDIO 

When  the  American  Press  Humorists  gather  in  New 
York  during  the  week  beginning  June  25,  they  will  spend 
one  day  at  the  Goldwyn  studio  at  Fort  Lee,  N.  J.  A  com- 
mittee of  five  women  will  have  charge  of  the  program  at 
the  studio.  These  women  are  Mae  Marsh,  Madge  Ken- 
nedy and  Jane  Cowl,  stars  in  Goldwyn  pictures;  Mrs. 
Elizabeth  Sears,  editor  of  Film  Fun,  and  Miss  Miriam 
Teichner  of  the  New  York  Globe. 

About  200  of  America's  best  known  newspaper  men 
will  make  the  trip  to  Fort  Lee  and  inspect  screen  dramas 
in  the  process  of  making.  In  addition  to  beholding  Madge 
Kennedy,  Mae  Marsh  and  Jane  Cowl  working  before  the 
camera,  the  humorists  will  also  have  a  fling  at  celluloid 
artistry  themselves.  Don  Marquis,  of  the  New  York 
Evening  Sun,  and  Roy  K.  Moulton,  of  the  New  York 
Evening  Mail,  have  promised  to  deliver  a  scenario  which 
it  is  expressly  stipulated  the  humorists  must  act,  direct 
and  photograph. 


George  Fawcett  in 

"TRIALS  AND  TRIBULATIONS" 

Selig-General  comedy;  two  parts 


As  a  whole    Good 

Story     _  Humorous 

Star     Fine 

Support   _    Ample 

Settings     ....Faithful 

Photography      Clear 


"Trials  and  Tribulations"  is  an  entertaining  and  humor- 
ous offering  that  should  please  most  picture  patrons.  It 
will  be  published  on  the  General  Film  program. 


A  SCENE  FROM  "TRIALS  AND  TRIBULATIONS,"  FEATURING 
VIVIAN  REED  AND  GEORGE  FAWCETT 

George  Fawcett  is  well  cast  and  should  win  the 
approval  and  admiration  of  audiences.  Vivian  Reed  offers 
him  good  support. 

The  story:  Father  does  not  approve  of  his  daughter 
marrying  the  man  of  her  choice,  so  the  young  couple 
decide  to  elope.  Now,  father,  who  is  a  widower,  is  also 
planning  to  elope  with  a  young  woman  of  whom  daughter 
does  not  approve.  Complications  arise  when  they  both 
arrive  at  the  house  of  the  minister  and  after  much  discus- 
sion the  minister  performs  a  double  ceremony. 


MASTER  DRAMA  FEATURES  RECEIVES 

INQUIRIES  FOR  STATE  RIGHTS  AFTER 

SHOWING  OF  "WHO'S  YOUR  NEIGHBOR?" 


The  Master  Drama  Features,  Inc.,  announces  a  large 
number  of  inquiries  from  state  rights  purchasers  after  the 
successful  private  showing  of  their  moral  propaganda 
spectacle,  "Who's  Your  Neighbor?"  last  week  before  an 
invited  audience  at  trie  Broadway  Theater,  New  York  City. 

Arrangements  are  under  way  for  its  presentation  in  a 
New  York  theater,  announcement  of  which  will  be  made 
in  the  near  future. 

"We  have  felt  all  along  that  in  presenting  a  subject 
such  as  contained  in  this  production,"  said  one  of  the  offi- 
cials, "that  we  have  something  that  will  not  only  enter- 
tain the  motion  picture  patrons,  but  will  also  make  them 
think  in  'Who's  Your  Neighbor?'  It  has  been  a  great 
pleasure  to  us  to  learn  of  the  encouraging  manner  in 
which  this  production  has  been  received  by  the  motion 
picture  critics,  most  of  whom  have  acknowledged  this 
production  of  exceptional  value,  not  only  for  the  state 
rights  exhibitor,  but  also  for  the  moral  that  it  teaches." 


Philadelphia. — The  motion  picture  theater  at  425  South 
street  known  as  the  Model  has  been  sold  by  Max  Deutsch 
to  William  Cohen. 


WHOLESOME  FILM  CORP.  TO  GIVE  PUBLIC  IDEAL  PLAYS 


Pictures  to  Appear  on  MarKet  About  Septem- 
ber 1  Will  Be  Adapted  from  Clean  Literary 
Worhs  and  Will  Feature  Authors,  Not  Stars 


By  M.  J.  WEISFELDT  * 


Leading  psychologists  and  other  authorities  on  the 
subject  are  responsible  for  some  astonishing  deductions 
which  can  be  made  relative  to  the  motion  picture  industry, 
what  part  it  is  playing  and  will  play  in  the  educational 
development  of  the  younger  generation. 

Prior  to  the  advent  of  motion  pictures  into  his  daily 
life,  the  short-trousered  youngster  was  absorbed  in  story 
books  of  fact  and  fiction,  which  kept  his  imagination 
active  and  his  brain  busy.  The  youngster's  liking  for 
books  developed  him  along  wholesome  lines,  and  at  the 
age  of  twenty-one  the  average  boy,  or  girl,  has  reached 
a  point  of  fairly  good  knowledge  of  the  best  authors  and 
their  works. 

Xow,  however,  the  motion  picture  theater  has 
thoroughly  insnared  the  sane  youngster,  and  he  or  she 
finds  little  time  to  read  books.  Figures  show  that  a 
far  smaller  percentage  of  boys  and  girls  today  possess 
public  library  cards  than  two  decades  ago.  before  the 
motion  picture  became  a  staple.  Nowadays  they  uncon- 
sciously depend  upon  the  motion  picture  for  development 
of  imagination. 

Presents  Appalling  Features 

This  situation  presents  appalling  features,  the  greatest 
of  which  is  the  fact  that  quite  a  few  of  motion  picture 
productions  today  are  morbid,  risque  and  wholly  bad  for 
the  young  idea.  Thus  we  find  the  youth  whose  mind 
and  imagination  are  being  developed  by  motion  pictures, 
becoming  enthused  over  the  seductive  vampirings  of  a 
certain  actress,  or  becoming  a  lover  of  the  morbid,  sen- 
sational drama.  Rather  than  developing  a  liking  for  the 
works  of  a  certain  author,  the  youth  is  developing  a  lik- 
ing for  a  certain  so-called  star. 

The  logical  future  of  the  motion  picture  is  not  to  be 
the  purveyor  of  erudite  plays  for  the  sophisticated  few, 
nor  morbid  drama  for  the  lovers  of  sensationalism,  but 
to  be  the  purveyor  of  clean,  wholesome  pictures  to  that 
vast  army  of  amusement  seekers  whose  own  lives  and 
the  lives  of  their  children  are  tempered  by  the  dictates 
of  decency — those  who  will  not  tolerate  filth  in  whatever 
form  it  may  be  presented. 

This  is  entirely  in  accord  with  the  idea  of  Wholesome 
Films.  When  its  pictures  appear  on  the  market  about 
September  1,  the  author  of  the  story,  be  it  Dickens,  Ste- 
vens, Rex  Beach,  Clara  E.  Laughlin  or  others  will  be 
featured  instead  of  the  so-called  star.  It  will  be  the 
author  that  will  be  identified  with  the  story  rather  than 
a  certain  actor  or  actress. 

Will  Take  Place  of  Story  Books 

The  advantage  of  a  policy  like  this  can  instantly  be 
appreciated.  The  screen  will  present  the  works  of  good 
authors  whose  wholesome  stories  are  and  will  be  the 
kinds  that  will  develop  the  minds  and  imagination  of 
children  along  the  proper  lines.  Wholesome  pictures 
will  adequately  take  the  place  of  story  books  of  fact 
and  fiction.  While  the  youth  is  being  wholesomely 
developed  he  cannot  help  but  acquire  a  certain  literary 
education  which  will  stand  him  in  good  stead  throughout 
his  life. 

In  this  way  Wholesome  Films  Corporation  is  decidedly 


*  General  Manager  of  Wholesome  Films  Corporation. 


different  from  any  of  the  producing  companies  now  en- 
gaged in  the  production  of  motion  pictures. 

Figures  prove  that  one  in  ten  persons  finds  time  to 
do  any  considerable  amount  of  reading.  The  other  nine 
depend  upon  motion  pictures  to  a  great  extent,  for  the 
stories  of  love,  romance  and  adventure  with  which  the 
human  mind  likes  to  beguile  hours.  These  figures  show 
that  Wholesome  Films  will  fill  a  long-felt  want  and 
that  the  demand  for  them  among  motion  picture  patrons 
will  be  large. 

To  Use  Good  Literature 

\\  holesome  Films  will  bring  to  the  screen,  stories 
that  have  won  literary  recognition.  It  will  be  presented 
in  such  a  way  that  the  motion  picture  audiences  will 
gain  from  the  picture,  the  same  impression  and  cultivation 
of  mind,  as  though  each  person  in  the  audience  had 
read  the  book  or  the  story-  The  question,  "Have  you 
read  the  book?"  can  be  affirmatively  answered  by  the  one 
who  has  seen  the  picture. 

Thus  it  will  be  possible  through  the  Wholesome  idea 
for  a  person,  young  or  old,  to  acquire  the  same  know- 
ledge and  impressions  in  an  evening  or  afternoon  at  the 
theater  that  in  reading  would  take  weeks  perhaps. 


"LIVE  WIRE  TIP"  OF  MINISTER  LEADS 

TO  HISTORIC  FEATURES  SHOWING  OF 

"CHRISTUS"  FILM  TO  "YOUNG  AMERICA" 


It  is  not  often  that  a  clergyman  volunteers  a  sugges- 
tion for  the  exploitation  of  a  motion  picture — and  still 
less  often,  perhaps,  would  a  clergyman's  suggestion  class 
as  a  "live  wire  tip"  in  the  picture  industry. 

It  remains,  however,  for  Rev.  William  Carter,  D.  D., 
pastor  of  the  Throop  Avenue  Presbyterian  church  in 
Brooklyn  to  give  Historic  Features,  Inc.,  owners  of  the 
American  rights  of  "Christus,"  a  suggestion  which  has 
appealed  strongly  to  them,  both  as  a  means  of  promoting 
the  picture  and  of  "doing  their  bit"  for  Uncle  Sam. 
Inspired  Men  at  Front 

Dr.  Carter  is  a  director  of  the  church  and  the  School 
Social  Service  Bureau,  which  is  interested  in  educational 
and  uplift  work  through  motion  pictures.  A  close  friend 
of  his  was  in  France,  several  months  ago,  when  "Christus." 
playing  at  one  of  the  largest  theaters  in  Paris,  was  ex- 
hibited, under  the  auspices  of  a  special  committee,  just 
behind  the  battle  lines  to  soldiers,  wounded  or  on  fur- 
lough. The  effect  of  the  picture  as  narrated  to  Dr.  Carter 
was"  to  inspire  every  man  who  saw  it  with  a  higher  pa- 
triotism and  with  fresh  courage  to  face  death  for  a  right- 
eous cause. 

"Every  boy  in  our  army  and  navy  training  schools, 
every  boy  scout,  every  lad  is  military  school  or  high  school 
should  see  your  picture,"  wrote  Dr.  Carter  to  Historic 
Features.  "It  will  inspire  them  to  fill  watever  place  may 
be  theirs,  now  or  in  the  future,  in  the  service  of  their 
country  as  nothing  else  can." 

"Young  America"  to  See  Film 

As  a  result  of  Dr.  Carter's  recommendation,  Historic 
Features  now  is  arranging  for  the  showing  to  "Young 
■America"  of  the  photodrama  which  inspired  the  soldiers 
of  France  with  a  higher  sen.se  of  patriotism  than  could, 
perhaps,  have  come  to  them  in  any  other  way. 


30 


EXHIBITORS  HERALD 


MARY  MAC  LAREN  IN  "PLOW  WOMAN," 

A  BLUEBIRD  PRODUCTION,  LEADS 

UNIVERSAL  PROGRAM  FOR  JULY  2 


Mary  MacLaren  is  the  star  in  the  Butterfly  picture, 
"The  Plow  Woman,"  which  heads  the  Universal  .program 
for  the  week  of  July  2.  "The  Plow  Woman"  is  a  film 
version  of  the  novel  by  Eleanor  Gates  and  was  put  in 
scenario  form  by  J.  Grubb  Alexander  and  produced  under 
the  direction  of  Charles  Swickard. 

In  the  cast  supporting  the  star  are  Eddie  Polo,  Kings- 
ley  Benedict,  Harry  De  More,  L.  C.  Shumway  and  others. 
"The  Plow  Woman"  will  be  issued  Monday,  July  2.  On 
the  same  day  will  appear  the  Xestor  Comedy,  "Poor 
Peter  Pious,"  with  Eddie  Lyons,  Lee  Moran  and  Edith 
Roberts. 

Military  Drama  July  3 

The  feature  for  Tuesday,  July  3,  is  the  Gold  Seal 
three  part  military  drama,  "A  Young  Patriot,"  with 
Mignon  Anderson  in  the  leading  role.  Supporting  Miss 
Anderson  are  such  well  known  screen  favorites  as  J. 
Morris  Foster,  Charles  Mailes  and  Roy  Stewart.  The 
Victor  comedy,  "Not  Too  Thin  to  Fight,"  starring  Eileen 
Sedgwick,  is  the  other  film  for  this  day. 

The  chief  offering  for  July  4  will  be  the  two-reel  L- Ko 
comedy,  "Bombs  and  Bandits."  The  regular  issue  of  the 
Universal  Animated  Weekly  also  will  appear  this  day. 

"Seeds  of  Redemption,"  a  two-reel  society  drama,  will 
be  issued  under  the  Rex  brand  Thursday,  July  5.  Claire 
Alersereau,  sister  of  Violet  Mersereau,  has  the  leading 
role  in  this  picture.  The  Victor  comedy,  "Daredevil  Dan," 
featuring  Ruth  Stonehouse,  also  will  appear  Thursday. 

Lyons  and  Moran  Appear  July  6 

Eddie  Lyons  and  Lee  Moran  appear  in  the  principal 
roles  in  a  two-reel  Nestor  comedy,  "Five  Little  Widows," 
which  is  presented  Friday,  July  6.  The  weekly  issue  of 
the  Universal  Screen  Magazine  also  is  to  be  issued  this 
day. 

The  chief  offering  for  Saturday,  July  7,  is  the  Bison 
two-reel  western  drama,  "The  Wrong  Man,"  with  Harry 
Carey  in  the  leading  role,  supported  by  Fritzie  Ridgeway. 
This  is  a  story  of  adventure,  written  by  N.  P.  Oakes 
and  directed  by  Fred  Kelsey.  Other  Saturday  films  are 
the  Joker  comedy,  "The  Twitching  Hour,"  with  Gale 
Henry  and  Milton  Sims,  and  the  Universal  special,  Uni- 
versal Current  Events. 

The  Imp  drama,  "The  Girl  in  the  Limousine,"  featur- 
ing Molly  Malone  and  Lee  Hill,  will  appear  Sunday,  July 
8.  The  other  films  are  the  Powers  "China  Awakened," 
a  Hy  Mayer  travelogue,  and  the  Big  U  drama,  "The 
Mad  Stampede,"  with  Jane  Bernoudy. 

During  the  week  the  second  episode  of  "The  Gray 
Ghost,"  the  mystery  serial  founded  on  the  Saturday  Eve- 
ning Post  story,  "Loot,"  by  Arthur  Somers  Roche,  will 
be  published.  The  title  of  the  second  episode  is  "The 
Mysterious  Message." 


"BRAND  OF  SATAN"  IS  CURRENT  WORLD 

FILM  WHICH  STARS  MONTAGU  LOVE 


"The  Brand  of  Satan"  is  the  current  World-Picture 
Brady-inade,  in  which  Montagu  Love  stars.  The  story  is 
laid  in  Paris,  partly  in  surroundings  of  luxury  and  partly 
in  the  underground  dives  which  are  the  resort  of  criminals 
of  the  most  degraded  kind.  The  principal  personage  has 
inherited  a  criminal  taint  from  his  father,  an  escaped  mur- 
derer, and  this  supplies  the  singularly  strong  psychologi- 
cal interest  of  the  drama. 


Edina,  Mo. — Pete  Campbell  of  Memphis,  Mo.,  owner 
of  the  New  Theater  in  Osceola,  la.,  has  purchased  the 
Electric  Dome  Theater  and  will  make  alterations. 


WM.  RUSSELL  IN  "THE  MASKED  HEART" 

IS  MUTUAL  FEATURE  FOR  JULY  2 


! 


William  Russell  is  the  featured  star  on  the  Mutual 
schedule  for  July  2.    Mr.  Russell  will  appear  in  The 
Masked  Heart,"  a  story  of  love  and  intrigue,  in  whic 
he  is  a  blase  society  man  who  is  bored  by  his  easy  viol 
tories  over  women  and  goes  in  quest  of  an  elusive  woman. 

The  other  principals  in  the  cast  are  Francelia  Billing- 
ton,  Kathleen  Kirkham,  William  Conklin  and  Ashton 
Dearholt. 

"The  Road  Wreckers"  is  the  title  of  the*  thirteenth 
chapter  of  "The  Railroad  Raiders,"  featuring  Helen 
Holmes,  which  also  is  scheduled  for  July  2.  A  spectacular 
smashup  between  a  passenger  train  and  a  freight  makes 
the  big  thrill  of  the  chapter. 

"Mutual  Tours  Around  the  World,"  ready  July  3,  show 
Bizerta,  Tunis,  a  French  naval  port,  and  Sydney,  the 
capital  of  New  South  Wales,  Australia. 

On  this  date  also  comes  the  La  Salle  comedy,  "The 
Girl  in  the  Frame,"  in  which  Jean  Otto  is  the  principal 
player. 

Mutual  Weekly,  with  its  many  news  topics  and  pa- 
triotic features,  will  be  ready  for  the  public  July  4. 

The  Cub  comedy  of  the  week,  with  George  Ovey 
in  the  lead,  is  "Jerry's  Gentle  Nursing,"  to  be  issued 
July  5,  in  which  Jerry  takes  care  of  a  gouty  invalid. 

"Reel  Life,"  to  be  issued  July  5,  is  made  up  of  six 
subjects — Making  Jewelry  at  Home,  Berry  Pickers  of 
the  South,  Toys  of  Wartime,  Making  Real  Men,  The 
Army  System,  Animated  Drawings  from  Life — A  Saving 
Grace  and  Hands  Up. 

The  sixteenth  and  last  chapter  of  the  "Jimmie  Dale, 
Alias  the  Grey  Seal,"  series  comes  to  the  screen  on  July 
6.  This  is  entitled  "The  Victory"  and  E.  K.  Lincoln 
has  the  lead. 


BEAUTIFUL  AND  HISTORIC  PLACES 

OF  HAVANA,  CUBA,  ARE  IN  GAUMONT 

FILM  TO  BE  PUBLISHED  JULY  10 


So  much  appears  in  newspapers  and  magazines  from  I 
time  to  time  about  Havana,  Cuba,  that  patrons  of  motion  | 
picture  theaters  will  welcome  the  views  of  that  city  which 
Gaumont  will  present  through  Mutual  in  "Tours  Around 
the  World,"  No.  38,  to  be  issued  July  10.  The  film  will 
show  this  lovely  city  of  the  tropics,  which  is  the  metrop- 
olis of  the  West  Indies.  The  Gaumont  cameraman  has 
been  thorough  in  photographing  the  beautiful  and  historic 
places,  and  Havana  is  rich  in  both.  On  the  same  reel 
are  pictures  of  a  number  of  cities  along  the  Nile.  These 
give  an  excellent  idea  of  life  in  Egypt  as  it  has  been  lived 
for  thousands  of  years. 

The  second  Gaumont  film  of  the  week  is  the  Mutual 
Weekly,  which  appears  July  11.  This  is  No.  132.  It  will 
contain  latest  news  caught  by  the  motion  picture  camera 
all  over  the  world. 

Gaumont's  "Reel  Life"  reaches  the  screen  July  12. 
This  issue,  No.  63,  will  entertain  with  pictures  of  Amer- 
ica's Civil  War  submarine.  Strictly  speaking,  this  may 
not  be  the  first  submarine,  since  there  were  previous 
attempts  that  are  chronicled  as  memories  of  American 
ingenuity,  but  certainly  this  is  the  first  practical  submarine 
to  be  used  in  war.  It  was  built  early  in  the  war,  sunk  in 
1862  to  escape  capture  by  Admiral  Farragut,  and  raised  in 
1885.  While  it  itself  did  no  damage,  others  of  the  same 
type  were  more  successful. 

On  the  same  reel  appear  "A  Square  Deal  for  the  Baby,' 
the  story  in  pictures  of  how  settlement  workers  teach 
mothers  to  take  care  of  their  infants;  "Whale  Meat,' 
"Camp  Fire  Signal  Girls"  and  two  animations  from  "Life' 
in  the  exclusive  Gaumont  series  taken  from  pictured  joke.< 
in  this  magazine. 


This  is  an  Open  Forum 
for  the  trade,  where  all 
persons  in  the  industry — 
especially  exhibitors — 
have  an  opportunity  to 
register  suggestions  or 
complaints.  Every  signed 
communication  will  re- 
ceive careful  attention. 


The  Voice  of  The  Trade 


"Whatever  You  Want 
To  Know" — For  any  in- 
formation you  may  re- 
quire about  films,  theater 
accessories  or  any  motion 
picture  subject,  write 
this  department.  Your 
inquiries  will  be  an- 
swered below,  or  by  let- 
ter if  of  a  private  nature. 


MOTION  PICTURES  IN  "NATURAL"  COLORS 

[To  the  "Exhibitors  Herald"]: 

The  letter  on  this  subject  which  I  sent  you  March 
last,  and  which  you  kindly  published,  has  elicited  some 
comments  on  both  sides  of  the  Atlantic,  to  which  I  will 
be  glad  if  you  will  allow  me  to  refer  in  general  terms. 

In  reply  to  the  question  whether  I  had  ever  seen  a 
demonstration  of  Gaumont's  Chronochrome  process:  I 
was  present  at  a  public  showing  of  the  pictures  at  the 
Thirty-ninth  Street  Theater,  New  York,  in  June,  1913. 
I  saw  Mr.  Friese  Greene's  early  results  at  Brighton  in 
1906;  the  Urban  results  in  New  York,  1909;  Prizma  in 
New  York,  1917.  At  least  one  other  "natural"  color 
process  is  imminent  and  I  will  not  miss  seeing  the  re- 
sults if  they  are  publicly  shown. 

The  Hochstetter  and  Pathe  pictures  have  also  come 
under  my  notice  from  time  to  time,  and  I  have  been 
askeu  during  my  nine  and  a  half  years'  residence  in  New 
York  to  pass  upon  the  practicability  of  at  least  a  dozen 
processes  which  only  needed  capital  for  their  exploita- 
tion. 

Eastman  Gets  Gaumont  Process 

The  Gaumont  process,  I  am  informed,  has  been  ac- 
quired by  the  Eastman  Company.  Why  is  it  not  being 
exploited?  There  are  at  present  no  Urban  results  being 
shown.  Why?  Kinemacolor  is  inactive;  so,  apparently, 
is  Prizma.  Why? 

•  The  Pathe  and  Hochstetter  pictures  that  I  have  seen 
always  pleased  movie  audiences.  A  London  critic,  is 
alone,  I  think,  in  calling  them  "horrors"  and  "hideous." 
Some  of  the  tinted  and  toned  films  that  are  produced 
are  charming.  The  11,000  feet  of  "Cabiria,"  for  which 
I  wrote  much  publicity,  did  not  have  a  single  foot  of 
plain  film.  With  Mr.  Ince's  "Civilization,"  about  which 
I  also  wrote  a  great  deal,  some  agreeable  effects  were 
produced  from  sheets  of  "blue"  and  "red"  gelatine  suit- 
ably placed  in  the  projection  system.  And  here  in  New 
York  a  few  years  ago  I  saw  some  colored  movies,  made 
by  simply  painting  the  positive  with  consecutive  bands  of 
"red,"  "yellow"  and  "blue"  pigments  which  in  my  opin- 
ion were  neither  hideous  nor  horrid. 

Physicist  Could  Define  Principles 

On  a  future  occasion  I  hope  with  your  permission 
to  submit  some  observations  on  the  ideal  process,  based 
on  principles  which  do  not  appear  to  be  obvious  to  the 
above  named  experimentalists.  I  hinted  at  these  prin- 
ciples in  my  first  letter,  which,  though  frankly  provoca- 
tive, quite  failed  to  elicit  a  rejoinder  from  practical  color 
Kinematographers,  or  scientific  authorities  of  standing. 
An  intelligent  modern  physicist  could,  I  think,  readily  de- 
fine the  principles  that  are  essential  to  success;  but  so 
far  the  problem  has  only  attracted  the  attention  of 
'empirics  and  trial  and  error  workers. 

For  the  information  of  a  correspondent:  It  is  im- 
possible to  produce  stereoscopic  effects  on  the  screen 
without  the  use  of  occulars  and  the  latter  necessarily  cut 
off  so  much  light  that  the  results  if  obtained  would  be 
intolerable  to  an  audience.  This  was  the  case  with  Ander- 
son's method  with  still  transparencies,  shown  before  the 
Photographic  Society  in,  I  think,  1893. 

A  great  deal  of  my  time  in  New  York  since  1908  has 
been  passed  in  motion  picture  laboratories.  Between  the 
years  1896  and  1905  in  London  I  did  practical  work  in 
then  available  movie  plants.    At  the  moment  of  writing 


I  am  vitally  interested  in  the  production  and  distribution 
of  motion  pictures — a  fact  which  should  demolish  an 
apparent  impression  that  hvpochondriasis  inspired  mv  first 
letter.  THOMAS  BEDDIXG, 

62  West  70th  St.,  New  York. 


[To  the  "Exhibitors  Herald"] : 

I  believe  there  has  been  a  government  ban  placed  upon 
certain  films  dealing  with  war  or  upon  war  subjects. 

Will  you  please  write  stating  whether  or  not  "War 
Brides"  is  affected  by  this  ruling?  I  contracted  for  this 
feature  some  months  ago,  but  want  to  make  no  mistake 
in  showing  it. 

Your  attention  to  this  request  will  be  greatly  appre- 
ciated. 

W.  F.  LINDSEY, 

Idle  Hour  Theater, 

Leon,  Iowa. 


Reply:  In  reply  to  your  inquiry  of  23rd  inst.,  relative 
to  a  government  ban  upon  certain  films  dealing  with  war 
and  war  subjects,  the  "Herald"  is  informed  by  the  United 
States  district  attorney  that  the  government  has  taken  no 
action  against  the.  showing  of  war  films,  further  than  to 
publish  requests  to  producers  not  to  exploit  pictures  which 
would  in  any  way  discourage  or  retard  enlistment.  The 
United  States  district  attorney's  office  advises  us  it  is  a 
matter  that  is  up  to  the  local  authorities  in  each  city  or 
state. 

It  might  be  well  for  you  to  inquire  from  the  city  or 
state  authorities  as  to  whether  or  not  there  are  any  objec- 
tions to  the  showing  of  "War  Brides."  The  "Herald" 
understands  the  showing  of  this  picture  was  restricted  in 
the  state  of  Pennsvlvania. 


'MAE  MARSH  DAY"  AT  CHICAGO  EXPO 

IS  SCHEDULED  SATURDAY,  JULY  14 


Goldwyn  Pictures  Corporation  has  won  the  honor  of 
opening  the  annual  exposition  of  the  Motion  Picture 
Exhibitors'  League,  to  be  held  in  the  Coliseum,  Chicago, 
beginning  Saturday,  July  14. 

The  first  day  of  the  convention  will  be  known  and 
advertised  as  "Mae  Marsh  Day."  Miss  Marsh  will  ar- 
rive in  Chicago  on  the  morning  of  the  14th,  accompanied 
by  Samuel  Goldfish  and  other  officers  of  the  Goldwyn 
organization. 

Hugo  Ballin  and  William  H.  Cotton,  Goldwyn's  artist- 
specialists,  and  Herbert  Messmore,  scenic  constructor  and 
technical  director,  are  building  and  designing  special  set- 
tings for  the  Goldwyn  booths  at  the  Coliseum,  and  will 
journey  to  Chicago  to  erect  them. 

A  late  cable  from  Mary  Garden,  now  in  Paris,  brings 
the  information  that  she  may  arrive  in  America  a  day 
or  two  after  the  Chicago  exposition  has  opened,  but  she 
gives  the  assurance  that  she,  too,  will  journey  to  Chi- 
cago to  appear  at  the  exposition  during  the  following 
week,  as  the  closing  day  comes  July  22. 

F.  M.  Brdckell,  manager  of  Goldwyn's  Chicago  offices, 
will  be  in  active  charge  of  this  company's  Coliseum  ex- 
hibit and  handle  the  local  arrangements  for  Miss  Marsh's 
appearance. 


32 


EXHIBITORS  HERALD 


"SEVEN  KEYS  TO  BALDPATE"  WITH  GEO.  M.  COHAN, 
TO  HAVE  COLLECTION  OF  ESTABLISHED  PLAYERS 


Anna  Nilsson,  Mrs.  De  Wolf  Hopper,  Joseph  Hopper,  Russell  Bassett 
and  Others  Support  Star  in  Film  Adapted 
from  Stage  Success 


One  of  the  features  of  George  M. 
Cohan's  Artcraft  picture,  "Seven  Keys 
to  Baldpate,"  adapted  from  his  popu- 
lar Broadway  stage  success  and  now 
being  produced,  is  the  capable  sup- 
porting cast,  which  includes  many 
well  known  artists  of  the  screen  and 
stage.-  In  selecting  the  members  of 
the  cast  for  the  new  Cohan  subject, 
Director  Hugh  Ford  took  unusual 
care,  with  the  result  that  he  has  as- 
sembled a  notable  collection  of  estab- 
lished players. 

Anna  Nilsson  in  Big  Role 

Appearing  opposite  the  popular  ac- 
tor-author-producer in  his  second 
Artcraft  offering  is  Anna  Nilsson,  the 
well  known  film  actress,  whose  six 
years  before  the  camera  has  given 
her  wide  experience  and  popularity. 
Miss  Nilsson's  prominent  work  in 
"Shenandoah,"  "Regeneration,"  the 
"Who's  Guilty"  serial  and  other  suc- 
cessful film  subjects  will  be  remem- 
bered by  many  patrons  of  the  screen. 
In  the  leading  role  of  the  supporting 
cast  Miss  Nilsson  should  appear  to 
particular  advantage. 


In  the  role  of  Myra  Thornhill,  an- 
other part  which  attracted  wide  at- 
tention on  the  stage,  is  Mrs.  De  Wolf 
Hopper,  popularly  known  as  Elda 
Furry.  Mrs.  Hopper's  work  for  va- 
rious big  producers  has  made  her  a 
favorite  among  the  film  public,  her 
most  recent  portrayal  being  featured 
with  that  of  Wilfred  Lucas  in  "The 
Food  Gamblers." 

Other  Well  Known  Players 

Corene  Uzzell,  whose  work  under 
the  Famous  Players,  Pathe,  Essanay 
and  Mirror  trade  marks  will  be  well 
remembered,  is  entrusted  with  the 
part  of  Mrs.  Norton,  another  feature 
character.  Miss  Uzzell's  last  appear- 
ance on  the  screen  in  "On  Trial"  add- 
ed greatly  to  her  wide  prestige  as  a 
film  artist.  Joe  Smiley,  who  appeared 
in  Mr.  Cohan's  initial  picture,  "Broad- 
way Jones,"  again  plays  in  support 
of  Cohan  in  this  production. 

Other  players  in  this  picture  are  G. 
Warren  Cook,  who  appeared  under 
the  Artcraft  banner  once  before  in 
the  Mary  Pickford  picture,  "The 
Pride  of  the  Clan";  Armand  Cortes, 


who  played  under  practically  every 
prominent  management  both  on  the 
screen  and  the  stage;  Carlton  Macy, 
who  originated  the  role  in  which  he 
appears  in  the  screen  version  of  this 
story,  on  the  stage;  Eric  Hudson, 
whose  work  with  many  of  the  big 
film  producers  is  well  known;  Paul 
Everton,  Frank  Losee  and  Purnell 
Pratt. 


HEADQUARTERS  FOR 

CONVENTION  MEN  IN 

"LOOP"  IS  SELECTED 

While  the  Exhibitors'  League  Ex- 
position and  Convention,  scheduled 
for  July  14  to  22,  will  be  held  in  the 
Coliseum,  in  Chicago,  the  New  Morri- 
son Hotel  on  Madison  street  in  the 
heart  of  the  "loop"  district  has  been 
selected  this  year  as  the  central  head- 
quarters for  delegates  and  exhibitors. 

The  big  annual  banquet,  it  is  an- 
nounced, will  be  held  in  the  banquet 
hall  of  the  hotel  Wednesday  .night, 
July  18.  Preparations  already  have 
been  made  to  accommodate  1,500 
persons. 

In  the  new  ball  room,  the  Reel 
Fellows'  Club,  of  Chicago,  will  hold 
their  ball.  The  grand  march  will  be 
led  by  a  noted  motion  picture  actor 
and  a  leading  lady. 

During  the  convention  week  a 
tally-ho  drawn  by  six  horses  will  be 
placed  at  the  disposal  of  exhibitors 
and  delegates  in  which  to  carry  them 
to  and  from  the  Coliseum  and  "loop" 
headquarters. 

The  festivities  of  the  exposition 
and  convention  will  terminate,  it  is 
announced,  Friday  night,  July  20, 
when  the  Terrace  Garden  at  the  New 
Morrison  Hotel  will  be  reserved  en- 
tirely for  the  entertainment  of  ex- 
hibitors and  the  trade  in  general. 


"THE  GARDEN  OF  ALLAH" 
RIGHTS  SOLD  IN  NEW 

TERRITORIES  BY  SELIG 

The  Selig  Polyscope  Company  an- 
nounces additional  sales  of  territorial 
rights  for  "The  Garden  of  Allah,"  the 
Selig  drama,  written  by  Robert 
Hichens  and  featuring  Helen  Ware 
supported  by  Thomas  Santschi.  The 
Hy-Art  Masterplays  Company,  Penn 
avenue,  at  Twenty-first  street,  Wash- 
ington, D.  C,  recently  closed  a  deal 
for  the  rights  for  Maryland,  District 
of  Columbia,  Delaware,  Virginia  and 
North  Carolina. 

The  A.  G.  Fontana  Productions, 
Inc.,  1225  Vine  street,  Philadelphia, 
Pa.,  has  purchased  "The  Garden  of 
Allah"  rights  for  western  Pennsyl- 
vania and  for  West  Virginia. 


GEO.  M.  COHAN  PRESENTS  AMBULANCE  DONATED  BY  HIRAM 
ABRAMS  TO  AID  RUSSIANS 


COHAN  AND  STUDIO  MANAGER  AL  KAUFMAN   ARE   SEEN   IN  FOREGROUND 
DURING  PRESENTATION  OF  MACHINE  DONATED  BY  MR.  ABRAMS 
TO  AMERICAN  AMBULANCE  IN  RUSSIA  (Artcraft) 


EXHIBITORS  HERALD 


33 


THE  FILM  STOCK  MARKET 

By  Paul  H.  Davis  &  Company 

Chicago 


Bid  Asked 

American  Film  Company                                65  70 

Lincoln  Film  Corporation,  Pfd                        90  100 

Lone  Star  Corporation,  Pfd                             98  100 

Lone  Star  Corporation,  Com                           26  28 

Mutual  Film  Corporation,  Com                       16  18 

Mutual  Film  Corporation,  Pfd                         21  24 

New  York  Motion  Picture  Corporation           68  72 

Xorth  American  Corporation,  Com   25 

States  Film  Corporation,  Com  _   25 

Thanhouser  Film  Corporation  „                    f4  ,  1 54 

Triangle  Film  Corporation                               1^4  2l/i 

World  Film  Corporation                                    y%  y% 

Quotations  June  26,  1917. 


This  department  will  furnish  on  request,  such 
statistics  as  are  available  concerning  the  above  or 
other  motion  picture  stocks,  providing  such  request 
does  not  call  for  an  expression  of  opinion  concern- 
ing the  policy  of  the  companies  or  the  future  prices 
of  the  stocks. 


OFFICIAL  CUT-OUTS  MADE  BY  THE 
CHICAGO  BOARD  OF  CENSORS 


Triangle, 
of  Venus. 


'Dad's  Downfall" — Cut  three  scenes  of  man  and  statue 


Bluebird,  "Fires  of  Rebellion" — Reel  3,  cut  out  "Never  mind,  my 
fine  lady,  you  won't  be  so  fresh  this  time  tomorrow  night."  Reel  4, 
cut  one  close-up  of  choking  scene. 


Signal,  "The  Railroad  Raiders,' 
on  policeman. 


No.  12 — Cut  two  scenes  of  attack 


Universal,  "The  Voice  on  the  Wire,"  No.  15 — Cut  out  "Having 
baffled  the  police  with  a  number  of  mysterious  murders,"  etc.  Reel  2, 
"By  all  I  hold  sacred,"  etc.  "We  killed  all  of  the  Black  Seven,"  etc. 
Cut  out  scene  of  Shirley  putting  revolver  on  table.  Cut  out  Reynolds 
placing  revolver  at  breast 


Triangle,  "His  Bitter  Fate" — Flash  five  back  views  of  girls  on 
beach  in  bathing  costumes. 


Kay  .Bee,  "Love  or  Justice" — Reel  1,  insert  subtitle  in  place  of 
"We  are  going  to  be  married"  to  the  effect  that  they  have  been 
married  and  are  going  to  celebrate  the  event.  Cut  out  "Nan,  a  woman 
of  the  underworld."  All  scenes  of  man  snuffing  dope.  "We  don't  need 
to  be  married.  If  I  can't  hold  you  without  the  aid  of  the  law,"  etc. 
Cut  out  view  of  marriage  license.  Cut  out  "A  Savage  passion  that 
dissolves  morality  in  its  flame,"  and  love  scenes  following.  "The  type 
of  woman  who  gives  all  or  nothing."  Reel  2,  cut  out  taking  necklace 
from  girl's  neck.  Reel  3,  all  scenes  of  Keeley  with  girl  in  his  arms 
in  dance  scenes  at  party  and  scenes  on  table  where  girl  is  shown  in 
man's  arms.  Shorten  three  party  scenes.  Cut  out  "I  am  not  coming 
home,  I'm  going  with  Keeley."  "Nan,  if  you  do  this  thing  it  means 
the  end."  Cut  out  subtitle,  "Well,  you're  not  tied  to  anything,  are 
you?"  Reel  4,  cut  out  scene  of  crook  turning  key  in  door  of  girl's 
apartment.  Cut  out  shooting  of  detective  by  Keeley.  Cut  out  sub- 
title, "I'm  handling  big  jobs  now,  Nan,  and  I'm  no  piker  with  my 
girl."  Shorten  long  struggle  scene  in  girl's  room.  Reel  3,  cut  out 
view  of  marriage  license  at  end  of  picture. 


Essanay,  "The  Land  of  Long  Shadows" — Reel  1,  cut  out  three 
shooting  scenes.  "You  will  wink  at  the  boys  and  let  them  buy  the 
drinks,"  etc.  Reel  5,  subtitle,  "Do  you  and  your  brother  use  the 
same  bunk?" 

-Cut  out  close-up  of  stealing 


Chaplin-Mutual,  "The  Immigrant"- 
moneybag.     Cut  out  thumbing  nose. 


Italian-American,  "The  Prisoner  of  the  Owl" — Cut  out  "Lord 
Wilmer  has  not  released  our  comrades,  our  son  must  die."  Shorten 
scene  of  woman  abusing  boy.  Reel  2,  cut  out  shooting  of  soldier  in 
cavern  pass.  Reel  4,  cut  out  attack  on  girl  in  cart.  Cut  out  binding 
girl  to  post.     First  burning  scene.    Vision  scene  of  kidnapping. 


Horkheimer,  "A  Bit  of  Kindling" — Reel  1,  flash  three  scenes  of 
attack- by  thugs,  and  cut  out  scene  where  man's  pockets  are  rifled. 


Selig,  "A  Day  and  a  Night" — Reel  2,  cut  out  all  scenes  of  Jewish 
character  preparing  fire.    Close-up  of  insurance  policy. 


Mutual,  "The  Upper  Crust" — Reel  5,  cut  out  view  of  stamped  en- 
velope. 


Selig,  "The  Font  of  Courage" — Cut  out  two  scenes  of  hold-up  of 
sheriff  and  shooting.  Hold-up  in  saloon  and  one  hold-up  outside  of 
saloon. 


Rex,  "Helen  Grayson's  Strategy" — Reel  2,  cut  out  shooting  of 
Barker  by  officer. 


Pallas,  "The  Heir  of  the  Ages" — Shorten  scenes  of  tough  dancing 
in  saloon  and  shooting  woman. 


Lasky,  "Her  Strange  Wedding" — Reel  2,  cut  out  stealing  bracelet. 
Reel  3,  cut  out  shooting,  also  scene  of  man  throwing  woman  on  bed 
in  struggle,  and  flash  struggle  following. 


Pallas,  "A  Roadside  Impresario" — Reel  1,  flash  dance  scenes. 
Shorten  scenes  of  intoxicated  couple.    Reel  4,  cut  out  newspaper  page. 


World,  "The  Price  of  Pride" — Reel  3,  cut  out  close-up  of  coin  on 
gambling  table.  Four  gambling  scenes  and  cut  four  remaining  scenes 
to  flashes  (this  to  include  scene  of  cheating).  Reel  4,  cut  out  three 
gambling  scenes  and  flash  three.  Cut  out  placing  logs  on  railroad 
tracks  and  flagging  train.  All  hold-up  scenes,  with  exception  of  scene 
where  mask  is  torn  from  man's  face.  Four  scenes  of  dividing  pot. 
Reel  5,  shooting  man. 


Bison,  "The  Men  of  Honor" — Cut  out  shooting.  Subtitle,  "There 
ain't  no  law  for  forgettin'  to  lock  the  door.  Bring  en  your  necktie 
party."    Reel  2,  hold-up  of  sheriff.    Binding  of  twin  brother. 


Gold  seal,  "The  Brand  of  Hate" — Reel  3,  shooting  of  man. 


Steger,  "Redemption" — Subtitle,  "Thoroughly  rotten,  one  of  those 
unclean  lepers  who  look  upon  every  woman  as  legitimate  prey."  Reel  5, 
"She's  not  a  good  woman.  What  if  I  told  you  I  had  an  affair  with 
her  years  ago?"  Reel  6,  "I  fear  he  knows  that  when  a  mere  slip 
of  a  girl,"  etc. 


THIS  WEEK  AT  DOWNTOWN 
CHICAGO  THEATERS 


ALCAZAR — Mutual,  "The  Immigrant,"  with  Charles  Chaplin ; 
Paramount,  "Freckles,"  with  Jack  Pickford ;  Triangle,  "Madcap 
Madge,"  with  Olive  Thomas;  Fox,  "The  Slave,"  with  Valeska  Suratt; 
Triangle,  "Hater  of  Men,"  with  Bessie  Barriscale ;  World,  "The  Be- 
loved Adventuress,"  with  Kitty  Gordon ;  Metro,  "Aladdin's  Other 
Lamp,"  with  Viola  Dana ;  Paramount,  "The  Heir  of  the  Ages,"  with 
House  Peters. 


BANDBOX — "The  Littlest  Rebel,"  with  E.  K.  Lincoln. 


BIJOU  DREAM — First  National  Exhibitors'  Circuit,  "On  Trial," 
with  Sidney  Ainsworth. 

BOSTON — Triangle,  "Madcap  Madge,"  with  Olive  Thomas;  Fox, 
"The  Slave,"  with  Valeska  Suratt;  Triangle,  "Hater  of  Men,"  with 
Bessie  Barriscale  ;  World,  "The  Brand  of  Satan,"  with  Montagu  Love  ; 
Metro,  "Aladdin's  Other  Lamp,"  with  Viola  Dana ;  Paramount,  "The 
Heir  of  the  Ages,"  with  House  Peters ;  Fox,  "The  Innocent  Sinner," 
with  Meriam  Cooper. 


CASTLE — Triangle,  "Hater  of  Men,"  with  Bessie  Barriscale  (three 
days)  ;  Triangle,  "The  Flame  of  the  Yukon,"  with  Dorothy  Dalton 
(three  days). 

with   Evelyn  Nesbit 


COLONIAL — Julius  Steger,  "Redemption,' 
Thaw. 


LA  SALLE — Arrow  Film  Corporation,  "The  Deemster,"  with  Der- 
went  Hall  Caine. 


ORPHEUM — Mutual.  "The  Upper  Crust,"  with  Gail  Kane;  Para- 
mount, "The  Jaguar's  Claws,"  with  Sessue  Hayakawa ;  World,  "The 
Beloved  Adventuress,"  with  Kitty  Gordon ;  Vitagraph,  "Clover's  Re- 
bellion," with  Anita  Stewart ;  Paramount,  "The  Inner  Shrine,"  with 
Margaret  Illington  ;  Metro,  "Aladdin's  Other  Lamp,"  with  Viola  Dana  ; 
Fox,  "Patsy,"  With  June  Caprice. 


PLAYHOUSE— Bluebird,  "The  Fires  of  Rebellion,"  with  Dorothy 
Phillips. 

ROSE — Paramount,  "A  Roadside  Impresario,"  with  George  Beban. 


STUDEBAKER — Artcraft,  "Wild  and  Woolly,"  with  Douglas  Fair- 
banks. 

ZIEGFELD— Essanay, 
Washburn. 


'The  Man  Who  Was  Afraid,"  with  Bryant 


54 


EXHIBITORS  HERALD 


WARREN  AND  CLARKE  SHOW  "DEEMSTER"  FILM 
TO  CAPACITY  HOUSES  IN  CHICAGO  LA  SALLE 


Critics  Pay  Glowing  Tributes  to   Production  Termed  a 
Winner,  Which  Is  Offered  on  State  Rights  Plan 
in  Illinois,  Wisconsin,  Indiana 


Warren  and  Clarke  declare  they 
have  selected  a  winner  in  "The  Deem- 
ster" for  their  entrance  to  the  ranks 
of  state  rights  feature  buyers.  Not 
in  many  months  has  a  picture  received 
such  glowing  criticisms  by  Chicago 
papers  as  did  this  Arrow  Film  Cor- 
poration seven-reel  production  upon 
its  initial  showing  at  the  La  Salle 
Theater  in  Chicago,  and  the  steadily 
increasing  business  during  the  two 
weeks  the  picture  has  been  on  view 
at  that  house  has  stamped  the  opin- 
ion of  the  critics  with  the  approval 
of  the  public. 

Draws  Capacity  Houses 

Even  the  warm  weather  of  the  first 
week  failed  to  keep  the  people  away 
and  the  few  rainy  days  encountered 
in  the  two  weeks  at  the  La  Salle  pro- 
vided capacity  houses. 

So  excellent  has  been  the  business, 
it  is  stated,  that  Warren  and  Clarke 
have  made  an  effort  to  engage  the 
house  for  another  week  from  the  new- 
lessees,  Comstock  and  Gest,  who  will 


place  musical  comedies  in  it  follow- 
ing alterations.  The  effort  has  failed, 
so  far,  however,  owing  to  the  desire 
of  the  new  management  of  the  the- 
ater to  get  it  in  shape  for  as  early 
an  opening  of  their  speaking  produc- 
tions as  possible. 

In  booking  "The  Deemster,"  its 
owners  for  the  states  of  Illinois,  In- 
diana and  Wisconsin  are  making 
many  departures  from  the  stereo- 
typed policy  of  "get  the  money  and 
ht  the  exhibitor  do  the  worrying." 
They  state  that  their  interest  in  the 
picture  extends  further  than  that  and 
contemplate';  a  service  to  the  exhib- 
itor that  will  be  of  material  aid  to 
him  in  popularizing  the  offering.  They 
expect  to  take  full  advantage  of  the 
popularity  of  Hall  Caine  as  an  author 
and  from  their  experience  in  the  Chi- 
cago "loop"  deduce  the  belief  that 
this  visualization  of  his  greatest  and 
most  popular  work  will  introduce 
many  new  patrons  to  the  motion  pic- 
ture as  a  substantial  form  of  enter- 
tain mcnt. 


"BELOVED  ADVENTURESS" 
IS  NEXT  KITTY  GORDON 

FILM  LISTED  BY  WORLD 

The  World-Pictures  Brady-made  film 
to  be  published  next  will  be  Kitty 
Gordon's  "The  Beloved  Adventur- 
ess." The  play  reveals  the  story  of 
a  young  woman  who  begins  in  the 
gay  life  of  musical  comedy  in  New 
York,  undergoes  a  series  of  heart- 
breaking disillusionments,  and  finally, 
as  a  Red  Cross  nurse  on  the  battle- 
lield  in  Europe,  lays  down  her  life  in 
rescuing  a  woman  who  hated  her 
worst.  Miss  Gordon's  acting  in  the 
final  scenes  of  this  vivid  drama  is 
said  to  be  wholly  remarkable  for  its 
power  and  expression. 


DAVID  STEWART,  NOTED 
CANADIAN  SHOWMAN, 

GETS  ONTARIO  THEATER 


Toronto    Hears    Exhibitor  Secures 
Ownership  of  Red  Mill  House  at 
Hamilton;  Changes  Expected 

Toronto,  Ont. — Latest  advices  from 
Hamilton,  Ont.,  state  that  David  Stew- 
art has  secured  the  Red  Mill  Theater 
from  Mr.  Childs.  Mr.  Stewart  took 
over  the  business  through  a  reor- 
ganization of  the  company  which  has 
just  been  completed,  and  by  which  T. 
J.  Stewart,  M.  P.,  disposed  of  his 
interest. 

Mr.  Stewart  has  a  reputation  of  be- 
ing vone  of  the  most  successful  show- 
men in  Canada  and  if  the  books  of 
his  company  for  the  past  few  years 
could  be  seen,  it  is  certain  that  the 
div  idends  secured  by  him  through  the 
Red  Mill  Theater  or  his  directors, 
would  prove  that  his  reputation  is  a 
fact. 

Tin-  Red  Mill  Theater  has  been  im- 
proved and  enlarged  during  the  time 
that  Mr.  Stewart  has  been  its  man- 
ager and  now  as  its  owner  it  is  quite 
certain  that  further  changes  will  be 
made  for  its  betterment. 


Windsor,  Ont. — -The  Acme  Gold 
Fiber  Screen  Company,  the  new  Can- 
adian screen  concern,  reports  good 
business  in  Ontario.  Lately,  the 
Savoy  Theater,  Hamilton,  and  the 
Gait  Opera  House  have  both  installed 
new  screens  and  the  Globe  and  Park 
Theaters,  of  Toronto,  have  ordered 
new  screens. 


LAST  "RAIL  RAIDERS" 

SERIAL  CHAPTER  IS 
FINISHED  BY  McGOWAN 

The  Helen  Holmes  Company  undei 
the  direction  of  J.  P.  McGowan  this 
week  completed  the  last  scenes  in 
their  production  of  "The  Mystery  of 
the  Counterfeit  Tickets,"  the  fifteenth 
and  last  chapter  of  the  Signal  Mutual 
serial,  "The  Railroad  Raiders." 

This  ends  the  third  railroad  serial 
which  J.  I*.  McGowan  has  made  fea- 
turing Helen  Holmes  since  the  organ- 
ization of  the  Signal  corporation,  the 
other  two  being  "The  Girl  and  the 
Game"  and  "A  Lass  of  the  Lumber- 
lands." 

The  Signal  Company  has  been  in 
existence  barely  a  year  and  a  half 
and  during  that  time  the  McGowan- 
HoIiiks  Company  alone  has  turned 
out  a  grand  total  of  one  hundred  and 
twenty-five  reels  of  positive  film,  or 
practically  one  and  one-half  reels  per 
week. 


#  Your 

$  Hovu 


MUTUAL 


"When  Lulu  Danced  the  Hula" — 

July  10  (one-reel  La  Salle  comedy). — 
Unless  he  will  marry  the  wealthy 
Lulu,  Billie's  uncle  threatens  to  dis- 
inherit him.  Billie  loves  Matie,  the 
beautiful  dancer,  and  when  uncle 
meets  her  he  also  falls  for  herxharms. 
When  Lulu  sees  how  much  Billie  ad- 
mires Matie's  dancing,  she  takes  danc- 
ing lessons  and  arranges  for  a  public 
appearance.  But  instead  of  receiv- 
ing flowers  as  Matie  did,  Lulu  re- 
ceives vegetables.  After  the  perfor- 
mance uncle  shows  what  a  good  sport 
he  is  by  marrying  Lulu  himself  and 
allowing  Billie  and  Matie  happiness. 

"Jerry  at  the  Waldorf" — July  12 
(one-reel  Cub  comedy,  with  George 
Ovey). — Jerry  cannot  pay  his  room 
rent  and  so  decides  to  leave.  He 
throws  his  trunk  out  of  a  window  and 
it  lands  on  a  policeman's  head.  In 
going  out  of  his  room  he  bumps  into 
the  landlady.  However,  he  gets  out 
and  through  his  cleverness,  manages 
to-  get  a  room  in  a  fashionable  hotel. 
Here  he  causes  so  much  trouble  that 
he  is  thrown  out.  A  squad  of  poker 
playing  policemen  catch  him  and  put 
him  into  jail. 


UNIVERSAL 


"The  Young  Patriot"— July  2  (three- 
reel  Gold  Seal  military  drama,  with 
Mignon  Anderson). — Captain  Philips 
is  the  inventor  of  a  valuable  explosive. 
Miklos  Vitez,  who  pretends  to  be  a 
friend  of  the  captain,  is  anxious  to  se- 
cure the  formula.  When  he  learns 
that  the  captain  keeps  the  formula  in 
a  certain  strong  box,  he  sends  an 
anonymous  note  to  the  captain,  call- 
ing him  to  his  barracks.  In  the  ab- 
sence of  the  captain,  Vitez  breaks  into 
the  laboratory  and  is  busily  engaged 
in  searching  for  the  formula  when 
he  is  discovered  by  the  captain's  son. 
Tommy  picks  up  a  bottle  of  explo- 
sives and  throws  it  at  Vitez.  After 
the  explosion,  Vitez  is  found  dying 
and  the  formula  is  saved. 

"Poor  Peter  Pious"— July  2  (  one- 
reel  Xestor  comedy  with  Eddie  Lyons 
and  Lee  Moran). — Edith  cannot  marry 
Eddie,  because  father  has  planned  that 
Edith  marry  a  missionary,  who  is 
coming  to  visit.  Eddie  goes  to  visit 
Peter  Pious  and  takes  him  to  his 
room.  Here  he  steals  his  clothing 
and  goes  to  Edith's  house  in  the  guise 


of  a  missionary.  Pi  ter  Pious  escapes, 
and  coming  to  the  house,  exposes  Ed- 
die. But  when  Peter  Pious  tells  father 
that  he  has  a  wife  and  four  children, 
Eddie  is  forgiven. 

"The  Mysterious  Message" — July  2 
(Xo.  2  "The  Gray  Ghost,"  with  Harry 
Carter,  Emory  Johnson  and  Priscilla 
Dean). — The  Gray  Ghost  plans  to  get 
the  valuable  necklace  which  Hildreth 
is  to  take  back  to  England  with  him. 
After  many  of  the  Gray  Ghost's  plans 
are  foiled,  the  Gray  Ghost  finally  calls 
up  Hildreth,  and  representing  himself 
as  the  man  from  whom  Hildreth  is 
to  get  the  necklace,  makes  arrange- 
ments to  meet  him  at  the  theater. 
Morn  Light,  who  is  loved  by  the  Gray 
Ghost,  but  whom  she  detests,  picks 
up  the  telephone  to  tell  Hildreth  of 
the  deception,  but  the  Gray  Ghost 
chokes  her  into  submission. 

"Not  Too  Thin  to  Fight"— July  3 
(one-reel  Victor  comedy,  with  Eileen 
Sedgwick). — Ralph  loves  the  widow, 
but  the  widow  cannot  marry  because 
she  has  a  delicate  brother  to  care 
for.  Ralph  decides  to  make  the  broth- 
er strong.  And  the  brother  gets  so 
strong  that  he  challenges  McDuffee, 
the  champion,  to  a  fight.  Willie  is 
victorious.  Ralph  has  bet  the  widow's 
necklace  against  W  illie,  and  when  the 
widow  discovers  he  wagered  the  neck- 
lace, she  has  him  thrown  out. 

"Seeds  of  Redemption" — July  5  (two- 
reel  Rex  society  drama,  with  Claire 
Mersereau). — Rita  and  Cora  are 
guests  of  Mrs.  Warren.  Jack  Warren 
loves  Rita,  but  Cora  wants  Jack.  Mrs. 
Warren  gives  a  musical  and  Rita  re- 
fuses to  attend  because  her  dress  is 
too  shabby.  Jack  buys  Rita  a  new 
gown  and  she  wears  it  at  the  musical. 
That  night  Cora's  pearl  beads  are 
missing  and  she  accuses  Rita.  .  How- 
ever, when  the  Warren  baby  comes 
in  saying  that  she  planted  the  beads/ 
the  mystery  is  cleared.  Cora  leaves 
the  Warren  home  and  Jack  announces 
his  engagement  to  Rita. 

"Daredevil  Dan" — July  5  (one-reel 
Victor  comedy,  with  Ruth  Stone- 
house). — Mary  Ann  Kelly  decides  that 
she  would  like  to  be  a  great  gunman. 
One  night  she  dresses  in  an  old  coat 
and  takes  a  musket  over  her  soldier. 
She  is  arrested  on  suspicion.  Her 
mother  misses  her  and  goes  to  the 
station  to  take  her  home.  Mary  Ann 
then  decides  that  she  would  rather  be 
a  policeman. 


"Five  Little  Widows" — July  6  (two- 
reel  Xestor  comedy,  with  Eddie  Lyons 
and  Lee  Moran). — Eddie  loves  Betty, 
but  because  he  has  no  money,  Bet- 
ty's father  would  not  allow  Eddie  to 
call.  One  day  he  gets  a  letter  from 
his  wealthy  uncle  in  Turkey  which 
tells  him  he  will  receive  the  uncle's 
treasures.  The  treasures  develop 
to  be  the  uncle's  five  wives.  Betty 
and  her  mother  leave  with  indignation 
when  the  five  girls  make  their  appear- 
ance. But  when  they  hear  of  the  box 
of  jewels  they  were  reconciled. 

"The  Wrong  Man" — July  7  (two- 
reel  Bison  western  drama,  with  Harry 
Carey). — Jack  Wilson  loves  Alice  Ma- 
lone.  Chip  Malone,  Alice's  father, 
holds  up  the  stage  and  rides  away 
with  the  gold.  He  is  seen  by  Jack, 
who  stops  him.  Chip  knocks  Jack 
unconscious  and  puts  his  mask  on 
Jack's  face.  The  sheriff  sets  out  on 
the  trail  of  the  robbers,  and  finding 
Jack  with  the  mask,  arrests  him. 
Alice  helps  Jack  escape  and  Jack 
rushes  out  and  brings  Chip,  the  real 
culprit,  back. 

The  Twitching  Hour" — July  7  (one- 
reel  Joker  comedy,  with  Gale  Henry). 
— Cleopatra  and  Launcelot,  employes 
of  a  hotel,  want  to  get  married,  but 
haven't  sufficient  funds.  There  is  a 
reward  offered  for  the  capture  of  a 
certain  spy.  This  spy  is  staying  at 
the  hotel  and  Cleopatra  and  Launce- 
lot capture  him  and  receive  the  re- 
ward and  are  then  able  to  get  mar- 
ried. 

"The  Girl  in  the  Limousine" — July 
8  (one-reel  Imp  drama,  with  Molly 
Malone). — Lured  by  a  pretty  girl, 
Dick  is  made  a  captive  in  an  old 
house  by  some  bank  robbers.  He 
pleads  with  the  girl  to  save  him,  but 
the  girl  tells  him  she  cannot.  Finally 
she  does  release  Dick  and  he  goes 
for  the  police.  He  returns  with  some 
policemen  in  time  to  save  the  girl  and 
capture  the  robbers.  And  the  girl 
goes  home  to  start  over  again. 

"The  Mad  Stampede"— Jul  8  -  one- 
reel  Big  U  drama,  with  Jane  Ber- 
noudy). — John  and  Lasca  love  each 
other  and  the  only  time  Lasca  is  not 
happy  is  when  John  makes  her  jeal- 
ous by  paying  attention  to  other  wom- 
en. One  night  there  is  a  stampede 
among  the  cattle  and  John  and  Lasca 
endeavor  to  escape.  Lasca  falls  over 
John,  and  with  her  body  protects  him. 
After  the  stampede  John  buries  Lasca 
on  the  plain. 


36 


EXHIBITORS  HERALD 


EDISON-CONQUEST 

"Chris  and  the  Wonderful  Lamp" — 

(four-reel  Edison-Conquest  comedy- 
drama,  with  Joseph  Burke  and  Nellie 
Grant). — Chris  Flagstaff  becomes  the 
possessor  of  a  lamp.  Accidentally  he 
rubs  it  with  his  sleeve  and  a  genii 
appears.  Chris  has  this  genii  take  the 
form  of  himself  and  do  all  the  things 
which  Chris  disliked  to  do.  However, 
the  genii  picks  up  a  history  and  reads 
Lincoln's  Emancipation  Proclamation 
and  tells  Chris  that  according  to  that 
he  is  no  longer  a  slave.  As  the  genii 
departs  he  requests  that  Chris  turn 
over  the  lamp.  Which  he  reluctantly 
does. 

"Roaring  Camp" — (two-reel  Edison- 
Conquest  drama,  with  William  Wads- 
worth). — No  strangers  are  allowed  in 
Roaring  Camp.  Women  were  not 
known  there  until  one  day  the  stage 
coach  brings  in  a  half  dead  halfbreed 
and  a  little  baby.  The  mother  dies 
and  the  little  baby  girl  is  left 
in  the  care  of  the  rough  min- 
ers. After  a  few  years  the  "diggins" 
begin  to  peter  out  and  everybody  in 
Roaring  Camp  is  out  of  luck.  One 
day  the  miners  miss  the  little  girl  and 
search  for  her.  They  find  her  playing 
with  a  pretty  stone  streaked  with  gold. 
Further  investigation  discloses  a  gold 
mine  and  once  again  luck  descends  on 
Rearing  Camp. 

"He  Couldn't  Get  Up  in  the  Morn- 
ing"—  (Split-reel  comedy,  with  Ray- 
mond McKee). — Jonah  Morpheus  can 
not  get  up  in  the  morning.  He  ties 
a  string  to  his  toe  and  to  the  bed, 
but  this  does  not  work.  The  largest 
alarm  clock  he  could  purchase  does 
not  arouse  Jonah  from  his  slumbers. 
So  he  ties  a  rope  to  his  foot  and  has 
a  friend  pull  it  in  the  morning  as  he 
passes  by.  The  friend  fastened  the 
rope  to  an  express  wagon.  Jonah  is 
pulled  out  of  his  bed  and  dragged  by 
the  wagon,  down  an  embankment.  A 
charge  of  powder  explodes  and  Jonah 
is  lifted  in  the  air  and  lands  right  in 
his  office  on  time. 


FOX 


"The  Siren" — June  23  (five-reel  Fox 
drama,  with  Valeska  Suratt). — Vivian 
Courtney,  an  adventuress,  who 
changes  her  name  to  Cherry  Millard, 
is  about  to  marry  Derrick  McClade, 
a  young  millionaire,  from  whom  she 
has  extracted  large  sums  of  money. 
However,  a  man  known  as  "The 
Stranger,"  who  had  been  sentenced 
to  jail  many  years  before  through 
the  intrigue  of  Cherry,  is  released, 
and  before  he  can  be  stopped,  kills 
the  woman  who  has  ruined  his  life. 


"His  Final  Blowout" — June  25  (two- 
reel  Fox  comedy,  with  Hank  Mann). 
— A  stranger,  who  actually  is  a  spy, 
comes  to  town  and  supplants  Hank 
in  the  affections  of  a  girl.  He  be 
comes  leader  of  the  Home  Guards  and 
a  factor  in  the  village  life.  His  real 
purpose  is  to  blow  up  the  Home 
Guards,  and  he  is  prevented  in  this 
by  Hank,  who  has  been  following 
him.  Hank  forces  him  to  leave  town 
and  wins  his  pbice  back  in  the  affec- 
tions of  the  girl. 

"Patsy" — July  1  (five-reel  Fox 
drama,  with  June  Caprice). — Patsy 
Prim  is  sent  to  a  friend  of  her  father's 
in'  the  city  so  that  she  might  learn 
the  refinements  of  a  city.  The  friend 
had  died  and  Patsy  is  received  by  his 
son,  a  young  bachelor.  Soon  Dick  is 
in  love  with  Patsy,  but  because  of  a 
previous  marriage  with  an  adventur- 
ess, he  cannot  marry  Patsy.  At  a 
house  party  given  by  Dick's  sister, 
Dick  learns  that  the  adventuress  was 
already  married  when  he  married  her, 
so  her  previous  marriage  annulling 
his,  the  house  party  is  turned  into  a 
wedding  and  Patsy  and  Dick  are  mar- 
ried. 


METRO 


"Aladdin's  Other  Lamp" — June  25 
(five-reel  Rolfe  drama,  with  Viola 
Dana). — Patsy  is  the  drudge  in  Mrs. 
Duff's  boarding  house  for  seafaring 
men.  She  hears  a  tale  of  Aladdin 
and  his  wonderful  lamp,  and  believing 
that  if  she  finds  such  a  lamp  she  will 
see  her  mother,  she  searches  the  town 
for  it.    Mrs.  Duff  sells,  a  trunk  which 


had  been  Patsy's  and  which  contained 
valuable  things  which  Mrs.  Duff  never 
stopped  to  examine.  A  lamp  of  pe- 
culiar design  is  among  the  trinkets 
and  when  Patsy  finds  it,  she  purchases 
it.  She  falls  asleep  and  dreams  that 
she  rubs  the  lamp  and  finds  herself 
in  a  room  with  beautifully  dressed 
people.  She  awakens  from  her  dream 
and  decides  to  throw  the  lamp  away. 
In  falling,  some  papers  fall  out,  and 
Patsy  learns  the  address  of  her  moth- 
er. A  telegram  brings  the  mother 
to  the  little  girl  and  at  last  Patsy  finds 
happiness. 

"The  Trail  of  the  Shadow"— July  2 

(five-reel  Metro  drama,  with  Emmy 
Wehlen).  —  After  the  death  of  her 
father,  Sylvia  lives  alone  on  the  tim- 
ber claim  and  sells  beadwork  to  sup- 
port herself.  Henry  Hilliard,  a  young 
millionaire  from  the  east,  purchases 
some  of  Sylvia's  beadwork  and  falls 
in  love  with  her.  One  night  she  is 
attacked  in  her  cabin  by  Jack  Leslie, 
who  demands  her  hand  in  marriage. 
When  Hilliard  returns  to  Sylvia  she 
turns  away  from  him,  believing  that 
she  was  unworthy  of  him.  However, 
at  his  death,  Leslie  confesses  Sylvia's 
innocense  and  she  and  Hilliard  are 
married. 


PATHE 


"The  Cigarette  Girl"— July  8  (five- 
reel  Astra  drama,  with  Gladys  Hul- 
ette). — The  Cigarette  Girl  is  the  fav- 
orite of  a  New  York  restaurant.  Mon- 
ey Meredith,  a  young  millionaire,  is 
struck  with  the  girl's  honesty.  Mrs. 
Wilson,  a  scheming  person,  is  anxious 
^o  get  Meredith's  money.    His  attor- 


EXHIBITORS  HERALD 


37 


CANADIAN  FILM  NEWS 


ney  suggests  that  he  marry  some  girl 
for  a  short  time  and  sign  over  his 
money  to  her.  Meredith  selects  the 
Cigarette  Girl  because  of  her  honesty. 
And  with  the  vanquishing  of  the 
scheming  adventuress  they  find  real 
happiness  in  their  marriage. 


PARAMOUNT 


"Oh  Pop"! — July  2  (one-reel  Klever 
comedy,  with  Victor  Moore). — Vic's 
wife  is  called  to  the  bedside  of  her 
sick  mother  and  Vic  is  left  in  charge 
of  the  house  and  the  children.  His 
neighbors  are  going  downtown  and 
so  ask  Vic  if  he  will  not  take  care 
of  their  children,  too,  which  Vic 
agrees  to  do.  He  orders  meat  balls 
and  cream  puffs  for  the  children  and 
immediately  they  wage  war.  Vic  gets 
in  the  middle  of  it  and  before  long 
all  are  covered  with  meat  and  cream 
puffs.  Then  the  neighbors  arrive  for 
their  children,  but  since  Vic  cannot 
pick  his  own  he  asks  the  neighbors 
to  pick  theirs. 


MICHIGAN  EXHIBITORS 
ELECT  NEW  OFFICERS 

AS  CONVENTION  ENDS 


S.  A.  Moran,  of  Ann  Arbor,  Made 
President;  P.  J.  Schlossman,  Trea- 
surer, with  C.  E.  Cody,  Secretary 

Grand  Rapids,  Mich. — At  the  final 
session  of  the  Michigan  State  Branch 
of  the  Motion  Picture  Exhibitors 
League  here,  the  following  officers 
were  chosen:  President,  S.  A.  Moran, 
of  Ann  Arbor;  first  vice  president,  W. 
A.  McLurell,  of  Savoy;  second  vice 
president,  F.  G.  Ongle,  of  Hancock; 
third  vice  president,  M.  Jacobi,  of 
Ionia;  secretary,  Claude  E.  Cody,  of 
Lansing;  and  treasurer,  P.  J.  Schloss- 
man, of  Muskegon. 

The  league  met  at  the  Pantlind 
Hotel  and  discussed  the  war  tax, 
Sunday  closing  as  well  as  many  other 
important  matters. 


OUR  PLATFORM 

"There  is  but  one  course  to 
take  if  the  exhibitors'  organiza- 
tion is  ever  to  attain  its  right- 
ful place  in  the  industry:  there 
must  be  a  thorough  house- 
cleaning  of  men  and  methods 
and  the  old  parasitical  system 
of  making  the  league  a  poach- 
ing ground  for  a  few  selfish 
individuals  must  be  forever 
abandoned." 

—From  HERALD  editorial,  May  19, 
1917. 


Montreal,  Que. — The  following  ar- 
ticle taken  from  a  Montreal  paper 
looks  suspicious:  It  is  said  in  a  con- 
fidential report  that  the  Holnian 
Theater  is  fireproof  throughout  and 
there  is  not  a  particle  of  wood  in  the 
place,  with  the  exception  of  the 
chairs.  Possibly,  the  authorities  are 
looking  for  velvet,  it  is  said. 

That  the  original  plans  were  not 
followed,  and  that  the  changes  made 
in  the  interior  of  the  Holman,  299 
St.  Catherine  Street  West,  one  of 
Montreal's  new  film  theaters,  are  of 
such  a  nature  as  to  require  serious 
consideration  on  the  part  of  the 
building  inspector's  department,  were 
declarations  made  by  Chief  Tremblay 
in  a  report  he  has  submitted  to  the 
board  of  control. 

"By  comparing  the  original  plans 
of  the  architect,"  says  Chief  Trem- 
blay, "with  the  sketch  prepared  by  In- 
spector Desmarais,  you  will  readily 
see  that  important  changes  were 
made  during  the  course  of  construc- 
tion. A  certain  exit  required  in  one 
place  was  put  elsewhere.  A  certain 
aisle  was  suppressed  and  replaced  by 
seats,  and  seats  were  put  in  many 
places  where  according  to  the  orig- 
inal plans  they  should  not  be.  In 
brief,  little  care  was  taken  to  observe 
the  plan  upon  which  the  building  per- 
mit was  issued." 

The  report  of  chief  Tremblay  was 
transmitted  to  the  city  architect  for 
a  report. 


Toronto,  Ont. — A.  J.  Ruddy,  who 


was  acting  manager  for  the  General 
Film  Exchange  for  several  months, 
has  severed  connections  with  the 
General  and  will  shortly  identify  him- 
self with  a  well  known  company  do- 
ing business  out  of  Toronto. 


Kitchener,  Ont. — Geo.  Reinhardt, 
proprietor  of  the  Commercial  Hotel, 
is  building  a  new  theater  in  this  city, 
to  be  completed  and  in  operation  by 
fall.  He  is  using  the  best  materials 
and  is  modeling  it  after  one  of  the 
large  Toronto  houses.  He  has  al- 
ready placed  an  order  for  an  Acme 
screen  and  Simplex  machine. 


Toronto. — While  the  Poison  Iron 
Works  was  launching  four  mine 
sweepers  in  the  Toronto  harbor,  the 
Tropical  Review  provided  six  camera 
men  to  shoot  the  action  for  leading 
Canadian  theaters. 


Toronto. — The  Pathescope  are  ad- 
vertising for  camera  men  throughout 
Ontario.  Preparations  for  launching 
an  "All  Canadian  News  Service"  for 
Canadian  exhibitors  are  being  made. 
They  have  been  taking  the  news  at 
leading  points  but  intend  to  cover  the 
country  thoroughly. 


Toronto,  Ont. — W.  A.  Bach,  who 
has  been  sales  and  advertising  man- 
ager for  M.  H.  Hoffman,  Inc.,  and  who 
recently  resigned  to  join  the  Univer- 
sal Film  Company  to  organize  pub- 
licity service  departments  in  all  the 
branch  offices,  is  on  a  holiday  trip  to 
his  old  headquarters  at  Toronto. 


38 


EXHIBITORS  HERALD 


Tulsa,  Okla. — Work  has  been  started  on  the 
new  Empress  Theater  on  Third  street,  between 
Main  and  South  Boulder.  The  theater  will 
cost  $150,000  and  have  a  seating  capacity  of 
1,800  persons. 


M.  G.  Watkins  dropped  in  on  the 
boys  at  the  Reel  Fellows  Club,  June 
24,  from  Milwaukee.  "Watty"  expects 
to  spend  a  few  days  here  prior  to 
leaving  for  New  York  to  make  ar- 
rangements for  the  exchange  he  is 
about  to  open  in  Milwaukee. 


MAC" 


"Scootch  golf  caps"  with  him.  It's 
getting  to  be  a  regular  habit  with 
Bill. 


"Water!  Water!"  groaned  R.  O. 
Proctor,  of  the  Art  Dramas,  last  Fri- 
day (June  22)  p.  m.  What  will  it  be 
on  the  side,  Ralphie,  old  top? 


B.  Rosenthal,  manager  of  the  St. 
Louis  Universal  branch,  was  a  recent 
visitor  at  the  local  branch.  He  re- 
ports St.  L.  very  hot,  business  fine. 
That's  fair  cnuff,  Bennie. 


That's  some  cute  edition  of  "Fatty" 
Arbuckle  ushering  the  fair  damsels  to 
their  seats  at  the  Bryn  Mawr  Theater. 
Keep  yer  eye  on  him,  H.  A.  Gund- 
ling,  if  you  expect  to  teach  him  how 
to  manage  a  film  theater.  We  over- 
heard quite  a  bevy  of  fair  ones  plan- 
ning to  kidnap  him. 


Spence  Rogers,  general  eastern  rep- 
resentative for  W.  H.  Clime,  left  the 
city  June,  23  for  Los  Angeles  for  a 
few  weeks'  business  trip. 


Ollie  Moore,  erstwhile  salesman  for 
Paramount  films,  was  reported  culling 
the  various  specimens  of  trees  in 
"Washington  Park  last  week.  There 
are  some  great  old  shade  spots  out 
there  for  the  summer,  Ollie! 


Joe  Dickes,  of  the  Star  Theater, 
Aurora,  111.,  and  Si  Grevier  recently 
staged  a  bowling  tournament  on  one 
of  the  local  alleys.  Joe  tearfully 
blamed  the  alleys.    How  about  it,  Si? 


J.  E.  Willis,  president  and  general 
manager  of  the  American  Bioscope 
Company,  is  certainly  showing  some 
snappy  stuff  in  that  ScreeNews  edi- 
tion. You  should  see  the  array  of  fair 
seals  the  camera  shot  for  one  of  their 
late  publications.  He  caught  them  all 
on  Chicago's  north  shore  and  they  are 
good  enough  for  the  world  to  gaze 
upon. 


E.  A.  ("Bill")  Hamburg,  the  frame 
expoit,  is  with  us  once  again.  He  ar- 
rived home  June  24  after  an  extended 
business  trip  through  Michigan.  He 
brought     a     swell     flock     of  noisy 


Dallas,  Tex. — Plans  are  beirrg  prepared  for 
the  construction  of  a  $250,000  theater  at  1913 
Elm  street,  to  be  known  as  the  Majestic. 
Karl  Iloblitzelle  of  the  Interstate  Amusement 
Company  is  promoting  it. 


Fall  River,  Mass. — Plans  are  being  pre- 
pared by  architects  W.  R.  Walker  &  Son,  17 
Custom  House  street,  Providence,  R.  I.,  for 
the  erection  of  a  motion  picture  theater  to' 
cost  $200,000  for  A.  A.  Spitz,  621  Caesar 
Misch  Building. 


Thomasville,  Ga. — The  Mitchell  Investment 
Company  has  let  to  J.  L.  Higgins  a  contract 
for  the  erection  of  a  theater. 


Beaulieu,  Minn. — Domino  Schmitz 
erect  a  motion  picture  theater  here. 


is  to 


Richmond,  Va.  —  Samuel  Bendheim  has 
granted  a  contract  to  G.  J.  Hunt  &  Son  for 
the  erection  of  a  motion  picture  theater  here 
to  cost  $12,000. 


NEW  CORPORATIONS 


Washington,  D.  C. — Washington  New  The- 
ater Company  will  erect  a  new  theater  at  609 
Thirteenth    street    to    cost  $15,000. 


New  York — The  Gloria  Theater  Company, 
Inc.,  has  been  granted  a  charter  to  make  mo- 
tion pictures.  It  is  incorporated  for  $5,000. 
J.  Previtall,  M.  Riehter  and  A.  G.  Franchi  are 
directors. 


Cooperstown,  N.  D. — A.  O.  Kaasted  and 
Martin  Nelson  will  build  a  mo. ion  picture 
theater  here  on  Buzzard  street. 


Boston,  Mass. — Phototones,  Inc.,  has  been 
formed  to  make  motion  pictures  with  a  capital 
of  $25,000.  Saville  Johnson,  Herbert  B. 
Waters  and  George  E.  Vinces  are  directors. 


Helena,  Mont. — Work  has  started  on  a  new- 
theater  here  to  be  known  as  the  Marlow. 


San  Antonio,  Tex. — Alexander  Joske  has  let 
the  contract  for  the  erection  of  a  new  theater 
here,  to  be  61x125  feet,  to  J.  C.  Dielmann  of 
San  Antonio. 


New  York — The  Producers  Holding  Cor- 
poration will  make  motion  pictures  under  a 
new  charter.  The  company  is  capitalized  at 
$600,000.  James  Sweeney,  Roman  Debs  and 
Joseph  Boyle  are  directors. 


Fort  Wayne,  Ind. — The  Transfer  Motion 
Picture  Corporation  is  remodeling  property 
at  622  Calhoun  street  into  a  theater,  at  a  cost 

of  $500. 


Kansas  City,  Mo. — Madorie  &  Field,  archi- 
tects, are  preparing  plans  for  the  erection  of  a 
motion  picture  theater  at  811  West  Thirty- 
ninth  street.  The  building  will  cost  $25,000 
and  will  seat  1,500. 


Pardeeville,  Wis. — Work  has  started  on  the 
complete  remodeling  of  the  New  Majestic  The- 
ater for  H.  E.  Mansfield. 


New  York — The  Cinema  War  News  Syndi- 
cate, Inc.,  has  been  formed  to  engage  in  the 
motion  picture  business.  It  is  capitalized  at 
$100,000  and  the  directors  are  Frederick  W. 
Brooker,  Robert  R.  Reynolds  and  John  E. 
Natteford. 

New  York — Piedmont  Pictures  Corporation 
has  been  granted  a  charter  to  make  motion 
pictures.  The  concern  is  capitalized  at  $172.- 
000.  Directors  are  Herman  W.  Braun,  H. 
R.  Rabicht  and  Frank  E.  Rabicht. 


Bluefield,  W.  Va. — The  Graham  Construc- 
tion Company  of  Graham,  Va.,  has  been 
awarded  the  contract  for  the  erection  of  a  two- 
story  theater  and  arcade  for  S.  E.  Matz  of 
Covington. 


New  York — The  Craftsmen  Film  Labora- 
tories have  applied  for  a  charter  to  make  mo- 
tion pictures,  with  a  capital  of  $50,000.  Joseph 
H.  San,  Leonard  Abrahams  and  Charles  J. 
Hirliman,  Jr.,  are  the  organizers. 


Estherville,   Iowa — Madsen   &   Peterson  of 
St.  Paul  have  been  awarded  the  contract  for 
the  erection  of  a  theater  here  for  H.  W.  Graff. 
The  house  will  cost  $150,000. 


New  York — Henry  Alden,  Inc.,  is  the  name 
of  a  new  firm  that  has  been  granted  a  charter 
to  engage  in  the  motion  picture  business.  The 
directors  are  Arthur  Xewcomb,  K.  N.  Black- 
ford and  William  P.  Shafer.  The  concern  is 
capitalized  at  $75,000. 


CALENDAR  OF  FEATURE  RELEASES 


Apr. 
Apr. 

May 
June 


May 

May 
May 
June 
Tune 
Tune 
July. 
Tulv 
July 

Apr. 

May 
May 

May 
May 

June 
June 
June 
June 

Julv 
July 
Julv 


May 

May 
June 
June 


Mav 
May 
Mav 
Mav 
May 
June 
June 
June 
June 
Julv 
July 
Julv 
July 

Apr. 
Apr. 
Apr. 

May 
Mav 
Mav 
Mav 


ARTCRAFT  PICTURES 

1 —  "Broadway  Jones,"  five  reels,  with  George  Cohan. 
15 — "In  Again — -Out  Again,"  five  reels,  with  Douglas  Fairbanks. 

— "A  Romance  of  the  Redwoods,"  five  reels,  with  Mary  Pickford. 
—"Wild  and  Woolly,"  five  reels,  with  Douglas  Fairbanks. 

ART  DRAMAS,  INC. 

17 — Apollo,  "The  Mystic  Hour,"  five  reels. 

24 —  Van  Dyke.  "Song  oi  Sixpence."  five  reels. 
31 — U.  S.,  "House  of  Cards,"  five  reels. 
11 — Van  Dyke,  "A  Mute  Appeal,"  five  reels. 

15 —  Apollo,  "The  Golden  God,"  five  reels. 

25 —  Erbograph.  "The  Road  Between,"  five  reels. 

2 —  U.  S.,  "The  Peddler,"  five  reels. 
9 — Van  Dyke.  "Miss  Deception."  five  reels. 

16 —  Apollo,  "When  You  and  I  Were  Young."  five  reel-. 

BLUEBIRD  PHOTOPLAYS 

30 — "The  Clock,"  five  reels,  with  Franklin  Farr.um  and  Agnes 
Vernon. 

7 — "Little  Miss  Nobody,"  five  reels,  with  Violet  Mersereau. 

14 —  "Treason,"    five    reels,    with    Allen    Holubar    and  Joseph 
Girrard. 

21 — "The  Flashlight  Girl,"  five  reels,  with  Dorothy  Phillips. 
2S — "Southern  Justice,"   five   reels,  with   Myrtle   Gonzalez  and 

George  Hernandez. 
4 — "Bringing  Father  Home,"  five  reels,  with  FrankKn  Farnum. 
11 — "A  Doll's  House,"  five  reels,  with  Dorothv  Phillips. 

15 —  "A  Little  Orphan,"  five  reels,  with  Ella  Hall. 
25 — "A  Kentucky   Cinderella,"  with  Ruth  Clifford  and  Rupert 

Julian. 

2 — "Fires  of  Rebellion,"  five  reels,  with  Dorothy  Phili  ps. 
9 — "The  Car  of  Chance."  five  reels,  with  Franklyn  Farnum. 

16 —  "The   Greater  Law,"  five  reels,  with   Myrtle   Gonzales  and 
George  Hernandez. 

BUTTERFLY  PHOTOPLAYS 

'Like   Wildfire,"   five   reels,   with   Herbert   Pawlinson  aad 

Neva  Gerber. 
'Money  Madness,"  five  reels,  with  Mary  M3cLaren. 
'The  Circus  of  Life,"  five  reels,  with  Zoe  Rae. 
'The  Fire  of  Youth,"  five  reels,  with  Jack  Mulhall. 

FOX  FILM  CORPORATION 

'A  Small  Town  Girl,"  five  reels,  with  June  Caprice. 
'The  Book  Agent,"  five  reels,  with  George  Walsh. 
'Heart  and  Soul,"  five  reels,  with  Theda  Bara. 
'The  Final  Payment,"  five  reels,  with  Nance  O'Neil. 
'The  Silent  Lie,"  five  reels,  with  R.  A.  Walsh. 
"The  Slave,"  five  reels,  with  Valeska  Suratt. 
"The  Broadway  Sport,"  five  reels,  with  Stuart  Holmes. 
"Wrath  of  Love,"  five  reels,  with  Virginia  Pearson. 
"Some  Boy,"  five  reels,  with  George  Walsh. 
'When  a  Man  Sees  Red,"  five  reels,  with  William  Farnum. 
'The  Siren,"  five  reels,  with  Valeska  Suratt. 
'The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 
'Two  Little  Imps,"  five  reels,  with  Xatherine  and  Jane  Lee. 

FOX    FILM  COMEDIES 
'The  Film  Spoilers,"  two  reels,  with  Charles  Conklin. 
'His  Love  Fight."  two  reels,  with  Hank  Mann. 
'An  Aerial  Joy  Ride,"  two  reels,  with  Ray  Griffith. 
'His  Smashing  Career,"  two  reels,  with  Billie  Ritchie 
'A  Roman  Cowboy."  two  reeU,  with  Tom  Mix. 
'His  Bcmb  Policy."  two  reels,  with  Charles  Conklin. 
'Suds  of  Love,"  two  reels,  with  Hank  Mann. 


21—' 
28—' 
IS— 


21—' 
21—' 

~3— 
10— 

24 — 
1— ' 
1— ' 


15 —  ' 

16—  ' 
23—' 

3 

2l3 
28—' 


KLEINE-EDISON-SELIG-ESSANAY 


Apr. 

May 

May 

May 

May 
June 
June 

June 

June 

July 

July 

July 

Apr. 

Apr. 

April 

May 
May 

May 
May 


30 — Selig,  "The  Danger  Trail,"  five  reels,  with  H.  B.  Warner 
and  Violet  Heming. 
7 — Essanay,  "The  Saint's  Adventure,"  five  reels,  with  Henry  B 
Walthal  and  Mary  Charleson. 

14 —  Selig,  "The  Lad  and  the  Lion,"  five  reels,  with  Vivian  Reed 

and  George  Fawcett. 
21 — Essanay,    "Night    Workers,"    five    reels,    with  Marguerite 
Clayton. 

28 — Edison.  "The  Telltale  Step,"  five  reels,  with  Shirlev  Mason. 
4 — Selig,  "The  Mystery  of  No.  47."  five  reels,  with  Ralph  Herz. 
11 — Essanay.  "Filling  His  Own  Shoes,"  five  reels,  with  Bryant 
Washburn. 

15 —  Essanay,   "Land  of   Long   Shadows."   five   reels,  with  Jack- 

Gardner. 

25 — Edison,  "The  Ghost  of  Old  Morro,"  five  reels,  with  Mabel 

Trunnelle  and  Robert  Conness. 
2 — Essanay,  "The  Man  Who  Was  Afraid,"  five  reels,  with  Bryant 
Washburn. 

9 — Selig,   "Little   Orphan  Annie,"   five   reels,   with  Violet  De 
Biccari. 

16 —  Essanay,  "Range  Boss,"  five  reels,  with  Jack  Gardner. 

METRO  PICTURE  CORPORATION 

23 — Columbia,  "God's  Law  and  Man's,"   Society  D.,  five  reels. 

with  Viola  Dana. 
30 — Rolfe.  "The  Millionaire's  Double,"  five  reels,   with  Lionel 

Barrvmore. 

30 — Columbia,  "The  Call  of  Her  People,"  seven  ree's.  with  Ethel 
Barrvmore. 

7 — Rolfe.  "Sowers  and  Reapers,"  five  reels,  with  Emmy  Wehlen 
14 — Popular,  "The  Soul  of  a  Magdalen,"  five  reels,  with  Mme. 
Petrova. 

21 — Rolfe,  "The  Beautiful  Lie,"  five  reels,  with  Frances  Nelson 
2? — Rolfe.   "The   Duchess   of   Doubt,"    five   reels,   with  Emmy 
Wehlen. 


June  4 — Columbia,  "Lady  Barnacle,"  five  reels,  with  Viola  Dana. 
June  11 — Yorke,   "The   Haunted    Pajamas,"  five   reels,   with  Harold 
Lockwood. 

June  18 — "The  Greatest  Power,"  five  reels,  with  Ethel  Barry  more. 
June  25 — "Aladdin's  Other  Lamp,"  five  reels,  with  Viola  Dana. 
July    2 — "The  Trail  of  the  Shadow,"  five  reels,  with  Emmv  Wehlen. 
July    9 — "Peggy,    the   Will   o'   the    Wisp,"   five   reels,   with  Mabel 
Taliaferro. 

July  16 — Yorke,  "The  Secret  Spring,"  five  reels,  with  Harold  Lock- 
wood. 

MUTUAL  STAR  FEATURES 

Apr.  30 — American,  "Whose  Wife?"  five  reels,  with  Gail  Kane. 
May    7 — Powell,  "Hedda  Gabler,"  five  reeis,  with  Nance  O'Neii. 
May    7 — American,  "The  Frame-Up,"  five  reels,  with  Williai<i  Russell. 
May  !4 — American,   "Annie-for-Spite,"   five   reels,  with  Mary  Miles 
Minter. 

May  21 — Powell,  "The  Mirror,"  five  reels,  with  Marjorie  Rambeau. 
May   21 — Horkheimer,     "The   Checkmate,"   five   reels,     with  Jackie 
Saunders. 

May  28 — American,  "The  Serpent's  Tooth,"  five  reeis.  with  oail  Kane. 
June  4 — American,  "Reputation,"  five  reels,  with  Edna  Goodrich. 
June  4 — American.    "Shackles    of    Truth,"    five    reels,   with  William 
Russell. 

June  11 — American,  "Periwinkle,"  five  reels,  with  Mary  Miles  Mintei 
June  IS — Powell,  "The  Dazzling  Miss  Davison,"  five  reels   with  Mar- 
jorie Rambeau. 

June  18 — Horkheimer,  "A  Bit  of  Kindling,"  five  reels,  with  Jackie 
Saunders. 

June  25 — American,  "The  L'pper  Crust,"  five  reels,  with  Gail  Kane. 
July    2 — American,   "The    Masked   Heart,"   live   reels,   with  William 
Russell. 

July    9 — Powell,  "Mary   Moreland,"  five  reels,  with  Maijorie  Ram- 
beau. 

July  16 — Horkheimer,    "Betty    Be    Good,"    five    reels,    with  Jackie 
Saunders. 

PARAMOUNT  PICTURES  CORPORATION 

Apr.  9 — Lasky,  "The  Cost  of  Hatred,"  five  reels,  with  Kathlyn  Wil- 
liams and  Theodore  Roberts. 
Apr.  12 — Lasky,  "Tides  of  Barnegat,"  five  reels,  with  Blanche  Sweet 
Apr.  16 — Famous  Players,  "Sleeping  Fires,"  five  reels    with  Pauline 
Frederick. 

Apr.  19 — Pallas,  "The  Lonesome  Chap,"  C.-D..  five  reels,  with  House 

Peters  and  Louise  Huff. 
Apr.  23 — Famous  Players,  "The  Valentine  Girl,'  C.-D.,  five  reels,  with 

Marguerite  Clark. 

Apr.  26 — Lasky,  "The  Girl  at  Home,"  five  reels,  with  Vivian  Martin. 

and  Jack  Pickford. 
Apr.  30 — Famous  Players,  "Hearts  Desire,"  five  reels,  with  Marie  Doro. 
May    3— Lasky,  "Sacrifice,"  five  reels,  with  Margaret  Illington. 
May    7 — Lasky,  "The  Primrose  K:ng,"  five  reels,  with  Mae  Murrav. 
May  10 — Lasky,  "The  Silent  Partnei,"  five  reels,  with  3!ar.che  Sweet 

and  Thomas  Meighan. 
May  14 — Morosco,  "The  Marcellini  Millions,"  five  reels,  with  George 

Beban. 

May  17 — Morosco,  "The  Highway  of  Hope,"  five  reels,  with  Kathlvn 

Williams  and  House  Peters. 
May  21 — Famous  Players,  "Her  Better  Self,"  five  reels,  with  Pauline 

Frederick. 

May  28 — Lasky.  "Freckles,"  five  reels,  with  Louise  Huff  and  Tack 
Pickford. 

May  31 — Lasky,  "Unconquered,"  five  reels,  with  Fannie  Ward. 

June  4 — Morosco,  "The  World  Apart,"  five  reels,  with  Wallace  Reid 

and  Myrtle  Stedman. 
June    7 — Morosco.  "Giving  Becky  a  Chance,"  five  reels,  with  Vivian 

Martin. 

June  11 — Lasky.  "The  Jaguar's  Claw,''  five  reels  with  Sessue  Haya- 
kawa. 

June  11 — Lasky,    "The    Inner    Shrine,"    five    reels,    with  Margaret 
Illington.  . 

June  18 — Pallas,   "A  Roadside   Impresario  "   five  reels,  with  George 
Beban. 

June  21 — Pallas,  "Heir  of  the  Ages,"  five  reels,  with  Hou=e  Peters 
June  25 — Lasky,   "Her   Strsnge   Wedding,"   five   reels,   with  Fannie 
\\  ard. 

June  2S — Famous  Players,  "The  Little  Boy  Scout,"  five  reels,  with 
Ann  Pennington. 

July    2 — Famous   Players,   "At   First   Sight,"   five   reels,    with  Mae 
Murray. 

July    5 — Morosco.  "Big  Timber,"  five  reels,  with  Kathlvn  Williams 

and  \\  allace  Reid. 
July    9 — Famous   Players,  "The  Love  That   Lives,"   five   reels,  with 

Pauline  Frederick. 
July  12 — Lasky.   "Forbidden   Paths,"   five   reels,,  with   Vivian  Martin 

and  Sessue  Hayakawa. 
Julv  19 — Lasky.  "What  Monev  Can't  Buv,"  five  reels,  with  Pickford 

Huff,  Roberts. 

PARAMOUNT  COMEDIES 
Mar.    5 — Black  Diamond.  "Speed." 
Mar.  12 — Klever,  "Fliwering." 
Mar.  19— Black  Diamond,  "The  Magic  Vest" 
Mar.  26 — Klever.  "Rough  and  Ready  Re<r<rif  " 
Apr.    2 — Black  Diamond,  "Getting  the  Evidence." 
Apr.    9 — Klever,  "His  Military  Figure." 
Apr.  16 — Black  Diamond.  "The  Wishbone." 
Apr.  23 — Klever,  "Ballads  and  Bologna." 
Apr.  30 — Black  Diamond.  "Her  Iron  Will." 
May    7 — Klever,  "Invited  Out" 

May  14 — Black  Diamond,  "The  Window  Dresser's  Dream." 

May  21 — Klever,  "Moving." 

June  4 — Black  Diamond,  "Bungalowing." 


40 


EXHIBITORS  HERALD 


PARAMOUNT  TRAVELOG 

Apr.    9 — "East  of  Suez." 

Apr.  16— "In  Old  India." 

Apr.  23 — Among  the  Holy  Hindus. 

Apr.  30 — Curious  Colombo. 

May    7 — Colorful  Ceylon.  • 

May  14 — With  the  Kandy  Elephants. 

May  21 — Batavia — the  Javanese  Capital. 

May  28 — A  Journey  Through  Java. 

June  4 — Surabaya — The  Busy  Burg  of  Java. 

June  11 — Bread-Lines  in  Orient  and  Occident." 

June  18 — Fruitful  Florida. 

June  25 — Palm  Beach  and  Miami. 

July    2 — How  California  Harvests  Wheat. 

July    9 — In  the  High  Sierras. 

July  16 — An  Oregonian  Niagara. 

PATHE  EXCHANGE,  INC. 

Apr.  15 — Thanhouser,  "When  Love  Was  Blind,"  five  reels,  with  Flo- 
rence La  Badie  and  Helen  Badgley. 

Apr.  22 — Astra,  "The  Hunting  of  the  Hawk,"  D.,  five  reels,  with  Wil- 
liam Courtenay  and  Marguerite  Snow. 

Apr.  29 — Balboa,  "Sunshine  and  Gold,"  five  reels,  with  Marie  Osborne. 

May  6 — Thanhouser,  "Hinton's  Double,"  five  reels,  with  Frederick 
Warde. 

May  13 — Astra,  "The  Recoil,"  five  reels,  with  William  Courtenay. 
May  20 — Thanhouser,  "The  Candy   Girl,"     five  reels,     with  Gladys 
Hulette. 

May  27 — Astra,  "The  Iron  Heart,"  five  reels,  with  Edwin  Arden. 
June    3 — Thanhouser,  "An  Amateur  Orphan,"  five  reels,  with  Gladys 
Leslie. 

June  10 — Astra,  "Blind  Man's  Luck,"  five  reels,  with  Frank  Byrne 
and  Mollie  King. 

June  17 — Thanhouser,    "Fires    of    Youth,"    five    reels    with  Helen 

Badgley  and  Frederick  Warde. 
June  24 — Lasslida,    "When    Baby    Forgot,"    five    reels,    with  Marie 

Osborne. 

July  1 — Thanhouser,  "The  Woman  in  White,"  five  reels,  with  Flo- 
rence La  Badie. 

July    8 — Astra,  "The  Cigarette  Girl,"  five  reels,  with  Gladys  Hulette. 
July  15 — Thanhouser,  "It  Happened  to  Adele,"  five  reels,  with  Gladys 
Leslie. 

RED  FEATHER 

Apr.  16 — "The  Flower  of  Doom,"  Chinese  D.,  five  reels,  with  Wedg- 
wood Nowell  and  Gypsy  Hart. 
Apr.  23 — "The  Hero  of  the  Hour,"  five  reels,  with  Jack  Mulhall. 
Apr.  30 — "The  Birth  of  Patriotism,"  five  reels,  with  Irene  Hunt. 

SELZNICK  PICTURES 

"The  Price  She  Paid,"  seven  reels,  with  Clara  Kimball  Young. 

"The  Eternal  Sin,"  seven  reels,  with  Florence  Reed. 

"The  Easiest  Way,"  seven  reels,  with  Clara  Kimball  Young. 

"The  Law  of  Compensation,"  D.,  seven  reels,  with  Norma  Talmadge. 

"The  Silent  Master,"  D.,  seven  reels,  with  Robert  Warwick. 

"The  Lone  Wolf,"  five  reels,  with  Hazel  Dawn  and  Bert  Lytell. 

"Poppy,"  five  reels,  with  Norma  Talmadge. 

"A  Modern.  Othello,"  five  reels,  with  Robert  Warwick. 

TRIANGLE  FILM  CORPORATION 

KAY  BEE-INCE 

Apr.    1 — "The  Dark  Road,"  five  reels,  with  Dorothy  Dalton. 
Apr.    8 — "Sweetheart  of  the   Doomed,"   D.,  five   reels,  with  Louise 
Glaum. 

Apr.  15 — "Paddy  O'Hara,"  five  reels,  with  William  Desmond. 
Apr.  22 — "The  Desert  Man,"  five  reels,  with  William  S.  Hart. 
Apr.  29 — "The  Pinch  Hitter,"  five  reels,  with  Charles  Ray. 
May    6 — "The  Snarl,"  five  reels,  with  Bessie  Barriscale. 
May  13 — "Happiness,"  five  reels,  with  Enid  Bennett. 
May  20 — "Wild  Winship's  Widow,"  five  reels,  with  Dorothy  Dalton. 
May  27 — "The  Millionaire  Vagrant,"  five  reels,  with  Charles  Ray. 
May  27 — "Wolf  Lowry,"  five  reels,  with  W.  S.  Hart. 
June    3 — "Bawbs  o'  the  Blue  Ridge,"  five  reels,  with  Bessie  Barriscale. 
June  10 — "The  Girl  Glory,"  five  reels,  with  Enid  Bennett. 
June  10 — "Love  or  Justice?"  five  reels,  with  Louise  Glaum. 
June  17 — "Her  Excellency,  the   Governor,"   five   reels,  with  Wilfred 
Lucas. 

June  17 — "Paws  of  the  Bear,"  five  reels,  with  William  Desmond. 
June  24 — "Madcap  Madge,"  five  reels,  with  Olive  Thomas. 
June  24 — "The  Clodhopper,"  five  reels,  with  Charles  Ray. 
jujy    i — "The  Flame  of  the  Yukon,"  five  reels,  with  Dorothy  Dalton. 
July    i — "The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 
July    s — "A  Strange  Transgressor,"  five  reels,  with  Louise  Glaum. 
july    8 — "Time  Clock  and  Diamonds,"  five  reels,  with  William  Des- 
mond. 

July  15 — "A  Successful  Failure,"  five  reels,  with  Jack  Devereaux  and 
Winifred  Allen. 

July  15 — "The  Mother  Instinct,"  five  reels,  with  Enid  Bennett. 

FINE  ARTS-GRIFFITH 
Mar.  25 — "A  Woman's  Awakening,"  five  reels,  with  Seena  Owen. 
Apr.    8 — "Her  Official  Fathers,"  C.-D.,  five  reels,  with  Dorothy  Gish. 
Apr.  15 — "An   Old-Fashioned  Young  Man,"   five  reels,  with  Robert 
Harron. 

Apr.  22 — "Cheerful  Givers,"  five  reels,  with  Bessie  Love. 
Apr.  29 — "Hands  Up,"  five  reels,  with  Wilfred  Lucas. 
May    6 — "Might  and  the  Man,"  five  reels,  with   Elmo  Lincoln  and 
Carmel  Mvers. 

May  13 — "The  Man  Who  Made  Good,"  five  reels,  with  Winifred  Allen 

and  Jack  Devereaux. 
May   20 — "Souls  Triumphant,"   five   reels,  with  Wilfred   Lucas  and 

Lillian  Gish. 

May  27 — "Madam  Bo-Peep,"  five  reels,  with  Seena  Owen. 

June  4 — "American — That's  All,"  five  reels   with  Jack  Devereaux. 

TRIANGLE  KOMEDIES 

May    6 — "A  Dishonest  Burglar,"  one  reel. 
May    6 — "His  Criminal  Career,"  one  reel. 
May  13 — "A  Laundry  Cleanup,"  one  reel. 
May  13 — "His  One-Night  Stand,"  one  reel. 
May  20 — "The  Camera  Cure,"  one  reel. 
May  20 — "Twin  Troubles,"  one  reel. 


May  27 — "His  Social  Rise,"  one  reel. 
May  27 — "Love  and  Fish,"  one  reel. 
June    3 — "The  Girl  and  the  Ring,"  one  reel. 
June    3 — "Perils  of  the  Bakery,"  one  reel. 
June  10 — "Wheels  and  Woe,"  one  reel. 
June  10 — "His  Marriage  Failure,"  one  reel. 
June  17 — "Their  Weak  Moments,"  one  reel. 
June  17 — "His  Speedy  Finish,"  one  reel. 
June  24 — "His  Bitter  Fate,"  one  reel. 
June  24 — "Dad's  Downfall,"  one  reel. 
July    1 — "A  Janitor's  Vengeance,"  one  reel. 
July    1 — "Aired  in  Court,"  one  reel. 
July    8 — "His  Thankless  Job,"  one  reel. 
July  15 — "His  Sudden  Rival,"  one  reel. 
July  15 — "The  House  of  Scandal."  one  reel. 

MACK  SENNETT-KEYSTONE  COMEDIES 
Apr.  29 — "The  Maiden's  Trust,"  two  reels. 
May    6 — "His  Naughty  Thought." 
May  13 — "Her  Torpedoed  Love." 
May  20 — "A  Royal  Rogue." 
May  27 — "Oriental  Love,"  two  reels. 
June    3 — "Cactus  Nell,"  two  reels. 
June  10 — "The  Betrayal  of  Maggie,"  two  reels. 
June  17 — "Skidding  Hearts,"  two  reels. 
June  24 — "The  Dog  Catcher,"  two  reels. 
July    1 — "Whose  Baby?"  two  reels. 

BIG  V  COMEDIES 

Apr.    2 — "Dubs  and  Drygoods." 
Apr.    9 — "Flatheads  and  Flivvers." 
Apr.  16 — "Bombs  and  Blunders." 
Apr.  23 — "Rogues  and  Recklessness." 
Apr.  30 — "Jeers  and  Jailbirds." 
May    7 — "Chinks  and  Chases." 
May  14 — Heavy  Hugs  and  Hula  Hula. 
May  21 — "Gall  and  Gasoline." 

GREATER  VITAGRAPH-V-L-S-E 

Mar.  19 — "Aladdin  from  Broadway,"  five  reels,  with  Edith  Storey  and 
Antonio  Moreno. 

Mar.  26 — "The  More  Excellent  Way,"  five  reels,  with  Anita  Stewart. 
Apr.    2 — "Babette,"  five  reels,  with  Peggy  Hyland  and  Marc  Mac- 
Dermott. 

Apr.    9 — "Apartment  29,"  five  reels,  with  Earle  Williams. 

Apr.    9 — "Captain  Alvarez,"  five  reels,  with  Edith  Storey. 

Apr.  16 — "Her  Secret,"  five  reels,  with  Alice  Joyce. 

Apr.  23 — "Sally  in  a  Hurry,"  five  reels,  with  Lillian  Walker. 

Apr.  30 — "The  Hawk,"  five  reels,  with  Earle  Williams. 

May  7 — "The  Capt.  of  the  Grey  Horse  Troop,"  five  reels,  with  An- 
tonio Moreno  and  Edith  Storey. 

May  14 — "The  Sixteenth  Wife?"  five  reels,  with  Peggy  Hyland  and 
Marc  MacDermott. 

May  21 — "Clover's  Rebellion,"  five  reels,  with  Anita  Stewart. 

May  28 — "The  Soul  Master,"  five  reels,  with  Earle  Williams. 

June    4— "The  Magnificent  Meddler,"  five  reels,  with  Antonio  Moreno. 

June  11 — "The  Question,"  five  reels,  with  Alice  Joyce  and  Harry 
Morey. 

June  18 — "The  Maelstrom,"  five  reels,  with  Earle  Williams  and  Dor- 
othy Kelly. 

June  25 — "A  Son  of  the  Hills,"  five  reels,  with  Belle  Bruce  and 
Antonio  Morena. 

July    2 — "The  Message  of  the  Mouse."  five  reels,  with  Anita  Stewart. 
July    9 — "Mary  Jane's  Pa,"   five  reels,  with   Marc   MacDermott  and 
Mildred  Manning. 

July  16 — "Richard  the  Brazen,"  five  reels,  with  Alice  Joyce  and  Harry 
Morey. 

WORLD  FILM  CORPORATION  PROGRAM 

Mar.    5 — "The  Web  of  Desire,"  five  reels,  with  Ethel  Clayton. 
Mar.  12 — "Fascinating  Olga,"  five  reels,  with  Alice  Brady. 
Mar.  19 — "The  Social  Leper,"  five  reels,  with  Carlyle  Blackwell. 
Mar.  26 — "The  Family  Honor,"  five  reels,  with  Robert  Warwick  and 
June  Elvidge. 

Apr.    2 — "Man's  Woman,"  five  reels,  with  Ethel  Clayton  and  Roch- 

cliffe  Fellowes. 

Apr.    9 — "The  Family  Honor,"  five  reels,  with  Robert  Warwick. 
Apr.  16 — "Forget-Me-Not,"  five  reels,  with  Kitty  Gordon. 
Apr.  23 — "Darkest  Russia,"  five  reels,  with  Alice  Brady. 
Apr.  30 — "The  Page  Mystery,"  five  reels,  with  Carlyle  Blackwell  and 
June  Elvidge. 

May    7 — "Mothers  of  France,"  five  reels,  with  Sarah  Bernhardt. 
May  14 — "Moral    Courage,"    five    reels,    with    Muriel    Ostriche  and 
Arthur  Ashley. 

May  21 — "Yankee  Pluck,"  five  reels,  with  Ethel  Clayton  and  Mon- 
tagu Love. 

May  28 — "Maternity,"  five  reels,  with  Alice  Brady. 
June  4 — "The  Crimson  Dove,"  five  reels,  with  Carlyle  Blackwell  and 
June  Elvidge. 

June  11 — "The  False  Friend,"  five  reels,  with  Gail  Kane  and  Robert 
Warwick. 

June  18 — "The  Stolen  Paradise,"  five  reels,  with  Ethel  Clayton. 
June  25 — "The  Divorce  Game,"  five  reels,  with  Alice  Brady. 
July    2 — "The  Price  of  Pride,"  five  reels,  with  Carlyle  Blackwell  and 
June  Elvidge. 

July    9 — "The  Brand  of  Satan,"  five  reels,  with  Montagu  Love,  Gerda 

Holmes  and  Evelyn  Greeley.  ' 
July  16 — "The  Beloved  Adventuress,"  five  reels,  with  Kitty  Gordon. 

SERIALS 

Vitagraph,  "The  Secret  Kingdom. 
Signal.  "The  Railroad  Raiders." 

i  —7  i 

MISCELLANEOUS  j 


A.  KAY  COMPANY 

"Golden  Spoon  Mary,"  C,  1000. 


EXHIBITORS  HERALD 


41 


AMERICAN  STANDARD 
Apr.  8 — Diana,  "The  Golden  Rosary,"  D-,  five  reels. 
Apr.  21 — Sunshine,  "A  Forceful  Romance,"  C,  one  reel. 
May    5 — Sunshine,  "Jones'  Jonah  Day,"  C,  one  reel. 
May    6 — Zenith,  "The  Human  Fly,"  Ed.,  split  reel. 
May    7 — "When  Justice  Errs,"  five  reels. 

Kay  14 — Fleitzer,  "The  Daughter  of  Darkness,"  No.  1,  two  reels. 
May  19 — Sunshine,  "Ghosts,"  C.,  one  reel. 

May  28 — Fleitzer,  "The  Daughter  of  Darkness,"  No.  2,  two  reels. 

ARGOSY  FILMS,  INC. 
"Where  D'ye  Get  That  Stuff?"  five  reels. 
"The  Celebrated  Stielow  Case,"  five  reels. 
"AbsiHthe,"  five  reels,  with  King  Baggott. 

ARIZONA  FILM  CORPORATION 
"Should  She  Obey?"  six  reels,  with  Billie  West. 

ARROW  FILM  CORPORATION 
"The  Deemster,"  nine  reels,  with  Derwent  Hall  Caine. 

GEORGE  BACKER  FILM  CORPORATION 
"The  Sin  Woman,"  with  Irene  Fenwick,  Reine  Davies  and  C.  Bruce. 

REX   BEACH  PICTURES  CORPORATION 
"The  Barrier,"  ten  reels. 

BERNSTEIN  PRODUCTIONS 
'"Who  Knows,"  five  reels. 

BIOGRAPH  COMPANY 
"Her  Condoned  Sin,"  six  reels. 

BLUEBIRD 

"Eagle's  Wings,"  five  reels,  war  drama. 

"Even  as  You  and  I,"  five  reels,  with  Lois  Weber. 

CARDINAL   FILM  CORPORATION 
i"Joan  the  Woman,"  eleven  reels,  with  Geraldine  Farrar. 

CINES  CORPORATION  OF  AMERICA 
"The  Fated  Hour,"  six  reels. 

CHRISTIE  FILM  COMPANY 
May  21— "The  Milky  Way,"  one  reel. 
May  28 — "His  Last  Pill,"  one  reel. 
June  4 — "Those  Wedding  Bells,"  one  reel. 
Jane  11 — "A  Lucky  Slip,"  one  reel. 
June  IS — "A  Bold,  Bad  Knight,"  one  reel. 
June  25 — "Almost  a  Scandal,"  one  reel. 

CLARIDGE  FILMS,  INCORPORATED 
"The  Birth  of  Character,"  five  reels. 
"The  Heart  of  New  York,"  five  reels. 

CLUNE  PRODUCTIONS 

"Ramona,"  ten  reels. 

"The  Eyes  of  the  World,"  ten  reels. 

CORONA  CINEMA  COMPANY 
"The  Curse  of  Eve,"  seven  reels,  with  Enid  Markey. 

COSMOFOTOFILM  COMPANY 
"The  Black  Spot,"  four  reels. 
"Incomparable  Mistress  Bellairs,"  four  reels. 
"Liberty  Hall,"  four  reels, 
i  "His  Vindication,"  five  reels. 
"Victoria  Cross,"  four  reels. 
"The  Manx-Man,"  eight  reels. 

CREATIVE  FILM  CORPORATION 
"The  Girl  Who  Didn't  Think,"  six  reels. 

DIXIE  FILM  COMPANY 
"Tempest  and  Sunshine,"  five  reels. 
"Just  a  Song  at  Twilight,"  five  reels. 

EBONY  FILM  CORPORATION  COMEDIES 
"Dat  Blackhand  Waitah  Man,"  one  reel. 
"Shine  Johnson  and  the  Rabbit's  Foot,"  one  reel. 

E.  I.  S.  MOTION  PICTURE  CORPORATION 
|  "Trooper  44,"  five  reels,  with  George  Soule  Spencer  and  June  Da>e 
E.  &  R.  JUNGLE  FILMS  COMEDIES 
"Discovered,"  one  reel. 
"Napoleon's  Night  Out,"  one  reel. 
"When  Jones  Went  Wrong,"  one  reel. 
"Circus  Brides,"  one  reel. 
"Fowl  Play,"  one  reel. 
"Jungle  Rats,"  one  reel. 

"When  the  Clock  Went  Cuckoo,"  one  reel. 

ENLIGHTENMENT  PHOTOPLAY  CORPORATION 
:;  "Enlighten  Thy  Daughter,"  seven  reels. 

ESKAY  HARRIS  FEATURE  FILM  COMPANY 
"Alice  in  Wonderland,"  six  reels. 

EUGENIC  FILM  COMPANY 

.    "BIRTH,"  six  reels. 

EUROPEAN  FILM  COMPANY 
"Fighting  for  Verdun,"  five  reels. 

EXCLUSIVE  FEATURE  FILM  CORPORATION 
"Where  Is  My  Father?"  seven  reels. 

FAIRMOUNT  FILM  CORPORATION 
"Hate,"  seven  reels. 

J.  W.  FARNHAM 
"The  Awakening  of  Bess  Norton,"  five  reels. 
"Race  Suicide,"  six  reels. 

FIRST  NATIONAL  EXHIBITORS'   CIRCUIT,  INC. 
"On  Trial,"  nine  reels,  with  Sydney  Ainsworth. 

FLORA  FINCH  FILM  CORPORATION 
"War  Brides,"  C,  two  reels,  with  Flora  Finch. 

FRIEDER  FILM  CORPORATION 
"A  Bit  of  Heaven,"  five  reels,  with  Mary  Louise. 

FRIEDMAN  ENTERPRISES 
3    "A  Mormon  Maid,"  five  reels. 

FROHMAN  AMUSEMENT  CORPORATION 
"God's  Man,"  nine  reels,  with  H.  B.  Warner. 


GOLD  MEDAL  PHOTOPLAYS 
"The  Web  of  Life,"  five  reels,  with  James  Cruz. 

GRAND  FEATURE  FILM  COMPANY 
"Rex  Beach  on  the  Spanish  Main,"  five  reels. 
"Rex  Beach  in  Pirate  Haunts,"  five  reels. 
"Rex  Beach  in  Footsteps  of  Capt.  Kidd,"  five  reels. 

GRAPHIC  FILM  COMPANY 
"The  Woman  and  the  Beast,"  five  reels. 

D.  W.  GRIFFITH 
"The  Birth  of  a  Nation,"  nine  reels,  with  H.  B.  Walthal. 
"Intolerance,"  nine  reels,  with  Mae  Marsh. 

HANOVER  FILM  COMPANY 

"Maciste,"  six  reels. 

"How  Uncle  Sam  Prepares,"  four  reels. 

HARPER  FILM  CORPORATION 
"Civilization,"  ten  reels. 

HAWK  FILM  CORPORATION 
"Monster  of  Fate,"  five  reels. 

EDUCATIONAL  FILM  COMPANY 
"The  Valley  of  the  Hoh,"  one  reel. 
"The  Sheep  of  Chelan."  one  reel. 
"High,  Low  and  the  Game,"  one  reel 
"The  Mysteries  of  Crystallization,"  one  reel. 
"The  Living  Book  of  Nature,"  one  reel. 
"Seren  of  Index,"  one  reel. 
"The  Orang  Outang,"  one  reel. 

EFFANGE  FILM  COMPANY 
"The  Marriage  Bond,"  five  reels,  with  Nat  Goodwin. 

FRANK  HALL  PRODUCTIONS 
"The  Bar  Sinister,"  nine  reels. 

"Her  Fighting  Chance,"  five  parts,  with  Jane  Grey. 

HILLER  AND  WILK 
"The  Battle  of  Gettysburg." 

HOWL  COMEDIES 

"Balloonatics." 
"Automaniacs." 

"Neptune's  Naughty  Daughter." 

IVAN  FILM  PRODUCTIONS 
"Two  Men  and  a  Woman,"  with  James  Morrison,  five  reels. 
"One  Law  for  Both,"  twelve  reels,  with  Leah  Baird. 

JUVENILE  FILM  COMPANY 
"The  World  War  in  Kidland,"  one  reel. 
"A  Chip  Off  the  Old  Block,"  one  reel. 
"Chip's  Elopement,"  one  reel. 
"Chip's  Backyard  Barnstormers,"  two  reels. 
"Chip's  Rival/'  one  reel. 
"For  Sale — A  Daddy,"  one  reel. 
"Chip's  Carma,"  two  reels. 
"Chip's  Movie  Company,"  one  reel. 

KEEN  CARTOON  CORPORATION  COMEDY  CARTOONS 
"Mose  Is  Cured,"  half  reel. 
"The  Old  Forty-Niner,"  half  reel. 

Jeb  Jenkins,  the  Village  Genius,"  half  reel. 

Jerry  McDub  Loses  His  Job,"  half  reel. 

"Henry  W.  Zippy  Buys  a  Pet  Dog,"  half  reel. 
"Zoo-Illogical  Studies,"  half  reel. 
"A  Dangerous  Girl,"  half  reel. 
"Dr.  Zippy  Opens  a  Sanitorium,"  half  reel. 
"The  Fighting  Blcod  of  Jerry  McDub."  half  reel. 

KLOTZ  AND  STREIMER,  INC. 
"Whither  Thou  Goest,"   five   reels,   with  Orrin  Johnson  and  Rhea 
Mitchell. 

KULEE  FEATURES 
"Germany  on  the  Firing  Line,"  five  reels. 
"France  on  the  Firing  Line,"  six  reels. 
"The  Unborn,"  five  reels. 

LEA-BEL  COMPANY 
"Modern  Mother  Goose,"  five  reels. 
"Snow  White,"  four  reels. 
"Jimmie  Gets  the  Pennant,"  Mo-Toy  comedy. 
"Out  in  the  Rain,"  Mo-Toy  comedy. 

THE  LINCOLN  CYCLE 
"The  Spirit  Man,"  two  reels. 
"The  Physical  Man,"  two  reels. 
"The  Lincoln  Man,"  two  reels. 
"Old  Abe,"  two  reels. 
"At  the  Slave  Auction,"  two  reels. 
"The  President's  Answer,"  two  reels. 

C.  POST  MASON  ENTERPRISES 
"The  Wonder  City  of  the  World." 

MASTER  DRAMA  FEATURES,  INC. 
"Who's  Your  Neighbor?"  seven  reels,  with  Christine  Mayo. 

MILO  COMEDIES 
"Great  Danbury  Fair,"  one  reel. 
"A  Knot  That  Is  Not,"  one  reel. 
"Never  Again,"  one  reel. 
"The  Devil  In  Again,"  one  reel. 
"Gooseburg  Elopement,"  one  reel. 

MONITOR  FILM  COMPANY  COMEDIES 
"The  House  of  a  Thousand  Spooks,"  one  reel. 
"Those  False  Teeth,"  one  reel. 
"Robinson  Crusoe,"  one  reel. 
"How  Levi  Fooled  the  Folks,"  one  reel. 
"Dear  Old  Dad,"  one  reel. 
"The  Ghost  of  Mooredown  Manor,"  one  reel. 

MORAL    UPLIFT    SOCIETY    OF  AMERICA 
"It  May  Be  Your  Daughter,"  five  reels. 

B.  S.  MOSS 
"The  Power  of  Evil,"  five  reels. 
"The    Girl  Who  Doesn't  Know,"  five  reels. 


42 


EXHIBITORS  HERALD 


PARAGON  FILM  COMPANY 

"The  Whip,"  eight  reels. 

PATRIOT  FILM  CORPORATION 
"How  Britain  Prepared,"  eight  reels. 

PIONEER  FEATURE  FILM  CORPORATION 
"The  Soul  of  a  Child,"  five  reels. 

PRIVATE  FEATURE  FILMS 
"Ignorance,"  six  reels. 

RAY  COMEDIES 

"Casey's  Servants,"  two  reels. 
"Casey  the  White  Wing,"  two  reels. 

SHERIOTT  PICTURES  CORPORATION 
"The  Black  Stork,"  five  reels. 

SHERMAN  ELLIOTT.  INC. 
"The  Crisis,"  seven  reels.  * 

SIGNET   FILM  CORPORATION 
"The  Masque  of  Life,"  seven  reels. 

FRED  H.  SOLOMON 
"The  Downfall  of  a  Mayor,"  eight  reels,  with  Charles  E.  Sebastian. 

SUNBEAM  MOTION  PICTURE  CORPORATION 
"Somewhere  in  Georgia  with  Ty  Cobb,"  six  reels. 

SUNSHINE  FILM  PRODUCING  COMPANY 
"What  the  World  Should  Know,"  five  reels. 

SUNSHINE  FILM  CORPORATION 
"S  O  S,"  six  reels,  with  Richard  Travers  and  William  Buckley. 

SUPERIOR  FILM  COMPANY 
"The  Faucet,"  five  reels. 
"The  Cowpuncher,"  six  reels. 

TODAY   FEATURE   FILM  CORPORATION 
"Today,"  with  Florence  Reed. 

TRIUMPH   FILM  COMPANY 
"The  Libertine,"  six  reels. 


ULTRA  PICTURES  CORPORATION 
"The  Woman  Who  Dared,"  seven  reels,  with  Beatriz  Michelena. 

UNIVERSAL 

"Idle  Wives,"  five  reels. 

"Where  Are  My  Children?"  five  reels. 

"Twenty  Thousand  Leagues  Under  the  Sea,"  ten  reels. 

"People  vs.  John  Doe,"  five  reels. 

"Robinson  Crusoe,"  four  reels. 

"Hell  Morgan's  Girl,"  five  reels. 

VARIETY  FILMS  CORPORATION 
"My  Country  First,"  six  reels. 
"The  Pursuing  Vengeance,"  five  reels. 

"The  Price  of  Her  Soul,"  six  reels,  with  Gladys  Brockwell. 

WARNER  BROTHERS 
"Are  Passions  Inherited?"  five  reels. 

EDWARD  WARREN  PRODUCTIONS 
"The  Warfare  of  the  Flesh,"  with  Sheldon  Lewis  and  Charlotte  Ives. 

WHARTON  BROTHERS,  INC. 
"The  Great  White  Trail."  with  Doris  Kenyon. 

ELLA  WHEELER  WILCOX  FILMS 
"Meg's  Curse,"  two  reels. 
"Lais  When  Young,"  two  reels. 
"A  Married  Coquette,"  two  reels. 
"Angel  or  Demon,"  two  reels. 
"Lord  Speak  Again,"  two  reels 
"Divorced,"  two  reels. 

WARRENTON  PHOTOPLAYS  FILM  DISTRIBUTING  CO. 

"The  Bird's  Christmas  Carol,"  five  reels. 

WILLIAMSON  BROTHERS 

"The  Submarine  Eye." 


GENERAL 

ESSANAY 

May  26^-Sundaying  at  Fairview,  C.-D.  2,000 
June    3 — The  Quarantined  Bridegroom, 

C.-D  _  2,000 

KALEM 

The  Trapping  of  Two-Bit  Tuttle,  D   2,000 

The  Vanished  Line  Rider,  D   2,000 

The  Man  Hunt  at  San  Remo,  D   2,000 

Bandits  Beware,  C   1,000 

SELIG 

May  39— The  Framed  Miniature,  D   1,000 

May  21 — The     Return     of  Soapweed 

Scotty,  D   2,000 

Romance  and  Roses,  C   1,000 

Baseball  at  Mudville,  C  _   1,000 

VITAGRAPH 

The  Cop  and  the  Anthem,  C.-D   2,000 

Vanity  and  Some  Sables,  C.-D   2,000 

MUTUAL 

CUB 

May  24 — Jerry  Joins  the  Army,  C   1,000 

May  31 — jerry's  Masterstroke,  C   1,000 

June    7 — There  and  Back,  C   1,000 

June  14 — Jerry's  Getaway,  C  _.  1,000 

GAUMONT 

June    7— Reel  Life,  Top   1,000 

June  12 — Mutual     Tours     Around  the 

World,  Tr   1,000 

June  14— Reel  Life,  Top.  .    1,000 

LA  SALLE  COMEDIES 

Mav  21 — Chubbv  Inherits  a  Harem,  C...  2,000 

June    4— The  Flight  That  Failed,  C   2,000 

June  12— His  Cannibal  Wife,  C   1,000 

LONE  STAR 
Apr.  16— The  Cure,  C     2.000 

MARDEN  COMEDIES 

Apr.  30 — Gladvs'  Day  Dream   2,000 

May  14— When  Betty  Bets.  C   2,000 

May  28 — Patsy's  Partner,  C   1,000 

MONMOUTH 

Ha>.  25 — Two  Crooks  and  a  Knave,  No. 

10  "Jimrnie  Dale  »  000 


June    1 — A    Rogue's    Defeat,    No.  11, 

"Jimmie  Dale,"  D   2,000 

June    8 — Good  for  Evil,  No.  12  "Jimmie 

Dale,"  D.    2,000 

June  15— The  Man  Higher  Up,  No.  13 

"Jimmie  Dale,"  D   2,000 

MUTUAL 

May  23— Mutual   Weekly,  No.   125   1,000 

May  30— Mutual  Weekly,  No.  126   1,000 

June    6 — Mutual  Weekly,  No.  127   1,000 

June  13— Mutual  Weekly,  No.  128   1,000 

STRAND 

May  9 — The  Great  AmericaD  Game,  C.  1,000 

Mav  16— Miss  Trixie  of  the  Follies,  C...  1,000 

May  23— Two  of  a  Kind,  C.._   1,000 

May  30— Bluffing   Father,   C  _  1,000 

SIGNAL 

May  28— A  Knotted  Cord,  No.  8  "The 

Railroad  Raiders"    2,000 

June  4 — A  Leap  for  Life.  No.  9  "The 

Railroad  Raiders"    2,000 

June  11 — A  Watery  Grave,  No.  10  "The 

Railroad  Raiders"    2,000 

VOGUE 

May  12— A  Vanquished  Flirt,  C   2,000 

May  19— Caught  In  the  End,  C   2,000 

May  26 — Flirting  with  Danger,  C   2,000 

UNIVERSAL 
BIG  U 

May  27— The  Smashing  Stroke,  D   2,000 

May  31— Defiance,  D   1,000 

June  24— The  Two-Gun  Parson,  C   1,000 

BISON 

June    9— The  Scrapper,  D   2,000 

June  14 — The  Honor  of  Men,  D   2,000 

GOLD  SEAL 

May  22 — A  44-Caliber  Mystery,  D   3,000 

May  29— The  Stolen  Actress,  D   3,000 

Tune    5— The  Almost  Good  Man,  D   3,000 

June  19— The  Brand  of  Hate,  D   3,000 

IMP 

May  10— The  Flames  of  Treachery,  D   1,000 

May  11— The  Girl  in  the  Garret,  D   2,000 

May  17 — The  Puzzle  Woman,  D   1,000 

May  20 — The  Case  of  Doctor  Standing, 

D   2.000 

June    7 — Doomed,    D  1,000 

June  10— The  Hunted  W»«    n    1,000 


JOKER 

May  26— The  Boss  of  the  Family,  C   1,000 

June    2 — Uneasy  Money,  C   1,000 

June    9— Simple  Sapho,  C   1,000 

June  23 — A  Burglar's  Bride,  C    1,000 

LAEMMLE 

May  26— Light  of  Love,  D   1,000 

June    9— The  Missing  Wallet,  D...._   1,000 

June  20 — Bartered  Youth,  D   1,000 

L-KO 

May  23— Beach  Nuts,  C  -   1,000 

May  30— Roped  Into  Scandal,  C   2,000 

June    6 — Dry   Goods  and   Damp  Deeds, 

C  -  „   2,000 

June  20— Where  Is  My  Che-ild,  C   2,000 

NESTOR 

May  14— To  Oblige  a  Vampire,  C   1,000 

May  21— Moving  Day,  C   1,000 

May  28— Tell  Morgan's  Girl,  C   1.000 

June  4 — Burglar  bv  Request,  C   1,000 

June  IS— Jilted  in  Jail,  C   1,000  1 

POWERS 

May  13 — Such  Is  Life  in  South  Algeria, 

Tr   1,000 

May  27 — Navigation  in  China,  Ed  Split  reel 

June    3 — Perils  of  the  Yangtze,  Ed  Split  reel 

June  10 — Superstitious  China   Split  reel 

June  24 — China's  Wonderland  Split  reel 

REX 

May  17— The  Gift  of  the  Fairies,  C.-D...  1,000 

May  24— Unmasked,  D  „   1,000 

Tune    3— The  Purple  Scar,  D   2,000 

Tune  10— Tacky  Sue's  Romance,  D   2,000. 

June  21— Helen  Grayson's  Strategy,  D.  2,000 

VICTOR 

May  11— Signs  of  Trouble,  C   1,000 

May  15— Fat  and  Foolish,  C   1,000 

May  17— Breaking  the  Family  Strike,  C.  1,000 

May  22— Who  Said  Chicken?  C   1,000 

May  24 — Mary  Ann  In  Society,  C   1,000 

May  29— The  Gunman's  Gospel,  D   1,000 

May  31 — An   Eight  Cylinder  Romance, 

C.-D   2,000 

Tune    1— By  Speshul  Delivery,  C.-D   1,000 

Tune    S— A  Box  of  Tricks,  C   1,000 

Tune  19— A  Pirate  Hold.  C   1,000. 

Tune  21— Puppy  Love,  C  _   1.000 

Tune  22 — She    Married    Her  Husband, 

C.-D.  _   2,000.' 


EXHIBITORS  HERALD 


43 


NEWS  OF  EXHIBITORS  AND  EXCHANGES 





Philadelphia — The  Palace  Theater,  which  was  destroyed 
by  fire  last  April,  is  being  rebuilt. 


Mahanoy  City,  Pa. — Isaac  Refowich  has  organized  a 
company  and  will  build  a  theater  here.  The  concern  is 
to  be  known  as  the  Refowich  Theater  Company  and  has 
a  capital  of  $10,000. 


Minneapolis,  Minn. — Fred  S.  Meyer,  western  district 
manager  of  the  General  Film  Company,  has  been  made 
sales  manager  of  the  Chicago  office  and  will  take  up  his 
duties  this  month.  Mr.  Meyer  came  to  Minneapolis  in 
1912  and  at  that  time  headed  three  exchanges..  He  was 
later  made  manager  of  the  Laemmle  exchange,  the  Kri- 
terion  and  of  the  General  Film  Company's  offices,  and 
was  also  president  of  the  Theatrical  Mechanics  Asso- 
ciation. 


Mingo,  Ohio — The  Palace  Theater  here  is  being  re- 
modeled. 


Churubusco,  Ind. — J.  S.  Thompson  has  purchased  the 
Palace  Theater  from  George  Underbill  of  Fort  Wayne. 


Nebraska  City,  Neb. — Frank  A.  Ewing,  of  Iowa,  has 
purchased  the  Empress  Theater  from  Edward  Blakeslee. 


O'Xeill.  Xeb. — Mr.  and  Mrs.  Alva  Plummer  have 
bought  the  motion  picture  theater  in  this  city  and  will 
open  it  after  improvements  are  made. 


Greene,  la. — John  Hale  of  Clarksville  has  purchased 
the  Crystal  Theater  from  Lloyd  Gates. 


White  Hall,  111. — John  B.  Morrow  has  sold  his  Royal 
Theater  to  Sid  Simpson. 


Dcs  Moines,  la. — At  a  recent  meeting  of  the  Iowa 
Motion  Picture  Exhibitors'  League,  called  to  reorganize 
the  league,  a  bitter  fight  was  waged  between  the  exhibitors 
and  exchangemen,  over  the  admission  of  exchangemen 
as  members.  X.  C.  Rice,  of  Algona,  represented  the 
exhibitors,  while  D.  B.  Lederman.  of  Des  Moines,  spoke 
for  the  exchangemen.  The  latter  won  out  and  the  name 
of  the  association  was  changed  to  the  Iowa  Motion 
Picture  Industry  League.  Several  of  the  defeated  mem- 
bers withdrew  their  names  and  left  the  session. 


Shelby,  Mont. — Ground  has  been  broken  for  the  erec- 
tion of  a  motion  picture  theater  here,  to  be  known  as  the 
Liberty.    Williamson  &  McClory  are  the  owners 


Paxton,  111. — E.  E.  Alger  has  purchased  the  Crystal 
Theater  from  Mr.  and  Mrs.  Cyphers  and  Dave  Undell. 


Findlay,  Ohio — Floyd  Bergschicker  and  H.  B.  Solo- 
mon will  open  a  motion  picture  theater  here  next  month. 


Clanon,  Mich. — George  Smith  has  taken  possession  of 
the  Lyric  Theater,  having  purchased  it  from  Dana  Bar- 
tholomew. 


Grand  Rapids,  Mich. — Wirt  S.  McLaren,  manager  of 
he  Majestic-Colonial  Theater  at  Jackson,  was  elected 
rst  vice  president  of  the  M.  P.  E.  L.  of  Michigan  at  the 
inth  annual  convention  held  here.  Stephen  S.  Springett, 
lanager  of  the  Family  Theater,  and  Mr.  McLaren  were 
amed  as  delegates  to  the  national  convention  in  Chi- 
ago,  July  14  to  22. 


Wabash,  Minn. — J.  H.  Ross  has  purchased  the  Lyric 
heater  in  this  city  and  will  make  extensive  improve- 
lents. 


PHOTOGRAPHY  OF  "WOMAN  IN  WHITE," 
STARRING  FLORENCE  LA  BADIE,  IS 

LAUDED  BY  EDWIN  THANHOUSER 


"Our  six-reel  film,  'The  Woman  in  White,'  is  a  good 
story,  well  acted,"  says  Edwin  Thanhouser.  ''But  it  also 
shines  in  another  department — photography.  I  have  been 
making  motion  pictures  for  eight  years,  but  I  never  have 
seen  a  Thanhouser  production  that  surpassed  the  present 
one  in  steady  photographic  effectiveness.  At  times  this 
effectiveness  reaches  the  startling  plane,  and  I  must  pub- 
licly commend  Director  Warde  and  Cameraman  Zollinger 
on  what  they  have  attained  in  this  direction." 

Florence  La  Badie  is  the  star  of  "The  Woman  in 
White,"  which  has  been  adapted  by  Lloyd  Lonergan  from 
the  book  by  Wilkie  Collins.  In  Miss  La  Badie's  support 
are  Richard  R.  Xeill,  Arthur  Bower,  J.  H.  Gilmour.  Ger- 
trude Dallas,  Wayne  Arey  and  Claude  Cooper. 


"THAT'S  WHAT  THEY  ALL  SAY" 

Talk  is  cheap — Results  are  what  count.     What  are  you  buying?    See  me  for 
lobby  display — interior  decorations — frames. 

Mailers  Building  HAMBURG  Chicago,  111. 


44 


EXHIBITORS  HERALD 


UNIQUE  POSTER  ON 

CHARLIE  CHAPLIN  IS 

ISSUED  BY  MUTUAL 

The  Mutual  Film  Corporation  is 
distributing  a  three-sheet  poster  for 
the  latest  Mutual-Chaplin  special  that 
is  unique,  inasmuch  as  it  shows  the 
comedian  in  an  unusual  position  hang- 
ing over  the  side  of  a  ship,  fishing. 


"THE  LITTLE  AMERICAN,"  WITH  MARY  PICKFORD, 

JUST  COMPLETED;  WILL  BE  PUBLISHED  JULY  2 


MUTUAL    CHAPLIN  SPECIALS 


CHARLIE  CHAPLIN 
THE  IMRANT 

MUTUAL   CHAPLIN  SPECIALS 

6.»:  ST*"  t 


PHOTOGRAPH  OF  THREE-SHEET  POST- 
ER BEING  USED  FOR.  "THE 
IMMIGRANT" 

The  poster  is  taken  from  the  first 
scenes  of  the  new  Chaplin  picture, 
"The  Immigrant,"  said  to  be  one  of 
the  funniest  productions  the  comedian 
has  so  far  produced. 


MONTANA  TOWN,  SIXTY 
MILES  FROM  RAILROAD, 
HAS  TWO  FILM  HOUSES 

Opheim,  Montana,  is  located 
sixty  miles  from  a  railroad,  yet 
it  boasts  of  two  motion  picture 
theaters,  cement  sidewalks  and 
electric  lights.  Such  is  the 
progress  of  Opheim.  And  to 
accommodate  the  increased 
business,  the  Globe  Theater 
was  recently  sold  to  persons 
who  are  going  to  enlarge  it, 
while  the  Arcade  Theater  will 
be  replaced  by  an  entirely  new 
building. 


Story  Has  Patriotic  Touch  and  Deals  with  Yankee  Girl's  Dangers 
in  War  Zone;  Cecil  B.   De  Mille 
Directed  Production 


Mary  Pickford  has  just  completed 
at  the  Lasky  studios  in  Hollywood, 
Cal.,  her  newest  dramatic  production, 
entitled  "The  Little  American,"  which 
will  be  published  by  Artcraft  July  2. 

The  story  has  a  patriotic  touch  and 
deals  with  war.  Captain  I.  H.  Beith, 
author  of  "The  First  100,000,"  and  a 
British  army  officer,  was  among  those 
who  proved  invaluable  to  Director 
Cecil  B.  De  Mille,  who  handled  the 
production. 

As  Angela  Moore,  the  little  Amer- 
ican girl  who  braves  the  dangers  of 
the  war  zone,  Mary  Pickford  appears 
in  a  part  that  demands  much  fine  act- 


ing, it  is  said.    Among  the  spectacular' 
scenes  in  which  she  appears  arc  those 
depicting  the  sinking  of  the  "Veri-I 
tania"  in  mid-ocean. 

Although  the  story  deals  with  the) 
war,  it  is  not  of  the  same  type  as  the 
ordinary  war  drama,  as  it  deals  more 
with  the  intimate  than  with  the  gen-1 
cral.    The  picture  should  strike  a  rtm 
sponsive  chord,  as  it  will  be  in  time 
for  July  4  presentation.    In  keeping 
with  the  work  of  the  star  is  a  cast  in-1 
eluding  Hobart  Bosworth,  Jack  Holt, 
James  Neill,  Raymond  Hatton,  Guy 
Oliver,     Edythe     Chapman,  Lillian 
Leighton,  Walter  Long,  Dewitt  Jen- 
nings and  Little  Bert  Alexander. 


SUPERPICTURES  WITHDRAWS  FROM  TRIANGLE, 

SELLING  OUT  HOLDINGS  TO  S.  A.  LYNCH 


Superpictures,  Inc.,  has  withdrawn 
from  the  Triangle  Distributing  Cor- 
poration, having  sold  its  holdings  to 
S.  A.  Lynch. 

Superpictures,  Inc.  is  the  holding 
company  for  McClure  Pictures  and 
until  last  week  was  the  controlling 
factor  in  the  Triangle  Distributing 
Corporation.  It  will  sell  its  new 
features  through  two  channels.  Su- 
perpictures, Inc.,  also  will  produce  for 


the  state  rights  market  and  will  pub- 
lish through  Triangle. 

Such  confidence  has  Frederick  L. 
Collins,  president  of  the  Superpic- 
tures, Inc.,  in  the  Triangle  organiza- 
tion that  he  has  arranged  for  Tri- 
angle to  produce  six  features  to  be 
sold  on  the  state  rights  plan  and 
for  the  distribution  of  twelve  addi- 
tional pictures  a  year  through  the  Tri- 
angle Distributing  Corporation. 


EXHIBITORS  HERALD 


-5 


MAE  MURRAY.  KATHLYN  WILLIAMS 

AND  WALLACE  REID  ARE  STARS  IN 

TWO  PARAMOUNT  FEATURES  JULY  2 


"At  First  Sight,"  starring  Mae  Murray,  and  "Big 
Timber,"  starring  Kathlyn  Williams  and  Wallace  Reid. 
are  the  two  features  which  will  be  issued  by  Paramount 
for  the  week  or  July  2.  Besides  these  two  five-reel  pic- 
tures, Paramount  will  distribute  the  73rd  edition  of  the 
Paramount-Bray  Pictographs,  the  magazine-on-the-screeti: 
the  74th  of  the  weekly  trips  around  the  world,  personally 
conducted  by  Burton  Holmes,  in  which  he  takes  his  fel- 
low journeyers  to  see  "How  California  Harvests  Wheat,'" 
and  a  Klever  Komedy  entitled  '*Oh,  Pop,"  in  which  Victor 
Moore  is  starred. 

"At  First  Sight"  deals  with  the  adventures  of  pretty 
Justine  Gibbs,  played  by  Mae  Murray.  Justine  is  a  very 
i  attractive  and  highly  American  type  of  young  woman 
who  rebels  against  a  prearranged  marriage  and  follow? 
|  the  dictates  of  her  heart.  It  is  essentially  a  comedy,  and 
I  the  story  is  really  based  upon  the  efforts  of  the  young 
woman  to  win  the  heart  of  a  young  writer,  so  absorbed 
in  his  work  that  the  heroine  must  take  him  by  storm. 
A  great  deal  of  the  charm  of  the  story  lies  in  the  quaint 
and  humorous  scenes  between  the  absent-minded  young 
writer  and  the  impetuous  heroine. 

The  writer  is  at  work  upon  a  story  which  closely  fol- 
lows his  own  and  Justine's  adventures,  and  it  monopolizes 
his  time  and  attention  to  such  an  extent  that  Justine  sees 
that  the  only  way  she  can  successfully  win  his  heart, 
or  arouse  his  interest,  is  by  providing  material  that  will 
satisfactorily  finish  the  story — which  she  proceeds  to  do  in 
a  wholly  unexpected  and  original  manner  of  her  own. 
The  cast  supporting  Miss  Murray  includes  Sam  T.  Hardy 
as  Hartly  Poole,  Jules  Rancourt  as  Paul.  Julia  Bruns  as 
Nell,  W.  T.  Carlton  as  Mr.  Chaffin,  Nellie  Lindreth  as 
Mrs.  Chaffin,  William  Butler  as  sheriff  and  Edward 
Sturgis  as  deputy. 

•"Big  Timber,"  in  which  Kathlyn  Williams  and  Wallace 
Reid  are  starred,  is  an  adaptation  of  Bertrand  Sinclair's 
story  of  the  same  name  by  Gardner  Hunting.  There  art 
many  thrilling  scenes  in  the  film,  among  them  a  real 
forest  fire  in  the  Big  Timber  of  California. 

''Big  Timber"  is  the  story  of  Stella  Benton,  a  young 
society  girl  who  has  lost  her  beautiful  voice  through  the 
death  of  her  father,  and  who  goes  to  live  with  her  brother 
Charles  in  the  lumber  camp.  Charles  Benton  is  having 
a  struggle  to  make  both  ends  meet,  and  when  his  cook 
quits,  he  makes  his  sister  do  the  work  for  the  hundred 
men  in  the  lumber  camp.  Jack  Fyfe.  a  neighboring  lum- 
ber man,  me*ts  Stella  and  gradually  falls  in  love  with  her, 
but  the  love  is  not  reciprocated.  Seeing  that  she  is  being 
overworked.  Fyfe  offers  to  marry  her,  in  spite  of  the 
fact  that  she  does  not  love  him.  A  child  is  born  of  this 
loveless  marriage,  and  the  couple  are  reasonably  happy, 
nntil  Walter  Monahan,  a  wealthy  lumberman,  begins  to 
make  love  to  Stella.  She  gradually  becomes  tired  of  her 
husband,  and  when  the  child  dies,  decides  to .  leave  him. 
Her  voice  returns,  and  she  makes  a  substantial  success 
as  a  concert  singer.  Monahan,  who  has  professed  love 
for  her,  becomes  indifferent,  but  she  will  not  return  to 
Fyfe,  in  spite  of  his  pleadings. 

Monahan.  jealous  of  Fyfe's  success,  sets  fire  to  his 
holdings  and  is  caught  in  the  act.  Friends  telephone  this 
fact  to  Stella,  and  she  immediately  returns  to  the  lumber 
camp,  and  there,  at  their  home,  she  finds  Jack,  heart 
broken,  as  his  holdings  are  on  fire  and  there  is  nothing 


but  a  heavy  rain  which  could  save  them. 

She  comes  to  him  and  offers  to  use  her  own  money 
to  retrieve  his  lost  fortune,  and  as  she  goes  into  his  arms, 
the  heavy  downpour  of  rain  comes  and  they  are  safe.  In 
the  cast  supporting  Miss  Williams  and  Mr.  Reid  are  Joe 
King  as  Walter  Monahan,  Alfred  Paget  as  Charlie  Ben- 
ton and  Helen  Bray  as  Linda  Abbey. 


A  STRANGE  TRANSGRESSOR"  OFFERS 

LOUISE    GLAUM   IN    A   NEW  ROLE 


Louise  Glaum,  the  Ince-Triangle  vampire  player,  soon 
will  be  seen  in  a  part  distinctly  different  from  the  usual 
vampire  roles,  when  she  is  presented  by  Thomas  H.  Ince 
in  "A  Strange  Transgressor."  This  is  the  story  of  a  wom- 
an who  becomes  the  mistress  of  a  man  through  love — and 
love  alone.  Her  life,  with  the  exception  of  this  one  sin, 
is  without  blemish.  Then  comes  the  time  when  the  man 
tires  of  his  plaything.  He  tells  her  of  his  desire  to  marry 
a  good  woman,  who  will  exert  the  proper  influence  over 
his  son,  who  is  falling  into  evil  ways.  The  woman  begs 
him  to  marry  her,  but  he  insists  that  he  must  not  darken 
his  son's  future.  She  then  confesses  that  she,  too,  has  a 
son — a  little  boy  who  is  being  protected  amidst  the  clois- 
tered surroundings  of  a  religious  institution.  But  even 
this  has  no  effect.  From  here  the  play  presents  exciting 
situations. 

Miss  Glaum,  as  Lola  Montrose,  the  woman  who  loved 
and  sinned  for  love,  presents  a  strong  characterization. 

J.  Barney  Sherry,  who  plays  the  leading  masculine 
character,  offers  an  excellent  performance.  He  is  the 
typical  man  of  the  world,  living  his  own  life  regardless  of 
how  he  is  judged.  Others  in  the  supporting  cast  include 
Colin  Chase,  Dorcas  Matthews,  May  Giraci,  J.  Frank 
Burke  and  William  H.  Bray. 


M.  F.  TOBIAS  HAS  HAD  METEORIC 

RISE  FROM  A  BOOKKEEPER  TO  CHIEF 
OF  SUPERLATIVE  PICTURES  CORP. 


From  bookkeeper  to  president  in  twelve  years,  every 
step  achieved  by  his  own  effort,  is  the  achievement  of 
which  Maurice  F.  Tobias,  executive  head  of  Superlative 
Pictures  Corporation,  can  boast. 

Mr.  Tobias  entered  film  business  as  a  bookkeeper  for 
the  Greater  New  York  and  Empire  Film  Exchanges,  then 
on  Fourteenth  street,  in  1905.  He  was  one  of  William 
Fox's  first  associates  when  Fox  entered  the  film  business, 
and  while  with  him  originated  a  system  of  booking  that 
is  still  in  vogue.  This  system,  termed  by  Mr.  Tobias  the 
"lock  system,"  locked  a  complete  show  for  a  period  of 
consecutive  days,  thereby  eliminating  any  loss  of  time 
from  one  exhibitor  to  another  and  avoiding  any  mistakes 
in  the  course  of  shipments. 

Joining  Paramount,  Mr.  Tobias  traveled  through  New- 
York  State  selling  Paramount  pictures.  As  manager  of 
the  Mutual  New  York  Western  exchange  Mr.  Tobias 
proved  his  worth.  Taking  over  the  office  of  that  organiza- 
tion when  it  was  in  a  state  of  chaos,  he  promptly  righted 
matters,  and  after  four  years  he  resigned. 

At  the  present  time  Superlative  Pictures  Corporation, 
the  mother  organization  of  Irving  Cummings  Pictures, 
Inc.,  and  Lois  Meredith  Pictures,  Inc.,  feels  that  with 
Maurice  F.  Tobias  as  its  head  its  success  is  assured. 


NOW   IS  THE  TIME.      SEE  ME!! 

I  have  satisfied  a  number  of  the  foremost  exhibitors  of  the  country.    Get  in  touch  with  me — it  costs  nothing — 
will  save  yoa  money  to  figure  with  me  on  interior  decora*ion~  —lobby  display — frames. 

Mailers  Building  HAMBURG  Chicago,  111. 


46 


EXHIBITORS  HERALD 


BRITISH  COLUMBIA 
FILM  MEN  PLAN  A 

STRONG  ORGANIZATION 

Vancouver,  B.  C. — There  has  been  a 
strong  and  united  effort  by  both  ex- 
hibitors and  exchangemen  in  the  past 
toward  organization  in  British  Co- 
lumbia, but  up  to  the  present  time 
very  little  has  been  accomplished.  The 
association  has  taken  on  new  life, 
however,  and  the  exhibitors  and  the 
exchangemen  hope  to  be  soon  able  to 
boast  of  an  organization  second  to 
none  in  Canada. 

There  is  a  much  better  feeling  and 
stronger  co-operation  among  the  ex- 
hibitors now  than  ever  before.  The 
exchange  managers  had  a  general 
meeting  on  June  1  and  adopted  the 
name  of  the  Film  Managers'  Protec- 
tive Association,  and  plans  for  a  per- 
manent organization  were  made.  The 
following  officers  were  elected:  C. 
R.  Bippie,  Mutual  Film  Company, 
president;  W.  P.  DeYVees,  Triangle 
Film  Company,  vice  president;  N.  R. 
Fowser,  Fox  and  Metro,  secretary- 
treasurer. 

The  executive  committee  comprises 
the  three  named  officers  together  with 
two  other  members  to  be  selected. 
These  early  steps  for  a  new  associa- 
tion drafted  in  part  from  the  ideas 
adopted  by  the  Winnipeg  association 
point  strongly  to  better  conditions  in 
the  Vancouver  field  and  to  the  film  in- 
terests at  large.  Representatives 
from  the  Universal,  Famous  Players, 
Mutual,  Metro,  Fox,  Triangle,  Pathe, 
General  and  Regal  exchanges  were 
present  at  the  meeting. 


Montreal,  Que. — The  Majestic  The- 
ater Company  is  advertising  preferred 
stock  at  $10  a  share  with  a  bonus  of 
15  per  cent  common  stock  in  the 
Montreal  papers.  The  money  is  to  be 
devoted  to  erecting  a  new  motion  pic- 
ture theater  to  be  called  the  Majestic 
Theater.  It  will  be  located  in  West- 
mount,  a  suburb  of  Montreal. 


Toronto,  Out. — The  Regal  Film 
Company,  with  a  home  office  in  To- 
ronto and  branches  in  all  the  large 
Canadian  cities,  arc  to  be  the  Cana- 
dian distributors  of  Goldwyn  produc- 
tions. 


Toronto,  Ont.  —  "The  Submarine 
Eye"  now  is  playing  its  second  week 
at  the  Grand  Opera  House,  Toronto, 
and  reports  good  business. 


NEW  PICTURE  THEATER  SEATING  10,000  PERSONS 

IN  NEW  YORK,  IS  PLANNED  BY  A  SYNDICATE 


Xew  York  city  is  to  have  the 
world's  largest  motion  picture  theater, 
if  plans  ,  of  a  syndicate  headed  by 
Felix  Isman  are  carried  out.  The 
new  amusement  place  will  be  erected 
on  the  site  of  the  New  York  Rail- 
way's car  barns,  on  Eighth  avenue 
between  Forty-ninth  and  Fiftieth 
streets,  and  will  seat  10,000  persons. 

The  syndicate  has  secured  a  long- 
term  lease  on  the  property  from 
the  Railway  Company,  it  is  reported, 


on  terms  involving  several  millions 
of  dollars.  Situated  as  it  is  in  the 
heart  of  Xew  York's  densest  popu- 
lation, the  project  should  be  a  money- , 
maker,  and  it  will  be  easily  accessible 
to  elevated  trains,  subway  and  surface' 
lines. 


Attend  the  Chicago  Convention 
—  make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


^iimiiiiM|[|iii;iiiiiiiiiLLy^~-aiu^^^ 

^  -MY.  World     t/  - 


-MY.  World 

JULIUS  SIEGER'S 


Pro  due 


with 


ton  o1 


a^nd  her  Sor\ 


_}A  Story  of  Life  Depicted  witt]  Relentless  Truth 
Now  playing  Fifth WeeK  in  NewYorKlbfull  Capaajy 
af  Dollar  Scale  of  Prices 


Exhibition  rights  for  the  State  of  New  York  and  Northern  New  Jersey: 

Bought  by:    Pioneer  Film  Co.,  New  York 
Exhibition  rights  for  the  New  England  States: 

Bought  by:    Hiram  Abrams,  Pres.  Paramount  Pictures  Corp. 
Exhibition  rights  for  the  State  of  Illinois: 

Bought' by  :    Jones,  Li  nick  &  Schaefer. 

Exhibition  rights  for  Eastern  Pennsylvania  and  Southern  New  Jersey: 
Bought  by:    Stanley  V.  Mastbaum. 

FOR  OTHER  STATE  RIGHTS  APPLY 

DAVID  BERNSTEIN 


PUTNAM  BUILDING 


1493  BROADWAY 


SIXTH  FLOOR 


-BiiitiiiiuiHniiiiiimf££^g^ 


ft 


THAT'S  WHAT  THEY  ALL  SAY 


Mailers  Building 


Talk  is  cheap — Results  are  what  count.    W  hat  are  you  buying?    See  me  for 
lobby  display — interior  decorations — frames. 

HAMBURG 


Chicago,  111. 


EXHIBITORS  HERALD 


47 


NOW   IS  THE  TIME.  SEE 


El! 
■  ■ 


I  have  satisfied  a  number  of  the  foremost  exhibjtors  of  the  country.    Get  in  touch  with  me — it  costs  nothing- 
will  save  you  money  to  figure  with  me  on  interior  decorations — lobby  display — frames. 


i  Mailers  Building 


HAMBURG 


Chicago,  111. 


|'.T  IN  TOUCH 

IITH  US 


for  Developing  and  Printing 

STUDIO  FOR  RENT   

Raw  Stock  for  Sale 
WITH  MOTION  PICTURE  CO.,  1737  N.  Campbell  Av,  Chicago,  111. 

■  TO  A.  BRINNER,  Pres.  Telephones:  Humboldt  686— 2298 


AGRIPPIXG    seven-reel    drama    of  di- 
vorce directed  by  George  Siegmann. 

FOR  STATE  RIGHTS 

Address 

RENOWNED  PICTURES  CORPORATION 

Akiba  Weinberg,  Pres. 
1600  Broadway,  New  York  City 


I  TYPEWRITERS 

L.  C.  Smith  &  Bros. 
Remingtons        Monarchs  Underwoods 
Royals  Smith  Premiers 

I  Rebuilt  like  new  in  our  own  Factories — direct  to  you  at  from  40  to  80 
per  cent  below  Manufacturers  Prices 
GUARANTEED  ONE  YEAR 

Shipped  on  Five  Day  Trial — Write  for  Catalogue  "H" 

.AMERICAN  WRITING  MACHINE  CO.,  INC. 


329  So.  Dearborn  Street 


Chicago,  Illinois 


POSTER  AND  MAP  MOUNTING 

Special  Facilities  for  Quick  Handling  of  Out  of 
Town  Work.  Special  Rates.  Prices  on  Application. 

C.  S.Wertsncr  &  Son  Co.  KrnJSSS 


Mural  Paintings 

will  make  yours  a 

THEATRE  BEAUTIFUL 

Send  for  Information 

THE  SWIFT  STUDIOS 

468  East  31st  Street,  CHICAGO 


Get  acquainted  with  "FULCO" 
The  Department  Store 
MOVING   PICTURE  trade 

MACHINES         EQUIPMENT  SUPPLIES 
Our  catalog  covers  the  line  fromA-Z 

E.  E.  FULTON  COMPANY 

158  W.  Lake  St.     CHICAGO,  ILL. 


TOM  PHILLIPS 

The  Longest  in  the  Business 
Maker  of  Advertising  Films  and  Slides 
5728  South  State  Street  Chicago 


Whatever 
You 

Want 

to  Know" 

The  "Exhibitors  Herald"  is  at  your 
service — write  us  for  any  informa- 
tion you  may  require  about  films, 
accessories  or  anything  in  connec- 
tion with  your  business. 


There  Is  No  Charge 
for  This  Service 


48 


EXHIBITORS  HERALD 


YOU  WILL  LIKE  THE 
NEW  BRISCOE 


g]llllllllilllillllHlllllllllli;ilillllllll[TT1llllllllllllllllinillll]|HIIIIHIIIIIU 


Progress 
Character 

1  Message 


THE  new  Briscoe  at  $685  we  believe  is  the  best  looking,  the  sweetest 
running  automobile  ever  built  at  the  price.  Success  has  made  it. 
Increased  production  has  lowered  costs,  provided  more  refinements. 

TOURING  car  has  surprising  roominess — tryit!  Four-passenger  road- 
ster is  the  only  car  built  with  a  full  back  to  the  front  seat — a  nov- 
elty— see  it!  Briscoe-built  in  Briscoe  factories  insures  quality  in 
every  detail. 

MAKE  it  a  point  to  see  the  beautiful,  handsomely  finished  and  completely 
equipped  1917  Briscoe  models  at  your  nearest  dealer's  show  room. 


Five  Passenger  Touring  Car 
Four  Passenger  Roadster 


$685 
$685 


Coachaire  $810 
Delivery  Car  (Canopy  Top  Body)  $700 


BRISCOE  MOTOR  CORPORATION 

Department  23  JACKSON,  MICHIGAN 


Tremendous  State  Rights 
Opportunity  On 


Harriet  I 'nderhill, 
New  York  Tri- 
bune : 

"One  is  appalled  by 
so   much    c  lever- 


T.  E.  Qli$hanl, 
New  York  Eve. 
Mail: 

"The  best  screen 
melodrama  that 
Broadway  has  had 
this  season." 


/o/t/i  Logan,  XftL' 
York  Herald: 

"There  is  a  punch 
to  the  play. " 

Russell  B.  Proctor, 
New  York  World: 

"Realism  in  every 
foot." 

Steve  A' at  It  bun. 
New  York  Eve. 
Sun  : 

"The  plot?  Tut, 
tut.  It's  there,  so 
why  worry?  Come 
through  yourself.' ' 


Jos.  C.  fieddy,  New 
)  ork  Morning 
Telegraph: 

' '  W  ith  a  punch  and 
a  dash  that  should 
make  it  a  success." 

Victor  Watson, 
A  ew  )  ork  Amer- 
ican : 

'  The  melodrama 
thrills;  there  is  a 
veritable  murrain  of 
events." 


Robert  C.  Welsh, 
New  York  Eve. 
t  elegram : 

"The  latest  and  best 
crook,  plav  of  the 
Him." 

'•/.it"  .Yew  York 
Journal: 

"Remarkably  thrill- 
ing .  .  .  wonder- 
fully entertaining. 
.  .  .  The  best  sus- 
pense drama  New 
York  has  had  for 
vears." 


"Come  ThrOU^H"  's  tna'  mas*er  or"  melodrama — George  Bronson  Howard — ?t 

his  best.  It  captured  Broadway  on  the  opening  night  and 
continued  to  play  to  capacity.  It  is  not  only  extremely  novel  in  plot,  but  it  is  directed 
and  acied  with  much  more  than  ususal  skill. 

'^^Qjjlg  THrOUffh,>  'S        on^  ^''m  P'ay  shown  on  Broadway  this  year  that  has  received 

the  enthusiastic  and  unqualified  endorsement  of  every  critic  in 

Greater  New  York. 

<</"^  TTU»    #"vin-rl%"  's  Dc8*  States  Rights  opportunity  on  Ihe  market  today.    Positive  record 

vOlllC  ■  IlrOUfirrl  proof  of  its  pulling  power  is  your  assurance  of  the  way  YOU  can  present  this 
MMK»«M^HmHM  marvelous  picture  to  the  Exhibitors  in  your  territory.  Choice  open  territory 
awaiting  negotiations.  Don't  be  the  last  to  apply.  All  communications  answered  in  the  order  of  their  receipt.  For 
Direct  Bookings  apply  to  any  Universal  Exchange.    For  State  Rights  address  State  Rights  Department. 


UNIVERSAL  FILM  MANUFACTURING  CO. 

CARL  LAEMMLE,  President 


1600  Broadway 


"The  Largest  Film  Manufacturing  Concern  in  the  Universe" 


New  York 


EXHIBITORS  HERALD 


1 


FRANK  POWELL  Presents 

MARJORIE  RAMBEAU 

IN 

"MARY  MORELAND" 

A  love  story  of  business  life.  Adapted 
from  the  novel  by  Marie  Van  Vorst.  In 
five  acts.   Released  the  week  of  July  9. 

"Marjorie  Rambeau  alone  is  a  good  drawing  card.  The  exhibitor  may  be 
sure  that  whatever  she  does  is  done  with  all  the  finesse  and  skill  of  the  well 
trained  artist"  says  Exhibitor's  Trade  Review  of  Marjorie  Rambeau. 

"Mary  Moreland"  by  Marie  Van  Vorst  has  been  read  by  thousands  of  readers 
of  Harper's  Bazaar.  In  pictures  it  should  attract  those,  who  have  read  the 
fiction  version  and  a  host  of  others  who  delight  in  the  novels  of  this  celebrated 
author.    Reservations  can  be  made  now  at  your  nearest  Mutual  Exchange. 

Now  Playing:— "The  Greater  Woman,"  "Motherhood,"  "The 
Debt,"  "The  Mirror"  and  "The  Dazzling  Miss  Davison" 


Produced  by 
FRANK  POWELL  PRODUCING  CORP. 


Distributed  by 
MUTUAL  FILM  CORPORATION 

John  R.  Freuler,  Pres. 


2 


EXHIBITORS  HERALD 


PS 
|ll 


Why  Is  Circulation? 


A    Talk   to  Advertisers 


CIRCULATION  has  been  discussed 
a  great  deal  during  the  past  few  years,  and 
the  technical  side  of  circulation  analysis  has  been 
studied  from  every  angle. 

How  much,  how  secured  and  where  located 
are  the  big  questions  which  are  asked  of  the  pub- 
lisher by  the  advertiser,  with  various  subdivisions  of 
the  inquiries  as  modified  by  individual  interest. 

The  biggest  question  of  all  is  seldom  asked. 

Why  is  circulation? 

The  average  space-buyer  never  stops  to  con- 
sider the  one  vital  fact  about  circulation — that  it  is 
the  definite  result  of  a  definite  creation,  editorial 
quality. 

Editorial  appeal  pulls  circulation  of  which 

that  appeal  is  the  index.  The  higher  the  appeal 
and  the  stronger  its  character,  the  better  and  more 
desirable  the  circulation  is  going  to  be. 

The  value  of  a  trade  publication  lies  in  the 

character  of  its  circulation  appeal. 

If  it  has  built  up  a  distribution  based  on  specific  edi- 
torial character,  the  advertiser  who  goes  into  a  publication  of  this 
kind  knows  in  advance  whether  the  interest  is  live  or  passive. 

The  advertiser  who  puts  quantity  first,  and  who 

reads  circulation  statements  so  closely  that  he  has  no  time  to  study 
the  publications  themselves,  has  got  away  entirely  from  the  funda- 
mental fact  back  of  all  circulation,  he  has  forgot  to  ask  himself, 

"Why?" 


A  page -by -page  analysis  of  the  "Exhibitors  Herald" 
proves  that  it  has  a  vital  and  commanding  readers'  appeal. 


EXHIBITORS  HERALD 


<4 
/J 


°C0HOLESOME 

FILMS  CORPORATION 


Coming: 

Everybody's 
Lonesome 


5  Reels 


Coming: 

The  Penny 
Philanthropist 

5  Reels 


Miss  Clara  E.  Lau&hlin 


>-— r  MER1CA  S  foremost  authors,  whose  works  are  enjoyably 
3—1  popular  because  of  their  absolute  wholesomeness,  newly 
joined  to  the  staff  of  Wholesome  Films  Corporation  will  be 

announced  very  soon.    You'll  have  a  new  viewpoint  on  life 

when  you  see  Miss  Laughlin's 

Everybody's  Lonesome 

And  gain  a  better  concept  of  your  relations  with  others  from  Miss  Laughlin's 

The  Penny  Philanthropist 

Write  us  for  further  information 


WHOLESOME  FILMS  CORPORATION 


'4k 


i 


■ 


i 


Have  been  given  in  succession  to  six 

THANHOUSER 

features  released  by  Pathe.  Read! 


"THE  CANDY  GIRL" 

(Releasing  Next  Week) 

"Another  Gladys  Hulette 
picture,  reversing  the  usual 
order  of  the  Hulette  pic- 
tures, but  entertains  quite  as 
fully  as  did  its  predecessors." 
— Motion  Picture  News. 


"HINTON'S  DOUBLE" 

(Just  Released) 

"Aside  from  the  drawing 
power  of  the  star,  the  play 
itself  is  of  exceptional  inter- 
est and  will  do  much  toward 
upholding  the  high  standard 
set  by  Thanhouser  produc- 
tions during  the  past  six 
months." 

— Exhibitors'  Trade  Review. 


"VICAR  OF  WAKEFIELD" 

(Special  Release) 

"This  subject,  in  which 
Frederick  Warde  was  fea- 
tured at  the  Rialto,  pre- 
serves all  the  qualities  which 
characterize  Oliver  Gold- 
smith's classic  novel." 

■ — Moving  Picture  World. 

"WHEN  LOVE  WAS  BLIND"— "The  characters  portrayed  will  arouse  sympathetic  inter- 
est, while  the  fine  continuity  Avill  please.  What  little  of  the  'Sex  problem'  there  is  in  the 
story  has  been  handled  with  great  delicacy."  — Sunday  Telegraph. 

"POTS-AND-PANS  PEGGY"— "Another  very  entertaining  Thanhouser  picture.  It  is  a 
grateful  relief  to  view  a  picture  that  avoids  the  sordid  side  of  modern  life." 

— Exhibitors'  Trade  Review. 
"HER  BELOVED  ENEMY" — "A  mystery  story  from  a  little  different  angle,  that  may 
be  added  to  Thanhouser "s  ever-growing  list  of  unconventional  screen  stories." 

— Sunday  Telegraph. 

THANHOUSER  FILM  CORPORATION 

New  Rochelle,  N.  Y.  Edwin  Thanhouser,  Pres. 

European  Office,  Thanhouser  Films,  Ltd.,  167  Wardour  St.  W.,  London 


DID  YOU  EVER  SEE  SUCH  NOTICES? 


EXHIBITORS  HERALD 


Are  You  Doing  Your  Bit  ? 

LITTLE  MARY  McALISTER 


who  is  a  government  recruiting  sergeant, 
is  doing  her  bit  for  the  U.  S. 

AND  FOR  YOU 

in  giving  the  public  a  remarkable  series  of 
12  independent  photoplays  on 

"DO  CHILDREN  COUNT  ? 

Six  years  old,  she  is  an  accomplished  screen 
actress.  These  25  minute  features  are  de- 
lighting children  and  grown-ups  alike. 

BOOK  AT  ANY  K.E.S.E.  OFFICE 


99 


1333  Argyle  St.,  Chicago 


We  Extend  a  Cordial  Invitation 

to  all  exhibitors  and  operators  to  visit  us 
at  our  office  and  salesroom,  Fourth  floor. 
Mailers  Building,  5  South  Wabash  Ave. 

While  Attending  the  M.  P.  E.  L.  Expo- 
sition and  Convention 

which  is  being  held  at  the  Coliseum 
Building,  Chicago,  111.,  July  14  to  22.  We 
will  have  on  display  late  model  picture 
machines,  motor  generator  sets  and  all 
equipment  used  in  the  M.  P.  Theatre 

Exhibitors  Supply  Company,  Inc. 


403-408  Mailers  Building 


Chicago,  Illinois 


Distributors  of 


Machine  and  National  Carbons 


6 


EXHIBITORS  HERALD 


INTRODUCING   F I L  M  ET  T  E  S 

TO  ALL  PARAMOUNT  EXHIBITORS 

Arrangements  have  been  completed  with  the  Paramount 
Corporation  whereby  the  Cahill-Igoe  Company  is  now  in 
a  position  to  furnish  Filmettes  on  all  future  releases  of 

PARAMOUNT  PICTURES 

Ji  radical  departure  from  old  style  Heralds.  New  sizas  7x6.  Designed  and  written  in  a 
curiosity-compelling  style  adding  salesmanship  and  showmanship.  These  Filmettes  get 
you  real  business. 

Starting  with  SNOW  WHITE  we  have  prepared  Filmettes  on  the  following  pictures: 
REDEEMING  LOVE  LOST  AND  WON 

SLAVE  MARKET  GOLDEN  FETTER 

EVIL  EYE  HIS  SWEETHEART 

GREAT  EXPECTATIONS  THE  WAX  MODEL 

HAPPINESS  OF  THREE  WOMEN  EACH  TO  HIS  KIND 

BETTY  TO  THE  RESCUE  HER  OWN  PEOPLE 

A  GIRL  LIKE  THAT  THE  BLACK  WOLF 

Filmettes  on  future  releases  will  be  ready  for  shipment  as  soon  as  the 
picture  is  released.  These  Filmettes  are  carried  in  stock  in  large 
quantities  and  all  orders  will  be  shipped  same  day  as  received.  We 
sell  direct  to  exhibitors.    Place  your  standing  order  now. 

PRICES:  Lots  of  250,  50c     500,  90c      1000,  $1.60     2000  or  more,  $1.50  per  1000 

CAHILL-IGOE  COMPANY  "-sxsr-  117  W.  Harrison  St.,  CHICAGO 


"Whatever 
You 


Want 

to  Know" 


The  "Exhibitors  Herald"  is  at  your 
service — write  us  for  any  informa- 
tion you  may  require  about  films, 
accessories  or  anything  in  connec- 
tion with  your  business. 


There  Is  No  Charge 
for  This  Service 


EXHIBITORS  HERALD 


7 


"The  Film  Follies 
of  1917" 

— Is  but  one  of  the  many  features  in  the 

ScreeNews 

MAGAZINE 

— And  but  one  of  the  many  reasons  why 

You've  Got  To  Run  It! 


.AMERICAN  BIOSCOPE 
^  CORPORATION 
^  6242-44 

Broadway 

CHICAGO 

U.  S.  fl. 


"The 
House 
of  Film 
Specialties 

J.  E.WILLIS, 
Pres.#  Gen.Mgr 


ME — and  a  long,  cold  drink 

are  two  things  that  folks  are  goin'  to  want  a  lot  of  this  summer. 
And  there  s  one  thing  I've  got  on  any  liquid  refreshment 
ever  served — I'll  be  on  the  job  for  thirty  weeks — and  anyone 
can  down  a  tall  one  in  a  few  good  swallows. 

If  you  want  folks  to  come 
to  your  theatre 

when  the  thermometer  is  tryin'  to  bust 

through  the  top,  just  whisper  gently  in  their  ears, 
"Say,  this  theatre  is  CicoToodle's  Home."  You 
don't  need  to  tell  them  how  cool  it  is 
inside — they  forget  the  heat  as  soon  as 
they  see  my  name  in  your  lobby. 

Start  giving  out  Cico  Toodles  Cards  now 


Don't  let  someone  else  get  the  jump  on  you. 
your  nearest  exchange,  write  in  to 


If  you  can't  get  them  at 


CAHILL-IGOE  COMPANY 


117  W.  HARRISON  ST. 


CHICAGO,  ILLINOIS 


Just  say,  "I  saw  an  Ad  of  Cico  Toodles  in  the  'Exhibitors  Herald.'  and  I  want 
lull  information  about  Cico  Cards  and  the  Free  Slides  and  Free  Lpbby  Display." 


8 


EXHIBITORS  HERALD 


Ml 


i&jji&i 

Siir 


'Winin 


;  : ;    u  .  x  t  i  r  mm 

>,!•>■»  "      •  .J* 

-i,  "      .....  'Advisory  Board:  „,„, 

.;.  SAMUEL  GOLDFISH 
"'vYj^i,,      v'l?  Chairman 
. :  v---v.v    S»  EDGAR  8F.LWYN 
X'Hh'k     '""   IRV1NS.  CoBB 

«•  ahthvk  hopkiks 

•JMiiiij  MARGARET  MAYO  mi 

:.:    KOI  CO< :hKR««IK3Rl'B  52? 

'r-iHSI  ARCHIBALD  NF.LWYN  iH 

•  CROSBY  GAIUE 

PORTER  EMKKSON*  *» 
ilK  BROWNE 

'"Willi  -  :f  J^r^i  J| 

✓  -  " 


Goldwyn  Pictures  For  the 
Clean-Minded  Millions 

GOLDWYN  PICTURES  will  be  seen  by  millions  of  women  and  children 
with  enjoyment  instead  of  shame.    They  are  censored  in  advance  of 
production  by  clean-minded  producers  who  have  never  on  screen  or 
stage  catered  to  the  lower  or  cheaper  tastes. 

They  are  the  type  of  pictures  that  every  organization  of  watchful  men 
and  women  guarding  against  impurities  or  indecencies  on  the  screen  can 
indorse  without  a  single  reservation  or  exception.  - 

They  are  stories  of  love  and  laughter,  of  honor  and  refinement,  built  to  ap- 
peal to  the  mental  and  internal  fineness  of  the  wholesome  American  people. 

Goldwyn  has  recognized  the  necessity  for  screen  betterments  and  staked 
a  fortune  upon  its  ability  to  gauge  intelligently  the  desires  and  requirements 
of  an  enormous  public  throughout  the  world — the  hind  of  a  public  ice  are  most 

anxious  to  serve. 


ration 


16  E.  42d  ST..  NEW  YORK  CITY 


Telephone:  Vanderbilt  11 


■HIUnilllHIII 


IttMIMIlMIMMIIllMICMIIIM  I 

"THE  PLAY'S  THE  THING!" 

Thanhouser-Pathe  Gold  Rooster  Play» 
will  continue  to  be  shown  to  press  reviewers 
at  special  advance  shewing  in  the  Pathe  Pro- 
jection Room. 

We  do  not  require  music,  crowds  and 
theatrical  atmosphere  to  "get  over"  our 
productions. 

In  fact,  it  is  our  WISH  that  the  reviewer 
BE  NOT  DIVERTED  from  hard,  quiet,  un- 
disturbed inspection  of  the 

PLAY! 
PLAY! 
PLAY! 

The  moment  our  quality  goes  backward, 
we  will  run  the  orchestra  in. 


■  ■minimi  mnm  m  a  »  m  mm  ■  ■  i  ■  i  rrr  i 


:ij:r.:".'.,.S-.:".:: 


■  IIIIIIIMltl 


X  H«  £ 1 1  0 


THE    \  N DEPENDENT     FttM  ;  -'..TIRADE. 


PAPE# 


8m 


"rj",-"."":-:*;":""".""'.':""' 


Published  Weekly  by  ,        EDITORIAL  and  EXECUTIVE  OFFICES 

EXHIBITORS  HERALD  CO.  203  South  Dearborn  S'reet.  Chicago 

Publication  Office:    1114  Xorth  Boul..  Oak  Park  Tel..  Harrison  7355 


XElf  )  OR  A'  OFFICE 

14S0  Broadway.      Tel..  Bryant  3111 
James  Bcecroft,  Manager 


237; 


Entered  as  second  class  matter  at  the  Post  Office  All  editorial  cofy  and  correspondence,  and  advertising  cofy  should  be  ad- 
at  Oak  Park,  III.,  under  the  Act  of  March  IS79  dressed  to  the  Chicago  office.  Insertion  in  follo-aring  issue  cannot  be  guaran- 
 ■  teed  on  advertising  coyv  not  received  trior  to  6  f.  m.  on  Tuesday  of  each 

SUBSCRIPTIOX   PR^ICE   $1.50    YEARLY  -a-eei. 


Volume  V 


JULY  14,  191! 


Number  3 


Operation  of  Censorship 

THE  Chicago  Board  of  Censors  has  ruled 
out  the  newest  Mary  Pickford  picture  be- 
cause it  is  too  "anti-Prussian." 

This  picture  is  a  too  violent  indictment  of 
German  militarism  to  be  permitted  exhibition 
in  the  City  of  Chicago — yet  America  has  con- 
secrated its  men  and  its  millions  to  the  task  of 
forever  curbing  this  Prussian  militarism. 

THIS  IS  AN  EXCELLENT  EXAMPLE 
OF  THE  OPERATION  OF  CENSORSHIP. 

Mary  Pickford  in  "The  Little  American" 
did  not  strike  the  fancy  of  Major  Metullus 
Lucullus  Cicero  Funkhouser,  so  the  citizens  of 
Chicago — temporarily  at  least — will  not  be  per- 
mitted to  view  this  inspiring  picture. 

It  would  be  unfair  to  Major  Funkhouser  to 
speculate  whether  Major  Funkhouser's  Teu- 
tonic ancestory,  as  suggested  by  his  name,  did 
not  have  a  bearing  upon  prejudicing  his  mind 
against  this  picture.  But  it  is  also  unfair  to 
ban  this  production  and  thereby  question  the 
intelligent  patriotism  of  its  sponsors. 

Censorship  of  all  kinds  unwarrantedly  sub- 
jects those  within  its  scope  to  the  prejudices  of 


those  wielding  the  censor  power.  Censorship 
is  the  rule  of  a  few  over  the  many.  This  pic- 
ture may  be  distasteful  to  Major  Funkhouser 
and  also  to  a  great  many  other  Americans  but 
millions  of  citizens  of  this  country  will  rise  up 
to  inquire  how  it  would  be  even  humanly  pos- 
sible for  any  producer  to  over-emphasize  dra- 
matically the  castigation  which  the  President 
himself  has  inflicted  upon  the  military  caste  of 
Germany. 

Motion  picture  censorship  continues  to  con- 
vince the  public  of  its  utter  absurdity. 

'****** 

Chicago  Is  Calling 

X  TTEND  the  Chicago  Convention. 
**■      The  future  of  the  Motion  Picture  Ex- 
hibitors League  of  America  depends  upon  put- 
ting the  affairs  of  the  association  in  order  at 
the  coming  meeting. 

Many  questions  of  paramount  importance 
are  to  be  decided. 

A  president — the  responsible  head  of  the 
organization — must  be  elected.  The  league  will 
either  have  to  re-elect  Mr.  Ochs  and  thereby 
give  full  endorsement  of  the  conduct  of  his 


"y'r ---- 


10 


EXHIBITORS  HERALD 


Summary  of  Current  Issue 


News  of  the  Week 

Page 

$1,000,000  Subscribed  to  Exhibitors'  Circuit  in  Chicago  11 

$500,000  Blaze  Sweeps  Chicago  Pathe  Exchange,  De- 
stroying Valuable  Films   _  _   11 

"Queen  of  Spades,"  First  Russian  Film,  Lauded  by- 
Ambassador  at  Washington    12 

Wilson  Picks  Brady  to  Mass  Film  Industry   12 

Chicago  Censors  Call  "Little  American"  Anti-German 

and  Deny  Exhibition   _   13 

Lawhead  Sells  "Submarine  Eye"  Rights  for  Illinois  to 

Central  Film  Corporation    13 

Chaplin  Signed  for  $1,000,000  by  New  Circuit?   13 

Ad   Film   Makers'   Executive   Body   Meets  in  Chicago 

July  16   _  _  ..—  — -  13 

Sherman   Pictures   Corporation   Formed   in   New  York 

to  Exploit  Films  in  State  Rights  Field   14 

Ince  to   Produce  for  Artcraft- Paramount  Combination 

from  Studios  at  Coast    14 

Fred  J.  Herrington  Candidate  for  Ochs'  Office  —  14 

Clara  Kimball  Young  to  Produce  Own  Films;  Opens 

Offices  at  Fort  Lee,  N.  J   15 

"The  Corner  Grocer,"  with  Lew  Fields,  Is  in  Produc- 
tion at  World  Studio    17 

New  Edgar  Lewis  Picture  Under  Way,  Soon  Will  Be 

Ready-  for  Publication    17 

Fort  Lee  Sunday  Producing  Hit  by  City's  Mayor   17 

Next   Chaplin    Comedy   to    Be   Burlesque   on  Typical 

Western  "Movie"   -   17 

Bids  from   Buyers  on   "Who's  Your   Neighbor?"  Are 

Brisk,  Report  of  Master  Drama —  _   18 

S.  V.  Mastbaum,  Philadelphia  Exhibitor  with  Theater 

Chain,  Signs  for  Goldwyn  Films    18 

Oloma  Photoplay  Company  Is  Formed  at  Terre  Haute, 

Ind  -  18 

Bessie  Barriscale  and  Kerrigan  Films  for  Paralta  \\  ill 

Be  Finished  in  August   _   19 

Marcus  Loew  and  T.  L.  Tally,  Big  Exhibitors  of  East 

and  West,  Meet  on  Goldwyn  "Lot"   19 

Fate  of  Ex-Czar  Will  Determine  Ending  of  "Fall  of 

Romanoffs"  Film    20 

Rothacker  Company   Gets   First  Travelog  Films  from 

Cameraman  Working  in  Orient    20 

Geraldine  Farrar  to  Start  Artcraft  Film  at  Coast  Next 

Week   -  -  -   20 

Criterion  Theater  at  Atlantic  City,  N.  J.,  Leased  by- 
Frank  Hall  for  the  Summer  Season   21 

Chicago  Compelled  to  Allow  Showing  of  "Birth  Control" 

Film   -  -  -  -   21 

$16,100   Suit   Brought   Against   Kalem   by   Director  J. 

W.  Home   -   21 


Reviews 


"The  Plough  Woman,"  Butterfly  D.,  Five  Parts,  with 

Mary  MacLaren   -  -  

"The  Beloved  Adventuress,"  World  D.,  Five  Parts,  with 

Kitty  Gordon   

Selig  World  Library   _  

"Aladdin's    Other    Lamp,"    Metro    CD.,    Five  Parts, 

with  Viola  Dana   

"In   the  African  Jungle,"   Selig  D.,  Two   Parts,  with 

Kathlyn   Williams   _  

"Hater  of  Men,"  Kay  Bee-Triangle  C.-D.,  Five  Parts, 

with  Bessie  Barriscale   -  

"A  Bit  o'   Heaven,"  Frieder  Film  Corporation  C.-D., 

Five  Parts   

"Big  Timber,"  Morosco- Paramount  D.,  Five  Parts,  with 

Kathlyn  Williams   

"Light  in  Darkness."  Edison-K-E-S-E  D.,  Five  Parts, 

with  Shirley  Mason   

"The    Gray    Ghost,"    Universal    Serial,    First  Three 

Chapters   -  

"Our  Navy,"  Zenith  M.  P.  Company,  Patriotic  Feature, 

One  Reel   

"The    Road    Between,"    Erbograph-Art    Drama  C.-D., 

Five  Parts,  with  Marion  Swayne  

"The   Greater   Law,"    Bluebird   D.,    Five    Parts,  with 

Myrtle   Gonzalez   -  

"Her   Strange   Wedding,"    Lasky-Paramount  D., 

Parts,  with  Fannie  Ward   

"A  Rag  Baby,"  Selig  K-E-S-E  C,  Two  Parts  


Five 


Departments 


Filjn  Market  Quotations    33 

Official  Cut-Outs  by  the  Chicago  Censor  Board   33 

This  Week  at  the  Downtown  Chicago  Theaters.—   33 

Synopses  -   ^ 

Changes  of  the  Week   -   36 

Chicago  Trade  Events   -   37 

Canadian  Film  News   ....     ..  ....  46 

Programs  and  Kik-.ise  Calendars   39,  -40,  41,  42 

Exhibitors  and  Exchanges    43 

Foreign   Markets    44 


(Continued  from  preceding  page) 

administration  and  of  the  policy  of  "A  Public 
Office  is  for  Private  Gain,"  or  it  will  have  to 
depose  ignominiously  the  present  incumbent  of 
the  office. 

Many  questions  of  national  scope  must  be 
deliberated  upon. 

The  future  of  the  league  depends  upon  your 
presence  and  your  vote  for  righteousness  and 
square-dealing. 

Good  Stories 

Jk  N  indication  of  great  hopefulness  is  the 
general  recognition  of  the  fact  that  the 
story  is  the  vital  factor  of  a  motion  picture. 

Until  quite  recently  the  opinion  was  held  in 
various  quarters  that  a  prominent  star,  superior 
direction  or  something  else  could  be  depended 
upon  solely  to  make  a  successful  photoplay. 

But  it  has  been  found  time  after  time  with 
practically  every  "big  star"  in  motion  pictures 
that  without  a  story  of  genuine  appeal  and 
human  interest  the  result  is  flat  and  unprofit- 
able. No  star  is  big  enough  today  to  carry  a 
poor  story.  The  public  no  longer  is  content 
merely  to  see  a  big  star;  they  want  to  see  the 
big  star  enacting  a  role  that  is  in  itself  appeal- 
ing, faithful  to  life  and  convincing. 

Continued  insistence  upon  the  necessity  of 
real  stories  cannot  help  but  have  a  most  salu- 
tary effect  upon  the  motion  picture  business. 
A  good  story  enables  the  producer  to  escape 
the  huge  monetary  exaction  of  a  big  star  in 
many  cases  and  at  the  same  time  obtains  a  pro- 
duction that  is  eminently  satisfactory  to  the 
public. 

THE  film  salesman  is  a  vital  factor  in  this 
business — more  vital  than  many  realize. 
He  is  the  intermediary  between  the  distributor 
and  the  exhibitor,  and  as  such  is  greatly  re- 
sponsible either  for  a  relationship  of  good-will 
or  the  reverse. 

Frequently  we  hear  of  film  salesmen  who, 
for  the  sake  of  an  order,  make  promises  which 
their  company  cannot  possibly  fulfill.  This 
simply  creates  a  distrust  in  the  minds  of  exhib- 
itors and  contributes  to  a  strained  relationship 
which  is  a  burden  both  to  the  exhibitor  and  the 
distributor. 

Salesmen  should  realize  they  occupy  a  most 
important  position  in  the  industry  and  they 
should  strive  to  meet  the  great  exactions  of 
that  position. 

Martin  J.  Quigley. 


$1,000,000  SUBSCRIBED  TO  EXHIBITORS'  CIRCUIT  IN  CHICAGO 


Funds  in  Cash  for  Treasury  Secured  After  Two-Day 
Session  Places  Concern  on  Sound  Financial  Basis; 
City  Is  Logical  Distribution  Center,  Says  Rothapfel 


For  the  purpose  of  discussing  the 
plans  for  the  organization's  fall  cam- 
paign and  to  perfect  other  details  to 
be  announced  soon,  the  second  meet- 
ing of  the  First  Xational  Exhibitors' 
Circuit,  Inc.,  was  held  at  the  Con- 
gress Hotel,  Chicago,  Thursday, 
June  28. 

At  the  session,  which  lasted  two 
days,  more  than  $1,000,000  in  cash 
was  paid  into  the  treasury,  it  was  an- 
nounced, thus  placing  the  company, 
which  was  formed  in  Xew  York  City 
April  25,  on  a  sound  financial  basis. 

Logical  Distributing  Center 

S.  L.  Rothapfel.  president  of  the 
circuit,  said  that  Chicago  was  chosen 
to  hold  the  meeting  for  the  reason 
that  it  is  undoubtedly  the  logical  dis- 


S.   L.  ROTHAPFEL 
President,  First  Xational  Exhibitors' 
Circuit,  Inc. 

tribution  center  of  the  film  industry 
in  the  United  States,  and  for  the  con- 
venience of  the  .members  coming 
from  St.  Louis,  Los  Angeles,  Minne- 
apolis and  other  cities.  Other  meet- 
ings will  be  called  in-  the  Windy  City. 

The  meeting  was  a  most  harmo- 
nious one,  Manager  J.  D.  Williams 
announced,  and  considerable  business 
was  transacted.  An  immense  adver- 
tising campaign  will  be  launched  in 
August,  Mr.  Williams  stated,  and  he 
is  negotiating  for  the  services  of  one 
of  the  best-known  publicity  men  in 
the  industry,  who  will  have  charge  of 
that  end  of  the  Exhibitors'  Circuit. 


Represents  $30,000,000 

When  asked  whether  it  was  true 
that  the  First  Xational  Exhibitors' 
Circuit  had  secured  Charles  Chaplin's 
signature  to  a  contract  to  produce 
comedies  for  them  Mr.  Williams 
would  neither  confirm  nor  deny  the 
rumor. 

The  circuit  as  it  now  stands,  the 
manager  said,  represents  $30,000,000 
worth  of  motion  picture  theaters 
throughout  America,  the  twenty-seven 
members  controlling,  it  is  estimated, 
more  than  400  houses. 

The  organization,  which  is  char- 
tered under  the  laws  of  Xew  York 
State  and  has  a  capitalization  of  $50,- 
.000,  full  paid  and  non-assessable,  pro- 
poses to  buy,  lease  and  possibly  pro- 
duce motion  pictures  for  the  exclusive 
use  of  the  circuit.  A  film  once  pur- 
chased or  leased  by  them  becomes 
their  property  and  is  at  the  disposal 
of  the  members.  Each  exhibitor  in 
the  organization  controls  the  rights 
in  his  particular  territory. 

"On  Trial"  First  Film 

"On  Trial,"  which  is  playing  to  ca- 
pacity business  wherever  shown,  is 
the  first  picture  being  exploited  by 
the  Exhibitors'  Circuit.  Other"  pro- 
ductions which  will  follow  will  be  of 
the  same  high  standard,  it  is  said. 

Those  present  at  the  Chicago  meet- 
ing were:  S.  L.  Rothapfel,  manager 
of  the  Rialto  Theater,  Xew  York, 
president  of  the  new  organization; 
T.  L.  Tally  of  Los  Angeles,  vice 
president;  Harry  O.  Schwalbe  of 
Philadelphia,  secretary  and  treasurer, 
and  Directors  Aaron  Jones  of  Chi- 
cago, E.  H.  Hulsey  of  Dallas,  Texas, 
and  Robert  Lieber  of  Indianapolis. 
X.  H.  Gordon  of  Boston.  J.  L.  Gott- 


stein  of  Seattle,  Wash.,  E.  Mantle- 
baum  of  Cleveland,  A.  J.  Gillingham 
of  Detroit,  J.  H.  Kunsky  of  Detroit, 
Tom  Sax  of  Milwaukee,  John  Sax  of 
Milwaukee,  Xate  Ascher  (Ascher 
Bros.)  and  Adolph  Linick  (Jones, 
Linick  &  Schaefer)  of  Chicago  also 
attended  the  meeting. 


AARON"  JOXES 

Director,   First  Xational  Exhibitors' 
Circuit,  Inc. 

Mr.  Gottstein  controls  the  Greater 
Theaters,  in  Seattle,  while  X.  H.  Gor- 
don controls  a  string  of  theaters  in 
Xew  England  worth  several  millions. 

Messrs,  Rothapfel,  Gillingham,  Kun- 
sky and  Gordon  left  for  the  East  at 
noon  Friday.  Offices  of  the  new  cir- 
cuit have  been  opened  at  18  East 
Forty-first  street,  Xew  York,  where 
J.  D.  Williams,  the  veteran  showman, 
has  been  placed  in  charge. 


$500,000  BLAZE  SWEEPS  CHICAGO  PATHE 

EXCHANGE,  DESTROYING  VALUABLE  FILMS 


Firemen  Protect  Other  Concerns'  Reels  After  Hard  Battle; 
Complaints  Lodged  Against  Suspects;  Police 
Guard  Other  Cinema  Branches 


A  fire  which  started  from  an  unknown  cause  in  the  vaults  of  the  Chicago 
Pathe  Film  Exchange,  in  the  Consumers  Building  on  State  street,  early  Sunday 
morning.  July  1,  destroyed  about  $500,000  worth  of  valuable  film  and  damaged 
the  building  to  the  extent  of  $150,000. 

Four  in  Office 

At  the  time  the  fire  occurred  only  four  employes  of  the  Pathe  Company 
were  on  the  floor.  It  is  said  four  distinct  explosions  occurred,  the  doors  of 
the  vaults  were  blown  off  and  the  detonations  were  heard  throughout  the 
loop  district.  Firemen  had  a  hard  battle  to  subdue  the  flames.  However,  they 
prevented  the  fire  from  spreading  above  the  sixth  floor  of  the  building  to  the 
Universal  exchange  on  the  fifteenth  floor  and  the  Mutual  on  the  eighteenth, 
where  thousands  of  dollars  worth  of  films  are  stored  in  their  vaults. 

(Continued  on  page  15,  third  column) 


12 


EXHIBITORS  HERALD 


"QUEEN  OF  SPADES,"  FIRST  RUSSIAN  FILM, 

LAUDED  BY  AMBASSADOR  IN  WASHINGTON 


Play  Unique  in  Story  and  Acting  Brings  Praise  from  High 
Diplomat  at  Special  Showing;  Shepard  &  Van 
Loan  Firm  Makes  Subtitles 


Washington — (Special  to  the  "Ex- 
hibitors Herald"). — The  first  of  the  fifty 
unusual  Russian  photoplays  recently 
brought  to  this  country  by  Nathan 
H.  Kaplan  was  shown  in  the  ball 
room  of  the  YVillard  Hotel,  on  June 
27;  at  a  reception  given  to  Ambassa- 
dor Boris  Bakemetieff,  the  head  of  the 
newly  appointed  Russian  Commission. 
The  film  which  was  the  feature  of 
the  entertainment  was  "The  Queen  of 
Spades"  and  was  unique  both  in  in- 
terest of  story  and  excellence  of  the 
Russian  actors  who  produced  it. 

The  scenario  for  the  film  was  writ- 
ten by  Pushkin,  one  of  Russia's  great- 
est poets,  and  the  musical  accompani- 
ment was  taken  from  Tschaikowsky's 
opera. 

Ambassador  Lauds  Art 

Two  special  cars  from  New  York 
city  brought  about  thirty  representa- 
tive film  and  newspaper  men  and  the 
orchestra  to  Washington  on  the  Con- 
gressional Limited.  They  were  met 
at  the  Union  station  by  busses  and 
taken  to  the  Hotel  Willard.  At  the 
conclusion  of  the  showing  of  the  film 
the  ambassador  expressed  his  appre- 
ciation of  the  compliment  his  hosts 
had  given  in  illustrating  so  success- 
fully what  the  Russian  people  are 
doing  in  the  way  of  art. 

Besides  "The  Queen  of  Spades"  Mr. 


Kaplan  has  brought  fifty  other  com- 
plete photodramas  which  bear  vitally 
upon  the  new  Russian  republic.  These 
will  be  shown  through  the  United 
States  in  the  hope  of  cementing  closer 
relationship  between  the  United 
States  and  Russia. 

The  plays  about  to  be  issued,  illus- 
trate the  work  of  Russia's  greatest 
actors  and  actresses  and  such  literary 
names  as  Sienkiewicz,  Pushkin,  Tol- 
stoy, Ostrovsky  and  others  furnish 
the  subject  matter.  The  works  01 
these  need  no  introduction,  many  of 
them  having  long  since  been  read  and 
appreciated  in  America. 

Shepard-Van  Loan  Subtitles 

The  firm  of  Shepard  &  Van  Loan 
made  the  subtitles  for  the  Russian 
art  pictures  and  deserve  much  credit 
for  their  part  in  the  finished  product. 

Among  those  who  attended  the  re- 
ception from  New  York  were:  James 
Beecroft,  "Exhibitors  Herald";  Jack 
Edwards,  Billboard;  Robert  Welch, 
.Motion  Picture  News;  Charles  Con- 
don, Motography:  H.  C.  Judson,  Mov- 
ing Picture  World;  Gerald  Duffy,  Pic- 
ture Play  Magazine;  Wid  Gunning, 
"Wids";  Fred  Eltonhead,  Exhibitors 
Trade  Review;  Paul  Sweinhart,  Clip- 
per; H.  H.  Van  Loan,  C.  C.  Field, 
Hedwig  Laboratories;  L.  H.  Goldsoll 
and  William  Barry. 


WILSON  PICKS 
BRADY  TO  MASS 
FILM  INDUSTRY 


Washington  —  President 
Wilson  has  commissioned 
William  A.  Brady  to  mobil- 
ize the  picture  industry. 
Official  camera  men  will  ac- 
c  o  m  p  a  n  y  United  States 
troops  to  France ;  others  will 
aid  the  food  administration. 
In  his  letter  to  Mr.  Brady 
the  president  says  :  ' 

It  is  in  my  mind  not  only 
to  bring  the  motion  picture 
industry  into  fullest  and 
most  effective  contact  with 
the  nation's  needs,  but  to 
give  some  measure  of  offi- 
cial recognition  to  an  in- 
creasingly important  factor 
in  the  development  of  our 
national  life.  May  I  ask  you 
to  organize  the  motion  pic- 
ture industry  in  such  a  man- 
ner as  to  establish  direct  and 
authoritative  co  -  operation 
with  the  committee  on  pub- 
lic information?  My  knowl- 
edge of  the  patriotic  service 
already  rendered  by  you  and 
your  assistants  makes  m  e 
count  upon  your  generous 
acceptance. 

Cordially  and  sincerely 
yours, 

WOODROW  WILSON. 


BRYANT  WASHBURN  IN  THREE  SCENES  FROM  "THE  GOLDE  N  IDIOT" 


George  K.  Spoor,  President  of  Essanay,  Announces  that  "The  Golden  Idiot"  Should  Prove  to  Be  One  of  the  Best  Vehicles  Mr.  Washburn  Has 

Ever  Had  (Essanay) 


EXHIBITORS  HERALD 


13 


try  Pickford's  Latest  Film  Might  Cause  Riots,  Says  Funk- 
houser;  Artcraft  Will  Fight  for  Permit  in  Court; 
Showing  Scheduled  at  Studebaker,  July  1 


[CAGO  CENSORS  CALL  "LITTLE  AMERICAN" 

ANTI-GERMAN   AND   DENY  EXHIBITION 


The  Little  American."  Mary  Pick- 
jd's  latest  vehicle,  has  run  against 
pag  on  *the  tenth  floor  of  the  Chi- 

0  City  Hall,  where  Major  Funk- 
ser  and  his  censor  board  holds 

|th,  and  Chicagoans  will  not  be  al- 
ed  to  see  the  latest  Artcraft  pro- 
tion  until  the  matter  has  been  set- 

1  in  court. 

The  Major's  objection  to  the  film 
based  on  the  story's  anti-German 
me  and  he  is  afraid,  it  is  said, 
t  it  might  cause  riots  if  shown 
the  public. 

\rtcraft's  attorney  will  take  the 
tter  into  court  to  compel  the  sec- 
deputy  of  police  to  issue  a  per- 
for  the  film. 

t  was  booked  to  appear  at  the 
idebaker  Theater.  Chicago,  for  one 
ek,  commencing  July  1. 

■junction  proceedings  against  the 
of  Chicago  to  restrain  it  from  in- 
fering  with  the  exhibition  of  "The 
tie    American"    were  commenced 
Tuesday  by  Max  Goldstein,  the 


manager  of  the  Chicago  branch  of 
Artcraft. 

"The  picture  is  pro-American,  and 
every  American  citizen  should  see  it," 
said  Mr.  Goldstein.  "We  will  not 
stop  until  we  get  permission  to  show 
it." 


EVANSTON,  ILL..  ACCEPTS  FILM 

Evanston,  111. — Mary  Pickford's  lat- 
est picture,  "The  Little  American," 
was  declared  by  Evanston's  censors 
to  be  "O.  K." 

Both  Mrs.  W.  X.  Rose  and  Mrs. 
Grace  Brooks,  the  "movie  autocrats," 
gave  the  Pickford  film  much  praise 
and  declared  it  is  not  a  "sex  picture," 
but  merely  a  patriotic  one. 

Major  Funkhouser,  head  of  the 
Chicago  board,  intimated  that  the 
film  reflects  on  Von  Hindenburg  and 
the  German  people,  therefore  con- 
flicting with  the  government  policy 
of  suppressing  racial  prejudices. 

Jolfn  P.  Bodkin,  owner  of  the 
Strand  Theater  here,  invited  several 
business  men  to  see  the  film,  and  he 
said  they  were  enthusiastic  over  it. 


\WHEAD  SELLS  "SUBMARINE  EYE"  RIGHTS 

FOR  ILLINOIS  TO  CENTRAL  FILM  CORP. 


cago  Concern  Buys  Territory  After  Successful  Chicago 
Run    at   Studebaker;    Exhibitors    to  Get 
Spectacle    July  9 


Rex  O.  Lawhead,  who  is  handling 
Be    interests    of    the  Williamson 

.others  in  the  Central  States,  has 
i'ld  the  Illinois  state  rights  for  the 
Lploitation  of  the  under-sea  spec- 
|cle,  "The  Submarine  Eye,"  to  the 
[cntral  Film  Corporation  of  Chicago, 

Mowing  a  successful  engagement  at 

e  Studebaker  Theater. 

This  is  the  most  recent  drama  which 
as  enacted  and  photographed  through 
ie  modern  inventions  of  the  William- 
>n  Brothers  on  the  floor  of  the  sea, 
'  the  very  heart  of  the  beautiful 
arine  gardens. 

Reveals  Sea  Mysteries 

The  entire  production  was  photo- 
raphed  in  the  West  Indies,  and  be- 
des  revealing  the  heretofore  mystcr- 
s  of  under-sea  life,  a  strong  romance 
as  been  ingeniously  woven  and  clev- 
rly  enacted. 

The  production  will  first  be  avail- 
ble  to  Illinois  exhibitors  through  the 
entral  Film  Corporation,  July  9.  The 


film,  it  is  announced,  has  proven  such 
a  popular  attraction  throughout  the 
Central  States  that  rights  have  beer, 
sold  everywhere  except  in  Michigan, 
Iowa,  Nebraska,  Wisconsin,  Minne- 
sota, Xorth  and  South  Dakota  and 
Montana. 

Many  bids  for  the  remaining  terri- 
tory have  been  received  during  the 
past  fortnight,  Mr.  Lawhead  an- 
nounces, and  during  the  next  week  he 
expects  to  have  disposed  of  a  major 
portion  of  the  remaining  territory. 

Drew  Big  in  Chicago 

During  the  showing  of  the  produc- 
tion at  the  Studebaker  in  Chicago, 
the  film  drew  capacity  houses  by  vir- 
tue of  its  novel  educational  as  well 
as  dramatic  story  .value.  The  terrific 
tides  of  the  ocean,  the  great  man- 
eating  monsters  of  the  floral  gardens, 
the  wrecks  of  ships,  around  which 
the  story  of  the  film  has  been  built, 
drew  crowded  houses  at  every  per- 
formance during  the  Chicago  engage- 
ment. 


CHAPLIN  SIGNED 

FOR  $1,000,000  BY 

NEW  CIRCUIT? 


President   Rothapfel  Silent, 
but  Coast  Rumor  Says 
Star  Is  Engaged 


W  hile  S.  L.  Rothapfel,  president  of 
the  First  Xational  Exhibitors'  Circuit, 
and  J.  D.  Williams,  manager  of  the 
organization,  would  neither  confirm 
nor  deny  the  rumor  that  Charles 
Chaplin,  the  noted  comedian,  had 
signed  a  contract  with  the  circuit, 
word  comes  from  Los  Angeles  that 
such  is  the  case. 

It  is  said  the  comedian's  contract 
calls  for  a  salary  of  SI, 000,000  and 
$75,000  bonus,  for  a  series  of  eight 
pictures. 

Chaplin  now  is  working  on  his  last 
picture  for  the  Mutual  Film  Corpora- 
tion, following  which  he  will  take  a 
month's  rest,  after  which  it  is  said 
he  will  start  work  about  October  1 
on  his  first  picture  for  the  First  Xa- 
tional Exhibitors  Circuit.  It  is  ex- 
pected it  will  be  published  some  time 
in  Xovember. 

Mr.  Chaplin  will  deliver  negative:, 
only  of  his  pictures,  it  is  stated,  and 
within  the  figures  quoted  is  to  finance 
the  producing  of  all  pictures,  includ- 
ing directors'  salaries  and  studio  sets. 
The  sum  named  is  probably  the  high- 
est salary  paid  any  actor  in  history 
if  not  the  highest  paid  anybody  in  the 
world. 

I'nder  his  Mutual  contract  the 
comedian  received  $670,000  a  year,  and 
it  is  reported  that  he  recently  refused 
a  renewal  of  his  contract  for  twelve 
pictures  at  a  salary  of  $1,000,000  a 
vear. 


AD  FILM  MAKERS' 
EXECUTIVE  BODY 
MEETS  IN  CHICAGO 


Will    Convene    July  16 
Rothacker  Mfg.  Co. 
Studio 


at 


The  executive  council  of  the  Adver- 
tising Film  Producers  Association  will 
meet  in  Chicago,  July  16,  at  the  Roth- 
acker Film  Manufacturing  Company's 
studio: 

This  association  is  the  official  mo- 
tion picture  department  of  the  As- 
sociated Advertising  Clubs  of  the 
World  and  the  holding  of  their  meet- 
ing during  the  Motion  Picture  Con- 
vention brings  to  Chicago  another 
group  of  men  who  are  vitally  in- 
terested in  the  film  industry. 


14 


EXHIBITORS  HERALD 


SHERMAN  PICTURES  CORP.  FORMED  IN  N.  Y. 

TO  EXPLOIT  FILMS  IN  STATE  RIGHTS  FIELD 


Popular  Pictures  Corporation  and  Sun  Photoplay  Company 
Taken  Over;  Concern  Is  Capitalized  to  Handle 
Biggest  Productions 


One  of  the  biggest  and  most  im- 
portant combinations  in  the  motion 
picture  industry  was  formed  this 
week  when  a  group  of  men,  headed 
by  Harry  A.  Sherman,  formed  a  com- 
pany which  will  be  known  as  the 
Sherman  Pictures  Corporation. 

Mr.  Sherman  was  formerly  head  of 
the  Sherman-Elliott  Company  of 
Minneapolis,  and  is  considered  one  of 
the  big  men  in  the  state  rights  market. 

Mr.  Sherman  has  taken  over  the 
Popular  Pictures  Corporation  of  218 
West  42nd  street,  the  Sun  Photoplay 
Company  and  the  building  now  occu- 
pied by  these  two  organizations,  and, 
after«it  has  been  thoroughly  renovated 
and  altered  to  suit  his  requirements, 
it  will  be  known  as  the  Sherman  Pic- 
tures Building. 

Associates  Are  Named 

The  new  combine  will  be  conducted 
under  the  firm  name  of  Sherman  Pic- 
tures Corporation,  and  its  destinies 
will  be  guided  by  Mr.  Sherman  as 
president.  Associated  with  him  are 
the  following  men,  well  known  to  the 
film  world:  Harris  P.  Wolfberg  of 
Pittsburgh,  who  owns  and  operates 
"The  Crisis"  in  Ohio,  Pennsylvania 
and  other  territories;  A.  J.  Bimberg 
of  New  York,  formerly  treasurer  of 
the    Popular    Pictures  Corporation, 


who  now  is  the  treasurer  of  the  Sher- 
man Pictures  Corporation;  Hilton  H. 
Goldsmith  of  New  York,  of  the  law 
firm  of  Goldsmith  &  Rosenthal;  Col. 
Fred  Levy,  a  well  known  theatrical 
man  of  Louisville,  Ky.,  and  Oscar 
Lynch,  of  the  Otis  Lithographing 
Company. 

The  company  is  sufficiently  capital- 
ized to  handle  productions  of  the 
largest  size,  and  this,  coupled  with  its 
affiliations,  gives  every  promise  that 
the  new  combine  will  be  one  of  the 
strongest  film  publishing  corporations 
handling  state  right  pictures  exclu- 
sively. 

Object  Outlined 

The  object  of  the  Sherman  Pic- 
tures Corporation  is  to  assure  pro- 
ducers a  ready  market  and  a  cash 
profit  for  their  productions  instead  of 
monthly  statements  and  percentage 
arrangements.  By  assuring  profits  to 
manufacturers,  a  long  step  is  made 
toward  stabilizing  the  entire  industry. 
Without  good  attractions  picture 
houses  cannot  exist  and  it  is  realized 
in  order  to  assure  that  the  manufac- 
turer also  must  have  a  square  deal. 
To  establish  this  desirable  condition 
the  Sherman  Pictures  Corporation  has 
been  formed. 

The  company  will  purchase  outright 
the    world's    rights    to    good  state 


rights  productions,  and  will  exploit 
the  world's  rights  for  state  rights  pro- 
ductions for  the  manufacturer,  assum- 
ing all  the  expense  of  marketing  and 
exploitation. 

Also  the  concern  will  advance  any 
responsible  producer  the  cash  to  make 
or  complete  a  satisfactory  production. 
The  corporation  will  exercise  its  op- 
tion in  the  next  few  days  for  several 
productions,  announcements  of  which 
will  be  made  later. 


F.  J.  HERRINGTON 

CANDIDATE  FOR 
OCHS'  OFFICE 


Several  States  Back  Former 
M.  P.  E.  L.  Head  in 
Race  for  Chair 


Philadelphia — Fred  J.  Herrington, 
the  National  Organizer  for  the  Motion 
Picture  Exhibitors  League  of  Ameri- 
ca, anounced  while  attending  the  M. 
P.  E.  L.  convention  here,  June  25  to  27 
that  he  would  be  a  candidate  for  th 
office  of  national  president  of  the 
league  at  the  coming  convention  in 
Chicago,  July  14  to  22. 

Several  states  have  urged  Mr.  Her- 
rington to  become  a  candidate  and 
have  stated  they  would  present  his 
name  at  the  convention. 

Mr.  Herrington,  who  gave  up  the 
presidency  to  Ochs  last  year  in  Chi- 
cago, has  worked  earnestly  for  the 
betterment  of  the  league  since  its 
inception  and  has  a  glowing  reputa- 
tion as  a  hard  working,  conscientious 
officer  of  the  National  League. 


INCE  TO  PRODUCE  FOR  ARTCRAFT-PARAMOUNT  COMBINATION  FROM 

STUDIOS  AT  COAST 


\  As  published   exclusively  in  the 

:  "Exhibitors  Herald"  June  23,  Thos. 

s  H.  Ince  will  hereafter  publish  his 

:  productions  through  Paramount  and 

:  Artcraft. 

|  Mr.  Ince  resigned  from  the  Tri- 

:  angle  Film  Corporation  about  two 

:  weeks  ago  and  has  been  negotiating 

j  with  Adolph  Zukor,  Hiram  Abrams 

|  and  Walter  E.  Green,  of  the  Famous 

:  Players  -  Lasky-Paramount  -  Artcraft 

:  combination  ever  since. 

:  By  the  terms  of  his  contract  Mr. 

|  Ince  is  to  preserve  his  own  organ- 

j  ization  and  will  produce  feature  films 

■  exclusively  for  the  Artcraft-Para- 
•  mount  distributing  companies. 

■  Thus  Mr.  Ince  joins  David  Wark 
j  Griffith  and  Cecil  B.  De  Mille  as  in- 
dividual directors.    He  will  continue 

|  to  make  his  headquarters  on  the  Pa- 

{  cific  coast. 

■  "My  association  with  the  Famous 


Players-Lasky  Corporation  comes  as 
the  result  of  careful  deliberation  and 
of  a  painstaking  study  of  motion  pic- 
ture conditions.  I  have  kept  much 
more  closely  in  touch  with  market 
conditions  than  is  the  case  with  the 
average  producer  and  I  therefore 
speak  with  impartial  authority  when 
I  say  that  the  Famous  Players- 
Lasky  Corporation  has  evolved  a 
distribution  plan  which  is  for  the  in- 
terests of  producer,  star  and  exhib- 
itor," declared  Mr.  Ince  in  discuss- 
ing his  new  affiliation. 

"Furthermore,  my  own  inquiries 
of  exhibitors,  made  while  negotia- 
tions with  the  concern  were  pending 
and  after  my  resignation  from  Tri- 
angle, convinced  me  that  Paramount 
and  Artcraft  had  given  the  exhib- 
itors just  the  method  of  distribution 
which  they  most  desire.  Frankly,  I 
surveyed  the  field  very  deliberately 


before  making  any  new  alliance  as  I 
was  in  no  hurry  to  make  new  con- 
nections. I  have  reached  a  point 
where  a  few  dollars  more  or  less  do 
not  mean  as  much  to  me  as  happi- 
ness in  my  business  relations,  and  to 
know  that  my  efforts  for  the  indus- 
try are  in  sympathy  with  the  most 
progressive  and  lasting  policies. 

"I  therefore  stood  off  in  the  cor- 
ner, as  it  were,  .and  surveyed  the  mo- 
tion picture  business  from  a  birdseye 
view,  for  the  purpose  of  forming  the 
most  impartial  opinion  possible. 
When  we  are  actually  engaged  in  a 
business  we  cannot  always  judge  it 
quite  so  clearly  as  a  complete  out- 
sider. It  was  the  outsider's  view- 
point which  I  sought,  plus  that  of 
the  enlightened  exhibitor.  The  re- 
sult of  my  observation  gave  me  no 
choice  but  to  ally  myself  with  Fa- 
mous Players-Lasky." 


EXHIBITORS  HERALD 


15 


CLARA  KIMBALL  YOUNG  TO  PRODUCE  OWN 

FILMS;  OPENS  OFFICES  AT  FORT  LEE,  N.  J. 


'irst  Picture  Will  Be  Published  About  August  15;  Eight 
Features  a  Year  Planned;  Silent  on 
Selznick  Suit 


Clara  Kimball  Young  announces  the 
formation  of  her  own  company, 
which  will  begin  producing  her  own 
plays,  under  her  own  directors  and 
in  her  own  studio  as  soon  as  she  re- 
turns from  a  tour  of  the  principal 
cities  of  the  West,  South  and  East 
where  she  has  been  closing  contracts 
for  the  handling  of  her  output. 

Offices  of  the  new  film  company 
have  been  opened  at  Fort  Lee,  N.  J., 
and  the  first  picture  will  be  published, 
it  is  said,  about  August  15.  She  pro- 
poses to  produce  at  least  eight  fea- 
tures a  year,  from  stories  of  well 
known  writers,  and  under  a  director 
who  has  achieved  an  enviable  repu- 
tation in  the  motion  picture  field. 
Contracts  for  Studio 
A  studio  near  New  York  has  been 
contracted  for  and  Miss  Young  will 
personally  select  the  cast  to  support 
her  in  her  initial  production.  An- 
nouncement will  be  made  of  the  mem- 
bers of  the  cast,  as  well  as  the  name 
of  the  star's  first  play  upon  her  re- 
turn to  New  York. 

According  to  an  interview  in  Chi- 
cago, Miss  Young  will  no  longer  pro- 
duce "sex"  plays  or  any  pictures  like- 
ly to  run  afoul  of  censor  boards.  She 
is  to  have  liberties  in  working  out 
her  screen  destiny  which  have  here- 
tofore not  been  enjoyed  by  a  motion 
picture  star,  and  practically  the  entire 
direction,  selection  and  production  of 


her  photoplays  as  well  as  their  dis- 
tribution is  being  left  to  her  decision. 
Trip  Proves  a  Success 

Miss  Young's  trip  through  the 
South  and  West  proved  very  success- 
ful, she  states.  Exchangemen,  ex- 
hibitors and  the  public  in  general 
gave  her  a  warm  reception  which 
augurs  well,  she  feels,  for  the  success 
of  her  new  organization. 

With  regard  to  the  suit  recently- 
brought  by  Lewis  J.  Selznick,  Miss 
Young  has  nothing  to  say,  preferring 
to  leave  that  matter  up  to  the  court, 
she  says. 


FAIRBANKS  WORKING 

ON  "THE  OPTIMIST,"  HIS 
THIRD  ARTCRAFT  PLAY 


(Continued  from  page  11) 

Colored  Films  Destroyed 

"Many  of  the  reels  destroyed,"  said 
C.  W.  Bunn,  manager  of  the  Chicago 
Pathe  exchange,  "were  of  colored  pic- 
tures and  cannot  be  duplicated.  In 
order  to  take  care  of  orders  we  have 
asked  our  branch  offices  in  Minne- 
apolis, Milwaukee  and  Detroit  to  rush 
films  to  Chicago  so  that  our  service 
will  not  be  crippled." 

As  the  result  of  the  fire  a  rigid  in- 
vestigation is  being  conducted  by  the 
state's  attorney,  the  police  and  the 
city  fire  attorney.  A  conference  was 
held  in  the  city  hall  Sunday  afternoon 
at  which  representatives  of  the , va- 
rious film  exchanges  lodged  complaints 
against  suspects  and  their  aids  and 
Sunday  night  policemen  were  sta- 
tioned at  the  offices  of  sixteen  film 
companies,  to  guard  against  possible 
attacks. 


Mountain  Country  Picked  to  Get  Ef- 
fect of  Alps;  Eileen  Percy 
Plays  Opposite  Star 

Douglas  Fairbanks  and  his  com- 
pany in  charge  of  Director  John 
Emerson  have  left  for  the  mountains 
on  the  west  coast  to  begin  the  pro- 
duction of  "The  Optimist,"  an  original 
story  written  by  the  popular  star. 
The  mountainous  country  where  pro- 
duction is  being  carried  on  was  picked 
to  get  the  effect  of  the  Alps. 

Opposite  Douglas  Fairbanks  in  his 
third  starring  vehicle  appears  Eileen 
Percy,  who  recently  joined  the  Fair- 
banks organization. 


OUR  PLATFORM 

"There  is  but  one  course  to 
take  if  the  exhibitors'  organiza- 
tion is  ever  to  attain  its  right- 
ful place  in  the  industry:  there 
must  be  a  thorough  house- 
cleaning  of  men  and  methods 
and  the  old  parasitical  system 
of  making  the  league  a  poach- 
ing ground  for  a  few  selfish 
individuals  must  be  forever 
abandoned." 

— From  HERALD  editorial,  May  19, 
1917. 


THREE  GOLDWYN  STARS  IN  FORTHCOMING  PRODUCTIONS 


LEFT  TO  RIGHT— MAE  MARSH,  JAXE  COWL  AXD  MADGE  KENNEDY.  KXITTIXG  SWEATERS  FOR  SOLDIERS  (Goldwyn) 


16 


EXHIBITORS  HERALD 


CHICAGO  THEATER  OWNERS  FACE  $200  YEARLY 
LICENSE  FEE;  FAIL  TO  FRAME  NEW  SCHEDULE 


Readjustment  Held  Over  Until  Next  Fall  Because  Exhibitors 
Could   Not   Submit    Table  Equi- 
table to  All 


Chicago  theater  owners  will  con- 
tinue to  pay  the  $200-a-year  license, 
at  least  for  the  present,  the  question 
of  a  readjustment  of  the  license  fees, 
which  has  been  in  the  hands  of  a  sub- 
body  of  the  license  committee  of  the 
Chicago  city  council,  having  been 
held  over  until  next  fall. 

Lacked  Co-operation 

Alderman  James  B.  Bowler's  com- 
mittee was  instructed  to  prepare  a 
schedule  to  submit  to  the  Chicago 
city  license  committee,  which  body 
was  to  report  to  the  council  before 
summer  adjournment,  but,  through 
lack  of  co-operation  on  the  part  of 
the  Chicago  exhibitors,  Deputy  City 
Collector  George  F.  Lohnian  in- 
formed a  "  Herald "  representative 
they  were  unable  to  draft  a  meas- 


ure which  would  meet  the  approval 
of  those  most  vitally  interested. 

Meetings  have  been  held  from  time 
to  time  in  the  city  hall,  and  expres- 
sions from  exhibitors,  both  large  and 
small,  were  heard.  Several  tables 
were  prepared  by  Alderman  Bowler's 
sub-committee  and  placed  in  the 
hands  of  exhibitors,  but  none,  it  ap- 
pears, met  the  demands  of  the  sit- 
uation. 

Attempts  Futile 

After  several  futile  attempts  to  get 
the  Exhibitors'  League  and  indepen- 
dent exhibitors  to  submit  tables  of 
license  fees,  some  of  which  would 
be  found  equitable,  the  sub-body  re- 
ported to  the  license  committee  that 
it  was  unable  to  draft  a  new  ordi- 
nance table  for  passage  at  this  time. 


GEORGE  BACKER  STARTS  FIRST  FOURSQUARE 

STATE  RIGHTS  FEATURE  FOR  HOFFMAN,  INC. 


With  Array  of  Talent  and  Strong  Story  Material  Forth- 
coming Play  Seen  as  One  of  Greatest 
of  Year 


George  Backer,  president  of  the 
George  Backer  Film  Corporation,  is 
starting  on  his  first  Foursquare  super- 
state rights  picture,  which  will  be  pub- 
lished through  M.  H.  Hoffman,  Inc. 
This  will  be  one  of  the  great  photo- 
plays of  the  year,  it  is  said. 

Has  a  Big  Story 

First,  Mr.  Backer  secured  a  big 
story.  It  has  an  absorbing  theme, 
suspense,  drama,  contrast,  and  several 
situations  that  grip.  Finally,  this 
story  has  a  climax  that  comes  from 
splendid  cumulative  development.  The 
outcome  is  in  doubt  almost  up  to  the 
climax  itself.  Pierre  V.  R.  Key  is 
the  author  of  this  story. 

Second,  Mr.  Becker  has  secured  for 
the  cast  of  this  Foursquare  photoplay 
an  array  of  talent  that,  in  its  entirety, 
is  one  of  the  strongest  which  any 
state  rights  picture  has  had  so  far. 
it  is  announced.  Ruth  Roland  and 
Milton  Sills  are  the  featured  players. 
Other  nationally  known  stage  and 
screen  stars  in  the  cast  are  Leah 
Baird,  J.  Herbert  Frank,  Ollie  Kirk- 
by  and  George  Larkin. 

Makes  Film  Like  Buildings 

Third,  Mr.   Backer  has   made  the 
production  as   he   makes  buildings — 
and  as  a  builder  he  is  pronounced 


one  of  the  greatest  in  New  York. 
The  settings  and  furnishings  will  re- 
flect the  Backer  ideal — the  Backer 
taste  of  simplicity  in  art.  The  direction 
is  to  be  done  by  Robert  Ellis,  who, 
while  one  of  the  youngest  in  the  pro- 
fession, was  trained  in  the  school  that 
developed  Marshall  Xeilan,  who  was 
a  director  colleague  of  Mr.  Ellis  un- 
til recently. 

The  new  Backer  super-feature  is  be- 
ing made  in  the  Norma  Talmadge 
studios,  in  west  Forty-eighth  Street, 
and  will  be  ready  for  publication  in 
September.  It  is  said  to  contain  one 
novelty  which  has  not  yet  been  of- 
fered the  public. 


Toronto,  Ont. — The  Pleasant  Hour, 
one  of  St.  Mary's  theaters,  has  been 
forced  to  close  its  doors  on  account 
of  lack  of  patronage. 


Attend  the  Chicago  Convention 
— make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


ILLINOIS  PASSES 

BILL  HITTING  FILM 

AGAINST  THE  NEGRO 

SPRINGFIELD,  1 11.—  ( Special  to 
the  "Exhibitors  Herald"). —  Among 
the  bills  that  became  laws  at  the  close 
of  the  fiftieth  general  assembly  June 
29  was  the  Jackson  "Birth  of  a.  Na- 
tion" bill.  This  measure,  drafted  by 
a  negro  representative  from  Chicago, 
was  primarily  aimed  to  prevent  the 
exhibition  of  films  in  which  negroes 
were  shown  in  an  unfavorable  light.'  I 

The  bill  as  finally  passed,  however, 
is  amended  greatly  from  the  form  in 
which  it  was  vetoed  earlier  in  the  ses- 
sion, and  while  it  becomes  a  law  is 
declared  to  be  perfectly  harmless.  1 


OMAHA  FILM  EXCHANGE 
ANNOUNCES  SALE  OF 

PROJECTION  MACHINES 

The  Omaha  Film  Exchange,  wit! 
offices  at  108  South  Fourteenth  Street 
Omaha,  through  its  Manager  A.  C 
Hartman,  announces  the  sale  of  pro- 
jection machines  as  follows:  Motio 
graph  to  B.  A.  Gavin,  Friend,  Neb. 
a  Baird,  to  D.  Thomas,  Randolph,  la. 
and  a  Baird  to  John  Motl,  Mullen 
Neb. 


1  NEW  CORPORATIONS 

New  York — The  G.  &  C.  Company  has  bee: 
granted  a  charter  to  manufacture  motion  pic 
tures  with  a  capital  of  $2,000.  Charles  I).  Mc 
Caull,  George  F.  Hanrahan  and  George  111 
mensee  are  directors. 


New  York — The  Crest  Picture  Corporatio 
has  secured  a  charter  to  engage  in  the  mc 
tion  picture  business.  The  organizers  ar 
Carle  E.  Carlton,  Sidney  Sonnenschein  an' 
Mary  Kegley.  The  company  is  capitalized  : 



Adolph  Jean  Menjou  will  appear  in  su] 
port  of  Norma  Talmadge  in  her  next  produ* 
tion,  "The  Moth."  Mr.  Menjou  previously  at 
peared  on  the  screen  in  support  of  Margueril 
Clark  in  "The  Valentine  Girl"  and  in  "Tl 
Amazons." 


W.  E.  Lusk  has  been  appointed  manager  i 
the  Cleveland  exchange  of  the  Mutual  Fil 
Corporation.  Mr.  Lusk  was  formerly  a  men 
ber  of  the  sales  department  of  the  home  offic 


Mildred  Bayly,  formerly  with  Metro,  h; 
been  engaged  by  Lois  Meredith  Pictures,  In< 
to  play  the  part  of  Isabelle  in  that  company- 
rirst  production  for  publication  through  S 
perlative  Pictures  Corporation. 


OUR  PLATFORM 

"There  is  but  one  course  to 
take  if  the  exhibitors'  organiza- 
tion is  ever  to  attain  its  right- 
ful place  in  the  industry:  there 
must  be  a  thorough  house- 
cleaning  of  men  and  methods 
and  the  old  parasitical  system 
of  making  the  league  a  poach- 
ing ground  for  a  few  selfish 
individuals  must  be  forever 
abandoned." 

—From   HERALD  editorial,  May  19, 
1917. 




EXHIBITORS  HERALD 


17 


THE  CORNER  GROCER,"  WITH  LEW  FIELDS, 

IS  IN  PRODUCTION  AT  WORLD  STUDIO 


Second  of  Series  with  Noted  Stage  Star  Is  Adapted  from 
Play  with  Longest  New  York  Run;  French 
Players  Announced 


Lew  Fields  is  at  work  in  the  Peer- 
ss  studio,  Fort  Lee,  upon  the  sec- 
nd  of  the  series  of  photoplays  in 
hich  he  is  to  appear  for  World- 
ictures  Brady -made.  This  is  a 
creen  version  of  "  The  Corner 
rocer,"  which  is  said  to  have  had 
he  longest  New  York  run  as  a  stage 
omedy-drama. 

The  Corner  Grocer"  was  written 
nd  produced  by  Adolph  Phillip  at 
he  German  Theater  in  New  York, 
here  its  career  continued  for  1,007 
erformances,  outdistancing  "The 
)ld  Homestead,"  which  held  the  rec- 
rd  up  to  that  time.  This  achieve- 
lent  was  the  more  remarkable  for 
he  reason  that  the  piece  was  played 
n  a  foreign  tongue  and  could  not 
ppeal  to  anything  like  the  entire 
opulace. 

Called  Serio-Comic 

The  story  is  of  the  kind  sometimes 
[escribed  as  serio-comic — which  is  to 
ay  it  is  mainly  humorous,  but  car- 
ies a  vein  of  serious  material.  Thus 
The-  Corner  Grocer"  comes  well 
vithin  the  acting  gifts  of  Mr.  Fields, 
rhose  skilful  blending  of  fun  and 
>athos  in  "The  Man  Who  Stood  Still" 
s  well  remembered. 

From  the  offices  of  the  World  Cor- 
>oration  also  comes  word  that  "When 
True  Love  Dawns,"  the  last  of  the 
eries  of  French  photoplays  pur- 
chased by  the  Brady  International 
Service  for  the  World-Pictures  pro- 
ram,  is  about  to  be  published.  Susan 
iirandaise,  called  "the  sweetest  girl 
n  Europe,"  is  the  star  of  this  play, 
md    the    cast  also    includes  Albert 


Signer,  whose  acting  attracted  much 
attention  in  Sarah  Bernhardt's 
"Mothers  of  France"  and  Regina  Ba- 
det's  "Atonement." 

Contains  Unique  Features 

"When  True  Love  Dawns"  is  said 
by  its  American  sponsors  to  contain 
certain  unique  features,  among  them 
a  set  of  characters  and  a  story  with- 
out evil.  In  spite  of  this  the  play 
carries  a  remarkably  strong  and  inter- 
esting plot.  This  screen  drama  was 
directed  by  Louis  Mercanton,  whose 
artistry  has  been  praised  in  a  most 
emphatic  manner  by  the  reviewers. 

Miss  Grandaise  is  expected  to  come 
to  America  in  person  under  consign- 
ment to  World-Pictures  Brady-made 
as  soon  as  she  finishes  the  play  upon 
which  she  is  working  with  Mr.  Mer- 
canton at  present  "somewhere  in 
France."  The  uncertainties  of  ocean 
travel  are  such  at  this  time  that  the 
date  of  her  coming  cannot  be  stated 
positively,  but  it  is  believed  that  she 
will  be  here  before  the  end  of  Au- 
gust. 

Brady  Provides  Scenarios 

Director  General  Brady  lias  already 
provided  several  scenarios  for  the  use 
of  Miss  Grandaise.  These  are  all  on 
American  topics,  and  the  present  plan 
provides  that  they  shall  be"  produced 
one  after  the  other,  with  no  waste  of 
time  between  plays. 

Regina  Badet,  "the  Vampire  of 
France,"  who  has  been  seen  in  this 
country  in  "Atonement"  and  "The 
Golden  Lotus,"  will  not  join  the  forces 
of  World-Pictures  for  three  or  four 
months. 


NEW  EDGAR  LEWIS  PICTURE,  UNDER  WAY, 

SOON  WILL  BE  READY  FOR  PUBLICATION 


\nthony  P.  Kelly  Is  Author  of  Story  Which  Producer  Now 
Is  Making  Independently;  Hint  of 
Plot  Withheld 


FORT  LEE  SUNDAY 
PRODUCING  HIT 
BY  CITY'S  MAYOR 


With  the  announcement  of  the 
apening  by  Frank  Hall  of  Edgar 
Lewis'  special  production,  "The  Bar 
Sinister,"  at  the  Pitt  Theater,  Pitts- 
Durgh,  for  a  summer  run,  come  ru- 
mors of  big  preparations  well  under 
way  for  a  new  Edgar  Lewis  picture 
which  promises  to  be  ready  for  pub- 
lication in  a  few  weeks. 

Edgar  Lewis'  new  picture  is  by 
Anthony  P.   Kelly,  author  of  "The 


Bar  Sinister,"  but  no  hint  has  yet 
been  given  as  to  the  nature  of  the 
story  or  the  importance  of  the  sub- 
ject treated.  It  is  natural,  however, 
that  unusual  interest  should  be  shown 
in  the  next  production  of  this  promi- 
nent director  who,  aside  from  the 
success  achieved  by  his  former  ef- 
forts, which  include  "The  Xigger," 
"The  Bondman"  and  "The  Barrier," 
is  backing  his  own  pictures  and  op- 
erating as  an  independent  producer. 


Rules  Concerns  in  N.  J.  Town 
Must  Work  in  Studios 
on  Sabbath 


An  order,  which  will  have  a  far- 
reaching  effect  upon  the  motion  pic- 
ture concerns  with  studios  in  Fort 
Lee,  X.  J.,  was  issued  this  week  by 
Edward  A.  White,  mayor  of  the  New 
Jersey  city,  when  he  ruled  that  hence- 
forth no  motion  picture  companies 
will  be  allowed  to  photograph  exte- 
riors or  do  other  work  "on  the  lot" 
on  Sunday. 

The  Fort  Lee  executive  at  the  same 
time  declared  there  would  be  no  ob- 
jection to  picture  producing  on  the 
Sabbath  if  it  is  conducted  within  the 
studios.  The  laws  of  New  Jersey 
vest  him  with  discretionary  powers  in 
the  matter. 

Mayor  White's  new  measure  regu- 
lating the  manufacture  of  film  was 
set  forth  after  he  had  ordered  a  can- 
cellation of  Sunday  picture-taking  on 
the  third  Mae  Marsh  Goldwyn  pro- 
duction, and  other  concerns'  activities. 


NEXT  CHAPLIN  COMEDY 
TO  BE  BURLESQUE  ON 
TYPICAL  WESTERN  "MOVIE" 

Charlie  Chaplin  is  at  work  on  his 
next  comedy  for  Mutual.  While  he 
has  not  made  known  definitely  the 
character  of  the  production  he  has 
hinted  that  it  will  be  a  '"western." 
If  the  idea  is  worked  out,  it  will 
probably  be  a  burlesque  on  the  typi- 
cal western  "movie." 

Mutual's  $670,000  a  year  comedian 
is  back-  at  the  Lone  Star  studio  at 
Los  Angeles  after  a  five  day  trip  to 
San  Francisco  with  his  brother,  Syd. 
When  "The  Immigrant"  was  com- 
pleted, Chaplin  declared  a  vacation 
for  all  hands  and  started  for  northern 
California  with  his  brother.  He 
showed  the  strain  of  the  strenuous 
work  on  "The  Immigrant"  and  re- 
turned after  his  rest,  full  of  energy 
and  enthusiasm  for  his  forthcoming 
production. 

Edna  Purviance,  Chaplin's  leading 
woman,  hurried  to  the  old  home  town, 
Lovelock,  Nev.,  where  she  spent  the 
time  between  pictures. 


AMERICAN  COMPLETES 
WATER  SCENES  FOR 

JULIETTE  DAY  FILM 

Water  scenes  in  and  out  Los  An- 
geles harbor  were  completed  this 
week  for  "Betty  and  the  Buccaneers," 
a  future  American  Film  feature,  Juli- 
ette Dav's  cinema  introduction. 


18 


EXHIBITORS  HERALD 


BIDS  FROM  BUYERS  ON  "WHO'S  YOUR  NEIGHBOR?" 

ARE  BRISK,  IS  REPORT  OF  MASTER  DRAMA 


Interest  Manifested  by  Purchasers  in  State  Rights  Market 
Exceeds  Concern's  Expectation,  Says  General 
Manager  Becker 


Following  the  private  showing  last 
week  of  "Who's  Your  Neighbor?" 
the  seven-reel  sociological  cinema 
spectacle  to  exhibitors,  state  rights 
buyers  and  trade  newspaper  critics, 
the  offices  of  the  Master  Drama  Fea- 
tures, Inc.,  1493  Broadway,  New  York, 
have  received  many  bids  from  buyers 
for  this  screen  drama. 

Is  Propaganda  Film 

"The  interest  manifested  by  state 
rights  buyers  and  exhibitors  in  this, 
our  first  screen  production,  has  ex- 
ceeded our  fondest  expectations," 
said  General  Manager  Herman  Beck- 
er. "All  along,  even  while  this  pic- 
ture was  in  process  of  production, 
we  have  felt  that  in  it  we  had  the 
ideal  propaganda  photoplay.  It  has 
been  generally  accepted  by  critics 
everywhere  as  the  most  powerful  ar- 
gument of  its  kind  ever  presented  up- 
on   the   screen.     Virile   and  full  of 


Stanley  V.  Mastbaum)  who  controls 
a  large  chain  of  film  theaters,  has 
signed  for  the  entire  first  year's  out- 
put of  twenty-six  Goldwyn  pictures 
for  his  Stanley  Theater,  Philadelphia. 
Is  Called  Achievement 

Thus  does  Goldwyn  enter  Ameri- 
ca's third  largest  city  in  the  premier 
showplace  of  the  community;  an 
achievement  as  distinctive  as  its  sign- 
ing of  the  Strand  Theater,  New  York. 
The  booking  of  the  Goldwyn  produc- 
tions by  Mr.  Mastbaum  may  be  taken 
to  mean  that  Goldwyn  Pictures  will 
be  presented  in  the  hundred  or  more 
theaters  under  the  direct  control  of 
this  Pennsylvania  exhibitor. 

Goldwyn's  managers  in  its  nineteen 
American  branches,  as  well  as  the 
managers  of  its  six  Canadian  offices, 
have  been  on  duty  since  June  11  and 
announcement  is  about  to  be  made  of 
the  signing  of  important  exhibitors 
in  most  of  the  large  American  and 
Canadian  centers. 

Branch  Showings  in  July 

In  other  announcements  this  week 
Goldwyn  gives  the  street  addresses  and 
locations  of  all  of  its  branches  in 
North  America,  and  presents  a  solid 


dramatic  tensity,  it  offers  a  solution 
for  a  troublesome  problem. 

"In  our  desire  to  produce  a  photo- 
play that  should  stand  out  above  any- 
thing of  its  kind,  we  have  spared  no 
expense.  Written  by  Willard  Mack, 
author  of  'Kick  In,'  one  of  the  great- 
est melodramatic  successes  ever  seen 
in  New  York,  and  many  other  suc- 
cessful plays.  'Who's  Your  Neighbor?' 
was  directed  by  S.  Rankin  Drew. 
Cast  Carefully  Picked 

The  cast,  including  such  well 
known  favorites  as  Christine  Mayo, 
Evelyn  Brent,  Anders  Randolf,  Frank 
Morgan  and  William  Sherwood,  was 
chosen  carefully  with  a  view  to  com- 
plete harmony  of  all  the  characters." 

The  Overland  Film  Company,  Sam- 
uel Krellberg,  general  manager,  has 
been  apointed  selling  agents  and  will 
operate  from  the  offices  of  the  Mas- 
ter Drama  Features,  Inc.,  1493  Broad- 
way, New  York. 


front  with  no  branch  vacancies  to  be 
filled.  While  the  formation  of  this 
distributing  organization  has  been  ac- 
complished in  sixty  days  the  work 
of  preparation  for  it  has  extended 
over  a  period  of  ten  months. 

Trade  showings  will  be  held  in  all 
of  the  branches  in  July,  thus  making 
good  the  promises  of  Goldwyn  Pic- 
tures Corporation  given  to  exhibitors 
last  January. 


EDWARD  WARREN  BUSY 

ON   HIS   SECOND  FILM 

WITH  ALL-STAR  CAST 

Edward  Warren  is  busy  at  work 
on  his  second  big  production  under 
his  own  banner.  It  promises  to  ex- 
cel even  the  settings  of  "The  War- 
fare of  the  Flesh,"  and  an  all-star 
cast  is  being  used.  A  number  of 
well-known  actors  have  been  secured 
from  the  stage  as  well  as  from  the 
motion  picture  ranks,  and  they  are 
being  supported  by  a  big  cast. 

The  exact  nature  of  the  new  play 
is  not  disclosed,  but  it  is  understood 
that  it  is  going  to  be  an  all-pleasing 
heart  story  of  the  present  day. 


SHERRILL  TRAINING 
WITH  FIGHTER  FOR 
ROLE  IN  NEW  FILM 

"Live  in  the  atmosphere  of 
the  character  to  be  played"  evi- 
dently has  become  the  motto 
of  Jack  Sherrill,  the  popular 
Frohman  Amusement  Corpora- 
tion juvenile  star.  For  the  past 
three  weeks,  since  the  comple- 
tion of  his  enacting  the  leading 
juvenile  role  in  the  Authors' 
Film  Corporation  production  of 
Otto  Hauerbach's  Broadway 
play  "  The  Silent  Witness," 
young  Sherrill  has  been  hard  at 
work  under  the  tutelage  of  a 
prominent  ex-lightweight  cham- 
pion of  the  padded  ring,  putting 
himself  in  shape  for  the  lead 
which  he  will  play  in  a  coming 
Frohman  superproduction. 

The  part  to  be  played  by  Jack 
Sherrill  calls  for  some  athletic 
stunts.  It  is,  however,  for  the 
success  of  the  prize  -  fighting 
scenes  in  the  new  play  that 
young  Sherrill  is  now  priming 
himself,  and  consequently  each 
morning  finds  him  pounding  the 
lanes  about  the  outskirts  of  the 
city  with  his  trainer  and  asso- 
ciate (each  night  finds  him  in 
close  attention  at  some  ring- 
side), and  it  is  rumored  that  the 
mysterious  "Dixie  Dandy" 
whose  shifty  left  put  one  "Bat- 
tling" Dunn  along  the  knockout 
route  a  night  or  two  since 
"  somewhere  in  Jersey "  was 
none  other  than  the  selfsame 
Jack  Sherrill. 


timillt  •■•■■IlllllltK  ■  

OLOMA  PHOTOPLAY  CO.  IS 

FORMED  AT  TERRE  HAUTE 

Terre  Haute,  Ind. — A  new  motion 
picture  company,  to  be  known  as  the 
Oloma  Photoplay  Company,  has  beer 
formed  here  and  will  commence  worl 
in  a  new  studio  on  the  outskirts  o:.j 
Cleveland  as  soon  as  the  building  i: 
completed. 

The  Cleveland  Chamber  of  Com 
merce  furnished  the  site.  The  incor 
porators  are;  Al  Weston  of  Terrl 
Haute,  Ind.;  Mabel  Stone  of  Bicknell 
Ind.;  Jane  Darnell  of  the  World  Filn 
Corporation,  and  it  is  announced  tha 
probably  G.  M.  (Broncho  Billy)  An 
derson  will  be  among  the  owners. 

Plans  for  the  building  of  a  moderl 
studio  are  being  drawn  by  Loui 
Walker,  and  the  contract  will  be  le 
to  Edward  Studee.  One  of  the  fefl 
tures  of  the  new  concern  will  be  th 
fact  that  every  actor  and  actress  c 
the  company  will  be  counted  amon; 
the  stockholders,  as  it  will  be  formei 
on  a  co-operative  basis. 


STANLEY  V.  MASTBAUM,  PHILADELPHIA  EXHIBITOR 
WITH  THEATER  CHAIN,  SIGNS  FOR  GOLDWYN  FILMS 


Entire    Year's    Output    of    New    Producing    Concern's  Products 
Will  Be  Shown  in  America's  Third  Largest 
Premier  Showplace 


EXHIBITORS  HERALD 


19 


BESSIE  BARRISCALE  AND  KERRIGAN  FILMS 

FOR  PARALTA  WILL  BE  FINISHED  IN  AUGUST 


ig  Sets  Being  Built  for  Features  in  Making;  Lucille  K. 
Younge  and  Edith  Chapman  in  "Rose 
o'  Paradise"  Cast 


Work- 
Rose  o' 


is  progressing  rapidly  on 
Paradise,"  the  first  Bessie 
Barriscale  film  under  the  direction  of 
ames  Young,  and  also  on  the  J.  War- 
ren Kerrigan  production  "A  Man's 
Man,"  to  be  issued  by  Paralta  Plays, 
Inc.  Both  of  these  features  will  be 
finished  and  ready  for  publication  in 
August,  it  is  expected. 

Building  Big  Set 
A  massive  outdoor  scene  is  being 
constructed  by  Richard  Holmes  Paul, 
art  director,  for  "A  Man's  Man,"  rep- 
resenting a  cantina  presided  over  by 
Moth  Jenks"  in  Sobrante,  Central 
America.  It  is  here  many  of  the  im- 
portant scenes  take  place  between 
John  Stewart  Webster,  played  by  Mr. 
Kerrigan,  and  other  leading  charac- 
ters of  the  story. 

Another  big  set  being  built  by  Mr. 
Paul  and  his  assistants  represents  a 
street  in  a  small  town  in  Virginia. 
This  scene  will  be  utilized  in  Miss 
arriscale's  production  of  Grace  Mil- 
ler White's  story.    Clyde  De  Vinna, 


Bessie  Barriscale's  cameraman,  is  in- 
troducing some  original  photographic 
effects  in  this  production  of  "Rose  o' 
Paradise." 

Miss  Younge  Supports  Star 

Lucille  Younge  is  playing  the  part 
of  Miss  Merriweather  in  support  of 
Miss  Barriscale.  Edith  Chapman  has 
another  important  role  in  this  play. 
Both  these  players  are  widely  known. 
Both  have  been  identified  with  several 
of  the  most  important  productions 
made  on  the  screen. 

Beside  the  new  indoor  studio  and 
other  improvements  at  the  Paralta 
studios  at  Hollywood,  a  new  property 
storage  house  is  being  built,  dimen- 
sions 100  by  125,  and  a  new  light  dif- 
fusing system  is  being  installed,  laid 
out  on  original  lines  devised  by  Rob- 
ert Brunton.  At  least  two  months 
more  work  will  be  required  to  make 
all  the  changes  and  erect  the  new 
structures  planned  by  Vice  President 
Kane  to  bring  the  studios  up  to  the 
standard  of  efficiencv  set  bv  him. 


AIN'T  IT  A  GR-R-RAND 
AND  GLORIOUS  FEELIN' 
TO  BE  LIKE  THIS  P.  A.? 

Not  to  be  outdone  by  patri- 
otic citizens  who  have  offered 
their  yachts  for  service  in  the 
present  "unpleasantness"  with 
Germany,  Bennie  Zeidman.  who 
looks  after  the  publicity  and 
voluminous  correspondence  of 
Doug  Fairbanks,  has  come  to 
the  front  with  a  most  extraor- 
dinary proposition. 

Mr.  Zeidman  is  the  fond  pos- 
sessor of  a  flock  of  trained  fly- 
ing fish.  These  fowls  are  re- 
markably keen  of  eye  and  can 
distinguish  Bennie  from  the 
pebbles  on  Moonstone  Beach, 
Catalina  Island,  Cal.  (where 
he  has  been  training  them).  At 
a  signal  from  their  master  the 
finny  tribe  has  been  trained  to 
drop  oranges  from  great 
heights. 

It  is  Bennie's  purpose  to  loan 
the  squad  of  fish  to  the  govern- 
ment, to  join  the  aviation  corps 
at  the  front,  there  to  be  em- 
ployed to  drop  bombs  on  the 
"domes"  of  the  Huns.  We  can 
see  an  early  ending  of  the  war. 


MARCUS  LOEW  AND  T.  L.  TALLY,  BIG  EXHIBITORS 

OF  EAST  AND  WEST,  MEET  ON  GOLDWYN  "LOT" 


T.  L.  Tally  of  the  West  and  Mar- 
cus Dbew  of  the  East  met  at  the 
Goldwyn  studios  in  Fort  Lee,  X.  J., 
last  week  and  were  photographed 
with  Samuel  Goldfish,  president  of 
the  Goldwyn  Pictures  Corporation, 
and  Alfred  Weiss,  vice  president  of 
the  Goldwyn  Distributing  Corpora- 
tion, out  "on  the  lot"  where  a  pre- 
tentious circus  spectacle  in  Mae 
Marsh's  third  play  was  being  photo- 
graphed. 

Mr.  Tally  owns  and  conducts  a  big 
motion  picture  house  in  Los  Angeles, 

,  while  Marcus  Loew  controls  many 
theaters  in  New  York  City. 

All  photographic  traditions  require 
that  the  principals  of  a  picture  be 
identified  from  left  to  right.  Owing 
to  the  fact  that  the  left  wing  of  the 

i  accompanying  snapshot  is  occupied 
exclusively  by  those  who  were  con- 
tributing no  more  than  "atmosphere" 
to  the  circus  scenes,  the  batting  or- 
der will  be  presented  from  right  to 
left.  Omitting  the  great-great-great- 
grandson  of  Julius  Caesar  and  the 
two  upholstered  camels,  the  first  four 
figures,  from  right  to  left,  are  T.  L. 


Tally  of  Los  Angeles.  Samuel  Gold- 
fish, Marcus  Loew  and  Alfred  Weiss. 


N.  Y.  F.  I.  L.  M.  CLUB 

SOON  TO  HOLD  OUTING 

President  Saunders  of  the  F.  I.L.M. 
Club  of  New  York  City,  at  a  recent 
meeting,  appointed  a  committee  to 
make  arrangements  for  the  club's 
first  annual  outine.  to  be  held  soon. 


EAST  MEETS  WEST  ON  THE  GOLDWYN  "LOT" 


Omitting  the  Man  in  Uniform,  the  First  Four  Figures  from  Right  to  Left :    T.  L.  Tally  of  Los 
Angeles,  Samuel  Goldfish,  Marcus  Loew  and  Alfred  Weiss  (Goldwyn) 


EXHIBITORS  HERALD 


FATE   OF   EX-CZAR   WILL  DETERMINE 

ENDING  OF  "FALL  OF  ROMANOFFS"  FILM 


Varied  Reports  of  Former  Ruler's  Final  End  Hold  Up  Com- 
pletion of  Herbert  Brenon's  Picture;  Now 
Is  Without  Ending 


So  much  is  happening  in  Russia  at 
present,  and  so  varied  are  the  ac- 
counts of  the  present  mode  of  living 
and  occupation  of  the  czar  and  the 
royal  family,  that  Herbert  Brenon, 
who  is  working  day  and  night  to 
complete  his  picture  "The  Fall  of  the 
Romanoffs,"  is  unable  to  tell  from 
day  to  day  how  his  picture  will  end. 
At  first  he  had  planned  to  close  his 
picture  with  the  czar  receiving  the 
news  of  his  overthrow  at  the  rail- 
road station. 

Varied  News  Stalls  Film 

Then  the  news  was  cabled  to  this 
country  that  the  czar  and  his  whole 
family  were  devoting  their  energies 
and  spare  time  to  digging  potatoes 
in  one  of  their  palaces  just  outside  of 
Petrograd,  and  that  in  the  garb  of 
simple  peasants,  they  had  joined  the 
back-to-the-soil  movement. 

Later  came  information  that  death 


The  Rothacker  Film  Manufacturing 
Company  of  Chicago  announces  re- 
ceipt of  the  first  consignment  of  ex- 
posed negative  from  Charles  Hugo, 
a  cameraman  who  is  in  the  Orient  se- 
curing motion  pictures  of  the  life,  in- 
dustries and  scenes  of  Japan,  China, 
Sumatra,  Java,  Borneo  and  India. 

Other  activities  at  the  Rothacker 
plant,  Chicago,  include  the  making  of 
a  five-reel  Polish  feature,  entitled 
"His  Peasant  Wife,"  the  story  of 
which  was  written  by  W.  Zadora 
Szuwalski;  the  finishing  of  a  one- 
reel  novelty  subject  typical  of  a  day 
at  Riverview  park,  and  1,000  feet  of 
film  showing  every  detail  of  the  life 
of  a  soldier  at  the  training  camp  at 
Fort  Sheridan,  from  the  time  he  re- 
ports there  until  his  training  is  fin- 
ished. 

To  Film  Big  Parks 

Two  camera  crews  from  the  Roth- 
acker studios  will  leave  Chicago  on 
July  12  to  secure  a  series  of  scenic 
pictures  of  Yellowstone  Park,  Glacier 
National  Park,  the  Jackson  Hole  dis- 
trict, Grand  Canyon  of  the  Colorado 
and  other  western  territory,  while  an- 
other crew,  under  T.  H.  Miller,  now 
is  in  New  York  State  getting  special 
industrial  subjects. 


had  brought  an  end  to  the  life  of 
the  ill-fated  ruler  of  Russia.  Still 
later  Mr.  Brenon  was  informed  that 
the  czar  was  still  alive  but  had  been 
thrown  into  prison. 

Mr.  Brenon  is  watching  the  dis- 
patches with  intense  interest  from 
day  to  day,  hoping  to  glean  the  truth 
from  the  garbled  dispatches,  and  to 
be  able  to  get  an  ending  for  his  pic- 
ture. 

Picture  Without  Ending 

As  it  stands  at  present  it  is  a  pic- 
ture without  an  ending  and  the  only 
solution  for  the  problem  is  for  the 
Russian  people  to  decide  just  ex- 
actly what  will  be  the  permanent  fate 
of  their  former  ruler. 

"The  Fall  of  the  Romanoffs"  is 
nearing  completion.  A  few  more 
weeks  and  the  last  scenes  will  be  tak- 
en, that  is,  should  circumstances  per- 
mit. 


The  Commonwealth  Pictures  Cor- 
poration has  arranged  for  the  use  of 
the  Rothacker  studios  for  two  weeks 
in  July  to  produce  their  first  feature 
film,  starring  Elsie  MacKay. 

Three  Subjects  Popular 

"Zeppelin  Attack  on  New  York 
City"  and  "Manning  Our  Navy,"  two 
featurettes  recently  made  at  the 
Rothacker  studios  and  published 
through  Mutual  Film  Corporation, 
have  proven  popular,  and  Mutual  re- 
ports good  business  with  the  pic- 
tures. Another  special  feature,  enti- 
tled "Seven  Cutey  Pups,"  issued 
through  the  Universal  Film  Manufac- 
turing Company,  also  is  proving  pop- 
ular. 


"MAN  TO  MAN"  IS  TITLE 
OF  IRVING  CUMMINGS' 

INITIAL  PRODUCTION 

"Man  to  Man"  is  the  name  selected 
for  the  first  Irving  Cummings  picture, 
which  is  nearing  completion  at  the 
Port  Henry  (N.  Y.)  studios,  where 
the  company  is  at  work  on  the  final 
exteriors.  The  picture  will  be  issued 
by  the  Superlative  Pictures  Corpora- 
tion. 


GERALDINE  FARRAR  TO 
START  ARTCRAFT  FILM 
AT  COAST  NEXT  WEEK 

Cecil  B.  De  MiUe  Will  Direct  Noted 
Diva  at  Lasky  Studio;  Film 
Not  Named 

Geraldine  Farrar,  who  will  soon 
make  her  debut  as  an  Artcraft  star 
under  the  direction  of  Cecil  B.  De 
Mille,  is  at  present  making  a  motor 
trip  with  her  husband,  Lou-Tellegen. 
The  couple  are  touring  the  northern 
part  of  California  and  are  expected 
back  at  the  Lasky  studio  next  week. 

Cecil  B.  De  Mille  has  set  the  ma-, 
chinery  of  the  Lasky  studio  at  work 
preparing  for  the  forthcoming  pro- 
duction, so  that  when  the  famous 
diva  returns  she  will  be  able  to  com- 
mence work  immediately.  Upon  com- 
pletion of  her  first  Artcraft  picture, 
the  title  of  which  has  not  as  yet 
been  announced,  Miss  Farrar  will 
take  a  two  weeks'  rest  before  starting 
her  second  film. 


GENERAL  WILL  OPEN 

THREE  NEW  EXCHANGES 

Branches   to   Be   Located   in  Cities 
Not  Used  as  Distributing 
Centers 

As  the  result  of  the  expansion  in- 
augurated by  General  Manager  Har- 
old Bolster  in  the  General  Film  Com- 
pany's volume  of  product,  the  order 
has  gone  out  for  the  opening  of  three 
exchanges  in  as  many  different  cities 
not  used  as  distributing  centers. 

The  three  new  exchanges  will  be 
announced  soon.  It  was  found  nec- 
essary to  provide  them  to  relieve 
other  exchanges  of  pressure  of  busi- 
ness arising  out  of  the  larger  prod- 
uct being  handled. 

General  Sales  Manager  S.  R.  Kent 
is  at  present  engaged  in  organizing 
the  staffs  of  the  new  exchanges  and 
arranging  quarters. 


CHICAGO  ART  DRAMAS 
GETS   KING -BEE  FILM 

FOR  THE  MIDDLE  WEST 

R.  O.  Proctor,  Manager  of  Exchange, 
Announces  Plan  of  Dis- 
tribution 

R.  O.  Proctor,  general  manager  of 
the  Art  Dramas  Service  at  207  South 
Wabash  avenue,  Chicago,  announces 
that  he  has  secured  the  Billy  West 
King-Bee  comedies  for  the  Midwest. 
These  comedies  will  be  distributed  in 
the  same  manner  as  the  regular  pro- 
gram features  the  company  now  han- 
dles. 


ROTHACKER  CO.  GETS  FIRST  TRAVELOG  FILMS 

FROM  CAMERAMAN  WORKING  IN  ORIENT 


Will  Send  Staffs  to  National  Parks   for  Scenic  Series; 
Work  on  Other  Features  in  Plant 
Now  Under  Way 


EXHIBITORS  HERALD 


21 


CRITERION  THEATER  AT  ATLANTIC  CITY  LEASED 
BY  FRANK  HALL  FOR  THE  SUMMER  SEASON 


Nfew  Jersey  Exhibitor  and  State  Rights  Operator  to  Operate 
Big  Boardwalk  House  with  Feature  Attractions; 
"The  Whip"  Used  for  Opening 


The  Criterion  Theater,  one  of  At- 
antic  City's  leading  photoplay  houses, 
situated  on  the  boardwalk  in  the 
icact  of  the  amusement  district,  has 
Deen  leased  for  the  summer  by  Frank 
Hall,  the  New  Jersey  exhibitor  and 
state  rights  operator,  who  recently 
>videned  the  scope  of  his  activities  by 
lurchasing  outright  from  Edgar 
Lewis  his  latest  production,  "The  Bar 
Sinister." 

Mr.  Hall  opened  the  seashore  the- 
ater June  23  with  "The  Whip"  as  the 
hief  attraction,  and  this  will  be  fol- 
owed  by  "Enlighten  Thy  Daughter," 
The  Bar  Sinister,"  "On  Trial,"  "Joan 
he    Woman,"    "Civilization,"  "The 
arden   of  Allah"    and  "Beware  of 
trangers."     Mr.    Hall   controls  the 
ew  Jersey    rights  to  all   of  these 
lms.     The  productions  are  distrib- 


16,100  SUIT  BROUGHT 
AGAINST    KALEM  BY 

DIRECTOR  J.  W.  HORNE 


Seeks  $5,100  in  Salary  and  $10,000  in 
Commissions  Claimed 
to  Be  Due 

Los  Angeles,  Cal. — Claiming  a  vio- 
lation of  contract,  James  W.  Home, 
a  motion  picture  director,  has  filed 
a  suit  in  the  Superior  Court  to  re- 
cover $16,100  from  the  Kalem  Com- 
pany. 

Home  alleges  he  was  to  receive 
$200  a  week  and  2  per  cent  commis- 
sion on  pictures  issued  for  one  year 
from  January  1,  1917,  but  that  on 
June  18  he  was  discharged.  The  suit 
includes  $5,100  salary  claimed  to  be 
due.  $10,000  on  commissions  and 
$1,000  for  the  use  of  his  automobile. 


REEL  FELLOWS'  CLUB 
OF   CHICAGO   HOLDS  A 
SMOKER  AND  LUNCHEON 


Film    Shown    for    Entertainment  of 
Members  and  Guests;  Trade 
Well  Represented 

The  Reel  Fellows'  Club  of  Chicago 
held  an  old  -  fashioned  smoker  and 
lunch  party  at  the  clubrooms,  Wa- 
bash avenue  and  Adams  street,  Fri- 
day night,  June  29. 

A  pleasing  feature  of  the  evening 
was  the  showing  of  a  film  for  the  en- 
tertainment of  the  guests,  and  many 
men  prominent  in  motion  picture  cir- 
cles in  the  Midwest  attended  the 
open  session. 


uted  in  that  territory  through  the 
Civilization  Film  Corporation,  with 
executive  offices  in  Newark. 

Contrary  to  the  policy  of  most  the- 
atrical men,  Mr.  Hall  does  not  be- 
lieve in  curtailing  his  activities  in  the 
summer.  Not  only  will  he  keep  all 
of  his  picture  theaters  open  during 
the  hot  months,  but  he  has  increased 
the  size  of  his  programs,  and  with 
the  aid  of  a  special  publicity  cam- 
paign has  launched  a  drive  for  sum- 
mer business  that  already  has  brought 
excellent  results. 

Despite  the  recent  hot  weather, 
business  in  Atlantic  City  and  other 
coast  resorts  has  been  splendid.  "The 
Whip"  played  to  big  business  on  the 
occasion  of  its  initial  presentation  at 
the  Criterion,  and  throughout  the 
week  the  house  was  tilted. 


CHICAGO  COMPELLED 

TO  ALLOW  SHOWING  OF 
"BIRTH  CONTROL"  FILM 

Judge  Joseph  David  and  Jury  Find 
Nothing  Immoral  in  Margaret 
Sanger  Photoplay 

Chicago  will  be  allowed  to  see 
Margaret  Sanger  in  the  photoplay 
"Birth  Control."  Judge  Joseph  David 
and  a  jury  so  decided  June  25,  when 
a  petition  for  a  writ  of  mandamus 
compelling  the  city  officials  to  issue 
a  permit  for  the  exhibition  of  the 
play  was  allowed. 

The  judge  and  jury  attended  a  pri- 
vate showing  of  the  film  and  failed 
to  find  anything  immoral  in  the  en- 
tire play.  The  picture  portrays  Mar- 
garet Sanger  giving  information  on 
methods  of  birth  control  to  women  in 
the  slums  of  New  York. 


JULIAN  JOHNSON  QUITS 
PHOTOPLAY  MAGAZINE 
TO  EDIT  SELZNICK  FILMS 


VICE  PRESIDENT  BAUMER 
OF  ROTHACKER  CO.  IN 

CHICAGO  AFTER  TRIP 

W.  J.  Baumer,  vice  president  of  the 
Rothacker  Film  Manufacturing  Com- 
pany has  just  returned  to  the  Chicago 
plant  after  a  tour  of  observation 
throughout  the  East. 


Julian  Johnson,  editor  of  Photoplay 
Magazine,  has  resigned  from  that 
publication  to  accept  the  position  of 
editor  in  chief  of  Selznick-Pictures. 
Mr.  Johnson's  resignation  from 
Photoplay  will  go  into  effect  as  soon 
as  the  publishers  engage  his  suc- 
cessor, and  he  will  take  up  his  new 
duties  immediately,  probably  soon 
after  July  1. 


FIRST  GROUP  PICTURE  OF  GOLDWYN  PLAYERS 


LEFT    TO    RIGHT— MAXINE    ELLIOTT,    MAE    MARSH,    MADGE  KENNEDY 
JANE  COWL  (Goldwyn  Pictures) 


AND 


22 


EXHIBITORS  HERALD 


FAIRBANKS  ENGAGES  TWO  NOTED  DIRECTORS 

TO  MEET  DEMAND  FOR  MORE  FILM  PLAYS 


J.  W.  McDermott  and  Joseph  Henaberry  to  Work  Under  Personal 
Supervision  of  Director-General  John  Emerson 
in  Speeding  Up  Production 


As  a  result  of  the  unusual  hits 
scored  by  Douglas  Fairbanks'  first 
two  Artcraft  films,  "In  Again — Out 
Again"  and  "Wild  and  Woolly,"  and 
at  the  repeated  requests  of  exhibitors 
all  over  the  country,  Artcraft  Pictures 
has  notified  the  popular  actor-pro- 
ducer that  more  pictures  than  origi- 
nally called  for  are  demanded.  Never 
in  the  history  of  its  existence  have 
more  remarkable  reports  of  record- 
breaking  business  on  a  production 
been  received  by  Artcraft  than  were 
displayed  last  week  soon  after  ".Wild 
and  Woolly"  made  its  first  public  ap- 
pearance throughout  the  country.  At 
the  Rialto  Theater,  New  York,  de- 
spite the  hot  weather,  Manager  Roth- 
apfel  experienced  his  usual  "Fair- 
banks business." 

Thus,  closely  following,  the  an- 
nouncement from  the  Douglas  Fair- 
banks office  in  California  of  its  con- 
sideration of  a  means  of  speeding  up 


Showing  both  the  methods  used  by 
the  food  trust  in  squeezing  the  con- 
sumer and  the  producer,  the  Human 
Rights  Film  Corporation  has  pro- 
duced a  five-part  film,  entitled  "The 
Public  Be  Damned,"  starring  Charles 
Richman  and  Mary  Fuller.  The  pic- 
ture also  shows  the  solution  of  the 
problem  of  defeating  the  men  respon- 
sible for  the  high  cost  of  food. 

Herbert  Hoover,  former  head  of 
the  Belgian  Relief  Commission  and 
newly  appointed  Food  Administrator 
of  the  United  States,  was  recently 
given  a  special  showing  of  "The  Pub- 
lic Be  Damned,"  and  he  heartily  in- 
dorsed the  production,  declaring  that 
it  was  especially  timely  and  would 
arouse  the  public  to  a  realization  that 
something  must  and  can  be  done  to 
check  the  food  barons  who  are  rob- 
bing the  public. 

The  picture  will  be  presented  at 
the  Strand  Theater,  New  York,  this 
week. 

The  story  concerns  John  Black,  the 
head  of  a  powerful  food  trust,  and 
Marion  and  Bob  Merritt,  who  own  a 
small  farm.  The  trust  secures  con- 
trol of  all  food  channels  and  stran- 


productions,  'or  rather  the  elimina- 
tion of  lost  time  between  pictures, 
Artcraft  announces  that  Mr.  Fair- 
banks has  added  two  directors  to  his 
staff  in  the  persons  of  John  W.  Mc- 
Dermott and  Joseph  Henaberry,  who 
will  work  under  the  personal  supervi- 
sion of  John  Emerson.  Mr.  Emer- 
son will  hereafter  be  known  as  di- 
rector general  of  the  Fairbanks  or- 
ganization, and  as  a  result  of  the  as- 
sistance of  McDermott  and  Hena- 
berry will  be  able  to  overcome  the 
loss  of  time  as  outlined  recently  in 
the  new  working  plan  of  this  produc- 
ing unit. 

Both  Mr.  McDermott  and  Mr. 
Henaberry  have  had  considerable  ex- 
perience as  directors,  the  former  hav- 
ing been  on  the  Morosco  directorial 
staff,  while  thf  latter  is  a  graduate 
of  the  D.  W.  Griffith  school  and  is 
responsible  for  many  Fine  Arts  suc- 
cesses. 


gles  the  farmer,  who  cannot  find  a 
market  for  his  products.  Marion  at- 
tempts to  sell  produce  to  a  mission, 
but  Black,  who  is  behind  it,  blocks 
her  plans."  The  farmers  band  to- 
gether to  fight  the  trust.  Black  gives 
Bob  a  check  for  $10,000  to  cover  the 
farm's  output  for  three  years,  and 
Bob  is  denounced  by  the  other  farn^ 
ers.  Bill  Garvin,  a  politician, 
fessing  friendship  for  the  fannJFs, 
introduces  a  bill  to  control  moA- 
stuffs,  and  Marion  works  for  itsjpass- 
age.  Seeing  the  distress  ca\med  by 
the  food  trust,  Bob  helps  to  jRve  the 
bill  passed,  taking  it  away  Mom  the 
gangster,  and  he  is  rcinstaSd  in  the 
good  graces  of  Marion,  vmiose  love 
he  had  lost.  \l 


ENGINEERS  TO  INSPECT 

ROTHACKER  CO.  STUDIO 

DURING  CONVENTION 

The  Society  of  Motion  Picture  En- 
gineers will  devote  one  day  of  their 
sojourn  in  Chicago,  during  the  M. 
P.  E.  L.  convention,  to  the  inspection 
of  the  Rothacker  Film  Manufacturing 
Company's  laboratory-studio. 


KING-BEE  MOVES  TO 
BAYONNE,  N.  J.,  STUDIO; 
STARTS  SEVENTH  COMEDY 


Production   of   Billy  West  Features 
Will  Be  Carried  on  at  New 
Plant  During  Summer 

The  King-Bee  Comedy  Compan 
this  week  moved  into  large  studio 
at  Bayonne,  New  Jersey,  and  pro 
poses  to  remain  there  during  the  sum 
mer  months  where  production  of  com 
edies  will  be  carried  on.  The  Bay 
onne  Studio  has  for  some  time  bee 
under  the  tenancy  of  Charles  Urban 
who  has  sublet  the  major  part  of  i 
to  the  King-Bee  Company. 

Production  of  the  seventh  corned 
of  the  series  has  started.  Billy  West, 
Babe  Hardy,  Leo  White  and  Budd  Ross 
are  in  the  cast.  The  story  is  one 
of  domestic  strife.  Billy  and  Babe 
and  their  wives  occupy  adjoining 
flats,  and  confusion  arises  when  hus- 
bands and  wives  find  themselves  at 
war  through  mistaking  one  another's 
residences. 


FAIRBANKS  TO  MAKE 

SERIES  OF  FIVE -REEL 

FILMS  ON  WORLD  TOUR 


Accompanied   by   Director  Emerson 
and  Prominent  Players,  Star  May 
Start    Trip    Next  Summer 

Douglas  Fairbanks  is  entertaining 
the  thought  of  touring  around  the 
world  next  summer,  providing  war 
conditions  do  not  interfere  with  his 
present  plans.  It  is  his  intention  to 
do  a  series  of  five-reel  plays  for  pub- 
lication through  the  Artcraft,  dealing 
with  an  American  touring  abroad, 
whose  romance  takes  him  to  the  va- 
rious foreign  countries.  He  will  be 
accompanied  on  this  trip  by  Director 
John  Emerson  and  four  prominent 
players,  who  will  play  important 
parts  in  the  supporting  cast.  Direc- 
tor John  Emerson  has  purchased  a 
theme  upon  which  will  be  based  these 
European  films.  ^ 


KLEINE  ISSUES  PRESS 

BOOK  ON  CONQUEST 

PROGRAM  SUBJECTS 

George  Kleine  is  sending  a  pam- 
phlet to  the  trade  telling  of  fourteen 
"films  for  the  whole  family"  on  the 
Conquest  program.  Exhibitors  look- 
ing for  clean  films  will  find  a  wide 
diversity  of  subjects  of  a  high  grade 
entertainment  value,  it  is  announced. 
The  pamphlet  contains  a  full  descrip- 
tion of  each  subject  offered  as  well  as 
valuable  advertising  helps. 


Attend  the  Chicago  Convention 
— make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


FOOD  TRUST  METHODS  TO   SQUEEZE  BUYER 

AND  PRODUCER  EXPOSED  IN  "PUBLIC  BE  DAMNED" 


Five-Part  Feature  Produced  by  Human  Rights  Film  Corporation 
Approved    by   Herbert   Hoover,    United    States  Food 
Administrator;  Will  Arouse  Public,  He  Says 


I      REVI  E WS  1 

Bun  iiiiiiiiiiniiimiiiniiiiiiiiiiiiiiiiiiiiiiiHi  iiiiiiiiiiiiiiHiiiiiiiiiiiiiiiim  imiiiiii'ihiiiiiiiiiiiiiii  iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiiiimiiiiiiiiiniiiiiiiiiiiiiiiiiiiiii  iiiiiiiiiiiiiiiiiiiiiiiiiiTniiiimiiiiiiiiiiiiiiiill 


Mary  MacLaren  in 

"THE  PLOW  WOMAN" 

Butterfly  drama;  five  parts:  published  July  2 

As  a  whole    _   Interesting 

Story    _    Melodramatic 

Star      -Pleasing 

Support   Good 

Settings  —  Splendid 

Photography   .  .  Clear 

[  Adapted  by  J.  Grubb  Alexander  from  the  novel  of 
Eleanor  Gates  and  produced  under  the  direction  of  Charles 
bwickard,  "The  Plow  Woman"  presents  a  vivid  story  of 
he  days  of  1871,  in  which  a  hard-hearted  old  Scotchman, 
Indians  on  the  warpath,  burning  stockades  and  frontier 
ioldiers  play  an  important  part. 

Mary  MacLaren  portrays  the  part  of  Mary  MacTavish 
^he  plow  woman,  in  a  most  pleasing  manner,  and  is  ac- 
:orded  excellent  support  by  a  large  cast  of  players,  in- 
:luding  H.  C.  De  More.  Marie  Hazelton,  L.  C.  Shumway. 
Sngsley  Benedict,  Hector  Sarno.  Frank  McQuarrie, 
Tommy  Burns.  George  Hupp  and  a  delightful  little  child- 
ictrcss,  Clara  Horton. 


A  TENSE  MOMENT  FROM  "THE  PLOW  WOMAN","  FEATUR- 
ING MARY  MacLAREX  (Butterfly) 

The  story:  Mary  MacTavish  is  the  drudge  of  the 
MacTavish  household,  and  upon  the  death  of  her  mother 
she  cares  for  her  baby  sister  Ruth.  Rearing  her  to 
womanhood,  she  sends  her  to  school  in  a  distant  village 
in  care  of  Lieutenant  Fraser,  who  urges  Ruth  to  marry 
bjm.  An  attempt  to  steal  Andy  MacTavish's  farm  is  made 
by  a  band  of  halfbreed  Indians,  and  an  uprising  among 
the  "redmen"  brings  out  the  troops.  Mary  is  summoned 
to  the  school  by  Ruth's  teacher  and  there  finds  Ruth  the 
mother  of  a  child.  She  takes  her  home  and,  to  save  Ruth 
from  the  wrath  of  her  father,  flees  with  the  baby  to  the 
fort.  Indians  attack  and  burn  the  fort.  In  the  mean- 
time Lieutenant  Fraser  comes  to  the  MacTavish  cabin 
to  warn  them  of  the  Indians  and  is  happy  to  find  Ruth. 
He  explains  that  he  is  Ruth's  husband  and  goes  in  search 
of  Mary,  finding  her  with  the  repentant  halfbreed  fight- 
ing a  band  of  Indians.  The  soldiers  arrive  and  drive 
the  savages  away. 


Kitty  Gordon  in 

"THE  BELOVED  ADVENTURESS" 

World  drama-  five  parts;  published  July  16 

As  a  whole  .   Entertaining 

Story  Highly  interesting 

Star  Splendid 

Support  .  . — , — Ample 

Settings  Elaborate 

Photography  Excellent 

"The  Beloved  Adventuress"  is  a  story  of  a  sister's 
love  for  a  younger  sister  and  a  desire  to  have  the  younger 
sister  lead  a  better  life.  This  film  should  prove  to  be  a 
highly  interesting  and  entertaining  offering.  The  in- 
auguration of  Wilson,  the  parade  of  the  West  Points  cadets 
and  other  features  of  the  inaugural  day  celebration  are 
injected  into  the  story.  And  as  the  picture  draws  to  a 
close  the  battle-scarred  fields  of  France  are  shown  with 
bombs  exploding  and  trenches  being  blown  up. 

Kitty  Gordon  interprets  with  certain  finesse  the  role 
of  older  sister  while  Lillian  Cook's  work  as  the  younger 
sister  registers  very  well.  Other  members  of  the  cast 
are  Madge  Evans,  Tack  Drumier,  Inez  Shannon,  Robert 
Forsyth.  Edward  Elkas,  R.  Payton  Gibbs,  Frederick 
Truesdell,  William  Sherwood,  Pinna  Xesbit  and  Katherine 
Johnston.  The  direction  was  done  by  George  Cowl. 
Frances  Marion  wrote  the  story. 

The  story:  At -the  death  of  their  father,  Francine 
Nicholson  goes  to  live  with  her  sister,  Juliette  La  Monde, 
a  former  musical  comedy  favorite.  Francine  has  been 
kept  in  ignorance  of  her  sister's  mode  of  living  until  Amy- 
Barker,  a  member  of  the  young  smart  set,  tells  her.  \\  hen 
Francine  learns  her  sister's  past  she  will  take  no  dictation 
from  Juliette,  who  is  trying  to  bring  Francine  up  in  a 
wholesome  atmosphere. 

Juliette  is  in  love  with  Morgan  Grant,  who  is  sep- 
arated from  his  wife.  When  Morgan  meets  Francine  there 
is  mutual  attraction  and  Morgan  invites  Francine  to  his 
apartment  one  day.  Juliette  intercepts  the  note  and  lock- 
ing Francine  in  the  house,  goes  to  Morgan's  apartment. 

Here,  at  the  point  of  a  revolver,  Juliette  forces  Morgan 
to  write  Francine  saying  that  he  does  not  care  to  see 
her  any  more.  Morgan  leaps  at  Juliette  to  get  the  wea- 
pon and  in  the  struggle  he  is  shot.  Dying,  Morgan  writes 
a  letter  exonerating  Juliette. 

After  Francine  is  married  to  a  man  who  has  always 
loved  her,  Juliette  goes  to  France  where,  as  a  nurse  to 
the  wounded  soldiers,  she  meets  her  death. 


SELIG-WORLD  LIBRARY 

Xo  doubt  by  now  exhibitors  who  have  shown  the 
Selig  World  Library  have  discovered  its  popularity  with 
their  patrons,  and  little  need  be  said  regarding  its  merits. 

That  the  subjects  have  been  assembled  with  a  view  to 
educational  as  well  as  entertaining  qualities  is  evident. 
And  those  patrons  who  are  desirous  of  seeing. points  of 
historic  value  as  well  as  locations  and  industries  which 
they  perhaps  would  not  see  otherwise  should  find  the 
World  Library  interesting. 

In  publication  No.  8  are  found  scenes  of  historic  and 
romantic  Xew  Orleans  and  its  mint;  the  St.  Louis  Cathe- 
dral, which  was  built  in  1795  and  which  is  said  to  contain 
a  corpse  under  each  block  forming  the  ancient  cathedral; 
the  St.  Roch's  Chapel,  which  was  built  in  1871  by  Father 
Thevis;  many  interesting  facts  regarding  the  lion,  king 
of  beasts,  and  the  making  of  lumber  from  the  time  the 
huge  trees  are  chopped  until  it  comes  out  smooth,  fiat 
boards. 


24 


EXHIBITORS  HERALD 


Viola  Dana  in 

"ALADDIN'S  OTHER  LAMP" 

Metro  comedy-drama;  five  parts;  published  June  25 

As   a   whole    _  Amusing 

Story    Improbable 

Star   _  _   Good 

Support       Plenty  ■ 

Settings   Fair 

Photography     Good 

The  patrons  of  motion  picture  theaters  who  take  life 
more  seriously  and  enjoy  only  the  dramatic  in  picture 
productions  doubtless  will  proclaim  "Aladdin's  Other 
Lamp"  silly  trash.  The  story  is  utterly  improbable,  being 
based  on  the  Aladdin  stories. 

But  the  motion  picture  patron  who  goes  to  the  theater 
with  a  view  to  seeing  something  that  is  of  an  entertain- 
ing nature,  whether  it  be  probable  or  improbable,  will 
no  doubt  find  entertainment  in  the  working  out  of  the  . 
story.  And  Viola  Dana  will  be  enjoyed  by  such  audi- 
ences. 

The  supporting  cast  includes  Robert  Walker,  Augus- 
tus Phillips,  Henry  Hallam,  Ricca  Allen,  Edward  Elkus, 
Nellie  Grant  and  Louis  B.  Foley.  Directed  by  John 
Collins. 

The  story:  Through  the  purchase  of  an  Aladdin  lamp 
Patricia  Smith,  the  drudge  at  Mrs.  Duff's  boarding  house, 
is  able  to  locate  her  mother.  Mrs.  Smith  is  wealthy  and 
loses  track  of  her  daughter  through  separating  from  her 
husband.  Harry  Hardy,  who  always  had  been  Patsy's 
friend,  becomes  a  rising  lawyer,  and  prospects  for  a 
happy  future  for  Patsy  and  Harry  are  brought  about. 


Bessie  Barriscale  in 

"HATER  OF  MEN" 

Kay-Bee  Triangle  comedy-drama;  five  parts;  publishe 
July  1 

As  a  whole  Mildly  interesting 

Story   f  _  _._  Fair 

Star   _   Miscast 

Support     Good 

Settings   _  _.v  Adequate 

Photography   _    _  Clear 

C.  Gardner  Sullivan's  talc,  "Hater  of  Men"  might  mak 
good  reading  as  a  story,  but  as  a  screen  play — that's  a 
other  thing.  This  latest  Triangle  production  is  mostl 
subtitles,  with  a  few  pictures  of  Bessie  Barriscale  as 
reporter,  sitting  in  a  Japanese  tea  room,  mingling  with 
Bohemians  in  their  native  haunts — i.  e.  studios — and  pre- 
paring a  meal  for  a  "drawing  room  philosopher."  Ad- 
mirers of  the  dainty  Miss  Barriscale  will  like  the  little 
star's  work,  but  the  piece  is  devoid  of  action  and  pos^ 
sesses  very  little  plot. 

The  story:  Janice  Salisbury  is  engaged  to  a  young 
reporter,  Billy  Williams,  who  is  covering  court  news  on 
one  of  the  city  dailies.  Becoming  disgusted  with  the 
details  of  a  divorce  case,  the  story  of  which  she  is  writing 
for  her  "sob"  column,  she  breaks  her  engagement  with 
Billy  and  becomes  "a  hater  of  men"  and  a  cynic  with? 
regard  to  marriage.  She  becomes  chummy  with  a  crowd 
of  men,  who  meet  in  her  apartment,  over  the  punch  bowl, 
and  finally  finds  herself  exiled  by  her  friends.  She  is 
saved  from  herself  by  a  bachelor  known  as  "the  drawing 
room  philosopher-'  and  she  renews  her  engagement  with 
Billy. 


Kathlyn  Williams  in 

"IN  THE  AFRICAN  JUNGLE" 

Selig  drama;  two  parts;  published  July  1 

As  a  whole    Good 

Story       Jungle  life 

Star    Pleasing 

Support     Plenty 

Settings  _  Faithful 

Photography     _  Satisfying 

As  a  general  rule  an  animal  picture  means  a  picture 
that  will  please  most  audiences.  "In  the  African  Jungle" 
should  prove  a  pleasing  offering.  The  scenes  represent 
the  African  jungles,  and  the  various  wild  animals  have 
been  introduced  into  the  story  in  an  interesting  manner. 

The  production  is  a  reissue  from  the  days  when  Kath- 
lyn Williams  won  popularity  in  animal  pictures.  Outside 
the  fact  that  the  clothes  worn  by  Miss  Williams  are  out 
of  date,  there  is  little  in  the  direction  and  photography 
which  would  give  away  the  age  of  the  film. 

Miss  Williams  is  supported  by  Edwin  Wallock  and 
William  Stowell. 

The  story:  Robert  Wayne  is  lost  in  the  African 
jungle.  His  daughter  Edith  is  anxious  to  locate  him, 
and  when  she  meets  Captain  Jones,  a  hunter,  and  learns 
of  a  wild  man  who  inhabits  the  African  jungle  she  be- 
comes interested.  She  goes  into  the  jungle  accompanied 
by  Captain  Jones,  and  when  the  wild  man  sees  his  daugh- 
ter his  memory  comes  back  to  him  and  they  are  happily 
reunited. 


MAUPAIN  SUPPORTS  TAYLOR  HOLMES  IN 
ESSANAY'S  "EFFICIENCY  EDGAR'S  COURTSHIP" 

Ernest  Maupain  is  supporting  Taylor  Holmes  in  the 
filming  of  the  noted  stage  star's  first  Essanay  picture, 
"Efficiency  Edgar's  Courtship."  Maupain's  role  is  that  of 
the  irate  father  who  becomes  angry  and  breaks  up  things 
when  Edgar  attempts  to  win  his  daughter's  love  by  play- 
ing romantic  love  songs. 


"A  BIT  O'  HEAVEN" 

Frieder  Film  Corporation  comedy-drama;  five  parts;  pub- 
lished state  rights 


As  a  whole  _  Clean  entertainment 

Story   _  Pathetic 

Cast    Very  good 

Settings     _  Adequate 

Photography   _  „  _  Clear 


Kate  Douglas  Wiggins'  well  known  story  "The  Birds' 
Christmas  Carol"  has  been  made  into  an  acceptable  five- 
reel  film  by  the  Frieder  Film  Corporation,  and  is  offered 
to  exhibitors  on  the  state  rights  basis. 

It  is  a  pathetic  story,  enacted  by  juvenile  players  for 
the  most  part,  and  should  appeal  to  lovers  of  Mrs.  Wig- 
gins' books  particularly.  The  severest  censor  board  could 
not  take  exception  to  the  screen  play  and  the  touch  of 
comedy  supplied  by  the  child  actors  is  delightful.  Little 
Mary  Louise,  who  is  Carol  Bird,  portrays  the  little  in- 
valid in  a  manner  most  charming,  while  the  nine  Raggedy 
Ruggles'  antics  furnish  innumerable  funny  situations. 

The  cast  includes  Mary  Louise,  Harold  Skinner,  Ella 
Gilbert,  Madaline  Eastin,  Carl  Miller,  Mary  Talbot,  Don- 
ald YVatkins  and  nine  children.  Miss  Talbot  is  excellent 
as  Mrs.  Ruggles.  The  picture  was  directed  by  Lule  War- 
renton. 

The  story:  Carol  Bird,  the  child  of  wealthy  parents, 
is  a  confirmed  invalid.  Her  playmates  shower  her  with 
gifts  but  she  takes  most  pleasure  in  watching  the  nine 
Raggedy  Ruggles  children  play  at  their  games  under  her 
window.  As  Christmas  approaches  and  her  Uncle  Jack 
is  about  to  return  from  African  jungles,  she  plans  a  big 
Christmas  dinner,  to  which  she  invites  the  Ruggles.  Mrs. 
Ruggles  has  a  hard  time  dressing  her  offspring  and  making 
them  presentable  "in  s'ciety"  as  she  expresses  it,  but 
finally  they  appear  hatless  at  Carol's  bedside,  enjoy  the 
feast  and  go  home  laden  down  with  holiday  gifts.  Carol 
whispers  in  her  mother's  ear  as  the  children  depart:  " 
do  think  we  have  kept  Christ's  birthday  this  time  as  He 
wanted  it  done." 


EXHIBITORS  HERALD 


25 


Kathlyn  Williams  in 

"BIG  TIMBER" 

lorosco-Faramount  drama;  five  parts;  published  July  5 


As  2  whole-. 

Story   

Star  

Support 
Settings 


.-Entertaining 

 Enjoyable 

 Pleasing 

 Ample 

—-Interesting 
  Good 


Photography  

"Big  Timber"  is  an  interesting  story,  laid  in  the  timber 
egions.  Kathlyn  Williams  does  some  good  work,  as 
oes  Wallace  Reid,  and  no  doubt  this  will  prove  a  pop- 
lar offering. 

Many  phases  of  work  in  the  timber  regions  are 
,-rought  into  the  story  in  an  entertaining  manner,  a  forest 
re  has  been  well  handled,  and  the  typical  and  beautiful 
ettings  should  prove  a  delight  to  spectators.  Exhibitors 
vill  undoubtedly  find  this  a  successful  offering. 

Miss  Williams  as  Stella  Benton  and  Wallace  Reid  as 
ack  Fyfe  make  an  excellent  team.  They  are  supported 
y  Joe  King  as  Walter  Monahan,  Alfred  Paget  as  Charlie 
ienton,  Stella's  brother,  and  Helen  Grey  as  Linda  Abbey. 

The  story;  The  death  of  their  father  leaves  Stella 
Benton  without  a  home  and  she  goes  to  the  timber  re- 
"iOns  to  live  with  her  brother.  The  roughness  of  her 
urroundings  proves  a  burden  to  Stella,  and  when  Jack 
yfe,  who  loves  Stella,  asks  her  to  marry  him,  Stella 
ccepts,  although  she  does  not  love  Jack. 

Jack  tries  to  win  Stella's  love,  but  without  avail, 
inally  Stella  goes  to  the  city  and  tries  to  forget  her 
nhappy  married  life.  She  becomes  infatuated  with 
Walter  Monahan,  but  when  she  sees  him  at  a  cafe  with 
nother  woman  she  realizes  his  fickleness,  and  then  love 
or  Jack^^nes  to  the  surface.  She  returns  to  the  >imber 
egions^where  she  is  happily  received  by  her  husban 


Shirley  Mason  in 

"LIGHT  IN  DARKNESS" 

Edison-K-E-S-E  drama;  five  parts;  published  July  9 


As  a  whole  

Story   

Star  

Support  

Settings 


..Well  directed 
...Entertaining 

 —Pleasing 

 Good 

 Appropriate 

 Excellent 


Photography    

"Light  in  Darkness"  is  an  excellent  production,  and 
ifrom  every  standpoint  offers  splendid  entertainment. 
[  This  production  has  been  made  by  people  who  know 
how  to  make  pictures  is  the  feeling  one  experiences  in 
'viewing  "Light  in  Darkness."  The  photography  and  tint- 
ing are  of  the  masterful  Edison  brand,  and  exhibitors 
should  really  find  this  a  strong  subject. 

Shirley  Mason  and  her  charm  predominate  the  pic- 
ture. Good  support  is  afforded  Miss  Mason  by  Frank 
!  Morgan,  William  Tooker,  J.  Frank  Glendon,  George 
Tremble,  Bigelow  Cooper  and  William  Wadsworth. 

The  story:  On  their  way  to  the  state  penitentiary 
Hilary  Kenyon  and  Ramsay  Latham  first  meet,  and  there 
is  mutual  attraction.  Their  sentence  is  for  ten  years, 
but  both  are  paroled  after  serving  five  years.  After  their 
parole  they  meet,  and  because  Hilary  has  no  friends  Ram- 
say marries  her.  "Gentleman  Harry,"  who  was  Ramsay's 
partner,  learns  of  his  marriage,  and  since  it  is  against 
the  rules  for  paroled  prisoners  to  marry  until  after  the 
expiration  of  their  term,  Harry  endeavors  to  extort  black- 
mail from  Ramsay.  However,  Ramsay  refuses  to  pay 
him,  and  Harry  reports  Ramsay's  marriage  to  the  parole 
board. 

Sheriff  Milligan,  who  has  become  a  friend  of  Ramsay, 
goes  to  the  governor  to  plead  for  his  cause,  and  after 
much  persuasion  the  governor  strikes  out  the  clause 
which  says  that  the  marriage  of  paroled  prisoners  is  ille- 
gal until  the  expiration  of  their  terms. 


Harry  Carter,  Emory  Johnson  and  Priscilla  Dean  in 

''THE  GRAY  GHOST" 

Universal  serial;  fifteen  parts;  two  reels  published  each 
week 

As  a  whole  .  Exciting 

Story   

Stars  

Support 


-Fast  moving 

 Well  cast 

  Good 

.  Appropriate 
 Clear 


Settings   

Photography 

What  will  undoubtedly  develop  into  a  thrilling  and 
exciting,  as  well  as  a  deeply  interesting  serial,  is  "The 
Gray  Ghost,"  produced  by  the  Universal  Film  Manufac- 
turing Company  in  fifteen  chapters. 

The  story  is  adapted  from  "Loot,"  which  ran  serially 
in  the  Saturday  Evening  Post.  The  main  action  centers 
around  a  master-mind  crook,  known  as  the  Gray  Ghost. 
Once  he  gets  a  man  in  his  power  it  is  useless  for  the  man 
to  make  a  getaway. 

The  first  three  chapters  have  been  handled  in  a  fine 
manner.  There  is  enough  excitement  provided  in  the 
ending  of  each  chapter  to  make  the  spectator  desire  to 
see  the  next 

In  addition  to  an  interesting  story,  with  each  chapter 
having  an  ending  that  should  bring  patrons  back,  the  pic- 
ture has  a  large  and  strong  supporting  cast.  Harry  Car- 
ter, Emory  Johnson  and  Priscilla  Dean  play  important 
roles.  Others  appearing  are  Eddie  Polo,  J.  Foster  Mor- 
ris, Lou  Short,  John  Cook,  T.  D.  Crittendon,  Gertrude 
Astor,  Dick  La  Reno  and  Wilton  Taylor.  The  scenario 
and  direction  are  the  works  of  Stuart  Paton. 

The  story  of  the  first  three  chapters  deals  with  the 
workings  of  the  Gray  Ghost  to  secure  a  two  million  dol- 
lar check  in  the  possession  of  Wade  Hildreth  of  London. 
Hildreth  has  been  sent  to  New  York  to  purchase  a  two 
million  dollar  necklace.  It  is  the  intention  of  the  Gray 
Ghost  to  also  secure  possession  of  the  necklace. 

Hirelings  of  the  Gray  Ghost,  representing  themselves 
as  employees  of  Arabin,  the  jeweler,  meet  Hildreth  at 
the  dock  and  secure  rooms  for  him  at  the  hotel.  Hil- 
reth  foils  them  first  by  refusing  to  ride  in  their  machine 
a^d  second  by  taking  a  different  suite. 

he  Gray  Ghost  then  plans  that  his  men  get  Hildreth 
at  fbe  theater,  but  through  the  efforts  of  Morn  Light, 
the  musical  comedy  star,  their  plans  are  again  foiled. 

Tne  close  of  the  third  chapter  finds  Hildreth  in 
Bishop's  restaurant  with  instructions  from  Morn  Light 
pot  to  return  to  his  hotel,  and  the  Gray  Ghost  issuing  in- 
structions to  his  hirelings  to  "get"  Hildreth. 


"OUR  NAVY" 

Zenith  Motion  Picture  Company  patriotic  feature:  one  reel 

Jack  Harlow  who  had  charge  of  the  camera  corps 
which  filmed  the  activities  of  the  sailor  boys  in  the  em- 
bryo at  the  Lake  Bluff  (111.)  Xaval  Training  Station  is  to 
be  commended  for  chronicling  in  film  form  the  interesting 
high  lights  of  the  work  of  preparing  the  young  men  to 
take  up  their  duties  aboard  the  great,  gray  man-o'-wars. 

Captain  Moffett,  straight  in  stature,  grim-visaged,  stern, 
but  patient  appearing,  is  brought  before  the  audiences 
at  the  Castle  Theater,  Chicago,  where  the  picture  is 
being  shown  this  week.  The  flower  of  American  youth, 
first  as  civilians  is  shown,  and  later  in  their  uniforms. 
Drill  on  the  parade  ground,  later  in  the  boats,  and  a  sham 
battle  are  the  phases  of  welding  the  youth  into  full-fledged 
sailormen  which  have  been  gleaned  by  the  camera. 

The  picture  is  timely,  exceedingly  interesting  and  the 
technical  points  which  help  an  audience  to  appreciate  a 
picture  have  been  carefully  attended  to.  The  photography 
is  clear,  while  the  subtitles  are  well  written. 

This  short  subject  should  be  welcomed  by  any  ex- 
hibitor. It  will  afford  diversion  from  heavy  drama,  and 
besides  being  educational,  should  entertain  and  even  en- 
thuse any  typically  American  audience. 


26 


EXHIBITORS  HERALD 


Marion  Swayne  in 

"THE  ROAD  BETWEEN" 

Erbograph-Art  Dramas  comedy-drama;  five  parts;  pub- 
lished June  25 

As  a  whole   Fair 

Story  _  _   Old- 
Star       Good 

Support      Fair 

Settings   _  Suitable 

Photography        Clear 

"The  Road  Between,"  smacks  of  the  melodramatic, 
where  the  villian  tries  to  get  the  beautiful  maiden  to  sign 
away  her  rights  to  a  tract  of  land  which  contains  valuable 
coal  deposits.  There  are  a  few  clever  subtitles  and  some 
very  pretty  little  scenes,  but  the  picture  fails'  to  hold  the 
attention  and  falls  far  below  the  standard  of  the  present 
day  requirements.  Miss  Swayne's  handling  of  the  part 
of  Polly  is  the  only  redeeming  feature. 

Others  in  the  cast  are:  Bradley  Barker,  Armand  Cor- 
tes, Gladys  Fairbanks,  Frank  Andrews  and  Kirk  Brown. 
The  picture  was  produced  by  Joseph  Levering. 

The  story:  Polly's  father  becomes  very  rich  through 
an  important  scientific  discovery,  and  her  -step-mother 
who  longs  for  society  persuades  him  to  give  up  the  farm 
and  go  to  live  in  the  city.  Polly's  father  deeds  to  her  a 
tract  of  land  on  which  to  pasture  her  pet  calf. 

In  the  city  they  meet  a  group  of  social  parasites  who 
succeed  in  getting  all  the  father's  money.  He  then  signs 
over  to  them  all  the  land  he  owns.  But  they  discover  that 
the  deed  to  the  tract  of  land  they  want  most,  is  not  among 
the  other  deeds,  and  they  ask  Abbott  about  it.  He  tells 
them  that  the  land  belongs  to  his  daughter.  Polly  over- 
hears the  conversation  and  decides  for  the  sake  of  her 
father  to  sign  her  portion  of  the  land  over  to  the  para- 
sites. She  receives  a  letter  from  Davey,  her  sweetheart 
back  at  the  farm,  telling  her  that  her  land  is  rich  with 
coal.  « 

The  men  have  arrived  to  await  her  signature  to  the 
deed  at  the  time  that  Polly  receives  the  letter  from 
Davey.  She  refuses  to  sign  the  deed*  and  shows  her 
father  the  letter.  He  orders  the  men  out  of  the  house, 
and  then  takes  his  daughter  in  his  arms.  Later,  back  at 
the  farm,  she  meets  Davey  and  they  wed. 


her  brother.    Leberge  tells  her  that  Cort  Dorian  killei 
him,  and  Barbara  follows  Cort  to  his  cabin  and  deman 
that  he  fight  a  duel  with  her  to  avenge  the  death 
Jimmy.    Cort  is  shot  in  the  arm.    Jimmy's  timely  retu 
straightens  matters  out,  and  Barbara,  having  fallen  in  lo 
with  Cort,  nurses  Cort  back  to  health. 


Myrtle  Gonzalez  in 

"THE  GREATER  LAW" 

Bluebird  drama;  five  parts;  published  July  16 

As  a  whole    Well  handled 

Story   „  _   Gripping 

Star     _  Charming 

Support     _  Very  good 

Settings   _    _  Adequate 

Photography     _  Clear 

Replete  with  beautiful  snow  scenes,  this  story  of  the 
North  country  moves  along  swiftly,  one  climax  follow- 
ing another,  forming  a  gripping,  interesting  story. 

The  clever  star  wins  the  sympathy  of  her  audience 
from  the  start,  and  the  star  cast  supporting  Miss  Gon- 
zalez embraces  such  well-known  names  as  Gretchen  Led- 
erer,  Lawrence  Peyton,  G.  M.  Rickerts,  George  Hernan- 
dez, Jack  Curtis,  Jean  Hersholt  and  Maud  Emory.  It  is 
a  beautiful  production,  well  acted  and  carefully  directed. 

The  story:  Barbara  Henderson,  upon  the  death  of 
her  mother,  finds  it  difficult  to  control  her  young,  wild 
brother  Jimmy,  and  when  he  decides  to  go  to  the  Klon- 
dike to  seek  his  fortune  she  gives  him  her  last  cent.  Fall- 
ing in  with  a  tough  gang,  he  loses  his  money,  becomes 
involved  in  a  fight  and  is  shot  by  Leberge,  who  is  in 
love  with  "Seattle  Sue,"  when  the  latter  tries  to  shield 
Jimmy.  Not  hearing  from  her  brother,  Barbara  goes  to 
the  northern  camp  to  find  him.  Tully  Winkle  and  Cort 
Dorian,  two  prospectors  who  have  struck  it  rich,  turn 
their  cabin  over  to  the  girl,  and  she  becomes  acquainted 
with  Leberge  to  find  out,  if  possible,  what  has  become  of 


Fannie  Ward  in 

"HER  STRANGE  WEDDING" 

Lasky-Paramount  drama;  five  parts;  published  June 

As  a  whole    Average 

Story   _    _...Fair 

Star    _  -...Likeable 

Support  ,.  _     Sufficient 

Settings       Suitable 

Photography    Good 

Where  Fannie  Ward  is  a  favorite  "Her  Strange  Wed- 
ding" will  no  doubt  receive  a  warm  welcome,  since  it  is 
practically  all  Fannie  Ward.  However,  the  story  is  weak 
and  at  times  drags,  until  the  last  five  hundred  feet  when,' 
some  action  is  injected  into  the  picture. 

The  story  tells  of  two  young  men  who  love  the  same 
woman.  One  brother  is  an  honest  young  man  while 
the  younger  brother  is  fleeing  the  law.  The  younger 
brother  wins  the  girl  and  when  he  sees  his  brother  talk- 
ing to  his  wife,  they  fight,  the  older  brother  winning  out 

Jack  Dean,  Tom  Forman  and  Billy  Elmer  support  Miss 
Ward.  Charles  Maigne  wrote  the  scenario  and  George 
Melford  directed  it. 

The  story:  Dr.  Max  Brownell  loves  Coralie  Grayson, 
but  when  Coralie  meets  Lee,  the  doctor's  brother,  it  is 
a  case  of  love  at  first  sight  and  a  short  time  after  they 
are  married. 

Lee  has  taken  money  from  his  former  employer  and 
is  fleeing  the  law.  For  the  honeymoon  the  young  people 
go  to  Honolulu.  Max,  disappointed  over  the  turn  of 
affairs,  also  goes  to  Honolulu  to  be  alone.  He  meets 
Lee  and  Coralie  on  the  steamer  and  Lee  becomes  jeal- 
ous of  Max. 

Lee  is  the  victim  of  a  weak  heart  and  in  one  of  his 
moments  of  rage  at  Max  he  becomes  ill.  They  arrive 
at  Honolulu  and  while  convalescing  Lee  notices  the  at- 
tention Max  pays  Coralie  and  decides  to  shoot  him.  On 
the  beach  the  two  brothers  engage  in  a  fight  and  Max 
is  victorious.  Coralie  realizes  her  mistake  and  also  real- 
izes that  she  has  always  loved  Max. 


"A  RAG  BABY" 

Selig-K-E-S-E  comedy;  two  parts;  published  July  9 

The  third  of  the  Hoyt  comedies  for  publication  on  the 
K-E-S-E  program  is  entitled  "A  Rag  Baby."  There  are 
many  humorous  situations  in  this  comedy,  and  no  doubt 
patrons  of  picture  theaters  will  find  this  film  a  very  en 
tertaining  subject. 

The  kidnaping  of  a  baby,  the  humorous  operation  o! 
a  drug  store  by  a  man  who  does  not  know  one  chemica 
from  another,  and  the  throwing  of  a  bomb  by  blackhand 
ers  are  among  the  thrilling  and  humorous  episodes  in  thf 
picture. 

In  the  cast  are  William  Fables,  James  Harries,  Edwarc 
Allen,  Amy  Dennis,  Tony  West  and  Jim  West. 

The  story:  Tony  Gay  goes  to  visit  his  sister  and  find 
her  husband  fleeing  with  the  baby.  The  sister  tells  Ton] 
that  hubby  is  leaving  because  she  upbraided  him  for  kiss 
ing  the  cook.    Tony  decides  to  find  the  baby. 

He  purchases  a  drug  store,  and  although  he  know 
nothing  about  it,  he  manages  to  keep  it  open  until  black 
banders  explode  a  bomb  in  it.  Tony  is  sent  sailing  in  th 
air  and  lands  in  the  sleeping-room  of  a  girls'  boardini 
school,  where  general  confusion  reigns. 

Hubby  has  taken  baby  to  the  boarding  school,  an' 
just  as  Tony  is  to  leave  with  it  hubby  and  wifey  returr 
They  are  reconciled  and  leave  with  the  baby,  forgettin; 
all  about  Tony. 


i 


EXHIBITORS  HERALD 


27 


MO-TOY   COMEDIES    SEEN    AS    SUMMER  PROGRAM  AID 

Films  Have  Wide  Appeal  to  All  Classes,  Givirg 
Novel  and  Clean  Entertainment,  Says  H.  C. 
Allen,   Peter   Pan   Film   Corporation  President 


Keenness  of  perception,  sound  judgment  and  unbound- 
er.thusiasm  are  the  characteristics  that  make  for  suc- 
s  in  any  field  of  endeavor  and  these  qualities  are 
itoirized  in  H.  C.  Allen,  president  of  the  Peter  Pan 
m  Corporation. 
I  In  expressing  his  opinion  upon  the  industry  in  general 
I'd  the  .Mo-Toy  Comedies,  he  said:    "All  that  has  been 
Bpomplished  in  the  'movies'  dwarfs  before  the  tremen- 
Bus  future  that  lies  in  proper  film  interpretation  of  the 
■brk  of  masters  in  thought  and  literature.     Not  'high 
ow'  stuff,  which  has  only  an  academic  appeal  to  the 
at,  but  the  great  big  human  appeal  expressed,  if  I  may 
in  a  phrase,  in  the  'mental  vernacular  of  the  people.' 

Cites  Beban  Film  as  Example 
"The  productions  of  George  Beban,  for -instance,  are 
lightful  portrayals  of  life:  there  is  nothing  trashy  about 
em  and  they  represent  a  type  of  picture  we  want  more 
.    Humanity,  like  individuals,  is  interested  in  itself;  the 
ry  fact  that  one  half  of  the  world  does  not  know  how 
e  other  half  lives  creates  a  lively  interest  in  any  ac- 
irate,  artistic  portrayal  of  life  with  which  one  half  of 
;  is  not  familiar." 
"But  does  the  opinion  you  express  find  amplification 
Mo-Toy  Comedies  to  which  you  are  just  now  giving 
our  attention? 

"Mo-Toy  Comedies,  of  course,  are  in  harmony  with 
le  opinion  I  have  expressed  insomuch  as  they  are  per- 
;ctly  wholesome,  but  on  other  grounds  they  have  a 
'ide-open  appeal  to  all  classes  of  people.  Remember, 
he  child  is  the  father  of  the  man'  and  any  man  or  woman 
/ho  has  lost  interest  in  children  or  has  lost  contact  with 
he  delightful  other  world  in  which  the  child  mind  lives, 
s  lost — almost  hopelessly  lost. 

Appeal  in  Mo-Toy  Comedies 
"Mo-Toy  Comedies  appeal  to  all  right  thinking  people 
nd  draw  desirable  audiences:  they  have  a  universal  appeal 
>y  virtue  of  their  fascinating  interest  and  the  ingenuity 
>f  their  production.    It  pays  a  compliment  to  an  audience 
o  assume  that  they  have  a  lively  interest  in  things  that 
lertain  to  child  life.    Only  recently  an  experience  in  a 
.veil  known  suburban  theater  proved  this.    At  an  after- 
loon  show,  fostered  by  the  women  of  the  community, 
1  :he  exhibitor,  cither  through  an  error  of  judgment  or 
3ad  taste,  put  on  a  reel  that  soon  developed  a  dance  hall 
scene  with  a  barroom  and  all  its  activities.    Some  of  the 
ladies  in  the  audience  began  at  once  to  gather  their  chil- 
dren preparatory  to  an  immediate  departure.    The  picture 
was  snapped  off  instantly  and  a  M0-T03'  comedy  was 
put  on;  the  delights  of  the  audience  both  adult  and  juven- 
ile was  audibly  expressed  in  no  unmistakable  manner. 
Zoological  Series  an  Example 
"The  success  that  attended  the  Zoological  series  of 
Ditmar  further  instances  a  point  of  popular  appeal  along 
right  lines. 

"Then  the  reception  that  already  has  attended  Mo- 
Toy  Comedies  inspires  you  to  further  adventures  along 
this  line. 

"Without  a  shadow  of  doubt,  the  success  of  Mo-Toy 
Comedies  lies  in  the  fact  that  they  get  quite  away  from 
similarity  to  anything  else  in  the  motion  picture  field. 
The  dolls  are  well  selected;  animation  is  carefully  done 
and  the  pictures  are  not  long  enough  to  tire.  They  are 
refreshing. 

"And  this  is  a  matter  that  exhibitors  should  bear  care- 


fully in  mind  with  the  approach  of  the  hot  summer 
months.  They  will  be  well  advised  to  go  more  into  the 
open  market  and  avoid  booking  long  features  at  high 
prices.  Good  class  stuff  with  a  wide  appeal  and  not  long, 
drawn  out,  will  keep  the  theaters  well  filled  in  the  hottest 
weather.  Fans  are  too  occupied  with  the  problems  of 
their  own  fatigue  and  inconvenience  from  the  heat  to  add 
the  complicated  problems  of  certain  feature  films  to  their 
own  troubles. 

Mothers  Approve  Comedies 

"The  key  to  the  summer  situation  is  the  ability  of  the 
exhibitor  to  interest,  to  amuse  and  to  elevate  without 
labored  or  palpable  effort. 

"For  an  absolutely  impartial  opinion  of  the  value  of 
our  work  witness  the  enthusiasm  and  delight  of  the 
National  Congress  of  Mothers'  and  the  Parent-Teacher 
Associations  in  Chicago,  before  whom  Mo-Toy  Comedies 
have  been  shown.  This  is  a  gratifying  endorsement  of 
the  pulling  power  and  desirability  of  the  series." 


GEORGE  FAWCETT  STARS  IN  NEW 

SELIG  FILM  FROM  "CALEB  CONOVER," 

TALE  BY  ALBERT  PAYSON  TERHUNE 


George  Fawcett,  the  stage  and  screen  star,  perhaps  does 
his  finest  motion  picture  acting  in  the  forthcoming  Selig 
drama  founded  on  the  book  and  play,  "Caleb  Conover," 
written  by  Albert  Payson  Tcrhune.  The  story  was  pro- 
duced in  motion  pictures  by  Colin  Campbell  from  the 
scenario  by  Gilson  Willets. 

In  the  drama  Mr.  Fawcett  has  many  opportunities  for 
artistic  character  delineation  and  it  is  said  he  takes  full 
advantage  of  them  all.  In  the  beginning  he  is  seen  as  a 
section  boss  on  a  railroad.  Later  he  becomes  the  leader 
in  his  ward.  How  Caleb  earns  his  first  million  dollars 
and  how  he  wins  a  bride  are  also  presented  in  an  interest- 
ing manner.  Then  there  comes  a  time  when  the  master- 
ful boss  can  no  longer  govern  events.  His  slogan,  "What 
I  want  I  take,"  proves  misguided.  His  son,  his  daughter, 
the  woman  he  trusted,  all  prove  disappointments,  and 
he  meets  a  tragic  end. 

Those  who  have  seen  preliminary  showings  of  the 
drama  pronounce  it  excellent.  There  is  said  to  be  a  very 
capable  cast  in  the  support  of  Mr.  Fawcett,  including 
Thomas  Santschi,  Fritzi  Brunette,  Frank  Clark,  Eugenie 
Besserer  and  others.  The  scenic  effects  are  also  declared 
to  be  out  of  the  ordinary,  particularly  the  scenes  in  the 
Caleb  Conover  home,  which,  it  is  stated,  are  unsurpassed 
for  costliness,  beauty  and  depth.  A  number  of  unusual 
lighting  effects  are  also  introduced  during  the  course  of 
the  action. 

Mr.  Fawcett  won  success  both  in  Europe  and  America 
in  the  character  part  of  Caleb  Conover,  which  was  very 
popular  on  the  stage. 


"JOHN  ERMINE  OF  YELLOWSTONE,"  WITH 

FRANCIS  FORD,  IS  NEW  UNIVERSAL  FILM 


Francis  Ford  has  secured  thrilling  battle  scenes  for 
the  Universal  eight-reel  special  feature  "John  Ermine  of 
Yellowstone,"  a  screen  adaptation  of  the  novel  by  Louis 
Evan  Shipman.  Mr.  Ford  plays  the  leading  role  in  the 
picture,  supported  by  Mae  Gaston  and  Duke  Worne. 


28 


EXHIBITORS  HERALD 


"MARY  MORELAND,"  ADAPTED  FROM  NOVEL, 
STARRING  MARJORIE  RAMBEAU,  LEADS 

MUTUAL  PROGRAM  FOR  JULY  9  WEEK 


"Mary  Moreland,"  a  picture  dramatization  of  Marie 
Van  Vorst's  popular  novel  with  Marjorie  Rambeau  in  the 
title  role,  leads  Mutual's  schedule  for  the  week  of  July  9. 

"Mary  Moreland"  is  the  sixth  of  Miss  Rambeau's  pro- 
ductions for  Mutual.  This  film  follows  "The  Dazzling 
Miss  Davison,"  "The  Mirror,"  "The  Debt,"  "Motherhood" 
and  "The  Greater  Woman,"  a  series  in  which  exhibitors 
have  found  box  office  value. 

"Mary  Moreland"  is  the  story  of  a  very  ordinary  girl 
from  a  very  ordinary  suburban  home  who,  in  her  career 
as  a  stenographer,  became  a  most  extraordinary  young 
woman.  She  won  the  love  of  a  rich  man.  How  she 
resists  the  temptation  of  love  and  wins  is  the  story  the 
picture  tells. 

Marjorie  Rambeau  is  well  cast  in  "Mary  Moreland." 
The  character  provides  wide  opportunity  for  the  display 
of  her  emotional  talent.  The  supporting  cast  includes 
Robert  Elliott,  who  has  played  opposite  Miss  Rambeau  in 
her  Powell-Mutual  productions  and  who  formerly  sup- 
ported Margaret  Illington,  Gene  LaMoth,  Augusta  Bur- 
mester,  Fraser  Tarbutt  and  Edna  M.  Holland.  The  pic- 
ture was  produced  under  the  direction  of  Frank  Powell 
at  the  studios  of  the  Frank  Powell  Producing  Corporation, 
College  Point,  L.  I. 

Fourteenth  of  "Rail  Raiders" 

"The  Trap"  is  the  title  of  the  fourteenth  installment  of 
"The  Railroad  Raiders,"  Mutual-Signal  Photonovel,  for 
July  9.  Helen  Holmes,  playing  the  leading  role,  makes 
a  daring  leap  from  a  moving  train,  crossing  a  viaduct, 
into  a  river  and  rescues  the  hero.  Miss  Holmes'  exploits 
in  the  "The  Railroad  Raiders"  have  been  the  most  sen- 
sational of  her  screen  career. 

George  Ovey's  Horsley-Mutual  one-reel  comedy, 
"Jerry  at  the  Waldorf,"  is  scheduled  for  publication  July 
12.  Jerry  beats  his  board  bill,  and  gets  into  a  fashionable 
hotel,  where  his  experiences  in  hunting  a  bathroom  create 
wild  commotion  and  eventually  land  Jerry  in  jail. 

Hawaiian  atmosphere  has  been  introduced  into  the 
La  Salle  comedy,  "When  Lulu  Danced  the  Hula,"  on  the 
Mutual  schedule  for  July  10.  Grass  begirdled  Hawaiian 
girls  take  a  conspicuous  part  in  this  film. 

Mutual  Tours,  issued  July  10,  show  Havana,  capital 
of  Cuba,  Aigues-Mortes,  a  city  o"f  the  Crusade,  and  picture 
a  trip  up  the  Nile.  Reel  Life,  the  one-reel  magazine, 
for  July  12,  contains  the  following  subjects:.  "A  Sub- 
marine of  the  Past,"  "A  Square  Deal  for  the  Baby," 
"Whale  Meat,"  "Camp  Fire  Signal  Girls,"  "A  Hasty  Pud- 
ding," "Professional  Etiquette"  and  animated  drawings 
from  Life.  The  Mutual  Weekly  for  July  11,  carries  the 
latest  news  of  the  world. 


"STRICTLY  BUSINESS,"  FROM  O.  HENRY 

TALE,  OFFERED  EXHIBITORS  BY  GENERAL 


All  the  subtle  humor  of  which  O.  Henry  could  boast 
is  centered  in  the  latest  of  his  stories  to  be  issued  through 
General  Film  in  its  series  of  twenty  two-reel  Broadway 
Star  Features  by  this  noted  author.  In  "Strictly  Business" 
the  platonic  relations  of  a  pair  of  vaudeville  artists,  who 
travel  together  in  a  successful  sketch,  but  who  appear 
off  stage  on  purely  formal  terms,  is  made  the  background 
for  a  dramatic  climax,  followed  by  a  comedy  anti-climax 
which  O.  Henry  uses  with  effect  in  his  short  stories. 

Alice  Rodier,  who  plays  the  girl  in  "No  Story,"  an- 
other recent  O.  Henry  success,  is  seen  as  the  vaudeville 
actress.  J.  Frank  Glendon  reappears  in  this  Broadway 
Star  Feature  after  his  former  work  in  "The  Marionettes," 
"Friends  in  San  Rosario,"  etc. 


ALLEN  HOLUBAR  AND  LOUISE  LOVELY 

STAR  IN  "THE  REED  CASE"  LEADING 

UNIVERSAL  PROGRAM  FOR  JULY  9 


The  Universal  Film  Manufacturing  Company  presents 
a  well  balanced  program  suitably  interspersed  with  conn 
edy,  for  the  week  of  July  9.  The  Butterfly  feature,  "The 
Reed  Case,"  stands  by  itself  as  the  big  feature.  Severan 
exchanges  consider  these  Butterflies  of  such  value,  that 
they  have  asked  the  home  office  to  take  them  off  the 
program  and  issue  them  as  special  attractions. 

"The  Reed  Case"  was  written  and  directed  by  Allen 
Holubar,  who  stars  in  it  with  Louise  Lovely.  The  fivei 
reels  have  a  big  appeal,  it  is  announced.  The  plot  threads 
entwine  a  cleancut  ambitious  young  detective  and  a 
society  girl  and  unravel  to  a  happy  ending. 

Comedy  Scheduled  July  9 

On  the  regular  program  all  types  of  motion  picture 
stories  are  presented  by  well  chosen  casts.  The  offering 
for  Monday,  July  9,  is  a  Nestor  comedy  "Minding  the 
Baby."  Eddie  Lyons  plays  Mr.  Youngwed.  Edith  Rob- 
erts is  Mrs.  Youngwed,  while  Lee  Moran  as  that  auto- 
crat of  flatdom,  the  janitor,  adds  a  good  touch. 

The  feature  for  Tuesday,  July  10,  is  a  Gold  Seal  three- 
reel  drama  "A  Limb  of  Satan."  It  stars  Ruth  Stonehouse, 
who  produced  it,  in  the  sympathetic  role  of  a  mischievous 
orphan.  In  support  are  Jack  Dill,  Chester  Bennett  and 
Mrs.  Witting.  "The  Paper  Hanger's  Revenge,"  a  Victor 
film  featuring  Eileen  Sedgwick,  will  appear  the  same  day. 

For  Wednesday,  July  11,  an  L-Ko  two-reel  comedy 
entitled  "Hearts  and  Flour"  will  be  issued.  Also  on  this 
day  appears  the  regular  issue  of  the  Universal  Animated 
Weekly,  showing  news  events. 

War  Drama  for  July  12 

A  Rex  feature  "Three  Women  of  France,"  a  two-reel 
war  drama,  is  scheduled  for  July  12.  The  cast  includes 
Jack  Mulhall,  Irene  Hunt,  Adelaide  Woods,  Daniel  Leigh- 
ton,  Dick  Ryan  and  Virginia  Lee.  On  the  same  day  will 
appear  a  Victor  brand  comedy  "Meet  My  Wife,"  featur- 
ing Neal  Hart  and  Mignon  Anderson. 

The  weekly  issue  of  the  Universal  Screen  Magazine, 
with  instructive  and  interesting  pictures,  appears  July  13. 
The  same  day  a  two-reel  Victor  comedy  "Kicked  Out," 
will  be  issued.  Carter  De  Haven  is  starred.  He  also  pro- 
duced the  picture.  Others  in  the  cast  are  Marcia  Moore. 
Ed.  Clark,  Dan  Duffy  and  Marguerite  Whistler. 

The  Bison  feature,  a  two-reel  Western  drama  en- 
titled "Double  Suspicion,"  appears  Saturday,  July  14.  This 
features  Neal  Hart,  Janet  Eastman  and  George  Bcrrill; 
with  Joe  Rickson  and  the  Universal  cowboys.  Universal 
Current  Events  and  a  Joker  comedy  "Kitchenalla,"  fea-j 
taring  Gale  Henry  and  Milton  Sims  appear  Saturday  also  j 

The  chief  offering  Sunday,  July  15,  is  an  Imp  drama! 
"Hatton  of  Headquarters."  Lee  Hill  and  Charles  HillJ 
Mailes  appear  in  the  leading  roles.  Also  a  Powers  com- 
edy cartoon  "Monkey  Love,"  and  on  the  same  reel  is  D 
Dorsey  Educational,  "In  the  Rocks  of  India."  A  West- 
ern drama  of  the  Big  U  brand  "The  Punishment,"  featur 
ing  Robert  Leonard,  will  appear  Sunday. 

During  the  week  the  third   episode   of  "The  Grajj 
Ghost"  entitled  "The  Warning,"  the  serial  adapted  fron 
the  Saturday  Evening  Post  story  "Loot,"  will  be  pub 
lished. 


MARY  MILES  MINTER  FINISHES  WOODS 

SCENES  IN  "MELISSA  OF  THE  HILLS' 


Mary  Miles  Minter  and  company  have  returned  to  th< 
American  studios  after  a  fortnight  among  the  "big  red 
woods"  near  Santa  Cruz,  filming  scenes  for  the  forthcom 
ing  feature,  "Melissa  of  the  Hills." 


EXHIBITORS  HERALD 


29 


TRIANGLE.  ISSUES  POLICY  STATEMENT  TO  EXHIBITORS 


Will  Issue  Two  Films  Each  WeeK,  with  Noted 
Stars;  Intensive  Co-operation  in  Service  and 
Advertising  to  Be  Rendered  Theater  Owner 

1=  

I  The  following  statement  was  issued  from  the  offices 
^the  Triangle  Distributing  Corporation,  Thursday,  June 
to  all  exhibitors: 

During  the  past  few  weeks  there  have  been  carried  in 
p  trade  papers  and  motion  picture  journals  many  rumors 
out  the  future  of  Triangle.     At  first  we  felt  that  it 
)uld  be  best  not  to  comment  on  these  one  way  or  the 
er,  but  after  due  consideration  we  feel  that  the  exhib- 
ors  are  entitled  to  know  the  true  status  of  conditions. 
For  this  reason  we  take  great  pleasure  in  announcing 
every  exhibitor  that  the  future  of  Triangle  was  never 
re  assured  than  it  is  at  present.    A  complete  reorgani- 
tion  and  consolidation  of  the  producing  plants  has  made 
possible  to  bring  the  production  of  a  picture  down  to  a 
ientific  business  basis.    All  v/aste  is  eliminated,  making 
possible  to  spend  a  specified  amount  of  money  for  each 
cture,  wherein  the  entire  value  goes  into  the  production 
the  picture  itself,  a  plan  that  has  heretofore  not  been 
llowed. 

System  of  Direction  and  Criticism 

The  direction  of  all  Triangle  productions  will  be  in  the 
nds  of  the  best  directors  that  can  possibly  be  secured— 
e  plan  of  organization  making  it  possible  for  there  di- 
etary to  work  almost  as  one  on  the  production  of  any 
cture.  In  this  way  full  advantage  is  given  to  the  ex- 
,bitor  of  every  dollar  spent  upon  each  production. 

After  productions  have  been  made  by  the  Triangle 
ilm  Company  they  will  all  undergo  the  most  rigid  criti- 
isms  by  people  capable  of  passing  on  the  merits  of  a  pro- 
uction,  and  when  any  picture  falls  below  the  Triangle 
tandard  it  will  not  be  released  on  the  Triangle  program, 
ut  another  will  be  substituted  in  its  place,  assuring  you 
nd  every  exhibitor  of  a  consistent  program  of  the  high- 
st  quality  at  all  times. 

Star,  Production,  Service 
Our  policy  of  two  productions  per  week  makes  it  pos- 
ible  for  us  to  render  the  most  efficient  service  of  any 
■rganization  releasing  pictures.  There  will  be  stars  on 
he  future  Triangle  productions,  such  as  have  been  on 
Triangle  productions  in  the  past,  but  it  will  be  the  intent 
)f  the  Triangle  Company  to  help  the  exhibitor  advertise 
Triangle  pictures  and  Triangle  service  at  the  same  time 
hat  he  is  advertising  such  stars.  In  other  words,  we  want 
o  make  each  picture  of  such  value  that  the  exhibitor  can 
idvcrtise  from  three  different  angles,  namely:  the  star, 
he  production  itself  and  the  service  which  it  represents. 
3y  this  means  we  will  not  place  you  in  such  position  that 
it  some  future  date  you  will  have  to  pay  an  exorbitant 
jrice  for  the  star  that  you  yourself  have  helped  to  make. 

The  Triangle  program  must  be  sold  at  equitable  prices 
ind  each  picture  so  made  that  this  program  will  be  a  valu- 
able asset  to  any  house.  We  are  not  coming  out  with  any 
big  story  as  to  how  we  intend  taking  care  of  the  exhibitor 
regardless  of  all  other  things,  and  how  unfair  others  have 
been  to  him  since  the  beginning  of  the  picture  industry, 
because  we  believe  that  most  all  exhibitors  are  fully  de- 
veloped business  men  able  to  take  care  of  themselves  and 
understand  and  see  through  a  fair  business  proposition 
when  it  is  submitted. 

Willing  to  Submit  Business  Policies 
We  are  perfectly  willing  to  submit  our  future  business 
policies  to  the  business  men  in  the  exhibiting  end  and  we 
do  not  think  that  we  will  suffer  by  the  final  analysis. 


Our  service  will  not  be  excelled  by  any  distributing  or- 
ganization today.  It  will  be  our  desire  to  co-operate  and 
assist  and  help  the  exhibitor  to  make  the  Triangle  pro- 
gram an  asset  to  his  house.  Our  pictures  will  be  made 
from  well  known  plays  that  carry  an  advertising  value  at 

all  times.   

"MRS.  RAFFLE'S  CAREER"  IS  VEHICLE  IN 

WHICH  JULIAN  ELTINGE  WILL  MAKE 

FILM  BOW  THROUGH  PARAMOUNT 


Following  the  announcement  that  Julian  Eltinge,  the 
noted  feminine  impersonator,  is  to  make  his  motion  pic- 
ture debut  as  a  member  of  the  Famous  Players-Lasky 
stellar  forces,  Jesse  L.  Lasky,  vice  president  of  the  corpo- 
ration, announces  that  the  first  production  in  which  Mr. 
Eltinge  will  star  upon  the  screen  will  be  "Mrs.  Raffle's 
Career." 

This  story,  which  is  a  combination  of  comedy,  mystery 
and  thrills,  was  written  for  Mr.  Eltinge  by  Gilett  Bur- 
gess and  Carolyn  Wells  in  collaboration.  It  will  be  staged 
at  the  Lasky  studio  in  Hollywood,  and  Mr.  Eltinge,  who 
has  just  closed  a  successful  season  in  "Cousin  Lucy,"  will 
shortly  go  to  the  Lasky  studio  in  Hollywood,  where  the 
script  of  this  story  has  already  been  forwarded,  in  order 
that  preparation  for  the  staging  of  the  production  can  be 
begun. 

'"Mrs.  Raffle's  Career"  is  the  second  production  which 
Mr.  Burgess  has  written  for  Famous  Players-Lasky,  Billie 
Burke  being  now  actively  engaged  at  the  company's  east- 
ern studio  upon  an  adaptation  of  Mr.  Burgess'  story  "The 
Mysterious  Miss  Terry,"  which  was  chosen  as  a  vehicle 
for  Miss  Burke's  first  appearance  in  Paramount  pictures. 


TOPICS  FROM  FRANCE,  ITALY  AND 

SAHARA  ARE  IN  GAUMONT  REELS 

SCHEDULED  THE  WEEK  OF  JULY  IS 


It  is  an  interesting  program  of  single-reels  which 
comes  from  Gaumont  through  Mutual  the  week  of  July  15. 
The  first  film  of  the  week  is  "Tours  Around  the  World" 
Xo.  37,  to  be  issued  July  17.  First  in  importance  upon 
this  reel  is  Avignon,  France.  This  ancient  city  is  known 
to  all  the  Roman  Catholic  world  as  the  home  of  the 
popes  during  the  fourteenth  century,  and  for  this  reason 
will  excite  a  great  deal  of  interest  among  those  of  this 
faith.  The  city  is  picturesque  in  the  extreme,  and  the 
views  of  it  are  comprehensive.  On  the  same  reel  are 
pictures  of  Timbuktu,  the  city  situated  on  the  edge  of 
the  Desert  of  Sahara  within  a  few  miles  of  the  River 
Niger.  A  third  section  shows  the  ruined  palace  of  Tibe- 
rius upon  the  Island  of  Capri,  Italy. 

The  second  film  of  the  week  is  Gaumont's  Mutual 
Weekly  No.  133,  July  18.  This  contains  the  latest  news 
of  the  world  obtainable  for  motion  pictures.  The  war 
pictures,  sent  from  the  Societe  des  Etablissements  Gau- 
mont in  Paris,  are  the  first  always  to  reach  this  shore. 

"Reel  Life"  No.  64  is  to  be  issued  July  19.  "Incandes- 
cent Mantles"  tells  in  pictures  just  how  these  aids  to  il- 
lumination are  manufactured.  "The  Boy  Scout  Signal 
Corps"  shows  the  youth  of  the  nation  being  trained  for 
work  that  may  well  fit  into  the  war  scheme  at  some 
future  time.  "The  Cocoanut"  gives  views  at  various 
periods  of  growth  and  also  some  grotesque  carvings  of 
the  rind  of  the  fruit.  Other  sections  of  the  reel  are  "A 
Novel  Bicycle  Race"  and  "Leaves  from  'Life'." 


30 


EXHIBITORS  HERALD 


REMBUSCH  LAUDS  K.LEINE  FOR  ABOLISHING  DEPOSITS 


Indiana  M.  P.  E.  L.  President  Predicts  Sounder  Com- 
mercial Basis  and  Commends  Move  by  Veteran 
Producer  in  Correspondence 


The  following  correspondence,  which  will  be  of  inter- 
est to  exhibitors,  passed  between  George  Kleine,  the 
veteran  producer,  and  Frank  J.  Rembusch  of  the  Motion 
Picture  Exhibitors  League  of  Indiana,  anent  the  abolition 
of  the  deposit  system: 

June  26,  1917. 

Mr.  F.  J.  Rembusch, 

Exhibitor's  Protective  Association, 

Shelbyville,  Ind. 

My  Dear  Mr.  Rembusch  : 

T  have  held  before  me  our  correspondence  of  February  6th, 
21st  and  23rd  last,  in  connection  with  advance  deposits. 

Our  advertisements  in  this  week's  trade  papers  is  my  final  answer. 
I  have  abolished  the  system  and  will  refund  all  deposits  in  our 
hands  trusting  to  the  method  outlined  in  the  second  paragraph 
of  your  letter  of  February  6th,  namely,  that  all  film  rentals  be 
paid  before  the  film  leaves  the  exchange. 

If  my  action  will  be  of  any  use  to  exhibitors  in  forcing  other 
distributors  to  follow  suit  in  the  interest  of  the  exhibitor,  I  shall 
be  pleased. 

With  kind  regards,  I  remain 

Very  truly  yours, 

(Signed)  GEO.  KLEINE. 


Predicts  Sound  Commercial  Basis 

June  29,  1917. 

Mr.  Geo.  Kleine, 

Motion  Pictures, 

63  East  Adams  St., 

Chicago,  111. 
My  Dear  Mr.  Kleine: 

Answering  your  letter  of  June  26th,  I  am  certain  that  your 
decision  to  eliminate  the  advance  deposit  system  will  benefit  every 
exhibitor  in  the  United  States.  This  is  a  great  step  forward  m 
the  right  direction,  and  if  your  action  is  followed  by  other  Mm 
producers  and  exchanges  it  will  have  the  effect  that  the  entire  film 
industry  will  soon  return  to  a  sound  commercial  basis. 

The  advance  deposit  system  w^s  never  right  and  never  will  be. 

The  advance  deposit  system  more  than  anything  else  caused  the 
present  high  salaries  of  stars  .and  the  unreasonable  advance  m  film 
service  during  the  last  three  or  four  years. 

It  was  this  system  that  allowed  some  manufacturers  an  oppor- 
tunity to  finance  themselves  on  the  exhibitors'  money  and  thereby 
cause  unwarranted  extravagance  in  the  cost  of  production  and  the 
bidding  up  of  salaries.  ( 

The  advance  deposit  system  makes  it  necessary  in  order  to  pay 
these  high  salaries  to  produce  footage  and  not  pictures. 

We  boast  that  motion  pictures  are  a  great  art.  But  why  do 
producers  always  make  a  picture  a  mile  long?  Is  art  measured 
by  a  tape  line?  Why  is  almost  every  program  a  five  reeler  as  a 
general  thing?  Would  not  the  public  generally  rather  see  two 
reels  of  a  great  star  and  two  reels  of  another  great  star,  especially 
during  this  hot  weather?  Why  can't  programs  be  made  more 
flexible  so  that  the  exhibitors  can  cater  to  the  wants  of  the  public 
and  not  have  to  say  to  the  picture  fan:  "Unless  you  spend  an 
hour  and  a  half  or  two  hours  you  can't  see  a  whole  show. 

Wants  Shorter  Programs 

Our  next  move  should  be  shorter  programs.  I  believe  that 
90  per  cent  of  the  people  would  rather  see  an  hour's  program 
than  an  hour  and  a  half  or  two  hours. 

It  is  the  advance  deposit  that  stands  in  the  way.  A  film  manu- 
facturer who  needs  the  advance  deposit  should  not  be  patronized. 

Exhibitors  should  realize  that  there  is  something  wrong  with 
the  producers  who  insist  on  having  their  money  weeks,  months 
and  years  in  advance. 

I  am  glad  to  see  your  stand.  Evidently  you  have  the  means 
and  the  courage  to  carry  on  your  business  upon  its  merits  and  I 
hope  it  will  have  the  effect  of  forcing  every  other  producer  to 
follow  your  initiative.  But  with  the  elimination  of  this  system 
we  should  go  on  a  strictly  cash  rental  basis.  It  should  be  a  set 
rule  that  no  producer  nor  exchange  allow  a  film  to  leave  the  ex- 
change to  any  exhibitor  no  matter  how  great  may  be  his  nnancial 
standing  without  the  film  being  paid  for  before  it  leaves  the  ex- 
change Let  both  the  exhibitor  and  manufacturer  do  business  on 
a  strictly  cash  basis.  This  question  is  so  important  that  it  should 
receive  the  attention  of  the  National  Association  of  the  Moving 
Picture  Industry  so  that  a  standard  system  of  trade  be  established 
between  the  exhibitors  and  producers  at  once. 

On  behalf  of  the  Motion  Picture  Exhibitors  League  of  Indiana 


I  desire  to  thank  you  for  the  stand  you  have  taken  on  the  advance 
deposit  system  and  wish  you  the  greatest  of  success. 

Very  cordially  yours, 

FRANK  J.  REMBUSCH, 
President,  M.  P.  E.  L.  of  Indiana. 

Mr.  Rembusch  for  a  number  of  years  has  fought  for 
the  elimination  of  the  deposit  system  and  at  the  last 
M.  P.  E.  L.  convention  in  Chicago  brought  it  before  ex- 
hibitor delegates. 


"MAGIC  OF  MOTIVE  POWER"  FROM  TIME 
OF  COLUMBUS'  LANDING  SHOWN  IN 

SELIG  FILM  ON  GENERAL,  JULY  9 


"The  Magic  of  Motive  Power"  is  the  title  of  the  Selig 
feature  film  issued  by  General  Film  service,  July  9.  This 
production  is  said  to  be  highly  interesting,  presenting  as 
it  does  the  evolution  of  transportation  from  the  coming 
of  Columbus  to  the  time  of  the  deadly  submarine.  Exact 
replicas  of  Columbus'  fleet  is  shown  approaching  the 
new  continent.  Then  conies  the  drag-pole  used  in  travel 
by  the  American  Indian.  The  old  days  of  the  prairie 
schooner  are  rehearsed,  the  days  of  the  sailing  vessels, 
the  steamboat,  the  stage  coach,  the  steam  locomotive,  the 
trolley  cars,  elevated  systems  and  finally  the  hydroplane 
and  the  submarine. 


STARS  ON  ARTCRAFT  PROGRAM  ARE 

BUSY  IN  EAST  AND  WEST  STUDIOS 


As  his  third  Artcraft  picture,  Douglas  Fairbanks  will 
appear  in  an  original  story  written  by  himself,  the  tem- 
porary title  of  which  is  "The  Optimist."  This  subject  will 
offer  a  typical  Fairbanks  photoplay  staged  by  John  Emer- 
son. Eileen  Percy,  who  has  just  signed  a  year's  contract 
to  appear  opposite  Fairbanks,  will  head  the  supporting 
cast.  The  new  Fairbanks  story  is  now  being  prepared 
for  screening  by  Anita  Loos. 

George  M.  Cohan's  next  picture  for  Artcraft,  "Seven 
Keys  to  Baldpate,"  now  is  being  produced  at  the  Famous 
Players  New  York  studio.  This  film  story  is  an  adapta- 
tion from  Cohan's  popular  stage  success. 

At  the  Famous  Players-Lasky  studio  in  Fort  Lee 
Elsie  Ferguson  will  start  her  initial  photoplay,  "Barbary 
Sheep."    Maurice  Tourneur  will  direct  Miss  Ferguson. 

Geraldine  Farrar,  who  arrived  in  Los  Angeles  recently 
to  appear  in  a  series  of  photodramas  for  Artcraft  under 
the  direction  of  Cecil  B.  De  Mille,  has  contracted  a  severe 
case  of  tonsilitis,  which  has  delayed  her  activities  at  the 
Lasky  studio. 


Cleveland,  O. — James  Steele,  former  treasurer  of  the 
Paramount  Pictures  Corporation,  has  been  made  district 
manager  of  the  Middle  West  for  the  distribution  of  Para- 
mount and  Artcraft  pictures,  and  will  open  an  exchange 
on  the  third  floor  of  the  Standard  Theater  building  on 
Prospect  Avenue.  E.  T.  Gefrish  has  been  appointed  sales 
manager. 


Danville,  111. — Ogle  &  Davidson  Company  have  bought 
the  motion  picture  theater  at  Oaklawn.  This  firm  also 
operates  the  Central  Theater  here. 


E  X  H  I  B 


RS  HERALD 


31 


>OOR  DONATES  "MAN  WHO  WAS  AFRAID" 
FILM  WITH  WASHBURN  TO  STIMULATE 

ARMY  RECRUITING  IN  CHICAGO^ 


ART  DRAMAS,  WITH  FILMS  READY 

MONTH  IN  ADVANCE,  ANNOUNCES 

STUDIOS  WORK  ON  FUTURE  PLAYS 


George  K.  Spoor,  president  of  Essanay,  donated  a 
int  of  Bryant  Washburn's  latest  feature,  "The  Man 
'ho  Was  Afraid,"  to  the  First  Illinois  regiment  to  be 
ed  for  recruiting  purposes.  The  soldiers  secured  the 
e  of  one  of  the  big  down-town  Chicago  theaters  and 
hibited  the  picture  there  amidst  a  military  demonstra- 
an.  The  entire  regiment  paraded  the  loop  district, 
aded  by  the  regimental  band.  Banners  were  displayed 
vertising  the  showing  of  the  picture,  admission  to  the 
eater  being  free.  Recruiting  agents  on  every  corner, 
opping  men  and  asking  them  to  enlist,  advised  all  who 
fused  to  "Go  see  'The  Man  Who  Was  Afraid.'  " 

From  11  a.  m.  until  11  p.  m.  the  theater  was  packed, 
fficers  of  the  regiment  addressed  the  crowds  between 
*ch  showing,  urging  them  to  join  and  fight  for  their 
Duntry.  Recruiting  booths  had  been  erected  in  the  lobby 
nd  here  officers  received  the  applications.  The  photo- 
lay  was  adapted  from  Mary  Brecht  Pulver's  story  in  the 
aturday  Evening  Post. 

"The  Man  Who  Was  Afraid"  presents  an  appeal  for 
atrioiic  action.  Reinforced  by  the  officers'  rousing 
peeches  and  the  martial  music  of  the  regimental  band, 
:  caused  hundreds  of  spectators  to  enlist  as  they  left 
le  theater.  The  regiment  was  enabled  by  this  one  coup 
bring  its  ranks  almost  up  to  war  footing. 
K-E-S-E  Service,  which  concern  issued  the  film,  is 
reparing  to  aid  exhibitors  in  other  towns  in  getting  the 
o-operation  of  recruiting  officers  for  their  showings  of 
his  production. 

UNE  ELVIDGE,  CARLYLE  BLACKWELL 

AND  A.  ASHLEY  IN  NEW  WORLD  FILM 


With  productions  completed  more  than  a  month  in 
advance  of  their  issue  dates,  and  with  others  for  summer 
issuance  in  work,  the  four  studios  contributing  to  Art 
Dramas  program  are  working  at  full  capacity. 

At  the  Apollo  studio  "When  You  and  I  Were  Young" 
is  practically  completed,  although  it  is  not  due  for  pub- 
lication until  the  middle  of  July.  This  week  work  will  be 
begun  on  the  next  Apollo,  which  has  as  a  working  title 
"Behind  the  Mask."  This  was  written  by  Charles  E. 
Dazey,  author  of  "Manhattan  Madness"  and  "Wolf 
Lowry,"  Triangle  successes.  This  last  production  is 
dated  for  publication  the  last  week  of  August. 

At  the  Van  Dyke  studio  "Miss  Deception,"  from  the 
story  by  Joseph  Franklin  Poland,  is  being  put  into  shape 
by  Eugene  Nowland,  who  was  recently  engaged  to  direct 
Jean  Sothern  in  this  picture.  In  this  film  Miss  Sothern 
has  a  new  kind  of  role  which  suits  her  well. 

Two  pictures  are  in  work  at  the  Erbograph  studio. 
These  are  "The  Road  Between,"  which  is  being  made  by 
Joseph  Levering  with  Marian  Swayne  in  the  leading  role, 
and  "The  Millstone,"  from  the  story  by  Albert  Payson 
Terhune,  which  Ben  M.  Goetz  is  directing.  One  of  these 
is  nearly  finished,  while  the  latter  has  just  been  started. 

The  U.  S.  Amusement  studios  are  occupied  principally 
with  the  production  of  "The  Peddler,"  which  Herbert 
Blache  is  directing,  with  Joe  Welch  in  the  title  role. 


"JOAN  OF  THE  CATTLE  LAND,"  STARRING 

HARRY  CAREY,  UNDER  WAY  AT  COAST 


"The  Marriage  Market,"  a  September  photoplay  for 
Vorld-Pictures  Brady-made,  is  a  screen  version  of  the 
videly  read  story  "Dandy  Dick."  Carlyle  Blackwell,  June 
ilvidge  and  Arthur  Ashley  are  the  featured  players. 


An  exciting  story  of  the  West,  entitled  "Joan  of  the 
Cattle  Land,"  is  being  filmed  by  Director  Jack  Ford  at 
Universal  City.  Harry  Carey  is  featured  as  a  western 
bad  man,  and  Molly  Malone  has  the  principal  feminine 
part.  The  storv.  a  five-reeler,  was  written  bv  George 
Hively. 


CARL  LAEMMLE  ISSUES  STATEMENT  TO  TRADE  ON  SUIT 

FOR  DAMAGES  BROUGHT  BY  MRS.  GRACE  HUMISTON 


The  following  statement  is  made  by  Carl  Laemmle, 
president  of  the  Universal  Film  Manufacturing  Com- 
pany, relative  to  a  suit  which  Mrs.  Grace  Humiston, 
a  New  York  lawyer,  has  instituted  in  the  Supreme 
Court: 
To  the  Press: 

This  company  is  placed  in  a  bad  light  in  the  stories  pub- 
lished about  Mrs.  Grace  Humiston's  suit  for  alleged  damages, 
due  to  our  displaying  motion  pictures  of  her  in  our  "Animated 
Weekly."  While  we  will,  of  course,  answer  in  the  proper 
legal  manner  through  the  courts,  still  we  do  not  feel  that  we 
should  stand  accused  in  the  meantime  of  holding  Mrs.  Humis- 
ton or  any  other  woman  up  to  ridicule  and  contempt,  as  she 
alleges  in  her  complaint. 

In  common  with  all  other  appreciative  citizens,  we  realize 
the  great  good  that  Mrs.  Humiston  has  accomplished  for  the 
community  in  the  Ruth  Cruger  case,  and  it  was  because  we 
believed  her  achievement  worthy  of  national  as  well  as  local 
recognition  that  we  took  a  motion  picture  of  her  while  she 
was  in  a  public  street  in  front  of  Cocchi's  shop.. 
Picture  Reflection  of  Praise 

The  very  title  of  the  picture  ("The  Woman  Who  Suc- 
ceeded Where  the  Police  Failed")  was  but  a  reflection  of  the 
praise  that  had  been  given  her  by  the  newspapers — the  same 
newspapers  which  had  published  pictures  of  Mrs.  Humiston 
without  being  sued  for  damages  or  being  accused  of  holding 
her  up  to  contempt  or  ridicule. 

The  picture  itself  shows  that  Mrs.  Humiston  must  have 
been  willing  to  be  photographed,  for  she  smiles  and  bows 
into  the  lens  of  the  camera.  A  whole  battery"  of  cameras  was 
leveled  at  Mrs.  Humiston,  as  she  must  recall,  but  it  so  hap- 
pened that  ours  was  the  only  motion  picture  camera  on  the 
spot.     How  she  can  seek  to  make  a  distinction  between  a 


photograph  taken  with  an  ordinary  camera  and  a  succession 
of  pictures  taken  by  a  motion  picture  camera,  or  how  the  one 
holds  her  up  to  public  ridicule  any  more  or  any  less  than  the 
other  we  cannot  see. 

As  for  the  public,  the  fact  that  it  applauded  most  vigor- 
ously when  Mrs.  Humiston's  picture  was  flashed  upon  the 
screen  at  the  Broadway  Theater  night  after  night  seems  to 
prove  that  the  people  viewed  it  with  the  exact  opposite  of 
ridicule  or  contempt. 

Fighting  for  Liberty  of  Screen 

We  cannot  afford  to  withdraw  the  picture  and  drop  the 
case,  because  it  is  vital  to  establish  once  for  all  the  right  of 
a  motion  picture  newspaper  or  magazine  to  publish  pictures 
of  current  events  and  all  persons  who  figure  therein  and  who 
are,  therefore,  the  subject  of  public  interest.  It  is  necessary 
to  obtain  judicial  recognition  of  the  right  of  such  a  motion 
picture  newspaper  or  magazine  to  publish  actual  and  true 
photographs  of  events  of  the  daily  news  and  of  the  persons 
who  participate  in  the  events  which  are  a  part  of  the  daily 
news.  We  believe  the  screen  is  hedged  about  with  the  same 
safeguards  that  the  constitution  of  the  United  States  throws 
around  the  press,  and  that  to  abridge  one  would  be  to  abridge 
the  other.  The  Universal  has  fought  many  a  hard  fight  for 
the  freedom  of  the  screen  and  in  the  present  instance  is  forced 
to  join  issue  with  Mrs.  Humiston.  We  do  so  with  sincere 
motives  and  with  all  respect  for  Mrs.  Humiston. 

CARL  LAEMMLE, 
President,  Universal  Film  Manufacturing  Company. 

This  statement  from  the  Universal  Film  Com- 
pany's head  explains  the  concern's  side  of  the  matter 
and  exemplifies  how  easily  a  film  company  can  be 
accused  of  giving  offense  where  no  offense  was 
intended. 


EXHIBITORS  HERALD 


32 


[    JUNK  PAPER  INJURES  BUSINESS 

ON  BIG  PICTURES,  SAYS  SPITZER, 

GENERAL  MANAGER  OF  KING-BEE  j 


"What's  the  paper  like?"  is  one  of  the  first  questions 
the  state  rights  buyer  asks  of  the  man  who  wants  him  to 
take  his  pictures.  Let  us  suppose  it  to  be  a  $100,000 
feature  with  a  Broadway  star.  "What's  the  paper  like?" 
Or  a  comedy.  The  same  question.  The  state  rights  buyer 
knows  that  the  measure  of  the  impression  made  by  the 
paper  on  an  exhibitor  is  the  measure  of  the  picture's  pull- 
ing power,  or  at  any  rate  largely  so.  It  is  chiefly  the 
paper  which  gets  an  audience  together  for  the  first  time. 
Spitzer  of  Contrary  Opinion 

Does  the  exhibitor  attach  the  same  absolute  and  rela- 
tive importance  to  the  paper  as  the  state  rights  buyer? 
Most  persons  would  say  that  he  does,  but  Nat  H.  Spitzer, 
vice  president  and  general  manager  of  the  King-Bee  Films 
Corporation,  is  of  a  contrary  opinion. 

"The  exhibitor,"  says  Mr.  Spitzer,  "too  frequently 
allows  himself  to  be  misled  in  this  important  matter.  He 
slurs  over  the  question  of  the  paper.  He  does  not  put  out 
fresh,  bright  paper  with  every  picture  he  books. 

"Undoubtedly,  mounted  paper,  for  that  is  where  the 
trouble  originates,  is  not  essential;  it  is  not  even  advisable! 
You  see,  it  gets  dirtier  and  dirtier  with  each  booking. 
Dirty  paper  prejudices  a  picture,  because  it  repels  the 
public.  Mounted  paper  is  a  great  convenience  if  it  is  kept 
clean  and  shown  clean.  But  it  rarely  is,  unfortunately, 
except  on  first  runs. 

Duty  Should  Oblige  Clean  Paper 

"His  duty  to  the  public  should  oblige  the  exhibitor 
to  assure  that  the  paper  is  always  clean  and  fresh  and  has 
not  before  been  publicly  exhibited.  He  should  exert  as 
much  care  in  the  selection  of  his  paper  as  of  his  films 
and  the  interior  equipment  of  his  theater.  Small  town 
exhibitors  are  peculiarly  careless  in  this  respect  and  it  is 
to  them  I  am  mainly  addressing  this  w  arning. 

"If  paper  is  mistreated  so  as  to  unfavorably  affect  the 
attitude  of  the  public  towards  the  picture  it  should  not  be 
used  at  all.  In  recent  years  the  paper  for  motion  pictures 
has  become  artistic  as  well  as  striking  and  it  seems  to 
me  a  pit}-  that  it  should  so  frequently  he  shown  in  a 
dirty  and  delapidated  state.  It  is  bad  business  for  the 
picture." 


BEAUTIFUL  CALIFORNIA  SCENERY  IS 

USED  TO  REPRESENT  GARDEN  OF  EDEN 

IN  CORONA'S  "CURSE  OF  EVE"  FILM 


Scenic  places  of  southern  California,  particularly  in 
the  canyons  of  the  Sierra  Madre  Mountains  and  on  Santa 
Cruz  Island,  were  the  locations  for  the  pictorially  beau- 
tiful prologue  which  introduces  the  story  of  "The  Curse 
of  Eve,"  the  multiple-reel  picture  now  under  production 
by  the  Corona  Cinema  Company  of  Los  Angeles. 

The  prologue,  which  depicts  the  creation  of  the  world 
and  the  incidents  of  the  Garden  of  Eden,  taken  from  the 
biblical  narrative,  is  but  a  minor  portion  of  the  film. 

The  makers  of  the  picture  spent  nearly  as  much  time 
in  producing  this  introductory  part  of  the  film  as  they 
did  on  the  story  itself,  which  features  Enid  Markey  as 
the  modern  Eve,  the  girl  of  the  story.  , 

In  order  to  secure  the  locations  which  would  best 
represent  the  beauties  of  the  Garden  of  Eden,  the  Corona 
Company,  including  General  Manager  Keerl,  Director 
Frank  Beal  and  the  cameraman,  William  C.  Thompson, 
made  trips  through  a  great  deal  of  the  mountainous  re- 
gion of  the  southern  part  of  the  state,  as  well  as  visit- 
ing most  of  the  islands  in  the  channel  group  off  the 
coast  of  southern  California. 


NORMA  TALMADGE  PICKS  NOTABLE 

CAST  TO   SUPPORT   HER  IN  NEW 

FILM  PRODUCTION,  "THE  MOTH" 


Norma  Talmadge  has  selected  a  notable  cast  to  sup- 
port  her  in  her  newest  film,  "The  Moth,"  a  play  said  to 
rival  "Poppy,"  her  most  recent  success. 

Opposite  her  in  her  forthcoming  production  will  appea 
Eugene  O'Brien,  who  has  won  success  on  the  stage  in 
support  of  Margaret  Illington,  Ethel  Barrymore,  Kyrle 
Bellew,  Irene  Fenwick,  Frances  Starr  and  Elsie  Janis,  am 
in  the  films  has  played  with  Clara  Kimball  Young  and 
Olga  Petrova  as  well  as  with  Miss  Talmadge. 

Donald  Hall  is  another  member  of  the  "Poppy"  cast 
who  will  appear  in  "The  Moth."  Mr.  Hall  has  appeared 
in  a  number  of  Vitagraph  pictures  and  also  upon  the 
speaking  stage  in  musical  comedy. 

Among  the  feminine  members  of  Miss  Talmadge's 
staff  are  Maud  Allen  and  Virginia  Dare,  both  from  the 
speaking  stage,  Miss  Allen  having  appeared  with  Mar- 
jorie  Rambeau  in  "Cheating  Cheaters"  and  with  William 
Gillette,  George  Cohan  and  Irene  Fenwick. 

Hassard  Short  has  been  cast  in  the  role  of  the  prof- 
ligate husband,  and  this  is  his  first  appearance  upon  the 
screen.  He  appeared  with  Laurette  Taylor  in  "Peg  o'  My 
Heart"  during  its  long  run,  and  has  appeared  with  Henry 
Miller,  Sir  Herbert  Beerbohm  Tree,  Mary  Mannering  and 
William  H.  Crane.  Adolph  Menjou,  a  Cleveland  boy, 
is  another  member  of  Miss  Talmadge's  company,  while 
Frank  Kingdon  will  portray  the  Moth's  father  and  Robert 
Vivian  will  appear  as  her  tutor. 

Two  youthful  players  who  will  also  play  an  impor- 
tant part  in  the  production  are  Kenneth  Worms  and  Aida 
Armand. 


SENG  ISSUES  TWENTY-PAGE  AD  BOOK 

AND  WILL  DISTRIBUTE  HOUSE  ORGAN 
TO  AID  EXPLOITATION  OF  "PARENTAGE" 


What, is  considered  an  innovation  for  state  rights  dis- 
tributors in  the  way  of  advertising  is  being  distributed  by 
Frank  J.  Seng,  in  conjunction  with  his  exhibitors'  cam- 
paign on  Hobart  Henley's  thought  film  based  on  real  life, 

"Parentage." 

Besides  getting  out  a  20-page  ad  book,  to  be  used  by 
exhibitors  for  their  local  advertising  and  publicity,  Mr. 
Seng  has  in  preparation  a  house  organ  which  will  b<" 

-  issued  every  two  weeks.  The  house  organ  is  designed  to 
benefit  the  exhibitor  in  bringing  to  his  attention  new  ideas 
of  different  exhibitors  along  with  news,  views  and  money- 

-  making  ideas  which  will  be  of  real  service  to  him  in  pre- 
sentation. 

While  in  the  past  it  has  been  the  custom  as  soon  as 
territory  was  sold  to  forget  the  state  rights  buyer  and 
exhibitor,  Mr.  Seng's  idea  is  to  aid  in  exploiting  films  after 
he  has  placed  them. 

Another  phase  of  Mr.  Seng's  campaign,  which  will 
greatly  aid  exhibitors,  will  be  aid  in  conjunction  with  the 
openings  at  the  Rialto  Theater,  New  York,  on  July  8 
and  the  Colonial  Theater,  Chicago,  July  15,  where  the 
billboard  campaign  will  continue  for  some  time  after  the 
close  of  the  showings  in  these  cities,  and<be  supplemented 
by  a  full  quota  of  advertising  to  keep  the  picture  alive 
for  the  future  showings. 


EDDIE  POLO  STAYS  WITH  UNIVERSAL 


Eddie  Polo,  who  has  attained  wide  fame  as  a  Uni- 
versal actor  and  who  appears  in  prominent  roles  in  serial 
productions,  has  signed  a  new  two-year  contract  with 
President  Carl  Laemmle. 


Kansas  City,  Mo. — Charles  E.  Hammond  of  Cam- 
bridge, O.,  has  purchased  the  Broadmour  Theater  from 
D.  Donnici. 


EXHIBITORS  HERALD 


33 


THE  FILM  STOCK  MARKET 

By  Paul  H.  Davis  &  Company 
Chicago 


Bid 

American  Film  Company   65 

Lincoln  Film  Corporation,  Pfd   90 

Lone  Star  Corporation,  Pfd   98 

one  Star  Corporation,  Com   26 

16 


Mutual  Film  Corporation,  Com  

■Mutual  Film  Corporation,  Pfd   21 

■New  York  Motion  Picture  Corporation   68 

■  North  American  Corporation,  Com  

iStates  Film  Corporation,  Com  

iThanhouser  Film  Corporation   % 

■Triangle  Film  Corporation   l->4 

•  World  Film  Corporation   Y% 

Quotations  July  3,  1917 


Asked 
70 
100 
100 
28 
18 
24 
72 
25 
25 

w 

2% 


This  department  will  furnish  on  request,  such 
statistics  as  are  available  concerning  the  above  or 
other  motion  picture  stocks,  providing  such  request 
does  not  call  for  an  expression  of  opinion  concern- 
ing the  policy  of  the  companies  or  the  future  prices 
of  the  stocks. 


J.  B.  SARDY  &  CO. 

Film  Stocks        Bonds  Investments 
131  South  La  Salle  Street 

Telephone  Majestic  7640         ::  Chicago,  Illinois 


OFFICIAL  CUT-OUTS  MADE  BY  THE 
CHICAGO  BOARD  OF  CENSORS 


Big  U,  "The  Mysterious  Outlaw" — Cut  out  all  detail  of  prisoner's 
escape  from  jail,  to  include  attack  on  guard,  changing  clothes,  and 
outlaw  jumping  from  wall.  Two  scenes  of  outlaw  forcing  man  to 
exchange  clothes  at  point  of  gun.  Outlaw  stealing  horse.  Shooting 
of  outlaw. 


Seng,  "Parentage" — Reel  1,  cut  out  scene  of  nude  baby  in  which 
sex  is  shown.  Reel  5,  cut  out  scene  in  which  man  makes  arrange- 
ment with  waiter  for  room  above.  Reel  5,  cut  out  vision  scene  of 
man  and  girl  in  bedroom. 


Kay  Bee,  "The  Clodhopper" — Reel  3,  cut  out  stamped  postcard. 


Vitagraph,  "The  Maelstrom" — Reel  1,  cut  out  slugging  of  man  and 
stealing  papers.  Reel  3,  two  scenes  of  binding  man.  Reel  5,  cut  out 
shooting  man  from  opium  bunk.  Rifling  safe.  Shooting  old  man  in 
memory  scene. 


Bison,  "Lone  Larry" — Reel  1,  cut  out  seven  hold-up  scenes,  leaving 
the  eighth.  Reel  2.  cut  out  all  hold-up  scenes.  Cut  out  adjusting 
noose  around  man's  neck  and  all  scenes  of  pulling  on  rope. 


Schiller.  "The  Dishonor  System" — Chaplin  wiggling  back ;  Chap- 
lin thumbing  nose. 


Famous  Players,  "Her  Better  Self" — Two  scenes  of  girl  walking 
away  with  man  and  arrest  of  girl;  subtitle,  "I  left  the  town  in  dis- 
grace" ;  stabbing  in  suicide  scene  and  vision  of  same. 


Universal,  "The  Voice  on  the  Wire,"  No.  11 — Subtitles,  "Doomed 
to  die  at  midnight,"  etc.;  "In  spite  of  all  efforts  to  save  them,"  etc.; 
"Shirley,  you  are  clever,  but  we  shall  get  Welsh  at  midnight"; 
"Shirley  is  at  Duval's  house.  He  knows  too  much — he  must  die  to- 
night"; "Shirley  must  die  by  your  hand";  "I  must  go  to  Duval's  to 
kill  Shirley"  ;  Jwo  holdup  scenes  in  restaurant. 


Imp,  "The  Case  of  Dr.  Standing" — Doping  drink. 


American,  "The  Serpent's  Tooth" — Adult  only  permit.  Reel  1, 
first  view  of  woman  in  very  low  cut  gown  and  two  near  views  of 
same.  Reel  3,  subtitle:  "You  make  her  use  it.  It's  a  ground  for 
divorce  in  this  state" ;  man  putting  drug  into  medicine.  Reel  4, 
subtitle :  "You  say  you  couldn't  get  any  more.  I  have  been  more 
successful."  Reel  5,  subtitle:  "Your  damned  lover  is  a  liar,"  etc.; 
"It's  the  drug  that  loves  you — the  drug  I've  fed  her  night  and  day"; 
choking  wife  and  knocking  her  down. 


Bison,  "Lone  Larry" — Seven  hold-up  scenes  in  reel  1  ;  reel  2,  two 
hold-ups.  Adjusting  noose  around  man's  neck  and  all  scenes  pulling 
rope. 


Kalem,        Day  Out  of  Jail" — Theft  of  money. 


Pathe,  "Down  Where  the  Limburger  Blows" — Action  of  thumbing 
nose. 


Frohman,  "God's  Man" — Opium  den  "scenes.  Shorten  kiss,  and 
Apache  dance.  Subtitle :  "Girls  are  fools  to  slave  in  factories,"  etc. 
Shooting  outside  of  cabin. 


r 

I  SCI 

\  <lr 


Essanay,  "The  Land  of  Long  Shadows"  (additional  cuts) — All 
scenes  where'  drunken  man  is  shown  alone.  Flash  all  remaining 
drunken  scenes. 


World,  "The  Outlaw  Reforms" — Three  scenes  of  hold-up  of  stage. 
All  scenes  of  binding  man.  Shooting  Indian  on  stage  coach.  Hold-up 
of  sheriff  at  coach. 


Butterfly,  "The  Flame  of  Youth" — Throwing  man  from  ship  into 


Lasky,  "Forbidden  Paths" — Subtitles  :  "Your  smiles  belong  to  me. 
I  pay  for  them"  ;  "Tell  him  what  you  were  to  Louis  Valdez"  ;  "Love 
is  a  sacrifice — if  you  love  him  you'll  have  to  be  what  I  was." 


Bluebird,  "The  Car  of  Chance" — Scenes  of  struggle  between  man 
and  girl,  and  flash  first  and  last  scenes. 


Gold  Seal,  "The  Golden  Bullet" — Theft  of  gold  and  shooting. 


World,  "The  Conspiracy" — Subtitle:  "Pour  that  in  her  glass,  do 
you  understand?"    Flash  gambling  scenes.    Cut  suicide. 


S.  F.  R. ,  "Female  Raffles" — Female  Raffles  entering  window.  De- 
manding 100,000  francs.  Abduction  of  girl.  Subtitle:  "Drugged 
cigars."    Taking  picture  from  frame,  two  scenes  of  theft  of  picture. 


Pathe,  "The  Neglected  Wife?" — Stealing  watch. 


Fox,  "His  Final  Blowout" — Two  scenes  of  man  bumping  woman 
dummy  with  his  stomach. 


Essanay,  "The  Yellow  Umbrella" — Sc,enes  of  stamped  envelope. 


Artcraft,  "Wild  and  Wooly" — Subtitle :  "Say,  that's  a  chance  for 
us  to  clean  up  big."  All  scenes  where  Indians  and  Indian  agent  are 
shown  with  basket  containing  flasks  of  liquor.  Subtitles  :  "Whoop  her 
up  and  all  you  capture  is  yours"  ;  "You  watch  every  door  of  the  hotel 
and  after  I  get  the  girl  you  kill,"  etc.  ;  "They  can't  hurt  you.  Their 
guns  are  loaded  with  fake  bullets,"  etc.  Shooting  Fairbanks  in  hand. 
Other  scene  where  Indian  shoots  man.  Four  scenes  where  Indians 
fall  after  being  shot.  Shooting  express  messenger,  taking  keys  and 
rifling  express  strong  box. 


THIS  WEEK  AT  DOWNTOWN 
CHICAGO  THEATERS 


ALCAZAR — Paramount,  "The  Heir  of  the  Ages,"  with  House 
Peters;  Paramount,  "Her  Strange  Wedding,"  with  Fannie  Ward;  Fox, 
"Patsy."  with  June  Caprice:  Triangle,  "Her  Excellency  the  Gov- 
ernor," with  Wilfred  Lucas  ;  Paramount,  "The  Little  Boy  Scout,"  with 
Ann  Pennington ;  Metro,  "The  Trail  of  the  Shadows,"  with  Emmy 
Wehlen ;  Paramount,  "The  Little  Boy  Scout,"  with  Ann  Pennington. 

Chaplin  ; 


BANDBOX — Mutual,  "The  Immigrant,"  with  Charles 
"The  Taking  of  Luke  McVan,"  with  W.  S.  Hart. 


BIJOU  DREAM— Williamson  Bros.,  "The  Submarine  Eye,"  with 
Barbara  Tennant. 


BOSTOX — Paramount,  "Her  Strange  Wedding,"  with  Fannie 
Ward;  Fox,  "Patsy,"  with  June  Caprice;  Triangle,  "Her  Excellency 
the  Governor,"  with  Wilfred  Lucas;  Paramount,  "The  Little  Boy 
Scout,"  with  Ann  Pennington ;  Metro,  "The  Trail  of  the  Shadows," 
with  Emmy  Wehlen;  Paramount,  "Her  Strange  Wedding,"  with  Fannie 
Ward ;  Fox,  "The  Two  Imps,"  with  Katherine  and  Jane  Lee. 


CASTLE — Artcraft,  "Wild  and  Woolly,"  with  Douglas  Fairbanks. 


COLOXIAL — Julius  Steger,  "Redemption,"  with  Evelyn  Nesbit. 


ORPHEUM — Paramount,  "A  Roadside  Impresario,"  with  George 
Beban  ;  Paramount,  "The  Heir  of  the  Ages,"  with  House  Peters;  Rex 
Beach,  "The  Barrier."  with  Mabel  Julieue  Scott;  Vitagraph,  "The 
Magnificent  Meddler,"  with  Antonio  Moreno;  Mutual,  "The  Weakness 
of  the  Strong,"  with  William  Russell ;  Metro,  "The  Trail  of  the 
Shadow,"  with  Emmy  Wehlen   (two  days). 

with  Franklvn 


PLAYHOUSE— Bluebird,  "The  Car  of  Chance. 
Fa  mum. 


ROSE — Artcraft,  "Wild  and  Woolly,"  with  Douglas  Fairbanks. 


STUDEBAKER— Artcraft,  "Wild  and  Woolly,"  with  Douglas  Fair- 
banks. 

ZIEGFELD— Vitagraph,  "A  Son  of  the  Hills,"  with  Antonio 
Moreno. 


34 


EXHIBITORS  HERALD 


UNUSUAL  IN  PICTURES 
ATTAINED  IN  A.  B.  C. 

SCREENEWS  MAGAZIN 


EXHIBITORS  WILL  SEE  GOLDWYN  FILMS 

FOR  FIRST  TIME  AT  M.  P.  E.  L.  EXPOSITION 


Of  Seven  Films  Already  Completed  and  Two  More  to  Be 
Started,  Four  Will  Be  Exhibited ;  Will  Give  Morn- 
ing Showings  at  Colonial  Theater 


Goldwyn  Pictures  Corporation  at 
last  is  ready  to  invite  the  exhibitors 
of  America  to  see  the  first  of  its  pro- 
ductions which  have  been  made  since 
the  opening  of  its  New  Jersey  studios 
in  January.  Seven  Goldwyn  pictures 
have  been  completed  and  the  eighth 
and  ninth  productions  are  about  to 
be  begun. 

Morning  Showings  Planned 

At  least  four  and  perhaps  more  of 
these  pictures  will  be  shown  for  the 
first  time  to  American  exhibitors  each 
morning  during  the  exposition  of  the 
Exhibitors'  League  in  Chicago,  July 
14  to  22. 

Arrangements  have  been  made  with 
Jones,  Linick  &  Schaefer  whereby 
Goldwyri  will  hold  a  morning  trade 
showing  each  day  at  the  Colonial  The- 


In  order  to  save  time  in  the  pro- 
duction of  George  M.  Cohan's  second 
Artcraft  offering,  "Seven  Keys  to 
Baldpate,"  adapted  from  his  former 
stage  success  of  the  same  name,  both 
of  the  Famous  Players-Lasky  studios 
in  the  East  are  being  used.  A  series 
of  big  scenes  have  already  been 
staged  at  the  Fifty-sixth  street  studio 
in  New  York,  where  Mr.  Cohan  has 
been  appearing  before  the  camera 
during  the  past  three  weeks. 

At  the  Fort  Lee  studio  a  big  exte- 
rior hotel  set  was  recently  filmed, 
and  other  scenes  now  are  being 
taken,  while  at  the  New  York  studio 
new  sets  are  being  built  so  that  Mr. 
Cohan  and  his  company  may  lose  no 
time  between  scenes.  In  speaking  of 
the  production  of  this  film  Director 
Ford  said: 

"The  wonderful  progress  we  have 
been  able  to  make  on  Mr.  Cohan's 
new  picture  has  indeed  been  most 
gratifying  to  me.  The  work  on  this 
film  has  gone  ahead  rapidly  and  with- 
out a  hitch.  Mr.  Cohan  is  working 
day  and  night  in  an  effort  to  get  this 
film  out  as  soon  as  possible,  as  a  re- 
sult  of  the  demand  from  exhibitors 
for  another  Cohan  film  in  the  near 
future." 


ater  on  Randolph  Street,  and  exhibi- 
tors will  be  admitted  to  these  show- 
ings by  invitation. 

The  schedule  calls  for  the  showing 
of  two  productions  each  day  under 
the  auspices  of  F.  M.  Brockell,  man- 
ager of  the  Goldwyn  offices  in  Chi- 
cago, and  officers  of  the  company  from 
New  York. 

Mae  Marsh  to  Meet  Exhibitors 

Mae  Marsh,  Goldwyn  star,  who  has 
been  honored  by  having  the  first  day 
of  the  exposition  designated  as  "Mae 
Marsh  Day"  will  attend  several  of 
these  morning  showings  and  meet 
many  of  these  exhibitors. 

Samuel  Goldfish  ard  other  officers 
of  Goldwyn  will  be  present  in  Chi- 
cago throughout  the  exposition  to 
meet  meu  who  have  contributed  to 
the  growth  of  the  industry. 


It  is  expected  that  the  play  will 
be  entirely  filmed  in  the  course  of  an- 
other week,  as  far  as  the  star  is  con- 
cerned, and  after  taking  a  series  of 
other  scenes  in  which  he  does  not 
appear  the  film  will  be  ready  for  cut- 
ting and  assembling.  The  publication 
date  has  not  yet  been  announced  by 
Artcraft. 


EVA  TANGUAY  STARTS 

INITIAL    FILM  FOR 

SELZNICK-PICTURES 

Eva  Tanguay,  the  noted  vaudeville 
hcadliner,  is  to  appear  as  the  star  of 
a  Selznick-Pictures  production. 

The  Eva  Tanguay  Film  Corpora- 
tion, organized  by  Harry  Weber  and 
Lewis  J.  Selznick,  has  started  work 
on  the  first  feature. 

Miss  Tanguay  brings  to  the  moving 
picture  screen  a  unique  personality, 
and  the  largest  individual  following 
of  any  vaudeville  artist  in  the  world. 
She  holds  the  record  for  business  at 
all  the  principal  vaudeville  houses  in 
America  and  abroad. 


Seeks     National     Leadership  Ovi 
Other  Films  of  Class;  Carries 
Out  Ziegfeld  "Follies"  Idea 

"Attaining  the  unusual  in  picture 
is  what  the  American  .Bioscope  Co 
poration  is  not  only  sloganizing  b 

producing. 

The  ScreeNews  Magazine,  whk 
outgrew  itself  and  forced  tl 
American  Bioscope  to  reissue  eai 
week  a  supplement  to  this  pictui 
now  looks  as  if  it  will  become  t! 
leading  national  screen  magazine 
the  country,  it  is  announced. 

The  ScreeNews  Magazine  has  i 
tained  the  greater  part  of  its  popula 
ity  through  it's  divertisement.  Sor 
doubts  were  held  by  a  few  that  tl 
policy  of  this  one-reel  subject  cou 
not  be  maintained — that  of  mak' 
a  magazine  entirely  different  from 
other  pictorial,  current  or  topical 
on  the  market.  Fortunately  ho 
ever,  the  seeming  impossibility 
been  attained. 

One  of  the  most  sensational  depa 
ments  installed  is  the  "Follies" 
tion,  under  which  heading  comes  su 
pictures    as    "Beach  Beauties" 
"Beach    Nuts" — amusement  seeke 
and  public  in  general,  and  special 
tertainers  engaged  for  the  occasn 
have  worked  remarkable  results  in 
way    of    ultra-unusual  pictures 
sports,  bathing  fashions  and  farcic 
pictures. 

A  great  deal  of  the  popularity 
Flo  Ziegfeld's  stage  follies  was  due 
the  fact  that  Ziegfeld  proved  to 
the  best  doctor  for  the  tired  busine 
man.    His  perscription  was  femi 
beauty  and  fashions.    The  ScreeN 
Magazine  does  not  claim  any  origi 
ality  as  far  as  this  perscription  goi 
but  it  has  attained  the  adaptation 
it  so  accurately  and  pleasingly  that 
comes  in  for  its  share  of  credit 
adapting  the  policy  for  the  screen 
what  is  wanted  by  picture  patrons. 

In  addition  to  the  first  magazi 
reel,  which  is  a  supplement,  jt 
ScreeNews  Magazine  also  is  one 
the  very  few  subjects  which  has  be1 
universally  received  with  welcome 
competitive  exhibitors.  In  Chicag' 
there  are  three  theaters  within  a  I 
dius  of  four  blocks  running  this  magi 
zine  on  its  publication  date. 


Attend  the  Chicago  Convention 
— make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


"SEVEN  KEYS  TO  BALDPATE,"  COHAN'S  SECOND 
FILM  FOR  ARTCRAFT,  NEARING  COMPLETION 


Expect  Play  to  Be  Entirely  Filmed  in  Course  of  Week; 
Two  Eastern  Studios  Now  Being  Used 
for  Big  Scenes 


MUTUAL 


lary  Moreland" — July  9  (five-reel 
drama,  with  Marjorie  Ram- 
|i). — Thomas  Maughm  is  in  love 
his  secretary,  Mary  Moreland. 
when    Mary    learns    that  Mrs. 
|  ghm  is  to  become  a  mother,  she 
Maughm  that  they  must  not  see 
other  again.    Mary  goes  to  a  dis- 
l  city  to  work.    Mrs.  Maughm  dies 
after    her    death,    Mary  and 
ighm  are  married. 

erry's  Star  Bout" — July  19  (one- 
Cub  comedy,  with  George  Ovey). 
•rry  loves  Claire,  but  Claire's 
er  will  not  allow  him  to  marry 
re  until  he  has  licked  "Big  Noise 
/'■  champion  prize  fighter.  Jerry 
pares  a  rubber  bulb  with  amonia 
at  the  psychological  moment  ad- 
isters  the  amonia  to  the  nostrils 
he  pugilist.  Jerry  wins  the  fight  as 
1  as  the  girl. 


GENERAL 


Checkmate" — July  7  (one-reel  Selig 
d.ma,  with   Guy  Oliver  and  Stella 
ffzeto). — Hall  Davis,  the  adopted  son 
Dwealthy  John  Strong,  meets  Vivian 
rew,  an  unscrupulous  woman,  and 
comes  infatuated.    The  infatuation 
jws  upon  the  boy  so  strongly  that 
will  not  listen  to  reason  and  will 
t  give  Vivian  up.  John  Strong  goes 
the  woman  and  asks  her  to  give 
:  boy  up,  but  she  refuses.  Strong 
sually  mentions  to  her  her  past  and 
e  immediately  books   passage  for 
pan.    Hall  is  saved  from  the  wiles 
the  siren. 


ART  DRAMAS 


"Miss  Deception" — July  9  (five-reel 
in  Dyke  comedy-drama,  with  Jean 
jthern). — Joyce  Morton  has  been 
ised  in  the  West  by  her  uncle.  She 
is  never  seen  Morton,  her  father, 
ho  is  a  millionaire.  Morton  sends 
•r  his  daughter,  and  when  she  goes 
>  her  unknown  eastern  home,  she 
?cides  to  pose  as  a  socially  awkward 
rpossibility.  Morton  and  his  culti- 
ited  friends  fall  victims  to  the  de- 
;ption,  but  Joyce  secures  true  hap- 
mess  through  her  prank. 


FOX 

"Two  Little  Imps" — July  15  (five- 
eel  Fox  comedy-drama,  with  Kather- 
ie  and  Jane  Lee).— Jane  and  Kath- 
rine  are  having  a  delightful  time  at 


the  seashore  resort  when  their  mother 
is  called  to  town.  Uncle  Billy  is  sent 
to  take  care  of  the  youngsters.  On 
the  way  he  meets  Betty  Murray  and 
falls  in  love  with  her.  Every  time 
Billy  and  Betty  are  together  the 
youngsters  get  into  new  escapades  and 
have  the  hotel  in  constant  turmoil. 
Through  Katherine,  Betty's  father  and 
prodigal  brother  are  reunited  and  Bet- 
ty and  Billy  become  engaged. 

"Bing!  Bang!"— July  9  (two-reel 
Fox  comedy,  with  Charles  Conklin). 
— Conklin  takes  his  girl  out  for  a 
motorped  ride.  They  then  go  to  a 
department  store  where  Conklin 
spends  all  sorts  of  money.  From  the 
store  they  go  to  the  country  club. 
The  floorwalker  steals  money  from 
the  store  and  goes  to  the  country  club 
also.  Policemen  with  the  owner  of 
the  store  and  janitors  all  set  out  in 
pursuit  of  the  thief,  When  the  police 
arrive  at  the  club  the  thief  falls  from 
a  roof  into  the  waiting  patrol  wagon 
and  Conklin  wiris  the  girl. 


FAIRMOUNT 


"Hate" — (seven  reel  state  rights  fea- 
ture with  Adelaide  Holland  and  Mor- 
gan Jones). — The  betrayal  of  the 
mother  by  the  man  she  loves,  instills 
into  her  young  son  the  pre-natal  germ 
of  hate.  This  hatred  influences  the 
entire  life  of  the  young  man  and  un- 
derworld politics  plays  an  important 
part  in  his  life. 


PATHE 


"The  Woman   in   White" — July  1 

(five-reel  Thanhouser  drama,  with 
Florence  La  Badie). — Laura  Fairle 
marries  Sir  Percival  Glyde  on  her 
father's  last  request.  Shortly  after 
their  marriage  Ann  Catherick,  known 
as  the  woman  in  white,  and  who  re- 
sembles Laura  very  much,  comes  to 
her  and  tells  her  of  Glyde's  past. 
Laura  is  very  unhappy.  Marian,  her 
half  sister  learns  from  Laura  the  true 
state  of  affairs  and  decides  to  keep 
her  eye  on  Sir  Percival.  Through 
the  efforts  of  Marion  Laura  is  saved 
from  an  unhappy  fate. 

"It  Happened  to  Adele" — July  8 
(five-reel  Thanhouser  drama,  with 
Gladys  Leslie). — Adele,  a  child  of  the 
tenements  and  a  great  believer  in 
romance,  becoms  a  chorus  girl.  She 
meets  Vincent  Harvey,  an  embryonic 
opera  composer.  Vincent  writes  an 
opera  and  asks  Adele  to  play  in  it. 


Adele  takes  the  opera  to  Horton,  a 
broker  who  had  befriended  her,  ana 
asks  him  to  produce  it.  Horton  con- 
sents and  the  opera  becomes  popular. 
Adele  and  Vincent  become  engaged. 
One  day  fire  breaks  out  and  Vincent, 
knowing  the  opera  score  is  on  Adele's 
table,  rushes  to  get  it  forgetting  all 
about  Adele.  Horton  arrives  in  time 
to  take  Adele  from  the  burning  build- 
ing. 


TRIANGLE 


"A  Strange  Transgressor" — July  8 

(five-reel  Triangle  drama  with  Louise 
Glaum). — Lola  Montrose  loves  John 
Hampton  and  in  her  love  for  him  she 
casts  aside  all  conventionalities.  Then 
the  day  comes  when  John  tells  Lola 
that  he  has  grown  tired  of  her  and 
is  to  marry  a  woman  of  his  own  class. 
Lola  pleads  with  him  to  marry  her 
for  the  sake  of  their  son,  but  he  re- 
fuses. Through  the  son,  Lola  wreaks 
vengeance  on  Hampton. 

"Time  Locks  and  Diamonds" — July 
8  (five-reel  Triangle  drama,  with  Wil- 
liam Desmond). — "Silver  Jim"  Far- 
relis,  an  international  crook,  is  known 
from  New  York  to  Rome  as  one  of 
the  most  clever  diamond  thieves.  With 
the  graduation  of  his  sister  Marjory 
from  a  convent,  Jim  decides  to  give 
up  his  life  of  cunning.  Shortly  after 
Marjory's  arrival,  Jim  learns  that  one 
of  his  partners  has  been  caught  and 
the  opportunity  for  Jim  to  "turn  his 
last  trick"  presents  itself.  After  a 
series  of  adventures  which  cause  him 
to  use  all  his  old  cunning  as  a  master 
mind,  Jim  is  able  to  preserve  his  sis- 
ter's happiness  and  keep  out  of  the 
clutches  of  the  international  police. 


VITAGRAPH 


"Caste" — July  2  (five-reel  Vitagraph 
drama,  with  Peggy  Hyland  and  Sir 
John  Hare). — The  Marquise  D'Alroy 
allowed  her  son,  Captain  D'Alroy  to 
know  little  about  her.  As  a  conse- 
quence the  boy  holds  her  in  awe  and 
on  her  occasional  visits  to  the  captain 
she  always  impresses  him  with  his 
social  prestige.  Captain  loves  Esther 
Eccles,  a  dancer  at  the  Gaiety.  Esther 
is  a  wholesome,  dainty  girl,  untainted 
by  her  theatrical  environment.  The 
captain  knows  that  the  marquise 
would  never  approve  of  the  match  so 
he  never  confides  his  love.  But  he 
wins  Esther. 


36 


EXHIBITORS  HERALD 


NOTABLE  EXHIBITORS  AND  BIG  CROWDS  SEE 
MAE  MARSH  IN  BIG  CIRCUS  SCENES  OF  FILM 


Big  Tent  Show  and  Village  with  3,000  People  Used  in 
Goldwyn  Production  Under  Way  at 
Fort  Lee  Studios 


WORLD 


"The  Brand  of  Satan"— July  9  (five- 
reel  World  drama,  with  Montagu 
Love). — Jacques  Cordet,  the  prosecut- 
ing attorney,  is  anxious  to  bring  to 
justice  a  notorious  thief,  who  is  known 
as  "The  Stranglcr."  Jacques  is  sub- 
ject to  severe  headaches  and  during 
the  period  of  a  headache  he  assumes 
another  personality,  that  of  Lazard, 
"The  Strangler."  In  the  personality 
of  Jacques  he  loves  Natalia  Despard, 
the  daughter  of  a  former  lover  of 
his  mother's.  As  Lazard  lie  loves 
Marie,  daughter  of  a  toy  maker.  Dr. 
Despard  informs  Jacques  that  he  is 
the  victim  of  a  dual  personality. 
Jacques  has  sentenced  Manuel,  his 
father,  to  die  for  the  murder  of  the 
Despard  butler.  He  then  realizes 
that  he  is  guilty,  but  his  mother  tells 
Jacques  how  Manuel  had  committed 
even  a  bigger  crime  and  so  Jacques 
lets  Manuel  die.  Jacques  is  the  vic- 
tim of  a  bomb  explosion  and  is  taken 
to  the  hospital.  Here  an  operation  is 
performed,  the  pressure  removed  from 
his  brain  and  he  becomes  normal. 
When  he  is  fully  recovered  Jacques 
and  Xatalia  are  married. 

ICHANGES  oFtHEWEEk! 


L.  L.  Pennybaker,  formerly  book- 
keeper of  the  New  Orleans  branch  of 
the  Mutual  Film  Corporation,  has 
been  appointed  manager  of  the  ex- 
change, succeeding  E.  L.  Rife,  who 
resigned  June  16. 


The  magnetism  of  Mac  Marsh  that 
makes  people  throughout  the  world 
go  to  see  her  in  motion  pictures 
proves  to  be  equally  powerful  in  the 
studios  over  in  Fort  Lee,  for  hun- 
dreds of  notables  have  visited  the 
studios  to  watch  her  work  in  a  big 
production  now  nearing  completion. 
Three  Thousand  in  Circus  Scenes 

For  the  past  week  more  than  3,000 
persons  have  worked  day  and  night  in 
the  circus  scenes  for  what  is  thus  far 
the  most  pretentious  of  all  the  Gold- 
wyn productions.  In  the  taking  of 
these  scenes  Goldwyn  not  only  took 
over  an  entire  circus,  with  all  of  its 
employees,  from  staken.en  to  side- 
shows and  "concessions,"  but  em- 
ployed about  2,000  extras  and  citizens 
of  Fort  Lee. 

A  village  has  been  constructed,  and 
through  the  streets  of  this  village,  by 
day  and  by  night  for  a  week,  the  cir- 
cus caravan  has  wended  its  way, 
with  lions  roaring  and  \\;ith  elephants 
pushing  the  animal  cages  over  the 
rough  spots  in  the  roads.  None  of 
the  so-called  "night  stuff"  of  a  circus 
has  been  faked  by  daylight,  as  is  pos- 
sible in  cinema  photography.  If  the 
plot  called  for  night  scenes,  the  work 
was  done  at  night. 

Exhibitors  Watch  Work 

News  of  the  taking  of  these  scenes 
crossed  the  Hudson  quickly  and  at- 


tracted a  gallery  of  visitors.  Among 
the  important  personages  of  the  film 
world  attracted  to  the  Goldwyn  stu- 
dios to  watch  Mae  Marsh  working  in 
these  scenes  were:  Marcus  Loew,  the 
New  York  picture  magnate  who  owns 
a  hundred  or  more  theaters;  Robert 
Lieber  of  Indianapolis,  owner  of  the 
Circle  theater  in  that  city;  T.  L.  Tally, 
the  wealthy  Los  Angeles  owner  of 
picture  theaters;  John  H.  Kunsky  of 
Detroit,  who  has  a  chain  of  ten  big 
houses,  including  the  two  greatest 
cinema  edifices  in  Michigan's  first 
city;  Nathan  Gordon,  owner  of  im- 
portant theaters  in  Boston,  Lynn, 
Worcester,  Rochester  and  elsewhere. 

Theatrical  circles  were  represent- 
ed by  A.  H.  Woods,  the  producer, 
and  Kenneth  Macgowan,  one  of  the 
best-known  of  the  younger  writers  on 
the  stage  and  screen. 

Mae  Marsh's  working  schedule  is 
filled  to  overflowing.  She  will  com- 
plete her  present  picture  Thursday 
night,  July  12,  or  the  day  following, 
and  will  leave  for  Chicago  on  Friday 
afternoon,  July  13,  to  attend  the 
opening  of  the  Exhibitors'  League 
Exposition  at  the  Coliseum  on  Sat- 
urday. This  picture,  incidentally, 
will  be  exhibited  two  days  later  at  a 
trade  showing  of  the  Goldwyn  pro- 
ductions in  Chicago. 


Alice  MacChesney,  who  played  in- 
genue roles  with  Essanay,  has  joined 
Metro  company. 


S.  W.  Hatch,  former  exchange  man- 
ager of  Cincinnati,  has  been  made 
branch  manager  of  George  Klcine's 
K-E-S-E  branch  at  Cincinnati. 


Charles  T.  Dazey  has  severed  con- 
nections with  the  Lasky  Company 
and  moved  to  Santa  Barbara,  where 
he  will  write  scenarios  for  the  Ameri- 
can Film  Company.  Mr.  Dazey  is 
the  author  of  "Manhattan  Madness," 
in  which  Douglas  Fairbanks  starred, 
as  well  as  "Wolf  Lowry,"  William  S. 
Hart's  vehicle. 


Toronto,  Out. — Phillip  Kaufman 
has  been  made  general  manager  of 
the  Monarch  Film  Company;  Sammy 
Glazier,  formerly  a  Monarch  sales- 
man, has  been  made  Toronto  man- 
ager, and  I.  Soskin  has  been  appointed 
manager  of  the  Famous  Players  Com- 
pany to  replace  Mr.  Kaufman. 


FRANK  HALL  TO  TOUR 

WEST    IN    SURVEY  OF 

STATE  RIGHTS  FIELD 


Will  Arrange  with  Number  of  Ex- 
changes for  Handling  of  Big 
Feature  Film 

To  gain  first-hand  information  as 
to  the  condition  of  the  state  rights 
field,  and  especially  what  effect  war 
developments  have  had  on  the  indus- 
try in  the  West,  Frank  Hall,  direct- 
ing head  of  Frank  Hall  Productions, 
Inc.,  is  planning  a  country-wide  trip 
in  the  interest  of  Edgar  Lewis'  pro- 
duction "The  Bar  Sinister"  and  "Her 
Fighting  Chance,"  the  A.  H.  Jacobs 
Photoplays,  Inc.,  special  feature  star- 
ring Jane  Grey.  Mr.  Hall  also  will 
arrange  with  a  number  of  the  leading 
exchanges  of  the  Middle  West  to  dis- 
tribute his  features  in  that  territory. 


L-KO  COMEDIES  FOR. 
MID-SUMMER  ARE 

UNDER  WAY  AT  COAST 


J.   G.   Blystone   and   Force  Making 
Series  of  Two-Reelers  for 
Universal  Program 

Director-General  J.  G.  Blystone  and 
his  force  of  producers  at  Hollywood, 
Cal.,  are  making  a  series  of  two-reel 
L-Ko  comedies  for  mid-summer  dis- 
tribution through  Universal. 

Noel  Smith  has  completed  "Surf 
Scandal"  with  Dan  Russell,  Gladys 
Yarden  and  Lucille  Hutton  featured, 
and  Dick  Smith  is  directing  a  lively 
comedy  entitled  "The  Sign  of  the 
Cucumber,"  with  Bob  McKenzie,  Eva 
Novak  and  Chester  Ryckman. 

"Blackboard  and  Blackmail"  is  a 
Phil  Dunham  feature  which  Vin 
Moore  has  completed,  with  Myrtle 
Sterling  sharing  the  comedy  honors. 


EXHIBITORS  HERALD 


37 


By  "MAC" 


J  feil,  manager  of  the  Castle 
s  some  exponent  of  pub- 
Iging  by  the  number  ol 
nouncement  cards  he  has 
I  various  points  of  vantage, 
ig  the  presentation  of  the 
ng  Douglas  Fairbanks  film 
Wild  and  Woolly." 

i  Weinshenker,  well  known 
libitors,  has  become  a  mem- 
ic  sales  department  of  the 
Selznick  productions,  Inc., 
:o. 

cresting  oriental  film,  "Reel 
hina''  will  be  the  bill  of  en- 
nt  for  the  "high-brows"  of 
for  a  three  day  run  at  the 
Theater,  F.  H.  McMillan  an- 
Apropos,  Dr.  Sam  Atkinson, 
of  the  theater,  will  lecture 
having  had  the  fortune  to 
d  for  many  months  among 
of  this  ancient  country. 

&  Forbes,  of  the  Plaisancc 
Thursday,  June  28,  turned 
e  oyer  to  the  Ladies'  Auxil- 
jfhe  West  Suburban  Hospital, 
li'em  an  especially  selected  film. 
He  Warde  in  "Fires  of  Youth." 
p  ceeds  of  the  evening  were 
II)  the  fund  to  maintain  the 
fe  section  of  this  hospital. 

nKimball  Young,  enhanced  the 
jdmess  of  the  Hotel  Blackstone 
h  beauty  during  a  visit  to  Chi- 
tl  week  of  June  24. 

JC.Volf,  brother  of  Nat  and  Joe 
,  ntil  recently  associated  with 
il;  department  of  the  Universal 
cston,  Texas,  has  joined  the 
Vhce  Corps  of  the  U.  S.  army 
ri  at  Fort  Wilson,  Texas. 

i  Brockell,  manager  of  the  lo- 
c  wyn  branch,  started  attending 
'fiess  with  great  speed  July  2, 
ie  Goldwyn  suite  opened  on 
|d  floor  of  the  Orpheum  Thc- 
E  tiding. 

"an  Ronkel,  manager  of  the 
>  1  Exchange,  has  joined  the 

isrgy  squad,"  having  annexed 
IWinton  Six  for  diversion.  Be 
-  Ike,  old  top,  where  you  leave 
i  seem  to  have  a  fondness  for 
in's  cars. 

>'  D.  Scott,  eastern  division 
r  of  the  K-E-S-E  branch 
returned  to  Chicago  the  week 


of  June  25,  completing  an  extended 
trip  covering  all  the  George  Kleine 
branches  throughout  the  eastern  ter- 
ritory. H.  D.  Graham,  manager  of' 
the  Minneapolis  branch,  paid  the  home 
office  a  visit  enroute  for  Minneapolis 
after  attending  the  Iowa  Exhibitors' 
convention  at  Des  Moines.  He  stated 
general  business  in  the  Northwest  is 
exceptionally  good. 


OUR  PLATFORM 

"There  is  but  one  course  to 
take  if  the  exhibitors'  organiza- 
tion is  ever  to  attain  its  right- 
ful place  in  the  industry:  there 
must  be  a  thorough  house- 
cleaning  of  men  and  methods 
and  the  old  parasitical  system 
of  making  the  league  a  poach- 
ing ground  for  a  few  selfish 
individuals  must  be  forever 
abandoned." 

—From   HERALD  editorial,  May  19, 
1917. 


LYDA  BORELLI,  EUROPEAN  TRAGEDIENNE,  TO  BE 
SEEN  ON  AMERICAN  SCREEN  IN  "ROBESPIERRE" 


Export   and    Import   Film    Company's   Seven-Reel  State 
Rights  Drama  Has  Powerful  Story  with  Foremost 
Continental  Player  and  All-Star  Cast 


Lyda  Borelli,  said  to  be  the  fore- 
most tragedienne  of  Europe,  heads 
the  cast  of  the  Export  &  Import  Film 
Company's  seven-reel  state  rights 
spectacle,  "Robespierre."  The  charm- 
ing actress  is  the  chief  luminary  in 
a  company  of  stars  of  international 
repute,  including  Novelli  and  Raoul 
Fahiani. 

Reveal  Name  on  Queries 

It  was  the  intention  of  the  Export 
&  Import  Company  to  issue  "Robes- 
pierre" without  special  reference  to 
the  cast,  preferring  to  let  the  public 
recognize  the  famous  actress,  but  in- 
quiries from  those  who  viewed  the 
film  asking  whether  it  is  the  same 
Borelli  whom  they  had  seen  in  Cines 
productions  compelled  them  to  an- 
nounce the  fact. 

Lyda  Borelli  appears  as  the  Mar- 
chioness de  Fontenay  in  "Robes- 
pierre," whose  love  affair  with  the  my- 
sterious "Unseizable"  eventually 
brings  about  the  overthrow  of  the 
dictator  Robespierre.  In  a  series  of 
scenes  she  first  plays  the  noblewoman 
who  leads  the  idle  society  folk  on 
their  careless  way  to  destruction  at 
the  hands  of  the  mob,  and  then  comes 
a  change  in  her  life  that  transforms 
her  into  an  intriguing  factor  in  the 
momentous  affairs  of  the  French  na- 
tional crisis.  To  save  her  lover  she 
plays  her  woman's  wit  against  the 
brains  of  the  keenest  men  in  the  gov- 
ernment. 

Plans  to  Popularize  Star 

Ben  Blumenthal,  head  of  the  Ex- 
port &  Import  Film  Company,  an- 
nounces that  he  has  plans  with  regard 
to  Lvda   Borelli's  future  before  the 


American  public  which  will  place  her 
on  the  same  footing  here  that  she  has 
already  attained  in  Europe  with  pic- 
ture patrons. 


HELEN  HOLMES  COMPANY 
MAKES  FIRST  EPISODE 

OF  NEW  RAIL  SERIAL 

The  Helen  Holmes  company  un- 
der the  direction  of  J.  P.  McGowan, 
this  week  completed  the  first  episoae 
of  the  latest  Signal  Serial,  "The  Lost 
Express,"  and  began  the  production 
of  "The  Destroyed  Document,"  sec- 
ond of  the  chapters  of  the  photonovel. 

As  in  the  preceding  installment, 
Miss  Holmes  is  supported  in  this  by 
a  cast  including  Leo  D.  ^Maloney, 
Thomas  G.  Lingham.  William  Brun- 
ton,  W.  A.  Behrens,  Edward  Hearn, 
Andrew  Waldron  and  a  number  ot 
other  well  known  photoplayers  now 
with  the  Signal. 

The  story  hinges  about  the  myster- 
ious destruction  of  a  document  which 
is  vital  to  the  success  of  operations 
of  a  crowd  of  men.  They  sit  around 
a  table  in  a  compartment  of  a  train. 
On  the  table  lies  the  paper.  As  they 
are  discussing  it,  they  suddenly  re- 
alize that  it  has  been  mysteriously  de- 
stroyed. No  one  has  entered  the  com- 
partment, the  window  is  closed  and 
there  is  nobody  near  enough  to  have 
reached  the  paper.  Yet  it  lies  there 
totally  destroyed  save  for  a  few  tiny 
bits  that  have  fluttered  to  the  floor. 


Attend  the  Chicago  Convention 
—  make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


38 


EXHIBITORS  HERALD 


HORSLEY  TO  PUBLISH  CRANE  WILBUR  FILM 

FEATURES  ON  ART  DRAMAS,  INC.,  PROGRAM 


"Eye  of  Evil,"  "Third  Generation"  and  "Unto  the  End" 
Are  First  Pictures  Scheduled  to  Be  Issued  Soon; 
Picked  Concern  for  Its  Fairness 


After  long  and  careful  consideration 
of  all  the  film  distributing  organiza- 
tions in  the  field,  David  Horsley  has 
selected  the  Art  Dramas,  Inc.,  pro- 
gram as  the  medium  for  publishing 
his  Crane  Wilbur  special  features. 

The  Crane  Wilbur  features,  several 
of  which  are  already  completed,  will 
be  placed  on  the  Art  Dramas  program 
in  the  near  future.  The  initial  pic- 
tures of  the  series  are  entitled  "Eye 
of  Evil,"  "  "Third  Generation"  and 
"Unto  the  End."  These  were  directed 
by  Lorimer  Johnson,  a  producer  of 
comprehensive  experience.  The  Crane 
Wilbur  features  are  all  of  the  stand- 
ard five-reel  length. 

Date  to  Be  Given  Soon 

The  exact  date  on  which  Crane 
Wilbur  will  make  his  debut  on  the  Art 
Dramas  program  will  be  announced 
shortly. 

It  is  also  announced  that  a  series 
of  western  dramas  starring  this  popu- 
lar player  is  in  preparation.  These 
will  be  of  a  new  kind  and  aimed  to 
satisfy  a  good  demand,  for  western 
productions  have  been  so  scarce  of 
late  as  to  be  something  of  a  novelty. 

Mr.  Horsley,  in  a  statement  to  the 
papers,  thus  expressed  his  reasons  for 
selecting  Art  Dramas  program  as  the 
most  desirable  distributing  medium 
for  his  Crane  Wilbur  productions. 

"After  exhaustive  study  of  issuing 
conditions  and  policies,  I  have  se- 
lected the  Art  Dramas  program  to 


handle  my  Crane  Wilbur  features,  be- 
cause the  principles  on  which  that  or- 
ganization is  founded  are  the  fairest 
to  both  producer  and  exhibitor.  Art 
Dramas,  Inc.,  has  been  successful  be- 
cause its  contributing  producers  have 
practiced  intensive  production  meth- 
ods, and  through  a  centralization  of 
effort  have  achieved  highly  satisfac- 
tory results  for  manufacturer,  distrib- 
utor, and  exhibitor  alike. 

Policy  of  Fairness 

"This  policy  of  fairness  to  both  pro- 
ducer and  exhibitor  has  brought  Art 
Dramas  a  wide  following  all  over  the 
United  States,  and  I  doubt  if  there  is 
another  organization  in  existence 
which  is  so  advantageous  to  all  con- 
cerned. 

"I  have  been  watching  the  Art 
Dramas  program  very  keenly  since  it 
was  founded  six  months  ago,  as  I  was 
interested  in  seeing  whether  or  not 
the  policies  it  advocated  were  working 
policies.  Time  has  proven  that  they 
are,  and  exhibitors  have  flocked  to  en- 
dorse them.  There  is  now,  of  course, 
no  question  of  the  program's  success." 

Horsley  a  Film  Veteran 

Mr.  Horsley  is  a  veteran  in  the  mo- 
tion picture  industry,  having  been  one 
of  the  first  successful  independent 
producers.  His  studios  in  Los  An- 
geles now  are  among  the  largest  in 
the  country.  He  has  been  active  in 
every  movement  to  better  conditions 
in  the  industry,  and  is  one  of  the  rec- 


ognized leaders  of  the  businesi 
was  one  of  the  strongest  oppom 
the  Patents  Company  and  fou; 
so-called  "trust."  It  is  due  lar| 
his  efforts  that  motion  picture! 
industry  have  attained  their 
prosperity. 

That     he    has    selected  tl 
Dramas  program  as  his  issuii 
dium  is  considered  by  Harry  Rai 
president  of  the  company,  to  b( 
final    and    convincing    proof  of 
Tightness  of  the  ideals  on  which 
organization  is  built. 


EXPENSES  CAUSE 
CANADIAN  COMPAN 
TO  SUSPEND  WOF 


National  Features  at  Trento 
Ont.,  Uses  Up  Capital 
in  Payroll 


Toronto,  Ont. — The  Canadian 
tional  Features  has  discontinued 
eration  in  its  studio  at  Trenton,  C 
according  to  a  recent  announcem 
The  company  started  work  on  f 
first  picture  in  March  and  was 
to  obtain  the  services  of  Margui 
Snow,  Holbrook  Blinn.  Barry  0' 
and    other   stars.     Production'  1 
along  smoothly  until  the  payroll 
operating    expenses  consumed 
capital  of  the  company.  One  by 
the  actors  and  employes  packed 
bags  and  left  Trenton.    It  is  urj 
stood,  however,  that  plans  are  air 
under  way  for  reorganization  of 
company  on  a  firmer  foundation 


MARJORIE  RAMBEAU  IN  THREE  SCENES  FROM  "MARY  MORELAND" 


In  this  Film  Marjorie  Rambeau,  the  Stage  Favorite,  Is  Given  a  Wide  Opportunity  for  the  Display  of  Her  Emotional  Talent.  (Pow 


ell-J  * 


■calendar  of  feature  releases 


ARTCRAFT  PICTURES 

i   1 — "Broadway  Jones,"  five  reels,  with  Georee  Cohan. 
I  15 — "In  Again — Out  Again,"  five  reels,  with  Douglas  Fairbanks. 
I— "A  Romance  of  the  Redwoods,"  five  reels,  with  Mary  Pickford. 
[—"Wild  and  Woolly,"  five  reels,  with  Douglas  Fairbanks. 
l-"The  Little  American,"  six  reels,  with  Mary  Pickford. 

ART  DRAMAS,  INC. 

17 —  Apollo,  "The  Mystic  Hour,"  five  reels. 

24 —  Van  Dyke,  "Song  of  Sixpence,"  five  reels. 
1 31 — U.  S.,  "House  of  Cards,"  five  reels. 

11 — Van  Dyke,  "A  Mute  Appeal,"  five  reels. 

18 —  Apollo,  "The  Golden  God,"  five  reels. 

25—  Erbograph,  "The  Road  Between,"  five  reels. 
2 — U.  S.,  "The  Peddler,"  five  reels. 

9 — Van  Dyke.  "Miss  Deception,"  five  reels. 
16 — Apollo,  "When  You  and  I  Were  Young,"  five  reels. 

BLUEBIRD  PHOTOPLAYS 

The  Clock,"  five  reels,  with  Franklin  Farnum  and  Agnes 
Vernon. 

'Little  Miss  Nobody,"  five  reels,  with  Violet  Mersereau. 
Treason,"    five    reels,    with    Allen    Holubar    and  Joseph 
Girrard. 

The  Flashlight  Girl,"  five  reels,  with  Dorothy  Phillips. 
'Southern  Justice,"   five   reels,  with  Myrtle  Gonzalez  and 

George  Hernandez. 
'Bringing  Father  Home,"  five  reels,  with  Franklyn  Farnum. 
'A  Doll's  House,"  five  reels,  with  Dorothy  Phillips. 
"A  Little  Orphan,"  five  reels,  with  Ella  Hall. 
'A  Kentucky  Cinderella,"  with  Ruth  Clifford  and  Rupert 
Julian. 

'Fires  of  Rebellion,"  five  reels,  with  Dorothy  Phillips. 
'The  Car  of  Chance,"  five  reels,  with  Franklyn  Farnum. 
'The  Greater  Law,"  five  reels,  with  Myrtle  Gonzales  and 

George  Hernandez. 
'The  Rescue,"  five  reels,  with  Dorothy  Phillips. 

BUTTERFLY  PHOTOPLAYS 

'Like   Wildfire,"   five   reels,   with   Herbert   Rawlinson  and 

Neva  Gerber. 
'Money  Madness,"  five  reels,  with  Mary  MacLaren. 
"The  Circus  of  Life,"  five  reels,  with  Zoe  Rae. 
"The  Fire  of  Youth."  five  reels,  with  Jack  Mulhall. 
'Man  and  Beast,"  five  reels,  with  Eileen  Sedgwick. 
'The  Plow  Woman,"  five  reels. 

'The  Reed  Case,"  five  reels,  with  Allen  Holubar  and  Louise 
Lovely. 

FOX  FILM  CORPORATION 

'A  Small  Town  Girl,"  five  reels,  with  June  Caprice. 
'The  Book  Agent,"  five  reels,  with  George  Walsh. 
'Heart  and  Soul,"  five  reels,  with  Theda  Bara. 
'The  Final  Payment,"  five  reels,  with  Nance  O'Neil. 
'The  Silent  Lie,"  five  reels,  with  R.  A.  Walsh. 
"The  Slave,"  five  reels,  with  Valeska  Suratt. 
"The  Broadway  Sport,"  five  reels,  with  Stuart  Holmes. 
'Wrath  of  Love,"  five  reels,  with  Virginia  Pearson. 
"Some  Boy,"  five  reels,  with  George  Walsh. 
'When  a  Man  Sees  Red,"  five  reels,  with  William  Farnum. 
'The  Siren,"  five  reels,  with  Valeska  Suratt. 
'The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 
'Two  Little  Imps,"  five  reels,  with  Katherine  and  Jane  Lee. 
'To  Honor  and  Obey,"  five  reels,  with  Gladys  Brockwell. 

FOX  FILM  COMEDIES 
"The  Film  Spoilers,"  two  reels,  with  Charles  Conklin. 
'His  Love  Fight,"  two  reels,  with  Hank  Mann. 
"An  Aerial  Joy  Ride,"  two  reels,  with  Ray  Griffith. 
7 — "His  Smashing  Career,"  two  reels,  with  Billie  Ritchie- 
14 — "A  Roman  Cowboy,"  two  reels,  with  Tom  Mix. 
21 — "His  Bomb  Policy,"  two  reels,  with  Charles  Conklin. 
28 — "Suds  of  Love,"  two  reels,  with  Hank  Mann. 

KLEINE-EDISON-SELIG-ESSANAY 

30 — Selig,  "The  Danger  Trail,"  five  reels,  with  H.  B.  Warne? 

and  Violet  Heming. 
7 — Essanay,  "The  Saint's  Adventure,"  five  reels,  with  Henry  B. 

Walthal  and  Mary  Charleson. 
14 — Selig,  "The  Lad  and  the  Lion,"  five  reels,  with  Vivian  Reed 

and  George  Fawcett. 
21 — Essanay,    "Night    Workers,"    five    reels,    with  Marguerite 

Clayton. 

28 — Edison,  "The  Telltale  Step,"  five  reels,  with  Shirley  Mason. 
4 — Selig,  "The  Mystery  of  No.  47,"  five  reels,  with  Ralph  Herz. 
11 — Essanay,  "Filling  His  Own  Shoes,"  five  reels,  with  Bryant 
Washburn. 

:  18 — Essanay,  "Land  of  Long   Shadows,"  five  reels,  with  Jack 
Gardner. 

25 — Edison,  "The  Ghost  of  Old  Morro,"  five  reels,  with  Mabel 

Trunnelle  and  Robert  Conness. 
2 — Essanay.  "The  Man  Who  Was  Afraid,"  five  reels,  with  Bryant 

Washburn. 

9 — Edi<on^  "Light  in  Darkness,"  five  reels,  with  Shirley  Mason. 
16 — Essanay,  "Range  Boss,"  five  reels,  with  Jack  Gardner, 
fcy  23 — Essanay,  "The  Golden  Idiot,"  five  reels,  with  Bryant  Wash- 
burn. 

METRO  PICTURE  CORPORATION 

r.  23 — Columbia,  "God's  Law  and  Man's,"   Society  D.,  five  reels. 

with  Viola  Dana, 
r.  30 — Rolfe,  "The  Millionaire's  Double,"  five  reels,  with  Lionel 

Barrymore. 


30—' 

I  7- 

14—' 


21—' 
28— 


11—' 
15- 
25  — 

2—' 
9—' 
16—' 

23—' 

21—' 

28—' 

4 — ' 
18—' 
25—' 
2— " 
9— ' 


7—; 

21—' 
21—' 
28—' 
3— 
10—' 
17— 
24— 
1— 
1— 


26_ 


April 

May 
May 

May 
May 

June 
June 

June 
June 
July 
July 

July 

July 


Apr. 
May 
May 
May 

Mav 
May- 
May 
Tune 
June 

June 
June 

June 

June 
July 

July 

July 

July 


30 — Columbia,  "The  Call  of  Her  People,"  seven  reels,  with  Ethel 
Barrymore. 

7 — Rolfe,  "Sowers  and  Reapers,"  five  reels,  with  Emmy  Wehlec. 
14 — Popular,  "The  Soul  of  a  Magdalen,"  five  reels,  with  Mme. 
Petrova. 

21 — Rolfe,  "The  Beautiful  Lie,"  five  reels,  witn  Frances  Nelson. 
2S — Rolfe,   "The   Duchess   of   Doubt,"    five   reels,   with  Emmy 
_  Wehlen. 

4 — Columbia,  "Lady  Barnacle,"  five  reels,  with  Viola  Dana. 
11 — Yorke,   "The   Haunted   Pajamas,"  five   reels,   with  Harold 
Lockwood. 

18 — "The  Greatest  Power,"  five  reels,  with  Ethel  Barrymore. 
25 — "Aladdin's  Other  Lamp,"  five  reels,  with  Viola  Dana. 

2 — "The  Trail  of  the  Shadow,"  five  reels,  with  Emmy  Wehlen. 

9 — "Peggy,    the    Will    o'    the    Wisp,"    five    reels,    with  Mabel 
Taliaferro. 

16 — Yorke,  "The  Secret  Spring,"  five  reels,  with  Harold  Lock- 
wood. 

23 — "The  Belle  of  the  Season,"  five  reels,  with  Emmy  Wehlen. 

MUTUAL  STAR  FEATURES 

30 — American,  "Whose  Wife?"  five  reels,  with  Gail  Kane. 
7 — Powell,  "Hedda  Gabler,"  five  reeis,  with  Nance  O'Neii. 
7 — American,  "The  Frame-Up,"  five  reels,  with  Williatii  Russell. 
14 — American,   "Annie-for-Spite,"   five  reels,  with  Mary  Miles 
Minter. 

21 — Powell,  "The  Mirror,"  five  reels,  with  Marjorie  Rambeau. 
21 — Horkheimer,     "The   Checkmate,"   five   reels,     with  Jackie 
Saunders. 

2S — American,  "The  Serpent's  Tooth,"  five  reels,  with  Gail  Kane. 

'Reputation,"  five  reels,  with  Edna  Goodrich. 
"Shackles   of   Truth,"   five   reels,   with  William 


-American,  ' 
4 — American, 
Russell. 
11 — American.  ' 


Apr. 


May 
June 


Periwinkle,"  five  reels,  with  Mary  Miles  Mintei 
IS — Powell,  "The  Dazzling  Miss  Davison,"  five  reels,  with  Mar- 
jorie Rambeau. 

15 —  Horkheimer,  "A  Bit  of  Kindling,"  five  reels,  with  Jackie 

Saunders. 

25 —  American,  "The  Upper  Crust."  five  reels,  with  Gail  Kane. 

2 —  American.   "The   Masked   Heart,"  five  reels,  with  William 

Russell. 

9 — Powell,  "Mary  Moreland,"  five  reels,  with  Marjorie  Ram- 
beau. 

16 —  Horkheimer,    "Betty    Be    Good,"    five    reels,    with  Jackie 

Saunders 

23 — American,  "Melissa  of  the  Hills,"  five  reels,  with  Mary  Miles 
Minter. 

PARAMOUNT  PICTURES  CORPORATION 

9 — Lasky,  "The  Cost  of  Hatred,"  five  reels,  with  Kathlyn  Wil- 
liams and  Theodore  Roberts. 
12 — Lasky,  "Tides  of  Barnegat,"  five  reels,  with  Blanche  Sweet. 

16 —  Famous  Players,  "Sleeping  Fires,"  five  reels,  with  Pauline 

Frederick. 

19 — Pallas,  "The  Lonesome  Chap,"  C.-D..  five  reels,  with  House 

Peters  and  Louise  Huff. 
23 — Famous  Players,  "The  Valentine  Girl,'   C.-D.,  five  reels,  with 

Marguerite  Clark. 

26 —  Lasky,  "The  Girl  at  Home,"  five  reels,  with  Vivian  Martin 

and  Jack  Pickford. 

30 —  Famous  Players,  "Hearts  Desire."  five  reels,  with  Marie  Doro. 

3 —  Lasky,  "Sacrifice,"  five  reels,  with  Margaret  Illington. 

7 — Lasky,  "The  Primrose  King,"  five  reels,  with  Mae  Murray. 

10 —  Lasky,  "The  Silent  Partnei,"  five  reels,  with  Blanche  Sweet 

and  Thomas  Meighan. 

14 —  Morosco,  "The  Marcellini  Millions,"  five  reels,  with  George 

Beban. 

17 —  Morosco,  "The  Highway  of  Hope,"  five  reels,  with  Kathlyn 

Williams  and  House  Peters. 
21 — Famous  Players,  "Her  Better  Self,"  five  reels,  with  Pauline 
Frederick. 

2S — Lasky,  "Freckles,"  five  reels,  with  Louise  Huff  and  Jack 
Pickford. 

31 —  Lasky,  "Unconquered,"  five  reels,  with  Fannie  Ward. 

4 —  Morosco,  "The  World  Apart,"  five  reels,  with  Wallace  Reid 

and  Myrtle  Stedman. 
7 — Morosco,  "Giving  Becky  a  Chauce,"  five  reels,  with  Vivian 
Martin. 

11 —  Lasky,  "The  Jaguar's  Claw,'*  five  reels,  with  Sessue  Haya- 

kawa. 

11 —  Lasky,    "The    Inner    Shrine,"*  five    reels,    with  Margaret 

Illington. 

15 —  Pallas,  "A  Roadside   Impresario."   five  reels,  with  George 

Beban. 

2! — Pallas,  "Heir  of  the  Ages,"  five  reels,  with  House  Peters. 
25 — Laskv,   "Her   Strange   Wedding,"   five   reels,   with  Fannie 
Ward. 

28 — Famous  Players,  "The  Little   Boy  Scout,"  five  reels,  with 

Ann  Pennington. 
2 — Famous    Players,  "At   First   Sight,"   five   reels,   with  Mae 
Murray. 

5 —  Morosco.  "Big  Timber,"  five  reels,  with  Kathlyn  Wiljjams 

and  Wallace  Reid. 
9 — Famous   Players.  "The  Love  That  Lives,"  five   reels,  with 
Pauline  Frederick. 

12 —  Lasky.  "Forbidden   Paths,"  five  reels,  with  Vivian  Martin 

and  Sessue  Hayakawa. 

16 —  Lasky,  "What  Money  Can't  Buy,"  five  reels,  with  Pickford. 

Huff  and  Roberts. 
19 — Morosco,  "Cook  of  Canyon  Camp,"  five  reels,  with  George 
Beban. 

23 — Famous   Players,  "The   Long  Trail,"   five  reels,  with  Lou- 
Tellegen. 


40 


EXHIBITORS  HERALD 


PARAMOUNT  COMEDIES 

Mar.    5 — Black  Diamond,  "Speed." 

Mar.  12 — Klever,  "Flivvering." 

Mar.  19 — Black  Diamond,  "The  Magic  Vest." 

Mar.  26 — Klever,  "Rough  and  Ready  Repair  " 

Apr.    2 — Black  Diamond,  "Getting  the  Evidence." 

Apr.    9 — Klever,  "His  Military  Figure." 

Apr.  16 — Black  Diamond,  "The  Wishbone." 

Apr.  23 — Klever,  "Ballads  and  Bologna." 

Apr.  30— Black  Diamond,  "Her  Iron  Will." 

May    7 — Klever,  "Invited  Out" 

May  14 — Black  Diamond,  "The  Window  Dresser's.  Dream." 
May  21 — Klever,  "Moving." 
June    4 — Black   Diamond,  "Bungalowing." 
une  11 — Black  Diamond,  "Her  Fractured  Voice." 
une  18 — Klever,  "Commuting." 
une  25 — Black  Diamond,  "Auto  Intoxication." 
uly    2 — Klever,  "Oh,  Pop." 

PARAMOUNT  TRAVELOG 

Apr.    9 — "East  of  Suez." 
Apr.  16— "In  Old  India." 
Apr.  23 — Among  the  Holy  Hindus. 
Apr.  30 — Curious  Colombo. 
May    7 — Colorful  Ceylon. 
May  14 — With  the  Kandy  Elephants. 
May  21 — Batavia — the  Javanese  Capital. 
May  28 — A  Journey  Through  Java. 
June    4 — Surabaya — The  Busy  Burg  of  Java. 
June  11 — Bread-Lines  in  Orient  and  Occident." 
June  18 — Fruitful  Florida. 
June  25 — Palm  Beach  and  Miami. 
July    2 — How  California  Harvests  Wheat, 
uly    9 — In  the  High  Sierras, 
uly  16 — An  Oregonian  Niagara. 
July  23 — Catching  and  Canning  Oregon  Salmon. 

PATHE  EXCHANGE,  INC. 

Apr.  15 — Thanhouser,  "When  Love  Was  Blind,"  five  reels,  with  Flo- 
rence La  Badie  and  Helen  Badgley. 

Apr.  22 — Astra,  "The  Hunting  of  the  Hawk,"  D.,  five  reels,  with  Wil- 
liam Courtenay  and  Marguerite  Snow. 

Apr.  29 — Balboa,  "Sunshine  and  Gold,"  five  reels,  with  Marie  Osborne. 

May  6 — Thanhouser,  "Hinton's  Double,"  five  reels,  with  Frederick 
Warde. 

May  13 — Astra,  "The  Recoil,"  five  reels,  with  William  Courtenay. 
May  20 — Thanhouser,  "The   Candy   Girl,"     five  reels,     with  Gladys 
Hulette. 

May  27 — Astra,  "The  Iron  Heart,"  five  reels,  with  Edwin  Arden. 
June    3 — Thanhouser,  "An  Amateur  Orphan,"  five  reels,  with  Gladys 

Leslie. 

June  10 — Astra,  "Blind  Man's  Luck,"  five  reels,  with  Frank  Byrne 
and  Mollie  King. 

June  17 — Thanhouser,    "Fires    of    Youth,"    five    reels    with  Helen 

Badgley  and  Frederick  Warde. 
June  24 — Lasslida,    "When    Baby    Forgot,"    five    reels,    with  Marie 

Osborne. 

July  1 — Thanhouser,  "The  Woman  in  White,"  five  reels,  with  Flo- 
rence La  Badie. 

July    8— Astra,  "The  Cigarette  Girl,"  five  reels,  with  Gladys  Hulette. 
July  15 — Thanhouser,  "It  Happened  to-  Adele,"  five  reels,  with  Gladys 
Leslie. 

July  22 — Astra.  "The  Last  of  the  Carnabys,"  five  reels,  with  Gladys 
Hulette. 

RED  FEATHER 

Apr.  16 — "The  Flower  of  Doom,"  Chinese  D.,  five  reels,  with  Wedg- 
wood Nowell  and  Gypsy  Hart. 
Apr.  23 — "The  Hero  of  the  Hour,"  five  reels,  with  Jack  Mulhall. 
Apr.  30 — "The  Birth  of  Patriotism,"  five  reels,  with  Irene  Hunt. 

SELZNICK  PICTURES 

"The  Price  She  Paid,"  seven  reels,  with  Clara  Kimball  Young. 

"The  Eternal  Sin,"  seven  reels,  with  Florence  Reed. 

"The  Easiest  Way,"  seven  reels,  with  Clara  Kimball  Young. 

"The  Law  of  Compensation,"  D.,  seven  reels,  with  Norma  Talmadge. 

"The  Silent  Master,"  D.,  seven  reels,  with  Robert  Warwick. 

"The  Lone  Wolf,"  five  reels,  with  Hazel  Dawn  and  Bert  Lytell. 

"Poppy,"  five  reels,  with  Norma  Talmadge. 

"A  Modern  Othello,"  five  reels,  with  Robert  Warwick. 

TRIANGLE  FILM  CORPORATION 

KAY  BEE-INCE 
Apr.    1 — "The  Dark  Road,"  five  reels,  with  Dorothy  Dalton. 
Apr.    8 — "Sweetheart  of  the   Doomed,"   D.,  five   reels,  with  Louise 
Glaum. 

Apr.  15 — "Paddy  O'Hara,"  five  reels,  with  William  Desmond. 
Apr.  22 — "The  Desert  Man,"  five  reels,  with  William  S.  Hart. 
Apr.  29 — "The  Pinch  Hitter,"  five  reels,  with  Charles  Ray. 
May    6 — "The  Snarl,"  five  reels,  with  Bessie  Barriscale. 
May  13 — "Happiness,"  five  reels,  with  Enid  Bennett. 
May  20 — "Wild  Winship's  Widow,"  five  reels,  with  Dorothy  Dalton. 
May  27 — "The  Millionaire  Vagrant,"  five  reels,  with  Charles  Ray. 
May  27 — "Wolf  Lowry,"  five  reels,  with  W.  S.  Hart. 
June    3 — "Bawbs  o'  the  Blue  Ridge,"  five  reels,  with  Bessie  Barriscale. 
June  10 — "The  Girl  Glory,"  five  reels,  with  Enid  Bennett. 
June  10 — "Love  or  Justice?"  five  reels,  with  Louise  Glaum. 
June  17 — "Her  Excellency,  the   Governor,"   five  reels,  with  Wilfred 
Lucas. 

June  17 — "Paws  of  the  Bear,"  five  reels,  with  William  Desmond. 
June  24 — "Madcap  Madge,"  five  reels,  with  Olive  Thomas. 
June  24 — "The  Clodhopper,"  five  reels,  with  Charles  Ray. 
July    1 — "The  Flame  of  the  Yukon,"  five  reels,  with  Dorothy  Dalton. 
July    1 — "The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 
July    g — "A  Strange  Transgressor,"  I've  reels,  with  Louise  Glaum. 
July    8 — "Time  Clock  and  Diamonds,"  five  reels,  with  William  Des- 
mond. 

July  15 — "A  Successful  Failure,"  five  reels,  with  Jack  Devereaux  and 
W  inifred  Allen. 

uly  15 — "The  Mother  Instinct,"  five  reels,  with  Enid  Bennett, 
uly  22 — "Sudden  Jim,"  five  reels,  with  Charles  Ray. 


July  22 — "In  Slumberland,"  five  ret-K  with  Thelma  Salter  andC«I 
Stone. 

FINE  ARTS-GRIFFITH 
Apr.    8— "Her  Official  Fathers,"  C.-D.,  five  reels,  with  Dorothri* 
Apr.  15— "An   Old-Fashioned   Young  Man,"   five  reels,  with  If 
Harron. 

Apr.  22 — "Cheerful  Givers,"  five  reels,  with  Bessie  Love. 
Apr.  29 — "Hands  Up,"  five  reels,  with  Wilfred  Lucas. 
May    6— "Might  and  the  Man,"  five  reels,  with   Elmo  Lincoln  t 
Carmel  Myers. 

May  13 — "The  Man  Who  Made  Good,"  five  reels,  with  Winifred'  ♦ 

and  Jack  Devereaux. 
May   20 — "Souls  Triumphant,"   five   reels,   with   Wilfred   Lucu  I 

Lillian  Gish. 

May  27 — "Madam  Bo- Peep,"  five  reels,  with  Seena  Owen. 

June  4 — "American — That's  All,"  five  reels   with  Jack  Devereau  I 

TRIANGLE  KOMEDIES 

May    6 — "A  Dishonest  Burglar,"  one  reel. 
May    6 — "His  Criminal  Career,"  one  reel. 
May  13 — "A  Laundry  Cleanup,"  one  reel. 
May  13 — "His  One-Night  Stand,"  one  reel. 
May  20 — "The  Camera  Cure,"  one  reel. 
May  20 — "Twin  Troubles,"  one  reel. 
May  27 — "His  Social  Rise,"  one  reel. 
May  27 — "Love  and  Fish,"  one  reel. 
June    3 — "The  Girl  and  the  Ring,"  one  reel. 
June    3 — "Perils  of  the  Bakery,"  one  reel. 
June  10 — "Wheels  and  Woe,"  one  reel. 
June  10 — "His  Marriage  Failure,"  one  reel. 
June  17 — "Their  Weak  Moments,"  one  reel. 
June  17 — "His  Speedy  Finish,"  one  reel. 
June  24 — "His  Bitter  Fate,"  one  reel. 
June  24 — "Dad's  Downfall,"  one  reel. 
July    1 — "A  Janitor's  Vengeance,"  one  reel. 
July    1 — "Aired  in  Court,"  one  reel. 
July  8 — "His  Thankless  Job,"  one  reel. 
July  15 — "His  Sudden  Rival,"  one  reel. 
July  15 — "The  House  of  Scandal,"  one  reel. 
July  22 — "His  Fatal  Move,"  one  reel. 
July  22 — "An  Innocent  Villain."  one  reel. 

MACK  SEN NETT-KEY STONE  COMEDIES 
Apr.  29 — "The  Maiden's  Trust,"  two  reels. 
May    6 — "His  Naughty  Thought." 
May  13 — "Her  Torpedoed  Love." 
May  20 — "A  Royal  Rogue." 
May  27 — "Oriental  Love,"  two  reels. 
June    3 — "Cactus  Nell,"  two  reels. 
June  10 — "The  Betrayal  of  Maggie,"  two  reels. 
Tune  17 — "Skidding  Hearts,"  two  reels. 
June  24 — "The  Dog  Catcher,"  two  reels. 
July    1 — "Whose  Baby?"  two  reels. 
July    8 — "Dangers  of  a  Bride,"  two  reels. 
July  15 — "A  Clever  Dummy,"  two  reels. 

BIG  V  COMEDIES 

Apr.    2 — "Dubs  and  Drygoods." 
Apr.    9 — "Flatheads  and  Flivvers." 
Apr.  16 — "Bombs  and  Blunders." 
Apr.  23 — "Rogues  and  Recklessness." 
Apr.  30 — "Jeers  and  Jailbirds." 
May    7 — "Chinks  and  Chases." 
May  14 — Heavy  Hugs  and  Hula  Hula. 
May  21 — "Gall  and  Gasoline." 

GREATER  VITAGRAPH-V-L-S-E 

Mar.  19 — "Aladdin  from  Broadway,"  five  reels,  with  Edith  Sto 

Antonio  Moreno. 
Mar.  26 — "The  More  Excellent  Way,"  five  reels,  with  Anita  St<  I 
Apr.    2 — "Babette,"  five  reels,  with  Peggy  Hyland  and  Mat  I 

Dermott. 

Apr.    9 — "Apartment  29,"  five  reels,  with  Earle  Williams. 

Apr.    9 — "Captain  Alvarez,"  five  reels,  with  Edith  Storey. 

Apr.  16 — "Her  Secret,"  five  reels,  with  Alice  Joyce. 

Apr.  23 — "Sally  in  a  Hurry,"  five  reels,  with  Lillian  Walker,  j 

Apr.  30 — "The  Hawk,"  five  reels,  with  Earle  Williams. 

May    7 — "The  Capt.  of  the  Grey  Horse  Troop,"  five  reels,  w  ■ 

tonio  Moreno  and  Edith  Storey. 
May  14 — "The  Sixteenth  Wife?"  five  reels,  with  Peggy  Ilyl.  ■ 

Marc  MacDermott. 
May  21 — "Clover's  Rebellion,"  five  reels,  with  Anita  Stewart  I  | 
May  28 — "The  Soul  Master,"  five  reels,  with  Earle  William  I 
June    4 — "The  Magnificent  Meddler,"  five  reels,  with  Antonio  JKJ 
June  11 — "The   Question,"   five  reels,  with   Alice  Joyce   ant  ill 

Morey. 

June  18 — "The  Maelstrom,"  five  reels,  with  Earle  Williams  a  Dj  t 
othy  Kelly. 

June  25 — "A   Son   of  the  Hills,"  five   reels,  with   Belle  Br»<- 

Antonio  Morena. 
July    2 — "Caste,"  five  reels,  with  Peggy  Hyland. 
July    9 — "The  Message  of  the  Mouse,"  five  reels,  with  Anita  £»• 
July  16 — "The    Stolen   Treaty,"  five  reels,   with   Earle  Willis* 

Corinne  Griffith. 

July  23 — "Richard  the  Brazen,"  five  reels,  with  Alice  Joyce  ai :  iHalS 

Morey. 

WORLD  FILM  CORPORATION  PROGRA 

Mar.    5 — "The  Web  of  Desire,"  five  reels,  with  Ethel  Claytoi 
Mar.  12 — "Fascinating  Olga,"  five  reels,  with  Alice  Brady. 
Mar.  19 — "The  Social  Leper,"  five  reels,  with  Carlyle  Blackwi  i 
Mar.  26 — "The  Family  Honor,"  five  reels,  with  Robert  Wari«* 

June  Elvidge. 

Apr.    2 — "Man's  Woman,"  five  reels,  with  Ethel  Clayton  at  Ml 

cliffe  Fellowes. 

Apr.    9 — "The  Family  Honor,"  five  reels,  with  Robert  Wan  k. 
Apr.  16 — "Forget-Me-Not,"  five  reels,  with  Kitty  Gordon. 
Apr.  23 — "Darkest  Russia,"  five  reels,  with  Alice  Brady.       |_  • 
Apr.  30 — "The  Page  Mystery,"  five  reels,  *ith  Carlyle  Blaclell  4 

June  Elvidge. 

May    7 — "Mothers  of  France,"  five  reels,  with  Sarah  Bernh;  t. 


f 


EXHIBITORS  HERALD 


41 


■-"Moral    Courage,"    five    reels,    with    Muriel    Ostriche  and 
Arthur  Ashley. 

■-"Yankee  Pluck,"  five  reels,  with  Ethel   Clayton  and  Mon- 
tagu Love. 

B-"Maternity,"  five  reels,  with  Alice  Brady. 
|— "The  Crimson  Dove,"  five  reels,  with  Carlyle  Blackwell  and 
June  Elvidge. 

eB— "The  False  Friend,"  five  reels,  with  Gail  Kane  and  Robert 
Warwick. 

-"The  Stolen  Paradise,"  five  reels,  with  Ethel  Clayton. 
"The  Divorce  Game,"  five  reels,  with  Alice  Brady. 
■  ^-"The  Price  of  Pride,"  five  reels,  with  Carlyle  Blackwell  and 
June  Elvidge. 

-"The  Brand  of  Satan,"  five  reels,  with  Montagu  Love,  Gerda 
Holmes  and  Evelyn  Greeley. 
"The  Beloved  Adventuress,"  five  reels,  with  Kitty  Gordon. 
-"A  Self-made  Widow,"  five  reels,  with  Alice  Brady. 

SERIALS 

'The  Secret  Kingdom. 
The  Railroad  Raiders." 


MISCELLANEOUS 


A.  KAY  COMPANY 
Spoon  Mary,"  C,  1000. 

AMERICAN  STANDARD 
■Diana,  "The  Golden  Rosary,"  D.,  five  reels, 
lunshine,  "A  Forceful  Romance,"  C,  one  reel. 
Sunshine,  "Jones'  Jonah  Day,"  C,  one  reel. 
Zenith,  "The  Human  Fly,"  Ed.,  split  reel. 
'1When  Justice  Errs,"  five  reels. 

Fleitzer,  "The  Daughter  of  Darkness,"  No.  1,  two  reels. 
Sunshine,  "Ghosts,"  C,  one  reel.. 

Fleitzer,  "The  Daughter  of  Darkness,"  No.  2,  two  reels. 

ARGOSY  FILMS,  INC. 
D'ye  Get  That  Stuff?"  five  reels, 
lebrated  Stielow  Case,"  five  reels, 
e,"  five  reels,  with  King  Baggott. 

ARIZONA  FILM  CORPORATION 
She  Obey?"  six  reels,  with  Billie  West. 

ARROW  FILM  CORPORATION 
emster,"  nine  reels,  with  Derwent  Hall  Caine. 
GEORGE  BACKER  FILM  CORPORATION 
Woman,"  with  Irene  Fenwick,  Reine  Davies  and  C.  Bruce. 
REX  BEACH   PICTURES  CORPORATION 
airier,"  ten  reels. 

BERNSTEIN  PRODUCTIONS 
,"  five  reels. 

BIOGRAPH  COMPANY 
ondoned  Sin,"  six  reels. 

BLUEBIRD 
s  Wings,"  five  reels,  war  drama, 
as  You  and  I,"  five  reels,  with  Lois  Weber. 

CARDINAL  FILM  CORPORATION 
the  Woman,"  eleven  reels,  with  Geraldine  Farrar. 

CINES  CORPORATION  OF  AMERICA 
ated  Hour,"  six  reels. 

CHRISTIE  FILM  COMPANY 
"The  Milky  Way,"  one  reel. 
fa — "His  Last  Pill,"  one  reel. 
"KM — "Those  Wedding  Bells,"  one  reel. 
«1 — "A  Lucky  Slip,"  one  reel. 
'eS — "A  Bold,  Bad  Knight,"  one  reel. 
...  *S — "Almost  a  Scandal,"  one  reel. 

CLARIDGE  FILMS,  INCORPORATED 
tiejirth  of  Character,"  five  reels, 
iileart  of  New  York,"  five  reels. 

CLUNE  PRODUCTIONS 

a:  na,"  ten  reels. 

MEyes  of  the  World,"  ten  reels. 

CORONA  CINEMA  COMPANY 
n  _urse  of  Eve,"  seven  reels,  with  Enid  Markey. 

COSMOFOTOFILM  COMPANY 
b  Black  Spot,"  four  reels. 
Jjnparable  Mistress  Bellairs,"  four  reels. 
:  ij  ty  Hall,"  four  reels. 
J  /indication,"  five  reels. 
V  ria  Cross,"  four  reels, 
b  Manx-Man,"  eight  reels. 

CREATIVE  FILM  CORPORATION 
liGirl  Who  Didn't  Think,"  six  reels. 

DIXIE  FILM  COMPANY 
t  >est  and  Sunshine,"  five  reels. 
*  a  Song  at  Twilight,"  five  reels. 
,.  EBONY  FILM  CORPORATION  COMEDIES 

iWrBlackhand  Waitah  Man,"  one  reel. 
!"*':  Johnson  and  the  Rabbit's  Foot,"  one  reel. 

E.  I.  S.  MOTION  PICTURE  CORPORATION 
rper  44,"  five  reels,  with  George  Soule  Spencer  and  June  Dave 
E.  &  R.  JUNGLE  FILMS  COMEDIES 
.jlipvered,"  one  reel. 
:>leon's  Night  Out,"  one  reel. 
Vrn  Jones  Went  Wrong,"  one  reel. 

■  is  Brides,"  one  reel. 
<  I  Play,"  one  reel. 
Jle  Rats."  one  reel. 

■  n  the  Clock  Went  Cuckoo,"  one  reel. 


ENLIGHTENMENT   PHOTOPLAY  CORPORATION 

"Enlighten  Thy  Daughter,"  seven  reels. 

ESKAY  HARRIS  FEATURE  FILM  COMPANY 
"Alice  in  Wonderland,"  six  reels. 

EUGENIC  FILM  COMPANY 

"BIRTH,"  six  reels. 

EUROPEAN  FILM  COMPANY 
"Fighting  for  Verdun."  five  reels. 

EXCLUSIVE  FEATURE  FILM  CORPORATION 
"Where  Is  My  Father?"  seven  reels. 

FAIRMOUNT  FILM  CORPORATION 
"Hate,"  seven  reels. 

J.  W.  FARNHAM 
"The  Awakening  of  Bess  Norton,"  five  reels. 
"Race  Suicide,"  six  reels. 

FIRST  NATIONAL  EXHIBITORS'   CIRCUIT,  INC. 

"On  Trial,"  nine  reels,  with  Sydney  Ainsworth. 

FLORA  FINCH  FILM  CORPORATION 
"War  Brides,"  C,  two  reels,  with  Flora  Finch. 

FRIEDER  FILM  CORPORATION 
"A  Bit  of  Heaven,"  five  reels,  with  Mary  Louise. 

FRIEDMAN  ENTERPRISES,  INC. 
"A  Mormon  Maid,"  six  reels,  with  Mae  Murray. 

FROHMAN  AMUSEMENT  CORPORATION 
"God's  Man,"  nine  reels,  with  H.  B.  Warner. 

GOLD  MEDAL  PHOTOPLAYS 
"The  Web  of  Life,"  five  reels,  with  James  Cruz. 

GRAND  FEATURE  FILM  COMPANY 
"Rex  Beach  on  the  Spanish  Main,"  five  reels. 
"Rex  Beach  in  Pirate  Haunts,"  five  reels. 
"Rex  Beach  in  Footsteps  of  Capt.  Kidd,"  five  reels. 

GRAPHIC  FILM  COMPANY 
"The  Woman  and  the  Beast,"  five  reels. 

D.  W.  GRIFFITH 
"The  Birth  of  a  Nation,"  nine  reels,  with  H.  B.  Walthal. 
"Intolerance,"  nine  reels,  with  Mae  Marsh. 

HANOVER  FILM  COMPANY 
"Maciste,"  six  reels. 

"How  Uncle  Sam  Prepares,"  four  reels. 

HARPER  FILM  CORPORATION 
"Civilization,"  ten  reels. 

HAWK  FILM  CORPORATION 
"Monster  of  Fate,"  five  reels. 

EDUCATIONAL  FILM  COMPANY 
"The  Valley  of  the  Hoh,"  one  reel. 
"The  Sheep  of  Chelan."  one  reel. 
"High,  Low  and  the  Game,"  one  reel 
"The  Mysteries  of  Crystallization,"  one  reel. 
"The  Living  Book  of  Nature,"  one  reel. 
"Seren  of  Index,"  one  reel. 
"The  Orang  Outang,"  one  reel. 

EFFANGE  FILM  COMPANY 
"The  Marriage  Bond,"  five  reels,  with  Nat  Goodwin. 

FRANK  HALL  PRODUCTIONS 
"The  Bar  Sinister,"  nine  reels. 

"Her  Fighting  Chance,"  five  parts,  with  Jane  Grey. 

HILLER  AND  WILK 
"The  Battle  of  Gettysburg." 
"Wrath  of  the  Gods." 

HOWL  COMEDIES 

"Balloonatics." 
"Automaniacs." 

"Neptune's  Naughty  Daughter." 

IVAN  FILM  PRODUCTIONS 
"Two  Men  and  a  Woman,"  with  James  Morrison,  five  reels. 
"One  Law  for  Both,"  twelve  reels,  with  Leah  Baird. 

JUVENILE  FILM  COMPANY 
"The  World  War  in  Kidland,"  one  reel. 
"A  Chip  Off  the  Old  Block,"  one  reel. 
"Chip's  Elopement,"  one  reel. 
"Chip's  Backyard  Barnstormers,"  two  reels. 
"Chip's  Rival,"  one  reel. 
"For  Sale — A  Daddy,"  one  reel. 
"Chip's  Carma,"  two  reels. 
"Chip's  Movie  Company,"  one  reel. 

KEEN  CARTOON  CORPORATION  COMEDY  CARTOONS 
"Mose  Is  Cured,"  half  reel. 
"The  Old  Forty-Niner,"  half  reel. 

Jeb  Jenkins,  the  Village  Genius,"  half  reel. 

Jerry  McDub  Loses  His  Job,"  half  reel. 

'Henry  W.  Zippy  Buys  a  Pet  Dog,"  half  reel. 
"Zoo- Illogical  Studies,"  half  reel. 
"A  Dangerous  Girl,"  half  reel. 
"Dr.  Zippy  Opens  a  Sanitorium,"  half  reel. 
"The  Fighting  Blcod  of  Jerry  McDub,"  half  reel. 

KLOTZ  AND  STREIMER,  INC. 
"Whither  Thou   Goest,"   five   reels,  with   Orrin  Johnson  and  Rhea 
Mitchell. 

KULEE  FEATURES 
"Germany  on  the  Firing  Line,"  five  reels. 
"France  on  the  Firing  Line,"  six  reels. 
"The  Unborn,"  five  reels. 

LEA-BEL  COMPANY 
"Modern  Mother  Goose,"  five  reels. 
"Snow  White,"  four  reels. 
"Jimmie  Gets  the  Pennant,"  Mo-Toy  comedy. 
"Out  in  the  Rain,"  Mo-Toy  comedy. 

THE  LINCOLN  CYCLE 
"The  Spirit  Man,"  two  reels. 
"The  Physical  Man,"  two  reels. 


42 


EXHIBITORS  HERALD 


"The  Lincoln  Man,"  two  reels. 
"Old  Abe,"  two  reels. 
"At  the  Slave  Auction,"  two  reels. 
"The  President's  Answer,"  two  reels. 

„,  C.  POST  MASON  ENTERPRISES 

The  Wonder  City  of  the  World." 

MASTER  DRAMA  FEATURES,  INC. 

"Who's  Your  Neighbor?"  seven  reels,  with  Christine  Mayo. 

MILO  COMEDIES 
"Great  Danbury  Fair,"  one  reel. 
"A  Knot  That  Is  Not,"  one  reel. 
"Never  Again,"  one  reel. 
"The  Devil  In  Again,"  one  reel. 
"Gooseburg  Elopement,"  one  reel. 

MONITOR  FILM  COMPANY  COMEDIES 
"The  House  of  a  Thousand  Spooks,"  one  reel. 
"Those  False  Teeth,"  one  reel. 
"Robinson  Crusoe,"  one  reel. 
"How  Levi  Fooled  the  Folks,"  one  reel. 
"Dear  Old  Dad,"  one  reel. 
"The  Ghost  of  Mooredown  Manor,"  one  reel. 

MORAL    UPLIFT    SOCIETY    OF  AMERICA 
"It  May  Be  Your  Daughter,"  five  reels. 

B.  S.  MOSS 
"The  Power  of  Evil,"  five  reels. 
"The    Girl  Who  Doesn't  Know,"  five  reels. 

PARAGON  FILM  COMPANY 
"The  Whip,"  eight  reels. 

PATRIOT  FILM  CORPORATION 
"How  Britain  Prepared,"  eight  reels. 

PIONEER  FEATURE  FILM  CORPORATION 
"The  Soul  of  a  Child,"  five  reels. 

PRIVATE  FEATURE  FILMS 
"Ignorance,"  six  reels. 

RAY  COMEDIES 

"Casey's  Servants,"  two  reels. 
"Casey  the  White  Wing,"  two  reels. 

SHERIOTT  PICTURES  CORPORATION 
"The  Black  Stork,"  five  reels. 

SHERMAN  ELLIOTT.  INC. 
"The  Crisis,"  seven  reels. 

SIGNET  FILM  CORPORATION 
"The  Masque  of  Life,"  seven  reels. 

FRED  H.  SOLOMON 
"The  Downfall  of  a  Mayor,"  eight  reels,  with  Charles  E.  Sebastian. 


SUNBEAM  MOTION  PICTURE  CORPORATION 

'Somewhere  in  Georgia  with  Ty  Cobb."  six  reels. 

SUNSHINE  FILM  PRODUCING  COMPANY 
"What  the  World  Should  Know,"  five  reels. 
..c  ^  o  SUNSHINE  FILM  CORPORATION 

S  O  S,"  six  reels,  with  Richard  Travers  and  William  Buckley. 

SUPERIOR  FILM  COMPANY 
"The  Faucet,"  five  reels. 
"The  Cowpuncher,"  six  reels. 

TODAY  FEATURE   FILM  CORPORATION 

"Today,"  with  Florence  Reed. 

TRIUMPH  FILM  COMPANY 

"The  Libertine,"  six  reels. 

ULTRA  PICTURES  CORPORATION 
"The  Woman  Who  Dared,"  seven  reels,  with  Beatriz  Micheleaa. 
UNIVERSAL 

"Idle  Wives,"  five  reels. 

"Where  Are  My  Children?"  five  reels. 

"Twenty  Thousand  Leagues  Under  the  Sea,"  ten  reels. 

"People  vs.  John  Doe,"  five  reels. 

"Robinson  Crusoe,"  four  reels. 

"Hell  Morgan's  Girl,"  five  reels. 

VARIETY  FILMS  CORPORATION 

"My  Country  First,"  six  reels. 

"The  Pursuing  Vengeance,"  five  reels. 

"The  Price  of  Her  Soul,"  six  reels,  with  Gladys  Brockwell. 

WARNER  BROTHERS 
"Are  Passions  Inherited?"  five  reels. 

EDWARD  WARREN  PRODUCTIONS 
"The  Warfare  of  the  Flesh,"  with  Sheldon  Lewis  and  Charlotte  Ive» 
WHARTON  BROTHERS,  INC. 

"The  Great  White  Trail."  with  Doris  Kenyon. 

ELLA  WHEELER  WILCOX  FILMS 

"Meg's  Curse,"  two  reels. 
"Lais  When  Young,"  two  reels. 
"A  Married  Coquette,"  two  reels. 
"Angel  or  Demon,"  two  reels. 
"Lord  Speak  Again,"  two  reels. 
"Divorced,"  two  reels. 

WARRENTON  PHOTOPLAYS  FILM  DISTRIBUTING  CO. 

"The  Bird's  Christmas  Carol,"  five  reels. 

WILLIAMSON  BROTHERS 

"The  Submarine  Eye." 


CALENDAR  OF  PROGRAM  RELEASES 


GENERAL 

ESSANAY 

May  26 — Sundaying  at  Fairview,  C.-D.  2,000 
June    3 — The  Quarantined  Bridegroom, 

C.-D.    2,000 

KALEM 

The  Trapping  of  Two-Bit  Tuttle,  D   2,000 

The  Vanished  Line  Rider,  D    2,000 

The  Man  Hunt  at  San  Remo,  D   2,000 

Bandits  Beware,  C  _   1,000 

SEMG 

May  3  9 — The  Framed  Miniature,  D   1,000 

May  21 — The     Return     of  Soapweed 

Scotty,  D  _  _  _  2,000 

Romance  and  Roses,  C  _    1,000 

Baseball  at  Mudville,  C  -   1,000 

VITAGRAPH 

The  Cop  and  the  Anthem,  C.-D   2,000 

Vanity  and  Some  Sables,  C.-D...._   2,000 

MUTUAL 

CUB 

May  24 — Jerry  Joins  the  Army,  C    1,000 

May  31 — Jerry's  Masterstroke,  C   1,000 

June    7— There  and  Back,  C   1,000 

June  14 — Jerry's  Getaway,  C    1,000 

GAUMONT 

June    7— Reel  Life,  Top  _   1,000 

June  12 — -Mutual     Tours    Around  the 

World,  Tr     1,000 

June  14 — Reel  Life,  Top.   _  1,000 

LA  SALLE  COMEDIES 
May  21 — Chubby  Inherits  a  Harem,  C...  2,000 

June  4 — The  Flight  That  Failed,  C   2,000 

June  12— His  Cannibal  Wife,  C   1,000 

LONE  STAR 

Apr.  16— The  Cure,  C    _  2,000 

MARDEN  COMEDIES 

Apr.  30 — Gladys'  Day  Dream    2,000 

May  14 — When  Betty  Bets.  C  _   2,000 

May  28 — Patsy's  Partner,  C   1,000 

MONMOUTH 
May  25 — Two  Crooks  and  a  Knave,  No. 

10  "Jimrnie  Dale    7.  000 


June    1 — A    Rogue's    Defeat,    No.  11, 

"Jimmie  Dale,"  D  _._  2,000 

June    8 — Good  for  Evil,  No.  12  "Jimmie 

Dale,"   D.   _  _  2,000 

June  15 — The  Man  Higher  Up,  No.  13 

"Jimmie  Dale,"  D   2,000 

MUTUAL 

May  23— Mutual  Weekly,  No.   125   1,000 

May  30— Mutual  Weekly,  No.  126   1,000 

June    6— Mutual  Weekly,  No.  127   1,000 

June  13— Mutual  Weekly,  No.  128  _  1,000 

STRAND 

May  9 — The  Great  American  Game,  C.  1,000 
May  16— Miss  Trixie  of  the  Follies,  C._  1,000 

May  23— Two  of  a  Kind,  C.__  _  1,000 

May  30— Bluffing  Father,   C  „   1,000 

SIGNAL 

May  28 — A  Knotted  Cord,  No.  8  "The 

Railroad  Raiders"    2,000 

June  4 — A  Leap  for  Life,  No.  9  "The 

Railroad  Raiders"    2,000 

June  11 — A  Watery  Grave,  No.  10  "The 

Railroad  Raiders"     2,000 

VOGUE 

May  12— A  Vanquished  Flirt,  C  _.  2,000 

May  19 — Caught  In  the  End,  C  _.  2,000 

May  26 — Flirting  with  Danger,  C   2,000 

UNIVERSAL 

BIG  U 

May  27— The  Smashing  Stroke,  D   2,000 

May  31— Defiance,  D   1,000 

June  24 — The  Two-Gun  Parson,  C   1,000 

BISON 

June    9— The  Scrapper,  D.    2,000 

June  14 — The  Honor  of  Men,  D   2,000 

GOLD  SEAL 

May  22 — A  44-Caliber  Mystery,  D   3,000 

May  29— The  Stolen  Actress,  D  „  3,000 

June    5 — The  Almost  Good  Man,  D   3,000 

June  19— The  Brand  of  Hate,  D.    3,000 

IMP 

May  11 — The  Girl  in  the  Garret,  D   2,000 

May  17— The  Puzzle  Woman,  D   1,000 

May  20— The  Case  of  Doctor  Standing, 

D  _   2.000 


June    7 — Doomed,   D  -   1 

June  10— The  Hunted  Man,  D   I 

JOKER 

May  26— The  Boss  of  the  Family,  C   1 

June    2 — Uneasy  Money,  C  _  1 

June    9 — Simple  Sapho,  C.    1 

June  23 — A  Burglar's  Bride,  C    1 

LAEMMLE 

May  26— Light  of  Love,  D   1 

June    9— The  Missing  Wallet,  D   1 

June  20 — Bartered  Youth,  D  _  _  1 

L-KO 

May  23— Beach  Nuts,  C     1 

May  30 — Roped  Into  Scandal,  C.   2 

June    6 — Dry   Goods  and  Damp  Deeds, 

C  _  _   2 

June  20— Where  Is  My  Che-ild,  C  _  2 

NESTOR 

May  21 — Moving  Day,  C.      1 

May  28 — Tell  Morgan's  Girl,  C    f 

June  4 — Burglar  by  Request,  C  _  I 

June  18 — Jilted  in  Jail,  C.  _.  1$ 

POWERS 

May  13 — Such  Is  Life  in  South  Algeria,  i 

Tr  _  _  ll 

May  27 — Navigation  in  China,  Ed  Split  I 

June    3 — Perils  of  the  Yangtze,  Ed  Split  i 

June  10 — Superstitious  China   Split  i 

June  24 — China's  Wonderland   Split  a 

REX 

May  17— The  Gift  of  the  Fairies,  C.-D...  ljj 

May  24 — Unmasked,  D   IS 

June    3 — The  Purple  Scar,  D    20 

June  10 — Tacky  Sue's  Romance,  D  21 

June  21 — Helen  Grayson's  Strategy,  D.  21 

VICTOR 

May  31 — An   Eight  Cylinder  Romance, 

C.-D  _  _ 

June    1 — By  Speshul  Delivery,  C.-D  

June    8— A  Box  of  Tricks,  C   

June  19— A  Pirate  Bold,  C  -  

June  21 — Puppy  Love,  C  _  

June  22 — She    Married    Her  Husband, 

C.-D.    


EXHIBITORS  HERALD 


43 


m: 


NJEWS  OF  EXHIBITORS  ANDi  EXCHANGES 


m: 


Ison  Falls.  X.  Y. — Adolph  Kohn  who  operated  the 
land  Theater  here,  has  closed  the  house.  The  equip- 
s  being  moved  to  Troy,  X.  Y. 


iton.  X.  J. — Jacob  Fabian,  Abraham  Fabian  and 
H.  Glass,  owners  of  the  Garden  motion  picture 
.  have  filed  a  certificate  of  dissolution. 


Baltimore,  Md. — Harry  W.  Webb,  president  of  the 
Parkway  Theater,  entertained  Hiram  Abrams,  president 
of  the  Paramount  Pictures  Corporation;  W.  E.  Smith, 
district  manager,  and  R.  E.  Barron,  manager  of  the  Para- 
mount Washington  exchange,  at  the  Merchants  Club 
here  and  plans  were  discussed  concerning  the  presenta- 
tion of  Paramount-Artcraft  pictures  at  three  large  the- 
aters. 


HARRY  A.  SHERMAN  BUYS  "I  BELIEVE" 
FILM  FROM  GEORGE  LOANE  TUCKER: 

TO  MAKE  IT  FIRST  N.  Y.  PRODUCTION 


Bon,  X.  Y. — W.  W.  Farnum.  proprietor  of  the  Park 
Her  here,  has  purchased  the  effects  of  the  Paramount- 

jle  Theater  in  the  old  Zion  Episcopal  Church  and 

osed  it  up. 


Samokiri.  Pa. — George  J.  Higgins  has  opened  the 
eled  Majestic  Theater,  which  was  destroyed  by  fire 
:ly.  Many  changes  and  improvements  for  the  con- 
ice  of  patrons  have  been  made. 


ing,  Xeb. — P.  G.  Armbust  has  acquired  the  Lyric 
r  at  Bridgeport  which  he  will  operate  in  connec- 
ith  the  Royal  Theater  here. 


i  luffton,  Ind. — Dwight  Weaver  has  purchased  the  Star 
a<ter  from  Larker  &  Grav. 


|ock  Island,  111. — Work  is  progressing  rapidly  on  the 
i  motion  picture  theater  at  2532  Fifth  Avenue.  J.  T. 
ids  is  the  promoter  of  the  enterprise. 


Harry  A.  Sherman,  head  of  the  newly  formed  Sherman 
Pictures  Corporation,  this  week  purchased  the  exclusive 
rights  to  '1  Believe''  from  George  Loane  Tucker,  who 
wrote  the  scenario  and  directed  the  production. 

This  important  transaction  follows  the  announcement 
of  the  formation  of  the  new  Sherman  Pictures  Corpora- 
tion. 


ksonville,  Fla. — Work  on  Dr.  Phillips'  new  motion 
:  theater  here  is  progressing  rapidly.  The  interior 
decoration  has  been  finished. 


Ioultrie,  Ga. — A.  Huber  soon  will  remodel  the  Kath- 
•t  Theater,  providing  a  new  entrance  and  enlarging  the 
e  ing  capacity. 


GEORGE  LOAXE  TUCKER 

Asked  whether  he  intended  to  make  "I  Believe''  his 
opening  production  in  Xew  York,  Mr.  Sherman  said: 
"  T  Believe,*  I  think,  is  one  of  the  greatest  films  ever  pro- 
duced and  I  will  most  certainly  make  it  my  first  Xew 
York  production:  and  on  such  a  scale  that  it  will  sur- 
pass anything  that  I  have  attempted  before." 


FOREIGN    EXHIBITIONS   AND  MARKETS 


Interesting  Data  About  Film  Trade  Conditions 
Abroad  —  Opportunities  for  Distributors  — 
Types  of  Pictures  and  Manner  of  Presentation 


HUDDERSFIELD,  ENGLAND 
Control  by  Local  Watch  Committee 

The  Borough  of  Huddersfield  at  the  last  census 
had  a  population  of  about  110,000,  and  with  the  sub-  . 
urbs  added  the  number  probably  is  approximately 
200,000,  within  a  radius  of  eight  or  nine  miles.  In 
this  section  are  twenty  licensed  motion  picture  es- 
tablishments— eleven  in  -the  borough  and  nine  in  the 
suburbs.    As  all  picture  houses  employ  some  form 
of  musical  accompaniment,  it  is  obligatory  for  each 
of  them  to  obtain  a  license  from  the  borough  jus- 
tices, which  has  to  be  renewed  annually. 
If  on  any  occasion  the  management  should  act  in  de- 
fiance of  the  expressed  wishes  of  the  local  watch  com- 
mittee in  connection  with  the  display  of  a  film  the  license 
would  be  refused  renewal  for  the  ensuing  year. 

New  House  Equipped  on  Modern  Lines 
A  new  cinema  hall  has  been  completed  during  the  past 
twelve  months  in  this  district,  and  it  is  equipped  on  mod- 
ern lines.  The  building  is  oblong  in  shape  and  has  a 
seating  capacity  of  about  1,000.  The  popular  adult  charges 
for  admission  to  the  picture  houses  are  3d.,  4d.,  6d.,  and 
9d.,  in  addition  to  the  amusement  tax.  They  are  open 
daily,  and  provide  a  continuous  performance  between  2:30 
and  10:30  p.  m.  Those  in  the  suburbs  are  open  evenings 
between  8  and  10  p.  m.,  and  also  give  a  Saturday  matinee 
for  children. 

The  average  charge  for  rental  of  a  film  with  a  good 
reputation,  containing  4,000  feet,  is  $31.62,  and  a  higher 
rate  would  be  levied  for  one  which  had  not  previously 
been  released.  The  dramatic  picture  based  on  some  popu- 
lar novel  always  receives  recognition,  and  comedy  selec- 
tions are  thoroughly  appreciated.  The  serials  are  also 
in  great  demand  at  present.  One  manager  states  that 
there  is  a  scarcity  of  the  Wild  West  Indian  types,  which 
are  always  considered  attractive. 

British  Films  Becoming  More  Attractive 

British  film  companies  are  making  every  endeavor  to 
advance  their  products  in  this  market,  and  undoubtedly 
these  efforts  have  met  with  some  degree  of  success.  It 
is  stated  that  their  pictures  are  assuming  a  more  attrac- 
tive and  modern  character — qualities  which  were  lacking 
formerly.  The  French  film,  the  Pathe,  is  also  displayed 
here.  American  makes,  however,  claim  a  good  proportion 
of  the  patronage  in  this  district,  and  if  there  is  no  dete- 
rioration in  quality  and  the  price  is  reasonable  the  con- 
nections probably  will  be  retained.  There  are  no  imports 
of  films  into  this  district. 


BIRMINGHAM,  ENGLAND 
Women  Inspectors  Make  Censorship  Rigid 

There  are  sixty  motion  picture  theaters  in  Birm- 
ingham, and  twenty-six  in  the  city's  suburbs.  The 
seating  capacity  varies  from  3.000  to  4,000,  and  the 
prices  of  admission  range  from  2  cents  to  24  cents, 
not  including  the  tax  that  the  government  has  levied 
on  all  amusements  for  the  past  eight  months.  The 
general  character  of  the  films  varies,  but  they  must 
be  absolutely  clean.  The  censorship  in  England 
has  recently  become  very  strict  and  this  is  attributed 
to  the  fact  that  women  inspectors  now  are  em- 
ployed. 

The  amounts  paid  for  film  hire  vary  from  $487  per 
week  to  $12.  This  includes  all  the  films  shown.  The 
widely  advertised  picture  of  the  "Tanks  in  Action,"  in 
the  battle  of  the  Ancre,  cost  each  house  $292  for  the 
week,  and  all  houses  in  the  country  had  to  show  the  film 
the  same  week.  The  only  recommendation  offered  by 
renting  agents  as  to  any  improvements  desired  in  Ameri- 


can films  is  a  request  for  ''less  of  the  sexuaf 
People  of  all  classes  attend  the  picture  housef 
based  on  novels  and  plays  known  to  the  Eng|| 
are  the  most  popular. 


Z 

)use= 


SHEFFIELD,  ENGLAND 
Houses  Commodious;  Business  Increasing 
Sheffield  has  thirty-eight  licensed  houses^ 
exclusively  to  picture  shows,  and  four  laij 
which  give  occasional  performances.  The 
seems  to  be  steadily  increasing.    The  hoi 
large  and  commodious. 

The  two  leading  theaters  give  daily  continue 
formances  from  2  to  10:30  p.  m.    Some  give  daily  e  ii 
and  two  evening  performances,  and  still  other  i 
weekly  matinees  and  two  evening  performance) 1 
formances  usually  occupy  two  hours  and  none  ai  i 
on  Sunday.    Prices  of  admission  vary  from  4  toll: 
for  adults,  while  children  arc  admitted  at  half  ]  1 
Topical  Productions  Most  Popular 
It  is  the  invariable  rule  that  each  performan 
contain  one  of  the  "topical"  productions,  which 
doubt  are  the  most  popular  pictures  of  the  day. 
show  important  events  of  recent  occurrence  in  < 
life,  and  are  not  confined  to  any  particular  cot 
series  of  events.    Natural  history  films  showing  ' 
animal  life  in  the  wild  state  are  much  appreci 
account  of  their  educational  qualities. 

The   Sheffield   picture  houses  hire   their  filr 
agencies  in  London.    Eight  of  these  are  Ameri 
French,  and  one  British.    The  nationality  of  t 
shown  is  probably  in  proportion  to  that  of  the 
mentioned.    The  usual  practice  is  to  rent  pict 
three-day  exhibitions,  and  it  is  only  in  exception 
that  they  run  a  full  week.    Films  of  2,000  feet  J 
cost  from  £30  ($145.99)  to  £70  ($340.65)  for  thi 
and  smaller  ones  from  £5  ($24.33)  to  £15  ($73)1 
period.    Topical  films,  usually  300  feet,  cost  abo  I 
for  three  days.     Some  of  the  film  agencies  in  I 
also  deal  in  accessories,  and  when  supplies  oi  thi 
are  required  by  the  local  houses  they  are  usually  ■ 
from  these  sources. 

SOUTHAMPTON,  ENGLAND    '  I 
New  Amusement  Fields  Opened 
In  the  Southampton  district  picture  hous  | 
most  numerous  at  Portsmouth,  Bournemouth, 
mouth,  and  Jersey  and  Guernsey,  in  the  ClJ 
Islands.    Places  are  well  established  in  such  cl 
as  Salisbury,  the  Aldershot  Camps,  Andove  aij 
Romsey,  and  about  twenty  or  more  other  ccj 
nities  in  which  theatrical  performances  were 
before  given  are  now  afforded  entertaining 
means  of  film  exhibitions.    Twelve  picture  tlfl 
are  operated  in  Southampton.    Of  this  numb<fj 
are  in  new  buildings  with  average  dimensions 
by  40  feet,  and  accommodations  for  600  persol 
Prices  of  admission  are  from  5  to  37  cents  infl 
ous   picture   theaters   of  the  district.     Of  the( 
shown,  80  per  cent  are  of  American  productiol 
cent  of  the  humorous  films  arc  American. 

Censor  Condemns  Numerous  Films 
The  censorship  of  films  recently  has  been 
by  a  prominent  public  man  appointed  for  that* 
His  preliminary  report  condemns  numerous  fijj 
attitude  may  cause  some  American  work  not  tl 
in  England,  especially  that  which  relates  tol 
exploits.  The  romantic  "cowboy"  business  also  ill 
losing  its  place  in  public  esteem. 


EXHIBITORS  HERALD 


45 


BIG  CONVENTION 
IN  PHILADELPHIA 

CLOSES  A  SUCCESS 


COME  THROUGH!"  UNIVERSALE  STATE  RIGHTS 
FILM,  TO  ESCAPE  CENSORING,  PREDICTION 


wfter  Two  Weeks'  Run  at  Broadway  Theater  in  New  York 
Big  Success  for  Play  Seen  in  Open  Market; 
Territory    Already  Sold 


"Come  Through!"  George  Bronson 
Toward'-  Lit;  screen  drama,  which  lias 
list  rlo-n!  it-  two  weeks'  run  at  the 
Jroa'.luav  Theater  in  Xew  York  is 
xpected  to  develop  into  one  of  the 
post  popular  state  rights  features  that 
|he  Universal  has  ever  issued. 

The  day.  that  the  picture  began 
ks  run,  Stanley  V.  Mastbaum  pur- 
:hased  exclusive  rights  for  Eastern 
Pennsylvania  and  New  Jersey  with 
he  declaration  that  he  expected  to 
lo  a  record  business  with  the  Howard 
itory.  The  officials  of  the  Universal 
?ilm  Manufacturing  Company  are 
ilso  considering  propositions  from 
Dther  well  known  operators  in  this 
;ountry  and  abroad.  Special  show- 
ings have  been  arranged  for  these 
>nyers,  following  the  Broadway  en- 
gagement. 

The  reviews  and  press  notices  of 
'Come  Through!"  have  been  so  gen- 
erous in  their  praise  that  widespread 


"Our  pictures  must  be  salable,"  is 
the  order  which  has  gone  forth  at  the 
Essanay  plant  following  an  extensive 
investigation  into  the  requirements  of 
exhibitors  in  every  part  of  the  coun- 
try. This  does  not  apply  so  directly 
from  the  standpoint  of  selling  to  the 
exhibitor  as  to  the  public.  Every 
subject  will  be  selected  and  produced 
with  the  idea  of  ultimately  suiting  the 
audience  before  which  it  is  shown. 
Outgrowth  of  Probe 

This  policy  is  the  outgrowth  of  the 
discovery  that  hundreds  of  subjects 
are  being  produced  without  the  re- 
quirements of  the  distributing  and 
exhibiting  ends  of  the  industry  being 
taken  into  consideration.  According- 
ly, Mr.  Spoor,  president  of  the  Es- 
sanay Company,  installed  an  investi- 
gation department.  The  object  of  this 
department  was  to  discover  not  only 
what  the  sales  organizations  and  the- 
ater managers  desired,  but  to  keep 
a  record  of  critics'  reviews  and  secure 
all  available  information  from  the  pub- 
lic direct. 


interest  has  been  aroused  among  ex- 
hibitors  without  any  special  effort  be- 
ing made  to  attract  them  with  the 
usual  selling  stunts. 

The  critics,  it  is  pointed  out,  seem 
pretty  well  united  in  the  opinion  that 
Howard's  latest  film  is  the  best  that 
has  come  from  his  pen.  Suspense, 
the  one  absolutely  essential  ingredient 
of  the  successful  melodrama,  is  em- 
ployed throughout  the  story  with 
masterful  effect,  and  despite  the  fact 
that  much  of  the  action  transpires 
on  the  threshold  of  the  underworld, 
with  many  types  of  crooks  and  poli- 
tical adventurers  filling  important 
roles,  the  bounds  of  good  taste  have 
not  been  over-stepped,  and  it  has 
not  been  found  necessary  to  eliminate 
a  single  scene  out  of  deference  to  the 
censors.  In  this  connection  members 
of  the  National  Board  of  Review  have 
declared  that  the  feature  will  get  by 
every  local  board  of  censorship  in  the 
country  without  difficulty. 


As  soon  as  this  mass  of  material  had 
been  collected  and  condensed,  a  series 
of  weekly  conferences  was  started 
in  which  members  of  every  depart- 
ment were  asked  to  take  part.  Talks 
were  delivered  by  exhibitors  ana 
members  of  the  distributing  compan- 
ies handling  Essanay  products  with 
the  result  that  every  member  of  the 
large  force  now  employed  at  this  plant 
knows  just  what  is  expected  of  the 
department  in  which  he  works  in 
order  to  produce  motion  pictures 
which  will  have  the  strongest  appeal. 
Show  Greater  Returns 

With  two  or  three  companies  on 
the  floor  all  of  the  time  and  the  West- 
ern studio  working  at  top  speed,  Es- 
sanay is  as  busy  as  at  any  time  in 
its  history  and  President  Spoor  re- 
ports that  the  films  of  the  past  six 
months  have  shown  greater  returns 
from  the  distributing  companies  than 
any  other  subjects  in  the  same  length 
of  time. 


300  Pennsylvania  Exhibitors 
Attend;  Elect  O'Don- 
nell  President 


Philadelphia — (Special  to  the  "Ex- 
hibitors Herald"). — More  than  5,000  ar- 
dent film  fans  packed  the  Parkway 
Auditorium  to  see  the  galaxy  of  film 
stars  on  Wednesday,  June  27,  the  clos- 
ing day  of  the  annual  convention  and 
exposition  of  the  Motion  Picture  Ex- 
hibitors League  of  Pennsylvania.  The 
convention  was  one  of  the  most  suc- 
cessful ever  held  and  more  than  300 
exhibitors  from  different  parts  of  the. 
state  as  well  as  many  prominent  film 
men  attended. 

Judge  John  O'Donnell  was  elected 
president  of  the  M.  P.  E.  L.  of  Penn- 
sylvania and  the  other  officers  chosen 
were:  C.  O.  Baird,  first  vice  presi- 
dent; Charles  H.  Goodwin,  secretary; 
A.  H.  Nace,  second  vice  president;  H. 
C.  Kliehm,  treasurer,  and  G.  W.  Sah- 
ner,  national  vice  president. 

A  discussion  arose  between  Na- 
tional Organizer  Fred  J.  Herrington 
and  President  O'Donnell  over  sending 
delegates  to  the  national  convention 
in  Chicago.  Mr.  Herrington  favored 
sending  nine  delegates,  whose  ex- 
penses should  be  paid  by  the  locals, 
but  Mr.  O'Donnell  suggested  that 
three  delegates  be  appointed,  their  ex- 
penses to  be  met  by  the  Philadelphia 
local,  as  the  state  organization  was 
without  funds.  This  motion  was  car- 
ried and  John  O'Donnell,  C.  H.  Good- 
win and  M.  Feitler  were  elected. 


THEATERS  MAY  AID 
RED  CROSS,  GIVING 

ENTIRE  DAY'S  RECEIPTS 

WASHINGTON,  D.  C— Plans  are 
under  way  to  hold  a  national  Red 
Cross  dav  some  time  in  October  in 
practically  every  theater  in  the  coun- 
try. Special  performances  will  be  run 
and  the  entire  receipts  of  the  various 
theaters  will  be  donated  to  the  Red 
Cross  war  fund.  All  the  actors  in  the 
stage  theaters  will  contribute  their 
salaries  for  the  day  and  motion  pic- 
ture houses  throughout  the  United 
States  will  give  the  day's  receipts,  if 
the  plan  goes  through. 


London,  Ont. — The  Grand  Opera 
House  here  has  just  recently  been 
redecorated  and  refitted  for  motion 
pictures.  A  special  feature  will  be  the 
music  by  one  of  the  finest  motion 
picture  theater  orchestras  in  the  prov- 
ince. The  theater  will  show  Metro. 
Fox.  L-Ko,  Linder  and  Chaplin  films. 


'OUR  PICTURES  MUST  BE  SALABLE,"  SPOOR'S 

ORDER  FOR  FUTURE  ESSANAY  POLICY 


Rule  Is  Made  Following  Investigation  of  Exhibitors  in  Every 
Part  of  United  States ;  Concern  Producing 
at  Capacity 


46 


EXHIBITORS  HERALD 


Toronto,  Ont. — Carl  Saunders,  who 
was  recently  married  to  Miss  Shep- 
herd of  the  Kleine  Company  here,  has 
left  Kleine  to  work  with  R.  S.  Mar- 
vin on  the  Topical  Review. 

Toronto,  Ont. — D.  E.  Bissell,  of  the 
Toronto  office  of  Vitagraph,  has  re- 
signed to  take  up  new  duties  with 
the  Toronto  office  of  Burroughs  Add- 
ing Machine  Company. 

Toronto,  Ont.— A.  J.  Reddy,  for- 
merly of  the  General  Film  Company, 
now  is  with  the  Toronto  office  of  the 
Kleine  Company. 

Toronto,  Ont. — Bill  Bailey,  former- 
ly president  of  Exhibitors  League  and 
now  manager  of  the  Cum  Bac  The- 
ater here,  has  succumbed  to  the  auto- 
mobile germ.  Bill  and  his  wife  now 
are  enjoying  themselves  with  a  new 
car. 

Hamilton,  Ont.  —  Hamilton  will 
likely  have  another  theater  in  the 
near  future.  MacKay  Brothers  are 
figuring  on  a  house  to  be  built  on 
Lock  Street. 

Montreal,  Que. — The  Universal  of- 
fice staff  here,  in  conjunction  with  the 
exhibitors  of  the  territory,  recently 
presented  to  Miss  Brunet,  cashier  in 
the  Montreal  Universal  office,  a  sil- 
ver service  on  the  eve  of  her  depar- 
ture to  be  married. 

Winnipeg,  Man. — The  following 
out-of-town  visitors  attended  a  lunch- 
eon given  here  by  the  Manitoba  Ex- 
change Managers  Association:  Bert 
Lubin,  representative  of  the  General 
Film  Company  in  Western  Canada; 
Barney  Allen,  Paramount  Service,  and 
Mr.  Ouimette  of  the  Specialty  Film 
Import  Company. 

Winnipeg,  Man. — The  following  are 
the  four  serials  which  have  just  been 
published  in  Winnipeg:  "Gray 
Ghost,"  Universal;  "Great  Secret," 
Metro;  "Neglected  Wife,"  Pathe; 
"Secret  Phantom,"  Vitagraph.  Indi- 
cations are  that  each  serial  will  have 
splendid  bookings. 

Montreal,  Que. — Mr.  Franklin,  of 
Halifax,  was  a  recent  visitor  at  the 
Universal  Film  Company's  Montreal 
office.  Mr.  Franklin  booked  the 
"Gray  Ghost"  serial. 

Toronto,  Ont. — A.  A.  Huttlemayer, 
proprietor  of  the  Queen's  Theater, 
Niagara  Falls,  spent  a  few  days  in 
Toronto   on    business   the    week  of 


June  25.  Mr.  Huttlemayer  says  that 
business  in  Niagara  Falls  has  been 
splendid.  This  is  apparently  due  to 
the  fact  that  Canadian  residents  of 
Niagara  Falls  are  finding  it  more  diffi- 
cult to  pass  back  and  forth  in  the 
evenings  to  the  American  side. 

St.  John,  N.  B. — The  Opera  House 
in  Wolfville  is  to  be  run  under  the 
management  of  A.  J.  Mason.  Mr. 
Mason  took  charge  on  June  25.  He 
has  been  connected  with  the  Imperial 
Theater  in  St.  John  since  it  was 
opened  and  previous  to  that  time  was 
connected  with  the  Old  Nickel  The- 
ater which  was  burned.  Both  of  these 
houses  were  owned  by  the  Keith  in- 
terests. Mr.  Mason's  capacity  at  the 
Imperial  was  that  of  chief  operator 
and  electrician,  he  was  also  connected 
with  the  Westinghouse  Electric  Com- 
pany for  a  number  of  years  and  so 
has  a  thorough  knowledge  of  this 
branch  of  work.  Universal  service 
will  be  used  in  his  theater  exclusively. 

Toronto,  Ont. — G.  A.  Margetts  of 
the  St.  John  office  of  the  Universal 
Film  Company  succeeded  in  booking 
the  "Gray  Ghost"  at  the  Strand  The- 
ater in  Halifax  and  has  received  a 
number  of  inquiries  already  from  ex- 
hibitors in  the  province  manifesting 
their  interest  in  this  serial. 

St.  John,  N.  B. — The  Imperial  The- 
ater here  has  changed  policy  and  has 
discontinued  Paramount  and  will  run 
Artcraft  and  other  pictures. 

St.  John,  N.  B.— The  Vogue  The- 
ater in  Woodstock  has  changed  its 
policy  and  will  run  four  days  instead 
of  six. 

St.  John,  N.  B. — Among  the  ex- 
hibitors in  this  city  now  arranging 
their  summer  schedule  of  services  are 
Messrs.  McAffee  and  Corkery  of  the 
Vogue  Theater,  Woodstock;  C.  J.  Gal- 
lagher of  the  Prince  Edward  The- 
ater, Charlottetown,  P.  E.  I.,  and  Mrs. 
E.  H.  Davidson,  Dreamland  Theater, 
Moncton. 

St.  John,  N.  B.— A.  E.  Wall,  the 

censor  of  Nova  Scotia,  is  taking  up 
the  matter  of  bad  films  and  is  going 
to  eliminate,  if  possible,  the  practice 
of  exhibitors  using  machines  which 
continually  damage  films.  He  has 
threatened  to  cancel  the  machine 
license  for  any  machine  which  is  re- 
ported to  be  out  of  order  and  con- 
tinually damaging  film.  He  has  also 
placed  a  restriction  on  the  exchanges 


that  if  they  continue  to  send 
which  are  in   bad   condition   into  tjff'* 
territory    that    In:    w  ill    cam  el    th< " 
license.    He    also    will    cancel  Jl 
license  of  any  operator  who  conti 
lies  to  destroy  film.    In  this  way  Ji 
Wall   hopo    to   protect    the   film  c6 
change^  as  well  as  the  exhibitors  f 
the  matter  of  giving  the  public  |'f 
best    projection    that   is   pos-ible  a' f 
help  to  eliminate  as  far  as  possit 
the  wholesale  damage  which  has  be 
done  to   film   by  bad   machines  a  | 
poor  operators.    It  is  his  intention 
straighten  out  the  matter  as  far 
the  exchanges  are  concerned  in  t 
careless  handling  of  films  and  seei 
that  they  are  properly  revised.    T!>  p 
should  prove  a  distinct  advantage.  '  I 

St.  John,  N.  B. — The  one  cenf»| 
tax   which    has   been   placed   on  t 
theaters  in  Nova  Scotia  seems  to  | 
working  out  quite  satisfactorily  all 
no  complaints  have  been  registei  j 
now  that  it  has  got  into  working]? 
der. 

Toronto,  Ont. — Harry  Pomer  I 
formerly   manager    of    the  Belmil 

Theater   here  and   one   of  the  b 
known  showmen  in  Eastern  OntaiB 
has  assumed  the  management  of  ■< 
Photodrome  Theater  on  Queen  Str 
and   immediately  began  livening 
things  by  means  of  special  adver' 
ing,  lobby  displays  and  other  id( 
The  result  has  been  the  attendance 
the  Photodrome  has  increased  da 
His  latest  display  "The  End  of 
Trail"    in    particular    has  been 
source    of    much    observation,   la : 
crowds  surrounding  the  feature  d:. 
to  watch  the  snow  falling  on  the  le 
ing  player  of  the  picture  in  a  I 
like  pose  in  the  north  country.  '| 
whole  design  is  incased  in  a  glass' 
in    a   very    simple    manner  but 
unique  idea  attracts  and  holds  the  1 
tention  of  every  passerby.    Mr.  P  i 
eroy,  it  is  safe  to  predict,  will  be] 
as  good  success  with  his  new  hcB 
as  with  the  others  in  the  past.  I 


YACHT  BURNS  TO  WATER'S 
EDGE  IN"  WORLD  FILM 
WITH  ETHEL  CLAYT  V 

A  millionaire's  magnificent  st  pq 
yacht  burning  to  the  water  line  at|*j 
is  one  of  the  big  pictorial  effects 
"Souls  Adrift,"  a  mid-August  pub  W 
tion  of  World-Pictures  Brady-m«< 
Ethel  Clayton  is  the  star  of  this  \m 
nearly  all  of  which  occurs  upon  « 
island  in  the  tropics,  on  the  shor  M 
which  the  heroine  is  cast  with  w 
man  who  loves  her  but  whom 
scorns.  The  stalwart  Milton  Is 
portrays  the  man.  In  the  end 
girl  weakens,  but  this  better  impse 
is  a  long  time  arriving,  and  its  p- 
proach  moreover  is  strenuous. 


EXHIBITORS  HERALD 


47 


■fuPSS?  Developing  and  Printing 

  STUDIO  FOR  RENT   

Raw  Stock  for  Sale 
Htl  MOTION  PICTURE  CO.,  1737  N.  Campbell  At.,  Chicago,  111. 

TtA.  BRINNER,  Pres.  Telephones:  Humboldt  686— 2298 


The  Right  Way — Means  Economy 

A  special  process  by  hand  that  cleans 
and  renovates.  Positively  NO  MA- 
CHINERY comes  in  contact  with  the 
film  by  my  method  of  cleansing. 

A.  TEITEL 

112  North  La  Salle  Street,  Chicago 
Telephone  Franklin  3516 


TYPEWRITERS 


l  C.  Smith 
&  Bros. 

limingtons 

Miuilt  like  new  in 
o  own  Factories — 
■bet  to  you  at 
■p  40  to  8o  per 
Bt  below  Manu- 
Hturers'  Prices. 


Monarcha 
Underwoods 

Smith  Premiers 

Royals 

GUARANTEED 
ONE  YEAR 


Shipped  on  Five  Day  Trial — Write  for  Catalogue  "H" 

/(ERICAN  WRITING  MACHINE  CO.,  INC. 


I!9  So.  Dearborn  Street 


Chicago,  Illinois 


IMPORTANT  NOTICE: 


)the  enormous  in- 
a  the  price  of  all 
centering  Into  the 

DEBERRI 


SCREENS 

We  will  not  guarantee  to 
deliver  on  orders  received 
later  tban  Sep*.  1st  at  our 
present  price  of 

'  |'e  PER  SQUARE  FOOT.    The  best  screen  made  at  any  price. 

E  ERRI  SCENIC  CO.  922  W.  Monroe  St.,  Chicago 


Vhen  you  build  or  remodel 
your  theatre  or  studio 

epert  specialized  service  and  advice  are 
t3  best  and  cheapest  in  the  end. 

WILLIAM  T.  BRAUN,  ARCHITECT 

189  W.  Madison  St.,  Chicago 

rs  been  actively  engaged  in  all  branches 
c  the  film  industry  and  therefore  knows 
te  many  details  which  make  for  success. 


Get  acquainted  with  "FULCO" 
The  Department  Store 
MOVING   PICTURE  trade 

MACHINES         EQUIPMENT  -'— -  SUPPLIES 
Our  catalog  covers  the  line  from  A-Z 

E.  E.  FULTON  COMPANY 

158  W.  Lake  Sf.     CHICAGO,  ILL. 


The  Wonderful  CREMONA 


Selected  as  the  official  instrument  for 
the  Convention  Theatre  in  the  Annex. 

THE  MARQUETTE  PIANO  CO. 

CHICAGO 


A GRIPPING   seven-reel    drama    of  di- 
vorce directed  by  George  Siegmann. 

FOR  STATE  RIGHTS 

Address 

RENOWNED  PICTURES  CORPORATION 

Akiba  Weinberg,  Pres. 
1600  Broadway,  New  York  City 


At  Your  Service 

ADVERTISING  and 
PUBLICITY  MAN 


who  can  produce  such  seductive  advertising  copy  as 
to  induce  real  money  from  prospects  without  caus- 
ing them  any  pain,  and  who  can  write  an  irresistible 
NEWS  story  from  the  discards  in  an  editor's  waste 
basket. 

This  prod  has  had  long  experience  reporting,  edit- 
ing and  magazine  work,  as  well  as  advertising  agency 
and  selling  experience. 

To  this  may  be  added  dramatic  and  motion  picture 
publicity  and  advertising  with  many  successes. 

Under  his  tutelage  the  agate  line  has  been  so 
highly  trained  as  to  form  into  attention  compelling 
array  at  command. 

I  understand  thoroughly  all  the  details  of  an  ad- 
vertising, publicity  and  sales  office. 

Do  vou  want  to  have  a  talk  with  me?  Xo  obliga- 
tion UNLESS  I  CAN  SELL  YOU. 

Address  P  and  A,  Room  921,  Long  Acre  Building, 
New  York. 


48 


EXHIBITORS  HERALD 


YOU  WILL  LIKE  THE 
NEW  BRISCOE 


! 

i    mUHIHIHlllllllll  1111  IIIIHIfTTTTTTIIIIIIIHIIIIIIIIIIII  IIIIIIIIU 


Progress 
Character 

Message 


THE  new  Briscoe  at  $685  we  believe  is  the  best  looking,  the  sweetest 
running  automobile  ever  built  at  the  price.  Success  has  made  it. 
Increased  production  has  lowered  costs,  provided  more  refinements. 

TOURING  car  has  surprising  roominess — try  it!  Four-passenger  road- 
ster is  the  only  car  built  with  a  full  back  to  the  front  seat— a  nov- 
elty— see  it!  Briscoe-built  in  Briscoe  factories  insures  quality  in 
every  detail. 

MAKE  it  a  point  to  see  the  beautiful,  handsomely  firwfhed  and  completely 
equipped  1Q17  Briscoe  models  at  your  nearest  dealer's  show  room. 


Five  Passenger  Touring  Car 
Four  Pussenfeer  Roadster 


$685 
$685 


Coachaire  $810 
Delivery  Car  (Canopy  Top  Body)  $700 


BRISCOE  MOTOR  CORPORATION 

Department  2.^  JACKSON,  MICHIGAN 


J.  Warren  Kerrigan 

As  Joint  Stuart  Webster,  the  Mining  Engineer,  who 
Fights  a  Great  Fight  and  Wins  a  Great 
Victon,  in 

"A  Man's  Man" 

Peter  B.  Kyne's  Thrilling  Story  of  Revolution ,  War 
■I  and  Love. 

•'.  Director— OSCAR  APFEL 


ANNOUNCEMENT 

An  Economic  Booking  Arrangement 
Has   Been   Completed  Between 

Paralta  Plays,  Inc., 

and 

Triangle  Distributing  Corporation 

Under  Which  no  Less  Than  Right 
Paralta  Plays  Starring 

Bessie  Barriscale 

and  No  Less  Than  Eight  Paralta 
Plays  Starring 

J.  Warren  Kerrigan 

Will  Be  Sold  Under  the  Paralta  Plan  by 

TRIANGLE  DISTRIBUTING  CORPORATION 

Under  This  Booking  Arrangement,  Triangle — the  Distributor — and  Paralta — 
the  Producer — Remain  Two  Separate  Organizations,  Independent  of 
Each  Other,  Yet  Working  Together  Toward  a  Single 
Purpose — Doing   Away   With  Waste. 

Thereby  They  Will  Attain  Successful  Results  for  the  Exhibitor 

First  Completed  Paralta  Plays 

Bessie  Barriscale  s 


As    Jinnie7'  Singleton  in  Grace  Miller  White's  lion-  3j 
derful  Emotional  Love  2 
Story  J 

"Rose  o'  Paradise"  \ 

Greater  than  Mrs.  White's  Big  Screen  Success  TESS 
OF  THE  STORM  COUNTRY" 
Director— JAMES  YOUNG 


\  ASK  ANY  TRIANGLE  EXCHANGE 


EXHIBITORS  HERALD 


1 


To  State  Right  Buyers 


tad 


Exhibitors: 


pre/enfr 


w 

■         and  her  fort 

REDEMPTI 


A  Photo-Drama  of  pre  Depicted  witfj QelenHe/sTrufff 

Directed  by  Juliur  Sfeger  &.  Jaref>h  A.Golden 

Direct  from  GEO.M.COHAN7  THEOTBE         rale  > 


Broke  All  Records  at  the 

BROAD  ST.  THEATRE,  Newark 

at  25c,  5()c,  75c  and  $1.00 


DAVID  BERNSTEIN 

Putnam  Building 
1493  Broadway,    New  York  City 


llllllinilllllllinilllllllllllli  !!lil!!!IIIIII1!llll>!llllll!lllll|]||||llllllllllllllllil!lll!llllllllllllli 


successes; 


Frohman  ftan 

THE  most  celebrated  stars  in  all  the  world— Char 
Frohman  Stars— will  soon  be  coming  to  you  in  motion  pictur 

Charles  Frohman  made  famous  such  stars  as  Maude  Adams,  Ann  IV 
dock.  William  Gillette,  Olive  Tell,  Billie  Burke  and  Julia  Sanderson. 

reputation  is  world  wide.   Now,  by  special  arrangement,  the  Empire  All  Star  Corporation 
present  the  Charles  Frohman  successes  in  motion  pictures. 

Several  companies  of  Frohman  Players  have  been  engaged  for  sev 

months  in  the  production  of  Empire  Pictures.  We  are  now  ready  to  announce  the  forthcoi 
presentation  of  these  renowned  Frohman  Stars: 

Ann  Murdock 
Julia  fanderxon 
Olive  Tell 

These  famous  stars  will  be  presented,  beginning  next  h 
tember,  in  series  of  Charles  Frohman  Successes  in  motion  pictjjH 


Other  Frohman  stars  and  plays  will  be  ainiouncec  te 

All  of  the  unlimited  resources  of  the 
known  Frohman  organization,  including  plays,  p'» 
properties,  costumes,  etc..  are  being  employed 
making  of  Empire  Pictures.    The  direction  of  J 
productions  is  in  the  hands  of  such  notable  art 
Albert  Capellani  and  Deil  Henderson. 


Produced  by 

Empire  All  Star  Corpora  ion 


Motion  Picture* 


rohman  Playr 


[HE  pick  of  the  Frohman  plays — the  same  plays  that 
have  been  successful  on  Broadway  stages — the  same  plays  that 

'  have  run  for  forty  weeks  to  houses  of  $12,000.00,  $15,000  00  and 
H)00.00  A  WEEK — these  same  Frohman  Successes  will  be  presented  in 
Hn  pictures  beginning  next  September.  These  Empire  Pictures  will  offer 
hiitors  an  opportunity  for  bigger  box-office  receipts.  They  will  present 
•W  high  standard  in  picture  quality.  Among  the  first  Charles  Frohman 
e  sses  to  be  presented  in  Empire  Pictures  are: 

Ann  Murdock  in 

'OUTCAST- "THE  I M  POSTER."-"  THE  BEAUTIFUL  ADVENTURE" 

Julia  fanderron  in 

"THE  RUNAWAYS*" 

Olive  Tell  in 

'HER.  SISTERJ" 

\  same  standard  that  made  these  Frohman  successes  so 
>  ilar  as  speaking  stage  attractions  will  be  found  in  Empire  Pic- 

Each  play  is  being  carefully  produced.  Plenty  of 
iis  being  taken  for  production.    Thousands  of  dol- 

i  :e  being  expended.  Exhibitors  will  see  the  results 
Mi  pictures  themselves.  Empire  Pictures  will  be 
routed  through  the  exchanges  of  the  Mutual  Film 

oration.  Don't  wait  and  be  disappointed.  Get  your 

i/ation  in  for  these  new,  super-de  luxe  pictures 
-j/!  Write  or  wire  your  application  at  once  for  these 

t  nan  successes. 

Distributed  by 

tual  Film  Corporation 

JOHN  R.  FREULER,  President 
Exchanges  Everywhere 


BIG 

STARS 

-  ONLY 


JULIA  SAI^^SQZT" 


4 


EXHIBITORS  HERALD 


rtr.J&xhiJD 

meefXCial 

(Yes — tKis  is  Me)  ] 


YOU  are  seeking  for  the  BIGGEST  and 
BEST  Box  Office  Serial  on  the  market. 
You  demand  popularity  —  pulling 
power,  prestige  advertising  value  — 
publicity  possibilities.  You  want  the  most 
powerful  money  getter  for  16  weeks — and  IT'S 
HERE  in  front  of  you  in  "THE  GRAY 
GHOST,"  based  on  Arthur  Somers  Roche's 
thrilling  story  "LOOT."  It's— 

The  First  and  Only 
Sat  Evening  Post 
Serial  Ever  Filmed 

— read  by — noted — known  to  or  heard  of  by 
more  than  10,000,000  people  throughout  the 
United  States.  The  serial  story  that  held  10,- 
000,000  peopJe  in  a  vise  like  grip  for  weeks,  now 
presented  in  this  marvelous  Universal  Serial. 


This  estimate  of  the  number  of  pi 
who  know  of  "THE  GRAY  GHOSj 
not  our  estimate,  but  is  based  oij 
figures  of  the  Saturday  Evening 

10,000,000  Peopl 

— including  every  type  of  citizen  ij 
land.  That  type  that  demands  thf  j 
entertainment,  in  stories,  and  other  < 
things  of  life. 

TREMEN 


DOU 


Ready  Mad( 
Audiences  1 

— in  every  state  throughout  the  ntj 
Union  await  each  succeeding  episdei 
this  big  Universal  Serial,  created  yi 
expenditure  of  space  in  the  S.  E  Pq 


EXHIBITORS  HERALD 


5 


1* 


1 


ilm  company  in  the  world 
jgin  to  afford,  and  YOU 
DIRECT  benefit.  The 
Hal  with  four  big  brilliant 

scilla  Dean- 
jj     Eddie  Polo 
nory  Johnson- 
Harry  Carter 

t  huge  cast  of  Universal  Players,  produced  with  the 
ftpus  resources  of  the  Universal  West  Coast  Studios. 

Stuart  Paton 

iur  of  such  masterpieces  as  "20.000  Leagues 
Ir'he  Sea"  and  many  others  that  have  brought 
to  thousands  of  Exhibitors  all  over  the  world. 

the  Big  Free  Ad  Campaign  Book  From 
Any  Universal  Exchange 

Kiook.  Note  the  ads — the  helps,  the  stunts,  the  publicity 
J  .'Hies  galore.  Get  a  copy  of  this  great  book  today,  then 
'u  any  of  the  73  Universal  Exchanges. 

'rsal  Film  Manufacturing  Co. 

\«\en  Film  Manufacturing  Concern  in  the  Unive 
Carl  Laemrale,  President 

O  BROADWAY,  NEW  YORK 

it 

»'W  r-, 


mmm 


Mm* 

rcllslSflfxix' 

Jmmgfo. 


■Itllmmmsan 
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mm 

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B33l$333S33333X 


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6 


EXHIBITORS  HERALD 


il 


1JV: 


'iiiiiiiii 


ill/ 


iry  Board: 


SAMUEL  GOLDFISH 

Cbalrman 
EDGAR  SKLWYN 
IRVIN  S.  COBB 
AKTHl'l;  HOPKIN- 
MARGARET  MAYO 
ROI  COOPER  MEGKt'E 
ARCHIBALD  SELWYN 
CROSRY  GAIUE 
PORTER  EMERSON 

BROWNE 


Marshall  Field's  Maxim 
Applied  to  Pictures 

GOLDWYN,  in  the  motion  picture  industry,  is  willing  to  abide  by  the 
maxim  of  the  greatest  merchant  the  world  has  ever  known,  that  "the 
customer  is  always  right." 

Throughout  the  United  States  and  Canada  Goldwyn's  representatives  are 
under  instruction  to  keep  faith  with  exhibitors;  to  live  up  to  every  promise; 
to  sell  Goldwyn  Pictures  squarely  and  honorably  and  to  avoid  attacking  a 
competitor's  pictures  as  a  means  of  selling  our  own  productions. 

We  know  it  is  possible  to  build  a  great  and  enduring  business  in  the  motion 
picture  industry,  by  introducing  the  high  principles  and  practices  ,of  other 
industries — and  we  are  proceeding  on  the  assumption  that  great  productions 
linked  with  exhibitor  friendships  are  the  most  desirable  assets  a  producer  can 

possess. 

Proof  of  the  soundness  of  there  policies  is  found  in  the  fact  that  Goldwyn 
Pictures  are  being  booked  under  contract — without  argument  or  debate — by 
the  most  cautious  and  alert  exhibitors  in  every  part  of  the  nation. 


(3olclwyT@S>.cturcs 

Corporation 


16  E.  42d  ST.,  NEW  YORK  CITY 


Telephone:  Vanderbilt  11 


III  | 


'9 


ill 


FOR  STATE  RIGHTS 


"CORRUPTION" 


Six  Smashing  Reels 

By  Jack  Gorman 

Author  and  Director 


Cast  Includes: 

HELEN  MARTEN 
FLORENCE  HACKETT 
LUCILE  DORRINGTON 
HENRY  SEDLEY 
JOHN  J/ DUNN 
ARTHUR  PICKENS 
ROBT.  NOLAN 
AND  OTHERS 


A  Photodrama  that 

■ 

is  Different 

One  of  the  most  vital  abuses 
of  the  present  moment  ex- 
posed in  a  forceful,  interesting, 
human  and  vivid  portrayal 
that  will  hold  audiences  spell- 
bound. 


Popular  Plays  &  Players  Corp. 


218  West  42nd  Street 
NEW  YORK 


PRODUCED     BY    THE    SUPER     ART    FILM  CORP. 


EXHIBITORS  HERALD 


7 


A  FOREWORD 


My*  next  production,  which  will  he  com- 
pleted  early   in  August,  bears  the  title  of 

"THE  FALL  OF  THE  ROMANOFFS  " 

It  is  a  story  dealing  -with  the  incidents  which 
led  up  to  the  abdication  of  Nicholas,  Czar 
of  Russia.  Primarily,  however,  it  shows  the 
power  of  one  individual  over  the  destiny*  of  a 
nation,  proving  once  mere  that  genius  directed 
toward  eCii  will,  in  the  end,  bring  forth 
but  evil. 

Rasputin,  the  peasant  power  behind  the 
throne,  was  directly  reponsible  by  his  misdeeds 
for  his  own  death  and  the  fall  of  the 
Romanoff  Dynasty. 

Iliodor,  a  Priest  of  the  Greek  Catholic 
Church,  has  recited  to  the  world  his  version 
of  the  intrigues  of  the  Russian  court  in  which 
Rasputin  played  the  principal  role. 

This  strange  y"oung  Priest  set  himself  up 
against  Rasputin  in  an  effort  to  overthrow 
him  and  gain  for  himself  the  high  place  at 
court  which  the  peasant  held.  Rasputin' 
however,  w'as  far  the  greater  genius  of  the 
two,  and  Iliodor  found  himself  entangled  in  a 
web  of  circumstances  which  ended  in  his 
being  unfrocked  by"  the  Greek  Catholic 
Church  and  exiled  to  America.  Iliodor  will 
play  himself  in  this  actual  reproduction  of 
recent  Russian  history. 

It  is  hard  to  believe  that  such  a  disgracefu! 
condition  of  affairs  as  we  are  picturing  could 
exist  in  any  government  of  today" :  but  that 
the  main  facts  in  "THE  FALL  OF  THE 
ROMANOFFS"  are  true  can  be  verified  by 
reading  the  recent  books  of  the  historians, 
who  have  set  down  the  incidents  leading  up 
to  the  Russian  Resolution  and  the  formation 
of  the  present  Republic 

Austin  Strong  and  George  Edwardes  Hall 
have  dramatized  this  remarkable  story  into  e 
photoplay  and,  following  the  example  of 
Alexander  Dumas  and  Sir  Walter  Scott, 
blended  fact  with  fiction.  As  a  result  1 
am  nov?  producing  the  most  extraordinary1 
photodrama  of  my  career. 


Mr  Br*ctort  is  «r»cnal;;i  directng  ttiu  prtxjuction  hy  spvoai 
•rrmnjemeM  -*itk  Mr  LnTii  J.  Sebrtick  md  Am  Herbert  &er_*n 
Ftkn  Ccroorttton 


sRASPUTlhJ 

Th#  Reii&ious  Charla- 
tan wKc  was  res pensbU 
for  tK*  oo-wrcfaH  of  tke 
Ror\anoff  Dynasty. 


Aairess  all  coaimani- 
catons  to 

IUODOR 
PICTURE 
CORP. 

729  SVwrtth  AC* 


4.                                            WELCOME  TO  THE  HOME  OF  A 

I  .                      MO-TOY'S  £ 

\                       DOX'T  FAIL  TO  SEE  OXE  BEFORE  GOIXG  HOME 

A                                     LEA-BELCO.  ^ 

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EXHIBITORS  HERALD 


STATE  RIGHTS  BUYERS!! 

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A  Sociological  Cinema  Super-Production  Written  by  Willard  Mack. 
Directed  by  S.  Rankin  Drew.    Read  the  reviews  in  all  the  trade  papers. 
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When  you  get  inside  the  door  of  the  Coliseum,  walk  straight  East, 
down  the  main  aisle  to  the  other  side  of  the  building, 

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and  come  right  over  to  my  booth.    I'll  show  you  everything  you  want  to  see  in  the 
way  of  advertising  helps  for  that  theatre  of  yours.    Ask  me  about 

Cico  Toodles  Cards  Classic  Programs  Star  Portrait  Cards 

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Drop  in  over  at  headquarters,  too,  while  you're  in  town.    It  is  only  a  short  walk  from  the  Coliseum,  and  I'd 

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EXHIBITORS  HERALD 


9 


HAIL  HO,  XHIBITORS.- 

HERE'S  SCREENEWS  FOR  YOU! 

We  have  talked  ScreeNews  to  you — Written  ScreeNews  to  you  


-AND  SO- 


Novv  that  you're  in  Chicago  we  want  to  show  you  the  latest  ScreeNews — 
IF  YOU  DON'T  SEE  FOR  YOURSELF  THE  ONE  BIG  LOSER  IS  YOU 


At  cny  of  the  following  Chicago  houses 


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We're  proud  of  this  Diversified  Reel  of  Universal  Pictures — Proud  of  the  fact  that  it  is  to  your 
liking— Proud  of  the  fact  that  when  you  see  it  you  know  that 


YOU'VE  GOT  TO  RUN  IT!" 

Don't  Phone  —  Don't  Write  —  Don't  Wire  —  PAY  US  A  VISIT 
While  you're  on  the  ground  get  on  the  ScreeNews  ground  floor. 


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E  XMi  IBITORS  HERALD 


Are  You  Doing  Your  Bit? 

LITTLE  MARY  McALISTER  J| 

who  is  a  government  recruiting  sergeant, 
is  doing  her  bit  for  the  U.  S. 

AND  FOR  YOU 

in  giving  the  public  a  remarkable  series  of 
12  independent  photoplays  on 

"DO  CHILDREN  COUNT  ?f 

Six  years  old,  she  is  an  accomplished  screen 
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policy  make  a  FOURSQUARE  picture. 

M.  H.  Hoffman,  Inc.,  selects  its  photoplays  with  scrupulous  care. 
"Fairly  good"  won't  do.  Every  FOURSQUARE  picture  must  meet 
the  Hoffman  FOURSQUARE  standard. 

Seven  FOURSQUARE  pictures  are  now  ready  for  release.  To  get 
one  of  these  pictures  means  satisfied  patrons,  and — satisfactory  profits. 
To  get  all  seven  of  these  pictures  means  satisfaction  sevenfold. 

FOURSQUARE  PICTURES  NOW  SELLING 
AND  BOOKING  ARE 

THE  BAR  SINISTER  MADAME  SHERRY 

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SHOULD  SHE  OBEY?  HER  FIGHTING  CHANCE 

A  TRIP  THROUGH  CHINA       THE  SILENT  WITNESS 

M.  H.  HOFFMAN,  Inc.,  0^CEE  729  Seventh  Ave.,  New  York 


1 


MAR  TIX  J.  Q  UIGLE  Y,  Editor 
Published  Wtekb  by  EDITORIAL  and  EXECUTIVE  OFFICES  XL  II'  YORK  OFFICE 

EXHIBITORS  HERALD   CO.  203  South  Dearborn  S'reet.  Chicago  WO  Broad-way.      Tel..  Bryant  5111 

^cation  Office:    1114  North  Boul..  Oak  Park  Tel..  ffarrison  7S55  James  Beecroft,  Manager 

237  "  ,  = 


tered  as  second  class  matter  at  the  Post  Office  All  editorial  eoty  and  corrcstondence,  and  advertising  eoty  should  be  ad- 
Oak  Park,  III.,  under  the  Act  of  March  3,  1879  dressed  to  the  Chicago  office.  Insertion  in  following  issue  cannot  be  guaran- 
teed on  advertising  cotv  not  received  trior  to  6  t.  m.  on  Tuesday  of  each 


SCRIP  TIOX   PRICE   $1.50  YEARLY 


Dlume  V  JULY  21,  1917  Number  4 

m  , .. 

WHAT  IS  YOUR  VERDICT? 

THE  expected  announcement  of  Mr.  Lee  A.  Ochs'  desire  for  re-election  as  national  president  of 
the  exhibitors'  league  has  arrived. 

Those  who  had  hoped  that  Mr.  Ochs  would  withdraw  and  no  longer  imperil  the  league  with 
fj  [complete  disruption  must  abandon  the  hope;  for  Mr.  Ochs  again  gives  evidence  that  personal 
ggrandizement  is  his  ruling  passion. 

In  the  face  of  the  turmoil  and  dissension  which  the  national  president  has  created  during  the 
time  of  his  administration  it  was  not  unreasonable  to  expect  that  for  the  sake  of  the  future  of  the 
exhibitors'  organization  he  would  withdraw  and  make  room  for  someone  without  the  faculty  of 
keeping  the  ranks  of  the  exhibitors  in  a  condition  of  perpetual  chaos. 

But  those  who  held  this  opinion  did  not  reckon  with  that  little  mountain  of  ruthless  ambition 
called  Lee  A.  Ochs. 

Mr,  Ochs  does  not  intend  to  withdraw  for  the  good  of  the  league  or  for  any  cause  whatsoever; 
he  has  a  plan  of  personal  domination  of  the  various  ramifications  of  this  business  which  he  is  deter- 
mined to  put  over  at  any  cost. 

The  fact  that  the  exhibitors'  league  today  is  more  broken  and  fragmentary  than  ever  before  in  its 
history  does  not  deter  him.  That  his  administration  practically  from  its  start  has  created  distrust, 
suspicion  and  secession  is  interpreted  by  him  as  an  indication  of  his  power  and  influence  in  the 
trade. 

Mr.  Ochs  has  given  eloquent  proof  during  the  twelve  months  of  his  administration  that  under 
his  rule  the  organization  is  crumbling  to  pieces  and  is,  in  certain  localities,  on  the  verge  of  disin- 
tegration. In  Chicago  the  old  league  is  opposed  by  a  new  organization  which  contains  the  names 
of  the  majority  of  the  leading  exhibitors  of  the  community — Lubliner,  Ascher,  Trinz,  Schoenstadt 
and  others. 

In  New  York  rival  factions  of  the  league  have  devoted  so  much  attention  to  combating  each 
other  that  they  have  had  no  time  for  the  constructive  work  for  which  the  league  exists. 

Everywhere  throughout  the  country  exhibitors  during  the  past  twelve  months  have  been 
at  the  mercy  of  political  schemers  and  the  industry  has  been  shackled  and  manacled  by  censorship, 
unwarranted  taxation  and  unjust  regulation.    And  meanwhile  Mr.  Ochs — the  responsible  head  for 
1  directing  the  activities  of  the  exhibitors'  organization,  ignoring  his  responsibilities,  has  gone  about 


12 


EXHIBITORS  HERALD 


Summary  of  Current  Issue 


News  of  the  WeeR 

Opposition  Masses  Against  Ochs'  Candidacy  ...... 

Exhibitors  Must  Oust  Ochs  in  Order  that  League  May 

Survive,  Says  Trigger   _  -  

Eyes  of  Film  World  Focused  on  Chicago  Exposition  

Injunctions  Out  Against  Unions  in  Chicago  Row  _  

William  A.  Brady  to  Preside  at  Association  Meeting  in 

Chicago,  Scheduled  July  18   — 

"Queen  of  Spades,"  with  Noted  Star,  Will  Be  First 

Russ  Art  Film  Issued   -  :  --  

First  Four  Goldwyn  Films  Announced  for  Publication, 

with  Dates,  Throughout  United  States  

Freuler  Re-Elected  President  of  Mutual ;  Report  Denied 

of  Move  Back  to  New  York  :  

Universale  "Gray   Ghost"   Serial,  Adapted  from  Post 

Story,  Starts  with  Rush   _  : — 

Aaron  Jones  to  Join  William  A.  Brady's  Co-Operation 

Attempt*Made  to  Assassinate  Iliodor,  trie  Russ  Monk, 
Star  in  Brenon's  New  Film  

King-Bee  Comedies  Proving  Popular,  Says  L.  L.  Hiller 

Program  Gaining — Not  Dying,  Says.  Brady  

New  $200,000  Film  Theater  Opened  in  Decatur,  Illinois.. 

Marion  Davies,  Stage  Player,  Now  Working  in  Ardsley 
Corporation  Film   — 

"Redemption"  Film,  with  Evelyn  Nesbit  and  Russell 
Thaw,  Draws  Capacity  Houses   -   

Enid  Markey  Leads  All-Star  Cast  in  New  Corona  Film, 
"Curse  of  Eve"  ~  ■•— 

Wilbur  Bates,  Noted  Newspaper  Man,  Made  Paralta 
Publicity  Chief   -  -  — 

"Who's  Your  Neighbor?"  Film  Approved  by  New  York- 
Organizations  as  Great  Lesson  

Triangle  to  Distribute  Paralta  Films  on  Latter  Con- 
cern's Established  Plan   -  -  

Fred  C.  Aiken  Made  General  Manager  of  Allen  Film 
Corporation  in  Chicago   

Producer  Should  Consult  Author,  Says  Maibelle  Heikes 
Justice   -  -  -  - 

M.  H.  Hoffman  Secures  "Silent  Witness  Film  for 
Foursquare   -  -  - 


Page 
13 

14 
15 
15 

16 

16 

16 

17 

17. 

17 

18 
18 
19 
19 

19 

20 

20 

20 

21 

22 

22 

31 

32 


Reviews 


"The  Trail  oi  the  Shadow,"  Metro  D.,  Five  Parts,  with 

Emmy  Wehlen   -  --  23 

"Patsy,"  William  Fox  C,  Five  Parts,  with  June  Caprice  23 
"Come  Through !"  Universal  D.,  Seven  Parts,  with  Her- 
bert Rawlinson    23 

"The  Little  American,"  Artcraft  Pictures  Corporation 

D.,  Six  Parts,  with  Mary  Pickford  -_-  23 

"Where  Is  My  Mother?"  Essanay-K-E-S-E  D.,  S.  T.  25 

Min.,  with  Mary  McAlister   —    24 

"When   True   Love   Dawns,"   Brady-International  D., 

Five  Parts,  with  Susan  Grandaise   25 

"Betty    Be    Good,"    Hbrkheimer-Mutual    C.-D.,  Five 

Parts,  with  Jackie  Saunders   25 

"A  Corner  in  Smiths,"  Essanay  C.-D.,  S.  T.  29  Min., 

with  Rodney  La  Rock    25 

"At    First    Sight,"    Famous    Players- Paramount  C.-D., 

Five  Parts,  with  Mae  Murray    26 

"Time  Locks  and  Diamonds,"  Triangle  D.,  Five  Parts, 

with  William  Desmond  *-   26 

"The  Two  Little  Imps,"  William  Fox  C.-D.,  Five  Parts, 

with  Jane  and  Katherine  Lee   26 

"The  Reed  Case,"  Butterfly  D.,  Five  Parts,  with  Allen 

Holubar   =   27 

"The  Range  Boss,"  Essanay-K-E-S-E  C.-D.,  Five  Parts, 

with  Jack  Gardner   -  -   27 

"Corruption,"   Super-Arts  D.,   Six   Parts,  with  Helen 

Marten    27 

Selig -World  Library   _   27 

"Mary  Moreland,"  Powell-Mutual  D.,  Five  Parts,  with 

Marjorie  Rambeau   ;   28 

"The  Little  Boy  Scout,"  Famous  Players-Paramount, 

Five  Parts,  with  Ann  Pennington   _..  28 

"A  Runaway  Colt,"  Selig- K-E-S-E  C,  Two  Parts   28 


Departments 


The  Film  Stock  Market.. ..,   33 

Official  Cut-Outs  Made  by  Chicago  Censors   33 

This  Week  at  Downtown  Chicago  Theaters    33 

Synopses  of  Current  Releases    35 

Chicago  Trade  Events   ~   37 

Canadian  Film  News    38 

Calendar  of   Feature   Releases....  39,  40;  41,  42 

News  of  Exhibitors  and  Exchanges   43 

Changes  of  the  Week   46 

New  Theaters   -   46 

New  Corporations    46 


(Continued  from  preceding  page) 

strengthening  his  political  machine,  issuing  1 
Nero-like  dictates  to  all  who  crossed  his  path  j 
and  ever  seeking  to  make  secure  his  ambition  I 
of  dictator  to  the  film  trade. 

"I  have  earned,"  says  Mr.  Ochs,  "the  ven-  I 
omous  hatred  of  rival  publications,  not  because  3 
I  started  a  new  enterprise,-  but  because  I  made  \ 
it  succeed  where  others  failed." 

No,  Mr.  Ochs,  that  is  not  true:  The  hatred 
of  which  you  boast — such  of  it  as  actually  exists 
— is  due  to  the  world-old  hatred  of  one  who 
accepts  a  responsibility  and  then,  in  the  face 
of  temptation,  completely  abandons  it  and  goes 
over  to  the  enemy. 

Immediately  when  you  obtained  the  coveted 
position  of  league  president  you  started  your 
publication,  and  your  position  as  president  en- 
abled you  to  represent  this  publication  as  "the 
exhibitors'  paper,"  even  printing  upon  its  front 
cover  the  emblem  of  the  national  league. 

But,  Mr.  Ochs,  there  are  not  many  in  the 
trade  who  do  not  know  that  you  have  used  the 
league  merely  as  a  catspaw  in  connection  with 
your  publishing  venture ;  who  do  not  know  that 
the  exhibitors'  league  has  no  voice  in  the  opera- 
tion or  management  of  your  paper;  who  do  not 
know  that  only  a  small  part  of  the  possible 
profits  was  ever  even  agreed  to  be  devoted  to 
the  treasury  of  the  league. 

Lee  A.  Ochs  as  president  of  the  exhibitors' 
league  has  ravished  the  trust  placed  in  him. 

He  has  given  exhibitor  organization  a  set- 
back  of  a  dozen  years. 

He  has  proven  himself  a  calamity  to  the  ! 
league. 

And,  gentlemen  of  the  1917  convention,  I 
there  are  a  number  of  capable  exhibitors,  men 
without  entangling  alliances,  whose  records 
merit  consideration  and  confidence,  who  are 
willing  to  accept  the  responsibility  of  the 
league's  presidency. 

What  is  your  verdict? 

Martin  J.  Quigley. 


)PPOSITION  MASSES  AGAINST  OCHS'  CANDIDACY 

Big  Fight  to  Be  Made  to  Defeat  Re-Election;  Many 
Strong  Candidates  in  Field  Pledging  Elimination 
of  Petty  Politics  and  Adoption  of  "Foursquare" 
Platform. 


Petty  politic?,  clique  intrigue,  graft, 
ssension  and  a  nation-wide  feeling 
uncertainty  among  exhibitors, 
lich  has  prevailed  during  the  re- 
pe  of  Lee  A.  Ochs  as  president  of 
thibitors  League  of  America,  will 
I  completely  wiped  off  the  pages 
I  the  organization's  history  of  the 
st  year  by  the  defeat  of  the  present 
tumbent,  is  the  promise  of  certain 
ndidates  for  the  chair,  one  of  whom 
meets  to  be  elected  at  the  big  con- 
ntion  in  Chicago  from  July  14  to 

This  convention,  following  the  dis- 
nsion  and  trouble  in  the  organiza- 
>n  during  the  past  year,  will  go 
wn  in  the  annals  of  league  history 
the  bitterest  ever  held. 

Candidates  Have  Axes  to  Grind 

The  candidates  for  presidency,  out- 
de  of  Ochs.  will  be  backed  by  large 
^legations  from  the  various  states 
here  the  organization  is  strongest, 
ach  candidate  has  an  axe  to  grind, 
id  there  will  be  many  factions, 
hich,  it  is  pointed  out,  makes  the 
rediction  of  the  result  more  uncer- 
lin  than  at  any  previous  election. 
I  The  candidates  for  president,  who 
row  loom  up  as  big  factors  in  the 
pee,  are: 

Fred  J.  Herrington,  national  or- 
anizer. 

I  Frank  J.   Rembusch,  president  of 
ndiana  Exhibitors  League. 
H.  B.  Varner,  secretary  of  North 
arolina  League. 

D.  G.  Rogers,  of  Minneapolis. 
1  Lee  A.  Ochs,  New  York. 

I  Samuel  H.  Trigger,  president  of 
lanhattan  Local,  No.  1,  New  York, 
i  his  communication  to  "Exhibitors 
lerald,"  denounces  Ochs,  and  de- 
lares  that  if  exhibitors  do  not  band 
Igainst  the  president  now  holding 
jffice,  that  the  league  will  plunge 
.trther  into  the  mire  of  petty  poli- 
Kcs't  graft  and  intrigue. 

Save  the  League,  Is  Cry 

This  cry  this  week  to  "save  the 
■ague'1  was  far-reaching,  and  was 
ctlectcd  in  scores  of  letters  and  com- 
lunications  between  the  various 
ranches  which  will  come  for  a  fight 
o  defeat  the  selfish  aims  of  certain 
len  and  cliques  who  are  making  cap- 
tal  of  the  organization. 

The  situation  in  the  Northwest  is 
ict  bright  for  any  of  the  candidates 
xcept  Ochs,  according  to  advices 
mm  Minneapolis.  It  is  stated  there 
hat  D.  G.  Rogers,  while  a  candidate 
or  office,  is  aligned  with  Ochs  and 
Thomas  Furniss. 

It  is  said  in  Minneapolis  exhibitor 


and  exchange  circles  that  Mr.  Fur- 
niss "has  the  exhibitors  of  the  North- 
west in  his  vest  pocket."  Also,  it  is 
stated  that  he  is  close  to  Ochs,  and 
Rogers  is  to  be  foisted  upon  conven- 
tion delegates  providing  Ochs  faces 
defeat. 

Illinois  Widely  Split 

The  wide  split  in  Illinois,  which  was 
brought  about  through  political  dom- 
ination, charges  of  graft,  ousting  of 
members  from  the  Chicago  local,  and 
absolute  rule  over  meetings  by  Ochs, 
has  weakened  his  chance  in  one  of 
the  most  powerful  exhibition  centers 
in  America. 

From  the  political  maelstrom  in 
Chicago  during  the  past  year  has 
grown  a  new  organization  known  as 
The  Illinois  Theater  Owners'  Associa- 
tion. This  new  organization  has  tak- 
en in  a  score  of  Chicago's  most  repre- 
sentative exhibitors,  who  left  the  Chi- 
cago branch  because  its  members  are 
not  bona  fide  exhibitors. 

The  association,  through  Maurice 
Choynski,  has  announced  to  the  trade 
that  it  is  not  opposed  to  the  league, 
but  is  opposed  to  its  membership, 
which  is  well  augmented  by  theater 
managers,  and  men  who  play  politics 
and  work  hand  in  hand  with  the  ex- 
changes and  manufacturers,  neglect- 
ing the  vital  interests  of  exhibitors. 
Would  Violate  By-laws 

Maurice  Choynski  declares  that 
Ochs  recently  sent  word  to  the  locals 
and  state  organizations  throughout 
the  country  to  the  effect  that  they 
should  recommend  to  him  the  names 
of  members  suitable  for  the  various 
credential  committees.  He  then  was 
to  appoint  those  to  the  committees  he 
thought  would  "best  serve  the  pur- 
pose." 

This,  it  is  pointed  out,  is  a  direct 
violation  of  the  league  constitution 
and  by-laws,  which  places  this  matter 
wholly  in  the  hands  of  the  locals  and 
state  organizations. 

One  of  the  main  objections  which 
Illinois  exhibitors  are  making  is  that 
the  Chicago  local  is  sending  to  the 
convention  floor  twenty-one  delegates 
and  twenty-one  alternates,  whereas 
it  is  entitled  to  but  thirteen  of  each. 

This,  it  is  declared  by  Chicago  ex- 
hibitors who  will  play  important  parts 
in   the   convention   election,  will  be 
fought  strenuously  on  the  floor. 
Proxy  Votes  Feared 

One  of  the  fears  of  the  opponents 
of  Ochs  is  that  the  convention  will 
be  replete  with  attempts  to  vote  for 
the  president  by  proxy.  Whether  or 
not  this  can  be  successfully  carried 


out  is  a  matter  of  conjecture.  During 
the  course  of  elections  at  the  various 
local  branches  throughout  the  coun- 
try the  proxy  vote  played  an  import- 
ant part  in  certain  elections — the  re- 
sult of  which  tore  locals  asunder. 

Sessions  were  held  during  the  en- 
tire week  respectively  by  both  the 
Chicago  Exhibitors  League  branch 
and  the  Motion  Picture  Theater 
Owners'  Association,  members  lay- 
ing plans  for  the  inevitable  battle  on 
the  floor  of  the  convention  hall. 


FRANK  J.  REMBUSCH 
A  Leading  Figure  in  the  Presidential 
Race 


The  combined  force  opposing  Ochs 
in  his  second  attempt  to  regain  the 
chair,  is  composed  of  Louis-  Levine, 
of  Brooklyn;  Sam  Bullock,  of  Cleve- 
land; Maurice  Choynski,  an  exhibi- 
tor-director of  the  National  Associa- 
tion, an  officer  of  the  Illinois  Theater 
Owners'  Association,  and  technically 
still  a  member  of  the  Chicago  Branch 
of  Exhibitors  League;  Frank  J.  Rem- 
busch, president  of  the '  Motion  Pic- 
ture Exhibitors  League  of  Indiana; 
and  a  score  of  powerful  exhibitors. 
Split  in  Solid  Body 

These  are  only  a  few  of  the  more 
important  exhibitors  who,  it  is  widely 
reported,  will  present  a  solid  front 
to  bring  about  the  defeat  of  Ochs. 

However,  this  faction  will  be  split 
to  a  certain  extent  by  H.  B.  Varner 
of  North  Carolina.  Mr.  Varner  is  a 
new  figure  in  league  affairs,  and  while 
he  is  said  to  have  a  great  deal  of  in- 
fluence and  a  fairly  strong  backing 


14 


EXHIBITORS  HERALD 


from  Southern  exhibitors,  it  is  not 
likely  that  he  will  succeed  this  year 
unless  there  is  an  unexpected  bolt 
in  the  rartks  of  the  independents. 

The  Northwestern  exhibitors  appar- 
ently are  back  of  the  Rogers-Furniss- 
Ochs  legions. 

New  York  is  divided  in  its  choice, 
with  Levine  and  Trigger  leading  the 
opposition  against  Ochs. 

Pennsylvania,  from  all  reports,  fav- 
ors Herrington,  the  National  Organ- 
izer and  former  president. 

Indiana  is  divided,  according  to  re- 
ports this  week,  between  Ochs  and 
Rembusch.  Many  Indiana  exhibitors 
hope  to  make  the  president  of  the 
state  organization  national  president, 
but  neither  Rembusch's  campaign 
plans  nor  a  list  of  Indiana  delegates 
and  alternates  have  so  far  been  giv- 
en out. 

Illinois  is  divided,  with  a  majority 
of  the  most  representative  exhibitors 
against  the  re-election  of  Ochs.  Henry 
Schoenstadt,  Maurice  Choynski  and 
other  representative  exhibitors  oper- 
ating chains  of  theaters  in  Chicago 
and  throughout  the  surrounding  states 
are  back  of  this  opposition. 

Ochs  Made  Campaign  Trip 

Early  in  the  spring  Ochs  made  a 
campaign  tour  visiting  the  league 
branches  throughout  the  United 
States,  which  was  offset  by  the  cam- 
paigns of  others.  Despite  his  work 
in  the  various  centers  to  get  the 
favor  of  exhibitors  for  the  purpose 
of  re-election,  it  was  common  gossip 
from  coast  to  coast  that  "there  is  too 
much  rumbling  of  scandal  in  the  or- 
ganization." 

The  various  branch  organizations 
during  the  past  two  months  have 
made  no  attempt  to  conceal  the  fact 
that  delegates  would  come  to  the  con- 
vention "instructed."  Moreover,  it 
has  become  common  gossip  that  sal- 
vos of  burning  questions  will  be 
asked  which  will  stir  the  convention. 
Clean  Up  League,  Is  Word 

A  terrain  faction,  which  plans  to 
elect  a  new  president  in  place  of  Ochs, 
has  lined  up  a  big  force  of  delegates 
from  coast  to  coast — and  this,  it  is 
asserted,  is  outside  of  the  forces  al- 
ready lined  up  and  instructed  to  "go 
and  clean-up  tlic  league." 

Nobody  this  week  would  divulge 
plans  of  great  import  which  have  been 
framed  during  the  past  two  months, 
but  there  is  an  air  of  certainty  and 
outspoken  confidence  that  before  the 
greatest  convention  of  exhibitors  ends 
in  Chicago  that  prospects  for  brighter 
conditions  in  the  organization  for  the 
coming  year  will  not  be  overshad- 
owed with  doubt  and  fear  of  high- 
handed ruling  by  cliques  and  factions. 

Delegates  to  the  convention  official- 
ly named  are  as  follows: 

Nebraska 

President    H.    M.   Thomas,   R.  D. 


Shirley,  A.  R.  Pramer,  Wilfred 
Ladoux,  Oscar  Rohlff  of  Omaha,  F. 
D.  Eager  of  Lincoln,  A.  W.  Ballingcr 
of  York,  R.  B.  Thomas  of  Fremont 
and  L.  M.  Gorman  of  Lincoln. 
Wisconsin 
J.  Grauman,  George  Fischer,  Henry 
Trinz  of  Milwaukee,  Thomas  A.  Lee 
of  Fond  du  Lac,  H.  Rhode  of  Ken- 
osha. 

Ohio 

Samuel  Bullock  of  Cleveland,  B.  J. 
Sawyer,  Dave  Schumann  and  Samuel 

Aublee. 

Mississippi 

P.  E.  Schilling  of  Greenwood,  E. 
M.  Clark  of  Natchez,  A.  B.  Cook  of 
Jackson,  M.  Cupero  of  Canton,  Wil- 
liam Isenbcrg  of  Greenville  and  Miss 
M.  E.  Rollins  of  Grenada. 

Northwest 

James  Gilosky  of  Minneapolis,  Jo- 
seph Friedman  and  Chrrles  Campbell 
of  St.  Paul,  Minn.;  C.  H.  Hitchcock, 
Edward  Hinz,  M.  A.  Hoppcnrath,  D. 
G.  Rogers,  H.  P.  Greene,  William  H. 
Dceth,  C.  E.  VanDuzen,  D.  W.  Cham- 


berlain, Thomas  Furniss  of  Duluth, 
Tom  Foster  of  Stanley,  Wis.;  afl 
C.  W.  Gates  of  Aberdeen,  S.  D. 

North  Carolina 

Percy  W.  Wells,  Henry  B.  Varn« 
A.  F.  Sams,  B.  S.  Aronson,  S.  W 
White,  H.  k.  Mason,  H.  J,  Paradi< 
and  H.  White  Ware. 

New  Jersey 

Louis  F.  Blumenthal,  J.  G.  CraJj 
ford,    Ira    K.    Hecht,    William  <fl 
Maschke,   H.   Charles   Hespe,  F.  ■ 
Cross,  Herbert  Collins  and  John 
Collins. 

New  York 
William  Hilkemcicr,  Morris  Xcedle, 
Henry    Haring,    S.    Cohen,  Charles 
Steiner  and  Sidney  Ascher. 

Pennsylvania 
John  <  I'Donnell,  C.  H.  Goodwin  afl 
M.  Feitler. 

Virginia 

E.  T.  Crall  of  Newport  News.  Har- 
ry Bernstein,  Richmond;  Otto  Wells, 
Norfolk;  R.  D.  Craver,  Lynchburg, 
and  R.  W.  Hamilton,  Martinsville. ' 


EXHIBITORS  MUST  OUST  OCHS  IN  ORDER 
THAT  LEAGUE  MAY  SURVIVE,  SAYS  TRIGGER 


Samuel  H.  Trigger,  presi- 
dent of  the  Manhattan  local  in 
New  York  of  the  Motion  Pic- 
ture Exhibitors  League  of 
America,  is  opposed  to  the  re- 
election of  Lee  Ochs  as  Na- 
tional President  of  Exhibitors 
League. 

Mr.  Trigger  advises  the 
choosing  of  a  man  "for  the  bet- 
terment of  the  league"  and 
warns  exhibitors  to  "consider 
the  candidates  carefully"  and 
when  voting  "vote  for  the  man 
who  is  cleancut  and  not  in- 
volved in  any  petty  league 
politics." 

[Editor  of  "Exhibitors  Herald"] : 
Have  received  numerous  letters 
as  to  my  position  on  the  presi- 
dential election  at  the  coming  con- 
vention of  the  Motion  Picture  Ex- 
hibitors League  of  America.  Can 
only  reiterate  my  statement  made 
in  the  trade  journals  two  months 
ago:  "For  president  of  this  or- 
ganization we  must  have  a  clean- 
cut  man  who  is  not  involved  in 
any  petty  league  politics."  He 
must  remember  that  the  organiza- 
tion is  permanent,  and  it  does  not 
exist  solely  for  the  good  of  the 
individual.  He  must  have  quali- 
ties for  leadership  that  require 
strength,  stability,  and  be  a  man 
of  vision,  one  that  can  lead  by 
the  confidence  of  rightness.  This 
is  a  time  when  great  things  are 
to  be  done  and  we  want  a  man 
to  do  them.  There  are  several 
such  exhibitors  who  will  be  at  the 


convention  in  Chicago.  I  would 
advise,  for  the  betterment  of  the 
league,  to  consider  the  candidates 
carefully  and  when  voting,  cast 
the  vote  for  the  man  with  the 
above  qualifications. 

At  the  present  time  we  are  suf- 
fering from  too  much  regulation. 
Those  that  are  in  the  field  for 
presidency  are  Fred  Herrington, 
Pittsburgh;  H.  B.  Varner,  North 
Carolina;  Lee  A.  Ochs,  New  York; 
Rogers,  Minnesota;  Frank  J.  Rem- 
busch, Indiana,  and  one  or  two 
others. 

Fellow  exhibitors,  kindly  choose 
the  man  that  is  vigorous,  gener- 
ous in  instincts,  one  that  can  get 
his  heels  in  the  ground  and  march 
forward  to  a  solid  position  at  the 
head  of  a  bigger  and  better  organ- 
ization; and  I  ask  the  young  ex- 
hibitors to  help,  and  by  self  sac- 
rifice, to  take  up  the  management 
of  the  local,  State  and  National 
League,  for  under  no  other  condi- 
tion will  our  organization  survive. 

My  personal  opinion  is  that  if 
we  can  secure  a  man  from  the1 
West,  or  South  to  fill  the  respon- 
sible office  of  president,  it  would 
be  most  advisable  to  do  so,  as  the 
present  incumbent  has  proven 
himself  to  be  anything  but  the 
man  required  to  make  the  Motion 
Picture  Exhibitors  League  o) 
America  the  power  for  usefulness 
to  the  exhibitors  of  the  countrj 
that  it  should  be. 

(Signed)  SAM  H.  TRIGGER, 
President  Manhattan  Local,  No. 


EYES  OF  FILM  WORLD  FOCUSED  ON  CHICAGO  EXPOSITION 

Final  Plans  for  M.  P.  E.  L.  Show  in  Coliseum  Finished 
for  Grand  Opening  July  14;  Many  Noted  Screen  Stars 
to  Meet  Exhibitors  and  Public 


KA11-  eyes  of  the  film  world  arc 
inrned  toward  Chicago,  the  mecca 
if  producers,  exchangemen  and  ex- 
hibitors, where  the  M.  P.  E.  L.  ex- 
position opens  July  14. 
|*The  final  plans  for  the  big  expo- 
Ifcon  have  been  completed.  The 
Stage  is  all  set  for  the  grand  opening 
pa  Saturday  in  the  Coliseum. 
I  Frank  O.  Lowden,  governor  of  I  Hi— 
hois,  is  scheduled  to  officially  open 
|the  exposition  with  an  address  of 
welcome  to  the  visitors  and  some- 
thing novel  has  been  promised  each 
(day  until  the  closing  hour,  on  July 
1Z2.  The  Coliseum  will  be  open  from 
tt.1  a.  m.  to  11  p.  m. 

Saturday,  Goldwyn  Day 

The  opening  night  will  be  known 
is  "Mae  Marsh  Night"  when  the  little 
Goldwyn  star  will  receive  her  friends 
pt  the  exposition.  Other  Goldwyn 
players  also  will  be  present  at  the 
[opening. 

Sunday,  July  15,  will  be  "Pathe 
IDay,"  when  Mrs.  Vernon  Castle. 
IPearl  White,  Florence  Reed  and 
iother  Pathe  celebrities  will  appear 
Ito  greet  exhibitors. 

On  Monday,  July  16,  which  wi11 
be  "Selznick  and  Exhibitors'  Day," 
Lillian  Walker,  of  the  Ogden  Pic- 
tures Corporation,  will  greet  her 
friends.  Constance  Talmadgc  and 
her  sister,  Norma,  will  also  be  pre- 
sent. Delegates  to  the  exposition 
and  convention  will  report  at  the 
Hotel  Morrison  and  receive  their 
official  badges.  They  will  meet  at 
the  Coliseum  at  10  a.  m. 

Bluebird  Day,  July  17 

Violet  Mersereau  and  other  Uni- 
versal stars  will  be  present  on  Tues- 
day, July  17,  which  will  be  "Blue- 


bird Day,"  on  which  date  the  conven- 
tion convenes  at  10  a.  m. 

Wednesday,  July  18,  will  be 
"World-Pictures  Brady-made  Day," 
when  Alice  Brady,  Ethel  Clayton, 
Evelyn  Greeley,  Little  Madge  Evans, 
Carlyle  Blackwell  and  Montagu  Love 
will  be  the  featured  stars. 

A  banquet  at  the  Hotel  Morrison 
will  be  held  this  day  at  11  p.  m 

Thursday,  July  19,' will  be  "K-E-S-E 
Day,"  when  Bryant  Washburn,  Mary 
McAlister,  Lew  Fields,  Hazel  Daly, 
Taylor  Holmes,  Marguerite  Clayton, 
Shirley  Mason,  Ernest  Maupain,  Bob 
McKee  and  Allen  Paule  will  meet 
exhibitors. 

Art  Dramas  Gets  a  Day 

"Art  Dramas  Day"  will  be  Friday, 
July  20,  when  the  Van  Dyke  Amuse- 
ment Company  of  Chicago  will  have  a 
galaxy  of  stars  present,  including 
Alma  Hanlon  and  Jean  Sothern. 

Saturday,  July  21,  "Mutual  Day" 
will  present  such  stars  as  Charles 
Chaplin,  Mary  Miles  Minter,  Helen 
Holmes,  J.  P.  McGowan  and  others. 

The  Reel  Follows  Club  of  Chicago 
will  hold  a  grand  ball  the  evening  of 
July  21,  at  the  Hotel  Morrison. 

"Metro  Day"  will  be  Sunday,  July 
22.  Francis  X.  Bushman,  Beverly 
Bayne,  Edith  Storey,  Viola  Dana,  Mr. 
and  Mrs.  Sidney  Drew  and  Emily 
Stevens  will  be  present. 

A  special  train  will  bring  exhibitors 
from  Virginia  and  North  and  South 
Carolina  to  Chicago  and  it  is  esti- 
mated more  states  will  be  represented 
at  the  exposition  and  convention  this 
year  than  ever  before. 

There  will  be  a  Red  Cross  booth 
in  charge  of  J.  W.  Champion,  the 
executive  head  of  the  Chicago  Chap- 


ter of  American  Red  Cross,  and  many 
of  the  film  stars  have  contributed 
unique  gifts  which  will  be  auctioned 
off  as  the  "stars  donations"  toward 
the  war  fund. 


INJUNCTION  OUT 
AGAINST  UNIONS 
IN  CHICAGO  ROW 


As  a  result  of  the  fire  which  oc- 
curred In  the  Pathe  exchange,  in  the 
Consumers  Building,  Chicago,  July  1, 
Attorney  Lewis  F.  Jacobson,  repre- 
senting the  Associated  Film  Produc- 
ers and  Distributors  of  Chicago, 
secured  a  temporary  'injunction  on 
July  3  restraining  certain  labor  or- 
ganizations from  interferring  in  any 
way  with  the  employes  of  the  various 
exchanges. 

Concerns  Cite  Instances 

The  petitioners — Famous  Players 
Film  Service,  Triangle  Distributing 
Corporation,  World  Film  Corporation, 
Fox  Film  Corporation,  V-L-S-E- Vita- 
graph  Company,  Mutual  Film  Cor- 
poration, Metro  Pictures  Service,  Cen- 
tral Film  Company,  Pathe,  General 
Film  Company,  Laemmle  Film  Serv- 
ice, Celebrated  Players  and  R.  O. 
Proctor  of  Art  Dramas  cite  numerous 
instances  of  alleged  depredations  and 
threats  'against  exchanges  and  the- 
aters, and  the  injunction  restrains  the 
unions  from  picketing,  spying,  intimi- 
dating or  attempting  to  deal  with  em- 
ployes employed  about  the  exchanges 
or  theaters. 


I.  I.  MOZJUNKHIN,  STAR,  AND  TWO  SCENES  FROM  PUSHKIN'S  "QUEEN  OF  SPADES" 


Left  to  Right — A  Tense  Scene  from  Act.  6.    The  Distinguished  Russian  Actor  as  Herman  in  "Queen  of  Spades."    A  dramatic  moment 

in  Act  1.    (Russian  Art  Film  Corporation.) 


16 


EXHIBITORS  HERALD 


WM.  A.  BRADY  TO  PRESIDE  AT  ASSOCIATION 

MEETING  IN  CHICAGO  SCHEDULED  JULY  18 


Members  Convene  at  Princess  Theater,  When  Nominees 
Will  Be  Elected  to  Board  of  Directors ;  Captains 
of  Industry  Picked 


The  first  annual  meeting  of  the 
members  of  the  National  Association 
of  the  Motion  Picture  Industry  is  to 
be  held  at  the  Princess  Theater  in 
Chicago  on  Wednesday,  July  18,  at 
11  o'clock  in  the  morning.  The  meet- 
ing will  be  presided  over  by  Presi- 
dent William  A.  Brady,  who  will  pre- 
sent his  report  and  call  for  the  re- 
ports of  the  executive  secretary, 
treasurer  and  the  special  committees 
which  have  been  .created  since  the 
formation  of  the  association  last 
August. 

At  this  meeting  the  candidates  who 
have  been  nominated  by  the  various 
branches  of  the  organization  are  to 
be  elected  as  members  of  the  board 
of  directors  to  serve  for  the  ensuing 
year. 

During  the  past  week  the  produc- 
ers, distributors,  supply  and  equip- 
ment concerns  and  the  general  divi- 
sion, consisting  of  individuals  and  the 
trade  publications,  have  held  meetings 
and  selected  their  candidates  for  di- 
rectors. The  producers  have  nomi- 
nated the  following:  William  A. 
Brady,  World  Film  Corporation; 
D.  W.  Griffith,  Artcraft  Pictures  Cor- 
poration; William  L.  Sherrill,  Froh- 
man  Amusement  Corporation;  Carl 
Laemmle,  Universal  Film  Manufac- 
turing Company,  and  Adolph  Zukor, 
Famous  Players-Lasky  Corporation. 

Distributors  Nominated 

Distributors  have  nominated  the 
following:  J.  A.  Berst,  Pathe  Ex- 
change, Inc.;  Arthur  S.  Friend,  Fa- 
mous Players-Lasky  Corporation; 
Walter  W.  Irwin,  Vitagraph-V-L- 
S-E;  P.  A.  Powers,  Universal  Film 
Manufacturing  Company,  and  Rich- 
ard A.  Rowland,  Metro  Pictures  Cor- 
poration. 

Supply  and  equipment  branch: 
Donald 'j.  Bell,  Bell  &  Howell,  Chi- 
cago; J.  E.  Brulatour,  Eastman 
Films;  J.  H.  Hallberg,  United  Thea- 
ter Equipment  Corporation;  Walter 
J.  Moore,  H.  C.  Miner  Lithographing 
Company,  and  J.  F.  Skerrett,  Nicho- 
las Power  Company. 

General  division:  Paul  Gulick,  Uni- 
versal Film  Manufacturing  Company; 
Arthur  James,  Metro  Pictures  Corpo- 
ration; William  A.  Johnston,  Motion 
Picture  News;  Joseph  F.  Lee,  state 
rights  buyer,  and  Thomas  G.  Wiley. 


There  are  thirty  members  on  the 
board  of  directors  of  the  national  as- 


sociation at  the  present  time,  one- 
tliird,  or  ten,  of  whom  are  nominated 
by  the  Motion  Picture  Exhibitors' 
League.  Each  of  the  other  four 
branches  above  named  nominates  five 
directors,,  and  President  Brady  lias 
announced  that  it  is  his  purpose  to 
apply  through  the  regular  channel 
for  an  increase  in  the  number  of  di- 
rectors from  the  exhibitors  from  ten 
to  fourteen  and  from  the  other 
branches  from  five  to  seven. 


"QUEEN  OF  SPADES,"  WITH  NOTED  STAR, 

WILL  BE  FIRST  RUSSIAN  ART  FILM  ISSUED 


Production  Selected  from  Among  Fifty  Others  Introduces 
to  United  States  Public  Literary  Genius  on 
Screen  of  Famous  Author 


The  debut  of  the  Moscow  National 
Dramatic  Theater  Company  .in  the  re- 
cent Washington  pictorial  presenta- 
tion of  Theodore  Pushkin's  "The 
Queen  of  Spades,"  with  Mozjunkhin 
the  featured  artist,  officially  introduced 
to  America  the  Russian  art  films. 

The  occasion  of  the  first  presenta- 
tion in  Washington  last  week  was  the 
special  reception  of  the  National  Press 
Club  to  the  special  Russian  commis- 
sion now  here  and  headed  by  Boris 
Bakmetieff.  The  choosing  of  "The 
Queen  of  Spades"  from  the  fifty  odd 
productions  brought  here  under  the 
direction  of  N.  S.  Kaplan  was  to  show 
the  great  literary  genius  of  Pushkin 
and  high  standards  set  in  these  Rus- 
sian art  works. 

In  "The  Queen  of  Spades"  the  artis- 
tic standards  are  of  the  highest. 
Scenic  effects,  costumes,  local  color- 


ing and  character  detail-are  replete  ir 
their  exactitude.  The  effective  radica 
departure  in  this  highly  entertaining 
picture  is  the  dramatic  screen  art  o 
the  actors  and  actresses  depicting  th 
characters.  Mozjunkhin,  the  greates 
living  exponent  of  the  histrionic  ar 
in  Russia  today,  enacts  the  leadin 
role  of  Herman,  the  young  officer.  Hi1 
tense  acting  and  dramatic  facial  ts 
pressions  in  the  tragic  scenes  are  r< 
markable,  it  is  said. 

"Queen  of  Spades"  First 

"The  Queen  of  Spades"  will  be  01 
of  the  first  pictures  which  will  1 
shortly  issued  by  the  Russian  A 
Film  Corporation  and  will  be  rapid 
followed  by  other  productions  ffo. 
the  works  of  Tolstoy,  Sienkiewie 
Ostrovski,  Andreef,  Turgenieff,  Dc 
toevski  and  Pushkin. 


FIRST  FOUR  GOLDWYN  FILMS  ANNOUNCED  FOR 
PUBLICATION,  WITH  DATES,  THROUGHOUT  U. 


Mae  Marsh  Appears  in  "Polly  of  the  Circus,"  Sept.  9;  Mad  ; 
Kennedy  in  "Baby  Mine,"  Sept.  23;  Maxine  Elliott 
'Fighting  Odds,"  Oct.  7,  and  Jane  Cowl 
in  "Spreading  Dawn,"  Oct.  21 


m 


There  is  no  longer  any  mystery  or 
concealment  as  to  the  productions  to 
be  published  by  Goldwyn  Pictures 
Corporation,  for  that  new  company 
this  week  announces  by  name,  to- 
gether with  the  dates  of  publication, 
its  first  four  productions. 

Goldwyn  will  inaugurate  its  publi- 
cation of  films  throughout  the  world 
on  September  9  with  its  most  widely 
exploited  little  star,  Mae  Marsh,  in 
"Polly  of  the  Circus,"  Margaret 
Mayo's  celebrated  play,  which  made  a 
big  success  in  the  dramatic  field. 

The  second  Goldwyn  picture  will 
present  Madge  Kennedy,  noted  come- 
dienne of  the  stage,  in  her  first  screen 


production,  "Baby  Mine,"  also  K 
Margaret  Mayo,  one  of  her  most  if* 
cessful  stage  farce  comedies,  lis 
production  will  be  issued  SepterriT 
23. 

Maxine  Elliott  in  Film 

Maxine  Elliott,  dramatic  favorit<» 
two  continents,  makes  her  first  P- 
pcarance  on  any  screen  in  Goldwfa 
third  film,  "Fighting  Odds,"  by  P 
Cooper  Megrue  and  Irvin  S.  C§- 
This  will  be  issued  October  7. 

Jane  Cowl,  noted  emotional  fcr 
of  the  stage,  is  the  heroine  and  m 
in  "The  Spreading  Dawn,"  the  fell' 
Goldwyn  film,  which  will  be .  m 
throughout  the  world  October  21. f 


EXHIBITORS  HERALD 


17 


FREULER  RE-ELECTED  PRESIDENT  OF  MUTUAL; 
REPORT  IS  DENIED  OF  MOVE  BACK  TO  N.  Y. 


Concern  Will  Publish  Two  Important  Features  Weekly, 
Beginning  Early  in  Autumn,  He  Says ;  Will  Adhere 
to   "Big   Stars   Only"  Policy 


John  R.  Freuler  was  re-elected 
president  of  the  Mutual  Film  Corpora- 
tion at  the  annual  meeting  of  the 
board  of  directors  held  at  the  con- 
cern's offices  at  220  South  State  street 
in  Chicago,  Tuesday,  June  26.  This 
is  Mr.  Freuler's  third  term  as  pres- 
ident of  Mutual,  which  now  ranks  as 
perhaps  the  largest  of  the  motion  pic- 
ture concerns,  having  a  total  publish- 
ing output  of  approximately  a  mil- 
lion feet  of  films  a  week. 

"The  Mutual  will  be  devoted  to  a 
policy  which  includes  the  release  of 
two  important  feature  productions  a 
week,  beginning  in  the  early  autumn," 
Mr.  Freuler  announces.    "The  Mutual 


is  also  committed  absolutely  to  its 
policy  of  'big  stars  only.'  The  star  is 
a  permanent  institution  in  the  motion 
picture  industry  and  will  continue  to 
be  a  dominant  factor  in  production." 

Others  officers  of  the  corporation 
elected  yesterday  are:  Dr.  George  W. 
Hall  of  Chicago,  first  vice  president; 
Crawford  Livingston  of  New  York, 
second  vice  president;  Samuel  S. 
Hutchinson  of  Chicago,  treasurer,  and 
Samuel  M.  Field  of  Wilmette,  secre- 
tary. 

Incidentally  a  report  that  the  Mu- 
tual Film  Corporation  was  to  remove 
its  home  offices  from  Chicago,  return- 
ing to  New  York,  was  officially  denied. 


AARON  JONES  ASKED 
TO  JOIN  W.  A.  BRADY'S 
CO-OPERATION  BODY 

Aaron  J.  Jones,  president  of 
Jones,  Linick  &  Schaefer,  of 
Chicago,  received  a  wire  from 
William  A.  Brady  this  week 
reading  as  follows: 

"At  the  request  of  the  presi- 
dent of  the  United  States,  I  in- 
vite you  to  serve  as  a  member 
of  the  war  co-operation  commit- 
tee of  the  National  Association 
of  the  motion  picture  industry." 

(Signed)  William  A.  Brady. 

Mr.  Jones  accepted  and  will 
represent  the  state  of  Illinois. 
This  is  one  of  the  greatest  hon- 
ors conferred  upon  members  of 
the  great  motion  picture  indus- 
try and  Mr.  Jones  should  prove 
an  energetic  member  of  Mr. 
Brady's  committee. 


BRENON'S  "LONE  WOLF" 
WILL  BE  SHOWN  IN  TEN 
CITIES  SIMULTANEOUSLY 


UNIVERSALE  "GRAY  GHOST"  SERIAL,  ADAPTED 

FROM  POST  STORY,  STARTS  WITH  A  RUSH 


To  Be  Offered  in  Early  August  as 
Pre-publication  Film;  Big  Fea- 
ture Scenes  in  P'lay 

The  success  achieved  by  Herbert 
Brcnon's  latest  production  of  Selz- 
nick  Pictures,  "The  Lone  Wolf," 
which  now  is  playing  to  big  business 
at  both  the  Broadway  Theater,  New 
York,  and  the  Studebaker  Theater, 
Chicago,  has  resulted  in  the  forma- 
tion of  plans  to  open  this  feature  in 
ten  cities  early  in  August  as  a  pre- 
publication  showing. 

With  three  distinct  features  in  the 
burning  of  the  Hotel  Troyon,  an  auto- 
mobile falling  from  a  raised  jack- 
knife  bridge  and  a  battle  between  air- 
planes in  midair,  this  picture  will 
undoubtedly  prove  to  be  one  of  the 
biggest  money-getters  of  the  year. 

A  feature  of  the  Broadway  opening 
was  the  showing  of  important  scenes 
in  "The  Fall  of  the  Romanoffs,"  the 
Russian  picture  Mr.  Brcnon  is  direct- 
ing, with  Iliodor,  the  "Mad  Monk" 
of  Russia,  himself  playing  the  leading 
role. 


First  Two  Parts  of  Photonovel  in  Fifteen  Episodes  of  Two 
Reels  Each  Are  Launched  Successfully;  Noted 
Stars  Featured  in  Initial  Chapters 


NETTER  RETURNS  FROM 
COAST   TO  CLEVELAND 
LATTER  PART  OF  JULY 

Leon  D.  Xctter,  head  of  the  Master- 
piece Film  Attractions,  will  return  to 
his  office  at  Cleveland,  Ohio,  the  lat- 
ter part  of  July  after  a  stay  in  San 
Francisco  of  four  weeks. 

Mr.  Netter  then  will  proceed  to 
New  York  to  attend  the  convention  of 
the  National  Organization  of  State 
Rights  Buyers,  to  be  held  August  7. 


"The  Gray  Ghost,"  Universal's  new 
mystery  serial,  was  successfully  pre- 
sented in  various  parts  of  the  coun- 
try outside  of  Greater  New  York, 
Connecticut  and  Massachusetts,  be- 
ginning June  25. 

The  story  started  off  with  a  rush 
in  the  first  two  episodes,  "The  Bank 
Mystery"  and  "The  Mysterious  Mes- 
sage," with  Harry  Carter,  Priscilla 
Dean,  Emory  Johnson,  Eddie  Polo, 
Richard  La  Reno  and  Gypsy  Hart  in 
leading  roles. 

An  Engrossing  Story 

Hildreth,  a  young  English  lawyer, 
has  come  to  America  with  his  secre- 
tary, Jean  Marco,  as  the  accredited 
agent  of  an  English  millionaire  to 
purchase  a  world-famous  diamond 
necklace  for  his  fiancee.  The  attor- 
ney has  been  given  a  certified  check 
for  $2,000,000. 

Meanwhile,  on  this  side  of  the  At- 
lantic, The  Gray  Ghost,  a  criminal  of 
unusual  cunning  and  powerful  con- 
nections, is  shown  at  work.  He  di- 
rects the  robbery  of  one  of  the  great 
Xew  York  banks,  and  during  the 
course  of  this  dark  night's  work  the 
president  of  the  bank  is  ostensibly 
murdered,  while  the  son,  who  has 
stolen  the  (institution's  funds  to  make 
good  a  gambling  debt  to  The  Gray 
Ghost,  is  spirited  away  by  a  stranger 


disguised  as  a  policeman,  after  the 
agents  of  the  master  criminal  have 
perfected  every  arrangement  to 
"frame"  him  as  author  of  the  rob- 
bery and  murder. 

A  Battle  of  Wits 

Morn  Light,  a  beautiful  young  ac- 
tress, played  by  Priscilla  Dean,  bears 
a  mysterious  relationship  to  The 
Gray  Ghost.  She  tries  to  protect  the 
banker's  son  from  harm,  and  when 
Hildreth  arrives  from  England  does 
all  in  her  power  to  prevent  the  plans 
by  the  supercrook  from  working  out 
to  the  injury  of  Hildreth.  This  leads 
to  a  three-cornered  battle  of  wits  that 
heightens  the  suspense  of  the  story 
dramatically. 

"The  Gray  Ghost"  will  be  published 
in  fifteen  episodes  of  two  reels  each. 
Based  upon  the  Saturday  Evening 
Post's  widely  read  serial  novel 
"Loot,"  by  Arthur  Somcrs  Roche,  the 
story  was  adapted  to  the  screen  and 
directed  by  Stuart  Paton,  famous  cre- 
ator of  Universal's  "Twenty  Thou- 
sand Leagues  Under  the  Sea."  The 
camera, work  is  by  Eugene  Gaudio. 


Attend  the  Chicago  Convention 
— make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


18 


EXHIBITORS  HERALD 


ATTEMPT  MADE  TO  ASSASSINATE  ILIODOR, 

THE  RUSS  MONK,  STAR  IN  BRENON'S  FILM 


Studio  Men  in  Auto  Face  Fusillade  in  New  York  Street  Meant 
for  Star  in  "Fall  of  the  Romanoffs"  Picture,  Fired 
by  Men  Seeking  Revenge 


An  attempt  to  assassinate  Iliodor, 
the  Russian  "Mad  Monk,"  who  is  act- 
ing the  principal  role  in  Herbert 
Brenon's  latest  production,  "The  Fall 
of  the  Romanoffs,"  was  revealed  last 
week  by  employees  of  the  Herbert 
Brenon  Film  Corporation  at  the  Bren- 
on  studio  in  Palisade,  N.  J. 


MONK  ILIODOR  STARRING  IN  BRENON 
FILM  (Iliodor  Pictures  Corporation) 

For  some  time  there  have  been 
vague  hints  dropped  that  the  picture 
would  never  be  completed  and  that 
certain  persons  representing  the  Rus- 


sian officials  whom  Iliodor  denounced 
and '  thereby  brought  about  their 
downfall  would  seek  revenge  on  the 
famous  monk. 

Fire  on  Studio  Men 

Nobody  took  these  hints  seriously 
until  last  Tuesday,  when  an  automo- 
bile containing  George  Hall,  Brenon's 
scenario  chief,  and  Roy  Hunt, '  his 
photographer,  was  subjected  to  a 
fusillade  of  revolver  shots  at  the  cor- 
ner of  Tenth  avenue  and  Forty-sec- 
ond street  in  New  Yoik  at  about  2 
o'clock  in  the  morning.  The  studio 
men  were  returning  to  New  Jersey 
after  taking  some  night  scenes  on  lo- 
cation and  had  just  taken  Iliodor  to 
his  home  in  New  York. 

When  Iliodor  was  told  of  the  af- 
fair he  revealed  an  amazing  plot  by 
certain  Russians  to  have  him  done 
away  with.  Iliodor's  revelations  of 
the  intrigues  of  Rasputin,  the  reli- 
gious charlatan  who  attempted  to  be- 
tray Russia  to  the  German  kaiser, 
brought  about  the  downfall  of  the 
Romanoffs.  He  was  exiled  to  Amer- 
ica on  this  account. 

Surrounded  by  Guard 

Herbert  Brenon  is  taking  extraor- 
dinary precautions  to  assure  Iliodor's 
safety.  An  armed  bodyguard  now 
accompanies  him  constantly  and  he 
is  taken  to  and  from  the  studio  in 
Mr.  Brenon's  private  car,  with  one  or 
two  of  the  huskiest  employees  in  ad- 
dition to  the  bodyguard. 

(P.  S. — It  is  recommended  that  an  .armed 
bodyguard  also  accompany  Monk  Iliodor's 
press  representative.) 


BLUEBIRD  BILL  POSTING  CO. 


Start  a 

BLUEBIRD 
DAY 


in  your  House 


KING-BEE  COMEDIES 

ARE  PROVING  POPULAR, 

DECLARES  L.  L.  HILLER 


Big  Demand  in  U.  S.  and  Foreign 
Fields,  Pointed  Out  by  "State 
Rights  Wizard" 

L.  L.  Hillcr,  treasurer  of  the  King! 
Bee  Films  Corporation  of  Nev»i 
York  announces  that  the  concernW 
comedies 
which  tea* 
tun-  Billy 
\Ye-t,  are 
p  roving 
popular  in 
Am  e  rican 
and  foa 
eign  terri- 
t  o  r  i  e  8 
when 
they  s  c 
t  a  r  have 
been  CX" 
ploited.  j 
That  the 
c  o  m  c  dies,  | 
are  in  big 
demand  in 
f  o  r  e  i gm 
fields,  Mr. 
H  i  1  1  el 
points  out, 
\v  as  re- 


L.  L.  HII.LF.R 
Treasurer.    King-Bee  Films 
Corporation 


cently  proven  at  a  trade  showing  held 
for  foreign  buyers  in  London. 

Mr.  Hiller,  who  has  earned  the  ap- 
pellation of  "State  Rights  Wizard" 
since  his  entry  into  the  film  field,  has 
made  an  enviable  reputation  for  him- 
self by  reason  of  his  keen  foresight 
and  business  acumen. 

Since  the  formation  of  the  concern 
of  Hiller  &  Wilk  that  company  has 
successfully  exploited  a  number  oi 
big  features,  among  them  being  "The 
Mormon  Maid,"  "The  Battle  oi 
Gettysburg"  and  "The  W  rath  of  the 
Gods." 

The  King-Bee  comedies  are  being 
shown  in  theaters  throughout  this 
country  and  Canada  with  success  be- 
yond the  expectations  of  the  com- 
pany, it  is  announced. 


MUSIC  CUES  AND  AIDS  FOR 
"MARY  MORELAND"  FILM 
GIVEN  IN  MUTUAL  SHEET 

Music  cues  for  the  presentation  o 
"Mary  Moreland,"  the  Powell-Mutua 
production  featuring  Marjorie  Ram 
beau,  are  contained  in  a  press  shee 
being  sent  out  by  the  Mutual  Filn[ 
Corporation,  as  well  as  pithy  para) 
graphs  for  exhibitor's  use  in  exploit 
ing  the  film  in  the  newspapers. 


EXHIBITORS  HERALD 


19 


PROGRAM  GAINING— NOT  DYING,  SAYS 

WILLIAM  A.  BRADY,  IN  ANSWER  TO  REPORTS 


Demand  for  World  Pictures  on  Established  Plan  Is  Greater 
Than  Ever  Before,  Producer  Asserts;  Is  Amused 
by  Contrary  Statements 


"I  derive  considerable  amusement," 
said  William  A.  Brady,  director  gen- 
eral of  World-Pictures,  ''from  reading 
a  statement  that  finds  its  way  into 
print  at  rather  regular  intervals  to  the 
effect  that  the  program  system  is 
slowly  but  surely  dying  off  and  that 
there  is  no  hope  for  the  future  except- 
ing through  the  specials.  But  for 
these,  we  are  assured  every  month  or 
so,  the  whole  motion  picture  industry 
would  be  cast  up  on  the  rocks  and 
dashed  to  splinters. 

"As  the  manufacturing  and  distrib- 
uting corporation  with  which  I  am 
connected  is  the  only  concern  in  this 
country  adhering  absolutely  to  the 
program  in  principle  and  action,  I 
suppose  its  members  are  in  a  better 
position  than  other  persons  to  know 
just  how  the  situation  stands.  I  am 
therefore  able  to  say  positively  that 
the  program,  so  far  as  the  business  of 
World-Pictures  may  be  regarded  as  an 
indication,  is  vastly  better  off  than  at 
any  time  since  the  first  animated  pho- 
tograph was  taken. 

Says  Program  Gains 

"Instead  of  being  in  a  forward  state 
of  decomposition,  as  the  disciples  of 
the  specials  would  have  us  believe,  the 
program  is  gaining  strength  and  mo- 
mentum every  minute.  It  is  in  no 
spirit  of  boastfulness  whatsoever,  but 
merely  as  a  matter  of  actual  record 
that  1  say  the  demand  for  the  World- 
Pictures  program  is  enormously 
greater  at  this  time  than  ever  before. 

"This  is  important  not  only  in  the 
personal  sense  (for  it  is  but  natural 
that  we  should  be  very  much  gratified 
at  the  existence  of  such  a  condition 
for  our  own  sakes),  but  as  justifying 
our  stand  for  the  program  in  the  face 
of  constantly  arising  opportunities  to 
'wildcat'  for  large  immediate  profits. 
I  have  said  before  now  that  our  prin- 


One  of  the  most  beautiful  film  the- 
aters in  the  country,  the  Lincoln/ 
Square,  was  opened  in  Decatur,  111., 
July  4.  The  theater  seats  1,400  per- 
sons, is  entirely  fireproof  and  has  a 
washed  air  ventilating  system.  The 
picture  screen  is  placed  amidst  beauti- 
ful scenic  surroundings  painted  by  Eu- 
gene Cox  of  Chicago. 

Among  the  big  special  productions 


ciple  is  not  a  matter  of  philanthropy 
or  benevolence,  but  a  plan  to  build  up 
a  structure  which  will  stand  the  test 
of  time. 

"We  are  out  for  business  that  will 
be  here  next  year  and  ten  years  hence, 
instead  of  trying  to  grab  everything 
at  once  and  let  the  future  take  care  of 
itself. 

Predicts  Glutted  Market 

"Meanwhile  a  careful  survey  of  the 
conditions  surrounding  the  specials 
will  indicate  that  the  time  is  rapidly 
approaching  when  the  market  must 
inevitably  be  glutted.  The  public, 
quite  obviously,  is  growing  more  and 
more  exacting  as  the  promises  of  the 
producers  increase  in  glowing  terms 
and  emphasis  and  the  number  of 
these  productions  expands. 

"Nobody  can  go  on  selling  plated 
jewelry  as  solid  gold  to  the  same  cus- 
tomers indefinitely.  A  forced  run  on 
Broadway  no  longer  means  anything 
to  the  motion  picture  fan,  and  it  long 
ago  ceased  to  impress  the  exhibitor. 
The  point  has  been  reached  where  the 
special  has  got  to  make  good  on  its 
advertising.  In  other  words,  if  the 
merit  is  not  there  the  public  finds  out 
about  it  in  an  amazingly  short  time. 
Always  Healthy  Demand 

"The  recurring  publications  of  the 
impending  dissolution  of  the  pro- 
gram really  mean  nothing.  There 
will  always  be  a  healthy,  solid  demand 
for  dependable  pictures,  which  are  an 
insurance  beforehand  to  the  exhibitor 
that  he  will  make  a  profit,  and  to  the 
public  that  it  will  not  be  disappointed. 

"I  should  like  to  be  as  certain  of 
everything  in  life  as  I  am  of  the  stead- 
ily and  permanently  increasing  vol- 
ume of  demand  for  •  World-Pictures 
Brady-made,  which  are  as  true  to  the 
program  principle  as  the  magnetic 
needle  is  to  the  Xorth  pole." 


%^ing  shown  at  the  new  theater  are 
the  K-E-S-E  features. 

The  Lincoln  Square  Theater  is  lo- 
cated on  the  circle  in  the  heart  of 
Decatur. 

Among  the  special  features  is  the 
splendid  orchestra  and  the  service  of- 
fered the  patrons  by  the  employees. 
The  manager,  Xate  Erber,  one  of  the 
former  owners  and  former  manager 
of  the  Fischer,  located  at  Danville, 
will  handle  the  house. 


MARION  DAVIES.  STAGE 
PLAYER,  NOW  WORKING 
IN  ARDSLEY  CORP.  FILM 


George  W.  Lederer  Wins  Star  Away 
from    Footlights;     Now  in 
"Runaway  Romany" 

Miss  Marion  Davies,  one  of  the 
principals  of  the  "Oh,  Boy"  com- 
pany, the  stage  production  which  ran 
for  some  time  at  the  Princess  The- 
ater, Xew  York,  has  left  the  com- 
pany and  will  appear  soon  under  the 
Ardsley  Art  Film  Corporation  ban- 
ner. 

Miss  Davies  was  won  away  from 
the  footlights  by  George  W.  Lederer 
of  the  Ardsley  Art  Film  Corporation, 
and  now  is  at  work  at  the  old  Bio- 
graph  studio  in  The  Bronx  off  her 
own  photoplay,  entitled  "Runaway 
Romany." 


MARION  DAVIES 
(Ardsley  Art  Film  Corporation 


In  the  story  of  "Runaway  Romany" 
the  young  actress  will  be  seen  as 
Firefly,-  favorite  of  a  gipsy  group  to 
which  she  has  been  attached  since  she 
was  stolen  from  her  father,  a  wealthy 
mine  owner,  when  she  was  only  2 
years  old.  When  she  has  become  a 
young  woman  her  father  has  taken 
into  his  home  an  impostor,  believing 
her  to  be  his  own  daughter.  As  the 
action  unfolds  to  the  denouement 
when  the  impostor  is  ousted  and  the 
rightful  heiress  installed  in  her  place, 
there  is  plenty  of  opportunity  for 
swift,  clear  and  incisive  development 
of  the  theme.  In  the  preliminary 
scenes  Miss  Davies  has  justified  her 
choice  as  the  star,  and  her  director 
is  said  to  have  taken  full  measure  of 
the  opportunities  for  scenic  beauty, 
humorous  incidents  and  thrilling  sit- 
uations. 


NEW  $200,000  FILM  THEATER  OPENED  IN 
DECATUR,  ILL.,  WITH  NATJL_EB£EB_  MANAGER 


20 


EXHIBITORS  HERALD 


"REDEMPTION"  FILM,  WITH  EVELYN  NESBIT  AND 
LITTLE  RUSSELL  THAW,  DRAWS  CAPACITY  HOUSES 


WILBUR  BATES,  NOTED 
NEWSPAPER  MAN,  MADE 
PARALTA  PUBLICITY  CHIEF 


State  Rights  Picture  Plays  to  Big  Business  in  Chicago  and 
New  York,  Despite  Weather;  Story  on  Screen 
of  Star's  History  a  Lure 


Even  in  the  heat  of  midsummer, 
when  the  thoughts  of  theater-goers 
turn  to  the  seashore  and  the  moun- 
tains and  theaters  are  temporarily  for- 
gotten, "Redemption,"  with  Evelyn 
Nesbit  and  her  son  Russell  Thaw,  is 
proving  a  big  attraction.  The  fact 
that  the  picture  is  playing  to  big  busi- 
ness in  every  theater  where  shown, 
without  exception,  even  at  unusual 
prices  for  a  photoplay  attraction, 
proves  its  value.  From  the  time  that 
it  stayed  five  weeks  at  the  George  M. 
Cohan  Theater  in  New  York,  when 
only  scheduled  for  two,  until  the  pres- 
ent, when  it  is  doing  so  well  in  New- 
ark, Chicago,  New  York  and  various 
other  cities,  it  has  never  failed  as  an 
attraction. 

In  the  Broad  Street  Theater,  New- 
ark, where  big  sta^e  attractions  are 
presented  during  the  winter  season, 
all  records  for  the  house  were  broken 
with   "Redemption,"    and    it   is  still 


very  popular.  At  Keith's  Alhambra 
Theater  in  New  York,  even  after  its 
run  at  the  Cohan,  it  played  to  big 
business  for  two  weeks.  In  the 
Colonial,  Chicago,  it  ran  as  a  fea- 
ture attraction  to  unusual  business, 
even  for  the  summer  time.  It  will 
open  in  various  other  big  theaters  in 
the  fall  and  later  in  the  summer. 

This  picture  has  already  proved  its 
value  as  a  state  rights  proposition  by 
never  failing  to  draw,  and  to  please 
whoever  sees  it.  The  biggest  men  in 
the  film  world  have  already  bought 
state  rights,  and  invariably  have  al- 
ready contracted  for  enough  bookings 
to  insure  their  profit,  without  tapping 
the  full  resources  of  their  territory. 

The  magic  of  the  name  of  Evelyn 
Nesbit  and  her  tragic  story  is  still  in- 
teresting and  theater-goers  want  to 
see  the  story  she  tells  from  the  screen. 

David  Bernstein,  1493  Broadway,  is 
handling  the  state  rights  sale  of  this 
feature. 


ENID  MARKEY  LEADS  AN  ALL-STAR  CAST 

IN  NEW  CORONA  FILM,  "THE  CURSE  OF  EVE" 


Company  Adopts  Policy  of  "The  Story  First"  with  Repre- 
sentative Group  of  Players  as  Opposed  to 
Featuring  a  Single  Star 


The  Corona  Cinema  Company,  pro- 
ducers of  "The  Curse  of  Eve,"  in  stat- 
ing their  policy  of  production,  have 
lined  up  with  other  motion  picture 
producers  who  have  come  out  in  favor 
of  the  system  of  making  the  story, 
with  an  all-star  cast,  the  primary  con- 
sideration in  picture  making  as 
opposed  to  the  practice  of  featuring  a 
single  star  and  choosing  roles  to  suit 
the  talents  of  a  particular  player. 
Enid  Markey  in  Lead 

With  this  aim  ki  mind  the  cast  for 
"The  Curse  of  Eve,"  which  is  the  ini- 
tial production  of  this  company,  was 
chosen  with  the  idea  of  getting  as 
many  first  rate  players  as  possible  to 
handle  the  various  roles.  The  feminine 
lead  in  the  production  is  played  by 
Enid  Markey,  former  Triangle  leading 
woman.  Miss  Markey  enacts  the  role 
of  the  modern  Eve  in  the  tense  drama 
which  is  appropriately  introduced  by 
a  biblical  prologue.  Opposite  her  is 
Ed  Coxen,  another  well  known  play- 
er, who  in  this  picture  appears  as  the 
young  hero. 

The  heavy  man  of  the  picture  is 


Jack  Standing,  one  of  the  celebrated 
family  of  actors  of  that  name. 
All  Established  Players 
Together  with  these  three  in  the 
leading  roles  are  Clarissa  Selwynn, 
who  appears  as  the  feminine  heavy; 
Eugenie  Besserer,  Marion  Warner, 
Elsie  Greeson,  William  Quinn,  Arthur 
Allardt,  G.  Raymond  Nye,  Jack  Lott 
and  George  Kuwa,  the  last  named  be- 
ing a  Japanese  actor  of  known  ability. 
Nearly  all  of  these  players  have  done 
commendable  work  in  other  produc- 
tions before  "The  Curse  of  Eve." 


HELEN  HAYES  BROWN  IS 
EDWARD  WARREN'S  "FIND" 
FOR   NEXT  PHOTOPLAY 

Edward  Warren  claims  to  have  dis- 
covered a  new  star  for  the  motion 
pictures  and  he  predicts  a  great  future 
for  her.  Her  name  is  Helen  Hayes 
Brown  and  she  will  appear  in  Mr. 
Warren's  next  production  now  being 
rapidly  completed  at  his  elaborate 
studios  in  Grantwood. 


Takes  Up  Work  with  New  Concern 
After  Wide  Experience  on 
Big  Publications 

Wilbur  Bates,  general  publicity  man 
for  the  Paralta  Plays,  Inc.,  and  the 
Bessie  Barriscalc  and  J.  Warren  Ker- 
rigan productions,  has  had  a  most  in- 
teresting career  as  a  newspaper  and 
theatrical  advertising  man. 

Mr.  Bates  is  a  native  of  Boston.  He' 
ran  away  from  home  at  the  age  of  13 
and  secured  employment  in  a  Boston 
detective  agency's  office  and  at  16  be- 
came connected  with  the  Massachu- 
setts Society  for  the  Prevention  of 
Cruelty  to  Children,  on  their  detec- 
tive staff. 


WILBUR  BATES 
General  Publicity  Man  for  Paralta  Plays,  Inc. 

A  year  later  he  secured  a  position 
as  reporter  on  the  Boston  Herald, 
where  he  remained  three  years  and 
then  joined  the  rcportorial  staff  of 
the  New  York  World. 

Mr.  Bates  left  newspaper  work  to 
take  up  pressagenling  for  "The 
Devil's  Auction"  and  three  years  later 
joined  the  Leibler  &  Company  forces, 
doing  the  newspaper  work  for  "The 
Royal  Box." 

In  1899  Mr.  Bates  joined  Klaw  & 
Erlanger  as  general  press  representa- 
tive for  "Ben  Hur"  and  other  produc- 
tions, remaining  nearly  ten  years  with 
that  firm. 

In  May,  1908,  he  abandoned  theatri- 
cal work  and  was  special  correspond- 
ent for  Prof.  Metchnikoff  and  his  dis- 
coveries until  he  joined  D.  W.  Griffith 
in  exploiting  "Intolerance." 


EXHIBITORS  HERALD 


21 


"WHO'S  YOUR  NEIGHBOR?"  FILM  APPROVED  BY 

N.  Y.  ORGANIZATIONS  AS  A  GREAT  LESSON 


Such  a  big  impression  has  "Who's 
Your  Neighbor?"  the  seven-reel  so- 
ciological cinema  spectacle  written  by 
YYillard  Mack,  directed  by  S.  Rankin 
Drew  and  sponsored  by  Master 
Dramas  Features,  Inc.,  1493  Broad- 
way, Xew  York,  created  that  several 
quasi-official  organizations  investigat- 
ing social  conditions  in  New  York 
City  have  put  themselves  on  record  as 
approving  and  being  in  sympathy  with 
this  motion  picture,  and  calling  it  a 
powerful  lesson. 

Shows  Actual  Conditions 

"It  is  a  powerful  argument,  tremen- 
dous and  far-reaching  in  its  influence 
for  good,"  said  R.  \V.  Hebberd,  exec- 
utive secretary  of  the  Committee  of 
Twelve.  "It  is  absolute  in  its  fidelity 
to  actual  conditions,  and  it  depicts  an 
existing  evil  which  would  be  mini- 
mized considerably  if  we  took  more 
interest  in  our  neighbors  and  found 
out  for  ourselves  just  who  and  what 
they  are." 

In  the  Xew  York  Evening  Journal, 
June  30,  Mrs.  Grace  Humiston,  who 
solved  the  mystery  of  Ruth  Cruger's 
disappearance,  said,  under  her  signa- 
ture: "The  congestion  of  population, 
the  fact  that  a  family  living  in  a  flat 
might  not  have  any  means  of  knowing 
the  character  of  the  nearest  neigh- 
bor .  .  .  have  all  conduced  to  tak- 
ing from  the  girlhood  of  the  city  the 
guarding  influences  that  are  essential 
for  the  proper  safeguarding  of  the 


young.  'Who's  Your  Neighbor?'  of- 
fers a  practical  solution  to  this  prob- 
lem." 

Ad  Aids  Are  Offered 

Further  announcement  is  made  by 
General  Manager  Herman  Becker 
that  "Who's  Your  Neighbor?"  will 
have  the  most  complete  assortment  of 
advertising  accessories  ever  put  out 
with  a  feature.  There  will  be  four 
kinds  of  one-sheet,  three-sheet,  six- 
sheet  and  24-sheet  lithographs,  news- 
paper cuts,  slides,  window  cards,  ban- 
ners, heralds,  throw  aways,  and  many 
other  novelties  never  before  seen. 

Several  deals  have  already  been 
consummated  and  within  a  few  days 
proper  announcement  will  be  made  as 
to  what  territories  have  been  sold. 
Inquiries  are  continuing  to  come  daily 
from  interested  buyers  all  over  the 
country. 


NEW  OUT-DOOR  STAGE 

BEING  USED  BY  WORLD 

A  new  out-door  stage  for  World- 
Pictures  Brady-made  has  been  erected 
alongside  the  Peerless  studio  in  Fort 
Lee.  This  is  said  to  be  the  largest 
fresco  stage  in  the  East,  with  dimen- 
sions equaling  65  by  125  feet.  In 
these  summer  days  four  directors  are 
constantly  producing  within  this  area, 
and  with  the  players,  cameramen  and 
other  employees,  hail  as  a  godsend 
their  liberation  from  temperatures 
under  glass. 


THANHOUSER  TELLS 
SOME  OF  THINGS  NOT 
IN  NEW  PHOTOPLAY 

Edwin  Thanhouser  says  "It 
Happened  to  Adele,"  his  Pathe- 
Gold  Rooster  play,  which  stars 
Gladys  Leslie,  is  a  new  sort  of 
story  of  the  stage. 

He  states: 

It  is  a  story  of  a  chorus  girl 
but— 

There  are  no  stage  door  John- 
nies who  hunt  innocent  little 
girls. 

There  are  no  unscrupulous 
managers  who  offer  stardom  at 
the  price  of — 

The  heroine  hasn't  a  single 
chance  to  say  "I  would  rather 
be  virtuous  than  rich";  or 

"I'd  rather  be  unknown  in  the 
chorus  than  notorious  in  the 
electric  lights." 

There  isn't  even  a  vampire 
stage  woman  who  tries  to  show 
the  heroine  the  easiest  way. 

Certainly,  Mr.  Thanhouser  ad- 
mits, this  is  not  a  play  for  aspir- 
ing dramatists  to  see. 


SALES  MANAGER  KENT 

OF    GENERAL  STARTS 

TOUR  OF  EXCHANGES 

Will  Visit  Southern  and  Western  Of- 
fices for  Purpose  of  Extending 
Activities    of  Branches 

For  the  purpose  of  inspection  and 
extension  of  the  activities  of 
branches.  General  Film's  sales  man- 
ager, Sidney  R.  Kent,  has  started  on 
a  tour  of  Southern  and  Western  of- 
fices. His  trip  will  require  a  month, 
during  which  a  number  of  important 
matters  are  to  be  taken  up  with  ex- 
hibitors as  well  as  with  exchange 
managers. 

-The  tour  is  necessary  because  of 
the  increase  in  the  bulk  of  General 
Film's  product  and  the  increase  in 
the  proportion  of  sales.  The  appli- 
cation of  General's  new  merchandis- 
ing policies  is  to  be  completed  dur- 
ing this  trip.  One  aim  is  the  im- 
provement of  the  contact  of  branch 
officers  with  the  exhibitor. 

Mr.  Kent  will  make  these  cities  be- 
fore he  returns  to  Xew  York  in  the 
following  order:  Pittsburgh,  Cleve- 
land, Chicago,  Omaha,  Kansas  City, 
St.  Louis,  Dallas,  New  Orleans,  At- 
lanta, Washington,  Philadelphia. 


Attend  the  Chicago  Convention 
—  make  the  voice  of  square-deal- 
ing heard  upon  the  floor  of  that 
assembly. 


A  BIG  SCENE  FROM  -'WHO'S  YOUR  NEIGHBOR?" 


ONE  OF  THE  STRONG  SCENES  FROM  THE  SOCIOLOGICAL  CINEMA  SPECTACLE 
WHICH  IS  SAID  TO  TEACH  A  BIG  LESSON   (  Master  Drama  Features,  Inc.) 


22 


EXHIBITORS  HERALD 


TRIANGLE  TO  DISTRIBUTE  PARALTA  FILMS 

ON  LATTER  CONCERN'S  ESTABLISHED  PLAN 


important  Deal  Completed  by  S.  A.  Lynch  and  Carl  Anderson 
Leaves  Each  Company  Intact;  Kerrigan  and 
Barriscale  Plays  First  to  Be  Issued 


•  Within  the  past  week  one  of  the 
most  important  .deals  yet  made  was 
brought  to  completion  by  S.  A. 
Lynch,  president  of  the  Triangle  Dis- 
tributing Corporation,  and  Carl 
Anderson,  president  of  Paralta  Plays, 
Inc.,  by  which  Triangle  becomes  dis- 
tributor of  Paralta  Plays  under  the 
Paralta  plan. 

This  deal  possesses  great  poten- 
tialities and  will  have  a  far-reaching 
influence  in  the  motion  picture  indus- 
try. It  brings  into  co-relation  in  in- 
terests a  powerful  distributing  organi- 
zation and  producing  corporations 
backed  by  immense  financial  re- 
sources. 

.  While  the  Triangle  distributing  and 
producing  interests  are  well  known 
all  over  the  world,  Paralta  Plays,  Inc., 
has  been  in  existence  only  since 
March  last. 

Paralta  Growth  Rapid 

In  but  fifteen  weeks  Paralta  has 
brought  together  one  of  the  greatest 
producing  staffs  in  this  country,  has 
established  two  subsidiary  producing 
corporations — The  Bessie  Barriscale 
and  J.  Warren  Kerrigan  Feature  Cor- 
porations, operating  in  one  of  the  larg- 
est studios  in  America — and  now  has 
completed  two  great  special  photo- 
dramas  which  will  be  ready  for  pub- 
lication in  August  and  sold  by  Tri- 
angle under  the  Paralta  plan. 

One  of  these  productions  is  Bessie 
Barriscale  in  Grace  Miller  White's 
love  story,  "Rose  o'  Paradise,"  and 
the  other  is  J.  Warren  Kerrigan  in  a 
screen  version  of  Peter  B.  Kyne's  ro- 
mantic novel,  "A  Man's  Man."  It  is 
believed  that  "Rose  o'  Paradise"  will 
prove  even  a  greater  success  than 
Mrs.  White's  previous  screen  success, 
"Tess  of  the  Storm  Country." 

Paralta  Plays,  Inc.,  is  founded  on  an 
idea  based  in  equity,  stability,  cer- 
tainty and  permanence  in  contracts 
and  the  principle  of  protecting  exhib- 
itors by  granting  them  exclusive,  de- 
fined, non-competitive  exhibiting  dis- 
tricts for  a  specified  time. 

Success  Founded  on  Policy 

The  slogan  on  which  Paralta  Plays, 
Inc.,  has  built  up  a  remarkable  pres- 
tige in  the  industry  in  less  than  three 
months  has  been  the  Paralta  plan — 
to  eliminate  waste  and  wasteful- meth- 
ods by  establishing  certainty  in  the 
duration  of  contracts  and  rental 
charges,  to  increase  exhibitors'  profits 


by  granting  longer  runs  and  to  de- 
vclope  the  full  exhibiting  possibilities 
of  special  photodramatic  productions 
not  now  done  under  the  existing  sys- 
tem. Fully  65  to  70  per  cent  of  the 
exhibiting  possibilities  of  big  special 
feature  pictures  are  wasted  under  the 
system  which  now  governs  their  dis- 
tribution and  exhibition — they  arc  not 
run  long  enough  in  90  per  cent  of  the- 
aters to  give  all  the  people  a  chance 
to  see  them  who  would  do  so  had  they 
the  opportunity. 

Outline  of  Plan 

Contracts  have  been  signed  which 
identifies  the  relation  of  interests  be- 
tween the  Triangle  Distributing  Cor- 
poration and  Paralta  Plays,  Inc. 

Under  these  contracts  Paralta 
Plays,  Inc.,  and  the  J.  Warren  Kerri- 
gan and  the  Bessie  Barriscale  Feature 
Corporations  in  no  way  lose  their 
identity  and  they  are  in  no  way  amal- 
gamated, absorbed  or  taken  over  by 
the  Triangle  Distributing  Corpora- 
tion. 

The  Triangle  Distributing  Com- 
pany's relations  with  the  Paralta 
corporations  are  simply  and  solely 
that  of  distributor  of  their  productions 
on  a  special  defined  policy  of  distribu- 
tion, which  will  prove  very  advan- 
tageous to  every  exhibitor  showing 
Paralta  Plays. 

No  changes  will  be  made  in  Par- 
alta's  production  plans.  Eight  big 
photodramas  a  year  will  be  produced 


by  both  Mr.  Kerrigan  and  Miss  Bar- 
riscale, making  sixteen  a  year  to  be 
sold  under  the  Paralta  plan,  which 
gives  an  exhibitor  full  control  of  the 
exhibition  of  Paralta  pictures  in  his 
exclusive  exhibiting  district  for  one 
year. 


FRED  C.  AIKIN  MADE 
GENERAL  MANAGER  OF 
ALLEN  FILM  CORP.,  CHICAGO 

Will    Divide    Time    Between  Work 
with  Selig  and  Exploitation  of 
"Garden  of  Allah" 

Fred  C.  Aikin,  one  of  the  most  pop- 
ular men  in  the  motion  picture  indus- 
try, has  been  elected  general  manager 
of  the  Edmund  M.  Allen  Film  Cor- 
poration of  Chicago.  Despite  the  fact 
that  Mr.  Aikin  is  busily  engaged  in 
the  state  rights  field  for  the  Selig 
Company,  he  plans  to  spend  a  portion 
of  every  working  day  in  the  Allen  of- 
fices, 29  South  La  Salle  street,  where, 
in  association  with  Edmund  M.  Allen, 
Harry  J.  Ridings,  Joseph  Harris  and 
other  officers  of  the  Allen  Company, 
a  pretentious  campaign  for  "The  Gar- 
den of  Allah"  will  be  formulated  and 
launched. 

Mr.  Aikin's  years  of  experience  in 
the  film  industry,  and  his  personal  ac- 
quaintanceship with  all  those  who  are 
influential  in  the  motion  picture  world, 
points  to  him  as  one  man  in  a  thou- 
sand to  be  chosen  to  assist  in  starting 
the  new  company  on  a  prosperous 
career.  The  company  is  planning  an 
elaborate  booking  and  publicity  cam- 
paign in  eight  states  for  "The  Garden 
of  Allah,"  which  is  considered  as  one 
of  the  most  promising  film  produc- 
tions of  1917. 


j    BLUEBIRD  BILL  POSTING    CO.  _  | 

Start  a 

BLUEBIRD 


DAY 

in  your  House 


Emmy  Wehlen  in 

"THE  TRAIL  OF  THE  SHADOW" 

Metro  drama;  five  parts;  published  July  2 

As  a  whole  -  Twaddle 

Story    _   Impossible 

Star    _    Adequate 

Support   _   F'air 

Settings     In  keeping 

Photography     _  Clear 

"The  Trail  of  the  Shadow"'  is  one  of  those  Diamond 
fDick  stories  dressed  up  in  modern  garb.  Emmy  W  ehlen 
does  very  well  as  the  persecuted  maiden  of  the  piece,  who 
Is  chased  through  the  five  reels  by  a  heavily  bearded 
['Shadow,"  who  wishes  to  wreak  vengeance  upon  her  be- 
cause of  "her  pride."  The  hero  enters  upon  a  fine  steed 
Sn  the  last  reel,  shoots  the  despicable  villain  and  marries 
the  girl.  The  reviewer  doubts  if  the  film  will  please  the 
[average  audience.  It  was  presented  in  Chicago  under  a 
'for  adults  only"  permit. 

The  story:  Sylvia  Mason's  father  is  robbed  by  his  sec- 
retary, Leslie,  who  agrees  to  restore  the  fortune  if  he  is 
allowed  to  marry  S}-lvia.  A  fight  follows  and  Mason  is 
killed.  Sylvia  goes  West  and  makes  bcadwork  baskets 
for  a  living.  Leslie  comes  to  her  cabin  while  seeking 
refuge  from  pursuing  mountain  police,  compels  her  to 
hide  him  and  thereafter  holds  her  in  his  power.  She  falls 
in  love  with  Henry  Hilliard,  an  Easterner,  whose  proud 
mother  wishes  to  break  the  engagement.  She  spurns  the 
proffered  check  book,  but  later  agrees  to  let  Henry  go, 
and  when  summoned  to  Leslie's  cabin  falls  into  the 
clutches  of  Leslie,  "the  shadow,"  again.  She  is  saved  by 
the  timely  arrival  of  Hilliard,  who  shoots  the  villain  and 
marries  Svlvia. 


June  Caprice  in 

"PATSY"  * 

William  Fox  comedy;  five  parts;  published  July  1 

As  a  whole  Poor 

Story   _       Lacks  plot 

Star   _   .'.   _  Pretty 

Support      Good 

Settings   _  Adequate 

Photography   _  Excellent 

A  very  light  repast  is  "Patsy."  The  Fox  Company 
should  put  these  plays  up  in  bunches  and  let  exhibitors 
pick  out  the  rotten  ones,  and  thus  avoid  disappointing 
audiences.  One  has  a  feeling  of  having  wasted  the  hour 
after  sitting  through  five  reels  of  this  stuff. 

It  is  not  sufficient  to  have  a  fair-haired  screen  star 
romp  through  5,000  feet  of  celluloid  with  a  good-looking 
hero  to  hold  motion  picture  audiences  nowadays.  There 
should  be  a  story.  In  the  present  instance  the  plot  is 
about  as  thick  as  skimmed  milk  on  a  plate  and  about  as 
nourishing.    The  photography  is  excellent. 

The  story:  Patsy's  father  realizes  that  Patsy  is  grow- 
ing into  womanhood  and  decides  to  send  her  to  the  city 
to  his  friend  Richard  Hewitt,  to  acquire  an  education. 
Hewitt,  however,  unknown  to  Patsy's  father,  had  died  and 
left  his  fortune  to  his  son,  who  is  going  a  rather  fast 
pace.  While  "in  his  cups"  he  has  married  an  adven- 
turess, and  Patsy's  arrival  upsets  his  household.  Patsy 
falls  in  love  with  her  handsome  benefactor  and  learns 
courtship  from  a  housemaid's  handbook.  The  butler 
finally  exposes  the  adventuress  as  his  runaway  wife,  and 
the  wedding  of  Patsy  and  Hewitt  follows. 


Herbert  Rawlinson  in 

"COME  THROUGH' 

Universal  drama;  seven  parts;  state  rights  basis 

As  a  whole  _  _  Strong 

Story  _    _   Gripping 

Star     _  Ideal 

Support       Excellent 

Settings   Elaborate 

Photography      _  Clear 

"Come  Through"  is  a  play  with  a  real  punch.  It  is  a 
screen  story  that  grips  and  one  that  is  on  a  par  with  the 
very  best  dramatic  productions. 

George  Bronson  Howard  wrote  it,  and  a  thoroughly 
capable  cast  of  players  interpreted  the  parts.  That  fin- 
ished actor  Herbert  Rawlinson  heads  the  cast,  and  able 
support  is  given  him  by  Alice  Lake,  George  Webb,  Jean 
Hathaway,  Roy  Stewart,  Margaret  Whistler,  William 
Dyer  and  Charles  Hill  Mailes.  Jack  Conway's  direction 
of  the  piece  is  faultless  and  the  photography  is  of  the 
best. 

The  reviewer  recommends  this  feature  to  exhibitors 
who  are  looking  for  a  play  that  will  grip  audiences.  It 
is  a  big  story,  well  done  and  will  hold  spectators  in  their 
seats  to  the  very  en'd. 

The  story:  Buck  Linsay  becomes  engaged  to  Yelma 
Gay,  although,  Yelma  is  in  love  with  another.  Upon 
Buck's  discovery  of  this  love  affair  he  forces  Velma  to 
marry  a  cracksman,  who  enters  the  house,  thinking  it  is 
her  lover.  Velma  accompanies  the  crook  to  the  city  and 
Linsay  soon  discovers  his  mistake.  Through  Velma's 
influence,  James  Harrington  Courts,  the  crook,  reforms. 
They  become  professional  dancers  in  a  cafe,  where  Linsay 
finds  them.  He  determines  to  take  Velma  back  and 
employs  a  politician  to  "frame-up"  Courts.  A  gang  of 
detectives  hound  Courts  until  he  is  almost  ready  to  give 
in  to  the  politicians.  A  political  boss,  McGinnis,  offers  to 
save  him  if  he  will  steal  some  papers  from  a  safe.  Courts 
refuses  to  do  this  and  McGinnis  beats  Courts  into  insensi- 
bilitv  in  his  office.  Courts  is  rescued  by  Linsay  and  Velma, 
who  arrive  with  the  police.  It  is  then  Velma  realizes  she 
loves  Courts.  The  picture  was  presented  at  the  Play- 
house, Chicago,  the  week  of  July  8. 


Mary  Pickford  in 

"THE  LITTLE  AMERICAN" 

Artcraft  Pictures  Corporation;  six  parts;  published  July  1 

As  a  whole   Great 

Story    _    Patriotic 

Star    _  _  "Little  Mary" 

Support        Excellent 

Settings      _  _  Great 

Photography   _     Marvelous 

Mary  Pickford  is  here  again,  in  "The  Little  American." 
With  such  people  as  Jeanie  McPherson,  author;  Cecil  B. 
De  Mille,  director,  and  Wilfred  Buckland,  art  director  and 
Miss  Pickford's  cameraman,  it  is  no  wonder  that  the 
picture  is  a  great  production.  To  persons  who  still  are 
asking,  "Why  is  America  in  this  war?"  "The  Little  Amer- 
ican" is  a  forceful  reply,  as  well  as  a  satisfactory  one. 
The  battle  line  furnishes  the  settings  for  most  of  the 
scenes.  The  horrors,  devastation  and  dastardly  crimes 
thus  far  committed  are  so  well  portrayed  that  it  will  make 
every  man,  woman  and  child  realize  that  the  Prussian 
system  can  not  be  held  in  check,  but  must  be  entirely 
eradicated.  The  film,  with  its  many  situations,  offers  many 
opportunities  for  "Little  Mary"  to  make  audiences  smile. 

The  lighting  of  the  battle  scenes  taking  place  at  night 


24 


EXHIBITORS  HERALD 


and  the  sinking  of  the  Lusitania — which  ship  in  this  pic- 
ture is  called  the  "Veritania" — are  two  of  the  most  mar- 
velous scenes  ever  photographed.  With  its  fundamental 
purpose  embodied  in  a  delightful  romantic  story,  it  is  a 
production  whose  mission  will  be  fulfilled  without  any 
gruesome  after  effects.  Mary  is  living  up  to  and. exceed- 
ing the  reputation  she  attained  in  her  last  Artcraft  picture 
as  a  new  "Mary."  She  rises  superbly  to  the  big,  dramatic 
situations.  Jack  Holt,  the  hero,  gives  an  excellent  per- 
formance. Each  artist  is  worthy  of  separate  mention. 
The  cast  includes  Hobart  Bosworth,  James  Neill,  Guy 
Oliver,  Edythe  Chapman,  Lillian  Leighton,  Ben  Alexan- 
der, De  Witt  Jennings,  Walter  Long  and  Raymond 
Hatton. 


A  DRAMATIC  MOMENT  FROM  "THE  LITTLE  AMERICAN," 
FEATURING  MARY  PICKFORD  (Artcraft) 

The  story:  Carl  Von  Austreim  is  in  love  with  Angela 
Moore  (Mary).  So  is  Count  Jules  De  Destin,  but  he  is 
destined  to  wear  bachelor  buttons  for  Angela  returns 
Carl's  love.  It  is  the  Fourth  of  July  and  Angela's  birth- 
day, when  a  mysterious  visitor  summons  Carl  to  leave 
America.  Shortly  afterwards  Angela's  father  receives  a 
note  from  his  sister  asking  that  Angela  be  sent  to  France 
to  cheer  her  in  her  lonely  old  age.  Angela  embarks  on 
the  Veritania,  which  is  sunk  by  the  submarine  U-21. 
Miraculously  Angela  is  saved.  Carl,  at  the  front,  is  forced 
to  drink  to  the  health  of  the  captain  of  the  submarine, 
although  he  knows  that  his  beloved  was  on  the  ill-fated 
liner. 

Angela  arrives  at  Vangy  in  the  midst  of  a  German  bom- 
bardment, but  refuses  to  leave  the  place.  She  stays  to 
take  care  of  the  wounded,  turning  her  home  (her  aunt 
has  died  and  she  now  is  mistress)  into  an  impromptu  hos- 
pital. Vangy  is  taken  by  the  Germans  and  Angela's  cha- 
teau is  ransacked  and  her  maid  servants  mistreated.  She 
herself  is  chased  through  her  own  home.  In  pursuit  of 
her  is  a  fine  example  of  Prussian  militarism.  In  the 
struggle  that  ensues  she  is  thrown  against  the  electric 
button  and  in  the  light  that  floods  the  room  she  dis- 
covers her  attacker  to  be  none  other  than  Carl.  She 
begs  him  to  redeem  his  manhood  and  save  the  women, 
and  he  informs  her  that  he  cannot  give  orders  to  his 
superiors.  She  begs  the  officer  to  save  her  women  and 
his  reply  is  that  she  will  be  placed  with  them  unless  she 
takes  off  his  boots.  Carl  has  to  stand  seeing  the  woman 
he  loves  degraded  by  service  to  these  boots.  Angela,  by 
a  hidden  wire,  informs  the  French  of  the  position  of  the 
German  guns  and  a  successful  bombardment  begins. 

Angela's  wire  is  discovered  and,  when  she  refuses  to 
send  false  positions,  she  is  condemned  to  be  shot.  That 
she  is  an  American  makes  no  difference.    Carl  sees  an 


officer  take  Angela  by  the  hair  and  he  declares  his  loath- 
ing of  the  emperor  and  "damnable"  system,  and  he  is  con- 
demned to  be  shot  for  treason. \  Fate  intervenes  and  they 
are  both  saved  and  because  of  Angela's  service  to  France 
she  is  granted  amtsport  for  her  beloved  Carl. 


^ Mary  McAlister  in 

<T  "WHERE  IS  MY  MOTHER?" 

ssanay-K-E-S-E  drama;  S.  T.  25  minutes;  published 
July  11 


As.  a  whole  _  -  Appealing 

Story   _    Touching 

Star       -  Brilliant 

Support     -  Fine 

Settings    -    .Suitable 

Photography     -  -.-Clear 


Especially  strong  in  its  appeal  to  the  feminine  audience 
will  "Where  Is  My  Mother?"  a  unit  of  the  "Do  Children 
Count?"  series,  prove  itself.  The  story  is  touching,  deal-j 
ing  with  the  pleadings  of  a  little  girl  for  the  return  of 
her  mother,  who  has  been  driven  from  the  house  by  herj 
irate  husband. 

Little  Mary  McAlister  does  some  brilliant  work  and 
the  way  she  puts  herself  into  her  roles  is  very  commend- 
able. There  is  no  doubt  but  what  she  will  immediately 
win  her  audiences  in  "Where  Is  My  Mother?" 

In  the  support  of  Little  Mary  appear  John  Cossar, 
Mabel  Bardine  and  Patrick  Calhoun. 


LEFT    TO    RIGHT— MABEL    BARDINE.    MARY  McALISTER, 
PATRICK  CALHOUN  AND  JOHN  COSSAR  IN  A  SCENE  I 
FROM  "WHERE  IS  MY  MOTHER?"  (Essanay) 

The  story:  John  Burdock  goes  away  on  a  business 
trip  and  asks  his  friend  Robert  Wilkins  to  entertain  his 
wife.  Wilkins  is  in  love  with  Mrs.  Burdock  and  one  eve- 
ning on  their  return  from  the  opera  he  takes  her  into  his 
arms.  Just  at  this  mpment  John  enters  and  drives  both 
Wilkins  and  Mrs.  Burdock  from  the  house. 

Little  Nina,  their  daughter,  continually  asks  for  her 
mother  and  after  the  husband's  anger  has  passed  he  too 
longs  for  the  return  of  his  wife. 

Wilkins  goes  to  the  European  war  and  writes  a  letter 
explaining  the  wife's  innocence.  A  happy  reconciliation 
is  brought  about  by  Wilkins'  letter. 


LOUISE  HUFF  WORKS  ON  NEW  FILM 


Louise  Huff  and  Jack  Pickford  are  at  the  Moroscc 
studio  working  on  a  school  boy  story  under  the  directiot 
of  William  H.  Taylor. 


EXHIBITORS  HERALD 


25 


Susan  Grandaise  in 

"WHEN  TRUE  LOVE  DAWNS" 

3rady-International  Service-World  Pictures;  five  parts; 
published  July  16 


As  a  whole  

Story  _.. 

Star    — 

Support   

Settings    

Photography  ... 


.Good  entertainment 

„  _  Interesting 

  Exquisite 

 _  Virile 

 _  _  Gorgeous 

   Fine 


"When  True  Love  Dawns,"  the  fourth  and  last  of  the 
rady-International  pictures,  is  such  a  good  one  that  it 
ems  regrettable  that  there  are  to  be  no  more  like  it. 
ouis  Mercanton,  the  director  of  these  program  features, 
rough  them  has  gained  a  reputation  for  carefulness, 
rtistry  and  perfection  of  detail.    The  story  contains  all 
he  charms  of  the  old  novelists  such  as  Bulwer  Lytton, 
Jir  Walter  Scott  and  George  Eliot.    It  is  the  type  of  tale 
hat  never  fails  to  hold  the  attention.    The  clever  sub- 
ties,  elaborate  settings  and  splendid  cast,  with  fine  inter- 
relations of  the  various  roles,  make  the  picture  worth 
ooking  and  repeating. 


ONE    OF   THE    BIG    MOMENTS    IN"    "WHEN'    TRUE  LOVE 
DAWN'S"  (Brady-International  Service) 

Susan  Grandaise,  who  is  known  as  "the  sweetest  girl 
[in  Europe,"  heads  the  cast  with  an  appealing  and  con- 
vincing performance  of  a  difficult  role.  Others  in  the  cast 
are  Brenton  Marchville,  Albert  Signer,  Paul  Guide,  Marie 
Jalabert.    Paris  furnishes  the  atmosphere. 

The  story:     Susan  lives  with  her  grandmother,  the 
Duchess  of  Breville.    George  Destray,  a  millionaire  finan- 
i  cier,  in  love  with  Susan,  is  a  frequent  visitor  at  their 
home.    Robert,  Susan's  brother,  leads  a  gay  life  in  Paris, 
!  while  Paul  Lancy,  his  friend,  earns  a  meager  living  in 
I  Paris  as  an  artist.     Robert  gambles  his  fortune  away. 
Paul,  who  is  in  love  with  Susan,  hesitates  to  speak  be- 
l  cause  of  her  wealth,  but  when  her  money  is  gone  he  tells 
her  of  his  love.     Under  the  inspiration   Paul  paints  a 
'■  wonderful  picture.    To  cover  Robert's  debts  the  duchess 
sells  the  estate.    Destray  buys  it  back  and  gives  it  to  the 
duchess  as  a  present.    Susan  has  refused  Destray's  pro- 
posal of  marriage,  but  when  she  sees  that  it  necessitates 
_  her  grandmother's  refusal  of   Breville,  she  consents  to 
marry  him.    He  strives  to  make  her  happy,  and  gives  her 
brother  Robert  charge  of  his  estate.    But  Paul,  after  a 
successful  painting  has  been  hung,  comes  back  to  renew 
his  suit  with  Susan.    She  resists  for  a  time,  but  finally 
she  agrees  to  go  away  with  him.    Her  husband  hears  the 
plans  and  arranges  to  sacrifice  himself.    There  is  to  be  a 
big  blasting  in  his  quarries  the  next  morning,  and  while 
the  household  sleeps  he  arranges  an  extra  wire.  Susan 
suspects  something  from  his  peculiar  attitude  and  rides 


with  speed  to  the  quarries.  She  reaches  her  husband's 
side  and  he  is  panicstricken  when  he  sees  her  in  danger. 
He  picks  her  up  in  the  nick  of  time,  and  when  she  real- 
izes what  he  was  about  to  do  for  her  sake,  real  love 
awakens.  She  begs  her  husband's  forgiveness,  and  he, 
loving  her  and  knowing  now  that  she  loves  him.  folds  her 
tenderly  in  his  arms. 


Jackie  Saunders  in 

"BETTY  BE  GOOD" 

Horkheimer-Mutual  comedy-drama;  five  parts;  published 
July  16 

As  a  whole      Entertaining 

Story   „    Amusing 

Star         Pleasing 

Support       Fine 

Settings    _    Typical 

Photography     _    Good 

"Betty  Be  Good"  provides  five  reels  of  hoydenish  en- 
tertainment of  the  trouble  forgetting  kind.  The  story  is 
refreshing  and  Jackie  Saunders  is  delightful.  Exhibitors 
should  find  this  offering  successful,  and  patrons  should 
find  it  very  cheerful. 

In  the  support  of  Jackie  Saunders  appear  Arthur  Shir- 
ley, Capt.  Leslie  T.  Peacockc,  Mollie  McConnell,  Mrs. 
Marsh,  Ben  Rossier,  Tad  Vonte,  William  Reed,  Marion 
Le  Brun  and  Albert  B.  Ellis. 

The  story:  Betty  is  a  mischievous  and  full-of-pranks 
young  lady,  whose  father  is  continually  admonishing  her 
to  be  good.  When  Betty  takes  her  father's  car  and  goes 
for  a  spin,  she  is  arrested  by  Policeman  Madison,  who 
does  not  know  her  and  who  believes  she  is  stealing  the 
car. 

Although  Betty  is  angered  at  Madison,  because  of  the 
arrest,  she  finds  herself  in  love  with  the  young  man  in 
uniform.  She  learns  that  he  is  the  mayor's  son,  mas- 
querading as  a  policeman  to  detect  grafters  on  the  force. 

Betty's  father  and  the  mayor  are  enemies  and  Betty's 
father  holds  evidence  against  the  mayor,  which  he  believes 
will  force  the  mayor  to  resign.  However,  the  evidence 
is  false  and  after  Betty's  father  and  the  mayor  have  shaken 
hands,  Betty  and  young  Madison  have  an  important  an- 
nouncement to  make,  which  brings  a  happy  close  to  the 
picture. 


Rodney  La  Rock  in 

"A  CORNER  IN  SMITHS" 

Essanay  comedy-drama;  S.  T.  29  minutes;  published 
July  7 

As  a  whole   -Entertaining 

Story   -Humorous 

Star     Well  cast 

Support     —  __  Ample 

Settings   —  _  Faithful 

Photography   _  —  Satisfying 

"A  Corner  in  Smiths"  offers  exhibitors  two  reels*  of 
pleasant  entertainment  and  the  humorous  touches  in  the 
story  should  prove  enjoyable  to  patrons. 

In  the  cast  are  Rodney  La  Rock,  Hazel  Dalv  and 
Robert  Bolder. 

The  story:  J.  Smith,  millionaire,  endeavors  to  get  a 
corner  on  the  name  Smith,  so  that  it  will  eventually  be- 
come extinct.  He  offers  a  large  sum  of  money  to  every 
bachelor  with  the  name  of  Smith  who  will  promise  not 
to  marry. 

Edward  S.  Jones  is  much  in  need  of  money.  He  de- 
cides to  adopt  the  name  of  Smith  and  goes  to  J.  Smith 
and  signs  a  pledge.  Smith  is  much  impressed  by  the 
young  man  and  engages  him  as  secretary.  The  secretary 
falls  in  love  with  Isobel  Smith  and  then,  in  order  to  marry 
her,  he'  has  to  confess  that  his  name  is  not  Smith,  but 
Jones. 


26 


EXHIBITORS  HERALD 


Mae  Murray  in 

"AT  FIRST  SIGHT" 

Famous  Players- Paramount  comedy-drama;  five  parts; 
published  July  2 

As  a  whole  _  Splendid  entertainment  , 

Story   „  _  Pleasing 

Star      Enjoyable 

Support     Fine 

Settings   _  Appropriate 

Photography      Clear 

"Good  for  the  kiddies  and  grown-ups,  too,"  is  how  "At 
First  Sight"  might  best  be  described.  The  story  is  new 
and  refreshing  and  the  production  contains  five  reels  of 
cheerful  entertainment. 

Mi-s  Murray  gives  a  delightful  interpretation  of  a 
romantic  heiress  and  she  is  ably  supported  by  Sam  T. 
Hardy,  Jules  Rancourt,  Julia  Bruns,  W.  R.  Carlton,  Nellie 
Lindreth,  William  Butler  and  Edward  Sturgis.  The  story 
was  written  by  George  Middleton.  Robert  Leonard 
directed. 

Mr.  Hardy's  interpretation  of  a  young  author  who  is 


AN  AMUSING  SCENE  FROM  "AT  FIRST  SIGHT,"  FEATURING 
MAE  MURRAY   (Famous  Players-Paramount) 

always  grasping  at  people's  ideas  for  material  for  stories, 
is  very  well  done.  He  brings  much  humor  into  the  pro- 
duction by  producing  a  pencil  and  paper  and  jotting  down 
remarks  made  by  his  heroine  just  when  the  romantic  miss 
expected  he  would  take  her  in  his  arms  or  make  some  fuss 
over  her.  The  stamp  of  New  York's  Rialto  will  probably 
help  exhibitors  in  their  decision  regarding  this  picture. 

The  story:  Justine  Gibbs  is  a  wealthy  heiress  and  her 
guardians  have  decided  that  she  must  marry*  Paul.  But 
Justine  has  ideas  of  her  own.  She  is  very  much  in- 
fatuated with  the  works  of  Hartly  Poole,  a  noted  author, 
and  after  she  has  met  him  she  decides  to  win  his  love. 
Hartly  has  settled  in  the  village  that  he  might  write  a 
successful  novel.  His  ideas  have  entirely  given  out  and 
his  acquaintance  with  Justine  gives  him  new  material. 

His  novel  proves  to  be  a  great  success  and  as  the  story 
succeeds  and  grows  so  does  love.  And  at  the  close  of  the 
picture  Hartly  loves  Justine  just  as"  much  as  his  hero  of 
the  storv  loves  the  heroine. 


William  Desmond  in 

"TIME  LOCKS  AND  DIAMONDS" 

Triangle  drama;  five  parts;  published  July  8 

As  a  whole  _   Good  attraction 

Story   Strong   crook  play 

Star   _  Dashing 

Support   Excellent 

Settings     _  _   In  keeping 

Photography   _  Clear 

W  illiam  Desmond  carries  off  the  honors  in  this  crook 
play,  and  the  audience  at  the  Covent  Garden  TheaterJS 
Chicago,  thoroughly  enjoyed  it.  The  Chicago  censor* 
gouged  out  three  or  four  big  scenes  and  substituted  soma» 
subtitles  of  their  own,  which  did  not  add  to  the  pic- 
ture's strength;  but  exhibitors  will  find  it  a  strong  at- 
traction nevertheless. 

It  has  been  produced  with  the  usual  Triangle  finesse, 
and  Mr.  Desmond  is  surrounded  by  a  very  capable  com- 
pany. Mildred  Harris,  Gloria  Hope,  Robert  McKim, 
Rowland  Lee  and  Milton  Ross  take  part.  The  photog- 
raphy is  clear  and  the  direction  perfect. 

The  story:  "Silver  Jim"  Farrell  and  his  partner, 
Crabbe,  both  crooks,  are  living  quietly  outside  of  New 
York.  The  arrival  of  Farrcll's  sister  from  a  convent 
compels  the  two  to  go  straight.  However,  a  request 
comes  to  "spring"  a  friend  who  has  been  arrested,  and 
they  resolve  to  make  one  more  robbery  to  raise  money 
to  free  their  friend.  They  steal  a  valuable  necklace  from 
a  jewelry  store.  Farrell's  sister  is  about  to  marry  a  young 
South  American,  and  the  jeweler's  son  is  asked  to  be 
best  man.  Here  he  recognizes  Farrell  as  the  thief,  but 
upon  Farrell's  promise  to  return  the  necklace  the  fol- 
lowing day,  does  not  expose  him.  Farrell's  sister  sails 
on  her  wedding  journey.  Farrell  returns  the  necklace 
and  discovers  that  the  head  of  the  jewelry  store  is  his 
former  partner  who  stole  a  fortune  from  him.  To  avoid 
exposure  the  merchant  gives  Farrell  a  check  in  settle- 
ment, and  the  two  crooks,  Crabbe  and  Farrell,  sail  to  a 
foreign  country  to  start  life  anew. 


Tacoma,  Wash. — J.  L.   Gottstein   and   Frederick  W. 

Fisher  of  the  Greater  Theaters  Company,  Seattle,  are 

conferring  with  the  E.  F.  Gregory  Company  in  regard 

to  the  purchase  of  a  theater  site  near  the  American 
Lake  cantonment. 


Jane  and  Katherine  Lee  in 

"THE  TWO  LITTLE  IMPS" 

William  Fox  comedy-drama;  five  parts;  published  July  8 

As  a  whole  _  Draggy  comedy 

Story   _  /  Nil 

Stars   _     Precocious 

Support   _    _  Adequate 

Settings     Elaborate 

Photography   Fair 

As  is  usual  with  screen  stories  written  to  fit  the  needs 
of  the  occasion,  "The  Two  Little  Imps"  falls  down  hard. 
The  antics  of  the  two  Lee  kiddies,  while  most  interesting 
at  times,  pall  upon  one  when  strung  out  into  a  five-reel  j 
subject.    In  this  latest  Fox  production  they  are  not  nat-j 
ural.    The  piece  is  slow-moving — especially  laughable  is' 
a  struggle  between  Uncle  Billy  and  two  burglars,  which 
lacks  punch  and  conviction.    An  elaborate  interior  pictur- 
ing of  a  hotel  ballroom  and  lobby  is  used  in  the  produc-. 
tion.     Considerable  footage  is  consumed  following  twc| 
burglars  in  and  out  of  rooms,  and  the  end  is  a  welcomt 
relief. 

The  story:  Uncle  Billy  is  left  in  charge  of  Jane  anc 
Katherine  by  their  mother.  While  Billy  tries  to  maki 
love  to  a  young  lady  the  two  children,  dressed  in  make 
shift  Hawaiian  attire,  give  a  hula-hula  dance  at  the  hea< 
of  the  stairs.  A  slippery  rug  carries  one  into  the  mids 
of  the  assembled  guests,  and  Uncle  Billy  whips  Jane  an>[ 
puts  her  to  bed.  Burglars  break  into  the  hotel,  an'j. 
Uncle  Billy  is  almost  overcome  by  them  when  Jan  j 
knocks  one  of  them  senseless  with  a  flatiron. 


Camden,  N.  J.— W.  J.  Burnett  has  sold  the  Cosy  Th< 
ater  and  the  B.  &  O.  Theater  to  C.  J.  Ashford. 


I 


EXHIBITORS  HERALD 


27 


Allen  Holubar  in 

"THE  REED  CASE" 

Butterfly  drama:  five  parts:  published  July  16 

As  a  whole     Interesting 

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A  detective  story  that  will  doubtless  interest  many 
ture  patrons  is  well  told  in  '"The  Reed  Case,"  directed 
Allen  Holubar  and  starring  Mr.  Holubar  and  Louise 
vely. 

The  story  has  been  cleverly  handled,  and  the  many 
bse  situations  have  been  well  wrought  into  a  film  pro- 
[ction  that  exhibitors  should  have  little  difficulty  in 
Sutting  over." 

The  story  deals  with  a  young  detective  who  is  sent  to 
|e  mountains  to  rest  after  a  strenuous  fight  to  capture 
me  notorious  crooks. 
At  his  mountain  lodge  he  is  attacked  by  men  from 
lbush  and  goes  forth  to  find  the  hiding  place  of  these 
en.    Coming  upon  a  log  house  hidden  in  the  shrubbery, 
:  goes  inside  and  finds  a  beautiful  young  girl  who  has 
en  made  captive.    She  is  being  held  lor  ransom  that 
e  men  might  secure  sufficient  funds  to  fight  the  case 
the  crooks  arrested  by  the  detective. 
The  young  detective,  after  a  hard  fight,  is  successful  in 
unding  up  the  entire  gang  and  winning  the  love  of  the 
>une  1  nl  ]i»nin~r"i 


Jack  Gardner  in 

"THE  RANGE  BOSS" 

Essanay-K-E-S-E  comedy-drama;  five  parts: 
published  July  16 

As  a  whole     Enjoyable 

Story     ...Western 

Star   _  _    _  _  Well  cast 

Support     .._   Ample 

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There  is  little  doubt  that  picture  patrons  will  enjoy 
The  Range  Boss,"  Jack  Gardner's  latest  starring  vehicle, 
lade  by  Essanay.  The  story  is  laid  in  the  West,  and  Jack 
iardner  is  cast  as  a  cowboy.  The  production  is  inter- 
persed  with  enjoyable  comedy.  There  is  some  swift 
iding.  and  at  times  the  situations  become  tense. 

Ample  support  is  offered  Mr.  Gardner  by  Ruth  King 
nd  Carl  Stockdale.  The  story  is  by  Charles  Allen 
Seltzer  and  the  direction  by  W.  S.  Van  Dyke.  The  set- 
ings  have  been  well  selected,  with  a  view  to  giving  spec- 
,ators  an  idea  of  t\-pical  Western  country,  and  the.  clear 
')hotography  enhances  the  value  of  the  production. 

The  story:  Ruth  Harkness,  accompanied  by  her  aunt 
ind  uncle  and  her  fiance,  Willard  Masten,  go  to  the  West 

0  live  on  a  ranch  left  Ruth  by  a  relative.    Rex  Randerson, 

1  ranger  on  Ruth's  ranch,  learns  of  a  plot  by  some  of  the 
nen  to  steal  her  inheritance.  Rex  falls  in  love  with 
Ruth.  Masten  is  enraged  at  the  attentions  Rex  pays 
Ruth  and  plots  with  the  men  to  kill  Randerson  when 
:aking  the  ranch.  Ruth  and  Rex  are  trapped  in  a  shack 
by  the  men.  Rex  puts  up  a  strong  fight  and  succeeds  in 
subduing  the  men  and  saving  Ruth's  property. 


Helen  Marten  in 

"CORRUPTION" 

Super- Arts  drama;  six  parts;  published  by  Popular 
Pictures  Corporation;  state  rights 


As  a  whole- 
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 Clear 


In  "Corruption,"  Helen  Marten,  who  plays  the  lead, 
handles  the  part  of  the  ruined  girl  with  so  much  delicacy 
that  it  should  not  give  offense  to  the  most  critical.  Henry 
J.  Sedley,  who  plays  opposite  Miss  Marten,  does  excellent 
work  as  the  son  of  the  rich  and  indulgent  father. 

Jack  Gorman,  who  wrote  and  directed  this  piece, 
deserves  praise  for  the  really  superior  work  which  he  has 
done.  John  J.  Dunn,  as  the  doctor,  also  portrays  the  part 
with  such  truly  artistic  ability  that  he  is  worthy  of  men- 
tion. Florence  Hackett,  Arthur  J.  Pickens,  Lucile  Dor- 
rington  and  Marion  Stephenson  also  deserve  much  credit. 
Altogether  this  will  make  a  good  state  rights  picture. 

The  story:  The  girl  (Helen  Marten)  is  betrayed  by 
the  rich  man's  son  (Henry  J.  Sedley)  and  is  taken  by  her 
mother  to  the  doctor  (John  J.  Dunn),  who  is  a  mal-prac- 
titioner.  The  mother  (Miss  Marion  Stephenson)  does  not 
know  the  girl's  condition  and  is  sent  into  the  reception 
room  with  the  wife  of  the  doctor  (Florence  Hackett) 
while  the  doctor  consults  with  the  girl.  While  talking 
with  the  mother  of  the  girl,  the  doctor's  wife  finds  out 
that  it  is  her  daughter  whom  she  left  in  the  care  of  the 
supposed  mother  when  she  deserted  her  husband.  The 
doctor's  wife  is  broken-hearted  when  she  learns  that  it  is 
her  daughter  who  is  in  that  condition. 

Meanwhile  the  doctor  calls  up  the  rich  man's  son  and 
tells  him  about  the  girl.  He  makes  an  arrangement  with 
the  doctor  whereby  he  can  get  out  of  marrying  the  girl. 
He  leaves  the  doctor  in  receipt  of  a  check  for  five  thou- 
sand dollars.  But  that  does  not  get  him  away,  for  the 
real  mother  confronts  the  son  in  the  presence  of  his  father 
(Arthur  J.  Pickens).  The  father,  enraged,  forces  the 
youth  to  marry  the  girl  and  then  commands  him  to  leave 
the  house.  He  does  so,  and  takes  his  wife  to  the  doctor 
and  asks  for  his  money  back.  Upon  receiving  a  refusal 
he  notifies  the  police  department  of  the  nature  of  the  doc- 
.  tor's  business.  When  they  go  to  arrest  him  he  swallows 
poison. 

In  a  quarrel  over  the  baby  clothes  the  husband  knocks 
the  girl  over  a  table  and  when  she  falls  unconscious  to 
the  floor  he  thinks  that  she  is  dead,  and  flees. 

Later  she  is  convalescing  but  her  memory  has  gone. 
She  cannot  be  brought  to  remember  anything  that  hap- 
pened The  husband,  finding  out  that  his  wite  is  not  dead, 
is  ashamed  of  himself  and  returns.  It  needs  only  the 
sight  of  him  to  bring  to  her  mind  what  has  occurred,  and. 
loving  him,  she  is  folded  in  his  arms  and  is  happy.  The 
real  mother  then  surprises  the  girl  by  disclosing  her  iden- 
titv  and  there  is  a  happy  reunion. 


RITA  JOLIVET  WILL  STAR  IN  FILM 

WRITTEN  AROUND  LUSITANIA  SINKING 


Rita  Jolivet,  the  leading  lady  of  many  New  York  stage 
successes,  has  commenced  work  upon  a  new  production, 
,to  be  published  under  the  Selznick-Pictures  banner, 
written  around  the  Lusitania  disaster. 

It  will  be  recalled  Miss  Jolivet  stood  on  the  deck  of 
the  ill-fated  ship  with  Charles  Frohman  when  it  was  tor- 
pedoed by  the  Germans,  and  from  Miss  Jolivet's  impres- 
sions a  scenario  has  been  worked  out  which  will  be  pre- 
sented upon  the  screen. 


SELIG-  WORLD  LIBRAR  Y 

One  reel;  published  July  11 

Historical  subjects  of  interest  are  well  presented  in 
issue  No.  9  of  the  Selig  World  Library,  published  on  the 
General  Film  program. 

St.  John's  Church  in  Washington,  D.  C,  built  in  1816, 
which  contains  one  pew  retained  for  the  president,  is 
shown.  Views  of  Ford's  Theater,  in  which  Abraham  Lin- 
coln was  shot,  and  the  house  in  which  he  died,  now  a 
Lincoln  museum,  also  are  shown.  The  old  James  Creek 
lock  house  and  the  old  colonial  dwelling  used  as  the 


28 


EXHIBITORS     H  Jl^TA  L  D 


United  States  Supreme  Court  during  1814,  after  the  Brit- 
ish burned  the  capitol,  are  included  in  this  issue. 

Other  items  of  interest  are  taking  little  Willie,  a 
chimpanzee,  for  an  airing;  how  chickens  should  be  housed, 
and  views  of  the  various  breeds  of  chickens;  the  floating 
dwellings  of  Canton,  China,  and  many  interesting  views 
of  farms  devoted  to  the  breeding  of  goats. 


Marjorie  Rambeau  in 

"MARY  MOREL  AND" 

Powell-Mutual  drama;  five  parts;  published  July  9 


As  a  whole    _  Good 

Story  _  Marie  Van  Vorst's  novel 

Star   _.„  Likeable 

Support  _  Sufficient 

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Frank  Powell  has  adapted  to  the  screen  Marie  Van 
Vorst's  novel,  "Mary  Moreland,"  and  has  put  Marjorie 
Rambeau  in  the  leading  role.  Theater  patrons  who  have 
had  an  opportunity  of  seeing  Miss  Rambeau  in  her  pre- 
vious productions  will  no  doubt  welcome  this  subject  and 
find  it  enjoyable. 

Mr.  Powell  has  cast  Miss  Rambeau  as  Mary  Moreland 
and  has  given  her  sufficient  support  in  the  persons  of 
Robert  Elliott,  Gene  LaMoth,  Augusta  Burmester,  Fraser 
Tarbutt  and  Edna  M.  Holland.  The  direction  has  been 
done  by  Mr.  Powell. 

The  story:  Thomas  Maughm,  a  Wall  Street  broker 
and  unhappily  married,  finds  himself  in  love  with  his  secre- 
tary, Mary  Moreland.  He  confesses  his  love  to  Mary  and 
she  leaves  his  employ.  After  Mary  has  traveled  around  in 
various  positions  she  returns  to  her  home.  She  learns  of 
the  death  of  Maughm's  wife  and  this  time  she  listens  to 
Maughm's  confessions  of  love. 


Ann  Pennington  in 

"THE  LITTLE  BOY  SCOUT" 

Famous  Players-Paramount  drama;  five  parts;  published 
July  28 

As  a  whole  _  Fair 

Story   _  _  _  Patriotic 

Star   Petite 

Support   _  -  Ample 

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The  one  big  thing  about  "The  Little  Boy  Scout"  is 
that  it  is  entirely  a  patriotic  production  and  from  this 
angle  it  should  be  met  with  success*  The  story  is  a  mere 
thread  flowing  through  the  manoeuvers  of  our  soldiers  at 
the  Mexican  border  and  the  training  of  boy  scouts. 

Ann  Pennington  is  a  charming  miss  and  her  work  will 
no  doubt  be  admired  by  her  many  followers.  Owen 
Moore,  Fraunie  Fraunholtz,  Marcia  Harris,  George  Bur- 
ton and  Harry  Lee  are  in  the  supporting  cast.  The  story 
is  by  Charles  Sarver.    Francis  J.  Grandon  directed. 

The  story:  Justina  Howland  lives  with  Miguel  Al- 
verez,  her  Spanish  guardian,  who  insists  that  the  young 
woman  marry  his  son.  Justina  rebels  and  on  the  eve  of 
her  wedding  leaves.  She  arrives  at  the  border  and  is 
taken  in  by  Thomas  Morton  and  his  company  of  Massa- 
chusetts soldiers. 

Justina  goes  to  live  with  her  aunt  and  shortly  after  her 
arrival  there  the  boys  return  from  the  Mexican  border. 
Justina  and  Thomas  renew  their  acquaintanceship  and 
then  in  order  to  save  Justina  from  her  Mexican  uncle,  who* 
has  pursued  her,  Morton  marries  Justina. 


Utica,  X.  Y.— The  South  Street  Theater,  at  South  and 
Miller  Streets,  has  been  taken  over  by  William  F.  Don- 
Ion.  The  name  has  been  changed  to  the  Orpheum 
Theater. 


X        "A  RUNAWAY  COLT" 

f  Selig-K-E-S-E  comedy;  two  reels;  published  July  23 

"A  Runaway  Colt"  is  one  of  the  Sclig-Hoyt  comedies 
for  publication  through  K-E-S-E.  There  are  many  humor- 
ous situations  worked  into  the  story,  which  concerns  a 
young  girl  who  loves  the  hired  man,  but  whose  father 
determines  she  shall  marry  the  banker's  son. 

The  young  people  decide  to  elope  since  father  will  not 
consent,  and  so  board  a  train.  Father  pursues  in  an  an 
ship,  and  after  a  merry  chase  he  finally  lands  in  the  trafl 
by  falling  through  the  roof  and  upsetting  a  checker 
game. 

The  enraged  players  take  father  and  throw  him  off 
the  train,  and  the  young  people  are  permitted  to  cofl 
tinue  their  elopement. 


"HIGH  SPEED,"  SECOND  BUTTERFLY 
FILM  ON  NEW  SCHEDULE,  STARS 

JACK  MULHALL  AND  MISS  RIDGEWAY 


The  second  Butterfly  production  to  be  issued  on  ■ 
separate  schedule  by  Universal  will  be  "High  Speed," 
featuring  lack  Mulhall  and  Fritzi  Ridgew-ay,  to  be  issued 
July  16. 

The  story  deals  with  {angled  family  affairs  of  a  pros- 
perous pork-packer  who  tries  to  live  like  a  regular  Amer- 
ican, despite  the  efforts  of  his  ambitious  wife  to  foistS 
titled  son-in-law  upon  him.  His  daughter  Susan,  played 
by  Fritzi  Ridgeway,  has  been  pretty  well  spoiled  byfl 
course  at  a  high-priced  finishing  school,  where  she  has 
gained  very  little  useful  knowledge  but  a  blase  view  9 
life  and  people. 


A  SCENE   FROM  "111011   SPEED,"  A   BUTTERFLY  PRODUC.i 
TION    STARRING    FRITZI  RIDGEWAY,    TO  BE 
PUBLISHED  JULY  16  (Butterfly) 

This  is  a  sore  trial  to  father.  In  desperation  he  intrc 
duces  to  Susan  "Speed"  Cannon,  a  business  man,  in  hope 
that  "Speed"  will  succeed  in  getting  the  girl's  attcntioij 
Living  up  to  his  name,  "Speed"  proceeds  to  lead  Susa; 
and  her  mother  a  lively  chase,  and  incidentally  cures  bot 
of  them  of  their  shallow  notions  of  existence. 

Both  Jack  Mulhall  and  Miss  Ridgeway  succeed  in  dlrf 
ating  telling  characterizations.  A  feature  of  the  produ> 
tion  is  an  attempted  elopement  between  the  young  folk 
aided  and  abetted  by  father,  which  falls  through  at  tl 
last  moment,  much  to  father's  disgust. 


Sanderson,  Tex.— A  $15,000  fire  here  recently  d 
stroyed  the  Bohlman  motion  picture  theater  and  se 
cral  stores. 


EXHIBITORS  HERALD 


29 


CKIE  SAUNDERS  IN  "BETTY  BE  GOOD," 
A  FIVE-REEL  COMEDY-DRAMA,  LEADS 

MUTUAL  PROGRAM  JULY  16  WEEK 

Jackie  Saunders,  star  in  a  series  of  successful  produc- 
ns  for  Mutual,  leads  Mutual's  schedule  for  the  week 
Tuh-  16  in  "Betty  Be  Good,"  a  five-reel  comedy-drama, 
itty  Be  Good"  was  produced  by  E.  D.  Horkheimer. 
marks  the  return  to  the  screen  of  Captain  Leslie  T. 
icocke,  veteran  motion  picture  writer  and  actor.  He 
|ys  one  of  the  leading  roles  in  the  production. 


.  TION,  "BETTY  BE  GOOD,"  STARRING  JACKIE 
SAUNDERS  (Mutual) 


"Betty  Be  Good"  is  a  story  of  love  and  politics.  It 
ovides  another  "tomboy"  role  for  Miss  Saunders,  a 
t  in  which  she  is  supposed  to  be  a  dignified  little  miss 
id  in  which  she  is  even  more  the  harum-scarum  girl  that 
is  created  a  demand  for  her  plays  from  the  picture 
lblic. 

Big  Blast  Scene  in  Rail  Raiders 
"The  Mystery  of  the  Counterfeit  Tickets,"  the  fifteenth 
id  final   chapter  of  "The   Railroad   Raiders,"  Mutual- 
gnal  photonovel,  is  scheduled  for  publication  July  16. 
elen  Holmes,  heroine  of  the  serial  and  the  secret  service 
>rce  of  the  K.  &  W.  Railway,  runs  down  the  raiders,  and 
elen's  father,  convicted  for  the  crimes  of  the  gang,  is 
eed  from  prison.    The  shack  in  which  the  gang  has 
ade  headquarters  and  secreted  its  printing  equipment 
>r  turning  out  counterfeit  tickets,  is  burned  and  blown 
p.    This  is  one  of  the  spectacular  scenes  of  the  episode. 
I   There   are    two    comedies    on   the    week's  schedule: 
.Jerry's  Star  Bout,"  a  one-reel  Cub,  featuring  George 
I'vey,  and  "The  Kissing  Butterfly,"  a  one-reel  La  Salle. 
The  Kissing  Butterfly"  is  to  be  issued  Tuesday,  July  17, 
nd  "Jerry's  Star  Bout"  is  on  the  schedule  for  Thursday, 
,'uly  19. 

Mutual  Tours  Hold  Interest 

"Mutual  Tours  Around  the  World,"  Gaumont's  reel  of 
ravel,  shows  Avignon,  a  beautiful  and  historic  city  in 
outheastern  France;  also  the  ruined  palace  of  Tiberius, 
nd  takes  the  motion  picture  audience  to  the  mysterious 
Timbuktu  and  to  a  city  of  the  Sudan. 

Reel  Life,  the  weekly  film  magazine,  to  be  issued  July 
9,  initiates  the  spectator  into  the  mysteries  of  construc- 
ion  of  the  incandescent  lamp,  shows  a  novel  bicycle  race 
ind  the  raising  of  cocoanuts,  pictures  the  Boy  Scout 
signal  corps  and  contains  animated  cartoons  from  Life. 

Mutual  W  eekly  No.  133,  for  July  18,  will  contain  pic- 
ures  of  the  latest  news.  The  weekly  is  made  up  two 
lays  prior  to  its  publication  date,  and  its  contents  are 


determined  by  incidents  of  news  importance  which  occur 
in  the  few  days  preceding  publication.  The  weekly  con- 
tains a  wide  range  of  subjects.  No.  131,  for  July  2,  shows 
the  arrival  of  the  American  ambulance  corps  on  the 
French  front,  the  arrival  of  Italy's  war  envoys,  the  at- 
tack on  suffragettes  at  Washington,  the  arrival  of  Amer- 
ican army  surgeons  at  Blackpool,  England,  and  the  bread- 
line in  Rome,  Italy. 


SEVERAL  STRONG  TABLOID  DRAMAS  AND 

BRIGHT    COMEDIES    ON  UNIVERSAL 

PROGRAM  FOR  WEEK  OF  JULY  16 

Universal  films  for  the  week  of  July  16  include  sev- 
eral strong  tabloid  dramas  and  some  of  the  brightest 
comedies  that  have  been  offered  for  several  weeks. 

"Six  Shooter  Justice,"  a  three-reel  film  with  the  scenes 
laid  in  the  Mohave  Desert,  features  Harry  Carey  and  Claire 
Du  Brey.  The  story  tells  of  the  almost  tragic  complica- 
tions that  arise  when  a  young  girl  traveling  across  the 
desert  with  her  father  undertakes  to  rate  two  men  by 
appearances  only.  Quite  naturally,  she  puts  her  faith  in 
a  goodlooking  adventurer,  ignoring  the  unkempt  hero  who 
risks  his  life  in  the  climax  of  events  to  prevent  her  from 
meeting  the  fate  that  her  lack  of  judgment  had  made 
possible.  This  offering  is  offered  under  the  Gold  Seal 
brand. 

The  Nestor  comedy  for  Tuesday,  July  17,  is  a  rollick- 
ing tale  of  the  misadventures  that  befall  a  pretty  girl 
with  a  fad  for  Oriental  mysticism.  The  story  is  by  Jack 
Cunningham  and  F.  A.  Palmer,  directed  by  L.  W.  Chau- 
det.  The  featured  players  are  Eddie  Lyons,  Lee  Moran 
and  Edith  Roberts. 

Universal  Weekly  July  18 

The  eighty-first  issue  of  the  Universal  Animated 
Weekly,  devoted  to  pictorial  stories  of  the  big  news  events 
of  the  day,  is  scheduled  for  Wednesday,  July  18.  For  the 
same  day  will  be  issued  "A  Surf  Scandal,"  a  two-reel 
L-Ko  comedy,  in  which  Dan  Russell  and  Gladys  Varden 
are  carried  through  an  unusual  and  rather  startling  series 
of  events  by  the  seaside.  Noel  Smith  and  J.  G.  Blystone 
are  responsible  for  the  production. 

Cleo  Madison  in  "The  Web,"  a  two-reel  Star  Featur- 
ette,  will  be  starred  on  Thursday,  July  19.  The  plot  of 
this  film,  touching  life's  lower  stratum,  deals  with  the 
complications  that  confront  a  beautiful  but  unscrupulous 
woman  who  is  forced  to  choose  between  love  and  the 
spoils  of  a  robbery  that  she  had  been  relying  on  to  make 
her  comfortable  for  life.  Events  take  an  unexpected  turn, 
bringing  her  latent  womanhood  to  the  surface,  and  a  satis- 
factory solution  of  the  problem  is  reached.  In  this  rapid- 
ly moving  film  Cleo  Madison  has  given  one  of  the  best 
characterizations  of  her  career,  it  is  said.  "Some  Nurse," 
a  Joker  comedy,  featuring  Gale  Henry  and  Milton  Simms, 
will  be  shown  the  same  day. 

Comedy  and  Screen  Magazine  July  20 

The  twenty-eighth  issue  of  the  Universal  Screen  Maga- 
zine will  appear  Friday,  July  20,  together  with  a  new 
Victor  comedy,  entitled  "One  Bride  Too  Many,"  written 
by  Cyril  Bentinck  and  produced  by  Matt  Moore.  This 
rib-tickler  details  the  many  strange  events  that  occur  at 
a  farewell  bachelor  dinner  given  by  a  bridegroom-elect 
prior  to  his  marriage  to  an  heiress.  Matt  Moore,  Howard 
Crampton  and  Jane  Gail  have  the  featured  roles. 

Another  Joker  comedy,  "He  Had  'Em  Buffaloed," 
featuring  the  comedian,  William  Franey,  will  appear  Satur- 
day, July  21,  together  with  the  tenth  issue  of  Universal 
Current  Events.  Franey's  vehicle  is  a  burlesque  of  the 
land  of  longhorns  and  alkali. 

The  fourth  episode  of  "The  Gray  Ghost,"  Universal's 
new  mystery  serial,  will  be  published  during  the  week. 
This  will  be  known  as  "The  Fight,"  featuring  Eddie  Polo, 
Priscilla  Dean,  Emory  Johnson  and  Harry  Carter. 


30 


EXHIBITORS  HERALD 


RITA  JOLIVET  TO  APPEAR  IN  FILM 

ON  LUSITANIA  SINKING  WHICH  WILL 

BE  ISSUED  BY  LOUIS  J.  SELZNICK 


the  apprehension  of  a  clever  thief  and  the  return  of  jfi 
diamond  necklace  is  said  to  be  a  clever  study  in  tfl 

sripnrr   nf  rlcrlllrtinn 


Under  the  Selznick-Picture  banner,  Rita  Jolivet  will 
begin  work  this  week  upon  a  unique  production. 

Miss  Jolivet,  it  will  be  recalled,  was  the  young  woman 
to  whom  Charles  Frohman  spoke  his  immortal  last 
words — "Why  Fear  Death?    It  is  the  great  adventure." 

For  a  long  time 
after  the  Lusi- 
t  a  n  i  a  disaster, 
which  proved  to 
be  the  first  step 
in  a  series  of 
atrocities  which 
brought  on  the 
war  with  Ger- 
many, Miss  Joli- 
vet was  unable  to 
talk  about  it. 
Now,  however, 
she  has  come  to 
t  h  e  conclusion 
that  the  events 
immediately  con- 
cerned with  the 
sinking  of  the 
-great  ship  are  of 
such  vast  mo- 
ment that  they 
should  be  re- 
corded in  perma- 
nent form. 


RITA  JOLIVET 
( Selznick-  Pictures) 


Obviously  the  limitations  of  the  spoken  drama  are 
too  narrow  to  make  it  possible  to  stage  such  a  story 
as  this,  and  so  Miss  Jolivet  has  made  a  contract  with 
Lewis  J.  Selznick  to  produce  the  ideas  in  a  picture.  It 
will  not  be  mere  history — there  will  be  a  story  in  it 
as  well.  As  Miss  Jolivet  is  one  of  the  few  persons  avail- 
able who  can  subscribe  in  a  practical  manner  the  scenes 
on  the  Lusitania,  the  scenario  will  be  worked  out  largely 
from  her  instructions. 

Miss  Jalivet  is  much  better  known  for  her  stage  work 
than  for  her  motion  picture  appearances.  In  New  York, 
London  and  Paris,  she  has  appeared  in  a  great  variety 
of  roles.  She  has  had  the  leading  feminine  roles  in 
"Kismet,"  "What  It  Means  to  a  Woman,"  "The  Wedding 
of  Mrs.  Bliss,"  "A  Thousand  Years  Ago,"  "Mrs.  Bol- 
tay's  Daughters"  and  other  plays.  Her  debut  was  in 
London  as  Beatrice  in  "Much  Ado  About  Nothing."  She 
has  played  a  number  of  other  Shakespearian  roles  as 
well.  In  Paris,  she  has  appeared  at  the  Comedie  Fran- 
caise,  in  comedies  with  Galipaux  and  in  other  notable 
productions.  Her  most  important  moving  picture  ex- 
perience has  been  in  Italy,  with  the  famous  Ambroisio. 


TWO  NEW  SELIG  FILMS  ANNOUNCED 


"A  Daughter  of  the  Southland"  is  the  title  of  a  two- 
reel  Selig  production  which  contains  a  romance  of  the 
Southland  during  the  days  of  the  Civil  War,  to  be  pub- 
lished on  General  program  July  16.  Tt  is  said  that  the 
drama  carries  a  number  of  spectacular  scenes  of  battle, 
not  the  least  of  which  is  the  battle  between  the  Monitor 
and  the  Merrimac. 

"The  L.  X.  Clew"  is  the  title  of  the  Selig  one-reel 
drama  to  be  issued  by  General  on  Saturday,  July  21.  ll 
is  a  detective  story.  How  the  chalk  mark  L.  X.  on  the 
sole  of  a  boot  proved  the  clew  that  ultimately  led  to 


WALLACE  REID  AND  ANITA  KING 

CO-STAR  IN  "THE  SQUAW  MAN'S  SON" 

ON  PARAMOUNT  PROGRAM  JULY  26 


Wallace  Reid  and  Anita  King  are  the  co-stars  in  "The 
Squaw  Man's  Son,"  an  adaptation  of  the  sequel  to  Edwin 
Milton  Royle's  "The  Squaw  Man,"  scheduled  for  publi- 
cation by  Paramount  July  26. 

The  cast  includes  such  well  known  players  as  Dorothy 
Davenport,  Donald  Bowles,  C.  H.  Geldert,  Frank  Lan- 
ning,  Ernest  Joy,  Lucien  Littlcficld,  Mabel  Van  Buren 
and  Raymond  Hatton. 

"The  Squaw  Man,"  which  proved  a  big  success  both 
on  the  stage  and  screen,  it  will  be  remembered  told  the 
story  of  an  Englishman  of  high  birth  who  left  England 
to  protect  a  brother  in  trouble,  took  up  a  ranch  on  the 
western  plains  and  married  an  American  Indian  woman. 

"The  Squaw  Man's  Son"  relates  the  history  of  the  son, 
Hal.  He  returns  to  England,  marries  an  English  woman, 
who  becomes  addicted  to  the  use  of  drugs,  and  he  later 
comes  to  America  to  investigate  his  father's  estate.  He 
exposes  David  Ladd,  an  Indian  agent,  who  is  planning  to 
steal  property  from  the  Indians,  and  later  befriends  Wah- 
Xa-Gi,  a  Carlisle  graduate  who  has  lost  her  position  as 
school  teacher  through  Ladd.  Hal  places  the  Indian  girl 
in  the  care  of  a  local  preacher  and  returns  to  Engla 
where  his  wife  is  reported  seriously  ill.  In  love  with 
Indian  maiden,  he  tells  her  before  he  goes  of  his  wifel 
England.  Hal  is  called  to  America  to  testify  in  the  \% 
case  and  participates  in  an  exposure  of  a  crime  that  takes 
place  while  a  Christmas  festival,  prepared  for  Wah-Xa-Gi, 
is  in  progress.  A  messenger  brings  news  of  the  death  of 
Hal's  wife  and  he  goes  in  search  of  the  heart-broker 
Indian  girl  and  finds  her  at  the  tombstone  of  his  mother 


A  DANGEROUS  EAGLE  HUNT  AND  MANY 

SUBJECTS   OF  'TRAVEL    IN  HISTORIC 

CITIES  IN  GAUMONT  REELS  JULY  2 


The  first  Gaumont  film  for  the  week  of  July  22  througi 
Mutual  is  the  entertaining  single-reel  "Tours  Around  th 
World,"  No.  38.    It  reaches  the  screen  July  24.  Fraguil 
Bohemia,  is  the  leading  section  of  this  reel.    The  city 
one  of  the  quaintest  in  Europe  and  spectators  >hoiil 
enjoy  the  views  of  churches,  public  buildings  and  bridg 
The  bridge  over  the  Moldau  was  built  in  1375.  Kail 
wan,  the  sacred  city  of  Tunisia,  is  another  intercstir| 
place  shown  on  this  reel.    In  a  mosque  here  are  thn 
hairs  of  Mahomet  buried  in  the  tomb  of  one  of  the  Pr- 
phet's  companions.    The  reel  is  completed  with  pictur  I 
of  The  Dauphine,  France,  that  section  of  southeaster 
Europe  which  runs  into  the  Alps. 

The  second  film  of  the  week  is  the  Mutual  Wcekl| 
No.  134.    This  contains  news  of  the  world  which  can  IJ 
secured  in  pictures.    Because  of  its  world  wide  Gaumo! 
connections  pictures  are  secured  for  publication  in  Arm 
ica  at  the  earliest  possible  date.    It  often  happens  tl:j  \ 
the  pictures  of  the  opening  of  a  great  offensive  on  tfl 
western  front  are  issued  by  Gaumont  before  the  drifl 
has  come  to  a  halt.    Mutual  W'eekly,  No.  134,  is  issu 
July  25. 

On  July  26  "Reel  Life,"  No.  65,  will  reach  the  scre<ji 
It  shows  the  new  National  Sylvan  Theater  at  Washingt^ 
D.  C,  the  first  government-owned  theater  in  America  fe. 
dangerous  eagle  hunt  is  next  pictured;  then  follow  vie  I 
of  the  poultry  farm  of  Mine.  Schumann-Heink,  and  tfujflj 
in  turn  are  succeeded  by  pictures  of  children  at  work  i 
a  polytechnic  school.    There  are  the  customary  "Lea  s 
from  'Life'"  also.  •  3  till 


EXHIBITORS  HERALD 


31 


PRODUCER  SHOULD  CONSULT  AUTHOR,  SAYS  MAIBELLE  HEIKES  JUSTICE 

Noted  Writer  Called  to  Conferance  by  Wm.  N.  Selig  on 
Cutting  and  Assembling  of  Film  Version  of  Her  Story,  "Who 
Shall  Take  My  Life?"  Sees  Advantage  in  Co-operation. 


Miss  Maibellc  Heikes  Justice  has  returned  to  New 
Fork  to  resume  her  literary  work  after  several  weeks 
bent  in  Chicago,  where  she  has  been  in  conference  with 
ne  Selig  Polyscope  Company.  Before  she  left  for  the 
ast  Miss  Justice  spoke  interestingly  of  her  work.  She 
aid : 

"There  is  a  feeling  of  satisfaction  and  pride  on  the 
'art  of  an  author  in  viewing  a  finished  production  after 
laving  had  close  co-operation  in  the  work  of  both  pro- 
ducer and  director.  The  making  of  'Who  Shall  Take  My 
Life?'  has  been  a  pleasure  to  me  rather  than  a  work. 
?rom  its  very  beginning  I  have  watched  and  worked 
nth  the  production  step  by  step. 

Says  Author  Should  Be  Consulted 
"Under  the  personal  supervision  of  William  X.  Selig 
d  the  fine  production  of  Colin  Campbell  the  picture  was 
ught  to  a  point  where  the  author  was  called  in.  and 
r  several  weeks  of  co-operation  in  cutting  and  assem- 
ng  the  picture  now  is  ready  for  publication. 
"Many  of  the  final  and  important  decisions  in  assem- 
ling  the  film  were  left  entirely  to  the  judgment  of  the 
uthor.   This  courtesy  on  the  part  of  the  Selig  Polyscope 
"ompany  is  one  that  should  be  accorded  every  earnest, 
orking  photodramatist  by  every  film  company.    By  such 
co-operation  there  must  unquestionably  be  the  produc- 
tion of  greater  stories  and  better  films. 

"The  usual  plan  of  taking  a  photodrama  from  the 
(hands  of  the  author  and  not  giving  him  a  glimpse  of  his 
[brain-child  again  until  it  has  been  pruned  and  often  dis- 
ported by  everybody  else  down  the  line  and  becomes  to 
[the  originator  an  unrecognizable  screen  product  is  all 
(wrong. 

Author  Summoned  to  Front  Ranks 

"All  directors,  no  matter  how  conscientious,  might  not 
'interpret  an  author  the  same.  A  manufacturer  should 
|  consult  with  both  the  former  and  obtain  their  best  ideas. 
I  The  day  has  been  here  for  some  time  when  the  author, 
|by  long  experience  in  fiction  writing,  has  been  sum- 
moned to  the  front  ranks  of  screen  portraiture.  On  the 
[author — and  he  must  learn  to  be  a  photodramatist  able 
to  write  the  whole  drama — must  rest  the  future  of  the 
original  screen  story.  Give  him  encouragement  and  the 
privilege  of  working  on  his  own  production,  and  I  grant 
that  before  long,  in  wealth  of  real  story  material,  the 
screen  will  be  speaking  a  new  language.  The  author  will 
not  lay  aside  his  pen  with  disappointment  and  heart- 
break and  turn  to  other  things  if  his  rather  hard,  work  is 
cheered  by  the  light  of  appreciation. 

"'Who  Shall  Take  My  Lifer'  was  written  for  an  ob- 
ject— the  abolishment  of  capital  punishment  on  circum- 
stantial evidence.  But  with  no  attempt  at  propaganda, 
the  story  itself  was  left  to  teach  the  lesson.  And  now 
since  the  film  has  been  completed  and  exhibited  at  pri- 
vate showings  to  many  great  prison  reformers  it  has 
been  a  great  pleasure"  to  the  author  to  sit  back  and  watch 
the  impression  of  the  story  on  these  men  and  lawmakers 
who  would  no  longer  tolerate  capital  punishment. 
Story  Convincing.  Says  T.  M.  Osborne 

"The  Hon.  Thomas  Mott  Osborne,  former  warden  of 
Sing  Sing  and  the  great  prison  reformer  who  would  never 
himself  witness  an  execution,  was  one  of  the  latter  who 
viewed  the  film  with  me.    At  the  close  he  said: 

'  'Here  is  a  story  whose  argument  is  absolutely  con- 
vincing.   Such  a  thing  could  happen  to  ariy  man:  that 


he  be  charged  with  crime,  tried,  convicted  and  executed, 
notwithstanding  his  innocence.  While  warden  of  Sing 
Sing  it  was  my  duty  to  arrange  for  the  death  of  several 
men  I  believed  innocent.  But  I  left  the  prison  during 
their  execution,  because  no  law  could  force  me  to  see  them 
die.' " 


EDWARD  NELSON,  NEW  PRESIDENT  OF 
SHERMAN-ELLIOTT  CO.  OF  MINNEAPOLIS, 

ADDS  ANOTHER  BANKER  TO  INDUSTRY 


Announcement  was  made  some  time  ago  of  the  change 
of  officers  in  the  Sherman-Elliott  Companv  of  Minne- 
apolis, which  is  handling  William  X.  Selig's  film,  "The 
Crisis,"  a  picturization  of  Winston  Churchill's  book  storv 
of  that  name. 

Edward  Xelson,  the  new  president,  makes  another 
attorney  to  enter  the  motion  picture  field.  Mr.  Xelson 
has  made  a  thorough  study  of  the  motion  picture  busi- 
ness and  has  had  considerable  practical  experiences  with 
the  buying  and  marketing  of  feature  films. 

David  H.  Beecher,  the  vice  president,  is  an  invest- 
ment banker  and  heavily  interested  in  many  Xorth  Da- 
kota banks.  F.  H.  Peterson,  the  treasurer,  is  president 
ot  the  Union  State  Bank  of  Minneapolis.  Both  of  the 
last  named  men  have  for  some  time  been  interested 
financially  in  the  great  films  of  the  past  years. 

Last  fall  the  company  purchased  from  The  Selig 
Polyscope  Company  the  rights  for  the  United  States 
and  Canada  for  "The  Crisis."  To  date  all  the  United 
Mates  territory  east  of  the  Mississippi  has  been  dis- 
posed of  including  Missouri,  California,  Arizona  and 
Xevada,  together  with  the  right  for  Canada.  The  rich 
middle  western  territories  are  still  open  and  buvers  should 
communicate  at  once  with  the  president  of  the  company 
at  8o4  McKnight  Building,  Minneapolis,  Minn  Lon^ 
and  successful  runs  of  this  film  have  been  achieved 
in  many  of  the  larger  cities  of  the  country  and  the  play 
has  proven  itself  a  great  box  office  attraction. 


VIVIAN  MARTIN  HAS  STELLAR  ROLE 

IN  -A  KISS  FOR  SUSIE,"  SCHEDULED 

ON  PARAMOUNT  FOR  AUGUST  2 

"A  Kiss  for  Susie,"  which  has  been  scheduled  for  pub- 
lication by  Paramount  August  2  with  Vivian  Martin  in 
the  stellar  role,  is  notable  for  its  simplicity  The  story 
which  was  written  by  Paul  West,  centers  around  such  "a 
homely  and  everyday  occurrence  as  the  construction  of  a 
building,  and  the  people  who  play  the  most  important 
parts  in  the  story  are  the  simple  commonplace  members 
of  a  bricklayer's  household.  It  is  a  romance  such  as  might 
occur  in  any  house  in  any  community  and  is  therefore  of 
especial  interest  and  calculated  to  entertain  wherever  it 
is  shown. 

The  photoplay  was  arranged  for  the  screen  from  Mr. 
West's  story  by  Harvey  Thew  and  was  directed  by  Robert 
Thornby.  Among  the  important  members  of  the  cast  are 
Tom  Forman,  who  plays  opposite  Miss  Martin,  John  Bur- 
ton, who  has  played  so  many  characterizations  in  recent 
Paramount  pictures,  Chris  Lynton,  Jack  Xelson  and 
Pauline  Perry.  Vivian  Martin  is  Susie  Xolan,  the  daugh- 
ter of  one  of  the  best  bricklayers  in  the  union. 


32 


EXHIBITORS  HERALD 


M.  H.  HOFFMAN  SECURES  "SILENT  WITNESS"  FILM 
FOR  FOURSQUARE;  IS  THIRD  SUPERFEATURE 


Picture  Adapted  from  Noted  Stage  Play  of  New  York  Suc- 
cess, Said  to  Eclipse  Original  Drama; 
Has  Powerful  Story 


"The  Silent  Witness,"  the  film  ver- 
sion of  the  play  of  the  same  name  by 
Otto  Hauerbach,  which  had  a  long 
and  successful  run  in  New  York,  has 
been  acquired  by  M.  H.  Hoffman, 
Inc.,  for  the  world,  from  Sanger  & 
Jordan. 

This  is  the  third  superfeature  se- 
cured for  Foursquare  publication  by 
this  organization,  the  other  two  being 
"The  Sin  Woman"  and  "Madame 
Sherry."  The  cast,  headed  by  Ger- 
trude McCoy  in  the  stellar  role,  is 
said  to  be  of  splendid  balance  and 
strong  in  dramatic  quality. 

Called  Convincing  Drama 

According  to  New  York  newspaper 
reviewers  of  the  drama,  "The  Silent 
Witness"'  was  declared  the  most 
convincing  dramatic  triumph  since 
"Madame  X."  "The  Silent  Witness" 
moves  steadily  to  a  climax  which 
thrills  its  audience.  In  its  photoplay 
form  it  is  pronounced  even  more  .in- 
teresting than  when  offered  originally 
as  a  stage  attraction. 

Mr.  Hauerbach  based  the  under- 
lying motive  of  his  story  upon  a  sub- 
ject which,  strangely  enough,  formed 
the  pre  -  election  platform  of  New 
York's  district  attorney,  Swan — that 
the  prosecutor  is  attorney  for  all  the 


ART  DRAMAS  PICKS 

TRADEMARK  DESIGN 


J.   L.  McCurdy  of  Cincinnati  Wins 
Prize  from  14,000  Competitors 
with    Distinctive  Work 

Harry  Raver,  president  of  Art 
Dramas,  Inc.,  announced  this  week 
that  the  prize  for  the  best  design  for 
an  Art  Dramas  trademark  has  been 
won  by  J.  L.  McCurdy  of  Cincin- 
nati. Mr.  McCurdy's  drawing  was 
selected  out  of  more  than  14,000  sub- 
mitted. 

The  trademark  is  simple,  distinc- 
tive and  original.  In  general  outline 
it  is  of  diamond  shape,  with  equal 
sides  and  angles.  The  words  "Art 
Dramas"  are  inside,  so  constructed  as 
to  follow  the  lines  of  the  sides.  They 
arc  surrounded  by  a  chain  consisting 
of  four  long  links,  one  to  each  side, 
and  inside  of  each  link  is  a  word  de- 
scriptive of  the  types  of  dramas  pub- 
lished on  the  program.  The  words 
are  "mystery,"  "romance,"  "adven- 
ture" and  "sentiment." 


people,  the  prisoner  as  well  as  the 
state. 

In  a  prologue  and  three  acts,  "The 
Silent  Witness"  has  for  its  central 
theme  the  obstacles  imposed  upon  a 
boy  working  his  way  through  college 
and  who  is  competing  against  sons  of 
wealthy  men.  One  of  these  scions, 
casting  aspersions  upon  the  poor 
boy's  mother,  is  brought  to  account. 
In  the  fight  which  ensues  Bud  Mor- 
gan, the  penniless  youth,  kills — as  he 
fancies — his  adversary. 

Strong  Plot  Material 

Young  Morgan  is  held  for  murder, 
and  in  the  capacity  of  district  attor- 
ney his  father  (unaware  at  the  time 
of  his  relationship  to  the  prisoner)  is 
confronted  with  the  task  of  learning 
the  facts.  The  ingenious  manner  in 
which  the  author  brings  together  the 
boy's  mother  and  father  at  the  end, 
and  the  parts  played  by  other  impor- 
tant characters  in  the  photoplay,  form 
elements  altogether  worth  while. 

"It  is  a  Foursquare  picture  in  the 
best  sense,"  says  M.  H.  Hoffman. 
"The  play  and  the  players,  with  our 
Foursquare  policy,  make  the  product 
a  superfeature  which  we  can  offer 
with  confidence  that  it  will  give  the 
utmost  satisfaction  to  exhibitors  and 
the  public." 


N.  Y.  STATE  DISTRIBUTOR 
FOR  "SUBMARINE  EYE" 

FILM  IS  SELECTED 

Williamson  Bros.  Consummate  Deal 
with  Nathan  Hirsh  of  Civilization 
Pioneer   Film  Corporation 

A  deal  has  just  been  consummated 
between  the  Williamson  Brothers, 
producers  of  "The  Submarine  Eye," 
and  Nathan  Hirsh,  president  of  the 
Civilization  Pioneer  Film  Corpora- 
tion, whereby  the  latter  concern  will 
distribute  this  feature  throughout 
New  York  state,  including  Greatei 
New  York. 

Exhibitors  need  no  introduction  tc 
this  corporation  which  has  success 
fully  handled  many  of  the  leading  bo) 
office  attractions  and  has  recenth 
been  in  the  limelight  through  its  ac 
tivities  with  "Civilization"  and  "Re 
demption."  The  Civilization  Pionee 
Film  Corporation  is  located  at  12 
West  Forty-sixth  Street,  New  York 


FIRST  THREE  KING-BEE 
COMEDIES    ARE  GIVEN 
LONDON  TRADE  SHOWINI 

The  first  three  King  -  Bee  -  Bill 
West  comedies  were  this  week  give 
a  trade  showing  in  London  at  th 
Marble  Arch  Pavilion,  and  accordini 
to  a  cable  received  at  the  offices  c 
the  King-Bee  Films  Corporation  the 
were  enthusiastically  received  by  tl 
large  number  of  buyers  present.  J 

Billy  West,  it  is  stated,  is  assurtl 
of  popularity  on  British  screens. 


BLUEBIRD  BILL  POSTING  CO. 


Start  a 

BLUEBIRD 


DAY 

in  your  House 


EXHIBITORS  HERALD 


33 


THE  FILM  STOCK  MARKET 

By  Paul  H.  Davis  &  Company 
Chicago 


Bid 

Asked 

lerican  Film  Company   

65 

70 

L  coir.  Film  Corporation.  Ptd  

90 

100 

96 

99 

be  Star  Corporation,  Com  

25  y'i 

27y2 

Itual  Film  Corporation,  Com  

16 

18 

Itual  Film  Corporation,  Ptd  

21 

24 

|w  York  Motion  Picture  Corporation  

48 

o5 

[rth  American  Corporation,  Com  _  

25 

Ites  Film  Corporation,  Com  

25 

[anhouser  Film  Corporation   

i 

m 

pangle  Film  Corporation   

m 

prld  Film  Corporation   

X 

New  York  Motion  Picture  stock  has  been  active  dur- 
jthe  last  two  weeks,  selling  up  as  high  as  75.    A  num- 
-oi  shares  changed  hands  between  65  and  75,  after 
B  the  market  became  very  quiet,  and  at  present  stock 
offered  at  55.  with  practically  no  bids. 
Lone  Star  preferred  is  in  demand  at  96,  with  small 
tides  of  stock  offered  around  99.    This  stock  is  now 
vidend.    The  common  has  been  active  with  a  number 
ides  reported  between  26  and  27. 

utual  common  remains  quiet  with  stock  offered  at 
d  very  few  buying  inquiries.    No  recent  trades  have 
en  reported  on  the  preferred. 
Triangle  Film,  after  its  recent  rise  to  2l/'j,  has  declined 
fly  a  point,  with  sales  between  \l/2  and  1^. 

Quotations  July  10,  1917. 


This  department  will  furnish  on  request,  such 
statistics  as  are  available  concerning  the  above  or 
other  motion  picture  stocks,  providing  such  request 
does  not  call  for  an  expression  of  opinion  concern- 
ing the  policy  of  the  companies  or  the  future  prices 
of  the  stocks. 


,W/.V,",V.V/.VV.V.W 

J.  B.  SARDY  &  CO. 

Film  Stocks        Bonds  Investments 
131  South  La  Salle  Street 
Telephone  Majestic  7640         ::  Chicago,  Illinois 


OFFICIAL  CUT-OUTS  MADE  BY  THE 
CHICAGO  BOARD  OF  CENSORS 


Gold  Seal,  "A  Young  Patriot" — Cut  out  ste 


Universal,  '"Come  Through"- — Two  close-ups  of  man  looking  at 
woman's  transparent  waist;  flash  full  length  view  of  couple  in  em- 
brace; subtitles:  "You've  stalled  long  enough — come  through,"  etc.. 
"I  want  to  be  on  the  level,  alderman,  but  a  couple  of  fly  cops  are  try- 
ing to  shake  me  down." 


Edison,  "Money  and  Mystery" — Shooting  <cene  ;  all  but  first  and 
last  scenes  of  struggle  between  man  and  g:rl 

Pathe,  "The  Mystery  of  the  Double  Cross,"  Xo.  13 — Shooting  man 
in  alley. 


Morosco.  "Big  Timber" — Shooting  of  man. 

Americus,  "Barbarous  Mexico" — Three  bull  fighting  scenes. 


Monmouth,  "The  Gray  Seal."  Xo.  15 — Three  wire  tapping  scene? 
16 — Subtitle :  "Jimmy  Dale  realizes  that  the  time  has  come  when 
he  may  have  to  kill  a  man";  magpie  stealing  plans  from  table;  two 
shooting  scenes. 


Vitagraph,  "The  Gift  of  the  Magi" — Two  close-ups  of  paper  cur- 
rency. 


Usona-Selig,  "The  Girl  at  the  Table' 
film  visualizes  a  girl's  downfall. 


-Permit  refused  because  the 


World,  "The  Brand  of  Satan" — Permit  refused  because  film  con- 
tains scenes  of  ^:rime  and  immorality. 

Selig,  "A  Rag  Baby" — Woman  in  thin  nightgown  standing  in 
doorway. 


Conquest,  "The  Luck  of  Roaring  Camp" — Flash  four  gambling 
scenes ;  subtitle,  "Move  an  inch  and  I'll  kill  you" ;  shooting  man. 


Butterfly.  "The  Plow-Woman" — Indian  stabbing  soldier;  flash  all 
saloon  shooting  scenes ;  Indian  shooting  sentry  with  arrow ;  shooting 
Buck  with  arrow  and  view  of  Buck  with  arrow  in  breast. 


Lasky,  "The  Jaguar's  Claws" — Adult  only  permit.  Reel  I,  two 
cock  fight  scenes ;  stamping  man's  face  with  heel ;  man  on  ground 
with  bloody  face ;  subtitle :  "Adios,  Amigo,  'till  next  pay  day" ;  views 
of  rolls  of  money ;  entire  incident  of  bride's  abduction,  killing  groom 
and  carrying  brine  into  house;  entire  incident  of  Jordan's  marriage. 
Reel  2,  entire  incident  of  Mexican  showing  key ;  close-up  of  same  and 
throwing^it  to  waiting  mob;  letters  signed:  "Your  wife"  and  "Your 
husband."  Reel  3,  slugging  Mexican 1  sen-ant ;  subtitles,  "I  am  Phil 
Jordan's  wife";  "I  have  come  for  my  wife  and  sister";  "I  have  come 
for  my  sister  and  sweetheart";  cut  out  subtitle  "You  shall  take  one 
woman  and  go"  and  substitute  "You  shall  take  one  woman  and  go. 
The  other  I  shall  make  my  wife."  Reel  5,  El  Jaguar  knocking  woman 
down  and  scene  of  her  falling;  all  but  one  scene  of  El  Jaguar  forcing 
woman's  door;  two  scenes  of  woman  stabbing  El  Jaguar  and  all 
but  first  and  last  scenes  showing  dagger  in  him. 

Bluebird.  "The  Greater  Law" — Reel  1,  gambling  scene;  dancer 
embracing  old  man  at  bar.  Reel  2,  three  gambling  scenes ;  girl  push- 
ing drunken  man  against  stove;  three  scenes  of  woman  at  bar  with 
men.  Reel  3,  dancer  jumping  from  stage  into  man's  arms  and  being 
carried  to  table ;  Leberge  punching  sick  man  against  wall ;  shooting 
man ;  two  slugging  scenes ;  close-ups  of  women  at  bar.  Reel  4, 
woman  at  bar.    Reel  5,  two  shootings  in  vision  scene. 


Famous  Players,  "The  Little  Boy  Scout" — Close-up  of  currency 
in  hat. 


Arizona,  "Should  She  Obey?" — Reel  3,  two  scenes  of  couple  at 
river  bank;  two  scenes  of  women  ignoring  woman  with  baby  carriage r 
subtitle :  "He  won't  acknowledge  our  marriage,"  etc. ;  insert  subtitle : 
"My^husband  won't  support  me  and  my  baby"  ;  references  to  "honkv 
tonk";  subtitles:  "You  have  sneaked  out  of  one  marriage";  four- 
scenes  of  forced  marriage;  "Another  poisoned  marriage."  Reel  4, 
two  scenes  of  Gordon  and  actress  kissing  at  table;  flash  four  scenes 
ot  women  in  one  piece  bathing  suits ;  actress  climbing  out  of  water ; 
two  embracing  scenes  between  Gordon  and  actress  after  she  leaves 
water ;  vision  of  embrace :  woman  biting  policeman's  hand ;  woman 
aroused  from  sleep  embracing  policeman ;  reference  to  "honkv  tonk." 
Reel  5,  subtitle :  "If  you  don't  divorce  me  I'll  frame  up,"  etc.  Reel  6, 
flash  dining  scene  showing  girl  suspended  across  table;  subtitle: 
"Hovering  about  waiting  for  the  death  of  innocence."  Reel  7,  all 
scenes  of  husband  outside  wife's  door  and  all  scenes  in  her  room 
showing  her  husband. 


THIS  WEEK  AT  DOWNTOWN 
CHICAGO  THEATERS 


ALCAZAR — Selig.  "The  Checkmate";  Vitagraph.  "The  Gift  of  the 
Magi" ;  Triangle,  "Time  Locks  and  Diamonds."  with  William  Des- 
mond; Paramount,  "At  First  Sight."  with  Mae  Murray;  Triangle, 
"A  Strange  Transgressor,"  with  Louise  Glaum :  World,  "A  Self-Made 
Widow,"  with  Alice  Brady;  Metro.  "Will  o'  the  Wisp,"  with  Mabel 
Taliaferro;  Paramount,  "At  First  Sight,"  with  Mae  Murray. 

BANDBOX— Mutual,  "The  Overcoat,"  with  Rhea  Mitchell  and 
Richard  Bennett. 


BIJOL"  DREAM — Julius  Steger,  "Redemption,"  with  Evelyn 
Xesbit. 


BOSTOX — Triangle,  "Time  Locks  and  Diamonds,"  with  William 
Desmond ;  Paramount,  "At  First  Sight,"  with  Mae  Murrav  ;  Triangle, 
"A  Strange  Transgressor,"  with  Louise  Glaum ;  World,  "A  Self-Made 
Widow."  with  Alice  Brady  ;•  Metro.  "Will  o'  «the  Wisp,"  with  Mabel 
Taliafen-o;  Essanay,  "The  Trufflers,"  with  Xell  Graig ;  Fox,  "The 
Siren,"  with  Yaleska  Suratt. 


•CASTLE — Artcraft,  "Wild  and  Woolly,"  with  Douglas  Fairbanks. 

COLOXIAL— J.  Seng,  "Parentage,"  with  Hobart  Henlev  and 
Barbara  Castleton. 


ORPHEUM  — Fox.  "The  Two  Little  Imps."  with  Tane  and 
Kathenne  Lee ;  Paramount,  "The  Little  Bov  Scout."  with  Ann  Pen- 
nington;  World.  "A  Self-Made  Widow."  with  Alice  Brady;  Vitagraph 
"The  Question."  with  Alice  Joyce ;  Metro.  "The  Will  o'  the  W  isp  " 
with  Mabel  Taliaferro ;  Fox,  "The  Siren,"  with  Valeska  Suratt.  ' 

PLAYHOUSE — Universal,  "Come  Through,"  with  Hobart  Rawlin- 
son  and  Alice  Lake. 


ROSE — Paramount,  "Big  Timber."  with  Kathlvn  Williams  and 
W  allace  Reid. 


STUDEBAKER — Frohman,  "God's  Man,"  with  H.  B.  -Warner  and 

Barbara  Castleton.   

ZIEGFELD — Art  Dramas,  "The  Peddler,"  with  Joe  W'elch 


34 


EXHIBITORS  HERALD 


"  MELISSA  OF  THE  HILLS,"  MARY  MILES  MINTER'S 

NEW  VEHICLE,  TO  BE  PUBLISHED  JULY  23 


JEROME  ABRAMS  JOINS 

M.  H.  HOFFMAN  CONCERJ 


Story  with  Dramatic  Action  of  Tennessee  Feuds  and  Big 
Romance  Shows  Star  as  Devoted  Daughter  of  Minister; 
Magnificent  Backgrounds  Are  Seen  in  the  Film 


si 


Mary  Miles  Mintcr,  in  the  stellar 
role  of  "Melissa  of  the  Hills,"  an 
American  film  to  be  distributed  to 
the  theaters  July  23  and  thereafter, 
has  the  role  of  a  daughter  of  a  kindly 
minister  of  the  gospel. 

As  Melissa  she  is  beloved  of  all  the 
rude  backwoodsmen  and  a  smart  city 
attorney,  but  all  except  the  young  at- 
torney are  ignored  utterly  that  her 
time  may  be  given  to  comforting  her 
father. 

Miss  Mintcr' s  leading  man  is  Alan 
Forrest,  and  Spottiswoode  Aiken 
plays  the  role  of  the  father  in  the 
picture.     Another  featured  player  is 


George  Periolat  as  a  skinflint  with  a 
soft  heart. 

From  the  oilskins  and  middy 
blouses  of  "Periwinkle"  Mary  shifts 
to  overalls,  army  shirt  and  hunting 
boots  in  this  new  story  of  Tennessee' 
feuds  and  old-time  filial  devotion,  and 
the  mountain  fashions  become  her  as 
strikingly  as  do  those_of  the  sea. 

Samuel  S.  Hutchinson,  in  present- 
ing the  picture,  calls  attention  to  the 
magnificent  backgrounds  in  the  play. 
These  were  taken  in  the  big-timber 
regions  of  California.  The  scenes 
revel. in  the  atmosphere  of  the  South- 
land, and  the  story,  by  Mabel  Heikes 
Justice,  contains  much  dramatic  ac- 
tion. 


Jerome  Abrams,  one  of  the 
known  men  in  the  distribution  en 
the  motion  picture  industry,  has  joififi 
the  Foursquare  forces  of  M.  H.  Hofi 
man,  Inc.  Mr.  Abrams  was  the  fir; 
special  representative  of  the  Bluebir 
features,  and  finding  that  he  could  d 
better  service  by  styling  himself  J 
H.  Hoffman's  personal  represcntatif 
he  assumed  that  title. 

Mr.  Abrams  will  have  the  same  tit 
in  his  new  association  with  MX 
Hoffman,  Inc.,  and  will  devote  bin 
self  to  organizing  the  eastern  Foil 
square  exchanges. 


LOIS  WEBER  WILL  PRODUCE  "K"  STORY,  BEST 
WORK  FROM  PEN  OF  MARY  ROBERTS  RINEHART 


Will  Be  Second  of  Productions  Published  Under  New 
Arrangement  with  Universal;  Star  Is 
Lauded  by  Author 


Upon  completion  of  "The  Whim," 
which  now  is  nearing  its  final  scenes, 
Lois  Weber  will  begin  a  screen  ver- 
sion of  Mary  Roberts  Rinehart's 
novel,  "K,"  which  created  a  big  im- 
pression when  published  a  season  or 
two  ago. 

This  will  be  the  second  of  the  Lois 
Weber  productions  published  under 
the  new  arrangement  with  Universal, 
film  rights  to  the  story  having  been 
secured  from  Mrs.  Rinehart  during 
the  past  week. 

Author  Compliments  Star 

Herself  one  of  the  most  popular 
authors  now  writing  English,  Mrs. 
Rinehart  paid  a  generous  tribute  to 
Lois  Weber  when  closing  the  deal  for 
the  presentation  of  "K"  in  motion  pic- 
tures. • 

"I  have  refused  other  offers  for 
'K,'  "  she  said,  "because  I  have  been 
loathe  to  see  my  pet  novel  experi- 
mented with  by  companies  who  might 
wish  to  rework  the  story  according 
to  their  own  notions.  But  when  I 
learned  that  Lois  Weber  wished  to 
put  it  on  the  screen  I  just  shouted 
with  joy,  because  I  knew  that  'K' 
would  receive  the  most  artistic  _and 
truthful  presentation  possible  at  her 
hands. 

Calls  Miss  Weber  an  Artist 

"For  several  years  past  I  have  ad- 
mired the.  work  of  this  unusual  wom- 


an. I  consider  her  one  of  the  great 
feminine  personalities  at  work  in  this 
country.  She  is  a  thinker  and  an  art- 
ist, every  atom  of  her.  I  would  rather 
have  Lois  Weber  film  my  book  than 
anybody  else,  because  I  know  that 
she  will  bring  out  every  salient  point 
in  the  character  of  'K'  with  sympathy 
and  vivid  pictorial  effect." 


BEN  TURPIN  STARRED 

IN  BLACK  CAT  COMEDY 
FEATURE  ON  GENERA 

An  innovation  in  llic  Black  Cat  S 
ries  of  25-minute  features  publish' 
through  General  Film  is  the  appes 
ance  of  Ben  Turpin,  comedian.  V 
of  the  Black  Cat  pictures  have  he 
comedy-dramas  but  Essanay,  then 
ducer,  made  room  for  the  Tt& 
coined}'  in  this  series  because  of 
good  comedy.  The  film  is  call 
"Two  Laughs." 

A  heart  -  interest  comedy  -  drai 
which  is  another  innovation,  in  lib 
it  features  as  principals  an  old  xa 
and  a  little  boy,  is  "Seventy  *a 
Seven,"  the  Black  Cat  feature  *f'i 
lowing  "Two  Laughs"  and  "A  Con 
in  Smiths."  Julicn  Barton  pl< 
Hiram  Beatty,  an  impoverislj 
Grand  Army  veteran,  and  Buddie,  I 
little  grandson,  arc  interpreted  by  \ 
lis  Paul. 


SOL  LESSER  HEADS  STATE  RIGHTS  BUYERS' 

ORGANIZATION;  N.  Y.  TO  BE  FIRST  MEETING  PLAC 


Since  the  recent  announcement  of 
his  plans  for  the  launching  of  a  na- 
tional organization  of  state  rights 
buyers,  ,  which  aroused  considerable 
conjecture  in  the  trade,  Sol  L.  Lesser 
has  been  continually  occupied  with 
the  development  of  his  project,  and 
it  now  is  authentically  announced  that 
members  of  the  organization  will  con- 
vene in  New  York  City  on  August  7. 
►  The  organization,  which  is  the  re- 
sult of  a  careful  and  prolonged  study 
of  general  conditions,  is  in  a  posi- 
tion to  purchase  the  rights  to  feature 
productions  outright  for  the  entire 
United  States  and  Canada,  and  propo- 
sitions will  be  considered  at  the  time 
of  the  convention. 


Practically  all  of  the  United  St3S 
and  Canada  is  covered,  and  the  ntt 
identified  with  the  enterprise  are  nM 
whose  keen  judgment  and  linan  11 
success  in  the  film  industry  deterrre 
unquestionably  their  desirability  IS 
members  of  the  organization. 


CLAMBAKE  AND  FROLIC 

HELD  BY  UNIVERSL 

The  Universal  Film  Manufacture 
Company  held  an  old  fashioned  cl%- 
bake  and  frolic  at  Donnelley's  Gr<e, 
College  Point,  Long  Island,  Satuny, 
July  7,  at  which  a  host  of  newspsir 
men  and  company  employes  enjo:d 
themselves  immensely. 


 mini  in  mill  in  i  n-rmniniii  i  itiimii  mt  rmrmmiiiiii  i  iiiiiiiiiiiiiiiiiiiiiiiiihiiiiiii  iimmim  i  miiiiiiiiiiiiii  -r^r 


OF  CUE 


GENERAL 


|>eventy  and  Seven" — July  14  (tvvo- 
I  Essanay  Black  Cat  feature  with 
Ik  Elliston). — Si  Scroggs,  a  miser- 
I'armer,  ejects  Hiram  Beatty  and 
[(grandson,  Buddie,  from  their  home 
fiuse  of  nonpayment  of  rent.  Beat- 
>holds  some  mining  stock  which 
((believes  worthless.  When  Scroggs 
the  stock  is  good,  he  endeav- 
to  steal  it  but  is  frustrated  by 
ldic.  Beatty  learns  of  the  stock's 
tie  and 'the  sale  of  it  brings  hap- 
to  him  and  Buddie  and  down- 
to  the  farmer. 

Strictly    Business" — (two-reel  O. 
nry  Broadway  Star  feature,  with 
(Frank  Glcndon). — Bob   Hart  and 
vnona  Cherry  decide  to  team  up  in 
ikketch  Bob  has  written.    Both  arc 
lictly  business,  sensible  players,  en- 
kvoring  to  win  a  life  of  indepen- 
ce.    The  sketch  is  successful  and 
are  long  both  are  drawing  large 
tries.     But  their  attitude  toward 
another  is  always  strictly  busi- 
slik.e.     One  night  Cherry  shoots 
}  by  mistake  and  becomes  hyster- 
.   Her  ravings  are  reported  to  Bob 
:r  the  injury  is  discovered  to  be 
y  slight   and   then   Bob  informs 
m  that  he  and  Cherry  have  been 
rricd  two  years. 


MUTUAL 


"Melissa  of  the  Hills" — July  23 
ive-reel  American  drama,  with  Mary 

iles  Mintcr). — The  Allisons  and 
/atts  are  continually  at  war.  When 
le  Allisons  learn  that  Jethro  Stark, 
reacher,  has  nursed  the  Watts 
irough  an  epidemic,  they  endeavor 
>  force  him  to  resign.  Stark's 
aughter,  Melissa,  is  the  light  of  the 
ill  country.  She  is  loved  by  Tom 
\"illiams,*a  young  lawyer.  In  a  feud 
etween  the  Watts  and  Allisons, 
lark  is  shot  and  Melissa  marries 
I'om.   

"The  Great  Stanley  Secret"— July 
3  (four-reel  American  drama,  in  two 
;ries,  with  William  Russell  and  Char- 
Jtte  Burton). — Arthur  and  Esther 
■tanley  meet  death  in  a  train  wreck 
nd  their  little  son  is  l.eft  alone,  with 
'*  +ie  Stanley  jewel.  Blair  Stanley,  a 
ousin,  is  desirous  of  obtaining  the 
ewel  and  the  earldom.  His  friend 
3c  Yaux,  who  happens  to  be  on  the 
rain,  substitutes  the  body  of  a  dead 
>aby  for  the  body  of  Arthur  and 
•  akes  him  to  a  hospital  unidentified, 
^uabba,  a  gypsy  and  friend  of  the 
lead  Arthur  Stanley,  witnesses  the 
leed.  He  gets  the  baby  from  the 
lospital  and  also  the  jewel. 


"A  Match  in  Quarantine" — July  24 
(one-reel  LaSalle  comedy)- — Otto  and 
Aunt  Zazu  live  next  door  to  each 
other.  Otto's  niece  and  Aunt  Zazu's 
nephew  are  in  love  with  each  other, 
but  each  is  threatened  with  disinheri- 
tance if  they  do  not  keep  away.  The 
young  folks  plan  to  elope  and  have 
the  health  officers  quarantine  Otto's 
house  while  Aunt  Zazu  is  in  it  search- 
ing for  her  nephew.  Of  course  they 
have  to  forgive  them  and  then  Otto 
and  Aunt  Zazu  arc  married. 

"Red.  White  and  Blew"— July  26 
(one-reel  Cub  comedy,  with  George 
Ovey). — The  professor  and  his  daugh- 
ter return  to  the  village  accompanied 
by  an  Indian,  on  whom  the  professor 
endeavors  to  make  educational  experi- 
ments. Jerry  meets  them  but  is  cold- 
ly received  by  the  professor.  He  and 
the  girl  plan  to  meet  secretly.  Jerry 
disguises  as  the  Indian,  gets  in  the 
wine  cellar  and  then  eve'n  he  himself 
doesn't  know  if  he's  the  Indian  or 
Jerry. 


UNIVERSAL 


"The  Fight"— July  16  (No.  4  "The 
Gray  Ghost,"  Universal  two  reels, 
with  Harry  Carter). — Morn  Light 
sends  Hildreth  to  Bishop's  cafe  and 
has  Jacques  the  waiter  look  out  for 
him.  The  Gray  Ghost  learns  of  Hil- 
dreth's  whereabouts  and  sends  his 
men  out  to  capture  him.  Hildreth 
slips  out  through  a  secret  door  and 
escapes  to  Morn  Light's  apartment 
where  he  is  captured  by  the  Gray 
Ghost  and  hidden.  The  Gray  Ghost 
goes  to  Arabin's  the  next  day  and  ex- 
amines diamond  necklaces. 

"A  Dark  Deed" — July  17  (one-reel 
Nestor  corned)',  with  Eddie  Lyons  and 
Lee  Moran). — Ashur  loves  Vera,  but 
Vera  is  too  busy  studying  the  works 
of  an  East  Indian  swami.  Ashur  in- 
duces his  roommate  to  dress  up  as  a 
swaini  and  teach  Vera  a  lesson.  Fred- 
die does.  The  house  is  raided  by  po- 
lice who  are  in  search  of  fake  fortune 
tellers.  Ashur  and  Freddie  escape 
thankful  that  they  have  at  last  taught 
Vera  a  lesson. 

"Six-Shooter  Justice"  —  July  17 
(three-reel  Gold  Seal  drama,  with 
Harry  Carey). — John  Gregg  and  his 
daughter  become  lost  and  accept  the 
guidance  of  Miguel  Hernandez,  a  good 
looking  badman.  Mary  takes  a  liking 
to  the  badman  and  will  have  nothing 
to  do  with  Harry  a  bad  looking  good 
man.  Migual  robs  Gregg  of  his  gold 
and   takes  Mary  to   Burro  Springs. 


Here  Harry  follows  and  kills  Miguel 
to  protect  Mary.     Harry  also  takes 
Gregg's  gold  off  the  body  of  Miguel. 
Mary  then  realizes  that  looks  are  fre- 
quently deceiving. 

"Surf  Scandal" — July  18  (two-reel 
L-Ko  comedy,  with  Dan  Russell). — 
Mr.  and  Mrs.  Sand  Dow  have  charge 
of  the  respective  departments  of  the 
gym.  One  day  they  decide  to  trans- 
form themselves  and  exchange  depart- 
ments. Dan  is  having  a  lovely  time 
with  the  girls,  posing  as  his  wife,  and 
Mrs.  Dan  is  enjoying  the  company 
of  the  men, -when  Al  and  Gladys, 
sweethearts,  manage  to  get  together, 
Mr.  and  Mrs.  Dan  come  face  to  face 
and  recognizing  each  other  a  merry 
chase  ensues. 


"The  Web"— July  19  (Star  Featur- 
ette,  with  Cleo  Madison). — Cleo  and 
Joe  are  crooks.  Cleo,  through  Nor- 
man, a  painter,  secures  an  invitation 
to  Mrs.  Van  Wert's  house  party.  She 
gives  the  combination  of  the  safe  to 
Joe  and  in  the  dead  of  night,  Joe  robs 
the  safe.  As  he  is  leaving,  the  loot 
is  taken  out  of  his  hands.  In  the 
scuffle  Joe  is  shot  and  taken  to  the 
hospital.  The  next  day  Norman  con- 
fesses to  Cleo  that  he,  too,  is  a  crook 
and  wants  her  to  join  him.  But  Cleo 
tells  Norman  to  "go  straight"  that 
she  loves  Joe. 

"Some  Nurse" — July  19  (one-reel 
Joker  comedy,  with  Gale  Henry). — 
Lizzie  Cake  finds  that  h_er  husband 
is  growing  tired  of  her,  so  she  de- 
cides to  go  to  a  beauty  parlor.  Hub- 
by's rich  uncle,  who  is  trying  to 
elude  designing  women,  comes  to  live 
with  his  nephew.  When  Lizzie  re- 
turns hubby  finds'  that  he  is  very 
much  in  love  with  her.  But  he  in- 
troduces her  to  uncle  as  a  nurse  who 
will  take. care  of  him.  Uncle  insists 
on  buying  his  nurse  pretty  things  and 
hubby  is  distracted.  When  he  thinks 
he  sees  Lizzie  kiss  his  uncle  he  en- 
ters with  drawn  gun  and  a  duel  en- 
sues. After  both  revolvers  are  emp- 
tied explanations  are  made. 


"One   Bride   Too   Many"— July  20 

(two-reel  Victor  comedy,  with  Matt 
Moore). — Tom,  who  is  to  be  married, 
leases  his  apartment  to  a  Frenchman 
and  his  daughter,  Jeanettc.  The  same 
evening  Tom  gives  a  farewell  bach- 
elor dinner,  and  having  dined  well,  he 
forgets  about  having  sublet  his  apart- 
ment and  goes  back  to  it  and  enters 
his  bedroom.  He  is  startled  to  find 
Jcanette  Dupree  there  and  the  father 


36 


EXHIBITORS  HERALD 


SHERMAN  WILL  LEND  FINANCIAL  AID  TO 

PRODUCERS  WITH  SUITABLE  UNFINISHED  FILM 


President  of  Newest  Company  Not  Only  to  Buy  and  Sell 
Films  for  State  Rights,  but  Will  Offer 
Cash  to  Complete  Plays 


With  the  coming  of  the  Sherman 
Pictures  Corporation  the  industry  has 
the  first  big  company  organized  for 
the  purpose  of  opening  up  the  state 
right  market,  for  this  company  makes 
one  of  the  most  liberal  offers  ever 
made  by  any  manufacturer  in  that  it 
comes  into  the  field  to  not  only  pur- 
chase and  sell  state  rights  productions, 
but  it  will  take  any  picture  which  has 
not  been  completed  owing  to  the  fact 
that  the  producer  has  not  the  neces- 
sary funds  to  finish  it,  and,  providing 
it  is  a  good  story  and  up  to  the  Sher- 
man standard,  this  company  will  ad- 
vance the  producer  the  money  needed 
to  finish  making  the  picture. 

Is  Newest  Trade  Idea 

Xo  such  offer  has  ever  been  made  by 
any  state  rights  buyer  or  distributor 
since  the  motion  picture  industry 
came  into  being.  In  the  future  a  pro- 
ducer who. has  a  good  picture  for  sale 
need  not  worry  about  how  to  dispose 
of  it.  Provided  it  is  up  to  the  Sher- 
man standard,  a  ready  market  is  as- 
sured— for  it  can  be  sold  promptly 
and  for  spot  cash. 

Harry  Sherman,   president  of  the 


Sherman  Pictures  Corporation 
created  this  new  standard  for  q 
action.  Following  the  new  s  of  hisS 
cent  purchase  of  the  distribution 
rights  for  "I  Believe"  eonie-  the  inti- 
mation that  the  precedent  established 
will  be  maintained.  This  enterprising 
distributor,  who  has  jumped  into  ac- 
tivities in  New  York,  should  prove  a 
valuable  acquisition  in  the  interests  qi 
the  state  rights  market  to  which  his 
personal  attention,  seconded  by  an 
efficient  staff,  will  be  specially 
rected. 

Already  Commenced  Work 
The  Sherman  Pictures  Corporator 
has  already  commenced  its  work  ii 
the  Sherman  Pictures  Building,  at  21! 

West  Forty-second  street. 

"A  square  deal  at  all  times  for » 
state  rights  buyer  and  sympathetic  ap 
preciation  of  the  difficulties  that  eve 
confront  the  exhibitor,"  is  the  mott 
of  this  energetic  distributor. 

Mr.  Sherman  says  he  will  co 
ate  with  state,  rights  buyers  and 
co-operation   should   prove   of  g 
value  in  exploiting  the  production. 


NEWLY  FORMED  CIVILIZATION-PIONEER  CO. 
WILL  HANDLE  BIG  STATE  RIGHTS  FEATURE 


Nathan  Hirsh  Is  Made  President  of  New  Concern  with  Ope 
Booking  Policy;  "Redemption,"  with  Evelyn 
Nesbit,  Is  Initial  Offering 


finding  him  there,  forces  him  to  mar- 
ry jeanette.  The  next  morning  they 
go  to  the  little  church  around  the 
corner  where  Tom's  bride  is  awaiting 
him.  After  much  persuasion  Tom  is 
allowed  to  marry  his  bride  and  Jean- 
ette the  man  of  her  choice. 

"He  Had  'Em  Buffaloed"— July  21 

(one-reel  Joker  comedy,  with  William 
Franey). — Richard'  Manslot,  a  strand- 
ed actor,  drifts  into  Satan's  Gulch 
and  after  a  few  days  he  is  made  sher- 
iff. When  a  sham  tight  starts  in  the 
dance  hall,  Richard  runs  and  hides  in 
a  stage  coach.  Pete  and  Dan  come 
to  rob  the  stage  coach.  Richard  cap- 
tures them  and  puts  them  into  jail. 
Hepsabiah,  a  slavey  in  the  hotel  kit- 
chen, falls  for  Richard,  but  Richard 
leaves. 


CHRISTIE 


"Down  by  the  Sea" — July  16  (one- 
reel  Christie  comedy,  with  Betty 
Compson). — Betty  and  Harry  become 
engaged  only  on  Harry's  promise  that 
he  will  flirt  no  more.  Betty  and  Harry 
go  to  the  beach  and  before  long, 
Harry  is  surrounded  by  a  bevy  of  div- 
ing girls.  Betty  goes  to  an  employ- 
ment agency  and  engages  three  lov- 
ers. They  return  to  the  beach  and 
when  Harry  sees  the  three  of  them  he 
can  stand  it  no  longer  and  interferes. 
He  succeeds  in  overcoming  two  of 
them,  but  the  third  seems  to  be  get- 
ting the  best  of  it,  when  Betty  strikes 
him  over  the  head  with  her  ukulele. 


PARAMOUNT 


"The  Rejuvenator" — July  23  (one- 
reel  Black  Diamond  comedy). — 
Grandpa  and  Grandma  are  reading  the 
paper.  Grandma  reads  an  advertise- 
ment that  a  certain  doctor  will  make 
people  young  again.  She  goes  to  the 
doctor  and  comes  out  of  the  machine 
young  and  beautiful.  She  goes  to  her 
grandson-in-law's  house  and  they  go 
out  to  dinner  together.  Granddaugh- 
ter comes  to  grandma's  to  tell  her 
trouble  about  her  husband,  but  find- 
ing grandma  gone  tells  it  to  grandpa. 
Grandpa  decides  to  be  made  young  so 
that  he  can  fight  grandson-in-law. 
After  coming  out  young  and  hand- 
some they  too  go  to  dinner.  At  the 
same  cafe  grandpa  and  grandma  begin 
to  flirt.  Their  partners  become  peeved 
and  a  fight  ensues.  Twenty  years  lat- 
er we  find  grandma  and  grandpa 
peacefully  reading. 


Toronto,  Ont. — It  is  announced 
that  the  theater  orchestra  of  the 
Lyceum  Theater,  Gait,  Ont.,  has  been 
reinstated  in  the  Musician's  Union 
and  the  theater  is  now  on  the  fair 
list  as  a  union  house. 


The  consolidation  of  the  Civiliza- 
tion Feature  Company  and  the  Pioneer 
Features  Film  Corporation,  formerly 
located  on  West  Forty-sixth  street, 
Xew  York,  brings  another  strong  or- 
ganization into  the  field. 

Nathan  Hirsh,  who  was  president 
of  the  Pioneer,  has  been  made  pres- 
ident of  the  new  firm,  which  will  be 
known  as  the  Civilization-Pioneer 
Feature  Film  Company,  Inc. 

To  Handle  State  Rights 

The  new  company  now  is  seeking 
offices  in  the  Times  Square  district, 
New  York,  and  it  is  the  purpose  of 
the  concern  to  buy  state  rights  for 
New  York  and  northern  New  Jersey 
to  the  most  meritorious  productions 
available. 

"Only   stories  of  strong  interest," 


says  Mr.  Hirsh,  "with  stars  of  the  fir 
magnitude  and  pretentious  produ 
tions,  which  will  be  of  commerci 
value  to   the  exhibitor,  will  be  e 

ploited." 

The   new  concern  will  adopt  'it 
open  booking  policy  and  no  exhibitci 
will  be  compelled  to  enter  into  a  co 
tract  to  take  all  of  their  features. 
First  Film  Is  "Redemption" 

The  first  film  of  the  new  organis 
tion  will  be  Julius  Steger's  "Redenr 
tion,"  featuring  Evelyn  Nesbit,  whi) 
played  to  capacity  houses  at  t] 
George  M.  Cohan  Theater,  New  Yo  I 
and  proved  an  excellent  box  office  j 
traction  in  Chicago  recently. 

Associated  with  Mr.  Hirsh  ;| 
Messrs.  Louis  Hass  and  Morris  Ro, 
formerly  with  the  Civilization  Fil 
Company. 


EXHIBITORS  HERALD 


37 


By  "MAC" 


ell  it's  here  at  last!  Don't  forget 
expo  and  convention,  July  14-22. 


licorge  West,  manager  of  the  Lang- 

■  Theater.  \va-  one  of  the  first  to 

■  >k  the  Rillie  W  est  comedies  from 
H  Art  Dramas  exchange.  George 
fljms  big  things  for  them.  He  should 

knv — Millie's  hi~  brother,  you  know, 
flat's  gettin'  "inside  info,"  we  main- 


They  tell  us  Tom  Phillips,  the  slide 
(in,  developed  a  new  one  at  the  re- 
mt  Rotary  Club  Convention  held 
Imewhere"  in  the  sunny  South.  Yep, 
I'  is  now  the  official  film  director 
Id  cinematographer  for  the  bunch. 
Im's  alibi— got  over  2,000  feet  of 
irvelous  pjctures,  but  somebody 
ed  it  so  well,  his  fingers  were  quick- 
than  my  optics.  All  right,  Tom, 
2*11  let  it  go  at  that. 


jene  Duffy  has  been  a  real  busy 
f  for  the  past  week  or  so,  greeting 
many  exhibitor  friends.  He  is 
:k  on  the  job  for  the  Mutual  Film 
rporation. 


Professor  N.  \V.  Barnes  of  the  Uni- 
rsity  of  Chicago,  accompanied  by 
e  students  of  the  Department  of 
>mmerce,  visited  the  plant  of  the 
atterson  R.  Rothacker  Film  Manti- 
rturing  Company,  July  9.  As  the 
csts  of  Mr.  Rothacker  the  students 
:re  given  their  first  peep  into  the 
rsteries  of  film  advertising. 


Cheer  up,  Smithy,  old  top.  Thank 
te,  you  will  never  be  troubled  with 
ty  notices  to  appear  in  the  "Speed- 
's Court."  Pal  C.  E.  Smith,  man- 
ner of  Metro  Pictures  Service,  so 
e  hear,  is  piloting  an  Overland  speed 
:mon,  a  sister  ship  to  Joe  Skirboll's. 


A  gentle  hint  to  busy  film  sales- 
len:  "Jack"  Miller,  of  the  Plaisance 

heater  now  can  be  found  chasing 
ic  merrie  and  elusive  pill  about  most 
ny  of  the  nearby  golf  links.  He 
,'cently  made  the  eighteen  holes  on 
he  Jackson  Park  links  somewhere 
etween  130  or  thereabouts. 


Lillian  Walker,  she  of  the  girlish 
miles  and  dimples,  stopped  off  for  a 
•rief  visit,  July  6,  on  her  way  East 
rom  Utah.  Miss  Walker  assured 
hose  in  charge  she  would  return  for 
he  exposition  July  1,6,  the  day  set 
side  for  this  charming,  miss,  who 
ow  is  associated  with  the  Ogden  Pic- 
ures  Corporation. 


Everything  now  is  in  readiness  at 
the  Reel  Fellows  Club,  to  make  this 
delightful  place  a  regular  "bee-hive" 
for  the  many  visiting  delegates  to 
the  convention  and  exposition.  Note: 
A  collar  and  chain  now  is  a  part  of 
the  club's  equipment,  so  have  a  care, 
some  of  you  "noisy  boys." 


Row." — The  boys  have  up  to  date 
demonstrated  the  riding  qualities  of 
the  Fiat,  Mercer,  Stutz  Bear-Cat,  and 
Crane  Simplex.  They  have  asked  that 
this  be  slipped  to  M.  J.  Mintz,  of  the 
Unity  Photoplays  Company:  We 
have  just  received  a  large  flock  of 
Ford's  "cans,"  vintage  of  1915,  bring 
cash  and  take  your  pick. 


Special    wire    from  "Automobile 


R.  E.  Seery,  resigned  as  manager  of 
the  local  exchange  of  the  Triangle 
Distributing  Corporation,  being  suc- 
ceeded by  J.  S.  Woody,  recently  as- 
sociated with  Paramount  Pictures  in 
this  territory.  t 


BERNSTEIN  FILMS  WILL  BE  REPRESENTED 

WORLD-WIDE  BY  SHEPARD  &  VAN  LOAN 


New  York  Concern  Also  to  Market  All  Productions  on  State 
Rights  Basis;  Sherman  May  Take  Over  Bern- 
stein Plant  to  Make  Pictures 


Before  leaving  for  the  Pacific  Coast 
last  week  Isadore  Bernstein  an- 
nounced that  he  had  made  arrange- 
ments with  Shepard  &  Van  Loan 
whereby  this  company,  which  was  in- 
corporated for  the  purpose  of  han- 
dling the  advertising,  publicity  and 
exploitation  for  big  organizations, 
will  act  as  the  world  representatives 
of  Bernstein  Film  Productions. 

In  addition  to  looking  after  his  ad- 
vertising and  publicity,  this  concern 
will  handle  the  marketing  of  all  the 
Bernstein  productions  and  will  be 
responsible  for  these  pictures  from 
the  moment  they  leave  the  studio  in 
their  finished  state  until  they  are  dis- 
posed of  either  on  a  state  rights  basis 
ot  through  various  exchanges. ' 

•Work  on  Fourth  Film 

The  Bernstein  studios  are  at  pres- 
ent working  on  a  fourth  production, 
called  "Justice."  The  first  picture 
made  by  this  company  was  entitled 
"Who  Knows?"  and  following  this 
came  "Humility,"  which  Mr.  Bern- 
stein had  intended  to  be  the  first  of 
a  series  of  pictures  to  be  known  as 
"The  Seven  Cardinal  Virtues."  The 
second  of  this  series  was  completed  a 
few  days  ago  and  is  called  "Loyalty." 
A  wire  from  Bernstein,  who  arrived 
in  Los  Angeles  this  week,  says  it  is 
a  fine  production.  He  has  now  start- 
ed work  on  "Justice,"  with  Betty 
Brice  playing  the  leading  role. 

Whether  Mr.  Bernstein  will  publish 
the  series  as  first  intended,  under 
"The  Seven  Cardinal  Virtues,"  has 
not  yet  been  decided.  It  is  possible 
that  each  picture  will  be  put  out  as  a 
big  feature.  This  could  be  easily 
done,  as  each  story  is  complete  in 
itself. 


Confers  with  Sherman 

While  he  was  in  New  York  Mr. 
Bernstein  had  several  conferences 
with  Harry  Sherman,  who  organized 
the  Sherman  Pictures  Corporation 
last  week,  and  it  was  rumored  in  va- 
rious quarters  that  Sherman  was  con- 
sidering taking  qver  the  Bernstein 
plant,  which  is  said  to  be  one  of  the 
finest  in  the  country.  Mr.  Sherman 
would  neither  deny  nor  verify  this 
rumor.  However,  it  is  known  that 
he  is  seriously  considering  the  ques- 
tion of  producing  pictures  himself  or 
entering  into  an  arrangement  with 
some  studio  whereby  he  can  finish 
the  scripts  and  have  the  productions 
made  to  his  order. 

Sherman  is  now  preparing  to  leave 
for  the  coast  within  the  next  few 
days  with  some  of  the  members  of 
his  newly  formed  company. 

If  this  is  accomplished  it  will  be 
largely  due  to  the  agency  of  Shepard 
&  Van  Loan,  who  brought- these  two 
men  together  when  Bernstein  was  in 
New  York. 


CASINO  THEATER  TO  BE 
SCENE  OF  NEW  YORK 

SCREEN  CLUB  AFFAIR 

The  Casino  Theater,  New  York, 
will  be  the  scene  of  the  first  annual 
Screen  Club  entertainment,  to  be 
known  as  the  "First  Reel"  on  July  29. 

An  elaborate  program,  including  the 
personal  appearance  of  many  of  the 
screen's  celebrated  stars,  is  being  ar- 
ranged and  it  is  expected  the  annual 
attraction  will  add  considerable  to  the 
club's  exchequer. 

The  entertainment  will  be  followed 
by  a  reception,  cabaret  and  dance  ten- 
dered the  artists,  patrons  and  patron- 
esses, at  the  clubhouse. 


1 


38 


EXHIBITORS  HERALD 


CANADIAN  FILM  NEWS 


Winnipeg,  Man. — Owing  to  the 
splendid  business  which  the  Strand 
Theater  of  Winnipeg  did  on  "The 
Voice  on  the  Wire"  the  management 
deemed  it  advisable  to  contract  for 
its  successor  "The  Gray  Ghost" 
which  is  booked  to  them  for  three 
days  each  week. 

Toronto,  Ont. — The  Bijou  Theater 
of  Preston,  Ont.,  has  changed  own- 
ership. It  is  understood  that  Mr. 
Harris,  of  Waterloo,  is  the  new  own- 
er. 

Ottawa,  Ont. — Both  the  Dominion 
and  the  Flower  Theaters  in  Ottawa 
are  dark,  having  closed  for  the  sum- 
mer. 

Toronto,  Ont. — A  peculiar  condi- 
tion and  one  which  is  certainly  pleas- 
ing to  exhibitors  on  border  points  in 
Canada  has  developed.  Owing  to  the 
strict  immigration  regulations,  it  is 
now  very  difficult  for  Canadians  to 
cross  through  the  border  towns  of 
Sault  Ste.  Marie,  Niagara  Falls  and 
Windsor,  Ont. 

This  edict  of  the  Dominion  author- 
ities in  keeping  people  at  home  has 
made  a  marked  increase  in  the  mo- 
tion picture  business  at  the  points 
named.  A.  A.  Huttelmayer,  propri- 
etor of  the  Queens  Theater,  Niagara 
Falls,  in  conversation  with  the  cor- 
respondent said:  "1  have  noted  a 
marked  increase  to  the  motion  pic- 
ture business  at  Niagara  Falls,  Ont., 
aiid  it  can  be  directly  traced  to  the 
fact  that  Canadians  are  staying  at 
home  and  patronizing  local  theaters 
in  the  evenings  instead  of  going 
across  to  the  American  side  and  leav- 
ing their  money  there."  Reports  from 
other  Canadian  points  bear  out  Mr. 
Huttelmayer's  statement. 

Toronto,  Ont. — The  Canadian  Uni- 
versal Film  Company,  Ltd.,  has 
again  been  given  the  contract  to  sup- 
ply comedies  for  the  open  air  the- 
ater at  Scarborough  Beach  for  the 
summer  months.  The  Alice  Howell 
comedies  will  be  featured  and  prac- 
tically every  street  car  in  Toronto 
will  carry  a  half-sheet  on  these  com- 
edies. 

Toronto,  Ont.— B.  J.  Rogers,  Tor- 
onto manager  for  the  Fox- Film  Com- 
pany, and  Maurice  Went,  the 
Montreal  manager,  arc  in  New  York 
attending  the  third  annual  Fox  con- 
vention.   L.  Rainage  is  acting  man- 


ager for  the  Toronto  office  during 
Mr.  Rogers  absence. 

Toronto,  Ont.— The  new  $20,000 
Sundtt  Theater  of  Estuary,  Sask., 
was  opened  recently.  C.  Schneider 
is  the  manager  and  Arthur  Pelletier 
has  been  secured  as  operator.  The 
new  theater  will  use  Pathe,  Mutual 
and  Universal. 

Montreal,  Que.- — L.  E.  Ouimct, 
general  manager  of  the  Film  Import 
Company,  has  returned  to  Montreal 
from  a  trip  of  inspection  to  cover 
his  branch  offices  in  Toronto,  Win- 
nipeg and  Calgary  and  reports  that 
business  in  general  throughout  the 
Canadian  West  is  very  good  for  this 
season. 

Toronto,  Ont. — Following  close  up- 
on the  announcement  that  early  this 
fall  Paramount  open  booking  or  star 
series  plan  would  go  into  effect,  J. 
J.  and  Jay  Allen  who  hold  Para- 
mount franchise  of  Canada  have  com- 
menced reorganizing  their  company. 


ALICE   BRADY   CAST  IN 
UNIQUE    ROLE    IN  JULY 
FILM,  "SELF-MADE  WIDOW" 


Will  Be  Seen  as  Country  Girl  Lured 
to  City,  Where  She  Outwits 
the  Young  Man 

Alice  Brady  is  a  supernaturally  wise 
little  country  girl  in  "A  Self-Made 
Widow,"  her  next  play  for  World 
Pictures,  due  late  in  July.  A  city 
chap  lures  her  to  New  York,  where 
she  fools  him  and  then  starts  out  by 
herself,  posing  as  the  widow  of  a  rich 
young  fellow  she  has  never  seen.  Two 
or  three  years  later,  when  the  young 
fellow  comes  back  and  finds  this 
clever  and  pretty  girl  "blowing"  his 
fortune  and  wearing  mourning  for 
him,  he  marries  her. 


OUR  PLATFORM 

"There  is  but  one  course  to 
take  if  the  exhibitors'  organiza- 
tion is  ever  to  attain  its  right- 
ful place  in  the  industry:  there 
must  be  a  thorough  house- 
cleaning  of  men  and  methods 
and  the  old  parasitical  system 
of  making  the  league  a  poach- 
ing ground  for  a  few  selfish 
individuals  must  be  forever 
abandoned." 

—From   HERALD  editorial,  May  19, 
1917. 


IRVING  CUMMINGS 

STARTS  WORK  ON  FIRST  j 
PHOTOPLAY   IN  EAST| 

Work  has  been  started  by  IrviJ 
Cummings  on  the  initial  film  for'tM 
concern  of  which  he  is  head.  Inclufl 
ed  in  the  cast  appearing  with 
Cummings  arc  Ruth  Sitf clair,  Arth^ 
Morrison,  Roy  Applegate,  Willia: 
Cooper,  Marie  Martin  and  Bai 
Thelma,  who  now  are  at  work 
Port  Henry,  N.  Y. 


IRVING  CUMMINGS 
(Irving  Cummings  Pictures,  Inc.) 


Austin  O.  Huhn  has  been  engagi 
as  director  and  the  first  feature,  tfS 
title  of  which  is  being  withheld,  will 
be  handled  by  the  Superlative  Pic 
tures  Corporation.    The  business  de 
tails  of  Mr.  Cummings'  venture  into 
the  producing  field  arc  being  looked 
after  by  Arthur  Blumenkrohn,  while 
Milton  R.  Locwenthal  is  handling  th 
publicity. 


ROZELLE  NAMES  WORLD 
PLAYERS    TO  ATTEND 

CHICAGO  EXPOSITION 


as 


Wednesday,  July   18,   Set  Aside 
Special    Day;    Six  Stars 
Will  Appear 


Logan  A.  Rozelle,  manager  of  the 
Chicago  office  of  the  World  Film  Cor 
poration,  announces  that  Alice  Brady. 
Ethel  Clayton,  Madge  Evans,  Evelyn 
Greeley,  Carlylc  Blackwell  and  Mon 
tagu  Love  will  be  present  at  the 
exposition  which  starts  July  14. 

Wednesday,  July  18,  will  be  sel 
aside  as  World  day.  It  is  announcec 
that  the  players  will  arrive  Wednes 
day  morning,  remain  over  for  the  eve 
ning  and  then  return  to  New  Yorl 
early  the  next  morning. 


CALENDAR  OF  FEATURE  RELEASES 


ARTCRAFT  PICTURES 

br.    1— "Broadway  Jones,"  five  reels,  with  George  Cohan. 

jar.  15 — "In  Again — Out  Again,"  five  reels,  with  Douglas  Fairbanks. 

jay — "A  Romance  of  the  Redwoods,"  five  reels,  with  Mary  Pickford. 

,ne — "Wild  and  Woolly,"  five  reels,  with  Douglas  Fairbanks. 

Ily — "The  Little  American,"  six  reels,  with  Mary  Pickford. 

ART  DRAMAS,  INC. 

py  17 — Apollo,  "The  Mystic  Hour,"  five  reels. 

ay  24 — Van  Dyke,  "Song  of  Sixpence,"  five  reels. 

'ay  31 — U.  S.,  "House  of  Cards,"  five  reels. 

kne  11 — Van  Dyke,  "A  Mute  Appeal,"  five  reels. 

ine  18 — Apollo,  "The  Golden  God,"  five  reels. 

ine  25 — Erbograph,  "The  Road  Between,"  five  reels. 

Ily    2 — U.  S.,  "The  Peddler,"  five  reels. 

By    9 — Van  Dyke.  "Miss  Deception,"  five  reels. 

ily  16 — Apollo,  "When  You  and  I  Were  Young,"  five  reels. 

BLUEBIRD  PHOTOPLAYS 

30 — "The  Clock,"  five  reels,  with  Franklin  Farnum  and  Agnes 
Vernon. 

7 — "Little  Miss  Nobody,"  five  reels,  with  Violet  Mersereau. 
y  14 — "Treason,"    five    reels,    with    Allen    Holubar    and  Joseph 
Girrard. 

ay  21 — "The  Flashlight  Girl,"  five  reels,  with  Dorothy  Phillips. 

28 — "Southern  Justice,"  five   reels,  with  Myrtle  Gonzalez  and 

George  Hernandez. 
4 — "Bringing  Father  Home,"  five  reels,  with  Franklyn  Farnum. 
11 — "A  Doll's  House,"  five  reels,  with  Dorothy  Phillips. 
18 — "A  Little  Orphan,"  five  reels,  with  Ella  Hall. 
25 — "A  Kentucky   Cinderella,"  with  Ruth  Clifford  and  Rupert 
Julian. 

2 — "Fires  of  Rebellion,"  five  reels,  with  Dorothy  Phillips. 
9 — "The  Car  of  Chance,"  five  reels,  with  Franklyn  Farnum. 
16 — "The  Greater  Law,"  five  reels,  with  Myrtle  Gonzales  and 

George  Hernandez. 
23 — "The  Rescue,"  five  reels,  with  Dorothy  Phillips, 
ly  30 — "The  Little  Terror,"  five  reels,  with  Violet  Mersereau. 

BUTTERFLY  PHOTOPLAYS 

ay  21 — "Like   Wildfire,"   five   reels,   with   Herbert   Rawlinson  and 
Neva  Gerber. 

ay  28 — "Money  Madness,"  five  reels,  with  Mary  MacLaren. 
— -   *4 — "The  Circus  of  Life,"  five  reels,  with  Zoe  Rae. 

18 — "The  Fire  of  Youth,"  five  reels,  with  Jack  Mulhall. 
25 — "Man  and  Beast,"  five  reels,  with  Eileen  Sedgwick. 
2 — "The  Plow  Woman,"  five  reels. 

9 — "The  Reed  Case,"  five  reels,  with  Allen  Holubar  and  Louise 
Lovely. 

16 — "High  Speed,"  five  reels,  with  Jack  Mulhall. 

FOX  FILM  CORPORATION 

ay    7 — "A  Small  Town  Girl,"  fiice  reels,  with  June  Caprice, 
ay  14 — "The  Book  Agent,"  five  reels,  with  George  Walsh, 
ay  21 — "Heart  and  Soul,"  five  reels,  with  Theda  Bara. 
ay  21 — "The  Final  Payment,"  five  reels,  with  Nance  O'Neil. 
ay  28 — "The  Silent  Lie,"  five  reels,  with  R.  A.  Walsh, 
une    3 — "The  Slave,"  five  reels,  with  Valeska  Suratt. 
une  10 — "The  Broadway  Sport,"  five  reels,  with  Stuart  Holmes, 
une  1" — "Wrath  of  Love,"  five  reels,  with  Virginia  Pearson, 
rune  24 — "Some  Boy,"  five  reels,  with  George  Walsh, 
uly    1 — "When  a  Man  Sees  Red,"  five  reels,  with  William  Farnum. 
uly    1 — "The  Siren,"  five  reels,  with  Valeska  Suratt. 
'uly  8 — -"The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper, 
uly  15 — "Two  Little  Imps,"  five  reels,  with  Katherine  and  Jane  Lee. 
luly  22 — "To  Honor  and  Obey,"  five  reels,  with  Gladys  Brockwell. 

FOX  FILM  COMEDIES 
Vpr.  16 — "The  Film  Spoilers,"  two  reels,  with  Charles  Conklin. 
^pr.  23 — "His  Love  Fight,"  two  reels,  with  Hank  Mann. 
Vpr.  30 — "An  Aerial  Joy  Ride,"  two  reels,  with  Ray  Griffith. 
>Iay    7 — "His  Smashing  Career,"  two  reels,  with  Billie  Ritchie- 
flay  14 — "A  Roman  Cowboy,"  two  reels,  with  Tom  Mix. 
Jay  21 — "His  Bomb  Policy,"  two  reels,  with  Charles  Conklin. 
Jay  28 — "Suds  of  Love,"  two  reels,  with  Hank  Mann. 

KLEINE-EDISON-SELIG-ESSANAY 


\pr. 

Jay 

Jay 

May 

Jay 
une 
vine 
une 

'une 

fune 

[une 

fune 


July 


30 — Selig,  "The  Danger  Trail,"  five  reels,  with  H.  B.  Warner 

and  Violet  Heming. 
7 — Essanay,  "The  Saint's  Adventure,"  five  reels,  with  Henry  B. 

Walthal  and  Mary  Charleson. 
14 — Selig,  "The  Lad  and  the  Lion,"  five  reels,  with  Vivian  Reed 

and  George  Fawcett. 
21 — Essanay,    "Night    Workers,"    five    reels,    with  Marguerite 

Clayton. 

28 — Edison,  "The  Telltale  Step,"  five  reels,  with  Shirley  Mason. 
4 — Selig,  "The  Mystery  of  No.  47,"  five  reels,  with  Ralph  Herz. 
11 — Selig,  "A  Brass  Monkey,"  Hoyt  C,  two  reels. 
11 — Essanay,  "Filling  His  Own  Shoes,"  five  reels,  with  Bryant 
Washburn. 

13 — Essanay,   "Steps   to    Somewhere,"    "Do    Children  Count?" 

series,  two  reels,  with  Mary  McAlister. 
18 — Essanay,  "Land  of  Long   Shadows,"  five  reels,  with  Jack 

Gardner. 

20 — Essanay,  "The  Wonderful  Event,"  "Do   Children  Count?" 

series,  two  reels,  with  Mary  McAlister. 
25 — Edison,  "The  Ghost  of  Old  Morro,"  five  reels,  with  Mabel 

Trunnelle  and  Robert  Conness. 
25 — Selig,  "A  Day  and  a  Night,"  Hoyt  C,  two  reels. 
27 — Essanay,  "The   Yellow  Umbrella,"   "Do   Children  Count?" 

series,  two  reels,  with  Mary  McAlister. 
2 — Essanay,  "The  Man  Who  Was  Afraid,"  five  reels,  with  Bryant 

Washburn. 


July  4 — Essanay,    "A   Place   in   the    Sun,"   "Do   Children  Count?" 

series,  two  reels,  with  Mary  McAlister. 
July    9 — Selig,  "A  Rag  Baby,"  Hoyt  C,  two  reels. 

July    9 — Edison,  "Light  in  Darkness,"  five  reels,  with  Shirlev  Mason. 

July  11 — Essanay,  "Where  Is  My  Mother?"  "Do  Children  Count?" 
series,  two  reels,  with  Mary  McAlister. 

July  16 — Essanay,  "Range  Boss,"  five  reels,  with  Jack  Gardner. 

July  18 — Essanay,  "When  Sorrows  Weep,"  "Do  Children  Count?" 
series,  two  reels,  with  Mary  McAlister. 

July  23 — Essanay,  "The  Golden  Idiot,"  five  reels,  with  Bryant  Wash- 
burn. 

July  25 — Essanay,  "The  Uneven  Road,"  "Do  Children  Count?"  series, 

two  reels,  with  Mary  McAlister. 
July  30 — Edison,  "Kidnapped,"  five  reels. 

METRO  PICTURE  CORPORATION 

Apr.  23 — Columbia,  "God's  Law  and  Man's,"  Society  D.,  five  reels, 
with  Viola  Dana. 

Apr.  30 — Rolfe,  "The  Millionaire's  Double,"  five  reels,  with  Lionel 
Barrymore. 

April  30 — Columbia,  "The  Call  of  Her  People,"  seven  reels,  with  Ethel 
Barrymore. 

May    7 — Rolfe,  "Sowers  and  Reapers,"  five  reels,  with  Emmy  Wehlen. 
May  14 — Popular,  "The  Soul  of  a  Magdalen,"  five  reels,  with  Mme. 
Petrova. 

May  21 — Rolfe,  "The  Beautiful  Lie,"  five  reels,  witn  Frances  Nelson. 
May  28 — Rolfe,   "The   Duchess   of   Doubt,"    five   reels,   with  Emmy 
Wehlen. 

June  4 — Columbia,  "Lady  Barnacle,"  five  reels,  with  Viola  Dana. 
June  11 — Yorke,   "The   Haunted    Pajamas,"   five  reels,   with  Harold 
Lockwood. 

June  IS — "The  Greatest  Power,"  five  reels,  with  Ethel  Barrymore. 
June  25 — "Aladdin's  Other  Lamp,"  five  reels,  with  Viola  Dana. 
July    2 — "The  Trail  of  the  Shadow,"  five  reels,  with  Emmy  Wehlen. 
July    9— "Peggy,    the   Will   o'   the    Wisp,"   five   reels,   with  Mabel 
Taliaferro. 

July  16— Yorke,  "The  Secret  Spring,"  five  reels,  with  Harold  Lock- 
wood. 

July  23 — "The  Belle  of  the  Season,"  five  reels,  with  Emmy  Wehlen. 
July  30 — "Miss  Robinson  Cruso,"  five  reels,  with  Emmy  Wehlen. 

MUTUAL  STAR  FEATURES 

Apr.  30 — American,  "Whose  Wife?"  five  reels,  with  Gail  Kane. 
May    7 — Powell,  "Hedda  Gabler,"  five  reeis,  with  Nance  O'Neii 
w*y  7— American,  "The  Frame-Up,"  five  reels,  with  William  Russell 
May  !4 — American,  "Annie-for-Spite,"   five   reels,  with   Mary  Miles 
Minter. 

May  21— Powell,  "The  Mirror,"  five  reels,  with  Marjorie  Rambeau 
May  21 — Horkheimer,     "The   Checkmate,"   five   reels,     with  Jackie 
Saunders. 

May  28 — American,  "The  Serpent's  Tooth,"  five  reels,  with  <Jail  Kane 
June  4 — American,  "Reputation,"  five  reels,  with  Edna  Goodrich. 
June  4 — American,   "Shackles   of   Truth,"   five   reels,   with  William 
Russell. 

June  11 — American,  "Periwinkle,"  five  reels,  with  Marv  Miles  Mintei 
June  18 — Powell,  "The  Dazzling  Miss  Davison,"  five  reels,  with  Mar- 
jorie Rambeau. 

June  18 — Horkheimer,  "A  Bit  of  Kindling,"  five  reels,  with  Tackia 
Saunders. 

June  25 — American,  "The  Upper  Crust,"  five  reels,  with  Gail  Kane. 
July    2 — American.   "The   Masked   Heart,"  five   reels,   with  William 
Russell. 

July    9 — Powell,  "Mary  Moreland,"  five  reels, 
beau. 

July  16 — Horkheimer,    "Betty    Be    Good,"    five    reels,  with 
Saunders 

July  23 — American.  "Melissa  of  the  Hills,"  five  reels,  with  Mary  Miles 
Minter. 

July  30 — American,  "Pride  and  the  Man,"  five  reels,  with  William 
Russell. 

PARAMOUNT  PICTURES  CORPORATION 

Apr.    9 — Lasky,  "The  Cost  of  Hatred,"  five  reels,  with  Kathlyn  Wil- 
liams and  Theodore  Roberts. 
Apr.  12 — Lasky,  "Tides  of  Barnegat,"  five  reels,  with  Blanche  Swee' 
Apr.  16— Famous  Players,  "Sleeping  Fires,"  five  reels,  with  Pauline 
Frederick. 

Apr.  19 — Pallas,  "The  Lonesome  Chap,"  C.-D.,  five  reels,  with  House 

Peters  and  Louise  Huff. 
Apr.  23 — Famous  Players,  "The  Valentine  Girl,'-  C.-D.,  five  reels,  with 

Marguerite  Clark. 

Apr.  26 — Lasky,  "The  Girl  at  Home,"  five  reels,  with  Vivian  Martin 

and  Jack  Pickford. 
Apr.  30 — Famous  Players,  "Hearts  Desire,"  five  reels,  with  Marie  Doro. 
May    3 — Lasky,  "Sacrifice,"  five  reels,  with  Margaret  Illington. 
May    7 — Lasky,  "The  Primrose  King,"  five  reels,  with  Mae  Murray. 
May  10 — Lasky,  "The  Silent  Partner,"  five  reels,  with  Blanche  Sweet 

and  Thomas  Meighan. 
May  !4 — Morosco,  "The  Marcellini  Millions, "  five  reels,  with  George 

Beban. 

May  17 — Morosco,  "The  Highway  of  Hope,"  five  reels,  with  Kathlyn 

Williams  and  House  Peters. 
May  21 — Famous  Players,  "Her  Better  Self,"  five  reels,  with  Pauline 

Frederick. 

May  28 — Lasky,  "Freckles,"  five  reels,  with  Louise  Huff  and  Jack 
Pickford. 

May  31 — Lasky,  "Unconquered,"  five  reels,  with  Fannie  Ward. 

June  4 — Morosco,  "The  World  Apart,"  five  reels,  with  Wallace  Reid 

and  Myrtle  Stedman. 
June    7 — Morosco.  "Giving  Becky  a  Chance,"  five  reels,  with  Vivian 

Martin. 


with  Marjorie  Ram- 
Jackie 


40 


EXHIBITORS  HERALD 


June  11 — Lasky,  "The  Jaguar's  Claw,"'  five  reels,  with  Sessue  Haya- 

kawa. 

June  11 — Lasky,  "The  Inner  Shrine,"  five  reels,  with  Margaret 
Illington. 

June  18 — Pallas,   "A  Roadside   Impresario."   five  reels,  with  George 

Beban. 

June  21 — Pallas,  "Heir  of  the  Ages,"  five  reels,  with  House  Peters. 
June  25 — Lasky,   "Her   Strange    Wedding,"   five   reels,   with  Fannie 
Ward. 

June  28 — Famous  Players,  "The  Little  Boy  Scout,"  five  reels,  with 
Ann  Pennington. 

July  2 — Famous  Players,  "At  First  Sight,"  five  reels,  with  Mae 
Murray. 

July    5 — Morosco,  "Big  Timber,"  five  reels,  with  Kathlyn  Williams 

and  Wallace  Reid. 
July    9 — Famous  Players,  "The  Love  That  Lives,"  five  reels,  with 

Pauline  Frederick. 
July  12 — Lasky,  "Forbidden   Paths,"  five  reels,  with   Vivian  Martin 

and  Sessue  Hayakawa. 
July  16 — Lasky,  "What  Money  Can't  Buy,"  five  reels,  with  Pickford, 

Huff  and  Roberts.  i 
July  19 — Morosco,  "Cook  of  Canyon  Camp,"  five  reels,  with  George 

Beban. 

July  23 — Famous  Players,  "The  Long  Trail,"  five  reels,  with  Lou- 
Tellegen. 

July  26 — Lasky,  "The   Squaw   Man's  Son,"  five  reels,  with  Wallace 

Reid  and  Anita  King. 
July  30 — Lasky,  "The  Crystal  Gazer,"  five  reels,  with  Fannie  Ward. 

PARAMOUNT  COMEDIES 
Mar.    5 — Black  Diamond,  "Speed." 
Mar.  12 — Klever,  "Flivvering." 
Mar.  19 — Black  Diamond,  "The  Magic  Vest." 
Mar.  26 — Klever,  "Rough  and  Ready  Reiririp  " 
Apr.    2 — Black  Diamond,  "Getting  the  Evidence." 
Apr.    9 — Klever,  "His  Military  Figure." 
Apr.  16 — Black  Diamond,  "The  Wishbone." 
Apr.  23 — Klever,  "Ballads  and  Bologna." 
Apr.  30— Black  Diamond,  "Her  Iron  Will." 
May    7 — Klever,  "Invited  Out" 

May  14 — Black  Diamond,  "The  Window  Dresser's  Dream." 

May  21 — Klever,  "Moving."  «■ 

June  4 — Black  Diamond,  "Bungalowing." 

June  11 — Black  Diamond,  "Her  Fractured  Voice." 

June  18 — Klever,  "Commuting." 

June  25 — Black  Diamond,  "Auto  Intoxication." 

July    2— Klever,  "Oh,  Pop." 

PARAMOUNT  TRAVELOG 

Apr.    9 — "East  of  Suez." 

Apr.  16— "In  Old  India." 

Apr.  23 — Among  the  Holy  Hindus. 

Apr.  30 — Curious  Colombo. 

May    7 — Colorful  Ceylon. 

May  14 — With  the  Kandy  Elephants. 

May  21 — Batavia — the  Javanese  Capital. 

May  28 — A  Journey  Through  Java. 

June  4 — Surabaya — The  Busy  Burg  of  Java, 
une  11 — Bread-Lines  in  Orient  and  Occident" 

June  18 — Fruitful  Florida, 
une  25 — Palm  Beach  and  Miami. 
July    2 — How  California  Harvests  Wheat. 
July    9 — In  the  High  Sierras. 
July  16 — An  Oregonian  Niagara. 
July  23 — Catching'  and  Canning  Oregon  Salmon. 
July  30 — To  the  Summit  of  Mount  Hood. 

PATHE  EXCHANGE,  INC. 

Apr.  15 — Thanhouser,  "When  Love  Was  Blind,"  five  reels,  with  Flo- 
rence La  Badie  and  Helen  Badgley. 

Apr.  22 — Astra,  "The  Hunting  of  the  Hawk,"  D.,  five  reels,  with  Wil- 
liam Courtenay  and  Marguerite  Snow. 

Apr.  29 — Balboa,  "Sunshine  and  Gold,"  five  reels,  with  Marie  Osborne. 

May  6 — Thanhouser,  "Hinton's  Double,"  five  reels,  with  Frederick 
Warde. 

May  13 — Astra,  "The  Recoil,"  five  reels,  with  William  Courtenay. 
May  20 — Thanhouser,  "The   Candy   Girl,"     five  reels,     with  Gladys 
Hulette. 

May  27 — Astra,  "The  Iron  Heart,"  five  reels,  with  Edwin  Arden. 
June    3 — Thanhouser,  "An  Amateur  Orphan,"  five  reels,  with  Gladys 

Leslie. 

June  10 — Astra,  "Blind  Man's  Luck,"  five  reels,  with  Frank  Byrne 
and  Mollie  King. 

June  17 — Thanhouser,    "Fires    of    Youth,"    five    reels    with  Helen 

Badgley  and  Frederick  Warde. 
June  24 — Lasslida,    "When    Baby    Forgot,"    five    reels,    with  Marie 

Osborne. 

July  1 — Thanhouser,  "The  Woman  in  White,"  five  reels,  with  Flo- 
rence La  Badie. 

July  8 — Astra,  "The  Cigarette  Girl,"  five  reels,  with  Gladys  Hulette. 
July  15 — Thanhouser,  "It  Happened  to  Adele,"  five  reels,  with  Gladys 

Leslie. 

July  22 — Astra,  "The  Last  of  the  Carnabys,"  five  reels,  with  Gladys 
Hulette. 

July  29 — Astra,  "The  On-tlie-Square  Girl,"  five  reels,  with  Mollie 
King. 

RED  FEATHER 

Apr.  16 — "The  Flower  of  Doom,"  Chinese  D.,  five  reels,  with  Wedg- 
wood Nowell  and  Gypsy  Hart. 
Apr.  23 — "The  Hero  of  the  Hour,"  five  reels,  with  Jack  Mulhall. 
Apr.  30 — "The  Birth  of  Patriotism,"  five  reels,  with  Irene  Hunt. 

SELZNICK  PICTURES 

"The  Price  She  Paid,"  seven  reels,  with  Clara  Kimball  Young. 

"The  Eternal  Sin,"  seven  reels,  with  Florence  Reed. 

"The  Easiest  Way,"  seven  reels,  with  Clara  Kimball  Young. 

"The  Law  of  Compensation,"  D.,  seven  reels,  with  Norma  Talmadge. 

"The  Silent  Mascer,"  D.,  seven  reels,  with  Robert  Warwick. 

"The  Lone  Wolf,"  five  reels,  with  Hazel  Dawn  and  Bert  Lytell. 

"Poppy,"  five  reels,  with  Norma  Talmadge. 

"A  Modern  Othello,"  five  reels,  with  Robert  Warwick. 


TRIANGLE  FILM  CORPORATION 

KAY  BEE-INCE 

Apr.    1 — "The  Dark  Road,"  five  reels,  with  Dorothy  Dalton. 
Apr.    8 — "Sweetheart  of  the   Doomed,"   D.,  five   reels,  with 
Glaum. 

Apr.  15 — "Paddy  O'Hara,"  five  reel*,  with  William  Desmond. 
Apr.  22 — "The  Desert  Man,"  five  reels,  with  William  S.  Hart- 
Apr.  29 — "The  Pinch  Hitter,"  five  reels,  with  Charles  Ray. 
May    6 — "The  Snarl,"  five  reels,  with  Bessie  Barriscale. 
May  13 — "Happiness,"  five  reels,  with  Enid  Bennett. 
May  20 — "Wild  Winship's  Widow,"  five  reels,  with  Dorothv  Dalton. 
May  27 — "The  Millionaire  Vagrant,"  five  reels,  with  Charles  Ray.  [ 
May  27 — "Wolf  Lowry,"  five  reels,  with  W.  S.  Hart. 
June    3 — "Bawbs  o'  the  Blue  Ridge,"  five  reels,  with  Bessie  Barriscile. 
June  10 — "The  Girl  Glory,"  five  reels,  with  Enid  Bennett. 
June  10 — "Love  or  Justice?"  five  reels,  with  Louise  Glaum. 
June  17 — "Her   Excellency,   the   Governor,"   five  reels,  with  Wilfred 
Lucas. 

June  17 — "Paws  of  the  Bear,"  five  reels,  with  William  Desmond. 
June  24 — "Madcap  Madge,"  five  reels,  with  Olive  Thomas. 
June  24 — "The  Clodhopper,"  five  reels,  with  Charles  Ray. 
July    1 — "The  Flame  of  the  Yukon,"  five  reels,  with  Dorothy  Dalton 
July    1 — "The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 

July  8 — "A  Strange  Transgressor,"  live  reels,  with  Louise  Glaum.  

July  8 — "Time  Clock  and  Diamonds,"  five  reels,  with  William  Dei 
mond. 

July  15 — "A  Successful  Failure,"  five  reels,  with  Jack  Devereauxj^( 

Winifred  Allen. 
13 — "The  Mother  Instinct,"  five  reels,  with  Enid  Bennett. 
22 — "Sudden  Jim,"  five  reels,  with  Charles  Ray. 
22 — "In  Slumberland,"  five  reels,  with  Thelma  Salter  and  Georgi 

Stone. 

29 — "The  Food  Gamblers,"  five  reels,  with  Wilfred  Lucas' 
Elda  Millar. 

29 — "The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 
FINE  ARTS-GRIFFITH 
8— "Her  Official  Fathers,"  C.-D.,  five  reels,  with  Dorothy  Gisl 
15 — "An   Old- Fashioned  Young  Man,"   five  reels,  with  Robe! 
Harron. 

22 — "Cheerful  Givers,"  five  reels,  with  Bessie  Love. 
29 — "Hands  Up,"  five  reels,  with  Wilfred  Lucas. 
6 — "Might  and  the  Man,"  five  reels,  with   Elmo  Lincoln  u 
Carmel  Myers. 

13— "The  Man  Who  Made  Good,"  five  reels,  with  Winifred  Alk 

and  Jack  Devereaux. 
20 — "Souls  Triumphant,"   five   reels,   with  Wilfred   Lucas  ai 

Lillian  Gish. 

27 — "Madam  Bo-Peep,"  five  reels,  with  Seena  Owen. 
4 — "American — That's  All,"  five  reels  with  Jack  Devereaux. 


July 
July 
July 

July- 
July 

Apr. 
Apr. 

Apr. 
Apr. 
May 

May 

May 

May 
June 


May 
May 
Mav  .. 
May  13—' 
May  20—' 
May  20—' 
May  27—' 
May  27—' 
June  3 — 
Tune  3 — 
June  10 — 
June  10 — 
June  17 — 
June  17 — 
June  24 — 
Tune  24 — ' 
July  1— ' 
July  1— ' 
July  8—' 
July  15—' 
July  15—' 
July  22—' 
July  22—' 
July  29—' 
July  29—' 


Apr. 
May 
May 
May 
May 
June 
June 
June 
June 
July 
July 
July 


TRIANGLE  KOMEDIES 

6 — "A  Dishonest  Burglar,"  one  reel. 
6 — "His  Criminal  Career,"  one  reel. 
13 — "A  Laundry  Cleanup,"  one  reel. 
'His  One-Night  Stand,"  one  reel. 
'The  Camera  Cure,"  one  reel. 
'Twin  Troubles,"  one  reel. 
'His  Social  Rise,"  one  reel. 
'Love  and  Fish,"  one  reel. 
'The  Girl  and  the  Ring,"  one  reel. 
'Perils  of  the  Bakery,"  one  reel. 
'Wheels  and  Woe,"  one  reel. 
'His  Marriage  Failure,"  one  reel. 
'Their  Weak  Moments,"  one  reel. 
'His  Speedy  Finish,"  one  reel. 
'His  Bitter  Fate,"  one  reel. 
'Dad's  Downfall,"  one  reel. 
A  Janitor's  Vengeance,"  one  reel. 
Aired  in  Court,"  one  reel. 
His  Thankless  Job,"  one  reel. 
His  Sudden  Rival,"  one  reel. 
The  House  of  Scandal,"  one  reel. 
His  Fatal  Move,"  one  reel. 
An  Innocent  Villain."  one  reel. 
Sole  Mates,"  one  reel. 
His  Widow's  Might,"  one  reel. 

MACK  SEN NETT-KEY STONE  COMEDIES 
29 — "The  Maiden's  Trust,"  two  reels. 

6 — "His  Naughty  Thought." 
13 — "Her  Torpedoed  Love  " 
20 — "A  Royal  Rogue." 
27 — "Oriental  Love,"  two  reels. 

3 — "Cactus  Nell,"  two  reels. 
10 — "The  Betrayal  of  Maggie,"  two  reels. 
17 — "Skidding  Hearts,"  two  reels. 
24 — "The  Dog  Catcher,"  two  reels. 

1 — "Whose  Baby?"  two  reels. 

8 — "Dangers  of  a  Bride,"  two  reels. 
15 — "A  Clever  Dummy,"  two  reels. 


BIG  V  COMEDIES 

Apr.  2 — "Dubs  and  Drygoods." 

Apr.  9 — "Flatheads  and  Flivvers." 

Apr.  16 — "Bombs  and  Blunders." 

Apr.  23 — "Rogues  and  Recklessness." 

Apr.  30 — "Jeers  and  Jailbirds." 

May  7 — "Chinks  and  Chases." 

May  14 — Heavy  Hugs  and  Hula  Hula. 

May  21 — "Gall  and  Gasoline." 

GREATER  VITAGRAPH-V-L-S-E 

Mar.  19 — "Aladdin  from  Broadway,"  five  reels,  with  Edith  Storey  * 

Antonio  Moreno. 

Mar  26 — "The  More  Excellent  Way,"  five  reels,  with  Anita  Stew» 
Apr.    2 — "Babette."  five  reels,  with  Peggy  Hyland  and  Marc  .* 
Dermott. 

Apr.    9 — "Apartment  29,"  five  reels,  with  Earle  Williams. 
Apr.    9 — "Captain  Alvarez,"  five  reels,  with  Edith  Storey. 
Apr.  16 — "Her  Secret,"  five  reels,  with  Alice  Joyce. 


EXHIBITORS  HERALD 


41 


123 — "Sally  in  a  Hurry,"  five  reels,  with  Lillian  Walker. 
|30 — "The  Hawk,"  five  reels,  with  Earle  Williams. 

7 — "The  Capt.  of  the  Grey  Horse  Troop,"  five  reels,  with  An- 
tonio Moreno  and  Edith  Storey. 
1 14 — "The  Sixteenth  Wife?"  five  reels,  with  Peggy  Hyland  and 

Marc  MacDermott. 
|  21 — "Clover's  Rebellion,"  five  reels,  with  Anita  Stewart. 
28 — "The  Soul  Master,"  five  reels,  with  Earle  Williams. 
4 — "The  Magnificent  Meddler,"  five  reels,  with  Antonio  Moreno. 
jHll — "The  Question,"   five  reels,  with  Alice  Joyce   and  Harry 
Morey. 

^|  18 — "The  Maelstrom,"  five  reels,  with  Earle  Williams  and  Dor- 
T  "  othy  Kelly. 

"»  25 — "A   Sen   c:    :  t   Kills,"  five  reels,  with   Belle   Bruce  and 

Antonio  Morena. 
B  2 — "Caste,"  five  reels,  with  Peggy  Hyland. 

I  9 — "The  Message  of  the  Mouse,"  five  reels,  with  Anita  Stewart. 
Jl  !6 — "The   Stolen  Treaty,"  five  reels,  with  Earle   Williams  and 

i  Corinne  Griffith. 

A  23 — "Richard  the  Brazen,"  five  reels,  with  Alice  Joyce  and  Harry 
*T  Morey. 

^■30— "By  Right  of  Possession,"  five  reels,  with  Antonio  Moreno 
f  and  Mary  Anderson. 

I  WORLD  FILM  CORPORATION  PROGRAM 

■  5 — "The  Web  of  Desire,"  five  reels,  with  Ethel  Clayton. 
12 — "Fascinating  0!ga,"  five  reels,  with  Alice  Brady. 

■  19 — "The  Social  Leper,"  five  reels,  with  Carlyle  Blackwell. 

■  26 — "The  Family  Honor,"  five  reels,  with  Robert  Warwick  and 

June  Elvidge. 

jm  2 — "Man's  Woman,"  five  reels,  with  Ethel  Clayton  and  Rocb- 
cliffe  Fellowes. 

Aj    9 — "The  Family  Honor,"  five  reels,  with  Robert  Warwick. 
A-  16 — "Forget-Me-Not,"  five  reels,  with  Kitty  Gordon. 
A;  23 — "Darkest  Russia,"  five  reels,  with  Alice  Brady. 
A'  30 — "The  Page  Mystery,"  five  reels,  xixh  Carlyle  Blackwell  and 
June  Elvidge. 

H   7— "Mothers  of  France,"  five  reels,  with  Sarah  Bernhardt. 
If  14 — "Moral    Courage,"    five    reels,    with    Muriel    Ostriche  and 
Arthur  Ashley. 

■  21 — "Yankee  Pluck,"  five  reels,  with  Ethel   Clayton  and  Mon- 

tagu Love. 

IS  2S — "Maternity,"  five  reels,  with  Alice  Brady. 

4 — "The  Crimson  Dove,"  five  reels,  with  Carlyle  Blackwell  and 
June  Elvidge. 

Jt:  11 — "The  False  Friend,"  five  reels,  with  Gail  Kane  and  Robert 
Warwick. 

Jt:  18 — "The  Stolen  Paradise,"  five  reels,  with  Ethel  Clayton, 
jt:  25 — "The  Divorce  Game,"  five  reels,  with  Alice  Brady. 
■I  2 — The  Price  of  Pride,"  fi\*e  reels,  with  Carlyle  Blackwell  and 
June  Elvidge. 

IJi  9 — "The  Brand  of  Satan,"  five  reels,  with  Montagu  Love,  Gerda 

Holmes  and  Evelyn  Greeley. 
mi  16— ^The  Beloved  Adventuress,"  five  reels,  with  Kitty  Gordon. 
H  B — "A  Self-made  Widow,"  five  reeis.  with  Alice  BrLC> . 
Ji  30 — "Partnership."  five  reels,  with  Arthur  Ashley,  Gerda  Holmes 

and  Edward  Langford. 

SERIALS 

Vigraph.  "The  Secret  Kingdom. 

Sia!.  "The  Railroad  Raiders." 
Kjvefsal,  "The  Gray  Ghost." 
ffibe,  "The  Neglected  Wife." 
Whe,  "The  Fatal  Ring." 


A.  KAY  COMPANY 
"ilden  Spoon  Mary,"  C,  1000. 

AMERICAN  STANDARD 
B".  8 — Diana,  "The  Golden  Rosary,"  D.,  five  reels. 

21 — Sunshine,  "A  Forceful  Romance,"  C,  one  reel, 
'y  5 — Sunshine,  "Jones'  Jonah  Day,"  C,  one  reel. 
Jy    6— Zenith,  "The  Human  Fly,"  Ed.,  split  reel 
*y  7 — "When  Justice  Errs,"  five  reels. 

\y  14 — Fleitzer,  "The  Daughter  of  Darkness,"  No.  1,  two  reels. 
*y  1° — Sunshine,  "Ghosts,"  C,  one  reel. 

Iy  28 — Fleitzer,  "The  Daughter  of  Darkness,"  Xo.  2,  two  reels. 

ARGOSY  FILMS.  INC. 
"here  D'ye  Get  That  Stuff?"  five  reels. 
'     Celebrated  Stielow  Case,"  five  reels, 
'brinthe,"  five  reels,  with  King  Baggott. 

ARIZONA  FILM  CORPORATION 
lould  She  Obey?"  six  reels,  with  Billie  West,  v 

ARROW  FILM  CORPORATION 
he  Deemster,"  nine  reels,  with  Derwent  Hall  Caine. 

.GEORGE  BACKER  FILM  CORPORATION 
be  Sin  Woman,"  with  Irene  Fenwick,  Reine  Davies  and  C.  Bruce. 

REX   BEACH  PICTURES  CORPORATION 
he  Barrier,"  ten  reels. 

BERNSTEIN  PRODUCTIONS 
fho  Knows,"  five  reels. 

BIOGRAPH  COMPANY 
(er  Condoned  Sin,"  six  reels. 

BLUEBIRD 

Ragle's  Wings,"  five  reels,  war  drama. 

.Ten  as  You  and  I,"  five  reels,  with  Lois  Weber. 

CARDINAL  FILM  CORPORATION 
oan  the  Woman,"  eleven  reels,  with  Geraldine  Farrar. 

_      •         CINES  CORPORATION  OF  AMERICA 
the  Fated  Hour,"  six  reels. 


CHRISTIE  FILM  COMPANY 
May  21 — "The  Milky  Way,"  one  reel. 
May  28 — "His  Last  Pill,"  one  reel. 
June  4 — "Those  Wedding  Bells,"  one  reel. 
June  11 — "A  Lucky  Slip,"  one  reel. 
June  18 — "A  Bold,  Bad  Knight,"  one  reel- 
June  25 — "Almost  a  Scandal,"  one  reel. 

CLARIDGE  FILMS,  INCORPORATED 
"The  Birth  of  Character,"  five  reels. 
"The  Heart  of  Xew  York,"  five  reels. 

CLUNE  PRODUCTIONS 

"Ramona,"  ten  reels. 

"The  Eyes  of  the  World,"  ten  reels. 

CORONA  CINEMA  COMPANY 
"The  Curse  of  Eve,"  seven  reels,  with  Enid  Marker. 

COSMOFOTOFILM  COMPANY 
"The  Black  Spot,"  four  reels. 
"Incomparable  Mistress  Bellairs,"  four  reels. 
"Liberty  Hall,"  four  reels. 
"His  Vindication,"  five  reels. 
"Victoria  Cross,"  four  reels. 
"The  Manx-Man,"  eight  reels. 

CREATIVE  FILM  CORPORATION 
"The  Girl  Who  Didn't  Think,"  six  reels. 

DIXIE  FILM  COMPANY 
"Tempest  and  Sunshine,"  five  reels. 
"Just  a  Song  at  Twilight,"  five  reels. 

EBONY  FILM  CORPORATION  COMEDIES 
"Dat  Blackhand  Waitah  Man,"  one  reel. 
"Shine  Johnson  and  the  Rabbit's  Foot,"  one  reeL 

E.  I.  S.  MOTION  PICTURE  CORPORATION 
"Trooper  44,"  five  reels,  with  George  Soule  Spencer  and  June  Daye 

E.  &  R.  JUNGLE  FILMS  COMEDIES 
"Discovered,"  one  reel. 
"Napoleon's  Xight  Out,"  one  reel. 
"When  Jones  Went  Wrong,"  one  reel. 
"Circus  Brides,"  one  reel. 
"Fowl  Play,"  one  reeL 
"Jungle  Rats."  one  reel. 

"When  the  Clock  Went  Cuckoo,"  one  reeL 

ENLIGHTENMENT   PHOTOPLAY  CORPORATION 
"Enlighten  Thy  Daughter,"  seven  reels. 

ESKAY  HARRIS  FEATURE  FILM  COMPANY 
"Alice  in  Wonderland,"  six  reels. 

EUGENIC  FILM  COMPANY 

"BIRTH,"  six  reels. 

EUROPEAN  FILM  COMPANY 
"Fighting  for  Verdun."  five  reels. 

EXCLUSIVE  FEATURE  FILM  CORPORATION 
"Where  Is  My  Father?"  seven  reels. 

FAIRMOUNT  FILM  CORPORATION 
"Hate,"  seven  reels. 

J.  W.  FARNHAM 
"The  Awakening  of  Bess  Norton,"  five  reels. 
"Race  Suicide,"  six  reels. 

FIRST  NATIONAL  EXHIBITORS'  CIRCUIT,  INC. 
"On  Trial,"  nine  reels,  with  Sydney  Ainsworth. 

FLORA  FINCH  FILM  CORPORATION 
"War  Brides,"  C,  two  reels,  with  Flora  Finch. 

FRIEDER  FILM  CORPORATION 
"A  Bit  of  Heaven,"  five  reels,  with  Mary  Louise. 

FRIEDMAN  ENTERPRISES,  INC. 
"A  Mormon  Maid,"  six  reels,  with  Mae  Murray. 

FROHMAN  AMUSEMENT  CORPORATION 
"God's  Man,"  nine  reels,  with  H.  B.  Warner. 

GOLD  MEDAL  PHOTOPLAYS 
"The  Web  of  Life,"  five  reels,  with  James  Cruz. 

GRAND  FEATURE  FILM  COMPANY 
"Rex  Beach  on  the  Spanish  Main,"  five  reels. 
"Rex  Beach  in  Pirate  Haunts,"  five  reels. 
"Rex  Beach  in  Footsteps  of  Capt.  Kidd,"  five  reels. 

GRAPHIC  FILM  COMPANY 
"The  Woman  and  the  Beast,"  five  reels. 

D.  W.  GRIFFITH 
"The  Birth  of  a  Nation."  nine  reels,  with.  H.  B.  Walthal. 
"Intolerance,"  nine  reels,  with  Mae  Marsh. 

HANOVER  FILM  COMPANY 
"Maciste,"  six  reels. 
"How  Uncle  Sam  Prepares,"  four  reels. 

HARPER  FILM  CORPORATION 
"Civilization,"  ten  reels. 

HAWK  FILM  CORPORATION 
"Monster  of  Fate,"  five  reels. 

EDUCATIONAL  FILM  COMPANY 
"The  Valley  of  the  Hon,"  one  reeL 
"The  Sheep  of  Chelan."  one  reel. 
"High,  Low  and  the  Game,"  one  reel 
"The  Mysteries  of  Crystallization,"  one  reel. 
"The  Living  Book  of  Nature,"  one  reel. 
"Seren  of  Index,"  one  reel. 
"The  Orang  Outang,"  one  reel. 

EFFANGE  FILM  COMPANY 
"The  Marriage  Bond,"  five  reels,  with  Nat  Goodwin. 

FRANK  HALL  PRODUCTIONS 
"The  Bar  Sinister,"  nine  reels. 

"Her  Fighting  Chance,"  five  parts,  with  Jane  Grey. 

HILLER  AND  WILK 
"The  Battle  of  Gettysburg." 
"Wrath  of  the  Gods." 

HOWL  COMEDIES 

"Balloonatics." 
"Automaniacs." 

"Neptune's  Naughty  Daughter." 


42 


EXHIBITORS  HERALD 


IVAN   FILM  PRODUCTIONS 

"Two  Men  and  a  Woman,"  with  James  Morrison,  five  reel*. 

"One  Law  for  Both,"  twelve  reels,  with  Leah  Baird. 

JUVENILE  FILM  COMPANY 
"The  World  War  in  Kidland,"  one  reel. 
"A  Chip  Off  the  Old  Block,"  one  reel. 
"Chip's  Elopement,"  one  reel. 
"Chip's  Backyard  Barnstormers,"  two  reels. 
"Chip's  Rival,"  one  reel. 
"For  Sale — A  Daddy,"  one  reel. 
"Chip's  Carma,"  two  reels. 
"Chip's  Movie  Company,"  one  reel. 

KEEN  CARTOON  CORPORATION  COMEDY  CARTOON! 

"Mose  Is  Cured,"  half  reel. 
"The  Old  Forty-Niner,"  half  reel. 

Jeb  Jenkins,  the  Village  Genius,"  half  reel. 

•Jerry  McDub  Loses  His  Job,"  half  reel. 

'Henry  W.  Zippy  Buys  a  Pet  Dog,"  half  reel. 
"Zoo-Illogical  Studies,"  half  reel. 
"A  Dangerous  Girl,"  half  reel. 
"Dr.  Zippy  Opens  a  Sanitorium,"  half  reel. 
"The  Fighting  Blood  of  Jerry  McDub."  half  reel. 

KLOTZ  AND  STREIMER,  INC. 

"Whither  Thou   Goest,"   five    reels,   with   Orrin  Johnson   and  Rhea 
Mitchell. 

KULEE  FEATURES 
"Germany  on  the  Firing  Line,"  five  reels. 
"France  on  the  Firing  Line,"  six  reels. 
"The  Unborn,"  five  reels. 

LEA-BEL  COMPANY 

"Modern  Mother  Goose,"  five  reels. 
"Snow  White,"  four  reels. 
"Jimmie  Gets  the  Pennant."  Mo-Toy  comedy. 
"Out  in  the  Rain,"  Mo-Toy  comedy. 

THE  LINCOLN  CYCLE 

"The  Spirit  Man,"  two  reels. 

"The  Physical  Man,"  two  reels. 

"The  Lincoln  Man,"  two  reels. 

"Old  Abe,"  two  reels. 

"At  the  Slave  Auction,"  two  reels. 

"The  President's  Answer,"  two  reels. 

C.  POST  MASON  ENTERPRISES 
"The  Wonder  City  of  the  World." 

MASTER  DRAMA  FEATURES,  INC. 
"Who's  Your  Neighbor?"  seven  reels,  with  Christine  Mayo. 

MILO  COMEDIES 
"Great  Danbury  Fair,"  one  reel. 
"A  Knot  That  Is  Not,"  one  reel. 
"Never  Again,"  one  reel. 
"The  Devil  In  Again,"  one  reel. 
"Gooseburg  Elopement,"  one  reel. 

MONITOR  FILM  COMPANY  COMEDIES 
"The  House  of  a  Thousand  Spooks,"  one  reel. 
"Those  False  Teeth,"  one  reel. 
"Robinson  Crusoe,"  one  reel. 
"How  Levi  Fooled  the  Folks,"  one  reel. 
"Dear  Old  Dad,"  one  reel. 
"The  Ghost  of  Mooredown  Manor,"  one  reel. 

MORAL    UPLIFT    SOCIETY    OF  AMERIC/i 
"It  May  Be  Your  Daughter,"  five  reels. 


B.  S.  MOSS 
"The  Power  of  Evil,"  five  reels. 
"The    Girl  Who  Doesn't  Know,"  five  reels. 

PARAGON  FILM  COMPANY 
"The  Whip,"  eight  reels. 

PATRIOT  FILM  CORPORATION 
"How  Britain  Prepared,"  eight  reels. 

PIONEER  FEATURE  FILM  CORPORATION 
"The  Soul  of  a  Child,"  rive  reels. 

PRIVATE  FEATURE  FILMS 
"Ignorance,"  six  reels. 

RAY  COMEDIES 
"Casey's  Servants,"  two  reels. 
"Casey  the  White  Wing,"  two  reels. 

SHERIOTT  PICTURES  CORPORATION 
"The  Black  Stork,"  five  reels. 

SHERMAN  ELLIOTT.  INC. 
"The  Crisis,"  seven  reels. 

SIGNET   FILM  CORPORATION 
"The  Masque  of  Life,"  seven  reels. 

FRED  H.  SOLOMON 
"The  Downfall  of  a  Mayor,"  eight  reels,  with  Charles  E.  Sebastian. 

SUNBEAM  MOTION  PICTURE  CORPORATION 
"Somewhere  in  Georgia  with  Ty  Cobb."  six  reels. 

SUNSHINE  FILM  PRODUCING  COMPANY 
"What  the  World  Should  Know."  five  reels. 

SUNSHINE  FILM  CORPORATION 
"S  O  S,"  six  reels,  with  Richard  Travers  and  William  Buckley. 

SUPERIOR  FILM  COMPANY 
"The  Faucet,"  five  reels. 
"The  Cowpuncher,"  six  reels. 

TODAY  FEATURE  FILM  CORPORATION 
"Today,"  with  Florence  Reed. 

TRIUMPH  FILM  COMPANY 
"The  Libertine,"  six  reels. 

ULTRA  PICTURES  CORPORATION 
"The  Woman  Who  Dared,"  seven  reels,  with  Beatriz  Michelena. 
UNIVERSAL 

"Idle  Wives,"  five  reels. 

"Where  Are  My  Children?"  five  reels. 

"Twenty  Thousand  Leagues  Under  the  Sea,"  ten  reels. 

"People  vs.  John  Doe,"  five  reels. 

"Robinson  Crusoe,"  four  reels. 

"Hell  Morgan's  Girl,"  five  reels. 

VARIETY  FILMS  CORPORATION  s 
"My  Country  First,"  six  reels. 
"The  Pursuing  Vengeance,"  five  reels. 

"The  Price  of  Her  Soul."  six  reels,  with  Gladys  Brockwell. 

WARNER  BROTHERS 
"Are  Passions  Inherited?"  five  reels. 

EDWARD  WARREN  PRODUCTIONS 
"The  Warfare  of  the  Flesh."  with  Sheldon  Lewis  and  Charlotte  Ive». 

WHARTON  BROTHERS,  INC. 
"The  Great  White  Trail."  with  Doris  Kenyon. 

ELLA  WHEELER  WILCOX  FILMS 
"Meg's  Curse,"  two  reels. 
"Lais  When  Young,"  two  reels. 
"A  Married  Coquette,"  two  reels. 
"Angel  or  Demon,"  two  reels. 
"Lord  Speak  Again,"  two  reels. 
"Divorced."  two  reels. 

WARRENTON  PHOTOPLAYS  FILM  DISTRIBUTING  CO. 
"The  Bird's  Christmas  Carol."  five  reels. 

WILLIAMSON  BROTHERS 
"The  Submarine  Eye." 


CALENDAR  OF  PROGRAM  RELEASES 


GENERAL 

ESSANAY 
June    3 — The  Quarantined  Bridegroom, 

C.-D  -    -  2,000 

KALEM 

The  Trapping  of  Two-Bit  Tuttle,  D   2,000 

The  Vanished  Line  Rider,  D  _„  2,000 

The  Man  Hunt  at  San  Remo,  D   2,000 

Bandits  Beware,  C  -   1,000 

SE^IG 

Romance  and  Roses,  C    1,000 

Baseball  at  Mudville,  C  1,000 

VITAGRAPH 

The  Cop  and  the  Anthem,  C.-D   2,000 

Vanity  and  Some  Sables,  C.-D...._  2,000 

MUTUAL 

CUB 

June    7— There  and  Back,  C  -  1,000 

June  14 — Jerry's  Getaway,  C  —  1,000 

,  GAUMONT 

June    7— Reel  Life,  Top    1,000 

Tune  12 — Mutual     Tours     Around  the 

World,  Tr  -   1,000 

June  14— Reel  Life,  Top  -   1,000 

LA  SALLE  COMEDIES 

June  4— The  Flight  That  Failed,  C   2,000 

June  12— His  Cannibal  Wife,  C  -  1,000 

LONE  STAR 
Apr.  16— The  Cure,  C    _  2.000 


MONMOUTH 
June    1 — A    Rogue's    Defeat,    No.  11, 

"Jimmie  Dale,"  D   2,000 

June  8 — Good  for  Evil,  No.  12  "Jimmie 

Dale,"   D.     2,000 

June  15— The  Man  Higher  Up,  No.  13 

"Jimmie  Dale,"  D..„   2,000 

MUTUAL 

June    6— Mutual  Weekly,  No.  127   l'.OOO 

June  13— Mutual  Weekly,  No.  128   1,000 

STRAND 

May  23— Two  of  a  Kind,  C     1,000 

May  30— Bluffing  Father,   C    1,000 

SIGNAL 

June  4 — A  Leap  for  Life,  No.  9  "The 

Railroad  Raiders"    2,000 

June  11 — A  Watery  Grave,  No.  10  "The 

Railroad  Raiders"    2,000 

VOGUE 

May  19— Caught  In  the  End,  C    2,000 

May  26— Flirting  with  Danger,  C  -  2,000 

UNIVERSAL 

BIG  U 

June  24— The  Two-Gun  Parson,  C   1,000 

BISON 

June  9— The  Scrapper,  D.   _  2,000 

June  14 — The  Honor  of  Men,  D  _  2,000 

GOLD  SEAL 

June  5— The  Almost  Good  Man,  D   3,000 

June  19— The  Brand  of  Hate,  D...._   3,000 


IMP 

June    7 — Doomed,    D.    _   1,( 

June  10— The  Hunted  Man,  D   1,(1 

JOKER 

June    2 — Uneasy  Money,  C   

June    9 — Simple  Sapho,  C   1,(1 

June  23 — A  Burglar's  Bride,  C    1,(1 

LAEMMLE 

June    9 — The  Missing  Wallet,  D   ■ 

June  20 — Bartered  Youth,  D   l,'l 

L-KO 

June    6 — Dry   Goods  and  Damp  Deeds, 

June  20— Where"  is~My~Che-ild,  C.._  2, 1 

NESTOR 

June  4 — Burglar  by  Request,  C    1,1 

June  18— Jilted  in  Jail,  C.  . —  -  1,1 

POWERS 

June    3 — Perils  of  the  Yangtze,  Ed  Split  » 

June  10 — Superstitious  China   Split  1 

June  24 — -China's  Wonderland  Split  « 

REX 

June    3— The  Purple  Scar,  D  -  2  I 

June  10 — Tacky  Sue's  Romance,  D  _  2ft 

June  21 — Helen  Grayson's  Strategy,  D.  2  0 
VICTOR 

Tune  21— Puppy  Love,  C   lfl 

June  22 — She    Married    Her    Husband,  I 
C.-D.     2 1 


EXHIBITORS  HERALD 


43 


NEWS  OF  EXHIBITORS  AND  EXCHANGES 


rrr^!'H  l  n  m  >  i  ^  n  >ui  u?tnnBiiti«iiiiitttiiiiiiitufffnHiiiiiiim»itMiiimi  jWftiiu«tiiit»i»tHiitfnni 


t  Newark,  X.  J. — Although  the  original  booking  for 
od's  Man,"  the  Frohman  Amusement  Corporation's  pro- 
ction,  was  for  four  days,  the  Goodwin  Theater  ran  it  for 
:ht  days  and  endeavored  to  secure  an  extension  of  one 
:ek  on  account  of  the  picture's  unusual  appeal  and  box 
ice  value. 


I  New  York. — The  Foursquare  exchange  has  started 
Isiness  with  a  rush  in  the  Godfrey  Building,  729  Seventh 
;enue.  Under  the  management  of  Hy  Gainsborg,  Four- 
:uare  products  are  being  handled  in  a  Foursquare  man- 
ir.  The  following  superphotoplays  are  available  for 
rect  bookings: 

"The  Sin  Woman,"  "Madame  Sherry,"  "Should  She 
bey?"  and  "The  Bar  Sinister,"  and  Brodsky's  "A  Trip 
irough  China." 

Each  of  these  features  is  distinctive  of  its  class  and 
fferent  from  any  of  the  others.    Combined,  the  product 

one  that  indicates  that  Foursquare  methods  arc  being 
•plied  to  the  exchange  bearing  this  unique  but  pertinent 
ime. 

Among  the  bookings  made  by  Foursquare  during  the 
ist  week  were  "The  Bar  Sinister"  and  "The  Sin  Woman" 
•r  the  Palace  Theater,  Washington  Heights,  the  Hamil- 
n  Theater,  Yonkers'  and  Keeney's  Theater,  Brooklyn, 
;  well  as  Fox,  Keith  and  Proctor  houses. 


I  Pittsburgh,  Pa. — A  ten  part  film  version  of  Robert 
lichens'  romance  of  the  Sahara,  "The  Garden  of  Allah," 
as  broken  all  records  in  the  Pitt  Theater  here.  Origin- 
jly  scheduled  for  two  weeks  only,  the  engagement  of  the 
•cture  was  extended  to  the  third  week,  and  capacity 
ouses  have  been  the  rule  ever  since  the  opening. 

Two  most  popular  features  of  the  production  of  "The 
arden  of  Allah,"  which  have  been  made  under  the  per- 
Jnal  supervision  of  William  Moore  Patch,  managing  di- 
;ctor  of  the  Pitt  Theater,  are,  first,  the  musical  score, 
hich  is  most  atmospheric  and  appropriate;  and  secondly, 
massive  stage  setting  revealing  a  vast  stretch  of  desert, 
ith  a  herd  of  live  camels  imported  from  the  New  York 
lippodrome.  A  mixed  chorus  of  thirty  voices  is  also 
tilized.  The  Pittsburgh  Festival  Orchestra  of  forty  men, 
nder  the  direction  of  Carl  Bernthaler,  plays  at  all  after- 
oon  and  evening  performances. 

The  Pitt  Theater  is  the  only  playhouse  in  Pittsburgh 
iat  contains  an  ice  plant  similar  to  the  one  installed  in 
he  New  Amsterdam  Theater  in  New  York  City.  The 
ouse  is  draped  in  snow  white  in  summer  and  this  gives 
:  a  very  cool  and  comfortable  appearance. 

Following  "The  Garden  of  Allah"  will  come  "The  Bar 
•inister,"  which  has  just  closed  a  three  weeks'  run  at  the 
Iroadway  Theater  in  New  York.  The  production  of  "The 
!ar  Sinister"  will  be  no  less  elaborate  than  "The  Garden 
>i  Allah." 


New  York. — Foursquare  exchange  bookings  for  the 
past  week  would  seem  to  prove  the  truth  of  t he  M.  H. 
Hoffman  contention  that  big  pictures  are  in  demand  in 
summer,  as  well  as  in  winter.  Manager  Hy  Gainsborg 
and  his  staff  report  splendid  prospects  among  progres- 
sive exhibitors. 

One  of  the  many  week-stand  bookings  made  by  the 
Foursquare  exchange  is  the  Avon  Theater  in  Rochester, 
N.  Y.  The  management  of  this  house  is  using  "The  Bar 
Sinister"  for  the  week  of  July  8  and  "Madame  Sherry" 
for  the  week  of  the  15th. 

Among  a  few  of  the  many  progressive  theaters  in 
Greater  New  York  that  have  booked  "The  Bar  Sinister" 
and  "The  Sin  Woman"  during  the  month  of  July  are: 
Olympia  Theater,  Broadway,  city;  Bushman  Theater, 
Harlem;  Regun  Theater,  Harlem;  Empire  Theater,  Bronx; 
Cecil  Spooner  Theater,  Bronx;  Rialto  Theater,  Linden 
Theater,  all  of  Brooklyn,  -and  Garden  Theater,  Richmond 
Hill,  and  Marathon  Theater,  Brooklyn. 


Findlay  Ohio. — The  Marvin  Theater  has  been  leased 
by  F.  H.  Bergschicker  to  H\  B.  Solomon  of  Bellefontaine. 


Busco,  Ind. — J.  S.  Thompson,  proprietor  of  the  Busy 
Bee  Theater,  has  purchased  the  Palace  Theater  from 
George  Underbill. 


Eureka,  111. — Bert  Norton  has  purchased  the  Kozy  The- 
ater from  Mansfield  Brothers  and  taken  possession. 


Shenandoah,  Wis. — The  Empress  Theater  is  to  be  re- 
modeled and  the  seating  capacity  increased  at  a  cost  of 
$5,000. 


Painesville,  Ohio. — The  Utopia  Theater  here  is  having 
an  $8,000  pipe  organ  installed. 


Cleveland,  Ohio. — Three  big  downtown,  first-run  the- 
aters have  showed  Mutual  productions  for  a  solid  week 
here  recently.  Mary  Miles  Minter  appeared  in  "Annie 
for  Spite"  at  Stillman's  beautiful  theater.  Gail  Kane  was 
booked  at  the  Strand  in  "Whose  Wife?"  and  "Heroic 
France"  was  at  the  Hippodrome.  Everywhere,  almost, 
Chaplin  was  booked  in  "The  Immigrant." 


Chicago. — E.  Stary,  manager  of  the  Overland  Theater, 
states  that  his  receipts  amounted  to  $25  more  than  any 
previous  day  in  the  history  of  the  house  upon  the  presenta- 
tion of  "Annie  for  Spite,"  the  Mary  Miles  Minter  feature. 


Saginaw,  Mich. — Charles  Q.  Carlisle,  manager  of  the 
Mecca  Theater,  constructed  a  novel  set  for  his  lobby 
while  presenting  "The  Railroad  Raiders."  The  lobby  re- 
sembled a  miniature  switching  terminal,  with  railroad  lan- 
terns and  hand  cars. 


44 


EXHIBITORS  HERALD 


GEORGE  M.  COHAN  AND  DOUGLAS  FAIRBANKS 

STAR  IN  ARTCRAFT  FEATURES  FOR  AUGUST 


"Seven  Keys  to  Baldpate"  with  Musical  Comedy  Star,  and 
"  The  Optimist "  with  Athletic  Screen  Favorite,  Are 
Announced  by  Walter  E.  Greene 


At  the  New  York  headquarters  of 
the  Artcraft  Pictures  Corporation 
Walter  E.  ■  Greene,  president  of  the 
big  distributing  organization,  this 
week  announced  his  company's  offer- 
ings for  the  month  of  August,  pre- 
senting Douglas  Fairbanks  and 
George  M.  Cohan  in  new  produc- 
tions. 

"For  early  August  release,"  said  Mr. 
Greene,  "we  will  present  George  M. 
Cohan  in  a  screen  adaptation  of  his 
stage  hit,  'Seven  Keys  to  Baldpate.' 
This  photoplay  was  finished  last 
week  and  offers  -to  the  screen  some- 
thing absolutely  novel  in  the  way  of 
a  'mystery  farce,'  as  Mr.  Cohan  terms 
this  extraordinary  play,  which  attract- 
ed such  wide  attention  on  the  stage. 
Will  Be  Notable  Film 

"We  confidently  feel  that  this  pro- 
duction will  prove  one  of  the  most 
notable  releases  of  the  year,  not  only 
because  of  the  fact  that  it  shows  the 
inimitable  George  M.  Cohan  in  a 
characterization  that  is  new  to  both 
the  screen  and  stage  patrons,  but  also 
because  of  the  story  presented  by  this 
photoplay,  the  like  of  which  has  never 
been  seen  in  motion  pictures.  Those 
who  are  familiar  with  Earl  Derr  Big- 
gers'  story,  on  which  Mr.  Cohan's 
play  was  founded,  will  readily  appre- 
ciate what  an  ideal  film  subject  it  is. 
Staged  under  the  direction  of  Hugh 
Ford,  producer  of  many  Famous  Play- 
ers successes,  and  disclosing  an  ex- 
ceptional supporting  cast  headed  by 
Anna  Q.  Nilsson,  this  picture  of  mys- 


tery, thrills  and  surprises,  we  feel, 
will  present  a  revelation  in  film  plays. 

"Douglas  Fairbanks  will  also  give 
another  big  box  office  attraction  to 
the  screen  in  August  in  'The  Opti- 
mist,' an  extremely  funny  subject 
presented  in  his  own  particular  style. 
New  Play  Nears  Completion 

"The  new  Fairbanks  picture  is  rap- 
idly nearing  completion  at  the  Lasky 
studios  in  Hollywood,  Cal.,  and  not 
only  does  it  present  the  popular 
Douglas  as  an  actor,  but  as  an  author 
as  well,  for  the  story  is  from  the  pen 
of  the  versatile  actor-producer  him- 
self, scenarioized  by  clever  Anita 
Loos.  Director  Emerson  reports 
that  this  production  will  be  finished 
within  the  course  of  a  week,  giving 
plenty  of  time  for  its  final  prepara- 
tion for  August  release." 


JULES  COWLES  SIGNED 
BY  VITAGRAPH  CO.  FOR 
ROLE  IN  CHAMBERS  FILM 

Another  young  actor  who  is  coming 
rapidly  to  the  front  in  picturcdom  is 
Jules  Cowles.  Mr.  Cowles  made  a 
pronounced  hit  as  Buck  Moe  in  Ed- 
gar Lewis'  "The  Bar  Sinister"  an/, 
as  a  result  of  his  work  in  that  pro- 
duction has  been  signed  by  the  Vita- 
graph  Company  to  portray  the  role 
of  the  Forester,  in  Robert  W.  Cham- 
bers' story  "Who  Goes  There?"  Work 
on  the  Vitagraph  feature  will  start 
this  week. 


CHICAGO  OPERA  CO. 

SIGNS  MUTUAL  ARTIS 

TQ  DESIGN  POl  n  ■ 

Francis   Cugat,  chief  poster  ;  . 
for  the  Mutual  Film  Corporatio 
signed  a   contract  with  the  CI  ic 
Opera     Association     whereby  | 
Cugat's  services  in  the  designing 
opera  posters  will  be  held  exclusiv 
by  the  Chicago  association.    He  v 
continue  to  make  posters  for  the  M 
tual  Film  Corporation. 


FRANCIS  CUGAT 
Chief  Poster  Artist  for  Mutual  Film 
Corporation 

The  contract  was  signed  betwc 
Cleofonte  Ca-mpanini,  director  gene 
of  the  Chicago  company,  and  1 
Cugat  upon  the  insistence  of  1 
Campanini  that  Mr.  Cugat  des 
posters  for  no  other  opera  com 
nies. 

yir.  Cugat  is  a  native  of  Spain.  I 
received  his  art  education  in  Be:  I 
Art,  Paris.  He  has  traveled  extl 
sively  in  Europe  and  South  Ameil 
as  well  as  North  America.  I 


BUTTERFLY  AND  BLUEBIRD 
TO  HAVE  EXPO  BOOTHS; 
NOVEL  STUNTS  PLANN 

The   Bluebird  Photoplays  and 
Butterfly  productions  will  both  tl 
booths  at  the  exposition  in  Chic; 
starting  July  14. 

It   is   announced  by  the  Blue 
that  the  booth  is  to  be  turned  <l 
to  the  navy.    The  decorations  will 
red.  white  and  blue  and  the  bcJ 
will  be  used  as  a  recruiting  station 

The  Butterfly  booth  will  conta  j 
studio  set  as  well  as  a  dressing  rj 
scene.  In  this  scene,  it  is  announl 
five  young  ladies  will  demonstrate 
spectators  the  art  of  screen  maket \> 

The  Chicago  office  of  Bluep 
Photoplays  announces  that  V  |( 
Mersereau  will  arrive  in  ChicK 
Sunday,  July  15,  and  will  p  rob  ft 
remain  for  four  or  five  days.    '  I 


|    BLUEBIRD  BILL  POSTING    CO.  | 

Start  a 

BLUEBIRD 

...  DAY 

inyour  House 


EXHIBITORS  HERALD 


45 


PERFECT 
Developing 

and  Printing 


Tinting  -  Titles 
Toning 


Motion  Pictures 
Made  to  Order 


Studio  for  Rent 


Eastman  Raw  Stock 


A  nimated  Cartoons 


iothacker  Film  Mfg.  Co. 

Telephone  Diversey  2272-3-4-5 
1331-59  Diversey  Parkway 
CHICAGO,  U.  S.  A. 


46 


EXHIBITORS  HERALD 


BIG  THEATER  OWNERS  IN  CHICAGO,  DETROIT 
AND  COLUMBUS  £>IGN  FOR  GOLDWYN  FILMS 


Representative  Exhibitors  in  Illinois,  Michigan  and  Ohio  Will 
Offer  Patrons  Year's  Output  of  Concern's  Twenty-Six 
Productions  Featuring  Noted  Stars 


In  rapid  succession  the  big  first- 
run  motion  picture  theaters  through- 
out America  are  being  linked  by  con- 
tract with  Goldwyn  Pictures  Corpora- 
tion for  the  entire  first  year's  output 
of  the  new  organization  owned  and 
operated  by  Samuel  Goldfish,  Edgar 
and  Archibald  Selwyn,  Arthur  Hop- 
kins and  their  associates.  The  list  of 
productions  features  some  of  the  most 
noted  stars. 

Jones,  Linick  &  Schaefer,  owners 
of  a  Chicago  chain  of  theaters,  in- 
cluding the  largest  screen  houses  with- 
in'the  downtown  "loop"  district,  have 
signed  for  all  of  the  Goldwyn  produc- 
tions which  will  be  exhibited  first  at 
the  Colonial  Theater,  in  the  very  heart 
of  the  city. 

Detroit  Exhibitor  Signed 

Another  important  contract  signed 
by  Goldwyn  this  week  is  with  John  H. 
Kunsky  for  the  first  run  rights  for 
Goldwyn  productions  in  Detroit.  Mr. 
Kunsky  will  play  Goldwyn  pictures 
at  the  finest  of  his  houses,  the  Madi- 
son Theater,  and  later  they  will  also 
be  seen  at  his  nine  other  theaters  in 
Michigan's  great  industrial  center. 

OfUhe  big  motion  picture  men,  who 
were  first  to  demand  cleanliness  and 
quality  in  the  dramas  shown  at  their 
houses,  John  H.  .Kunsky  has  been  in 
the  forefront.  When  the  standards 
of  the  industry  had  not  reached  their 
present  status  Mr.  Kunsky  was  one 
who  sought  the  cleanest  films  for  his 


theater.  He  laid  a  tradition  for  his 
Detroit  theaters  that  has  been  fol- 
lowed out  to  the  letter  and  will  be 
perpetuated  in  his  latest  contract  call- 
ing for  twenty-six  Goldwyn  pictures 
during  the  first  year  of  the  new  com- 
pany's production. 

Columbus  House  Gets  Service 

W.  J.  and  J.  W.  Dusenbury,  owners 
of  the  Grand  Theater,  Columbus, 
Ohio,  one  of  the  largest  and  best 
known  houses  in  the  state,  have 
signed  for  all  twenty-six  Goldwyn 
pictures  for  the  next  year.  This  con- 
tract was  closed  through  Goldwyn's 
Cleveland  office. 


CHANGES  OF  THE  WEEK 


Harry  Tighe,  the  vaudevillian,  has  joined 
the  Yitagraph  forces,  and  under  the  direction 
of  Archer  McMackin  will  appear  in  a  series 
of  comedies. 


W.  A.  Coughlin,  manager  of  the  Mutual 
Film  Corporation's  branch  at  Butte,  Mont., 
has  resigned,  owing  to  ill  health,  and  W.  G. 
Seib  of  Salt  Lake  City  has  been  appointed  in 

his  place. 


J.  B.  Lowe,  formerly  with  the  Fox  ex- 
change, Dallas,  Tex.,  now  is  connected  with 
the  Kansas  City  office  of  V-L-S-E.  He  will 
cover  Oklahoma  and  Arkansas. 


Joseph  C.  Feibusch  and  Arthur  E.  Silver- 
man have  been  added  to  the  staff  of  the  Four- 
square exefiange,  New  York,  and  will  be  in 
charge  of  the  sales  for  Queens  and  Westches- 
ter counties,  N.  Y. 


Max  Asher,  who  forsook  the-  motion  pic 
field  two  years  ago  for  a  vaudeville  eng 
ment,  has  returned  to  Universal  City  and  ! 
appear  in  a  series  of  one-reel  comedies  un^H 
the  Joker  trade  mark. 


Theodore  F.  Holland  has  been  made 
manager  of  the  General  Film  Compan 
dianapolis  exchange. 


NEW  THEATERS 


Newark,  N.  J. — Contracts  have  been  Id^B 
the  erection  of  a  new  motion  picture  theafl 
at  the  corner  of  Mt.  Prospect  avenue  afl 
Heller  park\\,.>  by  A.  W.  Moore.  The  build, 
ing  will  be  IJi  1>\  liii  feet  ami  will  cott 
$50,000. 


Milwaukee,  Wis. — A  theater  and  busing 
block  will  be  erected  under  the  supervijioD 
of  architects  Martin  Tullgren  &  Sons  here. 
The  building  will  be  so  by  l.iO  ami  is  to  h 
of  brick.  '1  lie  location  and  name  of  owne 
have  not  been  announced. 


Dayton,  Ohio. — Architects  Schenk  &  M 
Hams  have  completed  plans  for  the  building! 
a  new  motion  picture  theater  on  North  Mai 

street. 


Brooklyn,  N.  Y. — The  Fleischman  Constat 
tion  Company  has  the  general  contract  6] 
the  erection  of  a  new  theater  at  Fulton,  Li|j 
ingston  and  Smith  streets.  The  Putnam  H 
.ii"  1 1  Company  is  the  owner. 


Flint,    Mich— Col.    W.    S.  Butterfield 
Battle  Creek  has  closed  a  'contract  fpr  t 
remodeling  of  the  Garden  Theater.    Plans  wi 
drawn  by  architect  John  Eberson  of  Chicail 


Healdton,  Okla. — Jack  Forrest  has  stanl 
work  on  the  erection  of  a  new  theater  he 
The  equipment  for  the  new  picture  house  \  | 

cost  $6,000  it  is  announced. 


Philadelphia.— Samuel  Tauber  of  229  W;J 
229th  street,  New  York  City,  has  purcha 
site  at   Broad   and   Locust  streets,  where  ] 
will  erect  a  new  theater. 


St.    Louis,    Mo. — Harry    Freund  plans 
build  a  modern  fireproof  motion  picture 
ater   at   Gravois  avenue,  near   Morgan  F  | 
on  a  site  recently  purchased  by  him. 


Start  a 

BLUEBIRD 


f    BLUEBIRD  BILL  POSTING    CO.  [ 


DAY 

inyour  House 


NEW  CORPORATIONS 


Philadelphia.— The   Inter-State  Films  (J 
pany,  with  a  capital  of  $40,000,  has  beetj 
ganized  here   to   manufacture,  rent  and 
films. 


Piqua,  Ohio. — The  Piqua  Amusement  ' 
pany  has  secured  a  charter  here  and  is 
talized  at  $30,000.     Harry  W.  Kress,  Af 
DeWeese  and  W.  F.  Henne  are  directors  | 


I"      ^  ii  . 

Wl  'km?* 


Wilmington,  Del. — Harry  Palmer,  Inc. 
applied  for  a  charter  to  manufacture  ant 
pair  motion  picture  films.     Incorporator  V 
F.  D.  Buck,  M.  L.  Horty,  K.  E.  Lonjp 
The  concern  is  capitalized  at  $100,000. 

New  York.— The   Photo  Film  Distrit, 
Corporation  will  conduct  a  regular  film 
ice.     It  is  capitalized  at  $25,000  and  til 
corporators   are    Henry   W.    Lamb,  WI 
Bielenberg,  A.  J.  Westermayr. 

Lansing,  Mich. — The  Maxine  Compa 
Port  Huron  has  been  formed  to  produc 
tion  pictures,  with  a  capital  of  $7,000. 

New  York. — Dressier  Producing  Coj 
tion  is  applying  for  a  charter  to  make  if 
pictures.  The  directors  are  Wendell  II 
Ira  L.  Anderson,  Albert  J.  Hiers.    It  i  I 

talized  at  $500. 


EXHIBITORS  HERALD 


47 


he  Wonderful  CREMONA 


Selected  as  the  official  instrument  for 
the  Convention  Theatre  in  the  Annex. 

HE  MARQUETTE  PIANO  CO. 

CHICAGO 


A GRIPPING   seven-reel   drama   of  di- 
vorce directed  by  George  Siegmann. 

FOR  STATE  RIGHTS 

Address 

RENOWNED  PICTURES  CORPORATION 
Akiba  Weinberg,  Pres.  „ 
1600  Broadway,  New  York  City 


SJWSS?  Developing  and  Printing 

  STUDIO  FOR  RENT  -  

Raw  Stock  for  Sale 
•NITH  MOTION  PICTURE  CO.,  1737  N.  Campbell  At.,  Chicago,  DL 

(TO  A.  BRINNER,  Pres.  Telephones:  Humboldt  686— 2298 


Visit  Our  Studio 

We  have  on  exhibition  a  wonderful  variety  of 
decorations  for  the  M.  P.  theater — the  kind  of 
decorations  that  count  in  the  box  office.  W  ill  you 
call  and  inspect  them? 

We  have  helped  to  make  hundreds  of  theaters  more 
attractive — helped  them  to  draw  better  crowds. 
Probably  we  can  do  the  same  for  you. 


It  will  cost  yon  nothing  to  have  a  talk  with  us  and  look  over 
our  magnificent  line  ol  decorative  novelties.  We  assure 
you  a  warm  welcome  and  our  artists  will  be  glad  to  give  you 
any  information  or  advice  you  may  require. 

if  you  can't  visit  our  studio, 
send  for  our  big  catalog  —  It 
is  a  mighty  interesting  book. 

The  Botanical  Decorating  Co. 

208  West  Adams  Street  CHICAGO 


IMPORTANT  NOTICE: 


■mg  to  the  enormous  in- 
case in  the  price  of  all 
.teria-  ente-ing  into  the 
inufacture  of 

DE   BE  R  R I 


30c  PER  SQUARE  FOOT. 
E  BERRI  SCENIC  CO. 


SCREENS 

We  win  not  guarantee  to 
deliver  on  orders  received 
later  than  Sep*.  1st  at  our 
present  price  of 
The  best  screen  made  at  any  price. 

922  W.  Monroe  St.,  Chicago 


TYPEWRITERS 


Monarcti8 
Underwoods 
Smith  Premiere 

Royals 

G UARANTEED 
ONE  YEAR 

Day  Trial— Write  for  Catalogue  "H" 

AMERICAN  WRITING  MACHINE  CO.,  INC. 

329  So.  Dearborn  Street  Chicago,  Illinois 


L.  C.  Smith 
&  Bros. 

Remingtons 

Rebuilt  like  new  in 
our  own  Factories — 
direct  to  you  at 
from  +o  to  So  per 
cent  below  Manu- 
facturers' Prices. 

Shipped  on  Five 


TOM  PHILLIPS 

The  Longest  in  the  Business 
Maker  of  Advertising  Films  and  Slides 
5728  South  State  Street  Chicago 


Get  acquainted  with  "FULCO" 
The  Department  Store 
MOVING   PICTURE  I£ade 

MACHINES         EQUIPMENT  SUPPLIES 


Our  catalog  covers  the  line  fromA-Z 

E.  E.  FULTON  COMPANY 

158  W.  Lake  St.     CHICAGO,  ILL 


Mural  Paintings 

will  make  yours  a 

THEATRE  BEAUTIFUL 

Send  for  Information 

THE  SWIFT  STUDIOS 

468  East  31st  Street,  CHICACO 


INDIANS  -  WESTERNS  -  SOLDIERS 

All  Convention  Visitors  Are  Welcome  at 

REGAL  FILM  SERVICE 


608  Schiller  Bldg. 

JVew  2-Reel  Comedies  Coming 


Chicago,  III. 


48 


EXHIBITORS  HERALD 


Half'MiUionDollarMoior  ^ully  Equipped 


rail 


YOU  WILL  LIKE  THE 
NEW  BRISCOE 


i  Progress 


THE  new  Briscoe  at  $685  we  believe  is  the  best  looking,  the  sweetest 
running  automobile  ever  built  at  the  price.  Success  has  made  it. 
Increased  production  has  lowered  costs,  provided  more  refinements. 

|    /^"L    „      j_  r    '  I  'OURING  car  has  surprising  roominess — try  it!  Four-passenger  road- 
|  ^>Ild.rd.LLcr      J[  ster  is  the  only  car  built  with  a  full  back  to  the  front  seat— a  nov- 
elty—see it!  Briscoe-built  in  Briscoe  factories  insures  quality  in 
every  detail. 

AKE  it  a  point  to  see  the  beautiful 


f  Message 


handsomely  finished 
equipi  ed  1917  Briscoe  models  at  your  nearest  dealer's  sh 


and  completely 
ow  room. 


Five  Passenger  Tourinfe  Car 
Four  Passenger  Roadster 


$685 
$685 


Coachaire  $810 
Delivery  Car  (Canopy  Top  Body)  $700 


BRISCOE  MOTOR  CORPORATION 


Department  23 

minium"; 


JACKSON,  MICHIGAN 


Vm.N. 

PRE  S  E 


Helen  ware 

IN  ROBERT  HICrJENSLOVE  ROMANCE 
OF  THE  GREAT  SAlHARAY  DESERT;-; 


For  Bookings  Apply  to 

Edmund  M.  Allen  Film  Corp..  29  South  La  Salle  St., 
Chicago,  111. 

Illinois  Iowa  Kansas  Oklahoma 

Michigan  Nebraska  Missouri 

All  Star  Features  Distributors,  Inc.,  San  Francisco, 
Cal. 

California  Nevada  Arizona 

De  Luxe  Feature  Film  Co.,  1214  1-2  Third  Ave., 
Seattle,  Wash. 

Oregon  Washington     Idaho  Montana 

Robert  Lieber,  24  W.  Washington  St.,  Indianapolis, 
Ind. 

Indiana  Kentucky 

J.  Frank  Hatch,  284  Market  St.,  Newark,  N.  J. 

New  Jersey 

Leon  D.  Netter,  404  Sincere  Bldg.,  Cleveland,  O. 

Ohio 

Edward  Nelson,  President  Sherman-Elliott  Co.,  854 
McKnight  Bldg.,  Minneapolis,  Minn. 

South  Dakota     North  Dakota    Wisconsin  Minnesota 

Hy-Art  Masterplays  Co.,  Penn  Ave.,  at  21st  St., 
N.  W.,  Washington,  D.  C. 

Maryland  District  of  Columbia  Delaware 

Virginia  North  Carolina 

A  G  Fontana  Productions,  Inc.,  1225  Vine  St., 
Philadelphia,  Pa. 

Western  Pennsylvania  West  Virginia 

-CHOICE  TERRITORY  OPEN.  WIRE  NOW!- 


EXHIBITORS  HERALD 


The  First  and  Only  Serial  Ever 
Filmed  from  a  SATURDAY 
EVENING  POST 


Directed  by 
STUART  PATON 

Who  Produced 
20,000  LEAGUES  UNDER  THE  SEA 

Based  on  the  famous  Saturday  Evening  Post  Story  "LOOT," 
by  Arthur  Somers  Roche,  the  thrilling  plot  of  "The  Gray  Ghost"  is 
already  familiar  to  or  has  been  read  by  over  ten  million  (10,000,000)  people. 
There  is  a  ready  made  audience  awaiting  you  among  the  thousands  of  Saturday 
Evening  Post  Readers  in  your  section. 

10,000.000  PEOPLE 

HAVE  READ  THIS  THRILLING  STORY 

This  is  the  Saturday  Evening  Post's  own  estimate,  based  on  five  readers  to  each 
of  the  more  than  two  million  copies  in  circulation.  Crammed  with  incident, 
mystery,  thrills  and  suspense;  featuring  four  brilliant  serial  stars,  it  is  the  su- 
preme serial  success  of  the  season. 


4 


BRILLIANT 
SERIAL  STARS 


PRISC1LLA  DEAN— EDDIE  POLO 
EMORY  JOHNSON— HARRY  CARTER 

Communicate  immediately  with  your  nearest  Universal  Exchange  and  arrange 
for  booking.  Ask  for  a  copy  of  the  free  advertising  campaign  book  which  wit* 
put  this  serial  over  for  you  in  a  big  way.  Or  address  UNIVERSAL  FILM  MAN- 
UFACTURING CO.,  Carl  Laemmle,  President,  "The  Largest  Rim  Manufacturing 
Concern  in  the  Universe,"  1600  Broadway,  New  York. 


l£1 


NT 


4 

r 
1 


fa 


i 


mm  ■ 


AMERICAN  FILM  COMPANY,  Inc. 
Presents 


MART 

MILES 
MINTED 


IN 


4d 


MELISSA 

OF  THE 

HILLS 


In  five  acts.  By  Maibelle  Heikes 
Justice.  Directed  by  James  Kirk- 
wood.  Released  week  of  July  23rd. 


"Prettier  and  more  delightful  than  ever 
before"  says  the  Motion  Picture  News  in 
reviewing  "Periwinkle,"  a  recent  Mary 
Miles  Minter  picture. 

"Melissa  of  the  Hills,"  her  newest  pic- 
ture, is  a  story  of  strong  heart  interest. 
She  is  supported  by  an  all-star  cast.  As 
a  box  office  attraction  it  is  sure  to  break 
records.  Arrange  your  booking  NOW 
at  your  nearest  Mutual  Exchange.  _ 


Produced  by 
AMERICAN  FILM  COMPANY,  INC. 

Samuel  S.  Hutchinson,  Pres. 


Distributed  by 
MUTUAL  FILM  COQPOBATION 

John  R.  Freuler.Pres. 


WWWM 





"Best  feature  in  which  Kitty  Gordon  has 
appeared.  .  .  Role  written  especially  for 
her.  .  .  Impression  favorable  and  realis- 
tic."— Motion  Picture .  News. 

"Kitty  Gordon  acts  the  part  of  Juliette 
with  AUTHORITY  and  dresses  it  gorge- 
ously."— Moving  Picture  World. 

"Pictures   staged  with  good  attention  to 
details.  .  .  Photography    exceptionally  fine., 
.  .  .  Best  World-Picture  in  some  time.  .  .  . 
Has  abundance  of  incidents." — N.  Y.  Sunday 
Telegraph. 


"Kitty  Gordon  plays  the  role  of  adven- 
turess with  great  emotional  intensity.  .  .  Ex- 
hibitors should  make  the  most  out  of  -  the  ad- 
vertising value  of  the  name  of  Kitty  Gordon 
in  one  of  her  most  characteristic  and  appeal- 
ing screen  roles." — Dramatic  Mirror. 

"An  absorbing  story,  convincingly  pre- 
sented and  enhanced  by  the  fascinating  ap- 
pearance of  Kitty  Gordon." — The  Clipper. 

"The    photography   ranks   with   the  best 
of  camera  productions,  the  lighting  effects 
are  unusually  fine,  and  the  feature  on  the 
whole  promises  to  win  public  approval." — i 
Exhibitor' 8  Trade  Review. 


EXHIBITORS  HERALD 


pilllllllllllllllllllllllllllllll 


To  State  Right  Buyers 


and 


Exhibitors: 


Julius  Sieger 

pre/enfr 


m 

and  her  Jon 

REDEMPTION 

A  Photo-Drama  of  Life  Depicted  w/tfi '  Deientle/f  Truftf 

Directed  by  Juliur  STeQer  &  Joseph  A.Colden 

Direct  from  GE0.M.COHAN7  THEATDE  hx  a*M  rale 


Broke  All  Records  at  the 


BROAD  ST.  THEATRE,  Newark 

at  25c,  50c,  75c  and  $1.00 


DAVID  BERNSTEIN 


Putnam  Building 
1493   Broadway,    New   York  City 


6 


EXHIBITORS  HERALD 


ANNOUNCEMENT 

An  Economic  Booking  Arrangement 
Has   Been  Completed  Between 

Paralta  Plays,  Inc., 

and 

Triangle  Distributing  Corporation 

Under  Which  No  Less  Than  Eight 
Paralta  Plays  Stan'ing 

Bessie  Barrtscale 

and  No  Less  Than  Eight  Paralta 
Plays  Starring 

J.  Warren  Kerrigan 

Will  Be  Sold  Under  the  Paralta  Plan  by 

TRIANGLE  DISTRIBUTING  CORPORATION 

Under  This  Booking  Arrangement,  Triangle — the  Distributor — and  Paralta — 
the  Producer — Remain  Two  Separate  Organizations,  Independent  of 
Each  Other,  Yet  Working  Together  Toward  a  Single 
Purpose — Doing   Away   With  Waste. 

Thereby  They  Will  Attain  Successful  Results  for  the  Exhibitor 


[ 


First  Completed  Paralta  Plays 


J.  Warren  Kerrigan 

As  John  Stuart  Webster,  the  Mining  Engineer,  who 
Fights  a  Great  Fight  and  Wins  a  Great 
Victory,  in 

"A  Man's  Man" 

Peter  B.  Kyne's   Thrilling   Story   of  Revolution,  War 
and  Love. 
Director— OSCAR  APFEL 

ASK  ANY  TRIAN 


Bessie  Barrtscale 

As  "Jinnie"  Singleton  in  Grace  Miller  White's  Wot 
derful  Emotional  Love 
Story 

"Rose  o'  Paradise' 

Greater  than  Mrs.  White's  Big  Screen  Success  "TEi 
OF  THE  STORM  COUNTRY" 
Director — TAMES  YOUNG 

GLE  EXCHANGE 


v. 


EXHIBITORS  HERALD 


7 


■  m 


STATE  RIGHTS  BUYERS!! 

THE  BEST  BUY  IN  THE  MARKET  TODAY 


m 


§3 

P 
I 

s 


SSi 

i 

§3 


A  Sociological  Cinema  Super-Production  Written  by  Willard  Mack. 
Erected  by  S.  Rankin  Drew.    Read  the  reviews  in  all  the  trade  papers.  | 
193  broadway     MASTER  DRAMA  FEATURES,  Inc.      new  york 

IR.  MAURICE  H.  BOB,  President,  may  be  seen  at  Hotel  La  Salle,  Chicago,  during  Convention  Week. 


FOR  STATE  RIGHTS 


"CORRUPTION" 


Six  Smashing  Reels 

By  Jack  Gorman 

Author  and  Director 


Cast  Includes : 

HELEN  MARTEN 
FLORENCE  HACKETT 
LUCILE  DORRINGTON 
HENRY  SEDLEY 
JOHN  J.  DUNN 
ARTHUR  PICKENS 
ROBT.  NOLAN 
AND  OTHERS 


A  Photodrama  that 
is  Different 

One  of  the  most  vital  abuses 
of  the  present  moment  ex- 
posed in  a  forceful,  interesting, 
human  and  vivid  portrayal 
that  will  hold  audiences  spell- 
bound. 


Popular  Plays  &  Players  Corp. 


2 1 8  West  42nd  Street 
NEW  YORK 


PRODUCED     BY    THE    SUPER     ART    FILM  CORP 


8 


EXHIBITORS  HERALD 


ft., I  i if  ,  4§7 


'Sir 

>ni!!i|;i 
■'uiiw 


111  // 


.iy.: 


'iiiiiiiii 


my  ; 
,0  ■ 


9i    Advisory  Board: 

'"'  SAMUEL  GOLDFISH  SS 

Chairman 
r.n.i  EDGAR  BELWYX 
SS  IRVIN  8.  COBB  :=jjj 

ARTHUR  HOPKINS 
!SS  MARGARET  MAYO  •  «M 
==  KOI  COOFKB  MEGRUE  5# 
|S  ARCHIBALD  SELWYN 
iS.  CROSBY  GAIUE 

PORTER  EMRRSON  otS 
M  BROWS  K 

W:  I  M  1 f  13  N> 


Goldwyn  Pictures'  Message 
to  You 

GOLDWYN  PICTURES,  which  will  be  seen  in  leading  theatres  through- 
out the  world  beginning  September  9,  and  first  in  ^'cw  York  at  the 
Strand  on  that  date,  are  the  works  of  artists  and  great  specialists. 

These  productions  bring  new  refinements  and  abilities  to  the  screen. 

They  introduce  distinguished  personalities  of  the  screen  and  stage  to  audiences 
that  will  at  once  appreciate  the  care  and  skill  and  sympathy  with  which  they 

have  been  directed. 

Goldwyn  Pictures  are  not  merely  a  new  step  in  screen  production.  They  are 
not  an  evolution.    They  are  a  revolution  in  picture-making. 

Goldwyn's  world-known  stars  thus  far  announced  arc:  Mae  Marsh,  Madge 
Kennedy,  Jane  Cowl,  Maxine  Elliott  and  Mary  Garden.    Other  noted  stars 

are  soon  to  be  announced. 


Corporation 


16  E.  42d  ST..  NEW  YORK  CITY 


Telephone:  Vanderbilt  11 


=1  r  '  i:: 


We  Extend  a  Cordial  Invitation 

to  all  exhibitors  and  operators  to  visit  us 
at  our  office  and  salesroom,  Fourth  floor, 
Mailers  Building,  5  South  Wabash  Avre. 

While  Attending  the  M.  P.  E.  L.  Expo- 
sition and  Convention 

which  is  being  held  at  the  Coliseum 
Building,  Chicago,  111.,  July  14  to  22.  We 
will  have  on  display  late  model  picture 
machines,  motor  generator  sets  and  all 
equipment  used  in  the  M.  P.  Theatre 

Exhibitors  Supply  Company,  Inc. 


!! 

■  1 


403-408  Mailers  Building 


Chicago,  Illinois 


Distributors  of 


Machine  and  National  Carbons 


TRADE    MARK  REGISTERED 


i 


EXHIBITORS  HERALD 


5 


2044-2048  Continental  &  Commercial 
Bank  Building 
Phone  Harrison  7207 


AMERICAN 


•'The  House  of  Film  Specialties'' 
J.  E.  Willis,  Pres.  and  Gen.  Mgr. 


Laboratories  and  Studios 
6242-6244  Broadway 
Phone  Edgewater  2879 


BIOSCOPE 


CORPORATION 


Producers  and  Distributors  of 
The  ScreeNews  Magazine 


CHICAGO 


Chicago,  111.,  July  16,  1917. 


Every  Xhibitor, 

Motionpicturdom, 

Natl  Industries. 
Dear  Friend  X  : — 

If  you  want  to  know  about  or  SEE  how  your  "Coming  Attractions" 
should  be  announced,  we  suggest  that  you  get  in  touch  with  the  managers 
of  any  of  Chicago's  best  theaters — 

The  Ascher  Brothers  Circuit,  the  Argmore  Theater,  Bryn  Mawr  Theater, 
Hyde  Park,  De  Luxe  and  too  many  others  to  mention.  THEY  ALL  DO 
IT  THE  "A-B-C"  WAY!    Need  we  say  more? 

Cordially  yours, 

AMERICAN  BIOSCOPE  CORP. 


JEW  CE 


Pres.  and  Gen'l  Mgr. 


\ 


MEET  ME  AT 

THE  BIG  SHOW 

\\  hen  you  get  inside  the  door  of  the  Coliseum,  walk  straight  East, 
down  the  main  aisle  to  the  other  side  of  the  building, 

Turn  to  the  Right 

and  come  right  over  to  my  booth.    I'll  show  you  everything  you  want  to  see  in  the 
way  of  advertising  helps  for  that  theatre  of  yours.    Ask  me  about 

Cico  Toodles  Cards  Classic  Programs  Star  Portrait  Cards 

De  Luxe  Programs  Rings  and  Buttons        Medallion  Portraits 

Don't  mind  the  crowd  around  my  booth.  Take  a  chance  and  bust  right  through.  The  Red  Cross  booth  is  only 
fifteen  feet  away. 

Drop  in  over  at  headquarters,  too,  while  you're  in  town.  It  is  only  a  short  walk  from  the  Coliseum,  and  I'd  like  to 
meet  you  there  some  afternoon  during  the  week. 

117  W.  Harrison  Street,  Corner  La  Salle  Street 
CAHILL-IGOE  COMPANY 


^3 


10 


EXHIBITORS  HERALD 


**** 


Ash  the  Mothers 

DO  CHILDREN  COUNT? 


■ 


1333  Argyle  St.,  Chicago 


Book  this  famous  series  of 
I  2  charming  photoplays  and 

THE  MOTHER? 
WILL  TELL  Y01 

featuring 

Little 
Mary  McAliste 


'  K  E 


MM~  ■  Bl 


■ 


§ 
i 

i 


t  m-  9 


■I'M*  * 


/.  QUIGLEY,  Editor 


MAR 


Publish^  Weekly  by  EDITORIAL  and  EXECUTIVE  OFFICES 

XHIBITORS  HERALD  CO.  203  South  Dearborn  S'reet.  Chicago 

on  Office:    1114  A'orth  Bout.,  Oak  Park  Tel..  Harrison  7i5S 


NEW  YORK  OFFICE 

1480  Broadway.     Tel..  Bryant  Sill 
James  Beecroft.  Manager 


ed  as  second  class  matter  at  the  Post  Office  All  editorial  cofy  and  correspondence,  and  advertising  coty  should  be  ad- 
it Park,  III.,  under  the  Act  of  March  3,  IS79  dressed  to  the  Chicago  office,  insertion  in  following  issue  cannot  be  guaran- 
■  ■   teed  on  advertising  cotv  not  received  trior  to  6  t.  m.  on  Tuesday  of  each 

SCR  IP  TI  OA'   PRICE   $1.50    YEARLY  .Meek, 


ne  V 


JULY  28,  1917 


Number  5 


Progress  and  the  Films 

k  STRIKING  testimonial  to  the  stability 
*  and  permanence  of  the  motion  picture  as 
^  art  and  an  industry  is  evidenced  in  the  con- 
sntion  assemblage  in  Chicago  this  week.  , 

When  consideration  is  given  to  the  amount 
f  invested  capital  represented  at  this  meeting 
Dnvincing  proof  is  given  of  the  important 
Tiancial  position  occupied  by  the  motion  pic- 
are  business. 

Probably  no  human  endeavor  save  only  a 
old  strike  has  created  as  great  an  amount  of 
'ealth  as  this  business  in  the  same  length  of 
me.  And  a  very  hopeful  indication  is  that 
lis  vast  amount  of  wealth  has  not  fallen  into 
le  hands  of  but  a  few  individuals,  but  is  dis- 
ributed  broadcast  throughout  the  industry. 

While  there  has  been  several  very  large  for- 
anes  created  out  of  the  motion  picture  busi- 
ess,  there  has  been  no  few  tremendously  large 
ccumulations  as  in  the  case  of  several  other 
uickly  created  businesses.  The  wealth  which 
his  business  has  accumulated  has  received  a 
ery  general  distribution — players,  producers, 
istributors  and  exhibitors,  all  have  participated. 

The  future  of  the  motion  picture  has  not 
een  dimmed,  artistically  or  commercially,  and 
:s  gradual  progress  toward  a  greater  uniform- 


ity and  stability  gives  promise  of  a  greater 
realization  than  even  the  most  enthusiastic 
dared  expect. 


D 


Banish  "Movies"! 

EFINITE  indication  of  the  increasing  rec- 
ognition of  the  motion  picture  business  as 
the  fifth  industry  of  the  United  States  was  to 
be  had  on  every  side  during  the  week  of  the 
convention  in  Chicago.  The  newspapers  gen- 
erally devoted  generous  space  to  accounts  of 
the  convention  and  exposition  activities. 

One  greatly  regrettable  feature  of  practi- 
cally all  the  newspapers'  articles  was  the  con- 
stant reiteration  of  the  term  "movies."  "Give 
a  dog  a  bad  name  .  .  ."  runs  the  old  proverb, 
and  it  certainly  holds  a  great  warning  for  the 
motion  picture  trade.  This  term  "movies"  is 
doing  more  than  a  great  many  may  believe  in 
withholding  the  recognition  which  the  business 
is  entitled  to. 

It  is  the  duty  of  this  industry  to  make  a 
concerted  effort  to  eliminate  the  term  "movies." 
This  elimination  can  gradually  be  brought 
about  if  in  all  printed  matter,  advertisements, 
etc.,  the  various  companies  make  a  determined 
effort  to  do  away  with  the  objectionable  word. 
We  understand  thoroughly  that  "movies"  is 


Free  Pulpit-Free  Press-FREE  PICTURES 


it 


rxrxncrvritn 


12 


EXHIBITORS  HERALD 


Summary  of  Current  Issue 


News  of  the  WeeK 


Convention  Opens  in  Row  Over  Eligible  Delegates  

Indiana  League  Gives  Exhibitors  Bonding  Service,.  The- 
ater House  and  Furniture  Insurance  

Carl  Laemmle  Arrives  in  Chicago  for  Convention;  Has 
Message  tor  Exhibitors   —  

Hart  Will  Start  First  Artcraft  Film  in  Week  

Brass  Bands  Blare  as  1917  Chicago  Expo  Doors  Swing 
Out  to  Meet  Public  Throngs   

William  Russell  Stars  in  "Great  Stanley  Secret,"  Two- 
Part  Mutual  Drama  for  July  25  

Fairbanks  to  Make  Four  Different  Types  of  Films  on 
New  Schedule   -'-  

Virginia  Pearson  Will  Quit  Fox  and  Head  Own 
Company"   -  

Geraldine  Farrar  Engaged  to  Star  in  Goldwyn  Films  

Illinois  Theater  Owners'  Association,  with  Biggest  Chi- 
cago Exhibitors  Membership,  Seeks  Place  in  Con- 
vention  -  -  

Chicago  to  See  Pickford  Film,  Jury  Decrees  

Hutchinson,  in  5,000-Mile  Auto  Trip,  Finds  Film  Trade 
in  Fine  Condition   -  

Taylor  Holmes  Makes  Screen  Debut  in  Essanay's 
"Efficiency  Edgar's  Courtship"   

Territory  Nearly  All  Sold  for  "Redemption"  in  Lnited 
States  and  Canada   -  

Kitty  Gordon  Signs  to  Finish  Ve"ar  with  Brady  in 
World  Pictures   

Paralta  Makes  Big  Advance  in  Fourteen  Weeks  of 
Existence,  Completing  Two  Features  

Ben  W.  Bedell  Made  Special  Representative  for  Allen 
Film  Corporation   

"Garden  of  Allah"  Colonial  Premiere  in  Chicago  Causes 
Big  Interest  in  Trade   -  

Lina  Cavalieri,  Noted  Opera  Star,  to  Make  Two  Films 
for  Paramount    

First  Episode  of  "Lost  Express"  Serial,  Starring  Helen 
Holmes,  Is  Completed   -  -  ■  

New  York  Screen  Club  Event  to  Start  $500,000  Fund— 

"Seven  Keys  to  Baldpate"  with  Cohan,  for  August, 
Offers  New  Type  of  Film   

M.  H.  Hoffman  Buys  Entire  L.  S.  Rights  of  Territory 
Not  Sold  for  "Bar  Sinister'   

Mack  Bennett  Starts  Firs-r  Comedy  Series  for  Para- 
mount at  Coast  Plant   

Albert  Capellani  Directs  Ann  Murdock,  Not  Julia  San- 
derson, for  Empire  Corporation   

"Skinner's  Baby,"  Next  Washburn  Feature,  Scheduled 
August  6   -  -  -  -  

New  Bernstein  Device  Protects  Outdoor  Studios  in 
Storms   -  -  ---  ----- -  -- 

Big  Frohmaii  Stars  and  Plays  Adapted  to  Screen  Named 
by  Freuler  for  Mutual   

Edward  Nelson,  Sherman- Elliott  Chief,  to  Open  Terri- 
tories on  "The  Crisis"   -  -  

Nation-Wide  Billboard  Campaigns  in  United  States  and 
Canada  to  Be  Made  by  Goldwyn   

Geraldine  Farrar  Starts  New  Film  at  Lasky  Studios  

Big  Ball  Scene  in  Warren's  New  Film  Staged  in  Open.. 

"God's  Man,"  a  Hit  in  Chicago,  Gets  an  i-xtended  Run 


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24 

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32 

34 
34 
34 
37 


Reviews 


'The  Love  That  Lives,"  Famous  Players-Paramount  D., 

Five  Parts,  with  Pauline  Frederick   

"A  Self-Made  Widow,"  World  C.-D.,  Five-  Parts,  with 

Alice  Brady  

"The  Rescue,"  Bluebird  D.,  Five  Parts,  with  Dorothy 

Phillips   

"Melissa  of  the  Hills,"  American-Mutual  D.,  Five  Parts, 

with  Mary  Miles  Minter   

"The  Golden  Idiot,"   Essanay-K-E-S-E  C-,  |Five  Parts, 

with  Bryant  Washburn   _  

"Peggy,  the  Will  o'  the  Wisp,"  Metro  D.,  Five  Parts, 

with  -uabel  Taliaferro   

"The  Season  of  Childhood,"  Essanay-K-E-S-E  D.,  S.  T. 

25  Min  -  

"A  Strange  Transgressor,"  Kay  Bee-Triangle  D.,  Five 

Parts,  with  Louise  Glaum  

"Forbidden   Paths,"  Lasky-Paramount  D.,  Five  Parts, 

with  Vivian  Martin  and  S.  Hayakawa  _  

"Seventy  and  Seven,"  Essanay  D.,  S.  T.  28  Min.,  with 

Patrick  Calhoun   _  


Departments 


The  Film  Stock  Market  :   33 

Resume  of  U.  S.  Film  Export   33 

Official  Cut-Outs  Made  by  Chicago  Censors  _   33 

This  Week  at  Downtown  Chicago  Theaters   33 

Synopses  of  Current  Releases   _  35,  36 

Chicago  Trade  Events    37 

Canadian  F-ilm  News   _   38 

Calendar  of  Feature  Releases,  Etc  -  39,  40,  41,  42 

News  of  Exhibitors  and  Exchanges...-   43 

New  Theaters    45 

Changes  of  the  Week  „   45 


an  easy  word  for  the  headline  writer  to  handle 
and  that  it  has  the  "easy-speaking"  qualities 
which  endear  a  word  or  phrase  to  the  general 
public.  But  "film"  is  an  even  easier  word  for 
the  headline  writer  to  handle  and  the  general 
public  undoubtedly  could  be  taught  to  use 
"filmplay,"  "photoplay"  or  some  other  word  or 
phrase  which  is  consistent  with  the  dignity  and 
importance  of  the  motion  picture. 

Eliminate  "movies"  and  the  "nickelodeon 
status"  of  the  motion  picture  is  forever  ban- 
ished. 

The  Cost  of  the  Expo. 

■"■^HE  utter  futility  of  this  exposition  thing 
*  is  again  grossly  apparent.  Much  money, 
effort  and  time  have  again  been  spent  for  a  show 
and  it  is  as  difficult  as  ever  to  figure  out  just 
where  the  trade  at  large  has  benefited ;  that  is, 
considering  the  huge  sum  which  in  the  aggre- 
gate has  been  spent  upon  the  proposition. 

An  annual  convention  is  a  necessary  and  a 
vital  thing  because  it  affords  an  opportunity 
for  a  general  interchange  of  ideas  and  views. 
It  serves  as  a  general  audit  of  the  year's  prog- 
ress and  as  such  is  greatly  beneficial  to  all  con- 
cerned. 

But  the  exposition  can  be  abolished  at  a 
great  saving  and  without  sacrifice  of  any  real 
benefits. 


Scientific  Advance 

THE  Society  of  Motion  Picture  Engineers, 
a  progressive  organization  of  scientific 
men,  met  in  Chicago  this  week,  held  a  success- 
ful meeting,  and  all  without  the  aid  of  a  brass 
band.  This  organization,  while  attracting  very 
little  attention,  managed  to  concentrate  on  the 
work  before  it  and  doubtless  much  of  vital  in- 
terest to  the  motion  picture  business  wasj 
accomplished. 

In  the  hands  of  these  scientific  men  lie  many 
of  the  greatest  possibilities  of  advancing  the^ 
motion  picture  to  the  coveted  goal  of  the  domi- 
nating form  of  expression.  Without  question 
the  great  scientific  advances  which  the  motion 
picture  has  accomplished  to  date  will  be  at  leasl 
duplicated  in  the  years  to  come. 

And  a  generous  modicum  of  the  credit  foi 
this  will  have  to  be  bestowed  upon  this  Society 
of  Motion  Picture  Engineers. 

Martin  J.  Quigley. 


I 


INVENTION  OPENS  IN  ROW  OVER  ELIGIBLE  DELEGATES 

Motion  to  Rule  Out  State  Bodies  Who  Had  Not  Paid  Per 
Capita  Tax  Defeated  in  Close  Vote  After  Wrangling;  Tug- 
well  Squelches  Joseph  Hopp  and  D.  G.  Rogers 


Ominous  rumors  of  coercion  of 
legates,  of  the  introduction  of 
g  rule  and  a  trading  off  of  Can- 
utes for  the  office  of  president, 
th  an  eye  on  the  future,  when, 
is  reported,  some  big  jobs  will 
nate  from  Washington,  kept 
delegates  at  the  evening  ses- 
of  the  M.  P.  E.  L.  of  A.  at 
Coliseum  on  the  qui  vive. 
The  fact  that  several  states  that 
re    disfranchised    at   the  first 
ssion  were  admitted  at  the  eve- 
session,   having  paid  their 
capita  tax,  lent  strength  to 
coercion  rumors. 


I  l.rhat  promises  to  be  one  of  the 
litest  fights  staged  in  the  annals  of 
tr;  Motion  Picture  Exhibitors  Lea- 
g\  of  America  started  promptly  at 
2i)  Monday  afternoon,  in  the  Col- 
Him,  Chicago. 

,ee  A.  Ochs,  president  of  the 
Ifljue,  was  in  the  chair,  and  the 
noting  after  being  in  session  about 
fqy-five  minutes  was  adjourned  un- 
til p.  m.  to  allow  the  credentials  of 
dogates  to  be  examined. 

Ochs  Appoints  Committee 

Ir.  Ochs'  first  official  act  was  to 
a  oint  a  committee  to  examine  all 
d:gates  holding  seats  on  the  floor. 
T  s  committee  did  not  expel  any 
d;gates  or  alternates. 

Ir.  Ochs  then  delivered  his  open- 
ii  address  in  which  he  admonished 
t;  exhibitors  that  there  must  be 
•h-mony.  He  stated  he  was  pleased 
a  .he  large  showing,  the  largest  that 
h  ever  attended  a  Motion  Picture 
Licue  of  America  convention. 

Forget  personalities,"  said  Mr. 
Cis,  "and  let  us  stand  by  the  man 
{ftp  is  elected  president,  regardless 

0  who  he  is." 

Nine  States  Stand  Good 
-  ecretary  William  J.  Sweeney  then 
f  d  the  names  of  the  states  who  are 
. e  itled  to  recognition  at  this  time, 
s  ording  to  the  by-laws,  they  hav- 
-i>  paid  a  per  capita  tax  of  $1  thirty 
ts  prior  to  the  meeting. 

udge  Tugwell  took  exception  to 
ts  ruling  and  read  Section  3,  Ar- 

1  e  3  of  the  by-laws  on  fees  and 
:i3:s.   According  to  the  secretary  the 

stes  in  good  standing  were  Illi- 
,t  s,  Michigan,  Massachusetts,  Wis- 

:isin,  Mississippi,  Vermont,  Maine, 

•  w  Hampshire  and  Washington, 
'his  eliminated  quite  a  number  of 

^  tes  represented  who  have  come 
■:    since  June  15. 


Judge  Tugwell's  point  raised  a 
storm  of  protest  from  tne  states  that 
would  be  barred  and  they  called  for 
a  ruling,  appealing  from  President 
Ochs'  decision  and  interpretation  of 
the  by-laws.  Judge  Tugwell  took 
the  chair  upon  the  motion  being  car- 
ried. 

Rogers  and  Hopp  Squelched 

D.  G.  Rogers,  of  Minneapolis,  said, 
as  a  candidate  for  the  office  of  presi- 
dent, and  a  delegate  from  a  state  in 
good  standing,  he  didn't  want  to  be 
elected  on  a  technicality.  The  judpe 
said  he  had  not  called  for  any  nom- 
ination speeches  and  asked  Mr.  Rog- 
ers to  sit  down.  He  also  reminded 
Joseph  Hopp,  the  irrepressible  presi- 
dent of  the  Chicago  branch,  to  hold 
his  peace. 

When  a  vote  was  taken  there  were 
eighty-seven  voted  '  no''  and  eighty- 
one  "yes,"  it  was  found.  A  hitch 
came,  however,  when  Samuel  Trigger 
sitting  with  the  New  York  delega- 
tion voted  New  York's  thirty  votes 
against  Lee  Ochs'  ruling  on  the  by- 
laws, as  the  New  York  delegation 
had  not  arrived  and  a  question  as  to 
their  standing  on  the  convention  floor 
was  raised. 

Consultation  of  the  books  by  Sec- 
retary Sweeney  showed  that  New 
York  had  paid  no  per  capita  tax 
since  July  11,  1916.  Mr.  Ochs  is  a 
member  of  the  New  York  body. 

Bush  Whispers  to  Ochs 

Mr.  Rogers  then  moved  that  all 
states  with  proper  credentials  be  ad- 
mitted. This  motion  was  carried.  At 
this  juncture  W.  Stephen  Bush 
leaned  over  and  suggested  to  Mr. 
Ochs  that  he  call  a  recess.  Immedi- 
ately President  Ochs  announced  that 
the  meeting  would  adjourn  until  8:30. 
Monday  night. 

Trigger  Makes  Objection 

The  first  business  of  the  evening 
was  the  introduction  of  a  motion  by 
Mr.  Clark  of  Mississippi,  moving  that 
Section  1  of  Article  4  of  the  by-laws 
be  suspended  and  the  chairman  ap- 
point a  committee  of  seven  to  pass 
upon  the  credentials  of  delegates  to 
the  convention.  During  the  taking 
of;  a  vote  on  this,  Samuel  Trigger  of 
New  York  objected  to  the  alleged 
eighteen  votes  for  the  motion  from 
his  state.  He  said  he  was  a  compo- 
nent part  of  the  delegation  and  that 
the  votes  mentioned  did  not  represent 
the  sentiment  of  the  delegation.  He 
was  ignored  by  the  chair. 

Judge  Tugwell,  at  the  conclusion  of 


the  vote,  which  stood  192  in  favor  of 
the  motion  and  8  against,  with  Vir- 
ginia and  California  not  voting, 
asked  if  California  had  any  chance 
there.  It  looked  as  though  the  coast 
state  had  not;  nothing  was  heard 
further  from  it. 

Indiana  Threatens  Bolt 

Charles  Pettijohn  of  Indiana  deliv- 
ered an  impassioned  address,  calling 
the  attention  of  President  Ochs  to 
the  fact  that  his  followers  were  talk- 
ing of  leaving  the  convention. 

He  quoted  from  the  president's 
opening  speech  asking  for  "peace  and 
harmony"  and  praying  that  they  do 
not  indulge  in  personalities.  He  said 
if  Mr.  Ochs  was  re-elected  president 
of  the  association  on  the  level,  the 
Indiana  candidates  would  support 
him.  However,  if  gag  rule  should 
become  prevalent,  Indiana  would  not 
support  him.  He  spoke  of  the  ne- 
cessity for  co-operation  with  the 
United  States  government  and  asked 
the  exhibitors  to  work  to  that  end. 

"We  can't  stand  for  a  split  here," 
added  Mr.  Pettijohn.  "and  for  God's 
sake  let  us  be  American  patriots;  let 
us  play  ball  on  the  level!" 

The  speech  was  followed  by  loud 
applause  from  all  but  the  Illinois 
delegation,  who  sat  as  quiet  as  clams. 

Mr.  Clark  replied  to  Mr.  Pettijohn's 
address  and  said  Mississippi  was  just 
as  patriotic  as  Indiana,  and  that  it 
was  not  his  intention  to  gag  any- 
body; that  he  did  not  deal  in  person- 
alities. 

Hears  of  Gag  Rule 

Mr.  Morelock  from  Missouri  star- 
tled the  assembly  then  by  taking  the 
floor  and  remarking  that  he  had 
heard  it  said  that  gag  rule  had  start- 
ed at  the  convention:  he  had  heard 
it  at  the  foot  of  the  stairs  while  en- 
tering the  convention. 

Lee  Ochs  then  administered  a  mild 
rebuke  to  the  gentleman  from  Indi- 
ana, adding  that  the  state  of  New 
York  had  just  as  good  American  cit- 
izens as  any  state  represented.  He 
said  that  there  was  no  gag  rule  at 
all;  that  it  was  not  the  first  time  that 
Mr.  Pettijohn  had  said  there  was 
going  to  be  politics. 

The  appointment  of  the  credentials 
committee  followed,  consisting  of 
Thomas  Furniss,  Minnesota;  E.  H. 
Horseman,  Massachusetts;  John 
Frundt,  Illinois;  Ed  Fisher,  Wiscon- 
sin; H.  Charles  Hespe,  New  Jersey; 
D.  W.  Chamberland.  North  Carolina, 
and  L.  H.  O'Donnell,  Indiana. 


14 


EXHIBITORS  HERALD 


INDIANA  GIVES  EXHIBITORS  BONDING  SERVICE, 
THEATER,  HOUSE  AND  FURNITURE  INSURANCE 


L.  H.  O'Donnell  Works  Out  Plan  for  League  Whereby  Ten 
Biggest  Risk  Companies  in  U.  S.  Back  Plan,  and 
Payment  of  Film  Service  Is  Guaranteed 


Since  th e  Indiana  branch  of  Exhib- 
itors' League,  of  which  Frank  J. 
Rembusch  is  president,  has  inaugu- 
rated a  strictly  business  policy,  an 
Indiana  Exhibitors'  Mutual  Insurance 
Company,  as  well  as  a  bonding  com- 
pany, has  been  formed,  which  has 
completely  abolished  the  old  "deposit 
system"  and  given  the  exhibitor  in- 
surance protection  on  his  theater, 
home  and  household  furniture.  The 
insurance,  says  L.  H.  O'Donnell,  is 
underwritten  by  ten  of  the  strongest 
companies  in  America. 

The  bonding  company,  which  has 
been  organized,  guarantees  exchanges 
payment  for  film  service  rendered  all 
members  of  the  organization.  This 
bonding  organization  charges  exhib- 
itors a  very  nominal  fee  and  thus 
eliminates  the  old  system  on  the  part 
of  exchanges  of  exacting  deposits. 
Started  by  O'Donnell 

This  idea  was  originally  worked 
out  by  L.  H.  O'Donnell,  owner  of 
the  Grand  Opera  House,  Washington, 
Ind.  Mr.  O'Donnell  declares  that  he 
got  the  basis  for  this  idea  from  the 
Hardware  Dealers'  Association  and 
the     Lumbermen's     Association,  of 


which  organizations  he  is  a  member. 

The  guarantee  to  the  exchanges  of 
payment  for  film  service  rendered 
members  of  the  state  organization  is 
backed  by  five  other  reliable  bonding 
houses.  The  guarantee  covers  thirty 
days  of  service. 

"When  I  gave  an  annual  report  on 
the  outcome  of  the  bonding  plan  at 
a  recent  meeting  of  the  Indiana 
League,  Ochs,  who  was  present, 
called  me  to  one  side  and  declared: 
'That  is  the  best  proposition  for  ex- 
hibitors of  which  I  have  ever  heard'," 
says  Mr.  O'Donnell. 

Does  Away  with  Deposits 

"The  purpose  of  it  is  to  do  away 
with  deposits,  and  it  has  completely 
silenced  the  cxchangcincn  through- 
out Indiana,  who  have  always  doubt- 
ed the  honesty  of  exhibitors  in  mak- 
ing payments,  and  therefore  before 
this  new  system  went  into  effect  col- 
lected deposits. 

"The  idea  of  the  Indiana  organiza- 
tion is  to  give  its  members  some- 
thing which  will  benefit  them  in  a 
business  way.  We  hold  no  functions 
and  play  no  politics,  but  we  have  a 
business  association  in  every  sense." 


CARL  LAEMMLE  ARRIVES  IN  CHICAGO  FOR 

CONVENTION;  HAS  MESSAGE  FOR  EXHIBITORS 

Well  Known  Chicago  Members  of  Trade  with  Producer; 
Will  Address  Theater  Owners;  Cochrane  and 
Powers  to  Be  Present 


Universal  will  be  represented  at  the 
Chicago  convention  by  practically  its 
entire  quota  of  executives. 

Carl  Laemmle  left  New  York  July  9. 


After  a  stop-over  at  Elkhart  Lake, 
Ind.,  Mr.  Laemmle  continued  his  jour- 
ney, arriving  in  Chicago  prior  to  the 
opening.  Some  of  the  well  known  mo- 


tion picture  men  who  are  with  Mr. 
Laemmle  in  Chicago  are  I.  Van 
Ronkcl,  manager  of  Bluebird  Photo-, 
plays  for  Chicago;  Aaron  Jones, 
president  of  Jones,  Linick  & 
Schaefcr,  and  Nathan  Aschcr,  presi- 
dent of  Ascher  Brothers'  Theatrical 
Enterprises  of  the  same  city. 

At  the  opening  of  the  convention, 
Mr.  Laemmle  is  expected  to  deliver 
a  personal  message  of  much  interest 
to  the  exhibitors.  Chicago,  it  will 
be  remembered,  is  the  city  in  which 
Mr.  Laemmle  opened  his  first  mo- 
tion picture  theater  about  ten  years 
ago,  and  he  naturally  has  a  host  of 
friends  in  the  Windy  City  who  will 
turn  out  en  masse  to  greet  him.     *,  j 

R.  H.  Cochrane  and  P.  A.  Powers  I 
also  will  be  present   at   the   begin-  I 
ning  of  festivities.    Joe  Brandt  will  I 
give  the  glad  hand  to  his  friends  in  I 
the  industry;   \vhile   exchange   man-  | 
agers  will  be  entertained  by  E.  H. 
Goldstein,   and   friends  of  the  Uni- 
versal   Animated    Weekly    will  find 
Jack  Cohn  on  the  job  to  explain  just 
how  thc»Pershing  "scoop"  was  put 
over. 


HART  WILL  START 
FIRST  ARTCRAFT 

FILM  IN  WEEI 


The  first  official  announcement  frc 
William  S.  Hart  regarding  his  futu 
activities  was  given  out  at  the  hei 
quarters  of  the  Artcraft  Pictures  Cg 
poration  in  New  York  this  week, 
announces  that  he  will  start  work 
his  initial  production  under  the  n? 
arrangement  within  a  w-eek.    It  als 
involves  the  formation  of  the  Willia 
S.  Hart  Producing  Company  to  pu 
lish  its  product  through  Artcraft,  ad<| 
ing  another  big  film  celebrity  to  ij 
roster,  which  includes  Mary  Pickfor 
Douglas  Fairbanks,  Geraldine  Farra 
Elsie     Ferguson,     D.     W.  Griffit 
Thomas   H.   Ince   and   Cecil  B.  t\ 
Mille. 


MONK  ILIODOR  IN  THREE  SCENES  FROM  "THE  FALL  OF  THE  ROMANOFFS" 


•This    Production,    Featuring   the    Noted    Russian    Monk,    Presents   the    Tragedy    of   the    ReiRii   of   the    Czar  and    His   Downfall,  and 
Interspersed    with   a    Romance.     Herbert    ISrenon    Is    Responsible   for  the  Picture.     (Iliodor  Picture  Corp.) 


i 


EXHIBITORS  HERALD 


15 


iRASS  BANDS  BLARE  AS  1917  CHICAGO  EXPO 
DOORS  SWING  OUT  TO  MEET  PUBLIC  THRONGS 


"housands  Crush  Way  Into  Coliseum  to  See  Stars  and  Big 
Displays  of  Allied  Trade;  Goldwyn  and  Simplex 
Have  Most  Striking  Booths 


Amidst  a  blare  of  brass  bands  and 
rchestral  strains  the  Seventh  Annual 
exposition  of  the  Motion  Picture  Ex- 
ibitbrs  League  of  America  got  un- 
£T  way  on  Saturday,  July  14,  at  the 
Toliseum,  Chicago. 

Thousands  of  persons  thronged  the 
iuilding  to  meet  the  popular  screen 
tars  and  get  a  "close-up"  of  how 
notion  pictures  are  made.  The  aisles 
vere  filled  and  the  crowd  overflowed 
nto  the  booths  and  occupied .  part 
f  the  immense  balcony. 

Booths  Tastily  Decorated 
The  booths  of  gold  and  white  arc 
astily  decorated  with  artificial  flow- 
rs  and-  many  are  draped  with  Amen- 
'an  flags.  Most  of  the  booths  are 
mrnished  with  wicker  chairs. 

While  the  doors  were  thrown  open 
Lt  11  a.  m.  Saturday,  the  exposition 
vas  not  formally  opened  until  8  p. 
n.,  when  Manager  Ludwig  Schind- 
er  read  a  telegram  from  the  Pathe 
Company,  announcing  Pearl  White, 
>heldon  Lewis  and  other  luminaries 
vould  be  present  Sunday. 
•  Frank  O.  Lowden,  governor  of  1 1 1  i — 
iois,  who  was  scheduled  to  make  the 
iperring  address,  was  unabje  to  be 
iresent. 

Mr.  Schindler  presented  Miss  Rose 
Tapley  as  the  hostess  of  the  occa- 
sion and  Miss  Tapley  thanked  the 
hrong  from  the  platform  where  she 
tood.  Mr.  Schindler  next  introduced 
.  iolet  Mersereau  and  Carl  Laemmle 
if  the  Universal  Film  Manufacturing 
Tompany. 

Mae  Marsh  Introduced 
The  Goldwyn  star,  Mae  Marsh,  in 
vhose  honor  the  opening  day  was 
iamed,  was  next  introduced.  Miss 
.larsh  retired  to  the  Goldwyn  booth 
vhere  she  handed  out  carnations  to 
he  thousands  that  passed. 
,  Then  came  Marguerite  Clayton,  the 
Essanay  star,  Josephine  Huddleston. 
jhe  "free  lance"  camera  girl,  Dick 
fravers,  the  Sunshine  Film  Corpo- 
lation's  star,  and  Bryant  Washburn, 
-he  Essanay  leading  man. 

Striking  Electric  Sign 
t  As  one  enters  the  hall  the  immense 
■lectric  sign  of  the  Artcraft-Para- 
pount  Pictures  Corporation  greets 
jhe  eye.  The  sign  extends  from  the 
roof  to  within  a  few  feet  of  the 
loor  and  contains  thousands  of  elec- 
?ric  lights  outlining  the  various  stars. 
Rothacker  Shows  Film  Making 
the  south  end  of  the  Coliseum  is  the 
U  t  r  ■  ManufaGturing  Company's  dis- 
,  showing  how  motion  pictures  are'  made 
ks  ot  Cooper-Hewitts  cast  their  light  on 
actors  on  the  stage,  while  a  director  and 
eraman  work  on  the  side  lines.  A  free 
oition  of  motion  pictures  follows  each  per- 
lance  upon  the  stage. 
Goldwyn  and  Simplex  Booths  Striking 
ne  two  most  striking  booths  on  the  exposi- 
°?rvarec,he  Goldwyn  Pictures  Corpora- 
and  the  Simplex  display.    The  latter  is  a 


At 


neat  booth  extending  through  to  two  aisles, 
finished  in  gold  and  blue.  In  the  center  is  a 
dais  surmounted  by  a  nickle-plated  projection 
machine,  which  revolves  slowly  and  can  be 
seen  from  all  parts  of  the  hall. 

The  Goldwyn  booth  occupies  the  center  of 
the  hall  at  the  left  of  .the  main  entrance.  It 
is  a  substantially  built  affair,  trimmed  in  ivory 
and  gold,  with  ivory  white  pillars  supporting  a 
trellis  top.  The  interior  presents  a  cozy, 
homelike  appearance,  with  pictures  of  the 
various  Goldwyn  stars  on  the  walls,  and  is 
tastily  furnished  with  deep  rugs  upon  the 
floor.  F.  M.  Brockell  is  in  charge  of  the 
Goldwyn  display. 

Rozelle  at  World  Booth 

On  the  right  of  the  Coliseum  entrance  is 
the  Western  Union  booth,  while  next  to  it  is 
the  Typhoon  Fan  Company  with  an  immense 
double  fan  whirling  away.  Then  comes  the 
American  Red  Cross  booth,  while  opposite  is 
the  World-Pictures  Brady-made  and  a  U.  S. 
Army  recruiting  office,  with  its  rapid  fire  guns 
and  equipment.  L.  A.  Rozelle  is  on  hand  at 
the  World  booth  welcoming  visitors. 

Hamburg  Has  Frame  Display 

A  fine  display  of  theater  player-pianos  and 
phonographs  is  shown  by  the  Kimball  Piano 
Company.  At  the  end  of  the  first  corridor  is 
the  Hamburg  Frames  display,  in  charge  of 
Eugene  Hamburg.  Pictures  of  many  stars 
neatly  framed  for  lobby  display  are  shown. 
Flexlume  Signs  is  next  to  the  Hamburg 
display. 

Mid-West  Theater  Supply 

The  Hump  Hair  Pin  Manufacturing  Com- 
pany has  a  display  of  goods  at  the  end  of  the 
second  aisle.  Opposite  is  the  Motiograph  pro- 
jection machine  and  the  National  Carbon  Com- 
pany. The  Mid- West  Theater  Supply  Com- 
pany display,  presided  over  by  J.  A.  Williams, 
occupies  space  next  to  the  Simplex  double 
booth.  Mr.  Williams  is  the  jobber  handling 
the  Simplex  machine  in  the  mid-west. 

Bunn  in  Charge  of  Pathe 

Miss  Louella  Parsons  and  Howard  Holah 
were  in  charge  of  the  Chicago  Herald  booth, 
opposite  Simplex.  Motography's  booth  came 
next,  while  the  Pathe  Exchange,  Incorporated, 
occupied  three  enclosures  with  a  display  of 
paintings  of  Pathe  stars.  C.  W.  Bunn  made 
friends  welcome. 

W.  H.  Jenner  was  in  charge  of  the  K-E-S-E 
booth,  where  little  Mary  McAlister  appears 
from  time  to  time.  • 


which  is  surmounted  by  a  large  American 
flag  outlined  in  electric  lights,  two  young 
women  show  the  eager  fans  the  art  of  make- 
up for  the  screen.  I.  Van  Ronkel  keeps  the 
crowd  in  good  humor  while  trying  to  prevent 
them  from  wrecking  his  display. 

The  Selznick  Pictures  display  is  in  charge 
of  Harry  Weis.  Pictures  of  the  Talmadges 
and  Clara  Kimball  Young  are  displayed. 

W.  K.  Hollander  of  the  Chicago  News  pre- 
sides over  that  paper's  booth. 

Sam  Van  Ronkel  in  Frohman  Booth 

The  Frohman  Amusement  Corporation's  dis- 
play is  in  charge  of  Sam  Van  Ronkel.  Oppo- 
site the  Frohman  booth  is  the  M.  P.  News, 
and  next  to  that  the  Metro  has  a  pretty  green 
and  white  pergola  with  pictures  of  Metro  stars 
and  a  male  quartette  rendering  popular  airs. 
Mutual  Offers  Attraction 

E.  H.  Duffy  presides  over  the  Mutual  dis- 
play, and  each  night  holds  a  drawing  for  a 
photograph  of  one  of  the  Mutual  stars  neatly- 
framed.  The  Westinghouse  Company  shows 
various  ventilating  apparatus  in  their  booth, 
while  the  Fox  Film  Company  has  a  pretty 
display  of  Fox  stars'  pictures.  John  E.  O'Toole 
is  in  charge. 

Fine  Nicholas  Power  Display 

The  Nicholas  Power  Company  has  a  fine  dis- 
play of  Power's  A-6  projectors  and  other 
equipment.  The  booth  is  next  to  the  United 
Theater  Equipment  Company's  display  of  sup- 
plies for  motion  picture  theaters. 

The  New  York  Morning  Telegraph's  is  on 
the  back  aisle,  while  the  Cremona's  display  of 
musical  instruments  is  at  the  end.  S.  E. 
Peterson  looks  after  the  interests  of  the  Arcus 
Ticket  Company. 

Cahill-Igoe  Shows  Print  Matter 

The  Cahill-Igoe  Company's  display,  in  charge 
of  P.  J.  Garvey,  includes  print  matter  for  the- 
aters. The  National  Automatic  Door  Company 
has  a  model  on  the  floor.  The  Illinois  Staats- 
.  Zeitung  booth  is  in  charge  of  L.  Linick,  while 
opposite  is  the  Tom  Phillips  display  of  slides 
for  picture  theater  advertising. 

Reel  Fellows  Conduct  Contest 

Jack  Haag  welcomes  guests  to  th»  Reel  Fel- 
lows Club  booth,  which  faces  the  American 
Red  Cross  stand.  The  Reel  Fellows  are  con- 
ducting a  contest  to  decide  which  star  shall 
lead  the  grand  march  of  their  ball,  to  be  held 
Saturday,  July  21. 

Seiig  Has  Pretty  Booth 

The  A.  L.  Randall  Company  and  Weekly 
Movie  Herald,  the  latter  in  charge  of  Jack 
Luraine.  occupy  space  beneath  the  balcony  at 
the  right  of  the  main  corridor.  The  Selig 
Polyscope  has  a  pretty  booth,  while  Charles 
Pyle  demonstrated  the  Bartola  musical  instru- 
ments. 


Over 


Bluebird  Shows  Make-Up  Art 
in    the    Bluebird  Photoplays 


Vancouver,  B.  C.  —  "The  Whip" 
opened  last  week  in  Vancouver  at  the 
Orpheum  Theater  with  capacity  busi- 
ness. It  is  reported  that  the  time  is 
well  filled  with  bookings  in  the 
smaller  towns  of  British  Columbia. 


booth 

VIEW  OF  ARTISTIC  GOLDWYN  BOOTH  AT  EXPO 


The  Exhibit  Was  Designed  by  Hugo  Balliu  ard  Herbert  Messmore  of  Goldwyn's  Directorial 
Staff.    It  Is  Conceded  One  of  the  Handsomest  at  the  Show. 


16 


EXHIBITORS  HERALD 


RUSSELL  STARS  IN  "GREAT  STANLEY  SECRET," 

TWO-PART  MUTUAL  DRAMA  FOR  JULY  25 


Highly  Dramatic  Production  in  Eight  Reels  to  Be  Issued 
in  Two  Episodes;  Charlotte  Burton  Plays 
Opposite  Husband 


William  Russell  appears  in  a  pow- 
erful role  in  "The  Great  Stanley  Se- 
cret," a  two-chapter  drama;  the  first 
episode  of  which, "The  Gypsy's  Trust," 
will  be  published  by  the  Mutual  Film 
Corporation  July  23.  The  episodes 
will  be  in  four  reels  each. 

"The  Great  Stanley  Secret"  is  a 
highly  dramatic  production  in  eight 
reels  and  is  said  to  contain  many 
thrills.  The  first  chapter  opens  with 
a  railroad  wreck  scene. 

Produced  by  American 

The  picture  was  produced  by  the 
American  Film  Company,  Inc.,  under 
the  direction  of  Edward  S.  Slonian, 
who  has  supervised  a  series  of  highly 
successful  pictures  in  which  William 
Russell  has  been  starred. 


Playing  opposite  Mr.  Russell  in 
"The  Great  Stanley  Secret"'  is  Char- 
lotte Burton,  now  Mrs.  Russell. 

Story  of  Family  Jewel 

The  story  deals  with  the  battle  for 
possession  of  the  Stanley  family 
jewel,  a  gem  of  great  intrinsic  value 
as  well  as  being  a  symbol  of  right  to 
the  earldom. 

William  Tedmarsh  plays  the  role 
of  Quabba,  the  gypsy  chieftain,  to 
whom  ihe  protection  of  the  little  heir 
to  the  Stanley  fortune  and  title  is  en- 
trusted. 

The  wreck  scene  has  been  pro- 
nounced one  of  the  most  artistic  and 
realistic  bits  of  photography  in  the 
history  of  motography. 


FAIRBANKS  TO  MAKE  FOUR  DIFFERENT  TYPES 

OF  FILMS  ON  NEWLY  PLANNED  SCHEDULE 


Will  Star  in  Farce,  Light  Comedy,  an  Essay  and  Romantic 
Comedy-Drama,  Giving  Public  Variety 
at  Spaced  Intervals 


Douglas  Fairbanks  gives  consider- 
able thought  to  what  is  commonly 
termed  "the  pulse  of  the  public."  He 
believes  by  combining  a  good  story 
with  a  striking  characterization  it 
will  be  more  to  the  advantage  of  the 
Douglas  Fairbanks  Pictures  Corpo- 
ration than  simply  exploiting  his  per- 
sonality and  sacrificing  the  story  and 
production. 

As  the  result  of  months  of  patient 
investigation  he,  with  Director  Gen- 
eral John  Emerson,  has  decided  on  a 
production    schedule   which  includes 


four  distinct  types  of  screen  plays.  It 
is  his  intention  to  start  with  a  farce 
of  the  "In  Again — Out  Again"  vari- 
ety, followed  by  a  light  comedy,  an 
essay  and  a  romantic  comedy-drama. 
In  this  manner,  according  to  Doug- 
las, the  public  will  not  have  a  chance 
to  tire  of  any  one.  of  his  selected 
kinds  of  stories,  because  each  film 
will  be  different  and  spaced  at  such 
intervals  that  they  should  prove  extra 
popular. 

Joseph  Henaberry  is  to  alternate 
with  John  Emerson  in  the  staging  of 
the  F^irbanks-Artcraft  plays. 


VIRGINIA  PEARSON 
TO  QUIT  FOX 

AND  HEAD  CO. 


Since  it  became  generally  know 
that  Virginia  Pearson's  contract  wit 
William  Fox  is  about  to  expire  tl 
popular  star  has  received  several  flat 
tering  offers  from  well-known  prt 
ducers  who  are  seeking  her  service 
for  pretentious  film  productions. 

Although  Miss  Pearson  would  ne 
ther  deny  nor  affirm  it,  the  rumi 
that  she  is  considering  an  offer  v 
will  place  her  at  the  head  of  heron 
producing  organization,  publishii 
through  one  of  the  big  distributit 
concerns,  appears  to  be  well  founde 

Miss  Pearson  has  been  appearii 
under  the  Fox  banner  more  than 
year  and  has  become  one  of  the  mc 
popular  box  office  attractions  in  t 
industry.  Prior  to  her  affiliation  wi 
Fox  Miss  Pearson  appeared  under  t 
Vitagraph  brand,  coming  to  that  S' 
dio  after  a  successful  stage  care 
during  which  time  she  attracted  w: 
attention  as  the  creator  of  the  fi 
vampire  role  in  "A  Fool  There  Wa 


GERALDINE  FARRAR 
ENGAGED  TO  STAR 
IN  GOLDWYN  FILF 


The  Goldwyn  Pictures  Corporal 
has  made  its  biggest  "capture"— 
signing  of  the  famous  Geraldine  I 
rar. 

This  information  came  over 
wire  from  Los  Angeles  this  v 
W  hile  no  official  announcement  of 
signing  of  Miss  Farrar  has  is.', 
from  the  Goldwyn  headquarters,  I 
authoritatively  learned  by  I 
"Herald"  that  hereafter  Miss  Fa) 
will  appear  in  Goldwyn  pictures. 


VIEWS  OF  FAIRBANKS   IN  PRODUCTION  OF  NEWEST  ARTCRAFT  SUBJECT,  "DOWN  TO  EAR' t" 


THE  POPULAR  STAR  IS  SEEN" 


WITH  HIS  PLAYERS  AND  CAMERAMAN" 
(Artcraft) 


OX   LOCATION'S  AT   COAST  AND  IN  HltS 


IIINOIS  THEATER  OWNERS'  ASSOCIATION  WITH  BIGGEST  CHICAGO  EXHIBITORS 
MEMBERSHIP  SEEKS  PLACE  IN  CONVENTION 

Ijnry  Schoenstadt  Elected  President  of  New   Organization  Representing  in  Membership 
$10,000,000  in  Film  House  Interests;  Other  Officers  Picked, 
with  Delegates  and  Alternates 


lenry  Schoenstadt,  owner  of  one 
the  biggest  chains  of  motion  pic- 
re  theaters  in  Chicago,  was  elected 
esident  of  the  new  Motion  Picture 
teater  Owners'  Association  of  Illi- 
at  a  meeting  held  in  Chicago  on 
ia>\  July  10. 

ler  officers  elected  for  the  ensu- 
pear  were:    A.  J.  Krug,  vice  pres- 
Max  Gesselson,  vice  president; 
suis  H.  Frank,  treasurer;  Mrs.  Anna 
Keener,  financial  secretary;  Au- 
Zilligen,  sergeant  at  arms,  and 
?h   Powell,   chairman    of  dele- 


'>Thc-  new  association  represent' 
iro-thirds  of  the  motion  picture  the- 
lers  in  Chicago,  at  an  approximated 
blue  of  more  than  $10,000,000. 

Born  Out  of  League 
I  The  organization  was  born  out  of 
bnditions  which  existed  in  the  ranks 
t  the  Chicago  branch  of  the  Exhib- 
lors  League  this  year.    All  of  the 
Ifncers  of  the  new  association  were 
Jiembers  of  the  league  branch  until 
etty  politics,  graft  charges  and  con- 
itution   violations   caused  them  to 
j:sign  their  memberships,  and  some 
f  them  were  ousted  because  of  their 
trenuous  objections  in  meetings  to 
lie  way  league    affairs  were  being 
.andled  by  officers  and  committees 
Elected  through  "the  reigning  clique" 
nder  the  indorsement  of  the  national 
•resident  for  political  reasons. 
The  platform  of  the  association  is; 
Open  and  Above  Board — One  for  All 
nd  All  for  One,"  is  the  announce- 
lent  of  President  Schoenstadt. 
Declaring  that  the  membership  of 
he  Motion  Picture  Theater  Owners' 
vssociation  of  Illinois  is  composed  of 
xhibitors   who   control  the  biggest 
lira  theater  interests  in  Chicago,  and 
herefore  must  be  shown  the  great- 
st  consideration  in  exhibitors'  affairs 
If  national  scope,  the  association  has 
elected   thirteen    delegates   and  an 
qual  number  of  alternates  to  appear 
\n  the  floor  and  have  a  voice  in  the 
onvention. 

Convention  Delegates  Picked 
The  delegates  are:  Adolph  Powell, 
••hairman;  Joseph  Trinz  and  Harry 
-ubliner,  of  the  firm  of  Lubliner  & 
Trinz;  Nathan  Ascher,  of  Ascher 
3rothers  Theatrical  Enterprises; 
Vlaurice  A.  Choynski,  Louis  H. 
Frank,  E.  Thomas  Beatty,  August 
^illigen,  Jacob  Cooper,  G.  P.  Morris 
ind  Mrs.  Anna  M.  Kesner. 
The  alternates  are:    Henry  Schoen- 


stadt, Arthur  Schoenstadt,  Phil.  Bano- 
witz,  A.  J.  Krug,  Henry  Lutz,  L. 
Kahn,  Charles  Deutsch,  H.  Treulich, 
W.  H.  Bolton,  Max  Cooper,  Mrs.  Em- 
ma Kobilak  and  two  others  to  be  se- 
lected. 

Despite  the  fact  that  the  national 
officers  of  Exhibitors  League  have 
refused  to  grant  the  association  a 
charter  in  the  state  of  Illinois,  and 
while  the  new  organization  is  inde- 
pendent, a  protest  will  be  made  for  a 
hearing,  and  simultaneously  another 
protest  will  be  made  against  the  dele- 
gates and  alternates  who  will  be  sent 
by  the  Chicago  Exhibitors  League 
branch. 

Charge  Delegations  Swelled 

It  is  pointed  out  that  the  league 


branch  intends  to  send  twenty-one 
delegates  and  twent3"-one  alternates, 
which  is  in  violation  of  the  by-laws, 
when  only  thirteen  of  each  should  ap- 
pear on  the  convention  floor.  By  this 
act,  it  is  said,  the  president  of  the  na- 
tional organization  expects  to  fill  the 
convention  with  enough  of  his  forces 
to  "steam-roller"  his  way  over  the 
stiff  opposition  which  he  plans  to 
make  against  his  defeat  for  re-elec- 
tion. 

Moreover,  President  Schoenstadt 
declares  that  the  members  of  the  Chi- 
cago branch  delegations  will  be  pro- 
tested against  on  grounds  that  the 
major  portion  are  not  bona  fide  the- 
ater owners.  He  declares  that  most 
of  the  twenty-one  members  of  both 


HENRY  SCHOENSTADT  PROMISES  TO  UPHOLD 
PLATFORM  OF  NEW  THEATER  OWNERS' 
ASSOCIATION  AS  FIRST  PRESIDENT 


As  the  first  president  of  the  Theater  Owners'  Association  of  Illinois, 
B  whose  membership  is  composed  solely  of  bona  fide  theater  owners,  and 
B  who  represent  SI 0.000,000  in  theaters,  I  will  carry  out  the  adopted 
B  platform  of  "one  for  all — and  all  for  one"  to  the  extent  of  the  power 
m  vested  in  me  by  members. 

While  I  am  president  I  will  adhere  strictly  to  the  constitution  and 

by-laws,  which  provide  that  all 
meetings  shall  be  open  to  the  trade 
press,  and  the  books  also  will  be 
open  for  examination  at  all  times. 
Theater  managers,  men  identified 
with  exchanges  in  any  way,  and 
manufacturers  shall  have  no  voice 
or  place  in  the  ranks  of  the  associ- 
ation. 

At'  all  times  will  matters  of  finan- 
cial and  legal  importance,  wherein 
a  member  of  the  association  is  con- 
cerned, be  taken  care  of  in  the  in- 
terest of  the  theater  owner  involved. 
All  adverse  legislation,  enacted  or 
proposed,  which  will  hurt  or  burden 
the  business  of  theater  owners  will 
be  attacked  and  fought  with  intense 
determination  for  the  preservation 
of  theater  owners'  business. 

This  association  is  not  opposed  to 
the  Exhibitors'  League  of  America 
as  an  exhibitors'  organization,  but 
is  opposed  to  clique  rule  and  petty 
politics  carried  on  within  the  league 


B  HENRY  SCHOENSTADT 

B       Pres.  of  the  111.  M.  P.  Owners'  Assn. 


■  by  members  who  are  not  bona  fide  exhibitors.    Therefore  the  associ-  j 

■  ation  has  applied  for  a  separate  national  league  state  charter  for  | 
B  Illinois,  under  which  to  operate  untilffsuch  time  as  exchangemen  and  j 
B  theater  managers  are  eliminated  from  affairs.  g 

iDMi!:::,;:  'iiraffiiiiiiiiiijis 


■  m 


18 


EXHIBITORS  HERALD 


bodies  are  theater  managers  only — 
not  owners — and  many  are  connected 
with  Chicago  exchanges. 

According  to  this  statement  a  ma- 
jority of  the  twenty-one  alternates 
and  delegates  have  no  right  under  any 
consideration  to  have  a  voice  in  an 
exhibitors'  organization. 

Are  Not  Real  Exhibitors 

"Easily  a  half  of  the  present  mem- 
bership of  the  Chicago  branch  of  the 
league  is  composed  of  theater  man- 
agers and  men  identified  with  ex- 
changes," says  Henry  Schoenstadt. 

"These  men  have  not  worked  in  the 
interest  of  theater  owners,  and  are 
guilty  of  gag  rule  and  causing  dissen- 
sion through  politics.  The  real  the- 
ater owners  who  are  members  of  the 
branch  have  had  little  voice  in  the 
affairs  which  vitally  concern  them. 

"As  a  result  of  this  situation,  Joseph 
Trinz,  Harry  Lubliner,  Nathan  Asch- 
er.  Maurice  Choynski,  Louis  H. 
Frank,  Mrs.  Kesner  and  many  others 
who  actually  own  and  operate  big 
theaters  in  Chicago  and  the  outlying 
districts  have  resigned  from  the 
league,  and  left  the  managers,  ex- 
change attaches,  and  a  few  exhibitors 
who  are  seeking  personal  gain  to  rule 
as  they  pleased. 

For  Theater  Owners  Only 

"This  new  association,  of  which  I 
have  been  made  president,  is  founded 
on  what  might  be  well  termed  a  the- 
ater-owners-only membership.  Any 
bona  fide  theater  owner  in  the  state 
of  Illinois  can  join,  and  be  assured 
that  his  interests  will  be  thoroughly 
looked  after,  and  that  he  will  have 
an  equal  voice  in  all  affairs. 

"All  troubles  concerning  legal  and 
financial  matters  will  be  handled  for 
exhibitors  by  the  association.  No 
theater  owner  will  be   neglected  in 


"Sherman  Was  Right" 

"The     Esoteric    Affinity     of  J 

Kindred  Spirits"  met  in  solemn  J 

conclave  at  the  Hotel  McAlpin  g 

on    July    9.      This    association  g 

was  formed  under  the  direction  g 

of  Shepard  and  Van  Loan  for  g 

the  purpose  of  raising  the  astral  g 

body   of   Harry   Sherman   into  g 

the  state  rights  firmament  (not  g 

ferment)   and  at  the  finish  of  J 

the     manifestations,     all     who  B 

were     able,     pronounced     the  g 

seance  a  great  success.    About  g 

forty     scribes    and    Pharisees,  J 

with  tongues  at  half  mast,  gath-  jj 

ered  around  the  board  and  par-  B 

took  of  Harry  Sherman's  hos-  g 

pitality.      Sherman    was    right  B 

.    .    .     and    at    the    finish    of  B 

the  dinner,  the  country  was  g 
compelled  to  go  bone  dry. 


any  respect,  nor  will  the  association 
neglect  fighting  adverse  legislation 
which  may  come  up  at  any  time  and 
imperil  theater  men's  interests. 

"This  association  is  founded  on  a 
solid  rock  foundation,  formed  only 
for  bona  fide  theater  owners,  and 
there  will  be  no  political  upheavals, 
graft  or  dissension  to  upset  it." 

A  wide  chasm  of  difference  in  con- 
ducting meetings  and  other  important 
matters  is  planned  to  divide  the  as- 
sociation from  present  league  systems 
in  that  all  meetings  will  be  open  to 
the  trade  press,  and  the  books  of  the 
organization  will  be  open  for  inspec- 
tion to  press  representatives  at  all 
times,  it  is  announced. 

Another  Association  Writes 

The  following  letter  has  been  re- 
ceived by  the  president  of  the  The- 
ater Owners'  Association  of  Illinois 
from  Henry  L.  Kincaide,  president  of 
the  newly  formed  Motion  Picture 
Theater  Owners'  Association  of  Xcw 
F.ngland,  with  headquarters  in  Quincy, 
Massachusetts: 

Motion  Picture  Theater  Owners' 
Association  of  New  England 

Boston,  Mass.,  July  3,  1917. 
Mr.  Henry  Schoenstadt, 

Chicago,  111. 
My  Dear  Sir  : 

We  are  organizing  in  New  England  at  the 
present  time  a  Motion  Picture  Theater  Asso- 
ciation on  the  lines  very  similar  to  those 
adopted  by  your  recent  organization.  I  am 
enclosing  herewith  a  card  which  we  use  in 
signing  up  our  members  in  order  that  you  may 
know  exactly  who  is  permitted  in  our  associa- 
tion. 

We  have  at  the  present  time  about  one  hun- 
dred members  and  hope  to  increase  this  num- 
ber very  largely  as  time  goes  on. 

For  some  time  many  of  .us  have  felt  dissatis- 
fied with  the  exhibitors'  league  of  the  state,  in 
view  of  the  fact  that  it  contained  more  film 
concerns  and  their  representatives  than  it  did 
legitimate  theater  owners,  consequently  our  in- 
terests as  theater  owners  could  not  properly  be 
discussed  where  film  exchanges  were  repre- 
sented. 

Believing  that  the  subject  of  your  organiza- 
tion and  our  own  appear  to  be  identical,  I 
have  felt  it  might  be  wise  to  send  you  this 
letter  assuring  you  that  if  we  can  in  any  way 
work  together  we  shall  in  New  England  be 
glad  to  co-operate  with  you. 

HENRY  L.  KINCAIDE, 
President  New  England  Association, 

Quincy,  Mass. 

With  these  organizations,  com- 
posed exclusively  of  theater  own- 
ers, bending  their  energies  in  the 
interest  of  members,  it  is  predicted 
the  movement  should  grow  into  a 
national  power  in  the  exhibition 
branch  of  the  trade. 


ARTCRAFT  WILL  ISSUE 

HOUSE  ORGAN  ON  FILMS 

At  a  meeting  of  the  executives  of 
the  Artcraft  Pictures  Corporation  last 
week  it  was  decided  to  issue  a  house 
organ.  The  new  magazine  will  be 
issued  twice  a  month  and  will  con- 
tain ideas  and  suggestions  aimed  to 
assist  the  exhibitor  in  the  exploitation 
of  Artcraft  pictures. 


CHICAGO  TO  SEE 

PICKFORD  FILM, 
JURY  DECREES 


After  a  fight  in  Chicago  extendi] 
over  three  weeks,  which  finally  en 
in  Judge  Sabath's  court,  a  jury  b 
Major  Funkhouser's  decree  on  Sati 
day,  July  14,  by  deciding  that 
Little  American."  Mary  Pickt'ord's 
latest  film,  should  be  shown  to  Chi- 
cagoans. 

The  verdict  directs   that  the  city 

shall  issue  a  permit  and  states  b 
ther  that  "the  screen  story  is  not 
a  character  to  arouse  race  hatred 
any  class  of  law-abiding  citizens." 

It  is  said  Corporation  Counsel  Sam- 
uel A.  Ettelson  is  preparing  to  take 
an  appeal  from  the  jury's  verdict 


CENSOR  RULE  UPHELD 

The  producers  of  "Birth"  were  rc 
fused  a  permit  to  show  the  film  in 
Chicago  a  few  weeks  ago,  and  upor. 
appealing  the  case  were  refused  i 
new  trial  last  week  before  Judgt 
Sullivan  in  the  Superior  Court.  ! 

The  attorney  representing  the  pro- 
ducer appealed  the  case  after  a  jurj 
trial  in  which  the  jury  upheld  Majo 
Funkhouser's  refusal  of  a  permit 
They  decided  the  film  was  obsceiv 
and  should  not  be  shown  in  the  city. 


Toronto,  Ont.  —  Robert  C.  New 
man,  inspector  of  motion  picture  the 
aters  for  the  province  of  Ontarit 
died  suddenly  July  9  at  Piqua,  Ohi(- 
where  he  had  gone  to  attend  the  ar 
nual  convention  of  the  Theatrical  M< 
chanics'  Association,  of  which  he  w«i 
grand  secretary.  Mr.  Newman  die 
shortly  after  he  had  addressed  til 
convention,  having  suffered  a  strol 
of  apoplexy. 


this  Mysterious 
Deck  of  Card./ 


EXHIBITORS  HERALD 


19 


HUTCHINSON,  IN  5,000  MILE  AUTO  TRIP, 

FINDS  FILM  TRADE  IN  FINE  CONDITION 


Makes  Personal  Investigation  from  Maryland  to  Maine, 
Finding  Pictures  Piling  Up  Box  Office  Admis- 
sions; Will  Start  West  Soon 


Samuel  S.  Hutchinson,  president  of 
he  American  Film  Company,  Inc., 
iccompanied  by  Mrs.  Hutchinson,  ar- 
rived in  Chicago  this  week'  complet- 
ng  a  5,000-mile  motor  drive  to  and 
rom  the  East.. 

Personal  investigation  from  Mary- 
and  to  Maine  and  through  the  states 
this  side  leads  Mr.  Hutchinson  to 
relieve  that  the  film  business  is  in 
plendid  condition.  He  found  feature 
pictures  booking  readily,  extensively 
and  steadily,  and  box  offices  piling  up 
admissions. 

Finds  Stars  Competing 

"I  found  'Billy'  Russell  giving  Wil- 
liam Hart  stiff  competition  in  some 
quarters,  while  in  others  Douglas 
Fairbanks  was  looking  to  his  laurels," 
>ays  Mr.  Hutchinson.  "I  believe  the 
greatest  gains  in  popularity  may  be 
credited  to  our  features  starring  Mr. 
Russell. 


"Mary  Miles  Minter,  of  course,  is 
keeping  her  pace  and  even  gaining  a 
bit,  but  of  the  women  stars  Gail  Kane 
at  the  moment  should  have  the  hon- 
ors of  winning  most  business.  Miss 
Kane  is  very  popular  in  the  East, 
where  she  is  well  known  from  her 
past  stage  and  screen  performances, 
and  her  friends  are  all  coming  over 
to  the  American  side  in  booking. 

American's  Interests  Booming 

"There  is  a  very  satisfactory  out- 
look for  the  forthcoming  Juliette  Day 
subjects.  Miss  Day  has  a  great  fol- 
lowing in  this  section,  and  the  pub- 
lic is  curious  about  her  screen  ad- 
vent. All  along  the  line  our  inter- 
ests are  booming,  and  gratifying  are 
the  results  obtained  and  looked  for." 

Mr.  Hutchinson  will  depart  in  a 
few  days  to  inspect  his  large  picture 
holdings  in  Santa  Barbara  and  Los 
Angeles. 


TAYLOR  HOLMES  MAKES  SCREEN  DEBUT  IN 

ESSANAY'S  "EFFICIENCY  EDGAR'S  COURTSHIP 


i  Taylor  Holmes,  the  stage  star,  will 
make  his  debut  as  a  screen  star  Sep- 
tember 3..  This  date  has  just  been 
announced  by  Essanay,  which  organ- 
ization has  secured  him  permanently, 
to  be  featured  in  its  productions.  His 
initial  picture,  "Efficiency  Edgar's 
Courtship,"  which  is  a  film  version 
of  a  story  of  the  same  title  by  Clar- 
sncc   Buddington    Kelland,   is  nearly 


completed.  It  is  a  humorous  presen- 
tation of  the  application  of  efficiency 
methods,  as  they  are  used  in  modern 
business,  to  lovemaking.  The  com- 
edy-drama will  have  a  screen  time'  of 
approximately  68  minutes.  K-E-S-E 
will  handle  the  film. 

Immediately  "  Efficiency  Edgar's 
Courtship "  is  completed  he  will  be 
launched  into  another  production  at 
the  Essanay  studios. 


TERRITORY  NEARLY  ALL 
SOLD  FOR  "REDEMPTION" 
IN    U.    S.    AND  CANADA 


to 


All  Loew  and  Proctor  Theaters 
Show  Film  Featuring  Evelyn 
Nesbit  and  Son 


Convincing  proof  of  the  big  impres- 
sion created  by  "Redemption,"  featur- 
ing Evelyn  Nesbit  and  her  son,  Rus- 
sell Thaw,  and  produced  by  Julius 
Steger  and  John  A.  Golden,  lies  in  the 
fact  that  very  little  territory  remains 
unsold  for  the  United  States  and 
Canada. 

No  play  produced  in  years  has  met 
with  such  universal  acclaim  as  marks 
"Redemption,"  it  is  said. 

Contracts  were  signed  this  week  for 
the  showing  of  the  film  in  all  the 
Loew  theaters,  also  the  Proctor 
houses  in  New  York  at  an  early  date. 
Shea's  Theater,  Buffalo,  will  run  it 
commencing  July  23. 


LEW  FIELDS,  NOTED 

STAGE  STAR,  WORKS 

IN  FILM  FOR  SELIG 


IF^ 


Enacts  Leading  Role  in  Drama  Un- 
der Direction  of  J.   A.  Rich- 
mond; Has  Strong  Cast 

Lew  Fields,  the  popular  stage  star, 
has  started  to  work  in  the  Chicago 
studios  of  the  Selig  Polyscope  Com- 
pany under  direction  of  J.  A.  Rich- 
mond. The  Selig  drama  in  which 
Mr.  Fields  will  star  has  not  yet  been 
announced  to  the  public,  but  the  title 
will  be  made  known  at  the  proper 
time.  It  is  claimed  that  the  play  af- 
fords Mr.  Fields  many  and  varied  op- 
portunities to  present  artistic  char- 
acter delineation.  William  X.  Selig 
has  supplied  Mr.  Fields  with  a  talent- 
ed supporting  company. 


FIVE  POSES  OF  MARY  MILES  MINTER  SNAPPED  WHILE  THE  STAR  WAS  AT  PLAY 


Left  to  Right — Mary  Miles  Minter  Learns  How  to  Shoot  for  Her  Part  in  "Melissa  of  the  Hills."  Caring  for  a  Motherless  Brood  of  Chicks. 
Mary  on  the  Tennis  Courts.  "The  Girl  with  the  Hoe,"  Showing  the  Little  Star  Ready  for  Her  Garden  Patch,  and  Practicing  with  Her 
Rifle.  (American-Mutual.) 


20 


EXHIBITORS  HERALD 


KITTY  GORDON,  WHOSE  FILMS  FOR  WORLD  PROVE 
BIG  HIT,  SIGNS  TO  FINISH  YEAR  WITH  BRADY 


BEN  W.  BEDELL  MADE 

SPECIAL  REPRESENTATIVE 
FOR  ALLEN  FILM  CORP. 


Success  of  Three  Pictures,  "Forget-Me-Not,"  "Beloved  Ad- 
venturess" and  "Divine  Sacrifice,"  Causes 
Producer  to  Hold  Noted  Star 


Kitty  Gordon  has  signed  a  new 
contract  with  World-Pictures  Brady- 
made  covering  a  full  year  from  the 
current  month.  The  present  arrange- 
ment was  made  under  an  option  held 
by  the  World  Corporation  when  Miss 
Gordon  was  engaged  six  months  ago 
for  three  pictures  to  be  completed 
within  that  space  of  time. 

In  that  document  was  a  clause  giv- 
ing the  company  the  privilege  of  call- 
ing upon  the  actress  for  her  services 
for  twelve  months  longer  at  a  speci- 
fied salary,  and  it  is  this  proviso  that 
has  been  taken  up.  The  three  pic- 
ture plays  already  completed  with 
Miss  Gordon  as  star  are  "Forgct-Me- 
Not,"  "The  Beloved  Adventuress" 
and  "The  Divine  Sacrifice,"  the  one 
last  mentioned  not  having  been  pub- 
lished as  yet. 

Says  Star  Improved 
Director  General  William  A.  Brady, 
J      in  referring  to  the  renewal  of  busi- 
ness associations  with  Miss  Gordon, 
says: 

"The  improvement  of  this  actress 
in  her  work  upon  the  screen  is  one 
of  the  most  astonishing  examples  of 
artistic  development  I  have  seen  in 
all  my  experience  as  a  producing 
manager  in  the  speaking  theater  and 


the  silent  drama.  To  tell  the  plain 
truth,  I  was  not  prepared  before- 
hand to  look  for  any  specially  vivid 
acting  gifts  on  the  part  of  Miss 
Gordon. 

"In  the  first  place,  the  greater  part 
of  her  stage  reputation  had  been 
gained  in  musical  comedy,  which 
rarely  uncovers  brilliant  acting  tal- 
ent among  its  women  players.  In  the 
second  place,  the  critics  had  raved 
far  more  about  Kitty  Gordon's  beauty 
and  grace  than  her  histrionic  powers, 
and  so  I  was  inclined  to  rely  almost 
exclusively  upon  her  physical  quali- 
ties to  win  popularity  in  the  film 
drama. 

Her  Films  Big  Success 

"While  speaking  of  Kitty  Gordon, 
let  me  record  the  fact  that  her  two 
pictures  already  published  have  met 
with  entirely  extraordinary  success, 
due  primarily  to  the  widespread  per- 
sonal popularity  of  the  star.  This  is 
demonstrated,  first,  by  the  great  voi- 
le of  newspaper  attention  bestowed 
5pon  the  plays  in  which  she  appears, 
leading  to  a  notably  advanced  de- 
|mand;  and  second,  by  the  swarm  of 
requests  for  her  indorsement  of  va- 
Tious  articles:  perfumes,  powders, 
cosmetics,  and  the  like." 


PARALTA  MAKES  BIG  ADVANCE  IN  14  WEEKS 
OF  EXISTENCE,  AND  COMPLETES  TWO  FEATURES 


The  recent  announcement  of  the 
affiliation  of  Paralta  Plays,  Inc.,  and 
the  Triangle  Distributing  Corpora- 
tion, under  which  the  latter  became 
the  sole  distributor  of  the  big  special 
productions  made  by  the  Paralta  in- 
terest, starring  Bessie  Barriscalc  and 
J.  Warren  Kerrigan,  recalls  the  ad- 
vancement made  by  Paralta  during  its 
short  existence  of  but  fourteen  weeks. 
Work  Is  Outlined 

In  fourteen  weeks,  Paralta  has  been 
organized  as  a  corporation,  has  itself 
organized  two  producing  corporations 
with  Bessie  Barriscale  at  the  head  of 
one  and  J.  Warren  Kerrigan  the 
other,  to  make  big  feature  pictures 
to  be  sold  on  the  Paralta  plan,  has  es- 
tablished one  of  the  largest  studios 
and  producing  staffs  in  the  country  at 
Hollywood,  which  has  already  turned 
out  two  big  star  feature  pictures,  and 
has  affiliated  itself  with  one  of  the 
largest  distributing  interests  without 
in  any  way  militating  against  its 
standing  as  an  independent  corpora- 
tion. 

The  two  big  Paralta  pictures  fin- 


ished are  J.  Warren  Kerrigan  in  Peter 
B.  Kyne's  war  and  love  story,  "A 
Man's  Man,"  and  Bessie  Barriscale  in 
Grace  Miller  White's  love  romance, 
"Rose  o'  Paradise."  Both  these  pro- 
ductions now  are  in  the  hands  of  an 
editing  board  and  cutters,  and  will  be 
published  through  Triangle  in  a  short 
time.  In  the  meantime  Mr.  Kerrigan 
and  Miss  Barriscale  are  at  work  on 
new  productions. 

Soon  to  Explain  Plan 

The  "Paralta  Plan"  has  not  yet  been 
made  known  to  the  trade  in  detail, 
but  in  a  very  short  time  a  complete 
explanation  of  its  principles  and  work- 
ings will  be  published  in  the  form  of 
a  little  book  called  "The  Paralta 
Plan." 

The  Paralta  Plan  will  be  followed 
by  Triangle  in  the  distribution  or  sale 
of  Paralta  Plays.  This  plan  gives  to 
an  exhibitor  exclusive  control  of  a 
specific  exhibiting  district  and  other 
advantages  which  will  have  a  very  ma- 
terial influence  in  the  increase  of  its 
profits. 


Veteran  Well  Known  in  Trade  Starts 
Work  on  "Garden  of  Allah"  for 
Chicago  Concern 


Ben  W.  Bedell,  a  veteran  in  the  m 
tion  picture  trade,  has  been  appointc 
special    representative    for    the  E 
mund  M.  Allen  Film  Corp.,  of  Ch 
cago.     Fred  C.  Aikin,  general  ma 
ager    of  "the    Allen    Company,  an 
nounces    the    appointment    of  MrJ 
Bedell.    Everyone  in  the  motion  pic- 
ture trade  knows  Ben  W.  Bedell,  for 
many   years    Chicago  representative 
for  the  Edison  Company  and  later 
representative  of  the  Essanay  Co 
pany. 

His  long  experience  in  the  motio 
picture  industry  coupled  with  th 
host  of  friends  he  has  made  wilH 
prove  him  to  be  a  valuable  man  fdH 
the  new  company. 

Mr.    Bedell    expects    to  become 
active  immediately  in  behalf  of  Wil-  ' 
liam    N.    Selig's    "The    Garden  of 
Allah."    The  Edmund  M.  Allen  con^B 
pany  owns  territorial  rights  for  eight 
states  for  the  Selig  pictureplay. 



no- 
ted 

t 

an- 
an- 
Vlr. 
>ic- 
for 

live 
r  a 

3  m- 

ion 
the 


HAYDEN  TALBOT  WILL 
WRITE  SCENARIOS  FOR 

PARALTA  COMPANIES 

Hayden  Talbot,  the  playwright,  has 
been  engaged  to  write  original  stories 
jointly  for  the  Bessie  Barriscale  Fea- 
ture Corporation  and  the  J.  Warren  j 
Kerrigan  Feature  Corporation,  and 
will  hereafter  devote  his  time  excli* 
sivcly  to  these  two  organizations. 


Vancouver,  B.  C.  —  J.  H.  Booth, 
general  manager  of  the  Mutual  Film 
Company  for  western  Canada,  was 
in  Vancouver  last  week. 


This 
Is  It- 

ATCH 

us  Mysterious 
Deck  or  Cardy 


i 


EXHIBITORS  HERALD 


21 


"GARDEN  OF  ALLAH,"  COLONIAL  PREMIERE  IN 

CHICAGO,  CAUSES  BIG  INTEREST  IN  TRADE 


Opening  to  Be  Under  Auspices  of  Edmund  M.  Allen  Film 
Corporation;  Special  Music  Score  Prepared  for 
Occasion;  Territorial  Sales  Announced 


The  trade  in  Chicago  is  evincing 
great  interest  in  the  scheduled  Chi- 
cago premiere  of  "The  Garden  of 
^llah,"  to  take  place  at  the  Colonial 
[Theater  on  July  22.  The  opening 
■will  be  under  the  auspices  of  the  Ed- 
mund M.  Allen  Film  Corporation.  It 
lis  stated  that  no  expense  will  be 
'spared  in  making  the  Chicago  pre- 
miere a  notable  event. 

A  special  music  score  has  been 
written  for  "The  Garden  of  Allah." 
iand  this  will  be  rendered  by  a  com- 
plete orchestra.  In  honor  of  the 
loccasion,  it  is  announced,  the  Leo 
Feist,  Inc..  has  ready  a  new  song 
Ibased  on  the  Selig  motion  picture 
(production.  This  song  will  be  heard 
Ifor  the  first  time  at  the  Chicago  in- 
I  augural. 

Announces  Territory  Sales 
I    The  Selig  Polyscope  Company  an- 
nounces the  complete  sales  of  terri- 
torial rights  up  to  date  for  "The  Gar- 
den "of  Allah''  as  follows: 

Edmund  M.  Allen   Film  Corpora- 
|  tion.  Chicago,  111. — Illinois,  Michigan, 
I  Iowa,    Nebraska,    Kansas,  Missouri, 
Oklahoma  and  Texas. 

All-Star  Features  Distributors,  Inc., 
San   Francisco,  Cal. — California,  Ne- 
'vada  and  Arizona. 

De  Luxe  Feature  Film  Company, 
Seattle,  Wash.  —  Oregon,  Washing- 
ton, Idaho  and  Montana. 

Robert  Lieber,  Indianapolis,  Ind. — 
1  Indiana  and  Kentucky. 

J.  Frank  Hatch,  Newark.  X.  J.— 
New  Jersey. 

Leon  D.  Netter,  Cleveland,  Ohio — 
Ohio. 

Edward    Nelson,    president  Sher- 
man-Elliott   Company,  Minneapolis. 
Minn. — Minnesota,  Wisconsin,  North 
.  Dakota  and  South  Dakota. 

Hy    Art     Mastcrplays  Company, 
Pennsylvania  avenue  at  Twenty-first 
j  street,  N.  W.,  Washington,  D.  C. — 
Maryland,  District  of  Columbia,  Del- 
■  aware,  Virginia  and  North  Carolina. 

A.   G.    Fontana  Productions,  Inc., 
.  Philadelphia,  Pa. — Western  Pennsyl- 
vania and  West  Virginia. 

All-Star  Features  .Company,  Jack- 
sonville,    Fla.  —  Georgia,  Alabama, 
Florida,  South  Carolina,  Mississippi. 
Tennessee,  Louisiana  and  Arkansas. 
Enjoys  Big  Success 
Everywhere  "The  Garden  of  Allah" 
has  been  shown  reports  have  been 
•  received  by  the  Selig   Company  of 
the  unusual   success   of  the  picture. 
It  broke   all   records  at   the  Circle 
Theater,   Indianapolis.     People  were 
turned  away  at  the  Hippodrome  The- 
ater,   Cleveland.     The    picture  was 


chosen  for  the  opening  of  one  of  Los 
Angeles'  finest  playhouses,  and  it  ran 
for  three  weeks  there.  These  and 
other  reports  all  point  to  "The  Gar- 
den of  Allah"  as  being  one  of  the 
best  dramas  screened. 

"The  Garden  of  Allah"  was  direct- 
ed by  Colin  Campbell  and  features 
Helen  Ware,  supported  by  Thomas 
Santschi.  Included  in  the  company 
of  players  who  faithfully  carry  out 
Robert  Hichens'  great  plot  are  Al  W. 
Filson,  Thomas  Santschi,  Harry 
Lonsdale,  Eugenie  Besserer,  James 
Bradbury,  Will  Machin  and  Matt  B. 
Snyder. 

Those  who  have  seen  the  produc- 
tion remark  on  the  beauty  of  the 
scenic  effects.  The  great  Sahara 
desert  is  pictured  together  with 
oases  and  oriental  cities.  The  desert 
sandstorm  is  a  spectacular  effect  that 
for  realism  has  never  been  surpassed, 
it  is  said. 


GOLDWYN  WILL  ISSUE 

MARIE  DRESSLER  FILMS 

Goldwyn  Distributing  Corporation 
announces  that  it  has  closed  a  con- 
tract to  publish  and  distribute  eight 
two-reel  Marie  Dressier  comedies  to 
be  made  by  Miss  Dressler's  own  com- 
pany under  an  exclusive  agreement 
with  Goldwyn. 


LINA  CAVALIERI,  NOTED 
OPERA  STAR,  TO  MAKE  2 
FILMS  FOR  PARAMOUNT 

Both  Films  Will  Be  of  Famous  Play- 
ers-Lasky  Brand,  Staged  in  Sep- 
tember and  Spring 

Another  important  addition  has 
been  made  to  the  long  list  of  stars 
in  Paramount  Pictures  by  the  engage- 
ment of  Lina  Cavalieri,  the  interna- 
tionally noted  operatic  star,  who  has 
contracted  to  appear  in  productions 
of  the  Famous  Players-Lasky  Corpo- 
ration exclusively  for  a  period  of  one 
year.  According  to  the  agreement 
just  entered  into,  Mme.  Cavalieri  will 
star  in  two  Paramount  pictures,  one 
to  be  staged  in  September  and  the 
other  in  the  spring.  This  arrange- 
ment is  made  in  order  that  the  diva 
will  not  have  to  interrupt  her  tri- 
umphal operatic  career  as  the  star 
of  the  Chicago  Opera  Company, 
where  she  has  been  enjoying  a  big 
success. 

The  acquisition  of  Mme.  Cavalieri 
is  an  important  one  both  for  Para- 
mount and  its  exhibitors,  because  of 
the  fact  that  she  is  one  of  the  best- 
known  women  in  the  professional 
world,  her  reputation  being  inter- 
national. Not  only  is  Mme.  Cava- 
lieri extremely  popular  in  America, 
but  she  is  the  idol  of  the  Latin- 
speaking  countries,  her  operatic  ca- 
reer in  Italy  and  in  South  American 
capitals  having  won  her  a  popularity 
which  is  second  to  none. 


Vancouver,  B.  C. — Mr.  Milligan  of 
Calgary,  booking  agent  for  "Mothers 
of  France,"  has  been  in  Vancouver 
for  the  past  few  weeks. 


A  TENSE  SITUATION  IN  "THE  GARDEN  OF  ALLAH"  SPECTACLE 


One  of  the  Bin  Dramatic  Moments  from  Robert  Hichen's  Romance  of  the  Sahara  Desert.  The 
Film  Is  Proving  One  of  the  Most  Popular  Attractions  of  the  Year.  (Selig) 


22   EXHIBITORS  HERALD 

FIRST  EPISODE  OF  "LOST  EXPRESS"  SERIAL, 

STARRING  HELEN  HOLMES,  IS  COMPLETED 

Cast  of  Stellar  Players  to  Support  Star  in  New  Production, 
First  Chapter  of  Which  Will  Be  Published 
in  September 


The  entire  first  episode  of  the  new 
Signal  Film  Corporation  serial,  "The 
Lost  Express,"  to  be  published 
thru  Mutual  exchanges,  has  been 
completed.  The  cast  surrounding 
Helen  Holmes  in  this  new  and  big- 
ger serial  undertaking  is  superior  to 
any  that  has  appeared  with  her  in 
the  past.  J.  P.  McGowan  has  select- 
ed to  support  the  star  Leo  Maloney, 
Thomas  Lingham,  William  Brunton, 
Will  Chapman,  W.  A.  Behrens  and 
Knd  rcw  Waldron.  all  of  whom  ap- 
peared with  Miss  Holmes  in  the  past, 
and  in  addition  has  Al  Smith,  who  is 
noted  for  his  character  delineations, 
and  Edward  Hearn,  who  has  played 
leads  in  Universal  productions  for  the 
past  two  years. 

Has  Baffling  Mystery 

The  first  episode  of  the  story  lays 
before  the  public  a  baffling  mystery 
of   the   disappearance   of   the  entire 


PIEDMONT  PICTURES 

ABSORBS     HAWK  CO., 

CLOSING  N.  Y.  OFFICES 

Concern  Closes  Deal  for  Disposition 
of  "Jimmie  Dale"  Serial  in 
Foreign  Countries 

The  Piedmont  Pictures  Corpora- 
tion, with  offices  in  the  Godfrey 
Building,  New  York,  has  absorbed 
the  Hawk  Film  Company,  the  latter 
company  closing  its  offices  at  1600 
Broadway,  New  York. 

The  Piedmont  Company  announces 
that  it  has  just  closed  a  deal  for  the 
"Jimmie  Dale"'  serial,  published  on 
Mutual  program,  for  the  following 
foreign  territory:  Spain,  Portugal,  In- 
dia, Burma,  Ceylon,  Dutch  East  India 
and  Porto  Rico.  Several  other  con- 
tracts for  foreign  countries  for  which 
the  Piedmont  Company  holds  the 
rights  will  be  closed  soon. 

This  company  also  is  handling  the 
Fox  films  for  Chile,  Peru  and  Bo- 
livia. 


EDDIE  POLO  SIGNS  NEW 
TWO-YEAR  CONTRACT  WITH 
UNIVERSAL  FILM  COMPANY 

Eddie  -Polo  has  signed  a  new  two- 
year  contract  with  Universal.  This 
star  has  appeared  in  many  Universal 
successes,  including  "Graft,"  "The 
Broken  Coin,"  "Liberty"  and  more 
recently  in  "The  Gray  Ghost,"  Uni- 


express  train  while  passfng  from  one 
station  to  the  next  on  a  single-track 
line,  with  no  switches  or  cut-offs  en 
route.  The  express  train,  loaded  with 
a  collection  of  the  world's  greatest 
inventions,  pulls  out  of  one  station 
and  fails  to  arrive  at  the  next,  but 
eight  miles  distant.  The  most  care- 
ful kind  of  search  fails  to  disclose 
any  trace  of  the  lost  express.  It  van- 
ishes without  any  clew  as  to  its 
whereabouts.  Exhibitors  may  be  sure 
that  any  patron  who  beholds  this  first 
chapter  of  the  new  serial  will  be  curi- 
ous while  awaiting  the  next  follow- 
ing installment  of  the  story. 

To  Be  Issued  in  September 
The  exact  publication  date  of  Chap- 
ter 1  of  "The  Lost  Express"  has  not 
yet  been  set,  but  it  will  be  some  time 
in  September,  and  announcement  will 
be  made  in  the  near  future  as  to  the 
day  and  date  when  the  initial  episode 
will  be  available. 


versal's  latest  serial,  now  being  pub- 
lished. 

Polo  joined  the  stock  company  at 
Universal  City  two  seasons  ago,  and 
is  rated  as  one  of  the  favorite  "strong 
men"  of  the  screen.  An  Italian  by 
birth,  he  has  appeared  before  the 
public   continuously   from  babyhood. 


N.  Y.  SCREEN  CLUB 
EVENT  TO  START 

$500,000  FUND 

First  Reel"  to  Be  Attended 
by  Array  of  Stage  and 
Screen  Stars 

The  "  First  Reel  "  of  the  Screen 
Club  at  the  Casino  Theater  on  Sun- 
day evening,  July  29,  will  introduce 
to  the  public  what  will  amount  prac- 
tically to  a  Lambs'  Gambol  and  a 
Friars'  Frolic  combined  and  magni- 
fied by  an  array  of  the  brightest  stars 
of  the  film  firmament. 

Tn  addition  to  Mary  Pickford, 
Douglas  Fairbanks,  Ethel  Barrymore, 
Clara  Kimball  Young  and  many 
other  leading  ladies  and  gentlemen 
of  the  screen,  many  stars  of  the  stage 
will  appear  through  the  courtesy  of 
the  theatrical  managers  and  the 
United  Booking  Office.  Mayor  Mitch- 
el  will  make  a  brief  address,  and 
it  is  thought  that  President  Wilson 
will  reply  favorably  to  the  invitation 
extended  to  him  to  be  present. 

The  "First  Reel"  is  being  given  for 
the  purpose  of  establishing  a  fund  of 
$500,000  with  which  the  Screen  Club 
intends  erecting  a  clubhouse  that  will 
be  its  permanent  home.  Twice  since 
its  inception  the  club  has  been  com- 
pelled to  seek  larger  quarters  and 
now  that  its  membership  has  grown 
to  1,500  the  decision  to  obtain 
adequate  headquarters  has  been 
reached. 


EXHIBITORS  HERALD 


23 


SEVEN  KEYS  TO  BALDPATE"  WITH  GEO.  M.  COHAN, 
FOR  AUGUST,  OFFERS  A  NEW  TYPE  OF  FILM 


'ublication  Date  Moved  Up  to  Early  Next  Month  Because 
of  Requests  for  Appearance  of  Popular  Star; 
Is  Unique  Play,  Says  Greene 


Artcraft    promises    something  en- 
rely  new  in  the  way  of  photoplay 
tories  in  its  George  M.  Cohan  pro- 
uction   "Seven   Keys  to  Baldpate," 
ist  completed  under  the  direction  of 
([ugh  Ford.    On  the  stage  this  play, 
;ralded   by   Cohan   as   a  "mystery 
rce,"  offered  a  distinct  novelty  to 
le  theater  and  should  prove  to  be 
le  same  in  its  screen  presentation. 
"Those  who  have  read   the  book 
Earl  Derr  Biggers.  or  who  have 
en  the  play  by  George  M.  Cohan, 
lould "  appreciate   the   unique  quali- 
es  of  this  tale,  which  defied  all  crit- 
s  and  in  the  face  of  this  fact  won 
leir  unstinted  praise,"  said  Walter 
.  Greene  in  discussing  the  new  pic- 
re.    "The  originality  of  George  M. 


DEEMSTER"  POSITIVES 
FOR  BRAZIL  EXPORT 

BURN  ON  N.  Y.  DOCKS 

Two  positives  of  "The  Deemster," 
elivered  to  the  Pan-American  Trad- 
g  Company  for  export  to  Brazil, 
ere  destrojed  at  the  docks  in  New 
ork  last  week.  A  heavy  consign- 
ent  of  posters,  slides,  matrices  and 
its  also  went  up  in  flames. 


Montreal,  Que. — Globe  Films,  Lim- 
j:ed,  of  Montreal  has  recently  opened 
Ip  the  Ontario  territory.  The  pros- 
ects  for  splendid  business  are  en- 
louraging. 


Is  It- 


AT  €  M 

this  Mysterious 
Deck  or  Card./ 


Cohan  and  his  wonderful  ability  to 
play  upon  the  human  side  of  nature 
were  never  more  definitely  displayed 
than  in  this  offering.  In  speaking 
of  the  production  one  of  our  studio 
executives  perhaps  most  effectively 
expressed  the  idea  of  the  subject 
when  he  said:  'It  is  a  photoplay  with- 
in a  photoplay  within  a  photoplay, 
with  characters  in  each  separate 
photoplay  laughing  at  those  in  the 
others.'  " 

Although  the  new  Cohan  picture 
was  originally  scheduled  for  later 
publication,  as  a  result  of  the  many 
requests  for  another  production  pre- 
senting this  popular  actor-author- 
producer,  it  will  be  shown  publicly 
commencing  earlv  in  August. 


TRADE  PAPER  MEN  ARE 
SHERMAN'S  DINNER  GUESTS 
AT  MCALPIN  IN  NEW  YORK 

The  Sherman  Pictures  Corporation 
tendered  an  elaborate  dinner  to  the 
newspaper  men  of  New  York  at  the 
Hotel  McAlpin  on  July  10. 

Those  present  were:  George  Blais- 
dell  of  M.  P.  World;  Herbert  H.  Van 
Loan,  Shepard  &  Van  Loan;  Alfred 
Briggs,  Shepard  &  Van  Loan;  T.  E. 
Oliphant,  New  York  Mail;  Charles. 
R.  Condon  and  C.  J.  Ver  Halen,  Mo- 
tography;  Jack  Edwards,  Billboard; 
Ben  H.  Grimm,  M.  P.  World;  Frank 
Brady;  J.  L.  Kelley;  George  D. 
Gould,  M.  P.  News;  Charles  J.  Grege- 
rich,  New  York  Clipper;  R.  M.  Van- 
dervert,  M.  P.  News;  Bill  Barry, 
M.  P.  News;  James  Beecroft,  "Ex- 
hibitors' Herald." 

The  menu  bore  a  photograph  of 
Harry  A.  Sherman  and  the  follow- 
ing slogan:  "Sherman  Is  Right." 
A.  J.  Bimberg,  Milton  Goldsmith  and 
Edward  O'Donnell  of  the  Sherman 
Pictures  Corporation,  as  well  as  Os- 
car Lynch  of  the  Otis  Lithograph 
Company,  were  among  the  guests. 


M. 


H.  HOFFMAN  BUYS  ENTIRE  U.  S.  RIGHTS 

OF  TERRITORY  NOT  SOLD  FOR  "BAR  SINISTER" 


One  of  the  most  important  deals  of 
the  trade  was  closed  this  week,  when 
M.  H.  Hoffman,  Inc.,  bought  from  the 
Frank  Hall  Productions  all  the  re- 
maining American  territory  which  has 
not  been  sold  for  "The  Bar  Sinister." 

In  addition  to  New  York  state  and 
eastern  Pennsylvania,  which  M.  H. 
Hoffman,    Inc.,    had    previously  ac- 


quired, this  concern  now  finds  itself 
in  control  of  the  entire  United  States 
and  Canada,  with  the  exception  of  the 
South,  western  Pennsylvania  and  New 
England. 

Pierre  V.  R.  Key,  manager  of  sales 
for  M.  H.  Hoffman,  Inc.,  declares  that 
"The  Bar  Sinister"  will  establish  a 
high  mark  in  selling  volume. 


MARY 


PICKFOR1J   PRESENTING  HER  SECOND  AMBULANCE  TO  V 
FOR  SERVICE   IN  FRANCE 


S.  OFFICER 


24 


EXHIBITORS  HERALD 


MACK  SENNETT  STARTS  FIRST  OF  COMEDY 

SERIES  FOR  PARAMOUNT  AT  COAST  PLANT 


"SKINNER'S  BABY"  NEXT 
WASHBURN  FEATURE, 

SCHEDULED  AUGUST  6 


Mack  Sennett,  who  has  just  signed 
a  contract  to  produce  two-reel  com- 
edies exclusively  for  publication  by 
Paramount,  now  is  at  the  Pacific 
Coast.  Immediately  upon  his  arrival 
in  Edendale,  where  his  studio  is  sit- 
uated, Mr.  Sennett  started  work  upon 
the  production  of  the  first  of  his  two- 
reel  comedies  to  be  issued  under  the 
new  management.  These  will  be 
called  Paramount-Mack  Sennett  pro- 
ductions, and  there  will  be  one  pub- 
lished every  two  weeks  through 
Paramount. 

Mr.  Sennett  will  continue  the  pro- 
duction   of    the    type    of  comedies 


which  has  made  his  name  known  all 
over  the  wrorld. 

"I  have  just  been  talking  over 
plans  for  our  future  productions  with 
Mr.  Zukor,  president  of  Famous 
Players  -  Lasky,  and  Mr.  Abrams, 
president  of  Paramount,  and  they 
sound  good  to  me,"  says  Mr.  Sen- 
nett. "With  an  organization  like  that 
behind  me  I  am  going  to  be  able  to 
put  over  the  best  stuff  that  I  have 
ever  done  in  my  life.  The  field  of 
comedy  has  only  been  scratched  so 
far,  and  there  are  a  whole  lot  of  new 
things  up  my  sleeve  that  are  going  to 
prove  startling  innovations  when  we 
start  work  at  Edendale  My  organi- 
zation is  intact." 


Hazel  Daly  Again  Appears  in  Support 
of   Star,  Who   Calls  This 
His   Best  Play 


ALBERT  CAPELLANI  DIRECTS  ANN  MURDOCK, 

NOT  JULIA  SANDERSON,  FOR  EMPIRE  CORP. 


An  error  was  made  by  the  public- 
ity department  of  the  Empire  All- 
Star  Corporation  in  announcing  that 
Director  Albert  Capellani  was  en- 
gaged in  directing  the  productions  in 
which  Julia  Sanderson  is  being 
starred.  From  the  studios  of  the  Em- 
pire Corporation  it  is  announced  that 
Mr.  Capellani  is  directing  Ann  Mur- 
dock  and  not  Julia  Sanderson. 

Dell  Henderson  is  supervising  the 
Julia  Sanderson  pictures,  and  Mr. 
Capellani  is  devoting  his  time  to  di- 
recting the  offerings  in  which  Miss 
Murdock  is  at  work.  Both  directors 
are  staging  their  respective  pictures 
in  the  Glendale  studios  of  the  Empire 


All-Star  Corporation,  and  both  the 
Murdock  and  Sanderson  features, 
based  on  Charles  Frohman  successes, 
will  be  published  through  Mutual  ex- 
changes. 

The  big  studios  of  the  Empire  Cor- 
poration are  working  at  full  capacity 
these  days,  as  plays  featuring  Ann 
Murdock,  Julia  Sanderson  and  Olive 
Tell  are  in  course  of  production  on 
the  stages  of  the  Glendale  plant. 
Miss  Murdock  now  is  at  work  on  a 
picture  which  bears  the  tentative 
title  of  "The  Richest  Girl,"  having 
already  completed  three  other  plays. 
Miss  Sanderson  is  appearing  in  "The 
Runaway"  and  Olive  Tell  has  begun 
"Her  Sister." 


It  is  seldom,  if  ever,  that  a  moti 
picture   star  acts   the  same  on 
screen  as  he  does  in  everyday  life,  a: 
yet  that  is  the  claim  made  by  Bryant 
Washburn  in  "Skinner's  Baby." 

In  this  picture,  which  was  produce^ 
by  Essanay  as  a  sequel  to  the  famous 
"Skinner's  Dress  Suit,"  Mr.  Wash- 
burn portrays  the  role  of  an  exceed- 
ingly proud  father.  He  is  a  father 
actual  life  and  it  is  said  that  he  ac 
just  the  same  with  his  reel  baby  as  4 
does  with  his  real  one. 

The  picture  is  a  comedy-drama  of 
the  type  of  subtle,  homely  humor 
which  has  made  its  star  famous,  i 

Hazel  Daly,  creator  of  the  role  of 
Honey  in  "Skinner's  Dress  Suit," 
again  appears  in  that  role.  Harry 
Beaumont  wrote  the  story  and  di- 
rected its  screening.  The  production, 
which  has  a  screen  time  of  65  minutes, 
will  be  published  through  K-E-S-E 
August  6.  Trade  showings  are  now 
in  progress  at  all  branch  offices  of  this 
organization. 


ioo 
and 


ea- 

i 


CRANE  WILBUR  ADOPTS 

NEW  PRODUCTION  PLAN 

Crane  Wilbur  has  commenced  thf 
filming  of  "Devil  McCare,"  a  stor> 
written  by  J.  Francis  Dunbar,  thf- 
first  of  five  five-reel  features,  at  the 
David  Horsley  studios,  for  releas* 
through  Art  Dramas,  Inc.  A  stronj 
supporting  cast  is  being  assemble' 
by  Lorimer  Johnston,  who  will  dii 
rect  the  production  of  the  new  stor; 


MARGARET  MAYO,  AUTHOR  OF  "POLLY  OF  THE   CIRCUS,"  EDGAR  SELWYN,  AND  TWO  SCENE 

FROM  FIRST  GOLDWYN  PRODUCTION 


I  eft  to  Right — Edgar  Selwyn,  Vice  President  of  Goldwvn  Pictures  Corporation,  and  His  Wife  (Margaret  Mayo)  on  Steps  of  Fort  Lee.  S. 
Studio.    Mae  Marsh  in  Scene  from  "Polly  of  the  Circus."    Miss  Marsh  Appears  in  a  Riding  Costume  in  Her  First  Goldwyn  t  [ 

( Goldwyn.) 


REVIEWS 


Pauline  Frederick  in 

"THE  LOVE  THAT  LIVES" 

Famous  Players-Paramount  drama:  five  parts; 


published  July  9 


As  a  whole.  

Story   

Star  

Support  

Settings 


 Melodramatic 

 ~ —  Human 

 Great 

 Very  good 

 Splendid 

 Good 


Photography  

Scudder  Middleton  has  taken  a  very  ordinary  subject — 
|i  scrubwoman's  life — and  made  an  intensely  human,  albeit 
l  melodramatic,  screen  play.  The  story'  of  Molly  McGill 
s  not  a  pleasant  one,  telling  as  it  does  of  the  tragic 
heath  of  her  husband  and  baby  girl,  her  struggle  to  edu- 
cate her  boy  and  final  end  in  a  burning  building,  but  in 
I  he  hands  of  Pauline  Frederick  the  part  grips  one  and 
■tarries  one  along  even  to  the  unhappy  ending.  Miss 
^Frederick  is  wonderful  in  character  makeup  and  shows 
■what  a  real  artist  can  do  with  a  difficult  part.  John 
■painpolis  is  an  excellent  Harvey  Brooks,  the  villain  of 
Khe  piece,  while  Pat  O'Mally  ably  interprets  the  role  of 
Btfolly's  son,  Jimmy  McGill.  Violet  Palmer  as  Dcra 
■{Palmer,  in  love  with  Jimmy,  is  winsome,  and  the  two 
■children,  Frank  Evans  and  Eldeen  Stewart,  are  well  cast, 
n  Robert  G.  Vignola  directed  the  film. 

■I  The  story:  Molly  McGill's  life  has  been  a  hard  strug- 
1  gle  from  birth,  and  upon  the  death  of  her  husband  in 
■b  barroom  brawl  and  her  baby  daughter  in  an  accident, 
I  phe  offers  herself  to  Harvey  Brooks,  a  broker,  to  pro- 

■  fivide  money  with  which  to  educate  her  son  Jimmy. 

She  keeps  her  life  a  secret  from  her  boy.  He  grows 
I  (to  manhood,  secures  a  position  in  the  city's  fire  depart- 

■  jment  and   becomes   engaged   to   Dora   Palmer.  Molly 

■  (breaks  with  Brooks  and  sinks  to  the  slums'  lowest  level. 
1  (One  day  while  passing  the  engine  house  she  sees  her  son 
I  (talking  to  his  sweetheart.     Securing  employment  as  a 

■  [Scrubwoman,  she  saves  Dora  from  the  clutches  of  Brooks 
.1  iin  bis  office  by  stabbing  him.  The  office  building  catches 
"J  ;fire  and  Jimmy  rescues  Dora,  but  is  too  late  to  save  the 

poor  scrubwoman. 


Alice  Brady  in 

"A  SELF-MADE  WIDOW" 

World  comedy-drama;  five  parts;  published  July  23 


As  a  whole.. 

Story   

Star  

Support   

Settings   

Photography 


-Entertaining 
 Enjoyable 

.A=ple 


Fiiti-i 
 Clear 


"A  Self-Made  Widow"  is  a  bit  of  screen  humor  that 
should  be  enjoyed  by  patrons.  The  story  has  been  han- 
dled in  an  enjoyable  and  amusing  manner.  Alice  Brady 
as  the  self-made  widow  makes  the  most  of  her  role,  and 
the  result  gives  pleasing  entertainment.  The  story  is  by- 
Henry  Albert  Phillips. 

Travers  Vale  is  responsible  for  the  direction.  The  sup- 
porting cast  includes  John  Bowers,  Curtis  Cooksey,  Jus- 
tine Cutting,  Richard  Clarke,  Alexandria  Carewe.  Henri- 
etta Simpson,  Herbert  Barrington  and  Lila  Chester.  The 
settings  have  been  well  selected  and  the  photography  is 
clear. 

The  story:  Sylvia  Smith  of  Lone  Meadows  goes  to 
New  York  City,  and  in  order  to  secure  his  inheritance 
becomes  the  widow  of  Fitzhugh  Castleton,  who  has  left 
a  letter  saying  that  he  has  committed  suicide.  After 
an  absence  of  a  year  Castleton  returns  home  and  is  sur- 
prised to  see  Sylvia.  Not  wishing  to  compromise  her, 
he  serves  in  the  capacity  of  gardener  and  falls  in  love 
with  -Sylvia.  •  The  appearance  of  a  crook  who  demands 
money  from  Sylvia  brings  out  explanations,  and  so  Sylvia 
becomes  the  wife  of  Castleton. 


Dorothy  Phillips  in 

"THE  RESCUE" 

Bluebird  drama:   five  parts:  published  July  23 


Story   

Star   

Support   

Settings   

Photography 


 Splendid 

 Excellent 

_Very  good 

 Beautiful 

 ^  Clear 


"The  Rescue"  is  a  screen  adaptation  of  the  magazine 
story  written  by  Hugh  Kahler,  and  offers  an  excellent 
vehicle  for  talented  Dorothy  Phillips  and  William  Stowell. 
The  screen  version  was  prepared  and  directed  by  Ida 


BIG  SITUATIONS  FROM  THREE  PARAMOUNT  PRODUCTIONS 


l«ft— Big  Moments  in  Pauline  Frederick's  Plav,  "The  Love  That  L  ires,"  a  Famous   Players   Film.     Center— \  ivian   Martm  and  >essue 
Hayawaka  in  Tense  Scene  from  Lasky's  •  Forbidden  Paths."    Ri  ght— Two  Scenes  from  Morocco  Play,  "Big  Timber, '  Starring  Kathlyn 
Williams  and  Wallace  Reid  (Paramount) 


26 


EXHIBITORS  HERALD 


May  Park  and  shows  the  cleverness  of  an  experienced 
writer. 

.Miss  Phillips  is  cast  in  the  difficult  role  of  a  divorced 
wife  who  wins  back  the  love  of  her  husband  with  the 
help  of  a  younger  sister.  The  story  is  given  a  novel 
twist  and  with  its  pleasing  settings,  excellent  photography 
and  fine  acting  should  meet  with  the  hearty  approval  ot 
film  audiences. 

The  supporting  cast  includes  Gretchcn  Lederer  as  Nell 
Jerrold,  Molly  Malone  as  Betty,  Claire  Du  Brey  as  Hen- 
rietta, Gertrude  Aster  as  Mrs.  Hendricks,  Lon  Chaney 
as  Thomas  Holland,  and  William  Stowell  as  Kent 
Wetherall. 


GRETCHEN  LEDERER,  DOROTHY  PHILLIPS  (CENTER)  AND 
MOLLY  MALONE  IN  SCENE  FROM  "THE 
RESCUE"  (Bluebird) 

The  story:  Ann  Wetherall  returns  to  the  stage  when 
the  court  grants  her  a  divorce.  She  is  summoned  home, 
however,  when  informed  that  her  younger  sister  is  throw- 
ing herself  away  upon  Kent  Wetherall,  her  divorced  hus- 
band. Her  fight  to  win  the  man  away  from  Betty  ends 
in  a  justice-of-the-peace's  court  where  she  remarries 
Kent  and  later  finds  out  that  Betty's  affair  was  only  a 
hoax  to  assure  Ann's  happiness.  A  houseboat  sanitarium, 
where  Kent  had  been  taking  treatments,  visits  to  whicn 
had  aroused  Ann's  jealousy,  figures  in  the  development 
of  this  unusual  story. 


Mary  Miles  Minter  in 

"MELISSA  OF  THE  HILLS" 

American  Mutual  drama;  five  parts;  published  July  23 

As  a  whole  -  Interesting 

Story     Wholesome 

Star  _  Splendid 

Support  ?  Sufficient 

Settings   .  ..Wonderful 

Photography   Excellent 

Mary  Miles  Minter's  work  in  "Melissa  of  the  Hills"  is 
splendid.  The  story  is  a  wholesome  one  and  should  hold 
the  interest  of  any  audience  from  the  first  reel  to  the  last. 

The  settings  in  the  production  are  great  and  the  good 
lighting  effects  and  the  splendid  photography  do  them 
full  justice.  Miss  Minter  goes  through  the  production 
without  the  assistance  of  frills,  and  her  charm  and  per- 
sonality lend  a  great  deal  to  the  excellence  of  the  pro- 
duction. 

Miss  Minter  is  given  ample  support  in  Allan  Forrest, 
Spottiswoode  Aitken,  George  Periolat,  Perry  Banks,  Har- 
vey Clark,  Frank  Thompson,  John  Gough,  Gertrude  Le: 
brandt,  Emma  Kluge  and  Ann  Schaefer.  James  Kirk- 
wood  did  the  directing. 

The  story:  There  is  continual  strife  between  the 
Watts  and  Allison  clans.  Jethro  Stark,  circuit  rider,  and 
his  daughter  Melissa  endeavor  at  all  times  to  avoid  the 
outbreaks  and  teach  Christianity,  but  when  the  Starks  side 


in  with  the  Watts  the  latter  and  the  Allisons  have  a  big 
fight  when  the  Waits  try  to  arrest  Clark  for  alleged  for- 
gery. Clark  interferes  and  is  killed.  Melissa,  left  alone, 
marries  Tom,  a  young  lawyer. 


Bryant  Washburn  in 

"THE  GOLDEN  IDIOT" 

Essanay-K-E-S-E  comedy-drama;  five  parts; 
published  July  23 

As  a  whole  Amusing 


Story    Humorous 

Star   Pleasing  I 

Support  Satisfying 

Settings   Splendid 

Photography   Good 

The  stoj^of  "The  Golden  Idiot"  has  been  handled  in 
a  humorous  and  entertaining  style.  The  story  is  from 
the  pen  of  Robert  Rudd  Whiting  and  as  produced  by 
Director  Arthur  Bethelct  it  is  a  subject  that  should  meet 
the  approval  of  picture  patrons. 


AN  AMUSING  SCENE  FROM  "THE  GOLDEN  IDIOT," 
TURING  BRYANT  WASHBURN  (Essanay) 


FEA- 


Bryant  Washburn  in  his  role  of  Barny  Owen,  the 
golden  idiot,  is  at  all  times  clever  and  capable.  He  is 
given  ample  support  in  Virginia  Valli,  Arthur  Metcalfe 
and  Julian  Barton.  The  novel  handling  of  some  of  the 
subtitles  as  well  as  the  humor  contained  in  them  is  worthy 
of  comment.  The  settings  are  splendid  and  the  photog- 
raphy is  good. 

The  story:    Barry  Owen,  a  copy  reader,  loses  his  posi-  | 
tion  and  becomes  a  vagabond.     In  his  wanderings  he] 
meets  Faith  Fanshawe,  the  daughter  of  a  millionaire,  anaj 
falls  in  love  with  her.    Because  of  his  poverty  he  decides 
that  he  cannot  marry  Faith  and  so  decides  to  forget  her. 
Then  he  is  notified  that  his  uncle  has  died  leaving  him 
his  fortune.    With  this  wealth  back  of  him  Barry  proposes 
to  Faith  and  is  accepted. 


Mabel  Taliaferro  in 

"PEGGY,  THE  WILL  O'  THE  WISP" 

Metro  drama;  five  parts;  published  July  9 

As  a  whole    _  Poor 

Story  Lacks  sense 

Star   _  Fair 

Support   Poor 

Settings   _  Appropriate 

Photography   _  Agreeable 

At  the  Orpheum  Theater  in  Chicago,  where  "Peggj 
the  Will  o'  the  Wisp"  was  shown,  the  music  furnishe 
by  the  organist  was  the  best  part  of  the  productioi 
Many  persons  in  the  audience  even  left  the  house  afte 
the  second  reel. 

Every  member  of  the  supporting  cast,  supposed  t 
represent  jolly,  good-hearted  Irishmen,  looked  as  if  thel 
had  been  selected  from  the  persons  who  inhabit  10  an 


EXHIBITORS  HERALD 


27 


cent  lodging  houses.  Mabel  Taliaferro,  in  her  usual 
ltlike  manner,  'went  through  her  part  with  a  smile  here 
Id  a  nod  there.  Thomas  J.  Carrigan  served  Miss  Talia- 
ro  as  leading  man. 

The  story:  Neil  Dacey  loves  Peggy  Desmond.  Ter- 
ice  O'Malley,  nephew  of  Squire  Desmond,  is  anxious  to 
fi  Peggy.  Terrence  and  his  uncle  have  a  quarrel  be- 
lse  Terrence  cannot  win  Peggy,  and  Terrence  kills  the 
[lire.  He  does  the  killing  with  Dacey's  gun,  and  Dacey 
l.held  as  the  murderer.  Peggy,  in  order  to  save  her 
nee,  dresses  in  the  garb  of  the  Will  o'  the  Wisp,  and 

this  costume  wrings  a  confession  from  the  lips  of 
irrence. 


Mary  McAlister  in 

"THE  SEASON  OF  CHILDHOO 

2ssanay-K-E-S-E;  S.  T.  25  min.;  published  Au; 


As  a  whole- 
Story    

Star   

Support   

Settings   _ 

Photography 


   Fair 

  Interesting 

   Talented 

   Ample 

  Appropriate 

 Good 


Mary  McAlister  does  her  usual  good  work  in  '"The 
son  of  Childhood."'  The  production  should  prove 
eresting,  having  the  good  qualities  of  preceding  "Do 
ildren  Count?"  units. 

In  the  cast  are  John  Cossar,  Alice  Craig,  Ellis  Paul 

Ernest  Maupain. 
The  story:  The  Holdens  do  not  agree  on  the  way 
..ldren  should  be  reared.  John  Holden  believes  that 
ley  should  be  punished  every  time  they  disobey.  Flor- 
ae Holden  believes  differently.  They  quarrel  and  John 
ives.  taking  with  him  Charlie,  their  little  son.  and 
living  Tessie  with  the  mother.  John  whips  the  little 
|y  so  much  that  neighbors  report  him  to  the  Humane 
fciety,  and  Charlie  is  sent  to  his  mother.  John  comes 
Igging  forgiveness  and  decides  to  let  Florence  rear  the 
1  ildren. 


Louise  Glaum  in 

"A  STRANGE  TRANSGRESSOR" 

Kay  Bee-Triangle  drama;  five  parts;  published  July  8 

As  a  whole   _  _    Fair 

Story     Hackneyed 

Star       Heavy  vampire 

Support        Good 

Settings       Fine 

Photography      _  Good 

"A  Strange  Transgressor,"  Louise  Glaum's  latest  star- 
»g  vehicle,  is  only  a  fair  production.  The  old,  hack- 
yed  theme  of  the  woman  who  has  cast  aside  her  honor 

live  in  luxury  seeking  to  avenge  herself  through  her 
ramour's  son  is  used  to  exploit  the  Triangle's  star. 

Supporting  Miss  Glaum  are  J.  Barney  Sherry.  Colin 
Jase,  Dorcas  Matthews.  May  Giraci,  J.  Frank  Burke 
d  William  H.  Bray.  Direction  and  photography  are 
ie. 

The  story:  Lola  Montrose,  upon  the  death  of  her 
isband,  puts  her  cliild  in  a  Catholic  institution  while 
e  lives  upon  the  charity  of  a  great  surgeon.  He  finally 
es  of  her  and  falls  in  love  with  an  estimable  young 
oman,  the  former  fiancee  of  his  son.  The  final  break 
•mes  between  Lola  and  the  doctor,  and  she  attempts  to 
re  the  son  into  a  marriage  to  avenge  her  wrongs.  Her 
ild  is  injured  in1  the  convent  gardeii  during  a  storm 
id  the  surgeon  is  called  to  save  its  life.  The  doctor's 
n  falls  downstairs  and  also  is  injured.    Upon  the  plea 

the  doctor's  wife  he  goes  to  the  bedside  of  the  vam- 
rc  >  child.  In  gratefulness  for  his  performing  an  opera- 
>n  Lola  admits  that  she  was  not  married  to  his  son 
d  renounces  him,  her  one  happiness  being  the  happiness 

her  child. 

The  picture  was  shown  in  Chicago  theaters  under  an 
dults  only"  permit. 


Vivian  Martin,  Sessue  Hayakawa  in 

"FORBIDDEN  PA  THS ' ' 

Lasky-Paramount  drama;  five  parts;  published  July  12 


As  a  whole.. 

Story   

Stars    

Support   - 

Settings   

Photography 


 Entertaining 

  Engrossing 

 Excellent 

_   Fair 

 Appealing 

 Clear 


"Forbidden  Paths"  will  please  its  viewers  more  from 
a  pictorial  standpoint  than  for  its  story.  Vivian  Martin 
and  her  Japanese  co-star,  Sessue  Hayakawa,  do  excellent 
work  in  the  emotional  roles,  but  the  story  is  one  that  has 
often  been  repeated  upon  the  screen,  presenting  the  tri- 
angle of  two  men  in  love  with  the  same  girl.  The  work 
of  Tom  Forman  is  rather  disappointing  (or.  rather,  the 
role  in  which  he  is  cast),  and  he  wins  little  sympathy  by- 
reason  of  his  weakness  of  character  as  Harry  Maxwell. 

The  scenario  is  by  Eve  Unsell  and  the  picture  was 
carefully  directed  by  Robert  Thornby.  Besides  Sessue 
Hayakawa  and  Vivian  Martin,  Carmen  Phillips.  Tom 
Forman,  James  Xeill  and  others  appear  in  the  cast. 

The  story:  Sato  becomes  a  half  owner  in  the  Japa- 
nese art  store  of  James  Thornton,  and  upon  the  latter's 
death  he  promises  to  look  after  the  orphan  daughter  Mil- 
dred. The  Jap  calls  her  "'Little  Cherry  Blossom"  when 
she  celebrates  his  fete  day  dressed  in  the  costume  of 
his  native  land.  Harry  Maxwell,  her  girlhood  chum, 
goes  to  Mexico,  is  there  ensnared  into  a  wedding  with 
a  notorious  woman,  and  upon  his  return  finds  himself  in 
love  with  Mildred  and  she  with  him.  Faithful  Sato  also 
is  in  love  with  the  little  American,  but  his  nationality- 
becomes  a  racial  barrier,  and  to  secure  her*  happiness 
he  abducts  the  adventuress  who  has  come  between  Mil- 
dred's and  Harry's  happiness  and  sacrifices  himself  by- 
sinking  the  launch  in  which  he  and  the  Mexican  woman 
have  taken  a  long  trip. 


Patrick  Calhoun  in 


"SEVENTY  AND  SEVEN" 

Essanay  drama;  S.  T.  28  min.;  published  July  14 


As  a  whole  

Story    

Star   

Support    

Settings    

Photography  ... 


....Entertaining 
Well  handled 

 Fine 

 Plenty 

 .Typical 

 Agreeable 


For  a  28-minute  entertainment  "Seventy  and  Seven" 
is  an  entertaining  production,  with  a  well-handled  story. 
Patrick  Calhoun,  in  the  role  of  a  miserly  farmer,  does 


AX  AMUSING  SCENE  FROM  "SEVENTY  AND  SEVEN-,"  FEA- 
TURING PATRICK  CALHOUN"  (Essanay) 

some  very  good  character  work.  Julien  Barton  as  the 
old  soldier  is  well  cast.    The  other  members  in  the  cast, 


28 


EXHIBITORS  HERALD 


Ellis  Paul,  Helen  Ferguson  and  Mark  Elliston,  also  do 
good  work. 

The  story:  Hiram  Beatty  and  his  grandson  Buddie 
live  in  an  old  house  owned  by  Si  Scroggs,  a  miserly 
farmer.  Hiram  is  a  war  veteran,  and  when  he  does  not 
receive  his  pension  and  cannot  pay  his  rent  he  is  ejected 
from  the  house. 

One  day  Hiram  learns  that  some  mining  stock  which 
he  holds  and  which  he  had  considered  worthless  will 
yield  him  a  handsome  sum.  When  Scroggs  learns  this 
he  endeavors  to  steal  the  stocks,  but  is  not  successful. 
Hiram  gets  a  large  sum  for  the  stocks  and  is  able  to  pay 
his  rent. 


FIRST  GEORGE  BACKER  FILM  FOR 

M.  H.  HOFFMAN,  INC.,  WILL  BE  ONE 

OF  YEAR'S  "HITS,"  IT  IS  PREDICTED 

Work  on  the  first  George  Backer  Film  Corporation 
Foursquare  picture,  which  is  to  be  published  through 
M.  H.  Hoffman,  Inc.,  is  progressing  rapidly.  The  fea- 
tured stars,  Ruth  Roland  and  Milton  Sills,  and  the  asso- 
ciate artists  in  the  cast  are  co-operating  in  an  effort  to 
make  this  feature  one  of  the  most  important  of  the  year. 

Such  stage  and  screen  stars  of  national  note  as  Leah 
Baird,  J.  Herbert  Frank,  Ollie  Kirkby  and  George  Lar- 
kin,  who  are  appearing  in  strong  roles  in  this  George 
Backer-Foursquare  picture,  declare  they  never  have  found 
an  organization  more  complete  than  this,  which  is  being 
directed  by  Robert  Ellis. 

Miss  Roland  and  Mr.  Sills  are- co-starred.  These  two 
artists  are-  playing  opposite  roles  in  the  same  picture 
for  the  first  time  in  their  careers. 

The  story,  which  Pierre  V.  R.  Key  wrote,  is  said  to 
be  one  of  the  most  virile  ever  screened,  and  has  to  do 
with  an  issue  which  is  especially  pertinent  at  this  time. 
M.  H.  Hoffman,  who  is  watching  the  making  of  this 
super  Foursquare,  George  Backer-made,  is  of  the  opinion 
that  it  will  be  one  of  the  "hits"  of  the  year. 


BETTER  TITLES  AND  FILMS  FOR 

EXHIBITORS,  IS  ESSANAY'S  PLAN 


Since  establishing  its  department  for  the  investigation 
of  exhibitors'  needs,  the  Essanay  Company  has  gained 
an  intimate  knowledge  of  the  improvements  which  are 
demanded.  One  of  the  chief  causes  for  complaint  has 
been  the  lack  of  appropriate  titles  for  features.  In  many 
instances  they  mean  absolutely  nothing  to  the  passerby. 
Oftentimes  they  not  only  fail  to  give  a  key  to  the  story, 
but  they  have  none  of  that  appeal  which  is  especially 
necessary  where  a  theater  manager  depends  on  the  name 
of  the  star  and  the  title  of  the  subject  to  draw  his  people. 

At  the  very  inception  of  this  investigation  several 
months  ago  the  fact  that  this  trouble  had  to  be  remedied 
became  so  apparent  that  immediate  steps  were  taken  by 
this  company.  A  glance  at  the  list  of  recent  feature  films 
shows  how  consistently  Essanay  now  is  adhering  to  this 
constructive  criticism. 

"Do  Children  Count?"  the  Mary  McAlister  series,  could 
not  be  amplified  upon  by  an  explanatory  paragraph. 
Bryant  Washburn's  lesson  to  slackers,  "The  Man  Who 
Was  Afraid,"  and  his  recent  comedies,  "Filling  His  Own 
Shoes"  and  the  three  "Skinner"  subjects,  all  give  an  in- 
sight into  the  character  of  the  plot  to  any  person  who 
even  glances  at  a  poster.  A  similar  understanding  will 
be  gained  from  Jack  Gardner's  northern  drama,  "Land  of 
Long  Shadows,"  and  his  virile  Western  romance,  "The 
Range  Boss."  In  this  connection  the  first  Taylor  Holmes 
feature,  "Efficiency  Edgar's  Courtship,"  might  also  be 
mentioned. 


Philadelphia,  Pa.— The  Jumbo  Theater,  at  Front  and 
Girard  avenue,  is  having  plans  prepared  by  the  Hoffman 
Company  for  extensive  repairs. 


EIGHTEEN  REELS  OF  COMEDY,  DRAMA 

AND  CURRENT  EVENTS  SCHEDULED 

FOR  UNIVERSAL  PROGRAM  JULY  2 

In  addition  to  "The  Double  Standard,"  a  Butterfly  pie 
ture  published  July  23,  Universal  will  issue  eighteen  ree! 
of  combined  comedy,  drama  and  current  events,  inclui 
ing  the  latest  episode  of  "The  Gray  Ghost,"  the  ne 
mystery  serial. 

"A  Soldier  of  the  Legion,"  a  Gold  Seal  film  with  a 
interesting  comedy  setting,  will  be  issued  Tuesday,  Ju' 
24.  The  story  was  written  by  Maude  Springer  Xclson  ai 
E.  J.  t  l.:\^fti  and  directed  by  Ruth  Ann  Baldwin.  T! 
dire  nea^sity  of  two  seekers  after  literary  fame  giv- 
thenvJlnie  idea  of  putting  Celeste,  the  maid-of-all-wo: 
about  their  lodgings,  into  a  work  of  fiction  designed 
bring  princely  royalties.    Algiers  is  chosen  as  an  appr 
priate  setting,  and  Celeste  is  transformed  forthwith  in 
a  houri  of  the  desert.    One  of  the  authors  impersonat 
the  hero,  his  pal  does  the  heavy  part,  while  Jones,  a  cros 
grained  neighbor,  is  pressed  into  service  as  an  orderly 
the  type  of  Kipling's  Mulvaney.    The  result  is  an  exc 
ing  tale,  which  reaches  a  more  surprising  conclusion  th 
the  authors  had  intended. 

Comedy  for  Same  Day 

The  same  day  "Seeing  Things,"  a  Nestor  come 
written  by  Fred  Palmer  and  directed  by  Roy  Clema* 
will  be  issued,  featuring  Lee  Moran  and  Edith  Robei 
Taking  a  presumably  haunted  house  as  a  setting,  a  dive 
ing  tale  has  been  worked  out  to  the  accompaniment 
many  laughs. 

"The  Sign  of  the  Cucumber,"  an  L-Ko  in  two  rei 
is  the  offering  for  Wednesday,  July  25.  Tom  Deliu 
Bob  McKenzie  and  Eva  Novak  are  featured. 

The  eighty-second  issue  of  the  Animated  Weekly  \ 
also  be  issued  the  same  day,  showing  the  latest  curr 
events  in  pictorial  form. 

Mary  Fuller  will  be  starred  in  "The  Beautiful  1 
postor,"  to  be  issued  Thursday,  July  26.  This  is  a  t 
loid  drama.  Miss  Fuller  is  capably  supported  by  CI 
Beyers,  Nellie  Slattery  and  John  Walker. 

A  Joker  comedy,  entitled  "Canning  the  Cannibal  Ki' 
and  featuring  William  Francy,  will  be  shown  on  the  s;  e 
date  with  the  Mary  Fuller  feature.    Lillian  Peacock,  Za 
Pitts  and  Milburn  Moranti  assist  William  Franey  in 
trading  all  the  humor  out  of  the  strange  domestic  ! 
uation  in  which  they  feature. 

Neva  Gerber  in  a  Drama 

Herbert  Rawlinson  and  Neva  Gerber  are  the  feattWB 
players  in  "Caught  in  the  Act,"  a  Victor  comedy-dfH 
scheduled  for  issuance  Friday,  July  27. 

A  unique  issue  of  the  Universal  Screen  Magazine  ;Ufl 
appear  on  the  same  day  with  "Caught  in  the  Act.".'H 
deals  with  a  variety  of  subjects,  including  pictures  ofJH 
only  tea  farm  in  the  United  States  and  a  recent  effoi^B 
reduce  the  cost  of  footwear  by  utilizing  snakeskins  >rH 
manufacture  of  shoes. 

The  eleventh  number  of  Universal  Current  Events  Ml 
be  published  Saturday,  June  28,  together  witli  a  Poirsl 
educational  and  a  Powers  comedy  cartoon.  "The  >u-l 
brette,"  a  Joker  comedy  featuring  Gale  Henry  and  M  pn  I 
Sims,  completes  the  week's  offerings.  | 

Outside  of  Greater  New  York  the  fifth  episod^B 
"The  Gray  Ghost,"  the  mystery  serial  based  upon  A  iur I 
Somers  Roche's  Saturday  Evening  Post  novel  "Lit.  J 
will  be  shown  during  the  week.  This  episode  is  enleol 
"Plunder"  and  features  Eddie  Polo,  Harry  Carter, 
cilia  Dean  and  Emory  Johnson. 

Augusta,  Ga. — Frank  Muller  of  the  Modjeska  Th|W| 
reports  good  business  with  the  Mary  Miles  MinteiW"! 
ture,  "Periwinkle,"  and  has  rebooked  the  feature  f  a"j 
early  date. 

Albuquerque,  N.  M. — A  new  motion  picture  theatt'nssl 
been  opened  here.    It  will  be  known  as  the  Alament.  I 


EXHIBITORS  HERALD 


29 


NEW  BERNSTEIN  DEVICE  PROTECTS  OUTDOOR  STUDIOS  IN  STORMS  § 

Turn  of  Electric  Power  Lever  Instantly  Covers  Scenes,  Sup- 
plying Artificial  Lighting,  Both  Overhead  and  in  Flooring  of 
Stage;  Represents  Five  Years'  Work. 

■Ml llllilll'  lllllll  I1 1 1 II  illlllllllllll  'II  iiapnaiMM  '"''liTlTIIMMMMMMimilllHIIIIIIIIIIIIIIIIIIIII  ■llllMMMMWUUMBMMIMI^^ 


he  problem  of  safeguarding  the  production  of  motion 
_es  in  open-air,  sunlighted  studios  against  sudden 
wind  or  darkness  has  been  solved  by  Isadore  Bern- 
,  head  of  the  Bernstein  Film  Productions,  Los  Ange- 
and  builder  of  Universal  City,  who  has  perfected  a 
f  ingenious  devices  by  which  an  outdoor  studio  may 
ractically  instantaneously  changed  by  the  turn  of 
ectric  power  lever  into  a  wind  and  rain  proof  enclos- 
thoroughly  equipped  with  artificial  lighting  both  over- 
and  in  the  flooring  of  the  stage. 

he  completion  of  Mr.  Bernstein's  plans,  which  he 
jj»  great  study  and  many  practical  tests,  places  in  his 
lands  the  means  of  saving  thousands  of  dollars  to  pro- 
ncers  who  arrange  to  film  their  subjects  by  the  light 
if. the  sun.  The  value  of  Mr.  Bernstein's  mechanism 
rill  be  understood  when  it  is  taken  into  consideration  that 
L-hen  great  sums  are  expended  tor  the  arrangements  of 
reductions  and  it  becomes  necessary  because  of  clouds, 
rind,  rain  or  darkness  to  discontinue  action  and  move 
he  scenery  from  the  exposed  floor  great  loss  is  oiten 
uffered. 

Completely  Protects 

Additional  sums  frequently  have  to  be  spent  to  re- 
place the  scenery,  and  it  is  very  difficult  to  get  everything 
pcated  again  as  it  was  before  the  interruption, 
i  But  in  a  studio  such  as  Mr.  Bernstein  has  designed, 
hould  the  weather  conditions  suddenly  change  or  dark- 
ess  come  upon  the  studio  while  work  is  in  progress,  it 
5  only  necessary  to  start  an  electric  current  which  car- 
ies instantaneously  into  place  a  telescopic  arrangement 
f  sliding  windows  on  the  top  and  sides  of  the  structure, 
ihich  at  once  shuts  out  any  danger  from  the  elements. 

The  electric  dynamo  moves  in  either  direction  a  set  of 
tables  which  op*en  and  fold  the  windows  like  the  segments 
if  a  collapsible  drinking  cup  or  a  telescope. 

The  operation  of  this  mechanism  does  not  interfere 
i  the  slightest  with  the  settings  of  the  stages,  which 
lay  be  arranged  very  close  to  the  sides  of  the  building 
/ithout  interference  by  the  closing  or  shutting  of  the 
indows. 

Mr.  Bernstein's  plans  include  a  system  of  adjustable 
ght  diffusing  adapted  to  regulate  the  lighting  effect- 
hereby  the  natural  light  of  the  sun  can  be  varied  or 
rtificial  light  modified.  In  addition,  the  diffusers  pre- 
ent  the  supports  of  the  collapsible  roof  from  throwing 
iado\vs  upon  scenes  or  the  studio  floor. 

Roof  Operation  Explained 

A  series  of  roof-forming  window  sashes  are  fitted  in 
rooved  guides  running  parallel.  The  electrically  driven 
ible  either  draws  the  sashes  one  over  the  other  until 
ie  groove  is  filled  or  folds  them  back  again  when  the 
mlight  is  to  be  used.  The  same  operation  of  the  cables 
lises  or  lowers  the  side  sashes  in  the  walls  of  the 
ructure. 

Co-operating  with  the  roofing  sashes  is  a  light-diffusing 
.  stem  made  up  of  a  series  of  sliding  shades  which  travel 

|pon  wires.  The  shades,  usually  of  comparatively  thin 
oods  suitable  for  the  purpose,  may  be  drawn  out  of  the 

lay  when  not  needed  or  may  be  extended  the  full  length 
f  the  overstructure  when  it  is  •  necessary  to  close  out 
3mpl£tely  or  partially  the  rays  of  the  sunlight  from 
le  top. 

The  artificial  lighting  system  consists  of  roof  and 
oor  lights.    Lamp  sockets  are  inserted  at  many  points 
[i'elow-  the  flooring  in  different  parts  of  the  studio,  with 
avers  that  lie  flush  with  the  surface  of  the  floor  when 
ie  lights  are  not  being  used.    Light  may  thus  be  thrown 


from  the  floor  upon  any  set  or  scene  placed  on  the  studio 
floor. 

Five  Years  to  Perfect 

For  the  past  five  years  Bernstein  has  been  working 
on  this  invention,  which  will  no  doubt  be  immediately 
recognized  as  one  of  the  most  important  and  most  needed 
ever  created  in  connection  with  the  industry  of  motion 
pictures.  Every  producer  will  quickly  appreciate  the  tre- 
mendous saving  to  be  derived  from  a  studio  of  this  de- 
sign, and  there  is  little  doubt  that  the  "Bernstein  studio" 
will  receive  a  warm  welcome  from  manufacturers  and 
be  used  exclusively  by  producers  in  the  near  future. 


MONTAGU  LOVE  HAS  A  REFORMED 

BURGLAR  ROLE  IN  "THE  GUARDIAN" 


A  reformed  bank  burglar  is  the  central  character  in 
"The  Guardian"  and  is  impersonated  by  Montagu  Love. 
He  is  exposed  by  a  former  policeman,  but  "wins  out"  at 
the  finish.  The  other  leading  roles  are  played  by  June 
Elvidge  and  Arthur  Ashley.  This  is  a  World-Picture 
Brady-made. 


SELIG  SERIES  SHOWING  GREAT  ATHLETES 

CONDITIONING     THEMSELVES  IS 

INDORSED  BY  MANY  WOMEN 


The  Selig  Athletic  Series,  published  by  K-E-S-E  serv- 
ice, consists  of  ten  one-reel  features.  According  to  re- 
ports, this  series  is  consistently  increasing  in  popularity. 
The  series  presents  all  the  leading  athletes  in  action, 
including  Packey  McFarland,  Mike  Gibbons,  Willie 
Ritchie,  Bennie  Leonard,  Freddie  Welsh,  Joe  Stecher, 
Frank  Gotch  and  others.  Not  only  are  boxers  and  wres- 
tlers presented,  but  the  leading  college  athletes  in  actual 
competition.  Each  one  of  the  ten  reels  of  the  Selig 
Athletic  Series  ii  complete  in  itself. 

The  K-E-S-E  exchanges  report  that  the  films  are  in- 
dorsed by  a  surprisingly  large  number  of  women,  who 
desire  that  their  boys  and  girls  see  the  methods  pursued 
by  the  leading  athletes  in  placing  themselves  in  a  phys- 
ically healthful  condition. 


STANDARD  FILM  CORP.  TAKES  OVER 

CHICAGO   ART   DRAMAS  SERVICE: 

TO  START  S30.000  AD  CAMPAIGN 


With  the  taking  over  of  the  Art  Dramas  Service.  207 
South  Wabash  avenue,  Chicago,  by  the  Standard  Film 
Corporation  of  Kansas  City,  Mo.,  the  latter  company  is 
preparing  to  launch  a  S30.000  advertising  campaign  in 
sixty  or  more  papers  in  the  Middle  West  to  exploit  the 
King-Bee  comedies,  starring  Billy  West. 

R.  C.  Cropper,  president  of  the  Standard  Film  Cor- 
poration, who  is  in  Chicago  at  present,  announces  that 
R.  O.  Proctor  will  remain  in  charge  of  the  Art  Dramas 
Service.  Mr.  Cropper  also  announces  that  their  adver- 
tising and  sales  manager,  P.  L.  Ryan,  is  preparing  an 
elaborate  campaign  book  containing  valuable  aids  to 
exhibitors  booking  the  Billy  West  comedies.  It  is  printed 
in  four  colors  and  contains  reproductions  of  posters,  pho- 
tographs, cut-outs  and  lists  of  novelties  furnished  by  the 
company.    These  are  furnished  at  cost  price,  it  is  said. 

Mr.  Cropper  plans  to  distribute  something  original  in 
the  way  of  novelties  at  the  convention  this  week,  and 
exhibitors  will  be  supplied  with  cut-outs  of  Billy  West 
prepared  by  Mr.  Ryan  from  the  Art  Dramas  Service 
offices  at  207  South  Wabash  avenue,  Chicago. 


30 


EXHIBITORS  HERALD 


MARQUETTE  PIANO  CO.  OF  CHICAGO 

FURNISHES  MUSICAL  INSTRUMENT 

FOR  THE  EXPOSITION  AT  COLISEUM 


The  Marquette  Piano  Company  of  Chicago  .is  furnish- 
ing the  musical  instrument  for  the  M.  P.  E.  L.  Exposi- 
tion at  the  Coliseum  this  week. 

The  instrument  installed  is  a  style  "O"  duplex  roll 
system,  with  an  additional  set  of  heavy  16-foot  bourdon 
pipes,  giving  the  necessary  foundation  required  in  organ 
music,  and  is  attracting  considerable  attention  by  reason 
of  the  sweetness  and  volume  of  its  music. 

Is  Completely  Equipped 

The  organ  contains  a  set  of  bourdon,  diapason,  flute, 
\iolin,  cello,  vox  huniana  bass,  vox  humana  treble,  a  set 
of  twenty-five  cathedral  chimes,  xylophone,  and  all  the 
necessary  traps  and  effects. 

The  instrument  is  designed  to  play  the  regular  88-note 
player  rolls  on  one  tracker  bar,  and  the  134-note  repro- 
ducing solo  roll  on  the  other,  which  permits  instanta- 
neous change. 

This  is  a  great  advancement  in  automatic  interpreta- 
tion of  organ  and  orchestra  music.  Absolute  control  of 
the  tempo,  organ  combinations  and  orchestrations  with- 
out the  services  of  an  operator  are  assured. 

Has  Required  Expression  Range 

The  improved  tremulant,  with  the  aid  of  the  heavy 
tone  shutters,  gives  the  organ  all  the  range  of  expression 
desired.  The  tempo  control  of  the  88-note  spool  box 
enables  one  with  a  musical  taste  to  follow  the  picture 
with  all  the  rhythm  and  feeling  necessary  to  bring  out 
the  best  results. 

J.  C.  Cox,  manager  of  sales,  will  have  charge  of  the 
display  booth  in  the  Exposition  hall,  and  extends  an  invi- 
tation to  all  exhibitors  to  call  on  him  and  arrange  for  a 
visit  to  the  concern's  modern  factory  and  display  rooms 
a  few  blocks  west  of  the  convention  hall. 


•HIS  WEDDING  NIGHT,"  NEW  COMEDY 

WITH  "FATTY"  ARBUCKLE,  NEARING 

FINISH  FOR  PARAMOUNT  PROGRAM 


Roscoe  ("Fatty")  Arbuckle's  newest  comedy,  "His 
Wedding  Night,"  is  nearing  completion.  Within  the  next 
few  weeks  it  will  be  ready  for  publication  on  the  Para- 
mount program. 

In  this  new  story  the  comedian  is  disguised  as  the 
man  who  puts  bubbles  in  summer  beverages.  From  his 
vantage  point  behind  the  chocolate  and  vanilla  extract 
bottles  "Fatty"  carries  on  his  violent  love  scenes  with 
the  beautiful  cashier,  who,  according  to  the  plot,  is  also 
the  daughter  of  the  proprietor. 

But  "Fatty"  is  not  the  only  suitor  required  by  the 
scenario.  Al  St.  John  of  film  cop  fame,  now  the  drug 
clerk,  also  has  spent  many  unhappy  hours  because  of  the 
soda  clerk's  fondness  for  the  cashier.  "Fatty"  has  car- 
ried on  his  lovemaking  via  the  change  carrier,  and  pro- 
poses one  day  over  an  ice  cream  soda  while  father  and 
Al  St.  John  are  otherwise  engaged.  He  is  accepted  on 
the  spot  and  produces  an  engagement  ring.  St.  John 
discovers  them  planning.their  honeymoon,  and  on  the  plea 
of  getting  change  for  a  customer  rushes  into  the  dental 
parlor  where  father  is  extracting  teeth  and  breaks  the 
unwelcome  news  of  "Fatty's"  victory. 

Father  confronts  the  lovers,  but  the  girl  shows  her 
ring,  and  St.  John  gets  into  an  argument,  so  that  finally 
father  fires  the  drug  clerk  and  accepts  "Fatty,"  also  plac- 
ing him  in  entire  charge  of  his  business.  Before  leaving, 
St.  John  gets  into  a  fight  with  "Fatty."  They  scatter 
ice  cream  and  bottles  in  all  directions  and  demolish  the 
place,  but  "Fatty"  emerges  victorious.  This  is  followed 
by  a  kidnaping  scene,  which  ends  in  comical  disaster  for 
the  kidnapers. 


ARTCRAFT,  POTENT  FACTOR  IN 

TRADE,  CELEBRATES  FIRST  BIRTHDAY; 
KEEPS  "BIGGEST  AND  BEST"  POLICY 

II 


The  Artcraft  Pictures  Corporation  has  rounded  out 
one  year  of  successful  film  exploitation  and  is  celebrating 
its  first  birthday.  Since  its  inception  Artcraft  has  become 
a  potent  factor  in  the  industry,  and  through  its  affiliation 
with  the  Famous  Players-Lasky  Corporation  it  has  added 
to  its  own  great  force  as  a  big  figure  in  the  film  worldJH 

Has  Kept  Its  Promises 

From  the  start  Artcraft  made  it  possible  for  exhibit- 
ors to  show  the  best  in  motion  picture^  and  has  kept  its 
promises  of  the  "biggest  and  best,"  commencing  witli  the 
presentation  of  Mary  Pickford  subjects.  The  new  year 
promises  even  greater  things  from  Artcraft.  with  D.  W. 
Griffith,  Mary  Pickford,  Douglas  Fairbanks.  Thomas  H. 
Ince,  Elsie  Ferguson,  Geraldine  Farrar,  Cecil  B.  Do  Mille 
and  George  M.  Cohan  forming  the  coalition  for  its  com- 
ing productions. 

Especially  valuable  to  the  small  exhibitors  is  the  Art- 
craft offer  of  "special  attractions"  at  nominal  cost,  which 
act  as  a  stimulus  to  their  business. 

Thomas  H.  Ince  Added 

As  to  the  future  plans  of  Artcraft.  it  announces  it 
continue  along  the  lines  already  established.    It  will  use 
the  star  series  selective  booking  policy. 

Mary  Pickford,  at  the  head  of  her  own  company,  will 
continue  to  be  an  Artcraft  offering.    The  most  recent, 
affiliation,    consummated   a    few   weeks   ago,   was  wit!  | 
Thomas  H.  Ince,  who  will  direct  many  forthcoming  Art- 
craft pictures. 


PLACE  WHERE  MONKS  MADE  LIQUEUR 

IN  FRANCE  FOR  MANY  CENTURIES, 

SHOWN  IN  GAUMONT  FOR  JULY  2 


The  place  where  the  jolly  old  monks  made  their  Chai 
treuse  liqueur  to  warm  the  cockles  of  the  heart  for  s- 
many   centuries  is  pictured  in   the   first  Gaumont  fill  j 
through  Mutual,  the  week  of  July  29.    This  is  in  "Toui 
Around  the  World"  No.  39,  for  July  31.     La  Granc 
Chartreuse,  lying  in  the  Alps  of  Southeastern  Franc 
is  a  picturesque  spot,  aside  from  the  interest  of  spe 
tators  in  the  occupation  carried  on  by  the  monks.  C 
the  same  reel  are  pictures  of  Marken,  Holland,  the  islai 
lying  in  the  Zuider  Zee,  and  Majorca,  the  largest 
Spain's    Balearic   Islands   in  the   Mediterranean.  Bo^ 
these  islands  have  a  quaint  individuality  which 
them  very  interesting  upon  the  screen. 

The  second  Gaumont  film  of  the  week  is  the  j 
mont-Mutual  Weekly  Xo.  135,  August  1.  This  will 
tain  the  latest  news  of  the  world,  special  attention  beil 
paid  to  pictures  from  the  front,  secured  in  Europe  bjl 
cameraman  of  the  Societe  des  Etablissements  Gaumoj 

August  2,  Craumont  will  issue  "Reel  Life"  No.  66.  98f 
is  the  Mutual  Magazine  in  Film,  containing  a  divers] 
of  subjects.  "Making  Machine  Guns"  is  the  leading  sfl 
tion,  a  subject  of  vital  importance  at  the  present  tii| 
"Beads  of  Rose  Petals"  discloses  a  quaint  California 
dustry,  and  "Saving  a  Wrecked  Steamship"  shows  hll 
marine  engineers  arc  saving  a  vessel  by  an  unusjl 
method.  "Keeping  the  Boys  Home"  is  in  story  fo If 
pictures  of  the  enjoyment  secured  through  a  home 
Hard  table.  The  reel  concludes  with  animated  drawil 
of  a  humorous  nature,  founded  upon  illustrations] 
"Life,"  the  humorous  publication. 


Xew  Orleans,  La. — The  first  annual  convention  of 
motion  picture  men  of  Louisiana  was  held  here  Juljl 
The  meeting  was  held  under  the  auspices  of  the  Mol] 
Ticture  Exhibitors  of  Louisiana  and  lasted  two  davs. 


EXHIBITORS  HERALD 


31 


5IG  FROHMAN  STARS  AND  PLAYS  ADAPTED 

TO  SCREEN  NAMED  MY  FREULER  FOR  MUTUAL 


Vnn  Murdock,  Julia  Sanderson  and  Olive  Tell,  Noted  Stage 
Players,  to  Appear  in  Same  Vehicle  Successes 
in  Empire  All-Star  Corporation  Films 


,  With  the  first  special  announce- 
lent  of  fall  films  through  the  Mu- 
ial  Film  Corporation  comes  an  out- 
ne  of  the  early  schedule  of  "Charles 
rohman  successes  in  motion  pic- 
pres,"  the  productions  of  the  Empire 
Lll-Star  Corporation's  studios  in  New 
fork. 

[  John  R.  Freuler,  president  of  Mu- 
pal  and  of  the  Empire,  gives  out  the 
Itles  of  a  number  of  the  Charles 
[rohman  pictures  and  the  stars  to 
e  featured,  summarized  in  the  fol- 
lowing schedule: 

i  Ann  Murdock  in  "The  Beautiful 
..dventure,"  "The  Impostor,"'  "Out- 
tst." 

'  Julia  Sanderson  in  "The  Runaway." 

Oliver  Tell  in  "Her  Sister." 
I  "These  stars  and  plays,  chosen 
■om  the  array  of  dramatic  treas- 
k-es  of  Charles  Frohman,  represent 
jie  pick  of  the  Frohman  plays  in  a 
fg  list  of  box  office  winners  which 
re  to'  be  put  into  Empire-Mutual  pic- 
ires,''  said  Mr.  Freuler. 

Have  Stood  Stage  Test 
"These  are  all  plays  which  have 
roven  themselves  in  the  stage  test. 
Jhey  contain  the  stories  that  go 
fcross.  We  know  because  they  have 
one  across.  The  stars  are  the  stars 
,f  the  original  productions  and  the 
■ists  are  largely  the  original  casts 
iroughout. 

"The  standards  which  made  the 
ime  of  Charles  Frohman  dominant 


in  the  field  of  dramatic  production 
are  the  standards  of  the  Empire  stu- 
dios making  Charles  Frohman  suc- 
cesses in  motion  pictures. 

"Charles  Frohman  stars  bring  to 
the  pictures  a  wealth  of  that  cash- 
able personality  which  counts  at  the 
exhibitor's  box  office.  Charles  Froh- 
man brought  to  public  appreciation 
and  made  famous  such  stars  as  Maude 
Adams,  Ann  Murdock,  Billie  Burke, 
Olive  Tell,  William  Gillette,  Julia 
Sanderson  and  countless  others. 

Producing  Plays  with  Care 

"The  organization  of  the  Empire 
All-Star  Corporation  has  made  avail- 
able for  the  first  time  the  full  value 
and  the  full  strength  of  the  dramatic 
institution    which    Charles  Frohman 


created.  The  picture  plays  are  being 
made  with  the  same  exacting  care 
and  the  same  artistic  supervision  that 
characterized  the  building  of  every 
Charles  Frohman  success.  The  studio 
forces  are  being,  given  ample  time 
and  unlimited  facilities  for  the  mak- 
ing of  perfect  pictures. 

"According  to  present  plans  the 
first  of  the  Charles  Frohman  pictures 
will  be  presented  early  in  September. 
W  hile  the  Mutual  is  accepting  reser- 
vation for  that  period,  exact  release 
dates  are  yet  to  be  decided  upon." 


"THE  GENIUS"  IS  TITLE 

OF    SEVENTH  FARCE 

STARRING  BILLY  WEST 

"The  Genius"  is  the  title  of  the 
seventh  Billy  West  King-Bee  com- 
edy, now  in  production.  The  story  is 
timely  in  that  the  plot  deals  with  a 
submarine  invention,  Billy  West  play- 
ing the  part  of  the  inventor.  His 
matrimonial  misadventures  and  mis- 
understandings furnish  the  fun  of  this 
two-reel  farce. 


HARRY  LEONHARDT  QUITS  FOX  TO  BECOME 
WESTERN  EXECUTIVE  FOR  GOLDWYN 


Harry  Leonhardt,  who  since  the 
formation  of  the  Fox  Film  Corpo- 
ration has  been  one  of  the  power- 
ful and  able  executives  of  that 
company,  has  joined  Goldwyn  Dis- 
tributing Corporation  as  general 
western  manager,  and  next  week 
assumes  jurisdiction  over  all  of  the 
Goldwyn  branches  and  business  in 
the  West,  beginning  with  Denver 
and  including  the  Seattle,  San 
Francisco  and  Los  Angeles  offices. 

In  signing  Mr.  Leonhardt,  Gold- 
wyn brings  into  its  organization 
one  of  the  strongest  personalities 
identified  with  motion  picture 
salesmanship  in  the  entire  industry. 
He  leaves  the  position  of  general 
western  representative  for  William 
Fox  to  take  up  larger  duties  with 
this  newer  organization  and  starts 
at  once  on  a  tour  of  inspection  of 
the  territories  under  his  direction. 

Goldwyn's  branches  in  the  four 
zones  of  the  western  division  are: 

Denver,  W.  S.  Rand,  manager; 
Los  Angeles,  G.  C.  Parsons,  man- 
ager; San  Francisco,  C.  M.  Sim- 
mons, manager,  and  Seattle,  C.  F. 
Hill,  manager. 

In  the  four  years  Harry  Leon- 
hardt has  become  one  of  the  best- 
known  men  in  the  sales  side  of  mo- 
tion pictures.  For  twenty-five  years 
he  has  been  identified  with  the 
most  progressive  phase  of  amuse- 
ments and  has  covered  the  entire 
range  of  managerial  effort,  from 
•Shakespearean  drama  to  tableaux 
vivants,  and  modern  vaudeville  with 


both  the  Keith  and  Proctor  inter- 
ests. His  only  motion  picture  con- 
nection until  now  has  been  with 
the  Fox  organization. 

His  first  stop  on  his  trip  through 
his  territory  will  be  in  Denver. 


HARRY  LEONHARDT 
General   Manager  of  Goldwyn's  Western 
Forces 

"I  have  entered  the  splendid  or- 
ganization that  Goldwyn  is  build- 
ing," says  Mr.  Leonhardt,  "because 
Goldwyn  represents  a  new  era  or 
a  new  cycle  in  motion  picture  pro- 
duction." 


32 


EXHIBITORS  HERALD 


EDWARD  NELSON,  SHERMAN-ELLIOTT  CHIEF, 

TO  OPEN  TERRITORIES  ON  "THE  CRISIS"  FILM 


Head   of   Minneapolis   Concern   in.  Chicago   with  David 
Beecher,  Says  Best  States  Not  Yet  Sold;  Powerful 
Dramatic  Play  in  Big  Demand 


Edward  Nelson,  president  of  Sher- 
man-Elliott, Inc.,  together  with  David 
Beecher,  well  known  banker,  came 
from  Minneapolis,  Minn.,  last  week 
and  spent  several  days  in  Chicago  on 
business.  Both  are  cn-thusiastic  over 
the  campaign  to  dispose  of  the  re- 
maining territorial  rights  of  William 
N.  Selig's  film,  "The  Crisis." 

"We  consider  the"  states  yet  unsold 
as  among  the  choicest  territory  for 
this  great  American  drama,"  said  Mr. 
Nelson.  "It  was  finally  decided  to 
offer  the  territory  for  sale  because 
exhibitors  and  others  were  asking  for 
the  pictures  and  objecting  because 
'The  Crisis'  was  cashing  in  for 
theaters  in  adjacent  states.  Realiz- 
ing the  justice  of  these  complaints 
President  Nelson  decided  to  re- 
linquish certain  plans  concerning  the 
reserved  territory  and  to  offer  the 
territory  for  sale.  The  states  include 
Wisconsin,  Iowa,  Arkansas,  Mon- 
tana, New  Mexico,  Minnesota,  Ne- 
braska, Texas,  Idaho,  North  Dakota, 
Kansas,  Oregon,  Colorado,  South 
Dakota,  Oklahoma,  Washington,  Utah 
and  Wyoming. 

Receives  Many  Inquiries 

He  announces  that  since  the  ter- 
ritory was  offered  for  sale  that  a 
very  large  number  of  inquiries  has 
been  received  from  state  rights 
buyers  and  others. 

According  to  reports,  "The  Crisis" 
has  been  cashing  in  wherever  pre- 


sented. The  American  story,  written 
by  Winston  Churchill,  has  a  direct 
appeal  to  patriotism.  There  is  a  rep- 
resentative cast  of  players,  including 
George  Fawcett,  Bessie  Eyton, 
Thomas  Santschi,  Marshall  Ncilan, 
Eugenie  Besserer,  Frank  Weed,  .Matt 
B.  Snyder  and  others.  The  film 
carefully  presents  the  history  and  at- 
mosphere of  the  ante-bellum  days 
and  the  days  of  '61-65.  The  entire 
National  Guard  of  Mississippi  partic- 
ipated in  the  filming  of  scenes  in 
and  around  Vicksburg.  The  battles 
were  staged  on  the  historic  ground 
where  the  engagements  were  fonght 
during  the  war  between  the  states. 
Fort  Sumter  was  also  visited  for 
necessary  local  color. 

Realistic  Lincoln  Appears 

One  of  the  greatest  of  the  details 
of  "The  Crisis"  is  the  very  human 
Lincoln.  William  N.  Selig  has  on 
file  a  number  of  letters  from  Civil 
War  veterans  and  others  who  knew 
Lincoln  and  they  all  attest  to  the  ex- 
cellent characterization  of  Abraham 
Lincoln  in  "The  Crisis."  The  role 
was  enacted  by  the  late  Sam  Drane, 
who  had  made  a  life-long  study  of 
Lincoln.  Even  the  little  whims  of 
the  martyred  President  are  perfectly 
reproduced.  The  role  is  enacted  with 
life-like  care.  Drane's  "Lincoln"  is 
the  only  one  that  has  ever  merited 
a  close-up. 

The  battle  scenes  in  "The  Crisis" 
also  are  true  to  historic  data.  Even 
the  old  fortifications  and  entrench- 
ments used  in  the  siege  and  battle 
of  Vicksburg  are  shown  and  were 
used  by  the  troops  in  the  pictureplay. 


JAMES  AUBREY  TO  STAR 
IN  TWO -REEL  COMEDIES 
FOR  SMALLWOOD  FILM  CO. 


Producer    Plans    to    Make  Artistic 
Comic  Subjects  in  Two- 
Reel  Lengths 

James  Aubrey,  the  comedian,  has 
signed  a  three-year  contract  with  Ar- 
thur N.  Smallwood  of  the  Sniallwood 
Film  Company,  New  York,  to  appear 
in  a  series  of  two-reel  comedies. 


JAMES  AUBREY 
(Smallwood  Film  Company) 

His  salary  under  his  new  arrangi 
ment,  it  is  said,  will  be  $1,000  p< 
week  for  the  first  year,  with  a  stipi 
lation  that  he  is  to  receive  an  h 
crease  over  this  amount  for  the  se 
ond  and  third  years. 

Believing  that  there  is  a  big  ma 
ket  for  good,  clean  comedies,  Arth 
N.  Smallwood  is  prepared  to  ma 
his  forthcoming  productions  techi 
cally  and  artistically  perfect  as  w 
as  funny. 


FRANK  J.  SENG  SEES  "PARENTAGE"  FILM  BIG 
MONEY-MAKER;  SETS  RECORD  IN  NEW  YOR 


New  York  and  Chicago  film  theater 
patrons  have  endorsed  "Parentage," 
the  thought  film  produced  by  Hobart 
Henley  and  presented  by  Frank  J. 
Seng  on  the  state  rights  market. 

This  production  had  its  premiere  at 
the  Rialto  Theater,  New  York,  July 
8  and  played  to  more  people  than  any 
feature  attraction  has  ever  drawn  into 
that  motion  picture  theater. 

Exhibitors  and  film  buyers  are 
familiar  with  Mr.  Seng's  declaration 
that  "Parentage"  is  not  a  $2  picture, 
also  with  his  reasons  for  selecting  the 
Rialto  Theater  of  New  York  in  pref- 
erence to  exploiting  Hobart  Henley's 
film  in  a  dark  stage  house.  If  the 
results  of  the  Rialto  at  box  office 
prices  ranging  up  to  50  cents  be  taken 


as  a  criterion,  "Parentage"  should  i 
found  an  excellent  box  office  attr  M 
tion. 

Mr.  Seng,  while  in  New  York  'fa 
week,  said:  "The  success  of  our  op 
ing  vindicates  absolutely  my  faith  n 
such  a  picture  as  'Parentage' — pictus 
that  are  clean,  that  entertain  anckt 
the  same  time  drive  home  a  spleild 
moral  lesson.  I  know  that  every  I 
hibitor  (and  I  am  one,  you  know)  |U 
make  money  with  'Parentage'  whejit 
reaches  them  through  the  state  ri;l* 
buver." 


Vancouver,  B.  C. — E.  T.  Wright 
Calgary,  who  was  handling  "The  > 
rier"  for  Canada,  is  in  Vancouve  ? 
business. 


EXHIBITORS  HERALD 


55 


THE  FILM  STOCK  MARKET 

By  Paul  H.  Davis  &  Company 
Chicago 


Bid 

American  Film  Company    65 

  90 

  96 


Lincoln  Film  Corporation,  Pfd. 
Lone  Star  Corporation,  Pfd.. 


>tar  Corporation,  Com   255-'; 


Asked 
70 
100 
99 

27  y2 

18 
24 
55 
25 
25 
1J4 

m 


tutual  Film  Corporation,  Com   16 

[utual  Film  Corporation,  Pfd   21 

New  York  Motion  Picture  Corporation   48 

rth  American  Corporation,  Com  

tes  Film  Corporation,  Com  

.anhouser  Film  Corporation   ^ 

'riangle  Film  Corporation    ll/2 

orld  Film  Corporation    ^jj 

New  York  Motion  Picture  stock  has  been  active  dur- 
ing the  last  two  weeks,  selling  up  as  high  as  75.  A  num- 
ber of  shares  changed  hands  between  65  and  75,  after 
vhich  the  market  became  very  quiet,  and  at  present  stock 
is  offered  at  55,  with  practically  no  bids. 

Lone  Star  preferred  is  in  demand  at  96,  with  small 
quantities  of  stock  offered  around  99.  This  stock  is  now 
lex-dividend.  The  common  has  been  active  with  a  number 
jof  trades  reported  between  26  and  27. 

Mutual  common  remains  auiet  with  stock  offered  at 
1 18,  and  very  few  buying  inquiries.  Xo  recent  trades  have 
been  reported  on  the  preferred. 

Triangle  Film,  after  its  recent  rise  to  2^4,  has  declined 
nearly  a  point,  with  sales  between  1^4  and  1$4. 

Quotations  July  17,  1917. 


This  department  will  furnish  on  request,  such 
statistics  as  are  available  concerning  the  above  or 
other  motion  picture  stocks,  providing  such  request 
does  not  call  for  an  expression  of  opinion  concern- 
ing the  policy  of  the  companies  or  the  future  prices 
of  the  stocks. 


J.  B.  SARDY  &  CO. 

Film  Stocks        Bonds  Investments 
131  South  La  Salle  Street 

Telephone  Majestic  7640         ::  Chicago,  Illinois 


FILM  EXPORT  TRADE  FROM  U.  S. 

SHOWS   STEADY    GAIN   IN  FOREIGN 

COUNTRIES  THROUGHOUT  THE  WORLD 


■Reports  on  markets  for  motion  picture  films  in  dis- 
tricts of  the  various  countries  throughout  the  world 
show  steady  gains  have  been  made  by  the  United  States 
during  the  past  five  years  toward  the  leadership  in  this 
industry  and  literally  made  it  possible  for  the  whole 
world  to  "see  America"  on  a  large  scale. 

Export  Trade  Is  Big 
The  exports  of  exposed  films  from  manufacturers  in 
the  United  States  increased  from  32,192,018  feet  in  the 
fiscal  year  1913  to  158,751,786  feet  in  the  fiscal  year  1916. 
and  their  value  increased  from  $2,276,460  in  the  year 
ended  Tune  30,  1913,  to  $6,757,658  in  the  year  ended  June 
30,  1916.  Exports  to  Europe  were  17,762,429  feet,  valued 
at  $1,317,531,  in  1913,  and  126.749,563  'feet,  valued  at 
$4,851,866,  in  1916;  to  Xorth  American  countries,  10,846.- 
822  feet,  valued  at  $759,544,  in  1913,  and  17,603,193  feet, 
valued  at  $1,070,823,  in  1916;  to  South  America.  811.259 
feet,  valued  at  $39,629.  in  1913,  and  2.638.328  feet,  valued 
at  $126,007.  in  191-6;  to  Asia,  770,418  feet,  valued  at  $33  - 
065,  in  1913,  and  3,336,997  feet,  valued  at  $119,189.  in 
1916;  to  Oceania.  1.992,000  feet,  valued  at  $126,040,  in 
1913,  and  8,380,999  feet,  valued  at  $5S3.054,  in  1916;  and  to 


Africa,  9,090  feet,  valued  at  $651,  in  1913,  and  42,706  feet, 
valued  at  $6,719,  in  1916. 

Imports  of  Raw  Material 

Official  figures  reveal  the  fact  that  the  producers  of 
this  country  have  been  gradually  turning  the  import  trade 
in  films  from  the  "manufactured  class"  to  the  "raw  ma- 
terial."' Notwithstanding  the  immense  growth  in  the 
scope  of  such  entertainments  in  the  United  States,  im- 
ports of  the  finished  product  have  been  dwindling  for 
several  years;  but,  on  the  other  hand,  our  imports  of 
sensitized  but  not  exposed  films  have  shown  substantial 
increase  in  quantities.  Imports  of  such  raw  material 
amounted  to  44.717,323  feet,  valued  at  $889,560.  in  1914, 
and  to  58,490,768  feet,  valued  at  $750,023,  in  1916.  The 
reduction  in  total  value  gives  this  class  of  goods  a  unique 
distinction  in  an  era  of  high  prices. 

Decrease  in  Negative  Value 

Imports  of  motion  picture  "positives'"  reached  the  low- 
est mark  of  recent  vears  in  1916,  when  the  amount  was 
6.742,988  feet,  valued"  at  $256,332,  compared  with  14.274.78S 
feet,  valued  at  $825,983.  in  1912,  and  20,057,144  feet,  val- 
ued at  $1,009,469,  in  1914.  Negatives  have  largely  de- 
creased in  value,  with  an  annual  loss  since  the  fiscal  year 
1913.  American  art  is  being  spread  broadcast  through- 
out the  world,  while  other  countries  assist  in  supplying 
the  foundation  upon  which  that  art  is  expressed. 


OFFICIAL  CUT-OUTS  MADE  BY  THE  1 
CHICAGO  BOARD  OF  CENSORS 


Triangle,  "Her  Excellency  the  Governor" — Subtitle:  "You're  around 
with  her  quite  often — why  don't  you  compromise  her?" 


Edison.  "Light  in  Darkness" — Reel  4,  last  half  of  forcible  kissing 
scene  to  include  where  man  drags  girl  to  screen. 


Fox,  "Patsv" — Reel  2,  introduction  of  criminal  characters. 


Pathe,  "The  Woman  in  White" — Subtitles,  "Patience,  my  friend, 
something  tells  me  your  wife  will  not  enjoy  good  health  here"  ;  "Yes, 
my  friend,  the  crazy  woman  is  critically  ill — she  will  not  trouble  you 
long." 


Pasquaili,  "The  Two  Sergeants" — Entry  through  window;  opening 
chest  and  stealing  papers. 


THIS  WEEK  AT  DOWNTOWN 
CHICAGO  THEATERS 


ALCAZAR— Fox,  "To  Honor  and  Obey."  with  Gladys  Brockwell : 
Triangle,  "Mother  Instinct,"  with  Enid  Bennett;  Mutual.  "The  Cure," 
with  Charlie  Chaplin;  Triangle,  "The  Sawdust  Ring,"  with  Bessie 
Love:  World.  "Youth."  with  Carlyle  Blackwell  and  June  Elvidge; 
Metro,  "The  Hidden  Spring,"  with  Harold  Lockwood;  Fox,  "The  Two 
Little  Imps,"  with  June  and  Katherine  Lee. 


BAXDBOX — Mutual,  "Behind  the  Screen."  with  Charlie  Chaplin. 

BIJOU  DREAM — Julius  Steger,  "Redemption,"  with  Evelyn 
Xesbit. 


BOSTOX — Triangle.  "Mother  Instinct,"  with  Enid  Bennett ;  Para- 
mount. "The  Love  that  Lives,"  with  Pauline  Frederick;  Triangle, 
"The  Sawdust  Ring,"  with  Bessie  Love  ;  World,  "Youth."  with  Carlyle 
Blackwell;  Metro.  "The  Hidden  Spring."  with  Harold  Lockwood; 
Paramount,  "Forbidden  Paths,"  with  Vivian  Martin ;  Fox,  "To  Honor 
and  Obey,"  with  Gladys  Brockwell. 


CASTLE — Vitagraph,  "The  Message  of  the  Mouse,"  with  Anita 
Stewart. 


COLOXIAL — J.  Seng.  "Parentage,"  with  Hobart  Henley  and  Bar- 
bara Castleton. 


ORPHEUM — Paramount,  "At  First  Sight,"  with  Mae  Murray ; 
Paramount,  "Bifr  Timber,"  with  Kathlyn  Williams  and  Wallace  Reid ; 
World,  "Youth,"  with  Carlyle  Blackwell  and  June  Elvidge;  Butterfly. 
"The  Greater  Law."  with  Myrtle  Gonzales;  Metro,  "The  Hidden 
Spring,"  with  Harold  Lockwood  (two  days). 

PLAYHOUSE — Universal,  "Come  Through !"  with  Hobart  Rawlin- 
sou  and  Alice  Lake. 


ROSE — Paramount.  "The  Love  that  Lives,"  with  Pauline  Frederick. 


STUDEBAKER— Frohman,  "God's  Man."  with  H.  B.  Warner. 
ZIEGFELD— Metro.  "The  Slacker,"  with  Emily  Stevens. 


34 


EXHIBITORS  HERALD 


NATION-WIDE  BILLBOARD  CAMPAIGNS  IN  U.  S. 

AND  CANADA  WILL  BE  MADE  BY  GOLDWYN 


Every  Town  and  City  of  5,000  Population  or  More  and 
Every  Distributing  Zone  to  Be  Liberally  Cov- 
ered; Artists  to  Make  Paper 


Goldwyn  Pictures  Corporation  has 
signed  a  contract  with  the  American 
Poster  Association  through  Wads- 
worth-Nathanson  Agency  of  Canada 
and  Edward  Hardin  of  New  York  for 
a.  nation-wide  billboard  campaign  to 
be  made  during  the  summer  and  fall 
months  throughout  the  United  States 
and  Canada. 

To  Bill  Towns  and  Cities 

The  extent  of  this  campaign  to 
back  up  the  local  exhibitors  of  Gold- 
wyn Pictures  and  to  focus  attention 
upon  the  Goldwyn  stars  will  be  un- 
derstood better  by  stating  that  ex- 
tensive postings  will  be  made  in 
every  town  and  city  in  the  United 
States  of  5,000  population  or  more 
and  that  every  Goldwyn  distribution 
zone  is  liberally  covered. 

A  remarkable  twenty-four  sheet, 
pronounced  to  be  one  of  the  most  dis- 
tinctive pieces  of  paper  ever  designed 


and  executed  by  a  lithographer,  will 
be  the  first  piece  of  Goldwyn  paper 
to  herald  the  names  of  Goldwyn's  fa- 
mous stars.  There  will  be  a  monthly 
change  of  copy,  with  other  equally 
distinctive  papers  to  follow. 

First  Poster  by  Artists 

The  first  Goldwyn  poster  is  the 
work  of  a  distinguished  group  of 
painters  and  has  been  made  by  the 
.Miner  Lithograph  Company.  It  is 
of  such  a  type  that  it  will  immedi- 
ately become  one  of  the  noteworthy 
decorative  attractions  of  all  American 
communities. 

The  posting  contract  calls  for  an 
expenditure  in  excess  of  $100,000. 

Not  to  be  outdone  by  its  American 
parent,  Goldwyn  Pictures,  Ltd.,  of 
Canada  will  post  all  the  cities  and 
towns  in  the  Dominion  of  5,000  pop- 
ulation and  over. 


GERALDINE  FARRAR  STARTS  NEW  FILM  AT 

LASKY  STUDIOS  UNDER  CECIL  B.  DE  MILLE 


At  the  headquarters  of  the  Artcraft 
Pictures  Corporation  in  New  York  it 
is  announced  this  week  that  Geral- 
dine  Farrar  has  started  work  on  her 
initial  production  for  this  organiza- 
tion at  the  Lasky  studio  in  Holly- 
wood, Cal. 

Cecil  B.  De  Mille,  it  is  announced,  is 
giving  his  personal  attention  to  the 
direction  of  the  new  Farrar-Artcraft 
offering,  and  all  efforts  are  being 
made  to  present  in  this  cinema  the 
greatest  achievement  of  not  only  the 
star  but  of  the  producer  as  well. 

Although  the  nature  of  the  story 
as  well  as  its  title  has  not  yet  been 


announced,  it  is  said  that  in  this  pro- 
duction the  noted  diva  will  have  even 
a  stronger  and  more  thrilling  role 
than  that  of  Joan,  her  recent  sensa- 
tional success. 

Supporting  Miss  Farrar  is  an  ex- 
ceptional cast,  selected  with  partic- 
ular care  by  Mr.  De  Mille.  Many 
of  'these  players  appeared  with  the 
star  in  "Joan  the  Woman,"  including 
Wallace  Reid,  who  again  plays  oppo- 
site the  noted  actress  in  her  newest 
film  play.  Several  of  the  largest 
scenes  ever  staged  at  the  new  Lasky 
plant  have  already  been  completed 
for  Miss  Farrar,  who  has  started  on 
her  new  film  with  great  enthusiasm. 


BIG  SOCIETY  BALL  SCENE  IN  EDWARD  WARREN'S 

NEW  FILM  IS  STAGED  ON  BIG  SCALE  IN  OPEN 


One  of  the  big  attractions  of  Ed- 
ward Warren's  new  production  now 
being  rapidly  completed  is  a  society 
ball,  some  of  the  scenes  of  which  are 
laid  in  the  open. 

To  secure  the  proper  atmosphere 
for  this  Mr.  Warren  personally  in- 
spected a  number  of  the  most  exclu- 
sive homes  around  New  York  before 
he  found  what  he  wanted.  With  the 
natural  beauties  of  the  garden  and 
the  decorations  and  lights  furnished 
by  the  studio  it  promises  to  be  one 
of  the  most  elaborate  outdoor  scenes 
ever  attempted. 


Other  scenes  from  the  ball  will  be 
laid  indoors  and  the  decorators  have 
been  busy  at  the  studio  for  the  last 
week  endeavoring  to  outdo  even  the 
beauties  of  the  garden  scenes.  More 
than  three  hundred  people  will  be 
used  in  these  scenes. 


Toronto,  Ont. — William  Sturgis  of 
the  Imperial  Theater  here  is  away 
on  a  week's  vacation  in  an  effort  to 
lure  the  fish  away  from  their  accus- 
tomed haunts. 


PETER  PAN  FILM  CORP. 
TAKES    OVER  MO-TOYS;  I 
STUDIO  MOVED  TO  N.  Y. 

With  the  return  of  H.  C.  AIM 
president  of  the  Peter  Pan  Film  Cor- 
poration, from  Chicago,  where  he  ha: 
been  for  the  past  week,  the  announce 
ment  is  made  that  the  Mo-Toy  com 
edies  have  been  taken  over  by  th 
Peter  Pan  Film  Corporation, 
company  will  move  the  studio  ffio 
Chicago  to  New  York,  where  the  con 
edies  will  be  made  in  the  future, 

Ever  since  these  amusing  doll  pi 
tures  made  their  appearance  on 
market  they  have  been  produced 
Chicago  manufacturers,  who  have 
sued  them  through  the  Peter  Pan  Fil 
Corporation.    The  demand  for  the 
has  been  such  that  President  All 
finally  decided  it  would  be  most  a 
vantageous  to  take  over  the  enti 
producing   plant   from    the  Mo-T 
Company  and  move  the  entire  orgai 
zation  to  New  York  City. 

In  addition  to  publishing  the  li 
Toys  the  new  consolidation  is  goi 
to  introduce  a  single-reel  novel 
which  will  contain  surprises  for  t 
public,  it  is  said,  and  they  will 
in  the  market  for  pictures  of  200  f 
in  length  and  upwards. 


Toronfo,  Ont.  —  The  Moving  F 
ture    Projection    Machine  Operat' 
have  sent  an  ultimatum  to  the  t" 
atcr  managers  of  Toronto  demand 
a  raise  in  scale  from  $15  a  week 
$18  a  week  when  engaged  solely 
night  work.    Where  the  operator  ps 
in  an  eight-hour  day  the  rate  of  » 
a  week  is  asked. 


GENERAL 


The  Venturers" — (two-reel  O. 
■Iiry  Broadway  Star  feature,  with 
■  .Frank  Glandon). — The  Venturer 
ar  the  Adventurer  meet.  The  Ven- 
tu  r  wants  to  become  an  Adven- 
tu  r  and  the  Adventurer  a  Ventur- 
«-  Into  their  lives  comes  a  sweet 
jni  a  girl  who  lives  in  a  house  that 
Ki  household.  Love  changes  the 
V' turer  into  an  Adventurer  and  the 
Ak-nturer  into  a  Venturer. 

The  Coming  Out  of  Maggie" — 
i;(to-reel  O.  Henry  Broadway  Star 
Saure,  with  Nellie  Spencer). — Mag- 
gf  Toole  is  the  belle  of  East  Side. 
tH*-  hero  is  Dempsey  Donovan,  the 
viant  leader  of  the  Give  and  "Take 
Alociation  hop,  held  each  Saturday 
•pit.  But  Dempsey  is  far  out  of 
Kggie's  reach.  One  Saturday  night 
l^ggie  comes  in  with  Terry  O'Sul- 
wln.  Dempsey  learns  that  he  is  un- 
k  >\vn  in  the  community  and  picks 
alight.  Terry  is  about  to  strike 
Iimpse'y  with  a  stiletto  when  Mag- 
g  interferes.  After  Terry  has  been 
p;  out,  Dempsey  takes  a  new  inter- 
el  in  Maggie.  He  takes  her  home 
t  t  night  and  after  that  takes  her 
t  the  hop  each  Saturday  night. 

'No  Story" — (two-reel  O.  Henry 
loadway  Star  feature  with  Stanley 
^lpole). — Tripp  of  the  mechanical 
i  jartment  of  the  Beacon  comes  to 
(aimers,  space  writer  on  the  same 
per,  and  tells  him  of  a  story  which 
ight  be  secured  if  he  will  spend 
fir  dollars.  Chalmers  goes  with 
ipp  to  a  boarding  house  where 
ipp  has  taken  a  beautiful  young 
*1  who  has  come  from  the  country 
|  find  her  city  lover,  Tom  Brown, 
lien  Chalmers  learns  the  story  he 
iks  the  girl's  board  and  gives  her 
sikient  fare  to  return  home,  where 
f;  is  to  wed  a  wealthy  farmer.  Af- 
11'  the  girl  has  left  Chalmers  learns 
' it  Tripp  is  the  missing  Tom  Brown 
Jd  realizing  that  the  drama  of  the 
Iman  souls  is  too  sacred  to  pro- 
lie  he  returns  with  a  "no  story" 
I  oort. 

,'A  Daughter  of  the  Southland"— 
£y  16  (two-reel  Selig  war  drama, 
1th  Harold  Vosburg). — Betty  Vance 
d  Cal  Buchanan  are  planning  to  be 
ferried  when   war  breaks   out  be- 
een  the  No<-th  and  South.    Cal  is 
mmissioned  to  secure  the  yankee 
ins.    He  arrives  in  a  load  of  hay, 
|j  captured  and  imprisoned.    He  es- 
pes.     Betty's  brother,   a  member 
the  Merrimac  crew,  is  injured,  and 
tty  steals  his  clothes  and  engages 


in  the  battle  between  the  Merrimac 
and  Monitor.  At  the  close  of  the 
war,  Cal  and  Betty  again  plan  their 
wedding. 

"The  L.  X.  Clew"— July  21  (one- 
rctl  Selig  detective  drama,  with  Vir- 
ginia Kirtley). — Smith,  butler  in  the 
home  of  the  Nelsons,  and  a  smooth 
crook,  steals  the  necklace  of  Mrs. 
Nelson.  After  the  robbery  is  dis- 
covered detectives  are  called  in.  In-, 
vestigation  reveals  faint  chalk  marks 
on  the  window  sill.  An  examination 
of  the  butler's  property  shows  the 
same  marks  on  the  soles  of  his  shoes. 
With  this  clue  the  necklace  is  soon 
found  in  the  watch  case  of  the  butler. 

"A  Little  Speck  in  Garnered  Fruit" 

— (two-reel  O.  Henry  Star  feature, 
with  Carlton  King). — The  bride  whis- 
pers to  her  new  husband  that  she 
would  like  to  have  a  peach.  The  hus- 
band, ever  willing  to  do  his  wife's 
bidding,  sallies  forth  in  quest  of  a 
peach.  Finding  his  search  hopeless 
he  goes  to  a  police  station  and  offers 
to  lead  a-  raid  on  Denver  Dick's 
gambling  house,  knowing  that  there 
he  will  find  a  peach.  After  being 
badly  beaten  he  finds  a  peach  and 
takes  it  to  his  bride  only  to  be  told 
that'  she  wrould  much  rather  have  an 


"Muggsy  in  Bad" — (one-reel  Ray 
comedy,  with  Emma  and  Johnny 
Ray). — Muggsy  is  constantly  hen- 
pecked by  his  two  hundred  pound 
spouse.  goes  out  and  is  hit  by 

an  auto.  Only  blood  transfusion  will 
save  his  life  and  the  cop  who  brought 
him  to  the  hospital  is  willing  to  give 
some  of  his  blood.  After  the  trans- 
fusion, Muggsy  comes  out  a  strong 
man  and  Mrs.  Spifflcs  finds  out  that 
she  is  handling  a  new  Muggsy.  How- 
ever, the  cop  is  weak  and  ailing  and 
cames  to  Muggsy  demanding  the  re- 
turn of  the  borrowed  blood.  After 
the  blood  has  left  Muggsy's  veins, 
Mrs.  Spiffles  again  resumes  her  reign 
of  terror. 

"A  Laundry  Mixup" — (one-reel  Ray 
comedy,  with  Johnny  and  Emma 
Ray). — Casey  is  foreman  of  a  gang  of 
bricklayers  who  go  on  a  strike.  Casey 
learns  that  the  Chinese  laundry  is  for 
sale  and  he  and  his  wife  purchase  it. 
In  order  to  keep  up  appearances,  both 
dress  in  Chinese  costumes.  When 
customers  come  for  their  bundles  the 
Casey's  turn  over  any  bundle.  Dis- 
couraged at  the  number  of  people 
returning  demanding  rectification  for 
the  mistakes,  Casey  turns  over  the 
entire  stock  to  them. 


MUTUAL 


"Fate  and  the  Child"— July  30 
(four-reel  American  drama,  with  Wil- 
liam Russell). — Blair  Stanley  comes  to 
America  intent  upon  removing  "Little 
Arthur"  Stanley,  .who  stands  in  his 
way  to  succession  of  the  Stanley 
Earldom.  Little  Arthur  is  under  the 
protection  of  Quabba,  the  gypsy  chief, 
and  Louise  Grafton.  The  prized 
jewel  is  stolen  from  the  child  by  an 
accomplice  of  Blair  Stanley  and 
turned  over  to  him  but  is  stolen  back 
by  Quabba.  Vivian  Stanley,  deserted 
wife  of  Blair,  follows  him  to  Ameri- 
ca and  helps  thwart  his  efforts  to 
kill  the  child.  Louise  Grafton  and  . 
Quabba  save  the  child  from  his  mur- 
derous uncle  and  help  him  come  into 
possession  of  his  estate  and  his  title. 

"Man  Proposes" — July  31  (one- 
reel  LaSalle  comedy). — Otto  a  young 
newspaper  man,  receives  a  very  good 
offer  on  an  Alaskan  newspaper.  He 
is  advised  to  bring  his  wife  along. 
He  starts  proposing  to  all  the  girls 
in  his  boarding  house,  but  he  has 
forgotten  the  letter  and  can  show  no 
evidence  of  his  good  fortune  so  the 
girls  refuse.  However,  one  of  the 
girls  finds  the  letter  and  shows  it  to 
the  others  and  they  all  rush  to  him, 
but  he  marries  the  chamber  maid 
who  has  always  admired  him. 

"Jerry's  Big  Stunt" — August  2 
(one-reel  Cub  comedy  with  George 
Ovey). — The  proprietor  of  a  hotel 
has  widely  advertised  that  Count  de 
Cuckoo  will  be  a  guest  at  his  hotel 
and  as  a  result  he  is  swamped  with 
reservations.  At  the  last  moment  the 
Count  is  unable  to  come  and  notifies 
the  proprietor.  Not  knowing  what  to 
do,  the  proprietor  asks  Jerry  to  rep- 
resent the  Count,  which  he  willing- 
ly does.  Then  the  real  Count  arrives 
and  a  duel  is  staged.  Jerry  wins  and 
elopes  with  the  daughter  of  the  hotel 
proprietor. 


UNIVERSAL 


"The  Gray  Ghost"— July  23  (Epi- 
sode No.  5,  two  reels,  with  Harry 
Carter). — Williams,  secretary  to  Ara- 
bin  the  jeweler,  and  one  of  the  Gray 
Ghost's  tools,  knocks  Arabin  uncon- 
scious and  gets  the  two  million-dollar 
necklace.  The  Gray  Ghost  goes  to 
his  yacht,  where  he  holds  Morn  Light 
and  Hildreth.  Both  are  in  an  un- 
conscious condition  and  the  Gray 
Ghost  is  elated  for  he  believes  that 
within  a  short  time  the  necklace  will 
be  in  his  possession. 


36 


EXHIBITORS  HERALD 


"A  Soldier  of  the  Legion" — July 
24  (three-reel  Gold  Seal  drama,  with 
George  Pearce).  —  McTavish  and 
''Spike'"  decide  to  write  a  story  and 
make  Celeste,  the  boarding  house 
slavey,  the  heroine.  Their  story  tells 
of  how  an  Algerian  commandant 
desires  Celeste,  a  beautiful  young 
girl.  Celeste  is  captured  but  she  is 
rescued  by  Lieutenant  Delnay,  aid 
to  the  commandant.  Celeste  and 
Delnay  escape  pursued  by  the  Al- 
gerian army.  Delnay  kills  the  en- 
tire army  and  he  and  Celeste  depart 
for  America.  When  Celeste  reads  the 
story  she  puts  it  in  the  stove  and 
burns  it.   

"Seeing  Things" — July  24  (one-reel 
Nestor  comedy,  with  Eddie  Lyons 
and  Lee  Moran). — Eddie  and  Edith 
quarrel,  and  Eddie  leaves  for  Lone- 
some Lodge,  a  mountain  club  which 
is  only  occupied  during  the  regular 
season.  Shortly  after,  Edith  and  a 
girl  friend  go  to  the  lodge  because 
Edith  is  anxious  to  make  up  the 
quarrel.  Some  counterfeiters  are  oc- 
cupying the  cellar  of  the  lodge  and 
when  Edith  arrives  she  is  held  pris- 
oner by  the  counterfeiters.  Eddie 
comes  to  her  rescue,  after  which  he 
and  Edith  are  married  and  the  coun- 
terfeiters are  rounded  up. 

"The    Sign    of    the  Cucumber"— 

July  25  (two-reel  L-Ko  comedy,  with 
Tom  Delmar). — Red  Nose  and  his  pal 
arrive  in  town  planning  to  rob  the 
bank.     They   learn   that   the  sheriff 
of  the  town  is  the  double  of  Red 
Nose's  pal.    They  also  learn  that  the 
sheriff  has  the  mark  of  a  cucumber 
on  his  arm.    Red  Nose  and  his  pal 
capture  the  sheriff  and  change  clothes 
with  him.     The  pal  returns  as  the 
JiUcriff   and    >s    iust    petting  married 
f  to  Eva,  the  sheriff's  sweetheart,  when 
f    the  sheriff  returns.     A  fight  ensues 
/     and  the  pal  is  ousted  and  the  lovers 
are  reunited. 

"Canning    the    Cannibal    King" — 

July  26  (one-reel  Joker  comedy,  with 
Za  Su  Pitts). — Inbad  is  shipwrecked 
on  a  cannibal  island.  Priscilla  Potts, 
the  missionary,  sees  and  falls  in  love 
with  him.  Inbad  is  afraid  of  Pris- 
cilla and  runs  away.  Looptheloop, 
queen  of  the  cannibals,  takes  Inbad 
to  her  hut  and  he  expects  to  be 
boiled  alive.  He  is  rescued  by  Pris- 
cilla and  rather  than  marry  the  mis- 
sionary he  jumps  into  the  ocean  and 
swims  away. 

"The  Beautiful  Impostor"— July  26 
(two-reel  feature,  with  Mary  Fuller). 
— Mrs.  Grayson-Dodge  has  widely 
advertised  that  the  Countess  De 
Mobre  will  be  present  at  her  house 
party  and  at  the  last  moment  she 
learns  that  the  Countess  is  ill  and 
unable  to  be  present.  Isabel  Whit- 
lock,  a  model,  is  selected  to  repre- 
sent the  Countess.  She  meets  Bob 
Hathaway  and  they  are  mutually  at- 


tracted. After  the  house  party  Isa- 
bel goes  back  to  her  work.  One  day- 
Bob  and  his  sister  come  to  the  estab- 
lishment, to  purchase  gowns  and  Bob 
is  glad  to  again  meet  Isabel.  After 
Isabel  learns  that  she  has  come  into 
the  possession  of  some  property,  she 
and  Bob  become  engaged. 

"Caught  in  the  Act"— July  27 
(two-reel  Victor  comedy-drama, 
with  Herbert  Rawlinson).  —  Tom 
awakens  one  morning  with  a  head- 
ache and  is  unable  to  remember  what 
happened  the  night  before.  Some  of 
his  friends  call  him  up  and  tell  him 
he  has  committed  a  terrible  crime. 
Believing  himself  to  be  a  desperate 
criminal  of  some  kind  he  willingly 
accepts  the  invitation  of  his  sweet- 
heart to  accompany  her  *:o  the  coun- 
try. On  the  way  he  is'  chased  by 
detectives.  He  escapes  them  and  is 
carried  off  by  some  crooks  who  de- 
mand a  division  of  the  loot.  After 
he  has  been  placed  in  a  cell  he  learns 
that  he  has  been  mistaken  for  Cur- 
ley,  the  Fox,  a  crook,  and  he  also 
learns  that  his  crime  was  the  sign- 
ing of  the  pledge. 

"The  Soubrette"— July  28  (one- 
reel  Joker  comedy,  with  Gale  Henry). 
— Lizzie  has  a  sweetheart  down  on 
the  farm  and  when  she  sees  a  city 
vamp  arrive  she  fears  for  her  sweet- 
heart's safety.  In  her  dreams  she 
sees  the  vamp  and  her  sweetheart  go 
to  a  cafe  and  sees  the  vamp  set  a 
trap  for  him.  She  sees  herself  suc- 
ceed in  getting  her  sweetheart  away 
from  the  vamp  and  then  sees  the 
vamp  stab  him.  However,  when  she 
sees  the  vamp  with  a  large  family  of 
children  she  realizes  she  has  been 
dreaming. 


K-E-S-E 


"Knights  of  the   Square  Table 

July  21  (four-reel  Edison-Conquest 
drama,  with  Paul  Kelly). — The  read- 
ing of  "The  High  History  of  King 
Arthur  and  His  Knights"  instills  into 
the  mind  of  Pug  Haddon  a  desire 
for  adventure.  He  forms  an  organ- 
ization which  he  calls  "Wharf-rats, 
Motherless  Knights  >  Erring  of  the 
Square  Table,"  and  they  set  forth  in 
search  of  adventure.  They  come  up- 
on a  squad  of  boy  scouts  and  torment 
them.  In  a  "scrum"  Pug  is  injured 
and  is  assisted  by  the  boys'  first  aid 
training.  Continual  meeting  with  the 
Iboy  scouts  impresses  Pug  with  their 
superiority  and  he  makes  the  W.  M. 
K.  E.  S.  T.  a  branch  of  the  /Boy 
Scouts. 


ne «coy 
p|ate" 


"The  Legend  of  the  Willow 

— July  21  (one-reel  Edison-Conquest 
drama). — Li  Chi  loves  Chang  but  her 
father  wants  her  to  marry  Chung 
Wang.  When  she  refuses  he  makes 
her  a  prisoner.  Li  Chi  writes  a  note 
to  her  lover  telling  him  to  come  to 


her.  He  does  and  they  escape  t< 
the  gardener's  house,  pursued  by  th 
angry  father.  The  gardener  help 
them  to  escape  to  an  island,  wher 
they  live  happily  until  the  father  burn 
the  house  over  their  heads.  But  the; 
are  loved  by  the  gods  and  are  trans 
formed  into  a  pair  of  snowy  doves 


Big  Stick"— July  28 
m-Conquest  drama/ 


"Billy  and  the 

(four-reel  Edison- 
with  Raymond  McKee). — Billy  Bar- 
low, a  young  American,  is  superinten-1 
dent  of  the  municipal  electric  light-] 
ing  plant  in  the  capital  of  Hayti.  The 
president  refuses  to  pay  Billy  his 
salary.  This  prevents  Billy  from' 
marrying  Claire  Ducrot,  with  whom') 
he  is  in  love.  Claire  is  frantic  be- 
cause her  mother  insists  that  she1 
marry  the  wealthy  Monsieur  Paillard. 
The  night  of  her  wedding  Billy  is 
successful  in  getting  his  salary  from 
the  president  and  just  as  the  bridal 
party  marches  up  to  the  altar  the 
lights  go  out.  In  the  confusion 
Claire  escapes  and  she  and  Billy 
elope.  Paillard  not  wishing  to  waste 
the  money  spent  for  the  marriage- 
license  marries  Claire's  mother. 

"Two    Kentucky    Boys" — July  28 

(two-reel  Edison-Conquest  drama, 
with  Peggy  Adams). — Gum  Jenkins 
and  Skinny  Brown  are  staunch 
friends.  Both  admire  Susie  Wither- 
all.  War  comes  and  Gum  goes  to 
take  arms  with  the  North  while  Skin- 
ny goes  to  the  South.  As  they  bid 
Susie  goodby,  Susie  indicates  that 
she  prefers  Skinny.  During  the  war 
Gum  comes  upon  Skinny  wounded 
and  makes  him  a  prisoner.  Susie, 
with  whom  he  was  hiding,  is  indig- 
nant at  Gum,  but  Skinny  shows  her 
where  Gum  is  doing  his  duty.  After 
the  war  Skinny  and  Susie  marry  and 
Gum  shows  his  loyalness  to  Skinny 
e  ven  in  love  as  in  war. 


r 

u 


BLUEBIRD, 

DAY 

n  YOUR  House 


i 


EXHIBITORS  HERALD 


37 


By 

certain  well  known  exhibitor 
it  town  recently  paid  a  visit  to 
Lea-Bel  Company  exchange. 
Jter  looking  over  several  of  their 
itures,  he  begged  to  know:  "Are 
|U  still  handling  those  Japanese 
is,  them  Mo-Toys,  is  what  I 
^an?"  Let  it  go  at  that,  old  top, 
at's  nothing  against  you.  How 
iny  did  you  book? 


||The  Regal  Film  Service  now  is  Io- 
ted  in  new  quarters  in  the  Schiller 
lilding,  with  George  Berg  at  the 
jlm.  George  intimates  he  can  be 
jen  from  9  a.  m.  until  about  5  p.  m. 
pry  good,  Georgie. 


[Tom  North,  of  the  Pathe  Ex- 
ange,  Inc.,  was  surely  some  busy 
|e  buzzing  preparations  for  the 
Withe  booth.  Cheer  up,  Tom,  it 
rcurs  but  once  a  year. 


'MAC" 

G.,  has  made  arrangements  with  E. 
A.  Rysden  of  the  E.  A.  R.  Theater 
to  play  the  film  "Salomy  Jane,"  fea- 
turing Beatrice  Michelena.  The  film 
will  be  furnished  by  the  Owl  Fea- 
tures, and  the  Company  "H"  lads 
will  reap  a  fifty  per  cent  break  on 
the  proceeds,  to  purchase  tobacco  and 
other  comfys  while  in  camp  at  Hous- 
ton, Texas,  to  which  they  have  been 
ordered  July  25. 

With  taxis  galore  slumbering  about 
the  old  "Loop,"  and  "an  open  invita- 
tion extended  to  all  visitors  to  the 
Seventh  National  Convention  and 
Exposition  to  come  on  out  and  visit 
the  Rothacker  Film  Manufacturing 
Company  plant  at  their  expense — 
who  could  miss  it?  Leave  it  to 
"Watty"  to  find  a  way. 


[That  big  Standard  Six  of  Dick 
ehls  is  certainly  getting  plenty  of 
;>od  "old  road  experience  making 
fat  regular  week-end  jaunt  to  the 
[virons  of  St.  Joe,  Mich.  Wait  till 
e  suffers  a  few  blow-outs.  We 
iow,  but  that's  another  tale. 


Spence  Rogers,  general  eastern 
presentative  for  W.  H.  Clune,  made 
s  Chicago  office  a  visit  en  route  to 
ew  York  from  Los  Angeles,  expect- 
g  to  return  to  this  city  in  time  to 
sit  the  "big  show"  at  the  Coliseum. 


Wm.  J.  Liedcrman,  one  of  the  pio- 
er  film  salesmen  of  these  parts. 
r>w  a  member  of  the  firm  of  one  of 
licago's  largest  hat  manufacturers, 
is  giving  us  all  an  interesting  chat 
i  the  "old  days"  of  the  film  game 
the  Hotel  Sherman  lobby  recently, 
th  greetings  to  his  old  pals,  'Gene 
ine  and  E.  H.  Duffy. 


Keep  your  eyes  on  Charles  Pyle, 
Bartola  fame,  at  the  coming 
)liseum  doin's.  Understand  Charlie 
s  been  undergoing  some  ,  great 
erhaulin'  by  one  of  the  "Loop's" 
.rtorial  expoits,  for  the  last  couple 
I  weeks. 


*  George  M.  Laing,  of  the  Burton, 
►  s  been  so  busy  about  the  Masonic 
A   ;mple  of  late  that  the  Burton  has 

|  en  getting  a  late  start  these  days. 
w  ever  mind,  Georgie,  it  will  soon  be 
er— then    back     to     the    old  job 

J  ain. 

if  \   

W   L-  C.  Mann,  a  recent  film  salesman 

I       these  parts,  now   a   member  of 
impany  "H,"  First  Infantry,  I.  N. 


GREIVER  &  HERZ  GETS 
"SCREENEWS"  FILM  FOR 

TERRITORY  IN  CHICAGO 


Buy  Illinois  and  Indiana  Rights  to  "A 
"Slacker's  Heart";  Publish- 
ing Other  Reels 

Greiver  &  Herz,  Chicago's  newest 
exchange,  has  contracted  for  the  local 
territory  of  "ScreeXews,"  a  weekly 
film  issued  by  the  American  Bioscope 
Company  of  Chicago.  The  reel  is  of 
local  interest  and  has  already  been 
contracted  for  by  more  than  fifty  of 
the  leading  theaters  in  Chicago. 

The  exchange  has  also  purchased 
the  exclush^  territorial  rights  in  Illi- 
nois and,  Indiana  for  "A  Slacker's 
Heart,",  seven  reel  war  drama,  pro- 
duced by  the  Emerald  Motion  Picture 
Company  of  Chicago,  which  will  be 
issued  soon.  The  picture  shows  why 
we  are  at  war  with  Germany,  but  does 
not  contain  any  gruesome  battlefield 
scenes.  It  is  an  indictment  of  Ger- 
man autocracy.  This  concern  is  also 
issuing  regularly  the  "Terry  Human 
Interest  Reel"  and  the  "Terry  Feature 
Burlesque."  "The  Last  Concert," 
made  by  Ellis  Glickman,  the  well 
known  tragedian,  will  be  published  by 
the  same  company  in  a  short  time. 


A.  TEITEL  COMMENDED 
FOR   RENOVATING  FILM 
OF  MILWAUKEE  CONCERN 

A.  Tcitcl,  the  Chicago  film  reno- 
vator, is  ^"receipt  of  a  letter  of  praise 
for  his  good  work  from  Walter  A. 
Baier  Film  Company  of  Milwaukee, 
Wis.  Mr.  Teitel  recently  cleaned  and 
renovated  a  feature  called  "Victory" 
for  the  Milwaukee  concern  and  they 
commended  him  for  his  excellent 
service. 


'GOD'S  MAN,"  A  HIT 
IN  CHICAGO,  GETS 
AN  EXTENDED  RUN 


The  Frohman  Amusement  Corpor- 
ation's big  feature,  "God's  Man,"  which 
was  originally  booked  for  a  week's 
iun  at  the  Studebaker  Theater,  Chi- 
cago, has  been  held  over  for  an- 
other week  owing  to  the  picture's 
popularity. 

The  Illinois,  Indiana  and  Wiscon- 
sin state  rights  for  the  Frohman  fea- 
ture have  been  purchased  by  Samuel 
Van  Ronkel,  who  is  well  known  to 
the  mid-west  film  trade,  and  at  the 
conclusion  of  its  Chicago  run  the 
film  will  be  handled  from  Mr.  Van 
Ronkcl's  offices  in  the  Mailer's  build- 
ing, Chicago,  for  the  territory. 

'"God's  Man"  has  made  a  distinct 
impression  upon  the  Chicago  public 
and  is  playing  daily  to  capacity 
houses.  It  was  an  instant  hit  in  New 
York  city  where  it  ran  for  several 
weeks  on  Broadway. 

H."  B.  Warner  and  Barbara  Castle- 
ton  have  the  leading  roles  in  this 
tale  of  New  York  life,  which  is  said 
to  realistically  depict  every  phase  of 
the  life  in  the  lights  on  the  pavements 
and  in  the  greaf  cafes.     -  <ia      »  ^ 

 "  -«ti.. 

JOHN  DREW  BENNETT 
STARS    ON   K-E-S-E  IN 
"ONE  TOUCH  OF  NATURE" 


Manager    John     McGraw    of  New 
York  Giants  Appears  in  Support- 
ing Cast;    Is  from  Post  Story 

John  Drew  Bennett  is  featured  in 
"One  Touch  of  Nature,"  an  Edison 
production  scheduled  for  publication 
through  George  Kleine's  K-E-S-E 
organization  July  30. 

Manager  John  McGraw  of  the 
Giants  is  in  the  cast  supporting  Mr. 
Bennett  in  "One  Touch  of  Nature," 
and  has  quite  a  prominent  part  in  this 
forthcoming  photopla}'. 

Violet  Cain  has  the  opposite  lead- 
ing part  to  Mr.  Bennett.  She  will  be 
best  remembered  as  having  scored 
successfully  in  "Daddy  Longlegs^'  in 
portraying  Youth  in  "Every  Woman," 
acting  the  role  of  Dora  in  "The  Mar- 
riage Market"  and  Lucy  in  "The  Girl 
of  My  Dream." 

Peter  B.  Kyne  wrote  "One  Touch 
of  Nat  ure"  for  the  Saturday  Evening 
Post,  and  it  created  more  than  or- 
dinary interest.  There  is  a  very 
pretty  romance  interwoven  with  a 
story  having  to  do  with  national 
sports.  It  should  appeal  to  both 
sexes. 

The  star,  John  Drew  Bennett,  will 
oe  remembered  by  motion  picture 
theater  patrons  as  having  played  op- 
posite Lillian  Walker  in  "The  Blue 
Envelope  Mystery." 


38 


EXHIBITORS  HERALD 


aorao« 


CANADIAN  FILM  NEWS 


Toronto,  Ont.  —  Reports  have 
reached  the  Toronto  office  of  the  Mu- 
tual Film  Company  that  a  young  man 
has  been  traveling  throughout  Onta- 
rio posing  as  a  representative  of  that 
company  and  playing  upon  the  cre- 
dulity of  the  young  women  in  the 
smaller  Ontario  towns  and  cities  who 
have  the  "movie  bug.'' 

The  young,  man  claims  that  he  is 
looking  for  "screen  material"  among 
the  young  ladies  and  states  that  the 
Mutual  Film  Company  is  sending 
him  throughout  the  province  to 
choose  a  location  for  a  motion  pic- 
ture studio. 

The  New  York  office  of  the  Mutual 
has  notified  its  Toronto  office  to  get 
in  touch  with  all  the  police  officials 
immediately  in  the  towns  visited  by 
the  young  man,  and  has  gone  so  far 
as  to  offer  a  reward  for  his  appre- 
hension. 

According  to  reports  this  man  has 
been  extracting  money  from  the 
young  women  of  the  various  towns 
and  cities  visited  on  the  strength  of 
his  statement  to  secure  for  them  posi- 
tions as  actresses  with  the  Mutual 
when  that  company  had  established  a 
Canadian  studio.  He  claims  that  the 
money  which  is  given  him  is  just  an 
evidence  of  their  good  faith  in  hold- 
ing the  young  ladies  to  their  part  of 
the  agreement.  It  has  cost  young 
women  $25  each  for  their  "prospec- 
tive position"  as  coming  stars. 

The  Mutual  Film  Company  has  no 
intention  of  opening  a  Canadian  stu- 
dio and  would  like  every  Canadian  ex- 
hibitor to  be  on  the  lookout  for  the 
suave  young  man. 

r 

Montreal,  Que. — With  the  closing 
of  the  St.  Denis  Theater  in  Montreal, 
Gerald  Barry,  who  has  been  acting 
for  the  liquidators,  has  returned  to  the 
Windsor  Photoplays,  in  which  he  is 
financially  interested.  The  West  End 
Theater  will  again  be  under  his  man- 
agement. 


Montreal,  Que. — Fred  Crow,  general 
representative  of  the  Canadian  United 
Theaters,  Limited,  has  returned  to 
Montreal  after  a  week's  vacation  at 
his  former  home  in  Ohio.  During  his 
absence  Tom  Conway  acted  as  man- 
ager of  the  Orpheum. 


Montreal,  Que. — The  thriving  city 
of  Hull,  Que.,  lies  just  across  the  river 
from  Ottawa,  Ont.,  and  for  this  reason 
is  just  out  of  reach  of  the  activities 
of  the  Dominion  Lord's  Day  Alliance. 
The  three  theaters  in  Hull  keep  open 
on  Sunday  and  pack  'em  in  up  to  the 
roof.  The  population  of  Hull  is  a 
working  class  and  avails  itself  of  the 


opportunity  of  visiting  the  Sunday 

movies. 


Toronto,  Ont. — The  announcement 
of  the  death  of  Mitchell  Granby, 
which  occurred  in  New  York  re- 
cently, cast  a  gloom  over  motion  pic- 
ture circles  in  Toronto  and  vicinity. 
Mr.  Granby  was  very  well  known 
throughout  Canada  through  his  con- 
nection with  the  Fox  Film  Company, 
for  which  he  was  manager,  with 
headquarters  here. 


Toronto,  Ont. — Toronto  at  last  has 
a  dancing  palace  and  picture  show 
combined  which  has  been  put  on  a 
paying  basis.  C.  E.  Husten,  treasurer 
of  the  Arena,  is  the  man  who  is  Re- 
sponsible for  the  success  of  the  idea. 
He  believes  that  pictures  run  in  con- 
junction with  dancing  would  be  a 
splendid  attraction  for  the  young  peo- 
ple of  Toronto  during^  the  summer 
months. 


Montreal,  Que. — At  the  invitation 
of  the  Khaki  League  of  Montreal 
there  was  a  notable  gathering  of  the 
Allied  Forces  at  the  Holman  Theater 
last  week  to  see  the  Universal  Ani- 
mated Special  "With  Pershing  in 
France."  Through  the  courtesy  of 
the  management  the  entire  theater 
was  given  over  to  the  soldiers,  and 
the  Khaki  League  invited  all  the 
naval  men  in  port  and  also  the  re- 
turned men  from  the  French  front  to 
witness  the  film. 


Toronto,  Ont. — Mrs.  Fred  Patter- 
son, a  well-known  Vancouver  woman, 
has  been  appointed  to  fill  the  posi- 
tion on  the  staff  of  the  Motion  Pic- 
ture Censors  of  British  Columbia. 


Toronto,  Ont. — One  of  the  latest 
deals  in  the  trade  in  Ontario  was  con- 
summated a  few  days  ago,  when  the 
well-known  Strand  Theater  on  Yonge 
street  here  changed  hands  and  under- 
went a  reorganization.  The  new  com- 
pany has  some  elaborate  plans  un- 
der way  for  the  betterment  of  this 
theater.  The  Strand  Theater  is  lo- 
cated on  Toronto's  main  thorough- 
fare near  its  busiest  corner,  King  and 
Yonge  streets. 


Toronto,  Ont. — The  Regent  The- 
ater here  played  to  capacity  business 
the  entire  week  of  July  9,  and  Man- 
ager Roland  Roberts  declares  that  it 
was  one  of  the  heaviest  weeks  since 
the  theater  was  opened.  He  featured 
Clara  Kimball  Young  in  "The  Rise  of 
Su>nn"  and  also  the  Universal  special 
"With  Pershing  in  France." 


"SUBMARINE  EYE"  FILM 
MAKING  GOOD  PROFITS 
FOR  WILLIAMSON  BROS. 


Estimate  Dividends  Will  Pass  $200,000 
Mark  on  Remaining  Unsold 
Territory 

The  Williamson  Brothers  and 
members  of  their  Submarine  Film 
Corporation  are  celebrating  the  fact 
that  their  first  independent  picture, 
"The  Submarine  Eye,"  has  success- 
fully passed  the  expense  point  and 
now  is  making  good  profits. 

With  less  than  20  per  cent  of  U. 
S.  and  foreign  territory  disposed  of, 
80  per  cent  remains  from  which  to 
declare  dividends  which  now  are  es- 
timated to  surpass  the  sum  of 
$200,000. 

Ernest  Shipman,  manager  for  the 
Williamson  Brothers,  says  that  the 
best  tonic  for  success  is  to  "Keep 
plugging  and  never  worry."  Ship- 
man  is  summering  at  Oak  Island 
Beach  on  the  South  Shore  of  Long  ' 
Island. 


"THE  MILLINER"  IS  NEXT 
KING  BEE  COMEDY  WITH 
BILLY   WEST   IN  LEAD 

The  eighth  King  Bee  comedy  with 
Billy  West  as  the  star,  tentatively  en- 
titled "The  Milliner,"  has  been  com- 
menced at  the  Bayonne  studios,  under 
the  direction  of  Arvid  E.  Gillstrom. 
In  this  picture  Billy  gets  a  job  in  the 
establishment  of  a  fashionable  •  mo- 
diste. He  also  gets  into  a  bewildering 
scries  of  trouble  in  the  modiste's  shop, 
which  gives  opportunity  for  the  photo- 
graphing of  some  exquisite  frocks  and 
sets. 


XTAftT 


r 

V* 


BLUEBIRD 

DAY 

«YOURUou/e 


i 


CALENDAR  OF  FEATURE  RELEASES 


F3 


May 


ARTCRAFT  PICTURES 

r.    1 — "Broadway  Jones,"  five  reels,  with  George  Cohan. 

t.  15 — "In  Again — JOut  Again,"  fire  reels,  with  Douglas  Fairbanks. 

UP — "A  Romance  of  the  Redwoods,"  five  reels,  with  Mary  Pickford. 

le — "Wild  and  Woolly,"  five  reels,  with  Douglas  Fairbanks. 

ly — "The  Little  American,"  six  reels,  with  Mary  Pickford. 

ART  DRAMAS,  INC. 

iy  17 — Apollo,  '"The  Mystic  Honr,"  five  reels. 

iy  24 — Van  Dyke.  "Song  of  Sixpence,"  five  reels. 

iy  31 — U.  S.,  "House  of  Cards,"  five  reels. 

le  11 — Van  Dyke,  "A  Mute  Appeal,"  five  reels. 

K  18 — Apollo,  "The  Golden  God."  five  reels. 

Be  25 — Erbograph,  "The  Road  Between,"  five  reels. 

Iy    2— U.  S.,  "The  Peddler,"  five  reels. 

Iy    9 — Van  Dyke,  "Miss  Deception,"  five  reels. 

ly  16 — Apollo,  "When  You  and  I  Were  Young."  five  reels. 

BLUEBIRD  PHOTOPLAYS 

ir.  30 — "The  Clock,"  five  reels,  with  Franklin  ■Fanam  and  Agnes 
Vernon. 

ry  7 — "Little  Miss  Nobody,"  five  reels,  with  Violet  Mersereaa. 
0  14 — "Treason,"    five    reels,    with    Allen    Holubar    and  Joseph 
Girrard. 

iy  21 — "The  Flashlight  Girl,"  five  reels,  with  Dorothy  Phillips. 

ay  28 — "Southern  Justice."  five   reels,  with  Myrtle  Gonzalez  and 

George  Hernandez. 
Be  4 — "Bringing  Father  Home,"  five  reels,  with  Frankljn  Farnum. 
ne  11 — "A  Doll's  House,"  five  reels,  with  Dorothy  Phillips. 
Be  18 — "A  Little  Orphan,"  five  reels,  with  Ella  HalL 
ne  25 — "A  Kentucky   Cinderella,"  with  Rath  Clifford  and  Rupert 

Julian. 

tf  2 — "Fires  of  Rebellion,"  five  reels,  with  Dorothy  Phillips. 

tj  9— "The  Car  of  Chance,"  five  reels,  with  Franklyn  Famnr.. 

fj  16— "The  Greater  Law,"  five  reels,  with  Myrtle  Gonzales  and 

George  Hernandez. 
Iy  23 — "The  Rescue,"  five  reels,  with  Dorothy  Phillips. 
Wf  30 — "The  Little  Terror,"  five  reels,  with  Violet  Mersereaa. 
Hg.  6 — "The   Clean-Up,"   five   reels,   with   Franklyn    Farnum  and 

Brownie  Vernon. 

BUTTERFLY  PHOTOPLAYS 

41 — "Like   Wildfire,"   five  reels,   with   Herbert   Rawlinson  and 
Neva  Gerber. 

•  Hay  28-=-"Money  Madness,"  five  reels,  with  Mary  MacLaren. 
[Jbbc  4 — "The  Circus  of  Life,"  five  reels,  with  Zoe  Rae. 
IJaae  18 — "The  Fire  of  Youth."  five  reels,  with  Jack  Mulhall. 
Uaae  25 — "Man  and  Beast,"  five  reels,  with  Eileen  Sedgwick. 
July    2 — "The  Plow  Woman,"  five  reels. 

'Jury  9 — "The  Reed  Case,"  five  reels,  with  Allen  Holubar  and  Louise 
Lovely. 

July  16 — "High  Speed,"  five  reels,  with  Jack  Mulhall. 

FOX  FILM  CORPORATION 

May    7 — "A  Small  Town  Girl,"  five  reels,  with  June  Caprice. 
May  H — "The  Book  Agent,"  five  reels,  with  George  Walsh. 
.May  21 — "Heart  and  Soul,"  five  reels,  with  Theca  Bara. 
May  21 — "The  Final  Pavment,"  five  reels,  with  Nance  O'Neil. 
;May  28— "The  Silent  Lie,"  five  reels,  with  R.  A.  Walsh. 
June  3 — "The  Slave,"  five  reels,  with  Valeska  Suratt. 
tjaae  10 — "The  Broadway  Sport,"  five  reels,  with  Stuart  Holmes. 
June  17 — "Wrath  of  Love,"  five  reels,  with  Virginia  Pearson. 
Jnae  24 — "Some  Boy,"  five  reels,  with  George  Walsh. 
July    1 — "When  a  Man  Sees  Red,"  five  reels,  with  William  Farnum 
July    1 — "The  Siren,"  five  reels,  with  Valeska  Suratt. 
July  8 — "The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 
LFoJy  IS — "Two  Little  Imps,"  five  reels,  with  Katherine  and  Jane  Lee. 
July  22 — "To  Honor  and  Obey,"  five  reels,  with  Gladys  Brockwell. 

FOX  FILM  COMEDIES 
Apr.  16 — "The  Film  Spoilers,"  two  reels,  with  Charles  Conklin. 
Apr.  23 — "His  Love  Fight,"  two  reels,  with  Hank  Mann. 
Apr..  30 — "An  Aerial  Joy  Ride,"  two  reels,  with  Ray  Griffith.  . 
May    7 — "His  Smashing  Career,"  two  reels,  with  Billie  Ritchie- 
May  14 — "A  Roman  Cowboy,"  two  reels,  with  Tons  Mix. 
'May  21 — "His  Bomb  Policy,"  two  reels,  with  Charles  Conklin. 
May  28 — "Suds  of  Love,"  twg  reels,  with  Hank  Mani 

KLEINE-EDISON-SELIG-ESSANAY 

Apr.  30 — Selig,  'The  Danger  Trail,"  five  reels,  with  H.  B.  Warner 

and  Violet  Heming. 
.May  7 — Essanay.  "The  Saint's  Adventure,"  five  reels,  with  Henry  B 
I  Walthal  and  Mary  Charleson. 

May  14 — Selig,  "The  Lad  and  the  Lion,"  five  reels,  with  Vivian  Reed 

and  George  Fawcett. 
May  21 — Essanay,    "Night    Workers,"    five    reels,    with  Marguerits 

Clayton- 
May  28 — Edison,  "The  Telltale  Step,"  five  reels,  with  Shirlev  Mason. 
Tune  4 — Selig,  "The  Mystery  of  No.  47."  five  reels,  with  Ralph  Herz. 
Tune  11 — Selig,  "A  Brass  Monkey,"  Hoyt  C.  two  reels. 
Jane  11 — Essanay,  "Filling  His  Own  Shoes,"  five  reels,  with  Bryant 
I  Washburn. 

[IT'BBs  13 — Essanay,  "Steps   to    Somewhere,"    "Do    Children  Count?" 

series,  two  reels,  with  Mary  McAIister. 
(Jnae  18— Essaaay,  "Land  of  Long  Shadows,"  five  reels,  with  Jack 
I  J_  Gardner. 
June  20 — Essanay,  "The  Wonderful  Event,"  "Do  Children  Count"" 

series,  two  reels,  with  Marv  McAIister. 
Tune  2: — Edison,  "The  Ghost  of  Old  Morro,"  five  reels,  with  Ma":=! 

Trannelle  and  Robert  Conness. 
T  :ne  25 — Selig.  "A  Day  and  a  Night,"  Hoyt  C,  two  reels. 
t  June- 27— Essanay,  "The  Yellow  Umbrella."  "Do   Children  Cour.:?" 
series,  two  reels,  with  Mary  McAIister. 


July  2— Essanay,  "The  Man  Who  Was  Afraid,"  five  reels,  with  Bryant 
Washburn. 

July  4 — Essanay.  "A  Place  in  the  Sun."  "Do  Children  Count?" 
series,  two  reels,  with  Mary  McAIister. 

July  9— Selig.  "A  Rag  Baby,"  Hoyt  C.  two  reels. 

July  9 — Edison.  "Light  in  Darkness,"  five  reels,  with  Shirley  Mason. 

July  11— Essanay,  "Where  Is  My  Mother?"  "Do  Children  Count?" 
series,  two  reels,  with  Mary  McAIister. 

July  16 — Essanay,  "Range  Boss,"  five  reels,  with  Jack  Gardner. 

July  18 — Essanay,  "When  Sorrows  Weep."  "Do  Children  Count?" 
series,  two  reels,  with  Mary  McAIister. 

July  23 — Essanay,  "The  Golden  Idiot,"  five  reels,  with  Bryant  Wash- 
burn. 

July  23 — Selig.  "A  Runaway  Colt."  two  reels,  Hoyt  C 

July  25 — Essanay.  "The  Uneven  Road,"  "Do  Children  Count?"  series, 

two  reels,  with  Mary  McAIister. 
July  30 — Edison,  "One  Touch  of  Nature,"  five  reels,  with  John  J. 

McGraw. 

Aug.    1 — Essanay,  The  Season  of  Childhood."  "Do  Children  Count?" 

series,  two  reels,  with  Mary  McAIister. 
Aug.    6— Selig,  "A  Dog  in  the  Manger,"  two  reels.  Hoyt  C 
Ang.  6 — Essanay,  "Skinner's  Baby,"  five  reels,  with  Bryant  Wash- 
burn. 

METRO  PICTURE  CORPORATION 

Apr.  23 — Columbia,  "God's  Law  and  Man's,"  Society  D.,  five  reels, 
with  Viola  Dana. 

Apr.  30 — Rolfe,  "The  Millionaire's  Double,"  five  reels,  with  Lionel 
Barrymore. 

April  30 — Columbia,  The  Call  of  Her  People,"  seven  reels,  with  Ethel 
Barrymore. 

May  7 — Rolfe,  "Sowers  and  Reapers,"  five  reels,  with  Emmy  WeUex. 
May  14 — Popular,  "The  Soul  of  a  Magdalen,"  five  reels,  with  'iie 
Petrova. 

May  21 — Rolfe.  "The  Beautiful  Lie,"  five  reels,  witn  Frances  Nelson. 
May  23 — Rolfe.   "The   Duchess   of   Doubt,"   five   reels,   with  Emmy 
Wehlen. 

June  4 — Columbia,  "Lady  Barnacle,"  five  reels,  with  Viola  Dana. 
June  11 — Yorke,   The   Haunted   Pajamas,"  five  reels,  with  Harold 
Lockwood. 

Jane  18 — "The  Greatest  Power,"  five  reels,  with  Ethel  Barrymore. 
June  25 — "Aladdin's  Other  Lamp,"  five  reels,  with  Viola  Dana. 
July  2 — "The  Trail  of  the  Shadow,"  five  reels,  with  Emmv  Wehlen. 
July  9 — "Peggy,   the   Will   o'   the   Wisp,"   five   reels,   with  Mabel 
Taliaferro. 

July  16 — Yorke,  "The  Secret  Spring,"  five  reels,  with  "Harold  Lock- 
wood. 

July  23 — "The  Belle  of  the  Season,"  five  reels,  with  Emmy  Wehlen. 
July  30 — "Miss  Robinson  Cruso,"  five  reels,  with  Emmy  Wehlen. 

MUTUAL  STAR  FEATURES 

Apr.  30 — American,  "Whose  Wife?"  five  reels,  with  Gail  Kane. 
May    7 — Powell,  "Hedda  Gabler,"  five  reels,  with  Nance  O'Neii. 
May    7 — American,  'The  Frame-Up,"  five  reels,  with  Willia&i  RusselL 
May  14 — American,  "Annie-for-Spite,"   five   reels,  with  Mary  Miles 
Minter. 

May  21 — Powell,  'The  Mirror,"  five  reels,  with  Marjorie  Rambeau. 
May   21 — Horkheimer,     "The   Checkmate,"   five   reels,     with  Jackie 

May  28 — American,  The  Serpent's  Tooth."  five  reels,  with  Gail  Kane. 
June  4 — American,  "Reputation,"  five  reels,  with  Edna  Goodrich. 
June  4 — American.   "Shackles   of   Truth,"  five   reels,  with  William 
Russell. 

June  11 — American,  "Periwinkle."  five  reels,  with  Marv  Miles  Mintet 
June  18 — Powell,  'The  Dazzling  Miss  Davison,"  five  reels,  with  Mar- 
jorie Rambeau. 

June  18 — Horkheimer,  "A  Bit  of  Kindling,"  five  reels,  with  Jackie 
Saunders. 

June  25 — American,  'The  Upper  Crust."  five  reels,  with  Gail  Kane. 
July  2 — American,  "The   Masked  Heart,"  five   reels,   with  William 
RusselL 

July  9 — Powell,  "Mary  Moreland,"  five  reels,  with  Marforie  Ram- 
beau. 

July  16 — Horkheimer,  "Betty  Be  Good,"  five  reels,  with  Jackie 
Saunders 

July  23 — American,  "Melissa  of  the  Hills,"  five  reels,  with  Mary  Miles 
Minter. 

July  30 — American.  "Pride  and  the  Man,"  five  reels,  with  WflEam 
RusselL 

PARAMOUNT  PICTURES  CORPORATION 

Apr.  9 — Lasky,  "The  Cost  of  Hatred,"  five  reels,  with  Kathlyn  Wil- 
liams and  Theodore  Roberts. 
Apr.  12 — Lasky,  'Tides  of  Barnegat,"  five  reels,  with  BUnch:  Sweet. 
Apr.  16 — Famous  Players,  "Sleeping  Fires,"  five  reels,  with  Pauline 

Frederick- 
Apr.  19 — Pallas,  "The  Lonesome  Chap,"  C.-D..  five  reels,  with  House 

Peters  and  Louise  Huff. 
Apr.  23 — Famous  Players,  The  Valentine  Girl.'  C.-D.,  five  reels,  with 
Marguerite  Clark. 

Apr.  26 — Lasky,  "The  Girl  at  Home,"  five  reels,  with  Vivian  Martin 

and  Jack  Pickford. 
Apr.  30 — Famous  Players,  "Hearts  Desire,"  five  reels,  with  Marie  Doro. 
May  3 — Lasky,  "Sacrifice,"  five  reels,  with  Margaret  TJlington. 
May    7 — Lasky,  "The  Primrose  King,"  five  reels,  with  Mae  Murray. 
May  10 — Lasky,  'The  Silent  Partner,"  five  reels,  with  Blanche  Sweet 

and  Thomas  Meighan. 
May  14 — Morosco,  "The  Marcellini  MiHicns,"  five  reels,  with  George 

Beban. 

May  17 — Morosco,  "The  Highway  of  Hope,"  five  reels,  with  Kathlyn 

Williams  and  House  Peters. 
May  21 — Famous  Players,  "Her  Better  Self,"  five  reels,  with  Pauline 

Frederick. 


40 


EXHIBITORS  HERALD 


May  28 — Lasky.  "Freckles,"  five  reels,  with  Louise  Huff  and  Jack 
Pickford. 

May  31 — Lasky,  "Unconquered,"  five  reels,  with  Fannie  Ward. 

June    4 — Morosco,  "The  World  Apart,"  five  reels,  with  Wallace  Reid 

and  Myrtle  Stedman. 
June    7 — Morosco,  "Giving  Becky  a  Chance,"  five  reels,  with  Vivian 

Martin. 

June  11 — Lasky,  "The  Jaguar's  Claw,"  five  reels,  with  Sessue  Haya- 

kawa. 

June  11 — Lasky,  "The  Inner  Shrine,"  five  reels,  with  Margaret 
IUington. 

June  18 — Pallas,  "A  Roadside  Impresario."  five  reels,  with  George 
Beban. 

June  21 — Pallas,  "Heir  of  the  Ages,"  five  reels,  with  House  Beters. 
Tune  25 — Lasky,   "Her   Strange    Wedding,"    five   reels,   with  Fannie 
Ward. 

June  28 — Famous  Players,  "The  Little  Boy  Scout,"  five  reels,  with 
Ann  Pennington. 

July  2 — Famous  Players,  "At  First  Sight,"  five  reels,  with  Mae 
Murray. 

July    5 — Morosco,  "Big  Timber,"  five  reels,  with  Kathlyn  Williams 

and  Wallace  Reid. 
July    9 — Famous  Players,  "The  Love  That  Lives,"  five   reels,  with 

Pauline  Frederick. 
July  12 — Lasky,  "Forbidden   Paths,"  five   reels,  with  Vivian  Martin 

and  Sessue  Hayakawa. 
July  16 — Lasky,  "What  Money  Can't  Buy,"  five  reels,  with  Pickford, 

Huff  and  Roberts. 
July  19 — Morosco,  "Cook  of  Canyon  Camp,"  five  reels,  with  George 

Beban. 

July  23 — Famous  Players,  "The  Long  Trail,"  five  reels,  with  Lou- 
Tellegen. 

July  26 — Lasky,  "The  Squaw   Man's  Son,"  five  reels,  with  Wallace 

Reid  and  Anita  King. 
July  30 — Lasky,  "The  Crystal  Gazer,"  five  reels,  with  Fannie  Ward. 
Aug.    2 — Pallas,  "A  Kiss  for  Susie,"  five  reels,  with  Vivian  Martin. 

PARAMOUNT  COMEDIES 
Mar.    5 — Black  Diamond,  "Speed." 
Mar.  12 — Klever,  "Fliwering." 
Mar.  19— Black  Diamond,  "The  Magic  Vest." 
Mar.  26 — Klever,  "Rough  and  Ready  Repine  " 
Apr.    2 — Black  Diamond,  "Getting  the  Evidence." 
Apr.    9 — Klever,  "His  Military  Figure." 
Apr.  16 — Black  Diamond,  "The  Wishbone." 
Apr.  23 — Klever,  "Ballads  and  Bologna." 
Apr.  30 — Black  Diamond,  "Her  Iron  Will." 
May    7 — Klever,  "Invited  Out" 

May  14 — Black  Diamond,  "The  Window  Dresser's  Dream." 

May  21 — Klever,  "Moving." 

June  4 — Black  Diamond,  "Bungalowing." 

une  11 — Black  Diamond,  "Her  Fractured  Voice." 

une  18 — Klever,  "Commuting." 

une  25 — Black  Diamond,  "Auto  Intoxication." 

uly    2 — Klever,  "Oh,  Pop." 

PARAMOUNT  TRAVELOG 

Apr.    9 — "East  of  Suez." 

Apr.  16— "In  Old  India." 

Apr.  23 — Among  the  Holy  Hindus. 

Apr.  30 — Curious  Colombo. 

May    7 — Colorful  Ceylon. 

May  14 — With  the  Kandy  Elephants.  . 

May  21 — Batavia — the  Javanese  Capital. 

May  28 — A  Journey  Through  Java. 

June  4 — Surabaya — The  Busy  Burg  of  Java. 

June  11 — Bread-Lines  in  Orient  and  Occident." 

June  18 — Fruitful  Florida. 

June  25 — Palm  Beach  and  Miami. 

July    2 — How  California  Harvests  Wheat. 

July    9 — In  the  High  Sierras. 

July  16 — An  Oregonian  Niagara. 

July  23 — Catching  and  Canning  Oregon  Salmon. 

July  30 — To  the  Summit  of  Mount  Hood. 

Aug.    6 — Geysers  of  the  Yellowstone. 

PATHE  EXCHANGE,  INC. 

Apr.  15 — Thanhouser,  "When  Love  Was  Blind,"  five  reels,  with  Flo- 
rence La  Badie  and  Helen  Badgley. 

Apr.  22 — Astra,  "The  Hunting  of  the  Hawk,"  D.,  five  reels,  with  Wil- 
liam Courtenay  and  Marguerite  Snow. 

Apr.  29 — Balboa,  "Sunshine  and  Gold,"  five  reels,  with  Marie  Osborne. 

May  6 — Thanhouser,  "Hinton's  Double,"  five  reels,  with  Frederick 
Warde. 

May  13 — Astra,  "The  Recoil,"  five  reels,  with  William  Courtenay. 
May  20 — Thanhouser,  "The  Candy  Girl,"     five  reels,     with  Gladys 
Hulette. 

May  27 — Astra,  "The  Iron  Heart,"  five  reels,  with  Edwin  Arden. 
June    3 — Thanhouser,  "An  Amateur  Orphan,"  five  reels,  with  Gladys 

Leslie. 

June  10 — Astra,  "Blind  Man's  Luck,"  five  reels,  with  Frank  Byrne 
and  Mollie  King. 

June  17 — Thanhouser,    "Fires    of    Youth,"    five    reels    with  Helen 

Badgley  and  Frederick  Warde. 
June  24 — Lasslida,    "When    Baby    Forgot,"    five    reels,    with  Marie 

Osborne. 

July  1 — Thanhouser,  "The  Woman  in  White,"  five  reels,  with  Flo- 
rence La  Badie. 

uly  8 — Astra,  "The  Cigarette  Girl,"  five  reels,  with  Gladys  Hulette. 
uly  15 — Thanhouser,  "It  Happened  to  Adele,"  five  reels,  with  Gladys 

Leslie. 

July  22 — Astra,  "The  Last  of  the  Carnabys,"  five  reels,  with  Gladys 
Hulette. 

July  29 — Astra,  "The  On-the-Square  Girl,"  five  reels,  with  Mollie 
King. 

RED  FEATHER 

Apr.  16 — "The  Flower  of  Doom,"  Chinese  D.,  five  reels,  with  Wedg- 
wood Nowell  and  Gypsy  Hart. 
Apr.  23 — "The  Hero  of  the  Hour,"  five  reels,  with  Jack  Mulhall. 
Apr.  30 — "The  Birth  of  Patriotism,"  five  reels,  with  Irene  Hunt. 


SELZNICK  PICTURES 

"The  Price  She  Paid,"  seven  reels,  with  Clara  Kimball  Young. 

"The  Eternal  Sin,"  seven  reels,  with  Florence  Reed. 

"The  Easiest  Way,"  seven  reels,  with  Clara  Kimball  Young. 

"The  Law  of  Compensation,"  D.,  seven  reels,  with  Norma  Talmadge. 

"The  Silent  Master,"  D.,  seven  reels,  with  Robert  Warwick. 

"The  Lone  Wolf,"  five  reels,  with  Hazel  Dawn  and  Bert  Lytell. 

"Poppy,"  five  reels,  with  Norma  Talmadge. 

"A  Modern  Othello,"  five  reels,  with  Robert  Warwick. 

TRIANGLE  FILM  CORPORATION 

KAY  BEE-INCE 

Apr.    1 — "The  Dark  Road,"  five  reels,  with  Dorothy  Dalton. 

Apr.    8 — "Sweetheart  of  the   Doomed,"   D.t  five   reels,  with  Louin 

Glaum. 

Apr.  15 — "Paddy  O'Hara,"  five  reels,  with  William  Desmond. 
Apr.  22 — "The  Desert  Man,"  five  reels,  with  William  S.  Hart. 
Apr.  29 — "The  Pinch  Hitter,"  five  reels,  with  Charles  Ray. 
May    6 — "The  Snarl,"  five  reels,  with  Bessie  Barriscale. 
May  13 — "Happiness,"  five  reels,  with  Enid  Bennett. 
May  20 — "Wild  Winship's  Widow,"  five  reels,  with  Dorothy  Dalton. 
May  27 — "The  Millionaire  Vagrant,"  five  reels,  with  Charles  Ray. 
May  27 — "Wolf  Lowry,"  five  reels,  with  W.  S.  Hart. 
June    3 — "Bawbs  o'  the  Blue  Ridge,"  five  reels,  with  Bessie  Barriscale 
June  10 — "The  Girl  Glory,"  five  reels,  with  Enid  Bennett. 
June  10 — "Love  or  Justice?"  five  reels,  with  Louise  Glaum. 
June  17 — "Her  Excellency,   the   Governor,"   five  reels,  with  Wilfrei 
Lucas. 

June  17 — "Paws  of  the  Bear,"  five  reels,  with  William  Desmond. 
June  24 — "Madcap  Madge,"  five  reels,  with  Olive  Thomas. 
Jui.e  24 — "The  Clodhopper,"  five  reels,  with  Charles  Ray. 
July    1 — "The  Flame  of  the  Yukon,"  five  reels,  with  Dorothy  Dalton 
July    1 — "The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 
July  8 — "A  Strange  Transgressor,"  live  reels,  with  Louise  Glaum. 
July    8 — "Time  Clock  and  Diamonds,"  five  reels,  with  William  Dei 
mond. 

July  15 — "A  Successful  Failure,"  five  reels,  with  Jack  Devereaux  an 

Winifred  Allen. 

July  15 — "The  Mother  Instinct,"  five  reels,  with  Enid  Bennett. 

July  22 — "Sudden  Jim,"  five  reels,  with  Charles  Ray. 

July  22 — "In  Slumberland,"  five  reels,  with  Thelma  Salter  and  Georgi  1 

Stone.  ' 
July  29 — "The  Food  Gamblers,"  five  reels,  with  Wilfred  Lucas  an  I 

Elda  Millar. 

July  29 — "The  Sawdust  Ring,"  five  reels,  with  Bessie  Loye. 

FINE  ARTS-GRIFFITH 
Apr.  8 — "Her  Official  Fathers,"  C.-D.,  five  reels,  with  Dorothy  Gil  I 
Apr.  15 — "An   Old- Fashioned   Young  Man,"   five  reels,   with  Robe  I 
Harron. 

Apr.  22 — "Cheerful  Givers,"  five  reels,  with  Bessie  Love. 
Apr.  29 — "Hands  Up,"  five  reels,  with  Wilfred  Lucas. 
May    6 — "Might  and  the  Man,"  five  reels,  with   Elmo  Lincoln  ai  I 
Carmel  Mvers. 

May  13— "The  Man  Who  Made  Good,"  five  reels,  with  Winifred  All.  1 

and  Jack  Devereaux. 
May   20 — "Souls  Triumphant,"   five   reels,   with  Wilfred   Lucas  a:  1 

Lillian  Gish. 

May  27 — "Madam  Bo-Peep,"  five  reels,  with  Seena  Owen. 

June  4 — "American — That's  All,"  five  reels   with  Jack  Devereaux. 

TRIANGLE  KOMEDIES 

May    6 — "A  Dishonest  Burglar,"  one  reel. 
May    6 — "His  Criminal  Career,"  one  reel. 
May  13 — "A  Laundry  Cleanup,"  one  reel. 
May  13 — "His  One-Night  Stand,"  one  reel. 
May  20 — "The  Camera  Cure,"  one  reel. 
May  20 — "Twin  Troubles,"  one  reel. 
May  27 — "His  Social  Rise,"  one  reel. 
May  27 — "Love  and  Fish,"  one  reel. 
June    3 — "The  Girl  and  the  Ring,"  one  reel. 
June    3 — "Perils  of  the  Bakery,"  one  reel. 
June  10 — "Wheels  and  Woe,"  one  reel. 
June  10 — "His  Marriage  Failure,"  one  reel. 
June  17 — "Their  Weak  Moments,"  one  reel. 
June  17 — "His  Speedy  Finish,"  one  reel. 
June  24 — "His  Bitter  Fate,"  one  reel. 
Tune  24 — "Dad's  Downfall,"  one  reel. 
July    1 — "A  Janitor's  Vengeance,"  one  reel. 
July    1 — "Aired  in  Court,"  one  reel. 
July    8 — "His  Thankless  Job,"  one  reel. 
July  15 — "His  Sudden  Rival,"  one  reel. 
July  15 — "The  House  of  Scandal,"  one  reel. 
July  22 — "His  Fatal  Move,"  one  reel. 
July  22 — "An  Innocent  Villain."  one  reel. 
July  29 — "Sole  Mates,"  one  reel. 
July  29 — "His  Widow's  Might,"  one  reel. 

MACK  SEN NETT-KEY STONE  COMEDIES 
Apr.  29 — "The  Maiden's  Trust,"  two  reels. 

May    6 — "His  Naughty  Thought." 

May  13 — "Her  Torpedoed  Love  " 

May  20 — "A  Royal  Rogue." 

May  27 — "Oriental  Love,"  two  reels. 

June    3 — "Cactus  Nell,"  two  reels. 

June  10 — "The  Betrayal  of  Maggie,"  two  reels. 

June  17 — "Skidding  Hearts,"  two  reels. 

Joine  24 — "The  Dog  Catcher,"  two  reels. 

July    1 — "Whose  Baby?"  two  reels. 

July  8 — "Dangers  of  a  Bride,"  two  reels. 

July  15 — "A  Clever  Dummy,"  two  reels. 

BIG  V  COMEDIES 

Apr.    2 — "Dubs  and  Drygoods." 

Apr.  9— "Flatheads  and  Flivvers." 

Apr.  16 — "Bombs  and  Blunders." 

Apr.  23 — "Rogues  and  Recklessness." 

Apr.  30 — "Jeers  and  Jailbirds." 
May    7 — "Chinks  and  Chases." 

May  14 — Heavy  Hugs  and  Hula  Hula. 

May  21 — "Gall  and  Gasoline." 


EXHIBITORS  HERALD 


41 


lr.  19- 

|r.  26— 

2— 

9— 
9— 
16^ 

23— 


If  14—' 

ly  21— 

fy  28 — 

I  e  11—' 
J  e  IS—' 


23- 
30- 

6- 


GREATER  VITAGRAPH-V-L-S-E 

'Aladdin  from  Broadway,"  five  reels,  with  Edith  Storey  and 

Antonio  Moreno. 
'The  More  Excellent  Way,"  five  reels,  with  Anita  Stewart. 
'Babette,"  five  reels,  with  Peggy  Hyland  and  Marc  Mac- 
Dermott. 

'Apartment  29,"  five  reels,  with  Earle  Williams. 
'Captain  Alvarez,"  five  reels,  with  Edith  Storey. 
'Her  Secret,"  five  reels,  with  Alice  Joyce. 
'Sally  in  a  Hurry,"  five  reels,  with  Lillian  Walker. 
'The  Hawk,"  five  reels,  with  Earle  Williams. 
'The  Capt.  of  the  Grey  Horse  Troop,"  five  reels,  with  An- 
tonio Moreno  and  Edith  Storey. 
'The  Sixteenth  Wife?"  five  reels,  with  Peggy  Hyland  and 

Marc  MacDermott. 
'Clover's  Rebellion,"  five  reels,  with  Anita  Stewart. 
"The  Soul  Master,"  five  reels,  with  Earle  Williams. 
'The  Magnificent  Meddler,"  five  reels,  with  Antonio  Moreno. 
'The   Question,"   five  reels,   with   Alice  Joyce   and  Harry 
Morey. 

"The  Maelstrom,"  five  reels,  with  Earle  Williams  and  Dor- 
othy Kelly. 

"A  Son  of  the  Hills,"  five  reels,   with   Belle   Bruce  and 

Antonio  Morena. 
'Caste,"  five  reels,  with  Peggy  Hyland. 

'The  Message  of  the  Mouse,"  five  reels,  with  Anita  Stewart. 
'The   Stolen  Treaty,"  five  reels,  with  Earle   Williams  and 

Corinne  Griffith. 
'Richard  the  Brazen,"  five  reels,  with  Alice  Joyce  and  Harry 

Morey. 

'By  Right  of  Possession,"  five  reels,  with  Antonio  Moreno 

and  Mary  Anderson. 
"The  Second  Mrs.  Tanqueray,"  five  reels,  with  Sir  George 

Alexander  and  Hilda  Moore. 


WORLD  FILM  CORPORATION  PROGRAM 

5 —  "The  Web  of  Desire,"  five  reels,  with  Ethel  Clayton. 
12 — "Fascinating  Olga,"  five  reels,  with  Alice  Brady. 
19 — "The  Social  Leper,"  five  reels,  with  Carlyle  Blackwell. 
26 — "The  Family  Honor,"  five  reels,  with  Robert  Warwick  and 

June  Elvidge. 

2 — "Man's  Woman,"  five  reels,  with  Ethel  Clayton  and  Roch- 
cliffe  Fellowes. 

9 — "The  Family  Honor,"  five  reels,  with  Robert  Warwick. 
16 — "Forget-Me-Not,"  five  reels,  with  Kitty  Gordon. 
23 — "Darkest  Russia,"  five  reels,  with  Alice  Brady. 
30 — "The  Page  Mystery,"  nve  reels,  with  Carlyle  Blackwell  and 
June  Elvidge. 

7 — "Mothers  of  France,"  five  reels,  with  Sarah  Bernhardt. 
14— "Moral    Courage,"    five    reels,    with    Murie!    Ostriche  and 
Arthur  Ashley. 

21 — "Yankee  Pluck,"  five  reels,  with  Ethel   Clayton  and  Mon- 
tagu Love. 

28 — "Maternity,"  five  reels,  with  Alice  Brady. 
4 — "The  Crimson  Dove,"  five  reels,  with  Carlyle  Blackwell  and 
June  Elvidge. 

11 — "The  False  Friend,"  five  reels,  with  Gail  Kane  and  Robert 
Warwick. 

18 — "The  Stolen  Paradise,"  five  reels,  with  Ethel  Clayton. 
25 — "The  Divorce  Game,"  five  reels,  with  Alice  Brady. 
2 — "The  Price  of  Pride,"  five  reels,  with  Carlyle  Blackwell  and 
June  Elvidge. 

9 — "The  Brand  of  Satan,"  five  reels,  with  Montagu  Love,  Gerda 

Holmes  and  Evelyn  Greeley. 
16 — "The  Beloved  Adventuress,"  five  reels,  with  Kitty  Gordon. 
23 — "A  Self-made  Widow,"  five  reels,  with  Alice  Brady. 
30 — "The    Iron   Ring,"   five  reels,   with   Arthur  Ashley,  Gerda 
Holmes  and  Edward  Langford. 

6 —  "Youth,"  five  reels,  with  Carlyle  Blackwell  and  Tune  Elvidge. 

SERIALS 

\agraph.  "The  Secret  Kingdom. 
Sna!.  "The  Railroad  Raiders." 
X  versal,  "The  Gray  Ghost." 
Rjhe,  "The  Neglected  Wife." 
I  he,  "The  Fatal  Ring." 


A.  KAY  COMPANY 
Mden  Spoon  Mary,"  C.  1000. 

AMERICAN  STANDARD 
'  ■  8 — Diana,  "The  Golden  Rosary,"  D.,  five  reels. 
{  ■  21 — Sunshine,  "A  Forceful  Romance,"  C,  one  reel. 
}f  S — Sunshine,  "Jones'  Jonah  Day,"  C,  one  reel. 
*'  6 — Zenith,  "The  Human  Fly,"  Ed.,  split  reel.  . 
*'  7 — "When  Justice  Errs,"  five  reels. 

J'  H — Fleitzer,  "The  Daughter  of  Darkness,"  No.  1,  two  reels. 
*'  19 — Sunshine,  "Ghosts,"  C. ,  one  reel. 

28 — Fleitzer,  "The  Daughter  of  Darkness."  No.  2,  two  reels. 
ARGOSY  FILMS.  INC. 
(ihere  D'ye  Get  That  Stuff?"  five  reels. 
E  e  Celebrated  Stielow  Case,"  five  reels, 
isinthe,"  five  reels,  with  King  Baggott. 

ARIZONA  FILM  CORPORATION 
ouid  She  Obey?"  six  reels,  with  Billie  West. 

ARROW  FILM  CORPORATION 
e  Detmster,"  nine  reels,  with  Derwent  Hall  Caine. 

GEORGE  BACKER  FILM  CORPORATION 
e  Sm  Woman,"  with  Irene  Fenwick.  Reine  Davies  and  C.  Bruce. 

REX  BEACH   PICTURES  CORPORATION 
i«  Barrier,"  ten  reels. 

BERNSTEIN  PRODUCTIONS 
no  Knows,"  five  reels. 

DAVID  BERNSTEIN 
demption,"  with  Evelvn  Nesbit  Thaw. 


BIOGRAPH  COMPANY 
"Her  Condoned  Sin,"  six  reels. 

BLUEBIRD 

"Eagle's  Wings,"  five  reels,  war  drama. 

"Even  as  You  and  I,"  five  reels,  with  Lois  Weber. 

CARDINAL   FILM  CORPORATION 
"Joan  the  Woman,"  eleven  reels,  with  Geraldine  Farrar. 

CINES  CORPORATION  OF  AMERICA 
"The  Fated  Hour,"  six  reels. 

CHRISTIE  FILM  COMPANY 
May  21— "The  Milky  Way,"  one  reel. 
May  28 — "His  Last  Pill,"  one  reel. 
June  4 — "Those  Wedding  Bells,"  one  reel. 
June  11 — "A  Lucky  Slip,"  one  reel. 
June  18 — "A  Bold,  Bad  Knight,"  one  reel. 
June  25 — "Almost  a  Scandal,"  one  reel. 

CLARIDGE  FILMS,  INCORPORATED 
"The  Birth  of  Character,"  five  reels. 

"The  Heart  of  New  York,"  five  reels.  1 
CLUNE  PRODUCTIONS 

"Ramona,"  ten  reels. 

"The  Eyes  of  the  World,"  ten  reels. 

CORONA  CINEMA  COMPANY 
"The  Curse  of  Eve,"  seven  reels,  with  Enid  Markey. 

COSMOFOTOFILM  COMPANY 
"The  Black  Spot,"  four  reels. 
"Incomparable  Mistress  Bellairs,"  four  reels. 
"Liberty  Hall,"  four  reels.  • 
"His  Vindication,"  five  reels. 
"Victoria  Cross,"  four  reels. 
"The  Manx-Man,"  eight  reels. 

CREATIVE  FILM  CORPORATION 
"The  Girl  Who  Didn't  Think,"  six  reels. 

DIXIE  FILM  COMPANY 
"Tempest  and  Sunshine,"  five  reels. 
"Just  a  Song  at  Twilight,"  five  reels. 

EBONY  FILM  CORPORATION  COMEDIES 
"Dat  Blackhand  Waitah  Man,"  one  reel. 
"Shine  Tohnson  and  the  Rabbit's  Foot,"  one  reel. 

E.  I.  S.  MOTION  PICTURE  CORPORATION 
"Trooper  44,"  five  reels,  with  George  Soule  Spencer  and  June  Daye. 

E.  &  R.  JUNGLE  FILMS  COMEDIES 
"Discovered,"  one  reel. 
"Napoleon's  Night  Out,"  one  reel. 
"When  Jones  Went  Wrong,"  one  reel. 
"Circus  Brides,"  one  reel. 
"Fowl  Play,"  one  reel. 
"Jungle  Rats,"  one  reel. 

"When  the  Clock  Went  Cuckoo,"  one  reel. 

ENLIGHTENMENT  PHOTOPLAY  CORPORATION 
"Enlighten  Thy  Daughter,"  seven  reels. 

ESKAY  HARRIS  FEATURE  FILM  COMPANY 
"Alice  in  Wonderland."  six  reels. 

EUGENIC  FILM  COMPANY 

"BIRTH,"  six  feels. 

EUROPEAN  FILM  COMPANY 
"Fighting  for  Verdun."  five  reels. 

EXCLUSIVE  FEATURE  FILM  CORPORATION 
"Where  Is  My  Father?"  seven  reels. 

FAIRMOUNT  FILM  CORPORATION 
"Hate,"  seven  reels. 

J.  W.  FARNHAM 
"The  Awakening  of  Bess  Norton,"  five  reels. 
"Race  Suicide,"  six  reels. 

FIRST  NATIONAL  EXHIBITORS'  CIRCUIT,  INC. 
"On  Trial,"  nine  reels,  with  Sydney  Ainsworth. 

FLORA  FINCH  FILM  CORPORATION 
"War  Brides,"  C,  two  reels,  with  Flora  Finch. 

FRIEDER  FILM  CORPORATION 
"A  Bit  of  Heaven,"  five  reels,  with  Mary  Louise. 

FRIEDMAN  ENTERPRISES,  INC. 
"A  Mormon  Maid,"  six  reels,  with  Mae  Murray. 

FROHMAN  AMUSEMENT  CORPORATION 
"God's  Man,"  nine  reels,  with  H.  B.  Warner. 

GOLD  MEDAL  PHOTOPLAYS 
"The  Web  of  Life,"  five  reels,  with  James  Cruz. 

GRAND  FEATURE  FILM  COMPANY 
"Rex  Beach  on  the  Spanish  Main,"  five  reels. 
"Rex  Beach  in  Pirate  Haunts,"  five  reels. 
"Rex  Beach  in  Footsteps  of  Capt.-  Kidd,"  five  reels. 

GRAPHIC  FILM  COMPANY 
"The  Woman  and  the  Beast,"  five  reels. 

D.  W.  GRIFFITH 
"The  Birth  of  a  Nation,"  nine  reels,  with  H.  B.  Walthal. 
"Intolerance,"  nine  reels,  with  Mae  Marsh. 

HANOVER  FILM  COMPANY 
"Maciste,"  six  reels. 
"How  Uncle  Sam  Prepares,"  four  reels. 

HARPER  FILM  CORPORATION 
"Civilization,"  ten  reels. 

HAWK  FILM  CORPORATION 
"Monster  of  Fate,"  five  reels. 

EDUCATIONAL  FILM  COMPANY 
"The  Valley  of  the  Hoh,"  one  reel. 
"The  Sheep  of  Chelan."  one  reel. 
"High,  Low  and  the  Game."  one  reel 
"The  Mysteries  of  Crystallization,"  one  reel. 
"The  Living  Book  of  Nature,"  one  reel. 
"Seren  of  Index,"  one  reel. 
"The  Orang  Outantr."  one  reel. 

EFFANGE  FILM  COMPANY 
"The  Marriage  Bond."  five  reels,  with  Nat  Goodwin 

'  FRANK   HALL  PRODUCTIONS 

"The  Bar  Sinister."  nine  reels. 

"Her  Fighting  Chance,"  five  parts,  with  Jane  Grey. 

HILLER  AND  WILK 
"The  Battle  of  Gettysburg." 
"Wrath  of  the  Gods." 

HOWL  COMEDIES 

"Balloonatics." 
"Automaniacs." 

"Neptune's  Naughty  Daughter." 


42 


EXHIBITORS  HERALD 


IVAN  FILM  PRODUCTIONS 

"Two  Men  and  a  Woman,"  with  James  Morrison,  five  reel*. 

"One  Law  for  Both,"  twelve  reels,  with  Leah  Baird. 

JUVENILE  FILM  COMPANY 
"The  World  War  in  Kidland,"  one  reel. 
"A  Chip  Off  the  Old  Block,"  one  reel. 
"Chip's  Elopement,"  one  reel. 
"Chip's  Backyard  Barnstormers,"  two  reels. 
"Chip's  Rival,"  one  reel. 
"For  Sale — A  Daddy,"  one  reel. 
"Chip's  Carma,"  two  reels. 
"Chip's  Movie  Company,"  one  reel. 

KEEN  CARTOON  CORPORATION  COMEDY  CARTOON! 

"Mose  Is  Cured,"  half  reel. 

"The  Old  Forty-Niner,"  half  reel. 

•  Jeb  Jenkins,  the  Village  Genius,"  half  reel. 

'Jerry  McDub  Loses  His  Job,"  half  reel. 

'Henry  W.  Zippy  Buys  a  Pet  Dog,"  half  reel. 
"Zoo- Illogical  Studies,"  half  reel. 
"A  Dangerous  Girl,"  half  reel. 
"Dr.  Zippy  Opens  a  Sanitorium,"  half  reel. 
"The  Fighting  Blood  of  Jerry  McDub."  half  reel. 

KLOTZ  AND  STREIMER,  INC. 
"Whither  Thou   Goest,"   five   reels,  with   Orrin  Johnson   and  Rhea 
Mitchell. 

KULEE  FEATURES 
"Germany  on  the  Firing  Line,"  five  reels. 
"France  on  the  Firing  Line,"  six  reels. 
"The  Unborn,"  five  reels. 

LEA-BEL  COMPANY 

"Modern  Mother  Goose,"  five  reels. 
"Snow  White,"  four  reels. 
"Jimmie  Gets  the  Pennant,"  Mo-Toy  comedy. 
"Out  in  the  Rain,"  Mo-Toy  comedy. 

THE  LINCOLN  CYCLE 

"The  Spirit  Man,"  two  reels. 

"The  Physical  Man."  two  reels. 

"The  Lincoln  Man,"  two  reels. 

"Old  Abe,"  two  reels. 

"At  the  Slave  Auction,"  two  reels. 

"The  President's  Answer,"  two  reels. 

C.  POST  MASON  ENTERPRISES 

"The  Wonder  City  of  the  World." 

MASTER  DRAMA  FEATURES,  INC. 
"Who's  Your  Neighbor?"  seven  reels,  with  Christine  Mayo. 

MILO  COMEDIES 
"Great  Danbury  Fair,"  one  reel. 
"A  Knot  That  Is  Not,"  one  reel. 
"Never  Again,"  one  reel. 

"The  Devil  In  Again,"  one  reel.  , 
"Gooseburg  Elopement,"  one  reel. 

MONITOR  FILM  COMPANY  COMEDIES 
"The  House  of  a  Thousand  Spooks,"  one  reel. 
"Those  False  Teeth,"  one  reel. 
"Robinson  Crusoe,"  one  reel. 
"How  Levi  Fooled  the  Folks,"  one  reel. 
"Dear  Old  Dad,"  one  reel. 
"The  Ghost  of  Mooredown  Manor,"  one  reel. 

MORAL    UPLIFT    SOCIETY    OF  AMERICA 
"It  May  Be  Your  Daughter,"  five  reels. 


B.  S.  MOSS 
"The  Power  of  Evil,"  five  reels. 
"The    Girl  Who  Doesn't  Know,"  five  reels. 

PARAGON  FILM  COMPANY 
"The  Whip,"  eight  reels. 

PATRIOT  FILM  CORPORATION 
"How  Britain  Prepared,"  eight  reels. 

PIONEER  FEATURE  FILM  CORPORATION 
"The  Soul  of  a  Child,"  five  reels. 

PRIVATE  FEATURE  FILMS 
"Ignorance,"  six  reels. 

RAY  COMEDIES 

"Casey's  Servants,"  two  reels. 
"Casey  the  White  Wing,"  two  reels. 

SHERIOTT  PICTURES  CORPORATION 
"The  Black  Stork,"  five  reels. 

SHERMAN  ELLIOTT,  INC. 
"The  Crisis,"  seven  reels. 

SIGNET   FILM  CORPORATION 
"The  Masque  of  Life,"  seven  reels. 

FRED  H.  SOLOMON 
"The  Downfall  of  a  Mayor,"  eight  reels,  with  Charles  E.  Sebastian. 

SUNBEAM  MOTION  PICTURE  CORPORATION 
"Somewhere  in  Georgia  with  Ty  Cobb."  six  reels. 

SUNSHINE  FILM  PRODUCING  COMPANY 
"What  the  World  Should  Know."  five  reels. 

SUNSHINE  FILM  CORPORATION 
"S  O  S,"  six  reels,  with  Richard  Travers  and  William  Buckley. 

SUPERIOR  FILM  COMPANY 
"The  Faucet."  five  reels. 
"The  Cowpuncher,"  six  reels. 

TODAY   FEATURE   FILM  CORPORATION 
"Today,"  with  Florence  Reed. 

TRIUMPH  FILM  COMPANY 
"The  Libertine,"  six  reels. 

ULTRA  PICTURES  CORPORATION 
"The  Woman  Who  Dared,"  seven  reels,  with  Beatri2  Michelena. 
UNIVERSAL 

"Idle  Wives,"  five  reels. 

"Where  Are  My  Children?"  five  reels. 

"Twenty  Thousand  Leagues  Under  the  Sea,"  ten  reels. 

"People  vs.  John  Doe,"  five  reels. 

"Robinson  Crusoe,"  four  reels. 

"Hell  Morgan's  Girl."  five  reels. 

VARIETY  FILMS  CORPORATION 
"My  Country  First,"  six  reels. 
"The  Pursuing  Vengeance,"  five  reels. 

"The  Price  of  Her  Soul."  six  reels,  with  Gladys  Brockwell. 

WARNER  BROTHERS 
"Are  Passions  Inherited?"  five  reels. 

EDWARD  WARREN  PRODUCTIONS 
"The  Warfare  of  the  Flesh."  with  Sheldon  Lewis  and  Charlotte  Ives. 

WHARTON  BROTHERS,  INC. 
"The  Great  White  Trail."  with  Doris  Kenvon. 

ELLA  WHEELER  WILCOX  FILMS 
"Meg's  Curse."  two  reels. 
"Lais  When  Young,"  two  reels. 
"A  Married  Coquette,"  two  reels. 
"Angel  or  Demon,"  two  reels. 
"Lord  Speak  Again,"  two  reels. 
"Divorced."  two  reels. 

WARRENTON  PHOTOPLAYS  FILM  DISTRIBUTING  CO. 
"The  Bird's  Christmas  Carol."  five  reels 

WILLIAMSON  BROTHERS 
"The  Submarine  Eye." 


GENERAL 

ESSANAY 
June    3 — The  Quarantined  Bridegroom, 

C  D  _   2,000 

KALEM 

The  Trapping  of  Two-Bit  Tuttle,  D   2,000 

The  Vanished  Line  Rider,  D  „_  2,000 

The  Man  Hunt  at  San  Remo,  D   2,000 

Bandits  Beware,  C  _    1,000 

SELIG 

Romance  and  Roses,  C     1,000 

Baseball  at  Mudville,  C    1,000 

VITAGRAPH 

The  Cop  and  the  Anthem,  C.-D   2,000 

Vanity  «nd  Some  Sables,  C.-D. —   2,000 

MUTUAL. 

CUB 

June    7— There  and  Back,  C  _  _  1,000 

June  14 — Jerry's  Getaway,  C  —  1,000 

GAUMONT 

June    7— Reel  Life,  Top     1,000 

June  12 — Mutual     Tours    Around  the 

World,  Tr    1,000 

June  14— Reel  Life,  Top   1,000 

LA  SALLE  COMEDIES 

June    4— The  Flight  That  Failed,  C   2,000 

June  12— His  Cannibal  Wife,  C  -  1,000 

LONE  STAR 
A—         The  Cure.  C   2.000 


MONMOUTH 
June    I — A    Rogue's    Defeat,    No.  11, 

"Jimmie  Dale,"  D  2,000 

June    8 — Good  for  Evil,  No.  12  "Jimmie 

Dale,"  D.    „   2,000 

June  15— The  Man  Higher  Up,  No.  13 

"Jimmie  Dale,"  D   2,000 

MUTUAL 

June    6 — Mutual  Weekly,  No.  127   1,000 

June  13— Mutual  Weekly,  No.  128  _  1,000 

STRAND 

May  23— Two  of  a  Kind,  C...._  _.  1,000 

May  30— Bluffing  Father,   C  _  1,000 

SIGNAL 

June  4 — A  Leap  for  Life,  No.  9  "The 

Railroad  Raiders"   _..  2,000 

June  11— A  Watery  Grave,  No.  10  "The 

Railroad  Raiders"    2,000 

VOGUE 

May  19— Caught  In  the  End,  C  2,000 

May  26 — Flirting  with  Danger,  C..._   2,000 

UNIVERSAL 
BIG  U 

June  24 — The  Two-Gun  Parson,  C   1,000 

BISON 

June  9— The  Scrapper,  D   2,000 

June  14 — The  Honor  of  Men,  D   2,000 

GOLD  SEAL 

June    5— The  Almost  Good  Man,  D   3,000 

June  19— The  Brand  of  Hate,  D...._   3,000 


June 
June 

June 
June 
June 


June 
June 


June 
June 


June 
June 

June 
June 
June 

June 
June 
June 


June 
June 


IMP 

7— Doomed,    D   ■ 

10— The  Hunted  Man,  D   £<] 

JOKER 

2 —  Uneasy  Money,  C    I,< 

9 — Simple  Sapho,  C.   

23—  A  Burglar's  Bride,  C...._   1,' 

LAEMMLE 

9— The  Missing  Wallet,  D  

20— Bartered  Youth,  D    -  1,1 

"  L-KO 

6 — Drv   Goods  and  Damp  Deeds, 

C  -   2,3 

20—  Where  Is  My  Che-ild,  C   2;  3 

NESTOR 

4 — Burglar  by  Request,  C.   1  ft 

18— Jilted  in  Jail,  C.    ~  1  f> 

POWERS  , 

3 —  Perils  of  the  Yangtze,  Ed  Split  a 

10 — Superstitious  China   Split  « 

24—  China's  Wonderland  Split  « 

REX 

3— The  Purple  Scar,  D   iU 

10 — Tacky  Sue's  Romance,  D  —  5ff 

21—  Helen  Grayson's  Strategy,  D.  1W 

VICTOR 

21 —  Puppy  Love,  C  -  '  ft 

22—  She    Married    Her  Husband, 

c.-d.      


EXHIBITORS  HERALD 


43 


NEWS  OF  EXHIBITORS  AND  EXCHANGES 


I  Hoboken,  N.  J. — Plans  have  been  hied  for  the  recon- 
duction of  the  Bon-Ton  Theater,  which  was  destroyed 
y  fire  several  weeks  ago. 


Hackensack,  X.  J. — The  United  Cinema  Theater  Coni- 
any  has  purchased  a  site  on  Banta  place  and  will  erect  a 
ew  theater  to  seat  1,000,  it  is  said. 


'  Utica,  X.  Y. — E.  H.  Wood  and  Henry  Rockwell,  who 
lave  been  in  partnership  in  the  motion  picture  business 
or  a  number  of  years  have  dissolved,  Mr.  Wood  retir- 
Bg.  Mr.  Rockwell  will  continue  as  proprietor  of  the 
heater. 


Cedar  Rapids,  Iowa. — Joseph  Papousek  and  Rudolph 
Vlaresh  have  taken  over  the  Ideal  Theater.  The  World 
ilm  service  will  be  used. 


Miller,  Xeb. — Abel  Brothers  are  remodeling  the  opera 
house  preparatory  to  installing  a  motion  picture  projec- 
tion machine. 


Springfield,  Ohio. — The  Lagonda  Motion  Picture  The- 
ater is  being  remodeled  and  redecorated  by  Phil  Chakeres. 
•When  completed  it  will  be  one  of  the  finest  houses  in 
jthe  city.    Mr.  Chakeres  will  rename  it  the  Strand. 


Y\  ichita,  Kan. — Work  on  the  new  motion  picture  the- 
ater at  308  East  Douglas  avenue  will  start  soon.  Thc- 
boilding,  which  is  to  be  constructed  by  C.  C.  McCollis- 
ter  of  the  Star  Theater  and  W.  H.  Cooper  of  the  Wichita 
Theater  Company,  will  cost  $75,000.  it  is  said,  and  will 
be  one  of  the  finest  in  the  state.  The  building  proper 
will  be  50x140  feet,  to  be  constructed  of  brick,  terra  cotta 
and  concrete. 


Cayuga,  Ind. — William  Cuppy  has  leased  the  Guy 
Building  on  Curtis  street  and  remodeled  it  into  a  modern 
'motion  picture  house.  It  will  be  known  as  the  Star 
Theater. 


Dayton,  Ohio— The  Majestic  Theater  on  South_  Jef- 
ferson street  has  been  sold  to  George  Haas  for  $35,000. 
The  picture  theater  has  been  in  charge  of  W  ilbur  Raynor 
is  receiver  since  December  1,  1916. 


Ogden,  Kan. — Steve  Clark  is  building  a  new  motion 
picture  theater  on  Main  street. 


Lincoln,  Xeb. — The  Oliver,  one  of  the  principal  the- 
Uers  here  and  owned  by  L.  M.  and  Roy  Crawford  oi 
Topeka,  has  been  leased  to  Frank  D.  Eager,  head  of  the 
Acme  Amusement  Company. 


ninth  street  and  Woodland  avenue 
\V.  G.  Ferguson  to  L.  B.  Alpino. 


has  been   sold  by 


Bedford,  Ind. — The  Bedford  Theater  Company  has 
been  organized  to  operate  motion  picture  theaters  by 
William  L.  and  J.  Frank  Walls  and  H.  E.  McCarrell. 
The  company  is  capitalized  at  $10,000. 


Geneva,  Ind. — Howard  Ashton.  proprietor  of  the  Savoy 
Motion  Picture  Theater,  has  disposed  of  his  property  and 
moved  to  Homer.  Mich. 


Seattle,  Wash. — At  the  Liberty  Theater,  where  the  two- 
reel  O.  Henry  story,  "Past  One  at  Rooney's,"  was  shown 
recently,  this  picture  overshadowed  the  five-reel  feature 
as  a  drawing  card  and  in  all  the  newspaper  notices  the 
two-reel  subject  received  the  greatest  space. 


Vancouver.  Wash. — The  Palace  Theater,  which  has 
been  closed  for  nearly  a  year,  was  opened  under  new 
management.    John  P.  Kiggins  now  controls  the  house. 


Denver,  Colo. — Samuel  L.  Baxter,  proprietor  of  the 
Isis  motion  picture  theater,  donated  the  day  receipts — 
$426 — to  the  American  Red  Cross  on  June  18,  and  with 
a  view  of  swelling  his  contribution  to  $1,000  is  going  to 
designate  another  date  as  Red  Cross  day  soon. 


Mesa,  Ariz. — William  Mehenett,  proprietor  of  the 
Majestic  Theater,  has  purchased  the  Orpheum  Theater 
from  Earl  Mehenett  and  E.  P.  Grover. 


Salt  Lake  City.  Utah.— W.  H.  Swanson,  president  and 
treasurer  of  the  Swanson  Theater  Circuit,  has  had  one 
of  the  largest  American  flags  ever  made  placed  in  the 
American  Theater.  The  flag  measures  50x75  feet  and 
will  become  part  of  the  permanent  decoration  of  the 
house. 


Santa  Fe,  X.  M. — The  Paris  Theater  will  be  closed  for 
one  month  during  extensive  repairs,  announces  W.  L. 
Gullett,  proprietor. 


San  Francisco,  Cal.— The  General  Film  Exchange  re- 
ports a  growing  demand  for  this  company's  product  in 
the  prominent  houses  here.  At  the  Rialto  the  O.  Henry 
stories  are  appearing;  the  Strand  showed  "Uncle  Sam 
Afloat  and  Ashore,"  while  the  Market  Street  offered 
"Tom  Mix  in  Movie  Stunts."  These  and  four  other 
houses  are  being  supplied  regularly  with  the  General's 
entire  weekly  output. 


Salt  Lake  City,  Utah— W.  H.  Swanson  gave  the  en- 
tire day's  receipts  of  the  American  and  Strand  Theaters  to 
the  Red  Cross  fund  on  June  27. 


Portland,  Ore.— Jensen  &  Von  Herberg  are  expending 
$50,000  on  improvements  to  their  Liberty  Theater  here. 


44 


EXHIBITORS  HERALD 


Hamburg,  Ark. — L.  J.  Serrett  has  leased  the  Grand 
Theater  from  W.  R.  Goyne  and  will  operate  it  under  the 
name  of  the  Pastime. 


New  Orleans,  La. — The  Washington  Theater  is  being 
remodeled  by  Manager  Nat  Sobel. 


New  Orleans,  La. — A  new  theater,  to  be  known  as  the 
Fine  Arts,  will  be  built  here  soon  by  the  F.  J.  Town- 
send  interests  of  New  York.    Jack  Levy  will  be  manager. 


Charleston,  S.  C. — George  S.  Brantley,  president  of  the 
Algonia  Feature  Film  Exchange,  has  opened  offices  at 
269  King  street,  where  he  will  supply  feature  films  to 
seven  southeastern  states.  This,  is  the  first  exchange 
to  be  established  here. 


SUPERPICTURES  WILL  BUY  FILMS 

AND  SELL  DIRECT  TO  EXHIBITORS 

IN  DISTRICTS  ON  STATE  RIGHTS  PLAN 

Frederick  L.  Collins,  president  of  Superpictures,  Inc., 
announces  this  week  that  the  $9,000,000  corporation  which 
he  heads  has  adopted  a  policy  absolutely  unique  in  mo- 
tion pictures,  and  that  Superpictures  immediately  will  pro- 
ceed to  buy  the  biggest  pictures  produced  and  sell  them 
direct  to  the  important  exhibitors  in  different  territories. 

It  is  an  entirely  new  angle  to  the  state  rights  plan. 
It  eliminates  the  exchange  and  cuts  the  cost  of  distribu- 
tion. Overhead  expense  in  maintaining  exchanges  oftert 
equals  25  per  cent  of  the  cost  of  production.  By  doing 
away  with  much  of  this  expense  Superpictures  is  deter- 
mined to  place  itself  in  a  position  whereby  it  can  sell 
at  a  reasonable  price  the  best  photoplays  made. 


NEW  MUTT  AND  JEFF  SERIES  BY 

BUD  FISHER  MEETING  WITH  SUCCESS- 
FILMS  BOOKING  FAST,  IS  WORD 


The  new  Mutt  and  Jeff  series  by  Bud  Fisher  is  meet- 
ing with  success,  it  is  announced  at  the  office  of  the  Bud 
Fisher  Film  Corporation. 

Starting  with  the  first  of  the  series,  "The  Submarine 
Chaser,"  these  pictures  will  be  shown  at  the  Strand 
Theater  in  New  York  every  day  during  the  coming  year, 
and  it  is  very  probable  that  before  the  end  of  another 
week  the  Rialto  Theater  will  also  be  showing  them.  If 
so,  it  will  be  the  first  time  that  a  picture  has  been  shown 
in  both  of  the  leading  theaters  in  the  country  at  the  same 
time — enough  to  encourage  the  vanity  of  a  producer  of 
features. 

These  are  the  first  pictures  to  be  published  under  the 
direct  supervision  of  Bud  Fisher  and  territories  are  sell- 
ing fast,  with  the  probability  that  the  entire  country  will 
be  sold  before  the  second  of  the  series  is  published. 

One  of  the  first  big  territories  to  be  sold  was  the 
entire  south,  which  was  purchased  during  the  past  week 
by  William  Oldknow,  of  Atlanta,  Georgia,  who  is  the 
general  manager  of  the  Consolidated  Film  and  Supply 
Company,  and  is  going  to  exploit  them  in  a  big  way 
throughout  the  South. 


[To  the  "Exhibitors  Herald"] : 

Probably  a  great  many  of  the  exhibitors  who  will  be 
present  at  the  Chicago  Convention  will  be  interested  in 
seeing  how  motion  pictures  are  actually  made  and  we 
intend  to  hold  open  house  for  the  visiting  exhibitors. 

It  occurs  to  me  that  it  might  be  of  assistance  to  these 
exhibitors  if  they  were  informed  as  to  just  how  to  get  to , 
our  laboratory-studio  from   the   loop,  and   I   have  the 
following  suggestions  to  offer: 

Jump  in  any  taxicab  and  ask  any  one  of  the  driven! 
to  take  you  to  the  finest  laboratory-studio  in  Chicago — or  I 

Take. the  Northwestern  elevated,  get  off  at  Diverse; I 
station  and  walk  west  four  blocks — or:  i 

Take  the   Lincoln  Avenue  car,  get  off  at  Diverse 
Parkway  and  walk  west  two  blocks — or: 

Take  the  Southport  Avenue  car,  get  off  at  Divesse| 
Parkway  and  walk  east  a  half  block. 

If  you  will  give  publicity  to  these  directions,  as  fie] 
as  mention  the  fact  that  the  entire  moving  picture  in 
dustry  will  be  welcome  at  our  place  during  the  conve  | 
tion,  you  will  oblige 

W.  R.  ROTHACKER. 


LOUIS  GOTTSCHALK  WRITES  MUSIC 

SCORE  FOR  "THE  CURSE  OF  EVE"  FII 


After  three  months  had  been  spent  in  working  o  ] 
the  pictorial  prologue  to  "The  Curse  of  Eve"  and 
ting  the  musical  score  by  Louis  Gottschalk  to  the  ]j 
ture,  Dr.  Bruce  Gordon  Kingsley,  who  has  been  for 
past  three  years  one  of  the  leading  organists  of  the 
Angeles  theaters,  played  the  score  by  Gottschalk 
declared  it  to  be  the  most  appropriate  thing  which* 
had  played  in  motion  picture  accompaniment. 

The  biblical  prologue  to  "The  Curse  of  Eve,"  vr  f 
depicts  with  remarkable  photographic  effect  the  crea) 
of  the  world,  gave  to  Composer  Gottschalk  a  big  tit 
upon  which  to  work.  As  the  picture  moves  fromj 
opening  scenes  of  chaos  through  the  scenes  of  the  cresl 
and  into  the  pictorially  beautiful  Garden  of  Eden  stor.I 
music  rises  to  deafening  pitch  and  then  softens  irj 
more  beautiful  theme. 

The  creation  scenes,  which  in  themselves  are  init 
tions  in   photography  of   natural  effects,  furnishecf 
composer  with  material  for  something  entirely 
photoplay  music.     Gottschalk  and  Kingsley  worke| 
gether  over  the  music  before  the  latter  played  it 
special  showing  of  the  prologue. 


TITLE  OF  NEW  WORLD  FILM  STARRING  { 
MADGE  EVANS  HAS  BEEN  CHAr^D 


The  new  World-Picture  Brady-made  in  whicHn 
juvenile  actress,  Madge  Evans,  is  to  make  her  fi[Hfl 
pearance  as  a  star,  has  had  its  title  changed.  J'Hgjl 

produced  as  "Jerry-for-Short,"  but  will  be  known  ; 
general  public  as  "The  Little  Duchess,"  and  vtiBbe  J 
published  August  20.  The  diminutive  heroine  is  tljost, 
heiress  to  a  dukedom,  discovered  by  her  grandfnefi 
agents  in  a  little  American  circus  and  carried  ov<'*ejS  i 
to  the  family  castle. 


EXHIBITORS  HERALD 


45 


"VARIETY  DAY"  FOR  SHORT  LENGTH  FILMS  IN 
THEATERS  PROPOSED  BY  GENERAL  IS  SUCCESS 


San  Joaquin  Valley  (Cal. )  Exhibitor  Adopts  Plan  to  Replace 
Big  Features;  Scheme  Relieves  Routine 
of  Daily  Program 


It  was  just  a  month  ago  that  Gen- 
eral Film  first  broached  to  exhibit- 
ors through  branch  offices  a  novel 
m  to  relieve  the  monotony  of  the 
jnventional  daily  showing  of  a  five- 
si  feature  supplemented  with  three 
)r  four  reels  or  "fillers." 
The  suggestion  made  by  General 
is  that  this  routine  be  broken  by 
introduction  of  a  "variety  day" 
[nice  or  twice  a  week.   On  these  days 
bill  was  to  be  made  up  entirely 
short-reel  pictures,  such  as  the  se- 
Et  product  distributed  by  General, 
unit    to    be    in  attractiveness 
valent  to  a  "feature"  itself, 
sports  so  far  received  show  that 
"variety  day"  plan  is  succeeding 
very  part  of  the  country  where  it 
been  tried. 


One  of  the  most  enthusiastic  re- 
sponses comes  from  a  leading  picture 
house  in  the  San  Joaquin  valley.  Cali- 
fornia. A  try-out  of  the  plan  hav- 
ing shown  its  patronage  delighted 
with  the  change,  this  house  booked 
at  once  eighteen  reels  a  week  to  be 
used  on  two  "variety  days"  each 
week.  To  do  this  the  conventional 
five-reel  feature  had  to  be  displaced. 

But  this  house  is  going  even  fur- 
ther: it  wants  four  "variety  days"  in- 
stead of  two.  In  ordering  material 
for  his  initial  two  days,  the  owner 
states:  "These  are  the  only  two 
days  we  have  at  present.  We  will 
have  one  or  two  more  full  days  as 
soon  as  we  can  get  rid  of  the  'big 
stuff.*  Xo  more  expensire  'features' 
for  yours  truly — not  unless  it  spells 
suicide." 


NEW  THEATERS 


motion  picture  theater  to  be  built  at  Second 
and  Pacific  avenues  tor  the  Osran  Amusement 
Company,  has  been  let  to  E.  J.  Rounds  of 
Seattle. 


Portsmouth,  O. — The  Portsmouth  Construc- 
on  Company  will  break  ground  soon  for  the 
rection  of  a  motion  picture  theater  for  George 
acobs,  on  Eleventh  street,  near  Waller. 


Andrews,  S.  C. — Work  has  been  started  on 
the  new  opera  house  here  on  Main  street.  It 
will  have  a  seating  capacity  of  300. 


Dallas,  Tex. — Work  will  be  begun  on  the 
ew  Majestic  motion  picture  theater  about 
.Qgnst  1.  Karl  Hoblitzelle.  head  of  the  Inter- 
tate  Amusement  Company,  announces. 


Xew  Orleans,  La. — The  F.  J.  Townsend  in- 
terests of  Xew  York  have  closed  a  contract  for 
the  erection  of  a  new  motion  picture  theater  at 
Constantinople  and  Baronne  streets.  The  thea- 
ter will  be  known  as  the  Fine  Arts. 


Wichita.  Kan. — Work  on  the  Wichita  Thea- 
.T  to  be  erected  at  308-10  East  Douglas  av- 
aoe  has  been  started.  The  new  picture  house 
ill  cost  $75,000,  it  is  said. 


Brooklyn.  X.  Y. — A.  A.  Klester  of  211! 
anton  avenue  will  erect  an  addition  to  his 
teater  at  Fulton  and  Crescent  street,  to  cost 
5,000. 


Ogden,  Kan. — Steve  Clark  is  erecting  a  new 
motion  picture  theater  on  Main  street." 

Xewark,  N.  J. — A.  W.  Moore  will  erect  a 
two-story  building  for  offices  and  a  motion  pic- 
ture theater  at  Mt.  P^spect  avenue  and  Heller 
parkway,  to  cost  $50,000. 


Bremerton.  Wash. — The  contract  for  the  new 


Annapolis  Junction.  Md. — Harry  W.  Webb. 
131S  Fidelity  building,  and  associates  are  plan- 
ning to  erect  a  new  motion  picture  theater 
here,  with  a  seating  capacity  of  2.000. 


Dayton,  O. — Messrs.  Schenck  &  Williams 
have  completed  plans  for  the  erection  of  a 
quarter-million  dollar  theater  at  Main  street 
for  the  Dayton  Theater  company. 


Battle  Creek,  Mich  —  W.  S.  Butterfield  and 
local  associates  have  completed  plans  for  the 
erection  of  two  new  theaters  here. 


Washington,  D.  C. — The  Rialto  Theater 
management  at  Xinth  and  G  streets.  X.  W.. 
has  had  Messrs.  Blanke  &  Zink  prepare  plans 
for  a  new  theater  to  be  I0Q  by  141  feet,  with  a 
seating  capacity  of  2,200. 


DAY 

NY0UR  Howe 


^CHANGES  OF  THE  WEEK 


W.  H.  Dunbar  of  Montreal,  Canada,  has  re- 
signed as  sales  manager  of  the  Art  Dramas,  to 
become  associated  with  the  Goldwyn's  Cana- 
dian forces.  His  headquarters  will  be  at  \\  in- 
nipeg,  Manitoba. 

Gail  Kane  is  at  work  on  "Unafraid,"  under 
the  direction  of  Henry  King,  at  the  coast 
studios  of  the  American  Film  Company.  Lewis 
j.  Codv  has  been  engaged  to  appear  opposite 
Miss  Kane  and  Henry  A.  Barrows  and  James 
Farlev,  newcomers,  will  appear  in  the  cast. 


George  H.  Montgomery,  formerly  connected 
with  the  George  K'.eine  office.  Chicago,  has 
been  placed  in  charge  of  the  K-E-S-E  branch 
office  at  Buffalo.    Lou:s  Green  is  the  salesman. 


GOLDWYN  SUES 
MABEL  NORMAND 
IN  CONTRACT  ROW 


Concern  Starts  Fight  to  Make 
Star    Keep  Signa- 
ture Pledge 


Goldwyn  Pictures  Corporation  has 
gone  to  law  to  uphold  the  integrity  of 
a  contract  entered  into  between  a  mo- 
tion picture  producing  firm  and  one 
of  its  stars.  Suit  has  been  instituted 
by  Goldwyn  through  Gabriel  L.  Hess, 
general  counsel  for  and  secretary  of 
the  company,  and  John  B.  Stanch- 
field,  of  Stanchrield  &  Levy,  has  been 
retained  as  attorney  and  as  special 
counsel  to  obtain  an  injunction  pre- 
venting Mabel  Xormand.  screen 
comedienne,  from  working  for  any 
othern  concern  or  individual. 


MABEL  XORMAXD 

Miss  Xormand  entered  into  a  con- 
tract September  16,  1916,  with  Samuel 
Goldfish,  whereby  she  was  engaged  to 
be  starred  in  motion  pictures  under 
his  management  for  a  period  of  two 
years  at  a  weekly  salary  of  $1,000. 
Under  this  contract  she  Avas  to  act 
exclusively  for  Mr.  Goldfish. 

Upon  the  formation  of  Goldwyn 
Pictures  Corporation  by  Mr.  Goldfish, 
Edgar  Selwyn,  Archibald  Selwyn.  Ar- 
thur Hopkins  and  their  associates. 
Miss  Xormand's  contract  was  assigned 
to  Goldwyn.  Miss  Xormand  was 
scheduled  to  begin  working  for  Gold- 
wyn in  its  studios  on  May  1  and  ar- 
rived in  Xew  York  soon  after  that 
date,  manifesting  an  immediate  inten- 
tion of  not  entering  upon  her  contract. 
Her  response  to  notifications  as  to  the 
date  of  beginning  work  proving  to  be 
evasive,  Goldwyn  came  into  posses- 
sion of  information  that  Miss  Xor- 
mand planned  to  work  elsewhere  and 
for  other  individuals. 


46 


EXHIBITORS  HERALD 


E.  BACKER  BUYS  "WHO'S  YOUR  NEIGHBOR?" 
IN  HALF  OF  U.  S.  FOR  MAMMOTH  FILM  CORP. 


From  operating  in  two  states  to 
buying  a  picture  for  one-half  of  the 
United  States  is  the  stride  made  by 
F.  E.  Backer,  president  of  the  Mam- 
moth Film  Corporation  in  purchasing 
twelve  states,  namely,  California, 
Washington,  Oregon,  Idaho,  Utah, 
Montana,  Arizona,  Wyoming  Colo- 
rado, Nevada,  New  Mexico,  the  city 
of  El  Paso,  Texas,  and  New  Jersey, 
from  the  Overland  Film  Company, 
Samuel  Krelberg,  president,  selling 
agents  for  the  Master  Drama  Fea- 
tures, Inc.,  for  "Who's  Your  Neigh- 
bor?" This  sudden  expansion  of  Mr. 
Backer's  activities  was  occasioned  by 
the  possibiltics  which  he  saw  in  this 
feature  from  the  moment  it  was 
screened. 

Mr.  Backer  says: 

"Now  and  then  there  is  produced  a 


picture  whose  theme  is  unusually 
timely,  and  has  an  appeal  for  all 
classes  of  people;  one  whose  far- 
reaching  truth  is  not  bound  by  moun- 
tains or  political  limits.  Such  a  one, 
I  believe  "Who's  Your  Neighbor?" 
to  be.  In  fact,  I  think  it  deserves 
exploitation  after  the  manner  of  the 
big  theater  propositons  which  play 
extended  runs.  I  have,  accordingly, 
arranged  with  H.  O.  Martin  to  look 
after  my  Western  territory.  He  will 
make  his  headquarters  at  the  Manx 
Hotel  in  San  Francisco,  and  I  will 
shortly  make  a  trip  out  there  to  over- 
look my  Western  interests.  The  re- 
sponse from  the  West  has-been  so 
sudden  and  enthusiastic  that  we  have 
already  arranged  for  six  road  com- 
panies which  will  be  fully  equipped 
to  present  this  picture  as  it  should 
be  presented. 


KING -BEE  COMEDY 

RIGHTS  SOLD  IN  THREE 

STATES,  SAYS  CONCERN 


Louisiana,  Mississippi  and  Tennessee 
Disposed  of  for  Two-Reelers 
with  Billy  West 

The  King -Bee  Film  Corporation 
announces  that  the  King -Bee  Billy 
West  comedies  have  been  sold  for 
the  states  of  Louisiana,  Mississippi 
and  Tennessee.  The  Southern  Metro 
Pictures  Corporation  of  New  Or- 
leans is  handling  the  comedies  in 
this  territory. 

The  Standard  Film  Corporation  of 
Kansas  City  also  has  contracted  for 
the  output  of  these  pictures  for  the 
middle  western  states,  and  R.  C. 
Cropper  of  the  Standard  Company  is 
conducting  a  vigorous  advertising 
campaign  in  his  territory. 

Three  of  the  comedies,  "Back 
Stage,"  "The  Hero"  and  "Dough- 
nuts," were  shown  recently  at  Loew's 
New  York  Theater  and  were  well  re- 
ceived. Wherever  shown,  it  is  said, 
the  filmsi  are  rapidly  gaining  in  favor 
with  the  public. 


"DEEMSTER"  IS  SHOWING 
ON  TWO  THEATER  CHAINS 
IN  COOK  COUNTY  (ILL.) 

W.  J.  (Billy)  Dunn,  contracting 
manager  for  Warren  &  Clarke,  the 
outdoor  showmen  who  bought  the 
rights  to  "The  Deemster"  for  Illinois, 
Indiana  and  Wisconsin,  has  signed 
contracts  with  Lubliner  &  Trinz  and 
Alfred  Hamberger,  the  two  big  Cook 
county  circuits,  and  "The  Deemster" 
now  is  successfully  showing  in  Chi- 
cago.   Ten  prints  arc  working  daily. 

John  B.  Warren,  senior  member  of 
the  firm,  reports  good  results  with 
this,  his  first  venture  in  the  state 
rights  field,  and  announces  he  will  buy 
other  features.  His  organization  is 
equipped  to  handle  the  biggest  attrac- 
tions. 


GALAXY  OF  STARS 

COMPOSES  CAST  OF 

GEORGE  BACKER  FILM 

A  galaxy  of  stars  comprises  the 
cast  of  principals  now  engaged  in  the 
making  of  the  first"  George  Backer 
Foursquare  super-feature  which  will 
be  published  through  M.  H.  Hoff- 
man, Inc. 

In  the  film  Ruth  Roland  and  Mil- 
ton Sills  are  co-starred.  Associated 
with  them  are  Leah  Baird,  J.  Her- 
bert Frank,  Ollie  Kirkby  and  George 
Larkin.  In  its  entirety,  this  cast  is 
one  of  the  strongest  offered  in  a 
state  rights  feature  this  year. 


MARY  MACLAREN  SOON 

TO  START  NEW  PICTURE 

FOR  DAVID  HORSLEY 

A  new  story  for  Mary  MacLaren, 
now  under  contract  with  David 
Horsley,  is  in  the  scenario  depart- 
ment and  soon  will  be  under  produc- 
tion. Miss  MacLaren's  first  picture 
at  the  Horsley  studios  has  been  com- 
pleted under  the  direction  of  Thomas 
Ricketts  and  now  is  undergoing  its 
finishing  touches  prior  to  publication. 

Miss  MacLaren,  whose  screen  suc- 
cess has  been  meteoric,  in  the  pic- 
ture will  be  seen  as  the  daughter  of 
a  poor  but  socially  ambitious  mother, 
benl  upon  seeing  her  child  in  the 
"swim."  Just  what  the  effect  of 
wearing  fine  clothes  has  upon  the 
child,  who  has  been  brought  up  to 
look  down  upon  her  more  plainly 
dressed  associates,  carries  absorbing 
interest,  it  is  said. 


HERRINGTON  IS  STRONG 

AGAINST  LEE  OCHS 

Fred  J.  Herrington,  former  league 
president  and  present  national  or- 
ganizer, who  has  spent  the  year  or- 
ganizing exhibitors  from  coast  to 
coast,  doe-  not  approve  of  Ochs,  his  I 
policies  nor  any  of  his  violations  of  I 
the  pa-t  year.    His  statement  follows:  J 

"The    organization,   instead  of  be- 1 
ing  used    to    further  the   interests  of  J 
exhibitors,  has  been  made  a  personal  j 
matter   for  personal  aggrandizement 
of  an    imli\  idual.     The  president  of 
the  organization  has  given  more  con- 
sideration   to    the    promotion   of  his 
own   per-onal    interests   than   the  in- 
terests of  the  league.    Therefore,  with  . 
the  present  conditions  of  the  league,^ 
it  cannot  survive  very  long. 

"The  future  of  the  league  will  de-  I 
pend  upon  the  action  of  the  delegates  : 
at  this  convention — the  defeat  of  j 
Ochs  and  the  placing  of  the  control 
of  the  organization  in  the  hands  of 
the  exhibitors,  to  whom  it  rightfully 
belongs. 

"I  will  declare  myself  furthe^H 
this  vital    -ubiecl    on   the  convention 

floor — believe  me." 


Toronto,  Ont.  —  Mr.  Fegan, 
ager  of  the  Eclipse  Theater,  Tot 
has  taken   out  a  permit  for 
tions  to  his  theater.    He  will 
a  gallery  w  hich  will  provide  500  m< 
seats,   and    contemplates    putting  i 
vaudeville. 


Vancouver,  B.  C. — Owing  to  the  n 
cent  street  car  strike  in  Yancouw 
a  number  of  the  amusement  In 
were  badly  affected,  especially  in  tl 
downtown  district.  Service  has  be< 
resumed. 


JTA&T 


6UIEBIRD. 

DAY 

'"YOUR  How 


presents  the  picture  of  that 


nPf  IlPFl  IfflPflOH  ^coutkillitepaiB  peasant 
JLlv^ll/O  l^J^ICllVILpreaGhei?Paspatin,who 


EXHIBITORS  HERAL 


D 


The  First  and  Only  Serial  Ever 
Filmed  from  a  SATURDAY 


EVENING  POST 


Directed  by 

STUART  PATON 

Who  Produced 
20,000  LEAGUES  UNDER  THE  SEA 

Based  on  the  famous  Saturday  Evening  Post  Story  "LOOT," 
by  Arthur  Somers  Roche,  the  thrilling  plot  of  "The  Gray  Ghost"  is 
already  familiar  to  or  has  been  read  by  over  ten  million  (10,000,000)  people. 
There  is  a  ready  made  audience  awaiting  you  among  the  thousands  of  Saturday 
Evening  Post  Readers  in  your  section. 

10,000,000  PEOPLE 

HAVE  READ  THIS  THRILLING  STORY 

This  is  the  Saturday  Evening  Post's  own  estimate,  based  on  five  readers  to  each 
of  the  more  than  two  million  copies  in  circulation.  Crammed  with  incident, 
mystery,  thrills  and  suspense;  featuring  four  brilliant  serial  stars,  it  is  the  su- 
preme serial  success  of  the  season. 


4 


BRILLIANT 
SERIAL  STARS 


PRISCILLA  DEAN— EDDIE  POLO 
EMORY  JOHNSON— HARRY  CARTER 

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UFACTURING CO.,  Carl  Laemmle,  President,  "The  Largest  Film  Manufacturing 
Concern  in  the  Universe,"  1600  Broadway,  New  York. 


2 


EXHIBITORS  HERALD 


HI 


ictures 


'V.  '<y; 


'Will!!!:' 
fjiijr 

i'iiiliu 

111 


Advisory  hoard: 

SAMUEL  GOLDFISH 

Cbalrman 
EDGAR  8KI.WYS 
IRVIS  S.  COBB 
ARTHUR  HOPKINS 
MARGARKT  MAYO 
ROI  COOl'KR  WEQRDE 
ARCHIBALD  SELWYN 
CROS«Y  GAI'JE 
PORTER  EMTRSON 

BROWNE 


Why  They  Have  Faith 
In  Goldwyn 

E EXHIBITORS  themselves  are  largely  responsible  for  the  nation-wide 
feeling  of  faith  and  confidence  in  Goldwyn  and  in  our  productions.  Tfeay 
tell  us,  and  they  have  told  other  exhibitors,  that  they  believe  in  Goldwyn: 
Because  Samuel  Goldfish  always  has  been  identified  with  and  produced  clean, 
fine,  superior  pictures  and  under  this  big  new  alliance  he  has  the  facilities  to 
make  better  and  finer  pictures  than  ever  before. 

Because  Edgar  and  Archibald  Sclwyn  and  Margaret  Mayo  have  in  quick  suc- 
cession produced  some  of  the  greatest  and  most  successful  plays  in  the  history 
of  the  American  theatre,  and  bring  to  Goldwyn  a  knowledge  of  box  office 
values  that  will  benefit  every  exhibitor  in  the  industry. 

Because  Goldwyn's  authors  represent  the  best  names  identified  with  big, 
money-making  plays  and  novels  on  two  continents  and  because  the  very  pick 
of  all  their  works  are  owned  and  controlled  by  Goldwyn. 

And  also  because  every  artistic  facility  that  a  producer  can  obtain  has  been 
enlisted  into  Goldwyn  service  for  the  making  of  Goldwyn  Pictures. 
When  important  exhibitors  have  said  all  of  these  things  about  us,  what  more 
could  we  wish  to  say  about  ourselves? 


§m 


0oldwyn@picturcs 

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Cast  Includes : 

HELEN  MARTEN 
FLORENCE  HACKETT 
LUCILE  DORRINGTON 
HENRY  SEDLEY 
JOHN  J.  DUNN 
ARTHUR  PICKENS 
ROBT.  NOLAN 
AND  OTHERS 


A  Photodrama  that 
is  Different 

One  of  the  most  vital  abuses 
of  the  present  moment  ex- 
posed in  a  forceful,  interesting, 
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that  will  hold  audiences  spell- 
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Popular  Pictures  Corp. 


218  West  42nd  Street 
NEW  YORK 


PRODUCED     BY     THE     SUPER     ART     FILM  CORP 


EXHIBITORS  HERALD 


A  New  Sensation 

Midget  Comedies 

Never  before  has  the  public  or  the  film  industry 
witnessed  so   wonderful   a   novelty   as  these 
MINUTE  Actors  performing  before  the  camera 
in  a  series  of  two  reel  comedies. 

THE  FILMS  are  of  such  HIGH  CALIBER  that  thev  cannot 
help  but  win  their  way  into  POPULAR  APPROVAL'S  HEART 
by  their  IRRESISTIBLE  LAUGH  PRODUCING  SITUATIONS 

6-3-1 — Photo — Slides 
Released  Bi-Weeklv 

First  Release,  HASH  AND  HEARTS 

Entire  Week  Com.  July  30th,  Star  Theatre,  Chicago  Loop. 

The  ScreeNews  Magazine 

The  Diversified  Reel  of  Unusual  Pictures 
Released  Weekly 

A  Slacker's  Heart 

7  REELS  With  a  Capable  Cast  7  REELS 

Headed  by  Edward  Arnold  and  Byrdine  Zuber 

Shows  Why  We  Are  at  War. 
Shows  We  Are  Not  a  Nation  of  Slackers. 
Shows  the  Propaganda  to  Make  This  a  Nation  of  Pacifists. 
Dispels  Any  Illusion  as  to  the  Designs  cf  Germany  Against  This  Country. 
The  Strongest  Appeal  Ever  Made  to  Patriotic  America. 

GREIVER  &  HERZ 

"Always  Something  New" 

CONSUMERS  BUILDING  CHICAGO,  ILL. 


4 


EXHIBITORS  HERALD 


asp 
ffiii 


\  =f.2 


Why  Is  Circulation? 


G 


A  Talk  to  Advertisers 
I RC  U LATION  has  been  discussed 

a  great  deal  during  the  past  few  years,  and 
the  technical  side  of  circulation  analysis  has  been 
studied  from  every  angle. 

How  much,  how  secured  and  where  located 

are  the  big  questions  which  are  asked  of  the  pub- 
lisher by  the  advertiser,  with  various  subdivisions  of 
the  inquiries  as  modified  by  individual  interest. 

The  biggest  question  of  all  is  seldom  asked. 

Why  is  circulation? 

The  average  space-buyer,  never  stops  to  con- 
sider the  one  vital  fact  about  circulation— that  it  is 
the  definite  result  of  a  definite  creation,  editorial 
quality. 

Editorial  appeal  pulls  circulation  of  which 

that  appeal  is  the  index.  The  higher  the  appeal 
and  the  stronger  its  character,  the  better  and  more 
desirable  the  circulation  is  going  to  be. 

The  value  of  a  trade  publication  lies  in  the 

character  of  its  circulation  appeal. 

If  it  has  built  up  a  distribution  based  on  specific  edi- 
torial character,  the  advertiser  who  goes  into  a  publication  of  this 
kind  knows  in  advance  whether  the  interest  is  live  or  passive. 

The  advertiser  who  puts  quantity  first,  and  who 

reads  circulation  statements  so  closely  that  he  has  no  time  to  study 
the  publications  themselves,  has  got  away  entirely  from  the  funda- 
mental fact  back  of  all  circulation,  he  has  forgot  to  ask  himself, 
"Why?" 


A  page -by -page  analysis  of  the  "Exhibitors  Herald' 
proves  that  it  has  a  vital  and  commanding  readers'  appeal. 


EXHIBITORS  HERALD 


5 


AN  APPRECIATION— 

To  Screei\_eas  Exhibitors: 


American 
Bioscope 
Corp. 


IN  PRESENTING— 


ftlagasinf 


The  American  Bioscope  Corporation  and  its  employees  experi- 
ence that  thrill  which  always  follows  the  doing  of  one  thing  well. 

We  are  proud  of  the  ScreeNews  Magazine,  proud  of  the  fact 
that  it  was  just  what  you  ordered,  proud  that  all  of  you.  to  a 
man,  have  admitted  that 

"YOU'VE  GOT  TO  RUN  IT" 


6242 
Broadway 

uctt*.  C.  S.  A. 


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6 


EXHIBITORS  HERALD 


AsR  the  Mothers 

DO  CHILDREN  COUNT? 


V 


b*»  y.  a  pat.  i9o? 


1333  Argyle  St.,  Chicago 


Book  this  famous  series  of 
1  2  charming  photoplays  and 

THE  MOTHERS 
WILL  TELL  YOU 

featuring 

Little 
Mary  McAlister 

m 


cUhe  Homestead  Amusement  Co. 

I/3IA  DETROIT  AVENUE 


Lakevaod.  O 


Here's  a  Letter  1 

from  one  of  the  many  satisfied  users  of 

DE  LUXE  4  PAGE  PROGRAMS 

When  a  man  takes  the  time  to  write  a  letter  like  that,  it 
means  he's  not  only  satisfied — he's  mighty  well  pleased.  It  means 
that  the  De  Luxe  Programs  do  all  we  claim  they  will  do. 

Note  what  he  says:  'I  also  notice  that  my  patrons  take  better 
care  of  them  and  seem  to  appreciate  them,  and  fewer  of  them  found 
on  Theatre  floor  after  show." 

His  patrons  don't  throw  them  on  the  floor — they  save  them. 
W  hen  are  you  going  to  make  us  prove  that 
De  Luxe  Programs  are  the  only  logical  pro- 
grams for  your  theatre?  W  hen  are  you  going 
to  take  advantage  of  the  FREE  WRITE  UP  j 
SERVICE?  When  are  you  going  to  give  your 
patrons  a  program  that  they  will  not  throw  awa\? 

Better  get  busy  and  let  as  hear  from  you 
before  your  competitor  signs  up  for  De  Luxe 
Service. 

We  will  quote  you  on  quantities  of  500 
and  up  per  week. 


CAHILL  IGOE  CO. 


THE  HOME  OF  CICO  PRODUCTS 

117  W.  Harrison  St. 


CHICAGO 


lllll!llll!illllll!!!Hin::iillll!>!lll!llllill!!lllllll!lllll!ll!l!!!l!!!i 


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...,„  •■Unix  «iM>«>ii  •ii>iiiiii>iiiiiiiiiiiiiMiiMiiiiii1aiiii<iiM**<)i  ■■■■■***ai*"!a*!'.!a!1!'!;,>M 


,T,H.E  INDEPENDENT; 


-  : 


-  K 


« ■» 


ipmtnnn'  mumn  mil  i  ■  »■■  —  mini  ■■■niimnniiMmiHiiinmiirni  I  iiiiiimniiiimiininnwi  »miiininiiiminmu»m»tnMWmnim«m»m»nm;')*t*  * 

MARTIX  J.  QUIGLEY,  Editor 

Published  Weekly  by  EDITORIAL  and  EXECUTIVE  OFFICES  NEW  YORK  OFFICE 

EXHIBITORS  HERALD  CO.  203  South  Dearborn  S'rect.  Chicago  1480  Broadway.     Tel..  Bryant  5111 

ublication  Office:    1114  Xorth  AW..  Oak  Park  Tel.,  Harrison  7355  James  Beecroft,  Manager 

"237  = 


Entered  as  second  class  matter  at  the  Post  Office  Mi  editorial  copy  and  correspondence,  and  advertising  copy  should  be  ad- 
it Oak  Park,  III.,  under  the  Act  Of  March  3,  1879  dressed  to  the  Chicago  office.  Insertion  in  following  issue  cannot  be  guaran- 
ty ■  teed  on  advertising  copy  not  received  prior  to  6  p.  m.  on  Tuesday  of  each 

\UBSCRIPTIOX   PRICE   $1.50    YEARLY  week. 

/olume  V  AUGUST  4,  1917  Number  6 

THE  CONVENTION:  A  LESSON  TO  AUTOCRATS 

fjEING  a  very  hard  loser.  Mr.  Lee  A.  Ochs  undoubtedly  will  endeavor  to  construe  the  results  of 
*-*    the  recent  Chicago  convention  as  a  victory  for  himself  personally  and  for  his  followers. 
In  reality,  it  is  a  bitter  defeat. 
This  assertion  is  born  out  by  the  following  facts: 

The  attempt  of  Mr.  Ochs  to  dominate  the  convention  exclusively  for  his  own 
interests  resulted  in  the  disruption  of  the  Motion  Picture  Exhibitors  League  and  Mr. 
Ochs  is  now  a  king  without  a  country. 

The  "gaveled"  election  resulted  directly  in  the  formation  of  the  American 
Exhibitors  Association,  which  today  has  a  more  important  and  representative  mem- 
bership than  the  old  organization. 

Mr.  Ochs  now  being  unable  to  claim  personally  the  backing  of  the  organized 
exhibitors  cannot  claim  it  for  his  publication. 

THE  Motion  Picture  Exhibitors  League,  with  a  long  record  of  useless,  time-wasting  conventions, 
easily  outdid  any  previous  effort  along  this  line  at  the  one  just  passed.    About  one  hundred 
and  twenty-five  exhibitors  from  various  parts  of  the  United  States  traveled  to  Chicago  for  the  meet- 
ing, the  majority  of  them  expecting  to  learn  something  that  would  assist  them  in  bettering  their 
business,  and  partaking  in  constructive  work  for  the  general  advancement  of  the  industry. 

But  instead  of  giving  consideration  to  constructive  work  of  any  kind  the  convention  was  com- 
pelled to  listen  exclusively  to  political  barkers  attempting  to  beguile  the  exhibitor  into  schemes  and 
subterfuges. 

In  this  regard  the  sentiments  of  a  majority  of  the  leading  exhibitors  present  were  ably 
expressed  by  Charles  Pettijohn  of  Indiana,  who  repeatedly  declared  that  the  event  was  the  most 
useless  and  distressing  affair  of  its  kind  that  he  ever  had  the  misfortune  to  attend. 

As  far  as  can  be  learned,  during  the  entire  duration  of  the  convention  not  one  item  of  con- 
structive work  was  undertaken  and  carried  to  a  conclusion.  According  to  the  time-honored  cus- 
tom certain  resolutions  were  read  and  committees  were  appointed,  and  that  is  about  as  far  as  the 


I  Free  Pulpit -Free  Press -FREE  PICTURES 


8 


EXHIBITORS  HERALD 


Summary  of  Current  Issue 


work  goes.  An  illustration  of  this  occurred 
near  the  end  of  this  convention.  Call  was  made 
for  the  report  of  the  committee  on  song  and 
music  copyright.  Whereupon  Alfred  Ham- 
burger of  Chicago  arose  and  declared,  yes,  he 
would  like  to  hear  what  the  committee  had 
accomplished.  Presently.  Mr.  Hamburger's  in- 
terest abated  for  he  was  told  that  he  was  one 
of  the  appointed  members  of  the  committee. 

ONE'point  that  necessitates  strong  emphasis 
is  that  the  action  of  those  exhibitors  who 
left  the  convention  floor  on  the  night  of  the 
election  was  not  the  action  of  a  number  of 
youths  piqued  over  the  dismal  prospect  of  vic- 
tory. The  men  who  left  that  floor  were  sub- 
stantial, intelligent  business  men  who  were 
driven  from  the  floor  by  the  hopelessness  of 
the  situation. 

The  matter  of  the  league  presidency  was 
only  an  incident  with  them.  They  would  have 
accepted  Lee  Ochs  or  any  other  candidate  if 
they  felt  assured  that  the  new  official  would 
have  at  heart  the  best  interests  of  the  mem- 
bers of  the  organization ;  that  he  was  capable 
through  mentality  and  experience  to  direct  the 
affairs  of  the  league;  that  he  was  big  enough 
and  broad  enough  to  forget  personal  opportu- 
nity and  ambition  and  direct  the  league  along 
the  channel  of  constructive  work  and  protec- 
tion of  the  interest  of  the  exhibitors'  body. 

After  several  days  of  first  hand  observation 
these  men  came  to  the  conclusion  that  Lee 
Ochs  did  not  measure  up  to  any  one  of  these 
qualifications.  Consequently,  they  reasoned 
that  it  would  be  folly  to  attempt  to  further  fol- 
low his  leadership.  And  expressions  coming 
from  Mr.  Ochs  such  as,  "When  it  comes  to 
exhibitor  propositions,  I  know  them  babies 
well,"  in  no  way  tended  to  impress  the  dele- 
gates with  Mr.  Ochs'  faculty  of  intelligent 
leadership. 

The  "bolt"  was  due  entirely  to  Mr.  Ochs' 
personal  ambition,  the  packed  delegations,  the 
high-handed  methods  and  the  utter  absence  of 
a  constructive  program  which  is,  in  reality,  the 
one  legitimate  reason  for  an  annual  convention. 

The  deflection  from  the  Exhibitors  League 
was  due  to  gross  mismanagement,  the  personal 
ambition  of  Ochs  and  to  the  determination  of 
the  real  business  men  among  the  exhibitors  to 
have  what  they  have  never  been  able  to  get 
before — a  real  business  organization,  avoiding 
political  buncombe  and  aimed  toward  mutual 
protection  and  constructive  work. 

Martin  J.  Quigley. 


News  of  the  Week 

Page 


Ochs'  High-Handed  Methods  Disrupt  League   9 

"Herald"  Wins  Fight  and  Curbs  Ochs'  Clique   9 

Rothacker  Film  Studio  One  of  Exposition  Features   10 

States  Named  W  hich  Abandoned  the  Ochs  League   10 

Twenty-Eight  States  Form  Powerful  National  Body  in 

Chicago   11 

Bryant  Washburn  and  Nell  Craig  Lead  R.  F.  C.  Ball....  12 

A.  E.  A.  Circulating  Membership  Application  Form   12 

Lee  Ochs'  Speech  of  Acceptance   13 

National  Association  Elects  Directors  in  Chicago  Session  14 
"Rebecca  of  Sunnybrook  Farm,"  Next  Film  with  Mary 

Pickford.  Called  Her  Best   14 

Feminine   Stars  Throw   Last   Kisses  Amidst   Burst  of 

Music  as  Chicago  Expo  Closes   15 

How  Ochs  Put  Over  Election   IS 

American  Exhibitors  Association  Will  Seek  Fee  for  Ads 

Used  in  Plays  on  Screen   _   16 

Film  Engineers  Are  Entertained  by  Rothacker   16 

Fred  J.  Herrington  Tells  League  History  from  His  Elec- 
tion to  Coining  of  Ochs     1/ 

Pickford  Film  Wins  in  Chicago  Over  Funkhouser   17 

J.  Stuart  Blackton  Leaves  Vitagraph  to  Produce  Inde- 
pendently for  Paramount    17 

Ad  Film  Men's  Committee  Holds  Chicago  Session   18 

Gold  King  Screen  Scores  at  Expo  Film  Exhibition  18 

High-Lights  of  the  Annual  Trade  Round-Up   19 

Frohman  Wins  New  York  Court  Battle  from  Famous 

Players  Over  Rights  to  Play   20 

Ince  Will  Produce  Four  Films  Yearly  to  Be  Published 

Through  Artcraft   -   20 

Benjamin  Chapin  Explains  Mail  Plan  to  Get  "Lincoln 

Cycle"  Films  to  Trade   20 

"Seven  Keys  to  Baldpate,"  with  G.  M.  Cohan,  Ready  for 

Exhibitors  August  26   _   21 

M.  G.  Watkins,  Inc.,  Is  Formed  to  Handle  State  and 

World  Rights  of  Big  Features  1   21 

Mae   Murray    Will   Star  in   Bluebird   Features;  Quits 

Lasky  with  Director   a  _   21 

Brenon  L'ses  Experts  to  Aid  Perfection  of  Realistic  De- 
tails in  "Romanoff"  Film    22 

Bryant    Washburn    in   "Skinner's    Baby,"   and  "Open 

Places"  Essanay's  August  Features    22 

"The  Planter,'  'Starring  Tyrone  Power,  Soon  Will  Be 

Given  .Trade  Showing  in  New  York   3 1 

M.  H.  Hoffman  Names  Big  Features  for  Summer  and 

Fall  While  at  Convention    31 

Thousand  Days'  in  Booking  on  "Redemption"  Arranged 

for  in  Territory  Already  Sold     32 

Fifth  Anniversary   of   American   Company    Sees  Great 

Plant  Where  Puny  One  Once  Stood   32 

Mutual  Catalog  Indexes  $15,000,000  in  Film  Reels  and 

Stars  Now  Available    32 

List  of  Exhibitors  in  A.  E.  A   34 


Reviews 

"The   Garden  of  Allah,"   Selig  D.,  Nine  Parts,  with 

Helen  Ware  „.-.  „   23 

"Pride  and  the  Man,"  Mutual  D.,  Five  Parts,  with  Wil- 
liam Russell   _   23 

"The  Little  Terror,"  Bluebird  D.,  Five  Parts,  with  Vio- 
let Mersereau    23 

"The    Hidden   Spring,"   Metro    D.,    Five    Parts,  with 

Harold  Lockwood    24 

"The  Warrior,"  H.  Raver,  Inc.,  D.,  Seven  Reels,  with 

Maciste    24 

"Alma,  Where  Do  You  Live?"  Newfields  C,  Six  Parts, 

with  Ruth  M-acTammany    25 

"Youth,"  World  D.,  Five  Parts,  with  Carlyle  Blackwell 

and  June  Elvidge   25 

"The  Sawdust  Ring,"  Triangle  C.-D.,  Five  Parts,  witli 

Bessie  Love   _  _   25 

Selig  World  Library    25 

"The   Slacker,"    Metro   D.,   Seven    Parts,   with  Emily 

Stevens   _   26 

"Sudden  Jim,"  Triangle  D.,  Seven  Parts,  with  Charles 

Ray   _   26 


Departments 

The  Film  Stock  Market  _  _   33 

Official  Cut-Outs  by  Chicago  Censors   33 

This  Week  at  Downtown  Chicago  Theaters   33 

Synopses  of  Current  Releases  35,  36 

News  of  Exhibitors  and  Exchanges  37,  38 

Calendar  of  Feature  Releases    39 


OCHS'  HIGH-HANDED  METHODS  DISRUPT  LEAGUE 


Twenty-Eight  State  Delegations  Refusing  to 
Submit  to  "Steam  Roller"  Leave  Convention 
Floor  and  Organize  New  National  Association 

POLITICS"  AND  TRADE  REVIEW  BOASTS  DISGUST  DELEGATES 


By  J.  RAY  MURRAY 

The  most  dramatic  incident  in  the  history  of  exhibitors'  conventions — the 
disruption  of  the  Motion  Picture  Exhibitors  League  of  America — occurred  at 
the  Coliseum,  Chicago.  Wednesday,  July  18. 

Just  prior  to  midnight  delegates  representing  twenty-eight  of  the  most 
active  states  in  the  exhibitors'  association  came  to  the  conclusion  definitely 
that  Lee  A.  Ochs  and  the  principals  of  the  "Trade  Review"  could  not  be 
swerved  from  their  plan  of  "steam  rollering"  the  convention  and  withdrew 
from  the  convention  hall. 

THIS  POINT  MARKED  THE  DISRUPTION  OF  THE  MOTION  PIC- 
TURE EXHIBITORS  LEAGUE  OF  AMERICA  AND  THE  FORMATION 
OF  THE  NEW  AMERICAN  EXHIBITORS  ASSOCIATION. 

COULD   NOT   HALT   HIGH-HANDED  METHODS 

Prior  to  the  dramatic  walk-out  every  effort  was  made  to  have  Mr.  Ochs 
and  his  associates  abandon  their  high-handed  methods  and  give  consideration 
to  the  future  of  the  organization  and  to  the  rights  of  the  various  state  delega- 
tions which  had  not  come  under  the  sway  of  the  Ochs  machine. 

But  the  Ochs  machine  remained  obdurate  and  took  the  position  that  Ochs' 
re-election  was  to  be  accomplished  at  any  and  all  cost.  It  was  whispered 
generally  about  the  convention  hall  and  in  the  hotel  lobbies  that  the  Ochs 
machine  recognized  that  without  the  re-election  of  Mr.  Ochs  and  the  perse- 
verance of  the  league  the  future  of  the  "Trade  Review"  would  be  very  prob- 
lematical. And  the  personal  interests  of  the  Ochs  clique  made  the  future  of 
the  exhibitors'  organization  of  secondary  consideration  alongside  of  the  pub- 
lication enterprise. 

The  disruption  of  the  league  occurred  just  following  the  nominating  speech 
by  Louis  Levine  of  New  York.  The  nomination  of  Mr.  Ochs  was  seconded 
by  Peter  J.  Schaefer  of  Chicago. 

Mr.  Levine,  after  a  lengthy  compliment  to  the  president  and  a  fierce  tirade 
against  all  opposing  factions  which  was  repeatedly  objected  to,  placed  the 
name  of  Mr.  Ochs  before  the  convention. 

JACOB  WELLS  MAKES  DEMAND 

While  the  tellers  were  being  appointed  Jacob  Wells  of  Virginia  arose  and 
demanded  to  know  if  Mr.  Ochs  intended  to  accept  the  "steam-rollered"  nomi- 
nation. This  was  done  after  repeated  efforts  were  made  to  have  Mr.  Ochs 
withdraw  in  favor  of  any  other  candidate  which  a  conference  committee  would 
select. 

"I  am  not  on  trial,"  replied  Mr.  Ochs,  endeavoring  to  avoid  the  issue. 

MR.  OCHS'  RETORT  WAS  THE  SIGNAL  FOR  THE  QUIET.  OR- 
GANIZED WITHDRAWAL  FROM  THE  CONVENTION  HALL  OF 
DELEGATES  REPRESENTING  TWENTY-EIGHT  STATES  AND  THE 
CREAM  OF  THE  EXHIBITORS'  BODY. 

The  exhibitors  who  remained  on  the  floor,  those  affiliated  with  the  Ochs 
machine,  stood  about  for  a  few  minutes  gazing  blankly  at  one  another  while 
the  fact  that  their  conduct  had  disrupted  the  league  was  gradually  being 
realized. 

Later  the  vote  was  taken,  which  was  a  perfunctory  matter,  and  immediately 
following  Mr.  Ochs  gave  his  memorable  speech  of  acceptance,  which  is 
printed  on  another  page.  Charles  Pettijohn  of  Indiana  spoke  following  Mr. 
Ochs  and  his  remarks  also  are  given  on  another  page. 


Roster  of  M.  P.  E.  L.  Officers 
Joseph  Hopp  was  nominated  and 
elected  first  vice  president.  Other  of- 
ficers elected  were.:  William  Isen- 
berg  of  Mississippi,  second  vice  pres- 
ident: H.  M.  Thomas  of  Nebraska, 
third  vice  president;  E.  J.  Fisher  of 
Washington,  D.  C,  fourth  vice  pres- 
ident; William  Brandt  of  New  York, 
corresponding  secretary;  William  J. 
Sweeney  of  Illinois,  financial  secre- 
tary; E.  H.'  Horstman  of  Massachu- 
setts, treasurer. 

It  was  decided  to  hold  the  next 
convention  in  Boston,  Mass.,  in  lulv. 
1918. 

The  Thursday  session  met  at  3:30 
o'clock  and  went  into  executive  ses- 
sion. Routine  business  was  transact- 
ed. About  eighteen  delegates  were 
present. 


A  banquet  was  held  at  the  Hotel 
Morrison  Thursday  evening. 

W  illiam  A.  Brady,  at  the  Wednes- 
day evening  session,  introduced  Rev. 
Christian  F.  Riezner,  pastor  of  Grace 
Church.  New  York,  whose  few  re- 
marks served  to  relieve  the  tedium 
of  the  meeting. 

William  McCormack  Blair,  repre- 
senting the  "Four  Minute  Men,"  ad- 
dressed the  delegates,  as  did  Fred  C. 
Woodward,  representing  Mr.  Hoover, 
the  United  States  food  administra- 
tor. Evans  Evans  and  J.  J.  O'Connor 
of  the  Red  Cross  delivered  short 
messages  also. 

Mr.  Brad}-  in  an  address  said  he 
would  be  ashamed  of  the  delegates 
as  American  citizens  if  they  did  not 
get  down  to  business,  drop  petty  pol- 
itics and  be  real  men  and  make  good. 


"HERALD"  WINS  FIGHT; 
CURBS  OCHS'  CLIQUE 

When  Lee  A.  Ochs  last  fall 
announced  his  program  of  high- 
handed methods  aimed  to  dom- 
inate completely  the  motion 
picture  industry  and  especially 
the  exhibitors'  organization  the 
"Exhibitors  Herald"  commenced 
a  campaign  of  publicity  which 
has  borne  great  fruit  in  the  con- 
vention just  held,  when  the  ma- 
jority of  exhibitors  present  ut- 
terly repudiated  Ochs  and  his 
associates. 

The  "Exhibitors  Herald" 
alone  among  the  trade  papers 
consistently  opposed  the  auto- 
cratic methods  of  Ochs.  This 
publication  continually  has 
pointed  out  that  the  efforts  of 
Ochs  were  not  directed  to  ac- 
complish the  greatest  good  for 
the  majority  of  exhibitors,  but 
were  aimed  to  promote  his  per- 
sonal aims  and  the  personal 
aims  of  his  associates  who  are 
interested  in  the  Trade  Review. 

It  is  with  considerable  grati- 
fication that  the  "Herald"  notes 
that  its  views  regarding  the 
menace  of  Ochs  to  the  motion 
picture  trade  is  shared  by  the 
majority  of  bona  fide  theater 
owners  in  convention  assem- 
bled; this  intolerance  of  the 
methods  of  Ochs  compelling 
the  exhibitors  even  to  take  the 
radical  step  of  abandoning  the 
Motion  Picture  Exhibitors 
League  of  America  and  form- 
ing the  new  American  Exhibi- 
tors Association. 

The  "Herald"  realizing  the 
splendid  co-operation  of  the 
most  representative  exhibitors 
of  the  country  is  encouraged 
even  to  greater  efforts  toward 
the  elimination  of  objectionable 
elements  in  the  trade  and  the 
promotion  of  the  exhibitors' 
best  interests. — The  Editor. 


10 


EXHIBITORS  HERALD 


Ochs'  Salary  Raised  to  $1,000 

At  Tuesday's  session  the  grievance 
committee  decided  that  Illinois  be  al- 
lowed twenty-five  votes,  and  a  reso- 
lution offered  by  Louis  Levine  and 
Louis  J.  Blumenthal  of  New  Jersey 
that  a  trailer  advertising  committee 
be  appointed  was  acted  upon. 

Later  Joseph  Hopp  of  Illinois  re- 
ported for  the  constitution  and  by- 
laws committee.  There  were  sev- 
eral changes  made,  including  the  ad- 
dition of  two  vice  presidents  and  in- 
creases in  the  salaries  of  various  of- 
ficers, the  president's  salary  being 
raised  from  $300  a  year  to  $1,000.  » 

D.  G.  Rodgers  of  Minneapolis  read 
the  report  of  the  resolutions  com- 
mittee, which  was  acted  upon.  The 
report  of  the  committee  on  .deposits, 
of  which  Mr.  Rembusch  was  chair- 
man, contained  some  pithy  para- 
graphs directed  at  the  producers,  who 
were  termed  stock  jobbers,  and  the 
convention  declared  itself  unalterably 
opposed  to  the  deposit  system.  The 
secretary  of  the  league  was  directed 
to  notify  the  film  companies  that 
members  would  refuse  to  pay  the  de- 
posit after  a  certain  date  unless  they 
wipe  out  the  deposit  system. 

M.  Feitler  of  Pennsylvania  asked 
what  had  become  of  a  similar  reso- 
lution made  a  year  ago.  The  chair- 
man said  Washington  and  Oregon 
had  acted  upon  it  and  eliminated  the 
deposit  eviL 

Would  Adjust  Stars'  Salaries 

The  high  salaries  paid  motion  pic- 
ture stars  came  in  for  considerable 
criticism,  and  the  convention  went  on 
record  to  bring  about  an  adjustment 
of  the  high  salaries.  Just  how  this 
is  to  be  accomplished  was  not  dis- 
closed. 

Charles  Pettijohn  was  in  fa*or  of  a 
legislative  committee,  and  said  thirty- 
eight  states  had  had  censorship  bills 
killed  by  concerted  action  from  exhib- 
itors, and  in  only  three  states  had 
the  film  concerns  aided. 

Louis  Levine  reported  for  the  law 
and  legislation  committee,  and  the 
convention  refused  to  pay  the  widow 
of  M.  A.  Neff,  a  former  M.  P.  E.  L. 


president,  the  sum  of  $201  claimed 
to  have  been  due  for  services  ren- 
dered. A  bill  for  $5,000  for  services- 
at  Washington  during  the  recent  tax 
fight  from  Isadore  Stern,  a  Philadel- 
phia lawyer,  was  referred  to  a  com- 
mittee with  power  to  act. 

W.  A.  Brady's  message  to  the  con- 
vention was  read  and  acted  upon. 

Wednesday's  session  opened  with 
less  than  half  a  dozen  delegates  pres- 
ent. Ochs  called  the  meeting  to  or- 
der and  told  the  sergeant-at-arms  to 
scour  the  exposition  for  delegates. 
"I  don't  want  to  be  accused  of  pull- 
ing anything  here,"  he  added.  There 
was  a  very  slim  attendance,  notwith- 
standing that  it  was  the  third  day 
and  the  day  on  which  the  conven- 
tion was  to  elect  officers  for  the  en- 
suing year. 

Wells  Starts  Excitement 

The  first  real  excitement  of  the 
convention  came  when  Percy  Wells 
of  Wilmington,  N.  O,  arose  and  with- 
drew the  name  of  Henry  B.  Varner  as 
a  candidate  for  the  presidency  of  the 
league.  He  stated  that  North  Caro- 
lina delegates  had  had  a  candidate  to 
present  upon  arriving,  but  after  view- 
ing the  proceedings  of  the  meetings, 
the  suspension  of  the  by-laws,  the 
president  selecting  the  committees  to 
work  under  the  incoming  president, 
he  did  not  think  it  would  be  fair  to 
the  man  to  be  placed  in  the  chair. 
Mr.  Wells  said  there  were  nineteen 
states,  representing  100  votes,  whom 
he  had  learned  were  of  the  same  opin- 
ion as  North  Carolina. 

Ochs  and  his  policy  were  hotly  de- 
fended by  Eugene  M.  Clark  of  Mis- 
sissippi, who  had  moved  the  suspen- 
sion of  the  by-laws,  and  said  North 
Carolina  had  been  voting  against 
everything  at  the  convention,  to 
which  Mr.  Wells  replied  that  he  felt 
the  majority  on  the  floor  ought  to 
rule  instead  of  "steam  roller''  meth- 
ods. 

Joseph  Hopp,  in  a  spread-eagle 
speech  about  the  red,  white  and  blue 
badge  he  .was  wearing,  called  the 
delegates  not  present  slackers,  sulk- 


ing behind  yellow  badges  at  the  Ho- 
tel Morrison. 

Rembusch  Next  Withdraws 

This  brought  forth  a  stinging  re- 
buke from  Charles  Pettijohn  of  In- 
diana, who  said  the  Indiana  delega- 
tion was  not  composed  of  slackers, 
and  objected  to  Hopp  or  anybody 
else  referring  to  them  as  such.  He 
said  he  >-tood  for  a  united  front:  that 
Ochs  lacked  the  support  of  many, 
and  he  was  opposed  to  ousting  any- 
body from  the  organization.  He  ridi- 
culed the  resolution  regarding  the 
curtailment  of  high  salaries  paid  stars 
and  said  Mary  Pickford  and  Char- 
lie Chaplin  must  be  worried.  The 
delegates  were  then  surprised  to  hear 
him  withdraw  the  name  of  Frank 
Rembusch  as  a  candidate  for  pres- j 
ident. 

A  third  candidate's  name — that  ol 
Fred  J.  Hcrriugton — was  at  this  poin: 
withdrawn,  William  J.  Slimm  of  OMc] 
stating  Mr.  Hcrrington  did  not  i 
pire  to  the  presidency. 

(Continued  to  page  18,  column  1)  j 


rothacker  film 
studio  one  of 
expo  feature: 


giiiiiiiiiiiiiiiiiiiiiiiiiiii   iiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 


One  of  the  big  features  of JBtj 
M.  P.  E.  L.  Exposition  at  the  Col 
seum,  Chicago,  last  week  was  the  me 
tion  picture  studio  in  the  Annex,  coi 
ducted  by  the  Rothacker  Film  Mai 
ufacturing  Company.  Pictures  we  ) 
shown  there  daily  and  it  was  alwa; 
crowded. 

A  special  picture,  entitled  ''Fro: 
the  Studio  to  the  Screen,"  which  d 
picted  every  detail  of  the  industi 
was  an  added  feature. 

Through  the  kindness  of  0 
Thayer  of  the<  Wholesome  Fill 
Corporation  and  Rex  Weber  of  t 
Titan  Film  Company,  who  offer 
their  services  as  directors  on  the  i 
provised  studio  stage  during  the  ( 
position,  the  crowd  was  kept  amusj 
in  the  Annex  putting  embryo  motil 
picture  stars  through  their  paces. 

IIIIIIIIIIIIIIIiUIIIIIIIilCIIIIM 


HERE  ARE  THE  STATES  WHICH  ABANDONED  THE  OCHS  LEAGUE 

AND  PLEDGED  MEMBERSHIP  IN  THE  NEW  ASSOCIATION  § 


1                   Indiana  Michigan  Texas 

Iowa  New  York  Kentucky 

B                   Kansas  California  Louisiana 

Massachusetts  Minnesota  Florida 

Pennsylvania  '  Wisconsin  Mississippi 

Ohio  Maryland  North  Carolina 

Oklahoma  Missouri  New  Mexico 

In  addition  there  were  local  organizations  from  Chicago,  Boston,  Philadelphia  and  other  of  the  larger 
B      cities  throughout  the  country. 


South  Carolina 
Tennessee 
Virginia 
West  Virginia 
Wyoming 
and 

District  of  Columbia 


'III!;:: 


!8  STATES  FORM  POWERFUL  NATIONAL  BODY  IN  CHICAGO 


American  Exhibitors  Association,  Born  Out  of  Ochs'  Convention 
Violations,  Is  Purely  Business  Organization  for  Only  Bona  Fide 
Exhibitors;  Jacob  Wells  Made  President;  $20,000  in  Treasury 


By  WILLARD  C.  BEXSOX 

Because  Lee  A.  Ochs  set  himself,  his  trade  paper,  and  his  clique  up  as 
eing  bigger  and  better  than  the  best  interests  of  the  Motion  Picture  Exhib- 
:ors  League  of  America,  and  "steam  rollered"  his  way  to  his  second  term  as 
resident  at  the  seventh  annual  convention  in  Chicago,  July  14  to  22,  twenty- 
ight  state  delegations  seceded  from  the  organization,  walked  out  of  the  Coli- 
eum  and  formed  a  new  and  powerful  national  organization  officially  named 
American  Exhibitors  Association." 

After  Ochs  had  set  himself  up  as  a  tyrant,  setting  aside  the  constitution 
Ad  by-laws,  placing  Chicago  policemen  at  the  door,  who  examined  exhibitors 
.nd  questioned  them  as  though  they  were  criminals  and  not  business  men, 
acob  Wells  of  Richmond,  Va.,  threw  the  gauntlet  into  the  ring  and  defied 
3chs  to  fight  fairly  for  re-election. 

REVOLTERS  CALLED  CATTLE 

However,  Ochs  refused  to  accept  the  challenge  for  a  fair  fight,  and  the 
evolters  who  had  come  thousands  of  miles  prepared  for  constructive  work  in 
he  interest  of  the  league  were  called  "cattle"  and  shortly  thereafter  left  the 
Coliseum  building. 

After  working  tirelessly  from  Thursday  afternoon  until  late  Friday  after- 
loon,  the  new  organization  was  perfected  by  a  committee  composed  of  Ray 
Andrews,  of  Muncie,  Ind.;  Harry  Crandall,  of  Washington,  D.  C;  Guy  Won- 
ler,  of  Baltimore,  Md.;  I.  M.  Mosher,  of  Buffalo,  N.  Y.;  Percy  W.  Wells,  of 
Wilmington,  N.  C.;  Selby  A.  Moran,  of  Ann  Arbor,  Mich.;  Jacob  Wells,  of 
Richmond,  Va.;  Samuel  Bullock,  Cleveland,  O.;  and  A.  B.  Momand,  of  Shaw- 
lee,  Okla. 

One  of  the  first  decisions  of  the  assembled  members  of  the  A.  E.  A.  was 
hat  none  but  bona  fide  theater  owners  could  be  members  of  the  new  organ- 
zation.    This  was  embodied  in  the  constitution  and  by-laws,  which  were 


ormed  later  by  a  special  committee. 

The  fact  that  theater  managers,  ex- 
change attaches  and  other  non- 
heater  owners  were  allowed  mem- 
bership in  the  old  organization  was 
pointed  out  as  one  of  the  causes  for 
petty  politics,  which  played  a  great 
)art  in  keeping  the  old  league  in  a 
state  of  turmoil. 

The  American  Exhibitors'  Associa- 
tion, which  already  has  applied  for  a 
charter  of  incorporation  under  the 
laws  of  Indiana,  is  purely  a  bjisiness 
organization  and  will  be  operated  in 
the  interests  of  its  exhibitor  members, 
all  of  whom  are  to  have  as  much 
right  in  affairs  as  directors  in  any  big 
corporation. 

Jacob  Wells  Is  President 
The  officers  unanimously  elected  to 
perfect  and  establish  the  new  organi- 
zation are: 

JACOB  WELLS,  president,  Rich- 
mond, Va. 

GUV  WONDERS,  vice  president, 
Baltimore,  Md. 

WILLIAM  FAIT  JR.,  treasurer, 
Utica,  N.  Y. 

CHARLES  PETTIJOHX,  general 
manager.  Indianapolis',  Ind. 

These  men  will  act  more  as  an  ad- 
visory board  in  handling  the  affairs 
for  exhibitors.  Mr.  Pettijohn  has 
been  given  the  power  to  appoint  a  na- 
tional organizer.  The  organizer  does 
not  necessarily  have  to  be  an  exhib- 
itor, nor  does  any  of  his  aids.  The 
organizer  will  be  placed  on  the  same 
basis  as  a  salesman  of  any  big  mer- 
cantile concern,  and  must  show  the- 
ater owners  throughout  the  United 
States  the  business  benefits  the  new 
organization  offers. 


Fred  J.  Herrington,  who  was  the 
most  successful  organizer  in  the  his- 
tory of  the  old  league,  and  whose  ac- 
quaintanceship among  exhibitors  en- 
compasses the  entire  nation,  already 
has  been  proffered  the  office  of  or- 
ganizer. It  is  expected  that  Mr.  Her- 
rington will  be  appointed  within  the 
next  two  weeks  and  take  up  his  du- 
ties with  offices  in  Indianapolis,  which 
temporarily  will  be  the  main  head- 
quarters of  the  new  or-ganization. 
No  Salaries  for  Officers 
Xo  offices  outside  of  the  general 
manager  and  the  organizer  and  the 
employees  of  the  corporation  under 
these  men  will  receive  salaries.  This 
plan  was  hit  upon  by  the  organiza- 
tion committee  and  included  in  the 
constitution  and  by-laws  for  the  pur- 
pose of  eliminating  politics  and  graft. 

The  general  manager  and  organizer 
and  their  forces  will  hold  permanent 
positions  the  same  as  officials  in  mer- 
cantile concerns,  except  that  they  are 
subject  to  be  replaced  or  discharged 
at  the  end  of  a  year,  according  to  the 
dictates  of  the  members  of  .the  asso- 
ciation through  a  vote. 

While  the  association  is  not  to  be 
operated  on  what  is  known  as  the 
zone  plan,  which  was  at  first  out- 
lined but  rejected  by  the  members, 
cities  with  population  of  more  than 
one  million  persons  will  have  locals, 
and  in  each  state  where  such  cities 
are  located  there  also  will  be  state 
organizations. 

Chicago  Already  Has  Local 
Chicago  already  has  an  A.  E.  A. 
local  in  the  Motion  Picture  Theater 


Owners'  Association  of  Illinois,  re- 
cently formed,  and  of  which  Henry 
Schoenstadt  is  president.  This  or- 
ganization was  one  of  the  first  to  be 
absorbed  by  the  A.  E.  A.,  and  a  re- 
organization now  is  under  way. 

William  Fait  Jr.,  treasurer  of  the 
A.  E.  A.,  was  bonded  Thursday  night. 
July  19,  and  about  $20,000.  which  was 
donated  by  members,  was  turned  over 
to  him. 

Detroit  has  been  selected  as  the 
scene  of  the  first  annual  convention, 
to  be  held  during  the  summer  of  1918. 
While  the  date  has  not  yet  been  fixed, 
it  is  intimated  that  it  will  be  held  at 
the  same  time  the  old  league  goes 
into  session  in  Boston. 

Xone  of  the  former  members  of  the 
old  league  who  were  candidates  for 
office  before  the  break  this  year  will 
be  allowed  to  hold  executive  offices, 
it  is  announced  by  the  new  officers. 
However,  the  candidates  refused  to 
accept  offices  in  speeches  before  the 
assembly  in  Chicago  following  the 
final  bolt  which  brought  forth  the 
new  A.  E.  A. 

Acting  on  an  invitation  from  Wil- 
liam A.  Brady,  extended  as  a  repre- 
sentative of  President  Wilson  to  or- 
ganize the  ranks  of  the  industry  to 
aid  in  the  war  on  Germany,  the 
A.  E.  A.  will  make  application  for 
membership  and  representation  in  the 
Xational  Association  of  the  Motion 
Picture  Industry.  A  committee  will 
soon  be  picked  by  the  A.  E.  A.  exec- 
utives to  act  with  the  forces  of  Brady. 
Representatives  Picked 
Of  the  twenty-eight .  states  in  the 
new  association,  representatives  of 
twenty-two  have  been  selected  as  fol- 
lows : 

Judge  A.  P.  Tugwell,  California. 
Harry  Crandall,  District  of  Colum- 
bia. 

A.  J.  Krug,  Illinois. 

Frank  J.  Rembusch,  Indiana. 

W.  H.  Willy,  Kansas. 

Louis  Dittman,  Kentucky. 

X.  E.  Thatcher,  Louisiana. 

Guy  Wonders,  Maryland. 

Harry  L.  Kincaide,  Massachusetts. 

S.  A.  Moran,  Michigan. 

Peter  Jeup,  Detroit. 

W.  A.  Steffes,  Minnesota. 

Sam  Trigger,  Xew  York  City. 

I.  M.  Mosher,  New  York  State. 

Percy  W.  Wells,  North  Carolina. 

Samuel  Bullock,  Ohio. 

A.  B.  Momand,  Oklahoma. 

Fred  J.  Herrington,  Pennsylvania. 

George  C.  Warner,  South  Carolina. 

Charles  E.  McElra,  Tennessee. 

Harry  Bernstein,  Virginia. 


12 


EXHIBITORS  HERALD 


The  names  of  representatives  in 
other  states  will  be  selected  within 
the  next  six  weeks,  it  has  been  an- 
nounced. Judge  A.  P.  Tugwell  of  Los 
Angeles,  who  was  vice  president  in 
the  old  league,  will  be  the  main  fig- 
ure in  organizing  the  California  ex- 
hibitors. Judge  Tugwell  was  one  of 
the  most  fearless  leaders  in  the  fight 
to  stop  the  "steam  roller"  tactics  of 
Ochs  when  the  convention  opened. 
As  the  parliamentarian  he  had  the 
floor  only  a  few  minutes  when  the 
convention  convened,  when  Ochs 
ousted  him.  Upon  finding  that  Tug- 
well opposed  the  unconstitutional  tac- 
tics, Ochs  proved  that  the  per  capita 
tax  of  California  had  not  been  paid, 
and  Judge  Tugwell,  who  was  t he- 
only  representative  of  the  California 
branch,  was  ruled  out. 

Percy  Wells  Fought  Ochs 

Percy  W.  Wells,  president  of  the 
North  Carolina  league  branch,  which 
has  750  members  and  which  has  be- 
come a  slate  branch  of  the  A.  E.  A., 
opposed  the  constitution  violations  of 
Ochs  almost  from  the  moment  the 
convention  was  called  to  order. 

Those  who  were  primarily  respon- 
sible for  the  formation  of  the  new 
organization  through  their  fight 
against  the  unprecedented  acts  of 
Ochs  are  Percy  W.  Wells,  Charles 
Pettijohn,  H.  B.  Varner,  Jacob  Wells, 
Frank  J.  Rembusch,  Judge  A.  P.  Tug- 
well, Fred  J.  Hcrrington,  A.  B.  Mo- 
mand  and  L.  W.  Brophy.  These  men 
carried  the  fight  constantly  to  the 
Ochs  party  and  challenged  him  time 
after  time. 

At  one  time  during  the  presiden- 
tial nomination  on  the  floor,  when 
the  Chicagoans  who  left  the  old 
league  were  slurred  eit,  Maurice 
Choynski,  a  member  of  the  A. 'E.  A., 
and  who  refused  to  accept  office  this 
year  in  the  association,  rushed  from 
the  back  of  the  hall  toward  Ochs  to 
fight.  But  a  score  of  Ochs'  men  sur- 
rounded Choynski  halfway  down  the 
aisle,  and  with  the  aid  of  the  police- 
men at  the  door  he  was  ousted.  Also 
Henry  Schoenstadt,  Louis  A.  Frank, 
A.  J.  Krug,  Adolph  Powell  and  oth- 
ers were  ordered  from  the  convention 
floor  by  the  police  at  the  pleasure  of 
Ochs. 

Constitution  Committee 

The  committee  appointed  to  draft 
the  constitution  and  by-laws  for  the 
A.  E.  A.  was  composed  of  Judge  A.  P. 
Tugwell,  I.  M.  Mosher,  Percy  W. 
Wells,  Jacob  Wells,  Charles  Petti- 
john, Fred  J.  Hcrrington  and  Sam- 
uel Bullock. 

The  following  recommendations 
were  adopted  by  the  A.  E.  A.,  some 
of  which  have  been  incorporated  in 
the  constitution  and  by-laws: 

"The  national  governing  body  shall 
consist  of  the  following  officers: 

"President,  vice  president  and  treas- 
urer and  a  board  of  directors  consist- 
ing of  one  director  from  each  zone 
heretofore  mentioned,  who  shall  be 


elected  from  the  membership  com- 
prising each  respective  zone.  All  of- 
ficers shall  be  elected  annually  by 
the  board  of  directors  elected  to  rep- 
resent the  above  mentioned  zones. 
The  office  of  general  manager  shall  be 
a  salaried  office,  and  the  amount  of 
salary  shall  be  determined  by  a  ma- 
jority vote  of  the  directors. 

"We  further  recommend  at  this  con- 
vention that  the  directors  comprising 
the  temporary  organization,  which 
will  form  a  permanent  organization 
for  the  first  year,  incorporate  in  their 
constitution  and  by-laws  the  follow- 
ing articles: 

"(1)  That  membership  in  this  as- 
sociation shall  be  limited  to  owners 
of  moving  picture  theaters  or  their 
accredited  representatives. 

"(2)  That  the  dues  of  the  mem- 
bers of  this  association  shall  be  twelve 
dollars  ($12)  per  year  per  house,  six 
dollars  ($6)  of  the  aforesaid  twelve 
dollars  ($12)  to  go  toward  the  sup- 
port of  a  national  body  and  six  dol- 
lars ($6)  accredited  to  the  support  of 
the  charter. 

"(3)  That  it  shall  be  the  duty  of 
the  general  manager  to  select  and 
hire  an  organizer,  who  shall  be  sub- 
ject to  his  direction,  and  in  addition 
to  the  general  manager's  salary  the 
national  or  governing  body  of  this 
association  shall  furnish  him  with  all 
necessary  expenses  incurred  in  the 
proper  conduct  of  his  office;  and  he 
shall  be  given  all  discretionary  power 
in  the  selection  of  the  amount  of  help 
required  for  the  efficient  conduct  of 
his  office. 

"We  further  recommend,  subject  to 
the  approval  of  this  convention,  the 
following  temporary  officers  to  per- 
fect and  establish  the  American  Ex- 
hibitors' Association: 

"President- — Jake  Wells.  Richmond, 
Virginia. 

"Vice  president  —  Guy  Wonders, 
Baltimore,  Md. 

"Treasurer — William  Fait  Jr..  Utica, 
New  York. 


"General  manager — Charles  Petti- 
john, Indianapolis,  Ind." 

Before  the  middle  of  winter,  it  is 
the  belief  of  the  officers  and  members 
of  the  A.  E.  A.,  the  organization  will 
be  the  greatest  and  most  powerful  in 

the  country. 

Organization  under  General  Man- 
ager Pettijohn  will  be  carried  on 
throughout  the  year  in  every  state  in 
the  Union,  and  branches  will  be  es- 
tablished in  every  state. 


BRYANT  WASHBURN 
AND   NELL  CRAIG 
LEAD  R.  F.  C.  BALL 


Chicago  Club  Event  Is  Fitting 
Climax    to  Gay 
Week 


The  Morrison  Hotel,  Chicago,  wasjj 
the  scene  of  one  of  the  biggest  events 
of  exposition  week,  when  the  exhib- 
itors with  their  wives,  stars  and 
"fans"  gathered  in  the  new  ballroom' 
at  the  Reel  Fellows  Club  dance.  All 
week  a  voting  content  was  conduct- 
ed by  the  Reel  Fellows  as  to  who 
should  lead  the  grand  march,  and 
the  winners'  names  were  kept  secret 
until  the  last  moment. 

Bryant  Washburn  and  Nell  Craig, 
it  was  finally  announced  by  the 
judges,  would  be  accorded  the  honor 
and  promptly  at  12  o'clock  the  two 
popular  Chicago  screen  stars  aps 
peared  at  the  head  of  the  line. 

Miss  Craig  wore  a  beautiful  gown 
of  pink  satin  covered  with  pink  tulle. 
She  and  Mr.  Washburn  received 
much  applause  from  the  assembled 
guests. 

The  ball  was  a  complete  success 
and  a  fitting  climax  to  a  gay  week 
in  filmland. 


:IIIIIIIIIIIIIIIIIIIII!IIIIIII1II!I]IHI 

1    A.  E.  A.  Circulating  Membership  Application  Form 


Thousands  of  application  blanks  already  have  been  placed  in  circula-  =1 

tion  throughout  the  Central  West,  and  the  East  and  Far  West  will  be  gj 

flooded  with  the  cards  being  issued  by  the  new  American  Exhibitors  g 

Association.    The  form  being  sent  out  is  a  follows: 

AMERICAN   EXHIBITORS  ASSOCIATION 
In  convention  assembled 
I  an  owner  j 

I  as    -.a  member  of  corporation  - 

(  a  partner  I  s  I 

operating  the   "theaters,  seating    ill 

people,  make  application  for  membership  in  the  American  Exhibitors  |jl 

Association. 

Name   {I 

Town   |l 

State   jfl 

At  the  A.  E.  A.  headquarters  in  Chicago  already  a  score  of  these  il 

forms  have  been  filled  out  by  exhibitors  dissatisfied  with  Ochs  regime.  jfl 


i 


EXHIBITORS  HERALD 


13 


lERE'S  LEE  OCHS'  SPEECH  OF  ACCEPTANCE 

The  same  being  such  a  dignified  and  sterling  specimen  of 
the  oratorical  art  that  the  "Herald"  reproduces  it  literally. 

"Fellows,  dis  is  nuttin'  new — dis  is  a  joke,  these  boltin'  fellows,  they  mean  nuttin'  to  our  league  at 
'all.  It's  a  cinch.  Am  I  going  to  accept  it?  .  .  .  I'd  like  to  see  anybody  stop  me  and  you've  seen  Lee 
f  Ochs  work  hard.  .  .  .  I've  worked  so  hard  I'm  tired — my  wife  has  fought  with  me  ninety-eight  thou- 
)  sand  times  to  stop  it,  that  all  I  talked  about  when  I  get  home  is  the  league.  I  admit,  not  for  my  personal 
I  reasons,  that  I've  worked  hard  but  I'm  going  to  work  harder.  Do  you  know  where?  I'll  tell  you.  I'll 
I  give  doz  babies  that  bolted  sixty  days  to  come  back  into  dis  league — if  de  don't  I'll  bet  thousands  of  dol- 
.  lars  that  I'll  have  more  exhibitors  in  doz  states  in  MY  league  den  de  ever  had. 

"Dere  not  playin'  wid  a  baby  that  can't  go  out  and  trim  anybody  in  gettin'  members  for  dis  league. 
J  When  I  set  out  to  do  somethin'  I  do  it.    This  is  nutting  but  a  fight  of  exhibitors.    Dis  has  been  the  dir- 
tiest and  rottenist  fight  of  exhibitors  and  the  Moving  Picture  News  which  paid  their  candidates.  People, 
I  didn't  tell  no  member  of  this  convention  that  Varner  collected  his  traveling  expenses  from  tree  foims  in 
f^N'  York — one  a  producer  concern,  one  a  distributing  concern  and  a  trade  paper  concern. 

"What  would  you  expect  if  the  president  of  your  league  accepted  money  from  film  corporations? 
.  What  would  you  think  of  that?    Listen,  just  give  me  a  little  time.   IF  I  DON'T  TRIM  THOSE  BABIES 
I'M  THROUGH. 

"I  want  to  say  that  two  states  have  stuck  in  with  just  two  members,  Indiana  with  two  and  Michi- 
gan with  one.  Let  me  correct  that!  I  mean  Oklahoma  state  and  the  State  of  Michigan.  As  far  as  Okla- 
homa is  concerned  that  state  is  the  last  state  I  was  sure  ever  would  go  against  me  first,  I  don't  bring  up 
the  past  but  if  anybody  had  been  with  Oklahoma  but  the  president  and  the  secretary,  not  that  I  hav'nt  and 
always  been  with  Oklahoma  and  always  will  be  as  long  as  you're  good  boys. 

"Well,  listen!  I  just  wish  I  was  acting  already.  WHEN  IT  COMES  TO  EXHIBITORS'  PROPO- 
SITION I  THINK  I  KNOW  THOSE  BABIES  WELL.  I  v/ant  to  say  to  you  that  the  exhibitors  that 
have  been  loyal  to  me  have  certainly  been  loyal  but  as  loyal  as  they  have  been  I  will  show  my  apprecia- 
tion by  displaying  loyalty  to  them,  and  I  want  to  say  to  you  states  that  are  new  into  dis  league  that  I 
MYSELF  PERSONALLY  will  do  anything  in  the  world  for  you  to  help  build  your  organization  and  make 
it  what  it  should  be  and  if  I  can't  do  it  alone  you've  got  the  Exhibitors  Trade  Review  to  do  it  for  you. 

"But  when  I  think  of  doz  trade  papers — a  baby  eight  months  old  we  started  on  a  shoe  string — we  got 
promises  from  the  league  for  financial  support  AND  NOTHING  DOING.  In  eight  months  we  got  a  full 
grown  man  and  the  biggest  one  in  the  industry. 

"And  don't  forget,  I  predict  this:  BEFORE  THE  YEAR  IS  OVER  I'M  GOING  TO  PULL 
SOMETHING  ELSE  FOR  YOU  AND  BELIEVE  ME  IT  IS  SOMETHING  GOOD,  AND  WHEN  I 
PULL  IT,  THEM  BABIES  THAT  BOLTED  WILL  GET  THEIRS.  Take  it  from  me  all  I  want  you 
to  do  is  give  me  a  bunch  of  good  officers  and  if  I  don't  start  things  going  soon,  then  I'm  all  in. 

"I  don't  know  who  to  begin  to  thank  you  (applause)  but  rest  assured  I  will  do  the  right  thing  for 
you  and  I  want  to  make  a  statement  that  next  year  I'll  not  be  a  candidate  for  president.  I'LL  NOT  BE 
BECAUSE  I  DON'T  THINK  IT  IS  NECESSARY.  I'm  going  to  come  to  the  next  convention  wherever 
it  is  going  to  be  and  if  I  don't  give  you  the  biggest  convention  that  you  ever  thought  of  you  can  take  me 
and  dump  me  in  the — what  the  name  of  river  in  Boston? — oh  yes,  the  Charles  River  and  say,  fare  thee 
well." 


AND  HERE  IS  THE  RESPONSE  FROM 
PETTIJOHN  OF  INDIANA 

"Mr.  President  and  Gentlemen  of  the  Convention: 

"My  Brother  Delegate  from  Indiana,  Mr.  Ray  Andrews,  and  myself  are  very  tired,  and  we  desire  to 
go  to  our  hotel  for  a  much  needed  rest.    When  we  retire  we  ask  that  our  leaving  be  not  misunderstood. 

"Indiana  has  tried  to  be  fair  in  this  convention  and  we  have  striven  hard  to  avoid  a  split. 

"Before  leaving;  it  is  my  personal  desire  to  pay  my  respects  to  our  new  president.  I  want  to  con- 
gratulate our  newly  elected  President  for  the  dignified  manner  in  which  he  has  presided  over  this  conven- 
tion, and  I  want  to  especially  compliment  him  upon  the  dignified  speech  he  has  just  delivered.  I  want  to 
more  especially  compliment  him  upon  his  dignified  choice  of  language  and  especially  his  epigram  in  which 
he  referred  to  my  fellow-delegates  from  Indiana*  as  'them  babies.'  .  I  am  certain  that  most  of  his  remarks 
about  us  are  justified,  else  he  would  not  have  made  them. 

"I  am  still  here  as  a  delegate  to  this  convention  and  I  believe  that  it  is  as  much  my  privilege  to  fly 
around  the  electric  chandeliers  of  this  hall  and  kiss  myself  on  the  back  of  my  neck,  as  it  was  the  privilege 
of  the  preceding  speaker. 

"And  so  in  retiring  let  it  be  understood  that  I  have  taken  this  opportunity  to  pay  my  sincere 
respects  to  our  president  for  the  ensuing  year. 

"Mr.  President  and  Gentlemen,  Indiana  bids  you  good-night." 


14 


EXHIBITORS  HERALD 


NATIONAL  ASSOCIATION  ELECTS  DIRECTORS 

IN  CHICAGO  SESSION;  INTERRUPTED  BY  ROW 


Body  Adjourns  to  Aid  Warring  Exhibitors  Make  Peace; 
Brady  to  Call  Meeting  in  New  York;  Plan 
on  Film  Dupers 


Fight 


The  National  Association  of  the 
Motion  Picture  Industry  met  at  the 
Princess  Theater,  Chicago,  at  11 
o'clock  Wednesday  morning,  July 
18,  and  elected  directors  for  the  en- 
suing year.  The  headquarters  of  the 
association  were  at  the  Congress  Ho- 
tel from  which  point  the  various 
heads  of  the  big  concerns  watched 
with  interest  the  progress  of  the  con- 
vention being  held  at  the  Coliseum, 
and  the  formation  of  the  new  Ameri- 
can  Exhibitors  Association. 


Directors  Elected 

The  following  board  of 


directo 

was  elected:  William  A.  Brady 
World  Film  Corporation;  D.  W.  Grif- 
fith; William  L.  Sherrill,  Frohman 
Amusement  Corporation;  Adolph 
Zukor,  Famous  Players-Lasky  Cor- 
poration; Carl  Laemmle,  Universal 
Film  Manufacturing  Company;  Don- 
ald J.  Bell,  Bell  &  Howell  Company; 
J.  E.  Brulatour,  Eastman  Films;  J. 
H.  Hallberg,  Motion  Picture  Equip- 
ments; Walter  J.  Moore,  H.  C.  Miner 
Lithograph  Company;  J.  F.  Skerrott, 
Nicholas  Power  Company;  Arthur  S. 
Friend,  Paramount  Pictures  Corpora- 
tion; W.  W.  Irwin,  Vitagraph;  J.  A. 
Berst,  Pathe  Exchanges;  P.  A.  Pow- 
ers, Universal  Film  Manufacturing 
Company;  Richard  A.  Rowland,  Me- 
tro Pictures  Corporation;  Arthur 
James,  Metro;  William  A.  Johnston, 
M.  P.  News;  Joseph  F.  Lee,  state 
rights  buyer;  Thomas  G.  Wiley,  and 
Paul  Gulick. 

Following  the  election  of  the  di- 
rectors a  motion  to  increase  the  num- 
ber of  directors  was  tabled  after  con- 
siderable discussion.  This  matter 
will  be  taken  up  again  at  a  later  meet- 
ing in  New  York. 


To  Fight  Film  Duping 

Another  important  question  before 
the  body  was  the  marked  increase 
in  the  unlawful  practice  of  duplicat- 
ing films  by  a  number  of  persons  who 
are  disposing  of  these  "dupes"  to 
small  exchanges  and  flooding  the 
European  and  South  American  mar- 
kets. The  National  Association  pro- 
poses to  take  the  matter  up  with  the 
authorities  at  Washington. 

At  this  point  of  the  business  meet- 
ing, an  interruption  occurred,  when 
Frank  J.  Rembusch  announced  that 
there  was  serious  trouble  in  the  ranks 
of  the  exhibitors  and  asked  the  asso- 
ciation to  intercede  and  affect  a  rec- 
onciliation if  possible  between  the 
warring  factions.  A  committee  of  five 
delegates  was  sent  to  the  Hotel  Mor- 
rison to  confer  with  the  exhibitors 
there  assembled,  and  the  association 
meeting  adjourned  to  meet  at  the 
call  of  the  president  in  New  York. 
It  is  proposed  to  hold  meetings  quar- 
terly hereafter. 


ESSANAY  PLAYERS  IN 

BIG  WATER  CARNIVAL 

DURING  CONVENTION 

With  a  big  afternoon  carnival  on 
the  lake  shore,  in  which  more  than 
100  pretty  Essanay  actresses  did 
"mermaid"  stunts,  a  packed  house  at« 
the  Coliseum  in  the  evening,  and  a 
banquet  for  exhibitors  following, 
K-E-S-E  day  at  the  Chicago  convenV 
tion  proved  one  of  the  most  memora- 
ble events  of  the  exhibitors'  gather- 
ing. 

The  water  fete  was  held  at  the 
Edgewatcr  Beach  Hotel,  the  pro- 
ceeds, by  special  request  of  George 
K.  Spoor,  president  of  Essanay,  go- 
ing to  swell  the  Navy  League  fund. 
Bryant  Washburn,  Marguerite  Clay- 
ton, Taylor  Holmes  and  Virginia 
Valli,  Essanay  stars,  were  introduced 
to  the  crowd  on  the  beach,  and  thei 
the  marine  band  of  the  naval  trainin} 
station  at  Lake  Bluff  swung  dowi 
the  beach  playing  martial  strain; 
with  the  bathing  girls  two  abreast  b 
hind  them.  Following  the  review 
program  of  aquatic  sports,  includin 
tub  races,  diving-  and  swimming  rac< 
and  others,  was  carried  out. 

The  winners  of  the  prizes,  inclui 
ing  Virginia  Valli,  Thelma  Blossor 
Evelyn  Xapier,  Helen  Jackson  ar 
Louise  Long,  were  introduced  to  tl 
crowds  at  the  Coliseum  that  evenii 
in  their  bathing  suits. 


"REBECCA  OF  SUNNYBROOK  FARM,"  NEXT  FILM 
WITH  MARY  PICKFORD,  CALLED  HER  BEST  ON 


Mary  Pickford's  presentation  of 
"The  Poor  Little  Rich  Girl"  will 
live  long  in  the  hearts  of  the  many 
thousands  who  have  seen  it,  but  her 
newest  picture,  "Rebecca  of  Sunny- 
brook  Farm,"  according  to  an  Art- 
craft  executive,  will  be  even  greater. 

Under  the  direction  of  Marshall 
Xeilan,  the  capable  young  Lasky  pro- 
ducer who  has  attracted  wide  atten- 
tion for  his  artistic  achievements  un- 


der that  trademark,  the  new  M: 
Pickford  vehicle  is  now  rapidly  nt 
ing  completion  at  the  west  coast  : 

dios. 

Supporting  Mary  Pickford  in  ' 
latest  photoplay  are  Eugene  O'Bri, 
Helen  Jerome   Eddy,    Charles  Ofj 
Marjoric   Daw,   Maymc   Kelso,  J 
Wolff.  Josephine  Cfowell,  Jack  i 
Donald.   Violet  Wilkey,   Frank  r. 
ncr,  Kate  Toncray  and  Emma  Ger 


ARTCRAFT  ACTIVITIES  SNAPPED  IN  THE  EAST  AND  WEST 


Left  to  Right — Elsie  Ferguson,  the  Noted  Stage  Actress,  Being  Welcomed  to  Filmland  by  Maurice  Fourneur  at  Fort  Fee.  N.  J.  D'!"J 
Fairbanks  Snapping  a   Picture  of  Eileen  Percy,  His  Leading  Lady.     "Doug."  Talking   Over  the   Plot   of  "Come   Down   to  IV 

with  Dennis  O'Brien,  His  Attorney,  and  John  Fairbanks,  His  Business  Manager. 


I 


EXHIBITORS  HERALD 


15 


EMININE  STARS  THROW 
BURST  OF  MUSIC  AS 


LAST  KISSES  AMIDST 
CHICAGO  EXPO  CLOSES 


The  seventh  annual  Motion  Picture 
cposition,  held  at  the  Coliseum,  Chi- 
go,  ended  in  a  final  burst  of  music 
d  shouting  Sunday  night,  July  22, 
(len  the  last  star  had  bowed  his  way 
the  gang  plank  and  the  last  fem- 
Ine  screen  beauty  had  thrown  her 
pt  kiss. 

In  numbers  the  last  day  equaled 
that  had  preceded  it  in  atten- 
ce,  and  by  the  same  token  was  a 
■e  satisfying  day  for  the  "fans" 
o  braved  the  heat  of  the  place  to 
ze  upon  the  many  celebrities  of- 
ed  for  their  approval,  as  a  greater 
mber  were  on  hand  than  any  day 
ring  the  exposition. 

Many  Stars  Not  Present 
The  fact  that  many  of  the  adver- 
ed  stars  did  not  appear  at  all  was 
bitter  disappointment  to  not  a  few 
10  atcndcd.  During  the  early  stages 
the  exposition  there  was  a  maTked 
arcity  of  screen  celebrities,  and  as 
e  Chicago  critic  put  it,  "it  was 
e  Hamlet,  with  Hamlet  left  out." 
is  estimated  that  125,000  persons 
ded  the  exposition,  and  while 
e  was  $10,000  less  floor  space  sold 
is  year  than  last,  the  management 
edictcd  a  fair  profit.  The  Boston 
ore,  Chicago,  sold  30,000  tickets  in 
e  day  at  5  cents  apiece,  the  week 
evious  to  the  big  show. 
Little  Mae  Marsh  opened  the  ex- 
sition  on  "Goldwyn  Day" — July  14 
and  throughout  the  week  there  was 
steady  stream  of  people  passing  in 
d^out  of  the  Coliseum.  Sunday, 
ly  IS,  was  "Pathe  Day,"  when 
:arj  White  and  Sheldon  Lewis  ap- 
ared. 

Lillian  Walker  appeared  both  af- 
rnoon  and  night  on  Monday,  and 
my  greeted  the  smiling  star  with 


cheers.  Xell  Craig,  Anita  King,  Mae 
Murray  and  others  were  in  the  Col- 
iseum Monday. 

Violet  Mersereau  Present 

"Bluebird  Day,"  which  was  Tues- 
day, ushered  in  Violet  Mersereau,  Lee 
Moran,  Eddy  Lyons  and  other  Uni- 
versal luminaries,  including  Carl 
Laemmle. 

Wednesday,  "World  Day,"  was  an- 
other day  of  surprises  bringing  as  it 
did  Alice  Brady,  June  Elvidge  and 
Carlyle  Blackwell.  This  was  one  ot 
the  biggest  days  of  the  week,  and  it 
was  found  necessary  to  close  the 
doors  at  8:30,  the  crush  became  so 
great. 

On  Thursday,  which  was  "K-E-S-E 
Xight,"  Bryant  Washburn,  Haze 
Daly,  Shirley  Mason,  little  Mary  Mc- 
Alister,  Helen  Ferguson,  Taylor 
Holmes,  Rodney  La  Rock,  Marguer- 
ite Clayton  and  Raymond  McKee 
were  present.  Norma  Talmadge, 
Rosemary  Theby,  Francis  X.  Bush- 
man, Beverly  Bayne,  Mr.  and  Mrs. 
Sidney  Drew,  Edith  Storey  and  Fan- 
nie Ward  were  among  the  stars  who 
appeared  the  latter  part  of  the  week. 


"The  Barrier"  and  "Bar  Sinister,"  pro- 
duced and  directed  by  Mr.  Lewis, 
were  great  successes.  But  he  now  is 
secretively  making  another  film  which 
— if  the  others  were  criterions — he 
promises  will  surpass  his  very  best. 


MOSS  STARTS  WORK  ON 
COSMO  HAMILTON  TALE. 
"SINS  OF  THE  CHILDREN" 

B.  S.  Moss  announces  that  produc- 
tion of  the  screen  version  of  Cosmo 
Hamilton's  "The  Sins  of  the  Chil- 
dren'' will  begin  soon,  following  the 
completion  of  the  scenario  this  week 
by  Anthony  P.  Kelly. 

"The  story  by  Mr.  Hamilton,"  said 
Mr.  Moss,  "makes  an  admirable  ve- 
hicle for  screen  production,  and  the 
sensational  elements  of  the  story 
have  been  worked  up  to  a  high  pitch." 


::;,:::..::  !!:;,!  in 


HOW  OCHS  PUT  OVER  THE  ELECTION  GRAB 

LEE  A.  OCHS'  official  organ  in  the  current  issue  states  that  Mr.  Ochs  was  elected  by  a  vote 
of  178  to  59.  This  is  an  incorrect  statement,  although  probably  made  deliberately  with  a 
view  of  trying  to  establish  the  fact  of  a  bona  fide  election.  There  were  no  votes  against  Mr. 
Ochs,  as  all  the  delegates  opposing  Mr.  Ochs,  having  found  that  their  rights  were  being  violated, 
had  withdrawn  from  the  convention  floor  before  the  vote  was  taken.  Mr.  Ochs'  organ  also  states 
that  "six  states  representing  59  votes  ..."  bolted  the  annual  convention."  In  reality,  the  dele- 
gates who  left  the  convention  represented  twenty-seven  states,  casting  a  vote  of  approximately 
seventy-two.  In  addition  to  this,  immediately  following  the  "bolt,"  two  other  state  delegations 
joined,  adding  their  strength  to  the  new  American  Exhibitors  Association.  Another  fact  of  great 
importance  is  that  Mr.  Ochs  had  the  various  state  delegations  friendly  to  him  largely  "padded" 
as  to  their  voting  strength.  For  instance,  the  Illinois  delegation  was  allowed  twenty-five  votes. 
According  to  the  constitution  of  the  league  this  would  be  based  on  a  membership  of  three  hun- 
dred and  seventy-five,  or  the  legal  one  vote  to  each  twenty-five  of  membership.  Actually,  the 
Illinois  membership  in  the  league  does  not  number  one-quarter  of  three  hundred  and  seventy- 
five.  In  the  case  of  several  of  the  state  delegations  which  were  known  to  be  unfriendly  to  Mr. 
Ochs  they  were  not  permitted  to  register  the  number  of  votes  to  which  they  were  legally  en- 
titled.   These  various  irregularities  were  contributing  causes  to  the  "bolt." 


16 


EXHIBITORS  HERALD 


AMERICAN  EXHIBITORS  ASSOCIATION  WILL 

SEEK  FEE  FOR  ADS  USED  IN  PLAYS  ON  SCREEN 


Any  Mercantile  or  Business  Enterprise  Getting  Mention  or 
Picturization  of  Products  Will  Have  to  Pay; 
Money  Will  Go  Into  Exchequer 


The  new  American  Exhibitors  Asso- 
ciation already  has  plans-  under  way 
j'or  the  formation  of  a  body  within 
the  organization  for  the  purpose  of 
collecting  a  fee  from  any  mercantile 
or  other  business  enterprise  which  is 
mentioned  in  any  way  in  the  pictures 
flashed  on  the  screens  of  A.  E.  A. 
members'  theaters. 

According  to  plans  of  Fred  J»l;Jf~ 
rington,  which  have  been  presnjra 
and  ratified  by  the  new  organizapn, 
every  business  concern  will  havAto 
arrange  to  pay  a  fee  for  mention  or 
picturization  of  its  products  on  the 
screens  of  A.  E.  A.  exhibitors.  The 
moneys  collected  will  go  to  swell  the 
funds  of  the  American  Exhibitors 
Association  exchequer. 

To  Protect  Exhibitors 

Mr.  Herrington  declares  that  this 
plan  will  be  carried  out  to  protect 
exhibitors,  who  for  many  years  have 
innocently  projected  pictures  of  dra- 
matic and  comic  character  in  which 
telegrams,"  fire  and  burglar-proof 
safes,  fashion  revues  and  many  other 
forms  of  advertising  have  appeared." 

It  is  likely  that  the  producers  will 
be  consulted  soon  relative  to  securing 
agreements  by  which  the  exhibitors 
of  the  A.  E.  A.  will  profit  by  this  form 
of  advertising,  which  heretofore  has 
not  been  touched  upon  by  any  other 
organization. 

In  outlining  the  plans  of  the  adver- 
tising proposition,  Mr.  Herrington 
pointed  out  two  instances  where  two 
respective  producers  for  certain 
lengths  of  time  used  Western  Union 
telegraph   forms,    from   which  thou- 


sands of  persons  have  read  material 
of  vital  importance  to  the  continuity 
of  the  plots  of  different  film  dramas, 
as  well  as  comedies. 

Cites  Proof  Instances 

"In  each  instance,"  says  Herring- 
ton, "the  producers  had  business  dif- 
ferences witli  the  Western  Union 
Telegraph  Company,  and  for  several 
months  in  each  instance,  until  the 
troubles  were  adjusted,  the  producers 
used  fictitious  company  titles  on  the 
telegraph  blanks  flashed  on  the 
screen. 

"I  know  of  other  agreements  be- 
tween advertisers  and  producers 
where  some  very  important*  advertis- 
ing propositions  exist.  If  the  pro- 
ducer flashed  these  on  his  own  screen 
it  would  be  perfectly  proper,  but  when 
he  uses  the  screens  of  A.  E.  A.  ex- 
hibitors in  the  future  either  the  pro- 
ducer of  the  pictures  or  the  advertiser 
must  pay  for  the  service. 

Receipts  Go  to  Treasury 

"This  is  really  a  service.  Exhibitors 
pay  the  exchanges  for  their  films — in 
fact,  the  exhibitor  pays  a  very  good 
price  for  everything  he  gets,  and 
therefore  the  strong  men  of  the  A.  E. 
A.  must  see  that  the  exhibitor  gets 
what  is  coming  to  him. 

"All  receipts  will  go  into  the  treas- 
ury and  be  used  to  maintain  the  or- 
'  ganization.  Xo  producer  will  have  a 
voice  on  matters  that  concern  exhibi- 
tors in  this  independent  organization. 
The  manufacturer,  therefore,  will  have 
to  serve  our  members  with  good  pic- 
tures— and  at  all  times  the  producers 
will  find  the  A.  E.  A.  a  strictlv  busi- 


ness organization  for  the  boi 
theater  owner,  and  the  produce 
be  accorded  heartiest  support  aig 

operation." 


FILM  ENGINEERS 

ARE  ENTERTAINED 
BY  ROTHACK 


The  Rothaeker  Film  Manufac 
ing  Company  of  Chicago  cntertai 
the  Society  of  Motion  Picture  E 
neers  on  Wednesday,  July  18,6 
that  body  visited  the  laborat' 
studio  on  Diversey  parkway  « 
their  convention  at  the  Hotel  S 
man  had  ended. 

Every  detail  of  the  manufactur 
motion  pictures  was  gone  over  ' 
the  engineers,  and  they  witness* 
special  showing  of  a  film  ent 
"From  Studio  to  Screen."  prod' 
by  the  Rothaeker  Company* 

Before  their  departure  a  mc 
picture  record  was  made  of  the  n 
bers.  which  will  lie  sent  to  C.  F 
cis  Jenkins,  president  of  the  soc 
at  Washington,  D.  C. 


RUTH  STONEHOUSE  STARS 
IN  "GENTLE  ILL-WI) 


Is  Supported  by  Large  Cast  of 
ers  in  Vehicle  Adapted  fron 
Magazine  Tale 

Ruth    Stonchouse  is   the    fea  ™ 
player  in  a  live-reel  production  \j 
is  being  made  at  Universal  Citjl 
Director   Louis  Chaudet. 
ent  it  bear-  the  title  of  "A  Gentlf 
Wind."     The  little  star  is  suppp 
by  a  large  cast  of  players,  incl  | 
Lloyd    Whitlock,    Jack  Dill* 
Yeamans  Titus.  M.  W.  Testa, 
Schade  and  Harry  Dunkinson. 
story  was  prepared  for  the  sere  I 
Harvey  Gates  from  a  story  by  Vj 
Pettus.   published    in     the  All-Jt 
Magazine. 


TWO  POSES  OF  EVELYN  NESBIT  AND  SCENE  FROM  "REDEMPTION,"  HER  STARRING  VI 


THE   CENTRAL   PICTURE"  SHOW'S   A   TEN'S!'.    MOMENT    FRO     M    "REDEMPTION."  THE    PHOTOPLAY   WRITTEN  KSW 

I  \  ELY  N   NESHIT'S  OWN  LIE  E   (J.  Steger)  - 


EXHIBITORS  HERALD 


17 


RED  J.  HERRINGTON  TELLS  LEAGUE  HISTORY 

FROM  HIS  ELECTION  TO  COMING  OF  OCHS 


ays  He  CI  sared  League  of  Debts  and  Got  Biggest  Member- 
ship Up  to  Time  He  Left  Office;  Charges  Present 
Incumbent  with  Neglect 


PICKFORD  FILM 
WINS  IN  CHICAGO 
OVER  FUNKHOUSER 


I  Fred  J.  Herrington,  former  M.  P. 
K.  L.  president  and  organizer,  and 
■resent  Pennsylvania  representative 
■f  the  American  Exhibitors  Asso- 
ciation, declared  this  week  that  when 
Be  turned  'he  presidential  office  over 
H>  Lee  A.  Och=  there  was  S6.000  in 
Hie  treasury  and  the  league's  debts 
Here  entirely  paid. 

Tells  of  Conditions 
H  In  outlining  the  history  of  ,lie  or- 
Hanization  from  the  time  he  took 
I  pice  as  president.  Mr.  Hen-ncrton 
llointed  out  that  he  assumed  the  presi- 
llency  when  the  organization  was 
1(4,000  in  debt,  and  that  there  were 
■Inly  150  members  on  the  rolls. 
Ikhese  members,  he  stated,  were  scat- 
tered over  the  states  of  Oklahoma, 
■  Michigan.  Pennsylvania  and  Califor- 


A.  E.  A.  has  Big  Future 

"During  the  coming  year  I  pre- 
dict a  great  future  for  the  American 
Exhibitors  Association,  and  I  think 
that  it  will  be  the  greatest  organiza- 
tion ever  conceived  for  the  aid  and 
betterment  of  business  and  general 
conditions  for  exhibitors  throughout 
the  country-  Already  we  have  the 
cream  of  the  biggest  ind  best  men 
in  the  exhibition  business,  and  the 
business  benefits  which  the  new  or- 
ganization offers  should  attract  the 
others  like  flies." 


Toronto.  Ont. — The  operators  re- 
quest for  an  increase  in  wages  has 
been  satisfactorily  settled,  both  par- 
ties having  conceded  certain  points. 


After  a  battle  of  weeks  following 
the  refusal  of  Major  M.  C.  L.  Funk- 
houser,  Chicago's  motion  picture  cen- 
sor, to  issue  a  permit  for  its  exhibi- 
tion, ''The  Little  American"  featur- 
ing Mary  Pickford,  has  been  granted 
a  showing. 

The  permit,  however,  was  only  se- 
cured after  -the  major  and  Assistant 
Corporation  Counsel  Avers  had  failed 
in  an  attempt  to  have  Judge  Denis 
E.  Sullivan,  of  the  superior  court,  set 
aside  a  ruling  from  Judge  Sabath's 
court.  Judge  Sullivan  said  he  was 
not  inclined  to  reverse  the  finding 
of  a  concurrent  court. 

The  decision  placed  Chief  Schut- 
tler  in  the  position  of  being  in  con- 
tempt of  court  had  he  refused  to 
issue  a  license  and  the  permit  was 
issued  on  Saturdav.  Tulv  21. 


"I  brought  into  the  league  Ave  ad- 
twnal  states,  namely  Minnesota, 
bio,  Illinois,  Indiana  and  New  York, 
short  time  after  I  took  office,"  ob- 
rved  Mr.  Herrington. 
"However,  when  I  turned  the  of- 
e  over   to   Ochs   I   had  managed 

bring  in  twelve  states  all  together 
tih  a  membership  of  4.000 — the 
'gest  the  league  ever  had. 
"If  Ochs  had  continued  the  work 
the  point  where  I  left  off  in- 
:ad  of  starting  a  trade  paper  and 
tending  to  other  interests  which 
d  not  aid  the  old  league.  I  doubt 

there  would  have  been  a  split  in 
e  ranks  of  the  exhibitors. 


J.  STUART  BLACKTON  LEAVES  VITAGRAPH  TO 

PRODUCE  INDEPENDENTLY  FOR  PARAMOUNT 


Another  significant  change  in  mo- 
tion picture  producing  circles  became 
known  this  week,  when  Adolph 
Zukor,  president  of  the  Famous  Play- 
ers -  Lasky  Corporation,  announced 
that  arrangements  have  been  com- 
pleted whereby  J.  Stuart  Blackton. 
former  vice  president  of  Vitagraph, 
will  become  an  independent  producer 
for  the  Paramount  Pictures  Corpo- 
ration. While  retaining  his  financial 
interest  in  Vitagraph,  Mr.  Blackton 
ceases  all  active  connection  with  the 
concern  and  will  form  his  own  organ- 

SCENES  FROM  TWO  FORTHCOMING  GOLDWYN  PICTURES  AND  MARIE  DRES3LER 


iaztion  for  the  purpose  of  producing 
the  new  pictures,  which  are  to  be 
known  as  the  J.  Stuart.  Blackton  Se- 
ries of  Photoplays.  There  are  to  be 
four  productions  during  the  first  year, 
all  to  be  equal  in  power  and  scope  to 
''The  Battle  Cry  of  Peace."  which 
won  Mr.  Blackton  an  international 
reputation  as  a  director  and  producer. 

Active  work  upon  production  is  to 
be  begun  at  once,  and  the  first  pic- 
ture is  to  be  issued  about  October  1. 
The  remaining  photoplays  are  to  be 
read}-  for  distribution  at  intervals  of 
two  or  three  months. 


fi»  Right — Madge  Kennedy  in  Characteristic  Scene  from  Her  First  Goldwyn  Play,  "Baby  Mine."  Marie  Dressier,  the  Xoted  Comedienne. 
\\  hose  Two- Reel  Comedies  Will  Be»  Handled  by  Gold-jryr.  in  Future.  Mae  Marsh  as  Polly  in  Margaret  Mayo's  "Classic  oi  the  Big  Tops." 
"Polly  of  the  Circus."    (Goldwyn  Pictures.) 


18 


EX  HIBITORS  HERALD 


METHODS   DISRUPT  LEAGUE 

(Continued  from  page  10) 

Jacob  Wells  of  Virginia  then  arose 
and  asked  why  delegates  who  had 
spent  their  money  to  come  to  the 
convention  could  not  get  fair  treat- 
ment. He  was  for  the  uplift  of  the 
organization,  he  said,  and  did  not  be- 
lieve anybody  who  was  not  a  theater 
owner  should  be  there.  Managers  of 
theaters  or  men  connected  with  other 
parts  of  the  industry  should  have  no 
part,  he  stoutly  maintained. 

Jacob  Wells  Worries  Ochs 

Mr.  Wells  said  the  convention 
showed  a  wrong  spirit  by  fighting  in- 
dividuals; that  they  only  wanted  half 
a  chance,  and  that  delegates  were  en- 
titled to  that.  "You  don't  control 
the  screen,"  said  Mr.  -"Wells,  who 
owns  a  string  of  theaters  throughout 
Virginia;  "you  are  not  the  major- 
ity representing  the  screen  today. 
My  God,  gentlemen,  what  are  you 
here  for?" 

A  worried  look  had  spread  over 
Ochs'  face.  He  lauded  Mr.  Wells  for 
his  sterling  character  and  said  he  did 
not  like  the  spirit  that  was  being 
shown.  He  added  that  if  the  bolting 
states  came  back  and  had  the  ma- 
jority he  would  stand  by  them.  He 
said  he  would  not  stand  for  outsid- 
ers coming  there  and  running  the 
convention,  however. 

"It  is  very  evident  I  have  been  mis- 
understood," said  Mr.  Wells,  address- 
ing the  chair  again.  "If  you  are  go- 
ing to  assume  the  tactics  of  three  or 
four  men  who  got  up  and  addressed 
the  meeting  about  the  star-spangled 
banner,  then  I'm  through.  There  is 
the  trouble  with  your  organization: 
there  is  the  damnable  situation  of  one 
man  wanting  to  sit  down  on  another. 
I  am  for  harmony  and  want  to  see 
this  organization  succeed." 

He  then  mapped  out  a  plan  of  di- 
viding the  country  up  into  zones  and 
other  methods  of  conducting  the  or- 
ganization, and  asked  them  to  get 
together,  organize  and  have  money  in 
the  treasury.  He  asked  Mr.  Ochs  if 
he  still  had  a  certain  regard  for  the 
men  out  of  the  convention,  to  which 
Ochs  replied  he  had  for  some  of 
them. 

Calls  Holdouts  Cattle 

A.  B.  Momand  of  Oklahoma  point- 
ed out  that  the  twenty-two  states  on 
the  convention  floor  did  not  represent 
the  majority  and  that  the  men  assem- 
bled at  the  Morrison  Hotel  had  left 
because  they  had  had  no  chance  on 
the  floor,  because  they  believed 
"steam  roller"  methods  were  being 
used. 

It  was  then  that  H.  Charles  Hespe 
threw  the-  convention  into  a  bedlam 
by  calling  the  delegates  who  had  re- 
mained away  a  lot  of  cattle  and  said 
he  didn't  wish  to  associate  with  them. 

Jacob  Wells  sprang  to  his  feet  at 
this  and  crossed  the  floor  to  where 


Mr.  Hespe  stood  and  demanded  an 
apology.  Mr.  Levine  of  Xew  York 
moved  that  Ochs  apologize  for  Mr. 
He>pe's  remarks.  The  chairman  apol- 
ogized. '  Mr.  W  ells  then  left  the  hall. 
Stop  Bolt,  Jeup's  Plea 

Peter  Jeup  of  Michigan,  treasurer, 
declared  they  could  not  afford  to  let 
the  men  bolt;  that  it  would  be  dis- 
astrous to  have  a  split  in  the  organ- 
ization. Mr.  Levine  then  recom- 
mended that  a  committee  be  appoint- 
ed to  confer  with  the  delegates  at 
the  Morrison  Hotel  and  plead  with 
them  to  come  back  for  the  welfare 
of  the  league. 

H.  J.  Brown  of  Idaho  said  he  had 
come  2.000  miles,  and  wanted  to  know 
why  he  couldn't  get  the  floor.  He 
asked:  "Are  you  exhibitors  or  poli- 
ticians here?  You  don't  get  men  into 
an  organization  by  fighting." 

Mr.  Eagers  of  Nebraska  was  in  fa- 
vor of  arbitration,  and  a  committee 
was  appointed  to  meet  a  committee  of 
the  delegates  at  the  Morrison  Hotel. 

In  the  parlance  of  the  motion  pic- 
ture studio,  at  this  point  the  atmos- 
phere of  the  convention  hall  became 
static  and  there  were  ominous  rum- 
blings in  the  neighborhood  of  the 
Morrison  Hotel. 

While  waiting  for  the  arbitration 
committee  to  return.  William  A. 
Brady,  president  of  the  X.  A.  M.  P.  L, 
addressed  the  conventionites.  as  did 
W.  W.  Irwin  of  the  Vitagraph  Com- 
pany and  several  other  heads  of  the 
big  film  firms. 

The  arbitration  committee  filed  in 
with  its  report.  Lee  Ochs  paced 
nervously  back  and  forth.  The  com- 
mittee read  its  report,  an  amendment 
was  suggested  and  adopted,  ard  it 
looked  as  though  peace  and  lr  rmony 
was  about  to  settle  down  .pon  the 
convention. 

Calm  Before  Storm 

However,  it  was  but  the  calm  be- 
fore the  storm.  The  evening  session 
brought  all  kinds  of  trouble.  There 
was  no  quorum  present,  and  the 
strong-arm  men  at  the  door  were  ex- 
amining everybody  trying  to  gain  ad- 
mittance. 

Finally  it  was  agreed  to  let  any 
bona  fide  exhibitor  enter  the  hall  who 
cared  to  listen  to  the  proceedings, 
providing  he  kept  in  the  rear.  This 
admitted  the  delegates  who  had  been 
termed  "bolters,"  and  the  convention 
again  got  down  to  business. 

Despite  the  tentative  agreement  of 
the  afternoon  to  the  effect  that  Ochs 
would  not  be  a  candidate  for  re- 
election, he  was  nominated  by  one 
of  his  henchmen  from  Xew  York,  and 
Peter  Schaefer  of  Chicago  seconded 
the  nomination. 

There  being  no  other  nominations 
for  the  office  of  president,  a  vote  was 
taken  and  Lee  Ochs  was  declared 
elected.  Mr.  Ochs  smiled  confidently. 
At  this  point  Jacob  Wells  of  Virginia 
arose  and  asked  Mr.  Ochs  if  he  in- 
tended to  accept  the  presidency  un- 


der the  circumstances.    It  was  a  vflB 

embarras>ing  question,  and  Mr.  Or  J 
was  plainly  ill  at  ease.  "I  am  not  cfl 
trial."  he  replied. 

At  this  point  half  of  the  delegatfl 

seated  in  the  hall  arose  and  quiets 
passed  o"i.  Tlu-y  were  followed  by 
hisses  from  the  remaining  crowd. 
The  balance  of  the  officers  were  then 
elected  for  the  ensuing  year. 


AD  FILM  MEN'S 

COMMITTEE  HOLDS 
CHICAGO  SESSION 

The  executive  committee  of  the 
Advertising  Film  Producers'  Assocfl 
tion  of  the  World  held  an  intereM 
ing  session  on  Tuesday,  July  17.  at 
the  Rothacker  studios,  Chicago,  ■ 
which  they  mapped  out  way*  and 
means  for  the  broad  extension  of  the 
organization. 

During  the  meeting  motion  pictures 
were  made  of  the  members  present, 
which  will  be  combined  with  another 
set  taken  at  the  advertising  conven- 
tion at  St.  Louis.  These  will  ■ 
shown  throughout  the  country  under 
the  auspices  of  the  Advertising  Film 
Producers'  Association  at  ad  club&fl 

The  next  meeting  of  the  associa- 
tion has  been  called  for  August  27, 
1917,  which  will  also  be  held  at  the 
Rothacker  studios,  Chicago,  and  at 
which  time  all  of  the  members  of 
the  association  will  be  present. 

Those  present  at  the  Chicago  ses- 
sion of  the  executive  committee  were: 
W.  A.  Harris,  president,  of  Cincin- 
nati; W.  R.  Rothacker,  vice  presi- 
dent. Chicago;  R.  V.  Stambaugh,  sec- 
retary, Cleveland:  Fred  C.  Laflin, 
treasurer.  Chicago:  Joseph  Brandt, 
committeeman.  Xew  York;  Herbert 
Andrews,  committeeman,  Washing- 
ton, D.  C. 


GOLD  KING  SCREEN 
SCORES  AT  EXPO 
FILM  EXHIBITION 


A  feature  of  the  M.  P.  E.  L.  Expo- 
sition at  the  Coliseum,  Chicago,  last 
week  which  attracted  thousands  of 
film  "fans"  that  attended  was  the  free 
motion  picture  show  given  in  the  An- 
nex. 

These  exhibitions,  while  given  un- 
der the  most  unfavorable  conditions, 
especially  during  the  afternoon  ses- 
sions, when  the  place  was  flooded 
with  daylight,  were  greatly  appreci- 
ated by  the  crowds. 

A  Gold  King  screen  was  used,  and 
the  pictures  were  particularly  dis- 
tinct. The  subtitles  and  inserts  came 
up  clear  and  sharp  and  could  be  reac 
from  any  part  of  the  Annex. 

Many  exhibitors,  anxious  to  im- 
prove their  projection,  left  the  roon 
after  viewing  the  free  show  deter 
mined  to  investigate  the  merits  o 
the  Gold  King  screen. 


EXHIBITORS  HERALD 


19 


■MHHnHHHia 


mm  iiiiii1  iiiiiiiiiimiiiiii  im 


High-Lights  of  the  Annual  Trade  Round-Up 


"It  ill  becomes  the  followers  of 
e  president  of  the  M.  P.  League 
■>  call  A.  E.  A.  members  'cattle'," 
marked  Judge  Tiigwell,  "when 
ley  are  led  by  an  Ochs"  (ox). 

At  times  the  convention  ha'.l 
>unded  like  a  young  boiler  fac- 
•ry,  especially  when  Lee  Ochs 
5t  the  new  gavel. 

That  New  York  minister  intro- 
aced  by  William  A.  Brady  had  a 
t  of  "pep."  He  explained  it  by 
Lying  you  couldn't  remain  in 
•ew  York  unless  you  were  "brief 
id  interesting."  He  certainly 
as  both. 

i  June  Elvidge,  Alice  Brady  and 
\  her  screen  luminaries  looked  in 
f  >on  the  convention  Brady  day — 
i  'ednesday. 


r  There  was  a  regular  stampede 
i  ■  the  back  of  Convention  Hall 
hen  Joe  Hopp  was  given  a  box 
Ingersoll  watches  to  pass  out 
the  delegates. 

Alf. 

''v 

d 


Alfred  Hamburger  listened  at- 
vely   to   the    report    of  the 
'c    tax   committee   and  then 
d  for  some  information.  But 
:  was  somewhat  surprised  when 
it :  was  informed  that  he  was  a 
ember  of  the  committee. 

To  Jake  Wells  of  Virginia  must 
i  o  the  credit  for  righting  a  great 
rong  on  the  convention  floor, 
he  "steam  roller"  had  just  got 
arted  when  he  insisted  on  a 
low-down. 


That  Boston  crowd  kept  every- 
)dy  in  good  humor. 

John  M.  Casey,  who  is  the  offi- 
al  censor  of  Boston,  Mass.,  be- 
g  chief  of  the  license  division  of 
e  mayor's  office,  was  deeply  in- 
rested  in  the  Chicago  brand  of 
msorship.  He  couldn't  under- 
and  Major  Funkhouser's  stand 
1  "The  Little  American"  film. 

The  president's  message  to  the 
chibitors  read  more  like  an  ad- 
:rtisement  for  a  trade  journal 
ian  anything  else.  He  informed 
s  followers  that  they  now  had 
300  subscribers.  This  is  accord- 
g  to  L.  A.  O.  or  W.  S.  B.  audits 
id  not  A.  B.  C. 

There  was  a  run  on  the  ice 
iter  pitcher  Wednesday  morn- 
g — "the  cold,  gray  dawn  of  the 
orning  after." 


While  William  A.  Brady  was 
addressing  the  convention  up- 
stairs his  daughter  Alice  was  de- 
livering a  few  words  of  welcome 
to  the  "fans"  on  the  exposition 
floor. 

The  signs  reading  "We  are  for 
Lee  Ochs"  were  brought  in,  but 
were  not  needed.  The  "steam 
roller"  had  proven  more  effective. 

Zowie!!  How  Bill  Brady  did 
pound  that  oV  table  with  that 
bung  starter! 

The  Boston  delegation  burst 
into  song  every  little  while  about 
being  a  thousand  miles  away,  and 
they  would  see  the  fellows  there 
in  1918. 

Those  few  remarks  of  Jake 
Wells  thrilled  everybody  who 
heard  them,  including  the  press, 
and  he  got  a  good  hand.  He  put 
the  quietus  on  the  spread-eagle 
speeches  of  the  Illinois  delega- 
tion's members  who  were  bob- 
bing up  every  few  minutes. 

Charles  Pettijohn  of  Indiana 
was  the  one  best  bet  in  the 
speechmaking  line.  He  silenced 
the  gentleman  from  Minnesota, 
also  the  gentleman  from  Missis- 
sippi, as  well  as  that  New  York 
delegation. 

For  making  a  few  remarks  and 
expressing  his  opinion  of  the 
New  York  delegation,  a  trade 
paper  editor  was  put  off  the  con- 
vention floor  early  in  the  pro- 
ceedings. 

The  Boston  delegates  were  ex- 
cused on  Thursday  afternoon  to 
attend  a  game  of  ball  at  Comisky 
Park. 

Sam  Bullock,  of  Cleveland.  O.. 
the  "fire  eating"  delegate  and  A. 
E.  A.  member,  is  the  author  of  a 
stirring  war  song  entitled.  "When 
Pershing  Leads  the  Boys  Across 
the  Water."  It  is  played  daily  in 
one  of  his  theaters. 

L.  W.  Brophy,  of  Muskogee, 
Okla..  is  known  as  the  "cow- 
puncher  exhibitor."  Therefore  he 
refused  to  let  Lee  Ochs  "bulldog" 
him  into  submission. 

"Pete"  Jeup  of  Detroit  wanted 
the  next  convention  in  his  city 
and  tried  to  "boost"  for  Detroit 
single   handed   against   a  crowd 


 i  i:::::c:;:l;:  '         1  .■  vmm 

from  Boston.  Well.  Pete  got  his 
wish — the  A.  E.  A.  meets  there 
next  year. 


Sam  Trigger  lived  up  to  his 
name  on  the  convention  floor. 
He  was  as  quick  on  the  "Trig- 
ger" as  "Bill"  Hart  ever  dared  to 
be,  much  to  Lee  Ochs'  discom- 
fiture. 


"Them  Babies"  became  a  com- 
mon expression  around  the  "loop" 
during  convention  week  in  Chi- 
cago. Lee  Ochs'  masterpiece  will 
not  soon  be  forgotten  among  the 
exhibitors. 


L.  H.  O'Donnell,  the  irrepres- 
sible Hoosier,  from  Washington 
find.),  batted  in  the  pinches  for 
the  A.  E.  A.,  and  gorged  himself 
after  each  battle  with  chicken  din- 
ners. L.  H.  was  one  of  the  silent 
partners  to  Pettijohn  and  Rem- 
busch,  not  to  mention  Parcy  W. 
Wells. 


Percy  W.  Wells  declared:  "The 
South  is  in  the  saddle,  and  we're 
here  for  battle."  Percy  gave  Ochs 
the  scorching  of  his  young  life 
before  the  conventionites,  and 
they  couldn't  put  Percy  off  the 
floor.  He  also  lunched  on  chicken 
elbow  to  elbow  with  Hoosier 
O'Donnell. 


Frank  J.  Rembusch  of  Shelby- 
ville.  Ind.,  upon  leaving  the  con- 
vention hall  at  2  o'clock  Wednes- 
day said;  "We  are  protesting 
against  the  high-handed,  steam- 
roller methods  of  Ochs."  And 
when  he  returned  that  evening  he 
was  met  by  five  burly  cops  on 
the  door. 


"You'll  notice  that  Indiana 
voted  ten  not  to  adopt  the  Trade 
Review  as  the  official  organ  of 
this  League,"  said  Charles  Petti- 
john. when  asked  by  "Dark 
Horse"  Joe  Hopp,  why  he  didn't 
vote  for  the  Indiana  delegates  not 
present. 

"I  wish,  for  the  sake  of  peace 
and  harmony,  that  Lee  Ochs 
would  resign  inside  of  two 
months."  said  Joseph  Hopp  to  a 
"Herald"  man  on  Thursday,  at  the 
close  of  the  convention!  (Mr. 
Hopp  was  made  first  vice-presi- 
dent at  Wednesday  night's  stormy 
session.) 


20 


EXHIBITORS  HERALD 


FROHMAN  WINS  N.  Y.  COURT  BATTLE  FROM 

FAMOUS  PLAYERS  OVER  RIGHTS  TO  PLAY 


Judge  Grants  Injunction  Restraining  Lasky  Corporation  from 
Producing  in  Films  W.  S.  Maugham's  "Land  of 
Promise";  Decision  Seen  as  Important 


A  decision  was  handed  down  this 
week  by  Judge  Hendrick  in  an  action 
instituted  in  the  Supreme  Court,  New 
York  county,  by  Charles  Frohman, 
Inc.,  against  William  Somerset 
Maugham  and  Famous  Players-Lasky 
Corporation,  in  which  the  court 
granted  an  injunction  restraining  the 
defendant?  from  producing  in  motion 
pictures  Mr.  Maugham's  play  "The 
Land  of  Promise." 

The  right  to  produce  this  play  in 
America,  Canada  and  England  has 
been  acquired  by  Charles  Frohman. 
The   contract   did   not,   however,  in 


terms  expressly  give  Charles  Froh- 
man the  moving  picture  right.  The 
court's  decision  is  of  interest  to  the- 
atrical managers  because  it  lays  down 
the  rule  that  a  theatrical  manager 
who  has  acquired  the  rights  of  pro- 
duction of  a  play  is  entitled  to  re- 
strain the  author  or  any  other  person 
from  producing  the  same  play  in  mo- 
tion pictures. 

This  decision  is  of  importance  be- 
cause it  affects  many  similar  cases 
and  protects  the  rights  of  theatrical 
managers  in  plays  which  they  have 
developed  into  valuable  theatrical 
properties. 


INCE  WILL  PRODUCE  FOUR  FILMS  YEARLY 

TO  BE  PUBLISHED  THROUGH  ARTCRAFT 


These  Plays  Will  Be  in  Addition  to  Hart-Artcraft  and 
Paramount  Features;  Activities  Already  Com- 
menced at  Coast  Studio 


Thomas  H.  Ince,  through  the  Art- 
craft  Pictures  Corporation,  announces 
that  he  will  personally  produce  from 
two  to  four  special  productions  dur- 
ing the  coming  year  for  Artcraft. 
These  films  will  be  issued  through 
Artcraft  in  addition  to  the  Hart-Art- 
craft pictures  and  the  photoplays  he 
will  issue  through  Paramount.  A  tel- 
egram from  Mr.  Ince  received  by 
Walter  E.  Greene  of  Artcraft  states 
that  these  specials  will  be  similar 
to  Billie  Burke  in  "Peggy"  and  "Civ- 


ilization," and  will  offer  pretentious 
films  with  unusual  themes. 
.  Activities  in  connection  with  the 
production  of  the  initial  Incc-Hart 
offering  to  be  published  through  Art- 
craft have  already  been  started  at 
the  West  Coast  studio.  The  support- 
ing cast  is  practically  complete  and 
the  script  by  C.  Gardner  Sullivan  is 
ready  for  screening.  Work  on  the 
sets  is  progressing  rapidly  and  it  is 
expected  that  the  actual  filming  of 
the  picture  will  be  well  under  way  by 
the  middle  of  next  week. 


BENJAMIN  CHAPIN  EXPLAINS  MAIL  PLAN 

TO  GET  "LINCOLN  CYCLE"  FILMS  TO  TRADE 


President  of  Charter  Features  Corporation  Conducts  Success- 
ful Advertising  Campaign  by  Letters  Familiarizing 
Exhibitors  and  Exchanges  with  Product 


Benjamin  Chapin,  president  of  the 
Charter  Features  Corporation,  and 
star  of  their  "Call  to  Anns"  and  other 
Lincoln  Cycle  pictures,  is  a  believer 
in  most  painstaking  care  and  absolute 
thoroughness  in  every  branch  of  the 
process  of  making  and  marketing  a 
motion  picture. 

Unbroken  Ad  Campaign 

As  a  result,  he  spent  years  in  the 
production  of  the  "Lincoln  Cycle"; 
for  this  reason,  also,  he  has  conduct- 
ed an  unbroken  advertising  campaign 
for  many  months,  in  this  way  famil- 
iarizing exhibitors,  exchanges  and 
public  as  well  as  the  stale  rights  buy- 


ers, with  every  detail  of  the  material 
he  has  to  offer  them. 

Then  came  the  trade  showings,  the 
successful  run  at  the  New  York 
Strand  Theater,  followed  by  more 
than  two  hundred  performances  at 
the  Globe  Theater.  The  criticisms  of 
the  trade  pournals  were  laudator)'. 

Praise  comes  with  much  better 
grace  from  Hariette  Undcrhill  of  the 
"Tribune."  Brock  Pemberton  of  the 
"Times"  and  "Zit"  of  the  "Journal" 
than  it  does  from  the  office  of  the 
Charter  Features  Corporation. 

"The  trade  has  been  made  familiar 
with  the  details  of  the  pictures,  and 


an  impartial  judgment  has  spoken 
garding  their  quality,"  says  Mr.  CI 
pin. 

Wrote  Letters  to  Trade 

"Next    came    the   most  import! 
part  of  the  work.    We  had  to  get 
response   from   the  trade.  Persoi 
contact  is,  of  course,  the  be>t  way  of 
doing  that,  but  we  cannot  go  persoB 
ally  to  twenty-five  thousand  motij 
picture  people  in  the  United  Stai 
and  Canada;  so  we  did  the  next  bl 
thing:    We  wrote  to  each  and  evi 
man  whom  we  considered  big  enoi 
to  appreciate  the  value  of  what 
had  to  offer  and  whom  we  might  r 
^onably   expect   to   be  interested 
our  pictures.    We  wrote  to  each 
hibitor  of  importance,  to  know  if 
wanted  our  pictures,  and  how  ml 
he  would  pay  for  them.    There  'vd 
scores  of  requests  for  rental  of 
"Lincoln  Cycle,"  and  the  demam 
increasing  daily." 


STANDARD  FILM  WILL 

ISSUE  A  HOUSE  ORGAN 

R.  C.  Cropper,  president  of  the 
Standard  Film  Corporation,  distribu- 
tors of  Art  Dramas  and  the  Billy 
West  comedies  in  the  Middle  West 
announces  this  week  that,  in  response 
to  numerous  requests  received  froir 
exhibitors,  the  organization  will  is- 
sue a  monthly  house  organ.  Thi 
name  of  this  publication  will  be  Fax 
and  its  object  will  be  to  help  the  ex 
hibitor  to  do  a  bigger  business  witl 
Art  Dramas  and  with  the  Billy  W'es. 
comedies. 


Toronto,    Ont. — L.    M.  Xathasor 

managing  director  of  the  Regal  Film: 
Toronto,  and  A.  Aronson,  secretaij 
attended  the  Chicago  conventiw 
Regal  is  a  new  Canadian  exchaiig 
and  besides  handling  World  Picture 
in  Canada,  they  bought  a  numberc 
big  productions  for  fall  booking 


WATC 


This- 
Luchy 
Card 


EXHIBITORS  HERALD 


21 


'SEVEN  KEYS  TO  BALDPATE,"  WITH  G.  M.  COHAN, 
READY  FOR  EXHIBITORS  ON  AUGUST  26 


rollows   Douglas   Fairbanks   Film   "Down   to  Earth,"  to 
Appear  August  12;  Star  Has  Best  Screen 
Vehicle,  Is  Word 


Walter  E.  Greene,  president  of  the 
xtcratt  Pictures  Corporation,  an- 
lounces  that  the  second  George  M. 
lohan  picture,  '"Seven  Keys  to  Bald- 
ate,''  has  been  completed  and  will 
>e  published  August  26,  following 
jhe  Douglas  Fairbanks  film  "Down  to 
Sarth,"  which  will  be  issued  August 
12. 

During  its  presentation  on  the  the- 
atrical stage  this  play  by  George  M. 
lohan.  founded  on  the  story  by  Earl 
^err  Biggers,  enjoyed  great  success. 
jtYritten  as  a  "mystery  farce."  it  has 

combination  of  novel  situations  and 
jurprises    that    keeps    the  audience 

lessing  from  beginning  to  end.  Just 
(rhen  the  course  of  the  story  seems 
lear  the  clever  author  gives  it  a  twist 
hat  discloses  an  entirely  unexpected 
heme.  At  times  it  appears  to  be  a 
arce  of  extreme  humor,  when  sud- 
ienlv  it  takes  on  a  melodramatic  as- 


pect, ending  finally  with  a  complete 
surprise  that  leaves  the  audience 
laughing  not  only  at  the  play  but  at 
itself  as  well. 

The  fact  that  George  M.  Cohan 
himself  portrays  the  leading  part  in 
the  photoplay  also  gives  the  film  a 
great  advantage  over  the  original 
play.  In  the  part  of  George  Wash- 
ington Magee.  the  novelist  who 
makes  a  wager  that  he  can  write  a 
story  in  twenty-four  hours,  on  which 
item  the  play  is  built.  George  II. 
Cohan  is  given  great  opportunity  to 
present  his  noted  characteristics  and 
mannerisms. 

Supporting  him  is  a  cast  including 
Anna  Q.  Xilsson.  Elda  Furry,  Corene 
Uzzell,  Joseph  Smiley,  Armand  Cor- 
tes, C.  Warren  Cook.  Purnell  Pratt, 
Frank  Losee,  Eric  Hudson,  Carlton 
Macy,  Paul  Everton  and  Russell  Bas- 
sett. 


G.  W ATKINS,  INC.,  IS  FORMED  TO  HANDLE 
STATE  AND  WORLD  RIGHTS  OF  BIG  FEATURES 


ncern  Opens  Offices  in  Chicago,  New  York  and  Mil- 
waukee and  Prepares  Sales  Campaign  for 
Two  Productions 


CM.  G.  Watkins,  formerly  secretary 
ad  general  manager  of  the  Ameri- 
"n  Standard  Motion  Picture  Corpo- 
ation  of  Chicago,  announces  to  the 
rade  that  he  has  established  and  will 
;ead  his  own  company,  to  be  known 
s  M.  G.  Watkins,  Inc. 

The  company  has  been  formed  to 
andle  state  and  world  rights  sales 
«»r  independent  manufacturers. 

Associated  with  Mr.  Watkins  will 
je  Walter  A.  Baier  of  Milwaukee, 
;eneral  manager  of  the  Baier  Film 
Company,  and  A.  H.  Grey,  an  exhib- 


itor of  Oshkosh,  Wis.,  for  many 
years. 

The  new  concern  has  opened  of- 
fices in  the  Mailers  Building.  Chi- 
cago, and  Knickerbocker  Theater 
Building,  New  York.  A  branch  has 
also  been  opened  in  the  Toy  Building, 
Milwaukee,  Wis. 

Mr.  Watkins  now  is  in  New  York 
City  with  his  associates  to  supervise 
state  rights  sales  on  two  productions 
which  the  concern  has  secured.  An- 
nouncement with  regard  to  these  fea- 
tures will  be  made  within  the  next 
two  weeks. 


MURRAY  WILL  STAR  IN  BLUEBIRD 
FEATURES;  QUITS  LASKY  WITH  DIRECTOR 


Exhibitors  of  Bluebird  photoplays 
will  be  interested  in  the  announce- 
ment that  Mae  Murray,  more  recently 
tar  in  Lasky  features,  has  been  en- 
gaged to  star  in  Bluebirds  with 
Robert  Leonard  her  producing  direc- 
tor. The  deal  was  closed  at  the  New 
York  headquarters  of  Bluebird  late 
on  Saturday  afternoon,  July  14,  and 
after  having  spent  a  few  days  at  the 
Chicago  convention,  Miss  Murray  and 


Mr.  Leonard  departed  for  the  West 
Coast. 

Immediately  upon  arriving  in  Los 
Angeles  a  decision  will  be  reached 
concerning  the  first  feature  Miss  Mur- 
ray will  present  and  Mr.  Leonard  will 
at  once  begin  the  work  of  production. 
This  engagement  marks  Mr.  Leon- 
ard's return  to  Bluebird's  directing 
staff.  When  the  program  was  in  its 
early  stages  he  directed  Ella  Hall  in 
several  features,  leaving  Bluebird  a 


few  months  ago  to  join  the  Lasky 
forces  as  Miss  Murray's  director. 

Miss  Murray's  presentations  of  "A 
Mormon  Maid,-'  "Sweet  Kitty  Bel- 
lairs"  and  "At  First  Sight"  were  di- 
rected by  Mr.  Leonard.  Among  other 
features  in  which  Miss  Murray  has 
starred  are  "The  Primrose  Ring"  and 
"To  Have  and  to  Hold."  In  these 
presentations  Miss  Murray  has  be- 
come established  as  a  screen  favorite. 


ZAMBERNO  OFFERS 

ILLINOIS  EXHIBITORS 

THREE  NEW  FEATURES 

Following  a  recent  announcement 
to  the  trade  that  he  would  offer  some 
new  productions  which  he  recently 
secured  in  New  York,  Frank  Zam- 
berno,  of  the  Unity  Photoplays  Com- 
pany, of  Chicago,  states  this  week 
that  "Her  Surrender,"  "Two  Men 
and  a  Woman"  and  "Babbling  Ton- 
gues" will  be  issued  next  to  Illinois 
exhibitors. 

Each  of  these  productions,  which 
were  made  by  Ivan,  will  be  given 
extended  runs  at  a  prominent  Chi- 
cago "loop"  theater  before  they  are 
offered  state-wide.  , 

Mr.  Zamberno  states  that  each  pro- 
duction is  highly  dramatic,  and  the 
leading  roles  have  been  intrusted  to 
stellar  stars. 


Toronto,  Ont. — Ben  Rogers,  man- 
ager of  the  Fox  Film  Company  ex- 
change here,  has  arrived  in  town  af- 
ter two  weeks  at  the  convention  of 
the  Fox  exchange  managers  in  Xew 
York  City.  He  promises  to  let  the 
exhibitors  of  Ontario  know  very 
shortly  the  new  releasing  methods  of 
Fox. 


Toronto,  Ont. — Mr.  Dunbar,  for- 
merly of  Montreal  has  been  appointed 
special  representative  out  of  Toronto 
office  for  the  Regal  Film  Company. 
He  will  have  charge  of  the  Goldwyn 
Pictures  in  the  western  branches  at 
Winnipeg,  Calgary  and  Vancouver. 


Toronto,  Ont. — The  Regal  Film 
Company  has  just  closed  with  the 
Loew  Theater.  Yonge  Street,  here  for 
that  theater  to  play  World-Pictures, 
Brady-made.  Each  film  will  be  shown 
an  entire  week. 


Toronto,  Ont. — Manager  Roland 
Roberts,  of  the  Regent  Theater  here, 
probably  one  of  the  most  beautiful 
and  modern  theaters  in  the  Dominion, 
has  signed  a  twelve  months'  contract 
with  the  Universal  Film  Company  for 
the  Animated  Weekly.  The  Regent 
Theater  showed  the  recent  Universal 
Film  "With  Pershing  in  France"  and 
it  pleased  his  patrons  so  well  that 
he  continued  using  this  service. 


22 


EXHIBITORS  HERALD 


BRENON  USES  EXPERTS  TO  AID  PERFECTION 

OF  REALISTIC  DETAILS  IN  "ROMANOFF"  FILM 


Strives  to  Make  Picture  Historically  Correct  for  Successful 
Presentation  to  Russian  Republic;  Play  Shows 
Every  Phase  of  Life  and  Intrigues 


Herbert  Brenon  is  leaving  no  stone 
unturned  to  make  his  forthcoming 
production,  "The  Fall  of  the  Roman- 
offs," true  to  the  spirit  and  atmos- 
phere of  Russia.  He  is  making  every 
effort  to  have  the  picture  correct  in 
every  detail.  Not  only  is  he  anxious 
to  make  it  a  success  from  the  point 
of  view  of  an  entertainment,  but  he 
wishes  to  make  it  a  strong  and  im- 
portant factor  in  spreading  the  facts 
and  conditions  which  led  up  to  and 
caused  the  Russian  revolution. 

Seeks  Perfect  Film 

Mr.  Brenon  wants  "The  Fall  of  the 
Romanoffs"  not  only  to  be  of  his- 
torical value  in  this  country  and 
throughout  the  world,  but  especially 
in  Russia.  The  Russian  people  have 
been  kept  in  comparative  ignorance 
of  the  intrigues  and  plots  of  the  Rus- 
sian court  and  they  are  just  begin- 
ning to  realize  how  they  have  been 
hoodwinked  and  misgoverned. 

Realizing  that  inattention  to  de- 
tail and  failure  to  observe  the  habits 
of  Russian  daily  life  with  which  every 


Essanay  is  putting  out  two  big  fea- 
tures during  the  month  of  August,  as 
well  as  seven  two-part  subjects. 
These  pictures,  which  are  said  to  have 
been  especially  constructed  for  hot- 
weather  programs,  are  being  pub- 
lished through  the  K-E-S-E  service. 

"Skinner's  Baby,"  a  sequal  to  "Skin- 
ner's Dress  Suit"  and  "Skinner's  Bub- 
ble" is  to  be  issued  August  6. 

Mounted  Police  Romance 

The  second  of  Essanay's  feature 
films  for  this  month  will  be  "Open 
Places."  This  dramatic  picturization 
of  a  Canadian  mounted  police  ro- 
mance, is  the  third  of  the  Western 
series,  featuring  Jack  Gardner,  the 
former  musical  comedy  star.  It  is 
scheduled  for  publication  August  20. 
The  story  is  based  on  the  struggle 
of  a  member  of  the  mounted  police 
to  overcome  his  love  for  a  woman  and 
arrest  her^  renegade  husband,  wanted 
for  murder.  The  picture  was  staged 
in  the  woods  of  the  Canadian  North 
and  abounds  in  beautiful  mountain 
scenery,  it  is  said.    Ruth  King  is  Mr. 


Russian  is  familiar  would  practically 
kill  the  .picture  from  a  hi-torical  an- 
gle in  Russia,  and  would  therefore 
be  practically  useless  to  the  Russian 
people,  Mr.  Brenon  is  taking  great 
pains  to  follow  every  detail  closely. 

Russ  Experts  Called 

Russian  experts  have  been  called 
in  to  supervise  all  scenes  in  which  a 
slight  deviation  from  the  correct 
would  mean  ruination,  such  as  reli- 
gious ceremonies  and  gatherings  of 
state,  or  in  any  scenes  in  which  cus- 
toms distinctly  Russian  are  brought 
into  use.  Costumes  and  uniforms  are 
being  copied  minutely  by  those  well 
versed  in  the  wearing  apparel  of  the 
Russians.  The  czar's  robe  of  state, 
trimmed  with  yards  of  ermine  and 
silk,  has  been  copied  minutely  from 
the  original;  so  have  his  orb,  his  scep- 
ter and  his  crown. 

The  cast,  too,  has  been  chosen  with 
equal  -care  and  discrimination,  from 
Nance  O'Neil,  who  plays  the  part  of 
the  czarina,  down  to  little  Cyril  Bre- 
non. who  will  be  the  little  czarovitch. 


Gardner's  leading  woman,  with  Carl 
Stockdale  in  the  heavy  lead. 

Four  units  of  the  "Do  Children 
Count?"  series  are  being  issued,  one 
every  Wednesday.  These  pictures 
feature  little  Mary  McAlister,  Essan- 
ay's child  star.  They  are.  planned  for 
a  screen  time,  approximately,  of  twen- 
ty-live minutes. 

August  Units  Named 

The  units  scheduled  for  August  are 
"The  Season  of  Childhood."  "The  Lit- 
tle White  Girl,"  "The  Bridge  of 
Fancy"  and  "The  Kingdom  of  Hope." 
K-E-S-E  is  handling  the  films. 

The  schedule  is  completed  by  three 
Black  Cat  features  which  are  being 
published  the  first  three  Saturdays  of 
the  month.  "Vernon,  the  Bountiful," 
featuring  Virginia  Valli  for  August  4, 
is  a  comedy-drama  of  approximately 
twenty-six  minutes  screen  time.  "The 
Long  Green  Trail,"  a  picture  based  on 
a  kidnapping  plot,  will  be  issued  the 
following  Saturday.  It  has  been 
screened  for  twenty-five  minutes. 
"Don't   Lose  Your  Coat,"  the  third 


Black  Cat  feature  for  August 
a  comedy-drama  with  a  screen  ti 
twenty-six   minutes.     These  su 
are  being  published  through  G 
Film. 


CHICAGO  TRADE  WILL 

LOSE  THREE  IN  DRAFT 

Harry  \\ \i<>,  Chicago  manager 
for  Lewis  J.  Selznick  Production*; 
Eugene   Duffy,  of  the   Mutual  Film 

Corporation,    sales  department, 

Si  Greivcr,  of  the   Greivcr  &  Here 

Exchange  are  among  the  first 

of   importance  in   Chicago  film  <H 

cles  to  be  called  by  the  draft. 


St.  John.  N.  B. — The  Imperial  The- 
ater here  was  donated  by  the  Keiths 
to  the  Red  Cross  Society,  July  12, 
when  an  entertainment  was  held  for 
the  French  wounded.  The  local  Red 
Cross  Society  had  the  assistance  of 
Manager  Golding  of  the  Imperial. 
"The  Bugler  of  Algiers,"  a  Bluebird 
feature,  was  the  picture  chosen,  with 
scenes  of  the  navy  and  travel  pic- 
tures. 


Toronto,  Out. — Globe  Films  havi 
consolidated  with  the  Peerless  Filn 
Company,  of  which  Harry  Kaufmai 
was  president.  He  now  is  vice  presi 
dent  of  the  Globe  Film  Company.  Th> 
Globe  Films  will  handle  Ivan  produc 
tions,  "Mothers  of  France."  Evelyi 
Nesbit  in  "Redemption"  and  othe 
big  specials  for  the  Dominion. 


Toronto,  Ont. — Gordon  L.  Smitl 
assistant  general  manager  of  Th 
Perkin-  Electric  Company  and  th 
Independent  Film  &  Supply  Compan 
of  Canada,  was  a  Toronto  visitor  th 
week.  Mr.  Smith  is  on  his  way -t 
Cleveland,  St.  Mary's,  Pa.,  and  othf 
American  points  and  if  time  will  pe: 
mit,  Mr.  Smith  will  go  direct  to  tl 
Canadian  coast. 


BRYANT  WASHBURN  IN  "SKINNER'S  BABY,"  AND 
"OPEN  PLACES"  ESSANAY'S  AUGUST  FEATURES 


Sequal  to  "Skinner"  Series  Will  Be  Published  the  6th,  to  Be 
Followed  by  Mounted  Police  Romance 
on  August  20 


I 


IB 


Helen  Ware  in 

''THE  GARDEN  OF  ALLAH" 

Selig  drama;  nine  parts;  published  state  rights 

As  a  whole    Magnificent 

Story   Intensely  thrilling  love  tale" 

Star   _    Excellent 

Support  ...^    _  Wonderful 

Settings    .A   Realistic 

Photography   _  Clear  throughout 

Just  as  the  Licbler  stage  production  of  several  years 
ttood  out  as  the  finest  thing  ever  attempted  on  any  stage, 
fo  the  Selig  screen  version  of  "The  Garden  of  Allah" 
ftands  out  above  many  of  other  so-called  spectacles. 

Robert  Hichens'  romance  of  the  Saraha  desert  lends 
Itself  admirably  to  motion  pictures  and  many  of  the  effects 
|vhich  it  was  impracticable  to  reproduce  upon  the  stage 
ave  been  screened  in  all  their  vivid  colorings  and  settings. 

Never  in  the  history  of  motion  pictures  has  a  more 
rivid  sand  storm  been  reproduced,  while  the  white  heat 
the  tropic  noon,  the  caravans  of  Arabs,  turbaned  and 
irthy  looking  individuals  that  make  one  shudder,  the 
Id  dances  and  activities  of  Egyptian,  cities,  beautiful 
rdens  and  above  all  the  majesty  of  the  solemn  desert — 
garden  of  Allah — grips  and  holds  a  person  enthralled. 
Helen  Ware,  as  Domini  Enfilden,  the  girl  whose  fate  is 
rittcn  in  the  sand,  plays  with  sincerity  and  conviction  a 
ing  role.  She  is  ably  supported  by  Thomas  Santschi, 
makes  a  wonderfully  realistic  Boris,  and  by  James 
idbury,  the  Sand  Diviner;  Matt  B.  Snyder,  as  Count 
teoni;  Will  Machin,  as  Captain  De  Trevignac;  Harry 
lsdale,  as  Father  Roubier,  and  Al  W.  Filson  as  Lord 
tens. 

The  story:  Domini  Enfilden,  seeking  solitude  and  for- 
jgetfulness  after  her  mother  has  run  away  from  "home  and 
•the  death  of  her  father,  journeys  to  Beni-Mora,  at  the  edge 
[of  the  Saraha  desert.  There  she  meets  and  falls  in  love 
[with  Boris  Androvsky,  a  renegade  monk,  who  has  re- 
nounced his  vows  after  twenty  years  in  a  monastery. 
While  they  were  being  married  a  terrific  sand  storm 
^sweeps  over  the  city,  but  notwithstanding  this  Boris  and 
I  Domini  start  out  on  their  honeymoon  across  the  desert. 
jWhile  camping  among  the  sand  dunes  they  meet  Captain 
'De  Trevignac,  who  recognizes  Boris.  It  is  then  the  latter 
'realizes  that  he  must  confess  his  past  to  Domini.  He 

THREE  SCENES  FROM  "PRIDE  AND  THE  M 


does  so  and  she,  though  her  soul  is  tortured  by  misgiv- 
ings, gives  him  up  and  he  returns  once  more  to  the  monas- 
tery and  his  Trappist  garb  forever. 

William  Russell  in 

"PRIDE  AND  THE  MAN" 

American-Mutual  drama;  five  parts;  published  July  30 

As  a  whole  „  _  „  Interesting 

Story     -...Very  enjoyable 

Star  _      Good 

Support  _   Plenty 

Settings       Appropriate 

Photography     _    -...Clear 

"Pride  and  the  Man"  is  a  very  enjoyable  story.  Wil- 
liam Russell  is  well  cast  in  a  particularly  powerful  drama, 
which  should  prove  an  excellent  attraction.  The  story 
concerns  a  prize  fighter  who  falls  in  love  with  a  society 
girl.  Some  pretty  bathing  beach  scenes  and  exciting  prize 
fighting  scenes  are  well  wrought  into  the  film. 

Francelia  Billington  plays  opposite  Mr.  Russell.  Clar- 
ence Burton  and  George  Fisher  also  are  members  of  the 
cast. 

The  story:  Jack  Hastings  meets  Thelma,  a  society 
favorite,  and  they  fall  in  love.  They  are  married,  but 
Thclma's  father  will  have  nothing  to  do  with  Hastings, 
because  he  is  a  prize  fighter.  Hastings  quits  fighting  and 
goes  into  the  contracting  business,  at  which  he  is  a  failure. 
He  becomes  indebted  to  his  wife  for  a  large  sum  of  money 
and  having  no  other  means  of  paying  the  debt  he  fight> 
one  more  fight.  This  estranges  the  couple,  but  when 
Thelma  learns  how  Jack  loves  her  and  pines  for  her 
she  returns  to  him  and  they  are  happily  reunited. 


Violet  Mersereau  in 

"THE  LITTLE  TERROR" 

Bluebird  drama;  five  parts;  published  July  30 

As  a  whole    _  _...Good 

Story   -  Pleasing 

Star   Enjoyable 

Support   _  _  Ample 

Settings   -  Suitable 

Photography   Clear 

A  story  dealing  with  circus  life  and  then  switching  to 
the  caprices  of  a  young  girl  taken  into  the  home  of  a 
wealthy  grandfather  has  been  well  told  in  "The  Little 

AN,"  MUTUAL'S  BIG  FIVE-REEL  PRODUCTION 


e") — William  Russell  and  Francelia  Billington  in  a  Tense  Scene.  (Center) — The  Big  Fight  Scene  Showing  William  Russell  on  Left  Landing 
on  Al  Kauffman's  Solar  Plexus  (Right) — Paul  Weigel  (Sitting)  and  George  Fisher  in  a  Dramatic  Moment  of  the  Story.  (American- 
Mutual.) 


24 


EXHIBITORS  HERALD 


Terror."  While  at  times  the  story  is  slight,  Violet  Mer- 
sereau's  excellent  work  will  hold  any  audience  and  picture 
patrons  should  thorough-  enjoy  this  production. 

The  story  and  direction  of  "The  Little  Terror"  is  the 
work  of  Rex  Ingram.  Miss  Mersereau's  supporting  cast 
consists  of  Sidney  Mason,  Xed  Finlay,  Robert  Clugston, 
Jack  Raymond,  Mrs.  Brundage  and  Edward  Porter. 


life  of  the  young  man  his  daughter  loves.  Their  en- 
gagement brings  a  happy  close  to  the  picture. 


AN  AMUSING  SCENE  FROM  "THE  LITTLE  TERROR,"  WITH 
VIOLET  MERSEREAU  AND  NED  FINLAY  (Bluebird) 

The  story:  At  the  death  of  Wallace  Saunders  he  leaves 
his  little  daughter  in  the  hands  of  his  father.  The  elder 
Saunders  never  approved  the  marriage  of  his  son  and  so 
at  first  pays  little  attention  to  the  lonely  girl.  But  when 
George  Reynolds,  who  had  promised  to  marry  Alice, 
comes  to  claim  his  bride  the  elder  Saunders  does  all  in 
his  power  to  prevent  the  marriage.  The  young  couple 
elope  and  after  the  ceremony  Reynolds  explains  that  he  is 
in  a  position  to  provide  for  Alice  as  the  grandfather  does. 
He  produces  proof  to  this  effect  and  all  are  made  happy. 


Harold  Lockwood  in 

"THE  HIDDEN  SPRING" 

Yorke-Metro  drama;  five  parts;  published  July  16 


As   a  whole 

Story   

Star   

Support   

Settings   

Photo&raphy 


 Good 

 Old 

 Fine 

 Suitable 

.Agreeable 
 Clear 


Even  if  every  production  offered  by  the  Metro  Dis- 
tributing Corporation  is  not  a  subject  that  can  be  booked 
with  confidence  a  Yorke  picture,  if  it  carries  Harold 
Lockwood  in  the  leading  role,  will  attract  certain  patrons. 

While  the  story  of  "The  Hidden  Spring"  is  an  old  one 
and  a  story  that  once  was  popular,  it  has  been  handled 
in  an  interesting  fashion  and  Harold  Lockwood  gives 
to  it  that  something  frequently  found  lacking  in  previous 
offerings  of  this  distributing  company. 

Xo  doubt  exhibitors  and  their  patrons  who  viewed 
Mr.  Lockwood's  production  prior  to  "The  Hidden 
Spring''  will  be  glad  to  learn  that  he  has  selected  a  new 
leading  lady — a  lady  with  some  personality.  Vera  Siccon 
offers  Mr.  Lockwood  good  support  in  the  role  of  Thora 
Erickson. 

The  story  tells  of  a  young  lawyer  who  goes  to  a  min- 
ing town  which  is  ruled  by  a  grafting  lawyer.  He  de- 
cides to  show  the  people  where  they  are  being  cheated 
out  of  their  rights.  In  doing  so  he  has  to  expose  the 
father  of  the  girl  he  loves.  Everything  turns  out  well 
when  the  father  meets  his  death  in  trying  to  save  the 


Maciste  in 

"THE  WARRIOR" 

Harry  Raver,  Inc.;  seven  reels;  state  rights;  published 
July  16 

As  a  whole     _  Gigantic 

Story       Spectacular 

Star   _  _  Volcanic 

Support      Splendid 

Settings       ....Superb 

'  Photography    Exauisite 

Do  you  remember  the  Nubian  in  "Cabiria"?  You  want 
to  see  him  again?  Foolish  question.  Well  you  may.  See 
Maciste  in  "The  Warrior."  A  number  of  surprises  are  in 
store  for  you.  Perhaps  the  greatest  when  you  discover 
that  Maciste  is  not  an  African,  but  an  Italian,  and  not  a 
very  swarthy  one  at  that.  His  tremendous  physical 
strength  is  again  displayed  in  7,000  feet  of  stirring,  thrill- 
ing and  glorious  action.  Maybe  you  think  this  story  of 
the  Alpine  war  is  gruesome,  but  you  are  wrong.  Even 
when  terrific  scenes  are  unrolling  Maciste's  marvelous 
power  brings  much  laughter. 

It  is  well  that  Maciste  possesses  a  genial  nature  and 
that  his  energies  are  simply  directed  against  his  few 
enemies,  for  he  has  the  strength  "that  will  move  moun- 
tains." The  picturesque  Alps  add  magnificent  scenery. 
When  patrons  view  the  insurmountable  cliffs  that  are! 
scaled  with  rope  and  pulley  and  the  chasms  bridged  by 
the  same  means — the  brave  men  using  their  well  trained! 
bodies  and  accomplishing  the  seemingly  impossible — the-l 
ater  patrons  should  learn  a  deep  lesson.  There  is  a  subtle 
message  to  mankind  in  the  film. 

The  story  is  incidental,  but  furnishes  plenty  of  motive 
for  the  deeds  of  valor  and  heroism  that  Maciste  performs 
with  the  air  of  having  put  two  lumps  of  sugar  in  tea  oil 
some  other  such  trivial  happening  in  a  busy  day.  Thfl 
exhibitor  who  books  this  picture  will  find  it  a  big  monejil 
maker.     ,  „;-| 

The  story:    Italians  in  Austria  arc  interned  and  mal- 
treated.    Maciste  is  among  them.     They  are  cast  intcj] 
prison.     Maciste  overcomes   the   two   guards   and  thej[ 
escape  and  seek  refuge  in  an  Italian  castle  on  Austria! 
territory.    The  count  and  his  nephew  feed  the  starving! 
people.     The  Auslrians  arrive  and  Maciste  lures  then 
from  the  castle,  while  the  nephew,  through  a  secret  pas 
sage,  escorts  the  refugees  to  Italian  soil.    Maciste  is  bounc 
hand  and  foot,  but  succeeds  in  breaking  the  ropes  ant  |" 
escapes.     He  is  brought  before  the  Italian  commande 
and  enlisted  in  the  service.    Meantime  the  count  has  beet 
thrown  into  a  dungeon,  while  his  captors  hunt  for 
treasure  they  suppose  to  be  hidden.    The  nephew's  swe 
heart  embroiders  him  an  Italian  flag  and  blesses  it. 
Saints  arc  invoked  to  preserve  him  and  their  cause  and1 
him    Godspeed,   while    she    hides    from    the  Austria 
Pluffer,  one  of  the  guards  Maciste  had  overcome  in 
first  escape,  writes  him  that  he  is  torturing  the  old  count 
only  waiting  to  get  hold  of  Maciste.    Maciste  scales  mou 
tains  and  does  other  marvelous  feats  and  brings  Pluf 
and  his  confederates  back  to  camp,  carrying  them  bou 
and  with  as  much  ease  as  if  he  were  carrying  a  suitca 
Finally,  after  climbing  the  Alps  and  planting  the  I  tali 
flag  on  Austrian  territory,  Maciste  returns  to  the  cast! 
just  in  time  to  save  the  sweetheart  from  attacks  by 
drunken  captors.    The  Austrians  besiege  the  castle,  bu 
are  attacked  from  the  rear  by  Maciste  and  vanquished 
him  with  a  blazing  log  taken  from  the  fire.    He  see 
the  sweetheart  overjoyed  at  the  meeting  with  the  cour 
but,  remembering  something,  he  exits  and  returns  bearin 
the  wounded  nephew  on  his  shoulders.    Then  the  famil 
is  reunited  and  happy.    And  the  girl  lovingly  cares 
the  flag  that  she  blessed  and  which  brought  them  to  vie 
tory.    Maciste  lifts  the  girl  with  one  hand  to  the  nephe 
on  his  shoulders  and  the  count  in  the  other,  and  smilingl 
holds  his  precious  burden. 


EXHIBITORS  HERALD 


25 


Ruth  MacTammany  in 


"ALMA  WHERE  DO  YOU  LIVE?*- 

wfields  Producing  Corporation;  six  parts;  state  rigff^ 

As     whole     — Commonplace 

Story     Comical 

Star       _  Coquettish 

Support   _  _  _  Capable 

Settings     Adequate 

Photography   _  Fair 

Six  reels  of  German  comedy!  This  is  entitled,  "Alma 
here  Do  You  Live?"  Hal  Clarendon  directed  the  film, 
le  play  may  have  been  funny,  but  the  screen  version 
ils  to  amuse.  The  subtitles  are  very  ordinary — extrac- 
ts from  the  play  undoubtedly,  but  absolutely  devoid  of 
imor  in  type.  The  impossible  situations,  which  both 
rectors  and  artists  did  their  best  to  make  convincing, 
suit  the  intelligence.  Two  of  these  should  be  men- 
>ned.  A  supposedly  connoisseur  of  pictures  views  a 
Man  standing  in  the  picture  frame  and  thinks  it  such 
wonderful  and  natural  picture  that  he  offers  a  big  sum 
r  it — and  Gaston's  sweetheart,  although  she  destroyed 
s  masterpiece,  is  forgiven  this  heinous  deed  when  she 
omises  to  be  his  model  for  life.  But  there  is  no,  cause 
r  elucidation.  The  picture  contains  nothing  except  an 
teresting  dance  by  the  star  to  lift  it  out  of  the  class  of 
oductions  that  make  no  impression  for  good  or  for  evil. 


SCEXE  FROM  "AT. MA,  WHERE  DO  Vol'  I. IV]'.:"  FEATUR- 
ING RUT  1 1  MAC  TAMMANY  (Xewnelds  Prod.  Corp.) 

The  cast  includes  George  Larkin,  who  does  some  good 
>rk,  as  does  John  W  ebb  Dillion;  others  are  Tack  Xew- 
i,  Frank  McXish,  Mattie  Keene,  Marion  Kinnaird,  Wal- 

Mack.  George  Gaston  and  Joseph  Phillips. 
;The  story:  The  beautiful  Alma,  out  horseback  riding, 
lost  in  the  woods.  Gaston  Duval,  an  artist,  finds  her 
d  shows  her  the  way  out.  He  asks  where  she  lives, 
t  she  refuses  to  tell  him.  Francis  Cadillas,  a  million- 
e,  is  dying  and  leaves  his  entire  fortune  to  his  ward, 
■atole  Peach,  provided  he  does  not  propose  to  any  girl 
(ore  he  is  twenty-one.  Alma,  it  develops,  is  a  wonderful 
icer  and  is  engaged  by  Count  Ladislaw  for  his  produc- 
in,  "The  Slave  Girl."  Alma's  father  is  a  famous  artist, 
.'rre  Dufour,  and  on  the  opening  night  brings  his  pupil, 

other  than  Gaston,  to  see  the  play. 

Theobold  Martin  tells  Alma  that  Anotole  will  not  get 
grandfather's  fortune  unless  he  proposes  to  a  girl  and 
ista  Alma's  services.  He  wants  the  fortune  which,  if 
ieited,  will,  revert  to  him.  Alma's  playing  with  Ano- 
e,  Gaston's  jealousy  and  the  count's  love  for  Alma 
ng  about  some  farcial  situations,  which  result  in  the 
'feted  ending. 


Carlyle  Blackwell  and  June  Elvidge  in 

"YOUTH" 

World  drama;  five  parts;  published  August  6 

As  a  whole      Good 

Story   Well  handled 

Stars   _    Interesting 

Support     _   Ample 

Settings  Faithful 

Photography   -...Agreeable 

The  story  of  a  young  man  who  go.es  through  life  think- 
ing only  of  a  good  time  and  who  is  suddenly  awakened 
from  his  frivolity  by  the  love  of  a  young  woman  is 
the  message  of  "Youth."  The  story  is  by  Roy  S.  Sensa- 
baugh  and  the  direction  by  Romaine  Fielding. 

The  settings,  supposedly  in  Tennessee,  are  beautiful. 
The  photography  brings  them  eut  well.  Carlyle  Black- 
well  and  June  Elvidge  are  interesting.  They  are  supported 
by  Johnny  Hines,  Muriel  Ostriche,  Robert  Broderick, 
George  Cowl,  Victor  Kennard,  Henrietta  Simpson  and 
Henry  West. 

The  story:  In  order  that  his  son  might  make  good 
James  Goodwin  sends  him  to  Tennessee  to  work  on  a 
dam  which  his  company  is  constructing.  Bryan  goes 
down  there  seeking  a  good  time  and  plenty  to  drink.  He 
meets  Jean  Elliott,  the  sister  of  the  construction  boss, 
and  under  her  influence  he  soon  makes  a  man  of  himself. 
There  is  a  happy  ending  when  Jean  and  Bryan  become 
engaged. 


Bessie  Love  in 

"THE  SAWDUST  RING" 

Triangle  comedy-drama;  five  parts;  published  July  29 

As  a  whole       Enjoyable 

Story   _    Wholesome 

Star    Charming 

Support   _  _  Well  cast 

Settings       Suitable 

Photography   -  Pleasing 

The  exhibitor  who  operates  the  family  show  house 
and  is  on  the  lookout  for  a  picture  devoid  of  lurid  melo- 
drama should  find  "The  Sawdust  Ring"  a  wholesome 
offering. 

The  production  is  clean  and  entertaining.  The  work 
of  Bessie  Love  in  pigtails  and  short  dresses  is  enjoyable. 
Her  charm  predominates  the  feature.  Jack  Richardson  is 
cast  as  Bessie's  father  and  the  owner  of  a  circus. 

The  story  tells  of  two  children  who  run  away  to  join 
a  circus.  The  mother  of  the  little  girl  is  ill  and  has  been 
sent  to  a  hospital.  The  father  of  the  little  boy  is  a  junk 
dealer.  Both  children  are  anxious  to  become  circus  per- 
formers. They  finally  arrive  at  the  circus  of  Simmons 
and  secure  enployment.  When  Bessie  falls  from  a  horse 
Simmons  learns  that  she  is  his  daughter  and  through  her 
he  is  able  to  locate  his  wife,  who  had  left  him  years  before 
because  of  a  misunderstanding.    There  is  a  happy  reunion. 


SELIG  WORLD  LIBRARY 

The  variation  of  subjects  and  the  interesting  manner 
in  which  they  have  been  handled  should  make  this  issue 
of  the  Selig  World  Library  for  publication  on  the  General 
Film  program  of  especial  appeal. 

Some  of  the  topics  combined  in  this  issue  are  scenes 
in  Xew  Mexico  in  a  section  known  as  Pueblos,  in  which 
are  said  to  be  forty-five  tribes  speaking  nine  different  lan- 
guages; thrilling  scenes  of  painters  on  the  top  of  the 
superstructure  of  the  Brooklyn  bridge;  interesting  views 
of  the  Island  of  Sicily  and  the  famous  Washington  Elm, 
under  which  George  Washington  assumed  command  of  the 
American  army. 


Jil  City.  Pa. — The  opera  house  here  has  been  pur- 
sed of  M.  Stahl,  owner  and  director  of  the  Lyric  The- 
r  who  will  remodel. 


Ltica1,  X.  Y. — A  fire  which  broke  out  recently  in  the 
basement  of  the  Corn  Hill  motion  picture  theater,  at  Ar- 
thur and  Xeilson  streets,  damaged  the  house  to  the 
amount  of  $200. 


26 


EXHIBITORS     H  E/  A  L  D 


Emily  Stevens  in 

"THE  SLACKER" 

Metro  drama;  seven  parts;  special  publication 

As  ?.  whole    -  Fair 

Story   _  _...Drags 

Star   _  _  Good 

Support     _  _   Fair 

Settings   Appropriate 

Photography     _  Average 

The  only  thing  that  is  going  to  help  "The  Slacker" 
"get  by"  is  the  topic  it  deals  with.  The  story  and  direc- 
tion have  had  no  consideration  and  they  show  it.  The 
theme  is  a  patriotic  one  and  deals  with  a  young  man  too 
selfish  and  cowardly  to  aid  in  the  defense  of  his  country. 

At  this  time  the  exhibitor  has  many  opportunities  to 
advertise  this  film  and  he  should  be  able  to  raise  response, 
but  if  the  picture  were  to  stand  on  its  own  merits  it  is 
easy  to  predict  what  the  outcome  might  be. 

Emily  Stevens,  who  has  won  popularity  on  the  speak- 
ing stage,  is  starred  and  handles  her  role  fairly  well. 
Walter  Miller  as  Robert  Wallace,  the  man  who  is  a 
slacker,  handles  his  role  suitably.  Leo  Delaney  and  Sue 
Balfour  are  other  members  of  the  cast.  The  story  and 
direction  are  by  W.  Christy  Cabanne. 

Many  views  of  soldiers  marching  through  the  streets, 
a  description  of  the  midnight  ride  of  Paul  Revere,  the 
signs  of  peace  between  the  North  and  South  at  the  close 
of.  the  Civil  war,  recruiting  stations,  warships,  beach 
scenes,  a  man  drowning  and  his  rescue,  and  Francis  Scott 
Key,  who  wrote  "The  Star  Spangled  Banner,"  are  all 
combined  in  the  film  version  of  "The  Slacker." 


Charles  Ray  in 

"SUDDEN  JIM" 

Kay  Bee-Triangle  drama;  seven  parts;  published  July  22 

As  a  whole  Interesting 

Story   „  Fine 

Star       At  his  best 

Support   Excellent 

Settings     ..  .Adequate 

Photography   _  Clear 

Exhibitors  should  like  this  fast-moving  cinema  drama 
of  the  Michigan  timber  country,  taken  from  a  Saturday 
Evening  Post  story,  and  featuring  Charles  Ray.  As  James 
Ashe,  Jr.,  whom  the  lumbermen  nickname  "Sudden  Jim." 
Charles  Ray  is  seen  in  an  entirely  new  role  and  one  that 
fits  him  admirably. 

Sylvia  Bremer,  as  Marie  Ducharme,  is  a  charming  little 
school  "marm"  and  Joseph  J.  Dowling  gives  a  fine  por- 
trayal of  a  rough  old  country  squire,  Judge  Zanaan  Frame. 

There  is  a  thrilling  fire  scene  where  a  gang  of  toughs 
blow  up  and  burn  a  trestle  and  some  well  done  fistic 
battles.  Audiences  at  the  Covent  Garden,  Chicago,  where 
it  was  shown  on  Sunday,  received  "Sudden  Jim"  very 
enthusiastically. 

The  story:  James  Ashe  is  sent  by  his  father  to  take 
charge  of  the  Ashe  Clothes  Pin  Factory.  Here  he  meets 
all  sorts  of  opposition  but  manages  to  extricate  himself, 
re-elect  old  Judge  Frame  and  drive  the  corrupt  Michael 
Moran  out  of  town,  the  latter  threatening  to  close  Jim's 
factory  up  by  refusing  to  haul  the  necessary  lumber.  At 
this  point  Sudden  Jim  takes  a  hand  by  driving  the  train- 
load  of  logs  through  the  fire  started  by  Moran's  men 
under  a  high  trestle  and  finally  wins  the  hand  of  the  little 
school  teacher. 

Flushing,  N.  Y. — The  Flushing  Realty  and  Construc- 
tion Company  has  sold  to  the  Castle  Amusement  Company 
property  on  the  northwest  corner  of  Prince  and  Wash- 
ington streets,  to  be  remodeled  into  a  motion  picture 
theater. 


PATB^CX   O'MALLEY,  THROUGH  GREAT 

5AREBACK  RIDING.  MADE  MEMBER  OF 
SELIG  CO.  TO  SUPPORT  LEW  FIELI 

vLikc  his  noted  namesake,  Charles  O'Mallcy,  the  fa 
dra^pon  and  rider  of  fiction,  Patrick  O'Mallcy  has 
tically  ridden  himself  into  the  Selig  Polyscope  Comf 
through  his  wonderful  bareback  riding.    He  will  be  pri 
inent  in  the  support  of  Lew  Fields  in  a  forthcoming 
drama. 

O'Mallcy's  skill  was  gained  in  the  mountains  of  Pe 
sylvania,  where  he  was  born,  at  Forest  City,  Septer 
3,  1890.  Through  his  daredevil  spirit  at  8  years  of 
he  was  doing  a  slack  wire  act  on  the  stage.  O'Malle 
not  new  to  pictures,  as  his  experience  covers  thi-  cour 
England  and  Ireland. 


PATRICK  O'MALLEY.  WHO  APPEARS  IX  SUPPORT  OF  LE 
FIELDS  IN  A  FORTHCOMING  SELIG  PRODUCTION  ' 

O'Malley,  senior,  was  a  mine  superintendent  near  Fc 
est  City,  Pa.,  and  the  very  first  film  flashed  before  tl 
eyes  of  O'Malley,  junior,  was  of  the  "stunt"  variety.  I 
remembered  that  lie  had  a  friend  in  New  York  who  w 
a  picture  actor.  He  arrived  in  New  York  the  day  1 
friend  left  for  Florida  and  a  picture  colony.  Pat  to 
uj)  the  chase.  He  arrived  at  the  film  producing  cent 
just  as  one  of  the  directors  was  making  a  mob  scene.  1 
appeared  in  this  scene  as  a  policeman.  Then  Pat's  r 
was  rapid.  He  went  to  Europe  with  the  Sid  Alcott  PI: 
ers  in  leads,  playing  in  Ireland.  Then  the  war  broke  < 
and  the  government  stopped  all  picture  making.  I 
O'Malley  is  known  to  many  as  the  Chauncey  Olcott 
the  screen. 


Philadelphia. — "Where's     My    Nightie?"    a  one-r 
comedy  issued  by  the  General  Film  Company,  was 
lected  out  of  eight  comedies  submitted  to  S.  V.  Mf 
baum,  and  will  be  showji  for  three  days  at  the  Stan 

Theater. 


/ 


EXHIBITORS  HERALD 


27 


VM.  RUSSELL   HAS  PRIZE  FIGHTER 

ROLE  IN  '  PRIDE  AND  THE  MAN-'  FI] 
LEADING  MUTUAL  PROGRAM 


JULY^ 


William  Russell,  in  the  role  of  a  prize  fighter,  heads 
le  Mutual  schedule  tor  the  week  of  July  30  in  "Pride 
pd  the  Man,"  a  five-reel  star  production  from  the  Amer- 
an  studio. 

There  is  staged,  merely  as  part  6f  the  love  drama,  a 
ght  scene  which  rivals  the  news  films  of  the  big  ring 
ittles. 

The  picture  presents  wide  advertising  possibilities, 
he  name  of  the  star  has  big  box  office  value.  The  fight 
fcene  can  be  heavily  advertised  and  the  romance  around 
bich  the  picture  is  constructed  should  be  sufficient  to 
ake  the  picture  a  success. 

With  "Pride  and  the  Man"  Mutual  will  issue,  July  30. 
e  second  chapter  of  "The  Great  Stanley  Secret."  This 
is  in  eight  reels,  two  four-reel  chapters.  William 
ussell  and  Charlotte  Burton  play  the  leading  roles.  The 
st  chapter,  "The  Gypsy's  Trust."  was  issued  July  25. 
le  second  installment  is  under  the  title  "Fate  and  the 
ild." 

There  are  two  comedies  on  Mutual's  schedule  for  the 
eek.  "Man  Proposes,"  at  the  La  Salle  for  the  week,  is 
sued  on  July  31.  and  the  Cub,  '  "Jerry's  Big  Stunt," 
aches  the  screen  August 
:orge  Ovey,  the  comedian, 
erry's  Big  Stunt." 

Mutual  Tours  Around  the  World  for  July  31  covers 
arken,  an  Island  in  the  Zuider  Zee,  the  monastery  and 
invent  at  La  Grande  Chartreuse,  and  Majorca,  an  island 
the  Mediterranean.  This  one-reel  travel  picture  shows 
steadily  growing  booking,  an  evidence  of  a  populr.r  de- 
and  for  short  subjects  of  just  this  character. 

Reel  Life  Xo.  66.  which  is  issued  August  2,  covers  the 
llowing  subjects;   "Making  Machine  Guns."  "Beads  of 
ose  Petals."  "Saving  a  Wrecked  Steamship."  "Keeping 
e  Boys  Home,"  and  animated  drawings  from  Life. 
Mutual  Weekly,  the  current  news  reel  carrying  pictures 
happenings  of  headline  consequence,  appears  August  1. 


2.  Both  are  one-reelers. 
plays  the  leading  role  in 


UTIFUL  SUBMARINE  PICTURES 
TAKEN  AT  MIAMI.  FLA..  APPEAR 

IN  GAUMONT  REEL  FOR  AUGUST  9 


The  beautiful  undersea  pictures  taken  at  Miami,  Fla., 

r  the  Gaumont  Company  by  E.  B.  Gray  are  to  be  issued 
a  section  of  "Reel  Life,"  Xo.  67,  through  Mutual  August 
The  pictures  were  taken  from  a  diving  bell  and  show 

submarine  garden  that  is  a  veritable  fair}-  land.  Schools 
fish,  sponges,  coral  formations  and  a  diver  at  work  are 

>vel  sights.    The  pictures  are  taken  by  sunlight  which 

ters  down  through  the  water. 
On  the  same  reel  are  pictures  of  a  negro  baptizing  in 

rginia  with  two  hundred  converts  in  line;  how  electricity 
generated  by  the  human  heart;  the  tallest  boy  in  the 

Drid;  how  a  grammar  school  maintains  its  own  fire  fight- 

g  force  of  pupils,  and  two  animated  drawings  of  a 
morous  character,  one  from  "Life." 
The  second  Gaumont  single-reel  of  the  week  is  the 

utual  \\  eekly,  giving  latest  news  of  warfare  both  here 

d  abroad.    It  will  appear  August  8. 
"Tours  Around  the  World,"  Xo.  40,  for  August  7. 

kes  spectators  for  a  trip  down  the  Senegal  River  to 
ench  West  Africa.  It  is  a  wonderful  series  of  views 
aylittle  known  part  of  the  world,  including  Podor,  the 
ttest  spot  on  earth;  the  celebrated  Falls  of  Felou.  and 
'yes,  the  head  of  navigation.  There  are  two  other 
tions  of  this  reel,  picture  of  Bruges,  Belgium,  taken 
fore  the  war,  and  fishing  villages  of  France  on  the  Medi- 

rranean  coast. 


DOWN  TO  EARTH"  IS  NEXT  FAIRBANKS 

COMEDY  VEHICLE  THROUGH  ARTCRAFT 


The  next  production  to  be  published  by  the  Artcraft 
Pictures  Corporation  will  be  a  new  Douglas  Fairbanks 
comedy,  entitled  "Down  to  Earth."  The  story  for  this 
play  was  written  by  Fairbanks  himself  and  is  said  to  be 
replete  with  typical  Fairbanks  humor.  Under  the  direc- 
tion of  John  Emerson  the  new  film  now  is  rapidly  near- 
ing  completion  at  the  Lasky  studio  in  California,  and 
August  12  is  the  date  announced  for  its  release  by  Art- 
craft. 

Scenarioized  by  Anita  Loos,  who  has  become  an  im- 
portant contributing  factor  to  the  success  of  the  new 
Fairbanks  organization,  the  photoplay  tells  of  a  typical 
American  youth  whose  wanderlust  and  ideas  of  living 
close  to  nature  are  not  in  accord  with  the  views  of  life 
assumed  by  his  sweetheart,  an  ambitious  society  bud. 
Bridge  parties,  matinee  dances,  tea  parties  and  sumptuous 
dinners  are  the  important  items  in  the  pretty  girl's  social 
career,  and  these  occupy  too  much  of  her  time  for  wan- 
dering amidst  God's  country  in  the  gVeat  outdoors.  How 
the  persistent  youth  takes  her  away  from  her  surround- 
ings and  wins  her  over  to  his  way  of  thinking  despite 
herself  is  said  to  offer  one  of  the  most  amusing  topics 
the  screen  has  yet  displayed. 

A  capable  supporting  cast  includes  Eileen  Percy,  Gus- 
tave  Von  Seyfertitz.  Charles  P.  McHugh.  Charles  Gerrard, 
William  H.  Keith.  Ruth  Allen,  Fred  Goodwine.  Florence 
Mayon,  Herbert  Standing,  David  Porter  and  Bull  Mon- 
tana. 


VARIED  ASSORTMENT  OF  AD  EXTRAS 

FOR  "WHO'S  YOUR  NEIGHBOR?"  FILM 


That  "Who's  Your  Xeighbor?"  the  sociological  film 
written  by  Willard  Mack  and  directed  by  S.  Rankin 
Drew,  is  to  have  a  complete  and  varied  assortment  oi 
advertising  extras,  is  the  announcement  made  by  Her- 
man Becker,  general  manager  of  Master  Dramas  Fea- 
tures, Inc.,  1493  Broadway,  Xew  York. 

The  Otis  Lithograph  Company  has  been  contracted 
with  for  the  printing  of  a  large  amount  of  one-sheet, 
three-sheet,  six-sheet  and  twenty-four-sheet  lithographs 
in  four  colors,  four  subjects  to  each  size.  In  addition 
there  will  be  two  styles  of  window  cards  and  half  sheets. 

The  lobby  display  photos  come  twenty  to  a  set  and 
the  size  is  8x10.  Other  photos  are  four  subjects  22x28. 
hand  colored;  thirty  subjects  8x10  for  publicity  purposes: 
and  four  subjects  11x14,  all  of  which  can  be  accommo- 
dated in  special  display  frames  beautifully  veneered  and 
enameled  in  imitation  of  genuine  Florentine  marble. 

Several  subjects  in  slides  announcing  the  coming  of 
this  feature,  and  3x10  banners  printed  in  four  colors  on 
extra  heavy  three-ply  canvas  are  among  the  accessories. 
Other  aids  to  exhibitors '  who  desire  to  use  newspaper 
advertising  in  connection  with  the  exploitation  of  "Who's 
Your  Xeighbor?"  are  advertising  mats  from  fourteen 
lines  single  column  to  a  haft  page.  Xewspaper  cuts  rang- 
ing from  one  column  to  three  columns  in  size  showing 
thrilling  scenes  and  the  individual  actors  are  also  included 
in  the  exploitation  helps. 


HARRY  CAREY  STARS  IN  "THE  ROUND-UP" 


Harry  Carey,  the  western  actor  of  the  Universal  Film 
Manufacturing  Company,  is  working  on  a  five-reel  produc- 
tion, with  Jack  Ford  as  his  director.  The  working  title 
of  the  film  is  "The  Round-Up"  and  Edith  Sterling,  sup- 
ported by  many  of  the  Universal  cowboys,  plays  opposite 
Carev. 


28 


EXHIBITORS  HERALD 


ART  DRAMAS  ANNOUNCES  FILMS 

SCHEDULED  FOR  MONTH  OF  AUGUST 


UNUSUAL    NUMBER    OF    SHORT  FILMS 

WILL    BE    PLACED    ON    MARKET  IN 

SEPTEMBER  BY  PETER  PAN  CORI 


The  revision  of  program  schedules  necessary  to  allow 
of  the  immediate  publication  of  the  Horsley  Crane  Wilbur 
features  on  Art  Dramas  program  has  been  completed, 
and  the  new  order  of  films  is  given  here  for  the  first  time. 

Several  changes  in  publication  dates  for  the  next  two 
months  are  indicated.  Contrary  to  first  plans,  "Eye  of 
Envy,"  first  of  the  Wilbur  Art  Dramas,  is  to  be  placed 
among  the  July  films,  and  the  second,  tentatively  titled 
"Blood  of  His  Fathers,"  will  follow  in  August. 

The  film  schedule,  which  will  be  adhered  to,  as  far  as 
is  known,  presents  the  Apollo  picture,  "When  You  and  I 
Were  Young,"  starring  Alma  Hanlon,  directly  following 
"The  Peddler,"  the  Joe  Welch  feature  from  the  U.  S. 
Amusement  Corporation  studio. 

"When  You  and  I  Were  Young"  is  to  be  followed  by 
"Eye  of  Envy,"  which  stars  Crane  Wilbur.  Next  comes 
the  U.  S.  Amusement-Art  Drama,  "Think  It  Over,"  in 
which  Catherine  Calvert  and  Richard  Tucker  are  starred. 

The  first  film  fqr  the  month  of  August  comes  from  the 
Van  Dyke  studios  and  is  entitled  "Peg  o'  the  Sea."  Jean 
Sothern'is  starred  in  this,  which  is  a  comedy.  "Peg  o' 
the  Sea"  has  for  a  setting  a  New  England  fishing  village. 

Another  Alma  Hanlon  vehicle,  "Behind  the  Mask," 
from  the  Apollo  company,  is  next  in  order.  This  was 
written  by  Charles  Dazey  and  adapted  by  Frederick  Rath. 
Mr.  Dazey  is  well  known  as  the  author  of  "In  Old  Ken- 
tucky," "Manhattan  Madness,"  "Wolf  Lowry,"  "The 
Flower  of  Faith,"  and  other  successful  plays  and  pictures. 

An  Erbograph  production,  starring  Marian  Swayne  and 
directed  by  Joseph  Levering,  will  be  the  next  feature  on 
the  program.  No  title  has  yet  been  selected  for  this  film. 
However,  it  is  similar  to  Miss  Swayne's  two  previous 
Erbographs,  "Little  Miss  Fortune"  and  "The  Road  Be- 
tween." 

The  last  production  for  August  will  be  the  second  of 
the  Horsley  productions  starring  Crane  W'ilbur.  The 
working  title  of  this  is  "Blood  of  His  Fathers."  Mr. 
Wilbur  plays  three  distinct  roles  in  this — a  father,  his 
son  and  his  grandson.    The  play  is  a  drama. 


"ARMS  AND  GIRL"  AND  "RUNAWAY" 

TWO    STAGE    SUCCESSES  SECURED 

BY  PARAMOUNT  FOR  BILLIE  BURKE 


Two  important  stage  successes  have  been  purchased  by 
Famous  Players-Lasky  Corporation  as  vehicles  for  Billie 
Burke  and  will  be  issued  by  Paramount  under  the  selective 
star  series  booking  plan.  The  first  of  these  is  "The  Run- 
away," in  which  Miss  Burke  starred  on  the  stage  under 
the  management  of  Charles  Frohman  a  few  years  ago. 
The  play  was  presented  in  Paris  by  Pierre  Vcbere  under 
the  title  "La  Gamine,"  where  it  scored  a  complete  triumph. 

This  will  be  the  second  instance  where  Miss  Burke 
will  appear  upon  the  screen  in  a  Paramount  adaptation 
of  one  of  her  former  stage  sucesses,  the  first  being  "The 
Land  of  Promise,"  by  W.  Somerset  Maugham,  which  has 
already  been  completed  under  the  direction  of  Joseph 
Kaufman. 

"Arms  and  the  Girl,"  the  other  play  which  has  been 
purchased  by  Famous  Players-Lasky  for  Miss  Burke, 
proved  one  of  the  greatest  sensations  of  two  seasons  ago, 
when  it  was  presented  at  the  Fulton  Theater  in  New 
York,  with  Fay  Baintcr  in  the  leading  role.  It  was  in 
this  delightful  characterization  that  Miss  .Baintcr  made 
her  first  Broadway  success.  The  story  concerns  the  ad- 
ventures of  several  young  Americans  caught  in  Belgium 
during  the  German  invasion. 


H.  C.  Allen,  President,  Says  Mo-Toy  Comedies,  Enacte 
by  Dolls,  Are  Proving  Popular  Despite 
Hot  Weather 


After  a  year  of  careful  study  of  the  production  c 
short  subjects,  H.  C.  Allen,  president  of  the  Peter  Pa 
Corporation,  is  preparing  to  begin  in  September  to  gi\ 
the  exchanges  an  unusual  number  of  short  films. 

The  Mo-Toy  comedies,  which  are  being  published  I 
the  Peter  Pan  organization,  are  enacted  by  doll  acto 
and  present  an  entirely  new  feature  in  the  field  of  pr 
duction. 

"Mo-Toy  pictures,"  says  Mr.  Allen,  "came  into  tl 
market  during  the  height  of  the  summer  heat,  and  th  1 
would  appear  to  some  extent  a  handicap.  The  bookinf 
however,  have  been  most  successful,  and  the  pictures  a  j 
being  played  all  over  the  country.  Proctor  and  Lo<| 
are  booking  them  solid  for  their  theaters  in  New  Yoifl 
We  know  that  they  cannot  help  but  be  successful,  fj 
they  cannot  fail  to  please  a  discriminating  audience.  \l 
issue  only  the  most  distinctive  subjects  and  they  are  <l 
solutely  new  to  any  audience.  At  present  a  great  adv 
tising  campaign  is  under  way,  which  will  be  a  maferl 
aid  to  both  distributors  and  exhibitors." 


BUD   FISHER  NOW  IS  IN  CHARGE 

OF  PRODUCTION  OF  MUTT  AND  JEFF 

FILMS;  TWO  COMEDIES  WEEKLY  ASK  ' 


After  allowing  three  months  for  a  sufficient  supply 
Mutt  and  Jeff  to  accumulate,  Bud  Fisher  has  taken' h 
of  the  producing  company  himself  and  is  attending 
only  to  the  production,  but  also  personally  to  the 
tribut  ion.  So  great  is  the  demand  for  these  comedie.' 
is  said,  that  he  has  been  receiving  requests  from  ext. 
tors  from  all  parts  of  the  country  to  publish  two  a  w 
However,  the  amount  of  w-ork  involved  in  the  prodm 
has  rendered  it  impossible  for  him  to  comply  with  tl 
requests  at  present. 

Mr.  Fisher's  cartoons  are  published  daily  in  278  c 
papers  and  are  thus  seen  daily  by  an  audience  of  ■! 
17,000,000  persons.    This  is  a  great  advertising  asset. 

While  there  are  several  territories  still  open,  frorrn 
present  outlook  the  entire  country  will  be  sold  by  ji 
week.  This  has  been  accomplished  solely  on  reput;  i> 
and  without  showing  a  single  print,  it  is  said. 

As  concrete  evidence  of  the  coming  popularity  of  1  S 
comedies  it  is  of  interest  to  note  that  the  Strand  Th  te 
of  New  York  has  booked  them  solid,  one  a  week,  lojlj 
coming  year. 


EXHIBITORS  HERALD 


29 


HIL  LEWIS  OF  CHICAGO  OWL  FEATURES 
GETS  RIGHTS  TO  "ONE  LAW  FOR  BOTH" 

IN  ILLINOIS  AND  WISCONSIN  SECTOR 


Negotiations  were  concluded  this  week  between  the 
>wl  Features  Company  of  Chicago  and  the  Ivan  Film 
reductions,  under  the  terms  of  an  agreement  by  which 
le  Owl  Features  Company  becomes  exclusive  distributor 
'i  the  Ivan  superfeature  "One  Law  for  Both"  in  the 
tate  of  Illinois  and  also  southern  Wisconsin.  Phil 
i.ewis,  while  in  New  York  City  to  close  this  deal,  re- 
marked that,  in  his  opinion,  "One  Law  for  Both"  was 
ine  of  the  best  box  office  attractions  of  the  season. 
'  Mr.  Lewis  stated  that  he  contemplates  exploiting  this 
i.-ature  in  a  manner  similar  to  the  way  it  has  been  han- 
led  in  New  York,  giving  it  an  extended  run  at  one  of 
le  best  downtown  theaters  in  Chicago  and  co-operating 
•ith  the  American  ambulance  in  Russia  if  they  so  desire. 


.NN  MURDOCK  TO  BE  SUPPORTED 

BY     DAVID     POWELL    IN  INITIAL 

FROHMAN  PLAY  ADAPTED  TO  SCREEN 


In  beginning  the  making  of  Charles  Frohman  suc- 
esses  in  motion  pictures  the  Empire  All-Star  Corpora- 
Ion  has  set  about  the  task  with  the  expectation  of  mak- 
lig  the  picture  versions  of  Charles  Frohman's  greatest 
ucccsses  in  every  way  worthy  of  the  triumphs  attained 
y  the  same  plays  on  the  speaking  stage. 
I  Not  alone  will  the  greatest  Frohman  stars  lend  their 
listrionic  ability  to  recreating  the  parts  made  successful 
ly  them,  but  Charles  Frohman  stage  settings,  properties. 
Iramatic  works  and  costumes  will  be  utilized  in  the  forth- 
oming  motion  pictures,  and  utmost  care  will  be  taken  in 
.electing  the  supporting  casts  that  will  surround  each  star. 
,  As  an  example  of  the  sincerity  of  purpose  of  the 
-mpire  All-Star  Corporation  in  carrying  out  this  last 
-lentioncd  detail  is  cited  the  engagement  of  the  popular 
flayer  David  Powell,  who  will  play  the  leading  role  op- 
osite  Miss  Ann  Murdock  in  "Outcast,"  one  of  the  forth- 
oming  Empire  pictures,.  Mr.  Powell  will  be  remembered 
y  exhibitors  as  a  featured  player  in  the  company  sup- 
lorting  Billie  Burke  in  "Gloria's  Romance";  as  leading 
iian  for  Mary  Pickford  in  "Less  Than  the  Dust,"  and 
s  the  player  who  perhaps  scored  heaviest  opposite  Clara 
.vimball  Young  in  "The  Price  She  Paid."  Previous  to 
is  motion  picture  career  Mr.  Powell  had  risen  to  fame 
s  a  member  of  Sir  Herbert  Beerbohm  Tree's  company 
t  His  Majesty's  Theater,  London.  He  first  came  to 
imerica  in  1907  as  leading  man  for  Miss  Ellen  Terry, 
le  supported  Sir  Johnston  Forbes-Robertson  and  cre- 
ted  the  role  of  Christopher  in  "The  Passing  of  the  Third 
loor  Back." 

In  "Outcast"  he  is  cast"  as  Geoffrey  -Sherwood,  the 
oung  broker  with  whom  Miriam  (Mis-  Murdock)  tall-  in 
.  n  e. 


RIPLE  PHOTOGRAPHIC  EXPOSURE  IS 

A  FEATURE  OF  "WHO'S  YOUR  NEIGHBOR? 


f  A  triple  exposure  which  breaks  the  record  for  the 
umber  of  times  necessary  to  make  it  to  satisfy  a  direc- 
)r  is  one  of  the  many  photographic  features  of  "\\  ho's 
our  Neighbor?"  the  sociological  photodrama  now  bcin^ 
tate  righted  by  Master  Drama  Features,  Inc.,  1493  Broad- 
ray,  New  York  City. 
Laboratory  experts  say  that  this  triple  exposure  is  one 

|f  the  finest  things'  of  its  kind  ever  done.  It  is  such  a 
elicate  piece  of  work,  requiring  such  perfect  timing  to 

|  ie  fraction   of  a   second   and    perfect  synchronization. 

|  lat  it  had  to  be  taken  twenty  times  before  the  result  was 

'atisfactory  to  Director  S.  Rankin  Drew. 


j    T.  M.  OSBORNE,  EX-SING  SING  WARDEN, 
LAUDS  "WHO  SHALL  TAKE  MY  LIFE?" 
FILM,  PRODUCED  BY  SELIG  COMPANY 


COAST   PRODUCING   COLONIES  HIT 

BY  U.  S.  DRAFT  FOR  GREAT  ARMY;  ' 

CHAPLIN'S   NUMBER  NOT  CALLED 

The  motion  picture  colony  on  the  west  coast  was  hit 
by  the  recent  drawing  for  men  to  answer  the  first  draft 
call.  With  considerable  anxiety  the  lists  were  scanned 
on  Friday  last  by  the  Los  Angeles  studio  forces. 

Charles  Chaplin's  number  was  not  among  those  drawn, 
although  his  press  agent  was  called.  Wallace  Reid,  the 
Morosco  star,  was  the  first  of  the  screen  notables  to  be 
drafted,  although  he  may  claim  exemption  on  account 
of  his  wife  aud  baby. 

The  Lasky  Company  had  two  actors  drawn — Tom  For- 
man  and  Lucien  Littlefield.  However,  Mr.  Forman  had 
already  joined  the  Coast  artillery  and  Mr.  Littlefield  the 
ambulance  service. 

In  the  Triangle  ranks  Charles  Ray  was  an  early  selec- 
tion. Mary  Pickford's  assistant  director,  Roy  Marshall, 
was  also  drawn.  George  Walsh  of  the  Fox  staff  will  be 
given  an  opportunity  ,to  do  some  standing  broad  jumping 
over  in  the  trenches,  as  will  Victor  Potel  of  Essanay. 
Charles  Parrot,  a  director,  and  Ralph  Spence,  a  scenario 
writer  for  Fox,  were  drawn. 

Charles  Dazey's  son,  Frank,  was  drawn,  as  was  Jack 
Blystone,  director  general  of  L-Ko  Company.  Jay 
Belasco  of  the  Cristie  Comedies  was  chosen,  likewise 
Horace  Davey  and  Neal  Burns  of  the  Horsley  Company. 

Lynn  F.  Reynolds,  a  director  now  with  Triangle,  was 
drawn,  as  was  Pliny  Goodangle,  husband  of  Mary  Ander- 
son. Universal  City  will  lose  William  Francy,  Milton 
Sims,  Craig  Hutchinson,  Francis  McDonald,  George  Mar- 
shall, Lloyd  Whitlock  and  J.  Webster  Dill. 

Many  in  the  technical  departments  of  the  various 
studios  were  drawn  and  the  plants,  as  a  result,  will  be 
seriously  affected. 


William  N.  Selig  is  in  receipt  of  a  letter  from  London, 
England,  to  the  effect  that  "The  Crisis"  is  enjoying  a  long 
run  at  the  Scala  Theater.  The  London  papers  are  of  one 
voice  in  their  praises  of  the  spectacle. 


Hon.  Thomas  Mott  Osborne,  famous  prison  re- 
former and  ex-Warden  of  Sing  Sing  prison,  recently 
witnessed  the  film  "Who  Shall  Take  My  Life?"  in 
New  York  City  in  company  with  the  author  of  the 
photoplay,  Miss  Maibelle  "Heikes  Justice,  when  pri- 
vately projected  by  William  N.  Selig.  Mr.  Osborne 
was  enthusiastic  in  his  expression  on  the  object  and 
lesson  conveyed  by  the  production,  after  the  picture 
was  run.  Later,  he  wrote  the  author  the  following 
letter  under  date  of  April  23,  1917: 
"My  Dear  Miss  Justice: 

"Your  moving  picture  film,  'Who  Shall  Take  My 
Life?'  which  I  had  the  pleasure  of  seeing  the  other 
day,  in  which  is  set  forth  with  much  skill  and  effect 
one  of  the  strongest  arguments  against  capital  pun- 
ishment— the  possibility  of  executing  an  innocent 
man — is  bound  to  be  of  considerable  assistance  in 
the  campaign  for  abolition  of  the  death  penalty. 
W  hat  you  have  portrayed  upon  the  screen  might 
easily  happen.  Since  I  first  came  in  close  touch  with 
the  New  York  prisons  several  men  have  been  exec- 
uted whose  guilt  was  open  to  very  grave  question. 
I  hope  the  film  will  have  wide  publicity. 

"Thomas  Mott  Osborne, 
"Former  Warden  of  Sing  Sing  Prison." 


/30 


EXHIBITORS  HERALD 


JOHN    J.    McGRAW    HAS  LEADING 

ROLE  IN  "ONE  TOUCH  OF  NATURE" 

FILM,    SHOWING    GIANTS    IN  GAME 


A  ball  game  between  the  Giants  and  the.  Phillies  at 
the  Polo  Grounds,  New  York,  at  which  there  were  22,000 
spectators,  was  filmed  in  Thomas  A.  Edison's  photoplay, 
"One  Touch  of  Nature,"  in  which  Manager  John  J.  Mc- 
Graw  has  a  leading  part.  Three  fast  innings  are  shown 
in  the  film,  and  the  star  of  "One  Touch  of  Nature,"  John 
Drew  Bennett,  had  a  chance  to  show  that  he  could  play 
baseball  in  fast  company.  In  the  ninth  and  deciding  in- 
ning, when  he  is  supposed  to  bat  out  a  home  run  and 
win  the  game  for  the  Giants,  there  are  many  exciting 
moments  and  incidents  that  will  please  baseball 
enthusiasts. 

Viola  Cain  has  the  leading  feminine  role.  Manager 
McGraw  proves  that  any  time  he  gets  tired  playing  base- 
ball there  is  always  a  field  open  for  him  as  a  film  actor. 
He  registers  well  and  his  acting  is  good.  "One  Touch  of 
Nature"  will  be  published  through  K-E-S-E. 


DOUBLE  OF  NOTED  RUSSIAN  GENERAL 

APPEARS  IN  "FALL  OF  THE  ROMANOFFS" 


After  a  search  lasting  more  than  two  weeks,  during 
which  time  George  Hall,  casting  director  for  Herbert 
Brenon,  interviewed  200  film  players,  an  exact  double  of 
General  Korniloft",  the  famous  Russian  officer  who  led 
the  new  revolutionary  troops  to  victory  in  the  recent  of- 
fensive against  the  Austrians.  has  been  found  and  will 
play  an  important  role  in  "The  Fall  of  the  Romanoffs." 
In  the  original  scenario  of  the  picture  General  Korniloff 
was  named  as  one  of  the  characters  who  is  in  all  of  the 
scenes  depicting  the  recent  revolution.  A  well-known 
actor  has  been  engaged  for  the  role,  but  when  General 
Korniloff  leaped  into  the  limelight  by  his  sensational  vic- 
tory of  a  few  days  ago,  Mr.  Brenon  decided  that  the 
actor  he  had  engaged  would  not  do.  as  he  wanted  an 
exact  duplicate  of  this  important  personage.  Mr.  Brenon 
would  not  be  satisfied  with  a  made-up  Korniloff,  but 
insisted  upon  the  real  thing.  So  Mr.  Hall,  casting  di- 
rector, was  set  on  the  task,  and  after  two  weeks'  search 
secured  the  man  he  wanted — a  noted  Italian  actor  who 
is  as  like  Korniloff  as  a  twin  brother.  The  Italian  has 
been  working  at  the  studio  for  a  week  now  and  is  in 
nearly  all  of  the  big  scenes. 


A  DOG  IN  THE  MANGER"  IS  NEXT 

SELIG-HOYT  COMEDY  THROUGH  K-E-S-E 


One  of  Charles  Hoyt's  very  best  comedies,  "A  Dog 
in  the  Manger,"  will  be  the  Selig  offering  through  K-E-S-E 
service  Monday,  August  6.  It  is  a  two-reel  farce  and  is 
declared  to  be  one  of  the  best  of  the  Selig-Hoyt  comedies 
yet  issued.  The  cast  includes  William  Fables  as  A.  Jack- 
son Bright;  James  Harris  as  Colin  Early;  Amy  Dennis  as 
Gay  Somers,  the  landlord's  daughter;  Edgar  Murray  Sr., 
as  Boniface  Somers,  the  landlord;  Fred  Eckhart  as  Mr. 
Grump,  a  star  boarder.  J.  A.  Richmond  directed  the 
comedy. 

The  plot  concerns  two  inventors  who  come  to  grief 
when  their  bogus  sausage  machine  goes  to  pieces  and 
they  only  escape  from  pursuing  policemen  by  a  very  close 
margin.  The  two  arrive  at  a  hotel  where  all  employees 
have  gone  on  a  strike.  Both  fall  in  love  with  the  land- 
lord's daughter.  Mr.  Grump,  the  star  boarder,  has  the 
gout  and  his  ailment  is  not  relieved  any  when  the  hotel 
strike  breakers  wait  upon  him.  He  rides  in  his  invalid 
chair  out  of  the  hotel  and  down  the  walk.  Fearing  the 
loss  of  his  star  boarder,  the  landlord  orders  a  pursuit. 
The  ^tar  boarder's  chair  rrever  stops  till  it  plunges  into 
the  lake.  The  strike  breakers  dive  in  after  the  star 
boarder,  w  ho  failed  to  hold  his  breath  as  instructed. 


BUSTER  COLLIER  TO  SUPPORT  J.  PICKFORD 
IN  "TOM  SAWYER,"  A  MARK  TWAIN  TALE 

Buster  Collier,  son  of  William  Collier,  noted  comedian, 
has  been  especially  engaged  by  the  Famous  I'layers-Lasky 
Corporation  to  appear  with  Jack  I'ickford  in  its  adapta- 
tion of  Mark  Twain's  coined),  "Tom  Sawyer."  The  pro- 
duction is  already  under  way  at  the  Lasky  studio  and 
will  be  announced  for  publication  by  Paramount  within 
a  few  weeks.  Buster  Collier  is  by  no  means  new  to  the 
screen,  having  starred  in  "The  Bugle  Call,"  which  marked 
his  first  appearance  on  the  screen. 


500  EXHIBITORS  SEE  PRODUCTION  OF 

ESSANAY  FILMS  CONVENTION  WEEK 


Five  hundred,  exhibitors  took  advantage  of  the  invita- 
tion of  George  K.  Spoor,  of  the  Essanay  Company  of  Chi- 
cago, to  inspect  the  studio  during  the  National  convention. 

In  order  to  make  their  trip  worth  while  arrangements 
had  been  made  for  five  companies  to  be  at  work.  With 
all  preparations  made  so  that  work  could  progress  with- 
out a  stop,  it  was  a  very  interesting  trip  to  the  many  who 
had  never  before  watched  the  production  of  pictures  which 
they  would  later  sec  on  their  own  screens. 

Many  were  the  expressions  of  pleasure  at  the  oppor- 
tunity offered  to  meet  Taylor.  Holmes  who  had  been 
unable  to  attend  the  convention.  Through  the  courtesy 
of  President  George  K.  Spoor,  Mr.  Holmes  had  been 
appearing  in  "Seven  Chances,"  a  stage  comedy  which  is 
playing  at  the  Cort  Theater  in  Chicago. 


Milwaukee,  Wis. — The  Merrill  Theater  reported  the 
largest  business  in  its  history  when  it  recently  showed 
"Skinner's  Dress  Suit,"  and  expects  to  duplicate  this  record 
with  "Skinner's  Baby." 


Lincoln,  Xeb. — The  Colonial,  under  the  management  of 
E.  E.  Duncan,  will  be  opened  soon  writh  "The  Man  Whc 
Was  Afraid"  as  the  feature  attraction. 


Detroit,  Mich. — John  H.  Kunsky,  one  of  the  foremos 
exhibitors  of  Michigan,  has  signed  a  contract  with  th< 
Goldwyn  pictures  for  the  entire  year's  output,  to  be  showi 
in  Mr.  Kunsky's  chain  of  theaters.  He  will  secure  th< 
first  run  in  Detroit. 


New  York. — Jerome  Abrams,  personal  representativ 
of  the  M.  H.  Hoffman,  Inc.,  who  returned  to  New  Yor. 
after  a  tour  of  Pennsylvania  and  New  York,  reports 'tha 
business  is  exceptionally  good  on  "The  Bar  Sinister, 
"The  Sin  Woman,"  "Madame  Sherry"  and  "Her  Fightin 
Chance."  He  secured  some  desirable  contracts  for  th; 
Hoffman- Four  square  pictures. 


St.  Louis,  Mo. — M.  H.  Hoffman,  Inc.,  formally  openej 
its  first  branch  office  here  in  the  Empress  Building  la. 
week.  The  St.  Louis  branch  will  be  in  charge  of  Sidne 
J.  Baker,  a  well  known  salesman  of  the  middle  west,  fo 
merly  identified  with  Bluebird  photoplays.  The  states  <\ 
Missouri,  Iowa,  Kansas  and  Nebraska  will  be  served  fro 
St.  Louis. 


Springfield,  111. — The  Aladdin  Theater  recently  pu 
chased  by  Harry  Jewell  and  E.  J.  Cunningham  was  SO; 
to  F.  G.  Williams,  manager  of  the  Jefferson  Theater. 


Erie,  Pa. — William  Gairgraves,  owner  of  the  moti' 
picture  theater  at  907  State  street,  will  build  a  new  fro 
to  his  theater  to  cost  $750. 


L 


EXHIBITORS  HERALD 


31 


HE  PLANTER,"  STARRING  TYRONE  POWER,  SOON 
WILL  BE  GIVEN  TRADE  SHOWING  IN  NEW  YORK 


foducer  Harry  C.  Drum  Takes  Film  to  Gotham  After  Tri- 
umphal Exhibition  in  West;  Will  Publish 
Play  on  State  Rights  Basis 


Allowing  an   unusual  demonstra- 
i  at  a  trial  public  showing  in  the 
st,  in  which  at  the  climax  the  audi- 
e  rose  from  their  seats  and  shout- 
the    ten-reel    production  "The 
nter,"    featuring    T3"rone  Power, 
been  brought  to  Xew  York  by 
producer,  Harry  C.  Drum,  and  a 
rate  showing  will  be  given  buyers 
I  the  press  within  a  few  days.  Mr. 
un    has    taken    temporary  office 
ce  in  room  805  of  the  Mecca  build- 
at    1600    Broadway.     He  will 
irtly  be  joined  by  F.  M.  Manson, 
vestern  mining  man,  who  financed 
production. 

One  of  Best  Films 
'hose  who  have  so  far  seen  the 
iduction,  including  the  public  and 
trade,  call  it  one  of  the  best  of 
big  productions  of  its  class  so 
made.    The  story  is  from  a  novel 
Herman  Whitaker  and  is  one  of 
best  sellers  Harper  has  ever  is- 

n  the  production  of  the  feature 


special  attention  was  given  the  scena- 
rio, and  more  than  six  months  was 
spent  on  the  construction  and  devel- 
opment of  the  script  alone. 

Mr.  Drum  adapted  the  story  for 
the  screen  and  also  handled  the  pro- 
duction work. 

The  feature  was  directed  by  T.  N. 
Heffron.  formerly  with  Famous  Play- 
ers and  credited  with  some  of  the 
greatest  film  successes. 

Noted  Star  in  Lead 

Tyrone  Power,  one  of  the  fore- 
most dramatic  actors,  portrays  the 
role  of  Hertzer,  and  on  the  comple- 
tion of  the  picture  made  the  state- 
ment that  never  in  his  career  had  he 
essayed  a  part  covering  so  wide  a 
range  of  emotions. 

Two  intense  dramatic  climaxes  and 
one  of  spectacular  nature  are  merged 
into  one  with  startling  effect. 

Xo  announcement  of  definite  mar- 
keting plans  has  as  yet  been  made. 
The  original  plan  was  to  handle  the 
production  purely  on  a  state  rights 
and  personal  exploitation  basis. 


H. 


HOFFMAN  NAMES  BIG  FEATURES  FOR 
SUMMER  AND  FALL  WHILE  AT  CONVENTION 


"he  Fringe  of  Society,"  with  Ruth  Roland  and  Milton  Sills, 
and  "The  Silent  Witness,"  Starring  Gertrude 
McCoy,  Are  First  Autumn  Films 


M.  H.  Hoffman,  vice  president  and 
Heral  manager  of  M.  H.  Hoffman. 
J:.,  who  was  one  of  the  busy  men 
£the  Chicago  convention,  met  many 
oibitors,  producers  and  state  rights 
[Dyers..  During  one  of  the  many  in- 
t views  held  in  the  Sherman  Hotel 
d.  Hoffman  held  discourse  regard- 
r  the  summer  features  his  concern 
i  distributing,  and  also  dwelt  upon 
"Xier  superfeatures  which  he  will  is- 
s  in  the  fall. 

While  it  is  true,"'  said  Mr.  Hoff- 
*n,  "that  I  have  some  special  ma- 
tial  for  summer  issuance,  I  do  not 
tnt  exhibitors  to  feel  that  I  have 
':hing  up  my  sleeve  for  their  fall 

."Bar  Sinister"  Goes  Well 
'The  Bar  Sinister'  is  selling  excep- 
tnally  well  and  is  providing  a  hot- 
father  attraction  to  a  degree  that 
J;  justified  my  belief  in  this  superb 
u  gar  Lewis  production.  Our  Xew 
rk  Foursquare  Exchange  is  doing 
s>ig  business  with  this  feature,  and 
t  St.  Louis  office,  in  charge  of  Sid- 
1 '  J.  Baker,  which    was  recentlv 


opened,  is  also  doing  a  fine  business. 

"  'The  Sin  Woman,'  in  which  Irene 
Fenwick,  Reine  Dav'es  an(l  Clifford 
Bruce  form  a  trio  of  stars,  is  pleas- 
ing exhibitors  because  of  the  busi- 
ness it  is  attracting  to  their  houses. 
The  snow  scenes  in  'The  Sin  Woman' 
are  particularly  appropriate  at  this 
time  of  the  year. 

Gets  Midwinter  Prices 

''As  for  our  other  features,  includ- 
ing "Should  She  Obey?'  the  picture  of 
marriage  and  divorce;  'Her  Fighting 
Chance,'  Jane  Gray  being  the  star  in 
this  James  Oliver  Curwood  story,  and 
Brodsky's  'A  Trip  Through  China,'  an 
exceptional  picture  of  the  Orient,  all 
are  standing  up  to  every  expectation 
for  hot-weather  business. 

"All  of  our  Foursquare  exchanges 
are  not  only  getting  bookings,  but 
midwinter  prices,  which,  after  all,  is 
the  real  test  of  a  picture's  worth. 

"Our  fall  films  include  two  super- 
features  which  1  think  are  destined 
to  be  among  the  most  talked-of  dur- 
ing the  year.  The  first  of  these  is 
'The  Fringe  of  Society,'  now  being 


made  for  us  by  the  George  Backer 
Film  Corporation.  This  is  the  first 
Backer- Foursquare  picture  in  which 
Ruth  Roland  and  Milton  Sills  are  co- 
stars,  and  associated  with  them  are 
Leah  Baird,  J.  Herbert  Frank,  Ollie 
Firkby.  George  Larkin  and  James 
Cowler,  who  was  Buck  Moe  in  'The 
Bar  Sinister.'  ■  • 
Second  September  Feature 
"The  second  big  feature  which  will 
be  ready  for  publication  in  September 
is  "The  Silent  W  itness,'  in  which  Ger- 
trude McCoy  is  the  star,  and  for 
which  we  acquired  the  world  rights 
from  the  Authors'  Film  Company. 
Theatergoers  will  remember  the  play 
of  this  name,  after  which  the  picture 
was  made,  as  one  of  the  pronounced 
Broadwav  successes."' 


JACK  LAIT  TO  WRITE 

FOR  MOTION  PICTURES 

Jack*  Lait,  the  well  known  Chicago 
newspaper  writer  whose  articles  and 
stories  in  the  Chicago  Herald  have 
developed  a  big  following,  has  signed 
a  contract  with  the  Chicago  Tribune 
and  will  commence  work  with  that 
newspaper   on   Septenfber  1. 

The  Chicago  Tribune  plans  to 
make  a  series  of  motion  pictures 
based  on  the  Jack  Lait  stories  and 
those  familiar  with  Mr.  Lait's  work 
believe  that  the  Lait-Tribune  pic- 
tures should  be  very  popular. 

The  Chicago  Tribune  is  arrang- 
ing with  a  number  of  newspapers 
throughout  the  country  to  publish  the 
Lait  stories  prior  to  the  making  of 
the  pictures. 


Toronto,  Ont. — It  has  been  an- 
nounced that  Superfeatures,  Limited-, 
will  put  out  a  "Within  the  Law" 
road  show  and  Vitagraph  will  also 
put  out  a  road  show  on  "On  Trial." 


DAY 

nYOURMoimb 


32 


EXHIBITORS  HERALD 


THOUSAND  DAYS  IN  BOOKINGS  ON  "REDEMPTION" 
ARRANGED  FOR  IN  TERRITORY  ALREADY  SOLD 


The  popularity  of  Julius  Steger's 
production  "Redemption,"  featuring 
Evelyn  Nesbit  and  her  son,  Rus- 
sell Thaw,  is  best  shown  by  the 
fact  that  more  than  1,000  days  of 
bookings  have  already  been  arranged 
for  the'  film  in  the  territory  already 
sold. 

The  film  has  been  booked  already 
for  400  consecutive  days  in  New  York 
City  alone,  where  it  will  be  shown 
in  all  the  Loew  theaters,  the  Keith 
and  Proctor  houses  and  other  large 
theaters.  In  New  Jersey  125  days 
have  already  been  booked,'  to  start 
August  15.  In  Illinois  Jones,  Linick 
&  Schaefer  have  already  booked  223 


days,  and  further  bookings  are  com- 
ing in  constantly.  Sufficient  bookings 
have  been  arranged  in  Pennsylvania 
to  bring  the  total  up  to  1,000  days. 

An  indication  of  the  drawing 
power  of  "Redemption"  was  the  busi- 
ness done  by  the  film  at  the  Far 
Rockaway  Theater,  Far  Rockaway, 
N.  Y.,  last  week.  Manager  Silverman 
stated  that  the  house  was  crowded 
at  four  performances  each  day,  and  he 
turned  away  at  least  1,500  persons 
daily.  All  records  for  attendance  and 
receipts  were  broken  at  the  Broad 
Street  Theater,  Newark,  and  every 
other  theater  which  showed  the  film 
played  to  unusual  business  and  prof- 
its. 


FIFTH  ANNIVERSARY  OF  AMERICAN  CO.  SEES 

GREAT  PLANT  WHERE  PUNY  ONE  ONCE  STOOD 


Present  Roster  of  Players  Grew  from  Company  of  Cow- 
boys; George  Periolat  Is  Only  Actor  of  Old  List 
Remaining  at  Santa  Barbara  Studio 


The  American  Film  Company,  Inc.. 
at  Santa  Barbara,  Cal.,  is  celebrat- 
ing its  fifth  anniversary  of  location 
there. 

Five  years  ago  a  company  of  cow- 
boys rode  up  the  main  street  of  the 
town.  They  formed  the  vanguard  of 
the  American  forces.  Of  these  play- 
ers .there  remains  but  one,  and  only 
a  few  of  the  mechanical  employees. 

George  Periolat  is  the  lone  actor 
who  remains.  In  those  early  days 
Periolat  supported  "Jack"  Kerrigan. 

"Chick"  Morrison.  Sidney  Balde- 
ridge  and  Smith  M.  Wilson  are  the 
three  mechanical  men  who  remain  of 
the  original  company  of  eighteen. 
Morrison  superintends  the  plant  and 
Balderidge  the  technical  department. 

First  Studio  Puny  Affair 

The  first  studio  was  a  puny  affair 
upon  an  ostrich  farm.  Frequently  the 
big  birds  uprose  and  kicked  up  so 
much  trouble  that  the  production  was 


stopped  for  the  period.  The  location 
was  at  State  and  Islay  streets,  which 
has  long  since  given  way  to  intensive 
improvements. 

But  from  the  first  success  blessed 
the  American's  efforts,  and  in  the  fall 
of  the  initial  Santa  Barbara  year  Sam- 
uel S.  Hutchinson,  president  of  the 
company,  visited  the  town  and  with 
ra*re  foresight  purchased  property 
where  the  present  beautiful  film  town 
has  been  developed-. 

Chicago  Factory  Increase 

While  the  fairy  city  grew  under  the 
California  sun,  the  Chicago  factory 
increased  in  size  from  6,000  to  50,000 
square  feet  of  floor  space,  and  in- 
creased in  weekly  output  from  60.000 
to  1,500,000  feet  of  celluloid.  Changes 
in  personnel  in  the  central  office 
have  been  many,  but  through  the  pe- 
riod R.  R.  Nehls,  manager,  and 
Charles  A.  Ziebarth,  superintendent  of 
the  plant,  have  watched  the  business 
grow. 


MUTUAL  CATALOG  INDEXES  $15,000,000  IN 

FILM  REELS,  AND  STARS,  NOW  AVAILABLE 


First  Quarterly  Lists  Earliest  Productions  and  Stars  Down 
to  Forthcoming  Offerings  and  Exchanges 
Handling  Products 


Feature  film  productions  represent- 
ing a  total  investment  of  slightly 
more  than  $15,000,000,  including  hun-. 
drcds  of  big  pictures,  are  presented 
in  the  first  quarterly  catalog  of  the 
Mutual  Film  Corporation,  just  issued. 

The  Mutual's  catalog  is  a  compact 


24-page  volume,  illustrated  with  pic- 
tures of  all  the  Mutual's  stars,  be- 
ginning with  the  earliest  films  and 
running  from  the  early  W.  S.  Hart 
and  Mae  Marsh  pictures  down  to  the 
Mary  Miles  Minter  pictures  to  be 
published  two  months  hence  and  the 


coming  plays  of  Charles  Frohman 
successes  in  motion  pictures. 

A  survey  of  the  Mutual  catalog 
brings  before  readers  an  array  of 
stars  whose  pictures  arc  available  at 
the  Mutual's  exchanges.  Familiar 
faces  of  many  favorites  now  scat- 
tered through  the  field  of  picture  pro- 
duction are  to  be  found.  There  are 
Robert  Harron,  Bessie  Barriscale. 
Louise  Glaum,  "Fatty"  Arbuckle  and 
many  others  of  the  early  Mutual 
films.  Coining  down  to  date,  Marjo- 1 
rie  Rambeau,  Nance  O'Ncil,  Ann 
Murdock.  Julia  Sanderson,  W  illian  I 
Russell,  Margarita  Fischer,  Gail  Kani 
and  others  of  the  current  Mutua  j 
films  are  to  be  found. 

The  catalog  issued  by  Mutual  con 
tains  condensed  information  on  eacl 
of  the  sfars  and  each  of  the  pictures 
with  complete  numerical  designation 
so  that  the  reels  can  be  locatei 
promptly  in  the  exchanges  and  clear 
ing  house,  regardless  of  date. 


Ottawa,  Ont. — All  theaters  in  Ot! 
tawa  report  splendid  business  durin  I 
the  past  week.  Ben  Stapleton  at^h 
Center  did  a  fine  business  with  "ThJ 
Clodhopper."  while  Mr.  Moxley  ;| 
the  Regent  packed  them  in  with  P«| 
trova  in  the  "Awaiting  Soul." 


St.  John,  X.  B.— The  Motion  Pi 
ture  Convention  will  be  held  in  S| 
John,  X.  B.,  Sept.  7  and  8.  The  unit' 
efforts   of  the   league  in  having  t!i 
tax  against  theater  tickets  withdrav 
should  be  a  good  argument  to  ga| 
an    increase    in    membership.     It  ' 
expected  that  one  or  two  motion  p 
ture  stars  will  be  present  and  a  go' 
program   of  entertainment  has  bet 
planned. 


St.  John,  X.  B. — "The  Americ 
Girl"  serial  has  been  booked  by  Fi 
Winter  of  the  Grand  Theater,  Mo 
ton,    X.  B. 


WATC 


This- 
Luchy 
Card 


EXHIBITORS  HERALD 


33 


THE  FILM  STOCK  MARKET 

By  Paul  H.  Davis  &  Company 

Chicago 


Bid  Asked 

[American  Film  Company                                   65  75 

Lincoln  Film  Corporation,  Pfd                       90  100 

Lone  Star  Corporation,  Pfd...                          96  99 

(Lone  Star  Corporation,  Com  *                     23  26 

i  Mutual  Film  Corporation,  Com                        13  16 

]  Mutual  Film  Corporation,  Pfd                          18  22 

I  New  York  Motion  Picture  Corporation             45  53 

I  North  American  Corporation,  Com   28 

States  Film  Corporation,  Com   26 

Thanhouser  Film  Corporation                            .34  1  !4 

Triangle  Film  Corporation                                   \<A  l-<4 

World  Film  Corporation                                     J/2  ^ 

A  few  sales  of  Lone  Star  common  have  taken  place 
during  the  last  week  between  24  and  26. 

Mutual  common  is  offere'd  for  sale  at  16  with  few 
buyers,  and  the  preferred  is  offered  at  22,  with  no  sales. 

New  York  Motion  Picture  is  slightly  weaker  witli 
stock  offered  for  sale  at  53.  There  has  been  practically 
no  activity  on  this  issue  since  its  decline  from  75. 

'Triangle  has  been  lower  with  selling  reported  on  the 
New  York  curb  around  iy$. 

World  Film  Corporation  has  been  neglected  recently 
with  no  change  in  the  market. 

Quotations  July  24.  1917. 


This  department  will  furnish  on  request,  such 
statistics  as  are  available  concerning  the  above  or 
other  motion  picture  stocks,  providing  such  request 
does  not  call  for  an  expression  of  opinion  concern- 
ing the  policy  of  the  companies  or  the  future  prices 
of  the  stocks. 


J.  B.  SARDY  &  CO. 

Film  Stocks        Bonds  Investments 
131  South  La  Salle  Street 

Telephone  Majestic  7640         ::  Chicago,  Illinois  S 


OFFICIAL  CUT-OUTS  MADE  BY  THE 
CHICAGO  BOARD  OF  CENSORS 


Eagle  Films,  "The  Passing  of  the  Oklahoma  Outlaws" — Permit 
refused  because  film  featured  exploits  of  a  baud  of  train  robbers  and 
outlaws. 


Kay-Bee,  "Time  Locks  and  Diamonds" — Reel  1,  two  scelies  showing 
burglar's  coat  with  various  inside  pockets.  Reel  2.  subtitle:  "With  all 
his  capital  tied  up  in  an  annuity."  etc.;  insert:  "llowe  Seymour  i- 
Henry  Raver.  Now  is  your  chance."  Reel  3,  preparing  to  chloroform 
man  in  taxi,  actual  chloroforming.  Reel  5,  assault  of  marshal  and 
escape  of  prisoners;  where  Raver  and  Silver  Jim  are  talking  in  jewelry 
shop  insert  subtitle:  "1  didn't  come  to  rob  you.  but  only  to  get  wh.it 
was  rightfully  mine." 


Art  Dramas,  "The  Peddler" — Stamped  envelope;  Hash  five  gam- 
bling  scenes;  first  scene  of  men  working  at  safe;  subtitle.  "Hut  I  am 
going  10  stay."  "No,  Sammy,  it  would  not  be  right."  "What,  that 
dirty  Jew,  your  father?" 


Gaumont,  "Reel  Life"  No.  63 — All  scenes  showing  sex  of  child. 


Bison,  "Double  Suspicion" — Shooting,  man  ;  five  gambling  scenes; 
last  two  scenes  of  man  at  safe. 


Vilagraph,  "The  Diamond  Mystery" — Muffling  old  man. 


Ivan,  "One  Law  for  Both" — Reel  3,  subtitles:  "I  will  free  all  the 
prisoners — for  a  price";  "I  am  to  become  the  wife  of  the  noblest  man 
in  Poland  and  I  will  not  come  to  him  degraded" ;  man  drawing  back 
portieres  to  bedroom  and  two  ledroom  scenes  following;  "The  Break 


of  another  day" ;  "X  a  spy,  a  traitor?  Rather  did  I  betray  my  honor 
to  set  you  free";  "Elga  forgive  our  accusation.  Vou  did  not  commit 
an  act  of  shame,"  etc.  Reel  4.  subtitles:  "I  must  kill  the  man  who 
robbed  you  of  your  honor";  shooting  of  Slazek  and  his  falling.  Reel 
.->,  scene  of  woman's  gown  falling  off  her  shoulders;  subtitle,  "I  will 
expect  you  at  the  p-.lace  within  an  hour."  Reel  6,  vision  scene  of 
bedroom  in  governor's  palace.  Reel  7,  subtitle,  "I  like  my  other  papa 
better  ;  two  scenes  of  man  in  adventuress'  bedroom ;  "Elga's  wars  a 
sacrifice  for  others,"  etc.  ;  vision  of  shooting. 

Essanay,  "The  Range  Boss" — Confession  scene  in  cabin  and  sub- 
title following,  "Who  is  the  man?"  "I  know  Mr.  Rankerson" ;  "Dad 
thinks  its  Rex,  but  it  isn't,  it's  Mr.  Master";  and  vision  of  girl  in 
Rex's  arms  before  cabin. 

Columbus,  "When  Lions  Escape" — Binding  man  to  bed. 

Metro,  "The  Trail  of  the  Shadow" — Reel  2,  subtitles:  "Now  things 
are  different,  Miss  Mason,"  etc.  "You  need  have  no  fear,  my  child- 
God  does  not  punish  the  innocent  for  the  desires  of  Satan" ;  "God 
punished  me  for  my  pride — he  didn't  save  me  from  him."  Note,  "And 
now  you  are  mine,"  etc.  ;  to  be  changed  to  the  effect  that  girl's  father 
was  dishonest  and  disclosure  will  follow  if  she  does  not  go  to  man. 

Famous  Players,  "The  Love  that  Lives"  and  "Tess  of  D'Urber- 
villes"  were  granted  adults  only  permits. 


Moss,  "Boots  and  Saddles" — Reel  2,  lassoing  man  and  pulling  him 
from  horse;  binding  man,  stealing  money.  Reel  3,  flash  three  gam- 
bling scenes :  stealing  money.  Reel  4,  two  scenes  of  forcing  man  to 
mask.  Reel  5,  forcing  man  to  burglarize  own  home ;  two  scenes  of 
attack  on  woman  ;.  attack  on  soldier;-  subtitle,  "Ferris  plans  to  double- 
cross  the  others."  J 


Klever  Komedies,  "The  Wrong  Mr.  Fox" — Close-up  of  currency. 

Triangle    comedy,    "His    Thankless    Job" — Man    placing  coat 
model's  bust. 


.  Keystone,  "Whose  Baby?" — Fat  woman  sliding  down  railing;  two 
scenes  of  fat  woman  falling  in  gvmnasium  and  close-up  of  her  backed 
up  against  wall. 


Powell,  "Mary  Moreland" — Subtitle,  "Don't  you  know  that  vour 
wife  is  going,  to  have  a  child?" 


Selig,  "The  Runaway  Colt" — Kicking  girl ;  all  scenes,  except  first, 
showing  vision  of  dancing  girl  in  jelly  dessert;  pulling  fork  out  of 
stabbed  men  and  subsequent  actions. 


Universal,  "Seeds  of  Redemption" — Five  scenes  of  chloroforming 
woman  ;  shooting  man. 


Signal,  "The  Railroad  Raiders,"  No.  14— Subtitle.  "Vou  take  the 
fireman's  place  and  Tony  will  look  after  the  engineer";  doping  coffee; 
assault  on  fireman  and  throwing  him  out  of  cab;  shooting  man. 


Kay  Bee,  "A  Strange  Transgressor" — Adult  only  permit.  Sub- 
titles: "A  slave  of  the  senses";  "My  mistress." 


Lincoln,  "Lincoln,  the  Law  of  Nature" — Adult  only  permit.  Scene 
of  snake. 


THIS  WEEK  AT  DOWNTOWN 
CHICAGO  THEATERS 


ALCAZAR — Fox,  "The  Innocent  Sinner,"  with  Miriam  Cooper; 
Triangle,  "Sudden  Jim,"  with  Charles  Ray  ;  Paramount,  "What  Monev 
Can't  Buy,"  with  Jack  Pickford ;  Triangle,  "In  Sluinberland,"  with 
Thelma  Salter;  World,  "The  Iron  Ring,"  with  Arthur  Ashley;  Metro, 
"The  Rose  of  the  Alley,"  with  Mary  Miles  Minter;  Paramount,  "The 
Cook  of  Canyon  Camp,"  with  George  Beban. 


BANDBOX— "The  Darkening  Trail,"  with  William  S.  Hart. 


BIJOl'  DREAM— J.  Seng,  "Parentage."  with  Hobart  Henley  and 
Barbara  Castleton. 


BOSTON — Triangle,  "Sudden  Jim,"  with  Charles  Ray;  Paramount, 
"What  Money  Can't  Buy,"  with  Jack  Pickford:  Triangle,  "In  Slum- 
ber'anil,"  with  Thelnia  Salter:  World,  "The  Iron  Ring,"  with  Arthur 
Ashley;  Metro,  "The  Rose  of  the  Alley,"  with  Mary  Miles  Minter; 
Paramount,  "The  Cook  of  Canyon  Camp,"  with  George  Beban. 


CASTLE— "The  Tanks  at  the  Battle  of  Ancre,"  British  war 
pictures. 


COLONIAL— Selig,  "The  Garden  of  Allah,"  with  Helen  Ware. 


ORPHEl'M— Paramount,  "The,  Love  That  Lives,"  with  Pauline 
Frederick;  Paramount.  "Forbidden  Paths,"  with  Vivian  Martin;  Mu- 
tual. "Melissa  of  the  Hills,"  with  Mary  Mile-  Minter;  World.  "The 
Iron  Ring,"  with  Arthur  Ashley  ;  Metro,  "Miss  Robinson  Crusoe,  Jr." 
with  Emmy  Wehlen  (two  days). 


PLAYHOUSE — Universal,  "Come  Through!"  with  Hobart  Rawlin- 
son  and  Alice  Lake. 


ROSE — Paramount,  "The  Cook  of  Canyon  Camp,"  with  George 
Beban. 


STUDEBAKER—  Artcraft,  "The  Little  American."  with  Mary 
Pickford. 


7.IEGFELD — Metro,   "The   Slacker,"   with   Emily  Stevens. 


34 


EXHIBITORS  HERALD 


DUllllllllllllliDi: 


u;st 


|    HERE  ARE  THE  NAMES  OF  EIGHTY-SIX  BONA  FIDE  EXHIBITORS  WHO  HAVE 

ABANDONED  THE  EXHIBITORS  LEAGUE  AND  BECOME  MEMBERS  IN 
1  THE  "AMERICAN  EXHIBITORS  ASSOCIATION- 


LOUIS  H.  FRANK,  Chicago,  111. 

SELBY  A.  MORAN,  Ann  Arbor,  Mich. 

SAM  BULLOCH,  Cleveland. 

GEORGE  HEMBUCH,  Cleveland. 

I.  H.  SIMPSON,  Cleveland. 

W.  J.  SLIMM,  Cleveland. 

GEORGE  P.  WILBUR,  Wyandotte,  Mich. 

J.  LOUIS  ROME,  Baltimore,  Md. 

O.  R.  BROWNE,  Raleigh,  N.  C. 

PHILIP  BANOVITZ,  Oiicago,  111. 

HERMAN  SCHOENSTADT,  Chicago,  111. 

HENRY  SCHOENSTADT,  Chicago,  111. 

H.  R.  MASON,  North  Carolina. 

D.  H.  ORPHEUS,  North  Carolina. 

0.  W.  MOORE,  Indianapolis,  Ind. 
EDWIN  BOOTH,  Indianapolis,  Ind.  . 
FRANK  COON,  Princess  Theater,  Milwaukee, 

Wis. 

J.  E.  FEENEY,  Cozy  Theater,  Okmulgee, 
Okla, 

JACOB  W.  WELLS,  Richmond,  Ya. 
A.  E.  BENNETT,  Muncie,  Ind. 
D.  M.  BAIN,  Wilmington,  N.  C. 
PAUL  LANGHEINSICH,  SR.,  Milwaukee, 
Wis. 

JOS.  G.  RHODS,  Kenosha,  Wis. 

JOHN  S.  SLOCUM,  Mangum,  Okla. 

W.  H.  LINTON,  Little  Falls,  N.  Y. 

SAMUEL  H.  TRIGGER,  Tremont,  Orient, 
Pastime,  Park  Theaters,  New  York  City. 

P.  W.  WELLS,  Wilmington,  N.  C. 

C.  R.  ANDREWS,  Indiana. 

A.  ZILLIGEN,  JR.,  Chicago,  111. 

H.  C.  KLIEHN,  Lawrence  Theater,  Pitts- 
burgh, Pa. 

J.  L.  OLIYE,  Sugg  Theater,  Chickasha,  Okla. 

1.  D.  HOWARD,  Isis  Theater,  Winamac,  Ind. 
O.  J.  CHANDLER,  Palace  Theater,  Peru,  Ind. 
KING  PERRY,  Luna  Theater,  Detroit,  Mich. 
JAY  E.  SHERWOOD,  Grand  Theater,  Madi- 
son, Wis. 

H.  BUGLER,  Fond  du  Lac,  Wis. 
CHAS.  OLSON,  Indianapolis,  Ind. 
IKE  BEETMAN,  Indianapolis,  Ind. 
DR.  J.  M.  RHODES,  Indianapolis,  Ind. 
A.  H.  ZEAHOMIG,  Indianapolis,  Ind. 
AL  STEFFES,  Minnesota. 


H.  B.  VARNER,  Lexington,  N.  C. 
FRANK  J.  REMBUSCH,  Shelbyville,  Ind. 
L.  H.  O'DONNELL,  Washington,  Ind. 

A.  P.  TUGWELL,  Los  Angeles,  Cal. 
J.  S.  GAUMAN,  Wisconsin. 
ANNA  N.  KESNER,  Chicago,  111. 

E.  J.  CRALL,  Virginia. 
HENRY  LUTZ,  Illinois. 
THOMAS  KAHN,  Illinois. 
ISADORE  SCHULKIN,  Illinois. 

I.  BERTMAN,  Indiana. 
A.  C.  YOUNG,  Indiana. 

A.  L.  WISCHER,  Indiana. 

F.  J.  HERRINGTON,  Mount  Oliver,  Pa. 
T.  A.  SCHNEIDER,  Detroit,  Mich. 
HENRY  BERNSTEIN,  Virginia. 

E.  V.  McGRATH,  Stratford  Theater,  Detroi 
Mich. 

W.  H.  STEFFES,  Stratford  Theater,  Detroi 
Mich. 

S.  H.  JONES,  Oklahoma. 
GUY  L.  WONDERS,  Baltimore,  Md. 
T.  H.  MOULDER,  Oklahoma. 
M.  A.  CHOYNSKI,  Chicago,  111. 
R.  D.  CRAVER,  Charlotte,  N.  C. 
W.  H.  WILLEY,  Mulberry,  Kan. 
A.  J.  KRUG,  Chicago. 
H.  TRINZ,  Chicago. 

G.  W.  HOINBUCH,  Cleveland. 
WILLIAM  FAIT,  JR.,  Utica,  N.  Y. 

H.  M.  CRANDALL,  Washington,  D.  C. 

H.  J.  PARADIS,  Wilson,  N.  C. 
JOHN  BRENNAN,  Detroit. 
ADOLPH  POWELL,  Chicago. 
WALLACE  W.  BAKER,  Detroit. 

I.  M.  MOSHER,  Buffalo. 
GEORGE  HENRY,  Chicago. 
HENRY  LANDERS,  Missouri. 
W.  J.  ZILLIGEN,  Chicago. 
EMMA  KOBILAK  Chicago. 
ARTHUR  SCHOENSTADT,  Chicago. 
MAX  COOPER,  Chicago. 

PETER  JEUP,  Detroit. 
A.  C.  MACCIO,  Chicago. 
H.  A.  GUNDLING,  Chicago. 
HARRY  LUBLINER,  Chicago. 
JOSEPH  TRINZ,  Chicago. 


GENERAL 

I  Our  Boys" — July  21  (two-reel 
Isanay  Black  Cat  feature,  with  El- 
I  Paul  i. — Miss  Patience,  the  school 
I  cher,  is  about  to  be  suspended  by 

■  member  of  the  school  board  be- 
lise  Miss  Patience  expelled  his  son, 
I  bbie  Browbeat.  However,  the 
lier  pupils  and  their  parents  enlist 
I  the  side  of  Miss  Patience  and 
■'eaten  to  "get"  the  jobs  of  the 
liool  trustees  if  Miss  Patience  is 
Impended.  The  trustees  change  their 
Inds  and   Miss  Patience  is  allowed 

m  continue  her  teaching. 

I  'The  Toll  of  Sin"— July  23  (two- 

■  ;1  drama,  with  Adrian  Kroell). — 
Hie  young  woman  marries  an  aged 
Bllionaire  because  she  believes  that 
Hly  gold  means  happiness.  Then 
le  realizes  that  she  is  very  much 
I  love  with  Walter  Paige,  a  young 
jisiness  man.  Walter  marries  an- 
1  her  girl  and  is  happy  in  his  home 
I  e.  The  woman  does  everything  in 
Br  power  to  win  Walter,  but  he 
Burns  her  and  will  not  yield  to 
llmptation.  Too  late  she  learns  that 
Ijealth  and  power  do  not  mean  hap- 


f  "The  Bush  Leaguer" — July  28  (one- 
Itel  comedy-drama,  with   Lee  Mor- 
Ife). — Spike    realizes    that    his  stay 
IPith  the  Chicago  Cubs  will  be  short. 
Ijfe  learns  hypnotism  and  on  the  day 
||ie  manager  discharges   him,  Spike 
icceeds  in  hypnotizing  the  manager 
id  so  he  is  allowed  to  remain  with 
le  Cubs.    At  the  final  game,  Spike 
fpeceeds  in  hypnotizing  the  oppos- 
g  team  and  so  becomes  the  hero 
t  the  day. 

"Vernon,    the    Bountiful" — August 
(two-reel  Essanay  Black  Cat  fea- 
ire,  with  Virginia  Valli  and  Rod- 
cy  La  Rock). — Hazel  of  the  chorus 
larries   Vernon,    who   is  possessed 
■  much  wealth,  but  immediately  af- 
r    the    marriage    Hazel  separates 
om  Vernon  and  tells  him  that  she 
ill  not  live  with  him  until  he  can 
irn  a  living.  The  rejection  of  Hazel 
nd  the  fact  that  his  inheritance  is 
ut  off  by  virtue   of   his  marriage, 
ake  Vernon  up.    He  takes  partner- 
hip  in  a  tailoring  business  and  be- 
sre  long  is  able  to  tell  the  trustees 
J  keep  the  money.  And  Hazel  comes 
tack  to  him. 

"A  Peaceful  Flat"— (one-reel  Ray 
omedy.  with  Johnny  and  Emma 
*ay)- — Casey,  the  janitor  and  his 
*ife,  and  Mr.  and  Mrs.  Little,  ten- 
nts,  get  into  a  fight  and  the  Caseys 


are  beaten.  Casey  finds  a  letter  be- 
longing to  Mr.  Little  from  a  girl 
saying  she  will  meet  him.  Casey 
in  female  attire  meets  Little.  Mrs. 
Casey  goes  up  and  tells  Mrs.  Little 
of  Little's  appointment.  WTith  a  large 
whip  in  her  hand,  Mrs.  Little  goes 
in  search  of  Little  and  when  she 
finds  him  on  a  bench  with  a  girl  she 
whips  him  all  the  way  home.  The 
Caseys  feel  they  are  justly  avenged. 

"The  Spy" — (one-reel  Sparkle  com- 
e\dy,  with  Tob  McEvoy). — Stephen 
Wil stack,  a  young  designer  of  wom- 
an's gowns,  is  sent  to  the  country  in 
order  that  he  might  have  peace  and 
quiet  during  the  designing  of  new 
garments.  He  takes  quarters  over- 
looking government  fortifications. 
The  constable  mistakes  him  for  a 
spy  and  believing  he  is  correct  ar- 
rests the  young  man  and  turns  him 
over  to  the  officer  in  charge  of  the 
fortification.  When  Stephen's  de- 
signs are  thrust  in  front  of  the  of- 
ficer by  the  triumphant  constable, 
the  constable  is  ejected  from  the 
house  and  Stephen  is  allowed  to 
continue   his  designing. 

"A  Night  of.  Enchantment." — (one- 
reel  Sparke  comedy,  with  Marguer- 
ite Chaffee). — Nora,  whose  heart  is 
full  of  romance,  sees  all  the  girls  with 
their  beaux  while  she  has  none. 
Shortly  after  she  meets  a  chauffeur 
and  they  become  good  friends,  he 
teaching  her  to  drive  the  automobile 
and  frequently  taking  her  on  long 
trips.  One  night  while  they  are  out 
riding,  Nora  learns  that  her  sweet- 
heart is  a  thief  and  that  they  are  run- 
ning away  with  a  loot.  She  drops 
a  rug.  He  goes  back  for  it  and 
when  he  is  out  of  the  machine,  Nora 
drives  away  for  assistance.  Kelley, 
a  young  motorcycle  policeman,  is 
near  at  hand  and  he  takes  the  chauf- 
feur into  custody.  And  in  Kelley, 
Nora  finds  the  man  of  her  heart. 

"Muggsy  in  Society" — (one-reel 
Ray  comedy,  with  Johnny  and  Em- 
ma Ray). — The  Muggsy's  receive  a 
large  sum  of  money  from  the  rail- 
road for  their  shanty  and  immediate- 
ly Mary  and  Mrs.  Muggsy  are  anx- 
ious to  enter  society.  But  none  of 
the  elite  will  accept  their  invitations. 
Muggsy  goes  back  to  the  old  ward 
to  visit  his  friend  who  operates  a  sa- 
loon. Mr&i  Muggsy  goes  after  him 
and  endeavors  to  bring  him  home. 
After  much  persuasion,  however,  she 
decides  to  allow  him  to  enjoy  him- 
self in  his  own  way  while  she  con- 
tinues her  social  climbing. 


MUTUAL 


"Pigs  and  Pearls" — August  7  (one- 
reel  LaSalle  comedy). — Billy,  Pearl 
and  Matie  go  for  a  drive  and  ar- 
rive at  a  cave,  which  is  occupied  by 
a  caveman,  his  sister  and  a  pig. 
Matie,  Billy's  sister,  becomes  infat- 
uated with  the  prowess  of  the  cave- 
man. As  revenge  Billy  invites  the 
caveman  to  dinner  and  he  comes  ac- 
companied by  his  sister  and  the  pig. 
Pearl  overhears  the  caveman's  plans 
to  kidnap  Matie  so  she  puts  the  sister 
in  Matie's  hat  and  coat  and  the  cave- 
man goes  off  with  his  sister  believ- 
ing her  to  be  Matie.  Matie,  Billy 
and  Pearl  are  very  much  relieved  at 
their  departure. 

"Jerry  on  the  Railroad" — August 
9  (one-reel  Cub  comedy,  with  George 
Ovey). — While  waiting  to  be  called 
to  take  part  in  a  motion  picture 
drama,  Jerry  falls  asleep.  He  dreams 
that  he  is  arrested  and  put  in  prison. 
He  falls  in  love  with  a  young  lady. 
He  sees  a  half-wit  offer  the  lady  an 
apple  which  has  been  poisoned.  And 
then  he  sees  himself  escape  and 
fight  with  the  'half-wit.  After  fell- 
ing the  half-wit,  Jerry  wakes  up. 


UNIVERSAL 


"The  House  of  Mystery" — July  30 
(Episode  No.  6,  two  reels,  with 
Harry  Carter). — The  men  of  the  Gray 
Ghost  succeed  in  lining  up  the  cus- 
tomers, clerks  and  detectives  of  Ara- 
bin's  jewelry  store  and  getting  away 
with  the  loot.  Jerry  Tyron,  the  de- 
tective who  has  been  discharged  be- 
cause of  his  belief  in  the  Gray  Ghost, 
is  restored  to  the^  force.  The  Gray 
Ghost  takes  Morn  Light  and  Hil- 
dreth  to  a  lonely  house  on  an  island. 
He  puts  Hildreth  in  the  same  room 
with  Olmstead,  the  young  man  who 
is  led  to  believe  that  he  is  the  mur- 
derer of  his  father. 


"Right-of-way     Casey"  —  July  31 

(three-reel  Gold  Seal  drama,  with 
Xeal  Hart). — Casey,  a  traffic  cop,  is 
in  love  with  the  same  girl  that  his 
superior  officer,  the  sergeant,  is. 
When  the  sergeant  finds  Casey  with 
the  girl  he  has  him  transferred  to 
the  suburbs.  Here  he  is  successful 
in  capturing  two  crooks  with  whom 
the  sergeant  is  in  league.  This  gives 
Casey  back  his  job.  But  the  sergeant 
has  Casey  knocked  unconscious  and 
put  on  a  freight '  train.  He  arrives 
in  a  small  western  town  and  does 
not  regain  his  memory  until  the  two 
crooks  whom  he  had  captured  come 


36 


EXHIBITORS  HERALD 


to  the  town  escaping  justice.  He 
rushes  back  to  the  city  and  gets  the 
position  of  sergeant  and  the  hand  of 
the  gir!. 

"Married    by    Accident" — July  31 

(one-reel  Nestor  comedy,  with  Ed- 
die Lyons  and  Lee  Moran). — Bob 
loves  Edna,  but  mother  objects  to 
him  because  he  has  no  money. 
Chauncey,  Bob's  roommate,  loves  the 
maid,  but  mother  believes  he  loves 
Edna  and  is  gratified  because  Chaun- 
cey' has  money.  Chauncey  helps 
Bob  and  Edna  to  elope.  When  the 
news  reaches  the  mother  and  the 
maid,  they  both  start  in  pursuit  be- 
cause mother  believes  Edna  is  elop- 
ing with  Bob  and  the  maid  believes 
Chauncey  has  turned  traitor.  When 
they  arrive  at  the  minister's,  Edna 
and  Bob  have  been  married  and  then 
Chauncey  and  the  maid  are  married. 

"Blackboards  and  Blackmail" — Au- 
gust 1  (two-reel  L-Ko  comedy,  with 
Phil  Dunham). — Lucille,  the  new 
school  teacher,  is  loved  by  the  presi- 
dent of  the  school  board  and  the 
cook  of  the  boarding  house  at  which 
Lucille  lives.  Each  endeavors  to  out- 
do the  other  in  their  courtship.  Lu- 
cille and  the  cook  elope  in  an  auto. 
The  auto  is  roped  and  they  take 
refuge  in  the  schoolhousc.  The  crowd 
then  blows  up  the  schoolhouse  and 
Lucille  and  the  cook  are  last  seen 
flying  through  the  air. 

"The  Woman  Who  Would  not 
Pay" — August  2  (two-reel  feature, 
with  Cleo  Madison).- — When  Dan 
Hargreaves  meets  Duane  Lovett,  the 
beautiful  wife  of  his  friend.  Graham 
Lovett,  he  becomes  infatuated  with 
her  and  after  the  departure  of  her 
husband  for  the  club  visits  her.  Mal- 
colm Leroy,  a  rejected  suitor  of 
Duane'-,  reports  to  Graham  what  has 


been  transpiring.  One  night  Lovett 
comes  home  cautiously,  but  he  is 
seen  by  the  maid,  and  Duane  con- 
ceals Dan  in  a  wall  safe.  Lovett  has 
seen  all  and  remains  with  Duane  for 
several  hours.  After  he  leaves,  Du- 
ane opens  the  safe  and  the  dead 
body  of- Dan  falls  before  her.  She 
looks  up  and  sees  her  husband  look- 
ing at  her. 

"The  Battling   Bell  Boy"— Augusl 

2  (one-reel  Joker  comedy,  with  Za 
Su  Pitts). — Bill,  a  bellboy,  is  in  love 
with  the  chambermaid.  When  Lil- 
lian, the  wife  of  Mr.  Pugilist,  comes 
to  the  hotel  to  live,  Bill  falls  in  love 
with  her.  When  Mr.  Pugilist  sees 
Lillian  and  Bill  together  he  starts 
a  fight  with  Bill.  Bill  loses.  Back 
at  the  hotel  he  is  beaten  by  the 
manager.  And  the  manager  is  beat- 
en by  Za  Su,  the  chambermaid. 

"Where  are  my  Trousers" — Augusl 

3  (two-reel  Victor  comedy,  with  Car- 
ter De  Haven). — Van  Kirby  and  his 
wife,  Vera,  are  happy  until  Vera's 
mother  arrives.  After  mother-in-law 
has  been  there  a  short  whiltl  she 
forces  Vera  to  return  to  the  coun- 
try with  her.  Vera  wires  Van  to 
come  to  the  country.  Van  goes  for 
the  train,  slips  on  a  banana  peel  and 
falls  into  a  mud  puddle.  He  sends 
his  trousers  to*  the  tailor  to  be 
cleaned.  The  tailor  had  been  in- 
structed by  Vera  to  send  ali  Van's 
clothes  to  the  country  and  so  he 
sends  Van's  trousers  there.  Van  is 
forced  to  go  home  in  a  rain  coat. 
He  is  arrested  for  a  burglar  and 
placed  in  a  cell.  From  there  he  is 
sent  to  the  hospital  because  he  is 
continually  raving  about  his  trousers 
Vera  is  sent  for  and  when  she  ar- 
rives she  promises  Van  that  she  will 
never  leave  him  again. 


assumes  the  blame.  When  the 
brother  learns  how  she  has  exposed 
herself,  he  leaves  his  refuge.  On  the 
way  he  is  wounded  and  lives  long 
enough  to  confess  to  the  murder. 
Miss  Carnahv  is  bereft  of  her  brother 
and  as  six  has  forfeited  her  good 
name  to  save  her  brother  she  is  at 
loss  what  to.  do.  However,  one 
who  had  always  loved  her  comes 
to  her  rescue  and  she  finds  happiness* 


CHRISTIE 


"Skirts" — July  23  (one-reel  Christie 
comedy,  with  Margaret  Gibson). — 
When  Harry  and  Jimmy  learn  that 
they  are  to  inherit  a  large  fortune 
they  purchase  an  automobile  and  rent 
a  flat.  Later  they  learn  that  an- 
other will  leaves  the  money  to  their 
cousin,  Mary.  Mary  and  Ethel  ar- 
rive at  the  flat  and  before  long  a 
double  wedding  is  celebrated.  - 


FOX 


"To  Honor  and  Obey?" — July  22 
(five-reel  Fox  drama,  with  Gladys 
Brockwcll). —  Richard  Hallam  and 
Marc  Patton  both  love  Lorrie  Hol- 
lis,  a  cabaret  performer.  Hallam  and 
Lorrie  are  married  and  are  very  hap- 
py. Hallam  rinds  himself  almost 
ruined  and  asks  Lorrie  to  go  to  Pat- 
ton  and  ask  him  to  manipulate  the 
market  so  that  Hallam  will  be  rein- 
bur.»cd.  Lorrie  does  and  with  riches 
Hallam  find>  himself  hating  his  wife. 
He  finally  turns  to  Kose  Delvane. 
Hallam  loses  faith  in  his  wire  and 
drives  her  from  his  home.  Patton 
becomes  enraged  and  operates  the 
market  so  that  Hallam  loses  every 
cent.  Rose  will  have  nothing  to  do 
with  him  and  Hallam  commits  sui- 
<:  de.  Patton  and  Lorrie  finally  rind 
happiness  together. 


DAY 

|N  YOUR  Mouse 


"The  Stinger  Stung" — August  A 
(one-reel  Joker  comedy,  with  Gale 
Henry). — Maud  Muller  and  the  judge 
are  spooning  near  a  beehive.  Jere- 
miah, Maud's  jealous  sweetheart,  an- 
noys the  bees  and  immediately '  every-, 
body  is  attacked  and  stung.  Jere- 
miah is  arrested  and  brought  to 
court.  The  judge  tells  Maud  that  if 
she  will  marry  him  he  will  pardon 
Jeremiah.  But  Maud  refuses  and 
just  as  Jeremiah  is  to  be  executed 
slu  persuades  the  judge  to  pardon 
him  and  the  judge  docs. 


"The  Last  of  the  Carnabys" — July 
22  (five-reel  Astra  drama,  with 
Gladys  Hulctte). — Miss  Carnaby  and 
her  brother,  the  last  of  the  Carnabys, 
find  themselves  almost  penniless.  A 
roue  without  education  and  culture , 
endeavors  to  buy  Miss  Carnaby's  af- 
fection. This  so  angers  the  brother 
that  he  kills  the  roue.  The  girl  sends 
her   brother   to   a   hiding   place  and 


w 

This- 
Lucky 
Card 


EXHIBITORS  HERALD 


'. '  ■ 

1.,'  I'll. 

.       ..I.I,'  !i   .'    Hi  IW.ll.l  Mi 

•1 

NEWS  OF  EXHIBITORS  AND  EXCHANGES 


wark,  X.  J. — Manager  Leon  Mumtord  of  the  City 
er,  one  of  the  leading  playhouses  of  the  city,  states 
S  increased  his  patronage  considerably,  especially 
the  younger  patrons,  since  booking  the  "Do  Chil- 
ount?"  series,  featuring  little  Mary  McAlister. 


iboken,  X.  J. — The  L.  S.  Card  Booking  Company  at 
wark  street  has  opened  a  new  exchange  to  handle 
pictures. 


isterdam,  X.  V. — J.  M.  Schine  of  Gloversville,  X.  Y., 
pen  a  new  motion  picture  theater  here,  having  pur- 
i  the  amusement  house  from  the  Halsted  Amuse- 
Company.  This  will  be  one  of  a  chain  of  five  the- 
controlled  by  Mr.  Schine. 


oshoni,  X.  V  — A  new  theater  has  been  opened  here, 
as  the  Bijou,  by  the  Shoshoni  Electric  Service. 


rning,  X.  Y. — Elwyn  B.  Hendrick  has  opened  a  new 
otn  picture  theater  at  Bridge  and  William  streets  in 
,e  elie  Block. 


Savanna,  111. — Manager  J.  D.  Fulrath  has  leased  the 
Web  Theater  from  Edward  Hendricks  for  another  year 
and  announces  that  extensive  improvements  will  be  made. 


Dayton,  Ohio. — It  is  said  $20,000  will  be  expended  in 
remodeling  the  Auditorium  Theater  here. 


Springfield,  Ohio. — George  Fordyce  will  operate  a  new 
motion  picture  theater  at  Eleventh  and  Cook  streets,  the 
building  having  been  remodeled. 


Ionia,  Mich. — Clifford  B.  Snell  has  granted  Architect 
Frank  Allen  of  Grand  Rapids,  Mich.,  a  contract  for  the 
erection  of  a  motion  picture  theater,  with  a  seating  capac- 
ity of  550,  to  cost  $30,000. 


Alliance,  Xeb. — G.  J.  Burke  has  opened  a  new  motion 
picture  house  here,  playing  only  high  class  films. 


Hastings,  Xeb. — C.  W.  Martin  of  McCook,  Xeb.,  own- 
er of  a  chain  of  theaters,  has  opened  the  Brach  Theater 
here  under  the  name  of  the  Strand.  Motion  pictures  will 
be  shown  exclusively. 


Mechen.  W.  Ya. — M.  A.  Sybert  has  secured  a  lease 
e  Midway  picture  theater  on  Marshall  street. 


tsburgh.  Pa. — A  new  theater  with  a  seating  capac- 
2,000,  to  be  devoted  to  films,  will  be  erected  at  a 
f  $300,000  on  the  site  of  the  Grand  Opera  House, 
avenue,  which  was  recently  destroyed  by  t;re. 


Topeka,  Kan. — Motion  picture  men  who  have  paid 
fees  for  censoring  films  prior  to  the  passage  of  the  1917 
law  will  not  have  this  money  refunded  to  them,  according 
to  a  decision  handed  down  by  the  supreme  court.  The 
state  formerly  charged  $2  for  examining  a  film,  now  the 
fee  has  been  reduced. 


Spgirt,  X.  J. — Motion  pictures  showing  the  state  camp 
n  full  military  action  were  taken  recently  and  will 
td  throughout  the  state  to  recruit  the  Xcw  Jersey 

4tal  Guard  to  its  full  strength.  These  films  will  be 
in  every  theater  in  the  state. 


CENTRAL  WEST  |  ft 


rCook,  Xeb.— The  Brach  Theater  has  been  sold  to 
Martin  and  the  name  has  been  changed  to  the 
•  Many  improvements  aye  to  be  made. 


Jttle  Creek.  Mich. — Charles  Broceus  has  disposed 
1  interests  in  the  Majestic  Theater  to  Tames  Wood- 
I  and  R.  F.  Hoffmaster. 


Cjj  <nton,  Ohio. — A  new  motion  picture  theater  has  been 
"  Bid  at  Second  street  and  Market  avenue,  seating  700 
^r.'is.    S.  W.  Smallwood  is  the  manager. 


Prairie  City,  111. — E.  F.  Ellis  has  opened  a  motion  pic- 
ture theater  here  with  a  free  show  on  Thursday  night, 
paid  for  by  the  merchants  of  the  town.  Modern  equip- 
ment has  been  installed.  The  picture  house  is  known  as 
the  Globe. 


Carlinville,  111. — William  Dunn,  contractor,  has  com- 
pleted the  Daley  Theater  building  and  the  building  will 
soon  be  ready  for  occupancy.  The  theater,  which  seats 
500,  is  one  of  the  coziest  in  this  district.  Harry  Daley 
and  Bert  Lancaster  own  the  new  amusement  place. 


Wahoo,  Xeb. — The  Rex,  a  new  motion  picture  theater, 
has  been  opened  here. 


Savanna,  111. — J.  D.  Fulrath  has  leased  the  Web  The- 
ater from  Edward  Hendricks,  which  will  be  renovated  and 
opened  for  business  about  August  1. 


Springfield.  Ohio — Phil  Chakeres  has  opened  the  new 
Strand  Theater  at  Lagonda  avenue  and  James  street. 


38 


EXHIBITORS  HERALD 


Chicago. — The  West  Side  business  men  on  North  av- 
enue here  have  christened  the  new  motion  picture  theater 
the  Crystal.    The  house  was  erected  at  a  cost  of  $350,000. 


Evanston,  III. — A  movement  is  on  foot  here  to  have 
the  city  council  sanction  the  opening  of  motion  picture 
theaters  on  Sundays. 


McMinnville,  Ore. — Mrs.  Maude  Munson  of  Emmett 
Idaho,  has  purchased  the  Rainbow  Theater  here,  formerl) 
under  the  management  of  Earl  Schultz,  and  has  assuraec 

charge. 


Ashtabula,  Ohio. — Roy  Tillson,  formerly  manager"  of 
the  Majestic  Theater,  lias  purchased  another  theater  here 
and  will  operate  it  as  a  motion  picture  house. 


Chicago. — Selig's  "The  Garden  of  Allah"  opened  on 
Sunday,  July  22,  in  the  Colonial  Theater,  Chicago,  to 
record-breaking  crowds.  ,  The  Chicago  premiere  was  given 
by  the  Edmund  M.  Allen  Film  Corporation,  owners  of 
the  rights  in  Illinois  and  other  states.  The  "Loop"  the- 
ater was  crowded  to  the  doors  all  day.  Despite  the  hot 
wave,  it  is  asserted  that  all  recent  attendance  records  for 
productions  at  this  theater  were  broken. 


SOUTH 


Rodeo,  Cal. — The  Rodeo  Motion  Picture  Theate 
which  was  recently  erected  here  at  a  cost  of  $2,000,  su 

fered  slight  damage  by  fire 


Spokane,  Wash. — Dr.  Howard  Clemmer  of  the  C 
mer  Theater  will  have  charge  of  the  new  theater  to 
built  in  Wenatchee,  to  ie  called  the  Clemmer  Theater 


Spokane,  Wash. — The  Pantages  Theater  here  is  to 
renovated  at  a  cost  of  $150,000. 


From  its  head  offices  in  Toronto,  Canada,  the  Go 
wyn  Pictures,  Ltd.,  announces  the  signing  of  the  Patr 
Theater,  London,  Ont.,  for  the  entire  first  year's  ou 
of  Goldwyn  pictures. 


Galveston,  Tex. — The  Texas  Amusement  Managers' 
Association  held  a  meeting  here  recently,  at  which  the 
matter  of  cleaner  pictures  and  better  pictures  was  dis- 
cussed. Robert  H.  Campbell  is  secretary  of  the  associa- 
tion, while  E.  H.  Hulsey  of  Dallas  is  president. 


Beaumont,  Tex. — Announcement  has  been  made  that 
John  I.  Pittman  has  sold  the  Kyle  Theater  to  E.  H.  Hul- 
sey of  Dallas. 


Searcy,  Ark. — D.  E.  Filten  has  purchased  the  Grand 
Theater  from  Frank  Headlee. 


New  Orleans,  La. — Ernest  Boehringer  has  sold  the 
Triangle  theater  to  the  Empire  Amusement  Company  of 
New  York. 


New  Orleans,  La. — Manager  E.  N.  Hirsch,  one  of  the 
most  experienced  exhibitors  in  Mississippi,  will  erect  a 
modern  theater  at  Gulfport  for  enlisted  men.  This 
theater  will  be  up  to  date  in  every  respect. 


Little  Rock,  Ark. — An  ordinance  backed  by  a  number 
of  women's  clubs  was  presented  by  Councilman  Samuel 
Owens  to  prevent  the  operation  of  motion  picture  the- 
aters here  on  Sundays,  and  is  being  considered  by  the 

council. 


Los  Angeles,  Cal. — Repairs  are  being  made  to 
Metro  Film  Company  studio,  recently  damaged  by  fir 


Seattle,  Wash. — Calvin  S.  Heilig  has  sold  a  half 
terest  in  the  Heilig  Theater,  Portland,  to  Messrs.  K 
and  Erlanger. 


SELIG'S  "CITY  OF  PURPLE  DREAMS"  FILM 

NOW  IS  BEING  CUT  AND  ASSEMBI 


"The  City  of  Purple  Dreams,"  the  latest  and,  coi 
ered  by  Director  Colin  Campbell,  one  of  the  best  i 
features  he  has  ever  directed,  will  soon  be  ready  for  fe- 
lication,  as  the  final  scenes  have  already  been  filmed  ud 
it  is  now  undergoing  the  cutting  and  assembling  pn  iss 
under  the  director's  personal  supervision. 

This  production  tells  a  vital  story  of  the  rise  of  a  Ian 
up  through  the  different  strata  of  society  until  he  res JiflS 
the  pinnacle  of  business  success  as  a  millionaire  sm- 
lator  in  wheat. 

Thomas  Santschi  has  in  the  role  of  Daniel  Fitz  gh. 
the  human  derelict  who  rises  to  an  eminent  poJBP 
through  inspiration  and  the  exercise  of  his  own  wit.'Htt 
of  the  finest  acting  parts  of  his  career.  He  is  supr'ted 
b}'  Fritzi  Brunette,  Bessie  Eyton,  Frank  Clark,  .HP-i 
Sears  and  others. 


ARBUCKLE  NOW  CUTTING  NEW  COMEDY 
"HIS  WEDDING  NIGHT,"  FOR  PARAMCrt 


Roscoe  ("Fatty")  Arbuckle  has  finished  filming" 
Wedding  Night,"  his  latest  two-reel  Paramount-Ar  c 
comedy,  and  is  now  busily  engaged  in  cutting  it.    *  ■ 


i 


CALENDAR  OF  FEATURE  RELEASES 


ARTCRAFT  PICTURES 

j(r.    1 — "Broadway  Jones,"  five  reels,  with  George  Cohan. 

Sr.  15 — "In  Again — Out  Again,"  five  reels,  with  Douglas  Fairbanks. 

9y — "A  Romance  of  the  Redwoods,"  five  reels,  with  Mary  Pickford. 

J  e — "Wild  and  Woolly,"  five  reels,  with  Douglas  Fairbanks. 

My — "The  Little  American,"  six  reels,  with  Mary  Pickford. 

ART  DRAMAS,  INC. 

fty  17 — Apollo,  "The  Mystic  Hour,"  five  reels. 
iy  24 — Van  Dyke,  "Song  of  Sixpence,"  five  reels, 
ly  31 — U.  S.,  "House  of  Cards,"  five  reels, 
l'e  11 — Van  Dyke,  "A  Mute  Appeal,"  five  reels. 
•T  e  18 — Apollo,  "The  Golden  God,"  five  reels. 
■T.e  25 — Erbograph,  "The  Road  Between,"  five  reels. 
Kr  2 — U.  S.,  "The  Peddler,"  five  reels, 
jy    9 — Van  Dyke.  "Miss  Deception,"  five  reels. 
Sfy  16 — Apollo,  "When  You  and  I  Were  Young,"  five  reels. 

BLUEBIRD  PHOTOPLAYS 

;r.  30 — "The  Clock,"  five  reels,  with  Franklin  Farnum  and  Agnes 
Vernon. 

Jy    7 — "Little  Miss  Nobody,"  five  reels,  with  Violet  Mersereau. 
My  14 — "Treason,"    five    reels,    with    Allen    Holubar    and  Joseph 
Girrard. 

;  y  21 — "The  Flashlight  Girl,"  five  reels,  with  Dorothy  Phillips. 

Jy  2S — "Southern  Justice,"   five   reels,  with  Myrtle  Gonzalez  and 

George  Hernandez. 
J,e  4 — "Bringing  Father  Home,"  five  reels,  with  Franklyn  Farnum. 
Jie  11 — "A  Doll's  House,"  five  reels,  with  Dorothy  Phillips. 
Jie  18 — "A  Little  Orphan,"  five  reels,  with  Ella  Hall, 
like  25 — "A  Kentucky   Cinderella,"  with  Ruth  Clifford  and  Rupert 

Julian. 

jy   2 — "Fires  of  Rebellion,"  five  reels,  with  Dorothy  Phillips. 
Jly   9 — "The  Car  of  Chance,"  five  reels,  with  Franklyn  Farnum. 
Jy  16 — "The  Greater  Law,"  five  reels,  with  Myrtle  Gonzales  and 

George  Hernandez. 
Jy  23 — "The  Rescue,"  five  reels,  with  Dorothy  Phillips.  , 
jy  30 — "The  Little  Terror,"  five  reels,  with  Violet  Mersereau. 
Jg.    6 — "The   Clean-Up,"   five   reels,   with    Franklyn    Farnum  and 

Brownie  Vernon. 

jg.  13— "The  Showdon,"  five  reels,  with  Myrtle  Gonzales  and  George 
Hernandez. 

BUTTERFLY  PHOTOPLAYS 

J  y  21 — "Like    Wildfire,"    five    reels,    with    Herbert    Rawlinson  and 
Neva  Gerber. 

]  y  28 — "Money  Madness,"  five  reels,  with  Mary  MacLaren. 

4 — "The  Circus  of  Life,"  five  reels,  with  Zoe  Rae. 
~_ie  18 — "The  Fire  of  Youth,"  five  reels,  with  Jack  Mulhall. 
^)e  25 — "Man  and  Beast,"  five  reels,  with  Eileen  Sedgwick. 
jy    2 — "The  Plow  Woman,"  five  reels. 

_:y   9 — "The  Reed  Case,"  five  reels,  with  Allen  Holubar  and  Louise 
Lovely. 

'  y  16— "High  Speed,"  five  reels,  with  Jack  Mulhall. 

\  y  23 — "The  Double  Standard,"  five  reels,  with  Roy  Stewart. 

.  y  30 — "A  Wife  on  Trial,"  five  reels,  with  Mignon  Anderson. 

FOX  FILM  CORPORATION 

y    7 — "A  Small  Town  Girl,"  five  reels,  with  June  Caprice. 
;  y  14 — "The  Book  Agent,"  five  reels,  with  George  Walsh. 
"  y  21 — "Heart  and  Soul,"  five  reels,  with  Theda  Bara. 
j  y  21 — "The  Final  Payment,"  five  reels,  with  Nance  O'Neil. 
;  y  28— "The  Silent  Lie,"  five  reels,  with  R.  A.  Walsh, 
joe    3 — "The  Slave,"  five  reels,  with  Valeska  Suratt. 
jke  10 — "The  Broadway  Sport,"  five  reels,  with  Stuart  Holmes. 
?ie  17 — "Wrath  of  Love,"  five  reels,  with  Virginia  Pearson. 
.it  24 — "Some  Boy,"  five  reels,  with  George  Walsh. 
,  y    1 — "When  a  Man  Sees  Red,"  five  reels,  with  William  Farnum. 
'.  y    1 — "The  Siren,"  five  reels,  with  Valeska  Suratt. 
i  y  8 — "The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper, 
ly  15 — "Two  Little  Imps,"  five  reels,  with  Katherine  and' Jane  Lee. 
,y  22 — "To  Honor  and  Obey,"  five  reels,  with  Gladys  Brockwell. 
^y  22 — "The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 
.  y.  29 — "Wife  Number  Two,"  five  reels,  with  Valeska  Suratt. 
FOX   FILM  COMEDIES 

r.  16 — "The  Film  Spoilers,"  two  reels,  with  Charles  Conklin. 

r.  23 — "His  Love  Fight,"  two  reels,  with  Hank  Mann. 

r.  30 — "An  Aerial  Joy  Ride,"  two  reels,  with  Ray  Griffith. 

y    7 — "His  Smashing  Career,"  two  reels,  with  Billie  Ritchie- 
Biy  14 — "A  Roman  Cowboy,"  two  reels,  with  Tom  Mix. 
';  y  21 — "His  Bomb  Policy,"  two  reels,  with  Charles  Conklin. 

y  28 — "Suds  of  Love,"  two  reels,  with  Hank  Mann. 

KLEINE-EDISON-SELIG-ESSANAY 

•  r.  30— Selig,  "The  Danger  Trail,"  five  reels,  with  H.  B.  Warner 
and  Violet  Heming. 
y    7 — Essanay,  "The  Saint's  Adventure,"  five  reels,  with  Henry  B. 

Walthal  and  Mary  Charleson. 
y  14 — Selig,  "The  Lad  and  the  Lion,"  five  reels,  with  Vivian  Reed 
and  George  Fawcett. 
■    ly  21 — Essanay,    "Night    Workers,"    five    reels,    with  Marguerite 
Clayton. 

y  28 — Edison,  "The  Telltale  Step,"  five  reels,  with  Shirley  Mason. 
•  ie  4 — Selig,  "The  Mystery  of  No.  47,"  five  reels,  with  Ralph  Herz. 
[e  11 — Selig,  "A  Brass  Monkey,"  Hoyt  C,  two  reels. 
■«  11 — Essanay,  "Filling  His  Own  Shoes,"  five  reels,  with  Bryant 
Washburn. 

ie  13 — Essanay,   "Steps   to    Somewhere,"    "Do    Children  Count?" 

series,  two  reels,  with  Mary  McAlister. 
ie  18 — Essanay,  "Land  of  Long  Shadows,"  five  reels,  with  Jack 

Gardner. 

ie  20 — Essanay,  "The  Wonderful  Event,"  "Do   Children  Count?" 
series,  two  reels,  with  Mary  McAlister. 


July 

July 

July 
July 


Aug. 

Aug. 
Aug. 

Aug. 


June  25 — Edison,  "The  Ghost  of  Old  Morro,"  five  reels,  with  Mabel 
Trunnelle  and  Robert  Conness. 
June  25 — Selig,  "A  Day  and  a  Night,"  Hoyt  C,  two  reels. 
June  27 — Essanay,   "The  Yellow  Umbrella,"  "Do  Children  Count?" 
series,  two  reels,  with  Mary  McAlister. 
2 — Essanay,  "The  Man  Who  Was  Afraid,"  five  reels,  with  Bryant 
Washburn. 

4 — Essanay,    "A    Place    in   the    Sun,"    "Do    Children  Count?" 

series,  two  reels,  with  Mary  McAlister. 
9 — Selig,  "A  Rag  Baby,"  Hoyt  C,  two  reels. 
9 — Edison,  "Light  in  Darkness,"  five  reels,  with  Shirley  Mason. 
July  11 — Essanay,  "Where  Is  My  Mother?"  "Do   Children  Count?" 

series,  two  reels,  with  Mary  McAlister. 
July  16 — Essanay,  "Range  Boss,"  five  reels,  with  Jack  Gardner. 
July  18 — Essanay,   "When   Sorrows   Weep,"    "Do   Children  Count?" 

series,  two  reels,  with  Mary  McAlister. 
July  23— Essanay,  "The  Golden  Idiot,"  five  reels,  with  Bryant  Wash- 
burn. 

July  23 — Selig,  "A  Runaway  Colt,"  two  reels,  Hoyt  C. 

July  25 — Essanay,  "The  Uneven  Road,"  "Do  Children  Count?"  series, 

two  reels,  with  Mary  McAlister. 
July  30— Edison,  "One  Touch  of  Nature,"  five  reels,  with  John  J. 
McGraw. 

1 — Essanay,  "The  Season  of  Childhood,"  "Do  Children  Count?" 

series,  two  reels,  with  Mary  McAlister. 
6 — Selig,  "A  Dog  in  the  Manger,"  two  reels,  Hoyt  C. 
6 — Essanay,  "Skinner's  Baby,"  five  reels,  with  Bryant  Wash- 
burn. 

8 —  Essanay,  "The  Little  White  Girl,"  "Do  Children  Count?" 
series,  two  reels,  with  Mary  McAlister. 

Aug.  13— Selig,  "The  Light  of  Western  Stars,"  five  reels,  with  Bessie 
Eyton. 

METRO  PICTURE  CORPORATION 

Apr.  23 — Columbia,  "God's  Law  and  Man's,"  Society  D.,  five  reels, 
with  Viola  Dana. 

Apr.  30 — Rolfe,  "The  Millionaire's  Double,"  five  reels,  with  Lionel 
Barrymore. 

April  30 — Columbia,  "The  Call  of  Her  People,"  seven  reels,  with  Ethel 
Barrymore. 

May    7 — Rolfe,  "Sowers  and  Reapers,"  five  reels,  with  Emmy  Wehlen. 
May  14 — Popular,  "The  Soul  of  a  Magdalen,"  five  reels,  with  Mme. 
Petrova. 

May  21 — Rolfe,  "The  Beautiful  Lie,"  five  reels,  witn  Frances  Nelson. 
May  28 — Rolfe,   "The   Duchess   of   Doubt,"   five   reels,   with  Emmy 
Wehlen. 

June  4 — Columbia,  "Lady  Barnacle,"  five  reels,  with  Viola  Dana. 
June  11 — Yorke,    "The   Haunted    Pajamas,"   five   reels,   with  Harold 
Lockwood. 

June  18 — "The  Greatest  Power,"  five  reels,  with  Ethel  Barrymore. 
June  25 — "Aladdin's  Other  Lamp,"  five  reels,  with  Viola  Dana. 
July    2 — "The  Trail  of  the  Shadow,"  five  reels,  with  Emmy  Wehlen. 
July    9— "Peggy,    the    Will    o'    the    Wisp,"    five    reels,    with  Mabel 
Taliaferro. 

July  16 — Yorke,  "The  Secret  Spring,"  five  reels,  with  Harold  Lock- 
wood. 

July  23 — "The  Belle  of  the  Season,"  five  reels,  with  Emmy  Wehlen. 
July  30 — "Miss  Robinson  Cruso,"  five  reels,  with  Emmy  Wehlen. 

MUTUAL  STAR  FEATURES 

Apr.  30 — American,  "Whose  Wife?"  five  reels,  with  Gail  Kane. 
May    7 — Powell,  "Hedda  Gabler,"  five  reeis,  with  Nance  O'Neii. 
May    7 — American,  "The  Frame-Up,"  five  reels,  with  William  Russell. 
May  14 — American,   "Annie-for-Spite,"    five   reels,   with   Mary  Miles 
Minter. 

May  21 — Powell,   "The  Mirror,"  five  reels,  with  Marjorie  Rambeau. 
May    21 — Horkheimer,     "The    Checkmate,"    five    reels,     with  Jackie 
Saunders. 

May  28 — American,  "The  Serpent's  Tooth,"  five  reels,  with  Gail  Kane. 
June  4 — American,  "Reputation,"  five  reels,  with  Edna  Goodrich. 
June    4 — American,    "Shackles    of   Truth,"   five    reels,    with  William 
Russell. 

June  11 — American,  "Periwinkle,"  five  reels,  with  Mary  Miles  Mintei 
June  18 — Powell,  "The  Dazzling  Miss  Davison,"  five  reels,  with  Mar- 
jorie Rambeau. 

June  18 — Horkheimer,   "A  Bit  of   Kindling,"  five   reels,  with  Jackie 
Saunders. 

June  25 — American,  "The  Upper  Crust,"  five  reels,  with  Gail  Ka-ne. 
July    2 — American,    "The    Masked   Heart,"   five   reels,   with  William 
Russell. 

July    9 — Powell,  "Mary   Moreland,"  five  reels,  with  Mat-Jorie  Ram- 
beau. 

July  16 — Horkheimer,    "Betty    Be    Good,"    five    reels,    with  Jackie 
Saunders. 

July  23 — American,  "Melissa  of  the  Hills,"  five  reels,  with  Mary  Miles 
Minter. 

July  30— American,   "Pride  and  the   Man,"   five   reels,   with  William 
Russell. 

Aug.    6— American,  "Souls  in  Pawn,"  five  reels,  with  Gail  Kane. 
Aug.  13 — Horkheimer,    "Bab    the    Fixer,"    five    reels,    with  Jackie 
Saunders. 

PARAMOUNT  PICTURES  CORPORATION 

9 —  Lasky,  "The  Cost  of  Hatred,"  five  reels,  with  Kathlyn  Wil- 
liams and  Theodore  Roberts. 

12 — Lasky,  "Tides  of  Barnegat,"  five  reels,  with  Blanche  Sweet. 
16 — Famous  Players,  "Sleeping  Fires,"  five'  reels,  with  Pauline 
Frederick. 

Apr.  19 — Pallas,  "The  Lonesome  Chap,"  C.-D.,  five  reels,  with  House 

Peters  and  Louise  Huff. 
Apr.  23 — Famous  Players,  "The  Valentine  Girl,"  C.-D.,  five  reels,  with 

Marguerite  Clark. 


Apr. 

Apr. 
Apr. 


40 


EXHIBITORS  HERALD 


Apr.  26— Lasky,  "The  Girl  at  Home,"  five  reels,  with  Vivian  Martin 

and  Jack  Pickford. 
Apr.  30 — Famous  Players,  "Hearts  Desire,"  five  reels,  with  Marie  Doro. 
May    3 — Lasky,  "Sacrifice,"  five  reels,  with  Margaret  Illington. 
May    7 — Lasky,  "The  Primrose  King,"  hve  reels,  with  Mae  Murray. 
May  10 — Lasky,  "The  Silent  Partnei,"  five  reels,  with  Blanche  Sweet 

and  Thomas  Meighan. 
May  14 — Morosco,  "The  Marcellini  Millions,"  hve  reels,  with  George 

Beban. 

May  17 — Morosco,  "The  Highway  of  Hope,"  five  reels,  with  Kathlyn 

Williams  and  House  Peters. 
May  21 — Famous  Players,  "Her  Better  Self,"  five  reels,  with  Pauline 

Frederick. 

May  28 — Lasky,  "Freckles,"  five  reels,  with   Louise   Huff  and  Jack 
Pickford. 

May  31 — Lasky,  "Unconquered,"  five  reels,  with  Fannie  Ward. 

June  4 — Morosco,  "The  World  Apart,"  five  reels,  with  Wallace  Reid 

and  Myrtle  Stedman. 
June    7 — Morosco,  "Giving  Becky  a  Chance,"  five  reels,  with  Vivian 

Martin. 

June  11 — Lasky,  "The  Jaguar's  Claw,"'  five  reels,  with  Sessue  Haya- 

kawa. 

June  11 — Lasky,    "The    Inner    Shrine,"    five    reels,    with  Margaret 
Illington. 

June  18 — Pallas,   "A   Roadside   Impresario."   five  reels,  with  George 
Beban. 

Tune  21 — Pallas,  "Heir  of  the  Ages,"  five  reels,  with  House  Peters. 
June  25 — Lasky,   "Her   Strange    Wedding,"    five   reels,   with  Fannie 
Ward. 

June  28 — Famous  Players,  "The  Little   Boy  Scout,"  five  reels,  with 
Ann  Pennington. 

July    2 — Famous   Players,   "At   First   Sight,"   five   reels,    with  Mae 
Murray. 

July    5 — Morosco,  "Big  Timber,"  five  reels,  with  Kathlyn  Williams 

and  Wallace  Reid. 
July    9 — Famous  Players,  "The  Love  That  Lives,"  five  reels,  with 

Pauline  Frederick. 
July  12 — Lasky,   "Forbidden    Paths,"   five   reels,   with   Vivian  Martin 

and  Sessue  Hayakawa. 
July  16 — Lasky,  "What  Money  Can't  Buy,"  five  reels,  with  Pickford, 

Huff  and  Roberts. 
July  19— Morosco,  "Cook  of  Canyon  Camp,"  five  reels,  with  George 

Beban. 

July  23 — Famous   Players,  "The  Long  Trail,"  five  reels,  with  Lou- 
Tellegen. 

July  26 — Lasky,  "The   Squaw  Man's  Son,"  five  reels,  with  Wallace 

Reid  and  Anita  King. 
July  30 — Lasky,  "The  Crystal  Gazer,"  five  reels,  with  Fannie  Ward. 
Aug.    2 — Pallas,  "A  Kiss  for  Susie,"  five  reels,  with  Vivian  Martin. 

PARAMOUNT  COMEDIES 
Mar.    5 — Black  Diamond,  "Speed." 
Mar.  12 — Klever,  "Fliwering." 
Mar.  19 — Black  Diamond,  "The  Magic  Vest." 
Mar.  26 — Klever,  "Rough  and  Ready  Retreip  " 
Apr.    2 — Black  Diamond,  "Getting  the  Evidence." 
Apr.    9 — Klever,  "His  Military  Figure." 
Apr.  16 — Black  Diamond,  "The  Wishbone." 
Apr.  23 — Klever,  "Ballads  and  Bologna." 
Apr.  30 — Black  Diamond,  "Her  Iron  Will." 
May    7 — Klever,  "Invited  Out." 

May  14 — Black  Diamond,  "The  Window  Dresser's  Dream." 

May  21 — Klever,  "Moving." 

June  4 — Black   Diamond,  "Bungalowing." 

June  11 — Black  Diamond,  "Her  Fractured  Voice." 

June  18 — Klever,  "Commuting." 

June  25 — Black  Diamond,  "Auto  Intoxication." 

July    2— Klever,  "Oh,  Pop." 

PARAMOUNT  TRAVELOG 

Apr.    9 — "East  of  Suez." 

Apr.  16— "In  Old  India." 

Apr.  23 — Among  the  Holy  Hindus. 

Apr.  30 — Curious  Colombo. 

May    7 — Colorful  Ceylon. 

May  14 — With  the  Kandy  Elephants. 

May  21 — Batavia — the  Javanese  Capital. 

May  28 — A  Journey  Through  Java. 

June  4 — Surabaya — The  Busy  Burg  of  Java. 

June  11 — Bread-Lines  in  Orient  and  Occident." 

June  18 — Fruitful  Florida. 

June  25 — Palm  Beach  and  Miami. 

July    2 — How  California  Harvests  Wheat. 

July    9 — In  the  High  Sierras. 

July  16 — An  Oregonian  Niagara. 

July  23 — Catching  and  Canning  Oregon  Salmon. 

July  30 — To  the  Summit  of  Mount  Hood. 

Aug.    6 — Geysers  of  the  Yellowstone. 

Aug.  13 — Wonders  of  Yellowstone. 

PATHE  EXCHANGE,  INC. 

15 — Thanhouser,  "When  Love  Was  Blind,"  five  reels,  with  Flo- 
rence La  Badie  and  Helen  Badgley. 
22 — Astra,  "The  Hunting  of  the  Hawk,"  D.,  five  reels,  with  Wil- 
liam Courtenay  and  Marguerite  Snow. 
29 — Balboa,  "Sunshine  and  Gold,"  five  reels,  with  Marie  Osborne. 
6 — Thanhouser,   "Hinton's   Double,"   five   reels,  with  Frederick 
Warde. 

13 — Astra,  "The  Recoil,"  five  reels,  with  William  Courtenay. 
20 — Thanhouser,  "The   Candy   Girl,"     five  reels,     with  Gladys 
Hulette. 

27 — Astra,  "The  Iron  Heart,"  five  reels,  with  Edwin  Arden. 
3 — Thanhouser,  "An  Amateur  Orphan,"  five  reels,  with  Gladys 

Leslie. 

10 — Astra,   "Blind  Man's  Luck,"  five  reels,  with  Frank  Byrne 

and  Mollie  King. 
17 — Thanhouser,    "Fires    of    Youth,"    five    reels    with  Helen 

Badgley  and  Frederick  Warde. 
24 — Lasslida,    "When    Baby  .Forgot,"    five    reels,    with  Marie 
Osborne. 

1 — Thanhouser,  "The  Woman  in  White,"  five  reels,  with  Flo- 
rence La  Badie. 


ftl 


Apr. 

Apr. 

Apr. 
May 

May 
May 

May 
June 

June 

June 

June 

July 


July    8 — Astra,  "The  Cigarette  Girl,"  five  reels,  with  Gladys  Hul 
July  15 — Thanhouser,  "It  Happened  to  Adele,"  five  reels,  with  !~ 
Leslie. 

•  July'22 — Astra,  "The  Last  of  the  Carnabys,"  five  reels,  with  Gl 

Hulette. 

July  29 — Astra,   "The   On-the-Square   Girl,"    five   reels,    with  1! 

King. 

RED  FEATHER 

Apr.  16 — "The  Flower  of  Doom,"  Chinese  D.,  five  reels,  wi 

wood  Nowell  and  Gypsy  Hart. 
Apr.  23 — "The  Hero  of  the  Hour,"  five  reels,  with  Jack  Mulhall. 
Apr.  30 — "The  Birth  of  Patriotism,"  five  reels,  with  Irene  Hunt. 

SELZNICK  PICTURES 

"The  Price  She  Paid,"  seven  reels,  with  Clara  Kimball  Young. 
"The  Eternal  Sin,"  seven  reels,  with  Florence  Reed. 
"The  Easiest  Way,"  seven  reels,  with  Clara  Kimball  Young. 
"The  Law  of  Compensation,"  D.,  seven  reels,  with  Norma  Talmac 

"The  Silent  Mas.er,"  D.,  seven  reels,  with  Robert  Warwick. 
"The  Lone  Wolf,"  five  reels,  with  Hazel  Dawn  and  Bert  LyteT 

"Poppy,"  five  reels,  with  Norma  Talmadge. 

"A   Modern  Othello,"  five  reels,  with   Robert  Warwick. 

"The  Moth,"  five  reels,  with  Norma  Talmadge. 
"The  Lesson,"  five  reels,  with  Constance  Talmadge. 

TRIANGLE  FILM  CORPORATION 

KAY  BEE-INCE 

Apr.    1 — "The  Dark  Road,"  five  reels,  with  Dorothy  Dalton. 
Apr.  8 — "Sweetheart  of   the   Doomed,"-  D.,  five   reels,  with  ) 

Glaum. 

Apr.  15 — "Paddy  O'Hara,"  five  reels,  with  William  Desmond. 
Apr.  22 — "The  Desert  Man,"  five  reels,  with  William  S.  Hart. 
Apr.  29 — "The  Pinch  Hitter,"  five  reels,  with  Charles  Ray. 
May    6 — "The  Snarl,"  five  reels,  with  Bessie  Barriscale. 
May  13 — "Happiness,"  five  reels,  with  Enid  Bennett. 
May  20 — "Wild  Winship's  Widow,"  five  reels,  with  Dorothy  Dalt 
May  27 — "The  Millionaire  Vagrant,"  five  reels,  with  Charles  Ra 
May  27 — "Wolf  Lowry,"  five  reels,  with  W.  S.  Hart. 
June    3 — "Bawbs  o'  the  Blue  Ridge,"  five  reels,  with  Bessie  Ban 
June  10 — "The  Girl  Glory,"  five  reels,  with  Enid  Bennett. 
June  10 — "Love  or  Justice?"  five  reels,  with  Louise  Glaum. 
June  17 — "Her   Excellency,   the   Governor,"   five   reels,  with  \ 
Lucas. 

June  17 — "Paws  of  the  Bear,"  five  reels,  with  William  Desmot 
June  24 — "Madcap  Madge,"  five  reels,  with  Olive  Thomas. 
June  24 — "The  Clodhopper,"  five  reels,  with  Charles  Ray.  ' 
july    i — "The  Flame  of  the  Yukon,"  five  reels,  with  Dorothy  ', 
July    1 — "The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 
July  8 — "A  Strange  Transgressor,"  five  reels,  with  Louise  Glat 
July  8 — "Time  Clock  and  Diamonds,"  five  reels,  with  Williai 
mond. 

July  15 — "A  Successful  Failure,"  five  reels,  with  Jack  Deverea 

Winifred  Allen. 

July  15 — "The  Mother  Instinct,"  five  reels,  with  Enid  Bennett. 

luly  22 — "Sudden  Jim,"  five  reels,  with  Charles  Ray. 

July  22 — "In  Slumberland,"  five  reels,  with  Thelma  Salter  and 

Stone. 

July  29 — "The  Food  Gamblers,"  five  reels,  with  Wilfred  Luc 
Elda  Millar. 

July  29 — "The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 

FINE  ARTS-GRIFFITH 
Apr.  8 — "Her  Official  Fathers,"  C.-D.,  five  reels,  with  Dorotr. 
Apr.  15 — "An   Old-Fashioned   Young  Man,"   five  reels,  with 
Harron. 

Apr.  22 — "Cheerful  Givers,"  five  reels,  with  Bessie  Love. 
Apr.  29 — "Hands  Up,"  five  reels,  with  Wilfred  Lucas. 
May    6 — "Might  and  the  Man,"  five  reels,  with   Elmo  Line 
Carmel  Mvers. 

May  13— "The  Man  Who  Made  Good,"  five  reels,  with  Winifr 

and  Jack  Devereaux. 
May   20 — "Souls  Triumphant,"   five   reels,  with   Wilfred  Lu 

Lillian  Gish. 

May  27 — "Madam  Bo- Peep,"  five  reels,  with  Seena  Owen, 
june  4 — "American — That's  All,"  five  reels   with  Jack  Dever 

TRIANGLE  KOMEDIES 

May    6 — "A  Dishonest  Burglar,"  one  reel. 
May    6— "His  Criminal  Career,"  one  reel. 
May  13 — "A  Laundry  Cleanup,"  one  reel. 
May  13 — "His  One-Night  Stand,"  one  reel. 
May  20 — "The  Camera  Cure,"  one  reel. 
May  20 — "Twin  Troubles,"  one  reel. 
May  27 — "His  Social  Rise,"  one  reel. 
May  27 — "Love  and  Fish,"  one  reel. 
June    3 — "The  Girl  and  the  Ring,"  one  reel. 
Tune    3 — "Perils  of  the  Bakery,"  one  reel. 
June  10 — "Wheels  and  Woe,"  one  reel. 
June  10 — "His  Marriage  Failure,"  one  reel. 
June  17 — "Their  Weak  Moments,"  one  reel. 
June  17 — "His  Speedy  Finish,"  one  reel. 
June  24 — "His  Bitter  Fate,"  one  reel. 
Tune  24 — "Dad's  Downfall,"  one  reel. 
July    1 — "A  Janitor's  Vengeance,"  one  reel. 
July    1 — "Aired  in  Court,"  one  reel. 
July    8 — "His  Thankless  Job,"  one  reel. 
July  15 — "His  Sudden  Rival,"  one  reel. 
July  15 — "The  House  of  Scandal,"  one  reel. 
July  22 — "His  Fatal  Move,"  one  reel. 
July  22 — "An  Innocent  Villain."  one  reel. 
July  29 — "Sole  Mates,"  one  reel. 
July  29 — "His  Widow's  Might,"  one  reel. 

KEYSTONE  COMEDIES 
Apr.  29 — "The  Maiden's  Trust,"  two  reels. 
May    6 — "His  Naughty  Thought." 
May  13 — "Her  Torpedoed  Love" 
May  20 — "A  Royal  Rogue." 
May  27 — "Oriental  Love,"  two  reels. 
June    3 — "Cactus  Nell,"  two  reels. 


EXHIBITORS  HERALD 


41 


-"The  Betrayal  of  Maggie,"  two  reels. 
"SkiJding  Hearts,"  two  reels. 
■"The  Dog  Catcher,"  two  reels.  , 
-"Whose  Baby?"  two  reels. 
-"Dangers  of  a  Bride,"  two  reels. 
-"A  Clever  Dummy,"  two  reels. 

BIG  V  COMEDIES 

-"Dubs  and  Drygoods." 

"Flatheads  and  Flivvers." 
-"Bombs  and  Blunders." 
-"Rogues  and  Recklessness." 
-"Jeers  and  Jailbirds." 

"Chinks  and  Chases." 
-Heavy  Hugs  and  Hula  Hula. 
-"Gall  and  Gasoline." 

GREATER  VITAGRAPH-V-L-S-E 

-"Aladdin  from  Broadway,"  five  reels,  with  Edith  Storey  and 

Antonio  Moreno. 
-"The  More  Excellent  Way,"  five  reels,  with  Anita  Stewart. 
-"Babette."  five  reels,  with  Peggy  Hyland  and  Marc  Mac- 

Dermott. 

-"Apartment  29,"  five  reels,  with  Earle  Williams. 
-"Captain  Alvarez,"  five  reels,  with  Edith  Storey. 
-"Her  Secret,"  five  reels,  with  Alice  Joyce. 
-"Sally  in  a  Hurry,"  five  reels,  with  Lillian  Walker. 
-"The  Hawk,"  five  reels,  with  Earle  Williams. 
-"The  Capt.  of  the  Grey  Horse  Troop,"  five  reels,  with  An- 
tonio Moreno  and  Edith  Storey. 
-"The  Sixteenth  Wife?"  five  reels,  with  Peggy  Hyland  and 

Marc  MacDermott 
-"Clover's  Rebellion,"  five  reels,  with  Anita  Stewart. 
—"The  Soul  Master,"  five  reels,  with  Earle  Williams. 
-"The  Magnificent  Meddler,"  five  reels,  with  Antonio  Moreno 
-"The   Question,"   five  reels,  with   Alice  Joyce   and  Harry 


Morey. 
"The  Maelstrom,' 

othy  Kelly. 
"A   Son   of  the 


five  reels,  with  Earle  Williams  and  Dor- 


Hills,"   five   reels,   with   Belle   Bruce  and 
Antonio  Morena. 
U"Caste,"  five  reels,  with  Peggy  Hyland. 

[-"The  Message  of  the  Mouse,"  five  reels,  with  Anita  Stewart. 
|-"The   Stolen  Treaty,*'  five  reels,  with  Earle   Williams  and 
Corinne  Griffith. 

[-"Richard  the  Brazen,"  five  reels,  with  Alice  Joyce  and  Harry 
Morey. 

l-"By  Right  of  Possession,"  five  reels,  with  Antonio  Moreno 
I       and  Mary  Anderson. 

[—"The  Second  Mrs.  Tanqueray,"  five  reels,  with  Sir  George 
j      Alexander  and  Hilda  Moore. 

.—"Mary  Jane's   Pa."  rive  reels,  with  Marc   MacDermott  and 
Mildred  Manning. 

ORLD  FILM  CORPORATION  PROGRAM 

I— "The  Web  of  Desire,"  five  reels,  with  Ethel  Clayton. 
!— "Fascinating  Olga,"  five  reels,  with  Alice  Brady. 
—"The  Social  Leper,"  five  reels,  with  Carlyle  Blackwell. 
i—  "The  Family  Honor,"  five  reels,  with  Robert  Warwick  and 
June  Elvidge. 

.-"Man's  Woman,"  five  reels,  with  Ethel  Clayton  and  Roch 
cliffe  Fellowes. 

,-"The  Family  Honor,"  five  reels,  with  Robert  Warwick. 
1— "Forget-Me-Not,"  five  reels,  with  Kitty  Gordon. 
c—  "Darkest  Russia,"  five  reels,  with  Alice  Brady. 
3 -"The  Page  Mystery,"  five  reels,  <vith  Carlyle  Blackwell  and 
June  Elvidge. 

—"Mothers  of  France,"  five  reels,  with  Sarah  Bernhardt. 
1— "Moral    Courage,"    five    reels,    with    Murie!    Ostriche  and 
I       Arthur  Ashley. 

5— "Yankee  Pluck,"  five  reels,  with  Ethel   Clayton  and  Mon- 
tagu Love. 

•  —"Maternity,"  five  reels,  with  Alice  Brady. 
—"The  Crimson  Dove,"  five  reels,  with  Carlyle  Blackwell  and 
June  Elvidge. 

J— "The  False  Friend,"  five  reels,  with  Gail  Kane  and  Robert 
Warwick. 

I— "The  Stolen  Paradise,"  five  reels,  with  Ethel  Clayton. 
S— "The  Divorce  Game,"  five  reels,  with  Alice  Brady. 
-"The  Price  of  Pride,"  five  reels,  with  Carlyle  Blackwell  and 
June  Elvidge. 

-"The  Brand  of  Satan,"  five  reels,  with  Montagu  Love,  Gerda 
Holmes  and  Evelyn  Greeley. 

1 -  "The  Beloved  Adventuress,"  five  reels,  with  Kitty  Gordon. 

2 -  "A  Self-made  Widow,"  five  reels,  with  Alice  Brady. 

3 -  "The    Iron    Ring,"    five   reels,   with   Arthur   Ashley,  Gerda 

Holmes  and  Edward  Langford. 
-"Youth,"  five  reels,  with  Carlyle  Blackwell  and  June  Elvidge. 
—"Jerry  for  Short,"  five  reels,  with  Madge  Evans. 

SERIALS 

Ch.  "The  Secret  Kingdom, 
i!  'The  Railroad  Raiders." 
H,  "The  Gray  Ghost." 
e,  The  Neglected  Wife." 
E,  The  Fatal  Ring." 


MISCELLANEOUS 


A.  KAY  COMPANY 
»««  Spoon  Mary,"  C,  1,000. 

ARGOSY  FILMS,  INC. 
«i  D'ye  Get  That  Stuff?"  five  reels. 
*.  lebrated  Stielow  Case,"  five  reels. 
"o  e,"  five  reels,  with  King  Baggott. 

ARIZONA  FILM  CORPORATION 
<rc  She  Obey?"  six  reels,  with  Billie  West. 


ARROW  FILM  CORPORATION 

"The  Deemster,"  nine  reels,  with  Derwent  Hall  Caine. 

GEORGE   BACKER   FILM  CORPORATION 
"The  Sin  W  oman,"  with  Irene  Fenwick,  Reine  Davies  and  C.  Bruce. 

REX  BEACH   PICTURES  CORPORATION 
"The  Barrier,"  ten  reels. 

BERNSTEIN  PRODUCTIONS 
"Who  Knows,"  five  reels. 

DAVID  BERNSTEIN 
"Redemption,"  with  Evelvn  Nesbit  Thaw. 

BIOGRAPH  COMPANY 
"Her  Condoned  Sin,"  six  reels. 

BLUEBIRD 

"Eagle's  Wings,"  five  reels,  war  drama. 

"Even  as  You  and  I,"  five  reels,  with  Lois  Weber. 

CARDINAL   FILM  CORPORATION 
"Joan  the  Woman,"  eleven  reels,  with  Geraldine  Farrar. 

CINES  CORPORATION  OF  AMERICA 
"The  Fated  Hour,"  six  reels. 

CHRISTIE  FILM  COMPANY 
May  21— "The  Milky  Way,"  one  reel. 
May  28—  "His  Last  Pill,"  one  reel. 
June  4 — "Those  Wedding  Bells,"  one  reel. 
June  11 — "A  Lucky  Slip,"  one  reel. 
June  18 — "A  Bold,  Bad  Knight,"  one  reel. 
June  25 — "Almost  a  Scandal,"  one  reel. 

CLARIDGE  FILMS,  INCORPORATED 
"The  Birth  of  Character,"  five  reels. 
"The  Heart  of  New  York,"  five  reels. 

CLUNE  PRODUCTIONS 

"Ramona,"  ten  reels. 

"The  Eyes  of  the  World,"  ten  reels. 

CORONA  CINEMA  COMPANY 
"The  Curse  of  Eve,"  seven  reels,  with  Enid  Markey. 

COSMOFOTOFILM  COMPANY 
"The  Black  Spot,"  four  reels. 
"Incomparable  Mistress  Bellairs,"  four  reels. 
"Liberty  Hall,"  four  reels. 
"His  Vindication,"  five  reels. 
"Victoria  Cross,"  four  reels. 
"The  Manx-Man,"  eight  reels. 

CREATIVE   FILM  CORPORATION 
"The  Girl  Who  Didn't  Think."  six  reels. 

CREST  PICTURE  COMPANY 
"The  Chosen  Prince."  eight  reels. 

DIXIE  FILM  COMPANY 
"Tempest  and  Sunshine,"  five  reels. 
"Just  a  Song  at  Twilight,"  five  reels. 

EBONY  FILM  CORPORATION  COMEDIES 
"Dat  Blackhand  Waitah  Man,"  one  reel 
"Shine  Johnson  and  the  Rabbit's  Foot."  one  reel. 

E.  I.  S.  MOTION  PICTURE  CORPORATION 
"Trooper  44,"  five  reels,  with  George  Soule  Spencer  and  June  Daye 

E.  &  R.  JUNGLE  FILMS  COMEDIES 
"Discovered,"  one  reel. 
"Napoleon's  Night  Out,"  one  reel. 
"When  Jones  Went  Wrong,"  one  reel. 
"Circus  Brides,"  one  reel. 
"Fowl  Play,"  one  reel. 
"Jungle  Rats."  one  reel. 

"When  the  Clock  Went  Cuckoo,"  one  reel 

ENLIGHTENMENT  PHOTOPLAY  CORPORATION 
"Enlighten  Thy  Daughter."  seven  reels. 

ESKAY  HARRIS  FEATURE  FILM  COMPANY 
"Alice  in  Wonderland."  six  reels. 

EUGENIC  FILM  COMPANY 

"BIRTH,"  six  reels. 

EUROPEAN  FILM  COMPANY 
"Fighting  for  Verdun."  five  reels. 

EXCLUSIVE  FEATURE  FILM  CORPORATION 
"Where  Is  My  Father?"  seven  reels. 

FAIRMOUNT  FILM  CORPORATION 
"Hate,"  seven  reels. 

J.  W.  FARNHAM 
"The  Awakening  of  Bess  Norton,"  five  reels. 
"Race  Suicide,"  six  reels. 

FIRST  NATIONAL  EXHIBITORS'   CIRCUIT,  INC. 
"On  Trial,"  nine  reels,  with  Sydney  Ainsworth. 

FLORA  FINCH  FILM  CORPORATION 
"War  Brides,"  C.  two  reels,  with  Flora  Finch. 

FRIEDER  FILM  CORPORATION 
"A  Bit  of  Heaven."  five  reels,  with  Mary'  Louise. 

FRIEDMAN  ENTERPRISES,  INC. 
"A  Mormon  Maid,"  six  reels,  with  Mae  Murray. 

FROHMAN  AMUSEMENT  CORPORATION 
"God's  Man,"  nine  reels,  with  H.  B.  Warner. 

GOLD  MEDAL  PHOTOPLAYS 
"The  Web  of  Life,"  five  reels,  with  James  Cruz. 

GRAND  FEATURE  FILM  COMPANY 
"Rex  Beach  on  the  Spanish  Main,"  five  reels. 
"Rex  Beach  in  Pirate  Haunts,"  five  reels. 
"Rex  Beach  in  Footsteps  of  Capt.  Kidd."  five  reels. 

GRAPHIC  FILM  COMPANY 
"The  Woman  and  the  Beast,"  five  reels. 

D.  W.  GRIFFITH 
"The  Birth  of  a  Nation."  nine  reels,  with  H.  B.  Walthal. 
"Intolerance,"  nine  reels,  with  Mae  Marsh. 

HANOVER  FILM  COMPANY 
"Maciste,"  six  reels. 

"How  Uncle  Sam  Prepares,"  four  reels. 

HARPER  FILM  CORPORATION 
"Civilization."  ten  reels. 

HAWK  FILM  CORPORATION 
"Monster  of  Fate,"  five  reels. 

EDUCATIONAL  FILM  COMPANY 
"The  Vallev  of  the  Hoh."  one  reel. 
"The  Sheep  of  Chelan."  one  reel. 
"High.  Low  and  the  Game."  one  reel 
"The  Mysteries  of  Crystallization."  one  reel. 
"The  Living  Book  of  Nature,"  one  reel. 
"Seren  of  Index,"  one  reel. 
"The  Orang  Outang,"  one  reel. 


42 


EXHIBITORS  HERALD 


EFFANGE  FILM  COMPANY 
"The  Marriage  Bond,"  five  reels,  with  Nat  Goodwin. 

FRANK   HALL  PRODUCTIONS 

"The  Bar  Sinister,"  nine  reels. 

"Her  Fighting  Chance,"  five  parts,  with  Jane  Grey. 

HILLER  AND  WILK 
"The  Battle  of  Gettysburg." 
"Wrath  of  the  Gods." 

HOWL  COMEDIES 

"Balloonatics." 
"Automaniacs." 

"Neptune's  Naughty  Daughter." 

IVAN   FILM  PRODUCTIONS 
"Two  Men  and  a  Woman,"  with  James  Morrison,  five  reels. 
"One  Law  tor  Both,"  twelve  reels,  with  Leah  Baird. 

JUVENILE  FILM  COMPANY 
"The  World  War  in  Kidland,"  one  reel. 
"A  Chip  Off  the  Old  Block,"  one  reel. 
"Chip's  Elopement,"  one  reel. 
"Chip's  Backyard  Barnstormers,"  two  reels. 
"Chip's  Rival,"  one  reel. 
"For  Sale — A  Daddy,"  one  reel. 
"Chip's  Carina,"  two  reels. 
"Chip's  Movie  Company,"  one  reel. 

KEEN  CARTOON  CORPORATION  COMEDY  CARTOONS 
"Mose  Is  Cured,"  half  reel. 
"The  Old  Forty-Niner,"  half  reel. 
•  Jeb  Jenkins,  the  Village  Genius,"  half  reel. 

Jerry  McDub  Loses  His  Job,"  half  reel. 

'Henry  W.  Zippy  Buys  a  Pet  Dog,"  half  reel. 
"Zoo-Illogical  Studies,"  half  reel. 
"A  Dangerous  Girl,"  half  reel. 
"Dr.  Zippy  Opens  a  Sanitorium,"  half  reel. 
"The  Fighting  Blood  of  Jerry  McDub."  half  reel. 

KLOTZ  AND  STREIMER,  INC. 

"Whither  Thou   Goest,"   five   reels,   with   Orrin  Johnson   and  Rhea 
Mitchell. 

KULEE  FEATURES 

"Germany  on  the  Firing  Line,"  five  reels. 
"France  on  the  Firing  Line,"  six  reels. 
"The  Unborn,"  five  reels. 

LEA-BEL  COMPANY 

"Modern  Mother  Goose,"  five  reels. 
"Snow  White,"  four  reels. 
"Jimmie  Gets  the  Pennant,"  Mo-Toy  comedy. 
"Out  in  the  Rain,"  Mo-Toy  comedy. 

THE  LINCOLN  CYCLE 

"The  Spirit  Man,"  two  reels. 

"The  Physical  Man,"  two  reels. 

"The  Lincoln  Man,"  two  reels. 

"Old  Abe,"  two  reels. 

"At  the  Slave  Auction,"  two  reels. 

"The  President's  Answer,"  two  reels. 

C.  POST  MASON  ENTERPRISES 
"The  Wonder  City  of  the  World." 

MASTER  DRAMA  FEATURES,  INC. 

"Who's  Your  Neighbor?"  seven  reels,  with  Christine  Mayo. 

MILO  COMEDIES 

"Great  Danbury  Fair,"  one  reel. 
"A  Knot  That  Is  Not,"  one  reel. 
"Never  Again,"  one  reel. 
"The  Devil  In  Again,"  one  reel. 
"Gooseburg  Elopement,"  one  reel. 

MONITOR  FILM  COMPANY  COMEDIES 
"The  House  of  a  Thousand  Spooks,"  one  reel. 
"Those  False  Teeth,"  one  reel. 
"Robinson  Crusoe,"  one  reel. 
"How  Levi  Fooled  the  Folks,"  one  reel. 
"Dear  Old  Dad,"  one  reel. 
"The  Ghost  of  Mooredown  Manor,"  one  reel. 


MORAL    UPLIFT    SOCIETY    OF  AMERICA 
"It  May  Be  Your  Daughter,"  five  reels. 

B.  S.  MOSS 
"The  Power  of  Evil,"  five  reels. 
"The    Girl  Who  Doesn't  Know,"  five  reels. 

PARAGON  FILM  COMPANY 
"The  Whip,"  eight  reels. 

PATRIOT  FILM  CORPORATION 
"How  Britain  Prepared,"  eight  reels. 

PIONEER  FEATURE  FILM  CORPORATION 
"The  Soul  of  a  Child,"  five  reels. 

PRIVATE  FEATURE  FILMS 
"Ignorance,"  six  reels. 

HARRY  RAPF 
"The  Mad  Lover,"  with  Robert  Warwick. 

RAY  COMEDIES 
"Casey's  Servants,"  two  reels. 
"Casey  the  White  Wing,"  two  reels. 

SHERIOTT  PICTURES  CORPORATION 
"The  Black  Stork,"  five  reels. 

SHERMAN  ELLIOTT.  INC. 
"The  Crisis,"  seven  reels. 

SHERMAN  PICTURES  CORPORATION 

"I  Believe." 

"The  Land  of  the  Rising  Sun." 

FRANK  J.  SENG 

"Parentage." 

SIGNET  FILM  CORPORATION 
"The  Masque  of  Life,"  seven  reels. 

FRED  H.  .SOLOMON 
"The  Downfall  of  a  Mayor,"  eight  reels,  with  Charles  E.  Sebastian. 

SUNBEAM  MOTION  PICTURE  CORPORATION 
"Somewhere  in  Georgia  with  Ty  Cobb."  six  reels. 

SUNSHINE  FILM  PRODUCING  COMPANY 
"What  the  World  Should  Know."  five  reels. 

SUNSHINE  FILM  CORPORATION 
"S  O  S,"  six  reels,  with  Richard  Travers  and  William  Buckley. 

SUPERIOR  FILM  COMPANY 
"The  Faucet,"  five  reels. 
"The  Cowpuncher,"  six  reels. 

TODAY  FEATURE  FILM  CORPORATION 
"Today,"  with  Florence  Reed. 

TRIUMPH  FILM  COMPANY 
"The  Libertine."  six  reels. 

ULTRA  PICTURES  CORPORATION 
"The  Woman  Who  Dared,"  seven  reels,  with  Beatriz  Michelena. 
UNIVERSAL 

"Idle  Wives,"  five  reels. 

"Where  Are  My  Children?"  five  reels. 

"Twenty  Thousand  Leagues  Under  the  Sea,"  ten  reels. 

"People  vs.  John  Doe,"  five  reels. 

"Robinson  Crusoe,"  four  reels. 

"Hell  Morgan's  Girl."  five  reels. 

VARIETY  FILMS  CORPORATION 
"My  Country  First,"  six  reels. 
"The  Pursuing  Vengeance,"  five  reels. 

"The  Price  of  Her  Soul."  six  reels,  with  Gladys  Brockwell. 

WARNER  BROTHERS 
"Are  Passions  Inherited?"  five  reels. 

EDWARD  WARREN  PRODUCTIONS 
"The  Warfare  of  the  Flesh."  with  Sheldon  Lewis  and  Charlotte  In 

WHARTON  BROTHERS,  INC. 
"The  Great  White  Trail."  with  Doris  Kenvon. 

ELLA  WHEELER  WILCOX  FILMS 
"Meg's  Curse."  two  reels. 
"Lais  When  Young,"  two  reels. 
"A  Married  Coquette,"  two  reels. 
"Angel  or  Demon,"  two  reels. 
"Lord  Speak  Again,"  two  reels. 
"Divorced."  two  reels. 

WARRENTON  PHOTOPLAYS  FILM  DISTRIBUTING  C< 
"The  Bird's  Christmas  Carol."  five  reels. 

WILLIAMSON  BROTHERS 
"The  Submarine  Eye." 


CALENDAR  OF  PROGRAM  RELEASES 


GENERAL 

ESSANAY 
June    3 — The  Quarantined  Bridegroom, 

Z.-D.     _  2,000 

KALEM 

The  Trapping  of  Two-Bit  Tuttle,  D  2,000 

The  Vanished  Line  Rider,  D   2,000 

The  Man  Hunt  at  San  Remo,  D   2,000 

Bandits  Beware,  C  _   1,000 

SEjlIG 

Romance  and  Roses,  C.    1,000 

Baseball  at  Mudville,  C    1,000 

VITAGRAPH 

The  Cop  and  the  Anthem,  C.-D  _  2,000 

Vanity  and  Some  Sables,  C.-D....-   2,000 

MUTUAL 

CUB 

June    7— There  and  Back,  C  -  1,000 

June  14 — Jerry's  Getaway,  C  _.  1,000 


GAUMONT 

June    /—Reel  Life,  Top   1,000 

June  12 — Mutual     Tours     Around  the 

World,  Tr    1,000 

June  14 — Reel  Life,  Top    1,000 

LA  SALLE  COMEDIES 

June  4 — The  Flight  That  Failed,  C  -  2,000 

June  12 — His  Cannibal  Wife,  C   1,000 

LONE  STAR 
Apr.  16— The  Cure,  C.  _  2.00D 

MONMOUTH 
June    1 — A    Rogue's    Defeat,    No.  11, 

"Jimmie  Dale,"  D  2,000 

June    8 — Good  for  Evil,  No.  12  "Jimmie 

Dale,"  D.    2,000 

June  15— The  Man  Higher  Up,  No.  13 

"Jimmie  Dale,"  D   2,000 

MUTUAL 

June    6— Mutual  Weekly,  No.  127   1,000 

June  13— Mutual  Weekly,  No.  128  _  1,000 


STRAND 

May  23 — Two  of  a  Kind,  C  : 

May  30— Bluffing   Father,  C  

SIGNAL 

June  4 — A  Leap  for  Life,  No.  9  "Th> 
Railroad  Raiders"  

June  11— A  Watery  Grave,  No.  10  "Th 

Railroad  Raiders"  : 

VOGUE 

May  19— Caught  In  the  End,  C  

May  26 — Flirting  with  Danger,  C  ' 

UNIVERSAL 
BIG  U 

June  24— The  Two-Gun  Parson,  C  <■ 

BISON 

June    9 — The  Scrapper,  D.  I 

June  14 — The  Honor  of  Men,  D  ' 

GOLD  SEAL 
June    5 — The  Almost  Good  Man,  D....3 
June  19— The  Brand  of  Hate,  D  ft 


EXHIBITORS  HERALD 


43 


RALTA  WILL  DIRECT  PUBLICITY  ON  FILMS 

SAME  AS  STAGE  PRODUCERS  DO  PLAYS 


'atures  to  Be  Exploited  on  City  and  Town  Billboards  on 
Old-Established  Plan,  Says  President  Anderson 
in  Outlining  Policy 


iralta  Plays,  Inc.,  will  direct  the 
licity  in  connection  with  its  films," 
:h  are  to  be  made  through  Tri- 
e  Distributing  Corporation  un- 
the  Paralta  plan,  strictly  on  the 
>  of  stage  productions, 
very  executive  in  charge  of  a  de- 
ment in  the  Paralta  organization 
in  experienced  theatrical  man. 
Anderson,  president  of  Paralta, 
been  a  theatrical  manager  and 
ion  picture  producer  and  exhib- 
since  1897.  Nat  I.  Brown,  gen- 
manager,  has  been  identified  with 
trical  productions  and  pictures 
several  years.  Wilbur  Bates,  ad- 
ising  and  publicity  manager,  has 
1  connected  with  theatricals  since 
>,  being  identified  with  the  ex- 
tation  of  the  greatest  productions 
e  by  the  theatrical  syndicate  for 
years.  Carl  Krusader,  director  of 
bitors'  publicity  department,  has 
many  years'  experience  in  theat- 
1  management  and  picture  exploi- 
jn.  The  combined  experience  and 
ty  of  this  quartet  stands  behind 
i  Paralta  production. 

Two  Lines  of  Publicity 
I  here  are  two  lines  of  publicity 
he  promotion  of  motion  pictures 
:h  must  be  intensively  developed,-' 
;  Mr.  Anderson.  "Any  departure 
a  these  lines  is  waste  of  effort  and 
ley — never  losing  sight  of  the  fact 
the  whole  structure  is  based  in 
on  adequate  production.  First, 
picture  must  be  good  entertain- 
|t  and  just  what  theatergoers 
ly  want  to  see.  With  a  really 
d    picture    the    producer  starts 

The  first  line  of  publicity  extends 
B  producers  to  exhibitors — infor- 
ion  as  to  what  is  being  produced 
different  interests,  story,  author, 
.  company  and  all  details.  This 
lection  made,  then  comes  the 
t  important  line — between  the  ex- 
tor  and  the  public — the  vital  line, 
which  the  success  of  the  entire 
stry   depends:   adequate  patron- 

n  legitimate   theatrical  interests 
oduction  is  put  before  the  public 
nning  with   general  news  items 
ted  in  dramatic  column.  Then, 
weeks  ahead  of  playing  time,  the 
Unce  man  comes  into  town,  and 
i  actual  work  of  bringing  the  pro- 
■  ion  to  the  attention  of  local  the- 
t?oers  is  begun.    On  the  departure 
'he  advance  man  it  is  carried  on 


by  the  local  manager  until  the  show 
comes  in. 

Each  Town  to  Know  Films 

"Paralta  Plays  will  be  made  widely 
known  to  theater  patrons  as  they  are 
being  produced,  but  their  actual  pro- 
motion in  public  attention  will  be 
carried  on  in  each  town  exactly  as 
a  traveling  attraction  on  the  speak- 
ing stage  is  handled. 

"Of  course  it  would  be  impossible 
for  Paralta  to  have  an  advance  man 
in  every  town  ten  days  to  two  weeks 
ahead  of  the  showing  of  a  Paralta 
picture,  but  this  company  has  devised 
an  effective  substitute  for  'the  man 
ahead,'  and  he  will  be  there  in  effect 
if  not  in  person. 

"All  Paralta's  advertising  paper  and 
'helps'  will  be  framed  on  strict  and 
well-tried  theatrical  lines,  shooting 
directly  at  the  mark  of  creating  in 
the  public  mind  curiosity  and  desire 
to  see  its  pictures.  The  value  and 
effectiveness  of  these  established  the- 
atrical methods  has  been  well  proved 
by  an  experience  of  fully  thirty  years. 
Will  Not  Issue  Synopses 

"Paralta  will  not  issue  heralds  or 
other  printed  matter  of  any  kind  giv- 
ing the  synopsis  of  any  story.  This 
is  fundamentally  wrong,  for  it  gives 
audiences  information  which  stales 
interest  in  a  production  and  hurts  and 
does  not  help. 

"One  never  sees  in  a  theater  pro- 


gram a  synopsis  of  the  story  of  the 
next  attraction.  He  may  see  a  dis- 
play underline,  perhaps,  with  refer- 
ence to  some  big  feature  of  the  com- 
ing bill,  but  everything  is  done  to 
incite  interest  in  seeing  the  play — not 
in  killing  the  element  of  novelty  and 
surprise  by  telling  in  advance  the  de- 
tails of  the  development  of  the  dra- 
matic action." 


KING-BEE  COMEDY  FILM 
CHIEF  IN  15,000  MILE 

TRIP  FINDS  TRADE  GOOD 


Disposes  of  Entire  Available  Terri- 
tory for  Features  Starring 
Billy  West 

X.  H.  Spitzer,  vice-president  and 
sales  manager  of  the  King-Bee  Films 
Corporation,  has  returned  to  New 
York  from  his  trans-continental  trip 
in  the  interests  of  the  Billy  West 
comedies.  Mr.  Spitzer  wa-s  absent 
from  New  York  about  five  weeks  and 
visited  the  important  film  centers  in 
the  country,  covering  15,000  miles  of 
territory. 

Mr.  Spitzer  succeeded  in  disposing 
of  the  whole  available  territory  for 
the  King-Bee's  Billy  West  comedies. 
This  in  itself  is  something  of  a  record 
as  the  Billy  West  comedy  was  only 
published  May  15,  and  the  entire 
United  States  territory  was  disposed 
of  in  about  sixty  days  thereafter. 

Mr.  Spitzer  reports  that'  conditions 
generally  in  the  motion  picture  field 
of  the  United  States  are  booming. 
The  demand  for  comedies  is  great,  he 
says. 


MADAME  WHO,"  BESSIE  BARRISCALE'S  NEXT 

VEHICLE,  ADAPTED  FROM  MC  GRATH  NOVEL 


Tale  Centers  Around  Adventures  of  Young  Southern  Girl, 
Forced  Into  Mysterious  Marriage  During  Civil  War; 
Story  Was  a  Magazine  Success 


Bessie  Barriscale's  next  production 
will  be  a  screen  version  of  Harold 
McGrath's  mystery  story,  "Madame 
Who,"  on  which  Monte  M.  Katterjohn 
has  been  engaged  for  some  time  in 
making  the  scenario. 

Mr.  McGrath's  story  created  a 
nation-wide  sensation  among  readers 
of  fiction  last  fall,  when  it  was  first 
published  in  a  popular  magazine. 
The  scenes  are  laid  in  the  South  dur- 
ing the  civil  war.  The  tale  centers 
around  the  adventures  of  a  young 
Southern  girl  who  is  taken  as  a  spy 
and  forced  into  marriage  with  one  of 
a  band  of  eleven  mysterious  men. 
Throughout  the  narrative  the  identity 
of  the  unknown  husband  remains  en- 
shrouded in  mystery  and  is  not 
solved  until  the  climax. 


This  novel  has  all  the  earmarks 
of  a  typical  Harold  McGrath  story, 
the  development  of  its  incidents  con- 
stantly illustrating  the  wonderful 
ability  of  this  author  to  keep  his 
readers  guessing. 

The  scenes  are  laid  in  various  cit- 
ies and  towns  below  the  Mason  and 
Dixon  line,  and  much  of  the  action 
takes  place  on  disputed  ground;  so 
many  flashes  of  actual  warfare  as  it 
was  waged  in  the  sixties  will  find  re- 
flection in  this  picture. 

The  production  of  "Madame  Who" 
will  be  undertaken  almost  immedi- 
ately, and  David  M.  Hartford,  the 
casting  director  for  the  Kerrigan 
and  Barriscale  organizations,  is  en- 
gaging Miss  Barriscale's  support. 


44 


EXHIBITORS  HERALD 


BECK,  SINGER  AND  WEISS,  CHARGED  WITH 

"JOAN"  THEFT,  ARE  HELD  IN  NEW  YORK 


Famous  Players-Lasky  Corporation  Accuse  Three  Men  Now 
Held  for  Grand  Jury  Hearing  on  $2,000  Bail; 
Print  and  Negative  Recovered 


The  biggest  achievement  made  so 
far  in  the  efforts  of  film  producers  to 
put  a  stop  to  the  theft  of  positive  mo- 
tion picture  films  was  accomplished 
by  the  Famous  Players-Lasky  Cor- 
poration this  week  in  New  York  in 
connection  with  the  arrest  of  three 
men  charged  with  stealing  a  positive 
print  of  "Joan  the  Woman,"  from 
which  a  duplicate  negative  was  made. 
Both  the  print  and  negative  have  been 
recovered. 

Fred  Beck,  Leo  Singer  and  Louis 
Weiss,  the  three  men  arrested,  were 
brought  before  United  States  Com- 
missioner Hitchcock  and,  after  a  hear- 
ing, were  held  for  the  grand  jury  on 
$2,000  bail  each.  Beck,  Singer  and 
Weiss  are  charged  with  the  theft  of  a 
film  positive  of  "Joan  the  Woman," 
produced  by  the  Cardinal  Film  Cor- 
poration. 

Jail  Beck,  Singer,  Weiss 

Following  the  theft  of  one  of  the 
prints  Ralph  A.  Kohn,  attorney  for 
the  Famous  Players-Lasky  Corpora- 
tion, took  the  matter  to  the  United 
States  district  attorney's  office  and  an 
investigation  was  begun  by  Assistant 
District  Attorney  Edwin  A.  Stanton 
and  Mr.  Kohn.  Beck,  Singer  and 
Weiss  were  arrested.  It  is  alleged 
that  the  stolen  positive  was  taken  to 
New  Jersey,  where  it  was  being  made 
into  a  negative  film. 

The  Famous  Players-Lasky  Cor- 
poration is  conducting  an  active  cam- 
paign against  film  thefts  and  has  ob- 
tained the  backing  of  the  federal  gov- 
ernment in  its  efforts  to  put  a  stop 
to  the  evil.  Theft  of  motion  picture 
positives  has  become  a  source  of  con- 
siderable loss  to  producers.  The  prac- 
tice has  been  to  filch  the  film  over- 
night from  an  exchange  and  make 
from  it  a  master  negative,  to  be 
shipped  to  foreign  countries.  It  is  a 
mechanical  method  of  picture  piracy 
and  has  long  been  a  sore  point  to 
producers. 

Big  Revenue  Seen 

The  theft  and  duplication  of  the 
"Joan  the  Woman"  positive  would 
have  meant  a  big  source  of  revenue  to 
lawbreakers.  The  picture  was  pro- 
duced by  Cecil  B.  De  Millc,  director 
general  of  the  Famous  Players-Lasky 
Corporation,  and  has  as  its  star  in 
the  name  part,  Geraldine  Farrar.  The 
photoplay  appeared  at  the  Forty- 
fourth  Street  Theater  in  New  York 
throughout  the  last  theatrical  season. 
It  was  following  the  winter  run  that 
the  positive  is  alleged  to  have  been 
stolen  from  a  film  exchange. 

Prosecution  of  the  case  will  be  fol- 


lowed through  relentlessly,  and  the 
present  action  in  regard  to  the  arrest 
and  holding  for  the.  grand  jury  of 
Beck,  Singer  and  Weiss  is  generally 
regarded  as  a  big  thing  in  the  line  of 
producers'  efforts  to  crush  out  a  long- 
time evil. 


FRANK  E.  WOODS  MADE 
GENERAL    MANAGER  OF 
LASKY  CO.  PRODUCTIONS 


Author  of  "Birth  of  a  Nation"  Scena- 
rio   Will    Have  Complete 
Charge  of  Stories 

Jesse  L.  Lasky,  vice  president  of 
the  Famous  Players-Lasky  Corpora- 
tion, who  is  in  active  charge  of  all 
the  producing  activities  of  the  con- 
cern, announces  through  the  New 
York  Paramount  offices  that  Frank 
E.  Woods  has  been  engaged  as  gen- 
eral manager  of  productions  of  the 
Lasky  Company  under  Director  Gen- 
eral Cecil  Dc  Millc. 

Mr.  Woods  is  the  author  .of  the 
original  scenario  of  "The  Birth  of  a 
Nation"  and  was  former  general  man- 
ager for  D.  W.  Griffith  and  super- 
visor of  productions  of  the  Fine  Arts 
studio. 

"Mr.  Woods."  says  Mr.  Lasky,  "will 
have  complete  charge  of  the  story 
from  the  time  it  is  passed  from  the 
reader  until  it  is  ready  to  be  issued 
on  the  Paramount  program.  He  will 
work  directly  with  the  writers  and 
directors." 


ELABORATE  BOOK  FOR 
EXHIBITORS    IS  ISSUED 
ON  "COME  THROUGH"  FILM 

The  state  rights  department  of  the 
Universal  Film  Manufacturing  Com- 
pany has  issued  a  complete  advertis- 
ing and  publicity  campaign  book  on 
"Come  Through,"  containing  valuable 
information  for  exhibitors  booking 
the  big  seven-reel  feature.  Excerpts 
from  criticisms  which  appeared  in  the 
leading  New  York  papers  are  given, 
as  well  as  data  regarding  cuts,  post- 
ers and  other  advertising  aids  which 
may  be  secured. 


Toronto,  Ont. — Jim  Sullivan,  man- 
ager of  the  King  George  Theater  at 
St.  Catharines  had  screened  the  first 
eighteeen  Fox  comedies  by  July  14. 
He  had  a  float  emblematic  of  the 
current  film  at  his  theater  in  the  Do- 
minion Day  parade  at  St.  Catharines, 
which  attracted  a  great  deal  of  at- 
tention. 


SHARKS  DON'T  HAVE  TO 
TURN  ON  BACKS  TO  BI 
ASSERTS  WILLIA 

It  remained  for  J.  Ernest 
son.  the  foremost  authority  afl 

marine  photography,  to  enlighten 
world  in  refuting  the  old  fallacy  q 
generally  accepted  thai  a  shark  n 
turn  over  to  bite. 

Tins  old  belief  has  been  dispn  1 
in  a  recent  interview  with  Mr. 
liamson,  whose  work  in  photogr 
ing    sharks    under    the  water 
"Twenty    Thousand    Leagues  U 
the    Sea"    and    for    the  Williar 
Brothers'   latest   success,  "T^T 
marine  Eye,"  has  been  notably 
cessful. 

Popular  Science  Monthly 
Mr.  Williamson  as  follows: 
prove  by  actual  photographs  tl 
shark  does  not  turn  over  to  bit( 
a  shark  wants  to  pick  up  any 
from  the  bottom  of  the  sea  he 
right  down  to  it  as  a  dog  pounc 
a  bone  and  picks  it  up.  A  shark 
not  have  to  turn  over  to  bite 
more  than  any  other  fish  does 


JOHN  ELLIOTT  HOLDS 
MINN.,  WIS.,  DAKOTAS, 
FOR  "GARDEN  OF  ALI 


Error  in  Ad  Announced  State  1 
in  Possession  of 
Others 

"The  Garden  of  Allah"  ten 
rights  for  the  states  of  Mini- 
Wisconsin,  North  and  South  li 
are  controlled  by  John  Ellio 
Produce  Exchange,  Minn( 
Minn.  Through  an  error  iir  a 
advertisement  this  territory  v 
nounced  as  being  controlled  by 


Toronto.  Ont. — Sydney  Tar 
been  appointed  special  represc 
out  of  the  Toronto  office  of  th 
Film  Company  for  the  Goldw;| 
ductions.      Mr.    Taubc  has 
closed  with  the  Patricia  Theat 
don,  for  a  three  day  run  of  tl 
wyn  productions.  The  exhibit< 
become  very  much  interestec1 
policies  and  publishing  method 
Goldwyn   organization  and  a 
ing  to  screen  the  first  pictur 
are    promised    within    the  n 
weeks. 


Toronto,  Ont.— W.  A.  Baili 
Cum  Bac  Theater  here,  is  m 
as  the  next  president  of  the 
Exhibitors  Association  to 
Arthur  Cohen,  who  now  is  en 
the  exchange  business.  Mr.  C 
offered  to  resign  but  the  frej 
has  been  deferred  by-  the  fj 
Mr.  Bailie  was  the  presiderl 
Exhibitors  Association  for  t«I 
being  elected  when  it  was  I 
ganized. 


I 


EXHIBITORS  HERALD 


45 


'PRIDE  AND  THE  MAN,"  WITH  WM.  RUSSELL  IN 
BIG  PRIZE  RING  STORY.  SCHEDULED  JULY  30 


Recounts  Story  of  Professional  Boxer  Winning  Society  Girl's 
Hand  After  Struggle;  Star  Supported  by  Francelia 
Billington,  in  Heiress  Role 


The  latest  Russell  subject,  "Pride 
ad  the  Man."  produced  by  the 
American  for  Mutual  publication  on 
illy  30,  should  make  every  woman 
lave  a  little  more  respect  for  the 
hap  who  is  really  a  man. 

The  story  recounts  how  a  profes- 
BbI  boxer  marries  a  society  girl  for 
ove.  against  every  kind  of  odds,  and 
fter  many  disheartening  defeats 
rins  happiness.  It  gives  an  insight 
nto  the  upper  and  lower  strata  of 
ife  that  seldom  is  gained  without 
tudying  textbooks  on  sociology  and 
iving  in  both  worlds  for  years.  Ed- 
ward Sloman  is  the  director.  Fran- 
jelia  Billinaton  is  cast  as  the  heiress. 

The  prize  tight  fan  and  other  pa- 
rous who  have  heard  of  ring  battles, 
nd  would  iike  to  see  a  real  one  have 
pflch  in    store    for   them   in  "Pride 


and  the  Man."  There  are  two  tights 
in  the  course  of  the  story,  and  they 
are  staged  just  like  championship 
matches.  William  Russell,  the  Amer- 
ican amateur  heavyweight  ring  cham- 
pion, battles  Al  Kaufmann.  a  profes- 
sional. There  are  thrills  in  these 
•fights,  and  there  is  no   fake  about 

For  the  playing  Director  Sloman 
gathered  together  all  the  sporting 
types  he  could  find  in  the  vicinity  of 
Santa  Barbara.  Antrim  Short,  a 
good  boy  actor  with  a  tough  face,  was 
engaged  to  play  a  water  boy:  Clar- 
ence Burton  was  cast  as  a  hard- 
boiled  fight  manager,  and  Douglas 
Fairbanks  loaned  his  best  bad  man, 
"Bull"  Montana,  for  the  tight  scene, 
which  was  really  some  occasion  on 
the  coast,  spectators  coming  from  far 
and  wide  to  see  the  filming. 


Xew  York. — The  Fairmoont  Film  Company. 
Inc..  with  a  capital  of  &20.000.  has  been 
formed.  W.  A.  Mooney.  J.  B.  Connolly  and 
Robert  Bollins  are  directors. 


Xew  York— Charles  Richu 


Pictures  Cor- 
r  to  manuiac- 
anv  is  capital- 


rhe  Chicago  Cinema  Circuit, 
ll  of  S6».  has  been  formed  by 
50,  S.   H.    Hamrceil  and  A.  T. 


tures 
The 


*' CHANGES  OF  THE  WEEK  )j 


NEW  THEATERS 


liiladelphia. — George  Xauducker  is  erecting 
e»  motion  picture  theater  on  the  northeast 
■er  of  Twentv-ntth  and  Carolina  streets. 


le  and  will  cost  $200,000.  tugene 
the  owner  and  George  Keister  the 


■Via,  Mich. — A  contract  has  been  closed 
Clifford  B.  Snell  with  architect  Frank  Al 
for  the  erection  of  a  new  motion  picture 
iter  here  to  cost  SJ0.000. 


mis.  Mo. — The  Woodland  Amusement 
y  of  5115  Cravois  avenue  will  erect 
tory   motion    picture    theater    to  cost 


Shelley,  Idaho. — Plans  are  being  drawn  by 
Headlund  &  Kent  for  a  S20.000  picture  theater 
to  be  erected  for  S.  M.  Davis. 


Chicago.— A  theater  to  cost  $200,000,  with 
a  seating  capacity  of  3.000.  will  be  built  on 
the  north  side  of  Sixty-third  street  west  of 
Kimbark  avenue  by  Alexander  Simpson. 


Albuquerque,  X.  M. — John  Deckart  has  let 
a  contract  for  the  erection  of  a  new  motion 
picture  theater  on  his  property  on  Pine  street, 
adjoining  the  Lester  &  Deckert  Store. 


Springfield,  111. — Permission  ha*  been  grant- 
ed to  Fred  Fordyce  of  South  Eleventh  and 
Cook    streets    to   conduct    a    motion  picture 


gjTCW  CORPORATIONS  j 

Philadelphia. — The  Filmgraphs.  Inc.,  is  a 
concern  formed  here  to  manufacture  motion 
pictures,  with  a  capital  stock  of  $100,000. 
The  incorporators  are  M.  H.  Morn-.  A.  M. 
Halloran  and  F.  Giles. 


Los  Angeles 


Cal. — E.  A.  Ferron,  J.  B. 
rick  W.  Heatherly.  Jessie  A. 
ed  W.  Allen  have  formed  the 

Records   Company,   with  a 


Xew  York. — William  S.  Hart  Productions. 
Inc..  has  applied  for  a  charter  to  produce  mo- 
tion pictures,  with  a  capital  of  SI, 000,000. 


Cleveland,  Ohio.  —  The  Chester- Xinth 
Amusement  Company  is  seeking  a  charter  to 
make  motion  pictures.  Joseph  Diener,  Henr;. 
M.  Lostig,  George  A.  Grieble  and  G.  K.  Ai- 
geier  are  the  sponsors,  and  the  nrm  is  capi- 
talized at  S5.000. 


Xew  Y'ork. — The  Post  Films  Company.  Inc.. 
will  manufacture  motion  pictures-  under  their 
charter.  C.  E.  Elliott.  M.  E.  Elliott  and  A. 
Giden  are  the  directors.  The  nrm  is  capi- 
talized at  Si'J.O'."'. 


ceeding  Manager  Coughlm.  W.  G.  Seib_has 
been  appointed  traveling  salesman  of  the  omce. 


The 


Forty-sixth  street  Xew  York  office  o: 
the  Mutual  has  been  moved  temporarily  to  the 
Twenty-third  street  offices,  while  the  up-town 
offices  "are  undergoing  alterations.  The  Twen- 
ty-third and  Forty-sixth  street  branches  will 
then  be  combined  as  soon  a;  repairs  are  com- 
pleted. 


Fred  G.  Sliter.  formerly  salesman  connected 
with  the  Albany  branch  of  the  Mutual  Film 
Corporation,  has  been  made  manager  of  the 
office,  succeeding  W.  F.  Holderman.  who  re- 
signed. 


46 


EXHIBITORS  HERALD 


PARAMOUNT'S  SERIAL  DEPARTMENT  PLACED 
IN  HANDS  OF  E.  A.  McMANUS,  NEWSPAPER  MAN 


Is  Especially  Engaged  to  Handle  Distribution  of  Concern's 
Initial  Photonovel  in  Thirty-Two  Parts 
Soon   to   Be  Issued 


The  serial  department  of  Para- 
mount now  is  under  the  management 
of  Edward  A.  McManus,  a  newspaper 
man  of  wide  acquaintanceship  in  the 
trade,  who  was  engaged  last  week. 

Mr.  McManus  was  especially  en- 
gaged to  handle  the  output  of  the 


E.  A.  McMANUS 

first  Paramount  serial,  which  will  be 
offered  to  exhibitors  in  thirty-two 
parts,  at  the  rate  of  two  each  week. 

Serial  Name  not  Given 

The  new  serial  manager  has  not 
yet  announced  to  the  trade  the  name 
of  the  photonovel  production  or  the 


stars  who  will  be  featured.  McManus 
is  the  originator  of  the  moving  pic- 
ture serial  running  in  novelized  form 
in  newspapers.  His  first  venture  in 
this  line  was  a  picture  produced  sim- 
ultaneously in  hundreds  of  motion 
picture  houses  on  the  day  the  coun- 
terpart of  those  particular  episodes  of 
the  picture  appeared  in  the  daily 
newspapers  throughout  the  country. 

His  first  success  in  this  line  was 
"What  Happened  to  Mary?"  This 
was  followed  by  "Who  Will  Marry 
Mary?"  Both  these  stories  appeared 
in  serial  form  in  leading  newspapers 
and  magazines  throughout  the  coun- 
try, while  the  picturized  versions 
were  running  in  the  theaters. 

"The  Exploits  of  Elaine-'  and  "The 
Perils  of  Pauline,"  tales  of  the  doings 
of  two  young  women  who  came  to 
be  known  from  coast  to  coast,  were 
other  successes  of  McManus'  man- 
agership. 

Headed  International 

When  the  International  Film  Ser- 
vice was  inaugurated  last  year,  Mr. 
McManus  was  placed  at  its  head. 
For  a  long  time  he  has  held  respons- 
ible executive  positions;  as  one  of  the 
heads  of  the  William  R.  Hearst  or- 
ganization  for  several  years. 

The  negotiations  which  led  to  the 
engagement  of  Mr.  McManus  as  man- 
ager of  the  Paramount  serial  depart- 
ment were  finished  this  week,  fol- 
lowing shortly  on  the  announcement 
of  that  organization's  purpose  to  dis- 
tribute its  first  serial.  Mr.  McManus 
will  begin  work  soon  with  the  Para- 
mount organization  and  the-  first 
Paramount  serial  will  be  released  ear- 
ly in  September. 


RELIEF  SEEN  BY  PENNSYLVANIA  TRADE  IN 

SELECTION  OF  SHATTUCK  AS  CENSOR  CHIEF 


Philadelphia    Lawyer    States    He    Has    His    Own  Ideas 
Concerning  Reel  Cutting;  Big  Fund  Set 
Aside  for  Board 


With  the  appointment  by  Governor 
Rrumbach  of  Frank  R.  Shattuck,  as 
the  official  censor  for  the  state, 
Pennsylvania  gains  much  needed  re- 
lief, it  is  the  opinion  in  the  Philadel- 
phia and  Pittsburgh  trade. 

The  successor  of  J.  Louis  Breiting- 
cr,  who  was  forced  through  political 
reasons  to  resign  last  January,  is  a 
Philadelphia  lawyer,  who  frankly 
states  he  has  no  special  knowledge  of 
the  motion  picture  industry  but  has 
his  own  ideas  concerning  censorship. 


States  His  Views 

"Hard  and  fast  rules,  such  as  the 
rule  permitting  only  the  'eight-foot 
kiss'  mean  little  to  me,"  says  Mr. 
Shattuck  "and  I  will  judge  every  pic- 
ture on  its  merits,  being  personally 
disposed  to  guard  against  features 
that  might  incite  to  crime  more  than 
against  alleged  improprieties." 

Mr.  Shattuck  was  sworn  into  of- 
fice before  Judge  John  M.  Patterson, 
in  Common  Pleas  Court  No.  1  Phil- 
adelphia, last  week,  and  he  has  filed 


his  oath  of  office  with  the  secretary 

of  state  at  Harrisburg. 

$103,720  Appropriated 
There  will  be  no  lack  of  funds  with 
which    to  conduct  the  office  of  the 
State  Board  of  Motion  Picture  Cen- J 
sors  to  be  appointed  by  the  governor  J 
during  the  next  two  years,  as  $103,72(1 
of    Pennsylvania    taxpayers'  monejl 
was    appropriated    to    maintain  thi 
board.   

3  INDIANA  SHOWS 
ARE  CLOSED  BY 
FIRE  MARSHAI 


H.  H.  Friedly,  Indiana  fire  ma  J 
shal,  in  a  campaign  for  fire  preve\ 
tion,  last  week  closed  the  Theatoriuj 

at    Newcastle,   the    Star  Theater 
Frankfort  and  the  Bagford  Theatj 

at  Hagerstown. 

These  theaters  were  forced  to  do  1 
their  doors  three  days  after  the 
auguration  of  the  campaign  and  y>\ 
not  be  allowed   to  open   until  tli| 
comply  with  the  fire  laws. 

Complaints      against  the' 
houses  were  made  because  of  ina  J 
quate  fire  escapes,  and  the  operat| 
of  projection  machines  which  are 
properly  inclosed. 

In  a  bulletin  just  issued  the 
marshal  points  out  that  many  of 
owners  of  film  houses  do  not  Si; 
to  realize  how  necessary  it  is  in 
name  of  safety  to  keep  booths  ell 
at  all  times,  and  entirely  free  fj 
loose   films,  hot  carbons,  scrap; 
films  and  other  combustible  mateil 
Attention  is  called  to  the  rule  pre! 
ing  metal  boxes  for  these  mate  J 
and  scraps.    The  operator's  boo' 
supposed   to  be  fireproof,  and 
assumed  that  a  blaze  started  in  1 
booth  will  not  spread  to  the  au  I 
rium.    At  the  same  time,  any  sif 
or  flame  in  the  booth  is  liable  to  1 
a  panic  in  the  average  picture 
audience,  with  loss  of  life,  injur 
disaster. 


CHICAGO  FILM 
WORKERS  BACK 
AFTER  WALKCP 


The   film   inspectors  employe^B 
the  various   film  exch 
cago    have    abandoned    the  idBjt 
unionizing,  and  have  returned  tcj 

old  positions. 

The  trouble,  which  had  been  I 
ing  for  some  time  and  whicj 
minated  in  a  walkout  about  I 
weeks  ago,  was  the  result  of 
tempt  to  get  the  inspectors  t(l 
a  union.  They  were  not  seekl 
advance  in  wages  so  much  as  H 
nition. 

The  policemen  who  were  st| 
outside  of  the  large  excl 
throughout  the  "loop"  districl 
been  withdrawn  and  the  m:f 
say  there  will  be  no  more  troj 


Rupert 
Julian 


■>  i 


BLUEBIRD  SPECIAL 

Rupert  Julian  &  Ruth  Clifford 

BLUEBIRD  STARS  IN 

"MOTHER  O'  MINE" 

;HE  special  BLUEBIRD  photo  play— "MOTHER 
O'  MINE" — is,  without  a  doubt,  the  most  delight- 
ful human  interest  play  of  the  season.  It  is  a  play 
that  will  establish  BLUEBIRDS  in  your  house.  A 
BLUEBIRD  that  far  surpasses  the  average  high 
class  feature.    It  is  a  classic.    Those  showing 
"Mother  o'  Mine"  should  triple  their  receipts.    Those  about 
to  book  BLUEBIRDS  WILL  FIND  THIS  FEATURE  A 
MAGNIFICENT  OPENING  PICTURE.     Book  through 
any  BLUEBIRD  Exchange  or— 

BLUEBIRD  PHOTO  PLAYS,  Inc. 


1600  Broadway, 


New  York  City 


Arrange  to  see  ' Mother  o  Mine"  at  your  BLUEBIRD 
Exchange  — You*  11  see  the  finest  picture  of  the  season. 


it  BiE  | 
|      STARS  M 

?        ONLY  W 


Mutual  Film  Corporation 

Mil 7 Soon  Present  The 
MoslBemfifalShrmAmenca 


IN  A  SERIES  OP  SUPERrDE  LUXE 
MUTUAL  PICTURES.  AMONG  THE  FIRST 
TO  BE  PRESENTED  WILL  BE 

" QUEEN  X** 
*A  DAUGHTER  of  MARYLAND 
"REPUTATION"* 

Director  JOHN  B.  OWtEN 


Dontmiss  this  opportuniti].  Sendinijou- 
applicalionaioaae!  Calibre  or  write 
tjour  uearest  Mutual  Film  Exchar&e. 


MUTUAL  FILM  CORPORATION 

John  R  Freuter  President 
EXECUTIVE  OFFICES  .220  S-STATE  ST,  CHICAGO 

'Exchange?  &vercjwkere 


AMERICAN  FILM  COMPANY,  INC.,  Preset 


BY  JULIUS  GRINNELL  FURTHMANN.  IN  ^  

HVE  ACTS.  DIRECTED  BY  HENRY  KING. 
RELEASED  THE  WEEK  OF  AUGUST  6TH .  ~ 

CA  beautiful  woman  becomes  ike  spy  of  a  foreign power  ikal 

she  may  avenge  herself  onhez '  husband's  slayer.  An  mum 
-ally  timely  play.  Booking now at all 'Mutual bkdianyes'. 


'Produced,  by 

AMERICAN  FILM  (DMPANY,  INC- 


dii+rtbufod 

MUTUAL  FILM  CORPORATION 

JohnltFreufer4Pt<n. 


EXHIBITORS  HERALD 


Herbert 
Brenon 

ike  FALL 

of  tKe 

ROMANOFFS 

WA  ILIODOR 

(former  confidant  of 
Rasputin. Czar  and  Czarina) 

reveals  the  true  story  of 
Rasputin,  real  ruler  of 
Russia,  and  most  astound- 
ing adventurer  of  modern 
times ;  shows  this  false 
prophet  rising  from  peasant 
filth  to  the  silken  splendors 
of  Petrograd,  where  he 
makes  Grand  Dukes  and 
money  masters  his  servants 
and  the  Czar  himself  his 
humble  follower;  depicts 
his  discovery  of  the  Mad 
Monk  lliodor.  an  educated 
man  he  endeavored  to 
enslave :  portrays  Iliodor's 
imprisonment  and  escape, 
and  graphically  pictures 
Rasputin's  bloody  ascent 
to  supreme  power,  the 
great  conspiracy  ending  in 
his  sensational  death,  and 
the  dawn  of  the  Revolu- 
tion in  which  was  born 
the  Free  Russia  of  today. 


Practiced  ttr  special  arr\sr.cejT*2ni 
withM>L€v/:£.J  Selzrock  ecfeL'  rlie 
aerbertBrerion  ciimCorKraticri 


-Address  All  Cocnmaniastici 
ILICOOR  PICTURE  CORPC«/\ 
7Q9  Seventh  Avenue 


4 


EXHIBITORS  HERALD 


I 


A  SLACI 

SI 

WHY  WE 


I 


Produced  by 

Emerald  Motion  Picture 

Written  and  Directed  by 

Frederick  J.  Ireland 


Co. 


7  Reels — Featuring — 7  Reels 

Edward  Arnold  and  Byrdine  Zuber 

Supported  by  a  Capable  Cast 

The  "Slacker's  Heart"  is  a  typical  Yankee  photoplay  designed 
for  the  purpose  of  refuting  malignant  accusations  against  American 
patriotism.  It  carries  the  endorsement  of  the  leading  officials.  You 
can  help  the  United  States  by  booking  the  picture  now. 

Now  Boo  kin} 

GREIVER  &  HERZ 


Consumers  Building 


"Always  Something  New" 
Phone  Harrison  3742 


CHICi 


■a  WAVAV.'.W.V.WWW  i 


S  HEART 
C  AT  WAR 

r  r 

Greiver  &  Herz,  July  31,  1917. 

Consumers  Bldg.,  Chicago. 
Gentlemen : 

Your  picture  opened  here  today  for  an  indefinite  run,  and  I 
wish  to  congratulate  you  on  its  great  success.  At  each  performance 
the  audience  were  highly  pleased  and  enthusiastic  over  it.  I  am 
confident  of  it  being  one  of  the  biggest  money  getters  ever  in 
this  city. 

Very  truly  yours, 

CHARLES  Z.  SCHAEFER, 

Manager  Casino  Theatre. 
58  W.  Madison  Street,  Chicago  Loop. 


The  "Slacker's  Heart"  appeals  to  the  honor  of  every  true  Amer- 
ican citizen,  regardless  of  birthplace,  creed  or  station.  Seven  Reels 
of  Heart  Gripping  Pathos,  Startling  Situations,  Forcible,  Convinc- 
ing Acting  and  Sensational  Climax,  Which  Brings  the  Spectators 
to  Their  Feet.  No  Battle  Scenes,  No  Blood  Shed,  No  Weekly  News, 
No  Cut-ins.  A  GREAT  STORY;  GREAT  CAST;  GREAT 
PRODUCTION. 

nois  and  Indiana 

GREIVER  &  HERZ 

"Always  Something  New" 
isumers  Building        Phone  Harrison  3742  CHICAGO 


EXHIBITORS  HERALD 


ictuin||i 


■i:!;:i:iii:::5=.-B:.i  ,. 

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iliiinin 


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Willi 


•A    I!  saiipiiliii 

X    Adttsorx  Board: 

H  SAMUEL  GOLDFISH 
m~  Cbalrnian 
SS  EDGAR  SELWTJf 
?"S  IRVIN  S.  COBB 
Si.  ARTHUR  HOPKINS 
Sfe  MARGARET  MAYO 
=  KOI  COOPER  MEGRUE 
Sr  ARCHIBALD  SELWYH 
3=  CROS«Y  GAI'JE 

PORTER  KMKRSON 
35  BROWNE 


Two  Goldwyn  Pictures  Win 
$728,000  in  Contracts. 

GOLDWYN'S  only  trade  showing  in  all  America  to  date  is  the  one  held 
last  week  in  Chicago  when  an  invited  group  of  exhibitors  saw  Ltadge 
Kennedy  in  "Baby  Mine"  and  Mae  Marsh  in  another  production  not  yet 

announced  by  name  to  the  public. 

As  a  result  of  this  one  Chicago  stowing  Goldwyn  booked  contracts  in  a  single 
afternoon  aggregating  $728,000. 

In  other  words:  Goldwyn  Pictures  sell  themselves  on  sight  to  the  biggest  and 
ablest  exhibitors  of  the  nation;  sell  themselves  through  sheer  merit;  through 
their  strength  and  beauty  and  because  they  reveal  in  every  foot  of  their  length  the 
fact  that  skilled  producers  have  fut  their  hearts  and  brains  into  the  making  of 

them. 

When,  within  the  next  few  days,  Goldwyn  Pictures  are  revealed  at  trade  showings  in  our 
twenty-five  offices  in  North  America  even  yon  cannot  conceive  of  the  sensation  they  will  create, 
or  estimate  the  volume  of  bookings  these  showings  will  induce. 

We  have  been  truthful  and  accurate  about  Goldwyn  Pictures.  We  have  awaited  their  comple- 
tion before  announcing  their  virtues.  .  .  .  And  Robert  Lieber,  the  great  Indianapolis  exhib- 
itor, voices  the  opinion  of  hundreds  of  exhibitors  when  he  says  :   "Goldwyn  Pictures  are  better 

than  you  ever  said  they  would  be." 


Corporation 


IIIIHI 


■  .XV::- 


16  E.  42d  ST..  NEW  YORK  CITY 


Telephone:  Vanderbilt  11 


Vv' 

X 


DRAFTED ! 


1  f 


Billy  West 

by 

Wise  Exhibitors 


S| 

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!  : 

m 

St 

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KING-BEE  FILMS  CORPORATION 

LONGACRE  BUILDING,  NEW  YORK  CITY 


11 


EXHIBITORS  HERALD 


7 


You'd  Better  Grab  This  Now!! 


7irst 

appearance 
In  Pictures  of 


REX  BEACH 


DR.  EDW.  A.  SALISBURY 
and  MARY  ROBERTS  RINEHART 

Doing  the  Kind  of  Things  They  Write  About 

12,000  Mile  Exploring  Expedition  to 
Central  and  South  America,  the  Islands 
of  the  Caribbean  and  the  Forbidden 
Retreats  of  the  San  Bias  Indians 

SIXTEEN  REELS  ONE  A  WEEK 


REX  BEACH 


Means  Prestige  and 
Real  Business  to  Any  Theatre 

GET  BUSY  ON  THIS  AT  ONCE 

Also 

The  First  Official  French  Government  Pictures 

"FIGHTING  IN  FRANCE" 

6  REELS 

Allied  Armies  Actually  on  the  Firing  Line 

Loaned  by  the  French  Government  to  the  New  York  World 


THE  REAL  GOODS 


PLAY  IT  NOW 


UNITY  PHOTOPLAYS  CO., 


207  S.  WABASH  AV. 
CHICAGO 


FRANK  ZAMBRENO,  Pres. 


EXHIBITORS  HERALD 


72  CHICAGO  THEATRES 

RUNNING 

"DO  CHILDREN  COUNT?" 

This  series  of  twelve  25-minute  features  presenting 

LITTLE  MARY  McALISTER 

IS  SWEEPING  THE  NATION 


★    ★  ■*• 


Most  Extraordinary 
NOT  A  CANCELLATION  IN  THE  UNITED  STATES 

RUN  EVERY  WEEK  FOR  A  SURE-FIRE  MONEY  GETTER 

Book  Through  K.  E.  S.  E. 


1333  Argyle  St.,  Chicago 


r'.KL"-'E',i"-SuicE" 

to 


<feir  WHY  WORRY 


TRAOE    MARK  REGISTERED 


over  poor  projection?  Install  a  Simplex  and  enjoy  peace  of  mind. 
Thousands  have  done  it,  why  not  you?  Every  Theatre  in  Chicago 
loop  is  using  Simplexes.    There's  a  reason ! 

HERE  ARE  A  FEW  OF  THEM: 

Enclosed  mechanism,  protecting  all  gears  from  dirt  and  dust 
and  eliminating  the  danger  of  fire. 

Set  shutter  and  focus  lens  while  machine  is  running. 

Heavy  condenser  mount  stops  all  breakage,  of  condensers. 

Solid  pedestal,  eliminating  all  vibration. 

'Large  magazines,  carrying  2,000  feet  of  film. 

SIMPLEX  MEANS  PERFECTION  IN  PROJECTION. 

We  will  give  you  credit  on  your  used  machines  for  a  new  one, 
providing  yours  is  a  Simplex,  Powers  or  Motiograph  machine. 

We  carry  a  large  stock  of  all  the  latest  model  machines  at  all 
times  for  immediate  delivery. 


Exhibitors  Supply  Company,  Inc. 


407-408  Mailers  Bldg. 
5  S.  Wabash  Avenue 
CHICAGO,  ILL. 


203-13  Stewart  Block 
179  N.  Illinois  Street 
Indianapolis,  Ind. 


NOT  CONNECTED  WITH  ANY  COMBINE 


nr. 

Si*! 


|  .the: 

MARTIN  J.  QUIGLEY,  Editor 


(>•»■••■  •••f*"S 


Published  Weekly  by  EDITORIAL  and  EXECUTIVE  OFFICES 

EXHIBITORS  HERALD  CO.  203  South  Dearborn  Street.  Chieago 

Mication  Of/ice:    1114  North  Soul..  Oak  Park  Tel..  Harrison  7S5S 


NEW  YORK  OFFICE 

14S0  Broadway.     Tel..  Bryant  5111 
James  Beecroft,  Manager 


Entered  as   second  class  matter  at   the   Post    Office  All  editorial  coty  and  correspondence,  and  advertising  coiy  should  be  ad- 

at    Oak    Park      III.    under-  the  Act    of   March    3,    1879  dressed  to  the  Chicago  office.    Insertion  in  following  issue  cannot  be  guaran- 

—  —  ■ —  ■   teed  on  advertising  copv  not  received  trior  to  6  }.  m.  on  Tuesday  of  each 

SUBSCRIPTION   PRICE   $1.50    YEARLY  week. 


Volume  V 


AUGUST  11,  1917 


Number  7 


A.  E.  A.  Outlines  Plan 

THE  "Herald"  hails  as  a  pleasant  duty  the 
task  of  directing  the  attention  of  motion 
picture  exhibitors  throughout  the  country  to 
the  outline  of  policy  of  the  American  Exhibitors 
Association  issued  by  Charles  C.  Pettijohn, 
general  manager,  and  printed  in  full  on  another 
page  of  this  week's  issue. 

The  statement  is  not  intended  to  be  a  com- 
prehensive program  of  what  the  new  associa- 
tion intends  to  accomplish.  The  men  promot- 
ing this  organization  are  content  to  build  slowly 
and  well  and  do  not  intend  committing  an  ex- 
tensive program  to  paper — and  leaving  it  there. 

Even  the  casual  observer  must  be  struck 
with  the  simple  common  sense  which  is  the 
basis  of  the  outline  of  policy.  In  the  first 
place,  the  organization  is  to  be  one  for  exhibit- 
ors and  for  no  one  else.  A  member  must  be  a 
theater  owner — a  person  whose  chief  interest  in 
exhibitor  organization  is  to  protect  his  invested 
capital. 

Along  this  same  line  the  organization  will 
not  concern  itself  with  money-making  schemes 
— it  is  not  an  organization  "for  profit,"  but  one 
aimed  to  safeguard  and  promote  the  business 
of  exhibiting  motion  pictures,  allowing  and 
assisting  the  members  to  gain  the  "profit,"  not 


out  of  the  organization,  but  out  of  their  indi- 
vidual investments. 

Again — like  every  real  organization  of  a 
similar  nature — it  will  depend  for  support  upon 
dues,  donations,  etc.  .That  is,  the  association 
will  be  for  the  exclusive  benefit  of  its  members 
and  because  of  the  advantages  it  has  to  offer  its 
members  will  be  glad  to  support  it. 

As  for  its  internal  organization,  it  is  to  be  so 
constituted  that  it  will  be  for  the  benefit  of  all 
and  it  will  be  impossible  for  any  few  members 
to  gain  control  of  it. 

The  new  association  will  oppose  and  com- 
bat all  the  evil  influences  which  the  exhibitors' 
league  was  supposed  to  oppose  and  combat  but 
did  not — legalized  censorship,  excessive  and  un- 
just taxation,  general  political  interference,  un- 
warranted and  unjust  requirements  from  dis- 
tributors and  the  unwholesome  picture. 

.  It  appears  that  exhibitors  are  to  be  given 
a  real  business-like  organization  offering  the 
advantages  and  the  protection  which  all  ex- 
hibitors need. 

If  you  are  looking  for  an  organization  which 
has  a  real  reason  for  existence — investigate  the 
plan  and  policy  of  the  American  Exhibitors 
Association. 


r.  mmmmmmmmimmmmmum 


l  usiiiBiiiKi:  u'.  .vi'jiA.i  NK-  *  »Bil  t 


Free  Pulpit— Free  Press— FREE  PICTURES 


10 


EXHIBITORS  HERALD 


Summary  of  Current  Issue 


News  of  the  Week 

Page 


Judge  Tugwell  Bares  Ochs'  "Under  My  Hat"  Scheme....  11 
"The  Warrior,"  with  Maciste,  the  Giant,  in  Last  Two 

Weeks  on  Broadway  Goes  Big.     12 

Canadian   Girl   Inspectors   Blamed  by   Exhibitors  for 

Poor  Condition  of  Film    _   12 

Triangle  Fights  Artcraft  to  Get  William  S.  Hart   12 

A.  E.  A.  Plans  Outlined  for  U.  S.  Theater  Owners....  13 
Clara   Kimball   Young  Wins   Release  from   Selznick ; 

Forms  Own  Company   _  _  —  ..   14 

Zambreno  Gets  Big  YVar  Films  for  Two  States   14 

"Mother- Love,  and   the   Law,"   First   Film  of  Crystal 

Photoplays  Corporation,  Is  Finished   _   15 

German  Kaiser,  Czar  and  Rasputin  Picturized  in  "The 

Fall  of  the  Romanoffs"    -  —  15 

Rembusch  Heads  A.  E.  A.  Body  on  Organization   15 

Don't  Sell  Mutilated  Film  Until  War  Ends,  Is  United 

States  Plea  ;  German  Buyers  Active    16 

Mabel  Normand  Is  Brought  Into  Goldwyn  Fold   16 

Raise  Prices  to  Fifteen  Cents,  Freuler  Tells  Exhibitors..  17 
Six  Five-Reelers  and  Many  Lesser  Films  Under  Way 

Make  Universal's  Busiest  Month    17 

World  Program  System  Proves  Its  Value  at  Chicago 

Exposition,  Says  Brady     18 

Dorothy  Dalton  Becomes  Paramount  Star;  to  Appear  in 

Eight  Films  Yearly  Under  Ince    18 

Exhibitors  Beat  $500  Theater  Tax  in  London,  Ont   18 

Guy  McConnell,  Film  Producer  and  Writer,  Made  Di- 
rector-General of  Wholesome  Corporation   19 

Emerson  Cuts  and  Assembles  Fairbanks  New  Film  on  • 

Way  to  New  York    19 

.Next  Edgar  Lewis  Film  in  Production  Will  Arrive  in 

New  York  Early  in  August    20 

Two  Big  Essanay  Features  for  August  and  September 

Showing  at  K-E-S-E  Offices    20 

Goldwyn  Trade  Showings  in  Chicago  Bring  Contracts 

from  Big  Exhibitors    21 

J.  C.  Green,  Veteran  Exhibitor,  Secures  "Great  White 

Trail"  for  Canada  and  Alaska —  _  _   21 

Corona  Company  Soon  to  Start  New  Feature ;  to  Film 

Noted  Writer's  Works    _  -   22 

Essanay  to  Star  Mary  McAlister  in  "Pants,"  Her  First 

Five-Reeler,  Scheduled  September  10    22 

"The  Woman  God  Forgot"  Is  First  Farrar  Picture  for 

Artcraft,  Greene  Announces      22 

New  Projection  Device  Invented  Which  Cuts  Cost   22 

M.    H.    Hoffman    Offers    Exhibitors    Trade    Plan  for 

Elimination  of  Middlemen  _   23 

J.   B.    Maxwell   Made   Executive  Director  of   Paralta ; 

Anderson  Creates  Office   -  _   23 

H.  C.  Allen  of  Peter  Pan  Corporation  Will  Start  Big 

Output  of  Short  Subjects  in  September    24 

Goldwyn  Distributing  Corporation  Contracts  for  Publi- 
cation of  Rex  Beach  Productions   ,  _   24 

Essanay   Reports   Unexpected  Demand  for  "Skinner's 

Baby"  Film   -  -   38 

Fire  Regulations  May  Drive  Exchanges  from  Washing- 
ton, D.  C   38 

"Co-Respondent,"  with   Elaine   Hammerstein,   Is  First 

Advance  M.  P.  Corp.  Film   _     45 


Reviews 

"The  Amazons,"  Famous  Players-Paramount  C.-D.,  Five 

Parts,  with  Marguerite  Clark    25 

"Souls  in  Pawn,"  Mutual  D.,  Five  Parts^with  Gail  Kane  25 
"Skinner's    Baby,"    Essanay    C.-D.,    Five    Parts,  with 

Bryant  Washburn   _  -  -   25 

"An   Even   Break,"   Triangle   C.-D.,   Five   Parts,  with 

Olive  Thomas   -  -  -  -  25 

"The  Stolen  Treaty,"  Vitagraph  D.,  Five  Parts,  with 

Earle  Williams   —  _  -   26 

"The  Iron  Ring,"  World  D.,  Five  Parts,  with  Arthur 

Ashley  and  Gerda  Holmes   _   26 

Selig  W  orld  Library   _  -  _  26 

"In  Slumberland,"  Triangle  D.,  Five  Parts,  with  Thelma 

Salter   _  -  -  -  -   26 

"One    Touch   of    Nature,"    Edison-K-E-S-E    C,  Five 

Parts,  with  John  Drew  Bennett  _   27 

"The    Cook    of    Canyon    Camp,"  Morosco-Parainount 

C.  D.,  Five  Parts,  with  George  Beban   27 

"Vernon,  the  Bountiful,"  Essanay  C,  S.  T.  28  Minutes, 

with  Rodney  La  Rock   —   27 

"The  Bridge  of  Fancy,"  Essanay  K-E-S-E  C„  S.  T.  28 

Minutes,  with  Mary  McAlister   _  _   28 

"What  Money  Can't  Buy,"  Paramount  D.,  Five  Parts, 

with  Jack  Pickford   _   28 

"Wife  Number  Two,"  Fox  D.,  Five  Parts,  with  Velaska 

Suratt   -      -   28 


Departments 

The  Film  Stock  Market   _   33 

Official  Cut-Outs  by  Chicago  Censors. —     33 

This  Week  at  Downtown  Chicago  Theaters  _   33 

Synopses  of  Current  Releases  _  35,  36 

News  of  Exhibitors  and  Exchanges  43,  44 

Calendar  of  Feature  Releases   39,  42 


Adolph  Zukor 

"THE  story  set  forth  in  the  news  columns 
*  this  week  to  the  effect  that  Mr.  Adolph 
Zukor  is  the  directing  genius  of  the  new  organi- 
zation which  is  to  distribute  forthcoming  Clara 
Kimball  Young  pictures,  directs  attention  with 
emphasis  to  the  fact  that  Mr.  Zukor  is  rapidly 
attaining  a  position  of  commanding  importance 
in  the  realm  of  motion  pictures. 

There  is  probably  no  executive  in  the  film 
trade  whose  associates  are  more  fiercely  parti- 
san and  loyal  toward  than  are  the  co-workers 
of  Mr.  Zukor.  Quiet  and  reserved  in  manner 
and  speech,  a  lightning  judgment  for  grasp- 
ing the  possibilities  of  a  situation,  an  almost 
unlimited  capacity  for  work — all  these  sterling 
qualifications  have  contributed  their  quota  to 
ward  advancing  Mr.  Zukor  toward  the  position 
in  which  he  dominates  a  number  of  the  great- 
est institutions  of  the  film  world  and  is  con 
stantly  adding  thereto. 

****** 

A  Contract  Incident 

CONTRACTU  AL  relations  between  pro- 
ducers  and  players  probably  have  given  rise 
to  more  useless  litigation  and  waste  effort  than 
any  other  single  cause  in  this  business.  Almost 
invariably  the  contract  is  broken  by  the  player 
and  frequently  for  no  better  reason  than  tem- 
peramental unrest.  In  certain  cases,  however, 
this  has  not  been  true  and  deliberate  bad  faith 
of  the  producer  has  been  the  disrupting  factor. 

An  unusual  incident  to  a  contract  breaking 
episode  occurred  recently  when  the  Ochs  trade 
paper  announced  its  unwillingness  to  print  the 
advertisement  of  Clara  Kimball  Young  when 
she  abandoned  the  Selznick  management.  A 
feature  that  contributes  greatly  to  the  unusual- 
ness  of  this  incident  is  that  Miss  Young  is  by 
no  means  the  first  player  that  has  abandoned 
a  contract  and  subsequently  come  to  the  afore- 
mentioned publication  with  advertising  copy,  h 

Aside  from  the  complicating  element  in  this 
incident,  the  "Herald"  believes  that  a  trade 
paper  is  greatly  exceeding  its  proper  function 
when  it  attempts  to  do  police  duty  in  connec- 
tion with  the  private  business  transactions  oi 
anyone  in  the  trade  whether  it  be  an  exhibitor 
a  producer,  a  distributor  or  a  player. 

Martin  J.  Quigley. 


UDGE  TUGWELL  BARES  OCHS'  "UNDER  MY  HAT"  SCHEME 


Alleges  Harry  A.  Sherman  Offered  Old  Organiza- 
tion Chief  Plan  to  Make  Films  Bearing  League 
Name  as  Producer  and  Share  Per  Cent  of  Profits; 
Herrington  Makes  Charges 


In  a  speech  before  the  Motion  Picture  Theater  Owners'  Association,  in 
hicago  this  week,  Judge  A.  P.  Tugwell,  who  represents  California  in  the 
.merican  Exhibitors  Association,  declared  that  Harry  A.  Sherman,  president 
f  the  Sherman  Pictures  Corporation  of  New  York,  has  offered  Lee  A.  Ochs 
proposition  whereby  Sherman  will  make  or  obtain  films  which  will  bear  the 
-ords  "Produced  by  Motion  Picture  Exhibitors  League  of  America."  Judge 
'ugwell  stated  that  Sherman  had  promised  to  turn  over  to  Ochs  and  his 
rganization  10  per  cent  of  the  profit  from  the  venture. 

"During  the  convention  in  Chicago,"  Judge  Tugwell  declared  to  the  Asso- 
iation  exhibitors,  "Ochs  told  the  delegates  that  T  have  a  big  proposition 
nder  my  hat  for  you  and  the  organization!'  And  that  big  proposition  is  the 
larry  Sherman  offer. 

"Anything  But  Cattle" 
"Great  is  the  ox  that  leadeth  the  cattle,"  said  Judge  Tugwell,  "but  I  be- 
ieve  we  exhibitors  who  have  founded  this  great  organization  for  the  exhibitor, 
he  American  Exhibitors  Association,  have  conclusively  proven  that  we  are 
iusiness  men  and  are  anything  but  cattle." 
At  the  meeting  of  the  Chicago  As-  American  Exhibitors  Association.  We 
lociation  it  was  the  general  consensus     have  banded  together  a  group  of  big 


I'f  opinion  among  the  theater  own- 
rs  that  the  majority  of  the  bona  fide 
xhibitors  who  now  are  with  the  old 
■rganization  soon  will  be  enrolled  as 
ncmbers  of  the  American  Associa- 
ion. 

Fred  J.  Herrington,  organizer  in 
'he  old  organization  before  being 
orced  to  resign,  told  the  theater  own- 
rs  that  in  twenty-five  states  where 
pe  had  campaigned  that  scores  of 
■xhibitors  had  continually  asked  the 
>ne  cjuestion:  "Why  should  we  join 
sour  league  when  it  has  never  done 
inything  for  us?" 

Varner  Does  Greatest  Act 
"Among  all  the  other  men  in  the, 
industry,  H.  B.  Varner,  of  Lexington, 
N.  C,  has  done  more  in  one  act  for 
the  industry  than  any  other  individual 
in  the  United  States,"  said  Herring- 
ton. 

"Mr.  Varner  is  a  man  of  affairs, 
and  he  really  knows  the  big  men  of 
affairs  in  this  country.  This  asset, 
plus  the  power  of  the  screen,  which 
was  back  of  him,  enabled  him  to  kill 
pending  legislation  against  the  indus- 
try and  a  direct  taxation  of  the  re- 
ceipts of  every  motion  picture  the- 
ater in  this  country.  It  was  Mr.  Var- 
ner who  fought  Ochs  at  Washington, 
when  Ochs  had  virtually  agreed  that 
taxation  would  be  all  right,  and  he 
saved  every  exhibitor  from  paying  a 
big  tax  which  would  have  put  hun- 
dreds of  houses  out  of  business. 

"The  present  administration  of  the 
tottering  old  organization  does  not 
want  the  organization,  it  wants  the 
name,  and  what  the  name  has  stood 
for  in  the  past,  purely  for  personal 
purposes.  The  big  men  of  the  past 
have  stepped  out,  and  have  allied 
themselves  with  the  American  Ex- 
hibitors Association. 

Business  Men  Banded 
'You  who  were  expelled  from  the 
Chicago  branch,"  continued  Herring- 
ton, "should  be  glad  you  are  in  the 


business  men — men  with  power  and 
who  represent  millions  of  dollars  in 
theater  interests.  Our  aim  is  to  com- 
bat the  Exhibitors  Trade  Review,  and 
the  old  organization.  These  are  strong 
words.  The  Ochs  paper  has  done 
more  to  place  upon  you  the  deposit 
system  than  any  other  business  group 
in  the  industry. 

"Paramount  would  feel  insulted  if 
you  said  to  the  officials  of  that  con- 
cern that  it  still  is  using  the  deposit 
system  as  much  as  ever.  Paramount, 
however,  has  just  changed  the  system 
around  a  bit  so  it  doesn't  look  the 
same.  But  you  pay  in  advance  for 
your  films  just  the  same.  The  Trade 
Review  is  supposed  to  be  operated  by 
the  old  organization,  but  that  is  a 
lie.  The  Trade  Review  is  operated 
and  owned  by  Ochs  and  others,  it 
gets  Paramount  advertising,  and 
therefore  dares  not  oppose  the  Para- 
mount deposit  system. 

Would  Not  Print  Facts 

"Paramount  defended  censorship, 
but  the  Trade  Review  did  not  print 
this  fact,  simply  because  Paramount 
advertises  in  that  publication. 

"But  there  is  one  man  in  the  in- 
dustry— Carl  Laemmle,  president  of 
Universal,  whom  the  Trade  Review 
could  not  whip  into  advertising. 

"The  Trade  Review  did  not  say  that 
there  was  anything  wrong  with  the 
act  of  Jack  Kerrigan  when  he  left 
Universal  with  a  half  finished  feature 
production  on  that  concern's  hands. 
And  one  of  the  most  glaring  instances 
of  proof  that  this  paper  prints  news 
for  the  exhibitor  according  to  the 
dictates  of  its  advertisers  is  the  re- 
cent Clara  Kimball  Young  episode. 
Afraid  of  Selznick 

"The  Trade  Review  had  the  audacity 
to  announce  to  the  trade  that  owing 
to  the  circumstances  of  the  case,  the 
paper  had  to  refuse  Clara  Kimball 
Young  advertising.  The  facts  are  that 
Selznick  advertises   with   the  Trade 


Review,  and  had  that  paper  accepted 
Clara  Kimball  Young  advertising,  it 
would  have  lost  Selznick's  business. 

"The  Trade  Review  had  the  guts 
to  ask  the  old  organization  for  $25,- 
000  in  cash  for  the  stock  the  old 
organization  holds  in  the  paper  un- 
less the  members  backed  Ochs  for 
re-election    at   the  convention. 

"We  must  have  honest  trade  papers. 
The  Exhibitors  Herald,  News,  World 
and  Motography  are  legitimate  trade 
papers.  They  are  published  for  the 
exhibitors  by  men  who  make  a  busi- 
ness of  publishing:,  and  their  pub- 
lishers do  not  use  the  exhibitors 
without  the  exhibitors'  knowledge  to 
get  business — nor  do  they  virtually 
force  subscriptions.  These  I  have 
named,  are  legitimate  papers,  gentle- 
men, but  not  the  Trade  Review. 
Most  Powerful  Organization 

"I  hold  out  no  olive  branch  to  the 
manufacturer  and  distributor.  I  am 
in  the  harness  for  the  exhibitor  first, 
last  and  always.  If  the  exhibitor  is 
treated  right,  then  you  will  find  that 
all  of  the  other  parts  of  the  industry 
are  right.  But,  remember,  the  ex- 
hibitor is  the  foundation. 

"We  have  organized  in  the  Ameri- 
can Exhibitors  Association  the  most 
powerful  organization  of  exhibitors 
ever  formed  in  any  country  since  the 
inception  of  the  motion  picture  in- 
dustry— and  there  is  no  doubt  in  my 
mind  but  what  this  new  organization 
will  bring  perfect  peace  and  the  long 
looked  for  equity  which  should  and 
will,  before  long,  exist  between  the 
theater  owner  and  the  manufacturer." 

Within  the  next  week  the  branch 
of  the  old  organization  in  Chicago 
will  receive  a  formal  resignation  from 
all  former  members  now  allied  with 
the  American  Exhibitors  Association. 
Reasons  for  resigning  will  be  given 
in  the  paper,  which  later  will  be  pub- 
lished in  the  trade  journals,  it  is  an- 
nounced by  Henry  Schoenstadt,  presi- 
dent of  the  Chicago  local  of  the  A. 
E.  A. 

Plan  Tribute  to  Varner 

George  Henry,  former  president  of 
the  old  Chicago  league,  has  tendered 
his  resignation  and  joined  the  A.  E. 
A.  A  resolution  was  passed  at  the 
meeting  to  write  a  tribute  of  thanks 
to  be  presented  to  H.  B.  Varner  for 
lifting  from  the  shoulders  of  exhibit- 
ors the  war  tax  which  threatened  to 
settle  upon  them  and  which  would 
have  put  many  theaters  out  of  busi- 
ness. Adolph  Powell,  M.  A.  Choyn- 
ski  and  A.  J.  Krug  were  appointed  to 
frame  the  tribute. 

President  Schoenstadt  announced 
(Continued  on  page  16,  column  3) 


12 


EXHIBITORS  HERALD 


THE  WARRIOR,"  WITH  MACISTE,  THE  GIANT,  IN 
LAST  TWO  WEEKS  ON  BROADWAY,  GOES  BIG 


Film  and  Star  Continue  to  Be  Talk  of  Summer  Theater- 
goers in  New  York;  Crowds  Flock  to  See 
Raver's  Play  in  Criterion 


The  last  two  weeks  of  the  limited 
engagement  of  the  summer's  laugh- 
ing success,  "The  Warrior,''  started 
this  week  in  Xew  York  at  the  Crite- 
rion Theater.  Maciste  of  "Cabiria," 
the  giant  hero  of  the  Italian  war 
spectacle,  continues  to  be  the  talk  of 
summer  theater-goers  in  New  York, 
hundreds  of  whom  find  their  way 
from  the  hot  streets  every  afternoon 
and  evening  into  the  cool  audito- 
rium of  the  Criterion. 

Renewed  expressions  of  praise  for 
the  spectacle  come  to  Harry  Raver, 
who  brought  '"Cabiria"  to  the  United 
States  three  years  ago  and  is  spon- 
sor for  the  second  big  Italian  film 
production.  Emphasis  is  laid  on  the 
appearance   of  a   new   matinee  idol 


on  Broadway,  the  caveman  Ma- 
ciste, who  sends  from  the  trenches 
in  Italy  his  deep  appreciation  of  the 
enthusiasm  with  which  his  latest  ef- 
forts have  been  received  in  this  city. 
Maciste  promises  a  new  and  big- 
ger production  if  he  survives  the  con- 
flict in  which  he  is  now  fighting  for 
his  country. 

Several  large  theater  parties  were 
organized  during  the  week,  most 
notable  being  the  presence  at  the 
Criterion  of  eighty  members  of  the 
motor  division  of  the  United  States 
army.  With  Miss  Eleanor  Gates, 
playwright  and  novelist,  as  hostess, 
these  troopers  thoroughly  enjoyed  the 
ninety  minutes  of  combined  thrills 
and  laughs  which  "The  Warrior"  af- 
fords. 


GIRL  INSPECTORS  BLAMED  BY  CANADIAN 

EXHIBITORS  FOR  POOR  CONDITION  OF  FILM 


Some  Toronto  Exchanges  Hire  Licensed  Operators  to  Re- 
place Women,  Attaining  Splendid  Results;  Age  of 
Reels  Given  as  Reason  in  Many  Instances 


Toronto.  Ont. — A  number  of  Can- 
adian exhibitors  are  complaining 
about  the  condition  of  films  which 
they  receive  from  various  film  ex- 
changes. In  many  instances  the  bad 
condition  has  been  blamed  on  the  age 
of  the  film.  The  fault  is,  however,  with 
the  inspection  departments  of  the  ex- 
changes, it  is  said. 


It  has  been  the  policy  of  various 
exchanges  in  the  past  to  employ  girls 
on  the  inspection  benches.  Their 
work  has  not  been  entirely  satisfac- 
tory, as  they  did  not  watch  for  mis- 
frames,  but  were  satisfied  only  to  cut 
the  torn  sprocket  holes  out  of  the 
film. 

A  number  of  Toronto  exchanges 
already  have  secured  the  services  of 


licensed  operators  to  work  on  the  in- 
spection benches  1o  replace  the  girls. 
Splendid  results  have  been  attained 
since  this  change  has  been  made,  and 
the  exchanges  have  had  no  complaint 
whatever  from  the  exhibitors. 

The  expense  of  putting  men  on  the 
inspection  benches  is  perhaps  a  little 
greater  than  having  girls  working  in 
the  same  capacity,  but  the  added  ex- 
penditure is  well  repaid  in  the  better 
condition  in  which  films  leave  the 
various  exchanges,  it  is  pointed  out  by 
prominent  exhibitors  here. 


TRIANGLE  FIGHTS 
ARTCRAFT  TO  GET 
WILLIAM  S.  HART 


Arguments  in  the  case  of  the  Tri- 
angle Film  Corporation  vs.  the  Art- 
craft  Film  Corporation  were  heard 
before  Judge  Martin  T.  Manton,  in 
the  Federal  District  Court,  Xew  York, 
on  July  26. 

The  Triangle  concern  seeks  to  re- 
strain the  Artcraft  company  by  in- 
junction from  hindering  William  S. 
Hart  from  appearing  in  Triangle  pro- 
ductions, also  to  prevent  Thomas  H. 
Ince  from  making  or  distributing  any 
pictures  in  which  Hart  stars. 

The  disputed  part  of  the  contract 
reads:  "This  contract  is  made  upon 
the  condition  and  with  the  under- 
standing that  the  employe  will  be 
supervised  in  his  acting  and  work 
hereunder  by  Thomas  H.  Ince,  the 
present  managing  producer  of  the 
Triangle  studios  at  Culver  City,  Cal." 

Both  sides  submitted  lengthy  argu- 
ments in  support  of  their  contentions 
and  Judge  Manton  will  render  a  de- 
cision after  going  over  the  facts  of 
the  case. 


SCENES  OF  POWERFUL  DRAMATIC  POINTS  IN  "FALL  OF  THE  ROMANOFFS" 


Left — Grand  Duke  Nicholas  (Charles  Craig)  Chastises  Rasputin  (Edward  Connelly)  When  Rasputin  Approaches  Ilim  for  a  Separate  Peace. 
Center  Top — Rasputin,  the  Traitor,  Goes  to  Kaiser  to  Get  Separate  Peace  for  Russia.  Center  Lower — The  Czar  in  an  Appeal. 
Right — The   Russian  Royal  Parents  Beseech  Rasputin  to  Save  Their  Son's  Life.     (Iliudor  Pictures  Corp.) 


EXHIBITORS  HERALD 


13 


MERICAN  EXHIBITORS  ASSOCIATION  PLANS 

OUTLINED  FOR  U.  S.  THEATER  OWNERS 


•to  Packed  Conventions  or  Faction  Domination  Can  Rule  Con- 
vention, Outline  Shows;  Organization  Not  Formed 
for  Gain,  but  to  Protect  Members 


The  American  Exhibitors'  Association,  founded  on  strictly  business  prin- 
:iples,  and  which  now  is  forming  branches  in  twenty-eight  states,  since  its  in- 
:eption  in  Chicago  has  absorbed  a  score  of  state  branches  of  the  organization 
from  which  it  seceded,  and  has  recruited  hundreds  of  new  members  during  the 
bast  week,  announces  General  Manager  Charles  Pettijohn  from  the  head  office 
in  Indianapolis. 

The  new  branches  of  the  A.  E.  A.,  according  to  Mr.  Pettijohn's  report,  are 
spread  over  the  states  from  coast  to  coast  and  from  the  southern  to  the  north- 
:rn  boundary  lines.  Chicago,  New  York  and  Detroit  all  have  established  local 
ranches,  with  large,  representative  memberships  composed  exclusively  of 
>ona  fide  theater  owners. 


For  the  benefit  of  exhibitors 
throughout  the  country,  Mr.  Petti- 
iohn  has  issued  the  following  out- 
line of  the  principles  upon  which  the 
A.  E.  A.  has  been  founded: 

General  A.  E.  A.  Principles 
The  purpose  of  the  organization 
is  to  improve  and  protect  the  busi- 
ness interests  of  its  members  and 
to  care  for  the  interests  of  the  ex- 
hibitor first,  but  work  in  harmony 
with  all  branches  of  the  industry. 

Only  bona  fide  motion  picture 
exhibitors  can  obtain  membership, 
which  means  theater  owners  or  ac- 
credited managers. 

A  member  discontinuing  in  the 
motion  picture  theater  business 
will  immediately  forfeit  his  mem- 
bership. 

This  national  body  shall  work  to 
assist  the  United  States  govern- 
ment in  times  of  war  or  great 
crises. 

To   demand   and   encourage  the 


production  and  showing  of  pictures 
of  a  high  moral  character. 

To  adjust  and  arbitrate  differ- 
ences between  different  branches  of 
the  industry. 

To  work  against  adverse  legisla- 
tion and  legalized  censorship  and 
in  every  way  to  be  a  medium  that 
will  uplift  and  promote  the  pros- 
perity and  best  interests  of  the  mo- 
tion picture  industry. 

No  Money-Making  Schemes 

THIS  ORGANIZATION 
SHALL  BE  INCORPORATED 
IN  REGULAR  BUSINESS 
FORM  AND  SHALL  NOT  BE 
USED  FOR  ANY  MONEY-MAK- 
ING SCHEMES  OR  PROFIT. 

It  shall  depend  for  its  support 
upon  its  members  through  sub- 
scriptions and  donations. 

The  plan  of  organization  is  such 
that  the  national  body  can  never 
be    controlled    by    a    few,    and  a 


PACKED  CONVENTION  WILL 
BE  IMPOSSIBLE. 

The  plan  will  be  such  that  the 
organization  will  be  more  repre- 
sentative, and  large  cities  will  not 
be  able  to  control  delegations  as 
they  have  in  the  past,  because  the 
very  large  cities  will  be  given  a 
charter  and  must  operate  under 
separate  charter  from  the  balance 
of  the  state. 

For  example,  the  city  of  New 
York  will  have  a  separate  charter 
and  the  state  of  New  York  will 
have  a  separate  charter.  Past  ex- 
perience has  proven  that  the  condi- 
tions under  which  an  exhibitor  in 
smaller  cities  and  large  cities  work 
are  different;  therefore  both  work 
better  and  more  efficiently  as  sep- 
arate bodies.  And  the  larger  cities 
have  been  able  to  bring  an  im- 
mense delegation  to  conventions 
and  in  that  way  control  the  organi- 
zation; at  the  same  time  giving 
the  larger  cities  the  proper  power 
and  consideration  by  giving  them  a 
separate  charter  equal  to  the  state. 
Plan  Outlined 

Delegates  to  the  national  con- 
vention will  be  riiore  evenly  dis- 
tributed, because  representation 
will  be  based  on  the  following  plan: 

Each  charter  shall  be  entitled  to 
two  delegates,  one  the  state  presi- 
dent and  the  other  a  delegate  elect- 
ed by  the  charter,  and  then  each 
charter  shall  be  allowed  one  dele- 
gate for  each  100  members. 

On  this  plan  it  will  be  impossible 
for  one  charter  to  have  the  power 
of  selecting  all  of  the  committees 
doing  the  work  of  the  convention 
or  be  able  to  come  to  a  convention 
with  enough  delegates  to  control 
the  convention,  such  as  a  few  states 
did  at  the  last  convention  of  the 
now  defunct  organization. 


ntinued  oc 


REMBUSCH  ASKS  INDIANA  EXHIBITORS  TO  AID  U.  S. 


Frank  J.  Rembusch,  president  of  the  Indiana  Exhibitors  Association,  a  branch  of  the  A.  E.  A.,  sends 
the  following  request  to  Indiana  exhibitors  to  co-operate  with  William  A.  Brady  in  aiding  the  government: 

In  view  of  the  fact  that  the  United  States  government  has 
been  lenient  with  exhibitors  on  the  recent  proposed  tax  of  10 
per  cent  of  gross  receipts,  which  will  probably  not  be  passed 
because  congress  appreciates  the  fact  that  this  tax  would  un- 
doubtedly ruin  and  bankrupt  many  theaters  and  put  many  theaters 
out  of  business,  the  same  as  it  has  in  Canada,  every'  exhibitor  in 
Indiana  and  in  the  nation  should  show  his  appreciation  and 
patriotism  on  this  occasion  by  doing  his  bit  in  financing  the 
work  now  requested  by  the  government. 

Your  president  will  advance  money  to  pay  for  these  slides 
and  trusts  that  a  generous  response  will  be  forthcoming  from  all 
Indiana  exhibitors  in  the  way  of  dues  and  donations. 

A  prominent  member  of  the  Food  Conservation  Board  states: 
"The  motion  picture  industry  has  been  under  severe  criticism  in 
the  past — perhaps  ofttimes  rightly.  The  industry  is  asking  for 
special  consideration  by  the  people  in  the  way  of  liberal  legisla- 
tion. I  believe  everything  asked  for  in  reason  will  be  granted 
if  the  motion  picture  industry  shows  itself  worthy." 

Therefore,  please  run  the  slides,  and  on  August  16  return  them. 
It  is  of  greatest  importance.  "Do  your  bit  big"  and  help  finance 
this  splendid  work. 

F.  J.  REMBUSCH, 
President,  Indiana  Exhibitors  Association. 
(Member   American    Exhibitors   Association — a   new  national 
exhibitors'  organization.) 


Indiana  Exhibitors  Association 

Shelbyville,  Ind.,  July  24,  1917. 

Dear  Brother  Exhibitors: 

The  president  of  the  United  States  has  honored  and  recognized 
the  motion  picture  industry  as  a  great  force  in  assisting  the 
United  States  government  in  the  present  war  crisis. 

The  exhibitors  of  the  United  States  have  been  asked  to  work 
especially  with  the  Committee  on  Public  Information.  William  A. 
Brady  chairman,  and  there  will  be  two  methods  of  distributing 
information. 

1.  Our  screens.    (Showing  slides  and  short  films.) 

2.  Four  minute  talks  in  our  theaters. 

On  Monday,  July  23.  your  state  president  was  called  to  In- 
dianapolis by  Dr.  Barnard  and  other  members  of  the  Food  Con- 
servation Committee.  Our  first  work  is  to  assist  this  committee 
in  enrolling  the  housewives  of  America.  (Enrollment  date  is 
August  15.)  Slides  will  be  sent  you  this  week.  You  are  to 
begin  showing  them  at  once,  continuously  until  August  15,  and 
then  return  the  slides  to  box  176.  Shelbyville.  Ind. 

The  Conservation  Committee  has  no  funds  to  carry  on  this 
work  and  our  organization  is  asked  to  finance  same.  Three 
slides  will  cost  about  $250  for  Indiana.  Therefore,  each  and  every' 
exhibitor  in  the  state  is  earnestly  requested  to  immediately  for- 
ward his  dues  of  $12  a  year,  so  that  we  will  have  available 
funds.    These  dues  may  be  paid  $1  per  month. 


Co-operation  of  exhibitors,  it  has  been  pointed  out  by  Mr.  Brady,  will  aid  the  trade  in  getting  the  favor 
of  the  government.  This  is  imperative,  says  Brady,  and  is  one  way  for  exhibitors  to  show  their  appreciation 
to  the  government  for  the  exemption  from  taxation. 


— imiT i  hit-  it •  i  iiiMWMMMiiiiiiiMMiiii i  iiiiiiiii     1 1  ::  ^wmmmlmma: 


::::  r ""  ;ijsLnr:  ™:  '"  ■  :u  .  ^ 


14 


EXHIBITORS  HERALD 


CLARA  KIMBALL  YOUNG  WINS  RELEASE 

FROM  SELZNICK;  FORMS  OWN  COMPANY 


Cross  Suits  Dropped  and  Star  Is  in  New  Concern  of  Which 
Adolph  Zukor  Is  Prime  Factor;  To  Make 
Eight  Films  Yearly. 

The  various  rumors  regarding  Clara  Kimball  Young  and  Lewis  J.  Selz- 
nick  which  have  been  circulated  the  past  few  weeks  have  at  last  taken  definite 
shape,  and  the  official  announcement  is  finally  made  that  Miss  Young  is  to 
head  her  own  producing  organization. 

As  stated  in  "Exhibitors  Herald"  several  weeks  ago,  Miss  Young  suddenly 
left  the  Selznick  banner,  under  which  she  was  producing,  and  filed  suit  in 
New  York  courts  against  the  Lewis  J.  Selznick  Enterprises  and  the  Clara 
Kimball  Young  Film  Corporation  for  an  accounting  and  the  annulment  of  her 
contract,  which  had  until  1921  to  run. 


Selznick  Agrees  to  Release 

Mr.  Selznick  at  the  same  time 
brought  a  counter  suit  to  compel  her 
to  fulfil  her  contract.  Miss  Young 
thereupon  made  a  trip  through  the 
West  and  South,  visiting  various  ex- 
changes to  entrench  herself  for  the 
legal  battle. 

Now,  however,  Mr.  Selznick  has 
agreed  to  release  Miss  Young  from 
her  contract  and  will  dissolve  the 
Clara  Kimball  Young  Film  Corpora- 
tion, leaving  her  free  to  produce  her 
own  pictures.  Miss  Young  also  has 
dropped  her  suit  against  Mr.  Selz- 
nick. 

Zukor  a  Prime  Factor 

The  new  organization,  of  which 
Adolph  Zukor  is  the  prime  factor,  has 
a  charter  under  the  laws  of  New 
York  an*  will  distribute  all  the  Clara 
Kimball  Young  productions.  It  will 
be  known  as  the  "C.  K.  Y.  Film  Cor- 
poration" and  has  contracted  to  pur- 
chase outright  eight  or  more  pictures 
a  year  from  Miss  Young  for  four 
years. 

"Marionettes"  First  Film 

Miss  Young  will  head  her  own 'or- 


ganization and  select  her  own  sto- 
ries, it  is  said,  as  well  as  her  direc- 
tors and  supporting  cas'.s.  The  first 
picture  will  be  "The  Marionettes," 
which  now  is  under  way  at  the  Than- 
houser  studios  at  New  Rochelle,  N.  Y. 
This  will  be  finished  about  Septem- 
ber 1. 

It  has  been  decided  to  make  but 
one  picture  in  the  East,  one  in  Porto 
Rico  and  some  in  California. 


Montreal,  Que.  —  Abe  Fischer  has 
been  appointed  as  general  sales  man- 
ager for  the  Independent  Film  and 
Theater  Supply  Company's  Mont- 
real office.  The  appointment  has  just 
been  announced  by  George  F.  Per- 
kins. Mr.  Fischer  is  a  very  capable 
young  man  and  has  a  large  and  wide 
experience  in  Canada,  having  suc- 
cessfully handled  the  Universal  pro- 
gram and  Famous  Players  features, 
Warner's  features  and  the  United 
Film  service.  He  resigned  the  posi- 
tion as  president  and  general  manager 
of  the  United  Photoplays,  Ltd.,  jn 
Montreal  to  take  up  his  new  duties 
immediately. 


ZAMBRENO  GETS 
BIG  WAR  FILMS 

FOR  TWO  STATES 


Secures  First  Official  French 
Firing  Line  Pictures  Rights 
in  Illinois  and  Indiana 


The  Illinois  and  Indiana  rights  to 
the  first  official  French  war  pictures 
ever  shown  in  this  country,  have  been 
secured  by  Frank  Zambrcno  of  the 
Unity  Photoplays  Company,  at  207 
South  Wabash  Avenue,  Chicago. 

These  pictures  are  the  property  of 
the  French  government  and  are  being 
exploited  through  the  New  York 
World,  to  which  concern  they  were 
loaned. 

It  is  said  they  are  without  doubt, 
the  most  graphic  examples  of  the 
horrors  of  the  great  conflict  ever 
photographed.  Five  cameramen  lost 
their  lives  along  the  western  front 
while  .this  official  record  of  the  war 
was  being  made  and  in  many  in* 
stances  Frenchmen  lying  in  the  fore- 
ground can  be  seen  while  at  a  dis- 
tance the  Germans  are  distinctly  out- 
lined. 

These  war  pictures  are  being  shown 
to  the  Chicago  public  at  the  Bandbox 

Theater  this  week. 


St.  John,  N.  B. — Joe  Leiberman  is 
to  take  the  place  of  J.  J.  Mooney  of 
the  Fox  Film  Corporation's  Ex- 
change here.  Mr.  Leiberman  was 
manager  of  the  Monarch  Film  Com- 
pany before  accepting  this  position. 
Mr.  Mooney  left  for  New  York,  and 
from  there  will  go  to  Los  Angeles, 
where  he  will  be  manager  of  the  Fox 
office. 


JACKIE  SAUNDERS,  HORKHEIMER-MUTUAL  STAR,  IN  THREE  POSES  ON  PACIFIC  COAST  SANDS 


THE  POPULAR 


ST\I<  \\  \v  (  MCin    in    -|  in    CAMERAMAN     \  FT I  R    SMI'    LEFT   THE    LONG    I!  LAC  1 1    (CAL.)  STUDIOS 

FOR  A  PLUNGE  IN  THE  SEA  (Horkheimcr-Mutual) 


EXHIBITORS  HERALD 


15 


"MOTHER-LOVE  AND  THE  LAW,"  FIRST  FILM 

OF  CRYSTAL  PHOTOPLAYS  CORP.,  IS  FINISHED 


Drama  io  Be  Published  About  September  1  Is  Based  on 
Famous  Dolly  Matters  Case  Which  Stirred 
the  Middle  West 


The  Crystal  Photoplays  Corpora- 
tion which  has  been  working  for 
some  time  on  their  first  production, 
announces  that  the  film  has  been  com- 
pleted and  the  concern  expects  to 
publish   it  about   September  1. 

The  title  of  the  picture  is  "Mother- 
Love  and  the  Law"  and  the  scenario  is 
based  upon  the  famous  Dolly  Matters 
case  which  stirred  the  Middle  West 
about  a  year  ago. 

(Dolly  Ledgerwood  Matters  enacts 
the  leading  role.  In  the  supporting 
cast  are  such  well  known  players  as 
Mahle  Bardine.  George  A.  Siegmann 
and  Patrick  Calhoun.  Mr.  Siegmann 
also  directed  the  play. 

The  film  will  be  given  a  Chicago 
showing  soon  and  state  rights  buy- 
ers are  already  making  inquiries  of 
W.  D.  Burtord.  general  manager  of 


the  Crystal  Corporation,  concerning 
territorial  rights.  Handsome  lobby 
displays  and  1,  3  and  6  sheets  have 
been  prepared,  and  the  company  is 
now  having  prepared  striking  24 
sheets  picturing  Justice  holding  her 
scales  with  a  baby  on  one  side  and 
a  pile  of  gold  in  the  other,  which 
briefly  tells  the  story  of  the  film. 
There  is  a  love  story  woven  into 
the  photoplay  and  a  gripping  trial 
scene. 

The  Crystal  Photoplays  Corpora- 
tion has  a  very  complete  plant  at 
Peoria,  111.,  where  the  main  parts  of 
the  first  production  were  made  under 
the  directorship  of  Mr.  Siegmann,  as- 
sisted by  James  O'Shea.  Abe  Schultz 
was  the  cameraman,  formerly  with  D. 
W.  Griffith.  The  scenario  was  pre- 
pared by  O.  A.  C.  Lund. 


GERMAN  KAISER,  EX-CZAR,  CZARINA,  RASPUTIN, 
ARE  CHARACTERS  IN  "FALL  OF  THE  ROMANOFFS' 


Grand  Duke  Nicholas,  Prince  Felix  and  Ihodor  Appear  in 
Brenon's  Forthcoming  Drama  from  Actual 
Events  of  Great  Revolution 


Aside  from  the  fact  that  Herbert 
Brenon's  latest  production,  "The  Fall 
of  the  Romanoffs,"  is  to  be  a  notable 
feature  and  one  that  promises  to  take 
its  place  in  the  constellation  of  great 
pictures,  a  resume  of  its  cast  of  char- 
acters will  be  of  great  interest,  since 
the  list  includes  a  half-dozen  famous 
international  figures.  The  czar  and 
the  kaiser  are  both  important  charac- 


ters in  the  story,  and  other  notables 
who  figure  prominently  in  the  action 
are  the  czarina,  the  Grand  Duke  Nich- 
olas, Prince  Felix,  Rasputin  and,  of 
course,  Iliodor,  the  Mad  Monk,  this 
role  being  assumed  by  Iliodor,  the 
real  character. 

Edward  Connelly  is  credited  with 
the  characterization  as  Rasputin,  who 
was  responsible  directly  for  the  over- 


throw of  the  Romanoff  dynasty. 
Xance  O'Xeil.  noted  picture  star,  is 
the  czarina,  and  gives  an  impressive 
presentation  of  the  empress  of  the 
Russians,  now  reduced  to  one  of  the 
commcfti  people  by  the  recent  revo- 
lution. Alfred  Hickman  is  the  czar, 
while  George  Deunenberg.  a  well 
known  French  actor,  was,  strangely 
enough,  chosen  to  play  the  kaiser. 

Charles  Craig,  playing  the  heroic 
Grand  Duke  Xicholas,  is  another  true- 
to-life  portrayal,  while  Conway  Tearle 
has  the  role  of  Prince  Felix.  With  a 
story  absolutely  true  to  recent  his- 
tory and  the  principal,  that  of  Iliodor. 
the  Mad  Monk,  played  by  the  real 
monk,  "The  Fall  of  the  Romanoffs"' 
gives  every  promise  of  being  a  screen 
success. 


REMBUSCH  HEADS 
NEW  A.  E.  A.  BODY 
ON  ORGANIZATION 


Accepts    Chairmanship  Of- 
fered by  Business  Man- 
ager Petti  john 


Frank  J.  Rembusch,  president  of  the 
Indiana  state  branch  of  the  A.  E.  A., 
has  accepted  the  chairmanship  of  the 
Organization  Committee,  proferred  by 
Charles  Pettijohn,  General  Business 
Manager  of  the  new  organization. 

In  a  statement  to  the  "Herald"  this 
week,  Mr.  Rembusch  said: 

"The  general  manager  of  the  new- 
organization,  Mr.  Pettijohn,  has  just 
left  my  office,  and  he  has  demanded 
that  I  accept  the  position  of  chairman 
of  the  Organization  Committee  of  the 
American  Exhibitors  Association. 

"This  tremendous  task  will  require 
all  of  my  spare  time  and  a  great  deal 
of  sacrifice,  but  I  feel  that  I  will  be 
in  the  fight  for  the  right  and  we  will 
succeed." 


LITTLE  MADGE  EVANS  IN  THREE  SCENES  FROM  "THE  LITTLE  DUCHESS,"  A  FORTHCOMING 

WORLD  PROGRAM  FEATURE 


16 


EXHIBITORS  HERALD 


DON'T  SELL  MUTILATED  FILM  UNTIL  WAR 

ENDS,  U.  S.  PLEA;  GERMAN  BUYERS  ACTIVE 


W.  W.  Irwin  Warns  Kaiser's  Men  Are  Purchasing  Material 
at  Big  Prices  to  Use  in  Manufacture  of 
High  Explosives 


Government  officials  nave  request- 
ed every  representative  motion  pic- 
ture producer  and  distributor  in  the 
country  to  refrain  from  selling  mu- 
tilated motion  picture  films  to  any 
person  whatsoever  until  after  the 
termination  of  the  war.  Every  big 
producer  in  the  country  has  agreed 
to  co-operate  with  the  government  in 
this  matter. 

During  the  recent  convention  of 
the  National  Association  of  the  Mo- 
tion Picture  Industry  in  Chicago, 
Walter  W.  Irwin,  general  manager 
of  V.  L.  S.  E.,  notified  his  colleagues 


that  information  had  come  to  him 
which  tended  to  prove  that  Germany 
and  the  central  powers  had  agents 
in  this  country  who  were  attempting 
to  corner  the  market  on  old  and  mu- 
tilated films  which  they  were  using 
for  the  manufacture  of  high  explo- 
sives. 

It  is  said  these  German  agents 
have  offered  as  high  as  forty-two 
cents  a  pound  for  old  films  as  against 
the  usual  price  of  eighteen  cents  a 
pound.  The  basis  of  motion  picture 
films  being  gun  cotton  they  are  high- 
ly valuable  in  making  nearly  all  high 
explosives. 


MABEL  NORMAND 
IS  BROUGHT  INTO 
GOLDWYN  FOLD 


Mabel  Xormand,  noted  comedi- 
enne, and  Goldwyn  Pictures  Corpo- 
ration have  readied  terms.  This  re- 
sumption of  friendly  business  rela- 
tions between  one  of  the  biggest 
stars  of  the  screen  and  her  new  em- 
ployers means  that  Miss  Xormand 
will  be  at  work  in  Goldwyn's  Fort 
Lee  studios  within  a  fortnight. 


Mabel  Xormand  signed  a  contract 
with  Goldwyn  last  fall  and  came  cast 
in  May  to  begin  work.  Temporary 
differences,  now  fortunately  adjust- 
ed by  Gabriel  L.  Hess,  general  coun- 
sel for  Goldwyn,  and  Arthur  Butler 
Graham,  counsel  for  Miss  Xormand, 
delayed  the  beginning  of  her  work, 
but  during  the  intervening  time  Gold- 
wyn did  not  hold  up  its  plans  for  its 
star.  A  great  amount  of  literary  ma- 
terial had  been  purchased  from  au- 
thors, and  the  scenario  department 
of  Goldwyn  buckled  down  to  the 
preparation  of  her  first  two  pictures. 


TWO  GOLDWYN  FEMININE  STARS  IN  CHARACTERISTIC  POSES 


the 


TUGWELL  BARES  SCHEME 

(Continued  from  page  11) 
that  despite  the  claims  of  the  pre! 
dent  of  the  old  organization,  thai 
managers  of  the  film  exchange;,  had 
never  been  consulted  regarding  the 
abolition  of  the  deposit  system.  Mr. 
Schocnstadt  arranged  to  meet  the  efl 
change  managers  and  discuss  ways 
and  means  for  the  ending  of  deposits. 
He  declared  that  in  a  very  short  time 
Chicago  exhibitors  a-  well  a-  state 
theater  owners  who  are  members  of 
the  A.  E.  A.  would  no  longer  have 
to  pay  deposits. 

Committee  Is  Appointed 

The  committee  of  live  appointed 
to  meet  the  exchange  managers'  com- 
mittee from  the  F.  I.  L.  M.  Club  fol- 
lows: Louis  H.  Frank,  G.  P.  .Morris, 
A.  J.  Krug,  George  Henry,  Henry 
Schocnstadt  and  \\  .  J.  Mulligan  of 
Hegewisch,  111. 

It  was  also  agreed  by  members  that 
all  posters  which  are  not  used  at 
the  theaters  on  features  be  returned 
to  a  new  department  at  association 
headquarters.  These  posters  will  be 
given  out  to  other  exhibitors  who  lat- 
er run  the  films. 


HARTS  FIRST  ARTCRAFT 

FILM  WILL  OFFER  STAR 
IN  NEW  TYPE  DRAMA 


C.    Gardner   Sullivan    Is   Author  of 
Story  Which  Will  Be  Novel; 
Ince  to  Direct 

The  past  week  has  been  a  very  busy 
one  for  Thomas  H.  Ince  and  W  ill iam 
S.  Hart,  who  accompanied  Ince  into 
the  Artcraft  fold.  The  name  of  the 
first  Ince-Hart-Artcraft  drama  is  not 
yet  announced,  but  it  is  said  to  be  a 
story  of  an  entirely  different  type 
from  anything  in  which  Hart  has  re- 
cently appeared.  C.  Gardner  Sulli- 
van, who  has  provided  the  star  with 
so  many  of  his  best-known  vehicles, 
is  the  author  of  the  piece,  so  it  is 
reported. 


PLANS  ARE  OUTLINED 

(Continued  from  page  13) 

The  executive  committee  shall  be 
composed  of  the  presidents  of  the 
charters,  and  a  plan  will  be  inaugu- 
rated by  which  a  referendum  of 
votes  by  mail  may  be  taken  on  ur- 
gent questions. 
Working*  with   a   national  orgar 
izer,  who  will  be  selected  by  a  co 
mittce    under   the    general  mana 
and  headed  by  Frank  J.  Kembusch, 
nation-wide    campaign    soon  will 
started  to  increase  the  membershi 
of  the  new  organization. 

W  hile  Fred  J.  Herringlon  has 
yet  been  picked  as  organizer,  it  "J 
expected  that  h£  will  be  the  man 
fill  the  position,  owing  to  his  nation 
wide    acquaintanceship    with  theat" 
owners  and  his  knowledge  of  condi 

MISS  MARSH  AS  SHE  APPEARS  IN  "POLT.Y  OF  THE  CIRCUS"  AND  JANE  COWL   ti0"S        thc  e:dlibiti°"  branch  of  th 

IN  A  SCENE  FROM  "THE  SPREADING  DAWK"  (Goldwyn)  trade. 


E.XHIBITORS  HERALD 


17 


RAISE  PRICES    TO    15c,    FREULER    TELLS  EXHIBITORS 


Public  Should  and  Is  Willing  to  Pay  More  for  Cinema 
Amusement,  Says  Mutual  Chief;  Standards  of  Productions 
Warrant  Advance;  Tells  Theater  Men  to  Improve  Exhi- 
bition Conditions. 

By  JOHN"  R.  FREULER,  President  Mutual  Film  Corporation 


The  time  is  here  for  a  general 
price-raising  movement  among  the 
ixhibitors  conducting  theaters  with 
la  10-cent  admission.  A  great  many 
pi  these  theaters  are  giving  a  great 
Ideal  more  than  10  cents'  worth  of 
[amusement.  Their  costs  of  opera- 
tion have  considerably  increased,  and 
the  standards  of  film  production  have 
tvastly  improved  since  the  day  when 
tthe  10-cent  price  became  general. 
The  public  ought  to  pay  more,  and 
Et  is  willing  to  pay  more. 
I  There  was  a  time  in  the  early  his- 
irtory  of  the  motion  picture  when  the 
public  was  glad  to  see  a  one-reel 
show  for  a  5-cent  admission.  Now 
for  only  twice  the  money  the  public 
lean  see  about  a  hundred  times  as 
much  amusement  on  the  screen,  un- 
'der  better  conditions,  in  a  better 
house,  with  better  projection,  and  the 
15-cent  price  that  the  exhibitor  should 
be  getting  now  is  more  available  than 
the  nickel  was  then. 

Ten- Cent  Prices  Are  Passing 
[    When   I    consider  the  big  invest- 
•ment  that  is  being  made  at  the  stu- 
Idios  supplying  the  Mutual  Film  Cor- 
•  poration   with   its    star  productions, 
and    the    studios    of    some  of  our 
worthy  competitors,  and  when  I  con- 
sider the  products  of  their  big,  capa- 
ble institutions,  the  strong  box  office 
power  of  the  best  of  the  present-day 
stars  —  Mary  Miles   Minter,  Charles 
Chaplin,  Ann  Murdoch,  Mary  Pick- 
ford,  Juliette  Day,  William  Russell, 
Douglas  Fairbanks,  Julia  Sanderson, 
Marguerite    Clark,   Olive    Tell,  Gail 
Kane,    Margarita    Fischer    and  such 
screen  personalities  —  I  am  convinced 
that  the   10-cent   theater  is  rapidly 
passing  into  the  past  along  with  its 
busy  predecessor,  the  "5-cent  show." 

The  exhibitor  will  find  little  dif- 
ficulty in  increasing  his  price  to  15 
cents  if  he  will  only  make  an  effort 
to  make  his  show  look  like  the 
money's  worth.  That  is  largely  up 
to  the  exhibitor.  The  same  pictures 
that  run  on  Broadway  in  New  York 
for  prices  around  50  cents  a  scat  are 
being  shown  elsewhere  at  prices  from 
10  cents  on  up.  The  pictures  are  the 
same,  but  the  presentation  makes  the 
difference.  A  new  coat  of  paint,  com- 
fortable seats,  music,  fresh  air,  cut 
flowers  and  a  little  politeness  along 
with  the  advertising  will  easily  make 
the  difference  between  a  15-cent 
house  and  a  10-cent  house. 
Adopt  Straight  Fifteen-Cent  Price 
It  will  also  prove  a  much  better 


policy  to  put  in  a  straight  15-cent 
admission  price  than  to  follow  the 
line  which  some  exhibitors  have 
adopted  of  putting  in  an  occasional 
special  day  with  a  25-cent  admission. 
The  public  likes  to  know  what  it  is 
going  to  pay  when  it  starts  for  the 
show,  not  when  it  gets  to  the  win- 
dow. The  special  price  for  a  special  ■ 
show,  in  a  neighborhood  house  par- 
ticularly, is  as  destructive  of  good- 
will and  patronage  as  the  old  prac- 
tice among  5-cent  houses  which  used 
to  hang  up  a  10-cent  sign  when  they 
were  "holding  them  out." 

The  general  application  of  a  15- 
cent  admission  price  will  be  easier,  of 
course,  when  it  can  be  paid  in  one 
piece  of  money  with  a  15-cent  piece. 
The  Mutual  Film  Corporation  origi- 
nated the  idea  of  a  special  15-cent 
coin,  made  particularly  for  the  bene- 
fit of  the  motion  picture  industry. 
The  idea  is  growing  in  favor,  and  if 
the  exhibitors  of  the  country  will 
help  the  thing  along  by  writing  to 
their  congressional  representatives  it 
will  be  a  simple  matter  to  get  the 
necessary  legislation.  This_  move- 
ment will  have  the  advantage  of  in- 
curring no  foes,  as  did  the  movement 


some  years  ago  for  a  recoinage  of 
the  3-cent  piece. 

Always  Favored  an  Increase 
I  have  been  a  consistent  advocate 
of  the  steady  increase  of  the  admis- 
sion price  for  the  motion  picture  the- 
ater from  the  beginning.  It  is  pleas- 
ant at  this  time  to  point  back  to  the 
time  when,  at  the  launching  of  "The 
Diamond  from  the  Sky,"  we  inaug- 
urated a  campaign  for  the  general 
institution  ,of  a  10-cent  admission 
price.  That  campaign  succeeded  ad- 
mirably. The  new  10-cent  houses 
steadily  pulled  patronage  away  from 
the  5-cent  houses.  The  increased 
price  carried  a  suggestion  of  higher 
quality  which  took  with  the  public. 
I  remember  at  that  time  I  said  to  the 
exhibitors  of  the  country  in  a  book 
entitled  "How  to  Increase  Your  Box 
Office  Receipts":  "Be  sure  to  make 
your  show  look  like  a  quarter's  worth 
when  you  ask  for  a  dime."  The  same 
rule  holds  good  today.  Make  it  look 
like  more.  Treat  your  show  as  though 
you  think  it  better  and  you  will  have 
the  public  convinced.  Ten  cents  is 
not  enough  money  for  a  seat  at  the 
representative  motion  picture  theater 
todav.    Get  fifteen. 


SIX  FIVE-REELERS,  AND  MANY  LESSER  FILMS 
UNDER  WAY  MAKE  UNIVERSALE  BUSIEST  MONTH 


Big  Features  Started  Within  Space  of  Ten  Days;  Many- 
Well  Known  Stars  and  Players  to  Appear 
in  Forthcoming  Pictures 


July  proved  to  be  the  busiest  month 
from  the  standpoint  of  productions 
that  Universal  City  has  known  in 
many  months.  Within  a  space  of  ten 
days,  six  different  five-reel  produc- 
tions were  started  under  the  direction 
of  Elsie  Jane  Wilson,  Jack  Ford,  W. 
B.  Pearson,  Ruth  Ann  Baldwin,  L.  W. 
Chaudet  and  George  Marshall. 

"Hidden  Treasure"  is  the  title  of 
the  play  that  has  been  assigned  Miss 
Wilson.  The  principal  parts  will  be 
taken  by  Zoe  Rae,  Gretchen  Lederer, 
Frank  Brownlee,  Charles  West  and 
Lillian  Peacock. 

Harry  Carey  in  Drama 

Jack  Ford  will  direct  Harry  Carey 
and  Edythe  Sterling  in  a  big  drama 
of  the  cattle  country.  The  working  title 
of  the  production  is  "The  Round-Up. " 

Both  as  author  and  director,  W.  B. 
Pearson  has  put  his  best  efforts  into 
"Gold  Lust,"  an  adventure  story  in 


which  he  is  now  filming  Eileen  Sedg- 
wick, Fred  Church,  George  McDaniel 
and  other  capable  players.  In  this 
film  Miss  Sedgwick  is  thrown  into  a 
cage  of  lions. 

Ruth  Stonehouse  has  been  given  a 
part  fitted  to  her  personality  in  "A 
Gentle  111  Wind,"  now  in  course  of 
production.  Lloyd  Whitlock  will  ap- 
pear opposite  Miss  Stonehouse. 

Story  of  New  West 

"The  Bumble  Bee"  is  the  rather 
pointed  title  of  the  new  West  in  which 
Neal  Hart  will  be  presented. 

In  addition  to  the  full  length  fea- 
tures, Lee  Moran,  Eddie  Lyons,  Max 
Ascher,  Gale  Henry  and  William 
Franey  have  completed  comedies, 
while  Jacques  Jaccard  has  practically 
finished  three  entire  episodes  for  "The 
Quest  of  Virginia,"  UniversaFs  new 
mystery  serial,  starring  Marie  Wal- 
camp. 


18 


EXHIBITORS  HERALD 


WORLD  PROGRAM  SYSTEM  PROVES  ITS  VALUE 

AT  CHICAGO  EXPOSITION,  SAYS  BRADY 


Alice  Brady,  June  Elvidge  and  Carlyle  Blackwell  Literally 
Mobbed,  Declares  Producer,  Because  of  Popularity 
Gained  on  Distribution  Plan  Now  in  Use 


"If  ever  my  mind  had  carried  a 
shadow  of  doubt  regarding  the  pro- 
gram system  as  the  survival  of  the 
fittest,  Chicago  would  have  dispelled 
that  fleeting  shadow  for  all  time,"  de- 
clared Director  General  William  A. 
Brady  of  World-Pictures,  following 
his  return  from  the  convention  and 
exposition.  Resuming,  Mr.  Brady 
said: 

"Until  the  day  set  aside  for  us,  the 
Coliseum  had  been  full,  but  not  un- 
comfortably so.  In  the  daytime  the 
big  edifice  had  been  sparsely  occu- 
pied, and  at  night  only  fairly  full. 
On  World-Pictures  day  the  crowds 
began  to  pour  in  as  soon  as  the  doors 
were  opened,  and  by  3  o'clock  in  the 
afternoon  the  assembled  multitude 
was  setting  up  a  clamor  for  our 
stars. 

Stars  Discovered 

"My  daughter  Alice  and  June  El- 
vidge wandered  into  the  building  in- 
formally, thinking  they  could  slip 
through  the  throng  without  being 
recognized  and  'take  in  the  sights.' 
Of  course  they  were  discovered  be- 
fore long,  and  there  was  no  denying 
the  demands  for  their  appearance 
upon  the  platform,  in  spite  of  the 
plan  which  had  been  laid  out  for 
none  of  our  stars  to  be  introduced 
until  night. 

"When  Carlyle  Blackwell,  June  El- 
vidge and  Alice  Brady  arrived  at  8:30 
that  evening  they  had  to  be  smug- 
gled in  through  a  side  entrance,  be- 


Another  Thomas  H.  Ince  star  has 
been  added  to  those  already  an- 
nounced by  the  producer  as  following 
him  in  his  new  affiliation  with  Para- 
mount. Mr.  Ince  has  announced,  in 
a  message  to  the  Paramount  offices  in 
New  York,  that  Dorothy  Dalton's 
name  is  to  be  added  to  those  of 
Charles  Ray  and  Enid  Bennett  as 
Ince  stars  to  appear  in  pictures  here- 
after to  be  published  exclusively 
through  Paramount.  There  will  be 
eight  Dorothy  Dalton  pictures  sched- 
uled by  Paramount. 

The  announcement  places  the  name 


cause  the  regular  avenues  were 
choked  with  men,  women  and  chil- 
dren. 

"The  enthusiasm  with  which  the 
World's  stars  were  received  was  such 
that  it  will  never  be  forgotten  by  any 
of  those  present,  and  after  the  recep- 
tion, if  you  wanted  to  locate  Miss 
Elvidge,  Mr.  Blackwell  or  Miss 
Brady,  all  you  had  to  do  was  to 
look  at  the  spot  or  spots  where  the 
people  were  jammed  in  so  they  could 
not  move. 

"Now  comes  the  most  remarkable 
part  of  the  narrative.  We  did  not  de- 
cide to  send  any  of  our  stars  to  Chi- 
cago until  the  day  before  the  expo- 
sition opened.  It  is  a  serious  busi- 
ness matter  to  pause  in  the  making 
of  so  much  as  a  single  picture,  and 
as  our  stars  work  all  the  time  in  our 
plan  of  efficiency,  the  visit  of  three 
World  artists  meant  the  stopping  of 
three  pictures. 

Program  Is  Effective 

"Thus  we  broke  every  record  of 
attendance  and  attention  by  a  wide 
margin,  and  the  only  way  I  can  ac- 
count for  it  is  upon  the  theory  that 
the  stars  on  a  thoroughly  well-estab- 
lished program,  appearing  before  the 
same  audiences  every  -week  or  oft- 
ener,  in  a  great  number  of  theaters, 
establish  a  popularity  enormously 
outdistancing  that  of  the  overpaid 
stars  of  special  features  coming 
around  once  in  a  while — sometimes 
with  a  success  and  sometimes  with- 
out." 


of  Dorothy  Dalton  in  the  list  of  Para- 
mount stars  along  with  Marguerite 
Clark,  Pauline  Frederick,  Billie 
Burke,  Lina  Cavalieri,  Julian  Eltingc, 
Enid  Bennett,  Jack  Pickford,  Vivian 
Martin,  Wallace  Reid,  Charles  Ray, 
Sessue  Hayakawa,  George  Beban  and 
others. 

Miss  Dalton,  by  the  terms  of  the 
new  arrangement,  will  continue  un- 
der the  direction  of  Mr.  Ince,  through 
whom  she  has  achieved  film  fame. 
Pictures  made  under  his  directions  and 
with  Miss  Dalton  as  star  will  be  pub- 
lished regularly  by  Paramount. 


EXHIBITORS  BEAT 
$500  THEATER  TAX 
IN  LONDON,  ONT. 


London,  Ont. — A  special  commit- 
tee, composed  of  members  of  the  city 
council  of  London,  Ont.,  had  their 
plans  frustrated  by  that  civic  body 
when  their  recommendation  to  tax 
the  motion  picture  theaters  of  Lon- 
don $500  was  defeated  by  the  coun- 
cil. The  maximum  theater  tax  was 
placed  at  $200.  The  fight  was  backed 
by  exhibitors. 

J.  H.  Flock,  lawyer,  representing 
the  Grand  and  Majestic  theaters,  ap- 
peared before  the  council  to  plead 
the  cause  of  the  motion  picture  men 
of  London.  The  original  recommen- 
dation of  the  committee  was  that  the- 
aters be  charged  a  license  fee  of  $100 
for  all  under  500  sealing  capacity, 
$200  for  less  than  1,000  seating  ca- 
pacity, $400  for  less  than  1,500  seat- 
ing capacity,  and  $500  for  more  than 
1,500  seating  capacity. 

Mr.  Flock  declared  that  the  fees 
represented  an  increase  of  more  than 
500  per  cent,  as  all  theaters  pay  only 
$80  per  year.  He  stated  that  the 
Grand  Theater  is  being  taxed  $430 
annually  in  licenses  and  that  only  one 
other  city  in  Ontario  now  charges 
more  than  $100  per  year. 

"You  are  anxious  to  get  industries 
to  the  city,"  declared  Mr.  Flock;  "I 
think  you  should  show  consideration 
to  those  which  are  here." 

Mr.  Flock's  endeavors  were  evi- 
dently instrumental  in  jolting  the 
proposed  stringent  tax. 


Halifax,  N.  S.— A.  E.  Wall  of  the 
Nova  Scotia  Board  of  Censors  and 
J.  M.  Franklin  of  the  Strand  The- 
ater, Halifax,  were  in  Boston  and 
New  York  for  a  week. 


KeepYourEyeOn  M 

- 


DOROTHY  DALTON  BECOMES  PARAMOUNT  STAR; 
TO  APPEAR  IN  EIGHT  FILMS  YEARLY  UNDER  INCE 


Actress  Follows  Charles  Ray  and  Enid  Bennett,  Who  Will 
Be  Directed  by  Noted  Producer  in  Features 
on  New  Program 


EXHIBITORS  HERALD 


19 


UY  McCONNELL,  FILM  PRODUCER  AND  WRITER, 
MADE  DIRECTOR-GENERAL  OF  WHOLESOME  CORP. 


lara  E.  Laughlin's  "Penny  Philanthropist"  Story  Now  in 
Production ;  Work  on  Serial  Soon  Will  Start ;  Stories 
Will  Be  Clever,  Clean  and  Realistic 


Guy  McConnell,  widely  known  as 
motion  picture  producer,  and  a 
agazine  writer  of  note,  has  joined 
'."holesome  Films  Corporation  in  the  . 
ipacity  of  director-general.  McCon- 
ell's  genius  will  guide  the  continuity 
.id  production  of  all  Wholesome 
Objects. 

Wholesome  Films  already  has  be- 
un  production,  under  Mr.  McCon- 
jell's  direction,  of  "The  Penny  Phil- 
nthropist"  by  Clara  E.  Laughlin. 
^alph  Morgan  of  the  "Turn  to  the 
.ight"  Company,  has  been  cast  in 
,ie  leading  masculine  role.  Produc- 
on  is  to  begin  soon,  M.  J.  Weisfeldt, 
.eneral  manager,  announces,  on  a  se- 
aal  picture  from  McConnell's  pen. 

Fifty  Leading  Writers 

The  basic  idea  of  Wholesome  Films, 
f  which  the  company's  name  itself 
>  indicative,  is  proving  a  Mecca  for 
fading  lights  in  film  and  literary  cir- 
les.  "  Mr.  Weisfeldt  declares  that 
lore  than  fifty  leading  writers  have 
lready  agreed  to  bring  their  pen 
reations  to  Wholesome  for  product- 
ion. 

"The  Wholesome  Films  idea,"  as- 
erted  Guy  McConnell,  "has  long  ap- 
>ealed  to  me.  I  have  wanted  to  be 
dentified  with  just  such  an  'uplift' 
riove  in  motion  pictures.  Now, 
.s  director-general  of  Wholesome 
"ilms  Company,  I  shall  bend  my  ev- 
ry  effort  to  an  accurate  mirroring  on 
he  screen  of  the  author's  point  of 
iew.  In  no  way  will  the  works  of 
ecognized  authors  be  sullied  by  cheap 
hrills  injected  by  directors — in  no  way 
vill  false  action  be  thrust  upon  the 


motion  picture  public  in  order  to  put 
the  socalled  'punch'  in  mediocre  stor- 
ies. 

Cleanest,  Cleverest  Stories 

"The  Wholesome  policy  is  the  se- 
lection only  of  the  best,  cleanest  and 


GUY  McCOXXELL 
Director  General  of  Wholesome   Films  Corp. 

cleverest  stories  —  the  Wholesome 
kind — -and  the  rigid  exclusion  of  all 
else.  Wholesome  Films  Corporation 
is  dedicated  to  a  new  high  standard 
of  motion  picture  entertainment.  It 
shall  be  my  duty,  and  I  shall  strive 
in  every  way,  to  see  that  this  new 
standard  is  in  all  respects  maintained." 


•MERSON  CUTS  AND  ASSEMBLES  FAIRBANKS 

NEW  FILM  WHILE  ON  WAY  TO  NEW  YORK 


With  10,000  feet  of  the  new  Doug- 
as    Fairbanks  -  Artcraft  production, 
Come  Down  to   Earth,"  under  his 
firm,    Director    John    Emerson  and 
pilly  Shea,  head  of  the  assembling 

Separtment,  have  left  San  Francisco 
or  New  York,  to  be  gone  three 
.•eeks.  Emerson  is  cutting  and 
titling  this  Fairbanks  production 
(while  en  route  to  New  York. 

In  order  that  they  have  all  the  fa- 
cilities of  the  studio  cutting  room, 
arrangements  were  completed  with 
Mr.  Hoppe  of  the  Santa  Fe  Railroad 
to  remodel  three  connecting  draw- 
ing rooms  and  grant  the  carpenters  a 
free  hand   in   making    these  rooms 


practical  for  Emerson  and  his  associ- 
ates. 

While  in  New  York  Emerson  will 
discuss  some  big  stories  with  recog- 
nized screen  authors. 


MUTUAL  CIRCULAR  ON 

NEW  WM.  RUSSELL  FILM 
WILL  AID  EXHIBITORS 

Exhibitors  will  find  numerous  aids 
for  booking  the  Mutual  production 
"Pride  and  the  Man"  in  a  circular 
being  sent  out  by  that  concern. 
There  also  is  a  music  cue  chart  which 
should  prove  invaluable  to  exhibit- 
ors playing  the  William  Russell 
photoplay. 


iiiiiiiiniiiiiiiiiiiiiiim 

WHEREIN  A  THEATER 
MGR.  GIVES  PATRONS 

SOME   SOUND   ADVICE  j 

Manager  Charles  H.  Ryan  of  J 

the  Garfield  Theater,  2844  Madi-  | 

son    street,    Chicago,   has   dis-  J 

tributed  cards  to  his  patrons  as  g 

follows:      •  g 

Don't  Growl — Kick 

Talk  with  anybody  in  the  p. 

management  of  an  institu-  g 

tion  that  serves  the  public  j§ 

and  you  will  find  the  aver-  g 

age   American    will   growl,  j§ 

but   he   seldom   complains.  - 

When  something  is  wrong  §§ 

he   will   argue   the   matter  g 

with  a  ticket  seller,  usher  or  B 

doorman.   They  have  no  au-  g 

thority  to  set  things  right.  §§ 

The  public  will  not  go  to  g 

the  trouble  of  sending  an  g 

orderly    complaint    to    the  B 

management.      An    intelli-  g 

gent   complaint   will   often  g 

clear  up  difficulties  for  you.  m 

You   must    know    how    to  g 

gather  yourself  for  a  kick  -  - 

and  how  to  land  it  in  the  g 

right  place.  ■ 

— Management.  '  - 

This  effective  notice  precedes  g 

his  weekly  program,  which  is  B 

printed  on  a  nicely  made  up  g 
card. 

u 


PEDRO  DE  CORDOBA  IS 

LEADING  MAN  IN  FIRST 

ELSIE  FERGUSON  FILM 


Noted  Actor  of  Stage  and  Screen  to 
Support  Star  in  "Barbary  Sheep" 
for  Artcraft 

The  supporting  cast  selected  for 
Elsie  Ferguson,  Artcraft  star,  in  her 
first  picture  production,  "Barbary 
Sheep,"  is  headed  by  Pedro  De 
Cordoba,  an  actor  well  known  to  pa- 
trons of  stage  and  screen.  As  Miss 
Ferguson's  leading  man  in  the  Rob- 
ert Hichens  play  he  has  the  role  of 
Ben'chaalal,  an  officer  of  Algerian 
cavalry,  infatuated  with  the  wife  of  an 
English  nobleman  who  pays  too 
much  attention  to  big  game  hunting 
and  not  enough  to  his  beautiful  better 
half. 

He  has  had  a  wide  experience  in 
Shakespearean  roles,  was  in  the  orig- 
inal New  Theater  company,  and  has 
had  leading  parts  in  a  variety  of 
Broadway  successes.  He  appeared  in 
"The  Wanderer"  last  season.  He  was 
prominent  in  the  support  of  Geral- 
dine  Farrar  in  three  productions: 
"Carmen,"  "Temptation"  and  "Maria 
Rosa." 


20 


EXHIBITORS  HERALD 


NEXT  EDGAR  LEWIS  FILM,  IN  PRODUCTION, 

WILL  ARRIVE  IN  N.  Y.  EARLY  IN  AUGUST 


Mysterious  Picture  Promises  Many  Surprises,  Announces 
Charles  "Feature"  Abrams;  Many  Noted  Players 
Will  Appear  in   Large  Cast 


The  next  Edgar  Lewis  picture 
promises  many  surprises,  Charles 
"Feature"  Abrams  of  the  firm  of 
Abrams  &  Werner  announces.  Mr. 
Lewis  expects  to  return  to  Xew  York 
with  his  picture  completed  early  in 
August. 

In  spite  of  the  secrecy  surrounding 
the  next  special  Edgar  Lewis  picture, 
which  now  is  being  completed  at  Ti- 
condcroga,  N.  Y.,  enough  news  has 
reached  Broadway  to  cause  specula- 
tion in  film  circles  as  to  the  nature 
of  the  film. 

Has  Many  Noted  Players 

Although  Mr.  Lewis  has  been  work- 
ing on  his  new  production  for  two 
months  and  has  had  his  large  com- 
pany assembled  at  Ticonderoga  for 
more  than  six  weeks,  the  only  defi- 
nite news  received  is  that  Mitchell 
Lewis,  Hedda  Nova,  Victor  Suther- 
land, William  A.  Williams  and  Ray 
Chamberlain,  members  of  "The  Bar 
Sinister"  cast,  and  Mabel  Scott  and 
Edward  Rossman,  who  played  prom- 
inent parts  in  "The  Barrier,"  includ- 
ing  Joseph    Heron,    Philip  Sanford, 


Trade  showings  of  two  Essanay 
feature  productions  now  are  being 
offered  at  branch  offices  of  the 
K-E-S-E  service.  One  is  "Open 
Places,"  the  third  of  the  Essanay- 
Western  series,  in  which  Jack  Gard- 
ner, the  former  musical  comedy  star, 
is  being  featured.  This  photodrama 
will  be  issued  August  20.  The  second 
production  is  that  in  which  Taylor 
Holmes,  the  stage  comedian,  is  to 
make  his  screen  debut.  This  is  a 
comedy  -  drama  entitled  "Efficiency 
Edgar's  Courtship,"  and  will  be  issued 
September  3. 

"Open  Places"  Is  Novel 

"Open  Places"  presents  the  adven- 
tures of  a  little  New  England  school- 
ma'm  who  attempts  to  teach  the 
"wild  and  woolly"  West  its  A  B  C's. 
In  the  little  town  of  Rawhide,  Mont., 
on  the  Canadian  boundary,  she  meets 
a  typical  bad  man  and,  impressed  by 
his  picturesque  appearance,  weds 
him.  Their  honeymoon  is  cut  short 
by  a  deadly  duel  in  which  her  hus- 
band slays  another  man  and  is  forced 


William  Cavanaugh  and  Juanita  and 
Alberta  Meizner,  will  also  be  seen  in 
the  coming  drama.  The  nature  of  the 
story  and  its  title  have  never  been 
mentioned  and  still  are  guarded,  but 
Charles  "Feature"  Abrams,  who  vis- 
ited the  Edgar  Lewis  Company  re- 
cently, managed  to  get  some  news  of 
the  production. 

According  to  Mr.  Abrams,  a  town 
consisting  of  twenty-seven  buildings 
has  been  built  by  Mr.  Lewis  on  the 
edge  of  a  beautiful  lake,  three  miles 
northwest  of  Ticonderoga.  A  church, 
a  dance  hall,  a  Hudson  Bay  Company 
post,  a  Northwest  Mounted  Police 
station  and  even  a  Chinese  laundry 
are  among  the  structures  erected,  and 
the  natives  of  that  section  of  the 
country  have  named  the  village  after 
its  creator,  calling  it  Fort  Lewis. 

Will  Finish  in  August 

The  photography  is  under  the  per- 
sonal supervision  of  Edward  Earl, 
who  has  selected  the  Craftsman  Film 
Laboratories  to  do  the  printing  and 
developing  under  the  personal  super- 
vision of  Charles  Hcrliman. 


to  flee  across  the  boundary  to  escape 
justice.  A  year  passes,  in  which  the 
little  school  teacher  gradually  grows 
interested  in  Constable  Calhoun  of 
the  Canadian  Mounted  Police.  The 
dramatic  climax  comes  when,  as  their 
acquaintance  has  ripened  into  mutual 
love,  the  bad  man  turns  up  again  to 
claim  his  wife.  The  picture  has  a 
screen  time  approximately  of  sixty- 
five  minutes.  Ruth  King  and  Carl 
Stockdale  head  the  supporting  com- 
pany. 

Holmes  in  Subtle  Comedy 

Taylor  Holmes  has  been  given  the 
same  type  of  subtle  comedy  charac- 
terization in  his  first  picture  which 
made  "His  Majesty,  Bunker  Bean," 
"The  Third  Party,"  "The  Million" 
and  other  of  his  stage  successes  so 
popular.  The  story,  written  by  Clar- 
ence Budington  Kelland  and  pub- 
lished in  the  Saturday  Evening  Post, 
presents  the  actor  in  the  role  of  an 
"efficiency  bug,"  who  seeks  to  win  the 
love  of  a  girl  by  the  application  of 
modern  business  methods.    To  more 


successfully  compete  with  his  chief 
rival,  who  plays  a  guitar,  he  pur- 
chases a  saxaphonc.  Efficiency  wins 
out  for  him.  Virginia  Valli  takes  the 
leading  feminine  role.  "Efficiency 
Edgar's  Courtship"  has  a  screen  time 
of  sixty-eight  minutes. 


PAULINE  FREDERICK  TO 
STAR  IN  "HUNGRY  HEART," 
ADAPTED  FROM  A  NOVEL 

Widely  Read  David  Graham  Phillips 
Story  Rights  Purchased  for  Screen 
Version  by   Lasky  Concern 

An  announcement  of  importance 
was  made  this  week  by  the  Famous 
l'layers-Lasky  Corporation,  that  "The 
Hungry  Heart,"  by  David  Graham 
Phillips,  has  been  accepted  for  Para- 
mount and  will  be  produced  in  photo- 
play form  with  Pauline  Frederick  in 
the  leading  role. 

The  book  was  published  in  1909 
after  running  serially  in  one  of  the 
popular  magazines  and  became  one 
of  the  six  best  sellers  of  that  year 
and  the  next.  Phillips  was  believed 
to  have  reached  the  top  point  of  his 
literary  work  in  "The  Hungry 
Heart."  Its  heroine,  sketched  by 
Phillips  from  real  life,  presented  a  re- 
markable character  of  young  Ameri- 
can womanhood  living  in  an  age 
which  made  incessant  and  heavy  de- 
mands on  the  nervous  makeup  of 
women  of  all  classes. 

The  scenario  has  been  written  by 
Eve  Unsell.  It  starts,  as  does  the 
book,  with  the  wedding  of  Courtney 
Benedict  (played  by  Miss  Frederick), 
to  Richard  Vaughn.  The  depiction  of 
Courtney  as  a  vivid  personality,  a' 
magnetic,  charming,  highly  vitalized 
girl,  is  in  line  with  the  best  efforts 
of  Miss  Frederick's  past  work  in  mo- 
tion pictures. 


TWO  BIG  ESSANAY  FEATURES  FOR  AUGUST 

AND  SEPTEMBER  SHOWING  AT  K-E-S-E  OFFICES 


"Open  Places,"  a  Western,  with  Jack  Gardner,  to  Be  Issued 
to  Exhibitors  August  20,  Followed  by  "Efficiency 
Edgar's  Courtship"  September  3 


EXHIBITORS  HERALD 


21 


iOLDWYN  TRADE  SHOWINGS  IN  CHICAGO 

BRING  CONTRACTS  FROM  BIG  EXHIBITORS 


ioldfish  and  Weiss  Hold  Second  Exhibition  in  Boston; 
Philadelphia  Scheduled  Next  Week;  Many  Theater 
Owners  in  Larger  Cities  Are  Signed 


Goldwyn's  first  and  only  trade 
bowing,  held  last  week  in  Chicago, 
esulted  in  many  contracts  for  Gold- 
jvyn  pictures  with  some  of  the  na- 
ion's  biggest  exhibitors. 
I  This  trade  showing,  at  which  only 
wo  of  the  Goldwyn  productions  were 
■rojected,  produced  many  surprises, 
pne  morning  during  the  convention 
In  invited  group  of  exhibitors  from 
ill  sections  of  the  country  saw 
Nladge  Kennedy  in  "Baby  Mine,"  her 
irst  Goldwyn  picture,  and  at  the  con- 
tusion applauded.  After  luncheon 
he  same  group  of  guests  saw  Mae 
Marsh  in  a  Goldwyn  production 
vhich  has  not  yet  been  announced  by 
lame  to  the  public, 
r  As  a  result  of  the  Chicago  showing 
contracts  were  signed  with  Robert 
Lieber,  for  the  Circle  Theater,  In- 
Jianapolis;  Edward  A.  Zorn,  for  the 
Temple    Theater,    Toledo;  William 


John  C.  Green,  the  veteran  showman, 
exhibitor  and  film  exploiter  of  Gait, 
Canada,  has  purchased  all  the  Cana- 
dian and  Alaskan  rights  for  the  new 
Wharton  super-feature  of  the  North, 
"The  Great  White  Trail."  The  deal 
was  concluded  in  Ithaca  last  week 
Jwhen  Mr.  Green,  in  company  with 
business  partners,  made  a  trip  to  the 
IWharton  studios  and  signed  the  con- 
tracts which  made  the  territories  of 
Canada  and  Alaska  his.  Mr.  Green 
has  opened  offices  in  the  Temple 
building.  Gait,  Ont.,  and  will  operate 
under  the  name  of  Whartons'  Cana- 
dian Features.  He  is  to  begin  dis- 
tribution within  a  week  or  so. 

Mr.  Green  has  been  in  the  motion 
picture  business  in  the  United  States 
land  Canada  practically  since  the  first 
I  films  were  shown.  He  was  one  of 
I  the  first  men  in  this  country  to  ex- 
jploit  pictures  upon  what  is  known 
J  now  as  state  rights,  but  which  was 
3  called  in  its  embryonic  stages  "wild- 
j  catting." 

"I'm  going  to  try  to  give  the  Cana- 
',  dian  and  Alaskan  exhibitors  the  best 
1  deal  they  ever  have  had,"  he  says. 
"That  goes  for  everything  connected 
with  the  picture,  from  the  print  on 
down,  and  it  includes  everything 
from  price  to  service.    I  am  a  stickler 


Sievers,  New  Grand  Central  Theater, 
St.  Louis;  William  Flynn,  for  the 
Twelfth  Street  Theater,  Kansas  City, 
and  Nathan  Ascher,  for  his  twelve 
Chicago  theaters. 

Other  important  contracts,  cover- 
ing a  score  of  the  larger  cities,  have 
been  signed  within  the  week  by  ex- 
hibitors without  the  necessity  of 
trade  showings. 

Samuel  Goldfish,  president  of  Gold- 
wyn, and  Alfred  Weiss,  vice  presi- 
dent, held,  a  second  trade  showing  in 
Boston  last  Friday  in  conjunction 
with  Harry  F.  Campbell,  manager  of 
Goldwyn's  Boston  offices.  Exhibit- 
ors throughout  the  territory  were 
present  by  invitation. 

Philadelphia  will  have  its  trade 
showing  early  next  week,  and  similar 
showings  are  being  announced  for 
all  of  the  Goldwyn  offices  in  the 
United  States  and  Canada. 


for  taking  care  of  the  exhibitor,  for 
the  simple  reason  that  I  have  been  an 
exhibitor  myself  and  I  know  what 
should  be  done  for  him.  And  having 
all  the  knowledge  of  what  I  would 
like  to  have  done  for  me  as  an  ex- 
hibitor, why  should  I  not  carry  it 
out  in  my  dealings  with  the  men  who 
book  'The  Great  White  Trail.'  " 


STEGER  WILL  SCREEN 
"JUST  A  WOMAN,"  FROM 
EUGENE  WALTER'S  PLAY 

Miss  Charlotte  Walker,  Who  Starred 
in  Stage  Version,  Cast  in 
Title  Role 

Eugene  Walter's  well-known  play 
"Just  a  Woman''  will  be  produced  as 
a  photodrama  by  Julius  Steger  in  as- 
sociation with  Lee  Shubert  and  Jo- 
seph M.  Schenck. 

Miss  Charlotte  Walker  will  be  the 
star,  playing  the  title  role  which  she 
created  in  the  original  stage  version, 
and  she  will  be  supported  by  an  ex- 
cellent cast,  headed  by  Lee  Baker. 
The  production  will  be  under  the  per- 
sonal direction  of  Julius  Steger  and 
Joseph  A.  Golden. 


|flfllllllllllfIlllfllllllllM 

|  SHARKEY  AND  LAUDER  j 

jj  ARE  SPENDTHRIFTS  IN  1 

1  COMPARISON    TO   THIS  M 

jj  PHOTOPLAY  COMEDIAN  1 

1  The  stories  of  the  mouse  that  jj 

m  built  its  nest  in  Tom  Sharkey's  S 

jj  pocketbook,   of    Harry   Lauder  B 

§§  waiting  until  it  came  his  turn  to  B 

jj  buy  a  drink  at  the  bar  and  then  ; 

g  inviting  his  friends  up  to  his  |§ 

jj  hotel  room  where  he  had  a  bot-  B 

jj  tie,    and   of   Charles    Chaplin's  g 

B  saving  habits  are  known  to  a  g 

B  large  number   of  persons,  but  jj 

g  James    Aubrey,    the    eccentric  g 

g  picture  comedian  shortly  to  ap-  jj 

jj  pear   in  a  series    of    two-reel  g 

■  supercomcdies  under  the  man-  g 
g  agement  of  Arthur  X.  Small-  ■ 
jj  wood,  takes  the  prize  for  econ-  ■ 
g  omy.  jj 
g  Aubrey  denies  vehemently  jj 
g  that  he  still  has  the  first  dollar  H 
=  he  ever  earned,  but  admits  that  B 
B  his  actual  needs  ate  small  and  g 
g  that  he  saves  his  money.  His  B 
B  strongest  vices  consist  of  B 
jj  drinking  lemonade  and  smok-  g 
g  ing  an  occasional  cigarette.  He  g 
g  presides  over  his  own  bachelor  g 
jj  apartment,  and  when  he  does  g 
g  eat  out,  the  "nickel  in  the  slot"  g 
g  automatic  restaurant  is  his  fa-  jj 
g  vorite. 

jj  One  or  two  nickels  dropped  g 

g  in  a  slot,  and  anything  from  a  g 

B  fried  egg  to  a  piece  of  lemon  g 

^  meringue  pie  or  a  cup  of  cof-  W 

g  fee  will  be  forthcoming.    The  g 

g  demand  for  ice  tea  these  warm  jj 

g  days  has  caused  the  restaurant  jj 

=  management   to   have   a    com-  g 

g  partmcnt  set  aside  where  any-  jj 

■  one  desiring  ice  tea  may  get  a  g" 
g  glass  containing  a  lump  of  ice  g 
jj  and  a  piece  of  lemon.  There  jj 
jj  is  no  charge  for  these,  but  to  g 
g  get  the  tea  a  nickel  must  be  jj 
g  deposited  in  the  slot.  Aubrey's  |j 
B  favorite  drink,  it  appears,  is  not  g 
g  ice  tea,  but  lemonade;  so  he  g 
B  uses  the  lemons  and  the  ice,  ■ 
B  helps  himself  to  water  and  jj 
jj  sugar,  and  makes  his  own  lem-  g 
g  onade  without  cost. 

B  This  latest  economy,  he  fig-  g 

B  ures,  saves  him  about  60  cents  g 

g  a  day,  and  if  the  lemons  hold  jj 

g  out  all  summer  should  enable  g 

g  him  to  buy  an  additional  Lib-  g 

jj  erty  Bond.  g 

luiHiifiiiia 

Toronto,  Ont. — Many  of  the  largest 
theaters  in  the  province  of  Ontario 
have  booked  the  Goldwyn  pictures 
for  the  coming  year.  The  Regent 
Theater  has  obtained  the  first  run 
on  these  pictures  in  Toronto,  and  the 
Patricia  Theater,  the  newest  London 
house,  has  also  contracted  with  Gold- 
wyn. 


J.  C.  GREEN,  VETERAN  EXHIBITOR,  SECURES 
"GREAT  WHITE  TRAIL"  FOR  CANADA  AND  ALASKA 


Will  Exploit  Feature  from  Wharton's  Canadian  Features 
Offices  in  Gait,  Ont. ;  Will  Co-operate  with  Theater 
Owners  in  Showing  Film 


22 


EXHIBITORS  HERALD 


CORONA  COMPANY  SOON  TO  START  NEW  NEW  PROJECTION 

FEATURE;  TO  FILM  NOTED  WRITER'S  WORKS        DEVICE  INVENTED 

  WHICH  CUTS  COST 


The  Corona  Cinema  Company,  pro- 
ducers of  "The  Curse  of  Eve,"  is 
making  preparations  to  soon  begin 
the  production  of  another  big  state 
rights  feature. 

For  the  past  several  weeks  negoti- 
ations have  been  under  way  toward 
the  culmination  of  a  deal  which  will 
place  this  company  in  the  top  ranks 
among  the  producers  of  feature  pic- 
tures. 

It  is  understood  that  an  agreement 


Essanay  is  filming  little  Mary  Mc- 
Alister,  its  child  star,  in  a  five-part 
comedy-drama,  the  title  of  which  is 
"Pants." 

"Pants"  will  be  the  first  feature 
production  in  which  the  little  actress 
takes  the  leading  role.  However, 
President  Spoor  of  Essanay  believes 
her  past  successes  have  created  a  de- 
mand for  her  in  something  bigger. 

The  story  presents  the  contrast  be- 
tween the  life  of  a  rich  little  girl, 
hemmed  in  by  prim  governesses,  and 
that  of  other  children  who,  though 
poorer,  enjoy  the  full  freedom  which 
childhood  needs.  While  the  impor- 
tant roles  essentially  are  played  by 


That  the  first  picture  made  by  Ger- 
aldinc  Farrar  as  an  Artcraft  star  will 
be  far  out  of  the  beaten  track,  and 
on  an  unusual  scale  of  production,  is 
the  statement  that  comes  from  Walter 
E.  Greene,  president  of  Artcraft  Pic- 
tures Corporation. 

"The  title  of  the  picture,"  says  Mr. 
Greene's  announcement,  "will  be. 'The 
Woman  God  Forgot.'  It  is  a  color- 
ful and  powerfully  dramatic  story  of 
Aztec  life,  introducing  the  historic 
character  of  Montezuma  and  revealing 
the  splendors  of  his  court.  Jeanie 
Macpherson,  whose  great  patriotic 
play  for  Mary  Pickford,  'The  Little 
American,'  has  made  her  the  most 
talked  about  screen  writer  in  America 


has  been  reached  between  Corona 
and  one  of  America's  foremost  novel- 
ists which  will  give  this  company  the 
exclusive  picture  rights  to  all  of  his 
works.  He  will  have  an  active  con- 
nection with  the  producers  in  such  a 
capacity  that  will  enable  him  to  as- 
sist in  the  supervision  of  the  filming 
of  his  works. 

Negotiations  now  are  pending  with 
a  well-known  feature  director  for  his 
services  covering  a  period  of  two 
years. 


children,  the  story  carries  such  real- 
ism that  it  will  form  a  picture  equally 
as  enjoyable  to  adults  as  to  children. 
Such  is  proving  the  case  with  the 
"Do  Children  Count?"  scries,  written 
by  the  same  author.  No  attempt  is 
being  made  at  a  preachment  in  the 
feature. 

In  the  company  supporting  little 
Mary  are  John  Cossar,  Arthur  Met- 
calfe, Mary  Parkin,  Arthur  Keoppe, 
Marion  Skinner,  as  well  as  numerous 
children. 

The  picture  will  have  a  screen  time 
approximately  of  sixty-five  minutes. 
The  picture  will  be  published  through 
K-E-S-E  September  10. 


today,  is  the  author  of  'The  Woman 
God  Forgot,'  and  it  will  have  the  per- 
sonal direction  of  Cecil  B.  DeMille. 

"Mr.  DeMille  and  a  staff  of  research 
experts  have  been  at  work  for  many 
weeks  preparing  data  for  effects  and 
costumes,  and  we  expect  the  cost  of 
the  big  special  settings  which  will  be 
built  to  run  into  figures  which  might 
be  considered  excessive  if  they  did  not 
pertain  to  so  magnificent  and  import- 
ant a  production. 

"Among  the  special  sets  is  a  trop- 
ical jungle,  containing  a  lake  for 
water  fowl,  the  whole  fenced  and  cov- 
ered with  over  10,000  feet  of  wire  net- 
ting, to  prevent  the  escape  of  the 
animals  and  birds." 


Oscar  Scheck  of  Cleveland 
Perfects  New  Idea  to  In- 
crease Quality  of  Work 

The  latest  thing  in  the  way  of  im- 
proving projection  and  saving  cost  of 
operating  motion  picture  machines 
has  been  invented  by  Oscar  Scheck 
of  Cleveland,  Ohio. 

Mr.  Scheck's  patent  is  a  device  for 
attaching  a  mazda  incandescent  lamp 
to  the  projection  machine,  which 
heretofore  depended  entirely  upon 
carbon  arc  lights,  and  which  mate- 
rially reduces  the  cost  of  operating 
as  well  as  increases  the  quality  of  the 
projection. 

Mr.  Scheck  is  a  lighting  engineer 
and  has  had  the  appliance  tested  in 
several  Cleveland  theaters  for  more 
than  a  year.  According  to  reports,  it 
has  proven  highly  satisfactory. 


INDIANA  SONG  HIT  IS 

INTRODUCED   IN  FILM 

BY  THE  UNIVERSAL  CO. 

The  latest  "song  hit  in  photoplay" 
number  to  be  featured  by  Universal 
in  co-operation  with  Waterson,  Berlin 
&  Snyder  is  "Indiana,"  which  will  be 
presented  by  Claire  Rochester,  well 
"known  to  vaudeville's  audiences.  It 
has  a  swinging,  military  air,  easy  to 
march  to.  and  the  words  of  the  lyric, 
while  exploiting  the  special  charms 
of  the  good,  old  Hoosicr  state,  can 
be  twisted  to  fit  almost  any  regi- 
ment. Many  of  the  troops  embarking 
for  France  have  secured  copies  of 
"Indiana,"  and  it  is  expected  that  the 
special  photoplay  featuring  the  song 
will  prove  equally  popular. 


ESSANAY  TO  STAR  MARY  McALISTER  IN  "PANTS," 
HER  FIRST  FIVE-REELER,  SCHEDULED  SEPT.  10 

Initial  Feature  with  Child-Actress  Will  Contrast  Life  of 
Conventional  Little  Rich  Girl  to  that 
of  Other  Children 


"THE  WOMAN  GOD  FORGOT"  IS  FIRST  FARRAR 
PICTURE  FOR  ARTCRAFT,  GREENE  ANNOUNCES 


Film  Will  Be  Colorful  and  Powerful  Drama  of  Aztec  Life, 
Introducing  Historic  Character  of  Montezuma 
and  Splendors  of  His  Court 


EXHIBITORS  HERALD 


23 


V!.  H.  HOFFMAN  OFFERS  EXHIBITORS  TRADE 

PLAN  FOR  ELIMINATION  OF  MIDDLEMEN 


Concern  Seeks  Prominent  Theater  Owners  as  Representa- 
tives in  Territories  to  Take  Place  of  Four 
Square  Service  Stations 


;  The  progressiveness  of  M.  H.  Hoff- 
nan,  Inc.,  has  been  shown  in  a  num- 
>er  of  important  ways,  but  in  none  to 
l  greater  extent  than  in  the  stand 
ust  taken  to  deal  with  exhibitors  in 
l  manner  eliminating  all  middlemen. 
(  "Our  organization,"  says  Mr.  Hoff- 
'nan,  "serves  in  the  capacity  either  as 
sducers,  distributors  or  world 
its  buyers,  and  sells  direct  to  ex- 
iitors  through  its  Foursquare  serv- 
stations.  In  this  manner  all  the 
ste  which  commonly  arises 
rough  any  method  of  distribution 
ich  is  not  that,  of  what  is  in  fact  or 
ictice,  direct  from  manufacturer  to 
lsumer. 

Exhibitors  Get  Offer 
'According  to  the  Hoffman  distri- 
ntion  plan  through  its  Foursquare 
vice  stations,  exhibitors  are  to  be 
tren  the  full  benefit  of  these  finan- 
savings.  What  is  more,  M.  H. 
sffinan.  Inc.,  intends  to  see  that 
exhibitor  gets  the  benefit  of  these 
rings. 

It  seek  prominent,  reputable  ex- 
itors  to  represent  us  in  every  ter- 
)ry,  and  wherever  it  is  possible 


to  effect  such  an  arrangement  such 
exhibitor  will  take  the  place  of  a 
Foursquare  service  station.  M.  H. 
Hoffman,  Inc.,  invites  communica- 
tions from  exhibitors  of  enviable  rep- 
utation, and  such  exhibitors  who 
write  informing  us  what  radius  of 
territory  each  one  covers  will  find  us 
ready  to  make  an  arrangement  of  the 
sort  that  will  be  gratifying  to  all  ex- 
hibitors in  each  territory.  Where 
there  is  an  organization  of  exhibitors 
M.  H.  Hoffman,  Inc.,  will  avail  itself 
of  the  opportunity  to  deal  direct  with 
it,  and  where  it  is  advisable  "we  will 
place  men  and  Foursquare  service 
stations  at  the  disposal  of  such  an  or- 
ganization. 

Aim  to  Cut  Finance  Waste 
"What  M.  H.  Hoffnran,  Inc.,  is  aim- 
ing to  do  is  to  eliminate  the  financial 
waste  in  distribution,  which  at  the 
present  time  is  a  freight  tariff  which 
exhibitors  are  unjustly  asked  to  pay. 
All  that  our  organization  seeks  to 
make  in  the  way  of  profits  is  a  por- 
tion of  the  saving  which  we  shall  ef- 
fect in  eliminating  waste  in  the  dis- 
tribution end  of  this  business." 


J.  B. 


MAXWELL  MADE  EXECUTIVE  DIRECTOR 

OF  PARALTA;  ANDERSON  CREATES  OFFICE 


Will  Have   Charge  of   Efficiency  Branch   and  Compute 
Cost  of  Productions;  Widely  Known  for 
Many  Vaudeville  Successes 


I  Carl  Anderson,  president  of  Par- 
alta  Plays,  Inc.,  took  another  impor- 
tant forward  step  this  week  by  cre- 
ating a  new  office  in  motion  picture 
•production — the  executive  director. 

This  functionary  will  be  an  all- 
jpowerful  man  in  the  Paralta  manage- 
ment and  will  be  subject  only  to  the 
action  of  the  board  of  directors.  He 
will  have  general  supervision  of  effi- 
ciency men,  for  it  is  the  purpose  of 
Paralta  to  carry  its  investigations  to 
■  their  ultimate  conclusion  and  to  sub- 
ject the  production  €nd  of  the  indus- 
try to  the  same  crucial  inquiry  that 
'was  applied  to  distribution  and  exhi- 
bition. 

Mr.  Anderson  and  the  executive 
committee  of  the  board  of  directors 
'of  Paralta  appointed  Joseph  B.  Max- 
well to  the  position. 

Mr.  Maxwell  is  known  to  the  the- 
jatrical  profession  as  "Joe."  He  has 
been  for  many  years  widely  known 
as  the  greatest  producer  of  feature 
vaudeville  acts  in  this  countrv  and 


has  accumulated  a  fortune  in  this 
branch  of  constructive  amusement  en- 
terprise. In  the  development  of  this 
work  he  has  maintained  a  small  pri- 
vate theater  for  rehearsals  and  a  cos- 
tume department,  and  has  managed 
his  business  on  lines  of  such  great  ef- 
ficiency and  economy  that  he  has  at- 
tracted the  attention  of  the  entire  the- 
atrical profession. 

The  appointment  of  Mr.  Maxwell 
to  the  position  of  executive  director 
of  Paralta  is  in  line  with  the  policy 
of  this  company  to  fill  all  executive 
positions  with  experienced  theatrical 
men  of  high  standing. 

Mr.  Maxwell  is  one  of  those  prac- 
tical minds  who  cannot  see  why  a 
picture  that  is  scheduled  to  cost  S50,- 
000  on  liberal  estimates  should  show 
a  cost  of  $65,000  to  $70,000  or  more 
when  the  balance  sheet  is  struck. 

He  and  other  experienced  produc- 
ers of  big  theatrical  enterprises  be- 
lieve that  motion  picture  production 
can  be  brought  down  to  a  financial 


system  just  as  certainly  as  the  con- 
struction engineer  can  tell,  almost  to 
the  dollar,  what  a  sixteen-story  build- 
ing will  cost. 

Mr.  Maxwell  will  make  his  head- 
quarters in  New  York,  but  he  will 
spend  much  of  his  time  on  the  coast, 
where  he  will  do  a  great  deal  of  in- 
vestigating to  establish  a  system  of 
cost  computation  in  relation  to  pic- 
ture production.  He  also  will  go 
deeply  into  exhibition,  his  long  ex- 
perience as  a  showman  making  this 
branch  of  the  industry  particularly 
interesting  to  him. 


SEVEN  GAUMONT  MEN 

NOW  ARE  IN  U.  S.  ARMY 

Six  Gaumont  men  are  in  govern- 
ment service  as  members  of  the 
Tenth  Regiment,  New  York,  and  one 
is  at  the  camp  for  officers  at  Platts- 
burg;  yet  the  American  headquarters 
of  the  Gaumont  Company  at  Flushing 
must  make  a  further  contribution  to 
the  draft.  Eight  Gaumont  men  have 
draft  numbers  so  near  the  top  of  the 
Ust  that  they  will  be  called  upon  to 
serve  unless  exemptions  are  allowed. 
These  are  Frank  H.  Mayer,  Charles 
Francis  Ward,  Frank  Eugene  Bellese, 
Charles  Merkle,  Harold  William 
Lewis,  John  Schafer,  Lawrence 
D' Armour  and  John  Diviny. 


Toronto,  Ont. — Mr.  Pomeroy,  man- 
ager of  the  Photodrome  Theater  here, 
has  announced  that  he  intends  to 
make  use  of  the  two  extra  floors  in 
his  building  which  have  not  been  oc- 
cupied. He  will  make  a  dance  hall 
out  of  the  upper  floor  and  a  barber 
shop  out  of  the  lower  floor.  In  this 
way  he  will  lower  the  expenses  of 
the  theater  and  make  use  of  valuable 
unused  space. 


Heres 

the 


5? 


Mysterious 

LUCKY  CARD 

KecpYourEveOn  It 


24 


EXHIBITORS  HERALD 


H.  C.  ALLEN  OF  PETER  PAN  CORP.  WILL  START 
BIG  OUTPUT  OF  SHORT  SUBJECTS  IN  SEPTEMBER 


Mo-Toy  Comedies,  Enacted  by  Dolls,  Most  Novel  Form  of 
Film   Entertainment,   Will  Fill  Big  War 
Need,  He  Declares 


After  a  year  of  careful  study  ot  the 
production  of  short  subjects,  H.  C. 
Allen,  president  of  the  Peter  Pan 
Film  Corporation,  is  preparing  to  be- 
gin in  September  to  give  the  ex- 
changes a  most  unusual  output  of 
short  films. 


H.  C.  ALLEN 
President,  Peter  Pan  Film  Corporation 


The  Mo-Toy  Comedies,  which  are 
being  published  by  the  Peter  Pan  or- 
ganization, are  enacted  by  doll  actors 
and  present  an  entirely  new  feature 
in  the  field  of  production.  They  are 
novel,  clever  and  amusing,  and  de- 
serve a  place  by  themselves  in  the 
production  of  screen  artistry. 
Bookings  Are  Successful 

As  an  associate  of  certain  men  in 
the  financial  district,  Mr.  Allen  for- 


All  future  Rex  Beach  pictures  made 
from  the  stories  and  novels  of  this 
noted  American  author  are  to  be  dis- 
tributed and  controlled  by  the  Gold- 
wyn  Distributing  Corporation  under  a 
contract  signed  by  Samuel  Goldfish, 
president  of  Goldwyn;  Benjamin  B. 
Hampton,  president  of  the  Rex  Beach 
Film  Corporation,  and  Mr.  Beach 
himself. 

This  contract  places  the  Goldwyn 
distribution  in  immediate  possession 
of   Mr.    Beach's    recently  completed 


merly  headed  the  Educational  Films 
Corporation,  and  in  that  capacity  had 
an  opportunity  to  study  the  produc- 
tion of  short  subjects. 

"Mo-Toy  pictures,"  says  Mr.  Allen, 
"came  into  the  market  during  the 
height  of  the  summer  heat,  and  that 
would  appear  to  some  extent  a  hand- 
icap. The  bookings,  however,  have 
been  most  successful,  and  the  pic- 
tures are  being  played  all  over  the 
country,  Proctor  and  Loew  are  book- 
ing them  solid  for  their  theaters  in 
New  York.  We  know  that  they  can- 
not help  but  be  successful,  for  they 
cannot  fail  to  please  a  discriminating 
audience.  We  issue  only  the  most 
distinctive  subjects  and  they  are  ab- 
solutely new  to  any  'audience.  At 
present  a  great  advertising  campaign 
is  under  way,  which  will  be  a  mate- 
rial aid  to  both  distributors  and  exhib- 
itors. Additional  plans  are  complet- 
ed, but  the  details  will  be  released 
later. 

Lighten  War  Worries 

"I  think  people  want  to  see  some- 
thing light  and  novel  just  at  this 
time.  They  want  something  to  re- 
lieve their  minds  of  the  horrors  of 
the  great  European  conflict.  Ameri- 
cans will  need  to  laugh  all  that  they 
can  be  made  to  during  the  next  year 
or  two.  The  United  States  has  en- 
tered this  war  and  there  is  going  to 
be  American  blood  shed  and  the 
homes  of  thousands  of  our  country's 
people  will  be  overshadowed  with  sor- 
row. We  all  are  going  to  sympathize 
with  one  another,  and  we  will  seek 
amusements  that  will  ease  our  minds 
and  detract  them  as  much  as  pos- 
sible from  the  morbidness  which  will 
be  manifested  on  every  side. 


production  of  "The  Auction  Block," 
made  from  one  of  his  greatest  nov- 
els. "The  Auction  Block"  was  six 
months  in  the  making,  and  the  pre- 
diction is  made  by  those  who  have 
seen  it  that  it  will  be  one  of  the  sea- 
son's best  attractions. 

By  obtaining  a  series  of  Rex  Beach 
productions  Goldwyn  comes  into  pos- 
session, the  concern  declares,  of  sto- 
ries that  will  rank  among  the  biggest 
box  office  attractions  in  the  film 
world,  and  is  thereby  enabled  to  of- 


fer these  pictures  to  exhibitors 
throughout  the  world  in  addition  to 
the  twenty-six  pictures  previously  an- 
nounced as  constituting  Goldwyn's 
scheduled  annual  output. 


ANNA  M.  KESNER  IS 

ONLY  PIONEER  WOMAN 
EXHIBITOR  IN  CHICAGO 


Financial  Secretary  of  A.  E.  A.  Branch 
Has  Operated  House  on  West 
Side  Eight  Years 

Miss  Anna  M.  Kesner.  financial 
secretary  of  the  Motion  Picture  The- 
ater Owners'  Association,  of  Chicago, 
who  owns  and  operates  a  film  theater 
at  3950  West  Twenty-second  Street, 
is  the  only  pioneer  woman  exhibitor 
of  Chicago,  having  operated  her  house 
for  a  period  of  more  than  eight  years. 

Despite  the  fact  that  when  she  first 
opened  her  theater  for  business,  the 
district  in  which  it  is  located  was 
sparsely  settled,  she  has  shown  all 
of  the  big  feature  productions  offered 
in  the  market. 


MISS  ANNA  M.  KESNER 


"At  the  present  time  I  am  the  only 
woman  on  the  West  Side  of  Chicago 
operating  a  motion  picture  theater," 
she  says.  "I  own  both  the  property 
and  the  theater  building.  My  house  is 
one  of  the  prettiest  in  Chicago  al- 
though I  can  accommodate  only  three 
hundred  patrons. 

"My  theater  is  a  fireproof  brick 
building  with  a  stone  front,  built  for 
perfect  comfort  for  my  patronage. 
For  eight  years  I  have  had  the  very 
best  class  of  patrons,  and  I  have 
never  lost  one  in  spite  of  the  com- 
petition of  two  nearby  theaters  which 
take  care  of  more  than  a  thousand 
persons  each." 


St.  John,  N.  B.— Walter  H.  Gold- 
ing  of  St.  John  has  returned  from 
New  York. 


GOLDWYN  DISTRIBUTING  CORP.  CONTRACTS  FOR 
PUBLICATION  OF  REX  BEACH  PRODUCTIONS 


"The  Auction  Block,"  Adapted  from  One  of  Author's 
Greatest  Novels,  Is  First  of  Entire  Works  to 
Be  Distributed  to  Exhibitors 


Marguerite  Clark  in 

"THE  AMAZONS" 

Famous  Players  comedy-drama;  five  parts;  published 
August  5 


As  a  whole.. 

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I  Sir  Arthur  Wing  Pinero  didn't  write  "The  Amazons" 
■Qecially  for  the  screen.  Nevertheless  the  photodrama- 
Ization  of  the  comedy  makes  delightful  motion  picture 
ktertainment,  and  no  exhibitor  who  is  looking  for  the 
lest  in  pictures  can  afford  to  let  it  pass  unbooked. 
^Hfarguerite  Clark,  the  diminutive  star,  romps  through 
^Rhre  reels  dressed  as  a  boy  and  furnishes  most  of  the 
Jin.  No  one  can  play  these  roles  quite  like  Miss  Clark, 
fhere  is  an  amusing  boxing  scene  in  the  second  reel,  in 
^Kh  Marguerite  Clark  knocks  out  one  of  her  sisters, 
.ho  is  twice  her  ?ize. 

The  cast  includes  Elsie  Lawson  and  Helen  Greene  as 
Villie  and  Noel,  William  Hinckley  as  Lord  Litterly, 
Helen  Robinson  as  the  Marchioness  of  Castlejordan,  Ed- 
ar  Norton  as  Lord  Tweenways,  and  Andre  Bellon  as 
)e  Grival.    The  picture  was  directed  by  Joseph  Kaufman. 

The  story:  Disappointed  that  their  three  children  are 
eirls  instead  of  boys,  they  are  brought  up  as  boys  by  the 
Marchioness  of  Castlejordan,  and  no  males  are  allowed 
Ivithin  the  walls  of  the  estate.  Their  unties  upset  the 
tillage rs  and  cause  considerable  gossip.  Tommy,  the 
•oungest,  is  sent  to  London  to  visit  relatives.  She  slips 
Itway  from  the  house  dressed  in  gentlemen's  evening 
:lothes  and  visits  a  dance  hall.  Here  she  encounters  a 
jrockney  bully  and  in  self-defense  knocks  him  down.  Es- 
caping from  the  theater,  she  jumps  into  the  cab  of  Lord 
Litterly,  who  takes  her  home,  and  a  warm  friendship 
springs  up  between  them.  Later  the  lord  is  instrumental 
n  saving  her  from  a  fall  from  a  runaway  horse.  Her 
two  sisters  arrange  a  meeting  with  two  men  in  the  gym- 
nasium one  evening.  Tommy  climbs  through  a  skylight 
ind  "drops  in"  on  Lord  Litterly  also,  who  happens  to 
be  bringing  a  message  to  a  maid.  The  marchioness  dis- 
covers the  trio  and,  seeing  that  her  girls  will  be  girls,  she 
gives  them  her  blessing,  and  a  triple  wedding  follows. 


Gail  Kane  in 


"SOULS  IN  PA  WN" 

American-Mutual  drama;  five  parts;  published  August  6 


As  a  whole.— 

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"Souls  in  Pawn"  is  an  interesting  drama  of  love,  war 
and  spies.  The  story  is  at  all  times  interesting  and 
should  appeal  to  all  motion  picture  patrons. 

Henry  King  has  given  careful  attention  to  the  direc- 
tion, and  many  good  lighting  effects  beautify  some  of 
the  interior  sets.  Gail  Kane  is  powerful  in  her  role  of 
Liane  Dore.  She  is  well  supported  by  Douglas  MacLean, 
Robert  Klein,  Frank  Rickert,  Edward  Peil,  Ashton  Dear- 
holt  and  Ruth  Everdale. 

The  story:  Sebastian  Dore  is  mysteriously  murdered 
in  front  of  his  home,  and  his  beautiful  wife,  Liane,  swears 
vengeance  on  the  murderer.  To  this  end  she  becomes  a 
German  spy  under  the  direction  of  Karl,  Prince  von  Kon- 
demarck.    The  two  fall  in  love.    At  the  outbreak  of  war 


Karl  is  called  to  Germany,  and  Liane  throws  open  her 
doors  to  wounded  French  soldiers.  She  accidentally 
learns  that  Karl  is  the  murderer  of  her  husband,  and  she 
plans  to  turn  him  over  to  the  police.  Before  he  leaves  he 
produces  letters  showing  that  Sebastian  had  betrayed  his 
sister,  and  he  explains  that  Dore  was  accidentally  shot 
in  a  struggle.  Karl  and  Liane  escape  to  his  yacht,  and 
the  film  ends  satisfactorily. 


Bryant  Washburn  in 

"SKINNER'S  BABY" 

Essanay  comedy-drama;  S.  T.  65  minutes:  published 
August  6 


As  a  whole  ... 

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  Good  entertainment 

By  Henry  Irving  Dodge 

 :  Admirable 

 Well  cast 

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"Skinner's  Baby,"  the  third  of  the  Essanay  "Skinner" 
series,  will  be  welcomed  with  open  arms.  It  introduces 
another  member  of  the  "Skinner"  family,  near  the  end, 
a  dear  little  mite  of  humanity,  around  whose  corning  the 
whole  story*  is  woven.  There  are  innumerable  other 
youngsters  in  the  picture,  enough  to  satisfy  anybody. 

Bryant  Washburn,  who  created  the  original  role  in  a 
dress  suit,  is  the  active,  anxious,  expectant  father  in  the 
present  comedy,  and  Hazel  Daly  appears  in  support  as 
Honey.  Harry  Beaumont  wrote  the  scenario  and  directed 
the  production. 

The  story:  Skinner,  seeing  the  joy  of  his  head  book- 
keeper over  the  arrival  of  a  baby  boy,  realizes  he  is  miss- 
ing life's  greatest  opportunity.  Everywhere  they  go  he 
and  his  wife  run  into  people  fondling  babies,  litters  of 
puppies,  broods  of  ducklings  and  other  living  things.  He 
talks  the  matter  over  with  Honey  and  a  little  time  later 
she  confides  a  secret  to  him.  The  day  of  the  great  event 
Skinner  announces  the  arrival  of  William  Manning  Skin- 
ner, Jr.,  to  the  office  force,  when  informed  he  is  wanted 
home.  Arriving  there,  however,  he  finds  it  is  a  baby  girl, 
but  their  happiness  is  complete. 


Olive  Thomas  in 

"AN  EVEN  BREAK" 

Triangle  Distributing  Company;  five  parts;  published 
July  22 


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-...Splendid 
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"An  Even  Break"  is  a  Triangle  picture.  Hence  it  is 
characteristic  with  its  exquisite  photography,  careful  di- 
rection, capable  cast  and  clean,  sweet  story  with  suspense 
and  thrills  as  well  as  real  human  heart-interest.  Lambert 
Hillyer  deserves  honors  as  author  and  director.  A  clever 
psychological  study  of  the  aims  and  ambitions  of  child- 
hood starts  off  this  fine  production.  The  child  actors  are 
earnest  and  the  introduction  serves  as  a  foundation  for 
later  character  development. 

Olive  Thomas  as  Claire  Curtis  bids  fair  to  get  her 
dainty  feet  firmly  planted  on  the  altar  of  public  opinion. 
Her  work  is  refined,  simple  and  convincing,  and  besides 
all  this,  she  is  beautiful.  Two  of  the  most  attractive  fea- 
tures of  the  picture  are  dances  performed  by  Miss  Thomas 
and  a  bevy  of  pretty,  graceful  girls.  These  in  the  gor-' 
geous  settings  of  modern  cabarets  and  midnight  frolics, 
fantastically  gowned  as  they  are,  afford  interest  to  all. 


26 


EXHIBITORS  HERALD 


Then  there  are  the  thrills — a  race  against  time,  with  Miss 
Thomas  driving  the  roadster;  the  wreck  of  the  pursuing 
car,  and  many  other  things  which  grip  and  hold. 

Charles  Gunn  as  Jimmie  Strang,  the  inventor,  heads 
a  capable  cast,  which  includes  Margaret  Thompson,  Dar- 
rel  Foss,  Charles  K.  French,  J.  Frank  Burke,  Louis 
Durham. 

Here  is  a  program  picture  which  will  m^ke  patrons 
say  "Bring  on  the  whole  of  it." 

The  story:  As  children  Jimmie  Strand  and  Mary  and 
Claire  state  what  they  desire  to  be  when  they  grow  up. 
Jimmie  succeeds  in  being  the  accepted  inventor.  Then 
the  story  starts.  He  comes  to  New  York  to  superintend 
the  manufacture  of  his  machine,  ordered  by  a  firm  in  his 
home  town  which  has  accepted  the  drawings  and  expects 
to  recoup  its  weakened  finances  by  the  invention.  Ar- 
rived in  New  York,  he  is  taken  in  hand  by  the  son  of 
Harding  &'  Co.,  which  concern  contracts  to  fill  the  order. 
This  concern  is  avaricious  and  decides  to  bankrupt  Col- 
lins and  include  the  invention  in  its  assets.  In  the  course 
of  his  training  Jimmie  is  initiated  into  the  gay  life  of  the 
cabaret.  The  renowned  little  dancer  Claire  Curtis,  loved 
by  all  but  won  by  nobody,  Jimmie  discovers  to  be  his 
childhood  playmate  from  home.  He  accomplishes  that 
which  nobody  else  has  done  by  succeeding  in  getting  an 
interview  with  Claire,  and  their  childhood  fondness  for 
each  other  is  renewed.  Affairs  progress  nicely  when 
Mary,  whom  Jimmie  foolishly  proposes  to  in  his  first  out- 
burst of  enthusiasm,  appears  on  the  scene.  Claire  de- 
cides that  she  will  give  Mary  a  fighting  chance  for  Jim- 
mie's  love,  and  she  takes  her  in  hand  and  gowns  her  and 
teaches  her.  Mary  goes  into  the  life  that  Claire  lives  in, 
and  likes  it  so  much  that  when  Jimmie  believes  himself 
ruined,  his  machines  destroyed  and  his  friends  bankrupt, 
Mary  refuses  to  go  back  home  and  says  she  is  going  on 
the  stage  anyway. 

But  Claire  drives  him  home  and  in  the  nick  of  time 
saves  his  machines.  When  she  mentions  that  Mary  will 
be  glad,  Jimmie  tells  her  that  .Mary  turned  him  down,  and 
that  if  he  thought  he  could  make  Claire  care  for  him  he 
would  try.    There  is  a  happy  ending. 


Earle  Williams  in 

"THE  STOLEN  TREATY" 

Vitagraph  drama;  five  parts;  published  July  16 

As  a  whole  '.  A  grand  jumble 

Story     _  Unconvincing 

.     Star    _  _  Poor 

Support     _  Fair 

Settings       Good 

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A  grand  jumble  of  ballroom  sets,  stage  groups,  talking 
and  nodding  of  heads,  the  arrest  of  two  speeders,  the  en- 
ticing into  the  hands  of  the  police  an  international  crook, 
and  the  frustration  of  an  attempt  to  murder  the  hero, 
interspersed  with  plenty  of  cynical  subtitles,  have  been 
slapped  together  in  "The  Stolen  Treaty." 

Perhaps  if  Earle  Williams  were  given  a  story  that 
held  a  role  suitable  for  him  he  would  again  come  into 
the  popularity  he  once  claimed,  but  until  then  he  will 
continue  to  remain  poor  in  the  eyes  of  those  who  once 
held  him  as  their  favorite.  Corinne  Griffith,  Denton 
Vale  and  Robert  Gaillard  arc  among  the  members  of  the 
cast. 

The  story  deals  with  a  Zoranian  prince  who  comes  to 
America  to  enter  into  some  kind  of  a  treaty.  The  entire 
affair  is  a  secret,  because  the  honesty  of  America  is  at 
stake.  -The  Zoranians  gain  possession  of  the  treaty  and 
then  demand  a  large  sum  of  money  before  they  will  re- 
turn it.  The  hero,  a  member  of  the  secret  service,  steps 
in,  and  through  his  cleverness  is  able  to  again  get  the 
treaty  out  of  the  hands  of  the  foreign  prince.  The  Zora- 
nians plan  to  murder  him,  but  they  are  prevented  from 
this  by  the  appearance  of  the  Secretary  of  State. 


Arthur  Ashley,  Gerda  Holmes  in 

"THE  IRON  RING" 

World  drama;  five  parts;  published  July  30 

As  a  whole  _   Interesting 

Story    Entertaining 

Stars   _    Excellent 

Support   _   Very  good 

Settings      Adequate 

Photography    Clear 

"The  Iron  Ring"  is  a  modern  story  of  New  York  so 
cial  life,  of  a  young  man's  climb  to  success  and  the  conse 
quent  neglect  of  his  young  wife  while  he  is  chasing  th 
elusive  dollar. 

It  has  been  well  produced  and  well  acted  by  a  cast  in 
eluding  Arthur  Ashley,  Gerda  Holmes  and  Edward  Lang 
ford.  Edward  Langford  puts  the  proper  amount  of  punc 
into  the  role  of  Aleck  Hulette,  while  Gerda  Holmes  is'a 
appealing  character  as  Bess,  his  wife.  Alexandria  Carew 
plays  the  role  of  a  wayward  wife,  Mrs.  Gcorgie  Leonarc 
and  to  Arthur  Ashley  is  entrusted  the  part  of  Jack  Dela 
more.    The  story  was  written  by  Horace  Hazelton  an 


GERDA  HOLMES  AXD  ARTHUR  ASHLEY  IN  SCENE  FRO 
"THE  IROX  RING"  (World) 

directed  by  George  Archainbaud.  Chicago  audiences  ; 
a  "loop"  theater  enjoyed  "The  Iron  Ring,"  which  is,  aft< 
all,  the  best  test  a  photoplay  can  go  through. 

The  story:  While  Alex  Hulette  is  making  frequei 
business  trips,  his  wife  meets  and  forms  a  warm  frien<j 
ship  for  a  Mrs.  Leonard,  a  none  too  desirable  neighbo'j 
She  also  meets  Jack  Delamore,  one  of  New  York's  notij 
rious  clubmen,  and  through  Mrs.  Leonard  they  plan 
little  party  during  Hulette's  absence.  His  unexpected  r 
turn  precipitates  the  strained  relations  between  husband  ar 
wife,  but  when  she  learns  the  true  nature  of  Delamoi, 
and  her  character  is  cleared  by  an  honest -old  butler,  Alei 
takes  her  into  his  confidence  once  more,  and  happine; 
reigns  in  the  "dovecot." 


SELIG  WORLD  LIBRARY 

This  issue  of  the   Selig   World  Library  contains 
variety  of  subjects,  all  of  which  have  been  handled  in 
interesting  fashion.    The  unloading  and  weighing  of 
toise;   a   water  battle   among   natives   in   the  state 
Jodlipur,  India;  views  of  the  artistic  mausoleum  ere" 
by  Francisco  Villa  in  Mexico,  and  many  interesting 
educational  views  of  the  great  cotton  industry  of 
South  have  all  been  combined  in  this  issue. 


EXHIBITORS  HERALD 


27 


Thelma  Salter  in 

"IN  SLUMBERLAND" 

Triangle  drama;  five  parts;  published  July  22 


As  a  whole- 
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 Pleasing 

^Melodrama  with  fairy  tale 

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 Very  good 

.  Picturesque 
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"In  Slumberland"  is  a  fantastic  story  of  a  villainous 
ish  landlord  and  a  little  girl,  who,  like  Peter  Pan,  "be- 
:ved  in  fairies." 

Thelma  Salter  is  the  little  girl  and  plays  the  role  of 
.ileen  McCree  with  her  usual  piquant  charm.  Others  in 
iie  cast  are  Laura  Sears  as  Xora  McCree,  her  mother; 
ack  Livingston  as  Patrick  McCree,  her  father;  Shamus, 
le  baby;  J.  P.  Lockney  as  Peter  Kennedy,  the  landlord, 
nd  Walter  Perry  as  Flynn,  the  Bogman. 
jThe  story  is  by  L.  V.  Jefferson  and  was  directed  by 
rvin  Willat.  Beautiful  photography  abounds  and  the  at- 
mosphere of  the  Emerald  Isle  is  well  sustained.  Some 
eautilul  sets  depicting  fairyland  are  used,  and  the  sub- 
itles,  all  in  dialect,  reflect  care  in  handling  and  help  to 
(reserve  the  story's  atmosphere  throughout. 

The  story:    A  scheming  landlord,  with  evil  designs 
pon  the  pretty  wife  of  Patrick  McCree,  succeeds  in  hav- 
Patrick  join  the  queen's  army  for  the  Boer  war, 
irough  threats  of  arrest  for  a  supposed  murder.  During 
lis  absence  Kennedy  presses  his  suit,  destroys  McCree's 
:rs  home  and  tells  Xora  her  husband  has  been  killed, 
ten  about  to  be  evicted  the  poverty  stricken  family 
saved  from  the  treacherous  Kennedy's  clutches  by  the 
eturn  of  the  soldier.    There  is  a  wonderful  fairy  tale 
vbich  runs  through  the  narrative  about  the  land  of  Be- 
and  Between,  told  by  the  Bogman  to  little  Eileen, 
ind  through  the  little  girl's  belief  in  fairies  she  finds  her 
ather,  who  has  been  attacked  by  Kennedy  and  dragged 
nto  the  bushes. 


John  Drew  Bennett  in 

"ONE  TOUCH  OF  NATURE" 

Edison-K-E-S-E  comedy-drama;  five  parts;  published 
V  July  30 


As  a  whole.   

Storv   

Star  

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 Thrilling 

 HSplendid 

  Fine 

.Exceptional 

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 Clear 


Folks  who  like  baseball  stories  will  like  "One  Touch 
of  Nature,"  and  readers  of  Peter  B.   Kyne's  Saturday 

[Evening  Post  stories  will  find  renewed  enjoyment  in  this 
Edison  screen  version. 

John  Drew  Bennett  has  the  leading  role  and  his  Yale 

♦08  athletic  record  stands  him  in  good  stead  in  this  in- 
stance.   Viola  Cain's  work  as  the  fiery  little  Irish  maiden 
is  excellent,  while  a  very  capable  cast  surrounds  the  two. 
John  J.  McGraw,  manager  of  the  Xew  York  Giants, 

[appears  in  several  sce'nes  to  advantage  and  the  scenes 
taken  at  the  Polo  Grounds,  Xew  York  City,  lend  the 
proper  amount  of  realism  to  the  play.  Fine  photography 
and  good  direction  make  this  a  fast-moving,  sure-fire 
American  comedy  with  a  wonderful  appeal. 

The  story:  Cosgrove  of  Yale  falls  in  love  with  a 
vaudeville  star.  His  mother,  who  conies  of  a  snobbish 
family,  looks  for  the  vaudeville  performer's  family  in  her 

("Who's  Who"  guide,  but  is  unable  to  find  it.  Cosgrove, 
Sr.,  cannot  stand  for  his  son  marrying  the  daughter  of 
a  plumber  and  there  is  a  split  in  the  family,  the  college 
boy  being  disinherited.    He  gets  a  position  on  the  Xew 

[Yoijc  baseball  team  and  in  the  deciding  game  of  the 
world's  series  "leans  on  one"  that  goes  over  the  fence 
and  wins  the  game.  Through  his  trusty  bat  a  reconcilia- 
tion is  effected  and  the  prodigal  son  and  his  wife  and 
father-in-law  are  welcomed  home. 


George  Beban  in 

"THE  COOK  OF  CANYON  CAMP" 

Morosco-Paramount  comedy-drama;  five  parts;  published 
July  19 


As  a  whole.. 
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 In  keening 

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George  Beban  gives  another  one  of  his  unique  char- 
acter portrayals  in  "The  Cook  of  Canyon  Camp."  In  this 
Morosco  production  Mr.  Beban  is  a  French  chef  in  a  lum- 
ber camp,  who  cooks  "flapjacks"  with  "dexterity  and 
dispatch." 

From  the  moment  he  arises  from  his  bunk  on  a  cold 
frosty  morning  until  he  is  seen  chasing  after  his  bride 
through  the  woods,  he  never  ceases  throwing  his  arms 
about,  kissing  his  fingers  to  the  sky  and  gesticulating 
in  the  manner  of  a  wild-eyed  Frenchman.  In  fact,  Mr. 
Beban  dominates  the  whole  story. 

The  photography  is  perfect  and  the  direction  is  a' 
credit  to  Donald  Crisp.  The  story,  however,  which  is 
also  by  Mr.  Crisp,  lacks  originality,  being  the  old  theme 
of  the  husband  who  believes  his  wife  untrue,  made  popular 
years  ago  in  the  song  "After  the  Ball."  Exhibitors, 
though,  should  find  it  an  acceptable  box  office  offering. 

Supporting  Mr.  Beban  is  clever  Helen  Eddy  as  Marie, 
Monroe  Salisbury  as  Silent  Jack,  and  Florence  Yidor  as 
Mrs.  Jack. 

The  story:  Jean  is  the  cook  at  Canyon  Camp,  a  lum- 
ber settlement.  He  is  in  love  with  Marie,  who  lives 
across  the  lake,  and  they  carry  on  a  flirtation  by  means 
of  mirrors.  Silent  Jack,  a  member  of  the  camp,  is  an 
enigma  to  the  industrious,  happy  Jean,  and  he  finally 
succeeds  in  winning  the  silent  man's  confidence  and 
straightens  his  family  troubles  by  bringing  the  wife  and 
husband  together.  In  doing  so  Jean  almost  upsets  his 
own  love,  affair,  but  receives  a  check  from  the  grateful 
Mr.  Jack,  and  he  and  Marie  patch  up  their  differences 
and  are  married. 


Rodney  La  Rock  in 

"VERNON,  THE  BOUNTIFUL" 

Essanay  comedy-drama;  S.  T.  28  minutes;  published 
August  4 


As  a  whole-- 

Story  

Star   

Support 


Settings   

Photography 


 Good  comedy 

 Interesting 

 .  Very  good 

 Fine 

 In  keeping 

 "  Clear 


"Vernon,  "the  Bountiful"  is  a  breezy  little  comedy- 
drama  of  an  idle,  wealthy  youth,  who  marries  a  chorus 
girl,  almost  loses  his  fortune  and  through  his  wife  wins 
over  four  grouchy  trustees. 

The  pleasing  personality  of  Rodney  La  Rock  vests 
the  role  of  Vernon,  the  care-free  youth,  with  the  proper 
spirit,  and  Virginia  Valli  makes  an  excellent  show  girl 
of  the  musical  comedy  type.  The  tale  is  one  of  the  Black 
Cat  features. 

The  story:  Vernon  arises  at  3  p.  m.  and  calls  up  his 
chorus  girl  friend,  while  his  trustees  are  anxiously  going 
over  his  bills,  a -flood  of  which  threatens  to  wipe  out  his 
fortune.  When  the  trustees  learn  of  his  engagement  to 
Hazel  they  try  to  buy  her  off.  She  thereupon  marries 
him  and  his  allowance  being  cut  off  he  goes  into  partner- 
ship with  a  fashionable  tailor  and  soon  accumulates 
enough  money  to  defy  the  guardians  of  his  fortune.  Hazel 
calls  upon  the  trustees.  They  immediately  fall  victims  of 
her  smile  and  turn  Vernon's  fortune  over  to  him. 


28 


EXHIBITORS  HERALD 


Mary  McAlister  in 

"THE  BRIDGE  OF  FANCY" 

Essanay-K-E-S-E;  S.  T.  25  minutes;  published  August  15 

As  a  whole      Pleasing 

Story   A  child's  wonderful  dream 

Star   _  _  -.„    Splendid 

Support       Adequate 

Settings   -    Well  chosen 

Photography   _    Clear 

This  latest  installment  of  the  "Do  Children  Count?" 
series  should  appeal  more  especially  to  youthful  screen 
patrons.  It  is  enacted  by  a  juvenile  cast  and  shows  what 
a  group  of  well  trained  "kiddies"  can  do  before  the  camera. 

Little  Mary  McAlister  again  demonstrates  her  unusual 
versatility  as  a  cinema  star  and  her  work  in  "The  Bridge 
of  Fancy"  makes  the  efforts  of  her  co-actors  appear  at  a 
disadvantage.    Mary's  dog  furnishes  a  comedy  touch. 


LITTLE  MARY  McALISTER  AND  HER   DUSKY  MAID  IN  A 
SCENE  FROM  "THE  BRIDGE  OF  FANCY"  (Essanay) 

The  story:  Esther,  an  imaginative  child,  dons  her 
best  party  dress  after  her  mamma  puts  her  to  bed  and 
falls  asleep  with  her  dog  in  her  arms.  She  dreams  a 
wonderful  dream  about  a  domineering  father  who  compels 
her  to  become  engaged  to  a  count  with  a  castle  in  Spain. 
Captain  Jingle  of  the  Boy  Scouts  is  also  in  love  with 
Esther.  He  and  the  count  fight  a  duel,  the  captain  being 
victorious.  At  a  banquet  the  engagement  of'  the  count 
and  Esther  is  announced,  when  the  captain  rushes  in  with 
two  detectives,  arrests  the  count,  on  whose  head  there  is 
a  reward  of  $14  for  forgery,  and  in  the  excitement  Esther 
faints.  She  imagines  the  captain  is  bending  over  her 
kissing  her  on  the  cheek  when  she  awakes  to  find  it  is 
her  dog  who  is  washing  her  face. 


Jack  Pickford  in 

"WHAT  MONEY  CANT  BUY" 

Paramount  drama;  five  parts;  published  July  16 

As  a  whole    Interesting 

Story  _  _    Well  worked  out 

Star       _  Good 

Support       _  Fine 

Settings   _  _  -...Faithful 

Photography        Clear 

While  the  role  of  Richard  Hale  does  not  give  Jack 
Pickford  much  opportunity  to  display  his  excellent  com- 
edy talent,  it  is  a  good  role,  and  he  handles  it  well. 

"What  Money  Can't  Buy"  should  find  favor  with  most 
picture  patrons.  The  story  is  interesting,  has  been  well 
worked  out,  and  at  times  the  suspense  becomes  thrilling. 
It  is  the  kind  of  production  that  contains  an  evenly  bal- 


anced quantity  of  the  ingredients  that  are  pleasing  1 
most  picture  patrons. 

The  supporting  cast  has  been  well  selected  and  coi 
tains  such  players  as  Louise  Huff,  Theodore  Roberts  ar 
Hobart  Bosworth. 

The  story:  Hale,  an  American  financier,  is  anxious  1 
secure  the  rights  to  construct  a  railroad  in  the  kingdo: 
of  Maritzia.  The  king  is  in  the  meshes  of  the  Tcllet 
who  also  are  desirous  of  securing  the  railroad  right 
However,  Hale  wins  out  by  buying  the  kingdom.  And  h 
son  Richard  marries  the  king's  daughter. 

Many  patrons  will  undoubtedly  consider  the  storj 
probable.  However,  its  entertaining  features  overbal 
its  improbabilities. 


|   JAMES  MAHER,  EXHIBITOR-PRODUCER, 
OF  CHICAGO  NOTE,  IS  FILM  PIONEER; 
STARTED  IN  BUSINESS  15  YEARS  AGO 


In  the  rapidly  diminishing  list  of  pioneers  of  the  gre 
motion  picture  business  a  place  belongs  to  James  Mah( 

To  him  belongs  the  distinction  of  being  a  pioneer  e 
hibitor  of  Chicago,  as  fifteen  years  ago  he  started  tl 
first  "store  show"  on  lower  State  street  in  that  cit 
Afterward,  in  1905,  he  and  William  H.  Swanson  embark 
in  the  exchange  business  at  79  South  Clark  street,  Chicag 
This  exchange  speedily  became  the  largest  concern  of  i 
kind  in  the  world. 

Started  Producing  Company 

After  selling  out  his  Chicago  theaters  and  film 
changes  he,  with  Bill  Steiner  and  Herbert  Miles,  start 
the  International  Producing  Company  in  New  Yor 
which  was  the  first  to  establish  its  own  offices  throug 
out  the  United  States  and  Canada. 

For  the  past  few  years  "Jim,"  as  he  is  familiar 
known  throughout  the  trade,  has  been  associated  wi 
Bill  Steiner  in  the  Photodrama  Company  in  producin 
selling  and  booking  their  own  productions.  Recently 
disposed  of  his  stock  in  the  Photodrama  Company.  M 
Mahcr  has  under  consideration  several  large  propositiot 
and  he  is  open  to  consider  others. 

Recent  Films  Named 

"After  the  Ball,"  "The  House  of  Bondage"  and  "He 
Molly  Made  Good"  are  the  names  of  some  of  the  rece 
film  successes  with  which  Mr.  Maher  was  identified. 

There  is  probably  no  better  judge  than  he  of  the  ma 
ketable  value  of  films.  Mail  will  reach  him  at  the  offic 
of  the  Photodrama  Company,  Candler  Building,  Ne 
York  City. 


Valeska  Suratt  in 

"WIFE  NUMBER  TWO" 

Fox  Film  Company  drama;  five  parts;  published  July  25 

As  a  whole   Very  ordinary 

Story       _  Poor 

Star   _    Fair 

Support  :    Ordinary 

Settings      Adequate 

Photography   _    _  Clear 

In  "Wife  Number  Two"  Valeska  Suratt  is  a  poor  bi 
virtuous  country  girl  who  marries  a  doctor  and  is  bes< 
by  temptations  on  all  sides.  Eric  Mayne  is  cast  as  tl 
doctor.  Valeska  wears  her  usual  quota  of  freakish  dresse 
goes  about  with  five  white  lilies  in  her  hair,  and  final 
jumps  into  a  pool  of  water  and  ends  the  film.  The  story 
thin  and  weak. 

The  story:  Emma  is  the  daughter  of  poor  parent 
She  marries  a  country  physician,  and  on  her  weddin 
day  the  doctor's  friends  get  him  drunk  and  try  to  mal 
love  to  the  bride.  While  her  husband  plays  dominoi 
with  the  villagers  Emma  is  having  the  town  tailor  mal 
her  some  stunning  clothes,  for  which  she  gives  him 
note  to  the  extent  of  $3,000.  When  taken  to  task  f( 
her  extravagance  she  swallows  poison  and  jumps  into 
lake,  thus  ending  it  all. 


EXHIBITORS  HERALD 


29 


rWENTY-THREE  REELS  OF  COMEDY, 
DRAMA    AND    NEWS    FEATURES  ON 
UNIVERSAL  PROGRAM  FOR  AUGUST  6 


|  Variety  is  the  distinguishing  feature  of  the  Universal 
[Urns  for  the  week  of  August  6.    Monday  will  be  "Butter- 

iy  Day,"  as  usual,  signalized  by  the  publication  of  "Fol- 
I  dw  the  Girl,"  a  Western  play,  featuring  Ruth  Stonehouse 

nd  Roy  Stewart.  In  addition,  several  comedies,  a  West- 
i  rn  thriller  with  Harry  Carey  in  the  star  role,  three  big 

lews   reels   and   the   latest   installment    of   "The  Gray 

ihost,"  the  mystery  serial  that  is  arousing  so  much  inter- 
est, will  be  issued. 

"The  Soul  Herder,"  a  Bison  drama  of  the  old  frontier, 
is  the  offering  for  Tuesday,  August  7.    Harry  Carey  has 

he  leading  role.    It  concerns  the  regeneration  of  a  reck- 

ess  knight  of  the  plains  who,  through  force  of  circum- 
stances, is  forced  to  protect  and  later  to  provide  for  two 

lomeless  children.  At  the  same  time  he  is  obliged  to 
•mpersonatc  a  parson,  and  in  this  guise  puts  over  one  of 
'he  most  effective  "sermons"  ever  heard  in  the  lawless 
tiamlet  of  Buckhorn.  "The  Love  Slacker,"  a  Nestor  com- 
edy featuring  Eddie  Lyons  and  Lee  Moran,  will  be 
fehown  the  same  day. 

A  two-reel  L-Ko  comedy,  "The  Little  Fat  Rascal," 
.leads  the  films  for  Wednesday,  August  8.  Merta  Ster- 
ling, Phil  Dunham,  Al  Gerald,  Lucille  Hutton  and  Charles 
[inslee  take  parts  in  this  tale  of  the  corn-fed  -country 
(hero  and  a  darkly  disguised  villain  seeking  the  hand  and 
fortune  of  Saucy  Mert.  No.  84  of  the  Animated  Weekly 
will  be  issued  on  the  same  day,  containing  all  the  late 
|ncw9  incidents  suitable  for  screen  presentation. 

"The  Untamed"  Scheduled  August  9 
Mary  Fuller  will  be  the  star  of  the  dramatic  feature 
(for  Thursday,  August  9,  entitled  "The  Untamed."  It 
tells  of  the  romance  that  comes  into  the  life  of  a  daugh- 
ter of  a  Southern  moonshiner,  who  finds  herself  thrown 
[into  contact  with  a  young  revenue  officer.  Events  cause 
the  course  of  the  girl's  love  to  run  far  from  smoothly. 
Her  father  is  killed  in  a  raid,  but  the  undaunted  daughter 
of  the  Blue  Ridge  continues  to  run  the  still  alone.  The 
proprietor  of  a  local  dance  hall  tries  to  lure  her  into  his 
web,  but  the  young  revenue  agent,  who  happens  to  be  on 
hand,  saves  her  from  this  sordid  fate.  In  return,  she 
brings  him  back  from  death's  door  when  he  is  stricken 
by  a  rattlesnake,  and  fate  is  kind  to  both  in  the  end. 

"O-My  the  Tent  Mover,"  a  Joker  comedy  featuring 
William  Franey,  is  scheduled  for  issuance  with  "The 
Unfamcd."  It  is  a  brief  burlesque  of  "Omar  the  Tent- 
maker." 

Comedy  for  Friday,  August  10 
"Like  Babes  in  the  Wood,"  a  two-reel  Victor  comedy 
featuring  Violet  MacMillan  and  Fred  Woodward,  will  be 
:    ued  Friday,  August  10.    This  is  a  story  in  which  the 
ginative  adventures  of  two  children  are  depicted  with 
pealing  realism.    The  same  day  the  thirty-first  issue  of 
e  Universal  Screen   Magazine  will   make  its  appear- 
ance, filled  with  news  and  special  features. 

Besides  a  Joker  comedy  featuring  Gale  Henry  and  en- 
titled "The  Vamp  of  the  Camp,"  there  will  be  a  Powers 
humorous  travelogue,  entitled  "Seeing  Ceylon  with  Hy. 
Mayer,"  issued  Saturday,  August  11,  together  with  the 
thirteenth  number  of  Universal  Current  Events. 

The  seventh  episode  of  "The  Gray  Ghost,"  the  mys- 
tery serial  featuring  Priscilla  Dean,  Eddie  Polo  and 
Harry  Carter,  issued  during  the  week,  will  be  entitled 
"Caught  in  the  Web." 


WALLACE  REID  STAR  IN  "THE  HOSTAGE," 
FIRST  PARAMOUNT  STAR  SERIES  FILM 

"The  Hostage,"  a  story  of  modern  Europe,  written  by 
the  well-known  author  Beulah  Marie  Dix,  is  to  be  the 
first  production  in  which  Wallace  Reid  will  star  under  the 
new  Paramount  selective  "star  series"  booking  plan. 

In  real  life  Wallace  Reid  now  is  color  sergeant  of  the 
Lasky  Home  Guards,  with  which  he  drills  at  least  twice 
a  week.  Therefore  his  friends  and  admirers  can  expect 
to  see  him  give  a  very  excellent  interpretation  of  the 
hero  of  this  story,  a  young  military  officer  who  is  held  as 
a  hostage  by  a  neighboring  country.  The  youth's  father, 
commanding  an  invading  army,  has  been  trapped  in  the 
mountains  and  forced  to  give  the  boy  to  the  enemy  as 
security  for  the  good  conduct  of  his  army  in  retreating 
through  the  enemy  lands.  The  general  has  no  intention 
of  keeping  his  pledge  and  has  arranged  for  his  son  to  es- 
cape from  his  captors  at  a  given  time.  The  plans  mis- 
carry, and  the  young  man  finds  his  life  hanging  upon  a 
mere  thread. 

Robert  Thornby,  director  of  a  number  of  successful 
Paramount  pictures,  is  in  charge  of  the  production,  which 
was  staged  at  the  Lasky  studio  in  Hollywood.  The  cast 
surrounding  Mr.  Reid  is  a  large  one  and  includes  a  num- 
ber of  players  who  have  already  gained  note  in  former 
Paramount  productions.  Camille  Ankewich,  Lillian 
Leighton,  Guy  Oliver,  Noah  Beery,  Lucien  Littlefield, 
C.  H.  Geldert,  George  Spaulding  and  Gertrude  Short  are 
among  the  important  players  thus  included.  An  inter- 
esting feature  of  this  production  is  the  introduction  of  a 
new  leading  lady  for  Wallace  Reid,  in  the  person  of  Doro- 
thy Abril. 


NORMA  TALMADGE  TO  BE  SUPPORTED 
BY  NOTABLE  CAST  IN  "THE  MOTH," 
A  FORTHCOMING  SELZNICK  PICTURE 

A  notable  cast  will  appear  in  support  of  Norma  Tal- 
madge  in  her  newest  Selznick-Picture,  "The  Moth,"  which 
promises  to  equal  her  recent  success,  "Poppy." 

Opposite  Miss  Talmadge  will  again  appear  Eugene 
O'Brien,  who  has  played  in  many  stage  successes  with 
Ethel  Barrymore,  Frances  Starr,  Elsie  Janis,  Irene  Fen- 
wick,  Margaret  Illington  and  Kyrle  Bellew. 

Donald  Hall  is  another  member  of  the  "Poppy"  cast 
who  will  appear  in  "The  Moth."  Among  the  feminine 
members  of  the  Talmadge  cast  are  Maud  Allen  and  Vir- 
ginia Dare. 

The  part  of  the  profligate  husband  is  plajed  by  Has- 
sard  Short,  a  newcomer  to  the  screen.  He  is  an  English 
writer  of  short  stories  and  a  composer,  as  well  as  having 
played  in  "Peg  o'  My  Heart"  with  Laurette  Taylor. 


"THE  MAN  WITHOUT  A  COUNTRY,"  NEW 

THANHOUSER  FILM,  SOON  TO  BE  ISSUED 

"The  Man  Without  a  Country"  will  appear  upon  the 
screen  shortly,  the  Thanhouser  Film  Corporation  having 
just  completed  a  multiple  reel  feature  based  upon  Edward 
Everett  Hale's  story. 

Florence  La  Badie  is  featured  in  the  production  in 
the  role  of  a  patriotic  American  girl,  while  H.  E.  Her- 
bert, a  well-known  Broadway  actor,  plays  Lieutenant 
Nolan,  the  unfortunate  army  officer  whose  later  years 
are  spent  as  a  prisoner  on  a  naval  ship. 

Ernest  Warde  directed  "The  Man  W  ithout  a  Country," 
which  will  have  its  initial  showing  within  the  next  few 
weeks. 


30 


EXHIBITORS  HERALD 


pllllllllllllllllllllllllllillllllllllllllllllllllM 

|  "GARDEN  OF  ALLAH"  FILM  MAGNIFICENT  IN  MYSTERY  I 

Subtle  Touch  of  Romance  and  Realism  Will  Cause  Many 
to  View  Selig  Play  Again,  Writes  Maibelle  Heikes  Justice; 
Is  Like  Rich  Wine  in  Intoxicating  Effect,  She  Declares 

Iiiiifiiiiiiiiiiiiiiiiiliiliiiilim 

While  in  Chicago  recently,  Miss  Maibelle  Heikes  Justice,  the  well  known  writer  of  photoplays  and  novels,  attended 
the  premier  presentation  here  of  "The  Garden  of  Allah,"  a  Selig  feature.  She  was  so  impressed  with  the  picture  that 
she  wrote  the  following  impressions.    Her  article  is  interesting,  giving  one  author's  view  of  another's  supreme  effort. 

By  MAIBELLE  HEIKES  JUSTICE 


This  is  not  a  review  of  "The  Garden  of  Allah."  Others 
will  review  and  pass  judgment  on  its  great  merits.  But 
this  is  an  intimate  insight  into  some  of  its  mysteries — 
the  subtle  touch  of  romance  and  realism  which  will  cause 
many  an  onlooker  to  return  and  view  again  before  the 
intoxicating  spell  of  the  desert  shall  have  passed  from 
his  being.  Like  a  rich  wine,  one  will  not  wish  to  dispel 
its  effect.  One  prefers  to  think  under  a  dreamy  haze  of 
the  lives  and  tragedy  of  Domini  Enfilden  and  Doris  An- 
drovsky.  The  story  is  one  of  the  love  classics  of  modern 
times.  I  do  not  dqubt  that  in  a  hundred  years  from 
now  this  story  will  be  classed  with  the  love  story  of 
Romeo  and  Juliet,  but  while  we  could  only  read  Shake- 
speare, we  have  in  the  pictured  story  of  "The  Garden 
of  Allah"  an  epic  of  living  photographic  beauty  which 
will  last  into  posterity. 

Tells  of  Mystery  in  Film 

I  have  been  in  a  great  desert.  When  I  saw  "The  Gar- 
den of  Allah"  all  its  deep  mystery  came  back  to  me,  but 
that  mystery,  always  terrible  in  its  intensity,  was  no 
better  explained.  The  sea,  the  mountains,  give  you  no 
such  an  impression.  If  you  want  to  sense  the  bigness 
of  the  universe  go  into  a  desert  on  a  starlit  night.  A 
million  eyes  watch  you.  The  -  sands  stretch  away  like 
rolling  waves.  The  peaceful  calm  soon  becomes  a  dread- 
ful stillness.  You  grow  afraid  because  you  are  so 
small — but  an  atom  it  seems.  I  have  seen  a  spider  run 
over  the  sand,  and  he  seemed  like  company.  Neither  you 
nor  a  coyotte  is  startled  at  each  other,  you  are  both  so 
lonesome — desert  dogs  they  are  called  in  Egypt.  Should 
a  caravan  of  camels  pass  in  the  cool  of  the  night,  you 
watch  their  silhouettes  as  in  a  dream,  for  they  are  only 
a  part  of  the  mystery.  When  they  have  gone,  you  per- 
haps nod  and  sleep,  but  in  that  peace  there  is  always 
mystery.    The  desert  never  explains. 

And  you  see  all  of  this  in  "The  Garden  of  Allah." 
I  never  looked  on  a  production  like  this  before.  You 
get  right  out  of  the  place  where  you  are  living  and  land 
in  the  desert  wastes  of  Algiers.  In  fact,  so  true  are  the 
details  of  the  production,  one  is  in  Algiers.  No  real 
travelogue  of  the  desert,  the  oasis  of  Beni-Mora,  or  the 
life  of  its  strange  and  picturesque  denizens  could  bring 
you  more  emphatically  there.  Colin  Campbell,  the  Selig 
director,  is  a  wizard.  For  here  in  the  picture  one  sees 
a  race  of  wonderful  and  devout  religion,  the  Mohamme- 
dan at  home.  The  strange  Sand  Diviner  of  destiny  is 
there,  the  quiet  and  patient  camels,  the  insistent  beggar 
of  alms,  the  white-swathed  figures  of  the  Moor  and  the 
Arab,  the  Legion  of  Honor  with  the  military  touch  of  the 
French  Zouaves,  all  give  local  color  to  this  remarkable 
picture  of  Colonel  Sclig's. 

No  Detail  of  Story  Omitted 

All  this,  and  not  one  detail  of  Robert  Hichens'  beau- 
tiful story  is  omitted.  I  thought  as  I  looked  on  this  pic- 
ture, knowing  the  original  novel  so  well — and  its  un- 
fathomable love  romance,  for  a  man's  and  woman's  soul 
are  stripped  and  wounded  unto  death — what  if  some  reg- 
ular staff  writer  had  been  permitted  to  scenarize  the 
book?    No  doubt  he  would  have  changed  it  to  a  "happy 


ending,''  when,  to  reach  its  present  inevitable  tragedy, 
Hichens,  the  author,  used  all  the  beautiful  construction 
and  phraseology  to  be  found  in  the  English  language. 

"I  have  always  loved  this  story.  Pick  it  up  any- 
where— one  always  wanders  away  in  the  depths  of  mys- 
tery, almost  hearing  the  piper  who  plays  the  African 
love  song  of  the  desert — no  one  but  God  and  I  knows 
what  is  in  my  heart." 

I  do  not  believe  a  stranger  marriage  than,  that  of 
Boris  and  Domini  ever  took  place  on  the  screen.  Amidst 
an  absolutely  realistic  sandstorm  these  two  plighted  their 
troth,  which  afterward  only  accentuated  the  elemental 
tragedy  of  the  desert. 

Santschi's  Work  Superb 

Santschi  as  Boris  comes  into  his  own  in  this  picture; 
his  repression  of  the  emotion  rending  his  soul  is  superb. 
Helen  Ware  felt  and  enacted  the  love  and  renunciation 
of  Domini  as  a  reality — it  is  not  acting.  The  same  can  be 
said  of  all  the  cast — they  were  a  part  of  the  desert.  One 
remembers  the  wondrous  language  of  Hichens'  novel — 
but  here  it  is  deeper  impressed  upon  you  by  the  beau- 
tiful Selig  photoplay.  These  desert  scenes — never  monot- 
onous— are  a  revelation. 

I  do  not  want  to  say  any  more.  I  am  writing  this 
after  having  viewed  the  picture  and  do  not  want  to  be 
awakened  from  its  mysterious,  enthralling  charm.  But 
listen  to  this,  you  who  may  be  nurturing  in  your  heart 
some  hopeless  love  story:  Go  see  "The  Garden  of  Allah" 
and  you  will  forget  it  in  sympathizing  with  that  love  of; 
Domini  and  Boris.  It  is  the  greatest  love  story  of  modern 
times. 


MARY  MILES  MINTER  WILL  STAR  IN 

A  WAR  FILM,  "THE  CALL  TO  ARMS' 


Mary  Miles  Minter  is  engaged  in  a  war  play  bearing 
the  working  title  of  "The  Call  to  Arms."  It  deals  wit! 
the  ammunition  smugglers  and  bootleggers  of  the  border 
country  and  is  the  first  to  be  written  for  the  Americar 
Film  Company,  Inc.,  by  Charles  Turner  Dazey,  author  o 
"In  Old  Kentucky."  It  is  the  second  to  be  directed  b) 
Lloyd  Ingraham  in  Santa  Barbara,  the  first  being  "Char 
ity  Castle,"  completed  last  week.  A  Mexican  village  wil 
be  built  on  the  studio  lot;  several  hundred  extras  will  b< 
engaged  in  the  fight  scenes  and  regulation  army  machin< 
guns  will  be  fired. 

ALICE  BRADY'S  NEXT  WORLD  DRAMA 
IS  "BETSY  ROSS,"  A  REVOLUTION  TALE 


Alice  Brady's  next  drama  for  World-Pictures  i 
"Betsy  Ross,"  founded  upon  the  historic  flag-making  epi 
sode  of  revolutionary  times.  This  picture  play  carrie 
a  touching  love  story,  punctuated  with  heroism  and  ad 
venture.  It  was  written  by  H.  A.  Du  Souchet  from  hi 
own  widely  circulated  novel  of  the  same  name.  Mr 
Du  Souchet  also  wrote  the  successful  stage  play,  "M; 
Friend  from  India." 


EXHIBITORS  HERALD 


31 


OULS  IN  PAWN,"  WITH  GAIL  KANE, 

A    DRAMA    OF   INTRIGUE   AND  WAR, 

LEADS  MUTUAL  PROGRAM  AUGUST  6 


I  "Souls  in  Pawn,"  Gail  Kane's  fourth  Mutual-American 
pduction,  leads  the  list  of  Mutual  films  for  the  week  of 
uigust  6. 

f  "Souls  in  Pawn"  is  a  story  of  international  intrigue, 
Id  in  the  days  which  immediately  preceded  the  great 
jaropean  war  and  in  the  first  months  of  the  world  con- 
):t. 

Miss  Kane  appears  in  the  role  of  a  French  woman 
.  high  caste  and  wealth  who,  to  avenge  the  murder  of 
i'tr  husband,  sells  her  soul  to  an  alien  spy-in-chief,  falls 
love  with  the  buyer  and  gets  into  deep  complications 
Irien  hostilities  break  out. 

The  beautiful  Mutual-American  star,  whose  screen  suc- 
Ifsses  include  "Whose   Wife?"  "The  Serpent's  Tooth" 
ltd  "The  Upper  Crust,"  has  never  been  seen  to  greater 
^vantage  than  in  "Souls  in  Pawn."    She  is,  in  the  first 
ree  reels,  a  vivacious,  finely  dressed  society  woman.  In 
lie  last  acts  of  the  picture  she  is  a  Red  Cross  nurse,  and 
e  uniform  of  the  Red  Cross  becomes  few  women  as  it 
>es  Miss  Kane. 

No  Horrors  of  War 

I I  "Souls  in  Pawn"  is  not  a  war  picture  in  that  it  shows 
[pne  of  the  horrors  of  the  war,  and  yet  in  a  stricter 
[Inse  it  is  a  war  picture,  for  its  theme  is  world  politics 

lmediately  before  and  dealing  with  the  war. 
There  are  two  comedies  on  the  Mutual  schedule  for 

ue  week,  "Jerry  on  the  Railroad,"  a  one-reel  Cub  for 
ugust  9,  and  "Pigs  and  Pearls,"  a  one-reel  La  Salle  for 

(ugust  7.  There  is  a  heavy  demand  for  one-reel  com- 
lics,  and  both  the  Cub  and  La  Salle  brands  have  been 
soked  by  hundreds  of  exhibitors.  M.  De  la  Parelle, 
ho  is  directing  La  Salle  comedies,  has  struck  a  popular 
lord  in  his  subjects,  and  although  the  first  film  was 

'iade  only  a  few  months  ago,  the  brand  has  been  booked 

"eavily. 

Reel  Life  Enters  New  Field 
Reel  Life,  Mutual's  weekly  film  magazine,  enters  a 
cw  and  novel  field  in  its  subject  matter  of  August  9.  It 
lliows  undersea  pictures.     E.  B.  Gray,  noted  photogra- 
her,  was  commissioned  to  get  subsea  pictures  for  Reel 
Life  and  selected  the  sea  gardens  near  Miami,  Fla.  The 
ictures  arc  so  unusual  that   they  will  stand  a  week's 
ooking.    The  same  issue  of  Reel  Life  shows  a  negro 
aptizing  in  old  Virginia;  pictures   R.   E.  Madsen,  the 
Jebraska  boy  giant;  shows  how  the  human  heart  gen- 
rates  electricity,  and  covers  a  variety  of  other  subjects, 
lcluding  animated  cartoons  from  Life. 
Mutual  Tours  Around  the  World  for  August  7  covers 
trip  down  the  Senegal  River  in  French  West  Africa; 
.Sruges,  an  old  city  of  Belgium,  and  a  trip  through  the 
shing  villages  of  France.    Mutual  Weekly  No.  126,  the 
ne-reel  topical  film  carrying  current  events  up  to  the 
jiour  of  publication,  reaches  the  screen  August  8. 


iERBERT  BRENON'S  "LONE  WOLF"  FILM 
BEATS  "WAR  BRIDES"  BROADWAY  RUN 


Herbert  Brenon's  latest  production,  "The  Lone  Wolf," 
las  now  beaten  the  run  of  his  previous  success,  "War 
brides,"  at  the  Broadway  Theater  in  New  York.  The 
)icturization  of  the  Louis  Joseph  Vance  story  has  gone 
rver  heavier  than  any  big  feature  shown  in  New  York 
vithin  the  past  year  and  is  undoubtedly  destined  to  run 
dl  summer  at  the  Broadway.  "War  Brides"  was  a  big 
success  and  Mr.  Brenon  would  have  been  well  satisfied 
f  "The  Lone  Wolf"  had  equalled  its  record. 

The  Selznick  offices  report  a  big  advance  demand  for 
'The  Lone  Wolf"  throughout  the  country.  The  ten  trade 
showings  in  the  principal  cities  of  the  United  States  will 
ake  place  early  in  August.  Mr.  Brenon  confidently  ex- 
pects "The  Lone  Wolf"  to  do  more  business  than  any 
)f  his  previous  productions. 


TEN  NOTED  STARS  ARE  MAKING  FILMS 

FOR  MUTUAL  AUTUMN  PUBLICATION; 

'  ALL  PRODUCTIONS  IN  FIVE  REELS 

Mutual  stars  are  at  work  at  the  studios  on  nearly  a 
score  of  five-reel  feature  productions  for  publication  early 
in  the  fall  on  the  Mutual  schedule. 

The  list  includes  productions  in  which  the  following 
stars  of  stellar  importance  will  appear: 

Mary  Miles  Minter,  William  Russell,  Gail  Kane,  Juli- 
ette Day,  Margarita  Fischer,  Edna  Goodrich,  Ann  Mur- 
doch Julia  Sanderson,  Olive  Tell  and  Charles  Chaplin. 

Miss  Minter,  whose  "Melissa  of  the  Hills"  has  just 
been  issued,  has  virtually  completed  "Charity  Castle," 
the  first  of  her  productions  under  the  direction  of  Lloyd 
Ingraham.    Her  next  will  be  "Call  to  Arms." 

William  Russell  has  completed  "Sands  of  Sacrifice" 
and  has  started  work  on  "The  Sea  Master." 

Miss  Juliette  Day,  the  new  addition  to  the  Mutual 
American  forces,  has  about  completed  "Betty  and  the 
Buccaneers,"  and  "The  Rainbow  Girl"  has  been  selected 
for  her  second  picture. 

"The  Unafraid"  Is  Next 

"The  Unafraid"  will  be  Miss  Gail  Kane's  next  produc- 
tion,, following  "Souls  in  Pawn,"  scheduled  for  publica- 
tion August  6.    "Southern  Pride"  will  follow. 

At  the  Empire  studios  in  Glendalc,  L.  I.,  Miss  Ann 
"Murdock  is  at  work  on  "The  Impostor." 

Edna  Goodrich  is  producing  "A  Daughter  of  Mary- 
land," upon  the  completion  of  which  it  will  be  published 
with  "Reputation"  and  "Queen  X,"  productions  already 
finished. 

Julia  Sanderson  at  Work 

Julia  Sanderson  is  at  work  on  "The  Runaways,"  which 
is  nearly  completed,  and  a  second  production  has  virtually 
been  decided  upon  for  her. 

Olive  Tell  has  started  her  first  production  at  the  Em- 
pire studios. 

Jackie  Saunders  has  completed  "Bab  the  Fixer,"  the 
sixth  of  her  star  productions  for  Mutual  made  at  the 
Horkheimer  studios.  "Bab  the  Fixer"  is  set  for  publica- 
tion August  13. 

Miss  Margarita  Fischer,  because  of  illness,  has  been 
working  slowly  on  her  forthcoming  production,  "The  Ginl 
Who  Couldn't  Grow  Up."  This  film  will  be  issued  early 
in  autumn. 

Charles  Chaplin  is  producing  the  twelfth  of  his  Mutual 
specials  at  the  Lone  Star  studio  near  Los  Angeles.  It 
will  follow  "The  Immigrant,"  which  was  issued  June  18. 


RED  CROSS  GETS   FIRST  SHOWING 
OF  SELZNICK  FILM,  "THE  LESSON," 
WHICH  STARS  CONSTANCE  TALMADGE 

Lewis  J.  Selznick  donated  the  first  public  showing  of 
his  first  Constance  Talmadge  picture,  "The  Lesson,"  to 
the  Long  Beach  branch  of  the  American  Red  Cross,  and 
it  w>as  seen  by  a  big  audience  at  the  Hotel  Nassau  in  New 
York  Sunday  evening,  July  29. 

The  occasion  was  a  benefit  entertainment  given  by 
the  Long  Beach  branch  of  the  American  Red  Cross  Soci- 
ety to  raise  funds  for  the  establishment  of  a  hospital  for 
convalescent  soldiers  and  sailors  of  the  United  States 
Army. 

"The  Lesson,"  as  adapted  by  Charles  Giblyn  from  the 
story  by  Virginia  Terhune  Van  de  Water,  belongs  to  the 
new  school  of  photoplays.  It  is  the  kind  of  picture  which, 
by  depicting  scenes  of  real  life,  makes  everybody  live 
over  again  similar  episodes  in  their  own  experience,  it  is 
said. 


32 


EXHIBITORS  HERALD 


"HELL'S  BELLES,"  CRACK  CANADIAN  SCOTS  OF 
SOMME  BATTLE  FAME,. FILMED  IN  CHICAGO 


Fighters  of  Vimy  Ridge  Filmed  in  Marches  and  Ceremonies 
on  Recruiting  Trip;  Films  Now  Ready 
for  Theater  Owners 


"Hell's  Belles,"  new  Mutual  special 
for  immediate  publication,  a  twenty 
minute  review  of  the  dress  parade 
and  evolutions  of  the  Forty-eighth 
Highlanders,  crack  Canadian  regiment 
that  fought  at  Vimy  Ridge,  consti- 
tutes one  of  the  principle  picture  news 
features  of  recent  issue. 

The  famous  regiment  appeared  in 
Grant  Park,  Chicago,  Monday  morn- 
ing and  the  Mutual's  five  hundred  foot 
picture  was  screened  the  same  even- 
irg 

"Hell's  Belles"  was  the  name  given 
the  Forty-eighth  by  Prince  Rupprecht 
of  Bavaria,  after  the  Scots  had  cut 
up  his  troops  in  disgraceful  fashion 
during  fighting  along  the  Somme  and 
in  a  finish  battle  with  the  bayonet  at 
Laangemarck,  during  which  the  For- 
ty-eighth lost  half  its  strength  but 


Probably  no  pictures  ever  offered 
on  the  market  have  enjoyed  such 
wide-spread  popularity  as  the  new 
Mutt  and  Jeff  comedies. 

Bud  Fisher,  president  of  the  Bud 
Fisher  Films  Corporation,  claims  that 
the  biggest  advertising  and  publicity 
campaign  in  history  stands  behind 
these  pictures.  This  statement  is 
based  upon  the  fact  that  278  of  the 
most  prominent  newspapers  in  the 
country  print  Mutt  and  Jeff  cartoons 
to  a_  daily  audience  of  17,000,000  per- 
sons, and  also  upon  the  fact  that  novel 
methods  have  been  introduced  by 
Shepard  and  Van  Loan,  his  publicity 
agents,  to  stimulate  relations  between 
his  exchanges  and  his  exhibitors,  and 
between  his  exhibitors  and  their  audi- 
ences. 

One  new  feature,  which  has  been 
devised  in  connection  with  service  to 
the  exhibitors,  is  that  the  newspapers 
in  all  cities  where  theaters  are  book- 
ing these  new  Mutt  and  Jeff  pictures 
will  give  publicity  in  their  columns 
gratis,  receiving  in  return  publicity 
in  the  theaters  which  run  a  slide  call- 
ing attention  to  the  series  of  cartoons 
in  the  newspapers.  This  is  a  recip- 
rocal arrangement  which  should  be  far 
reaching  in  its  results,  bringing  the 
newspapers  and  the  exchangemen  and 
exhibitors  together  on  a  basis  of  mu- 


wiped  out  three  times  their  numbers 
of  the  enemy.  The  regiment  has  been 
again  recruited  in  Canada  to  nearly 
its  full  strength  and  is  shortly  to  re- 
turn to  France. 

The  picture  shows  Colonel  J.  S. 
Dennis  and  his  staff  receiving  Ameri- 
can army  and  navy  officials  and  prom- 
inent Chicagoans,  the  salute  to  the 
United  States  Naval  reserves,  arriv- 
ing to  act  as  escort;  the  flag  of  the 
Seventy-first  New  York  regiment, 
being  carried  across  tne  continent  by 
the  visitors;  the  march  of  the  Forty- 
eighth  down  Michigan  Boulevard  es- 
corted by  mounted  police  and  naval 
reserves,  and  close-ups  of  the  prin- 
cipal officers,  Lieutenant  Colonel 
Dennis,  Lieutenant  Colonel  C.  W. 
Darling,  Lieutenant  Aleck  Sinclair, 
who  was  badly  wounded  at  St.  Jul- 
ien,  and  other  interesting  personages. 


tual  interest,  without  additional  cost 
to  either  party. 

In  addition  to  this  feature  the  Bud 
Fisher  Films  Corporation  also  is  sup- 
plying the  exhibitors  with  a  full  line 
of  interesting  advertising,  which  has 
great  value  in  attracting  audiences. 


Toronto,  Ont. — Regal  Films'  Toron- 
to office  has  been  very  busy  during 
the  past  week  arranging  for  a  move 
to  larger  quarters  at  21  Adelaide 
street  west.  The  new  office  will  be 
one  of  the  largest  film  exchange 
buildings  in  Canada,  and  the  Regal 
will  occupy  the  entire  three  floors  of 
the  large  building,  to  take  care  of  the 
Ontario  business. 


Toronto,  Ont.  —  "The  Whip"  has 
played  a  return  engagement  at  the 
Grand  Opera  House  here  with  such 
success  that  it  is  booked  for  another 
week. 


Toronto,  Ont. — In  the  city  of  To- 
ronto M.  Thaler,  the  progressive 
manager  of  the  College  Playhouse 
Theater,  was  the  first  manager  in 
Canada  to  sign  a  contract  for  the 
Goldwyn  productions.  Messrs.  Alex- 
ander, Lester  and  Mentol  of  the  Park 
and  Doric  theaters  contracted  for 
Goldwyn  pictures  for  both  theaters. 


"THE  WILD  GIRL"  TITLE 
OF  EVA  TANGUAY'S  FIRST 
PHOTOPLAY  FOR  SELZNICK 

Eva  Tanguay  announces  through 
her  manager,  Harry  Weber,  that  the 
name  of  her  first  Selznick  picture  will 
be  "The  Wild  Girl."  This  title  takes 
the  place  of  the  working  title  "The 
Firefly." 

Miss  Tanguay's  picture  which  i; 
about  half  finished,  promises  to  be  i 
sensation,  it  is  said,  and  many  inquir- 
ies have  been  received  by  her  manag- 
er concerning  the  publication  date  o 
tli c  film. 


Toronto,  Ont. — The  Universal 
ture  "The   Greater  Law"  is  bookec 
for  a  second  run  in  the  Photodrorti' 
Theater    here   for   an   entire  weel< 
This  theater  is  almost  opposite  Shea' 
Hippodrome,  which  had  first  run  oij 
this  picture.    Mr.  Pomeroy,  the  man, 
ager,  has   arranged  a  unique  lobb;1 
display,  which  lias  caused  a  lot  of  dis, 
cussion    and    which    has    been  thj 
means   of  drawing  good   box  offic 
receipts,  especially   for  this  time  c 
year.    The  lobby  display  shows,  in 
glass  case,  the  inside  of  a  cottage  i 
Alaska,  and   the   outer   part   of  th 
lobby  is  decorated  as  if  it  were  i 
Alaska,  showing  ice  and  snow,  whic- 
makes  the  theater  look  cool  and  iij 
viting. 


Toronto,  Ont. — "The  Masque  < 
Life"  still  is  upholding  its  reputatic- 
as  being  a  clean-up  hot  weather  pi 
ture.  Theaters  playing  this  pictu 
the  last  week  claim  record  busine 
in  spite  of  the  sweltering  weatht 
The  Toronto  office  of  Regal  Films 
finding  it  very  hard  to  supply  : 
of  the  exhibitors  desiring  booking 
and  the  Ontario  copy  of  this  pr; 
duction  is  booked  ahead  until  the  fir ; 
of  November. 


BIGGEST  AD  AND  PUBLICITY  CAMPAIGN 

BACKS  MUTT  AND  JEFF  FILMS,  SAYS  FISHER 


Statement  Based  on  Fact  278  Newspapers  Print  Cartoons 
for  17,000,000  Daily  Readers;  Publishers  Will 
Co-Operate  with  Theaters 


EXHIBITORS  HERALD 


33 


THE  FILM  STOCK  MARKET 

By  Paul  H.  Davis  &  Company- 
Chicago 


Bid 

Asked 

Lnerican  Film  Company  

65 

20 

tncoln  Film  Corporation,  pfd  

90 

■  100 

pne  Star  Corporation,  pfd  

96 

99 

23 

26 

utual  Film  Corporation,  com  

13 

.  16 

utual  Film  Corporation,  pfd  

IS 

21 

■w  York  Motion  Picture  Corporation  

62 

67 

arth  American  Corporation,  com  

28 

fates  Film  Corporation,  com  

26 

lanhouser  Film  Corporation  

H 

1 

iangle  Film  Corporation  

1^ 

forld  Film  Corporation  

H 

y% 

Quotations  Jul 

y  31, 

1917. 

This  department  will  furnish  on  request,  such 
statistics  as  are  available  concerning  the  above  or 
other  motion  picture  stocks,  providing  such  request 
does  not  call  for  an  expression  of  opinion  concern- 
ing the  policy  of  the  companies  or  the  future  prices 
of  the  stocks. 


VW/A"iVAW1,A'WA,^AV.,AVAW1V,,.V. 

J.  B.  SARDY  &  CO. 

Film  Stocks        Bonds  Investments 
131  South  La  Salle  Street 

i  Telephone  Majestic  7640         ::  Chicago,  Illinois 


OFFICIAL  CUT-OUTS  MADE  BY  THE 
CHICAGO  BOARD  OF  CENSORS 


Bondhill,  "The  Awakening  of  Bess  Morton" — Flash  four  gambling 
cenes ;  shooting  man;  man  falling  dead  on  table;  wounded  girl 
illing  outside  cabin. 


Victor,  "Caught  in  the  Act"— Shooting  two  policemen ;  shooting 
■  eputy ;  subtitle :  "Unless  you  tell  us  what  you  did  with  the  stuff," 
rtc. ;  five  scenes  of  man  fighting  with  girl. 


Kay  Bee,  "Borrowed  Plumage" — Subtitle:  "How  fortunate  he 
easily  overcome  as  the  boasted  virtue  of  the  Colonial  woman." 


ri,  "China  and  the  Chinese"— Two  scenes  of  opium  smoking. 


American-Bioscope,  "Chicago  Screen  Magazine,"  Xo.  4 — All  beach 
cenes  of  boys  thumbing  noses  at  bathers. 


Bison,  "The  Wrong  Man" — Six  holdup  scenes. 


L-Ko,  "Where  Is  My  Che-ild?" — Scene  of  girl's  skirts  being  raised 
y  vacuum. 


Paramount,  "The  Rough  House" — Stealing  beads. 


Ivan,  "Two  Men  and  a  W  oman" — Subtitles :  "Wanda  who  lives  in 
!ftw  York  and  seeks  her  prey  in  college  towns";  "Well,  don't  lot  get 
o  bring  me  some  real  money.  I'm  Hat  broke"  ;  "You're  not  to  come 
cross  with  some  real  money";  "Here  is  Sinn.  [•„,  sore  that  will  fix 
ler";  stealing  plans;  man  giving  woman  mom  y.  and  Mibutle :  "Why, 
iddo,  $100  wouldn't  keep  me  in  cigarette-  a  month." 


Gold  Seal,  "Six  Shooter  Justice" — Robbing  dead  man:  subtitle. 
I'll  be  on  hand  to  see  jhat  they  don't  go  too  far";  shooting  in 
aloon;  five  struggle  scenes;  shooting  man 

Metro,  "Peggy,  the  Will  o'  the  Wisp" — Four  holdup  scenes. 

Kalem,  "The  Ghost  of  the  Desert" — Holdup  in  vision;  attack  on 
in;  subtitle  referring  to  bribery. 


Vitagraph,  "The  Message  of  the  Mouse" — Man  opening  safe. 

Kay  Bee,  "Sudden  Jim" — Man's  bloody  face;  slugging  man;  two 
scenes  of  firing  bridge;  shooting  girl;  lighting  fuse. 

|  Signal,  "The  Railroad  Raiders,"  Xo.  1? — Shooting  of  Desmond; 
four  scenes  of  dividing  proceeds  of  sale  of  counterfeit  railroad  tickets. 


Butterfly,  '  nigh  Speed" — Two  scenes  of  burglar  jimmying  win- 
dow;  holdup  scene  in  which  gun  is  shown. 


Kay  Bee,  "Mother  Instinct" — Adult  only  permit  changed  for  gen- 
eral permit  with  additional  eliminations.  Reel  2,  letter  in  French  and 
alter  English  translation  to  read:  after  phrase  "for  the  winter"  add 
"I  have  not  told  her  of  the  marriage  and  now,  when  she  must  know, 
I  learn  the  terrible  truth  that  we  were  tricked  and  that  the  'priest' 
was  only  one  of  his  companions,"  omitting  the  phrase  "I  have  told 
her  nothing  of  the  other."  Reel  5,  -change  subtitle:  "Let  Jean  go, 
Bergere  was  killed  by  me"  to  "Let  Jean  go.  He  is  innocent."  Change 
subtitle :  "A  year  ago  Raoul  made  love  to  me,"  etc.,  to  "A  year  ago 
Raoul  deceived  me  by  a  false  marriage  and  left  me.  This  is  his 
child";  Marie  pointing  gun  at  Raoul  and  shooting  him;  insert  sub- 
title :  "I  dropped  my  gun  when  I  saw  Raoul  and  its  accidental  dis- 
charge killed  him.  I  thought  Jean  would  be  exonerated  and  for  the 
sake  of  my  child  kept  silent."  , 


Gold  Seal,  "Soldiers  of  the  Legion" — Two  shooting  scenes. 

Educational,  "Henry  Thaddeus  Tinklebottom,  Motorist" — Change 
subtitle:  "Five  niggers  and  a  Henry"  to  "Five  darkies  and  a  Henry." 

Dansk,  "The  Blue  Diamond" — Theft  of  diamond ;  throwing  man 
into  water. 


Fox,  "To  Honor  and  Obey" — Subtitles:  "What  was  his  price?" 
"How  dare  you  say  such  a  thing  to  me?"  "Sure,  Rosie  dear,  I  am 
looking  at  the  bill" ;  "Do  you  know  how-  Hallem  came  to  be  rich" ; 
"It  seems  every  one  knew  before  me,  the  price  you  paid,  Patton." 

Lasky,  "The  Squaw  Man's  Son" — Subtitle :  "If  you  come  to  me, 
you  can  have  the  school  back"  ;  girl  taking  dope. 


New  York  World.  "Fighting  in  Fiance" — Reel  3,  three  dead  body 
scenes :  subtitle :  "Strewn  with  the  remains  of  what  had  once  been 
human  beings" ;  "An  officer  pulls  off  the  identification  cards" ;  and 
scene  following  of  taking  cards  from  dead  body  and  pushing  it  into 
grave ;  "The  paths  of  glory  lead  but  to  the  grave" ;  and  dead  body 
scene  following;  "Graves,  acres  upon  acres  of  graves,"  and  scenes  of 
graves  following. 


Selig,  "The  Toll  of  Sin" — Woman  putting  her  hair  over  man's 
shoulder  and  kissing  scene  following;   pushing  man  over  cliff. 

Fox,  "The  Siren" — Adult  only  permit.  Shooting  intruder;  view  of 
man  at  rock  leering  at  girl ;  shooting  woman. 

Metro,  "The  Hidden  Spring" — Shorten  attack  on  old  man;  shorten 
attack  on  young  lawyer. 


Vitagraph,  "Little  Speck  in  Garnered  Fruit" — Flaih  bo  xiug  scenes ; 
scene  in  boxing  ring;  flash  long  gambling  scene. 

Essanay,  "The  Golden  Idiot" — Stamped  envelope. 

Conquest,  "The  Knights  of  the  Square  Table" — Boy's  entrance  into 
jewelry  store  through  window  ;  boy  taking  jewelry  in  store. 

Kay  Bee,  "In  Slumberland" — Boy  thumbing  nose ;  attack  on  hus- 
band ;  attack  on  Kennedy. 


THIS  WEEK  AT  DOWNTOWN 
CHICAGO  THEATERS 


ALCAZAR — Fox,  "Wife  Xumber  Two,"  with  Valeska  Suratt ; 
Triangle,  "Borrowed  Plumage,"  with  Bessie  Barriscale;  Paramount, 
"The  Squaw  Man's  Son,"  with  Wallace  Reid;  Triangle,  "Madame 
Bo-Peep,"  with  Seena  Owen;  \Yorld.  "Souls  Adrift,"  with  Ethel 
Clayton;  Metro,  "Miss  Robinson  Crusoe,"  with  Emmy  Wehlen:  Art 
Dramas,  "Miss  Deception,"  with  Jean  Sothern. 


HAN'DBOX- 
tures. 


-Xew  York  World,  "Fighting  in  France,"  war 


pic- 


BIJOU  DREAM— Metro,  "The  Slacker,"  with  Emily  Stevens. 


BOSTOX — Triangle,  "Borrowed  Plumage,"  with  Bessie  Barris- 
cale ;  Paramount,  "The  Squaw  Man's  Son,"  with  Wallace  Reid ;  Tri- 
angle, "Madame  Bo-Peep,"  with  Seena  Owen;  World,  "Souls  Adrift," 
with  Ethel  Clayton;  Metro.  "Miss  Robinson  Crusoe,"  with  Emmy 
Wehlen  ;  Paramount,  "The  Long  Trail,"  with  Lou-Tellegen  ;  Fox,  "The 
W  rath  of  Love,"  with  Virginia  Pearson. 


CASTLE — Paramount,  "The  Amazons,"  with  Marguerite  Clark. 
COLONIAL — Selig,  "The  Garden  of  Allah,"  with  Helen  Ware. 


ORPHEXJM — Paramount.  "What  Money  Can't  Buy,"  with  Jack 
Pickford  and  Louise  Huff;  Paramount,  "The  Cook  of  Canyon  Camp," 
with  George  Beban ;  World,  "Souls  Adrift,"  with  Ethel  Clayton;  Mu- 
tual, "Pride  and  the  Man."  with  William  Russell;  Metro,  "Miss 
Robinson  Crusoe,"  with  Emmy  Wehlen ;  Fox,  "The  Wrath  of  Love," 
with  Virginia  Pearson. 


PLAYHOUSE— Bluebird,  "The  Little  Terror,"  with  Violet  Mer- 
sereau. 


Joker,  "He  Had  'em  Buffaloed" — First  two  scenes  of  stage  holdup. 


ROSE — Paramount,  "The  Long  Trail,"  with  Lou-Tellegen. 

STUDEBAKER— Artcraft,  "The  Little  American,"  with  Mary  Pick- 
ford. 

ZIEGFELD — Essanay.  "Skinner's  Baby,"  with  Bryant  Washburn. 


34 


EXHIBITORS  HERALD 


,  wwiuniTiiiiimnTTTiflrn  QD 


CHICAGO  TRADE  EVENTS' 


'MAC" 


They  tell  us  "Lightning"  Joe 
Brandt  has  finally  got  back  on  the  old 
job  as  general  manager  for  the  Uni- 
versal, after  being  accused  of  almost 
everything  under  the  sun,  even  assist- 
ant P.  A.  to  the  diminutive  Irvie 
Mack  while  in  our  city  attending  the 
recent  exhibitors'  expo. 


That  was  a  nifty  banquet  at  the 
Hotel  Morrison,  July  20,  given  by  the 
Enterprise  Optical  Manufacturing 
Company,  with  pal  O.  F.  Spahr  at 
the  helm. 


Alf.  Hamburger  may  be  cute  and 
all  that  sort  of  stuff — but  did  you  all 
get  a  slant  at  Pete  Schaefcr  all  dolled 
up  in  that  white  creation  he  was  sport- 
in'  the  evening  the  big  Coliseum  event 
opened  up?  We'll  admit  he  was  there. 


E.  A.  "Bill"  Hamburg,  the  frame 
man,  was  caught  taking  several  or- 
ders. Behave,  Bill;  you  should  know 
better.  From  July  14-22  was  for 
pleasure  exclusively. 


Mifton  Kusell,  for  the  past  few 
years  associated  with  the  Celebrated 
Players  Film  Company,  now  is  affili- 
ated with  the  sales  squad  of  the  local 
Goldwyn  .offices.  Did  you  note  how 
cutely  the  hirsute  dppendage  is  com- 
ing along — at  the  recent  Coliseum 
doin's? 


Believe  us,  that  was  some  "lovin' 
cup"  (by  Graves,  silver  purveyors) 
,the  Triangle  aggregation  slipped  to 
G.  E.  Spencer  upon  his  resignation, 
to  assume  his  new  berth  with  the 
Paramount  sales  boys.  And,  by  the 
way,  G.  E.,  old  scout,  confidentially, 
what  was  hidden  in  that  cup? 


Milton  Simon  says:  "It  is  just  as 
easy  to  get  business  for  the  Triangle 
as  Ty  Cobb  gets  hits  from  that  Sox 
bunch  of  twirlers."    'Snuff-Miltie ! 


We  beg  your  pardon!  (with  apolo- 
gies to  the  "Trib.")  Si  Greiver  of 
Greiver  &  Hcrz  informs  us  "Hash 
and  Hearts,"  a  Midget  comedy,  will 
play  the  Star  Theater  the  week  of 
August  6,  rather  than  July  30.  Why 
worry,  so  long  as  the  fillum  is  work- 
ing? 


F.  M.  Brockell,  manager  of  the 
Goldwyn  offices,  has  nothing  but 
smiles  breaking  out  all  over  his  coun- 
tenance. 'Tis  rumored  that  a  glorious 
flock  of  contracts  has  caused  the  af- 
fliction. 


Another  one  of  Nat  Wolf's  special- 
ties was  unearthed  at  the  exhibitors' 
exposition.  Did  you  see  him  get  away 
with  that  auctioneering  at  the  Red 
Cross  booth?  You  gotta  lay  off  those 
Hoosiers,  that's  all. 


Exhibitors  of  Illinois,  Indiana  and 
Kentucky,  be  on  the  lookout  any  day 


after  August  .5.  One  of  those  high 
power  motor  vehicles  will  be  visiting 
you  with  that  film  comet,  Harry 
Weiss,  at  the  wheel.  There  surely 
must  be  a  few  of  you,  who  so  far 
have  not  signed  up  a  few  Lewis  J. 
Selznick  products.  Be  a  good  fellow, 
boys — Harry  is  seeking  a  record. 


C.  E.  Smith,  manager  of  the  Metro 
Chicago  branch,  was  seen  strolling 
around  the  lobby  of  the  Hotel  Severn 
in  Indianapolis  July  25.  No,  it  can't 
be  did;  no  Overland  is  supposed  to  be 
driven  out  of  sight  of  its  sales  station. 
Cresson  purchased  his,  somewhere  on 
the  North  Side  along  Broadway. 


Maurice  Choynski  has  a  brother 
Joe,  nationally  known  as  one  of  the 
greatest  of  all  pastmastcrs  of  the  fistic 
arena.  Maurice  apparently  inherited 
some  of  the  pugnacious  tendencies. 
It  took  an  entire  company  of  Ochs' 
strong  arm  squad  to  keep  Maurice 
from  going  right  up  on  the  convention 
hall  platform  after  the  "learned  ora- 
tor" from  New  York. 


Fred  J.  Herrington  said  little  but 
accomplished  much  for  the  A.  E.  A. 
Looks  like  Fred  will  be  on  the  road 
a*  National  A.  E.  A.  organizer  soon. 


H.  B.  Yarner,  a  typical  southern 
gentleman  of  the  old  school,  and  the 
man  who  saved  the  industry  from  tax- 
ation in  a  fight  at  Washington,  was 
ill  during  the  convention. 


Percy  Wells  of  Wilmington.  N.  C, 
before  leaving  for  the  Chicago  con- 
vention, had  to  promise  the  missus  a 
new  wardrobe.  North  Carolinians  de- 
clare Pcrc  had  a  hard  verbal  battle  to 
get  away  without  bringing  her  to  the 
"battle  front."  Percy  got  the  ward- 
robe, though,  even  if  he  did  have  to 
stay  over  an  extra  day. 


E.  J.  Crall  of  Newport  News,  Va., 
can  stay  up  all  night,  sing,  dance,  dine 
and  flirt  like  a  trooper — to  say  noth- 
ing of  long  rides  in  taxi  cabs — and 
pull  thrpjigh  bright  eyed  and  game  for 
more*"  Although  E.  J.  was  not  in  Chi- 
cago looking  for  a  convention  fight — 
rather  looking  for  fun — he  is  an  ardent 
member  of  the  A.  E.  A.  "If  Papa 
Crall  could  only  see  me  now,"  he  re- 
marked at  one  chicken  dinner. 


Hugh  O'Donnell,  who  pulled  all 
sorts  of  ingenious  political  tactics  for 
the  bunch  to  beat  Ochs,  left  Chicago 
for  his  summer  home  in  Michigan 
with  several  quarts  of  firewater  for  an 
"aged  frien'."  That's  old  stuff,  Hugh. 
Eh,  wot! 


Sam  Bullock,  termed  one  of  the 
"cattle"  by  the  Ochs  crowd,  took  some 
of  the  "bull"  out  of  L.  A.  O. 


Sam  Trigger,  the  fire  eater  with  the 
Scotch  accent  from  New  York,  smiled 


like  the  proverbial  Cheshire  Cat  whet 
he  turned  over  to  the  A.  E.  A.  thi 
major  portion  of'thc  Alanhattan  Loca 
membership.  Sam  is  crazv — like  ^ 
FOX. 


Peter  Milne,  the  m.  or  1.  w.  k.  ed 
of  Longacre  Lampoon  and  Just  fo 
Fun,  passed  through  Chicago  on  Sat 
urday,  July  21,  en  route  to  the  Pac 
coast  for  a  much  needed  rest.  Here' 
how,  1'ete,  say  we  in  our  usual  efful 
gent  manner. 


the 
vher 
atioi 

e! 

lastl  I 
1'  , 


Pete  Schmidt,  who  writes  thing 
for  the  Artcraft  Pictures  Corporatio 
and  is  titled  a  P.  A.,  looked  in  at  th 
convention  last  week  and  the 
grabbed  a  rattler  for  the  west,  wher 
he  will  spend  a  three  weeks'  vac____ 
Regards  to  Bcnnie  Zicdman,  Pete! 

M.  J.  Weil,  manager  of  the  Castl 
Thcaatcr,    is   just   crammed  fu" 
those  smiles  you  can't  wear  off. 
should  In. — just  signed  a  year's 
tract    with    the  Artcraft-Para 
office.    A  galaxy  of  ten  stars  su 
Bill  Hart,  Marguerite  Clark,  Gi 
M.   Cohan,   Mary  Pickford,  Do 
Fairbanks,   itc,  on   a  pre-puhlicati< 
arrangement  will  rotate  at  his  prett  I 
film  house  beginning  with  MarguerilH 
Clark,  July  28,  in  "The  Amazons"  fcjl 
a  week's  run. 


Franklin  E.  Coates,  who  wrote  "Poppj 
"Pawns  of  Destiny"  and  many  other  sen 
plays,  has  joined  the  Goldwyn  scenario  staff  | 


H.  J.  Smith  of  the  Minneapolis  sales  fo' 
of  the  Mutual  Film  Corporation,  has  been  ; 
pointed  manager  of  the  sub-branch  at  Far 
N.  D.,  succeeding  F.  B.  Thompson,  who  i 
signed  recently. 


Miss   Catherine    Sminck,  a    Columbia  TJ 
versity  graduate,  has  become  a  member  of 
scenario  staff  of  the  Goldwyn  Pictures. 


J.  W.  Johnston,  who  formerly  appeared 
a  number  of  Lasky  pictures,  has  been  tral 
ferred  to  the  Famous  Players  studio,  where 
will    appear   in    support    of    Billie    Burke  i 

"The  Land  of  Promise." 


Lawrence  B.  McGill.  the  director,  has  b 
signed  by  the  Astra  Company  anil  will  as  j 
George    Fitzmaurice    in    forthcoming  Pal 
features. 


[iiiiiiiiiiniiiiiiiiiiinimiiiiiiiiiiiiiiiiiiiiii  mum  iiiimiiininmnTT  iiiiiiiimiiiihi'ininiii  iiiiiiiim  iimiHiiiniHiiiiiiii!iin;iiiii:'TP'T7iinim';iiiiii!iPiiiM»iiittiiiiiim  mmXmi 


I 


SYNOPSES  OF  CURRENT  RELEASES 


GENERAL 


Tie  Love  of  Madge  O'Mara" — 
bust  4  (.one-reel  Selig  drama,  with 
Iseler  Oakman  and  Bessie  Eyton.i. 
Hailge  supports  her  invalid  mother 

working  as  cashier  in  a  cheap 
Baurant.  She  loses  her  heart  to 
I  inald  Van  Dorn  and  Portuguese 
B  the  proprietor  of  the  chophouse, 
Lbmes  jealous  of  the  young  million- 
R.  They  resolve  to  be  married,  but 
t>ugh  the  interference  of  Van 
pfn's  parents  and  Portuguese  Joe, 
ijjge  receives  but  a  farewell  note 
fa  Reginald  on  her  wedding  day. 
Tee  years  later,  Reginald,  unhap- 
n  married,  meets  with  an  accident, 
tidge,  now  a  nurse,  attends  him  and 
i  is  about  to  let  the*man  die  in  re- 
r'ge  for  his  wrong  when  her  pro- 
£ional  honor  asserts  itself  and  she 
Jes  Reginald. 

The  Long-green  Trail" — August 
I  (two-reel  Essanay-BlackCat  iea- 
fc,  with  Virginia  Yalli). — Bobby 
iipper's  father  wants  him  to  marry 
1  daughter  of  his  business  competi- 
i  in  order  to  consolidate  the  busi- 
es.   Bobby  refuses  and  his  father 

ploys  Jim  Dykeman.  an  ex-convict, 
(force  the  marriage.  Dykeman  plans 
I  kidnap  the  two  and  force  the  mar- 
ige.  He  gets  Bobby,  but  gets 
ronne,  the  maid,  instead  of  the  girl, 
■bby  and  Yvonne  escape,  fall  in 
it  with  each  other  and  are  married. 
ie  whole  thing  proves  to  be  a  pic- 
rization  of  a  newspaper  story  a 
bo  is  reading. 

"Fresh  Air" — (one-reel  Sparkle 
niedy,    with    Tom    McEvoy  and 
mla  Shay). — Jones,  upon  the  advice 
his  doctor,  sleeps   on   his  front 
randa.   Mrs.  Jones  forgets  her  hus- 
nd  and  a  crowd  collects.    A  dog 
ases  Jones  down  the  street  and  he 
rts  into  a  minister's  house,  dons  a 
ir  of  trousers  and  is  arrested.  He 
mistaken   for   the   preacher,  pcr- 
rms  a  wedding  ceremony  and  then 
eets  the  bishop.  He  tells  the  bishop 
make  himself  at  home  and  runs  in- 
i  the  arms  of  a  policeman  and  his 
Sfe,  who  are  looking  for  him.  The 
Ike    marriage    is    straightened  out 
pen  the  bishop  marries  the  coupk- 
Ith  Jones  and  his  wife  as  witnesses. 

{"A  Candy  Jag" — (one-reel  Ray 
bmedy.  with  Johnny  and  Emma 
^>")—  Muggsy  asks  his  wife  and 
ten  his  daughter  to  shorten  a  pair 
i  trousers.  They  are  both  too  busy 
)  he  has  the  colored  cook  alter  them, 
hen  his  wife  decides  to  shorten 
Kin,  while  later  on  his  daughter 
its  off  some  more.  Muggsy  puts 
urn  on,  but  they  are  fit  only  for  a 
rnall  boy.  A  delivery  boy  steals 
fs  cigar  and  becomes  sick.  A  po- 
ceman  tries  the  cigar  and  falls  a 
ictim.  They  return  the  cigar  to 
luggsy  and  he  finds  a  herring  im- 
edded  in  the  center.    He  accompan- 


ies his  wife  and  daughter  to  a  depart- 
ment store.  He  buys  brandy  drops 
and  gets  into  one  mixup  after  an- 
other, finally  setting  off  some  fire 
works.  He  grabs  a  string  of  toy  bal- 
loons when  the  store  employes  try 
to  eject  him  and  floats  away  above 
their  heads. 

"The  Smoldering  Spark" — (two- 
reel  Selig  drama,  with  Thomas 
Santschi.  Herbert  Rawlinson  and  Bes- 
sie Eyton). — Bob  Hartley,  wealthy 
yachtsman,  falls  in  love  with  Bessie 
Bassett,  a  village  girl.  Cal  Cooper 
is  also  in  love  with  Bessie,  but  she 
dismisses  him  when  she  finds  the 
sailor  drunk  on  the  beach.  Her 
health  becomes  undermined  and  Cap- 
tain Conrad,  a  friend,  takes  her  on  a 
voyage.  Bob  is  shanghaied  and 
shipped  on  Conrad's  vessel.  He  tries 
to  establish  his  identity  but  Bessie 
denies  knowing  him,  thinking  his 
present  position  may  be  the  means  of 
developing  his  latent  manhood.  The 
crew  abuses  Bob,  but  finally  Bob 
whips  two  of  the  bullies  and  becomes 
first  mate.  The  ship  catches  fire,  and 
Bob  puts  the  fire  out.  He  brings  the 
ship  safely  into  port  and  Bessie  fin-^ 
ally  accepts  him. 


ck" — (three-reel    Fjifli-  \ 


"The  Halfback"- 

son  Conquest  drama,  with  Yale  Boss). 
— Joel  March  enters  Hillton  Academy 
from  his  father's  farm.  He  incurs  the 
enmity  of  Bartlett  Cloud,  a  wealthy 
boy  and  half-back  on  the  football 
team.  The  college  society  determines 
to  initiate  Joel,  but  he  puts  up  too 
strong  a  fight.  Joel  gets  a  position 
on  the  football  team,  but  is  unjustly 
accused  of  kicking  another  player  in 
the  head  and  suspended  from  further 
games.  The  deciding  game  of  the 
season  is  being  played  with  Hillton 
losing,  owing  to  Cloud's  playing.  Joel 
is  freed  of  the  charge  against  him  by 
a  schoolmate  and  he  is  rushed  into 
the  game.  He  wins  the  game  and 
Cloud  is  forced  to  leave  in  disgrace 
Hillton  honors  Joel  with  anot 
vear's  tuition. 


"The  Boy  Who  Cried  Wolf- 
reel  Edison-Conquest  drama,  w 
bert  Hackett). — Jimmy,  a  boy  scout, 
is  fired  by  a  war  correspondent's  talk 
about  German  spies.  Every  real 
estate  agent  who  dares  open  a  map 
is  threatened  with  arrest  by  the  boy 
scouts.  Jimmy's  first  victim  is  a 
bugologist  but  the  professor  makes 
Jimmy  a  prisoner  and  only  releases 
him  on  the  forfeiture  of  some  cher- 
ished arrow  heads.  Jimmy's  next 
prisoner  is  a  man  whom  he  sees  in  the 
act  of  drawing  a  map.  At  the  point 
of  a  revolver  he  compels  him  to  drive 
to  a  justice  of  the  peace's  office, 
where  the  gentleman  states  he  is  the 
Captain  of  Artillery.  L*.  S.  A.  The 
justice  discharges  him.  Later  on, 
Jimmy  sees  a  familiar  machine  com- 
ing up  the  road,  he  places  a  log 
across  the  way  and  recaptures  the 


stranger  again.  Jimmy's  father  per- 
suades Jimmy  to  let  the  gentleman 
go.  An  auto  drives  up  and  secret 
service  men  inform  Jimmy  they  are 
in  search  of  the  man  whom  he  had 
just  let  go.  Like  the  boy  in  the 
story.  Jimmy  could  get  no  assistance 
when  the  real  wolf  appeared,  but  he 
later  captured  him  single  handed. 

"In  Love's  Laboratory" — (one-reel 
comedy-drama,  with  William  Wads- 
worth  and  Jessie  Stevens). — Jimmy 
Burton  seeks  to  invent  a  safety  match. 
His  cousin,  Charles  Henderson,  fur- 
nishes the  money.  Charles  is  in  love 
with  Ellen  Anderson,  who  is  anxious 
to  call  on  Jimmy.  Meanwhile  Jim- 
my is  besieged  by  creditors.  He  puts 
one  of  them  to  sleep  by  the  aid  oi 
gas  as  Ellen  and  Charles  come  in. 
Jimmy  makes  another  attempt  to  bor- 
row money  from  Charles.  Ellen  over- 
hears the  conversation,  drops  her 
purse  and  leaves.  As  Jimmy  is  ex- 
amining the  purse,  a  creditor  appears 
and  takes  the  money.  Ellen  returns 
for  her  purse,  Jimmy  confesses  and 
Ellen  buys  ten  shares  in  the  match 
company.  She  further  aids  Jimmy 
with  a  check  for  $1,000  and  Jimmy 
sells  his  invention  for  a  large  sum. 
mmv  and  Ellen  marrv. 


MUTUAL 


"Bab,  the  Fixer" — August  13  (five- 
reel  Horkheimer  comedy-drama,  with 
Jackie  Saunders,  Leslie  Peacocke  and 
Mollie  McConnell). — John  Porter,  a 
Wall  Street  broker,  fails  in  business. 
He  goes  west  with  his  wife  and  baby 
and  buys  a  small  ranch.  Ten  years 
later  his  daughter,  Bab.  has  grown 
up  and  become  an  expert  with  the 
rifle.  Richard  Sterling,  a  former  Xew 
York  broker's  clerk,  through  shrewd 
dealing,  has  become  rich.  He  is  in 
love  with  Bab,  but  Bab's  father 
wishes  her  to  marry  into  society.  The 
water  on  Porter's  place  gives  out.  In 
drilling  for  water.  Porter  strikes  oil 
and  becomes  wealthy.  Bab  goes  to 
a  finishing  school.  Mrs.  Porter  quar- 
rels with  her  husband  and  they  separ- 
ate. Bab  seeks  her  father,  learns 
the  truth,  and  brings  about  a  recon- 
ciliation.   Then  Bab  marries  Sterling. 

"The  Widow's  Might" — August  14 
(one-reel  LaSalle  comedy). — The  wid- 
ow Tightfist  lives  in  an  apartment 
house.  She  is  watched  by  Dr.  Vee 
Gates  and  wife,  who  hatch  a  scheme 
to  marry  her  to  Otto  and  share  the 
money.  After  the  wedding  the  widow 
refuses  to  open  her  purse  strings. 
The  janitor  is  hired  to  drop  a  brick 
on  Otto,  which  causes  a  dangerous 
malady,  curable  only  by  granting  his 
every  wish.  The  scheme  works,  but 
Otto  makes  love  to  the  doctor's  wife 
and  before  the  doctor  can  figure  it 
out,  the  plotters  have  a  lively  time. 

"Beach  Nuts" — August  16  (one-reel 
Horsley  comedy,  with  George  Ovey). 


EXHIBITORS  HERALD 


—Jerry  admires  the  girl  he  sees  en- 
tering a  park.  He  make*  love  to  her 
but  is  interrupted  by  father  and  a 
count.  They  go  to  the  beach.  Jerry 
is  there  when  they  arrive  having -a 
tine  time  with  some  girls.  When  dis- 
covered in  the  dressing  room,  the 
daughter  shields  Jerry  trom  a  beat- 
ing. Jerry  gets  father  and  the  count 
into  a  fight  with  policeman.  He  sig- 
nals daughter,  and  together  they  es- 
cape in  an  automobile.  They  are 
pursued.  The  chase  comes  to  an  end 
when  Jerry  drives  the  auto  into  a 
service  station,  a  terrific  explosion  fol- 
lows and  Jerry  lands  in  jail. 

UNIVERSAL 

"The  Love  Slacker"— August  7 
(one-reel  - Nestor  comedy,  with  Eddie 
Lyons).— Eddie  decided  to  become  a 
woman  hater  because  he  is  not  popu- 
lar In  the  country  all  the  girls  fall 
in  love  with  him.  Lee.  a  young  man 
of  the  town,  resents  Eddies  arrival. 
Eddie  goes  fishing  but  the  girls  fol- 
low him.  Lee  finds  his  pole  on  the 
bank  of  a  stream,  is  arrested  and 
fined  for  fishing  on  private  property. 
Lee  and  the  girls  go  motoring.  Edith 
sees  Eddie  and  climbs  out  of  the 
back  of  the  car.  She  complains  of 
a  sprained  ankle.  Eddie  is  very  so- 
licitous until  it  begins  to  rain.  Ihey 
seek  refuge  under  an  awning.  Lee 
pulls  up  the  awning  and  lets  them 
get  soaked. 

"O-My,  the  Tent  Mover"— August  9 
(one-reel  Joker  Comedy,  with  Wil- 
liam Franey  and  Lillian  Peacock).— 
Launcelot  Briggs,  an  old  clothes  man, 
is  lost  in  the  desert  and  is  found  by 
a  caravan.  The  Sheik  dooms  him  to 
a  life  of  drudgery  unless  he  can  make 
him  laugh.  Skootch  knocks  Bngp 
down  repeatedly  and  this  makes  the 
old  man  laugh  and  gives  him  his 
daughter,  Sarah.  Briggs  falls  in  love 
with  the  Sheik's  daughter  Paprika. 
Skootch  is  in  love  with  Sarah,  in 
a  note  to  Paprika,  he  makes  some  re- 
flections against  the  Sheik.  fortun- 
ately the  Sheik  can't  read  when  he 
finds  it  and  Launcelot  when  asked 
to  translate  it,  reads  a  flattering  mes- 
sage into  it.  If  he  marries  Sarah, 
Skootch  will  kill  him.  If  he  doesn  t, 
the  Sheik  will.    At  last  he  hides  in 


a  tent  and  runs  away  with  the  tent, 
the  native  thinking  it  a  manifestation 
from  the  gods. 

BLUEBIRD 


K-E-S-E 


"The  Clean-up"— August  6  (five- 
reel  drama,  with  Franklyn  Farnum 
and  Brownie  Vernon).— The  city  of 
Weston  is  divided  over  the  fitness  of 
a  show,  "The  Girl  and  the  Garter,"  to 
be  given  at  the  Opera  House.  Stuart 
Adams,  the  advance  agent  for  the 
show,  receives  word  that  unless  he 
"starts  something"  in  Weston  the 
show  will  close.  He  is  in  love  with 
Hazel  Richards  of  Weston  and  her 
family  is  fighting  with  the  Personal 
Liberty  League.  Stuart  interviews 
Mr.  Richards,  the  interview  gets  into 
the  papers  and  there  is  a  run  on  the 
box  office  for  the  first  performance. 
The  Reform  League  challenges  Rich- 
ards to  debate.  Adams,  who  has  a 
message  from  the  manager  that  the 
show  has  closed  and  the  players  have 
returned  to  New  York,  voluntarily 
cancels  the  engagement,  saying  noth- 
ing about  his  telegram,  thus  wins  the 
good  feeling  of  both  factions  and  the 
girl  of  his  heart. 


CHRISTIE 


"Won  in  a  Cabaret"— July  30  (one- 
reel  Christie  comedy,  with  Betty 
Compsen). — Xeal  is  found  in  bed  af- 
ter a  wild  night.  His  tather,  angry 
at  his  escapades,  cuts  off  his  allow- 
ance and  turns  him  out  to  hunt  for  a 
job.  He  calls  on  Betty  and  eventual- 
Ty  secures  a  position  as  waiter  in  the 
High  Life  cafe.  Betty  visits  the  cafe 
with  a  party  of  friends  and  they  are 
seated  at  Xeal's  table.  Xeal  dis- 
guises himself  and  takes  the  order. 
Later  he  removes  his  moustache  and 
joins  the  party.  He  later  withdraws 
and  dons  his  uniform  and  presents  a 
staggering  bill  to  Eddy,  one  of  the 
party.  Betty  loses  her  purse.  The 
.new  waiter  is  suspected.  He  sneezes 
.  and  his  moustache  falls  off,  whereup- 
on Betty  declares  she  still  loves  him. 


GREATER  VITAGRAPH 


"Open  Places" — August  20  (t\v 
Essanay   drama,  witli   Jack  (klrdne' 
and  Ruth  King.).—  Mollie  Andrews,  j 
Xcw    England   school   teacher,  gbes 
west  to  teach  the  youth  of  -Montana 
She   fall*   in    love   with  and  marries 
Dan   Clark,  a  bad  man.     He  tr 
her-  brutally,  commits  a  murder 
escapes  across  the  border.  Se 
years  later  she  meets  Constable 
houn,  of  the   mounted  police, 
remains  true  to  her  husband, 
ever,  and  when  he  returns,  she  e 
a  promise  from  Calhoun  that  he  .. 
not  harm  Clark  until  the  latter  strike 
the  first  blow.    Clark  attacks  Calhour 
accusing  him  of  paying  attention  t- 
Mollie  and  in  the  struggle  Clark  l 
killed.    Mollie  marries  Calhoun.  ^ 

"The  Kingdom  of  Hope"— AugV 

22  l  two-reel  Essanay.  "Do  ChilchY 
Count'"  scries,  with  Mary  McAli-t/r 
— The  Erlings  are  leaders  of/  th 
town's  "peacc-at-any-price"  prop; 
gandists.  However,  their  small  chile 
ren,  Daily  and  Bobbie,  are  strong  fc 
war  play.  Recruiting  officers  pei 
suade  the  children  to  enlist  as  hoi 
orary  soldier  and  Red  Cross  nurs 
Newspapers  publish  the  story  of  tb 
pacifists'  children  enlisting  and  it 
read  at  a  peace  meeting.  Daily  r< 
plies  to  her  parents'  scoldings  th: 
she  would  rather  enlist  than  be  coi 
scripted  and  the  peace  advocates,  se. 
ing  the  matter  in  a  new  light,  rush  t 
the  recruiting  office. 


WORLD 


"Souls  Adrift"— August  13  (hve-te 
drama,  with  Ethel  Clayton  and  Mi. 
ton  Sills).— Micah  Steele  is  in  Ur 
with  Elma  Ravbourne,  daughter 
a  shipbuilder,  and  although  her  fath 
has  stolen  his  patent  he  still  regar. 
the  girl  highly.  He  ships  as  secoi 
engineer  on  the  Raybourne  yac 
"Palma"  in  a  trip  around  the  wor. 
The  boat  is  blown  up  and  all  < 
board  are  lost  except  Micah  and  fclr 
who  land  on  an  island.    During  t' 


"Richard     the     Brazen"— July  23 

(five-reel  drama,  with  Harry  Morey 
and  Alice  Joyce;.— Richard  Williams, 
an  American  with  plenty  of  money, 
visits  Lord  Croyland,  of  the  British 
War  Department.    There  he  sees  and 
falls  iijJove  with  Harriet  Renwyk,  an 
■  American  girl.    Lord  Croyland  is  sent 
to  America  to  buy  munitions.  Rich- 
ard is  summoned  home  by  his  father, 
who  is  involved  in  a  business  venture 
with  Jacob  Renwyk,  Harriet's  father. 
The  partners  disagree  over  the  con- 
tract Lord  Croyland  is  about  to  place. 
Croyland  and  Richard  have  an  auto- 
mobile accident,  the  former  is  taken 
to  a  hospital  and  he  gives  Richard 
authority  to  call  upon  Renwyk.  Ren- 
wyk is  mistaken  for  Croyland,  and 
meeting  Harriet  he  brazenly  sees  the 
name  through,  making  love  to  Har- 
riet.   Two  people,  however,  penetrate 
Richard's  disguise,  Harriet  and  Cor- 
rigan,  a  relative  of  Renwyk  s.  Fitz- 
George,  a  blackmailer,  holds  up  the 
two  Renwyk  girls  while  he  rifles  the 
safe.     Richard   enters   and  grapples 
with   the   thief,  who  escapes.  Cor- 
riean  captures  him  and  explanations 
follow  with  Harriet  in  Richard's  arms. 


■f 

Heres 

the 


Mysterious 

LUCKY  CAM 

KeepYourEyeOn  I 


4 


EXHIBITORS  HERALD 


37 


|s  that  follow,  Micah  showers  ev- 
J attention  upon  her.  but  Elma  be- 
les  him.  She  is  attacked  by  pearl 
hgglers  while  walking  on  the  beach 
I  only  saved  by  the  timely  arrival 

Micah.  One  of  the  pearl  thieves 
Ins  her  hut.  A  passing  vessel, 
liking  it  is  a  signal,  takes  the  two 

of  the  island  and  Elma  tells  Micah 
k  she  loves  him. 


gfiEBE 


Kt.  John.  X.  B. — The  opera  house 
■  Wolfville,  X.  S.,  now  under  the 
Bnagement  of  A.  J.  Mason,  has  in- 
Krnrated  a  business-getter  that  is 
Irthy  of  consideration  by  other  c\- 
Hitors.  Mr.  Mason  has  had  his  the- 
Hr  taken  over  by  the  young  ladies" 
■b,  members  of  which  act  as  ticket 
Hers  and  ushers.  The  young  ladii  s 
H  paid  salaries  and  these  salaries 
ft  used  for  patriotic  purposes.  The 
Ipiety  of  young  ladies  is  known  as 
He  Give  Services  Girls'  Club.  The 
Inane  as  played  by  Mr.  Mason  has 
Htwo-fold  benefit,  namely:  it  helps 
lit  the  patriotic  funds  and  at  the 
line  time  stirs  up  local  enthusiasm 
hong,  the  home  folks,  and  certainly 
ould  make  a  splendid  business  at- 
iction. 


Toronto,  Ont. — Regal  Films  has 
Ibened  the  advertising  and  publicity 
'•partment  at  the  executive  offices  in 
oronto.  and  it  is  the  concern's  in- 
'ntion  to  make  this  department  of 
Mue  to  every  exhibitor  throughout 
'.e  Dominion,  whether  he  is  a  cus- 
'iner  or  not.  YV.  R.  Greene,  who  has 
i:en  in-  the  Toronto  office  of  the  com- 
Suiy  since  its  organization,  has  been 
aced  in  charge  of  this  department 
id  he  is  already  working  on  various 
■■sing  helps  for  exhibitors. 


CANADIAN  FILM  NEWS 


Toronto,  Ont.  —  Manager  Roland 
Roberts  of  the  Regent  Theater  here 
has  signed  a  twelve  months'  contract 
vviih  the  Universal  Film  Company 
for  the  Animated  Weekly.  Manager 
Roberts  is  of  the  opinion  that  this 
weekly  is  the  most  up-to-date  film  of 
its  kind  in  America  today,  and  he  was 
converted  to  the  enterprise  of  the 
Universal  by  the  wonderful  Pershing 
film  which  he  showed  at  the  Regent 
and  which  brought  him  such  splendid 
results. 


Toronto,  Ont. — R.  D.  McKay  has 
been  appointed  manager  of  the  Fa- 
mous Players  Exchange  in  St.  John, 
X.  B.  M.  Bernstein,  formerly  man- 
ager, is  to  be  sales  manager  in  the 
maritime  provinces. 


St.  John,  X.  B.— G.  A.  Margetts, 
the  manager  of  Canadian  Universal 
Film  branch  in  St.  John,  succeeded 
in  booking  the  Animated  Special, 
"The  Russian  Revolution,"  in  the 
Orpheus  Theater  for  August  1  and  2. 
The  Animated  Weekly  is  also  booked 
in  the  Orpheus  Theater  regularly, 
commencing  with  the  new  issue  early 
in  August.  The  Animated  Weekly 
has  also  been  booked  at  the  Imperial 
Theater,  St.  John. 


St.  John,  X.  B. — The  large  produc- 
tions in  the  St.  John  territory  are  be- 
ginning to  drop  off  somewhat  in  their 
showing,  owing  to  the  warm  weather. 
The  various  exchanges  handling  fea- 
ture productions  are  beginning  to 
hold  them  back  until  the  fall.  One 
of  the  features  which  has  been  en- 
joying excellent  business  up  until  a 
short  time  ago,  namely  "The  Moth- 
ers of  France,"  has  now  been  laid  on 
the  shelf.  The  owners  state  it  will 
not  be  placed  again  on  the  market 


St.  John,  X.  B. — The  City  of  Hali- 
fax, X.  S..  will  lose  51,100  in  theater 
licenses  this  year  as  a  result  of  leg- 
islation passed  by  the  government 
preventing  the  city  charging  more  for 
a  license  than  is  charged  by  the  gov- 
ernment. «The  mayor  of  Halifax  re- 
ported this  fact  to  the  board  of  con- 


St.  John,  X.  B. — G.  A.  Margetts. 
manager  of  the  St.  John  branch  for 
Canadian  Universal  Film  Company, 
Ltd..  visited  Halifax  last  week  and 
found  business  fairly  good  for  this 
time  of  year,  in  fact  a  little  better 
than  it  has  been  for  years  at  this 
season. 


Montreal,  Que. — George  Xicholas, 
manager  of  the  Strand  Theater  here, 
is  back  on  -the  job  once  more  after 
being  incapacitated  by  eye  trouble, 
which  at  first  appeared  to  be  serious. 


Montreal,  Que. — T.  H.  Frazer  of 
the  Montreal  Gazette  is  on  a  trip  to 
the  principal  cities  in  Western  Can- 
ada. Mr.  Frazer  is  in  charge  of  the 
motion  picture  section  of  the  Gazette, 
and  under  his  management  the  de- 
partment has  flourished. 


Montreal,  Que.  —  Billy  Allen  is 
leaving  the  Mutual  here  to  take  a 
position  out  of  Toronto  with  the 
K-E-S-E  under  Douglas  Cooper.  It 
is  likely  that  Mr.  Allen  will  cover 
Southern  Ontario  from  Kingston  to 
Sarnia. 


Montreal,  Que. — Again  the  motor 
germ  has  bitten  severely.  This  time 
the  victim  is  Harry  Price  of  the  Mon- 
arch Film  Company,  Montreal.  Harry 
is  now  smashing  all  speed  records 
with  his  new  roadster.  Xot  to  be  out- 
done by  Mr.  Price.  Johnny  Smythe 
has  bought  a  Ford  "flivver"  and  is 
skimming  merrily  over  the  pave- 
ments. 


Montreal.  Que. — The  Victoria  The- 
ater, Mount  Royal  and  Montana 
streets,  has  been  closed  by  request  of 
the  provincial  treasurer. 


Heres 

the 


Mysterious 

LUCKY  CARD 

KeepYourEyeOn  If 


38 


EXHIBITORS  HERALD 


ESSANAY  REPORTS  UNEXPECTED  DEMAND  FOR 
"SKINNER'S  BABY"  FILM,  FEATURING  WASHBURN 


Three  Representative  Exhibitors  Report  Big  Summer  Busi- 
ness with  New  Production;  Many  Calls  for 
Advance  Bookings,  Is  Report 


The  unexpected  demand  for  pre- 
publication  runs  on  Bryant  Wash- 
burn's latest  Skinner  picture, 1  "Skin- 
ner's Baby,"  almost  forced  a  post- 
ponement in  the  regular  publication 
date.  More  than  twenty-five  of  the 
leading  theaters  in  different  parts  of 
the  country,  most  of  them  being 
houses  which  maintain  a  strictly  open 
booking  policy,  wired  their  K-E-S-E 
branches  for  dates  on  pre-publication 
runs. 

Inasmuch  as  prints  are  usually  sent 
to  the  branches  from  four  to  six  days 
in  advance  of  issue  date  it  was 
thought  that  many  of  these  runs 
would  have  to  be  refused.  In  most 
instances,  however,  arrangements 
were  made  whereby  engagements 
were  scheduled  for  the  following 
week  and  the  bookings  in  the  indi- 


vidual branches  for  the  regular  cus- 
tomers readjusted  accordingly. 

Three  theaters  whose  bookings  had 
been  taken  up  with  the  K-E-S-E  home 
office  as  soon  as  the  first  announce- 
ment of  "Skinner's  Baby"  was  made, 
were  provided  with  prints  for  show- 
ings to  start  July  30.  S.  L.  Rothapfcl 
of  the  Rialto  of  New  York  had  had  a 
standing  order  for  this  subject  for 
several  weeks  and  finally  laid  aside 
another  feature  in  order  to  make  room 
for  it. 

E.  C.  Bostick  of  the  Merrill  Thea- 
ter, Milwaukee,  Wis.,  and  Alfred 
Hamburger  of  the  Ziegfeld  Theater, 
Chicago,  were  the  other  two  mana- 
gers who  used  this  subject  for  a 
week's  run  starting  at  the  same  time. 
Big  business  has  been  reported  by 
these  exhibitors  on  the  film. 


FIRE  REGULATIONS  MAY  DRIVE  EXCHANGES 

FROM  WASHINGTON,  D.  C,  TO  BALTIMORE 


General  Exodus  from  Capital  Proposed  by  Association  if 
Rules  Go  Into  Effect  January  1 ;  Managers 

Ask  Home  Offices  to  Move  v 


With  Baltimore  offering  the  best 
facilities  and  excellent  transportation, 
the  film  exchange  men  of  Washing- 
ton, D.  C,  have  warned  the  authori- 
ties that  if  the  stringent  fire  regula- 
tions go  into  effect  January  1  as 
scheduled,  that  there  will  be  a  general 
;xodus  to  Baltimore,  from  which  point 
the  Washington  trade  will  be  taken 
care  of." 


Seek  a  Compromise 

The  Washington  authorities  now 
are  endeavoring  to  bring  about  a  com- 
promise with  the  exchanges,  and  pro- 
moters have  been  brought  into  the 
limelight  who  have  promised  to  sup- 
ply the  necessary  fireproof  buildings 
to  house  the  exchanges. 

Thomas  Moor,  owner  of  a  chain  of 
motion  picture  theaters,  already  has 


started  the  erection  of  a  new  sevei 

story  building  on  the  west  side  t 
Eighth  street,  between  D  and 
streets.  This  building,  it  is  promise 
is  being  erected  in  compliance  wil 
the  stringent  Washington  fire  regul. 
tions  at  a  cost  of  $100,000.  The  burl, 
ing  will  be  of  reinforced  concrete  at 
steel.  It  will  be  ready  to  house  e: 
changes  by  January  1,  it  is  announce 
Baltimore  Wants  Exchanges 
However,  Baltimore  is  making 
strong  effort  to  get  the  Washingtc 
exchanges  there.  At  a  meeting  r 
cently  of  the  Washington  Exchanf 
Managers  Association,  the  manage: 
voted  recommendations  to  their  hon 
offices  for  the  removal  of  the  Wasl 
ington  exchanges  to  Baltimore, 
was  pointed  out  that  Washington  e: 
hihitors  could  be  served  just  as  easil 
from  Baltimore  as  from  the  capit; 
itself. 


GEO.  M.  COHAN  IN  THREE  SCENES  FROM  FORTHCOMING  FILM  "THE  SEVEN  KEYS  TO  BALDPATE" 


(Artcraft) 


CALENDAR  OF  FEATURE  RELEASES 


and 


and 


ARTCRAFT  PICTURES 

jr.    1 — "Broadway  Jones,"  five  reels,  with  George  Cohan, 
pr.  15r- "In  Again — Out  Again,"  five  reels,  with  Douglas  Fairbanks, 
ay — "A  Romance  of  the  Redwoods,"  five  reels,  with  Mary  Pickford. 
ne — "W  ild  and  Woolly,"  five  reels,  with  Douglas  Fairbanks, 
ly — "The  Little  American,"  six  reels,  with  Mary  Pickford. 
[fag^  12 — "Seven  Keys  to  Baldpate,"  five  reels,  with  George  M.  Cohan, 
jg.  26 — "Close  to  Nature,"  five  reels,  with  Douglas  Fairbanks. 

ART  DRAMAS,  INC. 

ay  17 — Apollo,  "The  Mystic  Hour,"  five  reels. 

ay  24 — Van  Dyke.  "Bong  of  Sixpence."  five  reels. 

ay  31 — U.  S.,  "House  of  Cards,"  five  reels. 

ne  11 — Van  Dyke.    "A  Mute  Appeal,"  five  reels. 

ne  18 — Apollo,  "The  Golden  God,"  five  reels, 
fjie  25 — Erbograph,  "The  Road  Between,"  five  reels. 
|ly   2— U.  S.,  "The  Peddler,"  five  reels, 
try  9 — Van  Dyke.  "Miss  Deception,"  five  reels. 

ly  16 — Apollo,  "When  You  and  I  Were  Young,"  five  reels. 

BLUEBIRD  PHOTOPLAYS 

or.  30 — "The  Clock,"  five  reels,  with  Franklin  Farnum  and  Agnes 
Vernon. 

lay  7 — "Littie  Miss  Nobody,"  five  reels,  with  Violet  Mersereau. 
i  lay  H — "Treason,"    five    reels,    with    Allen    Holubar    and  Joseph 
Girrard. 

.ay  21 — "The  Flashlight  Girl,"  five  reels,  with  Dorothy  Phillips. 

'ay  28 — "Southern  Justice,"   five   reels,  with  Myrtle  Gonzalez  and 

George  Hernandez, 
ne  4 — "Bringing  Father  Home,"  five  reels,  with  Franklyn  Farnum. 
ne  11 — "A  Doll's  House,"  five  reels,  with  Dorothy  Phillips, 
ne  18 — "A  Little  Orphan,"  five  reels,  with  Ella  HalL 
ne  25 — "A  Kentucky   Cinderella,"  with   Ruth  Clifford  and  Rupert 
Julian. 

L ly  2 — "Fires  of  Rebellion,"  five  reels,  with  Dorothy  Phillips. 
|lly  9 — "The  Car  of  Chance."  five  reels,  with  Franklyn  Farnum. 
tKf  16 — "The  Greater  Law,"  five  reels,  with  Myrtle  Gonzaies 

George  Hernandez. 
Jly  23 — "The  Rescue."  five  reels,  with  Dorothy  Phillips. 
Ily  30 — "The  Little  Terror,"  five  reels,  with  Violet  Mersereau. 
lig.  6 — "The    Ciean-T'p,"   five   reels,  with   Franklyn  Farnum 
Brownie  Vernon. 

fag.  13 — "The  Showdou."  five  reels,  with  Myrtle  Gonzales  and  George 
Hernandez. 

bg.  2Q — "Mr.  Opp,"  five  reels,  with  Neva  Gerber  and  Arthur  Hovt. 

BUTTERFLY  PHOTOPLAYS 

21 — "Like   Wildfire,"  fivp   reels,   with   Herbert   Rawlinson  and 
Neva  Gerber. 

ay  28 — "Money  Madness,"  five  reels,  with  Mary  MscLaren. 
ne  4 — "The  Circus  of  Lite,"  five  reels,  with  Zoe  Rae. 
ne  18 — "The  Fire  "of  Youth,"  five  reels,  with  Jack  Mulhall. 
me  25 — "Man  and  Beast,"  five  reels,  with  Eileen  Sedgwick, 
ily  2 — "Thi  Plow  Woman."  five  reels. 

ily  9 — "The  Reed  Case,"  five  reels,  with  Allen  Holubar  and  Louise 
Lovely. 

ly  16 — "High  Speed,"  five  reels,  with  Jack  Mulhall. 

ily  23 — "The  Double  Standard,"  five  reels,  with  Roy  Stewart. 

ily  30 — "A  Wife  on  Trial,"  five  reels,  with  Mignon  Anderson. 

FOX  FILM  CORPORATION 

ay  7 — "A  Small  Town  Girl,"  five  reels,  with  June  Caprice. 

ay  14 — "The  Book  Agent,"  five  reels,  with  George  Walsh. 

ay  21 — "Heart  and  Soul,"  five  reels,  with  Theda  Bara. 

w  21 — "The  Final  Payment,"  five  reels,  with  Nance  O'Neil. 

lay  28— "The  Silent  Lie,"  five  reels,  with  R.  A.  Walsh. 

!ne  3 — "The  Slave,"  five  reels,  with  Valeska  Suratt. 

ne  10 — "The  Broadway  Sport,"  five  reels,  with  Stuart  Holmes. 

ne  17 — "Wrath  of  Love,"  five  reels,  with  Virginia  Pearson. 

me  24 — "Some  Boy,"  five  reels,  with  George  Walsh. 

ly    1 — "When  a  Man  Sees  Red,"  five  reels,  with  William  Farnum. 

ily    1 — "The  Siren,"  five  reels,  with  Valeska  Suratt. 

ly  8 — "The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 

ly  15 — "Two  Little  Imps,"  five  reels,  with  Katherine  and  Jane  Lee. 

[If  22 — "To  Honor  and  Obey,"  five  reels,  with  Gladys  Brockwell. 

Wy  22 — "The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 

By  29 — "Wife  Number  Two,"  five  reels,  with  Valeska  Suratt. 

FOX  FILM  COMEDIES 
f>r.  16 — "The  Film  Spoilers,"  two  reels,  with  Charles  Conklin. 
23 — "His  Love  Fight,"  two  reels,  with  Hank  Mann. 
30 — "An  Aerial  Joy  Ride,"  two  reels,  with  Ray  Griffith. 
7 — "His  Smashing  Career,"  two  reels,  with  Billie  Ritchie. 
14 — "A  Roman  Cowboy,"  two  reels,  with  Tom  Mix. 
_  21 — "His  Bomb  Policy,"  two  reels,  with  Charles  Conklin. 
y  28 — "Suds  of  Love,"  two  reels,  with  Hank  Mann. 

KLEINE-EDISON-SELIG-ESSANAY 

r.  30— Selig,  "The  Danger  Trail,"  five  reels,  with  H.  B 

and  Violet  Heming. 
y  7 — Essanay,  "The  Saint's  Adventure,"  five  reels,  with  Henry  B. 

Walthal  and  Mary  Charleson. 
y  14 — Selig,  "The  Lad  and  the  Lion,"  five  reels,  with  Vivian  Reed 

and  George  Fawcett. 
*7  21 — Essanay,    "Night    Workers,"    five    reels,    with  Marguerite 
Clayton. 

»3T  28 — Edison.  "The  Telltale  Step,"  five  reels,  with  Shirley  Mason. 
P*  4 — Selig,  "The  Mystery  of  No.  47,"  five  reels,  with  Ralph  Herz. 
ine  11— Selig,  "A  Brass  Monkey,"  Hoyt  C,  two  reels, 
ne  11 — Essanay,  "Filling  His  Own  Shoes,"  five  reels,  with  Bryant 
Washburn. 

°e  13 — Essanay,    "Steps    to    Somewhere."    "Do    Children  Count?" 

series,  two  reels,  with  Mary  McAlister. 
ne  18 — Essanav.  "Land  of  Long   Shadows,"  five  reels,  with  Jack 

Gardner. 


[i 


June  20 — Essanay,  "The  Wonderful  Event,"  "Do   Children  Count?" 

series,  two  reels,  with  Mary  McAlister. 
June  25 — Edison,  "The  Ghost  of  Old  Morro,"  five  reels,  with  Mabel 

Trunnelle  and  Robert  Conness. 
June  25 — Selig,  "A  Dav  and  a  Night,"  Hoyt  C,  two  reels. 
June  27— Essanay,   "The  Yellow  Umbrella,"  "Do  Children  Count?" 

series,  two  reels,  with  Mary  McAlister. 
July    2 — Essanay,  "The  Man  Who  Was' Afraid,"  five  reels,  with  Bryant 
Washburn. 

July  4 — Essanay,  "A  Place  in  the  Sun."  "Do  Children  Count?" 
series,  two  reels,  with  Mary  McAlister. 

July    9— Selig,  "A  Rag  Baby,"  Hoyt  C,  two  reels. 

July    9 — Edison,  "Light  in  Darkness,"  five  reels,  with  Shirley  Mason. 

July  11 — Essanay,  "Where  Is  My  Mother?"  "Do  Children  Count?" 
series,  two  reels,  with  Mary  McAlister. 

July  16— Essanay,  "Range  Boss,"  five  reels,  with  Tack  Gardner. 

July  18 — Essanay,  "When  Sorrows  Weep,"  "Do  Children  Count?" 
series,  two  reels,  with  Mary  McAlister. 

July  23 — Essanay,  "The  Golden  Idiot,"  five  reels,  with  Bryant  Wash- 
burn. 

July  23 — Selig,  "A  Runaway  Colt."  two  reels,  Hovt  C. 

July  25 — Essanay,  "The  Uneven  Road,"  "Do  Children  Count?"  series, 

two  reels,  with  Marv  McAlister. 
July  30 — Edison,  "One  Touch  of  Nature,"  five  reels,  with  John  J. 

McGraw. 

Aug.  1 — Essanay,  "The  Season  of  Childhood,"  "Do  Children  Count?" 
series,  two  reels,  with  Mary  McAlister. 

Aug.  6 — Selig,  "A  Dog  in  the  Manger,"  two  reels,  Hoyt  C. 

Aug.  6 — Essanay,  "Skinner's  Baby,"  five  reels,  with  Bryant  Wash- 
burn. 

Aug.  8 — Essanay,  "The  Little  White  Girl,"  "Do  Children  Count?" 

series,  two  reels,  with  Mary  McAlister. 
Aug.  13 — Selig.  "The  Light  of  Western  Stars,"  five  reels,  with  Bessie 

Eyton. 

Aug.  20 — Essanay,  "Open  Places,"  five  reels,  with  Jack  Gardner. 

METRO  PICTURE  CORPORATION 


Society  D.,  five  reels. 


Apr.  23 — Columbia.  "God's  Law  and  Man's,' 
with  Viola  Dana. 

Apr.  30 — Rolfe,  "The  Millionaire's  Double,"  five  reels,  with  Lionel 
Barrymore. 

April  30 — Columbia,  "The  Call  of  Her  People,"  seven  reels,  with  Ethel 
Barrymore. 

May    7 — Rolfe.  "Sowers  and  Reapers,"  five  reels,  with  Emmy  Wehlen. 
May  14 — Popular,  "The  Soul  of  a  Magdalen,"  five  reels,  with  Mme. 
Petrova. 

May  21 — Rolfe,  "The  Beautiful  Lie,"  five  reels,  witn  Frances  Nelson. 
May  28 — Rolfe,   "The   Duchess  of   Doubt,"   five   reels,   with  Emmy 
Wehlen. 

June  4 — Columbia,  "Lady  Barnacle,"  five  reels,  with  Viola  Dana. 
Tune  11 — Yorke,   "The   Haunted    Pajamas,"  five   reels,   with  Harold 
Lockwood. 

June  18 — "The  Greatest  Power,"  five  reels,  with  Ethel  Barrymore. 
June  25 — "Aladdin's  Other  Lamp,"  five  reels,  with  Viola  Dana. 
July  2 — "The  Trail  of  the  Shadow,"  five  reels,  with  Emmy  Wehlen 
July    9— "Peggy,   the   Will   o'   the    Wisp,"   five   reels,   with  Mabel 
Taliaferro. 

July  16 — Yorke,  "The  Secret  Spring,"  five  reels,  with  Harold  Lock- 
wood. 

July  23 — "The  Belle  of  the  Season,",  five  reels,  with  Emmy  Wehlen. 
July  3C — "Miss  Robinson  Cruso,"  five  reels,  with  Emmy  Wehlen. 

MUTUAL  STAR  FEATURES 

30 — American,  "Whose  Wife?"  five  reels,  with  Gail  Kane. 
7 — Powell,  "Hedda  Gabler,"  five  reeis,  with  Nance  O'Neii. 
7 — American,  "The  Frame-Up,"  five  reels,  with  William  Russell. 
14 — American,   "Annie-for-Spite,"   five  reels,  with  Mary  Miles 
Minter. 

21— Powell,  "The  Mirror,"  five  reels,  with  Marjorie  Rambeau. 
21 — Horkheimer,     "The  Checkmate,"   five   reels,     with  Jackie 
Saunders. 

28 — American,  "The  Serpent's  Tooth,"  five  reels,  with  <Sail  Kane 
'Reputation,"  five  reels,  with  Edna  Goodrich. 
"Shackles   of   Truth,"   five   reels,   with  William 


Apr. 
May 
May 
May 

Mav 
May 

May 
June 
June 

June 
June 

Jnne 


'Periwinkle,"  five  reels,  with  Mary  Miles  Mintei 
Miss  Davison,"  five  reels,  with  Mar- 
five  reels,  with  Jackie 


Aug. 
Aug. 


Apr. 

Apr. 
Apr. 

Apr. 


American,  * 
4 — American. 
Russell. 

1 1 —  American, 

15 —  Powell.  "The  Dazzling 

jorie  Rambeau. 

18 —  Horkheimer,   "A  Bit  of  Kindling," 

Saunders. 

25 — American,  "The  Upper  Crust."  five  reels,  with  Gail  Kane. 

2 — American.  "The  Masked  Heart,"  five  reels,  with  William 
Russell.  * 

9 — Powell,  "Mary  Moreland,"  five  reels,  with  Marjorie  Ram- 
beau. 

16 —  Horkheimer,    "Betty    Be    Good,"    five    reels,    with  Jackie 

Saunders 

23 — American.  "Melissa  of  the  Hills,"  five  reels,  with  Mary  Miles 
Minter. 

30 — American.  "Pride  and  the  Man,"  five  reels,  with  William 
Russell. 

6 — American,  "Souls  in  Pawn,"  five  reels,  with  Gail  Kane. 
13 — Horkheimer,    "Bab    the    Fixer,"    five    reels,    with  Jackie 
Saunders. 

PARAMOUNT  PICTURES  CORPORATION" 

9 — Lasky,  "The  Cost  of  Hatred,"  five  reels,  with  Kathlyn  Wil- 
liams and  Theodore  Roberts. 

12 —  Lasky,  "Tides  of  Barnegat,"  five  reels,  with  Blanche  Sweet 
16 — Famous  Players,  "Sleeping  Fires,"  five  reels,  with  Pauline 

Frederick. 

19 —  Pallas,  "The  Lonesome  Chap,"  C.-D.,  five  reels,  with  House 

Peters  and  Louise  Huff. 


40 


EXHIBITORS  HERALD. 


Apr.  23— Famous  Players,  "The  Valentine  Girl,'-  C.-D.,  five  reels,  with 
Marguerite  Clark. 

Apr.  26 — Lasky,  "The  Girl  at  Home,"  five  reels,  with  Vivian  Martin 

and  Jack  Pickford. 
Apr.  30 — Famous  Players,  "Hearts  Desire,"  five  reels,  with  Marie  Doro. 
May    3 — Lasky,  "Sacrifice,"  five  reels,  with  Margaret  Ulington. 
May    7 — Lasky,  "The  Primrose  King,"  five  reels,  with  Mae  Murray. 
May  10 — Lasky,  "The  Silent  Partnei,"  five  reels,  with  Blanche  Sweet 

and  Thomas  Meighan. 
May  14 — Morosco,  "The  Marcellini  Millions,''  five  reels,  with  George 

Beban. 

May  17 — Morosco,  "The  Highway  of  Hope,"  five  reels,  with  Kathlyn 

Williams  and  House  Peters. 
May  21 — Famous  Players,  "Her  Better  Self,"  five  reels,  with  Pauline 

Frederick. 

May  28 — Lasky,  "Freckles,"  five  reels,  with  Louise  Huff  and  Jack 
Pickford. 

May  31 — Lasky,  "Unconquered,"  five  reels,  with  Fannie  Ward. 

June  4 — Morosco,  "The  World  Apart,"  five  reels,  with  Wallace  Reid 

and  Myrtle  Stedman. 
June    7 — Morosco,  "Giving  Becky  a  Chance,"  five  reels,  with  Vivian 

Martin. 

June  11 — Lasky,  "The  Jaguar's  Claw,"  five  reels,  with  Sessue  Haya- 
kawa. 

June  11 — Lasky,    "The    Inner    Shrine,"    five    reels,    with  Margaret 

Ulington. 

June  18 — Pallas,  "A  Roadside  Impresario."  five  reels,  with  George 
Beban. 

une  21 — Pallas,  "Heir  of  the  Ages,"  five  reels,  with  House  Peters, 
une  25 — Lasky,   "Her   Strange    Wedding,"   five   reels,   with  Fannie 
Ward. 

June  28 — Famous  Players,  "The  Little  Boy  Scout,"  five  reels,  with 
Ann  Pennington. 

July  2 — Famous  Players,  "At  First  Sight,"  five  reels,  with  Mae 
Murray. 

July    5 — Morosco,  "Big  Timber,'    five  reels,  with  Kathlyn  Williams 

and  Wallace  Reid. 
July    9 — Famous   Players,  "The  Love  That  Lives,"  five   reels,  with 

Pauline  Frederick. 
July  12 — Lasky,  "Forbidden   Paths,"  five   reels,  with  Vivian  Martin 

and  Sessue  Hayakawa. 
July  16 — Lasky,  "What  Money  Can't  Buy,"  five  reels,  with  Pickford, 

Huff  and  Roberts. 
July  19 — Morosco,  "Cook  of  Canyon  Camp,"  five  reels,  with  George 

Beban. 

July  23 — Famous  Players,  "The  Long  Trail,"  five  reels,  with  Lou- 
Tellegen. 

July  26 — Lasky,  "The  Squaw  Man's  Son,"  five  reels,  with  Wallace 

Reid  and  Anita  King. 
July  30 — Lasky,  "The  Crystal  Gazer,"  five  reels,  with  Fannie  Ward. 
Aug.    2 — Pallas,  "A  Kiss  for  Susie,"  five  reels,  with  Vivian  Martin. 
Aug.    5 — "The  Amazons,"  five  reels,  with  Marguerite  Clark. 
Aug.    5 — "The  Varmint,"  five  reels,  with  Jack  Pickford  and  Louise 

Huff. 

Aug.  12 — "The  Law  of  the  Land,"  five  reels,  with  Mme.  Petrova. 
Aug.  19 — "The  Mysterious  Miss  Terry,"  rive  reels,  with  Billie  Burke. 
Aug.  19 — "Hashimura  Togo,"  five  reels,  with  Sessue  Hayakawa. 

PARAMOUNT  COMEDIES 
Mar.    5 — Black  Diamond,  "Speed." 
Mar.  12 — Klever,  "Flivvering." 
Mar.  19— Black  Diamond,  "The  Magic  Vest." 
Mar.  26 — Klever,  "Rough  and  Ready  Repirie  " 
Apr.    2 — Black  Diamond,  "Getting  the  Evidence." 
Apr.    9 — Klever,  "His  Military  Figure." 
Apr.  16 — Black  Diamond,  "The  Wishbone." 
Apr.  23 — Klever,  "Ballads  and  Bologna." 
Apr.  30 — Black  Diamond,  "Her  Iron  Will." 
May    7 — Klever,  "Invited  Out" 

May  14 — Black  Diamond,  "The  Window  Dresser's  Dream." 
May  21 — Klever,  "Moving." 
June  4 — Black  Diamond,  "Bungalowing." 
June  11 — Black  Diamond,  "Her  Fractured  Voice." 
June  18 — Klever,  "Commuting." 
une  25 — Black  Diamond,  "Auto  Intoxication." 
uly    2— Klever,  "Oh,  Pop." 

PARAMOUNT  TRAVELOG 

Apr.    9 — "East  of  Suez." 

Apr.  16— "In  Old  India." 

Apr.  23 — Among  the  Holy  Hindus. 

Apr.  30 — Curious  Colombo. 

May    7 — Colorful  Ceylon. 

May  14 — With  the  Kandy  Elephants. 

May  21 — Batavia — the  Javanese  Capital. 

May  28 — A  Journey  Through  Java. 

Tune  4 — Surabaya — The  Busy  Burg  of  Java. 

June  11 — Bread-Lines  in  Orient  and  Occident." 

June  18 — Fruitful  Florida. 

June  25 — Palm  Beach  and  Miami. 

July    2 — How  California  Harvests  Wheat. 

July    9 — In  the  High  Sierras. 

July  16 — An  Oregonian  Niagara. 

July  23 — Catching  and  Canning  Oregon  Salmon. 

July  30 — To  the  Summit  of  Mount  Hood. 

Aug.    6 — Geysers  of  the  Yellowstone. 

Aug.  13 — Wonders  of  Yellowstone. 

Aug.  20 — Tropical  Nassau. 

PATHE  EXCHANGE,  INC. 

Apr.  15 — Thanhouser,  "When  Love  Was  Blind,"  five  reels,  with  Flo- 
rence La  Badie  and  Helen  Badgley. 

Apr.  22 — Astra,  "The  Hunting  of  the  Hawk,"  D.,  five  reels,  with  Wil- 
liam Courtenay  and  Marguerite  Snow. 

Apr.  29 — Balboa,  "Sunshine  and  Gold,"  five  reels,  with  Marie  Osborne 

May  6 — Thanhouser,  "Hinton's  Double,"  five  reels,  with  Frederick 
Warde. 

May  13 — Astra,  "The  Recoil,"  five  reels,  with  William  Courtenay. 
May  20 — Thanhouser,  "The  Candy  Girl,"     five  reels,     with  Gladys 

Hulette. 

May  27 — Astra,  "The  Iron  Heart,"  five  reels,  with  Edwin  Arden. 
June    3 — Thanhouser,  "An  Amateur  Orphan,"  five  reels,  with  Gladys 

Leslie. 


June  10 — Astra,   "Blind  Man's  Luck,"  five  reels,  with  Frank  Bj 

and  Mollie  King. 
June  17 — Thanhouser,    "Fires    of    Youth,"    five    reels    with  H' 

Badgley  and  Frederick  Warde. 
June  24 — Lasalida,    "W  hen    Baby    Forgot,"    live    reels,    with  M 
Osborne. 

July    1 — Thanhouser,  "The  Woman  in  White,"  five  reels,  with  '. 

rence  La  Badie. 

July  8 — Astra,  "The  Cigarette  Girl,"  five  reels,  with  Gladys  Hull 
July  15 — Thanhouser,  "It  Happened  to  Adele,"  five  reels,  with  GU 

Leslie. 

July  22 — Astra,  "The  Last  of  the  Carnabys,"  five  reels,  with  Gli 

Hulette. 

July  29 — Astra,   "The  On-the-Square   Girl,"   five   reels,    with  Mi 

King. 

Aug.  5 — Lasalida,  "Captain  Kiildo,"  five  reels,  with  Marie  Osborn 
Aug.  12 — Astra,   "The   Streets   of    Illusion,"    five    reels,   with  GU 

Hulette. 

RED  FEATHER 

Apr.  16 — "The  Flower  of  Doom,"  Chinese  D.,  five  reels,  with  W' 

wood  Nowell  and  Gypsy  Hart. 
Apr.  23 — "The  Hero  of  the  Hour,"  five  reels,  with  Jack  Mulliall. 
Apr.  30 — "The  Birth  of  Patriotism,"  five  reels,  with  Irene  Hunt 

SELZNICK  PICTURES 

"The  Price  She  Paid,"  seven  reels,  with  Clara  Kimball  Young. 

"The  Eternal  Sin,"  seven  reels,  with  Florence  Reed. 

"The  Easiest  Way,"  seven  reels,  with  Clara  Kimball  Young. 

"The  Law  of  Compensation,"  D.,  seven  reels,  with  Norma  Talmadg 

"The  Silent  Mas;er,"  D.,  seven  reels,  with  Robert  Warwick.  II 

"The  Lone  Wolf,"  five  reels,  with  Hazel  Dawn  and  Bert  Lytell. 

"Poppy,"  five  reels,  with  Norma  Talmadge. 

"A  Modern  Othello,"  five  reels,  with  Robert  Warwick. 

"The  Moth,"  five  reels,  with  Norma  Talmadge. 

"The  Lesson,"  five  reels,  with  Constance  Talmadge. 

TRIANGLE  FILM  CORPORATION 

KAY  BEE-INCE 

Apr.    1 — "The  Dark  Road,"  five  reels,  with  Dorothy  Dalton. 

Apr.  8 — "Sweetheart  of  the   Doomed,"   D.,  five   reels,  with  Let 

Glaum. 

Apr.  15 — "Paddy  O'Hara,"  five  reels,  with  William  Desmond. 
Apr.  22 — "The  Desert  Man,"  five  reels,  with  William  S.  Hart. 
Apr.  29 — "The  Pinch  Hitter,"  five  reels,  with  Charles  Ray. 
May    6 — "The  Snarl,"  five  reels,  with  Bessie  Barriscale. 
May  13 — "Happiness,"  five  reels,  with  Enid  Bennett. 
May  20 — "Wild  Winship's  Widow,"  five  reels,  with  Dorothy  Daltot 
May  27 — "The  Millionaire  Vagrant,"  five  reels,  with  Charles  Ray. 
May  27 — "Wolf  Lowry,"  five  reels,  with  W.  S.  Hart. 
June    3 — "Bawbs  o'  the  Blue  Ridge,"  five  reels,  with  Bessie  Harris 
June  10 — "The  Girl  Glory,"  five  reels,  with  Enid  Bennett 
June  10 — "Love  or  Justice?"  five  reels,  with  Louise  Glaum. 
June  17 — "Her  Excellency,  the   Governor,"   five   reels,  with  Wi  i 
Lucas. 

June  17 — "Paws  of  the  Bear,"  five  reels,  with  William  Desmond. 

June  24 — "Madcap  Madge,"  five  reels,  with  Olive  Thomas. 
June  24 — "The  Clodhopper,"  five  reels,  with  Charles  Ray. 
July    1 — "The  Flame  of  the  Yukon,"  five  reels,  with  Dorothy  Dj  a, 
July    1 — "The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 
July  8 — "A  Strange  Transgressor,"  live  reels,  with  Louise  Glaum 
July  8 — "Time  Clock  and  Diamonds,"  five  reels,  with  William 
mond. 

July  15 — "A  Successful  Failure,"  five  reels,  with  Jack  Devereaux  i4 

Winifred  Allen. 

July  15 — "The  Mother  Instinct,"  five  reels,  with  Enid  Bennett 
July  22 — "Sudden  Jim,"  five  reels,  with  Charles  Ray. 
July  22 — "In  Slumberland,"  five  reels,  with  Thelma  Salter  and  Ge  la 
Stone. 

July  29 — "The  Food  Gamblers,"  five  reels,  with  Wilfred  Lucas  i4 

Elda  Millar. 

July  29 — "The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 

FINE  ARTS-GRIFFITH 
Apr.  8 — "Her  Official  Fathers,"  C.-D.,  five  reels,  with  Dorothy  A. 
Apr.  15 — "An   Old-Fashioned  Young  Man,"   five  reels,  with  B  :rt 

Harron. 

Apr.  22 — "Cheerful  Givers,"  five  reels,  with  Bessie  Love. 
Apr.  29 — "Hands  Up,"  five  reels,  with  Wilfred  Lucas. 
May    6 — "Might  and  the  Man,"  five  reels,  with   Elmo  Lincoh  nil 
Carmel  Myers. 

May  13 — "The  Man  Who  Made  Good,"  five  reels,  with  Winifred  le* 

and  Jack  Devereaux. 
May   20 — "Souls  Triumphant,"   five   reels,   with   Wilfred   Lucai  ni 

Lillian  Gish. 

May  27 — "Madam  Bo-Peep,"  five  reels,  with  Seena  Owen. 
June  4 — "American — That's  All,"  five  reels   with  Jack  Devereat 

TRIANGLE  KOMEDIES 

May    6 — "A  Dishonest  Burglar,"  one  reel. 
May    6 — "His  Criminal  Career,"  one  reel. 
M^M3 — "A  Laundry  Cleanup,"  one  reel. 
May  13 — "His  One-Night  Stand,"  one  reel. 
May  20 — "The  Camera  Cure,"  one  reel. 
May  20 — "Twin  Troubles,"  one  reel. 
May  27 — "His  Social  Rise,"  one  reel. 
May  27 — "Love  and  Fish,"  one  reel. 
June    3 — "The  Girl  and  the  Ring,"  one  reel. 
Tune    3 — "Perils  of  the  Bakery,"  one  reel. 
June  10 — "Wheels  and  Woe,"  one  reel. 
June  10 — "His  Marriage  Failure,"  one  reel. 
June  17 — "Their  Weak  Moments,"  one  reel. 
June  17 — "His  Speedy  Finish,"  one  reel. 
June  24— ."His  Bitter  Fate,"  one  reel. 
Tune  24 — "Dad's  Downfall,"  one  reel. 
July    1 — "A  Janitor's  Vengeance,"  one  reel. 
July   4 — "Aired  in  Court,"  one  reel. 
July  8 — "His  Thankless  Job,"  one  reel. 
July  15 — "His  Sudden  Rival,"  one  reel. 
July  15 — "The  House  of  Scandal,"  one  reel. 
July  22 — "His  Fatal  Move,"  one  reel. 


] 


} 


EXHIBITORS  HERALD 


41 


2 — "An  Innocent  Villain."  one  reel. 

9 — "Sole  Mates,"  one  reel. 

9 — "His  Widow's  Might,"  one  reel. 


KEYSTONE  COMEDIES 

The  Maiden's  Trust,"  two  reels. 
'His  Naughty  Thought." 
'Her  Torpedoed  Love  " 
'A  Royal  Rogue." 
'Oriental  Love,"  two  reels. 
"Cactus  Neli,"  two  reels. 

0 —  "The  Betrayal  of  Maggie,"  two  reels. 
17 — "Skidding  Hearts,"  two  reels. 

24 — "The  Dog  Catcher,"  two  reels. 

1 —  "Whose  Baby?"  two  reels. 

8—  "Dangers  of  a  Bride,"  two  reels. 

15 —  "A  Clever  Dummy,"  two  reels. 

BIG  V  COMEDIES 

2 —  "Dubs  and  Drygoo<is." 

9 —  "Flatheads  and  Flivvers." 

16 —  "Bombs  and  Blunders." 

2 J— "Rogues  and  Recklessness." 
30 — "Jeers  and  Jailbirds." 
7 — "Chinks  and  Chases." 
14 — Heavy  Hugs  and  Hula  Hula. 
21 — "Gall  and  Gasoline." 


II.  19— 


M  26—' 
At  2—' 


21—' 

28—' 


GREATER  VITAGRAPH-V-L-S-E 

"Aladdin  from  Broadway,"  five  reels,  with  Edith  Storey  and 

Antonio  Moreno. 
"The  More  Excellent  Way,"  five  reels,  with  Anita  Stewart. 
'Babette."  five  reels,  with  Peggy  Hyland  and  Marc  Mac- 
Dermott. 

'Apartment  29,"  five  reels,  with  Earle  Williams. 
'Captain  Alvarez,"  five  reels,  with  Edith  Storey. 
'Her  Secret,"  five  reels,  with  Alice  Joyce. 
'Sally  in  a  Hurry,"  five  reels,  with  Lillian  Walker. 
'The  Hawk,"  five  reels,  with  Earle  Williams. 
'The  Capt.  of  the  Grey  Horse  Troop,"  five  reels,  with  An- 
tonio Moreno  and  Edith  Storey. 
'The  Sixteenth  Wife?"  five  reels,  with  Peggy  Hyland  and 

Marc  MacDermotL 
'Clover's  ReDellion,"  five  reels,  with  Anita  Stewart. 
The  Soul  Master,"  five  reels,  with  Earle  Williams. 
The  Magnificent  Meddler,"  five  reels,  with  Antonio  Moreno. 
c1  11 — "The  Question,"   five  reels,  with   Alice  Joyce   and  Harry 
\  Morey. 

i  18 — "The  Maelstrom,"  five  reels,  with  Earle  Williams  and  Dor- 
othy Kelly. 

i  25 — "A  Son  of  the  Hills,"  five   reels,  with   Belle   Bruce  and 

Antonio  Morena. 
■  2 — "Caste,"  five  reels,  with  Peggy  Hyland. 

It  9 — "The  Message  of  the  Mouse,"  five  reels,  with  Anita  Stewart. 
It  16 — "The   Stolen  Treaty,"  five  reels,  with  Earle   Williams  and 
Corinne  Griffith. 

Ii  23 — "Richard  the  Brazen,"  five  reels,  with  Alice  Joyce  and  Harry 
Morey. 

H  30 — ''By  Right  of  Possession,"  five  reels,  with  Antonio  Moreno 

and  Mary  Anderson. 
*..  6 — "The  Second  Mrs.  Tanqueray,"  five  reels,  with  Sir  George 

Alexander  and  Hilda  Moore, 
fy.  13— "Mary  Jane's  Pa."  five  reels,  with  Marc  MacDermott  and 

Mildred  Manning. 
A  ■  20 — "Transgression,"  five  reels,  with  Earle  Williams. 

WORLD  FILM  CORPORATION  PROGRAM 

»  .  5 — "The  Web  of  Desire,"  five  reels,  with  Ethel  Clayton, 
i  .  12 — "Fascinating  Olga,"  five  reels,  with  Alice  Brady. 
Sl..  19 — "The  Social  Leper,"  five  reels,  with  Carlyle  Blackwell. 
»  .  26 — "The  Family  Honor,"  five  reels,  with  Robert  Warwick  and 
June  Elvidge. 

A.  2 — "Man's  Woman,"  five  reels,  with  Ethel  Clayton  and  Roch- 
cliffe  Fellowes. 

A.  9 — "The  Family  Honor,"  five  reels,  with  Robert  Warwick. 
A.  16 — "Forget-Me-Not,"  five  reels,  with  Kitty  Gordon. 
A.  23 — "Darkest  Russia,"  five  reels,  with  Alice  Brady. 
A.  30 — "The  Page  Mystery,"  five  reels,  with  Carlyle  Blackwell  and 
June  Elvidge. 

7 — "Mothers  of  France,"  five  reels,  with  Sarah  Bernhardt. 
A  •  H — "Moral    Courage,"    five    reels,    with    Murie!    Ostriche  and 
Arthur  Ashley. 

» '  21 — "Yankee  Pluck,"  five  reels,  with  Ethel   Clayton  and  Mon- 
tagu Love. 

A'  28 — "Maternity,"  five  reels,  with  Alice  Brady. 
I  :  4 — "The  Crimson  Dove,"  five  reels,  with  Carlyle  Blackwell  and 
June  Elvidge. 

J:  11— "The  False  Friend,"  five  reels,  with  Gail  Kane  and  Robert 
Warwick. 

J  :  18— "The  Stolen  Paradise."  five  reels,  with  Ethel  Clayton, 
fe  25 — "The  Divorce  Game,"  five  reels,  with  Alice  Brady. 
I  ■  2 — "The  Price  of  Pride,"  five  reels,  with  Carlyle  Blackwell  and 
Jnne  Elvidge. 

J'  9 — "The  Brand  of  Satan,"  five  reels,  with  Montagu  Love,  Gerda 

Holmes  and  Evelyn  Greeley. 
I'  16 — "The  Beloved  Adventuress,"  five  reels,  with  Kitty  Gordon. 
J'  23 — "A  Self-made  Widow,"  five  reels,  with  Alice  Brady. 
J  -  30 — "The   Iron   Ring,"   five   reels,  with   Arthur  Ashley,  Gerda 

Holmes  and  Edward  Langford. 
t — ''Youth,"  five  reels,  with  Carlyle  Blackwell  and  June  Elvidge. 
Ps-  20 — "The  Little  Duchess,"  five  reels,  with  Madge  Evans. 

SERIALS 

J  (graph.  "The  Secret  Kingdom. 
;  ™l.  "The  Railroad  Raiders." 
I  versal,  "The  Gray  Ghost" 
1  he,  "The  Neglected  Wife." 
-  he,  'The  Fatal  Ring." 


A.  KAY  COMPANY 
"Golden  Spoon  Mary,"  C,  1,000. 

ARGOSY  FILMS.  INC. 
"Where  D'ye  Get  That  Stuff?"  five  reels. 
"The  Celebrated  Stielow  Case,"  five  reels. 
"Absinthe,"  five  reels,  with  King  Baggott. 

ARIZONA  FILM  CORPORATION 
"Should  She  Obey?"  six  reels,  with  Billie  West. 

ARROW  FILM  CORPORATION 
"The  Deemster,"  nine  reels,  with  Derwent  Hall  Caine. 

GEORGE  BACKER  FILM  CORPORATION 
"The  Sin  Woman,"  with  Irene  Fenwick,  Reine  Davies  and  C.  Bruce. 

REX  BEACH  PICTURES  CORPORATION 
"The  Barrier,"  ten  reels. 

BERNSTEIN  PRODUCTIONS 
"Who  Knows,"  five  reels. 

DAVID  BERNSTEIN 
"Redemption,"  with  Evelvn  Nesbit  Thaw. 

BIOGRAPH  COMPANY 
"Her  Condoned  Sin,"  six  reels. 

BLUEBIRD 

"Eagle's  Wings,"  five  reels,  war  drama. 

"Even  as  You  and  I,"  five  reels,  with  Lois  Weber. 

CARDINAL  FILM  CORPORATION  v 
"Joan  the  Woman,"  eleven  reels,  with  Geraldine  Farrar. 

CINES  CORPORATION  OF  AMERICA 
"The  Fated  Hour,"  six  reels. 

CHRISTIE  FILM  COMPANY 
May  21— "The  Milky  Way,"  one  reel. 
May  28 — "His  Last  Pill,"  one  reel. 
June  4 — "Those  Wedding  Bells,"  one  reel. 
June  11 — "A  Lucky  Slip,"  one  reel. 
June  18 — "A  Bold,  Bad  Knight,"  one  reel- 
June  23 — "Almost  a  Scandal,"  one  reel. 

CLARIDGE  FILMS,  INCORPORATED 
"The  Birth  of  Character,"  five  reels. 
"The  Heart  of  New  York,"  five  reels. 

CLUNE  PRODUCTIONS 

"Ramona,"  ten  reels. 

"The  Eyes  of  the  World,"  ten  reels. 

CORONA  CINEMA  COMPANY 
"The  Curse  of  Eve,"  seven  reels,  with  Enid  Markey. 

COSMOFOTOFILM  COMPANY 
"The  Black  Spot,"  four  reels. 
"Incomparable  Mistress  Bellairs,"  four  reels. 
"Liberty  Hall,"  four  reels. 
"His  Vindication,"  five  reels. 
"Victoria  Cross,"  four  reels. 

"The  Manx-Man,"  eight  reels.   

CREATIVE  FILM  CORPORATION 
"The  Girl  Who  Didn't  Think."  six  reels. 

CREST  PICTURE  COMPANY 
"The  Chosen  Prince,"  eight  reels. 

DIXIE  FILM  COMPANY 
"Tempest  and  Sunshine,"  five  reels. 

"Tust  a  Song  at  Twilight,"  five  reels.   

EBONY  FILM  CORPORATION  COMEDIES 

"Dat  Blackhand  Waitah  Man,"  one  reel. 

"Shine  Johnson  and  the  Rabbit's  Foot,"  one  reeL 

E.  I.  S.  MOTION  PICTURE  CORPORATION 

"Troooer  44  "  five  reels,  with  Georae  Soule  Spencer  and  June  Daye. 
E.  &  R.  JUNGLE  FILMS  COMEDIES 

"Discovered,"  one  reel. 

"Napoleon's  Night  Out,"  one  reel. 

"When  Jones  Went  Wrong,"  one  reel. 

"Circus  Brides,"  one  reel. 

"Fowl  Play,"  one  reel. 

"Jnngle  Rats,"  one  reel. 

"When  the  Clock  Went  Cuckoo,"  one  reel.  T 

ENLIGHTENMENT  PHOTOPLAY  CORPORATION 
"Enliehten  Thy  Daughter,"  seven  reels. 

g      ESKAY  HARRIS  FEATURE  FILM  COMPANY 

"Alice  in  Wonderland."  six  reels.  

EUGENIC  FILM  COMPANY 

"BIRTH,"  six  reels. 

EUROPEAN  FILM  COMPANY 
"Fighting  for  Verdun."  five  reels. 

EXCLUSIVE  FEATURE  FILM  CORPORATION 
"Where  Is  ^T  Father?"  seven  reels. 

FAIRMOUNT  FILM  CORPORATION 
"Hate,"  seven  reels. 

J.  W.  FARNHAM 
"The  Awakening  of  Bess  Norton,"  five  reels. 

"'RaCe  F?r1t'nATIONAL  EXHIBITORS'  CIRCUIT, 
"On  Trial,"  ^^^ZS^tlL^^no* 
"War  Brides."  C.  two  reels,  with  Flora  Finch. 

'      FRIEDER  FILM  CORPORATION 
"A  Bit  of  Heaven."  five  reels,  with  Mary  Louise 

FRIEDMAN  ENTERPRISES,  INC. 
"A  Mormon  Maid,"  six  reels,  with  Mae  Mnrray. 

FROHMAN  AMUSEMENT  CORPORATION 
"God's  Man."  nine  reels,  with  H.  B.  Warner 

GOLD  MEDAL  PHOTOPLAYS 
"The  Web  of  Life,"  five  reels,  with  James  Cruz. 

ine  wen  ot  ^gg^  FEATURE  FILM  COMPANY 
"Rex  Beach  on  the  Spanish  Main,"  five  reels. 
"Rex  Beach  in  Pirate  Haunts."  five  reels. 
"Rex  Beach  in  Footsteps  of  Capt.  Kidd."  five  reels. 

Kex  ceacn  GRAPHIC  FILM  COMPANY 

'The  Woman  and  the  Beast,"  five  reels. 


INC. 


42 


EXHIBITORS  HERALD 


D.  W.  GRIFFITH 

"The  Birth  of  a  Nation,"  nine  reels,  with  H.  B.  Walthal. 
"Intolerance,"  nine  reels,  with  Mae  Marsh. 

HANOVER  FILM  COMPANY 

"Maciste,"  six  reels. 

"How  Uncle  Sam  Prepares,"  four  reels. 

HARPER  FILM  CORPORATION 
"Civilization,"  ten  reels. 

HAWK  FILM  CORPORATION 
"Monster  of  Fate,"  five  reels. 

EDUCATIONAL  FILM  COMPANY 
"The  Valley  of  the  Hoh,"  one  reel. 
"The  Sheep  of  Chelan."  one  reel. 
"High,  Low  and  the  Game,"  one  reel 
"The  Mysteries  of  Crystallization,"  one  reel. 
"The  Living  Book  of  Nature,"  one  reel. 
"Seren  of  Index,"  one  reel. 
"The  Orang  Outang,"  one  reel. 

EFFANGE  FILM  COMPANY 
"The  Marriage  Bond,"  five  reels,  with  Nat  Goodwin. 

FRANK  HALL  PRODUCTIONS 

"The  Bar  Sinister,"  nine  reels. 

"Her  Fighting  Chance,"  five  parts,  with  Jane  Grey. 

HILLER  AND  WILK 
"The  Battle  of  Gettysburg." 
"Wrath  of  the  Gods." 

HOWL  COMEDIES 
"Balloonatics,"  1  |  11} 

"Automaniacs."  ] 
"Neptune's  Naughty  Daughter." 

IVAN  FILM  PRODUCTIONS 
"Two  Men  and  a  Woman,"  with  James  Morrison,  five  reeli. 
"One  Law  for  Both,"  twelve  reels,  with  Leah  Baird. 

JUVENILE  FILM  COMPANY 
"The  World  War  in  Kidland,"  one  reel. 
"A  Chip  Off  the  Old  Block,"  one  reel. 
"Chip's  Elopement,"  one  reel. 
"Chip's  Backyard  Barnstormers,"  two  reels. 
"Chip's  Rival,"  one  reel. 
"For  Sale — A  Daddy,"  one  reel. 
"Chip's  Carma,"  two  reels. 
"Chip's  Movie  Company,"  one  reel. 

KEEN  CARTOON  CORPORATION  COMEDY  CARTOONS 

"Mose  Is  Cured,"  half  reel. 

"The  Old  Forty-Niner,"  half  reel. 

•  Jeb  Jenkins,  the  Village  Genius,"  half  reel. 

•Jerry  McDub  Loses  His  Job,"  half  reel. 

'Henry  W.  Zippy  Buys  a  Pet  Dog,"  half  reel. 
"Zoo-Illogical  Studies,"  half  reel. 
"A  Dangerous  Girl,"  half  reel. 
"Dr.  Zippy  Opens  a  Sanitorium,"  half  reel. 
"The  Fighting  Blood  of  Jerry  McDub."  half  reel. 

KLOTZ  AND  STREIMER,  INC. 

"Whither  Thou   Goest,"   five    reels,  with   Orrin  Johnson   and  Rhea 
Mitchell. 

KULEE  FEATURES 
"Germany  on  the  Firing  Line,"  five  reels. 
"France  on  the  Firing  Line,"  six  reels. 
"The  Unborn,"  five  reels. 

LEA-BEL  COMPANY 

"Modern  Mother  Goose,"  five  reels. 
"Snow  White,"  four  reels. 
"Jimmie  Gets  the  Pennant,"  Mo-Toy  comedy. 
"Out  in  the  Rain,"  Mo-Toy  comedy. 

THE  LINCOLN  CYCLE 
"The  Spirit  Man,"  two  reels. 
"The  Physical  Man,"  two  reels. 
"The  Lincoln  Man,"  two  reels. 
"Old  Abe,"  two  reels. 
"At  the  Slave  Auction,"  two  reels. 
"The  President's  Answer,"  two  reels. 

C.  POST  MASON  ENTERPRISES 
"The  Wonder  City  of  the  World." 

MASTER  DRAMA  FEATURES,  INC. 
"Who's  Your  Neighbor?"  seven  reels,  with  Christine  Mayo. 

MILO  COMEDIES 

"Great  Danbury  Fair,"  one  reel. 
"A  Knot  That  Is  Not,"  one  reel. 
"Never  Again,"  one  reel. 
"The  Devil  In  Again,"  one  reel. 
"Gooseburg  Elopement,"  one  reel. 


MONITOR  FILM  COMPANY  COMEDIES 

"The  House  of  a  Thousand  Spooks,"  one  reel. 

"Those  False  Teeth,"  one  reel. 

"Robinson  Crusoe,"  one  reel. 

"How  Levi  Fooled  the  Folks,"  one  reel. 

"Dear  Old  Dad,"  one  reel. 

"The  Ghost  of  Mooredown  Manor,"  one  reel. 

MORAL    UPLIFT    SOCIETY    OF  AMERICA 
"It  May  Be  Your  Daughter,"  five  reels. 

B.  S.  MOSS 
"The  Power  of  Evil."  five  reels. 
"The    Girl  Who  Doesn't  Know,"  five  reels. 
"In  the  Hands  of  the  Law,"  five  reels. 
"One  Hour,"  six  reels." 

PARAGON  FILM  COMPANY 
"The  Whip,"  eight  reels. 

PATRIOT  FILM  CORPORATION 
"How  Britain  Prepared,"  eight  reels. 

PIONEER  FEATURE  FILM  CORPORATION 
"The  Soul  of  a  Child,"  five  reels. 

PRIVATE  FEATURE  FILMS 
"Ignorance,"  six  reels. 

HARRY  RAPF 
"The  Mad  Lover,'    with  Robert  Warwick. 

RAY  COMEDIES 
"Casey's  Servants,  '  two  reels. 
"Casey  the  White  Wing,"  two  reels. 

SHERIOTT  PICTURES  CORPORATION 
"The  Black  Stork,"  five  reels. 

SHERMAN  ELLIOTT.  INC. 
"The  Crisis,"  seven  reels. 

SHERMAN  PICTURES  CORPORATION 

"I  Believe." 

"The  Land  of  the  Rising  Sun." 

FRANK  J.  SENG 

"Parentage." 

SIGNET  FILM  CORPORATION 
"The  Masque  of  Life,"  seven  reels. 

FRED  H.  SOLOMON 
"The  Downfall  of  a  Mayor,"  eight  reels,  with  Charles  E.  Sebastian. 

SUNBEAM  MOTION  PICTURE  CORPORATION 
"Somewhere  in  Georgia  with  Ty  Cobb,"  six  reels. 

SUNSHINE  FILM  PRODUCING  COMPANY 
"What  the  World  Should  Know,"  five  reels. 

SUNSHINE  FILM  CORPORATION 
"S  O  S,"  six  reels,  with  Richard  Travers  and  William  Buckley. 

SUPERIOR  FILM  COMPANY 
"The  Faucet,"  five  reels. 
"The  Cowpuncher."  six  reels. 

TODAY  FEATURE  FILM  CORPORATION 
"Today,"  with  Florence  Reed. 

TRIUMPH  FILM  COMPANY 
"The  Libertine."  six  reels. 

ULTRA  PICTURES  CORPORATION 
"The  Woman  Who  Dared,"  seven  reels,  with  Beatriz  Michelena. 
UNIVERSAL 

"Idle  Wives,"  five  reels. 

"Where  Are  My  Children?"  five  reels. 

"Twenty  Thousand  Leagues  Under  the  Sea,"  ten  reels. 

"People  vs.  John  Doe,"  five  reels. 

"Robinson  Crusoe,"  four  reels. 

"Hell  Morgan's  Girl."  five  reels. 

VARIETY  FILMS  CORPORATION 
"My  Country  First,"  six  reels. 
"The  Pursuing  Vengeance,"  five  reels. 

"The  Price  of  Her  Soul."  six  reels,  with  Gladys  Brockwell. 

WARNER  BROTHERS 
"Are  Passions  Inherited?"  five  reels. 

EDWARD  WARREN  PRODUCTIONS 
"The  Warfare  of  the  Flesh."  with  Sheldon  Lewis  and  Charlotte  Ivef. 

WHARTON  BROTHERS,  INC. 
"The  Great  White  Trail."  with  Doris  Kenvon. 

ELLA  WHEELER  WILCOX  FILMS 
"Meg's  Curse,"  two  reels. 
"Lais  When  Young,"  two  reels. 
"A  Married  Coquette,"  two  reels. 
"Angel  or  Demon,"  two  reels. 
"Lord  Speak  Again,"  two  reels. 
"Divorced."  two  reels. 

WARRENTON  PHOTOPLAYS  FILM  DISTRIBUTING  CO. 
"The  Bird's  Christr"->  =  rami  "  five  r"U 

WILLIAMSON  BROTHERS 
"The  Submarine  Eye." 


GENERAL 

ESSANAY 
June    3 — The  Quarantined  Bridegroom, 

Z.-D  _  _  2,000 

KALEM 

The  Trapping  of  Two-Bit  Tuttle,  D   2,000 

The  Vanished  Line  Rider,  D   2,000 

The  Man  Hunt  at  San  Remo,  D   2,000 

Bandits  Beware,  C  _  1,000 

SELIG 

Romance  and  Roses,  C  _    1,000 


Baseball  at  Mudville,  C  

VITAGRAPH 

The  Cop  and  the  Anthem,  C.-D.. 
Vanity  and  Some  Sables,  C.-D.... 

MUTUAL 

CUB 

June    7 — There  and  Back,  C  

Tune  14 — Jerry's  Getawav,  C  

gaumOnt 

June    7— Reel  Life,  Top  


1,000 


2,000 
2,000 


1,000 
1,000 


1,000 


Tune  12 — Mutual     Tours     Around  the 

World,  Tr    _  1,<| 

June  14 — Reel  Life,  Top  _  -  1,(1 

LA  SALLE  COMEDIES 

June    4— The  Flight  That  Failed,  C  _  2,V 

June  12— His  Cannibal  Wife.  C  —  1,'fl 

LONE  STAR 

Apr.  16— The  Cure,  C    -  2.(, 

MONMOUTH 
June    1 — A    Rogue's    Defeat,    No.  11, 

"Jimmie  Dale,"  D  —  2,( 


L 


EXHIBITORS  HERALD 


43 


..rv''ii;ii,.n;;iii'irM,;ii.;.i.:i 


|MBmmMIB  |       ,i;-v  j  jig: 


NEWS  OF  EXHIBITORS  AND  EXCHANGES 


— . .  u   _ 


;        1 ,  - 


Schenectady,  X.  Y. — The  city  officials  are  making 
snuous  efforts  to  close  the  motion  picture  houses  on 
lday  and  it  is  expected  a  decision  of  the  council  will 
handed  down  soon. 


Greenwich,  Conn. — Russell  A.  Cowles  has  bought  a 
iree  story  building  at  Putnam  and  Greenwich  avenues 
which  he  will  erect  a  motion  picture  theater. 


Erie,  Pa. — William  Fairgraves,  owner  of  a  motion  pic- 
theater  at  907  State  street,  is  improving  his  house 
a  new  front  at  a  cost  of  $350. 


Dover,  Del. — Manager  George  M.  Schwartz  of  Wil- 
mington, Del.,  has  opened  the  new  Temple  Theater  on 
lockerman  street.  It  has  a  seating  capacity  of  425  and 
nr.  Schwartz  has  placed  a  $5,000  organ  in  the  building 
b  well  as  an  indirect  lighting  system. 


!  Columbus,  Ga. — James  E.  Deaton  will  erect  a  new  mo- 
on picture  theater  here  to  cost  $5,000. 


New  York. — S.  L.  Rothapfel,  manager  of  the  Rialto 
leater,  announces  that  he  has  booked  "Skinner's  Baby" 
r  the  week  beginning  July  29.  So  popular  did  "Skin- 
r's  Dress  Suit"  prove  with  Xew  York  audiences  that 

anticipates  another  big  week's  business  with  th^s  latest 
;sanay,  featuring  Bryant  Washburn. 


Kearney,  Neb. — To  take  the  place  of  municipal  con- 
srts  here  two  motion  picture  houses  will  give  matinee 
erformances  on  Sundays,  during  the  fall  and  winter.  The 
lanagement  of  both  the  Crescent  and  Empress  Theaters 
ave  agreed  to  show  only  films  such  as  are  educational 
r  of  a  religious  nature. 


Nashwauk,  Minn. — The  new  Unique  Theater,  which  has 
een  undergoing  repairs  by  contractors  for  Crockerr 
rown,  is  completed.  The  building  is  thoroughly  fire- 
roof  and  well  lighted  and  ventilated,  with  a  seating 
ipacity  of  500. 


Minneapolis,  Minn. — Frank  H.  Dillon,  manager  of  the 
»e\vev  Theater  says:  "The  Helen  Holmes  "Railroad  Raid- 
s' serial  is  positively  one  of  the  best  drawing  cards  I 
ive  ever  shown." 


Marine  City,  Mich. — J.  E.  Donaldson,  manager  of  the 
ine  Arts  Theater,  reports  that  he  did  a  big  business  with  ' 
Damaged  Goods,"  breaking  all  records  for  Marine  City. 
Ir.  Donaldson  arranged  a  private  showing  for  the  clergy- 
ien  of  the  town,  and  went  after  the  business  men  with 
vim,  stirring  up  considerable  interest  thereby. 


Manager  H.  J.  Thatcher^of  the  Strand  Theater,  Salina, 
Kan.,  hit  upon  a  novel  method  of  advertising  "The  Mys- 
terious Mrs.  M,"  which  he  played  recently.  His  achieve- 
ment shows  that  Mr. 
Thatcher  is  one  of 
the  real  showmen 
who  have  turned 
their  attention  t  o 
motion  pictures. 

A  few  days  before 
the  Mary  MacLaren 
feature  arrived  i  n 
Salina,  a  very  attrac- 
tive young  lady  from 
Kansas  City  regis- 
tered at  the  principal 
hotel  as  "Mrs.  M." 

Manager  Thatcher 
had  taken  the  news- 
papers and  hotel 
men  into  his  con- 
fidence, as  well  as 
one  or  two  mer- 
chants. "Mrs.  M," 
however,  would  give 
the  news  hounds  no 
information,  nor 
would  she  see  any- 
o  n  e  who  called, 
through  curiosity. 
The  hotel  proprietor 
was  deeply  ignorant 
of  his  guest's  reasons 'for  being  in  Salina. 

The  mysterious  lady  then  purchased  an  automobile 
from  a  local  dealer  and  with  signs,  reading  "The  Mys- 
terious Mrs.  M,"  hanging  from  the  tonneau,  rode  around 
town.  She  next  deftly  extracted  a  valuable  diamond  ring 
from  a  jeweler's  case  and  made  her  escape  in  her  auto, 
later  sending  the  merchant  the  cash  value  of  the  ring. 
At  the  first  performance  of  the  picture  the  mysterious 
masked  woman  entered  the  theater  and  demanded  a  seat. 
When  asked  who  she  was  she  replied,  "The  Mysterious 
Mrs.  M,"  and  at  that  moment  the  picture  was  flashed 
upon  the  screen. 

The  following  day  the  Bluebird  picture  broke  all 
records  for  attendance  at  the  Strand  Theater,  it  is  said. 


"THE  MYSTERIOUS  MRS.  M" 
Whose   Personal  Appearance  on  "Bluebird 
Day"  at  the  Strand  Theater  Startled 
the  Town  of  Salina,  Kan. 


Indianapolis,  Ind. — The  motion  picture  men  of  the  city 
arranged  a  trip  recently  to  the  various  large  cities,  with 
Building  Inspector  Jacob  H.  Hilkens,  to  ascertain  the 
provisions  of  their  ordinances  regarding  film  storage. 


Detroit,  Mich. — So  well  did  the  public  like  "The  Gift 
of  the  Magi,"  the  two-reel  O.  Henry  story,  that  it  was 
repeated  at  the  Washington  Theater,  one  of  the  J.  H. 
Kunskv  chain  of  theaters,  for  another  week. 


Aurora,  111. — The  Aurora  Theater  on  Lincoln  highway 
is  to  be  reopened  in  the  fall. 


Hastings,  Neb.— The  Plaza  Theater  has  opened  a 
branch  theater  in  Giltner,  and  Manager  Hayter  is  giving 
a  show  there  twice  a  week. 


Chicago.— -The  Woodlawn  Theater  Company  has  ac- 
quired the  title  from  Alexander  Simpson  to  the  property 
on  Sixty-third  street  for  a  consideration  of  $85,000,  and 


44 


EXHIBITORS  HERALD 


will  erect  a  $200,000  theater  with  a  seating  capacity  of 
2,000. 

Rockford,  111. — An  extension  is  being  built  to  the  Palm 
Theater,  which  adds  500  seats  to  the  house. 


Chicago. — Lithographs  advertising  the  Goldwyn  Pic- 
tures to  be  published  in  the  early  fall  greet  one  from  al- 
most every  stand  in  the  city.  These  immense  24-sheets 
bear  the  heads  of  Mae  Marsh,  Madge  Kennedy,  Maxjne 
Elliott,  Jane  Cowl  and  Mary  Garden.  They  are  printed 
in  brown,  white  and  blue  and  are  the  most  artistic  ever 
seen  in  Chicago. 


Vancouver,  Wash. — The  Palace  Theater  has  changed 
its  name  to  the  American  and  now  is  being  managed 
by  John  P.  Higgins. 


Portland,  Ore. — After  expending  $30,000  on  remodeling 
the  Liberty  Theater  on  Stark  street,  the  new  picture  house 
was  recently  thrown  open.  It  is  one  of  the  finest  houses 
on  the  coast. 


Palo  Alto,  Cal. — A  deal  is  pending  between  the  T.  S. 
Montgomery  Company  of  San  Jose  and  a  theatrical  com- 
pany of  San  Francisco  for  the  purchase  of  a  corner  lot 
at  University  avenue  and  Waverly  street.  A  theater  to 
seat  2,000  will  be  erected  thereon  if  the  deal  goes  through. 


Powell,  Wyo. — Henry  Fulkerson  is  altering  the  Alpha 
Theater  to  provide  room  for  300  more  seats.  When  com- 
pleted the  Alpha  will  be  one  of  the  finest  houses  in  this 
part  of  the  state. 


Victoria,  B.  C. — Charlie  Chaplin  in  "The  Immigrant" 
broke  all  records  at  the  Columbia  Theater,  Manager  E. 
Clark  reports. 


Waco,  Tex. — Fire  destroyed  a  motion  picture  theater 
on  Austin  avenue  and  several  adjoining  buildings,  includ- 
ing the  Waco  Hotel.    The  loss  is  estimated  at  $100,000. 


Houston,  Tex. — Fourteen  thousand  dollars  is  being 
spent  on  interior  decorations  for  the  Prince  Theater. 


William  T.  Binford  of  Denver,  Colo.,  has  taken  over 
the  distributing  rights  of  the  Mo-Toy  comedies,  pro-' 
duced  by  the  Peter  Pan  Film  Corporation  of  New  York, 
for  the  territory  of  Wyoming,  Utah,  Colorado  and  New 
Mexico.  He  says  that  the  Mo-Toy  comedies  are  al- 
ready in  great  favor  throughout  his  territory. 


SCREENCRAFT 

TITLES 

Go  a  Long  Way 
to  Make  Them 

BEST 

It  is  a  noncontestable  fact  that 
SCREENCRAFT  TITLES  — 
which  are  a  combination  of 
stage-set  backgrounds  and  art- 
craft  lettering — are  superlative 
titles  from  every  angle. 

Highlights,  shadows,  tones, 
touches  and  depths  are  ob- 
tained that  have  never  before 
been  seen  on  the  screen. 

SCREENCRAFT  TITLES 

ARE  NOT  FLAT  DRAWINGS 

The  Screencraft  Process  is  pat- 
ented, and,  altho  they  are  the 
wily  stage-set  titles  in  the 
world,  they  arc  easily  obtain- 
able at  prices  so  low  that  you 
will  be  astonished. 

ALL  EXHIBITORS- 

should  not  miss  the  oppor- 
tunity— 

Come  up  and  see  how 
Screencraft  Titles  are 
made  at  the 

AMERICAN 
BIOSCOPE 
CORPORATION 

6242  -  6244  Broadway 

Chicago,   U.  S.  A. 


EXHIBITORS  HERALD 


45 


IO-RESPONDENT,"  WITH  MISS  HAMMERSTEIN, 
IS  FIRST  ADVANCE  M.  P.  CORP.  PHOTOPLAY 


ubert-Hammerstein-Ince  Combination  to  Make  Twelve 
Features  Yearly,  to  Be  Exhibited  at  Box 
Office  Price  of  Dollar 


I  k.s  first  reported  to  the  trade  in  the 
diibitors  Herald."  the  Advance 
>tion  Picture  Corporation,  of  which 
i  Shubcrt,  Arthur  Hammerstein 
I  Ralph  W.  Ince  are  the  prime 
vers,  has  completed  details  for  its 
t  production. 

The  Co-respondent"  will  he  the 
t  production  of  the  Advance  Cor- 
•ation,  in  which  Elaine  Hammer- 
in  will  star.  The  drama  was  pro- 
:ed  last  season  at  the  Booth  Thea- 
,  Xew  York,  with  Irene  Fenwick 
the  leading  role.  The  announce- 
nt  is  made  that  the  film  is  now 
>ut  completed  and  will  be  offered  to 
libitors  very  soon. 

Plan  Dollar  Admission 
Regular  theater  methods  will  be 
ployed  to  exploit  their  productions, 
s  stated.  They  will  make  probably 
elve  features  a  year,  which  are  to  be 
libited  at  a  box  office  price  of  $1. 
ese  features  will  be  sold  outright 
exhibitors  who  wish  to  use  them  in 
:ir  theaters,  or  will  be  sold  on  the 
te  rights  basis. 


Activities  on  the  West  Coast  in- 
ide  the  opening  of  the  Fine  Arts 
jdio  in  Los  Angeles  on  July  16. 
lis  studio  will  be  used  for  the  pro- 
ction  of  Keystone  comedies  for  the 


"The  Co-respondent"  will  be  fol- 
lowed by  "Fate's  Honeymoon,"  a  pho- 
todramatization  of  a  serial  story  be- 
ing published  in  Munsey's  Magazine. 
Lucille  Lee  Stewart  will  be  the  fea- 
tured star. 

Another  Shubert  success,  "The  Bat- 
tle Cry,"  will  be  filmed  as  their  third 
production,  and  "The  Girl  in  the  For- 
est," with  May  Thompson,  recently 
of  the  "You're  in  Love"  Company, 
will  have  the  principal  role. 

Ince  Enthusiastic 

Mr.  Ince  is  enthusiastic  over  his 
affiliation  with  Messrs.  Shubert  and 
Hammerstein  and  states:  "I  have 
joined  with  two  men  whose  experi- 
ence is  just  .what  it  should  be  for  a 
successful  working  combination.  \Ye 
each  know  rather  more  about  plays 
than  the  average  film  man  and  we  are 
going  to  try  to  capitalize  that  knowl- 
edge. I  have  been  told  to  go  ahead 
regardless  of  expense  to  give  the  pub- 
lic stirring  pictures,  and  to  pick  my 
casts  out  of  the  best  material  on  the 
screen  and  stage." 


Triangle  program,  and  many  of  the 
old  Keystone  people  are,  back  under 
the  new  organization.  The  names  of 
the  members  of  the  permanent  com- 
pany have  not  been  announced. 

Among  the  former  directors  who 
were  under  Mack  Sennett  and  who 
now  are  at  the  Fine  Arts  studio  are 
Charles  Avery.  Harry  McCoy,  H. 
Raymaker,  Robert  Kerr.  Reggie  Mor- 
ris and  Henry  Kernan. 

At  Edendale,  in  the  old  Keystone 
plant,  now  known  as  the  Mack  Sen- 
nett studio,  there  are  four  companies 
working  under  Directors  Clarence 
Badger,  Edward  Cline,  Fred  Fish- 
back  and  Victor  Heerman.  Charles 
Murray.  Chester  Conklin.  Mack 
Swajn,  Ben  Turpin  and  a  number  of 
others  retained  by  Mr.  Sennett  now 
are  at  work  at  Edendale. 


Toronto,  Ont. — Announcement  has 
been  made  that  Arthur  J.  Reddy,  for- 
merly with  the  Toronto  branch  of- 
fice of  K-E-S-E,  will  succeed  Arthur 
Larente  as  branch  manager  in  Mon- 
treal. Mr.  Larente  has  been  appoint- 
ed sales  manager. 


SEATTLE  EXCHANGE 
HEADS  DELIVER 
FILMS  IN  STRIKE 


Owing  to  an  express  drivers'  strike 
in  Seattle,  Wash.,  the  film  exchanges 
of  the  city  suffered  a  severe  handi- 
cap. It  necessitated  using  the  cars 
of  many  of  the  managers  in  deliver- 
ing films  to  trains. 

The  Universal  Company  suffered 
the  least  inconvenience  because  of  the 
fact  that  they  have  a  delivery  machine 
of  their  own.  Other  exchanges  were 
not  so  fortunate,  and  it  was  no  un- 
common sight  to  see  a  manager  driv- 
ing his  car  about  the  city  laden  with 
reels. 


EIGHT  AT  HORSLEY 

COAST  PLANT  CAUGHT 

IN  U.  S.  WAR  LOTTERY 

Uncle  Sam  has  called  eight  men 
from  the  David  Horsley  studios  for 
service  in  the  new  American  army, 
and  of  the  eight,  four  were  drawn 
from  companies  engaged  in  the  pro- 
duction of  comedies.  Horace  Davey, 
director  of  Xeal  Burns  and  Gertrude 
Selby  in  Selburn  comedies,  was  the 
first  man  to  be  published  as  a  con- 
script. 

Second  extras  of  the  afternoon  pa- 
pers announced  the  drawing  of  H.  B. 
Lull,  assistant  director  to  Horace 
Davey.  and  Clair  De  Witt,  assistant 
director  of  George  Ovey  in  Cub  com- 
edies. Then  came  the  name  of  George 
George,  who  plays  with  George 
Ovey.  The  comedy  jinx  was  broken 
when  Ben  Cohn.  scenario  editor,  dis- 
covered his  number  in  the  tabulated 
lists.  Two  stage  carpenters  report- 
ed themselves  as  drafted,  while  Harry- 
Ryan,  a  property  man,  enlisted  in  the 
coast  artillery  several  days  before  the 
great  military  lottery. 


NE  ARTS  COAST  STUDIOS  TO  BE  USED 

FOR  PRODUCTION  OF  KEYSTONE  COMEDIES 


lms  Will  Be  Made  for  Triangle  Program;  Many  Old 
Players  Back  with  New  Organization;  Players' 
Names  Not  Yet  Given 


46 


EXHIBITORS  HERALD 


INDIANAPOLIS  TRADE  SUCCEEDS  IN  CUTTING 

DOWN  PROVISIONS  IN  PENDING  ORDINANCE 


Sprinkling  System  in  Buildings,  Extra  Fireproof  Lining  in 
Vaults,  and  Film  Storage  Demand  Are 
Cut  Out  of  Measure 


Theater  and  exchangemen  last  week 
succeeded  hi  bringing  about  changes 
in  the  proposed  Indianapolis,  Ind., 
ordinance  governing  the  storage,  han- 
dling and  manufacture  of  films,  which 
has  been  pending  for  some  time  in 
the  city  council. 

H.  H.  Friedly,  Indiana  fire  mar- 
shal, who  attended  the  meeting,  made 
a  plea  to  the  exhibitors  and  ex- 
changemen to  aid  in  the  "fire  pre- 
vention crusade"  which  he  is  con- 
ducting throughout  the  state. 

One  of  the  main  objections  the  film 
men  made  against  the  proposed  ordi- 
nance was  the  section  regarding'  the 
placing,  of  sprinkler  systems  in  build- 
ings where  large  quantities  of  films 
are  kept.  This  provision  has  been 
eliminated,  as  was  another  provision, 
demanding  that  a  wall  of  fireproof 
material  be  built  between  vaults 
where  films  are  inspected  and  stored. 

Also,  the   provision   in   the  ordi- 


nance making  it  unlawful  to  store 
films  in  buildings  in  which  theaters 
are  located  was  struck  out. 


HORSLEY  PROMISES 

ANNOUNCEMENTS  OF 

INTEREST  FROM  N.  Y. 

David  Horsley  left  Los  Angeles  for 
New  York  this  week  on  a  mission 
that  promises  to  add  to  the  keen  in- 
terest now  being  evidenced  in  the  de- 
velopment of  motion  picture  produc- 
tions on  the  Pacific  Coast. 

W.  A.  S.  Douglas,  president  of  the 
Lasalida  Film  Company,  has  been  in 
the  East  for  several  weeks  engaged 
in  transactions  that  will  be  concluded 
in  New  York  upon  the  arrival  of 
David  Horsley. 

"When  I  arrive  in  New  York  I 
shall  in  all  probability  make  some 
interesting  announcements,"  was  the 
only  statement  made  by  Mr.  Horsley 
before  leaving  Los  Angeles. 


New  York.— The  F-I-L-M  Club 
this  city  has,  through  its  secreta 
communicated  with  exhibitors  in  v; 
ous  parts  of  the  country  where  it 
rumored  exhibitors  are  organizing 
the   purpose   of   dictating  prices 
film      manufacturing  concerns, 
appoint    committees    to  meet 
F-I-L-M  Committee  so  that  no 
justice  will  be  done. 


fllillllV 


<Dhe  Homestead  Amusement  Co. 

AVENUE 


191^ 


Here's  a  Letter 

from  one  of  the  many  satisfied  users  of 

DE  LUXE  4  PAGE  PROGRAMS 

When  a   man   takes  the  time  to  write  a  letter  like  that, 
means  he's  not  only  satisfied — he's  mighty  well  pleased.    It  mez, 
that  the  De  Luxe  Programs  do  all  we  claim  they  will  do. 

Note  what  he  says:  "I  also  notice  that  my  patrons  take  bet; 
care  of  them  and  seem  to  appreciate  them,  and  fewer  of  them  foul 
on  Theatre  floor  after  show." 

His  patrons  don't  throw  them  on  the  floor — they  save  the! 
When  are  you  going  to  make  us  prove  that 
De  Luxe  Programs  are  the  only  logical  pro- 
grams for  your  theatre?  When  are  you  going 
to  take  advantage  of  the  FREE  WRITE  UP 
SERVICE?  When  are  you  going  to  give  your 
patrons  a  program  that  they  will  not  throw  away? 

Better  gat  busy  and  let  us  hear  from  you 
before  your  competitor  signs  up  for  De  Luxe 
Service. 

We  will  quote  you  on  quantities  of  500 
and  up  per  week. 


CAHILL-IGOE  CO. 

THE  HOME  OF  CICO  PRODUCTS 


117  W.  Harrison  St. 


CHICAGO 


nilll!l!llli!llllil!!!llll!llllll!llli 


4- 


WILLIAM  A. BRADY, 

Direct  or-Gertet-siI. 
WORLD  -  PICTURES 

j>r  exert  t 


ETHEL 

CLAYTON 


ft 


Souls  Adrift 

~ah  MILTOlsf  SILLS 

Directed  by  HA.RLEY  KhfOLEJ 
Story  by     ANDREW  SOUTATZ 


EXTRA    SPECIAL  release 
NOW  to  bring  your  box  office  receipts  up. 

William  A.  Brady  says:  " 'Souls  Adrift'  will 
rank  with  the  TEN  BEST  PICTURES 
PRODUCED  THIS  YEAR." 


1 11 :  i 


SUCCESSES In Mrfbn Pictures 


44  in 

Q5U 


Coining: 

JULIA 

f  AN  DEMON 

CJhe  dainty  Frohmansiar of  each 
phenomenal  successes' a?  The  Arcadians" 
. .    "flfefe "  Tfo  GirlFromUlah  "and  "Sybil" 


^^^^     Iftrectedby  DEL  HENDERSON 

Abtcczq ,  rollicking  storij  o£  a  dashing 
girl  who  dared  to  be  iraconueritAonal . 
0&ermminj^Frohma.n  Suooesswaze 

Ann  Murdoch  //J 

"OUTCAST') "THE  1MB0STER."  "THE  BEAUTIFUL  ADVENTURE' 

PlRECTED  &Y  DEL  HENDEWON 


Olive  Tell  //r 


"HER.  SISTER," 


D/RECTEDBY  ALBERT CAPELLANI 


Fzohman  Successes:  Ask  ipuiwmsi  Mutual 'Exchai^e. 

Produced  bu  Distributed  hij 

EMPIRE  ALLSimOOFPOKATlOU    MUTUAL  HUM  OOTOKAXtOH 

 "  ^        »— '  R  Freu/Sr.  Prer. 


James  MSheldon,  Pres. 


2 


EXHIBITORS  HERALD 


Let  "The  Dollies  of  1917"  Recruit 
New  Audiences  for  You 

It  has  been  tested  out  and  proven  beyond  a  shadow  of  doubt  in  the  best 
theaters  of  the  country  that  "MOTOY"  Comedies  appeal  not  only  to  regular 
audiences  but  to  "stay-at-homes"  who  rarely  visit  the  movies. 

Those  who  see  them  talk  about  them :  every  audience  going  out  sends 
another  in. 

The  reason  is  just  this:  "MOTOYS"  are  alone  in  their  field;  they  are 
as  cleverly  produced  as  they  are  charming ;  being  short  reel  Comedies  they 
provide  a  welcome  relief  from  heavy  drama  and  thrillers. 

Book  them  and  build  up  a  reputation  for  your  Theater. 


EXCHANGES: 

Educational  Film  Corporation  of  America. 

Greater  New  York,  New  York  State  and  Northern 
Jersey. 

Standard  Film  Service  Co.,  14  West  7th  St.,  Cincinnati, 
Ohio. 

Southern  Ohio  and  Kentucky. 
Standard  Film  Service  Co.,  7th  Floor,  Columbia  Bldg., 
Cleveland,  Ohio. 
Northern  Ohio. 
Lea  Bel  Company,  64  West  Randolph  St.,  Chicago,  111. 

Illinois,  Indiana  and  Southern  Wisconsin. 
Mr.  M.  R.  Dick,  814  Produce  Exchange  Bldg.,  Minne- 
apolis, Minn. 
Minnesota,   North   and    South    Dakota,  Northern 
Wisconsin. 


Standard  Film  Service  Co.,  Exchange  Bldg.,  Escanaba, 
Mich. 
Upper  Peninsula. 
Metropolian  Film  Co.,  53  Church  St.,  Boston,  Mass. 

New  England. 
Metro  Film  Service  Co.,  Inc.,  9th  and  D  Streets,  Wash- 
ington, D.  C. 
Virginia,  Maryland,  D.  C,  N.  C.  and  Delaware. 
Mayer  &  Rosenthal,  107  Golden  Gate  Ave.,  San  Fran- 
cisco, Cal.;  730  So.  Olive  St.,  Los  Angeles,  Cal. 
California,  Arizona  and  Nevada. 
Standard  Film  Service  Co.,  10th  Floor,  Peter  Smith 
Bldg.,  Detroit,  Mich.;  William  T.  Binford,  Den- 
ver, Colo.  • 
Wyoming,  L'tah,  Colorado  and  New  Mexico. 


Sliepard  &  Van  Loan 


EXHIBITORS  HERALD 


Directed  by  SI  I. .'ART  PATON 


'- . '    •  '      .  '       Serials-  '- 
'  ;    Tire"  Great  Secret,;  with."  Fr^n<:i<  'X'.;'  ' >..sl;vUi:v 
<^retra)'-^-'.fJi1?-t-ii  fair  serial//  Blsstness  ;«t£eIH^t">>n ,;at*; 
i  coutir  erf >  the. ; star . ' W- J v>  W .-."A;l;leridv.", .  Lyric  Thiaie'- , t  S^6~' 
.Erime.'Washr  .:  •         .  .  •  '     •    -  '  -    .  .      '  ' ' 


■  .  The  •AnrfricaiT  -tjfofl,"  With;  XISiS^;'S.a»s-vt^«:e83''.sei\- 
rie'ip'--  "'(/,\cx\  | J tHu res,  but-  Avit'a  DVo.much  shti-iia'rityy.'  -ViM?'-, 
.slar  is-.-'uVl  jiig'  enough  ..to  druVv.'! --J  .  VV.  "Alkndu^.py  rrq^  '' ' 
ThtatcT,  .SRoka«c.  \Va?>.   '  " -  \  _  ;  . : "  §p   •    .'  j 

The  Gray  Ghost  ^Universal  serial) — "A  wonderful 
'  production.  Eddie  is  a  proficient  actor." — J.  L  Goral. 
•  Variety  Theater,  Buffalo,  N.  Y. 

The  Gray  Ghost  (Universal  serial) — "Very  elabo- 
rate settings.     Good  story     Eddie  Polo  has  drawing 
..power." — H.  L.  Gambate,  Rex  Theater,  St.  Petersburg 
Fla.  .  . 


Special  Notice ! 

This  is  the  First  and  Only 
Serial  Ever  Filmed  from  a 

SA  TURD  A  Y  E  VENING 
POST  Story 

That  means  a  tremendous  ready- 
made  audience,  covering  the  en- 
tire country — of  people  who  have 
read  "Loot"  by  Arthur  Somers 
Roche,  from  which  "The  Gray 
Ghost"  was  filmed.  According 
to  the  Post's  own  estimate  of  five 
readers  to  every  copy,  that  means 
that  there  are 

10,000,000  PEOPLE 
WAITING  TO  SEE  IT 


You  know  how  popular  the  POST 
i»  right  in  your  own  section.  Ad- 
vertising props  feature  the  fact 
that  this  is  a  POST  serial.  It  will 
help  you  get  these  people  in.  It 
is  a  thrilling  drama  with  a  punch 
at  the  end  of  each  episode,  with 
four  great  serial  stars — 


riscilla  Dean  —  Eddie  Polo  —  Emory  Johnson  —  Harry  Carter 

Get  your  booking  order  in  now  and  play  this  great  summer  box-office  attrac- 
tion to  capacity  for  16  weeks.  Write  or  wire  NOW  to  your  nearest  Universal 
Exchange  or  to  the 


UNIVERSAL  FILM  MFG.  CO. 

1600  BROADWAY,  NEW  YORK 


CARL  LAEMMLE,  President 

"The    Largest    Film  Manufacturing 
Concern   in  the  Universe" 


4 


EXHIBITORS  HERALD 


it 


t  mm  i  m 


Advisory  Board: 

SAUL  KL  GOLDFISH 

Chalrmun 
KDOAH  6F.LWYN 
IKVIN  s.  COBB 
ART H UK  H'M-K  I  N  - 
MAROAKVT  MAVO 
KOI  ("OOl'KK  «K':lU'K 
ARCHIBA'  II  SKI.WS  N 
CKOS'Y  GAIUK 
I'OKTER  KNfKSOX 

KROWXE 


Under  the  Magic  Headline  of 

"GOLDWYN  PRESENTS" 

EXHIBITORS  throughout  the  world  now  have  the  opportunity,  exclusively 
through  the  Goldwyn  Distributing  Corporation,  to  book: 
Twenty-six  Goldwyn  Pictures  a  year  written  by  the  most  popular  and  successful 
authors  in  the  world,  produced  by  the  ablest  specialists  ever  enlisted  in  the 
industry  and  starring 

MAE  MARSH  MABEL  NORMAND 

MADGE  KENNEDY  JANE  COWL 

MAXINE  ELLIOTT  MARY  GARDEN 

and  other  equally  famous  stars  of  the  screen  and  stage  to  be  announced  later. 
A  series  of  Rex  Beach  Productions,  comprising  all  future  pictures  of  this  world- 
known  author  and  including  "The  Auction  Block,"  a  remarkable  production 
already  completed. 

Eight  tw  o-reel  Marie  Dfessler  Comedies,  made  for  and  distributed  exclusively  by 
the  Goldwyn  organization.  This  famous  comedienne  is  one  of  the  biggest  box- 
office  attractions  in  the  entire  field  of  screen  comedy. 

Every  important  element  that  good  showmanship  demands  is  immediately  at 
the  disposal  of  exhibitors,  beginning  in  September  at  the  Goldwyn  branch 
offices  in  every  section  of  the  United  States  and  Canada. 


Corporation 


16  E.  42d  ST  .  NEW  YORK  CITY 


111 


Telephone:  Vanderbilt  11 


I  "I 


MM 


ASK— They  Will  Tell  You 


\ 


Ask 
Universal 

We  Make  Frames  and 
Lobby  Displays 
for  Over  90% 
of  the  Best  Theatres 
in  the  Mid,- West 

Ask 
Mutual 

Nothing  Too  Small  for 
Our  Attention. 

We  Serve  the  Largest 
in  the  Trade 

Ask 
Goldwyn 

Ask 

K.  E  S.  E. 

■ 

Ask 
Art  Dramas 

Ask 
Paramount 

Ask 
Selznick 

Ask 
Metro 

Ask 
Fox 

♦ 

PRICES 
AND 
QUALITY 
ARK  RIGHT 

/ 


\ 


2021-23  25-27  FEDERAL  STREET 


EUGENE  W.  HAMBURG  CO. 

General  Offices  and  Factory 


CHICAGO,  ILLIN 


EXHIBITORS  HERALD 


COMING! 

Taylor 
i  Holmes 

THE  BROADWAY  FAVORITE 

,  *■ 

"EFFICIENCY  EDGAR'S 
COURTSHIP" 

Thousands  are  waiting  to  see  Mr.  Holmes'  masterly 
interpretation  of  Clarence  Burlington  Kelland's  story  in 
The  Saturday  Evening  Post.    Never  to  be  forgotten! 

Book  Through  K.  E.  S.  E. 


1333  Argyle  St..  Chicago 


■win 


eUhe  Homestead  Amusement  Co 

lt.it  DETVOTT  avexvz 


sty-  h  M^L^u^y  fir~~£^r  ^> 


Here's  a  Letter 

from  one  of  the  many  satisfied  users  of 

DE  LUXE  4  PAGE  PROGRAMS 

When  a  man  takes  the  time  to  write  a  letter  like  that,  it 
means  he's  not  only  satisfied  —  he's  mighty  well  pleased.  It  means 
that  the  De  Luxe  Progrants  do  all  we  claim  they  will  do. 

Note  what  he  says:  "I  also  notice  that  my  patrons  take  better 
care  of  them  and  seem  to  appreciate  them,  and  feuuer  of  them  found 
on  Theatre  floor  after  show." 

His  patrons  don't  throw  them  on  the  floor — they  save  them. 
When  are  you  going  to  make  us  prove  rhar 
De  Luxe  Programs  are  the  only  logical  pro- 
grams for  your  theatre?  \\  hen  are  you  going 
to  take  advantage  of  the  FREE  WRITE  UP 
SERVICE?  When  are  you  going  rogive  your 
patrons  a  program  that  they  will  not  throw  away? 

Better  get  busy  and  let  us  hear  from  you 
before  yoar  competitor  signs  up  for  Le  Luxe 
Service. 

We  will  quote  you  on  quantities  of  500 
and  up  per  week. 


CAHILL-IGOE  CO. 

THE  HOME  OF  CICO  PRODUCTS 


117  W.  Harrison  St. 


CHICAGO 


6 


EXHIBITORS  HERALD 


AUGUST  4th,  1917 


WEEKLY  BULLETIN 


of 


American  Exhibitors  Association 


A  Business  Men's  Organization  of  Exhibitors  Only 

TO  THE  EXHIBITORS  OF  AMERICA: 

The  purpose  of  the  American  Exhibitors  Association 


is  to  create  and  maintain  a  national  body  of  motion 
picture  exhibitors,  to  improve  and  protect  the  motion 
picture  business,  to  encourage  the  production  and  show- 
ing of  motion  pictures  of  high  character,  to  protect 
the  individual  member  from  unfair  methods  of  trade 
and  other  abuse,  to  work  for  the  best  interests  of  the 
industry  as  a  whole,  to  adjust  and  arbitrate  differences 
between  members  and  various  other  branches  of  the 
industry;  to  assist  the  United  States  government  in  tin- 
work  of  public  information  in  times  of  war  and  other 
great  crises,  and  in  every  lawful  way  to  promote  gen- 
erally the  prosperity,  uplift  and  betterment  of  the  mo- 
tion picture  industry. 

In  accordance  with  this  purpose,  and  fulfilling  the 
fundamental  idea  that  the  American  Exhibitors  Asso- 
ciation is,  in  deed  as  well  as  in  fact,  a  true  exhibitors' 
organization,  a  bulletin  will  be  issued  each  week  in  time 
for  the  editions  of  the  trade  papers,  in  which  the  doings 
of  the  association  to  date  will  be  concisely  given  for 
the  information  of  all  exhibitors. 

The  organization  is  already  started  in  thirty  states, 
and  is  working.  By  the  time  of  the  Detroit  conven- 
tion next  year  we  expect  to  be  organized  in  every  state. 

W  hat  is  now  desired  are  applications  for  member- 


ship. W  ithin  the  next  week  we  wish  to  reach  every 
exhibitor  in  the  United  States  with  a  personal  letter,  in 
which  an  application  for  membership  will  be  enclose* 
Please  respond  promptly.  Return  applications  tilled" 
out,  and  your  check  for  $3  or  $6 — six  months'  or  a 
year's  dues — at  your  option. 

The  General  Manager  is  the  personal  representative 
in  New  York  City  of  every  legitimate  exhibitor,  and  ie 
being  paid  for  the  purpose  of  representing  exhibitors  in 
any  business  pertaining  to  the  motion  picture  industry. 

This  service  is  designed  to  save  busy  exhibitors  thai 
and  money.  The  establishment  of  an  office  in  Xew 
York  by  the  General  Manager  is  to  further  this  pur- 
pose. Business  which  would  ordinarily  exact  atten- 
tion and  time  from  the  exhibitor  will  be  looked  after 
from  these  headquarters  without  trouble  or  expense  to 
him. 

Should  any  exhibitor  fail  to  receive  the  letter  and 
application  card,  will  he  please  send  at  once  his  name, 
name  of  theater  and  complete  address? 

Prompt  response  in  the  way  of  membership  and  dues 
is  important.  All  communications  should  be  addressed 
to  the  American  Exhibitors  Association, 

1110  TIMES  BUILDING 
Forty-second  Street  and  Broadway 
NEW  YORK 


Read  Next  Week's  Bulletin  in 
all  Trade  Papers 


Keep  Posted 


Watch  Us  Grow 


New  Organizations  Completed  or  Reorganized  This  Week 
and  Affiliating  With  Us: 

MICHIGAN  STATE 
DETROIT  LOCAL 
BUFFALO  LOCAL 
INDIANA  STATE 
CHICAGO  LOCAL 


Total  States  in  which  we  have  Bona  Fide  Members  31 


Total  Membership  will  be  Published  as  soon  as  same  can  be 

Accurately  Compiled 


Of  k  TP  r^TffFPTflffQ  who  have  not  already  responded  will  please  get  their  membership  lists  int< 
O  I  1\  I  L/  IsllVL/V  1  VIVO    this  office  by  Friday,  August  lOth,  so  that  1 


published  in  the  next  Bulletin. 


JAKE  WELLS, 
President 


the  totals  may  be  verified  am 


CHARLES  C.  PETTI  JOHN 
General  Manager 


EXHIBITORS  HERALD 


7 


OWL  FEATURES,  Inc. 

PHILIP  LEWIS  MAX  LEWIS 

MALLERS  BLDG.,  CHICAGO 

By  A  rrangtment  with 

MR.  ALFRED  HAMBURGER 

Request    Your   Presence  at  the   Premier  Showing  of 

"One  Law  for  Both" 

IVAN  ABRAMSOVS  DYNAMIC  FILM  EPIC  OF 

Russia  and  America 

with  an  All  Star  Cast  including 

Rita  Jolivet  -  Leah  Baird  -  James  Morrison  -  Paul  Capellani 

At  the  Ziegfeld  Theatre,  624  South  Michigan  Avenue,  Chicago 
Admission  during  this  engagement,  25c,  50c,  SI. 00. 
Indefinite  Run 


Admission  by  This  Announcement  Aug.  4  to  Aug.  12  and  later  by  Special  Invitation 
Card  to  be  had  from  office. 


Virginia  Exhibitors = 
Convention 

1KTOTICE:  Virginia  Exhibitors  and  All  Other  Trade 
J_  V        Interests  —  Business  and  Pleasure  Combined. 

-ICONVENTION  AND  GALA  EVENT 

3  Days=August  27,  28,  29 

r\r>X?  A  XT  T  T7  \X7"  \T  A  VIRGINIA'S  POPULAR  SEASHORE 
VJV>rL/\r\    VlrLW,    \  l\.  SUMMER  RESORT 


s 


EXHIBITORS  HERALD 


Leading  Exhibitor  Commends  Herald's  Policy; 
Charges  Ochs  with  "Methods  of  Pot-House  Politician" 


Cl)e  arcatie  €l)eatrc 

ginn  gUbor,  glithjgan 

AUgUSt  1,  1917. 


Publisher  Exhibitors  Herald, 
203  So.  Dearborn  St., 
Chicago,  Illinois. 

Dear  Sir: 

I  have  just  received  your  issue  of  August  4,  r,ith 
your  account  of  the  convention  proceedings  in  Chio**go.     I  wish 
to  say  that  I  fully  approve  the  fair  and  candid  way  in  which 
you  handled  the  situation  and  the  circumstances  leading  up 
to  the  unfortunate  split  in  the  organization.     I  have  also  just 
read  a  report  on  the  convention  in  the  "so-called"  Exhibitors 
Trade  Beviev?.     If  I  had  not  attended"the  convention  and  had  seen 
no  other  report  than  the  one  in  the  Ochs1  organ,  I  certainly  would 
have  been  convinced  that  there  was  "something  rotten  in  Denmark". 
I,  for  one,  certainly  was  not  ashamed  of  the  intelligence  and  the 
progressive  spirit  of  the  band  oi  men  and  women  who  refused  to 
wear  the  Ochs1  yoke.     I  think  the  result  of  the  Chicago  convention 
spells  the  end  of  the  Exhibitors  Trade  Review.    The  fact  that  Ochs 
and  his  boomers  could  not  see  far  enough  beyond  the  end  of  their 
noses  to  realize  that  such  a  split-up  as  occurred  in  Chicago,  would 
do  them  infinitely  more  harm  than  good  proves  conclusively  that 
they  surely  were  of  too  scaJLl  caliber  to  represent    the  Motion 
Picture  Exhibitors  of  this  country.. 

I  heard  the  following  prophecy  made  on  the  floor  of  the 
convention  a  year  ago,  just  after  Ochs'  election:     "The  League 
certainly  has  a  rocky  road  beiore  it."      This  surely  has  .proven 
true  in  every  sense  of  the  term.    If  the  Ochs'  gang  has  any  idea 
it  can  accomplish  anything  for  the  organization,  its  members  have 
several  thinks  coming.  I  believe  theyswill  find  that  the  number 
of  yellow  back  journals  sent  to  Michigan  Exhibitors  will  decrease 
noticebly  from  week  to  week.    My  subscription  has  nat  yet  expired 
but  I  am  notifying  the  publishers  to  day  that  the  last  issue  con- 
taining the  report  of  the  convention,  is  decidedly  more  than  I 
care  to  stand.    I  hope  that  your  publication  will  continue 
on  every  possible  occasion  to  exposethe  manipulations  of  the  Ochs 
brand,  which  to  me  savors  too  much  of  the  methods  of  pot-house 
politicians.     I  am 

SM/EJ  Yours  respectfully, 


■  •MiiiiMiHiiiuiiiiiiiiinnHllifiiiiii^iiiaMtiilillliiitiiiiMilflllMa-Biif^amaaB^ttilifiBiillilll****!;**!""'0^'^ 


THE 


1 N  D.E  P  E  N  D  £ 


 PAPER  

MART IX  J.  Q UIGLE  Y,  Editor 


NEW  YORK  OFFICE 

1480  Broadway.     Tel..  Bryant  5111 
James  Beecroft.  Manager 


Published  Weekly  by  EDITORIAL  and  EXECUTIVE  OFFICES 

EXHIBITORS  HERALD  CO.  203  South  Dearborn  Street.  Chicago 

publication  Office:    1114  North  Boul..  Oak  Park  Tel..  Harrison  7355 

  e^fc237 

\flte  red  as  second  class  matter  at  the  Post  Office  Ml  editorial  copy  and  correspondence,  and  advertising  copy  should  be  ad- 
it Oak  Park,  III.,  tinder  the  Act  of  March  3,  1879  dressed  to  the  Chicago  office.  Insertion  in  following  issue  cannot  be  guaran- 
 ■       teed  on  advertising  copv  not  received  prior  to  6  p.  in.  on  Tuesday  of  each 

UBSCRIPTIOX    PRICE   $1.5<J    YEARLY  -Meek. 


Volume  V 


AUGUST  18,  1917 


Number  8 


Ochs,  Film  Magnate? 

"  A  ND  don't  forget,  I  predict  this:  Be- 
fore  the  year  is  over  I'm  going  to 
pull  something  else  for  you,  and,  believe 
me,  it  is  something  good,  and  when  I  pull 
it  them  babies  that  bolted  will  get  theirs." 
The  above  literary  gem  is  culled  from  the 
now  famous  speech  of  acceptance  delivered  by 
the    re-elected    president    of    the  exhibitors' 
league. 

As  indicated  in  the  report  of  a  speech  made 
last  week  in  Chicago  by  Judge  A.  P.  Tugwell 
of  California  the  "something"  that  the  irre- 
pressible Lee  is  "going  to  pull"  is  a  flyer  in 
production  and  distribution  activities. 

This  is  not  the  first  time  that  Ochs  and  his 
associates  planned  becoming  film  magnates 
and  issuing  pictures  bearing  the  emblem  of  the 
league.  Nearly  a  year  ago  this  same  crowd 
had  an  identical  plan,  but  the  deal  fell  through 
because  the  backer  did  not  produce  the  neces- 
sary funds  with  which  to  proceed. 

Legitimate  trade  paper  publishers  in  the 
East  have  fcr  several  months  been  menaced 
with  the  competition  of  an  irregular  publica- 
tion :  it  now  appears  that  there  is  a  plan  afoot 
to  menace  also  legitimate  producers  and  dis- 
tributors with  a  competition  masquerading 
under  false  colors. 

*  *  *  *  S:  * 

Vie  Music  Tax 

XTOW  come  the  music  publishers — or,  more 
*  ^  explicitly,  an  avaricious  group  of  music 
publishers — with  a  plan  to  collect  in  tribute 


from  the  motion  picture  exhibitors  of  the  United 
States  a  sum  that  might  very  easily  equal  a 
million  dollars  every  twelve  months. 

This  group  of  music  publishers  plan  to  col- 
lect a  tax  of  10  cents  per  seat  from  every  the- 
ater operator  in  the  United  States  once  every 
twelve  months.  The  escape  from  payment  of 
this  tax  would  be  the  refraining  from  playing 
such  musical  compositions  and  songs  as  are 
copyrighted  by  this  aggregation  of  music  pub- 
lishers. 

This  controversy  which  has  arisen  between 
the  exhibitors  of  the  country  and  the  music  pub- 
lishers is  of  vital  importance  to  every  exhibitor, 
because  if  the  music  publishers  are  successful 
in  their  plan  a  theater  with  the  meager  seating 
capacity  of  200  seats  would  be  compelled  to 
pay  a  tax  of  $20  a  year  for  the  privilege  of  using 
the  songs  and  compositions  of  the  music 
publishers. 

The  plan  of  the  music  publishers  undoubted- 
ly will  meet  with  a  great  deal  of  opposition, 
because  this  is  a  very  inopportune  time  to 
attempt  to  impose  an  additional  tax  upon  mo- 
tion picture  exhibitors.  Also,  because  song  pub- 
lishers long  have  exerted  every  effort  to  have 
exhibitors  use  their  compositions  for  the  adver- 
tising benefits. 

Again,  the  music  publishers'  plan  is  not 
equitably  devised,  because  it  would  attempt  to 
compel  an  exhibitor  who  played  but  one  song 
in  an  entire  year  to  pay  the  entire  amount  of 
the  tax.   In  the  case  of  the  thousand  seat  house 


10 


EXHIBITORS  HERALD 


Summary  of  Current  Issue 


News  of  the  Week 

Pa  ge 


Music  Combine  Seeks  Million  from  Exhibitors   11 

Bolt  and  Split  of   Ochs'   League  Under  Discussion  at 

N.  A.  M.  P.  I.  Session     12 

Theater  Owners  of  Chicago  A.  E.  A.  Will  Not  Have  to 

Pay  Film  Deposits    12 

"Turn  of  a  Card"  Is  New  Kerrigan  Film  for  Paralta   12 

Powell  Leaves  to  Make  Ten  Reel  Feature  in  Texas   12 

Chester  Beecroft  Escapes  Vessel  Sunk  by  U-Boat   13 

Tax  Figures  Show  Convention  Treachery   13 

Interior  Scenes  Used  Mainly  for  Brenon's  "Fall  of  the 

Romanoffs,"  Which  Nears  Finish   14 

Ince  Will  Build  New  Coast  Studio  to  Produce  for  Para- 
mount Program    14 

Triangle  Loses  Suit  for  Hart  with  Artcraft   14 

American   to   Deliver  60,000  Feet  of   Film   Weekly  to 

Four  Foreign  Countries    15 

"Lust  of  Ages,"  with  Lillian  Walker,  First  Ogden  Film 

Corporation  Film,  Is  Completed    15 

3,000  Exhibitors  Join  A.  E.  A.  Since  Birth  on  July  18....  15 
Exhibitors  Enthusiastic  Over  Goldwyn  Films  at  Phila- 
delphia and  Boston    16 

Mo-Toy   Doll  Comedies   Prove  Success  for  Exhibitors, 

Declares  H.  C.  Allen  \   16 

Selig  Stages  Complete  Circus  for  "The   Barker"  Film, 

with  Lew  Fields    16 

Charles  Frohman's  Stage  Stars  Work  on  Fall  Films  for 

Mutual  Program    17 

"Polly  of  the  Circus,"  with  Mae  Marsh,  to  Be  Issued 

by  Goldwyn  September  9    17 

Stuart  Holmes  to  Appear  with  Miss  Eva  Tanguay   17 

World    New    York    Exchange    Sets    Record    for  Hot 

Weather  Volume  of  Business    18 

Exhibitors  of  United  States  F'lock  to  A.  E.  A.  State 

Branches;  Organizer  Soon  to  Aid    18 

The  A  B  C  of  the  Mechanics  of  Picture  Publicity  Illus- 
tration   19 

James  Sheldon  of  Serial  Fame  Made  President  of  Em- 
pire All-Star  Corporation   -   20 

Brenon's  "Fall  of  the  Romanoffs"  Feature  Not  to  Ex- 
ceed Eight  Reels,  Is  Promise   20 

Shamrock  Corporation  of  Texas  to  Make  Western  Series  20 
"One  Law  for  Both"  Pleases  Russians  at  Chicago  Zieg- 

feld  Theater  Opening   _   21 

Rothacker    Studio    and    Field    Staffs    Are    Busy  with 

Variety  of  Features    21 

Madge  Evans  Co-Stars  with  Lew  Fields  in  New  World 

Film,  "Corner  Grocery"   v   22 

"A  Slacker's  Heart"  Is  Success  in  Illinois  and  Indiana, 

Declares   Distributors    22 

Zambreno  Gets  Naturalist  Film  Series  for  Illinois,  In- 
diana and  South  Wisconsin    22 

Teitel,  Chicago  Film  Renovator,  Called  in  Draft   23 

No  Shutter  on  Newest  Projection  Machine  Soon  to  Be 

Placed  on  Market    23 

Alfred   Hamburger  Signs  All   Paramount  and  Artcraft 

Films  for  Theater  Chain     23 

"The  Manx-Man,"  Adapted  from  Caiue  Book,  Opens  at 

Criterion  Theater,  New  York,  August  13   24 

"Little    Miss    Optimist"    Is    Next    Dramatic  Feature 

Which  Stars  Vivian  Martin    24 

"The  World  for  Sale"  Is  Blackton's  First  Production  to 

Be  Made  for  Paramount    24 

Censored  Film  Can  Be  Recalled  in  Pennsylvania   24 

Flossie    A.    Tones,    Waukesha,    Wis..    Exhibitor  Wins 

Against  Odds    29 


Reviews 

"Borrowed    Plumage,"   Triangle    D,    Five    Parts,  with 

Bessie  Barriscale   -   25 

"Hash  and  Hearts,"  Greiver  &  Herz  C,  Two  Parts   25 

"Souls    Adrift,"    World    D.,    Five    Parts,    with  Ethel 

Clayton   .'-   25 

"The  Clean-Up,"  Bluebird  D.,  Five  Parts,  with  Frank- 

lyn  Farnum  and  Brownie  Vernon   25 

"Jack  and  the  Beanstalk,"  Standard- Fox  C,  Ten  Parts, 

with  Francis  Carpenter  and  Virginia  Lee  Corbin   26 

"The  Long  Trail,"  Famous- Paramount  D.,  Five  Parts, 

with  Lou-Tellegen  and  Mary'  Fuller   26 

"Miss    Robinson   Crusoe,"    Metro    CD.,   with  Emmy 

Wehlen    26 

"The  Slacker's  Heart,"  Emerald  D.,  with  Edward  Ar- 
nold and  Byrdine  Zuber   _   27 

"The  Little  White  Girl,"  Essanay  C  D.,  with  Mary  Mc- 

Alister    27 

"Follow  the  Girl,"  Butterfly  D.,  Five  Parts,  with  Ruth 

Stonehouse    27 


Departments 

Recommendations  to  Insure  Against  Loss  by  Fire   31 

The  Film  Stock  Market    33 

Official  Cut-Outs  by  Chicago  Censors    33 

This  Week  at  Downtown  Chicago  Theaters   33 

Synopses  of  Current  Releases   35,  36 

Calendar  of  Feature  Releases   39 

News  of  Exhibitors  and  Exchanges   43 


(Continued  from  preceding  page) 

the  exhibitor  would  be  compelled  to  pay  a  tax 
of  $100.  We  believe  this  is  an  unreasonable 
burden  and  we  strongly  urge  the  American 
Exhibitors  Association  to  take  a  determined 
stand  against  it. 

The  idea  of  issuing  a  "license"  in  a  matter 
of  this  kind  has  long  been  unpopular — in  a  way 
it  is  attempting  to  assume  the  functions  of  the 
state.  The  music  publishers  certainly  are  en- 
titled to  offer  their  product  for  sale  at  any  price 
they  see  fit.  But  any  exhibitor  who  encourages 
the  proposition  of  a  "license"  may  some  day  find 
himself  operating  under  such  a  number  of 
licenses  that  his  business  will  be  profitable  only 
to  those  who  own  the  licenses. 

******  a 

The  A.  E.  A. 

BONA  fide  representation  in  thirty-one  states 
of  the  Union  is  the  achievement  already 
won  by  the  American  Exhibitors  Association. 

The  brief  career  of  this  organization  has 
demonstrated  beyond  doubt  that  the  exhibitors 
of  the  United  States  earnestly  desire  an  organ- 
ization built  upon  the  basis  of  sound  business 
principles. 

There  is  positive  indication  that  the  Amer- 
ican Exhibitors  Association  will  encounter  a 
development  and  prosperity  never  before  at- 
tained by  any  exhibitors'  organization. 

The  reasons  for  this  are  clear:  The  A.  E 
A.  will  give  to  exhibitors  what  they  never  hav 
been  able  to  obtain  before — protection  fron 
outside  interference  and  constructive  aid  in  pre 
moting  the  success  of  their  theaters. 

What  the  old  league  was  chiefly  concerne 
with — "inside  politics" — will  be  barred  con 
pletely  from  the  new  association.     The  oli 
expositions,  balls  and  other  "means  of  colle 
tion"  which  consumed  so  much  attention  ar 
energy  of  the  old  league  officials  that  they  h:l 
little  time  for  anything  else  will  be  forgotte 
The  association  will  be  financed  like  all  othfl 
protective  and  co-operative  organizations — U 
dues  and  donations. 

The  new  association  will  not  undertake  t! 
absurd  task  of  the  old  league  in  demanding  cc£ 
cessions  from  producers  and  distributors  on  c! 
hand,  and  on  the  other  hand,  begging  supp't 
of  their  organization. 

The  A.  E.  A.  brightens  greatly  the  future  >f 
the  intelligent  motion  picture  exhibitor.  Tb  e 
who  do  not  avail  themselves  of  the  advanta  :s 
of  this  association  will  have  only  themsel:s 
to  blame. 

Martin  J.  Quiglh 


USIC  COMBINE  SEEKS  MILLION  FROM  EXHIBITORS 


American  Exhibitors  Association  Notified  Theater  Owners 
Must  Pay  License  Fee  of  Ten  Cents  a  Seat  to  Play  Music; 
Will  Boycott  Leagued  Publishers  for  Independents'  Compositions 


The  American  Exhibitors  Association  was  officially  notified  this  week  that 
1-  the  playing  of  all  copyrighted  musical  numbers  owned  and  controlled  by 
lisic  publishers  who  are  affiliated  with  the  American  Society  of  Composers, 
■ithors  and  Publishers  all  owners  of  motion  picture  theaters  will  have  to  pay 
I:o  the  treasury  of  this  organization  a  fee  of  10  cents  per  seat. 
I  This  means  that  exhibitors  who  have  houses  with  seating  capacities  of  300 
■11  have  to  pay  $30  per  annum  in  lump  sums,  while  theaters  with  seating 
Opacities  ranging  upward  of  300  seats  will  have  to  pay  accordingly. 

To  Cost  Exhibitors  Millions 
:  The  American  Society  of  Composers,  Authors  and  Publishers  propose,  it 
ii  pointed  out  by  Henry  Schoenstadt,  president  of  the  Chicago  branch  of 
i;  A.  E.  A.,  to  tax  the  theaters  throughout  the  United  States  more  than  a 
lllion  dollars  yearly  through  a  far-fetched  technicality  in  the  copyright  laws 
jverning  musical  compositions. 

■  The  decision  of  the  music  publishers  to  burden  American  motion  picture 
t;ater  owners  with  this  form  of  taxation  which  will  net  the  publishers  more 
•tin  a  million  dollars  each  year  was  reached  following  a  ruling  of  the  Supreme 
•  iurt  of  the  United  States,  January  22,  1917,  when  a  decision  was  rendered 
i  the  case  of  Victor  Herbert  et  al.  vs.  the  Shanley  Company,  in  New  York, 
Hding  that  the  unlicensed  performance  of  a  copyrighted  musical  composition 
;i  a  restaurant,  hotel,  cabaret,  motion  picture  theater,  dance  hall,  ballroom, 
Ii:.,  infringes  the  exclusive  right  of  the  owner  of  the  copyright  to  perform 
4te  work  publicly. 


i  May  Stop  Music  in  Theaters 
Basing  the  demand  upon  this  court 
pision  against  the  Vandcrbilt  Ho- 
1  of  Xew  York,  which  entertained 
I  guests  by  playing  a  march  song 
lied  "From  Maine  to  Georgia,"  the 
iblishers  believe  that  they  will  be 
le  to-  walk  into  motion  picture  the- 
crs  with  the  law  and  stop  pianists 
tm  playing  their  musical  numbers 
1  cases  where  exhibitors  have  not 
fct  the  demand  of  10  cents  per  seat. 
While  many  of  the  most  represent- 
jve  publishers  of  popular  music, 
^lo  also  publish  semi-classical  num- 
bs, are  members  of  the  music  or- 
mization,  there  is  another  group, 
laded  by  the  Will  Rossiter  Company 

*  Chicago,  which  refuses  to  be,  iden- 
ed  with  the  combine. 

.Already  overtures  have  been  made 
'  the  music  publishers  outside  the 
mtbine,  and  the  national  executive 

•  nimittee  of  the  American  Exhibit- 
's' Association    will    get  opinions 

)m  the  A.  E.  A.  local  branches  as 
whether  or  not  they  will  agree 
1  take  issue  against  the  music  pub- 
^hers  in  the  combine  and  boycott 
'air  compositions  and  use  the  offer- 
i?s  of  the  publishers  who  have  taken 
|e  same  stand  as  the  'W  ill  Rossiter 

>mpanv. 

Vould  License  A.  E.  A.  Members 
•Letters     have    been    sent    to  all 
ranches  of  the  A.  E.  A.  by  General 
•unsel    Xathan    Burkan,  represent- 
i  the  publishers  of  Xew  York,  sug- 
:  sting  that  the  members  of  the  as- 
sociation call  at  the  headquarters  of 
j,e  music    combine    in    Xew  York, 
"'licago,   San    Francisco    and  other 
■"'ge  cities  and  secure  licenses  from 
5  American  Society  of  Composers, 
ithors  and  Publishers  to  play  the 


compositions  published  by  its  mem- 
bers. 

However,  the  music  publishers  have 
offered  to  compromise  with  all  ex- 
hibitors of  the  American  Exhibitors' 
Association  and  cut  the  license  from 
the  original  10-cent  per  sear  charge 
to  7'/2  cents  per  seat. 

This  offer,  it  is  pointed  out  by 
A.  E.  A.  officials,  makes  it  obvious 
that  there  is  more  than  a  shadow  of 
doubt  in  the  minds  of  the  music  pub- 
lishers that  their  attempt  will  not 
prove  successful. 

Barrier  Confronts  Publishers 

It  is  further  pointed  out  that  the 
biggest  barrier  standing  in  the  way  of 
the  national  music  license  scheme  is 
the  clement  of  music  publishers  who 
have  turned  a  deaf  ear  to  the  pleading 
of  the  combine  to  join  them. 

Already  the  music  combine  has 
started  to  charge  for  the  rendition  of 


compositions  in  Xew  York  motion 
picture  theaters,  but  exhibitors  in 
Xew  York  have  not  been  able  to  even 
come  to  a  compromise  for  a  lower 
figure  than  10  cents  a  seat. 

The  American  Exhibitors'  Associa- 
tion branch  of  Xew  York  City,  which 
now  is  organized,  under  the  direction 
of  Sam  Trigger  will  take  up  the  mat- 
ter with  the  publishers  within  the 
next  two  weeks,  it  is  expected. 

Rossiter  with  Exhibitors 

Will  Rossiter,  the  Chicago  music 
publisher,  declares  that  under  no  cir- 
cumstances will  he  join  the  music 
publishers'  combine,  and  the  J.  J. 
Foster  Music  Company  has  taken  the 
same  stand. 

"The  Xew  York  music  publishers 
have  fought  me  for  twenty-five 
years,"  says  Mr.  Rossiter.  "The  only 
time  they  ever  call  on  me  or  are 
solicitous  in  any  way  is  when  I  can 
do  something  for  them. 

"There  are  fifteen  thousand  motion 
picture  theaters  in  the  country,  and 
I  intend  to  supply  them  with  my  mu- 
sic without  the  theater  owners  hav- 
ing to  pay  an  extra  fee  for  entertain- 
ing purposes.  I  am  a  legitimate  mu- 
sic publisher  who  has  put  out  some 
of  the  biggest  successes  ever  issued. 
You  will  find  musirttl  compositions 
of  my  concern  are  being  played  daily 
and  nightly  in  nearly  every  motion 
picture  theater  in  the  United  States. 

Spurns  Society's  Offer 

"The  American  Society  of  Compos- 
ers, Authors  and  Publishers  has  made 
propositions  to  me  to  join  the  move- 
ment to  hang  another  expense  on  the 
motion  picture  theater  owners,  but  I 
(Continued   on  page   14,   column  3) 


IIHIBIiBIIlllH 

TABLE  SHOWS  WHAT  EXHIBITORS  MUST  PAY  I 


If  the  American  Society  of  Composers,  Authors  and  Publishers  suc- 
ceed with  their  scheme  to  tax  exhibitors  10  cents  per  seat  for  playing 
the  musical  compositions  of  this  combine  in  all  theaters  throughout  the 
United  States,  the  annual  total  of  money  paid  by  theater  owners  will 
aggregate  more  than  $1,000,000. 

At  10  cents  per  seat  the  following  table  shows  how  much  exhibitors 
will  have  to  pay  according  to  seating  capacities: 


200  seats  $20 

300  seats    30 

400  seats    40 

500  seats   50 

600  seats     60 

700  seats   70 


800  seats      $  80 

900  seats   90 

1000  seats   100 

1500  seats   150 

2000  seats   200 

2500  seats   250 


Exhibitors  throughout  the  United  States  will  receive  the  co-opera- 
tion of  the  American  Exhibitors  Association  in  dealing  with  this  costly 
problem. 

MgnRBanBtHBiiin  itviMiMriiMi'fiivriM.iniiifiii'ii^iiiM'ii'iiiiiriii^iinninHiiMirniifi'iniiiiii-iir^!;::;.!!  i  ■■■•!^  m. 


12  x 


EXHIBITORS  HERALD 


BOLT  AND  SPLIT  OF  OCHS'  LEAGUE  UNDER 

DISCUSSION  AT  N.  A.  M.  P.  I.  SESSION 


Brady   Calls  Adjourned  Session  in  New  York;  Change 
By-Laws  Admitting  Members  of  New  A.  E.  A.  and 
All  Representative  Theater  Owners 


An  adjourned  session  of  the  Na- 
tional Association  of  the  Motion  Pic- 
ture Industry  was  called  by  President 
W  illiam  A.  Brady  on  Monday,  August 
6.  The  most  important  subject  that 
came  up  for  consideration  was  the  bolt 
and  split  of  Ochs'  league.  The  new 
American  Exhibitors'  Association 
under  the  by-laws  of  the  N.  A.  M.  P. 
I.  cannot  become  part  of  the  latter 
until  its  members  first  become  mem- 
bers of  Ochs'  league. 

In  view  of  the  fact  that  a  new  ex- 
hibitors' organization  ha.s  come  into 
being  during  the  past  year,  the  advis- 


ability of  changing  the  by-laws  of  the 
X.  A.  M.  P.  I.  to  include  all  repre- 
sentative theater  owners  and  exhibi- 
tors is  apparent. 

The  matter  of  increasing  the  num- 
ber of  directors  in  the  N.  A.  M.  P.  I. 
branches  from  five  to  seven  came  up 
for  discussion  and  the  exhibitors  will 
be  asked  to  name  fourteen  instead  of 
ten  as  their  representation. 

Inasmuch  as  the  national  body  has 
not  been  notified  of  the  newly  ap- 
pointed directors  in  the  Ochs  league, 
the  old  directors  were  still  eligible  to 
sit  at  the  meeting.  Five  of  these  be- 
long to  the  newly  formed  A.  E.  A. 


THEATER  OWNERS  OF  CHICAGO  A.  E.  A. 

WILL  NOT  HAVE  TO  PAY  FILM  DEPOSITS 


System  Will  Be  Wiped  Out  Within  Next  Two  Weeks,  Is 
Promise,  Through  Organization's  Promise  to 
Guarantee  Payment  for  Service 


The  deposit  system  will  be  wiped 
out  within  the  next  three  weeks  in 
Chicago,  is  the  promise  of  Henry 
Schoenstadt,  president  of  the  Chi- 
cago branch  of#the  American  Exhib- 
itors' Association. 

All  members  of  the  A.  E.  A.  in  Chi- 
cago, throngh  an  arrangement  with 
the  organization,  will  be  able  to  trade 
willi  the  exchanges  on  the  old-estab- 
lished commercial  lines  used  by  all 
business  concerns. 

The  A.  E.  A.  branch  already  has 
outlined  plans  to  be  presented  to  a 
committee  of  exchangemen  from  the 
F.  1.  L.  M.  Club,  guaranteeing  pay- 
ment for  the  service  of  any  member 


of  the  A.  E.  A.  branch  who  refuses  to 
pay  for  film  service. 

The  exchangemen  have  already  in- 
timated that  such  a  plan  would  meet 
with  their  approval,  and  it  is  expected 
that  arrangements  will  be  completed 
within  the  next  two  weeks  whereby 
A.  E.  A.  members  will  not  have  to 
pay  the  deposit  when  securing  films. 
The  plan  also  demands  that  if,  after 
booking  a  film,  an  exhibitor  decides 
to  cancel  he  must  notify  the  ex-, 
change  seven  days  in  advance. 

The  A.  E.  A.  branch  committee 
which  will  present  the  new  plan  to 
the  exchangemen  is  composed  of  the 
following  members:    Henry  Schoen- 


stadt. A.  J.  Krug,  Max  Jcssclson 
I.ouis  H.  Frank.  Miss  Anna  M.  Kes 
ner,.G.  I'.  Morris,  Maurice  Choynski 
J.  Cooper. and  E.  Beatty. 


TURN  OF  A  CARD" 
IS  NEW  KERRIGAN 
FILM  FOR  PARALTA 


Play  Concerns  Adventure  oi 
College  Youth  and  Ro- 
mance in  West 


W  ork  is  progressing  on  J.  \\  arrer 
Kerrigan's  second  picture  under  .tht 
Paralta  Plays  trademark.    The  flffl 

ject  is  a  comedy-drama  of  the  wB) 
and  East  called  "  The  Turn  of  a  Card' 
and  was  written  by  Frederick  Cliapin 
Thomas    J.    Geraghty    prepared  4m. 

story  for  the  screen. 

The  photoplay  concerns  the  adven 
tures  of  Jimmy  Montgomery  Farrel  I 
a  college  youth,  who  goes  W  est  an 
becomes  involved  in  a  -erics  of  e> 
citing  experiences.    He  also  has  a  rc| 
mance  w:ith  a  pretty  girl. 

Louise  Wilson  appears  opposite  Mi 
Kerrigan  in  the  role  of  Cynth'j 
Burdett. 


POWELL  LEAVES 
TO  MAKE  TEN-REEL 
FEATURE  IN  TEXA 


Frank  Powell,  the  director,  left  X' 
York  with  a  company  of  players 
August  3  for  Texas.  It  is  the  inte 
tion  of  Mr.  Powell  to  produce  a  t< 
reel  state  rights  feature  on  an  el; 
orate  scale.  Private  capital,  it  is  s? 
is  back  of  the  venture,  most  of  wh 
comes  from  the  Lone  Star  state. 

Among  the  cast  of  actors  Mr.  PcM 
ell  has  under  his  direction  are  Geo 
Barbor,    Ralph    Dean    and  Benjai 
Hendricks. 


i^Mr  ri  tig 

Vivian  Martii 


EXHIBITORS  HERALD 


13 


CHESTER  BEECROFT 
ESCAPES  VESSEL 
SUNK  BY  U-BOAT 


TAX  FIGURES  SHOW  CONVENTION  TREACHERY 


N. 


Y.  Film  Exporter  Wires 
Safe   Landing;  Faced 
Death  in  North  Sea 


Rumors  that  Chester  Beecroft,  the 
veil  known  film  exporter  of  New 
fork  city,  had  lost  his  life  in  the 
\orth  sea  were  set  at  rest  on  last  Fri- 
lay  when  a  cablegram  was  received 
rom  him  from  San  Origine  stating 
hat  he  had  landed  safely  in  the  Brit- 
sh  port. 

The  boat  on  which  he  sailed  from 
France,  the  S.  S.  Fjord  of  the  Scan- 
linavian-Russian  line,  en  route  to  a 
Russian  port,  was  torpedoed  by  a  Ger- 
uan  submarine  in  the  North  sea  and 
it  first  it  was  reported  that  all  on 
aoard  were  lost. 

Mr.  Beecroft  left  New  York  several 
veeks  ago  to  complete  negotiations 
"or  the  distribution  of  American- 
nade  films  in  England,  France  and 
Russia.  W  hile  in  London  the  veranda 
af  the  hotel  where  Mr.  Beecroft  was 
-topping  was  blown  off  during  a  Zep- 
pelin raid  upon  the  city.  Mr.  Beecroft 
encountered  no  trouble  while  cross- 
ing the  English  channel,  however,  and 
anticipated  a  safe  journey  to  Petro- 
srad,  which  was  his  destination  when 
the  ship  was  destroyed. 

Georere  Stephenson  of  New  York 
was  to  have  met  Mr.  Beecroft  in  Den- 
mark, but  has  been  advised  to  aban- 
don the  trip. 


Figures  do  not  lie  when  they  come  from  the  City  License  Bureau,  where  every  'theater  owner 
has  to  pay  his  annual  amusement  tax.  The  following  statistics  from  the  City  Hall  show  Ochs' 
treachery  in  the  past  convention. 

In  the  city  of  Chicago  there  are  378  theater  owners.  From  the  beginning 
of  1917  up  to  July  1  exhibitors'  organizations'  rosters  showed  an  inclusive  mem- 
bership of  122  men. 

Of  the  122  members  listed.  45  per  cent  are  theater  managers — not  owners — 
exchange  attaches,  and  many  men  who  formerly  owned  theaters  and  at  present 
not  actively  engaged  in  any  branch  of  the  industry. 

Only  80  of  the  122  have  paid  dues. 

In  the  Illinois  State  branch  of  the  Ochs  organization  there  are  twelve 
members  and  only  six  of  them  have  ever  paid  their  dues. 

Convention  Scandal  Post  Mortem 
On  the  floor  of  the  past  convention  Illinois  was  represented  by  20  dele- 
gates and  5  at-large — the  latter  representing  the  state  organization  composed 
of  12  members. 

According  to  the  above  figures  there  must  be  488  bona  fide  theater  owners 
in  Chicago,  and  all  members  of  the  Ochs  branch. 

The  city  of  Chicago  license  report  in  1916  showed  that  at  that  time  there 
vere  415  theaters  in  Chicago — and  this  included  theaters  offering  stage  attrac- 
tions exclusively. 

The  license  report  for  1917  shows  that  exactly  80  of  the  motion  picture 
theaters  listed  in  the  1916  report  have  gone  out  of  business. 

Therefore,  the  20  Chicago  delegates  allowed  on  the  convention  floor  by 
Ochs  represented  500  theaters.  There  is  not  this  number  of  theaters  in  Chi- 
cago, the  city  license  report  shows,  and  the  delegates  were  representing  stage 
theaters  and  film  theaters  that  have  passed  out  of  existence.  This,  notwith- 
standing the  state  organization  has  a  membership  of  12,  and  sent  its  five 
delegates. 

Some  Other  Striking  Facts 

It  took  28  votes  against  21  for  Ochs'  Chicago  branch  to  expel  Maurice  A. 
Choynski  and  Louis  H.  Frank. 

The  glaring  fact  stands  out  that  14  of  the  28  were  non-theater  owners. 
So,  14  out  of  an  alleged  500  members  expelled  the  former  members. 

Harking  back  to  the  convention  fiasco,  Boston  sent  30  delegates  when 
entitled  to  only  9,  according  to  the  license  report  of  that  city. 

Judge  A.  P.  Tugwell  v/as  the  o::ly  member  from  California,  which  state  was 
entitled  to  five  oiher  delegates.  But  Judge  Tugwell  v/as  ruled  completely  out 
of  the  convention,  and  the  California  per  capita  tax  of  $37.50  was  refunded. 

Judge  Tugwell  also  was  ordered  out  of  the  convention,  notwithstanding  he 
then  was  vice-president  of  the  Ochs  organization. 


iMimit;itiii!iiiLiiii!int:i(!i>!::i  >;  •  ,  <;  i*  .  ^ 


HERE  IS  THE  DEMAND  OF  THE  MUSIC  PUBLISHERS'  COMBINE 


The  following  letter  suggesting  that  exhibitors  call  at  the  headquarters  of  the  American  Society  of  Com-  J 

m  posers.  Authors  and  Publishers  and  secure  licenses  for  the  rendition  of  musical  compositions  by  pianists  in  g 

H  theaters  has  been  received  at  the  leading  branches  of  the  American  Exhibitors  Association: 

Dear  Sir:    The  public  performance  of  copyrighted  songs  and  other  musical  numbers  in  a  restaurant,  hotel  cabaret,  motion  picture  || 

B  theater,  dance  hall,  ballroom,  etc.,  without  permission  of  the  copyright  owner  subjects  the  proprietor  of  such  establishment  to  very  serious 

I  penalties. 

I  The  Supreme  Court  of  the  I'uited  Slates  on  January  22.  1917,  rendered  a  decision  in  the  case  <>f  Victor  Herbert  et  al.  vs.  The  _ 

g  Stanley  Company,  holding  that  the  unlicensed  performance  of  a  copy-righted  musical  composition  in  a  restaurant,  hotel,  cabaret,  motion  g 

p  picture  theater,  tlance  hall,  ballroom,  etc..  infringes  the  exclusive  right  of  the  owner  of  the  copyright  to  perform  the  work  publicly. 

This  society  was  organized  to  protect  composers,  authors  and  publishers  against  such  rendition  of  their  compositions  and  for  the  jj 

B  purpose  of  licensing  the  public  performance  of  the  works  of  it-  .members,  who  comprise  most  of  the  well  known  authors,  composers  and  g 

H  publishers  of  America  and  foreign  countrie-  g 
J  We  would  suggest  that  you  call  at  this  office  upon  receipt  of  this  letter  and  arrange  for  the  issuance  to  you  of  a  license  to  perform 

I  ^uch  musical  compositions     It  you  are  unable  to  call  advise  us  and  our  representative  will  call  upon  you.     It  is  important  that  this  matter  |g 

E  receive  your  prompt  attention. 

f2  If  no  license  is  secured,  then  you  are  hereby  notified  to  desist  from  rendering  or  permitting  the  rendition  upon  your  premises  of  g 

g  any  works  of  the  members  of  this  Society.  H 

|fl  ,         The  penalties  under  the  Copyright  Act  for  the  public  rendition  of  copyrighted   iTtusical  works  witltDut   the  owner's  consent  are 

I  indicated  b>  the  enclosed  extract  <<i  the  Coypright  Law. 

If  Yours  very  truly,  M 


AMERICAN  SOCIETY  <>!•  CO M  POSERS. 


AUTHORS  AND  1H  BLISHERS. 
Bv  E.  S.  1 1  ART. MAX. 


The-  above  letter,  which  is  a  duplicate  of  scores  of  others  sent  to  the  A.  E.  A.  branches  throughout  the 
j  country,  was  received  by  Henry  Schoenstadt,  president  of  tin  Chicago  local  branch  of  the  A.  E.  A.  This  branch 
H  has  turned  the  matter  over  to' its  executive  committee,  which  will  take  the  matter  up  in  detail  with  the  national 
p  body. 


IIIUUHlllm      I    I. lllllillllIlllllil'L;. .!.>!.,!. 


14 


EXHIBITORS  HERALD 


INTERIOR  SCENES  USED  MAINLY  IN  BRENON'S 
"FALL  OF  ROMANOFFS,"  WHICH  NEARS  FINISH 


Workmen  with  Knowledge  of  Russian  Customs  and  Archi- 
tecture Employed  to  Construct  Sets  for 
Forthcoming  Feature 


In  staging  his  new  production, 
"The  Fall  of  the  Romanoffs,"  which 
is  now  nearing  completion,  Herbert 
Brcnon  has  used  mainly  interior 
scenes.  All  of  them  have  been  erect- 
ed in  his  studio,  where  workmen  arc 
employed  daily  preparing  sets.  Spe- 
cial workmen  who  are  skilled  in  mak- 
ing sets  for  picture  work  and  in  the 
knowledge  of  things  Russian  are  be- 
ing used. 

Eighty-three  separate  sets  have 
been  built,  varying  from  replicas  of 
rooms  of  state  in  the  czar's  palace 
to  simple  little  peasants'  huts.  Of 
the    former    four    cover   the  entire 


Thoni'is  H.  Ince  announced  this 
week  that  he  expects  shortly  to  build 
a  new  studio  from  his  own  designs,  in 
which  will  be  produced  the  pictures 
under  Mr.  Ince's  new  affiliation  with 
Paramount.  The  announcement  came 
in  the  form  of  a  statement  from  Ince 
through  Jesse  L.  Lasky  to  the  New 
York  Paramount  offices,  and  followed 


stage  and  are  bigger  in  scope  than 
any  Mr.  Brcnon  has  had  in  his  for- 
mer productions. 

Mr.  Brcnon  has  had  two  complete 
villages  reproduced — one  typical  of 
many  little  Russian  villages,  the  other 
typically  Jewish.  The  little  villages 
are  complete  in  every  detail. 

ln  a  week,  or  ten  days  at  the  most, 
all  of  the  scenes  for  "The  Pall  of  the 
Romanoffs"  will  have  been  taken.  Al- 
ready the  task  of  assembling  and  ciu- 
ting  has  been  begun,  and  it  will  not 
be  long  before  these  dramatic  events 
which  have  taken  place  in  Russia  will 
be  re-enacted  on  the  screen. 


on  the  heels  of  the  news  that  Charles 
Ray  and  Enid  Bennett,  two  young 
photoplayers  who  have  made  their 
way  to  stardom  under  Ince,  will 
henceforth  appear  in  pictures  to  be  re- 
leased regularly  through  Paramount. 

Mr.  Ince  now  is  occupying  the 
former  Biograph  studio  in  Los  An- 
geles. 


COMBINE  SEEKS  MILLION 

(Continued  from  i»age  II) 

steadfastly  have  refused  to  become 
affiliated  with  this  organization. 

"I  stand  independent,  and  there  are 
other  music  publishers  who  arc  with 
me.  If  the  exhibitors  positively  re- 
fuse to  use  the  musical  compositions 
of  the  combine  it  will  not  be  long  be- 
fore this  organization  will  have  to 
go  out  of  existence.  The  whole  thing 
looks  to  me  like  a  proposition  to  give 
a  few  persons  jobs  at  $10,000  a  year." 

E.  S.  Hartman  of  Chicago,  who  is 
general  Western  counsel  for  the 
American  Society  of  Composers.  Au- 
thors and  Publishers,  has  been  con- 
nected with  Alfred  Hamburger  in  his 
motion  picture  theater  enterprises. 

The  officers  of  the  music  publish- 
ers' combine  are:  George  Maxwell, 
president;  Victor  Herbert,  vice  pres-' 
ident;  Glen  MacDonough.  secretary, 
and  Raymond  Hubbell,  treasurer. 
Nathan  Burkan  of  New  York  is  gen- 
eral counsel. 


TRIANGLE  LOSES 
SUIT  FOR  HART 
WITH  ARTCRAFT 

Counsel  for  Plaintiff  to  Take 
Appeal  from  Court's 
Decision 

Judge  Martin  D.  Manton  of  Xew 
York  in  the  United  States  District 
Court  on  August  1  dismissed  the  Tri- 
angle Film  Corporation's  petition  for 
an  injunction  to  restrain  the  Artcraft 
Film  Corporation  from  making  or 
distributing  any  pictures  in  which 
W  illiam  S.  Hart,  the  noted  delineator 
of  western  roles,  appears. 

The  legal  battle  between  the  two 
film  concerns  began  with  Thomas  H. 
Ince,  the  director,  leaving  the  Tri- 
angle company  and  affiliating  with  the 
Artcraft  Corporation. 

Mr.  Hart,  who  was  under  a  two- 
year  contract  with  the  Triangle  Cor- 
poration, thereupon  announced  that 
he  would  produce  his  own  pictures 
under  Mr.  Ince's  direction  or  super- 
vision, and  left  the  company.  Tri-. 
angle  began  action  for  breach  of  con- 
tract in  California  when  Artcraft  an- 
nounced its  intention  of  distributing 
Hart  productions.  The  Triangle  coun- 
sel intends  to  take  an  appeal  fronl 
Judge  Manton's  decision. 


ALBERT  E.  SMITH  IS 

PLACED  IN  CHARGE  OF 
VITAGRAPH  ACTIVITIES 

A  formal  statement  from  the  Vita 
graph  Company  contains  the  informal 
tion  that  Albert  E.  Smith,  presider 
of  that  concern,  has  been  placed  i 
absolute  power  of  the  corporation 
future  activities  and  will  hercaftc 
designate  the  picture  to  be  made,  st] 
pervise  production  and  have  the  tin. 
say  on  all  studio  financial  matters. 


NEWEST  SCENES  FROM  "FALL  OF  THE  ROMANOFFS" 


Big  Situations  in  Herbert  Brenon's  Forthcomin  4  Production  of  the  Ex-Czar's  Reign  of  Terror, 
lilerueii  orenon  Film  Corp.) 


INCE  WILL  BUILD  NEW  COAST  STUDIO 

TO  PRODUCE  FOR  PARAMOUNT  PROGRAM 


EXHIBITORS  HERALD 


15 


AMERICAN  TO  DELIVER  60,000  FEET  OF 

FILM  WEEKLY  TO  FOUR  FOREIGN  COUNTRIES 


Biggest  Contract  to  Supply  Serial  and  Feature  Plays  to 
Russia  and  Norse  Lands  Involves  Exchange  of 
$200,000  a  Year;  Nehls  Closes  Deal 


What  is  said  to  be  the  biggest  con- 
tract to  supply  serial  and  feature 
photoplays  to  Russia,  Norway,  Swc- 

len  and  Denmark  ever  consummated 
Kvas  signed  this  week  in  New  York 
by  R.  R.  Nehls,  manager  of  the  Amer- 
ican Film  Company,  Inc.,  of  Chicago, 
^nd  representatives  of  a  large  foreign 

listributing  syndicate.  The  terms  of 
khe  agreement  call  for  an  export  of 
(50,000  feet  of  positive  film  per  week, 


3.000,000  a  year,  and  involve  the  ex- 
change of  more  than  $200,000. 

Coincidentally  with  the  signing  of 
the  Russian  and  Scandinavian  papers, 
Mr.  Nehls  arranged  for  the  shipment 
of  approximately  10,000  feet  of  serial 
and  feature  subjects  weekly  to  China 
and  Japan.  This,  together  with  re- 
cent contracts  for  Spain  and  Portugal, 
further  clinches  the  American's  strong 
position  in  the  foreign  motion  pic- 
ture field. 


LUST  OF  THE  AGES,"  WITH  LILLIAN  WALKER, 

FIRST  OGDEN  CORP.  FILM,  IS  COMPLETED 


Extensive  Plans  Being  Made  to  Exploit  Pictures  Which  Is 
Not  Sex  Triangle  or  European  War  Play; 
Offices  Opened  in  New  York 


The  Ogden  Pictures  Corporation, 
hi  Ogden,  Utah,  has  completed  its 
first  picture  after  a  period  of  seven 
nonths  under  the  direction  of  Harry 
J.  Revier.  The  film,  entitled  "Lust 
of  the  Ages,"  features  Lillian  Walker, 
i  It  is  said  the  role  assigned  to  Miss 
Walker  in  her  new  play  is  radically 
Different  from  any  she  has  heretofore 
played,  although  no  inkling  of  the 
character  of  the  story  has  been  given 
out  except  that  it  is  not  a  sex  play 
ind  docs  not  deal  with  the  present 
European  war. 

Offices  of  the  Ogden  company  have 
been  opened  in  room  1202  of  the  God- 
frey building,  New  York  City,  and 
the  matter  of  handling  state  rights  is 
kinder  the  management  of  Jesse  J. 
Goldberg.  Extensive  plans  are  being 
uade  for  exploiting  the  .  feature 
ilthough  the  channel  of  issuing  the 


production  has  not  been  determined. 

The  new  concern  expects  to  make 
about  six  pictures  featuring  Lillian 
Walker  per   year   for   the  next  two 


ALICE    BRADY    IN  NEW 
FILM,  "THE  REFUGEE,"  HAS 
A    HARROWING  VEHICLE 


Star  Does  More  Strenuous  Acting  in 
New  Play  Than  in  Any 
Recent  Drama 

Alice  Brady's  forthcoming  World 
picture,  "The  Refugee,"  is  nearly  com- 
pleted. The  director  is  George 
Archainbaud.  As  the  heroine  of  this 
photoplay  Miss  Brady  has  acting  to 
do  which  is  considerably  more  stren- 
uous than  anything  in  her  recent 
repertoire.  The  story  is  exceedingly 
harrowing  at  times. 


3,000  EXHIBITORS 
JOIN  A.  E.  A.  SINCE 
BIRTH  ON  JULY  18 


Pettijohn  Announces  Growth 
from  New  N.  Y.  Headquar- 
ters; Big  Campaign  On 

Starting  with  300  theater  owners, 
the  American  Exhibitors'  Association, 
which  was  formed  in  Chicago  on  July 
18,  now  numbers  3,000  members. 

The  new  association  has  established 
headquarters  in  the  Times  Building 
at  Forty-second  street  and  Broadway. 
New  York  City,  and  Charles  C.  Petti- 
john, the  general  manager,  is  actively 
engaged  in  organizing  every  state  in 
the  union. 

Mr.  Pettijohn  states  he  has  person- 
ally held  correspondence  with  more 
than  600  film  men,  who  are  working 
for  the  new  organization  and  hun- 
dreds have  applied  for  membership 
since  the  facts  concerning  the  recent 
Chicago  convention  have  become 
known. 

Application  will  be  made  for  ad- 
mittance into  the  national  association 
this  week. 

The  following  states  are  already  in 
the  A.  E.  A.:  Alabama,  Arkansas, 
California,  Colorado,  Connecticut, 
Delaware,  District  of  Columbia,  Flor- 
ida, Georgia,  Illinois,  Indiana,  Iowa, 
Kansas,  Kentucky,  Louisiana,  Maine, 
.Maryland,  Massachusetts,  Michigan, 
Nevada,  New  Jersey,  New  York, 
North  Carolina,  Ohio,  Oklahoma, 
Pennsylvania,  South  Carolina,  Texas, 
Tennessee,  Virginia,  West  Virginia, 
Wisconsin  and  Washington.  Chap- 
ters have  been  started  also  in  Brook- 
lyn, New  York  City,  Boston,  Buffalo, 
Detroit,  Chicago,  Los  Angeles  and 
San  Francisco. 


SCENES  FROM  FILM  VERSIONS  OF  FROHMAN  STAGE  SUCCESSES 


l  eft  to  Right — Ann  Murdock  and  David  Powell  in  "The  Beautiful  Adventure."  Miss  Murdock  and  Support  in  Scene  from  "The  Richest 
Girl."    Julia  Sanderson  in  Scene  from  Her  First  Picture,  "The  Runaway."     (Empire  All-Star  Corporation  ) 


16 


EXHIBITORS  HERALD 


EXHIBITORS  ENTHUSIASTIC  OVER  GOLDWYN 

FILMS  AT  PHILADELPHIA  AND  BOSTON 


a   circus  of  his 


'Baby  Mine,"  with  Madge  Kennedy,  and  Maxine  Elliott  in 
"Fighting  Odds"  Received  Well  at 
Trade  Showings 


Simultaneous  trade  showings  were 
held  last  week  of  Goldwyn  Pictures 
in  Philadelphia  and  Boston,  and  the 
same  scenes  of  enthusiasm  that 
marked  the  initial  presentation  in  Chi- 
cago were  repeated. 

Samuel  Goldfish,  president  of  Gold- 
wyn, and  Alfred  Weiss,  vice  president, 
were  in  charge  of  the  Boston  shoVing, 
which  was  held  in  the  morning  at  the 
Fenway  Theater,  which  had  been  ob- 
tained by  Harry  E.  Campbell,  man- 
ager of  Goldwyn's  Boston  offices. 
"Baby  Mine,"  Margaret  Mayo's  farce 
comedy,  was  the  first  picture  that  won 
the  applause  of  the  Boston  audience. 
In  this  production  Madge  Kennedy 
makes  her  debut  on  the  screen.  Af- 
ter a  luncheon  the  hundreds  of  ex- 


hibitors present  from  all  over  Xew 
England  saw  Maxine  Elliott  in 
"Fighting  Odds,"  a  powerful  new  play 
by  Roi  Cooper  Megrue  and  Irvin  S. 
Cobb. 

The  Philadelphia  showing  was  held 
in  the  1'alace  Theater  on  Market 
street  on  what,  at  that  time,  was  the 
hottest  night  of  the  year,  the  picture 
starting  at  11:15  p.  in.  and  holding 
the  audience  of  exhibitors  from  the 
entire  Philadelphia  district  until  1 
a.  m.  The  showing  was  under  the 
auspices  of  Stanley  V.  Mastbaum, 
George  T.  Ames,  manager  of  Gold- 
wyn's Philadelphia  offices,  and  F.  B. 
Warreri,  one  of  the  Goldwyn  vice  pres- 
idents from  Xew  York. 


'MO-TOY"  DOLL  COMEDIES  PROVE  SUCCESS 

FOR  EXHIBITORS,  DECLARES  H.  C.  ALLEN 


Films  Are  Wholesome  and  Have  Widespread  Appeal,  He 
Says;  Not  Similar  to  Any  Other  Picture 
in  Field 


H.  C.  Allen,  president  of  the  Peter 
Pan  Film  Corporation  of  New  York, 
in  discussing  short  reel  subjects  this 
week  pointed  out  the  novelty  of  the 
"Mo-Toy"  doll  comedies  which  have 
been  proving  successful  wherever 
shown  by  exhibitors. 

"All  that  has  been  accomplished  in 
the  industry,"  said  Mr. 'Allen,  "dwarfs 
before  the  tremendous  future  that  lies 
before  it.  People  do  not  want  trashy 
subjects  and  Mo-Toy  comedies  are  in 


harmony  witli  the  opinion  inasmuch 
as  they  are  perfectly  wholesome  and 
have  a  widespread  appeal  with  all 
classes  of  people." 

The  success  of  Mo-Toy  comedies, 
Mr.  Allen  maintains,  lies  in  the  fact 
that  they  get  away  from  similarity 
to  anything  else  in  the  motion  picture 
field.  They  are  carefully  produced, 
the  dolls  are  well  selected,  the  anima- 
tion is  natural  and  the  pictures  are 
not  long  enough  to  tire. 


SELIG  STAGES  A  COMPLETE  CIRCUS  FOR 

"THE  BARKER"  FILM  WITH  LEW  FIELDS 


Spectators  Become  "Audience"  as  Star  and  18-year-old 
Leading  Lady,  Amy  Dennis,  Enact  Roles; 
K-E-S-E  to  Issue  Play  August  13 


The  Selig  Polyscope  Company 
staged  a  complete  circus  on  the  studio 
lot  at  Chicago  last  week.  The  circus 
was  essential  for  certain  scenes  in 
"The  Barker,"  a  Selig  Red  Seal  play, 
written  by  Charles  K.  Harris,  and  to 
be  published  August  13  through 
K-E-S-E. 

Hundreds  of  spectators  were  pres- 
ent to  see  Amy  Leah  Dennis,  the  16- 
year-old  leading  lady  for  Lew  Fields, 
do  a  trapeze  "stunt."  Lew  Fields,  just 
to  show  that  he  had   not  forgotten 


how,  turned  a  few  cartwheels,  which 
were  the  envy  of  the  small  boys  as- 
sembled.  Many  of  the  spectators  be- 
came the  circus  "audience,"  Director 
J.  A.  Richmond  pressing  them  into 
service. 

The  circus  was  transplanted  com- 
plete to  the  Selig  lot.  There  was  the 
"big  top,"  the  sawdust  rings,  the 
clowns  and  the  red  lemonade.  At  first 
it  had  been  planned  to  join  some 
traveling  aggregation,  but  no  tented 
attraction  was  near  enough  and  time 
was  short.    Then  it  was  that  Director 


Richmond  organized 
own. 

"The  Barker"  is  classed  by  Lew 
Fields  as  his  one  best  film  effort.  It 
is  not  a  comedy,  but  a  heart  interest 
drama,  giving  Mr.  Fields  .many  op- 
portunities for  talented  work. 


PROGRESSIVE  CO. 
SUES   SENNETT  AS 
A  THEATER  OWNER 


Suit  has  been  instituted  by  the  Pro- 
gressive Motion  Picture  Company  of 
Los  Angeles,  Cal.,  against  the  Wood- 
ley  Theater  of  Los  Angele-,  for  the 
recovery  of  $5,800  alleged  to  be  due 
them  for  services.  The.  Woodley 
Theater,  according  to  the  complaint, 
has  already  received  service  to  the 
value  of  $7,800  but  refuses  to  accept 
any  more. 

The  Woodley  Theater  is  owned  by 
Mack  Sennett,  the  former  Keystone 
comedy  producer,  who  now  is  making 
the  Mack  Sennett  comedies  on  the 
Paramount  program.  It  has  been  the 
custom  of  the  house  to  feature  Key- 
stone comedies. 

The  Progressive  Company  handles 
Paramount    pictures    exclusively    in  | 
Southern  California. 


MARKET  PLAN  OF 
LOIS  WEBER'S  "K" 
IS  NOT  DECIDED 


An  announcement  was  recent!} 
made  to  the  effect  that  Lois  Webe" 
would  soon  begin  the  film  productioi. 
of  Mary  Roberts  Rinehart's  nove 
"K,"  for  publication  under  a  specia 
arrangement  with  Universal 

Since  starting  work  upon  the  book' 
Lois  Weber  is  undecided  whether  t 
market  "K"  as  a  special  state  right] 
feature  or  as  one  of  the  Lois  Web< 
Productions,  as  originally  announce! 

Previous  announcements  regardin 
its  distribution  were  given  out  sorrnj 
what  prematurely,  and  will  be  subje> 
to  such  change  as  Lois  Weber  rm]  < 
consider  most  desirable. 


W.  R.  ROTHACKER  MADE 
A   MEMBER   OF  BRADY'S 
BODY  FOR  AID  OF  U. 

Watterson  R.  Rothacker,  presided 
of  the  Rothacker  Film  ManufacturiB 
Company  of  Chicago,  has  been  M 
pointed  by  William  A.  Brady,  prl 
ident  of  the  National  Association  I. 
the  M.  P.  I.,  as  one  of  the  membjta 
of  the  War  Co-operation  CommittB 
to  officially  confer  and  advise  with  I 
Agricultural  Department  of  the  Unif 
States  Government  on  motion  pictuH 
made  and  used  to  encourage  gre?B 
food  production. 


i 


EXHIBITORS  HERALD 


HARLES  FROHMAN'S  stage  stars  work 

ON  FALL  FILMS  FOR  MUTUAL  PROGRAMS 


dna  Goodrich,  Ann  Murdock,  Julia  Sanderson  and  Olive 
Tell  Plays  Well  Under  Way;  Western 
Studios  Are  Active 


I  Eastern  studios  at  which  Charles 
Brohman's  stage  stars  arc  at  work  on 
lie  picturization  of  Frohnian  stage 
Iicce-;es  for  publication  through  the 
Kutual  Film  Corporation  arc  the 
Kenes  of  great  activity. 
I  Productions  starring  Edna  Good- 
Ich,  Ann  •Murdock,  Julia  Sanderson 
1  id  Olive  Tell  arc  well  under  way  or 
■jbmpleted. 

Reel  for  Fall  Trade 
I  It  was  stated  at  the  time  that  ar- 
B^ngements  were  completed  between 
■phn  R.  Freuler,  president  of  the  Mu- 
■pal,  and  Alf.  Hayman,  representing 
Hie  Frohir.an  interests,  that  the  pro- 
duction of  the  Frohman  stars  would 
Blot  be  issued  until  at  least  three  have 

■  pen  completed.  That  time  is  rapidly 
Ipproaching,  for  two  of  the  stars  have 

■  trtually  completed  the  third  produc- 
r  on  and  arc  ready  to  start  on  the 

. purth.    There  is  every  evidence  that 
|  ne  productions  will  be  issued  to  ex- 
ibitors  foi  early  fall  presentation. 
:  Ann  Murdock  has  completed  "Out- 


Margaret  Mayo's  drama,  "Polly  of 
le  Circus,"  starring  Mae  Marsh,  has 
een  completed  at  the  Goldwyn  stu- 
,ios  at  Fort  Lee  and  now  is  being  cut 
nd  assembled  for  publication  to  ex- 
ibitors  September  9.  With  this  pic- 
ire  Goldwyn  makes  its  formal  bow  in 
ie  cinema  world. 


cast,"  "The  Impostor"  and  "The 
Beautiful  Adventure." 

She  now  is  at  work  on  "My  Wife," 
under  the  direction  of  Dell  Hender- 
son, while  her  next  production,  "The 
Richest  Girl,"  will  be  directed  by  Al- 
bert Capellani. 

Edna  Goodrich  has  completed 
"Reputation"  and  "Queen  X"  and  will 
soon  have  finished  the  last  scenes  of 
"A  Daughter  of  Maryland."  "Amer- 
ican Maid."  selected  for  her  fourth 
picture,  will  be  directed  by  Albert 
Capellani. 

Western  Studios  Active 

Olive  Tell's  first  picture  will  be 
"The  Lnforeseen."  Julia  Sanderson 
is  at  work  under  Dell  Henderson's 
direction  on  "The  Runaway." 

These  western  studios  which  con- 
tribute to  Mutual's  release  schedule 
arc  as  active  as  the  eastern  studios 
with  Marj  Miles  Minter,  William 
Russell,  Gail  Kane,  Juliette  Day, 
Jackie  Saunders  and  Margarita 
Fischer,  all  at  work  on  five-reel  fea- 
tures for  fall. 


In  the  production  are  nine  separate- 
spectacle  scenes  of  a  circus.  Of  the 
89.000  feet  of  film  sent  to  the  labora- 
tories only  six  or  eight  thousand  feet 
will  be  used  to  tell  the  pathetic  story, 
which  is  said  to  have  made  a  fortune 
for  its  producers  on  the  stage. 

Four  small  Jersey  cities  figure  in  the 


17 


film,  a  big  horse  race  with  seven  thor- 
oughbreds, a  real  circus  parade  and 
pageant,  scenes  showing  the  early 
morning  arrival  of  a  big  circus  in  a 
small  town  and  its  departure  at  night, 
and  many  other  big  features. 

At  times  as  many  as  2,000  persons 
are  in  the  scenes,  and  big  audiences 
appear  in  the  stands. 

Vernon  Steele,  the  English  actor,  in- 
terprets the  role  of  John  Douglas, 
the  minister,  while  Wellington  Play- 
ter  portrays  the  character  "Big  Jim," 
the  boss  canvasman,  which  are  two 
of  the  more  important  roles  in  sup- 
port of  Miss  Marsh. 

Among  the  other  important  play- 
ers in  the  cast  are  Lucile  Satter- 
thwaite,  Isabel  Vernon,  Viola  Comp- 
ton,  Helen  Salinger  and  Charles  El- 
dridge.  Mae  Marsh  is  said  to  do  her 
best  work  in  the  role  of  Polly. 


STUART  HOLMES 
TO  APPEAR  WITH 
MISS  EVA  TANGUAY 

"Wild  Girl"  Name  of  First 
Film  Under  Selznick 
Banner 

As  announced  in  last  week's  "Her- 
ald" Eva  Tanguay  has  decided  upon 
"The  Wild  Girl"  as  the  title  of  her 
first  picture  under  the  Selznick 
ban  ner. 

Director  Howard  Estabrook  has 
selected  Stuart  Holmes,  late  of  the 
Fox  Film  Company,  and  Valerie 
Bergere,  well-known  vaudeville  star, 
to  appear  in  support  of  the  eccentric 
dancer,  as  well  as  Tom  Moore,  who 
has  been  working  with  Constance 
Talmadge  in  another  Selznick  picture. 

As  yet  no  date  for  the  publication 
of  "The  Wild  Girl"  has  been  set,  but 
it  is  expected  the  work  of  cutting  and 
assembling  the  film  will  start  about 
August  15. 


POLLY  OF  THE  CIRCUS,"  WITH  MAE  MARSH, 

TO  BE  ISSUED  BY  GOLDWYN  SEPTEMBER  9 


'oncern  Makes  Formal  Bow  to  Exhibitors  with  Margaret 
Mayo's  Drama;  Pathetic  Story  Will  Be  in  Six 
or  Eight  Thousand  Feet 


THREE  SCENES  FROM  "SOULS  ADRIFT,"  WITH  ETHEL  CLAYTON 


THIS  NEWEST  WORLD  FILM   PLAY.  THE  POPULAR  STAR   IS  SAID  TO   DO  SOME  OF   HER  BEST   DRAMATIC  WORK. 
MILTOX  SILLS  IS  SEEX  IX  SUPPORT  OF  THE  STAR  (World) 


18  EXHIBITORS  HERALD 


WORLD  N.  Y.  EXCHANGE  SETS  RECORD  FOR 

HOT  WEATHER  VOLUME  OF  BUSINESS 


Looked-for  Slump  in  Branches  Throughout  Country  Not 
Recorded,  Says  Brady;  Efficiency  in  Production 
for  Program  a  Big  Aid,  He  Asserts 


"The  manufacturer  of  motion  pic- 
tures looks  for  a  marked  shrinkage  in 
his  volume  of  business  when  the  hot 
season  arrives,"  says  William  A. 
Brady,  director  general  of  World-Pic- 
tures, "but  this  year  the  element  of 
surprise  has  entered  in. 

Record  at  New  York  Exchange 

"In  the  New  York  exchange,  for 
example,  the  business  for  the  week 
ending  July  14  broke  every  record  of 
this  branch  for  winter  and  summer 
from  the  very  beginning  of  World 
Film  Corporation  activities. 

"In  some  of  our  other  exchanges 
also  an  unexpected  growth  was 
noted,  while  in  none  of  the  exchanges 
throughout  the  country  was  the 
looked-for  slump  recorded. 

"To  account  for  this  state  of  affairs 


The  Motion  Picture  Theater  Own- 
ers' Association  of  Chicago,  the  local 
branch  of  the  A.  E.  A.,  which  already 
has  a  membership  of  more  than 
seventy  bona  fide  theater  owners,  who 
represent  $10,000,000  in  theater  inter- 
ests, expects  to  have  a  membership  ex- 
ceeding 200  exhibitors  before  the  end 
of  October,  declares  President  Henry 
Schocnstadt. 

The  national  A.  E.  A.  organizer, 
it  is  expected,  working  under  Gen- 
eral Manager  Charles  Pettijohn,  will 
meet  the  exhibitors  of  Illinois  within 
the  next  two  months. 

Other  States  to  Get  Aid 

Virginia,  North  Carolina,  South 
Carolina,  Pennsylvania,  New  York 
state,  Oklahoma,  Indiana,  California, 
Michigan,  Massachusetts,  Kentucky, 
Minnesota  and  many  other  states 
which  already  have  branches  with 
memberships  of  the  most  representa- 
tive exhibitors  in  these  states  will  re- 
ceive the  aid  of  the  national  or- 
ganizer. 

Fred  T.  Herrington  declared  this 
week  that  Chicago  already  has  one  of 
the  most  completely  organized 
branches  in  the  association. 

H.  B.  Varner  of  Lexington,  N.  C, 
and  Percy  Wells  of  Wilmington  are 
engaged  ir>  recruiting  new  exhibitors 


we  have  reached  the  conclusion  that 
our  policy  of  dependable  pictures  and 
loyalty  to  the  program  system  are  the 
principal  things  that  count. 

High  Studio  Efficiency 

"These  pictures  are  rendered  pos- 
sible by  a  studio  efficiency  which  I . 
believe  to  be  unequalled  anywhere. 
We  do  not  hurry  our  productions  to 
completion,  but  our  woik  is  system- 
atized to  a  degree  so  closely  approach- 
ing perfection  that  there  is  no  wastage 
of  money,  time  or  energy. 

"There  is  no  room  for  cheaters  in 
our  scheme  of  action.  Similarly,  in 
the  business  end  of  the  World-Pic- 
tures an  efficiency  basis  has  been 
reached  which  certainly  is  not  ex- 
ceeded anywhere  else." 


in  this  southern  state.  Both  men  re- 
port great  success  and  declare  that 
the  old  organization  in  both  of  the 
Carolinas  has  been  completely  taken 
into  the  A.  E.  A. 

Kincaid  Gets  Exhibitors 

Massachussetts,  which  was  one  of 
the  first  states  to  come  into  the  A. 
E.  A.  with  a  big  membership  of  bona 
fide  exhibitors,  already  has  swelled  its 
membership  under  the  guidance  of 
President  Kincaid. 

^^iNiiuuiiiiiHiiiinimtiniimirimiinEimiiminmimMUJiiifirirEiiniiiiiriiiiniiiuiiiinNiiiiiuiiflH^^ 

1  TWO  FILM  THEATERS 
■      IN    SALT    LAKE    CITY  g 
CENSOR  THEIR  PLAYS  jj 

B      An  innovation  in  motion  pic-  g 

g  ture    censorship    in    Salt    Lake  g 

g  City,  Utah,  has  been  adopted  by  g 

g  the  management  of  the  Amer-  g 

B  ican  and  Strand  Theaters,  which  g 

g  has  appointed  M.  M.  Stewart  as  jj 

g  authority  on  the  merits  of  all  B 

g  film  attractions  at  the  two  the-  j= 

B  aters.    In  spite  of  the  press  and  g 

B  advance  notices  concerning  pic-  g 

g  tures,  Mr.  Stewart  will  person-  g 

g  ally  review  each  film  before  it  g 

g  is  presented. 

ii  !iu  iiii  iiiititi  i  itiiij  ntiiii  iiiiiiii  ii  ii  iiiiuiii  f  i  Hiiiiiuiifiu  niimuiitif  iiiiniiiiiiiniiiii  ai  imiuunii^V 


PREACHING  OCHS  AND 

HIS    PAPER    CAUSES  A 
WALKOUT  IN  CHICAGO 

Thirteen    Members    Leave  Meeting 
Because  of  Talk;  Franke  Wants 
Facts,  but  Is  Foiled 

At  a  meeting  of  Ochs'  branch  or- 
ganization in  Chicago  Friday.  August 
3,  out  of  the  twenty-four  members 
who  assembled  thirteen  left  the  head- 
quarters before  the  meeting  pro- 
gressed far  because  of  speeches  made 
concerning  Ochs  and  his  trade  paper. 

F.  H.  Franke,  one  of  the  remaining 
eleven  members,  asked  Joseph  Hopp, 
who  is  president: 

"How    many    members    have  re- 
signed from  this  branch?" 

"Only  one  member  has  resigned," 
declared  Hopp. 

Franke  was  not  satisfied  and  de- 
manded a  better  report,  and  wanted 
also  to  know  how  many  members  had 
resigned  for  the  purpose  of  joining 
the  American  Exhibitors'  As-ociation  I 
branch.  Hopp.  however,  contended 
that  none  had  resigned  for  this  pur-  t 
pose. 

Sam  Gold  then  demanded  of  Hopp  j 
that    he    tell    the    eleven  remaining 
members    why    advertising  checked 
the  telling  of  the  truth  in  Ochs'  trade] 
paper. 

Hopp  refused  to  answer. 


FIRST   WORLD   FILM  OF 
NEW  KITTY  GORDON  SERIES  . 
IS  ENTITLED  "HER  HOUR 

'  The  first  of  Kitty  Gordon's  serie 
of  photoplays  under  her  renewed  corl 
tract  with  World  Film  Corporation  il 
entitled  "Her  Hour,"  and  work  a  I 
ready  is  well  advanced  upon  the  filrl 
at  the  Fort  Lee  studio.  The  dire  I 
tion  is  in  the  hands  of  George  Co\ifl 


EXHIBITORS  OF  U.  S.  FLOCK  TO  A.  E.  A. 

STATE  BRANCHES;  ORGANIZER  SOON  TO  AID 


Representative  Theater  Owners  in  All  Sections  of  Country 
Abandon  Old  Organization  for  New  Busi- 
ness Association 


EXHIBITORS  HERALD 


19 


The  A  B  C  of  the  Mechanics  of  Picture  Publicity  Illustration 


TOTAL  of  probably  more  than  S150,000  a  year 
is  spent  by  the  more  important  picture  releasing 
concerns  in  the  United  States  each  year  for  the 
making  of  cuts  and  matrices  as  publicity  aids  for 
:xhibitors  using  their  release*.  It  is  entirely  safe  to  say 
hat  more  than  half  of  this  sum  is  wasted — for  two  rea- 
wns:  first,  because  the  exhibitor,  lacking  expert  knowl- 
:dge  of  the  character  of  the  cut  service  he  needs,  does 
lot  indicate  exactly  what  he  wants;  second,  because  the 
cchange  service  department  does  not 
it  the  cuts  to  work  after  they  are 
laced  in  stock. 

Every  motion  picture  publicity  de- 
irtment  is  daily  confronted  by  the 
iost  perplexing  problems  growing 
it  of  the  frequent  misunderstanding 
E  what  is  typographically  possible  on 
he  part  of  the  theater  man  seeking 
~t  service. 

It  is  with  the  intent  of  making 
ear  the  mechanical  character  of  the 
cut  and  the  matrix,  and  thus  enabling 
the  exhibitor  to  more  intelligently  deal 
with  these  products  that  this  article 
is  presented. 

Definition  of  "Cut" 
A  "cut"  may  be  either  a  reproduc- 
tion of  a  drawing  done  in  solid  lines 
lor  a  reproduction  of  a  photograph 
(done  in  "half  tone."  The  motion  pic- 
Iture  exhibitor  but  seldom  deals  with 
|  "line  cuts"  and  is  much  more  inter- 
•ested  in  the  halftone  cuts  by  which  he 
•  is  enabled  to  print  the  pictures  of  mo- 
tion picture  stars,  scenes  from  plays, 
etc..  in  his  house  organ  or  his  news- 
paper publicity  and  advertisements. 

For  the  sake  of  simplicity  the  proc- 
ess of  making  the  half  tone  cut  may 
be  passed  over,  being  largely  a  matter 
|  of  photography,  optics  and  chemistry. 
..The  exhibitor  is  concerned  more  especiallj"  with  the  char- 
acter of  the  finished  product. 

A  half  tone  cut  is  really  just  a  piece  oi  metal  cut  into 
Ijflp-    This   is  accomplished  in   the   process  mentioned 
above  by  the  use  of  a  screen.    The  screen  is  a  sheet 
(of.glass  ruled  with  fine  lines,  crosswise,  which  when  held 
to  the  light  looks  very  much   like   a  fine   wire  screen. 
These  lines  are  etched  into  the  metal  plate  along  with 

I     'Director  of  Publicity,  Mjtual  Film  Corporation. 


THE  accompanying  article 
H  on  photo-engraving  and 
1  its  particular  application  to 
I  the  business  of  the  motion 
1  pictures  is  especially  recom- 
1  mended  for  consideration  by 
I  exhibitors.  Mr.  Terry  Ram- 
§1  saye  has  incorporated  into 
|  the  article  a  wealth  of  prac- 
§j  tical  .  information  which 
§j  forms  an  explanatory  guide 
jj  for  exhibitors  in  preparing 
1  illustrations  for  their  house 
1  organs,  programs  and  news- 
1  paper  advertising.  The  arti- 
[  cle  in  a  clear,  concise  man- 
1  ner  explains  the  possibilities 
§}  of  the  processes  of  photo- 
■  engraving  and  also  their  lim- 
1  ttations.  Upon  request  any 
1  additional  information  de- 
1  sired  about  the  mechanics  of 
m  illustration  will  be  forwarded 
|{  to  exhibitors. — The  Editor. 


the  picture  by  photographic  and  chemical  processes  and 
between  the  criss-cross  lines  the  dots  stand  out  to  receive 
the  ink  from  the  press  and  transfer  it  in  these  same  dots 
to  the  paper.  The  dots  of  the  half  tone  cut  are  big  and 
thick,  running  close  together  in  the  dark  parts  of  the  cut; 
that  is,  the  shadows  of  the  face  or  figure,  in  the  eyebrows, 
etc.  The  dots  are  very  tiny  indeed  in  the  light  parts  of 
the  figure  on  the  cut,  as  for  instance  in  the  whites  of  the 
eyes,  the  cheek  bones  or  the  tip  of  the  nose.  There  are 
just  as  many  dots  in  one  part  of  the 
cut  as  another,  but  the  difference  in 
the  sizes  of  the  dots  makes  the  differ- 
ence in  the  tones  and  makes  the  pic- 
ture possible. 

The  fineness  or  coarseness  of  the 
screen  used  determines  the  coarse- 
ness or  fineness  of  the  cut.  Coarse 
screen  cuts  are  made  to  print  on 
rough,  cheap  paper.  Fine  cuts  are 
made  for  printing  on  well  finished,  ex- 
pensive papers.  Of  course  the  finer 
the  cut  the  more  dots  to  the  inch 
and  therefore  the  more  quality  and 
tone  value  the  cut  can  reproduce. 
\  our  newspaper  uses  cuts  made  with 
a  coarse  screen  having  either  55  or 
65  lines  to  the  inch.  The  newspaper 
cut  is,  however,  called  a  "55"  or  "65" 
screen  cut.  The  cuts  in  the  "Exhibi- 
tors Herald"  and  mort  other  standard 
trade  papers  are  much  finer,  running 
from  110  to  133  screen. 

"Fine"  Cuts  for  Good  Paper 
Xow  these  fine  cuts,  while  they 
give   perfect   quality   on   fine  paper 
stock,  cannot  be  used  in  newspapers 
or  on  cheap  program  stock  for  the 
reason  that  the  tiny  dots  of  a  fine 
cut  when   printed  on  coarse  paper 
i?     tend     to    blur    and    run  together 
where   the  roughness  of   the  paper 
crowds  up  between  the  dots  and  smears  the  ink. 

It  is  therefore  useless  to  try  to  print  a  trade  paper,  half 
tone  in  the  newspaper.  Hundreds  of  requests  are  received 
every  week  by  the  big  picture  concerns'  publicity  depart- 
ments from  theater  men  who  want  to  reproduce  in  news- 
paper advertising  some  of  the  handsome  cuts  of  stars  seen 
in  the  trade  paper  ads.  The  only  way  it  can  be  done  is  to 
make  a  new  cut  from  the  original  photograph,  using  a 
coarse  screen.    Of  course  it  is  possible  for  the  exhibitor 

(Continued  on  page  30) 


THE  ABOVE  PICTURES  OF  MISS   ED V A  GOODRICH.  MUTUAL  STAR.  ILLUSTR\TE  MR. 
STRATIXG   THE    PRINTING    RESULTS  OBTAINED  FROM  A   133-SCREEN  CUT  (RIGHT), 

AND  A  33-SCREEN  CUT  (CENTER) 


RAMSAYE'S  ARTICLE  DEMON"- 
A  65-SCREEN  CUT  (LEFT), 


20 


EXHIBITORS  HERALD 


JAMES  SHELDON,  OF  SERIAL  FAME,  MADE 

PRESIDENT  OF  EMPIRE  ALL-STAR  CORP. 


Was  Former  Chief  of  Syndicate  Film  Corporation  Which 
Brought  Out  "The  Million  Dollar  Mystery"  Film; 
Discusses  Forthcoming  Plays 


James  M.  Sheldon  was  elected  pres- 
ident of  the  Empire  All-Star  Corpora- 
tion at  a  meeting  of  the  Board  of 
Directors  of  that  company  held  on 
Friday,  July  27. 

Mr.  Sheldon  was  formerly  president 
of  the  Syndicate  Film  Corporation, 
which  brought  out  "The  Million  Dol- 
lar Mystery,"  the  serial  that  estab- 
lished a  record  for  continued  photo- 
play productions. 

Recently  Mr.  Sheldon,  as  president 
of  the  Randolph  Film  Corporation, 
succeeded  in  securing  Billie  Burke  for 
a  serial  made  by  George  Kleine.  Mr. 
Sheldon  in  the  trade  is  frequently  re- 
ferred to  as  "the  man  who  put  the 
serial  on  the  map,"  owing  to  his  un- 
usual talent  for  exploiting  the  kind  of 
entertainment  that  has  grown  to  be 
so  popular.  At  a  time  when  serials 
were  scoffed  at  Mr.  Sheldon's  faith  in 
their  box  office  possibilities  was  so 
steadfast  that  he  launched  "The  Mil- 
lion Dollar  Mystery." 

For  twelve  years  prior  to  entering 
the  film  industry  Mr.  Sheldon  was  en- 
gaged in  the  practice  of  law  in  Chi- 
cago. 

In  discussing  the  forthcoming  ac- 
tivities of  the  Empire  All-Star  Cor- 
poration, Mr.  Sheldon  said:  "As  has 
been  announced  in  the  trade  journals, 
the  Empire  All-Star  Corporation  was 
organized  especially  to  produce  the 
Charles  Frohman  successes  in  motion 
pictures.  In  undertaking  the  filming 
of  these  subjects  we  have  some  of  the 
greatest  stars  in  the  world — such  box 
office  magnets  as  Julia  Sanderson, 
Ann  Murdock,  Olive  Tell  and  Wil- 


liam Gillette.  We  have  at  our  com- 
mand all  the  unlimited  resources  of 
the  Charles  Frohman  organization,  in- 
cluding a  wealth  of  scenery,  costumes, 
properties  and  rights  to  the  famous 
Charles  Frohman  successes. 


JAMES  M.  SHELDON 
President  Empire  All-Star  Corporation 

"The  public  has  already  shown  its 
appreciation  of  the  frohman  offerings 
— they  have  packed  theaters  the  world 
over  as  speaking  stage  attractions. 
Xow  in  motion  pictures  they  will  ap- 
peal to  still  other  millions  and  the  ex- 
hibitors of  the  country  are  sure  to 
profit  tremendously  through  their 
presentation." 


BRENON'S  "FALL  OF  THE  ROMANOFFS"  FEATURE 
NOT  TO  EXCEED  EIGHT  REELS,  IS  PROMISE 


Herbert  Brenon,  who  is  just  com- 
pleting his  production,  "The  Fall  of 
the  Romanoffs,"  has  announced  that 
his  new  feature  will  not  exceed  eight 
reels.  He  has  made  all  his  pictures 
within  the  past  year  eight  reels  and 
now  has  decided  that  his  future  pro- 
ductions will  never  exceed  that  limit. 

"Eight  reels,"  says  Mr.  Brenon,.  "is 
the  ideal  length. for  a  feature  picture 
for  special  productions.  An  eight-reel 
picture  runs  about  two  hours.  The 
theater,  which  is  a  much  older  art 
than  ours,  discovered  through  years 
of  experience  exactly  how  much  en- 
tertainment the  public  can  stand  and 
profiting  by  this  knowledge  have  sift- 


ed their  performances  down  to  two 
hours  and  a  half. 

"Theatrical  managers  have  learned 
by  experience,  too,  that  there  is  such 
a  thing  as  over-dosing  the  public. 

"In  the  theater  the  very  longest  of 
plays  begins  at  8:15  and  continues  till 
11  o'clock.  There  are  usually  two  in- 
termissions of  eight  minutes  each,  and 
with  fifteen  minutes  for  an  intermis- 
sion and  an  overture,  that  leaves  two 
and  a  quarter  hours  of  actual  theatri- 
cal entertainment.  To  keep  an  audi- 
ence too  long  in  their  seats,  they  have 
learned,  means  that  they  begin  to  get 
restless,  and  no  matter  how  good  the 
play  may  be  they  begin  to  get  bored." 


SHAMROCK  CORP. 
OF  TEXAS  TO  MAKE 
WESTERN  SERIES 


Contracts  with  N.  Y.  Com- 
pany to  Deliver  a  Two- 
Reel  Film  Monthly 


The  Shamrock  Photoplay  Corpora- 
tion, located  at  San  J'ose,  Cal.,  has 
contracted  with  a  New  York  film 
company  to  make  one  two-reel  "west- 
ern" a  month  for  the  next  year. 

The  first  picture,  "Jim  of  the  3-C 
Ranch,"  will  be  ready  about  Septem- 
ber 5.  Work  on  the  film  now  is  be- 
ing pushed  at  the  studio.  The 
scenario  was  written  by  P.  S.  Mc- 
Geeney,  of  San  Antonio. 

The  concern  is  backed  by  San 
Antonioans,  and  it  is  claimed  that 
they  have  an  ideal  location  for  tak- 
ing motion  pictures  of  the  Western 
variety. 


iTHEL  CLAYTON  HAS 
NOVEL  V/ORLD  FILM  IN 
"THE  WOMAN  BENEATH" 


In  Role  of  New  York  Society  Bud 
She  Weds  Westerner  for  Money, 
but  Froves  Her  Worth 

The  next  Ethel  Clayton  play  for 
World- Pictures  Brady-made  is  "The 
Woman  Reneath,"  in  whicli  a  New 
York  society  girl  marries  a  rich  west- 
erner for  his  money  and  does  not 
think  she  cares  for  him  until  he  ap- 
parently "goes  broke."  Then  she 
pitches  in  to  help  him,  although  he 
has  been  fooling  all  the  time  about 
that  financial  disaster,  and  shows  him 
that  under  the  society  bud  exterior 
she  is  pure  gold. 


It's  the  Mysterious 

Lucky  Card 


EXHIBITORS  HERALD 


21 


'ONE  LAW  FOR  BOTH"  PLEASES  RUSSIANS  AT 

CHICAGO  ZIEGFELD  THEATER  OPENING 


Ivan  Abramson  Five-reel  Dramatic  Feature,  Being  Issued 
by  Owl  Features,  Inc.,  Is  Strong  Drama  Linking 
America  and  Newest  Republic 


Following  long  and  successful  runs 
in  the  biggest  Eastern  motion  picture 
theaters,  including  a  successful 
Broadway  engagement,  "One  Law  for 
Both,"  the  Ivan  Abramson  five-reel 
dramatic  feature,  opened  its  Michigan 
avenue  run  in  Chicago  at  the  Zieg- 
fcld  Theater  Saturday,  August  4. 

This  production  is  being  issued  to 
the  exhibitors  of  the  central  states 
by  the  Owl  Features,  Inc.,  of  Chi- 
cago, with  the  main  exchange  in  the 
Mailers  Building.  Chicago. 

The  Russian  commission,  composed 
of  some  of  the  most  distinguished 
men  of  the  new  Russian  republic, 
viewed  the  picture  on  the  opening 
night  as  the  guests  of  Alfred  Ham- 


The  camera  crew  of  the  Rothacker 
Film  Manufacturing  Company,  in 
charge  of  Harry  Birch,  has  finished  a 
series  of   pictures   at    Glacier  Park, 


burger,  who  operates  the  Ziegfeld 
Theater. 

The  members  of  the  commission 
were  enthusiastic  over  the  production, 
which  in  theme  links  America  and 
Russia  together.  The  film  is  highly 
dramatic  and  is  said  to  have  been  re- 
ceived with  acclaim  throughout  the 
states  where  it  has  been  shown. 

The  story  concerns  a  young  Rus- 
*sian  girl  immersed  in  the  revolution- 
ary politics  of  a  small  circle  of 
friends,  who  gives  herself  to  the  gov- 
ernor in  order  to  spare  her  friends, 
but  most  particularly  her  younger 
brother,  from  certain  death.  Later  she 
comes  to  America,  where  the  web 
of  a  great  romance  is  woven,  which 
is  worked  up  to  an  absorbing  climax. 


Mont.,  and  is  returning  to  Chicago 
preparatory  to  handling  some  scenic 
subjects  in  the  east.  Another  crew 
under  B.  Grenelle  left  August  4  for 


Yellowstone  Park  to  take  a  complete 
series  of  motion  pictures  of  wild  ani- 
mal life  in  that  territory. 

To  Film  Military  Camp 

To  secure  pictures  of  the  military 
concentration  camp  at  Little  Rock, 
Ark.,  a  copy  of  which  will  be  sent  to 
the  American  soldiers  in  France  by 
the  United  States  government,  an- 
other crew  from  the  Rothacker  stu- 
dios left  July  31,  in  charge  of  C.  C. 
Fetty. 

E.  F.  Mooney  of  the  Rothacker 
Sales  Department  has  returned  from 
Buffalo,  X.  Y.,  where  he  delivered  an 
illustrated  talk  on  motion  picture  ad- 
vertising before  a  big  gathering  of  the 
Xational  Founders  Association.  A 
multiple  reel  of  pictures  showing 
foundry  work,  which  was  made  at  the 
Rothacker  studios,  was  shown. 

Jack  Byrne  of  the  production  de- 
partment also  gave  a  special  exhibi- 
tion of  industrial  films  at  the  Strand 
Theater,  Syracuse,  X.  Y.,  as  well  as  a 
double  reel  illustrating  the  mincemeat 
industry. 

Taking  a  Five-Reeler 

At  the  Diversey  Parkway  plant, 
Wesley  Smith,  chief  cameraman,  is 
engaged  in  photographing  a  five-reel 
feature,  entitled  "The  Penny  Philan- 
thropist." Pictures  were  recently  made 
at  Fort  Sheridan,  111.,  and  at  the 
Great  Lakes  Xaval  Training  Station 
at  Lake  Bluff  by  Cameraman  Frank 
Kirchner. 


ROTHACKER  EMPLOYEES 

HAVE  DAY  OF  OUTING 

About  160  members  of  the  Roth- 
acker Pleasure  Club,  composed  of 
employees  of  the  Rothacker  Film 
Manufacturing  Company  plant,  Chi- 
cago, held  an  outing  at  Point  Com- 
fort, near  Chicago,  on  Wednesday, 
August  8. 


BLVEBIRD 

DAY 


DRAMATIC  SCENE  FROM  "ONE  LAW  FOR  BOTH 


ONE   OF   TENSE    MOMENTS    FROM    A    SCENE    IN"    BIG    DRAMA    WHICH  LINKS 
RUSSIA  AND  AMERICA   IN   ROMANCE  (Owl  Features,  Inc.) 


ROTHACKER  STUDIO  AND  FIELD  STAFFS 

ARE  BUSY  WITH  VARIETY  OF  FEATURES 


Picture  Series  of  Glacier  Park,  Mont.,  is  Finished,  While 
Crew  Works  on  Animal  Life  Reels  in  Yellowstone; 
Five  Reeler  Under  Way  at  Plant 


22 


EXHIBITORS  HERALD 


MADGE  EVANS  CO-STARS  WITH  LEW  FIELDS 

IN  NEW  WORLD  FILM,  "CORNER  GROCERY' 


Little  Player  Has  Role  Opposite  Star  of  Orphan  Girl  Who 
Finds  Way  to  Heart  of  Old  Storekeeper; 
Play  Has  Comedy  and  Pathos 


Little  Madge  Evans  will  be  the  co- 
star  with  Lew  Fields  in  "The  Corner 
Grocery,"  shortly  to  be  published  by 
World-PictUres  Brady-made.  Many 
of  Mr.  Fields'  most  effective  scenes 
are  with  the  little  orphan  girl  who 
finds  a  way  into  ,  the  affections  of  the 
gentle-hearted  old  storekeeper  of  this 
comedy  of  the  screen,  with  its  remark- 
ably skillful  blending  of  broad  humor 
and  tender  pathos. 

Stage  Play  Qualities  Preserved 

It  is  said  by  those  who  have  wit- 
nessed the  early  private  showings  of 
the  picture  that  all  the  essential  quali- 
ties of  Adolph  Phillip's  speaking  play 
have  been  preserved  in  the  transition 
from  stage  to  film. 

The  appearance  of  little  Madge  as 
co-star  with  Mr.  Fields  is  a  reminder 
that  the  diminutive  screen  actress  is 
a  very  much  occupied  young  lady. 
Her  first  starring  vehicle,  "The  Little 
Duchess,"  is  the  current  offering  of 


World-Pictures,  showing  a  child  as 
the  pivotal  personage  in  a  distinctly 
human  drama  peopled  almost  entire- 
ly by  grown-ups. 

The  appearance  with  Mr.  Fields 
will  follow  this  publication  after  a 
brief  interval,  and  not  long  afterward 
little  Madge  will  play  the  entirely 
striking  role  of  the  child  in  "The 
Burglar." 

Another  Film  Named  • 

Then  will  come  the  photoplay  upon 
which  the  tiny  Miss  Evans  is  work- 
ing at  present,  the  tentative  title  of 
which  is  "When  Carol  Took  the  Sub- 
way." This  may  be  changed.  The 
picture  is  being  directed  by  Harley 
Knoles,  whose  filming  of  "The  Little 
Duchess"  was  uncommonly  effective. 

The  most  significant  feature  of  the 
raising  of  Madge  Evans  to  planetary 
magnitude  in  the  motion  picture  firma- 
ment is  that  there  is  nothing  juvenile 
about  any  of  the  plays,  excepting  her 
own  personality. 


'A  SLACKER'S  HEART"  IS  SUCCESS  IN  ILLINOIS 

AND  INDIANA,  DECLARE  DISTRIBUTORS 


ii!!:;iiiiiiiiiiiiui!iiiiiii!ii;iiin 

TOKIO  DIVIDES  MEN 

FROM  WOMEN  IN  NEW  j 

FILM  THEATER  RULING  | 

Under  a  new  set  of  rcgula-  8 

tions  just  put  into  effect  by  the  j 

Tokio,  Japan,  police  department  B 

men  and  women  can  no  longer  g 

sit  together  in  theaters  show-  g 

ing  motion  pictures.    The  rea-  g 

son  given  for  the  edict  is  that  1 

the    houses    are    almost    dark  — - 

when  pictures  are  thrown  upon  g 
the  screen. 

Many    of   th-e   Tokio   papers  -=; 

claim   that  the   new  rule   indi-  B 

cates  progress  in  public  morals,  B 

the    Japan    Advertiser   stating:  g 

"Xot    very    long    ago    public  g 

bathing  establishments  made  no  H 

distinction    between    men    and  g 

women;  now  a  policy  of  segre-  jj 
gation  is  to  be  applied  to  mo- 
tion pictures." 

The  Hochi  prints  an  inter-  g 
view  with  Captain  Obata  of  the 

Tokio  police  force,  in  which  he  g 

says  there  are  57  permanent  mo-  B 

tion  picture  theaters  in  Tokio,  B 

this  being  5^4  per  cent  of  the  g 

total  number  in  all  Japan.    All  g 

films  are  inspected  by  the  police  g 

department  and  children  are  not  g 

admitted  on  days  set  aside  for  g 

adults,  and  no  child  under  fif-  El 
teen  is  admitted. 


Seven-part  Patriotic  Drama  with  Strong  Patriotic  Appeal 
to  America  Being  Shown  Successfully  by  Exhib- 
itors, Say  Greiver  &  Herz 


"A  Slacker's  Heart,"  said  to  be  a 
strong  appeal  to  patriotic  America 
and  which  endeavors  to  show  why 
America  is  at  war  with  Germany,  is 
being  shown  with  unexpected  success 
in  Illinois  and  Indiana,  Greiver  & 
Herz,  the  distributors,  announce  at  the 
Chicago  office. 

This  seven-part  drama  made  by  the 
Emerald  Motion  Picture  Corporation 
is  being  published  to  the  trade  by 
Greiver  &  Herz,  who  control  the 
rights  in  the  two  states. 

The  drama  is  enacted  by  a  capable 
cast  which  is  headed  by  Edward  Ar- 
nold and  Byrdine  Zuber,  two  well 
known  film  players.  The  film  shows 
that  America  is  not  a  nation  of  slack- 
ers; shows  the  propaganda  to  make 
this  a  nation  of  pacifists,  and  dispels 
any  illusion  as  to  the  designs  of  Ger- 
many against  this  country,  it  is  point- 
ed out. 

"Hash  and  Hearts,"  the  first  of  the 
Midget  Comedy  brand,  also  is  being 
handled  by  Greiver  &  Herz  from  the 
Chicago  exchange"  in  the  Consumers 
Building.  This  comedy  played  a  solid 
week,  starting  July  30,  at  the  Star 
Theater  in  the  Chicago  "loop"  district. 


These  films  are  being  issued  on  the  bi- 
weekly basis. 


St.  John,  X.  B. — Miss  Rose  Tapleyj 
has  accepted  an  invitation  to  the  i 
Motion  Picture  Exhibitors'  League  of 
the  Maritime  Provinces  and  will  ap- 
pear at  the  convention  to  be  held  a 
St.  John  in  September. 


ZAMBRENO  GETS  NATURALIST  FILM  SERIES 

FOR  ILLINOIS,  INDIANA  AND  S.  WISCONSW 


Salisbury-Rex  Beach-Mary  Roberts  Rinehart  Pictures  o: 
South  and  Central  America  to  Be  Issued  by  Unity 
Photoplays  Company,  Chicago 


Frank  Zambreno,  president  of  the 
Unity  Photoplays  Company,  an- 
nounces that  his  company  has  secured 
the  Illinois,  Indiana  and  Southern 
Wisconsin  rights  to  the  Edward  A. 
Salisbury-Rex  Beach-Mary  Roberts 
Rinehart  naturalist  series  of  films. 

These  pictures  are  in  sixteen  reels 
and  when  shown  at  the  Rialto  The- 
ater, New  York,  created  renewed  in- 
terest in  South  America  and  Central 
America,  where  they  were  taken. 

Mr.  Salisbury  spent  more  than  a 
year  on  his  cruise  and  covered  12,000 
miles  in  his  motor  boat.  He  wras  ac- 
companied by  Rex  Beach,  author, 
hunter  and  adventurer;  Prof.  George 
Stone  of  the  University  of  California, 


as  well  as  Mary  Roberts  Rinehart  an 
her  husband. 

Mr.  Beach  appears  in  many  of  th 
pictures,  as  does  Mrs.  Rinehart.  -Man 
scenes  of  interest  around  Cape  Ha 
teras,  Jacksonville,  Swan  Island,  C( 
Ion,  Nicaragua  and  other  points  ai 
"shown.  In  the  San  Bias  Indian  coui 
try,  scattered  over  365  islands,  mar 
interesting  scenes  were  secured.  The: 
were  the  only  continental  Indiai 
ever  visited  by  Columbus,  who  di 
covered  them  on  his  third  voyag 
Of  special  interest  are  the  tropic! 
pictures,  which  were  secured  in  spi| 
of  many  handicaps,  including  rains  ai 
cloudy  weather,  which  is  described 
"eternal"  in  this  country. 


EXHIBITORS  HERALD 


23 


TE1TEL,  CHICAGO 
FILM  RENOVATOR, 
CALLED  IN  DRAFT 


Liberty  Army  May  Take  Him 
from  Big  Film  Clean- 
ing Business 


A.  Teitel,  the  Chicago  film  reno- 
vator, with  offices  at  112  North  La 
Salle  street,  who  for  the  past  two 
years  has  done  the  major  portion  of 
film  cleaning  for  the  trade  in  Minne- 
apolis, Chicago,  Milwaukee  and  St. 
Paul,  is  among  the  first  men  in  the 
Chicago  trade  to  be  called  to  the 
colors  of  the  new  Liberty  Army. 

Mr.  Teitel's  draft  number  is  3,701. 
Upon  notification  from  the  Chicago 
bureau  he  took  his  place  in  the  ranks 
of  the  drafted  men  and  marched  in 
the  parade  through  the  "loop"  dis- 
trict on  Saturday.  August  4. 


A.  TEITEL 
,  Chicago  Film  Cleaner 

.  Although  unknown  to  the  trade, 
About  two  years  ago  Mr.  Teitel 
apened  offices  and  announced  that  he 
iad  discovered  a  new  chemical  proc- 
;ss  for  cleaning  film.  It  took  con- 
siderable length  of  time  to  get  the 
mention  of  the  dubious  trade,  but  af- 
:er  doing  work  for  three  exchanges 
ie  established  an  enviable  reputation 
■vhich  soon  spread  throughout  the 
:entral  states  film  centers.  His  busi- 
less  has  grown  steadily,  until  at  the 
present  time  he  has  one  of  the  largest 
ilm  renovating  establishments  in  the 
:ountry. 

Mr.  Teitel's  concern  has  cleaned 
ind  inspected  prints  of  some  of  the 
nost  pretentious  productions  on  the 
American  market. 

The  latest  big  feature  which  passed 
hrough  the  Teitel  cleaning  plant  was 
Twenty  Thousand  Leagues  Under 
he  Sea."   In  appreciation  of  the  work 


the  following  letter  was  received: 

Mr.  A.  Teitel. 

112  N.  La  Salle  St., 

Chicago. 

Dear  Sir: 

We  want  to  congratulate  you  for  your  work 
on  "Twenty  Thousand  Leagues  Under  the 
Sea,"  as  the  print  which  you  cleaned  for  us 
gives  us  the  same  satisfaction  as  a  brand  new 
copv. 

A.  T.  GOLDMAN". 
"Twenty  Thousand  Leagues"  Mgr., 

Wisconsin  District. 

Mr.  Teitel  declares  that  during  the 
past  two  years  he  has  received  letters 
of  commendation  from  some  of  the 
biggest  exchanges  in  the  central 
state. 


Charles  E.  Hollander  of  Newark, 
Ohio,  has  taken  out  papers  of  incor- 
poration for  the  Kinardt  Company  of 
Newark  and  will  place  on  the  market 
a  new  motion  picture  projection  ma- 
chine. The  company  is  incorporated 
for  $17,000. 

Is  Great  Improvement 

The  new  machine  is  said  to  be  a 
great  improvement  over  the  present 
machines.  The  greatest  departure  is 
the  elimination  of  the  shutter,  which 
does  away  with  all  flickering,  espe- 
cially when  the  film  is  being  run  slow- 
ly. This  is  done  by  prismatic  reflec- 
tion and  permits  the  projection  of 
films  either  fast  or  slow,  with  no 
effect  on  the  picture  as  a  whole,  nor 
does  the  chance  for  ignition  of  the 
film  become  greater,  or  even  as  much, 
it  is  said,  notwithstanding  the  light 


Messrs.  Goldstine  and  Elliott  of  the 
Artcraft  and  Paramount  corporations 
have  just  closed  a  deal  with  Alfred 
Hamburger  of  Chicago  for  the  show- 
ing of  all  features  of  these  two  com- 
panies in  the  Hamburger  chain  of 
theaters: 

Mr.  Hamburger  will  have  first  run 
of  such  stars  as  Douglas  Fairbanks, 
Mary  Pickford,  Marguerite  Clark, 
Olga  Petrova.  Sessue  Hayakawa, 
George  M.  Cohan,  Elsie  Ferguson, 
Geraldine  Farrar,  Julian  Eltinge, 
Billie  Burke,  Pauline  Frederick,  Lina 
Cavalieri,  Ann  Pennington,  Jack 
Pickford,  William  S.  Hart,  Charles 
Ray,  George  Beban,  Wallace  Reid 
and  Enid  Bennett,  as  well  as  the  ex- 


ESSANAY  TO  FEATURE 

TAYLOR  HOLMES  IN  A 

SATURDAY  POST  STORY 

"Efficiency  Edgar's  Courtship"  Will 
Be  Next  Vehicle  Starring 
Noted  Player 

•  "Efficiency  Edgar's  Courtship."  the 
Essanay  picture  in  which  Taylor 
Holmes  is  shortly  to  appear,  was 
adapted  from  a  story  written  by  Clar- 
ence Buddington  Kelland  and  pub- 
lished in  the  Saturday  Evening  Post. 


passes  through  the  film  in  much  the 
same  way  as  it  does  in  machines  now 
in  use. 

Standard  films  can  be  used,  but  a 
special  film  is  suggested  which  will 
net  a  saving  of  50  per  cent,  it  is 
claimed.  The  film  runs  through  the 
machine  steadily,  instead  of  by  jerks, 
as  at  present,  due  to  the  shutter  pro- 
jection. 

Soon  to  Be  Marketed 

It  is  said  the  method  of  operation 
by  reason  of  the  new  device  makes 
motion  pictures  more  restful  to  the 
eye  than  the  old  style  method  of 
blending  one  picture  into  another  by 
means  of  the  shutter. 

A  number  of  Newark,  Ohio,  busi- 
ness men  are  interested  in  the  pro- 
ject. The  machine  has  been  per- 
fected and  as  rapidly  as  possible  will 
be  built  and  placed  on  the  market. 


elusive  productions  of  D.  W.  Griffith 
and  Cecil  B.  DeMille.  Added  to  these 
will  be  the  Mack  Sennett  comedies. 

Mr.  Hamburger  is  arranging  to  pre- 
sent the  Artcraft-Paramount  features 
in  his  chain  of  theaters  with  aug- 
mented orchestras  and  special  music. 
The  Ziegfeld  Theater  on  Michigan 
avenue  will  be  the  first  downtown 
Chicago  theater  to  present  this 
$200,000  program.  On  the  South  Side 
the  Twentieth  Century,  Grand  Oak 
and  Willard  will  show  them  first  and 
on  the  North  Side  of  Chicago  they 
will  be  presented  at  the  Pine  Grove 
and  the  Albany  Park  theaters.  It  is 
said  a  $10,000  deposit  was  required  to 
secure  the  program. 


NO  SHUTTER  ON  NEWEST  PROJECTION 

MACHINE  SOON  TO  BE  PLACED  ON  MARKET 


C.  E.  Hollander  of  Newark,  Ohio,  Incorporates  Kinardt 
Company  to  Handle  Invention  Which  Does  Away 
with  Flicker  in  Slow-run  Reels 


ALFRED  HAMBURGER  SIGNS  ALL  PARAMOUNT 
AND  ARTCRAFT  FILMS  FOR  THEATER  CHAIN 


Will  Have  First  Run  of  Galaxy  of  Notable  Stars  in  His 
Chicago  Houses;  Paid  $10,000  Deposit, 
It  Is  Said 


24 


EXHIBITORS  HERALD 


'THE  MANX-MAN,"  ADAPTED  FROM  CAINE  BOOK, 
OPENS  AT  CRITERION,  IN  NEW  YORK,  AUGUST  13 


Scenes  of  Film  Were  Laid  and  Actually  Photographed  on 
the  Isle  of  Man;  Elizabeth  Risdon,  Fred  Groves 
and  Henry  Ainley  Featured 


When  "The  Manx-Man,"  in  its  film 
version  of  the  greatest  of  Hall  Cainc's 
narratives,  is  disclosed  for  the  first 
time  at  the  Criterion  Theater  in  New 
York,  Monday,  August  13,  one  of  the 
most  ambitious  attempts  at  photo- 
dramatics  ever  screened  is  promised. 

The  film  story  is  based  on  what 
many  consider  Hall  Caine's  best  work. 
The  scenario  was  written  by  Hall 
Caine  and  George  Loane  Tucker,  the 
latter  a  well  known  director. 

All  the  scenes  were  laid  and  taken 
on  the  Isle  of  Man,  with  thousands 
of  the  native  islanders  to  help,  thus 
giving  the  proper  background  and  at- 
mosphere. All  the  outdoor  scenes  are 
of  the  native  fields  and  rock-ribbed 
shores  of  the  isle.  The  homes,  inns, 
court  halls  and  other  interiors  are  the 
same  that  Hall  Caine  described  in  his 
novel,  and  the  same  that  George 
Loane  Tucker  found  when  he  went 


among  the  Manx-Men.  Many  of  the 
characters,  notably  the  native  peasant- 
ry and  soldiery,  are  the  actual  inhab- 
itants of  the  island  who,  through  gov- 
ernment co-operation,  were  permitted 
to  make  universal  holiday  when  their 
services  were  needed  by  Mr.  Tucker 
to  immortalize  their  quaint  little  coun- 
try on  the  screen. 

The  enterprise  which  has  made 
"  The  Manx-Man"  a  screen  version  is 
distinctly  American.  Not  only  was 
the  acting  company,  with  perhaps  two 
notable  exceptions,  an  American  com- 
pany, but  the  picture  is  controlled  and 
promoted  through  Henry  I.  Brook 
and  his  associates. 

The  names  that  first  attract  atten- 
tion among  the  actors  are  those  of 
Elizabeth  Risdon,  Fred  Groves  and 
Henry  Ainley.  Miss  Risdon  is  more 
than  well  known  on  the  New  York 
stage. 


'LITTLE  MISS  OPTIMIST"  IS  NEXT  DRAMATIC 

FEATURE  WHICH  STARS  VIVIAN  MARTIN 


Vivian  Martin's  first  star  picture 
under  the  new  Paramount  plan  is 
"Little  Miss  Optimist,"  written  espe- 
cially for  her  by  Gardner  Hunting. 

Miss  Martin  plays  the  part  of  a  girl 
newsie,  Maisie-Rosie.  Early  parts  of 
the  picture  show  the  delivery  of  a  big 
morning  newspaper  with  the  heroine 
struggling  with  real  newsboys  for  her 
share  of  papers.  As  a  newsie  she 
meets  Deal  Hendrie,  son  of  a  wealthy 
family,    but    practically  starving  be-  . 


cause  of  his  decision  to  be  a  musician 
against  his  father's  wishes.  Maisie 
brings  the  lad  back  to  hope  and  a  new 
life  and  he  eventually  gets  a  position 
as  organist.  A  big  romance  is  inter- 
woven in  this  new  film  subject. 

Tom  Moore,  brother  of  Owen 
Moore,  a  clever  juvenile,  is  leading 
man  for  Miss  Martin.  He  recently 
scored  successes  with  Mae  Murray  in 
"The  Primrose  Ring"  and  with  Sessue 
Hayakawa  in  "The  Jaguar's  Claws." 


THE  WORLD  FOR  SALE"  IS  BLACKTON'S  FIRST 
PRODUCTION  TO  BE  MADE  FOR  PARAMOUNT 


J.  Stuart  Rlackton,  whose  affiliation 
with  Paramount  was  announced  re- 
cently, has  begun  his  first  big  spec- 
tacular feature  for  publication  by 
that  organization.  In  Mr.  Blackton's 
announcement  of  his  new  association 
he  stated  that  he  held  the  picture 
rights  to  almost  all  of  Sir  Gilbert 
Parker's  books.  His  first  Paramount 
picture  will  be  an  adaptation  of  one 
of  the  most  famous  of  the  English- 
Canadian  author's  novels,  "The  World 
for  Sale." 

Mr.  Blackton  has  adapted  the 
story  to  film  purposes,  has  super- 
vised the  writing  of  the  scenario  and 
is  personally  engaged  in  the  direction 
and  all  tin-  technical  details  of  the 
massive  production.     Work  was  be- 


gun under  his  direction  in  New  Jer- 
sey last  week  where  some  of  the  ex- 
teriors are  being  taken.  The  interior 
scenes  will  be  filmed  in  Brooklyn 
where  Mr.  Blackton  has  his  studios 
ready  for  any  requirement  of  interior 
work. 

The  announcement  of  the  members 
of  the  cast  in  "The  World  for  Sale" 
is  expected  next  week. 


Montreal.  Que. — Mr.  Bouget,  owner 
of  the  National  Biograph,  Notre 
Dame  Street  W.,  Montreal,  has  made 
extensive  improvements  in  his  theater, 
lie  is  installing  an  organ  and  has 
placed  an  order  with  Perkins  Electric 
Company  for  two  simplex  machines 
and  a  double  SO  Hertner  transverter. 


CENSORED  FILMS 
CAN  BE  RECALLED 
IN  PENNSYLVANIA 


Harrisburg,  Pa. — According  to  a  deT 
cision  of  Deputy  Attorney  General 
Joseph  L.  Kun,  the  State  Board  of 
Censors  has  authority  to  recall  an  ap- 
proval of  a  film  unless  rights  have 
been  acquired  or  have  intervened, 
which  a  recall  would  disturb. 

This  opinion  was  given  Frank  P. 
Shattuck,  the  newly  appointed  chair-, 
man  of  the  motion  picture  censor 
board.  The  opinion  says  that  while 
the  act  does  not  expressly  authorize  a 
recall  "the  intent  is  clear  to  con>titute 
the  board  a  bulwark  of  the  people 
against  sacrilegious,  indecent  and  im- 
moral motion  pictures,"  and  say-  that 
if  the  power  is  given  to  recall  a  dis- 
approval there  is  certainly  power  to 
recall  an  approval. 


ERNEST  SHIPMAN  QUITS 
WILLIAMSON  BROS.;  TO 
PRODUCE  FIVE-REELER 

Ernest  Shipman,  general  manager 
of  the  Williamson  Bros.,  with  offices 
in  the  Longacre  building,  New  \  ork 
city,  has  resigned  and  will  embark  in 
the  producing  business  early  in  the 
fall. 

Mr.  Shipman  intends  to  produce  a 
five-reel  feature  in  which  Nell  Ship- 
man  will  be  the  featured  star.  The 
title  of  the  film  has  not  as  yet  been 
announced. 

Mr.  Shipman  severed  his  connection 
with  Williamson  Bros,  on  August  4. 


It's  the  Mysterious 

Lucky  Card 


Bessie  Barriscale  in 

"BORROWED  PLUMAGE" 

Triangle  drama;  five  parts;  published  July  29 

As  a  whole  Clean-cut  feature 

Story     _  — Costume  play 

Star   _  _  Attractive 

Support      Exceptional 

Settings   -      Fine 

Photography     Very  good 

Bessie  Barriscale  had  the  Covent  Garden  Theater,  Chi- 
cago, ringing  with  laughter  with  her  antics  in  "Borrowed 
Plumage,"  a  story  of  Ireland  back  in  the  days  of  John 
Paul  Jones. 

It  is  a  costume  play,  well  produced,  and  though  slight 
in  texture,  holds  the  interest  by  reason  of  being  well 
acted  and  well  staged.  Many  elaborate  sets  have  been 
used  and  the  atmosphere  of  the  Emerald  Isle  in  the  days 
of  wigs  and  snuff  boxes  is  faithful  in  every  detail. 


A  SCENE  FROM  "BORROWED  PLUMAGE,"  STARRING 
BESSIE  BARRISCALE  (Triangle.) 

Raymond  West  directed  the  story,  which  was  written 
by  J.  G.  Hawk  and  produced  some  time  ago  at  the  Ince 
studios  and  is  now  being  published  on  the  Triangle  pro- 
gram. 

The  story:  Word  is  brought  to  the  inmates  of  a 
castle  on  an  island  near  the  mainland  of  England  during 
the  American  revolution  that  Paul  Jones  in  the  Bon 
Homme  Richard  is  hovering  near.  In  peril  of  their  lives 
the  household  flees.  All  but  the  scullery  maid,  who  re- 
mains behind  and  has  a  glorious  time  masquerading  as 
the  lady  of  the  castle,  in  silks  and  satins  left  behind.  She 
is  mistaken  for  the  lady  of  the  castle,  but  is  recognized 
by  her  former  sweetheart,  who  has  his  home  in  America, 
and  after  saving  him  from  the  English  soldiers  who  have 
been  summoned  to  the  castle,  she  sets  sail  for  Virginia 
with  her  lover,  the  good  priest  of  the  island  having  per- 
formed the  ceremony  on  the  beach. 


"HASH  AND  HEARTS" 

The  Greiver  &  Herz  Company  has  for  distribution  a 
comedy  that  should  prove  successful  to  the  exhibitors, 
both  because  it  is  unique  and  humorous. 

The  entire  cast  is  composed  of  midgets,  witli  the  ex- 
ception of  one  man,  who  is  m  love  with  one  of  the  lady- 
midgets.  This  same  lady  is  loved  by  a  man  more  her 
own  size  and  they  get  into  many  humorous  scrapes. 

The  subtitles  are  good..  The  audiences  at  the  Star 
Theater,  Chicago,  were  well  entertained  with  this  comedy 
and  without  a  doubt  patrons  of  other  theaters  should  find 
pleasure  in  "Hash  and  Hearts." 


Ethel  Clayton  in 

"SOULS  ADRIFT" 

World  drama;  five  parts;  published  August  13 


As  a  whole    Admirable  feature 

Story   _  _   Grips 

Star   _  _  Well  cast 

Support   _  Excellent 

Settings     Faithful 

Photograph     Very  good 


"Souls  Adrift"  is  an  entertaining  piece  of  screen  fiction. 
It  contains  excellent  photography,  plenty  of  suspense  and 
is  carefully  acted  throughout. 

The  story  affords  a  good  role  for  Ethel  Clayton,  who 
is  cast  as  the  pampered  daughter  of  a  wealthy  shipbuilder. 
Milton  Sills  gives  her  fine  support  as  Micah  Steele. 

Most  of  the  action  takes  place  on  an  isolated  island 
in  the  Pacific  ocean,  where  the  shipwrecked  couple  are 
cast  by  the  waves  after  the  yacht  on  which  they  are  trav- 
eling is  blown  up.  "The  picture  proved  a  good  drawing 
card  at  the  Covent  Garden,  Chicago,  where  it  was  shown 
last  week. 

The  story:  Micah  Steele,  an  inventor,  is  cheated  of 
both  the  profits  on  his  patent  and  the  hand  of  Elma  Ray- 
bourne  by  Elma's  father.  Micah  secures  employment  as 
second  engineer  on  Raybourne's  yacht  on  a  cruise  around 
the  world.  The  yacht  blows  up  in  the  Pacific  ocean,  and 
Micah  and  Elma  are  cast  up  on  an  island.  During  the 
days  that  follow  Micah  protects  her  and  showers  every 
attention  upon  the  headstrong  girl.  He  saves  her  from  an 
attack  by  pearl  smugglers,  one  of  whom  later  burns  the 
hut  where  she  sleeps.  The  light  attracts  a  passing  vessel 
and  the  following  morning,  realizing  her  love  for  Micah. 
she  begs  him  to  accompany  her  back  to  civilization. 


Franklyn  Farnum  and  Brownie  Vernon  in 

"THE  CLEAN-UP" 

Eluebird  drama;  five  parts;  published  August  6 


As  ?.  whole  _  Excellent 

Story   Entertaining 

Stars       Wei!  cast 

Support  _  Very  good 

Settings       Adequate 

Photography     _  _  Clear 


Franklyn  Farnum  is  excellent  in  "The  Clean-Up." 
Given  a  few  more  stories  such  as  this,  with  the  win- 
some Brownie  Vernon  as  his  leading  lady,  and  exhibitors 
who  book  Bluebirds  will  have  no  trouble  packing  their 
houses. 

The  story  is  one  of  small  town  folks  with  a  penchant 
for  reforms,  who  become  so  imbued  with  the  idea  that 
they  tight  among  themselves  in  their  efforts  to  outdo 
one  another. 

The  play  moves  along  swiftly  and  is  hound  to  hold 
interest  throughout.  It  is  a  clean-cut,  fresh  screen  play, 
well  directed  and  carefully  handled  by  a  cast  which  in- 
cludes Franklyn  Farnum,  Brownie  Vernon,  Mary  Talbot. 
Marc  Fenton,  Martha  Mattox.  Claire  McDowell,  Albert 
McQuarrie  and  William  Human,  all  excellent  in  their 
parts. 

The  story:  Stuari  Adams,  an  advance  agent  for  "The 
Girl  and  the  Garter"  road  show,  leaves  Xew  York  to 
book  the  play  in  a  theater  in  the  town  of  Weston,  which 
is  his  home  town.  En  route  Adams  meets  a  charming 
young  lady  who  is  on  her  way  to  W  eston.  Upon  arrival, 
Adams'  sweetheart  is  waiting  for  him  at  the  station,  but 
she  runs  away  when  she  sees  him  with  the  other  girl. 

However,  Stuart  fixes  affairs  with  her,  but  when  her 
father  learns  that  he  is  advance  agent  for  the  show  he 
forbids  Adams  to  see  Hazel.  An  interview  with  Hazel's 
father  gets  into  the  papers,  and  Adams  is  challenged  to 
an  open  debate  before  the  Reform  League  and  the  Per- 


26 


EXHIBITORS  HERALD 


sonal  Liberty  League.  Adams  gets  a  telegram  from  the 
manager  of  the  show  stating  that  it  has  closed  and  to 
cancel  the  engagement  at  Weston.  He  goes  to  the  meet- 
ing and  pleads  with  the  townspeople  to  get  together,  and 
states  he  will  make  a  sacrifice,  if  they  will,  by  not  permit- 
ting "The  Girl  and  the  Garter"  to  be  shown.  They  agree 
to  this,  and  Adams  is  taken  home  to  Hazel  as  his  reward. 


upon  him  and  stabs  him  to  death.  Then  he  takes  the 
princess  in  his  arms  and,  kissing  her,  promises  to  never 
leave  her  again.  Here  the  children  are  awakened  by  their 
parents  and  the  film  ends. 


Francis  Carpenter,  Virginia  Lee  Corbin  in 

"JACK  AND  THE  BEANSTALK" 

Standard  Pictures-Fox  Film  Co.;  ten  parts;  published 
July  30 

As  a  whole    Unusual 

Story        Fairy  tale 

Stars     Remarkable 

Support    Adequate 

Settings  Elaborate 

Photography   Exquisite 

William  Fox's  initial  child  picture,  entitled  "Jack  and 
the  Beanstalk,"  is  founded  on  the  old  fairy  talc  which 
doubtless  all  children  have  hoard  of.  An  epilogue  set  in 
the  modern  day  has  been  used  to  introduce  the  fairy  story, 
which  is  told  in  the  form  of  a  dream.  The  main  objec- 
tions to  the  picture  are:  First,  its  length;  the  dramatic 
action  is  delayed  by-the  insertion  of  too  many  scenes  just 
to  get  scenic  effects.  This  feature  shows  a  miniature  vil- 
lage, perfect  in  its  completeness,  picturesque  and  amusing 
with  its  tiny  inhabitants  dressed  as  full  grown  men  and 
women.  Second,  the  verbal  story  read  to  little  ones  is 
enough  to  give  them  horrors,  but  the  picturized  version 
abounds  with  scenes  of  brutality  which  are  not  the  things 
for  children  to  see.  And  speaking  of  child  labor!  All  the 
participants  in  the  picture  with  the  exceptions  of  the  giant 
and  giantness  and  the  characters  in  the  very  short  epilogue 
and  prologue  are  child  actors  and  it  is  not  a  pretty  sight 
to  see  a  huge  man  pick  children  up  and  hurl  them  to  the 
floor  where  they  lie  bruised  and  bleeding. 

The  little  lad  who  plays  the  title  role,  Francis  Car- 
penter, is  a  wonderful  little  actor.  Little  Virginia  Lee 
Corbin,  the  heroine  and  princess,  is  adorable  and  brings 
roars  of  laughter  with  her  childish  dignity  and  dainty 
ways.  Violet  Radcliffe,  who  plays  the  count,  affords  many 
amusing  moments  in  her  role  of  a  villain.  Others  in  the 
cast  are  Carmen  Fay  De  Rue,  J.  G.  Tarver,  Vera  Lewis, 
Ralph  Lewis,  Eleanor  Washington  and  lone  Glennon. 

The  whole  production  will  doubtless  have  a  large  fol- 
lowing because  of  its  traditional  story. 

The  story:  While  Jack's  mother  and  Virginia's  mother 
go  to  an  afternoon  tea  the  nurse  reads  the  story  of  Jack 
and  the  Beanstalk.  The  children  are  thrilled  and  decide 
to  go  in  search  of  the  giant  castle.  Jack  brings  his  motor 
car  (toy)  and  meets  Virginia  with  her  bag  at  the  cross 
roads.  They  get  to  a  forest  which  they  believe  to  be  the 
enchanted  woods  but  find  no  castle.  Night  comes  and 
the  children  fall  asleep  and  dream:  Jack  sells  his 
mother's  cow  for  a  handful  of  beans.  The  mother  is 
heart  broken  for  they  are  without  food.  She  throws  the 
beans  out  of  the  window.  During  the  night  they  take 
root,  grow  and  in  the  morning  they  have  reached  and 
disappeared  into  the  sky,  twining  and  intertwining  so  as 
to  form  one  single  stalk.  Jack  and  his  dog  climb  the 
stalk  and  at  the  top  discover  a  beautiful  village,  but  the 
inhabitants  are  in  deadly  fear  of  a  canibalistic  giant.  Jack 
tells  the  king  he  will  rid  them  of  the  giant  who  had  killed 
his  father  and  robbed  Jack's  poor  mother  of  her  rightful 
wealth.  Of  course  the  little  princess  falls  in  love  with 
Jack  and  then  there  is  the  jealous  count  who  plots  against 
Jack  and  his  "happiness.  Many  adventures  ensue  in  futile 
attempts  to  kill  the  giant.  The  climax  is  reached  after 
the  king  dies.  Jack  is  seen  scrambling  down  the  beanstalk 
with  the  princess  in  his  arms,  the  giant  after  him.  He 
reaches  the  ground,  chops  down  the  stalk  and  the  giant 
comes  down  with  it,  breaking  both  legs.    Jack  pounces 


Lou-Tellegen  and  Mary  Fuller  in 

"THE  LONG  TRAIL" 

Famous  Players-Paramount  drama;  five  parts;  published 
July  23 

As  a  whole  _  Distinctive  drama 

Story     _    Stirring 

Stars   _    Very  good 

Support     .Adequate 

Settings   _  In  keeping 

Photography      Clear 

Stories  of  the  timber  country  have  a  certain  appeal 
with  all  audiences  and  this  is  the  case  with  "The  Long 
Trail,"  a  drama  of  the  Canadian  Northwest.  There  is 
excellent  material  in  this  Famous  Players  production  and 
the  author  has  made  his  plot  clean-cut  and  forceful,  with 
an  added  climax  near  the  end  that  serves  to  hold  an 
audience  until  the  last  foot. 

Lou-Tellegen  has  the  principal  role,  that  of  Andre 
Dubois,  a  trapper,  and  opposite  is  Mary  Fuller,  as  Louise 
Graham.  Film  patrons  will  welcome  back  their  old 
favorite.  Pictorially  "The  Long  Trail"  is  a  feast  and 
the  production,  aside  from  some  of  the  love  scenes,  which 
have  been  overdone,  is  up  to  the  Paramount  standard. 

The  story:  Andre,  a  trapper,  meets  Louise  Graham, 
the  poor  niece  of  wealthy  furriers,  who  have  invaded  the 
northern  country  on  pleasure  and  business.  Andre  and 
Louise  are  caught  in  a  blinding  snow  storm  and  are  forced 
to  stay  in  Andre's  cabin  over  night.  Her  wealthy  fiance 
the  following  morning  scorns  her  and  he  and  her  relatives 
leave  her.  Andre  offers  to  wed  her  and  she  accepts.  The 
two  live  apart,  setting  up  a  system  of  double  housekeeping. 
Meanwhile  the  ne'er-do-well  brother  of  Louise  has  enticed 
Michette,  Andre's  little  sister,  from  a  convent  in  Mon- 
treal. He  deserts  her  and  Andre  after  her  death  swears 
vengeance.  Louise's  brother  stumbles  into  camp,  is  rec- 
ognized by  Andre  and  only  her  appeals  save  him.  Andre 
helps  him  across  the  long  trail.  He  is  pursued  by 
mounted  police  for  another  offense,  is  shot  and  Andre 
accused  of  aiding  him  in  his  escape.  Louise  proves  her 
love  by  saying  she  had  given  the  aid  and  her  husband  had 
followed  on  discovering  her  act. 


Emmy  Wehlen  in 

"MISS  ROBINSON  CRUSOE" 

Rolfe -Metro  comedy-drama;  five  parts;  published  July  30 

As  a  whole    Fair 

Story   _  Frivolous 

Star   Piquant 

Support     _  Fair 

Settings     -  In  harmony 

Photography   _  _  _  Clear 

The  average  audience  will  conclude  that  this  is  a  pic- 
ture made  expressly  to  exploit  Emmy  Wehlen's  curls  and 
pouting  lips,  and  not  because  there  was  a  story  to  tell. 
And  the  average  audience  will  have  sized  the  situation 
up  right. 

There  is  some  beautiful  St.  Lawrence  river  scenery, 
where  the  picture  was  made,  but  little  else.  There  are 
close-ups  of  Emmy  Wehlen's  feet,  close-ups  of  her  hair, 
close-ups  of  a  pair  of  trousers  she  dons  for  no  apparent 
reason  at  all  except  to  look  cute,  and  close-ups  of  her 
pout. 

The  supporting  cast  includes  Walter  Miller,  who  plays 
the  asinine  role  of  "Birdie"  Featherstone;  Harold  Ent- 
whistle,  as  a  wealthy  banker  and  diplomat;  Margaret 
Seddon,  Sue  Balfour  and  Augustus  Phillips.  William 
Christy  Cabanne  directed  the  picture  and  wrote  the 
story.    Photography  is  good;  direction,  poor. 

The  story:    Panthea  Strong's  aunt  wishes  her  to  marry 


EXHIBITORS  HERALD 


27 


cealthy  banker;  hence  Bertram  Caesar  Featherstone. 
>  is  courting  Panthea,  carrying  her  dog  and  golf  sticks, 
a  hard  row  to  hoe.  Bertram,  after  Panthea's  engage- 
it  is  announced,  becomes  a  woman  hater  and  goes 
the  Thousand  Islands.  Panthea  also  sojourns  there 
ti  .her  nance  and  meets  Bertram  at  a  masquerade 
ty.  Bertram  kidnaps  Panthea  and  takes  her  to  an 
nd.  W  hen  her  folks  go  in  search  of  her  they  rind 
ret  agents  of  the  German  government  have  taken  her 
iy  in  a  motorboat.  A  chase  follows  and  Bertram  res- 
5  her. 


Edward  Arnold,  Byrdine  Zuber  in 

'•THE  SLACKER'S  HEART" 

Emerald  M.  P.  Co.  drama;  seven  parts;  published  state 


rights 


As  a  whole.- 

Story   

Stars   _  

Support   

Settings 


 Entertaining 

   Timely 

  Very  good 

  Excellent 

  .Adequate 

  Fair 


Photography     

Timely  indeed  is  "A  Slacker's  Heart,"  written  by  Fred- 
Irick  J.  Ireland  and  produced  by  the  Emerald  Motion 
ricture  Company  of  Chicago.  The  picture  has  a  certain 
Ippeal  inasmuch  as  it  presents  the  question  "to  enlist  or 
lot  to  enlist?"  that  confronts  every  young  man  in  the 
lountry  today,  and  is  a  strong  argument  for  armament. 

Throughout  the  story  the  interest  is  well  sustained, 
<nd  the  climax  is  handled  in  a  manner  that  should  bring 
Ipectators  to  their  feet.  The  declaration  of  war  with  Ger- 
many, the  President's  message,  the  exposing  of  dealings 
etween  German  spies  and  Villa  and  his  followers,  are 
,11  interwoven  with  a  love  story  that  makes  excellent 
(creen  entertainment,  devoid  of  objectionable  features. 

The  cast,  which  includes  Edward  Arnold,  Byrdine 
^uber  and  Rhea  Laughlin,  is  an  excellent  one  and  the  fea- 
ure  shows  painstaking  care  in  its  production. 

The  story:     Phyllis  is  in  love  with  Frank  and  when 
ar  is  declared  with  Germany  she  urges  him  to  join  the 
jrmy.    Frank  is  influenced  by  a  chum  named  von  Litz,  in 
bality  a  secret  agent  of  the  German  government,  and 
infuses  to  answer  the  call  to  the  colors.    He  turns  a  deaf 
ar  to  his  mother's  pleadings  and  looks  with  scorn  upon 
is  younger  brother's  scout  uniform.     Phyllis  is  heart- . 
roken  over  his  apparent  unpatriotic  stand  and  breaks  her 
igagement.    While  she  organizes  a  Red  Cross  unit  and 
Be  town  is  in  a  furore  over  the  war  preparations,  Frank's 
ther  and  sister  sail  from  Holland  for  Xew  York.  Word 
>mes  of  the  blowing  up  of  the  ship  and  the  loss  of  all 
i  board.    Frank  then  has  his  eyes  opened  to  the  treachery 
Uncle  Sam's  enemy  and  declares  himself  opposed  to 
e  Germans  and  their  methods.    He  exposes  von  Litz, 
hile  the  Secret  Service  men  capture  an  emissary  of 
ilia's,  and  the  picture  ends  with  Phyllis  and  Frank  in 
le  another's  arms. 
There  are  many  extracts  from  the  President's  message, 
veral  allegorical  pictures  and  references  to  the  past  his- 
ry  of  the  United  States  which  have  been  well  handled. 
ie  picture  is  being  handled  by  Greiver  &  Herz  of  Chicago 
T  Illinois  and  Indiana. 


ING  BEE  STUDIO  AT  BAYONNE,  N.  J., 
WORKS  AT  FULL  CAPACITY  ON  NEW 
COMEDIES  FEATURING  BILLY  WEST 


Probably  no  company  engaged  in  the  production  of 
tion  pictures  has  been  more  active  during  this  sum- 
r  than  the  King  Bee  Film  Corporation,  whose  studios 
Bayonne,  X.  J.,  have  seldom  been  idle  even  during  the 
test  days.  Under  the  direction  of  Louis  Burstein, 
sident  and  general  manager  of  the  company,  work  has 
ie  on  night  and  day,  as  the  demand  for  the  comedies 
h  Billy  West  as  the  star  has  exceeded  expectations 
e  ninth  two-reel  King  Bee  now  is  in  production. 


Mary  McAlister  in 

"THE  LITTLE  WHITE  GIRL" 

ssanay  comedy-drama;  S.  T.  25  mins. ;  published 
August  8 


As  a  whole  . 

Story    ..  .  

Star  

Support  

Settings   

Photography 


Good  feature 

 Interesting 

 Excellent 

 Good 

 Fine 

 Very  good 


Little  Mary  McAlister  does  her  usual  good  work  in 
this  installment  of  the  "Do  Children  Count?"  series.  "The 
Little  White  Girl,"  while  not  highly  original,  is  interesting 
because  of  the  little  star's  excellent  work. 


A  DRAMATIC  SITUATION"  FROM  "THE  LITTLE  WHITE 
GIRL,"  WITH  MARY  McALISTER  (Essanay) 

Mary  plays  the  role  of  Gyp,  an  orphaned  child,  who 
is  befriended  by  Captain  Shay  (John  Cossar).  The  little 
girl  reminds  him  of  his  daughter  Anna,  whom  he  turned 
out  years  before  for  marrying  a  worthless  youth.  He  has 
regretted  his  deed  ever  since  and  spends  his  money  lib- 
erally to  make  the  little  girl  happy.  Through  a  trick  of 
fate,  Gyp's  dressmaker  proves  to  be  her  mother  and  a 
reconciliation  between  father  and  daughter  follows. 


Ruth  Stonehouse  in 


"FOLLOW  THE  GIRL" 

Butterfly  drama;  five  parts:  pubiished  August  6 


As  a  whole.. 

Story  

Star 


Support    

Settings   

Photography   


_  -Amusing 
Detective 
Likeable 

 Good 

-In  keeping 
 Excellent 


A  pleasing  story  of  the  cattle  country,  with  Ruth 
Stonehouse  in  the  leading  role,  playing  the  part  of  a 
little  Swedish  girl,  is  "Follow  the  Girl."  Although  the 
material  is  not  new,  the  plot  is  unfolded  with  enough 
action  and  suspense  to  keep  the  average  spectator  won- 
dering as  to  the  outcome  until  the  end. 

As  the  title  implies,  there  is  a  detective  element  in 
the  tale,  with  plotters  who  smuggle  papers  into  the 
United  States  by  sewing  them  into  the  hem  of  an  immi- 
grant girl's  dress. 

Excellent  photography  abounds,  especially  of  the  great 
Western  ranch  country.  The  picture  has  been  nicely 
tinted,  which  adds  to  its  charm.  Besides  Miss  Stone- 
house, Jack  Dill,  Roy  Stewart,  Claire  Duprey,  Harry  Dun- 
kinson  and  Alfred  Allen  appear  in  the  cast. 

The  story:  Little  Hilda  Swanson,  learning  of  the 
possibilities  of  America,  leaves  her  native  land  and  sails 
with  Olaf,  a  childhood  chum.  An  adventuress  in  the 
employ  of  foreign  crooks  is  smuggling  valuable  papers 


28 


EXHIBITORS  HERALD 


into  the  United  States  and  sails  on  the  same  boat.  While 
Hilda  is  asleep  the  papers  are  concealed  in  her  dress  by 
the  adventuress,  who  fears  detection  upon  her  landing. 
Hilda  and  Olaf  later  go  west  to  secure  work.  They  finally 
locate  upon  a  cattle  ranch.  While  lengthening  her  dress 
she  discovers  the  papers-  and  gives  them  to  Larry 
O'Kecfe,  owner  of  the  ranch.  In  the  meantime  the  ad- 
venturess and  her  partner  are  searching  for  Hilda,  and 
in  turn  are  being  watched  by  United  States  detectives. 
During  an  attempt  to  steal  O'Kecfe's  cattle  Hilda  is  kid- 
naped from  the  ranch.  O'Kcefe  follows  the  crooks,  res- 
cues Hilda  and  turns  the  papers  over  to  government  offi- 
cials, who  an  est  the  crooks.    Hilda  and  Larry  marry. 


in    various   sections  of   the   world,   pictures   the  various 
phases  of  military  training  through  which  army  recruits  | 
are  placed  and  contains  as  the  animated  drawing  from 
Life  "The  Absent-Minded  Dentist." 

Mutual  Tours  Around  the  World,  No.  41,  issued 
August  14,  takes  the  audience  through  Southern  Corsica, 
down  the  Hoayoux,  a  river  in  Belgium,  and  thence  to  pic- 
turesque Tripoli. 

Mutual  Weekly,  the  one  reel  of  current  events  to  be 
issued  August  15,  carries  the  latest  news  of  importance  up 
to  within  a  few  hours  of  its  publication.  The  Weekly  is 
made  up  of  pictures  which  in  many  instances  beat  the 
newspaper  illustrations  of  big  events. 


MISS  SAUNDERS  IN  "BAB  THE  FIXER" 
LEADS  MUTUAL  PROGRAM  AUGUST  13; 
MANY  OTHER  SUBJECTS  SCHEDULED 

Jackie  Saunders  in  "Bab  the  Fixer,"  sixth  of  her  series 
of  star  productions  for  Mutual,  leads  the  Mutual  schedule 
for  the  week  of  August  13. 

"Bab  the  Fixer"  was  produced  by  Horkheimer,  under 
the  direction  of  Sherwood  McDonald,  from  the  story  by 
Lee  Arthur,  in  which  Miss  Saunders  herself  collaborated. 


MISS  JACKIE  SAUNDERS  AS  A  BRIDE,  AND  SUPPORT,  IN  A 
SCENE  FROM  "BAB  THE  FIXER,"  A  FORTH- 
COMING FEATURE  (Horkheimer-Mutual) 

The  production  is  a  five-reel  comedy-drama,  laid  prin- 
cipally on  a  western  ranch,  bwt  the  first  of  the  first  act 
is  laid  on  Wall  street  and  there  are  a  few  scenes  in  a 
Fifth  avenue  finishing  school.  • 

Star  an  Ad  Asset 

"Bab  the  Fixer"  is  the  sixth  of  her  series  of  star 
productions  for  Mutual.  Jackie  Saunders  herself  is  an 
advertising  asset  for  the  exhibitor.  The  fact  that  she 
plays  a  tomboy  role  is  another  point  to  use  in  advertising. 
Exhibitors  can  get  effective  advertising  by  dressing  their 
ticket  sellers  in  typical  western  garb. 

The  Mutual  schedule  for  the  week  of  August  13  in- 
cludes two  comedies,  "The  Widow's  Might,"  a  one-reel 
La  Salle,  and  "Beech  Nuts,"  a  one-reel  Cub  starring 
George  Overy.  "The  Widow's  Might"  is  based  on  a  con- 
spiracy to  acquire  the  fortune  of  a  stingy  old  woman  by 
fair  means  or  foul,  marriage  being  selected  as  the  most 
effective.  George  Ovey  meets  a  bevy  of  beautiful  girls  at 
the  seashore  in  "Beech  Nuts,"  gets  into  their  dressing 
room,  where  he  gets  into  many  complications,  and  he 
ends  up  by  smashing  his  flivver  into  a  gasoline  filling 
station. 

Y.  M.  C.  A.  in  Reel  Life 

Reel  Life  No.  69,  the  weekly  screen  magazine,  which 
is  issued  August  16,  shows  the  work  of  the  Y.  M.  C.  A. 


MAKING  SOLDIERS  FOR  NEW  ARMY 

PICTURED  IN  GAUMONT,  AUGUST  If 


The  whole  country  has  been  following  with  grea' 
interest  the  work  of  the  men  at  the  various  training  camp! 
for  officers.  Recognizing  that  the  new  camps  for  the  sol 
diers  of  the  national  army  will  offer  the  same  training 
the  Gaumont  Company  has  taken  pictures  of  the  worl 
of  the  men  training  to  be  soldiers.  These  will  be  'issuei 
through  Mutual  in  Reel  Life  No.  68  on  August  16.  Sud 
work  as  getting  ready  for  a  bayonet  charge,  going  througl 
a  barb-wire  barricade,  and  charging  with  the  bayonet  ar 
some  of  the  preparations  shown  as  the  army  is  bein; 
whipped  into  shape  for  the  "big  push"  next  year.  Hurdle 
jumping  is  a  necessary  course  for  soldiers.  Being  goo 
ball  players,  our  embryo  soldiers  take  readily  to  bomb 
throwing,  and  just  how  they  do  it  is  shown  in  thes 
pictures. 

The  Young  Men's  Christian  Association  has  more  tha 
8(10.000  members  in  North  America.  Just  what  goes  o 
within  the  walls  of  some  of  the  larger  institutions  in  oi 
great  cities  is  pictured  in  this  issue  of  Reel  Life.  F< 
the  pictures  the  Gaumont  Company  chose  the  large 
Y.  M.  C.  A.  building  in  the  world,  that  at  55  Hansc- 
Place,  Brooklyn,  N.  Y.,  with  a  membership  of  more  thi 
7,000.  The  mental,  moral,. physical  and  spiritual  needs  • 
men  and  boys  are  systematically  taken  care  of  in  a  ma 
ner  which  lend  themselves  to  pictures  in  an  entertai 
ing  way.  Perhaps  the  greatest  interest  centers  about  t 
athletic  activities  and  the  places  of  social  relaxation. 

There  also  is  an  animated  drawing  of  a  humoro 
nature  called  "The  Absent-Minded  Dentist,"  taken  fr< 
Life. 


CANADIAN  RIGHTS  TO  "THE  BARRIER" 

ARE  SOLD  BY  LEWIS  J.  SELZNIC 


The    Barrier    (Canada)    Syndicate,   of   which  H. 
Wright  of  Calgary,  a  well-known  film  and  theater  I 
of  Western  Canada,  is  president  and  general  manager,  1 
purchased  the  Canadian  rights  for  the  Rex  Beach  fi 
"The  Barrier,"  from  Lewis  J.  Selznick,  who  controls 
world  rights. 

"The  Barrier"  will  be  issued  to  Canadian  exhibit 
early  in  September.  Mr.  Wright  was  in  New  York  1 
week  conferring  with  the  publicity  department  of  | 
Selznick  Enterprises  regarding  the  immense  publi(j 
campaign  that  will  be  launched  in  Canada.  He  pred* 
that  "The  Barrier"  will  be  the  season's  biggest  success 
Canada. 

Baltimore,  Md. — Notwithstanding  the  fact  that 
temperature  at  11:45  a.  m.  on  Monday,  June  26,  was 
degrees  here,  3,400  persons  crowded  the  Garden  The:l 
and  a  long  line  stretched  away  from  the  box  office  <l 
side.  It  was  the  initial  presentation  of  the  Exhibit! 
Film  Exchange  of  Washington,  D.  C,  of  the  Selig  dr;J 
"Beware  of  Strangers,"  which  drew  the  crowds. 


EXHIBITORS 


HERALD 


29 


Miss  Jones,  Waukesha,  Wis.,  Exhibitor,  Wins  Against  Odds  1 

After  hard  struggle,  she  establishes  amusement 
company  controlling  chain  of  theaters,  despite 
advice  it  couldn't  be  done. 


By  MISS  FLOSSIE  A.  JOXES 
Waukesha.  Wis. 


I  have  been  in  business  three  and  one-half  years,  hav- 
started  showing  pictures  in  an  old  wooden  building 
d  exclusively  for  summer  shows.  Despite  the  fact 
t  I  put  in  eight  oil  stoves  during  the  first  winter,  the 
use  was  very  cold  and  the  snow  which  sifted  through 
j  cracks  made  conditions  even  worse.  Every  day  I  de- 
led to  close  for  good,  but  I  got  some  business  and  kept 
it.  These  early  experiences  as  an  exhibitor  taught  me 
meet  emergencies  as  nothing  else  could. 

Took  Over  Park  Theater 
This  first  theater  was  called  the  Silurian  Casino,  and 
-  fourteen  years  was  one  of  the  biggest  money-making 
uses  in  Wisconsin.  I  have  since  renamed  it  the  Co- 
lial.  After  a  year's  experience  I  took  over  a  little 
use  called  the  Park  Theater,  cleaned,  painted  and  re- 
ired  it  and  did  a  good  business.  When  my  lease  ran 
t  I  sold  the  fixtures  at  a  profit  of  $500.  The  owner 
fused  me  a  new  lease,  tried  to  operate  it  himself,  but 
ye  it  up  at  the  end  of  three  months  at  a  big  loss. 
I  then  got  outside  capital  in  the  Colonial  Theater,  and 
borrowing  money  myself  I  managed  to  get  $13,000. 
th  which  I  remodeled  the  Colonial,  making  it  one  of 
e  prettiest  and  coziest  little  theaters  in  Wisconsin.  I 
■ed  every  man  on  the  job  myself,  paid  them  by  the 
ur,  bought  all  the  material  and  saved  $700  on  the  lowest 
1  for  the  entire  contract.  I  designed  the  house  myself, 
le  walls  of  the  theater  are  done  in  old  rose  material, 
th  a  white  enamel  beamed  ceiling  with  a  cream  back- 
ound  and  a  hand-painted  arch  of  roses.  White  enamel 
lars  also  add  a  touch  of  beauty.  The  drapes  are  dark 
i  velour  trimmed  with  gold.  The  theater  seats  1,000 
rsons. 

Does  Ali  Press  and  Ad  Work 

Five  months  after  the  Colonial  opened  it  was  destroyed 
fire,  but  I  borrowed  more  money  and  rebuilt  it  and 
tve  been  doing;,  a  nice  business  ever  since.    Outside  of 


the  regular  program  feature  pictures  I  have  played  grand 
opera,  $2  road  shows,  vaudeville,  lectures  and  "The  Birth 
of  a  Xation"  four  times  at  50  cents  to  $1.50,  doing  all  my 
own  booking,  advertising  and  press  work.  I  tacked  up  a 
thousand  cards  advertising  "The  Birth  of  a  Nation"  and 
hung  paper  from  a  '3-sheet  to  a  24-sheet  stand  myself 
when  I  could  not  get  help.  I  also  did  most  of  my  own 
lithographing. 

I  next  took  over  a  theater  named  The  Unique,  and 
with  the  aid  of  some  big  real  estate  firms,  which  acted 
as  trustees,  I  formed  the  Waukesha  Amusement  Company 
and  purchased  three  theaters  at  a  cost  of  $74,000,  my 
partner  and  I  putting  in  the  Colonial  as  stock.  I  also 
acquired  the  Auditorium  Theater,  which  was  built  at  a 
cost  of  $45,000. 

Is  Proud  of  Accomplishment 

I  am  general  manager  and  vice  president  of  the  amuse- 
ment concern.  I  am  happy  and  proud  of  what  I  have 
accomplished,  because  big  picture  men  had  said  that  it 
could  not  be  done,  and  that  I  was  wasting  my  time  try- 
ing to. swing  a  deal  to  form  such  a  company  with  Liberty 
Bonds  being  sold  and  all  the  war  talk. 


Xew  York.— Herbert  Brenon's  screen  sensation.  "The 
Lone  Wolf,"  continues  to  defy  the  heat.  At  the  Broad- 
wav  Theater  it  still  is  drawing  large  audiences,  with  no 
end  to  the  successful  run  in  sight.  In  spite  of  the  heat 
wave  of  the  past  week,  which  prostrated  hundreds,  the 
attendance  at  this  production  held  up  steadily,  and  as  the 
theater  is  a  cool  one.  those  who  sit  through  the  show- 
ing of  the  picture  are  exceedingly  comfortable.  The 
Herbert  Brenon  offices  announce  that  they  intend  to 
keep  the  picture  at  the  theater  indefinitely.  In  the  mean- 
time the  advance  bookings  from  all  parts  of  the  country 
are  being  received  by  the  Selznick  offices,  the  distributors 
of  this  feature,  and  every  indication  points  to  a  record- 
breaking  business  for  "The  Lone  \\  oli." 


IS  FLOSSIE  A.  JONES,  WISCONSIN'S  LEADING  WOMAN  EXHIBITOR;  TWO  OF  HER  THEATERS 


Miss  Jones  Manages  the  Xew  Auditorium  (Right),  the  Unique  (Left),  and  One  Other,  the  Colonial,  in  Waukesha.  Wis 


30 


EXHIBITORS  HERALD 


A  B  C  OF  ILLUSTRATION  MECHANICS 

(Continued  from  page  19) 

to  take  the  page  from  the  trade  paper  and  have  an  en- 
graver in  his  own  town  make  a  coarse  half  tone  from  it, 
but  this  costs  more  money  than  most  exhibitors  care  to 
spend  on  cuts,  also  the  quality  of  the  resulting  cut  is  often 
very  poor. 

The  cut  which  the  motion  picture  exhibitor  gets  at 
the  film  exchange  is  a  '"copy"  of  the  original  or  "pattern 
cut."  This  copy  is  naturally  made  by  a  much  cheaper 
process  than  the  original  and  hence  is  ordinarily  sold  at  a 
price  of  about  one-tenth  the  cost  of  the  pattern  plate.  The 
copy  is  ordinarily  made  by  a  process  known  as  electro- 
typing,  hence  the  copied  cut  is  called  in  the  trade  an  elec- 
trotype. This  term  is  derived  from  the  method  by  which 
it  is  made.  An  impression  of  the  pattern  cut  is  made 
in  wax.  The  surface  of  the  wax  is  coated  with  a  sub- 
stance which  conducts  electricity.  The  wax  is  then  placed 
in  a  copper  electroplating  bath  and  the  mould  is  literally 
plated  with  copper.  This  plating  process  of  course  deposits 
on  a  thin  shell  of  the  copper.  The  back  of  this  shell  is 
filled  with  metal,  usually  lead  or  lead  alloyed  with  a 
similar  metal.  The  copper  shell  filled  with  lead  is  then 
trimmed  up,  the  rough  edges  squared  and  "the  electrotype 
thus  produced  is  tacked  on  a  block  of  wood.  This  is  for 
the  purpose  of  making  the  electro  "type  high,"  which 
means  that  when  it  is  placed  in  a  form  with  type  its  sur- 
face will  stand  at  the  same  height  as  the  surrounding  type 
matter  which  is  to  be  printed  at  the  same  time. 

The  Duplicating  Process 

Another  process  of  copying  or  duplicating  cuts  from  a 
pattern  or  original  plate  is  now  coming  into  favor.  It  is 
patented  under  the  name  of  "aluminotype."  This  may  be 
briefly  described  as  the  process  of  making  a  mould  of  the 
original  cut  in  plaster  of  paris  and  in  this  mould  making  a 
casting  of  the  cut  with  an  alloy  of  aluminum.  Some  pic- 
ture companies  use  the  aluminotype  instead  of  the  elec- 
trotype because  of  its  greater  durability  and  its  lightness 
in  weight.  An  aluminotype  being  a  casting  is  most  suc- 
cessful on  cuts  of  coarse  screen,  while  an  electrotype  care- 
fully made  will  reproduce  a  cut  regardless  of  the  fineness 
of  the  screen.  This  is  because  the  electrotype  is  made  by 
the  electroplating  process  and  the  electricity  carries  the 
copper  into  the  most  minute  details  of  the  mould,  while 
the  aluminum  casting  cannot  get  the  same  microscopic 
accuracy  because  the  flowing  metal  does  not  fill  every  tiny 
bit  of  space'  in  the  mould. 

The  matrix,  commonly  called  a  "mat,"  is  a  cheap  and 
useful  form  of  cut  distribution.  The  mat  is  in  effect  a 
mould  of  a  pattern  cut  made  in  paper  or  pasteboard. 
From  this  mould  castings  are  made  with  ■  melted  type 
metal.  The  result  is  a  duplicate  of  the  original  cut.  Since 
this  method  of  making  a  cut  is  called  stereotyping  the 
resulting  metal  cut  is  called  a  "stereo."  A  well  made  mat 
yields  a  very  satisfactory  stereo  cut'  and  well  equipped 
newspaper  plants,  even  in  smaller  towns,  can  make  stereos 
well — they  ordinarily  call  't  "casting  a  mat."  As  the 
nature  of  the  process  indicates,  the  mat  can  only  be 
made  successfully  from  coarse  newspaper  cuts. 

But  since  some  publications  and  some  printing  houses 
are  not  equipped  to  make  stereos  from  mats,  and  since 
any  printing  house  can  use  an  electrotype,  the  electro  cut 
is  the  most  generally  practical  and  is  in  almost  universal 
use.  The  cost  of  mats  is  considerably  lower  than  the 
cost  of  electros,  but  its  range  of  usefulness  is  narrower 
and  it  is  not  so  perfect  a  copy  of  the  pattern  cut. 

Advice  on  Illustrations 

The  advantage  of  using  illustrations  with  press  notices 
in  the  newspapers,  in  house  programs,  throw-aways  and 
similar  forms  of  advertisement  hardly  should  need  em- 
phasis. The  exhibitor's  merchandise  is  pictorial.  Every 
patron  who  thinks  of  the  show  thinks  of  it  in  terms  of 


pictures.  Pictures,  therefore,  should  form  a  dominant  part 
of  the  advertising  of  the  show.  The  great  reason  for  the 
success  of  the  motion  picture  as  a  form  of  entertainment, 
as  a  medium  of  telling  a  story,  is  that  it  supplies  imagina- 
tion ready  made  and  that  it  does  not  require  the  "reader" 
of  the  screen  story  to  use  his  own  powers  of  vizualiza- 
tion.  The  motion  picture  story  does  its  own  describing, 
and  it  gives  a  picture  of  the  villain  throwing  the  heroine 
over  the  precipice  instead  of  merely  relating  the  event  in 
words.  Words  have  meaning  only  as  they  are  associated 
with  visual  ideas.  The  motion  picture  supplies  all  this 
ready  made.  Let  the  theater  advertising  capitalize  this 
same  pictorial  value.    Use  cuts  and  plenty  of  them. 

The  publicity  departments  of  the  big  film  corporations 
spend  thousinds  of  dollars  a  month  making  cuts  which 
branch  managers  often  seem  to  think  were  intended  for 
door  weights.  If  the  exhibitor  will  insist  on  getting  cuts 
he  can  get  them. 


THE  MIDNIGHT  MAN,"  A  BUTTERFLY 
FEATURE  STARRING  JACK  MULHALL, 
HAS  A  NOVEL  TURN  IN  ITS  PLOT 


Jack  Mulhall  is  the  star  of  "The  Midnight  Man,"  th< 
Butterfly  Picture   scheduled  for  publication  August 
This  feature  deals  with  the  adventures  that  befall  t 
inventive  son  of  a  safe  manufacturer.    Jack  Mulhall  lake 
the  part  of  Bob  Moore,  whose  father  is  desirous  of  form 
ing  a  business  consolidation  with  John  Hardin,  a  riva 
manufacturer  of  safes,  much  against  the  wishes  of  Bob 
The  reasons  for  Bob's  objection  resides  in  the  fact  tha 
he  had  worked  day  and  night  to  construct  a  safe  tha 
cannot  be  opened.    Although  the  young  man  has  the 
most  contempt  for  the  resisting  qualities  of  the  Hardi 
treasure-chests,  he  is  nevertheless  strong  for  the  daught 
of  the  household.    Irene  Hardin  reciprocates  Bob's  intei 
est,  much  to  her  father's  chagrin.    A  three-cornered  battl 
of  wits  ensues,  unusual  complications  arising  when  Bo 
befriends  a  safe  cracker,  hoping  to  learn  some  profc 
sional  secrets  witli  which  to  confound  his  fiancee's  ol 
durate  father.    The  unexpected  occurs,  however,  when 
lure  of  Irene's  necklace  proves  too  much  for  Bob's  pr< 
tege.     The   novel   manner  in  which   things   arc  final' 
straightened  out  provides  the  chief  interest  in  a  plot  wil 
several  novel  turns.    Jack  Mulhall  is  supported  by  Ar 
Kroman,  Hal  Wilson,  Wilbur  Higby,  Al  McQuarrie  ar 
Uard  Lamont. 


NIGEL  BARRIE,  NEW  YORK  DANCER, 

IN  NEW  MARGUERITE  CLARK  FII 


Nigel  Barrie,  who  won  fame  in  New  York  as  a  danc 
with  Joan  Sawyer,  has  been  engaged  by  Famous  Playe 
for  tiie  part  of  Carter  Brooks  in  "The  Celebrity," 
"Sub-Deb"  story  by  Mary  Roberts  Rinehart,  now  bei: 
filmed,  with  Marguerite  Clark  in  the  role  of  Bab.  %i 
Barrie  will  play  the  part  of  Carter  Brooks  in  all  B 
stories. 

Nigel  Barrie  came  to  America  from  England  to 
years  ago  on  the  suggestion  of  his  aunt,  Jeannette  Gild 
famous  editor  and  critic.  He  immediately  secured  a  r< 
in  one  of  Charles  Frohman's  companies  and  a  lit 
later  played  the  lover  in  Sir  James  Barric's  "Half 
Hour"  with  Grace  George.  From  engagements  in  nui 
cal  comedy  he  turned  to  dancing  and  formed  a  partn 
ship  with  Joan  Sawyer,  appearing  at  the  Palace  for  ma 
weeks  and  later  in  Miss  Sawyer's  restaurant,  the  Pers 
Garden. 


EXHIBITORS  HERALD 


31 


EI!l!IIIII[|l!III!l!l!!!l!llilll;l!ll!l!!l!!M 


Recommendations  to  Insure  Against  Loss  by  Fire 

Initial  article  of  series  sets  forth  building  plans  aimed 
to   eliminate  fire   waste— Many  precautions  urged. 

liiiiiiiiiiiiiiiiiiiiiiiii^ 


Niiiiiiiiiiiiiiiiiiiiini 

Herewith  is  an  article  setting  forth  the  recom-  §j 

mendations  of  the  National  Fire  Protection  Associa-  H 

tion  for  the  prevention  of  fires  in  theaters,  studios,  S 

exchanges  and  storage  vaults.     The  recommenda-  §§ 

tions  are  of  vital  importance  to  the  entire  trade  in  3 

curbing  and  eliminating  damage  and  loss  by  fire.  §| 

Many  costly  fires  in  theaters  and  exchanges  are  di-  jj 

rectly  traceable  to  carelessness  and  ignorance  of  ( 

proper  fire  prevention  precautions.    This  article  will  g 

be  followed  by  others,  all  aimed  to  disseminate  fire  ( 

prevention  information  and  to  encourage  the  tak-  ( 
ing  of  proper  precautions. — EDITOR. 


J  The  advance  publication  of  the  report  of  the  committee 
m  explosives  and  combustibles,  sent  out  by  the  National 

ire  Protection  Association,  contains  much  valuable  in- 
brmation  relative  to  the  regulations  governing  the  pro- 
duction, storage  and  handling  of  motion  picture  film. 

The  report,  which  was  prepared  by  a  committee  under 
L.  C.  Hutson  of  Xew  York  City,  covers  every  phase  of 
lie  handling  and  storage  of  films,  which  will  be  of  espe- 
|ial  interest  to  exchangemen.    It  applies  to  all  forms  of 

lotion  picture  film,  except  the  approved  slow-burning 
]ind,  whether  in  the  form  of  negative,  raw  stock,  finished 
troduct  or  discarded  scrap  film. 

I  The  exceptions  noted  are  occupancies  other  than  stu- 
lios,  in  which  less  than  five  standard  reels  of  film  are 
kept;  motion  picture  theaters  and  establishments  manu- 
licturing  raw  film  stock. 

\  Under  the  head  of  building  and  construction,  the  re- 
'ort  provides  that  every  building  in  which  film  is  handled 
r  kept  shall  be  of  fire-resisting  construction,  except  one- 
jtory  buildings  used  for  studios  only.  These  may  be  con- 
ducted with  unprotected  metal  members,  but  must  be 
kitirely  non-combustible.  Such  buildings  must  also  be 
quipped  with  automatic  sprinkler  systems. 

To  Limit  Footage 
Every   laboratory,    exchange    or   other  establishment 
here  more  than  five  reels  of  film  are  stored  should  have 
ne  or  more  fire  vaults  or  cabinets  used  exclusively  for 
oring  film. 

I  All  laboratories,  according  to  the  report,  should  be 
:parated  from  all  other  parts  of  the  building,  both  ver- 
bally and  horizontally,  by  partitions. 

,  The  regulations  cover  the  construction  of  carpenter 
nops,  costume  and  dressing  rooms,  which  are  to  be  sep- 
ated  from  the  studio  floor  or  stage. 

f  Under  the  head  of  exchanges  the  committee  recom- 
ends  independent  rooms,  used  exclusively  for  receiving 
id  delivering  films.    The  inspection  room,  where  repairs, 

I  c,  are  made,  also  must  be  a  separate  room,  as  well  as 
ie  one  for  the  storage  of  posters  and  other  combustible 
aterial.    All  studios,  laboratories  and  exchanges  should 

provided  with  adequate  aisle  space,  and  at  least  two 
kits,  remote  from  each  other.  Metal  furniture,  shelving 
id  fixtures  must  also  be  supplied  as  far  as  possible. 

Partitions  of  concrete  or  metal  lath  and  cement  plaster 
ree  inches  thick,  or  of  brick  or  hollow  blocks  four  inches 

II  ick,  are  required  and  must  extend  from  floor  to  ceiling. 
11  openings  are  to  be  protected  with  wired  glass  or 
)ors  of  an  approved  type,  conforming  to  the  regulations 

the  National  Board  of  Fire  Underwriters  for  the  pro- 
ction  of  openings  in  walls  and  partitions  against  fire. 


Data  on  Storage 

T_  nder  the  section  relating  to  storage  of  films  the  com- 
mittee has  gone  into  every  detail  of  the  handling  of  same 
and  the  report  covers  fully  every  angle  of  this  important 
feature.  It  provides  that  200  reels  or  1,000  pounds  of  films 
may  be  placed  in  one  cabinet,  but  the  storage  of  any 
amount  in  excess  of  200  reels  must  be  in  a  film  vault,  the 
interior  of  which  shall  not  exceed  750  cubic  feet. 

Film  vault  floors  must  be  cement  or  other  fireproof 
material,  the  walls  of  which  shall  be  of  brick  at  least 
eight  inches  thick,  or  hollow  tile  at  least  twelve  inches 
thick  or  of  reinforced  concrete,  six  inches  thick.  The 
walls  must  be  without  cracks  or  holes  that  will  permit 
the  escape  of  gases. 

All  vaults  must  be  provided  with  an  independent  rein- 
forced concrete  roof  at  least  six  inches  thick,  except  in 
fire-resisting  buildings  where  the  floor  above  is  equivalent 
to  a  concrete  roof. 

Film  vaults  must  be  provided  with  skylights  or  glass 
windows,  but  must  not  be  located  near  boilers,  stacks  or 
other  sources  of  heat,  and  no  heating  coils  or  heating 
appliances  is  permitted  in  a  film  vault. 

In  the  matter  of  providing  an  opening  to  vaults,  there 
must  be  two  fire  doors,  one  on  the  interior  face  of  the 
wall,  which  must  be  an  automatic  sliding  fire  door.  The 
other  can  be  a  normally-closed  swing  fire  door.  Only  one 
door  opening  to  a  vault  is  permitted.  The  doors  men- 
tioned must  conform  to  the  regulations  of  the  National 
Board  of  Fire  Underwriters  as  to  construction  and  in- 
stallation. 

Position  of  Containers 

The  racks  in  film  vaults  are  another  important  feature 
of  the  vaults.  These  must  be  built  of  metal  or  other  non- 
combustible  material  and  so  arranged  as  to  prevent  film 
containers  being  placed  only  upon  edge,  in  a  vertical 
position.  Vertical  incombustible  partitions,  equivalent  in 
heat  insulation  and  durability  to  three-eighths  of  an  inch 
hard  asbestos  and  extending  from  floor  to  ceiling,  must 
be  placed  between  every  twenty  containers  (in  a  hori- 
zontal directions).  All  partitions  must  be  substantial  and 
have  all  the  exposed  edges  protected.  The  containers  on 
each  side  the  partitions  must  be  kept  an  inch  away  from 
the  partition,  and  the  racks  must  not  obstruct  any  vent 
openings. 

Another  stipulation  is  that  racks  must  be  so  arranged 
that  film  cannot  be  placed  under  or  between  containers 
in  a  vertical  position. 

In  case  where  an  excessive  floor  load  would  result 
from  having  the  film  vault  filled  with  water,  vaults  must 
be  provided  with  one  or  more  scuppers,  with  an  inlet  area 
equal  to  three  square  inches  for  each  sprinkler  head  in- 
stalled in  the  film  vault.  A  depth  of  ten  feet  of  water, 
it  is  said,  will  result  in  a  floor  load  of  626  pounds  per 
square  foot.  (To  be  continued) 


Dallas,  Texas. — E.  H.  Hulsey,  president  and  general 
manager  of  the  Texas  Amusement  Company,  operating 
the  Old  Mill  and  Queen  theaters,  has  signed  a  contract 
for  the  exclusive  first-run  of  all  Artcraft-Paramount  pic- 
tures. 


Anaconda,  Mont. — Improvements  that  will  cost  S100,- 
000  are  being  made  to  the  Broadway  Theater,  and  when 
completed  the  house  will  show  World-Pictures  Brady- 
made  for  three  days  each  week.  The  balance  of  the  time 
Pantages'  vaudeville  will  occupy  the  theater. 


32 


EXHIBITORS  HERALD 


"A  WIFE'S  SUSPICIONS,"  FEATURING 
VAL  PAUL  AND  MISS  BETTY  SCHADE, 
LEADS  UNIVERSAL  PROGRAM  AUG.  14 

Willard  Mack  is  the  author  of  "A  Wife's  Suspicions," 
the  Gold  Seal  drama  which  heads  Universal's  regular 
schedule  of  films  beginning  August  14.  This  follows 
Jack  Mulhall  in  "The  Midnight  Man,"  a  Butterfly  pic- 
ture, Monday,  August  13,  under  separate  hooking  ar- 
rangements. Val  Paul  and  Betty  Schade  are  featured  in 
the  leading  roles  of  "A  Wife's  Suspicions." 

The  story  has  to  do  with  the  complications  that  arise 
when  Mary  Bradford  surprises  her  husband  in  conversa- 
tion with  some  ill-conditioned  strangers  who  appear  to  be 
on  familiar  terms  with  him.  Jack  Bradford  evades  his 
wife's  questions  concerning  his  acquaintances,  and  this 
leads  to  a  series  of  exciting  events  in  which  Mary,  with 
many  sad  misgivings,  tries  to  shield  her  husband  from 
what  she  imagines  are  the  consequences  of  his  own  mis- 
takes. But  in  the  end  it  turns  out  that  she  herself  has 
made  the  most  complete  mistake  of  anyone  concerned 
in  the  story.  "The  Rushin'  Dancers,"  a  Nestor  comedy, 
featuring  Eddie  Lyons,  Lee  Moran  and  Edith  Roberts, 
will  be  issued  the  same  day.' 

L-Ko  Comedy  for  August  15 

''Rough  Stuff,"  a  two-reel  L-Ko  comedy,  featuring  Dan 
Russell  and  Gladys  Varden,  will  head  the  films  for 
Wednesday,  August  15.  The  eighty-fifth  issue  of  the  Uni- 
versal Animated  Weekly  will  also  be  published  the  same 
day. 

Harry  Carey  will  be  the  star  of  the  dramatic  feature 
issued  the  following  day,  Thursday,  August  16.  The  title 
of  Carey's  vehicle  is  "Cheyenne's  Pal."  It  is  a  swiftly 
moving  little  drama  of  the  cattle  country.  Gertrude 
Aster  and  Jim  Corey  have  leading  parts,  and  Cactus  Pete, 
Carey's  sturdy  cow-pony,  plays  a  very  effective  part  in  the 
working  out  of  the  story.  Jim  Corey  is  serving  as  a 
buyer  of  horses  for  the  British  army.  He  purchases  some 
horses  from  Cheyenne  Harry,  but  casts  a  covetous  eye 
upon  Cactus  Pete,  Harry's  faithful  horse.  The  cowboy 
rejects  every  offer  for  the  horse,  but  Corey  bides  his 
time,  determined  to  have  the  animal.  This  finally  oc- 
curs, after  Harry  has  spent  all  of  his  money  on  a  dance 
hall  beauty.  Next  morning  he  awakens,  lonely  and  con- 
science-stricken. He  is  lost  without  Pete,  Under  cover 
of  darkness  Pete  and  Harry  take  a  desperate  chance — 
and  both  escape  unscathed. 

"Out  Again,  In  Again,"  a  Joker  comedy,  featuring 
William  Franey,  will  appear  the  same  day.  This  is  a  film 
(in  prison  life,  which  tells  of  the  misadventures  that  be- 
fell prisoner  No.  13,  who  is  elected  to  be  guest  of  honor 
at  his  own  execution.  Harry  Mann,  Eileen  Roberts  and 
Milburn  Moranti  till  the  other  roles  in  support  of  Franey. 

Diversity  of  Subjects  Scheduled 

"The  Brass  Girl."  a  two-reel  Victor  comedy,  featuring 
Matt  Moore  and  Jane  Gail,  is  the  offering  for  Friday, 
July  17.  The  thirty-second  number  of  the  Lniversal 
Screen  Magazine  will  be  issued  August  17. 

Universal  Current  Events,  which  has  shown  a  remark- 
able increase  in  popularity,  will  appear  in  its  fourteenth 
issue  Saturday,  August  18,  together  with  a  Joker  comedy, 
featuring  Gale  Henry,  entitled  "Back  to  the  Kitchen"; 
Powers'  educational  devoted  to  "Algeria,  Old  and  New," 
and  a  Powers  comic  cartoon,  "Doing  His  Bit." 

During  the  week  episode  8  of  "The  Gray  Ghost,"  Uni- 
versal^ mystery  serial  adapted  from  Arthur  Somers 
Roche's  novel,  will  be  issued  outside  Greater  New  York. 
This  will  be  entitled  "The  Double  Floor,"  and  features 
Emory  Johnson,  Priscilla  Dean,  Harry  Carter  and  Eddie 
Polo. 


SELIG'S  FILMS  ON  GENERAL  FOR 

AUGUST  13  WEEK  OFFER  THRILLS 

For  the  week  beginning  Monday,  August  13,  the  Selig 
Company  announces  some  interesting  films.  For  Mon- 
day, August  13,  "The  Sole  Survivor,"  a  two-reel  drama 
of  Central  American  jungles,  is  scheduled.  This  film, 
written  by  James  Oliver  Curwood,  features  Bessie  Eyton, 
supported  by  an  all  star  cast. 

.  "Her  Heart's  Desire"  is  the  title  of  the  one-reel  drama 
to  be  published  by  Sclig  in  General  Film  service  Satur- 
day, August  18.  Bessie  Eyton  is  again  featured  in  this 
production,  which  is  one  of  the  few  one-reel  film  dramas 
directed  by  Colin  Campbell. 

"Between  Man  and  Beast"  is  the  title  of  the  Sclig 
two-reel  jungle  drama  to  be  issued  by  Sclig  in  Genera 
Film  Service  Monday,  August  20.  Again  Bessie  Eyton 
is  starred.  One  big  scene  in  this  play  is  where  a  big  ape 
captures  and  cares  for  a  little  child. 

"Her  Salvation"  is  the  title  of  the  Selig  one-reel  film 
for  Saturday,  August  25,  in  which  Bessie  Eyton  is  again 
starred  in  a  drama  having  to  do  with  the  "submerged 
tenth." 

William  N.  Sclig  calls  especial  attention  to  the  fact 
that  his  very  best  stars,  very  best  writers  and  very  best 
directors  are  now  contributing  to  General  Film  plays. 
Colin  Campbell,  responsible  for  the  direction  of  such 
great  film  dramas  as  "The  Garden  of  Allah"  and  "The 
Crisis,"  directs  one  or  more  of  the  above  described  film 
productions.  Bessie  Eyton  of  "The  Crisis"  fame,  Eugenie 
Messercr,  Wheeler  Oakman,  Charles  Clary,  Thomas 
Santschi,  Kathlyn  Williams  and  other  well  known  stars 
appear  in  General  Film  Service  through  the  medium  of 
Selig  pictures. 


St.  Paul,  Minn. — Six  of  the  largest  theaters  here 
booked  Mutual  productions  recently.  The  Majestic  pre- 
sented Mary  Miles  Minter  in  "Periwinkle":  the  New  Prin- 
cess, William  Russell  in  "The  Masked  Heart";  New  Pal- 
ace, Helen  Holmes  in  "The  Railroad  Raiders";  Starland, 
Marguerite  Fischer  in  "Miss  Jackie  of  the  Navy";  Alham- 
bra,  Charles  Chaplin;  and  the  Blue  Mouse,  Charles  Chap- 
lin, all  for  three  days  each.  Mutuals  prove  prime  favor- 
ites in  St.*  Paul. 


Hoffman-Foursquare  pictures  distributed  through  the 
New  York  Foursquare  Exchange  arc  finding  a  ready 
market,  despite  the  fact  that  warm  weather  still  con- 
tinues. One  of  the  many  contracts  closed  during  th( 
past  week  was  with  Loew's  Circuit  of  Theaters,  in  New 
York,  which  purchased  "Her  Fighting  Chance"  for  sixty 
five  days.  This  contract  is  sufficient  evidence  of  th( 
worth  of  the  picture,  in  which  Jane  Grey  is  the  star,  an( 
other  important  negotiations  are  pending  for  bookings  it 
large  units. 

Among  other  bookings  of  the  various  Foursquare  pic 
tures  recently  made  by  Manager  Hy.  Gainsborg  and  hi 
selling  staff  are: 

On  "The  Bar  Sinister" — Pontiac,  Saranac  Lake;  Fox' 
Bay  Ridge,  Brooklyn;  Grand  Theater.  Malone;  Happ 
Hour,  Lake  Placid;  Fox's  Crotona  Theater.  Bronx;  Stran 
Theater,  Ithaca;  Mozart,  Elmira;  Avon,  Utica;  Uniqui 
Whitestone,  L.  [.;  Lyceum,  College  Point;  Carillon,  Ticor 
deroga,  N.  Y. 

On  "The  Sin  Woman" — Mozart,  Elmira,  N.  Y.;  Ba 
Ridge  (Fox's),  Brooklyn;  Unique,  Whitestone,  L.  I.;  Poi 
tiac.  Saranac  Lake;  Fox's,  Audubon,  N.  Y.;  Lyceum,  Co 
lege  Point;  Grand.  Malone:  Happy  Hour.  Lake  Plach 
Fox's  Folly,  Brooklyn:  Colonial,  Plattshurg. 

On  "Madame  Sherry" — Majestic  Theater,  Elmir; 
Avon  Theater,  Utica. 


EXHIBITORS  HERALD 


33 


THE  FILM  STOCK  MARKET 

By  Paul  H.  Davis  &  Company 
Chicago 


Bid  Asked 

merican  Film  Company  ._.  :  65  70 

.incoin  Film  Corporation,  pfd                         90  100 

one  Star  Corporation,  pfd                              96  99 

tone  Star  Corporation,  com                            23  26 

lutual  Film  Corporation,  com                        13  16 

tutual  Film  Corporation,  pfd                          18  21 

"e\v  York  Motion  Picture  Corporation             62  67 

orth  American  Corporation,  com   2^ 

tates  Film  Corporation,  com   26 

hanhouser  Film  Corporation                            f4  1 

riangle  Film  Corporation                               l->^  \~/% 

/orld  Film  Corporation                                    Y%  Y$ 

Quotations  August  7,  1917. 


This  department  will  furnish  on  request,-  such 
statistics  as  are  available  concerning  the  above  or 
other  motion  picture  stocks,  providing  such  request 
does  not  call  for  an  expression  of  opinion  concern- 
ing the  policy  of  the  companies  or  the  future  prices 
of  the  stocks. 


J 


rMW.VJV.WiVAVWAV.VA'AV.W^A 

J.  B.  SARDY  &  CO.  \ 

Film  Stocks        Bonds        Investments  5 
131  South  La  Salle  Street  ^ 


Telephone  Majestic  7640 


Chicago,  Illinois  \ 


OFFICIAL  CUT-OUTS  MADE  BY  THE 
CHICAGO  BOARD  OF  CENSORS 


jib,  "Jerry  at  the  Waldorff" — Stealing  money  from  bar. 


Signal.  "The  Railroad  Raiders,"  No.  !2 — All  scenes  and  subtitles 
icating  that  "Lightfingers"  has  been  loaned  by    the  police  to  the 

&  w. 

Butterfly,  "The  Reed  Case" — Close-up  of  burglar  forcing  door  and 
!  scenes  working  at  safe;  three  third  degree  scenes;  fight  in  road- 
ise  to  eliminate  slugging  of  Renfroy ;  all  tight  scenes  to  half  their 


:x,  "Three  Women  of  France" — Subtitles:  "And  when  I  get  my 
lgh,  Thursday,  you'll  go  to  Paris  with  me?"  "I  am  nice,  why 
ake  me  to  Paris?" 


Victor.  "The  Paperhanger's  Revenge" — All  scenes  of  man  in  B. 
D.'s  except  where  girl  rinds  him  in  closet  and  where  he  shows  her 


Selznick,  "The  Lone  Wolf" — Three  scenes  of  couple  breaking  jewel 
ie ;  two  scenes  of  attack  on  old  man  ;  slugging   man  and  choking 


Norway,  "A  Trip  to  Norway" — All  scenes  showing  nude  bathers 


Rex,  "The  Girl  in  the  Limousine" — Hold-up  of  detective  by  girl. 


Paramount.  "The  Long  Trail" — Adult  only  permit.  Two  gambling 
:nes  ;  shooting. 


Dker,  "The  Subrette" — Girl  in  ballet  costume  bending  and  expos- 
ler  underwear;  girl  being  hit  with  bottle  in  back. 


American,  "Melissa  of  the  Hills" — Man  falling  dead  in  cabin;  man 
ing  dead  from  cliff ;  falling  at  trap  door. 


World.  "Souls  Adrift" — Shooting  man  ;  first  scenes  of  girl  running 
leach  before  bath. 


Metro,  "Rose  of  the  Alley" — Reel  1.  shooting  by  Leigh.  Reel  2, 
:naling  by  man  on  roof  to  man  on  sidewalk.  Shooting  from  roof, 
•ion  of  gun  fight  in  saloon.  Reel  5,  fourteen  gun  fight  scenes  and 
ooting ;  two  struggle  scenes  between  man  and  girl. 


Triangle,  "Madame  Bo- Peep" — Paying  money  for  stolen  sheep. 

Triangle,  "His  Widow's  Might" — Flash  three  scenes  of  girls 
one-piece  bathing  suits  ;  theft  of  jewels. 


Vitagraph,  "Richard  the  Brazen" — Working  at 
jewels. 


and  stealing 


Essanay,  "Pete's  Pants" — Scene  of  man's  trousers  falling  down. 


Bison,  "The  Soul  Herder" — Shooting  clergyman ;  man  muffling 
girl  in  bedroom ;  killing  man  outside  house  :  near  view  of  dead  man 
on  ground. 


Favorite,  "The  Vengeance  of  Durand" — Shooting  and  vision  of 
same  in  duel  scene  ;  shorten  dead  bodv  scene. 


Fox,  "The  Wrath  of  Love" — Two  hold-up  scenes  in  cabin. 

Fbx,  "The  Innocent  Sinner" — Adult  only  permit.  Reel  1,  boy 
thumbing  nose.  Reel  2,  close-up  of  money  on  floor;  subtitle.  "Madame 
Uecour,  in  the  city  of  promise  nearby."  Reel  3,  subtitles:  "The 
'Weasel  known  as  a  neat  little  chicken  chaser";  "The  only  door  open 
for  her" ;  shooting  scene.  Reel  4,  subtitle,  "You're  a  bad  egg,"  etc. 
Reel  6,  shooting  sailor ;  slugging  man  in  chair ;  policeman  shooting 
the  Weasel  and  scene  of  the  latter  in  water  after  shooting.  Additional 
in  reel  2,  significant  glance  between  colored  maid  and  woman  following 
subtitle,  "This  shall  be  my  wedding  dress." 


World,  "The  Iron  Ring." — Reel  4.  letter  from  Georgie  to  Brown; 
subtitles:  "Your  sister  and  my  husband  have  eloped";  "If  you  stop 
them  in  time,  tell  him  that  for  the  sake  of  the  children  I  will  forgive 
everything";  letter  from  Dr.  Hogue  to  his  wife;  entire  incident  oi 
couple  at  railway  station.  Reel  5,  subtitles:  "To  lie  for  a  woman 
accomplice — the  ethic>  of  a  libertine";  "My  little  sister  has  been 
betrayed"  ;  entire  incident  of  woman  discovering  her  husband  a  suicide. 


Gold  Seal,  "Right  of  Way  Casey" — Subtitles:  "Cook  which  rhymes 
with  crook";  "No  cheerless  cell  waited  them";  jimmying  window, 
entry  of  thieves  and  passing  out  booty  ;  policemen  liberating  handcuffed 
men;  two  scenes  of  slugging  officer;  putting  policeman  into  car;  attack 
on  policeman  in  auto.  Reel  2,  two  scenes  of  attack  on  sheriff.  Reel  3, 
subtitles:  "Under  gentle  pressure  they  confess  it  was  Sergeant  Cook"; 
"The  captain  had  planned  a  clean-out  and  Sergeant  Cook  had  tipped 
off  his  rough  friends." 


Vitagraph,  "The  Coming  Out  of  Maggie" — All  shooting  scenes 
except  where  Heiniich  shoots  at  Dempsey's  Dat;  subtitle:  "Being  one 
of  O'Sulhvan's  lieutenants,"  etc. 


American,  "Pride  and  the  Man" — Twenty  prize  fight  scenes. 
American,  "The  Great  Stanley  Secret" — Kidnaping  scene. 


Emerald,  "A  Slacker's  Heart" — Hauling  down  American  flag  and 
stamping  on  it;  wire  tapping;  shooting  by  spy. 


THIS  WEEK  AT  DOWNTOWN 
CHICAGO  THEATERS 


ALCAZAR— Fox.  "The  Wrath  of  Love,"  with  Virginia  Pearson; 
Triangle,  "An  Even  Break."  with  Olive  Thomas;  Paramount.  "The 
Crystal  Gazer,"  with  Fannie  Ward  ;  Triangle,  "The  Food  Gamblers," 
with  Wilfred  Lucas:  World,  "The  Little  Duchess,"  with  Madge 
Evan-:  Metro,  "The -Jury  of  Fate."  with  Mabel  Taliaferro;  Paramount, 
"A  Kiss  for  Susie,"  with  Vivian  Martin. 


BANDBOX — "The  Outlaw's  Revenge,"  with  W.  S.  Hart. 


BIJOU  DREAM— Mutual,  "Souls  in  Pawn,"  with  Gail  Kane. 


BOSTON— Triangle,  "An  Even  Break,"  with  Olive  Thomas:  Para- 
mount. "The  Crystal  Gazer,"  with  Fannie  Ward  ;  Triangle,  "The  Food 
Gamblers."  with  Wilfred  Lucas;  World.  "The  Little  Duchess."  with 
Madge  Evans;  Metro.  "The  Jury  of  Fate,"  with  Mabel  Taliaferro; 
Paramount,  "A  Kiss  for  Susie,"  with  Vivian  Martin. 


CASTLE — Artcraft,  "The   Little  American,"  with   Mary  Pickford. 


ORPHELM— Paramount,  "The  Long  Trail,"  with  Lou-Tellegen ; 
Paramount.  "The  Squaw 's  Man's  Son,"  w  ith  Wallace  Reid ;  World. 
"The  Little  Duchess."  w  ith  Madge  Evans ;  Essanay,  "Skinner's 
Baby."  with  Bryant  Washburn;  Metro,  "Jury  of  Fate."  with  Mabel 
Taliaferro;  Fox,  "Duraut  of  the  Bad  Lands." -with  Dustin  Farnum. 


PLAY  HOUSE — Bluebird,  "The  Clean-Up,"  with  Franklyn  Farnun 


ROSE — Artcraft,  "The  Little  American."  with  Mary  Pickford. 


STUDEBAKER— Selznick.  "The  Lone  Wolf,"'  with  Hazel  Dawn. 


ZIF.GFELD — Ivan.  "One  Law  for  Both."  with  Rita  Jolivet. 


34 


EXHIBITORS  HERALD 


REVISED  LIST  OF  FILM  SUB-BODIES  TO  AID 

U.  S.  DURING  PERIOD  OF  WAR  ARE  NAMED 


The  revised  list  of  sub-committees  of  the  War  Co-operation  Committee  of 
the  N.  A.  M.  P.  I.  which  has  been  appointed  to  work  in  co-oper£.tion  with  the 
Committee  of  Public  Information  of  the  various  parts  of  the  government  under 
William  A.  Brady  has  been  issued. 

The  screen  will  be  used  to  aid  the  Red  Cross  and  the  Council  of  National 
Defense  to  spread  broadcast  throughout  the  nation  information  regarding  the 
plans  and  purposes  of  the  various  departments  of  the  government  during  the 
war. 


EBONY  TO  ISSUE 
NEW  SERIES  OF 
COMEDY  FEATURES 


The  sub-committees  are  as  follows: 

WAR  DEPARTMENT:  P.  A. 
Powers,  Universal  Film  Manufactur- 
ing Company,  New  York  City;  Eu- 
gene M.  Clark,  Jefferson  Theater, 
Natchez,  Miss.;  \V.  A.  Johnston,  M. 
P.  News,  New  York  City;  Cecil  B. 
De  Mille,  Laskv  Studios,  Los  Angeles. 

NAVY  DEPARTMENT:  John  R. 
Freuler,  Mutual  Film  Corporation. 
Chicago;  Joseph  F.  Coufal,  Novelty 
Slide  Company,  New  York  City; 
Stanley  Mastbaum,  Stanley  Com- 
pany, Philadelphia;  Arthur  James,  A. 
M.  P.  Advertisers,  New  York  City. 

FOOD  COMMISSION:  Arthur  S. 
Friend.  Famous  Players-Lasky  Cor- 
poration, New  York  City;  Alec  Pan- 
tages,  Pantages  Circuit  of  Theaters, 
San  Francifeco,  Cal. ;  Thomas  H.  Ince, 
Ince  Productions,  Los  Angeles,  Cal.; 
Donald  J.  Bell,  Bell  &  Howell  Com- 
pany, Chicago;  John  Wvlie,  editor  M. 
P.  World,  New  York  City. 

TREASURY  DEPARTMENT: 
Adolph  Zukor,  Famous  Players-Lasky 
Corporation,  New  York  City;  Mar- 
cus Loew,  Loew's  Enterprises,  New 
York  City;  J.  E.  Brulatour,  Eastman 
Films,  New  York  City;  Walter  W. 
Irwin,  Vitagraph,  V.  L.  S.  E.,  New 
York  City;  George  K.  Spoor,  Ess- 
anay  Film  Manufacturing  Company, 
Chicago. 

DEPARTMENT  OF  AGRICUL- 
TURE: Stephen  A.  Lynch,  Triangle 
Distri.  Corporation,  New  York  City; 
Lewis  L.  Levine.  Regent  Theater. 
Brooklyn,  N.  Y.;  W.  R.  Rothacker, 
Rothacker  Film  Manufacturing  Com- 
pany, Chicago. 

DEPARTMENT  OF  INTERIOR: 
Richard  A.  Rowland,  Metro  Pictures 
Corporation,  New  York  City;  Samuel 
L.  Rothapfel,  Rialto  Theater,  New 
York  City;  Walter  J.  Moore,  H.  C. 
Miner  Litho.  Company,  New  York- 
City. 

AIRCRAFT  DIVISION:  J.  A. 
Bcrst.  Pathe  Exchange,  Inc.,  New 
York;  Louis  F.  Blunienthal,  National 
Theater,  Jersey  City,  N.  J.;  Edward 
Earl,  Nicholas  Power  Company,  New 
York;  Theodore  Mitchell.  D.  W. 
Griffith  Ent.,  New.  York  City;  J.  H. 
Hallberg,  United  Theater  Equipment 
Corporation,  New  York  Citv. 

COMMITTEE  ON  CAMP  TRAIN- 
ING ACTIVITIES:  Samuel  Gold- 
fish, Goldwyn  Pictures,  New  York 
City;  Lee  A.  Ochs,  New  York;  Dr. 
Cranston  Breriton,  N.  B.  of  Review, 
New  York;  Mrs.  J.  Stuart  Hlackton. 
Vitagraph  Company,  Brooklyn.  N.  Y.; 


William  Farnum,  actor,  Fox  Film 
Corporation,  New  York  City. 

TO  THE  COMMERCIAL  ECON- 
OMY BOARD:  Louis  J.  Selznick, 
New  York;  Thomas  Eager,  exhibitor, 
Lincoln,  Neb.;  William  H.  Donald- 
son, Billboard  Publishing  Company, 
Cincinnati,  O. 

TO  THE  SHIPPING  BOARD: 
William  L.  Sherrill,  Pi  oilman  Amuse. 
Corporation,  New  York;  Lewis  B. 
Mayer,  American  Feature  Film  Com- 
pany, Boston,  Mass.;  Edward  J. 
Fisher,  exhibitor,  Seattle,  Wash.; 
William  E.  Lewis,  Morning  Tele- 
graph, New  York  Citv. 
TO  THE  AMERICAN  RED  CROSS 

FOR  THE  EAST:  William  Fox, 
Fox  Film  Corporation,  New  York; 
Mitchell  H.  Mark,  Strand  Theater, 
New  York;  E.  S.  Porter,  Precision 
Machine  Company,  New  York. 

FOR  THE  WEST.  Jesse  L. 
Lasky,  Lasky  Studios,  Los  Angeles, 
Cal.;  Peter  J.  Schaefer.  Jones,  Linick 
&  Schaefer.  Chicago;  Douglas  Fair- 
banks, Laskv  Studios,  Los  Angeles, 
Cal. 

TO  THE  WOMEN'S  COMMIT- 
TEE: Mary  Pickford,  Lasky  Studios, 
Los  Angeles,  Cal.;  Anita  Stewart, 
Vitagraph  Company,  Brooklyn,  N. 
Y.;  Ethel  Barrymore,  Metro  Pictures 
Corporation.  New  York,  Margaret 
.Mayo,  Goldwyn  Company.  New 
York:  June  FIvidge,  Peerless  Pro- 
ducing Company,  W  est  Fort  Lee,  N. 

TO  BE  EX-OFFICIO  MEMBER 
OF  ALL  THE  ABOVE  COMMIT- 
TEES: David  Wark  Griffith,  chair- 
man, of  the  War  Co-operation  Com- 
mittee, Times  Building,  New  York. 

TO  THE  COUNCIL  OF  NA- 
TIONAL DEFENSE:  William  A. 
Brady,  World  Film  Corporation,  New 
York  City. 

The  following  committee  of  women 
will  act  in  conjunction  with  the  Food 
Commission:  Otiida  Bergere,  Ameri- 
can Play  Company,  New  York;  Gail 
Kane,  Mutual  Film  Corporation. 
Santa  Barbara.  Cal.;  Marguerite 
Clark,  Famous  Players  Studio,  New 
York;  Kitty  Gordon,  Peerless  Pro- 
ducing Company,  W.  Fort  Lee,  N.  J.: 
Norma  Talmadge,  Selznick  Pictures, 
New  York. 

The  organization  of  this  service  in 
the  film  industry  to  aid  the  govern- 
ment during  the  war  is  the  result  of 
the  work  of  the  past  few  months  by 
Mr.  Brady. 


Bert   Murphy   to   Excel  in 
Forthcoming  Films, 
Say  Officials 


The  Ebony  Film  Company,  after 
several  months  of  preparation,  an- 
nounces that  it  is  ready  to  publish  a 
new  series  of  comedies.  The  films 
will  be  issued  one  a  week. 

The  company  will  resume  produc- 
tion at  the  Winnebago  Lake,  Wis., 
plant  about  August  15.  The  concern's 
officials  say  in  his  newest  comedy 
Bert  Murphy  will  surpass  anything 
so  far  produced  in  comedy  and  put 
him  in  a  class  with  the  foremost 
screen  comedians. 

Ralph  G.  Phillips  will  continue  tc 
direct  for  the  Ebony  Film  Company 
The  following  single  reel  subjects  an 
ready:  "Dat  Black  Hand  Wake- 
Man,"  "Shine  Johnson's  Waterloo.' 
"Mis-fit  Army,"  and  "The  Porter,' 
while  "The  Hipocrites"'  and  the  "'Do 
Thief  are  two  reelers  both  of  whic 
are  going  unusually  big,  the  Ebon 
Company  announces. 


HUTCHINSON  LEAVES 

CHICAGO   FOR  COAS 

Samuel  S.  Hutchinson,  presidei 
American  Film  Company,  Inc.,  ar 
Signal  Film  Corporation,  has  left  fi 
Santa  Barbara  to  inspect  his  exte 
sive  film  interests. 

While  on  the  coast  Mr.  Hutchins< 
will  supervise  and  get  under  way  SK 
eral  elaborate  productions  starri' 
Mary  Miles  Minter  and  his  newly  i 
quired  Broadway  favorite,  Julie 
Day,  whose  screen  debut  is  set  i 
next  month. 


1!  | 

It's  the  Mysferiou 

Lucky  Cam 


i 


I  SYNOPSES  OF  CURRENT  RELEASES 

■iniiiiiiiiiiiiii  mum  mum  iiiiiiiiiiiiiiiHiiiimii  mini  iimiiii  11  iiiiiiiniiiiiiiiiiiiiiiiiii  mum  miiiiiiiiiii'i!:-^ —  iiiiiiiiiiiiiiiiiniiiiiiii 


MUTUAL 


•  Jerry  on  the  Railroad" — August  9 
Hie-rccl  Horsley  comedy  present- 
H  George  Ovey). — Jerry  goes  to 
Bp  on  the  railroad  track.  He  jumps 
safety  just  as  a  train  passes.  Steal- 
H  a  hand  car  he  escapes  down  the 
&k.  Stopping  at  a  high  bridge  he 
Hs  an  enormous  charge  of  dyna- 
He  which  he  discharges.  Arrested 

■  the  trackmen,  he  is  placed  in  jail. 
B  sees  a  half-wit  poisoning  an  apple 
■Wive  to  the  track  foreman's  daugh- 
■k  Jerry  breaks  out  of  jail  and  i-n 
■erritic  right  saves  tht  girl.  Ju-t 
In  Jerry  wakes  up. 

Jerry   on   the  Farm" — August  23 
He-rccl      Horsley     comedy  with 
■orge  Ovey). — Jerry  makes  love  to 
■farmer's   daughter   while  arrange- 
Hnts  are"  being  made  to  take  mo- 
n  pictures  on  the  farm.    Hank,  a 
i  m  hand,  becomes  enraged  and  to 
rape  a  beating  Jerry  seeks  refuge 
a  kitchen.    He  finds  a  tableful  of 
hd  and  while  the  farmer  and  Hank 
outside  he  eats  his  fill.    Hank  is 

•  charged  from  the  farm  and  Jerry 
I  jmises  him  a  job  if  he  will  drive 

m  to  town.  Hank  wants  to  take 
It:-  girl.  Jerry  agrees  and  Hank  and 
Ip  girl  take  rooms  in  a  tenement 
Ijuse  in  the  city.  Jerry  calls  during 
I  ,ink's  absence  and  has  to  hide  under 
\l  table  when   Hank  returns.  Hank 

■  lens  fire  on  Jerry,  when  he  sees 
||n.  The  police  are  called  in  and 
I  ink  is  rushed  off  to  jail.  The  pic- 
jlrc  ends  with  the  director  congratu- 
v'ing  the  cast  on  their  good  work. 


UNIVERSAL 


^I'The  Double  Floor"— August  13 
L  pisode  8  "The  Gray  Ghost,"  two- 
h  :1s  with  Harry  Carter,  Emory  John- 
[i  a  and  Priscilla  Dean}. — Marco,  Hil- 
|<  sth's  secretary,  is  being  taken  away 
I  a  machine  by  the  crooks.  He 
f  erhears  a  conversation  in  which  he 
(  irns  that  the  Gray  Ghost  will  visit 
I  abin.  the  jeweler.  He  manages  to 
(<  :ape  and  starts  out  to  advise  Jerry 
I  rron  of  the  Gray  Ghost's  visit.  The 
lost  arrives  at  Arabin's  house  and 
*Anands  the  pearl  necklace.  Arabia 
*<es  out  a  gun  and  fires  point  blank 
i  the  Ghost.  Morn  Light  and  Hil- 
*eth  endeavor  to  leave  the  house  of 
:,-stery,  but  find  bloodhounds  are  on 
|jipir  trail  and  have  to  return. 

I  "Midnight  Man" — August  13  (five- 

I I  el  Butterfly  comedy-drama  with 
.ck  Mulhall). — Bob  Moore  is  anxious 

invent    a    safe    that    cannot  be 
ened.     His   father   is   desirous  of 
||nsolidating    with    Hardin,    also  a 
inufacturer  of  safes,  but  Bob  ad- 
|j|i>es  him  not  to.    Hardin  is  infuriated 
gainst  Bob  and  when  Bob  tells  him 
^it  his  safes  can  be  opened  by  any- 


body Hardin  offers  him  anything  in 
his  possession  if  he  can  open  his  li- 
brarj'  safe.  One  night  Bob  gets  into 
the  library,  opens  the  safe  and  hangs 
a  valuable  necklace  belonging  to 
Irene,  Hardin's  daughter,  on  the  safe. 
He  returns  home  and  phones  Irene 
to  get  her  necklace.  Irene  finds  the 
necklace  gone  and  tells  Bob  so.  Bob 
is  threatened  with  arrest  if  he  will 
not  return  the  necklace.  Bob  realizes 
that  the  Eel  must  have  taken  it  and 
so  he  goes  in  search  of  him.  He  finds 
him  and  secures  the  necklace.  Re- 
turning with  it  he  demands  Irene  as  a 
reward  for  opening  Hardin's  burglar- 
proof  safe. 

"A  Wife's  Suspicions" — August  14 
(three-reel  Gold  Seal  drama  with 
Betty  Schade). — Mary  Bradford  be- 
lieves her  husband  to  be  a  crook  and 
leaves  him.  She  becomes  a  governess 
at  the  home  of  the  Von  Berhoff's. 
The  Von  Berhoffs  give  a  reception 
and  it  is  here  that  a  treacherous  gang 
of  international  crooks  are  brought  to 
justice  through  the  efforts  of  Brad- 
ford. When  Mary  learns  the  truth 
she  is  much  relieved  and  there  is  a 
happy  reconciliation. 

"The  Rushin'  Dancers" — August  14 
(one-reel  Xestor  comedy  with  Eddie 
Lyons,  Lee  Moran  and  Edith  Rob- 
erts).— The  men  of  Cactus  Flat  de- 
cide to  get  Prof.  Wiggle  X.  Squirm 
out  of  the  town  because  their  wives 
do  nothing  but  take  dancing  lessons 
and  then  practice  the  steps  at  home. 
One  of  their  number,  Bill  Sellers, 
dresses  as  a  female  dancing  teacher 
and  starts  a  class  for  the  men.  The 
women  become  jealous  and  run  the 
lady  teacher  out  of  town.  After  Bill 
is  rescued  by  the  rest  of  the  men 
Squirm  is  run  out  and  peace  once 
more  reigns  at  Cactus  Flats. 

"Rough  Stuff" — August  15  (two- 
reel  L-Ko  comedy  with  Dan  Rus- 
sell).— Mr.  and  Mrs.  Doehound  are 
the  proprietors  of  a  hotel.  Mrs.  Doe- 
hound  is  jealous  of  her  husband  and 
when  she  finds  him  flirting,  she  puts 
the  young  lady  out  of  her  hotel.  Mr. 
and  Mrs.  Potash  arrive  at  the  hotel 
to  stage  a  fashion  show.  Mr.  Doe- 
hound  flirts  with  Mrs.  Potash  and 
when  a  buyer  of  gowns  wins  Mrs. 
Potash's  favor  Doehound  gets  furious 
and  the  result  is  a  general  melee. 

"Out  Again,  In  Again" — August  16 
(one-reel  Joker  comedy  with  William 
Franey). — Prisoner  Xo.  13  is  to  be 
executed  on  Friday,  the  thirteenth. 
Being  superstitious,  he  plans  to  es- 
cape. He  gets  to  the  house  of  Prof. 
Quince,  who  believes  that  with_  a 
strong  enough  current  of  electricity 
he  can  restore  life  to  the  dead.  The 
warden  of  the  prison  visits  the  pro- 
fessor and  when  the  prisoner  sees 
him  he  conceals  himself  in  a  mummy 
belonging  to  the  professor.    It  is  the 


mummy  the  professor  is  planning  to 
experiment  on  and  the  prisoner  nncls 
himself  back  in  the  cell  from  which 
he  just  escaped.  He  again  endeavors 
to  make  a  getaway  and  is  handed  his 
pardon.  But  he  steals  the  purse  of 
Camille  De  Auverne  and  immediately 
gets  back-  to  prison  again. 

"Cheyenne's  Pai" — August  16  (two- 
real  Star  featurette  with  Harry 
Carey). — Jim  Core}',  British  officer,  is 
anxious  to  purchase  Cactus  Pete,  the 
horse  belonging  to  Cheyenne  Harry, 
but  Harry  refuses  to  sell  it.  Harry 
meets  Flora  Belle  one  night  at  a 
dance  hall.  It  being  pay  day  Harry 
spends  all  his  money  and  when  Flora 
finds  that  his  resources  are  getting 
low  she  looks  around  for  some  one 
with  more  money.  Angered,  Harry 
goes  out,  sells  Pete  and  comes  back 
with  more  money.  But  when  he 
awakens  from  his  drunken  stupor  and 
realizes  what  he  has  done,  he  sets 
forth  to  again  obtain  Pete.  He  steals 
the  horse  and  is  ordered  shot  for  his 
act.  But  as  the  fatal  time  draws  near 
the  British  officer  allows  him  to  go 
free. 

"The  Brass  Girl" — August  17  (two- 
reel  Victor  comedy  with  Jane  Gail). 
— Jane  Brown,  sculptress,  and  Mar- 
tin Stone,  musician,  cannot  agree. 
They  occupy  apartments  in  the  same 
building  and  after  a  bitter  quarrel 
each  decides  to  move.  The  night  be- 
fore burglars  break  into  Jane's  apart- 
ment and  when  Stone  hears  her 
scream  he  goes  to  her  rescue.  After 
the  burglars  have  been  properly  taken 
care  of  Jane  and  Stone  decide  to 
marry  instead  of  move  away  'from 
each  other. 

"Back  to  the  Kitchen" — August  18 
(one-reel  Joker  comedy  with  Gale 
Henry). — Mrs.  Halley  finds  in  Husky 
Hector  her  ideal  of  a  man  and  when 
her  husband  pleads  with  her  not  to 
leave  him  she  throws  him  into  the 
lake.  Hubby  crawls  out,  meets  an 
old  friend,  and  goes  on  a  hunting  ex- 
pedition. Mrs.  Halley,  believing  him 
dead,  collects  his  insurance  money 
and  makes  preparations  for  her  mar- 
riage to  Hector.  Halley  returns  on 
the  eve  of  the  wedding  and  stealing 
into  the  house  he  cuts  the  face  out  of 
his  portrait  and  slips  his  head  in  its 
place.  As  the  wedding  party  lines  up 
in  front  of  the  portrait  and  Mrs. 
Halley  sees  the  resolute  look  of  the 
face  behind  the  oicture.  the  wedding 
breaks  up.  And  Mr.  Halley  is  no 
longaf  a  henpecked  husband. 


K-E-S-E 


/"The  Halfback"  — (Three-reel  Edi- 
son -  Conquest  drama.  with  Yale 
Boss). 

"The    Boy    Who    Cried  Wolf"— 

(Two-reel  Edison-Conquest  drama 
with  Albert  Hacket). 


EXHIBITORS  HERALD 


"In  Love's  Laboratory" — One-reel 
comedy-drama  with  William  Wads- 
worth  and  Jessie  Stevens). 

"The  Little  Chevalier" — (Edison- 
Conquest  drama  program  No.  5  with 
Shirley  Mason  and  Ray  McKee.) — 
There  is  animosity  between  the 
houses  of  Valdeterre  and  Roche  and 
when  the  son,  Henri,  grows  to  man- 
hood he  arranges  a  duel  with  Chev- 
alier La  Roche.  Although  not  nearly 
his  size,  the  chevalier  proves  too  much 
tor  Henri.  Later  he  meets  Diane 
Roche  and  they  are  mutually  at- 
tracted. Subsequent  meetings  tell 
Henri  that  he  is  falling  in  love  with. 
Diane.  In  going  through  his  father's 
papers  he  finds  a  contract  of  marriage 
between  himself  and  Diane.  The  mar- 
riage is  to  take  place  whether  there 
be  a  difference  between  the  families 
or  not.  Joyously  Henri  brings  the 
contract  to  Diane  who  is  at  first  re- 
luctant. She  reveals  to  him  that  she 
is  the  Chevalier  as  well  as  Diane  and 
they  are  happily  united. 

"The    Customary    Two    Weeks" — 

(Edison-Conquest  drama  program 
Xo.  6  with  Craig  Ward).— -Vibert  is 
in  charge  of  the  Eclipse  Tool  Com- 
pany and  delights  in  discharging  the 
employees.  When  Extell,  advertising 
manager,  comes  down  late  one  morn- 
ing, Vibert  discharges  him.  Extell 
starts  West  and  lands  the  position  of 
advertising  manager  with  a  competi- 
tive company.  He  makes  good  and 
the  owner  of  the  Eclipse  Tool  Com- 
pany asks  him  to  come  back  as  gen- 
eral manager.  This  makes  him  Vi- 
bert's  superior.  In  order  to  be  re- 
venged he  gives  Vibert  his  customary 
two  weeks'  notice  and  then  rehires 
him.  Under  the  new  conditions  the 
two  men  work  hand  in  hand  and  do 
big  things.  Extell  also  wins  the  girl 
of  his  heart. 

"The  Magic  of  Spring" — (  Edison- 
Conquest  program  Xo.  61. — The  story 
tells  of  a  young  man  wandering 
through  the  park  wishing  he  might 
line!  his  mate.    He  falls  asleep  and  in 


It's  the  Mysterious 

Lucky  Card 


his  dreams  sees  himself  wandering 
over  the  green  swards  of  Greece  with 
a  beautiful  maiden.  He  awakens  to 
find  the  girl  of  his  dreams  sitting  at 
his  side. 


FCX 


"Wrath  of  Love" — August  4  (five- 
reel  drama,  with  Virginia  Pearson). — 
Roma  Winet,  author  of  a  novel, 
"Jealousy,"  suffers  from  the  same  pas- 
sion, while  living  with  Robert  Law- 
son,  whom  she  has  just  married.  A 
friend,  Ethel  Clarke,  is  left  in  Rob's 
care  by  Dave  Blake,  his  chum,  when 
he  is  called  to  war.  Dave  returns  on 
a  furlough  and  goes  to  Bob's  mother's, 
where  Ethel  is  staying,  but  is  warned 
by  Bob  that  spies  are  following  him. 
Roma  enters  and  finds  Bob  and  Ethel 
alone.  It  drives  her  frantic  with  an- 
ger. She  sees  Bob  go  on  a  mysteri- 
ous errand  to  the  rear  of  the  estate, 
where  Dave  is  hiding,  and  later  sees 
Ethel  go  aiso.  Roma  again  follows 
Bob  when  lie  receives  a  note  to  meet 
Dave  at  the  boathousc.  Ethel  accom- 
panies him.  Dave  denies  the  note  and 
says  it  is  the  work  of  spies.  A  battle 
with  his  pursuers  ends  in  Dave's 
flight  and  the  misunderstandings  be- 
tween Roma  and  Bob  are  cleared  up. 

"A  Soft  Tenderfoot"  —  August  4 
(one-reel  comedy,  with  Tom  Mix). — 
Tom  Mix  is  graduated  from  college 
and  his  uncle  finds  work  for  him.  He 
is  informed  if  he  will  manage  his 
uncle's  ranch  for  a  stated  time  the 
uncle  will  make  him  a  present  of  it. 
He  goes  w'est  with  a  valet;  Mean- 
time the  superintendent  of  the  ranch 
is  attempting  to  gain  possession  of  the 
property  and  the  owner's  ward.  Tom 
decides  the  ranch  is  too  good  to  lose, 
and  comes  to  the  same  conclusion, 
about  the  girl.  The  cowboys  put  Tom 
through  a  series  of  wild  experiences 
and   he  flees.     His   uncle,  disgusted, 


Another  film  company  is  about  to 

be  started  in  Bavonne,   X.   E.  to  be 
* 

known  for  commercial  reasons  as 
the  "Charles  Simone  Pictures." 

The  new  concern  is  being  formed 
by  the  well-known  picture  expert. 
Charles  Simone.  who  will  write,  di- 
rect, manufacture  and  distribute  1 1 i  — 
own  productions. 

The  work  on  the  new  plant  will  be 
commenced  in  Septei:'bcr,  it  is  said, 
anil  this  wjll  be  the  third  Bayonne 
film  enterprise  built  through  Mr.  Si- 
mone's  efforts.  . 


drives  him  from  home,  but  the  prctt) 

ward  pleads  for  him.    They  return 
the  ranch,  the  train  is  held  up  ant 
Tom  whips  the  attacking  band  and  rc 
deems  himself. 


PARAMOUNT 

"The  Varmint" — August  5  (five-ree 
comedy-drama,  with  Jack  f'ickfor 
and  Louise  Huff). — John  Humperapi 
Stover's  activities  at  the  Lawrence 
ville  school  earn  him  the  tincompl 
mentary  name  of  the  Varmint.  H 
has  been  dismissed  from  other  school 
and  arrives  at  Lawrencevillc  with  th 
intention  of  putting  a  little  ginger  int 
the  dump.  He  i>  bled  by  his  schoo 
mates,  who  palm  off  worthless  relic 
upon  him.  He  falls  into  the  clutchf 
of  "the  Roman,"  tin-  head  of  the  Lati 
department.  Also  he  falls  in  love  wit 
the  "Roman's"  daughter  Laura,  A 
is  the  source  of  combined  terror,  ai 
guish  and  unlimited  delight  to  tl 
sensitive  Varmint  before  he  ends  h 
school  days. 


WORLD 


"The   Little    Duchess" — August 
(five-reel  drama  with  Madge  EvajM 
— Geraldine    Carmichael,    the  grani 
daughter  of  an  English  carl,  is  placi 
in  an  orphan  asylum,  upon  the  deal 
of  her  mother,  her  father  hav  ing  be< 
turned  out   of  hi.-   home  because 
his   marriage   to   a   woman  benea 
him.    Unhappy  under  the  severefl 
cipline   of   the   institution,   she  ru 
away  with  a  playmate  and  they  join 
circus.      While    suffering    from  t 
hard-ships  inflicted  by  the  cruel  she 
man.  she  is  found  by  emissaries  of  t 
Earl,  but  the  Earl  forces  her  to  A> 
boy's    clothes    as    he   will  allow 
woman   in   his  home.     Jerry  is« 
happy  in  the  boy's  costume,  althou 
she  has  a  line  time  with  the  servan 
Finally    she    is    again  permitted 
dress   in   girl's    clothes,   when  Lc 
Carmichael    realizes    his  hatred 
women  and  distrust  of  his  brother! 
been  all  for  naught. 


Mr.  Simone,  while  general  man 
of  the  Nestor  Company,  started™ 
ducing  Xestor  pictures,  which  U 
passed  into  the  hands  of  the  IW 
sal  Film  Manufacturing  Compa, 
He  was  also  one  of  the  original  J 
ganizcrs  of  the  Horsley  Labora 
ries,  Inc..  and  aided  materially 
the  reorganization  of  the  Centj 
Film  Company,  of  which  he  wasi^ 
retary  aim  general  manager  forj^ 
years. 

Mr.    Simone   expect;    to  have 
f  :t  predveiion  ready  for  the  mar 
Marc'-  1,  1918. 


"CHARLES  SIMONE  PICTURES"  NEWEST  COMPANY 
TO  EE  LOCATED  AT  BAYONNE,  N.  J.,  CENTE 


Work  on  New  Plant  Will  Commence  in  September,  ai 
First  Film  Will  Be  Marketed  March  1,  1918; 
Chief  Is  an  Industry  Pioneer 


EXHIBITORS  HERALD 


37 


WALLACE  REID,  LASKY 

STAR,  IN  U.  S.  DRAFT; 

OTHERS  ARE  CALLED 

The  draft  sot  several  members  of 
the  Lasky  organization.  All  the 
young  men  without  dependents  had 
previously  enlisted,  so  it  only  hit 
those  who  had  others  besides  them- 
selves to  support.  The  first  man 
drafted  was  Wallace  Reid,  the  Lasky 
star,  he  being  selected  early  in  the 
drafting  day.  Wallace  has  several 
dependents,  and  it  is  not  known 
whether  he  will  claim  exemption  or 
not. 

The  draft  also  hit  Roy  Marshall, 
assistant  director  for  Marshall  Xei- 
lan;  Wellington  Wales,  auditor:  two 
brothers,  Claude  and  Edmund  Mitch- 
ell. Claude  being  chief  assistant  direc- 
tor and  Edmund  being  assistant  audi- 


MUTUAL  ISSUES  NEW 

"AD  HINTS"  SHEET  FOR 

"BAB  THE  FIXER"  FILM 

"Ad  Hints"  is  the  subject  of  the 
Mutual  Film  Corporation's  press 
sheet  being  sent  out  this  week.  It 
contains  sample  advertisements  for 
one  and  two  columns,  music  cues, 
the  cast  and  catchy  reading  notices 
m  "Bab  the  Fixer,"  the  latest  Jackie 
Saunders  picture.  A  variety  of  cuts, 
obb.y  photos  and  other  advertising 
iccessories  available  for  the  wide- 
iwake  exhibitor  are  listed  in  the  press 
sheet. 


EDWARD  ALEXANDER  PLAYS 
JUVENILE   LEAD   IN  NEW 
MARY  MACLAREN  FILM 

I  Edward  Alexander  is  playing  the 
juvenile  lead  opposite  Mary  Mac- 
Laren  in  "Forbidden,"  her  second 
live-reel  production  under  the  David 
Horsb  v  banner. 


It's  the  Mysterious 

Lucky  Card 


CANADIAN  FILM  NEWS 


.Windsor,  Out.  —  The  Favorite 
Theater  under  the  management  of 
Clyde  Curry,  Windsor,  is  undergoing 
some  extensive  repairs  and  when 
completed  will  be  one  of  the  most 
up-to-date  theaters  in  western  On- 
tario. Mr.  Curry  is  an  enterprising 
young  exhibitor  and  is  giving  his  pa- 
trons their  money's  worth  in  splendid 
high  class  bills. 


Toronto,  Ont. — In  spite  of  the  hot 
weather  the  week  of  July  23,  the  Re- 
gent Theater  here  played  to  exceed- 
ingly good  business.  The  theater 
showed  the  Universal  Animated 
Weekly  in  which  appeared  the  parade 
of  the  Forty-eighth  Highlanders  in 
Xew  York  on  their  recent  recruiting 
exhibition  and  this  timely  film  again 
made  a  decided  hit  at  this  Toronto 
house. 


Toronto,  Ont. — A  private  screen- 
ing of  a  number  of  Atlas  comedies 
by  the  Atlas  Film  Company  of  Can- 
ada, Ltd.,  took  place  on  Thursday 
night,  July  26,  at  th#e  Strand  Theater. 


Montreal,  Que. — Jack  Hooley,  man- 
ager of  the  Sheridan  Square  Theater. 
Pittsburgh,  was  a  recent  visitor  in 
Montreal.  Mr.  Hooley  was  recently 
manager  of  the  Francis  Theater, 
M  ontreal. 


Toronto,  Ont. — "The  Barrier"  Can- 
r.da  Syndicate,  of  which  H.  B.  Wright, 
a  well  known  film  man  of  Western 
Canada,  is  president  and  general  man- 
ager, has  concluded  negotiations  with 
Lewis  J.  Selznick  for  the  entire  Can- 
adian rights  for  the  Rex  Beach  pro- 
duction, "The  Barrier."  This  pro- 
duction will  be  issued  early  in  Sep- 
tember by  Superfeauires  in  Eastern 
Canada  and  by  the  Xational  Film. 
Ltd..  Western  Canada. 

This  play  is  strictly  Canadian  and 
deals  with  the  early  days  in  the  great 
Xorthwest.  The  filming  was  practi- 
callv  all  done  in  Canada. 


Montreal.  Que. — H.  W.  Conover, 
representing  the  Montreal  Operating 
Company,  which  concern  operates  the 
Imperial  Theater,  has  signed  a  film 
contract  in  which  the  concern  takes 
in  the  entire  program  of  the  Para- 
mount and  Artcraft  companies  for  tlve 
comine;  twelve  months. 


Toronto,  Ont. — "The  Birth  of  a 
Xation"  was  run  at  an  airdrome  in 
Trenton  August  2,  3  and  4  by  William 
Cranston  of  Toronto.  This  is  the 
first  time  that  this  film  has  been  shown 
under  these  conditions  in  Canada. 


Toronto.  Ont. — A  private  screen- 
ing of  "The  Barrier"  was  held  July 
31  by  Superfeauires.  Ltd.,  at  the  Re- 
gent Theater. 


Toronto,  Ont. — Due  to  the  death  of 
Bob  Xewman,  .the  Operators'  Unions 
of  Ontario  declare  their  intention  to 
use  every  effort  possible  to  obtain  the 
position  for  Mr.  Elliott.  The  Oper- 
ator's Unions  believe  that  even  a  high- 
er state  of  efficiency  will  be  main- 
tained in  the  office,  because  Mr.  Elli- 
ott is  a  practical  operator  and  elec- 
trician. The  different  branch  locals  of 
No.  173  have  declared  their  support 
in  this  endeavor. 


Toronto,  Ont.  —  The  Operator's 
Union,  Local  173,  of  Toronto,  recent- 
ly held  a  meeting  to  elect  new  officers 
and  the  following  was  the  result:  Mr. 
Dentelbeck,  president;  Mr.  Covert, 
business  agent  and  organizer;  while 
Mr.  Duncan  of  the  Strand  Theater 
was  made  vice  president^  C.  A.  Mc- 
Mahon  has  released  the  business 
agency,  but  retains  the  financial  sec- 
re:r.ry~hip. 


✓tart  yv 

BLUEBIRD 
PAT 


38 


EXHIBITORS  HERALD 


By  "MAC 

"Duttic,"  the  live  president  of  the 
Exhibitors  Supply  Company,  returned 
to  the  main  office  August  3  after  visit- 
ing the  Indianapolis  branch.  After 
giving  the  nearby  trade  a  flying  visit, 
in  company  with  R.  E.  "Bob"  Gumm, 
manager,  H.  A.  R.  Dutton  states  his 
company  purchased  the  entire  supply 
stock  of  the  Central  Film  Company  of 
Indianapolis. 


F.  M.  Brockell,  manager  of  the 
Goldwyn  offices,  is  fast  lining  up  the 
boys  for  the  sales  squad,  having  re- 
cently added  the  following  well  known 
film  men:  Paul  Bush,  former  man- 
ager of  the  Beach  Theater;  Nat  Wolf, 
the  "expo  auctioneer,"  and  S.  H. 
Lighter,  formerly  affiliated  with  Para- 
mount exchange. 


The  athletic  Fox  manager,  Jack 
O'Toolc,  has  changed  his  quarters  to 
a  shadier  portion  of  the  Fox  suite. 
\\  ith  business  now  piling  up,  you 
cawn't  blame  a  chap  who  seeks  the 
shade. 


Dr.  J.  W.  Pence,  owner  of  the 
Lyric  and  Star  Theaters,  Columbus 
Junction,  Iowa,  who  was  a  recent  visi- 
tor to  the  city,  says  he  soon  will  re- 
model the  Lyric,  making  it  one  of  the 
most  attractive  film  houses  in  Iowa. 

The  trade  last  week  got  an  eye  full 
of  little  Hughey  Mack,  who  was  in 
town  long  enough  to  state  that  he 
has  joined  the  L-Ko  Comedies.  Of 
course  the  Universal  will  become 
much  heavier  on  the  comedy  publica- 
tions in  the  near  future. 


Anybody  who  thinks  it  is  a  cinch 
to  become  one  of  Uncle  Sam's  flyers, 
just  get  Harry  Ascher  on  the  wire. 
Harry  is  all  right,  but  his  line  on 
aviation  is  a  marvel. 


Some  members  of  the  trade  saw  a 
handsome  young  man  waltzing  about 
in  front  of  Cohan's  Grand  Opera 
House  that  sultry  evening  of  July  27. 
It  was  Maury  Rubens  from  Joliet. 
Maury  holds  the  record  for  atten- 
dance to  the  "Turn  to  the  Right," 
lacking  once  of  having  attended  an 
even  dozen  times. 


Another  member  has  been  added  to 
the  Chicago  film  speedsters'  squad. 
Frederick  Russel  Clark,  president  of 
the  Titan  Pictures  Corporation,  now 
is  guiding  one  of  those  Dodge  "flyers." 
Liable  to  see  him  any  of  these  days 
now  in  the  "Loop,"  just  as  soon  as  he 
gets  the  speeds  properly  memorized. 
W  atch  your  step,  Fred. 


That  young  buck  regaled  in  the 
Rajah  Silk  sartorial  creations  strutting 
about  the  fifteenth  floor  of  the  Con- 
sumers building  is  no  other  than  I. 
Van  Ronkel.  That  Bluebird  crew  jol- 
lied him  reccntly#  upon  his  return  to 
the  office.  The  crew  assembled 
around  the  festive  board  awaiting 
their  honored  guest.  'Tis  rumored  the 
feast  commemorates  Ike's  "fourth" 
annual  celebration  of  his  "fortieth" 
birthday. 


Harry  D.  Charness  has  become  spe- 
cial representative  for  the  Owl  Fea- 
tures, Inc.,  to  handle  the  new  feature 
"One  Law  for  Both,"  recently  pur- 
chased from  Ivan  Abramson  for  this 
territory. 


Manager  Charles  Z.  Schaefer  of  the 
Casino  used  a  nice  stunt  in  exploiting 
his  attraction  "A  Slacker's  Heart"  the 
week  of  July  29.  Must  have  cost  a 
tidy  sum  to  resurrect  dear  old  Abe 
Lincoln  and  bring  the  busy  Woodrow 
Wilson  from  W  ashington. 


"THE  SEVEN  PEARLS,"  NEW 
PATHE  SERIAL,  TO  BE 

PUBLISHED  ON  SEPT.  2 

The  Pathe  Company  will  publish 
on  September  2  a  new  serial  entitled 
"The  Seven  Pearls,"  featuring  Millie 
King,  Creighton  Hale  and  Leon  Bary 
The  story  was  written  by  Charles 
Goddard,  who  also  prepared  the 
scenario,  and  who  wrote  "The  Ex- 
ploits of  Elaine"  and  "The  Perils  of 
Pauline"  serials. 


E.  W.  HAMBURG  MOVES 

CHICAGO  LOOP  OFFICE 

TO  THE  MAIN  PLANT 

The  Eugene  W.'  Hamburg  Com- 
pany, the  big  picture  frame  and  ac- 
cessory concern,  has  moved  the  Chi- 
cago downtown  office  from  the  .\Ia'.- 
Krs  Building  to  the  main  plant  at 
2U21-27  Federal  street.  The  change 
was  made  August  6. 

Mr.  Hamburg,  however,  announces 
to  the  trade  that  he  will  retain  offices 
for  business  in  the  "loop"  district. 

NEW  CORPORATIONS 


Wilmington,  Del. — The  Big  Five  Film  Sales 
Company,  with  a  capital  of  $1,000,000,  has 
taken  out  a  charter.  William  F.  O'Keefe, 
George  G.  Steigler  and  E.  E.  Wright  arc 
directors.  They  will  produce  and  distribute 
motion  pictures. 


New  York. — C.  K.  V.  Film  Corporation  will 
make  motion  pictures,  having  secured  a  char- 
ter through  Allen  E.  Moore,  George  F.  Jeb- 
bett  and  Alfred  F.  McCabe.    The  company  is 

capitalized  at  $5,000. 


Columbus,  Ohio. — The  Chester-ninth  Amuse- 
ment Company  has  secured  a  charter  to  make 
motion  pictures.  It  is  capitalized  at  $5,000. 
J.  B.  Diener,  H.  H.  Lustig,  George  A.  Grieble 
are  the  incorporators. 


Terre  Haute,  Ind. — O'l.oma  Photoplay  Com- 
pany, with  a  capital  of  $10,000,  has  been 
formed  to  make  motion  pictures.  The  directors 
are :  Al  Weston,  W.  Larkin  McCurry,  John 
Vandee,  Clarence  Bullis  and  Walker  I.  Clay- 
ton. 


Dallas,  Tex. — Standard  Film  Service,  Inc., 
has  been  incorporated  here  with  a  capital  of 
$20,000.  N.  F.  Wertheimer,  J.  H.  Hester,  Ray 
Xe>bit  are  directors. 


New  York. — Society  Film  Corporation  has 
been  formed  to  make  motion  pictures.  L. 
George,  J .  C.  Steinmetz  and  H.  C.  McEntee 
are   the   incorporators.     The   capital   stock  is 

$10,000. 


Wilmington,  Del. — United  Cinema  Theater 
Company,  Inc.,  has  received  a  charter.  It  is 
incorporated  at  $1,000,000.  _  M.  L.  Gatchell, 
L.  A.  Irwin  and  Harry  Davis  are  directors. 


BLVEBIPD 

DAY 


BLVEBIRD 
DAY 


CALENDAR  OF  FEATURE  RELEASES 


ARTCRAFT  PICTURES 

Apr.    1 — "Broadway  Jones,"  five  reels,  with  Georce  Cohan. 

Apr.  15 — "In  Again — Out  Again,"  five  reels,  with  Douglas  Fairbanks. 

May — "A  Romance  of  the  Redwoods,"  five  reels,  with  Mary  Pickford. 

June — "Wild  and  Woolly,"  five  reels,  with  Douglas  Fairbanks. 

July — "The  Little  American,"  six  reels,  with  Mary  Pickford. 

Aug.  12 — "Seven  Keys  to  Baldpate,"  five  reels,  with  George  M.  Cohan. 

Aug.  26 — "Close  to  Nature,"  five  reels,  with  Douglas  Fairbanks. 

ART  DRAMAS,  INC. 

May  17 — Apollo,  "The  Mystic  Hour,"  five  reels. 

May  24 — Van  Dyke,  "Song  of  Sixpence,"  five  reels. 

May  31 — U.  S.,  "House  of  Cards,"  five  reels. 

June  11 — Van  Dyke,  "A  Mute  Appeal,"  five  reels. 

June  18— Apollo,  "The  Golden  God,"  five  reels. 

June  25 — Erbograph,  "The  Road  Between,"  five  reels. 

July    2— U.  S.,  "The  Peddler,"  five  reels. 

July   *9 — Van  Dyke.  "Miss  Deception,"  five  reels. 

July  16 — Apollo,  "When  You  and  I  Were  Young,"  five  reels. 

BLUEBIRD  PHOTOPLAYS 

Apr.  30 — "The  Clock,"  five  reels,  with  Franklin  Farnum  and  Agnes 
Vernon. 

May    7 — "Little  Miss  Nobody,"  five  reels,  with  Violet  Mersereau. 
May  14 — "Treason,"    five    reels,    with    Allen    Holubar    and  Joseph 
Girrard. 

May  21 — "The  Flashlight  Girl,"  five  reels,  with  Dorothy  Phillips. 
May   28 — "Southern   Justice,"   five    reels,   with   Myrtle   Gonzalez  and 

George  Hernandez. 
June  4 — "Bringing  Father  Home,"  five  reels,  with  Franklyn  Farnum. 
June  11 — "A  Doll's  House,"  five  reels,  with  Dorothy  Phillips. 
June  18 — "A  Little  Orphan,"  five  reels,  with  Ella  Hall. 
June  25— "A   Kentucky   Cinderella,"   with   Ruth   Clifford   and  Rupert 

Julian. 

July    2 — "Fires  of  Rebellion."  five  reels,  with  Dorothy  Phillips. 
July    9 — "The  Car  of  Chance,"  five  reels,  with  Frcnklvn  Farnum. 
July  16 — "The   Greater  Law,"   five  reels,  with   Myrtle   Gonzales  and 

George  Hernandez. 
July  23 — "The  Rescue,"  five  reels,  with  Dorothy  Phillips. 
July  30 — "The  Little  Terror,"  five  reels,  with  Violet  Mersereau. 
Aug.    6 — "The    Clean-Up, "    five    reels,    with    Frankiyn    Farnum  and 

Brownie  Vernon. 

Aug.  13 — "The  Showdou,"  five  reels,  with  Mvrtle  Gor.zales  and  George 
Hernandez. 

Aug.  20 — "Mr.  Opp,"  five  reels,  with  Neva  Gerber  and  Arthur  Hoyt. 
Aug.  27 — "The  Charmer,"  five  reels,  with  Ella  Hall. 

BUTTERFLY  PHOTOPLAYS 

May  21 — "Like  Wildfire,"  five  reels,  with  Herbert  Rawlinson  and 
Neva  Gerber. 

May  28 — "Money  Madness"  five  reels,  with  Mary  M2cLaren. 
June  4 — "The  Circus  of  Lite,"  five  reels,  with  Zoe  Rae. 
June  18 — "The  Fire  of  Youth,"  five  reels,  with  Jack  Mulhali. 
June  25— "Man  and  Beast,"  five  reels,  with  Eileen  Sedgwick. 
July    2 — "The  Plow  Woman."  five  reels. 

July  9 — "The  Reed  Case,"  five  reels,  with  Allen  Holubar  and  Louise 
Lovely. 

July  16 — "High  Speed,"  five  reels  with  Jack  Mulhali. 
July  23 — "The  Double  Standard,"  five  reels,  with  Roy  Stewart. 
July  30 — "A  Wife  on  Trial,"  five  reels,  with  Mignon  Anderson. 
Aug.    6 — "Follow  the  Girl."  five  reels,  with  Ruth  S*onehouse. 
Aug.  13 — "Midnight  Man,"  five  reels,  with  Jack  Mulhali. 

FOX  FILM  CORPORATION 

May    7 — "A  Small  Town  Girl,"  five  reels,  with  June  Capr'ce. 

May  14 — "The  Book  Agent,"  five  reels,  with  George  Walsh. 

May  21 — "Heart  and  Soul,"  five  reels,  with  Theda  Bara. 

May  21 — "The  Final  Pavment,"  five  reels,  with  Nance  O'Neil. 

May  2S— "The  Silent  Lie,"  five  reels,  with  R.  A.  Walsh. 

June    3 — "The  Slave,"  five  reels,  with  Valeska  Suratt. 

June  10 — "The  Broadway  Sport,"  five  reels,  with  Stuart  Holmes. 

June  17 — "Wrath  of  Love,"  five  reels,  with  Virginia  Pearson. 

June  24 — "Some  Boy,"  five  reels,  with  George  Walsh. 

July    1 — "When  a  Man  Sees  Red,"  five  reels,  with  William  Farnum. 

July    1 — "The  Siren,"  five  reels,  with  Valeska  Suratt. 

July    8 — "The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 

July  15 — "Two  Little  Imps,"  five  reels,  with  Katherine  and  Jane  Lee. 

July  22 — "To  Honor  and  Obey,"  five  reels,  with  Gladys  Brockwell. 

July  22 — "The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 

July  29 — "Wife  Number  Two,"  five  reels,  with  Valeska  Suratt. 

FOX  FILM  COMEDIES 
Apr.  16 — "The  Film  Spoilers,"  two  reels,  with   Charles  Conklin. 
Apr.  23— "His  Love  Fight."  two  reels,  with  Hank  Mann. 
A«r.  30 — "An  Aerial  Joy  Ride,"  two  reels,  with  Ray  Griffith. 
May    7 — "His  Smashing  Career,"  two  reels,  with  Billie  Ritchie. 
Way  14 — "A  Roman  Cowboy,"  two  reels,  with  Tom  Mix. 
May  21 — "His  Bomb  Policy,"  two  reels,  with  Charles  Conklin. 
/May  28 — "Suds  of  Love,"  two  reels,  with  Hank  Mann. 

KLEINE-EDISON-SELIG-ESSANAY 

Apr.  30— Selig,  "The  Danger  Trail,"  five  reels,  with  H.  B.  Warner 

and  Violet  Heming. 
May    7 — Essanay,  "The  Saint's  Adventure,"  five  reels,  with  Henry  B. 

Walthal  and  Mary  Charleson. 
May  14 — Selig,  "The  Lad  and  the  Lion,"  five  reels,  with  Vivian  Reed 
I  and  George  Fawcett. 

May  21 — Essanay,    "Night    Workers,"    five    reels,    with  Marguerite 

Clayton. 

May  28 — Edison,  "The  Telltale  Step,"  five  reels,  with  Shirlev  Mason. 
^  Tune  4 — Selig,  "The  Mystery  of  No.  47,"  five  reels,  with  Ralph  Herz. 
I  June  11 — Selig,  "A  Brass  Monkey,"  Hoyt  C,  two  reels. 

June  11 — Essanay,  "Filling  His  Own  Shoes,"  five  reels,  with  Bryant 
Washburn. 


July 

July 

July 
July 


Aug. 

Aug. 
Aug. 

Aug. 

Aug. 


June  13 — Essanay,    "Steps    to    Somewhere,"    "Do    Children  Count?" 

series,  two  reels,  with  Mary  McAlister. 
June  18 — Essanay,  "Land  of  Long   Shadows,"  five  reels,  with  Jack 

Gardner. 

June  20 — Essanay,   "The   Wonderful   Event,"   "Do   Children  Count?" 

series,  two  reels,  with  Mary  McAlister. 
June  25 — Edison,  "The  Ghost  of  Old  Morro,"  five  reels,  with  Mabel 

Trunnelle  and  Robert  Conness. 
June  25 — Selig,  "A  Day  and  a  Night,"  Hoyt  C,  two  reels. 
June  27 — Essanay,   "The   Yellow  Umbrella,"  "Do   Children  Count?" 
series,  two  reels,  with  Mary  McAlister. 
2 — Essanay,  "The  Man  Who  Was  Afraid,"  five  reels,  with  Bryant 
Washburn. 

4 — Essanay,    "A   Place   in   the    Sun."   "Do   Children  Count?" 

series,  two  reels,  with  Mary  McAlister. 
9 — Selig,  "A  Rag  Baby,"  Hoyt  C,  two  reels. 

9 — Edison,  "Light  in  Darkness,"  five  reels,  with  Shirley  Mason. 
July  11— Essanay,  "Where  Is  My  Mother?"  "Do  Children  Count?" 

series,  two  reels,  with  Mary  McAlister. 
July  16— Essanay,  "Range  Boss,"  five  reels,  with  Jack  Gardner. 
July  18 — Essanay,  VWhen    Sorrows    Weep,"    "Do    Children  Count?" 

series,  two  reels,  with  Mary  McAlister. 
July  23 — Essanay,  "The  Golden  Idiot,"  five  reels,  with  Bryant  Wash- 
burn. 

July  23— Selig,  "A  Runaway  Colt,"  two  reels,  Hoyt  C 

July  23— Essanay,  "The  Uneven  Road,"  "Do  Children  Count?"  series, 

two  reels,  with  Mary  McAlister. 
July  30 — Edison,   "One   Touch  of   Nature,"   five   reels,  with  John  J 
McGraw. 

1 — Essanay,  "The  Season  of  Childhood,"  "Do  Children  Count?" 

series,  two  reels,  with  Mary  McAlister. 
6— Sehg,  "A  Dog  in  the  Manger,"  two  reels,  Hoyt  C 
6 — Essanay,  "Skinner's   Baby,"  five  reels,  with  Bryant  Wash- 
burn. 

8 — Essanay,  "The  Little  White  Girl,"  "Do  Children  Count5" 
series,  two  reels,  with  Mary  McAlister. 
_    13 — Selig.  "The  Barker."  five  reels,  with  Lew  Fields 
,ug-  ^0— gssanay,  "Open  Places,"  five  reels,  with  Jack  Gardner 
Aug.  2/— Edison.  "The  Girl  of  the  Photograph,"  five  reels  with  Shirlev 
Mason  and  Raymond  McKee. 

METRO  PICTURE  CORPORATION 

Apr.  23 — Columbia,  "God's  Law  and  Man's,"  Society  D.,  five  reeis 
with  Viola  Dana. 

Apr.  30 — Rolfe,  "The   Millionaire's  Double,"  five  reels,  with  Lionel 
Barrymore. 

April  30 — Columbia,  "The  Call  of  Her  People,"  seven  reels,  with  Ethel 
Barrymore. 

May    7 — Rolfe,  "Sowers  and  Reapers,"  five  reels,  with  Emmy  Wehler. 
May  14 — Popular,  "The  Soul  of  a  Magdalen,"  five  reels,  with  Mme 
Petrova. 

May  21 — Rolfe,  "The  Beautiful  Lie,"  five  reels,  witn  Frances  Nelson 
May  28 — Rolfe,   "The   Duchess   of   Doubt,"    five   reels,   with  Emmy 
Wehlen. 

June  4 — Columbia,  "Lady  Barnacle,"  five  reels,  with  Viola  Dana 
Tune  11— Yorke,   "The   Haunted    Pajamas,"   five   reels,   with  Harold 
Lockwood. 

June  18 — "The  Greatest  Power,"  five  reels,  with  Ethel  Barrymore 
June  25 — "Aladdin's  Other  Lamp,"  five  reels,  with  Viola  Dana. 
July    2 — "The  Trail  of  the  Shadow,"  five  reels,  with  Emmy  Wehlen 
July    9— "Peggy,    the   Will   o'   the    Wisp,"   five    reels,   with  Mabel 
Taliaferro. 

July  16 — Yorke,  "The  Secret  Spring,"  five  reels,  with  Harold  Lock- 
wood. 

July  23 — "The  Belle  of  the  Season,"  five  reels,  with  Emmy  Wehlen 
July  30 — "Miss  Robinson  Cruso,"  five  reels,  with  Emmy  Wehlen. 
Aug.    6 — "The  Jury  of  Fate,"  five  reels,  with  Mabel  Taliaferro. 
Aug.  13 — "The  Girl  Without  a  Soul,"  five  reels,  with  Viola  Dana. 

MUTUAL  STAR  FEATURES 

Apr.  30 — American,  "Whose  Wife?"  five  reels,  with  Gail  Kane. 
May    7 — Powell,  "Hedda  Gabler,"  five  reeis,  with  Nance  O'Neii. 
May    7 — American,  "The  Frame-Up,"  five  reels,  with  William  Russell 
May  14 — American,   "Annie-f  or- Spite,"   five   reels,   with   Mary  Miles 
Minter. 

May  21— Powell,   "The  Mi  rror,"   five   reels,  with  Marjorie  Rambeau 
May   21 — Horkheimer,     "The   Checkmate,"   five   reels.     with  Jackie 
Saunders. 

May  28 — American,  "The  Serpent's  Tooth,"  five  reels,  with  <3ail  Kane 
June  4 — American,  "Reputation."  five  reels,  with  Edna  Goodrich. 
June  4 — American,    "Shackles    of   Truth,"    five    reels,    with  William 
Russell. 

June  11 — American,  "Periwinkle,"  five  reels,  with  Marv  Miles  Mmtei 
June  18 — Powell,  "The  Dazzling  Miss  Davison,"  five  reels,  with  Mar- 
jorie Rambeau. 

June  18— Horkheimer,   "A  Bit  of  Kindling,"   five   reels,  with  Jackie 
Saunders. 

June  25 — American,  "The  Upper  Crust."  five  reels,  with  Gail  Kane. 
July    2 — American,   "The    Masked   Heart,"   five   reels,   with  William 
Russell. 

July    9 — Powell,  "Mary  Moreland,"  five  reels,  with  Marjorie  Ram- 
beau. 

July  16 — Horkheimer,    "Betty    Be    Good,"    five    reels,    with  Jackie 
Saunders 

July  23 — American,  "Melissa  of  the  Hills,"  five  reels,  with  Mary  Miles 
Minter. 

July 


Aug. 
Aug. 


Minter. 
30 — American. 

Russell. 
6 — American, 
13 — Horkheimer, 
Saunders. 


Pride  and  the  Man,"  five  reels,  with  William 

Souls  in  Pawn,"  five  reels,  with  Gail  Kane. 

Bab    the    Fixer,"    five    reels,    with  Jackie 


40 


EXHIBITORS  HERALD 


PARAMOUNT  PICTURES  CORPORATION 

Apr.  9 — Lasky,  "The  Cost  of  Hatred,"  five  reels,  with  Kathlyn  Wil- 
liams and  Theodore  Roberts. 

Apr.  12 — Lasky,  "Tides  of  Barnegat,"  five  reels,  with  Blanche  Sweet. 

Apr.  16 — Famous  Players,  "Sleeping  -Fires,"  five  reels,  with  Pauline 
Frederick. 

19 — Pallas,  "The  Lonesome  Chap,"  C.-D.,  five  reels,,  with  House 

Peters  and  Louise  Huff. 
23 — Fan.ous  Players,  "The  Valentine  Girl,'   C.-D.,  five  reels,  with 

Marguerite  Clark. 
26 — Lasky,  "The  Girl  at  Home,''  five  reels,  with  Vivian  Martin 

and  Jack  Pickford. 
30 — Famous  Players,  "Hearts  Desire,"  five  reels,  with  Marie  Doro 
3 — Lasky,  "Sacrifice,"  five  reels,  with  Margaret  lllington. 
7 — Lasky,  "The  Primrose  King,"  hve  reels,  with  Mae  Murray. 


Apr. 

Apr. 

Apr. 

Apr. 
May 
May 

May  10- 


hvc  reels,  with  Blanche  Sweet 


five  reels,  with  Sessue  Haya- 
reels,    with  Margaret 


-Lasky,  "The  Silent  Partner, 
and  Thomas  Meighan. 
May  14 — Morosco,  "The  Marcellini  Millions,"  five  reels,  with  George 
Beban. 

May  17 — Morosco,  "The  Highway  of  Hope,"  five  reels,  with  Kathlyn 

Williams  and  House  Peters. 
May  21 — Famous  Players,  "Her  Better  Self,"  five  reels,  with  Pauline 

Frederick. 

May  28 — Lasky,  "Freckles,"   five  reels,  with   Louise   Huff  and  Jack 
Pickford. 

May  31 — Lasky,  "Unconquered,"  five  reels,  with  Fannie  Ward. 

June    4 — Morosco,  "The  World  Apart,"  five  reels,  with  Wallace  Reid 

and  Myrtle  Stednian. 
June    7 — Morosco,  "Giving  Becky  a  Chance,"  five  reels,  with  Vivian 

Martin.  « 
June  11 — Lasky,  "The  Jaguar's  Claw,"  five  re--  = 

kawa. 

June  11 — Lasky,    "The    Inner    Shrine,"  five 
lllington. 

June  18 — Pallas,   "A   Roadside   Impresario  "   five  reels,  with  George 
Beban. 

June  21 — Pallas,  "Heir  of  the  Ages."  five  reels,  with  House  Peters. 
June  25 — Lasky,   "Her   Strange    Wedding,"   five   reels,   with  Fannie 
«  Ward. 

June  28 — Famous  Players,  "The  Littie   Bov  Scout,"  five  reels,  with 
Ann  Pennington. 

July    2 — Famous    Players,   "At   Firsc   Sight,'1   rive   reels,    with  Mae 
Murray. 

July    5 — Morosco,  "Big  Timber,'    live  reels,  with   Kathlyn  Williams 

and  Wallace  Reid. 
July    9 — Famous  Players,  "The  Love  That  Lives,"  five   reels,  with 

Pauline  Frederick. 
July  12 — Lasky,  "Forbidden   Paths,'    live  reels,  with   Vivian  Martin 

and  Sessue  Hayakawa. 
July  16 — Lasky,  "What  Money  Can't  Buy,"  five  reeis,  with  Pickford, 

Huff  and  Roberts. 
July  19 — Morosco,  "Cook  of  Canyon  Camp,"  five  reels,  with  George 

Beban. 

July  23 — Famous   Players,  "The  .Long  Trail,"  five  reels,  with  Lou- 
Tellegen. 

July  26 — Lasky,  "The  Squaw  Man's  Son,"  five  reels,  with  Wallace 

Reid  and  Anita  King. 
July  30 — Lasky,  "The  Crystal  Gazer,"  five  reels,  with  Fannie  Ward. 
Aug.    2 — Pallas,  "A  Kiss  for  Susie,"  five  reels,  with  Vivian  Martin. 
Aug.    5 — "The  Amazons,"  five  reels,  with  Marguerite  Clark. 
Aug.    5 — "The  Varmint,"  five  reels,  with  Jack   Pickford  and  Louise 

Huff. 

Aug.  12— "The  Law  of  the  Lai 
Aug.  19— "The  Mysterious  Mis 


s,  with  Mine.  Petrova. 
e  reels,  with  Billie  Bui 

ith  Sessu-  Havaknua. 


Aug.  19 — "Hashimura  Togo."  five  rei 
Aug.  26 — "Little  Miss  Optimist,"  five  reels,  with  Vivian  Martin. 

PAKAMOUNT  COMEDIES 
Mar.    5 — Black  Diamond.  "Speed." 
Mar.  12 — Klever.  "  Flivvering." 
Mar.  19 — Black  Diamond,  "The  Magic  Vest" 
Mar.  26 — Klever,  "Rough  and  Ready  Repine  " 
Apr.    2 — Black  Diamond,  "Getting  the  Evidence." 
Apr.    9 — Klever,  "His  Military  Figure." 
Apr.  16 — Black  Diamond,  "The  Wishbone." 
Apr.  23 — Klever,  "Ballads  and  Bologna." 
Apr.  30 — Black  Diamond,  "Her  Iron  Will." 
May    7 — Klever,  "Invited  Out." 

May  14 — Black  Diamond,  "The  Window  Dresser's  Dream  " 

May  21 — Klever,  "Moving." 

June    4— Black   Diamond,  "Bungalowing." 

Tune  11 — Black  Diamond,  "Her  Fractured  Voice." 

June  18 — Klever,  "Commuting." 

June  25  —Black  Diamond,  "Auto  Intoxication." 

July    2- -Klever,  "Oh,  Pop." 

PARAMOUNT  TRAVELOG 

Apr.    9 — "East  of  Suez." 

Apr.  16— "In  Old  India." 

Apr.  23 — Among  the  Holy  Hindus. 

Apr.  30 — Curious  Colombo. 

May    7 — Colorful  Ceylon. 

May  14 — With  the  Kandy  Elephants. 

May  21 — Batavia — the  Javanese  Capital 

May  28 — A  Journey  Through  Java. 

Tune    4 — Surabaya — The  Busy  Burg  of  Java. 

June  11 — Bread-Lines  in  Orient  and  Occident" 

June  18 — Fruitful  Florida. 

June  25 — Palm   Beach  and  Miami. 

July    2 — How  California   Harvests  Wheat. 

July    9 — In  the  High  Sierras. 

July  16 — An  Oregonian  Niagara. 

Tuly  23 — Catching  and  Canning  Oregon  Salmon. 

July  30 — To  the  Summit  of  Mount  Hood. 

Aug.    6 — Geysers  of  the  Yellowstone. 

Aug.  13 — Wonders  of  Yellowstone. 

Aug.  20 — Tronical  Nassau. 

Aug.  27 — Madrid  to  Madeira. 

PATHE  EXCHANGE.  INC. 

Apr.  15 — Thanhouser,  "When   Love  Was  Blind."  five  reels,  with  Flo- 
rence La  Badic  and  Helen  Badgley. 


Apr.  22 — Astra,  "The  Hunting  of  the  Hawk,"  D.,  five  reels,  with  Wil- 
liam Courtenay  and  Marguerite  Snow. 
Apr.  29 — Balboa,  "Sunshine  and  Gold,"  five  reels,  with  Marie  Osborne. 
May    6 — Thanhouser,  "Hinton's  Double,"   five  reels,  with  Frederick 

Warde. 

May  13 — Astra,  "The  Recoil,"  five  reels,  with  William  Courtenay. 
May   2U — Thanhouser,   "The   Candy    Girl,"     five   reels,     with  Gladyl 

Hulette. 

May  27 — Astra,  "The  Iron  Heart,"  five  reels,  with  Edwin  Arden. 
June    3 — Thanhouser,  "An  Amateur  Orphan,"  five  reels,  with  Gladys 

L,esllt 

June  10 — Astra,   "Blind  Man's  Luck,"  five  reels,  with  Frank  Byroe 
and  Mollie  King. 

June  17 — Thanhouser,    "Fires    of    Youth,"    five    reels    with  Helen 

Badgley  and  Frederick  Warde. 
June  24 — Lasalida,    "When    Baby    Forgot,"    five    reels,    with  Marie 

Osborne. 

July    1 — Thanhouser,  "The  Woman   in  White,"  five   reels,  with  Flo- 
rence La  Badie. 

July  8 — Astra,  "The  Cigarette  Girl,"  five  reels,  with  Gladys  Hulette. 
July  15 — Thanhouser,  "It  Happened  to  Adele,"  five  reels,  with  Gladys 

Leslie. 

Julv  22 — Astra,  "The  Last  of  the  Carnabys,"  five  reels,  with  Gladys 
Hulette. 

July  29 — Astra,   "The   On-the-Square   Girl,"   five   reels,    with  Mollie 
King. 

Aug.    5 — Lasalida,  "Captain  Kiddo,"  five  reels,  with  Marie  Osborne. 
Aug.  12 — Astra,  "The   Streets  of   Illusion,"   five   reels,   witH  Gladys 
Hulette.-  • 

RED  FEATHER 

Apr.  16 — "The  Flower  of  Doom,"  Chinese  D.,  five  reels,  with  Wedg- 
wood Nowell  and  Gypsy  Hart. 
Apr.  23 — "The  Hero  of  the  Hour,"  five  reels,  with  Jack  Mulhall. 
Apr.  30 — "The  Birth  of  Patriotism,"  five  reels,  with  Irene  Hunt. 

SELZNICK  PICTURES 

"The  Price  She  Paid,"  seven  reels,  with  Clara  Kimball  Young. 

"The  Eternal  Sin,"  seven  reels,  with  Florence  Reed. 

"The  Easiest  Way,"  seven  reels,  with  Clara  Kimball  Young. 

"The  Law  of  Compensation,"  D.,  seven  reels,  with  Norma  Talmadge. 

"The  Silent  Mas.er,"  D.,  seven  reels,  with  Robert  Warwick. 

"The  Lone  Wolf,"  five  reels,  with  Hazel  Dawn  and  Bert  Lytell. 

"Poppy,"  five  reels,  with  Norma  Talmadge. 

"A  Modern  Othello,"  five  reels,  with   Robert  Warwick. 

"The  Moth,"  five  reels,  with  Norma  Talmadge. 

"The  Lesson,"  five  reels,  with  Constance  Talmadge. 

TRIANGLE  FILM  CORPORATION 

KAY  BEE-INCE 

'The  Dark  Road,"  five  reels,  with  Dorothy  Dalton. 
'Sweetheart  of  the   Doomed,"  D.,  five   reels,  with  Louis' 
Glaum. 

'Paddy  O'Hara,"  five  reels,  with  William  Desmond. 
'The  Desert  Man,"  five  reels,  with  William  S.  Hart. 
'The  Pinch  Hitter,"  five  reels,  with  Charles  Ray. 
'The  Snarl,"  five  reels,  with  Bessie  Barriscale. 
'Happiness,"  five  reels,  with  Enid  Bennett. 
'Wild  Winship's  Widow,"  five  reels,  with  Dorothy  Dalton. 
'The  Millionaire  Vagrant,"  five  reels,  with  Charles  Ray. 
'Wolf  Lowry,"  five  reels,  with  W.   S.  Hart. 
'Bawbs  o'  the  Blue  Ridge,"  hve  reels,  with  Bessie  Barriscal 
'The  Girl  Glory,"  five  reels,  with  Enid  Bennett. 
'Love  nr  Justice?"  five  reels,  with  Louise  Glaum. 
"Her    Excellency,   the    Governor,"    five   reels,   with  Wilfrt 
1  -uc.is 

"Paws  of  the  Bear."  *ive  reels,  with  William  Desmond 
'Madcap  Madge,'"  five  reels,  with  Olive  Thomas, 
'"'lie  Clodhopper."  five  reels,  with  Charles  Ray. 
'The  Flame  of  the  Yukon,"  five  reels,  with  Dorothy  Daltc 
'The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 
'A  Strange  Transgressor,"  live  reels,  with  Louise  Glaum. 
'Time  Clock  and  Diamonds,"  five  reels,  with  William  Di 
mond. 

'A  Successful  Failure,"  five  reels,  with  Jack  Devereaux  a 

Winifred  Allen. 
'The  Mother  Instinct,"  five  reels,  with  Enid  Bennett. 
'Sudden  Jim,"  five  reels,  with  Charles  Ray. 
'In  Slumberland,"  five  reels,  with  Thelma  Salter  and  Geor 
Stone. 

'The   Food  Gamblers,"   five   reels,  with  Wilfred  Lucas 
Elda  Millar. 

'The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 

FINE  ARTS-GRIFFITH 
'Her  Official  Fathers,"  C.-D.,  five  reels,  with  Dorothy  G 
'An    Old-Fashioned   Young   Man,"   five  reels,   with  Rol 
Harron. 

'Cheerful  Givers,"  five  reels,  with  Bessie  Love. 
'Hands  Up,"  five  reels,  with  Wilfred  Lucas. 
'Might  and  the   Man,"  five  reels,  with    Elmo  Lincoln 
Carmel  Myers. 

'The  Man  Who  Made  Good,"  five  reels,  with  Winifred  AS 

and  Jack  Devereaux. 
"Souls   Triumphant,"    five   reels,   with   Wilfred  Lucas 

Lillian  Gish. 
'Madam  Bo-Peep,"  five  reels,  with  Seena  Owen. 
'American — That's  All,"  five  reels    with  Jack  Devereaux 


Apr.  1  — 
Apr.  8^ 

Apr.  15 — 
Apr.  22— 
Apr.  29— 
May  6 — 
May  13— 
May  20— 
May  27— 
May  27— 
June  3 — 
June  10  — 
June  10 — 
June  17 — 

June  17 — 
June  24 — 
June  24 — 
July  1— ' 
luly  1— 1 
July  S— ' 
July    S— ' 

July  15—' 

July  15—' 
luly  22—' 
July  22—' 

July  29— 

July  29—' 


Apr.  8 — 

Apr.  15— 

Apr.  22 — 

rtor.  29 — ' 

May  6 — 

May  13—' 

May  20— 

May  27—' 

lune  4 — 


TRIANGLE  KOMEDIES 

May  6 — "A  Dishonest  Burglar,"  one  reel. 

May  6 — "His  Criminal  Career,"  one  reel. 

May  13 — "A  Laundry  Cleanup,"  one  reel. 

May  13 — "His  One-Night  Stand."  one  reel. 

May  20 — "The  Camera  Cure,"  one  reel. 

May  20 — "Twin  Troubles,"  one  reel. 

May  27 — "His  Social  Rise,"  one  reel. 

May  27 — "Love  and  Fish,"  one  reel. 

June  3 — "The  Girl  and  the  Ring,"  one  reel. 

Tune  3 — "Perils  of  the  Bakery,"  one  reel. 

June  10 — "Wheels  and  Woe,"  one  reel. 


EXHIBITORS  HERALD 


10 — "His  Marriage  Failure,"  one  reel. 
17 — "Their  Weak  Moments,"  one  reel. 
17 — "His  Speed}-  Finish,"  one  reel. 
24 — "His  Bitter  Fate,"  one  reel. 
24 — "Dad's  Downfall,"  one  reel. 
1 — "A  Janitor's  Vengeance,"  one  reeL 

1—  "Aired  in  Court,"  one  reel.  « 

8 —  "His  Thankless  Job,"  one  reel. 
15 — "His  Sudden  Rival,"  one  reel. 

15 —  "The  House  of  Scandal,"  one  reel. 
22 — "His  Fatal  Move."  one  reel. 

22 —  "An  Innocent  Villain,"  one  reel. 
29 — "Sole  Mates,"  one  reel. 
29 — "His  Widow's  Might,"  one  reel. 

KEYSTONE  COMEDIES 

29 —  "The  Maiden's  Trust,"  two  reels, 
ay    6 — "His  Naughty  Thought." 

ay  13 — "Her  Torpedoed  Love  " 
ay  20 — "A  Royal  Rogue." 
ly  27 — "Oriental  Love,"  two  reels. 
3 — "Cactus  Nell,"  two  reels. 
10 — "The  Betrayal  of  Maggie,"  two  reels, 
ne  17 — "Skidding  Hearts,"  two  reels, 
ne  24 — "The  Dog  Catcher,"  two  reels. 
■     '. — "Whose  Baby?"  two  reels. 
If  8 — "Dangers  of  a  Bride,"  two  reels, 
ly  i5 — "A  Clever  Dummy,"  two  reels. 

BIG  V  COMEDIES 

2 —  "Dubs  and  Drygoods." 

9 —  "Flatiieads  and  Flivvers." 

16 —  "Bombs  and  Blunders." 

23 —  "Rogues  and  Recklessness." 

30 —  "Jeers  and  Jailbirds." 
7 — "Chinks  and  Chases." 

ay  14 — Heavy  Hugs  and  Hula  Hula, 
ay  21 — "Gall  and  Gasoline." 

GREATER  VITAGRAPH-V-L-S-E 

ar.  19 — "Aladdin  from  Broadway,"  five  reels,  with  Edith  Storey  anc 
Antonio  Moreno. 
26 — "The  More  Excellent  Way,"  five  reels,  with  Anita  Stewart. 
2 — "Babette."  five  reels,  with  Peggy   Hyland  and   Marc  Mac 
Dermott. 

pr.    9 — "Apartment  29,"  five  reels,  with  Earle  Williams, 
pr.  9 — "Captain  Alvarez,"  five  reels,  with  Edith  Storey, 
pr.  16 — "Her  Secret,"  five  reels,  with  Alice  Joyce, 
pr.  23 — "Sally  in  a  Hurry,"  five  reels,  with  Lillian  Walker, 
pr.  30 — "The  Hawk,"  five  reels,  with  Earle  Williams, 
ay    7 — "The  Capt.  of  the  Grey  Horse  Troop,"  five  reels,  with  An- 
tonio Moreno  and  Edith  Storey, 
ay  14 — "The  Sixteenth  Wife?"  five  reels,  with  Peggy  Hyland  and 

Marc  MacDermott- 
ay  21 — "Clover's  Rebellion,"  five  reels,  with  Anita  Stewart. 
■ij  28 — "The  Soul  Master,"  five  reels,  with  Earle  Williams, 
ine  4 — "The  Magnificent  Meddler,"  five  reels,  with  Antonio  Moreno, 
jne  11 — "The   Question,"   five  reels,  with  Alice  Joyce   and  Harrv 
Morey. 

;ne  18 — "The  Maelstrom,"  five  reels,  with  Earle  Williams  and  Dor- 
othy Kelly. 

jne  23 — "A   Son  of  the  Hills,"  five  reels,  with   Belle   Bruce  and 

Antonio  Morena. 
Illy  2 — "Caste."  five  reels,  with  Peggy  Hyland. 
jly    9 — "The  Message  of  the  Mouse."  five  reels,  with  Anita  Stewart, 
uly  16 — "The    Stolen  Treaty,"  five  reels,  with   Earle   Williams  and 

Corinne  Griffith. 

Illy  23 — "Richard  the  Brazen,"  five  reels,  with  Alice  Joyce  and  Harry 
Morey. 

idy  30 — "By  Right  of  Possession,"  five  reels,  with  Antonio  Moreno 

and  Mary  Anderson, 
tug.  6 — -"The  Second  Mrs.  Tanqueray,"  five  reels,  with  Sir  George 

Alexander  and  Hilda  Moore. 
I'jg.  13 — "Mary  Jane's  Pa."  five  reels,  with  Marc  MacDermott  and 

Mildred  Manning. 
l[ug.  20 — "Transgression."  five  reels,  with  Earle  Williams, 
ug.  27 — "The  Divorcee."  five  reels,  with  Mary  Anderson. 

WORLD  FILM  CORPORATION  PROGRAM 

^ar.    5 — "The  Web  of  Desire,"  five  reels,  with  Ethel  Clayton, 
ar.  12 — "Fascinating  Olga,"  five  reels,  with  Alice  Brady, 
ar.  19 — "The  Social  Leper."  five  reels,  with  Carlyle  BlackwelL 
[ar.  26— "The  Family  Honor."  five  reels,  with  Robert  Warwick  anc 
June  Elvidge. 

pr.  2 — "Man's  Woman,"  five  reels,  with  Ethel  Clayton  and  Roch 
cliffe  Fellowes. 

,pr.    9 — "The  Family  Honor,"  five  reels,  with  Robert  Warwick. 

pr.  16 — "Forget-Me-Not,"  five  reels,  with  Kitty  Gordon. 

pr.  23 — "Darkest  Russia,"  five  reels,  with  Alice  Brady. 

pr.  30 — "The  Page  Mystery,"  five  reels,  with  Carlyle  Blackwell  and 
|  June  Elvidge. 

fay    7 — "Mothers  of  France,"  five  reels,  with  Sarah  Bernhardt. 

tay  14 — "Moral  Courage,"  five  reels,  with  Murie!  Ostriche  and 
I  Arthur  Ashley. 

tay  21 — "Yankee  Pluck."  five  reels,  with  Ethel  Clayton  and  Mon- 
I  tagu  Love. 

r|tay  28 — "Maternity."  five  reels,  with  Alice  Brady, 
rae  4 — "The  Crimson  Dove,"  five  reels,  with  Carlyle  Blackwell  and 
June  Elvidge. 

me  11 — "The  False  Friend,"  five  reels,  with  Gail  Kane  and  Robert 
Warwick. 

ine  18 — "The  Stolen  Paradise,"  five  reels,  with  Ethel  Clayton. 
Jne  25 — "The  Divorce  Game."  five  reels,  with  Alice  Brady, 
dy    2 — "The  Price  of  Pride,"  five  reels,  with  Carlyle  Blackwell  and 
June  Elvidge. 

aly  9 — "The  Brand  of  Satan."  five  reels,  with  Montagu  Love,  Gerda 
'  Holmes  and  Evelyn  Greeley. 

uly  16 — "The  Beloved  AdVer.taress,"  five  reels,  with  Kitty  Gordon. 


July  23 — "A  Self-made  Widow,"  five  reels,  with  Alice  Brady. 

July  3u — "The   Iron   Ring,"  five   reels,  with  Arthur  Ashley,  Gerda 

Holmes  and  Edward  Langford. 
Aug.  6 — "Youth,"  five  reels,  with  Carlyle  Blackwell  and  June  Elvidge. 

Aug.  13 — "Souls  Adrift."  five  reels,  with  Ethel  Clayton. 
Aug.  20 — "The  Little  Duchess,"  five  reels,  with  Madge  Evans. 
Aug.  27 — "The  Guardian,"  five  reels,  with  June  Elvidge,  Montague 
Love  and  Arthur  Ashley. 

SERIALS 

Vitagraph.  "The  Secret  Kingdom. 
Signal.  "The  Railroad  Raiders." 
Universal,  "The  Gray  Ghost." 
Pathe,  "The  Neglected  Wife." 
Pathe,  "The  Fatal  Ring." 


MISCELLANEOUS 


.'.    KAY  COMPANY 
"Golden  Spoon  Mary,"  C,  1,000. 

ARGOSY   FILMS.  INC. 
"Where  D'ye  Get  That  Stuff"-"  five  reels. 
"The  Celebrated  Stielow  Case,"  five  reels. 
"Absinthe,"  five  reels,  with  King  Baggott. 

ARIZONA  FILM  CORPORATION 
"Should  She  Obey?"  six  reels,  with  Billie  West. 

ARROW  FILM  CORPORATION 
"The  Deemster,"  nine  reels,  with  Derwent  Hall  Caine. 

GEORGE  BACKER  FILM  CORPORATION 
"The  Sin  Woman,"  with  Irene  Fenwick.  Reine  Davies  and  C.  Bruce. 

REX   BEACH   PICTURES  CORPORATION 
"The  Barrier,"  ten  reels. 

BERNSTEIN  PRODUCTIONS 
"Who  Knows,"  five  reels. 

DAVID  BERNSTEIN 
'  "Redemption,"  with  i^velyn  Nesbit  Thaw. 

BIOGRAPH  COMPANY 
"Her  Condoned  Sin."  six  reels. 

BLUEBIRD 

"Eagle's  Wings,"  five  reels,  war  drama. 

"Even  as  You  and  I,"  five  reels,  with  Lois  Weber. 

CARDINAL   FILM  CORPORATION 
"Joan  the  Woman,"  eleven  reels,  with  Geraldine  Farrar. 

CINES   CORPORATION   OF  AMERICA 
"The  Fated  Hour,"  six  reels. 

CHRISTIE  FILM  COMPANY 
May  21 — "The  Milky  Way,"  one  reel. 
May  28 — "His  Last  Pill,"  one  reel. 
June  4 — "Those  Wedding  Bells,"  one  reel. 
June  11 — "A  Lucky  Slip,"  one  reel. 
June  IS — "A  Bold,  Bad  Knight,"  one  reeL 
June  25 — "Almost  a  Scandal,"  one  reel. 

CLARIDGE  FILMS,  INCORPORATED 
"The  Birth  of  Character,"  five  reels. 
"The  Heart  of  New  York."  five  reels. 

CLUNE  PRODUCTIONS 

"Ramona,"  ten  reels. 
"The  Eyes  of  the  World,"  ten  reels. 

CORONA  CINEMA  COMPANY 
"The  Curse  of  Eve,"  seven  reels,  with  Enid  Markey. 

COSMOFOTOFILM  COMPANY 
"The  Black  Spot,"  four  reels. 
"Incomparable  Mistress  Bellairs,"  four  reels. 
"Liberty  Hall,"  four  reels. 
"His  Vindication,"  five  reels. 
"Victoria  Cross,"  four  reels. 
"The  Manx-Man."  eight  reels. 

CREATIVE   FILM  CORPORATION 
"The  Girl  Who  Didn't  Think."  six  reels. 

CREST  PICTURE  COMPANY 
"The  Chosen  Prince,"  eight  reels. 

DIXIE  FILM  COMPANY 
"Tempest  and  Sunshine,"  five  reels. 
"Just  a  Song  at  Twilight."  five  reels. 

EBONY  FILM  CORPORATION  COMEDIES 
"Dat  Blackhand  Waitah  Man,"  one  reel. 
"Shine  Tohnson  and  the  Rabbit's  Foot."  one  reel. 

E.  I.  S.  MOTION  PICTURE  CORPORATION 
"Trooper  44,"  five  reels,  with  Georjre  Soule  Spencer  and  June  Oays 

E.  &  R.  JUNGLE  FILMS  COMEDIES 
"Discovered,"  one  reel. 
"Napoleon's  Night  Out,"  one  reel. 
"When  Jones  Went  Wrong,"  one  reel. 
"Circus  Brides,"  one  reel. 
"Fowl  Play."  one  reeL 
"Jungle  Rats."  one  reel. 

"When  the  Clock  Went  Cuckoo."  one  reel. 

ENLIGHTENMENT  PHOTOPLAY  CORPORATION 
"Enlighten  Thv  Daughter."  seven  reels. 

ESKAY  HARRIS  FEATURE  FILM  COMPANY 
"Alice  in  Wonderland."  six  reels. 

EUGENIC  FILM  COMPANY 

"BIRTH."  six  reels. 

EUROPEAN  FILM  COMPANY 
**Fiehting  for  Verdun."  five  reels. 

EXCLUSIVE  FEATURE  FILM  CORPORATION 
"Where  Is  My  Father?"  seven  reels. 

FAIRMOUNT  FILM  CORPORATION 
"Hate,"  seven  reels. 

J.  W.  FARNHAM 
"The  Awakening  of  Bess  Norton."  five  reels. 
"Race  Suicide."  six  reels. 

FIRST  NATIONAL  EXHIBITORS'  CIRCUIT.  INC. 

"On  Trial,"  nine  reels,  with  Sydney  Ainsworth. 


42 


EXHIBITORS  HERALD 


FLORA  FINCH  FILM  CORPORATION 

"War  Brides,"  C,  two  reels,  with  Flora  Finch. 

FRIEDER  FILM  CORPORATION 
"A  Bit  of  Heaven,"  five  reels,  with  Mary  Louise. 

FRIEDMAN  ENTERPRISES,  INC. 
"A  Mormon  Maid,"  six  reels,  with  Mae  Murray. 

FROHMAN  AMUSEMENT  CORPORATION 
"God's  Man,"  nine  reels,  with  H.  B.  Warner. 

GOLD  MEDAL  PHOTOPLAYS 
"The  Web  of  Life,"  five  reels,  with  James  Cruz. 

GRAND  FEATURE  FILM  COMPANY 
"Rex  Beach  on  the  Spanish  Main,"  five  reels. 
"Rex  Beach  in  Pirate  Haunts,"  five  reels. 
"Rex  Beach  in  Footsteps  of  Capt.  Kidd,"  five  reels. 

GRAPHIC  FILM  COMPANY 

"The  Woman  and  the  Beast,"  five  reels. 

D.  W.  GRIFFITH 

"The  Birth  of  a  Nation,"  nine  reels,  with  H.  B.  Walthal. 
"Intolerance,"  nine  reels,  with  Mae  Marsh. 

HANOVER  FILM  COMPANY 

"Maciste,"  six  reels. 

"How  Uncle  Sam  Prepares,"  four  reels. 

HARPER  FILM  CORPORATION 

"Civilization,"  ten  reels. 

HAWK  FILM  CORPORATION 
"Monster  of  Fate,"  five  reels. 

EDUCATIONAL  FILM  COMPANY 
"The  Valley  of  the  Hoh,"  one  reel. 
"The  Sheep  of  Chelan."  one  reel. 
"High,  Low  and  the  Game,"  one  reel 
"The  Mysteries  of  Crystallization,"  one  reel. 
"The  Living  Book  of  Nature,"  one  reel. 
"Seren  of  Index,"  one  reel. 
"The  Orang  Outang,"  one  reel. 

EFFANGE  FILM  COMPANY 
"The  Marriage  Bond,"  five  reels,  with  Nat  Goodwin. 

FRANK   HALL  PRODUCTIONS 

"The  Bar  Sinister,"  nine  reels. 

"Her  Fighting  Chance,"  five  parts,  with  Jane  Grey. 

HILLER  AND  WILK 

"The  Rattle  of  Gettysburg." 
"Wrath  of  the  Gods." 

HOWL  COMEDIES 

"Balloonatics." 
"Automaniacs." 

"Neptune's  Naughty  Daughter." 

'  IVAN  FILM  PRODUCTIONS 

"Two  Men  and  a  Woman,"  with  James  Morrison,  five  reeli. 
"One  Law  for  Both,"  twelve  reels,  with  Leah  Baird. 

JUVENILE  FILM  COMPANY 
"The  World  War  in  Kidland,"  one  reel. 
"A  Chip  Off  the  Old  Block,"  one  reel. 
"Chip's  Elopement,"  one  reel. 
"Chip's  Backyard  Barnstormers,"  two  reels. 
"Chip's  Rival,"  one  reel. 
"For  Sale — A  Daddy,"  one  reel. 
"Chip's  Carnia,"  two  reels. 
"Chip's  Movie  Company,"  one  reel. 

KEEN  CARTOON  CORPORATION  COMEDY  CARTOONS 
"Mose  Is  Cured,"  half  reel. 
"The  Old  Forty-Niner,"  half  reel. 

Jeb  Jenkins,  the  Village  Genius,"  half  reel. 

Terry  McDub  Loses  His  Job,"  half  reel. 

'Henry  W.  Zippy  Buys  a  Pet  Dog,"  half  reel. 
"Zoo-Illogical  Studies,"  half  reel. 
"A  Dangerous  Girl,"  half  reel. 
"Dr.  Zippy  Opens  a  Sanitorium,"  half  reel. 
"The  Fighting  Blood  of  Jerry  McDub."  half  reel. 

KLOTZ  AND  STREIMER,  INC. 
"Whither  Thou   Goest,"   five   reels,   with   Orrin  Johnson   and  Rhea 
Mitchell. 

KULEE  FEATURES 
"Germany  on  the  Firing  Line,"  five  reels. 
"France  on  the  Firing  Line,"  six  reels. 
"The  Unborn,"  five  reels. 

LEA-BEL  COMPANY 
"Modern  Mother  Goose,"  five  reels. 
"Snow  White."  four  reels. 
"Jimmie  Gets  the  Pennant,"  Mo-Toy  comedy. 
"Out  in  the  Rain,"  Mo-Toy  comedv. 

LINCOLN  CYCLE  PICTURES 
"My  Mother,"  two  parts. 
"My  Father/'  two  parts. 
"Myself,"  two  parts. 
"The  Call  to  Arms,"  two  parts. 
"Old  Abe,"  two  parts. 
"At  the  Slave  Auction,"  five  parts. 
"The  President's  Answer,'    two  parts. 

C.  POST   MASON  ENTERPRISES 
"The  Wonder  City  of  the  World. " 

MASTER  DRAMA  FEATURES,  INC. 
"Who's  Your  Neighbor  I"  seven  reels,  with  Christine  Mayo. 

MILO  COMEDIES 
"Great  Danbury  Fair,"  one  reel. 
"A  Knot  That  Is  Not,"  one  reel. 
"Never  Again,"  one  reel. 
"The  Devil  In  Again,"  one  reel. 
"Gooseburg  Elopement,"  one  reel. 


MONITOR  FILM  COMPANY  COMEDIES 
"The  House  of  a  Thousand  Spooks,"  one  reel. 
"Those  False  Teeth,"  one  reel. 
"Robinson  Crusoe,"  one  reel. 
"How  Levi  Fooled  the  Folks,"  one  reel. 
"Dear  Old  Dad,"  one  reel. 
"The  Ghost  of  Mooredown  Manor,"  one  reel. 

MORAL    UPLIFT    SOCIETY    OF  AMERICA 
"It  May  Be  Your  Daughter,"  five  reels. 

B.  S.  MOSS 
"The  Power  of  Evil."  five  reels. 
"The    Girl  Who  Doesn't  Know,"  five  reels. 

"In  the  Hands  of  the  Law,"  five  reels. 
"One  Hour,"  six  reels." 

PARAGON  FILM  COMPANY 
"The  Whip,"  eight  reels. 

PATRIOT  FILM  CORPORATION 

"How  Britain  Prepared,"  eight  reels. 

PIONEER  FEATURE  FILM  CORPORATION 
"The  Soul  of  a  Child,"  five  reels. 

PRIVATE  FEATURE  FILMS 

"Ignorance,"  six  reels. 

HARRY  RAPF 

"The  Mad  Lover,'   with  Robert  Warwick. 

RAY  COMEDIES 

"Casey's  Servants,  '  two  reels.  . 
"Casey  the  White  Wing,"  two  reels. 

SHERIOTT  PICTURES  CORPORATION 
"The  Black  Stork,"  five  reels. 

SHERMAN  ELLIOTT.  INC. 
"The  Crisis,"  seven  reels. 

SHERMAN  PICTURES  CORPORATION 

"I  Believe." 

"The  Land  of  the  Rising  Sun." 

FRANK  J.  SENG 

"Parentage." 

SIGNET  FILM  CORPORATION 
"The  Masque  of  Life,"  seven  reels. 

FRED  H.  SOLOMON 
"The  Downfall  of  a  Mayor,"  eight  reels,  with  Charles  E.  Sebastian. 

SUNBEAM  MOTION  PICTURE  CORPORATION 
"Somewhere  in  Georgia  with  Ty  Cobb."  six  reels. 

SUNSHINE  FILM  PRODUCING  COMPANY 
"What  the  World  Should  Know,"  five  reels. 

SUNSHINE  FILM  CORPORATION 
"S  O  S,"  six  reels,  with  Richard  Travers  and  William  Buckley. 

SUPERIOR  FILM  COMPANY 
"The  Faucet,"  five  reels. 
"The  Cowpuncher,"  six  reels. 

TODAY  FEATURE  FILM  CORPORATION 
"Today,"  with  Florence  Reed. 

TRIUMPH  FILM  COMPANY 

"The  Libertine,"  six  reels. 

ULTRA  PICTURES  CORPORATION 
"The  Woman  Who  Dared,"  seven  reels,  with  Beatriz  Michelena. 

UNIVERSAL 

"Idle  Wives,"  five  reels. 
"Where  Are  My  Children?"  five  reels. 
"Twenty  Thousand  Leagues  Under  the  Sea,"  ten  reels. 
"People  vs.  John  Doe,"  five  reels. 
"Robinson  Crusoe,"  four  reels. 
"Hell  Morgan's  Girl,"  five  reels. 

VARIETY  FILMS  CORPORATION 
"My  Country  First,"  six  reels. 
"The  Pursuing  Vengeance,"  five  reels. 

"The  Price  of  Her  Soul,"  six  reels,  with  Gladys  Brockwell. 

WARNER  BROTHERS 
"Are  Passions  Inherited?"  five  reels. 

EDWARD  WARREN  PRODUCTIONS 
"The  Warfare  of  the  Flesh,"  with  Sheldon  Lewis  and  Charlotte  Ive». 

WHARTON  BROTHERS,  INC. 
"The  Great  White  Trail."  with  Doris  Kenyon. 

ELLA  WHEELER  WILCOX  FILMS 
"Meg's  Curse,"  two  reels. 
"Lais  When  Young,"  two  reels. 
"A  Married  Coquette,"  two  reels. 
"Angel  or  Demon,"  two  reels. 
"Lord  Speak  Again,"  two  reels. 
"Divorced,"  two  reels. 

WARRENTON  PHOTOPLAYS  FILM  DISTRIBUTING  CO. 

"The  Bird's  Christmas  Carol,"  five  reels. 

WILLIAMSON  BROTHERS 

"The  Submarine  Eye  " 


EXHIBITORS  HERALD 


43 


NEWS  OF  EXHIBITORS  AND  EXCHANGES 


7 


 ,  


EAST 


Mrs.  L.  H.  Webb,  owner  of  the  Goodwin  Theater, 
Newark,  X.  J.,  has  signed  contracts  for  the  entire  first 
year's  output  of  Goldwyn  Pictures  for  her  little  Newark 
theater.  Beginning  with  "Polly  of  the  Circus,"  starring 
Mae  Marsh,  during  the  week  of  September  .9,  Mrs.  Webb 
will  exhibit  twenty-six  Goldwyn  productions,  the  maxi- 
mum that  Goldwyn  has  planned  for  its  first  year  of 
operation. 

While  woman  exhibitors  are  very  much  the  exception 
jin  showmanship  rule,  there  are  few  better  known  exhibit- 
ors in  America  than  Mrs.  Webb.  Four  years  ago  she  built 
a  motion  picture  theater  on  Broad  street.  Newark,  and 
named  it  after  Rev.  Hannibal  Goodwin  of  Newark,  who  is 
given  credit  for  the  invention  of  the  film  that  is  used  in 
modern-day  motion  picture  taking.  Rev.  Goodwin  is  at 
present  rector  *f  the  House  of  Prayer  in  Newark. 

Mrs.  Webb  began  her  motion  picture  exhibitions  with 
the  desire  to  feature  the  educational  side  of  film  progress, 
jsupplemented  by  pictures  of  the  cleaner  and  more  inspir- 
ing type.  She  was  the  first  exhibitor  in  Newark  to  stress 
the  musical  program  as  a  means  of  conveying  the  mood 
'of  the  pictures  shown  in  her  house.  Her  son,  William 
«Webb.  organist,  has  gained  more  than  a  local  reputation 
jby  his  interpretative  scores. 


Ellwood  City.  Pa. — Work  is  being  rushed  on  the  new 
ater  being  erected  here  by  E.  D.  Barnes,  and  it  is  ex- 
ted  the  house  will  be  finished  by  September  1.  The 
I  playhouse  will  seat  800.  The  main  floor  will  have  550 
ts  and  the  balconv  250. 


CENTRAL  WEST  |  ft 


Stillwater,  Minn. — W.  H.  Cox  has  sold  the  Alamo 
Theater  to  J.  E.  Taylor  of  Oklahoma  City. 


Ionia,  Mich. — Earl  Wright,  formerly  of  Ionia,  has 
ormed  a  partnership  with  Frank  Joslin  of  Smyrna  and 
■urchased  the  Empress  Theater  at  Belding.  The  former 
»\vners  were  Reed  &  Warner. 

Chariton,  Iowa. — The  Brown  block  has  been  remod- 
led.  and  D.  Earl  Combs  is  conducting  a  motion  picture 
•heater  there.    Robert  .Percirield  is  manager. 


Indianapolis,  Ind. — A  deadlock  exists  in  the  city  coun- 
■1  over  the  passage  of  the  ordinance  providing  for  reg- 
lations  on  the  handling  and  storing  of  motion  picture 
1 1ms.  Commissioner  of  Buildings  Jacob  H.  Hilkene,  who 
i  repared  the  ordinance  with  the  help  of  E.  M.  Sellers, 
hanager  of  the  Indiana  inspection  bureau,  andi  H.  H. 
Ilriedley,  state  fire  marshal,  will  take  a  trip  at  the  ex- 
pense of  the  motion  picture  interests  to  ascertain  what 

being  done  in  other  cities.  Cincinnati  and  Chicago 
ill  be  visited. 


A  striking  example  of  what  can  be  accomplished  by  a 
wide-awake  exhibitor  who  follows  a  well-defined  policy 
along  lines  of  business  efficiency  has  come  to  notice  in 
the  case  of  J.  P.  Kaufman  and  his  "Palace  of  Pictures" 
at  New  Braunfels.  Texas. 

This  prosperous  little  theater  was  built  entirely  out 
of  the  profits  that  have  come  to  Mr.  Kaufman  through 
the  use  of  Universal  service.  In  1909.  while  still  hardly 
more  than  a  lad,  young  Kaufman  opened  a  crude  air- 
dome  in  his  home  town,  with  the  sky  for  a  roof  and  can- 
vas walls  to  keep  the  more  economical  fans  froni  watch- 


am*" 

W \\,\ 

1 

n 

\ 


KAUFMAN'S  PALACE  OF  PICTURES  AT  NEW  BRAUXFELS, 
TEX.,  BUILT  OUT  OF  PROFITS  DERIVED  FROM 
UNIVERSAL  SERVICE 

ing  the  screen  free  of  charge.  He  put  in  Universal  pic- 
tures after  looking  the  market  over  carefully.  From  the 
beginning  the  show  prospered,  and  at  the  end  of  two 
seasons  Mr.  Kaufman  decided  it  was  time  to  build  a 
permanent  house.  T4ie  present  cozy  theater  was  the 
result,  every  part  of  the  building  being  paid  for  out  of 
the  income  derived  from  the  box  office. 

In  the  accompanying  illustration  Mr.  Kaufman  may 
be  seen  sitting  in  the  center  of  the  trio  before  the  the- 
ater. On  the  day  the  picture  was  taken  he  was  running 
a  Butterfly  picture,  Herbert  Rawlinson  in  "Like  Wildfire," 
and  the  L-Ko  comedy,  "Chicken-Chased  and  Henpecked." 
Contrary  to  the  custom  in  most  small  towns,  Kaufman's 
theater  opens  at  noon  daily  and  plays  a  continuous  pro- 
gram. 


Paducah,  Ky. — Charles  E.  Carney  has  sold  the  Prin- 
cess Theater  to  Harold  Spalding,  and  the  latter  will  con- 
tinue its  operation. 


Little  Rock,  Ark. — The  Palace  Theater  is  to  be  re- 
modeled.   E.  D.  Brewer  is  manager. 


44 


EXHIBITORS  HERALD 


ROPING  HER  ROMEO"  IS  INITIAL  SENNETT 

COMEDY  SCHEDULED  FOR  PARAMOUNT 


Many  of  Players  Who  Appeared  Under  Keystone  Banner 
Will  Appear  in  New  Productions ;  First  Film 
Appears  September  15 


Mack  Sennctt  announces  from 
Edendale,  Cal.,  this  week  the  titles 
and  casts  of  his  first  three  pictures 
to  be  published  by  Paramount-  Pic- 
tures Corporation,  in  accordance  with 
the  new  Paramount-Sennett  affilia- 
tion. All  Mr.  Scnnctt's  most  noted 
film  comedians  and  pretty  girls  have 
been  retained  by  him  and  will  appear 
in  the  Paramount-Sennett  comedies, 
the  first  to  be  issued  September  15 
and  every  two  weeks  thereafter. 

"Roping  Her  Romeo"  is  the  first 
Paramount-Sennett.  It  features  Polly 
Moran,  Sennctt  comedienne,  and  Ben 


Turpin  and  Slim  Summcrville.  Slim 
is  over  six  feet  something  and  corre- 
spondingly attenuated. 

'"A  Bed  Room  Blunder"'  is  the  sec- 
ond Paramount-Sennett  featuring 
Charles  Murray,  Mary  Thurman  and 
Wayland  Trask.  Murray  ranks  among 
the  best  burlesqucrs  of  the  stage  and 
screen.  His  particular  hits  were  made 
with  Zicgfeld's  "Follies"  in  the  old 
days. 

"The  Pullman  Bride,"  featuring 
Gloria  Swanson.  is  the  third  Para- 
mount-Sennett comedy.  The  men 
featured  arc  Chester  Conklin  and 
M:ick  Swain. 


T.  S.  HACKETT,  KLEINE 

EMPLOYEE,  IS  LEFT  A 

MILLION  IN  ENGLAND 

From  shipping  clerk  in  a  film  ex- 
change to  a  millionaire's  estate  with 
a  bank  account  of  $1,750,000,  is  some 
shifting  of  positions.  That  is  exactly 
what  has  happened  to  Thomas  S. 
Hackett,  employed  until  last  week  in 
George  Kleine's  K.  E.  S.  E.  branch 
office  at  Washington,  D.  C. 

Mr.  Hackett  was  recently  notified 
that  this  sum,  representing  his  grand- 
father's estate,  had  been  placed  to  his 
credit  in  the  Bank  of  England.  He 
left  with  his  wife  last  week  to  claim 
the  fortune. 


MISS  YOUNG  TO 

HAVE  NEW  FILM 

READY  SEPT.  1 


Clara  Kimball  Young  has  returned 
to  Xew  York  from  her  camp  in 
Maine,  and  is  actively  engaged  in 
filming  "The  Marionettes"  at  the 
Thanhouser  Studio  in  Xew  Rochelle. 

Miss  Young  is  working  on  the  first 
picture  of  her  new  venture,  which 
will  be  ready  for  publication  Sep- 
tember 1. 


FIRE  THREATENS  PATHE 

FILMS  IN  CHICAGO 

A  fire  which  for  a  time  threatened 
to  consume  hundreds  of  reels  of 
film  belonging  to  the  Chicago  Pathe 
Film  Company  occurred  early  on  the 
morning  of  August  2  at  168  West 
Washington  street.  The  fire  started 
in  the  basement  of  a  saloon  and 
spread  to  a  restaurant,  on  the  second 
floor  of  which  building  were  stored 
the  films.  Firemen  flooded  the  place 
with  tons  of  water  and  extinguished 
the  blaze  before  it  reached  the  Pathe 
rooms. 


BUILDING  WESTERN  TOWN 
FOR  NEWEST  WM.  HART 
PHOTOPLAY  AT  COAST 

A  complete  Western  town  is  now 
being  erected  at  the  Lasky  ranch  for 
the  use  of  William  S.  Hart,  the  noted 
interpreter  of  Western  characters, 
who  has  been  extended  the  courtesies 
of  the  Lasky  studio  to  do  a  picture 
for  the  Artcraft  program  while  his 
own  studio  is  being  creeled.  The 
story  was  written  by  the  star  and  the 
production  is  being  supervised  by 
Thomas  H.  Ince,  under  whose  aus- 
pices the  Hart  pictures  are  to  be  pre- 
sented. 


BABY  MARIE  OSBORN 

WORKS  BEFORE  CAMERA 
ON  "CHILD  OF  M'SIEU" 

Baby  Marie  Osborn  will  be  before 
tlu-  camera  again  this  week  in  the 
making  of  "The  Child  of  M'sieu."  a 
five-reel  feature  to  be  produced  by 
Lasalida  for  the  Pathe  program.  Di- 
rector Harrish  Ingraham  has  taken 
a  number  of  the  preliminary  scenes 
while  Baby  enjoyed  a  vacation. 


NEW  THEATERS 


Ellwood  City,  Pa. — A  new  theater  is  beui 
erected  here  by   M.   Barm  s      It   will  have  I 

seating  capacity  of  800. 


Cleveland,  Ohio. — C.  A  lircslcr  plans  to 
erect  a  one- ~ t ■< r>  building  for  a  store  and 
motion  picture  theater  at  8S04  Buckeye  rod 
S.  E.    It  will  cost  $10,000. 


Des  Moines,  Iowa.— C.  (.*.  Taft.  Abe  Frao- 
kle  and  Ira  B.  Thomas  have  leased  a  site  on 
Locust  street  and  will  erect  a  motion  picture 
theater  with  a  seating  capacity  of  1,400  per- 
sons.   Work  will  start  October  1. 


Detroit,  Mich. — Julius  Herman  is  to  e 
one-story  motion  picture  theater  at  H; 
mok.    C.  Howard  Crane  is  the  architect 


Storm  Lake,  Iowa. — J.  M.  Russell  will  en- 
large the  Empire  Theater  into  a  modern  lilm 

house. 


Poit  Wentworth.  Ga. —  Port  Wentworth  Ter- 
minal Corporation,  Savannah,  Ga.,  has  let  a 
contract  for  the  erection  of  a   motion  picture 

theater  here. 


Xew  Orleans,  La. —  Boehringer  .uuusemeat 
Company,  Inc.,  at  512  Audubon  building,  has 
let  the  contract  for  the  new  Liberty  theater  to 
Frorhherz  &  Breunan. 


Beloit,  Mich. — Julius  Stern  and  Maurice 
Fleckles  of  New  York  and  Louis  Jacobs  of 
Hollywood,  Cal.,  have  secured  an  option  on  a 
site  here  and  contemplate   the  erection  of  a 

theater  to  seat  1,200  persons. 


Philadelphia. — II.  J.  Knapp.  architect  at  114 
East  Sixteenth  street,  Xew  York,  is  preparing] 
plans    for   a    new    theater    to    be    erected  at  | 

Broad  and  Locust  streets. 


Columbus,  Ga. — James  E.  Deaton  will  erect  j 

a  motion  picture  theater  to  cost  $5,000. 


Warren,  Pa. — The  Columbia  Amusement  j 
Company  will  erect  a  theater  and  office  build  ] 

ing  to  cost  $100,000. 


EXHIBITORS  HERALD 


"  HE  LITTLE  SAMARITAN,"  WITH  MARION  SVVAYNE, 
WILL  BE  NEXT  ERBOGRAPH-ART  DRAMA  FILM 


Stry  Concerns  Little  Girl  Outcast  of  Village  Surrounded 
by  Bigoted  Hypocrites;  Minister  Is  Author 
of  the  Script 


'"he    next    Erbograph-Art  Drama, 
ch  is  to  be  issued  directly  follow- 
"Think  It  Over,"  is  entitled  "The 
:le  Samaritan,"  and   is   from  the 
of  Rev.  Clarence  J.  Harris,  a  man 
>  combines  scenario  writing  with 
aching  in  a  successful  manner.  As 
tor  of  Unity  Church  in  Yonkers 
holds  a  prominent  position  in  the 
imunity,  while-  as  a  writer  of  mi- 
ll and  original  scripts  he  is  know  n 
dver  the  country, 
r    "The     Little     Samaritan,"  in 
ch  Marian  Swayne  is  starred,  the 
.  Mr.    Harris   has   constructed  a 
y  with  a  clerical  atmosphere,  and 
details  of  it  are  extremely  rcalis- 
Thc    setting   is    a    small  town, 
d    with    narrow-mindedness  and 
)tryj  which    characterizes  almost 
■y  miniature  social  group.  Under 
guise  of  Christians  the  characters 
:tice_  hypocrisy,    avarice,  selrish- 
5  and  injustice,  using  their  reli- 
Hi,  as   Mr.    Harris  puts  it.  "as  a 
Hk  to  hide  their  sins,  instead  of  as 
■narnior  " 

Miss  Swayne  as  Lindy 
■Roving  among  these  Pharisaical 
Ktistian -  and  forming  a  vivid  cou- 
nt to  them  is  little  Lindy,  played 
■fMiss  Swayne.  She  is  a  girl  of 
Bad  impulses,  charitable  disposition 
H  friendly  nature,  who  lives  witli 
■<|  grandmother.  Lindy  is  spurned 
■pthe  children  of  the  town  because 
K  is  a  "nobody" — she  has  no  par- 
Iri,  and  gossip  has  been  busy  since 

first  came  to  the  place. 
Vphen  a  new  minister  comes,  Lindy 
Hs  a  fancy  to  him,  as  he  is  young 
■t  friendly  and  supplies  her  desire 
Ma  sympathetic  companion.  Lindy 
H  he  strike  up  a  warm  friendship, 
W  he  regrcis  that  he  cannot  grant 
H  the  dream  of  her  life — to  be  a 
■liber  of  the  choir.  But  the  others 
.fcjse  to  sing  if  she  is  admitted 
V  Pd  Noah,  an  old  negro,  is  about  to 
Went  to  the  poorhousc.  Lindy  pre- 
fer on  the  minister  to  give  him  a 
jdtion  as  bell-ringer.  This  is  done. 
K-r,  when  Lindy  realizes  her  grand- 
•Iher's  poverty,  she  seeks  work  as 
■assistant  sexton.  The  minister, 
fcj  tly  amused,  sees  her  sincerity  and 
Mis  her  the  position. 

Some  Dramatic  Points 
VHte  deacon  of  the  church,  a  hard 
Jq|ted  miser,   owns   the   cottage  in 
VWh    Lindy   and    her  grandmother 
JWj    He  comes  for  the  rent,  but  the 


old  woman  cannot  make  up  the  total. 
The  deacon  frightens  her  with  threats 
of  eviction,  which  Lindy  hears.  The 
next  day  Lindy  appears  with  the  ex- 
tra money,  refusing  to  tell  where  she 
got  it. 

A  great  sensation  occurs  the  follow  - 
ing morning.  The  minister  reports 
that  his  cabinet  has  been  unlocked 
and  the  collection  money  is  gone.  As 
only  Lindy  and  old  Noah  hold  the  key 
suspicion  falls  on  them.  They  are 
accused.  Lindy  denies  the  theft. 
Xoah,  rather  than  have  her  suspected, 
confesses  that  he  stole  the  money.  He 
is  put  in  prison.  This  nearly  breaks 
Lindy's  heart,  for  she  is  fond  of  the 
old  negro.    At  last  she  nerves  herself 


Essanay  announces  that,  commenc- 
ing September  1,  a  new  scries  of 
George  Ade  Fables  in  Slang  will  be 
issued  on  the  General  Film  program. 
This  is  another  step  toward  the  re- 
cently published  policy  of  this  com- 
pany to  confine  a  greater  part  of  its 
output  to  subjects  of  a  comedy  na- 
ture. 

To  Be  in  Two  Reels 

The  first  series,  issued  about  two 
years  ago,  were  only  one  reel  in 
length,  but  proved  so  popular  that 
this  famous  author  has  been  induced 
to  write  another  series.  Owing  to 
the  wealth  of  humorous  material  in 
the  present  stories,  it  has  been  de- 
cided to  make  them  up  in  two-reel 
lengths.  The  reception  which  these 
pictures,  dealing  with  the  peculiari- 
ties of  our  traits  and  characteristics, 
have  met  assures  this  new  series  of  a 
welcome  in  every  theater.  Especial 
attention  has  been  given  to  the  sub- 
titles, and  as  this  was  one  of  the 
strongest  features  of  the  former  pro- 
ductions, there  is  no  doubt  that  they 
will  appeal  even  more  forcibly  since 
the  public  has  grown  to  appreciate 
the  value  of  cleverly  phrased  interpo- 
lations. 

First  Subject  Named 

The  first  subject  is  entitled  "The 
Fable  of  the  Twelve-Cylinder  Speed 
of  the  Leisure  Class."    George  Bean 


45 


up  to  the  supreme  sacrifice.  She  goes 
to  the  minister  and  tells  him  she  took 

the  money. 

Carle  Gerard  Is  Minister 

The  deacon  is  for  jailing  her  at  . 
once,  but  the  minister  stops  him.  He 
then  tells  them  that  he  has  discovered 
the  thief,  and  that  both  Lindy  and 
Noah  are  innocent.  Her  act  of  self- 
sacrifice  has  not  gone  unnoticed,  how- 
ever, and  the  next  Sunday  he  preaches 
a  sermon,  in  which  he  pours  out  a 
stirring  invective  against  the  congre- 
gation, and- holds  up  Lindy  as  an  ex- 
ample of  a  true  Christian.  His  talk 
is  so  moving  that  Lindy  is  made  a 
popular  member  of  the  community 
and  given  her  place  in  the  choir.  Then 
the  minister  confesses  that  he  loves 
her  and  asks  her  to  wait  a  few  years 
for  him.    She  agrees. 

The  role  of  the  minister  is  played 
by  Carle  Gerard  and  Lucile  Doring- 
ton  and  other  Erbograph  favorites 
have  supporting  roles.  Joseph  Lever- 
ing directed  the  play. 


and  Frankie  Raymond  play  the  lead- 
ing parts.  The  story,  as  the  title  im- 
plies, deals  with  the  strenuous  life 
led  by  those  who  attempt  to  live  the 
easy  life.  A  number  of  attractive 
bathing  beach  scenes  will  be  shown, 
also  the  author's  idea  of  night  life  in 
a  metropolis,  with  its  dancing  caba- 
rets and  other  forms  of  strenuous 
amusement.  It  will  be  issued  Sep- 
tember 1. 


BLUEBIRD 
DAY 


FIRST  OF  NEW  GEORGE  ADE  FABLES  TO 

BE  PUBLISHED  BY  ESSANAY  SEPTEMBER  1 

The  Twelve-Cylinder  Speed  of  the  Leisure  Class,"  with 
George  Bean  and  Frankie  Raymond,  to  Be 
First  of  Series 


46 


EXHIBITORS  HERALD 


WALLACE  REID  SUPPORTS  GERALDINE  FARRAR 
IN  NEW  PRODUCTION,  "THE  WOMAN  GOD  FORGOT' 


Drama  of  Aztec  Life  Necessitates  Large  Amount  of  His- 
torical Research  Work  by  Experts  Under  De  Mille ; 
Seen  as  Star's  Best  Play 


The  fact  that  "The  Woman  God 
Forgot,"  first  of  the  productions 
which  Geraldine  Farrar  will  make  for 
Artcraft,  is  a  drama  of  Aztec  life, 
has  necessitated  an  unusually  large 
amount  of  historical  research.  The 
research  department  of  the  Famous 
Players-Lasky  Corporation,  headed  by 
Director  General  Cecil  B.  Dc  Mille, 
has  made  many  amusing  as  well  as 
interesting  discoveries  concerning  the 
manners  and  customs  of  the  mysteri- 
ous people  who  inhabited  this  country 
hundreds  of  years  before  the  white 
man  came. 

Among  their  revelations  is  one  re-  ' 
lating  to  barbers.    The  impression  has 
been  that  this  occupation  was  intro- 
duced into  America  first  by  the  Span- 


iards, later  by  the  French  and  Eng- 
lish settlers,  but  the  experts  working 
under  Mr.  De  Mille  discovered  that 
barbers  and  barber  shops  existed  in 
America  before  Columbus  ever  dis- 
covered that  the  earth  is  round.  In 
fact,  it  has  been  established  that  the 
Aztecs  had  complete  paraphernalia, 
except  perhaps  the  striped  pole  and 
the  bootblack,  hundreds  of  years  be- 
fore the  arrival  of  Cortez. 

\\  ork  is  proceeding  rapidly,  under 
the  direction  of  Mr.  De  Mille,  on  the 
production  of  "The  Woman  God  For- 
got," in  which  Miss  Farrar  is  reported 
to  have  a  role  of  such  dramatic  power 
that  it  is  comparable  only  to  that  of 
"Joan"  among  the  parts  she  has. 
played  on  the  screen.  Wallace  Reid 
is  her  leading  man. 


THE  FRINGE  OF  SOCIETY,"  WITH  RUTH  ROLAND 
AND  MILTON  SILLS,  READY  FOR  HOFFMAN 


First  George  Eacker  Film  for  Issuance  to  Exhibitors  Through 
Foursquare  Exchanges  in  October  Seen 
as  Money  Maker 


"The  Fringe  of  Society,"  the  seven- 
part  superfeature  which  marks  the 
first  George  Backer-Foursquare  prod- 
uct, has  just  been  finished.  Robert 
Ellis  directed  the  picture. 

Ruth  Roland  and  Milton  Sills  are 
co-starring  in  the  feature,  supported 
by  Leah  Baird,  Ollie  Kirkby,  George 
Larkin  and  Jules' Cowles,  who  played 
Buck  Moe  in  "The  Bar  Sinister." 

M.  H.  Hoffman,  vice-president  and 


general  manager  of  M.  H.  Hoffman, 
Inc.,  which  is  to  distribute  this  fea- 
ture in  October,  regards  the  picture 
as  one  of  the  best  that-  has  yet  come 
under  the  Foursquare  banner. 

"It  should  make  a  record,"  said  Mr. 
Hoffman,  "because  it  is  clean,  because 
it  has  a  smashing  story  with  plenty  of 
suspense  and  action  and  for  other  rea- 
sons which  I  can  best  term  by  saying 
Foursquare." 


SSANAY  TO  ISSUE  SERIES  OF  SCENIC  AND 

SCIENCE  PICTURES,  AT  RATE  OF  ONE  A  WEEK 


An  innovation  in  Essanay's  portion 
of  the  K-E-S-E  program  in  the  future 
will  be  a  series  of  one-reel  educational 
subjects  to  be  entitled  "The  Wonders 
of  Nature  and  Science." 

For  several  months  branch  mana- 
gers of  the  K-E-S-E  Service  and  Es- 
sanay  officials  have  been  conducting 
an  exhaustive  investigation  into  the 
present-day  demands  of  exhibitors  for 
program  material.  The  inquiry  has 
covered  the  entire  country,  including 
the  small  exhibitor  as  well  as  the 
large.  And  the  general  public  atti- 
tude has  been  sounded  out,  as  well,  to 
determine  the  opinion  of  the  people 
on  how  much  of  a  show  should  be 
given  for  the  admission  price.    In  al- 


most every  instance  there  was  a  de- 
mand for  one-reel  scenics  to  fill  out 
the  program. 

The  forthcoming  Essanay  series  is 
the  result  of  this  investigation.  The 
units  will  be  issued  one  each  week  and 
can  be  used  with  any  program. 

There  will  be  ten  pictures  in  the 
series,  and  these  will  be  divided  be- 
tween the  two  subjects,  the  wonders 
of  nature  and  the  wonders  of  science. 

The  first  half  will  present  some  of 
the  scenic  beauties  of  Canada  which 
never  before  have  been  seen  on  the 
screen.  Views  of  the  Canadian 
Rockies  and  their  majestic  splendor 
will  comprise  one  unit;  the  four  others 
will   include   scenes   in   old  Quebec, 


showing  the  quaint  old  French  dwe 
ings,  narrow  streets  and  the  peculi 
characteristics  of  its  people;  Xo 
Scotia,  made  famous  by  the  pc 
Longfellow,  in  his  "Evangeline";  Br 
ish  Columbia  and  its  wilderness 
mountain-clad  firs  and  everlastii 
snows;  and  views  of  the  Upper  Wi 
nipeg  River,  which  is  one  of  the  mc 
picturesque  streams  in  the  world.  T 
latter  half  of  the  series  will  reveal  t 
wonders  of  science.  Each  of  the 
five  units  is  devoted  to  the  intricaci 
of  one  of  the  nation's  big  industry 
from  beginning  to  end. 


E.  B.  LEWIS  WILL 

WRITE  PLAYS  FOR 
PARALTA  STAR 


Eugene  B.  Lewis,  a  wcll-kno' 
writer  and  editor,  has  been  engag 
to  devote  his  time  to  the  scenaj 
staff  maintained  jointly  by  the  Bes 
Barriscale  and  the  J.  Warren  Kei 
gan  Feature  Corporations. 

Like    many   others    of   His  prof 
sion,   Lewis  is  a   product   of  ne'l 
paperdom.    Having  acquired  an 
cation  in  the  public  schools  of 
Lake  City,  where  he  was  born, 
in   the  University  of  Utah,  he 
barked    upon    a    journalistic  car 
For  eleven  years  he  served  as  a  | 
porter     on     numerous     big  dai 
throughout  the  country,  storing  a1 
the     knowledge     of     human  na 
which    enabled    him    to  enter 
scenario-writing  field. 

While  on  the  staff  of  the 
York  American,  Lewis  submi 
four  stories  to  the  old  Biog 
Company.  They  were  accepted, 
short  time  later  he  was  engage' 
an  addition  to  the  regular  staff.  A 
a  year  ago  he  was  chosen  to 
charge  of  the  scenario  bureai 
Universal  City. 


BLVEBIR 


(DIRECTED    BY    STUART   PATON) , 

10,000,000  POST  READERS  Want  to  SEE 

The  Gray  Ghost 

According  to  the  POST'S  own  estimate  of  five  readers  to  each  copy  weekly, 
over  10,000,000  people  read  or  know  of  the  thrilling  story,  "LOOT,"  by 
Arthur  Somers  Roche,  on  which  the  "Gray  Ghost"  serial  is  based.  There 
is  a  ready-made  audience  in  your  town  waiting  to  see  this  16  episode  picture. 
A  lavish  production,  featuring  four  great  serial  stars — 

Priscilla  Dean-Eddie  Polo-Emory  Johnson-Harry  Carter 

Directed  by  STUART  PATON,  who  produced  the  marvelous  "20,000 
Leagues  Under  the  Sea."  It  is  the  UNIVERSALE  Great  Summer  Box- 
Office  Serial — playing  to  capacity  wherever  shown.  Book  through  your 
nearest  Universal  Exchange,  or 

UNIVERSAL  FILM  MANUFACTURING  CO. 

CARL  LAEMMLE,  President 

"The  Largest  Film  Manufacturing  Concern  in  the  I'niverse" 


1600  BROADWAY 


NEW  YORK 


MUTUAL  PICTURES 
EVERYWHERE 


The  Strand  Theatre  of  Ithaca,  New 
York,  with  a  seating  capacity  of  1800,  and  the 

People's  of  Portland  with  900  seats— the  Strand  of  Altoona, 
Pa.,  and  the  New  American  of  Columbus,  Ga.,  with  a  seat- 
ing capacity  of  750 — the  Strand  of  Toronto,  and  the  2000 
seat  Cinderella  of  St.  Louis — in  the  high  class  houses 
everywhere  you'll  find  Mutual  Pictures —  "  Big  Stars  Only." 

These  are  prosperous  exhibitors.  They 
know  the  value  of  Mutual  Pictures  — "Big 

Stars  Only."  They  know  the  drawing  power  of  such 
stars  as  Ann  Murdock,  Mary  Miles  Minter,  Gail  Kane, 
W  iiliam  Gillette,  Julia  Sanderson,  Edna  Goodrich,  Olive 
Tell.  W  iiliam  Russell,  Marjorie  Rambeau,  Charlie  Chap- 
lin. Juliette  Day,  Margarita  Fischer,  Jackie  Saunders, 
Helen  Holmes  and  Nance  O'Neil. 


Whether  you  operate  a  4,000  seat  house 
or  one  of  300  seating  capacity  you  will  find 

Mutual  Pictures  a  box-office  asset.  You  can  book  them 
in  series,  on  open  booking,  or  you  can  arrange  for  two 
Mutual  Features  each  week  regularly. 

More  than  1924  Mutual  Pictures  are 
now  available  at  your,  nearest  Mutual  Ex- 
change. All  these  subjects — every  one  of  which  features 
big  stars — are  catalogued  for  your  convenience  in  a  new 
booklet  that  has  just  been  prepared.  Wire,  write  or  visit 
your  nearest  Mutual  Exchange  TODAY.  Ask  for  this 
catalogue.  Pick  out  from  it  the  subjects  best  suited  to 
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you  have  and  win  you  new  ones — and  book  them  NOW. 


MUTUAL  FILM  CORPORATION 


EXHIBITORS  HERALD 


WHOLESOME  FILMS 

CORPORATION 


'©  W.  F.  Corp. 


New  Sales  Policy! 

One  Big  Central  Exchange! 
CHICAGO 

No  Branches  —  No  Go  -  Betweens.  You  Deal 
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of  the  United  States 

We  Pay  Express  Both  Ways! 


We  make  a  Big  Saving  on  Overhead  Expense— no 
branch  managers — no  solicitors — no  clerks.  There- 
fore we  can  make  this  Liberal  Proposition. 


Shipments  made  far  enough  in  advance  to  insure  on-time 
delivery  in  any  city  in  the  United  States. 

Special  Offer  to  Exhibitor's  Circuits 

Interested?    Write  Today! 

WHOLESOME  FILMS  CORPORATION 

M.  J.  Weisfeldt,  Manager 
Milton  Daily,  Pres.  A.  M.  Allen,  Vice-Pres.-Sec'y.  P  W.  Stanhope,  Treas. 

Executive  Offices:  Consumers  BIdg.,  222  So.  State  St.,  Chicago 
The  Distributing  Center  of  the  World 


EXHIBITORS  HERALD 


&<s>n^k*e  ai*e  Onlti  O  Pictures 

Historti  comparable 


in  M,  ; 

with  this  Production .  . 

//// 

Ojcfen  f^ietrires  Corp.. 


\ 


Go  set  down  the  names  of  the  motion  picture  dramas  which  have 
really  taken  first  place.  Analyze  the  qualities  which  made  for  their 
great  success.    Set  this  down. 

And  then,  with  the  names  of  the  pictures  in  your  memory,  and 
the  qualities  that  made  them  great  before  you,  come  and  see  this 
Master  production  which  takes  its  place  among  these  classics  of 
the  film. 


Made  by  a  great  Director,  by  a  splendid  cast,  with  a  charm- 
ing and  world-famed  star  of  the  first  magnitude,  from  a  story 
by  a  master  dramatist — the  picture  is  the  work  of  a  new- 
comer to  the  field.  Ogden  Pictures  means,  probably,  nothing 
to  you  although  for  a  year  the  City  of  Ogden  has  been  spend- 
ing itself  on  this  film  and  although  close  to  a  million  dollars 
were  spent  in  making  it  what  it  is. 

Just  as  a  masterpiece  of  music  or  painting  needs  no  pedigree, 
but  is  sufficient  through  its  own  superiority,  so  "THE  LUST 
OF  THE  AGES"  needs  no  argument  than  merely  to  be 
shown.  i 


LIHIAJV  WZUKFn  in 


c~7>*/  Qaron  Hoffman 
'^Produced  t»j  Oijden  Tictar&tCorporrilion  S»j    Directed'  £'j  fkirry^ 


Lillian  Walker  is  at  her  very  best — she  is  piquant  and  adorable — but  everything 
is  carried  along  on  this  great  theme.  Shall  we  say  that  it  was  a  fortunate  turn 
of  the  wheel  which  made  this  happy  combination  at  a  moment  when  it  was  most 
timely  and  psychologically  the  entire  world  is  waiting  for  it?  Shall  we  say  that 
it  was  an  inspiration: 

But  the  fact  remains  that,  for  those  who  have  their  ear  to  the  ground,  the  indus- 
try is  already  talking  of  its  latest  wonder-chdd — "THE  LUST  OF  THE  AGES." 

All  inquiries  will  receive  prompt  attention. 


Ogden  Pictures  Corporation 

Studio  and  Laboratories. 
0?den.  Utah 

Address  all  communications  to 
Executive  Offices. 
725  Seventh  Avenue,  New  York,  N.  Y. 


4 


EXHIBITORS  HERALD 


m 

iff /ifffiil 

illllllll 


wmmmmm 


Advisory  Board: 

SAMUEL  GOLDFISH 

Chairman 
EDGAR  SEI.WVN 
IRVIX  S.  COBB 
ARTHUR  HOPKINS 
MARGARET  MAYO 
ROT  COOPER  MEGRUE 
ARCHIBALD  SELWYN 
CROSBY  GAIUE 
PORTER  EMVKSOX 

BROWNE 


The  Philadelphia  Ledger's 
Tremendous  Approval 

CYRUS  H.  K.  CURTIS'  two  great  Philadelphia  newspapers,  the  morning 
Public  Ledger  and  the  Evening  Ledger,  say  about  Goldwyn's  perfection 
of  production  things  that  we,  even  though  we  know  them  to  be  true, 
would  hesitate  to  say  in  an  industry  filled  with  doubt  and  suspicion.  For 
example : 

THE  PUBLIC  LEDGER  says: 

"Each  new  motion  picture  company  announces  that  its  films  are  to  be  the  best  ever  made.  But 
there  was  something  so  sincere  and  business-like  about  the  Goldwyn  announcements  that  I  have 
always  believed  this  company  would  show  something  different. 

"  'Baby  Mine'  is  a  revelation  of  the  high  art  of  the  screen.  .  .  .  The  cast,  headed  by  Madge 
Kennedy  and  John  Cumberland,  is  virtually  flawless.  But  it  is  in  the  latest  methods  of  photog- 
raphy and  lighting  and  the  simple  taste  of  the  interiors  that  I  took  the  most  interest.  The  skill 
of  great-  artists  has  produced  these  results." 

THE  EVENING  LEDGER  says: 

"If  'Baby  Mine'  is  an  index  of  future  Goldwyn  productions  showmen  may  be  assured  of  some 
capital  stuff  from  these  studios.  The  picture  has  many  distinctions  in  addition  to  star  and 
story  .  .  .  individuality  in  settings  and  no  one  to  date  has  built  such  imposing  rooms  and 
halls  and  'shot'  the  results  from  such  effective  points." 

What  these  great  newspapers  say  will  be  said  by  other  papers  throughout 
America.  Every  exhibitor  should  take  advantage  of  this  splendid  indorsement 
by  signing  contracts  at  once  through  Goldwyn's  branch  offices. 


Ooldwyn@pkturcs 

Corporation 


W 


Milt 


!!!'!!:!! 


16  E.  42d  ST  .  NEW  YORK  CITY 


Telephone:  Vanderbilt  11 


Chicago  Critics  Unanimous 


In  Their  Approval  of 


"ONE  LAW  FOR  BOTH" 

NOW  RUNNING  AT  THE  ZIEGFELD  THEATER 


The  cast  is  good  with  Rita  Jolivet  as 
the  heroine.  .  .  .  Leah  Baird.  always 
a  gracious,  dignified  presence  on  the 
screen,  did  her  best.  .  .  . 

Louella  O.  Parsons,  in  the  Chicago  Herald 

.  .  .  it  is  as  one  surveys  it  a  notable- 
cast.  Leah  Baird  shows  a  new  re- 
straint that  is  most  becoming  .  .  . 

Mabel  M'Elliott,  in  the  Chicago  Tribune 


"One  Law  for  Both"  has  high  Moral 
aim. 

Harry  Hansen,  in  the  Daily  News 

"One  Law  for  Both"'  is  good  photo- 
drama — revolutionary  Russia  vividly 
shown.  Rita  Jolivet  never  did  better 
work  before  the  camera — deals  effec- 
tively with  the  double  standard.  .  .  . 

Rob  Reel,  in  the  Chicago  American 


Phone  Central  6728 


It  has  an  excellent  plot  dealing  with  both  "the  double  standard"  and 
the  Russian  situation.  Skillful  artists  have  been  chosen — Rita  Jolivet 
docs  remarkable  work — the  whole  cast  is  made  up  of  persons  of 

reputation.    .    .    .  Oma  Moody  Lawrence,  in  the  Chicago  Evening  Post 

NOW    BOOKING    FIRST  RUNS 

Owl  Features,  Inc. 


5  S,  Wabash  Ave.,  Chicago 


EXHIBITORS  HERALD 


5 


He  Has  Come! 

TAYLOR 
HOLMES 

The  Broadway  Favorite 

Is  Presented  in 

"EFFICIENCY  EDGAR'S 
COURTSHIP" 

Thousands  Waiting  for  It! 

The  critics  say:  "A  masterly  interpretation  of  Clarence 
Budington  Kelland's  story  in  the  Saturday  Evening  Post." 

READY  NOW  AT  ANY  K.  E.  S.  E.  OFFICE 


^s<soniay 

1333  Argyle  St.,  Chicago 


K  •  E--S  E* 


Booh  Rex  Beach's 

TRAVELS  AND 
ADVENTURES 

For  Money  and  Prestige 

16  Reels 
Released  One  a  Week 


Unity  Photoplays  Co. 

Chicago 


FRANK  ZAMBFENO,  Pres. 

207  So.  Wabash  Ave. 


REX  BEACH 


6 


EXHIBITORS  HERALD 


Sale  on  Used  Machines 

Every  machine  listed  has  been  completely  overhauled 
and  is  guaranteed  to  be  in  perfect  running  condition 

Powers  6B,  motor  driven,  with  110  volt,  60  cycle  motor,  used  less  than  three  months'  time,  com- 
plete less  rheostat    $235.00 

Powers  6B,  hand  driven,  complete  less  rheostat,  used  less  than  three  months   200.00 

Powers  6A,  motor  driven,  complete  less  rheostat,  with  110  volt,  60  cycle  motor   200.00 

Powers  6A,  hand  driven,  complete  less  rheostat,  used  less  than  one  year                              .  .  175.00 

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Motiograph,  hand  driven,  less  rheostat,  1909  model   75.00 

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B  &  H  Compensarcs,  110  volt,  60  cycles   30.00 

Rheostats,  110  volts,  slightly  used,  each   10.00 

Exhibitors  Supply  Company,  Inc. 


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cUhe  Homestead  Amusement  Co. 


i  o  191 P' 


Here's  a  Letter 

from  one  of  the  many  satisfied  users  of 

DE  LUXE  4  PAGE  PROGRAMS 

\\  hen  a  man  takes  the  time  to  write  a  letter  like  that, 
means  he's  not  only  satisfied — he's  mighty  well  pleased.  It  mea: 
that  the  De  Luxe  Programs  do  all  we  claim  they  will  do. 

Note  what  he  says:  I  also  notice  that  my  patrons  take  betti 
care  of  them  and  seem  to  appreciate  them,  and  fewer  of  them  fottnl 
an  Theatre  floor  after  show.'" 

His  patrons  don't  throw  them  on  the  floor — they  save  the 
When  are  you  going  to  make  us  prove  that 
De  Luxe  Programs  are  the  only  logical  pro- 
grams for  your  theatre?  W  hen  are  you  going 
to  take  advantage  of  the  FREE  WRITE  UP 
SERVICE?  When  are  you  going  to  give  your 
patrons  a  program  that  they  will  not  throw  away? 

Better  get  busy  and  let  us  hear  from  you 
before  your  competitor  signs  up  for  De  Luxe 
Service. 

We  will  quote  yoa  on  quantities  of  500 
and  up  per  week. 


CAHILL-IGOE  CO. 

THE  HOME  OF  CICO  PRODUCTS 


117  W.  Harrison  St. 


CHICAGO 


EXHIBITORS  HERALD 

NOW  READY 


A  Slacker's  Heart  Should  She  Obey? 

7  Reels  7  Reels 

Featuring  EDWARD  ARNOLD  Featuring  ALICE  WILSON  and 

;  ,  ,  ANDREW  ARBUCKLE 

1  he  picture  01  the  hour. 

American    to   the   core.  Is  Divorce  ever  justifiable2 


£Hliilm!,::::ii.:i!i:ii:,ii.,:,i !,.!....:  „.:,: 


I'  Short  Specialties 

Hash  and  Hearts        Terry  Human  Interest  Reels 

2  Reels 

6-3-1  Photos  No.  1 — Nose 

First  of  a  series  of  Midget  Come-  ^o   2  Eyes 

dies,  featuring  PAUL  PALUS 

and  JIMMIE  ROSEN  No.  3— Mouth 

8  9 

The  ScreeNews  Magazine   Terry  Feature  Burlesques 

Issued  Weekly  Some  Barrier  His  Trial 


i 


GREIVER  &  HERZ 

"Always  Something  New" 
CONSUMERS  BUILDING  CHICAGO,  ILL. 


3 


EXHIBITORS  HERALD 


30  Stars  in  One  Bill! 

All  the  Great  Artists  of 
the  screen  from  Pickford 
to  Chaplin  appear  in  the 
de  luxe  feature  produc- 
tion assembled  by  the 
National  Association  of 
the  Motion  Picture  In- 
dustry. 

First  Showing,  Strand  Theatre, 
N.  Y.,  August  16 

This,  the  greatest  of  all 
box  office  attractions,  will 
be  sold  for  State  rights 
to  the  highest  respon- 
sible bidders. 

National  Association  Motion  Picture  Industry 

Times  Building,  New  York 


Special  Showing  at  the  Strand  Theatre 
through  the  courtesy  of 
Mr.  Harold  Edel,  Managing  Director 


MARTIN  J.  QUIGLEY,  Editor 


Published  Weekly  by  EDITORIAL  and  EXECUTIVE  OFFICES  NEW  YORK  OFFICE 

EXHIBITORS  HERALD  CO.  203  South  Dearborn  Street.  Chicago  1480  Broadway.     Tel.,  Bryant  51 1 1 

Hcation  Office:    1114  Xorth  Bout..  Oak  Park  Tel..  Harrison  7555  James  Beecroft,  Manager 

a237^= 


tltercd  as  Second  class  matter  at  the  Post  Office  All  editorial  coyy  and  correspondence,  and  advertising  cofy  should  be  ad- 
it   Oak    Park,    III.,  under    the  Act    of   March    3,    1879       dressed  to  the  Chicago  office.    Insertion  in  folio-Ming  issue  cannot  be  guaran- 


SUBSCRIPTION   PRICE   SI. SO    YEARLY  mek. 


teed  on  advertising  cotv  not  received  friar  to  6  j>.  m.  on  Tuesday  of  each 


Volume  V  AUGUST  25,  1917  Number  9 


Judicial  Logic 

ANEW  YORK  JURIST  has  ruled  that  mo- 
tion pictures  of  current  events  cannot  be 
regarded  as  newspapers,  entitling  them  to  the 
Constitutional  liberty  guaranteed  the  press. 

The  ruling  was  occasioned  by  a  suit  for  an 
injunction  to  restrain  the  Universal  Film  Manu- 
facturing Company  from  exhibiting  a  news  film 
showing  pictures  of  a  woman  lawyer  who  is 
credited  with  solving  a  recent  sensational  mur- 
der mystery  in  New  York  City. 

In  considering  the  ruling  of  the  New  York 
judge  we  cannot  escape  the  impression  that 
the  eminent  jurist  is  not  overfamiliar  with  the 
subject  of  motion  pictures ;  otherwise  the  ordi- 
nary logic  which  he  must  call  into  play  daily 
in  his  professional  work  would  have  saved  him 
from  this  decision,  which  is  absolutely  destined 
to  be  reversed. 

According  to  the  jurist's  decision,  news- 
papers but  not  motion  pictures  are  entitled  to 
be  privileged  under  the  Constitutional  guaran- 
tee of  free  speech.  We  do  not  recall  that  the 
Constitution  specified  anything  in  particular 
about  newspapers.  Our  understanding  of  the 
matter  is  that  the  Constitution  of  the  United 
States  guarantees  to  citizens  FREE  SPEECH, 


with  certain  necessary  restrictions,  of  course. 

There  can  be  no  question  that  a  motion  pic- 
ture is  a  form  of  expression  just  as  a  news- 
paper is  a  form  of  expression.  A  sermon  from 
a  pulpit  and  an  address  from  a  political  forum 
are  also  forms  of  expression.  And  each  of  these 
various  forms  of  expression  is  entitled,  in  an 
identical  manner,  to  the  Constitutional  guar- 
antee of  free  speech. 

A  newspaper  with  white  paper  and  printer's 
ink  sets  forth  a  likeness  of  an  individual  in  its 
columns.  A  motion  picture  producer  takes  the 
identical  likeness,  but  instead  of  printer's  ink 
and  white  paper  he  uses  processes  of  photog- 
raphy and  prints  the  likeness  upon  a  strip  of 
celluloid  which  is  eventually  projected  upon  a 
motion  picture  screen. 

The  likeness  in  question  is  published  both 
by  the  newspaper  and  by  the  motion  picture 
producer.  Every  Constitutional  privilege  the 
newspaper  is  entitled  to  should  also  be  ac- 
corded the  motion  picture  producer,  because 
as  a  publisher  of  news  pictures,  in  particular, 
his  field  is  identical  with  that  of  the  newspaper 
or  magazine. 

It  is  not  unlikely  that  the  motion  picture 
is  regarded  by  the  New  York  jurist  as  some- 


Free  Pulpit— Free  Press— FREE  PICTURES  ( 


'-Z-—  iLZ-^__iL_L_  Z.         i  IL  2.  *   _  Z_  _".         _  _  .    ^   £L:JZ 


10 


EXHIBITORS  HERALD 


Summary  of  Current  Issue 


News  of  the  Week 

Paramount  Absorbs  Selznick  in  Expansion  

A.  E.  A.  Recruits  Biggest  Exhibitors  in  U.  S  

Ochs  Eeague  Makes  Losing  Stand  to  Keep  A.  E.  A. 
Out  of  X.  A.  M.  P.  I  

Report  Demand  in  Europe  for  "Submarine  Eye"  

F.  F.  Schneider  Made  President  of  Detroit  A.  E.  A  

A.  E.  Beck  Made  General  Manager  for  Art  Dramas... 

Bonding  and  Insurance  Company  in  A.  E.  A.  Seen  as 
New  Move  by  L.  H.  O'Donnell   

Take  Wells  Heads  Big  Exhibitors'  Meet  in  South  

Wyoming  to  Be  Scene  of  New  Fairbanks  Film  

Wm.  S.  Hart  Works  on  "The  Narrow  Trail,"  His  First 
Film  for  Artcraft  Program   

Ogden  Pictures  Corporation  Discusses  Best  Way  to 
Launch  "Lust  of  the  Ages"  Film  

Hopp  Denies  Statement  to  "Herald"  That  He  Wished 
Ochs  Would  Resign  Post  _  

Fisher  Gives  Views  on  Cartoon  Film  Producing  

"How  Chaplin  Does  It,"  Explained  by  Ramsaye  

New  Universal  Service  Department  Placed  in  Exchanges 
to  Aid  Exhibitor   _  

H.  Becker  Says  "Who's  Your  Neighbor?"  Film  Is  One 
of  Greatest  Produced   

Edna  Goodrich  Stars  in  Mutual  Series  of  Features  

King  Bee  Puts  Out  Aid  Book  on  Billy  West  

Pick  Children  for  Next  Pickford  Film  

Zambreno  Gets  "Souls  Redeemed"  for  Illinois  

Scenes  for  New  Geraldine  Farrar  Film  Taken  in 
Yosemite  Park  

J.  H.  Strickland,  Champion  Rider,  Signed  by  Fair- 
banks   

Diamond  Film  Company  of  New  Orleans  Buys  a  Studio 

Albert  Scowcroft,  Exhibitor,  Tells  of  "Lust  of  Ages" 
Film  

"The  Rule  of  Reason,"  Safety  First  Film,  Puts  Direc- 
tor Davenport  Again  in  Limelight  

"Turn  of  a  Card,"  Kerrigan's  Second  Paralta  Film,  in 
Making    

Wolfberg  Gets  New  States  on  "The  Deemster"  

Tells  Exhibitors  to  Use  Classics  to  Beat  Music  Com- 
bine   

New  Outdoor  World  Studio  Stage  Is  Scene  of  Pro- 
ducing   


Page 
11 
11 

12 
12 
12 
12 

13 
13 
13 

14 

14 

15 
15 
16 

16 

16 
17 
17 
17 
17 


18 
18 


19 

20 


20 
20 


21 
22 


Reviews 


"The  Spy/'  Fox  D.,  Six  Parts,  with  Dustin  Farnum  

"The  Long-Green  Trail,"  Essanay-General,  Two  Parts, 

with  Rodney  La  Rock  „  

"The  Food  Gamblers,"  Triangle  D.,  Five  Parts,  with 

Wilfred  Lucas   _  

"The  Jury  of  Fate,"  Metro  D.,  Five  Parts,  with  Miss 

Taliaferro   _  '.  

"A  Kiss  for  Susie,"  Pallas- Paramount  C.-D.,  Five  Parts, 

with  Vivian  Martin  

"The  Barker,"    Selig-K-E-S-E    D.,    Five    Parts,  with 

Lew  Fields   

"The  Italian  Battlefront,"  Official  War  Films  

"Down   to   Earth,"   Artcraft   C.-D.,   Five   Parts,  with 

Fairbanks   

"The  Showdown,"  Bluebird  D.,  Five  Parts,  with  Miss 

Gonzales  

"The  Midnight  Man,"   Butterfly   D.,  Five  Parts,  with 

J.  Mulhall   

"The  Law  of  the  Land,"  Lasky-Paramount,  Five  Parts, 

with  Mine.  Petrova  

"The  Lone    Wolf,"    Brenon-Selznick    D.,    Five  Parts, 

with  Bert  Lytell   

"The  Kingdom  of   Hope,"   Essanay-K-E-S-E  D.,  Two 

Parts,  with  Mary  McAlister  

"Durand  of  the  Bad  Lands,"  Fox  D.,  Five  Parts,  with 

Dustin  Farnum   

"Seven  Keys  to  Baldpate,"  Artcraft  C.-D.,  Six  Parts, 

with  George  M.  Cohan  _  

"The  Jury  of  Fate,"  Metro  D.,  Five  Parts,  with  Miss 

Taliaferro   

"Little  Miss  Optimist,"  Paramount  C.-D.,  Five  Parts, 

with  Vivian  Martin  _  

"The  Little    Duchess,"    World    D.,    Five    Parts,  with 

Madge  Evans   

"Open    Places,"    Essanay-K-E-S-E   Western    D.,  with 

Jack  Gardner   


Departments 


Voice  of  the  Trade   23 

Recommendations  to  Insure  Against  Loss  by  Fire   32 

The  Film  Stock  Market   33 

Australian  Censorship  Problem   33 

Official  Cut-Outs  by  Chicago  Censors   33 

Week  at  Downtown  Chicago  Theaters   33 

Synopses  of  Current  Films  35-36 

About  the  Trade  in  New  York   37 

Canadian   Film   News  _   37 

Chicago  Trade  Events  _   38 

News  of  Exhibitors  and  Exchanges  43-44 

Spoor  Explains  New  Money-Making  Program   44 


(Continued   from  preceding  page) 

thing  very  new,  and  on  that  ground  alone  not 
entitled  to  the  same  privileges  as  the  older  form 
of  publication,  newspapers. 

But  the  motion  picture  essentially  is  a  form 
of  speech,  and  every  liberty  of  speech  guaran- 
teed any  other  form  of  expression  should  also 
be  given  the  motion  picture. 

*     *  v  * 

The  "All- Star"  Film 

J>ROPAGANDA  WORK  cannot  be  carried 
on,  campaigns  cannot  be  instituted  against 
deterring  influences  from  without  the  trade  and 
constructive  legislation  cannot  be  fostered  and 
promoted — without  money. 

This  is  very  plain  but  it  seems  not  to  be 
appreciated  fully  by  the  trade  with  reference  to 
the  National  Association  of  the  Motion  Picture 
Industry. 

There  rests  within  this  organization  possi- 
bilities for  great  constructive  work,  beneficial 
to  the  entire  trade.  But  to  succeed  in  this  work 
the  N.  A.  M.  P.  I.  must  have  a  treasury  com- 
mensurate with  the  fiscal  requirements  of  the 
work. 

The  "all-star"  film  to  be  issued  for  the  pur- 
pose of  supplying  the  N.  A.  M.  P.  I.  with  the 
necessary  funds  should  easily  and  completely 
accomplish  its  purpose.  This  film  will  have 
two-fold  attractiveness  for  every  exhibitor  ir 
the  United  States.  It  will  supply  him  v/ith 
profitable  attraction,  and  by  playing  the  attrac 
tion  he  will  be  aiding  an  organization  whicl 
one  day  may  prove  of  great  benefit  to  him. 

Real  Progress 

•"THE  EXTRAORDINARY  interest  whicl 
the  American  Exhibitors  Association  ha; 
attracted  throughout  the  motion  picture  trac 
in  the  short  period  of  its  existence  can  only 
accounted  for  in  one  way:  the  business-lik 
basis  upon  which  the  organization  is  foundet 
satisfies  a  long-felt  need  and  requirement. 

The  American  Exhibitors  Association  ha 
attracted  a  great  deal  more  attention  thai 
would  naturally  be  accorded  just  another  exhit 
itors'  organization.  The  situation  makes  i 
plain  that  the  personnel  and  plan  of  operatio 
of  the  A.  E.  A.  has  been  received  by  the  trad 
at  large  as  a  bright  indication  of  real  progres 
in  the  matter  of  exhibitor  organization. 

Martin  J.  Quigley 


ARAMOUNT  ABSORBS  SELZNICK  IN  EXPANSION 

Fifty-One  Per  Cent  of  Capital  Stock  Secured  by 
Big  Distributing  Concern;  Will  Publish  May- 
fair  Films;  C.  K.  Y.  Corporation  Is  Independent 


The  Paramount  Pictures  Corporation  has  purchased  fifty-one  per  cent  of 
e  capital  stock  of  the  Selznick  Enterprises  and  the  Selznick  productions  will 
:  published  by  Paramount  under  the  name,  "Select  Films." 
The  new  arrangement  is  scheduled  to  go  into  effect  September  3. 
These  are  the  facts  of  the  story  which  has  given  rise  to  considerable  rumor 
i  id  speculation  about  the  readjustment  of  the  controversy  between  Clara 
imball  Young  and  Lewis  J.  Selznick  and  the  rumor  that  Lewis  J.  Selznick 
U  lid  Miss  Young  had  allied  forces  with  the  Adolph  Zukor  interests, 
i  As  far  as  can  be  learned  at  this  time  the  forthcoming  productions  of  the 
.  K.  Y.  Film  Corporation  will  be  published  independently,  although  there 
1  a  likelihood  that  these  productions  also  will  pass  through  the  Paramount 
■cchanges. 


I 

Widens  Zukor s  Interests 

A  fact  of  great  significance  in  this 
tuation    is    that  the  new  arrange- 
ent  is  additional  testimony  of  the 
reatly  \videning  scope  of  the  Zukor 
iterests  in  the  motion  picture  trade, 
."ith  the  adding  of  the  stellar  celeb- 
ties    who    have    been    allied  with 
elznick  to  the  Artcraft-Paramount 
rganization,  this  company  will  have 
radically  a  majority  of  the  biggest 
vers  in  motion  picture  work. 
Jl  It  is  understood  that  the  combina- 
tion between  Zukor  and  Selznick  was 
'-.  -fleeted  during  the  recent  exhibitors' 
i  onvention  in  Chicago,  and  that  final 
llctails  of  the  purchase  of  fifty-one  per 
r|[ent  of  the  Selznick  company  by  the 
:  'ukor  interests  were  worked  out  after 
he  return  to  Xew  York  of  the  in- 
erested    officials    of    the  respective 
ompanies. 

Gets  Mayfair  Pictures 
Also,  the  Mayfair  Pictures,  which 
lave  been  widely  advertised  lately, 
vill  be  published  through  Paramount, 
t  is  pointed  out  that  with  the  absorp- 
ion  of  Selznick,  and  the  contracting 
or  handling  the  Majestic  products, 
hat  Paramount  plans  to  go  even 
urther  in  taking  over  other  concerns' 
jroducts. 

It  is  known  that  there  is  to  be  a 
^organization  of  the  sales  force  of 
Paramount.  Arthur  S.  Kane,  who 
was  general  sales  manager  for  Art- 
craft  at  the  Pacific  Coast,  and  later 
,  .assistant  sales  manager  to  Al  Licht- 
man.  of  the  Artcraft  home  office  in 
Xew  York  City,  will  have  charge  of 
the  sales  department  for  Select.  Nor- 
man Rose,  who  now  is  handling  pub- 
licity for  Artcraft,  will  be  publicity 
director. 

Augmented  by  many  new  sub- 
sidiary concerns.  Paramount  now 
towers  in  the  film  industry  as  one  of 
the  most  powerful  distributing  con- 
cerns.   Led  by  Thomas  H.  Ince,  the 

t  noted  director,  who  formerly  con- 
tributed  exclusively  to  the  Triangle 
program,  many  of  the  screen's  most 
talented  players  have  come  under  the 

,  .banner  of  Paramount.  Among  the 
more  notable   stars  which  followed 


Ince  when  he  severed  his  connection 
with  Triangle  are  William  S.  Hart, 
the  delineator  of  western  characters, 
Charles  Ray,  Enid  Bennett  and 
Dorothy  Dalton. 

Roster  of  Noted  Stars 
Appearing  with  the  Ince  players 
under  the  Paramount  banner  are 
Marguerite  Clark,  Pauline  Frederick, 
Rillie  Burke,  Lina  Cavalieri,  Julian 
Eltinge,  Jack  Pickford,  Vivian  Mar- 
tin, Wallace  Reid  and  Sessue  Haya- 
kawa,  the  Jap. 

Douglas  Fairbanks,  Mary  Pickford 
and  Geraldine  Farrar  are  three  other 
stellar  lights  who  stand  alone  in 
their  respective  arts  as  big  attractions 
for  any  exhibitor. 

George   M.   Cohan,  the  inimitable 


American  comedian,  is  another  film 
luminary  connected  with  Paramount 
through  the  arrangement  with  Art- 
craft. Cohan  is  an  attraction  with 
the  Fairbanks-Mary  Pickford-Farrar 
trio. 

The  Paramount  roster  of  players 
and  noted  directors,  of  whom 
Thomas  H.  Ince  and  Cecil  B.  de  Mille 
stand  foremost,  not  to  mention  David 
Wark  Griffith,  who  has  been  in  Eu- 
rope for  several  months,  shows  that 
many  of  the  most  noted  artists  of 
the  screen  have  been  "cornered." 
One  of  Biggest  Combines 

But  this  is  not  the  end  of  engaging 
stars,  directors  and  contracting  for 
the  distribution  of  other  concerns' 
films  on  the  Paramount  program,  it 
was  pointed  out  this  week.  As  the 
concern  now  stands  with  its  wealth 
of  noted  players,  directors  and  films 
if.  is  one  of  the  biggest  combines  so 
far  formed  in  the  annals  of  the  mo- 
tion picture  industry. 

Just  what  the  combine  will  mean 
to  exhibitors  who  have  heretofore 
been  booking  features  with  the  big 
stars  now  appearing  on  Paramount 
program  is  hard  to  tell  at  this  junc- 
ture, is  the  opinion  of  several  leading 
exhibitors. 


A.  E. 


A.  RECRUITS  BIGGEST  EXHIBITORS  IN 

U.  S.  TO  NEW  BUSINESS  ORGANIZATION 


Theater  Owners  Throughout  America,  Seeking  Trade  Prog- 
ress and  Protection,  Throng  to  State  and  City 
Locals  Now  Being  Formed,  Says  Pettijohn 


Despite  the  fact  that  the  American  Exhibitors  Association  is  still  in  its 
infancy  as  a  business  organization  composed  of  theater  owners  and  for  the 
furtherance  of  their  interests,  General  Manager  Charles  C.  Pettijohn  announced 
this  week  from  the  New  York  headquarters  that  the  representative  theater 
owners  in  all  sections  of  the  country  are  being  recruited  to  the  scores  of  state 
branches  now  being  formed. 

The  initial  drive  to  weld  together  the  exhibitors  of  the  South  is  proceeding 
nicely  under  Jake  Wells  of  Richmond,  Va.,  who  is  president  of  the  A.  E.  A. 
North  Carolina  exhibitors,  led  by  Percy  Wells,  president  of  the  state  organ- 
ization, and  H.  B.  Varner,  the  man  who  saved  the  exhibitors  from  a  heavy 
tax  burden,  will  attend  the  convention  held  under  the  auspices  of  the  Vir- 
ginia branch,  at  Ocean  View,  August  30,  31  and  September  1.  Also,  South 
Carolina,  Maryland,  District  of  Columbia,  and  other  states  will  have  large 
representations. 


It  is  pointed  out  that  "the  South  is 
in  the  saddle."  Percy  Wells  of  Wil- 
mington, X.  C,  who  operates  a  large 
chain  of  theaters,  and  one  of  the  fore- 
most men  in  southern  exhibitors'  af- 
fairs, promises  the  state  solid  to  the 
A.  E.  A.  Virginia  has  capitulated  in 
a  solid  body  to  the  A.  E.  A.,  as  has 
Indiana,  led  by  President  Rembusch. 
Michigan  Is  Solid 

Michigan  is  solid  for  the  new  organ- 


ization, with  a  local  in  Detroit  and  a 
state  branch  already  formed  composed 
of  the  most  powerful  array  of  busi- 
ness men  conducting  film  theaters  in 
the  state. 

Fred  J.  Herrington,  who  is  one  of 
the  best  known  theater  operators  in 
the  country,  declares  that  Pennsyl- 
vania exhibitors  are  coming  over  to 
the  new  organization,  as  is  West  Vir- 
( Continued  on   page   14.   column  3) 


12 


EXHIBITORS  HERALD 


OCHS  LEAGUE  MAKES  LOSING  STAND  TO 

KEEP  THE  A.  E.  A.  OUT  OF  N.  A.  M.  P.  I. 


Brady  Rules  New  Organization  with  Membership  of  3,000 
Bona  Fide  Exhibitors  Can  Be  Admitted  to  Member- 
ship; To  Hold  Session  in  N.  Y.  August  27 


The  Ochs  organization,  writhing  in 
the  throes  of  its  impending  death, 
made  another  losing  stand  against 
the  American  Exhibitors  Association, 
composed  of  3,000  bona  fide  exhibit- 
ors, late  last  week  in  New  York,  when 
Ochs  endeavored  to  check  the  accept- 
ance of  the  A.  E.  A.  application  for 
membership  in  the  N.  A.  M.  P.  I. 

The  application  of  the  American 
Exhibitors  Association  to  the  N.  A. 
M.  P.  I.  was  presented  in  the  form  of 
an  amendment  to  the  by-laws  of  the 
organization  of  which  William  A. 
Brady  is  president.  While  Ochs  stood 
in  the  way  of  action  on  the  applica- 
tion, Mr.  Brady  pointed  out  to  those 
at  the  session  that  the  by-laws  of  the 
N.  A.  M.  P.  1.  could  be  amended  by 
virtue  of  article  18  of  the  by-laws. 


REPORT  DEMAND 
IN  EUROPE  FOR 
"SUBMARINE  EYE 


The  demand  for  the  Williamson 
Brothers'  "submarine  eye"  film  at- 
traction seems  to  be  universal,  it  is 
announced. 

Williamson  Brothers  announce  that 
they  have  received  offers  from  prac- 
tically every  territory  in  Europe  and 
South  America. 

The  most  recent  sales  include  South 
Africa,  France,  Switzerland,  Italy,  the 
Balkan  States  and  Dominion  of  Can- 
ada. 


Ochs'  organization  received  a  final 
blow  in  the  fight  to  exclude  the  A.  E. 
A.  from  membership  when  Brady  ad- 
journed the  meeting  until  August  27, 
when  the  by-laws  will  be  amended  to 
admit  the  A.  E.  A.  to  membership  in 
the  National  organization. 

At  this  meeting  the  directorate  of 
the  N.  A.  M.  P.  I.  was  increased  from 
thirty  to  forty-two,  and  the  following 
directors  were  added:  Producers  of 
the  first  class,  Samuel  Goldfish  and 
William  Fox.  Second  class,  composed 
of  exhibitors,  O'Donnjll,  Chamber- 
lain, Robert  Levy  and  Pasamagoulos. 
Distributors  of  third  class,  John  R. 
Freuler  and  S.  A.  Lunch.  To  supply 
dealers  of  fourth  class,  Ketterbish  and 
Coufal.  To  the  general  division  of 
fifth  class,  Fred  J.  Beecroft  and 
George  Irving. 


F.  F.  SCHNEIDER  IS 
MADE  PRESIDENT 
OF  DETROIT  A.  E.  A. 


Charles  C.  Pettijohn,  general  man- 
ager of  the  A.  E.  A.,  has  received  a 
telegram  from  King  Perry,  secretary 
of  the  Detroit  local  branch  of  the 
association,  naming  the  following  of- 
ficers elected:  F.  F.  Schneider,  presi- 
dent: William  Schittenhelm,  vice- 
president;  John  Breunon,  treasurer; 
King  Perry,  secretary. 

A  meeting  was  held  on  August  9 
at  which  many  plans  were  formulated 
for  the  betterment  of  the  organiza- 
tion. The  state  members  are  work-' 
ing  with  the  Detroit  men  to  make  the 
A.  E.  A.  the  power  of  Michigan. 


A.  E.  BECK  MADE 
GENERAL  MANAGER 
FOR  ART  DRAMAS 

Arthur  E.  Beck  has  been  appointed 
general  manager  of  Art  Dramas, 
Inc.  He  will  have  entire  charge  of 
exchanges  and  their  problems,  as  well 
as  of  all  matters  coming  under  the 
head  of  executive  business.  He  is  a 
well-known  exchangeman,  having  held 
responsible  positions  during  the  last 
ten  years  with  Mutual,  Universal  and 
other  large  organizations. 

Harry  Ennis  and  his  corps  of  as- 
sistants, headed  by  Patrick  Kearney, 
will  from  now  on  confine  their  activi- 
ties to  advertising  and  publicity. 

The  personnel  of  Art  Dramas  offi- 
cers remains  the  same  as  heretofore: 
Harry  Raver,  president;  George  Wi- 
ley, vice  president;  Herbert  Blache, 
treasurer,  and  H.  M.  Goetz,  secre- 
tary. 


ELACKWELL,  MISS  GREELEY 
AND  MADGE  EVANS  STAR 
IN  "THE  BURGLAR"  PLAY 

Triangular    Cast    of    World  Stellar 
Lights  Said  to  Have  Big 
Effective  Roles 

Featured  with  Carlyle  Blackwell  in 
"The  Burglar,"  an  approaching 
World  Picture  Brady-Made,  are. 
Evelyn  Greeley  and  Madge  Evans, 
making  a  triangular  cast.  Mr.  Black- 
well  has  a  role  in  this  play  at  direct 
variance  with  those  in  which  he  is 
most  familiar.  Miss  Greeley  is  seen 
in  a  very  effective  impersonation,  and 
little  Madge,  "the  World's  child 
star,"  plays  an  intensely  dramatic 
part. 


SCENES  FROM  THE  FOX  CINEMA  SPECTACLE  "JACK  AND  THE  BEANSTALK" 


LEFT  TO  RIGHT— FRANCIS  CARPENTER,    \S  I. U  K.  "THE  BOY  OF  THE  llol'R":  VIRGINIA  LEE  CORBIN,  Till".  LITTLE 
Ol'FF.N;    FRANCIS   AND  VIRGINIA   READING  THE   FAIRY    TALK;    TDK    ( ;  1  A  \"I  .    li  1. 1'  N  DER  l!<  >  K  F.  Willi 

THE  TWO  CHILDREN  (William  Fox) 


EXHIBITORS  HERALD 


13 


BONDING  AND  INSURANCE  CO.  IN  A.  E.  A. 

SEEN  AS  NEW  MOVE  BY  L.  H.  O'DONNELL 


changes  will  be  made  which  will  take 
many  financial  burdens  off  the  shoul- 
ders of  members  of  the  A.  E.  A." 


Prominent  Exhibitor  of  Washington,  IndM  V/ho  Worked  Out 
Plan  in  Hoosier  State,  Predicts  Death  of  Deposit  System 
Nationally  for  Organization's  Members 


the  A.  E.  A.  grow.  I  feel  positive,  will 
find  they  have  made  a  big  step  in  the 
interests  of  their  business. 

"With  the  Chicago  branch  already 
putting  in  a  system  insuring  the  ex- 
changes against  loss  providing  any  of 
its  members  do  not  pay  for  service, 
there  is  little  doubt  that  that  branch 
of  the  A.  E.  A.  will  be  augmented  by 
rt  least  150  new  members  by  Oc- 
tober. 


L.  H.  O'Donnell  of  the  O'Donnell- 
Eskridge  Amusement  company,  own- 
er of  the  Grand  Opera  House  and 
Thea'to  motion  picture  theaters  in 
Washington,  Ind.,  announces  that 
with  the  rapid  expansion  of  the  Amer- 
ican Exhibitors'  Association,  of  which 
he  is  a  member,  he  expects  to  see  a 
nation-wide  Exhibitors'  Mutual  In- 
surance Company  and  a  bonding  com- 
pany formed  by  the  association  to 
bring  about  the  abolition  of  deposits 
for  A.  E.  A.  members. 

For  the  exhibitors  of  Indiana  Mr. 
O'Donnell  worked  out  a  bonding  plan 
whereby  the  association  guarantees 
exchanges  payment  for  film  service 
rendered  to  members  of  the  organi- 
zation in  that  state. 

Gives  Exhibitor  Protection 

The  Indiana  Exhibitors'  Mutual  In- 
surance Company  gives  the  exhibitor 
insurance  protection  on  his  theater, 
home  and  household  furniture. 

"While  we  have  an  ideal  association 
in  Indiana,"  says  Mr.  O'Donnell.  "we 
must  give  exhibitors  throughout  the 
entire  country  the  benefits  which  we 
exhibitors  in  only  a  few  states  now 
enjoy. 

"The  strictly  business  policy  of  the 
A.  E.  A.,  with  its  strictly  bona  fide 
theater  owner  membership,  will  prove 
vastly  different  and  superior  in  im- 
proving conditions  which  prevailed 
heretofore.  There  will  be  no  need 
of  reforms:  we  will  just  go  ahead  and 
do  for  exhibitors  what  never  before 
has  been  accomplished. 

A.  E.  A.  to  Aid  Business 

"The  'Watch  Us  Grow'  motto  is  an 
important  message  in  three  words  to 
exhibitors,  and  exhibitors  who  help 

THREE  STRIKING  POSES  OF  EDNA  GOODRICH.  THE 


L.  H.  O'DONNELL 
Prominent  Indiana  Exhibitor 

"Of  course  the  deposit  question  is 
only  one  of  many  burdens  which  will 
be  swept  away  by  the  A.  E.  A.  dur- 
ing the  coming  year.  The  exchanges 
and  manufacturers  will  be  conferred 
with    on    manv    things,    and  many 


JAKE  WELLS  HEADS 
BIG  EXHIBITORS' 

MEET  IN  SOUTH 


A  monster  meeting  of  the  allied 
motion  picture  exhibitors  of  Virginia, 
Maryland,  North  Carolina  and  the 
District  of  Columbia  will  be  held  on 
August  30,  31  and  September  1,  at 
Ocean  View,  near  Norfolk.  Va.  Jake 
W  ells,  president  of  the  American  Ex- 
hibitors' Association,  is  in  charge  of 
the  affair. 

The  big  manufacturing  interests 
will  have  representatives  there  and  a 
few  stars  have  signified  their  inten- 
tion of  being  present.  A  ball  and 
banquet  will  be  given  on  the  closing 
night  and  plans  are  being  made  to 
present  every  feature  of  past  exposi- 
tions for  the  edification  of  exhibitors. 


PAR  ALT  A  TO  START 
3  NEW  COMPANIES 
UNDER  ANDERSON 


Activity  at  the  Paralta  offices  is 
attracting  much  attention  in  the  in- 
side circles  of  motion  picture  pro- 
duction, and  rumor  has  it  that  three 
new  Paralta  producing  companies  are 
being  organized  by  Carl  Anderson 
and  his  associates,  which  will  give 
his  company  the  control  of  a  large 
number  of  star  productions  a  year. 

When  the  Paralta  company  took 
over  the  Clune  studios  in  Hollywood, 
instead  of  providing  J.  Warren  Ker- 
rigan and  Bessie  Barriscale  with  sep- 
arate establishments  as  was  at  first 
planned,  it  was  done  because  the  es- 
tablishment is  sufficiently  large  to 
house  at  least  five  companies  and  give 
each  practically  separate  accommo- 
dations. 
LATEST  MUTUAL  STAR 


MISS  GOODRICH 


WHO  RECENTLY  SIGNED  A  CONTRACT  WITH    MUTUAL    FILM    CORPORATION".    WILL  APPEAR 
FORTHCOMING  DRAMAS  ADAPTED  FROM  STORIES  BY  NOTED  AUTHORS  (Mutual) 


14 


EXHIBITORS  HERALD 


WM.  S.  HART  WORKS  ON  "THE  NARROW  TRAIL," 
HIS  FIRST  FILM  FOR  ARTCRAFT  PROGRAM 


Story  Deals  with  Reform  of  Bandit  Through  Love  for  a  Girl ; 
Sylvia  Bremer  Is  Star's  Leading  Lady;  Now 
Staging  Scenes  in  Mountains  * 


Following  close  upon  the  recent 
court  decision  in  New  York  uphold- 
ing Artcraft's  right  to  present  Wil- 
liam S.  Hart  in  pictures  supervised  by 
Thomas  H.  Ince  comes  news  from 
California  of  the  first  Hart  production 
which  will  be  offered  by  Artcraft.  It 
bears  the  name  "The  Narrow  Trail." 

Hart  at  Work  in  Hills 

Lambert  Hillyer,  well  known  as  an 
author  and  for  some  time  attached 
in  this  capacity  to  the  Ince  forces, 
has  been  made  a  director  for  the  Hart 
productions,  and  is  now  with  Hart 
and  a  large  company  in  the  Califor- 
nia mountain  regions.  The  interiors 
of  the  play  are  being  made  at  the 
Biograph  studios  in  Los  Angeles, 
which  Thomas  H.  Ince  has  taken 
over. 

Sylvia  Bremer  will  be  Hart's  lead- 
ing woman  in  "The  Narrow  Trail." 
Miss  Bremer  recently  supported  Hart 
in  "The  Cold  Deck,"  and  also  attract- 
ed much  attention  by  her  work  as 


|§  At  a  conference  in  the  Ogden 

3  Pictures    Corporation    offices,  the 

3  other  day,  the  question  before  the 

B  Board   was,   "How    can   we  best 

B  present  the  story  of  'The  Lust  of 

3  the  Ages,'  so  that  the  field  will 

j§  visualize  it  in  its  biggest  aspects?" 

B  Some    of    the    remarks  made 

3  were: 

3  "No   still   picture   or   group  of 

B  still  pictures  can  do  justice  to  a 

1  film. 

3  "No  amount   of  black  ink  and 

jj  exaggeration    will    sell    a  picture 

3  that  is  not  up  to  the  mark. 

B  "A  trade  paper  advertisement  in 

B  motion  picturedom  should  aim  to 

g  create  a  curiosity  to  see  the  pic- 

I  ture,  and  nothing  more. 

§  "A  poor  trade  paper  advertise- 

j§  ment,    artistically    speaking,  may 

B  be  the  messenger  for  a  great  pic- 

3  ture. 

B  "A  wonderfully  created  trade 
3  paper  advertisement  does  not 
3  mean  necessarily  a  wonderfully 
3  great  motion  picture. 
B  "The  best  thing  that  an  an- 
il nouncement  to  exhibitors  and 
3  state  rights  buyers  can  do,  is  to 


leading  woman  for  Charles  Ray  in 
"The  Pinch  Hitter,"  "The  Millionaire 
Vagrant"  and  "Sudden  Jim." 

Deals  with  Bandit's  Reform 

The  plot  of  "The  Narrow  Trail" 
deals  with  the  reform  of  the  bandit, 
impersonated  by  Hart,  through  his 
love  for  the  girl,  with  whom  he  be- 
comes acquainted  when  she  figures  as 
one  of  the  victims  of  a  holdup  in 
w  hich  he  is  the  man  behind  the  mask. 
When  the  robber  falls  in  love  he  falls 
hard,  and  vthere  follows  a  series  of 
adventures  that  culminates  in  the  re- 
form of  the  highwayman  and  the  ca- 
pitulation of  the  girl. 

All  the  Artcraft  productions  star- 
ring Hart  will  be  made  by  the  com- 
pany recently  organized  by  the  ac- 
tor himself  for  the  filming  of  pictures 
in  which  he  will  appear,  and  all  will 
have  the  personal  supervision  of 
Thomas  H.  Ince,  under  whose  guid- 
ance Hart  has  scored  his  success  as 
a  screen  star. 


state  a  story  sincerely  and  directly  B 
to  the  point,  without  attempting  H 
to  make  much  of  any  point. 

"  'The  Lust  of  the  Ages'  meant  B 
nothing  yesterday — it  is  being  dis-  B 
cussed  all  over  America  today,  jj 
throughout  the  field,  because  the  H 
trade  papers  have  carried  the  mes-  3 
senger  of  its  alleged  virtues.  To-  B 
morrow,  the  very  editorial  col-  g 
limits  of  the  trade  paper  may  com-  B 
pletely  belie  the  enthusiastic  view-  B 
point  of  the  advertising  man,  or  3 
it  may  color  the  advertising  man's  B 
text  with  critical  compliments  B 
which  make  doubly  sound  the  paid  = 
for  advertising  appeal. 

"A  picture  with  a  great  artist  B 
like  Lillian  Walker,  should  play  3 
up  the  star  both  pictorially  and  B 
textually.  B 

"An  advertising  campaign  for  a  3 
picture  of  the  type  of  'The  Lust  B 
of  the  Ages'  is  never  completed  B 
until  the  picture  is  shelved,  be-  B 
cause  the  producer  ought  to  per-  3 
petually  keep  himself  wide  awake  B 
toward  offering  new  and  valuable  B 
suggestions  to  his  state  rights  B 
nurchasers  and  to  his  exhibitors  g 
for  their  use." 


A.  E.  A.  GAINS  RECRUITS 

(Continued  from  page  11) 

ginia.  Ohio  also  has  started  a  branch 
which  is  being  supported  by  some  of 
the  biggest  and  best  theater  men  in 
that  state. 

The  Chicago  local,  of  which  Henry 
Schocnstadt  is  president,  now  has  a 
paid  up  membership  of  sixty  members, 
representing  approximately  $10,000,000 
in  theater  interests,  it  is  estimated  by 
the  president.  This  branch  is  ex- 
panding rapidly  and  has  recruited 
many  of  its  members  from  the  Ochs 
branch. 

Dissension  at  Ochs  Branches 

At  the  last  meeting  of  the  Ochs 
branch  dissension  reigned  and  about 
three-quarters  of  the  members  left  the 
headquarters  because  Ochs  and  his 
trade  paper  were  made  the  subject  of 
the  meeting. 

The  Manhattan  local  of  New  York 
paralleled  the  meeting  of  the  Chicago 
branch  last  week  when  Samuel  Trig- 
ger, who  deserted  the  Ochs  organiza- 
tion for  the  benefits  of  the  A.  E.  A., 
was  verbally  set  upon  by  seven  mem- 
bers who  composed  the  members  in 
attendance.  Trigger  spurned  the  Ochs 
local  and  has  refused  to  comment  on 
his  reasons  for  becoming  a  leader  in 
the  A.  E.  A.  affairs  of  New  York 
local  branch  of  the  new  association. 

Both  Massachusetts  and  New  York, 
and  New  York  state  have  turned  to 
the  A.  E.  A.,  and  a  fight  to  the  finish 
now  is  being  waged  between  the  A. 
E.  A.  and  the  Ochs  organization, 
which  is  being  aided  by  his  trade 
paper. 

Northwest  Gains  Power 

In  the  Northwest  W.  A.  Steffes  is 
forming  one  of  the  most  powerful  A. 
E.  A.  branches  in  the  United  States. 
David  W.  Rodgers  and  James  Golo- 
sky,  president  of  Ochs'  northwest 
unit  at  Minneapolis,  are  opposing  the 
work  of  Steffes,  who  reports  that 
scores  of  exhibitors  have  seen  the  ad- 
vantages of  belonging  to  the  new  or- 
ganization. 

Judge  A.  P.  Tugwell  is  organizing 
California  from  Los  Angeles,  and  the 
A.  E.  A.  branches  are  under  way  in 
Oregon,  Washington,  Oklahoma,  un- 
der L.  W.  Brophy,  as  well  as  in  Mon- 
tana, Idaho,  Colorado,  the  Dakotas 
and  other  states. 


Toronto,  Ont.  —  Some  important 
changes  have  been  made  in  General 
Film  Company.  J.  F.  Clancy,  who  for 
the  past  three  months  has  been  man- 
ager of  the  Toronto  branch,  has  been 
made  business  manager  of  the  com- 
pany, with  headquarters  in  Montreal. 
E.  H.  Wells,  who  has  been  general 
sales  manager,  becomes  manager  of 
distribution.  Leslie  Macintosh,  for- 
mer salesman,  has  been  appointed  as 
manager  of  the  Toronto  office.  Start- 
ing in  about  three  weeks'  time,  this 
company  will  be  publishing  through 
its  various  Canadian  branches  twenty- 
five  reels  a  week. 


linnn 


iipiiiiii 

|  OGDEN  PICTURES  CORP.  DISCUSSES  BEST 

WAY  TO  LAUNCH  "LUST  OF  AGES"  FILM  | 


EXHIBITORS  HERALD 


15 


HOPP  DENIES  STATEMENT  TO  "HERALD"  THAT 

HE  WISHED  OCHS  WOULD  RESIGN  POST 


Pettijohn  Secures  Vice  President's  Letter  to  Trade  Review 
Asking  Cash  to  Pay  for  A.  E.  A.  Notes  Secured 
from  Stenographer 


"Dark  Horse"  Joe  Hopp,  the  president  of  the  Chicago  local  of  Ochs' 
organization,  who  figured  so  prominently  in  the  recent  convention  in  an  effort 
to  aid  Ochs,  secured  a  copy  of  the  minutes  of  the  meeting  of  the  A.  E.  A., 
held  at  the  Morrison  Hotel,  Chicago,  and  sent  it  to  the  Ochs  headquarters — 
the  editorial  rooms  of  the  Trade  Review — with  an  urgent  request  that  $54 
be  sent  on  at  once  to  pay  for  the  carbon  copy  of  the  typewritten  report. 

Below  is  a  copy  of  Hopp's  letter  which  accompanied  the  A.  E.  A.  minutes; 
also  an  open  letter  from  Charles  C.  Pettijohn,  general  manager  of  the  A.  E.  A., 
in  which  letter  Mr.  Pettijohn  advises  the  members  of  Ochs'  league  to  refrain 
from  buying  any  more  copies  of  A.  E.  A.  minutes  from  stenographers,  as 
they  can  read  them  over  at  the  A.  E.  A.  headquarters  in  New  York,  if  they 
so  desire,  without  charge. 


Mr.  Hopp  misquotes  the  "Herald" 
when  he  states  that  it  printed  a  state- 
ment that  Ochs  would  not  keep  the 
presidency    more   than    two  months. 
The  article  on  page  19  of  August  4 
issue  reads:     "I  wish,  for  the  sake 
of  peace  and  harmony,  that  Lee  Ochs 
would  resign  inside  of  two  months." 
Hopp,  however,  refuses  to  acknowl- 
edge making  such  a  statement. 
New  York  City,  Aug.  6,  1917. 
To  the  Motion  Picture  Industry  of 
the  United  States. 
The  following  letter  came  to  my 
hands  Monday  morning,  August  6: 
I  feel  that  its  contents  will  prove 
interesting  to  every  man  and  wom- 
an connected  in  any  way  with  the 
motion  picture  industry.  The  Amer- 
ican   Exhibitors'    Association  has 
not  been  injured  in  any  way  as  a 
result  of  the   continuation   of  the 
methods  employed  at  the  Chicago 
convention   in   buying   a    copy  of 
our  minutes  from  the  young  man 
who  recorded  them. 

The  minutes  of  all  the  meetings 
of  the  American  Exhibitors'  Asso'- 
ciation,  held  in  Chicago,  are  on  file 
at  our  office,  1110  Times  building, 
New  York  City.    They  constitute 
an  "open  book,"  and  anybody  who 
is  interested  in  the  welfare  of  mo- 
tion picture  exhibitors  is  welcome 
at  any    time   to   read   them  from 
cover  to  cover.     These  gentlemen 
might  have  saved  $54  by  coming 
to  this  office  instead  of  tempting 
a  young  man  who  might  have  need- 
ed a  little  summer  vacation  during 
the  hot  spell  just  passed. 
Respectfully, 
CHARLES  C.  PETTIJOHN, 
General  Manager  American 
Exhibitors'  Association. 
Here  Is  Hopp's  Letter 
Chicago,  111.,  Aug.  2,  1917. 
Mr.  Lee  A.  Ochs,  1587  Broadway, 
New  York  City. 

Dear  Lee:  A  few  days  ago  Mr. 
Kent  Lockwood,  who  was  the  offi- 
cial stenographer  at  the  conven- 
tion, gave  me  for  delivery  to  you 
the   stenographic    report    in  type- 


written form  of  the  proceedings  of 
the  Hotel  Morrison  convention  of 
the  dissenters.  I  am  sending  you 
this  report  under  separate  cover, 
by  registered  mail,  in  care  of  the 
Trade  Review,  and  "personal." 

At  the  time  he  gave  me  this  re- 
port for  delivery  Mr.  Lockwood 
also  handed  me  a  bill  for  $54  for 
same.  I  was  in  hopes  that  I  could 
influence  Mr.  Schindlcr  to  pay  this 
$54  and  take  it  out  of  the  national 
league  and  of  the  net  profits  of  the 
exposition,  but  thus  far  he  has  not 
honored  the  request. 

I  suggest  that  immediately  upon 
receipt  of  this  letter  you  wire  Mr. 
Schindlcr  to  pay  the  $54,  or  else 
you  send  me  a  check  for  that 
amount  in  favor  of  Kent  Lock- 
wood.  I  will  give  same  to  him  and 
take  his  receipt,  which  I  will  then 
forward  by  mail  to  you.  Keep  in 
mind  that  conditions  may  arise  re- 
quiring the  services  of  Mr.  Lock- 
wood,  and  the  national  body  should 
keep  in  his  good  graces  by  not 
making  this  man  wait  for  his 
money,  and  especially  after  consid- 
ering the  real  service  he  has  ren- 
dered in  making  possible  the  secur- 
ing of  this  report. 

I  have  read  the  entire  report. 
A  perusal  of  same  will  throw  the 
calcium  on  certain  people  along 
unexpected  lines.  After  hearing 
the  expression  of  loyalty  at  the 
time  of  the  election  of  officers  at 
our  convention,  on  the  part  of  Mr. 
Goldberg  of  Maryland,  it  is  amus- 
ing to  also  read  in  the  report  his 
expression  of  loyalty  to  the  Hotel 
Morrison  meeting  the  following 
day.. 

I  suggest  quick  and  effective  ac- 
tion to  meet  the  garnishment  pro- 
ceedings against  Mr.  Schindler  and 
thus  bring  about  the  release  of  the 
moneys  to  the  national  and  Chi- 
cago bodies.  Recently,  in  writing 
Mr.  Brandt,  I  suggested  the  advis- 
ability of  having  one  of  you  fellows 
here  in  an  authoritative  capacity 
regarding  this  matter.  It  is  very 
important. 


Yesterday  my  attention  was 
called  to  an  item  in  "Exhibitors 
Herald"  quoting  me  as  having  said 
that  you  would  not  keep  the  pres- 
idency more  than  two  months,  etc. 
I  hope  you  will  permit  it  to  suf- 
fice for  me  to  say  that  I  never 
gave  utterance  to  such  an  expres- 
sion.   It  is  absurd. 

On  the  request  of  Mr.  Brandt  I 
mailed  him  last  Friday  a  complete 
copy  of  the  Constitution  and  By- 
Laws  as  adopted  at  the  convention. 

With  kindest  personal  regards  I 
remain,        Ver}r  truly  yours, 

JOSEPH  HOPP, 
National  Vice  President. 

It  was  announced  by  the  newly 
elected  A.  E.  A.  officers  shortly  after 
the  inception  of  the  organization  in 
Chicago  that  the  books  and  corre- 
spondence would  always  be  open  to 
the  trade,  both  at  the  national  head- 
quarters and  at  the  various  locals 
and  state  branches. 


FISHER  GIVES 

VIEWS  ON  CARTOON 
FILM  PRODUCING 


"Thinking  up  ideas  for  humorous 
cartoons  is  a  very  serious  business," 
says  Bud  Fisher.  "In  fact,  it's  the 
most  difficult  job  I  have.  I  simply 
try  to  keep  myself  posted  on  the 
principal  topics  of  the  day  and  treat 
them  in  a  universal  way,  keeping  in 
mind  that  the  laugh  must  always  be 
most  prominent  and  at  the  same 
time  free  from  malice  and  unpleasant- 
ness. 

"I  believe  people  want  good, 
wholesome  humor,  to  remove  the  bad 
taste  so  often  left  in  their  mouths 
by  suggestive  pictures,  put  on  for 
moral  education.  And  it  is  the-  short, 
light  comedy  which  does  the  busi- 
ness. The  day  for  the  sex  picture  is 
gone.  The  whole  game  is  getting 
cleaner  and  going  after  finer,  and 
less   morbid  entertainment. 

"There  is  a  lot  in  choosing  the 
right  material  for  cither  newspaper 
of  animated  cartoons.  The  field  for 
selection  is  narrow  and  the  subjects 
must  be  general.  Religion,  politics, 
races  of  people,  and  various  types  of 
readers  and  audiences  must  be  taken 
into  consideration  and  treated  ac- 
cording to  their  standards.  For  in- 
stance, a  cartoon  which  is  extremely 
popular  in  a  democratic  community 
will  be  anything  but  well  received  in 
:a  republican  district.  The  ridiculing 
or  light  handling  of  any  particular 
race  must  be  eliminated.  For  while 
using  the  negro  as  a  butt  for  comedy 
might  be  popular  in  New  England, 
in  the  South,  where  the  exhibitor  is 
largely  dependent  upon  colored  pat- 
ronage, it  would  be  very  unwise." 


16 


EXHIBITORS  HERALD 


TWO  POSES  OF  SHIRLEY  MASON,  EDISON  STAR 


S" HOW CHAPLIN  DOES  IT' 
EXPLAINED  BY 
RAMS  AYE 

1  Charles  Chaplin  uses  an  aver- 
|  age  of  nearly  100,000  feet  of  film 
H  every  time  he  makes  a  2,000-foot 
jj  comedy,  according  to  Terry 
jj  Ramsaye,  who  has  written  an 
"inside"  story  of  the  making  of 
m  Chaplin  comedy  in  September 
J  Photoplay  Magazine, 
g  Mr.  Ramsaye  remarks  also: 
§j  "Chaplin  comedies  are  not  made 
J  — they  occur.  No  one  knows 
if  when  the  next  one  will  occur. 
If  Mr.  Chaplin  does  not  know  when 
J  the  next  one  will  happen.  If  he 
fj  knew  how  to  make  one  he  would 
H  quit  waiting  and  do  it." 
j§  "But,"  adds  the  writer,  "Chap- 
g  lin  has  worked  out  the  great 
H  common  denominator  of  fun," 
J  indicating  that  he  credits  the 
||  comedian  with  knowing  a  com- 
H  edy  when  it  happens. 

nniii 


MISS  MASON  1 1  AS  THE  LEADING  ROLE  IN  "THE  LADY  OF  THE  PHOTOGRAPH. 
A  FORTHCOMING  PRODUCTION  SCHEDULED  FOR  PUBLICATION 
AUGUST  27  (Edison-K-E-S-E) 


NEW  UNIVERSAL  SERVICE  DEPARTMENT 

PLACED  IN  EXCHANGES  TO  AID  EXHIBITOR 


Adjustment  of  Claims,  Paper  and  Publicity,  Including  Helps 
for  Theater  Men  to  Exploit  Films, 
Included  in  Service 


have  supplied  a  cast  of  distinction. 
These  points,  together  with  clear  pho- 
tography and  fine  settings,  all  go  to 
make  'Who's  Your  Neighbor?'  the  pic- 
ture that  it  is.  This  is  the  initial  fea- 
ture of  the  Master  Drama  Features, 
Inc.  Other  films  will  be  placed  on 
the  market  shortly." 


Universal  has  established  a  ser- 
vice department  to  work  in  co-opera- 
tion with  both  the  Mecca  and  Uni- 
versal Exchanges,  taking  care  of  all 
matters  calling  for  adjustment  with 
exhibitors. 

If  films  or  lithographic  paper 
chance  to  be  delayed  in  transit,  or 
any  one  of  a  dozen  other  things  oc- 
cur to  cause  the  exhibitor  worry  or 
loss,  the  experts  in  charge  of  the 
new  service  department  take  the  mat- 
ter up  at  once  and  see  that  matters 
are  straightened  out  to  the  satisfac- 
tion of  the  man  whose  income  de- 
pends upon  the  money-making  qual- 
ity of  Universal  films. 


In  addition  to  adjusting  claims,  the 
new  department  takes  care  of  the 
exhibitor's  advertising  and  publicity, 
wherever  such  assistance  is  desired. 
Newspaper  copy  is  prepared,  hand- 
bills and  special  folders  gotten  up, 
and  circular  letters  composed  to  meet 
requirements. 

The  service  department  as  an  ad- 
junct of  the  exchange  was  first  put 
into  effect  last  year  by  the  Canadian 
Universal  Film  Company,  and  soon 
became  so  valuable  an  aid  in  get- 
ting and  keeping  accounts  that  its 
adoption  by  the  American  headquar- 
ters of  the  company  became  inevit- 
able. 


St.  John,  X.  B. — There  seems  to  be 
a  certain  depression  in  the  film  busi- 
ness in  the  inland  towns  of  New 
Brunswick,  according  to  Charles  Kerr 
of  the  Mutual  Film  Exchange,  who 
states  that  not  only  the  usual  summer 
slump,  bui  the  fact  of  the  loss  of 
many  young  men  from  the  towns  is 
felt  very  much. 


H.  BECKER  SAYS  "WHO'S  YOUR  NEIGHBOR?" 

FILM  IS  ONE  OF  GREATEST  PRODUCED 


START  A 

BLUEBIRD  DAY 

IN  YOUR 


Proof  of  the  impression Vcreated  by 
the  latest  photoplay,  "Who's  Your 
Neighbor?"  lies  in  the  fact  that  of- 
fers from  state  rights  buyers  all  over 
the  country  are  being  received  daily 
at  the  office  of  the  Master  Drama 
Features,  Inc.,  who  are  sponsors  for 
the  picture.  No  play  produced  in 
years  has  met  with  more  acclaim 
than  marks  "Who's  Your  Neighbor?'' 
it  is  said. 

Herman  Becker  of  the  firm  says:  "I 
think  in  many  respects  this  initial  pro- 


duction of  ours  is  one  of  the  best  ever 
filmed.  It  is  a  great  photoplay  story 
of  the  present  day.  It  pulsates  with 
life,  dealing  with  people  we  meet 
every  day.  We  'hobnob'  and  'rub 
elbows'  with  them  in  pursuit  of  our 
duty  or  pleasure.  Be  it  understood, 
it  is  not  a  preachment,  but  points  a 
big  moral  lesson  that  should  be  seen 
by  every  man  and  woman  in  America. 

"Willard  Mack  has  written  a  com- 
pelling story:  S.  Rankin  Drew  has 
given  a  perfect   production,  and  we 


EXHIBITORS  HERALD 


17 


>NA  GOODRICH  STARS  IN  FOUR  MUTUAL 

FILMS;  TO  ISSUE  FIRST  IN  FEW  WEEKS 


NJoted  American  Stage  Star  Will  Appear  in  "Reputation,' 
"Queen  X,"  "Daughter  of  Maryland"  and  "American 
Maid,"  All  Five-Reelers  by  Noted  Writers 


I  Edna  Goodrich,  the  noted  Ameri- 
can actress,  who  has  appeared  in 
[more  than  a  dozen  New  York  suc- 
cesses, is  starred  in  a  series  of  four 
;new  five-reel  productions  to  be  pub- 
lished soon  by  the  Mutual  Film  Cor- 
poration. The  first  will  be  issued 
[within  a  few  weeks. 
I  The  productions  will  be  issued 
hinder  the  policy  of  "big  stars  only'' 
^announced  some  months  ago  by 
(President    John    R.    Freuler    of  the 

Mutual  and  rigidly  adhered  to  since. 

Mis<  Goodrich's  fame  on  the  stage 
[puts  her  distinctly  into  the  "big  star*' 
[class,  stars  of  proven  box  office 
lvalue. 

Exhibitors  Look  for  Film 

Exhibitors  have  been  looking  for- 
ward eagerly  to  the  announcement 
| of  the  first  publication  date  of  Good- 
rich productions. 

"Mutual  has  already  started  a  na- 
Ition-wide    publicity    and  advertising 
(campaign    to    herald  the  first  film 
starring  the  noted  beauty. 

The  forthcoming  productions  are 
"Reputation,''  "Queen  X."  "A  Daugh- 
ter of  Maryland''  and  "American 
Maid."  each  of  the  plays  having  been 
selected  by  Miss  Goodrich  herself  in 
consultation  with  President  Freuler. 

Stories  by  Noted  Authors 

The  four  new  Goodrich  dramas 
are  by  authors  of  distinction.  "Repu- 
.  tation"  was  written  by  John  Clymer, 
who  wrote  "Ashes  of  Embers,-'  "The 
White  Raven,"  "The  Diplomatic  Ro- 
mance" and  other  widely  known 
screen  successes.  It  was  directed  by 
John  B.  O'Brien,  who  was  formerly 
stage  manager  for  Augustus  Thomas. 
"Queen  X"  is  by  Assistant  United 


States  District  Attorney  Edwin  M. 
Stanton  of  New  York,  who  led  the 
sensational  federal  crusade  against 
opium  smugglers  and  was  instrumen- 
tal in  stamping  out  the  criminal  con- 
spiracy centering  in  the  Chinese  set- 
tlements of  New  York  and  San 
Francisco.  Mr.  O'Brien  also  directed 
this  play. 

Albert  Capellani  Directs 

"American  Maid,"  scenarioized  by 
Hamilton  Smith  from  a  clever  story 
by  Julius  Rothschild,  is,  as  the  title 
indicates,  a  play  glorifying  the 
American  girl,  a  role  that  fits  Miss 
Goodrich  delightfully.  "American 
Maid"  was  directed  by  Albert  Capel- 
lani. the  famous  Parisian  director. 

"A  Daughter  of  Maryland"  is  a 
play  with  a  Southern  heroine  who 
does  wonderful  things  in  great 
emergencies  and  proves  herself  equal 
to  the  test,  just  as  Southern  girls 
have  been  doing  from  time  immemo- 
rial. This  play  was  written  by  Sam- 
uel Morse  and  scenarioized  by  An- 
thony Kelly. 


KING  BEE  PUTS 

OUT  AID  BOOK 

ON  BILLY  WEST 


The  new  Billy  West  Campaign 
Book  issued  by  King  Bee  Company 
will  be  of  particular  interest  to  ex- 
hibitors. It  is  one  of  the  best  books 
of  its  kind  gotten  out  to  date.  It 
contains  a  brief  history  of  this  new 
comedy  star,  and  describes  in  de- 
tail the  big  advertising  and  publicity 
campaign,  which  is  being  carried  on 
for  him. 


PICK  CHILDREN 

FOR  THE  NEXT 

PICKFORD  FILM 


Mary  Pickford  and  her  director, 
Marshall  Xeilan,  now  are  busily  en- 
gaged in  selecting  children  who  are 
to  support  "Our  Mary"  in  her  next 
production.  The  groups  of  waiting 
applicants  around  the  Pickford  bun- 
galow, near  the  Artcraft  studio  are 
suggestive  of  the  main  entrance  to 
a  girls'  seminary  at  lunch  hour. 

One  by  one  the  youngsters  are 
called  in  and  inspected  by  both  star 
and  director,  the  former  always  be- 
ginning by  stepping  up  to  the  can- 
didate to  compare  their  respective 
heights. 

It  is  announced  that  there  will  be 
an  unusual  number  of  children  in  this 
next  Pickford  play,  which  will  fol- 
low "'Rebecca  of  Stinnybrook  Farm," 
released  in  September. 


ZAMBRENO  GETS 

"SOULS  REDEEMED" 
IN  ILLINOIS 


Will  Exploit  Feature  on  Big 
Scale  in  Chicago  and 
Territory 


Frank  Zambreno,  of  the  Unity 
Photoplays  Company,  Chicago,  this 
week  purchased  the  rights  to  the 
Edward  Warren  production.  "Souls 
Redeemed,'-  for  Chicago  and  Illinois. 

Mr.  Zambreno  is  preparing  for  a 
big  advertising  campaign  throughout 
the  territory,  and  will  exploit  the 
production   on   a  big  scale. 

This  feature,  following  its  New 
York  premiere,  was  shown  success- 
fully in  the  picture  houses  throughout 
the  East,  and  Edward  Warren  re- 
ports the  sale  of  the  production  in 
Brazil   and   British  India. 


THREE  SCENES  OF  MARY  PICKFORD  IN  "REBECCA  OF  SUNNYBROOK  FARM 


18 


EXHIBITORS  HERALD 


ARTISTIC  SCENES  FOR  NEW  GERALDINE  FARRAR 
ARTCRAFT  FILM  TAKEN  IN  YOSEMITE  PARK 


Cecil  B.  De  Millc,  in  charge  of  a 
large  company,  recently  went  to  Yo- 
seniite  and  filmed  three  scenes  for 
the  forthcoming  Geraldine  Farrar  pro- 
duction. More  than  125  people  were 
taken  in  the  special  set  erected  in  the 
park.  Three  scenes  were  taken  in 
one  afternoon,  and  the  party  jour- 
neyed back  and  forth  in  a  special 
train.  This  is  the  first  time  in  the 
history  of  the  photodrama  that  an 


organization  has  ever  been  taken  such 
a  long  distance  in  a  special  train  for 
the  filming  of  three  scenes.  Mr.  De 
Millc  declares  that  this  one  spot  in 
the  Yosemite  is  especially  essential  to 
make  his  production  an  artistic  suc- 
cess. 

Theodore  KoslofT,  the  noted  Rus- 
sian dancer,  is  appearing  in  Geral- 
dine Farrar's  Artcraft  production 
which  is  being  made  from  the  story 
by  Jeanie  MacPherson. 


GERALDINE  FARRAR  IN  "THE  WOMAN  GOD  FORGOT' 


Noted  Grand  Opera  Star  in  Two  Big  Dramatic  Scenes  from  Forthcoming  Play  BeiiiR  Directed 
by  Cecil  B.   De  Mille  (Artcraft) 


J.  H.  STRICKLAND,  CHAMPION  WYOMING  RIDER, 
ENGAGED  BY  FAIRBANKS  FOR  NEXT  PICTURE 


Bareback  and  Bucking  Horse  Expert  Picked  from  Cheyenne 
Contests  for  Next  Comedy-Drama  of  Western 
Life;  Five  Other  Cowboys  Signed 


Douglas  Fairbanks  is  back  in  Los 
Angeles  after  having  filmed  scenes 
for  his  newest  picture  at  the  Wild 
West  exercises  in  Cheyenne,  Wyo., 
and  bringing  with  him  as  a  new  mem- 
ber of  the  Fairbanks  company,  J.  H. 
Strickland,  champion  bareback  and 
bucking  horse  rider  of  the  world. 

Fairbanks  watched  Strickland's 
amazing  feats  of  horsemanship  dur- 
ing the  trick  riding  contests  at  Chey- 
enne, and  at  once  decided  that  Strick- 
land must  appear  in  his  next  pic- 
ture. 

The  next  Fairbanks  play — his 
fourth  for  Artcraft — is  to  be  a  com- 
edy-drama of  the  real  west,  and  prom- 
inent parts  will  be  played  by  Strick- 
land and  five  other  cowboys  who 
were  engaged  with  him  at  Cheyenne, 
Strickland  brought  with  him  to  the 
studio  the  horse  which  he  has  rid- 
den in  all  his  championship  contests. 

In  the  festivities  at  Cheyenne,  the 
Artcraft  star  enjoyed  a  .large  meas- 


ure of  prominence.  On  his  arrival 
he  was  met  by  a  whooping  delega- 
tion of  "wild  westencrs."  The  fol- 
lowing day  he  headed  the  cowboys' 
band  which  led  a  parade  of  nearly 
5,000  soldiers. 


GEORGE  OVEY  BREAKS 

ARM,    BUT    STARTS  A 

FILM  FEATURING  IT 

The  fact  that  George  Ovcy,  known 
as  Jerry  in  Mutual  comedies,  broke 
his  arm  in  the  production  of  "Beach 
Nuts"  did  not  stop  work  at  the  Cub 
studios,  where  his  plays  are  made. 
Ovey  rose  to  the  occasion  and  or- 
dered a  picture  featuring  the  broken 
arm,  and  started  to  work  with  his 
arm  in  a  slinn.  The  fracture  was  the 
result  of  a  fall  during  a  stunt.  He 
was  able  to  finish  the  few  remaining 
scenes  of  the  picture  in  production, 
took  a  day's  rest  and  started  on  the 
"one-arm"  picture. 


DIAMOND  FILM  CO. 
OF  NEW  ORLEANS 
BUYS  A  STUDIO 


Newest   Producing  Concern 
Now  Is  Engaging  Stars 
and  Director 


The  Diamond  Film  Company  of 
Xew  Orleans,  La.,  is  the  latest  pro- 
ducing concern  to  enter  the  motion 
picture  field.  The  company  was  or- 
ganized by  Arthur  B.  Leopold,  an 
attorney,  and  Captain  W.  J.  Hannon 
and  R.  M.  Chisolm  have  gone  to  Xew 
York  to  engage  stars  and  a  director. 

The  announcement  of  the  first  pic- 
ture and  the  names  of  the  stars  to 
appear  in  it  will  be  made  soon,  it  is 
said. 

The  Diamond  Film  Company  is  cap- 
italized at  $100,000  and  has  purchased 
the  plant  and  studio  of  the  Xola  Film 
Company,  one  of  the  largest  and 
most  complete  south  of  Philadelphia 
and  cast  of  Chicago.  The  studio  has 
a  frontage  of  150  feet  on  Bayou  St. 
John  and  is  639  feet  deep.  It  is  fully 
equipped  with  the  latest  machines 
and  devices  necessary  for  making 
pictures.  | 

It  is  said  the  climatic  condition; 
of  Xew  Orleans  are  perfect  and  thenj 
arc  many  picturescme  scenes  near  th<! 
plant. 

The  board  of  directors  includes  L 
S.  Boudreaux,  R.  M.  Chisolm,  W.  J 
Hannon,  James  Ashton.  J.  B.  War 
field,    C.    L.    Darragh    and    M.  H 

Morrill. 


THK  K  The  Mysterious 
I)  I)  Lucky  Card 


lt>Your 
TRUMP 
CARD 


EXHIBITORS  HERALD 


19 


lLBERT  SCOWCROFT,  EXHIBITORJELLS  OF  "LUST  OF  AGES"  FILM 

Builder  of  first  cinema  theater  in  Utah  state  and  presi- 
dent of  Ogden  Pictures  corporation  says  state  rights 
play  with  Lillian  WalRer  is  "different." 


Illlilin 

When  the  announcement  first  gained  weight  that  the 
)gden  Pictures  Corporation  of  Ogden,  Utah,  had  com- 
leted  a  motion  picture  in  which  Lillian  Walker  war, 
Itarred,  much  interest  was  manifested  in  the  personnel 
lehind  the  organization.    To  be  sure,  it  was  known  that 

Harry  Revicr  of  Am- 
brosio  fame  was  the 
«ole  director,  but  in- 
formation is  n  o  w 
given  forth  that  Les- 
ter Park,  whose  past 
achievements  in  pic- 
turedom  are  well 
known,  is  the  gen- 
eral manager,  while 
the  president  is  Al- 
bert Scowcroft  o  f 
Ogden,  Utah. 

It  is  interesting  in 
studying  "The  Lust 
of  the  Ages"  to  note 
the  picturesque  ca- 
reer of  Albert  Scow- 
croft. It  was  Mr. 
Scowcroft  who  built 
the  first  large  the- 
ater exclusively  for 
motion  picture  show- 
ing in  Utah.  And 
old-timers  will  re- 
member the  sensa- 
tion which  was 
caused  when  the  Lib- 
erty Theater  was  first  constructed  in  Salt  Lake,  under  the 
direction  of  Mr.  Scowcroft.  Several  years  later  Mr.  Scow- 
croft repeated  his  success  with  the  Liberty  when  he  con- 
structed the  American  Theater  in  Salt  Lake,  and  then 
went  to  Ogden,  his  home  town,  and  put  up  the  Alhambra. 
Ogden  is  a  city  of  30,000,  and  yet  it  maintains  this  play- 
house which  seats  2.500  and  shows  the  finest  productions 
in  the  country.  The-  Alhambra  Theater  is  a  first-run 
house,  and  Mr.  Scowcroft  has  watched  and  picked  with 
skilful  foresight  those  pictures  which  have  always  become 
great  successes. 

"Sold"  on  Idea  of  "Lust"  Film 
Mr.  Scowcroft  has  the  foresight  of  being  able  to  pick 
a_  winner  or  a  loser  instantly.    When  Mr.  Scowcroft  was 
first  interested  in  the  new  corporation  he  was  "sold"  on 
the  idea  behind  "The  Lust  of  the  Ages." 

Mr.  Scowcroft  says:  "It  struck  me  very  forcibly;  it 
seemed  to  me  the  biggest  idea  1  had  heard  in  many 
months.  It  gave  a  reason  for  making  a  production.  So 
many  pictures,  if  you  will  pardon  me,  are  being  con- 
structed around  'nothing.'.  A  cast  is  gotten 'together  and 
a  director  is  appointed — and  the  scenario  is  built  up  like 
a  house  of  cards  in  the  studio. 

"To  my  mind,  no  picture  should  be  made  unless  there 
is  a  big  reason  for  its  being  made — unless  there  is  a  big 
theme  underlying  the  construction.  Here,  in  "The  Lust 
of  the  Ages,"  we  find  the  craving  for  wealth,  a  quality 
fundamentally  in  all  human  beings.  First  comes  the  de- 
sire for  sustenance  and  food,  then  comes  the  desire  for 
the  means  to  maintain  existence,  and  then  comes  the  de- 
sire for  the  home.    It  is  surprising  to  me  that  none  ever 


MISS  LILLIAN*  WALKER 


thought  of  the  idea  before — that  no  other  film  has  ever 
been  built  around  it! 

Prominent  Westerners  Interested 

"So,  as  I  say,  I  was  ready  to  back  the  idea  behind  this 
picture  to  the  limit,  and  I  wanted  to  see  it  brought  into 
being  with  satisfactory  material.  That  is  why  we  chose 
the  actress,  who,  to  our  mind,  is  the  most  charming  girl 
in  America — Lillian  Walker.  That  is  why  we  sought  and 
found  Harry  Revicr.  He  is  a  director  unspoiled  by  his 
successes,  which  arc  among  the  best,  to  my  knowledge, 
that  have  ever  been  produced.  I  refer  especially  to  his 
'Fall  of  Troy,'  which  was  made  with  that  grim  pugnacity 
and  force  behind  it  that  represented  the  director., 

"Many  of  the  most  prominent  men  of  Ogden  are  in- 
terested in  our  production.  Our  studio  is  one  of  the 
finest  in  the  country.  For  some  of  our  scenes  we  had 
to  'call  a  holiday'  in  order  to  get  all  the  people  we  wanted 
— we  have  .over  10,000  in  some  of  our  scenes." 


LILLIAN   WALKER  AND  SUPPORT   IX   HER  FIRST  OGDEN 
PICTURES  CORPORATION  PRODUCTION, 
-LIST  OF  THE  AGES" 

Mr.  Scowcroft  further  says  "that  a  contract  had  vir- 
tually been  signed  with  one  of  the  leading  distributing 
houses  for  the  exclusive  rights  to  'The  Lust  of  the  Ages.' 
but  at  the.  last  moment  we  decided  that  we  would  not 
accept  the  splendid  offer  that  was  made  us.  By  placing 
the  picture  on  a  state  rights  basis  we  have  been  enabled 
to  handle  this  production  exactly  as  wc  wished.  We  are 
contracting  for  a  long,  vigorous  trade  paper  campaign  of 
advertising,  because  we  want  the  exhibitors  to  know  all 
about  the  picture.  And  this  1  know:  the  more  they  know- 
about  it,  the  surer  they  are  going  to  be  to  see  it,  and  if 
they  see  it  I  have  no  further  comment  to  make. 

Splendid  Ads  for  Local  Use 

"We  are  getting  up  a  splendid  line  of  advertising  mat- 
ter for  local  use,  such  as  illustrations  and  advertisements 
for  the  exhibitors  to  use  in  their  own  newspapers  and 
novel  lobby  displays." 

The  Ogden  Pictures  Corporation  are  already  at  work 
on  a  second  production. 


Macon,  Mo. — Marion  Lilly  has  purchased  the  film 
house  known  as  the  Star  theater  from  X.  S.  Jensen. 


:0 


EXHIBITORS  HERALD 


THE  RULE  OF  REASON,"  BIG  SAFETY  FIRST  FILM, 
PUTS  C.  E.  DAVENPORT  AGAIN  IN  LIMELIGHT 


Noted  Director,  Once  Familiar  Figure  in  Picture  Directing 
Field,  Produces  New  York  Central's  Propaganda 
Play  with  Art,  Romance  and  Instruction 


WOLFBERG  GETS 
TWO  NEW  STATES 
ON  "THE  DEEMSTER" 


With  the  private  showing  of  the 
New  York  Central  Railroad's  new 
safety  first  film,  "The  Rule  of  Rea- 
son,'- at  the  Rialto  Theater  in  New 
York,  Tuesday,  July  31,  a  once 
familiar  figure  in  the  motion  picture- 
directing  field  has  returned  to  the 
tiring  line.  Charles  E.  Davenport, 
who.  is  the  father  of  the  safety  first 
film  idea,  directed  this  picture. 

Three  years  ago  .Mr.  Davenport 
was  terribly  burned  while  directing  a 
big  fire  scene  for  the  Reliance  Com- 
pany. He  fell  through  a  trap  door 
into  a  great  burning  mass  that  had 
been  saturated  with  oil.  The  result 
was  that  he  barely  escaped  being 
burned  to  death  and  for  three  years 
he  has  been  under  constant  treatment 


by  specialists.  It  was  during  the  long 
months  in  the  hospital  that  Mr.  Dav- 
enport originated  the  safety  first 
propaganda  incorporated  in  dramatic 
motion  picture  productions  and  used 
in  the  great  safety  first  movements 
set  afoot  by  all  ^of  the  big  railroads 
and  manufacturing  plants  as  educa- 
tional features. 

Mr.  Davenport  has  incorporated  in 
his  latest  pictures  the  same  artistic 
touches  as  are  to  be  found  in  all  the 
large  picture  dramas.  In  teaching 
the  lesson  of  safety  first,  Mr.  Daven- 
port has  not  lost  track  of  all  the 
s.ilirnt  points  that  reach  the  human 
heart  and  sustain  interest.  Deftly, 
throughout  the  picture,  he  touches 
love,  romance,  comedy,  pathos,  tem- 
perance, and  safety  operations,  there- 
by making  his  subject  intensely  in- 
teresting. 


"TURN  OF  A  CARD,"  KERRIGAN'S  SECOND  FILM 
FOR  PARALTA  PLAYS,  NOW  IN  PRODUCTION 

Is  Comedy-Drama  of  East  and  West  Concerning  Adventures 
of  College  Youth;  Lois  Wilson  Is  Star's 
Leading  Lady 


J.  Warren  Kerrigan  and  his  com- 
pany are  actively  at  work  on  the  pro- 
duction of  the  second  vehicle  in 
which  he  will  make  his  appearance 
under  the  auspices  of  Paralta  Plays. 
The  subject  is  a  comedy-drama  of 
the  West  and  East,  called  "Turn  of 
a  Card."  It  was  written  by  Fred- 
erick Chapin  and  prepared  for  the 
screen  by  Tom  J.  Geraghty. 

The  new  play  concerns  the  adven- 
tures of  Jimmy  Montgomery  Farrell, 
a  collge  youth  who  goes  west  and 
there  becomes  involved  in  a  series  of 
exciting  experiences  and  a  romance 
with  a  pretty  girl. 

Kerrigan's  leading  woman  is  Lois 
Wilson,  who  plays  Cynthia  Burdette. 
Miss  Wilson  appeared  opposite  Ker- 
rigan in  "A  Man's  Man."  She  is  de- 
clared to  be  just  as  well  cast  in  the 
new  subject. 

The  remainder  of  the  supporting 
cast  is  headed  by  Eugene  Pallette  as 
Eddie  Barrett,  "Tiny"  Morgan  as 
"Big  Ed"  Murphy,  David  M.  Hart- 
ford as  "Ace  High"  Burdette,  Roy 
Laidlaw  as  Jarvis,  Eleanor  Crow  as 
Miller  Jarvis,  Wallace  Wersley  as 
Mr.  Carlton,  Albert  Cody  as  Salvin, 


Tom  Bates  as  Finnegan,  and  Janice 
Vincent  as  Mrs.  Phelps. 

The  production  is  being  directed  by 
Oscar  Apfel  and  photographed  by  Guy 
Wilky. 


DE  VINNA  IS  DOING 

CAMERA  WORK  ON  A 

NEW  BARRISCALE  FILM 

Clyde  De  Vinna  will  continue  as 
cameraman  to  Bessie  Barriscalc  de- 
spite directorial  changes  and  is  now 
at  work  with  her  on  her  second  Par- 
tita production,  a  screen  version  of 
Harold  McGrath's  "Madam  Who." 

While  with  Triangle  Miss  Barris- 
cale  acted  under  a  number  of  differ- 
ent directors  but  De  Vinna  never  left 
her  company.  He  made  a  pronounced 
success  the  first  time  he  ever  photo- 
graphed her.  He  "took  her,"  it  is 
said,  to  better  advantage  than  had 
any  of  his  predecessors.  De  Vinna 
was  engaged  by  Miss  Barriscale  when 
she  formed  her  own  company.  He 
filmed  "Rose  o'  Paradise,"  the  Grace 
Miller  White  novel,  in  which  she 
will  make  her  first  Paralta  appear- 
ance. 


Pittsburgh  State  Rights  Mag- 
nate Extends  Field  to  Mis- 
souri and  Kansas 


Harris  P.  Wolfberg,  the  Pitts- 
burgh state  rights  magnate,  has  ex- 
tended his  field  of  operation  by  tak- 
ing in  Missouri  and  Kansas  for  "The 
Deemster."  Mr.  Wolfberg  had  al- 
ready bought  the  rights  to  the  Hall 
Caine  feature  for  Ohio,  Western 
Pennsylvania  and  West  Virginia,  and 
through  his  purchase  achieved  such 
signal  success  that  he  decided  to 
jump  into  New  York  and  close  with 
W.  10.  Shallenberger,  president  of  the 
Arrow  Film  Corporation,  for  the  ad- 
ditional states. 

Optimistic    reports    of  condition.-' 
and   prospects  in   the   central  state^ 
are  given  out  by  Mr.  Wolfberg,  whe] 
goes   on   record   with   the  statemen 
that  prospects  were  never  better  fo 
features  with  some  claim  to  distinc) 
tion.     He    also    states   that   lie  ha 
booked  "The  Deemster"  for  early  fal 
presentation    at    the  best   theater  i 
every  city   throughout   his  vast  teit 
ritory. 

So  good  are  the  prospects  in  hi 
new  territory  that  he  has  alreadl 
opened  offices  in  St.  Louis  and  Kai. 

sas  City. 


St.  John,  N.   B.— The  large  shi 
building  boom  which  is  taking  plai] 
on   the   east  coast  in   the  Maritinj 
Provinces  is  expected  to  be  an  adval 
tage  to  the  exhibitors  in  Livcrpot 
Bridgewater  and  Shelburne. 


EXHIBITORS      HERALD  21 

ipiitfiiiiiiiiiiN 

EXHIBITORS  CAN  USE  CLASSICS  TO  BEAT  MUSIC  COMBINE  | 

Vapid, inane  "compositions"  called  "hits"  can  be  easily 
replaced  by  works  of  Beethoven,  Wagner,  Chopin,  Schu- 
bert and  Berlioz,  says  composer,  and  kill  combine. 

HuiniiiiiiiiiiiiiiiiiiiiB 

By  JOSEPH  O'SULLIVAN  * 


■  Now  that  the  interpretation  by  the  United  States 
Supreme  Court  of  the  copyright  law  upholds  the  stand 
•liken  by  the  American  Society  of  Composers,  Authors 
■nd  Publishers  in  demanding  a  tax  for  the  privilege  of 
fljbing  music  composed  by  its  members,  it  certainly  be- 
PjDOves  the  purveyor  of  music,  particularly  the  motion 
picture  exhibitor,  to  take  drastic  measures  to  protect  his 
PJkterests  from  this  unjust  tax,  which  is  inspired  by  arro- 
PJance,  conceit  and  avarice. 

I  There  is  no  doubt  but  that  it  will  cause  the  music-lover 
PJp  rejoice  exuberantly  and  move  him  to  tears  of  joy  and 
PJbud  hozannas  of  thanksgiving,  that  soon  upon  the  Rialto 
(hay  cease  the  clamorous  concatenation  of  cacophonous 
■lachinnation,  and  the  jingling,  jocular,  jiggling  of  the 
■jazz." 

Calls  "Hits"  Vapid  and  Inane 

The  exhibitor  for  long  has  been  the  advertising  me- 
L  ium  for  the  latest  popular  music  and  so-called  "hits," 
Bind  now,  in  addition  to  the  original  cost  of  this  music, 
lie  is. to  be  compelled  to  pay  a  tax  for  helping  to  popu- 
1  prize  what,  in  many  cases,  are  vapid  and  inane  "com- 
p  Positions." 

The  intelligent  exhibitor  knows  well  that  for  all  the 
r  nurposes  for  which  music  is  presented  in  his  house  there 
s  enough  really  good  and  effective  music  not  copyrighted 
I  i'or  all  time  to  come. 

It  is  my  opinion,  frequently  emphasized  during  my 
ronncction  with  the  Mutual  Film  Corporation,  that  if 
,:very  exhibitor  were  to  confine  his  music  to  the  standard, 
which  is  not  copyrighted,  for  a  period  of  six  months,  his 
patrons  would  never  be  satisfied  to  listen  again  to  the 
sentimental  gush  and  clatter  that  frequently  parades  un- 
lder  the  guise  of  music;  and  there  is  no  doubt  but  that 
the  presentation  of  the  pictures  would  not  suffer  for 
lack  of  appropriate  music,  for  the  works  of  the  great 
masters — Beethoven,  W  agner,  Chopin,  Schubert,  Berlioz, 
iletc. — are  an  inexhaustible  source  of  dramatic  music 
material. 

High  Class  Concerns  Not  in  Combine 

It  is  a  significant  fact  that  such  prominent  publishing 
concerns  as  Schirmcr,  Carl  Fischer,  Ditson,  Booscy  & 
Co.,  Stasny,  etc..  are  not  listed  among  the  membership 
of  the  American  Society  of  Composers,  Authors  and  Pub- 
lishers. These  well  known  houses  are  wise  in  their 
generation,  for  they  realize  that  the  imposition  of  a  tax 
can  have  but  one  result — an  enormous  decrease  in  the 
sale  of  copyrighted  music,  with  a  consequent  diminishing 
of  revenue. 

Then,  too,  it  is  a'  well  known  fact  that  the  sale  of 
standard  music  has  increased  enormously  since  the  advent 
of  the  motion  picture  theater  and  orchestra,  and  as  no  one 
house  has  the  exclusive  publishing  rights  of  such  music — 
I  probably  three-fourths  of  the  music  listed  in  the  cata- 
logues of  the  principal  publishing  houses  being  cntirely 
frce  from  copyrighted  claims — it  is  palpably  impracticable 

■  to  attempt  to  enforce  the  tax  on  standard  music. 

Good  Musicians  in  Film  Theaters 
l|      For  every  musician  worthy  of  the  name,  the  motion 
n  picture  industry  has  been  a  life-saver;  for  since  the  dance 
|i  mania  had  its  inception  many  of  the  best  orchestra  men 
were  thrown  out  of  employment,  being  supplanted  by 

Music  Master  for  Mutual  Film  Corporation. 


dance  combinations  and  "jazz"  bands,  whose  members 
cannot  always  be  classified  as  musicians.  Some  of  the 
best  organists  in  the  country  have  taken  advantage  of 
the  opportunity  to  increase  their  incomes  by  playing  in 
picture  houses,  and  these  men  are  without  exception  musi- 
cians of  the  first  caliber  to  whom  the  A.  S.  of  C,  A. 
and  P.  is  but  a  name. 

It  can,  therefore,  be  confidently  stated  that  the  musi- 
cians of  the  country  will  gladly  assist  the  exhibitor  and 
other  high  class  amusement  proprietors  in  digging  the 
grave  of  the  A.  S.  of  C,  A.  and  P.  and  will  gladly  play 
the  "Marche  Funebre" — full  orchestra  parts  supplied 
gratis.  The  result  will  be  the  elimination  of  an  undesir- 
able element  in  the  music  publishing  field  in  this  country — 
for  which  boon  let  us  all  give  thanks. 

|  UNIVERSAL  SOON  TO  ISSUE  THREE  | 
BRANDS  OF  PICTURES  TO  TRADE  1 


The  Universal  Film  Manufacturing  Compan3r  an-  g 

g  nounce  to  the  trade  that  it  will  shortly  issue  three  g 

g  new  brands  of  pictures  under  the  names  of  Golden  g 

|§  Rod,  Premier  and  Primrose.  g 

Including  the  Star  featurette,  the  Universal  Cur-  g 

|§   rent   Events  and  the  Butterfly  pictures,   this  will  g 

g  make  six  new  brands  that  the  Universal  has  put  on  ■ 

g   the  market  since  the  first  of  the  year,  and  if  the  g 

g  new  features  meet  with  the  same  reception  that  has  g 

g  been  accorded  the  three  first  mentioned  there  will  g 

g  be  no  question  whatever  of  their  success  from  both  g 
■  an  artistic  and  commercial  standpoint. 

"THE  SCRUBLADY,"  A  COMEDY  IN 

TWO  REELS,  FIRST  MARIE  DRESSLER 
PRODUCTION  FOR  GOLDWYN  CORP. 


Pursuing  the  motion  picture  theory  more  often  hon- 
ored in  the  breach  than  the  observance  that  the  way  to 
produce  the  best  pictures  is  to  get  the  best  and  most 
capable  people  for  every  angle,  from  the  writing  of  the 
scenario  to  the  cutting  and  titling  of  the  finished  film, 
the  Dressier  Producing  Corporation  is  completing  its  first 
two-reel  comedy,  soon  to  be  issued  through  the  Goldwyn 
Distributing  Corporation,  to  be  called  "The  Scrublady." 

Marie  Dressier  herself  will  head  the  cast  of  every  pic- 
ture. In  "The  Scrublady,"  written  and  directed  by  Vin- 
cent Bryan,  Miss  Dressier  has  an  opportunity  hitherto 
unparalleled  to  be  as  funny,  it  is  said.  She  has  surrounded 
herself  with  men  and  women  of  proved  comedy  reputa- 
tion and  has  permitted  Mr.  Bryan  to  give  them  situations 
and  action  offering  full  play  for  their  ability. 
.  In  her  new  picture  Miss  Dressier  is  a  scrub  woman 
in  a  munitions  factory.    The  comedy  has  a  real  plot. 

The  leading  woman  in  Miss  Dressler's  support  is  Miss 
Florence  Hamilton.  Also  in  the  cast  is  Raymonde  Cacho, 
noted  before  the  war  as  a  moving  picture  comedian  in 
Paris.  There  are  other  players  of  magnitude,  including 
Fred  Hallen  of  the  celebrated  team  of  Hallen  and  Hart, 
who  is  making  his  first  appearance  in  films,  and  Miss 
Harriet  Ross. 


21 


EXHIBITORS  HERALD 


NEW  OUTDOOR  WORLD  STUDIO  STAGE  NOW 

SCENE  OF  BIG  PRODUCING  ACTIVITIES 


Rectangular  Stage  at  Fort  Lee,  Sixty-five  by  Hundred  and 
Twenty-five  Feet,  with  Floor  Area  of  8,000 
Square  Feet,  Largest  in  East 


The  new  outdoor  stage  for  World 
Pictures  Brady-made  is  attracting  a 
great  deal  of  attention  in  the  studio 
colony  at  Fort  Lee,  in  addition  to 
having  drawn  the  inspection  of  many 
visitors  from  Xew  York. 

Five  or  Six  Films  in  Work 

The  workers  in  the  extensive  plant 
at  Fort  Lee  were  at  first  averse  to 
making  use  of  the  al  fresco  space 
provided  for  them,  although  the  tem- 
perature under  glass  was  utterly  ap- 
palling during  the  recent  record 
breaking  heat  period. 

But  the  reports  from  members  of 
the  first  company  that  tried  the  open 
air  stage  were  so  enthusiastic  that 
the  prejudice  disappeared,  and  now 
five  or  six  separate  picture  plays  are 
being  made  constantly  and  simultan- 
eously in  this  added  space. 

The  new  stage  is  rectangular  in 
shape,  with  dimensions  of  sixty-five 
feet  by  one  hundred  and  twenty-five, 
giving  a  floor  area  of  a  trifle  more 
than  8.000  square  feet.  This  is  the 
largest  outdoors  stage  in  the  East, 
and  its  equipment  is  thoroughly  mod- 
ern. 

Founded  on  Concrete  Piers 

The  foundations  are  a  series  of 
heavy  concrete  piers,  which  in  addi- 
tion to  supporting  the  general  struc- 
ture sustain  a  series  of  large  upright 
columns.  From  the  tops  of  these, 
strong  bronze  wires  are  strung  at  va- 
rious angles,  carrying  movable  over- 
head sheets  and  screens  which  serve 
as  deflectors  and  diffusers  of  light. 

This   system   works   out  perfectly 


for  the  elimination  of  undesirable 
shadows,  enabling  the  cameramen  to 
secure  greatly  improved  values  in 
lighting  effects. 

One  end  of  this  great  stage  closely 
adjoins  the  side  of  the  big  Peerless 
(World)  studio,  so  that  it  practical- 
ly becomes  a  part  of  that  structure. 
It  was  built  under  the  supervision 
of  Technical  Director  William  Smart. 
Stars  Now  at  Work 

At  present  picture  plays  are  being 
completed  here  by  Kitty  Gordon, 
Ethel  Clayton,  Alice  Brady,  Carlyle 
Blackwell  and  Evelyn  Greeley,  June 
Elvidge,  Montagu  Love  and  Arthur 
Ashley  and  Madge  Evans. 


SOL  LESSER  NOW  HEADS 
NEW  STATE  RIGHTS  CORP. 
BEING  FORMED  IN  N.  Y. 

A  number  of  state  rights  men  in 
New  York  are  forming  a  new  State 
Rights  Corporation.  Meetings  are  be- 
ing held  regularly  at  the  King  Bee 
Company's  offices,  and  although  noth- 
ing as  yet  has  definitely  been  given 
out,  the  details  of  a  plan  of  great  in- 
terest to  the  industry  will  shortly 
be  made  public.  Sol  Lesser  is  at  the 
head  of  the  new  organization. 


Xew  York  — The  B.  &  K.  Interest 
will  make  motion  pictures.  Harry  A. 
Rosenberg.  Harry  Taffer  and  Flor- 
ence Nordenschild  are  the  directors 
and  the  company  is  capitalized  at 
$2,500. 


LARGOS"  OPEN-AIR  STUDIO  IN  THE  EAST 


CABANNE  MAY 
MAKE  HIS  OWN 
FILM  PRODUCTIONS 


Noted  Director's  Contract 
with  Metro  Ends  Sept.  1 ; 
Has  Many  Offers 

The  fact  that  the  contract  between 
Metro  Films  Corporation  and  Di- 
rector William  Christy  Cabanne  ex- 
pires September  1  has  only  just  be- 
come known  in  motion  picture  cir- 
cles and  naturally  much  speculation 
is  being  indulged  in  as  to  the  future 
of  the  well  known  director,  who  was, 
until  his  engagement  with  Metro, 
chief  of  staff  to  D.  W.  Griffith,  and 
has  to  his  credit  more  than  three 
hundred  screen  plays.  To  motion 
picture  exhibitors,  producers  and 
others  of  the  industry  he  has  come 
to  be  known  as  "the  director  with 
no  failures." 

Mr.  Cabanne  himself  refused  to 
discuss  the  question  to  a  finality  or 
commit  himself,  but  promised  to 
make  an  announcement  very  short 
ly.  It  is  known  to  his  intimates  that 
he  has  long  cherished  a  desire  to  pro 
ducc  feature  pictures  on  his  own  ac 
count — -as  he  possesses  a  thorough 
knowledge  of  the  motion  picture 
business.  It  is  also  known  that  he 
has  been  in  receipt  of  offers  from 
various  -prominent  men  in  the  indus 
try  to  finance  and  place  him  at  th( 
head  of  his  own  company  on  a  prop 
osition  for  state  rights. 


START  A 

iUIEBIRD  BAY 

in  ireuB 


STAG E  .U  ST  BUILT  AT   FORT  LEE.   N    J..  FOR  WORM)  l'lCTfRiiS  IIRADVMAIIK 


EXHIBITORS  HERALD 


23 


The  V'oice  of  The  Trade 


"Whatever  You  Want 
To  Know" — For  any  in- 
formation you  may  re- 
quire about  films,  theater 
accessories  or  any  motion 
picture  subject,  write 
this  department.  Your 
inquiries  will  be  an- 
swered below,  or  by  let- 
ter if  of  a  private  nature. 


This  is  an  Open  Forum  ! 
I  for  the  trade,  where  all  ■ 

persons  in  the  industry —  • 

especially  exhibitors —  ■ 

have    an    opportunity    to  ! 

register    suggestions    or  : 

complaints.    Every  signed  : 

communication  will  re-  : 
t'ceive  careful  attention.  : 

Frohman  Registers  Complaint 
■  To  the  "Exhibitors  Herald"] : 

We  have  observed  that  there  has  been  considerable 
|  -ublicity  printed  recently  eminating  from  the  office  of  a 
I  ertain  motion  picture  manufacturing  or  distributing  con- 
Bern  pertaining  to  the  productions  of  that  concern  but 
■sing  in  each  instance  headlines  referring  to  Frohman  pic- 
lures  and  Frohman  activities. 

This  corporation  was  organized,  as  you  know,  some 
■our  years  ago  and  has  spent  many  thousands  of  dollars 
In  popularizing  and  publicizing  the  name  of  Frohman  in 
lonnection  with  motion  picture  productions. 

It  seems  to  us  that  you  and  your  most  valued  journal 
lii-ill  heartily  agree  that  we  have  a  just  cause  for  complaint 
■n  the  application  of  the  name  Frohman,  excepting  when 
B>ertaining  to  this  organization. 

The  establishing  of  the  identity  of  the  name  Frohman 
IKith  other  manufacturing  concerns,  particularly  because 
||>f  the  statements  issued  referring  to  release  arrangements, 
l|tc,  has  caused  clients  of  this  organization  no  end  of  con- 
Musion  and  has  done  us  an  absolute  injustice. 

We  do  ask  of  you  that  you  give  ample  publicity  to 
I  his  communication  that  the  loyal  exchangemen  and  ex- 
i  pibitors  who  have  built  for  us  our  clientele  may  under- 
stand that  the  Frohman  Amusement  Corporation  remains 
[  ust  as  it  has  ever  been,  and  in  the  same  independent 
I  positron.  Yours  very  truly, 

rHE  FROHMAX  AMUSEMENT  CORPORATION 

(Signed)    Joseph  W.  Farnham. 
j  I  *       *  * 

j  To  the  "Exhibitors  Herald"]: 

Will  you  please  tell  me  what  make  of  carbons  are  the 
l  pest,  and  wiiere  we  can  get  them? 

What  do  they  use  to  make  a  curtain  the  best,  and 
Ikvhere  can  we  get  it? 

From  what  film  companies  can  we  obtain  "War 
irides,"  "Damaged  Goods,"  Chaplin  in  "The  Cure"  and 
IfWhere  Are  My  Children?" 

ALLEN  &  HILL. 
Managers  Lyric  Theater, 

Dwight,  111. 


Reply:  The  best  make  of  carbons  to  use  depends  upon 
he  current  you  use,  whether  direct  or  alternating.  The 
[National  carbon  is  highly  recommended,  as  is  also  the 
Hold-ark. 

As  to  a  good  screen  paint,  there  arc  two  on  the  market 
Ivhich  Chicago  supply  houses  recommend,  viz.,  the  Da-lite 
md  Curtainylene.  These  sell  at  $3.50  and  $3  a  can,  re- 
Npectively,  supplying  enough  for  two  coats. 

The  National  carbons  and  Da-lite  screen  paint  can  be 
purchased  from  the  Exhibitors  Supply  Company,  403 
Mailers  Building,  Chicago,  and  the  Hold-ark  and  Cur- 
jainylene  ^products  from  E.  E.  Fulton  &  Co.,  158  West 
Lake  street,  Chicago. 

"War  Brides"  is  a  Selznick  picture;  "Damaged  Goods" 
,»nd  "The  Cure,"  with  Charles  Chaplin,  are  both  Mutual 
.iroductions,  and  "Where  Are  My  Children?"  can  be 
obtained  from  any  Universal  exchange. 

*       *  * 
To  the  "Exhibitors  Herald"] : 

I  have  gone  into  the  motion  picture  business.  Will 
ou  kindly  give  me  the  names  and  addresses  of  a  few 


cheap  pictorial  journals  or  heralds  to  be  distributed  for 
advertising  purposes? 

I  want  something  with  space  for  local  reprinting. 

CHARLES  E.  PEARSON, 

Elite  Theater, 
Des  Moines,  la. 


Reply:  The  Cahill-Igoe  Company  of  117  West  Harri- 
son street,  Chicago,  can  furnish  you  with  heralds  such  as 
you  need  at  a  nominal  price.  You  should  get  in  com- 
munication with  them. 

gjPMMP^^   iniiiiiiiiniiiii| 

|    [To  the  "Exhibitors  Herald"]: 

I  want  to  thank  you  for  your  editorial,  "Banish  g 

g   Movies,"  which  opened  a  new  line  of  thought  to  g 
§§  me,  but  one  that  fell  on  fertile  soil. 

I  have  been  running  a  column  of  motion  picture  g  % 

g  news,  which  I  headed  "Notes  of  the  Movies,"  but  {j 

g   I  have  now  seen  the  light  and  will  be  guilty  "never  g 

g  again."  g 

I   have    changed  the  name  of  my  column  to  g 

H  "Photoplay  Pickings,"  which  sure  looks  much  better  g 

g   to  me.    Best  wishes  to  yourself  and  the  great  little  g 

|  "Herald."  | 
Sincerely  yours, 

HARRY  NELSON  JENNINGS.  j 
g                               Dramatic  and  Sporting  Editor, 

"Granville  Sentinel,"  Granville,  N.  Y.  g 

iiwiniifeiM 


WAR  ACTIVITIES  IN  FRANCE  AND 

HANDLING  U.  S.  MAIL  ARE  FEATURES 
OF  GAUMONT  REELS  AUGUST  27 

The  Gaumont  Company  has  both  magazine  and  news 
pictures — single  reels — for  publication  through  Mutual  the 
week  of  August  27.  The  Gaumont-Mutual  Weekly  No.  139 
will  contain  its  usual  assortment  of  news  pictures,  includ- 
ing the  pictures  taken  by  the  cameramen  of  the  Societe 
des  Etablissements  Gaumont  of  war  activities  in  France. 
It  will  be  issued  August  29.  These  Gaumont-Mutual  pic- 
tures are  forming  the  greater  part  of  the  news  contribu- 
tions to  the  topical  and  magazine  reel  assembled  weekly 
by  the  Rialto  Theater,  New  York. 

The  magazine  reel,  "Reel  Life"  No.  70,  will  be  issued 
August  30.  Its  main  section  is  "Handling  the  Mail."  This 
is  an  entertaining  trip  with  a  letter  after  it  has  been  posted 
through  the  various  departments  of  the  post  office.  How 
money  orders  are  handled  is  also  explained  in  pictures. 
A  second  section  is  "Using  the  Abalone,"  showing  how 
these  beautiful  shells  are  worked  up  into  jewelry  and 
other  ornaments. 

"Beach  Sports  of  California"  is  an  exposition  of  the 
good  times  which  the  natives  of  that  state  and  visitors 
have  in  the  surf  and  upon  the  sand.  A  fourth  section  of 
the  reel  shows  a  boy  nine  years  old  doing  the  marvelous 
stunts  with  a  lasso  which  one  is  accustomed  to  see  only 
at  a  circus  or  upon  the  stage.  The  reel  ends  with  two 
humorous  animated  sections  founded  upon  drawings  in 
"Life."  These  are  called  "The  March  of  Science"  and 
"What  a  Bachelor  Sees  at  a  Wedding." 

Chariton,  la. — D.  Earl  Combs  has  secured  a  five-year 
lease  from  W.  G.  Brown  for  the  building  that  is  now 
being  erected  on  South  Main  street,  and  Mr.  Combs  will 
establish  a  motion  picture  theater  therein. 


EXHIBITORS  HERALD 


paiifiiiiiiiiiiiiii 

|  FOX  ANNOUNCES  PLANS  AND  NEW  FILMS 

FOR  NEXT  SEASON,  STARTING  SEPTEMBER  2  1 


For  the  guidance  and  information  of  exhibitors  of  the  United  States 
I  present  herewith  our  policy  for  next  season,  beginning  Sunday,  Sep- 
tember 2: 

Standard  Pictures 

Eight  Theda  Bara  Superpictures  under  a  separate  and  independent 
contract  on  the  open  market. 

Eight  William  Farnum  De  Luxe  pictures  under  a  separate  and  inde- 
pendent contract  on  the  open  market. 

"Jack  and  the  Beanstalk" — nine  reels  of  action,  children,  thrills,  nov- 
elties.   This  picture  will  be  booked  on  the  open  market. 

"The  Honor  System" — the  greatest  human  story  ever  told  on  stage 
or  screen.    This  picture  can  be  booked  on  the  open  market. 

Twelve  Fox  Kiddie  pictures.  This  series  can  be  booked  on  the 
open  market.  Among  the  stories  already  produced  that  will  be  issued 
in  this  series  are  "Treasure  Island,"  "Babes  in  the  Woods,"  "Aladdin 
and  the  Wonderful  Lamp,"  "The  Brownies,"  "Mikado,"  "Pinafore," 
"Alice's  Adventures  in  Wonderland"  and  "Ali  Baba  and  the  Forty 
Thieves." 

Trade  shows  will  be  held  in  every  important  exchange  center  of 
the  United  States,  showing  Standard  Pictures  before  publication  dates. 
We  will  not  book  Standard  Pictures  unless  the  exhibitor  has  actually 
seen  them  on  the  screen.    My  confidence  is  supreme. 

Fifty-two  Fox  Special  Features 

Beginning  Sunday,  September  2,  we  will  issue  every  week  one  spe- 
cial feature  picture,  from  five  to  six  reels.  Each  production  will  be 
based  on  a  successful  stage  play  or  novel,  headed  by  a  star  of  box  office 
drawing  power,  staged  by  a  great  director,  and  produced  with  skill  and 
care,  regardless  of  expense — each  a  special  of  the  highest  merit. 

Twenty  to  twenty-six  comedies,  two  reels  each,  during  1917-1918. 
We  will  not  talk  or  advertise  them  for  booking  purposes.  We  will  not 
book  our  comedies  until  they  have  been  seen  by  you.  Each  comedy  is 
under  the  supervision  of  Henry  Pathc  Lehrman,  the  master  wizard  of 
comedy-making. 

It  is  a  human  impossibility  to  guarantee  more  than  twenty-six  meri- 
torious comedies  during  the  next  twelve  months.  Therefore  we  have 
limited  our  output  to  twenty-six.  We  have  ten  of  the  greatest  comedy 
pictures  ever  made  on  our  shelves.  We  will  show  them  to  you.  Our 
publication  dates  will  be  announced  later. 

Announces  Number  of  Films 

Fox  Film  Corporation  will  offer  the  exhibitor  during  the  coming 
season  the  following  pictures:  thirty-six  standard  pictures  on  the  open 
market;  fifty-two  Fox  special  features  on  contract;  twenty  to  twenty-six 
comedies  on  the  open  market. 

WILLIAM  FOX, 
President  Fox  Film  Corporation. 

Illlilllllilllllll 


ALGERIAN  SETS  IN 
"BARBARY  SHEEP,' 
WITH  MISS  FERGUSON 

Work  on  the  spectacular  and  ro- 
mantic photodrama,  "Barbary  Sheep," 
in  which  Elsie  Ferguson  is  to  make 
her  debut  as  a  motion  picture  star, 
is  progressing  rapidly  at  the  studio 
in  Fort  Lee,  where  the  Artcraft  com- 
pany supporting  Miss  Ferguson  has 
been  busy  since  its  return  from  the 
South. 

The  reproduction  of  an  Algerian 
street  which  has  been  built  for  this 
picture  has  attracted  great  attention 
in  the  New  Jersey  "picture  colony.''' 
It  is  one  of  the  most  remarkable  du- 
plications of  architecture  and  of  "lo-! 
cal  color"  which  has  ever  been  un- 
dertaken for  the  screen,  it  is  said 
There  is  even  a  dilapidated  trolle? 
car,  of  the  kind  to  be  found  in  Alll 
geria,  where  rapid  transit  still  is  ill 
its  primitive  stages,  and  it  plays  it (f 
part  in  the  picturization  of  the  Robi| 
ert  Hichcns  story. 

The  interiors  have  had  the  critical 
inspection  of  Director  Maurice  Touij 
ncur,  and  are  not  only  beautiful  i| 
design  and  treatment,  but  authentic 
Director  Tourneur  has  striven  to  si 
present  the  play  that  the  illusion  cl 
locale  shall  be  perfect  in  every  scenf 
and  that  the  spectator  shall  as  the 
oughly    fancy    himself    in  norther 
Africa  as  though  he  were  speedir 
with  the  eye  of  the  camera  throug 
a  travelogue.    "Barbary  Sheep" 
be  one  of  Artcraft's  September  filr 


New  York. — The  Whitman  Studic 
Inc.,  have  been  granted  a  charter 
make  motion  pictures.  The  directc 
arc  Don  L.  Moore,  Edward  S.  Moc 
and  Florence  Hampton.  The  firm 
capitalized  at  $5,000. 


POSES  OF  THREE  GOLDWYN  STARS  IN  FIRST  PICTURES 


LEE'I    TO  RK.IIT     JAXE  COWL,  WHO  WILT.  APT  EAR   IN  "SPREADING  DAW  X" ;  MAE  MARSH  IN  "POLLY  OF  THE 
CIRCVS";  .MADGE  KENNEDY.  STAR  IX  "BABY  .MINE"  (Goldwyn) 


Dustin  Farnum  and  Winifred  Kingston  in 


Wilfred  Lucas  in 


"THE  SPY" 

ox  Film  Corp.  drama;  six  puts;  published  August  19 


As  a  whole.-  _  Gripping 

Story  ..German  secret  service  tale 

Star     At  his  best 

Support   ~   Excellent 

Settings   _  Appropriate 

Photography   Clear 


"The  Spy"  is  from  the  pen  of  George  Bronson  Howard, 
special  box  office  attraction  being  issued  by  William 
>x.  The  picture  is  timely  and  surpasses  in  interest  many 
i  the  recent  productions  founded  on  the  great  Europeon 
•nflict. 

Dustin  Farnum,  as  Mark  Quaintance,  the  American 
ubman  who  volunteers  to  go  to  Germany  to  learn  the 
entity  of  supposed  German  spies  working  in  the  United 
ates,  is  at  all  times  thoroughly  likeable  and  convincing, 
c  is  accorded  excellent  support  by  Winifred  Kingston, 
.  Greta  Glaum,  an  accomplice  of  the  German  army  set 
•  watch  Quaintance.  Charles  Clary  is  an  American  am- 
issador  and  William  Burgess  makes  an  excellent  chief 
:  the  German  secret  service.  The  picture  was  directed 
,'  Richard  Stanton. 

Briefly  the  story  is  as   follows:     Mark  Quaintance, 
calthy  clubman  and  member  of  the  Patriotic  Club  of 
.  ew  York,  volunteers  to  go  to  Germany  to  secure  a  list 
t  German  spies  in  America.     On  shipboard  he  meets 
reta'  Glaum,  being  deported  back  to   Germany.  The 
:quaintance  ripens  into  love  and  when  the  ship  touches 
ind  she  slips  away  from  him.    Before  the  outbreak  of 
"  le  war  the  Imperial  Government  tries  to  enroll  Mark 
lto  their  large  number  of  American  spies.    Mark  sees  a 
\  ay  to  get  the  list  which  he  seeks  and  when  he  break  . 
lto  the  Wittschaeft  home  where  it  is  kept  he  finds  Greta, 
le  does  not  explain  to  the  girl  why  he  is  there.  Secur- 
l  ig  the  book,  with  Greta's  assistance,  he  is  caught  by  Ger- 
lan  officers  who  enter.    Greta  takes  the  book  and  hurries 
nth  it  to  the  American  Embassy.     She  is  apprehended 
i4y  the  police  after  placing  the  list  in  the  hands  of  the 
Jfficial  and  Mark  is  subjected  to  torture  to  compel  him 
b  reveal  its  whereabouts.    His  iron  will  cannot  be  broken, 
i  owever,  and  both  he  and  the  girl  are  shot  by  a  squad  of 
oldiers. 


Rodney  LaRock  in 

"THE  LONG-GREEN  TRAIL" 

[issanay-General  drama;  two  parts;  published  August  11 


As  a  whole    Good 

Story     _  Unusual 

Star   _  _    Fine 

Support     Ample 

Settings     Faithful 

Photography     -  Clear 


For  a  short  subject  offering  '"The  Long-Green  Trail" 
liould  prove  a  good  production.  The  story  is  interesting 
tnd  the  ending  is  an  unusual  one  with  plenty  of  variety. 
Irhis  film  should  entcTtain  any  audience.  The  cast  in- 
cludes Rodney  LaRock,  Virginia  Valley,  J.  C.  Carroll  and 
vy  Fuller. 

The  story:  Papa  Hopper  insists  that  his  son  Bobby 
narry  the  daughter  of  his  business  competitor  to  save 
lim  from  ruin,  but  Bobby  meets  Ivonne,  the  daughter's 
naid,  and  there  is  no  chance  of  Bobby  marrying  Laura 
3agley.  Xo  definite  ending  is  given  to  the  picture,  but 
pne  is  led  to  believe  that  Ivonne  is  some  great  heiress  in 
lisguise.  Anyhow  papa  has  to  be  satisfied,  because  Bobby 
ind  Ivonne  are  married. 


"THE  FOOD  GAMBLERS" 

Triangle  propaganda  drama;  five  parts;  published 
August  5 

As  a  whole  -  Enjoyable 

Story   Well  handled 

Star   _  _  Fine 

Support   Gocd 

Settings   Appropriate 

Photography   -  ..  Clear 

The  "Food  Gamblers"  is  a  production  that  will  with- 
out doubt  appeal  to  every  class  of  patron  and  for  this 
reason  exhibitors  should  find  it  a  successful  offering. 
The  subject  is  a  pertinent  one  and  during  these  times 
-of  high  cost  of  living  will  give  patrons  an  oppor- 
tunity to  see  conditions  as  they  are  and  to  appreciate  just 
how  and  why  they  arc  paying  so  much  for  food  which  is 
as  plentiful  this  year  as  any  other  year. 

Contrary  to  many  propaganda  pictures,  especial  atten- 
tion has  been  given  to  the  direction  of  this  production 
and  an  interesting  drama  is  woven  throughout.  \\  hile 
from  one  angle  the  play  is  a  serious  preachment,  from  the 
other  it  is  an  entertaining  drama.  Wilfred  Lucas,  whose 
work  on  the  screen  has  become  a  delight  to  picture  pa- 
trons, gives  a  splendid  characterization  of  Henry  Haven, 
president  of  the  food  gambling  trust.  Elda  Furry  and 
Robert  Simpson  also  are  in  the  cast. 


A  BIG  MOMENT  IN  THE  DRAMATIC  FEATURE,  "THE  FOOD 
GAMBLERS,"  STARRING  WILFRED  LUCAS  (Triangle) 

The  story:  June  Justice,  reporter  on  the  Globe,  is 
given  an  assignment  to  expose  the  food  gamblers  and 
to  find  out  just  who  is  responsible  for  the  high  price  of 
food.  In  her  work  she  meets  Henry  Haven,  president  of 
the  food  gamblers'  trust,  and  one  of  the  richest  commis- 
sion men  as  well  as  one  of  the  meanest.  June  and  Henry 
find  themselves  falling  in  love,  but  because  he  will  not 
make  restitution  for  his  grafting,  June  does  all  in  her 
power  to  unearth  his  methods. 

Henry  is  attacked  by  one  of  his  employees  whom  he 
has  discharged  for  stealing,  and  is  thrown  into  a  discarded 
ice  box.  He  is  left  there  several  days  without  food  and 
for  the  first  time  appreciates  what  it  means  to  be  hungry. 
When  he  is  released  and  regains  his  strength  he  helps 
in  a  fight  against  the  manipulation  of  food  prices  and 


26 


EXHIBITORS 


E  R  A  L  D 


works  for  the  passage  of  a  bill  which  will  provide  state 
distribution. 

At  the  close  of  the  picture  Lucas  is  shown  talking  to 
the  audience  and  urging  them  to  notify  their  congress- 
men to  fight  for  the  passage  of  the  bill  providing  for 
state  distribution.  A  letter  showing  how  to  do  this  is 
also  shown.  Exhibitors  anxious  to  do  their  bit  should 
book  this  production.  By  playing  up  the  necessity  for  the 
reduction  of  high  prices  and  by  telling  patrons  that  this 
production  gives  figures  and  data  which  have  not  been 
given  out  before,  exhibitors  should  be  able  to  draw 
large  crowds  to  their  houses. 


Mabel  Taliaferro  in 

"THE  JURY  OF  FATE" 

Metro  drama;  five  parts;  published  August  6 

As  ?.  whole  -  -  Fair 

Story     Several  novel  situations 

Star   -  Excellent 

Support   Ordinary 

Settings       Good 

Photography   -  Good 

Just  why  this  picture  is  called  "The  Jury  of  Fate" 
motion  picture  patrons  will  find  hard  to  answer.  Any  one 
of  a  dozen  other  titles  will  suggest  themselves  that  would 
be  more  fitting.    It  is  an  average  film. 

Miss  Taliaferro  essays  a  dual  role,  playing  the  part  of 
Jeanne,  the  girl,  and  Jacques,  her  brother,  and  handling 
both  skilfully.  The  work  of  Frank  Fisher  Bennett  is  also 
very  pleasing  as  Francois,  while  Albert  Tavcrnier,  Wil- 
liam Sherwood,  H.  F.  Weber,  Bradley  Barker  and  Charles 
Fang  fill  out  the  cast. 

The  story:  Henri  Labordie  is  the  father  of  twins. 
Jeanne  is  sweet  and  winsome,  while  her  brother  Jacques, 
pampered  by  his  father,  is  ill-tempered.  Jeanne,  to  spare 
her  father  from  shock  at  the  death  of  Jacques,  through 
his  own  caddishness,  clips  off-  her  hair  and  dons  boy's 
clothes  so  that  her  father  will  think  it  was  she  and  not 
his  adored  son  who  was  drowned  in  the  stream.  Labordie 
dies  and  Jeanne's  deception  ends  with  her  going  to  Mon- 
treal to  fulfill  an  ancient  pact,  but  which  terminates  in  a 
happy  ending  for  Jeanne. 


Vivian  Martin  in 

"A  KISS  FOR  SUSIE" 

Pallas-Paramount  comedy-drama;  five  parts;  published 
August  2 

As  a   whole  _  Entertaining 

Story   Old  but  with  new  twist 

Star   Excellent 

Support   Fine 

Settings   _  Very  good 

Photography     Clear 

"A  Kiss  for  Susie"  would  be  just  as  sweet  under  any 
other  name.  In  fact  the  title  in  this  instance  means  noth- 
ing and  has  absolutely  nothing  to  do  with  the  story.  The 
winsome  Vivian  Martin  wends  her  way  through  the  story 
and  wins  new  laurels  for  herself.  A  capable  company, 
including  Tom  Forman,  surrounds  her  and  the  director 
has  worked  into  the  picture  many  amusing  touches,  which 
pleased' Chicago  audiences  immensely.  Especially  was  this 
true  of  the  fade-out  of  a  pair  of  white  kid  shoes  Lizzie 
has  in  mind  when  she  has  to  pay  her  board.  The  subtitles 
arc  very  good  and  full  of  "punch"  and  the  story  holds 
from  start  to  finish. 

The  story:  While  the  male  members  of  the  Nolan 
family  bring  home  the  money,  Susie  keeps  house  and 
tries  to  fill  them  up  with  food.  A  wealthy  uncle  dies  and 
leaves  the  bricklayer  fifty  thousand  pounds  of  gold.  The 
Nolans  move  into  better  quarters  and  fall  in  with  a  cheap 
set.  Susie  sees  the  ruin  the  money  is  bringing  to  her 
brother,  sister  and  father  and  succeeds  in  getting  them  to 
invest  it  in  supposedly  poor  stock.  The  venture  fails  and 
they  suppose  themselves  penniless,  until  Susie's  beau  re- 
turns tlie  money  which  he  has  invested  in  securities  to 
take  care  of  the  family  for  life.  A  pretty  love  theme  runs 
through  the  tale. 


Lew  Fields  in 

"THE  BARKER" 

Selig-K-E-S-E  melodrama;  five  parts;  published  August  13 

As  ?.  whole  _  Interesting 

Story   _  Pleasant 

Star     _  -  Good 

Support   Ample 

Settings     — Typical 

Photography     -  Clear 

"The  Barker,"  starring  Lew  Fields,  is  a  pleasant  story 
of  circus  life  and  exhibitors  should  find  it  successful. 

The  story,  laid  in  England  and  later  in  America,  con- 
cerns a  professor  who  shields  his  brother  from  arrest. 
For  this  he  is  exiled.  He  goes  to  America  and  here  he 
awaits  the  arrival  of  his  motherless  baby,  but  through 
intrigue  the  baby  never  reaches  him  and  he  is  led  to  be- 
lieve that  it  has  fallen  off  the  boat. 

Mr.  Fields  is  supported  by  Amy  Dennis,  Pat  O'Malley, 
James  Harris,  A.  Francis  Lenz  and  Mabel  Bardinc.  The 
story  is  by  Charles  K.  Harris  and  the  direction  by  J.  A. 
Richmond. 


ONE  OF  SITUATIONS  IN  "THE  BARKER,"  SHOWING  LEV 
FIELDS  AND  SUPPORT  (Selig) 

The  story:    When  the  Count  DeGrasse  brings  Flori- 
Fielding  to  America  he  does  not  take  her  to  her  fathei 
but  has  her  trained  as  a  circus  performer,  and  after  sh 
has  grown  to  womanhood  they  become  trapeze  worker; 
Salter,  manager  of  the  circus,  and  who  has  been  em 
bezzling  the  company's  funds,  is  anxious  to  marry  Flori; 
but  Floria  will  have  nothing  to  do  with  him.    Her  fathe 
Prof.  Fielding,  who  believes  his  daughter  dead,  become; 
employed  at  the  circus  as  a  barker.    He  and  Floria  bd 
come  great  friends.    One  night  Fiona's  guardian  is  ir  | 
jured  during  the  performance  and  in  his  dying  breath  h 
informer  Prof.  Fielding  that  Floria  is  his  daughter.  Th] 
professor  is  very  happy.    A  pleasant  ending  is  given  tn 
story  when  Floria  and  Wilfred  Wells,  owner  of  the  circu 
marry. 


"THE  ITALIAN  BATTLEFRONT"  ■ 

Official  war  films  of  the  Italian  Government;  four  parti 

The  only  authentic  portrayal  of  the  war  in  Italy  w; 
given  its  first  showing  Wednesday  evening,  August  8,  a 
the  Forty-fourth  Street  Theater,  New  York.  The  pictun 
are  wonderfully  artistic  and  repeatedly  brought  the  ei 
thusiastic  audience  to  its  feet. 

The  first  part  was  introduced  by  a  stage  picture  sho\  ' 
ing  a  traveler  in  the  Alps,  far  above  the  clouds,  and  w; 
very  effective.    Then  the  screen  dropped,  and  "Warfa 
in   the  Adamello,"  the  first  episode,  was  flashed  upc| 
the    screen,    showing    soldiers    dragging   heavy  artille; 
across  the  mountains.    Part  two  pictured  "The  Battle  | 
Gorizia,"  showing  the  capture  of  a  supposedly  impreg- 
nable Austrian  fortress.     Thousands  of  prisoners  wi 
General  Cadorna  in  command  are  shown. 

The  third  installment  gives  the  warfare  in  the  sll 


EXHIBITORS  HERALD 


27 


m  on  the  sea,  showing  the  defense  of  Venice,  as  well 
asltalian  submarines  in  action..  Italians  rejoicing  over 
M  entry  of  the  United  States  into  the  war  were  shown 
a  brought  forth  loud  applause. 

■  The  opening  performance  was  a  benefit  for  the  Amer- 
■l  Red  Cross  and  the  fund  for  Italian  families  made 
dtitute  by  the  war.  The  Italian  commission,  headed  by 
tl  Italian  ambassador,  and  Countess  de  Cellere,  General 
fglielmotti  of  the  general  staff,  and  Consul  General 
■;valier  Poccardi  were  present.  Ex-Governor  of  Xew 
■rk,  Charles  Hughes,  occupied  a  box  with  Count  de 
t  lcre. 


Douglas  Fairbanks  in 

"DOWN  TO  DEATH' 

t.rtcraft  Pictures  Corp.;  five  parts;  published  August  5 

As  a  whole    Entertaining 

Story   _  „  Diverting 

Star     Cheerfulness  personified 

Support     Skillful 

Settings     Beautiful 

Photography   -  Clear 

\  I  Douglas  Fairbanks  in  "Down  to  Earth"  has  made  his 
■qw  as  author  of  his  own  picture.    The  story  was  sug- 
ijtted  by  him  and  Anita  Loos  and  John  Emerson  wrote 
K  scenario.    Mr.  Emerson  directed  while  Victor  Flem- 
tffc  presided  behind  the  camera.    With  the  able  aid  of 
Stse  four  people  and  others,  Douglas  Fairbanks  has  pro- 
ceed a  rather  different  production.     It  is  essentially  a 
Imedy  but  there  is  for  its  underlying  motive  Douglas' 
ppaganda — namely,  cheerfuless. 

I  If  all  those  who  believe  themselves  afflicted  sorely  with 
I  sorts  of  diseases  will  sec  this  picture  they  will  undoubt- 
lly  discover  as  did  the  patients  that  Douglas  purchased 
lorn  a  "quack"  doctor  that  their  ailments  are  mental  and 
jat  by  cheerfulness,  sane  living  in  the  open  and  exercise 
jllowed  by  appetite  appeased  by  wholesome  food  they 
lill  attain  perfect  health  and  happiness.     Fairbanks  is 
esent  as  the  hero,  but  his  usual  daredevil  stunts  are 
3sent.   This  is  not  a  detraction  from  this  picture  for  his 
ever-failing  smile  is  with  him  and  despite  difficulties  it 
;  earns  forth  and  envelops  all  in  its  radius. 
1  There  are  many  funny  situations  in  this  Fairbanks  pic- 
'  ire.    Extravagant  interiors  and  some  picturesque  exte- 
I'.ors  afford  a  background  not  exactly  neutral  for  the 
nfolding  of  the  scenes.    Douglas  initiates  patrons  into 
bme  new  methods  of  outdoor  camping.    But  why  tell 
|(ou  all  the  interesting  features  of  the  production?    Get  it 
I  nd  watch  the  work  of  his  supporting  cast  led  by  the 
harming  little  ingenue,  Eileen  Percy,  and  including  such 
apable  artists  as  Gustavc  von  Seyfertitz,  Charles  P.  Mc- 
lugh,  Charles  Gerrard,  William  Keith,  Ruth  Allen,  Fred 
ioodwinc,    Florence    Mayon,    Herbert    Standing,  David 
'orter,  Bull  Montana. 

The  story:  Bill  Gaynor  is  in  love  with  Ethel.  He  is 
oo  virile  for  her.  She  seems  to  prefer  a  "pink  tea"  type, 
io  Bill's  suit  is  rejected.  He  goes  away  to  try  and  forget. 
5 i II  travels  all  over  the  world  while  Ethel  stays  in  her 
>wn  circle  and  lives  as  fast  as  she  can  until  she  has  a 
breakdown.  Bill,  out  on  his  ranch,  hears  of  it  and  comes 
ast  to  find  Ethel  in  Dr.  Jollyem's  sanatorium.  Bill  is 
minted  at  the  antics  of  the  inmates  and  decides  that 
vhilc  he  is  saving  Ethel  in  spite  of  herself  he  may  as  well 
nchule  the  others.  So  he  buys  the  whole  outfit  from  the 
loctor  and  plans  the  reform.  He  effects  a  smallpox  scare 
nd  in  the  night  the  people  depart  secretly  on  his  yacht, 
e  leads  them  to  a  desert  island  where  he  starts  to  human- 
e  them.  They  like  it  not  at  first  and  some  exceptionally 
■  nny  situations  take  place.  Finally  his  cheerfulness  pre- 
. ails  and  the  patients  are  doing  well  when  the  villain,  in 
the  guise  of  Ethel's  fiance,  discovers  that  the  other  side 
of  the  island  is  inhabited.  He  gets  the  aid  of  a  friend 
and  tries  to  abduct  Ethel,  but  Bill  vanquishes  the  foes 
with  one  blow  each  and  he  and  Ethel  float  far  out  on  the 
sea  of  life  while  his  cured  patients  go  back  to  finish  their 
naps. 


Myrtle  Gonzales  in 

"THE  SHOW  DOWN" 

Bluebird  drama;  five  parts;  published  August  13  ■ 

As  a  whole  _  Good 

Story     _  L._  Interesting 

Star   _  _  _   Likeable 

Support   _    Plenty 

Settings     _  Appropriate 

Photography       Splendid 

The  story  of  an  American  ship  attacked  by  submarines 

and  the  successful  landing  of  a  small  party  of  survivors 

on  a  barren  island  has  been  interestingly  told  in  "The 

Show  Down."     There  are  things  about  this  production 

which   make   it   different    from   other   productions   of  a 

similar    nature   and    no   doubt    it   will   be    enjoyed  by 

spectators. 

Some  of  the  settings  in  the  jungle  are  beautiful  and 
the  good  photography  throughout  gives  pleasing  results. 
The  majority  of  the  sets  are  exteriors  incorporating 
scenes  which  one  has  not  an  opportunity  of  viewing  every 
day.  Myrtle  Gonzales 'is  in  the  lead  ably  supported  by 
George  Hernandez,  Arthur  Hoyt,  George  Chesebro,  Ed- 
ward Cecil  and  Jean  Hersholt.  The  direction  is  by  Lynn 
F.  Rcvnolds. 


SCENE    FROM    "THE    SHOW    DOWX,"    STARRING  MRVTLE 
GONZALES  AND  GEORGE  HERNANDEZ  (Bluebird) 

The  story:  John  Benson,  who  is  known  as  the  most 
selfish  man,  and  his  daughter  Lydia  leave  for  Europe. 
On  the  same  boat  are  Oliver  North,  a  much  bored  society 
man;  Robert  Curtis,  known  as  the  most  unselfish  man, 
and  Langdon  Crane,  author  of  "Back  to  the  Primitive." 
A  few  days  off  the  Manilla  shore  the  boat  is  struck  by  a 
German  mine  and  all  make  a  rush  for  the  lifeboats.  Ben- 
son and  his  daughter,  Xorth,  Curtis  and  Crane  are  all  in 
the  same  boat  and  land  on  a  deserted  island.  Here  the 
true  characters  of  the  men  are  revealed  and  Curtis  de- 
velops to  be  a  hero,  while  Xorth  and  Crane  are  cowards. 
Although  Lydia  has  tried  to  have  as  little  to  do  with 
Curtis  as  possible,  when  she  sees  his  braveness  she  is 
soon  in  love  with  him,  and  after  they  are  picked  up  by  a 
passenger  steamer  and  are  well  on  their  way  to  home 
they  plight  their  troth. 


Altoona,  Pa. — The  Cosy  Theater  on  Union  avenue  was 
recently  damaged  by  fire  to  the  extent  of  $200.  About 
$1,000  worth  of  films  were  also  destroyed. 


Edgewood,  W.  Va.- — The  Alpha  Theater,  which  has 
been  closed  for  some  time,  has  been  remodeled  and  re- 
opened under  a  new  management. 


28 


EXHIBITORS  HERALD 


Jack  Mulhall  in 

"THE  MIDNIGHT  MAN" 

Butterfly  drama;  five  parts;  published  August  13 

As  a  whole  _  Well  handled 

Story     Absorbing 

Star      Good 

Support     _  Suitable 

Settings     Agreeable 

Photography    Satisfying 

A  fast  moving  story  with  a  love  tale  much  in  evidence 
is  found  in  "The  Midnight  Man,"  and  it  has  been  worked 
up  into  an  absorbing  production.  Jack  Mulhall,  who  has 
done  some  good  work  in  previous  Butterfly  pictures,  is 
the  star  in  this  production.  In  support  of  Mr.  Mulhall 
appear  Ann  Krotnan,  Al  McQuarrie,  Urda  Lamont,  Hal 
Wilson  and  Wilbur  Higby. 


AN  IMPORTANT   SCENE   FROM  "THE   MIDNIGHT  MAN," 
WHICH  FEATURES  JACK  MULHALL  (Butterfly) 

One  of  the  things  that  should  meet  the  approval  of 
the  audiences  is  the  fact  that  instead  of  being  a  rich 
man's  son,  who  is  a  good-for-nothing,  Mr.  Mulhall  por- 
trays with  satisfaction  the  role  of  a  rich  man's  son  who 
is  ambitious  and  who  is  admired  by  his  father.  The 
settings  have  been  well  chosen  and  a  good  fight  in  one 
of  the  underworld  dens  has  been  well  staged. 

The  story:  Bobby  Moore  works  in  his  father's  safe 
factory  and  is  anxious  to  perfect  a  safe  that  will  be 
burglar  proof.  After  many  nights  of  hard  work  Bobby 
believes  he  has  found  a  burglar  proof  invention.  The 
new  lock  is  installed  in  the  Moore  home  and  that  same 
night  the  Eel  succeeds  in  opening  it  and  looting  the  safe. 
Bobby  is  disheartened,  but  brightens  up  when  he  is  in- 
formed that  the  man  that  opened  the  safe  knows  more 
about  safes  than  anybody  in  the  factory.  Bobby  suc- 
ceeds in  locating  the  Eel  and  brings  him  to  his  factory 
and  together  they  invent  a  lock  that  even  the  Eel  cannot 
open.  Bobby  is  in  love  with  Irene  Harding,  who  also  is 
a  manufacturer  of  safes,  and  through  his  ability  to  open 
a  safe  which  Moore  thought  no  one  could  open  Bobby 
wins  Irene. 


Mme.  Petrova  in 

"THE  LAW  OF  THE  LAND" 

Lasky-Paramount  drama;  five  parts;  published  August  12 

As  a  whole  -  _  Well  directed 

Story   .'.     Cleverly  handled 

Star  _  Fine 

Support       Plenty 

Settings       — Appropriate 

Photography   _    Good 

Some  of  Mme.  Petrova's  best  work  will  be  found  in 
"The  Law  of  the  Land."  She  portrays  the  role  of  Mar- 
garet Harding  in  a  capable  manner.  The  plot  of  "The 
Law  of  the  Land"  is  not  entirely  new,  but  it  has  been 
handled  in  a  clever  manner.  At  no  time  can  one  guess 
just  what  the  ending  will  be.    It  keeps  an  audience  in 


suspense  until  the  end.  It  is  an  offering  of  strong  dra\ 
matic  value  and  should  meet  favor  with  the  majority  of 

patrons. 

Maurice  Tourneur  is  responsible  for  the  excellent  di- 
rection of  George  Broadhurst's  story.  Other  members  of 
the  cast  are  Wyndham  Standing,  Mahlon  Hamilton,  J.  D. 
Haragan,  T.  Vivian  and  Rawley  Hatt.  The  settings  are 
appropriate  and  some  of  the  interior  sets  are  beautiful 
The  photography  is  good. 

The  story:  Margaret  Harding  becomes  the  wife  of 
Richard  Harding  to  save  her  mother  from  ruin.  The  only 
happiness  of  her  life  is  her  young  son,  and  one  night 
when  Harding  threatens  to  whip  the  boy  to  death  Mar- 
garet shoots  him.  Geoffrey  Morton,  who  loves  Mar- 
garet, and  Margaret  are  both  accused  of  the  murder. 
However,  when  Margaret  explains  to  the  police  inspector 
the  true  state  of  affairs  and  the  son  shows  marks  where 
his  father  had  hit  him,  they  are  exonerated  and  Marearet 
and  Geoffrey  are  happily  united. 


Bert  Lytell,  Hazel  Dawn  in 

"THE  LONE  WOLF" 

Brenon-Selznick  drama;  eight  parts;  published  July  2 

As  a  whole    Good  melodrama 

Story     Remarkably  interesting 

Stars   _  Clever 

Support   _  The  best 

Settings       Adequate 

Photography     Clear 

Founded  on  Louis  Joseph  Vance's  thrilling  story  o 
the  Paris  underworld,  "The  Lone  Wolf,"  this  Brenon  pro 
duction  bristles  with  tense  situations  and  suspense. 

Bert  Lytell  plays  Michael  Lanyard,  the  leading  role] 
and  Hazel  Dawn  is  Lucy  Shannon,  a  detective.  Ms 
Lytcll's  agility  and  pleasing  screen  presence  place  him  al 
the  top  of  the  list  of  "stunt"  actors  and  there  are  enoug 
in  "The  Lone  Wolf"  to  please  even  a  Doug.  Fairbankl 
Miss  Dawn  also  is  called  upon  to  scale  housetops  anl 
slide  down  ropes  after  Mr.  Lytell,  which  she  does  witj 
less  ability. 

There  is  a  big  fire,  an  automobile  race,  a  plungl 
through  a  drawbridge,  a  motor  boat  race  and  an  airplai ; 
fight  to  add  a  thrilling  finish  to  the  whole.  Altogeth; 
an  intensely  interesting  production,  well  directed  and 
acted. 

The  story:  Marcel,  a  waif,  saves  a  clever  crook  fro 
the  police  by  a  ruse.  He  is  adopted  by  the  crook  and  lat 
when  the  crook  is  killed  by  an  accomplice,  becomes 
master  criminal,  working  under  the  name  of  Michael  La 
yard.  His  work  baffles  the  police  of  Paris  and  he 
known  as  "The  Lone  Wolf."  A  gang  of  criminals  kno\ 
as  "The  Pack"  notifies  the  "Wolf"  that  unless  he  joi] 
the  gang  he  is  marked  for  destruction.  Lucy  Shannon- r| 
become  nurse  to  the  leader  of  "The  Pack"  to  get  certij 
information  for  the  police.  She  warns  "The  Wolf" 
escape,  and  after  many  thrilling  escapes  the  two  arrive] 
England  in  an  airplane.  Lanyard  is  somewhat  surpriif 
to  learn  then  that  his  companion  is  a  detective  and  I 
operator  of  the  airplane  also  has  a  warrant  for  his  arr<| 
However,  it  all  ends  happily  when  the  detective  tears  f 
the  warrant  and  sails  away,  leaving  Lucy  and  Michael.! 

The  Chicago  censors  shortened  many  scenes  and  m:[ 
several  cuts  in  the  film  that  did  not  add  to  its  smoothnij 
but  it  held  attention  nevertheless. 


Shamokin,  Pa. — The  Chamberlain  Amusement  Eni 
prises,  Inc.,  has  added  the  Victoria  motion  picture  tiles' 
at  Frackville,  Pa.,  to  its  chain  of  theaters.  The  compl 
now  controls  the  Thcatorium  and  Victoria  here,  the  'Vl 
entine  and  Thcatorium  at  Mount  Carmel,  the  Victori;] 
Tamaqua,  the  Victoria  at  Bloomsburg,  the  People's 
Victoria  at  Sunbury,  and  owns  valuable  sites  at  Le^j 
burg  and  other  central  Pennsylvania  points.  W.  EJ 
Reegcr  of  Mount  Carmel  has  been  made  manager  off 
new  theater  at  Frackville  and  Boyd  D.  ChamberlJ 
assistant  general  manager,  will  look  after  the  Mount  <| 
mel  house. 


EXHIBITORS  HERALD 


29 


Mary  McAlister  in 

"THE  KINGDOM  OF  HOPE" 

ssanay-K-E-S-E  drama;  two  parts;  published  August  22 

As  a  whole     Splendid 

Story        Fine 

Star    _  _   Excellent 

Support       Good 

Settings     Ample 

Photography    Agreeable 

I  Although  pictures  have  been  produced  to  awaken 
Aamc  in  the  slacker,  none  of  them  should  prove  as  suc- 
Hssful  in  bringing  out  this  idea  as  Mary  McAlister  in 
■The  Kingdom  of  Hope,"  and  the  exhibitor  who  wants  to 
Broken  that  latent  spark  of  patriotism  which  undoubtedly 
Msts  in  the  bosom  of  the  slacker  will  do  well  to  show 
■e  latest  Mary  McAlister  picture  which  brings  to  an 
Hid  the  series  of  "Do  Children  Count?"  Violet  Craig, 
Hltis  Paul  and  John  Cossar  support  little  Mary. 


MTTLE  MARY   McALISTER  AND  SUPPORT  IX  SITUATION 
FROM  "KINGDOM  OF  HOPE,"  LAST  OF  "DO  CHIL- 
DREN"  COUNT?"   SERIES   (Essanay-K -E-S-E) 

The  story:  Mr.  and  Mrs.  Erling  are  Very  much  for 
peace,  while  their  children,  Daisy  and  Bobbie,  are  for 
.var.  It  is  the  determination  of  the  children  to  bring 
manic  to  the  slackers  and  so  they  decide  to  enlist,  Bobbie 
as  a  soldier  and  Daisy  as  a  Red  Cross  nurse.  Their  ac- 
:ion  attracts  the  atention  of  newspapers  and  they  are  given 
publicity  in  the  news  columns.  This  arouses  the  ire  of 
:heir  parents  and  friends,  but  at  the  close  of  the  picture 
:he  children  have  convinced  both  their  parents  and  friends, 
ind  those  who  had  so  loudly  clamored  for  peace  don 
soldier  uniforms  and  Red  Cross  uniforms. 


Dustin  Farnum  in 

"DURAND  OF  THE  BAD  LANDS" 

Fox  Film  Corp.  drama;  five  parts;  published  August  11 

As  a  whole    Interesting 

Story        Western  stuff 

Star        Excellent 

Support       Good 

Settings   _   In  keeping 

Photography       Clear 

"Durand  of  the  Bad  Lands"  is  an  interesting  picture, 
replete  with  Indians,  settlers  and  sheriff's  posses.  There 
is  the  usual  good-bad  man  and  the  girl  who  reforms 
him.  The  story  is  interesting  and  as  a  whole  is  very 
clearly  and  cleverly  told  with  Dustin  Farnufi  in  cowboy 
make-up  as  a  bad  man.  It  is  Mr.  Farnum's  first  picture 
under  the  Fox  banner  and  marks  his  debut  on  that  pro- 
gram. 

The  direction  of  Richard  Stanton  left  nothing  to  be 
desired,  and  the  many  humorous  touches  heighten  the 
interest  of  the  tale.  Maibelle  Heikes  Justice  wrote  the 
script.  The  photography  was  excellent.  Tom  Mix  is  the 
Sheriff  and  the  winsome  Winifred  Kingston  is  the  girl. 

The  story:    Dick  Durand  is  a  young  outlaw,  credited 


with  robbing  stage  coaches.  He  saves  three  children  from 
starvation  after  an  Indian  raid,  placing  them  in  the  care 
of  Molly  Core,  who  lives  alone  on  a  ranch.  Molly  does 
not  suspect  Durand  is  the  outlaw  whom  the  Sheriff  and 
his  posse  are  eternally  seeking.  Durand  is  finally  caught 
after  rescuing  the  Governor's  daughter  from  a  band  of 
Indians,  tried  and  sentenced  to  death,  but  the  Governor 
pardons  him  and  when  he  is  proven  innocent"  of  any 
wrong  doing  Molly  consents  to  marry  him. 


George  M.  Cohan  in 

"SEVEN  KEYS  TO  BALDPATE" 

Artcraft  comedy-drama:  six  parts:  published  August  12 


As  a  whole  

Story   ^_ 

Star  

Support  

Settings   

Photography  


 Brimful  of  good  things 

Earl  Derr   Biggers'  novel 

 Never  better 

 Carefully  selected 

   Elaborate 

 ~  Clear 


The  Artcraft  program  has  another  winner  in  "Seven 
Ki  ys  to  Baldpate."  Dull  indeed  must  be  the  picture 
"fan"  who  cannot  enjoy  Mr.  Cohan's  second  contribution 
to  the  cinema.  The  story,  first  told  in  book  form,  then 
upon  the  speaking  stage,  loses  none  of  its  appeal  or 
mystery  or  action  by  being  transferred  to  the  .screen. 
In  fact  there  is  added  mystery  by  reason  of  the  scope 
of  the  camera,  as  all  of  the  action  was  confined  to  the 
one  scene  upon  the  stage. 

George  M.  Cohan  is  cast  as  George  Washington  Magee, 
.the  author  of  "best  sellers."  who  bets  a  clubman  $5,000 
he  can  write  a  novel  in  twenty-four  hours.  Other  cap- 
able actors  in  the  cast  are  Frank  Losee,  who  takes  Ma- 
gee's  bet,  Anna  Q.  Xilsson,  who  is  Mary  Norton,  a  girl 
reporter;  Russell  Bassett,  as  Quimby;  Elda  Furry  as 
Myra  Thornhill;  Corena  Uzzell.  as  Mrs.  Rhodes:  Joseph 
Smiley,  as  Mayor  Cargan;  C.  Warren  Cook,  as  Thomas 
Hayden  and  Eric  Hudson,  as  Peter,  the  Hermit.  The  story 
is  clearly  told  and  one  complication  follows  upon  the 
heels  of  another.  A  brief  outline  of  the  story  here  will 
suffice. 

The  story:  George  Washington  Magee  bets  a  com- 
panion $5,000  he  can  write  a  "best  seller"  in  twenty-four 
hours.  He  goes  to  an  isolated  summer  hotel  in  the  moun-  ' 
tains,  there  is  delivered  the  only  key  to  the  place  and 
sets  about  his  task.  The  incidents  that  follow  are  hair- 
raising,  and  follow  so  closely  one  after  another  one 
wonders  how  it  is  all  coming  out,  which  is  the  story  the 
young  author  is  transferring  to  paper.  Guests  arrive, 
uninvited  and  unexpectedly,  each  with  his  own  key  to 
the  deserted  hotel.  Two  hundred  thousand  dollars  in 
bribe  money  is  deposited  in  the  hotel  safe,  a  young  girl 
is  shot  and  while  the  author  holds  the  crooks  at  bay  until 
the  police  arrive,  they  hatch  up  a  scheme  to  turn  the 
tables  on  him.  The  body  of  the  girl  disappears  from 
the  room,  and  finally  all  are  marched  off  to  prison  by 
U.  S.  secret  service  men.  The  caretaker  returns  the  fol- 
lowing night  and  congratulates  the  author  on  his  success 
and  the  lady  reporter  capitulates  under  the  smiles  of  the 
industrious  writer. 


Mabel  Taliaferro  in 


"THE  JURY  OF  FATE" 

Metro  drama;  five  parts:  published  August  6 


As  a  whole  - 

Story   

Star    

Support   

Settings   

Photography 


-  -Uninteresting 
Poorly  done 

..-   Fair 

 Lots  of  it 

 Appropriate 

 Good 


There  is  no  real  appeal  in  the  manner  in  which  "The 
Jury  of  Fate"  has  been  handled  and  patrons  who  are  ac- 
customed to  good  stories,  well  directed,  will  find  them- 
selves bored.  The  story  is  padded  and  runs  slowly  along 
until  the  last  reel,  when  a  fight  is  injected  for  action. 

Mabel  Taliaferro  is  pretty,  but  after  seeing  her  once 
one  knows  just  when  she  is  going  to  smile  and  just  when 
she  is  going  to  be  emotional.    The  support  includes  F.  T. 


30 


EXHIBITORS  HERALD 


Bennett,  Bradley  Baker  and  Joseph  Weber.  The  story  is 
by  Finnis  Fox. 

The  story:  At  the  birth  of  Jeanne  Labordic,  her 
father  and  the  father  of  Louis  Herbert  decide  that  the 
children  shall  marry.  Labordic  moves  to  Canada  and  the 
children  see  nothing  of  each  other.  Jeanne  meets  Dun- 
can, a  surveyor,  and  after  a  short  acquaintance  they  be- 
come engaged.  Shortly  after  Labordie  dies  and  Jeanne 
is  sent  to  the  home  of  Herbert.  Herbert,  who  is  anxious 
that  his  son  marry  Jeanne,  urges  the  girl  and  finally  she 
consents  to  marry  Louis.  The  evening  before  her  wedding 
Duncan  comes  to  the  house  and  then  Jeanne,  realizing 
that  she  loves  only  Duncan,  breaks  her  engagement  with 
Louis  and  goes  back  to  Canada,  where  a  short  time  after 
Duncan  comes  to  her. 


Vivian  Martin  in 

"LITTLE  MISS  OPTIMIST" 

Paramount  comedy-drama;  five  parts;  published  August  26 

As  a  whole    Entertaining 

Story   _    Enjoyable 

Star  _  Lovable 

Support    '.  Well  selected 

Settings     ...  In  keeping 

Photography       Clear 

There  is  the  material  in  the  "Little  Miss  Optimist" 
which  makes  it  a  production  that  should  appeal  to  all 
classes  of  audiences.  There  is  cheerful  humor  and  clean 
comedy  throughout.  Vivian  Martin  is  delightful  and  love- 
able  all  the  way  through.  There  is  a  naturalness  and 
unaffectedness  about  her  that  makes  one  enjoy  her  work 
and  no  doubt  she  will  win  her  audiences  from  the  start. 
Tom  Moore  gives  Miss  Martin  fair  support  in  the  leading 
male  role. 


MISS   VIVIAN    MARTIN    (ON    RIGHT)    AND    SUPPORT  IN 
DRAMATIC  MOMENT  OF  "LITTLE  MISS  OPTIMIST" 
(Paramount) 

The  story:  When  the  foster  mother  of  Maisie-Rosie 
marries,  Maisie-Rosie  is  forced  to  find  another  home.  She 
is  sent  to  the  Hope  Mission,  where  she  is  given  a  home. 
A  millionaire  named  West  is  murdered  in  his  home  and 
Maisic's  brother  is  accused  of  the  murder.  Fear  of  the 
police  drives  Maisie  from  the  home  and  she  seeks  refuge 
in  the  church,  where  she  conceals  herself  for  a  number 
of  days.  On  Sunday  she  is  forced  to  seek  se'clusion  in 
the  pulpit  and  from  here  she  is  able  to  find  the  murderer 
of  West  through  a  much  damaged  coin  which  West  had 
on  his  person  at  the  time  of  the  murder.  With  the  real 
murderer  brought  to  justice  and  her  brother  free,  Maisie 
is  happy.  And  then  she  finds  that  she  is  loved  by  the 
young  man  whom  she  had  befriended  when  he  first  came 
to  the  town  and  so,  like  a  fairy  story,  they  live  happily 
ever  after. 


Madge  Evans  in 

"THE  LITTLE  DUCHESS' 

World  drama;  five  parts;  published  August  20 

As  a  whole   Entertaining 

Story    Pleasing 

Star  Splendid 

Support   _  Ample 

Settings   Faithful 

Photography   Good 

Because  the  \Vorld  Company  has  put  a  brilliant  child 
star  in  the  leading  role  in  "The  Little  Duchess"  it  does 
not  mean  that  the  production  will  appeal  to  children 
alone.  The  exhibitor  who  books  this  play  will  find  the 
adult  members  of  the  audience  as  well  entertained  as  the 
juniors. 

Madge  Evans  easily  ranks  foremost  among  child 
players.  She  puts  herself  into  her  role  in  an  excep- 
tionally clever  manner  and  spectators  will  find  her  a 
lovable  mite.  Other  members  in  the  cast  are  Pinna 
Nesbit,  Mrs.  Nellie  Anderson,  Jack  Drumier.  James  Davis 
Charles  Hartley,  Patrick  Foy,  Richard  Clarke,  Harry 
Bartlctt.  Nora  Cecil,  Maxine  Elliot  Hicks,  Ivan  Dobbk 
and  Sheridan  Tousey.  The  story  is  by  Julia  Burnhan 
and  Harlcy  Knolcs. 

The  settings  have  been  faithfully  selected  and  wcl 
brought  out  with  good  photography.  There  is  a  goo( 
deal  of  real  comedy  well  wrought  into  the  play  and  tin 
subtitles  are  the  kind  that  make  one  laugh  out  loud.  I 
is  a  production  that  exhibitors  should  find  a  very  success 
ful  offering  for  all  audiences. 

The  story:  Because  he  believes  his  wife  to  have  bee 
unfaithful  the  Earl  of  Carinmore  will  not  permit  a  woma 
to  enter  his  house,  and  when  his  little  granddaughter  i 
left  an  orphan  he  forces  her  to  dress  in  boy's  clothes  an 
although  grudgingly  he  at  times  finds  pleasure  in  he 
ways.  One  day  Gcraldine,  who  js  called  Jerry  for  shor 
leads  the  servants  up  to  a  watch  tower  and  asks  thei 
to  clean  it  out  that  she  might  play  in  it.  They  •ar 
frightened  when  they  find  two  skeletons  and  hastil 
report  to  their  master.  The  Earl  finds  a  note  in  the  han 
of  one  and  after  re'ading  it  learns  that  his  wife  and  ' 
friend  had  investigated  the  tower  when  the  door  close 
and  they  had  no  way  of  escape  or  of  making  themsclv. 
heard.  The  Earl  is  repentant  for  doubting  his  wife  ai 
with  his  faith  restored  in  woman,  he  permits  Geraldii 
to  aj  ain  assume  the  garb  of  her  sex. 


Jack  Gardner  in 

"OPEN  PLACES" 


Essanay-K-E-S-E  western  drama;  five  parts;  pubiishe 
August  20 

As  a  whole  _  Full  of  action 

Story    Western 

Star   _  _   Very  good 

Support     Plenty 

Settings     Splendid 

Photography  #  _    Fine 

The  Jack  Gardner  pictures  have  brought  to  life  so 
of  the  rough  and  readiness  of  western  pioneer  days 
they  have  been  full  of  action  and  thrills.  "Open  Plac 
is  full  of  action.  The  story  is  an  interesting  one 
has  been  well  handled.  The  players  have  been  well  c 
and  the  ruggedness  of  w:estcrn  landscape  is  well  depic 
This  production  should  not  only  prove  interesting  to 
lovers  of  the  great  outdoors,  but  to  those  people  v 
have  tired  of  society  dramas  and  the  type  of  come 
drama  which  has  become  so  popular. 

Jack  Gardner  does  some  excellent  work  as  a  Xoi 
west  mouuted  policeman  and  his  muscular  appeara 
makes  him  well  adapted  to  the  role.  Ruth  King  and 
Stockdale  even  up  a  well  balanced  cast.  There  is  sc 
good  riding  and  some  good  fight  scenes,  which  give  act 
and  thrills  to  the  picture. 

The  story:  After  the  disappearance  of  her  husb 
Molly  Clark  crosses  the  border  line  into  Canada  to  tc 
school.  She  meets  Calhoun  of  the  mounted  police  sq 
and  the  two  become  companions.  Dan,  Molly's  husb 
has  become  an  outlaw  and  is  forced  to  seek  refug' 


EXHIBITORS  HERALD 


31 


iada.  He  comes  to  the  same  town  where  Molly  and 
houn  are  and  causes  great  disturbance.  Without  tell- 
him  why  Molly  makes  Cal  promise  not  to  have  any 
uble  with  Dan  and  Cal  promises.  However,  the  tor- 
ntings  of  Dan  force  Cal  to  ask  Molly  to  release  him 
m  his  promise.  Finally  Dan  makes  an  engagement  to 
it  it  out  with  Cal  in  the  open  places..  Cal  wins,  and 
;r  several  shots  have  been  fired  Dan  is  killed  and  Cal 
iously  wounded.  Molly,  who  has  been  advised  of  the 
lir,  comes  to  the  assistance  of  Cal  and  nurses  him  back 
health. 


]  Y.  LOEW  THEATERS  DO  A  GOOD 
BUSINESS  ON  "HER  FIGHTING  CHANCE" 


I  "A  picture  with  action  such  as  the  public  likes,"  is 
Wt  way  Jane  Grey  characterizes  "Her  Fighting  Chance," 
Hwhich  the  Broadway  favorite  is  star.  "In  all  my  expe- 
Ince,"  says  Miss  Grey,  "I  have  never  had  a  more  sym- 
■thetic  role  than  that  which  James  Oliver  Curwood  wrote 
■  this  story." 

m  The  audiences  of  the  Loew  circuit  in  Xew  York,  where 
Ms  picture  was  presented  during  the  past  week,  appar- 
Btly  entertained  the  same  opinion.  Hy  Gainsborg,  man- 
lier of  the  Hoffman-Foursquare  exchange,  states  that 
flery  house  manager  was  pleased  with  the  way  "Her 
lighting  Chance"  was  received. 

I  Jerome  Abrams,  division  manager  of  the  district  in- 
i.iding  eastern  and  western  Pennsylvania,  Maryland,  Dis- 
'ict  of  Columbia,  Virginia,  West  Virginia  and  Maryland, 
(so  reports  satisfactory  bookings  on  "Her  Fighting 
jiance."  Other  Hoffman-Foursquare  exchange  managers 
live  submitted  similar  reports. 


IRGINIA  VALLI  LEADING  LADY  FOR 
TAYLOR  HOLMES  IN  ESSANAY  FILM, 
"EFFICIENCY  EDGAR'S  COURTSHIP' 


At  last  Taylor  Holmes  has  seen  fit  to  announce  the 
amc  of  his  leading  lady  in  his  first  Essanay  feature, 
Efficiency  Edgar's  Courtship."  After  having  tests  made 
f  several  actresses  with  whom  he  had  been  associated 
'n  the  stage  and  watching  the  work  of  every  feminine 
lember  of  the  Essanay  stock  company  he  finally  chose 
liss  Virginia  \  alii  as  the  ideal  type  to  portray  the 
character  of  Mary  Pierce,  Edgax's  next  door  neighbor. 


Miss  Valli  is  most  admirably  suited  to  the  part.  This 
is  not  her  first  important  part — she  has  been  featured  in  a 
number  of  Black  Cat  pictures  and  recently  appeared  oppo- 
site Bryant  Washburn  in  "The  Golden  Idiot."  Before 
taking  up  her  work  before  the  camera  she  made  a  con- 
siderable reputation  for  herself  as  a  dancer. 


LOEW  CIRCUIT,  IN  NEW  YORK,  BOOKS 
BRENON'S  "LONE  WOLF"  AT  BIG  PRICE 


Herbert  Brenon's  film  "The  Lone  Wolf"  was  booked 
over  the  Loew  circuit  last  week  by  the  Selznick  New 
York  exchange  at  a  price  which  is  said  to  have  estab- 
lished a  new  record  for  high  prices  for  a  single  feature. 
The  success  of  the  big  Brenon  production  at  the  Broad- 
way Theater,  where  at  dollar  prices  it  withstood  the  heat 
wave  of  the  past  few  weeks,  and  its  equal  triumph  at  the 
Studebaker  Theater  in  Chicago,  are  jointly  responsible  for 
the  Loew  booking  at  the  top  notch  figure.  Sol  Berman, 
head  of  the  New  York  exchange  of  the  Selznick  enter- 
prises, believes  that  "The  Lone  Wolf"  will  establish  a 
new  record  for  bookings  in  his  territory  and  advance  de- 
mand for  this  feature  from  all  parts  of  the  country  indi- 
cates that  this  condition  will  prevail  through  the  United 
States  at  large. 

Already  ten  big  cities  have  run  pre-publication  show- 
ings of  this  picture  and  others  are  following  suit.  "The 
Lone  Wolf"  is  a  melodrama. 


"SHOULD  SHE  OBEY?"  TO  BE  OFFERED 

ON  FOURSQUARE  PROGRAM  IN  FALL 


The  word  has  gone  out  that  "Should  She  Obey?"  is 
a  good  picture.  Although  M.  H.  Hoffman,  vice-president 
and  general  manager  of  M.  H.  Hoffman,  Inc.,  bought  the 
New  York  State  rights  for  this  feature  some  time  ago.  he 
had  little  to  say  about  it.  Now  it  appears  he  was  hold- 
ing it  back  for  one  of  his  Foursquare  fall  offerings. 

"Occasionally  one  finds  a  vital  theme  incorporated  in  a 
picture  which  gives  it  genuine  worth  without  in  any  way 
distributing  its  entertainment  value,"  said  Mr.  Hoffman. 
"Such  a  picture  is  'Should  She  Obey:'  In  my  judgment 
it  will  do  more  toward  making  plain  some  of  the  phases 
of  marriage  and  divorce  than  a  thousand  dry  sermons. 

"This  feature  is  Foursquare  in  its  essentials.  It  holds 
up  to  nature  the  mirror  of  follies — both  in  hasty  marriage 
and  divorce,  which  so  often  follow  in  such  instances. 
Yet  I  do  not  recall  having  seen  a  feature  that  has  more 
snap  and  interest  than  'Should  She  Obey?'  It  will  be 
welcomed  by  the  exhibitor  because  it  will  please  his 
patrons.  Personally  I  am  glad  to  have  so  splendid  a 
picture  to  go  out  under  the  Foursquare  brand." 


THREE  SCENES  FROM  BILLIE  BU  RKE'S  NEXT  STARRING  VEHICLE 


BILL  IE   BURKE'S  FIRST   PLAY  UXDER  THE   FAMOUS   PLAYERS LASKY  BAXNER  WILL  BE  ■THE  MYSTERIOUS  MISS 

TERRY."  DIRECTED  BY  J.  SEARLE  DAW  LEY     (Famous  Players) 


32  EXHIBITORS  HERALD 

Recommendations  to  Insure  Against  Loss  by  Fire 

Second  article  of  series  sets  forth  building  plans  aimed 
to   eliminate  fire   waste — Many  precautions  urged. 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 


|^ili.iii.iu1i;I.:1.,u.:.L:LKiiJUiJiJi,iJijiii.i:j;ii]MNLLi;i.iu  ...ii.i.iiKi.hiLiiiLjiji.i.iii:!];.^!  HiMUumh  iLiiiiiiiKiaiiiULii.iJiiMiiiiiiiiiuuuLiiuimmi^ 

Herewith  is  an  article  setting  forth  the  recom-  J 

8  mendations  of  the  National  Fire  Protection  Associa-  S 
g  tion  for  the  prevention  of  fires  in  theaters,  studios,  :- 

9  exchanges  and  storage  vaults.  The  recommenda-  B 
B  tions  are  of  vital  importance  to  the  entire  trade  in  | 
gj  curbing  and  eliminating  damage  and  loss  by  fire.  §j 
m  Many  costly  fires  in  theaters  and  exchanges  are  di-  §j 
B  rectly  traceable  to  carelessness  and  ignorance  of  B 
|  proper  fire  prevention  precautions.  This  article  is  B 
jj  the  second  in  a  series  aimed  to  disseminate  fire  13 
B  prevention  information  and  to  encourage  the  tak-  B 
M  ing  of  proper  precautions. — EDITOR. 

^IIIIIIIIIIMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIM 

II 

In  lighting  vaults,  all  lights  must  be  at  the  ceiling  and 
of  the  fixed  marine  type,  with  vapor-proof  globes  and 
conduit  wiring.  The  light  switches  should  be  located  out- 
side the  room  with  a  small  pilot  light  to  indicate  the  room 
light. 

Every  film  vault  or  cabinet  must  be  provided  with  a 
separate  vent  to  the  outer  air.  The  vent  should  have  a 
minimum  effective  sectional  area  of  70  square  inches  for 
each  100  reels  capacity,  pr  the  equivalent  to  140  square 
inches  per  1,000  pounds  of  film. 

Outlet  at  Point  Above  Roof 

An  outlet  to  each  vent  must  be  located  at  a  point 
above  the  roof,  except  where  a  different  location  of  the 
outlet  will  not  expose  other  property  in  the  same  or 
adjacent  buildings,  in  which  case  a  special  permit  must  be 
secured. 

The  interior  horizontal  or  vertical  flues  leading  from 
the  vaults  shall  be  of  a  construction  equivalent  to  that 
of  chimneys  as  provided  for  in  the  building  code,  except 
that  for  100  or  less  reels  the  flue  may  be  of  riveted  sheet 
metal  of  at  least  No.  18  U.  S.  gage,  covered  with  1  inch 
of  approved  heat  insulation  material  and  not  nearer  than 
9  inches  to  any  combustible  material.  It  is  necessary  to 
have  exterior  flues  of  metal  equivalent  in  construction  to 
that  of  smokestacks. 

There  should  be  ventilation  of  vaults  other  than  that 
given  above. 

Artificial  Ventilation  in  Vaults 

It  is  sometimes  desirable  in  factories  handling  new 
material,  such  as  motion  picture  printing  establishments, 
to  provide  artificial  ventilation  in  vaults.  In  such  cases 
the  additional  fire  hazard  in  connection  with  the  ventila- 
tion may  be  somewhat  reduced  if  the  intake  and  discharge 
openings  in  the  vault  connect  directly  to  the  outside  of 
the  building,  through  a  flue  or  masonry  walls  at  least  4 
inches  thick.  Only  suction  blowers  drawing  air  away 
from  the  vault  should  be  used  and  the  outlet  and  intake 
openings  shall  not  expose  or  be  exposed  by  other  prop- 
erty. 

A  single  thickness  of  glass  painted  a  dark  color  or 
other  non-combustible  material  should  protect  each  vent 
(opening  direct  through  an  exterior  wall)  against  the 
weather.  The  glass  should  be  in  a  sash,  so  arranged  that 
it  will  open  automatically,  in  case  of  fire,  from  the  inside. 

A  light  wire  screen  not  coarser  than  J/g-inch  mesh  must 
be  placed  over  each  vent  and  so  arranged  as  not  to  inter- 
fere with  the  automatic  operation  of  the  sash.  Bars  or 
screen  designed  to  prevent  burglary  may  be  located  inside 
the  light  wire  screen. 

Cabinets  Ten  Feet  Apart 

To  prevent  films  from  being  forced  against  the  vent 


openings  of  small  containers,  a  permanent  guard  must  1 
installed. 

Cabinets  of  approved  construction  when  used  must  1 
placed  at  least  ten  feet  apart,  and  cabinets  containing  II 
reels  of  film  must  be  divided  into  at  least  two  distin 
compartments,  and  each  compartment  provided  with 
distinct  door,  the  separating  partition  to  be  practically 
tight  and  of  substantial  construction. 

It  is  recommended  that  only  such  cabinets  as  are  list 
by  the  Underwriters'  Laboratories  for  the  storage  of  fit 
be  used.    In  general  cabinets  should  be  of  a  design 
so  insulated  that  a  naked  reel  of  film  burning  on  the 
side  of  the  cabinet  will  not  ignite  the  contents,  or  if  bur 
i  ig  in  one  compartment  it  will  not  ignite  the  contents 
the  other,  the  contents  of  same  to  be  assumed  as  naki 
reels. 

The  racks  or  drawers  must  be  so  arranged  that 
film  containers  immediately  adjacent  to  the  partitions 
not  touch  same  on  either  side.    To  have  such  containe 
kept  at  least  l/i  inch  away  from  the  partition  on  ea 

side  spacers  should  be  provided. 

Use  of  Asbestos  Is  Advised 

Separating  partitions  may  be  constructed  of  y%-vn 
asbestos  board  or  of  }/j-inch  soft  asbestos  board  enclos 
between  steel  or  iron  sheets  22  U.  S.  gage. 

The  exterior  sides  of  cabinet  and  doors  may  be  coi 
posed  of  J4"incfi  asbestos  board  carried  on  a  framewo 
of  154x1  J4x^-inch  angles,  or  may  be  made  of  U.  S 
gage  metal  double  walled  with  lj/  inches  of  air  space. 

The  shelves  or  racks  within  the  cabinet  must  be 
metal  and  arranged  to  store  film  containers  on  edge.  T! 
is  important,  and  they  must  be  so  arranged  that  film  c; 
not  be  placed  under  or  between  containers  in  the  verti 
position. 

The  doors  to  compartments  must  be  so  arranged 
weighted  as  to  remain  normally  closed  by  gravity.  Tl 
must  be  provided  too  with  catches  on  three  sides,  su 
ciently  tight  to  prevent  the  entrance  of  flame  due 
burning  of  a  reel  of  film  in  an  adjoining  compartme 
The  doors  dividing  the  cabinet  must  swing  from  the  c 
ter  and  not  expose  the  contents  of  one  compartment 
the  other. 

Sprinklers  and  Other  Protection 

All  film  vaults  should  be  equipped  with  at  least 
automatic  sprinkler  for  each  750  pounds  of  film  capac 
These  sprinklers  should  be  so.  arranged  as  to  be  m 
effective  in  case  of  fire  and  sheet  metal  baffles  must 

provided. 

At  least  one  automatic  sprinkler  for  each  300  pou 
of  film  capacity  should  be  installed  in  film  storage  c 

inets  also. 

Sprinkler  systems  for  film  vaults  must  be  equip 
with  a  54-inch  drip  line  and  valve  to  be  tested  one 
week.  In  case  a  recording  pressure  gauge  is  attachec 
drip  line  such  tests  are  not  required.  A  sprinkler  n 
be  provided  in  each  compartment  of  film  vaults  or  ( 
inets. 

Sprinklers  must  be  provided  in  all  other  parts  of  bu 
ings  where  films  are  handled, '  over  drying  drums,  in  j 
ing  or  assembly  rooms,  in  receiving  or  distributing  ro< 
and  other  places  where  excessive  amounts  of  film 
handled.  Hand  extinguishers  and  at  least  one  pail 
water  must  be  placed  in  rooms  other  than  film  va 
where  film  is  handled  or  stored. 

(To  be  continued) 


EXHIBITORS  HERALD 


33 


THE  FILM  STOCK  MARKET 

By  Paul  H.  Davis  &  Company 
Chicago 


Bid  Asked 

f-ican  Film  Company                                65  70 

sin  Film  Corporation,  pfd                         90  100 

:  Star  Corporation,  pfd                           97  99 

i  Star  Corporation,  com                           24  26 

;al  Film  Corporation,  com                       13  16 

al  Film  Corporation,  pfd                          18  21 

York  Motion  Picture  Corporation             60  65 

h  American  Corporation,  com   28 

s  Film  Corporation,  com   26 

ihouser  Film  Corporation                         40  60 

igle  Film  Corporation                               1^  \% 

d  Film  Corporation                                    5^  % 

Quotations  August  14,  1917. 


This  department  will  furnish  on  request,  such 
atistics  as  are  available  concerning  the  above  or 
her  motion  picture  stocks,  providing  such  request 
>es  not  call  for  an  expression  of  opinion  concern- 
g  the  policy  of  the  companies  or  the  future  prices 

the  stocks. 


J.  B.  SARDY  &  CO. 

Film  Stocks        Bonds  Investments 
131  South  La  Salle  Street 

:lephpne  Majestic  7640         ::  Chicago,  Illinois 


S\)NEY  HERALD  GIVES  RESUME  OF 

CENSOR  PROBLEM  IN  AUSTRALIA 


l  speaking  of  the  censorship  of  cinematograph  films 
ustralia,  the  Sydney  Morning  Herald  recently  said: 
rhe  Minister  for  Customs  today  made  available  a 
ment  showing  the  position  of  the  censorship  of 
natograph  films  within  the  Commonwealth.  It  is 
ed  out  that  any  other  film  censorship  authorities 
may  happen  to  be  in  existence  at  the  end  of  this  year 
afterwards  will  be  merely  recensoring  precisely  those 

that  have  already  been  examined  and  passed  by  the 
monwealth  board.     Efforts  are  now  being  made  in 

South  Wales  to  invest  each  municipal  authority  in 
state — some  300  in  number — with  power  to  censor 
natograph  films.  One  result  of  any  multiplication 
nsorship  bodies  would  be  that  all  kinds  of  conflicting 
ions  and  anomalies  would  inevitably  arise,  thus  bring- 
dl  the  bodies  into  universal  contempt,  and  probably 
ng  the  public  to  lose  faith  in  their  efficacy  besides, 
Idition  to  which  it  would  inflict,  it  is  considered,  un- 
Ssary  trouble  and  expense  upon  exhibitors." 


ENSORSHIP  DRASTIC  IN  NEW  ZEALAND 


iring  May,  1917,  there  were  407,900  feet  of  picture 
censored  in  New  Zealand,  which  brings  the  total 
red  up  to  date  at  2,888,340  feet.  The  censorship 
ns  is  becoming  more  drastic,  consequently  it  will  be 
for  manufacturers  in  this  line  to  send  only  the 
'  class  of  films  to  this  market. 


OFFICIAL  CUT-OUTS  MADE  BY  THE 
CHICAGO  BOARD  OF  TENSORS 


Butterfly,  "The  Double  Standard" — Adult  only  permit. 


Itala,  "Lost  in  Darkness" — Adult  only  permit. 


Solomon.  "Mysteries  of  Chinatown" — Permit  refused  because  film 
features  many  criminal  acts,  including  murder,  gambling,  bribery,  con- 
spiracy and  prostitution. 


Pathe,  "Today" — Permit  refused  because  this  him  features  the  down- 
fall of  a  woman  through  her  infidelity  and  leading  an  immoral  life. 


Leading  Players,  "The  Lunatics" — Permit  refused  because  film  fea- 
tures insanity  and  deeds  of  violence  by  inmates  of  an  insane  asylum. 


Famous  Players,  "The  Love  That  Lives" — Reel  1,  two  crap  shoot- 
ing scenes  and  flash  three  others;  killing  man.  Reel  2,  after  vision  of 
Molly  in  rich  garb  insert  subtitle,  "If  it  were  not  for  the  boy  she 
would  be  a  desirable  wife";  vision  of  shooting.  Reel  3,  insert  subtitle 
where  Molly  and  Brooks  are  talking,  "If  you  marry  me,  I  will  provide 
for  you  and  the  boy,  but  you  must  renounce  him.  If  you  don't,  it 
means  struggle  and  poverty  for  you  both";  subtitle,  "Midnight"  and 
clock  indicating  same;  in  letter  change  name  "Molly  McGill"  to  "Molly 
Brooks";  insert  subtitle,  "My  marriage  was  a  mistake.  I  should  have 
remained  with  my  boy,"  during  altercation  between  Molly  and  Brooks. 
Reel  4,  all  scenes  in  dance  hall  until  newsman  sells  Molly  paper  to 
include  subtitle,  "Cheer  up,  old  girl,"  etc.  Reel  5,  entire  incident  of 
girl's  exposed  legs,  man  looking  at  them  and  girl  pulling  dress  down  ; 
man  locking  door,  subtitle,  "You  may  go,  but  the  girl  remains";  stab- 
bing man  with  spindle. 


American,  "The  Great  Stanley  Secret,"  No.  2 — Crap  shooting,  men 
breaking  lock  on  door  and  ransacking  place;  girl  stealing  jewel;  sub- 
title, "Where's  the  diamond?  Tell  me  or  I'll  choke  you";  attack  or. 
Quabba  ;  one  choking  scene  ;  all  gambling  scenes  except  first  and  last 
ones;  taking  diamond  from  Englishman. 


Ray,  "Cheating  His  Wife" — Two  views  of  coin. 


Vitagraph.  "The  Venturers" — Close-up  of  pennies. 


Butterly,  "Follow  the, Girl" — Three  cattle  rustling  scenes;  carrying 
cloaked  figure  through  window  and  placing  it  in  wagon. 


Douglas,  "The  Scapegoat" — Close-up  of  dollar  bill. 


Ivan,  "Her  Surrender" — Flash  three  struggle  scenes;  shorten  three 
scenes  of  attack  on  girl;  close-up  of  couple  in  struggle  lor  knife;  vision 
of  stealing  money  from  drawer. 


Black  Diamond,  "Sue  the  Sleepwalker" — Indecent  action  of  woman 
after  she  is  >hot  in  posterior;  burglars  lighting  fuse. 


Triangle,  "An  Even  Break" — Two  close-ups  of  dancer  over  floor 
lights ;  doping  drink  and  vision  of  same  where  waiter  tells  dancer ; 
placing  explosive  near  cars. 


THIS  WEEK  AT  DOWNTOWN 
CHICAGO  THEATERS 


ALCAZAR — Fox:  "Duraud  of  the  Bad  Lands."  with  Dustin  Far- 
num  ;  Triangle  :  "'Golden  Rule  Kate,"  with  Louise  Glaum  ;  Vitagraph  : 
"Richard  the  Brazen,"  with  Alice  Joyce;  Triangle:  "Master  of  His 
Home,"  with  William  Desmond ;  World :  "The  Guardian,"  with  June 
Elvidge;  Metro:  "The  G'rl  Without  a  Soul."  with  Viola  Dana;  Vita- 
graph :  "By  Right  of  Possession,"  with  Mary  Anderson. 

BI.IOL  DREAM- 
Dawn. 


-Brenon-Sclznick :  "The  Lone  Wolf,"  with  Hazel 


BOSTON" — Triangle :  "Golden  Rule  Kate,"  with  Louise  Glaum; 
Vitagraph:  "Richard  the  Brazen."  with  Alice  Brady;  Triangle:  "Mas- 
ter of  1 1  is  Home,"  with  William  Desmond;  World:  "The  Guardian," 
with  June  Elvidge;  Metro:  "The  Girl  Without  a  Soul."  with  Viola 
Dana  :  Vitagraph :  "By  Right  of  Possession,"  with  Mary  Anderson ; 
Fox:  "Soul  of  Satan,"  with  Gladys  Brockwell. 


CASTLE— Artcraft :  "The  Little  American,"  with   Mary  Pickford. 


ORPHEL'M — Paramount:  "The  Crystal  Gazer,"  with  Fannie  Ward: 
Paramount :  "A  Kiss  for  Susie,"  with  Vivian  Martin ;  World :  "The 
Guardian,"  with  June  Elvidge;  Bluebird:  "The  Clean-Up,"  with 
Franklyn  Farnum ;  Metro:  "The  Girl  Without  a  Soul,"  with  Viola 
Dana  (two  days). 


PLAYHOUSE— Bluebird:  "The  Show  Down,"  with  Myrtle  Gon- 
zales. 


ROSE — World:  "The  Brand  of  Satan."  with  Gerda  Holmes. 


STL DE BAKER — Artcraft:  "Seven  Keys  to  Baldpate."  with  George 
M.  Cohan. 


ZIEGFELD— Ivan  :  "One  Law  for  Both,"  with  Rita  Jolivet. 


I 


34 


EXHIBITORS  HERALD 


"GARDEN  OF  ALLAH"  DRAWS  CAPACITY  CROWDS 
AT  CHICAGO  COLONIAL  DESPITE  THE  HEAT 


Edmund  M.  Allen  Co.,  Which  Owns  Territorial  Rights  to 
Selig  Spectacle,  in  Eight  States,  Cashes  In  on 
Successful  Metropolitan  Showing 


William  X.  Sclig's  "The  Garden  of 
Allah,"  written  by  Robert  Hichens, 
recently  had  its  Chicago  premiere  at 
the  Colonial  Theater,  one  of  the  most 
beautiful  houses  in  the  Chicago  "loop" 
district.  Despite  the  intense  heat,  the 
drama  gained  in  popularity  day  by 
day.  and  the  Edmund  M.  Allen  Com- 
pany, which  owns  the  territorial 
rights  for  eight  states,  cashed  in  on 
the  run. 

No  Expense  Spared 

Neither  time  nor  expense  was 
spared  in  staging  and  exploiting  the 
production.  Twenty-sheets  and  eight- 
sheets  were  used  for  the  most  part  in 
billing  Chicago,  and  700  twenty-sheet 
stands  alone  were  utilized.  The  lobby 
display  in  front  of  the  theater  was 
particularly  attractive.  The  pictures 
and  lettering  were  in  oil  colors,  and 
two  sets  of  lobby  display  easel  frames 
were  used.  There  was  also  an  illumi- 
nated cut-out  of  a  scene  in  "The  Gar- 
den of  Allah." 

A  camel  driven  by  an  Arab  attract- 
ed a  crowd  before  the  theater  in  Ran- 
dolph street,'  and  the  young  women 
ushers  were  garbed  after  the  modes 
of  the  Orient.  . 


Dozen  Arabs  Appear 

The  especial  musical  score  supplied 
by  William  N.  Selig  was  used  at  the 
four  performances  daily,  afternoons  1 
to  6  and  evenings  7  to  11.  Before 
the  performance  a  dozen  or  more 
Arabs  appeared,  and  while  one  sang 
a  song  of  the  desert  the  others  bowed 
in  prayer.  The  lights  dimmed  on  the 
desert  set  and  the  song  died  away, 
a'nd  the  film  drama  began. 

The  Chicago  newspaper  critics  were 
requested  to  see  the  picture  on  the 
opening  night,  cards  of  invitation  be- 
ing mailed  to  them,  each  card  being 
good  for  two  choice  seats.  It  was  an 
innovation  from  the  customary  re- 
view for  the  press  in  some  dark  pro- 
jection room  and  without  music. 


New  York. — Goldenrod  Produc- 
tions, Inc.,  has  applied  for  a  charter 
to  enter  the  motion  picture  business, 
with  a  capital  of  $2,000.  Directors 
are  Paul  X.  Hahn,  Paul  J.  Dubois 
and  F.  Louise  Weller. 


COLONIAL  THEATER,  WHERE  "THE  GARDEN  OF  ALLAH"  FILM 
SHOWED  TO  SOLD  OUT  HOUSES  DURING  HOT  SPELL 


FUNKHOUSER  GETS 
EVEN   BREAK  IN 
JUDGES'  DECISH 


"Czar"  Has  Not  Abused  Pi 
ileges,  but  Neither  Are 
Pictures  Bad 


Judges  of  the  Appellate  ( 
Chicago,  found  no  "legal"  rcasi 
August  7  for  deciding  that  I 
Funkhouser,  Chicago's  censor  " 
had  abused  his  privilege  in  ref 
a  permit  to  the  Margaret  S 
birth-control  film  or  the  film  en 
"The  Sins  of  the  Sons,"  a  d 
based  on  the  vice  expose  of  CI 
Roe,  state's  attorney  for  Illinoi: 

Neither  did  the  judges  find 
the  films  were  "immoral,  obs 
disorderly,  riotous  and  not  condi 
to  public  peace,"  which  were 
grounds  on  which  the  major  re) 
the  licenses  last  February. 

"The  matter  stands  about  e 
said  Judge  David  Matchett,  who 
thcr  stated  he  could  see  noi 
wrong  in  "The  Sins  of  the  5 
film.  Judge  Albert  Barnes,  who 
viewed  the  film,  said  he  consider 
an  instructive  drama. 

Both  the  film  companies'  anc 
police  department  counsel  will 
mit  briefs  before  October  1,  whe 
judges  will  render  a  decision  o 
two  films  that  have  been  held  u 


Xew  York. — The  Squirrell 
Corporation  has  been  organizee 
will  manufacture  motion  pic 
The  concern  has  a  capital  of  $1' 
and  the  directors  are  Guisepp 
Cippico,  Lewis  J.  Selznick  and  C 
E.  Lydecker. 

START  I 

BLUEBIRD  M 


BIG  SET.IG  SPECTACLE  OF  DESERT  ROMANCE  I'ROVED  ONE  OF  BIGGEST  FILM 
SUCCESSES  OF  YEAR  DURING  RUN  IN  CHICAGO 


SYNOPSES  OF  CURRENT  RELEASES 


GENERAL 


UNIVERSAL 


*Ian,  a  Girl  and  a  Lion" — Aug- 
I  (two-reel  Selig  drama  with 
Williams). — Gene  Davis  and 
il  are  betrothed,  but  when 
permits  James  Otto  to  pay  her 
Jan    breaks  the  engagement. 

the    persuasions   of  Otto 
ileaves  her  home  and  becomes 
is  performer.     She  learns  the 
liaracter  of  Otto  and  is  in  con- 
terror  of  him.    A  dwarf  in  the 
who    pities    the    girl  and  is 
jis  for  revenge  on  Otto,  saws 
ars  of  a  captive  lion's  prison 
[ien  lures  Otto  to  the  cage.  The 
lof  Otto  enrages  the  lion  and  it 
phe  man  who  had  treated  it  so 
Together  Gene  and  the  lion 
[k  for  their  South  African  home. 
Gene  rushes  gladly  to  the  arms 
In  and    the    lion    to  its  jungle 


er    Perilous    Ride" — August  11 

[reel.  Selig   drama   with  Bessie 

i). — Jahalli,  a  lawless  renegade, 
revenge  on  the  McGraws  and 
light  he  and  his  band  attack  the 

party  on  the  McGraw  ostrich 
The  young  daughter,  Doris. 
>es  to  bring  help.  She  finds  all 
horses  have  been  taken  so  she 

to  the  nearest  fort  on  an  ostrich. 

arrives  in  time  and  Lieutenant 
len,  with  vivid   pictures   ot  her 

ry,  claims  her  heart  and  hand. 


MUTUAL 


each  Nuts" — August  16  (one-reel 
comedy  with  George  Ovey). — 
n  Jerry  sees  the  beautiful  daugh- 
nter  the  park,  he  admires  her 
declares  his  love,  but  he  is  inter- 
d  by  a  policeman.  Father  takes 
hter  to  the  seashore  and  Jerry 
ws.  Jerry,  though  watched  by 
police,  is  successful  in  getting 
:r  in  a  fight  with  the  police  and 
ind  daughter  escape  in  a  stolen 
mobile.  Jerry  drives  right  into  a 
ice  station  and  there  is  a  gas  ex- 
lon  which  lands  Jerry  in  jail. 

erry's   Eugenic    Marriage"  —  Au- 

30  (one-reel  Cub  comedy,  with 
rge  Ovey). — Jerry  decides  to  get 
ried  and  advertises  in  the  paper 
a  beautiful  young  woman  with 
ey.  Marie  is  the  one  he  selects, 
writes  for  her  to  come.  They  go 
:he  minister  and  he  demands  a 
:nic  certificate.  Marie  having 
t,  they  hasten  to  the  eugenic  bu- 
,  and  after  an  examination  Ma- 
s  refused  a  certificate.  Jerry  sends 
home  and  then  decides  that,  after 
marriage  is  a  tough  proposition. 


"The  Pearl  Necklace" — August  20 
(  Episode  9,  "The  Gray  Ghost,"  with 
Harry  Crater.  Emory  Johnson  and 
Priscilla  Dean). — The  butler  in  the 
employ  of  Arabin,  the  jeweler,  is  an 
accomplice  of  the  Gray  Ghost  and 
he  has  taken  pains  to  remove  the 
bullets  from  the  gun  of  Arabin  so 
that  when  he  pulls  the  trigger  there 
is  no  report.  Marco,  Hildreth's  sec- 
retary, reaches  Tyron  and  tells  him 
that  the  Gray  Ghost  is  at  the  home 
of  Arabin.  The  Gray  Ghost  forces 
Arabin  to  tell  Tyron  he  is  his  family 
physician.  The  Gray  Ghost  escapes 
and  after  he  has  left  Arabin  tells 
Tyron  who  he  is.  Tyron  gives  chase, 
opens  fire  and  strikes  the  Gray  Ghost 
in  the  chest.  Meanwhile  at  the  house 
of  mystery  Morn  Light  and  Hildreth 
have  wandered  about  until  they  find 
themselves  in  a  steel  walled  room 
with  water  flowing  in  rapidly. 

"The  Lair  of  the  Wolf"— August  20 
(five-reel  Butterfly  drama  with  Gret- 
chen  Lederer). — His  brutality  to 
mankind  has  made  Oliver  Cathcart 
a  much  hated  and  much  feared  man. 
And  when  he  is  killed,  Jim  Dennis, 
his  young  stepson,  is  accused  of  the 
murder.  Jim  has  threatened  to  get 
Cathcart  because  of  his  brutal  treat- 
ment of  his  mother.  Steve,  a  young 
girl  who  had  been  with  Jim  the  night 
of  the  murder,  testifies  and  clears  Jim. 
Then  Shepard.  the  gardener,  testifies 
that  he  has  killed  Cathcart  because 
he  had  found  him  forcing  his  atten- 
tions on  Bess,  the  gardener's  daugh- 
ter. With  his  name  clear  Jim  and 
Steve  marry  and  all  are  happy  be- 
cause they  are  relieved  of  the  pres- 
ence of  Cathcart. 

"Squaring  It" — August  21  (three- 
reel  western  drama  with  Xeal  Hart). 
— The  sheriff s  posse  is  close  on  the 
heels  of  Xeal  Hart  and  to  avoid  be- 
ing caught  he  dashes  over  a  cliff. 
Seriously  wounded,  he  staggers  to  the 
cabin  of  the  Moores  where  he  is 
tenderly  nursed  by  Mary  Moore.  Joe 
Ramon,  a  gambler,  is  desirous  ot  win- 
ning Mary  from  her  husband.  To 
this  end  he  sends  John  Moore  and 
Xeal  Hart  to  loot  a  stage  coach. 
Xeal,  being  suspicious,  goes  back  to 
the  Moore  cabin  in  time  to  rescue 
Mary  from  the  gambler.  He  forces 
John  to  give  him  up  to  the  sheriff 
in  order  that  no  suspicion  of  the 
stage  holdup  will  reflect  on  John. 

"Move  Over" — August  21  (one-reel 
Xestor  comedy  with  Eddie  Lyons 
and  Lee  Moran). — When  Lee  Young 
visits  his  friend  Eddie  Cliquot  at  the 
Gamble  Hospital  and  sees  all  the 
pretty  nurses  he  urges  Eddie  to 
change  places  and  as  Eddie  is  anxious 
to  see  the  ball  game  he  is  willing. 
However,  they  are  caught  and  Lee  is 
thrown  out.  But  Eddie  and  Lee  do 
manage  to  change    and    Eddie  pur- 


chases a  flcket  to  the  ball  game.  He 
is  seen  and  chased  by  Edith,  the 
pretty  nurse,  and  Gamble.  They 
bring  Eddie  back  and  put  him  to  bed 
and  Lee  is  perfectly  delighted  be- 
cause an  ugly  nurse  has  been  sta- 
tioned to  take  care  of  him  and  they 
were  preparing  to  amputate  his  leg. 

"Street    Cars    and    Carbunkles" — 

August  22  (two-reel  L-Ko  comedy). 
— Bob,  a  motorman  on  the  only  street 
car  the  town  boasts,  and  Eva  are  in 
love.  The  -service  on  the  street  car 
is  bad  and  so  passengers  take  to 
riding  the  tow-n  jitney.  Dick  drives 
the  jitney  and  before  long  Eva  for- 
gets all  about  Bob  and  loves  Dick. 
A  race  between  the  street  car  and 
the  jitney  results  in  the  wreckage  of 
both  vehicles  and  Eva  and  Dick  are 
united. 

"The  Golden  Heart"— .vugust  23 
(two-reel  Star  Featurette  with  Zoe 
Rae). — At  the  death  of  her  mother. 
Mary  is  taken  in  by  old  Fenstein, 
who  operates  a  pawnshop.  A  wealthy 
Iawyer  and  his  wife,  who  have  seen 
the  little  girl,  are  anxious  to  adopt 
and  come  to  Fenstein  for  her,  but 
Fenstein  refuses  to  give  her  up. 
However,  they  come  a  second  time 
with  adoption  papers  and  though 
Fenstein  finds  it  hard  to  give  her  up 
he  lets  her  go  with  her  new  parents, 
realizing  the  value  of  the  education 
and  home  they  will  give  her. 

"Behind  the  Map" — August  23  (one- 
reel  Joker  comedy  with  William 
Franeyi. — The  pupils  at  the  Hokum 
Center  school  are  so  unruly  that  the 
mayor  discharges  the  woman  and  in- 
stalls a  man  teacher.  The  first  day 
the  arm  of  the  man  teacher  becomes 
so  tired  spanking  the  pupils  he  puts 
up  a  spanking  machine.  Sight  of 
this  machine  makes  the  pupils  behave. 
Jed,  the  sweetheart  of  May.  decides 
to  go  to  school  when  he  finds  that 
the  teacher  pays  court  to  May.  One 
day  the  teacher,  who  has  been  im- 
bibing too  heavily  in  a  tonic  which 
he  has  labeled  Courage,  attempts  to 
whip  Jed,  but  is  soon  forced  to  seek 
safety  in  flight. 

"A  Five  Foot  Ruler" — August  24 
(two-reel  comedy-drama  with  Carter 
de  Haven).  —  Beau  Brummel,  a 
wealthy  college  boy,  rescues  Argo.  a 
beautiful  South  American  girl,  from 
the  clutches  of  one  of  his  school- 
mates. After  differences  with  his 
father  Beau  ships  on  a  South  Ameri- 
can-bound ship  as  a  stowaway  and 
arrives  in  the  same  city  in  which 
Argo  and  her  parents  reside.  One 
day  Beau  rescues  Argo  and  her  father 
from  a  mob.  Beau  is  recognized  by 
Argo.  and  Argo's  father  makes  him 
a  prime  minister.  Beau's  father,  who 
knows  nothing  of  his  son,  is  sur- 
prised to  find  him  in  so  high  a  posi- 
tion. The  father  of  Argo  and  Beau's 
father  become  friends  and  before  long 
son  and  daughter  wed. 


36 


EXHIBITORS  HERALD 


"Mrs.  Madam  Manager" — August 
25  (one-reel  Joker  comedy  with  Gale 
Henry). — In  addition  to  cleaning  the 
opera  house,  selling  tickets,  taking 
tickets,  ushering,  pulling  the  curtain 
and  filling  emergencies  in  stock  com- 
panies, the  manageress  has  a  busy 
time  endeavoring  to  keep  Jier  hus- 
band from  being  lured  away  by  fair 
members  of  the  companies.  One 
night  at  the  performance  everything 
goes  smoothly  until  after  the  first  act 
hubby  gets  thirsty  and  makes  a  dash 
for  the  family  entrance.  On  the  way 
he  encounters  Tessie,  the  leading 
lady,  and  when  he  returns  and  wifie 
sees  the  marks  of  powdered  arms 
about  his  neck  things  happen.  After 
general  melee  wifie  proudly  tells 
tiubby  she  has  saved  him  from  the 
:lutches  of  Tessie. 


K-E-S-E 


'The  Princess'  Necklace" — (Four- 
ireel  Edison  Conquest  drama,  with 
William  Calhoun). — A  stranger  comes 
to  Happyland,  and  when  he  meets  the 
Princess  Loree  it  is  love  at  first  sight. 
The  stranger  has  come  to  Happyland 
to  find  the  master  secret  of  happi- 
ness. After  a  short  stay  he  leaves 
and  promises  to  return.  Time  passes 
and  the  king  informs  the  princess 
that  the  newly  crowned  king  of  Rose- 
land  will  arrive.  The  princess  is  de- 
lighted when  she  finds  that  he  is  no 
other  than  her  lover-stranger.  When 
asked  if  he  had  found  the  master  se- 
cret he  replies  in  the  affirmative,  say- 
ing that  true  happiness  consists  in 
making  others  happy. 

"Woodcraft  for  Boys,"  "Shipping 
Live  Fish"  and  "The  Blind  Fiddler" 

combine  one  reel  of  entertainment 
for  publication  on  the  Conquest  pro- 
gram through  K-E-S-E  distribution. 

"The  Puzzling  Billboard,"  "In  Old 
England"  and  "The  Brook"  make  up 
one  reel  of  entertainment  for  publi- 
cation on  'the  Conquest  program 
through  K-E-S-E  distribution. 

"T.  Haviland  Hicks,  Freshman" — 

v     (Three-reel     Conquest    drama,  with 

START  A 

BLUEBIRD  DAY 

j>  m  tour 


Ray  McKee). — The  sophomores  plan 
to  haze  Hicks,  the  freshman  who  is 
"different."  They  go  to  his  room 
wrapped  in  pillow  cases.  Hicks  turns 
off  the  light,  and  when  it  is  again  lit 
he  is  missing.  The  sophomores  go 
on  a  hunt  for  him  but  do  not  suc- 
ceed in  finding  him  since  Hicks,  too, 
has  donned  a  pillow  case.  The  next 
night  they  kidnap  him  and  take  him 
to  their  lair,  but  he  escapes  from 
them  by  diving  out  of  the  window, 
and  when  the  sophomores  pursue  they 
find  themselves  outnumbered  by 
freshmen.  Then  the  sophomores  defy 
Hicks  to  replace  the  freshmen  col- 
ors for  the  sophomores'.  In  a  coat  of 
mail  Hicks  succeeds  in  routing  the 
sophomores  and  becomes  the  most 
noted  man  at  college. 

"Gallegher" —  (Two  -  reel  Conquest 
drama,  with  Andy  Clark). — Gallegher, 
an  office  boy  at  the  Press  by  neces- 
sity, aspires  to  be  a  second  Sherlock 
Holmes.  Mystery  surrounds  the 
murder  of  a  millionaire  and  the  dis- 
appearance of  his  secretary  with  a 
large  sum  of  money.  Gallegher  is 
interested  in  the  case  and  plans  to 
go  out  and  trail  down  the  murderer. 
At  a  railway  station  he  finds  his  man 
and  immediately  communicates  with 
the  chief  of  detectives.  They  trail 
the  murderer  to  a  prize  fight,  and 
here  he  is  captured.  The  place  is 
raided  and  all  are  arrested.  Galle- 
gher, however,  manages  to  escape, 
•and  amid  a  torrent  of  bullets  leaves 
for  the  office  of  the  Press  with  a 
story  of  the  arrest. 

"Turning   Out   Silver   Bullets,"  in 

one  reel,  on  the  Conquest  program, 
shows  the  making  of  money  at  the 
Philadelphia  mint. 

"Holy  Land"  and  "Young  Salts,"  in 

one  reel  on  the  Conquest  program. 


ARTCRAFT 


"Down  to  Earth" — August  26  (five- 
reel  Fairbanks  comedy-drama  with 
Douglas  Fairbanks). — Bill  Gaynor  and 
Ethel  Forsythe  are  sweethearts  from 
childhood  days,  but  Ethel  breaks  up 
with  Bill  because  she  wants  to  lead 
a  social  butterfly  life  while  Bill  loves 
the  great  outdoors.  Bill  goes  on  a 
hunting  expedition  and  when  he  re- 
turns he  learns  that  Ethel  is  to  marry 
Charley.  Friends  advise  Bill  to  save 
Ethel  from  Charley.  He  takes  a 
party  on  a  yacht  trip.  The  yacht  is 
wrecked  near  a  deserted  island  and 
the  party  lands.  On  this  island  he 
makes  the  society  people  appreciate 
the  advantages  of  staying  close  to 
nature.  And  after  a  night  at  a  regu- 
lar party  Ethel  decides  that  she  can- 
not stand  the  stuffiness  of  indoors 
and  is  ready  to  marry  Bill  providing 
they  always  live  in  the  open. 


CHRISTIE 


"Her  Merry  Mixup" — August  7 
(one-reel  Christie  comedy  with  Mar- 
garet Gibson). — James  is  jealous  of 
Margaret,  his  wife,  and  when  he 
learns  that  Margaret  is  out  riding 
with  a  man  he  becomes  furious.  The 
man  is  Margaret's  brother  and  calls 
one  day  at  her  home.     Margaret  is 


not  at  home  and  Gene  decides  bp 
w  ait.  A  bill  collector  also  decides  I  - 
await  Margaret's  return.  jame  i 
comes  up  the  walk  brandishing  a  gu  I 
and  both  nu  n  seek  refuge  in  a  cIc.h  ' 
in  which  is  already  hidden  Burgla  s 
Ben.  Janus  stcs  a  man's  hat  on  thP 
library  table  and  shoots  at  the  doo 
This  causes  the  men  to  file  out.  E>h 
planations  are  made  and  all  en. 
well. 

"A    Smoky    Love   Affair" — Align 

14    (one-reel    Christie    comedy  wil 
Betty  Lompson). — On  his  way  to  til 
seashore    Jimmie    meets    Betty  arh 
tries  to  make  her  acquaintance,  b] 
meets  with  nothing  but  rebuffs.  l\ 
registers  at  the   same   hotel  and 
every    possible    opportunity  chang 
places  with  the  bell  boys  in  order 
get  to  her  room.    One  day  he  pr! 
tends  to  rescue  her  from  a  fake  fij 
and   when   she   discovers   the  dece 
tion  she  is  furious.    A  real  fire  brea 
cut  and  Jimmie  endeavors  to  resc 
her,  but  she  knocks  him  unconscioi 
After  she  has  been  ushered  out  '  1 
firemen  and  finds  it  is  a  real  fire  S|L 
returns   with   the   firemen   to  resc  f 
the  unconscious  Jimmie  and,  remori'l 
ful,  nurses  him  through  His  period  ||: 
convalescence. 


PARAMOUNT 


"Summer     Boarding" — August 

(one-reel  Klever  comedy  with  Vic 
Moore  ). — Vic  decides  to  take  his  fa 
ily  to  a  summer  resort.    He  reads 
advertisement    in    a   newspaper  tJ 
ing  of  the  beauties  of  Restful  Villa 
Bullen-in-the-Pines  and  it  sounds  i 
good  that  he  and  his  family  pack  i 
and  go  to  Restful  Villa.  Howe1, 
they  find  that  the  advertisement 
deceived  them  and  after  many  \ 
attempts    to    get   away    they  fin: 
manage  to  climb  out  a  window 
make  their  escape.    Arrived  at  ho 
they  vow  to  never  again  follow  s 
mer  resort  ads. 


'LAW  FOR  BOTH" 
GETS  EXTENDED 
RUN  IN  CHICAi 


"One  Law  for  Both"  the  hve| 
dramatic    feature    of  Russian 
American  society  life,  now  being 
died  in  the  Central  States  by  the) 
Features,   Inc.,  of  Chicago,  witlil 
fices  in  the  Mailers  building,  is| 
joying  an  extended  run  at  ttlfl 
feld   Theater,   Chicago,  having 
held   over   for  another  week  atf 
Michigan  Avenue  house. 

The  picture  made  a  distinct  hit! 
premiere  at  the  Lyric  Theater, 
York  City,  and  was  lauded  byj 
Russian  commission  at  its  first  s| 
ing  in  Chicago. 

The  author  has  cleverly  handle  j 
question  of  one  law  for  both 
and  the  story  is  developed  to  a  lcl 
conclusion,  it  is  said.  The  strul 
of  the  Russians  for  freedom  arel 
trasted  with  the  application  of  th 
law  in  America,  with  intense,  draj 
effect. 


EXHIBITORS  HERALD 


37 


ABOUT  THE  TRADE  IN  NEW  YORK! 


L.  .Arms  has  resigned  from  the 
wyn  advertising  staff. 


Leport  has  it  that  Messrs.  Shepard 
Van  Loan,  the  tireless  publicit3- 
,  have  taken  over  the  work  of  pro- 
ting  the  King  Bee  comedies. 


om  Bedding,  who  has  been  direct- 
the  advertising  campaign  for  the 
g  Bee  Company,  has  resigned. 


'he  General  Film  program 
eafter  embrace  the  Cinema 
kvs  Picture  Weekly. 


will 
War 


["he  Triangle  Film  Company  has  sc- 
|ed  the  services  of  Billy  Hines  and 
now  is  in  charge  of  sales  with  the 
e  of  General  Sales  Manager. 


"Herald's"  New  York  reviewer, 
le    Ivans,    has   joined    the  "Up 
md  Down"  Company,  and  will 
with  the  Morosco  stage  pro- 
btion  when  it   opens  in  Chicago, 
jtember  3. 


/ally  Van,  who  now  is  a  full 
Jged  producer,  has  just  completed  a 
relty  two-reel  comedy,  as  yet  un- 
aed,  at  the  Beaver  studio,  on  Staten 
»nd.  The  picture  will  be  offered  on 
open  market  within  the  next  two 
leks. 


Tarl  Laer.imle,  president  of  the  Uni- 
|-sal  Film  Mfg.  Corporation,  left  Fri- 
for  the  coast,  where  he  will  com- 
Ite  arrangements  for  forthcoming 
Eductions. 


H|(  If  The  Mysterious 

I J  I)  Lucky  Card 


Frank  V.  Bruner,  who  has  been 
handling  the  publicity  for  Herbert 
Brenon,  has  accepted  a  position  as 
manager  for  "The  Thirteenth  Chair" 
Company,  to  open  in  Philadelphia  and 
Boston.   

Pete  Milne,  Ye  Ed.  of  Longacre 
and  Just  for  Fun,  returned  to  Broad- 
way on  Saturday,  very  much  sun- 
burned from  his  trip  to  the  coast.  Wel- 
come home,  Pete. 


Early  and  late  you  can  find  Charles 
C.  Pettijohn,  the  tireless  general  man- 
ager of  the  A.  E.  A.,  in  the  organiza- 
tion's new  quarters  in  the  Times 
Building.  Mr.  Pettijohn  made  a  flying 
trip  to  his  home  in  Indianapolis  last 
week,  and  then  worked  until  the  wee 
sma'  hours  upon  his  return  to  make 
up  for  lost  time. 


Chicagoans  are  wondering  when  S. 
L.  Rothapfel,  of  the  Rialto,  is  going 
to  give  them  a  real  film  show,  such  as 
he  promised  upon  a  recent  trip  to  the 
Windy  City. 


A  Los  Angeles  man  with  a  scen- 
ario chased  George  Beban  all  the  way 
from  New  York  to  the  coast  last 
week,  it  is  said. 


Jack  Cohn,  of  Universal  Animated 
Weekly  fame,  has  returned  from  a 
visit  to  California  where  he  gave  the 
coast  studios  and  things  the  o.  o. 


CANADIAN  FILM  NEWS 


Kitchener,  Ont. — The  Romo  Thea- 
ter, one  of  Kitchener's  leading  play- 
houses, was  completely  gutted  by  fire 
Monday,  August  6.  The  work  of  re- 
building will  be  pushed  forward  imme- 
diately. 


tificates  to  the  returned  soldiers, 
which  took  place  from  4:30  to  6 
o'clock.  The  theater,  through  the 
courtesy  of  Manager  Golding,  was 
placed  at  the  disposal  of  the  commit- 
tee in  charge  for  the  public  recogni- 
tion of  these  heroes. 


Halifax,  X.  S. — James  F.  Cripps, 
manager  of  the  Bijou  Dream  Theater 
in  Digby,  X.  S.,  has  a  smile  these  days 
that  does  not  come  off,  which  is  all 
on  account  of  a  visit  from  old  Father 
Stork.  It  is  a  daughter  and  she  is  a 
husky  young  bouncer,  weighing  nine 
pounds.  She  arrived  July  31.  Mr. 
Cripps  is  receiving  congratulations 
from  a  large  circle  of  friends. 


Halifax.  X.  S. — A.  E.  Smith  of  the 
Fairyland  Theater,  Oxford,  X.  S.,  has 
closed  his  house  for  the  summer.  He 
will  reopen  in  September. 


Toronto,  Ont. — The  aid  of  the  films 
has  been  invoked  by  the  military  au- 
thorities at  Ottawa  for  the  purpose  of 
getting  recruits  in  the  Kingston  and 
Ottawa  districts.  From  reports  this 
work  is  proving  considerably  effec- 
tive. The  pictures  exhibited  through- 
out the  districts  show  the  various  mil- 
itary camps  and  the  boys  in  khaki  at 
work  and  at  play. 


St.  John,  X.  B. — Circular  letters 
have  been  sent  out  signed  by  the  pres- 
ident of  the  Exhibitors  Motion  Pic- 
ture League  of  the  Maritime  Prov- 
inces requesting  the  members  to  send 
in  suggestions  as  to  subjects  to  be 
brought  up  at  the  September  conven- 
tion in  St.  John.  On  receipt  of  these 
suggestions  for  which  a  printed  card 
has  also  been  mailed  the  program  will 
be  printed  and  mailed  to  the  members. 
In  this  manner  only  subjects  of  vital 
interest  will  be  dealt  with  first.  Ar- 
rangements are  going  along  nicely  to 
make  this  convention  a  big  success. 
It  is  expected  that  a  number  of  prom- 
inent trade  officials  from  the  United 
States  will  be  present. 


Ottawa,  Ont. — The  value  of  pictures 
as  a  medium  between  the  boys  at  the 
front  and  the  people  at  home  was 
strikingly  illustrated  recently  in  Ot- 
tawa at  a  screening  of  "Canada  in 
Khaki."  given  under  the  auspices  of 
the  Women's  Canadian  Club.  The 
picture  showed  a  number  of  Ottawa 
boys  at  the  front,  many  of  whom  were 
easily  recognized  by  the  audience. 


Ottawa,  Ont. — The  Flower  Theater 
of  Ottawa,  which  closed  in  June,  will 
reopen  the  latter  part  of  August. 


Toronto,  Ont. — Phil.  Kaufman,  who 
has  been  identified  with  the  Famous 
Players  Company,  has  joined  the 
forces  of  the  Globe  Film  Company. 


•  St.  John,  X.  B. — The  Imperial  The- 
ater of  St.  John,  X.  B.,  was  offered 
for  use  on  the  fourth  of  August  for 
the  ceremony  of  presentation  of  cer- 


Toronto,  Ont. — Manager  Charles 
Garner  of  the  Toronto  office  of  the 
Mutual  Film  Corporation,  was  in  Chi- 
cago a  short  time  ago,  attending  the 
convention  of  the  Mutual  Exchange 
Managers  Association  of  United  States 
and  Canada. 


38 


EXHIBITORS  HERALD 


CHICAGO  TRADE  EVENTS' 


By  "MAC" 


Nobody  in  the  Chicago  exchanges 
stifled  this  week  from  the  intense 
heat.  Jack  Willis,  president  of  the 
American  Bioscope,  declares  the  cool 
breezes  have  added  much  joy  to  his 
young  life. 


The  Reel  Fellows  Club,  under  the 
guidance  of  Ralph  Proctor,  called  a 
meeting  of  members  on  August  10 
for  the  purpose  of  reorganizing  the 
club,  which  has  been  floundering  in 
a  financial  mire. 


Samuel  Bullock,  the  "hre-eating" 
exhibitor  of  Cleveland,  who  played  a 
heavy  role  in  bringing  about  tne  for- 
mation of  the  A.  E.  A.,  has  buried  the 
old  hatchet  and  burst  into  raptures 
of  song.  Sam  has  just  written  and 
published  a  song  entitled  "When  Per- 
shing Leads  the  Boys  Across  the 
Water."  He  has  sent  a  copy  to  Ye 
Scribe.  The  first  verse  of  the  clever 
piece  follows: 

Old  "Kaiser  Bill,"  lie  had  a  dream, 

It  surely  was  a  "snee-zer" ; 
He  dreampt  that  he  was  bound  to  be 

A  second  Julius  Caesar. 
But  Billy's  pipe  will  soon  go  out, 

He'll   wake  up  from  his  dreaming; 
When  Uncle  Sam  hits  him  a  slam 

He'll  hear  the  eagle  screaming. 

Chorus : 

When    Pershing    leads    the    boys    across  the 
water, 

Beneath    the    starry    flag — red,    white  and 
blue — 

They'll  follow  him  through  shot  and  shell  and 

slaughter. 

Singing  "Anything  that  we  can  do  for  you," 
etc..  etc. 

Sam  is  not  only  playing  the  piece 
in  his  Columbia  and  Boulevard  the- 
aters but  other  exhibitors  are  buy- 
ing it.  This  is  Sam's  newest  idea  for 
combating  the  music  publishers' 
combine  demand. 


START  A 

BLUEBIRD  DAY 


Guy  McConnell,  magazine  writer 
anl  film  producer,  is  the  latest  acqui- 
sition of  Wholesome  Films  Corpora- 
tion of  Chicago.  Besides  being  made 
director  general,  Mr.  McConnell  will 
contribute  a  serial  for  production. 
This  new  Chicago  company  just  fin- 
ished the  production  of  "Cinderella." 

"Don't  growl,  kick  or  argue  with 
anybody  in  my  theater  when  there  is 
anything  wrong,  but  bring  your  com- 
plaints to  me  and  get  satisfaction,"  is 
the  message  on  a  unique  little  card 
that  Manager  Charles  H.  Ryan,  of  the 
Garfield  Theater,  2844  Madison  street, 
Chicago,  is  issuing  to  his  patrons. 
Ryan  has  the  right  idea,  and  he  is  a 
"regular  little  Mr.  Fixit." 


Will  Rossiter,  the  Chicago  music 
publisher,  has  announced  to  the  Chi- 
cago branch  of  the  A.  E.  A.,  of  which 
Henry  Schocnstadt  is  president,  that 
he  will  stand  by  exhibitors  in  supply- 
ing music  without  the  ten-cent  seat 
tax  per  annum. 


Ludwig  on  a  cloudy  day 

Roasted  hard  the  A.  E.  A., 

While  Stanley  Twist  put  in  a  jibe, 

And  "Dark  Horse"  Joe  in  accent  cried: 

"Down  with  them  babies." 

And  while  the  jibes  and  roasts  went  on 

Exhibitors,  three  thousand  strong, 

Had  joined  that  "baby,"  A.  E.  A., 

To  work,  and  gain,  and  not  for  play. 

The  few  preceding  healing,  sooth- 
ing, pathetic  lines  were  gleaned  at 
the  luncheon  held  by  George  Beban, 
the  Morosco  star,  in  the  Blackstone 
Hotel  in  Chicago,  August  8,  when 
there  was  much  discussion  and  argu- 
ment concerning  the  membership 
and  future  of  the  new  A.  E.  A.  Mr. 
Beban.  did  not  do  the  rhyming,  but 
somebody  did.  Enough  sed!  Eh, 
wot? 


"The  Lone  Wolf,"  the  big  Herbert 
Brenon  feature  which  has  been  hold- 
ing sway  at  the  Studebaker  Theater, 
gave  up  the  screen  at  that  house  to 
"The  Seven  Keys  to  Baldpate,"  the 
Artcraft  farce-comedy*  featuring  the 
inimitable  George  M.  Cohan,  begin- 
ning Sunday,  August  12. 


"One  Law  for  Both,"  termed  Ivan 
Abramson's  dynamic  film  epic,  being 
handled  in  the  Central  States  by  Owl 
Features,  Inc.,  with  offices  in  the 
Mailers  Building,  was  given  its  Chi- 
cago premiere  at  the  Ziegfeld. 
Theatcr,  on  Michigan  avenue,  last 
week.  The  Russian  Commission  at- 
tended as  the  .guests  of  Alfred  Ham- 
burger.    Philip  Lewis  is  elated  over 


the  success  of  the  initial  showing,  ft 
apparently  made  a  big  impression. 


When     you     put     the  question, 

"How's  business?"  to  Frank  Zam- 
breno,  the  genial  Unity  Photoplays 
president,  he  just  smiles  and  says: 
"Never  better.  Don't  put  any  stock 
in  these  calamity  howlers'  remarks. 
This  has  been  one  wonderful  year 
for  motion  pictures  and  any  fellow 
who  has  the  goods  has  no  trouble 
selling  them." 


The  trade  had  to  climb  over  piles 
of  bricks  and  wade  through  bins  of 
mortar  to  reach  Greiver  &  Herz's 
film  dispensing  headquarters  in  the 
Consumers  Building  last  week.  Ma- 
sons were  building  new  walls  on  the 
fourth  floor,  with  the  usual  "effects" 
necessary  in  such  an  emergency.  Not- 
withstanding the  handicap,  the  office 
was  full  of  people  every  day. 


Pete  Milne,  the  m.  or  1.  w.  k.  in.  p 
reviewer  on  the  N.  V.  m.  p.  N. 
stopped  off  in  Chicago  in  his  mac 
dash  home  from  Los  Angeles  long' 
enough  to  say  hello  and  a  few  things 

"SOULS  IN  PAWN" 

FILM  SHOWS  HOW 
SPIES  OPERAT 


"Souls  in  Pawn,"  the  patriotic  Ga 
Kane  production,  issued  by  the  Mi 
tual   Film    Corporation,   affords  oi 
of  the  best  possible  mediums  for 
study   of   the  way   spies  operate 
enemy  countries,  it  is  said. 

Karl,     Prince     von  Kondemarc 
head  of  the   enemy  spy  system 
Paris  before  the  war  broke  out  ai 
just   subsequent   to   that   time,  is 
most  convincing  exemplar  of  subt' 
ties  involved  in  the  spy  game. 


i 


CALENDAR  OF  FEATURE  RELEASES 


|  ay  7- 
lay  14- 

t'ay  21—' 

I' ay  28 — ' 


f.ne  11—' 
I  ;ne  18 — 
',  me  25 — ' 

',ly  2-' 
My  9—' 
'ily  16—' 

illy  23—' 
ily  30—' 


ug.  13—' 

ug.  20—' 
ug.  27 — ' 
ept.  J— 


ARTCRAFT  PICTURES 

lay — "A  Romance  ol  the  Redwoods,"  five  reels,  with  Mary  Pickford. 
[ne — "Wild  and  Woolly,"  five  reels,  with  Douglas  Fairbanks. 
Ily — "The  Little  American,"  six  reels,  with  Mary  Pickford. 
ug.  12 — "Seven  Keys  to  Baldpate,"  five  reels,  with  George  M.  Coban. 
fig.  26 — "Down  to  Earth,"  five  reels,  with  Douglas  Fairbanks. 
Ipt.    3 — "Rebecca    of    Sunnybrook    Farm,"    five    reels,    with  Mary 
Pickford. 

ART  DRAMAS,  INC. 

ne  11 — Van  Dyke,  "A  Mute  Appeal,"  five  reels. 

ne  18 — Apollo,  "The  Golden  God,"  five  reels, 
fne  25 — Erbograph,  "The  Road  Between,"  five  reels. 
By  2 — U.  S.,  "The  Peddler,"  five  reels. 
|ly    9 — Van  Dyke.  "Miss  Deception,"  five  reels. 

ly  16 — Apollo,  "When  You  and  I  Were  Young,"  five  reels. 

BLUEBIRD  PHOTOPLAYS 

'Little  Miss  Nobody,"  five  reels,  with  Violet  Mersereau. 
'Treason,"    five    reels,    with    Allen    Holubar    and  Joseph 
Girrard. 

'The  Flashlight  Girl,"  five  reels,  with  Dorothy  Phillips. 
'Southern  Justice,"   five    reels,   with   Myrtle   Gonzalez  and 

George  Hernandez. 
'Bringing  Father  Home,"  five  reels,  with  Franklyn  Farnum. 
'A  Doll's  House,"  five  reels,  with  Dorothy  Phillips. 
'A  Little  Orphan,"  five  reels,  with  Ella  Hall. 
'A  Kentucky   Cinderella,"  with  Ruth  Clifford  and  Rupert 
Julian. 

Fires  of  Rebellion,"  five  reels,  with  Dorothy  Phillips. 
The  Car  of  Chance,"  five  reels,  with  Franklyn  Farnum. 
The   Greater  Law,"   five   reels,  with   Myrtie   Gonzales  an<! 

George  Hernandez. 
The  Rescue,"  five  reels,  with  Dorothy  Phillips. 
The  Little  Terror,"  five  reels,  with  Violet  Mersereau. 
'The    Clean-Up,"   five   reels,   with    Frankiyn    Farnum  ant1 

Brownie  Vernon. 
'The   Show   Down,"   five   reels,  with   Myrtle   Gonzales  and 

George  Hernandez. 
'Mr.  Opp,"  five  reels,  with  Neva  Gerber  and  Arthur  Hoyt. 
'The  Charmer,"  five  reels,  with  Ella  Hall. 
"Triumph,"  five  reels,  with  Dorothy  Phillips. 

BUTTERFLY  PHOTOPLAYS 

•(ay  21 — "Like   Wildfire,"   five   reels,   with   Herbert   Rawlinson  and 
Neva  Gerber. 

lay  28 — "Money  Madness,"  five  reels,  with  Mary  MacLaren. 
jne  4 — "The  Circus  of  Lite,"  five  reels,  with  Zoe  Rae. 
ine  18 — "The  Fire  of  Youth,"  five  reels,  with  Jack  Mulhali. 
jne  25 — "Man  and  Beast,"  five  reels,  with  Eileen  Sedgwick, 
jly    2 — "Thi  Plow  Woman,"  five  reels. 

iuly    9 — "The  Reed  Case,"  five  reels,  with  Allen  Holubar  and  Louise 
Lovely. 

uly  16 — "High  Speed,"  five  reels,  with  Jack  Mulhali. 

uly  23 — "The  Double  Standard,"  five  reels,  with  Roy  Stewart. 

uly  30 — "A  Wife  on  Trial,"  five  reels,  with  Mignon  Anderson, 
'.ug.    6 — "Follow  the  Girl,"  five  reels,  with  Ruth  Stonehouse. 

•  ug.  13 — "Midnight  Man,"  five  reels,  with  Jack  Mulhali. 
|»ug.  20 — "The  Lair  of  the  Wolf,"  five  reels,  with  Gretchen  Lederer. 
I.ug.  27 — "Straight  Shooting,"  five  reels,  with  Harry  Carey  and  Molly 
Malone. 

FOX  FILM  CORPORATION 

[ay    7 — "A  Small  Town  Girl,"  five  reels,  with  June  Caprice, 
lay  14 — "The  P.ook  Agent,"  f.ve  reels,  with  George  Walsh. 
21 — "Heart  and  Soul,"  five  reels,  with  Theda  Bara. 

21 —  "The  Final  Payment,"  five  reels,  with  Nance  O'Neil. 
28—  "The  Silent  Lie,"  five  reels,  with  R.  A.  Walsh. 

:    3 — "The  Slave,"  five  reels,  with  Valeska  Suratt. 
I  10 — "The  Broadway  Sport,"  five  reels,  with  Stuart  Holmes. 
:  I7 — "Wrath  of  Love,"  five  reels,  with  Virginia  Pearson. 
:  24 — "Some  Boy,"  five  reels,  with  George  Walsh. 

1 — "When  a  Man  Sees  Red,"  five  reels,  with  William  Farnum. 
1 — "The  Siren,"  five  reels,  with  V?leska  Suratt. 
8 — "The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 
15 — "Two  Little  Imps,"  five  reels,  with  Katherine  and  Jane  Lee. 

22 —  "To  Honor  and  Obey,"  five  reels,  with  Gladys  Brockwell. 
22— "The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 

I —  "Wife  Number  Two,"  five  reels,  with  Valeska  Suratt. 
FOX   FILM  COMEDIES 

7 — "His  Smashing  Career,"  two  reels,  with  Billie  Ritchie- 
14 — "A  Roman  Cowboy,"  two  reels,  with  Tom  Mix, 
21 — "His  Bomb  Policy,"  two  reels,  with  Charles  Conklin. 
28 — "Suds  of  Love,"  two  reels,  with  Hank  Mann. 

KLEINE-EDISON-SELIG-ESSANAY 

7 — Essanay,  "The  Saint's  Adventure,"  five  reels,  with  Henry  B. 
Walthal  and  Mary  Charleson. 
14 — Selig   "The  Lad  and  the  Lion,"  five  reels,  with  Vivian  Reed 

and  George  Fawcett. 
21— Essanay,    "Night    Workers,"    five    reels,    with  Marguerite 
Clayton. 

28 — Edison,  "The  Telltale  Step,"  five  reels,  with  Shirlev  Mason. 
§e  !g'  "The  Mystery  of  No.  47,"  five  reels,  with  Ralph  Herz. 

II—  Selig,  "A  Brass  Monkey,"  Hoyt  C,  two  reels. 
11 — Essanay,  "Filling  His  Own  Shoes,"  five  reels,  with  Bryant 

Washburn. 

13— Essanay,   "Steps    to    Somewhere,"    "Do    Children  Count?" 
series,  two  reels,  with  Mary  McAlister. 
:  18 — Essanay,  "Land  of  Long   Shadows,"  five  reels,  with  Jack 
Gardner. 


June  20 — Essanay,   "The   Wonderful   Event,"   "Do    Children  Count?" 

series,  two  reels,  with  Mary  McAlister. 
June  25 — Edison,  "The  Ghost  of  Old  Morro,"  five  reels,  with  Mabel 

Trunnelle  and  Robert  Conness. 
June  25 — Selig,  "A  Day  and  a  Night,"  Hoyt  C,  two  reels. 
June  27 — Essanay,   "The   Yellow  Umbrella,"  "Do  Children  Count?" 

series,  two  reels,  with  Mary  McAlister. 
July    2 — Essanay,  "The  Man  Who  Was  Afraid,"  five  reels,  with  Bryant 

Washburn. 

July  4 — Essanay,  "A  Place  in  the  Sun."  "Do  Children  Count?" 
series,  two  reels,  with  Mary  McAlister. 

July    9— Selig,  "A  Rag  Baby,"  Hoyt  C,  two  reels. 

July    9— Edison,  "Light  in  Darkness,"  five  reels,  with  Shirley  Mason 

July  11 — Essanay,  "Where  Is  My  Mother?"  "Do  Children '  Count?" 
series,  two  reels,  with  Mary  McAlister. 

July  16— Essanay,  "Range  Boss,"  five  reels,  with  Jack  Gardner. 

July  18 — Essanay,  "When  Sorrows  Weep,"  "Do  Children  Count?" 
series,  two  reels,  with  Mary  McAlister. 

July  23 — Essanay,  "The  Golden  Idiot,"  five  reels,  with  Bryant  Wash- 
burn. 

July  23— Selig,  "A  Runaway  Colt,"  two  reels,  Hoyt  C 

July  2s — Essanay,  "The  Uneven  Road."  "Do  Children  Count?"  series, 

two  reels,  with  Mary  McAlister. 
July  30 — Edison,  "One  Touch  of  Nature,"  five  reels,  with  John  J 

McGraw. 

Aug.    1 — Essanay,  "The  Season  of  Childhood,"  "Do  Children  Count5" 

series,  two  reels,  with  Mary  McAlister. 
Aug.    6 — Selig,  "A  Dog  in  the  Manger,"  two  reels,  Hoyt  C 
Aug.    6 — Essanay,  "Skinner's  Baby,"  five  reels,  with  Bryant  Wash- 
burn. 

Aug.  8 — Essanay,  "The  Little  White  Girl,"  "Do  Children  Count'" 

series,  two  reels,  with  Mary  McAlister. 
Aug.  13 — Selig,  "The  Barker,"  five  reels,  with  Lew  Fields 
Aug.  15— Essanay,   "The   Bridge   of   Fancy,"   "Do   Children  Count"-" 

series,  two  reels,  with  Mary  McAlister. 
Aug.  zd—  Essanay,  "Open  Places,"  five  reels,  with  Jack  Gardner  ' 
Aug.  22— Essanay,  "The  Kingdom  of  Hope,"  "Do  Children  Count  " 

series,  two  reels,  with  Mary  McAlister. 
Aug.  27 — Edison,  "The  Girl  of  the  Photograph,"  five  reels,  with  Shirlev 

Mason  and  Raymond  McKee. 
Sept.    3 — Essanay,    "Efficiency    Edgar's    Courtship,"   five    reels,  with 

Taylor  Holmes. 

METRO  PICTURE  CORPORATION 

23 — Columbia,  "God's  Law  and  Man's,"  Society  D.,  five  reels 

with  Viola  Dana. 
30— Rolfe,  "The  Millionaire's  Double,"  five  reels,  with  Lionel 
Barrvmore. 

1  30 — Columbia,  "The  Call  of  Her  People,"  seven  reels,  with  Ethel 
Barrymore. 

7— Rolfe,  "Sowers  and  Reapers,"  five  reels,  with  Emmy  Wehler 
14 — Popular,  "The  Soul  of  a  Magdalen,"  five  reels,  with  Mme 
Petrova. 

21 — Rolfe,  "The  Beautiful  Lie,"  five  reels,  witn  Frances  Nelson 
28 — Rolfe,   "The   Duchess   of   Doubt,"    five   reels,   with  Emmy 
Wehlen. 

4 — Columbia,  "Lady  Barnacle,"  five  reels,  with  Viola  Dana 
11—  Yorke,   "The   Haunted    Pajamas,"   five   reels,   with  Harold 
Lockwood. 

18 — "The  Greatest  Power,"  five  reels,  with  Ethel  Barrymore 
2j — "Aladdin's  Other  Lamp,"  five  reels,  with  Viola  Dana. 
2 — "The  Trail  of  the  Shadow,"  five  reels,  with  Emmy  Wehlen 
°— "Peggy,    the   Will   o'   the    Wisp,"   five   reels,   with  Mabel 
Taliaferro. 

16— Yorke,  "The  Secret  Spring,"  five  reels,  with  Harold  Lock- 
wood. 

23 — "The  Belle  of  the  Season,"  five  reels,  with  Emmv  Wehlen 
30 — "Miss  Robinson  Cruso,"  five  reels,  with  Emmy  Wehlen. 

6 — "The  Jury  of  Fate,"  five  reels,  with  Mabel  Taliaferro 
13 — "The  Girl  Without  a  Soul,"  five  reels,  with  Viola  Dana 
27 — "To  the  Death,"  five  reels,  with  Mme.  Petrova. 

MUTUAL  STAR  FEATURES 


Apr 
Apr 

Apri 

May 
May 

May 
May 

June 
Tune 

June 
fune 
Julv 

July 

July 

July 
July 

Aug. 
Aug. 
Aug. 


May  7— American,  "The  Frame-Up,"  five  reels,  with  William  Russe 
May  14 — American,   "Ar.nie-for-Spite,"    five   reels,   with   Mary  Mil 


ussell 
jr  Miles 

Minter. 

^ay  2},~ P,?We,'i.'  "The  M<Iror."   five  reels,   with  Marjorie  Rambeau. 
May    21— Horkheimer,     "The    Checkmate,"   five   reels.     with  Jackie 
Saunders. 

May  28— American,  "The  Serpent's  Tooth,"  five  reels,  with  Gail  Kane 
June  4 — American,  "Reputation."  five  reels,  with  Edna  Goodrich 
June  4 — American,   "Shackles   of  Truth,"   five   reels,   with  William 
Russell. 

June  11— American,  "Periwinkle,"  five  reels,  with  Mary  Miles  Mintei 
•June  18 — Powell,  "The  Dazzling  Miss  Davison,"  five  reels,  with  Mar- 
jorie Rambeau. 

June  18 — Horkheimer,  "A  Bit  of  Kindling,"  five  reels,  with  Jackie 
Saunders. 

June  25— American,  "The  Upper  Crust."  five  reels,  with  Gail  Kane 
July    2 — American.   "The    Masked    Heart,"   five    reels,   with  William 
Russell. 

July    9 — Powell.  "Mary   Moreland,"  five   reels,  with  MaHorie  Ram- 
beau. 

July  16— Horkheimer,    "Betty    Be    Good,"    five    reels,    with  Jackie 
Saunders 

July  23 — American.  "Melissa  of  the  Hills,"  five  reels,  with  Mary  Miles 
Minter. 

July  30 — American,   "Pride  and   the   Man,"   five   reels,  with  William 
Russell. 

Aug.    6— American,  "Souls  in  Pawn,"  five  reels,  with  Gail  Kane 
Aug.  13— Horkheimer,     'Bab    the    Fixer,"    five    reels,    with  Jackie 
Saunders. 


40 


EXHIBITORS  HERALD 


PARAMOUNT  PICTURES  CORPORATION 

May    7 — Lasky,  "The  Primrose  King,"  five  reels,  with  Mae  Murray. 
May  10 — Lasky,  "The  Silent  Partnei,"  five  reels,  with  Blanche  Sweet 

and  Thomas  Meighan. 
May  14 — Morosco,  "The  Marcellini  Millions,"  five  reels,  with  George 

Beban. 

May  17 — Morosco,  "The  Highway  of  Hope,"  five  reels,  with  KathlyD 

Williams  and  House  Peters. 
May  21 — Famous  Players,  "Her  Better  Self,"  five  reels,  with  Pauline 

Frederick. 

May  28 — Lasky,  "Freckles,"  five  reels,  with  Louise  Huff  and  Jack 
Pickford. 

May  31 — Lasky,  "Unconquered,"  five  reels,  with  Fannie  Ward. 

June  A — Morosco,  "The  World  Apart,"  five  reels,  with  Wallace  Reid 

and  Myrtle  Stedman. 
June    7 — Morosco,  "Giving  Becky  a  Chance,"  five  reels,  with  Vivian 

Martin. 

June  11 — Lasky,  "The  Jaguar's  Claw,*'  five  reels,  with  Sessue  Haya- 
kawa. 

June  11 — Lasky,    "The    Inner    Shrine,"    fivf    reels,    with  Margaret 
Ulington. 

June  18 — Pallas,   "A  Roadside   Impresario."   five   reels,   with  George 
Beban. 

June  21 — Pallas,  "Heir  of  the  Ages."  five  reels,  with  House  Peters. 
June  25 — Lasky,   "Her   Strange    Wedding,"   five   reels,   with  Fannie 
Ward. 

June  28 — Famous  Players,  "The  Littie   Bov  Scout,"  five  reels,  with 
Ann  Pennington. 

July    2 — Famous    Players,   "At   First   Sight,"    five   reels,   with  Mae 
Murray. 

July    5 — Morosco,  "Big  Timber,'    five  reels,  with  Kathlyn  Williams 

and  Wallace  Reid. 
July    9 — Famous  Players,  "The  Love  That  Lives,"  five  reels,  with 

Pauline  Frederick. 
July  12 — Lasky,  "Forbidden   Paths,'-  five   reels,  with   Vivian  Martin 

and  Sessue  Hayakawa. 
July  16 — Lasky,  "What  Money  Can't  Buy,"  five  reels,  with  Pickford, 

Huff  and  Roberts. 
July  19 — Morosco,  "Cook  of  Canyon  Camp,"  five  reels,  with  George 

Beban. 

July  23 — Famous  Players,  "The  .Long  Trail,"  five  reels,  with  Lou- 
Tellegen. 

July  26 — Lasky,  "The  Squaw  Man's  Son,"  five  reels,  with  Wallace 

Reid  and  Anita  King. 
July  30 — Lasky,  "The  Crystal  Gazer,"  five  reels,  with  Fannie  Ward. 
Aug.    2 — Pallas,  "A  Kiss  for  Susie,"  five  reels,  with  Vivian  Martin. 
Aug.    5 — "The  Amazons,"  five  reels,  with  Marguerite  Clark. 
Aug.    5 — "The  Varmint,"  five  reels,  with  Jack  Pickford  and  Louise 

Huff. 

Aug.  12 — "The  Law  of  the  Land,"  five  reeis,  with  Mme.  Petrova. 
Aug.  19 — "The  Mysterious  Miss  Terry,"  five  reels,  with  Billie  Burke. 
Aug.  19 — "Hashimura  Togo,"  five  reels,  with  Sessue  Hayakawa. 
Aug.  26 — "Little  Miss  Optimist,"  five  reels,  with  Vivian  Martin. 
Sept.    3 — "Lost  in  Transit,"  five  reels,  with  George  Beban. 

PARAMOUNT  COMEDIES 
May    7 — Klever,  "Invited  Out." 

May  14 — Black  Diamond,  "The  Window  Dresser's  Dream  " 

May  21 — Klever,  "Moving." 

June    4 — Black  Diamond,  "Bungalowing." 

J June  11 — Black  Diamond,  "Her  Fractured  Voice." 
June  18 — Klever,  "Commuting." 
une  25— Black  Diamond,  "Auto  Intoxication." 
uly    2- -Klever,  "Oh,  Pop." 

PARAMOUNT  TRAVELOG 

7 — Colorful  Ceylon. 
14 — With  the  Kandy  Elephants. 
21 — Batavia — the  Javanese  Capital. 
28 — A  Journey  Through  Java. 
4 — Surabaya — The  Busy  Burg  of  Java. 
11 — Bread-Lines  in  Orient  and  Occident." 
18 — Fruitful  Florida. 
25 — Palm  Beach  and  Miami. 
2 — How  California  Harvests  Wheat. 
9 — In  the  High  Sierras. 
16 — An  Oregonian  Niagara. 
23 — Catching  and  CanninE  Oreeon  Salmon. 
30 — To  the  Summit  of  Mount  Hood. 

6 — Geysers  of  the  Yellowstone. 
13 — Wonders  of  Yellowstone. 
20 — Tropical  Nassau. 
27 — Madrid  to  Madeira. 
3 — Norway. 


May 
May 
May 

May 
Tune 
June 
June 
June 
July 
July 
July 
July 
July 
Aug. 
Aug. 
Aug. 
Aug. 
Sept. 

PATHE  EXCHANGE,  INC. 

May  13 — Astra,  "The  Recoil,"  five  reels,  with  William  Courtenay. 
May  20 — Thanhouser,  "The  Candy   Girl,"     five  reels,     with  Gladys 
Hulette. 

May  27 — Astra,  "The  Iron  Heart,"  five  reels,  with  Edwin  Arden. 
June    3 — Thanhouser,  "An  Amateur  Orphan,"  five  reels,  with  Gladys 

Leslie 

June  10 — Astra,   "Blind  Man's  Luck,"  five  reels,  with  Frank  Byrne 
and  Mollie  King. 

June  17 — Thanhouser,    "Fires    of    Youth,"    five    reels    with  Helen 

Badgley  and  Frederick  Warde. 
June  24 — Lasalida,    "When    Baby    Forgot,"    five    reels,    with  Marie 

Osborne. 

July    i — Thanhouser,  "The  Woman  in  White,"  five  reels,  with  Flo- 
rence La  Badie. 

July    8 — Astra,  "The  Cigarette  Girl,"  five  reels,  with  Gladys  Hulette. 
July  15 — Thanhouser,  "It  Happened  to  Adele,"  five  reels,  with  Gladys 
Leslie. 

July  22 — Astra,  "The  Last  of  the  Carnabys,"  five  reels,  with  Gladys 
Hulette. 

July  29 — Astra,   "The   On-the-Square   Girl,"   five   reels,    with  Mollie 
King. 

Aug.    5 — Lasalida,  "Captain  Kiddo,"  five  reels,  with  Marie  Osborne. 
Aug.  12 — Astra.   "The   Streets  of   Illusion,"   five   reels,   with  Gladys 
Hulette. 


SELZNICK  PICTURES 

"The  Price  She  Paid,"  seven  reels,  with  Clara  Kimball  Young. 

"The  Eternal  Sin,"  seven  reels,  with  Florence  Reed. 

"The  Easiest  Way,"  seven  reels,  with  Clara  Kimball  Young. 

"The  Law  of  Compensation,"  D.,  seven  reels,  with  Norma  Talmadge. 

"The  Silent  Master,"  D.,  seven  reels,  with  Robert  Warwick. 

"The  Lone  Wolf,"  five  reels,  with  Hazel  Dawn  and  Bert  Lytell. 

"Poppy,"  five  reels,  with  Norma  Talmadge. 

"A  Modern  Othello,"  five  reels,  with  Robert  Warwick. 

"The  Moth,"  five  reels,  with  Norma  Talmadge. 

"The  Lesson,"  five  reels,  with  Constance  Talmadge. 


May  6 — ' 
May  13—' 
May  20—' 
May  27—' 
May  27—' 
June  3 — ' 
June  10—' 
June  10—' 
June  17 — ' 

June  17—' 
June  24 — ' 
June  24 — ' 
July  1— ' 
July  1— ' 
July  8—' 
July  8—' 

July  15—' 

Tuly  15—' 
July  22—' 
July  22—' 

July  29—' 
July  29—' 
Aug.  5 — 
Aug.  5 — 
Aug.  12— 
Aug.  12— 
Aug.  19— 
Aug.  19— 
Aug.  26— 
Aug.  26 — 


TRIANGLE  FILM  CORPORATION 

KAY  BEE-INCE 

The  Snarl,"  five  reels,  with  Bessie  Barriscale. 
'Happiness,"  five  reels,  with  Enid  Bennett. 
'Wild  Winship's  Widow,"  five  reels,  with  Dorothy  Dalton. 
'The  Millionaire  Vagrant,"  five  reels,  with  Charles  Ray, 
'Wolf  Lowry,"  five  reels,  with  W.  S.  Hart. 
'Bawbs  o'  the  Blue  Ridge,"  five  reels,  with  Bessie  Barriscale 
The  Girl  Glory,"  five  reels,  with  Enid  Bennett. 

five  reels,  with  Louise  Glaum, 
the   Governor,"  five  reels,  with  Wilfre 


May 
May 
May 
May 
May 
May 
May 
May 
June 
June 
June 
June 
June 
June 
June 
Tune 
July 
July- 
July 
July 
July 
Tuly 
July 
July 
July 


6- 
6 

13- 
13- 

20- 

20—' 
27—' 
27—' 
3—' 

3—' 
10—' 
10—' 
17—' 
17— 
24 — 
24 — 
1— ' 
1— ' 
8—' 
15 — ' 
15—' 
22—' 
22—' 
29— 
29— 


Apr. 
May 

May 
May 
May 
June 
June 
June 
June 
July 
Tulv 
July 


29—' 
6— ' 
13—' 
20—' 
27—' 
3—' 
10—' 
17—' 
24 — ' 
1— ' 
8—* 
15—' 


'Love  or  Justice? 
'Her  Excellency, 
Lucas. 

'Paws  of  the  Bear,"  five  reels,  with  William  Desmond. 
'Madcap  Madge,"  five  reels,  with  Olive  Thomas. 
'The  Clodhopper,"  five  reels,  with  Charles  Ray. 
The  Flame  of  the  Yukon,"  five  reels,  with  Dorothy  Daltoi 
The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 
A  Strange  Transgressor,"  live  reels,  with  Louise  Glaum. 
Time  Clock  and  Diamonds,"  five  reels,  with  William  De 
mond. 

A  Successful  Failure,"  five  reels,  with  Jack  Devereaux  at 

Winifred  Allen. 
The  Mother  Instinct,"  five  reels,  with  Enid  Bennett. 
'Sudden  Jim,"  five  reels,  with  Charles  Ray. 
In  Slumberland,"  five  reels,  with  Thelma  Salter  and  Georg 
Stone. 

'The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 

'Borrowed   Plumage,"  five  reels,  with  Bessie  Barriscale 
"The  Food  Gamblers,"  five  reels,  with  Elda  Miller. 
"An  Even  Break,"  five  reels,  with  Olive  Thomas. 
"Master  of  His  Home,"  five  reels,  with  William  Desmond 
"Golden  Rule  Kate,"  five  reels,  with  Louise  Glaum 
"Wee  Lady  Betty,"  five  reels,  with  Bessie  Love. 
"They're  Off,"  five  reels,  with  Enid  Bennett. 
"Wooden  Shoes,"  five  reels,  with  Bessie  Barriscale 
"The  Jinx  Jumper,"  five  reels,  with  J.  Devereaux  and  Ve 
Searl. 

TRIANGLE  KOMEDIES 

'A  Dishonest  Burglar,"  one  reel. 
'His  Criminal  Career,"  one  reel. 
'A  Laundry  Cleanup,"  one  reel. 
'His  One-Night  Stand,"  one  reel. 
'The  Camera  Cure,"  one  reel. 
'Twin  Troubles,"  one  reel. 
'His  Social  Rise,"  one  reel. 
'Love  and  Fish,"  one  reel. 
"The  Girl  and  the  Ring,"  one  reel. 
'Perils  of  the  Bakery,"  one  reel. 
'Wheels  and  Woe,"  one  reel. 
'His  Marriage  Failure,"  one  reel. 
"Their  Weak  Moments,"  one  reel. 
"His  Speedy  Finish,"  one  reel. 
"His  Bitter  Fate,"  one  reel. 
"Dad's  Downfall,"  one  reel. 
'A  Janitor's  Vengeance,"  one  reel. 
'Aired  in  Court,"  one  reel. 
'His  Thankless  Job,"  one  reel. 
'His  Sudden  Rival,"  one  reel. 
'The  House  of  Scandal,"  one  reel. 
'His  fatal  Move,"  one  reel. 
An  Innocent  Villain."  one  reel. 
'Sole  Mates,"  one  reel. 
'His  Widow's  Might,"  one  reel. 

KEYSTONE  COMEDIES 

"The  Maiden's  Trust,"  two  reels 
"Mis  Naughty  Thought." 
"Her  Torpedoed  Love  " 
"A  Royal  Rogue." 
'Oriental  Love,"  two  reels. 
'Cactus  Nell,"  two  reels. 
"The  Betrayal  of  Maggie,"  two  reels. 
"Skidding  Hearts,"  two  reels. 
"The  Dog  Catcher,"  two  reels. 
'Whose  Baby?"  two  reels. 
Dangers  of  a  Bride,"  two  reels. 
A  Clever  Dummy,"  two  reels. 


BIG  V  COMEDIES 


Apr.  2- 

Apv.  9- 

Apr.  16- 

Apr.  23- 

Apr.  30- 

May  7- 

May  14- 

May  21- 


May  7- 
May  14— 

May  21- 

May  28- 


-"Dubs  and  Drygoods." 
-"Flatheads  and  Flivvers." 
-"Bombs  and  Blunders." 
-"Rogues  and  Recklessness." 
-"Jeers  and  Jailbirds." 
-"Chinks  and  Chases." 
-Heavy  Hugs  and  Hula  Hula. 
-"Gall  and  Gasoline." 

GREATER  VITAGRAPH-V-L-S-E 

-"The  Capt.  of  the  Grey  Horse  Troop,"  five  reels,  wit 

tonio  Moreno  and  Edith  Storey. 
-"The  Sixteenth  Wife?"  five  reels,  with  Peggy  Hylanl 

Marc  MacDermott. 
-"Clover's  Rebellion,"  five  reels,  with  Anita  Stewart. 
-"The  Soul  Master,"  five  reels,  with  Earle  Williams.  : 


i 


EXHIBITORS  HERALD 


41 


4 — "The  Magnificent  Meddler,"  five  reels,  with  Antonio  Moreno. 
11 — "The   Question,"   five  reels,   with  Alice   Joyce   and  Harry 
Morey. 

18 — "The  Maelstrom,"  five  reels,  with  Earle  Williams  and  Dor- 
othy Kelly. 

:  25 — "A   Son  of  the  Hills,"   five   reels,  with   Belle   Bruce  and 
Antonio  Morena. 
2 — "Caste,"  five  reels,  with  Peggy  Hyland. 

9 — "The  Message  of  the  Mouse,"  five  reels,  with  Anita  Stewart. 
16 — "The   Stolen  Treaty,"  five  reels,  with  Earle   Williams  and 
Corinne  Griffith. 

23 — "Richard  the  Brazen,"  five  reels,  with  Alice  Joyce  and  Harry 
Morey. 

I  30 — "By  Right  of  Possession,"  five  reels,  with  Antonio  Moreno 

and  Mary  Anderson. 
.    6 — "The  Second  Mrs.  Tanqueray,"  five  reels,  with  Sir  George 

Alexander  and  Hilda  Moore. 
.  13 — "Mary  Jane's  Pa,"  five  reels,  with  Marc  MacDermott  and 

Mildred  Manning, 
f.  20 — "Transgression,"  five  reels,  with  Earle  Williams. 
I.  27 — "The  Divorcee,"  five  reels,  with  Mary  Anderson. 

WORLD  FILM  CORPORATION  PROGRAM 

I    7 — "Mothers  of  France,"  five  reels,  with  Sarah  Bernhardt. 
I  14 — "Moral    Courage,"    five    reels,    with    Murie!    Ostriche  and 
Arthur  Ashley. 

I  21 — "Yankee  Pluck,"  five  reels,  with  Ethel   Clayton  and  Mon- 
tagu Love. 

I  28 — "Maternity,"  five  reels,  with  Alice  Brady, 
e  4 — "The  Crimson  Dove,"  five  reels,  with  Carlyle  Blackwell  and 
June  Elvidge. 

e  11 — "The  False  Friend,"  five  reels,  with  Gail  Kane  and  Robert 
Warwick. 

!  18 — "The  Stolen  Paradise,"  five  reels,  with  Ethel  Clayton, 
e  25 — "The  Divorce  Game,"  five  reels,  with  Alice  Brady. 
I    2 — "The  Price  of  Pride,"  five  reels,  with  Carlyle  Blackwell  and 
June  Elvidge. 

'    9 — "The  Brand  of  Satan,"  five  reels,  with  Montagu  Love,  Gerda 

Holmes  and  Evelyn  Greeley. 
r  16 — "The  Beloved  Adventuress,"  five  reels,  with  Kitty  Gordon. 
I  23 — "A  Self-made  Widow,"  five  reels,  with  Alice  Brady. 
I  30 — "The    Iron    Ring,"   five   reels,  with   Arthur  Ashley,  Gerda 

Holmes  and  Edward  Langford. 
r.    6 — "Youth,"  five  reels,  with  Carlyle  Blackwell  and  June  Elvidge. 

13 — "Souls  Adrift,"  five  reels,  with  Ethel  Clayton. 
;.  20 — "The  Little  Duchess,"  five  reels,  with  Madge  Evans. 

27 — "The  Guardian,"  five  reels,  with  June  Elvidge,  Montague 

Love  and  Arthur  Ashley, 
it.    3 — "The  Marriage  Market,"  five  reels,  with  Carlyle  Blackwell, 

June  Elvidge  and  Arthur  Ashley. 

SERIALS 

agraph.  "The  Secret  Kingdom, 
ma!.  "The  Railroad  Raiders." 

iversal,  "The  Gray  Ghost."  , 
the,  "The  Neglected  Wife." 
the,  "The  Fatal  Ring." 
■  the,  "The  Seven  Pearls." 


MISCELLANEOUS 


A.  KAY  COMPANY 

jolden  Spoon  Mary,"  C,  1,000, 

ARGOSY  FILMS,  INC. 
Vhere  D'ye  Get  That  Stuff?"  five  reels. 
The  Celebrated  Stielow  Case,"  five  reels. 
Absinthe,"  five  reels,  with  King  Baggott. 

ARIZONA  FILM  CORPORATION 
should  She  Obey?"  six  reels,  with  Billie  West. 

ARROW  FILM  CORPORATION 
Hie  Deemster,"  nine  reels,  with  Derwent  Hall  Caine. 

GEORGE  BACKER  FILM  CORPORATION 
The  Sin  Woman,"  with  Irene  Fenwick,  Reine  Davies  and  C.  Bruce. 

REX   BEACH  PICTURES  CORPORATION 
Hie  Barrier,"  ten  reels. 

BERNSTEIN  PRODUCTIONS 
Who  Knows,"  five  reels. 

DAVID  BERNSTEIN 
Redemption,"  with  Evelyn  Nesbit  Thaw. 

BIOGRAPH  COMPANY 
Her  Condoned  Sin."  six  reels. 

BLUEBIRD 

Eagle's  Wings,"  five  reels,  war  drama. 

Even  as  You  and  I,"  five  reels,  with  Lois  Weber. 

CARDINAL  FILM  CORPORATION 
Joan  the  Woman,"  eleven  reels,  with  Geraldine  Farrar. 

CINES  CORPORATION  OF  AMERICA 
The  Fated  Hour,"  six  reels. 

CHRISTIE  FILM  COMPANY 
Jay  21— "The  Milky  Wav,"  one  reel. 
May  28— "His  Last  Pill,"  one  reel. 


June  4 — "Those  Wedding  Bells,"  one  reel. 
June  11 — "A  Lucky  Slip,"  one  reel. 
June  18 — "A  Bold,  Bad  Knight,"  one  reel. 
June  25 — "Almost  a  Scandal,"  one  reel. 

CLARIDGE  FILMS,  INCORPORATED 

"The  Birth  of  Character,"  five  reels. 
"The  Heart  of  New  York,"  five  reels. 

CLUNE  PRODUCTIONS 

"Ramona,"  ten  reels. 

"The  Eyes  of  the  World,"  ten  reels. 

CORONA  CINEMA  COMPANY 
"The  Curse  of  Eve,"  seven  reels,  with  Enid  Markey. 

COSMOFOTOFILM  COMPANY 
"The  Black  Spot,"  four  reels. 
"Incomparable  Mistress  Bellairs,"  four  reels. 
"Liberty  Hall,"  four  reels. 
"His  Vindication,"  five  reels. 
"Victoria  Cross,"  four  reels. 
"The  Manx-Man,"  eight  reels. 

CREATIVE  FILM  CORPORATION 
"The  Girl  Who  Didn't  Think,"  six  reels. 

CREST  PICTURE  COMPANY 
"The  Chosen  Prince,"  eight  reels. 

DIXIE  FILM  COMPANY 
"Tempest  and  Sunshine,"  five  reels. 
"Just  a  Song  at  Twilight,"  five  reels. 

EBONY  FILM  CORPORATION  COMEDIES 
"Dat  Blackhand  Waitah  Man,"  one  reel. 
"Shine  Johnson  and  the  Rabbit's  Foot,"  one  reel. 

E.  I.  S.  MOTION  PICTURE  CORPORATION 
"Trooper  44,"  five  reels,  with  George  Soule  Spencer  and  June  Daye. 

E.  &  R.  JUNGLE  FILMS  COMEDIES 
"Discovered,"  one  reel. 
"Napoleon's  Night  Out,"  one  reel. 
"When  Jones  Went  Wrong,"  one  reel. 
"Circus  Brides,"  one  reel. 
"Fowl  Play,"  one  reel. 
"Jungle  Rats,"  one  reel. 

"When  the  Clock  Went  Cuckoo,"  one  reel. 

ENLIGHTENMENT  PHOTOPLAY  CORPORATION 
"Enlighten  Thy  Daughter,"  seven  reels. 

ESKAY  HARRIS  FEATURE  FILM  COMPANY 
"Alice  in  Wonderland,"  six  reejs. 

EUGENIC  FILM  COMPANY 

"BIRTH,"  six  reels. 

EUROPEAN  FILM  COMPANY 
"Fighting  for  Verdun."  five  reels. 

EXCLUSIVE  FEATURE  FILM  CORPORATION 
"Where  Is  My  Father?"  seven  reels. 

FAIRMOUNT  FILM  CORPORATION 
"Hate,"  seven  reels. 

J.  W.  FARNHAM 
"The  Awakening  of  Bess  Norton,"  five  reels. 
"Race  Suicide,"  six  reels. 

FIRST  NATIONAL  EXHIBITORS'   CIRCUIT,  INC. 

"On  Trial,"  nine  reels,  with  Sydney  Ainsworth. 

FLORA  FINCH  FILM  CORPORATION 
"War  Brides,"  C,  two  reels,  with  Flora  Finch. 

FRIEDER  FILM  CORPORATION 
"A  Bit  of  Heaven,"  five  reels,  with  Mary  Louise. 

FRIEDMAN  ENTERPRISES,  INC. 
"A  Mormon  Maid,"  six  reels,  with  Mae  Murray. 

FROHMAN  AMUSEMENT  CORPORATION 
"God's  Man,"  nine  reels,  with  H.  B.  Warner. 

GOLD  MEDAL  PHOTOPLAYS 
"The  Web  of  Life,"  five  reels,  with  James  Cruz. 

GRAND  FEATURE  FILM  COMPANY 
"Rex  Beach  on  the  Spanish  Main,"  five  reels. 
"Rex  Beach  in  Pirate  Haunts,"  five  reels. 
"Rex  Beach  in  Footsteps  of  Capt.  Kidd,"  five  reels. 

GRAPHIC  FILM  COMPANY 
"The  Woman  and  the  Beast,"  five  reels. 

D.  W.  GRIFFITH 
"The  Birth  of  a  Nation,"  nine  reels,  with  H.  B.  Walthal. 
"Intolerance,"  nine  reels,  with  Mae  Marsh. 


42 


EXHIBITORS  HERALD 


HANOVER  FILM  COMPANY 

"Maciste,"  six  reels.  • 
"How  Uncle  Sam  Prepares,"  four  reels. 

HARPER  FILM  CORPORATION 

"Civilization,"  ten  reels. 

HAWK  FILM  CORPORATION 
"Monster  of  Fate,"  five  reels. 

EDUCATIONAL   FILM  COMPANY 
"The  Valley  of  the  lloh,"  one  reel. 
"The  Sheep  of  Chelan."  one  reel. 
"High,  Low  and  the  Game,"  one  reel 
"The  Mysteries  of  Crystallization,"  one  reel. 
"The  Living  Book  of  Nature,"  one  reel. 
"Seren  of  Index,"  one  reel. 
"The  Orang  Outang,"  one  reel. 

EFFANGE  FILM  COMPANY 
"The  Marriage  Bond,"  five  reels,  with  Nat  Goodwin 

FRANK  HALL  PRODUCTIONS 

"The  Bar  Sinister,"  nine  reels. 

"Her  Fighting  Chance,"  five  parts,  with  Jane  Grey. 

HILLER  AND  WILK 
"The  Battle  of  Gettysburg." 
"Wrath  of  the  Gods." 

HOWL  COMEDIES 

"Balloonatics." 
"Automaniacs." 

"Neptune's  Naughty  Daughter." 

IVAN  FILM  PRODUCTIONS 
"Two  Men  and  a  Woman,"  with  James  Morrison,  five  reeli. 
"One  Law  for  Both,"  twelve  reels,  with  Leah  Baird. 

JUVENILE  FILM  COMPANY 
"The  World  War  in  Kidland,"  one  reel. 
"A  Chip  Off  the  Old  Block,"  one  reel. 
"Chip's  Elopement,"  one  reel. 
"Chip's  Backyard  Barnstormers,"  two  reels. 
"Chip's  Rival,"  one  reel. 
"For  Sale — A  Daddy,"  one  reel. 
"Chip's  Carma,"  two  reels. 
"Chip's  Movie  Company,"  one  reel. 

KEEN  CARTOON  CORPORATION  COMEDY  CARTOONI 
"Mose  Is  Cured,"  half  reel. 
"The  Old  Forty-Niner,"  half  reel. 
•  Jeb  Jenkins,  the  Village  Genius,"  half  reel. 

Jerry  McDub  Loses  His  Job,"  half  reel. 

'Henry  W.  Zippy  Buys  a  Pet  Dog,"  half  reel. 
"Zoo- Illogical  Studies,"  half  reel. 
"A  Dangerous  Girl,"  half  reel. 
"Dr.  Zippy  Opens  a  Sanitorium,"  half  reel. 
"The  Fighting  Blood  of  Jerry  McDub."  half  reel. 

KLOTZ  AND   STREIMER,  INC. 
"Whither   Thou    Goest,"    five    reels,   with   Orrin   Johnson    and  Rhea 
Mitchell. 

KULEE  FEATURES 
"Germany  on  the  Firing  Line,"  five  reels. 
"France  on  the  Firing  Line,"  six  reels. 
"The  Unborn,"  five  reels. 

LEA-BEL  COMPANY 

"Modern  Mother  Goose,"  five  reels. 
"Snow  White,"  four  reels. 

"Jimmie  Gets  the  Pennant,"  Mo-Toy  comedy. 
"Out  in  the  Rain."  Mo-Toy  comedy.- 

LINCOLN  CYCLE  PICTURES 

"My  Mother,"  two  parts. 

"My  Father,"  two  parts. 

"Myself,"  two  parts. 

"The  Call  to  Arms,"  two  parts. 

"Old  Abe,"  two  parts. 

"At  the  Slave  Auction,"  five  parts. 

"The  President's  Answer,'   two  parts. 

C.  POST  MASON  ENTERPRISES 
"The  Wonder  City  of  the  World." 

MASTER  DRAMA  FEATURES,  INC. 
"Who's  Your  Neighbor?"  seven  reels,  with  Christine  Mayo. 

MILO  COMEDIES 
"Great  Danbury  Fair,"  one  reel. 
"A  Knot  That  Is  Not,"  one  reel. 
"Never  Again,"  one  reel. 
"The  Devil  In  Again,"  one  reel. 
"Gooseburg  Elopement,"  one  reel. 

MONITOR  FILM  COMPANY  COMEDIES 
"The  House  of  a  Thousand  Spooks,"  one  reel. 
"Those  False  Teeth,"  one  reel. 
"Robinson  Crusoe,"  one  reel. 
"How  Levi  Fooled  the  Folks,"  one  reel. 
"Dear  Old   Dad,"  one  reel. 
"The  Ghost  of  Mooredown  Manor,"  one  reel. 

MORAL    UPLIFT    SOCIETY    OF  AMERICA 
"It  May  Be  Your  Daughter,"  five  reels. 


B.  S.  MOSS 
"The  Power  of  Evil."  five  reels. 
"The    Girl  Who  Doesn't  Know."  five  reels. 

"In  the  Hands  of  the  Law,"  five  reels. 
"One  Hour,"  six  reels." 

PARAGON   FILM  COMPANY 
"The  Whip,"  eight  reels. 

PATRIOT  FILM  CORPORATION 

"How  Britain  Prepared,"  eight  reels. 

PIONEER  FEATURE  FILM  CORPORATION 
"The  Soul  of  a  Child,"  five  reels. 

PRIVATE  FEATURE  FILMS 
"Ignorance,"  six  reels. 

HARRY  RAPF 

"The  Mad  Lover,'   with  Robert  Warwick. 

RAY  COMEDIES 

"Casey's  Servants,  '  two  reels. 
"Casey  the  White  Wing,"  two  reels. 

SHERIOTT  PICTURES  CORPORATION 

"The  Black  Stork,"  five  reels. 

SHERMAN  ELLIOTT.  INC. 
"The  Crisis,"  seven  reels. 

SHERMAN  PICTURES  CORPORATION 

"I  Believe." 

"The  Land  of  the  Rising  Sun." 

FRANK  J.  SENG 

"Parentage." 

SIGNET   FILM  CORPORATION 
"The  Masque  of  Life,"  seven  reels. 

FRED  H.  SOLOMON 
"The  Downfall  of  a  Mayor,"  eight  reels,  with  Charles  E.  SebastUn 

SUNBEAM  MOTION  PICTURE  CORPORATION 

"Somewhere  in  Georgia  with  Ty  Cobb."  six  reels. 

SUNSHINE  FILM  PRODUCING  COMPANY 
"What  the  VVorld  Should  Know,"  five  reels. 

SUNSHINE   FILM  CORPORATION 

"S  O  S,"  six  reels,  with  Richard  Travers  and  William  Buckley. 

SUPERIOR  FILM  COMPANY 
"The  Faucet,"  five  reels. 
"The  Cowpuncher,"  six  reels. 

TODAY  FEATURE  FILM  CORPORATION 

"Today,"  with  Florence  Reed. 

TRIUMPH  FILM  COMPANY 

"The  Libertine,"  six  reels. 

ULTRA  PICTURES  CORPORATION 
"The  Woman  Who  Dared,"  seven  reels,  with  Beatriz  Michelena. 

UNIVERSAL 

"Idle  Wives,"  five  reels. 

"Where  Are  My  Children?"  five  reels. 

"Twenty  Thousand  Leagues  Under  the  Sea,"  ten  reels. 

"People  vs.  John  Doe,"  five  reels. 

"Robinson  Crusoe,"  four  reels. 

"Hell  Morgan's  Girl,"  five  reels. 

VARIETY  FILMS  CORPORATION 

"My  Country  First,"  six  reels. 

"The  Pursuing  Vengeance,"  five  reels. 

"The  Price  of  Her  Soul,"  six  reels,  with  Gladys  Brockwell. 

WARNER  BROTHERS 

"Are  Passions  Inherited?"  five  reels. 

EDWARD  WARREN  PRODUCTIONS 
"The  Warfare  of  the  Flesh,"  with  Sheldon  Lewis  and  Charlotte  Ivei 

WHARTON  BROTHERS,  INC. 

"The  Great  White  Trail."  with  Doris  Kenyon. 

ELLA  WHEELER  WILCOX  FILMS 

"Meg's  Curse,"  two  reels. 
"Lais  When  Young,"  two  reels. 
"A  Married  Coquette,"  two  reels. 
"Angel  or  Demon,"  two  reels. 
"Lord  Speak  Again,"  two  reels. 
"Divorced,"  two  reels. 

WARRENTON  PHOTOPLAYS  FILM  DISTRIBUTING  CO 

"The  Bird's  Christmas  Carol,"  five  reels. 

WILLIAMSON  BROTHERS 

"The  Submarine  Eye  " 


EXHIBITORS  HERALD 


43 


uiiiiiuiniiiiiiiimiii|i[|iiiiiiiiiiiiiiiiiiiiiiiiiiii|iiiiiiiiiiiiiiMiiiiiiiiiiiiii  ti  hi  mu  imi  iihh  inmi.un  hhi  mih  iiwiiii  iiw«  iiiii  ■  i  mm  ii  ti  uhhiihuimm  ikiiihhbiii  itimmnmim 


m 


NEWS  OF  EXHIBITORS  AND  EXCHANGES 


Catasauqua,  Pa. — William  H.  Wents,  proprietor  of  the 
Eajestic  motion  picture  theater,  has  leased  the  Palace 
'heater  and  will  conduct  it  in  the  future. 


,  Baltimore,  Md. — The  Parkway  Theater  Company  will 
ect  an  addition  to  its  theater  on  North  avenue  and 
harlcs  street. 


Boston,  Mass. — The  Metropolitan  Film  Company  re- 
orts  gratifying  results  in  the  distribution  of  the  new 
Itotoy  comedies. 


i  To  receive  the  full  benefit  of  the  attention  that  Gold- 
lyn  Pictures  will  command  from  motion  picture  audiences 
[.erywhere,  many  of  the  important  theaters  where  Gold- 
yn  productions  will  have  their  first  showings  throughout 
merica  are  undergoing  changes  and  renovations. 

Decorates  House  for  New  Films 

R.  G.  Larsen,  manager  of  the  Boston  Theater,  is  one 
f  the  first  of  the  big  exhibitors  to  take  advantage  of  the 
lditional  possibilities  of  audience-attraction  in  the  Gold- 
yn  productions.  "New  pictures — therefore  a  newly  dec- 
rated  theater,"  he  says.  The  Boston  Theater,  with  a 
ating  capacity  in  excess  of  3,000,  has  cne  of  the  largest 
id  finest  lobbies  in  America,  reaching  from  Washington 
reet  inwardly  almost  to  the  middle  of  the  block.  This 
>bby  is  being  entirely  done  over  and  a  type  of  pictorial 
•id  electrical  display  hitherto  unknown  in  the  industry 

1  being  installed. 

Goldwyn  Interested  in  Larsen 

Goldwyn  officers  are  so  interested  in  what  Air.  Larsen 
id  his  efficient  aide,  Charles  Harris,  are  doing  that  they 
ive  visited  Boston  to  watch  the  work  get  under  way. 

In  Toledo,  Edward  A.  Zorn,  the  city's  biggest  exhibi- 
>r,  expresses  the  intention  of  "going  dark"  with  his 
emple  Theater  long  enough  to  refit  and  redecorate  his 
ilendid  house  for  the  advent  of  Goldwyn  productions, 
joldwyn  Pictures  are  deserving  of  an  entirely  new  set- 
ng,"  says  Mr.  Zorn,  "and  I  desire  my  showmanship  to 

2  as  distinctive  as  the  pictures." 

Newark  Woman  Exhibitor  Prepares 

In  Newark  the  Goodwin  Theater  is  being  renovated  in 
reparation  for  the  showing  of  Goldwyn  Pictures.  From 
small  start  Mrs.  L.  H.  Weeb's  enterprise  has  grown 
itil  it  has  become  a  splendid  amusement  establishment 
Newark,  and  its  owner  is  rated  as  one  of  the  country's 
iost  alert  exhibitors.     So  far  as  is  known,  Mrs.  Weeb 
the  only  exhibitor  in  the  world  operating  a  theater^ 
imed  after  a  minister  of  the  gospel. 

The  Goodwin  Theater  takes  its  name  from  the  Rev. 
annibal  Goodwin,  rector  of  the  House  of  Prayer,  New- 
rk.  Mr.  Goodwin  is  credited  with  being  one  of  the  dis- 
Dverers  and  inventors  of  the  modern  motion  picture  film. 
N.  M.  Exhibitor  Sends  First  Dollar 
A  peculiar  sentiment  attaches  to  the  signing  of  Sam  A. 
wartz  of  Roswell,  New  Mexico,  for  all  Goldwyn  produc- 
ons  at  his  Armory  Theater.  Last  winter,  when  no  Gold- 
yn  Pictures  had  been  completed  and  when  Goldwyn's 
hief  assets  were  the  names  of  the  men  who  own  the 
:>mpany,  Mr.  Swartz  sent  Goldwyn  his  check  as  an  ad- 


vance deposit  to  insure  his  getting  the  pictures  first  in 
Roswell.  His  check  was  the  first  dollar  of  exhibitor 
money  ever  sent  in  to  Goldwyn  and  this  confidence  of  a 
small  and  distant  exhibitor  in  a  new  company,  when  made 
known  in  Goldwyn  advertisements,  elicited  a  response  all 
the  way  across  the  country. 

Mr.  Swartz's  and  other  similar  checks  from  exhibitors 
were  promptly  returned  to  the  senders  by  Samuel  Gold- 
fish, but  it  doubtless  will  interest  Mr.  Swartz,  out  in  Ros- 
well, to  know  that  his  evidence  of  "dollar  confidence"  in 
Goldwyn  is  photographed  and  framed  in  the  private  offices 
of  a  film  company  president  in  New  York  City. 


St.  Paul,  Minn. — The  Strand  Theater  has  been  pur- 
chased by  Finkelstein  &  Ruben  and  will  be  opened  under 
the  name  of  the  New  Garrick  Theater. 


Ashtabula,  O. — Roy  Tillson,  former  manager  of  the 
Majestic  Theater,  has  purchased  a  half  interest  in  the 
C-It  Theater. 


Dayton,  O. — Harry  Brown,  the  local  manager  of  sev- 
eral houses  connected  with  the  Keith  interests,  has  gone 
to  New  York  and  the  Lyceum  and  other  photoplay  and 
vaudeville  houses  will  hereafter  be  under  the  direction  of 
James  Weed. 


Beatrice,  Neb. — Manager  Peterson  has  closed  the  Gil- 
bert Theater  and  hereafter  all  pictures  advertised  for  the 
Gilbert  will  be  shown  at  the  Lyric  Theater. 


Comfrey,  Minn. — Wallace  Cady.  who  conducted  the 
motion  picture  theater  here,  has  sold  out  to  Dr.  Robinson, 
of  Sanborn,  Minn. 


Cincinnati,  O. — H.  G.  Clarke  has  leased  the  Empress 
theater  from  the  Bell  Theatrical  Company. 


CofTeyville,  Kan. — C.  C.  Dancer,  proprietor  of  the 
Odeon  theater  at  Bartlesville,  has  disposed  of  his  interest 
in  the  concern. 


Springfield,  O. — Plans  are  being  drawn  by  Architect 
William  F.  Miller  for  the  remodeling  of  the  Alhambra 
theater  in  Limestone  street. 


Stillwater,  Okla— W.  H.  Cox  has  closed  a  deal  tor  the 
ale  of  the  Alamo  theater  to  J.  E.  Taylor  of  Oklahoma 
;itv. 


After  pre-issue  runs  of  a  week  each  at  the  Rialto 
'Theater,  New  York,  the  Ziegfeld  Theater  in  Chicago,  the 
Merrill  Theater  in  Milwaukee,  and  other  big  houses, 
"Skinner's  Baby,"  the  third  of  Essanay's  Skinner  series, 
is  enjoying  bookings  throughout  the  country  which  prom- 
ise to  break  all  records  for  K-E-S-E,  according  to  reports 
from  this  service,  which  is  handling  the  films.  Box  office 
receipts  on  this  picture  arc  said  to  have  reached  high 
water  marks  for  exhibitors. 

Featuring  Bryant  Washburn,  with  Hazel  Daly  as 
Honey  and  the  original  Skinner  cast,  "Skinner's  Baby'' 
seems  to  be  preferred  by  critics  of  motion  pictures  to 
either  of  its  two  predecessors,  "Skinner's  Dress  Suit"  or 


44 


EXHIBITORS  HERALD 


"Skimi-er's  Bubble."  The  story  hinges  on  the  arrival  of 
a  third  member  of  the  famous  family  and  is  a  combina- 
tion of  many  homely  little  incidents  arising  from  a  visit 
of  the  stork  which  carry  a  wide  appeal.  It  was  suggested 
by  the  book,  ''Skinner's  Baby,"  from  the  pen  of  Henry 
Irving  Dodge,  creator  of  Skinner.  The  picture  has  a 
screen  time  of  sixty-five  minutes. 


Denver,  Colo. — A  fire  damaged  the  Plaza  theater  to  ti 
extent  of  $500  recently.  The  house  was  closed  at  tl 
time.    The  blaze  was  confined  to  the  reel  room. 


Pendleton,  Ore. — Pictures  showing  various  phases 
navy  life  were  shown  by  Manager  Matlock  of  the  Pastir 

and  Casv  theaters. 


Albany,  Ore. — The  Ralph  Theater  building  here  has 

been  destroyed  by  fire. 


Portland,  Ore. — It  has  been  found  the  motion  pictu 
censor  board  as  constituted  during  the  Albee  administi 
tion  here  ended  with  his  term  and  Mayor  Baker  w 
appoint  a  new  board.    Portland  is  without  a  motion  p 

ture  censorship  board  at  present. 


Caldwell,  Idaho.- — Fire  damaged  the  Hurse  motion 
picture  theater  here. 


Walla  Walla,  Wash. — Manager  A.  W.  Eiler  expei 

to  open  the  new  American  theater  September  1. 


Molson,  Wash. — B.  J.  Cutler  has  begun  the  construc- 
tion of  a  motion  picture  theater  on  Center  Avenue. 


Seattle,  Wash. — The  firm  of  Jensen  &  Von  Herberg, 
Inc.,  has  changed  its  name  to  the  Exhibitors'  Film  Com- 
pany. 


Oakland,  Cal. — The  newly  redecorated  Americ 
theater  at  Pablo  avenue  and  Clay  street  has  been  open 
More  than  $6,000  was  expended  in  three  large  elect 
signs  and  the  theater  is  one  of  the  best  equipped  on  1j 
Pacific  Coast.  It  will  be  devoted  to  the  best  feature  fil 
and  a  special  musical  program. 


Illlllllllllllllllllllllllllllllllllllllllllllllllllli 

SPOOR  EXPLAINS  NEW  MONEY-MAKING  PROGRAM  REMEDY 


Warns  against  improperly  balanced  system  as  menace 
to  business;  offers  plan  to  bring  maximum  revenue 
from  clientele  of  theater. 


By  GEORGE  K.  SPOOR 


The  improperly  balanced  program  is  proving  a  menace 
to  the  business  of  every  exhibitor  who  is  not  giving  this 
matter  his  most  serious  cosideration.  This  question  is 
most  important  to  theater  managers  who  are  changing 
their  pictures  several  times  a  week.  The  week's  program 
for  such  theaters  must  have  the  widest  possible  variety 
and  appeal  in  order  to  bring  the  maximum  revenue  from 
the  clientele  of  that  house. 

It  has  certainly  been  proven  times  without  number  that 
each  type  of  photoplay  has  its  individual  class  of  followers. 
There  are  those  who  care  only  for  western  subjects, 
others  who  prefer  comedy  dramas,  then  again  society 
dramas,  straight  comedies,  problem  plays  all  have  their 
devotees.  Even  the  short  subject  program  is  extremely 
popular  in  many  localities  and  often  comes  as  a  relief  to 
the  fan  who  has  grown  tired  of  five  and  six  reel  subjects. 

Now,  inasmuch  as  it  is  a  generally  accepted  fact  that 
very  few  persons  attend  their  favorite  picture  theater 
more  than  twice  each  week,  does  it  not  seem  advisable 
to  so  vary  the  programs  that  every  class  of  patron  will 
find  something  of  interest  in  the  selections  for  the  week? 

An  Example  Is  Cited 

As  an  example,  certain  magazines  and  periodicals  which 
have  a  national  circulation  find  that  they  can  confine 
themselves  to  material  which  will  interest  only  certain 
classes.  On  the  other  hand,  newspapers  having  a  more 
limited  territory  for  distribution  find  it  necessary  to  carry 
departments  so  varied  in  their  scope  that  there  will  be 
something  to  appeal  to  every  person  within  the  radius  of 
their  circulation. 

A  very  good  idea  as  to  the  feasibility  of  properly  bal- 
ancing the  week's  program  can  be  gained  from  the  manner 
in  which  this  question  is  handled  by  the  old  time  "Ten, 
twent',  thirt'  repertoire"  men.  And  many  a  small  town 
exhibitor  has  reason  to  rue  the  fact  that  these  men  have 


*  President,  Essanay  Film  Mfg.  Co. 


balanced  their  programs  as  they  have.    Generally  on 
these  companies  stays  even  in  the  smallest  towns  for 
least  a  week  stand  and  oftentimes  longer.    By  show) 
everything  from  "heavy  melos"  and  "blood-curdling  w 
cms"  to  so-called  farce  comedies,  these  companies 
generally  able  to  make  the  small  town  exhibitor  trj 
that  his  entire  patronage  has  gone  on  a  vacation, 
be  it  known  that  the  novelty  of  the  thing  draws  jus 
effectively  from  the  better  element  as  from  the 
classes. 

Shows  Exhibitors  New  Scheme 

Let  us  suppose  that  there  are  enough  people  in  a 
district  preferring  programs  made  up  of  short  subjec 
make  two  nights  each  week  profitable.  That  mea 
source  of  revenue  on  those  two  nights  that  were  fom 
untouched  and  still  leaves  four  or  five  programs 
which  the  patrons  desiring  the  longer  subject  may  ch 
their  two  nights'  entertainment. 

In  other  words,  nearly  as  much  money  can  be  t;| 
in  at  the  box  office  in  four  nights  as  was  formerly  t;M 
in  during  the  entire  week,  besides  which  the  rcmai  ig 
nights  can  be  made  to  provide  their  additional  reventjB 

That  is  one  of  the  chief  reasons  Essanay  is  issui:B 
varied  program. 

Our  investigation  department  has  found  that  a  st  H 
interest  in  short  subjects,  especially  of  a  comedy  na  re, 
still  exists  in  the  minds  of  the  public.    As  a  matt^W 
fact  our  entire  output  is  being  made  up  along  the  Bh 
most  in  demand  and  least  catered  to  at  the  present  mi 

The  longer  features  of  a  semi-humorous  nature  H 
traying  the  lives  of  every-day  people  with  whom  wen 
and  associate  and  subjects  dealing  with  the  rcd-bloied 
men  and  women  of  the  west  of  today,  are  finding  i'Or 
in  all  localities.  Such  productions,  backed  by  stronsMi- 
vertising  possibilities,  arc  absolutely  necessary  to:h< 
exhibitor  who  strives  to  get  maximum  results  out  ohi> 
district. 


EXHIBITORS  HERALD 


45 


H(7FMAN  PLAN  TO  ELIMINATE  MIDDLEMAN 

GIVES  LOW  PRICES  AND  BEST  QUALITY 


Mciagers  Selected  for  Foursquare  Exchanges  in  Territories; 
Exhibitor  Will  Be  Given  Direct  Service  at  Cost  in 
Keeping  with  Class  of  Films 


*  independent  distributing  organi- 
m  is  now  being  formed  by  M.  H. 
>|nan,  Inc.,  and  the  basis  of  it, 
ijpromised,  will  be  service  for  ex- 
ibrs. 

'  r.  Hoffman's  idea,''  says  P.  V.  R. 
:  manager  of  sales  and  advertis- 
j"is  to  eliminate  all  middlemen 
3to  give  the  exhibitor  the  best 
Jict  obtainable  at  the  lowest  price 
istent  with  quality.  That  is  Four- 
re  doctrine  which  Mr.  Hoffman 
promulgated. 

linsborg,  New  York  Manager 

lie  same  methods  that  have  made 
Hoffman  a  conspicuous  personal- 
u  the  industry  surround  his  pro- 
re  in  establishing  each  ot  the 
tsquare  service  stations.  In  New 
J  he  selected  as  manager  Hy 
sborg. 

or  the  Xew  York  Foursquare 
Jange  at  729  Seventh  avenue  Mr. 

sborg  has  H.  Kram,  who  is  cov- 
the  borough  of  Manhattan.  The 
(lgh  .of  Brooklyn  is  being  cared 
[y  J.  C.  Feibusch. 
*he  eastern  portion  of  New  York 
(,"  continued  Mr.  Key,  "is  terri- 


tory assigned  A.  E.  Silverman,  while 
the  western  part  of  the  state  is  in 
the  competent  hands  of  George  Hal- 
lelt,  who  knows  pictures  and  what 
the  exhibitor  wants. 

"Eastern  and  western  Pennsylvania, 
Delaware,  Maryland,  the  District  of 
Columbia,  Virginia  and  West  Virginia 
are  territory  in  charge  of  Division 
Manager  Jerome  Abrams,  whose 
headquarters  are  at  the  Hoffman 
Foursquare  Exchange  at  1325  Vine 
street,  Philadelphia. 

Weeks  in  Central  States 

"The  engagement  of  George  W. 
Weeks  as  division  manager  control- 
ling, under  M.  H.  Hoffman's  direc- 
tion, Michigan,  Ohio,  Indiana  and 
Kentucky  is  regarded  as  one  of  the 
best  moves  this  organization'  has 
made.  Mr.  Weeks'  headquarters  are 
at  923  Peter  Smith  Building,  Detroit. 

"Sidney  J.  Baker,  with  offices  at  301 
Empress  Theater  Building,  St.  Louis, 
is  handling  business  in  Illinois,  Iowa, 
Missouri,  Nebraska  and  Kansas,  and 
L.  S.  Tobias,  working  under  Manager 
Hy  Gainsborg,  has  just  been  secured 
for  the  state  of  Connecticut." 


3KCH  IS  WRITING  SUBTITLES  FOR  HIS 

FIRST  FILM  TO  BE  ISSUED  BY  GOLDWYN 


Te  Auction  Block,"  Adapted  to  Screen  from  Noted  Novel 
of  Glittering  Life  in  New  York,  Soon  Will 
Be  Ready  for  Publication 


a  little  writing  room  overlooking 
stic  Lake  Hopatcong,  at  the  far 
jof  'which  is  his  summer  home, 
isically    called    "Manana,"  Rex 
:h  is  busy  with  the  subtitles  of  his 
I  picture  for  Goldwyn  distribution, 
H  Auction  Block."     As  soon  as 
he  are  completed  to  the  satisfaction 
)f  r.  Beach,  the  picture  will  be  readi- 
ly published  throughout  the  coun- 

Story  of  New  York  Life 

v'he  Auction  Block,"  adapted  from 
«of  the  most  successful  of  Mr. 
3<  as  many  successful  novels, 
'e:ies  into  the  life  of  the  world's 
Jttest  city,  New  York,  for  its  char- 
t's and  action,  and  in  making  the 
■tre  Mr.  Beach,  Benjamin  B. 
Bpton,  president  of  the  Rex  Beach 
'i  Corporation,  and  Larry  Trimble, 
"Mirector.  went  right  into  the  envi- 
°  lent  of  the  story  for  the  people  of 
h  ast. 

".  Beach  and  his  associates  hesi- 
a  l  long  before  selecting  a  young 


woman  for  the  part  of  Lorelei  Knight, 
beautiful  heroine  of  the  book,  who 
comes  from  a  country  home  with  her 
shrewd  parents  and  a  scapegrace 
brother  to  be  put  upon  the  auction 
block  of  a  great  city.  She  is  "sold" 
to  the  man  who  appears  to  be  the 
highest  bidder,  but  with  results 
scarcely  within  the  calculation  of  her 
folks.  Rubye  de  Remer,  virtually  a 
newcomer  in  pictures,  has  this  part. 
She  has  been  a  member  of  the  Zieg- 
feld  companies. 

Tom  Powers  Is  Juvenile 

Tom  Powers,  one  of  New  York's 
capable  young  leading  men,  has  the 
part  of  the  juvenile  hero — the  son  of  a 
rich  Pittsburghcr,  who  marries  the 
beautiful  country  girl  against  the 
wishes  of  his  father  and  who  is  even- 
tually made  a  man  against  his  own 
wishes  by  the  girl  who  took  him  for 
the  money  she  thought  he  had. 

In  the  picture,  as  in  the  book,  are 
characters  of  the  night  life  of  Broad- 
way recognizable  on  the  instant — the 


foolish  young  spender  and  the  wise 
old  one;  the  hammer  and  tongs  crook 
and  the  same  one;  the  woman  who 
cares  and  the  woman  who  doesn't;  the 
calculating  "girl  show"  manager;  the 
grouchy  dramatic  critic;  the  bully,  the 
toady  and  all  the  rest. 


FORTY  UNIVERSAL  MEN 

ANSWER  CALL  TO  COLORS 

More  than  forty  members  of  Uni- 
versale producing  staff  will  answer 
the  government's  call  to  the  colors. 

There  is  a  marked  amount  of  good 
cheer  manifested  on  the  part  of  the 
boys  on  the  Big  U  payroll  who  are 
on  the  draft  list,  however.  Xot  one 
voiced  a  complaint  when  he  learned 
that  his  number  had  been  drawn  from 
Uncle  Sam's  hat. 

Among  the  leading  actors  who 
come  within  the  scope  of  the  first  call 
are  William  Franey  and  Milton  Sims. 
Joker  comedians;  Francis  MacDonald, 
who  plays  a  prominent  part  in  "The 
Gray  Ghost"  serial,  and  Lloyd  Whit- 
lock  and  J.  Webster  Dill  of  Ruth 
Stonehouse's  feature  company. 

Two  of  the  directing  staff  probably 
will  be  called  soon— George  Marshall, 
who  has  been  staging  the  Neal  Hart 
features,  and  Mancelia  De  Grasse,  as- 
sistant to  Joseph  De  Grasse,  who  is 
producing  "The  Maverick,"  with 
Frariklyn  Farnum  as  the  star  actor. 

Cameraman  Jack  Mackenzie  of  Di- 
rector De  Grasse's  company:  J.  Kull. 
who  has  been  shooting  the  Max  Ash- 
ler comedies  and  E.  R.  Meeker,  who 
has  assisted  in  the  photographing  of 
Jacques  Jaccard's  new  serial,  were 
among  those  whose  numbers  were  se- 
lected early  in  the  drawing. 


THIt  l(  The  Mysterious 
III)  ll  Lucky  Card 


4b 


EXHIBITORS  HERALD 


SQUARE  DEAL,  PAYMENT  OF  EXPRESS 

CHARGES  BOTH  WAYS,  IS  WHOLESOME  PLAN 


Direct  Business  Between  Exhibitor  and  Producer,  Eliminating 
Middlemen,  Is  Basis  of  New  Policy  Announced 
by   M.   J.  Weisfeldt 


Direct  dealing  between  the  exhib- 
itor and  the  producer  is  the  basis  of 
the  new  sales  policy  announced  by 
Wholesome  Film  Corporation.  This 
plan  will  call  for  one  bis  central  ex- 
change in  Chicago,  with  which  the  ex- 
hibitors will  deal  direct,  thus  elimi- 
nating branches  and  go-betweens,  on 
a  straight,  square  deal  basis. 

"This  plan,  we  consider,  is  one  of 
the  most  progressive  steps  thus  far 
taken  in  methods  of  film  distribution," 
says  M.  J.  Weisfeldt,  manager  of 
Wholesome  Films  Corporation.  "It  is 
easy  for  any  successful  exhibitor  to 
estimate  the  economic  advantages  of 
this  direct  sales  policy  by  the  saving 
on  overhead  expense,  such  as  branch 


managers,  clerks  and  rentals. 

To  Pay  Express  Both  Ways 

"One  big,  outstanding  proof  of  the 
worth  of  our  policy  is  this:  we  pay 
express  charges  both  ways.  We  make 
only  one  requirement  of  the  exhibitor 
aside,  of  course,  from  paying  for  his 
rentals,  and  that  is  to  book  suffi- 
ciently far  in  advance  so  that  on- 
time  delivery  may  be  assured  any  ex- 
hibitor anywhere  in  the  United 
States. 

"Wholesome  Films  Corporation  is 
very  much  interested,  too,  in  the  suc- 
cess of  the  exhibitors'  circuits  recently 
announced.  We  will  make  special  of- 
fers to  exhibitors'  circuits — a  sure, 
snappy  proposition  for  the  live-wire, 
up-to-the-minute  theater  man." 


TAYLOR  HOLMES  IN  "EDGAR'S  COURTSHIP"  FILM, 

TO  BE  ISSUED  BY  K-E-S-E  ON  SEPTEMBER  3 


Mary  McAlister's  Play,  "Pants,"  to  Follow,  and  Jack  Gardner 
Completes  Month's  Program  with  Five-Reeler, 
"Men  of  the  Desert" 


Taylor  Holmes,  the  stage  star, 
heads  Essanay's  schedule  of  feature 
films  for  September  in  "Efficiency  Ed- 
gar's Courtship."  Little  Mary  McAl- 
ister  will  follow  him  in  "Pants,"  and 
Jack  Gardner  will  complete  the 
month's  program  of  five-part  pictures 
with  the  fourth  of  his  series  of  Wes- 
terns, entitled  "Men  of  the  Desert." 

"Efficiency  Edgar's  Courtship"  will 
mark  Taylor  Holmes'  first  appearance 
as  a  screen  star.  Until  he  joined  Ess- 
anay,  the  comedian  was  one  of  the 
best  drawing  cards  of  the  stage.'  His 
most  recent  stage  production,  "His 
Majesty,  Bunker  Bean,"  ran  an  en- 
tire season  in  Chicago,  duplicated  that 
success  on  Broadway,  then  toured  an- 
other season  throughout  the  country. 
Saturday  Post  Tale 

Mr.  Holmes  won  his  fame  on  his 


interpretations  of  subtle,  homely,  hu- 
morous roles  and  Essanay  has  endeav- 
ored to  afford  him  the  same  type  of 
characterization  in  "Efficiency  Edgar's 
Courtship."  The  story,  which  was 
written  by  Clarence  Budington  Kel- 
land  and  published  in  the  Saturday 
Evening  Post,  is  a  comedy-romance  in 
which  an  enterprising  young  man  in- 
troduces strictly  business  methods  in 
his  love-making  and  wins  out.  Vir- 
ginia Valli  has  the  leading  feminine 
role. 

Trade  showings  of  the  picture  are 
being  held  at  all  branch  offices  of 
K-E-S-E.  It  will  be  published  through 
this  organization  September  3. 

"Pants,"  featuring  little  Mary  Mc- 
Alister,  will  be  published  September 
10. 

"Men  of  the  Desert"  will  be  issued 
September  24. 


MOTOY  FEATURES  NOT  SIMILAR  IN 

STORY  MATERIAL,  ASSERTS  H.  C.  ALLEN 


President  of  Peter  Pan  Film  Corporation  Cites  Plots  of  Vari- 
ous Plays  Starring  Doll  Character  Actors  to 
Prove  His  Statement 


In  a  recent  discussion  of  the  mer- 
its apd  the  future  of  the  new  Motoy 
comedies  the  objection  was  raised 
that,  owing  to  the  type  of  the  films, 


the  comedies  must  necessarily  be- 
come similar.  This  point  of  view  was 
taken  on  the  ground  that  the  field 
of  production  is  limited  and  that  the 


same  dolls  are  used  over  and  o 
again. 

Allen  Makes  Statement 

H.  C.  Allen,  president  of  the  P< 
Pan  Film  Corporation,  which  ma 
these  doll  comedies,  denies  this  i 
phatically.  He  says  that  the  f 
is  not  limited  and  that  it  posse; 
rare  possibilities  for  humor.  ' 
Motoy  book  has  any  quantity  of 
similar  stories,  and  at  present  t 
are  doing  up-to-the-minute  fairy 
ries  which  are  all  totally  different 

In   support  of  this  claim  he 
lined  the  plots  of  several  of  the 
cent  films,  showing  that,  in  spitt  j 
using  the  same  dolls,  which,  after  | 
will  become  as  well  known  as 
actors  and  actresses,  the  pictures 
entirely  unlike. 

"Take,  for  instance,"  said  Mr. 
len.  "  'In  the  Jungle.'  There  we 
Willie  and  Jane  eloping  from 
nursery  via  a  balloon  and  lani 
in  a  jungle.  After  various  ad 
tures  with  lions,  crocodiles,  monl  j 
and  savages  they  finally  get  the 
loon  started  and  sail  safely  bad | 
the  nursery. 

"The  Midnight  Frolic" 
"Then     look     at     'The  Midrl 
Frolic'    Here  we  have  a  revel  of  I 
dolls  on  the  nursery  floor  after  | 
little   owners   have   gone    to  sf 
Teddy,  the  bear,  installs  himselj 
cameraman,  and  Willie  and  Jane 
a    love    scene,    which,    however  I 
hroken  up  by  Jimmy,  who  insist  j 
imitating  Charlie  Chaplin.  His 
edy  aspirations  are  finally  squel  I 
by  Willie,  who  is  a  regular  hero- 
"In  'Dolly  Doings'  Jimmy's  a 
with  a  needle  and  thread  form  I 
theme   of   the   plot.     He  steal? 
other   fellow's   girl,   but  at  laslf 
ceives  the  just   deserts  of  his 
chief  by  incurring  the  enmity  o  J 
nursery  dog. 

Now  it  doesn't  seem  to  me 
any  one  of  these  resembles  anc 
They  are  Just  as  different  fron 
another   as  are  any  films  feat  j 
the  same  actors.     Xor  is  there  ■ 
prospect  of  our  running  out  of  icfl 


NEW  CORPORATION 


New  York. — The  Drury  Motion  j 
Corporation  has  received  a  charter  to  i j 
students  in  the  art  of  making  motion  pj 
and  to  manufacture  films.  The  coml 
capitalized  at  $100,000.  F.  B.  Colgne.l 
Rule  and  C.  G.  Harris  are  the  incorpor; ' 


New  York. — Allied  Tours,  Inc.,  h 
corporated  at  $20,000  to  manufacti 
pictures.  H.  Danzigen,  A.  B.  Sto 
Ginsberg,  all  of  New  York,  are  dir 


Trenton,  N.  J.— The  P.  &  K.  1 
Company,  at  8  Bergenline  avent 
N.  J.,  has  secured  a  charter  to  rn 
and  sell  motion  pictures.  The  i 
capitalized  at  $25,000.  Hyman  Ka] 
man  Pekelner  and  Edward  Holland 
incorporators. 


New  York. — Motion  Serial  Produc 
have  been  awarded  a  charter  to  make  ■ 
pictures.  The  firm  is  being  promoted  ■ 
Notman,  G.  Rosen  and   II.  Kiejielman.^j 

capitalized  at  $50,000. 


SOLA/ED! 


Next  Week's 


HERALD 


HERALD 


1/ 


The 

First  and  ONLY  * 
Serial  Ever  Filmed  from 
a  Saturday  Evening  Post  Story 

That  means  10,000,000  people — readers  of  the  Saturday  Evening 
Post — are  ready  to  see  the  characters  of  "LOOT  (by  Arthur 
Somers  Roche)  brought  to  life  through  "THE  GRAY 
GHOST."    Four  great  serial  stars  head  the  huge  cast. 


H 


PRISCILLA  DEAN  EMORY  JOHNSON 
EDDIE  POLO  HARRY  CARTER 

Directed  by  STUART  PATON 

Who  Produced  "20,000  Leagues  Under  the  Sea" 


Now  is  the  time  to  BOOK  THIS  LAVISH  PRODUCTION  AND 
PREPARE  FOR  16  WEEKS  OF  BIG  BUSINESS.   Book  it  before 
your  competitor  beats  you  to  it.    Get   the  big  campaign  book  which 
shows    you    how    to    work    teasers — stunts — ads — posters — and  other 
helps  to   put   this   wonderful   serial    over  like  a  regular  showman. 
Write   or  wire   your   nearest   Universal  Exchange,  or, 


UNIVERSAL 

FILM  MANUFACTURING  CO 


CARL   LAEMMLE,  Pres. 

"The  Largest  Fi'm  Manufactur- 
ing Concern  in  the  Universe" 


1600  BROADWAY 
NEW  YOFK 


2 


EXHIBITORS  HERALD 


-4 


WHOLESOME  FILMS 

CORPORATION 


>  W.  F.  Corp. 


Clara  E.  Lau&hlin 

Literary  and  Scenario  Editor 


Guy  McConnell 

Director-General 


To  Exhibitors  Who  Want  the  Full 
Support  of  Their  Community: 

Guy  McConnell — the  one  man  who  has  given  to  the  screen  the  work 
of  the  Author  unsullied  by  cheap  thrill  or  false  interpretation — has  come  to 

WHOLESOME  FILMS 

The  genius  of  Guy  McConnell  guiding  continuity  and  production  of  the 
scenarios  made  under  Miss  Laughlin's  direction,  are 

Wholesome's  Assurances  Fifty  Authors 

to  the  Exhibitor  of  the  cleanest,  cleverest  and  of  world-wide  fame  are  to  be  announced  under 
highest  class  motion  picture  entertainment  ever  the  Wholesome  banner,  Miss  Laughlin's  own 
offered  I  writings  included,  and  a  new 

Serial   By    Guy  McConnell 


1 


HELEN  HOLMEf 


II 

H 

1 

n 
n 


Signal's  Sensational  New  Mystery  Serial! 
Released  September  17th 

And  now — a  stupendous,  baffling,  new  mystery 

serial  in  15  chapters  featuring  HELEN  HOLMES  and 
directed  by  J.  P.  McGOWAN !  The  most  remarkable  mystery  story 
ever  written.  This  plot:  A  whole  express  train  loaded  with 
valuable  inventions  and  traveling  between  two  stations  eight 
miles  apart — IS  LOST  !  Locomotive,  tender  and  coaches 
DISAPPEAR  in  the  opening  chapter !  "What  became  of 
the  lost  Express?" is  the  question  that  will  keep  youraudience 
guessing  for  15  weeks.  Here's  a  sure-fire  money-getter,  featur- 
ing the  most  popular  serial  star  in  America — Helen  Holmes. 

Wire  Your  Nearest  Mutual  Exchange 
For  This  Big  Money-Maker! 

"THE  LOST  EXPRESS"  will  be  released 
through  Mutual  Exchanges,  beginning  Sept.  17th. 


Fifteen  chapters  of  deep  mvsterv,  strong  suspense,  startling 
climaxes— THRILLS,  ACTION  !  Applications  for  this 
sensational  serial  are  now  pouring  into  Mutual  Exchanges. 

Notice  To  Mntual  Customers: 

On  account  of  the  tremendous  demand  for  "THE  LOST  EXPRESS" 
from  exhibitors  who  were  unable  to  secure  previous  HELEN  HOLMES 
SERIALS,  we  cannot  hold  territory  for  you  unless  you  make  your  reser- 
vation AT  ONCE  !  Do  not  blame  us  if  you  find  your  territory  closed  if 
you  do  not  act  quickly!    WIRE  your  nearest  Mutual  Exchange  today! 

Produced  by  Distributed  by 


Signal  Film  Corporation 

Samuel  S.  Hutchinson,  Pres. 


Mutual  Film  Corporation 

John  R.  Frenler,  Pres. 


4 


EXHIBITORS  HERALD 


mi 


Advisory  Board:  ^ 

§§  SAMUEL  GOLDFISH  rg 

Chairman  sua 

Si  EDGAR  8F.LWYN  S 

31  IRVIN  S.  COBB  ==• 

=K  ARTHUR  HOPKINS 

:SH  MARGARET  MAYO  mm 

ROI  COOPER  MEGHUE  = 

ARcmiiAl.Ii  SELWYN  :  •= 

jSV  CROSBY'  GAIGE  s= 

PORTER  EMERSON  ma 


I! 


Sis? 

Goldwyn  Asks  Exhibitors  these  Questions 

^/HERE  is  there  another  company  in  the  industry  that  has  ever  made  |p 

ten  costly  productions  in  advance  of  a  first  release  that  exhibitors 
may  fanou)  in  advance  just  what  they  are  buying?  <^f.- 

Wh  ere  is  there  another  company  that  has  ever  financed  such  a  tremen- 
dous undertaking  entirely  with  its  own  money  —  without  ever  receiving 
or  applying  a  penny  of  exhibitor  money  to  production? 

Where  is  there  another  company  that  not  only  advises  exhibitors  to  reach 
out  and  find  the  best  available  pictures  in  the  open  market,  but  stands 
ready  to  distribute  the  quality  pictures  of  any  other  producer — thereby 
seeking  to  provide  you  with  pictures  on  which  you  will  make  a  profit 
each  week  in  the  year? 

You  will  realize  instantly  chat  Goldwyn  is  the  first  produc- 
ing and  distributing  organization  to  adopt  such  courageous  j|L 
and  unusual  policies.    It  will  be  greatly  to  the  advantage  of 
all  exhibitors  to  sign  contracts  with  Goldwyn  now.  M„uc 

nil 

16  East  42d  Street, 
New  York  City 


Corporation 


Telephone 
Vanderbilt  11 


fiii    1IS\|!  fciuaWP' 


PASSED  BY  THE  NATIONAL 
BOARD  OF  REVIEW 


il 


The  Headliner  of  State  Right  Features 

iWagter  Brama  Jfeatureg,  3nc. 


1493  BROADWAY 


NEW  YORK 


EXHIBITORS  HERALD 


FOX  POLICY  1917-18 

STANDARD  PICTURES 

Subject  Release  Date 

THE  SPY   August  19th 

THE  HONOR  SYSTEM   August  26th 

JACK  AND  THE  BEANSTALK   September  2nd 

THE  CONQUEROR    September  16th 

You  cannot  book  these  pictures  until  you  have  seen  them. 

fTHEDA  BAR  A  SUPERP1CTURES 

COM  IN  IT  -lwiLLIAM  FARNUM  SERIES 
VX/l'lill  U  I  FOX  KIDDIES  PICTURES 


FOX 
SPECIAL 

FEATURES 

s 


GEORGE  WALSH,  VIRGINIA  PEARSON,  DUSTIN 
FARNUM,  MIRIAM  COOPER,  GLADYS  BROCK- 
WELL,  JUNE  CAPRICE,  VALESKA  SURATT 


Released  Under  Contract 
One  Picture  Each  Week 
5  to  6  Reels  in  Length 
Big  Stage  Plays — Popular  Novels 


NOTE:— Interest  at  the  Rate  of  4%  Per  Annum 
Will  Be  Paid  Quarterly  on  money  Deposited  Under 
the  Terms  of  Fox  Contracts.  Interest  to  Stcrt  on 
Date   First  Picture  Is  Ployed  Under  Contract. 

FOX  FILM  CORPORATION 


EXHIBITORS  HERALD 


6EOR6E  BRMSON 

HOWARD  the  author 
know*  nil  Berlin  Petrtii 

RICHARD  JTANTOMrccfa 
lidded  inside  ecrman  Secw 

DUSTIN  FARNUK 

the  American  favorite 


YOU  KNOI 


EXClfUSI 


¥®m  taes  book  n#w  for  AUG  .1 
and  following  dates . 

Apply  for  Bookings  NOW 


ini 


EXHIBITORS  HERALD 


EXPOSE  ©F  GERMAN  SECRET 


OPERATES 
AND  SECURES  INFORM- 
ATION IN  OUR  COUNTRY. 

The  re  are  10,000 
foreign  enemy  secret 
police  lurking  and 
scheming  in  the  U.S. 
Some  claim  American 
citizenship. 


|   The  most  timely  picture  of  the  day. 
"Germany  lending  many  secret  agents 
here;  Americans  resident  in  Europe 
in  her  service."  NX  Times,  Ju/y27m 


•MIPOIIATIOII 


8 


EXHIBITORS  HERALD 


WILL  AM  POX  A 


RJLWALSH'i  Masterdrama 

with  an  ALL  STAR  FOX  CAST 


RELEASED  ON  OPEN  MARKET 
AS  AN  INDIVIDUAL  ATTRACTI9H 

EXHIBITORS  CAN  SEE  PICTURE  and  CONTRACT  NOW  at  ANY  EXCHANGE  OF 

rikPi 


as  •w's  -  ft.  m  m 


EXHIBITORS  HERALD 


9 


TAYLOR 
HOLMES 

Now  makes  his  screen  bow  with  his 
famous  Broadway  smile 

In  "Efficiency 
Edgar's  Courtship" 


The  greatest  laugh 
of  the  year 


Released  through  the  K.  E.  S.  E. 


1333  Argyle  St.,  Chicago 


aiiiiiiiiiii;i:i;i;;;;:ii:ii:iiii:;inii:u 


cUhe  Homestead  Amusement  Co 

IHJA  D£TKtT  AVEyUE 


7&uL&  -  jW,  "Z<2> 


fezes?-  e*^  <^~4^J< 


<9/J> 


Here's  a  Letter 

from  one  of  the  many  satisfied  users  of 

DE  LUXE  4  PAGE  PROGRAMS 

\\  hen  a  man  takes  the  time  to  write"  a  letter  like  that,  it 
means  he's  not  only  satisfied — he's  mighty  well  pleased.  It  means 
that  the  Ue  Luxe  Programs  do  all  we  claim  they  will  do. 

Note  what  he  says:  "I  also  notice  that  my  patrons  take  better 
care  of  them  and  seem  to  appreciate  them,  and  fewer  of  them  found 
on  Theatre  floor  after  show." 

His  patrons  don't  throw  them  on  the  floor — they  save  them. 
When  are  you  going  to  make  us  prove  that 
De  Luxe  Programs  are  the  only  logical  pro- 
grams for  your  theatre:  \\  hen  are  you  going 
to  take  advantage  of  the  FREE  WRITE  UP 
SERVICE:  When  are  you  going  rogive  your 
patrons  a  program  that  they  will  not  throw  away? 

Better  get  busy  and  let  us  hear  from  you 
before  your  competitor  signs  up  for  De  Luxe 
Service. 

We  will  quote  you  on  quantities  of  500 
and  up  per  week. 


CAHILL-IGOE  CO. 


ma 


THE  HOME  OF  CICO  PRODUCTS 

117  W.  Harrison  St. 

iiiiiiniii 


CHICAGO 


7 


10 


EXHIBITORS  HERALD 


30  Stars  in  One  Bill! 

All  the  Great  Artists  of 
the  screen  from  Pickford 
to  Chaplin  appear  in  the 
de  luxe  feature  produc- 
tion assembled  by  the 
National  Association  of 
the  Motion  Picture  In- 
dustry. 

First  Showing,  Strand  Theatre, 
N.  Y.,  August  16 

This,  the  greatest  of  all 
box  office  attractions,  will 
be  sold  for  State  rights 
to  the  highest  respon- 
sible bidders. 

National  Association  Motion  Picture  Industry 

Times  Building,  New  York 


Special  Showing  at  the  Strand  Theatre 
through  the  courtesy  of 
Mr.  Harold  Edel,  Managing  Director 


Illiiuiliim  • 


_*  .<_  -«  - 


.THE    iNDEPENDClCF    -  FILM    TRADE    .PAP  Eft 


MAR  TIX  /.  0 


Published  Width  by  EDITORIAL  and  EXECUTTl'E  OFFICES 

EXHIBITORS  HERALD  CO.  203  South  Dearborn  S'reet.  Chicago 

Publication   Office:    1114  Xorth  BouL.  Oak  Park  Tel..  Harrison  7i55 


XEW  YORK  OFFICE 

l*SO  Broadway.     Tel..  Bryant  SHI 
fames  Bee  croft.  Manager 


Entered  as  second  class  matter  at  the  Post  Office 
at   Oak  Park,   III.,  under  the  Act  of  March  3,  1879 


SL'BSCRIPTIOX   PRICE  SI- 


YEA  R  L  Y 


Alt  editorial  cojj  and  correspondence,  and  advertising  copy  should  be  ad- 
dressed to  the  Chicago  office.  Insertion  in  following  issue  cannot  be  guaran- 
teed on  advertising  COPY   not  received  prior  to  6  p.  tn.  on  Tuesday  of  each 


Volume  V 


SEPTEMBER  1.  1917 


Number  10 


The  Indiana  Plan 

THE  Indiana  Exhibitors'  Mutual  Insurance 
Company,  backed  by  ten  of  the  most  repre- 
sentative insurance  concerns  in  the  United 
States,  gives  every  exhibitor  protection  on  his 
theater,  home  and  household  furniture;  also  a 
bonding  concern  guarantees  exchanges  payment 
for  film  service  of  all  members  of  the  Indiana 
branch  of  the  American  Exhibitors'  Association. 
This  bond  guarantee  offers  to  the  exchanges  a 
satisfactory  solution  of  the  "deposit  system." 
The  exchanges,  under  the  plan,  take  no  risks. 
If  an  exhibitor  books  a  film,  he  must  give  seven 
days'  notice  if  he  desires  to  cancel  it.  This  also 
is  a  boon  to  exchanges. 

Complete  harmony  exists  between  exchange 
managers  and  exhibitors  who  are  members  of 
the  A.  E.  A.  branch.  There  are  no  delin- 
quencies in  payment  for  service.  L.  H.  O'Don- 
nell  of  Washington,  Ind.,  is  responsible  for  the 
system,  which  he  perfected. 

When  theaters  burn  or  are  damaged,  the 
houses  and  everything  in  them  are  protected 
by  adequate  insurance.  Indiana  theater  owners 
enjoy  ideal  conditions,  under  which  they  can 
profitably  exhibit  pictures. 


Such  conditions  should  prevail  throughout 
the  entire  United  States.  Already  the  New 
Ycrk  and  Chicago  branches  of  the  A.  E.  A.  are 
adopting  the  Indiana  system,  and  before  the 
advent  of  1918,  it  is  predicted  by  the  officials  of 
this  new  business  organization,  perfection  of 
plans  to  make  the  Indiana  plan  national  in 
scope  will  have  arrived. 


Has  He  Quit? 

SAMUEL  H.  TRIGGER  has  resigned  the 
presidency  of  Ochs'  Manhattan  Local  in 
New  York.  He  resigned  after  making  a  con- 
vincing address  re."e;::r.^  the  ser.timer.t  c:  the 
business  men  of  the  American  Exhibitors' 
Association,  with  which  he  now  is  affiliated. 
Only  eight  members  of  the  Ochs  branch  were 
present.  Mr.  Trigger  told  these  eight  Ochs 
followers  that,  while  he  offered  no  olive  branch 
to  them  personally,  he  held  no  animosity 
against  them. 

Ochs'  trade  paper  now  declares  that  Mr. 
Trigger  has  resigned  as  president — but  has  not 
quit  the  Ochs  organization.  The  paper  even 
prints  Mr.  Trigger's  farewell  speech,  and,  more- 


|j  Free  Pulpit-Free  Press-FREE  PICTURES 


•  it/  ir-  n:-  r^^jc: 


.■-■/■-„-.-■„---  r,^Y--v--Y  _ 


12 


EXHIBITORS  HERALD 


Summary  of  Current  Issue 


News  of  the  Week 

Page 


Combine  Seeks  Industry  Control,  Says  A.  E.  A   13 

Moscow   Art  Theater  Plays  to   Be   Shown  in  United 

States  in  Russ  Films   14 

Peter  Jeup  Scores  Film  Reformers  at  Detroit  A.  E.  A. 

Meet   -  -   14 

All  Classes  of  Audiences  Flock  to  See  Fox's  "Jack  and 

the  Beanstalk"  at  New  York  Globe   15 

Stage  Play  Successes  Best  for  Screen  Adaptation,  Says 

William  A.  Brady  _   13 

Boycott  Music  Combine,  Advice  from  A.  E.  A   15 

$5,250,000  in  Pictures  a  Year  for  Mutual,  Says  Freuler..  16 

The  Right  Spirit  Shown  in  Pettijohn's  Letter   16 

Fox  Film  "The  Spy,"  with  Dustin  Farnum,  Shows  Sys- 
tem of  Germans  in  United  States   17 

E.  B.  Hatrick  Is  Made  Secretary  of  International   17 

Kerrigan  Breaks  Leg  in  Fall  from  Horse  at  Coast   17 

Sixth  Chapter  of  "The  Lost  Express"  Is  Near  Finish....  17 
Chicago  Exhibitors  Face  Problem  in  New  LTnion  Opera- 
tors' Wage  Scale   18 

Trigger  Quits  Ochs'  Local  in  New  York  City   19 

Helen    Holmes,    Daredevil    Film    Star,    Gets  Greater, 

Newer  Thrills  in  "Lost  Express"   19 

M.  H.  Hoffman  Opening  Exchanges  in  Boston,  Chicago, 

San  Francisco  and  Toronto  _   21 

Owl    Features,    Inc.,    Film    "Sin    Woman"    Opens  in 

Chicago    21 

Charles  E.  Davenport  Makes  Safety  Film  for  Rail- 
road   21 

Kenean    Buel    to    Direct    Fox    Child   Stars,   Jane  and 

Katherine  Lee,  in  Features   22 

"The    Cheese   Tamers"    Is   New    Bud    Fisher  Cartoon 

Comic  Scheduled  This  Week   22 

Film  Magazine  to  Issue  Novel  Reels  of  Stars   22 

"Magda,"  Widely   Known   Stage   Drama,   to   Be  First 

Clara   Kimball   Young  Film    23 

"The  Railroaders,"  with  George  Fawcett,  Is  Next  Big 

Selig  Dramatic  Feature   23 

George  Ade  Is  Essanay  Writer   23 

"Charity  Castle,"  with   Mary  Miles  Minter,  to  Reach 

Exhibitors  September  3   24 

Chaplin   Is  Fugitive  from  Justice  in  his  Forthcoming 

Mutual  Film   24 

W.  Christy  Cabanne  to  Produce  Own  Superhlm  Plays....  24 

R.  W.  Priest  Explains  State  Rights  Film  Operating   31 

Russian  Ambassador  to  Be  Guest  at  Showing  of  "Fall 

of  the  Romanoffs"  Film   34 

Fox  Adds  Two  Stages  to  Hollywood  (Cal.)  Lot   34 

Edna  Goodrich  Appears  in  a  Mutual  Eeature  Scheduled 

September  3  :   34 

Picture  Industry  War  Committee  Seeks  Trade's  Aid  for 

United  States  on  Food  Question   34 

N.  A.  M.  P.  I.  Films  of  Great  Scenes  Get  New  York 

Showing   .'.   36 

Paramount's  New  "Twisted  Thread"  Serial  Finished   36 

Reviews 

"Madam  Sherry,"  Authors  Film  Corporation  C.-D.,  five 

parts,  with  Gertrude  McCoy    25 

"Master  of  His  Home,"  Triangle  D.,  five  parts,  with 

William   Desmond    25 

"Pay  Me,"  Jewel  D.,  six  parts,  with  Dorothy  Phillips....  26 
"A  Trip  to  Chinatown,"  Selig-K-E-S-E*C,  two  parts....  26 
"The  Lost  Express,"  Signal-Mutual  Serial,  with  Helen 

Holmes   _  _   26 

"The  Guardian,"  World  D.,  five  parts,  with  Montagu 

Love   _   27 

"The  Girl  Without  a  Soul,"  Metro  D.,  five  parts,  with 

Viola  Dana   _  27 

"The  Mysterious  Miss  Terry,"   Paramount  C.-D.,  with 

Billie  Burke    27 

"The  Silent   Witness,"   Authors   Film   Corporation  D., 

ten  parts,  with  Gertrude  McCoy   28 

"Bab  the  Fixer,"  Horkheimer-Mutual  C.-D.,  five  parts, 

with  Jackie  Saunders   28 

Three  Century  Comedies,  Longacre  Distributing  Com- 
pany, two  parts   28 

"By   Right  of   Possession,"  Yitagraph   D.,  with  Mary 

Anderson    29 

"They're    Off,"    Triangle    D.,    five    parts,    with  Enid 

Bennett    29 

"The  Lair  of  the  Wolf,"  Butterfly  D.,  with  Donna  Drew  29 
"Mr.  Opp,"  Bluebird  D.,  five  parts,  with  Arthur  Hoyt 

and  Neva  Gerber  _   29 


Departments 

Recommendations  to  Insure  Against  Loss  by  Fire   20 

Film  Stock  Market   33 

Official  Cut-outs  by  Chicago  Censors  •.   33 

Week  at  Downtown  Chicago  Theaters   33 

Synopses  of  Current  Films   35 

Chicago  Trade  Events    37 

Canadian  Film  News    37 

Calendar  of  Feature  Releases  39—42 

News  of  Exhibitors  and  F.xchanges  43-44 


(Continued  from  preceding  page) 

over,  quotes  him  as  asking  the  eight  members 
present  to  join  him  in  the  A.  E.  A. 

If  Mr.  Trigger  quits  the  Ochs  organization, 
invites  its  members  to  join  the  A.  E.  A.  with 
him,  and  walks  out  vowing  never  to  return 
again  —  has  he  quit? 

*      *      *      *      *      *  T^ty 

Players'  Contracts 

'T'HROUGH  the  Actors'  Equity  Association 
*  the  actors  of  the  stage  have  won  a  deserv- 
ing victory  in  obtaining  a  contract  which  guar- 
antees a  square  deal  for  all.  In  these  days  of 
screen  stars  "jumping"  their  contracts  and  con- 
stantly changing  companies,  it  would  seem  a 
stronger  contract  should  be  devised  between  the 
producing  companies  and  their  employees, 
whereby  a  player  could  not  break  his  contract 
and  accept  another  engagement  without  proper 
notice. 

These  changes  would  be  of  mutual  benefit 
to  players  and  film  producers,  and  the  exhibitor 
in  the  end  will  profit  by  a  uniform  film  rental 
more  in  keeping  with  the  business  of  his  house. 
As  it  is,  he  builds  up  a  certain  clientele  for  cer- 
tain stars.  When  these  stars  shift  from  one 
company  to  another  he  is  compelled  to  change 
his  service  to  please  his  patrons,  and  with  each 
change  there  is  usually  a  marked  increase  in 
price.  The  exhibitor,  however,  cannot  raise  his 
price  of  admission  to  meet  the  advance,  and 
therefore  suffers  a  loss  with  each  change. 

$  $        $  ...A 

Fire  Precautions 

THERE  are  many  salient  points  in  the  rec- 
ommendations of  the  National  Fire  Protec- 
tion Association's  report  on  the  proper  handling 
and  storing  of  films  for  both  exhibitors  and 
exchangemen  which,  if  followed  out,  will  not 
only  reduce  the  loss  by  fire  occasioned  by  the 
carelessness  of  employees,  but  will  materially 
reduce  fire  insurance  premiums  now  demanded. 

The  "Herald"  suggests  that  these  articles, 
the  last  of-which  appears  in  this  issue,  be  posted 
in  a  conspicuous  place  for  the  guidance  of  em- 
ployees whose  duty  it  is  to  handle  daily  many 
reels  of  valuable  film  and  reduce  to  a  minimum 
the  fire  loss. 


:OMBINE  SEEKS  INDUSTRY  CONTROL,  SAYS  A.  E.  A. 

Gigantic  clique  of  "advance  deposit  film  men"  now 
scheme  to  "corner"  producing  and  exhibiting  fields, 
is  charge;  also  attacks  distributing  concern 

The  American  Exhibitors  Association,  in  a  sweeping  statement  just  issued,  charges: 

THAT  THERE  IS  A  GIGANTIC  COMBINATION  OF  "ADVANCE  DEPOSIT  FILM  MEN"  WHO  ARE 
\T  WORK  ON  A  SCHEME  TO  GAIN  CONTROL  OF  BOTH  THE  PRODUCING  AND  THE  EXHIBITING 
2NDS  OF  THE  MOTION  PICTURE  BUSINESS. 

The  statement  which  is  one  of  the  most  remarkable  documents  ever  addressed  to  the  exhibitors  of  America  also 
aunched  a  veiled  attack  upon  one  of  the  largest  producing  and  distributing  companies  for  its  policy  of  "separate 
idvance  deposits." 

The  statement  in  full  follows: 


The  officers  oi  the  American  Exhibitors'  Association  call  the  atten- 
tion of  every  motion  picture  exhibitor  in  America  to  the  tact  that 
Ive  have  knowledge  that  there  is  at  the  present  time  a  gigantic  scheme, 
Irarefullv  planned  and  being  put  into  execution,  whereby  a  tew 
[ADVANCE  DEPOSIT  FILM  MEN  aim  to  practically  control  the 
Ijntire  film  industry  in  both  the  PRODUCING  and  EXHIBITING 
Bnanches. 

This  menace  is  so  great  that  the  business  interests  of  every  exhib- 
itor, big  and  small,  are  at  stake,  and  unless  exhibitors  everywhere 
prganize  immediately  to  battle  this  COLOSSAL  TRL'ST,  eventually 
!  jur  theater  business  will  either  be  ruined  or  taken  away  from  us. 

Scheme  to  Promote  Through  Exhibitor 

These  ADVANCE  DEPOSIT  FILM  MEN.  not  content  with  the 
[millions  thev  have  alreadv  made  through  the  inequitable  and  disrep- 
utable method  of  DEMANDING  DEPOSITS  and  increasing  the  price 
■of  film  service,  now  plan  to  go  into  the  exhibiting  business  on  a  large 
[scale.  They  expect  to  promote  and  finance  this  proposition  entirely 
[through  the  exhibitor  from  the  Advance  Deposit  System  and  increased 
[price  of  film  service.  They  hope  to  have  a  theater  in  every  city  in 
the  L'nited  States,  and  the  money  for  this  scheme  will  all  come  out 
f  of  the  pocket  of  the  exhibitor. 

Briefly  their  scheme  is  as  follows  : 

1.  These  ADVANCE  DEPOSIT  FILM  MEN  are  now  con- 
tracting and  have  contracts  with  great  stars  for  exclusive  show- 
ing in  their  productions.  They  secure  these  stars  by  bidding  up 
salaries,  and  often  take  them  away  from  other  film  producers 
who  have  made  the  star,  and  now  ask  the  exhibitor  to  pay  the 
increased  salaries  by  doubling  the  cost  of  his  film  service. 

2-  Instead  of  the  advance  deposit  system  on  the  entire  pro- 
gram, as  we  have  had,  they  call  this  new  system  "Open  Booking 
Plan."  On  this  plan  you  pay  not  one  advance  deposit,  but  you 
pay  a  separate  advance  deposit  for  every  star.  In  this  way  this 
monopoly  proposes  to  gather  millions  and  millions  more  of  the  ex- 
hibitors' money.  These  advance  deposit  producers  are  multi- 
millionaires now  and  have  made  this  money  in  the  last  three  or 
four  years,  and  do  not  need  it  for  production  purposes. 

3.  They  plan  to  have  all  the  big  stars  and  all  the  big  theaters, 
for  this  advance  deposit  money  will  be  used  in  the  promotion  of 
motion  picture  theaters  all  over  the  United  States. 

Will  Oblige  Exhibitors  to  Quit 

Note. — Ninety  per  cent  of  the  motion  picture  exhibitors  today  are 
not  making  money.  The  increased  price  of  film  service  will  oblige 
many  to  sell  out  at  little  or  nothing.  The  monopoly  expects  to  crowd 
the  exhibitors  so  they  can  buy  their  theaters  cheaply,  or,  if  the  loca- 
tion is  not  satisfactory,  thev  will  put  in  a  fine  theater  of  their  own, 
use  their  stars,  and  do  all  this  WITH  THE  EXHIBITORS'  MONEY. 

Exhibitors,  are  you  going  to  allow  this;  Are  you  going  to  let 
this  so-called  open  booking  plan  swallow  you  whole? 

If  you  are  still  in  doubt,  consider  further  with  us  what  has  already 
been  done  in  the  past  through  the  advance  deposit  system. 

Before  the  advent  of  the  advance  deposit  system  an  exhibitor  couid 
rent  film  service  on  equitable  terms  and  contracts,  the  same  as  any 
legitimate  merchant. 

The  cost  of  production  and  distribution  was  about  one-tenth  of 
what  it  is  today. 

An  exhibitor  could  rent  service  at  reasonable  prices. 
.  If  an  exchange  did  not  send  a  film  in  time,  or  sent  out  scratched 
and  torn  film,  we  were  in  position  to  arbitrate  the  matter. 

If  a  film  was  not  up  to  standard  we  could  cancel. 

There  were  no  multi-millionaire  film  producers. 

There  were  no  million-dollar  stars  or  star  system. 

Exhibitors  were  prosperous. 

How  Millions  Were  Made 

Look  at  the  results  of  ithe  advance  deoosit  svstem  up  to  this  time.  > 
The  ADVANCE  DEPOSIT  FILM  PRODUCER  made  his  millions 
under  the  following  plan  : 

1.  He  would  contract  for  a  big  star  at  an  enormous  salary- 

2.  Through  great  advertisement  and  smooth  tongued  salesmen, 
exhibitors  were  promised  better  programs,  more  protection,  more 
opportunity  to  make  money,  etc.,  etc.  Gradually  the  exhibitors 
took  up  the  advance  deposit  system  and  placed  millions  of  dollars 
in  the  hands  of  the  manufacturers.  average  of  between-  $20,000.- 
000  and  $25,000,000  is  up  at  all  times  with  the  ADVANCE  DE- 
POSIT FILM  PRODUCERS. 

3.  The  advance  deposit  producers  took  our  money  and  spent  it 
with  reckless  abandon  and  extravagance,  because  it  is  easy  to 
spend  the  other  fellow's  money.  Furthermore,  it  is  an  unsound 
business  principle  to  finance  another  man's  business  and  put  your- 

11  it  his  mercy  at  the  same  time.  Film  service  has  doubled  and 
tripled  and  i5  entirely  too  high  today,  and  few  exhibitors  can  make 


4.   AH  the  great  stars  were  put  in  feature  programs  at  an  in- 
creased cost  to  the  exhibitor  of  100  to  500  per  cent,  all  with  the 
exhibitors'  money. 
In  short,  the  exhibitor  advanced  the  money  to  the  producers,  who 
became   multi-millionaires  without  risking  a  dollar,  because  they  se- 
cured the  big  stars  with  the  exhibitors*  money  and  then  made  the  ex- 
hibitor pay  an  increased  rental  of  100  to  500  per  cent  to  take  care  of 
the  waste  and  extravagance  and  unreasonable  salaries  incurred. 

Exhibitors,  are  you  going  to  allow  this  to  continue?  Are  you 
going  to  stand  for  the  proposed  double  increase  in  film  service?  Are 
you  going  to  put  up  a  new  advance  deposit  on  every  star? 

Deposit  Men  Going  Step  Further 

Every  exhibitor  can  now  see  that  we  should  never  have  put  up  a 
cent  of  advance  deposit ;  but,  not  content  with  what  has  been  done, 
these  same  ADVANCE  DEPOSIT  FILM  PRODUCERS  are  going 
one  step  further  in  what  they  call — 

The  new  open  booking  plan,  which  is  a  scheme  proposing  a  still 
further  increase  in  the  price  of  film  service  and  almost  countless 
advance  deposits.  Look  into  the  proposition  and  you  will  find  you  are 
asked — 

1.  To  pay  double  and  triple  the  amount  you  have  been  paying 
for  film  service ; 

2.  To  pay  a  separate  advance  deposit  on  each  star; 

3.  Again,  they  are  asking  you  to  finance  their  business  so  that 
they  can  put  up  the  salaries  and  get  all  the  big  stars. 

Result :  You  will  not  be  able  to  make  any  money  out  of  your 
theater,  which  is  part  of  the  scheme.  They  will  then  either  buy  you 
at  their  own  price,  and,  if  you  don't  sell,  or  your  location  don't  suit, 
they  will  build  a  beautiful  theater  in  your  own  city  against  you  and 
use  the  big  stars  in  this  theater  and  promote  the  whole  beautiful 
scheme  with  the  money  that  you  give  them  in  advance  deposits  and 
with  the  increased  price  of  film  service. 

Now,  exhibitors,  what  are  you  going  to  do  about  it? 

We  have  confidential  advice  that  options  for  theaters  have  been 
takepi  in  manv  cities.    Therefore  there  is  no  time  to  lose — we  must  act. 

EXHIBITORS  OF  AMERICA,  WAKE  UP! 

War  on  Advance  Deposits  Only  Salvation 

Are  you  going  to  let  this  monopoly  put  you  out  of  business? 
Are  you  going  to  stand  for  another  increase  in  the  price  of  film 
service? 

Are  you  going  to  work  all  your  life  for  big  stars  and  advance  de- 
posit film  producers  and  then  let  them  finally  take  your  business  away 
from  you? 

Surelv  vou  have  enough  red  blood  and  fight  in  vou  to  save  vour  own 
child. 

Bring  your  Americanism  into  play  ! 

You  now  have  the  opportunity  to  crush  this  monster  before  it 
crushes  you. 

Exhibitors,  follow  this  plan: 

1.  Cancel  at  once  any  service  demanding  an  advance  deposit. 

2.  We  must  be  organized  and  act  in  unity.  Join  the  American 
Exhibitors'  Association  immediately. 

3.  Call  a  meeting  in  your  city  and  begin  to  fight  the  advance 
deposit  and  big  star  system  with  all  your  might. 

4.  Refuse  to  stand  for  an  increase  in  film  service. 

5.  Refuse  to  book  any  film  service  where  an  advance  deposit  is 
asked. 

6.  Refuse  the  service  of  big  stars. 

7.  Send  the  name  of  anyone  in  the  film  business  who  is 
starting  theaters,  so  we  can  notify  all  exhibitors  to  use  no  service 
of  film  men  who  are  going  into  the  theater  business. 

Encourage  the  Fair  Producer 

Here  are  some  facts: 

1.  We  don't  need  the  great  stars,  but  they  need  us.  If  we 
never  showed  another  picture  with  a  great  star,  the  motion  pic- 
ture industry'  would  not  die,  but  would  grow  more  prosperous,  es- 
pecially to  the  exhibitors.  Therefore,  down  with  the  big  star 
system. 

2.  There  are  millions  of  feet  of  film  that  have  never  been 
shown,  which  is  equal  and  better  than  the  high-priced  service  of 
the  ADVANCE  DEPOSIT  PRODUCER  with  his  big  stars.  This 
service  can  be  bought  at  reasonable  prices,  and  if  you  will  only  use 

.  it  instead  of  the  high-priced  service  we  will  soon  be  able  to  make 
money  again.    Therefore,  encourage  the  FAIR  producer. 

3.  We  want  to  hear  from  every  film  producer  who  is  willing  to 
eliminate  the  advance  deposit  system,  and  especially  those  produc- 
ers who  do  not  use  and  are  against  the  advance  deposit  system, 
because  we  believe  they  should  have  all  of  our  business. 

A  final  word :    Every  exhibitor  in  the  L"nited  States  is  requested'  to 
immediately  enlist  into  membership  of  the  American  Exhibitors'  Asso- 
ciation.    We  are  an  exhibitors'  organization  and  must  depend  solely 
(  Continued  on  page  32,  column  2) 


14 


EXHIBITORS  HERALD 


GREAT  MOSCOW  ART  THEATER  PLAYS  TO  BE 

SHOWN  AMERICA  IN  NEW  RUSSIAN  FILMS 


Productions  Artistically  Made  by  Most  Notable  Players  of 
New  Republic  to  End  Antagonism  Against 
Foreign  Products 


The  film  productions  of  the  Mos- 
cow Art  Theater,  Russia,  described 
by  Collier's  Weekly  as  the  pioneer 
in  intelligent  realism  and  one  of  the 
foremost  theaters  of  the  world,  are 
to  be  shown  soon  in  America  to  dis- 
sipate the  attitude  of  antagonism  to 
foreign  films  long  manifested  by  ex- 
hibitors and  their  patrons. 

Competent  critics  who  have  seen 
the  half  dozen  productions  which  N. 
S.  Kaplan  has  prepared  from  the 
more  than  fifty  negatives  which  he 
brought  from  Moscow  several  weeks 
'ago,  say  that  he  will  succeed  in  im- 
pressing American  exhibitors  and 
theatergoers  with  the  fact  that  Rus- 
sian art  films  are  consistently  of  a 
high  and  popular  standard,  that  they 
reveal  the  highest  and  best  taste  in 
studio  preparation,  are  based  on 
masterpieces  of  literature  and  present 
unusually  capable  actors  in  a  system 
that  makes  for  real  artistic  direction. 

Atmosphere  Is  Real 

The  atmosphere  of  the  pictures  is 
real  and  natural  and  there  is  no  at- 
tempt to  make  them  appear  anything 
but  what  they  are,  true  pictures  of 
Russian  life  with  all  its  struggles  and 
passions,  ambitions,  successes  and 
failures,  always  logical,  it  is  said. 

\Yith  the  handicap  of  an  unfamiliar 
tongue  Nazirhoff — recognized  now  as 
the  famous  American  star  of  stage 
and  screen,  Nazimova — delivered  her 
message;  without  it  Mr.  Kaplan  pre- 
sents his  Moscow  Art  Theater 
players. 

They  will  be  seen  in  America  in 
more  than  fifty  plays  based  on  the 
writings  of  the  greatest  Russian 
authors.     They   will  present  Russia 


as  it  is  and  not  as  American  directors 
have  consistently  misrepresented  the 
new  republic  to  be. 


MME.  NATALIA  LESIENKO 
(Russian  Art  Film  Corp.) 

Mozukin  Appears 

The  players'  names  will  bear  repe- 
tition because  of  the  assurance  that 
they  will  duplicate  here  the  popu- 
larity which  has  made  a  government 
jealous  of  their  art  keep  them  at 
home.  One  man  stands  at  the  head 
of  the  stage  in  Russia.  He  is  Mozu- 
kin. He  will  be  seen  often  in  the 
Russian  Art  repertory. 

Of  the  women  whose  natural 
talents  have  been  developed  by  the 
government  are  Lesienko,  Colodna. 
Fetner,  Orlova,  Karabanava,  Nelska 
and  Zovska. 


PETER  J.  JEUP  SCORES 
FILM  REFORMERS  AT 
DETROIT  A.  E.  A.  MEET 


j  New   Branch  to   Replace  Ochs 
League  in  City  and  State 
Is  Prediction 

B  Declaring  that  the  motion  pic-  B 
B  ture  business  "is  being  hampered  B 
B  by  uninformed  persons  and  or-  B 
H  ganizations  and  socalled  reform-  B 
g  ers  who  are  in  the  reforming  J 
H  game  for  a  living,"  Peter  J.  =_ 
f|  Jeup  at  a  meeting  of  the  Dc-  jj 
B  troit  branch  of  the  American  Ex-  B 
H  hibitors'  Association  held  at  the  B 
8  Hotel  Statler  last  week  pointed  B 
B  out  the  need  of  a  strong  or-  B 
H  ganization  "to  combat  the  at-  §j 
|  tacks  of  old  maids  and  paid  re-  B 
■  formers." 
Bj  "The  great  educational  work  B 
B  of  motion  pictures  should  not  B 
Bj  be  held  back  by  these  disgrun-  B 
B  tied  people,"  added  Mr.  Jeup.  B 
J  The  new  local  association  will  B 
B  replace  the  former  Detroit  B 
BJ  branch  of  the  Ochs  league.  Or-  B 
B  ganization  work  was  effected  by  B 
B  Mr.  Jeup.  It  has  been  proposed  B 
jj  to  extend  the  limits  of  the  De-  B 
=  troit  association  to  cover  all 
B  Michigan.  The  A.  E.  A.  will  B 
B  hold  its  1918  convention  in  De-  B 
1  troit. 


Some  elaborate  plans  are  under  way 
for  the  Motion  Picture  Exhibitors 
League  convention,  to  be  held  in  St. 
John  September  9  and  10.  At  a  recent 
meeting  held  in  the  Imperial  Theater, 
St.  John,  tentative  arrangements  were 
made  and  the  entertainment  commit- 
tee was  appointed.  The  business  ses- 
sion of  the  league  will  be  held  in  the 
Board  of  Trade  rooms,  lectures  and 
addresses  to  be  given  in  the  Imperial 
Theater.  Among  the  entertainment 
plans  is  a  sail  on  the  beautiful  St. 
John  river.  Arrangements  have  also 
been  made  to  entertain  the  visiting 
delegates  to  a  motor  drive  throughout 
the  city. 


THREE  SCENES  FROM  FORTHCOMING  MUTUAL  PRODUCTIONS 


Left  to  Right — Mary  Miles  Minter  and  Support  in  Scene  from  "Charity  Castle,"  an  American  Film.     Edna  Goodrich  in  "Reputation."     A  Big 
Scene  from  "The  Spectre  of  Suspicion,"  with  Gail  Kane,  the  American  Star  (Mutual) 


EXHIBITORS  HERALD 


15 


ALL  CLASSES  OF  AUDIENCES  FLOCK  TO  SEE 

"JACK  AND  BEANSTALK"  AT  GLOBE  IN  N.  Y. 


Never  in  the  history  of  theatricals 
has  there  been  such  divisions  in  the 
makeup  of  audiences  as  at  "Jack  and 
the  Beanstalk,"  the  William  Fox  fairy 
film  of  1917,  now  playing  at  the  Globe 
Theater  in  New  York. 

The  attendance  at  the  daily  mati- 
nee performances  consists  of  ninety 
per  cent  children,  while  the  audiences 
in  the  evening  are  made  up  of  ninety- 
five  per  cent  adults.  This  spectacle 
possesses  the  quality  of  being  able  to 
hold  the  interest  of  young  and  old 
alike,  it  is  said. 


"The  history  of  motion  picjure  suc- 
cess," said  W  illiam  A.  Brady,  director 
general  of  World-Pictures  Brady- 
Made,  "is  that  the  biggest  and  most 
enduring  hits  are  screen  adaptations 
of  stories  which  have  been  highly  fa- 
vored by  the  public  in  the  speaking 
theater.  This  applies  not  alone  to  pro- 
gram features  but  to  special  price  pic- 
tures, and  the  fact  accounts  for  the 
sha'rp  competition  always  in  progress 
to  secure  the  picture  rights  to  stage 
plays. 

"All  this  is  preliminary  to  the  an- 
nouncement that  World  Pictures  will 
immediately  present  an  altogether  re- 
markable series  of  screen  versions  of 
dramas  which  have  enjoyed  big  ca- 
reers in  the  oral  theater.  Betwcor. 
Scrte;:ibcr  17  and  October  15  we  shall 


Grandfathers,  grandmothers,  fath- 
ers, mothers  and  c+iildren  have  found 
"Jack  and  the  Beanstalk"  at  the  Globe 
a  most  entertaining  comedy,  it  is  de- 
clared. 

To  the  band  of  Fox  kiddies  who 
made  this  picture  in  California,  it 
was  a  stern  drama.  To  them  it  was 
not  acting,  but  playing  "make  be- 
lieve"— playing  with  all  the  serious- 
ness and  fun  that  children  can  get 
out  of  an  imaginative  flight  into  that 
wonderful  "Land  of  Make  Believe." 


publish  no  less  than  four  such  produc- 
tions, and  I  desire  to  invite  the  closest 
of  scrutiny  as  to  their  quality. 

Alice  Brady  in  First 

*'  'Betsy  Ross.'  starring  Alice  Brady, 
will  be  the  first  of  the  series,  to  be 
followed  by  'The  Corner  Grocery,' 
with  Lew  Fields  and  little  Madge 
Evans  in  the  stellar  roles. 

"The  third  in  the  set  will  be  'Shall 
We  Forgive  Her?'  acted  by  June  Ei- 
vidge  and  Arthur  Ashley  as  the  leads, 
with  John  Bowers  in  an  important 
role.  Carlyle  Blackwell,  Evelyn  Gree- 
ley and  little  Madge  Evans  , will  ap- 
pear in  a  screen  version  of  Frances 
Hodgson  Burnett's  novel,  'The  Bur- 
glar,' as  the  final  picture  of  the  series, 
said  to  be  one  of  the  greatest  suc- 
cesses of  the  American  stage." 


|  BOYCOTT  MUSIC 
|    COMBINE,  ADVICE  j 
FROM  THE  A.  E.  A.  % 


g      Boycott  the  music  publishers  g 

B  who  demand  a  tax  of  10  cents  g 

g  per  seat  on  a  per  annum  basis  B 

|  for    playing    their    copyrighted  g 

g  music,  is  the   message   of  the  B 

g  American  Exhibitors  Associa-  g 
J  tion  to  theater  owners. 

B      The  combine  of  music  pub-  g 

B  lishers  which  will  get  more  than  B 

■  $1,000,000  from  exhibitors  who  g 
B  play  the  combine's  music  cannot  g 
g  be  beaten  in  court,  owing  to  the  B 
g  fact  that  the  Supreme  Court  has  g 
B_  ruled  that  under  the  U.  S.  copy-  g 
g  right  laws  the  publishers  can  B 
B  collect  from  any  cafe,  dance  g 
B  hall  or  theater  10  cents  per  seat  B 
B  for  playing  such  music.  ■ 
g  The  publishers  not  in  this  B 
B  combine  who  will  not  tax  exhib-  g 
B  itors  10  cents  a  seat  are  as  fol-  g 
g  lows: 

■  Will  Rossiter 

g      Charles  Fischer 

B      Sherman  Music  Company 

B      Oliver  Ditson 

B      Exhibitors  are  asked  to  com-  g 

g  municate  with  any  branch  of  the  B 

g  American    Exhibitors    Associa-  g 

B  tion,  and  they  will  be  given  lists  g 

g  of  big  publishers  who  handle  g 

g  every  variety  of  suitable  music  g 

g  which  can  be  played  without  tax.  g 

B      Exhibitors     are    further     re-  g 

B  quested  by  the  A.  E.  A.  not  to  E 

g  permit  "song  pluggers"  to  sing  g 

§§  the  songs  of  the  combine  in  the  g 

g  theater.  g 

^  nMnuuniiiiiiniiiiLLniiTHntuiMiiJiTiruiiiiniNiiTiiiiiniiniiiiiitiiinniiaiiiinjiMijniiiiirHMiKii^* 


STAGE  PLAY  SUCCESSES  BEST  FOR  SCREEN 

ADAPTATION,  DECLARATION  OF  W.  A.  BRADY 


Between  September  17  and  October  15  World  to  Publish 
Four  Such  Productions;  Alice  Brady  Appears 
in  "Betsy  Ross,"  First  of  Series 


THREE  SCENES  FROM  THE  WILLIAM  FOX  SPECTACLE  "CLEOPATRA 


TH EDA  BARA  AS  CLEOPATRA,  AND  SUPPORT,  IX  HISTORICAL  ROMANCE  PLAY  OF  THE  NILE,  TO  BE  ISSUED  TO 

EXHIBITORS  IX  OCTOBER   (William  Fox) 


16 


EXHIBITORS  HERALD 


$5,250,000  IN  PICTURES  A  YEAR  FOR 

MUTUAL  SCHEDULE,  SAYS  JOHN  R,  FREULER 


Concern  Will  Publish  Two  Big  Features  Weekly,  Commenc- 
ing September  3;  New  Policy  Based  on  Confidence 
of  Future  Prosperity  of  Industry 


Five  and  a  quarter  of  a  million  dol- 
lars' worth  of  feature  productions  a 
year  will  be  marketed  by  the  Mutual 
Film  Corporation,  according  to  a 
policy  effective  September  3,  it  is  an- 
nounced from  the  Chicago  offices  of 
John  R.  Freuler,  president  of  that 
concern. 

Mr.  Freuler  also  announces  the 
complete  schedule  of  films  for  two 
months  at  this  rate,  including: 

September  3:  Mary  Miles  Minter 
in  "Charity  Castle,"  beginning  of  a 
new  series  of  Mutual-American  pro- 
ductions and  the  first  Minter  picture 
under  the  direction  of  Lloyd  Ingra- 
ham,  late  of  Fine  Arts. 

Edna  Goodrich  in  "Reputation,"  the 
first  of  the  series  of  Mutual  star  pro- 
ductions featuring  the  stage  notable. 
"Reputation"  is  the  story  of  a  small 
town  girl  who  goes  to  the  city  and 
comes  back  with  a  reputation. 

September  10:  Gail  Kane  in  "The 
Specter  of  Suspicion,"  the  fifth  of  the 
series  of  Mutual-American  star  pro- 
ductions in  which  Miss  Kane  plays 
the  leading  role.  "The  Specter  of 
Suspicion"  deals  with  a  bride  whose 
family  closet  is  the  abiding  place  of 
a  skeleton  and  furnishes  the  basis  for 
a  thrilling  drama. 

Ann  Murdock  in  "Outcast,"  the  first 
of  the  Charles  Frohman  stage  suc- 
cesses in  motion  pictures.  "Outcast" 
is  a  picture  adaptation  of  the  Broad- 
way hit.  Miss  Murdock  is  supported 
by  an  all-star  cast. 

September  17:  Juliette  Day  in 
"The  Rainbow  Girl,"  which  is  the 
first  of  the  Mutual-American  produc- 
tions starring  the  Broadway  favorite, 
Juliette  Day. 


Margarita  Fischer  in  "The  Girl  Who 
Couldn't  Grow  Up,"  the  fifth  of  the 
series  of  Pollard-Mutual  star  produc- 
tions featuring  Margarita  Fischer. 

September  24:  William  Russell  in 
"Sands  of  Sacrifice,"  a  five-reel  drama 
starring  the  Mutual-American  player. 

Julia  Sanderson  in  "The  Runaway," 
the  second  of  the  Frohman  produc- 
tions and  the  first  of  the  series  fea- 
turing Miss  Sanderson.  "The  Run- 
away" is  the  picturization  of  the 
stage  success  of  the  same  title  in 
which  Miss  Sanderson  scored  on 
Broadway. 

October  1 :  Mary  Miles  Minter  in 
"Her  Country's  Call,"  the  second  of 
her  new  series  of  Mutual-American 
star  productions  in  which  Miss  Min- 
ter carries  the  role  of  a  patriotic  lit- 
tle girl. 

Edna  Goodrich  in  "Queen  X,"  the 
second  of  the  series  of  productions 
starring  Miss  Goodrich.  "Queen  X" 
is  from  the  story  by  Edwin  M.  Stan- 
ton, assistant  United  States  attorney 
of  New  York,  who  conducted  a  cru- 
sade against  smugglers  and  put  his 
experiences  into  a  five  reel  photo- 
drama. 

October  8:  Gail  Kane  in  "Southern 
Pride,"  sixth  of  the  Mutual-American 
series  starring  the  Broadway  player, 
in  which  she  plays  the  role  of  a  beau- 
tiful southern  girl. 

Anita  King  in  "The  Girl  Angel," 
first  of  a  new  series  of  Mutual-Hork- 
heimer  productions. 

October  15:  Juliette  Day  in  "Betty 
and  the  Buccaneers,"  a  story  of 
pirates,    produced    at    the  Mutual- 


American  studios  under  the  direction 
of  Rollin  S.  Sturgeon. 

Margarita  Fischer  in  "The  Miracle 
of  Life,"  sixth  of  her  series  of  pro- 
ductions. 

October  22:  William  Russell  in 
"The  Sea  Master,"  the  second  of  the 
new  series  of  William  Russell  pro- 
ductions, in  which  he  appears  as  an 
entirely  new  sort  of  a  hero. 

Ann  Murdock  in  "The  Beautiful 
Adventure,"  the  second  of  Miss  Mur- 
dock's  productions  and  the  third  of 
the  Charles  Frohman  stage  successes 
in  motion  pictures. 

pIllllllllllKIIIB 

The  Right  Spirit! 


Ej  Wm.  Fait,  Jr.,  Treas., 

jj  American  Exhibitors' Association,  1 

|  Utica,  N.  Y. 

g  Dear  Mr.  Fait:  Immediately  | 
jj  upon  assuming  the  office  of  Gen-  1 
g§  eral  Manager  of  the  American  3 
g  Exhibitors'  Association,  I  pre-  1 
§§  pared  cost  estimates  for  the  va-  1 
|  rious  work  planned. 
f§  Considering  that  the  organiza-  1 
1  tion  is  new,  that  many  expendi-  g 
§§  tures  of  moneys  will  necessarily  B 
jj  be  made  the  first  year  that  will  3 
jj  not  be  repeated,  coupled  with  the  1 
g  fact  that  thus  far  all  funds  have  3 
j  consisted  largely  of  individual  g 
3  exhibitors'  contributions  in  addi-  3 
g  tion  to  dues,  I  have  decided  the  jj 
fj  following: 

g  That,  as  your  general  manager,  j 
g  I  will  return  to  you,  as  treasurer,  §j 
H  each  month,  the  difference  be-  jj 
g  tween  my  salary  as  fixed  and  1 
1  guaranteed  at  Chicago,  and  the  3j 
gj  sum  of  one  hundred  dollars  per  B 
■  week. 

g      I  have  been  so  unselfishly  sup-  3 
g  ported  in  the  work  to  date  by  g 
3  our  officers  and  individual  exhib-  g  ■ 
gj  icors  who  have  given  their  time  g  4 
g  and  money  to  this  cause,  as  to  |  I 
j|  feel  that  I  want  to  really  be  one  g  I 
BJ  of  them  and  "Do  my  bit."    The  g  '  a 
jj  money  thus  saved  can  be  used  to  3 
fj  good  advantage  for  other  pur-  Bji 
3  poses,  and  all  I  ask  in  return  is  a  g 
fj  continuation   of   the   support    I  3 1 ! 
pj  have  had,  and  your  belief  that  my  J 
3  heart  is  in  this  effort  to  build  up  3 
Bj  a  Business  Organization  of  Ex-  1 
1  hibitors   that   will   BE    SOME-  | 
1  THING  and  DO  THINGS, 
g      I  am  sending  a  copy  of  this  J 
g  letter  to  President  Wells,  and  I  1 
gj  take  it  that  I  have  authority  to  §  ' 
3  do    the    above    without    official  I 
Bj  sanction  of  our  directors, 
g      My  enclosed  statement  shows  a  1 
Bj  substantial  balance,  and  I  ear-  I 
g  nestly  desire  to  maintain  it. 
3     With  kindest  personal  regards,  | 
g  I  am, 

Very  truly  yours, 
g      (Signed)    Chas.  C.  Pettijohn,  §■ 
General  Manager,  j 

P^irani  ini  riimi  1111  h  n  n  Mf  i  n  ritrni  tinf  niiitiiiuiiuitiif if  nninnnif inHmraMiiiflniiini  n  1 1  < ' :  H 


THREE  STARS  APPEARING  IN  NEW  LION  COMEDIES 


LEFT  TO  RIGHT— NATHAN  DFW1XG,  GLORIA  GAVE  AXD  CHARLES  PRETCHEI. 

(The  A.  Kay  Company) 


EXHIBITORS  HERALD 


17 


OX  FILM, 


THE  SPY,"  WITH  DUSTIN  FARNUM, 
SHOWS  SYSTEM  OF  GERMANS  IN  U.  S. 


pecial  Issue  Propaganda  Picture  First  Published  to  Trade 
August  19,  Is  from  Pen  of  George  Bronson- 
Howard,  Noted  Fiction  Writer 


e  appropriation  by  the  United 
s  Government  of  millions  of  dol- 
in  recent  weeks  to  seek  out  and 
ot  the  German  spy  system  in  the 
nited  States,  has  led  William  Fox 
produce  a  vitally  important  photo- 
ama,  "The  Spy."  Dustin  Farnum 
pears  in  the  title  role. 
The  picture  is  a  special  issue,  and 
st  published  on  August  19.  Those 
ho  have  seen  the  new  screen  drama 
the  private  showings  which  Mr. 
ox  has  given,  are  unstinting  in  laud- 
g  it  as  one  of  the  best  features  ever 
ojected.  This  film,  showing  how 
e  German  secret  service  works 
ithin  the  United  States,  is  in  six 
els. 

Film  Sounds  a  Warning 

Mr.  Fox's  purpose  in  having  "The 
py"  filmed  is  to  sound  a  strong, 
Icar  note  of  warning  to  America; 
ot  to  the  authorities,  for  they  are 
:ouring  the  country  for  the  foreign 
gents,  but  to  the  American  people, 
•ho  do  not  yet  realize  the  grip 
•hich-  a  vicious  ring  is  fast  obtain- 
To  make  certain  that  the  message 
:achcd  the  goal  for  which  it  was  in- 
:nded,  Mr.  Fox  got  the  story  from 


George  Bronson-Howard,  the  noted 
author,  who  came  into  possession  of 
his  material  while  on  a  mission  for 
the  national  government.  Mr.  How- 
ard spent  a  year  in  Berlin  and  in 
Potsdam,  where  the  German  emperor 
resides,  and  was  in  intimate  touch 
with  the  workings  of  the  kaiser's 
agents. 

Richard  Stanton  Directed 
Richard  Stanton,  veteran  filmmaker, 
was  in  charge  of  the  direction.  The 
cast,  in  addition  to  Dustin  Farnum, 
contains  in  the  chief  roles  Winifred 
Kingston,  William  Burress.  Charles 
Clary,  Howard  Gave  and  William  E. 
Lowry. 

The  story  of  "The  Spy"  is  a  vivid 
narrative  of  Mark  Quaintance's  patri- 
otism. Mark  is  a  clubman  suddenly 
called  on  to  prove  his  mettle.  The 
Patriots'  League,  of  which  he  is  a 
member,  finds  that  the  United  States 
is  infested  with  thousands  of  spies  and 
undertakes  to  learn  who  and  where 
they  are.  Quaintance  volunteers  to 
go  to  Berlin  and  obtain  the  book 
known  to  have  the  name  of  every 
spy  in  America.  There  is  a  big  ro- 
mance running  through  the  action  of 
the  play. 


1.  B.  HATRICK  IS 
MADE  SECRETARY 
OF  INTERNATIONAL 


E.  B.  Hatrick  has  been  made  sec- 
etary  of  the  International  Film  Serv- 
fce,  Mr.  Hatrick's  experience  covers 

wide  range  of  newspaper  and  film 
ctivitics.  For  several  years  he  was 
mployed  as  a  reporter,  telegraph  cdi- 
)r  and  bureau  manager  on  the  United 
'ress  Association. 

In  1909  he  left  that  organization 
o  accept  a  position  as  editor  of  the 
learst  Syndicate  and  in  that  capac- 
ty  he  took  charge  of  the  news  pho- 
ograph  departments  of  the  various 
learst  newspapers  and  welded  them 
ito  one  organization  for  the  gather- 
ng  and  distribution  of  photograph 
ilustrations  for  newspapers  and  mag- 
zines.  This  organization  secured 
ome  of  the  most  notable  beats  in 
he  history  of  the  newspaper  world, 
ncluding  such  famous  pictures  as  the 
'cott  South  Pole  expedition,  sinking 

f  the  battleship  Audacious,  the  de- 
duction of  the  German  battleship 
Sluecher  in  the  battle  of  the  North 
tea,  first  pictures  of  the  German  in- 
asion  of  Belgium,  etc. 


"A  RICH  MAN'S  PLAYTHING" 
NEXT  VALESKA  SURATT  FILM 

Valeska  Suratt's  newest  William 
Fox  feature,  on  which  work  was  be- 
gun a  short  time  since,  has  been  titled 
"A  Rich  Man's  Plaything."  Randolph 
Lewis  wrote  the  story  and  Carl  Har- 
baugh  is  the  director. 


KERRIGAN  BREAKS 
LEG  IN  FALL  FROM 
HORSE  AT  COAST 


A  telegram  was  received  at  the 
Xew  York  offices  of  Paralta  Plays 
August  11,  stating  that  J.  Warren 
Kerrigan,  the  star  of  the  J.  Warren 
Kerrigan  Feature  Corporation,  broke 
his  leg  by  the  fall  of  a  horse  he  was 
riding  near  Santa  Barbara,  Cal.  He 
has  been  taken  to  the  Cottage  "Hos- 
pital in  that  city,  where  he  will  prob- 
ably be  confined  for  the  next  six 
weeks. 

Mr.  Kerrigan  had  just  finished  his 
second  Paralta  play,  Frederic  Cha- 
pin's  "Turn  of  a  Card,"  and  had  gone 
out  into  the  country  about  Santa  Bar- 
bara in  the  cool  of  the  evening  for  a 
ride  with  some  members  of  his  com- 
pany. 


SIXTH  CHAPTER  OF 
THE  LOST  EXPRESS' 
IS  NEAR  FINISH 

The  Helen  Holmes  company  is 
completing  the  sixth  episode  of  their 
serial  "The  Lost  Express."  This 
chapter  will  be  published  under  the 
chapter  title,   "High  Voltage." 

As  the  name  implies,  electricity 
will  play  an  important  part  in  the 
episode.  The  apparatus  necessary  for 
the  climactic  scenes  could  not  be  se- 
cured in  Los  Angeles  and  a  rush  or- 
der had  to  be  sent  to  the  manufac- 
turers in  San  Francisco  that  the  com- 
pany might  secure  exactly  what  was 
needed.  Ten  scenes  were  made  with 
the  expensive  machine  after  which  it 
was  returned. 

The  expense  thus  entailed  made  the 
few  scenes  the  most  expensive  ever 
staged  by  the  Signal  corporation  in 
respect  to  "props." 


DUSTIN  FARNUM  IN  THE  FOX  FEATURE,  "THE  SPY' 


Scenes  from  the  Timely  American  Drama  Written  by  George  Bronson-Howard    (William  Fox) 


18 


EXHIBITORS  HERALD 


CHICAGO  EXHIBITORS  FACE  PROBLEM  IN 

NEW  UNION  OPERATORS'  WAGE  SCALE 


Increase  of  Dollar  per  Show  Over  Old  Rate,  with  Supper 
Money,  and  Time  and  Half  Pay  for  Over- 
time, Starts  October  1 


The  projection  operators'  new  wage 
scale,  which  demands  of  all  Chicago 
exhibitors  $4  a  night  per  show  and 
time  and  a  half  pay  for  overtime  work, 
was  'brought  before  exhibitors  this 
week  by  Chicago  Local  110.  The  new- 
wage  scale,  which  goes  into  effect  Oc- 
tober 1,  1917,  now  is  being  taken  up 
with  the  union  relative  to  certain  ob- 
jectionable features  by  the  Chicago 
branch  of  the  American  Exhibitors 
Association. 

Exhibitors  Warned 

President  Schoenstadt  of  the  Chi- 


cago A.  E.  A.  branch,  at  a  meeting 
Friday,  warned  exhibitors  not  to  enter 
into  any  separate  agreement  with  the 
operators'  union,  but  co-operate  with 
the  organization  in  meeting  with  the 
situation. 

A  committee  of  four  has  been  se- 
lected to  meet  the  union  committee  in 
an  effort  to  secure  some  changes  in 
the  new  scale.  The  A.  E.  A.  commit- 
tee is  composed  of  L.  H.  Frank,  Maur- 
ice A.  Choynski,  George  Henry  and  A. 
J.  Krug. 

These  men  will  seek  to  bring  about 


a  plan  whereby  operators  can  be  paid 
— at  the  new  wage  scale — for  handling 
projection  machines  for  four  and  a 
half  hours,  instead  of  four  hours.  This 
means  an  extra  half  hour,  which  is 
necessary  to  run  off  a  feature  pro- 
gram, without  the  added  time  and  a 
half  pay  for  overtime.  If  this  point 
can  be  arranged,  says  Mr.  Choynski,  it 
will  facilitate  matters  greatly. 

Seeks  Extra  Half  Hour 
The  new  wage  scale  gives  the  oper- 
ators a  $1  advance  over  the  former 
scale.  Where  the  old  scale  gave  oper- 
ators $3  for  working  from  7  p.  m.  to 
11  p.  m.,  and  $2  for  matinees  from  2 
p.  m.  to  5  p.  in.,  they  now  will  receive 
a  dollar  advance,  75  cents  for  supper, 
and  for  overtime  they  will  get  time 
and  a  half  pay. 

The  A.  E.  A.  committee  will  seektel 
get  an  extra  half  hour  added  to  the 


scale  without  pay  and  then  adhere 
the  scale  as  originally  planned. 


u 


HERE  IS  NEW  OPERATORS  WAGE  SCALE  ADVANCE  WHICH 
CHICAGO  EXHIBITORS  MUST  PAY  STARTING  CCT.  1,  1917 


This  new  wage  scale  of  projection  machine  operators  of  Chicago  Local  110,  which  goes  into  effect  October 
1,  1917,  which  is  outlined  below  has  been  presented  to  the  American  Exhibitors'  Association  branch  of  Chicago 
for  consideration.    The  Chicago  A.  E.  A.  will  confer  with  the  union  officers  concerning  changes. 

Outline  of  New  Scale  Special  shows — Election  night.   Xew   Year's  Eve,  etc.,  after  the 

Straight  Picture  Shows                                 To  Be  Known  as  Class  A  regular  four  hours  have  expired,  the  rate  will  be  double  time  for  each 

Shift  Theaters  Only  hour  or  fraction  thereof,  or  $1.^0  per  hour. 

8  hours,  at  75c  per  hour,  not  less  than  $42.00  .    Less  No  member  of  this  union  will  be  permitted  to  carry  films  under 

7  hours,  at  75c  per  hour,  not  less  than                              36.75  [    than  any  circumstances,  and  no  operator  shall  be  permitted  to  carry  films 

6  hours,  at  75c  per  hour,  not  less  than                              31.50  f  300  outside  of  the  theater.  ,  o     ..  * 

5  hours,  at  75c  per  hour,  not  less  than                            26.25  )   Seats  .  A»  matl"eeA'  four  h?urs  °r  less.  ( including  Sunday),  must  be 

paid  for  at  $3.00  per  matinee  ;  if  continuous  through  the  supper  hour, 

EXTRA  $3.75. 

$2  additional,  houses  having  from    300  to    900  seating  capacity  Evening  performances  to  consist  of  four  hours  or  less. 

4  additional,  houses  having  from    900  to  1500  seating  capacity  Matinee  performances  to  consist  ot  four  hours  or  less 

7  additional,  houses  having  from  1500  and  over  seating  capacity  No  member  of  this  union  will  be  permitted  to  do  work  of  any  kind 

Single  Shift  Houses                                                  Known  as  Class  B  outside  of  the  operating  room,  or  to  do  electrical  work. 

500  seats  or  less— 7  nights,  at  75c  per  hour,  not  less  than  $21.09  Operators    working  before   or   after    the    time   specified    in  this 

300  to  900  seats— 7  nights,  not  less  than                                        23.00  schedule  shall  be  paid  as  follows : 

900  to  1500  seats  7  nights  not  less  than                                     25  00  ?ot  the  first  half  hour  or  a  portion  thereof,  at  time  and  one-half 

1500  and  over— 7  nights,  not  less  than  ZZZUZZZUZI  3o!oO  Ten  minutes  or  more  constitute  one-half  hour. 

Major  portion  of  an  hour  shall  be  the  same  as  an  hour  and  shall 

Vaudeville  Schedule  be  paid  for  at  time  and  one-half,  or  $1.12  per  hour. 

7  nights  not  less  than                                                                 $24  50  A"   substitutes   and   relief   operators  must  be   members   of  this 

?.l-:tme*  and  mr  ht  (dail  )   n~t  lies  than                                       4?:  CO  union  and  be  engaged  through  the  business  manager  s  offic?. 

Shift  Houses                              Per  Shift  Limit  Speed  of  Projection 

5  hours  one  shift  not  less  than                                            $29  75  Members  of  this  union  shall  not  be  responsible  for  any  damage 

6  hours!  one  shift]  not  less  thanZZZZZZZZZZZZ!  31.50  t0  n'ms  or.  apparatus  caused  by  fire  or  otherwise. 

7  hours,  one  shift,  not  less  than                                               40.25  Excessive   speeding  of  projectors  by   members  of  this  union  is 

Road  Attractions                                                      Known  as  Class  C  strictly  prohibited  under  penalty  of  fine.    Limited  speed  shall  be  nol 

All  operators  engaged  for  road  attractions  shall  be  paid  in  compli-  less  than  twelve  minutes  for  each  thousand-foot  reel, 

ance  with  I.  A.  T.  S.  E.  &  M.  I.  M.  O.  by-laws,  wage  schedule  and  .     Members  of  this  union  must  report  at  least  fifteen  minutes  be 

the  constitution  of  that  bodv  *ore  advertised  starting  time,  in  order  to  prepare  equipment  tor  the 

day's  run,  this  time  not  to  be  used  for  any  other  purpose. 

Special  Attractions  We  will  reimburse  owners  of  theaters  who  shall  suffer  financia 

All  special  attractions  of  six  reels  or  more,  where  the  admission  loss  b>'  delay  in  opening  at  advertised  time,  providing  >ame  is  rc 

is  more  than  50  cents,  one  day  a  week  or  more,  shall  require  the  Ported  to  the  business  manager  or  office  in  writing  within  twenty-fou: 

services  of   two    (2)    operators— one   for   each   machine   during   the  hours,  and  also  provided  that  operators  are  proven  to  be  late. 

time  house  is  open  to  the  public  $35.00  per  week  .    Xo  member  of  this  union  shall  be  permitted  to  work  more  thai 

eight  hours  in  twenty-lour,  except  two  days  per  week,   when  no 

Tryout  Attractions  more  than  nine  hours  shall  be  permitted.     (Double  or  triple  shif 

Trybut  attractions  of  less  than  thirty  days  must  be  paid  for  at  the  theaters  are  exempt  from  the  last  portion  of  this  rule.) 

rate  of                                                             $45  00  per  man  per  week  Rehearsals  shall  be  figured  the  same  as  overtime. 

Members  engaged  iZ^                                      must  not  work  mor>  Special  morning  shows  shall  be  figured  the  same  as  matinees, 

than  forty-four  hours  in  one  week,  to  be  paid  at  the  following  rates":  .    Af»er  the  regular  four  hours  have  expired  the  rate  will  be  doub! 

Studios  and  commercial  films  or  otherwise,  not  less  than  $33.00  tlme  for  each  hour  or  fraction  thereof,  or  $1.30  per  hour, 

per  week.    Previous  Contracts  Are  Void 

Exchanges,    special   trade   exhibitions,    where   operators   are   em-  ,,,  ,  .  .        ,  .         ,    ,  . 

ployed  regularly  not  to  exceed  thirty  hours  per  week,  not  less  than  AU  previous  contracts,  wage  schedules  and  working  schedules 

«?t;  nn  tween  employers  and  Local  110  are  hereby  declared  null  and  void 

^i.uo  per  wee*.  and  after  0ctober  m7 

Other  Rates  Outlined  These  wage  schedules  and  working  conditions  shall  be  effecti 

Where  operators  are   not  employed  regularly   in  exchanges,   the  October  1,  1917,  and  remain  effective  for  a  period  of  three  year 

rates  for  special  runoffs  will  be  50  cents  per  reel.  October,  1920 — under  the  following  provisions: 

Theaters  which  close  down  except  Saturday  and  Sunday — The  rate  Erom  October  1,  1917,  to  October  1,  1918,  schedule  as  submittc 

shall  be  $6.00  per  day.     If  run  through  supper  hour,  75  cents  per  From  October  1,  1918,  to  October  1,  1919,  $1  per  week  increa; 

day  extra.    This  applies  to  houses  the  year  round.  over  all. 

Rehearsals  shall  be  figured  the  same  as  overtime.  From  October  1,  1919,  to  October  1,  1920,  $1  per  week  increa 

Special  morning  shows  figure  the  same  as  matinees.  over  all. 

All  Chicago  exhibitors  will  be  affected  by  the  new  wage  scale.  While  in  many  respects  it  meets  with  the  ai 
proval  of  A.  E.  A.  exhibitors  because  there  is  no  alternative,  theater  owners  are  requested  to  take  up  the  matte 
with  the  union  through  the  Chicago  A.  E.  A.  branch. 


EXHIBITORS  HERALD 


19 


HELEN  HOLMES,  DAREDEVIL  FILM  STAR,  GETS 
GREATER,  NEWER  THRILLS  IN  "LOST  EXPRESS 


Serial  to  Be  Published  Through  Mutual  Beginning  Septem 
ber  17  Presents  Photonovel  Favorite  in  Exciting 
Drama  of  Railroad  Life 


TRIGGER  QUITS 

OCHS'  LOCAL  IN 

NEW  YORK  CITY 


Tells  Eight  Members  He  Quit 
Defunct  League  Be- 
cause of  Tactics 


President  Samuel  Trigger,  on  being 
asked  by  eight  members  of  New  York 
Local  No.  1  to  "Explain  his  Chicago 
conduct,"  August  14,  made  the  follow- 
ing statement: 

"It  is  a  most  unpleasant  task  to  be 
asked  by  gentlemen  purporting  to  be 
my  friends  to  explain  my  conduct. 

"This  is  the  first  time  in  my  life 
that  friends  have  questioned  my  God- 
given  right  to  exercise  my  conscience 
and  judgment. 

"As  your  president,  I  entered  the 
hall  at  the  Chicago  convention  in  your 
behalf  and  for  you. 

"I  was  not  permitted  to  vote,  and  I 
was  not  permitted  to  speak  either  as 
your  National  vice-chairman  or  as 
your  president. 

"Was  that  the  treatment  you  wanted 
nie  to  have,  and  did  you  expect  me  to 
suffer  such  insults?  These  are  two 
questions,  my  friends,  for  YOU  to 
answer. 

"Not  being  permitted  to  take  part 
in  the  deliberations  of  the  convention, 
refused  the  right  to  voice  your  senti- 
ments and  your  desires  or  to  vote  on 
any  measure,  I  realized  I  was  not  a 
delegate  and  left  the  convention.  For 
this  act  I  have  no  apologies  to  offer. 
That  1  have  aligned  myself  with 
the  American  Exhibitors'  Association 
needs  no  explanation  except  that  1  am 
glad  to  do  my  bit  in  this  organization 
of  business  men  that  really  stands  for 
something,  and  that  I  believe  will  ac- 
complish something  for  you  and  for 
me  as  exhibitors. 

"I  now  hand  to  our  secretary  my 
resignation  as  president  of  this  local. 
This  act  I  will  also  explain.  I  should 
not  continue  as  president  of  a  local 
that  is  affiliated  with  a  National  organ- 
ization that  I  do  not  believe  in.  A 
few  of  you  have  indicated  that  you 
prefer  a  new  president.  You  should 
have  one.  This  resignation  I  owe  you, 
but  my  personal  liberty  to  exercise  my 
best  judgment  at  all  times  I  do  not. 

"Now,  boys,  that  my  unpleasant  task 
is  over,  let  me  just  say  this  in  conclu- 
sion. Forget  our  political  differences, 
and  let's  be  the  same  old  friends  and 
pals  we  have  always  been. 

"I  care  not  for  presidencies,  but  my 
friends  I  love.  As  fellow  exhibitors, 
continue  to  do  as  you  have  done  for 
fifteen  years— call  on  your  old  daddy 


In  past  serials,  Helen  Holmes,  the 
daredevil  film  star,  has  performed 
every  conceivable  feat  of  danger  that 
scenario  writers  could  think  of.  In 
chapter  three  of  "The  Lost  Express," 
the  big  new  mystery  serial  directed 
by  J.  P.  MacGowan  and  scheduled  for 
publication  through  Mutual  Film  Ex- 
changes, beginning  September  17, 
Miss  Helen  Holmes  does  a  new  one, 
however.  She  leaps  from  the  top  of 
a  rapidly  moving  passenger  train  and 
grasps  one  of  those  overhead  warn- 
ing signals  that  are  suspended  above 
the  tracks  of  all  railroads  on  eitlicr 
side  of  low  bridges.  Clinging  to  the 
signal  bar  she  hangs  suspended  until 
the  long  train  has  passed  beneath  her, 
and  then  makes  her  way  hand  over 
hand  to  the  nearest  pole,  down  which 
she  slides,  thus  escaping  from  the  vil- 
lains who  had  pursued  her  to  the 
car  roofs  in  an  effort  to  capture  her 


day  or  night — and  even  if  I  have 
turned  my  sixty-fifth  milestone,  you 
will  find  me  so  full  of  enthusiasm  for 
my  friends  that  you  can  still  call  me 
'Pal.' 

"To  those  of  you  who  join  me  in 
the  American  Exhibitors'  Association 
I  say,  'God  bless  you.'  To  those  of 
you  who  do  not,  I  say,  'God  bless  you, 
too.'  " 


before  she  could  foil  their  plans. 

President  John  R.  Freuler  of  Mu- 
tual, President  Samuel  S.  Hutchin- 
son of  Signal  and  many  others  who 
have  viewed  the  first  few  episodes 
.of  "The  Lost  Express"  agree  that  this 
serial  is  even  more  exciting  than  pre- 
vious Helen  Holmes  chapter-plays. 
This  serial  is  a  mystery  story.  It 
deals  with  the  complete  disappearance 
of  ^a  passenger  train  while  passing 
down  a  stretch  of  track  between  two 
stations  but  eight  miles  apart.  Where 
the  train  went  to  and  how  it  was 
made  to  disappear  should  mystify  au- 
diences. In  the  last  episode  the  mys- 
tery is  revealed  in  a  most  surprising 
manner.  A  mystery  story,  Helen 
Holmes  as  a  star,  and  J.  P.  MacGow- 
an as  a  director  are  the  three  factors 
upon  which  exhibitors  can  base  their 
expectations  for  big  business  with 
this  serial. 


Toronto,  Ont. — William  Sturgis, 
manager  of  the  Imperial  Theater  here, 
caught  more  than  a  cold  when  he 
went  to  the  highlands  of  Ontario  a 
short  time  ago  on  a  fishing  expedition. 
He  now  is  back  among  his  friends  and 
is  telling  some  wonderful  fish  stories. 
However,  he  has  proof  of  his  exploits 
as  many  of  his  Toronto  friends  were 
the  recipients  of  a  nice  mess  of  fish. 


ONE  OF  THE  STNS*TIONAT.  SCENES  IN  CHAPTER  3  OF  "THE  LOST  EXPRESS.' 
THE  NEW  HELEN  HOLMES  SERIAL  (Signal-Mutual) 


20 


EXHIBITORS  HERALD 


piDiiioiiii  inn  iiuuiii  in  mini  i  iiiiiniiiiii  i  iiiiiaiiii  i  i  muni  i  mum  minimum  mum  mini  luminnnmiminunium  i  iiiiunm  nmuiium  m  nm  i  it  m 

Recommendations  to  Insure  Against  Loss  by  Fire 

This  third  and  last  article  of  series  sets  forth  building  plans 
aimed  to  eliminate  fire   waste— Many  precautions  urged. 

IniMlIllllM   Mill  IlllUIIUUIIUIIIIIIIIIIIIIIIIIIIIIIIIIIIimilllllUm   Iimillllllllllllilllllllinii  lllllliiniliiiiiiii  in  i  mi  niiiiiiiiiiiiiiiiniii  iiiiircimiaal 


iiiiiuiiniiiiiuuuuiiiinnunuunuiunuiiiiuuiiuiuiiuiiiiiiuuuuuuuuiuuiiiiuuiiiiunin 

Herewith  is  an  article  setting  forth  the  recom-  g 

g  mendations  of  the  National  Fire  Protection  Associa-  g 

g  tion  for  the  prevention  of  fires  in  theaters,  studios,  g 

H  exchanges  and  storage  vaults.      The    recommenda-  g 

g  tions  are  of  vital  importance  to  the  entire  trade  in  g 

g  curbing  and  eliminating  damage  and  loss  by  fire,  g 

g  Many  costly  fires  in  theaters  and  exchanges  are  di-  g 

B  rectly  traceable  to  carelessness   and   ignorance  of  g 

B  proper  fire  prevention  precautions.    This  article  is  g 

■  the  last  of  a  series,  all  aimed  to  disseminate  fire  g 

g  prevention  information  and  to  encourage  the   tak-  g 

g  ing  of  proper  precautions. — EDITOR. 

llliMIIIIH 

III 

Heating  apparatus  for  exchanges  and  studio  labo- 
ratories must  be  in  separate  rooms,  and  low  pressure 
steam,  not  exceeding  five  pounds,  or  hot  water  is  the 
only  form  of  artificial  heat  permitted  in  rooms  where  film 
is  kept  or  handled. 

All  radiators,  heating  coils,  pipes  and  returns  must  be 
inclosed  or  so  located  that  combustible  material,  waste 
or  dirt  cannot  come  in  contact  with  them. 

Reels  Not  in  Containers  Limited 

Relative  to  the  handling  of  films,  the  number  of  reels 
not  in  containers  is  limited  to  twenty  in  a  single  room 
at  one  time.  Ten  reels  for  each  operator  is  the  limit  al- 
lowed in  examining  or  repairing  rooms,  awaiting  atten- 
tion, provided  all  such  reels  except  the  one  under  ex- 
amination or  repair  be  placed  in  an  approved  container 
equivalent  to  a  double-walled  No.  20  U.  S.  gauge  metal 
box  with  the  equivalent  of  at  least  one-half  inch  air 
space  between  walls.  Covers  shall  be  self-closing  and 
of  a  construction  equivalent  to  the  walls  of  the  box. 

All  scrap  or  waste  film  shall  be  kept  under  water, 
in  self-closing  standard  waste  cans,  and  must  be  removed 
from  the  building  at  least  once  each  day  to  a  safe  loca- 
tion. Paper  waste  and  other  rubbish  must  be  kept  sepa- 
rate from  films. 

Any  compound  of  collodion  and  amylacetate  or  simi- 
larly inflammable  cements  inside  the  building  shall  not 
exceed  the  quantity  required  each  day.  The  limit  is  one 
gallon. 

Electrical  Code  Safeguards  Required 

All  motion  picture  machines  and  booths  in  exchanges, 
studios  and  laboratories  must  be  safeguarded  in  accord- 
ance with  the  requirements  of  the  National  Electrical 
Code.  The  only  exception  is  where  a  machine  is  located 
in  a  separate  room  inclosed  by  combustible  partitions  with 
self-closing  fircdoors  of  the  corridor  type.  Where  more 
than  five  machines  are  used  in  one  room,  each  machine 
must  be  in  an  approved  booth. 

Smoking  is  prohibited  in  establishments  handling  or 
storing  films,  and  matches  are  not  to  be  carried  by 
employees. 

Individual  rooms  equipped  for  the  purpose  must  be 
provided  for  laboratory  work  and  experimental  work. 
Fircdoors  must  separate  these  from  the  regular  work- 
room. 

The   storage  of  other  goods   or  material  than  film 
is  prohibited  in  the  same  storage  room  with  film. 
Some  Important  Necessities 

The  perforating  machines  used  must  be  equipped  with 
effective  receptacles  for  catching  chips,  as  well  as  a,  reel- 
ing device.  Printing  machines  must  also  have  reeling 
devices. 


The  National  Board  of  Fire  Underwriters  has  estab- 
lished rules  governing  fans  and  heaters  for  air  systenJ 
which  must  be  in  a  separate  room. 

The  joining,  assembling  and  inspection  tables  should 
be  of  metal,  and  tables  must  be  set  at  least  four  inches 
from  walls  and  radiators.  If  lights  are  used  under  tables 
for  examining  by  transmitted  light,  the  light  box  must 
be  ventilated  and  so  constructed  that  it  does  not  become 
a  receptacle  for  film  scraps  and  dust. 

It  is  important  that  all  motion  picture  film  be  kept 
in  containers,  except  during  the  actual  time  that  it  is 
being  subjected  to  a  manufacturing  operation  or  exami- 
nation. The  present  type  of  metal  plain  container  is 
of  value  only  in  preventing  films  from  unrolling  and  elim- 
inating the  danger  of  sparks  or  a  small  flame  igniting  the 
film.  Experiments  have  proven,  however,  that  they  have 
little  heat-insulating  property  and  that  a  burning  film 
will  quickly  ignite  adjoining  film  in  such  containers. 
Construction  of  Containers 

The  containers  recommended  should  be  constructed 
as  follows:  Metal  should  be  at  least  25  U.  S.  gauge, 
lined  with  .06-inch  thick  fiber  board  or  asbestos  board. 
No  metal  or  rivets  to  pass  through  the  liner  or  to  be 
used  to  hold  metal  and  insulating  liner  in  contact.  Con- 
tainers of  other  material  should  be  of  equal  rigidity  and 
heat  insulation.  It  is  required  that  all  containers  be  cor- 
rugated on  top  and  bottom;  corrugations  to  be  at  least 
Y&  inch  deep  net.  Top  and  bottom  of  containers  must 
overlap  at  least  1  inch. 

A  licensed  executive  who  is  familiar  with  the  rules 
and  requirements  on  fire  prevention,  and  also  familiar 
with  local  laws  and  ordinances,  should  be  in  charge  of 
every  motion  picture  studio,  laboratory  or  exchange. 
The  employees  under  him  must  be  instructed  as  to  fire 
hazards  and  the  proper  handling  of  motion  picture  films. 

In  disposing  of  clippings,  chips  and  waste  film,  it  is 
imperative  that  these  be  burned  at  least  200  feet  from 
any  building. 

Recovery  establishments  for  recovering  nitro-ccllulose 
base  must  be  located  in  a  fireproof  building.  All  opera- 
tions must  be  performed,  such  as  chopping  or  other  me- 
chanical operation,  under  water  or  in  a  water  spray. 
Drying  rooms,  storage  rooms  and  workrooms  shall  be 
thoroughly  protected  by  an  automatic  sprinkler  system. 
In  fact,  the  liberal  use  of  sprinklers  in  all  hazardous 
places  is  recommended.  ' 

Points  on  Storing  Films 

Negatives  and  other  valuable  films  must  not  be  stored 
or  left  in  the  same  film  vault,  cabinet  or  container  with 
other  films,  and  except  such  film  as  is  in  the  camera  or 
in  actual  process  of  manufacture,  printing  or  developing, 
such  film  must  be  kept  in  containers  in  cabinets  or  film 
vaults. 

Because  of  the  injury  which  water  causes  to  film  it  is 
recommended   that  vaults  or  cabinets  be  not  equipped 
with  automatic  sprinklers,  and  that  instead  each  film  or 
group  of  film  be  so  segregated  and  protected  as  to  per- 
mit the  destruction  of  a  naked  reel  in  the  vault  without 
igniting  any  other  reel.    To  provide  proper  insulation  it 
is  recommended  that  each  reel  be  placed  in  a  double 
container  consisting  of  the  equivalent  of  the  container 
described  above,  and  both  inner  and  outer  containers  to 
be  provided  with  covers,  the  covers  of  outer  containers  t 
be  lined  with  's-inch  asbestos  board.    It  is  recommende 
that  the  outer  container  be  sealed  or  otherwise  mad 
waterproof   sufficiently   to   withstand  a   12-hour  submer 
gencc  test. 


EXHIBITORS  HERALD 


21 


M.  H.  HOFFMAN  OPENING  EXCHANGES  IN 

BOSTON,  CHICAGO,  'FRISCO  AND  TORONTO 


Will  Have  Sixteen  Foursquare  Branches  Operating  Before 
January  1 ;  Announces  First  Three  Big 
Autumn  Features 


M.  H.  Hoffman,  vice  president  and 
general  manager  of  M.  H.  Hoffman, 
Inc.,  left  for  Boston  on  Monday  to 
prepare  for  the  establishing  of  the 
Hoffman-Foursquare  Exchange  there 
— the  "service  station."  to  use  Mr. 
Hoffman's  words,  that  will  supply  the 
New  England  needs  for  this  prod- 
uct. 

After  concluding  his  arrangements 
for  this  territory  Mr.  Hoffman  will 
proceed  to  Chicago,  which  is  to  be 
headquarters  for  one  of  the  most 
important  pieces  of  territory  in 
America. 

Immediately  thereafter  coast  head- 
quarters for  Hoffman  -  Foursquare 
pictures  will  be  installed  in  San  Fran- 
cisco, and  at  the  same  time  Cana- 
dian headquarters  in  Toronto. 

One  of  Largest  Distributors 
This  will  give  M.  H.  Hoffman,  Inc., 
distributing  outlets  in  the  important 
sections  of  the  country  through  the 
Foursquare  Exchange  branches  of  the 
main  office  in  New  York.  Incident- 
ally it  will  he  one  of  the  largest  in- 
dependent distributing  organizations 
in  the  industry. 

"This  does  not  mean  that  there 
will  be  no  further  additions  made  to 
the  Foursquare  Exchange,"  said  Mr. 
Hoffman.  "In  point  of  fact,  our 
plans  include  the  addition  of  several 
other  centers  where  we  shall  be  hard 
at  work  within  the  next  ninety  days. 
But  when  we  have  gotten  started  in 
Boston,  Chicago,  San  Francisco  and 
Toronto  we  shall  have  adequate  rep- 
resentation, for  our  present  going 
'service     stations'     include,  besides 


New     York,     Philadelphia,  Detroit, 
Cleveland,  Cincinnati  and  St.  Louis. 
To  Open  Sixteen  Branches 

"Before  January  1  the  Foursquare 
Exchanges  will  not  be  fewer  in  num- 
ber than  sixteen.  Naturally  the  firm 
of  M.  H.  Hoffman,  Inc.,  which  is  se- 
curing product  for  distribution 
through  its  Foursquare  Exchanges, 
is  in  the  market  for  superfeatures. 
Wc  want  nothing  that  does  not  stand 
apart  from  the  others — that  hasn't 
the  mark  of  distinction. 

"Three  fall  features  which  will  in- 
interest  exhibitors  and  the  public  are 
'The  Silent  Witness.'  'Should  She 
Obey?'  and  'The  Fringe  of  Society.' 
Personally  I  have  confidence  in  these 
pictures.  They  reflect  the  Foursquare 
quality.  Each  has  a  degree  of  ex- 
cellence different  from  the  other,  and 
is  different." 


OWL  FEATURES,  INC.. 
FILM,  "SIN  WOMAN," 
OPENS  IN  CHICAGO 


"The  Sin  W  oman,"  featuring  Irene 
Fenwick,  which  is  being  published  to 
the  trade  in  the  Central  States  by  Owl 
Features,  Inc.,  opened  in  its  initial  en- 
gagement this  week  at  Alfred  Ham- 
burger's Michigan  Avenue  Ziegfeld 
Theater,  Chicago. 

Irene  Fenwick  is  assisted  by  a 
strong*  cast,  all  of  whom  have  ap- 
peared on  the  dramatic  stage  in  suc- 
cessful plays — Rene  Davies,  Clifford 
Bruce.  Sarah  Mc\  icker  and  George 
Morgan. 


CHAS.  E.  DAVENPORT 
MAKES  A  SAFETY 
FILM  FOR  R.  R. 


Motion  pictures  have  become  one  of 
the  big  factors  in  promoting  the 
"safety  first"  movement  on  railroads 
and  in  industrial  establishments  lately. 


Mr 


CHARLES   E.  DAVENPORT 
(Sladdin  Consolidated  Film  Corp.) 

One  of  the   foremost   railroads  in  1 
this  country  to  adopt  this  method  of 
instructing   its   employes   as  regards 
safety  was  the   New  York  Central, 
started  by  Charles  E.  Davenport. 

Mr.  Davenport  has  just  completed 
another  "safety  first"  film  entitled 
"The  Rule  of  Reason,"  which  con- 
tains a  love  romance  as  well  as  a 
humanitarian  message. 


Vivian  if.  Moses,  a  magazine  writer,  ha-^ 
succeeded  Randolph  Bartlett  as  publicity  man- 
ager of  the  Lewis  J.  Selznick  Enterprises. 


MARY  McALISTER  IN  THREE  SCENES  FROM  HER  FIRST  FIVE-REEL  ESSANAY  PRODUCTION 


Dramatic  Moments  from  "Pant-.."  in  Which  Little  Mary  McAlister  Plays  the  Leading  Role 

( Essanay) 


Center)  Mary  and  Her  Dog 


•Bo-Bo' 


22 


EXHIBITORS  HERALD 


KENEAN  BUEL  TO  DIRECT  FOX  CHILD  STARS, 

JANE  AND  KATHERINE  LEE,  IN  FEATURES 


William  Fox  Picks  Veteran  to  Handle  Children  Following 
Demand  of  Exhibitors  and  Patrons  for  More 
Films  Like  "Two  Little  Imps" 


Kenean  Buel,  one  of  the  veteran 
directors  of  the  Fox  Film  Corpora- 
tion, yet  one  of  the  youngest  in  point 
of  age,  has  been  selected  by  William 
Fox,  personally,  to  direct  the  future 
activities  of  the  Lee  children — Jane 
and  Katherine. 

These  two  youngsters,  among  the 
best  known  children  in  films,  made  a 
big  success  in  their  first  picture,  "Two 
Little  Imps,"  which  was  directed  by 
Mr.  Buel.  There  was  an  immediate 
demand  from  exhibitors  and  the  pub- 
lic for  similar  pictures  by  the  Fox 
"baby  grands." 

Fox  in  Conferences 

The  problem  of  selecting  the  future 
director  of  these  children  was  a  most 
serious  one,  and  Mr.  Fox  had  repeat- 
ed conferences  with  his  aides  and  ad- 
visors. The  most  capable  directors, 
not  only  of  the  Fox  Company,  but  of 
other  producers,  were  considered. 

After  looking  over  the  lists  sub- 
mitted to  him,  Mr.  Fox  said: 

"There  is  no  necessity  of  going  out- 
side of  our  own  organization  for  a 
director  for  the  Lee  children.  Ken- 
ean Buel  is  the  man.  He  has  already 
produced  a  marvelous  picture  with 
them,  and  for  years  I  have  watched 
his  work  with  children.  Children  like 
and  work  with  him,  and  I  have  the 
greatest  confidence  in  his  ability." 

This  decision  of  Mr.  Fox  places 
Mr.  Buel  in  charge  of  one  of  the 
most  unique  and  important  features 
of  the  program  of  the  Fox  Film  Cor- 
poration. He  will  direct  Jane  and 
Katherine  Lee  in  future  productions. 
Already  their  first  picture  under  Mr. 
Buel's  direction  has  created  a  furore 
throughout  the  country,  and  their  fu- 
ture pictures  may  be  looked  forward 
to  with  confidence  under_  the  capable 
direction  of  Mr.  Buel. 

Buel  Was  Lawyer 

Kenean  Buel  is  only  thirty-four 
years  old,  and  graduated  from  college 


at  the  age  of  eighteen;  two  years  later 
being  admitted  to  the  bar  as  a  prac- 
ticing lawyer. 

Born  in  the  Blue  Grass  region  of 
Kentucky,  it  was  the  hope  of  his  par- 
ents that  he  would  follow  the  law, 
as  had  his  ancestors.  The  law,  how- 
ever, was  too  prosaic  and  dull  for  the 
young  Kentuckian,  who  had  an  im- 
agination, and  wanted  to  create  rath- 
ei  than  follow  precedents. 


KENEAN  BUEL 
Fox  Director 

The  stage  lured  him  away  from  his 
Blackstone,  and  he  joined  a  stock 
company  as  its  business  manager.  Ow- 
ing to  the  illness  of  one  of  his  play- 
ers, he  was  suddenly  called  upon  to 
play  a  part.  He  next  began  playing 
juvenile  leads,  and  made  a  success. 
Naturally  from  this  he  drifted  into 
playwriting  and  stage  direction.  Lat- 
er he  got  into  pictures  and  has  re- 
mained in  the  business. 


'THE  CHEESE  TAMERS"  IS 
CARTOON  COMIC 


NEW  BUD  FISHER 
SCHEDULED  THIS  WEEK 


Bud  Fisher  has  outdone  himself  on 
■his  new  release,  "The  Cheese  Tamers," 
which  is  to  be  issued  this  week.  This 
picture  really  marks  a  new  epoch  in 
the  art  of  animated  cartoons.  Some 
of  the  effects  seem  little  short  of  im- 
possible through  the  medium  of  pen 
and  brush.  Such  features  as  a  crowd 
of  people  surging  out  of  a  factory,  an 
express  train  speeding  away,  and  most 
difficult  of  all,  the  inside  of  a  motion 


picture  theater,  showing  the  audience 
and  the  picture  on  the  screen,  are 
some  of  the  remarkable  stunts  which 
Mr.  Fisher  does  with  his  cartoons. 

Mutt  and  Jeff  are  as  funny  as  usual. 
They  start  out  as  laborers  in  a  cheese 
factory,  boring  holes  in  Swiss  cheese, 
and  later  decide  to  enter  the  "movies." 
After  many  laughable  mishaps,  they 
find  that  they  have  stepped  outside 
their  sphere  and  return  to  their  gas 
masks  and  the  facfory. 


FILM  MAGAZINE 

TO  ISSUE  NOVEL 

FILM  OF  STARS 


Will  Show  Noted  Players  at 
Work  and  in  Homes  in 
12  Single  Reels 


James  R.  Quirk,  publisher  of 
Photoplay  Magazine,  is  preparing  to 
offer  a  decided  film  novelty  to  state 
rights  buyers  and  exhibitors  who  con- 
trol large  strings  of  theaters.  The 
film  will  be  published  as  "Photoplay 
Magazine  Screen  Supplement"  and 
consist  of  twelve  single-reel  subjects, 
issued  at  monthly  intervals. 

The  new  state  rights  offering  will 
consist  of  a  collection  of  pictures 
depicting  screen  players  in  off-the- 
screen  poses.  They  will  be  shown 
in  their  homes,  with  their  pet»,  en- 
joying their  favorite  forms  of  rec- 
reation, making  up  in  their  dressing 
rooms  for  important  roles  and  ma- 
terial of  a  like  nature. 

Photoplay  Magazine  Screen  Supple- 
ment as  now  "cut"  will  present  views 
of  Mae  Marsh  in  her  own  home,  a 
glimpse  of  Henry  Walthall  searching 
for  clains,  pictures  of  Charlie  Chaplin 
and  some  of  the  Keystone  comedians 
as  they  appeared  in  a  recent  Red 
Cross  baseball  game  in  Los  Angeles, 
Edith  Storey  with  her  mother,  the 
Drews  at  work  in  their  library  on  a 
forthcoming  Drew  comedy,  and 
Bessie  Love  at  the  Triangle  "lot"  with 
many  "extras."  Each  film  will  con- 
tain views  of  a  half  dozen  or  more 
popular  stars. 

Mr.  Quirk  already  is  receiving  ap- 
plications for  territory  on  Photoplay 
Magazine  Screen  Supplement  from 
state  rights  buyers  and  exhibitors 
who  are  seeking  exclusive  rights  to 
these  single-reel  subjects  in  their 
localities. 


:■   start  a 
blue9ipd  da/ 

IN     "YOUR.  HOUyE 


EXHIBITORS  HERALD 


23 


V1AGDA,"  WIDELY  KNOWN  STAGE  DRAMA, 

TO  BE  FIRST  CLARA  KIMBALL  YOUNG  FILM 


GEORGE  ADE  IS 

ESSANAY  WRITER 


ew  Play  Replaces  "The  Marionettes"  as  First  of  Series  of 
Photoplays  to  Be  Issued  by  Star  as  Inde- 
pendent Producer 


I  Herman  Sudermann's  "Magda," 
flayed  in  every  language  and  the  fa- 
■prite  dramatic  vehicle  of  such  stars 
fl>  Mine.  Bernhardt  and  Duse,  will 
■e  the  first  of  the  new  series  of  Clara 
Kimball  Young  photoplays  to  be 
Miade  under  the  star's  own  personal 
flirection  by  her  own  personally  di- 
Hgcted  company. 

"Marionettes"  First  Film 
I  "The  Marionettes"  had  been  an- 
nounced as  the  initial  production 
■jnder  the  new  plan,  but  it  has  been 
■  ecessary  to  supersede  it  with 
■Magda"  because  of  a  question  which 
l  ias  arisen  as  to  the  screen  rights  of 
■he  play. 

I  Harry  I.  Garson,  under  whose  per- 
l;onal  management  Miss  Young  now 
lis  operating,  purchased    "The  Mar- 

pnettes"  rights  from  Edgar  Selden. 


George  Ade,  the  noted  Indiana 
humorist,  has  joined  Essanay's  staff 
of  writers.  That  organization  is 
filming  a  series  of  his  Fables  in  Slang. 


who  represents  the  French  Authors' 
Society,  and,  with  her  cast  practically 
selected,  costumes  purchased,  and  a 
number  of  sets  made,  a  week's  filming 
had  been  done  when  notification  was 
received  from  the  Charles  Frohman 
Estate  that  the  screen  rights  to  "The 
Marionettes"  belonged  to  them  by 
virtue  of  a  previous  purchase  through 
Sanger  &  Jordan. 

Ownership  in  Doubt 

Under  the  circumstances,  the  ques- 
tion of  just  who  owns  "The  Mar- 
ionettes" for  photoplay  purposes  is 
in  doubt. 

With  "Magda"  as  the  vehicle,  Miss 
Young  as  the  star,  and  the  superlative 
producing  organization  engaged,  it  is 
said  that  this  first  personal  Clara 
Kimball  Young  picture  will  mark  an 
epoch  in  the  moving  picture  industry. 


THE  RAILROADERS,"  WITH  GEORGE  FAWCETT, 

IS  NEXT  BIG  SELIG  DRAMATIC  FEATURE 


Compares  Favorably  with  Any  of  Elaborate  Productions  So 
Far  Produced  by  This  Concern;  Settings 
Are  Elaborate 


"The  Railroaders"  is  the  title  of  a 
forthcoming  Selig  drama  which,  it  is 
asserted,  compares  favorably  with  any 
of  the  feature  films  the  Selig  Com- 
pany has  made. 

Fawcett  Has  Lead  Role 

George  Fawcett,  the  well  known  ac- 
tor, who  scored  success  as  Judge 
Silas  Whipple,  in  "The  Crisis,"  plays 
the  principal  role  in  "The  Railroad- 
ers." His  role  is  that  of  Caleb  Con- 
oyer  who  rises  by  the  force  of  his 
strong  will  from  the  position  of  a 
railroad  section  boss  to  a  multi-mil- 
lionaire whose  political  influence  con- 
trols an  entire  state. 

How  Caleb  Conover  ultimately  dis- 
covers that  wealth  and  power  are  not 
everything  in  this  world — and  that 
gold  cannot  buy  true  friendship  adds 
to  the  interest  of  the  drama. 

The  interior  scenic  sets  in  this  film 
drama  are  said  to  equal  any  elaborate 
interiors  yet  presented  on  the  screen. 

Strong  Cast  in  Support 
Prominent  in  support  of  George 
Fawcett  are  Thomas  Santschi,  Bessie 
Eyton,  Frank  Clark,  Fritzi  Brunette, 
Frank  Elliott  and  others.  Colin  Camp- 
bell responsible  for  so  many  of  the 
Selig  successes,  directed  "The  Rail- 
roader." 

Mr.  Selig  has  not  yet  announced 
the  method  of  issuing  "The  Railroad- 


but  his  plans  will  be  announced 


ROMANCE  FILM  CO.  IS 

PRODUCING  AT  COAST 

The  Romance  Film  Company,  a 
new  organization,  lias  commenced 
work  on  a  studio  at  Neptune  Beach, 
Alemenda.  Cal.  O  L.  Byers,  for 
many  years  connected  with  the 
Duhem  Company  of  San  Francisco, 
has  been  engaged  as  director  and 
cameraman. 

A  complete  plant  for  interior  work, 
developing  and  printing  is  being 
built  and  when  finished  the  first  work 
will  be  started  on  a  series  of  one- 
reel  beach  comedies. 

Charlie  Small,  an  aquatic  clown  of 
the  Olympic  Club,  San  Francisco, 
has  been  engaged  for  the  comedy 
work.  Small  is  noted  for  his  imper- 
sonations and  pantomiming  on  the 
coast. 

Miss  Helen  M.  Bascom  has  been 
placed  in  charge  and  will  select  the 
feminine  beach  talent  for  Director 
Byers. 

The  Neptune  Beach  Company  is 
back  of  the  new  film  concern. 


A  SCENE  FROM  "HIS  WEDDING  NIGHT,"  ROSCOE  "FATTY"  ARBUCKI.E'S  NEXT 
COMEDY    (P.ira      mount-Arbuckle)  • 


Z4 


EXHIBITORS  HERALD 


'CHARITY  CASTLE,"  WITH  MARY  MILES  MINTER, 

TO  REACH  EXHIBITORS  SEPTEMBER  3 


W.  CHRISTY  CABANNE 
TO  PRODUCE  OWN 
SUPER  FILM  PLAYS 


Hutchinson  Presents  Star  in  Initial  Film  Under  New  Con- 
tract; Little  Screen  Favorite  Said  to  Have 
Pleasing  Role 


"Charity  Castle,"'  the  first  of  the 
new  Mary  Miles  Minter  productions 
under  her  new  contract,  will  be 
offered  to  exhibitors  by  Samuel  S. 
Hutchinson,  president  of  the  Ameri- 
can Film  Manufacturing  Company, 
through  Mutual  on  September  3. 
Lloyd  Ingraham  directed  the  diminu- 
tive star  in  this  new  photodrama. 

The  story  tells  how  a  happy  little 
girl  sets  a  certain  little  world  aright 
after  it  had  all  but  dried  up  through 
chronic  grouchiness. 

As  Charity,  Miss  Minter  appears  in 
a  role  different  than  any  before  given 
her — a  combination  role — that  of  an 
orphan,  ward  of  a  rich  young  spend- 
thrift who  knows  the  joy  of  living, 
and  the  general  peacemaker  in  aris- 
tocratic misunderstandings. 


In  'her  spare  time,  Charity  tells 
fairy  tales  to  the  Prince,  the  four- 
year-old  she  has  adopted.  Clifford 
Callis,  a  baby  player,  has  the  latter 
role. 

Alan  Forrest  is  cast  as  Miss  Min- 
ter's  chief  support,  the  "gold  coast" 
youth  who  becomes  her  champion 
through  the  lure  of  fairyland.  He 
is  subsequently  disinherited  by  his 
rich  father  and  remains  persona  non 
grata  until  Charity  redeems  him. 

Spottiswoode  Aitken,  the  eminent 
character  actor,  is  assigned  an  im- 
portant part  in  the  production,  while 
Henry  A.  Barrows  plays  the  grouchy 
millionaire.  Other  members  of  the 
cast  are  Eugenie  Fordc,  Ashton  Dear- 
holt,  Robert  Klein,  George  Ahem  and 
Gordon  Russell. 


Will  Make  Big  Features 
Aid  Recruiting  After 
September  1 


William  Christy  Cabanne,  whosi 
rise  as  a  director  of  super  films  ha 
been  phenomenal,  announces  that  he 
is  to  head  his  own  producing  compare 
after  September  1  and  that  lie  intend 
to  direct  a  portion  of  his  energy  alonj 
the  line  of  making  big  feature  pic 
tures  that  will  encourage  recruiting  ii 
the  fighting  forces  of  the  Unitei 
States.  The  noted  director  says  h< 
will  try  to  furnish  the  Governmcn 
with  100,000  fighters,  through  the  mak 
ing  of  patriotic  films. 


CHAPLIN  IS  FUGITIVE  FROM  JUSTICE 

IN  HIS  FORTHCOMING  MUTUAL  FILM 


The  coast  range  of  the  Sierra 
Madrc  mountains,  with  the  mirror- 
like waters  of  the  Pacific  ocean  as  a 
background,  furnishes  a  picturesque 
setting  for'a  large  portion  of  the  next 
Mutual-Chaplin  special,  which  is  near- 
ing  completion  at  the  Lone  Star  stu- 
dios, Los  Angeles. 

Cn  his  latest  subject,  Charles  Chap- 
lin makes  a  departure  from  his  pre- 
vious productions,  adding  a  number 
of  unusual  thrills  of  a  character  en- 
tirely different  than  anything  he  has 
ever  before  attempted. 


At  the  start  Chaplin  is  seen  as  an 
escaped  convict,  hemmed  in  on  all 
sides  by  a  posse,  and  the  manner  in 
which  he  evades  capture  not  alone 
furnishes  unlimited  situations  for  the 
creation  of  laughter,  but  the  fearless- 
ness of  his  leaps  from  lofty  cliffs  and 
his  climbs  up  steep  embankments  is 
almost  unbelieveable. 

Chaplin  reveals,  in  his  new  picture, 
his  versatility  as  an  athlete.  In  car- 
rying out  the  new  and  strenuous 
stunts,  he  is  not  assisted  m  any  man- 
ner by  trick  photography  or  mechan- 
ical devices. 


SCENES  FROM  THREE  FORTHCOMING  GOLDWYN  PRODUCTIONS 


LEFT  TO  RIGHT— SCENE  FROM  REX  BEACH'S  AMERICAN  DRAMA,  "THE  AUCTION  BLOCK."   JANE  COWL  IN  BASIL  KING' 
PLAY,  "SPREADING  DAWN."    MARIE  DRESSLER  IN  CHARACTERISTIC  POSE  FROM  "THE  SCRUBLADY." 
ANOTHER  TENSE  SCENE  FROM  "THE  AUCTION  BLOCK."    (Goldwyn  Pictures  Corporaiion) 


******  *  »* 


RUSS|fl«flRTflLHG)RP0RflTION 


Pictures  That  Are  Different  & 


Realistic !    Epoch  Making !     Thrilling  ! 


have  developed  the  Imperial  Ballet  into  the  highest 
art  expression  in  the  world,  until  it  is  acknowledged 
to  be  supreme  in  portrayal  and  revelation. 


729  SEVENTH  AVENUE      .      .       .      .      NEW  YORK  CITY 


is  a  term  that  describes  the  repertory  of  Russian  ^-J^ 

plays  presented  by   N.  S.  Kaplan.     They  are 

the  supreme  expression  of  literary  and  dramatic  k*k^ 

genius,  made  in  Russia  in  the  million  dollar  studios 

of  the  Russian  Art  Film  Corporation.     They  are 


The  Scripts  were  adapted  from  the  writings  of  >Jb^ 
Tolstoy,  Pushkin,  Sienckewiecz  and  their  equally 
famous  contemporaries. 


The  Players  were  selected  from  the  renowned 
company  of  artists  of  the  Moscow  Art  Theatre, 
headed  by  Ivan  Mozukin,  and  including  Natalia  .* 
Lesienko,    Vera  Colodna,   Tanya    Fetner,  Mile.  f&i 
Caralli,  Anna  Nelska,  Zoya  Karabanova  and  Olga 
Zovska. 


The  Directors  were  recruited  from  the  men  who  ^T*, 


The  first  production  in  this  repertory  of  Russian 
plays,  produced  at  Mr.  Kaplan's  studios  in  Moscow 
and  Petrograd,  will  be  presented  to  the  trade  at  an  rkl^f 

early  date  by  the 


RUSSIAN  ART  FILM  CORPORATION 


Gertrude  McCoy  in 


William  Desmond  in 


"MADAME  SHERRY" 

Authors  Film  Corporation;  five  parts;  published  August  14 


As  a  whole    Exceedingly  amusing 

Story     From  a  musical  comedy 

Star   -    Winsome 

Support   _  -  Carefully  selected 

Settings   _  -  Elaborate 

Photography     Clear 


"Madame  Sherry,"  so  well  known  and  popular  with 
msical  comedy  patrons,  has  been  picturized  without  los- 
ig  a  bit  of  its  original  charm,  which  is  a  broad  statement, 
lasmuch  as  this  was  one  of  the  musical  comedy  hits  of 
;veral  seasons  from  Broadway  to  Market  street,  San 
rancisco. 


A  SCENE  FROM  "MA DAM E  SHERRY,"  STARRING  GERTRUDE 
M'COY  (Authors  Film  Co.) 

As  one  may  surmise,  the  story  is  deleted  to  make  room 
for  comedy  and  the  five  reels  of  the  highest  class  comedy. 

The  framework  of  the  photodrama  edition  tells  of  a 
wealthy  uncle  who  dotes  on  a  nephew,  to  whom  he  offer.-, 
all  sorts  of  financial  inducements  to  carry  out  the  Roosc- 
veltian  theory  of  anti-race  suicide.  The  nephew  has  ideas 
of  his  own  on  this  particular  subject  and  prefers  the  life 
of  the  Broadway  bachelor.  However,  in  order  to  get  the 
money  from  Uncle,  who  lives  elsewhere,  he  sends  frequent 
reports  of  additions  to  his  imaginary  family,  after  each 
one  of  which  Uncle  sends  the  nephew  more  money. 

The  inevitable  day  comes,  as  it  must,  when  Uncle  goes 
to  see  the  flourishing  family  and  before  going  takes  his 
pretty  niece  from  a  convent.  When  Uncle  arrives  the 
nephew  has  difficulties  in  his  efforts  to  get  a  family  of 
sufficient  proportions  to  balance  the  bank  book.  The  play 
ends  well  with  the  nephew  getting  married. 

The  acting  of  the  entire  cast  is  delightful,  especially 
that  of  dainty  Gertrude  McCoy,  as  Yvonne  Sherry,  niece 
of  old  Thcophilis. 

Frank  L.  A.  O'Connor,  as  the  nephew,  did  some  excel- 
lent acting.  The  balance  of  the  cast,  all  good,  are  Lucy 
Carter,  Aphie  James,'  Jack  M.  Mundy,  Alfred  Decry,  Jean 
Stuart,  H.  J.  Quealy  and  Robert  Homans.  The  picture 
will  be  distributed  by  M.  H.  Hoffman,  Inc. 


"STAR  DUST"  IS  NEW  ESSANAY  FILM 


Marguerite  Clayton,  Essanay  star,  has  just  completed 
the  filming  of  a  Black  Cat  feature,  "Star  Dust." 


"MASTER  OF  HIS  HOME" 

Triangle  drama;  five  parts;  published  August  12 

As  a  whole  Strong 

Story     _  Appealing 

Star     _  Excellent 

Support     Very  good 

Settings   In  keeping 

Photography     Clear 

The  efforts  of  a  crude  westerner  to  break  down  the 
barriers  of  snobbery  of  the  effete  east  is  told  in  interesting 
fashion  in  "Master  of  His  Home,"  William  Desmond's 
latest  Triangle  film. 

The  role  of  Carson  Stewart,  as  played  by  Mr.  Desmond, 
has  a  certain  appeal  and  this  sterling  actor  wins  new 
laurels  for  himself  in  the  part  of  the  man  fond  of  children 
married  to  a  frivolous  society  belle.  Alma  Reuben  is 
excellent  as  Millicent  Drake,  the  cold,  haughty  social  but- 
terfly, and  the  balance  of  the  cast  is  made  up  of  Joseph 
Dowling  as  Boggs,  Eleanor  Hancock  as  Mrs.  Drak?, 
Robert  McKim  as  Van  Tyle  and  Will  Bray  as  Mr.  Drake. 

The  story  was  written  for  the  screen  by  R.  Cecil  Smith 
and  while  jumpy  in  places  presents  a  forceful  drama. 
The  picture  was  carefully  directed  by  Walter  Edwards. 


A  SCEXF.  FROM  "MASTER  OF  HIS  HOME,"  WITH  WILLIAM 
DESMOND  AND  ALMA  REUBEN"  (Triangle) 

The  story:  Stewart  and  Boggs  are  the  owners  of  tin- 
rich  "Ready  Bullion  Mine."  The  Drakes,  as  guests  of 
Van  Tyle,  pay  a  visit  to  the  mine  and  while  inspecting  it 
Stewart  saves  Millicent  from  death.  Friendship  ripens 
into  love  and  Stewart  marries  Millicent.  He  does  not  fit 
into  Millicent's  scheme  of  life,  however.  He  is  fond  of 
children  and  his  wife  prefers  the  company  of  Van  Tyle. 
Disgusted  with  the  east  and  its  society,  he  goes  back  to 
the  mine,  whence  a  little  while  later  Millicent  follows  with 
a  "little  partner"  and  his  happiness  is  complete. 


CHANGES  IN  NEW  GEORGE  WALSH  CAST 


Owing  to  changes  which  were  imperative  in  George 
Walsh's  forthcoming  picture,  "The  Yankee  Way,"  several 
additions  have  been  made  to  the  star's  supporting  com- 
pany. The  new  cast  will  consist  of  Mr.  Walsh,  Enid 
Markey,  Joseph  Dowling,  Charles  Edler,  James  O'Shea, 
Edward  Sedgwick,  Edward  Cecil  and  Tom  Wilson. 


EXHIBITORS  HERALD 


26 


Dorothy  Phillips  in 

"PAY  ME" 

Jewel  Productions,  Inc.,  drama;  six  parts;  published  state 
rights 

As  a  whole...'  Powerful 

Story   Thrilling 

Star    Admirable 

Support     _  Good 

Settings     Adequate  _ 

Photography       Clear 

"Pay  Me"  is  a  story  of  mining  camps,  dance  halls  and 
lumberjacks.  At  its  first  showing  at  the  Broadway  Thea- 
ter, New  York,  August  12,  it  was  received  enthusiastically 
and  lovers  of  western  melodrama  should  find  it  very  much 
to  their  liking. 

Dorothy  Phillips  is  lovely  and  likeable  as  Marta  Curtis 
and  does  some  of  the  best  work  of  her  screen  career  in 
"Pay  Me."  William  Stowell  is  cast  as  Bill  Lawson,  the 
son  of  a  dive  keeper;  William  Clifford  as  Hal  Curtis,  and 
Lon  Chaney  as  Joe  Lawson,  alias  "Killer"  White,  a  bad 
man  and  partner  of  Curtis.  Evelyn  Selby  was  excellent 
as  Hilda  Hendricks  and  Claire  De  Brey  a  pretty  Nita. 

The  story:  Hal  Curtis  and  Joe  Lawson,  partners  in  a 
mine,  have  a  disagreement.  Lawson  strangles  Curtis  and 
accidentally  shoots  Curtis'  wife.  He  deserts  his  own  wife 
and  child  and  elopes  with  Hilda  Hendricks,  a  weak  girl 
of  the  town.  As  they  are  leaving  they  hear  a  baby's  err- 
and find  Curtis'  little  daughter  in  the  arms  of  the  dead 
mother.    Hilda  takes  the  baby  with  her. 

Seventeen  years  elapse.  Lawson  has  changed  his  name 
to  White  and  has  become  the  owner  of  a  dance  hall  and 
gambling  saloon,  in  the  heart  of  the  lumber  country.  He 
is  called  "Killer"  White  by  the  men.  Marta,  his  partner's 
baby,  has  grown  to  womanhood  and  one  of  the  lumber- 
jacks falls  in  love  with  her.  He  is  chagrined  at  finding 
her  dressed  in  a  bizarre  costume,  ^acting  as  custodian  of 
the  roulette  wheel  in  the  "Killer's"  establishment.  Curtis 
wanders  into  the  camp,  recognizes  Hilda  and  inquires  as 
to  the  whereabouts  of  his  daughter.  Hilda  points  her  out 
to  him  and  he,  enraged,  swears  vengeance  on  the  "Killer." 
He  is  backed  by  the  young  lumberjack,  who  is  none  other 
than  the  son  whom  Lawson  had  deserted.  A  fight  follows 
and  just  as  Curtis  is  about  to  kill  Lawson  a  shot  rings 
out  and  White  drops.  Hilda  is  the  murderer.  White,  on 
his  death  bed,  tells  that  Marta  is  not  his  daughter  and 
the  two  young  people  go  forth  together. 


"A  TRIP  TO  CHINATOWN" 

Selig-K-E-S-E  comedy;  two  parts;  published  August  20 

Another  of  the  Hoyt-Selig  comedies,  being  published 
through  K-E-S-E,  -is  "A  Trip  to  Chinatown."  The  story 
tells  of  a  dope  fiend  who,  after  eluding  the  police,  lands 
in  a  Chinese  laundry  and  smokes  the  everlasting  pipe.  He 
falls  asleep  and  dreams  of  being  transplanted  to  the 
Orient,  where  he  meets  a  beautiful  princess. 

The  policeman  who  had  caused  him  so  much  trouble 
appears  to  the  fiend  as  a  slave,  and  he  enjoys  putting  him 
through  paces  of  torment  as  sweet  revenge.  HoAvever, 
when  he  goes  in  the  lion's  den  and  conquers  the  lion,  this 
proves  too  much,  as  it  wins  the  princess'  admiration,  and 
he  is  forced  to  retreat.  He  awakens  to  find  himself  being 
hit  by  the  Chinaman.  He  leaves  and  walks  right  into  the 
arms  of  the  policeman. 

No  doubt  many  picture  patrons  will  be  pleased  with 
the  humor  in  this  comedy.  The  antics  of  the  man-made 
lion  arc  so  ridiculous  that  it  alone  will  cause  a  hearty 
laugh.  Many  pretty  Oriental  settings  have  been  used. 
The  photography  throughout  is  good.  Amy  Leah  Dennis 
makes  a  beautiful  Oriental  princess.  Others  in  the  cast  are 
William  Fables,  James  Harris  and  Fanny  Cohen.  The 
direction  is  by  J.  A.  Richmond. 


Helen  Holmes  in 

"THE  LOST  EXPRESS" 

Signal-Mutual  serial;  fifteen  chapters;  two  reels  each; 
published  September  17 

As  a  whole    _  Intensive 

Story     Thrilling 

Star     _  Excellent 

Support    _  _  Splendid 

Settings   _  _  -...Appropriate 

Photography  Fine 

The  first  three  chapters  of  "The  Lost  Express"  start 
off  in  stirring  fashion.  They  are  full  of  action,  thrills  and 
suspense.  There  is  no  reason  why  this  serial  should  not 
exceed  any  of  the  previous  Helen  Holmes  railroad  photo- 
novels  and  if  the  first  three  chapters  are  a  criterion  this 
will  no  doubt  prove  to  be  a  serial  extraordinary. 

The  titles  of  the  first  three  chapters  are  "The  Lost 
Express,"  "The  Destroyed  Document"  and  "The  Wreck 
at  the  Crossing."  The  continuity  of  the  story  is  excel- 
lent, each  chapter  picking  up  the  dramatic  thread  immedi- 
ately where  the  previous  one  ended.  There  is  thrill  after 
thrill,  and  every  foot  of  celluloid  contains  action. 

From  the  very  first  the  thread  of  the  story  holds  the 
spectator,  and  the  endings  of  chapters  are  so  full  of  sus- 
pense that  film  theater  patrons  should  await  with  pleasant 
expectation  the  forthcoming  installments  in  their  neigh- 
borhood theaters.  Most  film  theater  patrons  enjoy  good 
railroad  stories,  and  this  one,  with  its  thrills,  action,  sus- 
pense, good  direction  and  a  good  story,  should  prove  to  be 
a  box  office  winner  for  exhibitors. 

Helen  Holmes,  who  has  won  popularity  in  these  rail- 
road serials  and  who  has  made  them  popular,  again  has 
the  leading  role,  and  jumping  from  a  fast-moving  train 
onto  a  wagon  several  feet  away,  running  on  the  roof 
of  a  fast-moving  train  and  swinging  to  a  dangler  to  save 
herself  from  the  villains,  arc  stunts  that  this  daredevil 
heroine  performs.  Leo  Maloney  again  stiincs  as  the  vil- 
lain in  conjunction  with  Thomas  Lingham. 

Other  members  of  the  cast  are  W.  O.  Whitehead,  Wil- 
liam Brunton,  Edward  Hearn  and  John  McKinnon.    The ' 
direction  is  by  J.  P.  McGowan,  who  has  so  successfully 
directed  previous  railroad  stories  featuring  Miss  Holmes. 

The  story:  Helen  Thurston's  father  is  the  inventor 
of  a  fluid  which  will  replace  gasoline  at  a  much  lower 
cost.  The  president  of  the  Yalquez  Oil  Company  is 
anxious  to  secure  the  formula  and  offers  a  fake  mining 
syndicate  a  large  sum  of  money  for  the  formula.  The 
"Harelip,"  the  ma/i  who  does  the  work  for  the  syndicate, 
is  a  sort  of  a  Dr.  Jekyll-Mr.  Hyde  person,  and  when 
he  isn't  the  "Harelip"  he  acts  as  secretary  to  Thurston. 

Thurston  is  shot  by  the  "Harelip"  when  he  is  attempt- 
ing to  save  his  formula,  and  the  bullet  causes  complete' 
paralysis.  Helen  decides  to  send  all  his  belongings  to  thej 
bank  and  charters  a  train.  The  train  is  stolen  at  a  lonely 
point  and  the  syndicate  rides  off  with  the  loot. 

They  find  the  papers  and  also  find  that  the  most  im- 
portant sheet  of  the  formula  is  missing.  This  is  recov- 
ered by  the  "Harelip."  Helen  follows  the  syndicate  in 
a  train,  climbs  onto  the  roof,  and  with  a  magnifying 
glass  succeeds  in  destroying  the  document.  The  menl 
are  enraged  and  pursue  her.  She  dashes  over  the  roof, 
of  the  train  and,  swinging  to  a  dangler,  escapes  them  and 
lands  on  the  ground  safely. 

The  syndicate  then  endeavors  to  secure  the  working 
blueprint.  The  "Harelip,"  as  the  secretary,  gives  it  to 
the  syndicate.  Helen  witnesses  this  and  follows  in  a 
machine.  At  the  crossing  her  car  is  wrecked  and  she  is; 
injured.  She  is  carried  to  the  emergency  hospital  ofi 
the  Valquez  Oil  Company  just  after  the  syndicate  has  soidi 
the  valuable  blueprint. 


EXHIBITORS  HERALD 


27 


Montagu  Love  and  June  Elvidge  in 

"THE  GUARDIAN" 

World  drains;  five  parts;  published  August  27 

As  a  whole       Interesting 

Story     _   Well  done 

Stars    -  Excellent 

Support   Ample 

Settings     Faithful 

Photography      Fine 

The  story  of  "The  Guardian"  is  interesting  and  should 
>eal  to  the  majority  of  audiences  and  prove  a  good  ai- 
:tion  for  the  box  office. 

The  story  tells  of  the  love  of  a  guardian  for  his  ward 
I  of  the  hatred  the  young  ward  bears  her  guardian, 
when  she  learns  how  she  has  been  shielded  by  her 
irdian  and  the  many  things  he  has  done  for  her,  her 
red  quickly  turns  to  love,  and  the  picture  has  a  happy 
ling. 

Montagu  Love  as  the  guardian  is  well  adapted  to  his 
e,  and  he  does  some  excellent  work,  as  does  June 
•  idge,  who  within  a  very  short  space  of  time  has  be- 
ne a  well-liked  screen  actress.  The  work  of  Arthur 
hley  as  the  society  devotee  without  a  vocation  is 
e.  William  Black  and  Robert  Broderick,  the  other 
:mbers  of  the  cast,  both  do  good  work.  The  story  is 
W.  B.  M.  Ferguson  and  the  direction  by  Arthur 
hley. 

The  story:  Rokeby,  an  escaped  convict,  is  the  guar- 
in  of  Marie  Dacre.  Marie  loves  Fenwick  Harvey,  a 
:iety  scoundrel  whom  Rokeby  drives  from  the  house. 
;  explains  his  knowledge  and  tells  Marie  where  he  got 
;  information.  He  then  leaves  to  give  himself  up  to 
3  police,  but  is  injured  and  taken  to  a  New  York  hos- 
al.  Angered  at  losing  Marie's  money,  Fenwick  lures 
p  girl  to  Xew  York  and  forces  her  to  sign  a  check  for  a 
ge  amount  of  money;  but  Rokeby  arrives  in  time  to  res- 
e  the  girl.  The  girl,  having  been  left  alone  for  a  long 
ie,  realizes  her  love  for  her  guardian,  and  the  tvvo  are 
ppily  married. 


Viola  Dana  in 

"THE  GIRL  WITHOUT  A  SOUL" 

Rolfe-Metro  drama;  five  parts;  published  August  13 

As  a  whole   Old  plot  material 

Story   —   Slight 

Star    Good 

Support   .   Adequate 

Settings      Sufficient 

Photography     ._  _   Clear 

Viola  Dana  satisfactorily  portrays  the  dual  role  of  a 
ry  selfish,  headstrong  child  and  an  obedient,  winsome 

1  in  "The  Girl  Without  a  Soul."  The  plot  material, 
wever,  is  old,  and  the  astute  screen  devotee  will  have 
tie  trouble  solving  the  story's  end  after  the  first  reel. 

Director  Xoble  has  worked  in  some  humorous  touches, 
d  the  subtitles  got  many  a  laugh  at  a  "loop"  theater  in 
ticago,  where  it  was  shown  last  week.  A  remarkably 
liculous  trial  scene,  with  witnesses  and  prisoner 
ting  beside  the  judge,  is  shown.  Miss  Dana  is  the  one 
leeming  feature  in  this  picture. 

The  story:  Priscilla  and  Unity  Beaumont  are  as  dif- 
"ent  as  night  and  day.  The  former  longs  for  a  career  on 
2  concert  stage,  while  Unity  is  the  family  drudge.  A 
issian  violinist  persuades  Priscilla  to  steal  some  money 
>m  the  village  blacksmith,  which  he  holds  in  trust  for 
e  purchase  of  a  church  organ.  Unity  is  in  love  with 
yram,  the  blacksmith,  and  when  she  learns  the  where- 
outs  of  the  money  she  restores  it  to  the  church  people 
file  Hyram  is  on  trial.  Thus  he  is  cleared  of  the  charge, 
d  Priscilla  is  brought  to  realize  that  Ivor,  the  Russian, 
but  a  gay  deceiver. 


Billie  Burke  in 

"THE  MYSTERIOUS  MISS  TERRY" 

Famous  Players-Paramount  comedy-drama;  five  parts; 
published  August  19 

As  a  whole  A  winner 

Story  Delightful 

Star   Charming 

Support   Excellent 

Settings     Elaborate 

Photography    Clear 

Billie  Burke  has  returned  to  the  silent  drama  on  the 
Famous  Players-Paramount  program  in  a  delightful  com- 
edy-drama called  "The  Mysterious  Miss  Terry."  And  she 
has  come  back  strong  and  with  more  such  plays  the 
reviewer  predicts  big  things  for  the  dainty  stage  star.  The 
story  is  by  Gelett  Burgess  and  contains  all  the  elements 
that  go  to  making  an  interesting  screen  drama.  There  is 
suspense  aplenty  from  the  moment  the  picture  opens  and 
the  comedy  vein  running  through  it  is  clean  and  whole- 
some. 


BILLIE  BURKE  AND  THOMAS  MEIGHAX  IX  A  SCENE  FROM 
"THE  MYSTERIOUS  MISS  TERRY"  (Paramount) 

Miss  Burke  never  was  better  than  in  the  role  of  "Mavis 
Terry"  and  Director  Dawley  has  surrounded  her  with  a 
cast  that  could  not  be  improved  upon.  Thomas  Meighau 
is  wonderful  as  Gordon  True,  the  poor  but  ambitious 
author;  Walter  Hiers  will  give  many  a  laugh  as  the  fat 
boy,  Freddie  Bollen:  and  Gerald  O.  Smith,  George  A. 
Wright  and  Bessie  Learn  gave  splendid  characterizations. 
Throughout  the  photography  is  most  pleasing  and  the  sets 
imposing. 

The  story:  A  fascinating  young  heiress  takes  rooms  at 
a  cheap  boarding  house  and  assumes  the  name  of  Miss 
Terry.  The  male  boarders  immediately  fall  in  love  with 
her  and  when  she  secures  a  temporary  position  in  a  hard- 
ware store  as  bookkeeper  they  all  help  her  keep  the  books. 
As  a  test  of  the  bravery  of  one  of  the  young  men,  she 
arranges  to  have  two  others  dress  as  burglars  and  break 
into  the  store  at  night  while  she  and  Gordon  True  are 
there.  Professional  burglars,  however,  overhear  the  plan 
and  precede  the  embryo  cracksmen,  steal  the  store's  money 
and  shoot  Gordon.  Miss  Terry  nurses  the  young  man 
back  to  health,  has  his  book  published  and  assists  the 
other  young  men  to  better  themselves.  It  is  then  she  dis- 
closes her  identity  and  it  ends  with  wedding  bells  for 
Gordon  and  Miss  Terry. 


28 


EXHIBITORS  HERALD 


Gertrude  McCoy  in 

"THE  SILENT  WITNESS" 

Authors  Film  Corp.-M.  H.  Hoffman,  Inc.;  ten  parts; 
published  August  14 

As  a  whole    Intense 

Story   _      Good 

Star   _    Talented 

Support     Capable 

Settings     _  Adequate 

Photography   *.  _  Superb 

When  one  has  seen  Gertrude  McCoy  cavorting  charm- 
ingly through  a  comedy  role  in  "Madame  Sherry"  it  seems 
impossible  that  she  can  with  so  much  realism  go  through 
a  heavy  dramatic  part  so  intensely.  And  it  may  be  said 
that  the  entire  cast  deserves  much  credit  for  the  success 
of  the  picture,  and  it|is  no  vague  statement  that  classifies 
the  cast  as  all-star;  that  is,  in  work,  if  not  in  name. 

The  story,  intensely  dramatic  and  gripping  throughout, 
is  that  of  a  lad  born  out  of  wedlock,  who,  while  his  mother 
is  on  the  road  selling  silk,  lives  very  much  in  the  sack- 
cloth as  he  works  himself  through  college  by  working  on 
the  campus  and  doing  other  divers  jobs.  A  cad  at  college 
has  heard  the  scandal  connected  with  the  boy's  life  and 
taunts  him  with  it,  which  means  undying  enmity.  The  lad 
is  overheard  to  threaten  to  kill  the  cad  if  he  repeats  the 
story.  The  two  boys  get  into  a  fight  and  the  cad  is  killed 
accidentally,  for  which  the  unfortunate  youth  is  arrested. 
Through  the  efforts  of  an  assistant  district  attorney,  act- 
ing in  the  absence  of  the  district  attorney,  and  who  wants 
to  make  a  reputation  on  his  first  case,  he  is  about  to  send 
the  boy  to  the  gallows  when  the  district  atorney  returns 
and  learns  that  the  boy  is  his  own  son.  The  attorney  sees 
the  boy  is  acquitted. 

The  story  runs  on  without  a  fault  in  interest  and  pre- 
sents many  dramatic  incidents  that  will  make  it  a  big 
attraction  for  the  exhibitor.  The  story  was  written  by 
Otto  Hauerbach  from  a  tragedy  that  took  place  in  New- 
York  city  two  years  ago,  and  while  it  points  no  particular 
moral  it  is  decidedly  worth  while. 

Publication  will  be  made  through  M.  H.  Hoffman,  Inc., 
who  has  keen  discernment  in  the  selection  of  heart  interest 
photoplays,  and  this  looks  like  another  winner. 


Jackie  Saunders  in 

"BAB  THE  FIXER" 

Horkheimer-Mutual  comedy-drama;  five  parts;  published 
August  13 

As  a  whole   Splendid 

Story      Enjoyable 

Star   _    Entertaining 

Support     _  Fine 

Settings     Well  selected 

Photography      Good 

Practically  all  of  the  Jackie  Saunders  productions  have 
been  good  and  have  contained  the  kind  of  humor  the  ma- 
jority of  film  theater  patrons  enjoy,  but  after  "Bab  the 
Fixer"  has  been  seen  it  will  no  doubt  be  declared  the 
very  best. 

The  exhibitor  who  wants  to  give  his  patrons  an  eve- 
ning of  enjoyment  will  find  that  "Bab  the  Fixer"  fills  the 
bill.  It  is  full  of  good,  clean  humor,  with  just  enough 
pathos  to  make  it  a  well-balanced  production.  It  is  espe- 
cially adaptable  to  the  neighborhood  house,  as  there  is 
nothing  objectionable  about  it,  and  the  story  is  not  of 
the  hackneyed  and  much-used  type. 

Jackie  Saunders,  as  usual,  is  the  hoydenish  girl  with 
the  big  heart,  and  her  work  is  enjoyable  and  entertaining. 
Arthur  Shirley  and  Mollie  McConnell  arc  among  the 
members  of  the  cast. 

The  story:  The  Porters,  having  lost  their  fortune, 
make  their  home  on  a  ranch.  Mrs.  Porter  is  very  much 
dissatisfied  until  one  day  oil  is  discovered  on  the  ranch. 
After  the  property  has  been  disposed  of  the  Porters  re- 
turn east  to  their  place  in  society.  Bab  is  engaged  to 
Richard  Sterling,  a  rancher,  and  while  she  is  at  school 
Mrs.  Porter  breaks  the  engagement.    When  Bab  learns 


the  true  state  of  affairs  she  wires  Sterling  to  come  east. 
He  docs  so,  explanations  are  made,  and  all  goes  weli 
with  them;  but  Mr.  and  .Mrs.  Porter  separate.  Bab  doi 
everything  in  her  power  to  bring  about  a  reconciliatio 
but  only  when  her  father  becomes  very  ill  does  tl  _ 
mother  repent.  She  apologizes  to  Sterling,  and  as  Bab': 
husband  he  becomes  a  member  of  Porter's  firm. 


THREE  CENTURY  COMEDIES 

Longacre  Distributing  Co.;  two  parts;  published  Sept.  1 

The  Universal  Company  will  publish  the  Century  cfl 
edies,  featuring  Alice  Howell,  one  each  month,  startin; 
September  1.  At  a  private  showing  in  the  Universal  Thea 
ter,  Chicago,  to  which  many  exhibitors  were  invited,  th 
first  three,  "Balloonatics,"  "Automaniacs"  and  "Xeptune' 
Xaughty  Daughter,"  were  show  n  and  were  received  by  th 
exhibitors  with  considerable  laughter. 

There  arc  many  points  of  humor  in  all  of  the  picture 
and  the  trick  photography  is  well  done.  For  the  classes  c 
audience  who  enjoy  slapstick  comedies,  these  films  shoul 
be  a  "howling"  success.  Alice  Howell  is  pretty,  phot< 
graphs  well,  and  she  is  funny.  The  settings  have  bee 
well  chosen  in  accordance  with  their  respective  stories,  an 
the  photography  is  good. 

The  first,  "Balloonatics,"  deals  with  a  young  son  ( 
a  wealthy  family  who  marries  the  maid.  The  chef  is  i 
love  with  the  maid,  and  to  get  revenge  he  gets  into 
balloon  and,  flying  over  their  little  bungalow,  picks  1 
right  up  with  the  anchor.  A  trip  to  the  clouds  follow 
Father  learns  of  his  son's  predicament,  and  although  1: 
lias  cast  him  off,  he  becomes  worried  and  pursues  in  i 
airplane. 

"Automaniacs,"  the  second  picture,  deals  with  aut 
mobiles.  Alice,  the  stepdaughter  of  a  garage  owner,  is 
love  with  the  chief  repairman.  When  her  lover  meets 
vampire  he  leaves  Alice  on  the  day  of  their  wedding  at 
goes  to  the  home  of  the  vamp.  To  get  revenge,  Ali 
dons  the  attire  of  a  man,  and,  securing  a  Ford,  hires  ' 
out  as  a  taxi,  in  which  her  lover  and  the  vampire  take 
ride.  She  drives  madly  on  and  on,  and  finally,  dashii 
through  the  walls  of  her  father's  garage,  the  machine  sto 
suddenly.  At  the  point  of  a  revolver  she  forces  the  m 
to  marry  her. 

"Neptune's  Xaughty  Daughter"  is  the  tale  of  a  Quak 
family  who  fear  for  the  safety  of  their  eldest  daught 
Alice  and  her  sailor  sweetheart  go  to  an  inn.  He 
Alice  meets  another  sailor,  and  after  a  night  of  merrimt 
gets  up  on  the  stage  and  helps  the  hula-hula  dancers.  H 
sailor  sweetheart  rescues  her  and  takes  her  home,  wh<| 
she  is  met  with  shots  from  her  father's  gun. 


FAIRBANKS  ARRIVES  IN  WYOMING 

TO  MAKE  "FANCY  JIM  SHERWOOD 


The  Douglas  Fairbanks  special,  consisting  of  two  Ptl 
mans  and  three  freight  cars,  carrying  Fairbanks'  hoi 
"Smiles,"  which  he  rode  in  "Wild  and  Woolly,"  and  twreil 
other  horses  to  be  used  in  the  new  Artcraft  play,  "Fata 
Jim  Sherwood,"  arrived  in  Laramie,'  Wyo.,  last  week. 

Among  those  who  arrived  on  the  Douglas  Fairbail 
special  were  Eileen  Percy,  Frank  Campcau,  known  for  1 
characterizations  of  Trampus  in  "The  Virginian";  H.  I 
Strickland,  champion  bucking  horse  and  bareback  rider* 
the  world;  Fred  Burns,  who  holds  many  records  for  trB 
roping;  Rhea  Haines,  prominent  film  actress;  JoscB 
Henabcrry,  who  with  Fairbanks  will  stage  "Fancy 
Sherwood,"  assisted  by  Millard  Webb,  technical  direct 
and  others. 

To  quote  Douglas  Fairbanks,  "Fancy  Jim  Sherwood* 
real  western   comedy-drama,  dealing  principally  witljh 
gang  of  rustlers  who  are  known  as  the  "Hole  in  the 
gang,"  with  stamping  grounds  in  Wyoming. 


EXHIBITORS  HERALD 


29 


Mary  Anderson  in 

"BY  RIGHT  OF  POSSESSION" 

[.tagraph    Blue    Ribbon    drama:    five    parts;  published 
July  30 

As  a  whole  .    Fair 

Story   _  Padded 

Star  „  Very  good 

Support   -Excellent 

Settings    In  keeping 

Photography    Good 

Labor  unions  won't  like  "By  Right  of  Possession," 
tagraph's  latest  contribution  to  the  screen,  for  the 
ison  that  it  holds  their  methods  in  rather  unfavorable 
ht.  There  is  a  scene  showing  a  walking  delegate  and 
i  followers  beating  an  old  man  into  insensibility  which 
not  a  pleasant  sight,  and  though  the  story  has  a  happy 
ding,  the  sight  of  "Bells.''  the  engineer,  being  pummeled 
the  miners  in  the  doorway  of  the  hoist  engine  house, 
rs  an  otherwise  fair  picture. 

Mary  Anderson  plays  a  role  well  suited  to  her  his- 
onic   ability.     Antonio   Moreno   is   a   rough  western 
eriff,  who  loses  his  job  when  the  people  elect  Kate 
xon  (Mary  Anderson)  sheriff,  but  gets  it  back  again 
marrying  her. 

Considerable  padding  is  employed  to  stretch  the  story 
t  to  the  required  five-reel  length.  There  are  scenes 
branding  cattle,  fancy  lariat  throwing  by  a  cowboy,  a 
g  drawnout  mine  accident  and  a  faked  cattle  stampede. 
The  story:  Kate  Saxon  arrives  at  her  mine  in  the 
est  while  striking  miners  are  having  trouble  with  the 
eriff.  She  demands  the  release  of  the  men.  although 
ey  have  brutally  beaten  the  old  engineer,  and  by  ad- 
sting  their  wages  and  reducing  house  rents  restores 
ace.  The  sheriff  accompanies  her  on  an  inspection  trip 
rough  her  mine  and  they  are  trapped  by  falling  rock. 
y  great  effort  they  extricate  themselves  and  Kate  runs 
r  .the  office  of  sheriff.  She  defeats  the  stalwart  cat- 
:man  by  a  narrow  margin  of  votes  and  assumes  the 
lice. .  The  ex-sheriff  comes  to  make  love  to  her  and 
ter  saving  her  from  a  stampede  caused  by  the  blowing 
>  of  a  dam  at  the  hands  of  a  union  organizer,  she  mar- 
:d  the  sheriff. 


Enid  Bennett  in 

"THEY'RE  OFF" 

Triangle  drama;  five  parts;  published  August  19 


As  a  whole... 

Story   

Star   

Support   — 

Settings   

Photography 


...Amusing 
 Holds 

-Excellent 
 Fine 

Elaborate 
 Clear 


I  As  the  title  implies,  this  is  a  story  of  the  turf,  and 
I  very  good  one,  too.  The  types  are  well  drawn  and  the 
j-ttings  carry  the  atmosphere  of  the  South,  peopled  with 
Wits  who  are  sticklers  for  chivalry  and  family  honor.  In 
lie  role  of  a  thoroughbred  society  girl,  Enid  Bennett  is 
)![ost  acceptable,  and  an  excellent  company  of  actors 
irround  her. 

i  The  racing  scenes  were  well  done  and  excitement  ran 
'gh  at  the  Covent  Theater,  Chicago,  where  the  picture 

las  shown  this  week.     The  picture  should  please  the 

^ost  critical. 

The  story:  While  sojourning  through  the  South  a 
ealthy  broker  and  his  daughter  discover  a  wonderful 
d  southern  mansion.  The  broker  tries  to  purchase  it 
om  young  Manners,  who  is  in  possession,  who  although 
swn  lo  his  last  cent  refuses  to  sell.  He  loses  his  money 
a  tobacco  pool  and.  the  home  passes  into  the  hands 

'!  the  broker.  Seeing  the  humiliation  and  pain  they  have 
rought.  the  broker's  daughter  plans  to  win  a  horse  race 
ith  a  thoroughbred  her  father  has  given  her  under  the 

."'uise  that  it  is  Manner's  horse.  The  horse  wins,  and.  after 
ie  race,  the  broker  wants  to  buy  it.  stating:  "Young 

■:'ian,  you  seem  to  have  a  habit  of  owning  things  I  want." 

i  lanners  agrees  to  trade  the  horse  for  the  old  homestead, 
nd  when  the  deal  is  consumated,  the  joke,  the  broker 
nds,  is  on  him. 


Donna  Drew  in 

"THE  LAIR  OF  THE  WOLF' 

Butterfly  drama:  five  parts;  published  August  20 


As  a  whole  .- 

Story  

Star  

Support   

Settings   

Photography 


 Likeable 

 Dramatic 

 Good 

 Fine 

..Well  selected 
-  Satisfying 


There  is  a  great  deal  of  action  and  dramatic  thrills 
in  "The  Lair  of  the  Wolf."  It  concerns  the  story  of  a 
man  who  has  won  the  hatred  of  mankind  because  of  his 
cruelty.  He  is  mysteriously  murdered  and  several  per- 
sons appear  to  be  guilty.  However,  when  the  guilty  man 
does  confess,  he  is  exonerated  because  his  act  is  con- 
sidered justified. 

The  production  should  have  its  appeal  with  most 
patrons  of  motion  picture  theaters.  It  is  somewhat  dif- 
ferent from  the  general  run  of  recent  pictures  and  this 
should  be  something  in  its  favor.  The  cast  includes  Donna 
Drew,  Gretchen  Lederer,  Joseph  Girard.  Chester  Bennett, 
V'al  Paul,  Charles  Hill  Mailes.  Peggy  Custer,  George  Ber- 
rell  and  Josephine  Sedgwick.  The  work  of  Gretchen 
Lederer  and  Yal  Paul  stands  out  very  prominently.  Di- 
rection was  in  the  hands  of  Charles  Swickard. 

The'  story:  Oliver  Cathcart.  a  man  hated  for  his  cruel- 
ty, marries  Margaret  Bennett,  a  widow,  and  her  son  re- 
fuses to  have  anything  to  do  with  either  of  them.  Mar- 
garet is  very  unhappy  and  her  son  hearing  of  this  swears 
to  put  an  end  to  Cathcart.  He  goes  to  his  mother's  home. 
The  same  evening  Cathcart  is  murdered  and  young  Ben- 
nett is  accused  of  the'  crime.  The  net  begins  to  tighten 
around  young  Bennett,  but  his  name  is  cleared  by  a  young 
girl.  Then  an  old  gardener  confesses  to  the  murder  be- 
cause Cathcart  had  forced  his  attentions  on  his  daughter. 
The  gardner  is  exonerated  and  the  girl  who  saved  Ben- 
nett's life  and  Bennett  are  married. 


Arthur  Hoyt  and  Neva  Gerber  in 

''MR.  OPP" 

Bluebird  drama:  five  parts;  published  August 


20 


As  a  whole  .. 

Story   

Stars  

Support   

Settings   

Photography 


..Interesting 

 Appealing 

 —  Good 

 Plenty 

..In  keeping 
 .  Fine 


Adopted  from  the  book  by  Alice  Hegan  Rice.  "Mr. 
Opp "  makes  five  reels  of  interesting  screen  entertain- 
ment. The  story  follows  the  book  close  and  the  pathos 
and  humor  found  in  the  written  drama  has  been  well 
transferred  to  the  screen  drama. 

Arthur  Hoyt  makes  of  the  character  of  D.  Webster 
Opp  a  likeable  person.  Xeva  Gerber  as  Guinevere  Gusty 
offers.  Mr.  Hoyt  good  support.  Other  members  of  the 
cast  are  George  Hernandez,  George  Chesbro,  Jack  Cur- 
tis, Elise  Maison  and  Anne  Lockhart.  The  direction  is 
by  Lynn  Reynolds. 

The  story:  At  the  death  of  his  stepfather,  D.  Web- 
ster Opp  becomes  the  possessor  of  the  old  homestead  and 
guardian  of  Kippy,  a  young  lady,  who  through  an  illness 
in  childhood,  has  an  undeveloped  mind.  Opp  loves  Guine- 
vere Gusty,  daughter  of  the  widow  Gusty,  but  the  widow% 
will  not  allow  Guinevere  to  marry  Opp.  because  of  Kippy. 
The  blow  is  a  shock  to  Opp,  but  he  makes  things  pleasant 
by  explaining  that  he  is  too  old  for  Guinevere.  Opp 
endeavors  to  do  everything  to  make  the  town  of  Cove 
an  enterprising  place,  but  he  fails.  After  struggling 
through  for  a  short  time,  however,  the  town  of  Cove 
thrives,  and  as  a  token  of  appreciatioin  Opp  is  made 


30 


EXHIBITORS  HERALD 


DONNA  DREW,  NEW  BUTTERFLY  STAR, 
HAS  BIG  ROLE  IN  "LAIR  OF  THE  WOLF" 

Donna  Drew  heads  the  cast  of  "The  Lair  of  the  Wolf," 
the  Butterfly  feature  for  August  20.  Prominent  in  her 
support  are  Gretchen  Lederer,  Joseph  Girarrl,  Val  Paul 
and  Charles  Hill  Mailes.  This  will  be  Miss  Drew's  first 
appearance  as  a  star,  but  her  work  is  said  to  hold  forth 
remarkable  promise.  She  aroused  much  interest  by  her 
handling  of  the  character  of  Naidine  in  a  former  Butterfly 
picture,  "The  Flame  of  Youth." 

In  "The  Lair  of  the  Wolf"  Donna  Drew  take's  the  part 
of  a  romantic  young  girl  who  runs  away  from  a  common- 
place home  to  see  the  world-  and  live  the  life  of  freedom 
common  to  her  dime  novel  heroes. 


TWENTY-THREE  REELS  OF  DRAMA, 

COMEDY  AND  NEWS  FEATURES  FOR 
UNIVERSAL  PROGRAM  AUGUST  20 


"Squaring  It,"  a  Bison  drama  of  the  Far  West,  fea- 
turing Neal  Hart  and  Janet  Eastman,  heads  Universal's 
regular  list  of  films  for  the  week  of  August  20.  Monday 
is  Butterfly  day,  as  usual,  signalized  by  the  publication  of 
"The  Lair  of  the  Wolf,"  in  which  Donna  Drew,  Joseph 
Girard  and  Gretchen  Lederer  have  been  provided  with 
effective  parts.  "Squaring  It"  is  to  be  issued  Tuesday, 
August  21.  This  film  tells  the  story  of  an  outlaw's  efforts 
to  play  fair  with  a  young  married  couple  who  befriended 
him  in  his  hour  of  need. 

Eddie  Lyons,  Lee  Moran  and  Edith  Roberts  will  be 
presented  the  same  day  in  a  Nestor  comedy,  entitled 
"Move  Over." 

"Street  Cars  and  Carbunkles,''  a  two-reel  L-Ko  com- 
edy, featuring  Bob  Mackenzie,  Eva  Novak  and  Eddie 
Barry,  is  the  feature  for  Wednesday,  August  22.  The 
commercial  rivalry  that  exists  between  a  street  railway 
and  a  jitney  bus  line,  and  love  of  a  girl  by  the  drivers, 
supplies  the  comic  action  in  this  film. 

Little  Zoe  Rae  is  starred  in  "Heart  of  Gold,"  the  fea- 
.  ture  film  for  Thursday,  August  23.     This  is  a  human- 
interest  drama.     Zoe  takes  the  part  of  a  child  of  the 
tenements,  who  is  the  humanizing  influence  in  the  life 
of  a  miserly  pawnbroker. 

"Behind  the  Map,"  a  Joker  comedy,  featuring  William 
Franey,  will  be  issued  the  same  day.  Lillian  Peacock 
and  Milburn  Moranti  are  prominent  in  Franey's  support. 

Mr.  and  Mrs.  Carter  De  Haven  are  the  stars  of  "A 
-  Five-Foot  Ruler,"  a  two-reel  Victory  comedy,  sched- 
uled for  Friday,  August  24.  The  setting  pictured  in  the 
opening  of  this  stirring  tale  is  a  co-educational  college 
where  Carter,  the  Beau  Brummel  of  the  institution,  is  ex- 
pelled for  coming  to  the  rescue  of  Argo,  a  beautiful  South 
American  student,  who  is  being  showered  with  unwel- 
comed  attentions  by  her  companion  in  a  private  room 
at  the  local  cafe  one  night.  The  thirty-third  issue  of  the 
Universal  Screen  Magazine  will  be  issued  the  same  day. 

Gale  Henry  and  Milton  Sims  are  featured  in  "Mrs. 
Madam  Manager,"  a  Joker  comedy,  to  be  shown  Satur- 
day, August  25.  A  rural  opera  house  is  utilized  to  give 
a  picturesque  background  to  the  tale  of  the  joys  and 
I  woes  of  a  company  of  visiting  burlesquers.  Lillian  Pea- 
cock and  Charles  Haeffli  are  prominent  in  the  cast.  A 
Powers  cartoon  and  a  Ditmar  educational  complete  the 
list  of  films  for  the  week. 

"The  Pearl  Necklace,"  the  ninth — and  by  many  con- 
sidered the  most  thrilling  of  the  episodes  yet  shown — 
of  "The  Gray  Ghost,"  the  mystery  serial  founded  upon 
Arthur  Somers  Roche's  Saturday  Evening  Post  novel, 
will  also  be  issued  to  exhibitors  outside  of  Greater  New 
York  during  the  week  of  August  20. 


|!lll!ll!lllll!lllllllllllll!l!!l!lllllllllil!ll!lillllllllillllllll 

|  WHEREIN  OCHS  PROVES  HE  CAN 

|    MAKE  MR.  ADE  OF  SLANG  FABLES  | 

1      BLUSH  WITH  SHAME  IN  BACK  SEAT  1 


That  Lee  A.  Ochs'  convention  speech  has  had  a  | 
jj  widespread  sinister  effect,  not  only  on  every  branch  |! 
g  of  the  motion  picture  industry,  but  was  of  such  a  I 
H  vernacular  vein  that  it  stirred  the  daily  paper  edito-  f 
=_  rial  writers  to  inspiration,  is  exemplified  in  the  fol-  1 
lowing  editorial,  which  appeared  in  the  Seattle  1'ost,  1 
§§  Seattle,  Wash.: 

A  Movie  Drama 

War  in  the  movies  moved  out  last  week  in  Chicago  I 
into  the  Motion  Picture  Exhibitors'  League  of  America.  I 
Lee  A.  Ochs,  who  has  ruled  the  destinies  of  the  several 
thousand  exhibitors  as  president  of  the  league  for  the  f 
past  two  years,  proposed  to  run  the  convention  in  the  \ 
Auditorium.    There  was  revolt,  and  nearly  three-fourths 
of  the  exhibitors  walked  out,  leaving  Mr.  Ochs  to  turn 
the  clock  back  three  hours  to  be  legal  to  continue  in  the 
president's  chair.    The  rebellious  exhibitors  hurried  over 
to  the  Morrison  Hotel  and  formed  a  new  league. 

"This  is  nothing  new,"  cried  the  enraged  Mr,  Ochs. 
"This  is  a  joke — this  bolting.    They  mean  nothing  to 
me.     It  is  a  cinch.     I  am  going  to  be  president.     I  I 
would  like  to  see  anybody  stop  me."    (A  deep  breath.) 
"This  is  the  dirtiest,  rottenest  tight  of  the  paper  who  has  I 
paid  their  candidates.     If  I  don't  trim  that  bunch  I'm  ^HJl 
through.    When  it  comes  to  exhibitors'  propositions,  I  j 
think  I  know  those  babies  well."    A  pause,  and  then  the 
slaughter  of   Lindley    Murray   and   his   followers   con-  flit 
tinued.     "Before  the  year  is  over  I'm  going  to  pull  J. 
something  else  for  you,  and,  believe  me,  it  is  some- 
^  thing  good." 

=  The   convention  closed   with   Mr.    Ochs   ruling  his 

half  and  the  American  Exhibitors'  Association  formed, 
with  a  membership  including  representatives  from  half 

^  the  states  in  the  Union. 

All  the  assembly  lacked  to  make  it  the  real  thing 
was  Theda  Bara  playing  the  "vampire"  to  bring  about 
the  catastrophe.  However,  President  Ochs'  exhibition 
of  murdering  the  "king's  English"  has  never  had  its  ^ 

g         counterpart  in  the  weirdest  film    turned    out    since    the  . 
him  show  came  into  being. 

One  sentence  uttered  by  Ochs:  "Before  the  year 
(  is  over  I'm  going  to  pull  something  else  for  you;  and, 
J  believe  me,  it  is  something  good,"  apparently  has  be- 
g  become  a  widely  laughed-at  classic  in  slang,  accord- 
H  ing  to  the  wide  newspaper  quotations  it  received. 

illlllllllllllllllllllllllllllllllllllllllllllllN 

'THE  conqueror;  with  wm.  farnum 

NEW  FOX  FEATURE,  SOON  TO  APPEA 
AT  BROADWAY  THEATER  IN  NEW  YOI 


In  "The  Conqueror,"  the  American  drama  produ 
for  William  Fox  by  R.  A.  Walsh,  with  William  Farti 
in  the  stellar  role,  and  which  shortly  will  be  seen  i 
Broadway  theater  in  New  York,  there  exists  a  curi 
coincidence. 

Henry   Christeen   Warnack,   who   wrote   "The  C 
queror,"  based  his  story  on  the  historic  and  exciting  cat 
of  General  Sam  Houston,  known  to  every  Americar, 
one  of  the  most  romantic  and  heroic  figures  of  early  boi: 
days.    Mr.  Warnack  specified  that  Nashville.  Tenn.—  | 
Nashville  of  1830,  where  Sam  Houston  came  finally  |( 
his  own — should  be  pictured.    Old  histories  immedial  I 
were  searched  for  a  picture  of  some  Nashville  street 
the  period.    Such  a  picture  was  found — a  street  redoN 
with  atmosphere.    The  street  "set"  was  taken  from  pi 
picture. 

Technical  Director  George  Gronier  and  his  art  dirci >r 
Charles  Odd,  copied  that  street  faithfully  and  to  the  HI 
detail.    Then  carpenters  swarmed  into  action;  the  hoiHI 
the  courthouse,  the  law  offices  rose  into  being. 

"The  Conqueror"  is  the  first  of  the  William  HI 
Standard  Pictures,  of  which  William  Farnum  is  the  HI 
It  is  said  to  faithfully  depict  a  cross-section  cut  oti'ofl  j 
American  history  in  the  making,  Tennessee  and  all 
the  Texas  border.  And  Mr.  Fox  has  issued  orders  HE 
"The  Conqueror"  will  not  be  sold  until  it  has  first  M 
seen  by  the  exhibitor. 


EXHIBITORS  HERALD 


31 


R.  W.  PRIEST  EXPLAINS  STATE  RIGHT  FILM  OPERATING  j 

Classifies  Features  for  Successful  Exploitation, 
from  Artistic  and  Entertainment  Standpoint; 
Calls  "The  Deemster"  an  Ideal  Play 


By  ROBERT  W.  PRIEST  * 


More  loose  reasoning,  perhaps,  characterizes  what  is 
kvritten  about  motion  pictures  in  general,  and  the  state 
rights  branch  of  the  business  in  particular,  than  any  other 
subject  of  current  interest,  excepting,  of  course,  the  war. 
No  Automatic  Formula 
The  simplicity  of  the  state  rights  plan  of  marketing 
>ictures  is,  seemingly,  so  obvious  to  the  meanest  capacity 
hat  at  the  present  time  there  is  a  bewildering  list  of  these 
productions  to  select  from.  But  there  is  no  mechanical 
method  known  of  producing  "winners."  You  cannot  re- 
duce the  matter  to  an  automatic  formula.  Motion  pic- 
tures are  essentially  abstract  conceptions,  not  concrete 
manufactures.  It  is  usually  very  much  a  case  of  trial  and 
error  as  opposed  to  mathematical  precision  when  you 
pome  to  filming  and  assembling  your  scenes.  The  fin- 
ished result  is  a  complex  conglomerate  of  personal  equa- 
tions which  may  be  an  artistic  and  financial  success  or  a 
dire  failure  on  being  shown  to  the  public  for  the  first 
time  or  thereafter.  To  this  general  rule,  however,  there 
arc  exceptions  which  I  will  subsequently  cite. 

But  even  so,  you  may  roughly  classify  the  state  rights 
pictures.  Yet  more  precisely,  by  the  nature  of  things, 
they  arrange  themselves  in  some  such  order  as  the 
following: 

(1)    Features  desirable  in  themselves. 
(•2)   Features  desirable  in  themselves  and  for  their  re- 
sults. 

(3)    Features  desirable  for  their  results  only. 

Gives  Films  in  Classes 

If  the  unbiased  student  of  the  matter  will  consult 
recent  records  he  will,  I  think,  agree  with  me  that  this 
method  of  classification  is  permissible.  To  the  first  class 
belong  machine-made  program  features;  to  the  third, 
sex  and  problem  films'and  empirical  junk,  i.  e.,  90  per  cent 
of  the  whole.  Xow,  when  a  buyer  obtains  a  feature  of 
the  second  class  he  invariably  secures  prestige  and  profit 
as  the  result  of  his  judicious  handling  of  it. 

Such  a  picture  as  "The  Deemster"  properly  takes  its 
place  in  the  second  class;  hence  the  favorable  reception 


*  General  Manager,  Arrow  Film  Corporation. 


which  it  has  received.  Its  success  was  made  a  practical 
certainty  by  a  few  simple  calculations  or  factors  invari- 
ably omitted  by  ignorant  quacks. 

Let  us  consider  some  of  the  reasons  why  "The  Deem- 
ster" was  a  success.  Than  Hall  Caine  no  modern  author 
is  better  known,  and  the  manner  and  original  presenta- 
tion of  the  production  could  not  humanly  be  improved 
upon.  Its  publicity  value  and  box  office  magnetism  were 
universally  recognized.  The  moment  "The  Deemster" 
was  offered  to  the  public  the  price  fixed  itself.  In  fair- 
ness to  my  contemporaries  in  the  business  it  should  be 
said  that  this  is  what  usually  happens  when  features  of 
its  class  arc  exploited. 

The  Selection  of  Successes 

It  follows,  then,  that  from  the  available  list  of  state 
rights  features  a  man  of  average  intelligence  can  select 
productions  that  are  bound  to  yield  favorable  returns. 
This  is  reducing  state  rights  exploitation  to  a  scientific 
basis.  In  other  words,  you  may  make  financial  success 
fairly  certain. 

The  success  of  the  territorial  exploitation  of  the  pic- 
ture by  state  rights  buyers  is  also  as  reasonably  certain 
as  the  primary  distributions,  although  this  is  not  a  sub- 
ject that  is  within  my  province  to  discuss.  What  I  am 
mainly  concerned  with  on  the  present  occasion  is  to 
make  it  clear  that  the  proper  production  and  exploitation 
of  state  rights  features  by  responsible  companies  or  indi- 
viduals is  virtually  by  risk,  and  that  it  is  up  to  the  buyer 
who  obtains  a  franchise  to  profit  by  the  data  for  making 
money  out  of  the  picture,  which  is  usually  in  possession 
of  the  producing  company.  The  concern  with  which  I 
am  associated  is  one  of  the  few  that  not  merely  sells  a 
picture,  but  also  service  for  exploiting  it. 

Approaching  the  Ideal 

Do  we  not,  therefore,  in  these  latter  conditions  ap- 
proach near  to  the  ideal  of  state  rights  exploitation  in 
the  motion  picture  field?  The  history  of  the  business 
shows  that  no  program  has  been  attended  by  continuou-. 
and  invariable  success,  but  that  individual  productions 
upon  which  time  and  care  have  been  extended  have  re- 
dounded to  the  credit  and  profit  of  all  concerned.  "The 


TWO  SCENES  FROM  J.  WARREN  KERRIGAN'S  PLAY  AND  PARALTA'S  NEW  INGENUE, 

ELEANOR  CROWE 


Left — J.  Warren  Kerrigan  as  "John  Stuart  Webster,"  and  Lois  Wilson  in  "A  Man's  Man."     Miss  Eleanor  Crowe,  Who  Will  Appear  in  "The 
Turn  of  a  Card."    Mr.  Kerrigan  in  Another  Scene  from  "A  Man's  Man"  (Paralta) 


32 


EXHIBITORS  HERALD 


Fall  of  Troy,"  issued  in  1910,  is  the  first  classic  example 
of  the  truth  of  the  latter  contention. 

One  of  the  advantages  of  dignified  open-market  (.or 
state  rights)  film  manufacture  is  that  it  is  inimical  to 
the  sweatshop  methods  of  film  making,  under  which  true 
art  is  unable  to  manifest  itself. 


R.  C.  MEGRUE,  NOTED  GOLDWYN  AUTHOR, 

TO  VISIT  U.  S.  AND  CANADA  EXHIBITORS 


Roi  Cooper  Megrue,  playwright,  co-author  of  Maxinc 
Elliott's  first  Goldwyn  picture,  "Fighting  Odds,"  and 
member  of  the  Goldwyn  advisory  board,  left  this  week 
for  a  tour  of  cities  in  the  Canadian  West. 

Mr.  Megrue  has  been  assigned  by  Goldwyn  Pictures 
Corporation  to  meet  the  managers  of  all  the  Goldwyn 
offices  in  Western  Canada  and  also  those  in  Seattle,  San 
Francisco,  Los  Angeles,  Denver,  Minneapolis  and  else- 
where in  that  territory.  Through  these  managers  he 
will  meet  the  owners  of  motion  picture  theaters  in  cities 
and  towns  of  all  sizes. 

This  is  the  first  time  in  the  history  of  the  industry, 
it  is  said,  that  one  of  the  big  figures  in  dramatic  author- 
ship has  ever  been  sent  directly  to  the  men  who  exhibit 
motion  pictures  to  the  public  to  ask  these  influential 
showmen  their  opinions  as  to  what  the  public  desires  on 
the  screen. 

As  Mr.  Megrue  and  his  mother  will  be  in  the  North- 
west on  and  after  October  7,  the  date  when  "Fighting 
Odds"  is  published,  big  exhibitors  unquestionably  will 
see  to  having  him  make  personal  appearances  in  conjunc- 
tion with  the  presentation  of  Miss  Elliott's  picture. 
Among  the  cities  in  the  Megrue  itinerary  are: 

Canada — Calgary,  Winnipeg.  Banff,  Edmonton,  Van- 
couver, Victoria. 

United  States — Seattle,  Portland,  San  Francisco,  Oak- 
land. San  Diego,  Denver,  Minneapolis,  Olympia,  Tacoma, 
Sacramento,  Berkeley,  Los  Angeles,  Butte  and  Detroit. 

LASKY  ENTHUSIASTIC  AFTER  TRIP 

TO  BIG  PRODUCING  COAST  CENTER 


When  Jesse  L.  Lasky  arrived  in  New  York  this  week 
from  his  semi-annual  tour  of  the  Pacific  Coast  he  de- 
clared his  satisfaction  in  discussing  the  producing  sit- 
uation as  he  found  it  at  the  west  coast  studios  of  the 
company.  The  last  time  that  Mr.  Lasky  visited  the 
coast  the  producing  activities  of  the  corporation  em- 
braced only  the  Lasky  and  Morosco  studios  at  Hollywood 
and  Los  •Angeles,  respectively.  Today  California  is  lit- 
erally dotted  with  the  headquarters  of  independent  pro- 
ducers who  are  at  work  preparing  photoplays  for  distri- 
bution through  the  concern. 

With  the  Lasky  and  Morosco  studios  both  being  en- 
larged to  accommodate  the  vastly  augmented  producing 
schedule  of  Paramount  and  Artcraft,  there  arc  also  the 
studios  of  Thomas  H.  Ince  being  utilized  to  their  capac- 
ity in  the  production  of  Ince  pictures  for  Paramount 
and  Artcraft.  At  Edendale,  Mack  Sennett  is  already 
hard  at  work  completing  his  first  Paramount-Mack  Sen- 
nett comedies,  in  which  there  will  appear  the  bevy  of 
beautiful  girls  for  which  this  great  comedy  producer's 
pictures  have  long  been  celebrated. 

"The  fact  about  all  this  vast  producing  activity,"  said 
Mr.  Lasky.  "lies  not  so  much  in  its  wide  extent  but 
rather  in  the  remarkable  situation  presented  by  the  indi- 
vidual activities  of  a  number  of  great  producing  geniuses 
who  are  all  engaged  in  preparing  their  best  product  for 
release  by  the  one  great  institution. 


CHANGE  TITLE  OF  NEW  MINTER  FILM 

The  title  of  the  patriotic  picture  Mary  Miles  Minter, 
American  Film  star,  now  is  working  on  has  been  changed 
from  "The  Call  to  Arms"  to  "Her  Country's  Call.-' 


A.  E.  A.  BARES  BIG  COMBINE  PLAN 

(Continued  front  page  13) 

for  our  support  on  dues  and  membership  that  the  exhibitor  pays.  WE 
HAVE  NO  PROMOTION  SCHEMES— WE  OWN  NO  TRADE 
PAPER S — W E  ARE  A  BUSINESS  ORGANIZATION.  The  officers 
draw  no  salary  except  the  general  manager,  who  is  hired  to  work  for 
you.  In  our  organization  are  the  exhibitors  who  worked  against  unjust 
legislation ;  who  worked  against  the  tax  of  10  per  cent  on  gross  re- 
ceipts. We  have  no  affiliation  with  film  people  and  don't  spread  any 
false  propaganda  and  help  others  take  our  business  from  us. 

Exhibitors  Urged  to  Join  A.  E.  A. 

Every  exhibitor  is  requested  to  act  as  a  committee  of  one  to  help 
us  organize.  Send  your  check  for  one  year's  dues  ($12)  to  The  Amer- 
ican Exhibitors'  Association,  1110  Times  Square  Building,  New  York, 
today.    If  you  cannot  afford  that,*send  $1  a  month. 

Surely,  if  the  exhibitors  are  willing  to  give  up  millions  of  dollars  lo 
ADVANCE  DEPOSIT  FILM  MEN,  who  have  used  it  and  are  using 
it  to  increase  your  film  service  expense  and  now  to  build  theaters  to 
put  you  out  of  business,  they  will  have  confidence  enough  in  fellow, 
exhibitors  to  organize  with  them  and  help  pay  the  expense  of  running 
an  office  and  support  an  organization  that,  with  your  help,  will  return 
your  advance  deposits  to  you  and  fight  to  put  your  business  back  on 
a  decent,  equitable  basis  of  trade. 

Therefore,  act  at  once.     Don't  be  a  slacker.     Join  today  and  we 
will  carry  the  battle  to  an  immediate  victory. 
Fraternally  yours, 

AMERICAN  EXHIBITORS'  ASSOCIATION. 
Since  no  organization  has  had  the  power  to  fight  out 
the  big  problem  for  exhibitors  in  the  past,  Charles  C. 
Pettijohn  states  that  all  exhibitors  will  find  great  bene- 
fits in  the  A.  E.  A.  providing  they  will  join  the  fight 
against  evils  with  the  organization. 

§§l!!!llllllftlllllli»l!l!IIIUIIIIIIIIIIIIIIIIIIIIIIIIIIIII!!lffl 

|  RALPH  MORGAN,  STAGE  STAR,  IS 

|    MODERN  SPEED  BOY  IN  MAKING  | 

|      FEATURES  FOR  WHOLESOME  CORP.  1 


g  -     Here's  the  modern  speed  boy — Ralph  Morgan. 

J  Beginning  last  week,  the  ground-covering  accom-  ij 

g  plishments  of  this  hustling  young  man   paled  the  ■ 

g  wing-foot  stuff  of    Mercury  into   the  selling-plater  = 

g  class. 

For   Ralph    has    suddenly   found  himself   con-  g 

g  fronted  with  two  separate  and  distinct  occupations,  g 

g  He  is  best  known  for  the  role  of  the  dashing  Joe  g 

g  Bascom  in  "Turn  to  the  Right,"  which  role  he  has  g 

g  played   continuously  for  more   than   two   seasons,  g 

g  Now  he  has  been  engaged  by  Wholesome  Films  g 

g  Corporation  to  play  the  leading  masculine  role  in  g. 

g  "The   Penny    Philanthropist."   Clara  E.   Laughlin's  g 

g  story,  on  which  production  has  begun  in  Chicago.  g 

Should  you  chance  to  hear  of  a  speeding  taxi,  ji 

g  shades  drawn  tight,  with  a  human  elbow  or  perhaps  § 

■  a  foot  protruding,  careening  through  Lincoln  Park,  g 

g  don't  suspect  the  Black  Hand.     Nay,  Belladonna:  § 

I  'tis   neither  a  Black  Hand  abduction  nor  Teuton  1 

B  intrigue.    'Tis  only  Ralph  Morgan  en  route  from  I 

1   one  post  of  histrionic  duty  to  another,  in  his  new  § 

|  and  novel  taxicab  dressing  room,  which  he  has  af-  ■ 
g  fectionately  dubbed  "Saffron  Susie." 

For  it  is  a  part  of  Ralph's  two  contracts — you  J 

1   know,  those  iron-bound  affairs — that  neither  of  his  j 

|  engagements  shall  be  permitted  in  any  way  to  in-  g 
g   tcrfere  with  the  other. 

Director    General    Guy    McConnell    insists    that  | 

|  Ralph  remain  at  the  studio  until  the  last  possible  | 

|  minute;  hence  the  "Saffron  Susie."    All  the  com-  | 

g  forts  of  the  dressing  room  are  embodied  in  the  I 

1  taxi.     Going  north,   Morgan  changes  from  "Turn  j 

to  the  Right"  costume  to  that  which  his  role  in  "The  j 

I  Penny  Philanthropist"  requires.  Going  south,  from  | 
g  studio  to  stage,  it's  vice  versa. 

M.  J.  Weisfcldt,  general  manager  of  Wholesome  | 

I   Films  Corporation,  announces  that,  in  addition  to  | 

1  "The  Penny  Philanthropist,"  production  is  soon  to  | 

1  begin  on  "Everybody's  Lonesome,"  also  by  Clara  § 

|  E.  Laughlin,  and  a  new  serial  by  Guy  McConnell.  | 

1  Wholesome  has  completed  production  of  "Cinderella  | 
g  and  the  Magic  Slipper." 

lllllllllllllllllllllllllllllllllllllllllllllllllllU 


EXHIBITORS  HERALD 


35 


THE  FILM  STOCK  MARKET 

By  Paul  H.  Davis  &  Company 
Chicago 


ierican  Film  Company  .„  

icoln  Film  Corporation,  pfd  

ne  Star  Corporation,  pfd  

ne  Star  Corporation,  com  

tual  Film  Corporation,  com  

tual  Film  Corporation,  pfd  

B  York  Motion  Picture  Corporation. 

rth  American  Corporation,  com  

tes  Film  Corporation,  com  

mhouser  Film  Corporation  

angle  Film  Corporation  

irld  Film  Corporation  


Bid 

Asked 

65 

70 

90 

100 

97 

99 

18 

22 

13 

16 

18 

21 

60 

65 

28 

26 

40 

60 

m 

Quotations  August  21,  1917. 


This  department  will  furnish  on  request,  such 
statistics  as  are  available  concerning  the  above  or 
other  motion  picture  stocks,  providing  such  request 
does  not  call  for  an  expression  of  opinion  concern- 
ing the  policy  of  the  companies  or  the  future  prices 
of  the  stocks. 


J.  B.  SARDY  &  CO. 

!      Film  Stocks        Bonds  Investments 
131  South  La  Salle  Street 

1  Telephone  Majestic  7640         ::  Chicago,  Illinois 


OFFICIAL  CUT-OUTS  MADE  BY  THE 
CHICAGO  BOARD  OF  CENSORS 


ietro,  "The  Jury  of  Fate" — Woman  in  travail  just  before  birth  of 
;  close-up  of  half-breed  choking  man  over  railing;  shorten  view  of 
on  floor  with  blood  streaming  from  mouth. 


<>ld  Seal,  "A  Wife's  Suspicion" — Entry  through  window ;  two 
>i-climbing  scenes  and  entry  into  house  ;  working  at  safe. 


Butterfly,  "The  Midnight  Man" — All  but  last  scene  of  man  working 
i  safe ;  entry  through  window  and  four  scenes  of  burglar  at  safe ; 
king  pearls  from  knob  of  safe ;  flash  all  restaurant  right  scenes ; 
>se-up  of  attack  on  policeman. 


hristie,  "Merry  Mix-up" — Robbing  blind  man  ;  stealing  match  safe 
man  in  cafe. 


World.  "The  Guardian" — Banker  paying  blackmail  to  saloonkeeper  ; 
hting  fuse ;  taking  valuables  from  floor  after  safe  is  opened ;  attack 

police  by  thieves  and  two  scenes  of  hold-up  of  policeman  except 
cognition  scene  and  escapes ;  slugging  banker  and  robbing  him  near 


Kay  Bee,  "Master  of  His  Home" — Subtitles:  "I'm  not  going  to  be 
ything  of  the  sort"  ;  "Xow  I  know  what  you  meant  when  you  said 
u  were  not  going  to  be  a  grandmother" ;  "There's  no  explanation 
"  murder."  Reel  4,  subtitles :  "Nothing  to  worry  about — just  what 
y  young  wife  may  hope  for"  ;  "Advance  congratulations — hope  it's  a 
y" ;  "Xow  you  are  going  to  be  a  grandmother." 


Triangle,  "A  Hotel  Disgrace" — Scene  of  nude  picture  and  first 
)se-up  of  nude  statue. 


Universal,  "The  Red  Ace" — Flash  attack  by  ape-man;  attack  on 
auffeur.  Xo.  2,  flash  attack  on  man.  Xo.  3.  three  scenes  of  semi- 
ide  painting  and  flash  one  where  men  appear  in  foreground  at  bar 
tore  leader  "Have  a  drink." 


L-Ko,  "Rough  Stuff" — Close-up  of  exposure  of  model's  back. 


Falcon,  "The  Mainspring" — Flash  four  scenes  of  rioting  miners. 


Essanay,  "Open  Places" — Girl  sitting  on  man's  lap ;  flash  two 
gambling  scenes;  three  scenes  of  girl  sitting  on  bar;  girl  caressing 
man  on  saloon  porch. 


Consolidated,  "Charlie's  Prepared  ness" — Stabbing  man  in  posterior 
with  dagger;  throwing  leg  across  girl's  lap. 


Metro,  "The  Girl  Without  a  Soul" — Taking  money  from  tin  box ; 
subtitle,  "You  had  better  remain  here  and  go  away  tomorrow"  ;  vision 
of  girl  taking  money  from  tin  box. 


Kay  Bee,  "Golden  Rule  Kate" — Adult  only  permit.  Reel  1.  flash 
gambling  scenes ;  all  scenes  of  women  embracing  men  at  bar  and 
women  drinking  at  bar.  Reel  2,  flash  two  gambling  scenes  ;  all  but  one 
scene  of  girl  pointing  gun  at  minister  and  all  but  one  scene  of  girl 
with  gun  holding  back  crowd  outside  saloon.  Reel  3,  close-up  of  blonde 
woman  and  man  drinking  at  table.  Reel  4,  flash  all  gambling  scenes; 
five  scenes  of  man  and  girl  embracing  at  bar.  Reel  5,  scene  of  shoot- 
ing man. 


Great  Xorthern,  "The  Opium  Smoker" — Subtitle,  "Hugo  seeks  for- 
getfulness,"  etc. ;  preparing  opium  pipe  and  lighting  same. 


Vitagraph,  "By  Right  of  Possession" — Two  riot  scenes;  two  scenes 
of  assault  on  old  man. 


Vitagraph,  "Bobby  the  Boy  Scout" — Two  scenes  of  binding  boy. 


Keystone,  "She  Xeeded  a  Doctor" — Reel  1,  incident  where  doctor's 
wife  has  head  between  bars  of  bed  eliminate  doctor's  motions  with 
head  indicating  he  wanted  his  wife  to  come  further  down  in  bed ; 
scenes  of  doctor's  hand  on  face  of  man  in  bed  with  him. 


Joker,  "Canning  the  Cannibal  King" — First  scene  of  prodding  man 
with  spear  in  posterior. 


Pallas,  "Little  Miss  Optimist" — Two  views  of  stamp ;  murderer 
striking  man  on  head  with  bronze ;  man  striking  Carden  with  bronze 
and  two  theft  scenes. 


L-Ko,  "The  Little  Fat  Rascal" — Three  scenes  on  platform  where 
girl  exposes  her  legs  in  indecent  manner. 


Art  Dramas,  "The  Eye  of  Envy" — Xude  pictures  in  album  ;  caress 
where  man  fingers  woman's  dress ;  subtitles,  "I  consented  to  marry 
him  on  condition  that  I  be  wife  in  name '~©nly"  ;  "He  agreed  to  my 
proposition,  thinking  to  have  his  way  after  our  marriage";  "With  his 
young  body  I  could  win  her,  wife  or  no" ;  incident  of  Wilbur  going 
to  woman's  bedroom  door  and  seeking  admission  ;  two  scenes  of  Wilbur 
embracing  woman  on  porch. 


King  Bee,  "The  Hero' 
placing  legs  in  girl's  lap. 


-West  fingering  nose  at  bar  tender ;  man 


5! 


THIS  WEEK  AT  DOWNTOWN 
CHICAGO  THEATERS 


ALCAZAR — Fox,  "The  Siren,"  with  Valeska  Suratt;  Triangle. 
"They're  Off,"  with  Enid  Bennett ;  Art  Dramas,  "W  hen  W  e  Were 
Twenty-one,"  with  Alma  Hanlon ;  Triangle,  "Wooden  Shoes,"  with 
Bessie  Barriscale ;  World,  "Tides  of  Fate,"  with  Alexandria  Carlisle : 
Metro.  "To  the  Death,"  with  Olga  Petrova ;  Art  Dramas,  "Think  It 
Over,"  with  Katherine  Calvert ;  Fox,  "The  Soul  of  Satan,"  with 
Gladvs  Brockwell. 


BIJOU  DREAM— Ivan,  "One  Law  for  Both,"  with  Rita  Jolivet. 


BOSTOX  — Triangle,  "They're  Off,"  with  Enid  Bennett;  Art 
Dramas,  "When  We  Were  Twenty-one,"  with  Alma  Hanlon;  Triangle. 
"Wooden  Shoes,"  with  Bessie  Barriscale ;  World,  "Tides  of  Fate," 
with  Alexandria  Carlisle  ;  Metro,  "To  the  Death,"  with  Mme.  Petrova  : 
Art  Dramas,  "Think  It  Over,"  with  Katherine  Calvert ;  Fox,  "The  Soul 
of  Satan,"  with  Gladys  Brockwell. 


CASTLE— Artcraft,  "Seven  Keys  to  Baldpate,"  with  George  M. 
Cohan. 


COLOXIAL — Artcraft,  "Down  to  Earth,"  with  Douglas  Fairbanks. 


ORPIIEUM— Bluebird,  "The  Showdown,"  with  Myrtle  Gonzales; 
Paramount,  "The  Varmint."  with  Jack  Pickford ;  World,  "Tides  of 
Fate,"  with  Alexandria  Carlisle;  Vitagraph,  "Richard  the  Brazen,"  with 
Alice  Joyce;  Metro,  "To  the  Death,"  with  Mme.  Petrova  (two  days). 


PLAYHOUSE— Bluebird,  "Mr.  Opp,"  with  Xeva  Gerber. 


ROSE — World,  "The  Marriage  Market,"  with  June  Elvidge. 


flig,  "The  Barker" — Altering  accounts  ;  pouring  acid  on  net. 


STUDEBAKER — Fox.  "The  Honor  System,"  with  Miriam  Cooper. 

ZIEGFELD — Paramount.  "The  Mysterious  Miss  Terry,"  with  Biilie 
Burke. 


34 


EXHIBITORS  HERALD 


RUSSIAN  AMBASSADOR  AT  WASHINGTON  TO  BE 
GUEST  AT  "FALL  OF  ROMANOFFS"  TRADE  SHOW 


Boris  Bakhmetieff,  Accompanied  by  General  Staff,  to  View 
Film  Brenon  Calls  His  Greatest  at  Private  Exhibition 
in  Ritz-Carlton,  in  New  York,  September  6 


Boris  Bakhmetieff,  the  Russian  am- 
bassador at  Washington,  will  be  the 
special  guest  at  the  'first  private  show- 
ing in  New  York  of  the  latest  big 
Herbert  Brenon  special  production, 
"The  Fall  of  the  Romanoffs,"  fea- 
turing Iliodor,  the  exiled  Russian 
monk.  The  beautiful  main  ballroom 
of  the  Ritz-Carlton  has  been  engaged 
for  this  purpose. 

This  showing  of  what  Mr.  Brenon 
believes  to  be  his  greatest  picture 
will  be  held  Thursday  night,  Septem- 
ber 6,  and  it  will  be  absolutely  the 
first  time  that  any  person  outside  of 
the  Brenon  producing  forces  will 
have  seen  this  picture. 

Staff  With  Ambassador 

The  Russian  Ambassador  will  be 
accompanied  to  New  York  for  this 
special  occasion  by  his  entire  em- 
bassy staff  in  full  dress  uniform. 
W  ith  the  exception  of  the  newspaper 
men  these  will  be  the  only  guests 
outside  of  the  motion  picture  in- 
dustry. 

Invitations  will  also  be  sent  to  the 
representatives  in  this  country  of  the 
prominent  English,  French,  Italian 
and  Spanish  papers.  Representa- 
tives of  the  big  newspapers  of  Bos- 
ton, Philadelphia,  Chicago  and  other 
important  cities  of  the  United  States 
will  be  among  those  invited. 

With  the  exception  of  those  men- 
tioned above,  the  balance  of  the  in- 
vitation list  of  about  two  hundred  and 
fifty  will  be  made  up  of  all  of  the 
prominent  and  well  known  men  of 
the  motion  picture  industry.  Be- 
cause this  picture  marks  a  step  for- 
ward in  motion  picture  production 
it  is  believed  that  this  first  showing 
should  be  held  for  the  benefit  of  the 
industry  and  not  for  outsiders. 

Brenon's  Greatest  Film 

The  main  reason  that  Mr.  Brenon 
feels  that  this  is  the  greatest  picture 
that  he  ever  made,  is  because  he  con- 
siders it  the  biggest  subject  that  he 
has  ever  handled.  This  is  the  first 
time  in  the  history  of  the  screen  that 
a  director  has  had  an  opportunity  to 
portray  the  actual  events  of  one  of 
the  most  stupendous  episodes  in  the 
history  of  the  world,  the  fall  of  the 
house  of  Romanoff  and  the  setting 
up  in  its  place  of  a  democracy  rep- 
resentative of  the  power  of  the 
people. 

With  the  exception  of  the  hated 
and  feared  monk  Rasputin,  the  de- 
generate, unscrupulous  peasant  priest 
who  ruled  by  means  of  the  supersti- 
tious fear  of  a  weak  autocratic  Czar, 


every  one  of  the  characters  shown 
on  the  screen  is  a  living  personality 
today,  living  their  lives  in  the  various 
stations  that  the  events  in  this  great 
world  drama  have  assigned  to  them. 


FOX  ADDS  TWO  STAGES 

TO  HOLLYWOOD  "LOT" 
FOR  COMEDY  MAKING 

To  make  room  for  the  increasing 

comedy  output  of  the  William  Fox 
organization,  two  more  "lots"  and 
stages  have  been  added  to  the  grounds 
tin-  compariy  already  occupies  in  Hol- 
lywood, Cal. 


Mrs.  Kathe  rine  Griffith,  mother  of  Gertrudt 
and  Gordon  Griffith,  now  playing  with  the  Sun 
comedy   players  under   Director  llenrv 


shine 


Lehrman,  has  also  joineH  the  Fox  film  coined 
staff,  and  will  appear  in  "A  Domestic  Hound, 
to  be  published  August  20. 


EDNA  GOODRICH  APPEARS  IN  A  MUTUAL 

FEATURE  SCHEDULED  FOR  SEPTEMBER  3 


Edna  Goodrich,  noted  stage  star, 
will  return  to  the  screen  September 
3,  in  "Reputation,"  the  first  of  her 
scries  of  star  productions  for  Mutual. 

.Miss  Goodrich  has  been  at  work 
for  months  on  the  series  of  photo- 
dramas  which  she  is  making  under 
her  contract  with  John  R.  Freuler, 
president  of  the  .Mutual  Film  Cor- 
poration. 

The  first  of  the  series  was  finished 
some  months  ago,  but  it  was  decided 
that  the  third  must  be  well  under 
way  before  the  publication  date  of 
the   first   was  announced. 


In  the  meantime  great  interest  ha; 
been  aroused  in  the  forthcoming 
Goodrich  pictures.  In  addition  t( 
"Reputation,"  "Queen  X"  has  bee: 
completed  and  "A  Daughter  of  Mary 
land"  is  so  far  under  way  that  it  wil 
be  finished  before  "Reputation"  is  is 
sued.  The  fourth  of  the  series  wil 
be  "American  Maid,"  preparations  fo 
the  production  of  which  are  alread 
started.  Miss  Goodrich  will  be  di 
rected  in  "American  Maid"  by  Alber 
Capcllani,  the  noted  stage  manage 
who  has  but  recently  come  into  th 
Mutual  organization. 


PICTURE  INDUSTRY  WAR  COMMITTEE  SEEKS 
TRADE'S  AID  FOR  U.  S.  ON  FOOD  QUESTION 


The  War  Committee  of  the  motion  picture  industry  appointed  to  || 
act  with  Mr.  Herbert  Hoover  on  the  food  commission  respectfully 
requests  the  consideration  of  the  trade  to  the  following: 

The  chairman  of  this  committee  now  is  in  Washington  getting  in 
touch  with  the  whole  question  and  in  conferences  to  determine  along 
which  lines  the  industry  will  be  able  to  render  the  greatest  aid  to  the 
country  and  the  Government  on  the  important  question  of  food  con- 
servation. 

Must  Have  Full  Consideration 

We  realize  the  extreme  necessity  for  prompt  action,  but  at  the  same 
time  feel  that  grave  errors  may  be  made  and  much  effort  may  be 
wasted  and  in  fact  may  have  to  be  undone  if  full  consideration  be  not 
first  given  to  each  step. 

For  this  reason  this  committee  requests  the  trade  in  general  and 
every  manufacturer  and  distributor  in  particular  not  to  undertake  the 
making  or  showing  of  any  film  dealing  with  any  phase  of  food  conser- 
vation until  the  many  sides  of  the  matter  be  given  the  most  careful 
consideration  and  a  plan  of  propaganda  is  worked  out  that  is  funda- 
mentally sound  in  every  particular. 

Committee  Will  Consult  with  Trade 

We  believe  everyone  will  realize  the  necessity  for  this  mode  of 
procedure.  There  will  be  a  very  large  amount  of  work  for  the  industry 
in  connection  with  the  various  activities  of  the  Government  for  the  next 
few  months  and  it  therefore  becomes  imperative  that  no  waste  effort 
be  expended  anywhere. 

This  committee  will  be  glad  to  consult  and  advise  with  anybody  in 
the  trade  in  regard  to  its  future  activities  and  will  make  its  plans  and 
suggestions  public  from  time  to  time  in  the  various  trade  papers  at  the 
earliest  possible  moment. 

ARTHUR  S.  FRIEND, 
Chairman  Food  Commission  Committee  of  N.  A.  M.  P.  I. 

11111111 


GENERAL 


3etween  Man  and  Beast" — August 
H  two-reel  Selig  drama,  with  Bessie 
E  on).— Milbank  and  his  wile  and 
d  d  start  out  in  the  jungle  to  lo- 
ft the  mines  which  the  elder  Mil- 
Mk  has  left.  Blackmoor,  who  is 
aiious  to  locate  the  mines  and  do 
i-ty  with  the  little  party,  follows. 
H  sets  tire  to  the  shack  and  the  wife 
ai  child  are  rescued  by  the  faithful 
Si  .  ant  and  taken  to  the  woods.  Mil- 
fa  k  seeing  the  flames  becomes  panic 
Sfcken  and  rushes  in  search  of  his 
fciily.  The  baby  is  carried  away 
b  a  huge  ape.  The  distracted  par- 
Hs  are  surprised  to  find  the  child 
Ire  and  well  and  through  this  also 
Bfceed  in  locating  the  rich  mine. 

Her  Salvation" — August  25  (one- 
Ill  Selig  drama,  with  Bessie  Eyton). 
MtJance,  who  lives  in  the  great  East 
He,  loves  Pat  McQuire.  Sandy  Mc- 
Crthy,  fresh  from  the  country,  meets 
Bnce  and  falls  in  love  with  her.  One 
ftht  at  a  dance,  McQuire  strikes  a 
■man,  and  this  opens  the  eyes  of 
Bnce.  She  turns  to  Sandy  and  the 
Itfo  are  married  shortly. 


UNIVERSAL 


'Straight  Shooting" — August  27 
i-e-reel  Butterfly  drama,  with  Har- 
Carcy). — "Thunder"  Flint  and  his 
ng  are  planning  to  raid  the  Nestors 
drive  them  out.  "Cheyenne" 
itrry  is  engaged  to  do  the  work, 
t  when  he  finds  that  one  of  Flint's 
n  has  attacked  and  killed  the  son 
"Sweetwater"  Sims,  he  quits  them 
i  goes  to  the  assistance  of  the 
stors.  The  beautiful  daughter  of 
ns  is  one  of  Harrv's  reasons  for 
Iping  the  Nestors.  Together  with  a 
ng  of  outlaws,  friends  of  Harry, 
enemy  is  routed.  Sims  invites 
irry  to  remain  with  them,  but  Har- 
after  thinking  the  matter  over, 
ids  Danny  back  to  Joan  and  alone 
|  lows  the  setting  sun. 

'The    Winning    Pair" — August  28 
nree-reel    Gold    Seal    drama,  with 
ith  Stonehouse). — Croft  and  Moore, 
|th     shoe     manufacturers,  haven't 
:oken  for  years  because  of  a  trivial 
<arrel,  and   when   Jack   Croft  and 
atrice  Moore  decide  to  marry  they 
ae  cut  off  by  their  parents.  How- 
ler, Beatrice  manages  to  get  em- 
jyment  for  Jack  in  her  father's  fae- 
ry.   At  a  seaside  resort  Beatrice  is 
staken  for  a  shoe  saleslady,  because 
the  number  of  shoes  she  has  with 
3r.    She  succeeds  in  landing  a  big 
der  for  Croft's   factory  and  Jack 
nds  an  army  order  for  the  Moore 
dory.    This  arouses  the  interest  of 
c  narents  and  since  the  only  man- 
r  in  which  the  orders  can  be  filled 
for  the  two  concerns  to  consoli- 
.te  they  do  so  and  a  happy  ending 
brought  about. 


"The  Nightcap" — August  28  (one- 
reel  Nestor  comedy,  with  Eddie  Lyons 
and  Lee  Moran). — Eddie  and  Lee  re- 
turn home  from  club  and  Eddie  gives 
Lee  a  fancy  nightgown  and  cap.  Edith 
and  her  mother  being  out,  return 
home  and,  Edith  seeing  nothing  but 
the  can.  believes  the  worst.  How- 
ever.'after  explanations  are  made,  Ed- 
die promises  never  again. 

"Props,  Drops  and  Flops'' — August 
29  (two-reel  L-Ko  comedy,  with 
Gladys  Yarden). — When  Gladys,  sou- 
brette,  arrives  at  the  U-Funny  The- 
ater, the  property  men  immediately 
"fall"  for  her,  much  to  the  disappoint- 
ment of  Mrs.  Morris,  the  heavy,  and 
Griffith,  Gladys-  fiance.  Walter,  head 
property  man,  takes  Gladys  out  for 
a  ride  and  for  this  gets  into  trouble 
with  Griffith.  Back  at  the  theater  a 
fire  starts  and  a  general  melee  en- 


"Hands  in  the  Dark" — August  30 
(two-reel  feature,  with  J.  Warren 
Kerrigan). — Jonathan  Brewer  dis- 
charges his  clerk,  Howard,  because 
he  loves  his  daughter,  and  Brewer 
believes  Howard  to  be  after  his 
wealth.  Brewer  is  mysteriously  mur- 
dered and  Howard  is  arrested  and 
convicted  on  circumstantial  evidence. 
Helen,  together  with  her  aunt  and 
butler,  retires  to  the  mountains  and 
the  morning  when  Howard  is  to  be 
executed  a  forest  fire  breaks  out.  The 
butler  acts  suspiciously,  and  Helen, 
following  him,  finds  him  digging  up 
a  bag  containing  the  jewels.  Helen 
brings  the  butler  to  the  prison  in 
time  to  save  the  life  of  her  sweet- 
heart. 

"Why  They  Left  Home" — August 
30  (one-reel  Joker  comedy,  with  Zasu 
Pitts). — Ira  falls  in  love  with  Flossie, 
the  leading  lady,  and  goes  to  the  city 
to  see  her.  He  meets  Hank,  a  prop- 
erty man,  and  Hank  takes  him  to  the 
theater,  where,  behind  the  scenes,  he 
views  the  play.  He  recognizes  the 
principals  and  breaks  up  the  show 
when  Jack,  the  leading  man,  accuses 
Flossie  of  stealing  money.  '  After  a 
mixup  Ira  is  ejected  from  the  theater 
and  when  told  that  Flossie  has  been 
married  three  times,  Ira  marries 
Mary,  his  sweetheart. 

"Scandal  Everywhere" — August  31 
(one-reel  Victor  comedy,  with  Max 
Asher). — When  Mrs.  Max  finds  her 
husband  flirting  with  the  soubrette 
at  the  hotel,  she  endeavors  to  take 
him  in  hand.  But  Max  eludes  her 
and  buys  the  soubrette  some  refresh- 
ments. They  are  watched  bv  a  de- 
tective and  at  every  opportunity  Max 
shoots  at  the  detective.  The  result 
is  a  chase  in  which  every  one  in  the 
hotel  takes  part. 

"Jungle  Treachery" — September  1 
(two-reel  Bison  drama,  with  Babe 
Sedgwick).  —  When  Nathan  Briggs, 
who  lives  in  the  African  jungle,  learns 


that  there  is  an  English  camp  nearby 
he  sends  his  daughter,  Betty,  to  find 
out  what  the  men  are  doing  there. 
Betty  falls  down  a  slide  and  sprains 
her  ankle.  Bob,  one  of  the  party, 
hears  her  screams,  rescues  her  and 
takes  her  to  his  cabin.  Nathan,  anx- 
ious over  the  absence  of  his  daugh- 
ter, prepares  to  attack  the  English 
camp.  The  Englishmen  win  the  fight, 
and  as  Nathan  backs  into  his  cabin 
he  is  attacked  by  a  lion.  He  is  badly 
wounded  and  sending  for  Betty  and 
Bob  begs  their  forgiveness  and  gives 
Betty  to  the  care  of  Bob.  And  as 
Mrs.  Bob  McPhearson,  Betty  finds 
happiness  in  the  jungle. 

"Busting  Into  Society" — September 
1  (one-reel  Joker  comedy,  with  Gale 
Henry). — Lizzie  will  not  listen  to  the 
love  story  of  Rupert,  a  hod  carrier, 
because  she  wants  to  be  a  fine  lady. 
Her  father  wins  first  prize  in  a  lot- 
tery contest  and  they  move  to  a  big 
house  and  entertain  the  Grand  Duke 
Larry,  whom  they  hope  to  have  as  a 
son-in-law.  During  the  meal  of  state 
Larry  sizes  up  the  silver  and  jewelry 
and  after  the  meal  is  finished  he  holds 
them  up  and  is  about  to  get  away 
with  the  valuables  when  Rupert  looms 
up  and  successfully  rescues  the  silver 
and  turns  Larry  over  to  the  police. 
The  hero  of  the  hour  and  the  pros- 
pective son-in-law,  Rupert,  is  feted. 


ARTCRAFT 


"Rebecca  of  Sunnybrook  Farm" — 

September  3  (five-reel  comedy-drama, 
with  Mary  Pickford).— The  Randall 
family  lives  on  Sunnybrook  Farm  and 
the  family  being  so  large  and  the  Ran- 
dalls so  poor,  Rebecca  is  sent  to  her 
aunt  in  New  England.  Her  antics 
shock  the  maiden  aunts  and  they  send 
Rebecca  to  school.  However,  she 
disgraces  them  so  much  they  send 
her  to  boarding  school  and  she  re- 
turns, a  beautiful  young  girl.  Adam 
Ladd,  who  had  known  her  since  child- 
hood and  had  grown  to  love  the 
child,  reminds  her  of  a  promise  she 
made  him  when  a  child,  that  when 
she  grew  up  she  would  marry  him. 
And  after  Rebecca  has  seen  that  ev- 
ery one  is  happy  and  well  provided 
for  she  keeps  her  promise. 


FOX 

"A  Domestic  Hound"  —  August  IS 
(two-reel  Fox  comedy,  with  Hank 
Mann). — Hank  and  Shorty,  with  their 
wives,  go  to  the  seashore  for  a  va- 
cation. Hank  and  Shorty  are  enjoy- 
ing themselves  with  the  ingenue  when 
the  "heavy"  appears  on  the  scene 
and  proceeds  to  chase  the  men.  On 
?nd  on  they  run  and  getting  weary 
they  hide  behind  two  beach  unbrellas, 
but  when  they  find  their  wives  under 
the  umbrellas  they  continue  their 
chase  with  even  more  determination. 
The  "heavy,"  still  seeking  revenge, 
nuts  some  stolen  monev  in  the  pocket 
of  Hank  and  at  a  roof  garden  Hank 


36 


EXHIBITORS  HERALD 


starts  distributing  it  freely  until  in- 
terrupted by  his  wife,  a  policeman,  the 
"heavy''  and  the  owner  of  the  mon- 
ey. Hank  and  Shorty  are  forced  to 
retreat  via  a  balloon. 


K-E-S-E 

"Efficiency     Edgar's     Courtship" — 

September  3  (five-reel  Essanay  com- 
edy-drama, with  Taylor  Holmes). — 
Edgar  decides  that  if  he  has  been  suc- 
cessful in  business  he  can  be  success- 
ful in  love  and  so  starts  out  to  win 
Mary  Pierce.  However,  his  methods 
do  not  appeal  to  Papa  Pierce  and  he 
is  forbidden  the  house.  He  sends 
clippings  to  Mr.  Pierce  telling  how 
girls  have  been  led  astray  by  their 
fathers  interfering  with  their  love  af- 
fairs, but  this  only  angers  Mr.  Pierce 
more.  As  a  last  resort  he  gets  Mary 
to  sign  an  agreement  that  she  is  to 
forfeit  a  large  sum  of  money  if  she 
does  not  marry  him.  Rather  than 
lose  the  money  Mr.  Pierce  willingly 
gives  up  his  daughter. 


PAT  HE 


"Iris" — (five-reel  Pathe  drama,  with 
Alma  Taylor). — Iris,  a  wealthy  widow, 
finds  that  her  husband's  will  provides 
that  when  she  marries  a  second  time 
she  will  lose  her  wealth.  She  con- 
tinues her  lavish  mode  of  living  and 
soon  her  money  is  used  up.  She  ac- 
cepts assistance  from  Maldonado  and 
the  account  he  has  given  her  is  over- 
drawn. She  goes  to  another  city  and 
seeks  work,  but  is  unsuccessful.  Mal- 
donado follows  her  and  again  offers 
his  assistance,  giving  her  a  beautifully 
furnished  apartment.  Trenwith,  a 
struggling  young  engineer,  loves  Iris, 
but  when  he  hears  her  story  he  leaves 
her  in  disgust.  Maldonado,  who  has 
overheard  everything  and  knows  that 
Iris  loves  Trenwith,  casts  her  off. 
Desperate  she  determines  to  jump  in- 
to the  river,  but  is  prevented  by  Tren- 
with. 


PARAMOUNT 

"E^rxcl  On" — August  20  one-reel 
Klcvcr  ccmedy,  with  Victor  Moore). 
— Vic        entrusted  with   a  handbag 


START  a 
BLUEBIRD  DA/ 

IN     YOUR.  HOU/*E 


containing  a  most  deadly  munition 
l  acked  in  egg  shells.  He  meets  Iona 
Mint,  an  heiress,  and  after  dining  with 
them  Iona  takes  Vic's  bag  home  and 
taking  the  eggs  out  puts  others  in 
their  place.  Being  interested  in  chick- 
en breeding  Iona  takes  the  eggs  out 
to  the  nest  to  hatch.  It  is  easy  to 
imagine  the  result. 


TRIANGLE 


"Grafters" — August  26  (five-reel  Tri- 
angle drama,  with  Jack  Devereaux). — 
\\  lun  Jack  Towne  comes  into  wealth 
his  Uncle  Mark  warns  him  to  be  care- 
ful of  grafters.  Jack  flirts  with  Doris 
Ames  at  a  roadside  house  and  she 
lures  him  on.  One  day  they  go  for 
a  drive  and  Doris  suggests  that  they 
stop  at  a  roadhouse  for  tea.  Here  he 
is  confronted  by  a  man,  supposedly 
a  sheriff,  who  demands  money  or  he 
will  arrest  Jack.  Jack  escapes.  An- 
gered at  the  entire  proceeding  and 
disgusted  with  women,  Jack  advises 
the  police  where  the  grafters  are  lo- 
cated and  they  are  arrested.  When 
he  learns  how  Doris  had  accepted 
the  position  because  she  thought  it 
was  merely  to  teach  Jack  a  lesson  and 
that  her  mother  needed  the  money, 
Jack  forgives  her  and  they  are  mar- 
ried. 

"Wee  Lady  Betty" — August  26 
(five-reel  Triangle  drama,  with  Bessie 
Love). — When  Roger  O'Reilly  comes 
to  rule  O'Reilly  castle  Wee  Lady  Bet- 
ty moves  her  aged  father  to  the 
haunted  chamber  and  in  the  guise  of 
a  maid  she  too  lives  at  the  castle. 
When  Roger  learns  of  the  haunted 
chamber  he  decides  to  nail  it  up  until 
he  can  investigate.  One  evening  when 
Betty  brings  her  father  some  supper 
Roger  enters.  Betty  quickly  jumps 
into  a  suit  of  armor  and  endeavors 
to  frighten  Roger,  but  Roger  fires 
and  grazes  her  arm.  He  rushes  out, 
not  knowing  the  damage  he  has  done. 
He  is  met  by  a  mad  throng  of  peas- 
ants who  believe  that  Roger  has 
forced  Betty,  whom  they  all  loved,  to 
leave  the  place.  Betty  comes  out  and 
sends  the  mob  away.  They  go  leav- 
ing Betty  and  Roger  clasped  in  each 
other's  arms. 


PARAMOUNT'S  NEW 
"TWISTED  THREAD" 
SERIAL  FINISHED 


Initial  Photonovel  Soon  to  Be 
Issued  to  U.  S.  and  Can- 
adian Exhibitors 


"The  Twisted  Thread,"  a  new  serial 
mystery  story  made  by  the  Hork- 
hcimcr  Brothers,  at  the  studios  at 
Long  Beach,  Cal.,  has  been  completed 
and  will  be  distributed  to  American 
and  Canadian  exhibitors  through  Par- 
amount. 

The  new  serial,  which  is  the  first  to 
be  issued  through  Paramount  since  its 
inception  as  a  distributing  concern,  is 
to  be  published  in  fifteen  episodes. 


cacli  episode  consisting  of  two  reels.  . 

The  date  of  publication  will  be  an- 1 
nounced  to  exhibitors  soon.  Kathleen 
Clifford,  the  noted  vaudeville  player, 
is  featured  in  the  photonovel. 

Gordon  Sackville,  who  made  his  3 
first  screen  appearance  in  a  Para- 
mount feature,  plays  opposite  Miss 
Clifford,  and  Corenne  Grant,  Cullen 
Landis,  Ruth  Lackaye,  Ethel  Ritchie, 
Charles  Dudley,  William  Reed,  Neil 
Hardin,  Bruce  Smith,  Lyda  Christo- 
pher, Frank  Erlanger,  Nell  Holman, 
Mollie  McConnell,  R.  Henry  Grey, 
Ethel  Pepprell  and  Jane  Pepprell  con- 
stitute the  cast. 


N.  A.  M.  P.  I.  FILMS 
OF  GREAT  SCENES 
GET  N.  Y.  SHOWING 


Five  exceptionally  interesting  reel: 
were  shown  on  last  Thursday  at  thi 
Strand  Theater  by  the  N.  A.  M.  P.  I 
The  pictures,  while  perhaps  being  re 
stricted  to  too  few  producers,  are  ver 
much  worth  while.  The  series  in 
eludes  love  scenes,  fights  and  deeds  o 
daring  from  many  important  picture; 

Unfortunately  the  three  best  figh 
scenes  ever  shown  on  the  screen,  thos 
in  "The  Spoilers,"  "The  Barrier"  an 
"The  Bar  Sinister,"  were  omitted,  bi 
inasmuch  as  it  is  announced  that  th 
picture  would  be  added  to  from  tire 
to  time,  it  is  reasonable  to  suppos 
that  these  fight  scenes  will  be  added. 

Harold  Edel  announced  that  tl 
profits,  if  any,  from  these  pictun 
would  be  devoted  to  combating  a> 
verse  legislation,  against  which  thi 
teen  committees  now  are  using  the 
influence  in  Washington,  and  to  othe 
wise  advancing  the  interest  of  the  m- 
tion  picture  industry.  Five  reels 
this  series  will  be  shown  at  the  Strai 
every  week. 


EXHIBITORS  HERALD 


37 


By  "MAC 


>ecial  meeting  of  the  Advertis- 
lm  Producers'  Association,  the 
i  picture  department  of  the  As- 
:d  Advertising  Clubs  of  the 
,  will  meet  at  the  Rothacker 
lanufacturing  Company,  August 
discuss  the  cinema  as  regards 
advertising  field. 


Fitzpatrick  of  Fitzpatrick  and 
•oy  left  the  city  August  14  to 
se  the  "upper  peninsula,"  giving 
:hain  of  theaters  the  O.  O.  'Tis 
;tood  Kenneth  will  also  gaze 
he  various  summer  resorts  while 
'6- 


diminutive  Irvie  Mack,  local 
or  Bluebird,  Butterfly  and  Uni- 

[  films,  murmurs:  "Never  let 
ire    stop    your    efforts    to  the 

fs  of  ambition."    Wadyer  mean? 

lust  asked  where  you  all  were 

I  on  your  vacation,  that's  all. 


H.v's  everything,  Ralph?  "Really, 
cat  say,"  says  R.  O.  Procter.  "Those 
ill  West  comedies  are  keeping  us 
■ji  the  jump  arranging  the  book- 
ig'or  the  clamoring  aggregation  of 
■his'  crowding  our  offices  daily." 
al    has  always  been  in  the  fillum 


Its  here  at  last!  You  know,  that 
fe  projector,  that  McMillan  and 
roley  have  been  doing  a  song  and 
■  about  for  the  past  decade  or  so. 
if*  outfit,  though — and  leave  it  to 
ti  to  tell  you  all  about  it;  they're 
ir  lous,  and  such  young  boys,  too. 


XT-  Mintz  of  the  Unity  Photoplays 


Company  and  the  well  known  "exhib," 
J.  Cooper  of  the  Twentieth  Century 
Theater,  were  recently  trying  to  get 
away  from  the  intense  heat  by  way  of 
the  automobile  route.  Naturally  one 
has  to  stop  and  rest  a  while  and  after 
a  few  portions  of  the  "liquid"  relish, 
like  the  average  business  men,  mathe- 
matics became  a  topic  of  discussion 
and  demonstration.  In  fact,  M.  T. 
readily  convinced  J.  C.  how  to  sub- 
tract five  bucks  from  two  bucks.  Re- 
member Cooper,  old  top — it  depends 
on  the  geographical  location  whether 
it  is  counting-house  value  or  cabaret 
mathamatics. 


Herbert  Levy  and  Jimmie  Martin, 
who  are  in  charge  of  arrangements  for 
the  Butterfly  Pictures  employees'  ball 
to  be  held  at  the  Colonial  ballroom 
September  29,  promise  all  sorts  of 
cute  filmy  little  and  tall  butterflies  will 
be  there  to  flit  about  to  the  strains  of 
dreamy  music.  Don't  forget  Septem- 
ber 29 — and  Saturday  evening,  oh  boy! 

Perce  Wells  of  Wilmington,  N.  C, 
president  of  the  North  Carolina  A.  E. 
A.,  informs  us  that  any  of  the  Chicago 
boys  will  be  right  welcome  to  visit 
the  Ocean  View  (Va.)  affair  August 
27-28-29.  He  also  promises  that 
"chicken  dinners"  will  be  served  right 
on  the  premises.  Never  you  all  mind 
— we'll  get  you  at  Detroit  next  year. 


Well,  here's  hoping  you  make  it, 
Dick.  Dick  Travers  has  been  called  to 
the  colors.  He  will  report  at  Fort 
Sheridan  shortly,  to  join  the  second 
reserve  officers'  training  camp. 


M.  Kline  of  the  Strand  Film  Service, 
who  returned  recently  from  New  York 
City,  states  he  purchased  more  than 
1,000  reels  of  film  to  publish  to  the 
exhibitors  through  his  new  exchange. 
With  the  supply  he  now  has  on  hand, 
this  will  enable  the  exhibitor  to  select 
what  he  may  need  from  a  list  of  more 
than  3,000  reels  of  all  kinds  of  sub- 
jects. 


MEM 


CANADIAN  FILM  NEWS 


m 


Loew's  Yonge  Street  Theater,  To- 
ronto, is  starting  their  year's  contract 
for  World-Brady  pictures.  The  first 
showing  was  Robert  Warwick  in  "The 
Family  Honor." 


from  Chicago  where  he  attended  the 
convention  of  the  Mutual  Exchange 
Managers.  He  brought  back  with  him 
the  details  of  the  new  arrangements 
for  the  distribution  of  Mutual  produc- 
tions in  Canada. 


Phil  Kaufman,  newly  elected  vice- 
president  of  the  Globe  Films,  Ltd., 
Toronto,  recently  visited  New  York, 
where  he  closed  some  big  state  right 
productions  for  Canada. 


Martin  Barnet,  road  representative 
of  the  General  Films  office  in  Toronto, 
has  secured  some  splendid  contracts  in 
Ontario  for  "Tillie's  Punctured  Ro- 
mance," which  is  being  handled  by  the 
General  Films  Company,  Ltd. 


Shea's  vaudeville  theater,  Toronto, 
is  opening  the  fall  season  with  a  pro- 
gram of  high  class  vaudeville  and  pic- 
tures. 


The  O.  Henry  series  of  stories  are 
to  be  seen  at  the  Imperial  Theater, 
St.  John,  N.  B.,  very  shortly.  Man- 
ager W.  H.  Golding  is  writing  a  good 
publicity  stunt  for  advertising  this 
series,  by  offering  a  $21  set  of  O. 
Henry  short  stories.  This  set  is  to  be 
given  to  the  writer  of  the  best  appre- 
ciation of  the  place  in  American  liter- 
ature held  by  this  master  of  the  short 
story.  This  publicity  stunt  is  arousing 
considerable  interest  and  comment  in 
St.  John. 


Sam  Glazer,  the  popular  film  trav- 
eler in  Ontario,  has  been  appointed 
manager  of  the  Toronto  office  of  the 
Famous  Players  Film  Service.  Glazer 
has  been  with  the  Famous  Players  for 
a  long  time  and  is  very  well  known 
throughout  the  Dominion  in  film  cir- 
cles. 


J.  A.  Bustin  of  the  Imperial  Theater, 
Windsor,  N.  S.,  has  recently  installed 
a  new  Powers  6-B  machine  and  is  mak- 
ing considerable  improvements  around 
his  theater. 


Manager  C.  A.  Garner  of  the  Mutual 
Film  office,  Toronto,  is  back  in  town 


Mrs.  R.  H.  Davidson,  proprietress 
of  the  Dreamland  Theater,  Moncton, 
N.  B.,  has  purchased  the  building  and 
site,  with  land  adjoining  same.  She 
will  follow  this  up  by  renovating  and 
improving  the  theater.  Mrs.  Davidson 
has  been  running  the  theater  about 
three  years  and  has  made  splendid 
success  of  it. 


38 


EXHIBITORS  HERALD 


ASSOCIATED  THEATERS,  INC.,  IS  ORGANIZED 

WITH  200  EXHIBITORS  IN  NORTHWEST 


Will  Not  Start  Activities  of  Booking  Film,  Handling  Supplies 
and  Equipment  Until  1,000  Theater  Owners  Enroll, 
Says  General  Manager  Hamlin 


With  two  hundred  theaters  en- 
rolled and  determined  not  to  start 
actual  business  activities  until  one 
thousand  theaters  are  stockholding 
members,  "Associated  Theaters,  In- 
corporated," was  formed  at  the  Hotel 
Dyckman,  Minneapolis,  Minn.,  Tues- 
day, August  14. 

The  following  officers  were  elected, 
each  of  whom  is  also  a  member  of 
the  Board  of  Directors:  President, 
H.  L.  Hartman,  Mandan,  North  Da- 
kota; vice  president,  Forest  Secor, 
Forest  City,  Iowa;  treasurer,  Henry 
P.  Greene,  Minneapolis;  secretary, 
William  S.  Smith,  Menominee,  Wis- 
consin; chairman  board  of  directors, 
Charles  W.  Gates,  Aberdeen,  South 
Dakota;  general  manager,  Thomas  J. 
Hamlin,  Minneapolis. 

Adopt  Hamlin  Booking 

The  "Hamlin  Plan"  of  booking  was 
adopted,  which  is  intended  to  con- 
duct the  booking  of  film,  supplies 
and  equipment  at  a  minimum  expense 
and  solve  the  present  high  cost  of 
marketing  and  distributing  by  co- 
operative collective  merchandising. 

Fiscal  offices  were  opened  at  once 
in  the  Lumber  Exchange  Building, 
Minneapolis,  but  the  actual  opening 


of  the  proposed  large  central  Minne- 
apolis exchange  and  various  sub-sta- 
tions for  inspection  and  shipping  may 
not  take  place  until  December,  ac- 
cording to  Mr.  Hamlin. 

"We  have  incorporated  for  $100,000 
under  the  laws  of  South  Dakota,  as 
'Associated  Theaters,  Incorporated,'  " 
declared  Mr.  Hamlin.  "We  have  no 
connection  either  directly  or  indirect- 
ly with  any  other  organization  or 
group  in  the  motion  picture  industry. 

Stockholding  Limited 

"No  exhibitor  is  expected  to  sub- 
scribe for  more  stock  than  what  he 
would  ordinarily  pay  for  ten  days' 
film  rental,  and  no  theater  can  hold 
more  than  $1,500  worth  of  stock. 

"Neither  myself  nor  any  member  of 
the  board  is  drawing  a  cent  of  sal- 
ary and  the  entire  expense  of  or- 
ganizing will  not  equal  ten  per  cent. 

"We  .expect  to  do  a  film  rental  busi- 
ness alone  of  fully  $50,000  a  week," 
continued  General  Manager  Hamlin, 
"and  are  incorporated  to  produce, 
buy,  sell,  lease  and  rent  films,  equip- 
ment and  supplies,  to  buy,  sell  and 
operate  theaters  and  to  book  films, 
vaudeville,  tabloids  and  road  attrac- 
tions." 


FALL  AND  EARLY  WINTER  FILM  SCHEDULE 

OF  K-E-S-E  FEATURES  IS  ANNOUNCED 


K-E-S-E  announces  the  comple- 
tion of  the  program  well  into  the 
winter.  The  schedule  of  films  as  ar- 
ranged, follows:  , 

August  27,  "The  Lady  of  the  Pho- 
tograph," Edison,  featuring  Shirley 
Mason;  September  3,  "Efficiency  Ed- 
gar's Courtship,"  Essanay,  presenting 
Taylor  Holmes;  September  10, 
"Pants,"  Essanay,  in  which  little 
Mary  McAlister  will  be  starred; 
September  17,  title  not  yet  given  out; 
September  24,  "Men  of  the  Desert," 
Essanay,  featuring  Jack  Gardner; 
October  1,  title  not  yet  announced; 
October  8,  "A  Fool  for  Luck,"  Ess- 
anay, presenting  Taylor  Holmes; 
October  15,  "Fibbers,"  Essanay,  fea- 
turing Bryant  Washburn;  October 
22,  title  not  yet  announced;  October 
29,  novelty  film,  title  to  be  announced 
later,  Essanay,  Marguerite  Clayton; 
November  4,  title  not  yet  decided  up- 
on; November  11,  "Two-Bit  Scats," 
Essanay,  featuring  Taylor  Holmes. 

In  addition  to  these  plays,  George 
Kleine  has  announced  the  following 


films  for  the  Edison  Conquest  pro- 
grams: 

August  11,  Conquest  Program  No. 
5:  "The  Little  Chevalier,"  featuring 
Shirley  Mason,  four  reels;  "Birds  of  a 
Far  Off  Sea,"  500  feet;  "A  Vanishing 
Race,"  500  feet;  "Soldiers  of  the  Sea," 
1,000  feet;  "Gold  and  Diamond  Mines 
of  South  Africa,"  500  feet,  and  "The 
Dinosaur  and  the  Baboon,  500  feet. 

August  18,  Conquest  Program  No. 
6:  "The  Customary  Two  Weeks," 
featuring  Kathryn  Adams,  Albert  El- 
lis, Herbert  Evans  and  Joseph  Burke, 
four  reels;  "The  Story  of  Plymouth 
Rock,"  1,000  feet;  "The  Grand  Can- 
yon of  Arizona,"  500  feet;  "The  Four 
R's,"  500  feet;  "Nature's  Perfect 
Thread-Spinner,  500  feet;  "The  Magic 
of  Spring,"  500  feet. 

August  25,  Conquest  Program  No. 
7:  "T.  Haviland  Hicks,  Freshman," 
three  reels;  "Gallegher,"  two  reels; 
"Turning  Out  Silver  Bullets,"  one 
reel;  "Young  Salts,  and  the  Holy- 
Land,  "  combined  in  one  reel. 

September    1,    Conquest  Program 


No.  8:  ••The  Princess'  Xecklft 
featuring-  Kathcrinc  Town  send  i 
Walter  McDonald,  four  reels; 
Puzzling  Billboard,''  one  reel;  '1 
Brook,  Woodcraft  for  Boys,  I 
Shipping  Live  Fish  in  Sealed  t 
ties,"  combined  in  one  reel;  "' 
Blind  Fiddler,"  one  reel. 


ANIMATED  TITLES, 
NEWEST  ESSANAY 
FILM  FEATU 


An  innovation  called  the  anim 
subtitle  is  being  introduced  in  pict 
being  published  by  Essanay. 

One  of  the  chief  causes  for  criti 
of  subtitles,   particularly  where 
quantity  arc  used  in  a  feature, 
fact  that  many  persons  read  them 
glance  and  are  then  forced  to  con 
to  watch  several  yards  of  the 
title  being  run  off  for  the  benei 
those  who  read  more  slowly, 
has  resulted  in  every  possible  su 
being  eliminated  in  the  past,  in 
of  the  opinion  of  many  that  this 
tion  of  a  subject  can  be  made  o 
its  greatest  assets.     For  this  n 
Essanay  considered  it  importa- 
provide  a  form  of  reader  that 
add  to  the  pleasing  qualities  o 
film  without  in  any  w-ay  detr; 
from  the  entertainment  of  those  | 
had  found  cause  for  complaint. 

The  animated  subtitle  was  fir 
troduccd  to  the  public  in  "The  G 
Idiot,"  a  recent  film  featuring  l| 
Washburn. 


Sam  Gibson,  one  of  the  best 
men  in  Quebec  territory,  is  idenj 
himself  with  the  General  Film] 
pan}-.  Gibson  was  associated  wil 
Malone,  Famous  Players  an] 
Globe  Films. 


Calendar  of  feature  releases 


ARTCRAFT  PICTURES 

Romance  oi  the  Redwoods,"  five  reels,  with  Mary  Pickford. 
ild  and  Woolly,"  five  reels,  with  Douglas  Fairbanks. 
_e  Little  American,"  six  reels,  with  Mary  Pickford. 
-"Seven  Keys  to  Baldpate,"  five  reels,  with  George  M.  Cobau. 
"Down  to  Earth,"  five  reels,  with  Douglas  Fairbanks. 
"Rebecca    of    Sunnybrook    Farm,"   five    reels,    with  Mary 
Pickford. 

■"Barbary  Sheep,"  five  reels,  with  Elsie  Ferguson. 

ART  DRAMAS,  INC. 

-Van  Dyke,  "A  Mute  Appeal,"  five  reels. 
-Apollo,  "The  Golden  God,"  five  reels. 
-Erbograph,  "The  Road  Between,"  five  reels. 
•U.  S.,  "The  Peddler,"  five  reels. 
•Van  Dyke.  "Miss  Deception,"  five  reels. 
■Apollo,  "When  You  and  I  Were  Young,"  five  reels. 

BLUEBIRD  PHOTOPLAYS 

-"Little  Miss  Nobody,"  five  reels,  with  Violet  Mersereau. 
"Treason,"    five    reels,    -with    Allen    Holubar    and  Joseph 
Girrard. 

"The  Flashlight  Girl,"  five  reels,  with  Dorotfly  Phillips. 
"Southern  Justice,"   five   reels,  with  Myrtle  Gonzalez  and 
George  Hernandez. 
-"Bringing  Father  Home,"  five  reels,  with  Franklyn  Farnum. 
-"A  Doll's  House,"  five  reels,  with  Dorothy  Phillips. 
-"A  Little  Orphan,"  five  reels,  with  Ella  Hall. 
"A  Kentucky  Cinderella,"  with  Ruth  Clifford  and  Rupert 
Julian. 

'Fires  of  Rebellion,"  five  reels,  with  Dorothy  Phillips. 
-"The  Car  of  Chance,"  five  reels,  with  Frcr.klyn  Farnum. 
-"The  Greater  Law,"  five  reels,  with  Myrtle  Gonzaies  and 

George  Hernandez. 
"The  Rescue."  five  reels,  with  Dorothy  Pbillips. 
-"The  Little  Terror,"  five  reels,  with  Violet  Mersereau. 

The   Clean-Up,"   five   reels,   with    Franklyn    Farnum  ant! 

Brownie  Vernon. 
The  Show  Down,"  five  reels,  with  Myrtle  Gonzales  and 

George  Hernandez. 
Mr.  Opp,"  five  reels,  with  Neva  Gerber  and  Arthur  Hoyt. 
—"The  Charmer,"  five  reels,  with  Ella  Hall. 
—"Triumph,"  five  reels,  with  Dorothy  Phillips. 
—"Mother  o'  Mine,"  five  reels,  with  Rupert  Julian  and  Ruth 
Clifford. 

A  Stormy  Knicht,"  five  reels,  with  Franklyn  Farnum  and 
Brownie  Vernon. 

BUTTERFLY  PHOTOPLAYS 

—  Like   Wildfire,"   five   reels,   with   Herbert   Rawlinson  and 
Neva  Gerber. 

—"Money  Madness,"  five  reels,  with  Mary  MacLaren. 
—"The  Circus  of  Lite,"  five  reels,  with  Zoe  Rae. 
—"The  Fire  of  Youth,"  five  reels,  with  Jack  Mulhali. 
-"Man  and  Beast,"  five  reels,  with  Eileen  Sedgwick. 
"The  Plow  Woman."  five  reels. 

"The  Reed  Case,"  five  reels,  with  Allen  Holubar  and  Louise 
Lovely. 

"High  Speed,"  five  reels,  with  Jack  Mulhali. 
-"The  Double  Standard,"  five  reels,  with  Roy  Stewart. 
-"A  Wife  on  Trial."  five  reels,  with  Mignon  Anderson, 
—"Follow  the  Girl,"  five  reels,  with  Ruth  Stonehouse. 
—"Midnight  Man,"  five  reels,  with  Jack  Mulhali. 
—"The  Lair  of  the  Wolf,"  five  reels,  with  Gretchen  Lederer. 
—"Straight  Shooting,"  five  reels,  with  Harry  Carey  and  Molly 
Malone. 

FOX  FILM  CORPORATION 

-"A  Small  Town  Girl,"  five  reels,  with  June  Caprice. 
-"The  Book  Agent,"  five  reels,  with  Georpe  Walsh. 
"Heart  and  Soul,"  five  reels,  with  Theda  Bara. 
-"The  Final  Payment,"  five  reels,  with  Nance  O'Ncil. 
-"The  Silent  Lie,"  five  reels,  with  R.  A.  Walsh. 
-"The  Slave."  five  reels,  with  Valeska  Suratt. 
-"The  Broadway  Sport,"  five  reels,  with  Stuart  Holmes. 
-"Wrath  of  Love,"  five  reels,  with  Virginia  Pearson. 
-"Some  Boy,"  five  reels,  with  George  Walsh. 
-"When  a  Man  Sees  Red,"  five  reels,  with  William  Farnum. 
-"The  Siren,"  five  reels,  with  Valeska  Suratt. 
-"The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 
"Two  Little  Imps,"  five  reels,  with  Katherine  and  Jane  Lee. 
"To  Honor  and  Obey,"  five  reels,  with  Gladys  Brockwell. 
-"The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 
-"Wife  Number  Two,"  five  reels,  with  Valeska  Suratt. 
'Wrath  of  Love,"  five  reels,  with  Virginia  Pearson. 
'Durand  of  the  Bad  Lands,"  five  reels,  w  ith  Dustin  Farnum. 
'The  Soul  of  Satan,"  five  reels,  with  Gladys  Brockwell. 

FOX  FILM  COMEDIES 
"His  Smashing  Career,"  two  reels,  with  Billie  Ritchie 
"A  Roman  Cowboy,"  two  reels,  with  Tom  Mix. 
-"His  Bomb  Policy,"  two  reels,  with  Charles  Conklin. 
-"Suds  of  Love,"  two  reels,  with  Hank  Mann. 

KLEINE-EDISON-SELIG-ESSANAY 

-Essanay,  "The  Saint's  Adventure,"  five  reels,  with  Henry  B. 

Walthal  and  Mary  Charleson. 
-Selig,  "The  Lad  and  the  Lion,"  five  reels,  with  Vivian  Reed 

and  George  Fawcett. 
-Essanay,    "Night    Workers,"    five    reels,    with  Marguerite 
Clayton. 

-Edison,  "The  Telltale  Step,"  five  reels,  with  Shirley  Mason. 


June 
June 
June 

June 

June 

June 

June 

June 
June 

July 
July 

July 
July 
July- 
July 
July 

July 

July 
July 

July 

Aug. 

Aug. 
Aug. 

Aug. 

Aug. 
Aug. 

Aug. 
Aug. 
Aug. 

Aug. 

Sept. 

Sept. 


4 — Selig,  "The  Mystery  of  No.  47,"  five  reels,  with  Ralph  Herz. 
11 — Selig,  "A  Brass  Monkey,"  Hoyt  C. ,  two  reels. 
11 — Essanay,  "Filling  His  Own  Shoes,"  five  reels,  with  Bryant 
Washburn. 

13 — Essanay,    "Steps   to    Somewhere,"    "Do    Children  Count?" 
series,  two  reels,  with  Mary  McAlister. 

15 —  Essanay,  "Land  of  Long   Shadows,"  five  reels,  with  Jack 

Gardner. 

20 — Essanay,  "The  Wonderful  Event,"  "Do   Children  Count?" 

series,  two  reels,  with  Mary  McAlister. 
25 — Edison,  "The  Ghost  of  Old  Morro,"  five  reels,  with  Mabel 

Trunnelle  and  Robert  Conness. 
25 — Selig,  "A  Day  and  a  Night,"  Hoyt  C,  two  reels. 
27 — Essanay,   "The   Yellow   Umbrella,"   "Do   Children  Count?" 

series,  two  reels,  with  Mary  McAlister. 
2 — Essanay,  "The  Man  Who  Was  Afraid,"  five  reels,  with  Bryant 

Wrashburn. 

4 — Essanay,    "A   Place   in   the    Sun."   "Do   Children  Count?" 

series,  two  reels,  with  Mary  McAlister. 
9 — Selig,  "A  Rag  Baby,"  Hoyt  C,  two  reels. 

9 — Edison,  "Light  in  Darkness,"  five  reels,  with  Shirley  Mason. 
11 — Essanay,  "Where   Is  My  Mother?"   "Do   Children  Count?" 
series,  two  reels,  with  Mary  McAlister. 

16 —  Essanay,  "Range  Boss,"  five  reels,  with  Jack  Gardner. 
18 — Essanay,   "When   Sorrows   Weep,"    "Do   Children  Count?" 

two  reels,  with  Mary  McAlister. 
'The  Golden  Idiot,"  five  reels,  with  Bryant  W'ash- 


senes, 
23- — Essanay, 
burn. 

23 — Selig,  "A  Runaway  Colt,"  two  reels,  Hoyt  C. 
25 — Essanay,  "The  Uneven  Road,"  "Do  Children  Count?"  series, 

two  reels,  with  Mary  McAlister. 
30 — Edison,  "One  Touch  of  Nature,"  five  reels,  with  John  J. 
McGraw. 

1 — Essanay,  "The  Season  of  Childhood,"  "Do  Children  Count?" 

series,  two  reels,  with  Mary  McAlister. 
6 — Selig,  "A  Dog  in  the  Manger,"  two  reels,  Hoyt  C. 
6 — Essanay,  "Skinner's  Baby,"  five  reels,  with   Bryant  Wash- 
burn. 

8 — Essanay,   "The  Little  White   Girl,"   "Do  Children  Count?" 
series,  two  reels,  with  Mary  McAlister. 
13 — Selig,  "The  Barker,"  five  reels,  with  Lew  Fields. 
15 — Essanay,  "The  Bridge  of  Fancy,"  "Do  Children  Count?" 

series,  two  reels,  with  Mary  McAlister. 
20 — Essanay,  "Open  Places,"  five  reels,  with  Jack  Gardner. 
20 — Selig.  "A  Trip  to  Chinatown,"  two  reel  Hoyt  C. 
22 — Essanay,  "The  Kingdom  of  Hope,"  "Do  Children  Count?" 

series,  two  reels,  with  Mary  McAlister. 
27 — Edison.   "The    Lady   of   the    Photograph,"   five   reels,  with 
Shirley  Mason. 

3 — Essanay,   "Efficiency  Edgar's   Courtship,"   five   reels,  with 

Taylor  Holmes. 
10 — Essanay,  "Pants,"  five  reels,  with  Mary  McAlister. 

METRO  PICTURE  CORPORATION 

Apr.  23 — Columbia,  "God's  Law  and  Man's,"  Society  D.,  five  reels, 
with  Viola  Dana. 

Apr.  30 — Rolfe,  "The  Millionaire's  Double,"  five  reels,  with  Lionel 
Barrvmore. 

April  30 — Columbia,  "The  Call  of  Her  People,"  seven  reels,  with  Ethel 
Barrymore. 

May    7 — Rolfe,  "Sowers  and  Reapers,"  five  reels,  with  Emmy  Wehler.. 
May  14 — Popular,  "The  Soul  of  a  Magdalen,"  five  reels,  with  Mme. 
Petrova. 

May  21 — Rolfe,  "The  Beautiful  Lie,"  five  reels,  witn  Frances  Nelson. 
May  28 — Rolfe.   "The   Duchess   of   Doubt,"   five   reels,   with  Emmy 
Wehlen. 

June  4 — Columbia,  "Lady  Barnacle,"  five  reels,  with  Viola  Dana. 
Tune  11 — Yorke    "The   Haunted    Pajamas,"   five   reels,   with  Harold 
Lockwood. 

June  18 — "The  Greatest  Power,"  five  reels,  with  Ethel  Barrymore. 
June  25 — "Aladdin's  Other  Lamp,"  five  reels,  with  Viola  Dana. 
Julv    2 — "The  Trail  of  the  Shadow,"  five  reels,  with  Emmy  Wehlen. 
July    9 — "Peggy,    the   Will   o'   the    Wisp,"   five    reels,   with  Mabel 
Taliaferro. 

July  16 — Yorke,  "The  Secret  Spring,"  five  reels,  with  Harold  Lock- 
wood. 

July  23 — "The  Belle  of  the  Season,"  five  reels,  with  Emmy  Wehlen. 
July  30 — "Miss  Robinson  Cruso."  five  reels,  with  Emmy  Wehlen. 
Aug.    6 — "The  Jury  of  Fate,"  five  reels,  with  Mabel  Taliaferro. 
Aug.  13 — "The  Girl  Without  a  Soul,"  five  reels,  with  Viola  Dana. 
Aug.  27 — "To  the  Death,"  five  reels,  with  Mme.  Petrova. 

MUTUAL  STAR  FEATURES 

May    7 — American,  "The  Frame-Up, "  five  reels,  with  William  Russell 
May  14 — American,   "Ar.nie-for-Spite,"    five   reels,   with   Mary  Miles 
M  inter. 

May  21 — Powell,  "The  Mirror,"   five   reels,  with  Marjorie  Rambeau. 
May    21 — Horkheimer,     "The    Checkmate,"    five    reels.     with  Jackie 
Saunders. 

May  28 — American,  "The  Serpent's  Tooth,"  five  reels,  with  Gail  Kane. 
June  4 — American,  "Reputation."  five  reels,  with  Edna  Goodrich. 
June  4 — American.   "Shackles   of   Truth,"   five   reels,   with  William 
Russell. 

June  11 — American.  "Periwinkle,"  five  reels,  with  Mary  Miles  Mmtei 
June  18 — Powell,  "The  Dazzling  Miss  Davison,"  five  reels,  with  Mar- 
jorie Rambeau. 

June  18 — Horkheimer,   "A  Bit  of   Kindling,"   five  reels,  with  Jackie 
Saunders. 

June  25 — American,  "The  Upper  Crust,"  five  reels,  with  Gail  Kane. 
July  2 — American.   "The   Masked   Heart,"   five   reels,   with  William 

RusselL 


40 


EXHIBITORS  HERALD 


July    9 — Powell,  "Mary   Moreland,"  five   reels,  with  Marjorie  Ram- 
beau. 

July  16 — Horkheimer,    "Betty    Be    Good,"    five    reels,    with  Jackie 
Saunders 

July  23 — American,  "Melissa  of  the  Hills,"  five  reels,  with  Mary  Miles 
Minter. 

July  30 — American,  "Pride  and  the  Man,"  five  reels,  with  William 
Russell. 

Aug.    6 — American,  "Souls  in  Pawn,"  five  reels,  with  Gail  Kane. 
Aug.  13 — Horkheimer,    "Bab    the    Fixer,"    five    reels,    with  Jackie 
Saunders. 

PARAMOUNT  PICTURES  CORPORATION 

May    7 — Lasky,  "The  Primrose  King,"  five  reels,  with  Mae  Murray. 
May  10 — Lasky,  "The  Silent  Partnei,"  five  reels,  with  Blanche  Sweet 

and  Thomas  Meighan. 
May  14 — Morosco,  "The  Marcellini  Millions,"  five  reels,  with  George 

Beban. 

May  17 — Morosco,  "The  Highway  of  Hope,"  five  reels,  with  Kathlyn 

Williams  and  House  Peters. 
May  21 — Famous  Players,  "Her  Better  Self,"  five  reeis,  with  Pauline 

Frederick. 

May  28 — Lasky,  "Freckles,"  five  reels,  with  Louise  Huff  and  Jack 
Pickford. 

May  31 — Lasky,  "Unconquered,"  five  reels,  with  Fannie  Ward. 

June  4 — Morosco,  "The  World  Apart,"  five  reels,  with  Wallace  Reid 

and  Myrtle  Stedman. 
June    7 — Morosco,  "Giving  Becky  a  Chance,"  five  reels,  with  Vivian 

Martin. 

June  11 — Lasky,  "The  Jaguar's  Claw,"'  five  reels,  with  Sessue  Haya- 
kawa. 

June  11 — Lasky,    "The    Inner    Shrine,"    five    reels,    with  Margaret 
Illington. 

June  18 — Pallas,   "A  Roadside   Impresario."   five  reels,  with  George 
Beban. 

une  21 — Pallas,  "Heir  of  the  Ages,"  five  reels,  with  House  Peters, 
une  25 — Lasky,   "Her   Strange   Wedding,"   five   reels,   with  Fannie 
Ward. 

June  28 — Famous  Players,  "The  Littie   Bov  Scout,"  five  reels,  with 
Ann  Pennington. 

July  2 — Famous    Players,   "At   First   Sight,"   five   reels,    with  Mae 
Murray. 

July    5 — Morosco,  "Big  Timber,'    five  reels,  with  Kathlyn  Williams 

and  Wallace  Reid. 
July    9 — Famous  Players,  "The  Love  That  Lives,"  five  reels,  with 

Pauline  Frederick. 
July  12 — Lasky,  "Forbidden   Paths,''  five  reels,  with   Vivian  Martin 

and  Sessue  Hayakawa. 
July  16 — Lasky,  "What  Money  Can't  Buy,"  five  reels,  with  Pickford, 

Huff  and  Roberts. 
July  19 — Morosco,  "Cook  of  Canyon  Camp,"  five  reels,  with  George 

Beban. 

July  23 — Famous  Players,  "The  Long  Trail,"  five  reels,  with  Lou- 
Tellegen. 

July  26 — Lasky,  "The  Squaw  Man's  Son,"  five  reels,  with  Wallace 

Reid  and  Anita  King. 
July  30 — Lasky,  "The  Crystal  Gazer,"  five  reels,  with  Fannie  Ward. 
Aug.    2 — Pallas,  "A  Kiss  for  Susie,"  five  reels,  with  Vivian  Martin. 
Aug.    5 — "The  Amazons,"  five  reels,  with  Marguerite  Clark. 
Aug.    5 — "The  Varmint,"  five  reels,  with  Jack  Pickford  and  Louise 

Huff. 

Aug.  12 — "The  Law  of  the  Land,"  five  reeis,  with  Mme.  Petrova. 
Aug.  19 — "The  Mysterious  Miss  Terry,"  five  reels,  with  Billie  Burke. 
Aug.  19 — "Hashimura  Togo,"  five  reels,  with  Sessue  Hayakawa. 
Aug.  26 — "Little  Miss  Optimist,"  five  reels,  with  Vivian  Martin. 
Sept.    3 — "Lost  in  Transit,"  five  reels,  with  George  Beban. 
Sept.  10 — "The  Hostage,"  five  reels,  with  Wallace  Reid. 

PARAMOUNT  COMEDIES 
May    7 — Klever,  "Invited  Out" 

May  14 — Black  Diamond,  "The  Window  Dresser's  Dream  " 
May  21 — Klever,  "Moving." 
June  4 — Black  Diamond,  "Bungalowing." 
une  11 — Black  Diamond,  "Her  Fractured  Voice." 
une  18 — Klever,  "Commuting." 
une  25 —Black  Diamond,  "Auto  Intoxication." 
uly    2--Klever,  "Oh,  Pop." 

PARAMOUNT  TRAVELOG 

May    7 — Colorful  Ceylon. 

May  14 — With  the  Kandy  Elephants. 

May  21 — Batavia — the  Javanese  Capital. 

May  28 — A  Journey  Through  Java. 

Tune  4 — Surabava — The  Busy  Burg  of  Java. 

June  11 — Bread-Lines  in  Orient  and  Occident." 

June  18 — Fruitful  Florida. 

June  25 — Palm  Beach  and  Miami. 

July    2 — How  California  Harvests  Wheat. 

July    9 — In  the  High  Sierras. 

July  16 — An  Oregonian  Niagara. 

July  23 — Catching  and  Canning  Oregon  Salmon. 

July  30 — To  the  Summit  of  Mount  Hood. 

Aug.    6 — Geysers  of  the  Yellowstone. 

Aug.  13 — Wonders  of  Yellowstone. 

Aug.  20 — Tropical  Nassau. 

Aug.  27 — Madrid  to  Madeira. 

Sept.    3 — Norway. 

Sept.  10 — Hong  Kong  and  the  Pearl  River. 

PATHE  EXCHANGE,  INC. 

May  13 — Astra,  "The  Recoil,"  five  reels,  with  William  Courtenay. 
May  20 — Thanhouser,  "The   Candy   Girl,"     five  reels,     with  Gladys 
Hulette. 

May  27 — Astra,  "The  Iron  Heart,"  five  reels,  with  Edwin  Arden. 
June    3 — Thanhouser,  "An  Amateur  Orphan,"  five  reels,  with  Gladys 

Leslie 

June  10 — Astra,   "Blind  Man's  Luck,"  five  reels,  with  Frank  Byrne 
and  Mollie  King. 

June  17 — Thanhouser,    "Fires    of    Youth,"    five    reels    with  Helen 
Badgley  and  Frederick  Warde. 


June  24 — Lasalida,    "When    Baby    Forgot,"    five    reels,    with  M 
Osborne. 

July    1 — Thanhouser,  "The  Woman  in  White,"  five  reels,  with 

rence  La  Badie. 

July    8 — Astra,  "The  Cigarette  Girl,"  five  reels,  with  Gladys  Hu 
July  15 — Thanhouser,  "It  Happened  to  Adele,"  five  reels,  with  G 
Leslie. 

July  22 — Astra,  "The  Last  of  the  Carnabys,"  five  reels,  with  G 
Hulette. 

July  29 — Astra,   "The   On-the-Square   Girl,"   five   reels,   with  1 
King. 

Aug.    5 — Lasalida,  "Captain  Kiddo,"  five  reels,  with  Marie  Osboi 
Aug.  12 — Astra,   "The   Streets  of  Illusion,"   five   reels,  with  G 
Hulette 

Aug.  19 — Astra,  "Miss  Nobody,"  five  reels,  with  Gladys  Hulette. 
Aug.  2o — Hepworth,  "Iris,"  five  reels,  with  Alma  Taylor. 


SELZNICK  PICTURES 

"The  Price  She  Paid,"  seven  reels,  with  Clara  Kimball  Young. 

"The  Eternal  Sin,"  seven  reels,  with  Florence  Reed. 

"The  Easiest  Way,"  seven  reels,  with  Clara  Kimball  Young. 

"The  Law  of  Compensation,"  D.,  seven  reels,  with  Norma  Talma* 

"The  Silent  Master,"  D.,  seven  reels,  with  Robert  Warwick. 

"The  Lone  Wolf,"  five  reels,  with  Hazel  Dawn  and  Bert  Lytel 

"Poppy,"  five  reels,  with  Norma  Talmadge. 

"A  Modern  Othello,"  five  reels,  with  Robert  Warwick- 

"The  Moth,"  five  reels,  with  Norma  Talmadge. 

"The  Lesson,"  five  reels,  with  Constance  Talmadge. 

TRIANGLE  FILM  CORPORATION 

KAY  BKE-INCE 

May    6 — "The  Snarl,"  five  reels,  with  Bessie  Barriscale. 
May  13 — "Happiness,"  five  reels,  with  Enid  Bennett. 
May  20 — "Wild  Winship's  Widow,"  five  reels,  with  Dorothy  Dali 
May  27 — "The  Millionaire  Vagrant,"  five  reels,  with  Charles  Rs 
May  27 — "Wolf  Lowry,"  five  reels,  with  W.  S.  Hart. 
June    3 — "Bawbs  o'  the  Blue  Ridge,"  five  reels,  with  Bessie  Bar 
June  10 — "The  Girl  Glory,"  five  reels,  with  Enid  Bennett. 
June  10 — "Love  or  Justice?"  five  reels,  with  Louise  Glaum. 
June  17 — "Her   Excellency,   the   Governor,"   five  reels,  with  >S 
Lucas. 

June  17 — "Paws  of  the  Bear,"  five  reels,  with  William  Desmot 
June  24 — "Madcap  Madge,"  five  reels,  with  Olive  Thomas. 
June  24 — "The  Clodhopper,"  five  reels,  with  Charles  Ray. 
July    1 — "The  Flame  of  the  Yukon,"  five  reels,  with  Dorothy  i 
July    1 — "The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 
July  8 — "A  Strange  Transgressor,"  five  reels,  with  Louise  Glau 
July    8 — "Time  Clock  and  Diamonds,"  five  reels,  with  Williai  i 
mond. 

July  15 — "A  Successful  Failure,"  five  reels,  with  Jack  Deverea 
Winifred  Allen. 

July  15 — "The  Mother  Instinct,"  five  reels,  with  Enid  Bennett, 
luly  22 — "Sudden  Jim,"  five  reels,  with  Charles  Ray. 
July  22 — "In  Slumberland,"  five  reels,  with  Thelma  Salter  and  >i 
Stone. 

July  29 — "The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 
July  29 — "Borrowed  Plumage,"  five  reels,  with  Bessie  Barrisc;  , 
Aug.     5 — "The  Food  Gamblers,"  five  reels,  with  Elda  Miller. 
Aug.    5 — "An  Even  Break,"  five  reels,  with  Olive  Thomas. 
Aug.  12 — "Master  of  His  Home,"  five  reels,  with  William  Desi  1 
Aug.  12 — "Golden  Rule  Kate,"  five  reels,  with  Louise  Glaum. 
Aug.  19 — "Wee  Lady  Betty,"  five  reels,  with  Bessie  Love. 
Aug.  19 — "They're  Off,"  five  reels,  with  Enid  Bennett. 
Aug.  26 — "Wooden  Shoes,"  five  reels,  with  Bessie  Barriscale. 
Aug.  26 — "The  Jinx  Jumper,"  five  reels,  with  J.  Devereaux  ai 
Searl. 


TRIANGLE  KOMEDIES 

May    6 — "A  Dishonest  Burglar,"  one  reel. 
May    6 — "His  Criminal  Career,"  one  reel. 
May  13 — "A  Laundry  Cleanup,"  one  reel. 
May  13 — "His  One-Night  Stand,"  one  reel. 
May  20 — "The  Camera  Cure,"  one  reel. 
May  20 — "Twin  Troubles,"  one  reel. 
May  27 — "His  Social  Rise,"  one  reel. 
May  27 — "Love  and  Fish,"  one  reel. 
June    3 — "The  Girl  and  the  Ring,"  one  reel. 
Tune    3 — "Perils  of  the  Bakery,"  one  reel. 
June  10 — "Wheels  and  Woe,"  one  reel. 
June  10 — "His  Marriage  Failure,"  one  reel. 
June  17 — "Their  Weak  Moments,"  one  reel. 
Tune  17 — "His  Speedy  Finish,"  one  reel. 
June  24 — "His  Bitter  Fate,"  one  reel. 
Tune  24 — "Dad's  Downfall,"  one  reel. 
July    1 — "A  Janitor's  Vengeance,"  one  reel. 
July    1 — "Aired  in  Court,"  one  reel. 
July    8 — "His  Thankless  Job,"  one  reel. 
July  15 — "His  Sudden  Rival,"  one  reel. 
July  15 — "The  House  of  Scandal,"  one  reel. 
Tuly  22 — "His  Fatal  Move,"  one  reel. 
July  22 — "An  Innocent  Villain."  one  reel. 
July  29 — "Sole  Mates,"  one  reel. 
July  29 — "His  Widow's  Might,"  one  reel. 

KEYSTONE  COMEDIES 

Apr.  29 — "The  Maiden's  Trust,"  two  reels. 

May    6 — "His  Naughty  Thought." 

May  13 — "Her  Torpedoed  Love" 

May  20 — "A  Royal  Rogue." 

May  27 — "Oriental  Love,"  two  reels. 

June    3 — "Cactus  Nell,"  two  reels. 

June  10 — "The  Betrayal  of  Maggie,"  two  reels. 

June  17 — "Skidding  Hearts,"  two  reels. 

June  24 — "The  Dog  Catcher,"  two  reels. 

July    1 — "Whose  Baby?"  two  reels. 

July    8 — "Dangers  of  a  Bride,"  two  reels. 

July  15 — "A  GJever  Dummy,"  two  reels. 


J 


EXHIBITORS  HERALD 


41 


BIG  V  COMEDIES 

tm, — "Dubs  and  Drygoods." 
jr.  — "Flatheads  and  Flivvers." 
3! — "Bombs  and  Blunders." 
ttt' — "Rogues  and  Recklessness." 
to  — "Jeers  and  Jailbirds." 
iy  — "Chinks  and  Chases." 
ip  — Heavy  Hugs  and  Hula  Hula. 
— "Gall  and  Gasoline." 

GREATER  VITAGRAPH-V-L-S-E 

if  —"The  Capt.  of  the  Grey  Horse  Troop,"  five  reels,  with  An- 

tonio  Moreno  and  Edith  Storey. 
IT  —"The  Sixteenth  Wife?"  five  reels,  with  Peggy  Hyland  and 

Marc  MacDermott 
if  —"Dover's  Rebellion,"  five  reels,  with  Anita  Stewart. 
tf  — "The  Soul  Master,"  five  reels,  with  Earle  Williams. 
m  — "The  Magnificent  Meddler,"  five  reels,  with  Antonio  Moreno. 
wt  i — "The   Question,"   five  reels,   with   Alice  Joyce  and  Harry 

Morey. 

■e  — "The  Maelstrom,"  five  reels,  with  Earle  Williams  and  Dor- 
othy Kelly. 

M  — "A  Son  of  the  Hills,"  five   reels,  with   Belle   Bruce  and 

Antonio  Morena. 
tf  —"Caste,"  five  reels,  with  Peggy  Hyland. 

If  —"The  Message  of  the  Mouse,"  five  reels,  with  Anita  Stewart. 
if  —"The   Stolen  Treaty,"  five  reels,  with  Earle   Williams  and 
Corinne  Griffith. 

If  —"Richard  the  Brazen,"  five  reels,  with  Alice  Joyce  and  Harry 
Morey. 

If  —"By  Right  of  Possession,"  five  reels,  with  Antonio  Moreno 

and  Mary  Anderson. 
f.  — "The  Second  Mrs.  Tanqueray,"  five  reels,  with  Sir  George 

Alexander  and  Hilda  Moore. 
■L, — "Mary  Jane's  Pa,"  five  reels,  with  Marc  MacDermott  and 

Mildred  Manning. 
%.  — "Transgression,"  five  reels,  with  Earle  Williams. 
fL\ — "The  Divorcee,"  five  reels,  with  Mary  Anderson. 

VORLD  FILM  CORPORATION  PROGRAM 

tf  — "Mothers  of  France,"  five  reels,  with  Sarah  Bernhardt. 
V  — "Moral    Courage,"    five    reels,    with    Murie!    Ostriche  and 
Arthur  Ashley. 

If — "Yankee  Pluck,"  five  reels,  with  Ethel   Clayton  and  Mon- 
tagu Love. 

If  ] — "Maternity,"  five  reels,  with  Alice  Brady, 
.t  — "The  Crimson  Dove,"  five  reels,  with  Carlyle  Blackwell  and 
June  Elvidge. 

M  — "The  False  Friend,"  five  reels,  with  Gail  Kane  and  Robert 
Warwick. 

K  ! — "The  Stolen  Paradise,"  five  reels,  with  Ethel  Clayton, 
•e'i — "The  Divorce  Game,"  five  reels,  with  Alice  Brady. 
j  —"The  Price  of  Pride,"  five  reels,  with  Carlyle  Blackwell  and 
June  Elvidge. 

(7  — "The  Brand  of  Satan,"  five  reels,  with  Montagu  Love,  Gerda 

Holmes  and  Evelyn  Greeley. 
If  — "The  Beloved  Adventuress,"  five  reels,  with  Kitty  Gordon. 
7  — "A  Self-made  Widow,"  five  reels,  with  Alice  Brady, 
if  I — "The    Iron  •  Ring,"   five   reels,  with  Arthur  Ashley,  Gerda 

Holmes  and  Edward  Langford. 
«-6 — "Youth,"  five  reels,  with  Carlyle  Blackwell  and  June  Elvidge. 
*  3 — "Souls  Adrift,"  five  reels,  with  Ethel  Clayton. 
<  0 — "The  Little  Duchess,"  five  reels,  with  Madge  Evans, 
g  7 — "The  Guardian,"  five  reels,  with  June  Elvidge,  Montague 

Love  and  Arthur  Ashley, 
pt  3 — "The  Marriage  Market,"  five  reels,  with  Carlyle  Blackwell, 

June  Elvidge  and  Arthur  Ashley. 
ft  0 — "Betsy  Ross,"  five  reels,  with  Alice  Brady. 

SERIALS 

a  iph,  "The  Secret  Kingdom, 
in  "The  Railroad  Raiders." 
i'sal,  "The  Gray  Ghost." 
tl  "The  Xeglected  Wife." 
tl  "The  Fatal  Ring." 
tl  "The  Seven  Pearls." 


A.  KAY  COMPANY 

0  n  Spoon  Mary,"  C,  1,000. 

ARGOSY  FILMS,  INC. 
Te  D'ye  Get  That  Stuff?"  five  reels. 
»~elebrated  Stielow  Case,"  five  reels. 
Oithe,"  five  reels,  with  King  Baggott. 

ARIZONA  FILM  CORPORATION 

1  d  She  Obey?"  six  reels,  with  Billie  West. 

ARROW  FILM  CORPORATION 
b  Deemster,"  nine  reels,  with  Derwent  Hall  Caine. 

GEORGE  BACKER  FILM  CORPORATION 
lSin  Woman,"  with  Irene  Fenwick,  Reine  Davies  and  C.  Bruce. 

REX  BEACH  PICTURES  CORPORATION 
'  Barrier,"  ten  reels. 

BERNSTEIN  PRODUCTIONS 
I  Knows,"  five  reels. 

DAVID  BERNSTEIN 
•  mption,"  with  Evelyn  Nesbit  Thaw. 


BIOGRAPH  COMPANY 
"Her  Condoned  Sin."  six  reels. 

BLUEBIRD 

"Eagle's  Wings,"  five  reels,  war  drama. 

"Even  as  You  and  I,"  five  reels,  with  Lois  Weber. 

CARDINAL   FILM  CORPORATION 
"Joan  the  Woman,"  eleven  reels,  with  Geraldine  Farrar. 

CINES  CORPORATION  OF  AMERICA 
"The  Fated  Hour,"  six  reels. 

CHRISTIE  FILM  COMPANY 

May  21— "The  Milky  Way,"  one  reel. 
May  28 — "His  Last  Pill,"  one  reel. 
June  A — "Those  Wedding  Bells,"  one  reel. 
June  11 — "A  Lucky  Slip,"  one  reel. 

June  18 — "A  Bold,  Bad  Knight,"  one  reel.  m 
June  23 — "Almost  a  Scandal,"  one  reel. 

CLARIDGE  FILMS,  INCORPORATED 

"The  Birth  of  Character,"  five  reels. 
"The  Heart  of  Xew  York,"  five  reels. 

CLUNE  PRODUCTIONS 

"Ramona,"  ten  reels. 

"The  Eyes  of  the  World,"  ten  reels. 

CORONA  CINEMA  COMPANY 
"The  Curse  of  Eve,"  seven  reels,  with  Enid  Markey. 

COSMOFOTOFILM  COMPANY 
"The  Black  Spot,"  four  reels. 
"Incomparable  Mistress  Bellairs,"  four  reel*. 
"Liberty  Hall,"  four  reels. 
"His  Vindication,"  five  reels. 
"Victoria  Cross,"  four  reels. 
"The  Manx-Man,"  eight  reels. 

CREATIVE  FILM  CORPORATION 
"The  Girl  Who  Didn't  Think,"  six  reels. 

CREST  PICTURE  COMPANY 
"The  Chosen  Prince,"  eight  reels. 

DIXIE  FILM  COMPANY 
"Tempest  and  Sunshine,"  five  reels. 
"Just  a  Song  at  Twilight,"  five  reels. 

EBONY  FILM  CORPORATION  COMEDIES 
"Dat  Blackhand  Waitah  Man,"  one  reel. 
"Shine  Johnson  and  the  Rabbit's  Foot,"  one  reel. 

E.  I.  S.  MOTION  PICTURE  CORPORATION 
"Trooper  44,"  five  reels,  with  George  Soule  Spencer  and  June  Dayc. 

E.  &  R.  JUNGLE  FILMS  COMEDIES 
"Discovered,"  one  reel. 
"Napoleon's  Xight  Out,"  one  reel. 
"When  Jones  Went  Wrong,"  one  reel. 
"Circus  Brides,"  one  reel. 
"Fowl  Play,"  one  reel 
"Jungle  Rats,"  one  reel. 
"When  the  Clock  Went  Cuckoo,"  one  reel. 

ENLIGHTENMENT  PHOTOPLAY  CORPORATION 
"Enlighten  Thy  Daughter,"  seven  reels. 

ESKAY  HARRIS  FEATURE  FILM  COMPANY 
"Alice  in  Wonderland,"  six  reels. 

EUGENIC  FILM  COMPANY 

"BIRTH,"  six  reels. 

EUROPEAN  FILM  COMPANY 
"Fighting  for  Verdun."  five  reels. 

EXCLUSIVE  FEATURE  FILM  CORPORATION 
"Where  Is  My  Father?"  seven  reels. 

FAIRMOUNT  FILM  CORPORATION 
"Hate,"  seven  reels. 

J.  W.  FARNHAM 
"The  Awakening  of  Bess  Norton,"  five  reels. 
"Race  Suicide,"  six  reels. 

FIRST  NATIONAL  EXHIBITORS'   CIRCUIT,  INC. 

"On  Trial,"  nine  reels,  with  Sydney  Ainsworth. 

FLORA  FINCH  FILM  CORPORATION 
"War  Brides,"  C,  two  reels,  with  Flora  Finch. 

FRIEDER  FILM  CORPORATION 

"A  Bit  of  Heaven,"  five  reels,  with  Mary  Louise. 

FRIEDMAN  ENTERPRISES,  INC. 

"A  Mormon  Maid,"  six  reels,  with  Mae  Murray. 

FROHMAN  AMUSEMENT  CORPORATION 

"God's  Man,"  nine  reels,  with  H.  B.  Warner. 

GOLD  MEDAL  PHOTOPLAYS 

"The  Web  of  Life,"  five  reels,  with  James  Cruz. 

GRAND  FEATURE  FILM  COMPANY 

"Rex  Beach  on  the  Spanish  Main,"  five  reels. 

"Rex  Beach  in  Pirate  Haunts,"  five  reels. 

"Rex  Beach  in  Footsteps  of  Capt.  Kidd,"  five  reels. 

GRAPHIC  FILM  COMPANY 

"The  Woman  and  the  Beast,"  five  reels. 

D.  W.  GRIFFITH 
"The  Birth  of  a  Nation,"  nine  reels,  with  H.  B.  Walthal. 
"Intolerance,"  nine  reels,  with  Mae  Marsh. 


42 


EXHIBITORS  HERALD 


HANOVER  FILM  COMPANY 

"Maciste,"  six  reels. 

"How  Uncle  Sam  Prepares,"  four  reels. 


"Civilization,1 


HARPER  FILM  CORPORATION 

ten  reels. 


HAWK  FILM  CORPORATION 

"Monster  of  Fate,"  five  reels. 

EDUCATIONAL  FILM  COMPANY 
"The  Valley  of  the  1 1  oh,"  one  reel. 
"The  Sheep  of  Chelan."  one  reel. 
"High,  Low  and  the  Game,"  one  reel 
"The  Mysteries  of  Crystallization."  one  reel. 
"The  Living  Rook  of  Nature,"  one  reel. 
"Seren  of  Index,"  one  reel. 
"The  Orang  Outang,"  one  reel. 

EFFANGE  FILM  COMPANY 
"The  Marriage  Bond,"  five  reels,  with  Nat  Goodwin. 

FRANK  HALL  PRODUCTIONS 

"The  Bar  Sinister,"  nine  reels. 

"Her  Fighting  Chance,"  five  parts,  with  Jane  Grey. 

HILLER  AND  WILK 

"The  Battle  of  Gettysburg." 
"Wrath  of  the  Gods." 

HOWL  COMEDIES 

"Balloonatics." 
"Automaniacs." 

"Neptune's  Naughty  Daughter." 

IVAN  FILM  PRODUCTIONS 
"Two  Men  and  a  Woman."  with  James  Morrison,  five  recti. 
"One  Law  for  Both,"  twelve  reels,  with  Leah  Baird. 

JUVENILE  FILM  COMPANY 
"The  World  War  in  Kidland,"  one  reel. 
"A  Chip  Off  the  Old  Block,"  one  reel. 

"Chip's  Elopement,"  one  reel.  _  . 

"Chip's  Backyard  Barnstormers,"  two  reels. 

"Chip's  Rival,"  one  reel.  » 

"For  Sale — A  Daddy,"  one  reel. 

"Chip's  Carma,"  two  reels. 

"Chip's  Movie  Company,"  one  reel. 

KEEN  CARTOON  CORPORATION  COMEDY  CARTOONS 
"Mose  Is  Cured,"  half  reel. 
"The  Old  Forty-Niner,"  half  reel. 
■  Jeb  Jenkins,  the  Village  Genius,"  half  reel. 

Jerry  McDub  Loses  His  Job,"  half  reel. 

'Henry  W.  Zippy  Buys  a  Pet  Dog,"  half  reel. 
"Zoo-Illogical  Studies,"  half  reel. 
"A  Dangerous  Girl,"  half  reel. 
"Dr.  Zippy  Opens  a  Sanitorium,"  half  reel. 
"The  Fighting  Blood  of  Jerry  McDub,"  half  reel. 

KLOTZ  AND  STREIMER,  INC. 

"Whither  Thou   Goest,"   five   reels,  with   Orrin  Johnson   and  Rhea 
Mitchell. 

KULEE  FEATURES  * 
"Germany  on  the  Firing  Line,"  five  reels. 
"France  on  the  Firing  Line,"  six  reels. 
"The  Unborn,"  five  reels. 

LEA-BEL  COMPANY 

"Modern  Mother  Goose,"  five  reels. 

"Snow  White,"  four  reels. 

"Jimmie  Gets  the  Pennant,"  Mo-Toy  comedy. 

"Out  in  the  Rain,"  Mo-Toy  comedy. 

LINCOLN  CYCLE  PICTURES 

"My  Mother,"  two  parts. 
"My  Father,"  two  parts. 
•Myself,"  two  parts. 
"The  Call  to  Arms,"  two  parts. 
"Old  Abe,"  two  parts. 
"At  the  Slave  Auction,"  five  parts. 
"The  President's  Answer,'    two  parts. 

C.  POST  MASON  ENTERPRISES 
"The  Wonder  City  of  the  World." 

MASTER  DRAMA  FEATURES,  INC. 
"Who's  Your  Neighbor?"  seven  reels,  with  Christine  Mayo. 

MILO  COMEDIES 
"Great  Danbury  Fair,"  one  reel. 
"A  Knot  That  Is  Not,"  one  reel. 
"Never  Again,"  one  reel. 
"The  Devil   In  Again,"  one  reel. 
"Gooseburg  Elopement,"  one  reel. 

MONITOR  FILM  COMPANY  COMEDIES 
"The  House  of  a  Thousand  Spooks,"  one  reel. 
"Those  False  Teeth,"  one  reel. 
"Robinson  Crusoe,"  one  reel. 
"How  Levi  Fooled  the  Folks,"  one  reel. 
"Dear  Old  Dad."  one  reel. 
"The  Ghost  of  Mooredown  Manor,"  one  reel. 


B.  S.  MOSS 
"The  Power  of  Evil."  five  reels. 
"The    Girl  Who  Doesn't  Know,"  five  reels. 

"In  the  Hands  of  the  Law,"  five  reels. 
"One  Hour,"  six  reels." 

PARAGON  FILM  COMPANY 
"The  Whip,"  eight  reels. 

PATRIOT  FILM  CORPORATION 
"How  Britain  Prepared,"  eight  reels. 

PIONEER  FEATURE  FILM  CORPORATION 
"The  Soul  of  a  Child,"  five  reels. 

PRIVATE  FEATURE  FILMS 
"Ignorance,"  six  reels. 

HARRY  RAPF 

"The  Mad  Lover,'   with  Robert  Warwick. 

RAY  COMEDIES 

"Casey's  Servants, '  two  reels. 
"Casey  the  White  Wing,"  two  reels. 

SHERIOTT  PICTURES  CORPORATION 
"The  Black  Stork,"  five  reels. 

SHERMAN  ELLIOTT.  INC. 
"The  Crisis,"  seven  reels. 

SHERMAN  PICTURES  CORPORATION 

"I  Believe." 

"The  Land  of  the  Rising  Sun." 

FRANK  J.  SENG 

"Parentage." 

SIGNET   FILM  CORPORATION 
"The  Masque  of  Life,"  seven  reels. 

FRED  H.  SOLOMON 
"The  Downfall  of  a  Mayor,"  eight  reels,  with  Charles  E.  Sebas  i 

SUNBEAM  MOTION  PICTURE  CORPORATION 

"Somewhere  in  Georgia  with  Ty  Cobb,"  six  reels. 

SUNSHINE  FILM  PRODUCING  COMPANY 
"What  the  World  Should  Know,"  five  reels. 

SUNSHINE  FILM  CORPORATION 

"S  O  S,"  six  reels,  with  Richard  Travers  and  William  Buckley 

SUPERIOR  FILM  COMPANY 
"The  Faucet,"  five  reels. 
"The  Cowpuncher,"  six  reels. 

TODAY  FEATURE  FILM  CORPORATION 

"Today,"  with  Florence  Reed. 


'The  Libertine,' 


TRIUMPH  FILM  COMPANY 

six  reels. 


MORAL    UPLIFT  SOCIETY 
'It  May  Be  Your  Daughter,"  five  reels. 


OF  AMERICA 


ULTRA  PICTURES  CORPORATION 
"The  Woman  Who  Dared,"  seven  reels,  with  Beatriz  Michelei 

UNIVERSAL 

"Idle  Wives,"  five  reels. 

"Where  Are  My  Children?"  five  reels. 

"Twenty  Thousand  Leagues  Under  the  Sea,"  ten  reels. 

"People  vs.  John  Doe,"  five  reels. 

"Robinson  Crusoe,"  four  reels. 

"Hell  Morgan's  Girl,"  five  reels. 

VARIETY  FILMS  CORPORATION 

"My  Country  First,"  six  reels. 

"The  Pursuing  Vengeance,"  five  reels. 

"The  Price  of  Her  Soul,"  six  reels,  with  Gladys  Brockwell. 

WARNER  BROTHERS 

"Are  Passions  Inherited?"  five  reels. 

EDWARD  WARREN  PRODUCTIONS 
"The  Warfare  of  the  Flesh,"  with  Sheldon  Lewis  and  Charlott 

WHARTON  BROTHERS,  INC. 

"The  Great  White  Trail."  with  Doris  Kenyon. 

ELLA  WHEELER  WILCOX  FILMS 

"Meg's  Curse,"  two  reels. 
"Lais  When  Young,"  two  reels. 
"A  Married  Coquette,"  two  reels. 
"Angel  or  Demon,"  two  reels. 
"Lord  Speak  Again,"  two  reels. 
"Divorced,"  two  reels. 

WARRENTON  PHOTOPLAYS  FILM  DISTRIBUTIr 

"The  Bird's  Christmas  Carol,"  five  reels. 

WILLIAMSON  BROTHERS 

"The  Submarine  Eye  " 


EXHIBITORS  HERALD 


€WS  OF  EXHIBITORS  AND  EXCHANGES 


i 


rport,  R.  I. — The  Freebody  Park  Theater  was  re- 
iestroyed  by  fire;  loss  $20,000. 


aster,  Pa. — A  slight  fire  in  the  Hamilton  Theater, 
jy  lightning  striking  the  building,  damaged  the 
le  a  performance  was  in  progress.  The  audience 
theater  until  firemen  extinguished  the  blaze  and 
arned. 


stown.  Pa. — William 
Theater  here. 


H.  Wentz  has  opened  the 


tntown,  Pa. — The  Strand  Theater  on  Xorth  Eighth 
rill  have  the  first  pipe  organ  used  in  any  theater 
ity.    An  Estey  organ  is  now  being  installed. 


reland,  Ohio. — Frank  P.  Woda  has  purchased  the 
Theater  on  St.  Clair  avenue  near  One  Hundred  and 
treet. 


lien,  Ind. — Ezra  R.  Rhodes  of  South  Bend,  lessee  of 
'erson  Theater,  announces  extensive  improvements 
>e  made  on  his  house. 


erial,  Xeb. — A.  C.  Xorman  has  purchased  the  Im- 
fheater  from  George  Brewer. 


chinson,  Kan. — The  Pearl  Theater  at  7  Xorth  Main 
was  recently  damaged  by  fire  to  the  extent  of 


tiville.  Mich. — The  Star  Theater  has  been  leased  by 
erte  from  Charles  Richardson. 


hen,  Ind. — H.  F.  Kidder  is  having  plans  drawn  to 
:  his  double  storeroom  on  East  Lincoln  avenue- 
motion  picture  theater. 


lison.  Wis. — A  permit  has  been  granted  for  the 
i  of  a  new  motion  picture  theater  for  the  F.  &  H. 
nent  Company  on  East  Mifflin  street.  The  new 
will  have  a  seating  capacity  of  1.436. 


tral  City,  Xeb. — Archie  Kerr,  C.  E.  McDonald  and 
McDonald  have  purchased  from  Jack  Stuart  the 
;s  Theater. 


■  tie  Creek,  Mich. — E.  J.  Wheelock.  who  has  been 
•  ted  with  the  Rex  Theater,  has  purchased  an  interest 
Playhouse  from  Lipp  &  Cross  and  will  assume  the 
iement. 


chinson,  Kan. — The  Pearl  Theater  was  destroyed 
recently. 


:innati.  Ohio. — The  Strand  Theater 
s  to  be  enlarged. 


on  Walnut 


modeled  at  a  cost  of  S400. 


Detroit,  Mich. — C.  H.  Miles  of  the  Orpheum  Theater 
has  leased  the  Regent  Theater  on  Woodward  avenue 
near  Grand  boulevard. 


Alexandria,  Ind. — Arthur  Fuller,  assistant  manager  of 
the  Angela  Theater,  has  left  for  Wyoming,  where  he 
will  manage  a  motion  picture  theater  for  his  father. 


Topeka,  Kan. — Fees  aggregating  more  than  $20,000 
which  were  collected  from  film  producers  for  censoring 
films  were  paid  into  the  state  treasury  by  the  state  super- 
intendent of  public  instruction,  under  a  recent  decision  of 
the  Supreme  Court. 


Gail  Kane  played  in  "Souls  in  Pawn."  her  latest  Mutual 
production,  for  a  solid  week  at  the  Bijou  Dream  Theater, 
which  adjoins  one  of  the  largest  daily-change  theaters  in 
the  country,  on  State  street,  in  Chicago,  and  "got  the 
money." 

Here  is  a  picture  of  the  front  of  the  Bijou  Dream,  show- 
ing the  display  which  Manager  Sigmund  Faller  arranged 
to  attract  passersby.  State  street,  like  the  rest  of  the 
Chicago  "loop"  district,  is  given  over  to  the  daily-change 
plan,  but  Mr.  Faller  is  having  success  with  three-week 
runs. 


"SOULS PAWN " 


HOW  MANAGER  SIGMUXD  FALLER  OF  THE  BIJOU  DREAM 
THEATER.  CHICAGO.  ATTRACTED  THE  CROWDS  FOR 
A  WEEK'S  RUN"  OF  -'SOULS  IX  PAWN*,"  THE 
BIG  MUTUAL  PRODUCTION 

In  addition  to  his  lobby  display  he  used  the  columns 
of  the  daily  papers,  but  he  got  most  of  his  patrons  through 
his  lobby  display. 

"I  was  well  pleased  with  'Souls  in  Pawn,'"  he  declared 
on  the  day  the  showing  of  this  film  ended.  "It  got  the 
money  for  me." 

In  addition  to  running  the  picture  a  week,  Mr.  Faller 
got  15  cents,  while  the  house  next  door  charged  10  cents 
for  its  daily-change  program. 


44 


EXHIBITORS  HERALD 


William  Russell  is  a  "Knockout,"  according  to  R.  G. 
Willert,  manager  and  owner  of  the  Grand  Theater  at 
Laverne,  Minn.,  up  in  the  north  country,  where  the  people 
demand  red-blooded  American  pictures. 

"I  wish  to  tell  you  what  I  think  of  Mutual's  series  of 
Russell  pictures,"  Mr.  Willert  writes.  "The  last  one  I 
showed  was  'The  Frameup,'  and  I  can  truthfully  say  that 
it  is  positively  the  best  picture  I  have  ever  had.  It  is  an 
audience-pleaser  from  start  to  finish.  Everyone  talked 
about  it. 

"All  the  new  Russells  are  'Knockouts' — pictures  any 
exhibitor  can  be  proud  to  show.  I  ran  all  of  the  first 
series,  am  well  into  the  second  series,  and  would  like  to 
ask  when  the  third  series  will  start." 

The  new  series  of  Mutual  American  star  productions, 
with  William  Russell  in  the  leading  role,  will  start  Sep- 
tember 24  with  "Sands  of  Sacrifice." 


Tulsa,  Okla. — Work  has  been  started  on  the  new 
$75,000  Majestic  Theater  at  Fourth  and  Main  streets.  The 
plans  were  drawn  by  G.  W.  Winkler,  and  the  theater 
will  seat  1,300. 


Bessemer,  Ala. — John  Snider  has  let  the  contract  for 
the  remodeling  of  the  Princess  Theater. 


New  Orleans,  La. — Jacobs  &  Landry  will  rebuild  the 
Prvtania  Theater. 


Montgomery,  Ala. — Manager  Hoxie  Farley  has  opened 
the  New  Empire  Theater,  one  of  the  finest  photoplay 
houses  in  the  South. 


New  Orleans,  La. — The  new  Fern  Theater  at  Robert 
and  Franklin  streets  has  been  opened  for  business. 


Columbia,  S.  C. — -The  Broadway  Theater  here  will 
erect  an  addition  to  its  building,  increasing  the  capacity 
and  providing  a  ladies'  retiring  room.  The  improvements 
will  cost  several  thousand  dollars. 


Wallace,  Idaho. — Ground  has  been  broken  at  Seventh 
and  Bank  streets  for  the  new  motion  picture  theater  to 
be  constructed  by  the  Metropolitan  Theater  Company. 
The  company,  which  is  backed  by  Harman  J.  Rossi,  Lewis 
C.  Wilson  and  James  A.  Wayne,  has  been  incorporated  for 
$50,000. 


Dallas,  Texas. — A  new  theater  is  to  be  erected  on  Elm 
street  near  St.  Paul.  The  plans  are  being  drawn  by  Lang 
&  Witchell.    S.  Von  Phul  will  be  the  resident  manager. 


Fort  Worth,  Texas. — A  new  motion  picture  theater  has 
been  opened  in  the  Healy  Theater  Building  under  the 
management  of  J.  J.  Dillon. 


"ONE  TOUCH  OF  NATURE,"  K-E-S-E 
BASEBALL  FEATURE,  WITH  M'GRAV 
AND  GIANTS,  ENJOYS  BIG  SUCC] 


As  evidence  that,  despite  the  war,  the  national  f' 
of  baseball  remains  in  high  favor  with  the  public,  it 
be  cited  that  "One  Touch  of  Nature,"  the  Tho'ma 
Edison  photoplay  published  through  K-E-S-E,  in  vi 
John  J.  McGraw,  manager  of  the  New  York  Gian' 
featured,  is  proving  a  success,  especially  in  cities  v  : 
league  baseball  prevails. 

The  Circle  Theater,  Indianapolis'  largest  phot'; 
house,  showed  "One  Touch  of  Nature"  last  week.  I  J 
originally  scheduled  for  two  days  only,  but  met  it 
such  a  cordial  reception  that  the  Circle  extended  th  v 
through  the  week. 

John  J.  McGraw  demonstrates  in  "One  Touch  ol 
ture"  that,  should  he  decide  to  quit  playing  baseball 
time,  he  will  always  find  a  field  in  motion  picture  t'< 
which  he  is  especially  adapted. 


GEN.  BARRY  AND  STAFF  WITNESS 
PERSHING'S  LANDING  IN  FRANC] 
IN  FILM  AS  GUESTS  OF  FRETJI 


Major  General  Thomas  H.  Barry,  U.  S.  A., 
manding  officer  of  the  central  department,  U.  S.  M 
the  members  of  his  staff  were  the  guests  of  Jo  j 
Freuler,  president  of  the  Mutual  Film  Corporatioti 
special  review  of  600  feet  of  motion  pictures  sH 
the  landing  of  the  Pershing  expedition  in  Franc  j 
Wednesday,  at  the  Mutual  executive  offices,  Con:j 
Building,  Chicago. 

The  picture,  the  first  showing  the  arrival  of  th  I 
shing  troops  abroad,  reached  Chicago  at  10  o'clodi 
ust  15  as  part  of  the  current  Mutual  Weekly.  (J 
Barry  evidenced  keen  interest  in  seeing  the  film, 
special  showing  was  arranged  for  him  and  the] 
officers  at  his  headquarters. 

The  general  was  accompanied  by  Colonel 
Hunter,  Major  J.  C.  Rhea,  Major  V.  L.  Wills,  ') 
R.  C.  Richardson  and  Captain  E.  J.  Moran,  f ron  U 
quarters,  and  other  officers  from  the  aviation  corps  I 
cal  corps,  officers'  reserve  training  camp  and  signa 
whose  offices  adjoin  Mutual's  in  the  Consumers  Ej 
were  present. 

The  film  shows  the  arrival  of  the  transports  un<| 
voy,  the  disembarking,  the  march  through  the  st 
the  French  village,  the  visit  of  General  Pershing! 
camp,  the  actual  arrival  of  the  troops  at  their  bl 
the  enthusiasm  and  interest   of  the  French  to 
and  a  reception  for  General  Pershing  and  "Papa  l 


SELIG  TO  FILM  "THE  STILL  ALARI 
ADAPTED  FROM  NOTED  STAGE 


"The  Still  Alarm,"  a  melodrama  known  to  tlj 
of  theater-goers  of  the  past  decade,  will  be  produ 
lavish  scale  at  the  Selig  studios,  Los  Angeles,  uj 
direction  of  Colin  Campbell.   Always  a  play  of  spj 
appeal  on  the  stage,  it  should  prove  much  more 
screen  version,  where  effects,  not  possible  to  pnj 
the  stage  will  be  shown  in  realistic  vividness, 
one  of  the  few  successful  stage  plays  that  ler 
admirably  to  picturization,  having  a  splendid  pic 
lowing  much  of  the  action  to  center  about  thri| 
runs  and  other  spectacular  effects. 

The  cast,  which  is  a  large  one,  will  be  h'j| 
Thomas  Santschi,  Bessie  Eyton  and  Fritzi 
Streets  of  substantial  looking  buildings  are  beinl 
on  the  Selig  lot  for  the  forthcoming  production 
sole  purpose  of  being  burned  down. 


EXHIBITORS  HERALD 


45 


E  MANX-MAN"  FILM,  FROM  HALL  CAINE 

STORY,  OPENS  AT  CRITERION  IN  NEW  YORK 


jsands  of  British  Soldiers  on  Isle  of  Man  After  Battle  of 
Marne  Appear  in  Big  Story;  Author  Aided 
Tucker  with  Scenario 


special  interest  that  centered 
the   first  public   showing  of 
lanx-Man"    at    the  Criterion 
in  New  York  this  week  was 
ie  great  story  by  Hall  Caine  has 
ieen  coveted  by  picture  produc- 
I  The  book  contains  such  rare 
)ilities  for  dramatic  and  pictor- 
ects,  together  with  so  many  con- 
and  conflicts  of  character,  that 
practically   no   deviation  from 
ithor's  narrative  it  offered  a  sub- 
fire  any  motion  picture  direc- 
ith  enthusiasm  and  inspiration. 

Author  Collaborated 

[1  Caine  collaborated  with  George 
Tucker   on    the    scenario  of 
Manx-Man.7' 
|  en  the  book,  '"The  Manx-Man," 
lade  its  appearance  it  created 
Lsation.    It  ran  through  several 
|ns;  and  even  now  after  many 
ranks  among  the  "'best  sellers." 
irked  the  zenith  of  Hall  Caine's 
as  .a  writer  of  fiction,  a  fact 
he  recognized  in  a  recent  let- 
Henry  I.  Brock,  the  president 


of  the  company  offering  the  picture 
at  the  Criterion. 

When  George  Loane  Tucker  began 
work  on  his  scenario  he  had  the  co- 
operation of  Hall  Caine  from  the 
very  first. 

Soldiers  in  Picture 

At  the  time  the  picture  was  taken 
there  were  some  thousands  of  Brit- 
ish soldiers,  the  only  survivors  of 
the  "Battle  of  the  Marne,"  who  were 
stationed  on  the  Island  of  Man  in 
charge  of  30,000  German  prisoners. 
Soldiers  were  required  in  the  picture, 
and  as  a  compliment  to  both  Mr. 
Caine  and  Mr.  Tucker  these  battle 
scarred  warriors  were  detailed  for  a 
day,  by  the  home  government,  as 
motion  picture  actors. 

President  Henry  J.  Brock  of  the 
Manx-Man  Company  has  left  noth- 
ing to  chance;  all  the  intrinsic  values 
of  the  picture  will  be  greatly  en- 
hanced by  its  special  musical  setting 
and  special  staging,  which  has  been 
arranged  by  S.  L.  Rothapfel,  through 
the  courtesy  of  the  Rialto  Theater 
Corporation. 


:l  PRODUCTIONS,  INC.,  GETS  "COME  THROUGH" 
FROM  UNIVERSAL;  HAS  FILM  BUYING  PLAN 


'urchase  for  Cash  Plays  for  Distribution  in  United  States 
nd  Canada;  Will  Consider  Only  Plays  Which  Have 
Been  Successful  in  Metropolitan  Showing 

el  Productions,  Inc.,  located  at 
Broadway,  X.  Y.,  will  purchase 
iash    outright    for  distribution 

hout  the  United  States  and 
a  the  biggest  and  best  special 
e  productions  obtainable.  Inde- 
nt producers  have  been  invited 
mit  their  pictures  to  the  review- 
ed of  Jewel  Productions,  Inc., 
i  view  toward  selling  them  to 
rganization,  which  will  endeavor 
lduct  the  most  efficient  and  co- 
:ive  string  of  exchanges  in  the 

industry. 

To  Buy  Only  Successes 

:  of  the  striking  innovations  in- 
red  by  the  officials  of  the  Jewel 
any  is  the  rule  that  before  any 
ction  is  purchased  or  even  con- 
d,  it  must  have  received  the 
of  public  approval  during  its 
tion  of  at  least  one  week  in  a 
politan  center. 

a  forerunner  of  the  many  fine 
tions  available  to  exhibitors 
vhere  through  the  Jewel  ex- 
es, they  announce  the  purchase 
the  Universal  Film  Manufactur- 
-ompany    of    George  Bronson 


Howard's  exciting  drama,  '"Come 
Through."  which  is  well  known  to 
have  scored  a  decided  hit  during  its 
run  at  the  Broadwav  Theater,  New 
York. 

"Come  Through"  will  be  available 
in  the  New  York  territory  about  the 
middle  of  September  and  throughout 
the  remainder  of  the  country  shortly 
thereafter.  The  New  York  exchange 
has  already  been  opened  and  will  be 
under  the  management  of  Harry  Ber- 
man.  Mr.  Berman  has  been  an  ex- 
tremely successful  executive  with  the 
Artcraft  Company.  The  office  is  lo- 
cated on  the  fourth  floor  of  the  Mecca 
Building,  1600  Broadway.  Mr.  Ber- 
man is  now  accepting  booking  for  all 
of  New  York  state,  Connecticut  west 
of  the  Connecticut  River,  and  New 
Jersey  north  of  Trenton. 

Opening  Exchange  String 
Exchanges  are  also  being  rapidly 
opened  in  the  following  cities:  Bos- 
ton, Cleveland,  Detroit,  Chicago,  Min- 
neapolis, Kansas  City,  Denver,  Port- 
land, Ore.,  San  Francisco,  Atlanta, 
Dallas,  Pittsburgh,  Philadelphia  and 
Toronto,  Can. 


The  entire  circuit  of  exchanges  will 
be  under  the  general  supervision  of 
Leon  J.  Bamberger,  who  for  the  past 
two  years  has  been  sales  manager  for 
Yitagraph-Y-L-S-E. 


NEAL  HART  SIGNS 
ANOTHER  CONTRACT 
WITH  UNIVERSAL 


To  Play  Leads  in  Western 
Pictures;  Five  Reeler 
Under  Way 


Neal  Hart,  Universale  hero  of  the 
open  range,  signed  a  contract  this 
week  to  play  feature  leads  in  western 
pictures  for  the  next  year. 


XEAL  HART  XOW  A  UNIVERSAL  STAR 

HaFt.  who  will  henceforth  appear 
on  the  screen  in  the  character  he 
knows  so  well,  has  had  a  varied  ca- 
reer. 

After  a  picturesque  career  he  be- 
came deputy  sheriff  in  Wyoming 
which  was  most  creditable  and  he 
resigned  with  the  good  will  of  the 
people  to  enter  the  motion  picture 
field,  joining  the  Universal  Company 
two  years  ago.  He  played  an  im- 
portant role  in  the  serial,  "Liberty," 
and  has  been  featured  for  the  past 
year  under  the  101  Bison  and  Vic- 
tor films,  with  George  Marshall  as 
director.  He  has  just  commenced 
the  production  of  a  five-reel  feature, 
"The  Bumble  Bee,"  in  which  he  is 
supported  by  Miss  Vivian  Rich. 
Charles  Hill  Mailes,  George  Berrill, 
Miss  Miriam  Shelby,  Joe  Rickson 
and  a  score  of  the  Universal  cow- 
boys. It  is  a  typical  western  pic- 
ture and  gives  Hart  splendid  oppor- 
tunities for  powerful  work  before 
the  camera. 


46 


EXHIBITORS  HERALD 


1  $200  FINE  SET  FOR 

CARRYING  FILMS  NOT  | 
CASED  IN  CHICAGO  | 

f§  Under   an    ordinance    creating  ■ 

g  the  Bureau  of  Fire   Prevention  g 

jj  and  Public  Safety  in  the  city  of  g 

B  Chicago,    which    was    amended  g 

g  July  22,  it  is  made  a  serious  of-  E 

B  fense,   punishable  by  a  fine   of  g 

g  from  $25  to  $200,  to  carry  motion  g 

g  picture  films  anywhere  within  the  B 

B  limits  of  the  city,  except  in  indi-  g 

g  vidual  boxes  of  tin  or  galvanized  E 

B  iron  with  tight-fitting  covers  or  g 

g  in  substantially  constructed  gal-  = 

g  vanized  steel  containers,  the  cov-  g 

B  ers  of  which  shall  be  of  similar  H 

g  material,  with  self-fastening  lock,  g 

g  The  ordinance  is  being  strictly  g 

g  enforced  by  trainmen  and  ticket  = 

g  agents  on  all  lines  of  the  Chi-  g 

g  cago  elevated  railroads. 

:  The  ordinance  contains  a  num-  E 

g  ber  of  sections  pertaining  to  the  g 

g  handling   and    storage    of   films  g 

g  within  the  city  limits. 


^illllllilllllllllllllllllllllllllllllllllllllllllllllllllllllll 

AD  FILM  MEN 

MEET  IN  CHICAGO 
ON  AUGUST  27 


To  Discuss  Changes  in  By- 
Laws  and  1918  Cam- 
paign 


The  Advertising  Film  Producers' 
Association  has  called  a  special  meet- 
ing of  that  body  for  Monday,  August 
27,  to  be  held  at  the  Rothacker  Film 
Manufacturing  Company's  studio. 
Chicago. 

Changes  in  the  constitution  and  by- 
laws of  the  organization  will  be  dis- 
cussed, as  well  as  standards  of  prac- 
tice and  the  1918  campaign,  witli  oth- 
er matters  of  importance  pertaining 
to  motion  picture  advertising. 

The  Advertising  Film  Producers  is 
a  recognized  department  of  the  As- 
sociated Advertising  Clubs  of  the 
World. 


MARY  MACLAREN- 
HORSLEY  PLAYS  FOR 
STATE  RIGHTS  SALE 


Mary  MacLaren  Photoplays  made 
under  her  new  contract  with  David 
Horsley  will  be  sold  on  the  state 
rights  basis.  This  is  the  announce- 
ment made  by  David  Horsley  in  New 
York,  where  he  has  closed  negotia- 
tions in  four  states  for  the  first  of 
lief  new  seven  reel  features,  "The 
Counterfeit  Soul."  Mr.  Horsley  re- 
ports contracts  signed  for  New  York, 
New  Jersey,  New  England  and  Pepn- 
sylvania. 


I 

Left  to 
Right— 
Wm.  S.  Ha: 

Being 
Welcomed  t 
Artcraft 

Fold 
by  Mary 
Pickford, 
Jess  Lask' 
and  Cecil 
B.  de  Mill* 
Who  Direc 
"America 
Sweethear 
of  the 
Screen" 


MADAME  PETROVA,  NOTED  STAGE  AND  FILM 

STAR,  FORMS  OWN  PRODUCING  COMP^ 


Concludes  Arrangement  by  Which  She  Is  to  Get  Lar 
Remuneration  Ever  Paid  Screen  Star,  It  Is  Said; 
Is  Aligned  with  Superpictures 


Madame  Petrova,  the  noted  stage 
and  screen  star,  left  New  York  last 
Tuesday  for  her  summer  home  on 
the  Maine  coast  after  concluding  an 
arrangement  by  which  she  is  to  re- 
ceive the  largest  remuneration  ever 
paid  to  a  woman  star,  it  is  said.  By 
telegraph  the  actress  authorizes  the 
following  statement: 

"It  is  true  that  I  have  formed  my 
own  company,  the  Petrova  Picture 
Company,  for  the  production  of  my 
own  pictures  in  my  own  studios  un- 
der my  own  supervision. 

"This  company  has  unlimited  capi- 
tal behind  it,  and  I  am  to  have  un- 
limited time  in  which  to  get  the  very 
best  results.  I  want  to  make  a  few 
big,  very  big  pictures  each  year.  All 
producing  and  distributing  arrange- 
ments are  in  the  hands  of  Frederick 
L.  Collins,  my  partner  in  the  new 
company." 

At  the  office  of  Superpictures,  Inc., 
Mr.  Collins,  who  is  also  president  of 
the  McClure  Publications,  said: 

"Madame  Petrova's  statement  re- 
quires no  confirmation  from  me.  The 
Petrova  Picture  Company  already  is 
established."  . 


The  Petrova  pictures,  all  of 
will  be  special  productions,  yr 
handled  by  Superpictures  Disl 
ing  Corporation  in  accordance 
its  recently  announced  policy 
pictures  for  big  exhibitors.  & 
Milliken,  vice  president  of  Sup 
tures,  Inc.,  and  secretary  of 
Clurc's,  will  act  as  general  ma 
f  the  new  company  and  hand 
its  financial  and  business  affairs 


LITTLE  DOROTHY  BENH/ 
IN  WARREN  FILM  KNI 
FOR  SAMMIES  IN 

Little  Dorothy  Benhani.  da 
of  .  Harry  Benham,  who  playe 
of  the  leads  in  Edward  Wf 
"The  Warfare  of  the  Flesh," 
industrious  little  lady  in  spite 
fact  that  she  is  only  five  yea 
on  her  next  birthday.  Ever 
war  was  declared  she  wished  t 
wherever  she  could  and  she  li 
ccntly  turned  her  energies  t* 
knitting  for  the  "Sammies." 

Little  Dorothy  is  playing  qu 
important  role  in  Mr.  Warren'j 
ing  production,  the  title  of| 
has  not  vet  been  announced.  I 


^.i  1 1  ■  1 1 1 1 1 1 1 1 1 1 1  j  1 1 1  mini  iiiiiiiiiiiiiiiiiiiiimiiiiiimiiiimimiimi  mi  i  i  imimiiiimi  iiiiiimiiiiiiiiiiiiiiiiiiiiu 


Walcamp 


in  the  Sensational  Surprise  Serial 
of  the  Season 

A  whale  of  a  punch  at  the  end  of  each  epi- 
sode simply  compels  your  patrons  to  see  the 
next  chapter.  It's  A  TRUMP  SERIAL  THAT 
WILL  HANG  UP  NEW  BOX  OFFICE  RECORDS 
WHEREVER  SHOWN.  Ask  for  the  FREE  Adver- 
tising Campaign  Book.  Get  in  touch  with  your 
nearest  Universal  Exchange. 


Tfie  m  ace 


DIRECTED  BY  JACQUES  JACCARD 


DIRECTOR  OF  "LIBERTY' 


16   WEEKS    OF   SURE    BIG  BUSINESS 


IMIl/rD^kMll        F|        tSA      K^fl  Ffw        B^«^  "The  Largest  Film  ManufacturinK*conci-rn  in  the  Universe"  SE, 

vmikii^ni.  ■  ii>m  iwii  w -  WW*  leoo  broadway,  new  york  = 
*■*■<>■■'  iiiieificiiiiicieiEiriiiiiiiBiiirtiiiiiii  PiiiriitiitiiiEiririciKrFiiiiiiEiiiiiiiiiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiaiiiiiiiiiiiitiitiiiitiiiiiiitiiiiiiiir? 


EXHIBITORS  HERALD 


3 


ATTENTION-EXHIBITORS! 

William  Fox  Is  Speaking 

We  want  to  tell  you  something  more  about  STANDARD 
PICTURES. 

They  are  better  pictures  than  anyone  has  ever  made  before. 
We  spent  two  and  one-half  millions  making  them,  without 
saying  a  word  about  it. 

We've  got  the  pictures  now. 

We  won't  book  them  to  you  until  you  have  seen  them  first; 

that's  how  sure  we  are  of  their  box-office  powers. 

If  you  don't  think  thev  are  as  big  as  we  do,  we  don't  want  you 
to  play  them.  If  you  review  STANDARD  PICTURES,  however, 
with  your  own  eyes  and  brain,  you  will  realize  their  box-office 
value;  you  will  become  enthusiastic,  a  strong  booster,  an  intelligent 
advertiser  of  STANDARD  PICTURES.  There  are  men  ready  to 
show  them  to  you  in  any  district  of  the  United  States  and  Canada. 

JACK  AND  THE  BEANSTALK  played  to  turnaway  crowds 
at  the  Globe  Theatre. 

THE  SPY,  William  Fox's  sensational  expose  of  Germany's 
secret  police  system  in  the  United  States,  is  now  at  the  Globe  for  a 
two  weeks'  engagement. 

William  Farnum,  the  screen's  greatest  actor,  in  THE  CON- 
QUERER,  follows  and  others. 

THE  HONOR  SYSTEM  you  all  know— and  if  you  don't  ask 
any  New  York  or  New  Jersey  Manager  for  his  box  office  records. 

Theda  Bara  will  soon  be  seen  on  Broadway  in  a  super-picture 
production  of  CLEOPATRA,  which  will  distance  anything  we 
have  ever  seen  for  splendor — massiveness — and  accuracy  in  pro- 
duction, to  say  nothing  of  the  wonderful  art  of  Theda  Bara. 

YOU  WILL  BE  OBLIGED  TO  SEE  ALL  STANDARD 
PICTURES  BEFORE  BOOKING.  THIS  IS  OUR  POS- 
ITIVE RULE  REGARDING  STANDARD  PICTURES. 

These  pictures  can  each  be  booked  individually,  and  there  is 
no  obligation  for  you  to  take  any  picture  that  you  do  not  want. 
You  are  welcome  to  one  or  all. 

But  see  our  Exchange  Manager  at  once,  before  your  com- 
petitor does. 


Fox  Film  Corporation 


EXHIBITORS  HERALD 


6 


EXHIBITORS  HERALD 


SLttPABPRCTOBK 

FOB  IMMEPIATE  RELEASE 

WILL 


Presents 


"JACK  AND  THE  BEANSTALK" 
is  the  "Peter  Pan'bf  the  film? 
ftennold  Vvblf  in  mmdn$Gde$rapli. 


-:s-~>  than 
/111  /YorK 


BfiNSM 

'darf  <7he large  audience  had  hardly  thought  to 
2s**/  \  enjoy  again  this*  idyl  of  yovrth,a?fhey 
f\  did  long  ago.—  ®ve.mor\&,  tf/g, 

"JACK  AND  THE  DEANSTALft  "is  the  most 
artistic  Picture  Wm.Ibx  ever  produced— 


m"W& 
mm 

m 


•JACK  AND  THE  BEANSTALK " is  the  Fox 
Film's  most  spectacular  movie  — 

It  is  another  fox  Winner  ■ 


Direct  from 
Its  Big  New 

York  Run  at  /\WT  ZKl  A 

the  Globe  Theatre 

Book  at  Your  hearest  Fox  Exchange 

FOX  FILM  CORPORATION 


Personalities  Tour  Patrons  Will  Learn  to  LcnJe 

IVAN  MOZUKIN,  NATALIA  LESIENKO,  VERA  COLODMA, 
MLLE.  CARALLI,  ANNA  NELSKA,  ZOYA  KARABANOVA  and  OLGA 

ZOVSKA  are  placers  with  personalities  selected  by  the  deposed  Czar  of  Russia  because  of 
their  ability*  and  trained  at  rhe  Government  expense.  As  personalities  fhey  are  sure  to 
become  fa-Oorites  xOifh  American  audiences  as  fhey  have  become  established  in  the  Hearts  of 
their  r^unrr  rr  . 


ft 


VERA 


A  distinguished  dramatic  critic  says  : 

stage  is  a  field  in  which  the  Russians  Kave 
attained  superlative  excellence,  and  me  Moscow  Art 
^Theatre  is  kno\0n  all  over  fhe  world  as  the  pioneer 
in  intelligent  realism  and  one  of  the  foremost  theatres 
of  the  world." 

Arthur  Ruhl  in  Collier  s  Weekly,  July?  28,  1917. 


RaSSIflN  flRTpLM  QRPORflTION 

KLS. Kaplan's  Repertory)  of  Russian  Plays 

^as  actually  produced  in  Russia  by  famous  Russian  stars, 
from  the  stories  of  world  renowned  'authors,  a  combination 
that  brings  to  America 

"  Pictures  Tkat  Are  Different" 

Centuries  of  oppression  and  suffering  Have  left  tke  impress  of  intensity 
on  tke  Russian  people.  Eigkty"  per  cent,  of  tke  population  were  slaves, 
released  from  bondage  as  recently"  as  1861. 

Tkis  intense  feeling  is  reflected  in  tke  acting  of  Mozukin  and  kis  Won- 
derful feminine  associates  of  tke  MoscoW  Art  Tkeatre. 

Tkeir  portrayal  of  tke  stories  of  Tolstoy  and  kis 
celebrated  contemporaries  visualizes  tke  kappenings 
of  real  life,  expressed  naturally"  by  autkors  wko 
kave  not  stooped  to  appeal  to  skallow  minds 
wkick  demand  tkat  every  story,  e\)ery  play,  every" 
picture  skall  end : 

"AND  THEY  LIVED  HAPPILY 
EVER  AFTERWARD" 

^Tke  first  production  Will  be  presented  to  tke 
trade  at  an  early  date  by  tke 


RUSSIAN  ART  FILM 
CORPORATION 

729  Se-Oentk  Avenue,  NevJ  York  City 


STARS 

ONLY 


EXHIBITORS  HERALD 


WILLIAM  A.  BRADY 

says  of 

"Betsy  Ross" 
"The  Corner  Grocery" 
"Shall  We  Forgive  Her" 
"The  Burglar" 

"I  will  donate  $  1 0,000  from  my  per- 
sonal funds  to  the  Red  Cross  if  within  a 
space  of  time  equal  to  that  consumed  in 
the  production  of  these  four  World- 
Pictures  the  same  number  of  special-priced 
pictures  of  AS  GOOD  QUALITY  have 
been  made. 

"THIS  IS  A  CHALLENGE  for  a 

comparison  between  regular  World  pro- 
gram features  of  five  reels  each  and  an 
equal  number  of  special  price  pictures, 
NO  MATTER  how  long  or  pretentious." 


EXHIBITORS  HERALD 


Will  Buy  A 

for  Ford 


SAILING  SE 


FOREIGN  OFFICE: 
50  Odos  Kolokotroni 
ATHENS,  GREECE 


EXHIBITORS  HERALD 


11 


J  TO  OFFER? 

jndsof  Film 
Markets 

EMBER  27th 

NEW  YORK  OFFICE: 
Putnam  Building,  517 
ALEXANDER  STATHOPOULO 


\\2 


EXHIBITORS  HERALD 


m 

if 


'plllli; 

mm 


ma* 


'Advisory  Board:  M 
  ^,,ui 

SAMUEL  GOLDFISH, Chairman  jf 
EDGAR  SELWYN 
IRVIN  S.  COBB 
ARTHUR  HOPKINS 
MARGARET  MAYO  wii 
ROI  COOPER  MEGRUE  Bp 
ARCHIBALD  SELWYN  M 
CROSBY  GAIGE 
%  PORTER  EMERSON  BROWNE  _ 

W'  mmms  -v 


lectures 


"Polly  Of  The  Circus" 
Cost  $250,000 


A 


ND  GOLDWYN  presents  this  to  the  exhibitors  of  America  at  the 
regularly  scheduled  price  with  the  hope  and  the  certain  knowledge 
that  every  exhibitor  playing  it  will  reap  immense  profits. 

A  production  so  big  that  it  would  make  a  fortune  if  handled  separately — a 
picture  so  fine  that  many  who  have  seen  it  say :  "Why  do  you  let  it  go 
out  to  exhibitors  at  regular  contract  prices?" 

And  it  is  true  that  it  is  worth  double  or  triple  the  price  you  pay  for  it  under 
a  Goldwyn  contract.  .  .  .  But  a  group  of  skilled  and  earnest  people  have 
worked  a  year  to  make  this  and  other  pictures  like  it,  firm  in  the  belief 
that  exhibitors  everywhere  will  support  a  company  capable  of  such  achieve- 
ments as  Goldwyn  Pictures. 

These  productions  are  worth  more  than  we  ask  for  them  and  they  will  make 
more  money  for  exhibitors  than  any  pictures  now  being  made  by  any  other 
producing  organization  in  the  world. 

Corporation 

16  East  42d  Street    .       .       .       New  York  City 

Telephone  Yanderbilt  11 


,  -.7, 


SALE  ON  USED  MACHINES 

Every  machine  listed  has  been  completely  overhauled 
and  is  guaranteed  to  be  in  perfect  running  condition 

Powers  6B,  motor  driven,  with  110  volt,  60-cycle  motor,  used  less  than  three  months'  time, 

complete  less  rheostat  $235.00 

Powers  6B,  hand  driven,  complete  less  rheostat,  used  less  than  three  months   200.00 

Powers  6A,  motor  driven,  complete  less  rheostat,  with  110  volt,  60  cycle  motor   200.00 

Powers  6A,  hand  driven,  complete  less  rheostat,  used  less  than  one  year   175.00 

Powers  6 A,  hand  driven,  complete  less  rheostat   150.00 

Powers  6A,  mechanism  only   50.00 

Powers  5,  mechanism  only   25.00 

Motiograph,  hand  driven,  like  new,  less  rheostat   125.00 

Motiograph,  hand  driven,  less  rheostat,  1912  model   100.00 

Motiograph,  hand  driven,  less  rheostat,  1909  model    75.00 

Motiograph,  hand  driven,  less  rheostat,  1908  model    50.00 

B.  &  H.  Compensarcs,  110  volt,  60  cycles   30.00 

Rheostats,  110  volts,  slightly  used,  each   10.00 


Exhibitors  Supply  Company,  Inc. 

407-8  Mailers  Bldg.  157  N.  Illinois  St. 

Chicago,  111.  Indianapolis,  Ind. 


L 


EXHIBITORS  HERALD 


■fiiiiifiiiiiiiiifiiiiiiiiiiiiiiiiiiaiiiiiiiiiiiiiiiiiiaiiiiiEiiiiiiifiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiifiiiiiiiiiiiiiiif'Tiiiiiiiiiiiciiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiia 


8th  Week  Chicago  Loop 

iiiiiiiiiiiiaiiiiiiiiiiiiiiiiiiiiiiiiii  Diniiiiiii 


Opens 
Sunday 
Sept.  2 


Bandb  ox 
Theatre 

M 

1  Indefinite  Run! 


Read  What  They  Say  About  It! 

G REIVER  &  HERZ 
402  Consumers  Bldg. 
Chicago,  111. 

Gentlemen: 

It  is  a  pleasure  to  inform  you  that  your  big  feature 
"Should  She  Obey "  packed  my  house  for  two  days  in  spite  of  the 
warm  weather. 

You  certainly  made  a  ten  strike  when  you  bought  this 
picture.  It  is  worthy  of  all  the  praise  that  any  first  class  feature 
deserves. 

Hoping  you  will  have  more  like  this  one,  and  you 
can  depend  on  a  two  day's  run  from  me  at  any  time  you  can 
duplicate  "Should  She  Obey." 

Yours  very  truly, 

Alfred  Hamburger  Theatrical  Enterprises 
Gaiety  Theatre 
Julius  Lamm.  Manager 


GREIVER  &  HERZ 

Telephone  Harrison  3742  Consumers  Building 

CHICAGO,  ILLINOIS 


■tiitiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiifiiiiiiiiiiiajiaiiiiiiiii*iiiiiiiiiiiiiiiiifiiiiiiiiiiiiiiiiiiiiiiititiiiiiiiiiiiiiifliiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiil 


14 


EXHIBITORS  HERALD 


iqilllllllllllllllllllllllllllllllll 

II   "BABBLING  TONGUES"  | 

The  Greatest  "IVAN"  Ever  Produced 

Opens  at  Alfred  Hamburger's  Ziegfeld 
Saturday,  Sept.  1st 

and 

"Souls  Redeemed" 

(THE  WARFARE  OF  THE  FLESH) 
Opens  at  Bijou  Dream  Sunday,  Sept.  9th 

Both  released  through 

UNITY  PHOTOPLAYS  CO. 

FRANK  ZAMBRENO,  Pres. 

207  So.  Wabash  Ave.  CHICAGO 

Siiiiiiiiiiiiiiiiiiiiiiiiiiii 


COME  EARLY 

AVOID  THE  RUSH! 

We  are  meeting  all  our  patrons  at 

102  North  Fifth  Avenue 

Chicago,  Illinois 

WHAT  ARE  YOU  BUYING? 

See  us  for  lobby  displays,  interior  decorations,  frames. 
At  prices  that  are  right. 

EUGENE  A.  HAMBURG  CO. 


EXHIBITORS  HERALD 


IS 


TAYLOR 
HOLMES 

Now  makes  his  screen  bow  with  his 
famous  Broadway  smile 

In  "Efficiency 
Edgar  s  Courtship" 

The  greatest  laugh 
of  the  year 

Released  through  the  K.  E.  S.  E. 


1333  Argyle  St.,  Chicago 


llfe-E  S  C 


cUhe  Homestead  Amusement  Co. 


■  ,„ 


Here's  a  Letter 

from  one  of  the  many  satisfied  users  of 

DE  LUXE  4  PAGE  PROGRAMS 

When  a  man  takes  the  time  to  write  a  letter  like  that,  it 
means  he's  not  only  satisfied — he*s  mighty  well  pleased.  It  means 
that  the  De  Luxe  Programs  do  all  we  claim  they  will  do. 

Xote  what  he  says :  '"I  also  notice  that  my  patrons  take  better 
care  of  them  and  seem  to  appreciate  them,  and  fearer  of  them 
found  on  Theatre  floor  after  show." 

His  patrons  don't  throw  them  on  the  floor — they  save  them. 
When  are  you  going  to  make  us  prove  that 
De  Luxe  Programs  are  the  only  logical 
programs  for  your  theatre  ?  When  are  you 
going  to  take  advantage  of  the  FREE 
WRITE  UP  SERVICE?  When  are  you 
going  to  give  your  patrons  a  program  that 
they  will  not  throw  away? 

Better  get  busy  and  let  us  hear  from  you 
before  your  competitor  signs  up  for  De  Luxe 
Service. 

We  will  quote  you  on  quantities  of  500  and 
up  per  week. 


CAHILL-IGOE  CO. 

The  Home  of  Cico  Products 

117  W.  Harrison  St.  CHICAGO 


-'f.1     ■,  "■  •" !.'.;  <i  ■■ \  .•  ?,  V  "      "  "  "  ■"■  "  " 


16 


EXHIBITORS  HERALD 


WHOLESOME  FILMS 

CORPORATION 


I  W.  F.  Corp. 


New  Sales  Policy! 

One  Big  Central  Exchange! 
CHICAGO 

No  Branches  —  No  Go  -  Betweens.  You  Deal 
Direct  With  the  Producers,  and  on  a  Straight, 
Square-Deal  Basis. 

We  Ship  to  All  Parts 
of  the  United  States 

We  Pay  Express  Both  Ways! 


We  make  a  Big  Saving  on  Overhead  Expense — no 
branch  managers — no  solicitors — no  clerks.  There- 
fore we  can  make  this  Liberal  Proposition. 


Shipments  made  far  enough  in  advance  to  insure  on-time 
delivery  in  any  city  in  the  United  States. 

Special  Offer  to  Exhibitor's  Circuits 
Interested?    Write  Today! 

WHOLESOME  FILMS  CORPORATION 


I™ 

1 


I  I 


....................... 


.a     ■  ■     a     a  a  *     a    m    m     m     p     •    »     a    •)     ■     ■  .•>  •'■..■ 


V£  -THE  U*OE.F>-END-£Nr 
ISjU-lii-iliilili::!::::^::!!!^ 


Published  Weekly  by 

EXHIBITORS  HERALD  CO. 

at  203  South  Dearborn  Street,  Chicago 
Tel..  Harrison  7355 


H 


MARTIN  J.  QUIGLEY  .  Editor 


NEW  YORK  OFFICE 

[■)  I  480  Broadway  Tel..  Bryant  5111 

James  Beecroft.  Manager 


Subscription    Price   $1.50  Ye  a  r  1  y 
All  editorial  copy  and  correspondence,  and  advertising  copy  should  be  addressed  to  the  Chicago  Office.     Forms  close  at  6  p. 


Monday  of  each  week. 


ENTERED    AS   SECOND    CLASS   MATTER   AT   THE    POST   OFFICE    AT    CHICAGO.   ILL..   UNDER  THE    ACT  OF  MARCH  3.  1879 


+— —  — 

Volume  V 

SEPTEMBER  8 

1917 

Number  1  1 

Paramount  Deposits 

NOTWITHSTANDING  the  terrific  amount  of 
objection  which  has  been  raised  by  exhibit- 
ors everywhere  over  the  subject  of  "advance  de- 
posits" it  has  remained  for  the  Paramount  Pictures 
Corporation  to  develop  recently  a  system  of  ad- 
vance deposits  which  is  far  more  iniquitous,  from 
the  exhibitors'  standpoint,  than  any  which  has  pre- 
viously been  in  vogue. 

The  system  in  question  is  that  of  requiring  sep- 
arate advance  deposits  on  the  productions  of  the 
various  important  players  whose  services  are  at  the 
command  of  this  company  and  its  affiliated  organi- 
zations. 

Never  since  the  first  cry  against  advance  de- 
posits was  raised  has  there  been  such  a  bitter  feeling 
against  a  system  as  there  is  against  this  one,  ac- 
cording to  information  the  HERALD  is  receiving 
daily.  In  fact,  this  editorial  is  written  at  the  earnest 
solicitation  of  a  group  of  prominent  exhibitors  who 
state  their  belief  that  with  the  subject  brought  up 
for  discussion  generally  they  will  receive  an  equita- 
ble readjustment,  especially  in  view  of  Paramount's 
long  record  of  fair  dealing  with  exhibitors. 

The  HERALD  believes  in  accord  with  these 
exhibitors  that  the  present  system  is  eminently  un- 
fair and  should  be  changed  forthwith.  This  trade 
paper  does  not  believe,  however,  that  Paramount 
should  be  stripped  entirely  of  its  means  of  protect- 


ing itself  against  financial  loss  in  its  transactions 
with  dishonest  or  unsuccessful  exhibitors. 

A  fair  deposit  system  is  no  more  vital  to  exhibit- 
ors than  is  proper  credit  protection  to  producers  and 
distributors.  Those  who  make  and  distribute  films 
must  be  protected  against  a  high  percentage  of  loss 
through  non-payment  of  bills  or  the  entire  industry 
will  encounter  disaster. 

But  when  the  deposit  system  no  longer  remains 
a  system  of  credit  protection  but  becomes  a  system 
for  borrowing  large  sums  of  money — without  sanc- 
tion of  consent — from  the  exhibitors  of  the  country, 
then  it  becomes  a  genuine  evil  and  should  be  corn- 
batted  vigorously. 

No  honest  and  intelligent  exhibitor  can  object 
to  the  proposition  of  giving  to  distributors  fullest 
justification  for  the  credit  which  the  exhibitor  asks. 
The  motion  picture  business  in  the  exhibiting  branch 
is  a  "cash  business"  and  for.  that  reason  exhibitors 
should  not  require  any  "terms"  on  the  payment  of 
their  bills. 

In  addition,  it  must  be  recognized  that  there  are 
a  large  number  of  exhibitors  who,  unfortunately, 
are  not  willing  or  able  to  meet  their  film  bills 
promptly.  This  fact  probably  is  the  greatest  con- 
tributing factor  to  the  establishment  of  the  advance 
deposit  system. 

But  the  Paramount  system  of  "separate  de- 
posits" is  more  than  a  credit  guarantee  and  as  such 
should  be  modified. 


18 


EXHIBITORS  HERALD 


Summary  of  Current  Issue 


News  of  the  Week 

Page 

First  A.  E.  A.  Session  Opens  in  Virginia   19 

"Five  and  Ten  Cent  Theaters  Must  Be  Taxed,"  Says  Ochs   19 

Willard-Johnson  Fight  Films  Burn  with  Decker  Plant   19 

Producers  Protective  Association  Newest  State  Rights  Concern  to 

Enter  Field    20 

Monster  Exhibitors'  Mass  Meeting  Will  Be  Held  in  Detroit  Sept. 

5-6  by  A.  E.  A   20 

"Betsy  Ross"  Film  with  Alice  Brady  Appears  Next  Week   20 

Noble  Finishes  New  Film  Drama  for  State  Rights   20 

"The  Spy,"  a  Fox  Film,  Is  Held  Up  by  Funkhouser   20 

A.  E.  A.  Brings  Membership  Application  to  N.  A.  M.  P.  I.  to 

Issue    21 

H.  B.  Varner  Goes  to  Capital  to  Finish  Death  of  Theater  Tax....  21 
Alice  Brady  Quits  World  to  Produce  Independently;  First  Play 

_  for  Oct.  15   21 

"Sirens  of  the  Sea"  with  Louise  Lovely  Showing  at  Broadway  in 

N.  Y   22 

Last  Scenes  of  Chaplin's  "Adventurer"  Being  Taken  at  Coast   22 

"Fringe  of  Society  '  Film  Will  Prove  One  of  Season's  Successes, 

Says  M.  H.  Hoffman   22 

We  Bury  Ochs'  League  in  Pity,  Says  Pettijohn   22 

Sennett  Comedies  for  Fall  with  Stars  Announced   22 

"The  Conqueror,"  Big  Fox  Film  with  Wm.  Farnum,  Moves  Into 

N.  Y.  Globe  Theatre  Sept.  10   23 

Ochs  Lays  Plan  to  Keep  A.  E.  A.  from  N.  A.  M.  P.  1   23 

$100,000  Blaze  Razes  Eastern's  R.  I.  Plant   23 

Henry  Walthall  Will  Make  Own  Plays  for  Paralta   24 

"Fall  of  Romanoffs"  Film  Shows  History  of  Ex-Czar's  Banishment  24 
Mutual  "The  Lost  Express"  Serial  with  Helen  Holmes  Comes  to 

Screen  Sept.  17   25 

"Queen  of  the  Sea"  Next  Fox  Spectacle  Set  in  Ocean  Features 

Annette  Kellermann    25 

New  Circuit  Formed  to  Fight  A.  E.  A.,  Is  Rumor   25 

More  State  Rights  to  "Deemster"  Sold   25 

Wholesome  Films  Corp.  Ad  in  "Herald"  Brings  Bombardment  of 

Inquiries,  Says  Weisfeldt   26 

"The  Honeymooners,"  Based  on  Trip  Around  World,  Started  by 

Peter  Pan  Film  Corp   26 

Kyne's  Story,  "A  Man's  a  Man,"   Starring  Kerrigan,  Enthuses 

Paralta  Officers  at  First  Showing   34 

"Efficiency  Edgar's  Courtship,"  with  Holmes,  for  Sept.  3,  Leads 

Essanay's  Fall  Program   34 

Fun-Art  Film  Co.  To  Make  Two-reel  Comedy  Series   34 

Universal  Signs  Rosemary  Theby  for  New  Comedies   34 

"All  About  Bees"  Will  Be  Issued  by  L.  W.  Brind   34 

Canadian  Rights  to  MacLaren  Films  Sold  by  Horsley   34 

Jack  Noble  Studio  Burns  to  Ground   38 

"Mutt  and  Jeff"  Comedy  Rights  Sell  in  Two  States   38 

Judge  W.  Brown,  Juvenile  Expert,  Writes  Film  Play   38 

J.  C.  Green,  of  Gault,  Ont.,  Seeks  Record  with  "Great  White 

Trail"  Film  in  Canada   45 

"Jim  of  the  3-C  Ranch,"  First  Shamrock  Corp.  Film   45 

"Scandal,"  Cosmo  Hamilton's  Serial  Story  Is  Vehicle  for  Con- 
stance Talmadge   45 


Reviews 


''Polly  of  the  Circus,"  Goldwyn  C.-D.,  Five  Parts,  with  Mae  Marsh  27 
'Wooden  Shoes,"  Triangle  C.-D.,  Five  Parts,  with  Bessie  Bar- 

riscale    27 

"Lust  of  the  Ages,"  Ogden  D.,  Five  Parts,  with  Lillian  Walker...  27 
'Think  It  Over,"  U.  S.  Amusement  Corp. -Art  Dramas  D.,  Five 

Parts,   with  Catherine  Calvert   27 

'The  Marriage  Market,"  World  D.,  Five  Parts,  with  June  Elvidge.  28 
'Efficiency  Edgar's  Courtship,"  Essanay-K-E-S-E  C.-D.,  with  Taylor 

Holmes    28 

"Mother  o'  Mine,"  Bluebird  D„  Five  Parts,  with  Rupert  Julian...  28 

"Reputation,"  Empire-Mutual  D.,  Five  Parts,  with  Edna  Goodrich  29 
"His  Wedding  Night,"  Arbuckle-Paramount  C,  Two  Parts,  with 

Roscoe  Arbuckle    29 

"The  Lady  of  the  Photograph,"  Edison-K-E-S-E  D.,  Five  Parts, 

with  Shirley  Mason   30 

"The  Little  Samaritan,"  Erbograph-Art  Dramas,  Six  Parts,  with 

Marion  Swayne    30 

"Every  Girl's  Dream,"  Fox  C.-D..  Six  Parts,  with  June  Caprice...  30 

"Wee  Lady  Betty,"  Triangle  C.-D.,  Five  Parts,  with  Bessie  Love..  30 


Departments 

The  Film  Stock  Market   33 

Official  Cut-Outs  by  Chicago  Censor  Board   33 

This  Week  at  Downtown  Chicago  Theaters   33 

Synopses  of  Current  Releases  35-36 

Canadian  Film  News   37 

Chicago  Trade  Events   38 

About  the  Trade  in  New  York   38 

Changes  of  the  Week   38 

News  of  Exhibitors  and  Exchanges  43-44 

Calendar  of  Feature  Releases  39-42 


An  Exhibitor's  Problem 

NEVER  since  the  birth  of  the  motion  picture 
industry  has  the  exhibitor  been  confronted 
with  such  a  complex  booking  problem  as  the  task 
now  before  him. 

There  is  a  multitude  of  splendid  productions 
being  issued  by  companies  everywhere.  Pictures 
— and  excellent  ones — of  every  conceivable  nature 
may  be  obtained.  And  the  booking  arrangements 
are  almost  as  diversified  as  the  themes  of  the  pic- 
tures themselves. 

The  only  possible  hope  for  the  exhibitor  to 
master  trie  booking  problem  before  him  lies  in  ob- 
taining thorough  and  impartial   information  con- 
cerning the  entire  film  market. 
» 

It  is  an  axiom  that  the  tastes  of  the  amusement 
world  are  changing  constantly,  but  it  must  be 
further  realized  at  this  time  that  the  tastes  of  the 
amusement  world  of  America  have  undergone  a 
terrific  change  since  the  entrance  of  this  nation  into 
the  War.  And  strangely  enough  many  of  the  pro- 
ducers have  not  as  yet  awakened  to  this  fact. 

But  exhibitors,  if  they  are  to  prosper  during 
the  ensuing  Fall  and  Winter  must  recognize  this 
fact  and  book  their  pictures  accordingly. 

The  American  public  will  want  more  to  be 
amused  than  to  be  grieved,  frightened  or  thrilled. 
This  public  will  have  sufficient  of  these  latter 
emotions  in  the  ordinary  course  of  its  existence  and 
will  turn  to  the  film  theatre  for  complete  diversion 
and  relaxation.  And  the  wise  exhibitor  will  have 
his  program  afford  what  they  are  seeking. 

The  great  requirement  upon  the  knowledge  and 
information  of  the  exhibitor  at  this  time  can  only 
be  successfully  met  with  the  aid  of  an  impartial 
trade  paper.  The  trade  paper  being  a  mirror  of  the 
trade  and  the  products  of  the  trade  will  reflect  to  the 
exhibitor  what  it  is  essential  for  him  to  know.  With- 
out such  an  auxiliary  his  task  is  practically  hope- 
less. 

Martin  J.  Quiglcy 


EXHIBITORS  HERALD 


19 


FIRST  A.  E.  A.  SESSION  OPENS  IN  VIRGINIA 


To  Confirm  Officers,  Define  Policy,  Lay  Plans  to 
Enlarge  Organization,  and  Plan  Fight  on  Menacing 
State  Rights  Combine;  will  Set  Convention  Date 


To  confirm  the  present  temporary  officers,  definitely  define  the  future  policy  of 
the  organization,  lay  plans  to  enlarge  the  organization,  and  set  the  date  for  the  first 
annual  convention  to  be  held  in  Detroit  in  1918,  the  American  Exhibitors  Associa- 
tion went  into  its  first  general  assembly  August  29  to  last  until  September  1,  at 
Ocean  View,  Va. 

All  directors  and  officers  from  thirty-eight  states,  in  which  strong  A.  E.  A. 
branches  have  been  formed  by  members  of  the  new  organization,  were  present  at 
this  first  general  session  since  the  bolt  and  formation  last  July  at  the  Chicago  con- 
vention. 


To  Combat  Combine 

Aside  from  the  general  routine  of 
work,  careful  plans  will  be  made  to 
combat  the  big  state  right  combine,  of 
which  the  Association  last  week  warned 
exhibitors  throughout  the  country.  Also, 
campaigns  will  be  laid  out  to  eradicate 
the  prevailing  deposit  system,  to  fight 
censorship,  and  the  music  publishers' 
combine,  which  already  has  demanded 
that  exhibitors  who  play  the  music  of 
any  publisher  in  the  combine  must  pay 
an  annual  tax  of  ten  cents  per  seat. 

While  the  American  Exhibitors'  Asso- 
ciation is  in  session  in  Virginia,  H.  B. 
Varner,  secretary  of  the  North  Carolina 
branch,  will  watch  and  report  develop- 
ments from  Washington,  D.  C,  concern- 
ing the  theater  tax  which,  it  is  an- 
nounced, is  not  yet  "out  of  the  fire." 
Many  Branches  Present 
The  strong  New  England  A.  E.  A. 
Branch,  New  York,  led  by  Samuel  Trig- 
ger: Chicago,  headed  by  Henry  Schoen- 
stadt,  who  is  accompanied  by  A.  J. 
Krug,  Louis  H.  Frank  and  Maurice 
Choynski;  Ohio,  headed  by  Samuel  Bul- 
lock, J.  H.  Simpson.  George  Heinbuch, 
W.  J.  Slimm  and  others,  will  be  among 
the  biggest  and  strongest  of  the  new  or- 
ganization's branches  represented. 

Indiana  is  led  by  Frank  J.  Rembusch, 
while  Michigan,  Pennsylvania,  under 
Fred  J.  Herrington,  Kentucky,  North 
Carolina  under  President  Percy  Wells, 
South  Carolina,  Washington,  Tennessee, 
California,  Idaho,  Minnesota,  Wiscon- 
sin, Vermont,  Oklahoma,  represented  by 
L.  W.  Brophy,  and  other  states  and 
cities  have  delegates. 

Plan  Big  Locals 
It  is  understood  that  following  the 
confirmation  of  the  officers  temporarily 
elected  at  the  formation  of  the  organiza- 
tion in  Chicago  that  elaborate  plans  will 
be  laid  for  forming  big  locals  in  certain 
cities  in  all  of  the  states  and  that  organ- 
izers fcvill  be  appointed  to  work  under 
General  Manager  Charles  C.  Pettijohn. 

Upon  the  exhibitors,  Jake  Wells,  pres- 
ident, declares,  will  rest  the  future  des- 
tiny of  the  new  business  organization. 
Every  member  will  have  a  voice  in 
forming  the  policy  of  the  A.  E.  A., 
whose  aim  is  to  protect  and  further  the 
interests  of  the  exhibitors  and  the  trade 
in  general. 

The  entire  South  is  solidly  behind  the 
A.  E.  A.,  and  every  state  is  represented. 
Most  of  the  influential  theater  owners  of 
the  Northern  states,  who  were  the  first 
to  break  away  from  the  old  organization 
in  July,  already  are  at  the  scene  of  the 
first  big  session  of  the  organization. 

Plans  Not  Known 
.  Just  what  plan  will  be  made  to  fight 


the  state  rights  combine  which  is  thteat- 
ening  to  compete  with  and  close  hun- 
dreds of  theaters  operated  by  in- 
dependent exhibitors  have  not  been 
announced.  It  is  expected  that  before  the 


termination  of  the  three-day  session  that 
the  most  perfect  organization  in  the  his- 
tory of  the  picture  exhibition  business 
will  be  completed — laid  out  on  a  purely 
business  plan. 

While  there  has  been  some  talk  among 
exhibitors  throughout  the  countryr  that  it 
might  be  decided  upon  to  hold  an  expo- 
sition in  connection  with  the  convention 
to  be  held  in  Detroit  next  year,  Central 
State  theater  owners  who  are  members 
of  the  A.  E.  A.  this  week  emphatically 
declared  that  the  "convention  idea"  is  a 
thing  of  the  past  in  so  far  as  the  new  or- 
ganization is  concerned. 


"FIVE  AND  TEN  CENT  THEATERS  MUST  BE  TAXED,'! 
SAYS  OCHS;  TRADE  PAPER  CAUSES  DUPLICITY 


Instead  of  Combating  Federal  Assessment  on  Smaller  Houses  He 
Went  on  Record  as  Favoring  It;  Put  Paper's  Advertising 
Ahead  of  Exhibitors'  Interests 


This  Story  Was  Compiled  and  Submitted  for  Publication  in  the  "Herald''  Through  Charles 
C.  Pettijohn,  General  Manager  of  the  A.  E.  A. 


New  York. — Lee  A.  Ochs,  president 
of  the  Motion  Picture  Exhibitors  League 
of  America,  elected  by  that  body  to 
work  for  its  interests,  put  his  personal 
interests  in  the  vanguard  in  the  recent 
legislative  fight  at  Washington,  and  in- 
stead of  combating  the  proposed  federal 
taxation  on  the  smaller  motion  picture 
theaters,  went  on  record  as  favoring 
such  a  tax,  saying  it  had  to  come  and 
could  not  be  avoided,  while  at  the  same 
time  he  affixed  his  signature  to  a  brief 
submitted  by  the  film  manufacturers, 
praying  for  relief  against  taxation  on 
positive  prints  or  negatives. 

Defeated  by  Williams 
That  Ochs'  plan  to  have  the  exhibitors 
of  the  nation  assessed  a  ten  per  cent 
tax,  with  the  manufacturers  exempted 
from  taxation,  was  defeated  was  due  to 
the  energetic  efforts  of  James  D.  Wil- 
liams, manager  of  the  first  National  Ex- 
hibitors' Circuit,  Inc.,  who  early  in  the 
fight  sent  out  telegrams  to  each  of  the 
circuit's  members,  urging  them  to  use 
their  every  influence  with  senators  and 
representatives  to  eliminate  all  theaters 
up  to  the  twenty-five  cent  class  in  the 
proposed  war  revenue  tax.  This  provis- 
ion has  passed  the  senate,  and  stands  an 
excellent  chance  of  being  finally  adopted 
by  the  conference  committee  of  the  Sen- 
ate and  House,  although  the  fight  is  by 
no  means  over,  and  pressure  still  is  be- 
ing brought  to  bear  to  derive  revenue 
from  this  source. 

Back  of  Ochs'  duplicity  to  the  exhib- 
itors of  the  nation  is  found  a  most 
excellent  reason.  Ochs  owns  the  Ex- 
hibitors' Trade  Review,  which  depends 
entirely  for  its  existence  upon  the  adver- 
tising support  given  it  by  the  film 
manufacturers.  Ochs  is  said  to  have 
remarked  to  one  of  the  prominent  sup- 
porters of  the  effort  to  exempt  motion 
pictures  up  to  twenty-five  cents: 
"Got  to  Be  Taxed" — Ochs 

"The  five  and  ten  cent  theaters  have 


got  to  be  taxed.  There  is  no  getting  out 
of  it  and  there  is  no  use  trying  to  fight 
it.  On  the  other  hand  I  have  got  a 
trade  paper,  and  I  have  got  to  have  ad- 
vertising.   You  can't  blame  me." 

And  yet  the  Ochs  League  at  its  recent 
annual  convention  in  Chicago,  after  its 
most  level  headed  and  business  like 
members  had  deserted,  proceeded  to  re- 
elect Ochs  to  the  presidency. 

A.  E.  A.  for  Exhibitors 

Now  comes  the  American  Exhibitors 
Association  with  its  genuine  interest 
for  the  exhibitors.  It  will  fight  bitterly 
any  unjust  legislation  which  may  be  at- 
tempted against  the  exhibitors.  None 
of  its  executives  have  personal  axes  to 
grind.  They  are  working,  and  will  con- 
tinue to  work  solely  for  the  interests  of 
the  exhibitor,  be  they  members  of  the 
A.  E.  A.  or  not.  No  favor  will  be  given 
with  the  manufacturers,  because  the  A. 
E.  A.  officials  are  not  interested  in  trade 
papers  which  are  kept  alive  by  film 
manufacturers'  advertising.  It  is  an  or- 
ganization of  exhibitors,  conducted  by 
exhibitors,  for  the  sole  benefit  of  the  ex- 
hibitor. 


WILLARD  -  JOHNSON 
FIGHT  FILMS  BURN 
WITH  DECKER  PLANT 


S19,000  Blaze  Destroys  Concern's 
Studio  at  Edgewater,  N.  Y. 


The  Decker  Film  Company  plant, 
located  at  Edgewater,  N.  J.,  was  de- 
stroyed by  fire  Sunday  night,  August  26. 
The'  loss  is  estimated  at  S19.000.  The 
original  negatives  of  the  Willard-John- 
son  fight,  filmed  at  Havana,  were  burned 
in  the  fire. 


20 


EXHIBITORS  HERALD 


PRODUCERS  PROTECTIVE  ASSOCIATION  NEWEST 

STATE  RIGHTS  CONCERN  TO  ENTER  FIELD 


Nearly  100  Percent  of  Producers  Are  Enrolled  to  Fight  Salacious 
Pictures  and  Fly-By-Night  Companies,  It  Is  Said 


The  "P.  P.  A.,"  which  stands  for  "Producers'  Protective  Association,"  is  the 
latest  organization  to  make  application  for  a  charter  under  the  laws  of  New  York 
and  which  will  enter  the  field  of  state  rights  buyers  for  the  betterment  of  the  indus- 
try, it  is  announced. 

William  L.  Sherrill,  head  of  the  Frohman  Amusement  Corporation,  is  the  tem- 
porary chairman  of  the  new  body;  M.  A.  Schlesinger,  of  the  Mayfair  Film  Corpora- 
tion, is  treasurer,  and  Jesse  O.  Goldberg,  of  the  Ogden  Pictures  Corporation,  is  sec- 
retary pro  tern. 


Nearly  100  per  cent  of  the  indepen- 
dent producers  of  the  country  have  al- 
ready enrolled,  it  is  said.  The  purpose 
of  the  P.  P.  A.  is  to  correct  many  evils 
which  have  sprung  up  in  the  territorial 
field.  Efforts  will  be  made  to  eradicate 
the  salacious  features  from  which  the 
state  rights  buyers  are  the  chief  sufferers, 
by  reason  of  small  concerns  who  make 
one  or  two  sensational  films,  reap  a  rich 
(.profit  therefrom,  and  then  go  out  of 
business.  They  will  eliminate  the  sen- 
sational films  and  establish  an  exchange, 


presided  over  by  a  competent  manager, 
where  all  films  will  be  passed  upon. 
Officers  Are  Named. 
The  temporary  directors  of  the  organ- 
ization are  Messrs.  Sherrill,  Schlesinger, 
Goldberg,  Harry  Rapf,  president  of 
Rapf  Productions,  Inc.;  Dr.  Shallen- 
berger,  of  Arrow  Film  Corporation,  and 
Jos.  A.  Golden,  of  Triumph  Film  Cor- 
poration. Fourteen  concerns  have  signed 
as  members.  Membership  is  by  corpor- 
ation only,  and  each  is  entitled  to  but 
one  vote. 


MONSTER  EXHIBITORS'  MASS  MEETING  WILL  BE 

HELD  IN  DETROIT,  SEPTEMBER  5-6,  BY  A.  E.  A. 


"THE  SPY,"  A  FOX 
FILM  IS  HELD  UP 
BY  M.  FUNKHOUSER 


Major  Funkhouser,  Chicago's  in- 
imitable motion  picture  censor,  is 
at  it  again. 

This  time  his  mailed  fist  is  aimed 
at  "The  Spy,"  a  Fox  feature  film 
portraying  the  machinations  of  the 
German  government  secret  agents. 

The  Fox  Film  Corporation  has 
begun  court  proceedings  to  have 
the  picture  passed  by  the  over-zeal- 
ous city  censors  and  compel  them 
to  issue  a  permit  for  its  presenta- 
tion. 

Attorney  Charles  P.  Schwartz, 
representing  the  Fox  Company, 
speaking  of  the  attempt  of  the  Sec- 
ond Deputy  of  Police  to  administer 
the  death  penalty  to  "The  Spy" 
film,  said:  "Funkhouser  is  playing 
Into  the  hands  of  the  Kaiser  boost- 
ers in  the  city  hall,  and  we  do  not 
intend  to  let  him  get  away  with  it." 

"Within  the  Law,"  another  film 
made  from  the  stage  play  by  Bay- 
ard Veillier,  is  being  held  up  by  the 
Major.  It  is  said  the  producers  will 
also  take  this  matter  into  court. 


Automobile  Rides,  Smoker,  Cabaret  and  Theater  Party  Schedule  for 
Theater  Owners  to  Interest  Business  Men  in  New  Association 


Detroit,  Mich.  (Special  to  "Exhibitor's  Herald). — A  monster  meeting  of  all 
the  motion  picture  exhibitors  of  Michigan  and  the  city  of  Detroit  will  be  held  by 
the  A.  E.  A.  in  Detroit,  September  5  and  6.  The  afternoons  will  be  devoted  to 
automobile  rides  about  the  city  and  at  night  a  smoker  and  cabaret  with  twelve 
vaudeville  acts.    The  ladies  will  be  entertained  at  a  theater  party. 


The  purpose  of  the  meeting  is  to  inter- 
est more  exhibitors  in  the  new  associa- 
tion and  an  invitation  is  extended  to 
every  exhibitor  in  the  state. 

The  Detroit  local  of  the  A.  E.  A.  now 
his  eighty  per  cent  of  the  exhibitors  of 
the  city  and  all  are  working  in  harmony 
to  make  Michigan  solid  in  this  organiza- 
tion. 

Already  arrangements  are  being  made 
for  the  convention  of  the  A.  E.  A.,  to  be 
held  in  Detroit  next  July,  by  King  Perry, 
secretary  of  the  Detroit  A.  E.  A.,  which 
promises  to  be  the  biggest  one  ever  held 
in  the  United  States. 


"BETSY  ROSS"  FILM 
WITH  ALICE  BRADY 
APPEARS  NEXT  WEEK 


Next  week  the  new  Alice  Brady  photo- 
play, "Betsy  Ross,"  will  be  published  by 
World  Pictures.  George  Washington  and 
other  famous  personages  of  Revolution- 
ary days  appear  in  this  picture,  which 
blends  important  historical  events  with  a 
strong  dramatic  story  depicting  love  and 
heroism. 


NOBLE  FINISHES 

NEW  FILM  DRAMA 
FOR  STATE  RIGHTS 


After  ten  weeks  spent  in  making  a  spe- 
cial picture  which  represents  his  idea  of 
the  acme  of  motion  picture  production 
from  the  standpoint  of  direction,  acting, 
story  and  photography,  John  W.  Noble 
has  completed  his  first  important  contri- 
bution to  the  state  rights  buying  ex- 
changes. 

The  drama,  which  concerns  a  pertinent 
subject,  promises  to  cause  comment  by 
its  presentation  of  a  phase  of  the  war 
little  understood  by  Americans  far  re- 
moved from  the  trenches. 

Jules  Burnstein,  who  has  sole  charge  of 
the  business  management  of  Mr.  Noble's 
special  feature,  promises  that  it  will  inter- 
est producers  and  dramatists  as  much  as 
it  does  exhibitors  and  the  general  public. 


EXHIBITORS  HERALD 


21 


A.  E.  A.  BRINGS  MEMBERSHIP  APPLICATION  IN  N.  A.  M.  P.  I.  TO  AN  ISSUE 


In  the  following  letter  to  the  N.  A.  M.  P.  I.,  Charles  C.  Pettijohn,  general  manager  of  the  American  Exhibitors' 
Association,  asks  that  the  application  for  membership  be  brought  to  an  issue. 

In  the  letter,  Mr.  Pettijohn  states  that  the  A.  E.  A.  does  not  care  whether  it  has  one  or  fifty  votes  on  the  director- 
ate, and  has  sought  affiliation  with  the  N.  A.  M.  P.  I.  only  to  answer  the  call  of  President  Wilson  as  a  unit  of  the 
industry  to  aid  the  government  in  the  war  crisis. 

Mr.  Pettijohn  also  asks  that  the  A.  E.  A.  be  either  promptly  accepted  or  rejected  so  its  members  and  officers 
know  where  the  organization  stands. 


To  President  and  Directors  of  the 
National  Association  of  Motion  Picture 
Industry. 

Gentlemen : 

In  order  that  the  attitude  of  the 
American  Exhibitor's  Association  to- 
ward the  National  Association  of  Mo- 
tion Picture  Industry  may  be  clearly 
understood,  and  that  the  directors  may 
have  definitely  in  mind  our  position 
with  reference  to  what  has  been  termed 
"our  application  to  affiliate  with  the 
National  Association  of  Motion  Picture 
Industry,"  I  am  instructed  by  our  di- 
rectors to  write  you  the  folowing': 

First — The  American  Exhibitors'  As- 
sociation, on  July  20,  1917,  tendered, 
through  Win.  A.  Brady,  not  as  the  Pres- 
ident of  the  National  Association  of 
Motion  Picture  Industry,  but  as  the  des- 
ignated official,  by  reason  of  his  selec- 
tion by  President  Wilson,  our  hearty 
co-operation  and  services  to  help  carry 


on  the  work  set  aside  by  our  govern- 
ment for  the  Motion  Picture  Industry 
during'  the  present  crisis.  We  are  build- 
ing a  business  organization  of  exhibit- 
ors to  the  end  that  this  may  be  effec- 
tively done  and  results  obtained. 
Cares  Nothing  About  Votes. 

Second — We  care  not  whether  we 
have  one  or  fifty  votes,  either  as  direc- 
tors or  members  of  the  National  Asso- 
ciation of  the  Motion  Picture  Industry, 
because  voting  inside  the  industry  can- 
not interest  us. 

Third — We  are  asking'  nothing  of  you, 
and  are  offering  only  our  affiliation  and 
assistance  in  a  stand  with  the  other 
branches  of  the  industry  for  what  is 
healthful,  and  against  that  which  un- 
justly attacks. 

Fourth — On  the  other  hand,  we  will 
not  at  any  time,  by  any  unit  vote  or 
combination  of  votes,  permit  ourselves 
to  be  bound  to  support  any  act,  meas- 


ure or  effort  that  is  not  for  the  best  in- 
terests of  real  exhibitors  of  America, 
who  comprise  our  membership,  nor  for 
or  against  any  faction  In  any  other 
branch  of  the  industry  that  may  here- 
after develop. 

Seeks  No  Change  In  By-Laws. 
Fifth — We  desire  to  have  it  clearly 
understood  that  our  services  are  ten- 
dered, and  that  no  application  is  made 
at  this  time  for  votes,  or  for  any 
change  in  the  by-laws  of  your  organi- 
zation. 

Sixth — We  ask  that  the  directors  at 
the  meeting;  Augnst  27,  1917,  either 
promptly  reject  or  accept  our  proffer  of 
affiliation,  assistance  and  co-operation 
in  such  manner  as  our  position  may  be 
clearly  and  definitely  interpreted  by  our 
officers  and  entire  membership. 

Very  truly  yours, 
(Signed)  CHAS.  C.  PETTIJOHN, 

General  Manager. 


At  the  first  meeting  of  the  N.  A.  M.  P.  I.,  William  A.  Brady,  president,  ruled  that  the  by-laws  could  be 
amended  to  admit  to  membership  the  A.  E.  A.,  despite  the  fight  waged  by  Ochs  and  his  followers  to  exclude  the 
new  exhibitors'  organization. 


-J    B    Varner    Goes   to   ALICE  BRADY  QUITS  WORLD  TO  PRODUCE 
Capital  to  Finish  Death  INDEPENDENTLY;  FIRST  PLAY  FOR  OCT.  15 

of  Theatre  Tax 


I  Henry  B.  Yarner,  of  Lexington.  X. 
IU,  who  represented  American  exhibitors' 
interest  in  Washington,  and  who  was 
tot  only  instrumental  in  killing  the  pro- 
>osed  ten  per  cent  tax  on  motion  pic- 
'ure  theaters,  but  who  ably  represented 
he  trade  on  many  other  important  is- 
sues, has  been  appointed  chairman  of 
he  legislative  committee  of  the  Ameri- 
:an  Exhibitors  Association. 

Big  Southern  Exhibitor 

Mr.  Varner  is  one  of  the  representa- 
tive exhibitors  of  the  South,  as  well  as 
publisher  of  several  well  known  news- 
papers. His  personal  acquaintanceship 
with  many  of  the  Washington  officials 
aided  him  in  the  fight  in  behalf  of  Ameri- 
can exhibitors. 

Late  Tuesday  afternoon.  August  21,  in 
•New  York,  Mr.  Varner  sat  in  a  confer- 
ence with  John  D.  Williams,  of  the  First 
National  Exhibitors  Circuit,  and  Charles 
;C.  Pettijohn,  general  manager  of  the 
American  Exhibitors  Association.  It  is 
known  that  the  tax  situation  at  Wash- 
ington is  not  yet  "out  of  the  fire."  Mr. 
Varner  refused  to  confer  with  anybody 
on  the  subject  except  those  who  repre- 
sented exhibitors  only. 

Leaves  for  Capital 

While  no  details  of  the  conference 
were  given  out,  it  was  announced  at  the 
New  York  headquarters  of  the  A.  E.  NA. 
by  Mr.  Pettijohn.  that  Mr.  Yarner  had 
left  New  York.  Friday,  August  23,  for 
Washington,  where  he  will  remain  and 
represent  exhibitors  until  the  tax  ques- 
tion is  finally  settled. 

Despite  the  fact  that  the  ten  per  cent 
tax  is  not  yet  "out  of  the  fire,"  it  is 
stated  that  exhibitors  have  little  to  fear. 
Had  this  issue  been  taken  lightly  in  the 
beginning,  it  is  pointed  out,  scores  of 
theaters  would  have  been  forced  to  close 
their  doors  under  the  burden  of  the  pro- 
posed tax. 


Alice  Brad}-,  daughter  of  William  A. 
Brady,  director-general  and  head  of 
World  Film  Corporation,  has  resigned 
from  that  organization  and  formed  her 
own  company. 

She  will  become  a  star-producer  at  the 
head  of  the  Alice  Brady  Pictures  Cor- 


WM.  RUSSELL  WILL  STAR 
NEXT  IN  "LUCKY  JIM," 

A  FIVE-REEL  COMEDY 


"Lucky  Jim"  has  been  selected  as 
William  Russell's  vehicle  following  "The 
Sea  Master,"  now  nearing  completion. 
It  is  a  comedy  in  five  reels  and  will  be 
produced  by  the  American  under  the 
direction  of  Ted  Sloman. 


poration.  which  has  been  incorporated 
for  $250,000  and  will  hereafter  publish 
films  of  her  own  make  under  the  new 
corporation. 

The  company  has  taken  offices  at  901 
Lexington  avenue,  New  York,  and  work 
has  been  started  on  the  first  picture,  to 
be  issued  October  15. 


"THOU  SHALT  NOT  KILL"  IS 
TITLE  OF  NEW  FOX  FILM 

WITH  VIRGINIA  PEARSON 


The  new  William  Fox  production 
which  is  in  work  at  the  big  studios  in 
Fort  Lee,  N.  J.,  with  Virginia  Pearson  in 
the  chief  role,  has  been  titled  "Thou  Shalt 
Not  Kill."  William  Nigh  is  in  charge  of 
the  direction. 


22 


EXHIBITORS  HERALD 


"SIRENS  OF  THE  SEA,"  WITH  LOUISE  LOVELY 

NOW  SHOWING  AT  N.  Y.  BROADWAY  HOUSE 


Six 


Part  Jewel  Feature  Is  Romance  Tale  of  Pacific  Island:  Alten 
Hollubar  Directed  Production  From  Pen  of  Grace  Bailley 


"Sirens  of  the  Sea,"  a  six-part  feature 
of  Jewel  Productions,  Inc.,  went  into  the 
Broadway  Theater  August  26,  with  Lou- 
ise Lovely,  Jack  Mulhall  and  Carmel 
Myers  taking  the  leading  parts.  Alten 
Hollubar  is  the  director  and  the  story  is 
by  Grace  Helen  Bailley. 

The  film  story  has  to  do  with  the  find- 
ing on  a  Pacific  coast  island  of  a  small 
girl,  who  is  adopted  by  wealthy  Ameri- 
cans dwelling  on  the  island,  where  she  is 
placed  in  a  fashionable  school,  attended 
by  girls  from  the  states.  Cruising  in 
search  of  adventure  is  a  blase  millionaire, 
who,  through  field  glasses,  sees  a  novel 


sight  when  the  girl  students  don  weeds 
'and  ukuleles  and  dance  on  shore.  He 
lands  with  a  young  companion  and  then 
things  begin  to  happen. 

The  settings  of  the  piece  are  said  to  be 
unusually  elaborate,  and  a  cast  of  1,000 
persons  was  continuously  employed  for 
the  production,  which  took  six  months  to 
complete.  A  special  musical  program  ac- 
companies the  offering  at  the  Broadway, 
where  unusual  preparations  have  been 
made  for  its  premier.  This  is  the  second 
Jewel  offering,  the  first  having  been  "Pay 
Me,"  with  Dorothy  Phillips  in  the  stellar 
role. 


LAST  SCENES  OF  CHAPLIN'S  "ADVENTURER" 

ARE  BEING  TAKEN  AT  PACIFIC  COAST 


Mutual  Comedian  Will  Be  Seen  in  Role  of  Convict;  Work  of  Cutting 
20,000  Feet  to  Two-Reels  Is  Now  in  Progress 


Charlie  Chaplin  will  next  be  seen  as  a 
convict  in  "The  Adventurer."  The  last 
few  scenes  of  his  forthcoming  comedy 
are  being  taken  at  Los  Angeles,  and  Mu- 
tual's  $670,000  a  year  comedian  is  at  work 
cutting  the  20,000  or  more  feet  of  film 
which  were  taken  in  the  course  of  the 
production  down  to  the  regulation  2,000 
feet  which  will  be  seen  on  the  screen. 

Chaplin  christens  his  own  pictures,  and 
it  was  not  until  the  forthcoming  comedy 
was  in  the  last  stages  of  production  that 
he  decided  upon  the  title. 


Many  scenes  from  "The  Adventurer" 
were  taken  along  the  Sierra  Madre  coast 
range,  where  Chaplin,  in  the  role  of  an 
escaped  convict,  flees  over  the  rocky 
coast  pursued  by  armed  guards,  of  whom 
big  Eric  Campbell  is  the  chief. 

The  forthcoming  Mutual-Chaplin  spe- 
cial is  declared  to  be  quite  the  funniest 
thing  that  the  comedian  has  yet  done. 
The  idea  around  which  it  is  built  provides 
so  many  humorous  situations  and  so 
many  opportunities  for  Chaplin  to  work 
in  those  subtle  bits  of  humor  which  make 
his  pictures  so  comical. 


"FRINGE  OF  SOCIETY'  FILM  WILL  PROVE  ONE  OF 

SEASON'S  'BEST  SELLERS'"  SAYS  M.  H.  HOFFMAN 


The  first  cutting  of  "The  Fringe  of 
Society,"  a  Hoffman-Foursquare  super- 
feature  just  completed  by  the  George 
Backer  Film  Corporation,  is  finished.  M. 
H.  Hoffman  asserts  that  this  product  will 
prove  one  of  the  "best  sellers"  in  the  fall 
offerings  of  the  motion-picture  industry. 

Mr.  Hoffman  bases  his  belief  upon  the 


elements  that  form  the  picture.  First, 
according  to  Mr.  Hoffman,  is  the  story, 
which  has  drama  and  action  throughout. 
Next  is  the  cast,  in  which  Ruth  Roland 
and  Milton  Sills  are  co-starred  and  sup- 
ported by  Leah  Baird,  J.  Herbert  Frank, 
George  Larkin,  Jules  Cowles,  Ollie  Kirk- 
by  and  Tammany  Young.  Robert  Ellis 
directed  the  feature. 


WE  BURY  OCHS' 
LEAGUE  IN  PITY, 

SAYS  PETTIJOHN 


C.  C.  Pettijohn,  General  Man- 
ager of  the  American  Exhibitors' 
Association,  in  reply  to  the  Ex- 
hibitors' Trade  Review  editorial  of 
August  20,  1917,  says: 

"If  the  Motion  Picture  Exhibit- 
ors' League  wishes  to  indulge  in 
personalities  to  create  discord  and 
hard  feelings  between  the  Ameri- 
can Exhibitors'  Association  and 
the  National  Association  of  Motion 
Picture  Industry,  let  them  go  to  it. 
If  we  did  not  know  that  the  N.  A. 
M.  P.  I.  was  as  'big'  and  broad  as 
it  is,  we  might  be  alarmed;  but  it 
is  too  comprehensive  to  be  affected 
by  an  editorial  that  presents  prima 
facie  evidence  of  its  purpose. 

"The  A.  E.  A.  will  always  be  in 
harmony  with  the  N.  A.  M.  P.  I.  in 
everything,  intended  for  the  good 
of  the  industry. 

"We  have  no  answer  to  any  of 
their  personalities.  We  bury  them 
with  pity." 


SENNETT  COMEDIES 
FOR  SEASON  WITH 
STARS  ANNOUNCED 


Mack  Sennett's  first  Paramount  com 
edies  to  be  issued  the  latter  part  of  Sep 
tember  will  feature  all  the  Sennett  com 
edians  and  pretty  girls. 

In  "Roping  Her  Romeo,"  Polly  Mora 
plays    a    girl    sheriff,    Ben  Turpin 
wealthy    waiter,     Slim  Summerville 
gambler  and  Ethel  Tearle  a  girl  from 
the  city.    Fred  Fishback  is  directing. 

In  "A  Bedroom  Blunder,"  Charle 
Murray  plays  a  "good  natured  husban< 
who  likes  to  flirt  with  the  girls." 

"The  Pullman  Bride"  features  Glor 
Swanson  as  "the  girl  in    the  case," 
beach  maiden  of  imposing  and  impress 
ing  beauty;  Mask  Swain  as  a  "waiter! 
posing  as  a  man  of  wealth,"  and  Chestfflj 
Conklin  as  an  adventurer. 


CHARLIE  CHAPLIN  IN  FOUR  SCENES  FROM  "THE  ADVENTURER" 


"The  Adventurer"  is  said  to  be  the  funniest  of  the  series  of  Mutual-Chaplin  specials.     It  shows  the  star  as  a  convict 


EXHIBITORS  HERALD 


23 


"THE  CONQUEROR,"  BIG  FOX  FILM,  WITH  WILLIAM 
FARNUM,  MOVES  INTO  N.  Y.  GLOBE  THEATER  SEPT.  10 


Play  Depicts  Romantic  Period  of  General  Sam  Houston;  Called  a  Cross 
Section  Cut  Out  of  American  History,  Being  Photographed 
in  Three  States 


In  "The  Conqueror,"  which  he  offers 
s  the  first  of  the  series  of  Standard 
ictures  of  which  William  Farnum  is  the 
tar,  William  Fox  believes  a  new  stand- 
rd  has  been  set  in  motion  picture  pro- 
uction — a  standard  which,  going  fur- 
her  than  the  thrill  and  the  spectacular, 
fiords  new  and  higher  plans  for  dra- 
atic  exposition  through  the  medium 
f  the  screen. 

"The  Conqueror"  opens  at  the  Globe 
heater,  in  New  York.  September  10,  fol- 
owing  "The  Spy,"  the  newest  Fox  suc- 
ess  which  enjoyed  a  Broadway  run, 
laying  to  capacity  houses. 

"The  Conqueror"  picturizes  the  heroic 
ife  and  romantic  times  of  General  Sam 

ouston,  known  to  every  American.  It 
a  cross-section  cut  out  of  American 
istory  in  the  making,  and  it  holds  in- 
ense  interest  for  every  citizen  and  resi- 
ent  of  these  United  States. 


Farnum  In  Houston  Role. 

There  is  probably  no  more  romantic 
figure  in  American  history  than  Sam 
Houston,  and  there  is  unquestionably  no 
actor  better  eauipped  artistically  as  well 
as  physically  for  the  portrayal  of  Hous- 
ton than  William  Farnum. 

Given  Henry  Christeen  Warnack's  en- 
grossing, virile  story,  and  the  facilities 
afforded  by  the  unlimited  resources  of 
the  Fox  producing  organization,  it  need- 
ed but  the  master  hand  of  R.  A.  Walsh, 
the  Fox  director  and  the  man  who  staged 
"The  Honor  System,"  to  make  of  "The 
Conqueror"  a  photo-dramatic  master- 
piece. 

Statistics  On  Production. 

"  'The  Conqueror'  was  photographed  in 
California,  Texas  and  Mexico,"  says  Mr. 
Fox.  "It  was  six  months  in  the  mak- 
ing. On  the  production  $300,000  was 
spent.  In  the  making  of  the  picture, 
8,000  persons  were  employed.  Among 
these  were  450  Sioux  Indians  secured 
through  the  Department  of  the  Interior 
from  the  Pine  Ridge  Agency  and  for 
whose  safe  return  at  the  end  of  their 
artistic  labors  a  bond  of  $50,000  was 
deposited.  And  among  the  8,000  also 
were  Mexican  soldiers,  negroes  from 
Southern  plantations,  Texas  Rangers  and 
U.  S.  Cavalrymen.  Weeks  were  spent  on 
the  big  battle  scenes,  thousands  of  dol- 
lars worth  of  ammunition  went  up  in 
smoke,  and  as  a  result  the  battle  scenes 
in  "The  Conqueror"  are  reality  itself. 
About  1,000  horses  appear  in  the  picture 
and  numerous  other  animals,  among 
which  is  a  dog  that  figures  prominently 
in  the  action." 


"THE  GIRL  ANGLE"  IS  FIRST 
OF  NEW  HORKHEIMER  FILM 

SERIES  WITH  ANITA  KING 


Anita  King,  Balboa's  new  star,  has  be- 
gun work  in  a  five-reel  feature  under 
direction  of  Edgar  Jones,  who  has  just 
completed   "The    Twisted   Thread"  for 


Horkheimer  Brothers.  Miss  King's  first 
story  is  "The  Girl  Angle,"  by  L.  V*.  Jef- 
ferson. Miss  King  will  be  featured  in  a 
series  of  six  photoplays,  all  to  be  pro- 
duced under  the  management  of  E.  D. 
Horkheimer  and  for  publication  by 
Mutual. 


OCHS  LAYS  PLAN 
TO  KEEP  A.  E.  A. 
FROM  N.  A.  M.  P. 


I. 


Lee  Ochs  and  his  followers  held 
a  heated  discussion,  it  is  reported, 
behind  closed  doors  at  the  Astor 
Hotel,  New  York,  on  August  25,  at 
which  plans  were  perfected  to  fight 
the  admission  of  the  American  Ex- 
hibitors' Association  in  the  N.  A. 
M.  P.  I. 

The  question  of  the  admission  of 
the  A.  E.  A.  came  up  before  the 
national  body  on  August  27,  the 
matter  having  been  held  over  from 
an  adjourned  meeting  early  in  the 
month. 

It  is  understood  F.  D.  Eager,  of 
Nebraska;  Eugene  Clark,  of  Mis- 
sissippi; Daniel  Chamberlain,  of 
North  Dakota;  Peter  J.  Schaeffer, 
Joseph  Hopp,  William  J.  Sweeney, 
Robert  Levy,  of  Illinois;  Thomas 
Furniss,  of  Minnesota,  and  many 
others  attended  the  meeting. 


$100,000  BLAZE 

RAZES  EASTERN 

R.  I.  FILM  PLANT 


Studio  Where  Jaxon  Films  Are 
Made  Wiped  Out  Aug.  23. 

The  plant  of  the  Eastern  Film  Com- 
pany, near  Roger  Williams  Park,  R.  I., 
was  destroyed  by  fire  Thursday,  August 
23.    The  loss  is  estimated  at  $100,000. 

Frank  Lichnor,  president  of  the  con- 
cern, announces  that  the  Eastern  Film 
Company  is  publishing  comedies  on  the 
General  Film  program  under  the  name 
of  the  Jaxon.  Films.  The  headquarters 
of  the  concern  have  been  established  at 
220  West  Forty-second  street,  New 
York. 


FOUR  BIG  SCENES  FROM  THE  FOX  FILM,  "THE  CONQUEROR" 


The  $300,000  Production  Starring  William  Farnum,  to  Follow  "The  Spy"  at     the  Globe  Theater,  New  York.    (William  Fox.) 


24 


EXHIBITORS  HERALD 


HENRY  WALTHALL 
WILL  MAKE  OWN 

PLAYS  FOR  PARALTA 


KERENSKY,  RUSSIA'S  "MAN-OF-IRON' 


Will  Soon  Start  Work  at  Coast 
With  Mary  Charleson  as 
Leading  Lady 


The  Henry  B.  Walthall  Pictures  Cor- 
poration, capitalized  at  $100,000,  has 
been  organized  in  New  York  through  the 
efforts  of  X.  William  Aronson,  who  has 
offices  in  the  Times  building. 

Henry  B.  Walthall  will  thus  head  his 
own  producing  company  and  will  ap- 
pear only  in  such  plays  as  have  been  per- 
sonally selected  by  him.  He  will  be 
supported,  it  is  said,  by  Mary  Charleson, 
and  Reginald  Barker  will  probably  direct 
all  productions. 

The  Walthall  company  will  locate  at 
5300  Melrose  avenue,  Hollywood  Cal 
and  Mr.  Walthall,  Miss  Charleson  and 
Director  of  Publicity  Aronson  left  New 
\ork  August  22  for  the  west  coast, 
where  work  will  be  started  on  the  first 
picture. 

The  production  will  be  made  for 
Paralta,  at  the  Hollywood  studios,  and 
later  published  through  Triangle.  The 
first  film  story  already  has  been  selected. 


E.  MORRIS  GETS 
TERRITORY  IN  OHIO 
FOR  SELZNICK  FILMS 


Sam  E.  Morris,  who  has  been  a  mem- 
ber of  the  Selznick  executive  staff  ever 
since  the  formation  of  the  Lewis  T  Selz- 
nick Enterprises,  Inc..  has  been  placed  in 
entire  charge  of  Selznick  branches  in  the 
large  Cleveland  territory. 

Under  the  Cleveland  branch  is  included 
the  entire  state  of  Ohio  and  the  eastern 
half  of  the  state  of  Kentucky;  a  sub-office 
is  ocated  at  Cincinnati.  Mr.  Morris  is 
well  known  throughout  Ohio 


I  u  ^r/.-.tf zmuia 

|.T*W^«M(«,Vi,. 
I  'Vum  M3til',/t  :.;.:.:\ 


Scene  from  Herbert  Brenon's  "The  Fall  of  the  Romanoffs."  showing  W.  Francis 
Alexander  F.  Kerensky,  Military  Dictator.     (Herbert  Brenon.) 


Chapin  Portr 


"FALL  OF  ROMANOFF'S"  FILM  SHOWS  HISTORY 

OF  EX-CZAR'S  BANISHMENT  TO  A  VILLAGE 


Town  of  Tobolsk,  in  Which  Rasputin  Lived  Until  He  Become  Relig- 
ious Preacher,  Reproduced  in  Play  to  Be  Screened  in  N.  Y.  Sept.  6 


In  "The  Fall  of  the  Romanoffs,"  which 
will  be  seen  for  the  first  time  at  a  ori- 
vate  showing  at  the  Ritz  Carlton  in  New 
York  September  0,  Herbert  Brenon  has 
an  exact  replica  of  the  Russian  village  of 
Tobolsk  in  which  Rasputin  lived  until  he 
decided  to  become  a  religious  preacher, 
and  which  now  is  the  residence  of  the 
Czar  in  his  exile. 

This  little  town  has  received  much  du- 
bious publicity  in  revolutionary  Russia  as 
the  birthplace  of  this  mystic  who  wielded 
so  remarkable  an  influence  over  the  ex- 
Czar's  family  up  to  the  time  of  his  assas- 
sination in  Petrograd  last  December. 
The  Czar's  wife  and  children  have  ac- 
companied' him  of  their  own  free  will  to 
this  little  town  where  he  has  been  sent 
for  safety. 


According  to  some  newspapers,  the  ex- 
imperial  family  will  reside  permanently 
in  the  former  governor's  palace  at  To- 
bolsk, which  is  a  large  house  without 
modern  improvements  built  in  the  eigh- 
teenth century.  Nicholas  spent  one  night 
there  in  1891  when  returning  from  the 
Far  East.  Other  newspapers  say  the  for 
mer  Emperor  will  stay  at  the  ex-gov- 
ernor's palace  for  one  week  only,  and 
then  will  be  sent  to  a  monastery  in  aj 
forest  twenty  miles  outside  the  town. 

In  "The  Fall  of  the  Romanoffs"  Her- 
bert Brenon  shows  the  removal  of  the 
ex-Emperor  and  his  familv  from  the  pal- 
ace, and  their  transformation  to  a  lowly 
estate. 


MARION  DAVIES  OF 
STAGE  STARTS  NEW 
FILM  FOR  ARDSLEY 


Marion  Davies  is  in  motion  pictures 
to  stay.  At  least  the  young  star  who 
left  the  cast  of  "Oh,  Boy,"  at  the  Prin- 
cess Theater,  New  York,  several  weeks 
ago,  to  make  her  film  debut  in  her  own 
story,  "Runaway  Romany,"  has  decided 
not  to  return  to  the  musical  comedy 
stage  for  the  present  and  this  week 
started  work  on  her  second  photoplay 
for  the  Ardsley  Art  Film  Corporation. 


EXHIBITORS  HERALD 


25 


MUTUAL  "THE  LOST  EXPRESS"  SERIAL  WITH 

HELEN  HOLMES  COMES  TO  SCREEN  SEPT.  17 


Fifteen  Chapter,  Thirty-Reel  Photonovel  on  Railroad  Mystery  Directed 
by  J.  P.  McGowan  to  Be  Published  One  Chapter  a  Week 


The  Mutual  Film  Corporation  will 
publish  "The  Lost  Express,"  a  fifteen 
chapter,  thirty-reel  photodrama  starring 
Helen  Holmes  on  September  17.  "The 
.ost  Express"  was  produced  by  the  Sig- 
al  Film  Corporation  under  the  direction 
of  J.  P.  McGowan.  The  production  will 
be  issued  a  chapter  a  week  for  fifteen 
weeks. 

Helen  Holmes'  fame  as  a  star  in  photo- 
rama  is  international.  Her  successes 
ave  all  been  staged  by  Director  Mc- 
iowan.  In  staging  "The  Lost  Express" 
"e  had  the  active  assistance  and  co-op- 
ration  of  the  author,  Frederick  R.  Ben- 
lett,  a  newspaperman  and  the  author  of 
successful  short  stories  and  novels. 
Scientific  Mystery 
'  The  Lost  Express"  is  built  around  a 
cientific  mystery.  An  express  train 
arrying  highly  valuable  documents 
eaves  its  terminal  under  armed  guard. 


It  never  reaches  tjie  next  station.  Mem- 
bers of  the  crew  are  found,  bound  and 
gagged,  in  the  bottom  of  a  lumber  wagon. 

Miss  Holmes'  cast  is  the  role  of  Helen 
Thurston,  daughter  of  General  Thurston, 
a  rich  old  inventor,  who  has  perfected  a 
process  for  granulating  gasoline,  the  for- 
mula of  which  an  oil  company  has  been 
unable  to  buy  and  for  which  it  has  offered 
a  bribe  of  50,000.  A  gang  of  crooks,  op- 
erating under  the  guise  of  investment 
brokers,  accepts  a  commission  to  secure 
the  formula.  They  perfect  an  elaborate 
plan  for  stealing  the  express  train  to 
secure  the  documents. 

Screened  for  Press 

The  first  few  chapters  of  "The  Lost 
Express"  have  been  screened  at  the  Mu- 
tual executive  offices,  Chicago,  for  trade 
press  review,  and  every  member  of  the 
reviewing  staff  in  Chicago  was  enthusi- 
astic in  praise  of  the  new  serial. 


"QUEEN  OF  THE  SEA,"  NEXT  FOX  SPECTACLE  SET 

IN  OCEAN  FEATURING  ANNETTE  KELLERMANN 

Star  and  Cast  Now  Working  on  Film  at  Bar  Harbor,  Maine;  Producer 
to  Oversee  Making  of  Story  Written  By  George  Bronson-Howard 


Queen  of  the  Sea"  is  the  title  upon 
hich  William  Fox  has  decided  for  the 
ew  sub-sea  photoplay  in  which  Annette 
"ellermann    will    display    her  aquatic 
alents. 

Weeks  have  been  spent  in  arranging 
he  details  of  the  production  preliminary 
o  the  actual  filming.  The  'script  has 
>een  completed,  most  of  the  casting  has 
>een  done,  and  the  "locations"  have  been 
ielected. 

Miss  Kellermann  and  a  large  company 
)f   players   now   are   at   beautiful  Bar 
Harbor.  Maine,  and  work  started  this 
ek  on  the  new  subject  under  the  direc- 
ion  of  John  G.  Adolfi. 
George  Bronson-Howard,  author  and 


playwright,  wrote  the  story,  and  the  ac- 
tion will  be  entirely  different  from  that 
of  "A  Daughter  of  the  Gods,"  the  suc- 
cessful fantasy  in  which  Miss  Kellermann 
also  had  the  chief  part. 

In  the  making  of  "Queen  of  the  Sea" 
Mr.  Fox  will  have  the  co-operation  and 
assistance  of  the  Smithsonian  Institute 
and  the  United  States  Fisheries  Commis- 
sion at  Washington,  and  of  the  British 
Museum.  Scenes  will  be  taken  at  the 
bottom  of  the  ocean  by  means  of  a 
patented  submarine  apparatus  which  will 
furnish  something  extraordinary  and 
unique  in  the  way  of  entertainment. 

Mr.  Fox  will  personally  oversee  the 
production  of  "Queen  of  the  Sea." 


NEW  CIRCUIT  IS 

FORMED  TO  FIGHT 
A.  E.  A.,  IS  RUMOR 


To  Hold  Meeting  in  X.  Y.  This 
Week,  and  Handle  Petrova 
Films 


It  is  rumored  in  Xew  York  that  an- 
other exhibitors'  organization  is  to  be 
formed,  to  be  known  as  the  Exhibitors' 
Co-operative  Circuit. 

A  meeting  of  the  new  body  will  be 
held  at  the  Hotel  Astor  this  week  to 
perfect  the  organization,  it  is  said,  and 
they  will  establish  a  body  similar  to  the 
First  National  Exhibitors'  Circuit,  which 
recentlv  announced  to  the  trade  it  had 
engaged  Charles  Chaplin  for  $1,000,000  a 
%-ear — and  it  will  rival  the  American  Ex- 
hibitors' Association. 

Herbert  Lubin,  who  was  a  factor  in 
bringing  Madame  Petrova  and  Super- 
pictures,  Inc.,  together,  is  one  of  the 
principal  figures  in  the  formation  of  the 
new  project.  The  new  co-operative  cir- 
cuit will  likely  handle  the  Madame  Pet- 
rova pictures,  which  will  be  rented,  it  is 
understood,  to  the  members  of  the  or- 
ganization at  a  nominal  figure. 


MORE  STATE  RIGHTS 

TO  "DEEMSTER"  SOLD 


The  Arrow  Film  Corporation,  through 
its  president,  W.  E.  Shallenberger,  is 
meeting  with  success  in  disposing  of 
rights  to  "The  Deemster,"  it  is  an- 
nounced. 

Last  week  two  important  territories, 
comprising  eight  states,  were  sold.  D. 
P.  Davis,  acting  for  the  All  Star  Feat- 
ures, Inc.,  of  Jacksonville.  Fla.,  bought 
six  Southern  states,  including  North 
Carolina.  South  Carolina,  Georgia,  Ala- 
bama. Florida  and  Mississippi,  and  A. 
H.  Blank,  president  of  the  Mid-West 
Photoplay  Corp..  of  Des  Moines,  pur- 
chased Iowa  and  Nebraska., 

The  Stillman  Theater,  Cleveland, 
showed  "The  Deemster"  last  week  and 
got  good  results. 


THREE  SCENES  FROM  FORTHCOMING  PARALTA  PLAYS 


|L«it  to  Right — A  Scene  from  "A  Man's  Man,"  with  J.  Warren  Kerrigan.     Center — Eleanor  Crowe  and  Support,  in  "Turn  of  a  Card."    Right — T.  Warren 

Kerrigan  and  Support  in  Another  Scene  from  "A  Man's  Man."  (Paralta) 


26 


EXHIBITORS  HERALD 


WHOLESOME  FILMS  CORP.  AD.  IN  "HERALD"  BRINGS 
BOMBARDMENT  OF  INQUIRIES,  SAYS  WEISFELDT 


JULIA  DEAN  OF 

STAGE  NOTE  JOINS 
WORLD  PICTURES 


New  Sales  Policy  Announcement  Which  Fills  Long-Felt  Want  of  Trade 
Grasped  by  Theater  Owners;  Concern  to  Pay  Express  Both  Ways 


Recent  announcement  of  the  sales  policy  of  Wholesome  Films  Corporation, 
Chicago,  has  st  rred  wide-spread  interest  in  the  motion  picture  trade.  M.  J.  Weis- 
feldt,  general  manager,  literally  has  been  swamped  as  a  result  of  the  page  adver- 
tisement wh.ch  appeared  recently  in  the  "Exhibitor's  Herald." 

"We  expected  many  inquiries  when  our  new  plan  was  announced,"  Mr.  Weis- 
feldt  asserted.  "Our  expectations  have  been  exceeded  many  fold.  The  response 
of  exhibitors  literally  has  been  a  bombardment — gratifying  testimony  that  the  new 
Wholesome  Films  Corporation  sales  plan  fills  a  long-felt  want  in  the  exhibitor's 
field. 


Julia  Dean  has  been  added  to  the  list 
of  World  Pictures  players  and  already  is 
at  work  in  the  Fort  Lee  studio  upon  a 
play  not  yet  named,  but  said  to  be  of  a 
most  timely  nature.  Miss  Dean  has  long 
been  held  in  very  high  favor  upon  the 
speaking  stage,  where  she  originated 
leading  roles  for  some  of  Mr.  Belasco's 
greatest  successes,  following  which  she 
acted  the  central  feminine  character  in 
"Bought  and  Paid  For"  throughout  the 
long  run  of  that  drama  at  the  Playhouse. 


Proof  of  Accomplishment. 

"It  is  proof,"  Mr.  Weisfeldt  continued, 
"that  we  are  accomplishing  what  we  set 
out  to  do,  namely,  to  give  the  exhibitor 
what  he  wants.  It  is  proof  too  that  the 
exhibitor  appreciates  this  opportunity  to 
deal  direct  with  the  producer — that  he 
appreciates  our  offer  to  pay  all  express 
charges. 

"A  special  feature  of  our  plan  which 
makes  a  generous  offer  to  exhibitors'  cir- 
cuits, has  proved  a  sensation  among 
theater  owners." 

"The  Penny  Philanthropist,"  by  Miss 
Clara  E.  Laughlin,  the  first  film  of  the 
Wholesome  Films  Corporation,  now  is 
practically  completed. 

Ralph  Morgan  In  Lead. 

Director  Guy  McConnell,  with  an  able 
cast  headed  bv  Ralph  Morgan  of  the 
"Turn  to  the  Right"  company,  has  been 
putting  in  long  hours  at  the  Wholesome 
Studios  on  the  North  Side,  Chicago. 

M.  J.  Weisfeldt,  general  manager  of 
the  Wholesome  Films  Corporation,  an- 
nounces that  the  film  will  be  ready  for 
publication  within  the  month. 

Eddie  Foy,  Jr.,  son  of  the  inimitable 
Eddie,  the  world's  greatest  father,  has 
been  an  interested  spectator  at  the 
Wholesome  Studios  during  the  produc- 
tion of  "The  Penny  Philanthropist." 
Young  Foy  is  a  close  friend  of  Director 
Guy  McConnell. 


"THE  HONEYMOONERS,"  BASED  ON  TRIP  AROUND 

WORLD,  STARTED  BY  PETER  PAN  FILM  CORP. 


Exhibitors  Will  Be  Able  to  Present  Patrons  With  Entirely  New  and 
Novel  Screen  Entertainment,  Is  Promise  of  H.  C.  Allen 


H.  C.  Allen,  president  of  the  Peter 
Pan  Film  Corporation,  promises  to  give 
exhibitors  and  the  public  something  en- 
tirely new  in  a  series  of  pictures  based 
upon  a  trip  around  the  world  to  be  par- 
ticipated in  by  Mr.  and  Mrs.  E.  Richard 
Schayer,  Mr.  and  Mrs.  W.  F.  Aldrich 
and  an  Irish  terrier  "Bill." 

Mr.  Schayer  was  formerly  publicity 
manager  for  Lewis  J.  Selznick  and  re- 
cently married  Miss  Ethel  Taylor.  The 
Peter  Pan  Film  Corporation  is  sending 
them  upon  a  trip  around  the  world  with 
the  idea  of  making  a  record  of  their  trip. 
Mr.  Aldrich  will  be  cameraman. 

Will  Live  As  Natives. 

The  idea  is  not  to  merely  make  a 
series  of  views  of  foreign  lands,  but  the 
travelers  will  live  as  the  natives  of  other 
countries  do,  and  get  their  pictures  from 
that  angle. 

Mr.  Schayer  will  be  the  hero  of  the 
series.  He  is  a  cross  between  Jack  Lon- 
don and  Richard  Harding  Davis  com- 
bined with  Kipling's  sense  of  finding  a 
good  story,  it  is  said.  He  was  formerly 
connected  with  the  staff  of  the  New 
York  Evening  World  and  has  had  wide 


experience  as  a  newspaper  man,  war  cor- 
respondent and  writer  of  short  stories, 
The  serial  will  be  entitled  "The  Honey- 
mooners."  While  no  definite  time  has 
been  allotted  to  the  production,  it  is  ex- 
pected that  they  will  complete  it  in 
about  two  years. 

First  Scenes  In  Hawaii. 

The  party  left  New  York  August  1 
for  San  Francisco,  from  which  point  they 
sailed  for  Honolulu.  The  first  pictures 
will  be  made  in  Hawaii,  where  Mr. 
Schayer  will  recruit  a  company  of 
natives.  They  will  remain  one  month  in 
Hawaii,  then  the  party  will  sail  for 
Japan. 


^rr  'fruity  V 


THE  START  OF  "THE  HONEYMOONERS" 


Left — Mrs.  E.  Richard  Schayer  (nee  Ethel  Taylor).    The  Wedding  Party  Leaves  for  Hawai 
E.  Richard  Schayer,  the  Groom.     (Peter  Pan  Film  Corp.) 


Right- 


EXHIBITORS  HERALD 


27 


Mae  Marsh  in 

"POLLY  OF  THE  CIRCUS" 

Goldwyn  comedy-drama;  five  parts;  published  September  1 

As  a  whole   Splendid 

Story   Well  directed 

Star  Excellent 

Support   Fine 

Settings  Suitable 

Photography   Very  good 

The  first  of  the  Goldwyn  productions,  "Polly  of  the  Cir- 
cus," featuring  Mae  Marsh,  is  something  well  worth  antici- 
pating. The  story  is  an  excellent  one  and  deals  with  circus 
life — a  subject  which  should  interest  both  young  and  old.  The 
story  has  been  very  well  handled  and  the  touches  of  humor 
and  pathos  are  combined  in  an  excellent  manner. 

Miss  Marsh  handles  her  role  in  a  manner  which  only 
Miss  Marsh  can.  The  role  of  Polly  seems  to  have  been  cre- 
ated especially  for  her,  and  she  is  capable  of  moving  spec- 
tators to  laughter  or  tears  in  a  way  superior  to  anything  yet 
done  by  her  on  the  screen.  Every  member  of  the  supporting 
company  has  been  selected  with  care,  and  the  result  is  a  well- 
balanced  cast.  The  settings  and  photography  are  in  keeping 
with  the  other  good  points  of  the  production. 

The  exhibitor,  in  bringing  "Polly  of  the  Circus"  to  an  audi- 
ence, is  bringing  something  that  the  patrons  have  long  waited 
:for.  There  is  every  reason  to  believe  that  exhibitors  will  have 
little  difficulty  in  filling  both  their  houses  and  box  office  with 
this  .first  of  the  Goldwyn  offerings. 

The  story  deals  with  a  little  bareback  rider,  known  as 
Polly.  Both  of  her  parents  are  dead,  and  Jim  and  Toby,  circus 
hands,  are  her  sponsors.  One  night,  while  performing,  Polly 
is  thrown  from  her  horse  and  injured.  She  is  taken  to  the 
home  of  Parson  Douglas  and  the  circus  is  forced  to  leave 
, without  her.  The  parson  finds  in  Polly  some  one  different 
from  any  of  the  members  of  his  flock  and  his  liking  for  the 
circus  rider  does  not  please  the  members  of  his  congregation. 
They  force  Polly  to  leave  and,  in  order  that  Douglas  might 
etain  his  church,  Polly  re-enters  the  circus,  although  continual 
thought  of  the  parson  makes  her  unhappy.  After  a  year's 
separation  the  circus  comes  to  the  town  again.  Douglas  has 
not  forgotten  his  little  circus  girl  and  one  night  he  goes  to  the 
tent  to  visit  her.  She  endeavors  to  send  him  away,  but  he  will 
not  go.  The  tents  catch  fire  and  there  is  general  confusion. 
Out  of  the  wreckage  the  parson  and  Jim  bring  Polly  to  safety. 
In  the  arms  of  the  parson  Polly  bids  her  circus  friends  good- 
bye forever.  •  • 


Bessie  Barriscale  in 

•WOODEN  SHOES" 

Triangle  comedy-drama;  five  parts;  published  August  26 

As  a  Whole  Good 

Story   Likeable 

Star   Admirable 

Support   Sufficient 

Settings   Suitable 

Photography   Agreeable 

The  role  of  Pamplona  Smith  is  well  adapted  to  Bessie  Bar- 
riscale and  Miss  Barriscale  has  made  of  her  role  a  charming 
character.    "Wooden  Shoes"  deals  with  quaint  old  Holland. 

The  story  and  production  are  of  an  entertaining  nature 
and  no  doubt  picture  patrons  will  be  pleased  with  it.  Miss 
Barriscale  and  her  supporting  cast  do  some  good  work.  The 
photography  is  clear  and  the  settings,  supposedly  in  Holland, 
are  realistically  done. 

The  story  deals  with  the  son  of  a  wealthy  family  who 
marries  a  young  Dutch  girl.  The  family  denounces  him  and 
after  the  death  of  his  wife  he  and  his  daughter  struggle  on. 
He  dies,  and  Pampy  is  left  alone.  She  decides  to  go  to  her 
wealthy  grandfather  in  America.  A  young  officer  of  the  Hus- 
sars, succeeds  in  establishing  a  young  girl,  who  partially  resem- 
bles Pampy,  in  the  Smith  household  and  they  extract  large 
sums  of  money  from  the  old  man.  The  painting  of  an  artist, 
who  is  in  love  with  Pampy,  establishes  her  true  identity.  The 
grandfather  is  happy  to  find  his  granddaughter  so  refined. 
The  intriguers  are  put  in  the  hands  of  the  law  and  Pampy 
and  the  artist  are  happily  married. 


Lillian  Walker  in 

'•LUST  OF  THE  AGES" 

Ogden  Picture  Corp.  drama;  five  parts;  state  rights 

As  a  whole  Real  enjoyment 

Story   Well  told 

Star   Convincing 

Support   Remarkable 

Settings   Adequate 

Photography   Clear 

Lillian  Walker  has  done  nothing  so  good  as  her  portrayal 
of  Lois  Craig,  in  "Lust  of  the  Ages,"  nor  has  any  screen  actress 
been  allotted  a  more  delightful  character  to  portray.  Her 
work  stamps  her  as  one  of  the  screen's  foremost  players.  The 
story  shows,  allegorically,  the  grief,  unhappiness  and  sadness 
that  comes  through  the  lust  for  gold. 

Edmund  Craig,  excellently  portrayed  by  Harry  Revier, 
through  his  obsession  for  greater  wealth,  saddens  the  life  of 
his  wife  and  daughter,  suddenly  dying  from  a  stroke  of 
apoplexy  as  he  argues  with  his  board  of  directors  for  control 
of  the  food  market.  As  the  daughter  grows  into  young  woman- 
hood she  writes  a  book  in  which  she  tells  of  the  effect  on  the 
poor  of  the  grasping  men  in  high  financial  places.  She  has 
worked  under  the  tutelage  of  her  college  president,  in  the 
preparation  of  her  book.  Lois  is  engaged  to  a  brilliant  young 
financier,  Byron  Masters,  who  also  seeks  to  crush  everything 
in  his  path  to  accumulate  greater  wealth. 

Lois's  fiance  is  president  of  the  college  in  which  she  has 
found  the  aid  of  the  president  so  valuable.  Because  of  his 
antagonism,  the  professor  is  dismissed  at  the  instigation  of 
Masters.  Lois  goes  to  her  fiance  to  plead  for  the  professor's 
reinstatement,  but  is  refused,  whereupon  she  breaks  her  engage- 
ment, at  the  same  time  asking  Byron  to  read  her  book. 
Throughout  the  night  he  studies  the  book  and  becomes  con- 
vinced that  Lois  is  right  in  her  premise  and  seeks  her  forgive- 
ness, reinstates  the  professor  and  they  are  married,  with  a 
happy  life  in  sight. 

In  many  places  the  story  treads  on  old  ground,  but  is  so 
cleverly  handled  as  to  avoid  the  commonplace.  Its  episodes 
are  tremendously  gripping,  particularly  "The  Temple  of  Mam- 
mon," which  is  an  unusually  strong  spectacle.  The  interpola- 
tion of  the  picturization  of  the  book,  in  which  Masters  becomes 
the  hero  and  Lois  the  heroine,  is  unique  and  abounds  with 
thrills.  Another  episode  with  much  heart  interest  is  one  in 
which  Lois,  as  the  fairy  princess,  seeks,  through  the  invention 
of  her  scientist  sweetheart,  to  prevent  all  war.  Her  scientist 
has  invented  a  liquid  fire  that,  for  the  sake  of  the  story,  will 
make  war  impossible.  A  pro-German  ruler  is  brought  into 
the  scene  and  he  causes  the  inventor  to  be  shot,  thus  defeating 
the  purpose  of  the  two  who  would  destroy  the  world  monopoly 
of  gold.  This  is  a  tragic  bit,  wonderfully  well  done.  Probably 
no  such  excellent  exhibition  of  double  exposure  photography 
has  before  been  shown.  Much  credit  is  due  Joseph  Seiden  for 
this  work.  Special  mention  should  be  made  of  the  acting  of 
Jack  Moore  as  Byron  Masters.  He  is  a  convincing  financier 
and  a  charming  lover.  The  story  was  written  by  Aaron  Hoff- 
man and  directed  by  Harry  Revier. 

Catherine  Calvert  in 

"THINK  IT  OVER" 

U.  S.  Amusement  Corp. -Art  Dramas  drama;  five  parts;  pub- 
lished August  13 

As  a  whole  ....Satisfying 

Story   Ordinary  with  new  twists 

Star   Attractive 

Support  Very  good 

Settings   Suitable 

Photography  Clear 

Herbert  Blache,  who  wrote  and  directed  "Think  It  Over," 
has  given  an  ordinary  story  several  new  twists  that  make  it 
acceptable  screen  entertainment.  An  excellent  cast  is  used 
to  portray  the  different  characters  and  several  scenes  are  real 
thrillers. 

Catherine  Calvert  is  an  excellent  Alice  Rowland,  with  per- 
sonality and  pleasing  screen  presence.  Able  support  is  ac- 
corded her  by  Richard  Tucker,  as  Henry  Whitworth;  A.  Iloyd 
Lack,  as  George  Baring,  a  villainous  guardian;  Eugene  Borden, 
as  James  Baring,  and  Auguste  Burmeister,  as  Mrs.  Martin. 

Photographically,  "Think  It  Over"  is  perfect,  and  the  pic- 
ture has  been  given  an  unusually  careful  production.  The 


28 


EXHIBITORS  HERALD 


settings  are  well  done.  The  deft  hand  of  Herbert  Blache  is 
seen  throughout  the  five  reels,  the  many  humorous  touches 
helping  materially  to  sustain  the  interest.  Exhibitors  should 
draw  good  houses  with  "Think  It  Over." 

The  story:  Alice  Rowland,  an  orphan,  is  under  the  guar- 
dianship of  George  Baring,  an  unscrupulous  person,  who  is 
desirous  of  having  her  marry  his  son,  James.  However,  Henry 
Whitworth  has  been  asked  by  Alice's  mother  to  look  out  for 
her  interest.  Alice  overhears  the  scheme  to  force  her  to 
marry  James  and  she  goes  to  Whitworth.  Whitworth  informs 
the  detectives  who  follow  her  that  they  cannot  take  her  without 
the  proper  warrant  and  order  from  court.  While  they  are 
securing  the  order,  Alice  marries  Whitworth.  She  is  later 
kidnapped  and  placed  in  an  insane  asylum.  Whitworth  com- 
pels Baring  to  disclose  her  whereabouts  and  he  rescues  her. 
Alice  learns  to  love  Whitworth  and  her  loveless  marriage 
develops  into  a  happy  one. 


June  Elvidge  in 

"THE  MARRIAGE  MARKET' 

World  drama;  five  parts;  published  September  3 

As  a  whole   Thrilling 

Story   Holds 

Stars   Excellent 

Support   Very  good 

Settings   Impressive 

Photography   Clear 

"The  Marriage  Market"  presents  the  tragic  story  of  a  mar- 
riage for  money.  Not  a  new  theme,  but  in  the  present  instance 
presented  with  a  splendid  case,  including  Carlyle  Blackwell, 
June  Elvidge  and  Arthur  Ashley,  and  skilfully  directed.  The 
picture  contains  exceptionally  good  photography,  striking 
close-ups  of  characters  posed  before  a  black  background,  lend- 
ing novelty  and  sharpness  to  many  scenes. 

Audiences  who  like  stories  with  fast  action,  well  produced 
and  acted  amidst  impressive  settings,  will  find  "The  Marriage 
Market"  a  most  engrossing  and  artistic  photodrama. 


June  Elvidge  and  Carlyle  Blackwell  in  a  tense  scene  from  "The  Marriage 
Market"  (World) 

The  wonderful  work  of  June  Elvidge  is  especially  pleasing 
and  she  is  thoroughly  at  home  in  the  role  of  the  "little  thor- 
oughbred" society  girl. 

The  story:  Helen  Grant  is  loved  by  a  poor  broker  and  a 
rich,  worthless  clubman.  Her  father  becomes  involved  in  a 
Wall  street  deal  and  in  order  to  save  him  from  disgrace  Helen 
marries  the  man  of  wealth,  accepting  a  check  from  him  for 
$100,000  with  which  to  pay  off  her  father's  debts.  Her  sacrifice 
is  in  vain,  however,  as  her  father  kills  himself  and  she  is 
forced  to  receive  the  odious  attentions  of  the  drunken,  domi- 
neering husband. 

She  refuses  to  accept  his  money,  pawns  her  jewels  and 
invests  the  money  in  stocks.  She  is  finally  forced  to  sell  her 
pet  riding  horse,  and  when  keeping  the  appointment  with  Fox- 
hall,  a  wealthy  roue,  she  is  forced  to  shoot  him  to  defend  her- 
self. Complications  follow  when  her  husband  enters  and  finds 
her  lying  on  the  floor  and  Foxhall,  who  had  been  only  slightly 
wounded,  standing  over  her.  He  fires  and  kills  Foxhall  and 
flees.  The  young  broker  arrives  by  appointment  and  finds 
Foxhall  dead.  He  is  arrested  and  tried  for  the  murder  while 
Helen  is  recovering  from  her  ordeal.  The  real  murderer  is 
apprehended  at  the  close  of  the  trial  and  the  young  broker  and 
I  lelen  are  united. 


Taylor  Holmes  in 

"EFFICIENCY  EDGAR'S  COURTSHIP" 

Essanay — K-E-S-E  comedy-drama;  five  parts;  published 
September  3 

As  a  whole  Excellent 

Story   Splendid 

Star   Entertaining 

Support   Fine 

Settings   Appropriate 

Photography   Clear 

"Efficiency  Edgar's  Courtship"  is  the  kind  of  a  production 
which  is  rare.  It  is  a  splendid,  entertaining  feature.  The  ex- 
hibitor booking  this  picture  will  make  no  mistake.  The  picture 
is  handled  in  an  exceptionally  fine  manner.  It  is  unique  in 
starting.  Taylor  Holmes  is  shown  addressing  the  audience, 
and  then  throughout  he  is  telling  the  story  direct  instead  of  its 
being  told,  as  most  screen  stories  are. 

Taylor  Holmes  has  a  strong  personality  and  wins  admira- 
tion from  the  start.  The  character  of  Edgar  Bumpus  could  fit 
Mr.  Holmes  no  better  were  it  especially  written  for  him.  Vir- 
ginia Yalli,  Ernest  Maupain  and  Rodney  La  Rock  furnish  a 
strong  supporting  cast. 

There  is  no  reason  why  exhibitors  should  not  find  this  pic- 
ture a  box  office  winner.  And  no  doubt  patrons  will  await  with 
expectancy  further  productions  featuring  this  admirable  star. 
The  photography  is  excellent  throughout  and  the  settings  have 
been  well  selected. 

The  story:  Edgar  Bumpus,  known  as  Efficiency  Edgar, 
because  of  his  efficiency  in  business  methods,  decides  to  use 
efficiency  tactics  in  winning  a  wife.  Edgar  meets  Mary  Pierce 
and  decides  she  will  make  him  the  right  sort  of  a  wife.  Obsta- 
cles in  the  persons  of  Mr.  Pierce  and  Wimple  present  them- 
selves and  only  by  demanding  ten  thousand  dollars  or  Marie 
does  Edgar  win  Marie. 

The  Chicago  K-E-S-E  exchange  arranged  a  special  show- 
ing of  the  picture,  to  which  representatives  of  the  various 
branches  of  the  trade  were  invited.  A  special  musical  score 
has  been  written  for  the  play,  and  this  music,  rendered  by  an 
eight-piece  orchestra,  fits  the  action  of  the  picture  very  well. 

Mr.  Holmes  appeared  in  person  and  was  greeted  with  ap- 
plause. At  the  close  of  the  picture  the  guests  were  enthusiastic 
in  their  praise  of  Mr.  Holmes'  characterization. 


Rupert  Julian  and  Ruth  Clifford  in 

"MOTHER  0'MINE" 

Bluebird  drama;  five  parts;  published  September  3 

As  a  whole   Good 

Story   Appealing 

Stars   Likeable 

Support   Ample 

Settings  Faithful 

Photography   Clear 

"Mother  O'Mine"  deals  with  a  topic  which  should  appeal 
to  everybody.  It  concerns  a  person  who  is  dear  to  the  heart 
of  everybody — mother.  Because  of  these  two  direct  appeals 
an  exhibitor  should  have  little  difficult}-  in  making  the  produc- 
tion a  box  office  winner.  The  story  will  no  doubt  interest 
most  patrons,  and  the  little  touches  of  pathos  in  the  carrying 
out  of  the  story  make  it  of  the  human  interest  type. 

In  the  cast  are  Rupert  Julian,  Ruth  Clifford,  E.  A.  War- 
ren, Elsie  Jane  Wilson  and  Ruby  La  Fayette.  The  story  is 
from  the  pen  of  Elliott  J.  Clawson.  Direction  by  Rupert 
Julian.  The  exterior  settings  are  beautiful;  the  interior  set- 
tings appropriately  selected  and  the  photography  is  the  usual 
Bluebird  standard. 

The  story:  John  Standing  loved  his  mother,  but  in  his 
mad  rush  for  love  he  neglected  to  visit  her.  John  is  engaged 
to  Catherine  W  oodson,  the  proud  daughter  of  a  prouder  family. 
At  a  brilliant  reception  given  by  John,  John's  .mother  makes 
him  a  surprise  visit.  John,  ashamed  to  introduce  her  as  his 
mother,  tells  Catherine  it  was  his  old  nurse.  In  the  still  of  the 
night  the  mother  steals  back  to  her  home.  When  John  finds 
she  has  gone  home  next  morning  he  is  very  much  ashamed. 
He  goes  to  Catherine  and  asks  her  to  break  the  engagement. 
He  then  goes  to  his  mother's  home  and  decides  to  devote  the 
rest  of  his  life  to  her.  But  Catherine  comes  to  him.  She  loves 
his  mother  and  there  is  a  happy  ending. 


MISS  CONCORD  IN  LEE  CHILDREN  FILM 


Lillian  Concord,  well  known  in  musical  comedy  circles, 
squares  and  triangles,  has  been  cast  for  the  leading  adult  role 
in  the  new  picture  which  Jane  and  Katherine  Lee  are  making 
for  William  Fox.  Miss  Concord  was  with  the  forces  of 
Andreas  Dippel,  light  opera  producer  of  note,  for  several 
seasons.  Stuart  Sage,  who  has  been  in  several  Fox  plays,  has 
also  been  added  to  the  Lee  children's  cast.  Kenean  Buel  is 
directing  the  production. 


EXHIBITORS  HERALD 


29 


Edna  Goodrich  in 

"REPUTATION" 

Empire-Mutual  melodrama;  five  parts;  published  September  3 

As  a  whole   Good 

Storv   Melodramatic 

Star'  Likeable 

Support   Ample 

Settings   Well  selected 

Photography   Satisfying 

The  patrons  of  motion  pictures  who  find  interest  in  stories, 
of  a  melodramatic  nature,  dealing  with  the  life  of  a  small 
town  girl  and  her  experiences  in  the  big  city,  will  no  doubt  find 
interest  in  "Reputation."  Miss  Goodrich  gives  the  characteriza- 
tion of  a  young  girl  who  is  successful  in  overcoming  the  temp- 
tations that  befall  her  and  through  a  murder  she  is  able  to 
escape  a  trap  deliberately  set  for  her. 

"Reputation"  is  the  first  of  the  Edna  Goodrich  produc- 
tions to  be  published  through  the  Mutual  Film  Corporation. 
The  Empire  All-Star  Corporation  produced  the  picture  and 
John  B.  O'Brien  did  the  directing.  The  photography  is  good. 
The  story  is  laid  in  the  winter  season  and  many  good  snow 
scenes  have  been  used. 

The  supporting  cast  includes  William  Hinckley.  Frank 
Goldsmith.  Carey  Lee,  Esther  Evans,  Nellie  Parker  Spaulding 
and  Mrs.  Brundage. 

The  story:  Determined  to  earn  sufficient  money  to  set 
her  aunt  up  in  business  before  her  marriage,  Constance  Ben- 
nett goes  to  New  York  as  a  model  in  a  cloak  house.  The 
manager,  who  has  a  jealous  wife,  takes  a  liking  to  Constance. 
His  wife  learns  of  this  and  goes  to  Constance's  home  town 
and  denounces  the  girl.  When  the  girl  returns  nobody  will 
have  anything  to  do  with  her  and  she  goes  back  to  New 
York  where  Edmund  Berste,  her  former  employer,  sets  a  trap 
for  her.  In  order  to  save  herself,  Constance  shoots  Berste. 
At  the  trial,  however,  she  is  acquitted  and  shortly  thereafter 
she  and  John  Clavering  are  married. 

Wallace  Reid  in 

"THE  HOSTAGE" 

Paramount  drama;  five  parts;  published   September  10 

As  a  whole   Well  handled 

Story   Good 

Star   Fine 

Support   Capable 

Settings   Faithful 

Photography   Clear 

"The  Hostage"  starring  Wallace  Reid  is  a  well  handled 
production.  The  story  is  good.  Unfortunately,  it  is  of  the 
type  that  will  not  appeal  to  all  classes  of  audience.  To  the 
patrons  accustomed  to  the  finer  class  of  productions  this 
should  prove  an  interesting  film.  Wallace  Reid  and  his  sup- 
porting cast  do  very  good  work.  The  settings  have  been 
well  chosen  and  the  photography  is  clear. 

The  story  is  that  of  mountain  life  and  deals  with  the 
animosity  the  lowlanders  have  for  the  mountaineers.  A  war 
between  the  two  factions  is  declared  and  when  each  side 
finds  it  is  losing,  they  decide  to  make  a  truce  in  which  the 
mountaineers  will  allow  the  lowlanders  to  depart  in  peace  pro- 
viding they  destroy  nothing,  and  as  a  hostage  of  good  faith 
they  demand  the  son  of  the  lowlanders  captain. 

The  son  is  taken  to  the  home  of  the  mountaineer  cap- 
tain, who  has  two  daughters.  At  first  the  elder  daughter  will 
have  nothing  to  do  with  the  son.  However,  sympathy  takes 
the  place  of  animosity  and  soon  both  young  people  are  in 
love. 

The  lowlanders  do  not  keep  their  word  and  attack  one 
of  the  mountain  Howns.  They  are  beaten,  but  because  they 
broke  the  truce,  the  son  is  to  be  shot.  Just  as  the  captain 
is  ready  to  give  the  word  to  shoot,  word  comes  that  a  new 
peace  has  been  made  between  the  fighting  people  and  that 
they  have  united  to  fight  another  enemy. 

The  life  of  the  young  hostage  is  saved  and  he  and  his 
mountain  sweetheart,  are  happy. 

Madame  Petrova  in 

"TO  THE  DEATH" 

Metro  drama;  five  parts;  published  August  27 

As  a  Whole   ,  Fair 

Story   Trite 

Star   Good 

Support  Good 

Settings   In  keeping 

Photography   Clear 

"To  the  Death"  is  the  usual  story  of  the  poor  girl  with 
wonderful  talent  who  goes  to  Paris,  gains  success,  falls  in 
love  and  then  to  avenge  the  death  of  her  younger  sister, 
stabs  her  lover  because  she  suspects  him  of  infidelity  and  the 
cause  of  her  sister's  death. 

L.  Case  Russell  wrote  the  story,  Burton  L.  King  directed 


it  and  Mme.  Petrova  plays  the  leading  role.  As  Bianca,  a 
Corsican  girl,  with  a  thirst  for  vengeance,  Petrova  looks  and 
acts  the  part  very  well.  There  is  a  very  villainous  villain, 
acted  by  Wyndham  Standing,  and  the  usual  good  looking  hero, 
portrayed  by  Mahlon  Hamilton. 

The  story:  Bianca  models  in  clay  and  makes  laces  for  a 
living.  She  accepts  an  opportunity  to  go  to  Paris  and  receive 
an  art  education,  promising  to  send  for  her  sister  Rosa  and 
mother.  A  secret  service  agent  betrays  Rosa,  and  Bianca 
hurries  home.  Upon  the  death  of  Rosa  she  swears  vengeance. 
She  promises  to  marry  Lavinne,  the  secret  service  agent,  if 
he  will  disclose  Rosa's  betrayer  and  is  horror  stricken  when 
Lavinne  shows  her  a  photograph  of  Etienne,  the  man  she 
loves.  He  comes  to  her  room  and  she  plunges  a  dagger  into 
his  breast.  Lavinne  forces  her  to  accompany  him  to  a  hotel 
and  there  Lavinne  scornfully  boasts  of  having  won  her  by 
trickery,  using  Etienne's  assumed  name  to  lure  Rosa  away 
from  home.  Lavinne's  valet  informs  the  police  that  he  is  a 
traitor  to  his  country  and  he  is  arrested.  Bianca  returns  to 
her  studio  to  find  Etienne  recovering  from  his  wound  and  they 
face  a  future  of  happiness. 


Roscoe  Arbuckle  in 

"HIS  WEDDING  NIGHT" 

Arbuckle-Paramount  comedy;  two  parts;  published  August  20 

With  pleasant  memories  of  "The  Butcher  Boy,"  "His 
Wedding  Night"  is  something  that  might  well  be  anticipated 
with  expectancy.  The  production  might  best  be  described  as 
being  a  "scream"  from  beginning  to  finish. 

Most  of  the  action  takes  place  in  a  combination  drug 
store  and  soda  parlor.  "Fatty"  loves  the  proprietor's  daugh- 
ter. Al.  St.  John  is  an  unconquerable  rival.  But  "Fatty" 
succeeds  in  impressing  the  girl  and  the  wedding  date  is  set.- 
A  special  messenger  brings  the  wedding  gown  and  the  bride. 


Roscoe  "Fatty"  Arbuckle  and  Support  in  Scene  from  "His  Wedding  Night." 
( Paramount- Arbuckle ) 

anxious  to  see  how  it  fits,  insists  that  the  messenger  put  it  on. 

Al.  makes  preparations  to  steal  the  bride  and  when  he 
sees  the  messenger  dressed  in  the  bridal  gown,  he  believes 
it  to  be  the  girl,  and  kidnaps  her.  They  dash  off  in  a  buggy 
followed  closely  by  "Fatty"  and  father  in  a  wagon  drawn  by 
a  mule.  When  the  girl  comes  to  look  for  her  wedding  gown 
and  hears  the  story,  she  jumps  onto  a  bicycle  and  also  enters 
the  chase. 

They  finally  all  arrive  at  the  minister's  and  after  a  scram- 
ble, "Fatty"  and  his  bride  are  married.  "Fatty"  gallantly  gives 
the  preacher  a  handful  of  bills  and  while  the  happy  preacher 
is  counting  his  money,  "Fatty"  produces  a  chloroform  bottle, 
chloroforms  the  preacher  and  takes  the  money  back. 

"His  Wedding  Night"  can  be  booked  with  confidence 
because  of  its  clean  humor. 


Lynchburg.  N.  C. — J.  Bryan  Craver,  former,  manager  of  the 
Broadway  Theater,  has  moved  to  Charlotte,'  N.  C,  where  he 
will  have  charge  of  two  theaters.  T.  W.  Ritch  will  manage 
the  Broadway.  Mr.  Ritch  is  a  veteran  theater  man  and  has 
already  assumed  his  new  duties.  R.  L.  Tupman  has  been  en- 
gaged as  organist  and  will  have  charge  of  the  musical  pro- 
gram at  the  Broadway. 


30 


EXHIBITORS  HERALD 


Shirley  Mason  in 

"THE  LADY  OF  THE  PHOTOGRAPH" 

Edison — K-E-S-E  drama;  five  parts;  published  August  27 

As  a  whole   Average 

Story   Fair 

Star   Petite 

Support   Sufficient 

Settings   ^..In  keeping 

Photography   .  Splendid 

In  the  first  place  "The  Lady  of  the  Photograph"  as  the 
title  of  a  production  handicaps  the  picture.  In  the  second 
place,  the  story,  though  interesting,  is  padded  to  such  an  extent 
that  continuity  of  action  is  lost.  However,  with  these  odds 
against  it  Shirley  Mason's  winning  personality  should  prove 
strong  enough  to  counterbalance  the  weak  parts. 

As  usual,  the  splendid  Edison  photography  stands  out 
significantly.  The  settings  are  in  keeping  with  the  story's 
action.  Raymond  McKee,  Royal  Byron,  'William  Calhoun, 
Jane  Harvey,  Dudley  Hill  and  Gerald  Pring  are  in  the  sup- 
porting cast. 

The  story:  John  Brown  is  anxious  to  enter  society  and, 
although  he  has  plenty  of  money,  all  the  mamas  with  eligible 
daughters  manage  to  keep  them  away  from  John.  John  meets 
Ferdinand  Latimer,  an  English  nobleman,  who  contemplates 
suicide  because  he  cannot  pay  his  bills.  John  promises  him  a 
large  sum  of  money  if  he  will  coach  him  in  etiquette  and  help 
him  win  Marjorie  Van  Dam.  Unfortunately,  Ferdinand,  too, 
loves  Marjorie.  Although  he  does  all  in  his  power  to  make 
Marjorie  appreciate  John,  Ferdinand  loses  out.  John,  dis- 
heartened, proposes  to  his  stenographer,  who  secretly  loves 
him,  and  they  are  married.  With  John  out  of  the  way,  Ferdi- 
nand proposes  to  Marjorie,  and  is  accepted. 


Marian  Swayne  in 

"THE  LITTLE  SAMARITAN" 

Erbograph-Art  Dramas  drama;  six  parts;  published  August  24 

As  a  whole  Intolerable 

Story   Drivelling 

Star   Mediocre 

Support  Just  Fair 

Settings   Poor 

Photography   In  keeping  with  the  story 

In  the  story  of  "The  Little  Samaritan,"  the  author,  Rev. 
Clarence  J.  Harris,  has,  according  to  the  advertising,  con- 
structed a  story  of  "simple  charm  and  delightful  appeal."  This 
should  read:  "simple  charm  for  simple  people."  In  fact,  the 
story  is  very  slight  and  poor.  It  concerns  a  $300-a-year  clergy- 
man, who  in  a  silk  hat  and  Prince  Albert  coat  comes  to  a 
sassafras  town  to  hold  services.  He  locks  himself  in  the  belfry 
and  otherwise  makes  an  ass  of  himself,  and  gets  away  with  it 
among  his  simple  parishioners. 

It  is  evident  that  Rev.  Harris  knows  country  parishes 
better  than  city  audiences  and  exhibitors.  On  the  speaking 
stage  nothing  but  an  egg  and  vegetable  net  would  have  enabled 
this  troupe  to  depart  in  peace,  and  then  it  would  have  been  in 
pieces.  It  is  like  trying  to  hang  a  calico  portiere  on  a  chintz 
public — it  cannot  be  done.  Perhaps  it  is  not  up  to  the  Rev. 
Harris,  for  maybe  an  inmate  wrote  the  titles.  Nevertheless, 
one  is  enough  to  illustrate.  Imagine  anything  but  a  bush 
leaguer  uttering  anything  like  this,  supposed  to  come  from  the 
lips  of  the  doughty  preacher:  "It  lays  between  you  and  I." 
It  seems  too  bad  to  inflict  such  poor  grammar  upon  the  young 
persons,  who  are  the  only  ones  who  can  be  induced  to  buy 
tickets  for  this  picture.  There  were  others,  but  this  one  was 
the  worst  of  the  lot. 

The  story  concerns  a  small  town,  peopled  by  bigoted, 
narrow-minded,  selfish  individuals,  who  pretend  to  be  Chris- 
tians. Here  lives  Lindy  Gray,  a  girl  of  good  impulses.  She 
is  disliked  by  the  girls  because  she  is  an  orphan,  and  gossips 
surround  her  with  calumny.  The  new  minister,  however,  be- 
friends her  and  helps  her.  He  sees  through  the  masks  worn 
by  his  congregation.  The  collection  money  is  stolen,  an  old 
negro  is  accused,  and  Lindy,  rather  than  see  him  go  to  jail, 
confesses  to  having  stolen  the  money  herself.  The  minister 
uses  the  incident  as  his  text  and  a  love  romance  follows,  in 
which  Lindy  and  the  minister  play  important  parts. 


OLIVE  THOMAS  STARTS  A  NEW  FILM 

"BROADWAY  ARIZONA"  FOR  TRIANGLE 


June  Caprice  in 

"EVERY  GIRL'S  DREAM" 

William  Fox  comedy-drama;  six  parts;  published  August  27 

As  a  whole  Entertaining 

Story   Whimsical  tale 

Star   Well  cast 

Support   Excellent 

Settings   Elaborate 

Photography   Good 

Holland  and  its  dikes  and  windmills  has  been  used  as 
the  back  ground  for  this  conventional  story,  which  makes  an 
acceptable  starring  vehicle  for  pretty  June  Caprice.  The  sub- 
titles are  all  in  verse.  Unique  settings  have  been  provided  and 
the  atmosphere  of  the  land  of  wooden  shoes  is  well  carried  out. 

June  Caprice  is  the  Gretchen  of  the  piece;  Harry  Hilliard 
is  Carl,  in  love  with  Gretchen;  Margaret  Fielding,  a  jealous 
minx,  in  love  with  Carl;  while  Marcia  Harris  is  a  domineering 
foster-mother  to  Gretchen  and  Dan  Mason  a  funny  Herr  Haas, 
the  rich  old  man,  who  would  marry  Gretchen.  A  very  preco- 
cious dog,  "Queenie,"  plays  an  important  part,  well.  The 
story  was  written  by  Adrian  Johnson  and  ably  directed  by 
Harry  Millarde. 

The  story:  Gretchen  lives  with  her  foster-mother,  Mrs. 
Van  Lorn.  She  is  the  town  pet  and  in  love  with  Carl,  a  wood 
chopper,  also  a  foster  child.  Herr  Haas,  the  town  capitalist, 
despite  his  fifty-nine  years,  wishes  Gretchen  to  marry  him, 
promising  Mrs.  Van  Lorn  he  will  lift  the  mortgage  on  her 
home.  She  bids  Gretchen  "forget  the  love  tales  of  Carl.  He 
has  nothing  else  to  give.  Marry  Herr  Haas  and  in  comfort 
live."  After  many  vicissitudes,  in  which  Gretchen  is  accused 
of  stealing  Herr  Haas'  mortgage,  also  a  bracelet  belonging 
to  Hulda,  which  Hulda  placed  in  Gretchen's  pocket.  She  is 
about  to  be  placed  in  the  stocks,  but  the  constable  is  ordered 
by  the  prince,  who  is  none  other  than  Carl,  to  place  the  vil- 
lainous Haas  therein  instead,  and  it  all  comes  to  a  pleasing 
end  when  Gretchen  marries  the  prince. 


Bessie  Love  in 

"WEE  LADY  BETTY" 

Triangle  comedy-drama;  five  parts;  published  August  26 

As  a  whole   Delightful 

Story   Entertaining 

Star   Fascinating 

Support   Excellent 

Settings   Carefully  selected 

Photography   Clear 

"Wee  Lady  Betty"  is  a  story  of  Ireland,  full  of  Irish  folk 
lore  and  lads  with  shillalahs,  ready  to  fight  at  the  drop  of 
the  hat.  There  are  castles  and  ghosts,  a  couple  of  good  fights, 
and  the  ever-winsome  wee  Bessie  Love  to  top  it  off.  This  is 
a  very  good  story,  with  strong  subtitles  and  excellent  direc- 
tion and  photography. 

Bessie  Love  is  the  "Wee  Lady  Betty"  of  the  story,  beloved 
by  the  fishermen,  who  resent  the  intrusion  of  a  New  Yorker 
who  has  come  to  claim  his  castle,  held  in  trust  by  Lady  Betty's 
father.  She  flits  through  the  story  and  looks  and  acts  every 
inch  the  little  mavoureen  she  is  supposed  to  be.  A  capable  cast 
is  in  support. 

The  story:  Wee  Lady  Betty  and  her  book-worm  father 
live  in  the  O'Reilly  castle,  overlooking  the  little  Irish  settle- 
ment. A  change  in  their  lives  comes  when  the  new  landlord 
arrives  from  America,  and  Lady  Betty  locks  her  father  in  an 
isolated  part  of  the  building  and  becomes  one  of  the  servants 
to  the  new  tenants.  She  frightens  intruders  away  by  hiding 
behind  an  old  armor  and  rattling  its  metal  arms.  The  villagers 
pick  a  quarrel  with  the  newcomer  and  she  exacts  a  promise 
from  them  to  be  law-abiding  or  they  will  be  jailed.  The  young 
O'Reilly  investigates  the  ghost  of  the  castle  and  finds  Lady 
Betty,  her  father  and  faithful  dog,  and  in  a  fierce  battle  with 
the  natives  is  saved  by  Betty  quelling  the  mob.  Of  course, 
the  fine  looking  young  man  falls  in  love  with  Betty  and  it  all 
ends  happily. 


THREE  NEW  PRODUCTIONS  FEATURING 

ETHEL  CLAYTON  ARE  NAMED  BY  WORLD 


Olive  Thomas,  who  has  just  completed  her  latest  Triangle 
picture,  "Broadway,  Arizona,"  for  publication  the  latter  part 
of  September,  will  start  work  next  week  on  a  new  play,  which 
she  has  selected. 


New  World-Pictures  Brady-Made,  in  which  Ethel  Clayton 
assumes  the  star  roles,  are  "The  Woman  Beneath,"  "The 
Dormant  Power"  and  "Easy  Money,"  all  of  which  will  be  pub- 
lished between  the  present  time  and  the  opening  week  of 
December.  Miss  Clayton's  popularity  with  World  fans  has 
gone  forward  with  such  momentum  that  she  is  obliged  to 
employ  two  secretaries  to  help  handle  her  correspondence. 


EXHIBITORS  HERALD 


31 


, 'WINNING  PAIR,"  A  GOLD  SEAL 

FEATURE  WITH  RUTH  STONEHOUSE 

HEADS  UNIVERSAL  PROGRAM  AUG. 


28 


"The  Winning  Pair,"  a  Gold  Seal  comedy-drama,  featuring 
Ruth  Stonehouse  and  Roy  Stewart,  heads  Universal's  regular 
schedule  of  films  for  August  28.  August  27,  Monday,  is  Butter- 
fly Day,  as  usual,  signaiized  by  the  assurance  of  "Straight 
Shooting,"  in  which  Harry  Carey  is  starred.  The  story  of 
"The  Leading  Pair"  details  the  adventures  of  Jack  Croft  and 
Beatrice  Moore,  son  and  daughter,  respectively,  of  two  gouty 
and  grouchy  shoe  manufacturers  formerly  business  partners, 
now  bitter  enemies,  following  some  trivial  difference  in  which 
neither  would  admit  himself  at  fault.  Jack  loves  Beatrice, 
but  the  parents  of  both  become  so  highly  indignant  when  they 
consider  the  mere  possibility  of  such  an  alliance.  Jack,  there- 
fore, sets  out  to  make  himself  independent  of  his  father  by 
showing  that  he  is  able  to  create  a  business  where  none  exisited 
before.  He  makes  a  brave  start,  but  is  threatened  with  disaster 
through  over-confidence.  Then  Beatrice,  who  makes  no  pre- 
tense of  being  a  business  genius,  happens  along  and  by  clear 
thinking  and  rapid  action  puts  over  the  deal  that  Jack  has 
fumbled  in  a  way  to  bring  the  tight-fisted  fathers  together 
on  common  grounds  of  admiration  for  her  prowess. 

Eddie  Lyons  and  Lee  Moran  will  also  be  seen  on  the 
same  day  in  a  Nestor  comedy  entitled  "The  Xight  Cap." 
Two-Reel  Comedy  for  August  29 

"Props,  Drops  and  Flops,"  a  two-reel  L-KO  comedy,  will 
be  the  offering  for  Wednesday,  August  29.  This  is  a  sketch 
of  life  behind  the  scenes  in  a  burlesque  theater  The  87th  issue 
to  the  Animated  Weekly  will  be  released  on  the  same  date. 

J.  Warren  Kerrigan  is  the  star  of  "Hands  in  the  Dark," 
the  feature  scheduled  for  Thursday,  August  20.  Kerrigan  is 
supported  by  Edith  Johnson.  The  story  has  to  do  with  a 
young  man  who  is  in  love  with  the  daughter  of  a  wealthy 
miser.  When  the  father  is  mysteriously  murdered  circum- 
stantial evidence  makes  it  apparentt  hat  Kerrigan  is  the  author 
of  the  crime.  The  manner  in  which  the  girl  in  the  case  solves 
the  mystery  of  her  father's  death,  incidentally  saving  her  lover's 
life,  adds  several  unusual  thrills  to  the  film. 

Laemmle  Author  of  Film 

William  Franey  will  be  seen  on  the  same  day  in  a  Joker 
comedy,  entitled  "Why  They  Left  Home."  This  clever  bur- 
lesque was  written  by  Carl  Laemmle  during  a  recent  visit 
to  Universal  City  at  Franey's  special  request,  and  bears  wit- 
ness to  Mr.  Laemmle's  versatility.  It  is  a  caricature  of  life 
behind  the  scenes  in  a  theater,  and  depicts  the  events  that 
take  place  during  the  production  of  a  melodrama  with  the 
rather  significant  title,  "The  Salary  of  Sin."  Franey  is  capably 
supported  by  Lillian  Peacock  and  Milburn  Moranti. 

"Scandal  Everywhere,"  a  Victor  comedy  featuring  Max 
Asher  and  Gladys  Tennison,  will  appear  Friday,  August  31. 
The  34th  issue  of  the  Screen  Magazine,  issued  simultaneously 
with  the  Asher  comedy,  will  contain  many  timely  subjects, 
including  pictures  of  the  new  food  conservation  work  of  the 
government. 

Eileen  Sedgwick  and  Fred  Church  will  be  featured  in  a 
two-reel  Bison,  entitled  "Jungle  Treachery."  to  be  issued 
Saturday,  September  1.  Gale  Henry  and  Milton  Sims  also 
will  be  seen  in  a  Joker  comedy.  "Busting  Into  Society."  The 
16th  issue  of  Current  Events  will  make  the  third  film  for  the 
day,  completing  the  week's  program. 


MUTUAL'S  "TWO-A-WEEK"  FEATURE 
PLAN  STARTS  SEPTEMBER  3  WITH 

"REPUTATION"  AND  "CHARITY  CASTLE" 


Edna  Goodrich  and  Mary  Miles  Minter  Are  Stars 
in  Initial  Plays  Under  New  Plan  Framed 
by  Freuler 


Mutual  opens  its  schedule  of  two  star  productions  a  week 
September  3,  when  it  will  issue  "Reputation,"  the  first  of  the 
series  of  feature  productions  starring  Edna  Goodrich,  the  stage 
star,  and  "Charity  Castle,"  the  first  of  a  new  series  of  Mutual- 
American  pictures,  featuring  Mary  Miles  Minter. 

The  studios  producing  features  for  Mutual  have  spent  a 
strenuous  summer  in  preparation  for  the  elaborate  plans  of 
John  R.  Freuler,  president  of  the  Mutual  Film  Corporation,  to 
put  into  the  market  two  five-reel  features  a  week.  Mr.  Freuler 
and  the  executives  of  the  various  producing  companies  have 
been  in  close  touch  all  trough  the  hot  season,  selecting  stories, 
supervising  direction  and  overseeing  the  most  minute  details  of 
production  that  there  would  be  no  hitch  in  the  "two  a  week" 
plan  and  that  the  standard  of  the  plays  would  conform  to  the 
high  standard  which  the  executive  chief  of  Mutual  had  laid 
down. 

"Reputation"  is  from  the  story  by  John  Clymer.  Miss 
Goodrich  carries  the  role  of  a  small-town  girl  who  goes  to  the 
city  to  "make  good"  and  returns,  unblemished,  but  with  a 
reputation.  The  play  is  admirably  suited  to  Miss  Goodrich's 
particular  talents. 

"Charity  Castle"  is  a  five  reel  dramatic  fantasy  in  which 
Marj^  Miles  Minter  plays  the  role  of  fairy  princess.  It  is 
another  modern  fairy  story,  different  to  a  marked  degree  from 
the  others  in  which  Miss  Minter  has  appeared  and  which  have 
been  successes. 

Mutual's  schedule  for  the  week  of  September  3  carries  one 
comedy,  a  one-reel  cub  starring  George  Ovey.  "Jerry  Tries 
Again"  shows  Jerry's  further  efforts  to  secure  a  bride  via  the 
want  ad  route.  Like  "Jerry's  Eugenic  Bride,"  applicants  fail, 
one  after  the  other,  until  a  particularly  fat  one  gets  by  the 
examining  board.  Jerry  is  saved  from  matrimony  when  he 
finds  that  the  regulations  of  the  eugenic  board  necessitate  his 
own  examination. 

Reel  Life  No.  71,  Mutual's  film  magazine,  for  September 
6th,  shows  a  watering  system  for  a  small  farm,  how  the  United 
States  government  handles  its  mail,  takes  visitors  on  a  visit  to 
a  skunk  farm  conducted  by  a  fifteen  year  old  girl,  and  shows 
how  the  five  senses  are  more  acutely  developed  by  business  and 
by  various  pleasures.  The  reel  carries  an  animated  drawing 
from  Life  entitled  "Fresh  Advances  in  the  Champagne  District." 

"Mutual  Weekly,"  the  weekly  news  reel,  will  carry,  in  addi- 
tion to  pictures  of  the  history-making  events  which  are  taking 
place  in  America,  glimpses  of  the  American  soldiers  in  their 
camp  in  France. 


Grace  De  Gerro,  aerial  star  of  the  Sells-Floto  circus,  has 
been  engaged  for  Keystone  comedies,  and  during  the  past  week 
put  the  girl  players  through  a  number  of  flying  ring  stunts  for 
a  new  comedy  being  filmed  under  the  direction  of  H.  Raymaker. 


JULIAN  ELTINGE,  THE  FAMOUS  FEMININE  IMPERSONATOR,  IN  SCENES  FROM  "COUNTESS  CHARMING" 


Three  Scenes  from  Julian  Eltinge's  First  Appearance  Before  the  Camera.  (Paramount) 


* 

32 


EXHIBITORS  HERALD 


IVAN  MOZUKIN,  ONE  OF  RUSSIA'S 

FOREMOST  DRAMATIC  ACTORS,  STARS 

IN  "PAINTED  DOLL,"  FIRST  ART  FILM 


Regarded  as  the  foremost  actor  in  Russia,  Ivan  Mozukin 
has  been  selected  by  the  Russian  Art  Film  Corporation  as  the 
first  personality  to  be  introduced  to  American  theater-goers  in 
the  new  repertory  of  the  films  which  N.  S.  Kaplan  has  brought 
from  the  studios  of  the  noted  Moscow  Art  Theater.  Mozukin 
will  have  the  leading  role  in  "The  Painted  Doll,"  a  powerful 
dramatic  drama  in  which  minor  roles  will  be  played  by  other 
prominent  players — Natalia  Lesienko  and  Tanya  Fetner. 


One  of  the  big  scenes  from  "The  Painted  Doll,"  Russian  Art  Film  Cor- 
poration's Picture,  featuring  Ivan  Mozukin 


Practically  all  of  Mozukin's  artistic  career  has  been  spent 
in  Moscow,  dictated  by  the  system  under  which  art  is  fostered 
and  developed  in  Russia.  As  a  product  of  this  system  Mozu- 
kin was  taken  at  early  age  and  trained  at  the  expense  of  his 
government,  which  now  demands  that  he  restrict  his  talents 
to  home  consumption. 

"The  Painted  Doll"  will  present  Mozukin  as  a  famous  en- 
gineer with  a  record  of  achievement  in  big  things.  His  wife 
frowns  on  his  professional  success  because  he  does  not  share 
her  social  aspirations.  They  are  separated  for  long  periods  and 
during  one  of  these  periods  he  becomes  fascinated  with  the 
pretty  wife  of  one  of  his  plodding  subordinates.  So  great  is  his 
infatuation  for  her  that  he  even  murders  the  husband  so  that 
he  may  have  no  rival.  Then  his  wife  gives  birth  to  a  son  and 
he  transfers  all  his  affection  and  ambitions  to  the  boy.  But 
he  cannot  forget  the  other  woman,  nor  his  crime  and  the  tor- 
ture finally  brings  the  film  story  to  an  intensely  dramatic  cli- 
max and  he  becomes  insane. 

Arrangements  are  practically  completed  for  the  first  show- 
ing to  the  trade  qf  "The  Painted  Doll"  and  other  features  of 
the  Russian  repertory. 


"FLY-COP,"  NEW  BILLY  WEST  COMIC 

CALLED  BEST  OF  KING  BEE  PLAYS 


The  latest  Billy  West  Comedy  is  probably  the  best  film 
that  the  King  Bee  Company  has  yet  turned  out.  The  plot,  for 
farce  comedy,  is  unique,  it  is  said. 

Billy  West  is  the  "boob"  of  the  town  police  force,  and 
for  that  reason  is  sent  to  obtain  evidence  on  a  ladies'  gambling 
den,  which  the  police  commissioner  doesn't  want  to  raid.  He 
takes  off  his  uniform  and  becomes  a  "fly-cop,"  which  is  the  title 
of  the  picture.  Accidentally,  and  quite  unexpectedly,  he  obtains 
the  evidence,  and  then,  without  reporting  to  anybody,  attempts 
to  make  the  raid  single-handed.  In  doing  this,  he  finds  himself 
in  grave  difficulties  with  the  rest  of  the  force,  but  after  many 
comical  mishaps  emerges  triumphant,  and  is  appointed  chief-of- 
police  by  the  mayor. 


"HUMILITY"  AND  "LOYALTY"  FEATURES 

BEING  HANDLED  BY  BERNSTEIN  NOW 

IN  N.  Y.  READY  FOR  DISPOSITION 


Isadore  Bernstein,  of  the  Bernstein  Film  Productions,  has 
arrived  in  New  York  for  the  purpose  of  disposing  of  two  big 
features,  "Humility"  and  "Loyalty,"  which  he  recently  com- 
pleted. 

His  agents,  Shepard  and  Van  Loan,  now  are  negotiating 
with  several  persons  for  the  sale  of  these  features,  and  will 
probably  have  some  interesting  announcements  to  make  within 
the  next  few  days.  While  both  are  up  to  the  Bernstein  stand- 
ard of  photography  and  direction,  "Loyalty"  seems  to  be  the 
favorite  at  the  present  moment,  for  it  deals  with  the  drug  evil 
and  has  one  of  the  finest  characterizations  of  a  "dope"  fiend 
ever  seen  on  the  screen,  it  is  said.  It  should  be  a  big  box-office 
attraction  for  this  reason. 

The  cast  includes  Betty  Brice,  Murdock  McQuarrie,  Jean 
Hathaway  and  Jay  Morley,  who  gives  the  excellent  impersona- 
tion of  "Hugh  Gordon,"  a  man  who  is  addicted  to  the  drug 
habit. 

The  story  centers  around  James  Randall,  a  prominent 
and  successful  theatrical  producer,  who  is  rehearsing  his  latest 
comedy.  The  company  are  all  assembled  on  the  stage  when 
the  prima  donna  becomes  enraged  over  some  fancied  slight, 
and  refuses  to  continue  with  the  rehearsal.  She  leaves  the 
theater  in  a  temper,  and  Randall  sends  for  the  little  understudy, 
Nell  Woodward,  to  read  the  lines.  This  is  the  opportunity 
that  Nell  has  been  hoping  for,  and  instead  of  reading  the  lines 
she  sings  them  so  beautifully  that  Randall  and  the  entire 
company  are  amazed.  Randall  sees  in  the  little  girl  the  mak- 
ing of  a  prima  donna,  and  engages  her  for  the  role  with  one 
stipulation — that  she  is  not  to  marry  during  the  life  of  her 


A   scene   from   the    Bernstein    Film,   "Humility,"    featuring  Betty  Brice 
(Bernstein   Film  Productions) 


contract.  Randall's  interest  in  the  girl  is  purely  a  business 
proposition — she  is  one  of  the  much-talked-of  "finds"  dreamed 
of  by  theatrical  producers.  The  story  from  this  point  is  carried 
to  a  fitting  dramatic  climax. 


FILMS  OF  ITALIAN  BATTLE  FRONT 

ARE  LACKING  IN  ACTION 


"The  Italian  Battlefront,"  the  official  war  films  of  the 
Italian  government,  being  issued  in  four  parts,  while  artistic, 
are  woefully  lacking  in  action.  They  would  make  popular 
travelogue  subjects,  but  in  these  days  of  meritorius  war  pic- 
tures, filled  with  close-to-the-lines  scenes,  anything  put  out 
with  a  war  picture  caption  has  to  be  not  only  good,  but 
"different." 

These  Italian  pictures  are  different  only  because  they  are 
Italian  and  are  entirely  devoid  of  interest  as  war  films,  having 
been  made  by  a  man  with  wonderful  technique  as  a  landscape 
artist,  but  lacking  the  essential  qualifications  of  a  camera  artist. 

There  will  be  no  great  rush  to  see  this  panorama  except 
perhaps  by  foot-cover  specialists  and  "tonsorial  ambassadors." 
The  pictures  may  contain  a  great  "human,  dramatic  notes," 
but  it  will  soon  go  to  protest. 


EXHIBITORS  HERALD 


33 


THE  FILM  STOCK  MARKET 

By  PAUL  H.  DAVIS  &  COMPANY 
Chicago 


Bid  Asked 


American  Film  Company                                      65  70 

Lincoln  Film  Corporation,  pfd                             80  90 

Lone  Star  Corporation,  pfd                                   99  101 

Lone  Star  Corporation,  com                                    20  23 

Mutual  Film  Corporation,  com                               13  16 

Mutual  Film  Corporation,  pfd                                IS  21 

New  York  Motion  Picture  Corporation   60 

North  American  Corporation,  com   20 

States  Film  Corporation,  com   20 

Thanhouser  Film  Corporation                               40  60 

Triangle  Film  Corporation                                       l§^s  1~A 

World  Film  Corporation                                           H  7A 


Quotations  August  28,  1917. 
This  department  will  furnish,  on  request,  such  statis- 
tics as  are  available  concerning  the  above  or  other  mo- 
tion picture  stocks,  providing  such  request  does  not  call 
for  an  expression  of  opinion  concerning  the  policy  of  the 
companies  or  the  future  prices  of  the  stocks. 


^iiiiiiiiiiiiiiiiiiiiiiMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii  ny- 

1  J.  B.  SARDY  &  CO.  | 

=  Film  Stocks  Bonds  Investments  = 

=  131  South  La  Salle  Street  = 

§j     Telephone  Majestic  7640  CHICACO,  ILLINOIS  E 

niiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiir? 


OFFICIAL  CUT-OUTS  MADE  BY  THE 
CHICAGO  BOARD  OF  CENSORS 


Warren,  "Souls  Redeemed" — Adult  only  permit.  Reel  1,  subtitle,  "For 
their  incestuous  transgression  expelled."  Reel  5,  man  whispering  in  woman's 
ear  and  getting  face  slapped;  woman  resenting  man's  questionable  proposal; 
subtitles:  "I  don't  care  to  lend  money,  I  prefer  to  give  it";  "Isn't  it  a  case 
of  whom  you  value  most — your  husband  or  yourself?"  "Remember  your 
husband  is  dying";  woman  accepting  money  from  man.  Reel  »i,  subtitle: 
"A  life  to  be  saved.  A  soul  to  be  damned";  scenes  of  beating  man  and 
woman  at  tree  and  dead  bodies.  Reel  7,  subtitle:  "To  save  my  husband's 
life — that  man — but  I  can't";  "You  cheat — you  cheat — you  took  my  money," 
and  scene  of  woman  returning  money  to  man. 


World,  "The  Tides  of  Fate" — Four  scenes  in  which  mounted  police 
are  killed;  closeup  of  biting  man's  hand. 


Selig,""A  Trip  to  Chinatown" — Lighting  and  smoking  opium  pipe;  flash 
all  oriental  dance  scenes;  seven  snake  scenes;  women  diving. 


Magnet,  "An  Actress'  Redemption" — Man  shooting  girl. 


Selig.  Selig  World  Library  No.  14 — All  snake  scenes. 


Pasquali — "The  Gambler's  Revenge" — Theft  of  documents. 


Essanay,  "The  Uneven  Road" — Subtitles:  "I'll  give  you  all  the  money  you 
need  and  more";  "Honor,  even  life  itself,"  etc. 


Ideal,  "Avarice" — Shooting  at  man  in  cellar. 


Bluebird,  "The  Charmer" — All  scenes  of  nude  children  in  water  where 
sex  is  clearly  discernable. 


Bison,  "Squaring  It" — Flash  three  fair  scenes;  eleven  holdup  scenes;  three 
struggle  scenes  between  man  and  girl. 


Butterfly.  "The  Lair  of  the  Wolf" — Subtitle:  "And  if  it  had  been  your 
awn  daughter  you  would  have  done  the  same." 


Friedman,  "A  Mormon  Maid" — Subtitles:  "I  am  not  a — ";  "You  have 
scoffed  at  our  faith — now  you  will  pay." 


World.  "The  Marriage  Market" — Man  shooting  other  man  and  vision  of 
ame;  suicide  scene. 


Ramo,  "Thou  Shalt  Not" — Shooting  old  man;  shooting  Dawson;  stealing 
money  from  dead  man. 


Fox,  "A  Domestic  Hound" — Dropping  key;  pulling  man  into  room; 
throwing  corset;  man  with  girl's  corset  on  his  lap;  thumbing  nose;  flash 
scene  ot  girl  in  bathing  suit. 


Triangle,  "His  Uncle  Dudley" — Three  scenes  of  maid  showing  her 
underwear;  woman  kicking  man  and  flipping  skirt  at  him;  maid  pulling  up 
skirts  before  kicking  man;  prodding  woman  with  spear;  four  scenes  showing 
man  and  woman  on  bed;  woman  thumbing  nose. 


Metro,  "To  the  Death" — Two  scenes  of  woman  with  dagger  taking  oath 
of  vengeance  at  altar. 


Goldwyn,  "Baby  Mine" — View  of  money. 


Fox,  "A  Soft  Tenderfoot" — Six  closeups  of  painting  showing  back  view 
of  nude  woman. 


Star,  "The  Untamed" — First  two  snake  scenes  in  second  reel. 


Horkheimer,  "Bab  the  Fixer" — Girl  at  table  thumbing  nose. 


Famous  Players.  "The  Mysterious  Miss  Terry" — Policeman  looking  at 
statue;  three  holdup  scenes;  four  holdup  scenes  and  shooting  scene;  man 
looking  at  statue. 


E.  S.  Film,  "The  Great  European  War  of  13  Nations" — Scenes  showing 
the  massaging  of  arm  and  leg  stumps;  scenes  of  cripples  walking  on  artificial 
legs. 


Pathe,  "The  Mad  Lover" — Subtitle:  "High  Noon."  and  entire  scene 
of  cupid  at  bedroom  door;  letter  to  girl's  aunt  ending,  "and  it's  not  my 
fault";  boots  at  bedroom  door. 


OGDEN  PICTURES  CORP.  ENGAGES 

G.  W.  BEYNON  TO  WRITE  MUSIC 

SCORE  FOR  "LUST  OF  AGES"  FILM 


The  Ogden  Pictures  Corporation  has  engaged  Geo.  W. 
Beynon  to  prepare  a  complete  and  original  musical  score  for 
the  production,  "The  Lust  of  the  Ages,"  in  which  Lillian 
Walker  is  starred.  Mr.  Beynon,  after  viewing  the  picture, 
stated  that  of  the  hundreds  of  musical  scores  prepared  by  him 
he  does  not  recall  a  single  photoplay  production  which  lends 
or  adapts  itself  to  so  much  originality  as  this  production.  The 
score  is  for  an  orchestra  ranging  from  four  to  forty  pieces. 

The  distribution  of  the  musical  score  is  just  one  of  many 
novel  advertising  features  issued  in  connection  with  "The  Lust 
of  the  Ages."  A  film  card  containing  a  reproduction  of  a  chest 
of  gold,  around  which  are  cubes  or  frames  of  positive  film, 
being  scenes  from  the  production,  which  are  beautifully  tinted 
and  toned,  is  an  added  novelty.  These  film  cards,  when  hung 
in  the  lobby,  or  in  front  of  an  electric  bulb,  will  give  an  unusual 
effect  to  those  viewing  it,  and  is  also  employed  by  film  salesmen 
handling  the  production  in  order  to  present  to  theater-goers  in 
concrete  form  an  idea  of  the  beauty  of  photography,  tinting  and 
toning  and  the  massiveness  of  interior  settings  and  the  scenery 
employed  in  the  production. 

A  heavy  circular  cardboard,  ten  inches  in  diameter,  con- 
taining on  one  side  a  reproduction  of  a  twenty  dollar  gold 
piece  and  on  the  other  side  a  picture  of  Lillian  Walker,  is  an 
unusual  window  card,  issued  in  connection  with  the  producton. 
This  replica  of  the  twenty  dollar  gold  piece  can  be  devoted  to 
various  uses,  as,  for  instance,  tacking  them  on  the  four  corners 
of  the  lithographs  and  billboards,  hanging  them  in  lobbies, 
putting  them  in  windows  of  stores  and  nailing  them  to  tele- 
graph poles  and  other  places.  A  further  novelty  consists  of 
an  advance  trailer,  which,  contrary  to  usual  trailers,  does  not 
contain  altogether  scenes  from  the  film,  but  various  poses  of 
Miss  Walker  in  various  characters  showing  the  wide  range  of 
her  versatility  in  make-up. 


THIS  WEEK  AT  DOWNTOWN 
CHICAGO  THEATERS 


ALCAZAR — Fox.  "Every  Girl's  Dream,"  with  Tune  Caprice;  Triangle. 
"Wee  Lady  Betty,"  with  Bessie  Love;  Yitagraph.  "Mary  Jane's  Pa,"  with 
Marc  MacDermott;  Triangle.  "The  Grafters."  with  Jack  Deveraux;  Artcraft. 
"Broadway  Jones,"  with  George  M.  Cohan;  Metro.  "Under  Handicap,"  with 
Harold  Lockwood;  Yitagraph,  "Transgression,"  with  Earle  Williams. 


BIJOU  DREAM— World,  "The  Marriage  Market,"  with  June  Elvidge. 


BOSTON— Triangle,  "Wee  Lady  Betty,"  with  Bessie  Love;  Yitagraph. 
"Mary  Jane's  Pa,"  with  Marc  MacDermott:  Triangle,  "The  Grafters,"  with 
Jack  Deveraux;  Artcraft,  "Broadway  Jones."  with  George  M.  Cohan;  Metro. 
"Under  Handicap."  with  Harold  Lockwood;  Yitagraph,  "Transgression,"  with 
Earle  Williams;  Fox,  "Soul  of  Satan,"  with  Gladys  Brockwell. 


CASTLE — Artcraft,  "Down  to  Earth,"  with  Douglas  Fairbanks. 


COLONIAL— Goldwyn,  "Polly  of  the  Circus,"  with  Mae  Marsh. 


ORPHEUM— Triangle.  "Wee  Lady  Betty,"  with  Bessie  Love;  Metro. 
"Law  of  the  Land."  with  Mme.  Petrova;  World.  "Betsy  Ross,"  with  Alice 
Brady;  Metro,  "Under  Handicap,"  with  Harold  Lockwood;  Mutual  "Charity 
Castle,"  with  Mary  Miles  Minter. 


PLAYHOUSE— Bluebird,  "Mother  o'  Mine,"  with  Ruth  Clifford. 


ROSE — Artcraft,  "Down  to  Earth,"  with  Douglas  Fairbanks. 


STUDEBAKER — Fox,  "The  Honor  System,"  with  Miriam  Cooper. 


ZIEGFELD — Ivan,  "The  Sin  Woman,"  with  Irene  Fenwick. 


34 


EXHIBITORS  HERALD 


KYNE'S  STORY  "A  MAN'S  MAN,"  STARRING  KERRIGAN 
ENTHUSES  PARALTA  OFFICERS  AT  FIRST  SHOWING 


Film  Romance  in  Seven  Parts  to  Be  Published  Through  Triangle  in 
September  Contains  Battle  Scenes;  Set  in  U.  S.  and 
Central  Republic 


Carl  Anderson,  president  of  Paralta 
Plays,  and  other  officers  and  directors  of 
that  corporation  have  seen  a  run  of  the 
first  print  of  J.  Warren  Kerrigan's  pro- 
duction of  Peter  B.  Kyne's  "A  Man's 
Man."  They  express  their  approbation 
in  very  enthusiastic  terms. 

This  production  will  be  shown  in  seven 
parts.  The  first  two  reels  relate  the 
incidents  occurring  in  the  United  States 
and  five  reels  picture  the  events  of  the 
story  occurring  in  the  imaginary  Central 
American  republic  of  Sobrante.  There 
are  some  battle  scenes  in  the  last  two 
reels,  but  they  are  not  sufficiently  dom- 
inant to  overshadow  the  sentimental  in- 
terest. On  the  contrary,  they  really  only 
form  an  heroic  background  to  a  very 


fascinating  love  interest  between  the 
parts  Mr.  Kerrigan  and  Lois  Wilson  act. 

It  is  predicted  that  "A  Man's  Man"  is 
going  to  prove  a  woman's  play,  in  that  it 
should  appeal  to  the  women  patrons  of 
theaters. 

Some  interesting  character  work  is 
done  by  Ida  Lewis  as  "Mother  Jenks" 
and  Ed.  Coxen,  as  the  Irish  tramp,  "John 
Cafferty,"  whom  the  Sobranteans  call 
"Senor  Juan  Caffetero."  These  parts  are 
strong  character  roles  and  figure  most 
conspicuously  in  the  development  of  the 
story. 

"A  Man's  Man"  will  be  published 
through  the  Triangle  Distributing  Cor- 
poration in  September.  Prior  to  publica- 
tion a  special  invitation  showing  will  be 
made. 


EFFICIENCY  EDGAR'S  COURTSHIP"  WITH  HOLMES 
FOR  SEPT.  3,  LEADS  ESSANAY'S  FALL  PROGRAM 


Five-Reeler  Tells  of  Young  Man's  Endeavors  to  Win  Girl  by  Business 
Methods;  Other  Autumn  Features,  With  Well  Known 
Players  Named 


The  Essanay  fall  program  will  be 
headed  by  "Efficiency  Edgar's  Court- 
ship," in  which  Taylor  Holmes  is  starred. 
The  story  is  in  five  parts  and  tells  of  a 
young  man's  endeavors  to  win  his  heart's 
desire  by  strictly  business  methods.  It 
will  be  published  September  3. 

October  Film  Named. 

Mr.  Holmes  will  appear  in  October  in 
"A  Fool  For  Luck,"  a  comedy-drama 
adapted  from  the  story  by  Kennett  Har- 
ris entitled  "Talismans,"  published  in  the 
Saturday  Evening  Post.     This  will  be 


followed  by  "Two  Bit  Seats"  in  Novem- 
ber, another  adaptation  from  a  magazine 
story. 

Bryant  Washburn,  whose  "Skinner" 
pictures  have  met  with  such  universal 
success,  will  appear  in  another  comedy- 
drama  entitled  "The  Fibbers"  in  Septem- 
ber. 

"Pants"  Appears  Sept.  10. 

Little  Mary  McAlister's  first  big  star- 
ring vehicle,  "Pants,"  will  be  issued  on 
September  10,  and  the  little  player  is 
scheduled  to  appear  in  another  comedy- 
drama  in  five  parts  in  October. 

Two  reel  adaptations  of  George  Ade's 
fables  in  slang  will  be  published  by  the 
Essanay  Company,  one  each  week 
through  the  General  Film  Service. 


FUN-ART  FILM  CO. 

TO  MAKE  TWO-REEL 
COMEDY  SERIES 


The  Fun-Art  Film  Company  has  been 
organized  by  Harry  I.  Garson,  who  is 
also  personal  manager  for  Clara  Kimball 
Young,  to  produce  a  series  of  two-reel 
pictures.  Mr.  Garson  has  signed  a  con- 
tract for  five  years  with  the  well  known 
vaudeville  team  of  Ray  and  Gordon 
Dooley. 

The  comedies  will  be  known  as  the 
"Dobley  series,"  and  it  is  Mr.  Garson's 
belief  that  he  has  a  real  find  in  this  team 
of  clever  artist,  who  are  nineteen  and 
twenty  years  of  age  respectively.  The 
first  film  will  be  published  sometime  in 
September. 


UNIVERSAL  SIGNS 

ROSEMARY  THEBY 
FOR  NEW  COMEDIES 


Will  Appear  in  Farce  Films  With 
Lyons  and  Moran 


Rosemary  Theby  has  signed  a  contract 
with  Universal  to  appear  in  a  series  of 
comedies  with  Eddie  Lyons  and  Lee 
Moran.  This  will  be  the  second  time 
that  Miss  Theby  has  appeared  under  the 
big  "U"  banner. 

Previous  to  her  present  connection,  she 
appeared  in  a  series  of  comedies  under 


ROSEMARY  THEBY 

(Universal) 

the  direction  of  Harry  Myers  which 
gained  wide  popularity.  Miss  Theby 
may  also  be  featured  in  dramatic  roles 
after  she  has  completed  the  work  already 
laid  out. 

It  is  safe  to  expect  that  she  will  pro- 
duce equally  new  and  effective  charac- 
terizations under  the  present  working  ar- 
rangement with  Universal. 


MME.  PETROVA  TO  POSE 

FOR  BOOK  COVER  ARTISTS 


Mme.  Olga  Petrova,  who  recently 
formed  her  own  company  for  the  produc- 
tion of  her  own  pictures  in  her  own  stu- 
dio is  spending  the  short  time  remaining 
before  September  3,  when  she  will  begin 
work,  in  sitting  for  oil,  water-color  and 
pastel  portraits  by  several  prominent  art- 
ists. A  beautiful  pastel  of  Petrova,  by 
Neysa  McMein,  the  well-known  magazine 
cover  artist,  will  be  reproduced  on  the 
cover  of  the  November  issue  of  Mc- 
Clure's  Magazine. 


EXHIBITORS  HERALD 


35 


SYNOPSES  OF  CURRENT  RELEASES 


GENERAL 


"In  After  Years" — September  1  (one- 
reel  Selig  drama,  with  Eugenie  Bess- 
erer). — Lucille  Danvers  is  a  woman 
whose  youthful  loveliness  and  charm 
succumb  to  the  ravages  of  time.  She 
surmounts  the  petty  jealousies  and  am- 
bitions of  so-called  prestige  and  interests 
herself  in  bringing  comfort  and  happi- 
ness to  those  who  have  known  nothing 
but  poverty  and  drudgery. 


"Pioneer  Days" — August  27  (two-reel 
Selig  drama,  with  Adrienne  Kroell). — 
The  story  is  laid  during  the  days  in  1812 
when  England  and  the  United  States 
were  at  war  and  England  endeavored  to 
devastate  what  was  then  the  northern 
frontier.  The  Fort  Dearborn  massacre 
and  other  thrilling  events  are  presented 
in  the  production. 


"Outcast" — September  10  (six-reel  Em- 
pire drama,  with  Ann  Murdock). — Miriam, 
a  beautiful  young  girl,  is  betrayed  by  a 
handsome  adventurer,  who  deserts  her 
to  .marry  an  old  woman  with  money. 
After  the  birth  of  her  baby,  Miriam  takes 
to  the  streets  in  order  to  support  the  baby, 
but  it  dies.  Despairing  of  any  future  for 
herself,  Miriam  becomes  a  courtesan  and 
later  the  mistress  of  Geoffrey  Sherwood, 
who  has  been  jilted  by  his  fiancee.  Mir- 
iam hopes  that  Sherwood  will  marry  her, 
but  this  hope  seems  to  lessen.  How- 
ever, when  his  fiancee  marries  another 
man,  Sherwood  marries  Miriam. 


"The  Bride's  Silence" — September  10 
(five-reel  American  drama,  with  Gail 
Kane). — The  Standish  family  is  proud  of 
the  name  and  when  young  Nathan  Stan- 
dish  is  murdered,  Sylvia,  his  sister,  al- 
lows Bobbins,  the  footman,  to  be  accused 
of  the  murder,  while  in  her  heart  she 
believes  a  Standish  committed  the  mur- 
der. She  and  the  district  attorney  are 
married  and  when  a  detective  takes  up 
the  case  of  the  murder  she  becomes 
frightened.  However,  the  Standish  name 
is  cleared  and  Bobbins  exonerated  when 
a  girl  suicide  confesses  to  the  murder, 
saying  young  Standish  had  betrayed  her 
and  she  sought  revenge. 


MUTUAL 


"Charity  Castle" — September  3  (five- 
reel  American  drama,  with  Mary  Miles 
Minter). — Charity  and  her  little  brother 
are  sorry  for  Merlin  Durand,  because 
his  miserly  millionaire  father  has  turned 
him  away.  Charity  and  her  brother  go 
to  the  Durand  castle  to  intercede  for 
the  son,  but  they  find  the  castle  is  not 
inhabited.  They  invite  a  few  of  their 
friends  up  and  are  having  a  good  time, 
when  the  ogre,  as  the  elder  Durand  is 
known,  enters.  At  first  he  is  furious,  but 
the  efforts  of  Charity  championing  his 
son  win  the  old  man  and  all  ends  hap- 
pily. 

"Jerry  Tries  Again" — September  6 
(one-reel  Cub  comedy,  with  George 
Ovey). — Not  being  successful  the  first 
time  to  get  a  wife,  Jerry  tries  again,  but 
every  candidate  is  rejected  by  the  eu- 
genic bureau.  Jerry  writes  and  asks  six 
girls  to  meet  him  at  the  same  time.  He 
takes  all  six  to  the  eugenic  bureau  and 
all  are  rejected,  except  one.  Jerry  takes 
the  maiden  to  the  minister  and  the  min- 
ister demands  his  eugenic  certificate. 
Jerry  goes  to  the  bureau,  but  is  imme- 
diately rejected. 


UNIVERSAL 


"Who  Was  the  Other  Man?"— Sep- 
tember 2  (five-reel  Butterfly  drama,  with 
Francis  Ford). — YValbert,  a  member  of 
the  United  States  Secret  service,  and 
Schumann,  a  member  of  the  German  se- 
cret service,  resemble  each  other  so 
much  that  Walbert  is  mistaken  for  Schu- 
mann. Through  this  deception  Walbert 
is  able  to  round  up  the  members  of  the 
Black  Legion  and  prevent  valuable  pa- 
pers from  getting  away  from  the  United 
States  government. 

"The  Empty  Gun"  —  September  4 
(three-reel  Gold  Seal  drama,  with  Lon 
Chaney). — Frank  and  Jim  both  love 
Mary.  Frank  is  successful  in  winning 
the  girl's  love  and  they  make  their  home 
in  a  shack  in  a  western  mining  town. 
Frank  possesses  some  gold  which  must 
leave  on  the  night  train.  A  terrific  storm 
arises  and  the  train  is  many  hours  late. 
The  depot  master  will  not  accept  the 
gold,  and  so  Frank  takes  it  home. 
Dressed  as  a  tramp  he  returns  to  his 
shack  and  steals  the  gold.  Mary  fires  at 
him  just  as  Jim  enters  the  door.  Jim 
and  Frank  struggle  in  the  dark  and,  as 
Jim  is  about  to  be  beaten,  Mary  fires 
again  and  Frank  drops  to  the  floor,  dead. 

"Looking  'Em  Over" — September  4 
(one-reel  Nestor  comedy,  with  Eddie 
Lyons  and  Lee  Moran). — Eddie  and 
Lee,  both  married,  decide  to  go  to_  a 
cafe.  Lee's  wife's  brother  arrives  with 
a  friend  and  they  take  the  two  wives  to 
the  same  cafe.  The  husbands  become 
jealous  and  put  on  waiter's  clothes  and 
watch  their  spouses.  As  they  see  the 
men  pay  their  wives  more  and  more  at- 
tention, they  decide  it  is  time  to  put  a 
stop  to  it  and  crown  the  men  with  dishes 


of  soft  food.  After  a  general  melee, 
wifie  explains  to  Lee  that  it  is  only  her 
brother. 

"Officer,  Call  a  Cop" — September  6 
(one-reel  Joker  comedy,  with  William 
Franey). — Evelyn  Dale  is  kidnapped  by 
some  Chinamen.  Sweeney,  the  officer, 
sees  this  and  determines  to  rescue  her. 
but  he  is  sent  in  another  direction  by 
the  Chinese  people.  He  markes  another 
attempt  to  rescue  the  girl  and  is  knocked 
on  the  head.  When  he  comes  to,  he  is 
offered  a  pipe  and  pill  by  the  China- 
men and,  not  suspecting,  accepts  both. 
\\  hen  Mr.  Dale  arrives  on  the  scene  and 
is  ready  to  give  Sweeney  a  reward  for 
his  bravery,  the  opium  pipe  falls  out  of 
his  coat  and  he  is  locked  up  with  the 
rest  of  the  opium  smokers. 

"A  Dream  of  Egypt" — September  6 
(two-reel  feature,  with  Lena  Baskette). 
— Little  Lena  Baskette  has  a  passion  for 
dancing  and  when  her  father  brings 
home  a  statue  of  a  beautiful  dancing 
girl  Lena  is  charmed  with  it.  That  even- 
ing she  dreams  that  she  is  a  poor  Egyp- 
tian dancing  girl,  that  her  mother  is  her 
sister  and  her  father  her  mother's  sweet- 
heart. Her  sister  is  captured  by  an 
Egyptian  prince  for  his  harem  and  the 
little  girl  goes  to  the  palace  to  plead  for 
the  return  of  her  sister.  She  dances  for 
the  prince  and  he  lets  the  sister  go,  but 
keeps  the  little  dancer.  The  sweetheart 
arrives  with  the  guards  and  both  are  res- 
cued only  after  Lena  has  fallen,  ex- 
hausted with  dancing,  at  the  feet  of  the 
prince.  She  awakens  to  find  herself  on 
the  floor. 

"The  Curse  of  a  Flirting  Heart" — Sep- 
tember 7  (two-reel  Victor"  comedy,  with 
Max  Asher). — Mr.  Max,  being  fond  of 
flirting,  Mrs.  Max  decides  that  she,  too, 
can  flirt.  She  goes  to  the  park  and  sits 
behind  her  umbrella.  Her  husband 
comes  along  and  starts  a  flirtation. 
When  he  discovers  his  mistake  he  runs 
away  and  flirts  with  a  neighbor.  They 
go  to  the  motion  picture  theater.  Mrs. 
Max  and  the  neighbor's  husband  go,  too. 
At  the  theater  pictures  of  local  happen- 
ings are  shown,  among  them  Mr.  and 
Mrs.  Max  flirting  with  each  other.  They 
decide  to  abandon  flirting. 

"A  Gale  of  Verse" — September  8  (one- 
reel  Joker  comedy,  with  Gale  Henry). — 
Lizzie  is  anxious  to  sell  her  poetry  to 
the  town  newspaper,  but  is  not  success- 
ful. Her  father  offers  a  large  reward 
if  the  editor  can  get  her  to  return  to  the 
farm.  The  editor  and  the  reporter  plot 
to  frighten  the  girl,  but  she  overhears 
the  plot.  She  is  successful  in  landing  a 
gang  of  counterfeiters  in  the  hands  of 
the  law.    The  reporter  marries  Lizzie. 

"The  Lure  of  the  Circus" — September 
8  (two-reel  Bison  comedy-drama,  with 
Eileen  Sedgwick). — Bud  is  anxious  to 
become  a  lion  tamer  and  Lilly,  his  sweet- 
heart, a  bareback  rider.  They  learn  that  • 
a  circus  is  in  need  of  a  bareback  rider 
and  animal  trainer.    Both  apply  and  get 


36 


EXHIBITORS  HERALD 


the  positions.  But  after  many  hardships 
both  are  glad  to  get  back  to  their  orig- 
inal positions  and  forget  about  working 
in  a  circus. 


GREATER  VITAGRAPH 


TRIANGLE 


BLUEBIRD 

"The  Charmer" — August  27  (five-reel 
Bluebird  drama,  with  Ella  Hall).— After 
a  trans- Atlantic  liner  had  been  torpe- 
doed by  an  enemy,  Ambrosia  Lee  is  left 
an  orphan.  She  lands  on  the  shore  of 
Penntucket,  a  quaint  old  New  England 
town,  where  she  is  offered  as  a  prize  on 
the  wheel  of  fortune  at  a  bazaar.  Cyn- 
thia Perkins,  a  spinster,  holds  the  lucky 
number,  and  Ambrosia  is  installed  as 
dishwasher.  She  is  a  great  believer  in 
fairies  and  when  she  learns  that  the  pa- 
rents of  Don  Whitney,  her  prince  charm- 
ing, are  seeking  a  divorce,  she  writes 
Mr.  Whitney,  saying  that  if  he  will  be 
good  the  fairies  will  love  him  and  set 
matters  straight.  At  the  trial,  the  paid 
co-respondent  of  Mrs.  Whitney's  fails 
to  appear  and  Ambrosia,  learning  that 
the  trial  cannot  proceed  without  the  co- 
respondent, and  remembering  her  letter 
to  Mr.  Whitney,  appears  in  court  and 
tells  of  her  letter.  When  the  contents 
of  the  letter  are  read,  the  heart  of  Mrs. 
Whitney  is  softened  and  she  withdraws 
her  suit.  When  Cynthia  Perkins  learns 
that  her  charge  has  gone  to  court,  she 
sends  the  little  girl  away.  The  Whit- 
ney's, learning  of  her  distress,  adopt  her 
and  she  and  her  prince  charming  are 
extremely  happy. 


FOX 

"The  Soul  of  Satan"— August  19  (five- 
reel  Fox  drajna,  with  Gladys  Brockwell). 
— Miriam  Lee,  who  has  known  nothing 
but  a  life  of  drudgery,  becomes  happy 
when  she  believes  herself  to  be  the  law- 
ful wife  of  Joe  Valdez,  the  owner  of  a 
gambling  establishment.  Through  Mir- 
iam, Joe  manages  to  win  large  amounts 
of  money  from  rich  men  whom  Miriam 
has  lured  to  the  establishment.  "Lucky" 
Carson  arrives  in  town  and  Joe  sends 
Miriam  out  to  get  him.  Carson  recog- 
nizes Valdez  as  the  man  who  ran  off 
with  the  wife  of  his  friend,  Jim  Calvert. 
He  wires  Calvert  and  soon  Joe  finds 
himself  face  to  face  with  his  bitterest 
enemy.  After  Joe  is  shot  dead  by  Cal- 
vert, Miriam  learns  that  she  has  not  been 
Joe's  wife.  She  also  listens  to  Carson's 
love  pleadings,  wistfully. 

"Betrayed"  —  September  1  (five-reel 
Fox  drama,  with  Miriam  Cooper). — Car- 
melita  loves  Pepo,  but  when  she  meets 
Leopoldo,  a  Mexican  bandit,  she  forgets 
Pepo.  She  falls  asleep  and  dreams  that 
Americans  are  after  Leopoldo  and  she 
sends  a  note  to  the  American  officer, 
with  whom  she  has  fallen  in  love,  tell- 
ing him  where  and  when  she  will  meet 
Leopoldo.  At  the  brook,  Leopoldo,  who 
has  intercepted  the  note,  puts  his  hat  and 
coat  on  the  girl,  pretending  to  be  afraid 
she  will  catch  cold.  The  Americans 
creep  up  and  shoot  the  girl.  She 
awakens  to  find  her  home  surrounded 
by  Americans,  led  by  Pepo,  who  are 
searching  for  Leopoldo,  who  has  taken 
refuge  in  her  home.  After  the  bandit's 
capture,  Pepo  is  given  the  reward  and 
he  and  Carmelita  live  happily  ever  after. 


"Soldiers  of  Chance" — (Five-reel  Vita- 
graph  drama,  with  Evart  Overton). — 
Peter  Lawler,'  an  unscrupulous  pro- 
moter, is  in  love  with  Josephine  Win- 
ton,  a  girl  of  high  character.  Lawler  en- 
deavors to  force  Josephine  to  marry  him 
by  inveigling  her  father  into  a  brawl 
and  then  convincing  him  that  he  is  a 
murderer.  For  secrecy,  he  demands  the 
hand  of  Josephine.  Billy  Mountain,  who 
is  desirous  of  starting  a  South  Amer- 
ican revolution,  comes  to  New  York  and 
tries  to  get  Lawler  to  sign  some  papers 
which  will  give  him  money  to  start  the 
revolution.  He  captures  Lawler  and 
takes  him  on  his  yacht.  Josephine  and 
her  father,  afraid  of  discovery,  follow. 
They  arrive  in  South  America  and  Billy 
starts  the  revolution.  Josephine  and 
Billy  are  captured  and  are  to  be  shot, 
but  Josephine  promises  Lawler  that  she 
will  marry  him  if  he  will  spare  her  life. 
He  spares  her  and  Josephine  gets  word 
to  Mountain's  troops,  who  come  to  their 
rescue.  Lawler  is  shot,  Winston  is  ex- 
onerated by  the  appearance  of  the  man 
he  believed  he  had  killed,  and  Josephine 
and  Billy  are  married. 


JEWEL 


"Sirens  of  the  Sea" — (Five-reel  drama, 
with  Louise  Lovely  and  Jack  Mulhal.) — 
Sybil,  who  was  washed  ashore  from  a 
wrecked  ship,  is  reared  by  Wellington 
Stanhope  and  his  wife.  She  was  the 
only  survivor  of  the  lost  ship  and  no- 
body knows  anything  about  her.  On 
her  eighteenth  birthday  she  gives  a  party 
and  Julie,  who  is  jealous  of  her  beauty, 
is  among  the  guests  invited.  Gerald 
Waldron  and  Hartley  Royce  meet  Sybil 
and  both  fall  in  love  with  her.  Sybil 
likes  Gerald  and  so  does  Julie.  Hartley 
Royce  plots  with  Julie  to  separate  the 
lovers  whenever  possible.  Sybil  starts 
out  to  get  Haji  to  tell  the  fortunes  of 
the  young  people.  Royce  follows  her 
and.  catching  up  with  her,  takes  her  in 
his  arms.  Sybil  escapes  and  threatens  to 
jump  into  the  sea  if  he  will  not  leave. 
He  again  attempts  to  take  her  in  his 
arms  and  she  jumps  into  the  sea.  Hart- 
ley and  Gerald  both  start  to  find  the  girl. 
Gerald  is  successful. 


PARAMOUNT 

"The  Cinderella  Husband" — August  2? 
(one-reel  Klever  comedy,  with  Victor 
Moore). — A  carnival  is  to  be  held  in  the 
town  where  Vic  and  his  wife  live  and 
the  queen  is  to  select  her  king  by  having 
all  the  men  put  one  of  their  shoes  in  a 
basket  and,  blindfolded,  she  is  to  select 
a  shoe,  the  owner  of  which  is  to  be  king. 
Mrs.  Vic  decides  that  her  brother  must 
enter  the  contest  and  so  they  start  off. 
Vic,  who  has  been  left  behind  to  do  tfue 
housework,  decides  that  he,  too,  will 
enter  the  contest.  He  gets  his  shoe  in 
the  basket  and  is  discovered  by  his  wife 
and  her  brother.  He  rushes  home  and 
gets  there  before  Mrs.  Vic.  The  next 
clay  the  queen  picks  Vic's  shoe  and  he  is 
made  king.  This  disgusts  Mrs.  Vic  and 
between  her  and  her  brother  they  make 
life  harder  for  Vic  than  ever,  but  he 
works  it  out,  so  he  lives  happy  ever  after. 


"The  Man  Hater"— September  2  i  iive- 
reel  Triangle  drama,  with  Winifred  Al- 
len).— Phemie  Sanders  judges  all  men 
by  her  drunken  father  and  hates  them. 
Joe  Stull,  a  bashful  blacksmith,  falls  in 
love  with  her  and  pleads  with  her  to 
marry  him,  but  she  refuses.  Her  mother 
dies  suddenly  and  Phemie,  with  her  baby 
sister,  goes  to  Joe  and  asks  him  to 
marry  her.  Joe  is  very  happy  and  rushes 
for  the  parson  and  they  are  married  in 
the  blacksmith  shop.  Joe  does  every- 
thing in  his  power  to  win  her  love,  but 
she  remains  cold.  A  dashing  widow 
moves  across  from  Joe's  blacksmith  shop 
and  starts  a  flirtation  with  Joe.  Joe, 
hungry  for  love,  finds  himself  going  to 
the  widow  frequently.  One  day  Phemie 
goes  to  the  widow,  denounces  her  and 
demands  her  to  let  her  husband  alone. 
At  last  love  has  softened  the  heart  of 
Phemie  and  when  Joe  takes  her  into  his 
arms  for  the  first  time  all  the  bitterness 
and  hate  are  wiped  away. 

"Ten  of  Diamonds" — September  2 
(five-reel  Triangle  drama,  with  Dorothy 
Dalton). — Neva  Blaine,  a  cabaret  girl 
who  has  still  retained  her  virtue,  is  edu- 
cated by  Warren  Kennedy.  Kennedy's 
reasons  for  taking  the  girl  in  are  to  get 
revenge  on  Ellis  Hopper,  who,  through 
intrigue,  had  robbed  him  of  the  girl  he 
loved,  on  his  wedding  night.  Neva  is 
successful  in  winning  Hopper,  but  she 
loves  Kennedy.  The  wedding  night  ar- 
rives and  Neva  begs  Kennedy  to  release 
her,  but  Kennedy  refuses.  Neva,  dis- 
tracted, spills  wine  over  her  dress  and 
comes  reeling  down  the  church  aisle. 
The  guests  and  Hopper  turn  from  her 
in  disgust.  She  goes  back  to  her  room 
and  Kennedy,  unable  to  resist  the  forces 
that  draw  him  to  her,  goes  to  her  and 
they  exchange  vows  of  love. 


ILL-FATED  SHIP 
SINKS  WITH  PRINT 
OF  "SUBMARINE  EYE" 


Early  in  July  the  Williamson  Brothers 
disposed  of  the  South  African  rights  on 
"The  Submarine  Eye"  to  Fishers  Bio- 
scope, Limited,  of  Cape  Town.  Joseph 
Fisher  of  the  latter  company  left  New 
York  on  the  City  of  Athens,  July  12. 
After  sailing  thirty-five  days  the  ill-fated 
vessel  was  sunk  in  sight  of  Cape  Town. 
News  dispatches  of  the  disaster  carried 
only  the  list  of  American  victims,  but  no 
tidings  of  other  passengers. 

A  cable  from  Cape  Town  has  just  been 
received  by  Williamson  Brothers  an- 
nouncing the  rescue  of  Mr.  Fisher,  who 
requests  a  duplicate  of  his  order  for 
prints  and  advertising.  His  print  went 
down  with  the  ship. 


EXHIBITORS  HERALD 


37 


CANADIAN  FILM  NEWS 


influx  of  visitors  from  all  parts  of  Can- 
ada who  annually  come  to  take  in  the 
sights  of  the  big  exhibition. 


The  appointment  of  Otter  Elliott  as 
Motion  Picture  Theater  Inspector  for 
the  Province  of  Ontario,  to  succeed  the 
late  Inspector  Robert  C.  Newman,  has 
met  with  universal  approval  in  film  cir- 
cles throughout  the  province.  Mr.  Elli- 
ott was  formerly  assistant  to  Mr.  New- 
man and  in  this  capacity  has  had  a 
splendid  training  for  his  new  position. 
He  is  extremely  popular. with  the  ex- 
hibitors and  doubtless  will  continue  to 
maintain  the  high  efficiency  which  al- 
ready exists  in  this  department.  The 
Government  has  appointed  John  Len- 
nard,  of  Toronto  and  a  returned  soldier, 
to  the  position  of  Assistant  Inspector  of 
Theaters. 


The  Orpheum  Theater  of  Lethbridge, 
Alta..  is  going  to  repeat  "Idle  Wives,"  a 
Universal  special  production.  Manager 
Hanson  stated  that  this  has  been  a  big 
money  maker  for  him.  hence  his  repeat 
booking. 


Conditions  in  Edmonton,  Aha.,  have 
not  been  up  to  the  mark  in  film  circles 
and  there  is  not  much  improvement  late- 
ly, although  the  attendance  this  summer 
was  considerably  better  than  last.  How- 
ever, the  managers  are  optimistic  for 
future  business.  The  Monarch  Theater 
of  this  city  has  the  unique  distinction  of 
being  the  first  to  run  Artcraft  Pictures 
this  week. 


Calgary  has  lost  one  of  its  most  ener- 
getic exhibitors  in  the  person  of  George 
Aylesworth,  who  has  left  to  join  the 
United  States  Army  Officers'  Training 
School  at  Fort  Sheridan.  Mr.  -Ayles- 
worth has  piloted  the  Princess  Theater 
of  Calgary  through  three  seasons  of 
hard  times  until  today  it  is  one  of  the 
best  theaters  in  that  western  city.  On 
the  eve  of  his  departure  Mr.  Aylesworth 
was  the  recipient  of  a  military  wrist 
watch  given  by  D.  G.  Walkley,  manager 
of  the  Canadian  Universal  Eilm  Com- 
pany, Calgary.  Mr.  Aylesworth  also 
was  the  honored  guest  at  a  supper  ten- 


dered by  the  Princess  Theater  employes 
and  Universal  staff,  at  which  J.  C.  Bel- 
mont told  something  of  the  work  Mr. 
Aylesworth  had  done  for  the  benefit  of 
the  motion  picture  business. 


Shea's  Hippodrome  has  booked  the 
Bluebird  picture.  "Mother  o'  Mine,"  for 
the  week  of  August  27.  This  is  one  of 
the  most  beautiful  Bluebird  pictures  that 
has  been  issued  in  many  a  day.  and  the 
enterprising  management  of  Shea's  will 
doubtless  make  it  a  big  business-puller 
by  their  special  advertising. 


Ben  Cronk,  of  the  Allen  Theater.  Cal- 
gary, has  left  for  Toronto,  to  assume  the 
managerial  duties  of  the  new  Allen  The- 
ater in  the  Queen  City. 


Calgary  is  to  have  another  theater 
shortly. 


Another  big  attraction  for  the  exhib- 
itor visitors  will  be  "Intolerance,"  which 
will  be  shown  at  Massey  Hall  for  two 
weeks,  commencing  Monday,  August  27. 
The  Grand  Qpera  House  has  also  se- 
cured a  strong  attraction  for  the  same 
two  weeks  in  "A  Daughter  of  the  Gods." 


Charles  Hansen,  who  owns  the  Em- 
press and  Orpheum  theaters  in  Leth- 
bridge, Alberta,  has  taken  over  the  lease 
of  the  old  Monarch  and  is  remodeling  it 
extensively.  He  expects  to  have  the  fall 
opening  in  a  few  weeks. 

The  Regent  Theater,  Calgary,  an- 
nounces its  fall  policy.  Goldwyn  pic- 
tures and  big  attractions  will  be  the 
program. 


At  the  Strand  will  be  shown  "Beware 
of  Strangers"  for  one  week,  while  for  the 
week  of  September  3  the  Regent  Theater 
has  booked  "The  Barrier"  and  will  play 
"Trilby"  the  week  of  August  27. 


Harry  Pomeroy,  manager  of  the 
Photodrome,  has  been  able  to  secure 
Evelyn  Nesbitt  Thaw  in  "Redemption" 
for  the  entire  two  weeks.  This  picture 
packed  'em  in  at  Loew's  Theater  just  a 
short  time  ago. 


J.  R.  McKenny.  formerly  road  man 
for  the  Canadian  Universal  in  eastern 
Ontario,  has  been  appointed  manager  of 
the  Bluebird  pictures  for  Canada,  with 
headquarters  in  Toronto.  Mr.  McKenny 
states  he  is  receiving  some  splendid 
bookings  for  Bluebirds. 


It  will  be  seen  that  there  are  some 
mighty  big  attractions  booked  for  the 
two  weeks  that  the  exhibition  is  in 
swing,  and  without  doubt  all  the  down- 
town theaters  will  get  much  extra  busi- 
ness. At  any  rate  they  are  preparing 
for  it. 


Henry  Fischer,  the  well-known  film 
representative  in  Canada,  has  been  ap- 
pointed Ontario  manager  for  the  State 
Right  Features,  106  Richmond  street. 
West.  Toronto.  This  organization  will 
have  the  rights  for  the  Alice  Howell 
Comedies  and  American  State  Rights 
features  in  the  Dominion  of  Canada. 


Jim  Davidson  has  been  added  to  the 
Toronto  office  of  Pathe  and  will  travel 
throughout  Ontario  in  the  interests  of 
Pathe  Gold  Rooster  plays. 


Toronto  Theater  News 

Once  more  the  Canadian  National 
Exhibition  draws  near  and  the  down- 
town Toronto  theaters  have  laid  plans 
to  play  to  big  business  owing  to  the  big 


Among  the  Ontario  exhibitors  who 
were  in  Toronto  this  week  were  Mike 
Harris,  of  Sarnia.  Ont. :  Mr.  Sullivan,  of 
St.  Catharines:  Mr.  Robinson,  of  Peter- 
boro;  John  Green,  of  Gait,  and  Bill 
Odium,  of  St.  Catharines.  Mr.  Odium  is 
making  plans  to  reopen  the  opera  house' 
in  St.  Kitts. 


"ALL  ABOUT  BEES" 
WILL  BE  ISSUED 

BY  L.  W.  BRIND 


CANADIAN  RIGHTS  TO 
MACLAREN  FILMS 
SOLD  BY  HORSLEY 


J.  Frank  Brockliss,  Inc.,  Will 
Distribute  Varied  Educa- 
tional Series 


W.  L.  Brind,  F.  Z.  S..  through  J.  Frank 
Brockliss,  Inc..  is  about  to  distribute  the 
first  of  a  series  of  educational  films,  en- 
titled "All  About  Bees." 

These  will  be  known  as  the  Brind 
Educational  Films  and  it  is  proposed  to 
publish  them  at  the  rate  of  one  a  month. 
The  next  subject  will  be  "Denizens  of 
the  Deep."  Instead  of  giving  a  mere 
passing  "flash"  of  these  interesting  and 
important  subjects,  the  producer  will 
present  sufficient  scenes  of  adequate 
length  to  convey  a  lasting  impression  on 
the  minds  of  onlookers.  Thus  a  lesson 
will  be  taught  and  entertainment  afford- 
ed simultaneously,  whether  in  the 
theater  or  school. 


David  .Horsley  announces  the  sale  of 
the  Canadian  rights  for  Mary  MacLaren 
productions.  American  state  rights  are  in 
brisk  demand,  with  negotiations  closed 
for  six  of  the  greater  eastern  states. 

The  first  of  the  Mary  MacLaren  pic- 
tures to  be  published  will  be  "The  Coun- 
terfeit Soul."  a  seven  reel  feature  directed 
by  Thomas  Ricketts. 


38 


EXHIBITORS  HERALD 


By  MAC 


Walter  Stanford,  director  of  publicity 
and  advertising  for  the  Fox  Film  Corp., 
passed  through  the  city  recently,  paying 
visits  to  the  various  Fox  exchanges. 


Lea-Bel  Co.  has  prepared  a  neatly  de- 
signed card  14x24  with  a  list  of  "Better 
films  for  better  folks,"  enabling  exhibi- 
tors to  announce  these  features  to  their 
patrons,  termed  "Little  Journeys  to 
Childhood,"  composed  of  several  well 
known  subjects.  

Have  you  all  been  up  to  the  United 
Film  Service  exchange  lately?  D.  J. 
Chatkin  is  chock  full  of  smiles — he  ought 
to  be.  That  suite  looks  like  "ready 
money."   

The  E.  S.  Film  Service  still  is  being 
piloted  by  E.  Schwartz.  All  you  have 
to  do  is  to  refer  to  the  bulletin  board  on 
door  308  Mailers  Building.  E.  S.  whis- 
pers he  has  just  secured  a  new  war 
film.   

Miss  E.  C.  "Jim"  Corbett,  who  recently 
resigned  from  Fox,  now  is  greeting  her 
numerous  "Exhib"  friends  at  the  Blue- 
bird exchange — and  she's  a  regular  little 
greeter,  too. 


JACK  NOBLE  STUDIO 

•     BURNS  TO  GROUND 


When  word  reached  Broadway  that  the 
Jack  Noble  Studio  on  City  Island,  N.  Y., 
had  burned  to  the  ground,  friends  of  the 
director  feared  that  the  negative  of  the 
special  length  state  rights  picture,  on 
which  he  has  been  working  in  secret  for 
the  last  ten  weeks,  had  been  lost  in  the 
fire.  The  negative  was  not  in  the  labora- 
tory, however,  and  Mr.  Noble  did  not  suf- 
fer any  loss  by  the  burning  of  the  build- 
ing, as  it  had  been  completely  dismantled 
some  time  ago  and  was  not  in  use  as  a 
studio  when  the  accident  occurred. 


All  records  on  "Hank"  Fords  on  up- 
keep, etc.,  are  kindly  referred  to  Si  Grei- 
ver.  If  Si  happens  to  be  absent,  ask  for 
"Umbrella"  Herz. 


J.  L.  Friedman,  of  the  Celebrated  Play- 
ers Co.,  believes  that  the  "Hans  &  Fritz" 
comedies,  shortly  to  be  published  by  this 
company  in  this  territory  some  time  this 
month,  will  find  the  same  welcome  that 
the  "Mutt  &  Jeff"  reels  did. 


The  American  Standard  Motion  Pic- 
ture Corp.  now  is  located  at  1400  Broad- 
way, New  York  City,  having  recently 
closed  and  moved  with  the  Chicago 
quarters. 

It  looks  like  Bryant  Washburn  and 
Ralph  Proctor  are  going  into  training 
for  the  secret  service  judging  by  the 
"capers"  pulled  out  on  the  Northside 
"somewhere,"  either  late  August  21  or 
very  early  August  22. 


Herman  Bland,  erstwhile  exhib  now 
distributor  deluxe,  is  being  swamped 
with  congratulations  upon  the  arrival  of 
an  embryo  nurse  for  the  Red  Cross,  at 
the  Bland  domicile  just  awhile  ago. 


MUTT  AND  JEFF" 
COMEDY  RIGHTS  SELL 
IN  TWO  STATES 


The  Warner  Brothers,  who  have  been 
closely  associated  with  all  branches  of 
the  motion  picture  industry,  last  week 
acquired  the  rights  to  the  new  Mutt  and 
Jeff  comedies  for  New -York  and  North- 
ern New  Jersey,  from  the  Bud  Fisher 
Films  Corporation.  They  announce  very 
successful  booking  for  these  comedies  al- 
ready, and  predict  great  'popularity  for 
them  in  the  new  territory. 


JUDGE  W.  BROWN, 

JUVENILE  EXPERT, 
WRITES  FILM  PLAY 


"Nancy's  Baby"  Title  of  First 
Story  for  Universal;  Series 
to  Follow 


Judge  Willis  Brown,  widely  known 
throughout  the  United  States  as  a  juve- 
nile authority  and  educator,  has  been 
lured  into  the  motion  pictures.  That  is, 
the  founder  and  first  judge  of  the  Utah 
juvenile  courts  and  the  originator  of  the 
Boy  City  movement,  has  written  a  num- 
ber of  stories  for  the  screen  which  are 
to  be  produced  by  Universal. 

At  the  invitation  of  Carl  Laemmle, 
Judge  Brown  journeyed  to  the  Pacific 
Coast  motion  picture  city  at  the  close 
of  a  recent  lecture  tour,  and  submitted 
several  stories  he  had  created  largely  out 
of  personal  experiences. 

The  first  of  these  stories  to  be  filmed 
is  entitled  "Nancy's  Baby,"  in  which 
Violet  MacMillan  will  be  starred  on  the 
Butterfly  program.  A  series  of  boy 
stories   will  follow. 


Sidney  Samson,  formerly  assistant  manager  of 
the  Mecca  Exchange  of  the  Universal  Company, 
has  accepted  the  position  of  assistant  to  mana- 
ger Hy  Gainsborg  of  the  Hoffman-Foursquare  Ex- 
change, at  729  Seventh  avenue,  New  York  City. 


Paul  M.  Bryan  has  assumed  the  duties  of  pub- 
licity manager  for  the  Gaumont  Company,  Flush- 
ing, N.  Y.,  during  the  extended  leave  of  absence 
granted  Harry  King  Tootle.  Mr.  Tootle  has  ioined 
his  company  at  the  Plattshurg  Barracks,  N.  Y., 
where  he  is  a  member  of  the  Sixth,  of  the  Eigh- 
teenth Provisional  Regiment  of  the  officers'  train- 
ing camp. 


ABOUT  THE  TRADE  IN  NEW  YORK 


Bluebird  is  again  giving  press  show- 
ings in  the  projection  room  in  the  Mecca 
building.  Walt  Hill  welcomed  the  re- 
viewers back  with  open  arms. 


Besides  the  official  British  war  pic- 
tures, "The  Retreat  of  the  Germans  at 
the  Battle  of  Arras,"  the  Strand  Thea- 
ter is  showing  "The  Ten  of  Diamonds," 
a  Triangle  feature  starring  Dorothy 
Dalton. 


The  sheriff  of  Hudson  county,  N.  J., 
sold  at  public  auction  on  August  23,  the 
office  furniture  of  the  Centaur  Film  Cor- 
poration at  Bayonne,  to  satisfy  a  judg- 
ment held  by  Charles  Pope. 


Jack  Weaver  of  the  Universal  adver- 
tising department  has  returned  from  a 
two  weeks  vacation.  He  has  been  re- 
suscitating at  Camp  Frijoles,  Hunters 
Island,  N.  Y. 


Frank  (Scotty)  Hepton,  the  popular 
morgue  keeper  of  the  Nestor  plant,  ad- 
vises that  he  has  more  than  fifty  thou- 
sand dead  ones  in  his  vaults.  However, 
he  says  he  is  not  afraid  of  the  Gray 
Ghost.  (A  grave  joke,  but  Universally 
understood.) 


Wally  Van  gave  the  first  showing  of 
his  refreshing  comedies  on  August  23. 
The  picture  was  titled  "Love  and  Pep," 
and  all  who  viewed  it  agreed  that  it 
was  full  of  "pep"  and  should  prove  a 
money-getter  as  a  gloom  chaser. 


EXHIBITORS  HERALD 


39 


ARTCRAFT  PICTURES 

ay — "A  Romance  of  the  Redwoods,"  five  reels,  with  Mary  Pickford. 

ne — "Wild  and  Woolly/*  five  reels,  with  Douglas  Fairbanks. 

ily — "The  Little  American/*  six  reels,  with  Mary  Pickford. 

ig.  12 — "Seven  Keys  to  Baldpate/'  five  reels,  with  George  M.  Cohan. 

ig.  26 — "Down  to  Earth/*  five  reels,  with  Douglas  Fairbanks. 

pt.  3 — "Rebecca  of  Sunnybrook  Farm,"  five  reels,  with  Mary  Pickford. 

pt.  10 — "Barbary  Sheep/*  five  reels,  with  Elsie  Ferguson. 

ART  DRAMAS,  INC. 

ne  25 — Erbograph,  "The  Road  Between,"  five  reels. 

ly    2— U.  S-,  "The  Peddler,"  five  reels. 

ly  9 — Van  Dyke,  "Miss  Deception,"  five  reels. 

ly  31 — Apollo,  "When  You  and  I  Were  Young,"  five  reels,  with  Alma 
Hanlon. 

Ig.  1 — Horsley,  "Eye  of  Envy,"  five  reels,  with  Crane  Wilbur. 

ig.  13 — U.  S.  "Think  "It  Over,"  five  reels,  with  Catherine  Calvert 

ig.  27 — Erbograph,  "The  Little  Samaritan,"  five  reels,  with  Marian  Swayne. 

pt.  3 — U.  S.,  "Behind  the  Mask,"  five  reels,  with  Catherine  Calvert. 

pt.  10 — Horsley.  "Blood  of  His  Fathers,"  five  reels,  with  Crane  Wilbur. 

pt.  17 — Van  Dyke.  "Peg  o'  the  Sea,"  five  reels,  with  Jean  Sothern. 


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BLUEBIRD  PHOTOPLAYS 

'The  Flashlight  Girl,"  five  reels,  with  Dorothy  Phillips. 
'Southern  Justice,"  five  reels,  with  Myrtle  Gonzales  and  George 
Hernandez. 

'Bringing  Father  Home,"  five  reels,  with  Franklyn  Farnum. 
'A  Doll's  House,"  five  reels,  with  Dorothy  Phillips. 
'A  Little  Orphan,"  five  reels,  with  Ella  Hall. 
'A  Kentucky  Cinderella,"  with  Ruth  Clifford  and  Rupert  Julian. 
'Fires  of  Rebellion,"  five  reels,  with  Dorothy  Phillips. 
'The  Car  of  Chance,"  five  reels,  with  Franklyn  Farnum. 
'The  Greater  Law,"  five  reels,  with  Myrtle  Gonzales  and  George 
Hernandez. 

'The  Rescue,"  five  reels,  with  Dorothy  Phillips. 
'The  Little  Terror."  five  reels,  with  Violet  Mersereau. 
"The  Clean-Up,"  five  reels,  with  Franklyn  Farnum  and  Brownie 
Vernon. 

'The  Show  Down,"  five  reels,  with  Myrtle  Gonzales  and  George 
Hernandez. 

"Mr.  Opp."  live  reels,  with  Neva  Gerber  and  Arthur  Hoyt. 
"The  Charmer,"  five  reels,  with  Ella  Hall. 
"Triumph,"  five  reels,  with  Dorothy  Phillips. 

"Mother  o'  Mine,"  five  reels,  with  Rupert  Julian  and  Ruth  Clifford. 
"A  Stormy  Knight,"  five  reels,  with  Franklyn  Farnum  and  Brownie 
Vernon. 

The  Mysterious  Mr.  Tiller,"  five  reels,  with  Ruth  Clifford  and  Ru- 
pert Julian. 

BUTTERFLY  PHOTOPLAYS 

"Like  Wildfire,"  five  reels,  with   Herbert  Rawlinson  and  Neva 
Gerber. 

"Money  Madness,"  five  reels,  with  Mary  MacLaren. 
"The  Circus  of  Life,"  five  reels,  with  Zoe  Rae. 
'The  Fire  of  Youth,"  five  reels,  with  Jack  Mulhall. 
'Man  and  Beast."  five  reels,  with  Eileen  Sedgwick. 
'The  Plow  Woman,"  five  reels. 

'The  Reed  Case,"  five  reels,  with  Allen  Holubar  and  Louise  Lovely. 
'High  Speed,"  five  reels,  with  Jack  Mulhall. 
The  Double  Standard,"  five  reels,  with  Roy  Stewart. 
'A  Wife  on  Trial,"  five  reels,  with  Mignon  Anderson. 
'Follow  the  Girl,"  five  reels,  with  Ruth  Stonehouse. 
"Midnight  Man,"  five  reels,  with  Jack  Mulhall. 
"The  Lair  of  the  Wolf,"  five  reels,  with  Gretchen  Lederer. 
"Straight  Shooting,"  five  reels,  with  Harry  Carey  and  Molly  Malone. 
"Who  Was  the  Other  Man?"  five  reels,  with  Francis  Ford. 

FOX  FILM  CORPORATION 

'Heart  and  Soul,"  five  reels,  with  Theda  Bara. 
'The  Final  Payment,"  five  reels,  with  Xance  0'Xeil. 
'The  Silent  Lie,"  five  reels,  with  R.  A.  Walsh. 
"The  Slave."  five  reels,  with  Valeska  Suratt. 
"The  Broadway  Sport,"  five  reels,  with  Stuart  Holmes. 
"Wrath  of  Love,"  five  reels,  with  Virginia  Pearson. 
Some  Boy."  five  reels,  with  George  Walsh. 
"When  a  Man  Sees  Red,"  five  reels,  with  William  Farnum. 
'The  Siren,"  five  reels,  with  Valeska  Suratt. 
The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 
Two  Little  Imps',"  five  reels,  with  Katherine  and  Jane  Lee. 
To  Honor  and^Obey,"  five  reels,  with  Gladys  Brockwell. 
The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 
V>  :fe  Number  Two,"  five  reels,  with  Valeska  Suratt. 
"Wrath  of  Love,"  five  reels,  with  Virginia  Pearson. 
"Durand  of  the  Bad  Lands,"  five  reels,  with  Dustin  Farnum. 
"The  Soul  of  Satan,"  five  reels,  with  Gladys  Brockwell. 

FOX  FILM  COMEDIES 


May     , — "His  Smashing  Career,"  two  reels,  with  Billie  Ritchie, 
•lay  14 — "A  Roman  Cowboy,"  two  reels,  with  Tom  Mix. 
May  2S — "Suds  of  Love,"  two  reels,  with  Hank  Mann. 

KLEINE-EDISON-SELIG-ESSANAY 

May  21— Essanay,  "Night  Workers,"  five  reels,  with  Marguerite  Clayton. 
"aT  2»— Edison,  "The  Telltale  Step,"  five  reels,  with  Shirley  Mason. 


June    4 — Selig,  'The  Mystery'  of  No.  47,"  five  reels,  with  Ralph  Herz. 
June  11 — Selig,  "A  Brass  Monkey,"  Hoyt  C,  two  reels. 

June  11 — Essanay,  "Filling  His  Own  Shoes,"  five  reels,  with  Bryant  Wash- 
burn. 

June  13 — Essanay,  "Steps  to  Somewhere,"  "Do  Children  Count?"  series,  two 

reels,  with  Mary  McAlister. 
June  IS — Essanay,  "Land  of  Long  Shadows,"  five  reels,  with  Jack  Gardner. 
June  20 — Essanay,  'The  Wonderful  Event,"  "Do  Children  Count?"  series, 

two  reels,  with  Mary  McAlister. 
June  25 — Edison,  "The  Ghost  of  Old  Morro,"  five  reels,  with  Mabel  Tninnelle 

and  Robert  Conness. 
June  25 — Selig,  "A  Day  and  a  Night,"  Hoyt  C,  two  reels. 
June  27 — Essanay,  'The  Yellow  Umbrella,"  "Do  Children  Count?"  series, 

two  reels,  with  Mary  McAlister. 
July     2 — Essanay,  "The  Man  Who  Was  Afraid,"  five  reels,  with  Bryant 

Washburn. 

July     4 — Essanay,  "A  Place  in  the  Syn."  "Do  Children  Count?"  series,  two 

reels,  with  Marv  McAlister. 
July     9—  Selig,  "A  Rag  Baby,"  Hoyt  C,  two  reels. 
July  9 — Edison,  "Light  in  Darkness,"  five  reels,  with  Shirley  Mason. 
July   11 — Essanay,  "Where  Is  My  Mother?"  "Do  Children  Count"  series,  two 

reels,  with  Mary  McAlister. 
July  16 — Essanay,  "Range  Boss,"  five  reels,  with  Jack  Gardner. 
July  IS — Essanay,  "When  Sorrows  Weep,"  "'Do  Children  Count?"  series,  two 

reels,  with  Mary  McAlister. 
July  23 — Essanay,  "The  Golden  Idiot."  five  reels,  with  Bryant  Washburn. 
July  23 — Selig,  "'A  Runaway  Colt,"  two  reels,  Hoyt  C 

July  25 — Essanay,  "The  L'neven  Road,"  "Do  Children  Count?"  series,  two 

reels,  with  Mary  McAlister. 
July  30 — Edison,  "One  Touch  of  Nature,"  five  reels,  with  John  J.  McGraw. 
Aug.     1 — Essanay,  "The  Season  of  Childhood,"  "Do  Children  Count?"  series, 

two  reels,  with  Mary  McAlister. 
Aug.  6 — Selig.  "A  Dog  in  the  Manger,"  two  reels,  Hoyt  C. 
Aug.  6 — Essanay,  "Skinner's  Baby,"  five  reels,  with  Bryant  Washburn. 
Aug.  S — Essanay,  "The  Little  White  Girl,"  "Do  Children  Count?"  series, 

two  reels,  with  Mary  McAlister. 
Aug.  13 — Selig,  "The  Barker,"  five  reels,  with  Lew  Fields. 
Aug.  15 — Essanay,  "The  Bridge  of  Fancy,"  "Do  Children  Count?"  series,  two 

reels,  with  Mary  McAlister. 
Aug.  20 — Essanay,  "Open  Places,"  five  reels,  with  Jack  Gardner. 
Aug.  20 — Selig,  "A  Trip  to  Chinatown,"  two  reel  Hoyt  C. 
Aug.   22 — Essanay,  'The  Kingdom  of  Hope,"  "Do  Children  Count?"  series, 

two  reels,  with  Mary  McAlister. 
Aug.   27 — Edison.  "The  Lady  of  the  Photograph,"  five  reels,  with  Shirley 

Mason. 

Sept.  3 — Essanay,  "Efficiency  Edgar's  Courtship,"  five  reels,  with  Taylor 
Holmes. 

Sept.    3 — Selig.  "A  Midnight  Bell,"  two  reel  Hoyt  C. 

Sept.  10 — Essanay,  "Pants,"  five  reels,  with  Mary  McAlister. 

Sept.  17 — Edison,  'The  Awakening  of  Ruth,"  five  reels,  with  Shirley  Mason. 

Sept.  17 — Selig,  "A  Contented  Woman,"  two  reel  Hoyt  C. 

METRO  PICTURE  CORPORATION 

May  21 — Rolfe,  "The  Beautiful  Lie,"  five  reels,  with  Frances  Nelson. 
May  2S — Rolfe,  "The  Duchess  of  Doubt,"  five  reels,  with  Emmy  Wehlen. 
June    4 — Columbia,  "Lady  Barnacle,"  five  reels,  with  Viola  Dana. 
June  11 — Yorke,  "The  Haunted  Pajamas,"  five  reels,  with  Harold  Lockwood. 
June  IS — "The  Greatest  Power,"  five  reels,  with  Ethel  Barry  more. 
June  25 — "Aladdin's  Other  Lamp,"  five  reels,  with  Viola  Dana. 
July     2 — "The  Trail  of  the  Shadow."  five  reels,  with  Emmy  Wehlen. 
July  9 — '"Peggy,  the  Will  o'  the  Wisp."  five  reels,  with  Mabel  Taliaferro. 
July  16 — Yorke,  "The  Secret  Spring,"  five  reels,  with  Harold  Lockwood. 
July  23 — 'The  Belle  of  the  Season."  five  reels,  with  Emmy  Wehlen. 
July  30 — "Miss  Robinson  Cruso."  five  reels,  with  Emmy  Wehlen. 
Aug.  6 — "The  Jury  of  Fate,"  five  reels,  with  Mabel  Taliaferro. 
Aug.  13 — "The  Girl  Without  a  Soul,"  five  reels,  with  Viola  Dana. 
Aug.  27 — "To  the  Death,"  five  reels,  with  Mme.  Petrova. 
Sept.  3 — Yorke,  "L'nder  Handicap,"  five  reels,  with  Harold  Lockwood. 
Sept.  10 — "The  Lifted  Veil,"  five  reels  with  Ethel  Barrymore.  » 
Sept.  17 — "Their  Compact,"  five  reels,  with  Francis  N.  Bushman  and  Beverly 
v  Bayne. 

MUTUAL  STAR  FEATURES 

May  21- — Powell,  'The  Mirror,"  five  reels,  with  Marjorie  Rambeau. 
May  21 — Horkheimer,  "The  Checkmate,"  five  reels,  with  Jackie  Saunders. 
May  28 — American,  "The  Serpent's  Tooth,"  five  reels,  with  Gail  Kane. 
June  4 — American,  "Reputation,"  five  reels,  with  Edna  Goodrich. 
June  4 — American,  '"Shackles  of  Truth,"  five  reels,  with  William  Russell. 
June  11 — American.  "Periwinkle, "  five  reels,  with  Mary'  Miles  Minter. 
June  IS — Powell.  "The  Dazzling  Miss  Davison,"  five  reels,  with  Marjorie 
Rambeau. 

June  IS — Horkheimer,  *"A  Bit  ef  Kindling,"  five  reels,  with  Jackie  Saunders. 
July  25 — American,  "The  Upper  Crust,"  five  reels,  with  Gail  Kane. 
July     2 — American,  "The  Masked  Heart,"  five  reels,  with  William  Russell. 
July  9 — Powell,  "Mary  Moreland,"  five  reels,  with  Marjorie  Rambeau. 
July  16 — Horkheimer,  "Betty  Be  Good,"  five  reels,  with  Jackie  Saunders, 
fuly  23 — American,  "Melissa  of  the  Hills,"  five  reels,  with  Mary  Miles  Minter. 
Jury  30 — American,  "Pride  and  the  Man,"  five  reels,  with  William  Russell. 
Aug.  6 — American,  "'Souls  in  Pawn,"  five  reels,  with  Gail  Kane. 
Aug.  13 — Horkheimer,  "Bab  the  Fixer,"  five  reels,  with  Jackie  Saunders. 
Sept.  3 — American,  "'Charity  Castle,"  five  reels,  with  Mary  Miles  Minter. 
Sept.  3 — Empire,  "Reputation,"  five  reels,  with  Edna  Goodrich. 
Sept.  10 — American,  "The  Bride's  Silence,"  five  reels,  with  Gail  Kane. 
Sept.  10 — Empire,  '"Outcast,"  five  reels  with  Ann  Murdock. 
Sept.  17 — American.  "The  Rainbow  Girl,"  five  reels  with  Juliette  Dav. 
Sept.  17 — Fischer,  "The  Girl  Who  Couldn't  Grow  Up,"  five  reels  with  Mar- 
garita Fischer. 


40 


EXHIBITORS  HERALD 


PARAMOUNT  PICTURE  CORPORATION 

May  21 — Famous  Players,  "Her  Better  Self,"  five  reels,  with  Pauline  Fred- 
erick. 

May  28 — Lasky,  "Freckles,"  five  reels,  with  Louise  Huff  and  Jack  Pickford. 
May  31 — Lasky,  "Unconquered,"  five  reels,  with  Fannie  Ward. 
June    4 — Morosco,  "The  World  Apart,"  five  reels,  with  Wallace  Reid  and 
Myrtle  Stedman. 

June    T — Morosco,  "Giving  Becky  a  Chance,"  five  reels,  with  Vivian  Martin. 
June  11 — Lasky,  "The  Jaguar's  Claw,"  five  reels,  with  Sessue  Hayakawa. 
June  11 — Lasky,  "The  Inner  Shrine,"  five  reels,  with  Margaret  Illington. 
June  IS — Pallas,  "A  Roadside  Impresario,"  five  reels,  with  George  Beban. 
June  21 — Pallas,  "Heir  of  the  Ages,"  five  reels,  with  House  Peters. 
June  25 — Lasky,  "Her  Strange  Wedding,"  five  reels,  with  Fannie  Ward. 
June  28 — Famous  Players,  "The  Little  Boy  Scout,"  five  reels,  with  Ann  Pen- 
nington. 

July     2 — Famous  Players,  "At  First  Sight,"  five  reels,  with  Mae  Murray. 
July   5 — Morosco,  "Big  Timber,"  five  reels,  with  Kathlyn  Williams  and  Wal- 
lace Reid. 

July     9 — Famous  Players,  "The  Love  That  Lives,"  five  reels,  with  Pauline 
Frederick. 

July   12 — Lasky,  "Forbidden  Paths,"  five  reels,  with  Vivian  Martin  and  Ses- 
sue Hayakawa. 

July   16— Lasky,  "What  Money  Can't  Buy,"  five  reels,  with  Pickford,  Huff 
and  Roberts. 

July   19 — Morosco,  "Cook  of  Canyon  Camp,"  five  reels,  with  George  Beban. 
July   23 — Famous  Players,  "The  Long  Trail."  five  reels,  with  Lou  Tellegen. 
July   2(5 — Lasky,  "The  Squaw  Man's  Son,"  five  reels,  with  Wallace  Reid  and 
Anita  King. 

July   30 — Lasky,  "The  Crystal  Gazer,"  five  reels,  with  Fannie  Ward. 

Aug.    2 — Pallas,  "A  Kiss  for  Susie,"  five  reels,  with  Vivian  Martin. 

Aug.    5 — "The  Amazons,"  five  reels,  with  Marguerite  Clark. 

Aug.    5 — "The  Varmint,"  five  reels,  with  Jack  Pickford  and  Louise  Huff. 

Aug.  12 — "The  Law  of  the  Land,"  five  reels,  with  Mme.  Petrova. 

Aug.  19 — "The  Mysterious  Miss  Terry,"  five  reels,  with  Billie  Burke. 

Aug.  19 — "Hashimura  Togo,"  five  reels,  with  Sessue  Hayakawa. 

Aug.  26 — "Little  Miss  Optimist,"  five  reels,  with  Vivian  Martin. 

Sept.    3 — "Lost  in  Transit,"  five  reels,  with  George  Beban. 

Sept.  10 — "The  Hostage,"  five  reels,  with  Wallace  Reid. 

Sept.  10 — "On  the  Level,"  five  reels,  with  Fannie  Ward. 

Sept.  17 — "Double    Cross,"    five    reels,    with    Pauline  Frederick. 

Sept.  17 — "Exile,"  five  reels,  with  Mme.  Petrova. 

PARAMOUNT  COMEDIES 

May   21 — Klever,  "Moving." 

June    4 — Black  Diamond,  "Bungalowing." 

June  11 — Black  Diamond,  "Her  Fractured  Voice." 

June  IS — Klever,  "Commuting." 

Tune  25 — Black  Diamond,  "Auto  Intoxication." 

July     2— Klever,  "Oh,  Pop." 

July     9 — Black  Diamond,  "Wits  and  Fits." 

July   16 — Klever,  "The  Wrong  Mr.  Fox." 

July   23 — Black  Diamond,  "The  Rejuvenation." 

July  30 — Klever,  "Motorboating." 

Aug.    6 — Black  Diamond,  "Susie  the  Sleepwalker." 

Aug.  13 — Klever,  "Summer  Boarding." 

Aug.  20 — Klever,  "Egged  On." 

PARAMOUNT  TRAVELOG 

May   21 — Batavia — the  Javanese  Capital. 

May   2S — A  Journey  Through  Java. 

June    4 — Surabava — The  Busy  Burg  of  Java. 

June  11 — Bread-Lines  in  Orient  and  Occident. 

June  18 — Fruitful  Florida. 

June  25 — Palm  Beach  and  Miami. 

July     2 — How  California  Harvests  Wheat. 

July     9 — In  the  High  Sierras. 

July   16 — An   Oregonian  Niagara. 

July   23 — Catching  and  Canning  Oregon  Salmon. 

July   30 — To  the  Summit  of  Mount  Hood. 

Aug.    6 — Geysers  of  the  Yellowstone. 

Aug.  13 — Wonders  of  Yellowstone. 

Aug.  20— Tropical  Nassau. 

Aug.  27 — Madrid  to  Madiera. 

Sept.    3 — Norway. 

Sept.  10 — Honk  Kong  and  the  Pearl  River. 
Sept.  17 — Canton  and  Shanghai. 

9  PATHE  EXCHANGE,  INC. 

May   27 — Astra,  "The  Iron  Heart,"  five  reels,  with  Edwin  Arden. 
June    3 — Thanhouser.  "An  Amateur  Orphan,"  five  reels,  with  Gladys  Lesfie 
June  10 — Astra,  "Blind  Man's  Luck,"  five  reels,  with  Frank  Byrne  and  Mol- 
lie  King. 

June  17 — Thanhouser,  "Fires  of  Youth,"  five  reels,  with  Helen  Badgley  and 
Frederick  Ward. 

June  24 — Lasalida,  "When  Baby  Forgot,"  five  reels,  with  Marie  Osborne. 
July     1 — Thanhouser,  "The  Woman  in  White,"  five  reels,  with  Florence  La 
Badie. 

July     S — Astra,   "The  Cigarette  Girl,"  five  reels,  with   Gladys  Hulette. 
July   15 — Thanhouser,  "It  Happened  to  Adele,"  five  reels,  with  Gladys  Leslie. 
July   22 — Astra,  "The  Last  of  the  Carnabys,"  five  reels  with  Gladys  Hulette. 
July   29 — Astra,  "The  On-the-Square  Girl,"  five  reels,  with  Mollie  King. 
Aug.    5 — Lasalida,  "Captain  Kiddo,"  five  reels,  with  Marie  Osborne. 
Aug.  12 — Astra,  "The  Streets  of  Illusion,"  five  reels,  with  Gladys  Hulette. 
Aug.  19 — Astra,  "Miss  Nobody,"  five  reels,  with  Gladys  Hulette. 
Aug.  20 — Hepworth,   "Iris,"  five  reels,  with   Alma  Taylor. 


SELZNICK  PICTURES 

'"The  Law  of  Compensation,''  D.,  seven  reels,  with  Norma  Talmadge. 

"The  Silent  Master,"  D.,  seven   reels,  with   Robert  Warwick. 

"The  Lone  Wolf,"  five  reels,  with  Hazel  Dawn  and  ilert  Lytell. 

"Poppy,"  five  reels,  with  Norma  Talmadge. 

"A  Modem  Othello,"  five  reels,  with  Robert  Warwick. 

"The  Moth,"  five  reels,  with  Norma  Talmadge. 

"The  Lesson,"  five  reels,  with  Constance  Talmadge. 


TRIANGLE  FILM  CORPORATION 

KAY  BEE-INCE 

May   20 — "Wild  Winship's  Widow,"  five  reels,  with  Dorothy  Dalton. 
May   27 — "The  Millionaire  Vagrant,"  five  reels,  with  Charles  Ray, 
May   27 — "Wolf  Lowry,"  five  reels,  with  W.  S.  Hart. 

June    3— "Bawbs  o'  the  Blue  Ridge,"  five  reels,  with  Bessie  Barriscale. 
June  10 — "The  Girl  Glory,"  five  reels,  with  Enid  Bennett. 
June  10 — "Love  or  Justice,"  five  reels,  with  Louise  Glaum. 
June  17 — "Her  Excellency,  the  Governor,"  five  reels,  with  Wilfred  Lucas. 
June  17 — "Paws  of  the  Bear,"  five  reels,  with  William  Desmond. 
June  24 — "Madcap  Madge,"  five  reels,  with  Olive  Thomas. 
June  24 — "The  Clodhopper,"  five  reels,  with  Charles  Ray. 
July     1 — "The  Flame  of  the  Yukon,"  five  reels,  with  Dorothy  Dalton. 
July     1 — "The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 
July     & — "A  Strange  Transgressor,"  five  reels,  with  Louise  Glaum. 
July     8 — "Time  Clock  and  Diamonds,"  five  reels,  with  William  Desmond. 
July    15 — "A  Successful  Failure,"  five  reels,  with  Jack  Devereaux  and  Wini- 
fred Allen. 

July   15 — "The  Mother  Instinct,"  five  reels,  with  Enid  Bennett. 
July   22 — "Sudden  Jim,"  five  reels,  with  Charles  Ray. 

July   22 — "In  Slumberland,''  five  reels,  with  Thelma  Salter  and  Georgie  Stone 
July   29 — "The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 
July   29 — "Borrowed  Plumage,"  five  reels,  with  Bessie  Barriscale. 
Aug.    5— "The  Food  Gamblers,"  five  reels,  with  Elda  Miller. 
Aug.    5 — "An  Even  Break,"  five  reels,  with  Olive  Thomas. 
Aug.  12 — "Master  of  His  Home,"  five  reels,  with  William  Desmond. 
Aug.  12 — "Golden  Rule  Kate,"  five  reels,  with  Louise  Glaum. 
Aug.  19— "Wee  Lady  Betty,"  five  reels,  with  Bessie  Love. 
Aug.  Ift — -"They're  Off,''  five  reels,  with  Enid  Bennett. 
Aug.  20 — "Wooden  Shoes,"  five  reels,  with  Bessie  Barriscale. 
Aug.  26 — "The  Jinx  Jumper,"  five  reels,  with  J.  Devereaux  and  Vera  Searl. 
Sept.    2 — "Ten  of  Diamonds,"  five  reels,  with  Dorothy  Dalton. 
Sept.    2 — "The  Man  Hater,"  five  reels,  with  Winifred  Allen. 
Sept.    9 — "Idolaters,"  five  reels,  with  Louise  Glaum. 
Sept.    9 — "Polly  Ann,"  five  reels,  with  Bessie  Love. 
Sept.  10 — "Mountain  Dew,"  five  reels,  with  Margery  Wilson. 
Sept.  10 — "The  Haunted  House,"  five  reels,  with  Dick  Rossen  and  Winifred 
Allen. 


TRIANGLE  COMEDIES 

May   20 — "The  Camera  Cure,"  one  reel. 

May   20 — "Twin  Troubles,"  one  reel. 

May   27 — "His  Social  Rise,"  one  reel. 

May   27 — "Love  and  Fish,"  one  reel. 

June    3 — "The  Girl  and  the  Ring,"  one  reel. 

June    3 — "Perils  of  the  Bakery,"  one  reel. 

June  10 — "Wheels  and  Woe,"  one  reel. 

June  10 — "His  Marriage  Failure."  one  reel. 

June  17 — "Their  Weak  Moments,"  one  reel. 

June  17 — "His  Speedy  Finish,"  one  reel. 

June  24 — "His  Bitter  Fate,"  one  reel. 

June  24 — "Dad's   Downfall."   one  reel. 

July     1 — "A  Janitor's  Vengeance,"  one  reel. 

July     1 — "Aired  in  Court,    one  reel. 

July     b — "His  Thankless  Job,"  one  reel. 

July   15 — "His  Sudden  Rival,"  one  reel. 

July    15 — "The  House  of  Scandal,"  one  reel. 

July   22 — "His  Fatal  Move,"  one  reel. 

July   22 — "An  Innocent  Villain,"  one  reel. 

July   29 — "Sole  Mates,"  one  reel. 

July   29 — "His  Widow's  Might,"  one  reel. 

Sept.    2 — "A  Fallen  Star,"  one  reel. 

Sept.    2 — "His   Foot-Hill   Folly,"  one  reel. 

Sept.    9 — "A  Dark  Room  Secret,"  one  reel. 

Sept.    9 — "A  Warm  Reception,"  one  reel. 

Sept.  16 — "His  Baby  Doll,"  one  reel. 

Sept.  16 — "His  L^nconscious  Conscience,"  one  reel. 

KEYSTONE  COMEDIES 

May   20 — "A  Royal  Rogue." 

May   27 — "Oriental  Lover,"  two  reels. 

June    3 — "Cactus  Nell,"  two  reels. 

June  10— "The  Betrayal  of  Maggie,"  two  reels. 

June  17 — "Skidding  Hearts,"  two  reels. 

June  24 — "The  Dog  Catcher,"  two  reels. 

July     1 — '"Whose  Baby?"  two  reels. 

July     S — "Dangers  of  a  Bride,"  two  reels. 

July   15 — "A  Clever  Dummy,"  two  reels. 


GREATER  VITAGRAPH-V-L-S-E 

May   21 — "Clover's  Rebellion,"  five  reels,  with  Anita  Stewart. 
May    2S — "The  Soul  Master,"  five  reels^  with  Earle  Williams. 
June    4 — "The  Magnificent  Meddler,"  five  reels,  with  Antonio  Moreno. 
June  11 — "The  Question,"  five  reels,  with  Alice  Joyce  and  Harry  Morey. 
Tune  IS — "The   Maelstrom,"   five   reels,   with    Earle    Williams   and  Dorothy 
Kelly. 

June  25 — "A  Son  of  the  Hills,"  five  reels,  with  Belle  Bruce  and  Antonio 

Moreno. 

July     2 — "Caste,"  five  reels,  with  Peggy  Hyland. 

July     9 — "The  Message  of  the  Mouse,''  five  reels,  with  Anita  Stewart. 
July     0 — "The  Stolen  Treaty,"  five  reels,  with  Earle  Williams  and  Corinne 
Griffith. 

July   23 — "Richard  the  Brazen,"  five  reels,  with  Alice  Joyce  and  Harry  Morey. 
July   30 — "By  Right  of  Possession,"  five  reels,  with  Antonio   Moreno  and 
Marv  Anderson. 

Aug.  6 — "The  Second  Mrs.  Tanqueray,"  five  reels,  with  Sir  George  Alex- 
ander and  Hilda  Moore. 

Aug.  13 — "Mary  Jane's  Pa,"  five  reels,  with  Marc  MacDermott  and  Mildred 
Manning. 

Aug.  20 — "Transgression,"  five  reels,  with  Earle  Williams. 
Aug.  27— "The  Divorcee,"  five  reels,  with  Mary  Anderson. 


WORLD  FILM  CORPORATION  PROGRAM 

May  21 — "Yankee  Pluck,"  five  reels,  with  Ethel  Clayton  and  Montagu  Love. 
May   28 — "Maternity,"  five  reels,  with  Alice  Brady. 

June    4 — "Tb«     '  i  ison  Dove,"  five  reels,  with  ("arlyle  Blackwell  and  June 

Elvidge. 


EXHIBITORS  HERALD 


41 


li—' 


16— 
23— 
30 — 


10— 
17- 


*The  False  Friend."  five  reels,  with  Gail  Kane  and  Robert  Warwick. 
'The  Stolen  Paradise,"  five  reels,  with  Ethel  Clayton. 
The  Divorce  Game,"  five  reels,  with  Alice  Brady. 
"The  Price  of  Pride,"  five  reels,  with  Carlyle  Blackwell  and  June 
Elvidge. 

'The  Brand  of  Satan,"  five  reels,  with  Montagu  Love,  Gerda  Holmes 

and  Evelyn  Greeley. 
'The  Beloved  Adventuress,"  five  reels,  with  Kitty  Gordon. 
'A  Self-Made  Widow,"  five  reels,  with  Alice  Brady. 
'The  Iron  Ring,"  five  reels,  with  Arthur  Ashley,  Gerda  Holmes  and 

Edward  Langford. 
'Youth."  five  reels,  with  Carlyle  Blackwell  and  June  Elvidge. 
'Souls  Adrift,"  five  reels,  with  Ethel  Clayton. 
'The  Little  Duchess,"  five  reels,  with  Madge  Evans. 
'The  Guardian,"  five  reels,  with  June  Elvidge,  Montagu  Love  and 

Arthur  Ashley. 

"The  Marriage  Market."  five  reels,  with  Carlyle  Blackwell.  June  El- 
vidge and  Arthur  Ashley. 
'  Betsy  Ross,"  five  reels,  with  Alice  Brady. 
"Creeping  Tides,"  five  reels,  with  Alexandra  Carlisle. 


SERIALS 


itagraph,  "The  Secret  Kingdom, 
ignal.  "The  Railroad  Raiders." 
niversal,  "The  Gray  Ghost." 
athe,  "The  Neglected  Wives." 
athe,  "The  Fatal  Ring." 
fathe,  "The  Seven  Pearls." 


MISCELLANEOUS 


A  KAY  COMPANY 

Golden  Spoon  Mary,"  C,  1,000. 

ARGOSY  FILMS.  INC 

Where  D'ye  Get  That  Stuff?"  five  reels, 
.he  Celebrated  Stielow  Case,"  five  reels. 
Absinthe,"  five  reels,  with  King  Baggott. 

ARIZONA  FILM  CORPORATION 

Should  She  Obey?"  six  reels,  with  Billie  West. 

ARROW  FILM  CORPORATION 

The  Deemster,"  nine  reels,  with  Derwent  Hall  Caine. 

GEORGE  BACKER  FILM  CORPORATION 

The  Sin  Woman."  with  Irene  Fenwick,  Reine  Davies  and  C.  Bruce. 

REX  BEACH   PICTURES  CORPORATION 

The  Barrier,"  ten  reels. 

BERNSTEIN  PRODUCTIONS 

'Who  Knows,"  five  reels. 

DAVID  BERNSTEIN 
■Redemption,"  with  Evelyn  Nesbit  Thaw. 

BIOGRAPH  COMPANY 
Her  Condoned  Sin,"  six  reels. 

BLUEBIRD 

'Eagle's  Wings,"  five  reels,  war  drama. 

'Even  as  You  and  I,"  five  reels,  with  Lois  Weber. 

CARDINAL  FILM  CORPORATION 
'Joan  the  Woman,"  eleven  reels,  with  Geraldine  Farrar. 

ONES  CORPORATION  OF  AMERICA 
'The  Fated  Hour,"  six  reels. 

'CHRISTIE  FILM  COMPANY 

Jay   21— "The  Milky  Way."  one  reel. 
28 — "His  Last  Pill,"  one  reel. 
4 — "Those  Wedding  Bells."  one  reel. 
11 — "A  Lucky  Slip,"  one  reel. 
IS — "A  Bold,  Bad  Knight,"  one  reel. 
25 — "Almost  a  Scandal,"  one  reel. 

CLARIDGE  FILMS,  INCORPORATED 

he  Birth  of  Character,"  five  reels, 
he  Heart  of  New  York."  five  reels. 

CLL'NE  PRODUCTIONS 

,'Ramona,"  ten  reels. 
'The  Eyes  of  the  World,"  ten  reels. 

CORONA  CINEMA  COMPANY" 
The  Curse  of  Eve,"  seven  reels,  with  Enid  Markey. 

COSMOFOTOFILM  COMPANY 

The  Black  Spot,"  four  reels. 
Incomparable  Mistress  Bellairs."  four  reels. 
Liberty  Hall,"  four  reels. 


"His  Vindication."  five  reels. 
"Victoria  Cross,"  four  reels. 
"The  Manx-Man,"  eight  reels. 

CREATIVE  FILM  CORPORATION 

"The  Girl  Who  Didn't  Think,"  six  reels. 

CREST  PICTURE  CORPORATION 

"The  Chosen  Prince,"  eight  reels. 

DIXIE  FILM  COMPANY 

"Tempest  and  Sunshine,"  five  reels. 
"Just  a  Song  at  Twilight."  five  reels. 

EBONY  FILM  CORPORATION  COMEDIES 

"Dat  Blackhand  Waitah  Man."  one  reel. 
"Shine  Johnson  and  the  Rabbit's  Foot,"  one  reel. 

E.  I.  S.  MOTION  PICTURE  CORPORATION 

"Trooper  44,"  five  reels,  with  George  Soule  Spencer  and  June  Dave. 

E.  &  R.  JUNGLE  FILMS  COMEDIES 

"Discovered,"  one  reel. 
"Napoleon's  Night  Out,"  one  reel. 
"When  Jones  Went  Wrong,"  one  reel. 
"Circus  Brides,"  one  reel. 
"Fowl  Play."  one  reel. 
"Jungle  Rats,"  one  reel. 

"When  the  Clock  Went  Cuckoo,"  one  reel. 

ENLIGHTENMENT  PHOTOPLAY  CORPORATION 
"Enlighten  Thy  Daughter,"  seven  reels. 

ESKAY  HARRIS  FEATURE  FILM  COMPANY 
"Alice  in  Wonderland,"  six  reels. 

EUGENIC  FILM  COMPANY 

"Birth,"  six  reels. 

EUROPEAN  FILM  COMPANY 
"Fighting  for  Verdun."  five  reels. 

EXCLU  SIVE  FEATURE  FILM  CORPORATION 
"Where  Is  My  Father,"  seven  reels. 

FAIRMOUNT   FILM  CORPORATION 
"Hate,"  seven  reels. 

J.  W.  FARNHAM 

"The  Awakening  of  Bess  Norton,"  five  reels. 
"Race  Suicide,"  six  reels. 

FIRST  NATIONAL  EXHIBITORS'  CIRCUIT,  INC. 

"On  Trial."  nine  reels,  with  Sydney  Ainsworth. 

FLORA  FINCH  FILM  CORPORATION 

"War  Brides,"  C,  two  reels,  with  Flora  Finch. 

•  FRIEDER  FILM  CORPORATION 

"A  Bit  of  Heaven,"  five  reels,  with  Mary  Louise. 

FRIEDMAN  ENTERPRISES.  INC. 

"A  Mormon  Maid."  six  reels,  with  Mae  Murray. 


'God': 


FROHMAN  AMUSEMENT  CORPORATION 
Man,"  nine  reels,  with  H.  B.  Warner. 


GOLD  MEDAL  PHOTOPLAYS 

"The  Web  of  Life."  five  reels,  with  James  Cruz. 

GRAND  FEATURE  FILM  COMPANY 

"Rex  Beach  on  the  Spanish  Main,"  five  reels. 

"Rex  Beach  in  Pirate  Haunts."  five  reels. 

"Rex  Beach  in  Footsteps  of  Capt.  Kidd,"  five  reels. 

GRAPHIC  FILM  COMPANY 

"The  Woman  and  the  Beast."  five  reels. 

D.  W.  GRIFFITH 

"The  Birth  of  a  Nation."  nine  reels,  with  H.  B.  Walthall. 
"Intolerance."  nine  reels,  with  Mae  Marsh. 

HANOVER  FILM  COMPANY" 

"Masiste,"  six  reels. 

"How  Uncle   Sam   Prepares."  four  reels. 

HARPER  FILM  CORPORATION 

"Civilization,"   ten  reels. 

HAWK  FILM  CORPORATION 

"Monster  of  Fate,"  five  reels. 

EDUCATIONAL  FILM  COMPANY 

"The  Valley  of  the  Hoh,"  one  reel. 

"The  Sheep  of  Chelan,"  one  reel. 

"High.  Low  and  the  Game."  one  reel. 

"The  Mysteries  of  Crystallization,"  one  reel. 

"The  Living  Book  of  Nature,"  one  reel. 

"Seren  of  Index,"  one  reel. 

"The  Orang  Outang,"  one  reel. 


42 


EXHIBITORS  HERALD 


EFFANGE  FILM  COMPANY 
"The  Marriage  Bond,"  five  reels,  with  Nat  Goodwin. 

FRANK  HALL  PRODUCTIONS 
"The  Bar  Sinister,"  nine'reels. 

"Her  Fighting  Chance,"  five  parts,  with  Jane  Grey. 

HILLER  AND  WILK 

"The  Battle  of  Gettysburg." 
"Wrath  of  the  Gods." 

HOWL  COMEDIES 

"Balloonatics." 
"Automaniacs." 

"Neptune's  Naughty  Daughter."  i 

IVAN  FILM  PRODUCTIONS 

"Two  Men  and  a  Woman,"  five  reels,  with  James  Morrison. 
"One  Law  for  Both,"  twelve  reels,  with  Leah  Baird. 

JUVENILE  FILM  COMPANY 

"The  World  War  in   Kidland,"  one  reel. 

"A  Chip  Off  the  Old  Block."  one  reel. 

"Chip's  Elopement,"  one  real. 

"Chip's  Backyard  Barnstormers,"  two  reels. 

"Chip's  Rival,"  one  reel. 

"For  Sale — A  Daddy,"  one  reel. 

"Chip's  Carma,"  two  reels. 

"Chip's  Movie  Company,"  one  reel. 

KEEN  CARTOON  CORPORATION  COMEDY  CARTOONS 

"Mose  Is  Cured,"  half  reel. 

"The  Old  Forty-Niner,"  half  reel. 

"Jeb  Jenkins,  the  Village  Genius,"  half  reel. 

"Jerry  McDub  Loses  His  Job,"  half  reel. 

"Henry  W.  Zippy  Buys  a  Pet  Dog,"  half  reel. 

"Zoo-Illogical  Studies,"  half  reel. 

"A  Dangerous  Girl,"  half  reel. 

"Dr.  Zippy  Opens  a  Sanitorium,"  half  reel. 

"The  Fighting  Blood  of  Jerry  McDub,"  half  reel. 


KLOTZ  AND  STREIMER,  INC. 
"Whither  Thou  Goest,"  five  reels,  with  Orrin  Johnson  and  Rhea  Mitchell. 

KULEE  FEATURES 

"Germany  on  the  Firing  Line,"  five  reels. 
"France  on  the  Firing  Line,"  six  reels. 
"The  Unborn,"  five  reels. 

LEA-BEL  COMPANY 

"Modern  Mother  Goose,",  five  reels. 
"Snow  White,"  four  reels. 

"Jimmie  Gets  the  Pennant,"  Mo-Toy  comedy. 
"Out  in  the  Rain,"  Mo-Toy  comedy. 

LINCOLN  CYCLE  PICTURES 

"My  Mother."  two  parts. 
"My  Father,"  two  parts. 

"Myself,"  two  parts.  • 

'"The  Call  to  Arms,"  two  parts. 

"Old  Abe,"  two  parts. 

"At  the   Slave  Auction,"  five  parts. 

"The  President's  Answer,"  two  parts. 

C.  POST  MASON  ENTERPRISES 
"The  Wonder  City  of  the  World." 


MASTER  DRAMA  FEATURES,  INC. 
"Who's  Your  Neighbor?"  seven  reels,  with  Christine  Mayo. 


MILO  COMEDIES 

"Great  Danbury  Fair,"  one  reel. 
"A  Knot  That  Is  Not,"  one  reel. 
"Never  Again,"  one  reel. 
"The  Devil  In  Again,"  one  reel. 
"Gooseburg  Elopement,"  one  reel. 

MONITOR  FILM  COMPANY  COMEDIES 

"The  House  of  a  Thousand  Spooks,"  one  reel. 

"Those  False  Teeth,"  one  reel. 

"Robinson  Crusoe,"  one  reel. 

"How  Levi  Fooled  the  Folks,"  one  reel. 

"Dear  Old  Dad,"  one  reel. 

"The  Ghost  of  Mooredown  Manor,"  one  reel. 

MORAL  UPLIFT  SOCIETY  OF  AMERICA 
"It  May  Be  Your  Daughter,"  five  reels. 

B.  S.  MOSS 

"The  Power  of  Evil,"  five  reels. 
"The  Girl  Who  Doesn't  Know,"  five  reels. 
"In  the  Hands  of  the  Law,"  five  reels. 
"One  Hour,"  six  reels. 

PARAGON  FILM  COMPANY 
"The  Whip,"  eight  reels. 


PATRIOT  FILM  CORPORATION 
"How  Britain  Prepared,"  eight  reels. 

PIONEER  FEATURE  FILM  CORPORATION 
"The  Soul  of  a  Child,"  five  reels. 

PRIVATE  FEATURE  FILMS 

"Ignorance,"  six  reels. 

HARRY  RAPF 
"The  Mad  Lover,"  with  Robert  Warwick. 

RAY  COMEDIES 
"Casey's  Servants,"  two  reels. 
"Casey  the  White  Wing,"  two  reels. 

SHERIOTT  PICTURES  CORPORATION 
"The  Black  Stork,"  five  reels. 

SHERMAN  ELLIOTT,  INC. 

"The  Crisis,"  seven  reels. 

SHERMAN  PICTURES  CORPORATION 

"I  Believe." 

"The  Land  of  the  Rising  Sun." 

FRANK  J.  SENG 

"Parentage." 

SIGNET  FILM  CORPORATION 

"The  Masque  of  Life,"  seven  reels. 

FRED  H.  SOLOMON 
"The  Downfall  of  a  Mayor,"  eight  reels,  with  Charles  E.  Sebastian. 

SUNBEAM  MOTION   PICTURE  CORPORATION 
"Somewhere  in  Georgia  with  Ty  Cobb,"  six  reels. 

SUNSHINE  FILM  PRODUCING  COMPANY 
"What  the  World  Should  Know,"  five  reels. 

SUNSHINE  FILM  CORPORATION 
"S  O  S,"  six  reels,  with  Richard  Travers  and  William  Buckley. 

SUPERIOR  FILM  COMPANY 

"The  Faucet,"  five  reels. 
"The  Cowpuncher,"  six  reels. 

TODAY  FEATURE  FILM  CORPORATION 

"Today,"  with  Florence  Reed. 

TRIUMPH  FILM  COMPANY 
"The  Libertine,"  six  reels. 

ULTRA  PICTURES  CORPORATION 
"The  Woman  Who  Dared,"  seven  reels,  with  Beatriz  Michelena. 

UNIVERSAL 

"Idle  Wives,"  five  reels. 

"Where  Arc  My  Children?"  five  reels. 

"Twenty  Thousand   Leagues  Under  the   Sea,"  ten  reels. 

"People  vs.  John  Doe,"  five  reels. 

"Robinson    Crusoe,"    four  reels. 

"Hell  Morgan's  Girl,"  five  reels. 

VARIETY  FILMS  CORPORATION 

"My  Country  First,"  six  reels. 

"The  Pursuing  Vengeance,"  five  reels. 

"The  Price  of  Her  Soul,"  six  reels,  with  Gladys  Brockwell. 

WARNER  BROTHERS 
"Are  Passions  Inherited?"  five  reels. 

EDWARD  WARREN  PRODUCTIONS 
"The  Warfare  of  the  Flesh,"  with  Sheldon  Lewis  and  Charlotte  Ives. 

WHARTON  BROTHERS,  INC. 
"The  Great  White  Trail,"  with  Doris  Kenyon. 

ELLA  WHEELER  WILCOX  FILMS 

"Meg's  Curse,"  two  reels. 
"Lais  When  Young,"  two  reels. 
"A  Married  Coquette,"  two  reels. 
"Angel  or  Demon,"  two  reels. 
"Lord  Speak  Again,"  two  reels. 
"Divorced,"  two  reels. 

WARRENTON  PHOTOPLAYS  FILM  DISTRIBUTING  CO. 

"The  Bird's  Christmas  Carol,"  five  reels. 

WILLIAMSON  BROTHERS 

"The  Submarine  Eye." 


Flushing,  N.  V. — A  new  theater,  with  a  seating  capacity 
>f  2.500  will  soon  be  erected  here  bv  Wilmer  &  Vincent. 


Philadelphia — The  two-story  brick  motion  picture  theater 
it  2716  Girard  avenue  has  been  conveyed  by  Charles  H.  Gol- 
l)urn  to  John  E.  Hardy. 


Rochester,  X.  Y. — Extensive  improvements  are  to  be  made 
Bj  the  Lincoln  Theater  Company.  700  Jay  street,  to  the  thea- 
l  er  building  on  Jay  street.    The  work  will  cost  $2,500. 


Xew  York — From  the  middle-west  comes  news  of  the  prog- 
ress which  George  \V.  Weeks  is  making  in  his  new  post  of  divi- 
sion manager  of  the  Hoffman-Foiirsquare  Exchanges.  The  lat- 
;st  engagement  by  Mr.  Weeks,  following  his  securing  Leo 
Denison  for  Cleveland,  is  H.  W.  Smith.  Mr.  Smith  hails  from 
Detroit,  but  his  activities  will  now  be  confined  to  Cincinnati. 
»vhere  the  offices  of  the  Foursquare  Exchange  are  located  in 
:he  Strand  Theater  building. 

Division  Manager  Weeks  reports  excellent  bookings  for 
'The  Bar  Sinister,"  "The  Sin  Woman."  "Her  Fighting  Chance" 
and  '.'A  Trip  Thru  China" — not  to  mention  future  business  for 
:he  new  Hoffman-Foursquare  features,  "The  Silent  Witness." 
'The  Fringe  of  Society,"  and  "Madame  Sherry,"  to  be  issued 
n  the  fall.  The  Walnut  Street  Theater,  Cincinnati,  the  Co- 
onial.  Columbus  and  the  Rialto  of  Ft.  Wayne  are  a  few  of  the 
Central  States  houses  that  are  showing  Foursquare  pictures. 


of  the  Artcraft  Pictures  Corporation.  A  twenty-four  sheet, 
which  has  been  proclaimed  by  many  to  be  one  of  the  most 
attractive  pieces  of  paper  prepared  this  season,  shows  the 
popular  player  in  one  of  the  big  scenes  of  the  photoplay. 
The  line  of  lithographs  includes  one  twenty-four-sheet,  two 
six-sheets,  two  three-sheets  and  three  one-sheets,  all  of  un- 
usual design  and  appearance.  Attractive  store  cards,  slides, 
and  a  novelty  key  puzzle  are  other  splendid  business  stimu- 
lators prepared  by  Artcraft  for  this  film. 

A  large  assortment  of  newspaper  cuts  and  mats  of  com- 
plete advertising  layouts,  together  with  special  articles  in 
mat  form,  have  been  prepared  by  the  publicity  department, 
and  a  complete  press  book,  containing  ten  pages  of  stories, 
ranging  in  size  from  squibs  to  lengthy  interviews,  gives 
the  exhibitor  plenty  of  material  for  his  local  publications. 

In  addition  to  the  material  already  prepared  by  Art- 
craft. its  Exhibitors'  Aid  Department  is  giving  special  serv- 
ice and  suggestions  to  showmen  on  extensive  campaigns  for 
the  presentation  of  this  novel  offering.  "Seven  Keys"  will 
be  published  early  in  September  and  many  managers  havg 
already  commenced  advertising  this  production. 


Marion.  O. — The  Grand  Theater  Company  has  opened  the 
new  $100,000  picture  theater  here,  owned  by  the  Elks. 


Williamsport,  Ind. — Manager  Reece  has  installed  a  new 
)rojection  machine  and  made  other  improvements  in  the  Prin- 
cess Theater. 


Xew  York — Marcus  Loew  has  booked  Universale  mystery 
serial.  "The  Gray  Ghost."  for  all  of  his  Xew  York  theaters, 
beginning  Monday,  September  10. 


Xew  York. — R.  M.  Yandivert,  who  recently  joined  the 
Peter  Pan  Film  Corporation  as  vice-president  and  general 
manager,  is  at  present  traveling  through  the  country,  visit- 
ing the  exchanges  and  outlining  sales  plans  for  the  various 
territories.  Mr.  Yandivert  has  made  a  specialty  of  this  kind 
of  work,  and  excellent  results  are  to  be  expected. 


New  York. — The  Xew  York  Hoffman-Foursquare  Ex- 
change, under  the  management  of  Hy  Gainsborg,  is  doing  a 
big  summer  business.  Says  Mr.  Gainsborg:  "Foursquare  ex- 
hibitors are  discovering  that  one  of  the  best  forms  of  insur- 
ance they  can  carry  is  our  product.  It  affords  the  patrons  the 
sort  of  satisfaction  they  want  when  the  mercury  climbs  in 
the  thermometer  bulb." 

Some  of  the  recent  Xew  York  Foursquare  Exchange  book- 
ings are  Keith's  Prospect  Theater,  three  days,  for  "The  Sin 
Woman":  the  Harlem  Opera  House.  "The  Sin  Woman,"  three 
days;  the  Park  Theater,  Bay  Ridge,  "The  Sin  Woman,  for  two 
days,  and  the  Apollo,  in  125th  street,  which  also  has  contracted 
for  this  feature. 

The  Sheer  Brothers  of  Corona  have  booked  "The  Sin 
Woman"  and  "Her  Fighting  Chance."  while  the  Tiffany,  of 
the  Bronx,  has  chosen  "The  Bar  Sinister"  for  an  early  show- 
ing. The  Garden  Theater,  at  Webster  avenue  and  195th  street, 
will  show  both  "The  Bar  Sinister"  and  "The  Sin  Woman."  and 
the  Regent,  in  Fulton  street.  Brooklyn,  has  likewise  selected 
both  of  these  features.  The  Adelphia  and  the  Olymphia,  Xew 
York  Broadway  theaters,  will  shortly  show  "Her  Fighting 
Chance,"  as  will  the  American  Music  Hall,  at  Far  Rock- 
away. 


An  exceptional  line  of  advertising  and  publicity  matter 
for  George  M.  Cohan's  second  photoplay.  "Seven  Keys  to  Bald- 
pate,"  has  been  prepared  by  the   Exploitation  Department 


Indianapolis,  Ind. — The  Alhambra  Theater,  one  of  the 
chain  of  houses  owned  by  Barton  &  Olson,  has  just  been 
opened,  after  being  rebuilt  at  a  cost  of  $40,000.  Edwin  Booth, 
who  has  managed  the  theater  for  the  last  year,  will  continue 
in  that  position.  Two  new  Simplex  machines  have  been  in- 
stalled and  the  theater  has  been  equipped  with  a  complete  ven- 
tilating system. 


Irwin,  la. — Peter  Steenhausen  has  purchased  the  opera 
house  from  the  Odd  Fellows  and  will  turn  it  into  a  motion 
picture  theater. 


Rochester,  Ind. — The  K.  G.  Theater  has  been  closed  and 
will  be  remodeled  by  J.  F.  Dysert.  the  owner.  Mr.  Dysert  pro- 
poses to  erect  a  new  theater  north  of  the  Arlington  hotel. 


Cincinnati.  O. — Several  changes  have  been  made  in  the 
new  Clinton  Theater  plans,  being  built  by  Charles  W.  Murphy, 
and  it  is  said  th«  house  will  be  much  more  elaborate. 


Chicago.  111. — The  Irving  Theater  Company  has  leased 
from  Charles  O.  Race,  the  theater  at  southwest  corner  of  Craw- 
ford and  Irving  Park  boulevard,  for  ten  years  from  October  3, 
at  an  annual  rental  of  $10,000. 


Westbrook.  Minn. — J.  Bauer,  manager  of  the  Dixie  Thea- 
ter, states  that  the  "Adventures  of  Shorty  Hamilton."  in  which 
"Shorty"  Hamilton  stars,  is  one  of  the  best  features  he  ever 
used,  and  fans  enjoyed  it. 


R.  H.  Cropper,  general  manager  of  the  Standard  Film  Cor- 
poration, which  has  branch  offices  in  St.  Louis,  Kansas  City*. 
Chicago.  Minneapolis  and  Omaha,  and  which  controls  the 
Billy  West  Comedies  for  that  territory,  gives  the  following 
reason  for  the  success  of  the  comedies.  Mr.  Spitzer  is  a  firm 
believer  in  advertising,  and  has  organized  a  territory-wide 
newspaper  campaign.  The  pictures  are  playing  to  packed 
houses  and  growing  more  popular  every  day,  it  is  reported. 


44 


EXHIBITORS  HERALD 


"Skinner's  Baby,"  the  third  of  Essanay's  Skinner  fetaures, 
is,  according  to  statements  made  by  K-E-S-E,  shattering  rec- 
ords, even  those  established  by  "Skinner's  Dress  Suit"  and 
"Skinner's  Bubble,"  which  are  frequently  referred  to  as  the 
"big  successes  of  the  year."  Bryant  Washburn,  assisted  by 
Hazel  Daly,  made  the  most  of  the  story  in  "Skinner's  Baby," 
and  it  promises  to  be  one  of  the  big  money-makers  of  19lt. 


Sault  Ste.  Marie,  Canada. — Leo  Crume,  manager  of  the 
Princess  Theater,  Sault  Ste.  Marie,  Canada,  adopted  some  orig- 
inality in  his  advertising  for  "The  Girl  and  the  Game,"  Mutual 
serial  starring  Helen  Holmes.  He  used  space  three  inches  by 
two  columns  to  carry  out  the  idea,  and  this  is  the  way  he  did  it: 

$250  REWARD 
LOST — A  brindle  dachsund,  five  feet  long  and 
seven  inches  high.    Intelligent  and  affectionate  dispo- 
sition and  fondness  for  children  and  soup  bones. 

$250  REWARD 
will  be  paid  to  any  one  returning  him  to  the  under- 
signed. In  addition,  too,  finder  will  be  given  one  re- 
served course  ticket  to  "THE  GIRL  AND  THE 
GAME"  for  every  foot  of  dog  returned.  He  shrinks  ■ 
from  water,  so  catch  him  before  it  rains,  or  he'll  shrink 
a  couple  of  tickets  on  you.  His  distinguishing  mark  is 
that  two  back  teeth  are  missing.  Let  him  bite  you  and 
examine  the  marks.    Xo  questions  asked.    I  will  be 

•     up  all  night,  waiting.  Leo  Crume, 

PRINCESS  THEATER. 
Mr.  Crume's  originality  and  the  use  of  liberal  space  paid 

handsomely  at  the  ticket  window. 


Milwaukee,  Wis. — Manager  E.  C.  Bostick  set  a  new  rec- 
ord for  his  record-breaking  Merrill  Theater  in  Milwaukee  on 
his  week's  run  of  "Skinner's  Baby,"  the  third  of  Essanay's  Skin- 
ner pictures,  in  which  Bryant  Washburn  is  being  featured. 

Good  advertising  by  Manager  Bostick  on  his  runs  of  the 
two  previous  Skinner  productions,  "Skinner's  Dress  Suit"  and 
"Skinner's  Bubble."  had  brought  record-breaking  crowds  and, 
what  was  better  for  the  third  picture,  established  Skinner  and 
his  little  wife,  Honey,  as  likeable  figures  in  the  eyes  of  his  pa- 
trons. In  fact,  the  third  picture  needed  no  advertising  to  get 
capacity  business,  but  the  Merrill  manager  was  bent  on  main- 
taining his  record-breaking  speed.  He  set  about  it  in  this 
manner: 

Three  days  before  he  opened  his  week's  run  of  "Skinner's 
Baby,"  he  mailed  out  and  distributed  fancy  postal  cards  typical 
of  announcements  of  a  birth.    They  read: 

"Mr.  and  Mrs.  William  Manning  Skinner  wish  to  announce 
the  arrival  of  'William  Manning  Skinner,  Jr.,'  at  the  Merrill 
Theater." 

Manager  Bostick  followed  this  up  by  decorating  the  ex- 
terior of  his  theater  with  elaborate  baby  designs,  as  well  as  the 
star's  name  in  lights,  then  rigged  his  big  lobby  up  as  a  typical 
nursery.  In  the  center  of  the  place  he  stationed  a  baby  cab 
with  a  big  doll. 

Here  is  his  letter  to  Essanay  announcing  the  results  of 
his  work: 

"The  Merrill  Theater  broke  all  records  for  attendance  this 
week,  when  we  showed  'Skinner's  Baby.'  The  crowds  were  so 
large  that  we  were  compelled  to  turn  away  hundreds  every 
night  during  the  week.  The  compliments  paid  the  picture  were 
exceptionally  fine.    Yours,  E.  C.  Bostick." 


Toronto,  Ont. — The  Regal  Films,  Ltd.,  of  Toronto,  reports 
that  the  Mutt  and  Jeff  Animated  Cartoons  are  growing  more 
popular  daily.  Practically  their  entire  territory  is  booked,  and 
they  attribute  their  big  sale  largely  to  the  favor  which  these 
clever  cartoons  have  found  with  the  military  audiences  through- 
out the  country.  The  exchange  feels  that  these  are  just  the 
type  of  pictures  which  appeal  most  at  this  time,  for  they  are 
light  and  humorous,  and  amusement  is  what  the  Canadians 
need  now. 


Washington,  D.  C. — Arthur  S.  Kane,  general  manager  for 
the  Lewis  J.  Selznick  Enterprises,  Inc.,  has  opened  a  new  ex- 
change here.  V.  P.  Whitaker,  recently  sales  manager  for  Art- 
craft,  has  taken  charge. 


Columbia,  S.  C. — The  Broadway  Theater  let  a  contract  to 
Halbeck  &  Heslup  for  the  erection  of  a  40-foot  addition  to  the 
building,  which  will  materially  increase  the  seating  capacity. 
The  improvements  will  cost  $10,000. 


Little  Rock,  Ark. — Mayor  D.  M.  Pixley  vetoed  an  ordi- 
nance abolishing  motion  picture  exhibitions  on  Sunday  and 

fixing  a  fine  of  $25  for  violations. 


Portland,  Ore. — Gunther-King  Company 
theater  at  365  Washington  street. 


will  repair  the 


San  Jose,  Cal. — The  Empire  Theater  at  15  North  Second 
street,  which  was  closed  for  several  weeks  undergoing  repairs, 
has  been  opened  by  Manager  Ellis  Jones.  The  theater  has 
been  equipped  with  the  newest  ventilating  system  and  sever 
exits  have  been  added.  The  house  was  recently  damaged  by 
fire  to  the  extent  of  $1,000. 


Pacific  Grove,  Cal. — C.  B.  Clark,  manager  of  the  Iris  Thea 
ter,  reports  that  Kolb  &  Dill  in  "Three  Pals"  broke  all  attend 
ance  records  at  his  house  since  the  theater  opened. 


Denver,  Colo. — H.  T.  Nolan,  one  of  the  foremost  figure 
in  the  Western  exchange  world,  has  opened  an  office  in 
Denver,  Colo.,  from  which  he  is  handling  the  Mutt  and  Jefi 
comedies  for  Wyoming,  Southern  Idaho,  Utah,  Colorado . 
Northern  New  Mexico  and  the  Black  Hills  section  of  South 
Dakota.  He  is  also  about  to  open  an  office  in  Omaha,  in  order 
to  take  care  of  the  territory  of  Nebraska  and  Iowa.  He  re- 
ports that  he  is  booking  the  new  comedies  very  rapidly,  and 
that  much  of  his  new  territory  is  already  sold  out. 


Monroe,  La 
stroyed  by  fire. 


-The  Lvceum  Theater  here  was  recentlv  de- 


WM.  FOX  PICKS  PHOTOPLAYS  FOR 

PRODUCTION  WHICH  ARE  READ  TO  HIM 
WHILE  BARBER  PLIES  HIS  TRADE 


Let  photo-playwrights  tear  their  hair  over  this — but 
this  is  the  way  one  motion  picture  magnate  judges  their 
product : 

Willian  Fox.  head  of  the  various  ciilema  enterprises 
that  bear  his  name,  is  a  mighty  busy  man.  He  has  a 
private  barber  shop  in  his  office.  Every  afternoon  his 
staff  barber  arrives,  and  Mr.  Fox  retires  to  the  barber 
chair.  While  the  tonsor  thus  plies  his  job,  a  young 
woman  enters,  and  the  plot  begins;  she  brings  the  plot 
with  her,  and  she  begins  it.  Jack  Lait,  who  writes  the 
story  in  the  American  Magazine  for  September,  has  seen 
it  and  knows  it  to  be  true. 

Seated  in  a  far  corner  of  the  room,  she  begins  to 
read  scenarios  in  a  metallic  unemotional  voice. 

"I  wouldn't  let  an  actor  or  a  director  read  me  a  story 
on  a  bet,"  says  Mr.  Fox.  "Those  fellows  can  make  any- 
thing sound  good." 

While  the  lady  with  the  zinc  throat  reads  on,  Mr. 
Fox  lies  in  the  chair  under  the  soothing  touch  of  razor, 
brush  or  vibrator,  his  eyes  closed,  half  dozing.  Not 
until  he  has  gone  to  bed,  many  hours  later,  does  he 
turn  back  to  those  scenarios.  Here  is  how  he  accepts 
scenarios : 

"The  ones  I  can  remember  when  I  get  in  bed  are 
the  ones  I  want.  I  know  that  those  which  registered 
on  my  half-sleeping  brain  hours  before,  and  still  stand 
there  in  relief,  are  the  ones  that  will  register  on  the 
brain  of  the  audience.  Those  are  the  ones  that  'stuck' 
with  me.    Those  are  the  ones  I  want." 


EXHIBITORS  HERALD 


45 


f.  C.  GREEN,  OF  GAULT,  OXT.,  SEEKS  A  RECORD  NEW  PRODUCING 

WITH  "GREAT  WHITE  TRAIL"  FILM  IN  CANADA  CONCERN  OPENS 

OFFICES  IN  TOLEDO 


dso  Secures  Rights  to  Wharton  Feature  for  Alaska;  Leaves  Ithaca 
Plant  With  Three  Prints  and  Advertising  Territory  Purchased 


Ithaca,  X.  Y. — John  C.  Green,  of  Gait. 
Dnt.,  who  has  purchased  the  entire 
Canadian  and  Alaskan  rights  to  the 
Vharton  feature,  "The  Great  White 
Trail."  arrived  in  Ithaca  last  week  and 
leparted  two  days  later  with  three  prints 
>f  the  picture  and  advertising  matter. 
K'hich  he  intends  to  use  as  the  beginning 
f  his  exploitation. 

"I  intend  to  "circus'  this  picture  as  no 
icture  ever  was  "circused'  in  Canada." 
aid  Mr.  Green.   "This  advertising  is  just 


The  Shamrock  Photoplay  Corporation 
>f  San  Jose,  Texas,  announces  that  it  has 
ompleted  its  first  picture,  entitled  "Jim 
>f  the  3-C  Ranch." 

*  The  film  will  be  exploited  by  the 
Jltra.  Films,  Inc..  of  New  York,  which 
as  contracted  for  one  two-reel  western 
eatures  each  month. 

The  Shamrock  company  has  just  com- 
pleted its  second  picture,  to  be  known  as 
Down  at  Apache  Pass,"  a  story  written 
iround  Pat.  Carret.  the  fighting  Xew 
Mexico  sheriff:  Geronimo.  the  notorious 
iVpache  chief,  and  Billie  the  Kid,  a  no- 
orious  outlaw. 


going  to  be  a  beginning  with  me.  And 
when  I  get  through  with  that  end  of 
things  the  film  printing  end  of  the  busi- 
ness better  be  ready  for  business,  because 
I'm  going  to  need  more  prints  of  "The 
Great  White  Trail.'  I'm  after  a  record 
in  Canada — and  I'm  pretty  confident  that 
I'm  going  to  get  it." 

Mr.  Green  intends  to  do  his  booking 
through  Regal  Films,  Ltd.,  of  Toronto, 
and  will  open  the  picture  shortly  for  a 
week's  run  in  one  of  the  big  houses  there. 


The  third  western  picture  will  be 
"Down  at  the  4-D  Ranch."  a  story  of  the 
Indian  nation  as  it  was  before  the  open- 
ing of  Oklahoma.  These  films  will  be 
published  to  exhibitors  September  5, 
October  5  and  November  5. 

The  company  of  players  with  the 
Shamrock  Corporation  includes  Guy 
Robinson.  Angela  W.  Porter.  Wade  Hul- 
lette,  Frederick  B.  Pate  and  Blanche  Mc- 
Garity. 

The  pictures  are  being  directed  by  M. 
A.  Kent,  formerly  with  Lasky,  Yitagraph 
and  other  companies. 


The  Fidelity  Picture  Plays  Syndicate 
has  been  organized  at  Toledo.  Ohio,  with 
a  capital  of  §250,000  and  has  opened  of- 
fices in  the  Spitzer  building. 

Several  prominent  and  experienced  pro- 
ducers are  interested  in  the  venture  and 
a  lecturer  of  national  prominence  is  also 
at  its  head. 

The  company  proposes  to  make  a  num- 
ber of  big  photodramas  to  run  two  house 
and  be  sufficient  for  a  full  evening's  en- 
tertainment. 

The  first  picture  will  deal  with  an 
American  historical  romance  pertaining 
to  Mormonism.  The  company  announces 
that  a  number  of  well-known  actors  have 
been  engaged,  and  the  feature  will  be 
given  the  best  direction,  photography 
costuming  and  mechanical  effects  possi- 
ble. Most  of  the  settings  will  be  natural 
scenery. 


J.  E.  WELCH  WILL 

HANDLE  OFFICE  OF 

BUD  FISHER  FILMS 


Bud  Fisher  has  selected  J.  Edward 
Welch  as  general  office  manager  of  the 
Bud  Fisher  Films  Corporation. 

Mr.  Fisher  goes  to  war  this  month  and 
as  H.  A.  Brock,  the  former  manager,  has 
been  called  to  the  Quartermaster's  De- 
partment of  the  arm}',  it  was  necessary  to 
find  a  man  of  ability  to  look  after  the 
affairs  of  the  organization. 

When  Mr.  Welch  came  to  Xew  York 
from  Baltimore,  where  he  had  been  an 
exhibitor,  he  met  Mr.  Fisher,  who  offered 
him  a  place  in  his  company. 


'SCANDAL,"  COSMO  HAMILTON'S  SERIAL  STORY, 

IS  CONSTANCE  TALMADGE'S  FILM  VEHICLE 


'JIM  OF  THE  3-C  RANCH,"  FIRST  PRODUCTION  OF 
SHAMROCK  CORP.  TO  BE  ISSUED  BY  ULTRA  FILMS 


nitial  Play  Published  Sept.  5,  Will  Be  Followed  by  Features  Oct.  5 
and  Nov.  5 ;  to  Make  and  Issue  One  Play  a  Month 


Mayer  Makes  Debut  in  Lead  Role  on  Selznick  Program  in  Character 
of  "Worst  Spoiled  Woman  in  America" 



The  first  picture  in  which  Constance 
I  jTalmadge.  who  is  the  latest  addition  to 

he  Selznick  players,  will  make  her 
t>  .ppearance  as  a  film  star  is  a  screen 
■  j'ersion  of  Cosmo  Hamilton's  serial, 
*  Scandal,"  now  appearing  in  the  Green 

iook. 

The  role  of  Beatrix  Yanderdyke,  "the 
V  vorst  spoiled  woman  in  America,"  gives 
*Iiss  Talmadge  a  good  vehicle,  it  is  said. 
Cosmo  Hamilton,  whose  "Blindness  of 
1  /irtue"  and  "'Sins  of  the  Children"  place 


him  among  the  foremost  British  novel- 
ists, wrote  the  story. 

The  screen  version  of  "Scandal"  is 
being  directed  by  Charles  Giblyn.  and  in 
the  company  supporting  the  star  are 
Harry  C.  Browne,  J.  Herbert  Frank, 
Aimee  Dalmores,  Ida  Darling  and  Glad- 
den James. 

Work  on  the  production  has  been  going 
along  steadily  for  the  past  two  weeks  in 
the  Selznick  studio  in  the  Bronx,  and  on 
the  beautiful  estate  of  Commodore  E.  C. 
Benedict  at  Greenwich.  Conn. 


Carmel  Myers  has  joined  the  forces  of  the 
Jewel  Productions,  Inc..  and  is  appearing  in  "Si 


rens  of  the  Sea,1 
Jewel  banner. 


her    first   vehicle   under  the 


The  Mutual  Film  Corporation  announces  the 
appointment  of  George  E.  Jackson,  as  manager  of 
the  Portland.  Ore.,  branch.  He  succeeds  X.  F. 
Dobbs. 


S.  D.  Palmer,  former  editor  of  the  Ogdensburg 
Journal,  has  joined  the  publicity  staff  of  the 
Universal  Film  Company  and  will  have  charge  of 
the  out  of  town  syndicate  news. 


A.  HAMBURG  CO., 
FRAME  MAKERS,  IN 
NEW  "LOOP"  OFFICE 


Down-Town   Chicago  Head- 
quarters Opened  at  102  North 
Fifth  Avenue 


The  Eugene  A.  Hamburg  Company, 
makers  of  picture  and  lobby  display 
frames,  announce  the  opening  of  the  new 
down-town  Chicago  offices,  at  102  North 
Fifth  avenue. 

The  new  quarters  will  be  used  for  gen- 
eral offices  and  a  spacious  assembling 
room  has  been  provided  where  patrons 
can  inspect  all  makes  of  frames  turned 
out  by  this  firm. 

The  Hamburg  Company  is  one  of  the 
leading  concerns  in  this  line  in  the  Cen- 
tral States  and  the  new  quarters  were 
found  necessary  to  handle  the  increase 
in  business.  The  concern  will  continue 
to  operate  the  factory  at  2021-27  Federal 
street,  as  heretofore. 


46 


EXHIBITORS  HERALD 


CROPPER  CONFERS 

WITH  LESSER  ON 

EXCHANGE  DEAL 


"THE  RED  ACE,"  WHICH  STARS  MARIE  WALCAMP, 

NEXT  UNIVERSAL  SERIAL  SCHEDULED  OCT.  8 


Plan  Coalition  of  Rental  Branches 
Spanning  Entire  U.  S. 


During  the  visit  just  concluded  by 
R.  C.  Cropper,  president  of  the  Standard 
Film  Corporation,  to  New  York  City,  it 
became  known  this  week  a  part  of  his 
conference  with  Sol.  Lesser,  the  Art 
Dramas  distributor  in  Arizona,  Califor- 
nia and  Nevada,  had  to  do  with  the  pro- 
posed coalition  of  the  independent  ex- 
changes covering  the  United  States. 

This  is  interesting  to  exhibitors,  who 
will  speculate  as  to  the  possible  course 
to  be  followed  by  the  exchanges  should 
they  become  allied.  Coalition  of  inde- 
pendent exchanges  should  mean,  for  one 
thing,  says  Mr.  Cropper,  a  very  consid- 
erable step  towards  the  solving  of  many 
of  the  problems  of  distribution  now  con- 
fronting exchanges. 

The  Standard  Film  Corporation  is  said 
to  be  the  largest  independent  film  ex- 
change system  in  the  country.  Its  offices 
are  located  in  Chicago,  St.  Louis,  Omaha, 
Kansas  City  and  Minneapolis,  and  it  is 
rumored  that  a  sixth  office  is  soon  to  be 
opened  in  another  central  state  city.  The 
Standard  distributes  the  Art  Dramas 
program  and  the  Billy  West  King-Bee 
comedies  throughout  its  territory  and 
also  has  just  purchased  rights  on  the 
Christie  comedies. 


New  Production,  Which  Is  Mysterious  Drama  of  Picturesque  North- 
west in  Two-Reel  Episodes,  Follows  "Gray  Ghost"  Success 


Universal  ,is  about  to  launch  a  new  mystery  serial  starring  Marie  Walcamp, 
entitled  "The  Red  Ace."  The  opening  episode  will  be  published  October  8,  the  week 
following  the  conclusion  of  "The  Gray  Ghost."  Jacques  Jaccard  is  the  author  and 
director  of  this  powerful  new  serial.  Miss  Walcamp  and  Jacques  Jaccard  as  star 
and  director,  both  have  excelled  themselves,  it  is  said,  in  this  tale  of  a  lost  platinum 
mine  in  British  Columbia,  the  location  of  which  is  sought  by  the  secret  agents 
of  a  foreign  government. 


Cast  and  Characters. 

Marie  Walcamp  will  be  supported  by 
Larry  Peyton,  in  the  role  of  a  private 
of  the  Royal  Northwest  Mounted  Police, 
L.  M.  Wells,  who  takes  the  part  of  Fou- 
chard,  the  traitorous  tavernkeeper  of  a 
Canadian  mining  camp;  Bobby  Mack,  as 
the  faithful  messenger  and  bodyguard  of 
the  heroine;  Charles  Brindley,  who  im- 
personates Steele  Heffern,  posing  as  a 
gambler,  but  in  reality  the  executive  head 
of  the  foreign  power's  forces  in  British 
Columbia;  Miriam  Shelby,  as  "Dutch 
Kate,"  apparently  a  waitress  in  Fou- 
chard's  tavern,  but  whose  real  activities 
are  not  disclosed  until  the  end  of  the  ser- 
ial; Harry  Archer,  who  plays  the  role  of 
Dr.  Hertzman,  head  of  the  foreign  secret 
service  in  America;  Novel  Johnson,  as 
"Little  Bear,"  a  faithful  Indian,  and 
Yvette  Mitchell  as  "Red  Fawn,"  his  sis- 
ter. 

In  addition,  there  is  a  strange  phan- 
tom, half  man,  half  beast,  who  pounces 


on  his  prey  from  tree-tops  and  snatches 
passing  riders  from  their  saddles  with- 
out seeming  effort.  A  troop  of  North- 
west Mounted  Police,  a  settlement  of 
half-breed  Indians  in  a  large  native  vil- 
lage built  especially  for  this  serial,  and 
the  platinum  mine  whose  only  entrance 
is  through  the  bottom  of  the  mountain 
lake  add  realism  to  the  most  beautiful 
outdoor  settings  ever  used  in  a  Universal 
serial. 

Big  Dramatic  Points. 

There  are  at  least  three  big  dramatic 
points  in  each  two-reel  episode,  and  each 
episode  ends  like  a  successful  magazine 
serial.  Marie  Walcamp  adds  to  her 
laurels  in  the  opening  episodes,  which 
require  her  to  jump  from  a  racing  auto- 
mobile to  the  platform  of  a  swiftly-mov- 
ing train,  to  swing  across  a  chasm  123 
feet  on  a  tightly  stretched  rope,  and  fin- 
ally to  negotiate  a  60-foot  dive  from  an 
over-hanging  rock  into  Lost  Lake. 


'3VR3V^r  ISHEEP"  IS 

COMPLETED  BY 
ELSIE  FERGUSON 


Play  Directed  by  Tourneur  Most 
Elaborate  Made  at  Fort 
Lee  Studio 


With  the  completion  of  the  big  Alger- 
•ian  street  scenes  for  Elsie  Ferguson's 
initial  picture,  "Barbary  Sheep,"  the  pro- 
duction of  this  photoplay  drew  to  a  close 
at  the  Famous  Players-Lasky  studio  in 
Fort  Lee,  N.  J.  For  practically  two 
months  work  on  this  production  has  been 
in  progress  under  the  direction  of  Maur- 
ice Tourneur,  and  it  is  anounced  that  the 
film  is  the  most  elaborate  ever  staged  at 
the  studio. 

Another  item  of  notable  interest  in 
connection  with  the  merits  of  this  pic- 
ture is  the  fact  that  Robert  Hichens  is 
its  author  and  that  the  original  book 
from  which  the  film  is  adapted  proved 
this  noted  writer's  greatest  seller  since 
"The  Garden  of  Allah." 


THREE  EMPIRE  ALL-STAR  COMPANIES  WORKING 
ON  FORTHCOMING  FEATURES  FOR  MUTUAL  CORP. 


The  Empire  All-Star  Corporation 
studio  at  Glendale,  L.  L,  is  in  full  swing 
now  with  three  companies  at  work. 

Dell  Henderson  is  at  work  on  "My 
Gife,"  the  great  Frohman  stage  success 
in  which  Ann  Murdock  is  starring,  sup- 
ported by  a  cast  which  includes  Rex  Mc- 
Dougal,  Hubert  Druce,  Ferdinand  Gott- 
schalk  and  others  equally  as  well  known. 

Albert    Capellani    is    directing  Edna 


Goodrich  in  "American  Maid,"  which  it 
is  unanimously  agreed  is  the  best  story 
Miss  Goodrich  has  yet  been  provided 
with. 

Olive  Tell,  supported  by  David  Powell, 
is  playing  the  stellar  role  in  "The  Un- 
foreseen." 

"Outcast,"  the  first  Empire  picture,  is 
to  be  published  through  the  Mutual  ex- 
changes September  3. 


A.  KAY  CO.  WILL 

DISTRIBUTE  NEW 
WALT  MASON  REELS 


"A  MORMON  MAID" 
IS  SOLD  IN  TWO 

MID-WEST  STATES 


Secures  World  Rights  to  Publish 
Films  From  Rhymster's 
Works 


Two  Chicago  Concerns  buy  Exhibi- 
tion Rights  in  Indiana  and 
Illinois 


R.  V.  Rothermel,  president  of  the  Film- 
craft  Corporation,  which  recently  pro- 
duced the  first  of  a  series  of  Walt  Ma- 
son's rhymes  and  stories  for  the  screen, 
announces  that  he  has  consummated  a 
deal  with  the  A.  Kay  Company  whereby 
the  latter  secures  the  world-wide  dis- 
tribution of  the  Walt  Mason  stories. 

Arrangements  have  been  completed 
whereby  the  Filmcraft  Company  is  to 
make  twelve  films.  The  first  will  be  pub- 
lished through  the  A.  Kay  Company 
about  September  1,  and  will  be  called 
"The  Dipper."  This  will  be  followed  by 
"Bunked  and  Paid  For,"  "Hash,"  and  a 
number  of  others  from  the  well  known 
rhymster's  verses. 


The  Friedman  Enterprises,  Inc., 
Minneapolis,  Minn.,  through  its  presiden 
Benjamin  Friedman,  has  just  closed 
deal  with  Aaron  Jones,  of  Jones,  Linic 
&  Schaeffer,  Chicago  and  Nathan  Ashe 
of  Asher  Brothers,  whereby  they  secur 
the  rights  for  Illinois  and  Indiana  to  " 
Mormon  Maid"  featuring  Mae  Murra 

The  deal,  it  is  said,  involved  approxi 
mately  $20,000.  The  picture  was  shoy 
for  two  weeks  at  the  Drury  Lane  Th 
ater,  Detroit,  Mich.,  and  played  to  bi 
business,  although  booked  originally  f 
one  week.  It  also  ran  for  three  wee 
at  the  Park  Theater,  New  York. 


EXHIBITORS  HERALD 


47 


American  Battalion  of  Soldiers  Leaving  Paris  for  Position  Close 
to  Battle  Front,  Caught  by  Camera  for  News  Film; 
G.  A.  R.  Reunion  Pictured. 


GENERAL  PERSHING'S  TRIP  TO  A  TRENCH 

AMMUNITION  FACTORY  IN  GAUMONT  REELS 


When  General  Pershing  recently  paid 
visit  to  a  French  ammunition  factory, 
is  trip  was  recorded  by  a  camera  man 
f  the  Societe  des  Etablissements  Gau- 
lont.  The  pictures  have  just  reached 
America  and  have  been  incorporated  in 
he  Gaumont-Mutual  Weekly  No.  159, 
he  current  issue.  Another  picture  which 
ame  on  the  same  ship  for  this  number 
»-as  that  of  an  American  battalion  leav- 
pg  Paris  for  a  position  close  to  the  front, 
he  American  boys  are  seen  being  given 
rousing  send-off  by  the  Parisians. 
An  echo  of  what  was  the  greatest  war 
p  to  its  time  was  the  reunion  of  the 
irand  Army  of  the  Republic  at  Boston, 
fhe  veterans  are  shown  as  they  parade 
s  proudly  as  they  did  whea  they 
liarched  down  Pennsylvania  avenue  fn 
|865.  New  York's  contribution  to  war 
ictures  this  week  is  the  visit  of  the  Bel- 


gian mission,  coming  from  Washington, 
and  the  departure  of  the  "Fighting 
Sixty-ninth"  regiment  for  camp  on  Long 
Island  before  setting  sail  for  France. 

The  unhappy  accident  at  Brandford. 
Conn.,  in  whicji  19  persons  were  killed 
and  40  injured  is  shown  in  Mutual 
Weekly  No.  139.  The  manner  in  which 
the  cars  were  wrecked  is  vividly  pic- 
tured. 

From  San  Francisco  come  pictures  of 
the  arrival  of  the  Japanese  mission. 
This  city  also  contributes  to  the  sports 
section  with  Norman  Ross  winning  the 
Golden  Gate  swim.  Another  sporting 
picture  shows  the  speedway  triumph  of 
De  Palma,  winner  of  the  great  automo- 
bile race  over  Oldfield  and  Chevrolet. 
The  latter  is  seen  changing  a  tire  in  11 
seconds. 


ARAMOUNT  WILL  ISSUE  SEVEN  FILMS 

WITH  NOTED  PLAYERS  FOR  SEPTEMBER 


With  the  announcement  of  its  Septem- 
er  films   Paramount  establishes  more 
ly  than   ever  its   determination  to 
prove  the  quality  of  production  and 
place  before  the  exhibitor  under  its 
ew  Star  Series  selective  booking  sys- 

a  higher  grade  of  photoplays. 
For  September  there  will  be  seven 
aramount  pictures  starring  Marguerite 
'ark,  Pauline  Frederick,  Fannie  Ward, 
ulian  Eltinge,  Mme.  Petrova  and  George 
eban. 

September  will  mark  the  advent  of 
ary  Roberts  Rinehart  upon  the  screen 
ts  an  author,  the  adaptation  of  the  first 
>f  her  celebrated  "Sub-Deb"  stories, 
tarring  Marguerite  Clark,  being  sched- 
iled  for  the  latter  part  of  the  month. 
Hiis  production  will  be  called  "Bab's 
3urglar,"  and  the  titles  of  the  others  in 
he  series  will  be  announced  later. 
The  first  production  for  the  month  will 


be  George  Beban  in  "Lost  in  Transit." 
Wallace  Reid  follows  Mr.  Beban  in  "The 
Hostage." 

Charles  Kenyon,  whose  "Kindling" 
made  him  world  famous  as  a  dramatic 
author  and  who  has  already  written  suc- 
cessful productions  for  Paramount,  is 
the  author  of  "On  the  Level,"  in  which 
Fannie  Ward  will  appear.  Pauline  Fred- 
erick appears  as  a  society  belle  in  a 
drama  written  especially  for  her  by 
Hector  Turnbull.  It  is  called  "Double 
Crossed"  and  has  to  do  with  political  in- 
trigue in  high  circles. 

The  next  production  in  the  list  is 
"Exile,"  written  by  a  poet,  Dolf  Wyllard. 
Madame  Petrova  is  starred  in  this  film. 
Gelett  Burgess  and  Carolyn  Wells  fur- 
nished the  vehicle  for  Julian  Eltinge's 
first  screen  appearance,  "The  Countess 
Charming." 


DIRECTOR  EDGAR  LEWIS  STATE  RIGHTS  FILM 

NEARS  COMPLETION  ON  NEW  YORK  LOCATION 


Few  productions  have  presented  the 
nany  obstacles  overcome  by  Edgar 
_ewis  during  the  staging  of  his  new  spe- 
:ial  state  rights  picture  now  nearing 
:ompletion  at  Ticonderoga,  New  York, 
iccording  to  Charles  Abrams,  who  re- 
:ently  returned  from  a  visit  to  the  direc- 
or's  camp. 

The  story,  which  is  from  the  pen  of 
\nthony  P.  Kelly,  called  for  "locations" 
vhich  could  only  be  supplied  by  beautiful 
•ountry  such  as  that  surrounding  the 
•pot  where  Mr.  Lewis  and  his  company 
lave  spent  so  many  weeks.  The  fact 
hat  he  was  compelled  to  build  practi- 
ally  a  whole  town  and  supply  water  for 
itorm  effects  by  means  of  fire  engines 
ind  hundreds  of  feet  of  hose  was  looked 
ipon  as  a  small  matter  by  the  director, 


and  when  he  found  that  artificial  lighting 
would  add  to  the  effectiveness  of  some 
of  his  big  scenes  a  dynamo  was  hauled 
to  the  spot  on  a  truck  and  electricity 
was  made  to  order  by  propping  up  the 
rear  end  of  an  automobile  and  running  a 
belt  from  the  driving  wheel  to  the  elec- 
tric motor. 

The  Edgar  Lewis  Company  has  been 
living  in  the  woods  for  more  than  two 
months  and  expect  to  be  back  on  Broad- 
way with  the  new  production  completed 
in  the  near  future.  More  than  ordinary 
interest  is  being  shown  in  the  picture  by 
state  rights  buyers  because  of  the  success 
of  "The  Bar  Sinister,"  which  was  the 
first  picture  made  by  Mr.  Lewis  under 
his  own  management  and  backed  by  his 
own  capital. 


BIG  CONTRACT  FOR 

NEW  GOLDWYN  FILMS 


Operators  in  Cleveland,  Baltimore 
and  Calgary  Take  Entire  Output 


Joseph  Grossman,  lessee  and  manager 
of  the  Standard  Theater.  Cleveland,  has 
signed  a  contract  for  Goldwyn  Pictures 
in  Ohio's  largest  city.  He  inaugurates 
the  Goldwyn  first  run  service  in  Cleve- 
land September  9  with  Mae  Marsh  in 
"Polly  of  the  Circus"  by  Margaret  Mayo, 
and  is  beginning  the  greatest  promotion 
campaign  in  the  history  of  amusements 
in  his  city. 

Mr.  Grossman  is  one  of  the  ablest  ex- 
hibitors of  pictures  in  America. 

Goldwyn  Pictures  will  be  shown  first 
in  Baltimore  by  C.  E.  Whitehurst,  presi- 
dent and  general  director  of  the  New- 
Theater,  Lexington  and  Park  streets,  who 
has  closed  a  contract  for  all  Goldwyn 
productions  in  that  house. 

In  Calgary,  Alberta,  Can.,  N.  B. 
Wright,  manager  of  the  Regent  Theater 
and  one  of  the  foremost  exhibitors  in  the 
Dominion,  is  carrying  half  page  adver- 
tisements in  every  newspaper  in  Calgary 
for  a  period  of  three  weeks  merely  to  tell 
the  Calgary  public  of  the  Goldwyn  stars 
and  productions.  Mr.  Wright  has  con- 
tracted for  all  Goldwyn  productions  for  a 
period  of  one  year  and  will  show  "Polly 
of  the  Circus."  Margaret  Mayo's  play 
starring  Mae  Marsh,  on  September  9. 


MRS.  BURNETT 
CLAIMS  "THE 

BURGLAR"  RIGHTS 


William  A.  Brady,  director  general  of 
the  World  Film  Corporation,  is  the  re- 
cipient of  a  letter  from  Alice  Kauser, 
representing  Mrs.  Frances  Hodgson  Bur- 
nett, the  noted  writer,  relative  to  the 
ownership  of  the  motion  picture  rights 
to  "The  Burglar,"  made  into  a  film  from 
the  successful  stage  play  by  Augustus 
Thomas,  and  which  the  World  Company 
will  soon  offer  to  the  public. 

Miss  Kauder  Makes  Claim 

Miss  Kauser  claims  that  neither  Mrs. 
Burnett  nor  Augustus  Thomas  have 
given  authority  to  the  World  Film  Cor- 
poration to  make  a  photoplay  from  the 
story  "Editha's  Burglar"  and  later  called 
"The  Burglar"  on  the  stage. 

At  the  offices  of  the  World  company, 
however,  it  is  stated  that  the  photoplay 
was  purchased  in  good  faith  and  would 
be  issued  on  the  regular  World  program 
about  October  22.  Evelyn  Greeley,  little 
Madge  Evans  and  Carlyle  Blackwell  will 
appear  in  the  cast. 

No  Court  Battle  Seen 

Mr.  Thomas,  it  is  asserted,  no  longer 
retains  any  interest  either  in  the  play 
of  which  he  is  the  author  or  the  right  to 
transfer  it  to  motion  pictures. 

"Our  position  is  perfectly  clear,"  said 
a  representative  of  Mr.  Brady,  "and  our 
rights  are  unmistakable.  We  hardly 
think  the  matter  will  go  as  far  as  the 
law  courts,  but  if  it  does  we  shall  be 
able  to  establish  our  ownership  beyond 
any  possible  doubt.  Mr.  Brady  has  re- 
peatedly declared  that  'The  Burglar'  is 
the  best  picture  drama  he  ever  saw,  so 
that  the  idea  of  relinquishing  it  becomes 
even  more  remote  than  it  was  before  the 
subject  of  Miss  Kauser's  letter." 


48 


EXHIBITORS  HERALD 


"A  MIDNIGHT  BELL,"  IS  LATEST  HOYT 

COMEDY  FOR  K-E-S-E  SEPTEMBER  3; 

CALLED  BEST  OF  SELIG  SERIES 


The  Selig  Polyscope  Company  has  announced  "A  Mid- 
night Bell"  as  the  title  of  the  latest  Charles  Hoyt  comedy,  in 
two  reels,  to  be  published  through  K-E-S-E.  The  date  of 
publication  is  Monday,  September  3.  Those  who  have  been 
permitted  to  view  this  two-reel  comedy  pronounce  it  one  of 
the  best  of  the  Selig-Hoyt  series  that  have  proven  so  popular. 

A  comical  story  of  rural  life  is  "A  Midnight  Bell,"  in- 
volving the  rival  affections  of  the  Punktown  Chief  of  Police 
and  Ezekiel  Slover,  chief  of  the  fire  department,  for  the  heart 
and  hand  of  Amy  Grey,  the  village  belle.  The  rivalry  is  not 
confined  to  love  making,  however,  for  professional  jealousy 
crops  out  between  the  two  village  functionaries,  and  this  leads 
to  many  and  varied  developments. 

J.  A.  Richmond,  responsible  for  the  popular  Selig-Hoyt 
comedies,  is  the  director  in  charge,  and  the  cast  includes 
William  Fables,  James  Harris  and  Amy  Leah  Dennis. 

Following  "A  Midnight  Bell,"  the  Selig  Company  an- 
nounces Hoyt's  "A  Contented  Woman,"  for  publication 
through  K-E-S-E  Monday,  September  IT.  "A  Bear  Fact"  is 
another  Selig  two-reel  comedy  scheduled  for  October  1. 


GEORGE  FAWCETT  STARS  IN  NEW  SELIG 
DRAMA,  "THE  RAILROADER,"  ADAPTED 

FROM  A  WIDELY-READ  BOOK  STORY 


"The  Railroader"  is  a  Selig  film  version  of  Albert  Payson 
Terhune's  popular  novel,  "Caleb  Conover,"  which  has  been 
read  and  enjoyed  by  hundreds  of  thousands  of  readers  in  all 
parts  of  the  country.  George  Fawcett,  the  noted  player,  enacts 
the  title  role,  and  is  supported  by  a  cast  of  players,  including 
Bessie  Eyton.  Frank  Clark,  William  Robert  Daly  and  Thomas 
Santschi. 

The  story  of  "The  Railroader"  is  a  drama  of  human  inter- 
est. Caleb  Conover  is  a  railroad  section  boss  who,  with 
indomitable  will,  follows  the  iron  rule  of  "what  I  want  I 
take."  He  rises  by  his  own  efforts.  He  takes  his  mate  by 
force,  he  seizes  an  opportunity  to  make  a  million  dollars  on 
a  real  estate  investment  and  later  becomes  political  boss  of 
an  entire  state,  and  his  wealth  is  reputed  to  amount  to  sixty 
millions  of  dollars. 

But,  too  late,  Caleb  Conover  realizes  that  wealth  and 
power  is  not  everything;  that  the  trampling  down  of  the 
rights  of  the  people;  the  violations  of  friendship,  and  the 
usurpation  of  the  rights  of  others  cannot  in  the  end  but  re-act 
upon  the  perpetrator.  The  end  comes  dramatically  but  log- 
ically. Deserted  by  his  friends,  his  son  worthless  and  his 
daughter  disgraced,  a  prison  term  staring  him  in  the  face, 
Caleb  Conover  realizes  that  there  is  a  Divinity  that  shapes 
our  ends. 

William  X.  Selig  expects  to  announce  plans  for  the  ex- 
ploitation of  "The  Railroader"  in  the  near  future. 


FRANCIS  FORD,  SERIAL  PLAYER, 

HAS  FEATURED  ROLE  IN  NEWEST 
BUTTERFLY  "WHO  WAS  THE  OTHER  MAN" 


Francis  Ford,  director  and  star  of  "The  Purple  Mask," 
"The  Broken  Coin,"  and  other  popular  serials,  will  have  the 
featured  part  in  the  new  Butterfly  picture,  "Who  Was  the 
Other  Man?"  to  be  issued  September  3.  Mae  Gaston  will  be 
seen  in  the  role  opposite  Ford. 

"Who  Was  the  Other  Man?"  is  a  story  of  international 
intrigue  in  which  Ford  plays  a  dual  part. 

Marion  Washburn,  the  daughter  of  a  United  States  Sena- 
tor, while  on  a  visit  to  Paris  becomes  engaged  to  Herbert 
Cornell,  a  Washington  social  favorite.  Marion's  father  has 
but  one  objection  to  Cornell.  He  thinks  the  young  man  may 
have  trifled  away  so  many  years  of  his  life  that  the  sterner 
essentials  of  manhood  may  have  been  neglected.  In  order 
to  test  out  the  young  man,  he  entrusts  him  with  the  plans 
of  an  international  canal  for  safe  delivery  in  Washington. 
Cornell  accepts  the  mission,  determined  to  show  his  real 
mettle. 

Meanwhile,  Ludwig  Schumann,  secret  agent  of  a  powerful 
European  government,  is  awaiting  instructions  from  his  gov- 
ernment at  the  same  hotel  which  shelters  Cornell  and  the 
Washburns.    Marion  attracts  the  attention  of  Schumann,  and 


the  latter  believes  that  he  has  made  an  impression  on  the 
American  girl — although  neither  have  spoken,  as  yet.  While 
Schumann  is  figuring  how  he  can  arrange  to  be  introduced,  a 
young  business  man — evidently  a  countryman  of  Miss  Wash- 
burn— walks  up  to  register  at  the  desk  where  Schumann  is 
leaning.  The  secret  agent  is  amazed  to  note  that  the  new- 
comer bears  a  perfect  likeness  to  himself.  He  leaves  the  hotel, 
meditating  upon  the  strange  coincidence. 

The  American  signs  the  name  "James  Walbert"  to  the 
register.  He  also  is  wondering  where  in  the  world  his  double 
sprang  from,  when  a  small,  dark  man  walks  up  to  him  and 
h'ands  him  a  message.  While  he  is  opening  the  envelope,  the 
messenger  disappears. 

The  contents  of  the  note  soon  manage  to  involve  Walbert 
in  the  strangest  maze  of  circumstances  that  he  has  ever  en- 
countered, and  at  the  same  time  furnish  a  strong  plot  to  this 
feature.   

BIG  EUROPEAN  WAR  SCENES  IN  NEW 

RITA  JOLIVET  FILM  PLAY  BEING 

MADE  FOR  SELZNICK  LIST 


The  making  of  Rita  Jolivet's  first  picture  production — 
which  as  yet  has  been  given  no  name — is  progressing  at  the 
Selznick  Studio  in  New  York,  and  on  a  great  stretch  of  open 
country  known  as  the  Watson  farm,  in  Westchester  County. 

On  this  tract  of  land,  for  more  than  six  weeks,  a  village 
has  been  in  the  course  of  construction.  This  village  is  a  repro- 
duction of  a  town  in  northern  France,  in  which  the  opening 
scenes  of  Miss  Jolivet's  picture  drama  are  laid. 

Several  week's  filming  will  be  done  in  this  transplanted 
village  of  Bois  les  Rose,  where  the  shock  of  the  German  inva- 
sion was  first  felt  in  France  in  August,  1914.  At  the  conclu- 
sion of  the  making  of  the  scenes  taken  in  this  locality,  the 
entire  village  will  be  destroyed  in  a  realistic  reproduction  of 
the  destructive  bombardment  by  the  Germans,  in  which  the 
French  troops  are  forced  to  evacuate  this  position  before  the 
invading  enemy. 

Another  big  scene  in  Miss  Jolivet's  photoplay  will  show 
the  torpedoing  of  the  Lusitania.  Miss  Jolivet  was  on  board 
the  ill-fated  steamship  at  the  time  of  its  destruction. 

A  recent  addition  to  the  cast  of  this  play  is  Roger  Lytton, 
who  will  portray  the  role  of  a  German  master-spy. 


FOREST  CONSERVATION  AND  WAR 

PICTURES  ARE  FEATURES  OF  REELS 

FROM  GAUMONT  FOR  SEPTEMBER  10 


Outstanding  features  of  the  week  of  September  10  among 
the  single-reel  pictures  which  Gaumont  will  issue  through  Mu- 
tual are  the  war  pictures  which  will  form  a  part  of  Mutual 
Weekly  No.  141  and  "Tree  Planting  in  the  National  Forests," 
a  section  of  "Reel  Life"  No.  72.  The  Mutual  Weekly  is  pub- 
lished September  12.  In  view  of  the  fact  that  it  is  not  made  up 
until  the  day  it  is  issued,  in  order  to  incorporate  the  latest 
news  picture,  no  forecast  of  the  contents  can  be  made  at  this 
time.  It  is  certain,  however,  that  it  will  contain  battle  pictures 
from  the  western  front,  taken  by  the  camera  men  of  the  So- 
ciete  des  Etablissements  Gaumont  and  rushed  to  this  country 
by  the  first  available  steamer. 

"Reel  Life"  No.  72  appears  September  13.  Its  leading  sec- 
tion is  "Tree  Planting  in  the  National  Forests."  Most  of  th( 
pictures  were  taken  at  the  Wind  River  Nursery,  in  the  stat' 
of  Washington.  Millions  of  pine  trees  are  grown  from  see' 
and  when  three  years  old  are  set  out  upon  the  mountain  slop 
which  have  been  denuded  of  vegetation  by  forest  fires.  Thi 
is  a  remarkable  picture,  as  it  shows  just  what  is  being  done  t( 
protect  the  country  from  floods  and  soil  loss. 

Other  pictures  upon  the  same  reel  are  "An  Unusual  Colt," 
small  Shetland  pony;  "Hunting  Turtle  Eggs,"  an  exposition 
the  habits  of  turtles  when  they  come  to  the  beach  to  depo 
their  eggs;  "Testing  an  Auto  Tube,"  a  remarkable  exhibiti 
of  the  tensile  strength  of  an  inner  tube,  and  a  picture  fro 
Alaska  of  "The  Midnight  Sun." 


NOTED  WORLD  PLAYERS  APPEAR  IN 

CAST  OF  "THE  MARRIAGE  MARKET 


"The  Marriage  Market,"  shortly  to  be  published  by  Worl 
Pictures  Brady-Made,  will  have  one  of  those  star  casts  f 
which  this  producing  concern  has  become  well  known.  Th 
will  include  Carlyle  Blackwell,  June  Elvidge,  Arthur  Ashl 
and  other  well-known  players.  The  play  is  adapted  from 
widely  circulated  novel  published  under  another  name. 


EXHIBITORS  HERALD 


5. 


Vew  Concern  to  Buy  Outright  Negatives  of  Big  Features 
for  U.  S.,  Canada  and  World;  Officers  Are  Elected. 


L.  LESSER  MADE  PRESIDENT  OF 

NEW  STATE  RIGHTS  DISTRIBUTORS 


The  State  Rights  Distributors.  Inc.. 
las  just  received  a  charter  under  the 
aws  of  New  York  and  will  soon  be  a 
ormidable  figure  in  the  film  held. 

Sol.  L.  Lesser  is  the  originator  and 
ponsor  for  the  new  organization.  Ke 
las  been  elected  its  president.  Louis 
3.  Mayer  of  Boston  is  treasurer,  and 
ouis  Haas  of  New  York  City  is  vice- 
jresident. 

It  is  the  purpose  of  the  new  concern 
o  buy  outright  negatives  of  big  fea- 
ures.  either  for  the  United  States  and 
panada,  or  for  the  world.  Manufac- 
tarers  are  invited  to  submit  films  to 
-eon  D.  Xetter.  who  has  taken  an  office 
t  524  Longacre  building.  New  York,  and 
>  acting  as  assistant  manager  and  sec- 
etary  of  the  State  Rights  Distributors, 
nc. 

Forty  Branches  Open 

All  features  purchased  will  be  dis- 
ributed  throughout  the  United  States 
nd  Canada,  through  forty  offices  now  in 
ctive  operation.  The  entire  United 
itates  and  Canada  has  been  covered,  it 
s  said,  except  Minnesota  and  Colorado. 

The  new  combine  already  has  under 
onsideration  five  negatives  of  as  many 
>ig  productions.  All  transactions  will 
e.  on  a  strictlv  cash  basis.     The  fea- 


tures are  to  be  advertised  nationally  and 
there  will  be  no  discrimination  as  to  the 
distribution  of  film  to  exhibitors.  Each 
theater  owner  will  be  given  an  equal  op- 
portunity to  exhibit  films  purchased. 

The  plan  is  the  successful  culmination 
of  a  scheme  originated  by  Sol.  L.  Lesser. 
It  allows  state  rights  buyers  an  oppor- 
tunity to  purchase  big  features  on  an 
equitable  basis  and  in  turn  rent  them 
to  exhibitors  at  prices  whereby  they  can 
both  make  money  on  the  picture. 
Directors  Are  Named 

The  directors  in  the  new  company  are 
Sol.  L.  Lesser,  of  San  Francisco.  Cal.: 
Louis  Haas,  of  New  York.  Henry  L. 
Dollman.  of  Indianapolis.  Ind.:  S.  A. 
Lynch,  of  Asheville.  X.  C;  J.  J.  Allen,  of 
Toronto,  Can.;  C.  D.  Struble,  of  Kansas 
City.  Mo.,  and  Louis  B.  Mayer,  of  Bos- 
ton. 

The  purchasing  committee  consists  of 
the  following  seven  members,  five  of 
whom  will  be  sufficient  to  pass  upon  a 
picture:  Nathan  Hirsh,  of  New  York; 
Louis  B.  Mayer.  Boston:  Daniel  M. 
Yandawalker.  Indianapolis:  S.  A.  Lynch. 
Asheville.  X.  C:  Leon  D.  Xetter.  Cleve- 
land: Sydney  B.  Lust.  Washington.  D. 
C.;  J.  J.  Allen.  Toronto. 


3GDEN  PICTURES  CORP.  NOT  DECIDED  ON  POLICY 
OF  STATE  RIGHTS;  DISTRIBUTOR  MAKES  OFFER 


Answer  to  Offer  for  "Lust  of  the  Ages"  Featuring  Lillian  Walker, 
Being  Delayed  to  Give  Territorial  Buyers  Chance  to  Secure 
Entire  Series 


At  a  meeting  of  the  executives  of  the 
Dgden  Pictures  Corporation,  held  at  its 
sew  Yark  office  this  week,  the  question 
)f  the  future  policy  of  distribution  of  that 
roncern  was  taken  up.  Although  the  first 
ilms  of  the  Lillian  Walker  production. 
'The  Lust  of  the  Ages,"  is  being  adver- 
:ised  for  disposition  on  the  state  rights 
basis,  a  distributing  concern  is  negoti- 
iting  to  take  over  this  first  production 
is  well  as  the  entire  series  for  the  next 
twelve  months,  but  the  acceptance  of  the 
Proposition  is  being  delayed  in  order  to 


give  the  state  rights  buyers  an  opportu- 
nity to  secure  the  entire  series. 

Mr.  Lester  Park,  general  manager  of 
Ogden  Pictures  Corporation,  gave  pub- 
licity to  the  statement  that  the  company 
find  itself  in  somewhat  of  a  peculiar 
position  with  respect  to  its  future  films. 
"However."  he  says,  "we  will  definitely 
determine  our  policy  for  the  next  twelve 
months  before  the  first  of  September. 

"While  we  are  not  delaying  in  our  pro- 
ducing end.  we  are  proceeding  slowly  in 
the  matter  of  definitely  committing  our- 
selves to  our  method  of  distribution." 


MOTOY  STUDIO  MOVED  FROM  CHICAGO  TO 

N.  Y.:  H.  C.  ALLEN  COMPLETES  ARRANGEMENTS 


Vandivert  Making  Extensive  Trip  Studying  Exchange  Conditions 
Throughout  U.  S. ;  Chief  Names  Distributing  Concerns 
Handling  Product 


H.  C.  Allen,  president  of  the  Peter  Pan 
-ilm  Corporation,  returned  to  Xew  York 
his  week  from  Chicago,  where  he  com- 
peted the  arrangements  for  the  transfer 
^f  the  Motoy  studio  from  that  city  to 


Xew  York.  While  there  he  met  R.  M. 
Yandivert,  the  vice-president  of  the  or- 
ganization, who  had  been  on  the  ground 
for  several  days. 

Mr.  Yandivert  has  been  making  an  ex- 


tensive trip  for  the  study  of  exchange 
conditions  throughout  the  country,  and 
has  reported  so  great  an  increase  in  busi- 
ness as  to  justify  the  change.  Mr.  Allen 
had  already  made  partial  arrangements 
and  has  only  awaited  the  assurance  of 
Mr.  Yandivert  on  the  question. 

Select  N.  Y.  Quarters 

The  quarters  of  the  Xew  York  studio 
have  already  been  chosen,  but  the  selec- 
tion of  the  site  will  not  be  made  public 
until  the  final  arrangements  have  been 
completed.  The  new  studio  will  be  util- 
ized for  the  entire  work  of  the  Peter  Pan 
Film  Corporation,  which  will  be  carried 
on  on  a  much  larger  scale.  The  Chicago 
studio  will  be  maintained  as  a  branch. 

"At  present  we  are  publishing  through 
the  Educational  Film  Corporation  of 
America,  which  control ~  the  t«"nritory  of 
Greater  Xew  York,  Xew  York  and 
Xorthern  Xew  Jersey."  says  Mr.  Allen. 
"The  Standard  Film  Service  Company 
for  Southern  Ohio  and  Kentucky:  the 
Standard  Film  Service  Company  for 
Cleveland  and  Xorthern  Ohio:  the  Lea 
Bel  Company  for  Illinois.  Indiana  and 
Southern  Wisconsin:  Mr.  M.  R.  Dick  for 
Minnesota.  Xorth  and  South  Dakota,  and 
Xorthern  Wisconsin;  Standard  Film 
Service  Company  for  Michigan;  Metro- 
politan Film  Company  for  Xew  Eng- 
land: Metro  Film  Service  Company  for 
Yirginia.  Maryland.  D.  C,  X.  C,  and 
Delaware:  Mayer  and  Rosenthal  for  Cali- 
fornia. Arizona  and  Xevada:  William  T. 
Binford  for  Wyoming.  Utah.  Colorado, 
and  Xew  Mexico. 

Country  Well  Covered 

"We  have  the  country  well  co\-ered 
and  now  are  completing  arrangements 
for  taking  up  South  America,  beginning 
probably  at  Buenos  Ayres.  Mr.  Wool- 
widge  left  this  week  for  London  to  at- 
tend to  the  details  of  our  new  English 
office,  and  will  remain  over  there  some 
time  studying  the  condition  of  the  for- 
eign markets. 

"Our  present  plans  are  to  issue  1.000 
feet  each  week,  composed  of  two  500- 
foot  novelties,  the  novelties  to  be  pub- 
lished on  alternate  weeks.  After  Sep- 
tember 1  a  one  reel  subject  will  be  is- 
sued in  addition  to  this  program,  and 
after  December  1  this  plan  will  be  aug- 
mented by  a  further  issue  of  one  reel  a 
week." 


AUBREY  COMEDIES 
WILL  BE  ISSUED 

ON  STATE  RIGHTS 

After  a  thorough  investigation  of  the 
various  channels  of  distribution,  Arthur 
X".  Smallwood,  of  the  Smallwood  Film 
Company,  announces  that  the  Aubrey 
series  of  two-reel  comedies  featuring 
James  Aubrey  will  be  published  on  the 
state  rights  plan. 

Beginning  in  October,  a  two-reel  sub- 
ject will  be  issued  monthly,  for  ten 
months.  They  will  be  sold  as  a  series 
to  the  state  rights  buyers,  with  the  pro- 
vision that  they  be  sold  to  the  exhibitor 
in  the  same  way. 

Mr.  Smallwood  said :  "We  believe 
that  in  James  Aubrey  we  have  one  of 
the  cleverest  screen  comedians  in  the 
business.  All  that  he  requires  to  make 
him  one  of  the  biggest  box  office  attrac- 
tions in  the  industry  is  a  combination  of 
good  stories  and  adequate  productions. 
These  will  be  furnished.  We  are  striv- 
ing to  make  the  very  best  comedy  pro- 
ductions in  the  market,  and  money  will 
not  be  stinted  to  accomplish  our  pur- 
pose." 


50 


EXHIBITORS  HERALD 


RUSSIAN  REPERTORY  IN  ART  FILMS  WILL 

BRING  NOTED  STARS  AND  STORIES  TO  SCREEN 


Wide-Spread  Interest  in  Presentation  to  American  Theater-Goers  by 
N.  S.  Kaplan  of  Fifty  Big  Cinema  Features  From  Moscow 


Announcement  of  the  plans  of  N.  S. 
Kaplan  to  promote  a  Russian  repertory 
of  the  films  in  the  United  States  has 
brought  hundreds  of  communications  to 
the  offices  of  the  Russian  Art  Film  Cor- 
poration. There  appears  to  be  wide- 
spread interest  in  the  project  of  pre- 
senting new  personalities  to  American 
theater-goers  in  stories  worthy  of  their 
talents.  Mr.  Kaplan  is  enthusiastic  at  the 
response  of  exhibitors  and  he  intends  to 
show  his  appreciation  of  their  attitude 
toward  his  innovation  by  inviting  them 
to  contribute  from  their  knowledge  of 
what  their  patrons  want  and  suggestions 
as  to  his  methods  of  distribution  of  Rus- 
sian Art  films. 

Intends  To  Be  Right. 

"The  Russian  Art  Film  Corporation 
intends  to  be  right  before  it  goes  ahead," 
says  Mr.  Kaplan.  "We  have  completed 
the  task  of  sorting  and  assembling  for 
American  production  the  greater  part  of 
the  fifty  negatives  which  I  brought  from 
Moscow.  From  half  a  dozen  pictures  the 
final  choice  will  be  made  as  to  the  initial 


The  Unity  Photoplays  Company,  of  Chi- 
cago, has  secured  another  popular  photo- 
drama,  entitled  "Babbling  Tongues," 
which  is  to  open  at  the  Ziegfeld  Theater, 
on  Michigan  avenue,  Sept.  2. 

The  story  deals  with  the  trials  and 
tribulations  brought  about  by  harmful 
and  indirect  remarks  of  well  meaning 


The  success  of  "The  Lone  Wolf,"  con- 
vinces Herbert  Brenon  that  the  mystery 
melodrama  is  the  picture  theme  of  the 
day,  except  for  a  historical  spectacle  such 
as  his  "Fall  of  the  Romanoffs."  That  is 
why  he  has  selected  the  mystery  story 
"Empty  Pockets"  from  the  pen  of  Rupert 
Hughes  for  his  next  Selznick  picture. 

"Empty  Pockets"  is  a  story  of  crime, 
and  the  plot  hinges  around  the  most  ter- 
rible of  all  crimes,  murder.  Properly  han- 
dled, there  is  nothing  that  sustains  the  in- 
terest of  a  reader  or  of  an  audience  like 
a  murder  story.    Mr.  Brenon  feels  confi- 


production.  We  don't  say  that  it  will 
be  the  best  play  of  the  lot — in  fact,  we 
believe  that  it  will  not  be — but  we  prom- 
ise that  it  will  be  representative  of  the 
generally  high  level  of  the  art  as  it  has 
been  developed  by  the  noted  Moscow 
Art  Theater  in  Russia.  We  shall  let  the 
critical  authorities  and  the  exhibitors  tell 
us  what  our  policy  is  to  be. 

"Every  player  is  an  artist  of  first  rank. 
Ivan  Mozukin,  most  popular  leading  man 
of  the  company,  is  regarded  as  the  finest 
actor  in  Russia. 

Feminine  Favorite  Appears. 

"There  is  Olga  Zovska,  favorite  among 
the  younger  leading  women  in  powerful 
dramatic  roles.  Natalia  Lesienko  is  the 
most  prominent  vampire  woman  in  Rus- 
sia. Other  players  are  Vera  Colodna, 
Tanya  Fetner,  Zoya  Karabanova,  Anna 
Nelska  and  Mile.  Caralli,  prima  ballerina 
of  the  Imperial  Ballet." 

At  the  present  time  negotiations  are 
under  way  for  the  first  showing  of  the 
Russian  repertory  in  a  Broadway  theater. 


but  thoughtless  people,  which  cause  the 
death  of  a  kindly  man. 

The  cast  is  a  notable  one,  including 
James  Morrison,  Grace  Valentine,  Paul 
Capellani,  Arthur  Donaldson,  Gladden 
James,  Richard  Tucker,  Louis  Beaudet 
and  others. 


dent  that  when  his  picturization  of  Mr. 
Hughes'  novel  is  published  it  will  prove 
even  more  interesting  to  lovers  of  the 
plays  of  the  screen  than  "The  Lone 
Wolf." 

Although  he  is  still  working  on  "The 
Fall  of  the  Romanoffs"  for  its  initial 
showing  at  the  Ritz-Carlton  on  Septem- 
ber 6,  Mr.  Brenon  has  begun  to  direct 
"Empty  Pockets  at  his  Hudson  Heights 
studio.  He  has  gathered  together  a 
strong  cast.  The  story  has  nearly  a 
dozen  characters  of  importance. 


tress,  who  in  private  life  is  Mrs.  Le 
Saint,  will  be  behind  the  camera  as  co- 
director. 

The  cast  for  Le  Saint's  current  pro- 
duction might  be  called  all-star.  Wil- 
liam Stowell,  who  played  the  leading 
masculine  role  in  "Pay  Me!"  will  have 
a  prominent  part  in  the  picture,  as  will 
Helen  Gibson,  the  daredevil  leading  lady 
of  the  recent  railroad  dramas  filmed  at 
Universal  City.  Hector  Dion  has  been 
engaged  for  Le  Saint's  company. 

Another  new  player  in  Universal  films 
is  Miss  Mildred  Davis,  formerly  leading 
lady  of  one  of  the  Mutual  companies, 
who  will  play  the  principal  ingenue  role. 

Betty  Schade,  Millard  Wilson  and  Al- 
fred Allen,  each  of  whom  has  played 
leads  in  Universal  pictures,  will  also 
have  prominent  roles  in  Le  Saint's  new 
production. 


UNIVERSAL  FILM 

SHOWS  REGIMENT 
ON  WAY  TO  WAR 


A  number  of  human  interest  scenes  of 
the  famous  9th  regiment  on  its  way  to 
Berlin,  via  Mineola,  L.  I.,  pictured  in 
Universal  Animated  Weekly  No.  86,  just 
issued,  shows  what  New  York  City  thinks 
of  the  "Fighting  Irish."  The  Universal 
cinematographer  was  the  only  camera 
man  to  accompany  Col.  Hine  and  his 
boys  throughout  the  long  line  of  march 
and  the  results  obtained  are  well  cal- 
culated to  arouse  any  American  audience 
to  the  highest  pitch  of  patriotic  enthus 
iasm. 

Another  topic  of  timely  interest  is  the 
arrival  of  the  Imperial  Japanese  War 
Mission  at  San  Francisco.  Viscount 
Ishii  and  his  colleagues  are  officially 
welcomed  with  full  military  honors  and 
are  quite  evidently  delighted  with  the 
reception.  The  student  officers  at  Fort 
McPherson,  Ga.,  are  shown  on  their  final 
hike  and  there  are  several  other  timely 
items  depicting  America  at  war. 


TEXAS  GUINAN  OF 
STAGE  NOTE  WILL 
PLAY  IN  TRIANGLES 

Well  Known  Player  of  Musical 
Comedy  Will  Have  Big 
Following 


Texas  Guinan,  the  well-known  musical 
comedy  player,  has  deserted  the  stage 
for  the  studio  and  will  shortly  be  feat 
ured  in  Triangle  pictures. 

As  "The  Merry  Widow,"  "The  Bell 
of  Avenue  A,"  "The  Hoyden"  and  "Th 
Kissing  Girl,"  Texas  Guinan  is  drawin 
a  following  of  theater  patrons  from  coas 
to  coast  who  will  be  eager  to  see  hi 
on  the  screen. 

Miss  Guinan  first  came  into  promi 
nence  in  the  role  of  Alan-a-Dale  in  D 
Koven's  opera,  "Robin  Hood."  Her  im 
mediate  success  caused  the  Shuberts  t 
give  her  a  contract  providing  a  foul 
years'  starring  engagement.  This  wa 
renewed  six  years  later,  and  upon  it 
expiration  two  months  ago  Miss  Guinat 
affixed  her  name  to  a  contract  with  th 
Triangle  Film  Corporation. 

The  title  of  Miss  Guinan's  first  pictur 
has  not  yet  been  announced. 


DIRECTOR  E.  J.  LE  SAINT  STARTS  FILMING 

NEW  UNIVERSAL  PLAY  "THE  MAN  OF  GOD" 


Director  E.  J.  Le  Saint,  who  pro-  that  company  and  has  started  work  film- 
duced  a  number  of  big  feature  pictures  ing  "The  Man  of  God,"  a  western  story, 
a  year  ago  for  the  Universal,  has  rejoined        Stella  Razetto,  well  known  screen  ac- 


UNITY  PHOTOPLAYS  CO.  OF  CHICAGO  GETS 

POPULAR  "BABLING  TONGUES"  FILM  DRAMA 


"EMPTY  POCKETS,"  A  RUPERT  HUGHES  STORY 

NEXT  ADAPTATION  TO  SCREEN  BY  BRENON 


Tale  Picked  by  Producer  Because  of  Big  Murder  Mystery  Plot,  Which 
He  Says  Always  Sustains  Interest  of  Any  Kind  of  Audiences 


EXHIBITORS  HERALD 


51 


\NNA  CASE,  YOUNG  AMERICAN  OPERA  SOPRANO, 

TO  ENTER  PICTURE  FIELD  UNDER  JULIUS  STEGER 


Metropolitan  Prima  Donna  Starts  Initial  Photoplay  February  Next  in 
Story  of  American  Girl's  Rise  to  Fame  as  Singer;  Film  to 
Be  Seven-Reel  Length 


Announcement  that  Anna  Case,  the 
/oung  American  soprano  of  the  Metro- 
politan Opera  Company,  is  to  enter  mo- 
don  pictures  for  a  limited  period  is  made 
Dy  Julius  Steger.  under  whose  direction 
:he  prima  donna's  photoplays  will  be 
produced. 

Miss  Case's  first  picture  will  be  begun 
n  February  next  immediately  after  she 
:ompletes  her  concert  engagements.  The 
story,  based  upon  real  life  experiences, 
will  relate  the  struggles  against  great 
odds  of  a  poor,  but  gifted  American  girl, 
who,  through  force  of  her  character  and 
talents  alone,  rises  to  a  position  of  domi- 
nance in  the  world's  greatest  opera  com- 
pany. 


Anna  Case's  musical  career  has  been 
meteoric.  She  is  one  of  the  very  few 
American  girls.  American  taught,  who 
through  sheer  ability  made  her  way  to 
the  stage  of  the  Metropolitan  Opera 
House,  where  her  voice  and  personal 
charm  made  her  a  favorite. 

Miss  Case  has  no  idea  of  retiring  from 
concert  and  opera.  She  will  have  ample 
time  for  music  and  pictures,  devoting 
half  the  year  to  the  one  and  half  to  the 
other.  Mr.  Steger  already  has  arranged 
for  her  first  scenario.  The  picture,  seven 
reels,  will  be  shown  first  as  a  special 
attraction  at  a  leading  Broadway  theater. 
Joseph  M.  Schenck  will  be  Mr.  Steger's 
partner  in  the  enterprise. 


OGDEN  CORP.  SIGNS 
2-YEAR  CONTRACT 
WITH  MISS  WALKER 


Miss  Lillian  Walker  has  signed  a  two- 
year  contract  with  the  Ogden  Pictures 
Corporation  to  appear  in  sixteen  produc- 
tions to  be  produced  eight  a  year,  at  a 
salary  said  to  be  one  of  the  largest  ever 
paid  to  any  star.  The  contract  contains 
every  detailed  provision  providing  for 
the  proper  exploitation  of  the  produc- 
tions. It  requires  that  on  each  film  a 
minimum  sum  of  $12,500  shall  be  ex- 
pended in  advertising.  The  company  has 
placed  at  the  disposal  of  Miss  Walker  a 
complete  dressing  room  installed  in  a 
limousine.  A  provision  unusual  in  con- 
tracts with  stars  appearing  in  motion  pic- 
tures, but  which  is  contained  in  Miss 
Walker's  contract,  provides  that  she  shall 
expend  out  of  her  own  moneys  a  sum 
sufficient  to  provide  a  minimum  of  four 
new  gowns  and  a  complete  change  of 
wearing  apparel  suitable  to  each  gown 
for  each  production. 

All  plays  which  are  to  be  staged  with 
Miss  Walker  are  first  to  receive  her  ap- 
proval and  she  is  to  have  an  equal  voice 
in  the  casting  of  her  leading  supports. 


LATHROP  FILMS 

ADOPTS  COMICS 

FOR  THE  SCREEN 


"Polly  and  Her  Pals"  to  Be  Issued 
Through  A.  Kay  Company 


"Polly  and  Her  Pals,"  the  popular 
newspaper  comic  series,  has  been  adapted 
to  the  screen  and  soon  will  be  published 
to  exhibitors  by  Lathrop  Films,  Inc.,  of 
New  York,  through  the  A.  Kay  Com- 
pany. 

The  cartoons  were  started  a  few  years 
ago  on  the  comic  page  of  the  New  York 
Evening  journal  and  their  popularity  has 
become  nation-wide,  being  syndicated 
throughout  the  United  States  on  such  a 
scale  that  they  appear  in  hundreds  of  the 
largest  papers  daily. 

H.  Lee  Clotworthy  has  been  engaged 
by  Lathrop  Films  to  direct  the  series. 
Miss  Grace  Darling  has  been  engaged  to 
play  the  role  of  Polly,  and  an  able  cast 
will  support  her. 


VIVIAN  RICH  NOW 
PLAYS  OPPOSITE 
NEAL  HART  IN  NEW 
UNIVERSAL  FEATURES 


Vivian  Rich,  one  of  Universal's  latest 
acquisitions,  is  at  present  playing  oppo- 
site Neal  Hart  in  a  five-reel  feature  en- 
titled "The  Bumble  Bee." 

Among  the  notable  features  in  which 
she  has  appeared  are  "Holly  House," 
"Pastures  Green."  and  "The  Little  Trou- 
badour," in  all  of  which  she  played  leads. 
Miss  Rich  also  appeared  opposite  Wil- 
liam Farnum  in  "The  Price  of  Silence." 


PETROVA  PICTURE  CO.  GETS  SELZNICK  PLANT 

TO  MAKE  FIRST  FILM  SCHEDULED  SEPT. 


George  Irving  Picked  to  Direct  Initial  Photoplay  Written  by  Actress; 
Another  Scenario  Being  Adapted  From  Well  Known  Novel ; 
Both  Plays  Are  in  Seven-Reels 

.  E 
izai 

Pol 

Q»1 


Petrova  Picture  Company,  the  organ- 
zation  that  will  produce  and  market 
idame  Petrova's  personally-supervised 
ctures,  announces  that  the  distinguished 
plish  actress  has  leased  from  Lewis  J. 
Selznick  the  Biograph  Studio,  New  York 
iCtty,  until  arrangements  are  completed 
for  a  permanent  Petrova  studio.  The 
production  of  the  first  picture  will  begin 
September  3. 

George  Irving  to  Direct 
Madame  Petrova  has  selected  George 
Irving  to  direct  her  first  picture.  Mr. 
Irving  was  chosen  because  of  his  work 
in  the  direction  of  "The  Witching  Hour" 
and  "Jaffrey." 

Two  stories  now  are  being  prepared 
for  production.  One  is  a  story  written 
by  Madame  Petrova,  which  furnishes  a 
suitable  vehicle  for  her  talent;  the  other 


is  from  a  popular  novel  full  of  dramatic 
situations.  Those  two  stories  will  be  the 
first  and  second  Petrova  pictures;  both 
will  be  in  seven  reels.  Decision  will  be 
made  within  a  week  as  to  which  of  these 
stories  will  be  produced  first. 

Distribution  Pending 
Since  the  announcement  to  the  trade 
of  Madame  Petrova's  intention  to  pro- 
duce her  own  pictures  four  of  the  biggest 
distributing  companies  have  made  ad- 
vance offers  for  her  productions.  The 
policy  of  the  company  is  to  confine  its 
efforts  at  present  solely  to  making  the 
picture,  leaving  the  distribution  for  later 
settlement,  but  in  view  of  the  big  offers 
now  being  received,  on  which  advance 
payments  of  $100,000  have  been  tendered, 
the  company  may  decide  that  it  is  to  its 
advantage  to  make  an  early  decision. 


MAE  MARSH  STARTS  WORK  ON  "CINDERELLA  MAN," 
NEW  STAR  VEHICLE  FOR  GOLDWYN  PICTURES 


Edward  Childs  Carpenter  Story  Picked  for  Noted  Screen  Player  Be- 
cause of  Suitable  Role;  Stage  Version  Was  a  Morosco  Success 


In  the  constant  endeavor  to  equip  its 
stars  with  roles  which  are  best  suited  to 
their  particular  talents,  Goldwyn  Pictures 
have  selected  "The  Cinderella  Man"  by 
Edward  Childs  Carpenter  as  another 
starring  vehicle  for  Mae  Marsh. 

It  is  difficult  to  imagine  Mae  Marsh 
more  excellently  cast  than  in  her  role  in 
"The  Cinderella  Man,"  which  in  play 
form  was  one  of  Oliver  Morosco's  great- 
est Broadway  successes.  This  part  of  a 
dainty,  sweet  girl,  romantic  but  genu- 
inely human,  gives  Miss  Marsh  a  won- 


derful opportunity  to  display  her  aptitude 
for  changing  moods.  It  has  been  said 
of  Miss  Marsh  that  she  is  a  girl  of  a 
thousand  faces,  because  of  her  faculty 
for  expression  before  the  camera. 

Miss  Marsh  has  started  work  at  Fort 
Lee  under  the  direction  of  George  Loane 
Tucker,  maker  of  many  successes,  in- 
cluding "The  Manxman"  from  Hall 
Caine's  celebrated  novel. 

This  production  marks  the  alliance  of 
Mr.  Tucker  with  Goldwyn,  which  had 
been  impending  for  some  time. 


EXHIBITORS  HERALD 


AMERICAN  PRODUCERS  JUDGE  TERRITORIES 

OF  EUROPE  WRONG,  SAYS  MME.  SCHUEPBACH 


Partner  in  Mundusfilm  Co.  of  Paris  Says  Financial  Possibilities  Are 
Misjudged ;  on  Point  of  Closing  Deals  for  Plays  in  N.  Y. 


Madame  A.  Charles  Schuepbach,  one  of 
the  partners  of  the  Mundusfilm  Company 
of  Paris,  is  studying  the  American  mar- 
ket in  the  interest  of  her  firm.  She  has 
selected  J.  Frank  Brockliss  and  Sidney 
Garrett,  to  be  the  representatives  of  her 
firm,  and  is  transacting  all"  her  business 
through  them.  In  a  recent  interview  at 
their  offices  at  729  Seventh  avenue.  New 
York  City,  Mr.  Garrett  gave  a  brief 
sketch  of  Madame  Schuepbach's  opinion 
on  the  future  of  American  pictures  in 
foreign  markets: 

American  Films  Gaining 

"Madame  Schuepbach  feels  that  Ameri- 
can pictures  are  steadily  gaining  popu- 
larity in  all  corners  of  the  globe.  There 
is  a  breadth  of  view  and  a  lavishness  of 
detail  in  their  production  that  is  lacking 
in  the  majority  of  those  made  abroad, 
and  hence  foreign  audiences  are  coming 
to  demand  more  and  more  of  this  type 
of  work. 


"Unfortunately,  the  American  manu- 
facturers do  not  really  understand  for- 
eign market  conditions.  They  look  at  a 
map  and  gauge  the  financial  possibili- 
ties of  a  territory  by  its  size  and  not  by 
population,  and  thus  fancy  that  France, 
Italy  and  the  Balkans  is  a  $20,000  propo- 
sition on  a  $3,000  picture.  It  is  this  mis- 
taken attitude  that  is  holding  up  the  prog- 
ress of  American  pictures  abroad. 

Has  Bought  Subjects 

"Madame  Schuepbach  is  on  the  point 
of  closing  several  large  deals,  and  al- 
ready has  purchased  a  number  of  sub- 
jects. She  has  visited  the  various  film 
centers  of  the  world  in  the  interest  of 
her  company,  and  finds  that  at  the  pres- 
ent there  is  better  material  in  the  Ameri- 
can market.  She  is  of  the  opinion,  how- 
ever, that  after  the  war  the  European 
manufacturers  will  again  come  into  their 


M.  H.  HOFFMAN,  INC.,  GIVES  FALL  SCHEDULE 

OF  FILMS  FOR  FOURSQUARE  EXCHANGES 


Leaves  New  York  for  Chicago  to  Establish  Branch  in  Biggest  Dis- 
tributing Center;  Best  Notable  Dramas  with  Well  Known 
Players  to  be  Offered  Exhibitors 


Although  warm  weather  prevails  still, 
many  distributors  are  announcing  their 
fall  films.  Among  them  is  M.  H.  Hoff- 
man, who  has  just  left  for  Chicago  to 
establish  another  Hoffman-Foursquare 
Exchange. 

W  hile  "The  Bar  Sinister"  and  "The 
Sin  Woman"  have  already  been  strongly 
booked  in  a  number  of  territories,  the 
greater  part  of  the  country  will  not  have 
seen  either  of  these  features  by  the  time 
the  fall  season  is  well  under  way. 
Therefore,  each  feature  is  in  every  sense 
a  fall  film,  and  according  to  Mr.  Hoff- 
man, should  be  so  construed  by  progres- 
sixe  exhibitors,  who  are  seeking  pictures 
that  will  satisfy  the  public. 

Fall  Fiims  Are  Named 

Prominent  in  the  list  of  M.  H.  Hoff- 
man-Foursquare fall  films  are  "The 
Fringe  of  Society,"  "The  Silent  Wit- 
ness," "Madame  Sherry,"  "Her  Fighting 
Chance"  "Should  She  Obey?"  and  "A 
Trip  Through  to  China,"  with  "The  Bar 
Sinister"  and  "The  Sin  Woman,"  as  men- 
tioned above. 

"The  Fringe  of  Society,"  to  be  published 
in  September,  is  an  original  photoplay  by 
Pierre  V.  R.  Kay,  for  the  first  Four- 
square picture  of  the  George  Dacker 
Film  Corporation.  It  is  a  story  of  New 
York  people.  The  two  leading  roles 
which  are  of  equal  importance  are  to 
be  played  by  Ruth  Roland  and  Milton 
Sills,  who  are  features  in  this  picture  as 
co-stars.  Others  in  the  cast  are  Leah 
Baird,  J.  Herbert  Frank,  Ollie  Kirkby, 
George  I.arkin,  Tommy  Young  and  Jules 
Cowles.  The  picture  is  directed  by  Rob- 
ert 


In  "The  Silent  Witness"  M.  H.  Hoff- 
man, Inc.,  believes  it  has  one  of  the 
best  films  of  the  year.  The  world  rights 
to  this  photoplay  was  acquired  from  the 
Author's  Film  Company  and  the  star 
is  Gertrude  McCoy.  Among  other  mem- 
bers of  the  cast  are  Frank  L.  A.  O'Con- 
nor, Julius  Mathews,  Edward  Fosberg, 
Rouloff  Cutton  and  Jack  Sherril.  The 
story  is  one  pertaining  to  the  obstacles 
imposed  upon  an  ambitious,  but  poor 
boy,  working  his  way  through  college, 
and  his  efforts  forced  to  compete  with 
the  sons  of  wealthy  men  who  are  jeal- 
ous of  his  superior  abilities.  A  big  ro- 
mance runs  through  this  drama. 

"Bar  Sinister"  Is  Listed 

"The  Bar  Sinister,"  Edgar  Lewis' 
spectacular  production,  deals  with  the 
barrier  of  the  races  and  puts  forward  the 
undeniable  claim  that  the  color  of  the 
man  makes  no  difference  spiritually. 

"The  Sin  Woman,"  in  a  seven-part 
feature  with  Irene  Fenwick,  Reine  Da- 
vies  and  Clifford  Bruce  forming  the  tri- 
star  cast,  and  its  theme  is  the  effect  of 
heredity  and  the  heroine  who  erred  and 
was  punished. 

"Her  Fighting  Chance"  has  been  ac- 
quired by  M.  H.  Hoffman,  Inc.,  for  al- 
most the  entire  country.  The  story  is 
by  James  Oliver  Curwood  and  Jane 
Grey  is  the  star. 

Brodsky's  "A  Trip  Through  China"  is 
a  photoplay  in  eight  reels,  which  can 
be  shown  in  its  entirety  or  as  a  serial 
of  one  or  two  reels  at  a  time. 

"Should  She  Obey"  for  N.  Y. 

"Should  She  Obey?"  for  which  M.  H. 
Hoffman,  Inc..  has  the  New  York  state 


rights,  is  a  picture  which  shows  the  di- 
vorce evil  in  its  true  light  and  the  harm 
which  so  often  ensues  through  a  hasty 
and  il-advised  marriage. 

"Madame  Sherry"  is  a  picturized  ver- 
sion of  the  famous  play  of  the  same 
name,  which  is  played  in  practically 
every  city  and  hamlet  in  the  United 
States,  and  has  for  its  star  Gertrude 
McCoy. 


NELL  SHIPMAN  NOT 
UNDER  CONTRACT y 

SHE  TELLS  TRADE 


Nell  Shipman  wishes  to  correct  a 
statement  which  has  appeared  recently 
to  the  effect  that  she  went  to  the  West 
Indies  in  the  employ  of  a  film  company. 
She  is  not  under  exclusive  contract  to 
any  concern  either  for  her  services  or 
her  scenarios. 

Miss  Shipman  has  long  realized  the 
great  difficulty  of  procuring  suitable  ma- 
terial for  original  and  picturesque  feature 
plays,  and  her  six  months  trip  to  the 
West  Indies  was  undertaken  upon  her 
own  initiative  with  a  view  to  procuring 
somewhat  different  material  for  leading 
producers. 

In  this  respect  she  was  successful,  and 
although  some  of  her  stories  of  "The 
Spanish  Main"  and  "Buccaneering  Days 
have  been  disposed  of.  her  "piece  de  re- 
sistance" is  being  retained  until  arrange- 
ments can  be  made  with  a  noted  director 
for  its  production. 

Miss  Shipman  is  at  present  in  Cali- 
fornia concluding  a  contract  for  delivery 
of  a  number  of  photo  dramas,  but  soon 
will  return  East  to  supervise  the  pro- 
duction of  one  of  her  more  recent  stories, 
which  is  to  be  published  on  the  open 
market  plan. 


STANDARD  CORP. 
GETS  RIGHTS  TO 
CHRISTIE  COMEDIES 


To  Distribute  Films  in  Iowa, 
Nebraska,  Missouri  and 
Kansas 


The  Standard  Film  Corporation,  of 
which  R.  C.  Cropper  .  is  president,  has 
purchased  distributing  rights  for  the 
Christie  comedies  for  the  states  of  Iowa, 
Kansas,  Missouri  and  Nebraska. 

This  was  done  with  a  view  of  meet- 
ing  the  demand  for  comedies  at  this  time 
and  with  the  addition  of  the  Billy  \\  est 
comedies,  for  which  the  Standard  Com- 
pany holds  the  Central  States  rights,  the 
company  now  is  prepared  to  fill  all  or- 
ders at  the  Chicago,  Kansas  City,  at. 
Louis.  Minneapolis  and  Omaha  ex- 
changes. 

The  Christie  comedies  are  well  known. 
They  feature  Betty  Compson,  Neal  Burns 
and  Billie  Rhodes.  Booking  orders  for 
the  Billy  West  comedies  are  being  re- 
ceived daily.  Mr.  Cropper  announces, 
and  in  order  to  handle  the  large  increase 
in  business  the  stenographic  forces  in 
three  of  the  exchanges  have  been  in- 
creased. 


PRODUCTIONS 


INC. 


JEWEL  productions 
are  a  direct  answer 
to  the  national  demand 
of  the  show-man  to 
"get  away  from  the  old 
and  give  us  something 
new." 

*t  4  4 

Jewel  Productions,  Inc., 
is  not  a  producing  concern. 
Its  sole  business  is  to  market 
fine  pictures.  It  will  buy 
negatives  outright  or  it  will 
book  them  for  the  producer 
on  percentage  solely  on  the 
basis  of  merit. 

4    +  4 

We  may  release  a  picture  a 
month — or  not  more  than  five  or 
six  a  year — entirely  according  to 
the  supply  of  pictures  that  are  up  to 
the  high  standard  we  hope  to  maintain. 

4    4  * 

We  have  thus  far  acquired  the  rights 
to  only  five  pictures  after  examining  a 
large  number. 


One  was  made  by  Edwin  Than- 
houser,  with  the  intention  of  sell- 
ing it  on  the  state  rights  plan;  but 
we  secured  the  world's  rights. 
<|>  4. 

Three  are  from  the  Universal 
Film  Manufacturing  Company. 

4    4*  4 

One  is  from  Lois  Weber. 

4-    -1-  * 

All  are  of  the  calibre  referred 
to  in  the  trade  as  "state  rights" 
quality — a  quality  that  will  stand 
the  acid  test  of  a  Broadway  run. 

4*   4*  4 

We  have  given  our  offices  four 
of  these  great  plays  as  a  begin- 
ning. The  fifth  we  will  hold 
back  unt:l  later  in  the  season. 
Tr-p  four  that  are  now  ready  for 
booking  are — 

4    4  * 

"Come  Through"  —  George 
B-onson  Howard's  greatest  melo- 
drama. 

■I"    4-  4 

"The  Man  Without  a  Co  un- 
try" — the  patriotic  classic. 

4   4"  4 

"Sirens  of  the  Sea" — the  pic- 
ture beautiful. 

4.    4.  .>. 

"Pay  Me" — a  big  drama  of 
the  West. 

4*   4  4 

You  may  see  these  plays  and 
arrange  for  bookings  at  any  of 
the  following  offices,  already  es- 
tablished. 


In  New  York — Jewel  Produc- 
tions:    I  600  Broadway. 

In  Chicago — Jewel  Productions: 
220  S.  State  St. 

In  Pittsburgh — Jewel  Produc- 
tions: 1201  Liberty  Ave. 

In  Detroit — Jewel  Productions: 
205  Griswold  St. 

In  Cleveland — Jewel  Produc- 
tions :     112  Prospect  St. 

In  Portland,  Ore. — Jewel  Pro- 
ductions:   401  Davis  St. 

In  San  Francisco — Jewel  Pro- 
ductions:    121   Golden  Gate 

Ave. 

In  Omaha — Jewel  Productions: 
1504  Harney  St. 

In  Los  Angeles — Jewel  Produc- 
tions:   822  S.  Clive  St. 

In  Canada — State  Rights  Fea- 
tures: 106  Richmond  St., 
W.  Toronto. 

4    +  4 

If  there  is  no  Jewel  Office  as 
yet  in  your  territory,  address  re- 
quests for  bookings  to  the  nearest 
office  in  the  foregoing  list  or  else 
write  direct  to  the  Home  Office  of 
Jewel  Productions  (Inc.)  at 
1600  Broadway,  New  York 
City.  We  are  opening  other  of- 
fices as  rapidly  as  possible  and 
will  advertise  them  from  time  to 
time. 

4    4  4 

We  will  not  bore  you  with  ex- 
travagant statements  about  our 
pictures.  We  THINK  we  have 
bought  the  best  the  market  af- 
fords. We  will  stand  or  fall  on 
t^eir  merits  and  on  whether  you 
think  our  judgment  is  good. 


EXHIBITORS  HERALD 


Filmdom's  foremost  serial  star — 
known  the  world  over  as  the 
most  daring  actress  in  Screenland — 
admired  and  worshipped  by  hundreds 
of  thousands  of  picture-goers — per- 
forms still  more  wonderful  and  dangerous  ex- 
ploits in  "The  Lost  Express" — the  stupendous 
new  mystery  serial  by  Frederick  B.  Bennett. 
Pack  YOUR  theatre  with  the  fifteen-chapter 
mystery  serial  that  will  set  them  talking — keep 
them  coming — for  fifteen  weeks.  Directed  by 
J.  P.  McGowan.  Released  September  17th. 
NOW  booking  at  all  Mutual  Film  Exchanges. 


Produced  by 
SIGNAL  FILM  CORPORATION 
Samuel  S.  Hutchinson,  Pres. 


Distributed  by 
MUTUAL  FILM  CORPORATION 
John  R.  Freuler,  Pres. 


4 


EXHIBITORS  HERALD 


STANDARD  PICTURES 


WILLIAM  FOX 

PREiEMT$ 


With  DUSTIN  FARNUM 

A  Motion  Picture  Revelation  of  the  Subtle  Activities  and  the 
Diabolical  Ingenuities  of  the  Kaiser's  Secret  System  in  This 
Country. 


An  Unsolicited  Letter  to  Mr.  Fox 

It  is  the  La  Tosca  of  the  films,  so  terrible  and 
thrilling  in  its  climax  that  I  felt  as  if  I  could  scarcely 
endure  it,  and  yet  wild  horses  could  not  have  torn 
me  away  from  it. 

In  "The  Spy"  you  have  done  more  than  make  an 
interesting  play.  You  have  rendered  the  country  a 
great  patriotic  service,  for  its  propaganda  is  of  the 
kind  that  will  go  straight  to  every  heart  and  stir 
every  latent  drop  of  patriotism  in  it.  If  I  were  Uncle 
Sam,  I  should  order  every  playhouse  in  the  land  to 
rim  it  until  I  had  all  the  volunteers  I  needed. 
Yours  sincerely, 

DOROTHY  DIX. 


'NOW  PLAYING  AT  THE  GLOBE  THEATRE 

New  York  City 


THE  PICTURE  SENSATION  OF  THE  COUNTRY 


-X.  Y.  Times. 


-X.  Y. 


"Audience  sat  in  rapt  attention  and  ail  but  gasped  aloud.' 
"A  remarkable  picture." — -V.  Y.  Tribune. 
"The  picture  has  thrill  and  movement." — AT.  Y.  Sun. 
"The  most  tense  picture  that  has  ever  been  put  on  the  screen. 

American. 

"An  evening  of  thrills.  Frequent  bursts  of  applause." — N.  Y.  Telegraph. 
"Drama  of  intense  interest." — .V.  Y.  Telegram. 

"Intensely  interesting  in  itself  and  even  more  so  because  of  its  timeliness. — 

Journal  of  Commerce. 


SEE  IT 


BOOK  IT 


DON'T  DELAY 


FOX  FILM  CORPORATION 


EXHIBITORS  HERALD 


WILLIAM   POX  Prfs-erM- 

WILLIAM  FARNUM 

THE<<HWERM'a 

RELEASED  SEPT.  16- 
OM  THE  OPEN  MARKET 
.  INDIVIDUAL  ATTRACTION 

See  the  picture  at  your  nearest 
Fox  Exchange  and-  Contract  Now. 

t*cL  You  mu*r  see  this 
reVlftr*  picture  before 
pO*  j p  #^fOu  can  lease  it. 

Will  plar  6L0BE  THE  ATRE.NcwYork 

BEGINNING   SEPTEMBER/  Ist 
AT  PRICES  :  25* -to  *  ie£ 


Fox  Film  Corporation 


EXHIBITORS  HERALD 


p£j  i  g  n  9 1 1 1 1  ii  g  ii  ail  I  ii  i  m  i  ^  i  9 1  ia  a  i  m  si  a  i  a  iiim  m  jii  i  ii  J 1 1 1 1 1 1 1 1 1  r;  1 1 1  m  1 1 1  i  c  1 1 1 1 1  m  :  t  c  1 1  g  m  m  m  e  i  c  i  n  m  { i  c  i  m  t  m  i  e  1 1  n  1 1 1 1  ^ 


Attention! 


STATE  RI( 

Territory  prices  i 


"On  the  Italian 

The  Greatest  Italian  Wk 

8-R 

These  pictures 

SUPREME  COMMAND  OF  T 


Attention! 

MR.  THE^ 

Apply  for  dates  now —  will  vi 
Complete  line  of 

For  particulars  apply  SUITE    S  1  7 


]  J  T  B 1 1 C  i !  I  Ml  1 ; !  1 1 3 1)  1 3 !  1 1 1 1 !  1 1 1 9 1 1 1 1 1 M  3 1 1 1 !  I S 1 1 1 1 1 M )  M 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1  1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 9 1 !  I !  1 1  i  1 1 !  1 1 1 1 1 1 1 1 1  i  1 1 1 1  ( 1 1 1 1 1 !  1 1 1 1 1  1 1 1 1  j  1 1 1  i  I  ri  1 1 1 1 1 1 1 1 


EXHIBITORS  HERALD 


mil  ■■■■■■■■■■■"■■■■iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiirviiiiiiiiiiiiiiiiiiiaiiiiiiiiiiiiiiiiiiiiiiiBiiiiiaiDiiiiiiiiiiiiiiiaiiiiiiiaiiiiiiiiiiiiiiiiiiiiiiiiiiin 


Attention! 


W  BUYERS 

n  can  make  money 


Battle  Front" 


]ptures  Ever  Shown  in 

LS-8 

;  tbrized  by  the 

f[\LIAN  GENERAL  STAFF 


Attention! 

'£  OWNER 

flcjtir  theatre  on  percentage 
foes  with  picture 

M     BUILDING  9 Phone.  Bryant  5318 

 1 1 1  i  1 1 1 1 1 1 1 1 1 1 1 1 1 1 1  •  1 1 1  1 1 1 J 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1  i  I  a  1 1 1 3  }  1 1 1 J 1 1 1 1 1 3 1 1  ■  1 1 1 1 1  ■  i  1 1  ■  1 1 1 1 1 1 E  ■  1 1 1 1 1 1 1 J 1 1 1 B 1 1 1 1 1 1 1 1 1 1 1 1  ( I M  E 1 1 1 1  ■  I ; !  1 1 1 1 1 !  1 1 1 !  I M 1 1 r  ^ 


EXHIBITORS  HERALD 


J) 


Belgium,  the  Kingdom  of  Grief 

The  only  film  which  gives  a  graphic  portrayal 
of  the  invasion  of  this  heroic  little  nation. 


America's  Heart  is  With  Belgium 
Every  American  Wants  to  See  This  Film 

Why  America  Is  At  War 

Is  answered  in  these  pictures  which  were 
made  by  official  order  of  the  City  of  Brussels 
for  the  Archives  of  Belgium. 

"Belgium,  the  Kingdom  of  Grief" 

gives  a  truthful  and  stirring  picture  of  the 
historic  period  from  King  Albert's  ascension 
to  the  throne,  December,  1909,  down  to  the 
battling  of  the  remnants  of  the  valiant  little 
army  in  icy  trenches  against  the  hordes  of 
Germany  in  March,  1917. 

For    full   particulars    communicate  with 

M.  L.  FULTON 


Great  Northern  Hotel 


CHICAGO,  ILL. 


EXHIBITORS  HERALD 


9 


^^=iiii^^iii^iiii^iiii^^iii^iiii^miii^iiii^iiii^iin^iiiiiiii^iiii^]iii^jiii^jiii^jiii^miii^iiii^^iii^iii^=^ 

{III  iiiiii!i!i:iu:ii!!i!iii!iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiii!iiiiiiiin  INI 

11  "WE  DIDN'T  SAY  A  WORD  UNTIL  WE  SAW  THEM "  f  I 


WE  MADE  NO  BOAST!  WE  VENTURED  NO  ADVANCE 
COMMENT!    WE  AWAITED  THE  VERDICT  OF  THE  CAMERA 

WE  ARE  NOW  READY  TO  PRESENT  FOUR  OF  THE  GREATEST  HITS  OF  THE  SEASON  OF  1917-18 


llll 


ggi 

1    FIRST  TRIANGLE  RELEASE  OF  A  PARALTA  PLAY  1| 

I111  c       j         c      .        ,         7o    ,  •  111! 

=  Sunday,  September  Z3rd  m  = 

il    J.  WARREN  KERRIGAN  II 


19 


Will  Make  His  First  Appearance  as  an  Independent  Star  in 

A  MAN'S  MAN 

A  THRILLING  MELODRAMATIC  ROMANCE  OF  INTRIGUE.  WAR 
AND  LOVE  BY  THE  POPULAR  AMERICAN  AUTHOR.  PETER  B.  KYNE 

A  GREAT  STORY!  A  STUPENDOUS  PRODUCTION! 

NEXT  J.  WARREN  KERRIGAN  RELEASE — "TURN  OF  A  CARD" 

.    I ::  mi  ill  nil  illlllllilllllllllllllllllllllllllllllllllllillllllllllllimill  SOON  TO  FOLLOW 

BESSIE  BARRISCALE  in 

THE  SECRET  SERVICE  CLASSIC  OF  THE  SCREEN 

"MADAM  WHO" 

By  HAROLD  MAC  GRATH 
Directed  by  REGINALD  BARKER 


iiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii1  f  mi 

BESSIE  BARRISCALE  in  1 1 

"THE  OLD  HOMESTEAD"  OF  THE  SCREEN  j  = 

"ROSE  O'PARADISE"  I  = 

By  GRACE  MILLER  WHITE,  Author  of  "Tess  of  the  Storm  Country" 

Directed  by  JAMES  YOUNG  1  = 


| 
| 


COSTS  MORE— WORTH  MORE 

PARALTA  PLAYS  ARE  SOLD  UNDER  EITHER  THE  STAR 
SERIES  BOOKING  METHOD  OR  THE  PARALTA  PLAN 

THEY  ARE  WORTH,  AND  THEY  COST,  MORE,  FOR  WE  GIVE  YOU  THE  OPPOR- 
TUNITY TO  CREATE  SOMETHING  FOR  YOURSELF  AND  KEEP  WHAT  YOU  CREATE. 

"ASK   ANY    TRIANGLE  EXCHANGE" 


~   jj     You  Are  Urged  to  See  These  Great  Photoplays  Projected  at  Any  Triangle  Exchange  Before  Booking  Them.      m  II 
S=  1  They  ARE  Really  Great.    See  for  Yourself.  1  = 

l!  PARALTA  PLAYS,  INC.,  729  Seventh  Avenue,  NEW  YORK  1 1 


llllilllllllllllllilllllllllllllllDltljill!'!!!!!!!!^ 


10 


EXHIBITORS  HERALD 


ictum%ip 

t  mm*  " 


"'iiihr 


1|     |  MrfW.orjr  Board:  f 

'"""•x       "    SAMUEL  GOLDFISH, Chairman  | 
SV         EDGAR  SELWVN  i 

:::::        IRVIN  S.  COBB 

p        ARTHUR  HOPKINS  si 
MARGARET  MAVO  „ 
ROI  COOPER  MEGRUE  | 

n.-U:  Archibald  selwyn 

'■■  •!•!■      3g  CROSBY  GAIGE 

■i  PORTER  EMERSON  BROWNE  i 

%mmmmmmm 


•:  • 
'"«■.., 


"Polly  Of  The  Circus" 
Captures  Chicago 

GOLDWYN'S  first  production  has  been  seen  by  the  public  and  critics 
of  Chicago  at  a  pre-lease  presentation  in  .the  Colonial  Theatre. 
The   result,  as  we  expected,  is  a  remarkable  demonstration  of 
approval.    Exhibitors  everywhere  will  be  interested  in  these  comments 
by  the  powerful  and  influential  Chicago  critics: 

Chicago  Examiner:  "Polly  of  the  Circus"  is  an  event  in  Filmland's  history.  .  .  . 
Golclwyn  has  attained  a  high  notch  on  the  ladder  of  success  with  its  first  production. 

Chicago  Herald:  Goldwyn  has  played  a  trump  card  by  leading  off  with  Mae  Marsh  in 
"Polly  of  the  Circus."    She  is  elfish  and  pathetic  and  the  circus  is  a  wonder. 

Chicago  Eve.  Post:  "Polly  of  the  Circus"  is  a  work  of  art,  not  merely  a  vehicle  for  the 
exploitation  of  a  star.  Mae  Marsh  is  back,  as  wistful  and  appealing  as  ever.  ...  A 
wonderful  picture. 

Chicago  Tribune:  Mae  Marsh  is  a  most  lovable  "Polly."  She  bubbles  over  with  person- 
ality plus.    The  production  has  humor,  pathos,  ?nd  the  great  horse  race  is  a  "pippin." 

Corporation 

16  East  42d  Street    .       .       .       New  York  City 

Telephone  Vanderbilt  11 


*;;;'::":: 


liaiiii1 


the  newspaper  of  the  film  trade— 

<J  The  "Exhibitors  Herald"  enjoys 

the  unique  distinction  of  being-  in  style  AND  IN 
FACT  the  newspaper  of  the  film  trade. 

^  In  its  news  columns  place  is  given  to  accounts  of 

all  important  happenings  in  the  trade  and  each  account  is 
written  in  a  thoroughly  unbiased  and  impartial  manner. 

Its  reviews  are  constructive  criticisms,  being  serv- 
iceable alike  to  exhibitor  and  producer. 

^  Its  editorial  comment  is  sane,  conservative  and 

FAIR  to  all  questions  and  persons  concerned. 

^  To  learn  what  is  going  on  in  the  film  trade 
FIRST  and  TRUTHFULLY  read  the 

"Exhibitors  Herald" 

—the  newspaper  of  the  film  trade 


EXHIBITORS  HERALD 


11 


TAYLOR 
HOLMES 

The  Broadway  Favorite 

MAKES  HIT  OF  THE  YEAR! 

Now  at  Rialto  Theatre,  New  York 
and  other  first  run  houses 


in 


"Efficiency 
Edgar's  Courtship" 

Taken  from  Clarence  Budington  Kelland's 
story  in  the  Saturday  Evening  Post 

THE  LATEST  SENSATIONAL  SUCCESS! 

Distributed  through  George  Kleine  System 


1333  Argyle  St.,  Chicago 


365  M  VJitJJi  £2i  '£J!\LHl12l  ili!  iUi  VJi  'Cli  'Cli  'C7ZZiZ-!i  i^.J  KJi  iJi  'CJi  Vi  'CJ  CJZHZ^'C  li  CJj  CJi  'CJi  iJi  'iJi  'CJi  lUi  VJl  \Ui  VJi  iLJl'iJiUiZli  tL!i  Vdi  )Ui     'C-i     KJ1  'CJi     VJl  ZJi  G 


GET  YOUR  SHARE 

of  next  season's  big  money.  Start  getting  busy  now.  The  man  who 
is  ready  when  the  season  opens  is  the  man  who  is  going  to  keep 
smiling  at  a  full  house  all  winter. 

START  NOW 

to  build  up  a  high-class,  steady  growing  patronage  with  DE  LUXE 
4-PAGE  PROGRAMS.  We  claim  that  our  Free  Write  Up  Service, 
and  the  beauty  and  attractiveness  of  our  programs  themselves,  sell 
your  picture  to  your  patrons,  and  get  them  in  the  habit  of  looking  to 
you  for  the  best  in  photoplay  entertainment.    Successful  exhibitors 

all  over  the  country  stand  back  of  our  claim.  Xow  is  the  time  to  think  seriously  about 
your  program.  We  will  furnish  from  500  up,  either  printed  complete  reach 
to  distribute. or  just  the  plain  stock  as  you  wish.    The  write-up  service  is  free. 


1  O  THE 
MOVIES 


CAHILL-IGOE  COMPANY 

f  "The  Home  of  Cico  Products" 

117  W.  Harrison  Street  CHICAGO 


12 


EXHIBITORS  HERALD 


NOW  BOOKING 

WHOLESOME  FILMS  CORPORATION'S 

©  W.  F.  Corp. 

First  BIG  Feature 

The  Penny 
Philanthropist 

CLARA  E.  LAUGHLIN'S 
Master  Story  with 

Pe&fcy  O'Neill 

and 

Ralph  Morgan 


Ready  Sept.  15 

Production  in  Five  Parts 
Under  Personal  Direction 
GUY  W.  McCONNELL 

EXHIBITORS:  We  Book  Direct  and 

Pay  Express  Both  Ways 

Anywhere  in  United  States 
Reservations  in  Order  of  Receipt 

BOOK  TODAY! 

WHOLESOME  FILMS  CORPORATION 


Milton  Daily,  Pres. 

A.  M.  Allen,  Vice-Pres.-Sec'y 


CHICAGO 


SoM  fHaHSla^iu^SBSg^^  S5SS 


m 


Weekly  by 

H        \/t  \  d  t*  i  nt    i    nmri  r  v       c  j:t   ® 


Published  Weekly  by 

EXHIBITORS  HERALD  CO. 

at  203  South  Dearborn  Street,  Chicago 
Tel..  Harrison  7355 


MARTIN  J.  QUIGLEY  ,  Editor 


NEW  YORK  OFFICE 

1480  Broadway  Tel..  Bryant  5  I  I  I 

James  Beecroft.  Manager 


Subscription   Price   $1.50  Yearly 
All  editorial  copy  and  correspondence,  and  advertising  copy  should  be  addressed  to  the  Chicago  Office.     Forms  close  at  6  p.  m.  on  Monday  of  each  week. 

ENTERED   AS   SECOND   CLASS   MATTER   AT  THE   POST   OFFICE   AT   CHICAGO.   ILL.,  UNDER  THE   ACT  OF  MARCH  3.  1879 


i 


Volume  V 

SEPTEMBER  15,  1917 

Number  12 

N.  A.  M.  P.  I.  Closes  Door 

DEVELOPMENTS    within    the    next  few 
weeks  undoubtedly  will  make  plain  the  real 
reason  behind  the  refusal  of  the  National 
Association  of  the  Motion  Picture  Industry  to  ad- 
mit to  membership  the  exhibitors  who  are  asso- 
ciated in  the  American  Exhibitors  Association. 

Of  course,  the  American  Exhibitors  Associa- 
tion is  a  young  organization  ;  beyond  the  thoroughly 
businesslike  policy  it  has  adopted  and  the  personnel 
of  its  membership  there  has,  perhaps,  been  nothing 
about  it  revealed  to  date  which  will  prove  that  it 
will  occupy  a  position  of  tremendous  importance  in 
the  film  trade.  In  addition,  the  by-laws  of  the 
National  Association  provide  only  for  the  accept- 
ance into  membership  of  exhibitors  who  are  mem- 
bers of  the  Ochs'  league. 

This  latter  reason  is  only  the  barest  techni- 
cality and  certainly  should  not  have  stood  in  the 
way  of  receiving  members  of  the  new  exhibitors' 
association.  If  the  youthfulness  of  the  A.  E.  A.  and 
any  consequent  lack  of  influence  was  the  element 
which  militated  against  the  acceptance  of  its  mem- 
bers, then  the  National  Association  has  made  a  very 
serious  mistake  and  one  which  may  cause  the  very 
foundations  of  its  organization  to  quake. 

But  we  are  inclined  to  think  that  neither  of 
these  reasons  controlled  the  decision  of  the  National 
Association,  and  that  the  fair-minded  minority 
headed  by  Mr.  William  A.  Brady,  who  at  the  Chi- 


cago convention  invited  members  of  the  new  exhib- 
itors' organization  to  lend  their  influence  to  the 
National  Association,  were  overridden  by  the  clique 
which  once  conspired  to  control  the  entire  motion 
picture  industry. 

The  National  Association  since  its  inception 
has  been  a  conglomeration  of  individuals  whose 
aims  and  objects  have  been  greatly  at  variance. 
The  greatest  friction  in  the  Association  developed 
shortly  after  its  organization  when  Mr.  Walter  W. 
Irwin  who  was  chiefly  responsible  for  its  forma- 
tion was  not  tendered  the  presidency  which  he 
expected.  About  this  time  Mr.  Irwin  made  an  al- 
liance with  the  Ochs  clique  who  promised  to  gain 
for  him  control  of  the  National  Association. 

The  Ochs  clique  believed  that  through  their 
numerical  strength  they  would  be  able  to  dominate 
the  National  Association  and  dictate  the  election  of 
officials.  To  date  they  have  succeeded  in  placing 
in  positions  of  authority  in  the  National  Associa- 
tion a  number  of  individuals  friendly  to  them  and 
this,  simply,  is  the  reason  for  the  door  being  closed 
in  the  face  of  the  members  of  the  American  Exhib- 
itors Association. 

The  A.  E.  A.  does  not  need  the  National  Asso- 
ciation and  only  sought  membership  in  order  to  be 
able  to  co-operate  more  closely  in  matters  of  na- 
tional concern. 

But  with  the  Ochs'  crew  attempting  to  ride  the 
National  Association  for  its  own  purpose  no  real 
co-operation  could  have  been  long  maintained. 


14 


EXHIBITORS  HERALD 


SUMMARY  OF  CURRENT  ISSUE 


NEWS  OF  THE  WEEK 

Page 

A.  E.  A.  Refused  Membership  in  N.  A.  M.  P.  1   15 

A.  E.  A.  Fight  to  Kill  Deposits  Announced  by  Pettijohn   15 

Brady  Re-Elected  President  of  N.  A.  M.  P.  I.;  Plans  Winter  Trade 

Show  in  N.  Y   10 

"The   Gulf   Between"   with   Grace   Darmond   Filmed   in  Natural 

Colors,  Has  Novelties   16 

Ochs  Bands  with  N.  A.  M.  P.  I.  on  Two  Expos,  a  Year   16 

H.  B.  Yarner  Aids  Exhibitors  from  Washington,  D.  C   17 

N.  A.  M.  P.  I.  Gets  Biggest  Fight  in  Films  from  Selig   17 

Wells  and  Pettijohn  Are  Confirmed  by  Exhibitors  at  A.  E.  A. 

Meeting    17 

"The   Lost    Express,"    Called    Most    Thrilling   Serial,    Comes  to 

Screen  Sept.  17   17 

Patents  Device  to  Revolutionize  Film  Projection   18 

"The   Spy,"   Big  Fox   Feature,  Held  Up  by  Funkhouser,  Freed 

by  Judge  in  Chicago   19 

Alice  Brady  Pictures  Starts  with  $250,000  Capitalization   19 

Lea-Bel   Co.   of   Chicago   Secures   Activity   Pictures   of  Illinois 

Troops    19 

Big  Bluebird  Features,  with  Stars  Announced,  for  Fall  Schedule.  .  .  20 
Exhibitors   Promised    New    Screen   Favorite   by    Russ   Art  Film 

Corp.  in  "Painted  Doll"  Feature   20 

"The  Greater  Love,"  Next  Evelyn  Nesbit  Film,  Started  by  Steger  21 
Edward  Warren  Finishes  New  Film;  Will   Be  Shown  Trade  in 

Two  Weeks    21 

M.  H.  Hoffman  Visits  Chicago  to  Open  Exchange   22 

"Auction  Block"  and  All  Beach  Films  to  Be  Issued  by  Goldwyn..  22 

Mary  McAlister  Signs  New  Contract  with  Essanay   SO 

"Rasputin,   the   Black   Monk,"   New   Brady   Film,    Scheduled  by 

World   on    Program   30 

N.  S.  Kaplan  Scores  U.  S.  Stereotype  Scenario  Writers   32 

L.  Rosenbluh  Heads  Standard  Pictures  Under  Fox  Banner   34 

Use  Best  of  All  Booking  Systems,  Says  Nat  I.  Brown   40 

U.  S.  Committee  Sets  War  Rules  on  Pictures   41 

Chester  Beecroft,   Back   from   Europe,   Tells   of   Unsettled  Film 

Conditions    43 

Raver  Resigns  as  President  of  Art  Dramas   43 

Hoffman  Secures  American  Rights  to  "One  Hour"  Film   43 

"A   Man's   Man,"   Initial    Paralta   Play   with   Kerrigan,  Reaches 

Screen  Sept.  15   43 

"Les  Miserables,"  Starring  Wm.  Farnum,  Now  in  Production  at 

Fox,  N.  J.,  Studio   44 

"Mother  Love  and  the  Law,"  one  of  Most  Unusual  Film  Stories, 

Says   Burford    44 

E.  &  H.  Distributing  Co.  Will  Exploit  Art  Dramas  Films  in  South  45 
Tom  Moore  Leads  Cast  for  Mae  Marsh  in  New  Goldwyn  Film. 

"Cinderella   Man"    43 

"Bab's  Diary"  to  Be  First  "Sub-Deb"  Film  for  Paramount  with 

Miss  Clark    45 

E.  K.  Lincoln  to  Enter  Field  as  Big  Producer   45 

Fairbanks  Stops  in  Chicago  on  Way  to  New  York   45 

Petrova   Engages  Technical   Staff   4(i 

Ann  Murdock  and  Gail   Kane  Starred  L'nder   Mutual's  "Two-a- 

Week"  Plan    46 

Seventh  Episode  of  "Lost  Express"  Serial  Is  in  Production   46 

Jack  Gardner  Stars  in  "Men  of  the  Desert,"  Essanay  Feature, 

Scheduled   Sept.    24   47 

Misses    Cooper,    Pearson,    George    Walsh    and    Farnum    in  Fox 

September   Films    47 

U.  S.  Contract  with  Universal  to  Handle  Pictures  Snowing  Agri- 
culture Dept.  Work   47 

Essanay  Makes  Light  Comedies  to  Dispel  War  Gloom   48 

REVIEWS 

George  Beban    23 

"Betsy  Ross,"  World  D.,  Five  Parts,  with  Alice  Brady   23 

"Mother  Love  and  the  Law,"  Crystal  Photoplays  Corp.  D.,  Seven 

Parts,  with  Dollie  L.  Matters   23 

"The  Fighting  Trail,"  Vitagraph  Serial,  with  Wm.  Duncan   24 

"Double-Crossed,"  Paramount,  Five  Parts,  with  Pauline  Frederick  24 
"Lorelei  of  the  Sea,"  Marine  Film  Co.  D.,  Five  Parts,  with  Tyrone 

Power    25 

"Mary  Jane's  Pa,"  Vitagraph  D.,  Five  Parts,  with  M.  MacDermott  25 
"The   Bride's   Silence,"   American-Mutual    D.,    Five    Parts,  with 

Gail  Kane    25 

"A   Midnight   Bell,"   Selig-K-E-S-E   C,   Two   Parts,   with  Aniv 

Dennis   26 

"Charity  Castle,"  American-Mutual  C  D.,  Five  Parts,  with  Mary 

Miles  Minter    26 

"The  Sin  Woman,"  Owl  Features,  Inc.,  D.,  Seven  Parts,  with 

Irene  Fenwick    2fi 

"Babbling  Tongues,"  Ivan  D..  Five  Parts,  with  Grace  Valentine..  26 
"Under  Handicap,"  Yorke-Metro  D.,  Five  Parts,  with  H.  Lock- 
wood    26 

"Pants."  Essanay-K-E-S-E  C  D.,  Five  Parts,  with  Mary  McAlister  27 
"The  Twelve-Cylinder  Speed  of  the  Leisure  Class,"  Essanay-Ade 

Fable,  with  Rodney  La  Rock   2  7 

"The  Fable  of  the  Wandering  Boy  and  the  Wayward  Parents," 

Essanay-Ade  C,  Two   Parts   27 

"The  Outcast,"  Empire-Mutual  D.,  Five  Parts,  with  Ann  Murdock  27 

"Exile,"  Lasky-Paramount  D.,  Five  Parts,  with  Mme.  Petrova....  28 

"A  Stormy  Knight,"  Bluebird  C.-D.,  Five  Parts,  with  F.  Farnum..  28 

DEPARTMENTS 

The  Film  Stock  Market   29 

Official  Cut-Outs  Made  bv  Chicago  Censors   29 

This  Week  at  Downtown  Chicago  Theaters   29 

Synopses  of  Current  Releases   31 

Canadian    Film    News   33 

Chicago  Trade  Events   34 

Calendar  of  Feature  Releases  35-36 

State  Rights  and  Special  Productions  37-38 

Exhibitors  and  Exchanges   39 

New  Theaters    44 


Paramount  Deposits 

SINCE  the  printing  last  week  of  brief  remarks 
concerning  the  subject  of  Paramount  deposits 
the  HERALD  has  received  several  communi- 
cations from  exhibitors  which  we  believe  if  taken 
under  advisement  by  Paramount  officials  will  be 
conclusive  proof  of  the  rising  tide  of  resentment 
among  exhibitors  regarding  this  deposit  system. 

A  veteran  Chicago  exhibitor,  owner  of  four 
theaters,  said: 

"Paramount's  system  is  a  great  thing  for  Para- 
mount now,  but  it's  not  going  to  keep  up.  If  an 
exhibitor  can't  make  any  money  complying  with  the 
requirements  of  somebody's  service  he  might  as 
well  quit,  and  then  there's  one  customer  less.  The 
Paramount  scheme  is  the  logical  result  of  the  star 
system.  They  are  giving  stars  fortunes  for  their 
work  and  it  comes  out  of  the  exhibitors'  pocket. 
With  this  system  Paramount  is  likely  to  get  all  the 
big  stars  and  then  the  exhibitor  can  meet  their  con- 
ditions and  let  them  have  the  profit  or  go  out  of 
business." 

Another  exhibitor  admits  that  with  a  view  of 
keeping  Paramount  pictures  from  his  competition 
he  signed  contracts  for  several  of  the  larger  Para- 
mount stars  which  will  mean  a  loss  of  several  thou- 
sand dollars,  "if  I  stay  in  business  that  long." 


"S" 


State  Rights  Aid 

ERVICE  beyond  the  films,"  a  phrase 
evolved  by  Mr.  John  R.  Freuler  carries 
with  it  a  tremendous  warning  for  those 
engaged  in  the  marketing  of  state  rights  pictures. 
Even  recently  several  state  rights  pictures  of  real 
merit  utterly  fell  short  of  their  mark  because  the 
original  owners,  having  once  disposed  of  their  prod- 
uct to  the  minor  distributing  company,  abandoned 
all  interest. 

The  result  of  this  has  been  that  the  film  went 
out  to  the  exhibitor  and  the  public  an  orphan,  with- 
out carrying  any  name  of  national  consequence.  In 
every  case  the  value  of  the  picture  would  have  been 
greatly  enhanced  had  the  producer  followed  up  his 
product  and  let  it  be  known  that  while  not  actually 
distributing  it,  he  still  stood  sponsor  for  it. 

Another  advantage  to  such  a  course  is  that  it 
would  enable  many  state  rights  producers  to  "re- 
peat" where  the  prospect  now  is  very,  very  dismal. 

— Martin  J.  Quigley. 


EXHIBITORS  HERALD 


15 


A.  E.  A.  REFUSED  MEMBERSHIP  IN  N.  A.  M.  P.  L 

New  Theater  Owners'  Organization  Excluded  by  Twenty 
Four  to  Five  Vote;  Ochs'  League  Gives  Vent  to  Wrath  for 
Bolt  from  Convention 


New  York  (Special  to  "Exhibitors  Herald").— Despite  the  fact  that  William  A 
Brady,  president  of  the  N.  A.  M.  P.  I.,  invited  the  American  Exhibitors  Association 
to  become  a  member  of  the  organization  following  the  formation  of  the  A.  E.  A  in 
Chicago  last  July,  the  application  of  the  A.  E.  A.  was  rejected  at  a  meeting  of  the 
officers  and  directors  here,  August  27. 

This  meeting  of  the  N.  A.  M.  P.  I.  was  called  especially  to  vote  upon  the 
acceptance  of  the  A.  E.  A.,  because  of  a  ruling  made  by  Mr.  Brady  at  a  previous 
meeting,  at  which  time  he  interpreted  the  by-laws  to  the  extent  that  the  new  exhibit- 
ors' organization  could  be  admitted  to  membership. 

The  A.  E.  A.  was  denied  membership  to  the  N.  A.  M.  P.  I.  by  a  vote  of  twenty- 
four  to  five,  and  fourteen  of  the  twenty-four  votes  were  cast  by  exhibitor-directors, 
who  are  members  of  the  Ochs  League. 


I  None  of  the  executives  or  members  of 
Ithe  new  A.  E.  A.  were  present  at  the 
■  meeting. 

Not  Important  to  A.  E.  A. 
When  the  decision  of  the  N.  A.  M. 
■P.  I.  was  made  known  to  Charles  C. 

■  Pettijohn,  general  manager  of  the  A.  E. 
|A.,  he  declared  that  the  result  was  of 
■minor  importance  to  the  new  business 
I  issociation. 

"In  correspondence  to  the  officers  of 
■the  N.  A.  M.  P.  I.  shortly  before  this 
I meeting,  the  American   Exhibitors  As- 
sociation made  it  very  plain  that  we  had 
applied  for  membership  only  to  render 

■  Dur  services  in  the  work  set  aside  by  our 

■  government  for  the  motion  picture  in- 
Idustty  to  carry  out  during  the  present 
I  war  crisis,"  says  Mr.  Pettijohn. 

"At  the  time  the  A.  E.  A.  stated  that 
t  cared  nothing  for  votes  in  the  X.  A. 
VI.  P.  I.,  either  as  directors  or  members, 
because  voting  inside  the  industry 
:ould  not  aid  us.  It  was  also  clearly 
stated  that  our  services  were  tendered, 
ind  that  no  application  was  made  at  the 
ime  for  votes  or  for  any  change  in  the 
>y-laws  of  the  N.  A.  M.  P.  I." 

Is  Ochs'  Vent  of  Wrath. 

Xo  reasons  were  given  by  the  officers 
ind  directors  of  the  X.  A.  M.  P.  I.  why 
he  A.  E.  A.  was  excluded  from  mem- 
>ership,  notwithstanding  the  invitation 
extended  by  President  Brady  at  the  m- 
:eption  of  the  A.  E.  A.  in  Chicago  in 
uly. 

It  is  pointed  out  here,  however,  by 
nfluential  men  in  the  film  industry  that 
he  Ochs  organization  gave  vent  to  its 
vrath  for  the  humiliation  it  received  at 
he  hands  of  the  A.  E.  A.  members  bolt 
rom  the  high-handed  rule  at  the  Chicago 
onvention. 

The  fourteen  exhibitor-directors  who 
oted  against  the  A.  E.  A.  were  men 
vho  stood  by  Ochs  in  the  Chicago  split. 
Vccording  to  Frank  J.  Rembusch,  presi- 
dent of  the  Indiana  branch  of  the  A. 
£.  A.,  and  temporary  chairman  of  the 
•xclusion  vote  was  brought  about  by 
he  old  clique. 

"This  action  on  the  part  of  the  N.  A. 
vl.  P.  I.  is  the  result  of  the  work  of  the 
dvance  deposit  men,  who  aim  to  gob- 
>le  the  independent  exhibitors  of  the 
ountry."  says  Rembusch.  "It  is  reali- 
zed very  keenly  that  if  an  honest  ex- 
libitors  organization  starts  a  big  cam- 
>aign  that  the  advance  deposit  system 
nil  become  a  thing  of  the  past. 
Real  Business  Methods  Spurned. 

"It  is  apparent  that  real  business 
lethods  are  not  wanted  at  this  time  or 


any  other  time  so  long  as  millions  of 
dollars  can  be  taken  from  the  exhibi- 
tors' hands  and  placed  in  the  chests  of 
advance  deposit  men.  If  a  big  fight  is 
made  the  money  will  have  to  be  re- 
turned to  exhibitors;  high-salaried  stars 
will  burn  to  star  dust  in  shooting  from 
the  firmament  where  they  now  shine; 
film  rental  prices  will  come  down  to 
normal,  and  there  will  be  more  equity 
in  the  industry. 

"Since  the  action  of  the  N.  A.  M. 
P.  I.  our  organization  of  business  men 
know  just  exactly  where  they  stand.  We 
do  not  intend  to  fight  any  producer  who 
is  fair.  On  the  contrary,  A.  E.  A.  ex- 
hibitors will  foster  and  work  in  perfect 


harmony  with  honest  manufacturers 
against  the  threatened  increase  in  film 
service. 

Ochs  Membership  Beaten. 

"At  present  the  majority  of  exhibitors 
throughout  the  United  States  look  upon 
the  American  Exhibitors  Association  as 
the  only  real  exhibitors  organization — 
for  the  exhibitor.  Right  now  we  have 
a  much  larger  membership  than  the 
Ochs  organization,  and  we  have  gotten 
this  membership  since  the  break  in 
Chicago  in  July.  The  editorial  senti- 
ment throughout  the  country  is  against 
the  Ochs  League — it  has  been  so  rince 
the  formation  of  the  A.  E.  A.  Hundreds 
of  applications  from  bona  tide  theater 
owners  are  being  received  every  week. 
This  shows  the  opinion  of  the  trade. 

"We  are  seeking  no  personal  gain — 
but  we  are  promoting  and  bettering 
conditions  in  the  trade.  The  Ochs 
League  has  lasted  seven  years;  it  has 
done' nothing  in  view  of  its  age;  it  has 
played  politics  in  a  most  disgraceful 
manner,  locally  and  nationally,  and  the 
result  is  that  the  real  exhibitors  of 
America  have  had  to  league  together 
for  protection." 


A.  E.  A.  FIGHT  TO  KILL  DEPOSITS 

ANNOUNCED  BY  CHAS.  PETTIJOHN 

Ochs  League  and  Collectors  of  Advance  Payments  Who 
Excluded  Association  from  A.  E.  A.  Face 
a  Ruthless  War  to  Finish 


"Now  we  are  ready  for  our  first  great  fight  in  the  exhibitors'  behalf,  against 
the  advance  deposit  system."  This  was  the  reply  of  Charles  C.  Pettijohn,  general 
manager  of  the  American  Exhibitors  Association,  when  informed  that  the  directors 
of  the  N.  A.  M.  P.  I.  had  voted  against  the  offer  of  affiliation  made  by  the  association. 

Mr.  Pettijohn  was  emphatic  in  declaring  that  the  action  of  that  body  in  no  way 
affected  the  aims  and  purposes  of  the  A.  E.  A.  in  working  for  the  betterment  of  all 
branches  of  the  industry,  particularly  where  the  exhibitors  were  concerned,  and 
asserted  that  the  vote  of  the  delegates  from  the  Ochs  organization  clearly  indicated 
that  it  was  too  closely  allied  with  the  manufacturing  interests  of  the  trade  to  be 
called  a  representative  exhibitors'  organization. 


As  evidence  of  the  stand  to  be  taken 
in  all  questions  pertaining  to  the  best 
interests  of  the  trade.  Mr.  Pettijohn  has 
written  William  A.  Brady,  president  of 
the  N.  A.  M.  P.  I.,  pledging  the  sup- 
port of  the  American  Exhibitors  Asso- 
ciation in  all  matters  that  will  aid  the 
government  in  the  war  crisis,  and  assur- 
ing him  that  in  every  movement  that 
tends  to  improve  any  part  of  the  indus- 
try will  have  the  backing  of  the  associa- 
tion. 

Issues  a  Statement. 

Mr.  Pettijohn  issued  the  following 
statement  regarding  the  action  of  the 
N.  A.  M.  P.  I.  in  refusing  the  offer  of 
affiliation  with  the  American  Exhibitors 
Association : 

"At  a  meeting  of  the  directors  of  the 
X.  A.  M.  P.  I.  held  at  their  offices  in  the 
Times  Building,  Xew  York  City.  Mon- 
day, August  27,  the  offer  of  affiliation 
on  the  part  of  the  American  Exhibitors 
Association  as  set  out  in  our  communi- 
cation of  August  15  was  rejected. 


"We  are  informed  that  the  fourteen 
delegates  representing  the  Motion  Pic- 
ture Exhibitors  League  voted  solidly 
against  it  and  that  seventeen  of  the 
other  gentlemen  present  voted  twelve 
for  and  five  against.  We  are  also  in- 
formed that  others  present  did  not  vote. 
It  may  have  been  that  our  offer  to  work 
harmoniously  with  the  other  branches 
of  the  industry  was  not  sufficient,  and  it 
may  have  been  that  our  plain  statement 
that  we  would  not  co-operate  with  any 
movement  which  we  did  not  feel  was  for 
the  best  interests  of  the  exhibitors  was 
retaining  too  much  latitude  on  our  part. 
We  shall  maintain  that  attitude,  how- 
ever, irrespective  of  the  action  of  any 
other  organization  or  branch  of  the  in- 
dustry. We  feel  that  it  was  the  proper 
promise  to  stand  upon  and  we  still 
maintain  that  position. 

Stands  for  Exhibitors. 
"We  regret  the  offer  was  not  accepted 
in  the  spirit  in  which  it  was  tendered 
(Continued  on  page  16,  col.  3) 


lb 


EXHIBITORS  HERALD 


BRADY  RE-ELECTED  N.  A.  M.  P.  I.  HEAD; 

PLANS  WINTER  TRADE  SHOW  FOR  N.  Y. 


Exhibition  to  Be  Representative  of  Industry— Not  for  Manufacturers 
to  Exploit  Stars  to  Public;  Will  Send  Films  to  Soldiers 


At  the  annual  meeting  of  the  N.  A. 
M.  P.  I.  last  week  in  New  York,  Wil- 
liam A.  Brady,  director-general  of 
World-Pictures  Brady-Made,  was  re- 
elected president  for  another  year,  and 
the  following  officers  were  elected: 
Adolph  Zukor,  J.  A.  Beret,  William  L. 
Sherrill,  Thomas  Furniss,  R.  A.  Row- 
land, J.  H.  Hallberg  and  Arthur  James, 
vice-presidents;  treasurer,  J.  E.  Brula- 
tour;  secretary,  Frederick  H.  Elliott. 

To  Send  Films  to  Troops. 

In  addition  to  this  formal  business, 
several  important  moves  were  made  to- 
ward carrying  out  the  desire  of  Presi- 
dent Wilson  that  the  motion  picture 
business  take  an  active  part  in  such  war 
measures  as  come  within  its  scope.  A 
proposition  was  adopted  to  regularly 
supply  to  the  American  troops  in  Eu- 
rope all  the  latest  motion  pictures  free 
of  cost,  and  to  establish,  for  this  purpose 
a  distributing  agency  in  Paris.  The 
only  cost  to  the  government  will  be  the 
transportation  of  this  agent  across-  the 
ocean  and  possibly  the  outlay  neces- 
sary for  the  projecting  machines,  in 
case  these  are  not  donated. 


There  will  be  a  number  of  innovations 
many  of  which  will  be  seen  for  the  first 
time  in  the  film  industry,  when  the 
Technicolor  Corporation's  new  picture 
entitled  "The  Gulf  Between,"  is  seen  at 
a  private  trade  showing  this  week. 

It  is  the  picture  in  which  Grace  Dar- 
raond  has  the  stellar  role.  Miss  Dar- 
mond  has  only  recently  returned  from 
Jacksonville.  Fla.,  where  the  film  was 
made.  The  "Gulf  Between"  is  a  multi- 
ple reel  production  and  has  been  taken 
in    natural    colors,    without    the   aid  of 


P.  A.  Powers,  of  Universal,  who  has 
been  chairman  of  the  committee  as- 
signed to  the  War  Department,  was  del- 
egated to  present  this  plan  to  Secretary 
Baker  and  will  leave  immediately  for 
Washington  for  this  purpose. 

To  Hold  Big  Trade  Show. 

It  was  also  determined  at  the  annual 
meeting  of  the  National  Association  to 
give  a  monster  trade  show  in  New  York 
some  time  during  the  coming  winter. 
This  officially  authorized  show  will  be 
thoroughly  representative  of  the  growth 
and  dignity  of  the  motion  picture  in- 
dustry and  not  merely  a  series  of 
advertising  stunts  for  the  various  manu- 
facturers whose  stars  have  been  accus- 
tomed to  appear  at  the  motion  picture 
expositions  and  shiake  hands  with  cu- 
rious fans — a  proceeding  not  considered 
sufficiently  dignified  for  a  business  that 
has  reached  the  importance  of  this  one. 
It  is  intended  to  make  this  winter's  show 
thoroughly  representative  of  every 
branch  of  the  motion  picture  industry 
in  the  same  manner  as  that  followed  in 
putting  forward  other  great  trade  shows. 


any  of  the  heretofore  known  methods  of 
projection  of  pictures  in  their  natural 
colors  on  the  screen.  It  was  on  the 
strength  of  Miss  Darmond's  work  in 
this  production  and  the  popularity  which 
the  young  star's  personality  gained  for 
her  in  the  Pathe  feature.  "The  Shielding 
Shadow,"  that  the  Author's  Film  Corpo- 
ration placed  her  under  contract  for 
"When  Duty  Calls,"  the  film  which  was 
completed  last  week  at  the  Norma  Tal- 
madge  studios  under  the  direction  of 
Captain  Harry  Lambart. 


A.  E.  A.  TO  KILL  DEPOSITS 

(Continued  from  page  15) 

but  the  refusal  will  not  conflict  in  any 
way  with  our  plans  to  build  up  a  real 
exhibitors  organization  which  stands  for 
exhibitors  only  and  which  will  in  no  way 
be  allied  with  the  manufacturers  either 
directly  or  through  the  medium  of  a 
trade  paper  which  depends  upon  the 
manufacturers'  advertising  for  its  sup- 
port. 

"One  thing  is  certain.  This  alliance 
upon  the  part  of  the  gentlemen  repre- 
senting the  other  exhibitors  association 
and  men  interested  in  other  branches  of 
the  trade  has  relieved  this  association 
of  certain  embarrassments.  Our  acts 
are  now  free.  Our  pathway  is  clear  to 
make  a  fight  for  exhibitors  only  without 
fear  or  favor  of  the  manufacturer.  To 
the  five  directors  who  voted  in  favor  of 
the  co-operation  of  this  organization 
that  stands  for  exhibitors  we  extend  our 
thanks  and  sincere  appreciation. 

First  Fight  on  Deposit. 

"There  are  some  manufacturers  who 
really  want  a  business  men's  organiza- 
tion of  exhibitors.  There  are  others 
who  do  not  care  for  one,  and  some  who 
positively  'will  not  stand  for  one.' 

"The  advance  deposit  man  is  not  our 
friend  and  did  not  vote  for  our  admis- 
sion. It  was  good  business  for  him  to 
join  hands  with  the  fourteen  gentlemen 
representing  the  Motion  Picture  Ex- 
hibitors League. 

"We  now  announce  the  subject  of  our 
first  fight.  It  is  entitled  'The  Advance 
Deposit  System'." 

OCHS  BANDS  WITH 

THE  N.  A.  M.  P.  I.  ON 
2  EXPOS.  A  YEAR 


The  N.  A.  M.  P.  I.  and  the  Ochs' 
League  held  a  joint  meeting  in  New  York 
last  week  and  decided  to  hold  two  mo- 
tion picture  expositions  next  year,  the 
first  to  be  held  in  New  York  City  in 
February  and  the  second  in  Boston,  in 
July. 

The  promotion  and  management  of 
both  expositions  will  be  under  the  direc- 
tion of  a  joint  committee,  members  se- 
lected by  the  two  organizations. 


"THE  GULF  BETWEEN"  WITH  GRACE  DARMOND 

FILMED  IN  NATURAL  COLORS  HAS  NOVELTIES 


THREE  BIG  SCENES  FROM  TWO  FORTHCOMING  BLUEBIRDS 


EXHIBITORS  HERALD 


17 


H.  B.  VARXER  AIDS 
EXHIBITORS  FROM 
WASHINGTON,  D.  C. 

Rembusch  Heads  Complaint 
Dept.  for  Theater  Men 
at  Indianapolis 

The  interests  of  the  exhibitors  of 
the  country  are  being  handled  ir 
Washington  by  H.  B.  Varner,  chair- 
man of  the  legislative  committee  of 
the  American  Exhibitors'  Association. 
Mr.  \  arner  is  an  indefatigable  worker, 
and  is  constantly  looking  after  the 
wehare  of  the  exhibitors  in  the  Capi- 
tal. 


Opens  Complaint  Department 

The  complaint  department  of  the 
American  Exhibitors'  Association  will 
be  handled  by  Frank  J.  Rembusch  of 
Indiana.  He  is  recognized  as  one  of 
the  best  informed  exhibitors  on  trade 
questions  and  will  gladly  answer  the 
inquiries  of  the  exhibitors  on  all  ques- 
tions pertaining  to  the  industry.  He 
should  be  addressed  412  Indiana  Trust 
Building,  Indianapolis,  Ind. 

Each  suggestion  and  complaint  will 
_  eceive  his  personal  attention,  and  ex- 
hibitors are  invited  to  write  him  re- 
garding any  angle  of  their  business 
Any  movement  for  the  betterment  of 
exhibitors  will  receive  his  hearty  sup- 
port, and  every  communication  will 
•eceive  careful  attention.    Such  mat- 
ers as  cannot  easily  be  taken  up  in 
he  W  estern  offices  will  be  forwarded 
:o  Xew  York  for  investigation  and  a 
•eport  made  after  the  investigation 
"is  been  concluded. 


THREE  POSES  OF  HELEN  HOLMES 


A.  M.  P.  I.  GETS 
BIGGEST  FIGHT  IX 

FILMS  FROM  SELIG 


William  X.  Selig  has  forwarded  an 
msual  film  to  the  headquarters  in  Xew 
ork,  where  the  film  will  be  utilized  for 

campaign  for  Red  Cross  funds.  In 
ief,  the  motion  picture  is  classified  in 
,iree  parts:    First,  the  famous  fight  in 

tie  Spoilers"  is  presented.  It  will  be 
imembered  that  Farnum  and  Santschi 
ligaged  in  the  film  conflict,  which,  ac- 
jrding  to  many,  is  the  greatest  fight 

the  films.  A  complete  staging  of  the 
?ht  is  presented.  The  film  also  con- 
ins  sume  stunts  performed  by  Tom 
ix.  Astride  a  horse  he  tumbles  head 
,'st  down  a  steep  embankment.  Mem- 
oes of  the  Selig  wild  animal  dramas 
[•e  revived,  when  another  section  of  the 
Icture  presents  Kathlyn  Williams  in 
'  tion  surrounded  bv  wild  beasts. 


G.  CONNOR  IS  MADE 

MANAGER  OF  MUTUAL'S 

INDIANAPOLIS  BRANCH 


The  Mutual  Film  Corporation  has  ap- 
'inted  J.  G.  Connor,  formerly  a  sales- 
an,  as  temporary  manager  of  the  In- 
anapolis  branch  office. 


HELEN  HOLMES 


IS   NOW   STARRING   IX   THE   MUTUAL-SIGNAL  PHOTO-NOVEL. 
"THE  LOST  EXPRESS"  (Mutual; 


WELLS  AND  PETTIJOHN  ARE  CONFIRMED 
BY  EXHIBITORS  AT  A.  E.  A.  MEETING 

Samuel  Trigger  Outlines  Policy  of  Organization;  to  Exclude 
Manufacturers;  Southern  States  to  Form 
Xew  Local  of  Old  Branches 


Ocean  View,  Va.  (Special  to  Exhibit- 
ors Herald.) — If  there  was  any  doubt 
in  the  minds  of  the  organizers  of  the 
American  Exhibitors'  Association  as  to 
the  stanchness  of  the  South,  it  was  swept 
aside  by  the  rousing  reception  accorded 
visiting  exhibitors  at  the  three-day  con- 
vention which  opened  here  Thursday. 
August  30. 

And  the  South  was  not  alone  in  show- 
ing its  loyalty  to  the  new  Association. 
Oklahoma  gave  vent  to  its  feelings  in  a 
telegram  received  August  30  stating  that 
the  exhibitors  of  the  entire  state  had 
voted  unanimouslv  to  support  the  A. 
E.  A. 

The  states  of  Virginia,  Maryland,  Del- 
aware. Xorth  Carolina,  South  Carolina 
and  the  District  of  Columbia  also  voted 
to  re-organize  existing  locals  and  bring 


every  exhibitor  within  this  territory  into 
the  new  body. 

Officers  Confirmed 
W  ith  such  an  auspicious  start  the  ex- 
hibitors at  once  proceeded  to  confirm 
the  election  of  the  officers  selected  at  the 
first  meeting  in  Chicago,  when  the  A. 
E.  A.  was  formed.  The  presidency  of 
Jake  Wells,  of  Virginia,  was  confirmed, 
and  also  the  general  managership  of 
Charles  C.  Pettijohn.  Samuel  Trigger,  of 
Xew  York,  spoke  before  the  exhibitors 
and  outlined  the  new  policy  of  the  or- 
ganization. He  was  applauded  to  the 
echo. 

Jake  Wells,  president,  and  Charles  Pet- 
tijohn. general  manager,  received  an  ova- 
tion at  the  close  of  their  remarks,  in 
which  they  explained  the  need  for  a  new 
exhibitors'  association  such  as  has  been 
formed. 


'THE  LOST  EXPRESS"  CALLED  MOST  THRILLING 

SERIAL,  COMES  TO  SCREEN  SEPTEMBER  17 


Helen  Holmes'  latest  Mutual-Signal 
fifteen-chapter  photonovel  "The  Lost 
Express."  the  first  chapter  of  which  will 
be  published  September  17.  is  said  to  be 
one  of  the  most  thrilling  adventure 
dramas  in  which  the  star  has  ever  ap- 
peared. 

The  story,  which  was  written  by  Fred- 
erick B.  Bennett,  is  based  on  the  disap- 
pearance of  an  express  train  between 
stations  on  an  absolutely  straight  piece 
of  railway  track  with  no  switches  or 
sidings.  How  this  train  is  disposed  of 
by  a  band  of  robbers  constitutes  the 
mystery. 

Directed  by  McGowan. 

The  new  photonovel  has  been  directed 
by  John  P.  McGowan.  who  has  directed 
most  of  Miss  Holmes'  plays  and  is  one 
of  the  foremost  directors  in  the  picture 
world. 


The  story  involves  General  Thurston, 
a  distinguished  American,  who  has  in- 
vented a  way  of  solidifying  gasoline  so 
that  it  can  be  transported  in  granulated 
form,  and  the  efforts  of  a  gang  of  for- 
eign crooks  to  obtain  the  secret  plans 
of  the  process  form  the  basis  of  the 
plot.  Helen  Thurston  (Helen  Holmes) 
being  the  nemesis  of  the  gang  in  pursuit 
of  whose  members  she  encounters  many 
adventures. 

Cast  Is  Named. 

Included  in  the  cast  of  ''The  Lost  Ex- 
press" are  Leo  D.  Maloney.  Thomas 
Lingham.  William  Brunton.  Edward 
Hearn.  Al.  T.  Smith.  Andrew  Waldron. 
V.  O.  Whitehead.  S.  A.  Sues.  R.  V.  Phe- 
lan.  Clyde  Roe.  William  Behrens. 
Charles  L*.  Wells  and  Lauren  Maxam, 
in  the  star's  support. 


18 


EXHIBITORS  HERALD 


An  Adman's 
Aphorisms 

By  TERRY  RAM  SAVE 

([Advertise  like  the  Devil — he  gets  a  lot  of  business. 

([A  horse!  A  horse!  My  kingdom  for  a  horse"  cried  an  unhappy 
king — but  the  advertising  came  too  late. 

([Xantippe  is  mentioned  oftencr  than  Socrates — proving  the  value 
of  word-of-mouth  advertising. 

([A  lot  of  folks  have  been  shipwrecked — but  Robinson  Crusoe  had 
a  press  agent. 

([There  are  thousands  of  John  Smiths  in  the  'phone  book,  but 
the  only  one  you  can  remember  is  the  chap  who  married  Pocahontas 
— the  answer  is — not  matrimony — but  publicity. 

C.MUybridge  invented  movies,  but  C  harlie  Chaplin  gets  the  money — 
get  your  name  on  the  goods. 


PATENTS  DEVICE 

TO  REVOLUTIONIZE 

FILM  PROJECTION 


M.  H.  Livingston,  of  Peoria,  111., 
Forms  Nu-Movie-Lite  Co.  to 
Market  Patent 


descent  bulb.  It  can  be  attached  to  any 
standard  projection  machine,  it  is  said, 
and  gives  off  a  minimum  of  heat.  It 
will  replace  the  old  style  carbon  light- 
ing system  in  projection  machines  and 
can  be  attached  to  any  light  socket, 
without  the  use  of  resistance  coils  or 
transformers. 

A  special  Edison  bulb  is  used  and 
special  lens  and  reflectors,  and  the  de- 
vice can  be  used  as  a  spot  light  or  for 
showing  stereopticon  pictures. 


A  new  device  which  is  predicted  to 
revolutionize  motion  picture  projection 
has  been  patented  by  M.  H.  Livingston, 
of  Peoria,  111.  A  $100,000  corporation 
to  be  known  as  the  Nu-Movie-Lite  Co. 
has  been  formed  and  will  manufacture 
the  new  light,  as  soon  as  a  charter  has 
been  secured. 

The  invention  is  a  combination  spot- 
light, flood  light  and  stereopticon  ma- 
chine, operated  by  the  use  of  an  incan- 


'AWAKENING  OF  RUTH"  IS  NEXT 
EDISON   K-E-S-E   FILM  STAR- 
RING SHIRLEY  MASON 


"The  Awakening  of  Ruth,"  by  Julien 
Hubbard,  the  five-reel  Edison  feature, 
one  of  the  first  Perfection  pictures  to  be 
issued  through  K-E-S-E  on  September 
17,  is  a  story  of  unusual  charm  and  va- 
riety.     Shirley    Mason,    Viola  Dana's 


SCENES  FROM  TWO  GOLDWYN  FILMS 


9  s*3 


[PPlNG  MOMENT  IN  -THE  AUCTION  BLOCK,"  REX  BEACH'S  FLAY 
T— JANE  COW  L  IX  "THE  SFREADINC  DAWN"  (Goldwyn  Pictures) 


younger  sister,  is  given  an  excellent  op- 
portunity to  show  her  versatility,  and 
she  is  supported  by  George  Forth  and 
Donald  Hall. 

The  suspense  of  the  story  is  sustained 
through  a  plot  in  which  life  on  an  island 
off  the  Florida  coast  and  the  complex 
existence  of  Broadway  are  carefully  in- 
terwoven. 


PRESS  AIDS  FOR 

"GARDEN  OF  ALLAH" 
ISSUED  TO  TRADE 


Suggestions  for  newspaper  advertise- 
ments from  a  two-inch  single  column 
space,  up  to  a  quarter  of  a  page,  are 
given  in  a  large  circular  being  sent  out 
by  the  Allen  Film  Corporation  of  Chi- 
cago to  aid  exhibitors  who  are  booking 
the  big  screen  success,  "The  Garden  of 
Allah." 

Wide-awake  exhibitors  can  also  find 
many  invaluable  points  tor  press  notices 
in  the  comments  of  the  various  Chicago 
newspapers,  a  resume  of  which  are  given 
in  another  press  sheet  being  distributed 
by  the  Allen  Company,  which  controls 
the  rights  to  "The  Garden  of  Allah"  in 
the  Central  states. 


VIRGINIA  PEARSON 

IN  HER  NEXT  FOX 

FILM  ON  SEPT.  9 


Tenth  Play  for  Concern  Promised 
as  One  of  Year's  Most  Dis- 
tinctive Features 


Virginia  Pearson  appears  in  her  tenth 
production  for  Fox  Films  in  "When 
False  Tongues  Speak,"  a  drama  which 
William  Fox  will  issue  September  9. 
The  unusual  scenes  scattered  through 
the  picture  make  it  one  of  the  year's 
most  distinctive  features,  it  is  said. 

The  supporting  company  includes 
among  the  principals  Carl  Harbaugh, 
who  also  directed  Miss  Pearson  in  the 
film;  Hardee  Kirkland,  Carl  Eckstrom, 
and  William  E.  Meehan.  Meehan  had  a 
prominent  role  in  "Turn  to  the  Right," 
the  big  stage  comedy  success,  which  has 
been  running  at  a  Broadway  theatre 
for  a  solid  year. 


FORBIDDEN"  NEWEST 
MacLAREN  PICTURE 
NEARS  COMPLETION 


Director  Thomas  Ricketts  will  this 
week  complete  the  filming  of  Mary  Mac- 
Laren's  second  feature  photoplay  made 
under  her  contract  with  David  Horsley. 
"Forbidden"  is  the  working  title  of  the 
story  which  deals  with  the  results  from 
too  rigid  discipline  of  the  child. 


ANN  PENNINGTON  SOON 

TO  START  A  NEW  FILM 


Ann  Pennington  is  soon  to  begin  work 
on    a    new   Paramount   picture   at  the 

Famous  Players  studio. 


EXHIBITORS  HERALD 


19 


'THE  SPY"  BIG  FOX  FEATURE,  HELD  UP  BY 

FUNKHOUSER,  FREED  BY  JUDGE  IN  CHICAGO 


The  Major  Is  Slapped  Severely  Upon  the  Wrist,  and  Told  to  Behave, 
in  Ruling  of  U.  S.  Court;  Permit  Is  Issued  to  Show  Film 


Once  more  Major  Funkhouser  is  lit- 
srally  slapped  on  the  wrist  and  told  to 
jehave.    This  time  by  Judge  Alschuler 

■  the  United  States  District  Court,  who 
late  Friday  afternoon.  August  31.  handed 
iown  an  order  restraining  the  astute 
Chicago  official  from  interfering  with 
he  exhibition  of  "The  Spy."  the  big  VYil- 
iam  Fox  photoplay,  based  on  the  Ger- 
man secret  service  system. 

Judge  Alschuler  decided  that  Funk- 
louser's  objection  to  the  picture  was  not 
vithin  the  meaning  of  the  Chicago  city 
>rdinance  providing  for  the  censorship- 

■  motion  pictures. 

In  commenting  on  the  Second  Depu- 
v's  actions  the   ludge  said:    "While  I 


believe  that  Major  Funkhouser's  refusal 
to  issue  an  open  permit  for  the  showing 
of  this  picture  was  based  on  the  fairest 
of  motives,  still  I  believe  there  has  been 
an  abuse  of  discretion  in  the  matter. 

"According  to  the  major's  own  state- 
ment his  objection  consisted  in  the  horri- 
fying effect  induced  by  one  scene  of  the 
picture  in  which  an  American  soldier  is 
tortured.  There  is  nothing  in  the  ordi- 
nance providing  tor  the  censorship  of 
pictures  that  states  a  permit  may  be  re- 
fused simply  because  of  the  horrifying 
nature  of  one  scene.  Objections  to  pic- 
tures are  allowed  when  they  are  of  an 
immoral  or  suggestive  calibre." 

An  order  permitting  "The  Spy"  to  he 
shown  was  issued  by  Judge  Alschuler. 


ALICE  BRADY  PICTURES  STARTS  WITH 

$250,000  CAPITALIZATION";  SPURNS  OFFERS 


Arrangements  Made  for  Studio  Near  New  York;  First  Picture  to  Begin 
Next  Mondav  Will  Be  Published  to  Exhibitors  on  Oct.  15 


Alice  Brady,  having  left  the  World 
Film  Co.  has  under  consideration  nu- 
imerous  offers  from  many  companies 
'wishing  to  enlist  her  services.  Miss 
;  Brady,  however,  has  ideas  of  her  own, 
|  and  the  result  was  shown  by  the  incor- 
poration in  Albany  of  the  Alice  Brady 
[Pictures.  Ine.,  on  Friday,  with  a  capital- 
ization of  $250,000. 

Arrangements  have  been  concluded 
rfor  a  studio  in  the  vicinity  of  Xew  York 


and  work  on  her  first  picture  will  begin 
next  Monday.  It  is  announced  that  the 
first  production  of  the  company  will  be 
the  screening  of  one  of  the  most  suc- 
cessful plays  in  the  history  of  the  the- 
atre. Early  announcement  will  be  made 
of  the  method  of  distribution  adopted 
by  the  company.  Miss  Brady  expects 
to  produce  eight  pictures  a  year,  and  her 
first  production  will  be  ready  for  publi- 
cation October  15. 


.EA-BEL  COMPANY  OF  CHICAGO  SECURES 

ACTIYITY  PICTURES  OF  ILLINOIS  TROOPS 


H.  E.  Belford  of  the  Lea-Bel  Com- 
pany, of  Chicago,  has  just  made  arrange- 
ments with  the  government  whereby  the 
jfficial  cinematographer  of  the  Illinois 
troops  will  turn  over  to  the  Lea-Bel 
Tompany  all  films  taken  of  troop  activi- 
ties in   Illinois.     This  film   should  ap- 


peal to  exhibitors  throughout  the  state. 

The  Lea-Bel  Company  will  so  arrange 
that  approximately  a  full  reel  will  be 
published  weekly  and  will  be  exclusively 
controlled  by  the  concern  in  this  state, 
depicting  everything  "Sammy"  goes 
through  to  complete  his  military  train- 
ing. 


DON'T  USE  FILMS 
WITH  HIGH-PRICED 
STAR,  SAYS  READER 


'Herald"  Story  Inspires  Ex- 
hibitor's Warning ;  He 
Joins  A.  E.  A. 


The  following  letter  from  Henry 
Sanders,  of  the  Orpheum  theater.  Cape 
Girardeau.  Mo.,  a  reader  of  the  Ex- 
hibitors' Herald,  speaks  for  itself.  It 
clearly  indicates  that  Mr.  Sanders  is  a 
wide  awake  exhibitor  who  has  given 
close  study  to  the  evils  of  the  star  sys- 
tem with  its  high  cost  of  film  for  the 
producer.    The  letter: 

American  Exhibitors'  Association. 
Xew  York  City. 

Gentlemen:  Although  admiring  the 
A.  E.  A.  since  its  organization.  I  am 
more  than  convinced  since  reading  an 
article  in  the  Exhibitors'  Herald 
that  it  is  doing  more  for  the  exhibitor 
than  has  ever  been  done  before.  I 
have  believed  for  a  long  time  that  it 
was  the  wrong  thing  to  boost  any  star, 
for  it  means  that  you  only  boost  the 
price  of  your  service  when  you  do  it. 
It  would  be  a  good  thing  if  every  ex- 
hibitor would  refuse  to  book  a  picture 
with  a  high  salaried  star  in  it  for  this 
is  the  only  way  to  stop  contract  jump- 
ing and  increased  salaries  for  the 
players. 

What  good  does  it  do  an  exhibitor 
to  exploit  a  star  and  then  have  the 
star  jump  to  another  company  and 
have  to  pay  more  money  for  the  pic- 
tures in  which  the  star  appears? 

I  was  in  Chicago  during  the  con- 
vention and  was  at  the  first  meeting 
of  the  A.  E.  A.  at  the  Hotel  Morri- 
son, and  if  you  have  the  minutes  of 
that  meeting  you  will  find  my  name 
among  the  list  of  exhibitors  who 
signed  there. 

Enclosed  find  check  for  six  months' 
dues,  for  which  please  make  me  a 
member  of  the  A.  E.  A. 

Yours  very  truly. 

(Signed)      HEXRY  SAXDERS. 


THREE  SCENES  FROM  "WHO  SHALL  TAKE  MY  LIFE' 


v      J  #  *  * 


■is  Latest  Selig  Production  Features  Thomas  Santchi  and  Miss  Bessie  Eyton.     The  Film  is  said  to  be  a  Strong  Indictment  of  Capital  Punishment.  (Selig) 


20 


EXHIBITORS  HERALD 


BIG  BLUEBIRD  FEATURES  WITH  STARS 
ANNOUNCED  FOR  AUTUMN  SCHEDULE 


Mae  Murray  Makes  Debut  in  "Princess  Virtue"  Film  for 
December;  Violet  Mersereau,  Franklyn  Farnum, 
Rupert  Julian  and  Brownie  Vernon 
in  Other  Plays 


Bluebird  has  been  busy  during  the 
past  few  weeks  arranging  plans  to  for- 
ward the  interests  of  exhibitors  who 
draw  regularly  upon  the  Bluebird  pro- 
gram for  a  part  of  their  plays.  There 
will  be  a  new  arrangement  of  stars,  and 
a  shift  in  directors  to  give  every  possible 
advantage  to  the  details  of  production. 
The  recent  announcement  that  Mae 
Murray  had  been  engaged  to  appear 
regularly  among  Bluebirds  has  given 
new  interest  to  the  series. 

Mae  Murray  is  working  on  "The  Prin- 
cess Virtue,"  the  feature  to  bring  Miss 
Murray  to  the  series  early  in  December. 
Wheeler  Oakman  will  be  her  leading 
man.  Carmel  Myers  will  be  another  new 
star  to  be  introduced  within  a  few 
weeks.  She  will  first  present  "The  Dy- 
nast," with  Kenneth  Harlan  as  her  lead- 
ing man. 

New  Mersereau  Film 

Violet  Mersereau  will  make  her  next 
Bluebird  appearance  in  "The  Girl  by  the 
Roadside"  screen  version  of  Varick  Van- 
ardy's  novel,  with  Cecil  Owen  as  her 
leading  man.  Dorothy  Phillips,  another 
Bluebird  star,  will  be  starred  in  "Bond- 
age," to  be  issued  Oct.  15. 

Franklyn  Farnum  will  appear  alone 
in  future  Bluebirds,  with  Claire  Du  Brey 


as  his  leading  lady.  "The  Maverick," 
Oct.  8,  will  be  Mr.  Farnum's  first  lone- 
star  offering,  with  Lon  Chaney  featured. 
Miss  Brownie  Vernon  will,  in  future, 
have  Herbert  Rawlinson  as  her  co-star, 
the  Rawlinson-Vernon  combination  be- 
ing scheduled  in  "Flirting  With  Death," 
for  their  first  joint  appearance,  Sept.  24. 
Julian  Film  for  Sept.  17 
Rupert  Julian  productions  will  be 
starred  in  Bluebirds  hereafter,  with  Ruth 
Clifford  appearing  as  joint  star  with  Mr. 
Julian.  "The  Mysterious  Mr.  Tiller,"  set 
for  publication  Sept.  17,  will  be  their 
next  program  appearance.  Monroe  Sal- 
isbury has  been  engaged  as  leading  man 
in  the  Julian  productions,  making  his 
first  appearance  in  "The  Desire  of  the 
Moth,"  Oct.  22,  with  Mr.  Julian  and  Miss 
Clifford. 

Announcement  will  be  forthcoming  at 
an  early  date,  covering  the  complete 
outline  of  Bluebird's  plans  for  the  sea- 
son. This  plan  comprehends  a  new  idea 
in  program  service,  which  will  be  ap- 
plied to  fixed  stars  on  regular  release  at 
fixed  periods  so  that  exhibitors  may  plan 
far  ahead  and  prepare  their  Bluebird  ad- 
vertising and  announcements  accord- 
ingly. Bluebird  intends  to  make  its 
third  season  the  best  of  all. 


parts  from  obvious  methods  and  keeps 
up  the  suspense  by  numerous  original 
devices  of  the  author  of  great  artistry. 
The  role  of  the  young  wife  at  once  ex- 
cites the  sympathy  of  the  audience  and 
is  condemned  as  it  deserves.  "The 
Painted  Doll"  will  be  presented  to  the 
trade  in  a  few  weeks. 


MAGAZINE'S  FILM 
SERIES  RECEIPTS 

GO  TO  RED  CROSS 


Photoplay's   "Screen  Supple- 
ment" in  Twelve  Single-Reels 
for  War  Relief 


James  R.  Quirk,  publisher  of  Photo- 
play Magazine,  announced  to  the  trade 
last  week  that  he  is  about  to  issue  twelve 
single-reel  motion  pictures  on  a  state 
rights  basis,  under  the  title  "Photoplay 
Magazine  Screen  Supplement." 

He  now  declares  all  the  profits  from 
the  sale  of  these  motion  picture  subjects 
are  to  be  turned  over  to  the  American 
Red  Cross.  All  of  the  net  profits  re- 
ceived from  the  sale  of  territorial  fran- 
chises on  Photoplay  Magazine  Screen 
Supplement  will  be  donated  to  the  fund 
for  aiding  war-stricken  Europe — help- 
ing Uncle  Sam's  soldiers  and  sailors  to 
be  more  comfortable. 

"In  these  strenuous  times,  when  the 
whole  civilized  world  is  struggling  in 
defense  of  humanity,  when  every  man, 
woman  and  child  is  being  called  upon 
to  aid  the  cause  in  which  we  have  taken 
up  arms,  I  feel  that  the  least  Photoplay 
Magazine  can  do  is  to  contribute  its  bit 
toward  alleviating  the  sufferings  of  those 
who  are  stricken,"  says  Mr.  Quirk.  "The 
idea  of  making  and  distributing  motion 
pictures  of  the  stars  as  they  are — unique 
and  unusual  views  of  the  players  'off- 
the-screen' — under  the  title,  Photoplay 
Magazine  Screen  Supplement,  was  not 
conceived  with  a  thought  of  profit.  We 
aimed  solely  to  increase  and  augment 
our  service  to  the  picture  patrons  of  the 
country — to  give  them  in  motion  pictures 
glimpses  of  the  things  they  have  read 
about  the  players  doing,  in  the  pages 
of  Photoplay  Magazine." 


EXHIBITORS  PROMISED  NEW  SCREEN  FAVORITE 

BY  RUSS.  ART  FILM  CORP.  IN  "PAINTED  DOLL" 


Tanya  Fetner,  of  Moscow  Theater,  Has  Leading  Role  in  Initial  Play 
of  Imported  Series  Written  by  Noted  Authors;  to  Reach 
Trade  in  a  Few  Weeks 


To  an  exhibitor  ever  on  the  alert  to 
discover  some  new  favorite  for  his  pa- 
trons there  is  a  promise  in  the  announce- 
ment of  the  Russian  Art  Film  Corpora- 
tion that  in  its  first  film  a  young  woman 
who  bears  the  name  of  Tanya  Fetner 
will  appear.  Miss  Fetner  plays  the  title 
role  in  "The  Painted  Doll,"  which  has 
in  its  cast  two  of  the  most  popular 
players  in  Russia,  Ivan  Mozukin  and 
Xatalia  Lesienko.  In  Russia  Miss  Fet- 
ner is  merely  one  of  the  company  at 
the  famous  Moscow  Art  Theater.  She 


is  undergoing  the  usual  course  of  train- 
ing which  has  evolved  all  the  great  Slav 
stars  of  the  stage,  which  means  that 
until  she  becomes  a  star  herself  in  her 
native  land  she  must  play  the  parts 
assigned  to  her,  whether  on  the  speak- 
ing stage  or  in  the  drama  of  the  motion 
picture. 

When  Mozukin  assembled  his  cast  for 
the  Pushkin  drama  he  selected  Miss 
Fetner  for  the  part  of  Tanya,  wife  of  a 
plodding  engineer  in  the  employ  of  the 
most  brilliant  man  of  the  profession  in 
Russia.  While  her  husband  works  and 
works  under  the  direction  of  this  man. 
played  by  Mozukin,  the  pretty  wife 
fascinates  his  employer.  Kresslof,  the 
name  of  the  character  created  by  Mo- 
zukin, despises  the  social  aspirations  of 
his  wife.  They  are  separated  for  long 
periods  and  he  yearns  for  feminine  as- 
sociations. He  finds  them  in  Tanya, 
who  is  ambitious  and  looks  beyond  her 
own  narrow  sphere. 

In  the  development  of  this  story  the 
famous  Russian  poet  and  dramatist  de- 


n 


EXHIBITORS  HERALD 


21 


TRADE  MEETINGS 
FOR  EXHIBITORS 

ASSOCIATION  PLAN 

Scheduled  in  Various  Parts  of 
Northwest  Under  General 
Manager  Hamlin 


Locality  trade  meetings,  for  exhibitors 
1  only,  are  scheduled  in  the  various  North- 
west states  under  the  auspices  of  the 
newly  organized  Associated  Theatres, 
Inc.,  of  Mineapolis. 

As  there  is  one  officer  located  in  each 
of  the  states  affected,  General  Manager 
Hamlin  has  planned  that  each  shall  ac- 
company him  in  their  respective  states 
when  the  mass  meetings  are  held. 

"This  is  in  lieu  of  employing  profes- 
sional traveling  solicitors  who  are  liable 
to  make  extravagant  statements  and  al- 
so run  up  tremendous  expenses,"  de- 
clared Mr.  Hamlin. 

"We  have  decided  to  begin  operations 
when  we  have  six  hundred  theafres 
holding  stock  and  franchises  with  our 
'distributing  corporation  instead  of  wait- 
ing until  we  have  one  thousand  as  at  first 
'planned. 

"This  is  a  scattered  territory  and  it  is 
much  more  costly  for  the  exchanges  to 
get  business  than  it  is  in  the  more  con- 
gested districts.  Hence  our  new  plan  of 
'marking  and  distributing. 

"Instead  of  traveling  salesmen  we  will 
market  entirely  through  a  loose  leaf 
sales  sheet  mail  order  catalogue  con- 
taining all  the  facts  on  each  film  offered. 
iTwo  week's  afterwards  the  producer  or 
exchange  owning  the  film  will  be  offered 
as  man}-  hundred  days  as  we  have  se- 
Icured  orders  from  our  members  and  at 
Ithe  price  that  each  class  house  that  or- 
ders, can  afford  to  pay." 


MUTUAL  PRESS  SHEET 

ISSUED  ON  "REPUTATION" 


i  The  Mutual  press  sheet  for  the  week 
contains  illustrations  of  posters  avail- 
able for  the  first  Edna  Goodrich  play, 
'"Reputation, "  as  well  as  music  cues  and 
all  advertising  accessories  necessary  to 
put  this  picture  over.  The  advertising 
possibilities  of  this  famous  stage  star 
are  many  and  should  aid  exhibitors. 


A  company  of  forty  people  has  left 
Xew  York  for  the  Adirondacks  where 
Miss  Evelyn  Xesbit,  assisted  by  her  son, 
Russell  Thaw,  and  a  cast  of  players,  will 
begin  her  second  photoplay  under  the 
personal  direction  of  Julius  Steger. 

The  title  of  this  picture  is  "The  Greater 
Love,"  by  James  M.  Starr,  the  scenario 
version  of  which  has  been  made  under 
Mr.  Steger's  supervision.  This  story  is 
said  to  be  a  worthy  successor  of  "Re- 


Edward  Warren  has  just  finished  tak- 
ing his  new  picture  and  it  has  been 
shown  for  the  first  time  after  being  com- 
pletely assembled.  Only  the  directors 
and  cameramen  were  present  and  they 
were  enthused  when  they  saw  the  result 
of  the  work. 

Mr.  Warren  will  personally  do  the 
cutting  and  the  editing  of  the  film  and 
expects  to  have  it  ready  for  a  trade 
showing  in  two  weeks. 

The  picture  has  no  crime,  no  sex  ref- 


demption,"  the  photoplay  in  which  Miss 
Xesbit  scored  success,  and  Mr.  Steger 
believes  that  the  role  she  therein  portrays 
will  afford  her  the  opportunity  to  demon- 
strate her  dramatic  talents. 

Mr.  Steger  also  announces  the  produc- 
tion following  the  Xesbit  picture,  which 
will  be  "Just  A  Woman,"  by  Eugene 
Walter  of  which  Miss  Charlotte  Walker 
will  be  the  star,  appearing  in  the  role 
she  has  created  in  the  stage  version  of 
that  successful  play. 


erence,  no  problem,  no  villain,  but  is  a 
delightful  love  story,  with  the  widest 
range  of  scenes,  from  the  miserable 
slums  of  the  Ghetto  to  the  magnificent 
splendor  of  the  millionaire's  home,  with 
laughter  and  tears,  with  comedy  and 
pathos,  it  is  said. 

Realizing  that  the  title  of  the  picture 
is  a  matter  of  utmost  importance,  Mr. 
Warren  has  refrained  from  naming  the 
picture  yet.  Xot  until  it  is  completely 
finished  and  ready  for  the  trade  showing 
will  the  title  be  announced. 


PUBLICATION  DATE 
OF  NEW  CHAPLIN 
FILM  NOT  DECIDED 


The  publication  date  of  "The  Adven- 
turer." Mutual-Chaplin  Special  Xo.  12, 
has  not  yet  been  set  and  will  not  be  de- 
cided upon  until  the  film  reaches  the 
Chicago  executive  offices  of  the  Mutual 
Film  Corporation  from  Los  Angeles 
and  is  viewed  by  President  John  R. 
Freuler.  personally. 


EDWARD  WARREN  FINISHES  NEW  FILM; 

WILL  BE  SHOWN  TRADE  IN  TWO  WEEKS 


22 


EXHIBITORS  HERALD 


M.  H.  HOFFMAN  VISITS  CHICAGO  TO  OPEN 

EXCHANGE;  OTHER  BRANCHES  PLANNED 


MARY  CHARLESON  IS 
THE  LEADING  LADY  IN 
WALTHALL  PICTURES 


Henrv  B.  Walthall,  'noted  for  his  work 
in  U.  W.  Griffith's  "Birth  of  a  Nation." 
and  who  has  appeared  in  Essanay  pro- 
ductions, now  is  starring  in  producing 
and  managing  his  own  features  for  Par- 
alta. 

With  Mary  Charleson  as  his  leading 


HENRV  B.  WALTHALL 
(Paralta) 

lady,  the  noted  dramatic  actor  now  is 
preparing  to  commence  work  on  his  ini- 
tial production  at  the  Paralta  Studio  at 
Hollywood,  Cal. 

The  pictures  will  be  published  under 
the  star-booking  series  system  arranged 
by  Paralta  through  Triangle. 


M.  H.  Hoffman,  vice-president  and  gen- 
eral manager  of  the  M.  H.  Hoffman,  Inc.. 
paid  Chicago  a  visit  last  week  in  his 
tour  of  the  Foursquare  exchanges.  He 
proposes  establishing  a  Hoffman-Four- 
square exchange  in  Chicago  and  states 
exhibitors  are  united  in  endorsing  the 
policy  adopted  by  the  Hoffman  concern, 
which  is  reasonable  profits  and  strong 
features. 

Mr.  Hoffman  expects  to  visit  St.  Louis. 
Cincinnati,  Cleveland.  Detroit,  Pitts- 
burgh and  Philadelphia  before  returning 
to  New  York,  and  later  will  establish 
exchanges  in  Toronto  and  Montreal. 

According  to  Mr.  Key.  Mr.  Hoffman 
will  personally  proceed  at  once  to  finish 
starting  the  Hoffman-Foursquare  service 
stations,  and  before  the  end  of  September 


The  Goldwyn  Distributing  Corpora- 
tion will  distribute  "The  Auction  Block" 
and  all  future  productions  made  from 
the  novels  of  Rex  Beach. 

Mr.  Beach  now  holds  the  sole  rights 
to  all  of  the  stories  he  has  written.  Thus 
Goldwyn  is  enabled  to  offer  exhibitors 
a  series  of  picture  stories  of  cumulative 
excellence.  Rex  Beach's  widely  read 
novels  of  American  life  are  probably 
more  generally  popular  than  the  writ- 
ings of  any  other  contemporary  author. 

Mr.  Beach.  Benjamin  B.  Hampton, 
president  of  the  Rex  Beach  Pictures 
Company,  and  other  associates  have  de- 
parted from  the  accepted  motion  picture 
procedure  in  subordinating  the  players 


not  less  than  three  other  cities  will  be 
added  to  New  York,  Boston  and  those 
mentioned  in  the  paragraph  preceding. 

"Mr.  Hoffman's  plans  for  exhibitors," 
says  Mr.  Key,  "are  certainly  more  than 
liberal.  He  feels  that  the  quickest  and 
surest  way  to  build  up  a  permanent 
patronage  is  to  give  big  values  for  a  sum 
considerably  under  what  would  ordinarily 
be  regarded  in  the  motion  picture  in- 
dustry as  reasonable. 

"The  Hoffman-Foursquare  idea,"  as- 
serts Mr.  Key,  "is  to  seriously  approach 
the  price  question.  And  when  we  say 
we  purpose  putting  our  prices  for  each 
feature  to  the  exhibitor  on  a  basis  al- 
lowing us  only  a  small  margin  of  profit, 
Mr.  Hoffman  intends  to  abide  by  that 
decision." 


to  the  story.  In  the  words  of  the  author, 
the  story  is  to  be  the  star  of  all  Beach 
productions  issued  through  Goldwyn. 

This  does  not  mean  that  well  known 
and  capable  players  will  not  be  seen  in 
the  pictures.  In  "The  Auction  Block", 
for  instance,  the  leading  feminine  role  is 
in  the  hands  of  Rubye  De  Remer,  for 
several  years  one  of  the  most  popular 
stars  of  the  Ziegfeld  shows.  Tom  Pow- 
ers, whose  work  in  "Mr.  Lazarus"  and 
"Mile  -a  -  Minute  -  Kendall"  established 
him  as  one  of  the  best  liked  young  lead- 
ing men  on  Broadway,  has  the  principal 
masculine  role.  Florence  Deshon,  last 
year  in  the  successful  Belasco  produc- 
tion ''Seven  Chances",  also  has  an  im- 
portant part. 


'AUCTION  BLOCK"  AND  ALL  fiEACH  FILMS 

WILL  BE  PUBLISHED  THROUGH  GOLDWYN 


Concern  Able  to  Offer  Exhibitors  a  Series  of  Cumulative  Excellence, 
It  Is  Said;  Stories  to  Be  Featured — Not  Stars 


LITTLE  CITY  IS  BUILT  AT  ROTHACKER  PLANT 

FOR  SCENES  IN  "THE  PENNY  PHILANTHROPIST' 


Wholesome  Films  Corp.  Play  Adapted  From  Clara  Laughlin  Story  Has 
Many  Big  Exterior  and  Interior  Sets;  Peggy  O'Neill  and 
Ralph  Morgan  Are  Stars 


PARAMOUNT  SERIAL 

TO  BE  PUBLISHED 
DURING  OCTOBER 


Paramount  will  issue  to  exhibitors  in 
October  a  fifteen-episode  mystery  drama 
serial  featuring  Kathleen  Clifford,  well- 
known  vaudeville  and  musical  comedy 
star,  who  is  making  her  motion  picture 
debut.  The  fifteen  episodes  are  nearly 
completed. 


MARY  MacLAREN  HURT 

IN  AN  AUTO  CRASH 


Los  Angeles,  Cal. — Mary  MacLaren, 
the  motion  picture  actress  was  severely 
injured.  August  28,  while  driving  her 
automobile,  when  a  machine  driven  by 
J.  II.  Roth  crashed  into  her  car.  Miss 
MacLaren  suffered  a  concussion  of  the 
brain  and  minor  injuries.  Roth  was  ar- 
rested on  a  charge  of  reckless  driving. 

Miss  MacLaren  recently  joined  the 
David  Horsley  Productions  on  the  coast 
and  has  just  finished  her  first  picture. 


A  complete  little  city  has  been  erected 
on  the  property  west  of  the  Rothacker 
Studios  in  Chicago  for  the  purpose  of 
securing  some  special  scenes  in  connec- 
tion with  the  production  of  the  "Penny 
Philanthropist."  being  filmed  at  the 
plant  under  the  direction  of  Guy  Mc- 
Connell.  The  "Penny  Philanthropist" 
is  adapted  from  a  book  of  that  name 
which  was  written  by  Miss  Clara  Laugh- 
lin and  will  soon  be  presented  by  the 
Wholesome  Film  Corporation.  The  con- 
cern has  rented  the  Rothacker  premises 
for  production  purposes. 

Miss  Peggy  O'Neill  of  "Peg  o'  My 
Heart"  fame  and  Mr.  Ralph  Morgan, 
who  is  playing  lead  in  "Turn  to  the 
Right,"  are  the  featured  players. 

Six  big  interior  sets  are  in  use  all  the 
time  inside  the  studios  in  connection 
with  this  production  in  addition  to  the 


big  exterior  set  which  has  been  built 
and  which  is  a  reproduction  of  an  his- 
torical section  of  Halsted  Street,  at 
which  point  a  large  part  of  the  "Penny 
Philanthropist"  is  portrayed. 

The  out-door  stage  is  approximately 
150  feet  in  length  which  conveys  some 
idea  of  the  magnitude  of  the  produc- 
tion. In  addition  to  the  interior  sets 
and  the  exterior  picture  city,  the  "Pen- 
ny Philanthropist"  also  requires  special 
exterior  sets  which  have  been  erected 
on  the  roof  of  the  studios  where  ample 
provision  had  been  made  for  such  con- 
tingencies. 

Film  Nears  Finish. 

The  "Penny  Philanthropist"  has  been 
in  the  course  of  production  for  about 
eight  or  ten  weeks  and  is  rapidly  near- 
ing  completion.  The  trade  showing 
date  will  be  announced  shortly  by  the 
Wholesome  Film  Corporation. 


EXHIBITORS  HERALD 


2o 


George  Beban  in 

-LOST  IN  TRANSIT" 

Pallas-Paramount  comedy-drama;  five  parts;  published 
September  3 

As  a  whole  Absorbing 

Story   Intensely  interesting 

Star   Wonderful 

Support   Very  good 

Settings   Elaborate 

Photography     Clear 

Folks,  there's  a  real  treat  in  store  for  film  theater  patrons 
Lost  in  Transit."  George  Beban's  latest  starring  vehicle, 
trons  will  be  given  an  opportunity  of  seeing  father  and  son 
rking  side  by  side,  for  Beban,  Jr. — aged  two  and  a  half 
rs — plays   a    role    as    equally    important    as    Beban,  Sr. 
ob  White,"  as  Mr.  Beban's  baby  is  known,  bids  fair  to  be- 
ome  a  screen  favorite  under  the  careful  tutelage  of  his  talented 
■father. 

The  story  is  by  Kathlyn  Williams,  written  for  the  screen 
■by  Gardner  Hunting.  There  are  no  ruined  girls,  train  wrecks 
■nor  automobiles  plunging  over  cliffs  in  "Lost  in  Transit."  but 
■a  clean,  wholesome  story  with  a  "punch"  in  every  reel.  There 
is  an  abundance  of  humor  of  the  kind  that  tickles  all  the  way 
■  through,  interspersed  with  touches  of  pathos  that  will  cause 
kpatrons  to  remember  this  photoplay  long  after  hundreds  of 
I  others  have  been  forgotten. 

Beautiful  photography  abounds,  and  Mr.  Beban  never  had 
aa  more  pleasing  role  than  that  of  Xiccolo.  the  rag  man.  Helen 
fiEddy.  too.  should  come  in  for  her  share  of  the  honors,  while 
J  Pietro  Sosso  is  an  admirable  quasi-villain.  Others  in  the  ex- 
cellent cast  are  Vera  Lewis.  Frank  Bennett  and  Henry  Bar- 
Irows. 

Exhibitors  who  cannot  pack  them  in  with  "Lost  in  Transit" 
I  either  lack  showmanship  or  are  catering  to  patrons  whose 
flsense  of  the  beautiful  has  been  stunted  and  cannot  appreciate 
■the  best  that  there  is  in  pictures. 

The  story:    Upon  the  death  of  his  wife,  caused  by  the  birth 
<  of  a  son.  the  wealthy  Mr.  Kendall  places  the  child  in  a  home. 
»  ind  expresses  a  desire  never  to  see  his  baby  again.    After  two 
{  ind  a  half  years  of  loneliness,  however,  he  sends  tor  the  young- 
jster.    The  child  is  kidnapped  from  the  carriage  on  the  way 
j  nome  and  father  and  servants  are  completely  mystified.  In 
$  :he  meantime,  Xiccolo.  an  Italian  junkman,  finds  a  youngster 
•  imong  the  rags  of  his  cart  and  takes  him  home,  intending  on 
:he  following  day  to  turn  it  over  to  the  police.    He  becomes 
i  ittached  to  the  little  fellow,  and  puts  off  going  to  the  authorities. 
Another  Italian,  learning  of  the  Kendall  reward,  discloses  tht- 
fact  that  Xiccolo  has  a  baby  concealed  in  his  home  and  they 
ake  the  child  away  upon  the  testimony  of  a  grafting  nurse. 
V  who  states  that  it  is  the  Kendall  child.    The  death  of.  a  pick- 
pocket, however,  clears  up  the  disappearance  of  the  Kendall 


baby  and  the  real  Kendall  heir  is  restored  to  its  father,  while 
Xiccolo  is  allowed  by  a  kindly  judge  to  retain  possession  of  his 
little  ward. 


Alice  Brady  in 

BETSY  ROSS" 

World  drama;  five  parts;  published  September  10 

As  a  whol?  Convincing 

Story   Has  patriotic  appeal 

Star  .r  Very  good 

Support   Carefully  cast 

Settings   Elaborate 

Photography   Clear 

"Betsy-  Ross."  with  its  timeliness  in  patriotic  appeal,  good 
photography  and  good  acting,  will  pay  any  exhibitor  many  told, 
who  is  seeking  wholesome  entertainment  for  his  picture  pa- 
trons. The  titular  role  affords  Alice  Brady  many  opportunities 
to  display  her  charm  as  a  little  Quaker  maid  and  she  executes 
her  part  with  unusual  cleverness.  The  cast  in  support  is  ade- 
quate in  every  respect.  In  costuming  and  settings  the  picture 
is  noteworthy,  being  correct  to  the  smallest  detail.  There  is 
romance  and  pictures  of  the  stirring  days  of  George  Wash- 
ington in  plenty. 

The  story:  Betsy  Griscome.  against  the  wishes  of  her 
Quaker  parents,  keeps  a  tryst  with  a  British  officer,  Clarence 
Vernon,  who  promises  to  marry  her  upon  his  return.  Clarissa, 
her  sister  falls  in  love  with  and  marries  Joseph  Ashburn,  a 
trader.  Suspecting  Vernon  of  duplicity.  Joseph  and  he  fight  a 
duel  and  Vernon  is  struck  down.  A  year  later  Betsy  marries 
John  Ross,  and  upon  his  death  she  conducts  a  little  shop  for 
a  living.  Here  she  shields  her  sister,  who  has  been  driven  from 
home  when  she  fails  to  produce  her  marriage  certificate.  Betsy 
is  commissioned  by  General  Washington  to  make  the  first 
American  flag  and  later  she  is  accused  of  harboring  a  spy — 
in  reality  her  sister's  husband.  It  all  ends  happily  when  rela- 
tions are  explained  and  the  little  patriot  is  freed  of  suspicion. 

Dollie  Ledgerwood  Matters  in 

•'MOTHER  LOVE  AND  THE  LAW" 

Crystal  Photoplays  Corp.  drama:  seven  parts:  published  state 

rights 

As  a  whole  Entertaining 

Story   Taken  from  life 

Star   Excellent 

Support   ^  Adequate 

Settings   '.  In  keeping 

Photography  Good 

"Mother  Love  and  the  Law"  is  the  life  story  of  Dollie 
Ledgerwood  Matters,  whose  legal  battle  to  obtain  possession 
of  her  baby  and  share  in  the  estate  left  by  her  husband,  occu- 
pied the  front  pages  of  the  country's  newspapers  for  some  time 
about  a  year  ago.     It  is  the  first  production  of  the  Crystal 


THREE  SCENES  FROM  "LOST  IN  TRANSIT" 


Italian  character 


24 


EXHIBITORS  HERALD 


Company,  of  Peoria,  111.,  and  should  make  an  acceptable  offer- 
ing for  exhibitors,  who  know  the  value  of  the  wide  publicity 
the  Matters  case  obtained.  If  future  productions  are  built 
along  the  lines  of  "Mother  Love  and  the  Law,"  state  rights 
buyers  will  do  well  to  keep  an  eye  on  this  company's  output 

Director  Siegmann  has  successfully  transferred  to  the 
screen  all  the  fine  points  of  the  sensational  court  fight  of  a 
mother  for  her  child,  without  resorting  to  melodramatic  inci- 
dents outside  the  story.  O.  A.  C.  Lund,  who  enacts  the' role 
of  Jimmy  Harwood,  wrote  the  scenario.  The  character  parts 
are  well  handled  by  George  Siegmann,  who  has  the  role  of 
William  Bernard,  a  lawyer.    Mabel  Bardine,  as  Sylvia  Marshall, 


A  SCENE  FROM  "MOTHER  LOVE  AND  THE  LAW,"  WHICH  FILM 
FEATURES  DOLLIE  LEDGERWOOD  MATTERS 
(Crystal  Photoplays  Corp.) 

Patrick  Calhoun  as  Gerald  Worms.  Thomas  Flynn  as  George 
Straight  and  F.  D.  Woods  as  John  Marshall. 

It  takes  a  creative  and  understanding  director  to  make 
trial  scenes  convincing  on  the  screen,  and  Mr.  Siegmann  has- 
worked  these  up  into  fine  climaxes.  The  photography  is  splen- 
did. 

The  story:  Marion  Leyden,  the  child  of  poor  parents,  is 
taken  into  the  home  of  a  wealthy  banker  and  given  an  educa- 
tion. She  is  in  love  with  Jimmy  Harwood,  but  feels  that  her 
duty  lies  in  remaining  with  her  benefactress.  Upon  the  death 
of  his  invalid  wife,  Marshall  turns  his  attention  to  his  ward  and 
Marion  marries  him.  Marshall  dies  suddenly  and  Marion  is 
accused  of  his  murder  by  scheming  relatives.  She  goes  to  a 
distant  city,  where  her  baby  is  born,  and  upon  her  return  is 
forced  to  defend  herself  in  court.  Jimmy  learns  of  her  perse- 
cution and  gains  knowledge  that  will  free  her  of  all  charges. 
He  is  imprisoned  by  gangsters  and  Marion  loses  her  case,  as 
well  as  possession  of  her  baby.  The  matter  is  taken  to  a 
higher  court,  where  new  evidence  is  to  be  submitted.  Jimmy 
now  freed,  goes  to  the  hiding  place  for  the  necessary  evidence 
and  is  attacked  by  hired  crocks.  He  escapes,  however,  and 
overtakes  the  train  bearing  the  lawyer  and  with  the  proofs  the 
court  sustains  Marion's  claim  to  the  child. 


William  Duncan  in 

"THE  FIGHTING  TRAIL" 

Greater  Vitagraph  Serial;  Fifteen  Episodes;  Published 
September  10 

The  picture-going  public  is  about  to  be  fed  another  serial 
replete  with  the  usual  gun  fighters,  dyed-in-the-wool  villains 
and  strong-armed  lovers.  It  is  called  "The  Fighting  Trail," 
and  is  Vitagraph's  latest  contribution. 

The  story  could  be  told  nicely  in  about  two  reels,  but  it 
has  been  padded  out  to  sixteen,  with  numerous  hair-breadth 
escapes  and  miles  upon  miles  of  chase  scenes,  some  on  horse- 
back, others  in  automobiles,  carriages  and  motorcycles,  until 
one  wearies  of  the  long-drawn  out  affair.  All  the  old  tried 
and  true  methods  of  arousing  thrills  have  been  used,  such  as 
men  dangling  from  rugged  mountain  ledges,  leaping  yawning 
chasms,  and  plunging  over  cliffs  in  automobiles.  Of  logic, 
there  isn't  a  semblance,  and  the  hero  and  heroine  escape  from 
the  grasp  of  a  most  desperate  gang  time  and  time  again,  only 
to  fall  into  their  hands  again. 

The  story  concerns  a  valuable  mineral  which  is  only  to  be 
found  in  one  mine  in  California.  This  precious  ingredient  is 
necessary  in  the  manufacture  of  a  new  explosive  and  is  sought 


by  the  Central  powers.  The  trick  is  to  keep  it  away  from  a 
German  spy,  and  it  takes  sixteen  reels  to  do  it.  The  "papers" 
are  stolen  repeatedly  and  the  "gal"  is  handled  roughly  by  the 
German  agent's  henchmen,  although  he  is  veryx  considerate 
of  her  feelings. 

William  Duncan,  as  the  hero,  John  Gwyn,  a  mining  engi- 
neer, plays  a  strenuous  role,  but  there  is  very  little  expression 
to  his  acting  before  the  camera.  He  is  ably  assisted  by  Carol 
Holloway,  as  Nan,  the  "gal"  who  owns  the  mine.  Others  in 
the  cast  are  Walter  Rogers,  miscast  as  Von  Bleck,  a  German 
spy,  as  he  does  not  look  the  part;  George  Holt,  as  "Cut-Deep" 
Rawls;  Joe  Ryan,  as  "Shoestring,"  his  accomplice;  Charles 
Wheelock.  as  Don  Carlos  Ybarra;  H.  Ducrow,  as  Yaqui  Joe, 
an  Indian  servant,  and  a  score  of  rough  riders  and  sheriffs. 


Pauline  Frederick  in 

"DOUBLE-CROSSED" 

Paramount  drama;  five  parts;  published  September  17 

As  a  whole  Gripping 

Story   Society-crook  tale 

Star   Scores  heavily 

Support   In  keeping 

Settings   Magnificent 

Photography   The  best 

"Double-Crossed"  is  the  story  of  a  young  wife  who  steals 
to  save  her  husband's  honor,  and  nothing  quite  as  stirring  in 
the  way  of  crook  plays  has  been  produced  that  surpasses  it. 
Technically  this  production  is  a  masterpiece.  The  settings  are 
truly  wonderful  in  their  grandeur  and  the  lighting  effects  have 
never  been  surpassed  upon  the  screen.  Director  Robert  G. 
Yignola,  by  this  one  picture  alone,  places  himself  in  the  front 
rank  of  careful,  painstaking  directors. 

"Double-Crossed"  is  from  the  story  by  Hector  Turnbull 
and  was  prepared  for  the  screen  by  Eve  Unsell. 

Pauline  Frederick,  in  the  role  of  Eleanor  Stratton,  the  wife, 
scores  another  screen  triumph.  Every  member  of  the  cast  de- 
serves unstinted  praise.  Crauford  Kent  is  a  most  acceptable 
Frederick  Stratton,  and  Riley  Hatch,  as  Jim  Foley,  a  detec- 
tive, is  taken  from  life. 

The  story:  While  attending  a  house  party  with  her  hus- 
band Eleanor  overhears  a  conversation  between  a  detective  and 
her  husband,  in  which  the  latter  is  commanded  to  produce  a 
receipt  held  by  Lawrence  Worthington.  their  host,  under  pen- 
alty of  being  exposed  for  a  petty  theft  committed  years  before. 

To  save  her  husband,  Eleanor  obtains  the  receipt  and  mo- 
tors to  the  city  the  next  day  with  it,  where  Foley  has  prom- 
ised to  deliver  to  her  the  signed  confession  of  her  husband. 


PAULINE   FREDERICK  AND  SUPPORT  IN  ONE  OF  THE  BIG 
SCENES  FROM  "DOUBLE-CROSSED"  (Paramount) 


Foley  tricks  her  to  his  rooms,  obtains  the  receipt,  but  refuses 
to  deliver  the  confession.  He  promises  to  give  it  to  her  that 
evening  if  she  will  return.  While  he  is  obtaining  the  paper 
from  his  desk.  Eleanor  puts  two  sleeping  powders  in  a  glass  of 
wine,  but  he  discovers  her  and  in  the  tussle  that  follows  Foley 
strikes  his  head  on  a  buffet  and  is  rendered  unconscious. 
Eleanor  escapes  and  while  trying  to  restore  the  receipt  to 
Worthington's  desk  is  discovered  by  her  husband.  She  explains 
matters  to  him  and  a  complete  understanding  is  reached. 
Meanwhile  Foley  recovers  and  'phones  his  political  boss  that 
six  masked  men  had  broken  into  his  rooms  and  stolen  the  re- 
ceipt. 


EXHIBITORS  HERALD 


25 


Tyrone  Power  in 

"LORELEI  OF  THE  SEA" 

Marine  Film  Co.  drama;  five  parts;  published  August  28 

As  a  whole*  Charming 

Story   Good 

Star   Magnetic 

Support   Adequate 

Settings  Fine 

Photography   Exceptionally  fine 

The  stcry  of  "Lorelei  of  the  Sea"  is  a  simple,  straight  for- 
ward narrative  harboring  no  great  climaxes  and  devoid  of  com- 
edy filler.  It  tells  of  one  Paul,  a  mysterious  character,  feared 
for  his  great  strength,  who  lives  the  life  of  a  seal  fisherman  on 
an  island  in  the  Pacific,  actually  one  of  the  Santa  Barbara's, 


JAY   EE  LA  SCO  AND  MISS   FRANCES   Bl'RNHAlI   IN  SITUATION 
FROM  -LORELEI  OF  THE  SEA"  (Marine  Film  Co.) 

but  uncharted  in  the  film,  because  it  is  "The  home  of  refugees." 
With  him  lives  Lorelei,  presumably  his  daughter.  The  girl  is 
of  the  rugged,  nature-loving  type,  loved  by  the  youth  of  the 
island,  but  especially  by  Pietro,  a  fisher  lad.  Lorelei  dreams 
she  is  the  real  Lorelei  of  the  legend  and  wanders  out  to  the 
edge  of  the  cliff,  where  she  sings  enchantingly.  Off  the  coast  is 
anchored  a  steam  yacht,  on  which  is  Dorian,  son  of  a  wealthy 
pearl  fisherman  from  the  mainland.  Hearing  the  song,  Dorian 
starts  out  in  his  dinghy  to  find  the  singer,  and,  in  the  search, 
is  dashed  against  the  rocks,  his  boat  wrecked  and  his  arm 
broken.  He  is  rescued  by  Lorelei,  who  takes  him  into  a  cave 
and  keeps  him  there  until,  thinking  him  lost,  his  friends  steam 
away.  Lorelei  falls  in  love  with  Dorian,  causing  much  jealousy 
in  the  heart  of  Pietro,  which  brings  in  several  melodramatic 
touches,  as  the  fisher-lad  tries  to  kill  Dorian.  The  foster  father 
goes  in  search  of  his  boy  and  finds  him,  at  the  same  time  dis- 
covering in  Paul,  the  kidnapper  of  his  daughter.  Paul  tells  his 
story,  in  effect,  being  an  endeavor  to  kidnap  Lorelei  for  ran- 
som, being  carried  away  by  the  tide  and  landing  on  this  island, 
then  unknown  to  him,  where  no  one  asked  any  questions,  and 
where  he  brought  the  girl  up  as  his  own  daughter,  giving  her 
every  care  and  attention  that  a  daughter  of  his  own,  would 
have  received.  He  is  forgiven  by  the  foster  father  and  as 
Dorian  and  Lorelei  have  fallen  in  love,  the  story  ends  in  a 
fitting  manner. 

As  the  first  production  of  Marine  Film  Company,  con- 
gratulations are  in  order.  As  one  will  note,  the  lack  of  story 
had  to  be  made  up  by  situations,  scenery  and  splendid  pho- 
tography, all  of  which  has  been  accomplished.  It  seldom  is 
that  one  sees  such  a  panorama  of  wonderful  natural  backgrounds 
as  those  in  this  picture.  Even  were  it  only  intended  for  a 
scenic  picture,  without  other  interest,  it  would  be  well  worth 
seeing.  The  supporting  cast,  especially  Frances  Burnham,  as 
Lorelei,  is  worthy  of  mention.  Miss  Burnham,  while  in  no 
sense  a  great  actress,  is  well  fitted  to  the  part  of  the  simple 
island  girl  and  is  charmingly  graceful.  Tyrone  Power,  so  well 
known  in  the  speaking  drama,  depicts  with  remarkable  realism 
the  part  of  the  leader  of  the  island,  dispenser  of  stern  justice 
and  the  loving  guardian  of  his  sweet  young  charge.  Jay 
Belasco,  as  Dorian,  lives  up  to  the  traditions  of  the  Belasco 
family  in  the  finesse  of  his  work.  Throughout  the  work  of 
everybody,  from  director  to  the  least  important  part,  is  highly 
irtistic  and  the  picture  should  prove  to  be  one  of  the  most 
Popular  of  the  season.  The  play  was  presented  by  M.  Philip 
Hansen,  directed  by  Henry  Otto,  photographed  by  James 
^rosby,  and  the  story  was  written  by  Richard  Willis. 


/  Marc  MacDermott  in 

"MARY  JANES  PA" 

Greater  Vitagraph  drama;  five  parts;  published  August  13 

As  a  whole  Padded 

Story   Pleasing 

Star   Good 

Support   Good 

Settings   Adequate 

Photography   Clear 

"Mary  Jane's  Pa"  should  please  picture  patrons  not  too 
critical  of  its  shortcomings  and  who  are  oblivious  of  its  obvi- 
ous padding.  The  story  is  entertaining  and  the  various  roles 
are  interpreted  with  finesse  by  such  well-seasoned  players  as 
Marc  MacDermott,  Mildred  Manning,  Mother  Mary  Maurice, 
William  Dunn  and  others.  Mr.  MacDermott,  as  Hiram  Per- 
kins, the  man  who  came  back,  scrapes  and  bows  throughout 
the  five  reels  in  meek  subservience  to  the  strong  willed  Mrs. 
Perkins. 

The  subtitling  and  photography  are  commendable.  The 
direction  of  William  P.  Earle  is  all  that  it  should  be  and  the 
scenarioist,  A.  Van  Buren  Powell,  made  the  most  of  the  story. 

The  story:  Mary  Jane's  Pa  is  bitten  by  the  wanderlust 
bug  and  while  he  is  traveling  around  the  world,  Mrs.  Perkins 
rears  her  two  daughters  and  runs  a  country  newspaper.  She 
is  in  the  midst  of  a  political  fight  when  her  husband  returns 
and  becomes  the  male  house-maid  of  the  Perkins  homestead. 
The  presence  of  the  unknown  man  about  the  home  causes  the 
town  gossips'  tongues  to  wag  and  they  wreck  the  printing  office 
and  threaten  to  tar  and  feather  the  man.  Explanations  follow 
and  there  is  a  long  drawn  out  happy  ending. 


Gail  Kane  in 

"THE  BRIDE'S  SILENCE" 

American-Mutual  drama;  five  parts;  published  September  10 

As  a  whole   .  Well  done 

Story   Abounding  in  mystery- 
Star   Fine 

Support   Sufficient 

Settings   Excellent 

Photography   Splendid 

"The  Bride's  Silence"  is  one  of  those  productions  that  can 
be  considered  well  done  from  every  angle.  The  story,  melo- 
dramatic in  nature,  is  a  mystery  tale  with  a  good  plot.  Not 
until  the  very  end  of  the  picture  is  the  big  climax  reached,  and 
the  outcome  is  surprising.  The  photography  and  settings  are 
excellent. 

Gail  Kane,  with  her  usual  finesse,  portrays  with  satisfac- 
tion the  role  of  Sylvia  Standish.    A  new  leading  man  in  the 


A  TENSE  MOMENT  FROM  "THE  BRIDE'S  SILENCE,"  FEATURING 
GAIL  KANE  (Mutual) 

person  of  Lewis  J.  Cody  plays  opposite  Miss  Kane.  Other 
members  of  the  cast  are  Henry  A.  Barrows,  James  Farley, 
Robert  Klein  and  Ashton  Dearholt.  The  direction  is  by 
Henry  King. 

The  story:  When  her  brother  is  murdered  Sylvia  Standish 
conceals  all  evidence  of  the  murderer  and,  believing  it  to  be 
a  member  of  the  Standish  family  and  not  desiring  to  reveal 
the  identity,  she  allows  Bobbins,  the  family  servant,  to  be 
executed.  Sylvia  and  Paul  Wagner,  the  district  attorney,  are 
married.  His  wife's  curious  actions  lead  him  to  believe  her 
guilty  of  the  murder  and  when  she  becomes  ill  and  in  her 


26 


EXHIBITORS  HERALD 


ravings  talks  of  the  murder,  he  is  more  firmly  convinced  than 
ever  and  he  and  her  father  take  her  to  their  summer  lodge  where 
they  hope  she  will  recuperate.  Ford,  a  detective,  also  believ- 
ing the  young  wife  guilt}-,  trails  the  Wagners  and  arrives  with 
a  warrant  for  the  arrest  of  Sylvia.  However,  a  telegram  pre- 
cedes him  telling  that  Myrtle  Standish,  a  cousin,  had  killed 
Nathan  because  he  had  betrayed  her.  After  confessing,  the 
girl  commits  suicide.  With  the  reading  of  the  telegram-  the 
facts  are  brought  to  Sylvia  aand  she  describes  the  scene.  She 
rapidly  recovers  her  health  and  the  film  ends  pleasantly. 


Amy  Dennis  in 

"A  MIDNIGHT  BELL" 

Selig — K-E-S-E  comedy;  two  parts;  published  September  3 

One  of  the  best  Selig  Hoyt  comedies  for  publication  on 
the  K-E-S-E  program  is  "A  Midnight  Bell."  There  are  many 
humorous  "stunts"'  done  in  highly  ludicrous  style  and  no  doubt 
exhibitors  will  find  that  "A  Midnight  Bell"  will  please 
audiences.  In  the  cast  are  Amy  Dennis,  William  Fables,  James 
Harries,  Fred  Eckhart,  Frank  Hamilton  and  Jim  West. 

The  story,  while  old,  contains  enough  humor  to  make 
even  the  most  blase  laugh.  It  concerns  a  fire  chief  and  a  police 
chief  who  love  the  same  young  lady.  The  young  lady  does 
not  like  either  one,  but  because  of  her  father's  insistence  she 
does  entertain  the  fire  chief.  The  chief  of  police  seeing  the 
fire  chief  in  the  girl's  home,  plans  to  lassoo  him  and  drag  him 
behind  his  "flivver."  While  the  chief  is  preparing  to  throw 
the  rope,  the  father  of  the  girl  sits  in  the  lire  chief's  place  and 
the  policeman  succeeds  in  lassooing  father  and  dragging  him 
about  the  streets. 

Amy  celebrates  her  birthday  and  both  chiefs  are  invited. 
The  house  catches  fire  and  the  fire  chief  rushes  for  his  engine. 
The  firemen  flood  the  house  with  water  but  make  no  attempt 
to  save  the  people.  Finally  the  chief  of  police  does  get  away, 
but  he  forgets  about  Amy.  When  Amy  is  finally  rescued  she 
haughtily  spurns  both  chiefs  and  since  they  can  no  longer  be 
rivals,  they  decide  to  become  friends. 


Mary  Miles  Minter  in 

"CHARITY  CASTLE" 

American-Mutual  comedy-drama;  five  parts;  published 
September  3 

As  a  whole   Entertaining 

Story   Diverting 

Star   Charming 

Support   Ample 

Settings   Splendid 

Photography   Clear 

The  charm  of  Mary  Miles  Minter  and  the  fantastic  enter- 
tainment embodied  in  "Charity  Castle"  make  it  a  production 
that  should  appeal  to  all  audiences.  The  story,  while  improb- 
able, will  prove  an  agreeable  diversion.  The  exterior  settings 
are  beautiful  and  the  interior  settings  in  the  castle  are  well 
chosen  and  luxurious.  The  photography  is  clear  and  enhances 
the  splendor  of  the  settings. 

Mary  Miles  Minter  has  a  role  in  accordance  with  her 
years  and  at  the  end  she  does  not  don  long  skirts  and  get 
married.  She  goes  through  her  part  in  an  excellent  manner 
and  makes  of  Charity  a  character  that  will  be  remembered. 
She  is  given  ample  support  by  Alan  Forrest,  Spottiswoode 
Aitken,  Clifford  Callis,  Henry  A.  Barrows,  Eugenie  Forde, 
Ashton  Dearholt,  Robert  Kleine,  George  Ahern  and  Gorden 
Russell.    Lloyd  Ingraham  is  the  director  of  "Charity  Castle." 

Exhibitors  everywhere  should  find  this  a  successful  attrac- 
tion, but  it  is  especially  appropriate  for  the  neighborhood 
house  and  the  children's  program. 

The  story:  Merlin  Durand's  wealthy  father  sends  him  from 
home,  because  of  his  extravagance.  The  only  condition  on 
which  he  can  return  is  when  he  can  present  his  first  week's 
salary.  At  the  death  of  the  woman  who  takes  care  of  his 
bachelor  apartment.  Merlin  adopts  her  two  children,  Charity, 
and  her  brother,  known  as  the  Prince.  When  numerous  bill 
collectors  come  for  money  Merlin  owes  them,  Charity  decides 
to  go  to  Merlin's  father  and  see  if  he  will  not  relent  and  take 
his  son  back.  When  she  and  Prince  arrive  at  the  castle  they 
find  it  deserted  and  immediately  take  up  their  abode  in  the 
desolate  building  until  the  return  of  the  owner.  As  their 
guests  they  invite  Bill  the  burglar.  Sam  the  bum,  and  Lusius 
Garrett,  a  stranded  actor.  When  the  elder  Durand  arrives,  he 
is  furious  and  at  first  attempts  to  drive  the  intruders  away, 
but  the  Prince  and  Charity  soon  win  his  heart  and  he  gives 
the  men  employment  on  his  estate.  Merlin  in  the  meantime 
has  secured  a  position.  He  has  endeavored  to  find  the  children 
but  is  unable.  When  he  receives  his  first  check  he  goes  to 
his  father.  The  children  and  he  are  happy  when  they  see 
father  and  son  meet  and  are  reconciled. 


Irene  Fenwick  in 

"THE  SIN  WOMAN" 

Owl  Features  Inc.  Drama;  seven  parts;  published  state  rights 

As  a  whole  i  Good 

Story  Well  directed 

Star   .Good 

Suppert   Plenty 

Settings   Appropriate 

Photography   Clear 

"The  Sin  Woman"  is  a  production  dealing  in  the  dis- 
advantages of  heredity.  A  prologue  is  given  in  which  Eve  is 
shown  being  tempted  in  the  Garden.  Then  it  shows  the  ante- 
cedents of  the  star,  who  had,  at  various  times,  been  tried  and 
convicted  for  vampire  work.  After  the  prologue  is  ended  the 
story  tells  of  a  beautiful  young  girl,  who  is  a  descendant  of  the 
woman  tried  for  infidelity,  who,  because  of  her  heredity,  leads 
the  life  of  a  vampire.  With  the  exception  of  some  objection- 
able subtitles,  the  story  no  doubt  will  appeal  to  audiences, 
especially  those  interested  in  this  class  of  picture. 

"The  Sin  Woman"  is  a  George  Backer  production,  pro- 
duced under  the  supervision  of  George  Lederer.  Owl  Features 
Inc.  has  purchased  the  state  rights  and  is  handling  it  in  the 
central  territory.  The  cast  is  a  notable  one,  including  such 
players  as  Irene  Fenwick,  Renie  Davis,  Bruce  Clifford,  George 
Morgan  and  Sarah  McYicker. 

The  story  tells  of  a  young  vampire,  tired  of  city  life,  who 
goes  to  h;r  lodge  in  the  mountain.  High  up  on  the  trail  the 
sleigh  in  which  she  is  riding  is  overturned  and  she  is  thrown 
into  the  snow.  Here  she  is  found  by  a  young  man  who  i: 
happily  married.  The  young  vampire  becomes  infatuated  wit 
this  man  and  determines  to  win  him.  When  she  learns  he  is 
married  she  is  all  the  more  determined.  The  man  leaves  his 
wife  and  tells  her  why  he  is  doing  so.  The  wife  says  nothing, 
but  after  he  has  left  she  tells  her  troubles  to  the  woman 
mayor,  who  also  operates  a  hotel.  As  the  son  of  this  woman 
is  one  of  the  men  with  whom  the  the  vampire  has  trifled,  she 
is  anxious  for  revenge.  All  the  inhabitants  congregate  and 
with  tar  and  feathers  they  go  to  the  vampire's  lodge.  She  is 
taken  by  the  villagers,  who  prepare  to  tar  and  feather  her  and 
the  husband  begs  forgiveness,  which  is  granted. 


Grace  Valentine  in 

"BABBLING  TONGUES" 

Ivan  drama;  five  parts;  published  September  1 

As  a  whole  Strong  • 

Story   A  tale  within  a  tale 

Star   Splendid 

Support   Good 

Settings   Effective 

Photography   Clear 

"Babbling  Tongues"  is  a  play  within  a  play  and  a  very 
good  one,  too.  It  needs  little  outside  boosting  for  it  is  the 
best  thing  the  Ivan  Film  Corporation  has  yet  done  and  speaks 
for  itself. 

Grace  Valentine  is  fine  as  Therese  Moreau,  and  puts  plenty 
of  "punch"  into  the  many  big  situations  woven  around  the 
evil  that  evil  tongues  can  do.  James  Morrison  shares  honors 
with  Miss  Valentine  and  Arthur  Donaldson  makes  an  excep- 
tionally strong  Jose  Moreau.  Therese's  husband.  Paul  Cape- 
lani,  Louise  Beaudet,  Carolyn  Birch  and  Richard  Tucker  com- 
plete the  cast. 

In  settings  and  photography  "Babbling  Tongues"  com- 
pares with  any  feature  produced  this  year.  It  is  a  masterpiece 
as  far  as  direction  and  story  are  concerned  also. 

The  story:    Paul,  a  poor,  struggling  author,  is  taken  into 
the  home  of  Moreau,  in  return  for  a  favor  Moreau  had  re- 
ceived at  the  hands  of  Paul's  father,  and  made  one  of  the 
family.    He  is  inspired  by  the  tale  of  Dante's  Inferno  to  write 
a  play.     For  the  heroine  of  the  play  he  uses  Therese.  his 
benefactor's  wife  and  casts  himself  as  the  hero.    The  friend- 
ship existing  between  the  two  is  mistaken  by  relatives,  friend 
and  servants  as  having  a  sinister  meaning  and  tongues  are  kep 
wagging  until  the  husband  is  informed.    The  husband  fights 
duel  to  defend  his  wife's  honor  and  Paul  also  is  brought  int 
the  melee.    At  the  conclusion  of  the  picture  Paul  picks  u 
his  manuscript  and  reads  the  plav  to  Therese  and'  her  bus 
band,  which  brings  a  pleasing  ending. 


Harold  Lockwood  in 

"UNDER  HANDICAP" 

Yorke-Metro  drama;  five  parts;  published  September  3 

As  a  whole   Old 

Story   Western  drama 

Star   Good 

Support   1  Fair 

Settings   In  keeping 

Photography   Clear 

You've  heard  of  the  case  of  the  youth,  whose  rich  fathe 


EXHIBITORS  HERALD 


27 


disinherits  him.  who  goes  west,  makes  good  and  almost  ruins 
father  when  he  bests  him  in  a  big  deal.  This  plot  is  used 
almost  monthly  by  one  company  or  another.  Metro  uses  it 
this  month  with  Harold  Lockwood  in  the  leading  role,  assisted 
by  Anna  Little.  Mr.  Lockwood  smokes  cigarettes  and  asso- 
ciates with  the  idle  rich  as  though  he  I  didn't  know  how  to  do 
either  and  then  gets  a  job  on  a  cattle  ranch  where  he  whips 
the  bullying  foreman,  breaks  bucking  bronchos,  builds  a  mam- 
moth irrigation  dam^nd  marries  the  wealthy  rancher's  daughter 
all  in  three  months. 

This  is  an  average  picture  for  average  audiences  with 
good  western  stuff  for  padding.    Good  photography  abounds. 

The  story:    Greek  Conniston  has  his  allowance  cut  off 
and  goes  west  to  make  good.    En  route  he  becomes  fascinated 
with  a  western  maiden  who  boards  the  train  from  the  saddle 
of  a  horse.    He  follows  her  to  her  father's  ranch  and  secures 
a  job  as  cowpuncher.    Their  friendship  warms  into  love  as  they 
daily  ride  together  and  when   Crawford,  the  ranch  owner, 
assigns  him  to  a  big  irrigation  job  and  he  completes  the  work 
I  five  days  ahead  of  time,  she  spurs  him  on.    The  dam  is  blown 
I"  up  by  unscrupulous  rivals  of  Crawford,  but  Greek's  father. 
m  who  has  been  backing  the  rival  organization,  steps  in  and 

■  agrees  to  pay  for  the  damage  done. 

Mary  McAlister  in 

"PANTS" 

Essanay — K-E-S-E  comedy-drama;  five  parts:  published 
September  10 

i  As  a  whole  Entertaining 

■  Story   Pleasing 

I  Star   Excellent 

I  Support   Capable 

Settings   Faithful 

Photography   Good 

Enjoyable,  entertaining,  with  a  pleasing  and  cheerful  story. 
Iian  excellent  star,  supported  by  a  capable  cast  is  "Pants."  It 
I)  is  a  story  of  the  type  that  is  delightful  to  both  adults  and 
I;  children.  There  is  little  doubt  but  what  exhibitors  will  tind 
I  this  a  successful  production.  The  popularity  of  this  diminutive 
I  i  star  should  prove  an  asset  to  exhibitors. 

Little  Mary  McAlister  in  the  role  of  a  wealthy  child  who 
\  is  pampered  by  her  father  and  uncle  and  reprimanded  for  her 
liveliness  by  her  maiden  aunt  is  well  cast.    John  Cossaf  and 
Marion  Skinner  are  in  the  supporting  cast  in  which  also  appear 
other  talented  children. 

The  story:  Little  Betty,  although  her  father  is  wealthy 
and  she  lives  in  a  beautiful  house,  longs  for  children  to  play 
with.  Her  aunt  forbids  her  to  associate  with  the  other 
children,  but  one  day  she  escapes.  Going  to  the  beach  she 
i  sees  the  clothes  of  some  enthusiastic  swimmers  and  selecting 
a  pair  of  trousers  and  shirt  she  dons  them.  The  owner  of  the 
stolen  clothes  is  forced  to  go  home  in  Betty's  dress.  Her 
next  escapade  is  bringing  a  number  of  children  to  the  house 
and  giving  them  a  party.  She  succeeds  in  saving  the  father 
of  Johnnie,  one  of  her  playmates,  from  the  hands  of  the  law. 
i  and  through  her  father  he  gets  a  position.  Her  father  realizes 
that  she  must  have  children  to  play  with  and  so  Betty  and 
Johnnie  become  fast  friends. 


Rodney  LaRock  in 

"THE  TWELVE  CYLINDER  SPEED  OF 
THE  LEISURE  CLASS" 

Essanay-George  Ade  Fable;  two  parts;  published  September  1 

As  a  whole   Entertaining 

Story   Enjoyable 

Star   Fine 

Support   Excellent 

Settings   Suitable 

Photography   *.  Satisfying 

With  the  new  series  of  the  Essanay-George  Ade  fables 
into  the  field  of  film  publications,  exhibitors  should  have  little 
difficulty  in  selecting  appropriate  short  length  subjects  to  go 
with  a  five  reel  program.  The  stories  are  entertaining,  well 
handled,  the  subtitles  are  excellent  and  humorous  and  on  the 
whole  they  are  the  kind  of  pictures  that  can  be  run  in  houses 
catering  to  all  classes  of  audiences  with  successful  results. 

Rodney  LaRock.  George  Bean.  Frankie  Raymond.  Hazel 
Coats  and  W  illiam  Brotherhood  are  in  the  cast.  The  stories 
are  by  the  inimitable  George  Ade.  The  direction  is  by  Richard 
Foster  Baker. 

The  story:  When  the  Son  of  Pa  Basker  lands  a  big  war 
order  Pa  and  Ma  decide  that  they  will  have  to  live  up  to  their 
income.  They  depart  from  the  small  town  to  a  large  city  and 
soon  are  in  the  midst  of  cabarets,  dansants,  etc.  From  there 
they  journey  onto  Palm  Beach  where  they  are  informed  of  the 
arrival  of  a  grandchild.  They  immediately  hurry  back  to  the 
small  town,  glad  of  the  excuse  to  get  home.  The  moral  of  this 
fable  is:  Since  money  became  careless,  only  the  pluts  are 
homeless. 


Rodney  LaRock  in 

"THE  FABLE  OF  THE  WANDERING  BOY  AND 
THE  WAYWARD  PARENTS" 

Essanay-George  Ade  fable;  two  parts;  published  September  8 

As  a  whole   Splendid 

Story   Humorous 

Star   Very  good 

Support   Capable 

Settings   Faithful 

Photography  Good 

This  second  of  the  Essanay-George  Ade  fables  is  equal 
to  the  first.  There  can  be  no  doubt  as  to  the  popularity  of  the 
George  Ade  stories  and  exhibitors  should  have  little  difficulty 
in  making  them  profitable  booking  propositions.  The  second 
of  these  fables  deals  with  a  young  man  who  goes  forth  to  the 
city,  becomes  a  sober  young  man  who  is  immune  to  tempta- 


i  *J 


A  SCENE  FROM  "THE  WANDERING  Buy  AND  THE  WAYWARD 
PARENTS,"  A  GEORGE  ADE  FABLE  (Essanay) 

tion  and  who  is  shocked,  when  returning  home  for  a  visit,  he 
finds  the  old  town  in  the  gay  whirl  of  poker  and  the  fox  trot. 

In  this  fable  Rodney  LaRock  is  given  a  part  that  is  well 
suited  to  his  histrionic  talent  and  he  handles  it  in  an  excel- 
lent style.  The  other  members.  Bobbie  Bolder.  Marion 
Skinner  and  Magna  Anderson,  are  well  suited  to  their  roles. 
Richard  Foster  Baker  is  responsible  for  the  direction  of  this 
fable. 

The  story:  Elmer  surprises  his  parents  when  he  expresses 
a  wish  to  go  to  the  city.  His  mother  in  a  vision  sees  him  a 
victim  of  cabarets,  chorus  girls  and  the  other  temptations 
which  she  believes  to  be  the  fate  of  the  country  boy.  How- 
ever. Elmer  meets  an  heiress,  who  is  very  studious  and  who 
teaches  him  various  things  about  bees.  Elmer,  true  to  his 
promise,  shuns  everything  that  even  suggests  temptation  and 
before  long  he  and  the  heiress  are  married.  One  day  he  de- 
cides to  visit  the  old  folks,  but  to  his  horror  he  rinds  the 
small  town  in  temptation  and  his  father  playing  poker  while 
mother  entertains  her  friends  with  the  foxtrot  dance.  Elmer 
is  so  shocked  and  disgusted  that  in  the  middle  of  the  night 
he  steals  away  to  the  sane  city  and  his  saner  wife,  leaving  his 
parents  in  the  midst  of  their  social  whirl. 


Ann  Murdock  in 

"THE  OUTCAST" 

Empire-Mutual  drama;  six  parts:  published  September  10 

As  a  whole  Good 

Story   Melodramatic 

Star  Well  cast 

Support   Suitable 

Settings   In  keeping 

Photography   Average 

'  The  Outcast.''  the  first  of  the  Frohman  stage  successes 
to  be  published  through  Mutual,  is  a  well  directed  and  well 
acted  production.  The  story  is  melodramatic  and  while  it 
tells  of  a  girl  of  the  streets,  who  becomes  the  mistress  of  a 
rejected  suitor,  and  later  his  wife,  it  is  vizualized  in  a  refined 
manner  and  at  no  time  does  it  become  offensive. 

Some  of  Ann  Murdock's  best  work  is  done  in  her  role  in 
the  outcast.  In  support  of  Miss  Murdock  appear  David 
Powell.  Kathryn  Calvert.  Richard  Hatteras.  Jules  Baucourt. 
Herbert  Ayling.  Reginald  Carrington.  Kate  Sargeantson.  H. 
Ashton  Tonge.  V.  L.  Granville.  Maud  Andrew  and  James 
Malaidv.    Direction  is  bv  Dell  Henderson. 


28 


EXHIBITORS  HERALD 


The  story:  Valentine,  engaged  to  Geoffrey,  breaks  her 
engagement  to  marry  Lord  Moreland,  in  order  that  she  might 
have  all  the  things  she  desires.  Discouraged  at  her  refusal, 
Geoffrey  associates  with  Miriam,  a  woman  of  the  streets 
known  as  the  outcast.  Miriam  becomes  devoted  to  Geoffrey 
and  does  all  in  her  power  to  make  him  happy.  Valentine  is 
jealous  because  Geoffrey  is  so  happy  and  believes  by  coming 
back  into  his  life  she  will  make  it  hard  for  him.  Geoffrey, 
who  still  loves  her,  asks  her  to  go  to  South  America  with 
him,  divorce  Lord  Moreland  and  marry  him.  But  Valentine 
refuses  to  give  up  London.  So  Geoffrey  sends  Valentine 
away,  marries  Miriam  and  they  start  off  happily  for  their 
South  American  home. 


Mme.  Petrova  in 

'•EXILE' 

Lasky- Paramount  drama;  five  parts;  published  September  17 

As  a  whole  •  Suggestive 

Story   Brutal 

Star   Unusual 

Support   Excellent 

Settings   Beautiful 

Photography   Clear 

There  is  no  excuse  for  "Exile."  It  is  decidedly  not  a  story 
for  the  family  circle,  picturing,  as  it  does,  the  viciousness  of 
an  unnatural,  unscrupulous,  brutal  husband,  who  compels  his 
wife  to  stoop  to  the  lowest  depths  to  aid  him.  As  a  vehicle  for 
exploiting  the  frigid  Mme.  Petrova  it  is  a  wonderful  piece  of 
work,  ably  directed  by  Maurice  Tournier,  from  the  scenario  by 
Charles  E.  Whittaker.  But  the  story  by  Dolf  Wyllarde  has  no 
business  upon  the  screen.  It  reeks  with  suggestion — the  only 
saving  grace  of  the  five  reels  being  the  lily-white  purity  of 
the  hero,  who,  David-like,  refuses  to  be  lured  from  the  path  of 
virtue. 

Photographically  "Exile"  is  all  that  could  be  desired  and 
aside  from  the  spectacular  rescue  in  the  fifth  reel,  which  is 
rather  crudely  done,  the  acting  is  superb.  But  why  court  cen- 
sorship by  publishing  such  suggestive  stuff? 

In  support  of  Mme.  Petrova  appear  Wyndham  Standing, 
as  the  husband;  Mahlon  Hamilton  as  the  ninety-nine  per  cent 
pure  hero,  Hervey;  Warren  Cook,  as  the  Governor  of  Exile; 
Charles  Martin  as  Manuel  D'Alfrache,  and  Violet  Reed  as  his 
wife. 

The  story:  Richard  Hervey,  an  American  engineer,  is 
working  for  the  betterment  of  Exile,  a  Portuguese  colony. 
Vincento  Perez,  as  chief  justice,  holds  the  power  of  life  or 
death  over  thousands  of  Arabs.  Per'ez  is  desirous  of  obtain- 
ing a  letter  he  has  written  Hervey,  which  means  his  (Perez's) 
ruin  if  published.  He  sends  his  wife  to  Hervey's  quarters, 
where  she  intimates  that  she  is  in  love  with  him.  They  have 
a  sumptuous  dinner  and  sit  far  into  the  night  talking.  Finally 
she  retires,  handing  Hervey  the  key  to  her  room.  He  tells  her 
he  will  not  take  advantage  of  the  situation,  and  in  the  morning 
hands  her  the  letter.  She  gives  it  to  her  husband  and  leaves 
him.  The  natives  rise  against  Perez  and  he  is  killed.  Hervey 
saves  Claudia's  life  by  snatching  her  from  a  veranda  surrounded 
by  angry  Arabs,  and  they  ride  off  together. 


Franklyn  Farnum  and  Brownie  Vernon  in 

"A  STORMY  KNIGHT" 

Bluebird  comedy-drama;  five  parts;  published  September  10 

As  a  whole  Full  of  action 

Story   Entertaining 

Stars   Excellent 

Support   Adequate 

Settings   In  keeping 

Photography   Splendid 

The  splendid  photography  in  "A  Stormy  Knight"  is  one 
of  the  outstanding  features  of  this  production.  An  item  which 
undoubtedly  will  cause  comment  among  spectators  is  a  photo- 
graph evidently  taken  up  in  the  clouds.  The  mass  of  white 
fog  resembles  the  beauties  of  Niagara  Falls.  Perhaps  nothing 
quite  equal  to  this  view  of  swiftly-moving  clouds  has  been 
accomplished  in  the  art  of  cinematography. 

The  story  is  of  the  comedy-drama  type  with  an  interesting 
plot.  It  has  been  developed  as  a  mystery  story.  No  doubt 
patrons  will  enjoy  this  production,  especially  those  who  have 
had  an  opportunity  of  seeing  previous  pictures  starring  this 
excellent  team  of  stars,  Franklyn  Farnum  and  Brownie  Vernon. 
The  story  is  based  on  "The  Fourth  Glove,"  by  Jack  Cunning- 
ham. Waldemar  Young  wrote  the  senario  and  Elmer  Clifton 
is  responsible  for  the  direction. 

The  story:  The  elder  Mr.  Winton  is  anxious  that  his 
son  John  marry,  but  John  absolutely  refuses.  His  friends  con- 
spire to  force  him  into  falling  in  love  with  a  beautiful  young 
girl,  The  first  time  John  meets  Mary  Weller  is  one  night  in 
a  terrific  storm  when  the  girl  comes  to  his  mountain  lodge 
for  assistance.    His  meeting  with  Mary  changes  his  opinion 


on  marriage.  And  he  is  continually  kept  on  the  alert  following 
her  and  endeavoring  to  get  into  conversation  with  her.  The 
climax  comes  when  the  girl  invites  him  to  meet  her  on  the 
top  of  a  mountain.  From  his  cabin  he  sees  some  men  about 
to  fight  a  duel.  He  chases  them  in  his  machine,  captures  them 
and  handcuffs  the  maiden  and  one  of  the  men  to  their  car. 
The  other  two  he  has  arrested.  After  taking  them  to  jail  he 
returns  with  a  minister  and  he  and  Mary  are  married.  John 
has  recognized  one  of  his  friends  and  realizes  that  they  are 
trying  to  "trick"  him.  However,  his  father  is  delighted  to 
hear  of  his  marriage. 


PEGGY  O'NEILL,  NOTED  STAGE  STAR 

IS  FEATURED  WITH  RALPH  MORGAN 

IN  "THE  PENNY  PHILANTHROPIST' 


Actress  of  Broadway  Fame,  Who  Had  "Peg  O'  My 
Heart"  Title  Role  Appears  in  Wholesome 
Films  Corp.  Play  for  Sept.  15 


Peggy  O'Neill,  famed  for  her  creation  of  the  original  title 
role  in  "Peg  o'  My  Heart,"  one  of  Broadway's  greatest  suc- 
cesses, will  be  seen  in  Wholesome  Films  Corporation's  first 
big  featur  ;,  "The  Penny  Philanthropist,"  to  be  issued  Sept.  15. 
Clara  E.  Laughlin  Is  Author 

Miss  Clara  E.  Laughlin.  whose  books  and  writings  have 
earned  for  her  an  enviable  position  in  the  literary  world,  is 


PEGGY  O'NEILL  IN  A  SCENE  FROM  "THE  PENNY  PHILAN- 
THROPIST," A  FORTHCOMING  FEATURE. 

the  author  of  the  story,  and  into  it  she  has  written  all  of  the 
human  sidelights  which  have  made  her  popular. 

Playing  opposite  Miss  O'Neill  in  "The  Penny  Philanthro- 
pist" is  Ralph  Morgan,  who  endeared  himself  to  Chicago  au- 
diences in  the  stage  play,  "Turn  To  The  Right,"  in  which  he 
offers  a  characterization  of  unusual  merit. 

The  production  has  been  under  the  personal  supervision  of 
Guy  W.  McConnell,  whose  producing  activities  have  earned 
for  him  a  solid  reputation  for  transferring  to  the  screen  with 
measured  accuracy  the  real  literary  merit  of  the  author.  "The 
Penny  Philanthropist"  will  be  in  five  reels. 


MARIAN  SWAYNE  SOON  TO  START 

WORK  ON  A  NEW  ART  DRAMAS  FILM 


Marian  Swayne  intends  to  start  work  shortly  on  a  new 
production  for  Art  Dramas  Program.  The  Erbograph  Com- 
pany has  just  finished  "The  Little  Samaritan,"  under  the  direc- 
tion of  Joseph  Levering,  and  the  star  now  is  resting,  prepara- 
tory to  a  heavy  fall  and  winter  of  constant  work 


TOM  MIX  IN  NEXT  FOX  COMEDY 


The  next  Fox  film  comedy  will  be  "Tom  and  Jerry  Mix," 

with  Tom  Mix,  directed  by  Tom  Mix. 


EXHIBITORS  HERALD 


29 


liMMIIMMIIIIimilllllllllllimilllllllllllllllllllllllllllllllllllllllMIIIIIIU 

J.  B.  SARDY  &  CO.  1 

=  Film  Stocks  Bonds  Investments  E 

=  131  South  La  Salle  Street  = 

S     Telephone  Majestic  7640  CHICAGO,  ILLINOIS  E 

niimiiiiiimMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiT 


OFFICIAL  CUT-OUTS  MADE  BY  THE 
CHICAGO  BOARD  OF  CENSORS 


Clune.  "The  Eyes  of  the  World" — Reel  3,  subtitle:  "Eyra  Willard's  affair 
vith  the  father  of  James  Rutledge,"  etc.;  insert  subtitle:  "Myra  Willard's 
irother  learns  that  his  sister  has  been  deceived  by  a  mock  marriage  with 
ames  Rutledge's  father";  striking  man  on  head  with  vase.  Reel  5.  attack 
n  girl;  closeup  of  same  and  two  scenes  of  gagging  her;  holdup  of  mail  man. 
fceel  7,  shooting  man  on  cliff;  throwing  acid  into  woman's  face;  two  views 
f  acid  on  floor. 


Klever,  "Egged  On" — Theft  of  wallet. 


Strand.  "The  Queen  of  the  Skull  Clan" — Shooting  man;  binding  man 
d  woman;  steeling  papers;  holdup  of  auto  and  abducting  woman;  entire 
ene  of  girl  in  inner  dungeon  to  where  man  recognizes  her;  two  shooting 
enes. 


Fox.  "The  Soul  of  Satan" — Four  closeups  of  placing  chips  on  gambling 
table,  and  flash  of  six  other  gambling  scenes;  shooting  scene;  newspaper 
clipping  referring  to  "Unwritten  Law." 


Triangle,  "They're  Off" — Subtitle  containing  word  "nigger." 


Fox,  "Durand  of  the  Bad  Lands" — Flash  two  gambling  scenes;  subtitle: 
"Wanted  for  rustling  700  cattle,"  etc.;  two  cockfights;  Durand  shooting  Mexi- 
can; seven  scenes  of  Indians  holding  up  train. 


Lasky."  The  Sunset  Trail" — Subtitle.  "I  must  see  you  alone";  all  love 
scenes  between  married  woman  and  man,  except  the  last  one. 


Lasky,  "The  Hostage" — First  two  torture  scenes  and  flash  four  others. 


Conquest,  "Gallagher" — All  but  last  prize  fight  scenes. 


MAGAZINE  PICTURES  AND  NEWS 

EVENTS  COMPOSE  GAUMONT  REELS 

FOR  WEEK  OF  SEPTEMBER  17 


The  Gaumont-Mutual  Weekly  which  will  be  issued  Sep- 
tember 19  will  contain  the  usual  scenes  of  timely  news  interest 
which  the  public  looks  for  in  this  news  reel.  As  the  Weekly 
is  an  up-to-the-latest-minute  film,  it  is  not  possible  to  say  in 
advance  just  what  happenings  it  will  be  composed  of.  But  a 
staff  of  news-photographers  stationed  all  over  the  world,  in- 
cluding the  military  cameramen  of  the  Societe  des  Etablisse- 
mentes  Gaumont,  who  are  with  the  American  expeditionary 
forces  in  France  and  on  the  battle  front,  insure  that  spectators 
of  the  Mutual  Weekly  will  receive  the  earliest  possible  photo- 
graphic advice  of  the  march  of  our  boys  toward  Berlin. 

Reel  Life,  the  Mutual  film  magazine,  does  not  show- 
news  events,  but  longer,  fuller  subjects  which  are  current  at 
all  times.  Issue  No.  73,  which  will  be  issued  September  20, 
contains  three  subjects  which  are  real  features:  "Running  an 
Airplane  Without  Danger"  shows  how  aviators  can  learn  to 
fly  before  they  leave  the  earth;  "Student  Officers"  illustrates 
how  the  young  commanders  of  our  new  army  are  learning 
the  up-to-date  methods  of  modern  warfare:  "The  Principle  of 
the  Gyroscope"  is  a  rare,  scientific  article  so  clearly  pictured 
that  no  one  can  see  it  without  being  entertained.  A  picture  of 
the  weaving  of  President  Wilson's  portrait  in  fabric,  and  an 
animated  drawing  from  America's  leading  humorous  weekly. 
Life,  showing  how  you  feel  when  a  big  car  passes  your 
"flivver,"  complete  the  reel. 


'A  MILK-FED  VAMP"  FOR  THE  FOX 

PROGRAM  FEATURES  A  MONKEY 

WHICH  PERFORMS  WITH  HATPIN 


One  of  the  many  touches  of  humor  thrown  on  the  screen 
in  "A  Milk  Fed  Vamp,"  one  of  the  Sunshine  Brand  of  Come- 
dies Henry  Lehrman  is  making  for  William  Fox,  is  contributed 
by  a  particularly  intelligent  monkey.  This  monkey  gives  an 
almost  human  touch  in  his  tricks  with  the  policeman  in  the  two 
reeler. 

Standing  on  the  ledge  of  a  transom,  he  first  takes  the  cop's 
hat,  then  his  club.  Finally  he  climbs  out  a  window  to  the 
street,  where,  mounted  on  a  fence,  he  awaits  the  policeman. 
He  has  picked  up  a  hatpin  in  his  wild  run,  and  when  the  blue- 
coat  chases  him  along  the  fence  the  monkey  suddenly  disap- 
pears, only  to  make  a  deep  impression  on  his  pursuer  by  stick- 
ing the  hatpin  through  a  crack  in  the  fence.  He  hurts  the  po- 
liceman's feelings.  A  woman,  in  passing,  gets  into  a  row  with 
the  policeman.  She  thinks  she's  getting  the  better  of  the 
cop  when  the  monkey  sticks  her  with  the  hatpin. 


THIS  WEEK  AT  DOWNTOWN 
CHICAGO  THEATERS 


Gold  Seal,  "The  Winning  Pair" — Attack  on  man  and  girl;  stealing 
suitcase;  final  scene  of  shoes  under  bed. 


Selig,  "Her  Salvation" — Scene  of  intoxicated  woman  lying  on  couch;  two 
scenes  of  intoxicated  woman  lying  on  table;  intoxicated  woman  embracing 
man:  knocking  intoxicated  woman  down. 


Fox,  "The  Honor  System" — Additional  eliminations.  Reel  3,  two  scenes 
of  women  gathering  around  man  at  table  in  saloon.  Reel  4,  flash  scene  of 
warden  killing  fly;  one  scene  of  flagging  man,  and  two  scenes  of  dragging 
•nan;  scene  of  maggots  in  bread;  Reel  5,  thumbing  nose;  closeup  of  stealing 
revolver;  shorten  three  prison  scenes.  Reel  6,  flash  scene  of  lashing  man  on 
cross;  shorten  all  scenes  of  old  man  in  snake  den  and  shorten  scene  of 
dragging  man.  Reel  9,  slugging  paroled  prisoner.  Reel  10,  throwing  man 
from  train. 


Blache,  "The  Yellow  Traffic" — Attack  on  U.  S.  inspector;  attack  on 
Chinaman. 


Apex,  "The  Last  Round" — Five  boxing  scenes  and  first  half  of  last  one. 


Great  Northern,  "The  Man  in  the  White  Cloak" — Attack  on  man;  binding 
scene;  slugging  of  man. 


This  Week  at  Chicago  Down  Town  Theaters — 

ALCAZAR — Paramount.  "The  Amazons."  with  Marguerite  Clark;  Trian- 
gle. "The  Idolaters,"  with  Louise  Glaum;  Mutual,  "Charity  Castle,"  with  Mary 
Miles  Minter;  Triangle,  "The  Ten  of  Diamonds,"  with  Dorothy  Dalton; 
World,  "Betsy  Ross,"  with  Alice  Brady;  Metro,  "The  Lifted  Veil,"  with 
Ethel  Barrymore;  Mutual,  "Reputation,"  with  Edna  Goodrich. 


AUDITORIUM— Official  war  films,  "On  the  Italian  Battle  Front." 


BIJOU  DREAM — Backer,  "The  Sin  Woman."  with  Irene  Fenwick. 


BOSTON — Triangle.  "The  Idolaters,"  with  Louise  Glaum;  Mutual.  "Char- 
ity Castle,"  with  Mary  Miles  Minter;  Triangle.  "The  Ten  of  Diamonds."  with 
Dorothy  Dalton;  World,  "Betsy  Ross."  with  Alice  Brady;  Mutual,  "Reputa- 
tion," with  Edna  Goodrich;  Metro,  "The  Lifted  Veil,"  with  Ethel  Barrymore. 

CASTLE — Paramount,  "The  Mysterious  Miss  Terry,"  with  Billie  Burke. 


COLONIAL — Goldwyn,  "Baby  Mine,"  with  Madge  Kennedy. 


ORPHEUM — Triangle.  "The  Ten  of  Diamonds,"  with  Dorothy  Dalton: 
Paramount.  "Hashimura  Togo."  with  Sessue  Hayakawa;  Fox,  "The  Soul  of 
Satan."  with  Gladys  Brockwell:  Triangle,  "Idolaters."  with  Louise  Glaum; 
Metro,  "The  Lifted  Veils,"  with  Ethel  Barrymore;  Goldwyn,  "Polly  of  the 
Circus,"  with  Mae  Marsh. 


PLAYHOUSE — Bluebird.  "A  Stormy  Knight."  with  Franklyn  Farnum. 


ROSE — Artcraft.  "Down  to  Earth,"  with  Douglas  Fairbanks. 


STUDEBAKER — Fox,  "The  Honor  System."  with  Miriam  Cooper. 


ZIEGFELD — Ivan.  "Babbling  Tongues,"  with  Grace  Valentine. 


30 


EXHIBITORS  HERALD 


MARY  McALISTER  SIGNS  NEW  CONTRACT 

TO  STAR  IN  ESSANAY  COMEDY-DRAMAS 


'THE  DEEMSTER"  SELLS 
IN  ELEVEN  STATES 


'Pants,"  the  Initial  Play  of  Five-Reel  Series  Is  Scheduled  for  Publica- 
tion Through  K-E-S-E  Branches  September  10;  "Young 
Mother  Hubbard"  to  Follow 


Little  Mary  McAlister,  the  six-year- 
old  player  of  "On  Trial,"  "Do  Children 
Count?"  and  other  successful  films,  has, 
through  her  parents,  signed  a  new  con- 
tract of  lengthy  duration  with  Essanay 
and  will  be  featured  in  a  series  of  five- 


MARV  McALISTER 
(Essanay) 

reel  productions  this  coming  season. 
The  pictures  will  be  comedy-dramas,  in 
accordance  with  President  Spoor's  pol- 


"SHAME"  FIRST  FILM 
OF  JOHN  W.  NOBLE 
NOW  BEING  EDITED 


Drama  Starring  Zene  Keefe  Will 
Be  Published  on  State  Rights 
Plan  by  Burnstein 


John  W.  Noble's  first  production  for 
the  state  rights  market  entitled  "Shame," 
has  been  cut  and  edited  and  will  be  in- 
troduced at  trade  showing  soon.  Zene 
Keefe,  who  is  featured  in  the  picture 
with  Miles  Welch  as  her  leading  man. 
plays  the  part  of  a  beautiful  young  girl 
who  is  the  innocent  victim  of  circum- 
stances brought  about  by  war  condi- 
tions. The  story  opens  with  a  prologue 
which  takes  place  during  the  drafting 
of  the  country's  young  men  for  war, 
and  has  a  big  climax. 

Jules  Burnstein  is  acting  as  business 
representative  for  Mr.  Noble  in  mar- 
keting the  picture,  and  soon  will  an- 
nounce its  initial  showing. 


icy  of  publishing  productions  of  a  lighter 
vein. 

"Pants,"  the  first  of  the  forthcoming 
screen  vehicles,  will  be  issued  Septem- 
ber 10.  It  is  being  offered  to  the  trade 
now  at  showings  at  all  K-E-S-E  branches. 
This  production,  said  to  be  an  amusing 
portrayal  of  a  rich  little  girl's  adventure 
in  the  city's  tenement  district,  has  a 
screen  time  of  sixty-five  minutes,  ap- 
proximately. 

The  second  film  is  "Young  Mother 
Hubbard."  It  is  a  travesty  on  Old 
Mother  Hubbard  of  Mother  Goose 
rhymes,  and  is  linked  with  the  present 
high  cost  of  living.  The  publication 
date  of  this  comedy-drama  will  be  an- 
nounced shortly. 


J.  L.  Adams,  acting  for  the  Desert 
Film  Corporation,  of  Salt  Lake  City, 
Utah,  and  W.  E.  Shallenberger,  presi- 
dent of  the  Arrow  Film  Corporation, 
signed  contracts  this  week  whereby 
"The  Deemster"  becomes  the  property 
of  the  Desert  Film  Corporation  in  the 
following  eleven  western  states:  Colo- 
rado, Utah,  Wyoming,  New  Mexico, 
Washington,  Oregon,  Idaho,  Montana, 
California,  Arizona  and  Nevada. 

This  leaves  only  one  group  of  states 
on  "The  Deemster"  available.  It  has 
not  been  decided  what  policy  will  be 
pursued  by  the  Arrow  offices  for  the  im- 
mediate future,  as  nothing  has  been  pro- 
duced or  obtained  to  follow  the  Hall 
Caine  feature. 

Commenting  on  the  big  sale,  Mr. 
Shallenberger  expressed  himself  as 
highly  pleased  with  the  result,  and  stat- 
ed that  he  was  delighted  with  the  knowl- 
edge that  his  picture  would  be  in  such 
efficient  hands  for  exploitation  through- 
out the  western  half  of  the  United  States. 


"RASPUTIN,  THE  BLACK  MONK,"  NEW  BRADY 

FILM,  IS  SCHEDULED  FOR  WORLD  PROGRAM 


Montagu  Love  Has  Role  of  Infamous  Pseudo  Ecclesiastic  Wbo  Ruled 
Russia  Through  Ex-Czar;  Romance  Intersperses  Intrigue 
and  Debauchery 


"Rasputin,  the  Black  Monk,"  is  the 
title  of  a  newly  completed  World-Pic- 
tures Brady-Made  soon  to  be  published 
on  the  World  program.  This  photo- 
play has  been  in  preparation  for  several 
months  under  the  direction  of  Arthur 
Ashley,  with  a  good  assemblage  of 
players.  The  players  are:  Montagu 
Love,  June  Elvidge,  Arthur  Ashley, 
Henry  Hull,  Julia  Dean,  Irving  Cum- 
mings  and  Hubert  Wilke. 

Mr.  Love  appears  as  Rasputin;  Miss 
Elvidge  personates  the  wife  of  Rodin 
(Mr.  Ashley)  the  early  leader  of  the 
revolutionists,  betrayed  by  Rasputin: 
Mr.  Hull  is  seen  as  Kerensky,  the  hero 
of  the  hour  in  Russia,  to  whom  the 
young  actor  bears  a  likeness;  Miss  Dean 
is  the  Czarina's  favorite  lady  in  waiting 
under  such  hypnotic  fascination  for  the 
black  monk  that  she  eagerly  performs 
his  bidding  in  all  things;  Irving  Cum- 
mings  plays  a  gallant  young  prince 
whose  influence,  thrown  to  the  revolu- 
tionists at  the  crucial  moment,  enables 
them  to  overthrow  the  government  and 
accomplish  the  freedom  of  their  coun- 
try;' and  Mr.'  Wilke  portrays  the  Czar 
whose  rule  is  ended  in  the  final  episode 
of  the  new  drama. 

History  Is  Followed. 

In  "Rasputin"  the  unbelievable  career 
of  the  monk  who  so  influenced  the  Czar 
that  for  years  he  practically  swayed  the 
destinies  of  the  Russian  people  is  fol- 
lowed from  its  peasant  beginning  to  its 
tragic  end.  He  is  shown  first  as  the 
queer,  sinister  villager,  half  feared  and 
half  disliked,  whose  strange  hypnotic 
power  over  women  is  not  understood  by 
the  simple  folk  to  whom  he  is  known. 

This  creature  mysteriously  disappears 
at  intervals,  returning  in  due  course 
freshly   supplied  with  money  which  he 


has  wheedled  out  of  the  ignorant  coun- 
try people  by  assuming  the  garb  of  a 
monk  and  bestowing  upon  them  the 
fraudulent  benedictions  he  has  learned 
for  this  purpose. 

A  secret  service  agent  discovers  the 
deception  and  persuades  Rasputin  that 
by  turning  his  supposed  revolutionary 
friends  over  to  the  government,  he  can 
earn  far  greater  sums  than  from  his 
present  occupation,  and  a  very  trouble- 
some uprising  is  averted.  Then  Raspu- 
tin proceeds  to  Petrograd  where  by  va- 
rious devious  means — principally  his 
power  over  the  gentler  sex — he  becomes 
the  absolute  but  ultimately  evil  genius 
of  the  government. 

Love  Story  in  Film. 

Against  this  grim  background  of  in- 
trigue, debauchery  and  wanton  disre- 
gard of  human  rights  is  drawn  a  story 
of  love,  devotion,  self  sacrifice  and  he- 
roism of  a  very  striking  quality  which 
finds  its  happy  ending  in  the  crash  of 
revolution  and  the  beneficence  of  na- 
tional liberty. 


ART  DRAMAS  SOON 
•    TO  START  FILMING 
NEW  MYSTERY  TALE 


According  to  announcement  frorr 
Harry  Raver,  president  of  Apollo  Pic  J 
tures.  Inc.,  issuing  on  Art  Dramas  Prol 
gram,  his  company  soon  will  begin  worlj 
on  a  mystery  story,  which  will  deal  wit! 
the  adventures  of  a  crook  known  a: 
"T."  The  title  of  the  production  has  no 
vet  been  decided. 


EXHIBITORS  HERALD 


31 


SYNOPSES  OF  CURRENT  RELEASES 


Mutual 

"The  Girl  Who  Couldn't  Grow  Up" — 
September  17.  (Five-reel  Fischer  come- 
dy-drama with  Margarita  Fischer.) 
Peggy  Brockman  and  her  father  are 
happy  until  Mr.  Brockman  marries,  and 
the  unsophisticated  Peggy  cannot  get 
along  with  her  stepmother  and  stepsis- 
ters. Lord  Raleigh  stops  near  the 
Brockman  home  for  a  fishing  expedition 
and  Mrs.  Brockman,  learning  of  this, 
deluges  the  nobleman  with  invitations. 
Lord  Raleigh  sends  his  valet  to  attend 
a  mask  party  given  by  Mrs.  Brockman. 
Peggy,  who  has  been  forbidden  to  at- 
tend the  party,  in  some  manner  gets  onto 
Lord  Raleigh's  yacht.  For  this  prank 
she  is  sent  to  college.  Lord  Raleigh 
also  enrolls  and  one  night  he  and  Peggy 
get  married.  Raleigh  and  Peggy  are  ar- 
rested and  while  they  are  in  jail  Mrs. 
Brockman  arrives  dragging  in  the  bogus 
count.  She  is  highly  indignant  when 
Lord  Raleigh  introduces  himself  and 
wife. 


"The  Rainbow  Girl" — September  IT. 
(Five-reel  American  drama  with  Juliette 
Day.)  Mary  Beth  and  her  daddy  become 
ver-y  poor  and  so  Mary  decides  to  rent 
Jhe  attic  of  their  home  to  some  thrifty 
person  looking  for  a  cheap  place  to  live. 
Richard  Wagner,  a  struggling  musician, 
rents  the  room  and  eventually  falls  in 
love  with  Mary.  Mary,  too,  loves  Rich- 
ard, but  keeps  it  to  herself,  considering 
that  she  must  take  care  of  her  daddy. 
Wagner  writes  music  but  cannot  sell  it. 
One  day  Mary  comes  across  one  of  his 
pieces  and  takes  it  to  a  publisher,  whom 
Wagner  had  been  afraid  to  approach. 
The  music  is  sold  and  the  publisher  de- 
mands more.  Before  long  W  agner  be- 
comes wealthy,  but  believing  that  Mary 
does  not  love  him,  he  prepares  to  leave. 
He  hears  Mary  humming  over  one  of  his 
pieces  and  turning  finds  her  eyes  filled 
with  tears.  When  he  learns  she  loves 
him  the  pair  marry. 


"Officer  Jerry" — September  20.  (One- 
reel  Cub  comedy  with  George  Ovey.) 
Jerry  falls  in  love  with  Tilly,  the  maid 
servant  of  a  young  married  couple.  The 
young  husband  receives  a  letter  threat- 
ening his  life  because  he  has  married. 
Jack  is  frightened  and  writes  for  police- 
protection.  Tilly  goes  out  and  is  met 
by  Jerry.  She  gives  the  letter  to  Jerry 
to  mail.  Jerry  reads  the  letter  and  by  a 
trick  secures  a  policeman's  uniform.  He 
applies  to  Jack  as  protector.  Just  then 
Rill  and  his  friend  arrive  and  Jack  is 
frightened.  Jerry  comes  to  the  rescue 
and  succeeds  in  routing  the  undesirable 
visitors. 


Triangle 

"The  Haunted  House" — September  16. 
(Five-reel  drama  with  Winnifred  Allen.) 
Anne  is  permitted  none  of  the  pleasures 
of  a  modern  girl  and  she  is  considered 
strange  by  the  villagers,  because  she 
spends  much  of  her  time  in  the  woods 
listening  to  the  whispering  of  fairies. 
Near  Anne's  home  is  a  haunted  house, 


which  the  villagers  fear  to  approach. 
One  night  Jimmy,  a  crook,  seeks  refuge 
in  the  house  after  robbing  the  bank.  He 
is  met  by  Anne,  thought  by  the  villagers 
to  be  the  ghost,  and  finding  him 
wounded,  carefully  takes  him  into  the 
house  and  protects  him.  Acting  the  part 
of  a  ghost  Anne  protects  him.  and  a  ro- 
mance develops. 


"Polly  Ann" — September  0.  (hive-reel 
Triangle  comedy-drama  with  Bessie 
Love.)  Polly  Ann  is  one  of  the  most 
loved  children  in  the  orphan's  home.- One 
day  she  learns  that  she  is  to  work  for 
Jud  Simpkins.  She  also  is  to  go  to 
school.  Howard  Straightlane,  who  has 
been  sent  away  from  home  because  of 
his  weakness  for  drink,  becomes  Polly 
Ann's  teacher  and  an  attachment  springs 
up  between  the  two.  Howard's  uncle, 
becoming  angered  at  his  non-appearance 
and  failure  to  write,  decides  to  disinherit 
the  boy.  In  considering  which  of  his 
relatives  he  will  leave  his  money  to,  lie 
remembers  a  distant  relative  by  name  of 
Polly  Ann.  He  writes  her  and  asks  her 
to  come  to  visit  him.  He  is  so  pleased 
with  Polly  Ann  that  he  desires  her  to 
make  her  home  with  him.  But  some 
one  whispers  to  her  that  she  is  usurp- 
ing the  rightful  place  of  a  vagrant 
nephew.  In  the  still  of  the  night  she 
leaves  without  explanation.  The  re- 
union between  teacher  and  pupil  tells 
them  that  they  love  each  other.  After 
school  they  exchange  vows  and  it  is  here 
that  Straightlane  finds  his  nephew  and 
Polly  Ann  and  the  three  happy  persons 
return  to  the  Straightlane  home. 


"Idolators" — September  9.  (Five-reel 
drama  with  Louise  Glaum.)  Anita  Crew 
and  Violet  Striker  both  start  out  on 
stage  careers,  each  determined  to  win 
high  places  in  the  theatrical  world.  Be- 
fore very  long  Violet's  name  is  well 
known  along  Broadway,  while  Anita,  at 
the  height  of  her  career,  marries  Ralston, 
a  young  playwright.  Through  the  efforts 
of  his  wife,  Ralston  writes  a  successful 
play  in  which  Violet  is  starred.  Ralston 
falls  a  victim  to  the  wiles  of  Violet  and 
before  long  cruelly  neglects  his  wife. 
Anita  does  everything  in  her  power  to 
win  her  husband  back,  but  is  not  suc- 
cessful. Violet  is  deserted  by  all  her 
admirers  except  Ralston  and  realizing 
that  he  is  the  cause  of  her  downfall,  she 
kills  him.  Winthrope,  Anita's  former 
manager,  who  loves  her,  urges  her  to 
appear  in  one  of  her  plays  and  Anita 
accepts.  Both  win  success  and  with  suc- 
cess comes  love.  Violet  goes  from  bad 
to  worse  and  is  about  to  be  arrested 
when  she  is  killed  by  her  Egyptian  serv- 
ant who  would  rather  see  her  dead  than 
suffer  at  the  hands  of  the  law-. 


Bluebird 

"Triumph" — September  :i.  (Five-reel 
Bluebird  drama  with  Dorothy  Phillips.) 
All  Nell's  friends  tell  her  she  will  be  a 
success  on  the  stage  and  believing  them 
leaves  for  the  city  one  night.  She  goes 
to  a  manager,  who  is  selecting  a  cast  for 


a  new  production.  He  is  struck  by  her 
appearance  and  engages  her  to  play  an 
ingenue  part.  She  does  so  well  with  her 
part  that  she  is  made  leading  lady.  Xell 
meets  a  young  playwright  and  falls  in 
love  with  him.  Through  her  persuasions 
her  manager  purchases  one  of  the  play- 
wright's scripts  and  Nell  is  starred  in 
the  production.  The  playwright  is  in 
X ell's  dressing  room  showing  her  how 
a  certain  love  scene  should  be  enacted 
and  while  they  are  embracing,  a  jealous 
member  of  the  company  calls  the  scene 
to  the  attention  of  the  manager.  This 
angers  the  manager  and  he  refuses  to 
produce  the  play.  Nell  goes  to  plead 
with  him  and  when  he  endeavors  to 
embrace  her  she  kills  him.  She  con- 
fesses her  crime  to  the  playwright  and 
as  Nell  had  wheedled  the  manager  into 
allowing  the  production  to  be  run,  the 
playwright  encourages  her  to  go  to  the 
opening  performance.  When  she  is  gone 
the  playwright  phones  the  police  of  the 
manager's  murder  and  then  kills  himself. 
When  Nell  learns  of  the  tragedy  she 
makes  the  climactical  scene  realistic  by- 
stabbing  herself. 


K-E-S-E 

'■Men  of  the  Desert" — September  24. 
(Five-reel  Essanay  drama  with  Jack 
Gardner.)  Jack,  a  nomadic  cowboy,  ar- 
rives in  one  of  the  small  western  towns 
while  the  town  is  in  the  grip  of  a  fe'ud. 
He  upbraids  the  residents  of  the  town  for 
their  lawlessness.  The  sheriff  hands  him 
his  badge  and  asks  him  to  see  if  he  can 
do  any  better.  Jack  accepts  the  chal- 
lenge and  arrests  one  of  the  feudists. 
The  other  feudists  attack  Jack  and  leave 
him  half  dead  on  the  road  where  he  is 
found  by  May.  a  girl  from  a  ranch.  She 
conceals  Jack  in  a  deserted  shack  and 
nurses  him  back  to  health.  The  feudists 
discover  his  hiding  place  and  again  at- 
tack him.  He  and  May  escape  and  while 
he  holds  a  narrow  canyon,  May  dashes 
across  the  desert  for  aid.  She  and  the 
opposing  feudists  arrive  in  time  to  save 
Jack  and  the  marriage  of  Jack  and  May 
reconciles  the  feudists  and  restores  order 
in  the  desert  town. 


Paramount 

"Seeing  Things" — September  3.  (One- 
reel  Klever  comedy  with  Victor  Moore. ^ 
Vic,  who  has  been  the  inmate  of  a  sana- 
torium for  some  time,  is  ready  to  be  dis- 
charged by  the  physician.  Vic  has  ac- 
ciuired  an  optical  delusion  which  makes 
him  believe  he  is  constantly  followed  by 
a  "Gloomy  Gus"  sort  of  individual.  The 
doctor  wires  wifie  of  Vic's  return  and 
tells  her  of  his  delusion.  On  the  train 
Vic  has  a  great  deal  of  trouble  wtih 
this  "Gloomy  Gus"  follower.  However, 
he  finally  arives  home  much  to  the  de- 
light of  his  wife  and  disgust  of  his  moth- 
er-in-law. Everything  goes  well  until  .a 
week  after  his  arrival,  when  the  "Gloomy 
Gus"  makes  his  appearance.  Again  he. 
gets  into  all  sorts  of  difficulties  and  at 
the  end  gives  it  up  as  a  bad  job. 


32 


EXHIBITORS  HERALD 


N.  S.  KAPLAN  SCORES  U.  S.  STEREOTYPE  SCENARIO  WRITERS 

Russian  Art  Film  From  Pens  of  Noted  Literary  Lights — Not 
Staff  Men  Who  Turn  Out  "They  Lived  Happy  Ever  After" 
Plays  by  the  Yard 


N.  S.  Kaplan,  of  Moscow,  Russia,  and  America,  has  spent 
most  of  his  time  in  recent  years  in  what  now  is  the  greatest 
new  republic.  He  returned  to  the  United  States  several  weeks 
ago  with  more  than  fifty  productions  of  his  studios,  which  are 
operated  in  conjunction  with  the  famous  Moscow  Art  Theatre, 
described  as  the  pioneer  in  intelligent  realism  and  one  of  the 
foremost  theatres  in  the  world.  The  one  thing  that  has  made 
most  impression  on  him  since  his  return  to  New  York  has 
been  the  almost  endless  cry  for  motion  picture  scenarios  with 
stories.  If  there  is  one  thing  that  he  has  brought  from  Mos- 
cow, he  insists,  it  is  stories. 

"In  Russia,"  Mr.  Kaplan  says,  "we  have  to  give  our 
theatre-goers  stories  or  they  will  stay  away.  And,  as  a  rule, 
the  stories  they  want  are  the  ones  they  know.  That  is  why 
Russian  drama,  stage  and  pictorial,  is  really  a  reflection  of  the 
literature  of  the  country,  which  is  in  turn  a  reflection  of  the 
life  of  the  people.  I  have  no  scenario  writers  on  my  staff  in 
Moscow  getting  so  much  a  week  and  turning  out  stories  by 
the  yard.  I'd  have  to  throw  their  stuff  away  if  I  had  them, 
because  no  actor  in  Russia  who  is  worth  a  nickel  at  the  box 
office  would  appear  in  a  play  based  on  such  material. 

Russia  a  Paradise  for  Stories 

"Within  a  few  weeks  I  have  read  the  statements  of  half 
a  dozen  heads  of  big  film  producing  corporations  in  this  city, 
all  on  the  common  topic,  "Stories." 

"Russia  would  be  a  paradise  for  them.  There  they  could 
get  a  man  like  Andrieff,  for  instance,  to  write  for  them.  An- 
drieff  is  writing  for  the  stage  and  the  same  players  who  appear 
in  his  plays  at  the  Moscow  Art  Theatre  would  very  likely  create 
the  same  roles  in  the  screen  version  or  would  portray  his 
characters  in  some  play  that  might  not  be  adapted  for  the 
speaking  stage.  And  if  Andrieff  or  his  living  contemporaries 
had  no  works  for  presentation  at  the  present  time,  the  pro- 
ducer would  go  to  the  volumes  of  some  of  Russia's  foremost 
writers,  perhaps  even  go  back  eighty  years  or  more  to  the 
legacy  left  to  literature  by  the  young  Pushkin,  whose  pen  was 
forever  stilled  in  a  duel  in  1837. 

"Painted  Doll"  Based  on  a  Poem 

"Pushkin's  version  of  the  future  was  uncanny,  or  else  the 
writers  of  today  are  using  'old  stuff,'  as  the  phrase  is.  For  in- 
stance, the  first  film  of  the  Russian  Art  Film  Corporation  in 
the  United  States  will  be  'The  Painted  Doll.'  This  picture 
play  was  based  on  a  poem  written  by  Pushkin  ninety  years 
ago.  It  is  a  story  of  the  domestic  triangle,  the  perennial  and 
eternal,  but  how  differently  Pushkin  handles  the  subject  in 
comparison  with  his  modern  successors.  The  screen  adapta- 
tion gives  adequate  play  for  the  artistic  abilities  of  four  of 
the  best  actors  in  Russian  stage  life.  The  author  has  fol- 
lowed his  trail  to  the  bitter  end;  there  is  no  appeal  to  shallow 
minds  that  demand  that  reason  and  logic  shall  be  ignored  to 
provide  one  of  those  'and  they  lived  happily  ever  afterward' 
endings.  They  don't  live  happily  ever  afterward,  not  in  Push- 
kin's works. 

"The  same  may  be  said  for  the  writing  of  Tolstoy,  Sienc- 
kiewiecz,  Dustoevsky,  Turgenieff  and  Ostrovsky.  Whatever 
the  foundation  on  which  they  built,  thereon  they  erected  a 
logical  superstructure.  It  is  from  the  literary  gems  of  such 
writers  as  these  that  the  motion  picture  of  Russia  is  made. 
Our  playgoers  want  life  portrayed,  and  portrayed  as  it  is.  I 
believe  that  the  millions  of  patrons  of  the  motion  picture 
theatres  of  America  want  the  same  thing  and  that  the  cry 
of  the  producer  here  for  stories  is  inspired  by  the  lamenta- 
tions of  the  public  that  pays  the  bills. 

Art  Film  Corporation  to  Supply  Want 

"The  Russian  Art  Film  Corporation  is  prepared  to  supply 
without  delay  this  great  want.  And  at  the  same  time  I  guar- 
antee that  the  players  will  be  worthy  of  the  writings  of  the 
great  authors  I  have  named.  Their  names  mean  nothing  now. 
It  is  only  to  establish  them  in  the  memory  of  the  people  who. 


I  am  sure,  will  take  them  to  their  hearts  that  I  mention  them 
here.  There  is  Mozukin;  we  call  him  the  'miracle  man'  of  the 
matinee  in  Russia.  He  looks  as  E.  H.  Sothern  did  about 
twenty  years  ago  and  is  as  versatile.  Of  the  women,  there  is 
Natalia  Lesienko,  favorite  vampire;  Zovska,  most  popular  lead- 
ing woman;  Karabanova,  Mile.  Caralli,  Nelska  and  Tanya 
Fetner,  soon  to  be  seen  with  Mozukin  and  Lesienko  in  'The 
Fainted  Doll.'  " 


NEW  ENGLAND  ROMANCE  IS  NEXT 

ART  DRAMAS— VAN  DYKE  FEATURE 

WHICH  STARS  MISS  JEAN  SOTHERN 


"A  delightful  idyll  of  the  New  England  coast,"  is  said  to 
describe  Jean  Sothern's  next  vehicle,  "Peg  O'  The  Sea,"  which 
the  Van  Dyke  company  will  issue  on  Art  Dramas  program. 

Miss  Sothern  plays  the  daughter  of  a  fisherman,  and  is  as 
skilled  in  the  trade  as  is  her  father.  When  he  becomes  ill  she 
dons  slickers  and  conducts  his  fishing  fleet  herself. 

Blair,  a  young  man  from  the  city,  has  established  himself 
in  the  village,  and  is  working  on  an  invention  calculated  to 
destroy  submarines.  He  is  in  love  with  Eileen,  a  selfish  city 
girl,  who  looks  on  him  only  as  an  amusement.  She  gives 
him  no  encouragement  with  his  invention,  and  refuses  to 
become  engaged  to  him,  although  he  declares  his  love  con- 
stantly. 

Peg  is  saved  from  drowning  one  day  by  Blair,  and  from 
then  on  a  friendship  springs  up  between  them.  Peg  finds  her- 
self falling  in  love  with  Blair,  and  becomes  jealous  of  Eileen. 

A  climax  is  reached  when  Eileen  becomes  engaged  to 
Blair,  and  then,  a  few  days  later,  marries  a  millionaire.  This 
breaks  Blair's  heart  and  he  ceases  work  on  his  invention.  One 
night  he  passes  Peg's  house  and  hears  screams.  He  rushes 
in  to  find  her  struggling  with  Butch,  a  disreputable  man  of 
the  town.  Blair  throws  Butch  out  of  the  house  and  stays  to 
talk  to  Peg.  He  finds  her  more  interesting  than  he  had  sup- 
posed. When  she  displays  interest  in  his  invention,  he  invites 
her  to  come  and  see  it. 

Eileen,  who  has  been  married,  returns  later  and  tells 
Blair  that  her  husband  has  died  and  that  she  loves  him.  But 
he  is  no  longer  under  her  spell,  and  now  realizes  her  worth- 
lessness. 

He  goes  back  to  his  invention  and  is  so  discouraged  be- 
cause it  will  not  work  that  he  attempts  to  destroy  it.  Peg, 
passing  by,  sees  him  and  rushes  in  at  the  last  moment.  Then, 
while  he  is  explaining  it  to  her,  he  suddenly  discovers  what 
is  wrong.  This  rectified,  the  machine  begins  to  move,  and  he 
knows  he  has  attained  success.  He  also  knows  that  he  loves 
Peg,  and  he  grasps  her  in  his  arms. 


FLORENCE  PRINTY,  STAGE  PLAYER, 

IS  LEADING  LADY  FOR  WILBUR 
IN  ART  DRAMAS  "UNTO  THE  END" 


Crane  Wilbur's  leading  woman  in  "Unto  The  End,"  one 
of  the  series  of  Art  Dramas  which  David  Horsley  is  produc- 
ing, is  Florence  Printy,  a  recruit  from  the  stage.  Miss  Printy 
plays  opposite  Mr.  Wilbur  in  "Unto  The  End." 

Miss  Printy  portrays  a  chorus  girl,  named  Goldie  Gray, 
with  whom  Jim  O'Neil,  the  character  played  by  Mr.  Wilbur, 
falls  in  love.  Jim's  love  is  reciprocated,  but  his  parents  can- 
not approve  his  marriage  to  a  chorus  girl,  and  they  contrive 
to  break  the  match.  They  are  successful,  but  Jim  never  for- 
gets his  love. 

Goldie  Gray  becomes  a  stage  favorite  and  her  tour  takes 
her  to  Honolulu,  where  Jim  is  stationed  to  look  after  his 
father's  business  interests.  Jim  attends  one  of  the  perform- 
ances, and  as  Goldie  is  singing  she  suddenly  sways  and  falls 
into  a  faint.  A  doctor  is  summoned  and  after  an  examination 
announces  that  she  has  contracted  leprosy.  Everybody  de- 
serts her  except  Jim,  who  attends  to  her  removal  to  the  leper 
colony  at  Malakai  Island.  The  events  which  bring  the  pic- 
ture to  a  close  prove  that  Jim's  love  is  truly  everlasting. 


EXHIBITORS  HERALD 


33 


CANADIAN  FILM  NEWS 

 w  ■  ,i  ■  - 


The  mammoth  Toronto  Exhibition,  as 
it  is  styled,  now  is  on  in  full  swing  at 
Toronto  and  the  city  is  crowded  with 
visitors  from  all  parts  of  Canada  and 
the  United  States. 

Monday,  August  27,  was  opening  day, 
and  all  attendance  records  were  smashed. 
The  downtown  theaters  are  naturally 
benefiting  by  the  great  influx  of  visitors 
to  the  city  and  made  special  prepara- 
tions to  give  the  crowds  strong  bills. 

Probably  one  of  the  greatest  drawing 
cards  of  the  week  and  the  theater  that 
did  the  biggest  business  of  any  down- 
town theater,  was  Shea's  Hippodrome. 
As  a  special  attraction,  this  theater 
showed  the  Bluebird  Special,  "Mother  O' 
Mine,"  and  the  reception  that  this  film 
received  was  a  pleasant  surprise  to  the 
man  in  the  box  office. 

Manager  McArdle  helped  the  picture 
along  by  having  John  T.  Fiddes,  known 
as  the  "Canadian  John  McCormick,"  to 
sing  the  song,  "Mother  O'  Mine,"  at  all 
performances.  This  innovation  was  one 
of  the  most  effective  stunts  seen  on  a 
Toronto  stage  in  some  time. 

*  *  * 

D.  G.  Walkley,  Western  Canadian 
manager  for  the  Canadian  Universal 
Film  Company,  Limited,  who  makes  his 
headquarters  in  Calgary,  has  arrived  in 
Toronto  on  a  business  trip  to  the  home 
office.  Mr.  Walkley  is  very  much 
pleased  with  the  Universal  lineup  in  the 
Canadian  West.  He  says  the  film  busi- 
ness generally  is  slowly  improving,  but 
states  that  many  houses  are  being  re- 
modeled and  redecorated,  while  especial 
attention  is  being  paid  to  the  musical  end 
of  the  program.  Mr.  Walkley  will  re- 
turn West  within  the  next  few  weeks. 

*  *  * 

Claire  Hague,  general  manager  of  the 
Canadian  Universal  Film  Company,  Lim- 
ited, has  made  preparations  to  attend 
the  second  annual  convention  of  the 
Motion  Picture  Exhibitors'  League  of 
the  Maritime  Provinces  convention  at 
St.  John,  which  is  to  be  held  September 
8  and  9. 


One  of  the  features  of  the  grand  stand 
performance  at  the  Canadian  National 
Exhibition.  Toronto,  is  the  motion  pic- 
ture show,  which  is  held  nightly.  A  fea- 
ture of  this  performance  is  its  magni- 
tude. The  grand  stand,  which  is  one  of 
the  largest  on  the  American  continent, 
seats  over  15,000  people  and  on  many 
occasions  hundreds  are  turned  away  un- 
able to  gain  admission  for  the  evening 
performance. 

*  *  * 

Henry  Fischer,  manager  of  State  Right 
Features,  Toronto,  has  returned  from  a 
successful  trip  to  Ottawa  and  other 
cities  in  the  immediate  vicinity  of  Cana- 
da's national  capital.  He  is  specializing 
on  Alice  Howell  Comedies  and  American 

state  right  features. 

*   •  * 

A  pleasing  innovation  will  commence 
next  week  at  the  Regent  theater,  Toron- 
to, when  an  orchestra  recital  will  be 
given  each  afternoon  from  4:15  to  4:45. 
No  pictures  will  be  shown,  during  this 
period  and  the  orchestra  will  render  high 
class  music  under  the  leadership  of  John 
Arthur.  The  Regent  has  brought  its 
orchestra  up  to  a  high  standard  and  it  is 
now  looked  upon  as  one  of  the  finest  mo- 
tion picture  orchestras  on  the  American 
continent. 

*  .  *  * 

Whitby,  Ontario,  now  has  a  fine  new 
theater  in  connection  with  the  Whitby 
Convalescent  Hospital  for  the  returned 
soldiers.  It  is  a  steel  and  concrete  struct- 
ure with  seating  capacity  of  1.500. 

*  *  * 

Sam  J.  Massoud.  Toronto,  has  pur- 
chased the  Empress  theater,  Yonge 
street.  Toronto,  and  made  a  number  of 
improvements  in  the  house.  Two 
changes  of  program  will  be  given  each 
week  from  1  p.  m.  to  11  p.  m. 

*  *  * 

The  rapid  growing  section  of  New 
Toronto,  a  suburb  of  Toronto,  has  a  mo- 
tion picture  theater.  The  theater  is  lo- 
cated in  the  Mimico  district  on  the  Lake 
Shore  road  and  was  opened  a  few  days 
ago. 

*  *  * 

T.  J.  Peart,  Toronto,  Ontario,  has  built 
a  two-story  picture  theater  and  office 
buildings  on  Fifth  street,  Lake  Shore 
road.  New  Toronto.  This  district  has 
become  an  industrial  center  within  the 
past  few  years.  The  new  building  will" 
be  completed  by  Christmas. 

*  *    *  • 

Harold  Hitchinson,  formerly  of  the 
Toronto  World,  has  become  assistant 
treasurer  of  the  Strand  theater,  Toronto. 

*  *  * 

Edmonton,  Alta.,  has  made  its  debut 
in  the  production  of  motion  pictures. 
The  film  drama  entitled  "None  Faultless" 
was  recently  completed  in  this  Canadian 
Western  city  and  the  players  appearing 
on  the  screen  are  all  Edmonton  people. 
It  will  be  published  at  the  Regent  the- 
ater in  Calgary  very  shortly. 

*  *  * 

Edmonton,  Alta.,  exhibitors  have  a 
movement  on  foot  in  the  establishment 
of  an  auxiliary  power  plant  in  connection 
with  the  city's  electrical  system.  The 
present  system  has  an  exasperating  habit 


of  laying  down  on  the  job  frequentlv, 
much  to  the  annoyance  of  the  theaters 

*  *  * 

Here  is  a  little  stunt  that  the  Bijou 
theater.  Calgary,  Alta.,  recently  used  in 
conjunction  with  an  ice  cream  manu- 
facturer: The  Bijou  announced  that 
Saturday,  August  18,  every  lady  and  child 
attending  the  special  matinee  would  be 
presented  with  an  ice  cream  cone.  The 
reports  received  indicate  that  the  pub- 
licity derived  was  well  worth  the  effort 

*  *  * 

The  Liberty  theater  at  Trail,  B.  C,  a 
new  house,  has  just  been  opened. 

*  *  * 

R.  E.  Willis,  a  veteran  Canadian  exhib- 
itor, has  left  Toronto  for  Winnipeg  to 
take  over  the  management  of  the  Rex 
theater  in  that  city. 

*  *  * 

Geo.  Sackett,  formerly  of  Des  Moines, 
Iowa,  and  husband  of  Sarah  Paddon,  the 
actress,  now  is  manager  of  the  Orpheum 
theater,  Winnipeg. 

*  *  * 

Winnipeg  will  likely  get  another  ex- 
change. It  is  rumored  that  the  Globe 
Films,  Limited,  contemplates  opening 
up  in  this  western  city  shortly.  The 
concern  now  has  offices  in  Montreal  and 
Toronto. 

*  *  * 

The  Exhibitors'  Association  of  On- 
tario has  opened  club  rooms  over  His 
Majesty's  theater,  Yonge  street,  Toronto. 

*  *  * 

That  enterprising  Toronto  exhibitor, 
Harry  Pomeroy,  again  is  lining  them  up 
in  front  of  his  house  with  the  picture. 
"Redemption,"  in  which  Evelyn  Nesbit 
is  appearing.  As  usual  Pomeroy  has  a 
splendid  lobbj-  display 'which  brings  the 
money  to  the  box  office.  He  is  showing 
this  picture  for  two  weeks,  during  the 
period  that  the  big  Toronto  exhibition 
is  under  way. 


'  THE  CHILD  M'SIEU," 
NEW  BABY  OSBORNE 
PLAY,  NEAR  FINISH 

Harrish  Ingraham  has  nearly  com- 
pleted "The  Child  of  M'sieu,"  a  five-reel 
drama  featuring  Baby  Marie  Osborne 
for  the  Pathe  program.  The  camera 
work  executed  by  William  Nobles  prom- 
ises many  new  effects  as  the  result  of  a 
number  of  experiments  made  recently 
under  a  new  lighting  process. 


BAYLEY  MADE  CHICAGO 

VITAGRAPH  MANAGER 


H.  G.  Bayley.  of  Minneapolis,  this 
week  succeeded  Sidney  E.  Abel  as  man- 
ager of  the  Chicago  branch  of  the 
Greater  Yitagraph-V-L-S.E.  Mr.  Abel, 
who  is  well  known  to  the  trade  and  ex- 
change circles,  has  not  announced  his 
future  plans. 


34 


EXHIBITORS  HERALD 


CHICAGO  TRADE  EVENTS 


MARY  MacDONALD 

NEW  PLAYER,  CAST 

FOR  BLUEBIRDS 


Carl  Laemmle,  president  of  the  Uni- 
versal Film  Mfg.  Co.,  made  a  short  visit 
to  his  Chicago  branch  August  23,  en 
route  for  Universal  City,  Cal.  Mr. 
Laemmle,  stated  that  Lule  Warrenton 
has  rejoined  his  company  and  that  he 
recently  signed  Colleen  Moore  and  Mil- 
dred Harris.  Miss  Harris  supported 
Douglas  Fairbanks  in  one  of  his  recent 
features. 

Here's  a  flash  from  the  "Hoosier 
State"  for  "Loop"  digestion:  The  stage 
of  the  Lyric  Theatre  at  Ft.  Wayne, 
Ind.,  August  22,  was  the  scene  of  an 
elaborate  and  delightful  birthday  feast 
in  honor  of  C.  F.  Franklin,  manager  of 
the  Creighton  Theatre.  The  affair  was 
held  under  the  auspices  of  "the  boys" 
of  the  Wobrock  Amusement  Enter- 
prises. Among  those  present  was  Clyde 
Quimby,  all  lit  up  with  $1,000,000  worth 
of  dazzlers  and  the  '17  Packard.  He 
was  among  the  first  to  arrive.  Some- 
body claims  to  have  lamped  "Si"  Milt. 
Simon  riding  the  rear  seat  all  bound  up 
in  Navajo  Blankets 


L.  J.  Pollard,  of  the  Ebony  Film 
Corp.,  left  the  city  for  a  trip  to  Osh- 
kosh.  Wis.,  to  give  his  company  of  dusky 
players  the  O.  O.  The  company  at 
present  is  taking  exteriors  in  the  W  is- 
consin village  for  forthcoming  features 


We  note  that  the  Butterfly  Pictures 
have  just  annexed  that  snappy  Y.  L.  S. 
E. — Yitagraph  sales  team,  F.  P.  Dillon 
and  A.  J.  Gallas,  to  cover  the  local  terri- 
tory. Lest  we  forget,  the  boy  that 
knows  most  of  the  "Exhibs"  of  the 
Central  States  by  their  pet  names,  J.  .1. 
Gilmore,  is  an  added  starter. 


W  in.  Orr,  of  the  Comedy  Film  Ex- 
change, is  back  in  town  again  from  his 
vacation  spent  at  one  of  those  lakes 
"somewhere"  in  Indiana.  His  partner 
tells  us  "Bill"  and  the  family  had  a  gay 
time  doing  the  many  quaint  townlets 
via    the    "Woolworth    limousine"  route. 


I.  Maynard  Schwartz,  of  the  Reliable 
Feature  Film  Co.,  returned  August  31 
after  spending  a  week  in  New  York. 
He's  not  saying  a  word  though.  How- 
ever, he  claims  old  Atlantic  City  has 
nothing  on  Lake  Michigan.  That  all 
depends  what  part  of  "the  lake"  you 
happen  to  refer  to,  Maynard,  old  top. 

Ralph  Proctor,  of  the  Art  Dramas 
Service,  has  been  a  decidedly  busy 
young  'un  all  last  week  getting  his  new 
suite  on  the  fifth  floor  of  the  College 


Building  ready  for  business,  the  former 
quarters  on  the  sixth  floor  being  re- 
tained for  the  shipping  department. 
Looks  as  though  business  was  booming, 
only  been  in  that  building  about  a  year, 
eh,  R.  O.  P.? 


Will  Be  Leading  Lady  for  Herbert 
Rawlinson  in  "The  Dragnet" 
Now  in  Making 


They  say  there's  nothing  to  that  being 
in  the  "Loop" — and  lo  and  behold,  here's 
our  old  pal,  E.  A.  "Bill"  Hamburg  back 
again  with  us,  located  on  the  west  band 
of  the  city  belt,  102  N.  Fifth  Avenue. 


At  last  "Doug"  Fairbanks  has  a  rival, 
and  an  exhib  at  that.  Harry  Miller's 
new  photos  show  him  doing  his  "leap  of 
death"  from  the  heights  of  Stand  Rock. 
Dells  of  the  Wisconsin  River. 


Edw.  De  Berri,  of  the  De  Berri  Scenic 
Co.,  is  carrying  around  one  of  those 
"regular"  prosperity  smiles  these  days. 
His  concern  installed  a  Da-Lite  screen 
in  Ascher's  Oakland  Square  Theatre 
August  20,  which  is  reported  as  being 
the  largest  projection  screen  in  the  city. 


With  the  announcement  that  Herbert 
Rawlinson  has  begun  work  on  "The 
Dragnet"  at  Bluebird's  West  Coast  stu- 
dios comes  the  statement  that  Mary 
MacDonald  will  be  the  leading  lady  of 
Director  Elmer  Clifton's  company. 

The  name  of  Mary  MacDonald  has 
figured  very  prominently  in  Bluebird 
films  since  Lois  Weber  discovered  a 
young  lady  of  that  name,  and  created 
her  as  a  star  in  "Shoes"  (who  has  now 
gone  elsewhere).  Mary  MacLaren  was 
the  name  applied  to  Mary  MacDonald 
as  a  Bluebird  star,  and  "Mary  Mac- 
Laren" remains  as  a  Bluebird  asset  that 
is  being  legally  protected.  It  is  hinted 
by  Bluebird  officials  that  Mary  Mac- 
Donald, leading  lady  for  Herbert  Raw- 
linson, may  eventually  be  advertised  as 
Mary  MacLaren. 


L.  ROSENBLUH  HEADS  STANDARD  PICTURES 

UNDER  FOX  BANNER  THROUGHOUT  EAST 

Re-enters  Distribution  After  Absence  Which  Started  with  Disposition 
of  Greater  New  York  Rental  Co. ;  Open  Offices  at  130  W.  46th  St. 


With  the  announcement  by  the  Fox 
Film  Corporation  of  the  inauguration  of 
Standard  Pictures,  comes  the  further 
news  that  the  chief  executive  for  their 
distribution  in  the  East  will  be  Louis 
Rosenbluh,  well-known  in  film  circles 
throughout  the  country,  and  particularly 
in  the  New  York  territory,  where  he  has 
for  years  been  active  in  the  trade. 

Mr.  Rosenbluh's  re-entry  in  the  field 
of  film  distribution  brings  back  into  the 
fold  one  of  the  strongest  personalities 
in  the  industry,  as  well  as  it  recalls  to 
the  trade  a  career  notable  for  its  spec- 
tacular features.  Ten  years  ago,  Mr. 
Rosenbluh,  in  cooperation  with  William 
Fox,  entered  the  exchange  business  with 
their  Greater  New  York  Rental  Com- 
pany on  Fourteenth  street. 

Patents  Case  Recalled 

At  the  height  of  its  success,  came 
complications  with  the  Motion  Picture 
Patents  Company,  and  there  ensued  a 
long  controversy  in  the  United  States 
Courts.  To  the  credit  oi  the  Greater 
New  York  Film  Rental  Company  came 
a  striking  victory  over  the  Patents  Com- 
pany, which,  as  every  exhibitor  knows, 
has  made  the  film  rental  situation  easier 
for  the  exhibitor. 

Recently  the  Greater  New  York  Film 
Rental  Company  was  sold. 

Mr.  Rosenbluh  has  looked  carefully 
over  the  film  manufacturing  market  for 
the  organization,  which  he  believed  was 
producing  the  class  and  type  of  pictures 
that  the  exhibitor  demands.  He  found 
his  haven  in  Standard  Pictures  under  the 
banner  of  Fox  Film  Corporation. 

Describes  Situation 

Mr.  Rosenbluh  describes  the  situation 
as  follows:    "Not  until  I  viewed  the  first 


Standard  Picture  on  the  screen  did  I  de- 
cide that  I  had  found  films  that  were 
worth  my  conscientious  recommenda- 
tion, and  which  would  retain  for  me  the 
confidence  which  my  customers  have  al- 
ways had  in  any  product  I  recommended 
to  them.  Apart  from  that,  as  a  pure 
proposition  of  dollars  and  cents,  Stand- 
ard Pictures  are  the  first  proposition  I 
saw  that  merited  unquestionably  the  ef- 
fort that  1  intend  to  put  into  them." 

Mr.  Rosenbluh  now  is  busy  with  his 
staff,  getting  into  shape  a  home  befitting 
this  high  opinion  of  Standard  Pictures. 
These  quarters  will  occupy  the  seventh 
floor  of  130  West  Forty-sixth  street. 


EXHIBITORS  HERALD 


35 


CALENDAR  OF  FEATURE  RELEASES 


ARTCRAFT  PICTURES 

May — "A  Romance  of  the  Redwoods,"  five  reels,  with  Mary  Pickford. 

June — "Wild  and  Woolly,"  five  reels,  with  Douglas  Fairbanks. 

July — "The  Little  American,"  six  reels,  with  Mary  Pickford. 

Aug.  12 — -"Seven  Keys  to  Baldpate,"  five  reels,  with  George  M.  Cohan. 

Aug.  26 — "Down  to  Earth,"  five  reels,  with  Douglas  Fairbanks. 

Sept.  3 — "Rebecca  of  Sunnybrook  Farm,"  five  reels,  with  Mary  Pickford. 

Sept.  10 — -"Barbary  Sheep,"  five  reels,  with  Elsie  Ferguson. 

ART  DRAMAS,  INC. 

June  25 — Erbograph,  "The  Road  Between,"  five  reels. 

July    2— U.  S.,  "The  Peddler,"  five  reels. 

July    9 — Van  Dyke,  "Miss  Deception,"  five  reels. 

July  31 — Apollo,   "When   You  and  I   Were  Young."  five   reels,  with  Alma 
Hanlon. 

Aug.    7 — Horsley,  "Eye  of  Envy,"  five  reels,  with  Crane  Wilbur. 
Aug.  13 — U.  S.  "Think  It  Over,"  five  reels,  with  Catherine  Calvert. 
Aug.  27 — Erbograph,  "The  Little  Samaritan,"  five  reels,  with  Marian  Swayne. 
Sept.    3 — U.  S.,    Behind  the  Mask,"  five  reels,  with  Catherine  Calvert. 
Sept.  10 — Horsley.  "Blood  of  His  Fathers,"  five  reels   with  Crane  Wilbur. 
Sept.  17 — Van  Dyke,  "Peg  o'  the  Sea,"  five  reels,  with  Jean  Sothern. 

BLUEBIRD  PHOTOPLAYS 

June  11 — "A  Doll's  House,"  five  reels,  with  Dorothy  Phillips. 
June  IS — "A  Little  Orphan."  five  reels,  with  Ella  Hall. 
June  25 — "A  Kentucky  Cinderella,"  with  Ruth  Clifford  and  Rupert  Julian. 
July     2 — "Fires  of  Rebellion,"  five  reels,  with  Dorothy  Phillips. 
July     9 — "The  Car  of  Chance,"  five  reels,  with  Franklyn  Farnum. 
July   16 — "The  Greater  Law,"  five  reels,  with  Myrtle  Gonzales  and  George 
Hernandez. 

July   23 — "The  Rescue,"  five  reels,  with  Dorothy  Phillips. 
July   30 — "The  Little  Terror."  five  reels,  with  Violet  Mersereau. 
Aug.    6 — "The  Clean-Up, "  five  reels,  with  Franklyn  Farnum  and  Brownie 
Vernon. 

Aug.  13 — "The  Show  Down,"  five  reels,  with  Myrtle  Gonzales  and  George 
Hernandez. 

Aug. .20 — "Mr.  Opp,"  five  reels,  with  Neva  Gerber  and  Arthur  Hoyt. 
Aug.  27 — "The  Charmer."  five  reels,  with  Ella  Hall. 
Sept.    3 — "Triumph,"  five  reels,  with  Dorothy  Phillips. 

Sept.    3 — "Mother  o'  Mine,"  five  reels,  with  Rupert  Julian  and  Ruth  Clifford. 
Sept.  10 — "A  Stormy  Knight,"  five  reels,  with  Franklyn  Farnum  and  Brownie 
Vernon. 

Sept.  IT — "The  Mysterious  Mr.  Tiller,"  five  reels,  with  Ruth  Clilford  and  Ru- 
pert Julian. 

Sept.  24 — "Flirting  With  Fate,"  five  reels,  with  Brownie  Vernon  and  Herbert 
Rawiinson. 

BUTTERFLY  PHOTOPLAYS 

June  Is — "The  Fire  of  Youth,"  five  reels,  with  Jack  Mulhall. 

June  25 — "Man  and  Beast,"  five  reels,  with  Eileen  Sedgwick.  " 
July     2 — "The  Plow  Woman,"  five  reels. 

July     9 — -"The  Reed  Case,"  five  reels,  with  Allen  Holubar  and  Louise  Lovely. 

July  16 — "High  Speed,"  five  reels,  with  Jack  Mulhall. 

July  23 — "The  Double  Standard,"  five  reels,  with  Roy  Stewart. 

July  30 — "A  Wife  on  Trial,"  five  reels,  with  Mignon  Anderson. 

Aug.    6 — "Follow  the  Girl,"  five  reels,  with  Ruth  Stonehouse. 

Aug.  13 — "Midnight  Man,"  five  reels,  with  Jack  Mulhall. 

Aug.  20 — "The  Lair  of  the  Wolf,"  five  reels,  with  Gretchen  Lederer. 

Aug.  27 — "Straight  Shooting,"  five  reels,  with  Harry  Carey  and  Molly  Malone. 

Sept.    3 — "Who  Was  the  Other  Man?"  five  reels,  with  Francis  Ford. 


FOX  FILM  CORPORATION 

June  10 — "The  Broadway  Sport,"  five  reels,  with  Stuart  Holmes. 

June  17 — "Wrath  of  Love,"  five  reels,  with  Virginia  Pearson. 

June  24 — "Some  Bov,"  five  reels,  with  George  Walsh. 

July     1 — "When  a  Man  Sees  Red,"  five  reels,  with  William  Farnum. 

July     1 — "The  Siren,"  five  reels,  with  Valeska  Suratt. 

July     S — "The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 

July   15 — "Two  Little  Imps,"  five  reels,  with  Katherine  and  Jane  Lee. 

July  22 — "To  Honor  and  Obey,"  five  reels,  with  Gladys  Brockwell. 

July   22 — "The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 

July  29 — "Wife  Number  Two,"  five  reels,  with  Valeska  Suratt. 

Aug.     4 — "Wrath  of  Love,"  five  reels,  with  Virginia  Pearson. 

Aug.   11 — "Durand  of  the  Bad  Lands,"  five  reels,  with  Dustin  Farnum. 

Aug.   IS — "The  Soul  of  Satan,"  five  reels,  with  Gladys  Brockwell. 

Sept     2 — "Betrayed,"  five  reels,  with  Miriam  Cooper. 

Sept.    9 — "When  False  Tongues  Speak."  five  reels,  with  Virginia  Pearson 

Sept.  16 — "The  Yankee  Way,"  five  reels,  with  (ieorge  Walsh. 

Sept.  23 — "North  of  Fifty-three,"  five  reels,  with  Dustin  Farnum. 

FOX  FILM  COMEDIES 

May     7 — "His  Smashing  Career,"  two  reels,  with  B ill i e  Ritchie. 
May   14 — "A  Roman  Cowboy,"  two  reels,  with  Tom  Mix. 
May  2S — "Suds  of  Love,"  two  reels,  with  Hank  Mann. 

GOLDWYN  PICTURES  CORPORATION 

Jept.    9 — "Polly  of  the  Circus,"  six  reels,  with  Mae  Marsh. 
Sept.  16 — "Baby  Mine,"  six  reels,  with  Madge  Kennedy. 

KLEINE-EDISON-SELIG-ESSANAY 

lune  11 — Selig,  "A  Brass  Monkey,"  Hovt  C,  two  reels, 
lune  11 — Essanay,  "Filling  His  Own  Shoes,"  five  reels,  with  Bryant  W 
burn. 


June 

June 
June 

June 

June 
June 

July 

July 

July 

Jlllv 

July 

July 
July 

Tulv 
July 
July- 
July 
Aug. 

Aug. 
Aug. 
Aug. 

Aug. 
Aug. 

Aug. 
Aug. 
Aug. 

Aug. 

Sept. 

Sept. 
Sept. 
Sept. 
Sept. 
Sept. 
Oct. 


June 
June 
June 
Julv 

T  Un- 
I^V 

July 
July 
Aug. 
Aug. 
Aug. 
Sept. 
Sept. 
Sept. 

Sept. 


"Do  Children  Count?"  series,  two 


five  reels,  with  Jack  Gardner. 
"Do  Children  Count?"  series, 


series,  two 


13 — Essanay,  "Steps  to  Somewhere,' 
reels,  with  Mary  McAlister. 

15 —  Essanay,  "Land  of  Long  Shadows," 
20 — Essanay,  "The  Wonderful  Event," 

two  reels,  with  Mary  McAlister. 
25 — Edison,  "The  Ghost  of  Old  Morro,"  five  reels,  with  Mabel  Trunnelle 

and  Robert  Conness. 
25 — Selig,  "A  Day  and  a  Night,"  Hoyt  C.  two  reels. 

27 — Essanay,  "The  Yellow  Umbrella,"  "Do  Children  Count?"  series, 
two  reels,  with  Marv  McAlister. 

2 —  Essanay,   "The  Man  Who   Was  Afraid,"   five  reels,  with  Bryant 

Washburn. 

4 — Essanay,  "A  Place  in  the  Sun."  "Do  Children  Count? 

reels,  with  Mary  McAlister. 
9— Selig,  "A  Rag  Baby,"  Hoyt  C,  two  reels. 

9 — Edison,  "Light  in  Darkness,"  five  reels,  with  Shirley  Mason. 
11 — Essanay,  "Where  Is  My  Mother?"  "Do  Children  Count"  series,  two 
reels,  with  Mary  McAlister. 

16 —  Essanay,  "Range  Boss,"  five  reels,  with  Jack  Gardner. 

IS — Essanay,  "When  Sorrows  Weep,"  "Do  Children  Count?"  series,  two 

reels,  with  Mary  McAlister. 
23 — Essanay,  "The  Golden  Idiot,"  five  reels,  with  Bryant  Washburn. 

23 —  Selig,  "A  Runaway  Colt,"  two  reels,  Hoyt  C. 

25 — Essanay,  "The  Uneven  Road,"  "Do  Children  Count?"  series,  two 

reels,  with  Mary  McAlister. 
30 — Edison,  "One  Touch  of  Nature."  five  reels,  with  John  J.  McGraw. 
1 — Essanay,  "The  Season  of  Childhood,"  "Do  Children  Count?"  series. 

two  reels,  with  Mary  McAlister. 
6 — Selig,  "A  Dog  in  the  Manger,"  two  reels,  Hoyt  C. 
6 — Essanay,  "Skinner's  Baby,"  five  reels,  with  Bryant  Washburn. 
8 — Essanay,  "The  Little  White  Girl,"  "Do  Children  Count?"  series, 
two  reels,  with  Mary  McAlister. 
13 — Selig,  "The  Barker,"  five  reels,  with  Lew  Fields. 
15 — Essanay,  "The  Bridge  of  Fancy,"  "Do  Children  Count?"  series,  two 

reels,  with  Mary  McAlister. 
20 — Essanay,  "Open  Places,"  five  reels,  with  Jack  Gardner. 
20 — Selig,  "A  Trip  to  Chinatown,"  two  reel  Hoyt  C. 
22 — Essanay,  "The  Kingdom  of  Hope,"  "Do  Children  Count?"  series, 

two  reels,  with  Alary  McAlister. 
27 — Edison,   "The  Lady  of  the  Photograph,"  five  reels,  with  Shirlev 
Mason. 

3 —  Essanay,   "Efficiency   Edgar's   Courtship,"   five  reels,   with  Tavlor 

Holmes. 

3— Selig,  "A  Midnight  Bell,"  two  reel  Hoyt  C. 

10 —  Essanay,  "Pants,"  five  reels,  with  Mary  McAlister. 

17 —  Edison,  "The  Awakening  of  Ruth,"  five  reels,  with  Shirley  Mason. 
17 — Selig,  "A  Contented  Woman,"  two  reel  Hoyt  C. 

24 —  Essanay.  "Men  of  the  Desert,"  five  reels,  with  Jack  Gardner. 
1 — Selig,  "A  Bear  Fact,"  two  reel  Hoyt. 

METRO  PICTURE  CORPORATION 

11 —  Yorke,  "The  Haunted  Pajamas,"  five  reels,  with  Harold  Lockwood. 

15 —  "The  Greatest  Power,"  five  reels,  with  Ethel  Barrymore. 

25 —  "Aladdin's  Other  Lamp,"  five  reels,  with  Viola  Dana. 

2 —  "The  Trail  of  the  Shadow,"  five  reels,  with  Emmy  Wehlen. 

9 — "Peggy,  the  Will,  o'  the  Wisp,"  five  reels,  with  Mabel  Taliaferro. 

16 —  Yorke,  "The  Secret  Spring,"  five  reels,  with  Harold  Lockwood. 

23 —  "The  Belle  of  the  Season,"  five  reels,  with  Emmy  Wehlen. 
30 — "Miss  Robinson  Cruso,"  five  reels,  with  Emmy  Wehlen. 

6 — "The  Jury  of  Fate,"  five  reels,  with  Mabel  Taliaferro. 
13 — "The  Girl  Without  a  Soul,"  five  reels,  with  Viola  Dana. 
27 — "To  the  Death,"  five  reels,  with  Mme.  Petrova. 

3 —  Yorke,  "L'nder  Handicap,"  five  reels,  with  Harold  Lockwood. 
10 — "The  Lifted  Veil,"  five  reels  with  Ethel  Barrymore. 

17 —  "Their  Compact,"  five  reels,  with  Francis  X.  Bushman  and  Beverly 

Bayne. 

24 —  "The  Silence  Sellers,"  five  reels,  with  Mme.  Petrova. 


MUTUAL  STAR  FEATURES 

June  11 — American,  "Periwinkle,"  five  reels,  with  Mary  Miles  Minter. 
June  13 — Powell,   "The   Dazzling  Miss  Davison,"  five  reels,   with  Marjofie 
Rambeau. 

June  IS — Horkheimer,  "A  Bit  ef  Kindling,"  five  reels,  with  Jackie  Saunders. 
July   25 — American,  "The  Upper  Crust,"  five  reels,  with  Gail  Kane. 
July     2 — -American,  "The  Masked  Heart,"  five  reels,  with  William  Russell. 
July     9 — Powell,  "Mary  Moreland,"  five  reels,  with  Marjorie  Rambeau. 
July   16 — Horkheimer.  "Betty  Be  Good,"  five  reels,  with  Jackie  Saunders. 
July   23 — American,  "Melissa  of  the  Hills,"  five  reels,  with  Mary  Miles  Mintet. 
July   30 — American,  "Pride  and  the  Man,"  five  reels,  with  William  Russell. 
Aug.    6 — American,  "Souls  in  Pawn,"  five  reels,  with  Gail  Kane. 
Aug.  13 — Horkheimer,  "Bab  the  Fixer,"  five  reels,  with  Jackie  Saunders. 
Sept.    3 — American,  "Charity  Castle,"  five  reels,  with  Mary  Miles  Minter. 
Sept.    3 — Empire,  "Reputation,"  five  reels,  with  Edna  Goodrich. 
Sept.  10 — American,  "The  Bride's  Silence,"  five  reels,  with  Gail  Kane. 
Sept.  10 — Empire,  "Outcast,"  five  reels  with  Ann  Murdock. 
Sept.  17 — American.  "The  Rainbow  Girl,"  five  reels  with  Juliette  Day. 
Sept.  IT — Fischer,  "The  Girl  Who  Couldn't  Grow  Up,"  five  reels  with  Mar- 
garita Fischer. 

Sept.  24 — American,  "Sands  of  Sacrifice."  five  reels,  with  William  Russell, 
^cpt.  24 — Empire,  "The  Runaway,**  five  reels,  with  Julia  Sanderson. 

PARAMOUNT  PICTURE  CORPORATION 

Uine    7 — Morosco,  "Giving  Becky  a  Chance,"  five  reels,  with  Vivian  Martin. 
June  11 — Lasky,  "The  Jaguar's  Claw,"  five  reels,  with  Sessue  Hayakawa. 
June  11 — Lasky,  "The  Inner  Shrine,"  five  reels,  with  Margaret  Illington. 
June  IS — Pallas,  "A  Roadside  Impresario,"  five  reels,  with  George  Beoaxi. 
June  21 — Pallas,  "Heir  of  the  Ages,"  five  reels,  with  House  Peters. 
June  25 — Lasky,  "Her  Strange  Wedding,"  five  reels,  with  Fannie  Ward. 
June  28 — Famous  Players,  "The  Little  Boy  Scout,"  five  reels,  with  Ann  Pen- 
nington. 


36 


EXHIBITORS  HERALD 


July     2 — Famous  Players,  "At  First  Sight,"  five  reels,  with  Mae  Murray. 
July   5 — Morosco,  "Big  Timber,"  five  reels,  with  Kathlyn  Williams  and  Wal- 
lace Reid. 

July     9 — Famous  Players,  "The  Love  That  Lives,"  five  reels,  with  Pauline 
Frederick. 

July   12 — Lasky,  "Forbidden  Paths,"  five  reels,  with  Vivian  Martin  and  Ses- 
sue  Hayakawa. 

July   16 — Lasky,  "What  Money  Can't  Buy,"  five  reels,  with  Pickford,  Huff 
and  Roberts. 

July   19 — -Morosco,  "Cook  of  Canyon  Camp,"  five  reels,  with  George  Beban. 
July   23 — Famous  Players,  "The  Long  Trail,"  five  reels,  with  Lou  Tellegen. 
July   26 — Lasky,  "The  Squaw  Man's  Son,"  five  reels,  with  Wallace  Reid  and 
Anita  King. 

July   30 — Lasky,  "The  Crystal  Gazer,"  five  reels,  with  Fannie  Ward. 

Aug.    2 — Pallas,  "A  Kiss  for  Susie,"  five  reels,  with  Vivian  Martin. 

Aug.    5 — "The  Amazons,"  five  reels,  with  Marguerite  Clark. 

Aug.    5 — "The  Varmint,"  five  reels,  with  Jack  Pickford  and  Louise  Huff. 

Aug.  12 — "The  Law  of  the  Land,"  five  reels,  with  Mme.  Petrova. 

Aug.  19 — "The  Mysterious  Miss  Terry,"  five  reels,  with  Billie  Burke. 

Aug.  19 — "Hashimura  Togo,"  five  reels,  with  Sessue  Hayakawa. 

Aug.  26 — "Little  Miss  Optimist,"  five  reels,  with  Vivian  Martin. 

Sept.    3 — "Lost  in  Transit,"  five  reels,  with  George  Beban. 

Sept.  10 — "The  Hostage,"  five  reels,  with  Wallace  Reid. 

Sept.  10 — "On  the  Level,"  five  reels,  with  Fannie  Ward. 

Sept.  17 — "Exile,"  five  reels,  with  Mine.  Petrova. 

Sept.  17 — "Double-Crossed,"  five  reels,  with  Pauline  Frederick. 

Sept.  24 — "Bob's  Diary,"  five  reels,  with  Marguerite  Clark. 

PARAMOUNT  COMEDIES 

June  11 — Black  Diamond,  "Her  Fractured  Voice." 

June  18 — Klever,  "Commuting." 

June  25 — Black  Diamond,  "Auto  Intoxication." 

July     2 — Klever,  "Oh,  Pop." 

July     9 — Black  Diamond,  "Wits  and  Fits." 

July   16 — Klever,  "The  Wrong  Mr.  Fox." 

July   23 — Black  Diamond,  "The  Rejuvenation." 

July  30 — Klever,  "Motorboating." 

Aug.    6 — Black  Diamond,  "Susie  the  Sleepwalker." 

Aug.  13 — Klever,  "Summer  Boarding." 

Aug.  20 — Klever,  "Egged  On." 

PARAMOUNT  TRAVELOG 

June  11 — Bread-Lines  in  Orient  and  Occident. 

June  IS — Fruitful  Florida. 

June  25 — Palm  Beach  and  Miami. 

July     2 — How  California  Harvests  Wheat. 

July     9 — In  the  High  Sierras. 

July   16 — An   Oregonian  Niagara. 

July   23 — Catching  and  Canning  Oregon  Salmon. 

July   30 — To  the  Summit  of  Mount  Hood. 

Aug.    6 — Geysers  of  the  Yellowstone. 

Aug.  13 — Wonders  of  Yellowstone. 

Aug.  20 — Tropical  Nassau. 

Aug.  27 — Madrid  to  Madiera. 

Sept.    3 — Norway. 

Sept.  10 — Honk  Kong  and  the  Pearl  River. 
Sept.  17 — Canton  and  Shanghai. 
Sept.  24 — Picturesque  Pekin. 


PATHE  EXCHANGE,  INC. 

June  10 — Astra,  "Blind  Man's  Luck,"  five  reels,  with  Frank  Byrne  and  Mol- 
lie  King. 

June  17 — Thanhouser,  "Fires  of  Youth,"  five  reels,  with  Helen  Badgley  and 
Frederick  Ward. 

June  24 — Lasalida,  "When  Baby  Forgot,"  five  reels,  with  Marie  Osborne. 
July     1 — Thanhouser,  "The  Woman  in  White,"  five  reels,  with  Florence  La 
Badie. 

July     8 — Astra,  "The  Cigarette  Girl,"  five  reels,  with   Gladys  Hulette. 
July   15 — Thanhouser,  "It  Happened  to  Adele,"  five  reels,  with  Gladys  Leslie. 
July   22 — Astra,  "The  Last  of  the  Carnabys,"  five  reels  with  Gladys  Hulette. 
July   29 — Astra,  "The  On-the-Square  Girl,"  five  reels,  with  Mollie  King. 
Aug.    5 — Lasalida,  "Captain  Kiddo,"  five  reels,  with  Marie  Osborne. 
Aug.  12 — Astra,  "The  Streets  of  Illusion,"  five  reels,  with  Gladys  Hulette. 
Aug.  19 — Astra,  "Miss  Nobody,"  five  reels,  with  Gladys  Hulette. 
Aug.  26 — Hepworth,   "Iris,"  five  reels,  with  Alma  Taylor. 
Sept.    2 — Lasalida,  "Tears  and  Smiles,"  five  reels,  with  Marie  Osborne. 

SELZNICK  PICTURES 

"The  Law  of  Compensation,"  D.,  seven  reels,  with  Norma  Talmadge. 

"The  Silent  Master,"  D.,  seven  reels,  with  Robert  Warwick. 

"The  Lone  Wolf,"  five  reels,  with  Hazel  Dawn  and  Bert  Lytell. 

"Poppy,"  five  reels,  with  Norma  Talmadge. 

"A  Modern  Othello,"  five  reels,  with  Robert  Warwick. 

"The  Moth,"  five  reels,  with  Norma  Talmadge. 

"The  Lesson,"  five  reels,  with  Constance  Talmadge. 

TRIANGLE  FILM  CORPORATION 

KAY  BEE-INCE 

June  10 — "The  Girl  Glory,"  five  reels,  with  Enid  Bennett. 
June  10 — "Love  or  Justice,"  five  reels,  with   Louise  Glaum. 
June  17 — "Her  Excellency,  the  Governor,"  five  reels,  with  Wilfred  Lucas. 
June  17 — "Paws  of  the  Bear,"  five  reels,  with  William  Desmond. 
June  24 — -"Madcap  Madge,"  five  reels,  with  Olive  Thomas. 
June  24 — "The  Clodhopper,"  five  reels,  with  Charles  Ray. 
July     1 — "The  Flame  of  the  Yukon,"  five  reels,  with  Dorothy  Dalton. 
July     1 — "The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 
July     8 — "A  Strange  Transgressor,"  five  reels,  with  Louise  Glaum. 
July     8 — "Time  Clock  and  Diamonds,"  five  reels,  with  William  Desmond. 
July   15 — "A  Successful  Failure,"  five  reels,  with  Jack  Devereaux  and  Wini- 
fred Allen. 

July    15 — "The  Mother  Instinct,"  five  reels,  with  Enid  Bennett. 
July   22 — "Sudden  Jim,"  five  reels,  with  Charles  Ray. 

July   22 — "In  Slumberland."  five  reels,  with  Thelma  Salter  and  Georgie  Stone 

July  29 — "The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 

July   29 — "Borrowed  Plumage,"  five  reels,  with  Bessie  Barriscale. 

Aug.  5 — "The  Food  Gamblers,"  five  reels,  with  Elda  Miller. 


Aug.  5 — "An  Even  Break,"  five  reels,  with  Olive  Thomas. 
Aug.  12 — "Master  of  His  Home,"  five  reels,  with  William  Desmond. 
Aug.  12 — "Golden  Rule  Kate  "  five  reels,  with  Louise  Glaum. 
Aug.  19 — "Wee  Lady  Betty,    five  reels,  with  Bessie  Love. 
Aug.  19 — "They're  Off,"  rive  reels,  with  Enid  Bennett. 
Aug.  26 — "Wooden  Shoes,"  five  reels,  with  Bessie  Barriscale. 
Aug.  26 — "The  Jinx  Jumper,"  five  reels,  with  J.  Devereaux  and  Vera  Searl. 
Sept.    2 — "Ten  of  Diamonds,"  five  reels,  with  Dorothy  Dalton. 
Sept.    2 — "The  Man  Hater,"  five  reels,  with  Winifred  Allen. 
Sept.    9 — "Idolaters,"  five  reels,  with  Louise  Glaum. 
Sept.    9 — "Polly  Ann,"  five  reels,  with  Bessie  Love. 
Sept.  16 — "Mountain  Dew,"  five  reels,  with  Margery  Wilson. 
Sept.  16 — "The  Haunted  House,"  five  reels,  with  Dick  Rossen  and  Winifred 
Allen. 

Sept.  23 — "Flying  Colors,"  five  reels,  with  William  Desmond. 
Sept.  23 — "Devil  Dodger,"  five  reels,  with  Roy  Stewart. 


TRIANGLE  COMEDIES 

June  10 — "Wheels  and  Woe,"  one  reel. 

June  10 — "His  Marriage  Failure."  one  reel. 

June  17 — "Their  Weak  Moments,"  one  reel. 

June  17 — "His  Speedy  Finish,"  one  reel. 

June  24 — "His  Bitter  Fate,"  one  reel. 

June  24 — "Dad's  Downfall,"  one  reel. 

July     1 — "A  Janitor's  Vengeance,"  one  reel. 

July     1 — "Aired  in  Court,"  one  reel. 

July     8 — "His  Thankless  Job,"  one  reel. 

July   15 — "His  Sudden  Rival,"  one  reel. 

July   15 — "The  House  of  Scandal,"  one  reel. 

July   22 — "His  Fatal  Move,"  one  reel. 

July   22 — "An  Innocent  Villain,"  one  reel. 

July   29 — "Sole  Mates,"  one  reel. 

July   29 — "His  Widow's  Might,"  one  reel. 

Sept.    2 — "A  Fallen  Star,"  one  reel. 

Sept.    2— "His  Foot-Hill   Folly,'-  one  reel. 

Sept.    9 — "A  Dark  Room  Secret,"  one  reel. 

Sept.    9 — "A  Warm  Reception,"  one  reel. 

Sept.  16 — "His  Baby  Doll,"  one  reel. 

Sept.  16 — "His  Unconscious  Conscience,"  one  reel. 

Sept.  23 — "His  Taking  Ways,"  one  reel. 

Sept.  23 — "Her  Fickle  Fortune,"  one  reel. 

KEYSTONE  COMEDIES 

Aug.  5 — "His   Uncle    Dudley,"  two   reels,   with   Harry    Booker   and  Polly 
Moran. 

Aug.  12 — "Lost — A  Cook,"  two  reels,  with  Mack  Swain  and  Ethel  Teare. 
Aug.  19 — "The  Pawnbroker's  Heart,"  two  reels,  with  Caroline  Rankin  and 
Chester  Conklin. 

Aug.  26 — "Two  Crooks,"  two  reels,  with  Harry  Gribbon  and  Bobby  Dunn. 
Sept.    2 — "A  Shanghaied  Jonah,"  two  reels,  with  Billy  Armstrong. 
Sept.    9 — "His  Precious  Life,"  two  reels,  with  Charles  Murray. 
Sept.  16 — "Hula  Hula  Land,"  two  reels,  with  Billy  Armstrong. 
Sept.  23 — "The  Late  Lamented,"  two  reels,  with  George  Binss. 


GREATER  VITAGRAPH-V-L-S-E 

June  18 — "The  Maelstrom,"  five  reels,  with  Earle  Williams  and  Dorothy 
Kelly. 

June  25 — "A  Son  of  the  Hills,"  five  reels,  with  Belle  Bruce  and  Antonio 

Moreno. 

July     2 — "Caste  "  five  reels,  with  Peggy  Hyland. 

July     9 — "The  Message  of  the  Mouse,"  five  reels,  with  Anita  Stewart. 
July  6 — "The  Stolen  Treaty,"  five  reels,  with  Earle  Williams  and  Corinne 
Griffith. 

July   23 — "Richard  the  Brazen,"  five  reels,  with  Alice  Joyce  and  Harry  Morey. 
July   30 — "By  Right  of  Possession,"  five  reels,  with  Antonio   Moreno  and 
Mary  Anderson. 

Aug.  6 — "The  Second  Mrs.  Tanqueray,"  five  reels,  with  Sir  George  Alex- 
ander and  Hilda  Moore. 

Aug.  13 — "Mary  Jane's  Pa,"  five  reels,  with  Marc  MacDermott  and  Mildred 
Manning. 

Aug.  20 — "Transgression,"  five  reels,  with  Earle  Williams. 
Aug.  27 — "The  Divorcee,"  five  reels,  with  Mary  Anderson. 
Sept.    3 — "Soldiers  of  Chance/'  five   reels,  with   Evart  Overton  and  Julia 
Swayne  Gordon. 

Sept.  10 — "An    Alabaster    Box,"   five   reels,    with    Alice    Joyce    and  Marc 
Mac  Dermott. 

Sept.  17 — "For  France,"  five  reels,  with  Edward  Earle  and  Betty  Howe. 
Sept.  24 — "Sunlight's  Last  Raid,"  five  reels,  with  Mary  Anderson. 


WORLD  FILM  CORPORATION  PROGRAM 

June  11 — "The  False  Friend,"  five  reels,  with  Gail  Kane  and  Robert  Warwick. 
June  18 — "The  Stolen  Paradise,"  five  reels,  with  Ethel  Clayton. 
June  25 — "The  Divorce  Game,"  five  reels,  with  Alice  Brady. 
July     2 — "The  Price  of  Pride,"  five  reels,  with  Carlyle  Blackwell  and  June 
Elvidge. 

July     9 — "The  Brand  of  Satan,"  five  reels,  with  Montagu  Love,  Gerda  Holmes 

and  Evelyn  Greeley. 
July   16 — "The  Beloved  Adventuress,"  five  reels,  with  Kitty  Gordon. 
July   23 — "A  Self-Made  Widow,"  five  reels,  with  Alice  Brady. 
July   30 — "The  Iron  Ring,"  five  reels,  with  Arthur  Ashley,  Gerda  Holmes  and 

Edward  Langford. 

Aug.    6 — "Youth,"  five  reels,  with  Carlyle  Blackwell  and  June  Elvidge. 
Aug.  13 — "Souls  Adrift,"  five  reels,  with  Ethel  Clayton. 
Aug.  20 — "The  Little  Duchess,"  five  reels,  with  Madge  Evans. 
Aug.  27 — "The  Guardian,"  five  reels,  with  June  Elvidge,  Montagu  Love  and 
Arthur  Ashley. 

Sept.    3 — "The  Marriage  Market,"  five  reels,  with  Carlyle  Blackwell,  June  El- 
vidge and  Arthur  Ashley. 
Sept.  10 — "Betsy  Ross,"  five  reels,  with  Alice  Brady. 
Sept.  17 — "Creeping  Tides,"  five  reels,  with  Alexandra  Carlisle. 
Sept.  24 — "The  Woman  Beneath,"  five  reels,  with  Ethel  Clayton. 


SERIALS 

Vitagraph,  "The  Secret  Kingdom." 
Signal,  "The  Railroad  Raiders." 
Universal,  "The  Gray  Ghost." 
Pathe,  "The  Neglected  Wives." 
Pathe,  "The  Fatal  Ring." 
Pathe,  "The  Seven  Pearls." 


EXHIBITORS  HERALD 


37 


State  Rights  and  Special  Productions 


A  Complete  Index  to  Independent  Film  Productions 


A  KAY  COMPANY 
"Golden  Spoon  Mary,"  C,  1,000. 

ANTI-VICE  FILM  COMPANY 
I  "Is  Any  Girl  Safe?"  five  reels. 

ARGOSY  FILMS.  INC. 
"Where  D'ye  Get  That  Stuff?"  five  reels. 
"The  Celebrated  Stielow  Case,"  five  reels. 
"Absinthe,"  five  reels,  with  King  Baggott. 

ARIZONA  FILM  CORPORATION 
I  "Should  She  Obey?"  six  reels,  with  Billie  West. 

ARROW  FILM  CORPORATION 
"The  Deemster,"  nine  reels,  with  Derwent  Hall  Caine. 

AUTHORS  FILM  COMPANY 
Aug.  14 — "Madame  Sherry,"  five  reels,  with  Gertrude  McCoy. 

GEORGE  BACKER  FILM  CORPORATION 
"The  Sin  Woman,"  with  Irene  Fenwick,  Reine  Davies  and  C.  Bruce. 

REX  BEACH  PICTURES  CORPORATION 
"The  Barrier,"  ten  reels. 

BERNSTEIN  PRODUCTIONS 
"Who  Knows,"  five  reels. 

DAVID  BERNSTEIN 
I  "Redemption,"  with  Evelyn  Nesbit  Thaw. 

BIOGRAPH  COMPANY 
"Her  Condoned  Sin,"  six  reels. 

BLUEBIRD 
"Eagle's  Wings,"  five  reels,  war  drama. 
"Even  as  You  and  I,"  five  reels,  with  Lois  Weber. 

CARDINAL  FILM  CORPORATION 
"Joan  the  Woman,"  eleven  reels,  with  Geraldine  Farrar. 

CINES  CORPORATION  OF  AMERICA 
"The  Fated  Hour,"  six  reels. 

CHRISTIE  FILM  COMPANY 
May   21— "The  Milky  Way,"  one  reel. 
May   28 — "His  Last  Pill,"  one  reel. 
June    4 — "Those  Wedding  Bells,"  one  reel. 
June  11 — "A  Lucky  Slip,"  one  reel. 
June  IS — "A  Bold,  Bad  Knight,"  one  reel. 
June  25 — "Almost  a  Scandal,"  one  reel. 

CLARIDGE  FILMS,  INCORPORATED 
"The  Birth  of  Character,"  five  reels. 
>  "The  Heart  of  New  York,"  five  reels. 

CLUNE  PRODUCTIONS 

"Raniona,"  ten  reels. 

"The  Eyes  of  the  World,"  ten  reels. 

CORONA  CINEMA  COMPANY 
!  "The  Curse  of  Eve,"  seven  reels,  with  Enid  Markey. 

COSMOFOTOFILM  COMPANY 
"The  Black  Spot,"  four  reels. 
"Incomparable  Mistress  Bellairs,"  four  reels. 
"Liberty  Hall,"  four  reels. 
.  "His  Vindication,"  five  reels. 
"Victoria  Cross,"  four  reels. 
"The  Manx-Man,"  eight  reels. 

CREATIVE  FILM  CORPORATION 
"The  Girl  Who  Didn't  Think,"  six  reels. 

CREST  PICTURE  CORPORATION 
"The  Chosen  Prince,"  eight  reels. 

DIXIE  FILM  COMPANY 

'Tempest  and  Sunshine,"  five  reels.  b  

"Just  a  Song  at  Twilight,"  five  reels. 

F.  P.  DONOVAN  PRODUCTIONS 
"Billy  Goes  to  War,"  one  reel,  with  Billy  Quirk. 
"Billy's  Day  Out,"  one  reel,  with  Billy  Quirk. 
"Billy's  Elopement,"  one  reel,  with  Billy  Quirk. 
"Billy,  the  Governess,"  one  reel,  with  Billy  Quirk. 
"Butting  In  Society,"  one  .reel,  with  Lou  Marks. 
"After  Her  Dough,"  one  reel,  with  Lou  Marks. 
"Bunked  in  Bunkerville,"  one  reel,  with  George  Ross. 
"His  Dirty  Career,"  one  reel,  with  Lou  Marks. 
"Trying  It  Twice,"  one  reel,  with  Mabel  Trinne. 
"Helen  of  Troy,"  five  reels. 

"His  Foolish  Way,"  one  reel,  with  George  Thelian. 

"At  the  Barbers'  Ball,"  two  reels,  with  Lou  Marks. 

"Was  She  to  Blame?"  two  reels. 

"In  and  Out,"  one  reel,  with  Tammany  Young. 

"His  Flying  Flivver,"  two  reels,  with  C.  J.  Van  Duesen. 

EBONY  FILM  CORPORATION  COMEDIES 
"Dat  Blackhand  Waitah  Man,"  one  reel. 
"Shine  Johnson  and  the  Rabbit's  Foot,"  one  reel. 

E.  &  R.  JUNGLE  FILMS  COMEDIES 
"Discovered,"  one  reel. 
"Napoleon's  Night  Out,"  one  reel. 
"When  Jones  Went  Wrong,"  one  reel. 


"Circus  Brides,"  one  reel. 
"Fowl  Play,"  one  reel. 
"Jungle  Rats,"  one  reel. 

"When  the  Clock  Went  Cuckoo,"  one  reel. 

E.  I.  S.  MOTION  PICTURE  CORPORATION 
"Trooper  44,"  five  reels,  with  George  Soule  Spencer  and  June  Daye. 

ENLIGHTENMENT  PHOTOPLAY  CORPORATION 
"Enlighten  Thy  Daughter,"  seven  reels. 

ESKAY  HARRIS  FEATURE  FILM  COMPANY 
"Alice  in  Wonderland,"  six  reels. 

EUGENIC  FILM  COMPANY 

"Birth,"  six  reels. 

EUROPEAN  FILM  COMPANY 
"Fighting  for  Verdun,"  five  reels. 

EXCLUSIVE  FEATURE  FILM  CORPORATION 
"Where  Is  My  Father,"  seven  reels. 

FAIRMOUNT  FILM  CORPORATION 
"Hate,"  seven  reels. 

J.  W.  FARNHAM 
"The  Awakening  of  Bess  Norton,"  five  reels. 
"Race  Suicide,"  six  reels. 

FIRST  NATIONAL  EXHIBITORS'  CIRCUIT,  INC. 
"On  Trial,"  nine  reels,  with  Sydney  Ainsworth. 

FLORA  FINCH  FILM  CORPORATION 
"War  Brides,"  C,  two  reels,  with  Flora  Finch. 

BUD  FISHER  FILM  CORPORATION 

"Cows  and  Cows." 
"Submarine  Chasers." 
"Cheese  Tamers." 
"Janitors." 

"A  Chemical  Calamity." 
"As  Prospectors." 

FRATERNITY  FILMS,  INC. 
"The  Devil's  Playground."  with  Vera  Michelena. 
"The  Witching  Hour,"  six  reels,  with  Jack  Sherrill. 
"Conquest  of  Canaan,"  five  reels. 

FOX  FILM  CORPORATION 
"The  Spy,"  six  reels,  with  Dustin  Farnum. 

"The  Honor  System,"  ten  reels,  with  Miriam  Cooper  and  R.  A.  Walsh. 
"The  Conquerer,"  with  William  Farnum. 

"Jack  and  the  Beanstalk,"  ten  reels,  with  Francis  Carpenter  and  Virginia 
Lee  Corbin. 

FRIEDER  FILM  CORPORATION 
"A  Bit  of  Heaven,"  five  reels,  with  Mary  Louise. 

FRIEDMAN  ENTERPRISES,  INC. 
"A  Mormon  Maid,"  six  reels,  with  Mae  Murray. 

FROHMAN  AMUSEMENT  CORPORATION 
"God's  Man,"  nine  reels,  with  H.  B.  Warner. 

GOLD  MEDAL  PHOTOPLAYS 
"The  Web  of  Life,"  five  reels,  with  James  Cruz. 

GRAND  FEATURE  FILM  COMPANY 
"Rex  Beach  on  the  Spanish  Main,"  five  reels. 
"Rex  Beach  in  Pirate  Haunts."  five  reels. 
"Rex  Beach  in  Footsteps  of  Capt.  Kidd,"  five  reels. 

GRAPHIC  FILM  COMPANY 
"The  Woman  and  the  Beast,"  five  reels. 

D.  W.  GRIFFITH 
"The  Birth  of  a  Nation."  nine  reels,  with  H.  B.  Walthall. 
"Intolerance,"  nine  reels,  with  Mae  Marsh. 

HANOVER  FILM  COMPANY 

"Masiste,"  six  reels. 

"How  Uncle   Sam   Prepares,"  four  reels. 

HARPER  FILM  CORPORATION 
"Civilization,"  ten  reels. 

HAWK  FILM  CORPORATION 
"Monster  of  Fate,"  five  reels. 

HERALD  FILM  CORPORATION 
"Around  the  World  in  SO  Days,"  six  reels. 

EDUCATIONAL  FILM  COMPANY 
"The  Valley  of  the  Hoh,"  one  reel. 
"The  Sheep  of  Chelan,"  one  reel. 
"High.  Low  and  the  Game."  one  reel. 
"The  Mysteries  of  Crystallization,"  one  reel. 
"The  Living  Book  of  Nature,"  one  reel. 
"Seren  of  Index,"  one  reel. 
"The  Orang  Outang,"  one  reel. 

EFFANGE  FILM  COMPANY 
"The  Marriage  Bond,"  five  reels,  with  Nat  Goodwin. 

FRANK  HALL  PRODUCTIONS 
"The  Bar  Sinister,"  nine  reels. 

"Her  Fighting  Chance,"  five  parts,  with  Jane  Grey. 


38 


EXHIBITORS  HERALD 


HILLER  AND  WILK 
"The  Battle  of  Gettysburg." 
"Wrath  of  the  Gods." 

M.  H.  HOFFMAN,  INC. ' 
"A  Trip  Through  China,"  ten  reels. 
"The  Silent  Witness,"  ten  reels. 

ILIODOR  PICTURES  CORPORATION 
"The  Fall  of  the  Romanoffs,"  eight  reels,  with  Iliodor  and  Nance  O'Neil. 

IVAN  FILM  PRODUCTIONS 
"Two  Men  and  a  Woman,"  five  reels,  with  James  Morrison. 
"One  Law  for  Both,"  twelve  reels,  with  Leah  Baird. 

JUVENILE  FILM  COMPANY 
"The  World  War  in  Kidland,"  one  reel. 
"A  Chip  Off  the  Old  Block."  one  reel. 
"Chip's  Elopement,"  one  real. 
"Chip's  Backyard  Barnstormers,"  two  reels. 
"Chip's  Rival."  one  reel. 
"For  Sale — A  Daddy,"  one  reel. 
"Chip's  Carma,"  two  reels. 
"Chip's  Movie  Company,"  one  reel. 

KEEN  CARTOON  CORPORATION  COMEDY  CARTOONS 
"Mose  Is  Cured,"  half  reel. 
"The  Old  Forty-Niner,"  half  reel. 
"Jeb  Jenkins,  the  Village  Genius,"  half  reel. 
"Jerry  McDub  Loses  His  Job,"  half  reel. 
"Henry  W.  Zippy  Buys  a  Pet  Dog,"  half  reel. 
"Zoo-Illogical  Studies,"  half  reel. 
"A  Dangerous  Girl,"  half  reel. 
"Dr.  Zippy  Opens  a  Sanitorium,"  half  reel. 
"The  Fighting  Blood  of  Jerry  McDub,"  half  reel. 

KING  BEE  COMEDIES 
"Back  Stage."  two  reels,  with  Billie  West. 
"The  Hero,"  two  reels,  with  Billie  West. 
"Doughnuts,"  two  reels,  with  Billie  West. 
"(  lipid's  Rival."  two  reels,  with  Billie  Wesl 
"The  Villian."  two  reels,  with  Billie  West. 
"The  Millionaire,"  two  reels,  with  Billie  West. 
"The  Genius,"  two  reels,  with  Billie  West. 
"The  Modiste,"  two  reels,  with  Billie  West. 

KLOTZ  AND  STREIMER,  INC. 
"Whither  Thou  Goest,"  five  reels,  with  Orrin  Johnson  and  Rhea  Mitchell. 

KULEE  FEATURES 
"Germany  on  the  Firing  Line,"  five  reels. 
"France  on  the  Firing  Line,"  six  reels. 
"The  Unborn,"  five  reels. 

LEA-BEL  COMPANY 
"Modern  Mother  Goose,"  five  reels. 
"Snow  White,"  four  reels. 

LINCOLN  CYCLE  PICTURES 
"My  Mother."  two  parts. 
"My  Father,"  two  parts. 

"Myself,"  two  parts.  • 

'"The  Call  to  Arms,"  two  parts. 

"Old  Abe,"  two  parts. 

"At  the   Slave  Auction,"  five  parts. 

"The  President's  Answer,"  two  parts. 

LINCOLN  MOTION  PICTURE  COMPANY 
"The  Realization  of  a  Negro's  Ambitions,"  two  reels. 
"Trooper  of  Troop  K,"  three  reels. 

C.  POST  MASON  ENTERPRISES 
"The  Wonder  City  of  the  World." 

MASTER  DRAMA  FEATURES,  INC. 
"Who's  Your  Neighbor?"  seven  reels,  with  Christine  Mayo. 

MILO  COMEDIES 
"Great  Danbury  Fair,"  one  reel. 
"A  Knot  That  Is  Not,"  one  reel. 
"Never  Again,"  one  reel. 
"The  Devil  In  Again,"  one  reel. 
"Gooseburg  Elopement,"  one  reel. 

MONITOR  FILM  COMPANY  COMEDIES 
"The  House  of  a  Thousand  Spooks,"  one  reel. 
"Those  False  Teeth,"  one  reel. 
"Robinson  Crusoe,"  one  reel. 

"How  Levi  Fooled  the  Folks,"  one  reel.  ' 

"Dear  Old  Dad,"  one  reel. 

"The  Ghost  of  Mooredown  Manor,"  one  reel. 

MORAL  UPLIFT  SOCIETY  OF  AMERICA 
"It  May  Be  Your  Daughter,"  five  reels. 

B.  S.  MOSS 
"The  Power  of  Evil,"  five  reels. 
"The  Girl  Who  Doesn't  Know,"  five  reels. 
"In  the  Hands  of  the  Law,"  five  reels. 
"One  Hour,"  six  reels. 

MO-TOY  COMEDIES 

"Midnight  Frolic." 

"Jimmy  Gets  the  Pennant." 

"Out  in  the  Rain." 

"A  Kitchen  Romance." 

"Mary  and  Gretel. 

"Dinkling  of  the  Circus." 

"A  Trip  to  the  Moon." 

"Goldie  Locks  and  the  Three  Bears." 

"Dolly  Doings." 

"School  Days." 

NEWFIELD'S  PRODUCING  CORPORATION 
"Alma,  Where  Do  You  Live,"  six  reels,  with  Ruth  McTammany. 

OGDEN  PICTURES  CORPORATION 
"The  Lust  of  the  Ages,"  five  reels,  with  Lillian  Walker. 


PARAGON  FILM  COMPANY 
'ilic  Whip,"  eitht  reels. 

PARALTA  PLAYS 
"A  Man's  Man,"  five  reels,  with  J.  Warren  Kerrigan. 
"Madame  Who?"  five  reels,  with  Bessie  Barriscale. 
"Rose  o'  Paradise,"  five  reels,  with  Ilessie  Barriscale. 

PATRIOT  FILM  CORPORATION 
"How  Britain  Prepared,"  eight  reels.  - 

PIONEER  FEATURE  FILM  CORPORATION 
"The  Soul  of  a  Child,"  five  reels. 

POPULAR  PICTURE  CORPORATION 

"Corruption,"  six  reels. 

PRIVATE  FEATURE  FILMS 

"Ignorance,"  six  reels. 

PUBLIC  RIGHTS  FILM  CORPORATION 
"The  Public  Be  Damned,"  five  reels,  with  Charles  Richman  and  Mary  Fulled 

RADIO  FILM  CORPORATION 
"Satan,  the  Destroyer  of  Humanity,"  seven  reels. 
"The  Spirit  of  1917,"  with  James  Harkness. 

HARRY  RAPF 
"The  Mad  Lover,"  with  Robert  Warwick. 

RAY  COMEDIES 
"Casey's  Servants,"  two  reels. 
"Casey  the  White  Wing,"  two  reels. 

SELIG  SPECIALS 
"The  Spoilers,"  eight  reels,  with  Kathlyn  Williams. 
"The  Ne'er-Do-Weli,"  eight  reels,  with  Kathlyn  Williams. 
"The  Crisis,"  seven  reels,  with  Bessie  Eyton. 

"Beware  of  Strangers,"  seven  reels,  with  Bessie  Eyton  and  Thomas  Santchi. 
"The  Garden  of  Allah,"  ten  reels,  with  Thomas  Santchi  and  Helen  Ware.t 
"Who  Shall  Take  My   Life?"  six  reels,  with   Thomas  Santchi  and  Fritzie 
Brunette. 

"The  City  of  Purple  Dreams,"  six  reels,   with   Bessie   Eyton   and  Thomas 
Santchi. 

SHERIOTT  PICTURES  CORPORATION 
"The  Black  Stork,"  five  reels. 

SHERMAN  PICTURES  CORPORATION 

"I  Believe." 

"The  Land  of  the  Rising  Sun." 

FRANK  J.  SENG 

"Parentage." 

SIGNET  FILM  CORPORATION 
"The  Masque  of  Life,"  seven  reels. 

FRED  H.  SOLOMON 
"The  Downfall  of  a  Mayor,"  eight  reels,  with  Charles  E.  Sebastian. 

SUNBEAM  MOTION  PICTURE  CORPORATION 
"Somewhere  in  Georgia  with  Ty  Cobb,"  six  reels. 

SUNSHINE  FILM  PRODUCING  COMPANY 
"What  the  World  Should  Know,"  five  reels. 

SUNSHINE  FILM  CORPORATION 
"S  O  S,"  six  reels,  with  Richard  Travers  and  William  Buckley. 

SUPERIOR  FILM  COMPANY 

"The  Faucet,"  five  reels. 
"The  Cowpuncher,"  six  reels. 

TODAY  FEATURE  FILM  CORPORATION 
"Today,"  with  Florence  Reed. 

TRIUMPH  FILM  COMPANY 
"The  Libertine,"  six  reels. 

ULTRA  PICTURES  CORPORATION 
"The  Woman  Who  Dared,"  seven  reels,  with  Beatriz  Michelena. 

UNIVERSAL 

"Idle  Wives,"  five  reels. 
"Where  Are  My  Children?"  five  reels. 
"Twenty  Thousand  Leagues  Under  the  Sea,"  ten  reels. 
"God's  Law,"  five  reels. 
"Robinson    Crusoe,"    four  reels. 
"Hell  Morgan's  Girl,"  five  reels. 

VARIETY  FILMS  CORPORATION 
"My  Country  First,"  six  reels. 
"The  Pursuing  Vengeance,"  five  reels. 

"The  Price  of  Her  Soul,"  six  reels,  with  Gladys  Brockwell. 

WARNER  BROTHERS 
"Are  Passions  Inherited?"  five  reels. 

EDWARD  WARREN  PRODUCTIONS 
"Souls  Redeemed,"  with  Sheldon  Lewis  and  Charlotte  Ives. 

WHARTON  BROTHERS,  INC. 
"The  Great  White  Trail,"  with  Doris  Kenyon. 

ELLA  WHEELER  WILCOX  FILMS 
"Meg's  Curse,"  two  reels. 
"Lais  When  Young,"  two  reels. 
"A  Married  Coquette,"  two  reels. 
"Angel  or  Demon,"  two  reels. 
"Lord  Speak  Again,"  two  reels. 
"Divorced,"  two  reels. 

WARRENTON  PHOTOPLAYS  FILM  DISTRIBUTING  CO. 
"The  Bird's  Christmas  Carol,"  five  reels. 

WILLIAMSON  BROTHERS 

"The  Submarine  Eye." 


EXHIBITORS  HERALD 


39 


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Philadelphia. — Charles  Zebley,  the  architect,  is  altering 
the  motion  picture  theatre  of  John  Farmakis,  at  525  South 
Broad  street.    The  improvements  will  cost  over  $600. 


Newark,  X.  J. — The  Goodwin  theatre  here  has  signed  a 
contract  to  use  the  new  Goldwyn  pictures  and  will  have  all 
first  runs.  The  Goodwin  theatre  is  perhaps  the  only  theatre 
in  the  U.  S.  named  after  a  minister,  taking  its  name  from  the 
Rev.  Hannibal  Goodwin,  rector  of  the  House  of  Prayer, 
Newark.  Mr.  Goodwin  is  credited  with  being  one  of  the 
discoverers  and  inventors  of  the  modern  motion  picture  film. 


Altoona,  Pa. — B.  R.  Miles,  proprietor  of  the  Dean  theatre, 
has  sued  the  Adams  express  company  to  recover  $488  for  loss 
sustained  due  to  the  failure  of  the  company  to  deliver  films  at 
the  time  required. 


MINTER  FILM  BREAKS  RECORDS 


Mary  Miles  Minter  in  "The  Gentle  Intruder."  Mutual- 
American  production,  broke  all  records  of  the  Strand  Theatre 
at  Buffalo,  on  August  11,  according  to  Manager  William  A. 
Dillon. 

In  view  of  the  fact  that  the  Strand  theatre  plays  every 
big  feature  on  the  market,  the  record  is  an  attainment  of 
consequence  for  Miss  Minter  and  an  evidence  that  Mary  Miles 
Minter  is  a  box  office  attraction  of  first  magnitude. 


C.  \Y.  Wonderly,  manager  of  the  Rourke  and  Wonderly 
Theatres  at  La  Junta,  an  important  railroad  center  in  Colo- 
rado, thinks  "The  Innocence  of  Lizette,"  the  American-Mutual 
production  starring  Mary  Miles  Minter.  was  one  of  the  best 
pictures  he  ever  saw. 

"I  want  to  thank  you  for  sending  me  'The  Innocence  of 
Lizette'."  Mr.  Wonderly  writes.  "We  used  Mary  Miles  Minter 
in  this  picture  August  16.  It  surely  was  a  swell  picture,  one 
feature  of  it  being  that  it  lacked  the  'padding'  so  much  seen  in 
some  pictures.  This  one  was  unusually  smart  and  brisk  from 
start  to  finish.  We  like  your  pictures,  but  this  one  is  worthy 
of  especial  comment." 


Lebanon.  Pa. — The  Iroquois  theatre,  owned  and  operated 
by  William  Turby  for  a  number  of  years,  has  changed  hands, 
the  new  owners  being  J.  Slimer  and  M.  Zucker. 


Philadelphia. — The  two  story  brick  motion  picture  theatre 
at  2716  Girard  avenue  has  been  conveyed  by  Charles  H.  Gol- 
burn  to  John  E.  Hardy. 


Cincinnati,  O.  —  Oscar  Schwarz,  architect,  is  preparing 
plans  for  the  enlargement  of  the  National  theatre  on  Freeman 
avenue,  for  P.  Frankel.  The  Strand  theatre  on  Walnut  street 
will  also  be  enlarged  by  the  Ohio  Building  &  Construction 
Company. 


Cleveland,  O. — A.  F.  Janowitz  has  applied  for  a  permit  for 
the  erection  of  a  $55,000  motion  picture  theater  for  Aaron 
Silberberg  at  Lorain  avenue  and  West  35th  street.  It  will  be 
42  by  165  feet  and  will  seat  1.000  persons. 


Gallipolis,  O. — Manager  J.  M.  Kaufman  has  opened  the 
Gallipolis  theatre  after  redecorating  and  remodeling  it. 

Minneota,  Minn. — The  Crescent  theatre  has  been  opened 
under  new  management,  George  Benson  and  E.  B.  Wiley  being 
the  new  proprietors. 


Creston.  la. — W.  Weldon.  of  Sac  City,  has  purchased  the 
Willard  theatre  from  W.  H.  Hoffman. 


Indianapolis,  Ind. — Mark  Gates,  one  of  the  promoters  of 
the  Circle  theatre,  has  leased  the  \  altine  theatre  at  Toledo,  O. 


Franklin,  Mo. — R.  B.  Wayland  has  purchased  the  Princess 
theatre  and  opened  it  with  a  line  of  first  class  pictures. 


Battle  Creek,  Mich. — The  Garden  theatre  is  planning  to 
enlarge  its  building,  according  to  W.  S.  Butterfield,  president 
of  the  concern. 


Cleveland,  O. — C.  A.  Bressler  has  tagen  out  a  permit  for  a 
$10,000  store  and  motion  picture  theatre  at  8804  Buckeye  Road. 


Mankato,  Minn. — C.  Steele  and  J.  F.  Brinkman  of  Ramona, 
South  Dakota,  are  negotiating  for  the  Royal  theatre  at  Blue 
Earth. 


Milo,  la. — The  Star  theatre  has  changed  hands,  J.  G. 
Tharp,  clerk  of  the  district  court,  having  become  the  new 
proprietor. 


Parsons,  Kan. — The  Pictureland  theatre  has  been  reno- 
vated, the  seating  capacity  greatly  enlarged,  and  reopened. 


St.  Louis,  Mo. — Work  is  being  pushed  rapidly  on  the  new 
Melba  theatre  on  South  Grand  avenue.  The  new  house  will 
cost  $250,000. 


Davenport.  Ia. — The  new  Fifth  Avenue  motion  picture 
house  at  2530  Fifth  avenue,  has  been  opened.  New  projection 
machines  have  been  installed  and  new  lighting  and  ventilating 
systems  are  a  special  feature. 


Louisiana,  Mo. — The  Star  theatre  has  installed  a  new 
Mercury  Ark  Rectifier  machine,  purchased  by  W.  A.  Boyd 
from  the  General  Electric  Company,  of  St.  Louis.  Messrs. 
Boyd  &  Emerson,  the  managers  are  giving  patrons  an  espe- 
cially high  class  of  pictures  including  the  World  Brady-made, 
and  the  Fox. 

Princeton,  111. — The  management  of  the  Apollo  Hall  has 
passed  into  the  hands  of  W.  O.  Stevens.  Improvements  will 
be  made  and  another  projection  machine  installed. 


Clarence,  Mo. — C.  L.  Wieland  has  purchased  the  Star 
theatre  from  W.  H.  Lilly. 


Durland,  Wis. — A.  N.  Storey  has  acquired  the  ownership 
to  the  Grand  theatre  from  Geo.  Herrington. 


Onawa,  Ia. — A  deal  has  been  closed  whereby  Payne  & 
Fairchild,  owners  of  the  Royal  theatre,  have  sold  out  to 
Messrs.  Kregstin  &  Wonder. 


Bellfontaine,  O. — The  Rex  theatre  has  been  sold  to  M.  W. 
Yeagle  of  Carrollton,  by  E.  W.  Mann. 


SOUTH 


Atlanta,  Ga. — The  Rialto  theatre  has  been  opened  under 
the  personal  direction  of  Jake  Wells  and  John  G.  Evins,  and 
is  offering  the  public  the  best  in  photoplays. 


New  Orleans,  La. — The  Gaiety  theater  has  been  taken 
over  by  A.  O.  Bourdon. 


40 


EXHIBITORS  HERALD 


New  Orleans,  La. — Mrs.  Al.  Shear,  the  manager  of  the 
New  Carrollton  theater,  has  opened  the  Fine  Arts  theater 
also,  located  at  Constantinople  and  Baronne  streets. 


Vinita,  Okla. — T.  H.  Slothower,  of  the  Lyric  theater,  has 
installed  a  new  Wurlitzer  motion  picture  player,  at  a  cost  of 
$1,750. 


Gillette,  Wyo. — The  Iris  theater  has  been  opened  again  by 
the  Gilstrap  brothers  with  Ralph  Hughes  manipulating  a  new 
projection  machine  which  was  recently  installed. 


Big  Timber,  Mont. — G.  H.  Howard  has  purchased  the 
Arcade  theatre  and  fixtures  from  Dorman  Kellogg  and  will 

hereafter  manage  this  popular  house. 


Tacoma,  Wash. — Excavation  work  has  been  started  by 
the  F.  &  S.  Improvement  Co.  on  a  new  theatre  at  Tower 
avenue  and  Center  street.     It  will  seat  1,000  persons  when 

completed. 


CHANGE  ISSUE  DATE  OF  PATHE  SERIAL 


"The  Seven  Pearls,"  Pathe's  new  serial,  featuring  Mollie 
King,  Creighton  Hale  and  Leon  Bary,  announced  for  publica- 
tion September  2,  has  been  postponed  until  September  16. 


Use  Best  of  All  Booking  Systems,  Says  N.  I.  Brown 

Join  Best  of  Program  Plan,  Selective  Star  Series,  Open  Book- 
ing and  Paralta  for  Full  Protection  of  Interests,  He  Declares 


BY   NAT    I.  BROWX 

One  man  says  program  booking  is  the  only  rational 
system  on  which  to  conduct  a  motion  picture  theater. 

Another  man  says  the  open  booking  plan  is  the  only 
one  to  follow. 

Another  man  says  that  the  selective  star  series  method 
only  will  assure  success. 

Another  man  says  none  of  these  are  right;  he  can't 
state  any  other  plan,  but  he  is  sure  they  are  all  wrong. 

The  truth  is  that  each  of  these  plans  possess  essen- 
tials of  right,  valuable  if  appreciated  and  properly  applied. 
Why  not  combine  the  real  benefits  of  all  plans  and  profit 
by  them? 

The  program  system  is  unquestionably  the  most  log- 
ical, for  it  furnishes  substantial  assurance  of  the  basis  of 
a  strong  bill  and  eliminates  a  very  important  element  of 
doubt.  • 

Situation  Is  Explained 

No  sane  man  would  build  or  lease  a  dramatic  or  vau- 
deville house  without  knowing  where  his  attractions  are 
coming  from  and  the  general  merit  of  what  he  has  to 
depend  on  to  draw  people  to  his  theater. 

The  manager  of  a  dramatic  house  depends  on  the  pro- 
ductions provided  by  his  booking  exchange;  the  vaudeville 
manager  is  in  the  same  boat,  with  this  difference — he  can 
strengthen  the  bill  he  books  of  his  regular  exchange  by 
putting  on  a  star  act,  or  "big  headliner." 

The  film  theater  manager  who  books  a  program  is  in 
just  the  same  position  as  the  vaudeville  man.  He  puts  on 
a  good  program  bill,  but,  being  enterprising  and  desiring 
to  give  his  patrons  an  entertainment  they  will  appreciate 
and  talk  about,  he  puts  in  a  star  feature  film,  secured  either 
on  the  open-booking  system  or  under  the  selective  star 
series  method. 

What  is  the  result?  He  has  a  well  balanced  bill  and 
puts  on  a  show  that  sends  his  patrons  away  with  the 
opinion  that  he  is  a  generous  provider  and  deserves  sup- 
port. 

Sees  Program  as  Real  Foundation 

The  program  will  ever  be  the  real  foundation  of  mo- 
tion picture  exhibition,  for  it  is  certain  in  contract  and  of 
fixed  charge.  It  enables  an  exhibitor  to  constantly  secure 
the  foundation  of  his  bill  under  such  conditions,  and  at 
such  price,  as  will  enable  him  to  figure  with  some  degree 
of  certainty  just  what  his  operating  charges  are  going  to 
be  on  the  week  and  to  what  expense  he  can  reasonably  go 
to  provide  special  star  attractions. 

The  merit  of  program  pictures,  like  the  real  merit  of 
star  feature  pictures,  varies  somewhat.  A  big  stage  star 
may  have  an  exceptionally  strong  vehicle  one  season  and 
a  mediocre  p'ay  the  next.  The  same  condition  prevails  in 
all  picture  production.  An  absolute  standard  of  excellence 
in  a  program  cannot  be  maintained,  but  average  merit  can, 
as  is  done  in  the  Triangle  program. 

The  open  booking  system  appeals  strongly  to  the  man 
who  has  not  experienced  its  uncertainties.    He  thinks,  at 

•General    Manager   Paralta   Plays,  Inc. 


first,  that  he  can  be  a  real  "picture  picker;"  display  not  a 
little  discrimination  and  make  a  big  record  for  selecting 
the  best  productions  made. 

From  the  moment  he  enters  into  this  proposition  he 
goes  back  to  the  days,  practically,  when  theatrical  business 
was  transacted  on  the  curbstones  in  front  of  the  old  Mor- 
ton House  at  Broadway  and  Union  Square.  He  abandons 
system,  safety  and  certainty  and  enters  into  a  "catch  as 
catch  can"  contest  with  conditions  of  a  most  uncertain 
nature. 

Nothing  Stays  Fixed,  He  Says 

Nothing  stays  fixed  and  in  his  effort  to  get  things 
where  something  can  be  considered  as  nailed  to  the  floor, 
he  soon  finds  everything  in  chaos;  and,  to  cap  the  climax, 
like  the  old  time  manager  of  the  palmy  days  before  the 
theatrical  syndicate  injected  real  business  into  the  theat- 
rical world,  he  may  find  himself  with  two  or  three  pictures 
booked  for  the  same  day  in  his  anxiety  to  see  to  it  that  he 
gets  all  the  good  things. 

Open  bookings  (indiscriminate  booking  of  pictures  of 
various  makes  and  subjects),  will  never  prove  successful 
or  satisfactory  to  the  manager  of  a  motion  picture  theater, 
for  he  has  nothing  to  gain  by  it  as  a  system  except  an 
advance  in  rentals. 

Because  of  lack  of  responsibility  behind  most  open 
booking  features — a  program  name  carries  responsibility 
which  must  be  met  in  quality — a  manager  depending  on 
the  open  booking  system  for  success  will  be  forced  to  see 
run  a  large  part  of  what  he  books. 

Imagine  what  that  means!  He  will  spend  much  of  his 
time  in  a  projection  room  selecting  what  he  may  desire  to 
play,  whereas,  under  a  program  booking  contract,  he 
knows  he  will  get  good  pictures,  for  the  program  cannot 
afford  to  kill  itself  by  putting  out  bad  pictures. 

Open  Booking  Has  Advantages 

Many  fine  pictures  get  on  the  market  through  open 
booking  channels.  They  cannot  be  disregarded  and  here 
is  where  the  wise  booking  manager  will  avail  himself  of 
conditions  favorable  to  him  in  the  open-booking  system 
and  use  them  to  his  advantage.  Combination  of  the  valu- 
able parts  of  the  open  booking  system  with  the  program 
system,  wisely  made  through  the  selection  of  big  features 
offered  in  open  market,  brings  together  two  elements 
which  are  important  to  a  well  balanced  motion  picture 
theater  management. 

The  argument  for  the  star  series  selective  method  is 
also  a  strong  one.  This  system  makes  for  certainty  to 
both  producer  and  exhibitor.  On  the  one  hand  tne  pro- 
ducer is  proceeding  on  that  certainty  which  comes  from 
knowing  just  what  his  market  is  and  what  he  can  get  for 
his  pictures.  On  the  other  hand,  the  exhibitor  can  secure 
a  series  of  pictures  of  a  star  most  popular  wfth  his  patrons, 
under  such  conditions,  and  at  such  cost,  that  he  is  enabled 
to  so  figure  his  other  bookings  that  he  can  "cut  his  coat 
according  to  his  .  cloth." 

The  selective  star  series  method  is  really  a  step  for- 
ward, meeting  public  demand  for  constant  advancement 


EXHIBITORS  HERALD 


41 


in  quality  of  entertainment.  The  history  of  the  theater, 
in  this  respect,  is  being  repeated  in  the  motion  picture. 
Competitive  production  and  public  demand  means  con- 
stantly bigger  and  better  things;  and  these  can  only  be 
provided  on  such  a  basis  as  the  selective  star  series  method 
of  booking  makes  possible. 

So,  instead  of  the  adherents  of  any  one  of  these  sys- 
tems getting  out  in  the  open  and  shrieking  his  views  with 
the  vehemence  of  an  intolerant  fanatic,  he  would  far  better 
study  in  what  way  the  other  fellow's  idea  may  hook  up 
with  his. 

Join  the  best  of  the  program  plan,  the  open-booking 


plan,  the  selective  star  series  plan  and  the  Paralta  plan, 
and  a  very  nearly  perfect  system  will  be  evolved.  This 
will  mean  the  full  protection  of  the  interests  of  everybody 
— producer,  distributor  and  exhibitor. 


NEW  HOYT-SELIG  COMEDY  STARTED 


Having  completed  "A  Midnight  Bell,"  the  Selig-Hoyt  com- 
edy for  K-E-S-E,  Director  J.  A.  Richmond  has  started  the  pro- 
duction of  "A  Contented  Woman."  another  Hoyt  comedy,  dated 
for  publication  Monday,  September  IT.  Win.  Fables,  James 
Harris  and  Amy  Dennis  are  the  stars. 


U.  S.  COMMITTEE  SETS  WAR  RULES  ON  PICTURES 


Body  on  Public  Information  Outlines  Conditions 
Under  Which  Taking  and  Distribution  of  Pic- 
tures of  Army  and  Navy  Must  Be  Carried  Out 


The  Committee  on  Public  Information,  Washington,  D. 
C,  is  dissemintaing  information  concerning  the  making  and 
distribution  of  pictures  showing  the  activities  of  the  army  and 
navy  that  should  be  known  to  every  exhibitor  in  the  country, 
I  especially  at  this  critical  stage  of  the  war.    Kendall  Banning, 
i  the  director  of  the  pictures,  calls  the  attention  of  all  publica- 
I  tions.  news  syndicates,  motion  picture  producing  companies, 
and  independent  photographers  and  artists  to  certain  regula- 
,  tions  which  are  issued  in  accordance  with  authority  from  the 

I  War  and  Xavy  Departments. 

Permits  must  be  secured  to  make  pictures  showing  the 
activities  of  the  Army,  Xavy  or  other  departments  and  bureaus 
of  the  government.  These  can  be  secured  by  writing  to  the 
Committee  on  Public  Information. 

Committee  to  Aid  Photographers 

It  is  the  function  of  the  Public  Information  Committee 
to  secure  access  for  the  photographers  wherever  possible  to 
the  government  departments  and  to  co-operate  with  them  in 
making  pictorial  records  of  the  work  that  is  being  done. 

Special  permits  will  be  issued  on  condition  that  all  pho- 
tographs and  drawings  be  submitted  for  approval  to  the  com- 
>  mittee,  unless  otherwise  specified  below.  Requests  for  per- 
mits should  explain  the  character  of  the  pictures  desired  and 
'  the  uses  for  which  they  are  intended.  References  to  establish 
the  character  and  responsibility  of  the  person  or  organization 
from  which  the  request  comes  should  accompany  the  request. 

Special  permission  in  writing  must  be  obtained  before  the 
following  subjects  can  be  made  or  circulated.  The  following 
instructions  emanate  from  the  Xavy  and  War  Departments: 

1.  Army  fortificaticjns.  magazines,  wireless  plants, 
navy  yards,  munition  manufacturing  plants  or  any  military 
equipment  that  has  been  installed  or  adopted  since  the 
outbreak  of  the  war.  All  pictures  that  give  information 
concerning  ports  of  embarkation  of  troops  or  the  fixed 

I I  land  defenses  of  the  United  States,  or  the  number,  nature 
and  position  of  guns. 

2.  Close-up  views  of  the  details  of  construction,  as 
well  as  of  tests,  or  new  weapons,  equipment  or  instruments 
used  by  the  Army  or  Xavy  such  as  aeroplane  devices,  gun- 
handling  gear,  electric  communications,  stabilizers,  subma- 
rine fixtures,  sighting  mechanisms,  range-finding  instru- 
ments, fire  controls,  turret  interiors,  or  new  inventions  and 
experiments  of  military  or  naval  import. 

3.  Movements  of  troops  marching  or  in  transport  in 
such  a  way  as  to  identify  localities,  or  pictures  that  reveal 
special  duties  of  detachments,  positions  of  guards  or  senti- 
nels, or  that  show  new  military  formations. 

4.  Locations  of  mine  fields  or  the  location,  identity 
or  number  of  warships  belonging  to  our  own  Xavy  or  to 
the  navy  of  any  country  at  war  with  Germany. 

5.  Views,  in  either  news  or  fiction  films,  that  tend  to 
misrepresent  or  to  arouse  prejudice  against  friendly  na- 
tions. 

6.  Scenes  abroad  that  have  not  been  passed  by  cen- 
sors of  friendly  nations. 

Whether  or  not  specifically  prohibited  by  these  rulings, 
when  pictures  are  plainly  of  a  character  that  require  official 
consideration,  representatives  of  motion-picture  companies 
and  distributing  agencies,  exhibitors,  illustrative  news  bu- 


reaus, editors,  and  others  are  themselves  expected  to  with- 
hold publication.  When  there  is  doubt  as  to  the  admissi- 
bility of  pictures,  communication  should  be  had  immedi- 
ately with  the  Committee  on  Public  Information,  which, 
with  the  least  delay  possible,  will  pass  upon  them. 

Information  not  permissible  in  news  matter  should 
not  be  used  in  reading  matter,  titles,  or  captions  in  connec- 
tion with  photographs,  motion  pictures,  or  illustrations. 
No  Exclusive  Rights  to  Make  Pictures 
Xo  exclusive  privileges  to  make  pictures  for  private  com- 
mercial purposes  will  be  granted  to  any  photographer  or  artist. 

Three  prints  of  all  photograph  plates  and  films  exposed 
with  permission  by  other  than  the  official  photographers  within 
territory  controlled  by  the  Army  and  Xavy  should  be  sub- 
mitted for  approval  to  the  Committee  on  Public  Information, 
before  publication. 

One  print  will  be  retained  as  a  record  by  the  department 
from  which  the  permit  was  issued:  one  print  will  be  retained  by 
the  Public  Information  Committee,  and  the  third  (if  the  picture 
is  declared  suitable  for  public  distribution)  will  be  returned  to 
the  owner,  bearing  the  imprint:  "Passed  by  the  Committee  on 
Public  Information,  Washington."  The  publication,  sale  or 
other  distribution  of  such  pictures  as  are  officially  disapproved 
is  forbidden. 

All  photographs  made  through  permits  issued  by  other 
departments  and  bureaus  should  be  submitted  for  approval  be- 
fore publication.  "Still"  photographs  should  be  submitted  in 
duplicate:  one  print,  if  approved,  will  be  stamped  as  above 
indicated  and  will  be  returned  to  the  owner,  the  duplicate 
print  being  kept  for  file. 

One  positive  print  of  all  motion  picture  films  taken  by 
special  permits  should  be  delivered,  free  of  charge,  to  the  files 
of  the*  department  from  which  the  permit  is  issud. 

Release  on  Drawings 

All  drawings  made  within  territory  directly  or  indirect^- 
under  the  control  of  the  Army  and  Xavy  should  be  submitted 
as  promptly  as  possible  and  before  publication  to  the  Com- 
mittee on  Public  Information.  These  will  be  stamped:  "Passed 
by  the  Committee  on  Public  Information."  when  released,  and 
wil  be  returned  to  the  owner.  Drawings  now  considered  suit- 
able for  public  distribution  will  be  retained  by  the  Committee 
during  the  duration  of  the  war. 

All  photographs  made  by  official  photographers  will  be 
made  and  printed  by  the  military  and  naval  authorities  and 
will  remain  in  the  possession  of  the  authorities.  These  are  not 
permitted  to  pass  into  other  hands.  Prints  of  every  official 
plate  or  film  will  be  kept  on  file  by  the  Committee  on  Public 
Information  for  record  and  official  photographs  of  the  Army 
and  Xavy  will  be  released  only  through  the  Committee.  These 
official  photographs  should  bear  the  imprint  of  the  Committee 
on  Public  Information.  Washington. 

Prices  for  Official  Photographs 

A  uniform  price  of  two  dollars  each  will  be  charged  for 
the  rights  to  publish  official  photographs.  This  includes  one 
not  mounted  print  for  reproduction.  Additional  prints  may  be 
secured  at  cost  plus  a  net  charge  of  two  cents  each. 

Xo  copies  for  reproduction  purposes  may  be  made  from 
official  prints  and  only  prints  bearing  the  official  stamp  may  be 


42 


EXHIBITORS  HERALD 


published.  The  purchaser  of  official  photographs  secures  the 
pictures  for  his  own  use  only  or  for  the  use  of  the  organization 
which  he  represents,  and  he  may  not  sell,  or  otherwise  dispose 
of  the  prints  without  the  written  permission  of  the  Committee 
on  Public  Information. 

No  exclusive  rights  will  be  given  to  any  person  or  organi- 
zation for  the  exclusive  use  of  any  official  photograph. 

Official  motion  picture  films  of  the  Army  and  Navy  will 
he  issued  through  the  Committee  and  will  be  distributed  as  the 
demands  of  the  occasion  may  warrant.  Motion  picture  films 
produced  by  other  departments  and  bureaus  may  be  secured  at 
terms  or  under  conditions  that  will  be  furnished  upon  applica- 
tion to  Washington. 

No  photographers  will  be  permitted  to  accompany  the 
army  abroad  on  active  service  in  the  war  zones,  except  official 
photographers  in  the  government  service.  Photographers  and 
artists  who  wish  permits  to  picture  the  activities  of  the  navy 
should  address  the  Committee  on  Public  Information. 

"Official  Photographs"  Defined 

The  term  "official  photographs"  applies  only  to  those  pho- 
tographs made  by  official  photographers  in  the  employ  of  the 


government  or  under  contract.  The  designation  "official  pho- 
tographers" will  apply  only  during  the  period  of  their  service 
to  those  photographers  in  the  employ  of  the  government. 

Motion  picture  producers,  illustrative  news  bureaus  and 
photographers  generally  are  invited  to  avail  themselves  of  the 
advice  of  the  Committee  on  Public  Information  in  regard  to 
the  admissibility  of  pictures  that  are  taken  without  permits. 
In  such  cases  prints  should  be  submitted  to  the  Committee.  If 
admissible  one  print  will  be  marked  "Passed  by  the  Committee 
on  Public  Information.  Washington,"  and  returned  to  the 
owner  without  further  comment.  If  the  print  is  declared  not 
admissible  it  will  be  marked  "Not  authorized  by  the  Commit- 
tee on  Public  Information.  Washington."  The  use  of  photo- 
graphs thus  disapproved  is  prohibited.  Duplicate  prints  will- 
be  retained  as  a  record  by  the  Committee. 

All  motion  picture  films  will  receive  immediate  considera- 
tion and  will  be  returned  with  written  approval  by  the  Com- 
mittee or  suggestions  relative  to  changes  desired. 

Xo  photographs  or  drawings  shall  be  considered  as  ap- 
proved until  prints  have  been  submitted  for  review  and  have 
been  officially  stamped  or  released  in  writing. 


CLARA  KIMBALL  YOUNG  ONLY  WOMAN  STAR 

CONTROLLING  TWO  PRODUCING  CONCERNS 


Operates  Own  Company  and  Holds  Biggest  Interest  in  Fun-Art  Films, 
Inc.,  Which  Will  Make  Two  Two-Reel  Comedies 
to  Be  Issued  Monthly 


Clara  Kimball  Young,  who  is  now  be- 
ing managed  by  Harry  I.  Carson,  holds 
the  unique  distinction  of  being  the  only 
woman  star  to  own  and  control  two  pic- 
ture producing  companies,  it  is  said. 

She  not  only  heads,  owns  and  controls 
her  own  producing  company,  known  as 
Clara  Kimball  Young,  which  will  issue 
eight  big  pictures  a  year  to  the  C.  K.  Y. 
Film  Corporation,  but  she  also  owns  the 
controlling  interest  in  the  Fun-Art  Films, 
Inc..  a  New  York  Corporation  that  will 
publish  two  two-reel  comedies  each 
month.  The  latter  organization  will  fea- 
ture Gordon  Dooley  and  his  sister  Ray. 
beginning  about  September  15.  It  has 
not  been  decided  just  how  these  come- 
dies will  be  published,  the  announcement 
be  followed  by  "Shirley  Kaye." 

Miss  Young  and  her  new  organization 
has    just    completed    her    first  picture 


"Magda,"  and  will  start  work  immedi- 
ately upon  "the  Marionettes."  which  will 
be  followed  by  "Shirely  Kaye." 


G.  V.  HOBART  ENGAGED 

TO  WRITE  LASKY  PLAYS 

George  Y.  Hobart.  author  of  a  number 
of  successful  plays,  has  been  engaged  by 
the  Famous  Players-Lasky  Corporation 
to  write  original  photoplays  exclusively 
for  Paramount  and  Artcraft  stars.  The 
acquisition  of  Mr.  Hobart  by  a  motion 
picture  concern  is  of  especial  significance 
as  it  points  the  desire  of  photoplay  pro- 
ducers to  obtain  the  services  of  play- 
wrights of  repute. 


FOX  FILMS  COMPLETED,  PROJECTED  AND 

THOSE  UNDER  WAY  NOW  ARE  LISTED 


Summarizing  Statement  Gives  Exhibitor  Names  of  Play  and  Stars 
Which  Can  Be  Secured  for  Exhibition;  Coming  Features 
Are  Also  Described 


To  make  entirely  clear,  the  new  Wil- 
liam Fox  policy,  which  has  aroused  such 
wide  interest  among  theater-goers,  this 
summarizing  statement  is  issued  from 
the  Fox  offices  concerning  the  films 
completed,  under  way  or  in  project: 

William  Fox  now  has  ready  four  pho- 
toplays. These  are  "The  Spy,"  the  big 
special  production  revealing  the  work- 
ings of  the  vicious  German  secret  agents 
in  this  country;  "Jack  and  the  Bean- 
stalk." the  Fox  Fairy  Film  of  1917.  a 
spectacle  with  1,300  juvenile  players 
which  has  just  concluded  a  successful 
run  at  Globe  Theater  ~n  Broadway  in 
Xew  York  that  "The  Spy"  might  be 
placed  speedily  before  America:  "The 
Honor  System,"  R.  A.  Walsh's  film 
melodrama:  and  "The  Conqueror,"  a 
production  based  on  the  romance  of  Sam 
Houston's  life.  This  photo-dramatiza- 
tion of  the  great  Texan's  struggles  will 
take  the  screen  at  the  Globe  immediately 
"The  Spy"  finishes  the  fortnight's  en- 
gagement to  which  it  has  been  limited. 

"The  Conqueror"  is  the  first  of  the 
William  Farnum  series  of  productions 
just  as  "Jack  and  the  Beanstalk"  is  the 
first  of  the  Fox  Kiddies  Features; 

Within  the  near  future.  Mr.  Fox  will 
issue  to  the  public  "Babes  in  the  Wood," 
"Aladdin  and  the  Wonderful  Lamp." 
"Ali  Baba  and  the  Forty  Thieves."  "The 
Brownies,"  "Mikado."  "Pinafore,"  and 
"Alice's  Adventures  in  Wonderland." 


Eight  light  comedy  dramas  starring 
Jane  and  Katherine  Lee,  the  Fox  baby 
players,  also  will  lie  presented. 

The  first  of  the  Theda  Bara  super- 
pictures  will  be  an  accurate  version  of 
Dumas'  famoys  "Camille,"  in  which  Miss 
Bara  gives  a  brilliant  portrayal  of  the 
story  character.  This  will  be  followed 
by  a  picturization  of  Cleopatra,  the 
Siren  of  the  Nile. 

In  the  William  Farnum  series,  after 
"The  Conqueror"  will  come  a  drama 
"When  a  Man  Sees  Xed."  from  the  story 
by  Larry  Evans:  a  film  version  of  Victor 
Hugo's  "Les  Miserables,"  and  an  adapta- 
tion of  Ralph  Connor's  novel.  "The  Doc- 
tor." 

The  Fox  Special  Features  will  be  is- 
sued once  a  week  and  will  star  George 
W  alsh,  Virginia  Pearson,  Gladys  Brock- 
r    Jiriani  Cooper,  June  Caprice,  Dus- 
tin  Farnum,  and  Yaleska  Suratt. 


EXHIBITORS  HERALD 


43 


CHESTER  BEECROFT,  BACK  FROM  EUROPE, 

TELLS  OF  UNSETTLED  FILM  CONDITIONS 


Exporter  Gives  Manufacturer's  View  of  Market  in  Various  Countries 
Now  in  World  War;  Warns  Against  Placing 
Product  Before  Investigating 


Chester  beecroft,  of  501  Fifth  avenue. 
New  York,  who  has  been  touring  Eu- 
rope in  the  interests  of  his  film  exporting 
and  importing  business  for  the  last  four 
months,  returned  to  America  on  the 
Scandinavian-American  Liner  Oscar  II. 
landing  at  his  home  port  on  August  30. 
Mr.  Beecroft  left  New  York  on  the 
steamer  which  carried  General  Pershing 
and  the  first  American  expeditionary 
forces  to  the  battle  front  in  France. 

It  is  said  that  Mr.  Beecroft  is  the  only- 
American  commercial  traveler  whose 
passport  shows  the  successful  entrance 
and  departure  to  and  from  England  and 
France,  a  return  to,  and  second  depar- 
ture from  England,  then  Norway,  Swe- 
den, Denmark,  Finland  and  Russia,  dur- 
ing the  last  two  years  of  the  war.  In 
making  this  voyage  Mr.  Beecroft  passed 
through  the  most  dangerous  submarine 
and  mine  areas,  including  two  trips 
across  the  Atlantic  by  different  routes, 
two  through  St.  George's  Channel,  two 
across  the  Straits  of  Dover,  one  through 
the  Irish  Sea  and  North  Atlantic,  twice 
across  the  North  Sea  and  once  through 
the  Skager-Rak  and  Kattegate.  During 
the  trips  the  vessels  upon  which  he  trav- 
eled Mere  twice  attacked  and  one  was 
sunk  by  submarines. 

Tells  of  Market  Conditions 

When  interviewed  at  his  office  at  501 
Fifth  avenue.  New  York,  by  a  represen- 
tative of  Exhibitors'  Herald,  Mr.  Bee- 
croft did  not  hesitate  to  state  his  rea- 
sons for  risking  his  life  in  so  perilous 
a  voyage.  He  said  that  conditions  in  the 
foreign  film  markets  had  changed  so  rap- 
idly and  so  completely  during  the  last 
year  that  no  one  on  this  side  possessed 


any  definite  knowledge  of  the  subject 
and  that  so  many  mistaken  impressions 
had  gained  credence  here  that  the  Ameri- 
can manufacturers  were  bewildered  and 
had  no  way  of  basing  a  definite  policy 
for  the  foreign  distribution  of  their  pic- 
tures. So  manj-  conflicting  statements 
had  been  made  by  those  who  knew  a 
little  and  those  who  pretended  to  know- 
much,  that  in  many  cases  extraordinary 
prices,  out  of  all  proportion  to  the  possi- 
bilities of  the  market  were  being  asked. 
Sometimes  these  prices  were  absurdly 
high  and  sometimes  absurdly  low,  few- 
people  indeed  having  any  idea  as  to  what 
kind  of  picture  was  suited  to  the  vari- 
ous countries  in  which  they  were  en- 
deavoring to  make  a  sale. 

Warns  the  Manufacturers 

It  was  this  state  of  affairs,  so  unfair 
to  the  American  manufacturers  of  today 
and  so  inimical  to  the  American  product 
of  the  future,  that  determined  Mr.  Bee- 
croft to  go  abroad  despite  all  hazards 
to  study  first  hand  and  to  learn  from 
actual  observation  the  exact  conditions 
which  obtained  in  the  principal  Euro- 
pean markets.  Mr.  Beecroft  found 
amongst  other  things  which  will  be  of 
particular  interest  to  picture  producers 
here,  that  the  film  business  is  far  from 
enjoying  full  confidence  in  certain  offi- 
cial circles.  He  states  that  American 
manufacturers  should  use  utmost  cau- 
tion and  make  a  most  thorough  investi- 
gation before  placing  films  to  be  handled 
on  the  foreign  market. 

W  hile  abroad  Mr.  Beecroft  closed  sev- 
eral important  contracts  and  considers 
his  journey  to  have  been  even  more  suc- 
cessful than  anticipated. 


"A  MAN'S  MAN,"  INITIAL  PARALTA  FILM 

WITH  KERRIGAN,  REACHES  SCREEN  SEPT.  23 


Peter  B.  Kyne's  Romance  Tale  of  Central  America  Will  Be  Distributed 
Through  Triangle;  Concern  Will  Show  Film 
Before  Making  Bookings 


Paralta's  first  play,  J.  Warren  Kerri- 
gan in  a  screen  version  of  Peter  B. 
Kyne's  romance  of  Central  America.  "A 
Man's  Man."  will  be  issued  by  Triangle 
Distributing  Corporation.  Sunday,  Sep- 
tember 23. 

This  will  be  J.  Warren  Kerrigan's  first 
appearance  on  the  screen  as  an  inde- 
pendent star  at  the  head  of  his  own  com- 
pany. 

This  production  is  a  pretentious  one 
and  an  unusual  success  is  predicted  for 
it  by  those  who  have  seen  it  projected. 


It  will  be  screened  for  the  critics  of  trade 
and  daily  papers  two  weeks  before  its 
formal  publication. 

Sixty  prints  have  been  made  of  the 
picture.  Triangle  has  adopted  the  policy 
of  insisting  that,  as  far  as  possible,  every 
exhibitor  who  books  this  picture  shall 
previously  see  it  projected  at  some  Tri- 
angle exchange.  This  departure  will  be 
followed  in  relation  to  all  the  Paralta 
productions. 

Mr.  Kerrigan's  second  film  will  be 
Frederic  Chapin's  storv,  "Turn  of  a 
Card." 


J.  S.  BLACKTON  FINISHES 

FIRST  PARAMOUNT  FILM 


The  final  scenes  of  "The  World  for 
Sale,"  J.  Stuart  Blackton's  first  Para- 
mount feature,  adapted  from  Sir  Gilbert 
Parker's  novel,  have  been  completed.  In 
the  part  of  Ingolby,  Conway  Tearle  is 
said  to  surpass  any  work  he  has  done 
previously  on  stage  or  screen. 


RAVER  RESIGNS 

AS  PRESIDENT  OF 

ART  DRAMAS  INC. 


The  resignation  of  Harry  Raver,  as 
president  of  Art  Dramas,  Inc.,  was  ten- 
dered to  the  board  of  directors  this  week. 
His  successor  to  the  executive  office  has 
not,  as  yet,  been  announced. 

A  new  president  will  be  elected  at  the 
regular  board  of  directors  meeting  this 
week. 

W  ith  respect  to  Mr.  Raver's  resigna- 
tion, Arthur  F.  Beck,  general  manager  of 
Art  Dramas,  gave  out  the  following 
statement: 

"Art  Dramas  has  made  wonderful 
progress,  under  the  able  leadership  of 
Harry  Raver  during  his  tenure  of  office 
in  the  executive  chair,  and  we  regret 
that,  owing  to  the  pressure  of  his  pro- 
duction interests,  Art  Dramas  must  lose 
the  services  of  a  film  man  of  Mr.  Ra- 
ver's comprehensive  experience." 


HOFFMAN  SECURES 
AMERICAN  RIGHTS 
TO  "ONE  HOUR"  FILM 


The  entire  American  rights  to  "One 
Hour."  a  six-reel  feature,  has  been  se- 
cured by  M.  H.  Hoffman.  This  picture 
is  a  sequel  to  "Three  Weeks."  and  the 
story  concerns  a  dramatic  love  romance. 
The  picture  will  be  issued  in  September. 

"For  originalit3-  of  treatment."  says  P. 
V.  R.  Key,  sales  manager  for  M.  H.  Hoff- 
man. Inc.,  "  'One  Hour'  should  arrest  and 
hold  the  spectator's  interest  to  a  degree 
requiring  a  free  use  of  adjectives.  Dar- 
ing, yet  restrained,  this  picture  is  likely 
to  cause  as  much  discussion  as  any  pre- 
pared for  several  years. 

"While  there  are  several  big  situations 
in  'One  Hour,'  there  is  one  of  such  out- 
standing importance  as  to  take  prece- 
dence over  all  others.  Beautifully  han- 
dled, it  imparts  a  thrill.  Zeena  Keefe. 
who  plays  the  role  of  a  foreign  princess 
living  in  the  northern  woods  of  America, 
and  Allan  Hale  are  the  players  who  fig- 
ure in  this  scene." 


44 


EXHIBITORS  HERALD 


"LES  MISERABLES,"  STARRING  WM.  FARNUM, 

IN  PRODUCTION  AT  FOX  N.  J.  STUDIO 


Victor  Hugo's  Noted  Classic  Drama  in  New  Film  Form  Predicted  to 
Be  Masterpiece  of  Screencraft;  Featured  Player  Is  Supported 
by  Carefully  Picked  Cast 


One  of  the  most  welcome  of  the  many 
important  announcements  William  Fox 
has  made  this  year  about  his  motion 
picture  plans  and  productions,  is  that 
a  complete  cinema  version  of  "Les 
Miserables"  is  under  way. 

Work  on  this  great  photodrama  has 
gone  forward  for  some  time  at  the  big 
Fox  studios  in  Fort  Lee,  N.  J.  The  re- 
sults are  showing  daily  that  the  subject 
will  be  a  masterpiece  of  screencraft,  it 
is  said.  William  Farnum  is  appearing 
as  Jean  Valjean  in  Victor  Hugo's  classic. 

The  company  of  supporting  players 
has  been  chosen  with  circumspect  care. 
Special  attention  is  being  given,  also,  to 


the  photography  as  the  book  requires 
many  night  scenes.  Mr.  Fox  is  de- 
sirous of  producing  in  "Les  Miserables" 
a  drama  which  shall  be  the  perfection 
of  workmanship  and  shall  have  the 
highest  artistry  in  addition  to  the  inhe- 
rent power  of  the  story. 

Hugo's  master  composition  was  many 
years  in  the  writing  and  was  not  pub- 
lished until  the  author  was  sixty  years 
old.  The  three  score  years  which  have 
passed  since  the  publication  of  "Les 
Miserables"  have  brought  to  it  more  and 
more  praise  from  critics  and  laymen. 
The  foremost  minds  of  a  half-century 
have  placed  the  novel  next  to  the  Bible 
and  the  plays  of  Shakespeare. 


MOTHER  LOVE  AND  THE  LAW"  ONE  OF  MOST 

UNUSUAL  FILM  STORIES,  SAYS  BURFORD 


Play  in  Seven-Reels,  Scheduled  for  Publication  Sept.  1,  Is  Founded 
on  Matters  Baby  Case;  George  A.  Siegmann  Directed 


"In  presenting  our  initial  production, 
'Mother  Love  and  the  Law',"  says  W. 
D.  Burford,  general  manager  of  Crystal 
Photoplays  Corporation,  "we  feel  that 
we  have  all  the  essentials  necessary  to 
the  success  of  a  feature  photoplay.  Even 
if  the  story  upon  which  this  photodrama 
is  based  had  not  engrossed  the  rapt  at- 
tention of  millions  of  newspaper  readers 
in  the  United  States  and  Canada,  even  if 
it  had  never  received  one  line  of  pub- 
licity, it  would  still  be  one  of  the  most 
unusual  stories  that  has  ever  been 
filmed. 

"Instead  of  depending  upon  the  fanci- 
ful imaginings  of  fiction,  we  have  woven 
a  photoplay  around  the  story  of  Mrs. 
Matters  in  a  powerful  drama  suggested 
by  her  own  sensational  fight  for  the 
possession  of  her  baby,  as  it  was' told 
by  newspapers  of  America. 

Quotes  Writer's  Opinion. 

"The  following  opinion  is  from  the 
pen  of  Caroline  Wilson,  in  the  Chicago 
Tribune,  when  the  Matters  Baby  Case 
was  before  the  courts: 

"  'It  looks  as  if  it  were  going  to  be  a 
novel  sort  of  a  mixture  of  Elinor  Glyn 
and  Diamond  Dick — this  Matters'  Baby 
Case.  Beside  it  the  Slingsby  Baby  Case, 
which  caused  a  stir  in  England  for  the 


last  two  years,  pales  into  the  common- 
place. There  is  everything  in  it  you 
could  ask  for — and  quite  a  bit  more — 
mysteries,  alleged  liaisons,  betrayed  in- 
nocence, fake  operations,  unexplained 
sudden  death,  perjury,  guilty  conscience, 
foundling  babies — everything  to  make 
up  a  movie  of  such  dimensions  that  it 
would  take  a  dozen  reels  to  unfold  it.' 

"Miss  Wilson's  judgment  was  quite 
correct  except  for  one  thing — instead 
of  taking  a  dozen  reels,  it  has  taken  but 
seven,  and  in  these  seven  a  most  com- 
pelling photoplay  has  been  completely 
portrayed. 

Director  Is  Noted. 

"To  adequately  film  such  a  sensational 
story,  the  best  talent  obtainable  was  es- 
sential and  in  this  matter  we  were  very 
fortunate  in  securing  as  the  Director 
George  A.  Siegmann,  who  was  asso- 
ciated with  D.  W.  Griffith.  As  an  actor, 
he  needs  no  further  introduction.  His 
portrayal  of  Silas  Lynch  in  the  'Birth 
of  a  Nation'  and  King  Cyrus  in  'Intol- 
erance' have  made  him  famous.  In 
'Mother  Love  and  the  Law,'  Mr.  Sieg- 
mann plays  a  very  prominent  role  in 
the  part  of  Mrs.  Matters'  attorney. 

"  'Mother  Love  and  the  Law'  will  be 
issued  September  1  and  is  being  sold  on 
the  State  Rights  basis." 


ART  DRAMAS  SECURES 

LARGER  DALLAS  OFFICE 


Southwestern  Art  Dramas,  Inc.,  dis- 
tributors of  the  Art  ,  Dramas  program 
throughout  the  state  of  Texas  and  the 
Southwestern  territory,  has  taken  larger 
and  more  convenient  quarters  at  1911 K; 
Commerce  Street,  Film  Row,  Dallas. 
Texas. 


SMALLWOOD  GETS 
CAST  TO  PRODUCE 

AUBREY  COMEDIES 


Arthur  N.  Smallwood,  who  will  issue 
the  Aubrey  Series  of  two-reel  Comedies 
featuring  James  Aubrey,  formerly  fea- 
tured as  Heine  in  the  "Heine  and  Louie 
Series,"  issued  by  Pathe,  and  in  "Big  V" 
Comedies  by  Vitagraph  announces  that 
his  producing  organization  has  been  fully 
recruited.  The  pictures  will  be  made 
under  Mr.  Smallwood's  personal  super- 
vision and  will  be  published  on  the  state 
rights  plan  backed  by  a  big  advertising 
campaign. 

The  direction  of  the  Aubrey  Series  will 
be  in  the  hands  of  C.  Jay  Williams  and 
Wm.  A.  Seiter  who  will  act  as  co-direc- 
tors on  every  production. 


"OH,  DOCTOR!"  IS  TITLE  OF 

NEXT  ARBUCKLE  COMEDY 


Adventurous,  susceptible  Dr.  I.  O. 
Dine,  caught  in  the  toils  of  a  beautiful, 
unscrupulous  vampire  who  is  the  accom- 
plice of  a  crook,  makes  a  comic  vehicle 
for  Roscoe  ("Fatty")  Arbuckle,  his  lat- 
est Paramount-Arbuckle  two-reel  com- 
emdy  "Oh,  Doctor!",  which  will  be  issued 
following  "His  Wedding  Night." 


NEW  THEATERS 


Brooklyn,  N.  Y. — Messrs.  Shampan  &  Sham- 
pan,  architects,  have  filed  plans  for  a  motion  picture 
theater  to  be  erected  on  St.  John's  place  and 
.Schenectady  avenue,  for  the  Victoria  Theater  Com- 
pany. 


Davenport,  la. — The  Blank  Interests  will  erect  a 
new  motion  picture  theater  at  Omaha,  Manager 
Samuel  Greenbaum,  of  the  Garden  Theater,  an- 
nounces. 

Sparta,  Mich. — F.  L.  Hilton  has  begun  work  on 
a  motion  picture  house  that  will  have  a  seating 
capacity  of  300. 

Flint,  Mich. — George  Salina  will  erect  a  large 
addition  to  his  theater  at  1620  N.  Saginaw  street. 
It  will  cost  $900. 

St.  Louis,  Mo. — The  Melba  Amusement  Company 
will  erect  a  new  theater  on  Miami  street  near 
Girard  avenue. 


Chicago — The  Woodlawn  Theater  Company  will 
erect  a  new  motion  picture  theater  at  535  East  63rd 
street. 

Centralia,  Wash. — Ground  has  been  broken  for 
i  new  theater  building  to  be  erected  at  Tower  ave- 
nue and  Center  street  by  John  A.  Field  and  his 

business  associates. 


Chicago — James  Svehla  is  having  plans  prepared 
for  a  new  theater  at  Marshfield  avenue  and  West 
47th  street.  It  will  seat  3.000  persons  and  will  cost 
$250,000.  It  is  reported  that  Messrs.  Jones,  Linick 
&  Schaefer  may  take  a  long  term  lease  on  the  new 
house. 


Anniston,  Ala.- — The  Wells  Amusement  Company 
is  preparing  to  build  a  new  theater  on  Nobel  street, 
with  a  seating  capacity  of  1,000  persons. 

Cleveland,  O. — A.  F.  Janoquitz,  architect,  has 
applied  for  a  permit  for  the  erection  of  a  $65,000 
motion  picture  theater  at  Lorein  avenue  and  West 
35th  street.  The  new  house  will  be  owned  by 
Aaron  Silberberg  and  will  have  a  seating  capacity 
of  1,000. 


Passaic,  N.  J. — A  new  motion  picture  theater 
will  be  erected  at  First  and  Mercer  streets  by  Dr. 
Samuel  E.  Harris,  to  cost  $49,000. 

Cleveland,  O. — C.  A.  Bresler  has  taken  out  a 
permit  to  build  a  $10,000  motion  picture  theater  at 
S804  Buckeye  road. 

Russellville,  Ark. — The  Crescent  Airdome  on 
Main  street  is  being  torn  down  and  Oscar  H. 
Wilson  will  erect  a  new  $25,000  theater  on  the  site. 
The  new  motion  picture  house  will  be  leased  to 
E.  H.  Butler. 


Chicago — The  Chapin  estate  will  build  a  new 
motion  picture  theater  at  410  Michigan  avenue,  to 

cost  $35,000. 


EXHIBITORS  HERALD 


45 


E.  &  H.  DISTRIBUTING  CO.  WILL  EXPLOIT 

ART  DRAMAS  PRODUCTIONS  IN  SOUTH 


Arthur  F.  Beck  Closes  Biggest  Deal  in  History  of  Concern  With  Atlan- 
tic Organization  for  Handling  of  Yearly  Film  Output  in 
Seven  States 


One  of  the  biggest  deals  ever  consum- 
mated by  Art  Dramas.  Inc..  since  its  in- 
ception was  closed  this  week  by  Arthur 
F.  Beck,  general  manager  of  the  con- 
l  cern.    The  deal  involves  the  disposing 
of  franchise  rights  on  Art  Dramas  for 
practically  the  entire  South.    The  states 
I  covered  by  the  contract  are  North  Car- 
I  olina.  South  Carolina.  Florida.  Georgia. 
Alabama.  Mississippi  and  Tennessee. 

The    company    which    purchased  the 
franchise  was  organized  by  Atlanta  capi- 


tal solely  to  exploit  Art  Dramas.  It  is 
known  as  the  E.  &  H.  Film  Distributing 
Company,  and  has  central  offices  in  At- 
lanta. Other  offices  in  all  parts  of  the 
large  territory  are  being  formed  as  fast 
as  possible. 

E.  H.  Harden  is  the  president  of  the 
E.  &  H..  and  P.  A.  Engler  will  be  gen- 
eral manager.  Both  men  are  known 
throughout  the  Southern  territory  as 
veteran  film  men,  and  they  have  been 
successful  in  the  exploitation  of  big 
features. 


TOM  MOORE  LEADS  CAST  FOR  MAE  MARSH 

IN  NEW  GOLDWYN  FILM  "CINDERELLA  MAN"' 


Casting  Director  Adolph  Klauber,  of 
the  Goldwyn  Pictures  Corporation,  has 
completed  the  list  of  principals  for  Mae 
Marsh's  new  screen  vehicle,  "The  Cin- 
derella Man."  Work  upon  Edward 
Childs  Carpenter's  whimsical  story  al- 
ready is  under  way  at  the  Fort  Lee.  X. 
J.,  studio. 

Outside  of  "Margie."  which  role  Mae 
Marsh  will  play,  the  most  important 
part  in  the  new  Goldwyn  film  is  "Tony." 
He-  is  so-called  "Cinderella  man"  who 
lives  all  alone  in  his  garret  under  the 
eye  of  his  former  butler,  until  "Margie" 
slips  across  the  roof  one  Christmas  Eve 
from  her  own  aristocratic  house  to 
bring  him  friendly  cheer  and  food.  For 
"Tony"  Mr.  Klauber  has  selected  Tom 
Moore. 


In  George  Fawcett.  Goldwyn  has  se- 
cured an  admirable  "Caner."  Mr.  Faw- 
cett has  done  a  great  deal  of  screen 
work  since  first  introduced  to  filmdom. 
having  had  big  roles  in  "Panthea."  "The 
Crisis,"  "The  Heart  of  Texas  Ryan." 
and  many  other  photoplays. 

Another  character  actor  who  has  left 
stage  for  the  screen  is  George  Farren. 
who  will  play  "Sewell." 

A  player  long  favorite  in  the  films. 
Alec  B.  Francis,  has  been  chosen  for  the 
part  of  "Romney."  He  is  well  remem- 
bered for  his  recent  appearances  in  "All 
Man"  and  "The  Haunting  Shadow." 

In  the  supporting  cast  of  "The  Cin- 
derella Man"  will  appear  Louis  R. 
Grisel,  Elizabeth  Aarionsm.  Mrs.  J. 
Cogan.  Dean  Raymond  and  Harry  Scar- 
borough. 


"BAB'S  DIARY''  TO  BE  FIRST  "SUB-DEB" 

FILM  FOR  PARAMOUNT  WITH  MISS  CLARK 


Initial  Play  of  Series  Will  Be  Published  to  Exhibitors  in  September: 
Tales  Adapted  From  Saturday  Evening  Post 
Will  Appear  in  Series 


In  order  that  the  Paramount  screen 
idaptations  of  the  "Sub-Deb"  stories  in 
;he  Saturday  Evening  Post,  starring  Mar- 
guerite Clark  may  follow  in  chronologi- 
cal sequence  the  order  in  which  they 
were  originally  published,  the  first  of  the 
series  will  be  "Bab's  Diary"  instead  of 
_|Bab's  Burglar"  as  previously  announced. 
The  film  will  be  issued  in  September. 

The  title  of  the  first  story  printed  was 
'The  Sub-Deb."  but  the  incidents  therein 
will  be  found  in  "Bab's  Diary."  which 


introduces  the  charming  Barbara  Archi- 
bald on  her  return  from  school  for  the 
Christmas  holidays.  The  particular 
means  by  which  the  extremely  active  and 
imaginative  young  lady  succeeds  in  dis- 
rupting the  household  consist  in  her  ef- 
forts to  convince  her  family  that  she  is 
a  much-sought  after  person  and  an  im- 
aginary lover.  Harold  Valentine,  writes 
her  letters  and  sends  bouquets  and 
poetry,  which  are  in  reality  her  own  pro- 
ductions. 

To  Bab's  consternation  the  real  Harold 
appears  on  the  scene  and  after  a  series 
of  ludicrous  experiences  the  solution  of 
the  apparent^-  inextricable  maze  is 
brought  about  and  Bab  recovers  from 
the  effects  of  her  fright  and  an  involun- 
tary bath  when  she  falls  into  a  tub  in  an 
effort  to  escape,  a  ■  sadder  and  a  wiser 
girl. 

Marguerite  Clark  in  the  role  of  the 
capricious  and  wholly  delightful  Bab.  is 
fitted  with  a  part  that  is  seemingly  made 
expressly  for  her. 


E.  K.  LINCOLN  TO 
ENTER  FIELD  AS 

A  BIG  PRODUCER 


Outing  in  Berkshires  Given  Trade 
Press.  Is  Said  to  Signalize 
Move 


E.  K.  Lincoln,  who  formerly  starred 
in  Vitagraph  productions,  and  lately  ap- 
peared in  "Jimmie  Dale,  Alias  The  Gray 
Seal"  series,  soon  will  enter  the  motion 
picture  field  as  a  producer. 

His  recent  outing  held  to  members 
of  the  motion  picture  press  at  his  coun- 
try home  in  the  Berkshire  hills,  it  is 
pointed  out.  signalized  his  entry  on  a  big 
scale  into  the  industry  as  a  producer. 

The  eighteen  trade  paper  men  enter- 


E.    K.  LINCOLN" 


tained  at  Lincoln's  mountain  estate  were: 
Gerald  Duffy.  Picture  Play  Magazine: 
William  Barry.  Motion  Picture  Xews: 
Walter  McCraig.  Motion  Picture  Classic; 
Charles  Condon.  Motography:  Ben.  H. 
Grimm.  Moving  Picture  World;  Peter 
Milne.  Motion  Picture  Xews:  C.  A. 
Kracht.  Morning  Telegraph;  Rudolph 
Cormier.  Trade  Review,  James  Bee- 
croft.  Exhibitors'  Herald:  Mr.  Thomp- 
son, Dramatic  Mirror:  Edwin  M.  La- 
Roche.  Motion  Picture  Magazine:  X. 
Boneil.  Xew  York  Clipper:  Colgate  Bak- 
er. Xew  York  Review:  Jack  Edwards. 
Billboard:  Lumiere.  the  photographer, 
and  T.  E.  Letendre.  business  manager  for 
the  trip. 


FAIRBANKS  STOPS 
IN  CHICAGO  ON 

WAY  TO  NEW  YORK 


Douglas  Fairbanks  and  staff  of  players, 
directors  and  business  managers,  stopped 
off  for  an  hour  on  Tuesday  in  Chicago, 
while  making  a  flying  trip  from  Los  An- 
geles to  Xew  York  City,  where  he  will 
take  scenes  for  his  next  picture.  A 
luncheon  was  tendered  Chicago  news- 
paper people  in  the  Fort  Dearborn  at 
noon.  Those  in  the  Fairbanks  party 
were  Eileen  Percv.  Joseph  Henaberrv. 
Glen  MacWilliams.  Millard  Webb, 
business  manager  John  Fairbanks  and 
publicity  representati%"e  Bennie  Ziedman. 


46 


EXHIBITORS  HERALD 


PETROVA  ENGAGES 

TECHNICAL  STAFF 


STATHOPOULO  BUYING  FILMS  IN  N.  Y. 

FOR  EXPORT  TO  EXCHANGE  IN  EUROPE 


Madame  Petrova,  who  is  head  of  her 
own  company  and  producing  pictures  un- 
der her  own  management,  has  engaged 
Baron  Dewitz  as  detail  chief;  Robert 
North,  studio  manager,  and  Harry  B. 
Davis,  camera  man. 

Mrs.  Emma  B.  Clifton  has  been  en- 
gaged as  continuity  writer  for  Mine.  Pe- 
trova's  first  picture. 

Frederick  L.  Collins,  president  of  the 
Petrova  Picture  Company,  has  decided 
to  start  a  country-wide  magazine,  news- 
paper and  mail  campaign.  Daniel  M. 
Henderson,  who  formerly  managed  the 
Superpictures  and  McClure  pictures  ad- 
vertising campaigns,  will  have  charge  of 
the  general  publicity  and  advertising  for 
Petrova  Pictures.  Miss  Beulah  Living- 
stone will  have  charge  of  Mine.  Petrova's 
special  publicity  work. 


Will  Supply  Trade  Demand  for  American-Made  Products  in  Greece 
and  Italy;  Finds  U.  S.  Products  Superior  to  Any 
Obtainable  in  Otber  Countries 


Alexander  Stathopoulo.  who  is  at 
present  located  in  New  York,  buying 
films  for  the  foreign  market,  is  repre- 
senting some  of  the  largest  exchanges 
and  purchasers  of  films  in  Greece  and 
Italy. 

Already  Mr.  Stathopoulo  has  con- 
signed a  large  number  of  films  purchased 
in  the  United  States  to  his  customers 
across  the  water,  and  he  has  convinced 
them  that  American-made  films  are  far 
superior  to  any  others  obtainable. 

Mr.  Stathopoulo  is  a  producer  of  no 
mean  ability  and  in  1913  left  Xew  York 
for  Italy  where  he  planned  to  produce 
"The  Battle  of  Thermopoli."  However, 
he  found  conditions  so  unfavorable  in 


ANN  MURDOCK  AND  GAIL  KANE  STARRED 

UNDER  MUTUAL'S  "TWO-A-WEEK"  PLAN 


Greece  and  Italy,  owing  to  the  mobiliza- 
tion of  armies,  that  he  could  not  go  on 
with  the  work  and  was  unable  to  secure 
locations  and  sets  necessary  for  his  big 
feature. 

He  then  entered  the  service  of  the 
Greek  government  as  a  wireless  operator 
on  a  battleship.  He  was  wounded  and 
honorably  discharged  after  three  months' 
service.  Later  he  toured  the  country 
and  spent  some  time  in  Athens  while 
convalescing. 

Summoned  home  by  the  sudden  ill- 
ness of  his  father,  Mr.  Stathopoulo  was 
taken  from  the  ship  at  Algiers  by 
French  government  officials  and  searched 
as  a  spy.  Having  left  his  passports  be- 
hind and  not  being  able  to  furnish 
proper  credentials,  he  was  taken  ashore 
and  interned,  but  cables  from  Athens 
and  America  convinced  the  authorities 
finally  that  he  was  neutral  and  he  was 
permitted  to  return  to  America. 


'Outcast"  and  "The  Bride's  Silence,"  Both  Five-Reel  Features  Will 
Be  Published  on  Week  of  September  10  Program  for  Exhibitors 


The  first  of  the  Charles  Frohman 
stage  success  in  motion  pictures  will  be 
published  on  the  Mutual  Film  Corpora- 
tion's schedule  September  10  when  Ann 
Murdock  returns  to  the  screen  in  "Out- 
cast," a  six  reel  picturization  of  the 
Broadway  success.  On  the  schedule 
with  "Outcast"  under  President  John 
R.  Freuler's  policy  of  "two  star  produc- 
tions a  week"  will  be  issued  "The 
Bride's  Silence,"  a  five  reel  American- 
Mutual  drama,  starring  Gail  Kane. 

"Outcast"  is  a  screen  adaptation  of 
Hubert  Henry  Davies'  play,  which  scored 
a  success  on  Broadway  with  Miss  Mur- 
dock in  the  stellar  role.  "Outcast"  was 
one  of  the  last  productions  which  Mr. 
Frohman  selected  for  the  stage. 

Had  Same  Role  on  Stage. 

Miss  Murdock  played  the  role  of  Mi- 
riam in  the  stage  version.  She  is  sup- 
ported by  a  cast  which  includes  most  of 
the  original  company  of  players  who 
appeared  in  the  play.  Their  constant 
rehearsal  of  the  drama  made  them  so 
thoroughly  familiar  with  every  angle  of 
its  production  that  the  result  has  been  a 
thoroughly  finished  picture. 

"The  Bride's  Silence"  is  the  fifth  of 
the  series  of  American-Mutuals  starring 
Miss  Kane,  who  left  the  stage  to  go  to 


Santa  Barbara  to  make  pictures  for  Mu- 
tual. "The  Bride's  Silence"  is  a  mys- 
tery story  by  Daniel  Frederick  Whit- 
comb,  author  of  many  successful  motion 
picture  plays. 

"Outcast"  and  "The  Bride's  Silence" 
are  the  second  films  under  the  "two  a 
week"  policy  announced  for  fall  by  John 
R.  Freuler.  president  of  the  Mutual  Film 
Corporation.  The  first  films  under  the 
schedule  were  "Reputation",  starring 
Edna  Goodrich,  and  "Charity  Castle," 
the  first  of  a  new  series  of  Mary  Miles 
Minter  productions. 

Program  Films  Listed. 

"Jerry's  Whirlwind  Finish,"  a  one- 
reel  Cub  comedy,  is  on  the  Mutual 
schedule  for  Thursday,  September  13. 
The  picture  features  George  Ovey.  On 
Wednesday,  September  12,  will  be  issued 
Mutual  Weekly  No.  141,  carrying  cur- 
rent news,  and  September  13  Reel  Life 
No.  72,  the  Mutual  Gaumont  screen 
magazine  will  be  published.  The  film 
shows  "Tree  Planting  in  the  National 
Forests,"  most  of  the  pictures  being 
taken  in  the  Wind  River  nursery  in 
Washington  State.  "Hunting  Turtle 
Eggs"  is  another  subject,  while  "Test- 
ing an  Auto  Tube"  shows  a  remarkable 
exhibition  of  the  strength  of  the  inner 
tube  of  motor  tires.  The  reel  carries 
an  interesting  picture  of  the  midnight 
sun  photographed  in  Alaska. 


APOLLO  SCENARIO  EDITOR 

IS  CALLED  TO  COLORS 


Frederick  Rath,  scenario  editor  for 
\pollo  Pictures,  Incorporated,  the  pro- 
ductions of  which  are  released  on  the 
Art  Dramas  program,  has  been  called  in 
the  draft.  He  was  passed  by  the  med- 
ical board  and  enters  the  military  service 
on  September  19. 


SEVENTH  EPISODE 

OF  "LOST  EXPRESS" 
IS  IN  PRODUCTION 


Work  on  the  seventh  episode  of  "The 
Lost  Express,"  the  Signal-Mutual  serial 
featuring  Helen  Holmes,  is  progressing 
rapidly,  Director-general  J.  P.  Mc- 
Gowan  having  taken  180  scenes  in  two 
days,  which  is  establishing  a  record, 
when  the  exactness  of  the  work  done  by 
the  Helen  Holmes  company  is  consid- 
ered. 


CAPT.  MATTES,  SLAIN 
BY  NEGRO,  LIVES 
IN  ESSANAY  FILM 


Shown  Being  Thrown  From  Horse 
in  a  Charge  in  "Man  Who 
Was  Afraid" 


Though  dead — the  victim  of  a  negro 
mutineer's  bullet  during  the  revolt  of 
the  negro  troops  at  Houston,  Texas — 
Captain  Joseph  W.  Mattes,  of  Battery 
A,  Second  Illinois  Field  Artillery,  still 
lives  in  pictures.  He  is  smiling  the  cour- 
ageous smile  which  won  him  the  confi- 
dence of  his  men:  he  is  issuing  his  com- 
mands, and  walking  about  before  the 
eyes  of  thousands  of  Chicagoans  and 
others  throughout  the  country  every 
night  in  an  Essanay  film. 

Shortly  before  Captain  Mattes  and  his 
command  were  ordered  to  the  Texas 
encampment,  they  were  filmed  by  the 
Essanay  Company  in  several  scenes  for 
one  of  that  organization's  motion  pic- 
tures, "The  Man  Who  Was  Afraid." 
Bryant  Washburn  is  the  star.  The  film 
shows  the  late  Captain  being  thrown 
from  a  horse  by  accident  during  a  charge. 


EXHIBITORS  HERALD 


47 


JACK  GARDNER  STARS  IN  "MEN  OF  DESERT" 

ESSANAY  FEATURE  SCHEDULED  SEPT. 


24 


Story  Tells  of  Bloody  Feuds  Fought  on  Cattle  Ranges  of  West  for 
Quarter  of  Century;  Picture,  Taken  on  Scenes  of  Desperate 
Gun  Fights,  Has  Big  Romance 


The  public  mind  generally  associates 
i  the  feuds  of  old  with  the  mountaineers 
of  Kentucky  and  Tennessee,  yet  history 
will  show  that  perhaps  the  most  terrific 
of  these  quarrels  were  fought  out  on  the 
great  deserts  of  the  West.  For  a  quar- 
ter of  a  century,  up  until  as  late  as  1895. 
cattlemen  and  sheepmen  lead  their  fac- 
tions against  each  other  in  bloody  bat- 
tles for  the  possession  of  the  best  graz- 
ing lands.  Deeds  of  heroism  beyond  the 
[ken  of  the  Easterner  were  but  a  part  of 
i  the  ordinary  day's  work  in  the  thrilling 
lives  of  these  people. 

Issue  Date  Sept.  24 
"Men  of  the  Desert,"  the  fourth  of 
Essanay's  series  of  Western  photo- 
dramas,  is  a  picturization  of  such  a  feud, 
't  will  be  published  through  the  K-E-S-E 
September  24.  It  is  being  given  trade 
showing  now  at  all  branch  offices  of  the 
K-E-S-E. 

The  story  was  written  from  accounts 


handed  down  of  the  Gaylor-Norris  feud, 
one  of  the  most  notorious  of  its  kind  in 
the  West.  The  picture  was  staged  on 
the  locations  of  the  desperate  fights. 

Ed  Gaylor,  a  son  of  the  leader  of  one 
faction,  supplied  the  salient  details  for 
the  story,  and  assisted  Director  W.  S. 
Van  Dyke  in  getting  the  proper  loca- 
tions, and  the  action  as  it  was  carried 
out  in  the  real  life  battles. 

Jack  Gardner  Stars 

Jack  Gardner,  the  former  musical 
comedy  star,  takes  the  lead  as  the  cow- 
boy who  attempts  to  restore  law  and 
order.  Ruth  King,  as  the  daughter  of 
one  of  the  feud  leaders,  is  his  leading 
woman.  Carl  Stockdale  heads  the  re- 
mainder of  the  supporting  cast,  which 
is  made  up  principally  of  cowboys  and 
ranchmen  noted  for  their  daring  horse- 
manship. 

"Men  of  the  Desert"  will  have  a 
screen  time  of  sixty-live  minutes,  ap- 
proximately. 


MISSES  COOPER,  PEARSON,  GEORGE  WALSH 

AND  FARNUM  IN  FOX  SEPTEMBER  FILMS 


Comedy,  Romance,  and  Dramatic  Material  Will  Be  Offered  to  Exhib- 
itors in  Features  for  First  Autumn  Month;  on  Screen 
Sept.  2,  9.  16  and  23 


Miriam  Cooper,  Virginia  Pearson, 
jeorge  Walsh  and  Dustin  Farnum,  four 
)f  the  William  Fox  stars,  are  announced 
is  the  players  starred  in  the  first  four 
eatures  scheduled  for  September.  This 
jroup  of  films  consists  of  a  comedy- 
lrama  of  a  romance  in  Mexico;  a  mys- 
ery  photoplay  built  around  present  day 
ife  in  New  York  City;  a  refreshing 
itory  of  a  love  affair  which  began  in  a 
Ihicago  cabaret  and  ended  with  a  wed- 
ling  ring  in  a  Balkan  principality;  and 
i  story  of  a  big  man's  struggles  in  the 
Mp*eat  snows  of  the  northwest. 

Dates  Are  Given. 
The  productions,  with  the  dates,  are: 
September  2,  R.  A.  Walsh's  drama  "Be- 
rayed,''  with  Miriam  Cooper;  Septem- 
>er  9,  Virginia  Pearson  in  "When  False 
Tongues  Speak":  September  16,  George 
iValsh  in  "The  Yankee  Way",  and  Sep- 
ember  23,  Dustin  Farnum  in  "North  of 
riftv-Three." 
'Betraved,"  like  all  of  R.  A.  Walsh 


screen  plays,  has  the  touches  which 
helped  single  out  "The  Honor  System", 
which  Mr.  Walsh  also  staged  as  a  dis- 
tinctive contribution  to  the  screen. 

The  story  of  "When  False  Tongues 
Speak"  was  written  by  George  Scarbo- 
rough. Mr.  Scarborough  is  the  author 
of  a  number  of  stage  successes,  among 
them  "The  Lure,"  "At  Bay"  and  "The 
Heart  of  Wetona." 

Walsh  Film  Patriotic. 

"The  Yankee  Way,"  which  will  be 
published  September  16,  is  described  as 
a  "star-spangled  comedy".  It  presents 
George  Walsh  as  Dick  Mason,  a  young 
millionaire  who  happens  into  cabaret 
just  in  time  to  end  one  flirtation  and 
start  one  of  his  own. 

"North  of  Fifty-Three,"  as  the  title 
implies,  was  taken  from  the  s^)ry  of 
that  name  by  Bertrand  W.  Sinclair.  The 
picture,  with  Dustin  Farnum  as  "Roar- 
ing Bill"  Wagstaff,  should  have  the  same 
wide  vogue  as  that  enjoyed  by  the  novel. 


S.  CONTRACTS  WITH  UNIVERSAL  TO  HANDLE 
PICTURES  SHOWING  AGRICULTURE  DEPT.  WORK 


iumber  of  Films  Showing  Government  Work  Already  Completed, 
Special  Advertising  and  Lithographic  Paper  Goes  With  Reels 


Universal  this  week  signed  a  contract 
vith  the  officials  of  the  United  States 
department  of  Agriculture  to  distribute 
11  motion  pictures  showing  the  work 


and  activities  of  the  department  during 
the  coming  year. 

This*  is  considered  one  of  the  most 
important  deals  of  the  kind  that  has  ever 


been  made,  and  is  significant  in  showing 
that,  the  national  government  is  fully 
alive  to  the  power  of  the  motion  picture 
as  an  agency  of  enlightenment.  It  is 
also  an  endorsement  of  Universal's  dis- 
tributing facilities,  as  fifteen  other  com- 
panies were  competing  for  the  contract. 
Pictures  Already  Completed. 

A  number  of  pictures  have  already 
been  completed  by  the  Department  of 
Agriculture  and  others  will  be  made 
with  the  co-operation  of  Universal,  as 
the  contract  provides  that  the  services 
of  scenario  writers,  scenario  editors, 
producers,  directors,  actors  and  actresses 
and  others  utilized  in  the  manufacture 
and  editing  of  films  shall  be  furnished 
by  the  distributing  organization  when- 
ever needed.  Operators  are  also  to  be 
provided  for  the  exhibition  of  pictures 
in  foreign  lands. 

Some  of  the  pictures  already  made 
show  the  work  of  the  forestry  bureau 
in  fighting  forest  fires  and  caring  for 
the  immense  tracts  of  wild  land  under 
government  supervision.  There  are 
also  many  beautiful  and  picturesque 
studies  of  the  agents  of  the  department 
at  work  among  the  sheep  and  cattle 
ranches  of  the  west,  and  a  reel  devoted 
to  the  work  of  road  building  under 
various  circumstances  is  highly  instruc- 
tive, besides  possessing  many  splendid 
bits  of  photography. 

To  Issue  Bi-Weekly. 

One  of  these  features  will  be  issued 
every  two  weeks,  bearing  the  notice: 
"Official  Film  of  the  United  States  De- 
partment of  Agriculture,  Distributed  by 
the  Universal  Film  Manufacturing  Com- 
pany." 

Special  advertising  matter  and  litho- 
graphic paper  will  also  be  gotten  out  for 
the  series  in  co-operation  with  the  de- 
partment. 

Charges  for  this  service  will  be  made 
reasonable  enough  to  meet  the  purse  of 
anv  exhibitor  in  the  business. 


SELIG- WORLD  LIBRARY 

NO   17   SHOWS  VARIETY 

OF  NEWS  IN  PICTURES 


The  Seliu-World  Libraby  No.  17,  pub- 
lished through  General  Film  service, 
Wednesday,  September  .">,  is  of  usual  ex- 
cellence, according  to  the  Selig  Poly- 
scope Company.  The  famous  beach 
resort  on  the  Atlantic  Coast  are  pictured, 
including  the  homes  of  millionaires  at 
Newport. 

The  mussel  pearl  industry  is  another 
interesting  picture.  Fishermen  drag- 
mussels  from  the  bed  of  White  river, 
Arkansas,  and  the  value  of  pearls  dis- 
covered amounts  to  thousands  of  dollars 
yearly.  Out  of  the  shells  pearl  buttons 
are  made  and  this  is  the  most  profitable 
part  of  the  industry. 

In  Africa  the  wife  must  be  the  hus- 
band's barber.  The  primitive  method  of 
pulling  out  the  hairs  still  is  in  practice. 

Java  possesses  a  soil  of  astounding  fer- 
tility and  a  vegetation  unsurpassed  in  its 
luxuriance.  One  of  the  chief  articles 
of  export  is  sugar.  Preparing  the  soil, 
the  plant,  the  harvest  of  sugar  cane,  and 
the  manufacture  of  sugar  is  pictured. 


HELEN  FERGUSON  WILL 

SUPPORT  TAYLOR  HOLMES 


Helen  Ferguson  has  been  chosen  to 
enact  the  leading  feminine  role  for  Tay- 
lor Holmes  in  his  second  Essanay  com- 
edy-drama. The  title  of  the  picture  will 
be  announced  later. 


48 


EXHIBITORS  HERALD 


ESSANAY  MAKES  LIGHT  COMEDIES  TO  DISPEL  WAR  GLOOM 

George  Ade,  Henry  Irving  Dodge,  Arthur  Stringer,  George  Barr 
McCutcheon  and  Others  Writing  Film  Stories  for  New  Spoor  Plan 


BY  GEORGE  K.  SPOOR* 


The  motion  picture  industry,  both  manufacturer  and  ex- 
hibitor, must,  and  I  know  it  will,  accept  its  full  share  of  the 
burden  in  facing  the  present  war  crisis.  It  has  had  to  give 
generously  of  its  players,  its  business  heads  and  its  techni- 
cians to  join  the  army  at  the  front,  as  have  other  businesses. 

It  remains  for  those  who  are  left  to  do  what  they  can  to 
alleviate  the  conditions  under  which  the  world  is  staggering. 
Outside  of  material  aid,  I  know  of  nothing  so  much  needed, 
nothing  of  so  great  importance,  as  to  furnish  the  public  with 
humor. 

This  will  entail  no  sacrifice  on  the  part  either  of  manufac- 
turer or  exhibitor,  as  humor  is  greatly  in  demand  at  all  times, 
but  especially  now  that  the  nation  is  giving  its  sons  to  the 
battlefields  of  France. 

It  will,  however,  entail  no  inconsiderable  effort  upon  the 
part  of  the  manufacturer,  as  genuine  humor  is  not  easy  to 
find  and  still  harder  to  develop.  But  it  is  well  worth  the  ef- 
fort, both  in  the  heartening  of  a  depressed  public  and  in  sup- 
plying something  for  which  there  is  so  great  a  demand. 
Best  Humorists  Secured  to  Write 

Essanay  already  is  striving  along  this  line.  It  has  aimed 
in  the  past  few  months  to  produce  light  comedy  pictures. 
It  has  secured  the  best  humorists  to  write  its  plays  and  the 
best  comedians  to  present  them. 

It  is  not  aiming  at  slapstick,  though  this  may  have  its 
place,  but  the  homey,  comedy  drama  pictures,  which  carry  heart 

'President  Essanay  Film  Mfg.  Company. 


interest,  fascinating  plots  and  at  the  same  time  a  vein  of  gen- 
uine humor. 

To  do  this  it  secured  works  of  such  humorists  and  cheer- 
ful fiction  writers  as  George  Ade,  Henry  Irving  Dodge,  Clar- 
ence Budington  Kelland,  Robert  Rudd  Whiting,  George  Barr 
McCutcheon,  Samuel  Merwin,  Arthur  Stringer  and  many 
others. 

To  Continue  Seach  for  Comedies 

And  Essanay  will  continue  to  search  for  the  humorous 
stories  in  the  best  magazines  and  the  books  of  the  day  from 
which  to  make  up  its  photoplays,  not  neglecting  to  encourage 
similar  efforts  in  its  own  staff  of  writers. 

Not  least  of  its  efforts  has  been  to  develop  its  players  in 
these  lines  and  to  seek  others  from  both  the  stage  and  screen. 
Among  its  present  staff  of  leading  players  who  have  shown  a 
decided  bent  in  interpreting  the  light  comedies  are  Bryant 
Washburn,  Taylor  Holmes,  who  made  such  a  success  in  "His 
Majesty  Bunker  Bean,"  Little  Mary  McAlister  and  Jack  Gard- 
ner, of  musical  comedy  note. 

That  Essanay's  policy  of  producing  pictures  of  the  light 
comedy  type,  pictures  filled  with  humor  and  comic  situations, 
has  been  proven  correct  is  shown  by  the  reception  of  such 
productions  as  the  three  Skinner  plays,  "Skinner's  Dress  Suit," 
"Skinner's  Bubble,"  and  "Skinner's  Baby,"  "The  Golden  Idiot," 
"Efficiency  Edgar's  Courtship,"  "Filling  His  Own  Shoes," 
"The  Breaker,"  "Little  Shoes,"  and  many  others  of  a  similar 
type. 


"BELGIUM,  KINGDOM  OF  GRIEF"  FILM  SHOWS 

SUFFERING  CAUSED  BY  GERMAN  HORDES 


Picture  Being  Exploited  on  State  Rights  Basis  by  M.  L.  Fulton  Shows 
Step  by  Step  the  Terror  Reign  of  Germany  Over  Helpless  Nation 


Stirring  incidents  in  the  history  of  Bel- 
gium, such  as  the  ascent  of  Albert  I  to 
the  throne  on  December  18,  1909;  the 
invasion  of  Belgium  without  warning  by 
the  Germans  and  troops  entrenched  on 
the  Yser  canal,  are  but  a  few  of  the 
things  pictured  in  an  exceptionally  inter- 
esting state  rights  film  entitled  "Belgium, 
the  Kingdom  of  Grief,"  now  being  ex- 
ploited by  M.  L.  Fulton,  who  has  made 
Chicago  the  headquarters  from  which  to 
handle  this  picture. 

Films  Made  in  Brussels 

The  pictures  were  made  by  the  authori- 
ties of  Brussels  for  the  national  archives 
of  Belgium.  They  picture  step  by  step 
the  trying  days  during  the  over-running 
of  the  country  by  the  German  hordes.  It 
is  said  to  be  a  wonderful  brief  to  the 
question  "Why  are  we  at  war?" 

M.  L.  Fulton  is  also  handling  the 
"Fighting  in  France"  official  war  pictures, 
and  announces  that  there  are  a  few  im- 
portant territories  not  yet  sold.  There 
is  a  special  reel  of  film  entitled  "Pershing 
in  France"  that  is  being  issued  with  the 
latter. 

Renew  Interest  in  War 

The  eight  reels  of  Belgium  pictures, 
however,  have  awakened  renewed  inter- 


est in  the  war  and  exhibitors  all  over  the 
country  are  inquiring  for  bookings. 


GENERAL  PICKS  KINSON 

AS  PITTSBURGH  MANAGER 


Pittsburgh  Pa. — W.  T.  Kinson,  who 
for  two  years  has.  represented  the  Mu- 
tual Film  Corporation  here,  has  been 
made  manager  of  the  General  Film  Com- 
pany exchange. 

Five  years  previous  to  his  affiliation 
with  Mutual  in  this  city,  Mr.  Kinson 
was  connected  with  General.  He  has 
been  identified  with  the  industry  for 
several  years,  and  has  made  an  enviable 
record  in  the  exchange  branch. 

It  is  announced  here  that  the  new 
manager  will  bring  about  many  changes 
for  the  betterment  of  the  Pittsburgh 
branch. 


Art  Dramas  offers  exhibitors  a  Fall 
program  of  strength,  it  is  announced, 
with  a  wide  range  of  stars  and  subjects. 
The  schedule  is  typical  of  Art  Dramas  in 
that  it  possesses  marked  variety. 

Crane  Wilbur,  Jean  Sothern,  Catherine 
Calvert  and  Marian  Swayne,  Art  Dramas 
stars  are  represented  in  the  list  of  fea- 
tures. 


ITALY  ON  FIRING  LINE  SHOWN 
IN    NEW    WAR  FILMS 


"On  the  Italian  Battlefront,"  the  pic- 
tures showing  Italy  on  the  firing  line, 
are  the  latest  records  of  the  great  con- 
flict being  shown  in  America.  These 
pictures  were  taken  by  a  photographer 
sent  to  Italy  by  a  syndicate  of  New 
York  business  men,  with  the  permission 
of  the  Italian  government. 

The  films  contain  views  of  the  war 
being  conducted  in  the  Alpine  country. 
Scouting  parties  are  shown  linked  to- 
gether, scaling  hazardous  heights  and 
picking  their  way  cautiously  over  the 
mountains.  Also  many  soldiers  are 
shown  bundled  in  mufflers  and  great 
coats  walking  slowly  over  the  snow  and 
ice,  carrying  shells  of  large  caliber  on. 
their  shoulders.  The  films  picture  in 
graphic  form  the  obstacles  that  prevail 
in  the  war  being  conducted  above  the 
clouds. 


Crane  Wilbur  will  be  seen  in  a  Horsley 
feature,  "Blood  of  His  Fathers;"  Jean 
Sothern  in  a  Van  Dyke  production,  "Peg 
O'  The  Sea":  Catherine  Calvert  in  "Be- 
hind the  Mask,"  produced  by  the  U.  S. 
Amusement  Corporation  and  Marian 
Swayne  in  "The  Little  Samaritan,"  an 
Erbograph  picture. 


ART  DRAMAS  ANNOUNCES  FILMS  FOR 

AUTUMN  PROGRAM;  STARS  ALSO  NAMED 


Tfie  UNIVERSAL 

featuring 

Dashing,  Daring,  Fascinating 

WQlcamp 


EXHIBITORS  HERALD 


perfection  pictures 

\J  Qhe  Wijhest  Standard  9n  Motion  (pictures' 

r  I  ''his  announces  the  inception  of  a  new  era  in  motion 
I  pictures — merging  the  interests  of  America's  pioneer 
picture  producers,  foremost  stars,  leading  directors, 
and  celebrated  authors  into  one  solid  unit,  whose  purpose 
it  is  to  present  a  new  high  standard  in  cinema  art — 
Perfection  Pictures. 

Under  the  brand  of  Perfection  Pictures  leading  theatres  the  world 
over  will  offer  the  veiy  ultimate  in  motion  photography — five  and 
six  reel  stories  by  the  most  celebrated  authors  of  the  day — directed  by 
experts  in  stage  supervision  and  technique — produced  by  America's 
picture  pioneers,  Essanay  Film  Manufacturing  Company,  Thomas 
A.  Edison,  Inc.,  and  George  Kleine.  The  first  eight  productions  are 
now  completed.  Ten  more  are  in  work.  A  new  Perfection  Picture 
will  be  released  each  week. 

The  following  Perfection  Pictures  can  now  be  booked  at  any  ex- 
change of  the  George  Kleine  System: 


-EFFICIENCY  EDGAR'S  COURTSHIP" 

A  rollicking  comedy-drama  talcen  from  Clarence 
Budington  rCellands  Saturday  Evening  Poet 
Story.  Starring 

TAYLOR  HOLMES 

Late  star  of  "His  Majesty.  Bunker  Bean". — Pro- 
duced by  ESSANAY. 

"THE  AWAKENING  OF  RUTH" 

A  tale  of  Romance  and  Treasure,  based  on  Lucien 
Hubbard's  inimitable  story. 

Starring 

SHIRLEY  MASON 

The  Ingenue  Without  a  Rival. — Produced  bv 
THOMAS  A  EDISON.  Inc. 

"FOOLS  FOR  LUCK" 

Kennett  Harris'  Saturday  Evening  Post  Story. 
"Talismans.''  recreated  in  films. 

Starring 

TAYLOK  HOLMES 

Filmdom's  Newest  Twinkler. —  Produced  bv 
ESSANAY. 


"PANTS" 

A  remarkable  tale  of  Millionaire's  Row  and  the 
stuffy  tenement  district. 

Starring 

LITTLE  MARY  McALISTER 

Screenland's  Child  Wonder. — Produced  bv 
ESSANAY. 

"MEN  OF  THE  DESERT" 

A  story  of  the  plains  abounding  in  a  spicy  ming- 
ling of  adventure  and  daring. 

Starring 

JACK  GARDNER 

The  Screen  Idol. — Produced  by  ESSANAY. 

"THE  APPLE  TREE  GIRL" 

A  whimsical  little  heart  interest  story,  based  or. 
The  Ladies*  Home  Journal  serial. 

Starring 

SHIRLEY  MASON 

The  Screen's  Daintiest  Star. — Produced  bv 
THOMAS  A.  ED  I  SON.  Inc. 


Perfection  Pictures  will  be  sold  at  prices  that  will  enable  the  exhibitor  to 
make  a  big  profit.    Territory  will  be  alloted  at  once. 

Make  your  service  applications  NO^  at  the  ex  hanges  of 

GEORGE  KLEINE  SYSTEM 

Sole  distributors  of  PERFECTION  PiCTURES  throughout  America 

Branches  in  all  Principal  Citie* 


^Perfection  ^Pictures 


aw 


iii'iiit.wili.iiU. 


POLLARD  PICTURE  PLAYS  COMPANY  0Wr 

Maifcarita  Fircher 


CA  (ive-acl comedy-drama.  Written 
and  produced  by  Hairy  Pollard.  ^ 
Released  ihe  week  of  September  17^. 


Qtetti]  Fe^q  Brockmaa.dGspitfiKerdads  millions.was  areolar 
tom-boij .  fa  sisters  set  their  caps  for  Lord  George  Ral- 
eigh, but  Pe££q  preferred  Wi^ms.his  valet.  ^  Ana  then- 
-  m^ms  proved  to  be  the  tearLord  George"  after  all . 
A"sure-fire"  attraction  of  ihe  type  for  which  Mar£arilaPischer  is 
famous.  £ookm£NOW  at  all  Mutual  Exchanges. 


r 


'Produced  bu 
POLLARD  PICTURE  PLAYS  COMPANY 


Didnbuied  bu 
MUTUAL  FILM  CORPORATION 

John  R  Freuler  Pre?. 


BIG 

^  STARS  r= 

%m0 


EXHIBITORS  HERALD 


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Attention! 


STATE  RIC 

Territory  prices  q 


"On  the  Italian 

The  Greatest  Italian  W  r 

s-m 


These  pictures  in 

SUPREME  COMMAND  OF  TIE 


Attention! 


MR.  THEA1 

Apply  for  dates  now — will  pay 
Complete  line  of  >a| 

ALEXANDER 

For  particulars  apply  SUITE    517  P' 


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EXHIBITORS  HERALD 


7 


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Attention! 

]T  BUYERS 

di  can  make  money 


Battle  Front,, 

Fctures  Ever  Shown  in 

:^s-8 

i  iorized  by  the 

1i\LIAN  GENERAL  STAFF 

Attention! 

*E  OWNER 

r»ur  theatre  on  percentage 
•goes  with  picture 

I\THOPOULO 

l\M     BUILDING  'Phone.  Bryant  5318 

"  IMINllllll  1 1 1 1 1 1 1 1 1 1 1 1 1 1 1  1  llllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllMllllllllllMIUIIIIIIItlllllllllllllllllllllllllllllllllllllllll 


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EXHIBITORS  HERALD 


^=llll=llll=llll=lll[=  111=111^ 

[HI  ^liiiiJMFiEiiiiiiiiuiiiiiiiiiiLiLitHiiiiiJHmiiiMtiiiiiiiiiiiiiitnititiLiiiJiLMiiLniLi  iiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiih   iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii™^^  Ijlj 

I  "WE  DIDN'T  SAY  A  WORD  UNTIL  WE  SAW  THEM "  1 1 

Hi  WE  MADE  NO  BOAST!     WE  VENTURED    NO   ADVANCE  |  ^ 

jjjj  COMMENT!    WE  AWAITED  THE  VERDICT  OF  THE  CAMERA 

=  m  WE  ARE  NOW  READY  TO  PRESENT  FOUR  OF  THE  GREATEST  HITS  OF  THE  SEASON  OF  1917-18 


II  FIRST  TRIANGLE  RELEASE  OF  A  PARALTA  PLAY  | 

f|  I  Sunday,  September  23  rd  I  | 

K    J.  WARREN  KERRIGAN  || 

Will  Make  His  First  Appearance  as  an  Independent  Star  in 

11  "A  MAN'S  MAN"  || 

jjji  |  A   THRILLING   MELODRAMATIC    ROMANCE   OF    INTRIGUE,  WAR 

jlJi  |  AND  LOVE  BY  THE  POPULAR  AMERICAN  AUTHOR,  PETER  B.  KYNE  |  jjj! 

1 1  A  GREAT  STORY!  A  STUPENDOUS  PRODUCTION!  (| 

|  NEXT  J,  WARREN  KERRIGAN  RELEASE— "TURN  OF  A  CARD"  |j 

I  iiiiiiiliiiiiililliilinilii  iiiiiiiiiiiiiiililllillliini  iiillliiilli  Illlllllll  Illl  SOON  TO  FOLLOW  u  iiiiiinuiiu  iiiiiiuuii  iiiuuiiiiiyyiiiiin  iui ilti iiliiiililifJJUUUlil] I1IUI lltllllll II I II II ri t'    j  j 

I  BESSIE  BARRISCALE  in 


=  |    THE  SECRET  SERVICE  CLASSIC  OF  THE  SCREEN 

1 1     "MADAM  WHO" 

By  HAROLD  MAC  GRATH 
Directed  by  REGINALD  BARKER 


BESSIE  BARRISCALE  in 

"THE  OLD  HOMESTEAD"  OF  THE  SCREEN 

"ROSE  O'PARADISE" 

By  GRACE  MILLER  WHITE,  Author  of  "Tess  of  the  Storm  Country" 
Directed  by  JAMES  YOUNG 


Illl  I    I  I 


Illl 


COSTS  MORE— WORTH  MORE 

PARALTA  PLAYS  ARE  SOLD  UNDER  EITHER  THE  STAR 
SERIES  BOOKING  METHOD  OR  THE  PARALTA  PLAN 

THEY  ARE  WORTH,  AND   THEY  COST,  MORE,  FOR  WE  GIVE   YOU  THE  OPPOR- 
=  |  T UNITY  TO  CREATE  SOMETHING  FOR  YOURSELF  AND  KEEP  WHAT  YOU  CREATE. 

^  |  "ASK    ANY   TRIANGLE  EXCHANGE" 

You  Are  Urged  to  See  These  Greit  Phofop'ays  Projected  at  Any  Triangle  Exchange  Before  Booking  Them. 
~s  They  ARE  Really  Great.    See  for  Yourself. 

1 1  PARALTA  PLAYS,  INC.,  729  Seventh  Avenue,  NEW 

fill  laiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiu 


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EXHIBITORS  HERALD 


An  Open  Letter 


T 


O  MEN  WHO  EXHIBIT  PICTURES: 

How  many  pictures  offered  you  for  contract  this  season  have  you 
seen? 

Are  you  letting  other  men  furnish  your  brains,  or  are  you  using  your  own? 

An  extensive  exhibitor  who  has  played  the  pictures  of  all  the  pro- 
ducers in  his  twenty-five  theatres  has  found  by  studying  his  audiences  that 
the  Best  Star  in  the  World  will  not  carry  a  feeble  story  and  an 
inexpensive  production. 

You  know  that,  too,  don't  you;  and  your  box  office  suffers,  too,  doesn't  it? 

A  Big  Cast  in  a  big  story  and  a  wonderful  devil-take-the-cost  production 
has  a  vastly  greater  drawing  power  than  a  big  star  in  a  hastily  written  story 
and  an  indifferent  production. 

You  know  that,  too,  don't  you? 

Mr.  Exhibitor,  the  handwriting  is  on  the  wall.  Witness  the  Fox  Standard 
Pictures  and  reap  the  golden  harvest. 

Witness  "THE  HONOR  SYSTEM." 
Witness  "JACK  AND  THE  BEANSTALK." 

Witness  "THE  CONQUEROR,"  a  titanic  American  drama  with  William 
Farnum  at  his  best. 

Witness  "THE  SPY"  with  Dustin  Farnum  in  the  timely  American  patri- 
otic drama  with  exposures  that  will  startle  any  audience,  and  melt  a  heart  of 
steel  with  its  dramatic  punches. 

Witness  "CAMILLE,"  a  Theda  Bara  super  picture  that  women  cannot 
resist — men  want  to  see  it — children,  too,  will  appreciate  "CAMILLE." 

Witness  "WHEN  A  MAN  SEES  RED"— William  Farnum  in  the  greatest 
dramatic  story  ever  staged  in  the  history  of  the  world. 

Still  greater  Standard  Pictures  produced  along  the  same  efficient,  careful 
lines,  built  on  the  solid  foundation  of  good  showmanship : 

Witness  the  coming  Jane  and  Katherine  Lee  Series ;  the  coming  Fox 
Kiddie  Series. 

Witness  the  bombshells  that  will  write  new  motion  picture  history, 
namely:  Theda  Bara  in  "CLEOPATRA"  and  William  Farnum  in  "LES 
MISERABLES." 

Well,  this  is  why  an  extensive  exhibitor,  after  years  of  studying  the  trend 
of  the  taste  of  critical  audiences,  produced  Standard  Pictures,  which 
include  the  aforementioned.  He  insists  that  his  fellow  exhibitors  see  these 
pictures  before  they  book  them,  for  he  wants  them  to  use  their  brains  along 
with  his  before  sharing  with  him  the  millions  he  has  already  ventured. 

The  wise  exhibitor  will  respond  to  his  impulse  and  see  these  pictures 
before  he  contracts  for  a  pig  in  a  poke. 


—  STANDARD  PICTURES 


FOX  FILM  CORPORATION 


10 


EXHIBITORS  HERALD 


We  Sell  Only  ONE  Grade 


ONLY  ONE  MODEL 

— the  latest  develop- 
ment in  the  art  of  pro- 
jection. We  sell  no 
back  numbers  that  are 
artificially  kept  alive. 


ONLY  ONE  QUALITY 

— the  very  finest  it  is 
possible  to  produce 
from  truly  high-class 
materials  by  men  who 
are  masters  in  their  line. 


THIS  POLICY 

has  multiplied  Simplex  Users  and  Sim- 
plex output  until  now  we  sell  more 
high-grade  projectors  than  any  other 
manufacturer  in  the  world. 

Remember  This  was  accomplished  under  competitive 

  prices.    Furthermore,  projecting  pictures  is 

not  like  patent  medicine — there's  no  imagination  about 
it.  If  the  quality  is  not  there,  you  see  it  on  the  screen, 
you  feel  it  in  the  Box  Office  and  in  repair  bills. 

NOW! 

Aren't  these  excellent  reasons  for  call- 
ing on  a  Simplex  Distributor?  Do  that 
or  write  us  for  Catalog  "E,"  which 
tells  things  it  will  profit  you  to  know. 

Installing  a  <5i//zfi&r  is  a  Simple  Way  of  Securing  Solid  Satisfaction. 


ThePrecision  Machine  (o.Inc. 

317  East  34th:St:»  NewYork 


EXHIBITORS  HERALD 


11 


The  Giant  Hero 
of  CABIRIA" 
MACI.TTE 

in  the  s  even  -reel 
film  /enra+ion- 


'AWonderfui 
Production,  i 
War  Dpliqhted" 

ETHEL  BARffrMOki 


"Splendid  Pic- 
ture And  No 
Fake  About 

DAN'L  FROhMhN 


Four  Weeks  Capacity  Burner/ At  CRITERION 
THEATRE,  NEW  YORK,  Not  A  Battle  Picture,  But  A 
Drama  Running  Over  With  laujjhter,  Thrills,  Cheers 
And  Heart-Throbs.  The  N.xTimes  Jays : 

"HE  OUT-FA/RBAHKf  FAIRBANKS  " 

STATE 
RIGHTS 


Write,  phone  or  wire 

General  Enterprise*",  inc. 


"Great  Show:  Mac 'ftp 
\?  Morp  Wonderful 
Than  In  Cabiria." 

DAVID  WARFIELD 


HERBERT  LUBIN 


ARTHUR  H.JAWYER 


1600  BPOADWAY,  N.Y.    Telephone  BRYANT  5692 


"Great.  I  War.*- 
To  S'ee  It  M^am'1 


eisie  jams' 


12 


EXHIBITORS  HERALD 


■iiiiiiiiii 
§1 


'iiiinu 


Si 


ictums 


Advisory  Board:  j 

II  SAMUEL GOLDFISH.ChairmaD  i 
H        EDGAR  SELWTN 
SH!  IRVIN  S.  COBB 

H        ARTHUR  HOPKINS  i 
M        MARGARET  MAYO 
IjS     ROI  COOPER  MEGRUE 
!|Sf      ARCHIBALD  SELWYN 
gg  CROSBY  GAIGE 

PORTER  EMERSON  BROWNE 


Goldwyn's  New  Message 
to  the  Small  Exhibitor 

M 


ORE  than  a  thousand  of  the  smaller  exhibitors  of  the  nation  have 
signed  for  Goldwvn  Pictures — quality  productions  at  prices  they  can 
afford  to  pay.    At  prices  that  will  leave  them  a  profit. 

There  are  eighteen  thousand  motion  picfure  theaters  in  the  United 
States — the  great  majority  of  them  small  theaters.  It  is  our  ambition  to 
have  all  of  the  smaller  exhibitors  of  the  nation  solidly  behind  Goldwvn 
Pictures — liking  them,  playing  them  and  making  a  profit  on  them. 

And  here  is  news  for  you:  Tiy  playing  (loldwyn  Pictures  you  can  make  your  small 
theatre  a  large  theatre.  For  Goldwvn  productions  will  hring  the  hest  people  in  every 
community  in  America  to  your  box  offices.    And  they  will  go  away  pleased. 

At  this  moment,  when  our  productions  are  the  most  talk-of  motion  pictures  in  America, 
there  are  still  thousands  of  exhibitors  .vho  can  increase  their  profits  and  their  prestige 
by  signing  Coldwyn  contracts. 

Coldwyn^picturcs 

Corporation 

16  East  42d  Street    .       .       .       New  York  City 

Telephone  Vanderbilt  11 


m 

m 


■ 


\ 


Now  Is  the  Time 

to  install  a  Simplex  picture  machine. 
If  you  expect  to  get  your  share  of  this  sea- 
son's business  you  must  have  the  best 
booth  equipment  obtainable.  A  great 
many  Exhibitors  do  not  give  this  end  of 
the  business  due  consideration.  Do  you 
realize  that  perfect  projection  is  just  as 
essential  as  good  pictures?  No  matter 
how  good  service  you  are  using,  the  value 
is  lost  unless  your  booth  equipment  is  up 
to  date  in  every  respect.  SIMPLEX 
TYPE  "S"  machines  will  give  you  the  de- 
sired results. 

Write  for  special  literature  and  catalog. 


NATIONAL  OR  COLUMBIA  CARBONS 

Our  stock  is  always  complete  in  the  following 
sizes,  all  shipments  made  same  day  order  is  re- 


ceived. 

}i  x  12  Soft  cored,  per  hundred   $9.90 

3/4  x  12  Soft  cored,  per  hundred    7.25 

Yx  x  10  Soft  cored,  per  hundred    6.75 

ys  x  12  Soft  cored,  per  hundred    5.50 

Y%  x  10  Soft  cored,  per  hundred    5.00 

^x7    Soft  cored,  per  hundred    3.50 

Y%  x  6    Soft  cored,  per  hundred    2.75 

1%  x  12  Soft  cored,  per  hundred    5.00 

Vl  x  12  Soft  cored,  per  hundred    4.50 

Vl  x    6  Solid,  per  hundred   2.25 

xV  x    6  Silvertips,  per  hundred    4.40 

Ji  x    6  Silvertips,  per  hundred    4.60 

Y%  x    6  Silvertips,  per  hundred    4.80 

Special  price  in  1000  lots. 


Send  for  our  uczv  price  list  of  Theatre  equipment  and  Supplies.    It  will  save  you  money 


Exhibitors  Supply  Company,  Inc. 

Mailers  Bldg.  157  N.  Illinois  St. 

Chicago,  111.  Indianapolis,  Ind. 


EXHIBITORS  HERALD 


10 


Fighting  in  France" 

THE  OFFICIAL  FRENCH  WAR  PICTURES 

These  films  were  taken  under  the  personal 
supervision  of  the  General  Staff  of  the  French 

Army  for  historical  preservation  in  the  National  Archives. 


Do  not  confuse  these  war  films 
with  others  of  a  similar  name 


IMPORTANT  NOTICE!! 

An  arrangement  has  been  completed  whereby  during  the 
war — a  new  reel  will  be  issued  monthly — giving  you  the 
opportunity  of  playing  a  film  of  war  scenes  right  up  to 
the  minute,  which  will  be  added  to  the  present  feature. 

For  further  particulars  communicate  with 

M.  L.  FULTON,  Gt.  Northern  Hotel  Chicago,  Illinois 


GET  YOUR  SHARE 

of  next  season's  big  money.  Start  getting"  busy  now.  The  man  who 
is  ready  when  the  season  opens  is  the  man  who  is  going  to  keep 
smiling  at  a  full  house  all  winter. 

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to  build  up  a  high-class,  steady  growing  patronage  with  DE  LUXE 
4-PAGE  PROGRAMS.  We  claim  that  our  Free  Write  Up  Service, 
and  the  beauty  and  attractiveness  of  our  programs  themselves,  sell 
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you  for  the  best  in  photoplay  entertainment.    Successful  exhibitors 

all  over  the  country  stand  back  of  our  claim.  Xow  is  the  time  to  think  seriously  about 
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to  distribute, or  just  the  plain  stock  as  you  wish.    The  write-up  service  is  free. 


CAHILL-IGOE  COMPANY 

"The  Home  of  Cico  Products" 

117  W.  Harrison  Street  CHICAGO 


I  TO  THE 
(MOVIES 


H  EXHIBITORS  HERALD 


X    HIIIIIIIIIIIIIIIIIIIIIIIIH  X 


W.  H.  CLUNE 


nnounces 

THE 


Eastern  Premier 


of 


THE  EYES  OF 
THE  WORLD* 

by 

Harold  Bell  Wright 


Auditorium  Theatre 

CHICAGO 

16  Days  Only  Starting  Friday,  Sept.  21 


X  iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiw^^  ) 


■ 


it  • 


■ 


|Ht»t>l»»«  "I'fM'  imHIMIM'"'""1"  "»"■  '"MHH  IHHimm.n  »ll»»nil«»lllllWMimi»Mlilim|lll>tMtll»IMIIMMlltl«IM'llMt«M»|«M|lltt«Mt««»llMlMM»M|gl«|* 


Published  Weekly  by 

EXHIBITORS  HERALD  CO. 

at  203  South  Dearborn  Street,  Chicago 
Tel.,  Harrison  7355 


MARTIN  J.  QUIGLEY  ,  Editor 


NEW  YORK  OFFICE 

[■]  I  480  Broadway  Tel..  Bryant  5111 

James  Beecroft,  Manager 


Subscription    Price   $1.50  Yearly 
All  editorial  copy  and  correspondence,  and  advertising  copy  should  be  addressed  to  the  Chicago  Office.     Forms  close  at  6  p.  m.  on  Monday  of  eac  h  week 

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olume  V 


Exorbitant  Rentals 

TT  is  agreed  among  exhibitors  that  many  of  the 
most  conspicuous  players  are  receiving  too  much 
remuneration  for  their  efforts. 

With  the  first  realization  of  the  vast  amounts 
being  paid  certain  actors  and  actresses  exhibitors 
wonder  mildly  at  the  munificence  of  certain  pro- 
ducers and  at  their  commercial  daring. 

These  same  exhibitors  have  come  to  realize 
that  it  was  neither  munificence  nor  great  commer- 
cial daring  which  caused  these  producers  to  con- 
tract for  the  services  of  these  players  at  exorbitant 
salaries  or  any  other  scheme  of  payment;  it  was 
rather  a  belief  in  the  dumb  passiveness  of  the  ex- 
hibitors. 

These  producers  seemed  possessed  of  the  belief 
that  with  the  senseless  competition  existing  among 
theater  managers  in  various  localities,  there  was 
practically  no  limit  to  the  charges  that  could  be 
levied  for  film  rental.  They  recognized  also  that 
the  boast  of  an  exhibitors'  organization  was  prac- 
tically a  joke.  Proceeding  on  these  conclusions 
they  contracted  for  players'  services  at  a  figure 
which  makes  an  exorbitant  rental  charge  a  neces- 
sity with  them. 

That  the  exhibitor  is  the  backbone  of  the  indus- 
try seems  to  be  everywhere  recognized,  but  in 
too  few  cases  is  this  recognition  backed  up  by  any- 
thing concrete.  Otherwise  the  exhibitor  would 
not  be  asked  to  lease  a  picture  at  a  figure  which 


Number  13 


makes  it  economically  impossible  for  him  to  earn 
a  profit. 

At  first  blush  it  might  seem  that  the  matter  is 
entirely  in  the  hands  of  the  exhibitor ;  that,  in  event 
of  not  believing  he  can  make  a  profit,  all  he  has  to 
do  is  to  ignore  the  program  of  the  particular  picture. 
But  the  case  is  not  so  easy.  The  exhibitor  after 
months  and  possibly  years  has  built  up  a  following 
for  a  certain  player  or  a  certain  brand  of  pictures. 
By  suddenly  terminating  relations  with  the  distrib- 
uting company  which  asks  the  exorbitant  rental  he 
is  summarily  cutting  off  from  his  theater  the  fol- 
lowing which  he  has  been  a  long  time  in  creating. 
An  added  cause  of  alarm  is  that  this  same  follow- 
ing can  be  easily  transferred  to  the  opposition. 

No  branch  of  the  motion  picture  business  can 
operate  at  a  loss  without  it  becoming  a  detrimental 
influence  to  the  entire  industry.  It  is  a  demonstra- 
ble fact  that  twenty-five  per  cent  of  the  motion 
picture  theaters  in  the  United  States  and  Canada 
are  not  making  a  profit — some  maintain  that  sixty 
per  cent  are  in  this  sad  plight. 

This  condition  must  be  corrected  or  the  end  is 
— disaster. 

Perhaps  the  chief  cause  of  the  unprofitableness 
of  many  film  theaters  is  that  local  conditions — best 
known  to  the  exhibitor — make  an  increase  in  ad- 
mission charge  impractical  at  this  time,  together 
with  the  fact  that  the  patrons  demand  the  best  and 
the  best  is  unobtainable  at  a  figure  which  will  admit 
of  a  profit. 


SEPTEMBER  22,  1917 


16 


EXHIBITORS  HERALD 


SUMMARY  OF  CURRENT  ISSUE 


NEWS  OF  THE  WEEK 

Exhibitors  See  Power  of  A.  K.  A.,  Says  Pettijohn   17 

Ontario  Exhibitors  to  Join  A.  E.  A   1? 

Selznick  Sells  Out  Interest  to  Herbert  Brenon   17 

Henry  J.  Brock,  Inter-Ocean  Film  Corp.  Head,  Killed  in  Auto 

Crash    IS 

Theda  Bara  Stars  in  "Camille,"  to  Be  Published  Sept.  30   IS 

"Men  of  Desert"  Film  Being  Shown  at  K-E-Y-S-E  Branches   18 

Advance  Deposit  Men  Are  Caught  By  A.  E.  A   10 

"Who  Is  Number  One?"  Is  Paramount  Title  for  New  Serial   to 

Super  Film  Puts  Motoy  Farces  in  Southern  Houses   19 

Edna  Goodrich   Works  on  "American  Maid."   Five-Reel  Mutual 

Film    10 

D.  W.  Griffith  to  Return  From  Europe  This  Month   20 

Chicago  Film  Theaters  Closed  By  Police  While  Licenses  Pend.  .  20 

Essanay  Finishes  Three  Pictures  With  Taylor  Holmes   20 

Chaplin's  "Adventure"  Film  Delayed  By  Feminine  Star's  Illness  21 

Jewel  Productions  Answers  Exhibitors'  Demands  for  New  Films  21 

Clune's  "Eyes  of  the  World"  Opens  in  Chicago  Sept.  21   22 

Week's  A.  E.  A.  Activities   22 

"When  a  Man  Sees  Red,"  With  Win.  Farnum,  for  October   2:i 

Galaxy  of  Noted  Film  Players  Added  to  Universal  Staff   23 

Charlotte  Stars  in  First  Commonwealth  Film   23 

lirenon  Starts  Filming  "Empty  Pockets"   24 

General  Enterprises  Gets  "The  Warrior"  Film  Rights   32 

Ann  Murdock  and  David  Powell  Star  in  Empire's  "Outcast"....  32 

Exhibitors  Book  "Lost  Express  Serial"  as  a  Money-Getter   34 

Chinese  Revolution  Filmed  in  Colors  for  Prizma   :!  1 

World  Finishes  Films  to  Last  Beyond  191S   37 

Madame  Petrova  Picks  Players  for  October  Film   44 

The  Play's  the  Thing — Not  Players,  Says  M.  H.  Hoffman   45 

Bessie  Barriscale  Has  Spy  Role  in  "Madam  Who"   46 

"Lest  We  Forget"  Is  Title  of  New  Rita  Jolivet  Feature   40 

U.  S.  Issues  Slides  on  Food  Conservation  Through  N.  A.  M.  P.  I.  40 

Oscar  C.  Apfel  to  Direct  First  Walthall-Paralta  Film   47 

Mary  MacLaren's  Contract  Break  With  Horsely  Is  Denied   47 

Gaumont  Reels  Show  News  of  War  on  Two  Fronts   47 


REVIEWS 

"Baby  Mine,"  Goldwyn  C,  Five  Parts,  With  Madge  Kennedy....  25 

"Cinderella  and  Magic  Slipper,"  Wholesome  Fantasy,  Four  Parts.  25 

"Polly  Ann,"  Triangle  D.,  Five  Parts,  With  Bessie  Love   25 

"Rebecca  of  Sunnybrook  Farm."  Artcraft  C-D.,  Six  Parts,  With 

Mary  Pickford   26 

"The  Fall  of  the  Romanoffs,"  Eliodor  Pictures  Corp.  D.,  Eight 

Parts,  With  Iliodor   26 

"A  Man's  Man,"  Paralta  Plays  D.,  Seven   Parts,  With  J.  W. 

Kerrigan   27 

"Ten  of  Diamonds,"  Triangle  D.,  Five  Parts,  With  Dorothy  Dalton  27 

"The  Little  Pirate,"  Butterfly  C  D.,  Five  Parts,  With  Zoe  Rae.  .  27 

"Mysterious  Mr.  Tiller,"  Bluebird  D.,  Five  Parts,  With  R.  Julian.  27 
"The    Lifted    Veil,"    Rolfe-Metro    D.,    Five    Parts,    With  Ethel 

Barrymore    28 

"Harbary  Sheep,"  Artcraft  D.,  Six  Parts,  With  Elsie  Ferguson..  28 

"The  Defeat  of  the  City,"  General-O.  Henry  D.,  Four  Parts   28 

"The  Rainbow  Girl,"  American  Mutual  C.-D.,  Five  Parts.^Vitb 

Juliette  Day   28 

"Idolaters,"  Triangle  D.,  Five  Parts,  With  Louise  Glaum   29 

DEPARTMENTS 

The  Week's  Best  Bet  in  Pictures   31 

The  Film  Stock  Market   33 

Official  Cut-Outs  By  Chicago  Censors   33 

This  Week  at  Down-town  Theaters   33 

Synopses  of  Current  Releases  35-36 

Canadian    Film   News   38 

Calendar  of  Feature  Releases  39-40-41-42 

News  of  Exhibitors  and  Exchanges   43 

Chicago  Trade  Events   45 


It  is  a  desperate  situation,  but  as  it  is  no  less 
important  to  the  producer  and  distributor  who  are 
making  money  TODAY  than  it  is  to  the  exhibitor 
who  is  now  losing,  an  application  of  the  rule  of 
reason  should  bring  about  an  early  adjustment. 


Film  Thieves 

THAT  despicable  band  of  film  thieves  who  fre- 
quently escape  with  the  less  stinging  term  of 
"dupers"  seem  to  be  taking  advantage  of  the  times 
when  authorities  generally  are  closely  concerned 
with  matters  of  more  national  concern  to  broaden 
their  activities. 

In  New  York  City,  Chicago  and  Philadelphia, 
the  HERALD  learns,  the  criminal  practice  of  dupli- 
cating productions  which  are  proving  successful 
for  their  owners  is  advancing  in  leaps  and  bounds. 

This  practice  already  has  caused  producers  the 
loss  of  vast  sums  of  money,  and  with  the  investi- 
gation now  under  way  it  is  confidently  hoped  that 
a  large  number  of  the  guilty  will  be  called  upon  to 
pay  the  penalty. 


Itinerant  Incompetents 

AN  industry — very  much  like  an  individual — is 
frequently  known  by  the  company  it  keeps. 
We  are  very  glad,  however,  that  this  is  not  an 
invariable  rule  because  the  film  trade  has  a  certain 
set  of  irresponsible  tricksters  who  bob  up  regularly. 

After  having  made  a  deplorable  mess  of  their 
own  and  their  company's  affairs  in  one  locality  they 
lapse  into  oblivion — but  only  momentarily — and 
then  blossom  forth  again  with  all  the  gayness  of  a 
Springtime  morn  and  set  out  anew  over  their  course 
of  chicanery,  incompetence  and  bluff. 

An  employes'  bureau  where  employers  could 
receive  accurate  and  comprehensive  advice  con- 
cerning past  performances  of  a  certain  band  of  itin- 
erant film  men  would  be  a  splendid  thing. 

It  would  accomplish  one  result  at  least:  it  would 
cause  a  number  of  individuals  whose  only  product 
is  vapid  mouthings  to  seek  a  new  and  untried 
market. 


T 


Two  Expositions 

WO  "national"  expositions:  The  maximum  of 
waste  and  the  minimum  of  results. 

MARTIN  J.  QUIGLEY. 


EXHIBITORS  HERALD 


1XHIBIT0RS  SEE  POWER  OF  A.  E.  A.,  SAYS  PETTIJOHN 


Virginia  Convention  Showed  Men  Who  Have  Interests 
of  Theatre  Owners  at  Heart  Are  Back  of  Organiza- 
tion; No  Trade  Paper  or  Producers  Are  Affiliated 


'The  action  of  the  exhibitors'  convention  at  Ocean  View,  Va.,  illustrates  that  the 
eiibitors  of  the  country  have  awakened  to  the  fact  that  the  American  Exhibitors' 
isociation  is  made  up  of  men  who  have  the  interests  of  the  owners  of  motion 
I  ture  theatres  at  heart."  said  Charles  C.  Pettijohn,  general  manager  of  the  A.  E.  A., 
t  s  week. 

"Before  the  state  organizations  represented  at  the  Virginia  convention  became 
s  Hated  with  our  organization  the  delegates  carefully  studied  our  plans  and  prin- 
c  les  and  then  unanimously  applied  for  membership  in  the  American  Exhibitors' 
isociation. 

"The  fact  that  as  state  bodies  in  Virginia,  Indiana,  North  Carolina,  Oklahoma, 
lchigan,  South  Carolina,  District  of  Columbia,  Arkansas,  Idaho,  Nevada,  Oregon, 
Washington,  Georgia,  Kentucky  and  other  states  they  have  joined  the  A.  E.  A.  speaks 
f  itself. 


For  Exhibitors  Only 

The  action  of  the  state  bodies  in  Vir- 
ginia, Indiana.  North  Carolina,  Okla- 
homa. Michigan.  South  Carolina,  Georgia 
and  other  states  in  affiliation  with  the 
American  Exhibitors'  Association  is  evi- 
dence that  the  exhibitors  are  awake  to 
the  fact  that  this  organization  means  to 
stand  for  exhibitors  only. 


["Already  our  organizations  in  Illinois, 
|w  York,  New  Jersey,  the  New  Eng- 
Id  States  and  Pennsylvania  are  very 
|ong  and  growing  rapidly. 

Has  Interested  New  Men 
What  impresses  me  most  is  that  we 
.•e-  succeeded  in  interesting  men  who 
ye  had  heretofore  no  interest  in  exhibi- 
s'  organizations. 

We  realize  that  meeting  with  the  ap- 
:>va!  of  the  exhibitors,  as  we  have,  it 
up  to  the  officers  of  the  association  to 
: rit  this  confidence  which  is  piling  upon 
;  in  leaps  and  bounds.  We  all  recog- 
|e  cur  responsibilities  and  will  work 
::easingly  to  the  end  that  we  may  be 
le  to  maintain  the  standard  of  effi- 
:ncy  as  set  out  in  our  platform,  pledg- 

'  the  making  of  this  organization  a 

.verful  weapon  in  the  hands  of  exhibi- 

s  only. 

I  can't  help  but  be  pleased  and  elated 
fcr  our  success.  It  is  really  wonderful 
way  the  exhibitors  are  responding. 
•  eir  responses  fully  convince  me  that 
ty  have  wanted  this  kind  of  an  organi- 
:ion  badly  else  we  would  not  have  re- 


ceived this  practically  unanimous  vote  of 
approval." 

Many  Seek  Membership 

During  the  past  week  Mr.  Pettijohn 
lias  been  deluged  with  personal  letters 
from  exhibitors,  applications  for  mem- 
bership, checks  for  dues  and  inquiries  call- 
ing for  further  information. 

The  American  Exhibitors'  Association 
has  taken  new  quarters  on  the  twentieth 
floor  of  the  Times  building.  So  rapidly 
has  the  new  exhibitors'  organization 
grown  since  its  inception  at  Chicago  in 
Tulj  that  it  became  necessary  to  take 
new  offices  in  order  to  handle  the  in- 
creased business  of  the  association. 

Hundreds  of  applications  for  member- 
ship are  received  daily,  many  from  exhi- 
bitors who  have  never  before  been  allied 
with  an}'  exhibitors'  organization.  The 
realization  that  at  last  there  has  been 
formed  among  the  exhibitors  of  the 
country  an  association  that  is  free  from 
any  alliance  with  any  trade  journal  or 
any  manufacturer  is  meeting  with  ap- 
proval from  thinking  exhibitors  who  are 
expressing  a  willingness  to  join  an  asso- 
ciation of  exhibitors  which  works  solely 
for  their  interests. 


ONTARIO  EXHIBITORS  TO  JOIN  A.  E.  A; 
MANNIST,  OF  FT.  WILLIAM,  ORGANIZES 

(  vner  of  Royal  Theatre  Leads  More  to  Join  New  Associa- 
tion and  Start  Fight  in  Dominion  Against  Deposit; 
Pettijohn  Leaves  for  New  Brunswick 


he  motion  picture  exhibitors  of  On- 
t  io  are  organizing  under  the  leadership 
c  M.  Mannist.  of  the  Royal  Theatre, 
Irt  William,  Ont.,  and  when  their  or- 
is lization  is  completed  they  will  apply 
» a  body  for  a  charter  in  the  American 
Ihibitors'  Association. 
wAr.  Mannist  is  a  wide  awake  exhibitor 
|vo  recognizes  that  the  only  way  the 
fiibitor  can  accomplish  any  reforms 
i  hrough  concerted  action  with  a  body 
*  t  is  composed  entirely  of  exhibitors 
vo  have  no  connections  with  the  manu- 
I  turer. 

Ie  is  avowedly  opposed  to  the  advance 


deposit  system,  which  method  of  doing 
business  by  the  producer  is  being  fought 
bv  the  American  Exhibitors'  Association. 


PETTIJOHN  GOES  TO  CANADA 

Charles  C.  Pettijohn.  general  manager 
of  the  American  Exhibitors'  Association, 
left  New  York  Friday  to  attend  the  con- 
vention of  the  Motion  Picture  Exhibi- 
tors' League  of  Canada,  to  be  held  at  St. 
Johns,  N.  B.,  September  8th  and  9th.  Mr. 
Pettiiohn  received  an  invitation  from 
W.  C.  Golding,  president  of  the  Canadian 
exhibitors'  organization. 


SELZNICK  SELLS 

OUT  INTEREST  TO 
DIRECTOR  BRENON 


Producer  of  "War  Brides"  and 
"Lone  Wolf"  Gains  Complete 
Control  of  Concern 


Herbert  Brenon.  president  of  the  Her- 
bert Brenon  Film  Corporation,  has  pur- 
chased the  half  interest  in  the  Brenon 
company  held  by  Lewis  J.  Selznick. 
Thus  Mr.  Brenon  now  controls  full  in- 
terest in  all  productions  made  under  the 
Brenon  brand,  including  "War  Brides" 
and  "The  Lone  Wolf." 

Mr.  Brenon  also  gains  control  of  the 
Heights  studios,  said  to  be  the  largest 
in  the  East,  and  the  well-known  di- 
rector will  hereafter  produce  pictures 
himself.  He  has  moved  his  offices  to 
the  New  Jersey  plant. 

Mr.  Selznick  also  held  a  fourth  in- 
terest in  "The  Fall  of  the  Romanoffs," 
Mr.  Brenon's  latest  effort,  which  was 
also  purchased  by  Mr.  Brenon  last  week. 


CHICAGO  A.  E.  A.  BRANCH 

GETS  NEW  HEADQUARTERS 

The  Motion  Picture  Theater  Owners' 
Association,  which  is  the  Chicago  branch 
of  the  American  Exhibitors'  Association, 
has  opened  headquarters  in  room  1802 
North  American  building.  Chicago.  This 
body  has  become  one  of  the  strongest 
branches  of  the  new  national  organiza- 
tion, under  the  leadership  of  its  presi- 
dent. Henry  Schoenstadt.  and  the  bi- 
monthly meetings,  which  are  held  on 
the  first  and  third  Fridays  of  each  month 
at  Fraternity  Hall,  West  Adams  street. 
Chicago,  are  well  attended,  not  only  by 
Chicago  theater  owners,  but  by  visiting 
exhibitors. 


CRISIS  FILM  CORP.  SUES 

AMERICAN  EXPRESS  CO. 

FOR  SHIPPING  MISTAKE 


The  Crisis  Film  Corporation  of  New- 
ark, N.  J.,  has  brought  suit  against  the 
American  Express  Company  for  $141.15 
for  the  non-delivery  of  films  to  a  the- 
ater in  Phillipsburg,  N.  J.  Through  a 
clerical  error  the  express  company's  em- 
ployes, it  is  alleged,  shipped  the  films  to 
Buffalo.  N.  Y..  and  the  suit  is  to  recover 
damages  sustained  as  a  result  of  the  mis- 
take. 


18 


EXHIBITORS  HERALD 


HENRY  J.  BROCK,  INTER-OCEAN  FILM  CORP. 

HEAD,  IS  KILLED  IN  AUTO  CRASH  IN  N.  Y. 


ndustry  Pioneer  Meets  Instant  Death  While  Tassirg  Thrcvgh  King- 
ston, Enroute  to  Home  in  Buffalo;  Two  Others  Esc  ape  Injury 


Henry  J.  Brock,  the  head  of  the  Inter- 
Ocean  Film  Corporation,  the  Manx-Man 
Company  and  the  Cinema  Distributing 
Company,  and  one  of  the  pioneers  of 
the  film  industry,  met  instant  death  in 
an  automobile  accident  while  passing 
through  Kingston,  N.  Y.,  en  route  to  his 
home  in  Buffalo,  from  New  York  City, 
on  September  7. 

Accompanying  Mr.  Brock  at  the  time 
were  Harry  Grouse  of  Ottawa,  Can.,  and 
Emery  P.  Hylandt  of  Buffalo.  Mr. 
Hylandt  was  driving  the  car  and  both  he 
and  Mr.  Grouse  escaped  without  serious 
injury. 

Mr.  Brock  had  just  completed  negotia- 
tions with  the  Goldwyn  Pictures  Cor- 
poration, in  which  the  latter  concern 
purchased  "The  Manx-Man"  from  Mr. 
Brock.  This  deal  had  kept  him  in  New 
York  later  than  he  usually  remained. 

Mr.  Brock  was  42  years  old  and  is  sur- 


vived by  a  wife  and  four  children.  He 
was  a  brother-in-law  of  Mitchel  H. 
Mark,  president  of  the  Strand  Company. 
He  founded  his  fortune  on  a  partnership 
known  as  Mark-Brock  enterprises,  which 
established  many  penny  arcades  in  the 
early  days  of  motion  pictures,  and  which 
later  developed  into  the  firm  owning 
many  theaters  in  the  United  States  and 
Canada. 

Mr.  Brock  has  been  wonderfully  suc- 
cessful in  the  past  few  years  handling 
state  rights  features  and  securing  con- 
trol of  many  big  features  for  South  and 
Central  America,  Great  Britain,  Canada 
and  Australia.  He  was  interested  in  the 
Strand  and  York  theaters  in  Toronto 
and  the  Academy  and  Regent  theaters 
in  Buffalo. 

The  funeral  services  were  held  in  Buf- 
falo, Sunday,  September  9,  and  were  at- 
tended by  prominent  motion  picture  men 
from  all  parts  of  the  country. 


THEDA  BARA  STARS  IN  "CAMILLE"  FILM 

TO  BE  PUBLISHED  BY  FOX  SEPTEMBER  30 


Star  Has  Role  of  Unhappy  Parisian  Girl,  Created  By  Alexandre  Du- 
mas, Jr. ;  Screen  Version  of  Great  Drama  Just  Completed 
By  Director  J.  G.  Edwards 


Theda  Bara  in  a  picturization  of 
"Camille"  is  the  latest  announcement  of 
William  Fox  to  exhibitors.  The  film  will 
be  published  September  30. 

"Camille,"  the  story  by  Alexandre 
Dumas,  Jr.,  has  behind  it  a  long  history 
of  successful  stage  engagements  in  every 
civilized  country.  It  has  been  acted  on 
every  great  stage  of  Europe  and  both 
Americas,  and,  in  book  form,  it  is  con- 
sidered one  of  the  most  dramatic  stories 
ever  written. 

Theda  Bara.  as  the  unhappy  Parisian 
girl  who  sacrifices  herself  on  the  altar  of 
convention,  has  surpassed  all  her  previ- 
ous work  in  this  production. 


Theda  Bara's  "Camille"  has  just  been 
completed,  under  the  direction  of  J. 
Gordon  Edwards.  Parisian  life  has  been 
followed  in  every  detail  so  that  the  at- 
mosphere of  the  story  fits  admirably 
with  the  acting  in  it. 

"Camille"  is  the  most  famous  French 
novel  of  the  nineteenth  century.  Its 
story  is  known  to  every  educated  person, 
and  it  has  been  celebrated  in  song  and 
story  in  every  corner  of  the  world.  ."La 
Traviata,"  Verdi's  noted  opera,  was 
founded  on  the  story  of  the  unhappy 
Parisian  girl.  The  original  story,  known 
as  "The  Lady  of  the  Camellias,"  was 
published    in    1848.    A    year    later,  its 


author  recognized  the  dramatic  possi- 
bilities of  the  piece,  and  made  a  new 
version  which  was  acted  on  the  Parisian 
stage  in  February,  1852. 


"MEN  OF  DESERT" 

BEING  SHOWN  AT 
K-E-S-E  OFFICES 


Fourth  of  Essanay's  Western 
Features  With  Gardner  to 
Be  Issued  Sept.  24 


Trade  showings  of  "Men  of  the 
Desert,"  the  fourth  of  Essanay's  series 
of  Western  photodramas  featuring  Jack 
Gardner,  the  musical-comedy  star,  are  in 
progress  at  all  branch  offices  of  K-E-S-E. 
This  picture,  presenting  a  screen  version 
of  the  Taylor-Norris  feud,  one  of  the 
most  notorious  of  the  West,  is  said  to  be 
the  strongest  unit  of  this  series.  It  will 
be  issued  September  24. 

Mr.  Gardner  is  supported  by  Rut! 
King,  Carl  Stockdale  and  the  remaindei 
of  the  company  which  has  been  seet 
with  him  in  "Land  of  Long  Shadows,' 
"The  Range  Boss"  and  "Open  Places.' 
The  picture  was  staged  on  the  plains  o 
Arizona  and  presents  many  picturesqu 
settings.  It  has  a  screen  time,  approx 
mately,  of  sixty-five  minutes. 


NORMA  TALMADGE  MAKES 
"SECRET  OF  STORM  COUNTRY" 
SCENES  IN  N.  Y.  STUDI 


Miss  Norma  Talmadge  has  again  r 
turned  to  her  own  studio  at  318  East  45 
street,  New  York,  to  make  the  interio 
of  her  new  picture,  "The  Secret  of  t' 
Storm  Country."  Ithaca,  N.  Y.,  w 
nessed  in  detail  the  filming  of  the  rugg 
exteriors  of  this  screen  story,  a  seqi 
to  Grace  Miller  White's  "Tess  of  t 
Storm  Country,"  which  also  appeared 
film  form.  Miss  Talmadge  spent  seve 
weeks  in  Ithaca  with  her  supporti 
cast. 


"CAMILLE,"  WITH  THEDA  BARA,  AS  PRESENTED  IN  FILMS 


Scenes  from  Alexandre  Dumas'  Story  Now  Being  Filmed  in  California  With  the  Noted  Fox  Star  in  the  Titular  Role  (William  Foxl 


EXHIBITORS  HERALD 


19 


ADVANCE  DEPOSIT  MEN  ARE  CAUGHT  BY  A.  E.  A. 

SQUEEZING  EXHIBITORS  FOR  MONEY  ON  CONTRACTS 

Stating  that  the  advance  deposit  distributers  now  are  harassing  exhibitors  by  demanding  new  contracts 
calling  for  larger  deposits,  and  that  upon  the  refusal  of  exhibitors  to  make  new  contracts,  that  advance 
deposit  men  are  contracting  with  competitors,  the  American  Exhibitors  Association  announces  in  the 
following  statement,  that  if  it  becomes  necessary  the  association  will  classify  the  manufacturers. 

To  the  Motion  Picture  Exhibitors  of  the  United  States: 

During  the  last  week  we  have  received  at  this  office 
nine  telegrams  and  twenty-one  letters  from  individual  ex- 
hibitors of  five  states,  all  making  similar  complaints.  The 
states  complaining  are  Oklahoma,  Indiana,  North  Caro- 
lina, Michigan  and  Wisconsin.  Some  of  the  larger  ad- 
vance deposit  film  companies  are  demanding  of  these  ex- 
hibitors new  contracts  calling  for  larger  deposits,  and  upon 
refusal  of  the  exhibitor  to  pay  same,  they  have  threatened 
and  in  some  instances  they  have  contracted  with  competi- 
tors for  their  programs. 

This  means  that  these  companies  are  now  trying  to 
either  seriously  damage  or  put  out  of  business  the  exhi- 
bitor who  furnished  them  money  in  advance  for  years  with 


which  to  manufacture  their  films,  and  to  create  their  pres- 
ent attempted  monopoly  of  stars. 

Let  every  exhibitor  in  the  United  States,  whether  he 
be  a  member  of  the  American  Exhibitors'  Association  or 
not,  send  at  once  to  this  office  a  detailed  statement  of 
similar  situations,  so  that  the  facts,  figures  and  statistics 
may  be  compiled  and  that  these  companies  may  be  given 
the  publicity  which  they  deserve  in  future  bulletins  which 
will  be  forthcoming  from  this  office.  Please  act  at  once 
and  furnish  us  complete  information.  If  it  becomes  neces- 
sary for  this  organization  to  classify  the  manufacturers, 
we  intend  to  do  so. 

AMERICAN  EXHIBITORS'  ASSOCIATION 

In  keeping  with  its  announcement  made  last  week  to  the  trade  in  the  "Herald,"  it  was  pointed  out  this  week  by 
prominent  theater  owners,  that  this  move  is  the  beginning  of  a  fight  to  eliminate  abuses  of  the  deposit  system  and 
wipe  out  the  system  entirely  in  places  where  it  will  not  yield  to  modification. 


WHO  IS  NO.  ONE?" 
PARAMOUNT  TITLE 
FOR  NEW  SERIAL 


first  Photonovel  of  Concern, 
Starring  Kathleen  Clifford 
Appears  in  October 


Vnna  Katharine  Green  has  written  the 
|  ry  for  "Who  Is  'Number  One'?"  Par- 
aount's  first  serial,  starring  Kathleen 
Ifford. 

.Vhen  "Who  Is  'Number  One'?"  is 
ri.dy — some  time  in  October — ex- 
lunges  will  be  furnished  prints  of  the 
t  ire  production  so  that  if  exhibitors 
oose  they  can  see  every  reel  of  the 
pial  before  they  sign  a  contract. 


!JPER  FILM  PUTS 
MOTOY  FARCES  IN 
SOUTHERN  HOUSES 


sidney  H.  Lust  of  the  Super  Film  At- 
gt.ctions,  Washington,  D.  C,  distributor 
jJJ  the  Peter  Pan  Film  Corporation's 
■  4)  toy  comedies  for  Maryland,  Dela- 
i ■  re,  Virginia,  North  Carolina  and  Dis- 
Jt|;t  of  Columbia,  announces  that  these 
Jfttynedies  have  been  placed  in  the  fol- 
ll'f'ng  theatres:  Garden  Theatre,  Wash- 
(Piton;    Strand    Theatre,  Washington; 

ll'ric  Theatre,  Washington;  Navy  The- 
JIHe,  Washington;  American  Theatre, 
fliltaewell,  Va.;  Strand  Theatre,  Peters- 
II}jrg>  Va.;  American  Theatre,  Norfolk, 

M  in  view  of  the  fact  that  Mr.  Lust  has 
'  mn  these  comedies  but  a  short  time,  the 
1  ults  are  gratifying,  he  announces. 


EDNA  GOODRICH  WORKS  ON  "AMERICAN  MAID," 

FIVE-REEL  PATRIOTIC  FEATURE  FOR  MUTUAL 


With  the  completion  of  "Reputation," 
"Queen  X"  and  "A  Daughter  of  Mary- 
land," her  first  films  of  the  series  of  star 
productions  which  she  is  to  make  for  the 
Mutual  Film  Corporation,  Miss  Edna 
Goodrich  is  at  work  at  her  studio  on 
Long  Island  under  Albert  Capellani's 
direction  in  "American  Maid,"  a  five-reel 
patriotic  picture. 

"Reputation"  was  issued  September  3 
and  met  with  an  enthusiastic  reception 
from  exhibitors  and  their  patrons. 

"Reputation"  is  the  story  of  a  pretty 
young  girl  who  tries  to  launch  herself 
in  business  in  a  country  town  and  be- 
comes herself  the  victim  of  scandal- 
mongering  natives,  who  are  convinced 
that  nobody  can  be  so  pretty  as  Con- 
stance Bennett  and  good  at  the  same 
time. 


In  this  play  Miss  Goodrich  has  a 
medium  that  fits  her  in  every  particular 
and  she  has  made  an  appealing  character 
of  the  harassed  little  milliner,  it  is  said. 

The  other  forthcoming  Goodrich  pro- 
ductions are  "Queen  X,"  written  by  As- 
sistant United  States  District  Attorney 
Edwin  M.  Stanton,  of  New  York;  "Amer- 
ican Maid,"  scenarioized  by  Hamilton 
Smith  from  a  story  by  Julius  Rothschild: 
and  "A  Daughter  of  Maryland,"  scenario- 
ized by  Anthony  Kelly  from  a  play  by 
Samuel  Morse. 


ETHEL  CLAYTON  ILL 


Ethel  Clayton,  star  of  World-Pictures 
Brady-Made,  has  been  absent  from  the 
studio  for  a  few  days  through  illness. 


PLAYERS  IN 


•LORELEI  OF  THE  SEA"  AND  GENERAL  MANAGER  OF 
COMPANY 


Left  Tyrone  Power,  Playing  Leads.     Center — M.  Phillip  Hansen,  General  Manager  of  Marine  Film 

Company.    Right — Frances  Burnham,  Feminine  Star  (Marine  Film  Company) 


20 


EXHIBITORS  HERALD 


D.  W.  GRIFFITH  TO  RETURN  FROM  EUROPE 

THIS  MONTH  WITH  SCENES  FOR  BIG  PICTURE 


David  Wark  Griffith,  who  has  been 
in  Europe  since  March,  will  return,  it  is 
expected,  the  latter  part  of  this  month. 
The  noted  director-producer  went  to 
London  originally  to  supervise  the  pre- 
sentation of  "Intolerance"  at  the  Thea- 
tre Royal,  Drury  Lane.  The  picture 
proved  a  great  success  and  a  perform- 
ance was  given  before  the  King  and 
Queen  and  members  of  the  royal  family. 

Mr.  Griffith  also  was  engaged  in  do- 


ing some  photographic  work  for  the 
French  and  British  governments,  taking 
scenes  of  the  great  conflict  along  the 
Western  front. 

After  the  completion  of  arrangements 
for  the  showing  of  "Intolerance"  in 
England,  France  and  Italy,  Mr.  Griffith 
summoned  his  cameramen  William  Bit- 
zer,  Robert  Harron  and  Lillian  Gish  to 
England  where  they  have  been  working 
on  scenes  for  Mr.  Griffith's  next  big 
spectacle.  The  screen  story  will  be 
Mr.  Griffith's  return. 


CHICAGO  FILM  THEATRES  CLOSED  BY  POLICE 

WHILE  LICENSE  REQUESTS  ARE  PENDING 


Because  the  city  had  not  granted  the- 
atre licenses,  twenty-four  Chicago  mo- 
tion picture  houses  have  been  closed. 
Policemen  entered  the  theatre  of  Mrs. 
S.  Stamler,  at  1949  Division  street,  last 
week  and  ordered  Manager  I.  D.  Pedorr 
to  stop  the  show.  They  also  com- 
manded him  to  return  the  admissions 
paid,  to  the  audience.  Mrs.  Stamler  had 
made  application  for  a  license  and  was 
under  the  impression  that  she  could  op- 


erate her  theatre  pending  the  granting 
of  permission  to  operate  the  house. 

Other  motion  picture  exhibitors  had 
similar  experiences.  Anthony  Bibro, 
of  the  Royal  Theatre,  1820  West 
Twenty-second  street,  was  closed  by  the 
police  department  after  running  three 
days.  He  secured  a  license  September 
5.  E.  D.  McLaughlin  of  the  Ideal  The- 
atre, 3421  West  North  street,  while  not 
operating,  expected  to  open  September 
10,  and  was  surprised  to  find  his  house 
on  the  "closed"  list. 


ESSANAY  FINISHES  THREE  PICTURES  FROM 

NOTED  STORIES  FEATURING  TAYLOR  HOLMES 


Essanay  has  completed  the  production 
of  three  pictures  in  which  Taylor 
Holmes,  the  stage  comedian,  is  featured. 
A  fourth  now  is  in  the  filming  process. 

"Efficiency  Edgar's  Courtship,"  the 
first  of  this  series,  and,  incidentally,  the 
star's  initial  screen  vehicle,  was  issued 
September  3.  The  second  picture,  en- 
titled "Fools  for  Luck,"  will  be  issued 
October  8.  This  production  is  a  screen 
version  of  Kennett  Harris'  story,  "Talis- 
mans," which  was  published  in  the  Satur- 
day Evening  Post.  It  hinges  on  a  youth's 
desperate  attempts  to  woo  Dame  Fortune 
by  a  rigid  observance  of  all  the  omens 


of  luck,  including  the  horse-shoe,  the 
rabbit's  left  hind  foot,  spilled  salt,  lad- 
ders, etc.  He  meets  the  girl  of  his  heart's 
desire;  however,  his  luck  tokens  fail  to 
aid  him.  How  he  finally  overthrows  his 
superstitions  and  surprises  himself  by 
winning  out,  rounds  a  story  which  proved 
very  popular  in  print.  "Fools  for  Luck" 
will  have  a  screen  time,  approximately, 
of  sixty-five  minutes. 

This  picture  will  be  followed  in  No- 
vember by  "Two-Bit  Seats,"  and  "The 
Small  Town  Guy"  will  be  the  title  of 
the  December  film.  K-E-S-E  will  pub- 
lish the  features. 


G.  R.  WARREN  MADE 
PRODUCTION  CHIEF 
FOR  HORSLEY  PLANT 


G.  R.  Warren  has  been  appointed  man- 
ager of  production  by  David  Horsley 
and  has  assumed  charge  of  the  Horsley 
Studios  in  Los  Angeles. 

Mr.  Warren  is  recognized  as  one  of 
the  most  capable  men  in  the  picture 
business.  His  career  opened  in  the 
stage  drama,  from  which  he  graduated 
to  executive  positions  in  the  adminis- 
tration side  of  the  profession.  Early  in 
the  development  of  motion  pictures  Mr 
Warren  was  first  associated  with  Mr 
Horsley  in  what  has  since  become  th< 
Universal  Film  Company. 


S.  E.  ABEL  MADE 

REPRESENTATIVE  OF 
SELECT  PICTURE! 


Sydney  E.  Abel  has  been  appointe 
special  representative  of  Select  Picture 
Corporation  and  started  work  in  tr 
interest  of  Select  exchanges  Septembt 
10.  Mr.  Abel  recently  resigned  his  pi 
sition  as  manager  of  the  Chicago  branc 
exchange   of  Vitagraph. 

Mr.  Abel  has  made  an  enviable  recoi 
in  conducting  branch  exchanges  in  tl 
central  states.    In  Chicago  Abel  esta 
lished  a  record  for  big  sales.  He 
credited  with  having  put  over  the  V. 
S.  E.  in  that  territory. 

Prior  to  his  connection  with  the  Vit 
graph  interest,  Mr.  Abel  spent  four  a 
a  half  years  with  the  Mutual  Film  C( 
poration  as  branch  manager  in  varic 
eastern  cities.  With  Select  Pictui 
Abel  will  act  as  a  first  aid  to  sal 
much  of  his  time  being  spent  on  I 
road  visiting  exchanges  in  the  varic 
cities. 


Toronto,  Ont. — James  Crang,  a  proi  1 
nent  Toronto  contractor,  is  building, 
large  theatre  on  St.  Clair  Ave.,  one  i 
the    finest    residential    sections   of  II 
city.    The  building  will  cost  around 
000  when  completed  and  will  be  up--] 
date  in   every,  particular,  with  seat ; 
capacity  of  about  1,400,  with  all  s<s( 
on  the  ground  floor. 


SCENES  FROM  TWO  FORTHCOMING  MUTUAL  PRODUCTIONS  AND  A  POSE  OF  EDNA  GOODRICH 


1 


Lett — Margarita  Fischer,  in  a  Scene  from  "The  Girl  Who  Couldn't  Grow  Up,"  a  Pollard  Star  Film.     Right — Juliette  Day,  in  "The  Rainbow  Girl,  Hf' 

First  American-Mutual  Picture.    Center — Miss  Edna  Goodrich  (Mutual) 


EXHIBITORS  HERALD 


21 


UICAGO  EXCHANGE 
SECURES  RIGHT  TO 
"IN  TREASON'S  GRASP' 


PICTURES  OF  NORTHERN  CHINA 


Ciever  &  Herz  to  Exploit  Dra- 
matic Picture  in  Wisconsin 
and  Indiana 


Ijriever  &  Herz,  of  Chicago,  have  just 
■Bed  a  deal  whereby  they  secure  the 
♦sconsin  and  Indiana  rights  to  the  Re- 
ivned   Picture?   Corporation's  feature. 

■  Treason's  Grasp."  Grace  Cunard 
■I  Francis  Ford  are  the  stars  of  this 
f  -reel  film. 

I 'he  film  is  said  to  be  a  timely  one 

■  smuch  as  it  embraces  a  war-time 
iiry,  presenting  a  drama  of  a  woman's 

■  e  for  her  country. 

-  lessrs.  Griever  &  Herz  also  announce 
jit  they  have  secured  several  other 
■cures  which  soon  will  be  issued 
lough  their  exchange. 


FGGY  HYLAND  RECEIVES 
MANY  SCENARIOS  FOR 
PRODUCTION  BY  MAYFAIR 


■  ince  the  announcement  of  Peggy  Hy- 
fcd's  first  Mayfair  production.  "Persua- 
fe  Peggy."  the  little  English  player. 
m  received  many  scenarios  from  sea- 
s  ed  writers. 

-fiss  Hyland  has  read  many  of  the 
tfki  stories.    There  are  many  "Peggy" 


PEGGY  HYLAXD 
(Mayfair  Film  Corp.) 


ies  among  them 
Girl  Scout,"  and 


such  as  "Peggy. 
Peggy,  the  Dan- 


e  stories  of  real  merit  will  be  pro- 
d  by  the  Mayfair  Film  Corporation. 


oronto.  Ont. — Manager  Clarence 
son  of  the  Strand  Theatre  recently 
ted  Xew  York  in  order  to  secure  the 
tect  booking  of  a  number  of  special 
la  attractions  at  his  popular  house, 
-e  Strand  announces  a  new  policy, 
tnmencing  October  1. 


.  Taking  Pictures  in 
["he  Prizma.  Inc.) 


CHAPLIN'S  "ADVENTURER"  FILM  IS  DELAYED 

BY  THE  ILLNESS  OF  MISS  PURYIANCE 


New  Comedy  for  Mutual  Has  Most  Pretentious  Scenic  Effect  of  Any 
Yet  Issued  to  Exhibitors:  Considered  Best  Play  of  Series 
Made  for  Mutual 


Charlie  Chaplin  has  resumed  work  at 
the  Lone  Star  studio,  Hollywood,  Cal., 
on  the  last  scenes  of  his  twelfth  Mutual 
special,  "The  Adventurer,"  which  was  de- 
layed, first  by  the  illness  of  the  comedian 
himself  and  more  recently  by  an  indispo- 
sition of  Edna  Purviance,  Mr.  Chaplin's 
leading  woman. 

Miss  Purviance,  who  had  been  in  the 
Good  Samaritan  hospital  near  Hollywood 
since  August  19,  appeared  at  the  studio 
looking  little  worse  for  her  illness,  which 
is  declared  to  have  been  due  to  the  strain 
of  continuous  rehearsal. 

Considered  Best  Play 

Mr.  Chaplin's  new  play  is  considered 
his  best.  In  the  new  piece  Mr.  Chaplin 
has  cast  himself  as  an  escaped  convict 
who  is  chased  from  pillar  to  post  by 


sheriffs  who  always  miss  him  by  just 
enough  distance  to  make  the  series  of 
escapes  and  pursuits  highly  picturesque 
and  sensational. 

In  his  evasions  of  capture,  Charlie  is 
aided  by  Edna  Purviance,  who  has  ap- 
peared with  Mr.  Chaplin  in  his  entire 
Mutual  series  of  pictures. 

Is  Pretentious  Scenically 

The  new  picture  is  one  of  the  most  pre- 
tentious scenically  and  dramatically  ever 
produced  under  Mutual-Chaplin  auspices. 
Much  of  the  action  takes  place  in  pic- 
turesque outdoor  locations,  showing 
Chaplin  climbing  mountain  sides,  passing 
through  rocky  gullies  on  tender  feet,  hid- 
ing in  all  sorts  of  impossible  places  and 
making  quick  attacks  on  his  numerous 
enemies,  vanquishing  them  in  charac- 
teristically Chaplin  fashion. 


JEWEL  PRODUCTIONS  ANSWERS  EXHIBITORS' 

DEMANDS  FOR  SOMETHING  NEW  IN  FILMS 


Has  Acquired  Rights  to  Five  Big  Features  Now  Being  Issued  to  Trade; 
Concern  Will  Secure  Only  Best  in  Pictures  on  Percentage 
and  Outright  Purchase  Plan 


A  direct  and  comprehensive  answer 
to  the  demand  of  exhibitors  and  the 
public  for  something  new  in  films  is 
being  made  by  Jewel  Productions,  Inc., 
one  of  the  newest  factors  in  the  film  in- 
dustry. 

Jewel  Productions  Inc.  announces  no 
elaborate  or  set  schedule  of  films  or 
subjects,  nor  will  it  pursue  such  a  policy 
or  program.  It  may  issue  a  picture  a 
month,  two,  three,  or  no  pictures  in  six 
months;  ten  pictures,  twelve,  or  only 
eight  a  year — this  being  entirely  de- 
pendent on  the  standard  of  superiority 
which  has  been  set. 

Jewel  Productions  Inc.  is  in  no  way  a 
producing  concern.  Its  sole  activities 
consist  of  the  marketing  of  pictures 
which  will  be  bought  outright,  or 
booked  for  the  producer  on  percentage, 
solely  on  the  basis  of  merit. 

After  reviewing  a  great  number  of 


features,  Jewel  Productions  Inc.,  thus 
far,  have  acquired  the  rights  to  only 
five. 

"The  Man  Without  a  Country"  was 
made  by  Edwin  Thanhouser,  with  the 
idea  of  selling  it  on  the  state  right 
plan.  Last  week  Jewel  Productions 
Inc.  secured  the  world  rights  to  the 
film.  It  was  offered  for  the  first  time 
to  the  public  at  the  Broadway  Theater, 
Xew  York.  September  9.  Florence  La 
Badie  and  H.  E.  Herbert  are  the  stars. 

When  "Come  Through"  was  shown 
on  Broadway  it  scored  success.  George 
Bronson-Howard  wrote  the  story.  Her- 
bert Rawlinson,  Alice  Lake  and  Roy 
Stewart  are  the  featured  players.  Jewel 
Productions  Inc.  bought  the  film  from 
Universal. 

"Pay  Me,"  with  Dorothy  Phillips  as 
its  star,  is  another  Jewel  acquisition. 

"Sirens  of  the  Sea"  is  the  fourth  film, 
and  a  fifth  will  come  from  Lois  Weber. 


22 


EXHIBITORS  HERALD 


FEMININE  STARS  IN  "THE  FALL  OF  THE  ROMANOFFS' 


J 


Left — Nance  O'Neil.     Center — Pauline  Curley.     Kight — Mile.  Kelley  (lalantka   (Herbert  lirenon) 

CLUNE'S  "EYES  OF  THE  WORLD"  PREMIER 

OPENS  AT  CHICAGO  AUDITORIUM  SEPT.  21 


Concern  Transgresses  Industry  Traditions  in  Not  Selecting  N.  Y. 
Grand  Opening;  Play  Is  Adapted  from  Great  Harold  Bell 
Wright  Book  Romance;  Author  Aided  in  Production 


for 


Chicago  has  been  chosen  as  the  place 
for  the  eastern  premiere  of  W.  H.  Clune's 
dramatic  film  production  of  this  popular 
author's  "The  Eyes  of  the  World,"  by 
Harold  Bell  Wright. 

At  the  Auditorium  Theater,  Friday, 
September  21,  with  special  music  and' 
stage  effects  which  should  add  much  to 
the  photographic  presentation  of  Wright's 
story,  Chicagoans  will  have  their  first 
opportunity  of  seeing  the  manner  in 
which  the  Clune  company  has  handled 
the  story  of  romance  and  adventure  in 
film  form. 

For  six  months  the  entire  producing 
facilities  of  the  Clune  plant  in  Los  An- 
geles were  concentrated  on  the  elaborate 
filming  of  the  novel.  It  is  promised,  as 
a  result,  that  this  offering  will  be  the 


finest  adaptation  of  a  current  popular  ro- 
mance ever  prepared  for  the  screen. 
The  scenario  was  written  by  the  author 
himself  and  has  been  faithfully  followed 
by  the  producers  with  the  assistance  of 
Mr.  Wright,  who  also  aided  in  interpret- 
ing his  characters  for  the  film  version. 

Wright's  novel  contains  much  of  the 
kind  of  material  out  of  which  successful 
motion  pictures  are  made  and  the  author, 
the  producer  and  the  camera  men  have 
made  the  most  of  these  opportunities, 
advance  reports  indicate. 

In  selecting  Chicago  for  the  Eastern 
premiere,  the  Clune  Film  Producing 
Company,  while  realizing  that  it  has 
transgressed  one  of  the  traditions  of  the 
film  industry  in  not  selecting  New  York, 
believes  it  has  taken  a  wise  step  and  is 
prepared  to  cite  numerous  reasons  why 
this  city  is  the  better  of  the  two  for  the 
introduction  of  this  second  big  offering 
from  its  coast  studios. 

Several  innovations  in  presentation 
will  be  introduced  in  the  Chicago  en- 
gagement, which  is  scheduled  for  six- 
teen davs. 


WEEK'S  A.  E.  A.  ACTIVITIES 


WELLS  AT  N.  Y.  MEETING 

Jake  Wells,  president  of  the  American 
Exhibitors'  Association,  has  been  at- 
tending the  meeting  of  the  First  National 
Exhibitors'  Circuit  at  the  Hotel  Astor 
Charles  C.  Pettijohn,  general  manager  o 
the  A.  E.  A.,  was  his  guest  at  the  dinnei 
of  the  Exhibitors'  Circuit  at  the  Hote 
Astor,  Wednesday,  September  5. 


VARNER  SPEAKS  ON  A.  E.  A. 

H.  B.  Varner,  chairman  of  the  legisk 
tive  committee  of  the  American  Exhib 
tors'  Association,  has  been  in  New  Yor 
for  several  days  attending  to  mattei 
connected  with  the  A.  E.  A.  He  left  f( 
Washington,  where  he  will  look  afti 
legislation  which  affects  the  exhibito 
Mr.  Varner  was  most  enthusiastic  ovi 
the  hearty  response  of  exhibitors  in  ; 
pans  of  the  country  in  becoming  mer 
bers  of  the  American  Exhibitors'  Associ 
tion. 

"At  last,"  he  said,  "we  have  a  soui 
business  organization  of  exhibitors  on 
— men  who  are  in  no  way  affiliated  wi 
the  manufacturers  and  who  can  work  t 
gether  for  the  betterment  of  the  exhil 
tor  without  fear  of  any  interference  frc 
the  producer.  I  freely  predict  that  t 
American  Exhibitors'  Association  w  : 
prove  to  be  the  organization  that  all  n 
exhibitors  have  been  looking  for  sin 
they  entered  the  motion  picture  bu 
ness." 


TWO  SCENES  FROM  A  NEW  FOX  FILM 


CONVENTION  AT  DETROIT 

More  than  one  hundred  exhibitors  w 
attended  the  state  convention  at  Detr 
took  membership  in  the  American  I 
hibitors'  Association.  Many  of  the  n 
had  never  attended  an  exhibitors'-  c> 
vention  before,  but  when  the  princip 
of  the  A.  E.  A.  were  explained  to  th 
they  joined  at  once.  The  platform 
the  new  exhibitors'  association  i 
unanimously  approved  by  the  conventi 

Frank  J.  Rembusch,  president  of 
Indiana  local  of  the  A.  E.  A.,  addres 
the  convention.    His  remarks  were  \ 
received  and  he  was  accorded  an  oval 
at  the  conclusion  of  his  speech. 


William  Farnum  in  Scenes  from  "When  a  Man  Sees  Red,*'  a  Big  Fox  Picture  (Win.  Fox) 


I 


EXHIBITORS  HERALD 


23 


'WHEN  A  MAN  SEES  RED"  WITH  WM.  FARNUM, 

AN  EXTRA-REEL  DRAMA  LISTED  FOR  OCTOBER 


10,000  SEA  GULLS  APPEAR 
IN  "QUEEN  OF  SEA' 


FILM 


Film  Is  Adapted  from  Larry  Evans  Story,  "The  Painted  Lady"  Which 
Appeared  in  Saturday  Evening  Post.    Other  Features 
in  Making  Announced 


William  Fox's  present  schedule  of  films 
jails  for  the  issuing  of  "When  a  Man 
jSees  Red,"  an  extra-reel  drama  with 
William  Farnum  in  the  stellar  role,  dur- 
'  ing  October.  The  film  was  adapted  from 
the  story,  "The  Painted  Lady,"  by  Larry 
Evans,  which  ran  in  the  Saturdav 
Evening  Post. 

Jewel   Carmen,   who  played  opposite- 
Mr.  Farnum  in  this  production,  as  well 
lis  several  others,  has  just  been  trans- 
i  ferred  from  the  Fox  studios  in  Califor- 
!nia  to  the  plant  at  Fort  Lee,  N.  J.,  where 
farnum    is    making    "Les  Miserables." 
Miss  Carmen  will  have  the  role  of  Fan- 
zine in  the  production.     Her  most  re- 
tent  performance  was  that  of  the  siren 
in   "To    Honor   and   Obey,"   in  which 
Gladys  Brockwell  was  starred. 

Features  in  Making 

Work  is  progressing  rapidly  on  Vir- 
ginia Pearson's  new  starring  vehicle  for 
the  William  Fox  productions,  and  on 
the  first  of  a  series  of  eight  light  comedy- 
dramas  starring  the  magnetic  Jane  and 
Katherine  Lee,  the  Fox  juvenile  play- 
ers. Miss  Pearson's  picture  is  to  be 
called  "Thou  Shalt  Not  Steal,"  and  is 
being  directed  by  William  Nigh.  In  the 
supporting  cast  are  Claire  Whitney,  Eric 
Mayne,  Robert  Elliott,  John  Golds- 
worthy,   Victor   Delinsky,   Dan  Mason. 


Dan  Sullivan,  Lemuel  Kennedy,  Martin 
Faust  and  Mathilde  Brundage. 

The  Lee  children's  subject  is  almost 
completed.  Kenean  Buel,  who  screened 
the  highly  successful  "Two  Little  Imps," 
is  again  in  charge  of  the  direction.  Mr. 
Fox  has  not  yet  decided  upon  a  title 
for  the  film. 

George  Walsh  Starts  Film 

George  Walsh  has  started  another 
William  Fox  production  on  the  west 
coast.  It  will  be  his  thirteenth  photo- 
play. 

The  Fox  film  for  September  9  will  be 
"When  False  Tongues  Speak,"  in  which 
Virginia  Pearson  has  the  leading  role. 
The  story  is  by  George  Scarborough,  the 
noted  playwright,  and  the  direction  is 
by  Carl  Harbaugh.  Hardee  Kirkland  is 
the  leading  man. 


Ten  thousand  sea  gulls  have  been  ob- 
tained for  "Queen  of  the  Sea,"  Annette 
Kellermann's  new  William  Fox  produc- 
tion, by  Jack  Kellette,  who  assists  John 
G.  Adolfi  in  directing  the  picture. 

The  ten  thousand  birds  are  now  on  the 
great  rocks  about  the  estate  of  Herbert 
L.  Satterlee,  who  married  a  daughter  of 
the  late  J.  P.  Morgan.  Mr.  Satterlee's 
home  is  at  Bar  Harbor,  Me.,  where  the 
sub-sea  film  is  being  made. 

The  birds  were  enticed  from  North- 
east Harbor  to  Bar  Harbor  by  throwing 
them  bits  of  fish  along  the  entire  trip 
down  the  bay,  and  kept  them  on  the 
estate  for  two  d-ys  by  feeding  them. 


WM.  COLLIER,  COMEDIAN, 
FORMS  FILM  COMPANY 

TO  EXPLOIT  HIS  SON 


Los  Angeles,  Cal. — William  Collier, 
the  comedian,  is  forming  a  film  com- 
pany of  his  own.  He  will  exploit  his 
son,  "Buster,"  and  the  name  of  the  new 
corporation  will  be  the  William  Collier, 
Jr.,  Film  Company. 

Young  Collier  will  appear  in  a  film 
version  of  "Tom  Sawyer,"  as  his  first 
vehicle  under  the  new  arrangement,  it  is 
announced. 


GALAXY  OF  NOTED  FILM  PLAYERS  ADDED 

TO  UNIVERSAL  STAFF;  7  ARE  LEADING  MEN 


More  additions  have  been  made  to  the 
acting  and  directing  forces  at  Universal 
City  during  the  past  month  than  at  any 
similar  period  throughout  the  present 
year. 

Among  the  leading  men  who  soon  will 
be  seen  in  important  productions  are: 
Charles  West,  Frank  Borzage,  Casson 
Ferguson,  Hart  Hoxie,  Kenneth  Harlan. 
David  Morris  and  Hal  Cooley.  The  first 
five  of  these  actors  already  have  won 
wide  recognition  for  effective  dramatic 
work,  while  Morris  and  Cooley  are 
equally  well  known  as  comedians. 

Charles  West,  who  will  shortly  be 
seen  in  support  of  Zoe  Rae,  in  "The  Lit- 
tle Pirate,"  gained  his  first  experience  as 
a  member  of  D.  W.  Griffith's  Biograph 
Stock  Company,  appearing  later  in  Fine 
Arts'  productions  when  Griffith  was  in 
control  of  that  organization. 


CHARLOTTE,  NOTED  SKATER,  STARS  IN  FIRST 

COMMONWEALTH  FILM  NOW  IN  MAKING 

Oscar  Eagle  Commences  Work  on  Initial  Six  Reeler  at  Rothacker 
Plant  in  Chicago;  Jack  Meredith  Is  Leading  Man 


Frank  Borzage,  who  is  also  a  new- 
comer to  the  Big  U-plant,  is  now  ap- 
pearing opposite  Brownie  Vernon  in 
Allen  Holubar's  production  of  "The 
Twisted  Soul."  Every  picture  fan  of 
three  years'  standing  will  vividly  recall 
Borzage  as  the  young  American  sailor 
hero  of  Thomas  H.  Ince's  "Wrath  of  the 
Gods,"  the  remarkable  Japanese  play 
with  Tsuru  Aoki  and  Sessue  Hayakawa. 
Borzage  also  appeared  in  many  western 
features  as  a  member  of  the  American 
company,  and  gained  some  prestige  as  a 
director  before  coming  under  the  Uni- 
versal banner. 

Among  the  actresses  and  comediennes 
of  achievement  and  especial  promise, 
who  have  been  engaged  for  Universal 
productions  during  the  past  month, 
might  be  mentioned  Rena  Rogers, 
Gladys  Tennyson,  Rosemary  Theby. 
Beatrice  Burnham  and  Mildred  Davis. 

Rena  Rogers  will  be  remembered  for 
her  characterization  in  Lois  Weber's 
especial  production,  "Where  Are  My 
Children?"  She  will  also  be  seen  shortly 
in  the  Zoe  Rae  vehicle,  directed  by  Elsie 
lane  Wilson. 


The  activities  of  the  Commonwealth 
Pictures  Corporation  of  Chicago  include 
the  engagement  of  Oscar  Eagle  as  di- 
rector for  the  first  production,  which  will 
be  in  six  reels  and  will  feature  Charlotte, 
the  skater,  who  was  the  big  attraction  at 
the  New  York  Hippodrome  for  two  sea- 
sons and  is  now  appearing  at  the  College 
Inn,  Chicago. 

Work  on  the  first  picture  commenced 
last  Monday  at  the  Rothacker  studios 
under  Mr.  Eagle's  direction.  Jack  Mere- 
dith has  been  selected  as  leading  man 


for  Charlotte.  Mr.  Meredith  has  ap- 
peared in  many  screen  successes,  notably 
"Poppy"  and  "Panthea"  with  Norma 
Talmadge,  "The  Magdalene"  with  Mme. 
Petrova,  "The  Almighty  Dollar"  with 
Frances  Nelson  and  many  others. 

Jack  Rose,  formerly  with  the  Essanay 
Company,  will  act  as  cameraman  for  the 
Commonwealth  Company.  Robert  M. 
Lee,  an  editorial  writer  on  the  Chicago 
Tribune  staff,  has  written  the  scenario 
for  Charlotte's  premier  before  the 
camera. 


"THOU  SHALT  NOT  STEAL," 
NEW  VIRGINIA  PEARSON 

FILM,  IS  IN  MAKING 


Work  progresses  rapidly  on  Virginia 
Pearson's  new  starring  vehicle  for  the 
William  Fox  productions.  The  picture 
is  to  be  called  "Thou  Shalt  Not  Steal," 
and  is  being  directed  by  William  Nigh 
at  the  Fox  studios  in  Fort  Lee,  N.  J. 

In  the  supporting  cast  are  Claire  Whit- 
ney, Eric  Mayne,  Robert  Elliott,  John 
Goldsworthy,  Victor  Delinsky,  Dan  Ma- 
son, Dan  Sullivan.  Lemuel  Kennedy, 
Martin  Faust  and  Mathilde  Brundage. 


24 


EXHIBITORS  HERALD 


BRENON  STARTS  FILMING  "EMPTY  POCKETS," 

ADAPTED  FROM  RUPERT  HUGHES  NOVEL 


SUNSHINE  FILM  CO. 

BUYS  PLAY  SCRIPT 


New  Production,  Featuring  Bert  Lytell  and  Barbara  Castleton,  Will 
Follow  "Fall  of  The  Romanoffs";  Plot  Built  Around 
Murder  of  Debonair  Millionaire 


The  filming  of  Rupert  Hughes'  popu- 
lar novel,  "Empty  Pockets,"  now  is  un- 
der way  at  Herbert  Brenon's  Hudson 
Heights  studios.  "Empty  Pockets"  will 
be  the  Brenon  production  to  immedi- 
ately follow  "The  Fall  of  the  Roman- 
offs," which  has  just  been  completed. 

In  "Empty  Pockets,"  Mr.  Brenon,  it  is 
said,  has  another  fast-moving  romance. 
The  story  is  built  around  the  murder  of 
a  debonair  millionaire,  "Merry"  Perry 
Merithew,  who  is  found  dead  on  the 
dirt)r  tin  roof  of  an  East  Side  tenement. 
Strands  of  a  woman's  red  hair  are 
clutched  in  his  hands.  This  is  the  only 
clue.  The  mystery  involves  four  red- 
haired  girls;  one  a  millionaire's  beauti- 
ful daughter,  another  a  model  installed 
by  the  dead  man  in  a  Central  Park  West 
apartment,  the  third  the  unscrupulous 
daughter  of  a  bankrupt  society  matron, 


and  the  fourth  a  cabaret  dancer  married 
to  a  thug. 

One  of  the  thrilling  incidents  is  a  mid- 
night motor  chase  back  and  forward 
across  the  island  of  Manhattan  and  end- 
ing at  the  edge  of  Spuyten  Duyvil  Creek. 

For  the  role  of  the  heroic  Doctor 
Worthing,  Mr.  Brenon  has  selected  Bert 
Lytell,  who  scored  as  the  Lone  Wolf. 

Barbara  Castleton  has  been  selected  to 
play  Muriel  Schuyler,  the  daughter  of  a 
money  king  who  is  involved  in  the  mur- 
der mystery.  Miss  Castleton  is  looked 
upon  by  Mr.  Brenon  as  a  distinct  dis- 
covery. 

Mr.  Lytell  and  Miss  Castleton  have 
the  principal  roles.  The  other  parts  will 
be  enacted  by  equally  well  known  play- 
ers since  Mr.  Brenon  is  a  believer  in  the 
well  balanced  cast,  rather  than  the  top- 
heavy  star  cast. 


BLUEBIRD  LIST  OF  OCTOBER  FILMS 

BRINGS  NOTED  STARS  TO  SCREEN 


Ella  Hall,  Franklyn  Farnum,  Dorothy  Phillips,  Ruth  Clif- 
ford and  Violet  Mersereau  to  Appear  in  Leading  Roles 


Exhibitors  who  draw  upon  Bluebird 
sources  for  a  share  of  their  entertain- 
ments will  be  concerned  in  the  an- 
nouncements made  for  October.  The 
five  Mondays  in  that  month  will  mark 
the  publication  of  as  many  features. 

Ella  Hall  on  October  1  will  make  her 
final  appearance  among  Bluebirds  in 
"The  Spotted  Lily."  Charles  Hill  Mailes. 
in  the  role  of  an  exiled  priest;  Victor 
Rottman,  Gretchen  Lederer,  Jack  Nel- 
son, George  Bernager  and  Wilton  Tay- 
lor will  be  chief  in  Miss  Hall's  support. 
"The  Spotted  Lily"  begins  its  story  in 
war-ridden  France  and  ends  happily  in 
America. 

F.  Farnum  Stars  October  8 

Franklyn  Farnum  will  make  his  first 
lone-star  appearance  October  8,  in  a 
comedy-drama,  tentatively  titled  "The 
Maverick."  Claire  Du  Brey,  Mr.  Far- 
num's  leading  lady,  will  have  a  particu- 
larly good  role;  Lon  Chaney  will  carry 
a  deftly  drawn  character  part  and  the 
supporting  company  will  include  Eugene 
Owen,  D.  C.  Appling,  Sam  De  Grasse, 
Mary  St.  John,  Margery  Lawrence  and 
William  Dyer. 

Ida  May  Park,  who  has  become  Doro- 
thy Phillips'  permanent  screen  manager, 
will  present  "Bondage,"  as  the  third 
Bluebird  of  her  creation  in  which  Miss 
Phillips  has  starred.  The  film  will  be  is- 
sued October  17.  William  Stowell,  J.  B. 
McLaughlin,  Gretchen  Lederer  and  Ger- 
trude Aster  will  be  principals  in  Miss 
Phillips'  support. 

Ruth  Clifford,  with  Monroe  Salisbury 
as  her  new  leading  man,  will  give  a  Ru- 
pert Julian  Bluebird  to  the  program  Oc- 
tober 22,  in  "The. Desire  of  the  Moth." 
This  is  the  third  number  in  a  series  of 
"Rupert  Julian  Bluebirds"  that  will  be 


featured  in  the  program  hereafter.  Mr. 
Julian  will  play  an  important  role  and 
Miss  Clifford's  support  will  also  include 
Al  Sears,  Milton  Brown  and  W.  H. 
Bainbridge. 

Mersereau  Film  Scheduled 

Violet  Mersereau  will  be  seen  in  John 
C.  Brownell's  screen  version  of  Varick 
Vanardy's  novel,  "The  Girl  by  the  Road- 
side," to  be  issued  October  29. 

Early  in  November  Mae  Murray,  di- 
rected by  Robert  Leonard,  and  Carmel 
Myers  under  the  screen  management  of 
Harry  Solter,  will  take  their  place  among 
Bluebird  stars  presenting,  respectively, 
"The  Princess  Virtue"  and  "The  Dyn- 
ast." With  stars  listed  to  appear  during 
October,  Miss  Murray  and  Miss  Myers 
complete  the  Bluebird  lineup  for  the 
forthcoming  season. 


Director  William  Buckley  of  the  Sun- 
shine Film  Company  has  just  returned 
to  Chicago  from  New  York,  where  he 
purchased  a  seven-reel  feature  scenario, 
"The  Future  Generation."  Scenes  of  this 
picture  will  be  taken  in  Chicago's  slums 
and  many  exteriors  will  be  taken  on  a 
big  estate  in  Lake  Forest,  111. 


FILM  THEATER  WORKER 

SAVES  PATRONS  FROM 

VICIOUS  DOG  IN  LOBBY 


Julius  Cox,  Covent  Garden  Ticket  Taker, 
Pins  Snapping  Canine  to  Pavement; 
Policeman  Shoots  Brute 


The  presence  of  mind  and  steady  nerve 
of  Julius  Cox,  ticket  taker  at  the  Covent 
Garden  Theater,  on  North  Clark  street, 
Chicago,  September  9,  prevented  what 
might  have  resulted  in  a  serious  panic 
and  injury  to  many  patrons  attending  the 
Sunday  night  performance. 

While  the  lobby  was  packed  to  the 
doors  awaiting  the  second  show  which 
starts  at  9  o'clock,  a  vicious  dog  strayed 
into  the  lobby  of  the  theater  and  began 
snapping  at  patrons.  Young  Cox  grasped 
the  dog,  an  ugly  black  cur,  and  dragged 
him  to  the  sidewalk.  Here  the  dog  at- 
tempted to  fasten  his  teeth  into  young 
Cox's  leg,  but  the  youth  was  too  quick 
for  him  and  in  a  moment  had  him  pinned 
to  the  sidewalk  where  he  held  him  for 
fifteen  minutes  until  a  policeman  came 
and  killed  it. 


TRYKAY  FILMS,  OF  CHICAGO, 

IS  NEWEST  COMEDY  CO. 


Believing  that  there  is  still  room  for 
a  new  brand  of  comedies,  E.  Fourer 
Hurley,  late  of  the  Continental  Produc- 
ing Company  of  Los  Angeles,  and  Og- 
den  K.  Hunsaker,  formerly  of  Keystone, 
have  organized  the  Trykay  Films  of  Chi- 
cago, to  produce  two-reel  comedies.  The 
first  film,  it  is  said,  will  be  offered  to  j 
the  trade  some  time  this  month. 

The  company  will  produce  comedies 
featuring  the  American  Negro  in  his  own 
plantation  atmosphere.  The  first  offer- 
ing is  "Darktown  Fire  Brigade." 


THREE  STARS  AT  UNIVERSAL  CITY 


Left  to  Kight — Mildred  Davis,  Charles  West  and  Rosemary  Theby  (Universal) 


EXHIBITORS  HERALD 


Madge  Kennedy  in 

"BABY  MINE" 

Goldwyn  comedy;  five  parts;  published  September  16 

As  a  whole  Excellent 

Story  From   the  play 

Star  Clever 

Support   Excellent 

Settings   Elaborate 

Photography  Very  good 

Goldwyn  Pictures  Corporation  in  producing  "Baby  Mine" 
has  one  of  the  finest  films  of  the  season.    "Baby  Mine"  is  great. 

The  story  of  the  woman  who  was  addicted  to  "fibbing"  has 
been  adroitly  transferred  from  the  stage  to  the  screen  by  Di- 
rector John  Stuart  Robertson  without  spilling  any  of  its  fine 
points  or  charm  on  the  way. 


MADGE  KENNEDY  AS  ZOIE  AND  FRANK  MORGAN  AS  ALFRED  IN 
"BABY  MINE"  (GOLDWYN) 

The  play,  of  course,  had  the  material  with  which  the  di- 
rector could  work.  The  characters  were  carefully  defined  and 
developed  on  the  stage  and  the  climaxes  were  there,  but  with 
less  creative  direction  the  whole  thing  would  have  failed  to 
prove  the  success  it  now  is. 

At  the  Colonial  Theater,  Chicago,  where  it  ran  for  one 
week,  spectators  laughed  until  tears  rolled  down  their  cheeks. 

The  photoplay  is  nearly  perfect,  the  humor  is  clean  and  the 
subtitles  clear  and  funny.  The  story  moves  along  with  speed 
from  start  to  finish.  The  film  affords  an  hour's  entertainment, 
which  is  well  worth  the  money. 


Madge  Kennedy  makes  a  most  winsome  Zoie  and  John 
Cumberland  an  adorable  Jimmie;  Frank  Morgan,  a  fine  Alfred 
and  Katheryn  Adams,  a  charming  Aggie. 

The  story:  Alfred  catches  his  wife  in  so  many  lies  he 
leaves  home  and  establishes  his  office  in  Boston.  He  is  very 
fond  of  children  and  to  get  him  back  Zoie  and  Jimmie's  wife 
conspire  to  send  him  a  telegram  that  an  heir  has  arrived,  Zoie 
planning  to  adopt  a  baby.  Before  arrangements  have  been 
completed  for  the  baby's  adoption  Alfred  arrives  home,  neces- 
sitating the  stealing  of  a  child  from  a  foundling  home.  The 
mother  of  the  baby,  however,  sets  up  such  a  rumpus  that  they 
decide  to  return  it  and  borrow  the  washerwoman's  new-born 
babe,  one  of  twins.  More  complications  follow  when  Jimmie 
comes  in  with  the  other  twin,  followed  by  the  washerwoman's 
husband  demanding  his  children  back,  and  while  the  three  ba- 
bies are  being  cooed  over  by  Alfred,  who  thinks  he  is  the 
father  of  triplets,  the  respective  parents  arrive  and  claim  their 
own. 


"CINDERELLA  AND  THE  MAGIC  SLIPPER" 

Wholesome  Films  Corp.  fantasy;  four  parts;  published  Septem- 
ber 10 

As  a  whole  Charming 

Story  Fairy  tale 

Cast  Well   drilled  children 

Settings   Beautiful 

Photography  Very  good 

"Cinderella  and  the  Magic  Slipper" — the  first  production 
of  the  Wholesome  Films  Corporation — viewed  from  the  stand- 
point of  a  film  for  children,  is  a  praiseworthy  accomplishment. 
There  is  no  question  that  it  will  prove  popular  with  the  chil- 
dren and  many  grown-ups,  too. 

The  settings  are  in  keeping  with  the  atmosphere  of  the 
fairy  romance,  the  grand  ball,  the  little  coach-and-four  and  all 
the  other  familiar  features  of  the  old  story  are  there.  And  all 
the  actors  are  children,  more  than  a  hundred  and  fifty  of  them 
participating.  They  show  the  result  of  careful  training  and 
enact  the  various  roles  with  painstaking  care.  The  story  has 
been  deviated  from  only  to  introduce  some  very  pretty  fairy 
dances,  which  add  considerable  charm  to  the  picture.  For  most 
of  the  youthful  actors  this  was  their  film  debut,  but  they  give 
a  good  account  of  themselves. 

The  technical  features  of  "Cinderella"  deserve  the  highest 
praise,  photography  and  tinting  being  a  feature  of  the  picture. 
The  story  is  too  familiar  to  need  repeating  here. 

Bessie  Love  in 

"POLLY  ANN" 

Kay-Bee  Triangle  drama;  five  parts;  published  September  9 

.  As  a  whole  Entertaining 

Story   Commonplace 

Star   Winsome 

Support  Very  good 

Settings   Adequate 

Photography  Clear 

"Polly  Ann"  sets  forth  a  familiar  story  of  a  little  slavey's 
reclamation.    While  it  offers  nothing  new  in  the  way  of  plot 


THREE  SCENES  FROM  "CINDERELLA  AND  THE  MAGIC  SLIPPER" 


The  Various  Roles  in  This  Film  Are  Enacted  by  Children,  Over  150  Taking  Part  (Wholesome  Films  Corp.) 


26 


EXHIBITORS  HERALD 


complication,  it  is  well  constructed,  well  directed  and  is  clean- 
cut  in  its  outline,  and  definite  in  its  aim.  It  pleased  mightily 
;it  the  Covent  Garden  (Chicago)  theater,  where  it  was  shown 
September  !>. 

Bessie  Love  is  delightful  as  Polly  Ann  Tomkins  and  the 
supporting  cast  is  an  excellent  one.  The  play  was  directed  by 
Charles  Miller,  from  the  story  by  J.  G.  Hawkes  and  R.  Cecil 
Smith.  Rowland  Lee,  Walt  Whitman,  John  Lockney,  William 
Elingford,  David  Foss  and  Josephine  Headly  appear  in  the 
:ast. 

The  story:  Polly  Ann  lives  at  the  poor  farm  and  dreams 
af  some  day  becoming  a  lady.  The  poor  directors  assign  her 
to  work  for  Jud  Simpkins,  keeper  of  the  village  tavern.  She 
is  coaxed  away  from  the  Inn  one  night  by  a  cheap  actor,  after 
playing  a  small  part  with  a  wandering  theatrical  company,  but 
is  rescued  by  Howard  Straitlane,  who  has  left  the  city  to  live 
down  his  craving  for  drink.  Howard  becomes  the  village 
school  teacher  and  Polly  Ann,  one  of  his  pupils.  Finally  she  is 
sent  for  by  a  distant  relative,  who  is  in  the  clutches  of  schem- 
ing relatives.  Polly  Ann  nurses  her  relative  back  to  health 
and  then  returns  to  the  village.  The  reunion  of  teacher  and 
pupil  follows  and  the  two  are  made  happy  by  the  arrival  of 
Howard's  uncle,  who  gives  them  his  blessing. 


Mary  Pickford  in 

"REBECCA  OF  SUNNYBROOK  FARM" 

Artcraft  comedy-drama;  six  parts;  published  September  3 

As  a  whole  Excellent 

Story   Entertaining 

Star   Lovable 

Support   ..Well  chosen 

Settings   Appropriate 

Photography   ...Splendid 

A  production  that  will  make  its  appeal  to  the  masses  and 
the  classes  is  "Rebecca  of  Sunnybrook  Farm,"  made  so  by 
"America's  sweetheart  of  the  screen."  It  would  take  all  the 
best  descriptive  adjectives  to  describe  the  excellence  of  the 
production.  There  is  little  question  as  to  the  drawing  power 
of  Mary  Pickford's  name,  but  after  seeing  her  characteriza- 
tion of  Rebecca  Rowena  Randall  a  remembrance  of  her  capa- 
bility in  handling  juvenile  parts,  her  charm  and  her  sweet- 
ness will  long  be  treasured  by  spectators. 


A  SCENE  FROM  "REBECCA  OF  SUNNYBROOK  FARM,"  WITH  MAR\ 
PICKFORD  AND  SUPPORT  (ARTCRAFT) 

There  is  no  doubt  that  the  exhibitor,  no  matter  what 
class  of  patrons  he  caters  to,  will  find  this  newest  Pickford 
picture  a  true  box  office  winner.  No  hesitation  should  be 
made  on  the  part  of  prospective  bookers,  as  it  is  just  as 
appropriate  for  the  children's  program  and  the  neighborhood 
house  as  it  is  for  the  houses  situated  in  business  and  down- 
town districts. 

Mary  Pickford's  Rebecca  is  pleasing  and  something  to 
remember.  She  is  given  excellent  support  in  Eugene  O'Brien, 
Helen  Jerome  Eddy,  Charles  Ogle,  Marjorie  Daw,  Mayme 
Kelso,  Jane  Wolff,  Josephine  Crowell,  Jack  MacDonald,  Violet 
Wilkey,  Frank  Turner,  Kate  Toncray  and  Emma  Gerdes. 
Prances  Marion  wrote  the  scenario  from  Kate  Douglas  Wig- 


gin's  book.  The  film  was  staged  under  the  direction  of  Mar- 
shall Neilan. 

The  story:  Rebecca  Rowena  Randall  is  taken  into  the 
home  of  her  Aunt  Hannah,  a  strict  New  England  woman. 
Rebecca  meets  Adam  Ladd,  a  young  man  of  the  village  and 
they  become  great  friends.  One  day  Rebecca  promises  Adam 
that  when  she  is  of  age  she  will  marry  him.  Unable  to  stand 
her  pranks  any  more,  Aunt  Hannah  sends  Rebecca  to  a  board- 
ing school.  She  graduates  a  beautiful  young  lady.  And 
shortly  thereafter  Adam  demands  a  fulfillment  of  her  promise. 


Iliodor  in 

"THE  FALL  OF  THE  ROMANOFFS" 

ILodor   Pictures  Corporation  drama;  eight  parts;  published 
September  6 

As  a  whole  Remarkable 

Story   Gripping 

Star   Exceptional 

Support   Excellent 

Settings    .  .  X  Georgeous 

Photography   Wonderful 

Superb  in  construction,  remarkable  in  photography,  and  pow- 
erful in  cast,  is  a  fairly  adequate  description  of  "The  Fall  of 
the  Romanoffs,"  shown  for  the  first  time  at  Ritz-Carlton,  in 
New  York,  September  6,  for  the  press  and  the  Russian  Am- 
bassador and  others  in  authority. 


A  SCENE  FROM  "THE  FALL  OF  THE  ROMANOFFS" 
(HERBERT  BRENON) 


Of  course,  the  atmosphere  of  the  Ritz,  with  its  many  Rus 
sian  diplomats  and  Cossacks  as  ushers,  had  something  to  d( 
with  the  reception  of  the  picture,  but  if  shown  in  a  barn  it: 
wonders  would  not  be  diminished.  It  tells  a  tragic  story  witl 
marvelous  adherence  to  what  the  press  has  given  us  as  fact 
and  is  replete  with  melodramatic  climaxes  that  grip  the  audi 
ence  from  start  to  finish.  The  acting  throughout  is  finishei 
and  convincing,  but  too  much  cannot  be  said  of  the  work  o 
Iliodor  as  himself,  Nance  O'Neil  as  the  Czarina,  Alfred  Hick 
man  as  the  ex-Czar,  Edward  Connelly  as  Rasputin,  and  Paulin 
Curley  as  the  flower  of  the  court,  and  Mile.  Galanta  as  Ras 
Putin's  Gypsy  sweetheart.  The  stars  are  great  in  their  rd 
spective  roles. 

The  story  is  well  known  because  it  has  appeared  in  th 
public  press,  and  the  picture  version  is  in  perfect  keeping  wit 
the  news  version,  which  has  to  do  with  the  downfall  of  ex-Cza 
Nicholas,  brought  about  through  the  power  exercised  over  hit 
by  Rasputin,  the  Siberian  peasant,  who  ruled  Russia  in  de.1 
potism,  drunkenness  and  sensuality.  The  picturization  got 
farther  than  the  historical  facts  in  that  it  gives  to  Russia  tr 
great  government  of  democracy,  which  it  will  be. 

This  picture  will  be  in  great  demand  for  some  time  1 
come  and  is  worthy  of  a  place  in  the  hall  of  fame  in  motic 
picturedom. 

The  photography  challenges  the  finest  in  the  camera's  ai 
while  the  directing  leaves  nothing  undone  in  the  visualizatk 
of  a  great  story. 


EXHIBITORS  HERALD 


J.  Warren  Kerrigan  in 

'A  MAN'S  MAN" 

Paralta  Plays-Drama:  seven  parts:  published  September  12 

As  a  whole  Exceptional 

Story   Interesting 

Star   Great 

Support   Adequate 

Settings   Realistic 

Photography  Unusually  good 

In  his  best  days.  Rex  Beach  never  wrote  a  better  outdoor 
tory  than  "A  Man's  Man."  in  which  J.  Warren  Kerrigan  stars, 
s  a  red-blooded  man.  It  abounds  with  thrilling  situations  and 
:  holds  the  interest  entirely  throughout  the  entire  seven  reels. 
Jr.  Kerrigan  never  has  done  anything  so  good,  and  it  might 
e  said  that  few  other  actors  have  shown  so  much  real  art  in 
andling  such  a  big  part.  The  supporting  cast,  particularly 
id  Coxen  as  a  ""down  and  outer."  who  rinds  himself,  and  Lois 
>Vilson,  who  delightfully  portrays  Dolores  Ruey.  central  Amer- 
can  belle  and  sweetheart  of  John  Stewart  Webster  (J.  W  arren 
■Cerrigan>.  Mr.  Kerrigan's  part  is  one  that  could  easily  be 
fliverdone.  but  this  has  not  happened  in  a  single  instance, 
here  repression  would  kill  the  part  for  some  actors,  it  has 
ed  greatly  to  Kerrigan's  portrayal  of  the  fighting  American, 
where  expression  goes  to  build  up  a  situation.  Mr.  Kerri- 
has  furnished  it  to  just  the  right  degree.  The  man  who 
s  a  good  fight,  the  woman  who  longs  for  real  ^romance,  the 
rtsman  who  revels  in  a  real  cock  fight,  and  the  playgoer 
ho  wants  an  all  around,  full  evening's  pleasure  will  take  to 
A  Man's  Man"  like  a  child  to  a  fairy  story.  Its  box  office 
ower  should  be  magnetic  and  lasting.  It  is  one  of  the  best 
elodramas  shown  in  some  time.  The  story  tells  of  John 
tewart  Webster,  a  young  American  mining  engineer  who  goes 
o  Central  America  and  wades  into  the  midst  of  a  periodical 
evolution.  On  his  way  to  Mexico,  at  a  tank  station  in  Ari- 
ona.  he  saves  a  handsome  young  girl,  who  proves  to  be  the 
erotne  later,  from  the  annoyance  of  a  traveling  salesman,  and 
orthwith  falls  in  love  with  the  girl  (Delores).  Webster  is  a 
ce-loving  individual,  but  of  the  sort  who  is  all  fight  when 
fight  is  necessary'-  When  he  reaches  Sobrante.  where  the 
ne  of  the  plot  is  laid,  he  runs  into  a  revolution,  rescues 
lores  from  the  revolutionists,  her  father,  the  president,  hav- 
ng  been  killed,  and  is  himself  nearly  killed.  He  is  nursed  to 
lth  by  the  heroine,  saves  the  country,  marries  the  girl,  and 
ades  into  the  finish  with  a  happy  life  ahead  The  story  is  by 
eter  B.  Kyne  and  will  be  published  through  Triangle  on  the 
aralta  Plan.  The  photography  is  unusually  good  and  the  di- 
ecting  cleverly  handled.    The  production  is  a  winner. 


Dorothy  Dalton  in 

TEN  OF  DIAMOXDS' 

Triangle  drama:  five  parts:  published  September  2 

As  a  whole  Impossible 

Story   Improbable 

Star   Remarkable 

Support   Excellent 

Settings   Fine 

Photography   Clear 

The  "Ten  of  Diamonds"  will  prove  to  be  a  poor  offering 
for  most  theaters.  The  story  is  highly  improbable  and  contains 
many  scenes  which  will  jar  the  sensibilities  of  most  photo-play 
patrons.  It  is  the  story  of  a  wealthy  man  who  takes  a  girl 
from  the  gutter,  introduces  her  into  society  and  has  her  be- 
come engaged  to  a  man  against  whom  he  has  a  grudge,  but  in 
the  end  marries  her  himself.  This  film  is  very  similar  to  "The 
Bride  of  Hate."  a  former  Triangle  of  little  merit. 

Dorothy  Dalton  gives  a  very  good  account  of  herself  as 
Neva  Blaine,  the  cabaret  singer,  who  becomes  a  lady,  and  is 
ably  supported  by  Jack  Livingston,  as  Warren  Kennedy.  J. 
Barney,  as  Ellis  Hopper,  and  Dorcas  Matthews,  as  Blanche 
Calloway. 

The  story:  Neva  Blaine  is  a  dancer  in  a  cheap  cabaret. 
She  is  constantly  telling  her  fortune  with  cards  and  always  a 
wealthy  man  appears  in  the  cards  who  offers  her  position  and 
fortune.  A  wealthy  society  man  drifts  into  the  cabaret.  He  is 
drinking  to  forget  a  silly  butterfly  who  has  broken  her  engage- 
ment with  him  to  wed  the  son  of  Ellis  Hopper.  A  plot  to  get 
revenge  occurs  to  Kennedy  and  he  takes  Neva  away,  educates 
her  and  has  her  become  engaged  to  Hopper.  Neva  pleads  to 
be  saved  from  her  unwelcome  bridegroom,  but  Kennedy  tells 
her  it  is  either  Hopper  or  the  slums  for  her  future.  On  the 
wedding  day  she  simulates  drunkenness,  disgraces  Hopper,  and 
is  finally  rescued  by  Kennedy,  who  has  been  pondering  over 
her  note  to  come  and  save  her. 


As  a  whole. 

Story  

Star   

Support  . . . 
Settings 


Zos  Ras  In 

"THE  LITTLE  PIRATE 

Butterfly  comedy-drama:  five  parts:  published  September  10 

 Good  story  for  children 

 Well  bandied 

 Good 

  Capable 

 Suitable 

Photography   Z  Clear 

"The  Little  Pirate"  is  a  production  just  right  for  the  chil- 
dren's program.  Zoe  Rae.  a  capable  little  star,  is  cast  in  the 
lead  and  her  pranks  should  prove  interesting  to  the  children, 
as  well  as  adults.  She  is  surrounded  by  a  capable  cast  includ- 
ing Charles  West.  Frank  Brownlee.  Gretchen  Lederer,  Mr. 
Titus  and  Lilian  Peacocks.  The  picture  is  produced  by  Elsie 
Jane  Wilson. 

The  story:  After  a  stormy  scene  Virginia  Baird  leaves 
her  husband.  Margery,  the  little  daughter,  is  determined  to 
bring  her  mother  back.  She  starts  off  with  her  pony.  On  the 
way  she  chases  a  rabbit  and  her  horse  wanders  away.  While 
walking  she  is  told  to  halt  by  a  pirate,  who  proves  to  be  "Cap- 
tain Kidd,"  a  lad  of  her  own  size.  She  becomes  his  first  mate. 
Before  long,  however.  Margery  becomes  homesick  and  they  re- 
turn. The  return  of  little  Margery,  who  is  believed  drowned, 
affects  a  reconciliation  between  the  parents. 


Rupert  Julian  in 

"THE  MYSTERIOUS  MR.  TILLER 

Bluebird  Drama:  five  parts:  published  September  17 

As  a  whole  Interesting 

Story  Mystery 

Star   — Good 

Support   Suitable 

Settings   Appropriate 

Photography   Satisfying 

A  fairly  well  developed  mystery  plot  is  found  in  "The 
Mysterious  Mr.  Tiller."  Xo  doubt  patrons  will  enjoy  the  sus- 
pense in  the  outcome  of  this  story  Until  the  end  of  the  film  is 
reached  it  is  hard  to  guess  what  the  outcome  of  the  plot  wii! 
be.  Rupert  Julian  is  starred,  supported  by  Ruth  Clifford. 
Frank  Brownlee.  Wedgewood  Howell.  Harry  Rattenberry  and 
E.  A.  Warren.  Story  by  Elliott  J.  Clawson.  Direction  is  by 
Rupert  Julian. 


A  TEXSE  MOMENT 


IX  "THE  MYSTERIOUS  MR  TILLER" 
(BLUEBIRD) 


The  story:  Clara  Hawthorne,  foreign  detective.  Prentice 
Tiller,  special  agent,  and  Stephen  Pitt,  detective  are  on  the 
trail  of  Ramon  Mordant,  a  diamond  thief.  At  a  fashionable  re- 
ception Pitt  suspects  Tiller  and  follows  him.  Tiller  escapes 
and  traces  Mordant  to  his  hiding  place.  By  a  clever  ruse  he 
is  able  to  trap  the  notorious  thief  and  turn  him  over  to  the 
police.  Clara  Hawthorne  has  led  Tiller  to  believe  that  she  is 
a  member  of  Mordant's  band,  believing  that  she  couid  capture 
the  criminal  herself.  However,  when  the  young  people  dis- 
cover each  other's  identity  Tiller  allows  Clara  to  have  ail  credit 
of  the  arrest  and  the  picture  has  a  pleasant  and  suitable  ending. 


28 


EXHIBITORS  HERALD 


Ethel  Barrymore  in 

"THE  LIFTED  VEIL" 

Rolfe-Metro  drama;  five  parts;  published  September  10 

As  a  whole  Uninteresting 

Story   Slow-moving 

Star   Heavy 

Support  Good 

Settings   Elaborate 

Photography   Clear 

Basil  King's  book,  "The  Lifted  Veil,"  had  little  to  recom- 
mend it  as  a  novel  and  its  adaptation  to  the  screen  by  Albert 
Shelby  LeVine  has  still  less  appeal.  The  plot  is  a  mediocre 
one  to  begin  with,  and  transferred  to  the  screen  it  makes  a  tire- 
some, uninteresting  feature  and  one  the  reviewer  would  hesi- 
tate to  recommend  to  any  exhibitor.  From  beginning  to  end 
there  is  little  to  hold  the  interest. 

Ethel  Barrymore  in  the  role  of  Clorinda  Gildersleeve,  a 
young  woman  of  means,  but  little  sense,  gives  her  usual  heavy, 
unconvincing  screen  performance.  A  cast  made  up  by  Robert 
Ellis  as  Pallister,  Frank  Gillmore  as  the  Rev.  Bainbridge,  Wil- 
liam Davidson  as  Malcolm  Grant,  Maud  Hill  as  Margaret  Pal- 
lister, and  Ricca  Allen  as  Mrs.  Scattergood,  renders  good  sup- 
port. Settings  and  photography  both  are  excellent  and  the  di- 
rection of  George'  D.  Baker  all  that  could  be  desired.  The 
story,  however,  is  not  one  that  will  please  the  average  audience, 
it  is  too  slow-moving  and  complex. 

The  story:  Clorinda  Gildersleeve  drifts  into  an  affair  with 
Leslie  Pallister,  a  married  man.  She  goes  to  Europe  to  forget 
and  meets  Malcolm  Grant,  a  young  surgeon,  who  falls  in  love 
with  her.  Because  of  her  affair  with  Pallister  she  feels  she 
has  no  right  to  accept  his  love.  She  hears  an  eloquent  sermon 
preached  by  Rev.  Bainbridge  on  the  text  "Woman,  go  and  sin 
no  more"  and  appeals  to  the  minister  in  regard  to  Malcolm's 
attentions.  She  also  sends  Malcolm  to  the  minister,  but  he  re- 
fuses to  disclose  Clorinda's  secret.  The  minister  interests  her 
in  a  home  for  erring  girls  and  Clorinda  adopts  one  of  the  in- 
mates. The  Rev.  Bainbridge  urges  her  to  marry  him  and  while 
the  ceremony  is  in  progress  she  falls  in  a  faint.  That  night, 
however,  she  sends  a  letter  to  the  minister  announcing  her 
marriage  to  Malcolm  and  their  departure  for  France,  where  her 
husband  will  engage  in  surgical  work  and  she  is  to  become  a 
nurse. 


Elsie  Ferguson  in 

"BARBARY  SHEEP" 

Artcraft  drama;  six  parts;  published  September  10 

As  a  whole  Splendidly  done 

Story   ,  Interesting 

Star   .  Good 

Support  Capable 

Settings  Excellent 

Photography   Splendid 

Robert  Hichens'  well-known  novel,  "Barbary  Sheep,"  has 
been  adapted  to  the  screen  and  Artcraft  Pictures  Corporation 
has  made  of  it  a  high-class  play.  As  a  matter  of  fact,  the 
production  is  too  high  class  to  meet  the  favor  of  the  every- 
day motion  picture  enthusiast.  It  is  true  the  story  is  intense 
and  interesting,  but  in  looking  to  the  details  of  beauty  and 
art  the  essential  thing — human  appeal — has  been  lost. 

To  the  blase  audience  or  to  the  audience  of  a  highly 
intellectual  type,  great  success  can  be  predicted  for  this  pro- 
duction, but  to  the  audience  who  does  not  care  about  beauty 
of  settings  and  photography  and  the  value  of  dramatic  cli- 
maxes "Barbary  Sheep"  will  prove  uninteresting.  While  at 
times  Miss  Ferguson  is  quite  camera-conscious,  she  carries 
her  part  through  quite  well.  Lumsden  Hare,  Pedro  de  Cor- 
doba, Macey  Harlan,  Alex  Shannon  and  Maude  Ford  gave 
capable  support.  The  scenario  is  by  Charles  Maigne;  direc- 
tion by  Maurice  Tourneur. 

The  story:  After  the  London  social  season  closes  Kath- 
ryn  suggests  to  her  husband  that  they  take  a  trip  to  Africa, 
and  when  Sir  Claude  learns  that  there  is  excellent  hunting, 
the  pair  book  passage.  Out  on  the  desert  Kathryn  meets 
Benchaalal,  who  is  proud  of  his  conquests  with  the  feminine 
tourists.  His  desert  song  soon  wins  Kathryn.  In  the  moon- 
light on  the  beautiful  desert  Benchaalal  declares  his  love  to 
Kathryn.  Sir  Claude,  through  accident,  learns  of  Benchaalal 
and  returns  home  unexpectedly  from  a  hunting  expedition. 
Not  finding  Kathryn  in  the  apartment,  he  becomes  suspicious 
and  going  out  upon  the  mountain  he  sees  Benchaalal  and 
Kathryn  in  the  desert  below.  Benchaalal  endeavors  to  take 
Kathryn  into  his  arms,  but  Kathryn  frees  herself  from  the 
undesirable  embrace.  Sir  Claude  is  about  to  fire  at  Benchaalal, 
when  he  is  killed  by  a  crazed  merchant.  Reconciliation  and  a 
happy  reunion  take  place  between  Kathryn  and  Sir  Claude. 


"THE  DEFEAT  OF  THE  CITY" 

General-Broadway  Star  Feature.    O.  Henry  drama;  four  parts; 
published  September  8 

As  a  whole  Fine 

Story   Gripping 

Cast   Excellent 

Settings   Suitable 

Photography   Sharp 

Whether  one  has  lived  in  the  city,  the  country  or  both, 
"The  Defeat  of  the  Ctiy"  should  refresh  the  mind,  sharpen, 
one's  vision  and  give  back  any  lost  enthusiasm.  In  the  name 
of  all  that  is  big  and  beautiful  in  nature  and  in  clean,  whole- 
some living,  everybody  should  see  this  picture.  O.  Henry  has 
written  a  virile,  inspiring  story  for  a  picture  and  Thos.  R.  Mills 
has  translated  it  into  one  of  the  most  entertaining  pictures  of 
the  season.  Mr.  Mills'  direction  is  careful  in  the  foundational 
scenes  and  in  the  matchless  climax.  From  start  to  finish  it  is 
illuminating. 

The  cast  is  an  especially  good  one.  Agnes  Eyre  and  J. 
Frank  Glendon  in  the  leading  roles  are  sympathetic  in  their 
work.  They  are  ably  supported  by  Frank  Chapman,  Mrs. 
Fisher,  Frank  Heath,  Mary  Cunningham  and  Virginia  Sprag- 
gins.  Careful  and  typical  characterization  were  given  both  in 
quiet  country  scenes  and  in  the  big  crowds  at  the  races.  There 
is  unusual  variety  in  colorful  locations  and  settings. 

The  story:  Robert  Walmsley,  at  the  end  of  six  years 
in  the  hard,  snobbish,  artificial  city,  has  won  a  fortune,  fame — 
and  Alicia  Van  Der  Pool,  a  "daughter  of  the  old  burghers." 
Robert  feels  that  he  has  achieved  the  ultimate  of  success  and 
happiness.  Some  time  after  their  exceedingly  formal  married 
life  has  been  carried  on  with  ceremonious  dignity,  Alicia  finds 
a  letter  written  to  Robert  by  his  mother.  The  letter  brings 
the  wholesome  atmosphere  of  healthy  farm  life,  straight  from 
home.  Alicia  prevails  upon  Robert  to  take  her  for  a  visit  to 
the  farm.  He  is  dismayed  at  the  prospect,  fearing  she  will  be 
shocked  at  the  crudeness  of  his  parents  and  their  rural  life. 
At  the  farm  Robert  gives  way  to  all  the  impulses  that  city  life 
has  stifled  in  him.  He  cuts  ridiculous  capers  while  his  wife 
sits  silent  and  immovable.  Presently  she  excuses  herself  and 
goes  to  her  room.  Robert,  feeling  suddenly  disgraced  in  her 
eyes,  that  he  has  been  unmasked  by  his  own  actions,  that  the' 
formality  she  admired  most  in  him  has  been  blown  away  by 
the  fresh  country  breeze,  grows  quiet.  He  follows  Alicia  up- 
stairs, prepared  to  meet  his  fate  in  her  disapproval.  She  is 
standing  at  the  window,  in  the  moonlight.  Robert  silently 
takes  his  place  beside  her.  Instead  of  the  cool  disapproval 
he  had  anticipated,  he  found  in  his  dignified  little  wife  an  un- 
expected response  to  the  real  manhood  the  country  had  made 
him  express  and  most  informally  and  adorably  she  slips  into 
his  arms  and  asks  him  for  something  better  than  Robert's 
formal  ceremony  of  a  kiss — a  real  kiss  from  "just  Bob." 


Juliette  Day  in 

"THE  RAINBOW  GIRL" 

American- Mutual  comedy-drama;  five  parts;  published  Sept. 

As  a  whole  Cheerful 

Story   Pleasing 

Star   Good 

Support   Ample 

Settings  Faithful 

Photography   Clear 


"! 


"The  Rainbow  Girl"  is  a  cheerful  story.  It  is  not  a  heavy 
drama.  It  has  been  produced  as  a  comedy-drama,  and  nc 
doubt  much  of  the  humor  of  the  situation  will  be  appreciated 
by  audiences.  This  is  the  first  appearance  of  Miss  Daj 
before  the  camera.  At  times  she  is  too  conscious  of  th« 
camera,  but  as  the  production  goes  on  this  wears  off.  Miss 
Day  photographs  beautifully.  Other  members  of  the  cast  are 
George  Fisher,  Charles  Bennett,  Lillian  Hayward,  Louis  Mor 
rison,  Emma  Kluge  and  Marie  Robertson.  Direction  by  Rollii 
S.  Sturgeon. 

The  story:  Mary  Beth  rents  out  the  spare  room  in  he 
house  when  she  learns  that  her  father  has  lost  his  position 
Richard  Warner,  a  young  and  struggling  musician,  is  the  nev 
roomer.  Richard  has  difficulty  in  disposing  of  his  musicia 
efforts  and  gradually  his  resources  dwindle  down  to  nothing 
One  day  Mary,  in  cleaning  up,  comes  across  one  of  his  song 
and  starts  singing  it.  She  takes  it  to  a  publisher  and  play 
and  sings  it  for  him.  The  publisher  considers  it  excellen 
and  demands  more.  Before  long  Richard  becomes  wealth, 
and  the  usual  happy  ending  is  given  to  the  picture. 


EXHIBITORS  HERALD 


29 


Louise  Glaum  in 

-IDOLATERS" 

Kay-Bee-Triangle  drama;  five  parts;  published  September  9 

As  a  whole  Sensuous 

Story   Vampire  type 

Star   Adequate 

Support   Good 

Settings   Expensive 

Photography   Clear 

Viola  lives  in  a  den  in  her  apartment.  It's  hard  to  say 
■whether  it  is  the  den  or  her  clothes  and  beauty  that  attracts 

■  men,  but  they  come  in  droves  to  see  her  and  she  keeps  one 

■  maid  busy  denying  them  admittance  over  the  'phone.  She 
•came  to  the  city  on  the  same  train  that  brought  Anita,  a 
■demure  little  miss,  played  by  Dorcas  Matthews,  and  deter- 

Hmined  to  make  good  even  if  she  had  to  be  bad  to  do  it. 
•If  success  is  measured  by  clothes  Viola  surpassed  all  expecta- 
tions. George  Webb  is  not  at  all  convincing  as  Curtis  Ralston, 
I"a  brilliant  author  and  playwright,"  but  the  balance  of  Miss 
I.Glaum's  support  is  good. 

"Idolaters"  is  a  salacious,  slimy  story  that  has  no  place 
■upon  the  screen.  It  teaches  nothing,  holds  up  wrong  ideals 
■and  is  simply  a  vehicle  to  display  Louise  Glaum's  shapely  limbs 
lin  clinging  gowns. 

The  story  is  considerably  padded,  one  particularly  long 
I  scene  being  a  discussion  between  the  author  and  the  vampire 
over  a  play,  and  the  whole  is  poor  and  not  convincing.  As 
i  shown  at  a  Chicago  "loop"  theater  the  film  had  evidently 
t.suffered  at  the  hands  of  the  censors'  shears,  as  it  was  very 
4  jumpy  in  continuity. 

The  story:  Viola  goes  to  New  York  determined  to  get 
I  to  the  top  at  any  cost.    She  soon  is  established  in  a  sumptuous 

■  :flat  with  an  East  India  den  and  an  Egyptian  servant.  An  old 
I  roue  whom  she  particularly  favors  because  of  his  money,  backs 

her  in  a  play.  The  author  of  the  play  falls  in  love  with 
Viola,  and  he  soon  forgets  his  patient,  loving  wife,  although 
she  has  helped  him  write  the  play  which  has  brought  Viola 

»  success.  When  her  popularity  wanes,  Viola  kills  Ralston, 
after-refusing  to  give  him  up  to  Anita,  who  pleads  for  her  hus- 

j  band.  She  and  the  Egyptian  servant  escape  and  live  in 
squalid  quarters  until  the  police  find  them  and  then  the 
servant  kills  Viola. 


MISSES  FISCHER.  DAY  AND  HOLMES, 

BIG  STARS,  IN  DRAMA.  COMEDY.  SERIAL 

FILMS  ON  MUTUAL  SCHEDULE  SEPT.  17 


"SAMMIES"  ON  WAY  TO  FRANCE  AND 
LATEST  WAR  NEWS  IN  GAUMONT 

REELS  FOR  WEEK  OF  SEPT.  24 


On  the  road  to  Berlin,  via  France.  Our  soldier  boys  are 
everywhere,  in  camp,  on  the  high  seas,  even  at  the  very  edge 
of  battle.  And  everywhere  they  may  be.  Gaumont  camera 
men  are  with  them  to  keep  the  home  folks  posted  as  to  their 
movements.  The  people  have  come  to  look  forward  to  the 
issuance  of  the  Gaumont-Mutual  Weekly  on  Wednesday  each 
week,  and  they  can  safely  expect  that  when  Weekly  143  is 
published  September  26  they  will  not  be  disappointed  in  its 
contents.  As  the  Weekly  is  "made  up"  at  the  last  moment, 
like  a  daily  newspaper,  it  is  not  posible  to  predict  its  contents. 

One  day  later  the  Gaumont  film  magazine.  "Reel  Life." 
will  be  issued.  It  is  the  policy  of  the  Gaumont  Company  to 
make  the  subjects  in  this  film  as  diversified  as  possible,  no 
two  similar  subjects  appearing  in  a  single  issue.  "Reel  Life" 
No.  74  will  reach  the  screen  September  27.  with  a  diversity  of 
subjects.  "The  Correct  Time"  shows  how  the  U.  S.  Naval 
Observatory  determines  exact  noon  each  dav  and  flashes  it 
throughout  the  country.  "Beans  and  Lady-Bugs"  illustrates 
how  the  common  lady-bug  is  working  to  prevent  a  shortage 
in  the  food  which  makes  Boston  famous.  The  film  also  shows 
how  "The  Lamprey,"  a  blood-sucking  fish,  is  doing  its  best 
to  deplete  the  food  supply.    In  "Making  Eyeglasses"  we  are 

'  familiarized  with  a  novel  industry,  and  shown  how  even  the 
poorest  of  us  may  duplicate  the  best  natural  sight.  "The 

'  Soldier's  Staff  of  Life"  enabled  Uncle  Sam  to  gain  many  re- 
cruits. "So  Easy,"  an  animated  drawing  from  "Life."  Amer- 
ica's humorous  magazine,  completes  the  reel. 


Mutual's  schedule  for  the  week  of  September  17  contains 
three  productions  of  unusual  interest. 

Margarita  Fischer,  whose  productions  have  been  inter- 
rupted by  illness,  is  starred  in  "The  Girl  Who  Couldn't  Grow 
Up,"  a  five-reel  comedy-drama  listed  for  Monday,  Septem- 
ber 17. 

Juliette  Day,  of  stage  note,  stars  in  "The  Rainbow  Girl," 
a  five-reel  drama  scheduled  for  the  same  date. 

"The  Lost  Express,"  the  first  chapter  of  the  new  fifteen 
chapter  Signal-Mutual  photonovel,  is  scheduled  for  first  run 
Monday,  September  17. 

The  schedule  for  the  week  includes  "Officer  Jerry,"  a  one- 
reel  Cub  comedy.  Mutual  Weekly,  the  current  events  reel  and 
Reel  Life,  the  one-reel  magazine  of  film. 

Miss  Fischer  in  "The  Girl  Who  Couldn't  Grow  Up" 

Miss  Fischer  comes  back  in  pants.  "The  Girl  Who 
Couldn't  Grow  Up"  is  a  lively  comedy  and  provides  Miss 
Fischer  with  a  role  well  suited  to  her  abilities.  She  wears 
middy  and  trousers,  and  an  oversized  dress  suit.  She  is  a 
mischievous  college  girl,  loved  by  a  British  nobleman  who 
masquerades  in  his  valet's  place  is  being  lavishly  entertained 
by  the  girl's  stepmother  and  her  daughters  at  papa's  home  in 
the  mountains. 

The  plot  brings  in  a  dozen  intricate  and  comical  situations, 
which  provide  Miss  Fischer  with  splendid  chances  for  fast 
comedy. 

Juliette  Day  in  "The  Rainbow  Girl" 

Miss  Day.  star  in  "Upstairs  and  Down"  during  its  suc- 
cessful run  on  Broadway,  went  to  the  Pacific  Coast  early  in 
the  spring  to  produce  a  series  of  pictures  for  the  American 
Film  Company  for  Mutual,  and  "The  Rainbow  Girl"  is  the  first 
completed  for  presentation.  "The  Rainbow  Girl"  deals  with 
a  couple  of  young  folks,  who  loved  each  other  but  thought 
that  the  other  loved  someone  else.  She  was  poor  and  he  was 
poorer — a  musician  at  that — and  the  way  they  got  to  know- 
each  other  was  because  she  had  to  rent  an  attic  room  to  help 
carry  the  family  budget,  and  he  was  looking  for  the  cheapest 
abode  he  could  find.  The  picture  was  directed  by  Mr.  Rollin 
S.  Sturgeon. 

"The  Lost  Express"  Opens  New  Serial 

"The  Lost  Express."  the  serial  film  for  the  week  of  Sep- 
tember 17.  has  been  pronounced  a  fine  photonovel  by  the 
reviewers  who  have  seen  the  opening  chapters.  It  opens  with 
the  mysterious  disappearance  of  a  trainload  of  valuable  docu- 
ments. A  band  of  pirates  has  raided  the  laboratories  of  old 
General  Thurston  to  steal  his  formula  for  granulated  gasoline 
and  the  old  general  himself  has  been  shot  in  the  fight.  His 
daughter.  Helen,  played  by  Miss  Helen  Holmes,  orders  that 
the  documents  in  his  safe  be  removed  to  a  safety  vault  in  a 
nearby  city  and  charters  ?.  train  to  take  them.  Between  sta- 
tions the  whole  train  disappears. 

"The  Lost  Express"  will  be  issued,  a  chapter  at  a  time, 
for  fifteen  weeks.    The  chapters  are  in  two  reels  each. 
Comedy  and  Two  Topicals 

The  Cub  comedy.  "Officer  Jerry."  for  Sept.  20,  gives  George 
Ovey  the  role  of  a  masquerading  policeman  in  which  he  goes 
through  a  series  of  humorous  situations.  Reel  Life  No.  73.  the 
film  Sept.  20.  carries  scenes  showing  the  making  of  army  rifles, 
running  an  aeroplane  without  danger,  portrays  the  principle  of 
the  gyroscope  and  animated  drawings  from  Life.  Mutual 
Weekly,  scheduled  for  Sept.  19.  includes  current  events  up  to 
the  time  the  reel  is  assembled. 


•THE  TWISTED  SOUL."  A  PSYCHOLOGICAL 
DRAMA,  WITH  BROWNIE  VERNON,  TO 

BE  DIRECTED  BY  ALLEN  HOLUBAR 


CHILD  STAR  IN  "TURN  OF  A  CARD" 

Eleanor  Crowe,  fourteen  years  old.  who  attracted  much 
ittention  in  several  Fox  productions,  plays  the  ingenue  role  of 
'Millie  Jarvis"  in  J.  Warren  Kerrigan's  Paralta  production  of 
Frederic  Chapin's  "Turn  of  a  Card." 


Director  Allen  J.  Holubar's  next  production  will  be  entitled 
"  The  Twisted  Soul,"  the  story  of  which  is  by  J.  Grubb  Alex- 
ander and  Fred  Myton. 

It  is  a  psychological  drama  in  which  heredity  figures  to  a 
considerable  extent  and  it  will  be  produced  in  five  reels. 

Director  Holubar's  star  in  "The  Twisted  Soul"  will  be  Miss 
Brownie  Vernon,  who.  although  the  only  woman  in  the  produc- 
tion, will  be  supported  by  a  good  cast,  among  whom  will  be 
Murdock  MacQuarrie  and  William  Garwood,  two  former  well- 
known  actors  and  directors  of  the  Universal  Company,  who 
have  returned  to  the  fold. 

Garwood  will  play  the  lead  opposite  Miss  Vernon  and  the 
principal  character  lead  will  be  in  the  hands  of  MacQuarrie. 


30 


EXHIBITORS  HERALD 


-THE  PULLMAN  MYSTERY,"  A  FEATURE 

DRAMA,  LEADS  UNIVERSALE  MIXED 

PROGRAM  FOR  WEEK  OF  SEPT.  17 


"The  Pullman  Mystery,"  a  Gold  Seal  drama  scheduled 
Tuesday,  September  18,  heads  Universal's  schedule  for  the 
week  of  the  17th.  On  the  previous  day,  published  under  other 
arrangements,  "The  Spindle  of  Life"  is  the  regular  Butterfly 
feature  for  the  week.  "The  Pullman  Mystery"  was  written  by 
Robert  Von  Saxmar  and  Jack  Cunningham,  Charles  Swickard 
being  the  director  in  charge.  An  excellent  cast,  including 
Molly  Malone,  Larry  Peyton,  Hayward  Mack  and  Ray  Han- 
ford,  is  provided.  The  story  is  built  around  the  masquerading 
adventures  of  Paul  Dustin  who,  an  innocent  suspect  of  a  mur- 
der the  immediate  circumstances  of  which  seemed  to  incrim- 
inate him.  However,  he  clears  himself  through  some 
interesting  incidents. 

Comedy  Scheduled  Same  Day 

\  clothes-chancing  episode  under  decidedly  different  cir- 
cumstances is  one  of  the  high  spots  in  the  Nestor  one-reel 
comedy,  "Welcome  Home,"  issued  the  same  day.  Eddie  Lyons 
and  Lee  Moran  are  featured,  with  Edith  Roberts  playing  the 
part  of  Eddie's  innocent  wife  who  didn't  get  Eddie's  letter 
announcing  his  return—because  Eddie  never  mailed  it. 

The  film  for  Wednesday,  September  19,  is  a  two-reel  L-Ko 
comedy  entitled,  "A  Prairie  Chicken."  Merta  Sterling  plays 
the  part  of  the  "Chicken,"  who  pays  a  visit  to  her  blase  city 
relatives  and  shocks  them  by  indulging  in  all  her  ranch  accom- 
plishments, even  to  shooting  at  the  feet  of  the  butler.  She 
reinstates  herself  wtih  the  family  when  she  gives  chase  to  a 
thief  who  has  stolen  her  aunt's  jewels,  pursues  him  to  the  edge 
of  a  drawbridge,  ropes  him  and  recovers  the  gems. 

J.  Warren  Kerrigan  in  a  two-reel  feature  entitled,  "The 
Right  Man,"  will  appear  Thursday,  September  20.  It  is  a 
highly  exciting  storv  of  the  rivalry  of  two  suitors  for  the  same 
fair  lady's  hand.  "Hawaiian  Nuts."  a  Joker  comedy,  appears 
the  same  day. 

"Marathon  Maniacs,"  a  Victor  comedy,  is  scheduled  for 
Friday,  September  21.  Max  Asher,  Dave  Morris  and  Gladys 
Tennyson  are  featured.  Universal  Screen  Magazine  No.  37  is 
scheduled  the  same  day. 

For  Saturday,  September  22,  a  thrilling  Bison  drama,  The 
Last  of  the  Night  Riders,"  is  the  offering.  It  is  a  story  of  the 
night-riding  days  in  Kentucky,  in  which  the  course  of  true  love 
is  decidedly  ruffled  by  the  enmity  between  the  riders  and  the 
officers  of  the  law.  "Circus  Sarah,"  a  Joker  comedy,  which  is 
laid  under  the  "big  top,"  completes  the  week's  program. 


"A  CONTENTED  WOMAN"  IS  TITLE 

OF  SELIG-HOYT  COMEDY  ISSUED 

THROUGH  K-E-S-E  SEPTEMBER  17 


"A  Contented  Woman"  is  the  title  of  the  Selig  comedy 
issued  Monday,  September  17,  through  K-E-S-E  service.  The 
comedy  is  considered  one  of  the  cleverest  written  by  Charles 
Hoyt,  the  noted  American  playwright. 

The  cast  includes  Wm.  Fables  as  Uncle  Todie;  James 
Harris  as  Benton  Holme,  and  Amy  Dennis  as  Helena  Wrangle, 
the  stage  beauty.  There  is  promised  a  wealth  of  comical  sit- 
uations and  clear-cut  photography.  The  plot,  in  brief,  concerns 
Uncle  Todie  and  his  wife,  Aunt  Jim.  An  argument  ensues 
whether  man  is  or  is  not  superior  to  woman.  It  results  in 
the  men  folks  remaining  at  home  to  prepare  the  evening  meal. 
They  fail  of  course  and  engage  a  caterer.  At  the  theater 
Uncle  Todie  and  Benton  Holme  discover  Helena  Wrangle, 
leading  lady.  When  four  irate  landlords  from  four  small 
towns  arrive  and  threaten  to  tie  up  the  show,  Uncle  Todie 
proves  an  easy  victim  and,  with  Helena  Wrangle,  hurries  to 
rob  his  penny  bank.  But  Aunt  Jim  arrives  and  there  is  diffi- 
culty trying  to  stall  her  and  get  Helena  out  by  disguising  her 
as  a  chair.  When  success  comes  and  Uncle  Todie  is  giving 
Aunt  Jim  the  lecture  of  her  life  about  the  superiority  of  man, 
the  caterer  comes  in  with  the  dinner  and  spoils  the  situation. 


'SPINDLE  OF  LIFE,"  NEW  BUTTERFLY 
FEATURE  WITH  BEN  WILSON  WILL 

BE  PUBLISHED  ON  SEPTEMBER  17 


supported  by  Neva  Gerber,  Richard  La  Reno  and  Hayward 
Mask,  who  have  prominent  parts  in  a  well-selected  cast. 

"The  Spindle  of  Life"  is  a  picturization  of  Sidney  Robin- 
son's novel,  "Gladsome,"  arranged  for  the  screen  by  Karl 
Coolidge  and  produced  by  George  Cochrane. 

It  tells  the  story  of  the  unconventional  meeting  of  Glad- 
some Harrison,  an  interesting  young  tomboy  heiress,  and 
"Alphabet"  Carter,  crown  prince  of  America's  financial  realm, 
in  a  quaint  seacoast  town.  Gladsome's  mother,  a  wealthy 
widow,  tries  to  bring  her  daughter  up  according  to  the  latest 
approved  mode  of  the  smart  set,  but  Gladsome  would  rather 
knock  around  in  overalls  with  her  old  pals,  the  fishermen,  than 
drink  pink  tea  out  of  a  Soissons  tea-cup.  This  is  a  sore  trial 
to  mother,  who  would  like  to  see  Gladsome  safely  married  to 
Vincent  Bradshaw,  the  tiresomely  correct  son  of  her  financial 
adviser. 

One  day  on  the  sands,  Gladsome  meets  an  interesting 
stranger,  and  they  strike  up  a  friendship  which  develops  along 
unexpected  lines  when  the  girl  asks  the  "sandman"  to  help  her 
devise  a  way  to  foil  her  mother  and  the  Bradshaws.  The  way 
out  of  the  resulting  tangle  is  the  occasion  for  considerable  fun, 
interspersed  with  some  good  dramatic  work  in  which  both 
Wilson  and  Miss  Gerber  score. 


CURRENT  NEWS  IS  GRAPHICALLY 

PICTURED  IN  UNIVERSAL  REELS 


Practical  lessons  in  the  art  of  cooking  and  handling  food, 
demonstrated  by  a  corps  of  experienced  cooks  for  the  benefit 
of  the  new  American  army,  furnish  one  of  the  most  inter- 
esting features  of  the  87th  issue  of  the  Universal  Animated 
Weekly,  just  issued.  These  pictures  were  posed  exclusively 
for  the  Animated  Weekly,  and  present  many  human  interest 
bits,  besides  imparting  much  valuable  information. 

In  the  same  issue,  Anna  Case,  whom  many  consider  the 
most  beautiful  of  the  younger  American  opera  singers,  is 
shown  singing  for  the  New  Jersey  troops  at  Sea  Girt.  Some 
effective  close-ups  of  Miss  Case  are  introduced. 

The  recent  championship  tennis  match  between  Molla 
Bjurstedt  and  Mary  K.  Browns  at  Forest  Hills,  L.  I.,  has  been 
graphically  recorded  in  a  series  of  views  of  the  struggling 
players.  * 

Other  subjects  are  scenes  taken  during  the  recent  parade 
of  street  car  workers  with  their  wives  and  babies  in  San 
Francisco;  pictures  of  the  wreck  of  the  grain  steamer  Spokane 
at  Sault  Ste.  Marie,  Michigan;  the  review  of  British  volunteers 
from  America,  recently  held  in  London;  and  the  ceremonies  in 
connection  with  the  welcoming  of  the  Japanese  envoys  in 
Washington.  The  reel  is  concluded  with  one  of  Hy  Mayer's 
timely  cartoons. 


ESSANAY  WILL  RE-ISSUE  CHAPLIN 

FILMS,  STARTING  WITH  "CHAMPION" 

SEPT.  15;  ONE  A  MONTH  TO  FOLLOW 


Hen  Wilson  is  the  featured  player  of  "The  Spindle  of  Life," 
the  Butterfly  picture  scheduled  for  September  17.    He  will  be 


Essanay  has  bowed  to  the  call  of  the  public  for  its  Charlie 
Chaplin  comedies  and  will  put  out  new  prints  of  all  the  Essa- 
nay-Chaplin  productions.  The  first  one  will  be  offered  Sept.  15, 
and  one  a  month  will  be  issued  thereafter.  "The  Champion," 
with  a  screen  time  of  approximately  thirty  minutes,  will  head 
the  program. 

This  will  be  followed  by  other  equally  humorous  comedies, 
including  "In  the  Park,"  "By  the  Sea,"  "A  Woman,"  "Shang- 
hied,"  "Work,"  "A  Jitney  Elopement,"  "The  Bank,"  "A  Night 
in  the  Show,"  and  others.  They  will  be  distributed  through  the 
General  Film  Company,  In» 

In  "The  Champion"  Charlie  is  a  "white  hope."  On  the  waj 
to  the  gymnasium  for  a  try-out  he  picks  up  a  horseshoe  for 
luck.  After  the  "bruiser"  puts  all  other  applicants  to-  sleep 
Charlie  takes  his  turn,  but  he  slips  his  lucky  horseshoe  into  hi; 
glove.  He  wallops  the  bruiser  when  he  is  not  looking,  admin  ; 
istering  knock-out.  Because  of  his  wonderful  punch  he  i: 
scheduled  to  battle  the  champion.  When  in  the  ring  his  bull 
dog  takes  a  ring-side  seat.  Chaplin  begins  to  get  the  worst  ol 
it  and  the  dog  takes  a  hand.  With  the  aid  of  the  dog  he  admin 
isters  a  haymaker  and  is  declared  champion  of  the  world. 

The  Essanay  Company  has  issued  a  warning  that  it  will 
prosecute  any  person  making,  distributing  or  renting  spuriou 
or  unauthorized  Essanay-Chaplin  comedies.     It  will  aid  thi 
company  in  its  fight  for  picture  honesty  if  exhibitors  will  kindl; 
report  such  abuses. 


I 


EXHIBITORS  HERALD 


31 


ESSANAY  PRODUCING  LIGHT  COMEDY 
FILMS  TO  LIGHTEN  WAR  WORRY 
AND  GLOOM  FROM  PUBLIC'S  MIND 


BY  GEORGE  K.  SPOOR* 

Never  has  the  world  been  so  in  need  of  humor  as  under 
|-  present  depressing  crisis.  The  burden  of  war  has  spread 
a  hadow  of  gloom  over  the  nation  which  will  not  be  entirely 
c  pelled  until  peace  is  declared. 

!  The  public  is  satiated  with  the  tragic,  the  heavy  and  de- 
posing photoplays.  It  is  filled  with  the  tragedies  of  the  war. 
J  its  leisure  moments  it  wants  to  be  entertained;  it  wants  to 
I:  its  mind  away  from  the  gloomy  things. 

Consequently  a  universal  desire  has  sprung  up  for  humor- 
ii  plays,  plays  of  everyday  life,  with  fascinating  plots  and 
a  spirit  of  bouyancy. 

Works  of  Noted  Writers 

Essanay  has  responded  to  this  universal  appeal  with 
cnedy-dramas  that  carry  clean,  genuine  and  enlivening  humor. 
1  do  this  it  has  obtained  the  works  of  such  writers  as  George 
/  e,  Henry  Irving  Dodge,  Clarence  Budington  Kelland,  Robert 
I  dd  Whiting,  George  Barr  McCutcheon,  Samuel  Merwin, 
.•thur  Stringer  and  many  others. 

Many  new  humorists  undoubtedly  will  be  developed,  as  is 
a.ays  the  case  during  such  times,  and  Essanay  is  ever  on 
t  lookout  for  them.  And  Essanay  will  continue  in  the  search 
f  fascinating  humorous  stories  in  the  best  magazines  and 
itpks  of  the  day,  not  neglecting  to  encourage  similar  efforts 
i  its  staff  of  writers. 

Comedy  Successes  Prove  Idea 

Not  the  least  of  its  efforts  has  been  to  develop  its  players 
i  these  lines,  and  to  seek  others  from  both  screen  and  stage. 
.  long  its  present  staff  of  leading  players  who  have  shown 
;  lecided  bent  in  interpreting  light  comedy-dramas  are  Bryant 
^ishburn,  Taylor  Holmes,  who  made  such  a  success  in  "His 
hjesty  Bunker  Bean,"  Little  Mary  McAlister  and  Jack 
(  rdner  of  musical  comedy  fame. 

That  Essanay's  policy  of  producing  pictures  of  the  light 
i  nedy  type  has  proven  correct  is  attested  by  the  success 
(  such  plays  as  the  Skinner  series,  "The  Golden  Idiot,"  "Effi- 
i  ncy  Edgar's  Courtship,"  "The  Breaker,"  "Little  Shoes,"  and 
liny  others  of  similar  type. 

•President  Essanay  Film  Mfg.  Co. 


TOM  AND  JERRY  MIX,"  FOX  COMEDY 

SHOWS  EXPERT  RIDER  IN  FEATS 

"Tom  and  Jerry  Mix,"  the  latest  Henry  Lehrman  Sun- 
ine  Comedy  of  William  Fox,  shows  Tom  Mix  and  his  dar- 
'  horsemen  and  equestriennes  in  a  mix-up  on  a  beach  at  a 
;  summer  resort. 

Tom  and  Jerry  sell  some  horses  to  the  government  and 
cide  that  since  money  is  the  root  of  all  evil,  they  had 
tter  get  rid  of  it,  so  they  visit  the  beach.  Tom  is  in  love 
th  Daisy  and  decides  to  take  her  along  despite  the  pro- 
Ms  of  Daisy's  father  and  the  obstacles  put  in  his  way  by 
;  sheriff.    The  sheriff,  unfortunately  for  Tom,  also  loves 

ilisy-  •  / 

At  the  beach,  The  boys  send  the  girl  to  shop  while  they 

to  a  hotel  for  refreshments.  Tom  and  Jerry  are  in  such 
od  humor  after  their  thirst  is  quenched  that  they  hook 
pair  of  ice  tongs  to  a  long  carpet  on  which  stand  a  num- 
r  of  beautiful  girls.  A  stout  rope  connects  the  tongs  to 
e  pommel  of  one  of  the  saddles  and  before  the  girls 
alize  it,  they  are  plunged  into  the  water. 

Meantime,  the  sheriff  and  Daisy's  father  are  in  hot  pur- 
it,  but  wrath  turns  to  forgiveness  when  Daisy's  father 
es  the  gallant  rescue  in  the  surf  which  Tom  makes. 

Others  in  the  cast  are  Victoria  Forde,  Pat  Chrisman 
d  Sid  Jordan. 


DTHAPFFL'S  N.  Y.  RIALTO  THEATER 

RUNS  "EFFICIENCY  EDGAR'S  COURTSHIP " 

"Efficiency  Edgar's  Courtship,"  Essanay's  first  venture  with 
ivlor  Holmes,  the  stage  comedian,  has  gotten  under  way  in 
manner  highly  satisfactory  to  its  producers.  Released  Sep- 
mber  3,  the  comedy-drama  had  a  week's  run  at  Rothapfel's 
ialto  theatre,  New  York,  where,  owing  to  the  Broadway  pop- 
arity  of  the  star,  it  is  reported  to  have  drawn  capacity  busi- 
ss. 

E.  C.  Bostick,  managing  the  Merrill  theatre  in  Milwaukee, 
eceded  a  four  days'  showing  of  the  picture  with  elaborate 
wspaper  and  billboard  advertising  and  reports  that  the 
••dgar"  film  packed  his  house  throughout  the  run.  He  has 
ranged  for  a  return  date. 


PERISCOPE 


A    LINE    FROM  LONDON 

When  Omar  smote  'is  bloomin'  Lyre 

'Ed  'eared  men  sing-  by  land  an'  sea, 

Bnt  'e  never  'eared  a  state  rights  man 
Shout:  "Buy  your  nlm  from  me." 


SCENARIO  MATERIAL 

Once  upon  a  time  there  lived  a  happy  family.  It  met  in 
conclave  in  Chicago.  The  family  was  bossed  too  hard  by  one 
of  its  members  picked  to  lead  it.  So,  one  giant  defied  the 
patriarch,  so  to  speak,  and  as  tales  go,  and  started  another 
family,  calling  it  the  A.  E.  A.  Another  powerful  clan  invited 
the  independent  giant  to  join  that  clan.  The  lone  giant,  feeling 
his  power,  and  already  flushed  with  minor  victories,  bided 
his  time. 

Then  one  cold  night  (cold  night  adds  dramatic  atmos- 
phere, and  aids  in  selecting  a  picturesque  snow  set)  just  as 
the  blood-red  winter  sun  sinks  below  the  cold  rim  of  the 
world  the  A.  E.  A.  giant  thumped  the  huge  door  of  the 
N.  A.  M.  P.  I.  clan.  The  door  was  not  locked  and  moved 
inward  a  trifle.  Gathered  about  the  great  open  hearth,  sat  the 
clan,  whispering.  Every  member  shivered  when  the  thundrous 
rap  was  heard. 

Down  the  snow-clad  forest  glade  pranced  thousands  of 
sprites — the  good  fairies  were  called  Exhibitor  sprites — and 
they  protected  the  interests  of  the  great  A.  E.  A.  giant  who 
leaned  against  the  massive  framework  of  the  N.  A.  M.  P.  I. 
door  waiting  response  to  the  knock. 

Inside  the  great  woodland  tavern  there  was  much  low 
argument,  which  the  great  A.  E.  A.  giant  could  not  hear.  The 
leader  of  the  clan  before  the  hearth,  called  World,  argued  to 
let  the  new  giant  enter,  but  another  evil  force  argued  against 
it.  The  clan  voted  on  the  decision,  while  the  great  A.  E.  A. 
giant  stood  without.  Suddenly  the  decision  was  reached  by 
vote.  The  new  giant  heard  footsteps,  a  hand  was  laid  on  the 
door,  which  swung  slightly  ajar,  a  head  of  a  member  of  the 
clan  was  projected  through  the  doorway,  which  shook  a  sad 
refusal.  And,  as  the  A.  E.  A.  giant  gazed,  the  head  vanished, 
the  great  door  closed,  and  he  heard  the  bolts  fall  into  their 
places. 

W  hile  the  blood-red  sun  fell  below  the  rim  of  the  world 
(for  scenic  grandeur)  the  A.  E.  A.  giant  smiled,  despite  the 
fact  that  he  was  turned  away,  and  the  Exhibitor  sprites — many 
thousands  of  them— danced  about  him,  singing  as  they  danced. 

Then  the  giant  plunged  into  the  forest  primeval,  and  with 
great  boulders  he  built  a  strong  foundation.  All  night  the 
fairies  worked  wtih  him,  and  their  touch  was  magic,  for  when 
the  first  shafts  of  morning  sunlight  fell  on  the  forest  primeval 
they  lighted  the  turrets  of  a  new  and  magnificent  castle.  And 
so,  the  A.  E.  A.  giant  did  not  freeze  to  death  in  the  snow- 
bound forest  that  night.  The  Exhibitor  sprites  knew  of  his 
good  acts,  and  helped  him  build  the  most  wonderful  castk' 
in  all  the  forest,  in  which  he  lived  happily  ever  after. 

Pictures  may  come 

With  stars  we  know, 
But  the  A.  B.  A. 

Says  deposits  must  go. 

I'm  all  fixed  up  with  Ochs  again,  says  Hopp. 
Sh!  Sh!    Easy  there, ■  Watson.  Ochs'  league  is  in  secret 
session. 


By  BENNY 


THE  WEEK'S  BEST  BET  IN  PICTURES 


"Rebecca  of  Sunnybrook  Farm,"  Artcraft,  Five 
Reels,  with  Mary  Pickford. — The  best  thing  Mary  has 
done.  The  P.  A.  writes:  "Superb!"  It  is  that.  Mary 
is  cast  perfectly;  the  story  action  is  fast;  the  adaptation 
cleverly  done,  while  scenery,  settings,  photography,  di- 
rection, and  general  action  is  excellent.  Paste  the  col- 
ored paper  on  the  boards  out  front,  and  smile  while  the 
change  clangs  into  the  box  office.    Nuff  sed! 

In  the  Big  Money  Places  This  Week 

"Baby-Mine,"  Goldwyn,  Five  Reels,  with  Madge 
Kennedy. 

"A  Stormy  Knight,"  Bluebird,  with  Franklyn  Far- 
num. 

"Reputation,"  Mutual,  Five  Reels,  with  Edna  Good- 
rich. 

"Barbary  Sheep,"  Artcraft,  Five  Reels,  with  Elsie 
Ferguson. 


32 


EXHIBITORS  HERALD 


GENERAL  ENTERPRISES  GETS  "THE  WARRIORS 

FILM  RIGHTS  FOR  U.  S.  AND  CANADA 


CHESTER  BEECROFT 


H.  Sawyer  and  Herbert  Lubin  Will  Allot  Territorial  Rights  on 
Feature  Starring  the  Giant  Maciste;  Many  Offers  Received, 

Is  Report 


The  activities  of  General  Enterprises, 
Inc.,  have  attracted  considerable  atten- 
tion in  film  circles  during  the  past  month 
and  interest  culminated  this  week  in  the 
announcement  by  the  firm  that  the 
United  States  and  Canadian  rights  to 
"The  Warrior,"  successor  to  "Cabiria," 
had  been  secured  at  a  big  purchase  price. 

The  prime  movers  of  General  Enter- 
prises, Inc.,  A.  H.  Sawyer  and  Herbert 
Lubin,  propose  to  allot  territorial  rights 
to  the  master  feature  starring  Maciste, 
.the  giant  star  of  "Cabiria,"  and  already 
offers  from  prominent  buyers  are  being 
received  at  headquarters,  1600  Broadway, 
New  York  City.  A  technically  planned 
exploitation  campaign  has  been  laid  out 
by  experts  to  properly  assist  exhibitors 
who  will  exhibit  "The  Warrior,"  and 
many  advertising  novelties  of  a  "differ- 
ent" nature  have  been  devised.  This 
spectacular  feature,  controlled  by  Gen- 
eral Enterprises,  Inc.,  has  been  unani- 
mously declared  by  New  York  theatrical 
and  film  critics  a  worthy  successor  to 
the  famous  "Cabiria,"  and  Maciste  ac- 
tually outdoes  himself  in  feats  of 
strength. 

To  Erect  Building 

Of  equal  importance  is  the  statement 
issued  by  A.  H.  Sawyer,  to  the  effect 
that  General  Enterprises,  Inc.,  has  suc- 


cessfully negotiated  a  contract  for  the 
erection  of  a  modern  film  building  in 
Washington,  D.  C.  This  deal,  highly 
significant  to  the  Southern  film  trade, 
was  closed  Saturday,  September  1,  with 
Alonzo  C.  Mather  of  Chicago.  The 
structure,  to  be  known  as  the  Mather 
Building,  will  be  a  ten-story  affair,  com- 
pletely equipped  with  vaults,  a  series  of 
projection  rooms,  telegraph  offices,  ex- 
press facilities,  and  will  be  the  last  word 
in  construction  of  this  nature. 

The  announcement  by  Mr.  Sawyer 
comes  as  a  welcome  piece  of  news  to 
film  men  adjacent  to  the  Washington 
territory,  inasmuch  as  plans  for  a  project 
of  this  kind  have  been  disci. ssed  for  the 
past  few  years,  but  nothing  materialized 
until  the  negotiation  was  successfully 
completed  recently  by  General  Enter- 
prises, Inc.  Construction  will  commence 
on  the  new  building  Tuesday,  September 
4,  located  at  916  G  street,  N.  W.,  Wash- 
ington, D.  C. 

Gets  McClure  Series 

The  new  organization  is  rapidly  in- 
creasing its  scope  in  the  buying  of  film 
rights  and  in  line  with  this  progress  the 
foreign  rights  to  the  McClure  Series  of 
"The  Seven  Deadly  Sins"  have  been  ac- 
quired. This  series,  starring  eminent 
players  of  the  silent  and  spoken  drama, 
has  been  shown  throughout  this  country. 


ANN  MURDOCK  AND  DAVID  POWELL  STAR 

IN  INITIAL  EMPIRE  FILM  PLAY  "OUTCAST" 


Ann  Murdock  is  supported  by  David 
Powell  in  "The  Outcast,"  the  film  which 
the  Empire  All-Star  Corporation  has  se- 
lected to  issue  first  to  exhibitors  through 
the  Mutual  Film  Corporation. 

In  this  drama,  Miss  Murdock  has  the 
role  of  Miriam,  a  girl  who  is  accustomed 
to  the  refinements  of  life,  who  falls  in 


love  with  a  man  and  displays  force  of 
character  not  expected  and  aids  him 
when  he  faces  disaster. 

David  Powell  delineates  the  role  of 
Geoffrey,  which  he  interpreted  in  the 
stage  version  as  leading  man  for  Elsie 
Ferguson.  The  film  will  be  published 
September  10. 


Photo  of  the  Film  Exporter,  Who  Has  Just 
Returned  to  America,  After  Being  Brought 
Ashore  From  a  Torpedoed  Ship.  The  Strange 
Life  Preserver  Saved  His  Life,  as  He  Was  ir 
the  Water  for  Four  Hours. 


Julia  Sanderson  will  be  starred  in  "Tl 
Runaway,"  in  which  she  makes  h 
screen  debut,  September  28.  This  pi 
ture  follows  "The  Outcast." 


SCENES  FROM  THE  WORLD  FILM,  "BETSY  ROSS" 


Three  Episodes  in  the  Development  of  the  Story  Written  Around  the  Little  Quaker.     Miss  Alice  Brady  Is  Seen  in  the  Title  Role  (World) 


EXHIBITORS  HERALD 


33 


THE  FILM  STOCK  MARKET 

By  PAUL  H.  DAVIS  &  COMPANY 
Chicago 


Bid  Asked 


Inerican  Film  Company   65  70 

incoln  Film  Corporation,  pfd   84  90 

fcme  Star  Corporation,  pfd   99  101 

line  Star  Corporation,  com   19  23 

iutual  Film  Corporation,  com   13  16 

lutual  Film  Corporation,  pfd   18  21 

few  York  Motion  Picture  Corporation   60 

fcrth  American  Corporation,  com   20 

Hates  Film  Corporation,  com   20 

lianhouser  Film  Corporation   40c  60c 

Iriangle  Film  Corporation    1 j.  1^5 

jforld  Film  Corporation    $i  y& 


Quotations  September  11,  1917. 


This  department  will  furnish,  on  request,  such  statis- 
tics as  are  available  concerning  the  above  or  other  mo- 
tion picture  stocks,  providing  such  request  does  not  call 
for  an  expression  of  opinion  concerning  the  policy  of  the 
companies  or  the  future  prices  of  the  stocks. 


OFFICIAL  CUT-OUTS  MADE  BY  THE 
CHICAGO  BOARD  OF  CENSORS 


World's  Best,  "Voodoo  Vengeance" — White  men  shooting  Africans. 


Universal,  "The  Red  Ave"  Xo.  4 — Man  at  bar  shooting  another  man. 


Vere,  "A  Hero  of  France" — Shooting  in  execution  scene. 


Ivan.  "Babbling  Tongues" — Subtitle:  "I'll  kill  him — yes — I'll  kill  him"; 
sion  of  double  murder  and  suicide;  actual  stabbing  in  duel  between  Paul 
,id  the  Count. 


Ideal.  "The  Little  Band  of  Gold" — Opening  safe;  taking  money;  strik- 
g  watchman. 


Signal,  "The  Lost  Express"  No.  1 — Three  scenes  of  filing  cars:  entry*  of 
ieves  through  window;  five  scenes  of  drilling  safe;  sohoting  old  man;  five 
jldup  scenes. 


Essanay,  "Pants" — Child  stealing  coat  and  bonnet. 

World,  "Betsy  Ross" — Sword  thrust  in  duel:  killing  second  man  in 
:1;  subtitles:  "Scarlet  woman";  "Don't  you  dare  kill  the  Vernon  nig- 
";  vision  duel  scene;  actual  firing  of  squad  in  execution  scene. 


Universal,  "Hands  in  the  Dark" — Three  scenes  of  choking  man;  the/t 
jewel  box. 


Eclair,  "Carouge  the  Ghoul" — Theft  of  pocketbook  containing  jewels. 


Vitagraph.  "Mary  Jane's  Pa" — Mob  destroying  printing  press  and  flash 
I  other  mob  scenes. 


Butterfly,  "Who  Was  the  Other  Man?"— Girl  putting  poison  in  wine; 
ang  papers  from  man's  pocket. 


Punch.  "Wine's  Charms" — Entire  incident  of  woman  bathing  and  dress- 
g  behand  screen:  subtitles:  "Sleep  where  you  like,  but  you  can't  come  in 
ere";  "Hurry,  the  court  is  waiting — no  time  to  dress";  "Charmed"; 
Ionian  holding  up  underwear:  scene  at  bedroom  door  showing  woman  oh 
side  and  man  on  the  other:  two  scenes  in  court  anteroom  showing 
oman  with  window  draperies  on  her. 


Cub,  "Jerry  Tries  Again" — Subtitle:  "Damaged  Goods." 


Educational,  "The  Senussi  of  the  Sahara" — Two  scenes  of  child  show- 
ig  sex. 


Triangle,  "The  Ten  of  Diamonds"- — Girl  putting  money  in  stocking;  two 
:enes  of  Oriental  dancer;  subtitles:  "Some  refinement  has  kept  her  from 
">ing  the  limit":  "Xight  and  solitude,  the  primitive  woman  and  unschooled  in 
:lf  control";  "And  the  man  of  culture  schooled  in  self  control." 

Apex,  "A  Life  at  Stake*' — Two  scenes  of  killing  in  stage  play. 


Vernon,  "The  Masked  Mystery" — Shooting  woman;  putting  girl  in  sack 
nd  throwing  her  into  river. 


Artcraft,  "Barbary  Sheep" — Reel  3.  vision  of  girl's  murder;  Reel  5. 
Jbtitle:  "The  Arab  is  faithless — and  to  satisfy  his  lust,"  etc.;  Reel  6,  sub- 
tle: "The  son  of  the  desert,  fired  by  his  passion,  scornful  of  a  husband 
ho  kept  no  watch  over  his  own";  vision  of  girl's  murder. 

Lois  Weber,  "The  Whim" — "Er.  did  vou  ever  have  a  good  time?"  Flash 
:ene  of  man  struck  with  brick;  vision  of  shooting  man. 

Bluebird,  "Triumph" — Reel  3.  subtitles:  "What  did  you  pay  him";  "I 
ou  haven't  paid  him  yet.  you  will."  Reel  4.  subtitles:  "It's  not  done  in 
lese  days,  you  pay  for  what  you  get";  "Your  triumph  or  Paul  Michoff's." 


All  suggestive  scenes  between  man  and  girl  where  she  seems  to  assent  to  his 
propositions;  stabbing  man.    Reel  5,  suicide  of  man  and  girl. 


Gold  Seal,  "The  Empty  Gun" — Woman  shooting  husband. 


Joker,  "Officer,  Call  a  Cop" — Four  scenes  of  man  in  bunk  smoking 
opium. 


Triangle,  "The  Grafters" — Reel  3.  view  of  coin.  Reel  4,  scene  in  hotel 
where  girl  opens  door  of  bedroom  and  places  hat  on  bed;  subtitle:  "Oh,  my 
darling,  am  I  too  late?"  "Officer,  arrest  this  young  man  for  violation  of 
the  Mann  Act";  "After  all,  you  did  take  the  young  lady  across  the  state 
line — and  you  know  what  that  means."  Reel  5,'  subtitle:  "This  graft  game 
looks  easy,"  etc. 


Super  Art,  "Corruption" — Permit  refused  because  film  is  story  of  an 
immoral  and  indecent  flirtation  of  girl,  her  betrayal  and  the  operations  of  a 
blackmailing  abortionist. 


Butterfly,  "Straight  Shooting" — Permit  refused  because  this  film  con- 
sists of  detailed  portrayal  of  murder  and  outlawry. 


Artcraft,  "Rebecca  of  Sunnybrook  Farm" — Subtitle:  "I  have  just 
learned  the   Simpsons  are  not  married." 


THIS  WEEK  AT  DOWNTOWN 
CHICAGO  THEATERS 


Alcazar — Essanay,  "The  Champion,"  with  Charles  Chaplin. 


Bijou   Dream — Unity,   "Souls   Redeemed,"   with  Sheldon  Lewis. 


Boston — Triangle,  "Polly  Ann,"  with  Bessie  Love;  Mutual.  "The  Bride's 
Secret,"  with  Gail  Kane;  Triangle.  "The  Haunted  House,"  with  Winnifred 
Allen;  Mutual.  "Outcast,"  with  Ann  Murdock;  Metro,  "Their  Compact," 
with  Francis  X.  Bushman. 


Castle — Paramount,  "Exile,"  with  Mme  Petrova. 


Colonial — Friedman,  "The  Morman  Maid,"  with  Mae  Murray. 


Orpheum — Goldwyn,  "Polly  of  the  Circus,"  with  Mae  Marsh;  Para- 
mount. "Little  Miss  Optimist,"  with  Vivian  Martin;  Mutual,  "The  Bride's 
Secret,"  with  Gail  Kane:  Triangle,  "Polly  Ann."  with  Bessie  Love;  Tri- 
angle, "The  Haunted  House."  with  Winnifred  Allen;  Metro,  "Their  Com- 
pact,"  with  Francis  X.  Bushman. 


Playhouse — Bluebird.  "Sirens  of  the  Sea."  with  Louise  Lovely. 


Rose — Fox,  "The  Spy,"  with  Dustin  Farnum. 


Ziegfeld — Artcraft,  "Rebecca  of  Sunnybrook  Farm,"  with  Mary  Pick- 
ford. 


MADGE  EVANS  HAS  STAR  ROLE 

IN  THE  WORLD'S  "LITTLE  PATRIOT" 

Shortly  following  the  publication  of  '"The  Burglar"  by 
World-Pictures  Brady-Made,  little  Madge  Evans  will  appear 
as  the  star  of  "The  Little  Patriot."  The  heroine  of  this  drama 
is  cautioned  by  her  father,  who  is  suspected  of  being  a  spy,  not 
to  say  one  word  to  anybody  about  herself,  her  home  or  her 
parentage.  When  she  subsequently  goes  out  and  is  lost  she 
adheres  to  this  admonition,  although  suffering  under  many 
difficulties  in  doing  so. 


NEW  1,800  SEAT  CHICAGO  HOUSE 

OPENS  WITH  "CHARITY  CASTLE" 


The  Irving  theatre,  a  new  1.800  seat  house,  opened  at 
Crawford  avenue  and  Irving  Park  boulevard,  Chicago,  Sat- 
urday evening.  September  1,  with  Mary  Miles  Minter  in 
"Charity  Castle."  the  first  of  Miss  Minter's  new  series  of 
Mutual  American  productions. 

The  Irving  theatre  is  located  in  the  heart  of  Irving  Park, 
one  of  the  most  populous  of  Chicago's  neighborhoods.  It  is 
one  of  the  largest  and  most  modern  theatres  outside  of  the 
Chicago  "loop"  and  one  of  the  most  completely  equipped 
picture  theatres  in  the  United  States.  Careful  attention  has 
been  paid  to  every  detail  of  construction  and  equipment. 
The  decorations  are  dainty  tints  of  blue  and  pink  on  a  cream 
background. 

The  theatre  cost  $200,000  and  will  be  devoted  exclusively 
to  motion  pictures.  The  management  has  announced  a  pol- 
icy of  showing  only  the  highest  type  of  production  and 
selected  "Charity  Castle"  for  the  inauguration  of  its  policy. 


Newark.  X.  J. — Work  has  been  started  on  the  addition  to 
the  Columbia  motion  picture  theatre  at  304-6  Walnut  street. 
The  improvements  will  cost  §10.000,  it  is  said 


34 


EXHIBITORS  HERALD 


EXHIBITORS  BOOK  "LOST  EXPRESS"  SERIAL 

WITH  HELEN  HOLMES  AS  MONEY  GETTER 


Theater  Owners  Throughout  Country  Book  New  Feature  to  Be  Issued 
Sept.  17,  Because  of  Box  Office  Success  of  Past  Photonovels 


Convinced  by  the  money-making  re- 
sults of  her  last  photonovel,  exhibitors 
who  booked  Helen  Holmes  in  "The  Rail- 
road Raiders"  have  been  the  first  to  sign 
contracts  for  her  forthcoming  serial, 
"The  Lost  Express,"  a  fifteen-chapter 
mystery  production  scheduled  for  pub- 
lication by  Mutual  September  17.  Eliner 
G.  Sell,  manager  of  the  Palace  Theatre, 
at  Youngstown,  Ohio,  was  one  of  the 
first  exhibitors  to  schedule  "The  Lost 
Express,"  and  his  booking  is  particularly 
significant  in  view  of  the  fact  that  he  will 
show  the  last  chapter  of  "The  Raiders" 
on  September  15.  Mr.  Sell  plans  to  show 
"The  Lost  Express"  at  least  two  days. 

Says  Holmes  Serials  Best 

"I  think  the  Helen  Holmes  serials  are 
the  strongest  of  any  serials  that  I  have 
ever  run,"  says  Mr.  Sell.  "I  have  booked 
the  new  Helen  Holmes  serial  to  follow 
'The  Railroad  Raiders,'  which  I  finish 
September  15.  I  am  going  to  run  'The 
Lost  Express'  two  days  or  more." 

Ernest  Schwartz,  manager  of  the  Erie 
Theatre,  at  Cleveland,  Ohio,  is  another 
exhibitor  who  booked  "The  Lost  Ex- 
press" within  a  short  time  after  it  was 


announced.  "I  regard  Helen  Holmes  as 
the  greatest  star  appearing  in  motion 
picture  serials  and  for  that  reason  have 
lost  no  time  in  booking  'The  Lost  Ex- 
press,' "  says  Mr.  Schwartz. 

H.  H.  Lustif,  manager  of  the  Angela 
Theatre  at  Cleveland,  has  built  up  a  re- 
markable Sunday  patronage  with  Helen 
Holmes,  and  has  scheduled  "The  Lost 
Express"  for  his  theatre.  "I  attribute 
the  remarkable  increase  in  my  Sunday 
receipts  to  Helen  Holmes  and  prefer  a 
serial  starring  Helen  Holmes  to  any 
other  serial  on  the  market,"  Mr.  Lustig 
writes. 

Star  Is  His  Feature 

It's  quite  an  accomplishment  of  show- 
manship to  run  a  ten-cent  house  in  a  five- 
cent  neighborhood,  and  William  D.  Sco- 
ville,  manager  of  the  Idle  Hour  Theatre 
at  Kansas  City,  Mo.,  has  won  his  laurels 
as  a  showman.  "Why  shouldn't  I  like 
Helen  Holmes?"  Mr.  Scoville  asks,  and 
answers  his  own  question  this  way: 
"Featuring  her  in  serials  on  Mondays 
has  made  that  my  best  paying  day.  De- 
spite being  on  a  five-cent  street  Helen 
Holmes  day  is  always  a  ten-cent  day  for 
me." 


ESSANAY  PICKS 

A  VEHICLE  FOR 

MARY  McALISTER 


Little  Mary  McAlister,  Essanay's  juve- 
nile star,  will  be  seen  on  the  screen  very 
shortly  in  a  travesty  on  the  high  cost  of 
living  entitled  "Young  Mother  Hub- 
bard." It  is  a  five-part  comedy-drama 
in  which  the  poor  dog  again  must  go 
boneless  because  the  modern  Mother 
Hubbard  needs  all  her  money  to  buy 
line  feathers.    Xo  dog  can  eat  feathers 


ANITA  STEWART  RESTRAINED 
BY  VITAGRAPH  CO.  FROM 

PRODUCING  FILMS 

Justice  George  V.  Mullen  of  the  New 
York  supreme  court  has  granted  Vita- 
graph  an  order  restraining  Anita  Stew- 
art and  Louis  B.  Mayer  from  announc- 
ing publicity  or  authorizing  or  permit- 
ting a  public  announcement  "that  the 
actress  is  no  longer  employed  by  the 
Vitagraph  Company  or  that  Miss  Stew- 
art is  or  is  about  to  be  engaged  by  the 
defendant,  Louis  B.  Mayer,  or  any  other 
person  or  corporation." 

According  to  the  order  of  the  court 
Miss  Stewart  is  enjoined  from  acting,  ap- 
pearing in  or  aiding  in  the  making  of 
pictures  for  Louis  B.  Mayer  or  any  other 
person,  until  January  31,  1918. 


CARLYLE  BLACKWELL 
HAS  BIG  ROLE  IN 
"THE  BURGLAR"  FILM 


CHINESE  REVOLUTION  IN  COLORED  FILM 

IS  TAKEN  FOR  PRIZMA  BY  DR.  SALISBURY 


The  biggest  role  that  has  fallen  to 
I'arlyle  Blackwell  in  some  time  is  the 
title  part  in  "The  Burglar,"  shortly  to 
be  published  by  World  Pictures  Brady- 
Made.  Evelyn  Greeley,  the  young  lead- 
ing lady,  and  little  Madge  Evans,  the 
World's  child  star,  are  featured  with  Mr. 
Blackwell  in  this  drama. 


"Have  Fine  Close-Ups  of  Fighting  and  Bursting  Shells,"  Explorer 
Wires  Concern;  War  Scenes  Said  to  Eclipse  Any  Yet  Flashed 
on  Screens  in  America 


Following  an  extended  trip  through 
China  and  Japan,  Dr.  Edward  A.  Salis- 
bury, explorer  and  photographer,  now  is 
returning  to  America  with  what  are  said 
to  be  the  most  remarkable  film  records 
ever  photographed  in  either  of  the  Ori- 
ental countries.  He  has  preserved  for 
the  first  time  in  color  pictures  interesting 
travel  topics,  historical  subjects,  as  well 
as  the  people  themselves  and  their  habits 
and  peculiar  customs.  The  films  were 
taken  exclusively  for  The  Prizma,  Inc. 

Dr.  Salisbury  had  the  good  fortune  to 
be  in  Pekin  at  the  time  of  the  recent 
uprising.  Concerning  this  he  cabled  Carl 
H.  Pierce  recently:  "I  have  the  only 
camera  here.  Have  fine  close-ups  of  the 
fighting  and  bursting  shells.  Large  foot- 
age. My  camera  is  the  only  one  in  Pekin 
during  all  the  trouble  and  I  have  taken 
several  thousand  feet  and  am  still  taking. 
It  is  all  in  color.  Taken  for  The  Prizma, 
Inc." 

It  is  said  this  is  the  first  time  in  history 
that  a  revolution  in  China  or  in  any  other 
country  has  been  taken  in  color  and  the 
Prizma  concern  is  enthusiastically  await- 
ing Dr.  Salisbury's  arrival,  because  it  is 
expected  that  these  views  of  bursting 
shells  and  other  battle  scenes  will  give 
Americans  and  the  public  at  large  a  bet- 


ter idea  of  actual  fighting  conditions  as 
they  exist  than  anything  yet  offered  on 
the  screen. 

In  the  letter  just  received,  telling  of 
his  departure  from  the  Orient,  Dr.  Salis- 
bury adds:  "I  am  enclosing  some  pic- 
tures I  have  taken  with  a  small  Graflex. 
I  believe  no  one  else  ever  took  or  cared 
to  take  the  chances  I  have  to  obtain  these 
pictures,  and  you  can  bet  that  this  lot  of 
moving  picture  material  from  the  front 
will  be  the  finest  lot  ever  taken  in  a  battle 
field.  I  hope  to  see  some  trouble  tomor- 
row, as  the  approaching  Republican 
troops  are  just  outside  of  the  wall  and 
say  they  are  coming  in  tomorrow. 

"I  am  sending  these  by  a  special 
courier  to  Tinsin  so  that  they  can  reach 
you  promptly." 


EXHIBITORS  HERALD 


35 


GENERAL 


"The  House  of  Mystery" — September 
:i  (two-reel  Selig  drama,  with  Thomas 
Carrigan  and  Adrienne  Kroell). — The 
president  of  the  Northwood  bank  has 
misused  the  funds  entrusted  to  him,  and 
as  a  means  of  escape  he  takes  a  journey. 
When  he  does  not  return  he  is  believed 
dead.  Immediately  thereafter  his  home 
becomes  the  house  of  mystery.  Foot- 
steps and  constant  rustling  is  heard. 
The  banker's  son  and  the  widow's 
daughter,  in  love,  investigate  the  house, 
but  can  find  nothing.  One  day  the 
widow  discovers  a  secret  chamber  in 
which  a  masked  man  is  hiding.  A  strug- 
gle ensues  and  the  son  and  daughter  in- 
vestigate. The  mask  torn  off  reveals  the 
missing  banker,  who  has  hidden  to  avoid 
punishment.  The  son  promises  to  make 
good  his  father's  defalcations  and  so 
does  not  lose  the  heart  and  hand  of  the 
girl  he  loves. 

"The  Convert  of  the  North" — Septem- 
ber 8  (one-reel  Selig  drama,  with  Bessie 
Eyton). — Lucette  and  Pierre  are  un- 
happy in  their  married  life  because 
Pierre  drinks  to  excess.  The  only  hap- 
piness Lucette  knows  is  her  love  for  her 
son.  Unable  to  stand  the  strain,  she 
leaves  Pierre  and  her  boy.  The  boy  is 
badly  bitten  by  wolves  and  for  the  first 
time  Pierre  realizes  what  Lucette  means 
to  him.  He  tenderly  nurses  the  boy  back 
to  health  and  then  goes  in  search  of 
Lucette.    They  are  happily  reunited. 


UNIVERSAL 


"Backward  Sons  and  Forward  Daugh- 
ters"— September  3  (two-reel  L-Ko  com- 
edy with  Bill  Bevan). — In  order  to  rid 
themselves  of  a  mortgage  held  by  the 
not  too  handsome  Lucille,  the  Bevans 
plan  that  their  son  Billy  shall  wed  the 
heiress.  But  Billy  has  other  plans.  He 
goes  away  to  the  city  and  their  meets  the 
ideal  of  his  dreams.  Lucille  comes  to 
the  city  in  search  of  Billy,  and  when  she 
penetrates  his  disguise  she  rushes  to  his 
unwilling  arms.  A  battle  ensues  at 
which  Lucille  is  vanquished.  Billy  takes 
his  sweetheart  into  his  arms,  and  after 
they  are  married  he  takes  her  home  to 
his  parents.  The  mortgage  is  lifted  and 
Lucille  takes  courage  in  the  smiles  of  a 
lean  lodger. 

"The  Flaming  Meteor" — September  3 
(Episode  11  "The  Gray  Ghost,"  with 
Priscilla  Dean,  Emory  Johnson  and 
Harry  Carter). — Hildreth  and  Marco  are 


endeavoring  to  escape  when  they  are  con- 
fronted by  three  figures,  who  seem  to  be 
embodied  in  metal  cases.  Thin  streams 
of  vapor  pouring  from  their  mouths  warn 
the  fleeing  men  that  poisonous  bombs  are 
being  used.  Every  means  of  escape  is 
cut  off  by  the  three  figures.  The  sky 
darkens,  a  terrific  crash  is  heard,  and  a 
huge  meteor  falls  to  the  ground  crushing 
the  three  figures.  The  maid  of  Morn 
Light,  jealous  of  the  Gray  Ghost's  atten- 
tions to  the  musical  star,  endeavors  to 
kill  him,  but  is  prevented  from  so  doing 
bv  his  henchmen.  The  Gray  Ghost  again 
gets  the  star  into  his  power,  and  he  is 
about  to  take  a  ring  from  her  when  the 
maid  covers  him  with  a  revolver. 

"From  Cactus  to  Kale" — September  10 
(two-reel  L-Ko  comedy  with  Gladys 
Varden). — Walter,  sweetheart  of  Gladys, 
is  kidnaped  and  taken  to  the  city  by  two 
crooks.  Gladys  has  protested  very 
strongly  against  taking  Walter  away, 
and  when  she  learns  his  fate  she  imme- 
diately goes  to  the  city  to  rescue  him. 
A  lively  chase  ensues  and  after  knock- 
ing down  buildings  and  many  other 
things,  they  land  in  the  middle  of  the 
ocean,  where  the  lovers  are  reunited. 

"The  Boulevard  Speed  Hounds" — Sep- 
tember 10  (one-reel  Nestor  comedy  with 
Eddie  Lyons  and  Lee  Moran). — Syx  and 
Ryde  go  for  a  ride,  are  caught  speeding 
and  placed  under  arrest.  Syx  explains 
that  Ryde  is  a  physician,  that  friend  wife 
is  ill  and  that  haste  is  necessary.  The 
officer  demands  to  see  the  wife,  so  Ryde 
dons  Mrs.  Syx's  garments  and  goes  to 
bed.  The  officer  is  satisfied,  but  becomes 
suspicious.  He  returns  for  the  wife's 
signature.  By  this  time  Ryde  has  as- 
sumed his  own  clothes.  He  gets  his  fian- 
cee to  pose  as  Mrs.  Syx.  Then  the  ab- 
sent Mrs.  Syx  returns.  They  endeavor 
to  hide  the  girl,  but  Mrs.  Syx  comes  upon 
her,  finds  her  to  be  an  old  girl  friend, 
and  all  is  well. 

"The  Perilous  Leap" — September  11 
(three-reel  Gold  Seal  drama  with  Val 
Paul). — Dad  Shannon,  believing  everyone 
to  be  as  honest  as  himself,  allows  Joe 
Mead  to  store  some  opium  in  his  barns 
because  Mead  has  led  Shannon  to  believe 
that  it  is  quick  silver  for  government  use. 
Xed,  a  secret  service  man,  makes  the  ac- 
quaintance of  Effie,  Shannon's  daughter, 
and  Effie  tells  Ned  about  Mead.  Ned  in- 
vestigates and  finds  the  opium  in  Shan- 
non's barn.  Ned  demands  an  explanation 
and  after  Shannon  has  told  him  all, 
Shannon  and  Ned  set  out  to  canture  the 
outlaws.  Pete  Larkin,  one  of  the  gang, 
gets  the  opium  to  the  freight  yards  and 
loads  it  onto  a  car.  Ned  attacks  him,  but 
a  Chinaman  interferes  and  Ned  is  thrown 
into  the  car,  where  a  terrific  struggle 
takes  place.  Effie.  seeing-  this,  swings 
onto  a  train,  followed  bv  Pete.  The  two 
struggle  on  the  top  of  the  car  and  Effie 
endep"nrs  to  escape.  Ned  overpowers 
the  Chinaman  and  gets  on  top  of  the 
tram.  He  comes  to  the  rescue  of  Effie 
just  in  time.  Pete  is  thrown  from  the 
car  and  with  his  confess'""  Shannon  is 
exonerated  and  Ned  and  Effie  wed. 


"To  the  Highest  Bidder" — September 
13  (two-reel  with  Mary  Fuller). — When 
Rose's  father  gives  her  a  check  for  five 
hundred  dollars  as  a  wedding  gift,  she 
takes  the  money  and  goes  to  the  city 
and  her  friend  Esther.  She  arrives  in 
the  midst  of  a  party  and  soon  is  the  cen- 
ter of  attraction.  After  a  life  of  gaiety 
she  finds  her  funds  low  and  declares  that 
she  will  sell  herself  to  the  highest  bidder. 
Her  farmer-sweetheart  has  struck  a  rich 
mine  on  his  farm  and  becomes  wealthy. 
He  goes  to  the  city,  learns  of  Rose's  de- 
cision and  remonstrates  with  her  to  no 
avail.  The  day  of  the  auction  arrives 
and  many  tempting  bids  are  made  for 
the  hand  of  Rose,  but  a  letter  of  forgive- 
ness from  her  father  proves  to  be  the 
highest  bid.  When  she  arrives  home,  she 
and  Robert  are  reunited. 


"Short  Skirts  and  Deep  Water" — Sep- 
tember 13  (one-reel  Joker  comedy  with 
Gale  Henry). — The  president  of  the  Anti- 
Sin  League  persuades  the  police  judge  to 
pass  an  ordinance  forbidding  the  wear- 
ing of  short-skirt  bathing  suits.  The 
deacon  is  sent  out  to  get  evidence  and 
when  the  president  sees  him  she  decides 
to  cure  him.  She  dons  a  long  skirt  suit, 
and  wearing  a  veil  lures  the  deacon.  The 
yarn  with  which  her  suit  is  knitted  be- 
gins to  unravel  and  by  the  time  she 
reaches  a  deserted  island  with  the  dea- 
con her  skirt  is  very  short.  A  police 
boat,  searching  for  violators  of  the  new 
ordinance,  find  the  president  and  arrest 
her.  The  deacon  is  left  stranded  on  the 
deserted  island.  In  jail  the  president 
thinks  of  the  poor  deacon,  escapes  and 
arrives  at  the  island  in  time  to  save  him. 

Universal  Screen  Magazine  No.  36 — 

September  14. — Inland  seabirds  and  myr- 
iads of  sea  fowl  living  on  Bird  Island  in 
the  center  of  the  great  Salt  Lake.  The 
making  of  butter  from  the  separat'on  of 
the  milk  and  cream  to  the  moulding 
into  one-pound  prints.  Better  babies. 
The  manufacture  of  shrapnel  and  other 
ammunition. 



"In  the  Clutches  of  Milk" — September 
14  (one-reel  Victor  comedy  w'th  Max 
Asher). — Max  will  not  allow  Dick  to 
marry  his  niece.  Dick  threatens  to  kill 
himself  and  rushes  to  the  drug  store  for 
some  poison.  He  returns  with  the  bottle 
and  shows  it  to  his  girl.  She  shows  it  to 
her  uncle,  then  tears  off  the  label  and 
hides  the  bottle.  The  uncle,  very  much 
intoxicated,  comes  across  the  bottle  and 
takes  a  drink.  H's  niece  tells  him  he  has 
taken  poison.  Followed  by  a  crowd,  he 
rushes  to  a  doctor's  house.  Just  as  the 
doctor  prepares  to  use  the  stomach  pump 
the  druggist  rushes  in  to  tell  them  that 
the  bottle  did  not  contain  poison. 

"Nearly  a  Queen" — September  15  (one- 
reel  Joker  comedv  with  Gale  Henrv). — 
In  childhood  Belinda  is  washed  .ashore 
after  a  terrible  storm  and  so  knows  noth- 
ing of  her  parents.  When  a  stranger 
comes  to  the  town  and  tells  her  she  is  a 
Princess,  Belinda  begins  to  put  on,  airs. 
She  prepares  to  go  to  her  throne  with 


36 


EXHIBITORS  HERALD 


the  strangers.  In  midsea  Belinda  is  tied 
in  a  sack  and  thrown  into  the  water. 
Felix,  her  sweetheart,  rescues  her.  She 
again  is  captured  and  put  into  a  burning 
shack.  Felix  cannot  rescue  her  because 
he  is  held  by  the  strangers.  His  dog 
rescues  him.  Coming  to  the  shack,  he 
finds  it  in  ruins.  Digging  through  the 
embers  he  finds  Belinda  unharmed. 
When  the  asylum  attendants  come  after 
their  charges  Belinda  is  made  the  laugh- 
ing stock  of  the  village.  But  Felix  gets 
busy  and  they  are  reunited. 


"The  Texas  Sphinx" — September  15 
(two-reel  Bison  drama  with  Harry 
Carey). — Lonagan  arrives  in  Maverick 
where  he  meets  Elsie,  daughter  of  Mc- 
Gibben,  and  when  Lonagan  becomes  at- 
tentive to  Elsie  her  father  favors  the 
suit.  Jim  Cranman  arrives  in  the  town 
and  when  Elsie  meets  him  she  becomes 
'very  much  interested  in  him.  The  sher- 
iff suspects  Cranman  of  being  a  thief, 
and  urged  on  by  Lonagan,  Cranman  is 
placed  under  arrest.  Bob  Giles,  partner 
of  Cranman,  arrives  in  the  town  and  he 
too  is  placed  under  arrest  by  the  sheriff. 
However,  Giles  is  too  quick.  He  covers 
the  sheriff  and  Lonagan  with  guns  and 
forces  them  into  the  jail  where  he  proves 
that  Lonagan  is  a  hunted  and  notorius 
crook.  Cranman  and  Giles  prove  to  be 
detectives. 


"The  Spindle  of  Life" — September  IT 
(five-reel  Butterfly  drama  with  Neva 
Gerber). — Mrs.  Harrison  does  not  ap- 
prove of  her  daughter  Gladsome's  friends 
and  locks  her  up  in  her  room.  Gladsome 
manages  to  escape  and  strolling  along 
the  beach  in  oilskins  she  meets  Carter, 
a  wealthy  financier.  Neither  knows  the 
other's  identity,  but  when  Vincent  Brad- 
shaw  passes  along,  Gladsome  confides  to 
Carter  that  she  has  to  marry  him.  Car- 
ter asks  her  to  marry  him  and  she  con- 
sents. Carter  is  called  back  to  the  city 
where  he  finds  the  elder  Bradshaw  has 
invested  some  of  Mrs.  Harrison's  money 
unwisely.  He  turns  the  market  and  ruins 
Bradshaw.  Bradshaw  is  very  anxious 
that  the  wedding  take  place  immediately. 
Carter  returns  and  Gladsome  tells  him 
that  if  they  are  to  marry  they  will  have 
to  hurry  as  that  evening  her  engage- 
ment to  Vincent  is  to  be  announced. 
When  Mrs.  Harrison  comes  up  to  the 


room  to  find  why  her  daughter  does  not 
come  to  dinner,  she  is  surprised  to  find 
Carter  there.  Explanations  are  made 
and  the  Bradshaws  make  a  hasty  exit. 

"The  Pullman  Mystery" — September  18 
(three-reel  Gold  Seal  drama  with  Fred- 
erick Montague). — When  Paul  Dustin  is 
called  a  traitor  by  his  employer,  Robert 
Cheney,  a  struggle  ensues  and  shortly 
thereafter  Cheney  drops  to  the  floor  dead. 
Paul  is  accused  of  the  murder,  but  he 
escapes  and  jumps  onto  a  fast  speeding 
train.  Opening  the  door  he  finds  the 
dead  body  of  Kenneth  Post.  Paul  re- 
moves his  clothes  and  assumes  the  name 
and  character  of  Post.  He  arrives  at  the 
home  of  Thomas  Crallen,  becomes  a 
member  of  his  firm  and  before  long  he 
is  in  love  with  Lucille  Crallen.  Drake 
Dunn  has  been  made  factory  superintend- 
ent and  he  and  Kathleen  are  married,  but 
when  Drake  meets  Lucille  he  neglects 
his  wife.  Hardy,  who  also  loved  Kath- 
leen, breaks  into  the  home  one  night  to 
kill  Drake,  because  of  his  ill-treatment 
of  Kathleen.  He  wounds  Drake  slightly 
and  then  kills  himself.  Before  he  passes 
away  he  confesses  to  the  murder  of  Che- 
ney. With  his  name  cleared,  Paul  con- 
fesses his  duplicity  and  he  and  Lucille  are 
married.  The  tender  nursing  of  his 
wound  brings  back  Drake's  love  for 
Kathleen. 

"Welcome  Home" — September  18  (one- 
reel  Nestor  comedy  with  Eddie  Lyons 
and  Lee  Moran). — Eddie  writes  his  wife 
that  he  is  coming  home  and  that  she 
meet  him  and  then  forgets  to  mail  the 
letter.  Arriving  at  the  station  and  find- 
ing no  one  there  he  goes  to  his  home. 
Finding  the  back  door  unlocked  he  locks 
it  and  goes  upstairs.  Lee,  a  bum,  has 
got  into  the  house  and  finding  Eddie's 
clothes  he  dons  them  and  goes  out.  An 
officer  coming  along  arrests  him.  Edith 
coming  home  and  hearing  somebody  up- 
stairs calls  an  officer,  believing  it  to  be  a 
burglar.  Eddie,  too,  is  arrested  and  taken 
to  jail.  Edith,  finding  Eddie's  grips, 
comes  in  search  of  him  and  with  a  bet- 
ter-late-than-never  exclamation,  Eddie 
rushes  to  Edith's  arms. 

"A  Prairie  Chicken" — September  19 
(two-reel  L-Ko  comedy  with  Merta  Ster- 
ling).— Merta  comes  to  visit  her  aunt  and 
cousins  in  the  East.  She  insists  on  wear- 
ing her  guns  and  sleeping  on  the  floor, 
and  her  Eastern  relatives  are  shocked. 
However,  Al,  the  son,  becomes  attached 
to  the  girl.  Count  Notta  A  Cent  is  plan- 
ning to  kidnap  Kathleen,  the  daughter. 
Alert  sees  this  from  her  window,  jumps 
down  onto  her  horse  and  succeeds  in 
rescuing  Kathleen.  The  aunt  no  longer 
refuses  to  give  the  young  couple  her 
blessing  and  the  engagement  is  an- 
nounced. The  aunt  finds  some  of  the 
servants  robbing  her  safe.  Merta  starts 
out  after  the  escaping  thieves,  rescues  the 
jewels  and  sends  the  men  to  a  watery 
grave. 

"The  Right  Man" — September  20  (two- 
reel  J.  Warren  Kerrigan  feature). — Frank 
Case,  cashier,  and  Morgan  Green,  teller, 
both  love  Lillian  Manley,  daughter  of 
the  bank  president.  When  Frank  finds 
that  Morgan  is  gaining  the  upper  hand, 
he  tampers  with  some  notes  and  leaves 
evidence  that  will  prove  Morgan  guilty. 
Morgan  is  discharged  and  goes  to  a. 
ranch.  Frank  assists  Manley  in  increas- 
ing the  capital  of  his  bank  and  Manley 
persuades  Lillian  to  marry  Frank,  al- 
though she  loves  Morgan.    Fred,  a  mes- 


senger in  the  same  bank,  knows  of 
Frank's  act  and  tells  Morgan  of  it  just 
three  hours  before  the  wedding  of  Frank 
and  Lillian  is  to  take  place.  They  rush 
on  to  the  Manley  home  and  arrive  just 
in  time  to  stop  the  wedding.  And  a  few 
minutes  after  Morgan  and  Lillian  are 
married. 

"Hawaiian  Nuts" — September  20  (one- 
reel  Joker  comedy  with  Gale  Henry). — 
The  chief  of  the  Blackhanders  loves  a 
beautiful  young  lady  who  is  fond  of  Pro- 
fessor Jasbo.  He  comes  across  Happy 
Unlucky,  and  because  of  his  extreme 
homeliness  invites  him  to  join  the  band. 
Happy  Unlucky  joins  the  band  and  his 
first  commission  is  to  take  a  loaded  uke- 
lele  to  the  young  lady.  By  mistake  he 
brings  back  the  loaded  one  to  his  chief, 
the  chief  starts  to  play  and  immediately 
the  whole  gang  goes  up  in  smoke. 

"Marathon  Maniacs" — September  21 
(one-reel  Victor  comedy  with  Max  Ash- 
er). — Max  and  Whiskers  both  love  Pearl 
and  both  endeavor  to  win  the  coming 
Marathon  race.  Each  plans  to  play  a 
trick  on  the  other,  so  Max  plans  an  auto- 
mobile in  the  way  of  Whiskers  and  Whis- 
kers plants  a  horse  in  the  way  of  Max. 
The  race  is  on,  and  as  each  comes  upon 
the  barriers  they  evade  them  and  at  the 
same  time  they  dash  up  to  the  tape. 
But  by  feebly  crawling  under  the  tape. 
Whiskers  wins. 

Universal  Screen  Magazine,  No.  37 — 

September  21. — Fashions  in  aviation 
suits.  The  making  of  armadillo  baskets. 
Better  babies.    Miracles  in  mud. 

"Circus  Sarah" — September  22  (one- 
reel  Joker  comedy  with  Gale  Henry). — 
Sarah  believes  that  she  can  be  a  bare- 
back performer  if  given  the  chance.  As 
she  stands  watching  the  circus  parade, 
Rudolph  Ringtail,  owner  of  the  circus, 
sees  her  put  a  lump  of  bills  into  her 
stocking  and  immediately  makes  plans. 
As  he  approaches,  Sarah  faints  and  falls 
right  into  his  arms.  She  answers  yes  to 
his  unasked  question,  and  a  minister  be- 
ing convenient  they  are  married.  Ru- 
dolph asks  her  for  the  money  and  she 
informs  him  that  she  has  spent  it  all. 
Rudolph  goes  mad. 

"The  Last  of  the  Night  Raiders" — Sep- 
tember 22  (two-reel  Bison  drama  with 
Eileen  Sedgwick). — The  night  Ted  and 
Sue  become  engaged  their  fathers  quarrel 
and  each  is  forbidden  to  see  the  other. 
Sue's  father  joins  the  band  of  night  raid- 
ers while  Ted's  father  is  forced  to  round 
him  up  with  the  rest  of  the  raiders.  In 
the  evening  Sue's  mother  is  taken  sick 
and  the  doctor  demands  that  Jim  be  sent 
for.  Ted,  who  is  visiting  with  Sue, 
starts  off  to  get  Jim.  Bob  permits  Jim 
to  go  back  and  Black  takes  Ted  pris- 
oner. Black  is  appointed  to  blow  up  the 
warehouse  and  then  the  raiders  are  to 
escape.  Black  puts  the  bomb  near  the 
shack  where  Ted  is  located  and  after 


EXHIBITORS  HERALD 


37 


the  explosion  a  search  is  made  for  Ted. 
A  body  is  found  and  it  is  believed  to  be 
the  body  of  Ted.  When  Jim  and  Bob 
reach  home  they  are  surprised  to  find 
Ted  at  the  bedside  of  Mrs.  Hoyle.  Ted 
explains  that  it  must  be  Black's  body,  as 
he  and  Black  had  a  fight  over  Sue  and 
Tlack  was  defeated. 

FOX 


"When  False  Tongues  Speak" — Sep- 
tember 8  (five-reel  Fox  drama,  with  Vir- 
ginia Pearson). — Fred  Walton  is  slain  in 
his  own  home,  but  it  is  impossible  to 
find  the  guilty  person.  At  the  time  of 
the  murder  there  were  in  the  home  Mary 
Walton,  his  estranged  wife;  Piatt  Sin- 
clair, the  lawyer  who  is  to  handle  the 
divorce  proceedings;  Helen  Lee,  a  young 
artist  with  whom  Walton  was  infatuated; 
Eric  Mann,  a  young  reporter,  rapidly 
falling  in  love  with  Mrs.  Walton,  and 
Jimmy  Hope,  a  burglar  paying  a  pro- 
fessional visit  to  the  Walton  home. 


PARAMOUNT 


"Camping" — September  10  (one-reel 
Klever  comedy,  with  Victor  Moore). — 
Vic  and  his  family  decide  to  go  camping. 
They  pack  the  necessary  camping  things 
in  his  Ford  and  start  off.  A  tent  is 
erected  and  a  trench  built  around  it. 
That  night,  when  the  family  sleeps,  it 
begins  to  rain  harder  than  it  ever  did 
before.  The  trench  has  been  constructed 
the  wrong  way  and  the  water  all  runs 
into  the  tent.  Then  a  strong  gale  blows 
away  the  tent — and  the  family  is  left 
standing  in  the  rain.  Vic  and  his  family 
crawl  under  the  Ford  and  manage  to 
keep  dry. 


TRIANGLE 

"Mountain  Dew" — September  16  (five- 
reel  drama  with  Margery  Wilson). — J. 
Hamilton  Vance,  a  magazine  writer, 
takes  a  trip  through  Kentucky,  and  is 
about  to  leave,  when  he  meets  Roxie 
Bradley,  daughter  of  the  squire.  He  de- 
termines to  stay,  and  when  he  learns 
that  the  town  is  in  need  of  a  school 
teacher  he  secures  the  position.  Some 
of  the  men  endeavor  to  incite  the  neigh- 
borhood against  him  by  saying  he  is  a 
federal  agent,  but  the  squire  champions 
him,  only  to  turn  against  him  when  he 


learns  that  Vance  is  teaching  Roxie  to 
read.  Roxie  and  Vance  are  married  and 
then  he  is  again  accused  of  being  a  fed- 
eral agent,  but  he  informs  them  that  he 
is  a  moonshiner,  since  he  is  one  of  the 
family. 

"Flying  in  Colors" — September  23 
(five-reel  drama,  with  William  Des- 
mond).— Brent  Brewster,  a  young  ath- 
lete, is  turned  away  from  his  cousin's 
home  by  his  cousin.  As  a  last  resort  he 
applies  to  his  friend,  Jimmy  McMahon, 
head  of  a  detective  agency.  On  his  looks 
Jimmy  makes  Brewster  a  detective. 
They  become  guests  at  the  Lansing 
home  and  are  able  to  capture  Drake,  a 
notorious  gentleman  burglar  who  has 
long  been  sought  for  by  the  police.  Dur- 
ing his  stay  at  the  Lansing  home  Brew- 
ster has  become  attached  to  Mrs.  Lan- 
sing's sister,  Anne,  but  considers  the 
case  hopeless  when  he  learns  how  much 
money  Anne  is  worth.  However,  the 
death  of  Brewster's  cousin  gives  him  the 
required  amount  and  Anne  and  Brew- 
ster pledge  their  troth. 


THREE  NEW  UNITS 
WILL  BE  ADDED  TO 
PARALTA  AT  COAST 


Carl  Anderson,  president  of  Paralta 
Plays,  Inc.,  and  S.  A.  Lynch,  president 
of  the  Triangle  Distributing  Corporation, 
have  made  a  flying  trip  to  Los  Angeles, 
inspecting  the  producing  studios  allied 
with  their  interests.  Mr.  Anderson  will 
shortly  organize  three  additional  produc- 
ing units  under  Paralta  direction  to  bring 
the  Paralta  studios  at  Hollywood  up  to 
their  capacity  limit. 


NEW  ALICE  BRADY  FILM 

RETITLED  FROM  "REFUGEE" 

TO  "MAID  OF  BELGIUM" 


A  recently  completed  Alice  Brady 
photoplay  for  World  Pictures  now  is 
called  "A  Maid  of  Belgium"  instead  of 
"The  Refugee,"  as  it  was  at  first  titled. 
The  scene  is  laid  in  the  Belgian  mon- 
archy at  the  present  time. 


WORLD  PICTURES  FINISHES  FILM  PLAYS 

FOR  ISSUANCE  BEYOND  FIRST  OF  1918 


List  of  Production  with  Big  Stars  Insures  Exhibitor  a  Definite  Program 
for  Twenty-one  Weeks;  Biggest  Number  of  Advance  Material 
Made  by  Single  Producer 


World  Pictures  Brady-Made  now  are 
completed  for  publication  far  beyond  the 
beginning  of  1918.  This  is  the  result  of 
steady  accumulation  in  following  out  the 
policy  long  ago  established  by  Director- 
General  William  A.  Brady,  under  which 
the  rate  of  manufacture  has  been  consid- 
erably in  excess  of  the  volume  of  issue. 

The  outcome  has  been  brought  about 
not  by  speeding  up  the  making  of  each 
picture — which  might  have  affected  the 
quality  of  the  product  to  some  extent — 
but  by  increasing  the  number  of  plays 
simultaneously  in  process  of  production. 
For  months  the  World  studio  and  out- 
door stage  at  Fort  Lee  have  been  oc- 
cupied constantly  by  at  least  six  work- 
ing photoplay  companies  all  the  time. 

The  situation  thus  developed  places 
World  Pictures  in  a  very  advantageous 
position.  It  enables  the  director-gen- 
eral to  correct  any  minor  defects  that 
may  come  to  notice  on  repeated  private 
showings  of  a  given  picture,  permits  of 
a  complete  shift  of  publications  when- 
ever a  particularly  timely  play  comes 
along,  as  for  instance  "Rasputin,  the 
Black  Monk,"  and  supplies  a  constantly 
swelling  list  of  tangible  assets. 

Films  for  Twenty-one  Weeks 

Following  are  the  World  Pictures 
Brady-Made,  in  the  order  of  their  pub- 
lication up  to  and  including  the  week  of 
February  11  of  next  year: 

September  24,  Ethel  Clayton  in  "The 
Woman  Beneath";  October  1,  Lew  Fields 
and  Madge  Evans  in  "The  Corner  Gro- 
cer"; October  8,  all  star  cast,  headed  by 
Montagu  Love,  June  Elvidge,  Arthur 
Ashley,  Julia  Dean,  Henry  Hull,  Irving 
Cummings  and  Hubert  Wilke  in  "Ras- 
putin, the  Black  Monk";  October  15. 
Carlyle    Blackwell,    Madge    Evans  and 


Evelyn  Greeley  in  "The  Burglar";  Octo- 
ber 22,  Alice  Brady  in  "The  Maid  of 
Belgium";  October  29,  June  Elvidge  and 
Arthur  Ashley  in  "Shall  We  Forgive 
Her";  November  5,  Ethel  Clayton  in 
"The  Dormant  Power";  November  12, 
Madge  Evans  in  "The  Little  Patriot"; 
November  19,  Carlyle  Blackwell  and 
Evelyn  Greeley  in  "The  Good  for  Noth- 
ing"; November  26,  Kitty  Gordon  in 
"Her  Hour";  December  3,  June  Elvidge 
and  Arthur  Ashley  in  "A  Creole's  Re- 
venge"; December  10,  Montagu  Love  in 
"The  Beast";  December  17,  Ethel  Clay- 
ton in  "Easy  Money";  December  24,  Car- 
lyle Blackwell  and  Evelyn  Greeley  in 
"The  Ladder  of  Fame":  December  31, 
Kitty  Gordon  in  "The  Divine  Sacrifice"; 
January  7,  June  Elvidge  in  "The  Way  of 
the  Strong";  January  14,  Alice  Brady  in 
"The  Spurs  of  Sybil";  January  21,  Madge 
Evans  in  "True  Blue";  January  28,  Ethel 
Clayton  in  "Stolen  Hours";  February  4, 
Carlyle  Blackwell  and  Evelyn  Greeley 
in  "Almost  a  King";  February  11,  Kitty 
Gordon  in  "Making  a  Man  Pay." 

Greatest  Advance  Outlay 

This  list  insures  a  definite  program 
for  twenty-one  weeks,  which  is  said  in 
the  offices  of  World  Pictures  to  embrace 
a  much  greater  number  of  films  than 
were  ever  made  in  advance  by  any  other 
picture  producing  company. 


38 


EXHIBITORS  HERALD 


CANADIAN  FILM  NEWS 


A  fire  which  ravaged  the  business  sec- 
tion of  Estuary,  Sask.,  recently,  also  de- 
stroyed the  new  Sunset  Theatre,  caus- 
ing a  total  loss  of  $30,000.  This  theatre 
was  opened  only  five  weeks  before  the 
fire  broke  out.  A  new  theatre  is  now 
in  the  course  of  erection  and  the  pro- 
prietors can  be  commended  on  their  en- 
terprise in  going  ahead  with  this  work 
in  the  face  of  such  complete  loss. 


The  Globe  Theatre,  Portage  Ave., 
Winnipeg,  formerly  managed  by  Geo. 
H.  Banister,  is  being  taken  over  by  Mr. 
Graham,  proprietor  of  the  Classic  Thea- 
tre, Winnipeg.  Mr.  Graham  is  spending 
a  considerable  amount  of  money  in  re- 
modeling the  theatre  and  has  changed  the 
name  from  the  Globe  to  the  Avenue. 

Guelph,  Ont.,  is  to  have  another  the- 
atre. The  new  theatre  will  seat  about 
900  persons  and  is  of  modern  structure. 
It  will  be  opened  some  time  in  Sep- 
tember. 


The  Windsor  Theatre,  Windsor,  Ont.. 
which  was  recently  destroyed  by  fire, 
has  been  repaired  and  opened  Septem- 
ber 1. 


F.  G.  Walkley,  western  manager  for 
the  Canadian  Universal  Film  Co.,  has 
returned  West,  after  having  made  ar- 
rangements for  the  handling  of  the  Fall 
and  Winter  business  in  the  West.  Mr. 
Walkley  will  stop  off  at  W  innipeg  on 
his  way  through.  His  headquarters  are 
at  Calgary,  Alta. 


State  rights  Features  of  Canada  an- 
nounce that  Mr.  J.  Belmont  will  rep- 
resent that  company  in  the  western  ter- 
ritorv. 


"Come  Through,"  featuring  Herbert 
Rawlinson,  is  going  strong  in  Canada. 
Shea's  Hippodrome  Theatre,  Toronto, 
has  booked  this  attraction  for  week  of 


September  24.  Some  splendid  bookings 
have  also  been  made  in  other  parts  of 
Ontario. 


The  Bluebird  Special  "Mother  o' 
Mine"  is  booked  solid  in  Ontario  until 
Xmas.  Day  Manager  McKenny,  of  the 
Bluebird  Photoplays,  Toronto,  has 
worked  hard  to  put  this  splendid  pic- 
ture across  big  in  his  territory,  and  the 
results  he  has  achieved  in  the  past  two 
weeks  are  very  gratifying.  This  Blue- 
bird, wherever  it  has  been  shown,  has 
drawn  great  business  and  brought  forth 
words  of  praise  from  theatregoers 
everywhere. 


Claire  Haeue,  general  manager  of  the 
Canadian  Universal  Film  Co.,  Ltd.,  left 
Toronto  Tuesday,  September  4,  to  at- 
tend the  convention  of  the  Motion  Pic- 
ture Exhibitors'  League  of  the  Maritime 
Provinces,  which  opened  in  St.  John. 
X.  B..  September  9.  Mr.  Hague  will 
spend  a  few  days  at  the  Montreal  branch 
of  the  Canadian  Universal  Film  Co. 


Toronto,  Ont. — Upon  the  completion 
of  the  first  year's  operation  of  the  Re- 
gent Theatre,  Toronto,  on  September  1, 
Manager  Roland  Roberts  announced  a 
new  policy  for  the  big  downtown  house. 
One  of  the  principal  features  is  the  ad- 
vance in  prices,  which  are  as  follows: 
At  evening  performance  the  new  price 
will  be  35c,  instead  of  25c,  for  the 
ground  floor,  and  admissions  to  the  mez- 
zanine floor  are  25c  and  lac.  Matinee 
prices,  except  on  Saturdays  and  holi- 
days, are  15c  and  10c,  and  on  the  spe- 
cial days  the  matinee  prices  are  25c  and 
15c.  Reserved  loge  chairs  at  evening 
performances  are  50c. 

The  new  programme  includes  a  sym- 
phony concert  every  afternoon  for  half 
an  hour,  starting  at  4:15,  and  a  solo 
number  at  every  performance  by  a  spe- 
cial artist..  Manager  Roberts  also  states 
that  he  will  insist  on  absolutely  first  run 
pictures,  simultaneously  with  New  York 
dates  whenever  possible. 


Montreal,  Que. — A  third  salesman  has 
been  added  to  the  staff  of  the  Montreal 
K-E-S-E  office  in  the  person  of  Bert  Ma- 
son, who  was  formerly  associated  with 
the  Mutual  branch  in  Montreal.  The 
other  outside  men  under  Manager  Ar- 
thur Reddy  are  Arthur  Larent  and  Phil 
Magher.  It  is  announced  that  the 
K-E-S-E  in  Montreal  is  now  running 
seventeen  reels  per  week. 


Montreal,  Que. — A  gold  ring  being 
exhibited  in  a  glass  show  case  in  front 
of  the  Mount  Royal  Theatre,  Montreal, 
was  stolen  as  mysteriously  as  it  disap- 
peared in  the  Pathe  serial,  "The  Fatal 
Ring."  The  management  offered  a  re- 
ward of  $10  and  advertised  extensively 
that  it  had  been  lost.  The  advertise- 
ment secured  through  this  theft  was 
worth  far  more  than  the  value  of  the 
original  ornament. 


Toronto,  Ont. — The  operator  of  the 
Bonita  Theatre,  Toronto,  was  rewinding 
a  reel,  when  an  explosion  occurred 
which  partially  destroyed  the  theatre  on 
Saturday  afternoon,  September  1,  during 
the  matinee  performance.  The  audience 
escaped  quickly  and  without  mishap 
through  the  various  exits.  However, 
G.  T.  McXally,  the  proprietor,  was  pain- 
fully burned  about  the  hands  and  face 
when  he  attempted  to  extinguish  the 
blaze.  The  feature  destroyed  was  Clara 
Kimball  Young's  "The  Price  She  Paid." 
The  loss  to  the  building  amounted  to 
$400. 


Calgary.  Alta.,  had  "Gray  Ghost  Days" 
on  Friday  and  Saturday,  August  31  and 
September  1,  when  the  first  episode  of 
the  Universal  serial  was  presented  at 
the  Princess  Theatre.  One  of  the  stunts 
arranged  by  the  management  was  the 
distribution  of  street  car  tickets,  good 
for  ninety  minute  rides  on  a  special 
scenic  trolley,  to  the  first  125  children 
who  purchased  admission  tickets  after 
4  p.  m..  and  a  similar  number  who 
bought  admission  tickets  at  the  box  of- 
fice after  T  p.  m.  on  the  same  day,  Fri- 
day. There  were  more  children  in  line 
before  the  appointed  hour  each  time 
than  there  were  trolley  tickets.  The 
children  were  given  their  rides  on  the 
Saturday  morning  and  the  sight-seeing 
car  carried  banners  advertising  the  first 
episode  of  the  serial.  The  children  made 
all  the  noise  necessary  to  attract  at- 
tention. The  theatre  management  em- 
ployed experienced  matrons  to  safeguard 
the  children's  welfare. 


Winnipeg.  Man. — The  Dominion  The- 
atre here  has  started  once  more  its  pop- 
ular Saturday  morning  matinees  for 
children.  An  entirely  different  program- 
is  frequently  arranged  in  order  to  please 
the  children,  and  the  entire  staff  of  em- 
ployes is  always  in  attendance  to  take 
proper  care  of  the  juveniles.  This  point 
is  well  advertised,  so  that  mothers  will 
feel  at  ease  in  sending  their  children  to 
the  theatre  without  a  guardian.  A 
ninety-minute  show  is  always  provided. 


MONTAGU  LOVE  IS 
RE-ENGAGED  FOR 
WORLD  PHOTOPLAYS 


Montagu  Love  has  been  re-engaged  for 
World-Pictures  Brady-Made  under  a 
contract  covering  the  next  twenty-four 
months.  During  this  period  Mr.  Love 
will  be  either  starred  or  featured  in  all 
productions  in  which  he  takes  part,  and 
the  agreement  also  provides  for  a  sub- 
stantial increase  in  the  monetary  com- 
pensation for  his  services. 


EXHIBITORS  HERALD 


39 


CALENDAR  OF  FEATURE  RELEASES 


ARTCRAFT  PICTURES 

May — "A  Romance  of  the  Redwoods,"  five  reels,  with  Mary  Pickford. 

lune — "Wild  and  Woolly,"  five  reels,  with  Douglas  Fairbanks. 

July — "The  Little  American,"  six  reels,  with  Mary  Pickford. 

Aug.  12 — "Seven  Keys  to  Baldpate,"  five  reels,  with  George  M.  Cohan. 

Aug.  26 — "Down  to  Earth,"  five  reels,  with  Douglas  Fairbanks. 

Sept.  3 — "Rebecca  of  Sunnybrook  Farm,"  five  reels,  with  Mary  Pickford. 

Sept.  10 — "Barbary  Sheep,"  five  reels,  with  Elsie  Ferguson. 

Oct.     1 — "The  Man  From  Painted  Post,"  five  reels,  with  Douglas  Fairbanks 


lune 
fuly 
uly 
luly 

Aug. 
Kug. 
\ug. 
Sept. 
Sept. 
sept. 


lune 
lune 
Tuly 
lulv 
uly 

[uly 
[uly 
Aug. 


Aug.  13—' 


Aug. 
Aug. 
Sept 
Sept 
Sept. 

Sept 


ART  DRAMAS,  INC. 

25 — Erbograph,  "The  Road  Between,"  five  reels. 
2— U.  S.,  "The  Peddler,"  five  reels. 

9 —  Van  Dyke,  "Miss  Deception,"  five  reels. 

31 — Apollo,  "When  You  and  I  Were  Young,"  five  reels,  with  Alma 
Hanlon. 

7 — Horsley,  "Eye  of  Envy,"  five  reels,  with  Crane  Wilbur. 
13 — U.  S.  "Think  It  Over,"  five  reels,  with  Catherine  Calvert. 
27 — Erbograph.  "The  Little  Samaritan,"  five  reels,  with  Marian  Swayne. 

3 — U.  S.,    Behind  the  Mask,"  five  reels,  with  Catherine  Calvert. 

10 —  Horsley,  "Blood  of  His  Fathers,"  five  reels,  with  Crane  Wilbur. 

17 —  Van  Dyke,  "Peg  o'  the  Sea,"  five  reels,  with  Jean  Sothern. 

BLUEBIRD  PHOTOPLAYS 

18 —  "A  Little  Orphan,"  five  reels,  with  Ella  Hall. 

25 — "A  Kentucky  Cinderella,"  with  Ruth  Clifford  and  Rupert  Julian. 

2 — "Fires  of  Rebellion,"  five  reels,  with  Dorothy  Phillips. 

9 — "The  Car  of  Chance,"  five  reels,  with  Franklyn  Farnum. 
16 — "The  Greater  Law,"  five  reels,  with  Myrtle  Gonzales  and  George 
Hernandez. 

23 — "The  Rescue,"  five  reels,  with  Dorothy  Phillips. 
30 — "The  Little  Terror."  five  reels,  with  Violet  Mersereau. 
6 — "The  Clean-Up,"  five  reels,  with  Franklyn  Farnum  and  Brownie 
Vernon. 

'The  Show  Down,"  five  reels,  with  Myrtle  Gonzales  and  George 
Hernandez. 

'Mr.  Opp,"  five  reels,  with  Neva  Gerber  and  Arthur  Hoyt. 
'The  Charmer,"  five  reels,  with  Ella  Hall. 
"Triumph,"  five  reels,  with  Dorothy  Phillips. 

"Mother  o'  Mine,"  five  reels,  with  Rupert  Julian  and  Ruth  Clifford. 
"A  Stormy  Knight,"  five  reels,  with  Franklyn  Farnum  and  Brownie 
Vernon. 

"The  Mysterious  Mr.  Tiller,"  five  reels,  with  Ruth  Clifford  and  Ru- 
pert Julian. 

'Flirting  With  Fate,"  five  reels,  with  Brownie  Vernon  and  Herbert 
Rawiinson. 

"The  Spotted  Lily,"  five  reels,  with  Ella  Hall. 

BUTTERFLY  PHOTOPLAYS 

'The  Fire  of  Youth,"  five  reels,  with  Jack  Mulhall. 
'Man  and  Beast,"  five  reels,  with  Eileen  Sedgwick. 
"The  Plow  Woman,"  five  reels. 

"The  Reed  Case,"  five  reels,  with  Allen  Holubar  and  Louise  Lovely. 
"High  Speed,"  five  reels,  with  Jack  Mulhall. 
The  Double  Standard,"  five  reels,  with  Roy  Stewart. 
A  Wife  on  Trial,"  five  reels,  with  Mignon  Anderson. 
Follow  the  Girl,"  five  reels,  with  Ruth  Stonehouse. 
'Midnight  Man,"  five  reels,  with  Jack  Mulhall. 
'The  Lair  of  the  Wolf,"  five  reels,  with  Gretchen  Lederer. 
'Straight  Shooting,"  five  reels,  with  Harry  Carey  and  Molly  Malone. 
"Who  Was  the  Other  Man?"  five  reels,  with  Francis  Ford. 
"The  Little  Pirate,"  five  reels,  with  Zoe  Rae. 
"The  Spindle  of  Life,"  five  reels,  with  Neva  Gerber. 


20—' 
27 — ' 
3 — 
3— 
10— 

17— 

24—' 
1— ' 


June  IS — 
,[une  25 — ' 
Tuly  2— 
July  9— • 
[uly  16—' 
July  23—' 
July  30—' 
Aug.  6 — ' 
Aug.  13—' 
Aug.  20 — ' 
Aug.  27—' 
Sept.  3— 
Sept.  10 — 1 
Sept.  17 — 


FOX  FILM  CORPORATION 

June  10 — "The  Broadway  Sport,"  five  reels,  with  Stuart  Holmes. 

June  17 — "Wrath  of  Love,"  five  reels,  with  Virginia  Pearson. 

June  24 — "Some  Boy,"  five  reels,  with  George  Walsh. 

July     1 — "When  a  Man  Sees  Red,"  five  reels,  with  William  Farnum. 

[July     1 — "The  Siren,"  five  reels,  with  Valeska  Suratt. 

July     8 — "The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 

Tuly   15 — "Two  Little  Imps,"  five  reels,  with  Katherine  and  Jane  Lee. 

July  22 — "To  Honor  and  Obey,"  five  reels,  with  Gladys  Brockwell. 

July   22 — "The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 

July  29 — "Wife  Number  Two,"  five  reels,  with  Valeska  Suratt. 

Aug.  4 — "Wrath  of  Love,"  five  reels,  with  Virginia  Pearson. 

Aug.   11 — "Durand  of  the  Bad  Lands,"  five  reels,  with  Dustin  Farnum. 

Aug.  18 — "The  Soul  of  Satan,"  five  reels,  with  Gladys  Brockwell. 

Sept.    2 — "Betrayed,"  five  reels,  with  Miriam  Cooper. 

Sept.    9 — "When  False  Tongues  Speak,"  five  reels,  with  Virginia  Pearson. 
Sept.  16 — "The  Yankee  Way,"  five  reels,  with  George  Walsh. 
Sept.  23 — "North  of  Fifty-three,"  five  reels,  with  Dustin  Farnum. 

FOX  FILM  COMEDIES 

May     7 — "His  Smashing  Career,"  two  reels,  with  Billie  Ritchie. 
May   14 — "A  Roman  Cowboy,"  two  reels,  with  Tom  Mix. 
May  28 — "Suds  of  Love,"  two  reels,  with  Hank  Mann. 

GOLDWYN  PICTURES  CORPORATION 

>ept.    9 — "Polly  of  the  Circus,"  six  reels,  with  Mae  Marsh. 
>ept.  16 — "Baby  Mine,"  six  reels,  with  Madge  Kennedy. 

KLEINE-EDISON-SELIG-ESSANAY 


'une  IS— Essanay 
lune  20— Essanay 

two  reels 


'Land  of  Long  Shadows,"  five  reels,  with  Jack 
'The  Wonderful  Event,"  "Do  Children  Count 
with  Mary  McAlister. 


with  jack  Gardner. 

series. 


June  25 — Edison,  "The  Ghost  of  Old  Morro,"  five  reels,  with  Mabel  Trunnelle 

and  Robert  Conness. 
June  25 — Selig,  "A  Day  and  a  Night,"  Hoyt  C,  two  reels. 
June  27 — Essanay,  "The  Yellow  Umbrella,"  "Do  Children  Count?"  series, 

two  reels,  with  Mary  McAlister. 
July     2 — Essanay,   "The  Man  Who  Was  Afraid,"  five  reels,  -with  Bryant 

Washburn. 

July     4 — Essanay,  "A  Place  in  the  Sun,"  "Do  Children  Count?"  series,  two 

reels,  with  Mary  McAlister. 
July     9 — Selig,  "A  Rag  Baby,"  Hoyt  C,  two  reels. 

July     9 — Edison,  "Light  in  Darkness,"  five  reels,  with  Shirley  Mason. 
July   11 — Essanay,  "Where  Is  My  Mother?"  "Do  Children  Count"  series,  two 

reels,  with  Mary  McAlister. 
July  16 — Essanay,  "Range  Boss,"  five  reels,  with  Jack  Gardner. 
July  IS — Essanay,  "When  Sorrows  Weep,"  "Do  Children  Count?"  series,  two 

reels,  with  Mary  McAlister. 
July   23 — Essanay,  "The  Golden  Idiot,"  five  reels,  with  Bryant  Washburn. 
July   23 — Selig,  "A  Runaway  Colt,"  two  reels,  Hoyt  C. 

July   25 — Essanay,  "The  Uneven  Road,"  "Do  Children  Count?"  series,  two 

reels,  with  Mary  McAlister. 
July   30 — Edison,  "One  Touch  of  Nature,"  five  reels,  with  John  J.  McGraw. 
Aug.     1 — Essanay,  "The  Season  of  Childhood,"  "Do  Children  Count?"  series, 

two  reels,  with  Mary  McAlister. 
Aug.     6 — Selig,  "A  Dog  in  the  Manger,"  two  reels,  Hoyt  C. 
Aug.     6— Essanay,  "Skinner's  Baby,"  five  reels,  with  Bryant  Washburn. 
Aug.     8 — Essanay,  "The  Little  White  Girl,"  ''Do  Children  Count?"  series, 

two  reels,  with  Mary  McAlister. 
Aug.  13 — Selig,  "The  Barker,"  five  reels,  with  Lew  Fields. 
Aug.  15 — Essanay,  "The  Bridge  of  Fancy,"  "Do  Children  Count?"  series,  two 

reels,  with  Mary  McAlister. 
Aug.  20 — Essanay,  "Open  Places,"  five  reels,  with  Jack  Gardner. 
Aug.   20 — Selig,  "A  Trip  to  Chinatown,"  two  reel  Hoyt  C. 
Aug.   22 — Essanay,  "The  Kingdom  of  Hope,"  "Do  Children  Count?"  series, 

two  reels,  with  Mary  McAlister. 
Aug.   27 — Edison,  "The  Lady  of  the  Photograph,"  five  reels,  with  Shirley 

Mason. 

Sept.    3 — Essanay,   "Efficiency   Edgar's   Courtship,"  five   reels,   with  Taylor 
Holmes. 

Sept.    3— Selig,  "A  Midnight  Bell,"  two  reel  Hoyt  C. 

Sept.  10 — Essanay,  "Pants,"  five  reels,  with  Mary  McAlister. 

Sept.  17 — Edison,  "The  Awakening  of  Ruth,"  five  reels,  with  Shirley  Mason. 

Sept.  17 — Selig,  "A  Contented  Woman,"  two  reel  Hoyt  C. 

Sept.  24 — Essanay,  "Men  of  the  Desert,"  five  reels,  with  Jack  Gardner. 

Oct.    1 — Sel'g,  "A  Bear  Fact,"  two  reel  Hoyt. 

Oct.     1 — Edison,  "The  Appletree  Girl,"  five  reels,  with  Shirley  Mason. 

METRO  PICTURE  CORPORATION 

June  11 — Yorke,  "The  Haunted  Pajamas,"  five  reels,  with  Harold  Lockwood. 
June  IS — "The  Greatest  Power,"  five  reels,  with  Ethel  Barrymore. 
June  25 — "Aladdin's  Other  Lamp,"  five  reels,  with  Viola  Dana. 
July     2 — "The  Trail  of  the  Shadow,"  five  reels,  with  Emmy  Wehlen. 
July     9 — "Peggy,  the  Will  o'  the  Wisp,"  five  reels,  with  Mabel  Taliaferro. 
July  16 — Yorke,  "The  Secret  Spring,"  five  reels,  with  Harold  Lockwood. 
July   23 — "The  Belle  of  the  Season,"  five  reels,  with  Emmy  Wehlen. 
July  30 — "Miss  Robinson  Cruso,"  five  reels,  with  Emmy  Wehlen. 
Aug.  6 — "The  Jury  of  Fate,"  five  reels,  with  Mabel  Taliaferro. 
Aug.  13 — "The  Girl  Without  a  Soul,"  five  reels,  with  Viola  Dana. 
Aug.  27 — "To  the  Death,"  five  reels,  with  Mme.  Petrova. 
Sept.    3 — Yorke,  "Under  Handicap,"  five  reels,  with  Harold  Lockwood. 
Sept.  10 — "The  Li&ed  Veil,"  five  reels  with  Ethel  Barrymore. 
Sept.  17 — "Their  Compact,"  five  reels,  with  Francis  X.  Bushman  and  Beverly 
Bayne. 

Sept.  24 — "The  Silence  Sellers,"  five  reels,  with  Mme.  Petrova. 

MUTUAL  STAR  FEATURES 

June  IS — Powell,   "The   Dazzling  Miss  Davison,"  five  reels,  with  Marjorie 
Rambeau. 

June  IS — Horkheimer,  "A  Bit  ef  Kindling,"  five  reels,  with  Jackie  Saunders. 
July   25 — American,  "The  Upper  Crust,"  five  reels,  with  Gail  Kane. 
July     2 — American,  "The  Masked  Heart,"  five  reels,  with  William  Russell. 
July     9 — Powell,  "Mary  Moreland,"  five  reels,  with  Marjorie  Rambeau. 
July  16 — Horkheimer,  "Betty  Be  Good,"  five  reels,  with  Jackie  Saunders, 
[uly   23 — American,  "Melissa  of  the  Hills,"  five  reels,  with  Mary  Miles  Mintei. 
July   30 — American,  "Pride  and  the  Man,"  five  reels,  with  William  Russell. 
Aug.    6 — American,  "Souls  in  Pawn,"  five  reels,  with  Gail  Kane. 
Aug.  13 — Horkheimer,  "Bab  the  Fixer,"  five  reels,  with  Jackie  Saunders. 
Sept.    3 — American,    'Charity  Castle,"  five  reels,  with  Mary  Miles  Minter. 
Sept.    3 — Empire,  "Reputation,"  five  reels,  with  Edna  Goodrich. 
Sept.  10 — American,  "The  Bride's  Silence,"  five  reels,  with  Gail  Kane. 
Sept.  10 — Empire,  "Outcast,"  five  reels  with  Ann  Murdock. 
Sept.  17 — American.  "The  Rainbow  Girl,"  five  reels  with  Juliette  Day. 
Sept.  17 — Fischer,  "The  Girl  Who  Couldn't  Grow  Up,"  five  reels  with  Mar- 
garita Fischer. 

Sept.  24 — American,  "Sands  of  Sacrifice."  five  reels,  with  William  Russell. 
Sept.  24 — Empire.  "The  Runaway,"  five  reels,  with  Julia  Sanderson. 
Oct.     1 — Am^'-ican,    "Her    Country's    Call,"   five    reels,    with    Mary  Miles 
Minter. 

Oct.      1 — American.  "Queen  X,"  five  reels,  with  Edna  Goodrich. 

PARAMOUNT  PICTURE  CORPORATION 

June    7 — Morosco.  "Giving  Becky  a  Chance,"  five  reels,  with  Vivian  Martin. 
June  11 — Lasky,  "The  Jaguar's  Claw,'*  five  reels,  with  Sessue  Hayakawa. 
June  11 — Lasky,  "The  Inner  Shrine,"  five  reels,  with  Margaret  Illington. 
June  IS — Pallas,  "A  Roadside  Impresario,"  five  reels,  with  George  Beban. 
June  21 — Pallas,  "Heir  of  the  Ages,"  five  reels,  with  House  Peters. 
June  25 — Lasky,  "Her  Strange  Wedding,"  five  reels,  with  Fannie  Ward. 
June  28 — Famous  Players,  "The  Little  Boy  Scout,"  five  reels,  with  Ann  Pen- 
nington. 


40 


EXHIBITORS  HERALD 


Tuly     2— Famous  Players,  "At  First  Sight,"  five  reels,  with  Mae  Murray. 
July   5 — Morosco,  "Big  Timber,"  five  reels,  with  Kathlyn  Williams  and  Wal- 
lace Reid. 

July     9 — Famous  Players,  "The  Love  That  Lives,"  five  reels,  with  Pauline 
Frederick. 

July  12 — Lasky,  "Forbidden  Paths,"  five  reels,  with  Vivian  Martin  and  Ses- 
sue  Hayakawa. 

July   16 — Lasky,  "What  Money  Can't  Buy,"  five  reels,  with  Pickford,  Huff 
and  Roberts. 

July   19 — Morosco,  "Cook  of  Canyon  Camp,"  five  reels,  with  George  Beban. 
July   23 — Famous  Players,  "The  Long  Trail,"  five  reels,  with  Lou  Tellegen. 
July  26- — Lasky,  "The  Squaw  Man's  Son,"  five  reels,  with  Wallace  Reid  and 
Anita  King. 

July   30 — Lasky,  "The  Crystal  Gazer,"  five  reels,  with  Fannie  Ward. 

Aug.    2 — Pallas,  "A  Kiss  for  Susie,"  five  reels,  with  Vivian  Martin. 

Aug.    5 — "The  Amazons,"  five  reels,  with  Marguerite  Clark. 

Aug.    5 — "The  Varmint,"  five  reels,  with  Jack  Pickford  and  Louise  Huff. 

Aug.  12 — "The  Law  of  the  Land,"  five  reels,  with  Mme.  Petrova. 

Aug.  19 — "The  Mysterious  Miss  Terry,"  five  reels,  with  Billie  Burke. 

Aug.  19 — "Hashimura  Togo,"  five  reels,  with  Sessue  Hayakawa. 

Aug.  26 — "Little  Miss  Optimist,"  five  reels,  with  Vivian  Martin. 

Sept.    3— "Lost  in  Transit,"  five  reels,  with  George  Beban. 

Sept.  10 — "The  Hostage,"  five  reels,  with  Wallace  Reid. 

Sept.  10 — "On  the  Level,"  five  reels,  with  Fannie  Ward. 

Sept.  17 — "Exile,"  five  reels,  with  Mme.  Petrova. 

Sept.  17 — "Double-Crossed,"  five  reels,  with  Pauline  Frederick. 

Sept.  24 — "Bob's  Diary,"  five  reels,  with  Marguerite  Clark. 

Oct.     1 — "The  Ghost  House,"  five  reels,  with  Jack  Pickford  and  Louise  Huff. 

PARAMOUNT  COMEDIES 

June  11 — Black  Diamond,  "Her  Fractured  Voice." 

June  18 — Klever,  "Commuting." 

June  25 — Black  Diamond,  "Auto  Intoxication." 

July     2 — Klever,  "Oh,  Pop." 

July     9 — Black  Diamond,  "Wits  and  Fits." 

July   16 — Klever,  "The  Wrong  Mr.  Fox." 

July  23- — Black  Diamond,  "The  Rejuvenation." 

July   30 — Klever,  "Motorboating." 

Aug.    0 — Black  Diamond,  "Susie  the  Sleepwalker." 

Aug.  13 — Klever,  "Summer  Boarding." 

Aug.  20 — Klever,  "Egged  On." 

PARAMOUNT  TRAVELOG 

June  1$ — Fruitful  Florida. 
June  25 — Palm  Beach  and  Miami. 
July     2 — How  California  Harvests  Wheat. 
July     9 — In  the  High  Sierras, 
uly   16 — An   Oregonian  Niagara, 
uly   23 — Catching  and  Canning  Oregon  Salmon. 
July   30 — To  the  Summit  of  Mount  Hood. 
Aug.    6 — Geysers  of  the  Yellowstone. 
Aug.  13 — Wonders  of  Yellowstone. 
Aug.  20 — Tropical  Nassau. 
Aug.  27 — Madrid  to  Madiera. 
Sept.    3 — Norway. 

Sept.  10 — Honk  Kong  and  the  Pearl  River. 

Sept.  17 — Canton  and  Shanghai. 

Sept.  24 — Picturesque  Pekin. 

Oct.     1 — Across  Manchura  to  Korea. 

PATHE  EXCHANGE,  INC. 

June  17 — Thanhouser,  "Fires  of  Youth,"  five  reels,  with  Helen  Badgley  and 
Frederick  Ward. 

June  24 — Lasalida,  "When  Baby  Forgot,"  five  reels,  with  Marie  Osborne. 
July     1 — Thanhouser,  "The  Woman  in  White,"  five  reels,  with  Florence  La 
Badie. 

July     8 — Astra,  "The  Cigarette  Girl,"  five  reels,  with  Gladys  Hulette. 
July    15 — Thanhouser,  "It  Happened  to  Adele,"  five  reels,  with  Gladys  Leslie. 
July   22 — Astra,  "The  Last  of  the  Carnabys,"  five  reels  with  Gladys  Hulette. 
July   29 — Astra,  "The  On-the-Square  Girl,"  five  reels,  with  Mollie  King. 
Aug.    5 — Lasalida,  "Captain  Kiddo,"  five  reels,  with  Marie  Osborne. 
Aug.  12 — Astra,  "The  Streets  of  Illusion,"  five  reels,  with  Gladys  Hulette. 
Aug.  19 — Astra,  "Miss  Nobody,"  five  reels,  with  Gladys  Hulette. 
Aug.  26 — Hepworth,   "Iris,"  five  reels,  with  Alma  Taylor. 
Sept.    2 — Lasalida,  "Tears  and  Smiles,"  five  reels,  with  Marie  Osborne. 
Sept.    9 — Thanhouser,   "War  and  the  Woman,"  five  reels,  with  Florence 
La  Badie. 

SELZNICK  PICTURES 

"The  Law  of  Compensation,"  D.,  seven  reels,  with  Norma  Talmadge. 

"The  Silent  Master,"  D.,  seven  reels,  with  Robert  Warwick. 

"The  Lone  Wolf,"  five  reels,  with  Hazel  Dawn  and  Bert  Lytell. 

"Poppy,"  five  reels,  with  Norma  Talmadge. 

"A  Modern  Othello,"  five  reels,  with  Robert  Warwick. 

"The  Moth."  five  reels,  with  Norma  Talmadge. 

"The  Lesson,"  five  reels,  with  Constance  Talmadge. 

TRIANGLE  FILM  CORPORATION 

KAY  BEE-INCE 

June  17 — "Her  Excellency,  the  Governor,"  five  reels,  with  Wilfred  Lucas. 
June  17 — "Paws  of  the  Bear,"  five  reels,  with  William  Desmond, 
une  24 — "Madcap  Madge,"  five  reels,  with  Olive  Thomas, 
une  24 — "The  Clodhopper,"  five  reels,  with  Charles  Ray. 
July     1 — "The  Flame  of  the  Yukon,"  five  reels,  with  Dorothy  Dalton. 
uly     1 — "The  Sawdust  Ring,"  five  reels,  with  Bessie  Love, 
uly     8 — "A  Strange  Transgressor,"  five  reels,  with  Louise  Glaum, 
uly     8 — "Time  Clock  and  Diamonds,"  five  reels,  with  William  Desmond, 
uly   15 — "A  Successful  Failure,"  five  reels,  with  Jack  Devereaux  and  Wini- 
fred Allen. 

uly   15 — "The  Mother  Instinct,"  five  reels,  with  Enid  Bennett, 
uly  22 — "Sudden  Jim,"  five  reels,  with  Charles  Ray. 

uly   22 — "In  Slumberland."  five  reels,  with  Thelma  Salter  and  Georgie  Stone 
uly   29 — "The  Sawdust  Ring,"  five  reels,  with  Bessie  Love, 
uly  29 — "Borrowed  Plumage,"  five  reels,  with  Bessie  Barriscale. 
Aug.    5 — "The  Food  Gamblers,"  five  reels,  with  Elda  Miller. 
Aug.    5 — "An  Even  Break,"  five  reels,  with  Olive  Thomas. 
Aug.  12 — "Master  of  His  Home,"  five  reels,  with  William  Desmond. 
Aug.  12 — "Golden  Rule  Kate,"  five  reels,  with  Louise  Glaum. 
Aug.  19— "Wee  Lady  Betty,    five  reels,  with  Bessie  Love. 


Aug.  19 — "They're  Off,"  five  reels,  with  Enid  Bennett. 
Aug.  26 — "Wooden  Shoes,"  five  reels,  with  Bessie  Barriscale. 
Aug.  26 — "The  Jinx  Jumper,"  five  reels,  with  J.  Devereaux  and  Vera  Searl. 
Sept.    2 — "Ten  of  Diamonds,"  five  reels,  with  Dorothy  Dalton. 
Sept.    2 — "The  Man  Hater,"  five  reels,  with  Winifred  Allen. 
Sept.    9 — "Idolaters,"  five  reels,  with  Louise  Glaum. 
Sept.    9 — "Polly  Ann,"  five  reels,  with  Bessie  Love. 
Sept.  16 — "Mountain  Dew,"  five  reels,  with  Margery  Wilson. 
Sept.  16 — "The  Haunted  House,"  five  reels,  with  Dick  Rossen  and  Winifred 
Allen. 

Sept.  23 — "Flying  Colors,"  five  reels,  with  William  Desmond. 
Sept.  23 — "Devil  Dodger,"  five  reels,  with  Roy  Stewart. 
Sept.  30 — "Broadway  Arizona,"  five  reels,  with  Olive  Thomas. 
Sept.  30 — "The  Tar  Heel  Warrior,"  five  reels,  with  Walt  Whitman. 

TRIANGLE  COMEDIES 

June  10 — "Wheels  and  Woe,"  one  reel. 
June  10 — "His  Marriage  Failure,"  one  reel. 
June  17 — "Their  Weak  Moments,"  one  reel. 
June  17 — "His  Speedy  Finish,"  one  reel. 
June  24 — -"His  Bitter  Fate,"  one  reel. 
June  24 — "Dad's  Downfall,"  one  reel. 
July     1 — "A  Janitor's  Vengeance,"  one  reel. 
July     1 — "Aired  in  Court,    one  reel. 
July     8 — "His  Thankless  Job,"  one  reel. 
July    15 — "His  Sudden  Rival,    one  reel. 
July  15 — "The  House  of  Scandal,"  one  reel. 
July  22 — "His  Fatal  Move,"  one  reel. 
July   22 — "An  Innocent  Villain,"  one  reel. 
July  29 — "Sole  Mates,"  one  reel. 
July   29 — "His  Widow's  Might,"  one  reel. 
Sept.    2 — "A  Fallen  Star,"  one  reel. 
Sept.    2— "His  Foot-Hill   Folly,"  one  reel. 
Sept.    9 — "A  Dark  Room  Secret,"  one  reel. 
Sept.    9 — "A  Warm  Reception,"  one  reel. 
Sept.  16 — "His  Baby  Doll,"  one  reel. 
Sept.  16 — "His  Unconscious  Conscience,"  one  reel. 
Sept.  23 — "His  Taking  Ways,"  one  reel. 
Sept.  23 — "rier  Fickle  Fortune,"  one  reel. 
Sept.  30 — "His  Saving  Grace." 
Sept.  30— "Caught  in  the  End." 

KEYSTONE  COMEDIES 
Aug.    5 — "His  Uncle   Dudley,"  two  reels,  with   Harry   Booker  and  Polly 

Moran. 

Aug.  12 — "Lost — A  Cook,"  two  reels,  with  Mack  Swain  and  Ethel  Teare. 
Aug.  19 — "The  Pawnbroker's  Heart,"  two  reels,  with  Caroline  Rankin  and 
Chester  Conklin. 

Aug.  26 — "Two  Crooks,"  two  reels,  with  Harry  Gribbon  and  Bobby  Dunn. 
Sept.    2 — "A  Shanghaied  Jonah,"  two  reels,  with  Billy  Armstrong. 
Sept.    9 — "His  Precious  Life,"  two  reels,  with  Charles  Murray. 
Sept.  16 — "Hula  Hula  Land,"  two  reels,  with  Billy  Armstrong. 
Sept.  23 — "The  Late  Lamented,"  two  reels,  with  George  Binss. 
Sept.  30 — "The  Sultan's  Wife,"  two  reels,  with  Bobby  Vernon,  Gloria  Swan- 
son  and  Joseph  Callahan. 

GREATER  VITAGRAPH-V-L-S-E 

June  18 — "The  Maelstrom,"  five  reels,  with  Earle  Williams  and  Dorothy 
Kelly. 

June  25 — "A  Son  of  the  Hills,"  five  reels,  with  Belle  Bruce  and  Antonio 

Moreno. 

July     2 — "Caste,"  five  reels,  with  Peggy  Hyland. 

July     9 — "The  Message  of  the  Mouse,"  five  reels,  with  Anita  Stewart. 
July     6 — "The  Stolen  Treaty,"  five  reels,  with  Earle  Williams  and  Corinne 
Griffith. 

July  23 — "Richard  the  Brazen,"  five  reels,  with  Alice  Joyce  and  Harry  Morey. 
July   30 — "By  Right  of  Possession,"  five  reels,  with  Antonio  Moreno  and 
Mary  Anderson. 

Aug.  6 — "The  Second  Mrs.  Tanqueray,"  five  reels,  with  Sir  George  Alex- 
ander and  Hilda  Moore. 

Aug.  13 — "Mary  Jane's  Pa,"  five  reels,  with  Marc  MacDermott  and  Mildred 
Manning. 

Aug.  20 — "Transgression,"  five  reels,  with  Earle  Williams. 
Aug.  27 — "The  Divorcee,"  five  reels,  with  Mary  Anderson. 
Sept.    3 — "Soldiers  of  Chance,"  five  reels,  with  Evart  Overton  and  Julia 
Swayne  Gordon. 

Sept.  10 — "An    Alabaster    Box,"   five    reels,    with    Alice    Joyce    and  Marc 
Mac  Dermott. 

Sept.  17 — "For  France,"  five  reels,  with  Edward  Earle  and  Betty  Howe. 
Sept.  24 — "Sunlight's  Last  Raid,"  five  reels,  with  Marv  Anderson. 
Oct.     1 — "Princess  of  Park  Row,"  five  reels,  with  Mildred  Manning. 

WORLD  FILM  CORPORATION  PROGRAM 

June  11 — "The  False  Friend,"  five  reels,  with  Gail  Kane  and  Robert  Warwick. 
June  18 — "The  Stolen  Paradise,"  five  reels,  with  Ethel  Clayton. 
June  25 — "The  Divorce  Game,"  five  reels,  with  Alice  Brady. 
July     2 — "The  Price  of  Pride,"  five  reels,  with  Carlyle  Blackwell  and  June 
Elvidge. 

July     9 — "The  Brand  of  Satan,"  five  reels,  with  Montagu  Love,  Gerda  Holmes 

and  Evelyn  Greeley. 
July   16 — "The  Beloved  Adventuress,"  five  reels,  with  Kitty  Gordon. 
July   23 — "A  Self-Made  Widow,"  five  reels,  with  Alice  Brady. 
July   30 — "The  Iron  Ring,"  five  reels,  with  Arthur  Ashley,  Gerda  Holmes  and 

Edward  Langford. 

Aug.    6 — "Youth,"  five  reels,  with  Carlyle  Blackwell  and  June  Elvidge. 
Aug.  13 — "Souls  Adrift,"  five  reels,  with  Ethel  Clayton. 
Aug.  20 — "The  Little  Duchess,"  five  reels,  with  Madge  Evans. 
Aug.  27 — "The  Guardian,"  five  reels,  with  June  Elvidge,  Montagu  Love  and 
Arthur  Ashley. 

Sept.    3 — "The  Marriage  Market,"  five  reels,  with  Carlyle  Blackwell,  June  El 

vidge  and  Arthur  Ashley. 
Sept.  10 — "Betsy  Ross,"  five  reels,  with  Alice  Brady. 
Sept.  17 — "Creeping  Tides,"  five  reels,  with  Alexandra  Carlisle. 
Sept.  24 — "The  Woman  Beneath."  five  reels,  with  Ethel  Clayton. 
Oct.     1 — "The  Corner   Grocery,"  five   reels,   with   Madge   Evans  and  Lew 

Fields. 

SERIALS 

Vitagraph,  "The  Secret  Kingdom." 
Signal,  "The  Railroad  Raiders." 
Universal,  "The  Gray  Ghost." 
Pathe,  "The  Neglected  Wives." 
Pathe,  "The  Fatal  Ring." 
Pathe,  "The  Seven  Pearls." 


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EXHIBITORS  HERALD 


State  Rights  and  Special  Productions 


A  Complete  Index  to  Independent  Film  Productions 


A  KAY  COMPANY 
f  'Golden  Spoon  Mary,"  C,  1,000. 

ANTI-VICE  FILM  COMPANY 
I  "Is  Any  Girl  Safe?"  five  reels. 

ARGOSY  FILMS,  INC. 
t  'Where  D'ye  Get  That  Stuff?"  five  reels. 
I  "The  Celebrated  Stielow  Case,"  five  reels. 
I  'Absinthe,"  five  reels,  with  King  Baggott. 

ARIZONA  FILM  CORPORATION 
I  'Should  She  Obey?"  six  reels,  with  Billie  West. 

ARROW  FILM  CORPORATION 
'The  Deemster,"  nine  reels,  with  Derwent  Hall  Caine. 

AUTHORS  FILM  COMPANY 
Vug.  14 — "Madame  Sherry,"  five  reels,  with  Gertrude  McCoy. 

GEORGE  BACKER  FILM  CORPORATION 
|  The  Sin  Woman,"  with  Irene  Fenwick,  Reine  Davies  and  C.  Bruce. 

REX  BEACH  PICTURES  CORPORATION 
I 'The  Barrier,"  ten  reels. 

BERNSTEIN  PRODUCTIONS 
|  'Who  Knows,"  five  reels. 

DAVID  BERNSTEIN 
|  'Redemption,"  with  Evelyn  Nesbit  Thaw. 

BIOGRAPH  COMPANY 
'Her  Condoned  Sin,"  six  reels. 

BLUEBIRD 
|  'Eagle's  Wings,"  five  reels,  war  drama, 
f  'Even  as  You  and  I,"  five  reels,  with  Lois  Weber. 

CARDINAL  FILM  CORPORATION 
'Joan  the  Woman,"  eleven  reels,  with  Geraldine  Farrar. 

ONES  CORPORATION  OF  AMERICA 
The  Fated  Hour,"  six  reels. 

CHRISTIE  FILM  COMPANY 
Slay  21— "The  Milky  Way,"  one  reel. 
Vlay  25 — "His  Last  Pill,"  one  reel, 
(une    4 — 'Those  Wedding  Bells,"  one  reel, 
fune  11 — "A  Lucky  Slip,"  one  reel, 
fune  18 — "A  Bold,  Bad  Knight,"  one  reel, 
(une  25 — "Almost  a  Scandal,"  one  reel. 

CLARIDGE  FILMS,  INCORPORATED 
The  Birth  of  Character,"  five  reels. 
The  Heart  of  New  York,"  five  reels. 

CLUNE  PRODUCTIONS 

Ramona,"  ten  reels. 
The  Eyes  of  the  World,"  ten  reels. 

CORONA  CINEMA  COMPANY 
The  Curse  of  Eve,"  seven  reels,  with  Enid  Markey. 

COSMOFOTOFILM  COMPANY 
The  Black  Spot,"  four  reels. 
'Incomparable  Mistress  Bellairs,"  four  reels. 
'Liberty  Hall,"  four  reels. 
'His  Vindication,"  five  reels. 
Victoria  Cross,"  four  reels. 
The  Manx-Man,"  eight  reels. 

CREATIVE  FILM  CORPORATION 
The  Girl  Who  Didn't  Think,"  six  reels. 

CREST  PICTURE  CORPORATION 
The  Chosen  Prince,"  eight  reels. 

DIXIE  FILM  COMPANY 
'Tempest  and  Sunshine,"  five  reels. 
'Just  a  Song  at  Twilight,"  five  reels. 

F.  P.  DONOVAN  PRODUCTIONS 

'Billy  Goes  to  War,"  one  reel,  with  Billy  Quirk. 
, 'Billy's  Day  Out,"  one  reel,  with  Billy  Quirk. 

'Billy's  Elopement,"  one  reel,  with  Billy  Quirk. 

'Billy,  the  Governess,"  one  reel,  with  Billy  Quirk. 

'Butting  In  Society,"  one  reel,  with  Lou  Marks. 

'After  Her  Dough,"  one  reel,  with  Lou  Marks. 
.'Bunked  in  Bunkerville,"  one  reel,  with  George  Ross. 

'His  Dirty  Career,"  one  reel,  with  Lou  Marks. 

Trying  It  Twice,"  one  reel,  with  Mabel  Trinne. 

'Helen  of  Troy,"  five  reels. 

'His  Foolish  Way."  one  reel,  with  George  Thelian. 
'At  the  Barbers'  Ball,"  two  reels,  with  Lou  Marks. 

Wis  She  to  Blame?"  two  reels. 
I  'In  and  Out,"  one  reel,  with  Tammany  Young. 

His  Flying  Flivver,"  two  reels,  with  C.  J.  Van  Duesen. 

EBONY  FILM  CORPORATION  COMEDIES 
'Dat  Blackhand  Waitah  Man,"  one  reel. 
'Shine  Johnson  and  the  Rabbit's  Foot,"  one  reel. 

E.  &  R.  JUNGLE  FILMS  COMEDIES 
t  'Discovered,"  one  reel. 
'Napoleon's  Night  Out,"  one  reel. 
'When  Jones  Went  Wrong,"  one  reel. 


"Circus  Brides,"  one  reel. 
"Fowl  Play,"  one  reel. 
"Jungle  Rats,"  one  reel. 

"When  the  Clock  Went  Cuckoo,"  one  reel. 

E.  I.  S.  MOTION  PICTURE  CORPORATION 
"Trooper  44,"  five  reels,  with  George  Soule  Spencer  and  June  Daye. 

ENLIGHTENMENT  PHOTOPLAY  CORPORATION 
"Enlighten  Thy  Daughter,"  seven  reels. 

ESKAY  HARRIS  FEATURE  FILM  COMPANY 
"Alice  in  Wonderland,"  six  reels. 

EUGENIC  FILM  COMPANY 

"Birth,"  six  reels. 

EUROPEAN  FILM  COMPANY 
'"Fighting  for  Verdun,"  five  reels. 

EXCLUSIVE  FEATURE  FILM  CORPORATION 
"Where  Is  My  Father,"  seven  reels. 

FAIRMOUNT   FILM  CORPORATION 
"Hate,"  seven  reels. 

J.  W.  FARNHAM 
'The  Awakening  of  Bess  Norton,"  five  reels. 
"Race  Suicide,"  six  reels. 

FIRST  NATIONAL  EXHIBITORS'  CIRCUIT,  INC. 
'"On  Trial,"  nine  reels,  with  Sydney  Ainsworth. 

FLORA  FINCH  FILM  CORPORATION 
"War  Brides,"  C,  two  reels,  with  Flora  Finch. 

BUD  FISHER  FILM  CORPORATION 

"Cows  and  Cows." 
"Submarine  Chasers." 
"Cheese  Tamers." 
"'Janitors." 

"A  Chemical  Calamity." 
"As  Prospectors." 

FRATERNITY  FILMS,  INC. 
"The  Devil's  Playground,"  with  Vera  Michelena. 
"The  Witching  Hour,"  six  reels,  with  Jack  Sherrill. 
"Conquest  of  Canaan,"  five  reels. 

FOX  FILM  CORPORATION 
"The  Spy,"  six  reels,  with  Dustin  Farnum. 

'The  Honor  System,"  ten  reels,  with  Miriam  Cooper  and  R.  A  Walsh. 
'The  Conquerer,"  with  William  Farnum. 

"Jack  and  the  Beanstalk,"  ten  reels,  with  Francis  Carpenter  and  Virginia 
Lee  Corbin. 

FRIEDER  FILM  CORPORATION 
"A  Bit  of  Heaven,"  five  reels,  with  Mary  Louise. 

FRIEDMAN  ENTERPRISES,  INC. 
'A  Mormon  Maid,"  six  reels,  with  Mae  Murray. 

FROHMAN  AMUSEMENT  CORPORATION 
"God's  Man,"  nine  reels,  with  H.  B.  Warner. 

GOLD  MEDAL  PHOTOPLAYS 
"The  Web  of  Life,"  five  reels,  with  James  Cruz. 

GRAND  FEATURE  FILM  COMPANY 
"'Rex  Beach  on  the  Spanish  Main,"  five  reels. 
"Rex  Beach  in  Pirate  Haunts,"  five  reels. 
"Rex  Beach  in  Footsteps  of  Capt.  Kidd,"  five  reels. 

GRAPHIC  FILM  COMPANY 
"The  Woman  and  the  Beast,"  five  reels. 

D.  W.  GRIFFITH 
"The  Birth  of  a  Nation,"  nine  reels,  with  H.  B.  Walthall. 
'"Intolerance,"  nine  reels,  with  Mae  Marsh. 

HANOVER  FILM  COMPANY 

"Masiste,"  six  reels. 

"How  Uncle  Sam  Prepares."  four  reels. 

HARPER  FILM  CORPORATION 
"Civilization,"  ten  reels. 

HAWK  FILM  CORPORATION 
"Monster  of  Fate,"  five  reels. 

HERALD  FILM  CORPORATION 
"Around  the  World  in  SO  Days,"  six  reels. 

EDUCATIONAL  FILM  COMPANY 
"The  Valley  of  the  Hoh,"  one  reel. 
'The  Sheep  of  Chelan,"  one  reel. 
"High,  Low  and  the  Game."  one  reel. 
"The  Mysteries  of  Crystallization,"  one  reel. 
"The  Living  Book  of  Nature,"  one  reel. 
"Seren  of  Index,"  one  reel. 
"The  Orang  Outang,"  one  reel. 

EFFANGE  FILM  COMPANY 
"The  Marriage  Bond,"  five  reels,  with  Nat  Goodwin. 

FRANK  HALL  PRODUCTIONS 
"The  Bar  Sinister,"  nine  reels. 

"Her  Fighting  Chance,"  five  parts,  with  Jane  Grey. 


42 


EXHIBITORS  HERALD 


HILLER  AND  WILK 
"The  Battle  of  Gettysburg." 
"Wrath    of   the  Gods." 

M.  H.  HOFFMAN,  INC. 
"'A  Trip  Through  China,"  ten  reels. 
"The   Silent   Witness,"  ten  reels. 

ILIODOR  PICTURES  CORPORATION" 
"The  Fall  of  the  Romanoffs,"  eight  reels,  with  Iliodor  and  Nance  O'Neill. 

IVAN  FILM  PRODUCTIONS 
"Two  Men  and  a  Woman,"  five  reels,  with  James  Morrison. 
"One  Law  for  Both,"  twelve  reels,  with  Leah  Baird. 

JUVENILE  FILM  COMPANY 
"The  World  War  in  Kidland,"  one  reel. 
"A  Chip  Off  the  Old  Block,"  one  reel. 
"Chip's   Elopement,"  one  reel. 
"Chip's    Backyard    Barnstormers,"   two  reels. 
"Chip's   Rival,"   one  reel. 

"For  Sale — A  Daddy,"  one  reel  , 

"Chip's   Carma,"   two  reels. 

"Chip's   Movie   Company,"   one  reel. 

KEEN  CARTOON  CORPORATION  COMEDY  CARTOONS 
"Mose    Is   Cured,"    half  reel. 
"The  Old   Forty-Niner,"  half  reel. 
"Job  Jenkins,  the  Village  Genius,"  half  reel. 
"Jerry   McDub   Loses   His  Job,"   half  reel. 
"Henry  W.  Zippy  Buys  a  Pet  Dog,"  half  reel. 
"Zoo-Illogical    Studies,"    half  reel. 
"A  Dangerous  Girl,"  half  reel. 
"Dr.  Zippy  Opens  a  Sanatorium,"  half  reel. 
"The  Fighting  Blood  of  Jerry  McDub,"  half  reel. 

KING  BEE  COMEDIES 
"Back   Stage,"   two   reels,   with    Billie  West. 
"The  Hero,"  two  reels,  with  Billie  West. 
"Doughnuts,"  two   reels,   with   Billie  West. 
"Cupid's  Rival,"  two  reels,  w:th  Bi'b'e  "'est. 
"The  Villian,"  two   reels,  with   Billie  West. 
"The  Millionaire,"  two  reels,  with  Billie  West. 
"The  Genius,"  two  reels,  with  Billie  West. 
"The  Modiste,"  two  reels,  with   Billie  West. 

KLOTZ  AND  STREIMER,  INC. 
"Whither  Thou  Goest,"  five  reels,  with  Orrin  Johnson  and  Rhea  Mitchell. 

KULEE  FEATURES 
"Germany  on  the  Firing  Line,"  five  reels. 
"France  on  the  Firing  Line,"  six  reels. 
"The    Unborn,"    five  reels. 

LEA-BEL  COMPANY 
"Modern   Mother  Goose,"  five  reels. 
"Snow    White,"   four  reels. 

LINCOLN  "YCLE  PICTURES 
"My   Mother,"   two  parts. 
"My  Father,"  two  parts. 
"Myself,"   two  parts. 
"The  Call  to  Arms,"  two  parts. 
"Old   Abe,"   two  parts. 
"At  the   Slave  Auction,"  five  parts. 
"The   President's   Answer,"   two  parts. 

LINCOLN  MOTION  PICTURE  COMPANY 
"The  Realization  of  a  Negro's  Ambitions,"  two  reels. 
"Trooper  of  Troop   K,"  three  reels. 

C.  POST  MASON  ENTERPRISES 
"The  Wonder  City  of  the  World." 

MASTER  DRAMA  FEATURES,  INC. 
"Who's  Your  Neighbor?"  seven  reels,  with  Christine  Mayo. 

MILO  COMEDIES 
"Great  Danbury  Fair,"  one  reel. 
"A  Knot  That  Is  Not,"  one  reel. 
"Never  Again,"  one  reel. 
"The  Devil  In  Again,"  one  reel. 
"Gooseburg  Elopement,"  one  reel. 

MONITOR  FILM  COMPANY  COMEDIES 
"The  House  of  a  Thousand  Spooks,"  one  reel. 
"Those  False  Teeth,"  one  reel. 
"Robinson  Crusoe,"  one  reel. 
"How  Levi  Fooled  ihe  Folks,"  one  reel. 
"Dear  Old  Dad,"  one  reel. 

"The  Ghost  of  Mooredown  Manor,"  one  reel. 

MORAL  UPLIFT  SOCIETY  OF  AMERICA 
"It  May  Be  Your  Daughter,"  five  reels. 

B.  S.  MOSS 
"The  Power  of  Evil,"  five  reels. 
"The  Girl  Who  Doesn't  Know,"  five  reels. 
"In  the  Hands  of  the  Law,"  five  reels. 
"One  Hour,"  six  reels. 

MO-TOY  COMEDIES 

"Midnight  Frolic." 

"Jimmy  Gets  the  Pennant." 

"Out  in  the  Rain." 

"A  Kitchen  Romance." 

"Mary  and  Gretel. 

"Dinkling  of  the  Circus." 

"A  Trip  to  the  Moon." 

"Goldie  Locks  and  the  Three  Bears." 

"Dolly  Doings." 

"School  Days." 

NEW  FIELD'S  PRODUCING  CORPORATION 
"Alma.  Where  Do  You  Live,"  six  reels,  with  Ruth  McTammany. 

OGDEN  PICTURES  CORPORATION 
"The  Lust  of  the  Ages."  five  reels,  with  Lillian  Walker. 


PARAGON  FILM  COMPANY 
•'The  Whip,"  eight  reels. 

PARALTA  PLAYS 
"A  Man's  Man,"  five  reels,  with  J.  Warren  Kerrigan. 
"Madame  Who?"  five  reels,  with  Bessie  Barriscale. 
"Rose  o'  Paradise,"  five  reels,  with  Bessie  Barriscale. 

PATRIOT  FILM  CORPORATION 
"How  Britain  Prepared,"  eight  reels. 

PIONEER  FEATURE  FILM  CORPORATION 
"The  Soul  of  a  Child,"  five  reels. 

POPULAR  PICTURE  CORPORATION 
"Corruption,"  six  reels. 

PRIVATE  FEATURE  FILMS 

"Ignorance,"  six  reels. 

PUBLIC  RIGHTS  FILM  CORPORATION 
"The  Public  Be  Damned,"  five  reels,  with  Charles  Richman  and  Mary  Fuller. 

RADIO  FILM  CORPORATION 
"Satan,  the  Destroyer  of  Humanity,"  seven  reels. 
"The  Spirit  of  1917,"  with  James  Harkness. 

HARRY  RAPF 
"The  Mad  Lover,"  with  Robert  Warwick. 

RAY  COMEDIES 
"Casey's  Servants,"  two  reels. 
"Casey  the  White  Wing,"  two  reels. 

RENOWNED  PICTURES  CORPORATION 
"In  Treason's  Grasp."  five  reels,  with  Grace  Cunard  and  Francis  Ford. 

SELIG  SPECIALS 
"The  Spoilers,"  eight  reels,  with  Kathlyn  Williams. 
"The  Ne'er-Do-Well,"  eight  reels,  with  Kathlyn  Williams. 
"The  Crisis,"  seven  reels,  with  Bessie  Eyton. 

"Beware  of  Strangers,"  seven  reels,  with  Bessie  Eyton  and  Thomas  Santchi. 
"The  Garden  of  Allah,"  ten  reels,  with  Thomas  Santchi  and  Helen  Ware. 
"Who  Shall  Take  My   Life?"  six  reels,  with  Thomas  Santchi  and  Fritzie 
Brunette. 

"The  City  of  Purple  Dreams,"  six  reels,  with  Bessie  Eyton  and  Th""»''« 
Santchi. 

SHERIOTT  PICTURES  CORPORATION 
"The  Black  Stork,"  five  reels. 

SHERMAN  PICTURES  CORPORATION 

"I  Believe." 

"The  Land  of  the  Rising  Sun." 

FRANK  J.  SENG 

"Parentage." 

SIGNET  FILM  CORPORATION 
"The  Masque  of  Life,"  seven  reels. 

FRED  H.  SOLOMON 
"The  Downfall  of  a  Mayor."  eight  reels,  with  Charles  E.  Sebastian. 

STANDARD  NEWS  FILM,  INC. 
"Demons  of  the  Air,"  two  reels. 

SUNBEAM  MOTION  PICTURE  CORPORATION 
"Somewhere  in  Georgia  with  Ty  Cobb,"  six  reels. 

SUNSHINE  FILM  PRODUCING  COMPANY 
"What  the  World  Should  Know,"  five  reels. 

SUNSHINE  FILM  CORPORATION 
"S  O  S,"  six  reels,  with  Richard  Travers  and  William  Buckley. 

SUPERIOR  FILM  COMPANY 
"The  Faucet,"  five  reels. 
"The  Cowpuncher,"  six  reels. 

TODAY  FEATURE  FILM  CORPORATION 
"Today,"  with  Florence  Reed. 

TRIUMPH  FILM  COMPANY 
"The  Libertine,"  six  reels. 

ULTRA  PICTURES  CORPORATION 
"The  Woman  Who  Dared,"  seven  reels,  with  Beatriz  Michelena. 

UNIVERSAL 

"Idle  Wives,"  five  reels. 
"Where  Are  My  Children?"  five  reels. 
"Twenty  Thousand  Leagues  Under  the  Sea,"  ten  reels. 
"God|s  Law,"  five  reels. 
"Robinson    Crusoe,"    four  reels. 
"Hell  Morgan's  Girl,"  five  reels. 

VARIETY  FILMS  CORPORATION 

"My  Country  First,"  six  reels. 
"The  Pursuing  Vengeance,"  five  reels. 

"The  Price  of  Her  Soul,"  six  reels,  with  Gladys  Brockwell. 

WARNER  BROTHERS 
"Are  Passions  Inherited?"  five  reels. 

EDWARD  WARREN  PRODUCTIONS 
"Souls  Redeemed,"  with  Sheldon  Lewis  and  Charlotte  Ives. 

WHARTON  BROTHERS,  INC. 
"The  Great  White  Trail,"  with  Doris  Kenyon. 

ELLA  WHEELER  WILCOX  FILMS 
"Meg's  Curse,"  two  reels. 
"Lais  When  Young,"  two  reels. 
"A  Married  Coquette,"  two  reels. 
"Angel  or  Demon,"  two  reels. 
"Lord  Speak  Again,"  two  reels. 
"Divorced,"  two  reels. 

WARRENTON  PHOTOPLAYS  FILM  DISTRIBUTING  CO. 
"The  Bird's  Christmas  Carol,"  five  reels. 

WILLIAMSON  BROTHERS 

"The  Submarine  Eye." 


EXHIBITORS  HERALD 


43 


1  ■ 


NEWS  OF  EXHIBITORS  AND  EXCHANGES 


Sunbury,  Pa. — The  Chamberlain  Amusement  Company, 
which  controls  eleven  motion  picture  theatres  in  central  Penn- 
sylvania, has  opened  the  Victoria  and  Peoples  theatres  here 
for  the  winter  season.  This  progressive  firm  will  book  only 
the  latest  and  best  features  for  the  chain  of  houses. 


New  York.  N.  Y. — Herbert  J.  Krapp  is  altering  the  nve- 
>ry  warehouse  at  156T  Broadway  into  an  office  building  and 
ation  picture  theatre  for  the  Jason  Building  Co.  The  im- 
ovements  will  cost  $50,000. 


Pittsburgh.  Pa. — The  Fifth  Avenue  building  will  be  com- 
letelv  overhauled  and  the  Lvric  theatre  redecorated. 


Brooklyn,  N.  Y. — William  J.  Smith  and  Arthur  A.  Colt 
ave  leased  the  Prospect  theatre  at  Ninth  and  Seventeenth 
treets  to  the  Rialto  Pictures  Corporation. 


Newark,  N.  J.- — The  new  Newark  theatre,  with  a  seating 
capacity  of  2,500.  has  been  opened  by  the  Beaver  Realty  Cor- 
poration. John  B.  McNally  has  been  appointed  manager  and 
George  F.  Truner  superintendent.  The  opening  attraction 
was  "Barbary  Sheep"  with  Elsie  Ferguson  as  the  star.  A  fine 
musical  program  was  presented  under  Musical  Director  Warde 
Tohnson.  formerly  at  the  Strand  theatre.  New  York. 


Baltimore,  Md. — Henry  \Y.  Webb,  president  of  the  Park- 
Amusement  Co.,  owners  of  the  Parkway,  Strand  and 
Henry  motion  picture  theatres,  announces  that  work  will 
e  commenced  soon  on  the  erection  of  a  fourth  theatre  at  the 
□rtheast  corner  of  Charles  and  Lafayette  streets.  The  house 
ill  have  a  seating  capacity  of  2,100.  The  seating  capacity  of 
le  Parkway  theatre  will  also  be  increased  approximately 
800  and  will  likelv  be  known  as  the  Homewood  theatre. 


Baltimore,  Md. — The  Homewood  Amusement  Corporation 
will  erect  a  theatre  at  North  avenue  near  Charles  street  with 
i  seating  capacity  of  2,000. 


Hobard,  Ind. — H.  T.  Coons  has  sold  the  Gem  theatre  to 
V  Vaichis,  of  Gary.  Ind..  and  moved  to  Chicago. 


Rochester,  Minn. — Louis  Ditkof,  of  Minneapolis,  has  pur- 
:hased  W.  J.  Pierce's  interests  in  the  Grand  theatre. 


Michigan  City,  Ind. — J.  D.  Duvall,  manager  of  the  Yau- 
iette  theatre,  has  leased  the  Willard  theatre  on  Willard  avenue. 


Maroa,  111. — Mrs.  Clara  Parker  has  purchased  the  Princess 
heatre  from  C.  L*.  Thrasher.    George  Wilder  will  conduct  it. 


Salina,  Kan. — Mrs.  W.  W.  Brown  has  bought  the  Cozy 
heatre  from  H.  C.  Collins. 


Adrian,  Mich. — Contractors  have  commenced  work  tearing 
out  the  upper  walls  of  the  Crescent  theatre  building  and  will 
make  extensive  improvements.  Messrs.  Keenan  and  Williams 
have  planned  to  spend  about  $10,000  in  remodeling  it  into  a 
model  motion  picture  theatre. 


Detroit.  Mich. — B.  C.  Whitney,  of  the  Detroit  Opera 
House,  has  just  leased  the  Auditorium  theatre,  at  Toledo,  O. 


Lawrence,  Kans. — The  Bowersock  theatre  here  has  been 
opened  after  undergoing  repairs. 


Grand  Rapids.  Mich. — A.  J.  Gillingham,  president  of  the 
Gillingham  &  Smith  interests,  has  signed  a  contract  to  take 
first  run  of  the  Artcraft  and  Paramount  pictures.  The  amount 
involved  is  said  to  be  $75,000.  The  films  will  first  be  shown  at 
the  Majestic  Gardens  theatre. 


Flint,  Mich. — W.  S  Butterfield  has  opened  a  new  theatre 
here  named  the  Palace. 


Toledo,  O. — C.  E.  Olson  has  sold  the  Grand  theatre  to 
W.  F.  Person,  of  Wall  Lake.  Mr.  Person  has  already  taken 
possession. 


Bellefontaine,  O. — Daniel  Gutilla.  proprietor  and  owner 
of  the  Strand  and  Majestic  theatres,  and  Steven  G.  Roberts 
have  leased  the  Rialto  theatre  from  the  Rialto  Amusement 
Company. 


Hastings.  Minn. — The  Scenic  theatre  has  changed  hands. 
O.  R.  Hause.  of  Cresco,  la.,  being  the  new  proprietor. 


Cleveland,  O. — The  Gaiety  theatre  at  1746  Ninth  street 
has  been  opened  as  a  high-class  motion  picture  house  by  Max 
Lefkowitz.  Mr.  Lefkowitz  is  also  owner  of  Wonderland  the- 
atre at  Ninth  and  Superior  streets. 


Nebraska  City.  Neb. — G.  T.  Stapleton  is  the  new  owner 
and  manager  of  the  Empress  Garden  theatre. 


Sac  City,  la— William  Weldon  and  Leo  Tiberghien  have 
purchased  the  Willard  motion  picture  theatre  in  Creston  from 
W.  H.  Hoffman,  of  this  citv. 


Minneapolis,  Minn. — Lee  A.  Horn,  formerly  connected 
with  the  Selznick  exchange,  has  been  appointed  manager  of 
the  Longacre  Distributing  Company's  Minneapolis  branch, 
with  offices  in  the  Film  exchange. 


Wooster.  O. — The  Rex  theatre  has  been  sold  by  E.  \Y 
Mann  to  M.  W.  Yeagle.  of  Carrolton. 


Spencer,  la. — William  Fraser  has  sold  his  theatre  here  t<: 
E.  J.  Strow  and  H.  B.  Cray,  of  Ft.  Dodge. 


Elyria,  O. — John  Pekras,  proprietor  of  the  American  the- 
atre, has  secured  control  of  the  Dreamland  and  the  Bannon 
theatres  and  will  operate  them  as  motion  picture  houses.  The 
Bannon  will  be  known  hereafter  as  the  Broadway. 


Galva,  111. — W.  J.  Emery  has  remodeled  his  theatre  on 
Front  street. 


Milan.  Mo.— Dan  C.  Ransom,  of  Cora,  has  purchased  the 
motion  picture  theatre  operated  here  by  Marion  Miller.  Harry 
Porter  is  manager. 


Rochester,  Minn. — The  United  Theatre  Company  has  re- 
vived a  permit  from  the  city  council  and  will  conduct  a  motion 
)icture  theatre  in  the  Lawler  theatre  building.  . 


Bemidji,  Minn. — Mr.  and  Mrs.  Fred  Brinkman  have  se- 
cured the  Rex  theatre  and  will  install  a  new  ventilating  system 
and  piano  player.    High  class  feature  films  will  be  shown. 


44 


EXHIBITORS  HERALD 


SOUTH 


Broadway  Amusement  Company  consisting  of  Ben  Goldsmith 
and  Emanuel  Drackman  arranged  to  take  over  the  manage- 
ment of  the  Opera  House.  Arthur  Schickl,  former  manager, 
will  be  associated  with  John  B.  Ryland  in  the  motion  picture 

business,  outside  of  Tucson. 


Nashville,  Tenn. — The  Strand  theatre  will  be  opened  by 
Manager  Bradford  soon.  It  has  been  entirely  remodeled.  It 
now  is  one  of  the  handsomest  theatres  in  Nashville,  new  pro- 
jection machines  and  a  new  screen  having  been  installed. 


High  Point,  N.  C. — O.  A.  Kirkman  has  secured  a  lease  on 
the  old  Methodist  church  property  and  will  open  a  motion 
picture  theatre  in  the  building. 


Newport  News,  Va. — Capt.  W.  W.  Scott  has  awarded  the 
contract  for  the  construction  of  a  new  theatre  to  R.  V.  Rich- 
ardson.   The  house  will  cost  $50,000. 


Greenville,  S.  C. — The  auditorium  at  the  Colonial  apart- 
ment is  to  be  transformed  into  a  modern  theatre  and  will  be 
opened  under  the  management  of  B.  T.  Whitmire. 


Charlotte,  N.  C. — Frank  Harris  has  applied  for  a  permit  to 
establish  a  motion  picture  theatre  in  the  rear  of  the  Charlotte 
Hotel. 


Memphis,  Tenn. — An  up-to-date  motion  picture  theatre  for 
negroes  known  as  the  New  Daisy  has  been  opened  here.  Joe 
Maceri  erected  it  at  a  cost  of  $50,000  and  it  contains  every 
modern  appliance.    Maceri  will  manage  the  new  house. 


Coal  Hill,  Ark. — A  motion  picture  theatre  has  been  opened 
here  by  W.  Pendergrass. 


Tucson,  Ariz. — Consolidation  of  two  of  the  important 
motion  picture  theatres  of  the  city  was  effected  here  when  the 


ft* 


WEST 


Powell,  Wyo. — Construction  work  is  progressing  rapidly 
on  the  new  Lyric  theatre  here.  "The  Common  Law"  will  be 
the  feature  film  shown  at  the  opening  in  about  two  weeks. 

Helena,  Mont. — The  construction  of  the  New  Marlow 
theatre,  which  will  cost  $140,000,  is  progressing  rapidly. 


North  Yakima,  Wash. — A  ventilating  fan  costing  $1,000  is 
being  installed  in  the  Empire  theatre  here.  It  requires  an 
eight-horse  power  motor  to  run  it. 


San  Diego,  Cal. — Louis  C.  Masten  has  secured  a  permit  to 
open  the  Illusion  theatre  on  Fifth  street. 


San  Francisco,  Cal. — The  contract  has  been  let  to  Nathan 
Blaisdell  for  a  $20,000  theatre  and  store  at  Menlo  Park. 


San  Francisco,  Cal. — Weeks  &  Day,  architects,  are  pre- 
paring plans  for  Thomas  S.  Montgomery  and  other  business 
men  of  San  Jose,  for  a  $100,000  theatre,  to  seat  1,500  persons. 


Fort  Worth,  Tex. — Phil  W.  Greenwall  and  Albert  Weis 
have  leased  the  Savoy  theatre. 


Lawton,  Okla. — The  Murray  theatre  has  installed  a  new 
projection  machine. 


MADAME  PETROVA  PICKS  PLAYERS  FOR 

FILM  TO  BE  PUBLISHED  LATE  IN  OCTOBER 


Star  Using  Biograph  Studio  in  New  York  to  Produce  Initial  Play 
Under  Her  Personal  Supervision ;  Noted  Players 
to  Appear  in  Big  Cast 


Madame  Petrova  is  now  using  the 
Biograph  Studio  in  New  York  to  pro- 
duce the  first  of  the  pictures  to  be  made 
under  her  personal  supervision. 

In  this  first  Petrova  Picture  the  star 
plays  the  part  of  a  beautiful  American 
girl,  the  daughter  of  an  American  Am- 
bassador, who  carries  her  American 
ideals  with  her  to  Europe,  and  who 
emerges  victorious  from  her  conflict  with 
European  statecraft.  Those  who  have 
read  the  scenario  of  the  play  and 
watched  the  first  stages  of  its  filming 
have  expressed  the  opinion  that  Petrova 
has  in  this  part  of  a  democratic  Ameri- 
can girl  the  greatest  opportunity  any 
cinema  drama  has  thus  far  afforded  her 
for  the  display  of  her  great  emotional 
powers. 

Is  October  Film 

The  first  Petrova  picture  will  be  ready 
for  publication  the  latter  part  of  Octo- 
ber. Petrova  has  personally  selected 
the  following  cast:  Thomas  Holding, 
leading  man,  will  play  the  part  of  the 
prince  who  succumbs  to  the  charms  of 
the  beautiful  American.  Mr.  Holding 
played  with  Miss  Clara  Kimball  Young 
in  "Magda"  and  with  Pauline  Frederick 
in  "The  Moment  Before." 


Robert  Broderick  plays  the  part  of  an 
American  Ambassador.  Mr.  Broderick 
supported  Francis  Wilson,  Jefferson  de 
Angelis,  James  T.  Powers,  Lulu  Glaser, 
and  several  others.  He  also  played  in 
"The  Northern  Lights,"  in  Charles  Froh- 
man's  production  "To  Have  and  to 
Hold,"  and  with  Virginia  Harned  in 
'JAlice  of  Old  Vincennes." 

Anders  Randolf  will  play  the  part  of 
Franz  Jorn,  an  artist.  Mr.  Randolf. 
who  is  a  well  known  portrait  painter  and 
also  a  noted  fencing  master,  was  with 
the  Vitagraph  for  four  and  a  half  years, 
playing  character  parj;s  and  heavy  leads. 

Henri  Leone  plays  the  part  of  the  po- 
lice agent.  Mr.  Leone  is  a  well  known 
baritone  and  has  played  for  a  number  of 
years  in  grand  and  comic  opera. 

Other  Film  Players 

Richard  Garrick  plays  the  part  of  Gra- 
ham West,  Secretary  to  the  American 
.Minister.  Mr.  Garrick  has  been  twelve 
years  on  the  stage  with  Frohman  and 
Leibler;  six  years  in  pictures  as  director 
for  various  companies,  and  supervising 
director  for  Gaumont. 

Carl  Dietz  plays  the  part  of  a  secret 
service  operative.  Mr.  Dietz  has  played 
in  pictures  with  Metro,  Famous  Players, 
etc. 


Warren  Cook  has  the  part  of  the 
American  Minister  to  Belmark.  Mr. 
Cook  has  had  a  number  of  years'  experi- 
ence on  the  legitimate  stage.  He  has 
also  had  considerable  experience  in  mo- 
tion pictures. 

Anita  Allen  is  the  maid.  Miss  Allen 
played  with  John  Barrymore  in  "Raffles" 
and  was  the  French  maid  in  "The  Girl 
in  the  Taxi." 


EXHIBITORS  HERALD 


45 


PORTLAND  HOTEL 
SUPPLIES  SCENES 
FOR  ELTINGE  FILM 


By  "MAC" 


I  Here's  hoping  cute  little  Lottie  Pick- 
lord  will  have  better  luck  next  time  she 
[■reezes  through  the  "Loop."  Try  a  dif- 
ferent route  next  time,  Lottie.  All  our 
l-.andsome  cops  are  not  rude — he  should 
l  ave  known  that  the  Broadway  Limited 

.-aits  for  nobody.    Worry  not,  Manager 

iunn  of  Pathe,  will  fix  it. 


"Bob"  McKnight.  publicity  representa- 
ive  for  the  American  Film  Company, 
as  left  for  the  National  Army  canton- 
tient  at  Rockford,  111.,  and  Elizabeth 
tears  succeeds  him  at  the  publicity  desk 
n  the  North  Side. 


With  breezy  and  peppery  Doug.  Fair- 
anks  here  and  srone — lo  and  behold,  the 
andsome  Harold  Lockwood  gave  us  the 
1.  O.  Sept.  4. 


George  Levy,  erstwhile  local  theater 
nager,  has  forsaken  the  fold  to  again 
urvey  films  under  the  Mutual  banner. 


Cresson  Smith,  manager  of  the  Metro 
cal  branch,  wheezes  as  follows:  "We 
ave  'The  Slacker'  booked  solid  for  154 
ays."  Oh,  very  well,  Cress,  old  boy, 
e'll  say  you're  there. 


"Winnie"  Sheehan,  general  manager  for 
le  Fox  Film  Corporation,  was  some 
usy  person  stepping  in  and  out  of  "the 
oop"  the  week  of  Sept.  2. 


Now  that  E.  Van  Ronkel,  recently  ap- 
ointed  manager  of  the  Jewel  Produc- 
ons,  Inc.,  is  all  set  and  ready  for  busi- 
ess,  just  watch  his  Exhib  friends  flock 
d  him  to  talk  about  those  "Jewels." 


J.  L.  Adams,  of  the  Desert  Film  Co., 
f  Salt  Lake  City,  Utah,  is  making  an 
xtended  visit  in  Chicago  en  route  west 
fter  a  trip  to  New  York. 


Fred  Wild,  well  known  western  raana- 
er  of  E.  S.  Wertsner  &  Son  Co.,  an- 
ounces  the  firm  in  the  future  will  be 
nown  as  Wertsner  &  Wild,  and  con- 
nue  to  serve  patrons  from  the  numer- 
us  branches  as  heretofore.  This  is  the 
irgest  poster  and  map  mounting  con- 
:rn  in  the  country. 


I.  Van  .Ronkel,.  manager  of  the  Blue- 
irds,  tell  us  "A  Stormy  Knight."  with 
ranklyn  Farnum  featured,  which  ter- 
linated  its  run  at  the  Playhouse  Theater, 
etted  $112.50  for  the  soldiers  in  France 
ind  for  tobacco  purchases.  Good  work, 
ke — keep  it  up  ! 


J.  E.  O'Toole,  manager  of  the  Fox 
Film  Corporation,  left  the  city  Septem- 
ber 11  for  a  flying  trip  through  the  Cen- 
tral West  territory  to  greet  the  many 
Fox  exhibs. 


Some  of  the  scenes  of  Julian  Eltinge's 
forthcoming  production  were  laid  in  a 
prominent  hotel  in  Portland,  Ore.  The 
company,  under  the  direction  of  Donald 
Crisp,  journeyed  to  that  city  for  the  pur- 
pose of  filming  the  interior  of  the  hotel. 


The  Owl  Features,  Inc.,  has  removed 
to  the  third  floor  of  the  Mailers  build- 
ing, occupying  the  suite  formerly  held 
by  the  Chicago  Kriterion  Film  Servie. 


THE  PLAY  IS  THE  THING— AND  NOT  PLAYERS, 

ANNOUNCES  HOFFMAN  IN  LISTING  FILMS 


"Stars"  Are  Numerous  in  Foursquare  Pictures  Without  Seeking  to 
Make  Them  Principal  Factors  in  Productions;  P.  V.  R.  Key 
Explains  Policy 


Players  of  reputation  and  of  ability,  " 
designated  by  the  motion  picture  public 
as  "stars,"  are  numerous  in  the  Hoff- 
man-Foursquare pictures,  it  is  an- 
nounced. Without  seeking  to  make  the 
star  the  principal  factor  in  a  feature,  M. 
H.  Hoffman,  Inc.,  insists  that  where  it 
is  possible  to  utilize  the  services  of  a 
star  to  advantage  that  such  procedure  is 
commendable. 

P.  V.  R.  Key,  manager  of  sales  and 
advertising  of  M.  H.  Hoffman,  Inc.,  says 
that  the  list  of  artists  appearing  in  Hoff- 
man-Foursquare pictures  are  sufficient  to 
satisfy  even  the  "fan"  who  likes  a  star 
— providing  the  story  and  the  production 
are  both  of  high  quality. 

"In  'The  Sin  Woman,'  "  said  Mr.  Key, 
"the  people  have  Irene  Fenwick,  Reine 
Davies  and  Clifford  Bruce.  Here  is  a 
tri-star  offering  in  cast  which  exhibitors 
tell  us  is  excellent  and  that  gives  the 
utmost  satisfaction  to  patrons. 

Calls  Lewis  Star 

"Edgar  Lewis  really  is  the  star  of 
'The  Bar  Sinister,'  although  this  direc- 
tor's leading  artists — Hedda  Nova, 
Mitchell  Lewis,  Victor  Sutherland,  Jules 
Cowles  and  Florence  St.  Leonard — in- 
terpret their  roles  far  better  than  some 
much  higher  salaried  men  and  women 
appearing  in  pictures  who  are  unjustly 
termed  'stars.' 


"Jane  Grey  is  the  principal  player  in 
Her  Fighting  Chance,'  and  she  deserves 
much  credit  for  what  was  acomplished 
with  James  Oliver  Curwood's  stirring 
story  of  the  north. 

"The  featured  artist,"  continued  Mr. 
Key,  "in  that  picture,  'The  Silent  Wit- 
ness,' is  Gertrude  McCoy,  an  actress  of 
such  versatile  abilities  that  she  has  suc- 
ceeded equally  well  in  'Madame  Sherry,' 
in  a  role  totally  different  from  that  in 
the  Otto  Hauerback  picture. 

Mentions  Other  Films 

"  'Whither  Thou  Goest,'  which  M.  H. 
Hoffman,  Inc.,  controls  for  Pennsylvania 
and  the  remainder  of  the  territory  con- 
trolled by  the  Philadelphia  Hoffman- 
Foursquare,  has  as  its  two  leading  play- 
ers Rhea  Mitchell  and  Orrine  Johnson. 

"In  "The  Fringe  of  Society'  the  first 
George  Backer  Foursquare,  Ruth  Ro- 
land and  Milton  Sills  are  featured,  and 
the  other  members  of  the  cast  are  Leah 
Baird,  J.  Herbert  Frank,  George  Larkin, 
Ollie  Kirkby,  Jules  Cowles  and  Tam- 
many Young. 

"In  the  Foursquare  feature,  'One 
Hour,'  sequel  to  'Three  Weeks,'  the  two 
leading  artists  are  Zeena  Keefe  and  Al- 
lan Hale.  So,  all  in  all,  the  representa- 
tion of  popular  players  in  our  features  is 
large.  But — it  is  the  play  which  is  the 
thing,  not  the  player." 


"A  MAN'S  MAN,"  WITH  KERRIGAN  TO  APPEAR 

ON  SCREEN  SEPT.  23;  FIRST  PARALTA  PLAY 


Paralta  Plays,  Inc.,  organized  by  Carl 
Anderson  and  his  associates,  has  been 
in  existence  but  about  five  months.  In 
that  time  it  has  formed  two  independent 
producing  corporate  units  headed  by  J. 
Warren  Kerrigan  and  Bessie  Barriscale, 
established  one  of  the  largest  studios  on 
the  West  Coast,  directed  by  a  notable 
producing  staff,  and  now  has  practically 
ready  to  issue  four  star  feature  produc- 
tions. 

The  Kerrigan  company  has  completed 
a  pretentious  version  of  Peter  B.  Kyne's 
dramatic  romance.  "A  Man's  Man,"  and 
a  story  by  Frederic  Chapin,  staged  under 


the  working  title  of  "Turn  of  a  Card." 
Miss  Barriscale's  company  has  Grace 
Miller  White's  "Rose  O'  Paradise"  and 
Harold  MacGrath's  "Madam  Who,"  ready 
for  publication.  These  productions  run 
from  five  to  seven  thousand  feet,  accord- 
ing to  the  actual  dramatic  value  of  each 
story. 

The  first  Paralta  play  to  be  issued  will 
be  J.  Warren  Kerrigan  in  "A  Man's 
Man,"  which  the  Triangle  Distributing 
Corporation  will  present  for  the  first 
time  Sunday,  Sept.  23,  simultaneously 
in  New  York  and  sixty  cities  through- 
out the  United  States. 


46 


EXHIBITORS  HERALD 


BESSIE  BARRISCALE  HAS  SPY  ROLE  IN 

"MADAM  WHO"  TO  BE  ISSUED  IN  OCTOBER 

Triangle  to  Distribute  Production  on  Paralta  Plan;  Film  Story  Is 
Adaptation  of  Harold  MacGrath's  Military  Intrigue  Novel 


Harold  MacGrath's  story  of  mystery 
and  military  intrigue,  "Madam  Who," 
will  be  Bessie  Barriscale's  first  Paralta 
him.  This  photodrama  will  be  presented 
by  the  Triangle  Distributing  Corpora- 
tion in  October  and  will  be  seen  in  sixty 
cities  simultaneously.  In  the  role  of 
"Jean  Beaufort,"  a  military  spy,  Miss 
Barriscale  has  a  part  which  gives  her 
opportunities  to  display  her  versatility. 
She  appears  in  several  disguises,  both  as 
a  young  man  and  a  woman. 

"Jean  Beaufort"  is  the  daughter  of  a 
general,  who,  with  his  two  sons,  is  killed 
in  action.  The  young  girl,  inspired  by 
a  spirit  of  revenge,  becomes  a  most  zeal- 
ous and  dangerous  spy.  She  attempts 
to  capture  within  her  ow(i  lines  an  or- 
ganized band  of  masked  spies  of  the 
enemy,  but  she  herself  is  captured  by 
these  men.  To  save  her  life  she  con- 
sents to  marry  one  of  the  unknown  and 
the  ceremony  is  performed  by  one  of 
their  number,  who  is  a  clergyman. 


"Lest  We  Forget!"  is  the  title  which 
has  been  selected  for  the  screen  drama 
of  international  events  in  which  Rita 
Jolivet  is  starred. 

This  picture  deals  with  occurrences  in- 
volving the  beginning  of  the  war,  and 
especially  the  early  German  invasion  of 
Belgium  and  northern  France  and  the 
sinking  of  the  Lusitania. 

Many  scenes  in  the  picture  are  laid  on 
board  the  ill-fated  steamship.  Particu- 
larly fine  are  the  spectacular  scenes  in 
which  the  Lusitania  is  shown  on  the 
high  seas  just  previous  to  and  at  the 
moment  of  its  destruction  by  a  German 
submarine.  Prominent  personages  in 
the  public  life  of  England,  France  and 
America  are  represented  in  these  scenes. 
One  tableau  shows  a  group  including 
Charles  Frohman,  Alfred  Vanderbilt  and 
Rita   Jolivet,  who.  it  will  be  recalled, 


l  ion.  D.  F.  Houston,  Secretary  of  Ag- 
riculture, is  the  second  member  of  the 
Cabinet  to  take  advantage  of  the  offer 
made  to  the  government  by  the  War  Co- 
operation Committee  of  the  National 
Association  of  the  Motor  Picture  Indus- 
try for  utilizing  the  screen  to  dissemin- 
ate information  during  the  period  of  the 
war. 

The  Department  of  Agriculture,  acting 
in  conjunction  with  the  Motion  Picture 
Committee  of  the  National  Association, 


To  discover  and  capture  the  masked 
band  of  enemy  spies  and  identify  the 
man  who  she  has  been  forced  to  marry, 
becomes  "Jean's"  impelling  motive  and 
leads  her  into  many  adventures.  The 
last  two  reels  of  the  picture  are  particu- 
larly replete  with  realistic  thrills.  The 
heavy  villian  of  the  story,  an  army  offi- 
cer, who,  while  seemingly  a  spy  for  one 
army  actually  acts  in  like  capacity  for 
the  other,  is  one  of  the  mysterious  ten. 
He  is  run  down  by  the  courageous  girl. 
They  engage  in  a  desperate  hand  to  hand 
light  in  which  she  hurls  him  headlong 
down  a  flight  of  stairs. 

While  war  is  the  background  of  this 
story  of  mystery  and  intrigue,  and  there 
are  flashes  of  camp  and  trench  and  battle 
atmosphere  in  the  coloring,  this  mote  is 
not  dominant.  The  leading  motive  is 
the  tragic  contest  in  wit  between  a  des- 
perate woman  and  her  masked  secret 
enemies.  "Madam  Who"  will  be  the 
most  pretentious  photodrama  in  which 
Miss  Barriscale  has  yet  been  seen. 


were  standing  hand  in  hand  at  the  time 
the  Lusitania  went  down.  Miss  Jolivet 
alone  survived  her  companions.  The  in- 
terior of  the  German  submarine  which 
fired  the  shot  which  eventually  led 
America  into  the  war  is  pictured. 

The  play  deals  with  secret  service  in 
France,  England  and  America,  and  shows 
the  co-operation  between  the  British  and 
American  foreign  offices  in  handling 
German  spies  on  both  sides  of  the  At- 
lantic. 

Miss  Jolivet  is  surrounded  by  a  good 
cast,  among  whom  are  included  Hamil- 
ton Revelle,  an  actor  whose  prominent 
work  has  scored  in  many  Broadway  pro- 
ductions. Roger  Lytton,  who  so  capably 
portrayed  a  German  spy  in  "The  Battle 
Cry  of  Peace,"  again  is  seen  as  an  agent 
of  the  Wilhelmstrasse  in  "Lest  We  For- 
get!" 


has  arranged  for  the  display,  during  the 
next  three  or  four  weeks,  at  motion 
picture  theatres  in  Illinois,  Massachu- 
setts, New  York,  Pennsylvania,  Con- 
necticut and  Rhode  Island  of  lantern 
slides  dealing  with  the  canning,  preserv- 
ing, drying  and  pickling  of  perishable 
food  products.  This  action  was  taken  as 
a  result  of  reports  received  by  the  de- 
partment that  a  large  surplus  of 
perishable  fruits  and  vegetables  was 
accumulating  in  the  big  population  cen- 


ters and  that  there  was  great  danger 
that  large  quantities  would  go  to  waste. 

.The  National  Association  Committee 
requests  all  theatres  to  insert  the  con- 
tents of  the  slides  in  house  programs  for 
a  period  of  four  weeks. 

The  text  of  the  four  slides  which  the 
department  has  asked  the  exhibitors  to 
show  is  as  follows: 

War  message  No.  1:  Let  nothing  be 
wasted;  preserve,  pickle  or  dry  all  sur- 
plus perishable  fruits  and  vegetables 
possible  to  lessen  the  world's  food  short- 
age. 

War  message  No.  2:  Canning  and 
drying  are  very  simple  processes  requir- 
ing small,  cheap  equipment,  easy  to  do  in 
a  city  house  or  apartment. 

War  message  No.  3:  Tin  cans  are 
scarce.  Put  up  perishable  foods  in  glass 
jars  or  bottles.  Dry  such  vegetables  as 
beans,  peas,  carrots,  beets  or  okra. 

War  message  No.  4:  Dry  fruits  and 
vegetables  in  the  sun,  in  or  over  a  stove, 
or  by  electric  fan.  Pack  in  plain  or 
parafin  paper  bags  or  cartons,  in  empty 
cereal  boxes  or  coffee  cans. 

Each  of  the  slides  contains  the  follow- 
ing: For  instructions,  write  to  the  State 
Agricultural  College,  the  county  agent, 
or  the  U.  S.  Department  of  Agriculture, 
Washington,  D.  C. 


"HER  HOUR"  IS  NEW 
KITTY  GORDON  FILM 
FOR  MID-NOVEMBER 


The  next  Kitty  Gordon  play  for  World- 
Pictures  Brady-Made  will  not  be  pub- 
lished until  mid-November.  The  title  is 
"Her  Hour,"  and  it  narrates  the  love  af- 
fair of  a  beautiful  stenographer  and  hei 
employer.  The  drama  is  already  com- 
pleted 


MANY  U.  S.  EXHIBITORS  TO  USE 
GOLDWYN  FILMS 


During  the  past  few  days  contract 
have  been  signed  for  the  entire  chain  o 
Rowland  and  Clark  theaters  in  Pitts 
burgh;  the  Strand  Theater,  Seattle;  th 
Majestic  Theater,  Portland,  Ore.;  th 
Tivoli  Theater,  San  Francisco,  and 
score  of  others  in  cities  of  the  first  clas 
to  use  Goldwyn  Pictures. 

Goldwyn  Pictures'  arrival  in  Portlan 
is  being  widely  heralded  bv  the  Majesti 
Theater  management,  which  will  use  fu 
page  space  in  the  influential  newspaper 
of  the  city.  Already  the  Portland  Or< 
gonian  and  the  Oregon  State  Journal  ar 
cooperating  with  President  J.  J.  ParktJ 
in  an  extensive  campaign  of  exploit;  i 
tion. 

General  Western  Manager  Harr' 
Lponhardt  and  Seattle  Manager  C.  ll 
Hill,  closed  the  contract  for  Goldwynl 
first  run  in  Seattle  at  The  Strand,  and  J 
heavy  advertising  camoaign  will  intn 
duce  these  new  productions  and  big  sta'; 
in  the  state  of  Washington. 

Goldwyn  by  the  signing  of  these  coil 
tracts  and  two  announcements  still  I 
be  made  is  enabled  to  point  out  the  fa 
that  it  has  made  a  clean  sweep  of  boo' 
ing  big  and  ponular  theaters  alone  tl; 
entire  Pacific  Coast,  beginning  with 
A.  Ouinn's  Rialto  in  Los  Angeles  ai! 
reaching  Northward  to  Vancouver  at 
Winninee.  where  Goldwyn  Pictures,  Lt> 
of  Canada  has  closed  with  the  leadit 
evhibitor  and  the  largest  theater  in  ea> 
city. 


LEST  WE  FORGET"  IS  TITLE  OF  NEW  FILM 

SCREEN  DRAMA  STARRING  RITA  JOLIVET 


Picture  Shows  Sinking  of  Lusitania,  German  Invasion  of  Belgium 
and  Northern  France;  Prominent  American  Personages 
Delineated 


U.  S.  ISSUES  SLIDES  THROUGH  N.  A.  M.  P.  I. 

TO  EXHIBITORS  ON  CANNING  PRODUCTS 


EXHIBITORS  HERALD 


47 


OSCAR  C.  APFEL  TO  DIRECT  WALTHALL 

IN  FIRST  SEVEN  REELER  FOR  PARALTA 


Henry  B.  Walthall,  the  newest  Paralta 
star,  will  make  his  debut  under  the 
auspices  of  Paralta  under  the  personal 
direction  of  Oscar  C.  Apfel.  Mr.  Walt- 
hall's initial  offering  will  be  a  seven-reel 
feature.  The  story  is  typical  Walthall 
vehicle,  and  was  especially  selected  for 
him  co-incident  with  his  signing  of  a 
contract  with  Paralta.  The  feature  will 
be  given  an  elaborate  setting,  and  Mr. 
Apfel  predicts  that  it  will  be  one  of  the 
foremost  productions  of  the  year. 


Mr.  Apfel  has  been  directing  J.  Warren 
Kerrigan  at  the  Paralta  studios  in  Holly- 
wood, Cal.  He  was  on  the  second  Kerri- 
gan story  and  had  it  completed,  save  for 
a  few  scenes,  when  Mr.  Kerrigan  was 
thrown  from  his  horse  and  injured  at 
Santa  Barbara  while  a  scene  was  being 
photographed.  "A  Man's  Man,"  in  which 
Mr.  Kerrigan  is  starred,  under  the  direc- 
tion of  Mr.  Apfel,  was  the  first  feature 
produced  at  the  Paralta  studios. 


Hardly  less  interesting  are  the  views 
which  come  from  the  Gaumont  camera 
men  across  the  water.  In  Moscow, 
Prime  Minister  Kerensky  visits  the 
revolutionary  Russian  troops,  who  vow 
loyalty  and  renewed  offensive  against 
the  Germans.  In  Flanders,  the  French, 
Belgian  and  English  are  united  in  gi- 
gantic, mutual  effort.  Supplied  with  an 
abundance  of  ammunition,  the  big  ar- 
tillery of  the  Allies  continues  hammer- 
ing at  the  Hun  trenches.  King  Albert, 
King  of  the  Belgians,  is  shown  in  a 
French  position  in  actual  range  of  the 
German  guns. 


COMPLIMENTS  N.  A.  M.  P.  I. 

FOR  AIDING  U.  S.  CAUSE 


MARY  MAC  LAREN'S  CONTRACT  WITH  HORSLEY 

IS  NOT  BROKEN,  PRODUCER'S  DECLARATION 


Emphatic  denial  is  made  by  David 
Horsley  of  rumors  circulated  and  pub- 
lished concerning  the  probable  release 
of  Mary  MacLaren  from  her  contract 
with  him  anent  the  whispered  trade  gos- 
sip of  the  return  of  the  popular  star 
to  the  Universal  fold. 

"My  contract  with  Mary  MacLaren  is 
not  for  sale  at  any  price,"  said  Mr. 
Horsley  when  questioned  as  to  negotia- 
tions declared  to  have  been  entered 
into  by  him  with  Universal  representa- 


tives on  his  recent  visit  in  New  York. 

"I  have  not  discussed  the  probability 
of  such  an  absurd  proposal  either  di- 
rectly or  indirectly  with  anybody.  Mary 
MacLaren  is  increasing  in  value  through 
popularity  created  by  her  exceptional 
work  in  my  pictures  now  being  shown 
in  Eastern  states  on  a  state-right  basis. 
Her  program  of  production  is  complete 
and  her  continuation  with  me  is  cer- 
tain." 


BELGIAN  KING  ON  WAR  FRONT  AND  WAR  NEWS 

FROM  TWO  FRONTS  IN  GAUMONT  WEEKLY 


President  Wilson,  Accompanied  By  His  Cabine%  Members  of  Con- 
gress and  Secretary  of  Navy  Daniels  Pictured  Leading 
Troops  on  Way  to  Camp 


Pictures  of  war  preparations  in  the 
United  States,  and  of  actual  activities  in 
Europe,  predominate  in  Gaumont-Mu- 
tual  Weekly  No.  141,  issued  September 
12. 

At  Camp  Gordon,  Ga.,  the  record- 
breaking  construction  of  an  immense 
wooden  barracks  in  a  working  day  of 
eight  hours  is  shown.  At  Charleston, 
W.  Va.,  Secretary  of  the  Navy  Daniels 
breaks  ground  for  the  erection  of  a 
mammoth  armor  and  projectile  plant, 
which  will  cost  many  millions.  In  Cali- 
fornia, San  Diego  has  turned  her  famous 
exposition  grounds  into  a  naval  training 
station;  and  the  oldest  Redskin  raises 
the  Star  Spangled  Banner  over  an  old 
Mission  he  helped  to  build. 

Probably  the  picture  in  this  issue  of 
the  Weekly,  which  will  arouse  the  most 
enthusiasm  is  that  where  President  Wil- 
son, carrying  the  Stars  and  Stripes,  and 
escorted  by  his  cabinet  and  the  members 


of  Congress,  leads  the  parade  of  the  new 
national  army  on  its  way  to  training 
camp.  In  New  York  City,  Mayor 
Mitchel  leads  a  monster  parade  of  the 
members  of  the  drafted  army. 


Letters  are  being  received  by  William 
A.  Brady,  president  of  the  National  As- 
sociation of  the  Motion  Picture  Indus- 
try, from  all  sections  of  the  country,  in- 
dicating the  splendid  support  which  the 
exhibitors  are  giving  to  the  nation-wide 
campaign  to  promote  patriotism  and  loy- 
alty among  the  citizens  in  every  locality. 

An  interesting  letter,  commending  this 
educational  work,  has  just  been  received 
from  Frank  L.  Crone,  of  the  Loyalty 
League  of  Grand  Forks,  North  Dakota, 
which  is  as  follows: 

"Conditions  in  this  part  of  the  coun- 
try are  such  that  every  possible  means 
should  be  employed  to  promote  patriot- 
ism and  loyalty.  We  know  of  no  agency 
that  can  accomplish  more  in  this  direc- 
tion than  the  picture  houses.  We  saw 
an  evidence  of  this  in  the  campaign  con- 
ducted in  these  houses  in  the  interests 
of  the  Liberty  Loan.  We  believe  it  is 
highly  desirable  that  such  an  educational 
campaign  should  be  continued  in  the  in- 
terests of  patriotism  in  general.  A  com- 
mittee of  this  organization  has  called  on 
the  proprietors  of  picture  houses  here 
and  find  they  are  quite  ready  to  do  their 
part.  If  the  committee,  of  which  you 
are  a  member,  is  in  a  position  to  do  so, 
we  strongly  advise  and  recommend  that 
suitable  films  representing  patriotic  sub- 
jects be  provided  for  the  houses  in  this 
city.  You  would  probably  find  that  con- 
ditions in  the  rest  of  North  Dakota  are 
somewhat  similar  to  those  in  Grand 
Forks  and  vicinity." 


SCENE  FROM  "OUTCAST"  AND  LEADING  MAN 


I^eft  David  Powell,  Leading  Man,  Who  Will  Support  Ann  Murdock  in  a  Series  of  Five  Pictures 

Right — A  Scene  From  the  "Outcast"  (Mutual) 


48 


EXHIBITORS  HERALD 


the  newspaper  of  the  film  trade— 

f§  The  "Exhibitors  Herald"  enjoys 

the  unique  distinction  of  being  in  style  AND  IN 
FACT  the  newspaper  of  the  film  trade. 

f§  In  its  news  columns  place  is  given  to  accounts  of 

all  important  happenings  in  the  trade  and  each  account  is 
written  in  a  thoroughly  unbiased  and  impartial  manner. 

^  Its  reviews  are  constructive  criticisms,  being  serv- 
iceable alike  to  exhibitor  and  producer. 

^  Its  editorial  comment  is  sane,  conservative  and 

FAIR  to  all  questions  and  persons  concerned. 

*I  To  learn  what  is  going  on  in  the  film  trade 
FIRST  and  TRUTHFULLY  read  the 

"Exhibitors  Herald" 

—the  newspaper  of  the  film  trade 


^For  Sale — The  Greatest  of  All  Feature  Attractions!  ^™ 

"Garden  of  Knowledge' 9 

One  of  the  costliest  productions  ever  shown,  in  5  parts.    Can  be  played  anywhere. 
Very  attractive  lobby  display.    Brand  new  condition. 

$500.00   WILL   BUY  IT! 

Address  Joe  Kohlberg  'r^fflST  Omaha,  Nebr. 
s  NOW  BOOKING  

Just  received  over  1 ,000  reels  of  film  consisting  of 
1-2-3-4-5-reel  Features. 
Weekly  Service,  35  Reels,  $25.00.    Posters  Free. 

WRITE  FOR  OUR  LIST 

STRAND  FILM  SERVICE 

112  N.  LaSalle  Street  CHICAGO,  ILL. 


GET    IN    TOUCH    WITH    US  FOR 

DEVELOPING  AND  PRINTING 

Studio  for  Rent     Raw  Stock  for  Sale 
ZENITH  MOTION  PICTURE  CO.,  1737  N.  Campell  Ave.,  Chicago,  III. 

OTTO  A.  BRINNER,  Pres.  Telephones:  Humboldt  686-2298 


OUR  FIGHTING  MEN  NEED  SMOKES! 

What  are  you  doing  about  it?    25c  to  $1.00  will  do  it. 

DO  IT  NOW 

"OUR  BOYS  IN  FRANCE  TOBACCO  FUND" 

19  West  44th  Street  NEW  YORK  CITY 

Endorsed  by  the  War  and  Navy  Departments 


DON'T  FORGET  TO  ORDER  YOUR  DA-LITE 


DeBerri 


DeBerri  Scenic  Co. 


DO  IT  NOW! 


Screens 


922  W.  Monroe  St. 

Chicago,  111. 


Effective  Film  Insurance  for 
MANUFACTURERS  AND  EXCHANGE  MANAGERS 

All  new  IIIidb  should  be  properly  treated  before  they  are 
permitted  to  run  through  the  projection  macnine.  My 
special  process  of  seasoning  and  softening  of  new  film's 
wlli  positively  toughen,  creating  an  efficiently  durable 
and  long-lived  film. 

Many  of  Chicago's  leading  exchange  managers  will  at- 
test to  the  excellent  resnlts  of  my  method,  which  is  done 
by  hand,  giving  personal  service  to  every  film  treated. 

A.  TEITEL 
112  North  La  Salle  Si.,  CHICAGO  Telephone  Franklin  3516 


DESIGNING   -   CONSULTING  -  SUPERVISING 


William  T.  Braun 

ARCHITECT 
189  W.  MADISON  STREET,  CHICAGO 


MOTION  PICTURE  THEATRES  AND  STUDIOS 


EXHIBITORS  HERALD 


49 


YOU  WILL  LIKE  THE 
NEW  BRISCOE 


Progress 
Character 


THE  new  Briscoe  at  $725  we  believe  is  the  best  looking,  the  sweetest 
running  automobile  ever  built  at  the  price.  Success  has  made  it 
Increased  production  has  lowered  costs,  provided  more  refinements. 

TOURING  car  has  surprising  roominess — try  it!  Four-passenger  road- 
ster is  the  only  car  built  with  a  full  back  to  the  front  seat — a  nov- 
elty— see  it!  Briscoe-built  in  Briscoe  factories  insures  quality  in 
every  detail. 

"K/f^ccorw*  ^/0*-T  wu^  miss  the  real  meaning  the  car  holds  for  you  if  you 
IVlcboa^e  Y  fail  to  see  the  beautiful,  handsomely  finished  and  completely 

equipped  1917  Briscoe  models. 


Five  Passenger  Touring  Car 
Four  Passenger  Roadster 


$725 
$725 


Coachaire  S  B  5  0 

Delivery  Car  'Canopy  Top  Body)  $715 


All  Prices  F.  O.  B.  Jackson 

BRISCOE  MOTOR  CORPORATION 

Department  CO  JACKSON,  MICHIGAN 


Minimi 


50 


EXHIBITORS  HERALD 


For  your  own  protection  be  certain  that  every  RACINE 
TIRE  you  buy  bears  the  name,  "Racine  Rubber  Company" 


V 


SEPTEMBER  29,  1917 


I 


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rnn> 


ODD 


'■V 


he 


ED 


CE 


The  same  big  trump  card— MARIE  WALCAMP— that  got  the  money, 
that  is  still  getting  the  money  for  Exhibitors  in  "LIBERTY".  This 
great  patriotic  serial  has  been  pronounced  by  every  manager  who 
booked  it  as  the  greatest  money-getting  serial  ever  produced. 

MARIE  WALCAMP,  star  of  "Liberty,"  has  an  even  more  important 
part  in  "The  Red  Ace."  She  is  duplicating  her  former  triumph — and 
that  means  another  big  winner  for  you.  There  is  more  pep,  punch, 
swift  action;  more  tense  situations;  a  stronger  plot  and  a  wider 
appeal  in  "The  Red  Ace"  than  there  is  in  any  competitive  serial 
now  Open  for  booking.  There  is  the  big  feature  of  a  punch  plus  at 
the  end  of  every  episode  that  brings  the  fans  back  every  week.  The 
most  gripping  serial  ever  produced  and  the  one  that  will  play  to  the 
most  money  is  "THE  RED  ACE."  Book  now  and  you'll  insure  your 
house  capacity  on  every  episode  day.  Book  thru  your  nearest  Uni- 
versal Exchange,  or  Universal  Film  Manufacturing  Co.,  Carl 
Laemmle,  President,  "The  Largest  Film  Concern  in  the  Universe/' 
1600  Broadway,  New  York. 


EMPIRE  ALL  STM  (DRPORATION  announcer 
%z  forihcvmmj  pres&dation  of 


Secondof  ite(Mes  FiohrmSkxs^mMolionEchires.Tbeplaij 
M  packed  theatres  all  cm  the  oouotaj  fasea^aafer  season.  Insix 
ads.  MiededkiM  Hendeisoo.SupGtbln  mcimtei.Enaded  hj  anall- 

Coming  Qmk?FnAnm  SutmsmtMslmRdure?: 
ANN  MURDOCH, 

BEAUTIFUL  ADVEKTURE"-^  INCHEST  GIRL" 

Pmded  by  D&f  Henderson  Dfxztefpt<A&eri  Gspejiani 
VAe  IMPOSTOR."   Dirededkf  £&! Henderson 

OLIVE  TELL  m  "^b UNFORESEEN" 


Tlvducsdlxf  Jhsmbated  by 

Empire  AllSfar  Corporation  Mutual  Fum  CbapORADON 

Jame$  UShdJen,  Ptei.  Johr>RJreuler,PreS. 


BIG 

%  STAPS  =~ 

^  ONLY  |§ 


ANN.  MURDOCK 


4 


EXHIBITORS  HERALD 


The  Giant  Hero 
of  CABIRIA" 
MACHETE 

in  the  seven- reel 
fiim  renration- 


S3 


THE  WARRIOR 


^1?**%*  Four  Weeks  Capacity  business  At  CRITERION 

•Jk\  THEATRE,  NEW  YORK,  Not  A  Battle  Picture,  But  A 

#k  \  Drama  Running  Over  With  Laujjhter,  Thri  I  Is,  C  heera 

1  I  And  heart-Throbs.  The  N.x  Time5  iayy ; 
J    I  "HE  OUT-FAIRBAHKS  FAIRBANKS' " 


STATE 
RIGHTS 

Write,  phone  or  wire 

General  Enterpriser inc 


'A  Wonderful 
Production.  I 
War  Deliqhted." 

£THU  BARRYMORt 


"Splendid  Pic- 
ture And  No 
Fake  About  W. 

DAN 'l  F I)  OHM  AH 


HERBERT  LUBIN 


ARTHUR  H.JAWYER 


1600  BROADWAY,  N.Y,    Tel*,***  BRYANT  5692 


EXHIBITORS  HERALD 


l!illllll!llllll!!!llll[llll!!inil!ll!llll!!l!!!ll!ll 


A  PROPHECY 

"If  a  man  can  make  better  motion  pictures;  employ  better 
artists,  directors,  authors,  photographers;  display  bigger 
bigness  in  ideas  and  production  than  his  neighbor — though 
he  build  his  house  on  a  desert  island,  the  world  will  make 
a  beaten  path  to  his  door.'' 

This  is  the  House  That  Fox  Built  when  he  made  STANDARD 
PICTURES  and  produced  his  One-A-Week  SPECIAL  FEATURES. 
His  house  is  not  built  "on  a  desert  island,''  however,  but  it  is  erected  on 
the  solid  foundation  of  legitimate  capital  and  brains,  and  THERE  IS  A 
BEATEN  PATH  TO  ITS  DOOR. 

THE  HOUSE  THAT  FOX  BUILT 
STANDARD  PICTURES 

Released  in  the  Open  Market  as  Individual  Attractions,  under  the  invari- 
able Fox  Policy  that  no  exhibitor  can  book  these  pictures  until  he  has 
seen  them. 

RELEASED  NOW 

THE  HONOR  SYSTEM— Greatest  human  story  ever  told. 
JACK  AND  THE  BEANSTALK— Wonder  Fairy  film. 
THE  SPY — Timely  expose  of  German  intrigue. 
THE  CONQUERER — William  Farnum  in  Titanic  American 
Drama. 

COMING  RELEASES 

THEDA  BARA  in  a  Superpicture,  "CAMILLE." 
WILLIAM  FARNUM  in  a  virile  drama,  "WHEN  A  MAN  SEES 
RED." 

AND  TWO  THUNDERCLAPS 

THEDA  BARA  in  a  Superpicture,  "CLEOPATRA." 
WILLIAM  FARNUM  in  the  great  novel,  "LES  MISERABLES." 

FOX  SPECIAL  FEATURES— ONE  A  WEEK— 52  A  YEAR 

STARS:  —  George  Walsh — Virginia  Pearson  —  Gladys.  Brockwell  — 
June  Caprice — Miriam  Cooper — Dustin  Farnum,  and  others. 

OCTOBER  RELEASES 

September  30th— Gladys  Brockwell  in  "CONSCIENCE." 
October  7th— Virginia  Pearson  in  "THOU  SHALT  NOT 
STEAL." 

October  14th— June  Caprice  in  "MISS  U.  S.  A." 
October  21st— George  Walsh  in  "THIS  IS  THE  LIFE." 
October  28th— Dustin  Farnum  in  "THE  SCARLET  PIMPER- 
NEL." 

THE  HOUSE  THAT  FOX  BUILT 

FOX  FILM  CORPORATION 


;!ii!ir:i:if;;!:!!T::;i:!"i;:ii!:M;::vn!;!ii::;!i!!!i:i:ii!!i::i 


EXHIBITORS  HERALD 


W.  H.  CLUNE 

ANNOUNCES 

the 

EASTERN  PREMIER 

of 

The  Eyes 

of  tke^A^rU 

by 

HAROLD  BELL  WRIGHT 


Aud  ltorium  Theatre 


CHICAGO 


16  Days  Only,  Starting  Friday,  September  21 


EXHIBITORS  HERALD 


5§     H  Advisory  Board:  I 

11  SAMUEL  GOLDFISH, Ciairaie  ' 
=         EDGAK  SELWTJl 
<S?  1IVIN  S.  COBB 

Sg^    =       AtTHUR  HOPSINS  \ 
=        MARGARET  MATO  i 
II     >0'  COOPER  MEGRUE 
Jgg:      m      ARCHIBALD  SELWTN 
S3g:      0.         CROSBY  GAIGE 

PORTER  EMERSON  BROWNE  ! 


Goldwyn  Wins  Praise 
Throughout  America 

4if^  OLLY  OF  THE  CIRCUS,"  the  first  Goldwyn  release  challenged 
the  attention  and  won  the  approval  of  the  nation.  All  that  Gold- 
wyn  hoped  for  in  the  way  of  good  fortune  was  attained. 

Important  daily  newspapers  through  their  critics,  film  trade  journals  in 
their  reviews,  and  powerful  exhibitors  by  telegraph  and  by  mail  gave 
indorsement  of  the  Goldwyn  standard  of  production  and  expressed  confi- 
dence in  the  future  achievements  of  this  organization. 

As  the  New  Orleans  Times-Picayune  says  in  reviewing  "Polly  of  the  Circus": 
"Brains  win.  Goldwyn  has  kept  every  promise.  Their  first  production  is  by 
far  the  best  motion  picture  presentation  that  has  ever  been  shown  in  the 
city  of  New  Orleans." 

Goldwyn  predicts  that  its  future  pictures  will  be  still  greater  and  better. 

OoldwynJ^pictures 

Corporation 


16  East  42d  Street 


New  York  City 


s 


t 

r 

f 
5 

I 

\ 


GET  YOUR  SHARE 

of  next  season's  big  money.  Start  getting  busy  now.  The  man  who 
is  ready  when  the  season  opens  is  the  man  who  is  going  to  keep 


smiling  at  a  full  house  all  winter. 

START  NOW 

to  build  up  a  high-class,  steady  growing  patronage  with  DE  LUXE 
4-PAGE  PROGRAMS.  We  claim  that  our  Free  Write  Up  Service, 
and  the  beauty  and  attractiveness  of  our  programs  themselves,  sell 
your  picture  to  your  patrons,  and  get  them  in  the  habit  of  looking  to 
you  for  the  best  in  photoplay  entertainment.  Successful  exhibitors 
all  over  the  country  stand  back  of  our  claim.  Now  is  the  time  to  think  seriously  about 
your  program.  We  will  furnish  from  500  up.  either  printed  complete  read\ 
to  distribute, or  just  the  plain  stock  as  you  wish.   The  write-up  service  i-  free. 


CAHILL-IGOE  COMPANY 

"The  Home  of  Cico  Products" 

117  W.  Harrison  Street  CHICAGO 


s 


EXHIBITORS  HERALD 


Well  save  you  the  price 
of  this  trade  journal 
before  you  buy  it 

— An  offer  on  which  you  cannot  lose 

TAKE  the  hardest  problem  of  your  theater 
or  operating  room. 

Maybe  it's  poor  projection,  some  trouble 
with  your  machine,  lights,  converter,  wiring, etc. 

Maybe  you  want  to  buy  some  good  second 
hand  equipment. 

Sit  down  now  and  write  us  about  it. 

We'll  put  your  question  up  to  one  of  our  experts  — 
actual  practical  and  technical  authorities. 

It  costs  you  nothing 

We'll  promptly  send  you  the  answer — absolutely  free. 

When  you  have  corrected  your  trouble,  saved  the  money 
on  your  purchases,  and  are  satisfied  that  our  help  has  saved 
you  money — then,  if  you  will,  send  us  one  dollar  and  get 
a  year's  subscription — 52  issues  of  the 


\ 


\ 


EXHIBITORS  °o, 
HERALD  *>Q 

203  S.  Dearborn  St.,  ^ 

Chicago,  111.  ^ 

■v- 

±. 

Enclosed  find  $1.00.  Please  send  O 
the  Exhibitors  Herald  for  one  vear  to 


EXHIBITORS 

HERALD 


Theater  . 


\ 

Address    \ 


There  are  no  strings  to  this  offer.    You  don't  have  to  sub-  i 
scribe  to  get  this  advice.  You  are  under  no  obligation  to  us.  | 

Send  us  that  hard  question  today. 

•6 


Pin  this  coupon  to  your  letter  to  insure  immediate  attention. 

S 


EXHIBITORS  HERALD 


9 


"O/w  tyujhest  Standard  9n  Motion  Pictures' 

Read  What  They  Say 


of 


TAYLOR 
HOLMES 

"EFFICIENCY 
EDGAR'S  COURTSHIP" 

From  CLARENCE  BUDDINGTON  KELLAND'S  story  in  the  Saturday  Evening  Post. 

"The  best  comedy  of  the  year." — 5.  A.  Rothaphel,  Riulto  Theatre,  N.  Y. 
"The  big  laughing  hit  of  the  season."  —  E.  C.  Boslick,  Merrill  Theatre, 
Milwaukee. 

"Mr.  Holmes  took  the  film  world  by  storm." — New  York  Tribune. 

VThe  super-efficient  film  comedian  of  the  year."  —  New  York  American. 

"Went  over  with  a  bang." — Chicago  Herald. 

"It  was  a  scream." — Chicago  Evening  Post. 

"A  high  class  play,  rich  in  humor." — New  York  Herald. 

Distributed  through  George  Kleine  System. 


1333  Argyle  St.,  Chicago 


Now  Is  the  Time  national  or  Columbia  carbons 

..  . — . .      j        .  .              ,  .  Our.  stock  is  always  complete  in  the  following; 

to  install  a  Simplex  picture  machine.  sizeSi  all  shipments  made  same  day  order  is  re_ 

If  you  expect  to  get  your  share  of  this  sea-  ceived. 

son's  business  you  must  have  the  best       y%  x  12  Soft  cored,  per  hundred   $9.90 

booth    equipment    obtainable.    A    great       %  x  12  Soft  cored,  per  hundred    7.25 

manv  Exhibitors  do  not  give  this  end  of       %  x  10  Soft  cored,  per  hundred    6.75 

the  business  due  consideration.    Do  you       $  x  }2  Soft  cored  per  hundred    5.50 

,.        ,  ,    .   .      .    ..  f  %  x  10  Soft  cored,  per  hundred    5.00 

realize  that  perfect  projection  is  just  as       ^  x  7   Soft  cored>  j)er  hundred    3.50 

essential  as  good  pictures?    No  matter       s/8  x  6   Soft  cored,  per  hundred    2.75 

how  good  service  you  are  using,  the  value       i%  x  12  Soft  cored,  per  hundred    5.00 

is  lost  unless  vour  booth  equipment  is  Up        Vi  x  12  Soft  cored,  per  hundred    4.50 

to  date  in  every  respect.    SIMPLEX  6  Solid  per  hundred    2.25 

t,t™  ((0„         ,  .  .„    •  . «     j  i%  x    o  Silvertips,  per  hundred    4.40 

TYPE   S  machines  will  give  you  the  de-       g  x   6  SiLvertiJSj  ^er  hundred    4.60 

sired  results.  ys  x    6  Silvertips.  per  hundred    4.80 

Write  for  special  literature  and  catalog.  Special  price  in  1000  lots. 

Send  for  our  new  price  list  of  Theatre  equipment  and  Supplies    It  zvill  save  you  money 


Exhibitors  Supply  Company,  Inc. 


Mailers  Bldg. 
Chicago,  111. 


157  N.  Illinois  St. 
Indianapolis,  Ind. 


10 


E  X  H  I  B  I  T  O  RS  HERALD 


WILLIAM    A.  SQADV 


ALICE  BRADY 

"Betsy  Ross 


VALE  and  GEORGE  COWL 


."2 


;iti'.:'.:.:'.:.:.:.l.: 

Published  Weekly  by 

EXHIBITORS  HERALD  CO. 

at  203  South  Dearborn  Street.  Chicago 
Tel..  Harrison  7355 


.. ;  :  j 


MARTIN  J.  QLTGLEY  .  Editor 


lililiiiiniiiliii-iniifiii 


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V 


SEPTEMBER  29.  1917 


Number  14 


Oil 


The  Exhibitor's  Test 

every  hand  we  hear  vague  murmurings  con- 
cerning  those  forces  which  are  reeking  to 
wrest  profitable  theatres  from  exhibitors  and  estab- 
lish a  nation-wide  chain  of  houses  operated  by  a 
single  gigantic  organization. 

It  seems  to  us  the  greatest  stimulus  this  work 
can  receive  is  the  apathetic  attitude  of  a  large  num- 
ber of  exhibitors  in  matters  vitally  affecting  the 
welfare  of  their  theatres. 

The  most  certain  way  of  insuring  the  success  of 
a  nation-wide  and  numerous  chain  of  theatres  oper- 
ated by  a  single  organization  is  for  the  local  ex- 
hibitor to  prove  unequal  to  the  work  of  supplying 
satisfactory  motion  picture  amusement  for  his  com- 
munity. 

A  staggering  percentage  of  the  motion  picture 
theatres  of  the  United  States  and  Canada  are  located 
in  towns  of  less  than  five  thousand  population.  In 
a  very  large  number  of  those  places  the  local  ex- 
hibitor has  not  grown  apace  with  the  development 
of  the  pictures  he  is  showing ;  in  fact,  he  has  not 
even  progressed  proportionately  with  the  other 
business  men  of  his  community — the  merchant, 
druggist  and  garage  keeper. 


Residents  of  small  towns  and  farming  com- 
munities, through  their  contact  weekly  with  tons 
of  popular  literature,  newspapers,  magazines  and 


technical  papers,  have  developed  a  keen,  discerning 
amusement  taste  and  the  motion  picture  selected  in 
a  haphazard  manner,  run  off  jerkingly  to  the  accom- 
paniment of  an  unmusical  pounder  of  the  ivories 
and  surrounded  with  other  details  of  woefully-lack- 
ing "presentation"  can  no  longer  satisfy. 

The  personal  equation  is  the  big  factor  in  the 
success  or  failure  of  any  nation-wide  chain  of 
theatres :  in  many  cases  the  local  exhibitor  will  have 
to  progress  or  resign  his  place  to  a  more  able  as- 
sistant. 

(r  _  i    *    *    *.  f 

Again,  That  Combine 

THE  motion  picture  trade — one  of  the  most  fruit- 
ful fields  for  the  mining  of  wild-eyed  rumor 
which  has  yet  been  opened  up — submits  periodically 
to  the  story  of  a  giant  combine  of  all  the  producing 
and  distributing  companies  in  the  business. 

Announcement  of  the  astounding  details  of  this 
lotus-eater's  plan  has  become  a  favorite  diversion 
even  among  some  of  the  most  substantial  and  sober- 
est executives  in  the  trade. 

Our  explanation  is  that  the  story  is  indulged  in 
frequently  because  of  its  delicious  humor,  as  the 
accomplishment  of  said  combine  would  be  a  task 
which,  in  comparison,  would  make  the  building  of 
the  Tower  of  Babel  as  simple  as  the  running  up  of 
an  automatic  fire  ladder. 


12 


EXHIBITORS  HERALD 


SUMMARY  OF  CURRENT  ISSUE 


NEWS  OF  THE  WEEK 

Exhibitors  Use  "Herald"  in  Music  Tax  Fight   I? 

Xew  Brunswick  Exhibitors  Spurn  Ochs  League  for  A.  E.  A......'.  13 

Vitagraph  Forces  F"unkhouser  to  Give  "Within  the  Law"  a  Permit.  .  14 

Boycott  Music  Combine  and  Kill  Seat  Tax,  Club  Warns  Exhibitors.  14 

Perfection  Pictures  Process  Rivals  Press   15 

C  haplin's  "Adventurer"  Now  Being  Cut  for  Issuance  by  Mutual.  ..  10 

Hazel  Daly  and  Harry  Beaumont  Engaged  by  Selig   16 

film  Operators  Strike  at  Fort  Worth,  Texas..   16 

Hall  Gets  $32,000  for  Franchise  in  National  Exhibitors'  Circuit....  17 

Exhibitor  Will  Get  Advertising  Aid  in  Exploiting  "The  Warrior"..  IT 

Hutchinson  Sees  Big  Winter  Film  Trade  in  Industry   IT 

"Aladdin  and  the  Wonderful  Lamp,"  F"ox   F'ilm,  Soon  Opens  at  « 

New  York  Globe   IS 

Lina  Cavalieri  to  Be  Starred  in  "Eternal  Temptress"   18 

Berg  to  Cross  Continent  with  Overland  Films   19 

World  Film  Corporation  Buys  "The  Alibi"   19 

Reginald  Barker  Re-engaged  by  Paralta   19 

Zambreno  in  Big  Deal  for  His  Chicago  Company.   20 

Maxine  Elliott  to  Make  Screen  Debut  in  "Fighting  Odds,"  Not 

"Magdalene"  Play   20 

Exhibitors  Laud  Clune's  Selection  of  Chicago  for   "Eyes  of  the 

World"  Premier   20 

Empire  Studios  in  East  Work  at  Full  Capacity   20 

Natalia  Lesienko,  Vampire  Role  Star,  Leads  in  "Painted  Doll"....  21 
Most  Perfect  Aircraft  Motor  to  Drive  U.  S.  War  Planes  Shown 

in   Gaumont  Reel   21 

Experience    of    Detective    Burns    Seen    in    Wholesome's  "Penny 

Philanthropist"    22 

George  Walsh  Stars  in  "The  Yankee  Way,"  Fox's  Mid-September 

Feature    22 

Michigan  Exhibitors  Line  Up  Solid  in  Two  New  A.  E.  A.  Branches  22 
Holmes  and  Washburn  Are  Starred  in  Two  New  Essanay  October 

Films   23 

First  Commonwealth  Corporation   Film  with   Charlotte  Progresses 

Rapidly   23 

Circle  Theater,  of  Indianapolis,  Holds  First  Anniversary   24 

We  Are  Trying  to  Fight  Music  Tax  Fair,  Replies  A.   E.   A.  to 

Ochs  Tirade   32 

Zena  Keefe  Stars  in  "Shame,"  a  New  J.  W.  Noble  Film   32 

J.  L.  Hunter,  Head  Kleine  Auditor,  Joins  the  Army   34 

World  Films  Prove  Stage  Plays  Adapted  to  Screen  Are  Best,  says 

W.  A.  Brady   45 

New  Market  for  U.  S.  Films  in  Russia,  Says  N.  S.  Kaplan   45 

"His  Robe  of  Honor"  Is  First  Walthall  Film  for  Paralta   46 

Bluebird    Program    with    Noted    Stars    Completed    to    Middle  of 

November    46 

Historical  Accuracy  in  Sets  and  Costumes  Observed  in  Kellermann 

Picture    46 

Paralta  to  Star  Rhea  Mitchell  in  Eight  Photoplays   4fi 

Edna  Goodrich  and  Mary  Miles  Minter  in  October  Films  on  Mutual 

Program    47 

Canadian   Rights   to   "Warrior"   Sold   by   General    Enterprises  to 

Globe  Films    47 

REVIEWS 

"One  Hour,"  J.  W.  Noble-Hoffman  D.,  Six  Parts,  with  Zena  Keefe.  25 
"Rasputin,  the  Black  Monk,"  World  D.,  Seven  Parts,  with  H.  Hull.  25 
"Sirens  of  the  Sea,"  Jewel  Fantasy,  Eight  Parts,  with  Louise  Lovely  26 
"The  F'reedom  of  the  World,"  Ira  Lowrey  D.,  Eight  Parts,  with 

E.   K.  Lincoln   26 

"A  Contented  Woman,"  Selig  C,  Two  Parts,  with  Amy  Dennis....  26 
"On   the   Level,"  Lasky-Paramount   D.,   Five   Parts,   with  Fannie 

Ward    27 

"Sands  of  Sacrifice,"  American  Mutual  D.,  Five  Parts,  with  Wm. 

Russell    27 

"Men   of   the   Desert,"   Essanay-Perfection    D.,   Five   Parts,  with 

Jack  Gardner    27 

"Their  Compact,"  Metro  D.,  Seven  Parts,  with  Bushman  and  Bayne  2, 
"The  Man  Without  a  Country,"  Jewel  D.,  Six  Parts,  with  Florence 

La  Badie    28 

"The  Haunted  House,"  Triangle   D.,   Five  Parts,   with  Winifred 

Allen    28 

"Fighting  in   France,"  M.   L.   Fulton  Official   War  Pictures,  Six 

Parts    28 

"Flirting  with   Death,"  Bluebird  C-D.,  Five  Parts,  with  Brownie 

Vernon  and   Herbert   Rawlinson   29 

"Behind  the  Mask,"  Art  Dramas  D.,  Five  Parts,  with  Catherine 

Calvert    29 

"War  and  the  Woman,"  Thanhouser-Pathe  D.,  Five   Partsj  with 

Florence  La  Badie   2!' 

"Mountain  Dew,"  Triangle  C  D.,  Five  Parts,  with  Margerv  Wilson  29 
"The   Spindle  of   Life,"   Butterfly   C  D.,   Five    Parts,   with  Neva 

Gerber    30 

"The  Awakening  of  Ruth,"  Edison-Perfection  D.,  Five  Parts,  with 

Shirley  Mason    30 

DEPARTMENTS 

The  Periscope   31 

Film  Market  Quotations   33 

Official  Cut-Outs  by  Chicago  Censors  ...  33 

This  Week  at  Down-Town  Chicago  Theaters   33 

Synopses  of  Current  Releases  85  36 

Chicago  Trade  Events  ,  ,  37 

New  Corporations   37 

New  Theaters    ]  37 

Changes  of  the  Week  !.'.!!!!!!.'";  37 

Canadian  Film  News  3S 

New  York  Notes  .  ^* ....... ...  38 

Calendar  of  Current  Releases  39-40-41-42 

News  of  Exhibitors  and  Exchanges   43 


The  Censor's  Job 

/^VN  the  other  hand,  the  path  of  Chicago's  Major 
Funkhouser  is  anything  but  roseate.  It  is 
simply  the  old  story  of  "damned  if  he  does  and 
damned  if  he  doesn't."  Perhaps  a  happier  choice 
than  the  Major  could  be  found  for  the  job  bfcit  at 
the  same  time  a  censor  to  render  satisfaction  to  all 
would  have  to  be  more  than  human. 

The  office  has  no  logical  reasons  for  existence, 
consequently  the  administration  of  it  is  fraught  with 
difficulties  innumerable. 


A  Word  to  the  A.  E.  A. 

THE  American  Exhibitors  Association,  as  well 
as  any  organization  of  exhibitors,  in  order  to 
preserve  a  legitimate  reason  for  existing  must  avoid 
scrupulously  petty  political  arguments  and  steer  far 
away  from  arguments  between  individuals  and  com- 
panies which  do  not  affect  the  welfare  of  the  ex- 
hibitors as  a  whole. 

The  late  organization  of  exhibitors  was  usher- 
ed into  oblivion  as  much  by  these  things  as  through 
the  fact  that  it  was  unable  to  accomplish  anything 
worth  while  for  the  exhibitor. 

Before  the  American  Exhibitors  Association 
there  is  dawning  an  era  of  great  usefulness ;  it  is  an 
organization  potentially  able  to  weld  together 
eventually  the  scattered  forces  of  the  exhibitors  and 
obtain  everywhere  for  them  their  just  demands. 

But  this  organization  even  though  it  is  coun- 
seled by  a  number  of  the  wisest  men  in  the  exhibi- 
tion profession  must  constantly  be  vigilant  in  order 
that  it  may  avoid  the  pitfalls  of  its  predecessor.  It 
should  carefully  avoid  controversy  with  those  who 
are  opposing  it  and  who  are  striving  vainly  to  hold 
together  the  crumbling  walls  of  the  old  organiza- 
tion. Many  questions  have  been  raised  and  others 
will  be  brought  up,  all  seeking  to  cloud  the  issue 
and  obscure  the  sterling  aims  of  the  American  Ex- 
hibitors Association. 

The  new  organization,  confident  of  its  prowess, 
realizing  that  what  has  been  claimed  by  others  it 
really  possesses  can  go  about  its  business  quietly 
and  orderly,  avoiding  the  atmosphere  of  squabbling 
and  bickering  which  others  are  seeking  to  cast 
about  its  activities. 

—MARTIN  J.  QUIGLEY. 


EXHIBITORS  HERALD 


13 


EXHIBITORS  USE  "HERALD"  IN  MUSIC  TAX  FIGHT 

Thousand  Theater  Owners  of  Rocky  Mountain  District  Band 
in  Boycott  on  Publishers'  Combine.  Seeking  Ten-Cent  Seat 
Fee;  H.  T.  Nolan  Uses  Paper's  Warnings  for  Propaganda 

Denver,  Col.  (Special  to  "Exhibitors  Herald".) — More  than  1,000  exhibitors 
l  he  Rocky  Mountain  district  have  banded  and  proclaimed  a  boycott  against  the 
Lerican  Society  of  Composers,  Authors  and  Publishers,  which  has  demanded 
b  all  owners  of  motion  picture  theaters  throughout  the  district  pay  a  yearly  tax 
I  en  cents  a  seat  for  the  rendition  of  any  copyrighted  music  controlled  by  any 
inber  of  the  combine. 

H.  T.  Nolan,  president  of  the  Rocky  Mountain  Screen  Club  in  this  city,  who  is 
t  ing  the  boycott  campaign,  declares  that  throughout  this  entire  territory  senti- 
l.t  is  high  against  the  unjust  tax  demanded  by  the  combine  of  music  publishers. 


Xolan,  with  the  aid  of  H.  E. 
If  man.  and  a  score  of  representative 
bitors  in  Denver,  started  the  cam- 
n  as  a  direct  result  of  "Exhibitors 
lid"  warning  to  exhibitors  to  boy- 
music  controlled  by  the  combine 
use  musical  selections  of  music  pub- 
;rs  who  are  not  affiliated  with  the 
ibine. 

Excerpts  From  "Herald"  Used 

ore  than  1.000  excerpts  of  the  warn- 
to  exhibitors  throughout  the  United 
es  against  the  music  trust,  which  ap- 
Ked  in  the  August  15  issue  of  the 
rrald."  have  been  reprinted  and 
bed  to  theater  operators,  says  Mr. 
Inn. 

'.  Ve  have  received  replies  from  every 
h.ter  owner  to  whom  the  excerpts 
Mi  'Exhibitors  Herald'  were  sent," 
e  sserts. 

"he  exhibitors  in  the  Rocky  Moun- 


tain region  appreciate  the  work  the 
"Herald'  is  doing  for  the  good  of  this 
wonderful  business. 

"This  screen  club  is  comparatively  a 
young  organization,  but  its  membership 
is  strong  throughout  this  entire  terri- 
tory, and  has  made  itself  felt  in  all  af- 
fairs concerning  the  exhibitor,"  Mr.  No- 
lan declares.  "The  club  is  not  a  one- 
man  affair,  and  its  success  is  the  result 
of  able  work  by  many  prominent  mem- 
bers. We  have  successfully  combatted 
state  censorship,  public  welfare  boards 
and  other  unjust  legislation  from  time 
to  time. 

Club  Is  a  Power 

"This  club  was  the  first  organization 
of  its  kind  to  take  up  the  direction  of  a 
Red  Cross  benefit,  with  the  result  that 
more  than  $12,000  was  turned  over  to 
this  worthy  cause. 

"H.  E.  Huffman  is  vice-president,  sec- 


retary and  treasurer.  The  chairman  of 
the  legislative  committee,  which  body 
is  our  first-line  trench,  is  H.  H.  Buck- 
waiter.  At  the  present  time  we  are 
planning  our  second  big  Screen  Club 
ball,  to  be  held  some  time  this  fall,  and 
arrangements  have  been  made  to  bring 
some  of  the  notable  screen  stars  from 
California  to  the  affair." 

All  theater  owners  have  been  warned 
not  to  allow  representatives  of  publish- 
ers in  the  combine  play  copyrighted  se- 
lections in  the  theaters  because  the  mere 
rendition  of  such  copyrighted  matter 
will  make  lawful  the  collection  of  the 
ten-cent  seat  tax. 

Campaign  Is  Spreading 
This  campaign  to  boycott  the  music 
publishers,  it  is  reported  here,  has 
spread  throughout  the  entire  northwest 
where  exhibitors  are  using  musical  num- 
bers of  publishers  not  identified  with  the 
trust. 


STOP  USING  FOOD  IN 

MAKING  FILM  PLAYS. 

U.  S.  TELLS  PRODUCERS 


The  Food  administration,  at  Wash- 
ington, D.  C,  has  asked  the  theatrical 
and  motion  picture  producers  of  the 
country  to  refrain  from  using  real  food 
in  their  productions  during  the  war. 


J  :ON  OPERATORS  IN 

DETROIT  SEEK  ?5  PAY 
IN  NEW  WAGE  SCHEDULE 


le  union  operators  of  Detroit.  Mich., 
i  demanding  an  increase  of  from 
h  i  to  five  dollars  a  week  in  a  new 
c  dule  they  have  drafted,  but  which 
lanot  been  accepted  as  yet  by  the  ex- 
lilors  of  the  city.  The  increase  de- 
le.ls  upon  the  size  of  the  theater  and 
h  are  asking  in  addition  80  cents  per 
to,  for  overtime,  as  well  as  $2  an  hour 
oi;xtra  matinees. 


•IREPROOF  FILM  MAKING 
CONCERN  IN  BANKRUPTCY 


>chester,  X.  Y. — A  voluntary  peti- 
H  in  bankruptcy  was  filed  in  the 
uied  States  District  Court  by  the  Sen- 
j|t  ;d  Products  Company  of  Rochester. 
lh  liabilities  are  $157,510,000  and  the 
is:  s  S100.200.  The  company  owns  real 
ts>e  valued  at  $100,000.     Included  in 

assets  is  the  formula  for  a  secret 
press  for  making  fireproof  film. 


UiDON  THEATRES  WARN 
CROWDS  HOW  TO  EXIT 

DURING  HUN  AIR  RAIDS 


;  ieatre  programs  in  London,  England. 
st-  the  moonlight  air  raids  have  be- 
to>z  prevalent,   now   bear   the  timely 

^ook  for  the  nearest  exit  and  WALK, 
toot  run.  to  it  in  case  of  fire  or  air 
M-  Audiences  will  be  warned  from 
«n<  ront  of  the  house  fully  20  minutes 
•d  vance  of  any  air  raids." 


NEW  BRUNSWICK  EXHIBITORS  SPURN 

OCH  S  LEAGUE  FOR  THE  NEW  A.  E.  A. 

Premier   Foster   at  Maritime  Province  Convention  Tells 
Canadian  Exhibitors  to  Fight  for  Rights,  Says 
Charles  C.  Pettijohn 


Upon  his  return  from  the  Maritime 
Province  Motion  Picture  Convention  held 
at  St.  Johns,  N.  B..  Charles  C  Pettijohn, 
general  manager  of  the  American  Ex- 
hibitors' Association,  announced  that 
after  the  convention  had  voted  to  post- 
pone indefinitely  any  affiliation  with  the 
Motion  Picture  Exhibitors'  League  of 
America,  that  a  majority  of  the  members 
had  joined  the  A.  E.  A. 

Mr.  Pettijohn  was  enthusiastic  over 
the  support  he  received  from  the  exhibit- 
ors in  that  section  of  Canada  and  has 
been  asked  to  work  in  conjunction  with 
the  attorneys  of  the  Canadian  exhibitors 
in  fighting  adverse  legislation.  Mr.  Pet- 
tijohn. Miss  Rose  Tapley.  of  Yitagraph. 
and  a  number  of  exhibitors  of  the  Mari- 
time Provinces  had  an  audience  with 
Premier  Foster,  of  New  Brunswick,  who 
was  enlightened  on  the  subject  of  film 
taxation  from  the  exhibitors'  standpoint. 
He  expressed  wonder  when  told  that 
many  of  the  exhibitors  frequently  lost 
money  when  playing  some  of  the  bigger 
stars,  although  their  theatres  were 
packed,  because  of  the  high  cost  of  film 
rental  and  made  money  on  the  lesser 
celebrities  of  the  screen  with  houses  not 


entirely  filled.  The  Premier  said  he 
thought  the  exhibitors  should  band  to- 
gether to  fight  the  star  system. 

Premier  Foster  invited  Mr.  Pettijohn 
to  appear  before  a  meeting  of  all  the 
premiers  of  the  Dominion  of  Canada 
when  they  next  convene  to  address  them 
on  matters  of  interest  to  Canadian  ex- 
hibitors, which  invitation  has  been  ac- 
cepted. 

The  following  exhibitors  have  joined 
the  American  Exhibitors'  Association  at 
the  St.  Johns  convention,  according  to 
Mr.  Pettijohn:  Walter  H.  Golding.  Im- 
perial Theatre.  St.  Johns.  X.  B.:  T.  G. 
Spencer,  Unique  Theatre.  St.  Johns.  X. 

B.  :  F.  \Y.  Winter.  Empress  Theatre. 
Moncton,  N.  B.;  A.  R.  Tonie.  Grand 
Theatre.  Moncton,  X.  B.;  R.  W.  Doo. 
Gem  Theatre,  Amherst,  X.  B.;  C.  E.  Al- 
lan. Empress  Theatre.  Amherst,  X.  B.; 

C.  J.  Gallagher,  Peoples  Theatre.  Char- 
lottestown,  P.  E.  I.:  C  J.  Gallagher, 
Prince  Edward  Theatre.  Charlottestown. 
P.  E.  I.;  S.  C.  Hurley,  Lyric  Theatre. 
St.  Johns.  X.  B.:  C.  T.  Stowe.  Gem  Thea- 
tre. Fredericton,  X.  B.:  R.  T.  Lee.  Gem 
Theatre.  Fredericton,  X.  B.:  Arch  Mason. 
Wolfville  Theatre,  Wolfville,  N.  B.; 
Arch  Mason,  Housport  Theatre.  Hous- 
port,  X.  B. 

(Continued  on  Page  14,  Col.  3) 


14 


EXHIBITORS  HERALD 


VITAGRAPH  FORCES  FUNKHOUSER  TO 
GIVE  "WITHIN  THE  LAW"  A  PERMIT 


Sept.  13  Is  Unlucky  Day  for  Major  Who  Loses  Decision  in 
Fight  in  Chicago  Court;  City  to  Appeal  Case 


In  the  mandamus  proceedings  insti- 
tuted by  the  Vitagraph  Company,  Judge 
Crowe  in  the  Circuit  Court  of  Chicago, 
on  September  13,  directed  Deputy  Su- 
perintendent of  Police  Funkhouser  to  is- 
sue a  permit  allowing  the  exhibition  be- 
fore the  public  of  the  film,  "Within  the 
Law." 

When  the  case  came  up  on  September 
12  the  city  filed  a  demurrer  to  the  peti- 
tion for  a  mandamus  asked  for  by  the 


Vitagraph  Company.  Judge  Crowe  over- 
ruled the  demurrer  and  upon  the  Judge 
issuing  the  writ  George  Kandlik,  assist- 
ant corporation  counsel  for  the  city  of 
Chicago,  anounced  that  the  city  would 
take  an  appeal. 

The  petitioners  had  contended  that 
Ma:or  Funkhouser  had  no  authority  to 
"blue  pencil"  the  film,  but  Judge  Crowe 
asserted  that  in  his  opinion  Funkhouser 
was  a  perfectly  legally  appointed  censor. 


ALICE  BRADY  TO 

FILM;  FINISHES 

VAUDEVILLE  TRIP 


WILL  ADVERTISE 

AUBREY  COMEDIES 

IN  DAILY  PAPERS 


Miss  Alice  Brady  having  resigned  from 
the  World  Film  to  organize  a  com- 
pany of  her  own,  recently  took  a  trip 
through  the  south  in  a  vaudeville  act  of 
her  own,  incidentally  receiving  an  ova- 
tion of  her  own.  Through  Atlanta,  Bir- 
mingham, Memphis  and  New  Orleans 
she  sang  and  played  her  way  into  favor 
in  a  clever  act.  She  now  is  ready  to 
step  into  the  arduous  duties  of  moving 
picture  impressario. 


In  the  exploitation  of  the  Aubrey 
Series  of  two  reel  comedies,  Arthur  N. 
Smallwood  announces  that  his  company 
will  inaugurate  a  new  plan  of  mer- 
chandising and  advertising  for  the  pur- 
pose of  assisting  the  state  rights  ex- 
changes in  securing  bookings.  An  exten- 
sive advertising  campaign  will  be  run  in 
a  large  list  of  newspapers  on  each  in- 
dividual two  reel  production,  and  the 
publishers  of  the  newspapers  will  co- 
operate with  the  exchanges  and  the  ex- 
hibitors in  exploiting  the  product. 


N.  B.  SPURNS  OCH'S  LEAGUE 

(Continued  from  Page  13) 

The  election  resulted  in  the  naming 
the  following  executives:  N.  V.  Gasto 
guay,  Halifax,  president;  F.  G.  Spenc 
St.  Johns,  vice-president;  J.  M.  Frar 
lin,  Halifax,  secretary;  J.  B.  G.  Metzl 
Halifax,  treasurer;  N.  W.  Mason,  N> 
Glasgow,  vice-president  for  Nova  Scot 
W.  H.  Golding,  St.  Johns,  vice-presid( 
for  New  Brunswick;  J.  J.  Gaudet,  Su 
merside,  vice-president  for  P.  E.  I. 


ORPHEUM  THEATER 
IN  CHICAGO  WILL 
PLAY  "INTOLERANCE 


In  spite  of  the  fact  that  the  Stu 
baker,  La  Salle  and  Colonial  Thea 
have  been  or  are  about  to  forsake 
celluloid,  Chicago  is  to  have  one  big  h 
picture  house,  playing  the  biggest  ' 
tures  obtainable. 

Messrs.  Jones,  Linick  &  Schaefer 
nounce  that  the  Orpheum  Theatre 
State    near    Monroe    street,  which 
been  playing  a  daily  change  policy 
small-sized  features,  will  begin  a  s 
week  policy  October  1,  opening  with  e 
David  Griffith  production  "Intoleran  I 
The  Orpheum  Theatre  will  be  the  hi  e 
of  only  the  biggest  feature  pictures  n 
tainable,  and  will  change  its  progran'  n 
Sundays  and  Thursdays. 

"Intolerance"  will  be  followed  'jr 
"Jack  and  the  Beanstalk"  and  Wil  li 
Farnum  in  "When  a  Man  Sees  Red. 

George  H.  Moore,  who  has  been  nil 
ager  of  the  Orpheum  for  the  past  :n 
years,  remains  in  the  same  capacity 


BOYCOTT  MUSIC  COMBINE  AND  KILL  THE  SEAT  TAX, 
IS  ROCKY  MOUNTAIN  CLUB  WARNING  TO  EXHIBITORS 

The  following  letter  of  warning  and  plea  to  boycott  the  music  controlled  by  the  combine  of  publishers  has  been 
sent  to  1,000  exhibitors  by  the  Rocky  Mountain  Screen  Club,  of  which  H.  T.  Nolan  is  president: 


To  All  Exhibitors: 

Yon  are  criminal — subject  to  arrest 
and  fine — sad,  but  true.  A  new  and  very 
serious  danger  confronts  you.  As  usual, 
the  Rocky  Mountain  Screen  Club,  acting 
as  your  big  brother,  is  on  your  side, 
ready  to  help  you  win — whether  you  are 
a  member  of  the  happy  family  or  not. 
Bead  enclosed  clippings  reproduced  from 
the  August  18  issue  of  "Exhibitors  Her- 
ald." 

Here  is  the  situation:  Some — not  all 
— of  the  music  composers  and  publishers 
have  formed  a  little  "trust"  of  their  own 
and  are  planning  on  grabbing  a  matter 
of  a  million  a  year  from  the  picture  show 
proprietors.  Don't  hide  your  head  in  the 
sand  and  say  "They  can't  do  it."  But 
right  here  is  the  point  to  remember — 
they  can't  i3sue  any  permit  to  play  or 
protect  you  if  you  do  play  a  selection 
copyrighted  by  a  musician  not  a  member 
of  their  association.  In  other  words,  it 
is  a  grand,  big  bluff  strictly  on  their 
side.  You  pay  the  ten-cents-a-seat  and 
get  very  little  protection  in  return.  But 
if  you  p'ay  their  music  only  one  time 
YOU  MUST  PAY  THE  TBIBUTE  FOB 
THE  FULL  YEAR.  If  you  refuse  to  pay 
and  play  the  music  you  are  liable  for  the 
full  penalties  set  forth  in  the  national 
copyrighted  law  AND  THEY  CAN  COL- 
LECT. 

The  situation  is  a  very  dangerous  one 
and  requires  immediate  action  on  your 
part.  Time  is  too  short  to  discuss  the 
matter  very  much  in  this  first  letter,  but 
you  can  rely  on  this  club  looking  after 
your  interests  and  keeping  you  informed. 


On  your  part  you  must,  for  your  own 
protection,  follow  exactly  the  sugges- 
tions we  offer.  They  will  not  be  made  in 
a  trivial  way,  but  only  after  long  delib- 
eration based  on  the  best  information  we 
can  obtain  and  under  extensive  legal  con- 
sultation. 

We  take  it  for  granted  that  you  will 
decline  to  pay  the  unjust  tax.  Then,  the 
first  thing  to  do  is  to  carefully  avoid 
playing  any  music  bearing  a  copyright 
date  since  1900.  There  are  thousands  of 
standard  selections  both  classical  and 
popular  that  can  be  used.  In  fact,  the 
vast  majority  of  "picture  pieces"  are  the 
old  numbers  that  fit  much  better. 

We  are  advised  that  certain  publish- 
ers are  willing  to  have  their  selections 
played  without  royalty.  We  have  not 
had  time  to  investigate  this  list,  so  ad- 
vise you  to  write  to  the  publishers  and 
ask  them  specifically  whether  you  will 
be  permitted  to  play  their  music  in  your 
theater.  Ask  them  for  catalogue  of  se- 
lections with  professional  prices  and  ask 
to  be  put  on  their  mailing  list.  Go  to 
your  local  music  stores  and  suggest  that 
they  make  special  effort  to  boost  and  sell 
selections  you  are  permitted  to  play  in 
your  house.  If  you  feel  inclined  to  help 
us,  just  tell  the  publisher  that  you  are 
acting  in  harmony  with  the  suggestions 
of  the  Bocky  Mountain  Screen  Club.  We 
will  certainly  appreciate  this — but  we 
don't  ask  it. 

Now,  watch  this:  If  a  stranger  or 
even  a  friend  comes  into  your  house  and 
asks  you  to  "run  this  off  just  to  hear 
how  it  sounds,"  or  asks  you  to  play  a 


particular  selection,  DON'T  DO  IT.  Thai 
is  the  way  these  fellows  are  getting  evi- 
dence, because  if  you  play  it  once  yov 
are  a  goner,  for  many  times  the  10-cents- 
a-seat.  If  your  musician  tries  to  "put  a 
strange  one  over" — well,  act  as  youi 
judgment  dictates.  Always  remembei 
that  you  are  monkeying  with  a  Unitec 
States  statute — the  copyright  law — anc 
suit  will  be  brought  in  a  federal,  no: 
your  local  court.  It's  expensive,  even  i: 
you  win.    So  take  no  chances. 

Write  us  a  letter  telling  us  just  ho^ 
you  are  handling  the  matter  and  don't  bi 
a  bit  backward  about  asking  questions 
Don't  hesitate  even  if  you  don't  belonf 
to  the  club.  As  your  BIG  BBOTHEI 
we  don't  want  any  member  of  the  f am 
ily  to  get  in  bad.  If  we  can  help  you  i 
will  certainly  be  done  with  pleasure.  W 
are  too  big  to  be  little  about  anything 
When  you  come  to  town  try  to  come  t 
our  luncheon,  which  is  held  every  Thurs 
day.  Maybe  you  won't  learn  much,  bu 
you  will  meet  a  lot  of  good,  earnest  fel 
lows  and  you  will  have  a  pleasant  timt 
We  will  appreciate  having  you  with  u( 

Now,  don't  wait  to  be  cranked  to  3tar 
something — be  a  self  starter  and  bea 
the  time  of  this  hold-up  game — grab 
piece  of  paper — NOW — write  us  you  ar 
opposed  to  this  tax,  for  could  we  3hoi 
their  music  will  be  prohibited,  we  fet 
they  will  surely  come  to  their  senses. 

BOCKY  MOUNTAIN  SCBEEN  CLUI 
H.  E.  Huffman,  Secy. 
J.  B.  Crabb, 

C.  E.  Marquand,  Committe 


With  each  copy  of  the  letter,  excerpts  from  the  news  and  ed:torial  columns  of  "Exhibitors  Herald,"  issue  c 
August  18,  were  enclosed.  Each  letter  sent  out  brought  a  response  pledging  to  boycott  the  combine's  music,  and  ir 
dorsing  the  "Herald"  for  its  campaign  in  behalf  of  the  exhibitor. 


EXHIBITORS  HERALD 


15 


ERFECTION  PICTURES  PROCESS  RIVALS  PRESS 


Essanay,  Edison,  Kleine  Form  New  Distributing  Concern  With 
New  Device  Ranking  Among  Modern  Mechanical  Wonders; 
Exhibitors  to  Get  Films  Without  Paying  Advance  Deposit 


'erfection  Pictures — representing  the 
b  t  pictures  of  three  of  America's  pio- 
n  r  producers,  George  K.  Spoor,  presi- 
de of  the  Essanay  Film  Manufacturing 
Cnpany,  Thomas  A.  Edison,  Inc.,  and 
Orge  Kleine — is  the  newest  brand  of 
«<h  to  reach  the  market.  These  attrac- 
t -is.  it  is  announced,  are  to  be  de  luxe 
ntion  picture  productions  in  five  and 
Y-reel  lengths  which  are  to  be  pub- 
li  ed  one  each  week,  beginning  in  Sep- 
tober.  and  will  be  backed  by  one  of  the 
l:*est  national  advertising  campaigns 
fc'r  devoted  to  any  motion  picture 
p  ject. 

To  Use  Open  Booking  Plan 

i  ''he  literary  works  of  the  most  noted 
a  hors  and  playwrights  will  be  pre- 
j<ted  in  film  form  through  the  medium 
o  Perfection  Pictures.  Appropriations, 
ring  for  the  expenditure  of  several 
mions  of  dollars  in  productions  alone 
d  ing  the  coming  year,  have  already 
b'n  voted.  The  films  will  be  published 
o  each  week,  for  the  first  year,  through 
tl  George  Kleine  System  of  exchanges 

0  either  the  open  booking  plan — any 
p  ure,  any  time,  or  on  a  contract  for 
tl  entire  fifty-two  pictures. 

or  the  advertising  of  Perfection  Pic- 
ti  s  on  a  national  scale  during  the  com- 
ir  year,  a  fund  of  $300,000  has  been  set 

•zs-e.  Full  page  advertisements  will 
aj:ar  at  monthly  intervals  in  the  Sat- 
ai  ly  Evening  Post — the  first  full  page 
aiouncement  appearing  in  the  issue  of 
5:;irday,    September    22.     In  addition 

'Ja  e  space  will  be  used  in  other  na- 
ti<al    magazines    and    in  newspapers 

rthughout  the  country. 

Has  a  New  Process 

'   uality  of  stories  and  quality  of  pho- 
^to'aphy  will  be  two  attributes  of  Per- 
~.\t  on  Pictures  which  the  exhibitors  and 
•thpublic  will  quickly  note.    The  stories 
^w'  be  furnished  by  many  of  America's 
I^iitest   literary    celebrities,    while  all 
Election  Pictures  will  be  made  by  the 
:P«ection  Process — a  new  and  wonder- 
JO  invention   for   the    manufacture  of 
:  il ;  which  promises  an  evolution  in  the 
'-^f  ess  of  film  making.     By  reason  of 
-rh  process,  which  has  taken  four  years 
;0  erfect.  Perfection  Pictures  will  ex- 
-e  all  other  pictures  in  the  matter  of 
.^Ji'ness,  brilliancy  and  ease  of  viewing. 
-    le  exact  details   of  the  Perfection 
:'. ';ess  are,  of  course,  a  trade  secret. 
Vindication  of  the  care  which  has  been 
-i-n  in  developing  it.  however,  is  seen 
■.tie  fact  that  a  huge  machine,  weigh- 
■infteen  tons  and  costing  $100,000.  has 
perfected   by    laboratory  exports 
nis  being  used  exclusively  in  the  man- 

1  "-cure  of  Perfection  Pictures.  This 
:  'I'  processing  device  ranks  among  the 
-•ananical  marvels  of  the  world,  par- 
.  1  ng  the  great  printing  presses  of  the 

■tint  day  in  importance.  The  results 
^-'bined  by  its  use  will  be  instantly  per- 
ble  on  the  screen.  An  invention  of 
.  J1  greater  magnitude  that  will  revolu- 

■Cze  motion  photography  also  is  to 

*  nnounced  soon  in  connection  with 

*  action  Pictures. 


New  Entertainment  Promised 

Exhibitors  may  expect  to  rind  an  en- 
tirely new  tyoe  of  entertainment  under 
the  brand  of  Perfection  Pictures.  In  the 
main,  the  productions  will  consist  of 
light,  pleasing  comedy  dramas  and  dra- 
mas written  by  the  foremost  authors  and 
play%vrights — the  works  of  such  leading 
literary  celebrities  as  Peter  B.  Kyne. 
Clarence  Budington  Kelland.  Kennett 
Harris,  George  Ade,  Henry  Irving 
Dod£e,  Arthur  Stringer,  Robert  Rudd 
Whiting.  George  Barr  McCutcheon, 
Samuel  Merwin,  James  W.  Adams,  Lu- 
cien  Hubbard  and  others  frequently- 
found  as  contributors  to  such  periodicals 
as  the  Saturday  Evening  Post,  the  La- 
dies' Home  Journal  and  big  and  popular 
monthly  magazines  of  national  circula- 
tion and  influence. 

George  Kleine,  one  of  the  best  known 
film  manufacturers  and  distributors,  and 
head  of  the  George  Kleine  System  of 
film  exchanges,  in  announcing  Perfec- 
tion Pic- 


GF.ORGF.  KLEINE 


tures,  said: 
"M  a  n  y 
months 
have  been 
spent  in 
p  1  a  n  n  ing 
P  e  rfection 
P  i  c  t  ures. 
It  is  our  in- 
tention t  o 
present  the 
h  i  g  h  e  s  .t 
standard  in 
motion  pic- 
ture s  in 
P  e  rfection 
P  i  ctures — 
stories  o  f 
exceptional 
1  i  terary 
merit  —  the 
works  of 
the  fore- 
most liter- 
ary celebrities  of  the  day.  Already  more 
than  eight  big  feature  subjects  are  com- 
pleted and  ready  for  issuance.  Ten  more 
are  in  course  of  production.  A  new  Per- 
fection Picture,  five  or  six  reels  in  length, 
will  be  issued  each  week,  beginning  in 
September,  through  the  George  Kleine 
System  of  exchanges. 

Plans  Greatest  Ad  Campaign 

"Our  faith  in  the  value  of  Perfection 
Pictures  is  indicated  by  the  fact  that 
we  are  backing  it  up  with  the  greatest 
campaign  of  national  advertising  ever 
launched  in  behalf  of  a  motion  picture 
project.  Starting  September  22,  full 
page  advertisements  in  such  leading 
magazines  as  the  Saturday  Evening  Post 
will  be  used  every  month.  Theater  pa- 
trons will  be  told  of  Perfection  Pictures 
through  big  advertisements  which  will 
appear  in  newspapers  throughout  the 
country.  Perfection  Pictures  will  t>e 
sold  for  the  exhibitor  to  his  patrons. 
This  campaign  of  national  advertising 
will  of  course  mean  added  value  for  the 
box  office.    It  will  mean  that  when  an 


exhibitor  announces  that  Perfection  Pic- 
tures are  being  presented  at  his  theater, 
he  immediately  cashes  in'  on  the  confi- 
dence established  in  Perfection  Pictures 
through  this  tremendous  national  adver- 
tising campaign. 

"Each  theater  playing  Perfection  Pic- 
tures will  be  further  assisted  through  a 
line  of  advertising  helps  of  value.  Post- 
ers in  all  sizes  will  be  done  in  five  and 
six  colors  by  poster  artists.  Lobby- 
photos  of  a  new  and  attractive  style  will 
be  available.  Press  sheets,  cuts,  slides, 
advertising  helps  of  every  imaginable 
sort,  will  still  further  augment  the  ex- 
hibitor's appeal  to  his  patrons. 

No  Deposits  Necessary 

"I  want  to  emphasize  the  fact  that 
contracts  for  Perfection  Pictures  will  be 
issued  with  the  greatest  care.  Only  ex- 
hibitors of  the  highest  standing  will  be 
granted  Perfection  Picture  contracts.  To 
such  exhibitors  ample  protection  will  be 
given  for  exclusive  territory  free  from 
competition.  Perfection  Pictures  will 
be  booked  on  open  booking — any  pic- 
ture, any  time — or  on  a  contract  for 
fifty-two  Perfection  Pictures  a  year, 
without  dpeosit.  Our  sales  policy  is  one 
that  we  believe  to  be  liberal,  broad,  open. 
Dealing  with  the  high  class  exhibitors 
only,  no  deposits  will  be  necessary.  They 
will  be  the  class  of  exhibitors  who  are 
real  business  men — men  of  substantiality 
and  reliability. 

"Territory  will  be  allotted  quickly. 
Exhibitors  seeking  protection  on  the 
showing  of  Perfection  Pictures  in  their 
vicinity  will  find  it  advisable  to  visit  the 
nearest  exchange  of  the  George  Kleine 
System  and  make  their  reservations." 

Spoor  Makes  Statement 

President  George  K.  Spoor  of  the  Es- 
sanay Film  Manufacturing  Company, 
mentioned  the  new  type  of  story  that 
will  be  found  in  Perfection  Pictures. 

"In  these  war  times,"  says  Mr.  Spoor, 
"the  public  is  seeking  to  counteract  the 
tragedy-  and  sorrow  of  the  great  world 
war  by  viewing  the  light  and  cheerful 
type  of  story  on  the  screen  and  in  its 
reading  matter.  Essanay  has  been  striv- 
ing along  this  line  for  Perfection  Pic- 
tures. Light  comedy-dramas,  pictures 
which  cheer  rather  than  those  which  de- 
press, stories  that  present  normal  life 
with  all  the  little  touches  of  humor  that 
creep  into  our  daily  lives,  will  be  found 
in  Perfection  Pictures  made  at  the  Es- 
sanay studios. 

"We  have  carefully  combed  the  lit- 
erary markets  for  stories  of  this  type. 
That  we  have  been  successful  in  our 
quest  is  indicated  by  the  fact  that  we 
have  contracted  for  and  in  many  cases 
have  already  begun  production  on  the 
works  of  such  acknowledged  humorists 
and  cheerful  fiction  writers  as-  George 
Ade.  Henry  Irving  Dodge.  Clarence 
Budington  Kelland,  Robert  Rudd  Whit- 
ing, George  Barr  McCutcheon.  Samuel 
Merwin,  Arthur  Stringer,  and  many 
others." 

(Continued  on  Page  16,  Col.  3) 


16 


EXHIBITORS  HERALD 


CHAPLIN'S  "ADVENTURER"  NOW  BEING  CUT 

AND  PREPARED  FOR  ISSUANCE  BY  MUTUAL 


Charlie  Chaplin's  new  picture,  "The 
Adventurer,"  soon  to  be  issued  by  Mu- 
tual, is,  according  to  the  comedian  him- 
self, the  picture  he  has  long  been  trying 
to  produce.  It  is  an  indoor  and  outdoor 
story,  displaying  Mr.  Chaplin  in  the  role 
of  a  mountain  climber  as  well  as  in  nu- 
merous other  novel  activities. 

The  motif  of  "The  Adventurer"  has  to 
do  with  the  efforts  of  an  unfortunate 
youth  with  a  sense  of  humor  to  escape 
a  horde  of  pursuers  who  seem  to  think 
it  is  part  of  their  business  to  chase  a 
funny  man  off  the  earth. 

Many  New  Comedy  Angles 

Edna  Purviance,  who  supports  Mr. 
Chaplin  in  most  of  his  comedies,  has 
plenty  to  do  in  luring  the  character  into 
tight  places  and  in  rescuing  him  after 
he  has  become  so  involved  that  escape 
seems  impossible. 


Chaplin  and  his  tender  feet,  perambu- 
lating the  sands  of  the  seashore  with  in- 
numerable police  and  coastguard  men  on 
the  trail,  furnish  all  the  fun.  The  inim- 
itable Charles  escapes  capture  by  the 
narrowest  margin  scores  of  times  and 
eventually  emerges  from  his  difficulties, 
as  he  always  succeeds  in  doing,  right  side 
up  with  care. 

Cutting  Under  Way 

"The  Adventurer"  now  is  practically 
complete,  the  finishing  touches  having 
been  added  during  the  last  week.  More 
than  20,000  feet  of  film  have  been  taken 
in  the  course  of  the  play's  construction. 

Mr.  Chaplin  now  is  engaged  in  select- 
ing these  parts  which  are  to  survive  the 
scissors.  Only  2,000  feet  of  film  will  re- 
main when  the  play  is  ready  for  pub- 
lication. 


B. 


S.  MOSS  TO  BUILD  SI, 000,000  THEATER 

IN  N.  Y.,  DENIES  A  CONTRARY  STATEMENT 


B.  S.  Moss  declared  this  week  that  the 
statement  in  a  trade  paper  last  week 
to  the  effect  that  he  will  not  go  ahead 
with  the  erection  of  his  contemplated 
*1,000,000  theater  at  181st  street  and 
Broadwa}'  is  entirely  erroneous  and  with- 
out foundation.  The  assumption  of  this 
baseless  report  was  probably  made  be- 
cause of  the  new  "building  zone"  law. 
which  temporarily  affected  Moss'  new 
theater  as  well  as  some  new  theaters 
proposed  by  the  B.  F.  Keith  Company. 
The  so-called  "building  zone"  restric- 
tion, which  prohibits  a  theater  within 
100  feet  of  the  main  thoroughfare  in 
certain  districts,  has  been  circumvented 
by  Moss  with  plans  for  an  adjoining 
apartment  house. 

Mr.  Moss  emphasizes  the  fact  that 
once  the  way  is  cleared  of  the  red  tape, 
which  is  all  that  stands  in  the  way  of 


construction,  the  construction  of  the 
new  theater  will  start,  and  it  will  be 
ready  to  open  in  the  early  fall  of  1918. 

The  "Wilson,"  as  it  is  proposed  to 
call  the  new  house  in  honor  of  the  presi- 
dent, will  take  in  200  feet  on  181st  street, 
running  east  to  west.  178  feet  from  the 
north  to  the  south,  and  a  Broadway 
frontage  of  100x178.  The  seating  ca- 
pacit3r  will  be  3.000.  The  policy  will  be 
in  line  with  the  other  Moss  houses  in 
regard  to  photoplays. 


BROCKWELL  FILM  TITLED 


Gladys  Brockwell's  forthcoming  Will- 
iam Fox  production,  which  has  an  un- 
usual theme,  has  been  titled  "Con- 
science." The  picture  is  being  filmed 
under  the  direction  of  Bertram  Bracken. 


SELIG'S  NEW  STAR  AND  DIRECTOR 

H  AZEL  I>ALY,  FORMERLY  WITH  ESSANAY,  NOW  A  SELIG  STAR,  AND  HARRY  BEMJMONT 

SELIG'S  NEW  DIRECTOR 


PERFECTION  PICTURES  PROCESS 

^S/  (Continued  from  Page  15) 

MacChesney  Speaks  for  Edison 

speaking  as  the  representative  c 
Thomas  A.  Edison,  Inc.,  L.  C.  MacChe.' 
ney  says:  "Every  exhibitor  knows  c 
tpe  resources  of  the  Thomas  A.  Edisoi 
l/nc.  studios.  Edison  has  always  bee 
a  big  factor  in  the  motion  picture  ii 
dustry.  The  product  of  the  Edison  sti 
dios  has  always  ranked  high  from  tl 
standpoint  of  entertainment,  technic 
perfection,  and  story  value. 

"Authors  whose  names  are  found  c 
the  contents  pages  of  America's  for 
most  magazines  are  providing  the  ma 
uscripts  for  the  Perfection  Pictures  b 
ing  made  by  Thomas  A.  Edison,  Ii 
"The  Awakening  of  Ruth,"  our  first  pt 
duction.  was  written  by  Lucien  Hu 
bard.    Peter  B.  Kyne,  a  regular  contri 
utor  to  the  Saturday  Evening  Post  a  i 
periodicals  of  that  grade,  provided  t 
manuscript  for  'Salt  of  the  Earth,"  ci 
second  Perfection  Picture.    "The  App 
Tree  Girl."  another  Perfection  Picti 
from  the  Edison  studios,  appears  in  1 
pages  of  the  Ladies'  Home  Journal. 
of  these  stories  have  been  read  by  hi 
dreds  of  thousands  of  persons.  Now, 
Perfection  Pictures,  the  exhibitor  is  1 
forded  an  opportunit3r  of  attracting  . 
those  readers  to  his  theater  to  see  1 
stories  enacted  on  the  screen." 


FILM  OPERATORS  STRIKE 
AT  FORT  WORTH,  TEXAS, 

FOR  INCREASE  IN  FB 


Fort  Worth,  Tex. — (Special  to  Ex  I 
itors  Herald.) — The  motion  picture  oi 
ators  who  recently  asked  for  hijj 
wages  here  at  the  Majestic  and  B  : 
theaters  have  walked  out  because 
management  of  these  houses  would 
grant  their  demands. 

The  men  ask  that  the  picture  the; 
be  opened  at  8:30  a.  m.  and  closed  ;'! 
p.  m.  and  that  they  be  paid  time  and  | 
time  for  overtime  and  double  tim«J 
holidays.  The  operators  now  receiv<( 
a  week  and  assistants  $15.  and  thej  \ 
an  increase  of  $2. 


HAZEL  DALY  AND 
HARRY  BEAUMONT 
SIGNED  BY  SE 


Former  Essanay  Player 
Director  to  Be  Featured  iib 
Diamdnd  S.  Films 


Miss  Hazel  Daly,  the  little  CI 
girl  who  appeared  in  the  ro 
"Honey"  in  the  Essanay  "Sk 
series,  has  joined  the  Selig  Polj 
Company  and  soon  will  appear  ;| 
feminine  lead  in  "Brown  of  Harj 
under  the  Diamond  S  trade-mark 

With  Miss  Daly,  Harry  Beaumo 
director,  also  has  joined  the  Seli. 
pany  and  will  direct  the  product) 
"Brown  of  Harvard." 

While  with  Essanay  Mr.  Bea| 
directed  Henry  Walthall  in  "The  1 
Soul"  and  Bryant  Washburn  m 
"Skinner"  series,  as  well  as  otheijl* 
subjects. 


i 


EXHIBITORS  HERALD 


17 


HALL  GETS  $32,000  FOR  FRANCHISE 

IN  NATIONAL  EXHIBITORS'  CIRCUIT 


New  Jersey  Territory  for  New  Chaplin  Films  Purchased  by 
L.  S.  Card  Booking  Corp.,  Formed  to  Exploit 
These  Features 


With  the  forming  of  the  L.  S.  Card 
ooking  Corporation  to  distribute  the 
Chaplin  pictures  in  New  Jersey  comes 
to  light  the  fact  that  Frank  Hall,  the 
prominent  New  Jersey  exhibitor  who 
went  to  Broadway  last  spring  and  closed 
leals  for  Edgar  Lewis'  first  special  fea- 
ture, "The  Bar  Sinister,"  and  Edwin 
Carew's  Jane  Grey  production,  "Her 
Fighting  Chance,"  sold  his  franchise  in 
'the  First  National  Exhibitors  Circuit, 
Inc.,  for  $32,000. 

'  The  New  Jersey  franchise  for  the 
pirst  National  Exhibitors  Circuit,  Inc., 
was  purchased  by  the  L.  S.  Card  Book- 

ng  Corporation  formed  for  the  purpose 
pf  distributing  the  Chaplin  comedies  and 
,3ther  productions  purchased  by  the  First 

National. 

L.  S.  Card,  whose  name  the  new  com- 


pany bears,  has  been  associated  with 
Frank  Hall  for  the  past  year  as  man- 
ager of  his  Civilization  Film  Corpora- 
tion booking,  "Joan  the  Woman,"  "Civ- 
ilization," "The  Whip,"  and  other  special 
features  in  New  Jersey  from  its  head- 
quarters in  Newark. 

Closely  associated  with  Mr.  Card  in 
the  new  company  will  be  Mr.  Ed 
Church,  also  of  the  Civilization  Film 
Corp.  Mr.  Church,  who  was  prominent 
in  the  New  York  office  of  the  General 
Film  Company  from  the  early  days  of 
the  motion  picture  industry  until  he  re- 
signed from  that  organization  two  years 
ago,  is  one  of  the  most  widely  experi- 
enced exchange  men  in  the  business  and 
is  co-operating  with  Mr.  Card  in  work- 
ing out  a  plan  for  Chaplin  distribution 
in  New  Jersey. 


EXHIBITOR  WILL  GET  ADVERTISING  AID 

IN  EXPLOITING  "THE  WARRIOR"  FEATURE 


General  Enterprises,  Inc.,  Will  Provide  Comprehensive  Outlay  of 
Material  on  Seven-Part  Film  Starring  Maciste  the  Giant 


Following  out  the  theory  that  a  large 
ilm  attraction  should  be  exploited  on 
.  plane  equal  to  that  of  the  big  theatrical 
production,  A.  H.  Saw^yer  and  Herbert 
•  .ubin,  of  General  Enterprises,  Inc., 
vhich  controls  the  seven-part  version  of 
|The  Warrior,"  have  provided  a  most 
omprehensive  outlay  of  advertising  ma- 
erial  to  accompany  the  feature  in  which 
Maciste,  the  seven-foot  giant,  makes  his 
eappearance  before  the  American  pub- 
ic. 

The  lobby  display  end  has  been  given 
■articular  attention  and  a  line  of  scene 
•hotographs,  both  black  and  white  and 
•f  the  hand  colored  variety,  have  been 
•rdered  in  large  quantities.  In  order  to 
;ieet  all  demands,  the  sizes  are  varied. 


and  the  lobby  pictures  are  obtainable  in 
eight  by  ten,  eleven  by  fourteen,  twenty- 
two  by  twenty-eight  and  thirty  by  forty, 
the  latter  size  lending  itself  admirably 
for  use  by  theaters  with  extensive  lobby 
space.  The  lithographs  have  been  made 
from  especially  prepared  sketches  by 
prominent  poster  artists.  Two  styles  of 
one  and  three  sheets,  two  styles  of  six 
and  one  of  twenty-four  sheet  stands 
form  the  nucleus  of  the  paper  display. 
The  paper  scenes  are  striking  in  their 
action  and  interest  compelling  qualities. 

An  important  adjunct  to  the  line  of 
lobby  display  is  a  series  of  beautifully 
colored  paintings,  depicting  Maciste  in 
several  poses.  Novelty  heralds  and  an 
abundance  of  star  and  scene  cuts  are  in- 
cluded in  the  exploitation  layout. 


HUTCHINSON  SEES 

BIG  WINTER  TRADE 
IN  FILM  INDUSTRY 


Samuel  S.  Hutchinson,  president  of 
the  American  Film  Company,  Inc.,  writes 
from  Santa  Barbara  to  the  Chicago  office 
that  prospects  for  a  good  business  for 
the  winter  months  were  never  better.  He 
is  hard  at  work  finishing  up  the  business 
details  of  the  western  studios,  in  order 
that  he  may  return  to  enjoy  the  luxuries 
of  the  new  pipe  organ  and  the  motion 
picture  theatre  he  has  just  had  installed 
in  his  new  home  on  Sheridan  Road, 
Chicago. 


UNIVERSAL' S  NEW 
"MAKE  IT  PAY"  AID 

PLAN  IS  POPULAR 


With  the  resumption  of  full-time  busi- 
ness throughout  the  industry,  L'niversal's 
"Make  It  Pay"  department,  which  was 
established  a  few  weeks  ago  as  a  free 
service  auxiliary  for  exhibitors,  is  being 
patronized  extensively.  Not  a  small 
share  of  credit  is  due  C.  G.  Wood  and 
his  assistants  handling  the  work  of  the 
department  for  helping  put  over  Uni- 
versale two  new  serials,  "The  Gray 
Ghost"  and  "The  Red  Ace."  both  of 
which  have  been  successfully  launched  in 
the  East  within  the  past  three  weeks. 

Special  copy  is  prepared  wherever  it 
is  necessary  to  assist  an  exhibitor  in 
reaching  his  clientele,  and  advertising 
and  publicity  cuts  suited  to  his  special 
needs  are  loaned  free  of  charge. 


BIG  BOOKINGS 

ON  UNITY  FILMS, 

REPORT  OF  MINTZ 


Manager  M.  J.  Mintz,  of  the  Unity 
1'hotoplays  Company,  Chicago,  reports 
excellent  bookings  for  all  of  the 
concern's  pictures  and  especially  for 
"Babbling  Tongues."  "Souls  Redeemed" 
and  the  Rex  Beach  travel  pictures.  The 
latter  are  being  booked  in  series  of 
sixteen  reels  for  delivery  one  reel  each 
week  and  at  a  fixed  figure  for  the  entire 
set. 


FOUR  BIG  SCENES  FROM  "THE  WARRIOR" 


STIRRING  SITL'ATIONS  FROM  THE  SPECIAL  FEATURE  IN  WHICH    MACISTE,  THE  GIANT,  PLAYS  THE  LEADING  ROLE 

(General  Enterprises,  Inc.) 


18 


EXHIBITORS  HERALD 


"ALADDIN  AND  THE  WONDERFUL  LAMP,"  NEW 

FOX  FILM  SOON  OPENS  AT  N.  Y.  GLOBE 


Most  Fascinating  of  Arabian  Nights'  Tales  Featuring  Francis  Car- 
penter and  Virginia  Lee  Corbin  Said  to  Rival  "Jack  and 
Beanstalk"  Play 


A  beautiful  film  production  of  "Alad- 
din and  The  Wonderful  Lamp,"  one  of 
the  most  fascinating  of  the  Arabian 
Nights'  Tales,  is  announced  by  William 
Fox.  The  picture  is  another  of  the 
Kiddies  Features  series  and  will  begin 
a  run  on  Broadway  soon,  at  the  Globe 
Theatre. 

Francis  Carpenter  and  Virginia  Lee 
Corbin.  of  "Jack  and  the  Beanstalk" 
fame,  appear  in  the  leading  roles  of  the 
new  film — Francis  as  the  sen  of  Musta- 
pha.  the  tailor,  and  Virginia  as  the  cap- 
tivating princess.  The  production  re- 
quired the  services  of  hundreds  of 
children  and  the  making  of  countless 
costumes. 

C.  M.  and  S.  A.  Frankiin,  who  filmed 
"Jack  and  the  Beanstalk,"  staged  "Alad- 
din and  The  Wonderful  Lamp." 

The  memorable  part  of  the  story  in 
which  Aladdin  rubs  the  magic  lamp  and 


commands  the  genii  who  appear  to  build 
him  a  magnificent  palace,  is  faithfully 
reproduced  in  the  photoplay  version.  A 
miracle  of  the  screen  results  in  the  grad- 
ual appearance  of  a  gorgeous  structure 
on  the  burning  sands. 

All  of  the  desert  scenes  are  notable  be- 
cause of  the  photographic  record  which 
has  been  made  of  them,  it  is  stated. 

From  beginning  to  end,  the  filmed 
"Aladdin"  has  a  distinct  charm.  At  the 
very  outset,  the  picturegoers  are  intro- 
duced into  the  wonderful  city  of  old 
Bagdad.  The  evening  is  falling  on  the 
Oriental  splendor  of  the  ancient  mart 
of  the  East,  and  Mohammedans  kneel 
everywhere  in  prayer. 

The  Arabs  on  the  heated  desert,  with- 
out the  gates,  the  devout  in  the  Mosques, 
the  powerful  in  the  palaces  and  the 
workers  in  the  bazaars,  all  turn  towards 
Mecca  with  reverence.  Then  attention 
is  concentrated  on  Aladdin. 


NOTABLE  CAST  SUPPORTS  MADGE  KENNEDY 

IN  "NEARLY  MARRIED,"  NEW  GOLDWYN  FILM 


Frank  Thomas,  Mark  Smith,  Alma  Tell,  Richard  Barthelmess  and 
Hedda  Hopper,  Appear  in  Play  Now  Nearing  Completion 
at  Fort  Lee,  N.  J.  Studios 


Comedians  of  note  are  in  the  cast  sup- 
porting the  Goldwyn  comedienne,  Madge 
Kennedy,  in  the  filming  of  "Nearly  Mar- 
ried," Edgar  Selwyn's  comedy,  which  is 
nearing  completion  at  the  Goldwyn  Fort 
Lee,  N-.  J.,  studios.  Among  them  are 
Frank  Thomas,  Mark  Smith,  Alma  Tell. 
Richard  Barthelmess  and  Hedda  Hop- 
per. 

Mr.  Thomas,  after  a  number  of  years 
in  stock,  was  seen  in  several  noteworthy 
Broadway  attractions  and  last  season 
was  leading  man  in  "The  House  of 
Glass."  Mr.  Thomas  has  the  role  of 
"Harry  Lindsey." 

Mark  Smith,  who  played  the  part  of 


"Tom"  in  the  original  stage  production 
of  "Nearly  Married,"  has  the  same  role 
in  support  of  Miss  Kennedy. 

Another  member  of  Miss  Kennedy's 
cast  who  has  enjoyed  a  successful  stage 
career  is  Alma  Tell,  who  plays  the  role 
of  "Gertrude."  She  is  a  sister  of  Olive 
Tell  and  has  been  seen  with  her  in  a 
number  of  Broadway  attractions. 

Hedda  Hopper,  who  has  the  role  of 
"Hattie,"  is  the  wife  of  DeWolf  Hopper. 
She  has  appeared  in  a  number  of  Broad- 
way comedies. 

Richard  Barthelmess,  who  plays 
"Dick,"  has  had  a  long  and  successful 
career  in  motion  pictures. 


SCENES  FROM  H.  BRENON'S  "FALL  OF  THE  ROMANOFFS' 


MV,.K  P5fJ&/SJrHS.£2^RINA-    CENTER— HERBERT  BRENON  AND  ILIODORE  GO 
<A  ER  A  S(  I-.NI-.   rOi.l-.Tlir.U.     KlCHl     ANOTHER  SlENH    i  kci\l   'THE  FALL 
OK  THE  ROMANOFFS"  (Herbert  Brenon) 


MACISTE  GIANT  IN 
"WARRIOR"  FILM  IS 
SEVEN  FEET  TALL 

Since  the  first  public  showing  of 
"The  Warrior,"  with  Maciste,  star 
of  Gabriele  D'Annunzio's  film  suc- 
cess, "Cabiria,"  speculation  has 
been  rife  concerning  the  actual 
measurements  of  the  giant  leading 
man  who  fells  a  horse  with  a  single 
blow  with  his  first.  Among  the 
audiences  which  packed  the  Crite- 
rion Theater  during  the  recent  run 
of  "The  Warrior"  at  that  house 
were  several  prominent  sporting 
authorities.  Watching  the  feats  of 
strength  performed  by  the  Italian 
Adonis,  a  discussion  arose  between 
several  of  the  sporting  fraternity 
as  to  the  comparative  measure- 
ments of  Maciste  and  Jess  Willard, 
the  present  American  giant  cham- 
pion pugilist.  A.  H.  Sawyer,  of 
General  Enterprises,  Inc.,  which 
recently  purchased  the  United 
States  and  Canadian  rights  to  "The 
Warrior,"  was  appealed  to  to  set- 
tle the  discussion  by  revealing  the 
measurements  and  physical  propor- 
tions of  Maciste.  These  were 
readily  forthcoming,  and  when  the 
comparison  was  made  between 
Maciste  and  Willard  the  fact  was 
revealed  that  the  Italian  screen 
star  and  soldier  out-measured  the 
cowboy  pugilist  in  every  respect. 
Maciste  is  seven  feet  in  height  and 
weighs  300  pounds. 


LINA  CAVALIERI 

TO  BE  STARRED  IN 
"ETERNAL  TEMPTRESS' 


Noted  Singer  Will  Be  Directed  B 
Emil  Chautard  in  First  Film 
Play  for  Paramount 


An  announcement  of  interest  is  th 
Mme.  Lina  Cavalieri,  the  operatic  st 
will  be  directed  in  her  first  Paramou 
picture,    "The    Eternal  Temptress," 
Emil    Chautard.     This    has    just  be 
decided  upon  and  work  will  begin 
first  part   of  September  upon   the  p: 
duction,  which  is  an  original  play,  wl 
ten  for  Mme.  Cavalieri  by  Mme.  Fred 
Grisac. 

While  "The  Eternal  Temptress" 
not  be  issued  until  late  in  the  year,  wi 
is  being  commenced  early  upon  the  p 
duction,  because  of  its  elaborateness 
the  great  care  that  will  be  necessita 
in  giving  it  perfect  presentation. 


EXHIBITORS  HERALD 


ERG  TO  CROSS 

CONTINENT  WITH 

OVERLAND  FILMS 


ales  Manager  Will  Visit  Various 
Exchanges  and  Show  Russ 
Revolution  Pictures 


Harry  Berg,  sales  manager  for  Over- 
nd  Pictures  Company  of  729  Seventh 
enue.  New  York  City,  has  started  on  a 
ip  across  the  continent,  covering  the 
rious  film  centers  in  the  interest  of  the 
w  pictures  of  the  Russian  revolution 
d  war.  The  Overland  organization  is 
stributing  these  pictures  for  the  New 
jssian  Pictures  Corporation. 
Mr.  Berg's  idea  is  to  visit  all  the  im- 
■rtant  film  markets  and  screen  the  pic- 
res  for  the  various  states  rights  buj-ers. 
r  he  feels  that  results  can  be  obtained 
Dst  efficiently  by  this  direct  method. 
Samuel  Krellberg.  president  of  the 
verland  organization,  as  well  as  Mr. 
•rg.  is  a  great  believer  in  efficiency 
Uthods.  and  runs  the  business  of  the 
impany  on  the  policy  of  any  big  com- 
urcial  concern.  Each  branch  of  the 
)rk  is  put  in  the  hands  of  a  specialist  in 
at  department,  so  that  no-  one  tres- 
|sses  on  another's  territory,  and  each 
rt  is  joined  to  the  other. 


ORLD  FILM  CORP. 
BUYS  "THE  ALIBI" 
FROM  A.  M.  BRILANT 


\rthur   M.   Brilant,   author   of  '"The 
j^ibi,"  a  society  drama,  has  sold  the 
reen  rights  to  his  play  to  the  World 
B  m  Corporation  through  William  A. 
lady,    director-general.     Alice  Brady 
!1  play  the  leading  role.    At  the  same 
le  Mr.  Brilant  is  carrying  on  negotia- 
ns  with  a  big  firm  of  producers  for 
•  stage  for  the  presentation  of  "The 
bi"  as  a  three-act  play  on  Broadway. 
.  Brilant  is  at  present  busy  finishing 
erial  contracted  for  by  a  well-known 
and  soon  will  begin  work  on  a  ten- 
1  feature  for  a  concern  which  handles 
ns  on  a  state  rights  basis. 


Snapshot  of 
Carl  Anderson 
(Right), 
President  of 
Paralta  Plays, 
Inc., 
Conferring 
with 
Edwin  J. 
Naylor  (left), 
Auditor,  and 
Robt.  Brunton 
(Centre), 
Manager  of 
Productions 


REGINALD  BARKER  RE-ENGAGED  BV  PARALTA 

TO  DIRECT  BESSIE  BARRI SCALE  FEATURES 


Now  Putting  Finishing  Touches  on  "Madam  Who,"  a  Secret 
vice  War  Romance  Adapted  to  Screen  From  Harold 
MacGrath's  Widely  Known  Novel 


Ser- 


Reginald  Barker  has  become  perma- 
nently connected  with  the  Paralta  Plays 
organization  and  will  be  sole  director  of 
Bessie  Barriscale's  photodramas.  During 
the  past  two  months  he  has  been  direct- 
ing her  production  of  Harold  Mac- 
Grath's secret  service  war  romance. 
"Madam  Who,"  on  which  he  now  is  put- 
ting the  finishing  touches. 

During  the  recent  visit  of  Carl  Ander- 
son, president  of  Paralta  Plays,  to  the 
Pacific  coast,  a  consultation  was  held 
with  Mr.  Barker  and  Robert  T.  Kane, 
vice-president  of  Paralta  Plays,  which 
resulted  in  agreements  under  which  Mr. 
Barker  will  continue  permanently  as 
Miss  Barriscale's  director.  After  the 
signing  of  the  contracts  under  which 
this  agreement  was  completed.  Mr.  Bar- 
ker said: 

Sees  Concern  a  Big  Factor 

"Searching  investigation  of  the  Par- 
alta organization,  which  controls  Miss 
Barriscale's  productions,  has  revealed  to 
me  that  it  is  destined  to  become  a  very 
mighty  factor  in  the  motion  p;cture  field. 
It  is  founded  on  sane  principles.  I  have 


found:  and  it  is  proceeding  on  lines  that 
assure  a  long  life  in  the  industry.  These 
are  conditions  that  are  particularly  at- 
tractive to  a  man  of  ambitions  and  they 
are  bound  to  spur  one  on  to  very  vig- 
orous efforts. 

"In  my  arrangements  with  the  Barris- 
cale  organization  I  have  been  entrusted 
with  the  great  responsibility  of  making 
photoplays  with  one  of  the  most  gifted 
actresses  of  the  screen  at  the  head  of 
the  cast,  and  to  send  them  away  for 
presentation  over  my  name  without  the 
supervision  of  any  other  authority.  This 
means  that  should  there  be  lapses  any- 
where. I  alone  shall  be  accountable  for 
it.  On  the  other  hand.  I  believe  this 
absolute  authority  vested  in  me  will 
prove  creative  of  greater  results." 

Termed  "War  Director' 

Mr.  Barker  has  been  very  much  in 
his  element  in  the  production  of  "Madam 
Who."  He  has  often  been  character- 
ized as  "the  war  director,"  because  of 
his  great  success  in  handling  intense 
military  situations.  Those  who  have 
seen  the  completed  reels  of  "Madam 
Who"  projected,  do  not  hesitate  to  say 
that  Mr.  Barker  has  beaten  his  own  rec- 
ord as  a  director  in  this  instance. 


20 


EXHIBITORS  HERALD 


MAXINE  ELLIOTT  TO  MAKE  SCREEN  DEBUT 

IN  "FIGHTING  ODDS,"  NOT  "MAGDALENE"  PLAY 


Change  Is  Made  By  Goldwyn  Because  of  Pennsylvania  and  Chicago 
Censor  Boards  Decide  Points  in  Production  Must 
Not  Be  Shown  Public 


ZAMBRENO  IN  BIG 

FILM  DEAL  FOR 

HIS  CHICAGO  CO. 


President  Frank  Zambreno,  of  Unity 
Photoplays  Company,  Chicago,  soon  will 
purchase  the  rights  to  one  of  the  most 
recent  New  York  screen  successes  for 
distribution  in  Illinois,  Wisconsin,  and 
Indiana,  it  is  announced. 

A  trip  from  Chicago  to  New  York  dur- 
ing which  several  propositions  in  feature 
productions  were  taken -into  considera- 
tion, will  result  in  one  of  the  biggest 
state  rights  deals  this  concern  has  ever 
made,  it  is  stated. 


BOSTON  SUPPORTS  A.  E.  A. 


Boston  exhibitors,  realizing  the  bene- 
fits to  be  derived  from  the  newly  formed 
American  Exhibitors  Association,  are 
rapidly  coming  to  the  front  with  their 
applications  for  membership,  it  is  an- 
nounced from  the  A.  E.  A.  headquarters 
in  Xew  York. 


Maxine  Elliott's  debut  on  the  screen 
as  a  Goldwyn  star  will  be  in  the  drama, 
"Fighting  Odds,"  by  Roi  Cooper  Megrue 
and  Irvin  S.  Cobb. 

"The  Eternal  Magdalene,"  previously 
announced  as  the  first  of  Goldwyn's 
Maxine  Elliott  productions,  has  been 
challenged  by  the  Pennsylvania  Board 
of  Censors  and  by  the  Chicago  censor 
board.  Both  bodies  find  points  in  the 
picture  which  they  question  and  which 
Goldwyn  pointedly  denies  constitute  any 
violation  of  good  taste.  Nevertheless,  as 
"The  Eternal  Magdalene"  had  been  an- 
nounced for  publication  October  7  and 
that  date  is  close  at  hand,  Goldwyn  has 
determined   to   fully  protect   all   of  its 


contract  customers  among  the  exhibitors 
of  the  United  States  by  substituting  Miss 
Elliott's  other  picture  in  its  stead. 

This  means  that  "The  Eternal  Magda- 
lene" and  the  points  at  issue  with  the 
two  censor  organizations  can  be  threshed 
out  and  adjusted  without  holding  up  any 
Goldwyn  customers  or  disarranging  their 
playing  dates.  Goldwyn  insists  that  "The 
Eternal  Magdalene"  made,  as  it  has  been 
into  a  great  morality  play  by  Arthui 
Hopkins,  in  no  way  tends  to  endangei 
public  morals.  In  this  contention  it  find: 
itself  sustained  by  a  most  enthusiasts 
indorsement  of  the  picture  in  its  entiret; 
by  the  National  Board  of  Review,  whici 
exercises  the  censorial  function  fo 
America  as  a  whole. 


EXHIBITORS  LAUD  CLUNE'S  SELECTION  OF 

CHICAGO  FOR  "EYES  OF  THE  WORLD"  PREMIER 


Big  Feature  Adapted  from  Harold  Bell  Wright  Book  Opens  at  Audi- 
torium Theater  Sept.  21  for  Sixteen-Day  Run;  Warmer 
Welcome  Expected  Than  N.  Y.  Could  Offer 


EMPIRE  STUDIOS 

IN  EAST  WORK  AT 

FULL  CAPACITY 


Scores  of  letters  from  the  Central 
States  and  near-East  exhibitors  have 
been  received  by  the  W.  H.  Clune  organ- 
ization congratulating  Mr.  Clune  on  the 
selection  of  Chicago  for  the  Eastern 
premier  of  his  picturization  of  Harold 
Bell  Wright's  popular  novel,  "The  Eyes 
of  the  World." 

Bigger  Welcome  in  Chicago 

The  selection  of  Chicago  by  Clune  was 
made  through  his  belief  that  a  bigger 
welcome  would  await  his  novel  ideas  of 
presentation,  tried  and  found  of  value 
on  the  Pacific  Coast  and  in  the  eleven 
western  states  in  which  the  picture  al- 
ready has  been  exploited  by  Mr.  Clune 
and  J.  L.  Adams  of  the  Deseret  Film 
Corporation,  than  in  New  York,  where 
most  films  are  introduced  for  the  ap- 
proval of  the  trade. 


The  Chicago  showing  will  be  made  with 
all  the  attention  to  detail  which  has 
made  Clune's  name  a  by-word  among 
western  exhibitors.  Every  move  during 
the  sixteen  days  run  at  the  Auditorium, 
starting  September  21,  will  be  under  the 
direct  supervision  of  Mr.  Clune's  per- 
sonal representative,  Spence  E.  Rodgers. 
To  Use  Three  Prints 

An  interesting  sidelight  on  the  Clune 
methods  is  furnished  by  the  fact  that 
when  the  picture  begins  its  two  per- 
formances each  day,  three  complete 
prints  will  at  all  times  be  available  for 
the  operators  and  as  soon  as  a  per- 
formance has  been  completed  the  print 
used  will  be  placed  in  the  hands  of  an 
inspector  from  the  Clune  studios  who 
will  go  over  it  thoroughly  for  such  faults 
as  might  possibly  develop  from  one  run 
of  the  feature. 


The  Empire  All  Star  Corporatio 
studio  at  Glendale,  L.  I.,  is  busy,  wit 
every  stage  occupied. 

"Please  Help  Emily,"  featuring  An 
Murdock,  is  being  filmed  under  the  d 
rection  of  Dell  Henderson.  Ferdinan 
Gottschalk  is  playing  the  part  of  He: 
bert  Threadgold — the  same  part  he  cri 
ated  on  the  stage.  Rex  McDougal  h: 
the  leading  male  role,  while  Hube 
Druce,  Amy  Veness  and  John  Harwoc 
are  in  the  cast. 

Olive  Tell  is  at  work  on  "The  U'l 
foreseen."     Mr.   David   Powell  is  su 
porting  Miss  Tell  and  has  a  very  u- 1 
usual  and  difficult  role  to  enact,  that 
a  man  who  suddenly  loses  his  sight  \ 
and  it  requires  all  Mr.  Powell's  powe 
of  interpretation  to  make  the  part  see 
natural  and  real.     John  B.  O'Brien 
directing  "The  Unforeseen." 

Albert  Capellani  has  Edna  Goodri 
under  his  direction  and  "American  Mail 
the  picture  being  filmed,  is  well  on 
way  to  completion. 


TWO  SCENES  FROM  "THE  EYES  OF  THE  WORLD"  AND  PLAYERS 


LEFT-KATHLEEN  KIRKHAM.    RIGHT    JANE  NOVAK.    CENTER-TENS K  MOMENTS  IX  THE  BIG  CLUNE  PRODUCTION.  (CLUNE 


Li 


EXHIBITORS  HERALD 


21 


NATALIA  LESIENKO,  VAMPIRE  ROLE 

STAR,  LEADS  IN  "PAINTED  DOLL" 

Most  Noted  Player  of  Heavy  Parts  in  New  Republic  Expected 
to  Create  Enthusiasm  on  American  Screen 
Introduction 


ENGLISH  ACTRESS, 
NETTA  EVANS.  JOINS 
LASKY'S  COMPANY 


mm 

In  a  country  where  the  so-called  "vam- 
lire  woman"  has  ever  been  an  excellent 
)0x  office  attraction  the  announcement 
hat  a  new  player  of  the  character  is 
'•soon  to  be  introduced  will  doubtless 
\'pe  received  with  interest.  Enthusiasm, 
ler  sponsors  say,  is  sure  to  follow  her 
irst  appearances  in  the  repertory  which 
vill  present  in  America  the  most  noted 
:reator  of  vampire  roles  in  Russia,  Na- 
alia  Lesienko. 

[  Mme.  Lesienko  is  one  of  the  foremost 
.tars  of  the  Moscow  Art  Theater,  whose 
ilm  productions  ate  soon  to  be  pub- 
ished  to  the  trade  in  the  United  States 
>y  the  Russian  Art  Film  Corporation. 
Uention  of  vampires  of  the  screen  in- 
tantly  suggests  the  names  of  half  a 
ozen  who  have  won  favor  with  Amer- 
can  film  theater  patrons.  The  appear- 
nce  of  Lesienko,  it  is  said,  will  reveal 
In  artist  whose  methods  are  entirely  (lif- 
erent from  the  traditional  conception 
if  such  roles  interpreted  by  American 
•layers. 

•  Announcement  of  the  forthcoming  film 
y  the  Russian  Art  Film  Corporation  of 
'ushkin's  '"The  Painted  Doll"  states  that 
-esienko  has  the  role  of  a  woman  who 
:aves  no  stone  unturned  to  accomplish 
er  purpose  and  is  persistent  in  revenge 

•  hen  she  fails.  Her  role  is  that  of  a 
.ife  who  is  jealous  of  her  husband's 
luccess  in  his  profession,  because  it  elim- 
lates  him  from  her  aspirations  for  so- 
ial  activities.  When  he  becomes  fasci- 
ated  with  the  pretty  wife  of  one  of  his 


subordinates  and  even  commits  murder 
to  get  rid  of  his  rival,  her  husband,  there 
is  only  thought  of  self  on  the  part  of 
the  wife.    Disgrace  for  herself  and  son 


Xetta  Evans,  the  English  actress  who 
has  played  major  roles  with  the  Pathe 
and  Gaumont  companies  in  Paris  and 
with  picture  companies  in  Berlin  and 
Copenhagen,  has  been  made  a  member 
of  the  Lasky  stock  company.  Miss 
Evans  appeared  with  the  motion  picture 
company  at  Berlin  until  the  declaration 
of  war  with  England  and  since  that  time 
has  been  working  with  a  Danish  com- 
pany in  Copenhagen,  having  left  Den- 
mark but  two  months  ago.  journe3"ing  di- 
rect to  Los  Angeles  and  joining  the 
Lasky  organization. 


MARIE  DRESSLER  WILL 

MAKE  COMEDIES  FOR 

GOLDWYN  AT  COAST 


First  Feature,  "Tillie  the  Scrub-Lady," 
Soon  Will  Be  Distributed 
to  Exhibitors 


NATALIA  LESIENKO 
(Russian  Art  Film  Corp.) 

she  will  avoid  by  any  means,  and  she 
rejoices  greatly  when  her  husband, 
crazed  by  his  crime,  becomes  hopelessly 
insane. 


Marie  Dressier  and  her  start  quit  the 
Goldwyn  Studios  at  Fort  Lee  this  week 
and  left  for  California. 

At  Hollywood,  Cal.,  Miss  Dressier  and 
her  company  will  occupy  a  studio  that 
has  been  leased  temporarily.  She  has 
had  plans  drawn  up  for  a  small  studio 
of  her  own,  which  will  be  built. 

In  her  new  studio  Miss  Dressier  will 
have  her  own  developing  rooms.  Prints 
of  "Tillie,  the  Scrub-Lady."  are  being 
prepared  and  soon  will  be  ready  for  dis- 
tribution for  trade  showings  throughout 
the  country.  Miss  Dressier  has  ap- 
proved the  scenario  for  her  second  com- 
edy and  work  on  it  will  begin  with  her 
arrival  at  Los  Angeles.  She  will  make 
eight  pictures  a  year  for  exclusive  dis- 
tribution bv  Goldwyn. 


•ARAMOUNT'S  SERIAL 

IS  NEARING  COMPLETION 


Paramount  is  progressing  in  its  work 
f  finishing  "Who  Is  'Number  One'?" 
s  first  serial,  written  b3-  Anna  Kathar- 
,ie  Green  and  starring  Kathleen  Clif- 
)rd.  The  entire  fifteen  episodes  will 
e  complete  and  in  the  exchanges  sev- 
ral  weeks  before  the  publication  date 
t  the  first  episode. 


MOST  PERFECT  AIRCRAFT  MOTOR  TO  DRIVE 

U.  S.  WAR  PLANES  SHOWN  IN  GAUMONT  REEL 


Weekly  News  Feature  Pictures  Ingenuity  of  Yankee  Inventors  in 
Pooling  Secrets  to  Produce  Machines  for  Speeding  Fliers: 
Other  Subjects  of  War  Are  Offered 


IUTUAL  PRESS  SHEET 
ON  "THE  RAINBOW  GIRL" 
PREPARED  FOR  EXHIBITORS 


Exhibitors  will  get  a  number  of  excel- 
nt  hints  for  advertising  "The  Rainbow 
irl,"  Juliette  Day's  first  starring  vehicle 
i  the  screen,  in  the  Mutual  press  sheet 
st  being  issued.  Musicians  too,  will 
id  invaluable  tips  in  the  music  cue  see- 
on  of  this  circular,  which  will  aid  in 
ltting  over  this  picture. 


The  Secretary  of  War  has  confirmed 
the  announcement  that  Yankee  ingenu- 
ity has  at  last  perfected  an  engine  for 
airplanes  which  is  far  superior  to  any 
aero-motor  which  has  been  invented 
prior  to  this  time.  This  engine  meets 
all  requirements  at  any  altitude.  Under 
the  direction  of  the  Aircraft  Production 
Board,  the  greatest  engineers  of  this 
country,  working  together  since  war  was 
declared,  have  pooled  their  trade  secrets 
and  developed  a  motor  which  is  not  only 
the  fastest  and  most  reliable  known,  but 
is  of  such  a  type  that  the  different  parts 
can  be  manufactured  in  various  factories 
throughout  the  country  and  assembled 
when  the  entire  flying  machine  is  put 
together.  Secretary  Baker  proclaims 
this  as  probably  the  greatest  achieve- 
ment of  the  war.  The  Gaumont  Com- 
pany was  fortunate  in  being  able  to 
photograph  the  testing  of  this  wonderful 
engine  on  Pike's  Peak,  nearly  three  miles 


above  sea  level,  and  these  pictures  will 
appear  first  in  Gaumont-Mutual  Weekly 
No.  142,  published  September  19. 

Naturally,  there  are  many  other  timely 
topics  in  this  issue  pertaining  to  the 
war.  In  Washington,  D.  C,  "Daredevil" 
Reynolds,  the  human  fly,  poised  on  the 
top  of  a  high  office  building,  demon- 
strates to  aviation  officials  that  he  is 
qualified  to  drop  bombs  on  Berlin:  an- 
other daredevil,  racing  at  80  miles  an 
hour  with  a  special  message  for  the 
War  Department,  qualifies  as  a  dispatch 
bearer;  and  in  many  places  soldiers  are 
leaving  for  the  front;  at  the  Polo 
Grounds,  in  New  York  City,  huhdreds 
of  pretty  chorus  girls  raise  money  to 
provide  tobacco  for  the  soldiers  in 
France:  a  number  of  recently  built  sub- 
marines pass  through  an  eastern  canal: 
and  in  far-off  Hawaii  millions  of  fish  are 
being  caught  to  swell  the  food  supply. 
A  showing  of  early  fall  coats  completes 
the  reel. 


EXHIBITORS  HERALD 


EXPERIENCE  OF  DETECTIVE  BURNS  SEEN 

IN  WHOLESOME'S  "PENNY  PHILANTHROPIST" 

Intensely  Dramatic  Incident  Founded  on  Actual  Incident  in  Which 
Italian  Attempts  to  Blow  Up  House  Figures  in  Play 
Starring  Nance  O'Neill 


la  "The  Penny  Philanthropist," 
Wholesome  Films  production,  there  is 
an  intensely  dramatic  incident  founded 
on  an  actual  experience  of  W  illiam  J. 
Burns,  the  noted  detective. 


MISS  CLARA  LAUGHLIN,  AUTHOR,  AND 
PEGGY  O'NEILL,  STAR 
(Wholesome  Films  Corp.) 


An  Italian  laborer  has  been  bribed  to 
light  a  fuse-bomb  in  the  basement  of  a 
rich  man's  home.  The  Italian  has  no 
grievance  against  the  rich  man,  but  he 
needs  money  with  which  to  bring  his 
wife  and  family  from  Italy. 


George  Walsh  is  the  star  of  William 
Fox's  mid-September  him,  "The  Yankee 
Way,"  a  comedy  of  international 
romance,  which  has  its  beginning  in  a 
Chicago  cabaret  and  concludes  with  a 
wedding  in  the  warring  Balkans.  The 
film  starts  in  with  a  fight. 

Pn  the  supporting  cast  are  Enid 
Markcy,  Joe  Dowling,  Charles  Elder, 
James  O'Shea,  Ed.  Sedgwick,  Edward 
Cecil  and  Tom  Wilson. 

"Smiling  George"  has  begun  work  on 
a  new  special  feature  under  the  direction 
of  hi*-  brother,  R.  A.  Walsh.  James  A. 
Marcus  and  Ralph  Lewis,  who  have  had 
important  roles  in  many  William  Fox 
productions,    have    been    selected  by 


In  the  picture  the  Italian  lights  the 
fuse,  but  as  he  is  stealing  away  he  dis- 
covers Peggy,  "The  Penny  Philanthrop- 
ist," who  has  been  so  kind  to  him,  enter- 
ing the  doomed  house.  Knowing  it 
means  certain  death,  the  Italian  pleads 
with  her  not  to  enter. 

Miss  Peggy  O'Neill  in  the  title  role 
of  Clara  E.  Laughlin's  story  offers  a 
good  portrayal,  bringing  to  her  inter- 
pretation a  wealth  of  talent  and  charm. 

Frank  Weed,  as  the  Italian,  is  most 
realistic  and  the  role  as  presented  by 
him  will  long  be  remembered,  say  crit- 
ics, as  one  of  the  truest  Italian  charac- 
terizations ever  given  to  the  screen. 

The  scenes  between  Miss  O'Neill  and 
Mr.  Weed,  including  the  planting  of  the 
bomb,  were  taken  in  the  heart  of  Chi- 
cago's "Little  Italy." 


MICHIGAN  EXHIBITORS 

LINE  UP  SOLD  IN  TWO 

NEW  A.  E.  A.  BRANCHES 


Through  the  efforts  of  King  Perry 
and  D.  Snyder,  the  exhibitors  of  Detroit 
are  now  lined  up  solid  with  the  Amer- 
ican Exhibitors  Association.  Mr.  Sny- 
der is  president  of  the  branch  and  King 
Perry  is  secretary. 

At  a  meeting  held  early  this  month 
in  Detroit  a  majority  of  the  motion  pic- 
ture men  of  the  state  joined  the  two 
new  branches  of  the  A.  E.  A.  and  an- 
nounced their  withdrawal  from  the 
Ochs  League.  One  branch  takes  in  the 
entire  state  of  Michigan  and  the  other 
the  city  of  Detroit.  S.  A.  Moran,  of 
Ann  Arbor,  is  president  of  the  state 
body  and  C.  E.  Cady,  of  Lansing,  secre- 
tary. 

Membership  applications  are  pouring 
in  from  every  section  of  the  state  and 
Michigan  will  soon  represent  one  of  the 
strongest  units  of  the  A.  E.  A.,  it  is  said. 


Director  Walsh  to  appear  prominently  in 
George's  forthcoming  screen  drama. 

June  Caprice  has  also  started  work  on 
another  production.  Harry  Millarde, 
who  directed  Miss  Caprice  in  "Every 
Girl's  Dream,"  her  most  recent  film,  is 
again  in  charge  of  the  direction. 

A  title  has  been  determined  upon  by 
William  Fox  for  the  picture  which 
Gladys  Blockwell  now  has  in  the  making. 
This  will  be  called  "Conscience." 

After  the  publication  of  "The  Yankee 
Way"  on  September  16  will  come  "North 
of  Fifty  Three."  The  latter  will  be  fol- 
lowed in  turn  by  "A  Rich  Man's  Play- 
thing." a  subject  of  strong  dramatic 
action. 


"SIRENS  OF  SEA" 

NEW  JEWEL  PLAY 
WITH  MISS  LOVELY 


Louise  Lovely,  whose  most  recent 
starring  vehicle  was  "Sirens  of  the  Sea," 
a  Jewel  Productions  feature,  soon  will 
appear  in  another  film,  which  will  be  of- 
fered to  the  trade  in  the  near  future. 


LOUISE  LOVELY 
(Jewel  Productions) 


"Sirens  of  the  Sea,"  a  fantasy  in  eigh 
reels,  which  was  published  to  the  tradi 
September  15,  is  proving  one  of  the  mos 
popular  fantasy  features  of  the  season,  i 
is  announced. 


St.  John,  N.  B. — J.  T.  Hesse,  proprietc 
of  the  Princess  Theatre,  Farnham,  Que 
has  been  bereaved  by  the  loss  of  his  soi 
who  was  "killed  in  action  somewhere  i 
France."  Private  Hesse  went  overse; 
with  the  176th  Eastern  Townships  Ba 
talion,  recruited  at  Sherbrooke.  He  w;  j 
twenty  years  of  age. 


GEORGE  WALSH  STAR  IN  "THE  YANKEE  WAY," 

WILLIAM  FOX'S  MID-SEPTEMBER  FEATURE 


Film  Action  Starts  With  Fight  in  Chicago  Cabaret  and  Terminates 
With  a  Marriage  in  Warring  Balkans;  Other  Features 
in  Making  Announced 


EXHIBITORS  HERALD 


IOLMES  AND  WASHBURN  ARE  STARRED 

IN  TWO  NEW  ESSANAY  OCTOBER  FILMS 


Fools  for  Luck"  With  Stage  Star,  Scheduled  for  the  Eighth,  While 
"Fibbers"  Will  Be  Ready  for  Exhibitors  October  15;  to  Be 
Issued  by  Perfection  Pictures 


Taylor  Holmes  and  Bryant  Washburn 
e  the  two  stars  featured  in  Essanay's 
ogram  of  films  for  October.  "Fools 
>r  Luck"  is  the  title  of  Mr.  Holmes' 
Tering.    It  is  a  comedy-drama,  sched- 
ed    for    publication    October    8.  Mr. 
."ashburn  will  follow  in  another  com- 
ly-drama  entitled  "The  Fibbers,"  Octo- 
fcr  15.    Both  these  five-reel  productions 
ill  be  distributed  through  the  George 
leine   System.     In   addition   to  these 
ibjects,     Essanay    will    continue  its 
eekly  plays  of  George  Ade's  Fables  in 
jiang,  which  are  reported  to  be  meet- 
,|g  with  success  as   two-part  comedy 
llers.     The    General    Film  Company, 
*c,  is  handling  these  films. 

Is  a  Post  Story 

"Fools  for  Luck"  is  a  screen  version 
a  story  entitled  "Talismans,"  which 
as  written  by  Kennett  Harris  and  pub- 
;hed  in  the  Saturday  Evening  Post.  It 
based  on  the  inordinate  superstitution 
a  young  man  who  looks  upon  his 


rabbit's  foot  as  his  best  friend.  How 
he  meets  the  girl  and  eventually  is 
routed  of  his  failing  forms  a  picture 
which,  in  story  form,  proved  a  very- 
laughable  adventure.  Helen  Ferguson  is 
Mr.  Holmes'  leading  woman  in  this  pro- 
duction. The  picture  has  a  screen  time, 
approximately,  of  sixty-five  minutes. 

"The  Fibbers"  was  written  by  James 
W.  Adams,  a  magazine  man,  and  pre- 
sents Mr.  Washburn  in  another  of  his 
well-known  comedy  characterizations. 
The  story  is  based  on  the  struggles  of 
a  young  architect  and  his  bride  to  de- 
feat the  high  cost  of  living,  and,  in  their 
desperation,  each  comes  to  suspect  the 
other  of  perfidy.  The  picture  is  some- 
what on  the  order  of  "Skinner's  Dress 
Suit."  Virginia  Valli,  who  was  Taylor 
Holmes'  leading  woman,  takes  the  lead- 
ing feminine  role.  "The  Fibbers"  will 
have  a  screen  time,  approximately,  of 
sixty-five  minutes. 

These  two  productions  ar'e  the  second 
i'nd  third  films  to  be  issued  by  Essanay 
on  the  Perfection  Pictures  program. 


"SCREEN  OPINIONS" 
IS  CAHILL-IGOE  CO'S 
NEW  TRADE  BOOK 


Pamphlet  Contains  Reviews  and 
Advertising  Service  for  Aid- 
ing Exhibitor 


"Screen  Opinions  and  Advertising 
Service"  is  the  name  of  a  booklet  that 
will  be  issued  weekly  and  monthly  by 
the  Cahill-Igoe  Company  of  Chicago, 
the  first  number  of  which  appeared  last 
week. 

The  pamphlet  contains  reviews  of  cur- 
rent films  written  by  the  editorial  staff 
of  "Screen  Opinions,"  as  well  as  com- 
ments on  the  same  films  by  other  trade 
journals.  At  the  bottom  of  each  page  is 
given  a  short  write-up  on  each  picture 
for  exhibitors'  programs. 

On  the  cover  of  "Screen  Opinions"  is 
a  table  of  the  "Pick  o'  the  Plays"  and  the 
whole  presents  a  neat  and  compact  ap- 
pearance.   Paul  G.  Smith  is  the  editor. 


E.  SHURTLEFF   ENGAGED  TO 
PERFECT  EFFICIENT  SALES 
CORPS  FOR  SELECT 


Arthur  S.  Kane,  general  manager  of 
:lect  Pictures  Corporation,  has  secured 
e  services  of  C.  E.  Shurtleff  as  sales 
anager  for  Select  Pictures. 
Mr.  Shurtleff  is  well  known  to  the 
ade,  having  been  connected  with  Pathe, 
,7orld  Film  Corporation  and  V.  L.  S.  E. 

various  capacities.  Mr.  Shurtleff  will 
,;vote  his  energies  to  perfecting  an  efti- 
ent  sales  corps  and  will  make  a  com- 
ehensive  study  of  the  field  covered  by 
;lect  exchanges. 


FIRST  COMMONWEALTH  PICTURES  CORP.  FILM 

WITH  CHARLOTTE  PROGRESSES  RAPIDLY 


Work  is  progressing  rapidly  on  the 
Commonwealth  Pictures  Corporation  film 
featuring  Charlotte,  the  world's  cham- 
pion ice  skater,  under  the  direction  of 
Oscar  W.  Eagle. 

Cortlandt  J.  Van  Deusen.  formerly  with 
the  Vitagraph  Company,  is  assisting  Mr. 
Eagle  in  the  work  in  the  Chicago  studio. 
Both  of  these  men  have  had  considerable 
experience  in  the  film  game,  Mr.  Eagle 
having  handled  John  Barrymore,  Vivian 
Martin  and  many  others  in  his  Famous 
Players   and   World    Film  Corporation 


connections.  Mr.  Van  Deusen  also  pro- 
duced "The  Man  Behind  the  Curtain,"  "In 
Arcadia,"  "The  Secret"  and  many  other 
films  of  note,  besides  being  associated 
with  Sidney  Drew  for  two  years. 

Jack  J.  Rose,  of  the  Essanay  Company, 
has  been  engaged  to  do  the  photographic 
work.  Mr.  Rose  filmed  the  "Skinner" 
series,  "Graustark,"  several  of  the  Charles 
Chaplin  comedies  as  well  as  features  in 
which  Francis  X.  Bushman  and  Beverly 
Bayne  appeared. 

Jack  Meredith,  late  of  Triangle,  will 
appear  in  support  of  Charlotte. 


POSES  OF  TWO  GOLDWYN  STARS  AND  SCENES  FROM  "THE  ETERNAL  MAGDALENE"  AND  "BABY  MINE" 


24 


EXHIBITORS  HERALD 


Circle  Theater,  Indianapolis,  in  First  Anniversary 

Half-Million-Dollar  House,  With  3,100  Seats,  Rep- 
resenting Acme  of  Architectural  Skill,  Is  One  of 
Most  Elegant  in  U.  S.,  and  a  Palace  of  Real  Art 


The  Circle  Theater,  Indianapolis.  Ind..  which  is  one  of  the  Music  Director  Is  Film  Student 

finest  motion  picture  houses  in  this  country,  is  celebrating  its  He  has  made  a  close  study  of  the  needs  of  the  cinema  in 

first  anniversary  this  week,  the  way  of  music,  having  spent  a  year  in  California  studying 

The  Circle  is  located  on  the  historic  Monument  Circle,  In-  the  process  of  manufacture  of  screen  plays  and  has  blended 

dianapohs,  and  has  a  frontage  of  one  hundred  feet,  being  two  the  symphony  of  sight  and  sound.    With  the  large  organ,  too 

hundred  and  twenty  feet  deep.    It  represents  an  outlay  of  Mr.  Weil  is  able  to  obtain  wonderful  effects  plaving  the  most 

more  than  a  half  million  dollars  and  was  projected  by  In-  svmphonic  compositions,  overtures  and  idvllic'  suites.  The 

dianapohs  business  men,  headed  by  A.  L.  Block  and  Robert  following  list  of  the  Circle's  musical  numbers   show*  that 

Lieber,  who  are  respectively  president  and  vice-president  of  real  music  is  highly  suitable  for  films: 
the  Circle  Theater  Company. 

The  theater  contains  3,100  seats  and  its  stage  is  one  of  Overtures: 

the  largest  in  the  United  States,  making  it  possible  to  present  American  Fantasia    Herbert 

elaborate  tableaux.    The  interior  of  the  house  is  said  to  repre-  Raymond    Thomas 

sent  the  acme  of  architectural  skill  and  art,  and  has  become  Poet  and  Peasant   Suppe 

the  Mecca  of  architects  in  all  sections  of  the  country,  who  Maritana  Wallace 

build  motion  picture  theaters.  Suites- 
Has  an  Imposing  Facade  Le  Fete  de  Seville  Tavau 

An  imposing  tacade  of  white  terra  cotta  greets  one's  eye  Faust  Ballet  Suite.'.'.'.'.'.'.'.'.'.'.'. Gounod 

upon  approaching  the  theater,  which  is  lighted  by  hundreds  Peer  Gvnt  Griee 

of  incandescent  lights.     This  is  surmounted  by  a  frieze  of 

Greek  figures,  representing  the  muses.    Below  is  a  panel  of  v  i      r  Waltzes: 

Grecian  pastoral  scenes  in  oil.    The  lobbv  is  trimmed  in  ivory.  Y  alse  Caprice    Rubinstein 

gold  and  marble,  relieved  by  bas-relief  figures.  Blue  Danube   •   Strauss 

A  spacious  promenade  opens  into  the  theater  proper.   This  Selections: 

is  decorated  in  warm  grays,  delicate  rose  tints  and  panels  and  Serenade    Herbert 

friezes  of  Grecian  figures  and  conventional  designs.  Pagliaccia    Leoncavello 

A  marble  staircase  leads  to  the  lounge  and  mezzanine  Robin  Hood    DeKoven 

floor,  which  is  provided  with  deep  divans  and  lounge  chairs.  Princess  Pat    Herbert 

From  the  lounge  one  enters  the  mezzanine  floor  and  Naughty  Marietta    Herbert 

loge-the  Circle's  choice  seats     A  third  promenade  is  ap-  A  fulI     equipped  scenic  studio  is  also  maintained  fror 

proached  from  the  lounge  which  leads  to  the  balcony.  which  the  Circle  £raws  jts  scenery  to  embellish  its  production; 

I  he  auditorium  proper  is  Old  English  in  style,  with  simple  ... 
graceful  lines  adding  harmony,  dignity,  comfort  and  beauty  Unusual  Care  in  Selecting  Films 

to  the  vast  structure.    The  decorations  here  consist  of  warm  In  selecting  pictures  for  Circle  patrons  the  managemet 

colors    blended    in    exquisite    harmony,    while    conventional  uses  unusual   care,   viewing  hundreds  of  films  weekly  an 

designs  offer  striking  relief.  selecting  only  the  best  from  the  standpoint  of  entertainmer 

Staff  of  Thirty  Ushers  value.     Not  being  bound  to  one  producer  or  program,  th 

A  staff  of  thirty  ushers  under  the  command  of  a  captain  Circle  draws  its  attractions  from  every  source.    Among  tb 

and  lieutenant  is  employed  to  guide  patrons  to  seats.  features  that  have  been  shown  at  the  Circle  are,  "The  Garde 

Music  plays  an  important  role  in  the  Circle's  program  and  of  Allah,"  which  received  its  American  premiere  at  this  housi 

under  the  leadership  of  Max  Weil,  the  Circle  Orchestra  has  "The  Crisis,"  "The  Barrier."  "On  Trial,"  "Within  the  Law 

become  an  Indianapolis  institution.    An  immense  organ  is  also  "The  Witching  Hour,"  "Wild  and  Woolly,"  "Poor  Little  Rit 

a  part  of  the  theater's  equipment  that  adds  to  the  enjoyment  Girl,"  "Skinner's  Dress  Suit."  "Broadway  Tones,"  "The  Vic- 

of  the  pictures.  of  Wakefield."  "The  Mysterious  Mrs.  M.,"  and  "The  Easie 

Mr.  Weil,  the  conductor  of  the  Circle  orchestra,  provides  Way." 
the  best  that  there  is  to  be  had  in  the  way  of  musical  enter-  On  the  executive  staff  besides  S.  Barret  McCormick.  ma: 

tainment  and  the  theater  has  thousands  of  patrons  who  come  aging  director,  is  Myles  H.  Sinnott,  house  manager;  Max  We 

to  hear  his  orchestra.    Born  in  Philadelphia,  Mr.  Weil  com-  musical   director;  Joseph   Mahler,   outdoor  advertising,  ai 

pleted  his  musical  education  under  the  foremost  musicians  Anna  Frand,  secretary  to  managing  director, 
of  Paris.  Vienna,  Berlin  and  Leipzig.     He  has  appeared  as  The  technical  staff  consists  of  Harry  D.  Bolton,  stage  ma 

soloist  throughout  the  country  earning  distinction  as  a  violin-  ager;  Charles  W.  Read,  scenic  artists;  Wendell  G.  Starbuc 

ist  as  well  as  a  teacher.  master  electrician,  and  Earl  L.  Slater,  chief  projection  enginet 

At  the  outbreak  of  the  present  war  Mr.  Weil  conducted  On  the  house  staff  is  V.  C.  Smith,  captain  of  usher 

the  Calgary  Symphony  Orchestra,  one  of  the  largest  and  finest  Gerald  Weil,  lieutenant  of  ushers;  Mrs.  N.  Slater.  Miss  Pesf 

musical  organizations  in  the  Dominion  of  Canada.  Cooley,  cashiers,  and  Mrs.  Wren,  matron. 

TWO  INTERIOR  VIEWS  OF  THE  CIRCLE  THEATRE,  INDIANAPOLIS,  AND  PHOTO  OF  ITS  MANAGING 

DIRECTOR 


J. M  l     A  SNAI'SHi  n    I  l«  1X1  'I  UK  I.(  »C,E. 


CENTER— S.  BARRETT  McCORMH  K.  MANACJvr 
THE  LOUNGE  ON  MEZZANINE  FLOOR 


EXHIBITORS  HERALD 


Zena  Keefe  and  Alan  Hale  in 

"ONE  HOUR' 

ohn  W.  Noble-Hoffman  Foursquare  drama;  six  parts:  pub- 
lished September  11 

As  a  whole  Exceptional 

Story   Intense 

Stars   Excellent 

Support   Fair 

Settings   Unusual 

Photography   Unique 

"One  Hour"  is  a  novel  and  thrilling  melodrama,  filled 
vith  suspense,  excitement,  and  an  unusually  well  directed 
eries  of  scenes  that  are  ''different."  Paul  McAllister  has 
vritten  and  directed  a  clean,  satisfying  scenario.  The  settings 
nd  photography  abound  in  rarely  beautiful  effects  and.  artistic 
lovelties.  The  skiing  of  Alan  Hale  on  the  steep  hills  of  the 
nowbound  country  and  his  flying  leap  from  the  sleigh  to  a 
ast  train  is  an  added  attraction  to  an  adventure  story. 

Miss  Zena  Keefe  plays  a  delightful  "Opal."  Her  work 
;  sympathetic,  womanly  and  sincere.  Alan  Hale  is  virile 
nd  displays  dignified  reserve  in  a  different  characterization. 


BIG 


:E.\"E  FROM  "ONE  HOUR,"  FILMED  FROM  ELINOR  GLYVS 
STORY  (Hoffman-Four  Square) 


cr  daring  athletics  his  work  is  excellent.  The  rest  of  the 
ast  is  capable.  The  work  of  Ina  Brooks,  D.  J.  Flannigan 
'nd  Franklyn  Hanna  deserve  mention. 

The  story:  Opal,  the  niece  of  Ivan  Trent  and  his  wife, 
oes  out  walking  alone  in  the  snowbound  north.  She  is 
'eed  by  wolves  and  is  rescued  by  young  Stanley,  a  neighbor 
•ith  whom  she  is  not  acquainted.  While  Stanley  fights  the 
olves.  Opal  runs  wildly  for  safety.  She  falls  into  icy  water 
nd  loses  consciousness.  Stanley  carries  her  to  his  cabin  and 
fcvives  her.  A  friendship  grows  and  then  love.  Her  aunt 
pd  uncle  are  surprised  by  a  visit  from  Baron  Karnoff.  who 


comes  for  Opal  to  take  her  back  to  make  a  political  marriage 
to  the  drunken  king  of  a  neighboring  state  in  the  Balkans. 
Opal  is  told  the  story  of  her  early  life,  her  escape  from  her 
native  land  and  being  hidden  in  this  country  before  she  re- 
signs herself  to  going  back  to  save  her  state  from  war  by  this 
marriage.  Before  leaving  she  steals  away  to  spend  one  hour 
with  Stanley,  begs  him  to  save  her  from  her  fate,  but  she  is 
followed  by  the  baron  and  party  and  torn  from  Stanley.  After 
her  return  to  her  kingdom,  Stanley  decides  to  visit  his  uncle, 
who  is  the  dissolute  king,  chosen  for  Opal's  husband.  Stanley 
arrives  in  time  to  save  Opal  from  the  attack  of  the  king,  kills 
the  king,  succeeds  to  the  throne  and  love's  young  dream  is 
realized. 


"RASPUTIN  THE  BLACK  MONK" 

World  Pictures  drama;  seven  parts;  published  September  9 

As  a  whole  Gripping 

Story   Excellent 

Stars  Exceptionally  good 

Support   Strong 

Settings   Elaborate 

Photography   Clear 

With  the  utmost  care  to  details.  William  A.  Brady  of  the 
World  Film  Corporation  presents  a  stirring,  intensely  interest- 
ing photoplay  in  "Rasputin  the  Black  Monk."  The  interest  is 
well  sustained  from  beginning  to  end.  with  occasional  humor- 
ous situations  injected  to  relieve  the  heavy  drama.  The  picture 
concerns  the  workings  of  one  of  the  most  unscrupulous  of  men, 
whose  deeds  have  become  history.  Mr.  Brady  has  adhered 
tenaciously  to  facts  and  presents  a  most  dramatic  story. 

The  company  chosen  to  present  the  story  is  composed  of 
actors  of  the  highest  type  and  the  portrayals  they  present 
speak  well  for  the  casting  director.  Montagu  Love  makes  a 
most  acceptable  Rasputin.  He  is  magnificent  in  his  acting. 
Julia  Dean  gives  a  beautiful  impersonation  of  the  Czarina's 
favorite  lady-in-waiting,  while  the  balance  of  the  cast  offer 
wonderful  characterizations. 

The  story  tells  of  the  hypnotic  influence  Rasputin  held  over 
the  Czar  and  others.  It  begins  where  Rasputin  is  shown  as  a 
loafer  about  an  inn,  making  his  living  traveling  about  imper- 
sonating a  Monk.  He  is  discovered  by  the  Czar's  spies,  who 
offer  him  work  in  the  Czar's  service,  seeking  out  those  who 
are  trying  to  overthrow  the  empire.  Rasputin  betrays  his 
countrymen  and  is  taken  to  St.  Petersburg,  where  he  is  soon 
in  the  good  graces  of  the  Czar.  He  possesses  an  unusual 
influence  over  the  Czarina's  favorite  lady-in-waiting. 

While  the  Czar's  child  is  ill  the  maid  tells  the  Czarina  of 
the  wonderful  powers  of  Rasputin,  and  he  is  sent  for.  He 
agrees  to  cure  the  baby,  but  declares  he  must  remain  close  by 
to  perfect  a  cure.  He  is  given  apartments  in  the  palace,  and 
his  hold  upon  the  Czar  is  at  once  evident.  Unrest  in  the 
ranks  of  the  Russian  army  becomes  evident  and  Rasputin  is 
accused  as  being  the  cause.  The  Czar  orders  him  from  court, 
whereupon  the  maid,  who  has  become  Rasputin's  confederate, 
places  a  drug  in  the  sick  child's  chocolate,  which  throws  it 
into  a  coma.  Rasputin  is  called  in  by  the  Czarina,  and  his 
power  becomes  still  greater  when  he  cures  the  child.  His 
love  for  women  finally  brings  about  his  downfall.  He  goes  to 
the  home  of  Princess  Zolopouf,  who  had  spurned  him.  and  the 


•■■■■■■■[■■■■«fiiiiifiiiiifiiiiiiicifiiifiiifiiiiiiiifiiiiiiiiiiiiiiiiiiiiiiiiiiifiiiiiiiiiiiiiiiiiiiiiiiiiiiitiiiiiiifi!iifiiiiftii5i*tif  I  nun  i  urn  i  iii  nun  mi 

THE  "HERALD'S"  REVIEW  SERVICE  1 

The  dominant  aim  of  the  reviewers  on  the  staff  of  the  EXHIBITORS  HERALD  is  to  supply  the  exhib-  E 

itor  unth  the  information  necessary  to  enable  him  to  appreciate  intelligently  the  production  Under  considera-  E 

Hon — to  knoiv  if  the  picture  is  exceptional,  if  it  is  of  standard  quality,  if  it  is  suitable  in  theme  and  treatment  E 

to  his  requirements.    The  rez'iew  department  is  absolutely  essential  to  every  person  'who  books  pictures.   Its  E 

independence,  strict  impartiality  and  fairness  guarantees  an  accurate  estimation  of  every  important  production  E 

published.  E 


•  1 1 1 1 1 1 1  i  1 1 1 1 1 1 1  1 1 1 1 1 1  111  1 M 1 1  1 1 1 1 M  1 1 1 1 1 1 M  M 1 1 M  M 1 1 1 M 1 1 1  1 1 1 1 1 1 1 1 1 1 1 1 1 II I  M  I  M  1 1 1 1 1 1 1 1 II  M 1 1 1 1 1 1 1 1 1 M 1 1  t  [  1  f  I  MM  ~ 


26 


EXHIBITORS  HERALD 


leaders  of  the  democracy  capture  him.  He  is  made  to  sign  an 
order  to  release  a  young  girl  whom  he  has  imprisoned  in  his 
apartment,  and  they  decide  to  kill  Rasputin.  Raff,  the  father 
of  the  imprisoned  girl,  shoots  Rasputin  and  his  body  is  dropped 
into  the  sea  through  a  hole  in  the  ice.  Kerensky  becomes  the 
man  of  the  hour  and  Russia  shakes  off  the.  yoke  of  Czarism. 
The  story  contains  many  pretty  little  love  stories. 


Louise  Lovely  in 

SIRENS  OF  THE  SEA" 

Jewel  Productions  fantasy;  eight  parts;  published  Septem- 
ber 15 

As  a  whole   Spectacular 

Story   Slight 

Star   Pretty 

Support   Well  cast 

Settings  Beautiful 

Photograohy   Clear. 

"Sirens  of  the  Sea"  is  a  pretty,  spectacular  and  pictur- 
esque photoplay  replete  with  diving  girls,  witches  and  beauti- 
ful sea  nymphs.  The  appeal  to  the  eye  should  be  sufficient 
to  put  the  picture  over  with  most  audiences  and  it  is  what 
might  be  termed  an  excellent  T.  B.  M.  film. 

The  story  was  written  by  Helen  Bailey  and  has  been 
carefully  produced  under  the  direction  of  Allen  Holubar.  It 
features  Louise  Lovely,  Carmel  Myers,  Jack  Mulhall,  Sydney 
Dean  and  a  score  of  bathing  girls  and  children,  the  latter 
dressed  as  fairies. 


A  SCENE  FROM  "SIRENS  OF  THE  SEA,"  WITH  LOUISE  LOVELY 
AND  JACK  MULHALL  IN  THE  FOREGROUND 
(Jewel  Productions,  Inc.) 

The  story:  A  baby  girl,  cast  up  by  the  sea  in  a  fisher- 
man's net,  is  adopted  by  a  wealthy  family.  Eighteen  years 
elapse  and  the  child  appears  as  the  young  debutante  at  a  birth- 
day party.  While  on  an  errand  she  is  followed  by  an  impetu- 
ous lover  and  to  avoid  him  throws  herself  from  a  cliff.  The 
balance  of  the  story  pictures  a  dream  one  of  the  guests  has 
while  out  in  a  boat  searching  for  the  girl,  in  which  witches, 
spirits  and  sirens  dance  and  plot  on  the  beach  at  night.  Many 
pretty  dances  are  introduced  and  the  fairy  story  is  well  done. 
The  fairies  are  driven  away  at  break  of  day  and  the  young 
man  wakes  up,  finds  his  sweetheart  on  a  reef  and  takes  her 
home. 


CENTRAL  FILM  CO.  BUYS  "WHIP" 

FOR  CHICAGO  AND  ILLINOIS 


Aaron  J.  Jones,  erf  Chicago,  announces  the  purchase  by 
his  Central  Film  Company  of  "The  Whip"  for  Illinois.  This 
is  the  biggest  feature  yet  produced  under  the  personal  direc- 
tion of  William  A.  Brady,  and  is  a  film  version  of  the  Drury 
Lane  spectacle,  which  was  imported  by  Mr.  Brady,  and  which 
ran  one  whole  winter  at  the  Auditorium  Theater  in  Chicago. 

Incidentally,  "The  Whip"  will  be  the  last  picture  shown 
at  the  Colonial,  before  that  house  enters  the  field  of  spoken 
drama.    It  follows  Norma  Talmadge  in  "The  Moth." 


E.  K.  Lincoln,  Barbara  Castleton,  Romaine  Fielding,  in 

"THE  FREEDOM  OF  THE  WORLD" 

Ira  Lowrey's  drama;  eight  parts;  published  state  rights 

As  a  whole  Entertaining 

Story   Military 

Stars   Excellent 

Support   .Capable 

Settings   Correct 

Photography   Satisfactory 

Ira  Lowrey,  in  producing  "Captain''  Edwin  Bower  Hesser's 
"The  Freedom  of  the  World,"  has  made  a  worthy  and  patriotic 
recruiting  vehicle.  It  is  a  thoroughly  ambitious  and  powerful 
theme,  broadly  handled.  Mr.  Lowrey's  first  effort  delivers  a 
virile  "punch,"  which  should  find  its  way  to  every  man  of 
enlisting  age.  There  are  eight  reels  of  rugged,  vital  scenes 
that  cover  everything  from  the  horrible  causes  of  the  war  to 
the  heroic  military  encounters.  No  red-blooded  man  can 
watch  the  German  officer's  abuse  of  the  unprotected  woman 
and  child  after  battle  without  a  desire  to  avenge  such  deeds. 
The  author  has  for  the  most  part  written  a  convincing  and 
stirring  story.  The  direction  is  masterful  and  the  photography 
is  good. 

E.  K.  Lincoln  is  excellent  in  his  characterization  of  a 
manly  young  soldier.  Barbara  Castleton  struggles  with  a  mis- 
erably drawn  character  of  the  wife,  who  is  invariably  false  to 
natural  womanhood.  Romaine  Fielding  is  an  excellent  con- 
trast for  Lincoln.  Jane  Adler  as  the  mother  deserves  especial 
praise.  The  rest  of  the  supporting  cast  contributed  much  to 
the  picture. 

The  story:    Gordon  Harvey,  a  Harvard  graduate,  is  a  typ- 
ical young  man-about-town.    At  one  of  his  tango  parties  he 
meets  a  Canadian  officer,  who  tells  a  story  of  German  abuse  of  i; 
women  and  children  that  registers  a  fine  resentment  in  Gor- 
don's mind.    He  determines  to  enlist  in  the  American  Legion 
of  the  Canadian  army.    His  parents  are  justly  proud  of  him! 
and  he  leaves  for  Canada.    Betty  Milburn,  a  Canadian  girl, 
spends  much -of  her  time  in  getting  recruits  for  the  army  and  , 
tries  vainly  to  get  Ralph  Perry,  an  ardent  admirer  of  her's,  to 
enlist.    Perry  is  a  coward  and  breaks  his  promise  to  enlist, 
thereby  losing  the  respect  of  the  girl.    She  and  Gordon  meet 
at  the  camp  and  a  little  later  Gordon  interferes  when  Perryh 
tries  to  force  his  attentions  on  her.    There  is  a  fight,  after 
which  Perry  is  arrested  and  tried.    The  judge  gives  him  his 
choice  of  serving  in  jail  or  more  usefully  at  the  front.    Perry  I 
enlists.    Betty  and  Gordon  have  a  military  wedding  and  Betty!  1 
is  proudly  enthusiastic  over  her  husband's  quick  promotion.  I 
W  hen  Gordon's  regiment  is  ordered  to  the  front  it  is  necessary  j 
to  administer  chloroform  to  Betty  to  quiet  her.    A  little  later 
her  child  is  born  dead.    As  soon  as  she  recovers  she  goes  tc  1 
Canada  to  meet  her  husband,  finds  that  he  is  at  the  front  anc  I 
that  there  is  a  law  with  a  death  penalty  which  prevents  ;'  I 
husband  and  wife  meeting  on  the  firing  line.    She  tries  to  enlis  I  j 
as  a  Red  Cross  nurse  and  finds  a  three  years'  training  is  necesi  I 
sary.    Discouraged,  she  steals  on  the  boat  as  a  stowaway  anc(  1 
persuades  a  nurse  to  uniform  her  and  the  orderly  to  registe  I 
her.    At  the  front  she  meets  Perry  again.    Perry  has  beei  1 
promoted  because  he  took  credit  for  saving  another  officer  1 
He  succeeds  in  bringing  Gordon  and  Betty  together,  which  lay  I 
them  liable  to  the  death  penalty.    Gordon  shoots  Betty  an<  I 
volunteers  to  serve  on  a  death  mission,  setting  off  a  mine  i  ■% 
battle.    Although  he  is  wounded,  he  recovers,  though  his  min  i 
is  a  blank.    Betty  recovers  and  the  government  is  lenient  an  i 
pardons  them  both.    Gordon  is  taken  out  to  be  decorated  o  i 
the  drill  ground  and  as  the  miltary  band  plays  the  Sta  I 
Spangled  Banner  and  Gordon  sees  the  stars  and  stripes  rlyin  I 
his  memory  returns,  he  recognizes  his  wife,  and  is  cheere  j 
by  the  troops. 


"A  CONTENTED  WOMAN" 

Selig-Hoyt  comedy;  two  parts;  published  September  17 

There  are  funny  situations  in  "A  Contented  Woman"  ar 
there  are  situations  which  are  vulgar.  The  entire  story  star 
when  a  suffragette-wife  attends  her  meeting  and  hubby  ar 
nephew,  who  have  been  left  at  home  to  prepare  the  me£ 

go  to  a  show. 

Mrs.  Jule  Walters  gives  a  very  good  impersonation  of 
suffragist.  Amy  Dennis  is  cast  as  Helena  Wrangle,  star  of 
musical  comedy  chorus.  Other  members  of  the  cast  are  W 
liam  Fables,  Fred  Eckhart  and  James  West. 

For  the  sake  of  thirteen  dollars  and  thirteen  cents  tl 
sheriff  would  force  the  theatrical  manager  to  go  out  of  bw 
ness,  but  Uncle  Todie,  who  has  been  smitten  with  the  charr 
of  Helena  Wrange.  leading  lady,  comes  to  the  company 
rescue.  He  takes  Helena  to  his  home  to  give  her  the  mon 
and  while  he  is  counting  it  wifie  comes  home.  Many  fun: 
situations  have  been  brought  in  effectively  here  and  so 
throughout  the  two  reels. 


EXHIBITORS  HERALD 


27 


Fannie  Ward  in 

"ON  THE  LEVEL" 

Lasky-Paramount  drama;  five  parts;  published  September  10 

As  a  whole  Well  produced 

Story  Western 

Star  Well  cast 

Support  .  ..'  Very  good 

Settings   Adequate 

Photography   Clear 

"On  the  Level"  is  a  typical  motion  picture  story  of  a 
Western  maiden  who  is  forced  to  become  a  dance-hall  girl, 
who  flees  from  the  saloon  in  the  dead  of  night  with  the  hero: 
Df  a  quiet  existence  on  a  ranch  until  the  hero's  mother  comes 
from  the  effete  East  with  his  fiancee  and  tries  to  buy  off  the 
Western  girl  and  of  her  subsequent  happiness. 

Fannie  Ward  imparts  to  the  role  of  Merlin  Warner,  the 
Dnly  child  of  a  sheep  ranchman,  a  certain  vivacity  and  charm 
hat  has  won  for  her  an  enviable  position  with  film  theater 
ludiences,  and  the  picture  will  undoubtedly  please  the  ma- 
jority of  picture  patrons.  Splendid  photography,  many  pic- 
turesque scenes  of  western  country  and  an  interesting  story 
nake  the  film  an  acceptable  offering.  In  support  appears 
lack  Dean,  as  Pete  Sontag,  a  sort  of  grand  opera  villain,  who 
struts  and  poses  in  the  "heavy"  role;  Harrison  Ford,  as  the 
tero,  Joe  Blanchard;  Lottie  Pickford  as  Joe's  affianced  wife; 
Edythe  Chapman,  as  Joe's  mother;  and  James  Cruse,  as 
Ozman,  partner  of  Sontag. 


A  TENSE  MOMENT  FROM  "ON  THE  LEVEL."  FEATURING 
FANNIE  WARD  (Paramount) 

The  story:  Merlin,  the  only  child  of  a  sheep  rancher,  is 
;idnapped  by  Sontag,  who  shoots  her  father  and  drives  off 
he  sheep.  She  is  known  as  Mexicali  Mae,  in  Sontag's  sa- 
•oon,  where  she  is  compelled  to  dance  nightly.  Here  she 
neets  Joe  Blanchard,  a  derelict  from  the  East,  who  plays  the 
>iano  in  order  to  secure  enough  "dope"  to  satisfy  his  craving, 
■iontag,  fearing  one  of  his  confederates  has  "double-crossed"" 
lim  and  told  about  his  opium  smuggling,  kills  the  man  and 
'laces  the  blame  on  Joe.  Merlin  helps  Joe  escape  and  they 
ake  up  a  ranch,  where  Joe  finally  overcomes  his  desire  for 
Irugs.  Joe's  mother  and  fiancee  pay  him  a  visit  and  Mrs. 
blanchard  tries  to  buy  Mae  off  and  have  Joe  return  East, 
viae  returns  to  Sontag's  dance  hall.  Joe  follows  and  is  con- 
inced  she  no  longer  loves  him.  Mae  returns  to  the  ranch 
nd  is  about  to  end  her  life  when  Sontag  and  Joe  arrive.  In 
he  tussle  which  follows,  Sontag  is  killed  and  Joe  realizes  that 
>lae  reallj-  loves  him. 


rfADGE  EVANS  HAS  STAR  ROLE 

IN  THE  WORLD'S  "LITTLE  PATRIOT" 

Shortly  following  the  publication  of  "The  Burglar"  by 
\  orld-Pictures  Brady-Made,  little  Madge  Evans  will  appear 
s  the  star  of  "The  Little  Patriot."  The  heroine  of  this  drama 
s  cautioned  by  her  father,  who  is  suspected  of  being  a  spy,  not 
o  say  one  word  to  anybody  about  herself,  her  home  or  her 
■arentage.  When  she  subsequently  goes  out  and  is  lost  she 
dheres  to  this  admonition,  although  suffering  under  many 
ifficulties  in  doing  so. 


William  Russell  in 

"SANDS  OF  SACRIFICE" 

American-Mutual  drama;  five  parts:  published  September  24 

As  a  whole  Average 

Story   Fair 

Star   Strong 

Support   Good 

Settings   Appropriate 

Photography   Clear 

"Sands  of  Sacrifice,"  featuring  William  Russell,  is  a 
fairly  interesting  dramatic  production,  which  should  entertain 
most  audiences.  The  photography  is  clear,  and  settings  have 
been  carefully  handled. 

William  Russell's  personality  predominates  throughout 
the  entire  production  and  persons  who  are  interested  in  this 
star's  work  no  doubt  will  enjoy  his  characterization  of  "Big 
Bill"  Darcey.  Francelia  Billington  appears  opposite  him 
cast  as  Xora  Fames.  Other  members  of  the  cast  are  George 
Periolat,  John  Gough  and  Joe  King.  Tr^e  direction  is  by 
Edward  Sloman. 

The  story:  When  Enogh  Foyle  will  not  make  restitution 
for  fleecing  Mrs.  Fames  out  of  her  fortune,  her  daughter 
goes  to  Foyle's  mountain  lodge  intending  to  kill  him.  She 
arrives  in  the  midst  of  a  party  of  neighbors  and  when  the 
men  start  to  attack  her  she  is  rescued  by  Bill  Darcey,  who 
takes  her  to  his  lodge  and  then  in  order  to  protect  her  name 
they  are  married.  Darcey  learns  that  he  has  also  been  ruined 
by  Foyle  and  goes  to  his  office.  Here  he  finds  Xora  and  loses 
•aith  in  her.  He  goes  to  the  desert  to  forget  about  her  and 
during  his  absence  Nora  lures  Foyle  on.  One  evening  she 
invites  him  to  her  apartment  for  dinner  and  secretes  detectives 
in  a  room.  They  hear  Foyle's  confession  and  arrest  him. 
Darcey  has  entered  and  seeing  Foyle  in  the  room  he  prepares 
to  go  away,  but  the  appearance  of  detectives  clears  things 
up  and  there  is  a  happy  reunion,  with  a  complete  restoration 
of  fortunes. 


Jack  Gardner  in 

"MEN  OF  THE  DESERT" 

Essanay-Perfection  western  drama;  five  parts;  published 
September  24 

As  a  whole  Full  of  action 

Story  Well  handled 

•5*ar   Good 

Support    Sufficient 

Settings    Splendid 

Photography    Clear 

The  excellent  western  atmosphere  which  has  been  injected 
into  "Men  of  the  Desert"  makes  it  an  offering  which  should 
go  big  with  the  majority  of  motion  picture  patrons.  All  the 
rugged  beauty  of  the  west  is  pictured;  the  story  is  full  of  action 
and  altogether  it  is  the  kind  of  picture  that  offers  interesting 
entertainment. 

Jack  Gardner,  Ruth  King  and  Carl  Stockdale  are  the 
featured  players  supported  by  plenty  of  cowboys.  The  direc- 
tion and  photography  are  both  good. 

The  story:  Jack  and  his  friend  wander  into  a  town  where 
it  is  an  everyday  event  to  kill  someone.  Jack  objects  to  this 
ruthless  way  of  taking  men's  lives  and  accepts  a  challenge  to 
round  up  the  murderers.  After  landing  two  of  the  members 
in  jail  he  is  attacked  by  a  bunch  of  wild  cowboys.  He  escapes 
them  and  his  bravery  arouses  the  interest  of  May.  daughter 
of  a  ranger.  When  Jack  is  again  attacked  by  the  cowhovs 
May  goes  out  and  gets  men  to  aid  Jack.  Jack  is  rescued  and 
there  is  a  happy  ending. 

Francis  X.  Bushman,  Beverly  Bayne  in 

"THEIR  COMPACT" 

Metro  drama;  seven  parts;  published  September  17 

As  a  whole  Entertaining 

Story  Well  produced 

•  Stars   Convincing 

Support   Excellent 

Settings  Well  selected 

Photography   Clear 

"Their  Compact"  is  an  ordinary  story  set  in  western  sur- 
roundings, but  very  well  produced.  At  the  Orpheum  theatre. 
Chicago,  where  it  played  for  two  days,  it  drew  good  houses, 
and  the  work  of  Mr.  Bushman  and  Miss  Bayne  pleased  as  this 
team's  playing  usually  does.  An  excellent  cast  appeared  in 
support  of  the  popular  stars,,  and  in  settings  and  photography 
"Their  Compact"  lacked  nothing  to  make  it  a  pleasing  feature. 
But  one  lapse  in  direction  is  observed  where  Mr.  Bushman  puts 
on  his  gauntlet  gloves  in  the  cabin  and  goes  out,  when  lo  and 
behold  his  hands  are  bare  and  the  gloves  neatly  tucked  in  his 
belt  as  he  steps  out.    A  moment  later  he  has  them  on  again. 

The  story:  Jim  (Mr.  Bushman)  goes  west  to  forget  an 
affair  with  a  vivacious  but  heartless   Eastern  girl.     He  is 


EXHIBITORS  HERALD 


wounded  by  a  gang  of  toughs,  who  try  to  scare  him  away  from 
his  mine,  and  Molly  (Beverly  Bayne)  nurses  him  until  he 
recovers.  Verda,  his  former  sweetheart,  comes  west  as  the 
wife  of  his  chum,  Bob,  and  while  Bob  places  his  wife  in  Jim's 
care  and  goes  away  on  a  business  trip,  Verda  plans  to  run 
away  with  the  leader  of  the  thugs,  who  have  stolen  the  gold 
from  Jim's  mine.  However,  the  early  return  of  Bob  frustrates 
her  plans,  and  she  accuses  Jim  of  having  insulted  her.  Bob 
thereupon  swears  to  kill  Jim,  but  is  shot  by  the  gangster. 
Yerda  and  the  gangster  flee,  but  Jim  overtakes  them  and  brings 
Verda  back  to  her  dying  husband,  and  then  she  is  driven  out 
of  town.    The  happy  reunion  of  Jim  and  Molly  follows. 

Florence  La  Badie,  H.  E.  Herbert  in 

"THE  MAN  WITHOUT  A  COUNTRY" 

Jewel  Productions,  Inc.,  drama;  six  parts;  published  Septem- 
ber 9 

As  a  whole  Thrilling 

Story    .  "  Patriotic 

Stars  Capable 

v      Support  Adequate 

Settings   Suitable 

Photography   Superb 

The  Thanhauser  production  of  Edward  Everett  Hale's 
"Man  Without  a  Country"  is  a  picture  that  should  rouse  the 
nation  to  a  great  rally  round  the  flag.  Every  American  will 
feel  prouder  of  being  an  American  after  seeing  it.  The  enthu- 
siasm that  follows  such  a  piece  of  work  will  transform  every 
drop  of  slacker  blood  into  patriotic  service  for  "Old  Glory," 
at  a  time  when  she  needs  the  loyal  support  of  her  sons,  in 
their  great  cause  of  universal  democracy  and  brotherhood. 
Exhibitors  throughout  the  United  States  can  show  their  patri- 
otism in  no  more  useful  way  than  by  booking  this  picture  and 
allowing  every  boy  and  girl  in  the  country  to  get  a  thrill  for 
a  common  cause. 


A  SCENE  FROM  "THE  MAN  W  ITHOUT  A  COUNTRY, 
H.  E.  HERBERT  (Jewel  Productions) 


FEATURING 


Florence  La  Badie  and  H.  E.  Herbert  acquit  themselves 
nobly  in  their  parts.  They  are  ably  supported  by  George 
Mario,  J.  H.  Gilmour,  Sarey  Hastings,  Earnest  Howard  and 
Charles  Dungan. 

The  story:  Barbara  Norton  and  her  brother,  orphaned 
children  of  a  veteran  who  gave  his  life  for  his  country,  go 
to  live  with  an  uncle  and  aunt  in  the  city.  It  is  just  before 
the  entrance  of  the  United  States  into  the  European  war  and 
the  uncle  is  a  pacifist.  He  holds  meetings  at  his  home,  Where 
Barbara  assists.  Barbara's  brother  is  a  loyal  American  and 
is  greatly  troubled  by  the  uncle's  expectation  to  count  on  him. 
Barbara  meets  the  hero,  who  wins  her  promise  to  be  his  wife. 
They  are  very  happy  until  war  is  declared  and  Barbara  cannot 
bear  the  idea  of  her  future  husband  not  doing  service  for  his 
country.  His  "Peace  at  Any  Price"  button  is  the  last  straw 
and  she  gives  him  his  choice  of  joining  the  "colors"  or  break- 
ing the  engagement.  He  declared  that  he  is  a  true  pacifist  and 
Barbara,  believing  that  a  man  who  does  not  support  his  coun- 
try is  that  country's  enemy,  breaks  the  engagement  publicly. 
Her  fiance  becomes  very  unpopular  at  his  club  because  of  his 
views  and  is  taken  to  task  by  one  of  his  father's  friends.  Hav- 
ing lost  Barbara  and  his  popularity  makes  him  resent  the  con- 
stant references  to  the  United  States  and  his  debt  to  his  coun- 
try and  he  curses  his  native  land. 


Barbara  enlists  as  a  nurse  and  her  brother  as  a  soldier. 
Later,  the  old  friend  of  the  hero's  family  takes  him  a  copy  of 
"The  Man  Without  a  Country"  and  asks  him  to  read  it  and 
rise  above  his  treasonable  views.  He  does  so,;and  as  he  reads 
the  immortal  story  the  patriotic  spirit  of  Barbara  comes  to  him 
in  a  vision  of  Columbia,  tells  him  that  in  a  previous  life  he 
was  Philip  Nolan  in  the  story  and  takes  him  back  to  the  his- 
toric times  and  shows  him  a  succession  of  scenes  from  the 
book.  The  man  of  today  sees  with  horror  the  famous  court 
martial,  in  which  he  was  sentenced  to  have  his  wish  never  to 
hear  of  the  United  States  again,  the  tragedy  of  the  careful 
carrying  out  of  the  sentence,  and  the  pitiful  death  of  the  man, 
made  a  little  easier  by  the  humanity  of  Captain  Danforth,  who 
gave  him  a  brief  history  of  the  land  he  had  learned  to  bless 
before  he  died.  His  spirit  returns  from  the  allegorical  jour- 
ney and  he  responds  to  the  new  and  vigorous  manhood  within 
him  and  enlists  at  once,  thereby  again  winning  Barbara,  who  is 
home  on  sick  leave  from  her  nursing  in  France. 


Winifred  Allen  in 

"THE  HAUNTED  HOUSE" 

Triangle  drama;  five  parts;  published  September  16 

As  a  whole  Entertaining 

Story   Slender 

Star   Splendid 

Support  Excellent 

Settings   Well  chosen 

Photography  Clear 

This  is  called  a  "tale  of  a  bandit  and  a  ghost,"  but  it 
consists  principally  of  close-ups  of  pretty  Winifred  Allen  talk- 
ing to  an  apparition  of  her  late  mother  and  feeding  ducklings. 
The  plot,  what  there  is  of  it,  is  very  thin,  indeed,  and  some 
of  the  scenes  were  drawn  out  unnecessarily  long.  As  a 
character  study  of  a  little  girl  who  was  very,  very  lonely, 
"The  Haunted  House"  presents  a  pathetic  little  story. 

Miss  Allen  is  excellent  in  the  role  of  "Spooky  Anne"  and 
Dick  Rossen  as  Jimmy,  Albert  Day  as  Anne's  Uncle  and 
Robert  Shirley  as  a  small-town  "detective,"  present  good 
characterizations.  Robert  Shirley  also  directed  the  produc- 
tion. 

The  story:  Anne  is  scorned  by  the  villagers  who  speak 
of  her  as  "queer."  Her  father,  a  railroad  brakeman,  neg- 
lects to  supply  the  love  she  craves  and  she  spends  most  of 
her  time  in  an  isolated  house,  known  as  "the  haunted  house,' 
with  a  half  dozen  young  ducks.  A  young  thug  from  the  city 
is  wounded  while  trying  to  escape  from  the  town  constable, 
after  a  bank  robbery,  and  Anne  nurses  him  in  the  seclusion 
of  the  old  house.  She  scares  off  intruders  by  dressing  up  as 
a  ghost  but  finally  Jimmy,  the  derelict,  is  taken  to  prison. 
Anne  has  fallen  in  love  with  Jimmy  and  is  finally  rewarded 
by  his  return. 


'FIGHTING  IN  FRANCE" 

M.  L.  Fulton  Official  French  War  Pictures;  six  parts;  pub- 
lished state  rights 

Exhibitors  looking  for  war  pictures  of  merit  for  their  dail) 
programs  will  find  no  subject  of  more  interest  than  the  "Fight- 
ing in  France"  film,  being  exploited  by  M.  L.  Fulton  of  Chi- 
cago. Battle  scenes  are  shown  that  bring  home  the  awful  wai 
and  give  spectators  a  clear  understanding  of  the  magnitudt 
.of  the  great  conflict  now  being  waged  in  Europe. 

The  first  reel  shows  the  maneuvers  of  the  French  troop: 
going  into  action;  interesting  views  of  the  trenches;  Frencl 
soldiers  getting  ready  their  great  kites  from  which  photo 
graphs  are  taken  of  the  enemy's  positions  and  scenes  of  th' 
battle  of  Champaign.  Men  throwing  hand  grenades,  Re< 
Cross  nurses  working  in  close  quarters,  and  the  men  in  re 
serve  waiting  the  order  to  advance.  One  picture  shows 
battlefield  with  an  area  as  large  as  Manhattan  Island,  that  re 
sembles  a  dumping  ground  covered  with  garbage  cans 
Twenty-one  thousand  German  prisoners  march  by,  in  marke' 
contrast  to  the  hordes  that  rolled  across  Belgium  in  1914 
Pictures  of  the  late  Lord  Kitchener  greeting  General  Joffr 
are  shown,  as  well  as  King  George  reviewing  French  troops 
More  than  20,000  priests  are  in  the  field  in  Europe  and  pic  » 
tures  of  mass  before  a  battle  present  impressive  bits  of  the  wai  |> 

One  picture  shows  a  forest  being  mowed  down  by  th  j 
terrific  shell  fire;  another  of  a  cloud  of  gas  being  emptied  int 
tin-  French  trenches  by  the  Germans,  who  take  advantage  c  j 
favorable  winds.  Six  camera  men  lost  their  lives  taking  thes 
"Fighting  in  France"  pictures,  it  is  said,  and  film  theater  psjJ 
trons  can  realize  the  dangers  encountered  when  they  see  th  1 
shells  bursting.  The  photography  is  remarkably  clear  and  th  I 
pictures  are  nicely  tinted. 


EXHIBITORS  HERALD 


29 


Brownie  Vernon,  Herbert  Rawlinson  in 

"FLIRTING  WITH  DEATH" 

uebird  comedy-drama;  five  parts;  published  September  24 

As  a  whole  Well  done 

Story    Interesting 

Stars    Fine 

Support  Ample 

Settings    Appropriate 

Photography    Clear 

When  Elmer  Clifton  directed  "Flirting  with  Death," 
fcapted  from  "Sky  High,"  he  evidently  had  in  mind  all  classes 
\  audiences,  for  without  doubt  the  elite  audience,  the  average 
dience  and  the  mixed  audience  will  all  enjoy  this  latest 
oduction  It  has  been  handled  with  a  human  appeal  idea  and 
hibitors  everywhere  should  find  it  successful. 
I  There  is  plenty  of  clean  humor,  lots  of  good  circus  scenes 
d  the  old-fashioned  country  atmosphere  that  makes  even 
y-bred  people  homesick  for  the  good  old  farm.  The  cast 
s  been  well  chosen  and  each  member  has  grasped  the  spirit 
the  story.  In  the  cast  are  Brownie  Vernon,  Herbert  Rawlin- 
n,  Frank  McQuarrie,  Marc  Fenton,  H.  F.  Crane  and  Red 
lger. 


ROWNIE  VERNON  AND  HERBERT  RAWLINSON  IN  A  SCENE 
FROM  "FLIRTING  WITH   DEATH"  (BLUEBIRD) 


tions  there  is  some  excuse  for  them.  Richard  Tucker  as  the 
hero  had  the  valuable  asset  of  sincerity,  which  made  his  work 
conspicuous. 

The  story:  Margaret  Stanton,  whose  father  has  been 
ruined  by  Harroid.  decides  to  get  revenge  by  shattering  the 
happiness  of  Harrold's  daughter.  Margaret  becomes  Miss 
Harrold's  social  secretary  and  wins  the  affections  of  Lord 
Strathmore,  Miss  Harrold's  fiance.  She  lures  him  into  the 
woods,  contrives  to  lose  the  path,  and  they  spend  the  night 
together  in  a  deserted  cabin.  The  searching  party  find  them 
there  and  Strathmore  marries  her.  After  the  ceremony  she 
confesses  that  she  only  used  him  as  a  tool  against  her  enemies, 
but  he  forces  her  to  spend  the  night  with  him.  The  following 
morning  she  runs  away.  Strathmore  searches  for  her  and 
finds  her  after  the  birth  of  their  child.  Margaret  has  become 
blind,  so  Strathmore  successfully  poses  as  an  old  friend  of 
her  father's  and  pays  for  the  operation  that  restores  her  sight. 
W  hen  her  eyes  are  opened  she  realizes  that  her  husband  has 
been  her  only  friend  and  her  hate  for  him  is  turned  to  love. 


Florence  La  Badie  in 

"WAR  AND  THE  WOMAN" 

Thanhouser-Pathe  drama;  five  parts;  published  September  9 


As  a  whole   Good  entertainment 

Story   War  tale 

Star   .  Convincing 

Support   The  best 

Settings  Elaborate 

Photography   Excellent 


"War  and  the  Woman"  represents  "what  might  have  been." 
the  story  being  based  on  an  imaginary  invasion  of  the  United 
States  by  a  foreign  army.  The  story  has  been  carefully  han- 
dled and  because  it  is  well  acted  and  directed  and  otherwise 
skillfully  presented  it  offers  an  exceptionally  strong  program 
number. 

Miss  LaBadie  in  the  role  of  the  American  girl,  married 
to  an  otficer  of  the  aviation  corps,  puts  plenty  of  feeling  and 
and  action  into  the  part  and  the  support  of  Tom  Brooke,  as 
John  Braun,  an  alien  spy.  Wayne  Arey,  as  the  patriotic  Amer- 
ican. John  Baker,  is  all  that  could  be  desired. 

The  story:  Ruth  Xorton  saves  an  aviator  who  has  fallen 
with  his  machine  and  later  marries  him.  In  the  midst  of 
their  honeymoon  war  breaks  out  and  the  officer  is  called  to 
his  post.  An  alien  regiment  takes  possession  of  the  house 
and  servants  and  Ruth  is  compelled  to  work  as  a  maid,  the 
soldiers  holding  prolonged  revelries  and  forcing  the  young 
girls  of  the  neighborhood  to  participate.  Ruth  blows  up  the 
house  during  one  of  these  orgies  and  flies  away  with  her  hus- 
band in  his  aeroplane. 


I  The  story:  Billy  Wardell  and  Domino  Dominick  break 
j.  and  arrive  in  a  small  town  where  they  meet  Jane  Higgin- 
b  ham.  Immediately  Billy,  a  circus  performer,  decides  to 
sy  in  the  town  and  "go  straight."  Jane's  father  is  interested 
fa  inventing  an  aerochute.  He  tells  his  plans  to  Billy  and 
Imino  and  they  decide  to  incorporate  the  Aerochute  Com- 
ply and  local  capital  is  invested.  The  sheriff  from  the  town 
were  the  men  had  been  arrested  arrives  in  town  and  informs 
t  villagers  that  the  men  are  fakers.  In  order  to  prove  their 
hiesty  Billy  volunteers  to  demonstrate  the  aerochute.  High 
U  in  the  air  he  pumps  from  the  flying  machine  and  lands  on 
tl  ground  unhurt.  The  wonders  of  the  aerochute  arouse 
tl  town  folks  and  they  cannot  buy  stock  fast  enough.  An 
e  agement  seems  to  be  a  fitting  climax  to  the  friendship  of 
B  v  and  Tanc. 


Catherine  Calvert  in 

"BEHIND  THE  MASK' 


A  Dramas  program  drama;  five  parts;  published  September  12 


As  a  whole  Tiresome 

Story    Uninteresting 

Star    Self-conscious 

Support    Fair 

Settings    Cheap 

Photography  Good 


4<  "Behind  the  Mask"  is  commonplace  from  start  to  finish. 
T  re  is  not  an  unexpected  scene  all  the  way  through.  What 
n:  it  the  story  may  have  had  originally  has  been  effectually 
k:d  by  a  painfully  bad  scenario.  A  story  about  society  peo- 
pl  should  be  arranged  by  a  man  at  least  acquainted  with  the 
hs its  of  ladies  and  gentlemen.  The  members  of  the  company 
d< iot,  in  the  main,  take  themselves  or  their  work  seriously, 
pi  considering  the  fact  that  they  seldom  found  themselves 
in  ny  but  strained,  unnatural  and  hopelessly  theatrical  situa- 


Margery  Wilson  in 

"MOUNTAIN  DEW" 

Triangle  comedy-drama;  five  parts;  published  Septem- 
ber 16. 

As  a  whole  ....  Good 

Story   Humorous 

Star   Fair 

Support  Ample 

Settings   In  keeping 

Photography   Fine 

If  a  capable  cast  had  been  selected  for  "Mountain  Dew" 
it  would  have  ranked  as  a  first  class  production.  As  it  is,  the 
story  is  pleasing  enough  and  there  is  a  good  deal  of  humor 
throughout  the  entire  production,  but  the  inability  of  the 
leading  players  to  register  anything  but  smiles  brings  the 
picture  below  the  Triangle  standard. 

Margery  Wilson  and  Charles  Gunn  are  cast  in  the  lead. 
The  other  members  are  Thomas  Washington.  Al  W.  Filson, 
Jack  Richardson,  Aaron  Edwards  and  Mary  Borland.  Espe- 
cial credit  is  due  Thomas  Washington  and  Al  W.  Filson.  The 
story  is  by  Julien  Josephsen  and  Monte  M.  Katterjohn.  Di- 
rection by  Thomas  Heffron. 

The  story:  J.  Hamilton  Vance  goes  to  the  mountains  to 
find  new  material  for  his  novel.  He  becomes  the  school 
teacher  and  becomes  infatuated  with  Roxie  Bradley,  daughter 
of  Squire  Bradley,  who  does  not  approve  of  Roxie's  learning. 
However,  Vance  is  successful  in  teaching  the  girl  to  read  and 
write  and  though  he  is  constantly  being  suspected  of  being  a 
revenue  officer,  he  manages  to  make  a  few  friendships.  How- 
ever, a  stray  piece  of  paper  flies  away  on  which  he  has  begun 
his  novel  and  this  picked  up  by  some  of  the  moonshiners, 
make  them  attack  him.  He  marries  Roxie  and  by  promising 
to  become  a  partner  in  their  distillery  of  illicit  liquor,  he  is 
allowed  to  continue  his  way  unharmed. 


30 


EXHIBITORS  HERALD 


Neva  Gerber  and  Ben  Wilson  in 

"THE  SPINDLE  OF  LIFE" 

Butterfly  comedy-drama;  five  parts;  published  September  17 

As  a  whole  Interesting 

Story   Well  handled 

Stars   Good 

Support  "  1  Ample 

Settings   Splendid 

Photography   Satisfying 

"The  Spindle  of  Life"  is  an  interesting  story,  easy  to  fol- 
low, and  logical.  It  has  been  handled  with  a  thought  of  the 
human  side  of  life  and  there  is  little  doubt  but  what  the 
average  motion  picture  theater  patron  will  enjoy  this  pro- 
duction. The  exterior  settings  are  of  the  type  that  makes 
one  long  to  travel  and  see  the  various  scenes  depicted  with 
one's  own  eyes.  Excellent  photography  enhances  the  beauty 
of  the  film. 

The  cast  of  characters  includes  Neva  Gerber,  Ben  Wilson, 


NEVA  GERRER  AXD  REX  WILSON  IN  SCENE  FROM  "THE  SPINDLE 
OF  LIFE"  (Butterfly) 

Jessie  Pratt,  Ed  Brady,  Richard  LaReno  and  Hayward  Mack. 
The  scenario  was  written  by  Karl  R.  Coolidge  from  the  story 
by  Sidney  Robinson,  direction  by  Joe  Cochrane. 

The  story:  James  Bradshaw  has  misused  the  funds  in- 
trusted to  him  by  Mrs.  Harrison  and  so  persuades  his  son, 
Vincent,  to  marry  Gladsome,  Mrs.  Harrison's  daughter.  "Al- 
phabet" Carter,  prominent  in  the  stock  exchange,  meets  Glad- 
some and  she  tells  her  troubles  to  him.  He  operates  the 
stock  matter  so  as  to  ruin  Bradshaw.  He  succeeds  and  then 
marries  Gladsome  on  the  evening  her  engagement  to  Vin- 
cent is  to  be  announced.  After  Carter  has  explained  the 
facts  to  Mrs.  Harrison,  she  is  a  very  thankful  woman  and 
orders  the  Bradshaws  out  of  her  sight. 


Shirley  Mason  in 

"THE  AWAKENING  OF  RUTH" 

Edison-Perfection  drama;  five  parts;  published  September  17 

As  a  whole  Fair 

Story    Light 

Star    Excellent 

Support    Weak 

Settings    Excellent 

Photography    Splendid 

The  better  qualities  of  "The  Awakening  of  Ruth"  arc 
Shirley  Mason,  the  beautiful  settings  and  the  excellent  photog- 
raphy and  tinting.  All  the  way  through  the  production  the 
charming  Miss  Mason  is  the  predominating  factor. 

The  story:  Fay  and  her  father  live  on  a  deserted  island 
Her  father  hopes  to  one  day  find  the  treasure  hidden  on  the 
island  by  pirates,  but  dies  before  he  succeeds  in  this  venture. 
Fay  is  left  alone  and  two  kind  friends  assist  her  to  secure  a 
musical  education.  The  beauties  of  her  voice  inspire  a  musical 
comedy  producer  and  she  is  engaged  to  take  the  leading  part 
in  his  play.  All  along  she  has  been  led  to  believe  the  treasure 
has  been  found  and  that  this  is  paying  for  her  education. 
However,  when  she  returns  to  her  old  home  to  fit  herself  for 
her  part  she  learns  the  truth.  And  because  of  his  sacrifice  she 
realizes  her  love  for  the  doctor,  who,  because  of  his  love  for 
her,  has  sold  all  his  valuables  that  she  might  continue  her 
education. 


JULIA  SANDERSON  IN  "THE  RUNAWAY" 
AND  RUSSELL  IN  "SACRIFICE"  FILM 

LEAD  MUTUAL  SEPTEMBER  24  LIST 

Julia  Sanderson,  the  stage  star,  makes  her  screen  debut 
September  24,  when  Mutual  issues  "The  Runaway,"  a  five-reel 
drama  produced  by  the  Empire  All  Star  Corporation.  On  the 
same  date  Mutual  will  publish  "Sands  of  Sacrifice,"  a  five-reel 
drama,  starring  William  Russell. 

"The  Runaway"  was  directed  for  the  screen  as  well  as 
for  the  stage  by  Dell  Henderson,  and  the  cast  which  supported 
Miss  Sanderson  in  the  stage  production  was  selected  to  appear 
with  her  in  the  screen  version  of  the  play.  "The  Runaway"  is 
part  of  the  series  of  Charles  Frohman's  stage  successes  in 
motion  pictures,  in  which  Miss  Sanderson,  Ann  Murdock  and 
Olive  Tell  will  appear. 

New  Russell  Series  Opens 

"Sands  of  Sacrifice"  gives  William  Russell  a  new  and  in- 
teresting hero  role.  He  has  plenty  of  opportunities  to  fight 
and  there  are  several  fistic  encounters  in  the  course  of  the 
five  reels,  which  show  the  athletic  picture  star  to  the  best  of 
advantage.  The  scenes  are  laid  in  the  mountains  of  the  East 
and  in  the  great  American  desert.  Russell  and  George  Peri- 
olat  stage  a  battle  in  the  last  scene  which  is  as  realistic  as 


JULIA  SANDERSON,  THE  MUTUAL  STAR.  IN  A  SCENE  FROM  "TE 
RUNAWAY,"  A  MUTUAL  EMPIRE  STAR  PRODUCTION 

any  of  the  fights  which  Russell  has  produced  for  the  screen. 

"Sands  of  Sacrifice"  is  the  first  of  a  new  series  of  Russi 
productions  under  Mutual's  schedule  of  two  a  week.  It  w 
directed,  as  were  the  pictures  in  the  recent  series  of  Russi 

successes,  by  Edward  S.  Sloman. 

Chapter  Two  of  "The  Lost  Express" 

The  second  chapter  of  "The  Lost  Express,"  Mutual-S: 
nal's  mystery  serial,  will  be  published  Monday,  September  ! 
The  second  chapter  bears  the  title  "The  Destroyed  Docj 
ments."  It  takes  the  story,  into  new  mysteries  following  t 
disappearance  of  the  express  train  in  Chapter  I.  Miss  Holn 
plays  a  conspicuous  part  in  the  chapter.  First  run  bookings 
"The  Lost  Express"  have  been  heavy,  particularly  so  with  i| 
hibitors  who  have  shown  Miss  Holmes'  previous  photodram. 
it  is  said. 

Comedy  and  Two  Topicals 

The  Cub  comedy  for  September  27  is  "Jerry's  Big  De; 
one  reel,  in  which  George  Ovey  impersonates  the  new  mi 
ister  in  a  small  village.  Jerry  makes  love  to  the  spinster 
ters  of  the  congregation  and  plays  poker  with  the  deaco, 
much  to  their  financial  and  moral  embarrassment.  He  is  fin:! 
routed  by  the  real  parson,  whose  outfit  Jerry  has  had  thr (1 
upon  him. 

Mutual  Weekly  No.  14H.   for  September  26,  will  ca} 
scenes  from  the  camp  of  the  American  Expeditionary  Forcij 
France,  together  with  news  pictures  of  the  preparations 
war  in  this  country.    "Reel  Life"  No.  74,  the  one-reel  wee|l 
magazine,  shows  the  interesting  method  by  which  clocks 
corrected  in  all  parts  of  the  country  from  the  naval  obse>U 
tory.    It  pictures  the  portable  bakeries  which  have  been 
signed  for  the  American  army,  shows  the  progress  which 
been  made  in  the  processes  for  manufacturing  eye-glasses, 
contains  an  animated  drawing  from  life. 


EXHIBITORS  HERALD 


31 


MACISTE  WHO  STARS  IN  "WARRIOR" 

FILM  DINES  TRADE  PRESS  IN  N.  Y. 


A  luncheon  was  tendered  the  reviewers  of  the  trade  press 
by  Maciste,  the  star  of  "The  Warrior,"  under  the  auspices  of 
A.  H.  Sawyer  and  Herbert  Lubin,  of  General  Enterprises, 
Inc.,  at  Rector's  restaurant,  Broadway  and  Forty-eighth 
street,  New  York,  September  12. 

"The  Warrior"  was  presented  for  review  in  the  morning, 
having  been  re-cut  and  revised  with  new  subtitles  and  greatly 
quickened  action,  after  which  the  "Warrior  Mess" — as  the 
uncheon  was  termed — was  held. 

Those  present  were:  Lawrence  Reid,  New  York  Review; 
Charles  Condon,  Motography;  T.  O.  Eltonhead,  Ex.  Trade 
Review;  Charles  Geigerich,  New  York  Clipper;  Samuel  Spe- 
lon,  M.  P.  World;  Fritz  Tilden,  Dramatic  Mirror;  Miss  Laura 
Hostetter,  Billboard;  Milton  Lowenthal,  Theatre  Magazine; 
Mr.  Gold,  New  York  Star;  George  Worts,  M.  P.  News;  Jack 
Gierhardt,  Mirror;  Miss  Eileen  St.  John-Brenon,  New  York 
Morning  Telegraph;  Harold  Randall,  New  York  Review; 
foshua  Lowe,  Variety;  Bert  Ennis,  press  agent  for  "The  War- 
•ior";  James  Beecroft,  Exhibitors  Herald;  Arthur  H.  Sawyer 
,ind  Herbert  Lubin,  of  General  Enterprises,  Inc.,  owners  of 
'The  Warrior,"  and  Harry  Ennis ,  representative  of  Art 
Dramas. 


'MAKING  ARMY  RIFLES"  FOR  U.  S. 

AND  TRAINING  REAL  DOGS  FOR  WAR 

IN  GAUMONT  WEEKLY  OCTOBER  4 


Not  content  with  showing  current  news  events  from  all 
)ver  the  world  in  its  news-reel,  the  Mutual  Weekly,  the  Gau- 
nont  Company  also  keeps  abreast  of  the  times  with  the  sub- 
jects in  its  magazine  weekly,  "Reel  Life."  In  No.  75  of  this 
ilm  magazine,  which  reaches  the  public  October  4,  are  two 
liubjects  of  very  timely  interest:  "Making  Army  Rifles,"  taken 
under  official  supervision  in  the  most  historic  arsenal  in  the 
United  States;  and  "Dogs  of  War,"  showing  the  training  of 
ionic  of  the  thousands  of  dogs  which  will  accompany  our 
ioldiers  abroad.  It  is  probable  that  most  of  the  dogs  which 
Congress  proposes  shipping  to  France  will  be  used  for  detect- 
ng  gas  in  the  trenches  we  capture  from  the  Germans,  but  the 
nost  highly  trained  canines  will  undoubtedly  be  used  not  only 
or  carrying  dispatches  but  in  rescuing  wounded  soldiers. 
Japanese  Dwarf  Plants,"  showing  century-old  trees  which  are 
Mily  a  few  inches  high;  "The  Sign  of  a  City,"  by  which  Toledo, 
Ohio,  advertises  itself;  and  "The  Chorus  Girl,"  and  "Who 
iesitates  Is  Lost,"  two  animated  subjects  from  "Life,"  com- 
pete this  number  of  "Reel  Life." 

Gaumont  Mutual  Weekly  No.  144  reaches  the  screen  Octo- 
ber 3,  and  will  contain  only  the  latest  news;  therefore,  every 
ubject  will  be  timely.  As  the  Gaumont  Company  keeps  a 
rained  corps  of  photographers  all  over  the  world,  it  is  easy 
o  forecast  that  this  issue  will  contain  authentic  pictures  of 
he  topics  which  will  be  headlined  in  the  daily  papers  at  that 
ime.  About  that  time  many  of  our  soldiers  will  be  embarking 
jor  France,  some  of  them  will  be  arriving  on  foreign  soil,  and 
|  is  quite  probable  that  not  a  few  will  be  in  actual  battle, 
iaumont  cameramen  on  the  spot  will  take  pictures  wherever 
.he  army  officials  will  allow  them  to  set  up  their  cameras. 


vIAIL  CENSORS  OF  ALLIES  ARE 

PICTURED  IN  SELIG  MAGAZINE 


Selig  World  Library  No.  19,  issued  through  General  Film 
.ervice  Wednesday.  September  19,  is  one  of  the  most  interest- 
ng  numbers  of  this  screen  magazine.  The  mail  censors  of 
England  and  France  show  the  importance  of  their  office  by  re- 
pealing ingenious  methods  employed  to  smuggle  necessities  to 
he  enemy.  \ 

Blind  boys,  attending  the  public  school  for  deaf,  dumb  and 
jlind  at  Manila,  P.  I.,  engage  in  a  strange  boxing  match. 

Coffee  is  raised  in  vast  quantities  in  Java  and  the  industry 
s  a  Dutch  government  monoply.  Views  are  given  showing 
he  way  the  coffee  crop  is  handled  and  the  picking,  sorting, 
lulling  and  drying. 

The  Flavin  amphitheater  in  Rome,  the  greatest  archi- 
ectural  monument  left  by  the  Romans,  begun  by  Vespasian 
n  A.  D.  75  and  completed  and  dedicated  by  Titus  A.  D.  80 
5  pictured.   It  seated  87,000  spectators. 


i 

|  he  periSCOPE 


By  BENNY 


EXTRA!  EXTRA! 

No  new  producers'  organization  formed  this  week. 


A  LA  MODE 
A  reel  o'  film,  a  naughty  thing,  and  thou 
To  P.  A.  it  and  start  a  lively  row — 
Then  we  will  gather  in  the  easy  dough 
And  buy  a  house  along  some  stately  row. 

Oh,  brother,  care  not  what  the  censors  say, 
For  they  but  bide  their  time  and  go  their  way, 
While  we  continue  witlv  our  risque  stuff, 
And  gather  in  the  helpful,  golden  fluff. 


Eva  Tanguay's  voice  is  excellent,  monsieur — in  pictures! 


S'BLOOD! 

The  Romanoffs  fell — in  the  Ritz-Carlton. 


AIN'T  THEY  THE  DEVILS 

Quick,  boy.  the  perfume  bottle!  Some  of  the  sweet 
picture  "extras"  are  joining  the  Shubert  chorus  boys'  regi- 
ment.   The  deceitful  hairpins  are  deserting  the  industry! 


"Bovine  Actress  in  King-Bee  Film  Throws  the  Bull," 
reads  a  head  in  a  contemporary.  Queen  Run  Bull  is  her 
name,  and  she  is  a  sure  enough  heifer  appearing  in  a  Billy 
West  farce. 


QUICK,  THE  TEAR  BUCKET! 

Jimmy  Young  wonders  whether  he  will  direct  Bryant  Wash- 
burn in  "Hawthorne  of  the  U.  S.  A.,"  or  whether  Uncle  Sam  will 
want  "Washburn  in  the  U.  S.  A." 


The  "O  X"  in  Hopp  is  silent — like  the  "x"  in  fish. 


With  the  beery  bitter  blasts  blowing  down  the  boulevards, 
better  business  is  beginning  to  blossom  for  the  boys  who. 
peddle  big  productions  to  buyers. 


One  press  agent  writes:  This  film  undoubtedly  is  the 
most  magnificent,  spectacularly  stupendous,  artistic  dramatic 
attraction  of  the  year. 

Ye  ed  saw  the  drama  in  five  reels — and  it  reeked.  But 
the  P.  A.  rushed  in  with  the  alibi  that  his  typewriter  slipped  — 
but  he  never  even  blushed. 


Bar  Harbor  (Me.)  society  is  mobilized,  and  keeps  eternal 
vigil  watching  Annette  Kellermann  perform  before  the  camera 
for  a  new  Fox  feature.  However,  advices  say  that  society  is 
on  the  qui  vive  for  the  hungry  New  York  extras. 


THE  WEEK'S  BEST  BET  IN  PICTURES 

"The  Fall  of  the  Romanoffs,"  Iliodor  Pictures  Corp., 
in  eight  parts,  with  Iliodor.  It's  grip,  comes  the  re- 
viewers tip,  is  remarkable.  Lay  the  kale  on  the  counter, 
and  tell  the  boy  to  fetch  it  to  the  theatre.  Paste  up  the 
paper,  and  whisper  gently  to  neighborhood  fans.  Lay 
for  this  good  thing  and  if  the  rent  price  is  not  too  high, 
confidentially  this  is  a  sweet  plumb.  You'll  amaze  the 
corner  banker,  according  to  private  advices. 

In  the  Big  Money  Places  This  Week 

"The  Spy,"  Fox,  five  reels,  with  Dustin  Farnum. 

"A  Man's  Man,"  Paralta,  Seven  Reels,  with  J.  W. 
Kerrigan. 

"The  Rainbow  Girl."  Mutual,  with  Juilette  Day. 
A  Naughty  Take-a-Chance 

"Idolaters,"  Triangle,  five  reels,  with  Louise  Glaum. 

Other  good  things  are  said  to  be  ripening  on  the 
market,  but  the  tipster  has  not  cast  the  eagle  eye  upon 
the  stuff. 


32 


EXHIBITORS  HERALD 


WE  ARE  TRYING  TO  FIGHT  MUSIC  TAX 

FAIR;  REPLIES  A.  E.  A.  TO  OGHS  TIRADE 


Editorial  Entitled  "Running  and  Not  Fighting"  Brings  Vitriolic 
Reply  From  Pettijohn;  "Brandt,  of  Brooklyn,  Executive 
Secretary  of  M.  P.  E.  L.  Is  Now  Under  Arrest," 
Is  Charge 


ZENA  KEEFE  STARS 

IN  "SHAME,"  A  NEW 
J.  W.  NOBLE  FILM 


"No,  Mr.  Trade  Review,  we  are  not  running  and  we  are  fighting,  but  we  are 
trying  to  fight  right,"  is  the  reply  which  the  American  Exhibitors'  Association 
makes  this  week  to  a  recent  editorial  printed  in  the  Ochs  organ. 

In  reply  to  the  Ochs  tirade,  Mr.  Pettijohn  inserts  a  paragraph  which  reads: 

"Mr.  Brandt,  of  Brooklyn,  the  executive  secretary  of  the  M.  P.  E.  L.,  is  now 

under  arrest  in  Cause  No  Court,  and  Mr.  Ochs,  the  president  of 

the  M.  P.  E.  L.,  is  collecting  the  $3  per  exhibitor.    Draw  your  own  conclusions." 

The  entire  reply,  which  follows,  has  been  made  by  the  A.  E.  A.  through  Charles 
C.  Pettijohn,  general  manager: 


"The  'running  and  not  fighting'  editor- 
ial in  the  Exhibitors'  Trade  Review  this 
week  is  thoroughly  in  keeping  with  their 
policy  to  misrepresent  and  mislead  ex- 
hibitors. The  American  Exhibitors  As- 
sociation has  no  official  organ,  but  we 
do  appreciate  the  support  of  the  numer- 
ous papers  who  believe  we  are  right. 
This  association  did  not  intend  to  say 
or  do  anything  that  might  in  the  least 
discourage  any  man  or  set  of  men  en- 
gaged in  any  fight  for  the  exhibitor.  We 
are  compelled,  however,  after  the  pub- 
lication of  this  intentionally  misleading 
article  to  make  this  statement: 

Situation  Is  Outlined 

"The  organization  of  music  composers 
and  publishers  known  as  the  American 
Society  of  Composers,  Authors  and  Pub- 
lishers, comprising  most  of  the  well- 
known  composers  and  publishers  of 
America.  England,  Italy  and  Austria,  was 
established  for  the  purpose  of  issuing 
licenses  to  public  resorts  to  play  the 
copyrighted  music  of  its  membership. 
This  society  is  operating  under  Section 
1.  Sub.  Div.  c  of  the  Copyright  Act, 
which  secures  to  a  musical  author  the 
exclusive  right  to  perform  the  copy- 
righted musical  composition  publicly  for 
profit. 

"The  Supreme  Court  of  the  United 
States  in  the  case  of  Victor  Herbert,  the 
composer,  against  the  Shanley  Co.,  the 
cabaret  restaurant  on  Broadway  and 
Forty-third  street,  decided  that  the 
playing  of  copyrighted  music  in  the  din- 
ing room  of  a  restaurant  for  the  enter- 
tainment of  guests  during  meal  time  by 
an  orchestra  was  an  infringement  of  the 
composer's  copyright,  the  court  holding 
that  whether  or  not  an  admission  fee  is 
charged  for  entering  the  place  of  enter- 
tainment makes  no  difference. 

"The  court  said,  in  January,  1917: 
"  'If  the  rights  under  the  copyright  are 
infringed  only  by  a  performance  where 
money  is  taken  at  the  door  they  are  im- 
perfectly protected.  Performances  not 
different  in  kind  from  those  of  the  de- 
fendants could  be  given  that  might  com- 
pete with  and  even  destroy  the  success 
of  the  monopoly  that  the  law  intends 
the  plaintiffs  to  have.  It  is  enough  to 
say  that  there  is  no  need  to  construe  the 
statute  so  narrowly.  The  defendant's 
performances  are  not  eleemosynary.  They 
are  part  of  a  total  for  which  the  public 
pays  and  the  fact  that  the  price  of  the 
whole  is  attributed  to  a  particular  item 
which  those  present  are  expected  to 
order  is  not  important.  It  is  true  that 
the  music  is  not  the  sole  object,  but 
neither  is  the  food  which  probably  could 
be  got  cheaper  elsewhere.    The  object 


is  a  repact  in  surroundings  that  to  peo- 
ple having  limited  powers  of  conversa- 
tion or  disliking  the  rival  noise  give  a 
luxurious  pleasure  not  to  be  had  from 
eating  a  silent  meal.  If  the  music  did 
not  pay  it  would  be  given  up.  If  it  pays, 
it  pays  out  of  the  public's  pocket. 
Whether  it  pays  or  not,  the  purpose  of 
employing  it  is  profit  and  that  is 
enough.'  " 

Case  Applied  Generally 

"The  question  as  to  whether  this  de- 
cision applies  to  motion  picture  theatres 
was  submitted  by  the  First  National  Ex- 
hibihors  Circuit,  Inc.,  to  Mr.  A.  L.  Ja- 
cobs, a  well-known  theatrical  lawyer,  for 
his  opinion.  After  a  very  careful  consid- 
eration, Mr.  Jacobs  reached  the  conclu- 
sion that  the  decision  in  the  Shanley 
case  applies  with  equal  force  to  motion 
picture  theatres. 

"The  Brooklyn  League  of  Motion  Pic- 
ture Exhibitors,  we  are  reliably  informed, 
submitted  the  same  question  to 
Edmund  Wise,  another  well-known  copy- 
right specialist,  practicing  in  New  York 
City,  and  he  expressed  it  as  his  opinion 
that  it  is  a  violation  of  the  copyright 
laws  to  play  in  any  motion  picture  thea- 
tre copyrighted  music  without  the  con- 
sent of  the  copyright  owners. 

"The  question  was  then  tested  in  the 
case  of  Raymond  Hubbell  against  Royal 
Pastime  Amusement  Company,  before 
Judge  Julius  M.  Mayer,  of  the  United 
States  District  Court.  Southern  District 
of  New  York,  involving  the  playing  of 
"Poor  Butterfly"  in  the  Regent  Theatre, 
a  motion  picture  house  in  the  borough  of 
Manhattan,  New  York  City.  Judge  Mayer 
in  that  case  sustained  the  complaint  of 
the  composer  against  the  picture  house. 

"The  decision  of  the  Supreme  Court  of 
the  United  States  in  Herbert  vs.  Shan- 
ley proceeds  upon  the  theory  that  the 
owner  of  a  musical  copyright  enjoys 
two  distinct  rights:  First — The  right  to 
publish  and  sell  the  composition  and 
various  arrangements  thereof  for  differ- 
ent instruments.  Second — To  publicly 
perform  it  for  profit. 

"I  believe  Congress  intended  to  accord 
to  the  creator  of  the  composition  a  mo- 
nopoly for  twenty-eight  years. 

"The  musical  entertainment  is  an  in- 
tegral part  of  some  motion  picture  at- 
tractions and  in  a  great  many  cases  the 
musical  program  is  a  distinctive  feature 
of  the  house. 

Why  Not  Meet  Composers? 

"In  the  American  Society  we  find  such 
names  as  Victor  Herbert.  John  Philip 
Sousa,  Raymond  Hubbell,  Irving  Berlin, 

(Continued  on  Page  34,  Col.  1) 


Zena  Keefe,  who  in  spite  of  her  long 
stage  career  and  many  notable  appear- 
ances in  important  picture  productions 
still  enjoys  the  distinction  of  being  one 
of  the  youngest  "stars"  in  theatricals, 
soon  will  be  seen  in  the  leading  role  of 
the  special  state  rights  feature,  "Shame," 
recently  completed  by  John  W.  Noble. 


ZENA  KEEFE  (John  W.  Noble  Productions) 


The  new  Zena  Keefe  vehicle,  which  is 
in  seven  reels  and  is  said  to  represent 
ten  weeks  of  Mr.  Noble's  greatest  effort 
as  a  director,  is  considered  by  the  beau- 
tiful little  star  as  the  most  ambitious 
production  in  which  she  has  ever  ap- 
peared. "I  deserve  very  little  credit  for 
my  work  in  'Shame,'  although  I  must 
confess  that  I  think  it  the  best  I  have 
ever  done,"  says  Miss  Keefe. 

Miss  Keefe  has  appeared  in  "En- 
lighten Thy  Daughter"  and  "One  Hour" 
and  many  other  notable  film  produc- 
tions. 


EXHIBITORS  HERALD 


33 


THE  FILM  STOCK  MARKET 

By  PAUL  H.  DAVIS  &  COMPANY 
Chicago 


Bid  Asked 


American  Film  Company                             60  70 

^incoln  Film  Corporation,  pfd                    S8  95 

.one  Star  Corporation,  pfd                          99  101 

.one  Star  Corporation,  com                         19  23 

Jutual  Film  Corporation,  com                      13  16 

.futual  Film  Corporation,  pfd                      13  21 

1'ew  York  Motion  Picture  Corporation   60 

sorth  American  Corporation,  com   25 

;tates  Film  Corporation,  com   20 

Thanhouser  Film  Corporation                      40c  60c 

"riangle  Film,  Corporation                            1%  1% 

Vorld  Film  Corporation                                 J/£  Ya 


This  department  will  furnish,  on  request,  such  statis- 
tics as  are  available  concerning  the  above  or  other  mo- 
tion picture  stocks,  providing  such  request  does  not  call 
for  an  expression  of  opinion  concerning  the  policy  of  the 
companies  or  the  future  prices  of  the  stocks. 


 ,  | 

OFFICIAL  CUT-OUTS  MADE  BY  THE 
CHICAGO  BOARD  OF  CENSORS 


"The  Fatal  Ring,"  No.  1  (Pathe) — Reel  2,  stabbing  man  after  theft  of 
iamonds;  man  thrusting  knife  to  stab  man  not  in  picture;  slugging  young 
an  in  snow.  Reel  3,  subtitle,  "The  first  move  means  death,"  etc.;  and  two 
3ld-up  scenes  following;  four  slugging  scenes;  choking  girl.  Episode  No.  2, 
ugging  reporter.  Episode  No.  3,  striking  girl  on  head  with  bottle;  throwing 
Dliceman  overboard.  Episode  No.  4,  lashing  man;  three  secenes  of  threaten- 
ig  girl  with  gun  and  two  shooting  scenes.  Episode  No.  5,  Carlslake  slug- 
ng  reporter;  bumping  reporter's  head  against  wall.  All  scenes  of  man 
□personating  officer  holding  up  Knox  girl  in  room;  fight  scenes;  subtitle. 
Whether  the  diamond  is  recovered  or  not— you  die."  Episode  No.  6,  all 
:enes  of  girl  suspended  over  caldron  of  boiling  oil,  except  flash  of  one  scene; 
igging  girl;  throwing  man  into  tank;  subtitle,  "Knox  must  die  tonight." 
pisode  No.  7,  hold-up,  choking  and  binding  reporter;  attack  and  choking  of 
rl  on  stairway;  attack  on  jailer;  passing  money;  opening  lock  in  jail;  sub- 
tle, "She  is  Pearl  Standish,"  etc.;  binding  reporter  to  chair;  hold-up  of  girl 
.  auto. 


"A  Gale  of  Verse"  (Joker) — Six  counterfeiting  scenes. 


"The  Outcast"  (Empire) — Adult  only  permit.  Three  gambling  scenes; 
ibtitle,  "I  was  driven  to  the  streets,  I  had  no  choice." 


"The  Neglected  Wife,"  No.  11  (Pathe) — Throwing  brick  down  on  man; 
ealing  key  from  rack;  stealing  letters;  throwing  man  into  burning  house, 
pisode  No.  12,  subtitle,  "Or  I  will  have  you  ejected  by  complaining  that  you 
e  what  you  are — ."  Episode  No.  13,  thugs  shooting  from  boat;  two  hold-up 
enes;  attack  on  girl  and  gagging;  shooting  from  window;  subtitles,  "We 
lUst  get  the  girl — to  go  back  to  him";  "You  have  ruined  Margaret  Warner 
id  the  Veiled  Woman";  "You  will  return  to  Kennedy,  or — ." 


"Betrayed"  (Fox) — Attack  on  man;  shooting  and  two  rioting  scenes  in 
ore.  Attack  on  driver,  shooting  man  off  horse;  last  part  of  love  scene; 
ooting  girl  and  shooting  man. 


"To  the  Highest  Bidder"  (Universal) — Subtitle,  "Innocent  now,  but  pre- 
red  to  sell  herself  to  the  highest  bidder";  "The  day  arrived  when  a  soul 
is  offered  for  sale." 


"Idolators"  (Triangle) — Adult  only  permit.  Subtitle,  "The  blasphemous 
ode  of  Viola  Strathmore";  two  views  of  girl  on  couch;  old  man  fondling 
tress  before  making  gift  of  jewels.  Subtitle,  "After  you  tire  of  him,  he  will 
turn  to  me  broken  in  mind  and  body."  Close-up  of  dead  man;  close-up  of 
'ing  woman;  putting  gun  in  man's  hand  after  murder. 


"The  Perilous  Leap"  (Gold  Sea!) — Shooting  by  smugglers;  attack  on 
cret  service  man. 


"Short  Skirts  and  Deep  Water"  (Joker) — Four  scenes  of  man  measur- 
?  bathers'  skirts. 


"From  Cactus  to  Kale"  (L-Ko)— Chloroforming  man;  close-up  of  man  on 
cactus  plant  showing  cactus  sticking  in  his  posterior. 


"Miss  Nobody"  (Pathe) — Stealing  pin. 


"The  Streets  of  Illusion"  (Pathe) — Visions  of  theft  of  chain;  taking  money 
from  purse  on  woman's  arm;  subtitle  ending,  "Her  mother  has  to  work 
nights  ';  taking  box  from  top  of  cart;  theft  of  money  from  old  man's  bag; 
stealing  tinsel  from  counter. 


"The  Fighting  Trail"  (Vitagraph) — Episode  No.  1,  stealing  suitcase  from 
berth;  three  hold-up  scenes  in  Ybarros'  house;  ransacking  chest;  muffling  girl. 
Episode  No.  2,  shorten  two  close-up  gambling  scenes;  subtitle,  "I  told  her 
you  offered  to  buy  her,  because  you  did  not  wish  to  marry  her":  binding 
Indian  to  tree;  striking  Indian  cn  head;  choking  Indian.  Episode  No.  3,  two 
close-up  scenes  of  threatening  Indian  with  dagger  at  breast;  burning  torch 
near  Indian's  feet;  shooting  at  Indian;  striking  Indian  on  head;  Gwynn  shoot- 
ing man;  shooting  Indian.  Five  scenes  of  man  ransacking  house;  subtitle, 
"Ybarros'  soul  is  in  hell — let's  give  his  body  a  taste  of  the  same  climate"; 
arson  scene.  Episode  No.  4,  two  close-ups  of  Gwynn  binding  Von  Bleck's 
head  with  straps.  Reel  2,  five  hold-up  scenes.  Episode  No.  5,  attack  on  old 
man  by  Deep  Cut's  gang;  muffling  girl  and  carrying  her  into  room;  hold-up  of 
Gwynn;  Deep  Cut  threatening  Gwynn  with  gun.  Episode  No.  7,  three  scenes 
of  hold-up  of  Gwynn.  Episode  No.  S,  subtitles,  "If  you  forget  to  serve  the 
warrant  your  election  is  assured";  "They  have  gone  to  serve  the  warrant"; 
bribing  sheriff;  sheriff  warning  Von  Bleck;  hold-up  of  Gwynn;  binding  Gwynn 
and  Casey  to  post;  Deep  Cut  taking  papers  from  man's  pocket;  binding  Nan's 
hands.  Episode  No.  9,  subtitle,  "This  is  where  you  come  in,  Sheriff";  "And 
if  you  fall  down  I  have  sixty  quart  bottles  of  nitroglycerin";  two  scenes  of 
blockading  road.  Reel  2,  shooting  guard  in  auto;  taking  satchel;  throwing 
nitroglycerin  at  auto;  three  hold-up  scenes. 


"Chaplin  in  a  Harem"  (Make  unknown) — Man  impersonating  woman 
wiggling  back  in  suggestive  manner. 


"The  Corner  Grocer"  (World) — Woman  shooting  man. 


"When  False  Tongues  Speak"  (Fox) — Entry  of  burglar  through  window. 


THIS  WEEK  AT  DOWNTOWN 
CHICAGO  THEATERS 


Alcazar — Mutual,  "Outcast,"  with  Ann  Murdock;  Triangle,  "Flying  Col- 
ors," with  Wm.  Desmond;  Mutual,  "The  Rainbow  Girl,"  with  Juliette  Day; 
Triangle,  "Mountain  Dew,"  with  Margery  Wilson;  World,  "The  Woman 
Beneath,"  with  Ethel  Clayton;  Metro,  "Silent  Sellers,"  with  Mme.  Petrova; 
Mutual,  "The  Girl  Who  Couldn't  Grow  Up,"  with  Margarita  Fischer. 


Auditorium — Clune,  "The  Eyes  of  the  World,"  with  Kathleen  Kirkham. 


Bandbox — Triangle,  "The  Disciple,"  with  Wm.  S.  Hart. 


Bijou  Dream — Friedman,  "The  Mormon  Maid,"  with  Mae  Murray. 


Boston — Triangle,  "flying  Colors,"  with  Wm.  Desmond;  Mutual'  "The 
Rainbow  Girl,"  with  Juliette  Day;  Triangle,  "Mountain  Dew,"  with  Margerv 
Wilsou;  World,  "The  Woman  Beneath,"  with  Ethel  Clavton;  Metro,  "The 
Silent  Sellers,"  with  Mme.  Petrova;  Mutual,  'The  Girl  Who  Couldn't  Grow 
Up,"  with  Margarita  Fischer;  Bluebird,  "Mother  o'  Mine,"  with  Rupert  Julian 
and  Ruth  Clifford. 


Casino — Universal,  "Come  Through,"  with  Herbert  Rawfnson. 


Colonial — Selznick,  "The  Moth,"  with  Norma  Talmadge. 


Orpheum — Triangle,  "Mountain  Dew,"  with  Margery  Wilson;  Paramount, 
"The  Hostage,"  wiih  Wallace  Reid;  World,  "The  Woman  Beneath,"  with 
Ethel  Clayton;  Triangle,  "Flying  Colors,"  with  Wm.  Desmond;  Metro,  "The 
Silent  Sellers,"  with  Mme.  Petrova;  Goldwyn,  "Baby  Mine,"  with  Madge 
Kennedy. 


Playhouse — Jewel,  "Sirens  of  the  Sea,"  with  Louise  Lovely. 


Rose — Fox,  "The  Spy,"  with  Dustin  Farnum. 


Ziegfeld — Artcraft,  "Barbary  Sheep,"  with  Elsie  Ferguson. 


EXHIBITOR  WANTS  RUSSELL  FEATURES 

"Send  us  more  Russells.    Our  patrons  like  him." 

This  is  the  message  of  Manager  Rutherford  of  the  Miles 
Theatre,  Detroit,  Mich.,  who  considers  "Pride  and  the  Man," 
the  recent  Mutual  American  star  production,  Russell's  best. 

"I  desire  to  congratulate  the  Mutual  on  the  new  William 
Russell  production,  'Pride  and  the  Man,'  "  writes  Mr.  Ruther- 
ford. 

"The  entire  picture  shows  Russell  at  his  best.  The 
photography  is  excellent  and  the  story  intensely  interesting. 
The  scenes,  especially  the  fights,  are  realistic  and  exciting  and 
never  tailed  to  draw  an  outburst  of  real  enthusiastic  applause. 
Send  us  more  Russells.    Our  patrons  like  him." 

Mr.  Rutherford  has  just  signed  up  for  Mutual  star  produc- 
tions and  will  run  Mutual  weekly  with  them. 


EXHIBITORS  HERALD 


A.  E.  A.  REPLY  TO  OCHS 

(Continued  from  Page  32) 

Jerome  D.  Kern,  Ray  Goetz,  Ernest 
Ball,  Gus  Edwards,  Rudolf  Frimi,  Sylvio 
Hein,  Edgar  Leslie,  Theodore  Morse. 
Jack  Norworth,  A.  Baldwin  Sloane. 
Puccini,  Mascagni,  Leoncavallo  and  hun- 
dreds of  others. 

These  men,  being  artists,  are  not  diffi- 
cult to  approach  or  to  negotiate  with. 
If  we  do  not  blink  at  the  facts  and 
fairly  recognize  that  these  composers  are 
daily  conceiving  and  creating  melodies 
which  appeal  to  our  public  and  which 
we  need  in  our  theatres  for  its  enter- 
tainment, then  why  should  we  not  meet 
these  men  in  a  spirit  of  fairness  and  con- 
cede to  them  that  they  have  created 
something  we  want  in  our  business. 
Considering  the  matter  in  that  light  and 
relying  upon  the  expression  of  their 
representatives  as  to  their  willingness  to 
meet  us  halfway,  would  it  not  be  best  to 
meet  in  conference  and  adjust  our  differ- 
ences? 

"The  American  Society  has  been  very 
active  in  enforcing  the  rights  of  its  mem- 
bers and  has  proceeded  under  both  the 
civil  and  criminal  provisions  of  the  law. 

"Under  Section  28  of  the  Copyright 
Act  it  is  a  misdemeanor  punishable  by 
imprisonment  for  not  exceeding  one 
year,  or  for  a  fine  of  not  less  than  $100 
nor  more  than  $1,000  to  wilfully  and  for 
profit  infringe  any  copyright  or  to  aid 
or  abet  such  infringement. 

200  Suits  Are  Brought 

"More  than  one  hundred  civil  actions 
have  been  brought  for  the  recovery  of 
penalties  provided  for  by  Section  25  of 
the  Copyright  Act.  against  exhibitors. 
The  law  provides  that  the  damages  re- 
coverable for  the  infringement  of  a  copy- 
right shall  not  be  less  than  $250  nor 
more  than  $5,000  upon  the  basis  of  $10 
for  every  infringing  performance  in  a 
case  of  a  popular  number,  and  in  the 
case  of  an  operatic  composition  $100  for 
the  first  and  $50  for  every  subsequent 
infringing  performance.  Costs  will  be 
allowed  in  all  cases  against  the  infringer 
and  a  counsel  fee  may  be  awarded  in  the 
discretion  of  the  court. 

"It  has  been  the  policy  of  this  gov- 
ernment to  give  monopolies  to  authors 
and  inventors  upon  the  theory  that  by 
giving  to  them  a  monopoly  of  their 
works  the  progress  of  science  and  useful 
arts  will  be  promoted.  Since  phonograph 
records  and  rolls  were  introduced  into 
the  market  commercially,  Congress  has 
amended  the  copyright  laws  by  com- 
pelling the  manufacturers  to  pay  a  roy- 
alty to  the  composers.  The  tendency  has 
been  towards  more  complete  protection 
of  authors  and  composers. 

"No  honest  lawyer  should  advise  a 
client  to  engage  in  litigation  he  knows 
cannot  be  successful. 

Brandt  Under  Arrest 

"Mr.  Brandt,  of  Brooklyn,  the  execu- 
tive secretary  of  the  M.  P.  E.  L.,  is  now 
under  arrest  in  Cause  No  


Court,  and  Mr.  Ochs,  the  president  of 
the  M.  P.  E.  L.,  is  collecting  the  $3  per 
exhibitor.    Draw  your  own  conclusions. 

"The  American  Exhibitors'  Associa- 
tion is  willing  to  meet  the  American  So- 
ciety of  Composers,  Authors  and  Pub- 
lishers on  behalf  of  motion  picture  ex- 
hibitors. We  have  many  differences.  We 
will  meet  you  in  an  open  session.  You 
hear  us  and  we  will  hear  you  respectfully 
and  conceding  that  we  both  have  rights. 

"No,  Mr.  Trade  Review,  we  are  NOT 
running  and  WE  ARE  fighting,  but  we 
are  trying  to  fight  right." 

American  Exhibitors'  Association. 


ETHEL  CLAYTON  IS 
FRONTIER  GIRL  IN 
"DORMANT  POWER" 


Ethel  Clayton  plays  a  frontier  girl  as 
the  heroine  of  "The  Dormant  Power." 
The  heroine  of  this  World-Pricture 
Brady-Made  marries  a  rich  man  for  the 
sake  of  her  paralyzed  father,  who  spoils 
it  all  by  killing  himself  just  as  the  knot 
is  tied.  Then  follows  a  long,  irksome 
career  with  the  ill-chosen  husband  and 
final  liberation  through  his  murder  at  the 
hands  of  a  woman  whose  husband  he 
ruined.  The  story  begins  in  a  mining 
town  and  ends  in  New  York. 


'MAN  WITHOUT  COUNTRY" 
FILM  ENTERS  SECOND 
WEEK  AT  N.  Y.  BROADWAY 


"The  Man  Without  a  Country"  en- 
tered its  second  week  at  the  Broadway 
Theater  September  16.  Thanhouser 
Film  Corporation  made  the  picture, 
which  has  scored  success  as  presented 
by  Jewel  Productions,  Inc.,  during  its 
run  at  the  Broadway  house. 


1 1  l.RHERT 


Star  in  "The  Man  Without  a  Country" 
(Jewel  Productions,  Inc.) 


Speakers  from  the  Mayor's  Commit- 
tee on  National  Defense  supplemented 
the  regular  program.  Florence  LaBadie 
and  H.  E.  Herbert  head  the  large  cast. 
Ernest  C.  Warde  is  the  director  and 
Lloyd  Lonergan,  who  recently  retired 
from  the  Thanhouser  staff,  is  responsi- 
ble for  the  present  day  version  after  the 
Hale  story  written  in  1863. 


J.  L.  HUNTER,  HEAD 
KLEINE  AUDITOR, 

JOINS  THE  ARMY 

Closes  Desk  in  Chicago  Office  to 
Join  Canadian  Aviation  Corps 
for  Service  in  France 

J.  L.  Hunter,  chief  auditor  of  the 
George  Kleine  System  of  exchanges,  is 
one  of  the  latest  men  in  the  trade  to  join 
the  army  for  service  in  France.  On  Fri- 
day, September  14,  he  closed  his  desk  for 
the  last  time  in  the  George  Kleine  execu- 
tive offices,  63  East  Adams  street,  Chi- 
cago, and  left  for  Toronto,  Canada,  where 
he  is  already  enrolled  as  a  member  of  the 
Royal  Flying  Corps  of  the  British  army 
and  will  undergo  a  thorough  course  of 
training  at  a  big  aviation  field  before 
"going  across"  to  take  his  place  in  the 
air  alongside  the  men  who  are  acting  as 
the  "eyes"  of  the  British  army. 


J.  L.  HUNTER 
(Chief  Auditor,  George  Kleine  System) 

A  Canadian  by  birth.  Mr.  Hunter  spent 
the  early  part  of  his  life  in  the  Dominion, 
acquired  a  thorough  banking  experience 
and  was  engaged  in  business  at  Edmon- 
ton, Alberta,  when  some  three  years  age 
he  was  summoned  to  New  York  to  ac- 
cept a  position  as  assistant  to  Auditoi 
F.  S.  Phelps  in  the  George  Kleine  offices 
A  year  later,  when  Mr.  Phelps  was  madt 
general  manager,  Mr.  Hunter  was  ap 
pointed  general  auditor,  and  up  till  las 
week  supervised  all  the  expenditures  oi 
the  home  office  and  the  twenty-fou: 
branches  scattered  throughout  the  prin 
cipal  cities  of  the  country. 


CLARA  K.  YOUNG  GIVES  PARTI 
ON  27TH  BIRTHDAY 

Clara  Kimball  Young  entertained 
select  party  of  friends  at  her  birthda; 
dinner  at  the  Hotel  Knickerbocker,  Sep 
tember  (i.  A  large  cake  with  27  candle 
told  the  story.  Miss  Young  not  onl 
celebrated  the  anniversary  of  her  birth 
day,  but  also  the  completion  of  "Magda.  j 
the  first  picture  to  have  been  made  I  • 
her  new  organization  which  she  heaeh 
owns  and  controls. 


EXHIBITORS  HERALD 


SYNOPSES  OF  CURRENT  RELEASES 


GENERAL 


"The  Fable  of  What  Transpired  After 
le  Wind-Up" — September  15  (two-reel 
ssanay  George  Ade  fabel  with  Rodney 
a  Rock). — Ferdinand  is  in  love  with 
dele,  fresh  from  an  Eastern  reform 
:hool.  Ferdinand  asks  Adele  the  fatal 
jestion  and  her  answer  makes  him  feel 
lat  there  is  too  much  joy  and  that  some- 
le  will  surely  spoil  it.  After  many 
nners  the  big  day  comes.  Neither 
iars  anything  of  the  service,  but  both 
•e  afterwards  told  that  it  was  a  very 
retty  wedding.  Moral:  Married  men 
re  not  sent  to  war.  They  have  suffered 
bough  already. 

"The  Fable  of  What  the  Best  People 
fie  Not  Doing" — September  22  <  two-reel 
ijssanay  George  Ade  fable  with  Rodney- 
la  Rock). — Elmer  Floozey,  now  a  gen- 

al  manager,  is  not  content  with  his  lot 
fecause  way  back  in  the  distant  ages 
fe  had  come  from  a  tank  town  via  the 
aorthand  college.  He  has  a  nodding 
i;quaintance  with  eight  touch-fe-nots, 
hose  undergarments  are  supposed  to 
I  of  Royal  Purple,  and  is  just  beginning 

figure  his  progress  with  the  elite  when 
irlando.  an  old  boyhood  friend,  comes 

see  him  and  through  this  friend,  whom 
I  considered  somewhat  of  a  rough-neck. 
|  soon  becomes  an  important  figure 
pong  the  governors.  Moral:  A  cul- 
L-ated  gentleman  may  get  anywhere  if 
t  knows  the  right  kind  of  a  rough-neck. 

"The  Law,  North  of  65" — September 
if  (two-reel  Selig  drama  with  Wheeler 
bkman    and    Bessie    Eyton). — Jeanne 
Ud  Pierre  love  each  other  and  when 
lerre  goes  away  on  a  trapping  expedi- 
|pn,  Jennie  listens  to  the  tales  told  her 
W  an  itinerant  trapper.    Her  father  he- 
mes suspicious  and  drives  the  girl  and 
e  trapper  away.    Pierre  never  forgets 
anne  and  one  night  while  near  their 
bin.  he  hears  screams  and  finds  the 
rl  he  loves  being  mistreated  by  her 
^.sband.    The   husband   is  accidentally 
ded  and  Pierre  and  Jeanne  find  a  new 
ppiness. 

"Vengeance  versus  Mercy" — Septem- 
llr  22  (one-reel  Selig  drama  with  Guy 
'iver). — Bob  loves  Annie,  daughter  of 
rte  town's  richest  man.  Ralph  Gunter 
imes  to  the  town  and  as  he  needs 
bney  he  plans  to  rob  Annie's  father. 

>b  comes  upon  him  and  Ralph  escapes. 

>b  is  left  as  the  suspected  robber  and 


'■&<^aufO 


is  forced  to  serve  a  prison  term.  After 
his  release  he  swears  to  kill  Ralph.  With 
gun  in  hand  he  goes  to  Ralph's  home 
and  is  about  to  pull  the  trigger  when  he 
sees  a  young  girl  who  closely  resembles 
Annie.  With  old  memories  flooding  his 
brain  he  allows  his  long-cherished  ven- 
sreance  to  pass. 


MUTUAL 

"The  Runaway" — September  24  (five- 
reel  Empire  drama  with  Julia  Sander- 
son).— Alice  Avery,  an  orphan,  wrhose 
mother  had  been  a  stage  singer,  is 
adopted  by  her  pious  aunt  and  uncle  and 
they  fear  she  will  follow  in  the  footsteps 
of  her  mother.  One  day  she  runs  away 
from  home  and  goes  to  the  studio  of 
Richard  Danforth.  an  artist,  whom  she 
had  met.  One  of  Danforth's  models  is 
jealous  of  Alice  and  insults  her.  Alice 
runs  away  and  joins  a  chorus,  where 
through  hard  work  she  soon  wins  the 
lead.  She  is  recognized  by  Danforth. 
who  forces  her  to  give  up  her  stage 
career  for  life  in  his  studio  as  his  wife. 

"Jerry's  Big  Deal" — September  27 
(one-reel  Cub  comedy  with  George 
Ovey). — A  minister,  while  buying  his 
ticket,  is  arrested  and  Jerry  appropriates 
his  suitcase.  Finding  a  minister's  outfit 
he  does  it  and  goes  to  the  town  for 
which  the  real  minister  is  buying  pas- 
age.  Arrived,  he  finds  a  welcoming 
delegation  and  he  is  escorted  to  a  board- 
ing house.  He  interrupts  a  poker  game 
participated  in  by  the  deacon  and  several 
old  cronies.  He  calms  them,  however, 
when  he  takes  a  hand.  He  wins  all  their 
money  and  most  of  their  personal  be- 
longings and  is  taking  leave  just  as  the 
real  minister,  who  has  proven  his  in- 
nocence, arrives  on  the  scene. 


"Queen  X" — October  1  (five-reel 
American  drama  with  Edna  Goodrich). 
— Janice  Waltham.  once  prominent  in 
New  York  society,  becomes  known  as 
"Queen  X"  in  the  Chinese  district.  She 
has  sunk  to  this  low  level  because  of 
her  addiction  to  the  drug  habit.  The 
state's  attorney  is  making  a  strong  drive 
to  round  up  the  opium  smugglers  and 
"Queen  X"  is  arrested.  During  her 
trial  she  is  recognized  by  an  old  school 
chum  whom  she  had  once  rescued  from 
a  fire.  Mary  Stone,  sister  of  the  assist- 
ant state's  attorney,  is  successful  in  win- 
ning the  girl's  freedom  and  she  is  taken 
to  the  home  of  John  Stone  to  recuperate. 
John  soon  finds  himself  falling  in  love 
with  the  girl  and  when  she  is  entirely 
cured  of  the  drug  habit.  John  becomes 
her  protector  for  life. 

"Her  Country's  Call" — October  1  (five- 
reel  American  drama  with  Mary  Miles 
Minter). — Jess  Slocum  and  her  old 
father  live  in  a  cabin  in  the  mountains. 
Jess  has  never  known  any  companions 
until  the  soldiers  commence  to  drill  in 
the  valley  below  and  she  meets  Captain 
Neville.     The  secret  service  men  cap- 


ture Jim  Slocum  and  Jess  is  taken  to  the 
home  of  Captain  Neville,  where  she 
learns  to  love  the  flag  and  sound  the 
bugle  call.  In  prison  Jim  admits  that 
Jess  is  not  his  child,  that  he  had  stolen 
her  from  Captain  Tremaine  when  he  was 
driven  out  of  camp.  Jess  finds  a  mother, 
sister  and  husband  at  the  same  time. 

"Some  Nurses" — October  2  (one-reel 
Strand  comedy  with  Billie  Rhodes  and 
Jay  Belasco). — Jay  loves  Billie.  but  Bil- 
lie leaves  him  on-  the  curb  while  she 
goes  for  a  ride  in  Jack's  car.  Jay  allows 
him  to  be  struck  by  the  car  so  he  can 
win  Billie.  Jack  does  the  same  thing, 
and  both  are  taken  to  the  same  hospital. 
Billie  conspires  with  the  doctor  and  Jay 
is  given  a  steam  treatment  while  Jack  is 
packed  in  ice.  Then  the  doctor  learns 
that  each  has  been  given  the  wrong 
treatment  and  they  are  reversed.  When 
the  boys  are  able  to  leave  the  hospital 
they  find  Billie  speeding  down  the  street 
with  the  doctor. 

"Jerry  In  Yodel  Land" — October  4  (one- 
reel  Cub  comedy  with  George  Ovey). — 
Jerry  arriving  in  town  with  a  lot  of 
stage  money  is  held  up  by  some  bandits. 
He  comes  across  a  gouty  invalid,  his 
pretty  daughter  and  surly  servant.  When 
the  servant  hurts  the  gouty  gentleman 
he  is  sent  away  and  Jerry  is  hired  to 
push  the  wheel  chair.  The  robbers  are 
having  difficulty  in  disposing  of  the 
money  when  Jerry  comes  upon  the  scene. 
The  robbers  and  discharged  servant  cap- 
ture the  pretty  daughter  and  her  father. 
Jerry  outwits  them  all,  however,  and 
succeeds  in  rescuing  father  and  daughter. 
The  leader  of  the  bandits  is  sent  down 
to  the  foot  of  a  deep  cliff  in  father's 
wheel  chair. 

"Jerry's  Whirlwind  Finish" — Septem- 
ber 13  (one-reel  Cub  comedy,  with 
George  Ovey). — Jerry  becomes  a  victim 
of  a  park  flirt,  and  when  he  is  seen  by- 
one  of  the  girl's  policeman  friends  he  is 
routed.  He  lassoes  the  policeman  and 
the  girl  and  forces  them  into  a  deep 
pool.  He  manages  to  escape  on  a  horse, 
pursued  by  the  police.  He  rushes  into 
the  arms  of  a  bad  man.  who  is  escaping 
with  some  gold,  and  together  they  ride 
into  town.  The  bad  man  puts  the  gold 
in  a  safe.  It  is  blown  up  by  safe  crack- 
ers and  the  gold  comes  up  through  the 
floor  right  into  the  room  where  Jerry- 
is.  However,  he  is  successful  in  escap- 
ing from  this  greater  difficulty. 


FOX 

"The  Yankee  Way" — September  15 
i  five-reel  Fox  comedy-  with  George 
Walsh). — When  Dick  Mason  sees  a 
ruffian  annoying  a  young  girl,  he  goes 
to  the  girl's  assistance  and  after  knock- 
ing the  other  fellow  down  he  is  put  be- 
hind the  bars.  His  father  sends  him  to 
Lithuania  to  look  after  his  large  cattle 
ranch.  On  the  boat  he  meets  the  girl 
whom  he.  had  rescued  and  a  warm  friend- 
ship grows  for  one  another.    Arrived  at 


36 


EXHIBITORS  HERALD 


Lithuania,  he  learns  that  the  next  day 
he  must  give  his  decision  as  to  whether 
the  cattle  will  be  disposed  of  or  not  in 
the  presence  of  Princess  Alexia,  ruler  of 
Lithuania.  He  finds  in  the  princess  the 
little  girl  for  whom  he  had  so  nobly 
fought  and  she  tells  him  not  to  sell. 
Count  Vortsky,  who  is  engaged  to  the 
princess,  starts  a  revolution,  but  he  and 
his  army  is  soon  routed  by  Mason  and 
some  Chicagoans.  Mason  wins  the 
princess. 

GREATER  VITAGRAPH 


TRIANGLE 


"For  France" — September  17  (five-reel 
drama  with  Edward  Earle). — George 
Ackland  goes  to  France  to  study  avia- 
tion. Here  he  meets  Mile.  Landeau,  who 
has  a  beautiful  voice,  and  her  singing  at 
a  garden  festival  captures  the  heart  of 
Ackland.  War  breaks  out  and  Ackland 
joins  the  French  flying  squad  and  he  is 
able  to  rescue  his  sweetheart  from 
prisoners  who  escape  and  carry  her  away 
with  them.  His  heroism  is  given  a  final 
test  when  he  is  forced  to  man  a  British 
gun  and  hold  the  enemy  at  bay.  The 
French  cavalry  arrives  in  time  to  rescue 
Ackland,  who  is  wounded.  He  is  taken 
to  Paris  where  his  sweetheart  nurses 
him  back  to  health. 


PATHE 


"The  Angel  Factory" — September  16 
(five-reel  Astra  drama  with  Antonio 
Moreno). — David  Darrow  has  established 
a  home  in  the  slums  and  strives  to  make 
the  poor  people  see  the  bright  side  of 
life.  His  work  brings  him  in  contact 
with  Florence  Lamont,  a  daughter  of  the 
poor  and  he  becomes  very  much  in- 
terested in  her.  This  arouses  the  jeal- 
ousy of  Betty.  Tony  Podessa,  who  also 
loves  Florence,  is  jealous  of  David  and 
one  night  while  going  to  David's  home 
plans  to  kill  him.  Tony  is  shot  and 
killed  before  he  has  a  chance  and  David 
is  accused  of  the  murder.  The  confes- 
sion of  Sailor  Bill  clears  David.  Betty 
breaks  her  engagement  with  David  and 
Florence  promises  to  teach  David  how 
to  make  a  home. 


"The  Devil  Dodger" — September  23 
(five-reel  drama  with  Roy  Stewart). — 
In  search  of  health,  the  Reverend  Roger 
Ingraham  comes  to  the  town  of  Snow- 
storm, which  is  ruled  by  Silent  Scott. 
Fluffy,  a  little  dance  hall  girl,  has  taken 
the  minister  into  her  cabin  and  nurses 
him  ba  k  to  health  after  he  has  had  a 
fight  with  Scott.  Ingraham  learns  to 
love  Fluffy  which  arouses  Scott's  jeal- 
ousy and  he  goes  to  the  cabin  to  kill  the 
minister.  But  when  Scott  hears  the 
minister  praying  for  Fluffy's  salvation 
he  goes  away.  One  day  Scott's  enemies 
come  to  Snowstorm  to  kill  Scott  and  at 
first  the  minister  believes  he  will  profit 
in  Fluffy's  love  if  Scott  is  out  of  the  way. 
However,  when  he  learns  that  Fluffy 
loves  Scott,  he  steps  in  front  of  Scott  and 
is  killed.  Fluffy  and  Scott  are  married 
and  go  away  to  live  a  better  life  else- 
where. 

WHOLESOME 


"The  Penny  Philanthropist" — Septem- 
ber 24  (seven-reel  drama  with  Peggy 
O'Neill). — Peggy  keeps  a  news  stand, 
and  with  the  money  earned  in  this  man- 
ner she  is  able  to  support  her  younger 
brother  and  sister.  She  is  a  strong  be- 
liever in  philanthropy  and  each  day  gives 
a  penny.  Mr.  Kimbalton,  a  millionaire, 
gives  Peggy  some  money  and  asks  her 
to  give  it  away  for  him,  but  Peggy  will 
not,  as  she  believes  the  pleasure  lies  in 
giving  money  personally.  Peggy  teaches 
Ann,  Kimbalton's  only  daughter  how  to 
give  away  money.  One  day  she  is  in- 
formed that  her  sweetheart,  Tom  Oli- 
phant,  is  arrested  charged  with  trying  to 
dynamite  the  home  of  Mr.  Kimbalton. 
With  a  great  deal  of  effort  Peggy  proves 
Tom's  innocence  and  after  every  one  is 
made  happy,  she  too  is  made  happy. 


"THE  FUTURE  GENERATION" 

NEXT  SUNSHINE  FEATURE 


William  Buckley,  director  of  the 
Sunshine  Film  Corporation  of  Chicago, 
will  commence  work  on  that  concern's 
next  seven-reel  feature,  entitled  "The 
Future  Generation,"  September  28.  Ne- 
gotiations are  well  under  way,  it  is  said, 
with  a  well  known  star  to  appear  in  the 
leading  masculine  role.  The  picture 
will  be  exploited  on  a  state  rights  basis. 

The  Sunshine  Corporation  will  have 
four  companies  working  after  October 
5.  Three  of  these  will  produce  dramas 
and  one  comedies.  Mr.  Buckley  will  be 
directly  in  charge  of  all  productions. 


CANADIAN  DISTRIBUTION 
OF  ART  DRAMAS  FILMS 

GOES  TO  BIG  EXCHANGE 


Another  deal  was  consummated  this 
week  by  Art  Dramas  when  contracts 
were  closed  for  the  distribution  rights  of 
the  Art  Drama  pictures  for  all  Canada. 

The  final  arrangements  were  made  be- 
tween Arthur  F.  Beck,  general  manager 
of  Art  Drama,  and  George  F.  Perkins, 
a  Canadian  exchange  man,  who  immedi- 
ately formed  plans  for  the  exploitation 
of  the  Art  Dramas  program  in  his  terri- 
tory. 

Mr.  Perkins  is  a  veteran  film  man  and 
is  known  as  one  of  the  most  capable 
men  in  the  business.  He  owns  the  In- 
dependent Film  and  Theater  Supply 
Company,  which  has  exchanges  in  To- 
ronto, Montreal  and  Winnipeg,  Canada. 


MARIE  WALCAMP  IN 
"RED  ACE"  SERIAL 
SCORES  A  SUCCESS 

Marie  Walcamp,  who  makes  her  1917 
bow  to  Universal  patrons  in  Jacques  Jac- 
card's  new  outdoor  mystery  serial,  "The 
Red  Ace,"  has,  with  one  brief  intermis- 
sion, appeared  in  dramatic  features  re- 
leased under  Big  U  auspices  throughout 
the  past  four  years. 

Her  work  last  season  as  the  heroine 
of  "Liberty,"  Jaccard's  big  patriotic 
story  in  sixteen  episodes,  established  her 
as  a  picture  player  of  ability.  It  is  confi- 
dently predicted  by  those  who  are  now 


MARIE  WALCAMP 
(Universal) 

following  her  work  in  the  opening  epi 
sodes  of  "The  Red  Ace"  that  she  wil 
add  considerably  to  her  prestige  with  th< 
characterization  of  Virginia  Dixon,  th' 
fearless  and  appealing  American  girl  whi 
fights  her  way  to  victory  over  a  band  o 
alien  conspirators  seeking  to  wrest  th 
secret  of  a  lost  platinum  mine  from  he 
family  in  the  wilds  of  British  Columbi; 

Evidence  of  Miss  Walcamp's  drawinj 
power  may  be  gathered,  it  is  said,  froi 
the  fact  that  since  the  publication  of  th 
first  episode  of  "The  Red  Ace,"  on  At 
gust  27,  more  than  240  houses  hay 
booked  the  Universal  serial  in  the  vicii 
ity  of  New  York. 


MASTER  M.  P.  CO.  WORKS 

ON  A  NEW  COMEDY  FILM 

AT  GALVESTON  STUDIO 


"Waves  and  Wimmen,"  a  comedy,  il 
now  being  staged  at  the  Galvesto  <j 
Texas,  studios  by  the  Master  Motion  Pi 
ture  Company  of  Houston.  Twenty-thn  i 
members  of  the  company,  consistir  J 
principally  of  pretty  girls,  are  workir  I 
on  the  picture. 

Harold  J.  Binney,  president  and  ge 
eral  director  of  the  Master  Compan 
directed  the  production.  Miss  Glad 
Blain  played  the  leading  feminine  ro 
and  Fred  Bezerril  the  leading  masculi 
role. 


EXHIBITORS  HERALD 


37 


ized  here  to  build  a  theater  to  be  known  as  "The 
Princess."    It  will  have  a  seating  capacity  of  SOO. 


By  "MAC" 


Wid  both  of  me  digits  and  a  smoile 
rom  ear  to  ear,  we  greet  ye  al,  RUSA 
iHANA,  and  here's  hoping  you're  all 
.id  us  fur  many  more  of  them. 

Pardon  our  slip  in  the  last  issue, 
ireiver  &  Herz  desire  it  known  that  the 
aature,  "In  Treason's  Grasp,"  will  be 
listributed  in  Illinois  and  Indiana  and 
lot  Wisconsin. 


The  Safety  Projector  &  Film  Co.  just 
eceived  the  initial  shipment  of  the  new 
rojection  machines  Sept.  17.  It  looks 
b  us  as  though  little  Freddie  McMillan 
I  making  Xew  Year's  presents.  Come 
firry,  first  come — you  know  all  that 
tuff,  etc. 


William  Steiner  arrived  in  the  city 
fept.  IT  with  a  grip  full.  They  must  be 
bod,  the  way  "Big  Bill"  is  singing  about 


Max  Goldstine  was  the  happy  host  the 
'ening  of  September  12  at  a  dinner  and 
eatre  party  given  in  honor  of  Mr.  and 
rs.  Thomas  Meighan  (Frances  Ring), 
om  has  been  paying  old  Chi  quite  an 
Ltended  visit,  being  a  nightly  visitor  at 
e  Cort  Theatre,  viewing  "Upstairs  and 
own,"  the  vehicle  in  which  Mrs.  Tom 
.  is  starring. 


Did  you  all  get  a  peep  at  that  list  of 
incago  rights  Xate  Ascher  brought 
ick  from  N.  Y.?  It  was  thought  he 
as  spending  a  wee  vacation  at  Marcus 
;o\v's  summer  home  down  East. 

Manager  M.  J.  Weil,  of  the  Castle 
'leatre,  was  surely  a  busy  "daddy"  Sep- 
mber  16.  Between  the  hours  of  10  a. 
,  and  2  p.  m.  all  the  kiddies  were  per- 
itted  to  see  Mary  Pickford  in  "Rebecca 
Sunnybrook  Farm"  as  the  guests  of 
■  J.  W. 


Carl  Laemmle  arrived  in  the  city  Sep- 
mber  14,  leaving  the  following  day,  en 
ute  to  Xew  York  from  the  coast 
idios.  "Everything  is  going  along 
ilendidly  out  there  and  the  only  change 
ted  as  regards  the  tiny  Ella  Hall  is 
at  she  now  is  Mrs.  Emory  Johnson, 
ving  recently  become  the  wife  of  her 
,iding  man.  But  she  still  is  with  our 
•mpany,"  said  Mr.  Laemmle. 

William  Buckley,  director  for  the  Sun- 
ine  Film  Corp.  during  the  past  year, 
:nounces  the  renewal  of  his  contract 
'"  another  year  with  the  concern. 


We  see  be  th'  news  reports:  "Barney 


Macfadden,  the  physical  culture  expoit, 
of  Chicago,  is  about  to  tell  us  all  how 
to  cultivate  "muckles"  of  various  sizes 
through  forthcoming  issues  of  the  Uni- 
versal Screen  Magazine. 

K.  M.  Scoville  and  S.  S.  Straus  of  the 
Sunshine  Film  Corp.  were  recent  visitors 
in  Xew  York  arranging  contracts  with 
a  well-known  distributing  organization  to 
handle  the  concern's  forthcoming  feat- 
ures, to  be  announced  to  the  trade  at  a 
later  date. 


W.  R.  Rothacker,  of  the  Rothacker 
Film  Mfg.  Co.,  arrived  home  September 
17  after  a  flying  trip  to  Broadway,  via 
the  "Century  Route." 


NEW  CORPORATIONS 


New  York — Selexart  Pictures  will  produce 
motion  pictures  here.  The  concern  is  capitalized 
at  $1,000.  The  directors  are  John  W.  McKay, 
\\  m.  H.  Brooks  and  Olga  Schultheis. 


Nyack,  N.  Y.— Northern  Film  Corporation  has 
taken  out  a  charter  and  will  make  motion  pic- 
tures. The  corporation  is  capitalized  at  $20,000 
Louis  Shafarman,  Rose  Scliulkind  and  Harrv  G. 
Kosch  are  directors. 


New  York— A  charter  has  been  applied  for  by 
the  Henry  B.  Walthall  Pictures  Corporation  to 
engage  in  all  branches  of  theatrical  and  motion 
picture  business.  The  directors  are  Wm.  Aronson, 
John  W.  McKay  and  Olga  Schultheis.  The  con- 
cern is  capitalized  at  $20,000. 


New  York— William  B.  Stanley,  Inc.,  will  import 
and  manufacture  motion  pictures.  The  new  com- 
pany is  capitalized  at  $10,000.  William  B  Stan- 
ley, Henry  Mcrgoshes  and  Allan  A.  Deutsch  are 
directors. 


New  York— Application  has  been  made  for  a 
charter  by  the  Fun  Art  Films  to  deal  in  motion 
picture  films.  The  company  has  a  capital  of  $1,000 
The  directors  are  W.  H.  Rudolph,  B.  H.  Cohen 
and  A.  B.  W  illiamson. 


New  York— The  Pesce-Warde  Company  will 
make  motion  pictures  and  slides.  The  new  com- 
pany is  capitalized  at  $250,000.  The  directors  are 
Count  Kalam  Csaky,  Julius  Winters  and  Henry 
Csanyi.  1 


NEW  THEATERS 


New  York— The  Wilner  Vincent  Theatre  Co.  has 
iiled  plans  for  a  new  motion  picture  theater  and 
business  block  to  be  erected  at  Farrington  street 
and  Broadway,  Flushing,  at  a  cost  of  $160,000. 

Philadelphia— Plans  have  been  filed  for  a  com- 
bination ten-story  office  and  theater  building  at 
Broad  and  spruce  streets  to  cost  $300,000. 

„|St-  /et™rSbergb,F,,?-:rA-,C-  Pheil  has  Prepared 
plans  for  W.  S.  Sholl  for  the  erection  of  a  motion 
picture  theater  here  to  seat  800. 


Albany,  Ga. — Owners  of  the  Rawlins  Theatre 
will  erect  a  new  theater  to  replace  the  structure 
damaged  by  fire.  The  new  house  will  have  a  seat- 
ing capacity  of  1,400. 


St.  Louis,  Mo. — The  Consolidated  Theatres  Com- 
pany, located  in  the  Holland  building,  will  erect  a 
theater  and  store  here  to  cost  $75,000.  W.  Gold- 
man is  president  of  the  concern. 


Adrian,  Mich. — C.  J.  Auble  is  remodeling  the 
south  store  in  his  block  and  will  rent  it  as  a 
motion  picture  theater. 


Austin,  Minn. — The  United  Theatres  Company 
has  been  consulting  with  architects  for  the  erec- 
tion of  a  $45,000  theater  building  here. 

Earle,  Ark. — A  stock  company  has  been  organ- 


Tower  City,  N.  D. — S.  F.  Sherman  has  pur- 
chased a  site  here  for  a  new  theater. 


J.  L.  Merrick,  manager  of  the  Seattle  Mutual 
Exchange,  has  been  appointed  manager  at  Los 
Angeles  to  succeed  T.  C.  Malcolm,  who  has  re- 
signed. 


H.  C.  Hoagland  has  joined  the  Pathe  film  edito- 
rial staff  and  will  supervise  the  cutting  of  features. 

Harry  Hilliard  has  left  the  Fox  Film  Corpora- 
tion, it  is  reported. 

A.  C.  Field,  manager  of  the  Mutual  Exchange  at 
Escanaba,  Wis.,  has  been  transferred  to  the  sales 
force  at  Milwaukee.  C.  E  Olson,  former  salesman 
of  the  Minneapolis  branch,  has  been  appointed 
branch  manager  at  Escanaba. 


Keen  Thompson  has  been  engaged  by  Douglas 
rairbanks  as  a  scenario  writer 


B.  Whitman,  former  Mutual  salesman  at  Winni- 
peg, has  been  made  branch  manager,  succeeding  T. 
H.  Boothe,  who  resigned. 


u. 


S.  AIDS  MAKING 
OF  RITA  JOLI VET'S 
"LEST  WE  FORGET' ' 


In  making  "Lest  We  Forget,"  the  Selz- 
nick  picture  starring  Rita  Jolivet,  which 
is  being  directed  by  her  husband,  Count 
Cippico,  the  Selznick  organization  has 
secured  the  co-operation  of  both  the  mili- 
tary and  civil  departments  of  the  United 
States. 

General  Lester,  in  command  of  the 
National  Camp  at  Yonkers,  X.  Y.,  fur- 
nished a  detachment  of  300  troops  for 
service  in  constructing  trenches  for  the 
battle  scenes  and  the  authorities  gave 
Miss  Jolivet  permission  to  use  the  port 
facilities  at  Quarantine  station,  in  lower 
Xew  York  for  the.  filming  of  other 
scenes  for  the  drama. 

The_  trans-Atlantic  steamship  "Es- 
pagne"  also  was  used  for  photographing 
many  shipboard  scenes.  "Lest  We  For- 
get" promises  to  be  an  effective  stimulus 
to  patriotic  pride,  it  is  said,  as  well  as 
a  strong  presentation  of  Uncle  Sam's 
reasons  for  entering  the  war. 


38 


EXHIBITORS  HERALD 


Toronto,  Ont. — Clair  Hague,  general 
manager  of  tne  Canadian  Universal  Film 
Company,  is  back  once  more  at  his  desk, 
106  Richmond  street,  West  Toronto,  after 
attending  the  St.  John  convention  of  the 
Maritime  Exhibitors'  League.  Mr.  Hague 
states  that  the  convention  from  every 
viewpoint  was  an  extremely  successful 
one. 

He  was  called  upon  to  address  the  con- 
ventionites  and  described  the  Motion  Pic- 
ture Board,  now  at  work  with  the 
Dominion  Board  of  Food  Control,  and 
pointed  out  how  the  exhibitor  could  per- 
form a  patriotic  duty  by  showing  the 
films  which  are  about  to  be  issued. 


Winnipeg,  Man. — C.  H.  Booth,  for 
eight  years  general  manager  for  western 
Canada  for  the  Mutual  Film  Corpora- 
tion, has  resigned  and  has  taken  a  posi- 
tion with  the  Standard  Electric  Com- 
pany in  Winnipeg.  B.  Witham,  late 
Regina  manager  for  Mutual,  has  been 
appointed  Booth's  successor. 


Winnipeg,  Man. — The  Province  The- 
atre, Winnipeg,  has  a  new  organ,  which 
is  said  to  have  cost  $20,000  and  is  the 
largest  in  western  Canada.  Geo.  E.  Met- 
calfe is  organist.  Mr.  Metcalfe  is  well 
known  throughout  the  Pacific  Coast 
cities. 


Calgary,  Alta. — State  rights  features 
announce  that  J.  Belmont,  formerly  of 
Winnipeg,  will  be  the  special  representa- 
tive for  the  western  Canada  territory. 

Toronto,  Ont. — Henry  Brock,  of  Buf- 
falo, one  of  the  largest  motion  picture 
investors  on  this  continent,  was  instantly 
killed  in  a  motor  car  accident  while  on 
his  way  to  Montreal  a  few  days  ago.  Mr. 
Brock  owned  four  theatres  in  Montreal, 
two  in  Ottawa  and  had  controlling  inter- 
ests in  two  Toronto  houses.  In  addition 
to  the  above  he  was  interested  in  the 
Strand  Theatre,  New  York. 


Vancouver,  B.  C. — The  British  Colum- 
bia Gazette  formerly  announced  that 
Metro  Pictures  Limited  has  been  organ- 
ized and  incorporated  to  take  over  the 
interest  of  the  Metro  Moving  Picture 
Film  Company  in  British  Columbia. 
Matthew  J.  Barr  is  named  as  the  presi- 
dent of  the  new  corporation  with  head- 
quarters at  Vancouver. 


Toronto,  Ont. — In  connection  with  the 
vocation  training  of  the  returned  con- 
valescent soldiers,  the  Military  Hospitals 
Commission  has  opened  a  class  for  pic- 
ture operators  at  the  Central  Technical 


School,  Toronto.  The  class  has  attracted 
much  interest  among  the  returned  sol- 
diers, as  it  is  a  means  by  which  they 
may  earn  their  livelihood. 


Toronto,  Ont. — J.  A.  Morrison,  for- 
merly proprietor  of  the  Star  Theatre, 
Meaford,  Ont.,  has  again  entered  the 
picture  business  in  Eugene,  Ore.,  where 
he  is  running  the  Eugene  Theatre,  ac- 
cording to  word  received  from  him  at  the 
Canadian  headquarters  of  the  Universal. 


Winnipeg.  Man. — It  is  reported  that 
the  Balboa  Amusement  Producing  Com- 
pany of  Long  Beach,  Cal.,  has  sent  a 
camera  mission  into  the  northern  wilds 
of  Canada  under  the  guidance  of  E.  J. 
Chinlund.  It  is  announced  that  they  will 
not  return  until  driven  back  by  the  ex- 
treme cold  weather  of  the  north. 


Montreal,  Que. — The  St.  Denis  Thea- 
tre, Montreal,  which  was  closed  last 
spring  after  it  had  been  sold  at  public 
auction,  was  reopened  Saturday,  Sept.  8. 
Roland  Roberts,  manager  of  the  Regent 
Theatre,  Toronto,  is  to  manage  this  large 
theatre,  and  the  managing  director  of 
the  new  company  will  be  N.  L.  Natha- 
son,  who  is  general  manager  of  the  Regal 
Films.  Limited.  The  house  will  have  a 
symphony  orchestra  of  sixteen  pieces 
under  the  leadership  of  J.  J.  Goulet,  late 
of  the  Montreal  Symphony  Orchestra. 


Toronto,  Ont. — The  Dominion  of  Can- 
ada, through  the  government  at  Ottawa, 
and  the  various  provincial  governments, 
is  making  elaborate  plans  to  use  the 
Canadian  film  industry  for  war  measures. 
This  important  piece  of  news  just  leaked 
out  a  few  days  ago,  when  it  became 
known  that  a  body  known  as  the  Mov- 
ing Picture  Distribution  Committee  has 
just  been  appointed  to  work  in  conjunc- 
tion with  Food  Controller  Hanna. 

Those  who  will  form  this  important 
committee  are  Claire  Hague,  general 
manager  of  the  Canadian  Universal  Film 
Company,  Limited;  Jule  and  J.  J.  Allen 
and  W.  A.  Willison,  chief  of  the  Educa- 
tional Department  of  the  Food  Con- 
troller's office. 

It  is  planned  that  this  committee  will 
take  charge  of  all  films  which  are  to  be 
made  relative  to  food  conservation  in 
Canada.  The  committee  will  look  after 
the  proper  distributing  of  these  films, 
and  see  that  they  are  used  to  the  great- 
est advantage  of  Canada. 

Already  many  important  plans  are 
under  way,  which  soon  will  be  disclosed 
to  the  Canadian  exhibitors.  The  Cana- 
dian government  has  at  last  realized  that 
in  the  motion  picture  it  has  at  its  dis- 
posal a  force  second  to  none  but  the 
daily  press.  President  Wilson  of  the 
United  States  awoke  many  months  ago 
to  the  great  opportunity  offered  by  the 
motion  picture  industry  for  the  dissem- 
ination of  public  intelligence.  The  Amer- 
ican president  has  declared  that  the  film 
is  a  close  rival  of  the  daily  newspaper 
when  it  comes  to  giving  the  people  of 
America  facts  about  the  war. 

It  is  indeed  gratifying  to  know  that 
Canada  will  now  step  in  line  and  make 
use  of  the  film  to  help  win  the  war,  such 
as  is  now  being  used  by  the  Americans. 


Winnipeg.  Man. — Phil.  Hazza  now  is 
in  charge  of  the  Bluebird  department  of 
the  Canadian  Universal  Film  Company 
in  Winnipeg  and  he  has  already  secured 
some  splendid  Bluebird  contracts.  He 
has  just  returned  from  a  recent  trip  to 
Regina  and  Saskatoon,  where  he  suc- 
ceeded in  securing  contracts  for  Bluebird 
pictures  to  play  in  the  Regina  Theatre. 
Regina,  and  the  Empire  Theatre,  Saska- 
toon, in  conjunction  with  the  Allard 
vaudeville. 


NEW  YORK  NOTES 


William  Raynor,  manager  of  the 
George  Kleine  New  York  Exchange  for 
a  number  of  years,  has  resigned  and 
taken  charge  of  the  Mutual  exchange. 


The  King-Bee  Films  Corporation  will 
on  October  10  move  its  producing  or- 
ganization to  Los  Angeles,  it  is  reported. 


Lewis  J.  Selznick  is  touring  the  coun- 
try in  a  "pilgrimage  of  friendship"  to 
cover  the  entire  United  States  in  six 
months. 


Marie  Dressier,  the  Goldwyn  comedy 
star,  entertained  a  company  of  soldiers 
at  Camp  Mills,  Mineola.  L.  I.,  last  week 
by  singing  to  them. 


Bessie  Love  and  her  personal  manager 
are  in  New  York  seeking  new  connec- 
tions, it  is  said.  Miss  Love  was  for- 
merly with  Triangle. 


Mme.  Petrova's  first  picture  under  her 
own  management  will  be  "The  Greater 
Way,"  to  be  published  October  23. 


Triangle  Distributing  Corporation  will 
enter  the  state  rights  market  with  a 
feature  entitled,  "I  Love  You."  featurirtg 
Bessie  Barriscale. 


Arthur  Edwin  Krows,  formerly  press 
representative  for  Winthrop  Ames  anc 
later  a  member  of  the  Triangle  publicitj 
staff,  has  joined  the  Goldwyn  forces. 


Jesse  Lasky  left  last  -  week  for  Lo: 
Angeles. 


EXHIBITORS  HERALD 


39 


May- 
Tune 
July- 
Aug. 
Aug. 
Sept. 
Sept. 
Oct. 


ARTCRAFT  PICTURES 

-"A  Romance  of  the  Redwoods,"  five  reels,  with  Mary  Pick-ford. 
—"Wild  and  Woolly,"  five  reels,  with  Douglas  Fairbanks. 
-"The  Little  American,"  six  reels,  with  Mary  Pickford. 

12— "Seven  Keys  to  Baldpate,"  five  reels,  with  George  M.  Cohan. 

26 — "Down  to  Earth,"  five  reels,  with  Douglas  Fairbanks. 

3 — "Rebecca  of  Sunnybrook  Farm,"  five  reels,  with  Mary  Pickford. 

10 — "Barbary  Sheep,"  five  reels,  with  Elsie  Ferguson. 
l_"The  Man  From  Painted  Post,"  five  reels,  with  Douglas  Fairbanks. 


lune  25- 
July  2- 
luly  9- 
Tuly  31- 

&Aug.  7- 
Aug.  13- 
Aug.  27- 
Sept.  3- 
Sept.  10- 
?ept.  17- 


Tune 
Tuly 
luly 

Tuly 


Aug. 

\ug. 

\ug. 
\ug. 
iept. 
Sept. 
Sept. 

Sept. 

sept. 
Dct. 


25- 


23—  ' 
30—' 

6—' 

13—' 

20—' 
27—' 
3— 
3— 
10— 

17— 

24—  ' 
1— 1 


ART  DRAMAS,  INC. 

-Erbograph,  "The  Road  Between,"  five  reels. 

-U.  S.,  "The  Peddler,"  five  reels. 

-Van  Dyke,  "Miss  Deception,"  five  reels. 

-Apollo,  "When  You  and  I  Were  Young,"  five  reels,  with  Alma 
Hanlon. 

-Horsley,  "Eye  of  Envy,"  five  reels,  with  Crane  Wilbur. 
-U.  S.  "Think  It  Over,"  five  reels,  with  Catherine  Calvert. 
-Erbograph,  "The  Little  Samaritan,"  five  reels,  with  Marian  Swayne. 
— U.  S.,    Behind  the  Mask,"  five  reels,  with  Catherine  Calvert. 
—Horsley,  "Blood  of  His  Fathers,"  five  reels,  with  Crane  Wilbur. 
-Van  Dyke,  "Peg  o'  the  Sea,"  five  reels,  with  Jean  Sothern. 

BLUEBIRD  PHOTOPLAYS 

-"A  Kentucky  Cinderella,"  with  Ruth  Clifford  and  Rupert  Julian. 
-"Fires  of  Rebellion,"  five  reels,  with  Dorothy  Phillips. 
-"The  Car  of  Chance,"  five  reels,  with  Franklyn  Farnum. 
-"The  Greater  Law,"  five  reels,  with  Myrtle  Gonzales  and  George 
Hernandez. 

-"The  Rescue,"  five  reels,  with  Dorothy  Phillips. 
'The  Little  Terror,"  five  reels,  with  Violet  Mersereau. 
'The  Clean-Up,"  five  reels,  with  Franklyn  Farnum  and  Brownie 
Vernon. 

'The  Show  Down,"  five  reels,  with  Myrtle  Gonzales  and  George 
Hernandez. 

'Mr.  Opp,"  five  reels,  with  Neva  Gerber  and  Arthur  Hoyt. 
'The  Charmer,"  five  reels,  with  Ella  Hall. 
"Triumph,"  five  reels,  with  Dorothy  Phillips. 

"Mother  o'  Mine,"  five  reels,  with  Rupert  Julian  and  Ruth  Clifford. 
"A  Stormy  Knight,"  five  reels,  with  Franklyn  Farnum  and  Brownie 
Vernon. 

"The  Mysterious  Mr.  Tiller,"  five  reels,  with  Ruth  Clifford  and  Ru- 
pert Julian. 

'Flirting  With  Fate,"  five  reels,  with  Brownie  Vernon  and  Herbert 
Rawlinson. 

'The  Spotted  Lily,"  five  reels,  with  Ella  Hall. 
'Anything  Once,"  five  reels  with  Franklyn  Farnum. 


une  18 

une  25 — 


uly 
uly 
uly 


2— ' 
9—' 
16—' 


uly  23- 
uly  30- 
Vug.  6—' 
Vug.  13—' 
Vug.  20—' 
Vug.  27—' 
iept.  3— 


ept.  10—' 
Sept.  17— 


une 
lune 
une 
uly 
|uly 
•uly 
uly 
uly 
'uly 
luly 


10—' 
17—' 
24—' 
1 — ' 
1 — ' 
8— 
15—' 
22—' 
22— 
29— 
4— 
11 

18— 
2— 
9— 
16— 
23— 


BUTTERFLY  PHOTOPLAYS 

'The  Fire  of  Youth,"  five  reels,  with  Jack  Mulhall. 
'Man  and  Beast,"  five  reels,  with  Eileen  Sedgwick. 
The  Plow  Woman,"  five  reels. 

The  Reed  Case,"  five  reels,  with  Allen  Holubar  and  Louise  Lovely. 
High  Speed,"  five  reels,  with  Jack  Mulhall. 
'The  Double  Standard,"  five  reels,  with  Roy  Stewart. 
'A  Wife  on  Trial,"  five  reels,  with  Mignon  Anderson. 
Follow  the  Girl,"  five  reels,  with  Ruth  Stonehouse. 
'Midnight  Man,    five  reels,  with  Jack  Mulhall. 
'The  Lair  of  the  Wolf,"  five  reels,  with  Gretchen  Lederer. 
'Straight  Shooting,"  five  reels,  with  Harry  Carey  and  Molly  Malone. 
"Who  Was  the  Other  Man?"  five  reels,  with  Francis  Ford. 
'The  Little  Pirate,"  five  reels,  with  Zoe  Rae. 
'The  Spindle  of  Life,"  five  reels,  with  Neva  Gerber. 

FOX  FILM  CORPORATION 

'The  Broadway  Sport,"  five  reels,  with  Stuart  Holmes. 
'Wrath  of  Love,"  five  reels,  with  Virginia  Pearson. 
'Some  Boy,"  five  reels,  with  George  Walsh. 
'When  a  Man  Sees  Red,"  five  reels,  with  William  Farnum. 
'The  Siren,"  five  reels,  with  Valeska  Suratt. 
'The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 
'Two  Little  Imps,"  five  reels,  with  Katherine  and  Jane  Lee. 
"To  Honor  and  Obey,"  five  reels,  with  Gladys  Brockwell. 
"The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 
"Wife  Number  Two,"  five  reels,  with  Valeska  Suratt. 
"Wrath  of  Love,"  five  reels,  with  Virginia  Pearson. 
"Durand  of  the  Bad  Lands,"  five  reels,  with  Dustin  Farnum. 
"The  Soul  of  Satan,"  five  reels,  with  Gladys  Brockwell. 
'Betrayed,"  five  reels,  with  Miriam  Cooper. 

'When  False  Tongues  Speak,"  five  reels,  with  Virginia  Pearson. 
'The  Yankee  Way,"  five  reels,  with  George  Walsh. 
'North  of  Fifty-three,"  five  reels,  with  Dustin  Farnum. 


FOX  FILM  COMEDIES 

Jay     7 — "His  Smashing  Career,"  two  reels,  with  Billie  Ritchie, 
lay   14 — "A  Roman  Cowboy,"  two  reels,  with  Tom  Mix. 
lay  28 — "Suds  of  Love,"  two  reels,  with  Hank  Mann. 

GOLDWYN  PICTURES  CORPORATION 

^pt.    9 — "Polly  of  the  Circus,"  six  reels,  with  Mae  Marsh. 
t-"Pt.  16 — "Baby  Mine,"  six  reels,  with  Madge  Kennedy. 


series, 


KLEINE-EDISON-SELIG-ESSANAY 

15 —  Essanay,  "Land  of  Long  Shadows,"  five  reels,  with  Jack  Gardner. 
20 — Essanay,  "The  Wonderful  Event,"  "Do  Children  Count?"  series, 

two  reels,  with  Mary  McAlister. 
25 — Edison,  "The  Ghost  of  Old  Morro,"  five  reels,  with  Mabel  Trunnelle 

and  Robert  Conness. 
25 — Selig,  "A  Day  and  a  Night,"  Hoyt  C,  two  reels. 
27 — Essanay,  "The  Yellow  Umbrella,"  "Do  Children  Count?"  series, 
two  reels,  with  Mary  McAlister. 

2 —  Essanay,  "The  Man  Who  Was  Afraid,"  five  reels,  with  Bryant 
Washburn. 

4 — Essanay,  "A  Place  in  the  Sun,"  "Do  Children  Count?"  series,  two 

reels,  with  Mary  McAlister. 
9 — Selig,  "A  Rag  Baby,"  Hoyt  C,  two  reels. 
9 — Edison,  "Light  in  Darkness,"  five  reels,  with  Shirley  Mason. 
11 — Essanay,  "Where  Is  My  Mother?"  "Do  Children  Count"  series,  two 
reels,  with  Mary  McAlister. 

16 —  Essanay,  "Range  Boss,"  five  reels,  with  Jack  Gardner. 
18— Essanay,  "When  Sorrows  Weep,"  "Do  Children  Count?"  series,  two 

reels,  with  Mary  McAlister. 
23 — Essanay,  "The  Golden  Idiot,"  five  reels,  with  Bryant  Washburn. 

23 —  Selig,  "A  Runaway  Colt,"  two  reels,  Hoyt  C. 

25 — Essanay,  "The  Uneven  Road,"  "Do  Children  Count?"  series,  two 

reels,  with  Mary  McAlister. 
30 — Edison,  "One  Touch  of  Nature,"  five  reels,  with  John  J.  McGraw. 
1 — Essanay,  "The  Season  of  Childhood,"  "Do  Children  Count?"  series, 

two  reels,  with  Mary  McAlister. 
6 — Selig,  "A  Dog  in  the  Manger,"  two  reels,  Hoyt  C. 
6 — Essanay,  "Skinner's  Baby,"  five  reels,  with  Bryant  Washburn. 
8— Essanay,  "The  Little  White  Girl,"  "Do  Children  Count?"  ser 
two  reels,  with  Mary  McAlister. 
13 — Selig,  "The  Barker,"  five  reels,  with  Lew  Fields. 
15 — Essanay,  "The  Bridge  of  Fancy,"  "Do  Children  Count?"  series,  two 

reels,  with  Mary  McAlister. 
20 — Essanay,  "Open  Places,"  five  reels,  with  Jack  Gardner. 
20 — Selig,  "A  Trip  to  Chinatown,"  two  reel  Hoyt  C. 
22 — Essanay,  "The  Kingdom  of  Hope,"  "Do  Children  Count?"  series, 

two  reels,  with  Mary  McAlister. 
27 — Edison,  "The  Lady  of  the  Photograph,"  five  reels,  with  Shirley 
Mason. 

3 —  Essanay,   "Efficiency  Edgar's  Courtship,"  five  reels,  with  Taylor 
Holmes. 

3— Selig,  "A  Midnight  Bell,"  two  reel  Hoyt  C. 
10 — Essanay,  "Pants,"  five  reels,  with  Mary  McAlister. 

17 —  Edison,  "The  Awakening  of  Ruth,"  five  reels,  with  Shirley  Mason. 
17 — Selig,  "A  Contented  Woman,"  two  reel  Hoyt  C. 

24 —  Essanay,  "Men  of  the  Desert,"  five  reels,  with  Jack  Gardner. 
1 — Selig,  "A  Bear  Fact,"  two  reel  Hoyt. 

1 — Edison,  "The  Appletree  Girl,"  five  reels,  with  Shirley  Mason. 
8 — "A  Fool  for  Luck,"  five  reels  with  Taylor  Holmes. 

METRO  PICTURE  CORPORATION 

June  11 — Yorke,  "The  Haunted  Pajamas,"  five  reels,  with  Harold  Lockwood. 
June  18 — "The  Greatest  Power,"  five  reels,  with  Ethel  Barrymore. 
June  25 — "Aladdin's  Other  Lamp,"  five  reels,  with  Viola  Dana. 
July     2 — "The  Trail  of  the  Shadow,"  five  reels,  with  Emmy  Wehlen. 
July     9 — "Peggy,  the  Will  o'  the  Wisp,"  five  reels,  with  Mabel  Taliaferro. 
July  16 — Yorke,  "The  Secret  Spring,    five  reels,  with  Harold  Lockwood. 
July  23 — "The  Belle  of  the  Season,"  five  reels,  with  Emmy  Wehlen. 
July  30 — "Miss  Robinson  Cruso,"  five  reels,  with  Emmy  Wehlen. 
Aug.    6 — "The  Jury  of  Fate,"  five  reels,  with  Mabel  Taliaferro. 
Aug.  13 — "The  Girl  Without  a  Soul,"  five  reels,  with  Viola  Dana. 
Aug.  27 — "To  the  Death,"  five  reels,  with  Mme.  Petrova. 
Sept.    3 — Yorke,  "Under  Handicap,"  five  reels,  with  Harold  Lockwood. 
Sept.  10 — "The  Lifted  Veil,"  five  reels  with  Ethel  Barrymore. 
Sept.  17 — "Their  Compact,"  five  reels,  with  Francis  X.  Bushman  and  Beverly 
Bayne. 

Sept.  24 — "The  Silence  Sellers,"  five  reels,  with  Mme.  Petrova. 

MUTUAL  STAR  FEATURES 

-Powell,  "The  Dazzling  Miss  Davison,"  five  reels,  with  Marjorie 
Rambeau. 

-Horkheimer,  "A  Bit  ef  Kindling,"  five  reels,  with  Jackie  Saunders. 
-American,  "The  Upper  Crust,"  five  reels,  with  Gail  Kane. 
-American,  "The  Masked  Heart,"  five  reels,  with  William  Russell. 
-Powell,     Mary  Moreland,"  five  reels,  with  Marjorie  Rambeau. 
-Horkheimer,  "Betty  Be  Good,"  five  reels,  with  Jackie  Saunders. 
■American,  "Melissa  of  the  Hills,"  five  reels,  with  Mary  Miles  Minter. 
-American,  "Pride  and  the  Man,"  five  reels,  with  William  Russell. 
-American,  "Souls  in  Pawn,"  five  reels,  with  Gail  Kane. 
-Horkheimer.  "Bab  the  Fixer,"  five  reels,  with  Jackie  Saunders. 
-American,    'Charity  Castle,"  five  reels,  with  Mary  Miles  Minter. 
-Empire,  "Reputation,"  five  reels,  with  Edna  Goodrich. 
-American,  "The  Bride's  Silence,"  five  reels,  with  Gail  Kane. 
-Empire,  "Outcast,"  six  reels  with  Ann  Murdock. 
-American.  "The  Rainbow  Girl,"  five  reels  with  Juliette  Day. 
-Fischer,  "The  Girl  Who  Couldn't  Grow  Up,"  five  reels  with  Mar- 
garita Fischer. 

-American,  "Sands  of  Sacrifice,"  five  reels,  with  William  Russell. 
-Empire,  "The  Runaway,"  five  reels,  with  Julia  Sanderson. 
-American,    "Her    Country's    Call,"    five    reels,    with    Mary  Miles 


June 
June 

June 

June 
June 

July 

July 

July 
July 
July 

July 
July 

July 
July 
July 

July 
Aug. 

Aug. 
Aug. 
Aug. 

\ug. 
Aug. 

Aug. 
Aug. 
Aug. 

Aug. 

Sept. 

Sept. 

Sept. 

Sept. 

Sept. 

Sept. 

Oct. 

Oct. 

Oct. 


June  18- 

June  18- 
July  25- 
July  2- 
July  9- 
july  16- 
[uly  23- 
July  30- 
Aug.  6- 
Aug.  13- 
Sept.  3- 
Sept.  3- 
Sept.  10- 
Sept.  10 
Sept.  17- 
Sept.  17- 

Sept.  24- 
Scpt.  24- 
Oct.  1- 

Oct.  1 
Oct.  8- 
Oct.  8- 


Minter. 

-American, 
-American. 


"Queen  X,"  five  reels,  with  Edna  Goodrich. 
'Southern  Pride,"  rive  reels  with  Gail  Kane. 


June  21 
June  25 
June  28 


—Horkheimer,  "The  Girl  Angel,"  rive  reels  witji  Anita  King. 

PARAMOUNT  PICTURE  CORPORATION 

— Pallas,  "Heir  of  the  Ages,"  five  reels,  with  House  Peters. 

Lasky,  "Her  Strange  Wedding,"  five  reels,  with  Fannie  Ward. 


-Famous  Players,  "The  Little  Boy  Scout,' 
nington. 


five  reels,  with  Ann  Pen- 


40 


EXHIBITORS  HERALD 


July     2— Famous  Players,  "At  First  Sight,"  five  reels,  with  Mae  Murray. 

July  5 — Morosco,  "Big  Timber,"  five  reels,  with  Kathlyn  Williams  and  Wal- 
lace Reid.  .     _  . 

ju]y  9 — Famous  Players,  "The  Love  That  Lives,"  five  reels,  with  Pauline 
Frederick.  .  \ 

July  12 — Lasky,  "Forbidden  Paths,"  five  reels,  with  Vivian  Martin  and  Ses- 
sue  Hayakawa. 

July  16 — Lasky,  "What  Money  Can't  Buy,"  five  reels,  with  Pickford,  Hurt 
and  Roberts. 

July   19 — Morosco,  "Cook  of  Canyon  Camp,"  five  reels,  with  George  Beban. 
July   23 — Famous  Players,  "The  Long  Trail,"  five  reels,  with  Lou  Tellegen. 
July  26 — Lasky,  "The  Squaw  Man's  Son,"  five  reels,  with  Wallace  Reid  and 
Anita  King. 

July   30 — Lasky,  "The  Crystal  Gazer,"  five  reels,  with  Fannie  Ward. 

Aug.    2 — Pallas,  "A  Kiss  for  Susie,"  five  reels,  with  Vivian  Martin. 

Aug.    5 — "The  Amazons."  five  reels,  with  Marguerite  Clark. 

Aug.    5 — "The  Varmint,"  five  reels,  with  Jack  Pickford  and  Louise  Huff. 

Aug.  12 — "The  Law  of  the  Land,"  five  reels,  with  Mme.  Petrova. 

Aug.  19 — "The  Mysterious  Miss  Terry,"  five  reels,  with  Billie  Burke. 

Aug.  19 — "Hashimura  Togo,"  five  reels,  with  Sessue  Hayakawa. 

Aug.  26 — "Little  Miss  Optimist,"  five  reels,  with  Vivian  Martin. 

Sept.    3 — "Lost  in  Transit,"  five  reels,  with  George  Beban. 

Sept.  10 — "The  Hostage,"  five  reels,  with  Wallace  Reid. 

Sept.  10 — "On  the  Level,"  five  reels,  with  Fannie  Ward. 

Sept.  17 — "The  Sunset  Trail,"  five  reels  with  Vivian  Martin. 

Sept.  17 — "Exile,"  five  reels,  with  Mine.  Petrova. 

Sept.  17 — "Double-Crossed."  five  reels,  with  Pauline  Frederick. 

Sept.  24 — "Bab's  Diary,"  five  reels  with  Marguerite  Clark. 

Sept.  24 — "The  Countess  Charming,"  five  reels  with  Julian  Eltinge. 

Oct.     1 — "The  Ghost  House,"  five  reels,  with  Jack  Pickford  and  Louise  Huff. 

Oct.     S — "Arms  and  the  Girl,"  five  reels  with  Billie  Burke. 

Oct.      S — "The  Trouble  Buster,"  five  reels  with  Vivian  Martin. 

PARAMOUNT  COMEDIES 

June  11 — Black  Diamond,  "Her  Fractured  Voice." 

June  18 — Klever,  "Commuting." 

June  25 — Black  Diamond,  "Auto  Intoxication." 

Tuly     2 — Klever,  "Oh,  Pop." 

July     9 — Black  Diamond,  "Wits  and  Fits." 

July   16 — Klever,  "The  Wrong  Mr.  Fox." 

July   23 — Black  Diamond,  "The  Rejuvenation." 

July   30 — Klever,  "Motorboating." 

Aug.    6 — Black  Diamond,  "Susie  the  Sleepwalker." 

Aug.  13 — Klever,  "Summer  Boarding." 

Aug.  20 — Klever,  "Egged  On." 

PARAMOUNT  TRAVELOG 

June  25 — Palm  Beach  and  Miami. 

July     2 — How  California  Harvests  Wheat. 

July     9 — In  the  High  Sierras. 

July   16 — An   Oregonian  Niagara. 

July   23 — Catching  and  Canning  Oregon  Salmon. 

July   30 — To  the  Summit  of  Mount  Hood. 

Aug.    6 — Geysers  of  the  Yellowstone. 

Aug.  13 — Wonders  of  Yellowstone. 

Aug.  20 — Tropical  Nassau. 

Aug.  27 — Madrid  to  Madiera. 

Sept.    3 — Norwav. 

Sept.  10 — Honk  Kong  and  the  Pearl  River. 

Sept.  17 — Canton  and  Shanghai. 

Sept.  24 — Picturesque  Pekin. 

Oct.     1 — Across  Manchura  to  Korea. 

Oct.      8 — The  Singular  City  of  Seoul. 

PATHE  EXCHANGE,  INC. 

June  24 — Lasalida,  "When  Baby  Forgot,"  five  reels,  with  Marie  Osborne. 
July     1 — Thanhouser,  "The  Woman  in  White,"  five  reels,  with  Florence  La 
Badie. 

July     8 — Astra,  "The  Cigarette  Girl,"  five  reels,  with  Gladys  Hulette. 
July  15 — Thanhouser,  "It  Happened  to  Adele,"  five  reels,  with  Gladys  Leslie. 
July'  22 — Astra,  "The  Last  of  the  Carnabys,"  five  reels  with  Gladys  Hulette. 
July   29 — Astra,  "The  On-the-Square  Girl,"  five  reels,  with  Mollie  King. 
Aug.    5 — Lasalida,  "Captain  Kiddo,"  five  reels,  with  Marie  Osborne. 
Aug.  12 — Astra,  "The  Streets  of  Illusion,"  five  reels,  with  Gladys  Hulette. 
Aug.  19 — Astra,  "Miss  Nobody,"  five  reels,  with  Gladys  Hulette. 
Aug.  26 — Hepworth,   "Iris,"  five  reels,  with  Alma  Taylor. 
Sept.    2 — Lasalida,  "Tears  and  Smiles,"  five  reels,  with  Marie  Osborne. 
Sept.    9 — Thanhouser,   "War  and   the   Woman,"   five   reels,   with  Florence 
La  Badie. 

Sept.  16 — Astra,  "The  Angel  Factory,"  five  reels  with  Antonio  Moreno. 

SELZNICK  PICTURES 

"The  Law  of  Compensation,"  D.,  seven  reels,  with  Norma  Talmadge. 

"The  Silent  Master,"  D.,  seven  reels,  with  Robert  Warwick. 

"The  Lone  Wolf,"  five  reels,  with  Hazel  Dawn  and  Bert  Lytell. 

"Poppy,"  five  reels,  with  Norma  Talmadge. 

"A  Modern  Othello,"  five  reels,  with  Robert  Warwick. 

"The  Moth,"  five  reels,  with  Norma  Talmadge. 

"The  Lesson,"  five  reels,  with  Constance  Talmadge. 

TRIANGLE  FILM  CORPORATION 

KAY  BEE INCE 

June  17 — "Her  Excellency,  the  Governor,"  five  reels,  with  Wilfred  Lucas. 
June  17 — "Paws  of  the  Bear,"  five  reels,  with  William  Desmond. 
June  24 — "Madcap  Madge,"  five  reels,  with  Olive  Thomas. 
June  24 — "The  Clodhopper,"  five  reels,  with  Charles  Ray. 
July     1 — "The  Flame  of  the  Yukon,"  five  reels,  with  Dorothy  Dalton. 
July     1 — "The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 
July     8 — "A  Strange  Transgressor,"  five  reels,  with  Louise  Glaum. 
July     8 — "Time  Clock  and  Diamonds,"  five  reels,  with  William  Desmond. 
July  15 — "A  Successful  Failure,"  five  reels,  with  Jack  Devereaux  and  Wini- 
fred Allen. 

July   15 — "The  Mother  Instinct,"  five  reelSj  with  Enid  Bennett. 
July   22 — "Sudden  Jim,"  five  reels,  with  Charles  Ray. 

July   22 — "In  Slumberland."  five  reels,  with  Thelma  Salter  and  Georgie  Stone 

July   29 — "The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 

July  29 — "Borrowed  Plumage,"  five  reels,  with  Bessie  Barriscale. 

Aug.  5 — "The  Food  Gamblers,"  five  reels,  with  Elda  Miller. 

Aug.    & — "An  Even  Break,"  five  reels,  with  Olive  Thomas. 

Aug.  12 — "Master  of  His  Home,"  five  reels,  with  William  Desmond. 

Aug.  12 — "Golden  Rule  Kate,"  five  reels,  with  Louise  Glaum. 

Aug.  19 — "Wee  Lady  Betty,"  five  reels,  with  Bessie  Love. 


Aug.  19 — "They're  Off,"  five  reels,  with  Enid  Bennett. 
Aug.  26 — "Wooden  Shoes,"  five  reels,  with  Bessie  Barriscale. 
Aug.  26 — "The  Jinx  Jumper,"  five  reels,  with  J.  Devereaux  and  Vera  Searl. 
Sept.    2— "Ten  of  Diamonds,"  five  reels,  with  Dorothy  Dalton. 
Sept.    2 — "The  Man  Hater,"  five  reels,  with  Winifred  Allen. 
Sept.    9 — "Idolaters,"  five  reels,  with  Louise  Glaum. 
Sept.    9 — "Polly  Ann,"  five  reels,  with  Bessie  Love. 
Sept.  16 — "Mountain  Dew,"  five  reels,  with  Margery  Wilson. 
Sept.  16 — "The  Haunted  House,"  five  reels,  with  Dick  Rossen  and  Winifred 
Allen. 

Sept.  23 — "Flying  Colors,"  five  reels,  with  William  Desmond. 
Sept.  23 — "Devil  Dodger,"  five  reels,  with  Roy  Stewart. 
Sept.  30 — "Broadway  Arizona,"  five  reels,  with  Olive  Thomas. 
Sept.  30 — "The  Tar  Heel  Warrior,"  five  reels,  with  Walt  Whitman. 

TRIANGLE  COMEDIES 

June  10 — "Wheels  and  Woe,"  one  reel. 

June  10 — "His  Marriage  Failure,"  one  reel. 

June  17 — "Their  Weak  Moments,"  one  reel. 

June  17 — "His  Speedy  Finish,"  one  reel. 

June  24 — "His  Bitter  Fate,"  one  reel. 

June  24 — "Dad's  Downfall,"  one  reel. 

July     1 — "A  Janitor's  Vengeance,"  one  reel. 

July     1 — "Aired  in  Court,    one  reel. 

July     8 — "His  Thankless  Job,"  one  reel. 

July   15 — "His  Sudden  Rival,    one  reel. 

July   15 — "The  House  of  Scandal,"  one  reel. 

July  22 — "His  Fatal  Move,"  one  reel. 

July   22 — "An  Innocent  Villain,"  one  reel. 

July  29 — "Sole  Mates,"  one  reel. 

July   29 — "His  Widow's  Might,"  one  reel. 

Sept.    2 — "A  Fallen  Star,"  one  reel. 

Sept.    2 — "His  Foot-Hill  Folly,"  one  reel. 

Sept.    9 — "A  Dark  Room  Secret,"  one  reel. 

Sept.    9 — "A  Warm  Reception,"  one  reel. 

Sept.  16 — "His  Baby  Doll,"  one  reel. 

Sept.  16 — "His  Unconscious  Conscience,"  one  reel. 

Sept.  23 — "His  Taking  Ways,"  one  reel. 

Sept.  23 — "Her  Fickle  Fortune,"  one  reel. 

Sept.  30 — "His  Saving  Grace." 

Sept.  30 — "Caught  in  the  End." 

KEYSTONE  COMEDIES 
Aug.    5 — "His  Uncle  Dudley,"  two  reels,  with  Harry   Booker  and  Polly 

Moran. 

Aug.  12 — "Lost — A  Cook,"  two  reels,  with  Mack  Swain  and  Ethel  Teare. 
Aug.  19 — "The  Pawnbroker's  Heart,"  two  reels,  with  Caroline  Rankin  and 
Chester  Conklin. 

Aug.  26 — "Two  Crooks,"  two  reels,  with  Harry  Gribbon  and  Bobby  Dunn. 
Sept.    2 — "A  Shanghaied  Jonah,"  two  reels,  with  Billy  Armstrong. 
Sept.    9 — "His  Precious  Life,"  two  reels,  with  Charles  Murray. 
Sept.  16 — "Hula  Hula  Land,"  two  reels,  with  Billy  Armstrong. 
Sept.  23 — "The  Late  Lamented,"  two  reels,  with  George  Binss. 
Sept.  30 — "The  Sultan's  Wife,"  two  reels,  with  Bobby  Vernon,  Gloria  Swan- 
son  and  Joseph  Callahan. 

GREATER  VITAGRAPH-V-L-S-E 

June  25 — "A  Son  of  the  Hills,"  five  reels,  with  Belle  Bruce  and  Antonio 

Moreno. 

July     2 — "Caste,"  five  reels,  with  Peggy  Hyland. 

July     9 — "The  Message  of  the  Mouse,"  five  reels,  with  Anita  Stewart. 
July     6— "The  Stolen  Treaty,"  five  reels,  with  Earle  Williams  and  Corinne 
Griffith. 

July  23 — "Richard  the  Brazen,"  five  reels,  with  Alice  Joyce  and  Harry  Morey. 
July   30 — "By  Right  of  Possession,"  five  reels,  with  Antonio  Moreno  and 
Mary  Anderson. 

Aug.  6 — "The  Second  Mrs.  Tanqueray,"  five  reels,  with  Sir  George  Alex- 
ander and  Hilda  Moore. 

Aug.  13 — "Mary  Jane's  Pa,"  five  reels,  with  Marc  MacDermott  and  Mildred 
Manning. 

Aug.  20 — "Transgression,"  five  reels,  with  Earle  Williams. 
Aug.  27 — "The  Divorcee,"  five  reels,  with  Mary  Anderson. 
Sept.    3 — "Soldiers  of  Chance,"  five  reels,  with  Evart  Overton  and  Julia 
Swayne  Gordon. 

Sept.  10 — "An    Alabaster    Box,"   five   reels,    with   Alice    Joyce   and  Marc 
Mac  Dermott. 

Sept.  17 — "For  France,"  five  reels,  with  Edward  Earle  and  Betty  Howe. 
Sept.  24 — "Sunlight's  Last  Raid,"  five  reels,  with  Mary  Anderson. 
Oct.     1 — "Princess  of  Park  Row,"  five  reels,  with  Mildred  Manning. 
Oct.     8 — "The  Love  Doctor,"  five  reels  with  Earle  Williams. 

WORLD  FILM  CORPORATION  PROGRAM 

June  11 — "The  False  Friend,"  five  reels,  with  Gail  Kane  and  Robert  Warwick. 
June  18 — "The  Stolen  Paradise,"  five  reels,  with  Ethel  Clayton. 
June  25 — "The  Divorce  Game,"  five  reels,  with  Alice  Brady. 
July     2 — "The  Price  of  Pride,"  five  reels,  with  Carlyle  Blackwell  and  June 
Elvidge. 

July     9 — "The  Brand  of  Satan,"  five  reels,  with  Montagu  Love,  Gerda  Holmes 

and  Evelyn  Greeley. 
July   16 — "The  Beloved  Adventuress,"  five  reels,  with  Kitty  Gordon. 
July   23 — "A  Self-Made  Widow,"  five  reels,  with  Alice  Brady. 
July  30 — "The  Iron  Ring,"  five  reels,  with  Arthur  Ashley,  Gerda  Holmes  anc 

Edward  Langford. 
Aug.    6 — "Youth,"  five  reels,  with  Carlyle  Blackwell  and  June  Elvidge. 
Aug.  13 — "Souls  Adrift,"  five  reels,  with  Ethel  Clayton. 
Aug.  20 — "The  Little  Duchess,"  five  reels,  with  Madge  Evans. 
Aug.  27 — "The  Guardian,"  five  reels,  with  June  Elvidge,  Montagu  Love  am 

Arthur  Ashley. 

Sept.    3 — "The  Marriage  Market,"  five  reels,  with  Carlyle  Blackwell,  June  El 

vidge  and  Arthur  Ashley. 
Sept.  10 — "Betsy  Ross,"  five  reels,  with  Alice  Brady. 
Sept.  17 — "Creeping  Tides,"  five  reels,  with  Alexandra  Carlisle. 
Sept.  24 — "The  Woman  Beneath,"  five  reels,  with  Ethel  Clayton. 
Oct.     1 — "The  Corner   Grocery,"  five   reels,   with   Madge   Evans  and  Lei 

Fields. 

Oct.     8 — "Rasputin,  the  Black  Monk,"  five  reels. 

SERIALS 

Vitagraph,  "The  Secret  Kingdom." 
Signal,  "The  Railroad  Raiders." 
Universal,  "The  Gray  Ghost." 
Pathe,  "The  Neglected  Wives." 
Pathe,  "The  Fatal  Ring." 
Pathe,  "The  Seven  Pearls." 
Vitagraph,  "The  Fighting  Trail." 


EXHIBITORS  HERALD 


41 


State  Rights  and  Special  Productions 


A  Complete  Index  to  Independent  Film  Productions 


A  KAY  COMPANY 
"Golden  Spoon  Mary,"  C,  1,000. 

ANTI-VICE  FILM  COMPANY 
Is  Any  Girl  Safe?"  five  reels. 

ARGOSY  FILMS,  INC. 
'Where  D'ye  Get  That  Stuff?"  five  reels. 
The  Celebrated  Stielow  Case,"  five  reels. 
'Absinthe,"  five  reels,  with  King  Baggott. 

ARIZONA  FILM  CORPORATION 
'Should  She  Obey?"  six  reels,  with  Billie  West. 

ARROW  FILM  CORPORATION 
'The  Deemster,"  nine  reels,  with  Derwent  Hall  Caine. 

AUTHORS  FILM  COMPANY 
Vug.  14 — "Madame  Sherry,"  five  reels,  with  Gertrude  McCoy. 

GEORGE  BACKER  FILM  CORPORATION 
The  Sin  Woman,"  with  Irene  Fenwick,  Reine  Davies  and  C.  Bruce. 

REX  BEACH  PICTURES  CORPORATION 
'The  Barrier,"  ten  reels. 

BERNSTEIN  PRODUCTIONS 
'Who  Knows,"  five  reels. 

DAVID  BERNSTEIN 
Redemption,"  with  Evelyn  Nesbit  Thaw. 

BIOGRAPH  COMPANY 
iHer  Condoned  Sin,"  six  reels. 

BLUEBIRD 
Eagle's  Wings,"  five  reels,  war  drama. 
Even  as  You  and  I,"  five  reels,  with  Lois  Weber. 

CARDINAL  FILM  CORPORATION 
Joan  the  Woman,"  eleven  reels,  with  Geraldine  Farrar. 

ONES  CORPORATION  OF  AMERICA 
The  Fated  Hour,"  six  reels. 

CHRISTIE  FILM  COMPANY 
lay  21 — "The  Milky  Way,"  one  reel, 
lay  28—  "His  Last  Pill,"  one  reel, 
une    4 — "Those  Wedding  Bells,"  one  reel, 
line  11 — "A  Lucky  Slip,    one  reel, 
one  IS — "A  Bold,  Bad  Knight,"  one  reel, 
ane  25 — "Almost  a  Scandal,"  one  reel. 

CLARIDGE  FILMS,  INCORPORATED 
The  Birth  of  Character,"  five  reels. 
The  Heart  of  New  York,"  five  reels. 

CLUNE  PRODUCTIONS 

Raniona,"  ten  reels. 

The  Eyes  of  the  World,"  ten  reels. 

CORONA  CINEMA  COMPANY 
Ihe  Curse  of  Eve,"  seven  reels,  with  Enid  Markey. 

COSMOFOTOFILM  COMPANY 
The  Black  Spot,"  four  reels. 
Incomparable  Mistress  Bellairs,"  four  reels, 
liberty  Hall,"  four  reels. 
His  Vindication,"  five  reels, 
v'ictoria  Cross,"  four  reels. 
The  Manx-Man,"  eight  reels. 

CREATIVE  FILM  CORPORATION 
The  Girl  Who  Didn't  Think,"  six  reels. 

CREST  PICTURE  CORPORATION 
The  Chosen  Prince,"  eight  reels. 

DIXIE  FILM  COMPANY 
Tempest  and  Sunshine,"  five  reels, 
ust  a  Song  at  Twilight,"  five  reels. 

F.  P.  DONOVAN  PRODUCTIONS 
iilly  Goes  to  War,"  one  reel,  with  Billy  Quirk, 
filly's  Day  Out,"  one  reel,  with  Billy  Quirk, 
iilly's  Elopement,"  one  reel,  with  Billy  Quirk. 
Silly,  the  Governess,"  one  reel,  with  Billy  Quirk, 
tutting  In  Society,"  one  reel,  with  Lou  Marks, 
liter  Her  Dough,"  one  reel,  with  Lou  Marks, 
iunked  in  Bunkerville,"  one  reel,  with  George  Ross, 
iis  Dirty  Career,"  one  reel,  with  Lou  Marks. 
Vying  It  Twice,"  one  reel,  with  Mabel  Trinne. 
lelen  of  Troy,"  five  reels. 

lis  Foolish  Way,"  one  reel,  with  George  Thelian. 

it  the  Barbers'  Ball,"  two  reels,  with  Lou  Marks. 

Vis  She  to  Blame?"  two  reels. 

n  and  Out,"  one  reel,  with  Tammany  Young. 

lis  Flying  Flivver,"  two  reels,  with  C.  J.  Van  Duesen. 

EBONY  FILM  CORPORATION  COMEDIES 
>at  Blackhand  Waitah  Man,"  one  reel, 
•hine  Johnson  and  the  Rabbit's  Foot,"  one  reel. 

E.  &  R.  JUNGLE  FILMS  COMEDIES 
jiscovered,"  one  reel, 
apoleon's  Night  Out."  one  reel. 
\  hen  Jones  Went  Wrong,"  one  reel. 


"Circus  Brides,"  one  reel. 
"Fowl  Play,"  one  reel. 
"Jungle  Rats,"  one  reel. 

"When  the  Clock  Went  Cuckoo,"  one  reel. 

E.  I.  S.  MOTION  PICTURE  CORPORATION 
"Trooper  44,"  five  reels,  with  George  Soule  Spencer  and  June  Daye. 

ENLIGHTENMENT  PHOTOPLAY  CORPORATION 
"Enlighten  Thy  Daughter,"  seven  reels. 

ESKAY  HARRIS  FEATURE  FILM  COMPANY 
"Alice  in  Wonderland,"  six  reels. 

EUGENIC  FILM  COMPANY 

"Birth,"  six  reels. 

EUROPEAN  FILM  COMPANY 
"Fighting  for  Verdun,"  five  reels. 

EXCLUSIVE  FEATURE  FILM  CORPORATION 
"Where  Is  My  Father,"  seven  reels. 

FAIRMOUNT   FILM  CORPORATION 
"Hate,"  seven  reels. 

J.  W.  FARNHAM 
"The  Awakening  of  Bess  Norton,"  five  reels. 
"Race  Suicide,"  six  reels. 

FIRST  NATIONAL  EXHIBITORS'  CIRCUIT,  INC. 
"On  Trial,"  nine  reels,  with  Sydney  Ainsworth. 

FLORA  FINCH  FILM  CORPORATION 
"War  Brides,"  C,  two  reels,  with  Flora  Finch. 

BUD  FISHER  FILM  CORPORATION 

"Caws  and  Cows." 
"Submarine  Chasers." 
"Cheese  Tamers." 
"Janitors." 

"A  Chemical  Calamity." 
"As  Prospectors." 

FRATERNITY  FILMS,  INC. 
"The  Devil's  Playground,"  with  Vera  Michelena. 
"The  Witching  Hour,"  six  reels,  with  Jack  Sherrill. 
"Conquest  of  Canaan,"  five  reels. 

FOX  FILM  CORPORATION 
"The  Spy,"  six  reels,  with  Dustin  Farnum. 

"The  Honor  System,"  ten  reels,  with  Miriam  Cooper  and  R.  A.  Walsh. 
"The  Conquerer,"  with  William  Farnum. 

"Jack  and  the  Beanstalk,"  ten  reels,  with  Francis  Carpenter  and  Virginia 
Lee  Corbin. 

FRIEDER  FILM  CORPORATION 
"A  Bit  of  Heaven,"  five  reels,  with  Mary  Louise. 

FRIEDMAN  ENTERPRISES,  INC. 
"A  Mormon  Maid,"  six  reels,  with  Mae  Murray. 

FROHMAN  AMUSEMENT  CORPORATION 
"God's  Man,"  nine  reels,  with  H.  B.  Warner. 

GOLD  MEDAL  PHOTOPLAYS 
"The  Web  of  Life,"  five  reels,  with  James  Cruz. 

GRAND  FEATURE  FILM  COMPANY 
"Rex  Beach  on  the  Spanish  Main,"  five  reels. 
"Rex  Beach  in  Pirate  Haunts,"  five  reels. 
"Rex  Beach  in  Footsteps  of  CapL  Kidd,"  five  reels. 

GRAPHIC  FILM  COMPANY 
"The  Woman  and  the  Beast,"  five  reels. 

D.  W.  GRIFFITH 
"The  Birth  of  a  Nation,"  nine  reels,  with  H.  B.  Walthall. 
"Intolerance,"  nine  reels,  with  Mae  Marsh. 

HANOVER  FILM  COMPANY 

"Masiste,"  six  reels. 

"How  Uncle  Sam  Prepares,"  four  reels. 

HARPER  FILM  CORPORATION 
"Civilization,"  ten  reels. 

HAWK  FILM  CORPORATION 
"Monster  of  Fate,"  five  reels. 

HERALD  FILM  CORPORATION 
"Around  the  World  in  80  Days,"  six  reels. 

EDUCATIONAL  FILM  COMPANY 
"The  Valley  of  the  Hoh,"  one  reel. 
"The  Sheep  of  Chelan,"  one  reel. 
"High,  Low  and  the  Game,"  one  reel. 
"The  Mysteries  of  Crystallization,"  one  reel. 
"The  Living  Book  of  Nature,"  one  reel. 
"Seren  of  Index,"  one  reel. 
"The  Orang  Outang,"  one  reel. 

EFFANGE  FILM  COMPANY 
"The  Marriage  Bond,"  five  reels,  with  Nat  Goodwin. 

FRANK  HALL  PRODUCTIONS 
"The  Bar  Sinister,"  nine  reels. 

"Her  Fighting  Chance,"  five  parts,  with  Jane  Grey. 


42 


EXHIBITORS  HERALD 


HILLER  AND  WILK 
"The  Battle  of  Gettysburg." 
"Wrath   of  the  Gods." 

M.  H.  HOFFMAN,  INC. 
"A  Trip  Through  China,"  ten  reels. 
"The  Silent  Witness,"  ten  reels. 

'The  Prince  of  Society,"  seven  reels  with  Ruth  Roland  and  Milton  Sills. 
"One  Hour,"  six  reels  with  Zeena  Keefe  and  Alan  Hall. 
"Madam  Sherry,"  five  reels  with  Gertrude  McCoy. 

ILIODOR  PICTURES  CORPORATION 
"The  Fall  of  the  Romanoffs,"  eight  reels,  with  Iliodor  and  Nance  O'Neill. 

IVAN  FILM  PRODUCTIONS 
"Two  Men  and  a  Woman,"  five  reels,  with  James  Morrison. 
"One  Law  for  Both,"  twelve  reels,  with  Leah  Baird. 

JUVENILE  FILM  COMPANY 
"The  World  War  in  Kidland,"  one  reel. 
"A  Chip  Off  the  Old  Block,"  one  reel. 
"Chip's  Elopement,"  one  reel. 
"Chip's   Backyard    Barnstormers,"   *\vo  reels. 
"Chip's   Rival,"   one  reel. 
"For  Sale — A  Daddy,"  one  reel 
"Chip's   Carma,"   two  reels. 
"Chip's  Movie   Company,"   one  reel. 

KEEN  CARTOON  CORPORATION  COMEDY  CARTOONS 
"Mose    Is   Cured,"    half  reel. 
"The  Old  Forty-Niner,"  half  reel. 
'"Job  Jenkins,  the  Village  Genius,"  half  reel. 
"Jerry   McDub   Loses  His  Job,"   half  reel. 
"Henry  W.  Zippy  Buys  a  Pet  Dog,"  half  reel. 
"Zoo-Illogical    Studies,"   half  reel. 
"A  Dangerous  Girl,"  half  reel. 
"Dr.  Zippy  Opens  a  Sanatorium,"  half  reel. 
"The  Fighting  Blood  of  Jerry  McDub,"  half  reel. 

KING  BEE  COMEDIES 
"Back   Stage,"   two   reels,  with    Billie  West. 
"The  Hero,"  two  reels,  with  Billie  West. 
"Doughnuts,"  two  reels,  with  Billie  West. 
"Cupid's  Rival,",  two  reels,  with  Billie  West. 
"The  Villian,"  two  reels,  with  Billie  West. 
"The  Millionaire,"  two  reels,  with  Billie  West. 
"The  Genius,"  two  reels,  with  Billie  West. 
"The  Modiste,"  two  reels,  with  Billie  West. 

KLOTZ  AND  STREIMER,  INC. 
"Whither  Thou  Goest,"  five  reels,  with  Orrin  Johnson  and  Rhea  Mitchell. 

KULEE  FEATURES 
"Germany  on  the  Firing  Line,"  five  reels. 
"France  on  the  Firing  Line,"  six  reels. 
"The   Unborn,"   five  reels. 

LEA-BEL  COMPANY 
"Modern   Mother  Goose,"  five  reels. 
"Snow   White,"   four  reels. 

LINCOLN  °YCLE  PICTURES 
"My   Mother,"   two  parts. 
"My  Father,"  two  parts. 
"Myself,"  two  parts. 
"The  Call  to  Arms,"  two  parts. 
"Old   Abe,"   two  parts. 
"At  the   Slave  Auction,"  five  parts. 
"The  President's  Answer,"  two  parts. 

LINCOLN  MOTION  PICTURE  COMPANY 
"The  Realization  of  a  Negro's  Ambitions,"  two  reels. 
"Trooper  of  Troop  K,"  three  reels. 

C.  POST  MASON  ENTERPRISES 
"The  Wonder  City  of  the  World." 

MASTER  DRAMA  FEATURES,  INC. 
"Who's  Your  Neighbor?"  seven  reels,  with  Christine  Mayo 

MILO  COMEDIES 
"Great  Danbury  Fair,"  one  reel. 
"A  Knot  That  Is  Not,"  one  reel. 
"Never  Again,"  one  reel. 
"The  Devil  In  Again,"  one  reel. 
"Gooseburg  Elopement,"  one  reel. 

MONITOR  FILM  COMPANY  COMEDIES 
"The  House  of  a  Thousand  Spooks,"  one  reel. 
"Those  False  Teeth,"  one  reel. 
"Robinson  Crusoe,"  one  reel. 
"How  Levi  Fooled  the  Folks,"  one  reel. 
"Dear  Old  Dad,"  one  reel.  ■ 
"The  Ghost  of  Mooredown  Manor,"  one  reel. 

MORAL  UPLIFT  SOCIETY  OF  AMERICA 
"It  Mav  Be  Your  Daughter,"  five  reels. 

B.  S.  MOSS 
"The  Power  of  Evil,"  five  reels. 
"The  Girl  Who  Doesn't  Know,"  five  reels. 
"In  the  Hands  of  the  Law,"  five  reels. 
"One  Hour,"  six  reels. 

MO  TOY  COMEDIES 

"Midnight  Frolic." 

"Jimmy  Gets  the  Pennant." 

"Out  in  the  Rain." 

"A  Kitchen  Romance." 

"Mary  and  Gretel. 

"Dinkling  of  the  Circus." 

"A  Trip  to  the  Moon." 

"Goldie  Locks  and  the  Three  Bears." 

"Doily  Doings." 

"School  Days." 

NEWFIELD'S  PRODUCING  CORPORATION 
"Alma,  Where  Do  You  Live,"  six  reels,  with  Ruth  McTammany. 

OGDEN  PICTURES  CORPORATION 
"The  Lust  of  the  Afes,"  five  reels,  with  Lillian  Walker. 


PARAGON  FILM  COMPANY 
"The  Whip,"  eight  reels. 

PARALTA  PLAYS 
"A  Man's  Man,"  five  reels,  with  J.  Warren  Kerrigan. 
"Madame  Who?"  five  reels,  with  Bessie  Barriscale. 
"Rose  o'  Paradise,"  five  reels,  with  Bessie  Barriscale. 

PATRIOT  FILM  CORPORATION 
"How  Britain  Prepared,"  eight  reels. 

PIONEER  FEATURE  FILM  CORPORATION 
"The  Soul  of  a  Child,"  five  reels. 

POPULAR  PICTURE  CORPORATION 
"Corruption,"  six  reels. 

PRIVATE  FEATURE  FILMS 
"Ignorance,"  six  reels. 

PUBLIC  RIGHTS  FILM  CORPORATION 
"The  Public  Be  Damned,"  five  reels,  with  Charles  Richman  and  Mary  Fuller. 

RADIO  FILM  CORPORATION 
"Satan,  the  Destroyer  of  Humanity,"  seven  reels. 
"The  Spirit  of  1917,"  with  James  Harkness. 

HARRY  RAPF 
"The  Mad  Lover,"  with  Robert  Warwick. 

RAY  COMEDIES 
"Casey's  Servants,"  two  reels. 
"Casey  the  White  Wing,"  two  reels. 

RENOWNED  PICTURES  CORPORATION 
"In  Treason's  Grasp,"  five  reels,  with  Grace  Cunard  and  Francis  Ford. 

SELIG  SPECIALS 
"The  Spoilers,"  eight  reels,  with  Kathlyn  Williams. 
"The  Ne'er-Do-Weli,"  eight  reels,  with  Kathlyn  Williams. 
"The  Crisis,"  seven  reels,  with  Bessie  Eyton. 

"Beware  }f  Strangers,"  seven  reels,  with  Bessie  Eyton  and  Thomas  Santchi. 
"The  Garden  of  Allah,"  ten  reels,  with  Thomas  Santchi  and  Helen  Ware. 
"Who  Shall  Take  My  Life?"  six  reels,  with  Thomas  Santchi  and  Fritzie 
Brunette. 

"The  City  of  Purple  Dreams,"  six  reels,  with  Bessie  Eyton  and  Thnnw 
Santchi. 

SHERIOTT  PICTURES  CORPORATION 
"The  Black  Stork,"  five  reels. 

SHERMAN  PICTURES  CORPORATION 

"I  Believe." 

"The  Land  of  the  Rising  Sun." 

FRANK  J.  SENG 

"Parentage." 

SIGNET  FILM  CORPORATION 
"The  Masque  of  Life,"  seven  reels. 

FRED  H.  SOLOMON 
"The  Downfall  of  a  Mayor,"  eight  reels,  with  Charles  E.  Sebastian. 

STANDARD  NEWS  FILM,  INC. 
"Demons  of  the  Air,"  two  reels. 

SUNBEAM  MOTION  PICTURE  CORPORATION 
"Somewhere  in  Georgia  with  Ty  Cobb,"  six  reels. 

SUNSHINE  FILM  PRODUCING  COMPANY 
"What  the  World  Should  Know,"  five  reels. 

SUNSHINE  FILM  CORPORATION 
"S  O  S,"  six  reels,  with  Richard  Travers  and  William  Buckley. 

SUPERIOR  FILM  COMPANY 
"The  Faucet,"  five  reels. 
"The  Cowpuncher,"  six  reels. 

TODAY  FEATURE  FILM  CORPORATION 
"Today,"  with  Florence  Reed. 

TRIUMPH  FILM  COMPANY 
"The  Libertine,"  six  reels. 

ULTRA  PICTURES  CORPORATION 
"The  Woman  Who  Dared,"  seven  reels,  with  Beatriz  Michelena. 

UNIVERSAL 

"Idle  Wives,"  five  reels. 

"Where  Are  My  Children?"  five  reels. 

"Twenty  Thousand  Leagues  Under  the  Sea,"  ten  reels. 

"God's  Law,"  five  reels. 

"Robinson   Crusoe,"   four  reels. 

"Hell  Morgan's  Girl,"  five  reels. 

VARIETY  FILMS  CORPORATION 

"My  Country  First,"  six  reels. 

"The  Pursuing  Vengeance,"  five  reels. 

"The  Price  of  Her  Soul,"  six  reels,  with  Gladys  Brockwell. 

WARNER  BROTHERS 
"Are  Passions  Inherited?"  five  reels. 

EDWARD  WARREN  PRODUCTIONS 
"Souls  Redeemed,"  with  Sheldon  Lewis  and  Charlotte  Ives. 

WHARTON  BROTHERS,  INC. 
"The  Great  White  Trail,"  with  Doris  Kenyon. 

ELLA  WHEELER  WILCOX  FILMS 

"Meg's  Curse,"  two  reels. 
"Lais  When  Young,"  two  reels. 

"A  Married  Coquette,"  two  reels.  • 
"Angel  or  Demon,"  two  reels. 
"Lord  Speak  Again,"  two  reels. 
"Divorced,"  two  reels. 

WARRENTON  PHOTOPLAYS  FILM  DISTRIBUTING  CO. 

"The  Bird's  Christmas  Carol,"  five  reels. 

WILLIAMSON  BROTHERS 

"The  Submarine  Eye." 


EXHIBITORS  HERALD 


43 


■  'I    ■  -TT 


NEWS  OF  EXHIBITORS  AND  EXCHANGES 


Franklin.  Pa. — Thomas  A.  Kinney  has  purchased  the  inter- 
ot  E.  Bleaklev  in  the  Park  Theatre. 


Glens  Falls.  X.  Y. — Messrs.  Geo.  Bird  and  Fred  Mausset. 
prietors  of  the  Park  Theatre,  are  making  alterations  to  the 
ding  which  will  increase  the  capacity  to  1,500  seats. 


Xew  York,  X.  Y. — \Ym.  J.  Smith  and  Arthur  A.  Colt  have 
ed  the  Prospect  Theatre  at  Xinth  avenue  and  Seventeenth 
et  to  the  Rialto  Pictures  Corporation. 


Xewark.  X.  J. — John  B.  McXally,  manager  of  Newark's 
I  $1,000,000  photoplay  house,  held  the  formal  opening  of 
theatre  September  1. 


Farrell,  Pa. — J.  \\*.  Sweeney  and  E.  M.  Yovanovich,  new 
asees  of  the  Cymric  Theatre,  have  taken  charge.  Mr. 
ovanovich  is  resident  manager.  The  new  proprietors  are 
cperienced  theatre  men.  having  conducted  motion  picture. 
Duses  in  Youngstown,  Canton  and  Hubbard,  Ohio.  David 
dler.  former  manager  of  the  Cymric,  will  join  the  sales  force 
the  Quality  Film  Corporation  of  Pittsburgh. 


CENTRAL  WEST 


Marshall.  Mo. — A.  J.  Keys  has  purchased  Louis  Blosser's 
re  in  the  Auditorium  and  is  now  sole  owner  of  the  theatre. 


Clav  Centre,  Xeb. — Archie  Leopold  has  purchased  the 
eatre  formerly  owned  by  Guy  Kirchner. 


Mankato.  Minn. — The  United  Theatre  Company,  with  head- 
larters  in  Minneapolis,  owning  a  circuit  of  photoplay  houses 
roughout  the  Xorthwest,  has  closed  a  deal  for  the  Palace 
leatre  with  M.  T.  Jones. 


Cadiz.  Ohio. — M.  F.  Walker  has  installed  an  additional 
mplex  projection  machine  in  the  Opera  house,  to  avoid  waits 
tween  films. 


St.  Cloud.  Minn. — Extensive  improvements  are  being  made 
the  Xamec  Theatre  by  the  United  Theatre  Company  of 
lich  Frank  E.  Xamec  is  president.    A  new  pipe  organ  will 
•;o  be  installed. 


Elyria.  Ohio. — The  Elyria  Theatre  here  has  been  destroyed 
fire.    The  loss  is  estimated  at  $30,000. 


Hudson,  Mich. — The  Majestic  motion  picture  theatre,  for- 
:rly  owned  by  Mrs.  G.  O.  Baker,  has  been  sold  to  C.  J. 
ible  of  Morenci. 


Ashland.  Ohio. — David  G.  Brubaker  has  purchased  the 
)lonial  Theatre  on  East  Main  street  from  Frank  Heitz  and 
Hard  Myers. 


Corydon,  la. — S.  B.  Barrett  of  Brainard,  S.  D..  has  pur- 
ased  an  interest  in  the  American  and  Auditorium  Theatres 
d  formed  a  partnership  with  M.  Oamlin  to  operate  them. 


What  Cheer,  la. — Roy  Landers  has  purchased  the  Eureka 
nion  picture  house. 


Estherville,  la. — The  new  Grand  Theatre  has  been  opened 
"e  with  high  class  motion  pictures. 


Bellefontaine.  Ohio. — Daniel  Gutilla  has  opened  the  Rialto 
Theatre  here  after  extensive  improvements. 


Crystal  Lake,  Minn. — Miss  M.  H.  Barney  has  been  granted 
a  license  to  operate  a  motion  picture  machine,  being  the  first 
woman  in  the  state  to  take  out  a  license.  She  is  now  employed 
at  the  Cozv  Theatre. 


Callaway,  Xeb. — The  Star  Theatre,  which  was  recently 
purchased  by  W.  E.  Reeder,  has  been  resold  to  Mrs.  C. 
Ahrendt. 


Grand  Rapids.  Mich. — Grover  C.  Rauck.  who  was  manager 
of  the  Strand  Theatre  when  it  opened  three  years  ago,  has 
returned  to  the  Strand. 


Minneapolis.  Minn. — The  offices  of  the  Fox  Film  Exchange 
in  the  Jewelers'  building  at  Sixth  street  and  First  avenue  are 
being  enlarged. 


Griswold,  la. — H.  L.  Miller  of  the  Majestic  Theatre  has 
engaged  Ray  Willett  to  manage  the  Opera  House  for  him. 
High  class  films  will  be  booked  for  this  photoplay  house. 


Columbus.  Ohio.- — A  slight  fire  in  a  motion  picture  theatre 
on  Mt.  Vernon  avenue,  conducted  by  Obed  Lees,  damaged  the 
house  to  the  extent  of  $300. 


Sleepy  Eye.  Minn. — Jack  O'Brien  of  Pipestone.  Minn.,  has 
closed  a  deal  for  leasing  the  Standard  Opera  House.  Mr. 
O'Brien  formerlv  managed  a  photoplay  house  at  Ledgewood. 
X.  D. 


La  Crosse,  Wis. — The  La  Crosse  Theatre  has  been  opened 
under  the  management  of  F.  L.  Koppelberger.  Artcraft.  Selz- 
nick,  Goldwyn  and  Paramount  pictures  will  be  used. 


Denver,  Colo. — The  Ogden,  Denver's  newest  neighborhood 
theatre,  has  just  been  opened.  The  house  is  located  at  the 
corner  of  Ogden  street  and  Colfax  avenue.  The  management 
of  the  house  is  under  John  Thompson  and  H.  A.  Goodridge. 


Pendleton.  Ore. — The  Echo  library  board  has  purchased 
the  Star  Theatre  from  John  Jordon  and  is  conducting  it  as  a 
motion  picture  house.  Carl  Rhea,  manager,  has  booked  the 
World-Pictures  Bradv-Made. 


Powell.  Wyo. — The  Lyric  Theatre  here,  owned  by  Prof, 
and  Mrs.  Verne  L.  Steck.  is  nearing  completion  and  when 
finished  will  present  one  of  the  finest  theatres  in  Wyoming. 
Motion  pictures  and  vaudeville  will  be  used. 


San  Jose,  Cal. — Elmer  Tcmkins  has  sold  his  interest  in 
the  Opal  Theatre  to  Stark  &:  Hodges,  who  will  continue  the 
business. 


Yorkville.  W.  Va. — Plans  are  being  prepared  by  Architect 
Wilbur  Brown  of  Martins  Ferry  for  a  new  motion  picture 
theatre  here. 


Baltimore.  Md. — It  is  expected  that  plans  will  be  com- 
pleted for  the  erection  of  the  new  Homewood  Theatre  on 
Xorth  avenue  on  the  site  of  the  present  Casino  Theatre  within 
a  few  weeks. 


44 


EXHIBITORS  HERALD 


Washington,  D.  C. — R.  P.  Burrus  has  assumed  the  manage- 
ment of  the  Casino  Theatre  at  Seventh  and  F  streets,  north- 
west. 


GOLDWYN  EXHIBITORS  AID  SHEET 

SHOWS  HOW  TO  ADVERTISE  NEW 

"BABY  MINE"  FILM  PRODUCTION 

In  its  exhibitor  service  sheet,  known  as  "The  Goldwyn 
Exhibitor,"  Goldwyn  Pictures  Corporation  offers  the  following 
classified  aids  for  the  advertising  and  promotion  of  its  second 
production.  "Baby  Mine,"  published  throughout  America  Sep- 
tember 23: 

There  are  three  great  assets  in  possession  of  the  exhibitor 
who  plays  Goldwyn's  production  starring  Madge  Kennedy  in 
"Baby  Mine"  in  his  theatre.    They  are: 

1.  The  fame  of  the  piece  as  a  play — as  Margaret  Mayo's 
most  laughable  farce. 

2.  The  abundance  of  laughs  from  the  beginning  to  the 
end  of  the  picture. 

3.  Babies — by  no  means  the  smallest  of  the  assets. 

At  least  twenty-five  per  cent  of  your  success  in  showman- 
ship depends  upon  how  well  you  exploit  and  advertise  your 
picture.  Some  experts  say  that,  no  matter  how  good  your 
show  or  picture  is,  advertising  is  fifty  per  cent  in  determining 
its  success. 

Now  let  us  suggest  a  number  of  things  you  may  do  in 
exploiting  "Baby  Mine"  so  that  the  people  of  your  town  will 
talk  about  this  Goldwyn  picture  all  week  and  for  weeks  after- 
wards. 

Advertising 

Note  that  the  advertising  cuts  for  this  production  make 
use  of  babies.  Every  woman  and  every  child — and  most  men — 
will  be  challenged  by  these  cuts.  These  advertisements  are  on 
the  shelves  of  all  Goldwyn  branches  to  assist  you  with  attrac- 
tive designs.  Instructions  under  each  cut  show  its  possibilities. 
The  same  drawings  are  also  available  in  photographic  form  in 
all  branches  for  exhibitors  who  wish  to  use  larger  space  and 
have  newspapers  make  their  own  cuts  from  the  same  designs. 

Stunts 

An  exhibitor's  wife  or  daughter  can  arrange  a  crib  like  the 
one  in  the  picture  and  place  it  in  the  lobby  with  huge  dolls. 
An  exhibitor  with  a  larger  lobby  and  an  energetic  wife  or 
woman  assistant  can  arrange  for  a  baby  show  in  a  roped-off 
side  of  his  lobby  for  the  afternoon  of  each  day  the  picture  is 
shown.  Mothers  in  charge  of  their  own  infants  in  the  lobby 
will  attract  every  friend  and  neighbor  to  your  house  for  this 
show  and  the  picture. 

One  or  two  alert  storekeepers  in  each  town,  being  told 
that  in  the  film  "Baby  Mine"  are  shown  most  attractive  baby 
clothes  and  house  gowns  for  mothers,  will  be  willing  to  arrange 
window  displays,  with  attractive  cards  or  small  posters  of  a 
crying  baby  in  the  center  of  the  display,  saying:  "The  baby 
clothes  you  see  in  'Baby  Mine'  are  sold  here." 

Obtain  these  little  cuts  and  have  your  printer  print  a  small 
folder  or  announcement  to  be  sent  out  to  your  entire  mailing 
list.  Give  a  small  and  inexpensive  souvenir  at  one  more 
matinee  to  the  mother  of  the  finest  baby. 

In  your  advertising  you  have  the  chance  to  use  many 
good  lines: 

"The  only  American  farce  ever  played  in  Chinese  in 
China — 120  nights  in  Pekin  and  it  made  the  Chinese  howl  with 
laughter." 

"One  of  the  few  laughs  the  deposed  Czar  of  Russia  ever 
had  was  from  'Baby  Mine' — it  was  presented  at  his  order  and 
for  his  own  delight  in  Petrograd." 

"  'Baby  Mine' — the  farce  that  captured  Paris  and  Berlin 
and  London." 

"The  play  that  promoted  laughter  throughout  the  world — 

'Baby  Mine,'  now  at  the    Theatre  is  a  Goldwyn 

picture." 


SEASON  S  FIRST  GRIDIRON  BATTLE 

AND  ROOSEVELT'S  TALK  TO  WOMEN 

IN  UNIVERSAL  ANIMATED  WEEKLY 

News  events  from  four  corners  of  the  United  States, 
including  New  York,  California,  Chicago  and  Galveston,  Texas, 
figures  among  the  twelve  subjects  that  make  up  the  89th  issue 
of  the  Universal  Animated  Weekly. 

A  good  sense  of  variety  has  been  maintained  in  choosing 
the  material  for  this  film,  which  opens  with  pictures  of  the  first 
football  game  of  the  season  on  the  grounds  of  the  University 


of  California,  and  closes  with  some  characteristic  views  of 
Colonel  Theodore  Roosevelt  making  a  speech  for  woman  suf- 
frage on  the  porch  of  his  home  at  Oyster  Bay. 

There  are  also  interesting  views  of  the  U.  S.  Internment 
Camp  near  Fort  McPherson,  Georgia,  where  German  prisoners 
of  war  are  shown  making  wooden  toys  as  a  means  of  obtaining 
money  for  tobacco  and  other  minor  necessities;  some  alluring 
pictures  of  Texas  mermaids  disporting  themselves  on  the  beach 
of  Galveston;  girl  scouts  taking  lessons  in  farm  work  on  the 
estate  of  Delancey  Nicoll  at  Ossining,  New  York;  scenes 
taken  at  the  last  open  air  dance  for  the  screen  on  Chicago's 
new  municipal  pier,  and  pictures  of  the  building  of  U.  S.  Can- 
tonments at  Camp  Gorden,  where  200  carpenters  erected  a 
two-story  barracks,  140x42  feet  in  size,  in  the  record  time  of 
eight  working  hours. 

But  the  scenes  that  will  probably  arouse  most  interest  are 
these  showing  the  departure  of  the  famous  7th  Regiment  of 
New  York  on  the  first  relay  of  their  journey  to  the  trenches 
of  Northern  France. 


"THE  MASTER  SPY,"  SECRET  SERVICE 

AGENT  STORY,  WITH  NOTED  STARS 

LEADS  UNIVERSAL  LIST  SEPT.  24 

"The  Master  Spy,"  an  episode  in  the  career  of  Yorke 
Norroy,  secret  service  agent,  written  by  George  Bronson 
Howara  and  directed  by  Jack  Wells,  heads  Univexsal's  regular 
schedule  of  films  for  the  week  of  September  24.  Kingsley 
Benedict  and  Mignon  Anderson  are  the  featured  players  of 
this  stirring  Gold  Seal  drama  of  life  on  the  border  of  Russia 
and  Saxonia  during  the  early  days  of  the  war. 

The  Story  in  Brief 

Yorke  Norroy,  played  by  Kingsley  Benedict,  has  securee 
passports  to  himself  and  his  fellow  agent  of  the  U.  S.  State 
Department  after  considerable  difficulty,  and  is  about  to  leav< 
for  home  when  he  is  met  by  John  Gaunt,  the  British  agent 
with  a  request  to  deliver  a  set  of  plans  of  the  Saxonia  fort 
resses  to  Gaunt's  superiors  in  London.  Gaunt  is  in  such  poo- 
health  that  he  mistrusts  his  own  ability  to  make  the  journey 
and  he  tells  Norroy  that  if  the  documents  do  not  reach  thei 
destination  he  will  never  be  able  to  collect  the  two  thousam 
pounds  that  have  been  promised  him,  and  his  family  will  b 
left  penniless.  Norroy  finally  agrees  to  undertake  the  danger 
ous  mission.  The  story  of  the  adventures  that  befall  him  a 
a  result  of  his  generous  impulse  provide  many  blood-stirrin 
scenes  to  a  screen  play  in  which  action  and  vivid  characterize 
tion  are  happily  blended. 

Two  Comedies  and  Weekly 

Eddie  Lyons  and  Lee  Moran  are  featured  in  "Taking  The 
Medicine,"  a  Nestor  comedy  to  be  issued  Tuesday,  Septen 

ber  25. 

"Soapsuds  and  Sirens,"  a  two-reel  L-Ko  comedy,  will  1 
issued  Wednesday,  September  26,  with  Gladys  Varden,  Han 
Lorraine,  Walter  Stephens  and  Bert  Roach  in  the  princip 
parts.  The  91st  issue  of  the  Animated  Weekly  will  be  pu 
lished  on  the  same  date,  containing  pictures  of  the  latest  ai 
most  interesting  news  events. 

Lena  Baskette  is  the  star  of  the  dramatic  feature  schedul' 
for  Thursday,  September  27.  "A  Romany  Rose"  is  the  til 
of  Lena's  vehicle.  A  number  of  prominent  players  appear 
support  of  the  little  dancing  heroine,  including  Claire  M 
Dowell,  Charles  Hill  Mailes,  Fred  Montague  and  Nigel  E;  « 
bruiller.  The  story  has  to  do  with  a  little  gypsy  girl  who 
inherent  genius  as  a  dancer  is  exploited  by  her  father  withe 
regard  for  the  child's  welfare  until  fate  steps  in  and  cha.ng 
the  course  of  events. 

Other  Features  of  Program 

"Marble  Heads,"  a  Joker  comedy  featuring  Gale  Her 
and  William  Franey,  appears  the  same  day. 

Friday,  September  28,  will  be  signalized  by  the  issuance 
an  especially  good  Victor  comedy  entitled  "Your  Boy  al  J 
Mine,"  in  which  Lincoln  Stedman  and  Elwood  Bredel  have  t' 
featured  roles.    The  38th  issue  of  the  Universal  Screen  Ma.-  t 
zine  will  reach  the  screen  the  same  day. 

Helen  Gibson  is  the  star  of  "The  Dynamite  Special,"  ;  J 
Bison  railroad  drama  which  will  be  issued  Saturday,  S-  , 
tember  29.  William  Franey  will  be  seen  on  the  same  day! 
a  Joker  comedy  known  as  "The  Fountain  of  Trouble."  1:  ! 
20th  issue  of  Universal  Current  Events  will  complete  e  - 
week's  program. 


EXHIBITORS  HERALD 


45 


WORLD  FILMS  PROVE  STAGE  PLAYS  ADAPTED 

TO  SCREEN  ARE  BEST,  DECLARES  W.  A.  BRADY 


Productions  Which  Are  Seen  in  Speaking  Theaters  Have  Drawing 
Power  as  Pictures,  Says  Director-General;  Popularity 
With  Masses  Also  Cited  as  Aid  to  Exhibitor 

"Without  the  faintest  intention  of  pre- 
:ipitating  a  controversy,"  said  William  A. 
Brady,  director  general  of  World-Pic- 
tures Brady-Made,  "I  remain  unshaken 
n  my  belief  that  the  most  successful  and 
?nduring  motion  pictures  are  those  which 
each  the  screen  by  way  of  the  speaking 
heatre.  I  observe  that  a  previous  decla- 
ration along  these  lines  has  brought  out 
in  expression  of  opinion  very  much  to 
he  contrary,  supported  by  the  names 
if  a  number  of  motion  pictures  which 
>we  nothing  to  the  oral  stage. 

"To  begin  with,  some  of  the  plays 
luoted  in  the  list  to  which  I  refer  were 
lever  conspicuously  successful,  and  not 
>ne  of  them  ever  had  the  vogue  of,  let 
'is  say,  'The  Birth  of  a  Nation,'  which 
ame  to  the  screen  from  the  theatre,  and 
o  the  theatre  from  a  printed  novel. 


'Forget-Me-Not,'  'Bought  and  Paid  For,' 
and  a  few  others. 

"Without  singling  out  any  one  or  more 
of  these  plays,  but  bunching  the  whole 
lot,  I  can  defy  anyone  to  name  a  similar 
number  of  dramas  written  exclusively  for 
the  screen  and  produced  by  any  one 
management,  registering  anything  like 
the  drawing  power  of  this  collection. 

"It  seems  to  me  to  be  a  perfectly  plain, 
obvious  proposition  that  if  you  go  before 
the  public  with  a  picture  version  of  a 
play  that  has  already  been  seen  and  liked 
by  a  great  number  of  people,  you  have 
got  your  patronage  started  before  the 
doors  are  opened.  If  this  is  not  the  fact, 
then  there  is  absolutely  nothing  in  pub- 
licity and  advertising,  no  use  in  building 
up  the  confidence  of  the  people  in  the 
article  you  are  about  to  offer. 


Lists  World  Pictures 

"Then  let  us  glance  for  a  moment  at 
he  record  of  World  Pictures  taken  from 
he  stage  and  which  were  very  success- 
ul.  These  include  'After  Dark,'  'Alias 
immy  Valentine,'  'As  In  a  Looking 
ilass,'  'As  Ye  Sow,'  'The  Ballet  Girl,' 
The  Boss,'  'The  Builder  of  Bridges,'  'A 
iutterfly  on  the  Wheel,'  'The  City,'  'Col. 
Tarter  of  Cartersville,'  'The  Cotton 
\ing,'  'The  Cub,'  'The  Dollar  Mark,' 
The  Face  in  the  Moonlight,'  'The  Family 
"upboard,'  'A  Gentleman  From  Missis- 
ippi,'  'The  Man  of  the  Hour,'  'The  Man 
Vho  Found  Himself,'  'Mother,'  'Mrs. 
Viggs  of  the  Cabbage  Patch,'  'Old 
)utch,'  'Over  Night,'  'The  Pit,'  'The 
'ack,'  'The  Social  Highwayman,'  'Blue 
irass,'  'The  Master  of  the  House,'  'La 
'ie  De  Boheme,'  'Husband  and  Wife,' 


Value  Is  Increased 

"I  will  go  further  and  say  that  wjien 
your  photoplay  is  made  from  a  success- 
ful stage  drama,  which  in  due  course  was 
dramatized  from  an  immensely  circulated 
novel,  the  value  is  increased  immeasur- 
ably. This  is  the  situation  with  our 
forthcoming  picture,  'The  Burglar,'  star- 
ring Carlyle  Blackwell  and  featuring 
Madge  Evans  and  Evelyn  Greeley. 

"As  previously  stated,  our  photodrama 
was  produced  from  the  stage  play  of  the 
same  name  by  Augustus  Thomas,  which 
in  its  time  was  seen  and  applauded  by 
pretty  much  all  the  theatre  patrons  of 
the  entire  country.  Mr.  Thomas  wrote 
his  drama  closely  following  Mrs.  Frances 
Hodgson  Burnett's  story,  'Editha's  Bur- 
glar,' which  was  read  all  over  the  world, 
having  been  translated  into  no  less  than 
six  languages." 


with  their  demands.  As  I  have  said  so 
many  times  since  I  returned  to  the 
United  States,  the  Russian  playgoer  in- 
sists on  two  things:  he  must  have  a  story 
that  is  based  on  a  foundation  of  realism 
and  truth',  and  he  demands  that  the  play- 
ers be  artists.  f  If  I  may  say  so,  these 
essentials  are  often  lacking  in  the  best 
of  American  productions.  Here  the  the- 
ater-going public  is  a  composite  of  so 
many  different  elements  that  a  picture 
play  generally  has  an  appeal  to  one  ele- 
ment or  another." 

Compares  Star  Systems 

Mr.  Kaplan  compares  the  system  by 
which  the  stars  of  the  screen  are  devel- 
oped in  America  and  in  Russia  to  em- 
phasize his  point  that  the  failure  of  films 
made  here  is  due  to  some  extent  to  the 
American  policy  of  accepting  stars  who 
have  not  justified  their  position  either  by 
experience  or  ability.  He  refers  to  the 
stars  of  the  Russian  Art  Film  repertory 
— Mozukin,  Lesienko,  Fetner,  Zovska, 
Karabanova,  Nelska,  Colodna  and  Mile. 
Caralli — as  examples  of  stars  who  have 
achieved  their  position  by  virtue  of  long 
experience  and  development  of  special 
talents. 

"But  the  main  point  of  my  prediction 
that  America  will  find  a  profitable  field 
for  its  film  output  in  Russia,"  he  adds, 
"is  the  announcement  that  has  just  come 
to  me  regarding  the  abolition  of  strict 
government  regulation  of  the  stage.  My 
studio  manager  tells  me  that  the  artistic 
management  of  the  imperial  theaters  is 
to  be  autonomous.  This  means  that  a 
large  number  of  theaters  will  have  a 
wider  range  of  selection  of  attractions 
than  formerly.  American  producers 
have  found  that  even  if  they  had  a  fea- 
ture that  found  favor  in  Russia  they  soon 
exhausted  the  available  theaters  for 
presentation.  This,  I  believe,  will  be 
changed  under  the  new  regime.  The 
greater  the  opportunity  given,  the  greater 
will  be  the  possibilities  of  successful  ex- 
port of  the  screen  productions  of  the 
United  States  to  Russia." 


4EW  MARKET  FOR  U.  S.  IN  RUSSIA, 

SAYS  N.  S.  KAPLAN  OF  ART  FILM  CORP. 

)pening  of  New  Trade  Should  Eventually  Prove  Profitable  If  Right 
Kind  of  Material  With  Stars  Is  Offered,  He  Declares 


N.  S.  Kaplan,  president  of  the  Russian 
rt  Film  Corporation  and  representative 
t  the  Moscow  Art  Theater  in  this  coun- 
y,  announces  that  he  has  received  news 
spatches  from  his.  studios  in  Russia 
hich  indicate  the  opening  of  a  new 
arket  for  American  film  productions, 
ie  that  eventually  he  believes  will  prove 
>  be  very  profitable.  On  the  eve  of 
•ie  revolution  in  Russia,  Mr.  Kaplan 
ft  Moscow  with  more  than  fifty  nega- 
tes of  the  Art  Theater  productions  for 
suance    to   the    trade    in    the  United 


A 


States.  From  Moscow  last  week  he  re- 
ceived details  of  one  very  tangible  result 
for  good  already  made  possible  by  the 
revolution.  The  democratization  of  the 
Russian  stage  and  screen,  he  declares,  is 
assured  under  the  new  regime.  This 
means,  says  Mr.  Kaplan,  that  not  only 
will  the  wealth  of  Russian  artistic  pro- 
ductions be  available  for  the  entire 
world,  but  that  the  obstacles  hitherto 
placed  in  the  way  of  the  revelation  of 
foreign  achievement  will  be  eliminated. 

Field  for  U.  S.  Producers 

"I  do  not  overlook  the  difficulties  in 
the  way  of  final  success,"  says  Mr.  Kap- 
lan, "when  I  say  that  Russia  will  prove 
a  very  profitable  field  for  American  mo- 
tion picture  producers.  American  films 
have  been  shown  in  Russia,  but  usually 
with  slight  success.  This  lack  of  appre- 
ciation of  your  productions  may  be 
traced  to  two  causes.  One  the  revolu- 
tion has  just  eliminated.  The  other  is 
up  to  the  American  producer. 

"Close  study  of  Russian  audiences  is 
required  unless  the  producer  is  familiar 


"POLLY  OF  THE  CIRCUS" 

FILM  BREAKS  RECORDS 
IN  N.  Y.  STRAND  THEATER 


While  Harold  Edel,  managing  direc- 
tor, and  Mitchell  H.  Mark,  principal 
owner  of  the  Strand  Theater,  New  York, 
looked  for  big  business  at  the  opening 
of  Goldwyn's  first  film,  "Polly  of  the 
Circus,"  they  were  not  quite  prepared 
for  what  happened  when  "Polly"  did  ar- 
rive at  their  playhouse,  it  is  stated. 

"Polly  of  the  Circus"  broke  all  recent 
Strand  attendance  records  and  kept  the 
theater  packed  inside  and  with  a  lobby 
filled  to  overflowing  throughout  its  first 
day  at  the  .greatest  of  the  metropolitan 
picture  theaters. 


A.  E.  A.  HEADQUARTERS 

IN  NEW  YORK  MOVED 


Finding  the  original  headquarters  on 
the  eleventh  floor  of  the  Times  Building, 
New  York,  inadequate,  the  American 
Exhibitors  Association  has  moved  its 
offices  to  the  twentieth  floor  of  the  same 
building.  The  hew  offices  are  better 
suited  to  the  growing  business  of  the 
association  and  exhibitors.  All  exhib- 
itors are  cordially  invited  to  make  the 
A.  E.  A.  rooms  their  headquarters  while 
in  New  York. 


46 


EXHIBITORS  HERALD 


"HIS  ROBE  OF  HONOR"  IS  FIRST  WALTHALL 

DRAMA  AS  INDEPENDENT  FILM  PRODUCER 

Play  Is  Denunciation  of  Back-Room  Politics  of  Powerful  Political 
Ring  Interspersed  With  Love  Tale  of  Judge 
and  Society  Girl 


Having  established  himself  as  iOne  of 
the  foremost  delineators  of  dramatic 
types  on  the  screen,  and  having  ap- 
peared in  the  stellar  role  of  many  of 
the  greatest  achievements  of  the  photo- 
play art,  Henry  B.  Walthall  now  is  ready 
to  produce  his  first  independent  picture 
for  Paralta,  to  be  published  through 
Triangle. 

Mr.  Walthall  now  is  in  Los  Angeles, 
Cal.,  arranging  for  the  filming  of  his' 
first  production,  under  the  new  arrange- 
ment, which  will  be  a  picturization  of 
E.  S.  and  J.  F.  Dorrance's  romantic- 
story,  "His  Robe  of  Honor,"  a  strong, 
virile  drama  of  love  and  politics  in  a 
great  city,  featuring  a  leopard-like  judge 
who  changes  his  spots  under  the  influ- 
ence of  a  girl  of  high  society.  The  de- 
cision to  present  this  story  as  the  in- 
itial production  of  Mr.  Walthall's  new 
organization  comes  after  much  delibera- 
tion. 


For  many'  weeks  Mr.  Walthall  has 
been  engaged  in  reading  manuscripts 
written  by  many  of  the  foremost  writers 
of  the  day,  a  number  of  which  have 
been  purchased  for  future  presentation. 
The  final  decision  was  made  to  present 
"His  Robe  of  Honor"  as  the  initial  pro- 
duction, not  only  on  account  of  the  great 
popularity  of  the  book,  which  ran  into 
several  editions,  but  owing  to  its  apt- 
ness to  be  portrayed  by  the  type  in 
which  Mr.  Walthall  has  achieved  his 
greatest  triumphs. 

"His  Robe  of  Honor"  is  a  bold,  clever 
denunciation  of  graft-permeated,  back- 
room politics  setting  forth  in  telling 
manner  the  inner  workings  of  a  powerful 
political  ring  seldom  exposed  to  the 
view  of  the  average  voter,  which  prom- 
ises to  give  Mr.  Walthall  exceptional 
opportunities  to  run  the  entire  gamut  of 
emotion. 


BLUEBIRD  PROGRAM  WITH  NOTED  STARS 

COMPLETED  TO  MIDDLE  OF  NOVEMBER 


Mae  Murray  in  "Princess  Virtue,"  Nov.  5,  and  Carmel  Meyers  in 
"The  Dynast"  Nov.  12  Are  Additions  to  Big  List 
of  Features  on  Schedule 


Bluebird's  program  arrangements  are 
completed  until  the  middle  of  November, 
by  which  time  the  six  stars  who  are  to 
provide  attractions  during  the  coming 
year  will  all  be  introduced  to  the  series. 
In  the  list  of  featured  players,  Mae  Mur- 
ray, appearing  in  "The  Princess  Virtue," 
Nov.  5,  and  Carmel  Myers,  who  will 
present  "The  Dynast,"  Nov.  12,  are  addi- 
tions to  the  list  of  players  who  have 
become  established  Bluebirders — Dor- 
othy Phillips,  Violet  Mesereau,  Ruth  Clif- 
ford and  Franklyn  Farnutn. 

"Anything  Once"  is  the  Franklyn  Far- 
num  feature  that  has  been  previously  re- 
ferred to  as  "The  Maverick."  It  is  now 
permanently  titled  "Anything  Once"  and 
will  be  issued  Oct.  8  as  Mr.  Farnum's 
first  lone-star  offering.  Claire  Du  Brey 
will  succeed  Brownie  Vernon  in  the  posi- 
tion of  Mr.  Farnum's  leading  lady,  other 
members  of  the  supporting  company  in- 
cluding Lon  Chaney,  Sam  De  Grasse,  D. 
C.  Appling  and  Marjory  Lawrence. 

Dorothy  Phillips  will  make  her  regu- 
lar monthly  appearance  Oct.  17  in  "Bond- 
age." Oct.  22  Ruth  Clifford. will  appear 
in  "The  Desire  of  the  Moth,"  a  Rupert 


Julian  production,  in  which  Mr.  Julian 
will  appear,  with  Monroe  Salisbury,  Miss 
Clifford's  new  leading  man. 

John  C.  Brownell's  screen  version  of 
"The  Girl  by  the  Roadside,"  made  from 
Varick  Vanardy's  novel  of  the  same  title, 
will  bring  Violet  Mesereau  back  to  Blue- 
birds Oct.  29,  with  Theodore  Marston 
her  director. 

"The  Princess  Virtue,"  introducing 
Mae  Murray  as  a  Bluebird  star  Nov.  5, 
was  created  by  Robert  Leonard  from 
Louise  Winter's  novel  of  the  same  title. 
Her  supporting  company  will  have 
Wheeler  Oakman  as  leading  man,  with 
Paul  Nicholson  the  Heavy. 

Carmel  Myers,  another  star  new  to  the 
Bluebird  program,  will  make  her  first 
appearance  in  the  series  Nov.  11,  playing 
in  "The  Dynast."  Miss  Myers  is  being 
prepared  for  her  advent  among  Blue- 
birds through  her  featured  appearances 
in  "Sirens  of  the  Sea,"  lately  introduced 
to  State  rights  buyers  at  the  Broadway 
Theatre,  New  York.  Kenneth  Harlan 
will  be  her  leading  man  and  Charles  Hill 
Mailes  will  be  prominent  in  her  support. 


HISTORICAL  ACCURACY  IN  SETS  AND  COSTUMES 

OBSERVED  IN  ANNETTE  KELLERMANN  PLAY 


The  William  Fox  Company  is  making 
"Queen  of  the  Sea,"  Annette  Keller- 
mann's  new  sub-sea  spectacle,  at  Bar 
Harbor,  Maine. 

To  obtain  accuracy  in  the  settings  of 
costumes  for  "Queen  of  the  Sea,"  weeks 
were  spent  in  research  in  the  Congres- 
sional Library  at  Washington.  It  was 
necessary  to  look  up  plates  and  descrip- 
tions of  the  time  of  Alaric  the  Bold, 


Clovis,  Hermann,  Marius,  Sardanopolis 
and  others  of  the  Tenth  Century. 

Even  Grecian  mythology  was  invaded 
and  every  article  for  the  picture  was 
made  historically  correct.  The  rocks  at 
Bar  Harbor  had  to  have  barnacles  put 
where  no  barnacle  had  ever  appeared  be- 
for.  Sea  shells  were  manufactured.  Reefs 
had  to  be  trimmed  with  animal  life  of 
the  period  in  which  the  film  is  cast. 


PARALTA  TO  STAR 
RHEA  MITCHELL  IN 
EIGHT  PHOTOPLAYS 


The  recent  visit  of  Carl  Anderson, 
president  of  Paralta  Plays,  Inc.,  to  the 
Paralta  studios,  at  Hollywood,  Cal.,  re- 
sulted in  the  conclusion  of  negotiations 
between  Rhea  Mitchell  and  the  com- 
pany in  reference  to  her  appearance  as 
a  star  under  the  Paralta  banner. 

Contracts  were  duly  signed  and  Miss 
Mitchell  will  very  shortly  make  her  de- 
but as  an  independent  star  at  the  head 
of  her  own  company  in  a  modern  mo- 
rality play  by  Hayden  Talbot.  Miss 
Mitchell's    eight    productions    will  be 


RHEA  MITCHELL 

published  by  Paralta  through  the  Tr 
angle  Distributing  Corporation. 

Miss  Mitchell  and  her  company  w: 
be  accorded  the  same  accommodatioi 
at  the  Paralta  studios  in  Hollywood  th 
are  enjoyed  by  Bessie  Barriscale, 
Warren  Kerrigan  and  the  Henry 
Walthall  organizations.  Miss  Mitch' 
and  company  will  have  the  benefit  of  t' 
same  general  staff  headed  by  Robe 
Brunton,  production  manager,  R.  Holm 
Paul,  art  director,  and  Robert  T.  Kai 
vice-president  of  Paralta,  as  general 
pervising  manager. 


EXHIBITORS  HERALD 


47 


SDNA  GOODRICH  AND  MARY  MILES  MINTER 

IN  OCT.  FILMS  ON  MUTUAL  TWO-A-WEEK  PLAN 


iecond  Month  Under  New  Policy  Announced  by  Freuler  Brings  Noted 
Players  to  Screen;  Many  Big  Forthcoming  Plays 
Are  Named 


The  Mutual  Film  Corporation  opens 
:s  second  month  under  its  policy  of  two 
eature  productions  a  week  on  October 
.  when  it  will  issue  "Queen  X."  starring 
'.dna  Goodrich,  and  "Her  Country's 
all,"  the  second  of  the  new  series  of 
lary  Miles  Minter  pictures. 
The  schedules  under  which  Mutual 
larkets  eight  five-reel  features  a  month 
egan  September  3,  and  the  productions 
om  the  various  studios  which  contrib- 
ute to  Mutual's  list  have  stood  up  to  the 
tandards  outlined  by  President  John 
.  Freuler  when  he  announced  his  policy 
f  "big  stars  only." 

Many  Stars  at  Work 

With  five  stars  at  work  at  the  studios 
i  the  American  Film  Company,  Inc.,  at 
anta  Barbara,  four  busy  at  the  Eastern 
udios,  and  Miss  Anita  King  engaged 
y  Horkheimer  for  a  series  of  Mutual 
■atures,  production  is  going  ahead  rap- 
lly.  Miss  King  makes  her  debut  on 
ie  Mutual  schedule  October  8  in  "The 
irl  Angle." 

Frohman  stage  successes  in  motion 
ctures  are  being  made  at  the  Empire 
11  Star  studios  at  Glendale,  L.  I.,  with 
iss  Julia  Sanderson.  Miss  Ann  Mur- 
)ck  and  Miss  Olive  Tell  in  the  leading 
>les.  Miss  Sanderson's  first  picture. 
The  "Runaway,"  an  adaptation  of  the 
age  success,  is  issued  September  24. 
iss  Murdock's  second  picture  will  be 


"The  Beautiful  Adventure,"  an  adapta- 
tion, too,  of  the  dramatic  production, 
and  Miss  Tell's  first  picture  will  be  "The 
Unforeseen,"  now  in  the  course  of  pro- 
duction. 

Miss  Edna  Goodrich  has  completed 
"Queen  X"  for  October  1,  and  has  nearly 
finished  "A  Daughter  of  Maryland,"  un- 
der the  direction  of  Albert  Capellani. 
"American  Maid"  will  follow,  with  Miss 
Goodrich  in  the  leading  role. 

Coming  Films  Named 

Gail  Kane  is  scheduled  for  October  8 
in  "Southern  Pride,"  directed  by  Henry 
King.  Miss  Kane  is  now  working  on 
"Wit,"  a  five-reel  drama.  Juliette  Day's 
second  picture,  under  the  contract  for 
which  she  left  the  stage,  is  "Betty  and 
the  Buccaneers,"  a  five-reel  comedy- 
drama,  scheduled  for  October  15.  Miss 
Day's  third  picture  will  be  "The  Calen- 
dar Girl." 

William  Russell's  next  picture  will  be 
"The  Sea  Master,"  on  the  schedule  for 
October  22.  "The  Sea  Master"  follows 
"Sands  of  Sacrifice."  "Lucky  Jim"  will 
be  Mr.  Russell's  next.  Miss  Margarita 
Fischer  began  work  early  in  September 
at  the  American  studios  on  the  first  of 
her  American-Mutual  productions.  The 
title  of  the  picture  has  not  been  selected. 
Miss  Minter  has  completed  "Her  Coun- 
try's Call"  and  is  at  work  on  "Peggy 
Leads  the  Way." 


ANADIAN  RIGHTS  TO  "THE  WARRIOR"  SOLD 

BY  GENERAL  ENTERPRISES  TO  GLOBE  FILMS 


otable  Feature  Starring  Giant  Maciste  to  Be  Distributed  to  Do- 
minion Exhibitors  By  New  Concern  With  Headquarters 
in  Toronto;  Has  Western  Branches 



Messrs.  Sawyer  and  Lubin,  of  General 
iterprises,  Inc.,  of  New  York,  an- 
■unced  this  week  the  sale  of  the  Cana- 
in  rights  to  the  film  spectacle,  "The 
arrior."  The  purchaser  is  Globe 
lms,  Ltd.,  with  headquarters  in  To- 
nto  and  branch  offices  in  all  the  im- 
lrtant  Canadian  cities.  The  sum  re- 
rted  to  have  changed  hands  is  un- 
ually  large,  even  for  a  picture  of  the 
is?nitude  of  "The  Warrior."  The  com- 
Iny,  which  by  the  deal  acquires  the 

nadian  rights  to  ■  the  spectacle  star- 
ig  Maciste,  the  giant  Italian  actor  and 
Idier,  is  a  new  one:  An  imposing 
"ay  of  prominent  exchange  men  and 

ancial  leaders  form  the  official  body  of 

obe  Films,  Ltd.,  and  the  new  firm  bids 

r  to  become  the  strongest  purchaser  of 
-    "ritorial  rights  in  the  dominion. 

\rthur  Cohen,  well  known  exhibitor 
'  :d  owner  of  several  Toronto  theaters. 

s  been   elected   president,   and  EUy 

irks,   treasurer.     Phil    Kaufman,  for 

my  years  general  manager  of  the  Fa- 


mous Players  Film  Co.,  of  Canada,  will 
act  in  the  capacity  of  vice-president  of 
the  concern,  while  Harry  Kauffman,  for- 
mer sales  manager  of  the  Famous  Play- 
ers Film  Company,  will  occupy  the  of- 
fice of  general  sales  manager  for  Globe 
Films,  Ltd.  M.  R.  Lubin  will  act  as 
secretary,  and  assistant  to  Phil  Kauff- 
man. 

Bert  Lubin  has  been  appointed  man- 
ager of  the  Western  Canadian  territory. 
The  company  will  control  Western  Can- 
ada from  its  office  at  Calgary  and 
branches  are  being  opened  in  Montreal, 
St.  John,  Winnipeg  and  Vancouver.  In 
addition  to  "The  Warrior,"  the  rights 
to  "Redemption,"  starring  Evelyn  Thaw, 
the  Billy  West  comedies  and  a  reissue 
of  "Trre  Spoilers"  have  been  acquired  by 
Globe  Films,  Ltd.  A  deal  now  is  pend- 
ing by  which  the  new  company  will  be- 
come owners  of  Canadian  rights  of  a 
great  patriotic  film  spectacle  featuring 
an  international  star. 


HENRY  HULL  STAGE 
STAR,  IS  DOUBLE 
OF  NOTED  KERENSKY 


Plays  Big  Character  Part  in  New 
World  Film  "  Rasputin  the 
Black  Monk" 


Henry  Hull,  the  young  actor  who  pla3-s 
the  role  of  Kerensky  in  "Rasputin,  the 
Black  Monk,"  is  said  to  bear  a  close  re- 
semblance to  the  Russian  statesman. 

When    William   A.   Brady,  Director- 


t 


HENRY  HULL  AS  KERENSKY  IN  "RASPU- 
TIN. THE  BLACK  MONK" 
(World- Brady  Made) 

general  of  World-Pictures  Brady-Made, 
was  seeking  an  actor  to  enact  the  lead- 
ing masculine  role  in  "The  Man  Who 
Came  Back,"  then  about  to  be  produced, 
at  the  Playhouse,  he  found  he  had  as- 
signed himself  to  no  easy  task.  To  fill 
the  role  properly  the  actor  must  be  not 
only  the  possessor  of  real  dramatic 
power,  but  manifestly  youthful — two 
qualities  which  rarely  go  together. 

In  young  Henry  Hull  he  finally  dis- 
covered the  material  he  sought,  and  on 
the  opening  night  a  brilliant  young  lead- 
ing man  was  added  to  the  list  of  Broad- 
way players. 

It  was  Mr.  Brady  who  detected  the 
likeness  between  Mr.  Hull  and  the  pho- 
tographs of  Kerensky,  and  Hull  was 
given  the  role  in  the  new  World  film. 


48 


EXHIBITORS  HERALD 


COMMON  SENSE 


All  demand 


ECONOMY 


DeBerri  jjjBfl^  Screens 

35  cents  per  square  foot.      Best  by  test. 
CUSTOMERS  922  W.  Monroe  Si..  Chicago,  111.  COMPETITION 


GET    IN    TOUCH    WITH    US  FOR 

DEVELOPING  AND  PRINTING 

Studio  for  Rent      Raw  Stock  for  Sale 
ZENITH  MOTION  PICTURE  CO.,  1737  N.  Campell  Ave.,  Chicago,  111. 

OTTO  A.  BRINNER,  Pres.  Telephones:  Humboldt  686-2298 


TOM  PHILLIPS 

The  Longest  in  the  Business 
Maker  of  Advertising  Films  and  Slides 

5728  S.  State  St.  CHICAGO 


FOR  SALE  TO  FIRST  BUYER 

50  Shares  Mutual  Film,  Pfd. 

par  $100  @  $19.25  per  share 

J.  B.  SARDY,  131  So.  La  Salle  St.,  Chicago 


Our  Fighting  Men 
Need  Smokes! 


25c 


Sends  a  big  pack- 
age of  tobacco 


$1 


Keeps  a  soldier 
happy  for  a  month 


Help  us  to  send  little  packages  of 
happiness  to  our  "Sammies"  in  the 
trenches  and  our  "Jackies"  with  the 
fleet.  They  are  risking  their  lives 
tor  our  sakes.  Do  what  you  can  to 
make  them  comfortable — they  crave 
and  need  tobacco.  Every  cent  con- 
tributed goes  for  tobacco. 

"OurBoysinFranceTobacco 

19  West  44th  Street  TJ  J  J  >  Endorsed  by  War  and 

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|  No  Competition  f 

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competitor  around  the  corner.    You  can  gain  a  big 

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^  most  talked  of  in  your  town.    You  won't  know  what 

^  competition  means  if  you  put  — 

1  MURAL   PAINTINGS  1 

—  on  your  walls.  — 

3  You   can    get   MURAL    PAINTINGS,    designed  and 

3  executed  especially  for  your  theatre,  at  a  price  you 

—  can  afford  to  pay,  15c  per  sqnare  foot  and  up.  Write 

—  for  descriptive  literature. 


SWIFT  STUDIOS 


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GOLD  KING 
SCREEN 

TEN  DAYS  FREE  TRIAL 

Try  before  you  buy.    50  cents  per  square  foot 
including  frame 
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When  you  build  or  remodel 
your  theatre  or  studio 

expert  specialized  service  and  advice 
are  the  best  and  cheapest  in  the  end. 

WILLIAM  T.  BRAUN 

ARCHITECT 

189  West  Madison  Street 
CHICAGO 

has  been  actively  engaged  in  all  branches  of  the 
film  industry  and  therefore  knows  the  many 
details  which  make  for  success. 


Coburn  Organs 

Perfect  tonal  results  signify 
every  instrument  we  make 


COBURN  ORGAN  COMPANY 

Builders  of  Quality  Organs 
220  N.  WASHTENAW  AVE.  CHICAGO,  ILL. 


V 


OCTOBER  6,  1917 


No.  15 


ANNOUNCEMENT! 

PARALTA  PLAYS  WILL  NOT  BE  DISTRIBUTED 
BY  TRIANGLE  DISTRIBUTING  CORPORATION 

THE  contract  between  Paralta  Plays,  Inc.,  and  Triangle  Distributing  Corpora- 
tion, entered  into  on  the  30th  of  June  last,  under  which  Triangle  became 
distributor  for  Paralta,  has  been  abrogated  by  mutual  consent.  Triangle 
has  distributed  no  Paralta  Play  and  none  will  be  distributed  by  it. 

In  the  above  mentioned  agreement  it  was  provided  that  should  Mr.  Stephen 
A.  Lynch  sell  his  interest  in  the  Triangle  Distributing  Corporation  the  contract 
with  Paralta  should  terminate. 

Mr.  Lynch  notified  Mr.  Carl  Anderson,  president  of  Paralta  Plays,  Inc.,  on 
September  10,  that  he  was  about  to  dispose  of  his  interest  in  the  Triangle  Distrib- 
uting Corporation.  All  contractual  relations  between  the  two  companies  were 
then  annulled  by  consent  of  both  parties. 

-a- 


THIS  situation  has  no  effect  on  the  activities  of  the  Paralta  organization.  Ex- 
hibitors may  secure  Paralta  Plays  under  the  Paralta  Plan  exactly  in 
the  manner  previously  advertised.  Since  Paralta  Plays.,  Inc.,  was  or- 
ganized in  March  last,  considerable  has  been  said  about  the  advantages  of  the 
Paralta  Plan.  More  than  ONE  MILLION  DOLLARS  has  been  invested  in  the 
various  departments  of  the  Paralta  organization  and  it  now  has  six  big  star  feature 
pictures  with  which  to  demonstrate  the  value  of  its  original  idea — "A  MAN'S 
MAN,"  "MADAM  WHO,"  "ROSE  'O  PARADISE,"  "TURN  OF  A  CARD," 
"ALIMONY"  and  "THE  GOLDEN  THREAD." 

A  trade  review  projection  of  "A  Man's  Man"  was  recently  made.  The  criti- 
cisms were  all  remarkably  enthusiastic  in  praise  of  every  detail.    This  is 

the  first  Paralta  production  shown  to  trade  press  critics.  The  officers  of  Paralta,  and 
conservative,  experienced  motion  picture  men,  who  have  seen  the  other  Paralta  Plays, 
speak  of  them  in  the  highest  terms  both  artistically  and  as  box  office  attractions. 

 B 


ijARALTA  now  has  five  companies  engaged  in  work  on  productions  at 
\~  the  Paralta  studios  in  Hollywood,  Cal.,  and  in  sixty  days  will  have 
=  five  more  star  feature  attractions  ready  for  distribution. 

=  Every  Exhibitor  owes  it  to  himself  to  wait  and  see  all  these  Paralta  pictures 

Sj=  before  booking  his  time  solidly  for  the  season.    Do  not  lock  your  doors  against 

such  obviously  big  money-drawing  propositions  as  these  great  photo- 
plays by  entirely  filling  your  time. 

=  Paralta's  plans  are  completed  and  work  is  now  in  progress  on  an  output  of 

=  fifty-two  big  star  feature  attractions  to  be  completed  before  the  first  anni- 

=  versary  of  the  organization  of  its  studios,  June  4,  1918. 

H  Read  The  Paralta  Plan  Book.    It  Is  Sent  Only 

On  Application.    A  Postal  Card  Will  Bring  It 

|    PARALTA  PLAYS,  Inc 

No.  729  SEVENTH  AVENUE 
1  NEW  YORK  CITY 


Biiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 


EXHIBITORS  HERALD 


3 


THE  REP  .  ICE"  carries  the  punch — the  big  idea — 
he  distinguishable  feature  that  makes  it  great  and 

11  profitable.  It  is  the  idea  that  all  Exhibitors  clamor 
lor  and  rarely  get. 

A  terrific  punch  at  the  end  of 
each  episode  to  compel  attend- 
ance at  the  following  episode. 

In  "THE  REP  ACE"  zee  guarantee  you  16  terrific 
episode-ending  suspense  punches,  such  as  make  the 
public  so  excited,  anxious  and  eager  they  can  hardly 
wait  for  the  following  installment.  Book  through 
your  nearest  Universal  Exchange,  or  UNIVERSAL 
FILM  MANUFACTURING  CO..  Carl  Laemmle, 
President.  "The  Largest  Film  Manufacturing  Con- 
cern in  the  Unk-ersc."    1600  Broadway.  New  York. 


SAMUEL  S.  H 
AMERICAN  F 


MARY  MILES  MINTED 
HER COUNTRY SCAL 


Other  Minter 
Features  Now 
Available  at 

Mutual  Exchanges 

"Charity  Castle" 

"Melissa  of  the  Hills" 

"Periwinkle" 

"Annie-for-Spite" 

"Environment" 

"The  Gentle  Intruder" 

"The  Innocence  of  Lizette" 

"A  Dream  or  Two  Ago" 

"Faith" 

"Dulcie's  Adventure" 
"Youth's  Endearing 
Charm" 


—An  unusually  timely 

photoplay  bubbling  over  with 
patriotism.  In  five  acts.  By  Charles 
T.  Dazey .  Directed  by  Lloyd  Ingraham.  Re- 
leased the  week  of  October  1st.  For  big 
box-office  receipts  arrange  now  to  play  the 
entire  Minter  Series  o!  American  Pictures. 

Reservations  can  be  made  at  any  Mutual  Exchange. 


Produced  by 

AMERICAN  FILM  COMPANY,  INC. 

SAIICEX  S  HUTCMNSOH.  Presidtot 
Distributed  by 

MUTUAL  FILM  CORPORATION 

JOHN  8.  FREULET..  PrtctfcM 


HELEN  HOLMEf 


in 


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6 


EXHIBITORS  HERALD 


THE  WARRIOR 


'A  Wonderful 
Production,  i 
War  Deliqhted." 

BAHRYMORC 


"Splendid  Pic- 
ture And  No 
Fake-  About 

DAM  FDOHMM 


Four  Weeks  Capacity  business  At  CRITERION 
THEATRE,  NEW  YORK,  Not  A  Battle  Picture,  But  A 
Drama  Running  Over  With  Laughter,  Thrills,  Cheers 
And  heart-Throb*.  The  NYTimes  Says : 

mM£  OUT-FAIRBAMKS  FAIRBANKS  " 

STATE 

RIGHTS 


Write,  phone  or  wire 

General  Enterpriser  inc. 


"Great  Show:  MaciVtp  | 
If  More  Wonderful 
Than  In  Cabins." 

DAVID  WAR  FIELD  ■ 


HERBERT  LUBIKI 


ARTHUR  H.5AWYER 


1600  BROADWAY,  N.Y    Telephone  BRYANT  5692 


"Great.  !  Wan^ 
To  See  It  Again""] 

ELFIE  JANIF 


EXHIBITORS  HERALD 


PICTURE  S 


THE 
FOUR 


THE  SPY 

WITH 

DUSTIN  FARNUM 

DIRECTED  BY  RICHARD  STANTON 

THE  PICTURE  THAT  AWAKENS  AMERICA 
TO  THE  PERILS  WITHIN  HER  OWN  GATES 


CK-  BEANSTALK 


THE  MOST  TIMELY  -  THE  MOST  VITAL 

THE  MOST  WORTH-WHILE  PHOTO  DRAMA 
SINCE  CINEMA  ART  BEGAN 

GLOBE  TKEATRE.NEW  YORK 
CROWDED  EVERY  PERFORMANCE 

BOOK  THIS  PICTURE  NOW" 
BUT  YOU  MUST  SEE  IT  FIRST  AT 
THE  NEAREST  FOX  BRANCH 


DIRECTED  BY  C  M  AND  SA .  FRANKLIN 

WILLIAM  FOXS  WONDER  PILM 

TOR  ALL  CHILDREN  FROM  5  TO  90 

DIRECT  FROM  ITS  BIG  NEW  YORK  R  UN 
AT  THE  CLOSE  THEATRE 

'THE  PETER  PAN  OF  THE  FLLHj' 

BEADY  FOR  RELEASE  ON  THE 
OPEN  MARKET  NOW  AS  AN 
INDIVIDUAL  ATTRACTION 


The  HONOR  SYSTEM 

DIRECTED  BY  R.  A. WALSH 


THIS  PICTURE  HAS  HADE  MORE  BOX-OFFICE  MONEY  FOfl  EXHIBITORS 
Wt  MEW  YORK  AWO  W*  JERSEY.  THAU  A.TT  FILM  EVER  PLAYED 
THERE. 

IT  IS  NOW  OPEN  TO  THE  WORLD  AS  AN  INDIVIDUAL 
ATTRACTION. 

Ba/T  YOU  CANNOT  BOOK  IT  UNTIL  YOU  HAVE  SEEN  IT 
THE  IS  AN  ABSOLUTE  FOX  RULE  WTTH  ALL  STANDARD 
PICTURES. 


WILLIAM  FOX 

_  WILLIAM 

FARNUM 


SpNQUEROT 

/  DIRECTED  BY  R.A.WALSH 

A  "RED  -BLOODED  ACTOR  I N  A  RED-BLOODED  ROLE  J 
A  TITANIC  DRAMA  OF  AMERICN  HISTORY  11 

BROADWArT  RUT*  BEGINS  AT  THE  GLOBE  /A 
THEATRE  ON  SEPTEMBER  / 


8 


EXHIBITORS  HERALD 


HHItln; 


.■■v.".1.1!!- 


/4tfuisory  Board:  j 

9  SAMUEL GOLDFISH.Cbaitman  ; 
•..  EDGAR  SELWYN 

:::::         IRVIN  S.  COBB 
S         MARGARET  MAVO 
m       ARTHUR  HOPKINS 
Ij;     ROI  COOPER  MEGRUE 

ARCHIBALD  SELWYN 
5§         CROSBY  GAIGE 
j:  PORTER  EMERSON  BROWNE 


The  7esfs  of  Pictures  Are: 
Attendance  and  Profits 

OLDW'YN  invites  the  exhibitors  of  the  world  to  apply  those  tests  to 
Goldiuyn  Pictures,  and  to  those  splendid  productions  to  be  distributed 
through  the  Goldwyn  sales  offices. 

Madge  Kennedy,  who  will  be  seen  for  the  first  time  on  the  screen,  beginning  September 
23rd,  in  "Baby  Mine,"  by  Margaret  Mayo,  will  measure  up  to  every  test  that  can  be 
applied  to  a  star  of  a  picture.  Again  we  predict,  at  the  moment  of  her  screen  debut, 
that  she  will  be.  the  next  great  popular  favorite  with  tremendous  earning  power  for 
exhibitors  everywhere. 

On  October  7  Maxine  Elliott,  one  of  the  greatest  of  theatrical  stars  in  popularity  and 
drawing  power,  makes  her  first  screen  appearance  in  "Fighting  Odds,"  by  Roi  Cooper 
Yfegrue  and  Irvin  S.  Cobb.  This  picture  was  directed  by  Allan  Dwan — giving  exhibitors 
every  element  required  for  box  office  success.  A  famous  and  beautiful  star,  nationally- 
known  authors,  a  strong  play  and  an  able  director. 

Through   Goldwyn   Distributing  Corporation's  offices  in   North  America  you  are  advised 

to  book: 

REX   BEACH'S  greatest  screen   production,  "THE  AUCTION   BLOCK."  soon   to  be 
exhibited  at  trade  showings  everywhere,  and  offered  under  the  open  booking  system. 
MARIE    DRESSLER    COMEDIES,    the    first   of    which    offers    that    famous    star  in 
"TILLIE,    THE    SCRUB-LADY."     Trade    showing   shortly    at    all    Goldwyn  branches. 
Rented  under  the  open  booking  system. 

Corporation 


16  East  42d  Street 


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GET  YOUR  SHARE 

of  next  season's  big  money.  Start  getting  busy  now.  The  man  who 
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you  for  the  best  in  photoplay  entertainment.  Successful  exhibitors 
all  over  the  country  stand  back  of  our  claim.  Now  is  the  time  to  think  seriously  about 
your  program.  We  will  furnish  from  500  up,  either  printed  complete  read\ 
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CAHILL-IGOE  COMPANY 

"The  Home  of  Cico  Products" 

117  W.  Harrison  Street  CHICAGO 


EXHIBITORS  HERALD 


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W\  THE  BIG  PUNCH  Picture 


A Picture  Drama 
Which  Will 

Be  One  of  the 

Sensations 

of  the  Season 

with 

ZEENA  KEEFE 
and 

ALAN  HALE 


4 


by  Pierre  V.R.  Key 


Produced  b 
ISy^,    George  Backe 
tcSk  -RlmCorporation 


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ZEENA  KEEFE 

AND 

ALAN  HALE 


FEATURING 

Puth  RoLANDand  Milton  Sills 

w  ith 

LEAH  BAIRD 

(Specially  En^a^ed) 

and 

J.  Herbert  Frank 

An  Original 
Society 
^Rfl-,  Photo-drama 
*Tm§%t       oF  distinction 

with  a. 

Big  Theme 

Sequel  to 

ThreeWeeks^B^ 


Produced  by 


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Bookings  at  all  Hoffman- Foursquare  Exchanges  and  at 

KJLNormAM*  ewe,.    Hi  §h^[ic5?do  kw&Mm%m 


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EXHIBITORS  HERALD 


^Perfection  ^Pictures 

C|  "Qto  honest  Standard     Qj  In  'Motion  <P,cluram 

TAYLOR  HOLMES 

The  Broadway  favorite  who  made  such 
a  phenomenal  success  in  "Efficiency 
Edgar's  Courtship,"  is  presented  in 
his  next  great  attraction 

"Fools  for  Luck" 


A  sparkling  comedy  taken  from  Kennett 
Harris'  story  in  The  Saturday  Evening  Post. 
Also  advertised  in  the  Post.  Take  advantage 
of  this  national  campaign. 

Distributed  through  George  Kleine  System. 


_  TflL*DE«ABM 

B<*  V.  S.  Pat  I 


1333  Argyle  St.,  Chicago 


Now  Is  the  Time  national  or  Columbia  carbons 

.          0.    L,        .  .              ,  .  Our  stock  is  always  complete  in  the  following 

to  install  a  Simplex  picture  machine.  sizes,  all  shipments  made  same  day  order  is  re- 

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son's  business  you  must  have  the  best       %  x  12  Soft  cored,  per  hundred   $9.90 

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many  Exhibitors  do  not  give  this  end  of       M  *  10  Soft  cored,  per  hundred    6.75 

the  business  due  consideration.    Do  you       ^  x  \*  Soft  cored,  per  hundred    5.50 

,i_  r    .         •    .•  .  /g  x  10  soft  cored,  per  hundred    5.00 

realize  that  perfect  projection  is  just  as       y&x7   Soft  cored>  per  hundred    3.50 

essential  as  good  pictures?    No  matter       s/8  x  6   Soft  cored,  per  hundred    2.75 

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is  lost  unless  vour  booth  equipment  is  up        K2  x  12  Soft  cored,  per  hundred    4.50 

to  date  in  every  respect.    SIMPLEX       Vl  x  6  Solid,  per  hundred   2.25 

TYPF  "S"  midlines  will  five  von  the  rle  x    6  SllvertlPs>  Per  hundred    4.40 

1  1  riL   3  macnines  w  111  give  you  tne  ae  ^  x  6  SiIvertipS;  per  hundred    .........  4.60 

sired  results.  6  Silvertips,  per  hundred   4.80 

Write  for  special  literature  and  catalog.  Special  price  in  1000  lots. 

Send  for  our  nezv  price  list  of  Theatre  equipment  and  Supplies.   It  will  save  you  money 


Exhibitors  Supply  Company,  Inc. 


Mailers  Bldg. 
Chicago,  111. 


157  N.  Illinois  St. 
Indianapolis,  Ind. 


EXHIBITORS  HERALD 


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For  The  Freedom 
of  The  World 

Produced  by 

IRA  M.  LOWRY 

for  the  S.  &  M.  FILM  COMPANY 
A  real  Super-Feature  in  Eight  Parts    Story  by  Captain  Edwin  Bower  Hesser 

Featuring 

E.  K.  LINCOLN 

with 

BARBARA  CASTLETON  and  ROMAINE  FIELDING 

The  Year's  Important  Production 


Big — Better — Clean 


The  Spontaneous  Testimonials  of  the  Trade  Speak  for  Themselves 


MOTION  PICTI  RE  NEWS 

"For  the  Freedom  of  the  World"  is  a  patriotic  number 
dealing  with  the  soldiers  of  ITnele  Sam  in  the  Canadian  army 
before  the  United  States  entered  the  World  War.  Director 
Komaine  Fielding  and  his  company  spent  many  weeks  in 
Canada  at  one  of  the  training  camps  to  obtain  desired  scenes 
of  recruiting,  drilling,  real  mock  warfare  and  picture  mock 
warfare.  In  its  entirety  it  is  both  interesting  from  a  topical 
point  of  view  and  entertaining,  even  thrilling  from  a  dramatic 
point  of  view.  Scenes  in  the  training  camp  showing  the  rigid 
physical  exercises  prescribed  by  the  Canadian  officers  are  some 
of  the  most  interesting  as  well  as  inspiring  shots  in  the 
picture. 

The  story  furnished  by  Captain  Edwin  Bower  Hesser  is.  in 
its  vitals,  very  familiar:  of  the  same  weave  that  many  of  the 
civil  War  pictures  have  been,  and  yet  due  to  its  modem 
setting  seems  to  command  new  interest.  A nd,  conventional 
or  not,  it  stands  the  real  test — that  of  carrying  eight  reels 
without  a  wearisome  moment  and  with  many  of  the  sort  that 
move  an  audience  to  applaud  and  cheer. 


THE  BILLBOARD 

For  the  Freedom  of  the  World  is  the  most  satisfying  morsel 
a  public  hungry  for  war  film  diet  has  yet  had  set  before  it. 
Well  built,  well  acted,  magnificent  of  scene  and  novel  in  that 
its  wealth  of  training  tamp  life  shows  Canadian  training* 
Canadian  tactics,  Canadian  uniforms,  which  has  not  yet  been 
exploited  to  the  United  States  audiences — it  deserves  excep- 
tional coneideration  at  the  hands  of  the  men  who  are  booking 
pictures. 

*       MOTION  PICTCRE  WORLD 

A  stirring  eight-part  patriotic  production  which  was  pro- 
duced by  Ira  M.  Lowry  and  F.  J.  Carrol,  of  220  West  42d 
street.  New  York  City,  from  the  story  of  Edwin  Rower  Hesser, 
will  be  found  an  excellent  aid  in  the  work  of  recruiting. 
"For  the  Freedom  of  the  World"  is  the  title  of  the  production 
which  features  E.  K.  Lincoln,  with  Barbara  Castleton  and 
Romaine  Fielding,  with  a  supporting  cast  consisting  of  Neil 
•Moran,  Jane  Adler  and  Walter  Weems. 

The  story  of  the  picture  follows  the  fortunes  of  a  member 
of  the  American  Legion,  and  presents  some  intensely  interest- 
ing scenes  which  were  evidently  photographed  at  the  training 
camps  in  Canada,  showing  how  these  soldiers  are  trained 
for  the  work  ahead  of  them.  One  of  the  features  of  the 
picture  is  the  night  photography  which  it  contains,  and  which 
has  been  very  carefully  done.  The  battle  scenes  photographed 
in  the  darkness,  with  only  the  light  from  bursting  shells  by 
which  to  distinguish  objects  moving  on  the  horizon,  are  very 
effective. 

\  AKIKTY 

There  are  times  when  the  action  goes  at  trip  hammer  pace, 
and  knocks  out  some  HOME  RUN  THRILLS. 


I  Mil  III  J  <  >RS    II  E  K  A  LI) 

Ira  Lowry,  in  producing  "Captain"  Edwin  liower  Hesser'a 
"The  Freedom  of  the  World,"  has  made  a  worthy  and 
patriotic  recruiting  vehicle.  It  is  a  thoroughly  ambitious  and 
powerful  theme,  broadly  handled.  Mr.  Lowry's  first  effort 
delivers  a  virile  "punch,"  which  should  find  its  way  to  every 
man  of  enlisting  age.  There  are  eight  reels  of  rugged,  vital 
scenes  that  cover  everything  from  the  horrible  causes  of  the 
war  to  the  heroic  military  encounters.  No  red-blooded  man 
can  watch  the  German  officer's  abuse  of  the  unprotected 
woman  and  child  after  battle  without  a  desire  to  avenge  such 
deeds.  The  author  has  for  the  most  part  written  a  convincing 
and  stirring  story.  The  direction  is  masterful  and  the 
photography  is  good. 

DRAMATIC  MIRROR 

A  spectacular  war  drama  with  a  strong  patriotic  appeal. 
An  excellent  cast,  including  several  well-known  stars.  Re- 
markable scenes  in  camp  and  on  the  battlefield. 

"For  the  Freedom  of  the  World"  tells  the  story  of  a 
romance  and  marriage  which  weathers  the  storm  of  the 
world  war  with  superhuman  endurance  and  against  almost 
Invincible  odds.  It  presents  the  horrors  of  war  from  the 
standpoint  of  the  average  family  and  transposes  the  quiet 
order  of  domestic  life  into  the  very  heart  of  the  battlefield. 
This  really  impressive  theme  is  developed  in  a  series  of  war 
scenes  which  are  far  above  the  average  screened  since  the 
war  and  which  add  the  last  touch  of  realism  to  an  intense 
and  grimly  convincing  drama. 

EXHIBITORS  TRADE  KEY1LW 

A  thoroughly  convincing  and  opportune  war  story,  with 
plenty  of  action  and  one  that  will  Undoubtedly  find  favor 
among  the  majority  of  the  picture  fans,  this  is  unquestionably 
a  big  production  in  every  sense  of  the  word  and  its  pro- 
ducers certainly  deserve  credit  for  the  masterful  result 
accomplished.  The  production  shows  care  in  direction  and 
photography.  The  acting  is  exceptional.  E.  K.  Lincoln  has 
never  been  seen  in  a  more  pleasing  role. 

si  M)\Y  TELEGRAPH 

"For  the  Freedom  of  the  World."  an  eight-part  special 
feature  starring  E.  K.  Lincoln,  with  Barbara  Castleton  and 
R-.maine  Fielding  featured,  was  shown  to  the  trade  yesterday 
morning  at  the  Broadway  Theatre  It  was  produced  and 
presented  by  Ira  M.  Lowry  from  an  original  story  written  by 
Captain  Ed  win  Bower  Hesser. 

As  the  title  indicates,  it,  is  another  war  film,  hut  one  that 
is  entirely  different  from  any  previously  released.  In  the  first 
scenes  it  gives  promise  of  being  one  of  the  usua  1  arguments 
designed  to  convince  the  slacker,  wherein  the  hero  appears 
as  the  lackadaisical  type,  who  is  converted  to  the  cause  of 
war  by  a  girl.  However,  it  continues  along  entirely  new  and 
unusual  lines  and  reveals  a  decidedly  entertaining  and 
thrilling  war  story,  with  many  strong  dramatic  situations 
that  hold  undivided  attention. 


IRA  M.  LOWRY       -       220  West  42nd  Street,  New  York 


12 


EXHIBITORS  HERALD 


"Belgium,  the  Kingdom  of  Grief  " 

The  only  film  which  gives  a  graphic  portrayal 
of  the  invasion  of  this  heroic  little  nation. 

America's  Heart  is  With  Belgium 
Every  American  Wants  to  See  This  Film 

Why  America  Is  At  War 

Is  answered  in  these  pictures  which  were 
made  by  official  order  of  the  City  of  Brussels 
for  the  Archives  of  Belgium. 

"Belgium,  the  Kingdom  of  Grief" 

gives  a  truthful  and  stirring  picture  of  the 
historic  period  from  King  Albert's  ascension 
to  the  throne,  December,  1909,  down  to  the 
battling  of  the  remnants  of  the  valiant  little 
army  in  icy  trenches  against  the  hordes  of 
Germany  in  March,  1917. 

For    full   particulars    communicate  with 

M.  L.  FULTON 

Great  Northern  Hotel  CHICAGO,  ILL. 


EXHIBITORS  HERALD 


13 


^^est  frames  and  lobby  displays  in  the  trade 

Jt  means  economy  to  you 

J  ^et  us  show  the  way 

J  ^ively  assortment  to  select  from 

^^our  satisfaction  our  motto 

EUGENE  W.  HAMBURG  CO. 

1 02  North  Fifth  Avenue  CHICAGO,  ILLINOIS 


he  newspaper  of  the  film  trade— 

<J  The  "Exhibitors  Herald"  enjoys 

the  unique  distinction  of  being  in  style  AND  IN 
FACT  the  newspaper  of  the  film  trade. 

^  In  its  news  columns  place  is  given  to  accounts  of 

all  important  happenings  in  the  trade  and  each  account  is 
written  in  a  thoroughly  unbiased  and  impartial  manner. 

^  Its  reviews  are  constructive  criticisms,  being  serv- 
iceable alike  to  exhibitor  and  producer. 

^  Its  editorial  comment  is  sane,  conservative  and 
FAIR  to  all  questions  and  persons  concerned. 

€J  To  learn  what  is  going  on  in  the  film  trade 
FIRST  and  TRUTHFULLY  read  the 

"Exhibitors  Herald" 


—the  newspaper  of  the  film  trade 


14 


EXHIBITORS  HERALD 


"A  Real  Production"  * 

The  Universal  Opinion    i  Q 

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£r  Harold  Bell 
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Chicago 


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'olume  V  OCTOBER  6.  1917  Number  15 

THE  subject  of  increased  admission  charges  demands  immediate  action  on  the  part  of  exhibitors 
throughout  the  United  States  and  Canada. 

The  refusal  of  exhibitors  in  hundreds  of  cases  where  the  increase  is  thoroughly  practicable  is 
resulting  in  one  of  the  most  difficult  problems  which  the  producers  of  leading  motion  pictures  have  ever 
encountered. 

As  everyone  knows  the  cost  of  producing  pictures  has  increased  tremendously.  The  education  of  the 
public  along  motion  picture  lines  has  compelled  makers  of  pictures  to  invest  more  money  today  in  a  single 
production  than  they  formerly  invested  in  five  distinct  productions. 

An  increase  in  rental  fees  over  one  year  and  two  years  ago  is  absolutely  necessary.  The  calibre  of  pic- 
ture which  the  public  is  now  demanding  is  involving  such  an  expenditure  that  producers  generally  cannot 
continue  in  business  unless  their  product  return  a  greater  revenue. 

From  the  exhibitors  viewpoint,  it  has  been  thoroughly  demonstrated  that  in  a  great  number  of  cases 
upon  which  we  have  detailed  information  theaters  which  up  to  a  year  ago,  and  six  months  ago,  were  profit- 
able enterprises  are  now  losing  money  rapidly,  and  ar  e  failing  because  of  the  increased  rental  charges  de- 
manded by  a  number  of  the  companies. 

The  only  possible  solution — for  both  exhibitor  and  producer — is  increased  admission  charges. 
That  such  an  increase  is  thoroughly  justified  is  beyond  question ;  the  comparatively  inexpensive  produc- 
tion of  former  years  will  not  be  tolerated  by  the  public  today.  The  public  demands  and  must  receive  popular 
stars  whose  services  are  only  obtainable  at  enormous  salaries,  settings  which  can  only  be  obtained  at  a  lavish 
cost  and  an  artistic  and  mechanical  perfection  generally  which  represents  a  greatly  increased  outlay  on  the 
part  of  the  producer. 

Admission  charges  must  be  raised ;  a  standard  feature  program  must  everywhere  command  fifteen  cents. 
Special  productions  must  bring  an  admission  paymnt  of  twenty  and  twenty-five  cents. 

And  these  changes  must  be  brought  about  immediately:  delay  will  only  intensify  the  difficulty  and 
constantly  add  to  the  complexity  of  this  problem  which  strikes  at  the  very  root  of  the  stability  of  the 
motion  picture  industry. 

Except  in  a  limited  number  of  situations  this  increase  can  be  easily  and  safely  effected.  The  level  of 
prices  on  practically  every  product  purchased  by  the  public  has  been  raised,  and  in  a  great  number  of  cases 
— such  as  the  one  under  discussion — the  increase  in  price  is  absolutely  required  by  the  conditions  affecting  the 
business. 


16 


EXHIBITORS  HERALD 


SUMMARY  OF  CURRENT  ISSUE 


NEWS  OF  THE  WEEK 

Small  Exhibitors  Face  Ruin  in  U.  S.  Tax  ■  « 

Frank  Thwarts  Ochs  League  in  Move  to  Free  $5,000  Expo  Funds. .  17 

Klaw  &  Erlanger  Seek  to  Restrain  Triangle  "Polly  Ann"  Film   17 

Petrova  Picture  to  Be  Issued  by  Exhibitors'  Circuit   IS 

Siubert-Hammerstein-Ince  Film  "Co-Respondent"  Bought  by  Jewel  18 

Ogden  Corp.  Will  Move  From  Utah  to  Plant  in  East   18 

M.  G.  Watkins  in  New  York  After  Visit  With  Exhibitors   18 

Rothapfels  New  Broadway  House  to  Be  Ideal  of  His  Dreams....  10 

A.  E.  A.  Fights  for  Exhibitors'  Relief  From  Taxation   19 

Bert  Lubin  Made  Globe  Films  Head  in  Western  Canada   19 

Life  Suit  Corp.  Gives  Film  Trade  Travelers  Safety   Is 

D.  W.  Griffith  Makes  Film  for  U.  S.  to  Be  Shown  in  Russia   20 

Chicago  A.   E.  A.   Branch  Reaches  Agreement  With  Operators 

Union   - 

M.  L.  Fulton  Handle  French  Official  War  Film   -'I 

Maciste,  Giant  of  Film  Note,  Slain  in  Battle   21 

Select  Pictures  Signs  Alice  Brady  to  Make  Eight  Features   22 

Washington  M.  P.  Co.,  of  Spokane,  Is  Formed   22 

Paralta  Drops  Triangle  Corp.  as  Distributors  of  Its  Films   23 

Funkhouser  Forced  to  Free  Box  Film  "The  Spy"  in  Chicago  Court  24 
Rex  Beach's  "Auction  Block"  Film  Soon  to  Be  Issued  by  Goldwyn  24 

Fun-Art  Films  Starts  New  Comedy  Series   24 

Varied  List  of  Features  for  Fox  October  Schedule   25 

Ouirk  Will  Hold  Trade  Shows  for  "Supplement"  Series   25 

Repairs  of  Auditorium  Theater  in  Chicago  Stalls  "Eyes  of  the 

World"  Premier   •  M 

Hutchinson  Plans  Expenditure  Increase  on  Films  at  American's 

Coast  Plant   ~° 

Foreign  Sales  Department  Is  Opened  by  General  Enterprises   34 

Clara  K.  Young  Finishes  "Magda"  and  Starts  "Shirley  Kaye"...  34 
"The  Conqueror,"  With  Win.  Farnum,  Finishing  Run  at  N.  Y.  Globe  30 
Events  of  Revolution  in  Films  Offered  by  New  Russ  Pictures  Corp.  36 

Pettijohn  Brings  Peace  to  Warring  Utica  Exhibitors   37 

Pathe  to  Distribute  Russian  Art  Films   4* 

N.  A.  M.  P.  I.  Administrative  Committees  Approved   44 

N.  Y.  Run  of  Brady's  "Rasputin"  Film  Extended  Through  Demand  45 


There  is  vastly  more  money  in  circulation 
throughout  the  country  today  than  ever  before ;  sal- 
aries and  wages  everywhere  have  been  augmented. 
The  people  of  the  country  have  the  money  to  spend 
and  the  additional  revenue  sought  by  the  firm  indus- 
try is  absolutely  necessary  in  order  that  the  public 
may  continue  to  receive  the  superior  grade  of  mo- 
tion picture  which  they  require. 

It  is  well  known  that  in  certain  instances  the 
rental  fee  being  required  by  producers  is  obviously 
exorbitant;  it  is  not  for  a  justification  of  these 
charges  that  we  are  pleading. 

But  we  do  urge,  for  the  common  good  of  the 
motion  picture  industry,  that  the  long  deferred  ad- 
vance in  theater  admissions — which  have  practically 
stood  still  for  two  or  three  years — be  immediately 
brought  about. 

Failure  to  do  this  will  mean  disastrous  failure 
for  many  exhibitors  and  the  same  for  the  producers 
who  are  seeking  to  serve  them  at  rental  charges 
which  do  not  measure  up  to  the  expensiveness  of 
the  pictures  being  issued. 

If  the  public  was  content  to  view  the  old  type 
of  picture  which  was  ground  out  almost  mechan- 
ically, costing  not  more  than  a  thousand  dollars  a 
reel  to  prepare  for  the  market,  then  there  would  be 
little  justification  for  increased  admission  charges. 

But  the  motion  picture  cannot  stand  still;  its 
progress  must  be  swift  and  thorough.  While  there 
are  isolated  cases  of  extravagant  disbursements,  on 
the  whole,  the  increased  cost  of  produation  is  neces- 
sary to  the  artistic  advancement  of  motion  pictures 
— excepting,  of  course,  the  ridiculous  salaries  and 
profits  paid  a  few  of  the  most  prominent  players. 

Retrogression  artistically  of  the  motion  picture 
will  spell  the  doom  of  the  industry. 

No  progress  and  not  even  the  present  stand- 
ards can  be  maintained  at  the  old  rental  charges. 

Increase  your  admission  charges,  not  only  for 
your  own  protection,  but  also  to  safeguard  the  en- 
tire industry. 

*      *  * 

Patriotic  Work 

THE  exhibitor  of  motion  picture  is  enabled  by 
his  position  to  be  one  of  the  most  potent 
moulders  of  public  opinion.  This  is  a  great 
privilege  and  likewise  a  great  responsibility. 

Exhibitors  now  have  an  excellent  opportunity 
to  exemplify  their  patriotism  by  giving  careful  con- 
sideration to  the  selection  of  short  subjects  to  be 
used  in  connection  with  their  regular  programs 
which  will  cooperate  with  and  forward  the  work  the 
national  government  has  to  do. 

The  motion  pictures  in  such  a  time  as  this 
should  be  a  great  stimulus  to  patriotic  enthusiasm. 
Pictures  carefully  selected  with  this  end  in  view, 
also  musical  compositions  for  their  accompaniment, 
can  produce  an  almost  incalculable  result. 

MARTIN  J.  QUIGLEY 


"Cleopatra,"  With  Theda  Bara,  to  Appear  First  on  Broadway  45 

Exhibitors  Show  Big  Interest  in  Three  Big  Hoffman  Films   45 

Parade  of  U.  S.  Soldiers  in  London  Shown  in  Gaumont  Films   40 

Harold  Bolster  Starts  World  Tour  Oct.  4  for  Goldwyn   46 

Brenon  Sues  to  Restrain  Iliodor  From  Acting  in  New  "Romanoff" 

Film    40 


REVIEWS 

"The   Countess   Charming,"    Lasky-Paramount   C-D.,   Five  Parts, 

With  Julian  Eltinge    27 

"The  Gulf  Between,"  Technicolor  M.  P.  Corp.,  Seven  Parts   27 

"Fools   for   Luck,"    Essanay-Perfection   C-D.,   Five   Parts,  With 

Taylor  Holmes   27 

"The  Lifted  Veil,"  Bluebird  D.,  Five  Parts,  With  Ella  Hall   28 

"Silence  Sellers,"  Metro  D.,  Five  Parts,  With  Mme.  Petrova   2b 

"The  Conquest  Program"  ..  :   28 

"Love  and  Pep,"  Wally  Van's  Comedy,  Two  Parts   28 

"The  Moth,"  Select  Pictures  D.,  Six  Parts,  With  Norma  Talmadge  29 

"Flying  Colors,"  Triangle  D.,  Five  Parts,  With  Wm.  Esmond  29 

"The  Girl  Who  Couldn't  Grow  Up,"  Pollard-Mutual,  Five  Parts, 

With  Margarita  Fischer    29 

"The   Runaway,"   Empire-Mutual  C-D.,   Five   Parts,   With  Julia 

Sanderson    29 

"The  Edge  of  the  Law,"  Butterfly  D.,  Five  Parts,  With  Ruth 

Stonehouse    30 

"Penny  Philanthropist,"  Wholesome  Films  Corp.  D.,  Seven  Parts, 

With  Peggy  O'Neill   •   30 

"The  Woman  Beneath,"  World  D.,  Five  Parts,  With  Ethel  Clayton  30 


DEPARTMENTS 

The  Periscope    31 

The  Film  Stock  Market   33 

Official  Cut-Outs  by  Chicago  Censors    33 

At  Down-Town  Chicago  Theaters   33 

Synopses  of  Current  Releases  35-36 

Chicago  Trade  Events   37 

Canadian  Film  News   38 

Calender  of  Feature  Releases  39-40-41-42 

News  of  Exhibitors  and  Exchanges   43 


EXHIBITORS  HERALD 


SMALL  EXHIBITORS  FACE  RUIN  IN  BIG  U.  S.  TAX 


Varner  Warns  Entire  Film  Industry  Must  Give  Con- 
certed Action  to  Defeat  Ten  Per  Cent  Tax  on  Film 
Theatres;  Petti john  Aids  in  Drive  on  Legislators 


Washington,  D.  C. — (Special  to  "Exhibitors  Herald). — The  necessity  tor  con- 
ned action  on  the  part  of  the  entire  film  industry  in  an  effort  to  bring  about  the 
?ath  of  the  ten  percent  war  tax  on  motion  picture  theater  receipts,  was  issued  to 
hibitors  throughout  the  United  States  this  week  from  the  capital  by  H.  B.  Varner. 
the  American  Exhibitors  Association,  who  is  representing  the  film  theater  men's 
terests. 

The  war  tax  measure  which,  when  it  first  came  up  some  time  ago,  was  killed  in 
e  Senate,  but  recently  came  up  again  in  the  House  of  Representatives,  now  is 
ing  pushed  by  the  solons  who  favor  taxation  without  exemption  of  the  industries. 

W.  W.  Wilson  Warns  Exhibitors 


.  According   to    Congressman   W  illiam 
L  Wilson,  of  Illinois,  who  does  not 
i.or  taxation  of  the  pictrue  theatre  re- 
k  pts,  owing  to  the  fact  that  the  mo- 
tn  pictures  are  aiding  the  government 
i:  spreading  propaganda  from  the  dif- 
f  ent  departments,  unless  the  exhibitors 
i  the  country  band  solidly  and  bring 
fcry  influence  to  bear  upon  congress- 
man and  representatives  from  the  vari- . 
ics  states,  some  kind  of  tax  will  be 
(iced  upon  the  motion  picture  theaters, 
-larry   M.    Crandall,   of  Washington. 
10  operates   motion  picture  theaters, 
h  sent  telegrams  to  many  branches  of 
t-    American    Exhibitors  Association 
a:ing  the   exhibitors  to  communicate 
\':h  their  congressmen, 
it  is.  pointed  out  by  officials  of  the 
.lerican    Exhibitors   Association  that 
i  i  tax  is  placed  upon  the  theaters  that 
rny  exhibitors  will  be  forced  out  of 
hiiness. 

Varner  Again  Leads  Fight 

1.  B.  Varner,  who  was  instrumental 
i  bringing  about  the  death  of  the  pro- 
pied  tax  when  it  reached  the  Senate. 
1  p.v  is  bending  every  effort  to  stop  it 
ii:he  House  of  Representatives. 

i  peculiar  phase  of  the  proposed  tax 
i;the  attitude  of  the  owners  of  several 
Re   eastern   theaters,    particularly  in 
York. 

everal  of  the  eastern  motion  picture 
tiater  owners  are  in  favor  of  the  tax, 
its  said,  and  have  so  expressed  them- 
s>  es  before  the  finance  committee  in 
V  shington.  The  admission  prices 
c  rged  at  the  larger  theaters  range 
fr'n  twenty-five  cents  up  to  $1.  Ail 
o  them  are  houses  of  large  capacity 
ai  will  be  only  slightly  affected  by  the 
H  tax  measure. 

(owever,  should  the  ten  percent  tax 
b-imposed  upon  all  houses,  regardless 
o:;ize,  the  attendance  at  small  theaters 
wild  be  materially  reduced,  and  in  a 
slrt  time  they  would  be  compelled  to 
snend. 


AE.  A.  AND  OCHS  MEN 

CO-OPERATE  AT  CAPITAL 

ew  York. — Factional  interests  were 
forotten  this  week  in  Washington 
w  n  representatives  of  the  American 
E  ibitors  Association  and  the  M.  P. 
E  L  worked  together  in  behalf  of  the 
e>  b'.tors  against  the  proposed  war  tax. 

.  B.  Varner,  chairman  of  the  legis- 
la  e  committee  of  the  A.  E.  A.,  and 


Charles  C.  Pettijohn,  general  manager 
of  the  A.  E.  A.,  sent  a  wire  to  Lee  Ochs. 
advising  him  that  the  situation  was  seri- 
ous for  exhibitors.  Ochs  was  out  of  the 
city  and  in  his  absence  Mr.  Blumenthal 
sent  broadcast  a  number  of  telegram? 
ind  Grant  Anson  hurried  to  Washing- 
ton to  co-operate  with  Mr.  Varner  and 
Mr.  Pettijohn. 

"Mr.  Blumenthal  and  Mr.  Anson  are 
entitled  to  their  share  of  credit  for  any- 
thing that  may  have  been  accomplished 


In  Washington  that  will  prove  beneficial 
to  the  exhibitor,"  said  Mr.  Pettijohn  on 
his  return  to  New  York.  "Both  men 
co-operated  with  Mr.  Varner  and  my- 
self and  all  factional  differences  were 
torgotten  in  our  work  for  the  exhibitors 
of  the  country. 

A.  E.  A.  Aids  All  Exhibitors. 

"The  American  Exhibitors  Associa- 
tion has  pledged  itself  to  look  after  the 
interests  of  the  exhibitors,  whether  they 
are  members  of  the  Association  or  not 
Our  interest  centers  principally  in  the 
small  exhibitor  who  owns  a  theatre  in 
a  small  town  where  he  can't  afford  to 
charge  a  high  admission  fee  and  who  al- 
ready is  forced  to  pay  such  a  high  rental 
for  his  film  as  to  make  it  almost  im- 
possible for  him  to  realize  a  fair  return 
on  his  investment.  It  is  the  small  ex- 
hibitor who  would  suffer  most  from  a 
high  tax.  and  it  was  in  his  interest  that 
Mr.  Varner  and  T  went  to  Washington." 


FRANK  THWARTS  OCHS  LEAGUE  IN 

MOVE  TO  FREE  $5,000  EXPO  FUNDS 

Joseph  Hopp  Declares  He  Was  Not  National  Officer  When 
Served  With  Papers,  But  Judge  Finds  Loop-hole  to 
Give  Plaintiff  Legal  Action 


Officers  of  the  Ochs  League  branch  of  Chicago  were  thwarted  this  week  in  their 
attempt  to  free  $5,000  of  the  gate  receipts  and  other  funds  from  the  1917  Exposition, 
which  are  held  intact  by  garnishment  proceedings  instituted  some  time  ago  by  Louis 
H.  Frank,  Fred  J.  Herrington  and  Judge  A.  P.  Tugwell,  all  former  office  holders  in 
the  Ochs  organization. 

Through  a  technicality,  Ludwig  A.  Schindler,  1917  exposition  manager,  Joseph 
Hopp,  Robert  Levy  and  William  J.  Sweeney,  in  Judge  Richardson's  municipal  court. 
Thursday,  September  20,  endeavored  to  set  aside  the  bond  of  Mr.  Frank  filed  in  the 
garnishment  proceedings  on  the  grounds  that  at  the  time  the  proceedings  were  insti- 
tuted Hopp  was  not  yet  installed  officially  as  an  officer  of  the  national  body  of 
the  Ochs  League  and  therefore  could  not  accept  service. 


However,  Judge  Richardson  decided 
that  Mr.  Frank  should  file  another  bond 
in  the  case,  and  in  order  to  get  legal 
service  on  the  Ochs  organization  Mr. 
Frank  has  been  ordered  to  advertise  the 
matter  for  forty  days.  The  new  hearing 
of  the  case  will  come  up  November  .5. 
Until  that  time  the  $5,000  and  other 
Ochs  League  funds  will  remain  intact, 
awaiting  the  decision  of  the  court. 


During  the  court  proceedings  Attorney 
Knox,  representing  Mr.  Frank,  produced 
a  letter  written  by  Hopp  to  Lee  A.  Ochs 
alluding  to  certain  league  matters.  The 
subject  matter  of  the  correspondence 
produced  concerned  the  money  taken  in 
at  the  1917  exposition.  A  copy  of  this 
letter  was  printed  in  ''Exhibtors  Herald,'' 
issue  of  August  28.  The  letter,  Hopp 
declared,  was  not  signed  by  him  as  first 
vice-president  of  the  Ochs  League. 


KLAW   &   ERL ANGER   SEEK  TO  RESTRAIN 

TRIANGLE  FROM  ISSUING  "POLLY  ANN"  FILM 


Theatrical  Producers  in  Supreme  Court  Proceedings  Allege  Use  of 
Title  is  Infringement  upon  "Pollyanna"  Stage  Play 


Klaw  &  Erlan^er  and  George  C. 
Tyler,  of  Xew  York,  have  begun  pro- 
ceedings in  the  Supreme  Court  to  re- 
strain the  Triangle  Film  Corporation 
from  using  the  title  "Polly  Ann'  for  the 


photoplay  in  which  Bessie  Love  stars 
The  theatrical  producers  allege  that  the 
use  of  the  title  is  an  infringement  upon 
"Pollyanna." 

(Continued  on  Page  IS,  Col.  3) 


EXHIBITORS.  HERALD 


PETROVA  PICTURES  TO  BE  ISSUED 

BY  NATIONAL  EXHIBITORS  CIRCUIT 


Noted  Actress'  Productions  Are  First  With  Woman  Star 
Accepted  by  Distributing  Concern;  Will  Be  Handled 
Like  Forthcoming  Chaplin  Plays 


An  arrangement  has  just  been  con- 
cluded between  Superpictures  Distribut- 
ing Corporation  and  the  First  National 
Exhibitors'  Circuit,  Inc.,  whereby  the 
latter  organization  will  distribute  the 
forthcoming  Petrova  pictures. 

Madame  Petrova  is  the  lirst  woman 
star  whose  productions  have  been  ac- 
cepted for  publication  by  the  Exhibitors' 
Circuit,  and  the  Petrova  pictures  will  be 
the  first  series  of  features  distributed  by 
their  exchanges.  Like  forthcoming  Chap- 
lin pictures,  which  have  recently  been 
acquired  by  the  Exhibitors'  Circuit,  the 
productions  in  which  Madame  Petrova 
appears  are  to  be  sold  independently  of 
all  other  productions,  under  an  exclusive 
Petrova  contract.  This  arrangement 
means  that  the  Petrova  pictures  will  ap- 
pear in  more  first-run  theaters  in  ihc 
United  States  and  Canada  than  have  pre- 
viously been  available  for  any  other  fea- 
ture productions.  This  fact,  together 
with  the  country-wide  advertising  cam- 
paign to  be  conducted  by  Superpictures 
Distributing    Corporation,    promises  to 


both  large  and  small  exhibitors  attrac- 
tions of  box  office  values. 

Rothapfel  Negotiated  Deal 

This  contract,  which  marks  a  distinctly 
new  step  in  the  relations  between  exhib- 
itor and  producer,  was  negotiated  on  be- 
half of  the  Exhibitors'  Circuit  by  S.  L. 
Rothapfel  of  New  York  and  H.  O. 
Schwalbe  of  Philadelphia,  and  on  behalf 
of  Superpictures  Distributing  Corpora- 
tion by  its  president,  Frederick  L,  Col- 
lins. 

When  interviewed  at  the  office  of  Su- 
perpictures Distributing  Corporation,  2'< 
West    Forty-fourth    street.    Mr  Collins 

said : 

"The  relation  between  Madame  Pe- 
trova and  the  exhibitors  which  has  been 
established  by  the  contract  which  has 
just  been  executed  is  extremely  grati- 
fying to  me,  not  only  because  I  believe 
that  the  arrangement  will  be  extremely 
profitable  both  to  the  exhibitors  and  to 
the  producer,  but  because  it  is  a  direct 
(Continued  on  I'agt  211,  Col.  3) 


SHUBERT-HAMMERSTEIN-INCE  FILM 

"CO-RESPONDENT"  IS  BOUGHT  BY  JEWEL 


One  of  the  speediest  motion  picture 
deals  on  record  took  place  in  the  pro- 
jection room  of  Jewel  Productions,  Inc., 
1600  Hroadway,  this  week.  when,  exactly 
four  minutes  after  "The  Co-Respond- 
erit,"  a  Ralph  luce  production,  with 
Elaine  1 1  ammerstein  was  shown,  a  price 
was  made,  accepted  and  .  paid  to  Lee 
Shubert.  Arthur  Hammerstein  and  Ralph 
I  nee,  for  the  film. 

There  was  no  question  as  to  accept- 
ance after  the  first  reel  was  shown,  and 
four  minutes  after  the  last  one  war. 
viewed  the  check  was  signed  and  blot- 
ted. Jewel  Productions,  Inc.,  starting 
October  7  will  present  it  at  the  Rroad 
way  Theatre,  where  it  is  expected  to 
prove  one  of  the  picture  sensations  of 


the  year.  Wilfred  Lucas  and  a  big  cast 
support  Miss  Hannnerstein. 

Irene  Fenwick  brought  "The  Co-Re- 
spondent" by  Rita  Weiman  and  Alice 
Real  Pollock,  to  the  Booth  Theatre  two 
years  ago,  where  it  proved  one  of  the 
successes  of  the  season.  It  is  the  story 
of  a  New  England  girl  who  is  wooed 
and  brought  to  a  small  town  hotel  by 
the  millionaire  husband  oj  a  New  York 
society  woman,  who  has  him  followed 
and  trapped  as  a  mock  ceremony  is 
about  to  be  performed.  A  year  later  the 
girl  having  won  distinction  and  the  heart 
of  the  managing  editor  of  a  metropolitan 
newspaper,  faces  two  choices  when  sent 
out  on  the  famous  Van  Kreel  divorce 
case  to  obtain  the  name  of  "The  Co- 
Respondent." 


K.  &  E.  SUES  TRIANGLE 

(Continued  from  Page  17 1 

In  the  allegation  filed  by  attorneys 
for  Messrs.  Klaw  &  Erlanger  it  is  stated 
Mrs.  Porter's  story  was  published  in 
1912;  became  widely  popular  and  was 
subsequently  dramatized  and  produced 
in  1916,  becoming  a  great  success,  conse- 
quently the  title  is  of  great  value.  The 
producers  of  "Polyanna"  not  only  de- 
mand an  injunction  but  also  an  account 
of  the  receipts  from  the  film  play  from  ! 
Triangle". 


OGDEN  CORP.  WILL 
MOVE  FROM  UTAH 
TO  PLANT  IN  EAST 


Ogden,    Utah    (Special    to  Exhibitors 
Herald). — The  Ogden  Pictures  Corpora 
tion  will  not  use  this  city  as  a  producing 
center  in  the  future.    According  to  a  re-J 
croft,  president  of  the  Ogden  concern,  h<  ] 
croft,  president   of  the  concern,  Ogder 
has  arranged  to  lease  a  studio  near  Nev  j 
York  city  and  will  move  tne  plant  there  : 

A  new  contract  has  been  signed  b;tj 
Lillian  Walker,  star  of  "The  Lust  of  th'j 
Ages,"  the  Ogden  Corporation's  firs  I 
film,  under  which  she  is  to  produce  eigh  j 
pictures  in  twelve  months.  In  thes 
features  Miss  Walker  will  play  the  lead 
mg  role. 


M 


G.  WATKINS  IN 
N.  Y.  AFTER  VISIT 
WITH  EXHIBITOR! 


M.  G.  W.  Inc.  President  Start 
Tour  of  Big  Cities  After  Week's 
Auto  Trip  Through 
Wisconsin 


M.  (i.  Watkins,  president  of  the  M. 
Watkins,    Inc.,    Motion    Pictures,   wi  | 
offices  in  Milwaukee,  Chicago  and  Ne 
York,  recently  returned  to  Chicago  aft 
a  two-weeks'  automobile  tour  of  the  e 
hibitors  located  in  the  large  and  sin; 
towns  of  Wisconsin.    Mr.  Watkins  If] 
Chicago    on    Sept.    :>::.    for  Pittsburf 
Washington  and  New  \  orK.    ITc  expec 
to  remain  in  Xew  York  about  two  vveel 


SCENES  FROM  TWO   FORTHCOMING  GOLDWYN  PICTURES 


'  EFT  TO  RTGHT    RUBY  DE  REMER,  THE  ZIECKKLD  BEAUTY,  FFM  \LE  I  F.AD  1\  ] 
AMI  SII'POIM    |X  -Till'.  CINDERELLA   M\X."     A   UK.  SCENE  FK(')M 


EXHIBITORS  HERALD 


19 


lOTHAPFEL'S  NEW  BROADWAY  HOUSE 

WILL  BE  IDEAL  OF  HIS  DREAMS 


racade  to  Be  Stately  Colonnade  of  White,  Patterned  After 
Parthenon  of  Athens;  Will  Direct  Presentation  of 
Pretentious  Pictures  and  Music 


All  rumors  concerning  the  imposing  new  theatre  now  in  process  of  completion 
t  Broadway  and  Forty-ninth  street  were  set  at  rest  this  week  by  an  official  announce- 
ient  issued  from  the  office  of  S.  L.  Rothapfel,  managing  director  of  the  Rialto,  to 
le  effect  that  the  new  playhouse  will  be  under  Mr.  Rothapfel's  personal  direction 
id  will  be  devoted  to  an  elaborated  and  more  pretentious  variation  of  the  combined 
lotion  picture  and  musical  entertainment. 

It  is  promised  that  the  new  theatre,  which  is  not  yet  named,  will  be  as  much 
E  a  revelation  to  New  York  in  the  matter  of  beauty,  luxurious  appointments  and 
Dvel  illuminating  effects  as  the  Rialto  when  it  opened  a  year  and  a  half  ago. 

The  opening  of  the  new  house  is  scheduled  for  about  the  middle  of  December, 
[r.  Rothapfel  says  that  he  regards  the  new  institution  as  the  realization  of  a  dream 
t  has  had  for  many  years,  a  perfect  home  for  the  distinct  type  of  entertainment 
hich  he  originated  and  which  has  raised  the  motion  picture  theatre  from  the  side- 
iow  category  into  the  field  of  the  higher  arts.  He  said  the  new  home  of  the  "Roth- 
>fel  Idea"  would  be  operated  in  conjunction  with  the  Rialto  without  affecting  the 
tter  institution  in  any  way. 


Music  will  assume  an  even  more  im- 
>rtant  part  in  the  new  theatre  than  it 
<s  on  Mr.  Rothapfel's  program  in  the 
•>st,  and  once  a  week  the  orchestra  of 
e  new  house  will  be  combined  with  the 
ialto  orchestra  to  form  the  Rothapfel 
mphony  Orchestra  of  one  hundred 
eces,  which  will  render  a  popular  sym- 
lony  concert  under  the  masterly  direc- 
>n  of  Hugo  Riesenfeld.  Dr.  Riesen- 
d  will  have  the  direction  of  both 
chestras  as  separate  organizations,  but 
II  conduct  principally  at  the  Rialto  as 
present.  Other  directors  will  be  pro- 
led  in  order  to  permit  of  his  conduct- 
or the  orchestra  in  the  new  institution 
ten  special  occasion  demands  it.  The 
pular  symphony  concerts  will  be  intro- 


IFE  SUIT  CORP. 
GIVES  FILM  TRADE 
TRAVELERS  SAFETY 


The  International  Life  Suit  Corpora- 
te, 11  Broadway,  New  York,  has  per- 
f  ted  a  life  saving  device  that  will  prove 
|d  great  value  to  those  in  the  motion 
nture  trade  and  others  who  find  it 
i  ressary   to   go   abroad   during  these 

i  :ardous  times.  • 

"he  device  consists  of  a  suit  of  rub- 
bf.  lined  with  buoyant,  heat  retaining 
a  I  cold  repelling  composition.  The 
s  t  does  not  depend  on  inflation  to  keep 
«  wearer  afloat  and  it  is  said  a  dozen 
p  ictures  will  not  affect  its  buoyancy. 

l  practical  demonstration  of  the  suit 
*  i  given  recently  in  the  North  Sea, 
^  ;re  a  ship  was  torpedoed  by  the  Ger- 

ii  is  and  the  wearer  was  rescued  after 
b  ig  in  the  water  four  hours. 


"  ER  HOUR"  IS  THE  NEXT 
KITTY  GORDON  FEATURE 

FOR  WORLD'S  PROGRAM 

.itty  Gordon's  next  World-Picture 
B  dy-Made  is  "Her  Hour,"  and  is  one 
©three  prepared  in  advance  with  Miss 
Jj'don  as  star.    The  remaining  two  are 

ie  Divine  Sacrifice,"  to  be  published 
a" he  end  of  the  year,  and  another  which 
is  ot  yet  named. 


duced  primarily  to  encourage  American 
composers,  and  Dr.  Riesenfeld  will  en- 
deavor to  introduce  at  least  one  new 
American  composition  of  serious  nature 
each  week. 

Both  outwardly  and  as  to  interior  it  is 
promised  that  this  new  temple  of  amuse- 
ment will  set  a  new  standard  of  beauty 
and  comfort.  It  will  contain  no  stores 
and  no  offices  other  than  the  executive 
offices  of  the  theater  itself.  The  Broad- 
way facade  will  be  a  stately  colonnade 
of  white  stone,  patterned  after  the  Par- 
thenon at  Athens.  The  interior  will  be 
of  classic  design,  decorated  and  illumi- 
nated according  to  Mr.  Rothapfel's  own 
specifications.  The  seating  capacity  will 
be  approximately  2.500. 


Mr.  Moe  Lev}-,  attorney  at  law  of 
Norfolk,  Ya.,  personal  counsel  for  Jake 
Wells,  and  Charles  C.  Pettijohn,  gen- 
eral manager  «f  the  American  Exhib- 
itors' Association,  were  insisting  that 
the  concessions  granted  the  American 
Exhibitors'  Association  should  not  be 
limited  to  members  of  that  association, 
but  should  likewise  apply  to  all.  other 
exhibitors  in  the  United  States  and 
Canada,  whether  members  of  the  A.  E. 
A.  or  not. 


BERT  LUBIN  MADE 

GLOBE  FILMS  HEAD 

IN  WEST  CANADA 


Chief  Sales  Manager  to  Handle 
Distribution  of  "The  Warrior" 
Feature 


Bert  Lubin  has  been  appointed  general 
sales  manager  of  the  western  Canadian 
territory,  acting  in  this  capacity  for  the 
interests  of  the  Globe  Films.  Ltd..  a  new 
organization  of  prominent  Canadian  ex- 
changemen.  Mr.  Lubin  has  been  a  fac- 
tor in  Canadian  film  circles  for  several 
years  and  his  acquaintance  among  ex- 
hibitors is  wide. 

Prior  to  his  present  connection  Mr. 
Lubin  was  affiliated  with  Metro  as  gen- 
eral manager  of  western  Canada,  and 
his  handling  of  the  Bushman-Bayne  se- 
rial, "The  Great  Secret."  created  a  rec- 
ord in  point  of  extensive  bookings  and 
gross  receipts.  Globe  Films.  Ltd..  has 
recently  acquired  the  right  to  "The  War- 
rior," starring  Maciste  of  "Cabiria"  fame. 
Mr.  Lubin  has  already  inaugurated  a 
unique  advertising  campaign  for  this 
film  and  everything  necessary  for  the 
exhibitor  to  "properly  exploit  the  picture 
is  being  prepared. 


CHAUTARD  WILL  DIRECT 

CLARA  KIMBALL  YOUNG 

IN  "MARIONETTES"  FILM 

The  well  known  French  director.  Emile 
Chautard.  who  directed  Clara  Kimball 
Young  in  her  first  picture  "Magda,"  and 
who  now  is  directing  Mme.  Lina  Cava- 
lieri  in  her  forthcoming  fijm.  will  direct 
Miss  Young  in  "The  Marionettes."  which 
is  to  follow  "Shirley  Kaye." 


The  various  ideas  agreed  upon  by  the 
gentlemen  representing  both  organiza- 
tions will  be  submitted  to  their  re- 
spective boards  of  directors  at  special 
meetings  to  be  called  within  the  next 
ten  days. 

The  feature  upon  which  the  disagree- 
ments arose  will  remain  in  abeyance 
until  after  these  meetings  have  been 
held,  but  both  sides  have  agreed  to  dis- 
cuss the  question  at  issue  and  try  to 
reach  an  agreement  in  the  respective 
directors'  meetings. 


A.  E.  A.  FIGHTS  FOR  EXHIBITORS 

RELIEF  FROM  MUSIC  TAXATION 


Committee  Meets  Publishers'  Body  and  Agreements  of 
Importance  are  Reached;    Pettijohn  Insists 
Agreements  Cover  All  Exhibitors 
Outside  of  Association 


Two  committees,  one  representing  the  American  Exhibitors'  Association  and 
the  other  the  American  Society  of  Composers,  Authors  and  Publishers,  met  at  the 
offices  of  the  American  Exhibitors'  Association  in  the  Times  Building  in  New  York, 
Friday,  September  21. 

The  object  of  the  meeting  was  to  try  to  see  if  some  peaceful  agreement  could 
not  be  reached  on  the  music  tax  question.  Various  propositions  wer.e  submitted  by 
each  side  and  the  question  was  thoroughly  discussed.  At  the  conclusion  of  the 
conference,  lasting  several  hours,  only  one  thing  remained  upon  which  no  agreement 
had  been  reached. 


20 


EXHIBITORS  HERALD 


D.  W.  GRIFFITH  MAKES  FILM  FOR  U.  S. 

TO  BE  SHOWN  THROUGHOUT  RUSSIA 


Fifty  Prints  Made  for  Exhibition  in  Theatres  of  New  Re- 
public Showing  People  Earnestness  of  America  in  War 


Through  the  medium  of  motion  pic- 
tures, the  150,000,000  people  of  Russia 
are  to  be  taught  that  the  United  States 
is  in  earnest  in  the  war,  and  at  the  same 
time  expose  the  lies  German  agents 
have  been  spreading  throughout  Russia. 

Under  the  supervision  of  David  Wark 
Griffith,  who  placed  his  organization  at 
the  disposal  of  the  government,  and  at 
his  own  expense  as  a  volunteer  effort, 
a  film  has  been  prepared  and  now  is  on 
its  way  to  our  allies  across  the  water, 
showing  what  the  United  States  is  doing 
toward  making  ready  to  throw  its  power 
and  resources  into  the  great  conflict. 

Fifty  Prints  for  Russia 

Fifty  copies  of  the  film  have  been  made, 
which  will  be  shown  in  every  motion  pic- 
ture theater  in  Russia,  as  well  as  to  the 
millions  of  soldiers  and  sailors  battling 
against  the  German  Emperor  and  his 
plan  to  destroy  democracy. 

The  scenes  of  the  picture  are  laid  in 
every  part  of  the  United  States,  from 
the  Atlantic  to  the  Pacific,  and  from 
Canada  to  the  Rio  Grande.  Views  of 
the  war  resources  of  the  United  States 
are  given,  from  the  vast  agricultural 
stretches  of  the  Central  States,  which 
the  Russian  peasant  can  so  readily  un- 
derstand, to  the  great  iron  and  steel 
mills  and  munition  plants,  our  tremen- 
dous financial  resources,  our  naval 
power,  and  the  big  armies  which  are  be- 
ing raised  and  equipped  for  the  battle- 
fields of  Europe. 


Film  Has  a  Story 

A  story  has  been  woven  around  an 
imaginary  visit  of  Ivan,  a  Russian  peas- 
ant, to  the  American  republic,  as  a  guest 
of  the  people.  He  sees  with  his  own 
eyes,  all  the  resources  which  we  are  anx- 
ious and  ready  to  use  in  the  coming  fight 
with  the  Russian  people  against  the  Em- 
pire of  Germany.  Ivan  is  shown  in  the 
steel  mills,  munition  plants  and  automo- 
bile plants  at  Detroit,  turning  out  air- 
planes for  the  Russian  battle  front. 
What  the  United  States  has  accom- 
plished in  the  first  five  months  of  the  war 
is  made  clear  to  him.  He  sees  Secretary 
of  the  Treasury  signing  a  loan  of  $100,- 
000,000  to  Russia  and  views  of  the  sub- 
treasury  in  New  York,  where  $7,000,- 
000,000  in  gold  bullion  awaits  the  need  of 
war. 

Interwoven  in  the  picture  is  the  life 
of  Abraham  Lincoln,  the  most  nearly 
universal  of  American  heroes. 


"DOING  HER  BIT"  TITLE 

OF  MARGARITA  FISCHER'S 

NEW  AMERICAN  FILM 


"Doing  Her  Bit"  is  the  name  of  Mar- 
garita Fischer's  new  picture,  at  which 
she  is  hard  at  work.  It  was  specially 
written  for  her  and  contains  many  of 
the  artistic  locations  for  which  the 
American  company  is  famous. 


PARALTA  SIGNS  DIRECTOR  REGINALD  BARKER 


CIRCUIT   GETS   PETROVA  FILMS 

(Continued  from  Page  18) 

result  of  our  previously  announced  policy 
of  'Big  Pictures  for  Big  Exhibitors.'" 

On  July  15th  Superpictures  Distribut- 
ing Corporation  made  the  following 
statement  to  exhibitors: 

"We  are  going  to  put  our  money — just 
as  much  as  is  needed— into  big  pictures 
for  big  exhibitors.  And  we  are  going  to 
be  satisfied  with  a  fair,  moderate  profit 
on  each  production.  We'll  deal  with  you 
direct — with  one  of  you  or  several  of 
you — for  all  the  rights  to  all  the  pic- 
tures we  handle.  We'll  put  our  money 
into  the  pictures  you  and  we  believe  in. 
We'll  spend  our  money  in  publicity. 
We'll  get  behind  the  picture  with  all  the 
strength  our  organization  can  com- 
"mand. 


To  Follow  Policy  Closely 

"This  is  precisely  what  we  have  done: 
On  August.  12  we  announced  that  the 
first  of  the  Big  Pictures  for  Big  Exhib- 
itors would  be   Madame   Petrova  in  a 


ROBERT  T. 
NALD 


VhN  '-,  V,1';,1  KKSI"KNT  OI'   '  ARAL TA  PLAYS,  SHAKING  HANDS  WITH  REGI- 
BAKkER,  THE  DIRECTOR,  AFTER  THE  LATTER  SIGNED  A  CONTRACT  TO 
BECOME  BESSIE  BARRISCALE'S  DIRECTOR  (Paralta  Plays) 


MME.  OLGA  PETROVA 
(Head  of  Petrova  Pictures  Co.) 


series  of  special  productions  produc , 
by  the  Petrova  Picture  Company,  tj 
distribution  of  which  would  be  in  t 
hands  of  Superpictures  Distributing  C  j 
poration.    Since  that  announcement, 
have  been  approached  by  the  heads 
substantially  all  the  leading  distribut 
organizations  in  this  country,  and  h  : 
received    offers    for   these  pictures 
financial  terms  that  were  as  flattering^ 
Madame   Petrova  as   they  would  hf 
been  tempting  to  us  had  it  not  been 
our  announced  policy  of  dealing,  wll 
ever  possible,  with  the  exhibitors  dirj 
"Therefore,  the  arrangement  by  wlj 
the  Petrova  pictures  will  be  shown 
in  the  leading  houses  through  the  ctl 
try  and  later  handled  in  each  sectiorj 
a  man  known  throughout  that  sectioj 
its  leading  exhibitor  is  not  only  a  gif 
fying  but  an  entirely  natural  outgrcl 
of  the  policy  announced  by  us." 


EXHIBITORS  HERALD 


21 


MADAME  PETROYA 
TO  MAKE  SHORT 
STAGE  APPEARANCE 


Will  Devote  Afternoons  to  Foot- 
lights While  Making  Film 
Productions 


Madam  Olga  Petrova  is  planning  to 
make  a  brief  appearance  on  the  stage 
this  season.  These  appearances  will  be 
held  afternoons  other  than  regular  mati- 
nee days  and  will  not  in  any  way  inter- 
fere with  Petrova's  activities  in  produc- 
ing Petrova  Pictures. 

By  the  arrangement  existing  between 
Petrova  and  Frederick  L.  Collins,  presi- 
dent of  the  Petrova  Pictures  Company, 
the  actress  will  be  unhampered  in  these 
stage  pursuits,  in  view  of  her  agreement 
to  devote  herself  primarily  to  the  produc- 
tion of  her  own  personally  supervised 
films.  Until  her  first  picture  has  been 
issued,  on  or  about  October  22,  Petrova 
cannot  definitely  announce  the  dates  of 
her  recitals,  but  she  has  already  begun 
to  formulate  her  program. 


"Bill"  Hart, 
the  Bad  Man, 
is  at  it  again. 

Here  he  is 
caught  in  the 
act  of 
stealing  a 
plate  of 
ice  cream  from 
"Little  Mary" 


CHICAGO  A.  E.  A.  BRANCH  REACHES  AN 

AGREEMENT  WITH  OPERATORS'  UNION 


Men  Will  Run  Projection  Machines  Four  and  a  Half  Hours  Instead 
of  Four  Without  Extra  Charge;  Non-Members  Must 
Pay  High  Wage  Demand 


AYEAYERS  OF  LIFE" 
PICKED  AS  TITLE 
OF  WARREN  FILM 


Miss  Helen  Hayes  in  Leading  Role 
Will  Have  Strong  Support- 
ing Cast 


Union  projection  machine  operators 
reached  an  agreement  with  the  American 
Exhibitors'  Association  branch  in  Chi- 
:ago  this  week,  having  agreed  with  the 
Exhibitors'  organization  to  work  in  the 
heaters  of  its  members  four  and  one- 
half  hours  instead  of  four,  without  extra 
charge. 

!  The  Chicago  A.  E.  A.  has  also  entered 
nto  an  agreement  with  the  operators' 
inion  for  a  flat  rate  to  be  charged  all 
nembers  of  the  association.  However, 
rxhibitors  who  are  not  members  of  the 
Ihicago  A.  E.  A.  branch  will  be  forced 
to  pay  the  higher  rate  originally  asked 
>y  the  operators. 

Announcement  of  the  consummation 
|>f  the  agreement  with  the  union  was 


M.  L.  Fulton,  who  has  established 
eadquarters  at  the  Great  Northern  Ho- 
;1,  Chicago,  besides  handling  "Belgium, 
ie  Kingdom  of  Grief,"  the  stirring  pic- 
ire  of  Belgium's  invasion  by  Germany, 
also  handling  the  "French  Official 
v'ar  Pictures." 

This  is  the  official  French  war  picture, 
ken  under  the  personal  supervision  of 


made  at  the  semi-monthly  meeting  of 
the  Chicago  Theater  Owners'  Associa- 
tion, September  21.  by  Louis  H.  Frank. 

The  Chicago  branch  now  has  a  plan 
under  way  to  form  a  booking  club  for 
the  purpose  of  renting  films,  issuing 
posters,  and  to  conduct  a  general  ex- 
change business  for  members.  This  will 
save  exhibitors  hundreds  of  dollars,  it 
is  pointed  out.  and  also  save  a  great  deal 
of  time,  which  in  the  past  has  been  used 
in  going  from  one  exchange  to  another. 
Under  the  new  plan,  members  of  this^  ex- 
change will  return  posters  which  they 
have  used,  and  these  will  be  distributed 
to  other  exhibitors  using  the  features. 

It  is  also  planned  to  have  one  printer 
furnish  programs  and  hand  bills  for  the 
circuit  of  theaters  controlled  by  the 
members  of  this  A.  E.  A.  branch.  This 
will  be  acted  upon  at  the  next  session. 


the  General  Staff  of  the  French  army, 
and  while  there  are  a  number  of  other 
war  films  purporting  to  be  "official." 
these  films  should  not  be  confused  with 
these  other  war  films  bearing  similar 
names.  Exhibitors  booking  these  war 
films  will  have  the  added  advantage  of 
securing  new  material,  which  is  added 
from  week  to  week,  as  soon  as  secured. 


"Weavers  Of  Life."  a  title  which  is 
said  to  be  characteristic  of  the  play,  has 
been  selected  as  the  name  of  Edward 
Warren's  forthcoming  production. 

Miss  Helen  Hayes,  who  is  cast  in  the 
star  role,  will  be  supported  by  Howard 
Hall,  Kenneth  Hunter,  Barney  Gilmore, 
Earl  Schenck,  Edna  Sibbard  and  others. 


MACISTE,  GIANT 

OF  FILM  NOTE,  IS 

SLAIN  IN  BATTLE 


Star  of  "Cabiria"  and  "The 
Warrior"  Killed  in  Terrific 
Battle  on  Italian  Front 


Maciste.  the  giant  film  star,  who  ap- 
peared in  the  leading  role  in  "Cabiria" 
and  more  recently  "The  Warrior."  which 
is  being  distributed  by  General  Enter- 
prises. Inc..  of  Xew  York,  was  recently 
killed  in  action  on  the  Italian  battle  front. 
The  news  of  the  film  player's  death  was 
brought  to  Xew  York  this  week  by  E. 
Matson,  of  John  Olson  &  Co.,  prominent 
Scandinavian  film  traders. 

According  to  the  information  borne  by 
Mr.  Matson.  the  giant  Italian  screen 
player  was  slain  during  the  terrific  fisrht- 
ing  on  the  Bainsizza  Plateau  in  the  re- 
cent great  Italian  offensive. 


L.  FULTON  HANDLES  FRENCH  OFFICIAL  WAR 

FILM  WITH  "BELGIUM,  KINGDOM  OF  GRIEF" 


EXHIBITORS  HERALD 


TAKING  A  SCENE  FOR  "THE  WARRIOR" 


MACISTE.    THE    GIANT,    STANDING    BEFORE   THE   CAMERA,    FOR    A    SCENE    IN  "THE 
WARRIOR"  (GENERAL  ENTERPRISES,  INC.) 


SELECT  PICTURES  SIGNS  ALICE  BRADY; 

WILL  STAR  IN  EIGHT  FEATURES  A  YEAR 


Daughter  of  Wm.  A.  Brady  to  Start  Work  on  Initial  Feature  at 
Paragon  Studio  in  Fort  Lee  under  Director  Edward  Jose 


Select  Pictures  Corporation  announces 
that  it  has  signed  contracts  with  Alice 
Brady  by  which  Miss  Brady  immediately 
becomes  a  Select  Pictures  star. 

Miss  Brady  will  be  presented  during 
the  coming  year  in  eight  pictures  which 
will  be  published  under  the  Select  Star 
Series  system. 

On  the  first  of  these  eight  pictures 
Miss  Brady  will  begin  work  at  once  at 
the  Paragon  studio  in  l<ort  Lee.  She 
will  be  directed  by  Edward  Jose,  whose 
work  is  best  known  to  picture  fans 
through  his  direction  of  Norma  Tal- 
madge  in  "Poppy"  and  "The  Moth,"  the 
latter  being  a  current  Select  film.  Miss 
Brady's  first  picture  will  be  an  adapta- 
tion of  Henry  J.  W.  Dam's  successful 
play,  "The  Red  Mouse."  It  is  a  story 
of  modern  life  with  a  French  flavor. 
The  screen  title  of  the  picture  has  not 
yet  been  determined. 

Alice  Brady  is  the  daughter  of  Wil- 
liam A.  Brady,  the  widely  known  theat- 
rical manager,  and  Director-general  of 
World  pictures.  Miss  Brady  began  her 
public  career  at  a  very  early  age,  ap- 
pearing on  the  stage  in  theatrical  pro- 
ductions in  which  her  father  or  his 
friends  were  interested.  At  first  her 
talents  were  lent  to  the  musical  comedy 
stage,  and  she  appeared  in  roles  of  ever 
increasing  importance  in  a  number  of 
musical  successes,  among  them  being 
"The  Mikado,"  in  which  DeWolf  Hop- 
per was  being  starred,  and  "The  Balkan 
Princess." 

Always  seeking  new  heights  in  her 
theatrical  career.  Miss  Brady  soon  for- 


sook the  lighter  field  of  musical  comedy 
and  appeared  in  drama,  in  which  field 
her  greatest  success  was  in  a  production 
of  "Little  Women,"  in  which  William 
A.  Brady  starred  his  daughter.  "Little 
Women"  enjoyed  practically  a  season's 
run  in  New  York  and  made  friends  of 
thousands  of  playgoers  for  Miss  Brady. 

Her  real  popularity,  however,  is  the 
outcome  of  her  work  as  a  star  in  motion 
pictures.  On  the  screen  Miss  Brady  has 
enjoyed  a  vogue  truly  remarkable — re- 
markable for  its  extent  throughout  the 
length  and  breadth  of  the  country 
wherever  films  are  shown. 


Spokane,  Wash.  (Special  to  Exhibitors' 
Herald) — The  Washington  Motion  Pic- 
ture Company  with  a  body  of  directors 
and  officers  composed  entirely  of  Spokane 
men,  has  been  incorporated  and  will  start 
producing  six-reel  features,  with  Tyrone 
Power  as  leading  man,  in  and  around 
Spokane  within  the  next  thirty  days. 

A  meeting  of  the  stockholders  of  the 
new  enterprise  was  held  recently  and 
Allen  Meisenheimer  was  elected  pres- 
ident; W.  W.  Zent,  vice-president,  and 
E.  E.  Young,  secretary.  The  following 
are  directors:  Thomas  S.  Griffith,  James 
S.  Ramage,  Henri  Crommelin,  Allen 
Meisenheimer  and  W.  W.  Zent. 


CENSORS  CAUSE 

GOLDWYN  TO  HOLD 
"MAGDALENE"  FILM 


"Fighting  Odds"  Starring  Maxine 
Elliott  Replaces  First 
Scheduled  Feature 


While  the  Goldwyn  picture,  "The 
Eternal  Magdalene."  starring  Maxine 
Elliott,  was  passed  with  the  hearty  en- 
dorsement of  the  National  Board  of  Re- 
view with  a  special  report  "that  the 
world  as  a  motion  picture  audience  owes 
Goldwyn  a  vote  of  thanks  for  making 
this  sincere  and  beautiful  production,"  it 
did  not  meet  with  the  approval  of  the 
censors  in  Pennsylvania  and  in  the  city 
of  Chicago. 

It  was  therefore  found  necessary  to 
rearrange  the  schedule  and  Miss  Elliotts 
second  Goldwyn  picture,  "Fighting 
Odds."  written  by  Roi  Cooper  Megrue 
and  Irvin  S.  Cobb,  will  be  presented  on 
the  date  that  "The  Eternal  Magdalene" 
was  to  have  been  shown. 


MILITARY  CAMP  IS 
USED  FOR  SCENES 
IN  NORMAND  PLAY 


Star  Gets  Martial  Color  for  "Joan 
of  Flatbush"  Comedy  at 
Plattsburg 


Because  Mabel  Normand's  first  com- 
edy for  Goldwyn  Pictures  calls  for  mar- 
tial scenes,  the  star  and  her  company 
invaded  the  military  camp  at  Plattsburg 
this  week  and  completed  the  necessary 
military  scenes  for  "Joan  of  Flatbush." 
The  story  is  from  the  pen  of  Porter 
Emerson  Browne. 

Accompanied  by  Director  C.  T.  Horan, 
Mr.  Browne,  Lawrence  McCloskey,  of 
the  scenario  department,  and  a  cast  of 
players,  Miss  Normand  will  spend  two 
weeks  getting  scenes  for  the  completior 
of  the  photoplay  on  the  shores  of  Lake 
Champlain. 


The  work  of  filming  the  first  produc 
tion  will  begin  as  the  work  of  organizin 
a  company  of  players  has  been  coir 
pleted.  C.  J.  Ward  of  Los  Angele 
manager  of  productions  is  now  engag 
ing  players. 

Tyrone  Power,  the  screen  and  stag 
star,  now  is  filling  an  engagement  : 
New  York  city.  As  soon  as  his  contra 
terminates  he  will  leave  for  Spokane  ar 
head  the  company. 

Several   sites   for   the   erection  of 
large,    modern    studio    are    under  co 
sideration   by   the   company  and  it 
probable  that  a  decision  will  be  reach 
and  work  commenced,  this  week. 


WASHINGTON  M.  P.  CO.  OF  SPOKANE  IS 

FORMED  TO  PRODUCE  SIX  REEL  FEATURES 


EXHIBITORS  HERALD 


PARALTA  DROPS  TRIANGLE  CORP. 

AS  DISTRIBUTOR  OF  ITS  FILMS 


S.  E.  ABEL  STARTS 

TRIP  FOR  SELECT 


Contract  Between  Concerns  Entered  Into  June  30,  Abro- 
gated by  Agreement  When  Lynch  Sells 
Interests  in  Concern 


The  contract  between  Paralta  Plays,  Inc.,  and  the  Triangle  Distributing  Cor- 
poration, entered  into  June  30,  has  been  abrogated  and  no  Paralta  production  will 
be  published  through  the  Triangle  organization,  it  is  officially  announced  this  week 
in  New  York  by  Paralta  officers. 

The  contract  between  Paralta  and  Triangle  was  more  the  result  of  the  personal 
friendship  existing  between  Carl  Anderson,  president  of  Paralta,  and  Stephen  A. 
Lynch,  than  anything  else.  When  this  agreement  was  entered  into  it  was  with  the 
distinct  understanding  that  should  Mr.  Lynch  sell  his  interest  in  the  Triangle  Dis- 
tributing Corporation  the  contract  with  Paralta  should  terminate. 

Mr.  Lynch  notified  Mr.  Anderson,  September  10,  that  he  was  about  to  dispose 
of  his  interest  in  the  Triangle  Distributing  Corporation.  At  that  time  the  abrogation 
of  the  contract  between  Paralta  and  Triangle  was  taken  up  and  during  the  past  week 
the  relationship  existing  between  the  two  corporations  was  brought  to  an  amicable 
termination  by  mutual  agreement. 

Will  Not  Affect  Paralta 

This  situation  will  not  have  any  effect 
ion  the  activities  of  the  Paralta  organi- 
zation, and  plans  made  weeks  ago  for  a 
wide  extension  of  its  producing  interest 
|  will  be  carried  forward  as  rapidly  as 
.  possible.  Paralta  now  has  six  big  fea- 
ture photodramas  completed  and  ready 
for  distribution.  This  list  comprises  j. 
Warren  Kerrigan  in  Peter  B.  Kyne's  "A 
Man's  Man,"  and  Frederick  Chapin's 
"Turn  of  a  Card";  Bessie  Barriscale  in 
i Harold  MacGrath's  "Madam  Who"  and 
Grace  Miller  White's  ''Rose  o'  Para- 
idise,"  and  two  state  rights  productions, 
f'Alimony,"  by  Hayden  Talbot,  and  "The 
Golden  Thread."  by  Thomas  J.  Ger- 
aghty.  based  on  an  original  story  by 
William  E.  W  ing.  Paralta  also  now  has 
five  companies  working  on  productions 
:at  the  Paralta  studios  in  Hollywood.  In 
two  months  five  more  big  feature  pho- 
toplays will  be  added  to  its  output. 
!  Work  was  begun  at  the  Paralta  studio 
[on  the  West  Coast  June  4  last,  when  J. 
Warren  Kerrigan  and  Bessie  Barriscale 
started  filming  "A  Man's  Man"  and 
•'Rose  o'  Paradise."  When  the  anniver- 
sary of  its  first  year  as  a  producer.  June 
191S.    is    reached    on    the  calendar. 


Sydney  E.  Abel,  special  representative 
of  Select  Pictures  Corporation,  left  Fri- 
day on  his  first  visit  to  the  newly  estab- 
lished Select  Exchanges. 

Mr.  Abel's  first  objective  is  Washing- 
ton, D.  C.  where  he  will  be  in  con- 
ference with  branch  manager  V.  P. 
Whitaker,  who  has  recently  taken  charge 
of  the  Washington  exchange  just  opened 
at  811  "E"  Street,  Northwest. 

Whitaker  reports  big  business  from 
the  nation's  capitol.  and  Abel  expects 
to  have  a  promising  report  to  make  on 
his  return  from  his  first  official  trip. 


AD  FILM  PRODUCERS'  ASSN. 
CHANGES  NAME  AT  MEET 
HELD  IN  ROTHACKER  PLANT 


Paralta  intends  to  have  made  the  record 
of  producing  fifty-two  star  feature  plays. 

Has  Attractive  Coast  Plant 

Paralta  now  has  one  of  the  most  ac- 
tive studios  on  the  west  coast,  which  is 
being  conducted  under  the  general  direc- 
tion of  Robert  T.  Kane,  vice-president 
of  Paralta  Plays.  Inc.  Robert  Brunton 
is  studio  manager  and  heads  one  of  the 
most  competent  technical  motion  pic- 
ture organizations  in  this  country.  Mr. 
Brunton  came  to  America  with  the  late 
Sir  Henry  Irving,  with  whom  he  was 
connected  for  several  years  in  the  ca- 
pacity of  art  director  in  the  staging  of 
the  famous  actor-manager's  now  historic 
dramatic  productions  at  the  London  Ly- 
ceum theater.  After  a  brief  connection 
with  New  York  theatrical  productions, 
Mr.  Brunton  joined  the  Triangle  pro- 
ducing interests  and  directed  the  staging 
of  many  of  its  early  great  successes. 
As  manager  of  Paralta  studios  he  is  well 
sustaining  the  great  reputation  he  has 
enjoyed,  both  in  this  country  and  in 
England.  . 

Paralta's  art  director  is  R.  Holmes 
Paul,  a  widely  known  English  authority 
of  dramatic  art.  scenic  construction,  cos- 


The  Advertising  Film  Producers'  As- 
sociation, the  official  departmental  of  the 
Associated  Advertising  Clubs  of  the 
World,  held  a  meeting  at  the  Rothacker 
studios,  Chicago,  September  IT,  at  which 
the  name  of  the  organization  was 
changed  to  the  Motion  Picture  Advertis- 
ing Association  of  the  World.  The  next 
meeting  will  be  held  at  the  Statler  Hotel, 
Detroit.  Mich.,  on  October  26. 


NEW  MUTUAL  PRESS  SHEET 
WILL  AID  EXHIBITORS 

ADVERTISE  2  FEATURES 

Exhibitors  booking  Mutual's  "The 
Girl  Who  Couldn't  Grow  Up,"  with  Mar- 
garita Fischer,  and  "Sands  of  Sacrifice," 
with  William  Russell,  will  find  tips  on 
advertising,  poster  displays  and  music 
cues  in  two  press  sheets  being  sent  out 
by  the  Mutual  Film  Corporation,  which 
will  aid  in  advertising  these  features. 


(Continued  on  Page  24,  Col 


LAEMMLE  IN  NEW  YORK 

AFTER  TRIP  TO  COAST 

Carl  Laemmle,  president  of  the  Uni- 
versal Film  Manufacturing  Company, 
returned  this  week  to  Xew  York  from  a 
visit  to  Universal  City.  California. 


FOUR  NOTED  FOX  STARS  APPEARING  IN  BIG  FEATURES 


ROM  LEFT  TO  RIGHT:    GEORGE  WALSH.  GLADYS  BROCKWELL,  VIRGINIA    PEARSON,    AND    DUbTIN    FARNLM.      THESE    POPl  LAR 
PLAYERS  HAVE  APPEARED  IN  SOME  OF  THE  SEASOVS    MOST    NOTABLE    PHOTOPLAYS,   AND    NOW  ARE 

WORKING  ON  FILMS  FOR  OCTOBER.    (WM.  FOX.) 


24 


EXHIBITORS  HERALD 


FUNKHOUSER  FORCED  TO  FREE  FOX 

FILM,  "THE  SPY"  IN  CHICAGO  COURT 


"The  Officer  Acted  Wholly  Outside  the  Law,"  Is  Opinion  of 
Judge  Alschuler  in  Decision  Against  Censor 
Board  Chief 


Fox  Film  Corporation  has  won  the 
fight  which  it  began  in  the  Federal 
Courts  for  the  right  to  exhibit  in  the 
city  of  Chicago,  William  Fox's  screen 
drama,  "The  Spy,"  which  portrays  the 
menace  to  America  the  sinister  workings 
of  the  German  secret  agents. 

A  short  time  since,  M.  L.  C.  Funk- 
houser,  in  his  capacity  as  official  film 
censor  for  Chicago,  refused  to  issue  the 
permit  necessary  to  "The  Spy's"  exhibi- 
tion. One  of  the  reasons  which  Mr. 
Funkhouser  cited  for  his  action  was  that 
"the  picture  was  in  places  too  'dramatic 
and  that  it  made  the  sweat  stand  out 
on  my  brow." 

Fox  Film  Corporation  immediately 
sought  an  injunction  to  restrain  the  mu- 
nicipal authorities  from  preventing  the 
showings.  In  the  bill  of  complaint,  Mr. 
Fox  established  the  point  that  Mr.  Funk- 


Rex  Beach's  newest  production,  "The 
Auction  Block,"  is  about  ready  for  pub- 
lication through  the  Goldwyn  Distrib- 
uting Corporation.  The  concern  an- 
nounces that  this  feature  is  expected  to 
number  among  the  most  successful  pic- 
tures of  the  season. 

Rex  Beach  is  author  ot  almost  a  score 
of  novels — all  of  which  have  had  wide 
popularity  with  the  American  public. 
All  of  the  Rex  Beach  fiction  has  had 
serial  publication  in  the  biggest  and 
most  successful  magazines  of  the  United 
States,  England  and  Australia. 

In  addition  to  these  two  forms  of  pub- 


Fun-Art  Films,  Inc.,  has  started  work 
on  its  first  picture  at  the  Thanhouser 
Studios  in  New  Rochelle.  It  is  the  inten- 
tion to  issue  two  two-reel  comedies  a 
month  with  the  well  known  vaudeville 
team  of  Ray  and  Gordon  Dooley  featured 
in  the  principal  roles. 

The  Dooleys  are  well  known  on  the 
biggest  vaudeville  circuits. 

Vincent  Bryan  and  Johnny  Hines  will 
collaborate  as  producers  and  directors. 
Mr.  Bryan  is  a  well  known  writer  of 
popular  songs  and  musical  plays. 

Johnny  Hines,  for  two  years  and  a 


houser's  power  to  condemn  a  photoplay 
was  limited  to  pictures  which  were  in 
some  way  obscene  or  immoral,  and  that 
"The  Spy"  w^s  obviously  not  within  that 
classification. 

Judge  Samuel  Alschuler,  of  the  United 
States  District  Court,  has  just  upheld  this 
contention  and  has  issued  an  order  for- 
bidding interference  with  the  exhibition 
of  "The  Spy."  Judge  Alschuler  says  in 
his  opinion,  that  in  this  case  "the  officer 
appears  from  what  is  before  the  court  to 
have  acted  wholly  outside  the  law." 

The  opinion  goes  on  to  state  that  since 
Mr.  Funkhouser  himself  concedes  that 
his  ruling  in  declining  a  permit  was  based 
largely,  if  not  entirely,  upon  the  impres- 
sively dramatic  features  of  the  photoplay, 
there  was  unquestionably  an  abuse  of 
discretion  in  barring  "The  Spy." 


lication  virtually  all  of  his  bigger  stories 
have  been  syndicated  for  publication  in 
the  magazine  sections  of  thousands  of 
American  newspapers.  This  means  that 
the  public  knows  Rex  Beach's  stories. 

When  "The  Auction  Block"  is  issued 
in  a  few  weeks  every  exhibitor  knows 
that  behind  it  there  stands  the  name  of 
Rex  Beach,  which  should  prove  to  be  a 
big  aid  in  attracting  the  public. 

"The  Auction  Block"  contains  ele- 
mental drama  so  familiar  to  the  average 
American  that  it  holds  him  because  of 
its  familiarity. 


half,  was  leading  comedian  and  co-author 
of  many  of  the  features  published  by  the 
World  Film  Corporation. 

Edward  Horn,  who  will  do  the  camera 
work,  was  five  years  with  Pathe,  a  year 
and  a  half  with  the  Biograph,  two  years 
with  the  World  Film  and  George  Kleine. 

Among  those  who  will  be  seen  in  the 
cast  in  addition  to  Ray  and  Gordon  Doo- 
ley will  be  Mr.  Hines,  who  will  play  the 
opposite  comedy  parts  to  Gordon  Doo- 
ley, and  Edward  Kimball,  the  father  of 
Clara  Kimball  Young,  who  owns  Fun- 
Art  Films,  Inc. 


PARALTA  DROPS  TRIANGLE 

(Continued  from  Page  23) 

turning,  architecture,  etc.  The  casting 
director  is  David  M.  Hartford,  an  actor 
of  note  who  has  been  identified  with 
the  production  of  many  exceptional  pho- 
to-dramatic successes.  Paralta's  scen- 
ario bureau  is  headed  by  Kex  Stoval, 
Thomas  J.  Geraghty,  H.  Sheridan  Bick- 
ers, Hayden  Talbot,  Eugene  B.  Lewis, 
William  Horwitz,  Francis  Guihan,  Ed- 
ward Hammer,  E.  W.  Babcock,  Jesse 
Booth  and  Monte  M.  Katterjohn,  who 
wrote  the  scenario  for  Miss  Barriscale's 
Madam  Who,"  which  will  be  her  first 
Paralta  film,  to  be  followed  by  "Rose  o' 
Paradise." 

Noted  Authors  to  Contribute 

Arrangements  have  been  made  with 
very  noted  authors  to  contribute  toj 
Paralta  Plays,  among  which  may  be- 
mentioned  Rupert  Hughes,  Mrs.  Wilson 
Woodrow,  Frederic  Arnold  Kummer, 
"Tex"  O'Reilly,  Charles  Neville  Buck 
and  Larry  Evans. 

Paralta's  dramatic  directing  staff  is 
headed  by  Reginald  Barker,  Raymond 
B.  West,  Emmit  Flynn,  Oscar  Afpel  and 
Wallace  Worsley.  Messrs.  Barker,  West 
and  Apfel  stand  in  the  front  line  of  the 
American  directors  who  have  accom- 
plished remarkable  things  in  the  devel- 
opment of  the  silent  drama.  This  com- 
pany's directors  of  photography,  Clyde 
De  Vinna  and  Guy  L.  Wilky,  also  stand 
at  the  heads  of  their  profession.  Robert 
Newhart  is  also  a  conspicuous  member 
of  the  Paralta  photographic  division. 

This  able  producing  staff  stands  be- 
hind, not  only  such  noted  players  as  Miss 
Barriscale  and  Mr.  Kerrigan,  but  also 
Henry  B.  Walthall,  supported  by  Miss 
Mary  Charleson,  who  will  present  as  a 
start-actor-manager,  dramatic  features 
under  the  executive  direction  of  Paralta 
Plays.  Mr.  Walthall  is  regarded  by  lead- 
ing dramatic  authorities  as  the  greatest 
actor  on  the  screen. 

Walthall  Called  Greatest  Actor 

Special  productions  made  and  distrib- 
uted under  the  executive  direction  o$- 
Paralta  Plays,  Inc.,  will  present  such 
widely  known  players  as  Howard  Hick- 
man, Rhea  Mitchell,  Clara  Williams  and 
Lois  Wilson,  in  photodramas  by  famous 
authors,  especially  adapted  to  their  per- 
sonalities. 

For  the  state  rights  field,  artistic  pro- 
ductions will  also  be  made  and  distrib- 
uted under  the  executive  direction  of. 
Paralta  Plays,  well  exemplified  in  the 
first  two  efforts  made  in  this  direction — 
"Alimony,"  founded  on  an  original  scen- 
ario written  by  Hayden  Talbot,  and  "The 
Golden  Thread,"  written  by  Thomas  J. 
Geraghty,  based  on  an  original  story 
by  William  E.  Wing.  It  is  intended 
that  these  special  state  rights  produc- 
tions shall  prove  exceptionally  valuable 
propositions  to  state  rights  operators. 


Toronto,  Ont. — Mr.  Fegan,  well  known 
Toronto  exhibitor  and  manager  of  the 
Broadview  and  Eclipse  Theatres,  was 
summoned  to  court  on  the  charge  thai 
he  had  been  making  illegal  use  of  wat 
tax  tickets  and  had  been  reselling  same 
insead  of  destroying  them  in  the  chop 
per.  However,  Mr.  Fegan  was  able  tc 
show  his  books,  showing  his  receipts  ant 
his  purchases  of  war  tax  tickets,  whicl 
proved  that  this  charge  was  not  foundet 
on  the  truth  and  the  case  was  dismissed 


REX  BEACH'S  "AUCTION  BLOCK"  FILM  SOON 

TO  BE  PUBLISHED  THROUGH  GOLDWYN 


Big  Feature  Is  Expected  to  Rank  Among  Most  Notable  Screen  Suc- 
cesses of  the  Season,  Concern  Predicts;  Author's  Name 
Seen  as  Advertising  Aid 


FUN- ART  FILMS  STARTS  NEW  COMEDY 

SERIES  WITH  RAY  AND  GORDON  DOOLEY 


Vaudeville  Stars  Begin  Work  on  Two-Reelers  at  Thanhouser  Studios 
in  New  Rochelle;  Exhibitors  Will  Be  Offered  Two  Each  Month 


EXHIBITORS  HERALD 


2f 


RIED  LIST  OF  FEATURES  FOR  FOX 
OCTOBER  SCHEDULE  IS  ANNOUNCED 


Gladys  Brockwell,  Virginia  Pearson,  June  Caprice,  George 
Walsh  and  Dustin  Farnum  Have  Stellar  Roles 
in  New  Plavs 


What  is  probably  the  most  varied  list 
of  film  subjects  William  Fox  has  ever 
made  is  announced  for  October.  The 
pictures  star  Gladys  Brockwell,  Virginia 
Pearson,  June  Caprice,  George  Walsh 
and  Dustin  Farnum.  Technically,  Miss 
Brockwell's  play  is  a  September  issue, 
as  it  will  be  published  on  the  last  day  of 
the  month;  but  inasmuch  as  it  it  has 
been  substituted  for  another  production 
through  a  change  in  schedule,  it  comes 
practically  unheralded. 

The  order  of  the  photoplays  is  as  fol- 
lows: September  30,  Gladys  Brockwell 
in  "Conscience:"  October  7.  Virginia 
Pearson  in  "Thou  Shalt  Not  Steal:" 
October  14,  Tune  Caprice  in  "Miss  U.  S. 
A.:"  October  21,  George  Walsh  in  "This 
Is  The  Life;"  October  28,  Dustin  Farnum 

[in  "The  Scarlet  Pimpernel." 

"Conscience."  Miss  Brockwell's  new 
starring  vehicle,  is  a  drama  with  an  al- 
legorical motif.  The  central  theme  has 
been  deftly  treated  by  Bertram  Bracken, 
the  director,  who  returns  to  the  William 

J  Fox  forces  with  this  picture. 

Miss  Pearson's  forthcoming  subject. 
"Thou  Shalt  Xot  Steal,"  also  required 
a  large  supporting  cast,  prominent  in 
which  are  Claire  Whitney,  Eric  Mayne. 
Dan  Mason,  Mathilde  Brundage,  John 
Goldsworthy,  Robert  Elliott.  Martin 
jFaust.  Lem  Kennedy,  Danny  Sullivan 
jnd  Victor  DeLinksy. 

"Miss  U.  S.  A."  gives  June  Caprice  a 
story  with  a  patriotic  theme.    The  pic- 
is  the  most  dramatic  Miss  Caprice 
las  ever  had.  and    shows    also  many 
[spectacular  military  scenes. 

October  21,  the  public  will  first  have 
opportunity  of  seeing  a  photoplay 
lade  by  one  brother  and  starring  an- 
Dther.  R.  A.  Walsh  is  in  charge  of 
screening  "This  Is  the  Life,"  and  George 
the  star.  The  picture  is  of  the  light 
comedy  type.  Wanda  Petit,  who  was 
seen  in  "The  Broadway  Sport"  and  "The 


Derelict,"  William  Fox  features,  was 
sent  across  the  continent  to  play  oppo- 
site George  Walsh. 

"The  Scarlet  Pimpernel,"  the  last  film 
of  the  month,  is  an  adventure  story  from 
Baroness  Orozy's  splendid  novel.  The 
stage  version  has  been  counted  as  one 
of  the  biggest  successes  of  the  British 
theatre  and  with  Dustin  Farnum  in  the 
starred  part,  the  cinema  drama  will  prob- 
ably duplicate  the  success  of  the  play. 
The  pimpernel  is  a  tiny  wayside  flower 
which  has  been  adopted  as  the  emblem 
of  a  band  of  Englishmen  engaged  in 
rescuing  condemned  aristocrats  during 
the  French  revolution. 


A.  H.  BLANK  GETS 
"COLD  DECK"  FILM 

FOR  FOUR  STATES 


Triangle  Special  Featuring  YVm. 
Hart  Secured  for  Iowa,  Neb- 
raska, Missouri  and 
Kansas 


'  The  Cold  Deck"  featuring  William  S. 
Hart,  which  is  being  sold  on  the  state 
rights  basis  by  the  Triangle  Distributing 
Corporation,  has  been  securing  for  the 
states  of  Iowa,  Nebraska,  Missouri  and 
Kansas  by  A.  H.  Blank  of  Des  Moines, 
Iowa. 

This  picture  was  made  by  Thomas 
Ince  as  a  special  for  the  Triangle  pro- 
gram. When  Mr.  Ince  left  the  Triangle 
organization  he  turned  it  over  to  the 
concern  and  to  realize  quickly  on  it 
Triangle  is  offering  it  to  state  rights 
buyers. 

Mr.  Blank  recently  secured  the  above 
territory  while  in  Xew  York  and  expects 
to  do  good  business  with  the  feature. 


QLTRK  WILL  HOLD 
TRADE  SHOWS  FOR 
"SUPPLEMENT"  FILMS 


Photoplay  Magazine  Series  of 
Twelve  Single-Reel  Subjects  for 
State  Rights  Market 


James  R.  Quirk,  publisher  of  Photo- 
play Magazine,  who  soon  will  issue 
twelve  single  reel  motion  picture  sub- 
jects under  the  title  "Photoplay  Maga- 
zine Screen  Supplement,"  announces  that 
in  the  near  future  special  trade  showings 
will  be  held  in  Xew  York  City,  Chicago, 
and  other  cities  for  the  purpose  of  dem- 
onstrating to  interested  state  rights 
buyers  and  exhibitors  who  control 
chains  of  theatres,  the  novel  sort  of  an 
attraction  he  has  prepared. 

Already  Mr.  Quirk  has  received  many 
applications  for  territorial  rights  on 
these  twelve  de  luxe  single  reel  motion 
pictures. 

The  box  office  value  of  subjects  in 
which  such  film  celebrities  as  Douglas 
Fairbanks,  Charlie  Chaplin,  Bessie  Love, 
Mary  Miles  Minter,  Warren  Kerrigan, 
Charlie  Ray.  Louise  Glaum,  Dorothy 
Dalton,  William  Russell,  the  Sidney 
Drews,  Mabel  Taliaferro,  Viola  Dana, 
and  a  host  of  other  stars  appear,  will  be 
proven,  it  is  said,  at  these  special  trade 
showings. 

State  rights  buyers  and  exhibitors  of 
standing  and  repute  who  are  interested 
in  securing  territorial  rights  on  Photo- 
play Magazine  Screen  Supplement  should 
write  Mr.  Quick. 


Toronto.  Ont— On  Sept.  20,  at  the 
Colonial  Theatre,  Universal's  new  serial 
"The  Red  Ace."  was  screened  for  To- 
ronto exhibitors.  Six  episodes  were 
shown  to  nearly  every  exhibitor  in 
Toronto  and  it  was  unanimously  agreed 
that  it  was  one  of  the  best  serials  that 
has  ever  been  published.  Each  episode 
is  full  of  that  punch  which  brings  the 
patrons  back  and  Universal  had  many 
requests  for  bookings.  The  plot  of  this 
serial  is  laid  in  Canada  and  deals  with 
the  German  spy  system. 


THREE  DRAMATIC  SCENES  FROM  FILM  PRODUCTION  "SHAME" 


s 


HIS  TOHX  W.  NOBLE  FEATURE  MADE  FOR  THE  STATE  RIGHTS  MARKET.    IT   IS    PREDICTED    BY    THE    PRODUCER.    WILL  RANK 
AMOXG  THE  FOREMOST  SCREEN  PLAYS  OF  THE  SEASON.    (John  W.  Noble.) 


26 


EXHIBITORS  HERALD 


MARGUERITE  CLARK  IN  SCENES  FROM  "BAB'S  BURGLAR" 


THE  \VI\sOME  PARAMOUNT  STAR  IS  SEEN  IN  THREE  AMUSING  SITUATIONS   FROM   MARY  ROBERTS   RINEHART'S   SECOND  "SUB- 
DEIS"  STORY  TO  HE  PUBLISHED  OCTOBER  29.  (Paramount.) 


REPAIRS  OF  AUDITORIUM  THEATRE  IN 

CHICAGO  STALLS  "EYES  OF  WORLD"  PREMIER 


W.  H.  Clune  Feature  Scheduled  for  Eastern  Opening  Sept.  21,  Delayed 
Because  Army  Draft  Men  Could  Not  Finish  Work  on 
Theatre  on  Time 


Calling  of  the  national  army  quota 
from  Chicago  to  the  training  camp  at 
Rockford  was  one  of  the  chief  causes  of 
an  embarrassing  delay  in  holding  the 
Eastern  premier  of  "Eyes  of  the  World." 
the  new  Clune  feature,  at  the  Auditorium, 
Chicago. 

The  original  date  for  the  first  show- 
ing was  Friday  evening,  September  21, 
set  after  conference  with  contractors 
who  are  redecorating  the  big  theatre. 
The  W.  H.  Clune  representatives  in  Chi- 
cago were  assured  that  the  theatre 
would  be  in  readiness  by  that  date.  But 
the  contractor  failed  to  reckon  with  the 
call  of  the  national  army  men  to  service. 
He  had  planned  to  employ  one  hundred 


decorators,  but  was  able  to  obtain  the 
service  of  only  twelve. 

Spence  C.  Rogers,  Mr.  Clune's  per- 
sonal representative  in  Chicago,  was  in- 
formed on  Wednesday  evening  that  it 
would  be  impossible  to  remove  the  scaf- 
folding upon  which  the  men  were  work- 
ing before  Thursday  of  the  following 
week,  and  the  opening  date  was  neces- 
sarily set  for  that  time. 

An  extensive  advertising  campaign, 
embracing  not  only  the  ordinary  chan- 
nels but  several  hundred  newspapers  in 
towns  surrounding  Chicago,  had  been 
carried  out  in  connection  with  the  pre- 
sentation, entailing  a  loss  of  fully  $10,000 
to  the  Clune  organization. 


HUTCHINSON  PLANS  EXPENDITURE  INCREASE 

ON  FILMS  AT  AMERICAN'S  COAST  PLANT 


ISSUE  DATE  OF 
"ADVENTURER"  WITH 
CHAPLIN  IN  DOUBT 


The  date  of  publication  of  the 
forthcoming  Mutual-Chaplin  spe- 
cial, "The  Adventurer,"  has  not  yet 
been  set,  despite  the  fact  that  the 
production  was  expected  to  be 
ready  for  exhibitors  by  September 
1.  The  final  scenes  have  been  de- 
layed, first  by  the  illness  of  Mr. 
Chaplin  and  then  by  an  attack  of 
sickness  which  kept  his  leading 
woman.  Miss  Edna  Purviance, 
from  the  studio  for  more  than  two 
weeks. 

The  issue  date  will  be  announced 
by  the  Mutual  Film  Corporation  as 
soon  as  it  is  certain,  but  no  an- 
nouncement will  be  made  until  that 
time  to  prevent  the  possibility  of 
postponement. 


REX  WEBER  VICTIM  OF 
REAL  AUTO  ACCIDENT 

AS  HE  PLOTS  REEL  ONE 


'We  Expect  to  Put  All  Productions  on  Still  Higher  Basis  in  Point  of 
Quality,"  Says  President  on  Return  to  Chicago  After  Survey 
of  Santa  Barbara  Activities 


Samuel  S.  Hutchinson,  president  of 
the  American  Film  Company,  Inc.,  who 
has  just  returned 'to  the  home  offices  at 
6227  Broadway,  Chicago,  from  an  ex- 
tensive survey  of  the  studios  in  Santa 
Barbara,  Cal.,  has  declared  himself  for 
a  general  plan  that  will  include  largely 
increased  expenditures  for  the  company. 

And  this  despite  the  fact  that  just  now 
the  majority  of  the  producers  are  look- 
ing for  experts  to  show  them  how  to  cut 
down  expenses  instead  of  increasing 
them. 

"We  expect  to  put  all  our  productions 
on  a  still  higher  basis  in  point  of  qual- 
ity," says  president  Hutchinson,  "and  to 
keep  our  pictures  at  the  standard  of  ex- 
cellence for  which  we  plan,  will  mean 
the  expenditure  of  even  larger  sums  or 
money  than  we  have  been  using  in  the 
past.  Our  aim  is  always  for  the  very 
best  that  can  be  produced  in  pictures, 


and  while  we  do  not  intend  to  throw 
away  any  money,  we  expect  our  expenses 
to  keep  pace  with  the  ssanaard  we  have 
always  set  in  the  picture  world. 

"I  have  recently  added  Margarita 
Fischer  to  our  stars  and  this  gives  us 
an  organization  of  the  highest  class  of 
screen  artists,  comprising  Miss  Fischer, 
Mary  Miles  Minter,  Juliette  Day,  Wil- 
liam Russell  and  Gail  Kane.  In  order  to 
reach  their  best  development  each  de- 
partment connected  with  our  picture 
production  must  maintain  a  correspond- 
ing degree  of  quality  of  direction  as  well 
as  production.  Efficiency  is  bound  to  be 
high  priced;  but  we  intend  to  have  only 
the  most  artistic  talent,  trained  writers, 
capable  directors,  expert  camera  men 
and  altogether  a  highly  efficient  tech- 
nical and  construction  staff  in  all  our 
companies." 


Rex  Weber,  director  oi  the  Titan  Pic- 
tures Corporation,  with  offices  in  the 
Century  building,  Chicago,  while  rushing 
to  the  Rothacker  studios  on  Diversey 
Parkw'ay,  to  stage  a  comedy  automobile 
accident  he  had  just  planned,  met  with 
an  accident  Sept.  22,  when  his  taxi  col- 
lided with  a  Broadway  street  car  that 
looked  funnier  than  the  one  Mr.  Weber 
had  planned  making,  but  which  resulted 
in  a  broken  rib,  as  well  as  damage  to 
the  taxi. 

Mr.  Weber  was  making  a  diagram  of 
the  "set"  when  the  crash  came  and  his 
head  went  through  the  taxi  door  in  a 
style  the  most  adept  Keystone  comedian 
could  not  beat.  He  is  confined  to  his 
home  in  Edgewater. 


Toronto,  Ont. — It  is  announced  that 
E.  Cronyn,  formerly  vice-president  of 
the  company  which  controls  the  Strand 
and  York  Theatres,  Toronto,  is  to  be- 
come president,  taking  the  place  of  the 
late  Henry  J.  Brock,  of  Buffalo,  who  was 
killed  in  a  recent  automohile  accident. 
It  is  understood  that  there  will  not  be 
any  changes  made  in  the  management 
of  these  local  houses. 


EXHIBITORS  HERALD 


REVI  EWS 


Julian  Eltinge  in 

THE  COL  ST  ESS  CHARMING' 

Lasky-Paramount  comedy-drama;  five  parts;  published 
September  17 

As  a  whole  Entertaining 

Story   Enjoyable 

Star   Excellent 

Support   Ample 

Settings  Faithful 

Photograpb>     Fine 

There  are  plenty  of  ways  for  exhibitors  to  exploit  "The 
Countess  Charming"  so  that  there  will  be  no  empty  seats  in 
the  theaters.  Julian  Eltinge's  fame  is  a  big  factor.  Not  every 
one  has  been  able  to  see  this  player  enacting  two  roles  in  one 
production  on  the  speaking  stage  and  a  desire  to  see  him  on 
the  screen  will  bring 'them  out.  Then  there  is  an  entertaining 
and  humorous  story  handled  in  a  very  fine  manner.  The  cast 
is  well  balanced  and  the  photography  and  settings  are  in  keep- 
ing with  a  well  done  production. 

The  supporting  cast  includes  Florence  Yidor,  Edythe 
Chapman,  Tully  Marshall.  Gustave  von  seyfertitz,  Mabel  Van 
Buren.  Billy  Elmer,  George  Kewa  and  Mrs.  George  Kewa.  The 
scenario  is  by  Gardner  Hunting  from  the  story"  by  Gelett 
Burgess  and  Carolyn  Wells.    Direction  by  Donald  Crisp. 

The  story:  Upon  insulting  the  Vandergrafts.  leaders  of 
the  North  Shore  Club.  Stanley  Jordan  is  forced  out  of  society. 
Determined  to  be  near  his  sweetheart  Betty  and  to  win  over 
the  society  snobs,  he  becomes  the  Countess  Rartelski.  He  takes 
the  North  Shore  colony  by  stoFm.  At  the  many  social  festivi- 
ties valuables  have  been  stolen  and  the  guilty  person  cannot 
be  found.  Suspicion  is  thrown  upon  the  countess  and  in  order 
to  escape  all,  Stanley  spreads  the  rumor  that  the  countess  is 
dead.  He  wins  Betty  and  with  the  money  from  the  stolen 
jewels  he  is  able  to  make  a  large  donation  to  the  red  cross 
fund. 


Grace  Darmond  in 

THE  GULF  BETWEES 

Technicolor  Motion  Picture  Corporation  feature;  seven  parts 

As  a  whole  An  achievement 

Story   Fascinating 

Star   Exquisite 

Support   -.  Exceptional 

Settings   Appropriate 

Photography  Natural  color 

"The  Gulf  Between"  makes  one  feel  as  if  the  pot  of  gold 
at  the  end  of  the  rainbow  of  promise  had  been  found.  The 
miracle  of  natural  color  photography  is  actually  with  us  and 
most  satisfactorily  so.  Nature  itself  offers  no  more  exquisite 
color  than  has  been  reproduced  by  the  Technicolor  Motion 
Picture  Corporation.  The  quaint  story'  is  well  told  by  Anthony 
Kelly,  in  scenes  of  infinite  humor,  pathos  and  tenderness.  The 
director  has  developed  the  theme  in  perfect  accord  with  the 
dearest  realities  of  life.    The  picture  satisfies. 

The  delicate  coloring  of  Grace  Darmond  made  her  work 
that  of  rare  beauty.    She  was  supported  by  a  perfectly  chosen 
t,  including  Chas.  Brandt,  Niles  Welsh.  Mr.  Mountjoy.  G. 

Carleton,  Fortier,  J.  Dailey.  Will  Hopkins,  Virginia  Lee. 
ss  Harris  and  little  Violet  Axzell. 
The  story:  Little  Marie  Farrell.  through  the  carelessness 
her  nurse,  is  lost,  and  believed  to  be  drowned.  She  has 
dered  on  to  the  ship  of  a  smuggler,  who  finds  her  and 
ings  her  up  as  his  own.  Her  own  parents  adopt  a  boy  to 
elp  them  forget  their  grief.  The  girl  grows  up  with  no 
lemory  of  her  former  life.  The  adopted  boy  moves  in  the 
mart  set  in  Mayport,  and  his  parents  try  to  make  a  match 
etween  him  and  a  society  girl.  Marie  is  brought  to  her 
dopted  father's  sister,  as  the  old  captain  feels  she  should  have 
he  care  of  a  loving  woman.  She  meets  young  Richard  Farrell 
nd  they  love  each  other.  The  Farrells  do  everything  in  their 
ower  to  separate  the  young  people,  but  through  the  help  of 
he  Captain  the  marriage  is  accomplished.  There  is  a  stormy 
titerview  between  the  parents  and  the  bridal  pair,  during  which 
he  captain  sees  a  portrait  of  Marie  as  a  baby,  realizes  the  truth 
nd  tells  the  story  of  Marie's  life.  The  family  is  happily  re- 
inited  and  Marie  and  Richard  spend  their  honeymoon  on  board 
he  captain's  ship. 


Taylor  Holmes  in 

FOOLS  FOR  LICK' 

Essanay  Perfection  comedy-drama:  five  parts;  published 
October  1 

1   "\  ,  As  a  whole  Sptendi<i 

Story  Has  human  appeal 

Star   Excellent 

Support   Ample 

Settings   Well  chosen 

Photography   Fine 

"Fools  for  Luck"  is  a  splendid  photoplay.  There  is  no 
plot  to  the  story  nor  has  the  Essanay  Company  attempted  to 
use  one.  It  is  just  a  plain,  every-day  tale  of  a  plain,  every- 
day man.  Taylor  Holmes,  in  the  character  of  Philander  Jep- 
son,  does  the  things  which  any  ordinary  man  would  do.  The 
film  tale  is  not  artificial  and  there  is  no  exaggeration.  But 
there  is  good,  clean  entertainment,  plenty  of  comedy  and.  what 
is  most  essential,  human  appeal. 

The  exhibitor  who  has  booked  the  first  of  the  Taylor 
Holmes  productions  and  the  patron  who  has  seen  the  first  of 
these  pictures  no  doubt  are  waiting  for  more. 

There  is  every  reason  to  believe  that  exhibitors  will  find 
this  offering  an  excellent  box  office  attraction.  And  no  doubt 
there  is  even  rebooking  possibilities  in  this  production.  The 
patron  at  the  neighborhood  houses  who  see  it  will  tell  their 
friends,  who  undoubtedly-  will  ask  their  neighborhood  house 
manager  to  show  it  again. 


TAYLOR  W 


AND  SUPPORT  IS  SCENE  FROM 

LUCK"    <  t^sanay-Prrfection) 


FO< 


FOR 


To  attempt  to  describe  just  how  good  Taylor  Holmes  is 
is  not  an  easy  matter.  He  puts  himself  into  his  role  in  a  way 
that  makes  one  feel  the  needs  of  the  character  being  portrayed. 
He  is  given  good  support  in  Helen  Ferguson,  Bobbie  Bolder 
and  Frankie  Raymond.  The  story  is  by  Kennett  Harris  and 
direction  by  James  Windon. 

The  story:  Philander  believes  in  the  rabbit's  foot  and  the 
horseshoe,  and  also  thinks  it  brings  bad  luck  to  spill  salt  or 
walk  under  a  ladder,  and  wouldn't  think  of  leaving  a  room,  if 
he  had  come  back  for  some  forgotten  article,  without  sitting 
down  and  counting  eleven.  One  night  he  accidentally  walks 
under  a  ladder  and  loses  his  girl.  The  next  day  he  loses  his 
position.  Then  his  bank  roll  dwindles  away  and  before  he 
knows  it  he  is  penniless,  and  has  to  live  in  a  hall  bedroom. 
He  stakes  his  last  chance  on  the  firm  of  Johnson  Company 
and  is  successful  in  getting  a  position.  He  makes  an  impres- 
sion with  his  employer  and  is  told  to  take  a  vacation,  but  to 
be  prepared  to  come  back  at  a  moment's  notice  to  accept  the 
position  of  auditor.  He  goes  to  South  Haven,  looks  up  Brun- 
hilda  and.  just  as  all  misunderstandings  are  cleared  away,  gets 
a  telegram  to  return  at  once  and  become  auditor.  The  throw- 
ing away  of  all  the  superstitions  eventually  brings  a  happv 
ending. 


28 


EXHIBITORS  HERALD 


Ella  Hall  in 

"THE  SPOTTED  LILY'' 

Bluebird  drama;  five  parts;  published  October  1. 

As  a  whole   Interesting 

Story   Wholesome 

Star   Vivacious 

Support   Excellent 

Settings  Elaborate 

Photography   Clear 

"The  Spotted  Lily"  is  the  rather  incongruous  title  of  the 
Bluebird  offering  for  October  1.  The  story  was  written  by 
J.  Grubb  Alexander  and  Fred  Myton  and  was  directed  by 
Harry  Solter. 

It  is  a  sketchy  little  tale  of  two  love  affairs  reaching 
over  two  generations.  Both  France  and  America  are  used  as 
locale  for  its  working  out.  The  settings  are  of  the  usual 
Bluebird  standard  and  the  picture  abounds  in  excellent  photog- 
raphy. 


ONE  OF  THE  BIO  SITUATIONS  IN  "THE  SPOTTED  LILY"  FILM 
PRODUCTION  (Bluebird) 

Ella  Hall  plays  well  the  role  of  the  little  French  peasant 
girl  who  is  deserted  by  an  ardent  lover  and  later  appears  as 
the  daughter  of  the  same  woman.  She  receives  good  support 
in  the  work  of  Victor  Rottman  as  Jean  Duval.  Gretchen 
Lederer  is  cast  to  advantage  in  the  role  of  Senia  Maroff. 

The  Story:  Yvonne  is  wooed  by  Anatole,  but  a  more 
ardent  lover  wins  her  heart  and  hand.  Later  she  is  deserted 
and  returns  with  her  baby.  Anatole,  her  former  sweetheart, 
who  has  become  a  violin  maker  and  priest,  takes  her  in. 
The  baby  grows  to  womanhood  and  is  wooed  by  Jean  Duval. 
Jean  meets  her  at  the  good  priest's  hut  and  plays  upon  his 
violin.  The  war  breaks  out  and  the  Huns  invade  the  village. 
The  priest,  Jean  and  Yvonne  escape  and  sail  for  America. 
Jean's  playing  on  the  boat  attracts  the  attention  of  Senia 
Maroff  and  when  poverty  overcomes  the  little  group  in  New 
York,  Jean  goes  to  Senia's  apartment  for  aid.  She  promises 
to  make  a  great  artist  of  him  and  he  becomes  enamored  of  her. 
Through  the  sacrifice  of  little  Yvonne,  however,  he  is  brought 
to  realize  that  happiness  lies  only  with  her  and  he  returns 
home  with  his  first  love. 


Mme.  Petrova  in 

"SILENCE  SELLERS'' 

Metro  drama;  five  parts;  published  September  24 

As  a  whole  Average 

Story   Melodramatic 

Star   Charming 

Suport   Plenty 

Settings   In  keeping 

Photography   Clear 

"Silence  Sellers"  is  a  good  production.  The  story  is  melo- 
dramatic and  it  has  been  well  produced.  Mme.  Petrova  wears 
some  handsome  gowns  and  some  beautiful  furs,  and  makes  a 
charming  appearance. 

One  of  the  peculiarities  in  this  production  is  that  after  the 
subtitle,  "The  Mist  of  Dawn,"  a  cuckoo  clock  strikes  eight. 

The  story  tells  of  a  young  girl  and  a  young  man  who  are 


engaged.    Also,  of  another  young  girl  who  loves  a  mat- 
is  supposed  to  be  a  blackmailer.    Laura  and  her  fiance  K 
their  engagement.    One  day,Laura  finds  herself  in  an  emba 
rassing  position.    Time  passes  and  she  thinks  no  more  of  16 
until  she  is  informed  by  the  editor  of  the  town  paper  that 
unless  she  invites  certain  people  to  her  house  party  he  will 
expose  her.    To  avoid  notoriety,  she  does  as  the  editor  says. 
She  finds  that  her  former  fiance  is  connected  with  this  paper 
and,  believing  him  to  be  guilty,  she  denounces  him.    But  when 
he  proves  that  he  is  a  member  of  the  federal  secret  service  and 
has  evidence  sufficient  to  convict  the  obnoxious  editor,  there 
is  a  happy  reunion. 


THE  CONQUEST  PROGRAM 

The  Edison  Company  has  launched  the  Conquest  program, 
\Vhich  is  released  through  the  Kleine  system  of  exchanges, 
^rogram  No.  7  consists  of  a  three-reel  comedy-drama,  "T. 
Haviland  Hicks,  Freshman,"  a  two-reel  boys'  story;  "Galla- 
gher," a  one-reel  educational,  showing  the  making  of  gold 
pieces  in  the  Philadelphia  mint,  and  a  split  reel  showing  the 
training  of  sailors,  and  a  trip  through  the  Holy  land. 

"T.  Haviland  Hicks,  Freshman,"  is  an  amusing  story  of  a 
freshman's  experience  at  a  noted  college.  The  sophomores 
plan  all  sorts  of  hazing  stunts,  but  the  watchful  freshman 
proves  too  much  for  them,  and  after  they  have  been  beaten 
and  squelched  in  every  one  of  their  effoTts  they  are  ready  to 
meet  the  freshman  on  the  same  grounds  they  do  any  sopho- 
more. The  story  is  amusing  and  interesting.  It  should  amuse 
all  boys,  as  well  as  adults.  It  is,  pure  and  simple,  a  boys' 
story,  and  yet  there  is  no  reason  why  girls  should  not  be  inter- 
ested in  it. 

"Gallagher"  is  the  kind  of  a  story  that  will  make  the  young 
boy  sit  up  in  his  seat  and  admire  the  hero.  And  probably  when 
he  gets  home  he  will  dream  of  himself  in  a  like  predicament. 
Since  nearly  all  boys  yearn  to  be  detectives  and  enjoy  news- 
paper work,  there  is  every  reason  to  believe  that  every  boy 
will  consider  this  a  winner.  The  story  is  of  a  young  office 
boy  desirous  of  becoming  a  detective.  When  a  real  detective 
comes  into  the  office  the  boy  follows  him.  Through  his  clever- 
ness Gallagher  is  successful  in  placing  under  arrest  a  most  no- 
torious murderer,  gets  the  story  to  his  paper  before  any  of 
the  opposition  papers  know  anything  about  it,  and  wins  a 
large  reward  and  a  good  position. 

"Turning  Out  Silver  Bullets,"  the  title  of  the  educational, 
is  the  kind  of  a  picture  that  can  be  run  either  with  the  program 
or  can  be  booked  as  a  filler  with  a  dramatic  subject.  The 
entire  process  of  making  gold  pieces  is  shown  in  an  interesting 
manner. 

Another  subject  that  will  awaken  the  latent  spirit  in  the 
young  boy  is  the  training  of  sailors.  The  entire  training  a  boy 
goes  through  to  fit  himself  for  the  Marine  Corps  is  graphically 
depicted.  At  this  time  this  offering  should  prove  successful, 
whether  with  the  program  or  run  as  a  filler.  On  the  same 
reel  is  a  trip  through  the  Holy  Land.  All  the  interesting 
scenes  mentioned  in  the  Bible  are  pictured. 

After  seeing  one  of  these  programs,  there  is  no  doubt  but 
what  patrons  will  look  forward  to  the  "family  night,"  when 
they  can  take  the  family  and  know  something  will  be  offered 
on  the  screen  which  will  be  enjoyed  by  young  and  old  alike. 


Wally  Van  in 

'  LOVE  AND  PEP" 

Wally  Van's  comedy;  two  parts;  published  state  rights 

As  a  whole  Entertaining 

Story   Amusing 

Star   Excellent 

Support   Capable 

Settings   Picturesque 

Photography   Splendid 

"Love  and  Pep"  is  a  bright,  clean  comedy,  well  written, 
produced  and  acted  by  Wally  Van.  He  deserves  much  com- 
mendation for  good  work  along  the  three  lines.  The  settings 
are  all  chosen  with  taste  and  the  photography  is  especially 
good.    The  cast  gives  Mr.  Van  able  support. 

The  story:  Wally  Pep  grows  dissatisfied  on  his  father's 
farm  and  longs  for  a  more  exciting  life.  His  mother  has  no 
sympathy  with  his  liking  for  automobiling  and  resents  his 
wasting  time  tinkering  with  their  machine  instead  of  feeding 
the  chickens.  Pictures  in  magazines  stimulate  his  imagination 
and  he  runs  away  in  search  of  the  city  brand  of  "chicken. 
He  becomes  chauffeur  in  the  Wiggins  family,  where  he  proves 
himself  as  proficient  in  love  making  as  car  driving.  In  order 
to  make  love  to  the  daughter  of  the  family,  he  disguises  him- 
self as  a  girl  in  a  bathing  suit,  and  while  he  is  disporting  him- 
self on  the  beach  Mr.  Wiggins  falls  a  victim  to  his  charms 


EXHIBITORS  HERALD 


29 


.akes  ardent  love  to  him.    Mrs.  Wiggins  discovers  them 
Wally  flees,  escapes  in  an  airship,  is  pursued  by  the  girl 
a  her  father  in  a  motor  boat,  and  at  the  end  of  an  exciting 
light  meets  the  girl  on  the  dock  and  together  they  escape  from 
the  angry  parents  and  dive  into  the  sea  of  matrimony. 


Norma  Talmadge  in 

"THE  MOTH" 

Select  Pictures  drama;  six  parts;  published  October  14 

As  a  whole  Average 

Story   4  : . .  Interesting 

Star   Charming 

Support   Ample 

Settings   Appropriate 

Photography   Very  good 

Taken  from  the  standpoint  of  Norma  Talmadge  as  an 
attraction,  exhibitors  no  doubt  will  have  little  difficulty  in 
making  "The  Moth"  a  successful  box  office  attraction,  for 
surely  the  name  of  Norma  Talmadge  in  electric  lights  means 
something.  But  in  the  handling  of  the  production  the  human 
appeal  has  been  lost.  While  the  story  is  interesting,  there  is 
something  cold  about  it  which  keeps  the  little  bubbles  of  en- 
thusiasm from  flowing  over.  And  yet  there  probably  is  a  class 
of  audiences  which  would  find  this  picture  interesting. 

Edward  Jose  must  be  given  credit.  At  all  times  he  has 
placed  Miss  Talmadge  in  a  position  and  surrounded  her  with 
settings  that  bring  out  all  the  beauty  and  charm  of  this  young 
star.  The  selection  of  the  interior  and  exterior  sets  is  well 
done.    The  photography  is  very  good. 

Supporting  Miss  Talmadge  are  Frank  Kingdon,  Hassam 
Short,  Donald  Hall,  Maude  Allen  and  Eugene  O'Brien. 

The  story:  Unhappily  married,  Lucy  Spencer  turns  to 
other  men  for  association,  while  her  husband  pursues  the  trail 
of  Mr.  Marbridge,  a  notorious  character.  The  arrival  of  Cap- 
tain Auchester  arouses  in  Lucy  all  her  pent-up  love.  Spencer, 
in  order  to  obtain  money  from  Lucy,  pretends  to  be  jealous 
and  demands  half  her  estate  for  keeping  the  matters  of  her 
associations  with  Auchester  quiet.  But  for  the  sake  of  her  two 
children  Lucy  refuses.  Angered,  Spencer  goes  to  the  apart- 
ment of  Mrs.  Marbridge  and  demands  money  from  her.  When 
she  cannot  supply  all  his  wants,  he  leaves  her.  She  threatens 
to  kill  herself  and  he  endeavors  to  gain  possession  of  the  re- 
volver. In  the  struggle  Mrs.  Marbridge  is  killed  and  Spencer 
;s  accused  of  the  murder.  The  fact  that  the  state's  attorney  is 
:he  guardian  of  Lucy  saves  her  husband  from  disgrace.  He 
promises  to  leave  her  forever,  that  she  might  pursue  her  happi- 
less  with  Captain  Auchester. 


William  Desmond  in 

"FLYING  COLORS" 

Triangle  drama;  five  parts;  published  September  23 

As  a  whole  Fairly  interesting 

Story   Trite 

Star   Excellent 

Support   Good 

Settings   Elaborate 

Photography   Clear 

As  an  example  of  athletic  prowess.  William  Desmond's 
erformance  in  "Flying  Colors"  would  be  hard  to  beat.  He 
ole-vaults  at  school,  thus  winning  the  admiration  of  Anne;  he 
ole-vaults  through  a  plate-glass  window  at  night  and  over- 
omes  a  pair  of  crooks  that  have  him  locked  out.  Then  he 
arries  the  crooks,  one  under  each  arm,  back  to  the  house  they 
ad  robbed  and  wins  the  plaudits  of  the  rich  Capt.  Lansing, 
'icture  audiences  will  like  "Flying  Colors"  for  the  stunts  it 
ontains,  if  for  nothing  else.  The  story  is  by  John  Lynch  and 
'.  Cecil  Smith,  and  does  not  contain  much  original  material. 

he  direction  by  Frank  Borsage  is  good  and  helps  out  the 

eak  plot. 

,  The  supporting  cast  includes  Golda  Madien,  Jack  Living- 
ion.  Laura  Sears,  George  Chase  and  John  Lockey.  Chicago 
udiences  at  the  Covent  Garden  Theater  liked  the  picture,  not- 
ithstanding  considerable  footage  had  been  deleted  by  the 
;nsors. 

The  story:  Brent  Brewster,  famous  athlete  of  Yale,  is  cast 
drift  by  his  rich  uncle  and  told  to  shift  for  himself.  He 
■;cures  employment  as  a  detective  and  is  assigned  to  watch 
uests  at  the  Craig  Lansing  home. 

He  discovers  Capt.  Drake,  whose  picture  reposes  in  the 
)gue's  gallery,  is  a  guest  at  the  Lansing  home.  During 
ansing's  absence,  Drake,  who  has  entered  into  a  flirtation 
ith  Mrs.  Lansing,  enters  her  room  and  attempts  to  embrace 
ir:    She  screams  and  arouses  the  house.     Lansing  returns 


unexpectedly  as  Drake  and  Brewster  are  leaving  his  wife's 
room  and  Brewster  assumes  the  blame  for  the  intrusion.  A 
moment  later  the  family  jewels  are  found  to  have  been  stolen 
and  Drake  is  missing.  Brewster  follows  in  an  auto  to  the 
village  inn,  finds  the  door  barricaded  and  vaults  through  a 
high  window,  captures  the  thief  and  drags  him  back  to 
Lansing's  home,  where,  a  moment  later,  a  warrant  arrives  for 
Drake's  arrest.  Ann  and  Brewster  are  left  to  their  happiness 
as  Drake  is  taken  away. 


Margarita  Fischer  in 

"THE  GIRL  WHO  COULDN'T  GROW  UP" 

Pollard-Mutual  comedy-drama;  five  parts;  published  Septem- 
ber 17 

As  a  whole  Interesting 

Story   Simple 

Star  Splendid 

Support   Plenty 

Settings   In  keeping 

Photography   Good 

Where  an  audience  enjoys  a  motion  picture  production 
from  the  standpoint  of  the  star,  "The  Girl  Who  Couldn't 
Grow  Up"  will  undoubtedly  find  a  warm  welcome.  Margarita 
Fischer,  in  her  role  of  Peggy  Brockman,  is  very  likeable  and 
she  is  full  of  life  and  injects  all  sorts  of  amusing  pranks  into 
the  story.  The  story,  which  has  been  worked  up  around  Miss 
Fischer,  though  simple  and  ending  in  a  they-lived-happily-ever- 
after  manner,  has  many  entertaining  qualities. 

John  Steppling,  Jean  Hathaway,  Jack  Mower,  Joseph  Har- 
ris,. Lule  Warrenton,  Leota  Lorraine  and  Marjorie  Blinn 
appear  in  support  of  Miss  Fischer.  The  story  has  been  written 
and  directed  by  Harry  A.  Pollard. 

The  story:  Peggy  Brockman  has  a  stepmother  and  two 
stepsisters  who  are  very  much  embarrassed  at  her  mischiev- 
ous pranks  and  bar  her  from  their  costume  ball.  She  decides 
to  play  a  prank  on  a  lord,  who  is  to  be  the  honored  guest,  and 
rowing  out  to  his  yacht  she  bores  a  hole  in  a  small  boat.  The 
boat  starts  sinking  and  she  calls  for  help.  She  is  rescued  by 
the  lord,  who  has  sent  his  man-servant  to  attend  the  ball. 
Mutual  attraction  springs  up,  which  results  in  both  attending 
the  same  college.  They  elope  from  the  college  and  are  mar- 
ried, and  later  they  are  arrested  because  they  have  stolen  a 
motorcycle  on  which  they  eloped.  When  Mrs.  Brockman  is 
informed  that  her  stepdaughter  is  Lady  George  Raleigh,  she 
is  highly  indignant. 


Julia  Sanderson  in 

"THE  RUNAWAY" 

Empire-Mutual  comedy-drama;  six  parts;  published  Septem- 
ber 24 

As  a  whole  Cheerful 

Story   Interesting 

Star   Fair 

Support   Sufficient 

Settings  Suitable 

Photography   Clear 

The  role  of  Alice  Avery  is  not  the  most  appropriate  one 
for  Julia  Sanderson,  but  she  manages  to  carry  it  through  with 
success  and  her  charming  personality  and  beauty  will  no 
doubt  before  long  make  her  a  great  favorite.  The  story  is 
of  a  cheerful  type  and  centers  around  two  women  and  a  man. 

Some  pretty  sets  in  a  well  furnished  artist's  apartment 
have  been  used.  Some  of  the  good  old-fashioned  country 
scenery  has  been  used  most  appropriately.  One  of  the  best 
stage  sets  yet  appearing  in  a  motion  picture  production  has 
been  used,  together  with  a  bevy  of  chorus  girls  and  chorus 
men.  There  is  little  doubt  but  what  the  average  motion  pic- 
ture patron  will  enjoy  "The  Runaway." 

In  addition  to  Miss  Sanderson,  the  cast  includes  Ada  St. 
Claire,  Dore  Plowdon,  Jennie  Ellison,  Josephine  Morse,  Nor- 
man Trevor,  Rex  McDougall,  Edward  Fielding,  James  C. 
vNIalaide,  Stanhope  Wheatcroft,  W.  H.  St.  James,  Robert 
Tamsey,  Sheridan  Tamsey  and  Edward  Broadley.  Direction 
by  Dell  Henderson. 

The  story:  Alice  Avery,  unable  to  stand  the  discipline  of 
her  pious  aunt  and  uncle,  runs  away  to  New  York  and  goes  to 
the  studio  of  Richard  Danforth,  an  artist,  whom  she  had  met. 
She  is  happy  here  until  one  day  she  believes  that  Richard  loves 
his  model.  She  leaves  Danforth  and  joins  a  chorus.  And 
when  the  leading  lady  quits,  she  is  selected  to  play  leads.  On 
the  opening  night  Danforth  and  his  friends  attend  the  theater 
and  he  recognizes  Alice.  Immediately  after  the  show  Richard 
tells  Alice  how  much  he  loves  her  and  she  gives  up  her  stage 
career  to  become  his  wife. 


30 


EXHIBITORS  HERALD 


Ruth  Stonehouse  in 

"THE  EDGE  OF  THE  LAW" 

Butterfly  drama;  five  parts;  published  September  24 

As  a  whole  Good  melodrama 

Story   East-side  New  York 

Star   Excellent 

Support   Very  good 

Settings   Fine 

Photography   Clear 

The  long  arm  of  coincidence  plays  an  important  part  in 
this  play  written  for  the  screen  from  Maud  Pettus'  story  "A 
Gentle  111  Wind,"  published  in  "All  Story  Weekly." 

As  a  starring  vehicle  for  Ruth  Stonehouse  it  answers  every 
requirement,  however,  and  allows  Miss  Stonehouse  to  display 
her  particular  talents  as  a  "dip"  in  New  York's  East  Side  and 
later  as  a  secretary  to  a  Fifth  avenue  dowager.  The  supporting 
cast  made  up  of  Lloyd  Whitlock,  Lydia  Yeamans  Titus,  M.  W. 
Testa,  J.  Webster  Dill,  Betty  Schade,  and  Harry  Dunkinson  is 
very  good. 


A  DRAMATIC  SCENE  FROM  "THE  EDGE  OF  THE  LAW" 
(Bluebird) 

Excellent  photography,  good  acting  and  direction  make 
this  a  first  rate  box  office  attraction. 

The  story:  Nancy  Glenn,  known  as  "The  Spider,"  a 
young  girl  pickpocket,  dressed  in  male  attire,  meets  Ralph 
Harding  who  has  become  interested  in  social  welfare  work  on 
New  York's  East  Side.  He  persuades  the  detective  who  is 
about  to  arrest  "The  Spider"  to  let  her  go.  Upon  her  return 
to  the  "dip"  headquarters  of  "Pop"  Hogland's  pawnshop,  she 
is  upbraided  for  not  bringing  home  more  money.  Phiny  Drew, 
a  pupil  of  Hogland's,  suggests  that  "The  Spider"  could  be 
used  to  better  advantage  if  she  was  dressed  up  as  a  woman 
and  he  plans  to  establish  her  in  the  upper  West  Side  to  assist 
in  "pulling  off"  some  real  "deals."  "The  Spider"  flees  from  the 
apartment,  however,  after  she  has  been  enticed  thence,  and  is 
struck  by  Harding's  automobile  in  the  street.  Harding  takes 
her  home  and  overhearing  the  physician's  remark  that  she  may 
suffer  from  amnesia,  she  assumes  the  role  of  a  girl  who  has 
lost  her  memory.  Ralph's  mother  makes  her  a  companion  and 
upon  meeting  Drew  again  she  refuses  to  acknowledge  that  she 
knows  him.  Several  thefts  in  the  Harding  home  are  being 
traced  by  a  detective  who  formerly  knew  Nancy  on  the  East 
Side.  Drew  is  exposed  by  Nancy  and  Ralph's  fortune  which 
he  had  invested  in  a  bogus  mine,  is  saved. 


E.  WARREN  ANNOUNCES  SALE  OF 

RIGHTS  ON  "SOULS  REDEEMED"  FILM 

Edward  Warren  reports  the  sale  of  the  following  terri- 
tories for  "Souls  Redeemed":  Louisiana,  to  Pearce  &  Son  of' 
New  Orleans;  Eastern  Pennsylvania  and  Southern  New  Jersey, 
to  the  Ideal  Film  Excna"ge  of  Philadelphia;  Texas,  Oklahoma 
and  Arkansas,  to  Southwestern  Art  Dramas,  Inc.,  of  Dallas; 
Michigan  and  Ohio,  to  Tri-State  Film  Exchange  of  Detroit; 
Greater  New  York,  to  Elk  Photoplays,  New  York,  and  Up- 
State  New  York,  to  Veribest  Pictures,  Inc.,  of  47  West  Swan  1 
street,  Buffalo. 

The  foreign  rights  have  been  taken  over  by  the  Piedmont 
Pictures  Corporation,  so  that  practically  the  entire  world  rights 
have  been  disposed  of. 

Negotiations  are  pending  for  the  few  remaining  terri- 
tories. 


Peggy  O'Neill,  Frank  Morgan  in  -  g 

"THE  PENNY  PHILANTHROPIST" 

Wholesome  Films  Corp.  drama;  seven  parts;  published  ^ 
September  24 

As  a  whole  Good 

Story   •.  Well  worked  out 

Star   Likeable 

Support   Plenty 

Settings   Typical 

Photography   Fair 

"The  Penny  Philanthropist"  concerns  a  wholehearted  Irish 
girl,  who,  though  poor,  is  always  helping  somebody  and  setting 
them  on  the  right  road  to  happiness.  It  is  the  type  of  picture 
which  will  undoubtedly  interest  the  majority  of  picture  patrons. 
The  work  of  Peggy  O'Neill  and  Frank  Morgan  register  very 
well  and  Miss  O'Neill  is  the  sort  of  player  which  audiences 
will  like  to  see  again. 

The  story:  Tom  Oliphant's  father  has  been  arrested  for 
bank  forgery,  a  crime  of  which  he  is  innocent.  Tom  declares 
to  get  vengeance  upon  Andrew  Kimbalton,  because  Kimbalton 
refused  to  help  the  elder  Oliphant.  When  an  attempt  is  made 
to  blow  up  the  Kimbalton  home,  Oliphant  is  arrested.  Peggy, 
a  little  Irish  girl,  who  has  befriended  Tom,  believes  him  inno- 
cent and  does  everything  in  her  power  to  free  him.  She  wins 
the  sympathy  of  Kimbalton,  who  has  always  purchased  papers 
from  her,  and  Tom  is  freed,  as  well  as  the  elder  Oliphant. 
Tom  gets  a  good  position  in  Kimbalton's  factor}-  and  he  and 
Peggy  become  engaged. 


Ethel  Clayton  in 

"THE  WOMAN  BENEATH" 

World  drama;  five  parts;  published  September  24 

As  a  whole  Well  produced 

Story   Good 

Star   Charming 

Support   Excellent 

Settings   Elaborate 

Photography   '  Clear 

"The  Woman  Beneath"  sets  forth  the  familiar  story  of 
the  society  debutante  who  marries  a  wealthy  Westerner  for 
his  money  and  later,  when  she  thinks  his  money  is  gone,  comes 
to  love  him. 

It  has  been  well  produced  and  offers  an  hour  of  good  en- 
tertainment. The  picture  was  well  directed  by  Travers  Vale. 
The  story  was  written  by  Willard  Mack. 

Ethel  Clayton  is  seen  as  the  beautiful  but  impecunious 
daughter  of  designing  parents,  who  marries  Tom  Connolly 
(played  by  Curtis  Cooksey),  a  mine  owner,  attracted  by  her 
beauty.  Miss  Clayton's  acting  and  her  gowns,  as  always,  will 
please  her  female  admirers.  Others  in  the  typical  World- 
Brady  cast  are  Craufurd  Kent,  cast  as  the  villain;  Isabelle 
Berwin  as  Mrs.  Fairchild,  Frank  de  Vernon  as  Mr.  Fairchild, 
and  Eugenie  Woodward  as  Mrs.  Connolly. 

The  story:  Tom  Connolly,  a  rich  mine  owner  from  the 
West,  falls  in  love  with  Betty  Fairchild,  a  New  York  society 
girl,  much  sought  after  by  Rupert  Brantley,  a  man  of  the  world. 
Tom  is  summoned  home  by  his  mother  and  witnesses  the 
death  of  his  sister  Ellen,  who  has  been  betrayed.  He  later 
marries  Betty  and  through  her  indifference  to  him  they  become 
as  strangers  to  each  other.  To  bring  Betty  to  her  senses  he 
purposely  suffers  financial  loss  in  Wall  street  and  tells  her 
that  he  is  ruined.  Mrs.  Fairchild  urges  her  daughter  to  di- 
vorce Tom  at  once,  but  Betty  refuses  to  desert  him.  She 
sells  her  jewels,  cars  and  house,  and  together  they  establish 
a  home  in  Harlem.  Tom's  mother  finds  some  old  letters  of 
Brantley's  sent  to  Ellen,  which  disclose  his  treachery.  She 
sends  them  to  Tom,  but  Betty  opens  them  and  goes  to  Brant- 
ley, telling  him  he  must  leave  the  country  to  save  her  husband 
from  becoming  a  murderer.  Tom  finds  her  in  Brantley's 
apartment,  but  the  letters  have  been  burned.  Brantley,  afraid 
of  the  consequences  should  Tom  learn  of  his  relations  witli  his 
sister,  leaves  the  country,  and  Tom  confesses  the  ruse  regard- 
ing his  lost  fortune. 


SHALL  WE  FORGIVE  HER"  FROM 

STAGE  PLAY,  WITH  JUNE  ELVIDGE, 

NEXT  FILM  ON  WORLD  PROGRAM 


Another  World-Picture  Brady-made  picture  adapted  di- 
rectly from  the  speaking  stage  is  "Shall  We  Forgive  Her," 
next  in  rotation  upon  the  regular  list  of  publications.  This 
play  in  its  original  form  was  written  by  Frank  Harvey,  the 
author  of  many  dramas  which  were  successful  in  this  country 
and  Europe.  "Shall  We  Forgive  Her"  toured  America  season 
after  season  for  several  years.  In  the  picture  version  June 
Elvidge  and  Arthur  Ashley  assume  the  principal  roles.  The 
scene  is  laid  partly  on  the  frontier  and  partly  in  New  York. 


EXHIBITORS  HERALD 


31 


SES  GOODRICH,  MINTER,  HOLMES 
AND  RHODES  APPEAR  IN  FEATURES 

ON  MUTUAL  PROGRAM  OCTOBER  1 


Edna  Goodrich,  Mary  Miles  Minter,  Helen  Holmes,  Billie 
Rhodes  and  George  Ovey  are  on  Mutual's  film  schedule  for 
the  week  of  October  1.  Miss  Goodrich  appears  in  "Queen  X," 
the  second  of  her  Mutuals,  and  Miss  Minter  in  "Her  Country's 
Call."  Billie  Rhodes  appears  in  "Some  Nurse,"  the  first  of  a 
new  series  of  Mutual-Strand  comedies. 

"Queen  X"  is  a  five-reel  drama,  built  around  the  crusade  of 
the  federal  authorites  against  a  gang  of  oriental  smugglers.  It 
was  written  by  Edwin  M.  Stanton,  assistant  district  attorney 
of  New  York,  who  conducted  the  government's  fight  on  the 
orientals.  Miss  Goodrich's  first  Mutual  production,  "Reputa- 
tion," was  a  revelation  of  the  star's  popularity  from  the  box 
office  angle,  it  is  said. 

Miss  Minter  in  "Her  Country's  Call" 
"Her  Country's  Call"  is  the  second  of  the  new  series  of 
Minter  Mutuals  featuring  the  pretty  little  star.  Miss  Minter  is 
now  working  under  the  direction  of  Lloyd  Ingraham.  "Her 
Country's  Call"  follows  "Charity  Castle,"  which  was  pro- 
nounced a  Minter  masterpiece. 

Miss  Minter  is  cast  in  "Her  Country's  Call"  as  a  girl  of 
the  moonshine  mountains,  the  daughter  of  a  Civil  War  colonel, 
stolen  during  war-time  by  a  bootlegger,  who  has  been  reared 
to  despise  the  flag  by  the  mountaineer  whom  she  thinks  is 
her  father. 

Respect  for  the  flag  is  taught  the  girl  by  a  young  captain 
of  secret  service  and  the  mountain  child  sounds  the  alarm  which 
saves  the  border  town  from  attack  by  outlaws.  She  finds  her 
own  father  and  sister  and  acquires  a  handsome  husband. 
"Some  Nurse"  First  of  New  Strands 
"Some  Nurse"  is  the  first  film  of  a  new  series  of  Strand- 
Mutual  comedies,  featuring  Billie  Rhodes,  the  comedienne. 
She  is  supported  in  the  pictures  by  Jay  Belasco,  who  appeared 
with  her  in  a  series  of  successful  one-reel  productions  a  few 
months  ago.  "Some  Nurse"  is  built  on  a  clean,  funny  story. 
It  will  be  issued  October  2.  The  second  comedy  on  the  week's 
schedule  is  "Jerry  in  Yodel  Land,"  a  one-reeler,  featuring 
George  Ovey,  the  star  in  the  series  of  one-reel  Cub  Comedies, 
which  are  published  through  Mutual.  The  issue  date  is  Oc- 
tober 4. 

Helen  Holmes  in  "The  Lost  Express" 

The  third  chapter  of  the  new  Mutual  serial,  "The  Lost 
Express,"  is  issued  Monday,  October  1.  Helen  Holmes  does 
ome  thrilling  stunts  in  "The  Wreck  at  the  Crossing,"  which 
s  the  title  of  the  chapter.  She  rides  on  the  roof  of  a  speeding 
passenger  train,  gives  battle  to  a  gang  of  ruffians,  leaps  to  a 
able  stretched  across  the  track,  and  crawls,  hand  over  hand, 
to  a  telegraph  pole.  Before  the  chapter  ends  she  has  another 
hrilling  experience.  The  automobile  in  which  she  is  racing  is 
[truck  by  the  train  at  a  grade  crossing,  hurled  twenty-five  feet, 
tnd  demolished.  The  action  of  the  chapter  is  fast  and  the 
itory  moves  with  great  rapidity. 

"The  Lost  Express"  is  a  fifteen-chapter  photo-novel  from 
he  pen  of  Frederick  B.  Bennett,  noted  traveler  and  writer, 
^t  was  directed  by  J.  P.  McGowan  and  produced  by  the  Signal 
Film  Corporation. 

Two  Topical  Releases 

The  topical  films  for  the  week  include  Reel  Life  No.  75, 
scheduled  for  October  1,  and  Mutual  Weekly  No.  144,  sched- 
iled  for  October  3.  The  weekly  contains  the  current  news 
ip  to  the  hour  that  the  film  is  made  up.  Reel  Life  covers  the 
ollowing  subjects:  "Dogs  of  War,"  "The  Sign  of  a  City," 
'Making  Army  Rifles,"  "Japanese  Dwarf  Plants,"  and  an  ani- 
mated cartoon  from  life,  entitled  "The  Chorus  Girl  Who  Hesi- 
ates  Is  Lost." 


(LIVE  TELL,  EMPIRE  STAR,  POSES 

FOR  ARTISTS  AFTER  COMPLETION 

OF  "THE  UNFORESEEN"  PRODUCTION 


Olive  Tell,  after  the  completion  of  her  first  Empire  All- 
star  production,  "The  Unforeseen,"  has  been  devoting  her 
ime  in  having  new  photographs  taken,  in  posing  for  cele- 
brated artists  and  submitting  to  the  questions  and  cross- 
examination  of  interviewers  and  writers  of  the  leading  motion 
)icture  and  women  magazines. 

Miss  Tell  is  a  recent  recruit  from  the  stage,  where  she 
Appeared  in  leading  roles  from  the  very  start.  Her  first 
Empire  All-Star  production  was  adjudged  so  satisfactory 
vhen  shown  for  the  first  time  in  the  company's  projection 
oom,  that  its  issuance  was  brought  forward  one  month.  The 
Mutual  Film  Corporation  will  publish  "The  Unforeseen"  in 
October  instead  of  November,  as  at  first  planned. 


By  BENNY 


THE  WEEK'S  BEST  BET  IN  PICTURES 

"The  Yankee  Way,"  William  Fox  comedy,  in  five 
parts,  with  the  genial  George  Walsh.  George  is  at  his 
best.  He  will  drive  away  the  blues  and  eliminate  the 
grouch.  A  scream  from  reel  1  to  "The  End."  Try  it. 
The  title  should  be  enough  to  stand  'em  outside  the  box 
office  during  these  stirring  times.  And  George  is  some 
stepper  when  he  gets  going,  and  adds  zip  and  pep  to  the 
story.  This  one  stretches  its  nose  out  under  the  wire 
ahead  of  all  others  this  week. 

In  the  Big  Money  Places  This  Week 

"The  Countess  Charming,"  Paramount,  five  reels, 
with  Julian  Eltinge. 

"Fools  for  Luck,"  Essanay,  five  reels,  with  Taylor 
Holmes. 

"Rasputin,  the  Black  Monk,"  World,  seven  parts, 
with  Henry  Hull. 


Awful  slow  week — only  one  producing  company  enjoined. 


And  the  Persian  poet  penned: 

Por  in  and  out,  above,  below, 

'Tis  nothing-  but  a  Magic  Shadow-show, 

Play'd  in  a  Box  whose  Candle  is  the  Sun, 
Round  which  we  Phantom.  Pigures  come  and  go. 


— Omar. 


Things  to  worry  about — sending  $3  to  Ochs  to  fight  a 
million  dollars  music  combine. 


Nothing  slow  about  Idaho.  The  A.  E.  A.  has  a  strong 
representation  now  from  that  state. 


FAMILIAR  FACE  MISSING 

William  Lord  Wright  has  left  the  Selig  P.  A.  desk. 


STRUGGLING  BLINDLY  ON 

An  ad.  in  the  Chicago  Tribune  reads:  "Postponed,  the 
opening  of  the  Eyes  of  the  World  at  the  Auditorium  until 
September  27." 


Here's  efficiency  for  you.  One  N.  Y.  P.  A.  sends  ye  ed. 
fifteen  copies  of  a  story  on  winning  a  lawsuit  in  Chicago,  which 
story  the  "Herald"  had  already  published. 


POLICE!  POLICE! 

A  good  magazine  story  has  been  murdered — by  a  director. 


P.  A.,  WATCH  YER  STEP 

Deleted  by  the  copy  reader,  but  nevertheless  good  stuff: 
"The  movie  man  of  might  and  muscle,  the  man  who  has  fought 
his  way  through  a  hundred  thousand  feet  of  celluloid,  whose 
man  to  man  battles  have  long  been  the  talk  of  millions  of 
picture  goers  the  world  over,"  etc.,  etc.,  etc. 


THIS  WEEK'S  PRIZE  TITLE 

"The  Chorus  Girl  Who  Hesitates  Is  Lost"  is  the  name  of 
a  comedy  cartoon  film. 


CHICAGO  BATTLE  FRONT  NEWS 

Major  Funkhouser  resumed  the  offensive  on  the  entire  Film 
front,  scoring  heavy  gains  in  the  sector  held  by  Vita,  and  Fox. 
Later,  however,  they  trained  their  legal  guns  on  the  Major's 
front  and  at  the  time  this  dispatch  was  filed  the  retreat  was 
in  full  swing.    (Not  censored.) 


32 


EXHIBITORS  HERALD 


TAYLOR  HOLMES  AND  WASHBURN 

STAR  IN  TWO  ESSANAY  FEATURES 

ON  PERFECTION  PROGRAM  IN  OCT. 


Essanay's  October  offering  on  the  Perfection  Pictures  pro- 
gram, George  Kleine  System,  distributors,  includes  two  five- 
part  comedy-dramas  and  a  continuation  of  the  weekly  films 
through  General  Film  of  George  Ade's  Fables  in  Slang.  • 

Taylor  Holmes  heads  the  feature  list  in  his  second  Essanay 
production,  entitled  "Fools  for  Luck."  This  is  a  screen  ver- 
sion of  a  story  by  Kennett  Harris,  entitled  "Talismans,"  which 
appeared  in  the  Saturday  Evening  Post.  Based  on  the  prevail- 
ing human  weakness,  superstition,  and  portraying  the  ludicrous 
efforts  of  a  young  man  to  "work  a  rabbit's  foot"  in  a  love 
affair,  it  presents  Mr.  Holmes  in  a  role  of  subtle  humor  of 
the  same  type  in  which  he  won  his  fame  on  the  stage.  The 
picture  has  a  screen  time  of  sixty-five  minutes.  It  will  be 
issued  October  8. 

A  week  following  the  publication  of  "Fools  for  Luck," 
Bryant  Washburn  will  make  his  first  appearance  on  the  Per- 
fection Pictures  program  in  a  five-part  comedy-drama,  enti- 
tled "The  Fibbers."  The  story,  written  by  James  W.  Adams, 
a  magazine  writer,  hinges  on  the  theory  that  while  it  is  all 
very  well  not  to  fib  to  your  wife,  still,  by  the  same  token, 
your  wife  should  not  fib  to  you.  It  has  been  aimed  to  give  Mr. 
Washburn  a  role  affording  him  the  amplitude  for  his  humor- 
ous portrayals  which  were  so  well  liked  in  "Skinner's  Dress 
Suit,"  and  other  of  his  recent  successes.  Virginia  Valli  ap- 
pears as  his  leading  woman.  "The  Fibbers"  has  a  screen  time 
of  sixty-five  minutes.    It  will  be  issued  October  15. 


DOROTHY  DALTON  WILL  MAKE 

PARAMOUNT  DEBUT  IN  NEW  INCE 

DRAMA  ENTITLED  "THE  PRICE  MARK" 


More  than  ordinary  interest  is  attached  to  the  announce- 
ment that  Dorothy  Dalton,  the  star  of  Thomas  H.  Ince,  would 
appear  in  Paramount  pictures.  For  her  Paramount  debut  a 
strong  story  with  a  wide  diversity  of  locale,  and  big  dramatic 
appeal,  has  been  chosen,  the  title  of  which  is  "The  Price 
Mark."  The  picture  will  be  in  charge  of  Roy  Neill,  who  is  one 
of  Mr.  Ince's  most  experienced  directors,  but  the  latter  will 
supervise  all  of  the  situations.  "The  Price  Mark"  will  be 
issued  in  October. 

Miss  Dalton  will  be  surrounded  by  a  cast  which  includes 
William  Conklin,  a  versatile  actor  of  juvenile  leads  who  has 
had  wide  stage  and  screen  experience;  Thurston  Hall,  who 
has  been  a  leading  man  in  stock,  in  various  productions  for  the 
stage,  and  for  pictures;  Adele  Farrington,  a  character  actress 
and  comedienne  of  much  ability;  Edwin  Wallock,  Dorca 
Matthews  and  Clio  Ayres,  all  well  known  players. 

"The  Price  Mark"  is  described  as  a  story  located  in  New 
York  and  Egypt  and  involving  the  life  of  the  American  Quar- 
ter Latin — the  studios  of  the  artist.  For  the  settings  repre- 
senting the  city  of  Cairo  some  of  the  most  careful  work  ever 
accomplished  will  be  evidenced,  while  the  interior  scenes  are 
said  to  be  very  elaborate. 


"LEST  WE  FORGET"  RITA  JOLIVET 

FILM  TO  BE  SHOWN  TO  TROOPS  OF 

ALLIED  NATIONS  IN  FRANCE 


In  accordance  with  an  offer  made  through  M.  Tardieu  and 
M.  Stephan  Luzanne  of  the  French  High  Commission  in 
America,  Rita  Jolivet,  star  of  "Lest  We  Forget,"  and  her  hus- 
band, Count  Cippico,  have  arranged  personally  to  take  Miss 
Jolivet's  picture,  "Lest  We  Forget,"  which  is  now  nearing 
completion,  to  France,  after  prints  have  been  made  for  the 
American  theatres.  Miss  Jolivet  proposes  to  show  the  film 
in  all  the  large  centers  of  military  occupation  behind  the 
French  front.  This  will  include  the  concentration  camps  of 
the  American  troops  as  well. 

On  account  of  the  patriotic  nature  of  the  film  the  repre- 
sentatives of  the  French  government  have  expressed  them- 
selves as  extremely  pleased  that  the  various  soldiers  of  the 
allies  in  France  will  have  opportunity  to  see  tins  screen  pres- 
entation of  causes  contributing  to  the  American  entry  into  the 
war. 

Miss  Jolivet,  having  braved  submarines  on  several  occa- 
sions, is  not  the  least  concerned  over  this  feature  of  the  trip 
she  has  planned.  She  was  on  the  Lusitania  at  the  time  that 
big  liner  was  sunk  by  a  German  submarine,  this  incident  in 
fact  being  one  of  the  central  scenes  in  her  picture. 


"THE  PRICE  OF  A  GOOD  TIME"  NEW  e 
LOIS  WEBER  FEATURE  OPENS  IN 

N.  Y.  AT  BROADWAY  THEATRE  OCT.  f 

Jewel  Productions,  Inc.,  will  bring  Lois  Weber's  newest 
production,  "The  Price  of  a  Good  Time,"  into  the  Broadway 
Theatre,  starting  October  7.  It  is  a  seven-reel  production, 
after  "The  Whim"  by  Marion  Orth  which  appeared  in 
Breezy  Stories  and  attracted  widespread  attention. 

Mildred  Harris  will  be  featured.  The  cast  includes  Ken- 
neth  Harlan,  Anne  Schaeffer,  Helen  Rosson,  Alfred  Allen, 


ONE  OF  EFFECTIVE  SCENES  FROM  "THE  PRICE  OF  A  GOOD 
TIME" 
(Jewel) 


Adele  Farrington  and  Gertrude  Aster.  Lois  Weber  and  Phil- 
lips Smalley  are  the  directors  and  Allen  Siegler  is  the  pho- 
tographer. 

"The  Price  of  a  Good  Time"  very  dramatically  tells  the 
story  of  two  department  store  girls  who  work  side  by  side  and 
to  whom  various  experiences  fall.  It  is  the  first  piece  pro- 
duced entirely  in  Lois  Weber's  new  studio  at  Universal  City. 


OH,  M-A-R-Y 

Mary  MacLane,  the  Butte,  Mont.,  girl  whose  book, 
"The  Story  of  Mary  MacLane,"  startled  and  almost 
shocked  the  country  several  years  ago,  has  become  a 
film  star. 

Miss  MacLane  has  been  engaged  by  Essanay  and 
will  be  featured  in  a  super-feature  entitled,  "Men  Who 
Have  Made  Love  to  Me,"  by  that  company. 

The  picture  will  take  up  the  heart  affairs  of  Miss 
MacLane,  which  she  treated  with  such  frank  realism  in 
her  story.  She  gives  some  idea  of  her  opinion  of  men, 
as  she  gleaned  it  from  her  actual  life  experiences,  in 
the  following  statement; 

"I  have  the  passionate,  sensuous  gray  eyes  of  the 
weary  courtesan  and  the  virginal  pink  lips  of  the  clois- 
tered nun.  I  have  a  slim,  young  body  and  it  was  my 
vanity  that  saved  me  from  many  a  slip  between  the  cup 
and  the  lip. 

"I  am  egotistical,  but  not  more  than  the  rest  of  the 
world.    I  am  only  more  frankly  so  than  the  rest. 

"I  have  had  loves  to  which  I  have  given  my  heart's 
blood  by  the  gallon. 

"From  drunk  men,  from  false  teeth,  from  a  fish  too 
long  dead,  from  a  dread  mood  of  discontent — kind  devil 
deliver  me." 

Miss  MacLane  is  now  writing  her  own  scenario  at 
the  Essanay  studios.  Arthur  Berthelet  will  direct  the 
picture,  which  will  be  in  six  or  seven  reels. 


EXHIBITORS  HERALD 


33 


THE  FILM  STOCK  MARKET 

By  PAUL  H.  DAVIS  &  COMPANY 
Chicago 


Bid 

Asked 

American  Film  Company  

60 

70 

85 

95 

Lone  Star  Corporation,  pfd  

99 

101 

18 

no 

Mutual  Film  Corporation,  com  

12 

15 

Mutual  Film  Corporation,  pfd  

16 

19 

New  York  Motion  Picture  Corporation.  .  . 

55 

North  American  Corporation,  com  

25 

States  Film  Corporation,  com  

20 

Thanhouser  Film  Corporation  

40c 

60c 

Triangle  Film  Corporation  

1 

154 

W  orld  Film  Corporation  

H 

Quotations 

Sept.  25, 

1917. 

This  department  will  furnish,  on  request,  such  statis- 
tics as  are  available  concerning  the  above  or  other  mo- 
tion picture  stocks,  providing  such  request  does  not  call 
for  an  expression  of  opinion  concerning  the  policy  of  the 
companies  or  the  future  prices  of  the  stocks. 


OFFICIAL  CUT-OUTS  MADE  BY  THE 
CHICAGO  BOARD  OF  CENSORS 


"Their  Compact"  (Metro) — Two  shooting  scenes  at  cabin  during  fight. 


"Mountain  Dew"  (Triangle) — Boy  shooting  Sears;  subtitles:  "Do  you 
care  so  much  for  education  that  you'll  see  a  nigger  hold  a  gun  to  your  pap?" 
"Get  the  men  together  at  the  still  and  we'll  get  him  and  his  nigger  tonight." 
"I'se,  a  white  nigger  from  Chicago." 


"Flying  Colors"  (Triangle) — Flash  three  struggle  scenes  between  two 
men  and  girl  in  office;  two  closeups  of  detective  gouging  man's  eye. 


"The  Divorcee"  (Vitagraph) — Reel  3,  holdup  of  auto.  Reel  4,  two  holdup 
scenes  except  three  foot  flash  showing  bandit  riding  away.  Reel  5,  bandit 
riding  away. 


"A  Bushranger's  Strategy"  (Kalem) — Three  scenes  of  attack  on  girl; 
gagging  and  binding  her;  stealing  money  from  trunk;  lassooing  trooper;  his 
assault  and  all  scenes  showing  him  bound. 


"The  Woman  Beneath"  (World) — Adult  only  permit  surrendered.  Reel 
2,  subtitle:  "Don't  send  for  Tom  after  all  he's  done  for  me;  I'm  ashamed 
to  face  him."  Reel  4,  letter:  "I  am  sending  them  to  you,  Tom,  knowing 
you  will  never  allow  her  betrayer,  etc."  Reel  5,  same  letter  as  before;  sub- 
titles: "Now  that  you  have  the  name  you  might  as  well  have  the  game"; 
"Tell  him  what  you  like;  he  won't  believe  you.    The  girl  is  dead." 


"Damage  No  Gtfods"  (Fox) — Six  scenes  of  girls  in  tights  except  one 
where  she  walks  into  police  station;  woman  bumping  stout  woman  in 
posterior  as  she  bends  over;  maid  falling  from  chair  and  showing  her  legs. 


"The  Yankee  Way"  (Fox) — Subtitles:  "You  Lithuanian  nigger,  git 
away  from  this  table";  "If  you  don't  believe  I'se  a  nigger  feel  my  haid." 
Scenes  of  men  taking  money  from  floor  in  crap  game. 


"The  Tower  of  Terror"  (Aquila) — Subtitle:  "You  have  placed  yourself 
under  the  ban  of  the  Black  League";  kidnapping  child;  vision  of  kidnapping 
child;  subtitle:  "When  you  reach  Mombay  you  must  kill  Adolphe's  wife"; 
first  two  scenes  of  kidnapping  girl. 


"A  Contented  Woman"  (Selig) — Girls  in  striped  suits  leaning  over  tub. 


"War  and  the  Woman"  (Pathe) — Subtitles:  "Brenda,  a  camp  follower"; 
"Have  you  made  arrangements  for  me  to  stay  here?";  "Sorry,  but  you  will 
have  to  engage  rooms  in  the  village."  Two  closeups  of  man  and  woman  at 
head  of  table;  two  scenes  of  man's  hand  on  girl's  arm;  two  scenes  of 
struggle  at  table  between  man  and  girl;  flash  other  scenes  of  drunken 
woman  at  table;  two  closeups  of  men  and  women  drinking  at  table;  flash 
last  scene  of  drunken  men  and  women  at  table. 


"Speed  Demons"  (Jaxon) — Jabbing  man  in  posterior  with  pin. 


"A  Man  of  His  Word"  (Falcon) — Throwing  dagger  and  shooting  at 
Indian  at  wall. 


"The  Moth"  (Selznick)  — Subtitle :  "We've  got  to  quit.  She's  at  least 
my  meal  ticket,"  etc. 


"The  Mystery  of  the  Double  Cross,"  No.  14  (Pathe) — Shooting  on 
stairs. 


"The  Cigaret  Girl"  (Pathe) — Taking  key  impression;  Parker  ransacking 
lesk  and  stealing  letter;  stealing  check  from  .table;  cashing  stolen  check; 
tealing  agreement;  subtitle:  "The  only  way  you  can  get  your  letters  back 
ind  protect  her  is  for  money." 


"At  the  Wheel"  (Great  Northern) — Four  scenes  of  man  in  boat  threaten- 
ing couple  with  gun. 


"The  Haunted  House"  (Triangle)  —  Subtitle:  "We're  going  to  pinch  a 
machine,  etc.";  "A  guy's  stepping  on  my  toes,"  etc.;  "I  ain't  ever  croaked 
anyone  off  yet,"  etc.;  stealing  money  from  man's  pocket  and  two  hold-up 
scenes  to  include  taking  money,  going  out  of  bank  with  It  and  shooting  con- 
stable.    Shooting  by  girl. 


"Sirens  of  the  Sea"  (Bluebird) — Three  scenes  of  woman  diving  under 
water  and  exposing  back;  flash  of  three  scenes  of  "Spirit  of  Sorrow"  on 
rock;  five  scenes  of  woman  in  nude  in  "cave  of  giants." 


"John  Tom  Little  Bear  (Vitagraph) — Close-up  of  scalp  hanging  from 
man's  belt. 


"The  Little  Pirate"  (Butterfly) — Four  scenes  of  nude  statuary  in  fore- 
ground. 


"The  Darkroom  Secret"  (Triangle) — Five  scenes  of  men  in  bathing  suits 
outside  of  bath  houses. 


"The  Public  Be  Damned"  (Public  Rights) — Slugging  of  Robert. 


"The  Lost  Express"  (Signal) — Episode  1,  three  scenes  of  man  sawing 
bars;  two  scenes  of  men  entering  window.  Episode  2,  man  in  auto  shooting 
detective;  man  removing  false  cover  from  auto. 


"The  Bride's  Silence"  (Mutual) — Two  third-degree  scenes;  detective 
taking  money  from  woman  and  putting  it  in  pocket.  Last  part  of  subtitle: 
"but  abandoned  her  and  the  baby." 


"Doubled  Crossed"  (Paramount) — Two  scenes  of  woman  prying  table 
drawer  open;  taking  papers  from  envelope.  Woman  putting  dope  in  wine; 
taking  papers  from  envelope. 


"Out  of  the  Depths"  (Essanay) — Two  scenes  of  paying  blackmail. 


"The  Pullman  Mystery"  (Gold  Seal) — Throwing  man's  body  out  of  train 
window  and  shooting. 


Permits  Refused 

"London  at  Night"  (Apex) — Permit  refused  because  film  portrays  life 
of  an  immoral  woman  and  contains  scenes  of  murder,  theft  and  tough  dancing. 


"The  Victim  of  Sin"  (German  Bioscope) — Permit  refused  because  film 
portrays  story  of  improper  sexual  relations. 


"Pay  Me"  (Jewel) — Permit  refused  because  film  portrays  story  of  mur- 
der, abduction  and  immorality. 


"The  Gray  Ghost,"  Episode  No.  5  (Universal) — Permit  refused  because 
film  portrays  methods  of  an  organized  band  of  criminals  in  the  robbery  of 
large  jewelry  store. 


Adult  Only  Permits 
"Iris"  (Pathe),  "The  Woman  Beneath"  (World),  "Exile"  (Paramount), 
and  "The  Lifted  Veil"  (Metro)  were  granted  adult  only  permits. 


THIS  WEEK  AT  DOWNTOWN 
CHICAGO  THEATERS 


ALCAZAR — Bluebird,  "Mother  o'  Mine,"  with  Rupert  Julian;  Triangle, 
"Bond  of  Fear,"  with  Belle  Bennett;  Mutual,  "Sands  of  Sacrifice,"  with 
William  Russell;  Triangle,  "The  Devil  Dodger,"  with  Roy  Stewart;  World. 
"The  Corner  Grocer,"  with  Madge  Evans;  Metro,  "Life's  Whirlpool,"  with 
Ethel  Barrymore;  Mutual,  "The  Runaway,"  with  Julia  Sanderson. 


Auditorium — Clune,  "The  Eyes  of  the  World,"  with  Kathleen  Kirkham. 


BIJOU  DREAM— Public  Rights,  "The  Public  Be  Damned,"  with  Mary 
Fuller. 


BOSTON — Triangle,  "Bond  of  Fear,"  with  Belle  Bennett;  Mutual, 
"Sands  of  Sacrific,"  with  William  Russell;  Triangle,  "Devil  Dodger,"  with 
Roy  Stewart;  World,  "The  Corner  Grocer,"  with  Madge  Evans;  Metro, 
"Life's  Whirlpool."  with  Ethel  Barrymore;  Mutual,  "The  Runaway,"  with 
Julia  Sanderson. 


CASINO — "Absinthe,"  with  King  Baggot  and  Leah  Baird. 


CASTLE — Artcraft,  "Rebecca  of  Sunnybrook  Farm,"  with  Mary  Pick- 
ford;  Paramount,  "Barbary  Sheep,"  with  Elsie  Ferguson. 


COLONIAL— Brady,  "The  Whip,"  with  Alma  Hanlon. 


ORPHEUM — Goldwyn,  "Baby  Mine,"  with  Madge  Kennedy;  Paramount. 
"Lost  in  Transit,"  with  George  Beban;  World,  "The  Corner  Grocer,"  with 
Madge  Evans;  Mutual,  "Sands  of  Sacrifice,"  with  William  Russell;  Metro, 
"Paradise  Garden,"  with  Harold  Lockwood;  Fox,  "The  Honor  System,"  with 
Miriam  Cooper. 


PLAYHOUSE — Jewel,  "Sirens  of  the  Sea,"  with  Louise  Lovely. 


ROSE — Paramount,  "Lost  in  Transit,"  with  George  Beban. 


ZIEGFELD — Paramount,  "The  Countess  Charming."  with  Julian  Eltinge. 


34 


EXHIBITORS  HERALD 


FOREIGN  SALES  DEPARTMENT  IS  OPENED 

BY  GENERAL  ENTERPRISES  FOR  FEATURES 


Increasing  Scope  of  New  Concern  Causes  Expansion  in  Home  Office; 
M.  R.  Fink,  Marketing  Statistician,  Is  Placed  in  Charge 


Attesting  to  the  rapidly  increasing 
scope  of  the  newly  formed  General  En- 
terprises, Inc.,  A.  H.  Sawyer  and  Her- 
bert Lubin  announced  this  week  that  a 
department  especially  devoted  to  the 
handling  of  films  for  foreign  sale  has 
been  added  to  their  organization.  At  its 
head  has  been  placed  M.  R.  Fink,  a  film 
executive  of  several  years'  experience, 
who  brings  to  his  new  duties  a  mass  of 
facts  and  figures  covering  the  foreign 
market  situation,  the  result  of  five  years 
intensive  study  of  the  subject. 

Mr.  Fink  at  present  is  engaged  in  dis- 
posing of  the  foreign  rights  to  the  Mc- 
Clure  Series.  ''The  Seven  Deadly  Sins," 
which  were  recently  acquired  by  Gen- 
eral Enterprises,  Inc.  It  is  said  several 
contracts  have  been  closed  whereby  the 


"Seven  Deadly  Sins"  will  be  shown  in 
countries  outside  of  the  United  States 
and  Canada. 

General  Enterprises,  Inc.,  has  also  se- 
cured the  selling  privileges  for  the  en- 
tire world  of  Henry  W.  Savage's  produc- 
tion, "Robinson  Crusoe,"  an  adaptation 
of  the  story  which  has  been  translated 
into  every  language  on  the  globe.  A 
deal  is  now  pending  for  the  acquisition 
of  three  noted  film  successes  of  the  past 
year  starring  well  known  screen  players. 
Mr.  Fink  contemplates  the  removal  of 
his  offices  from  1600  Broadway  to  larger 
quarters  in  the  near  future,  owing  to  the 
volume  of  business  which  General  En- 
terprises, Inc.,  is  handling  in  the  recently 
established  foreign  department. 


CLARA  K.  YOUNG  COMPLETES  "MAGDA" 

AND  STARTS  "SHIRLEY  KAYE' 


FEATURE 


Clara  Kimball  Young,  who  has  just 
completed  "Magda,"  her  first  production 
by  her  own  organization  under  the  man- 
agement of  Harry  L.  Garson,  has  al- 
ready started  work  on  "Shirley  Kaye," 
which  will  be  her  second  film. 

Joseph  Kaufman,  who  has  just  com- 
pleted Billie  Burke's  new  picture,  "Arms 
and  the  Girl."  will  direct  Miss  Young 
instead  of  Emile  Chautard,  who  is  bus- 
ily engaged  on  the  picture  now  being 
made  by  Mine,  Lina  Cavalieri. 

Corliss  Giles  has  been  engaged  to  play 


the  lead.  This  will  be  Mr.  Giles'  first 
appearance  on  the  screen.  Mr.  Giles  has 
been  the  leading  man  of  the  Bonstelle 
Stock  Company  in  Detroit  for  the  past 
five  years,  and  played  the  role  of  John 
Rawson  in  "Shirley  Kaye"  with  that  com- 
pany last  summer. 

The  play  is  well  known  for  its  success- 
ful run  and  as  the  vehicle  in  which  Elsie 
Ferguson  made  a  big  success.  The  screen 
version  is  particularly  adapted  to  Miss 
Young's  talents,  it  is  said.  It  is  to  be 
issued  some  time  next  month. 


TRADE    PRESS    MEN   AT   LUNCHEON   GIVEN   BY   GENERAL  ENTER- 
PRISES, INC.,  IN  NEW  YORK 


MUTUAL  TO  ISSUE 

NEW  COMEDY  FILM 
WITH  MISS  RHODES 


First  of  Series  of  Forty-Four  One- 
Reel  Plays  Reaches  Screen 
October  1 


Billie  Rhodes,  the  little  comedienne, 
comes  back  in  one-reelers  on  the  Mutual 
film  schedule  of  October  1. 

The  Mutual  Film  Corporation  has  just 
concluded  negotiations  for  a  series  of 
forty-four  one-reel  comedies  starring 
Billie  Rhodes,  supported  by  Jay  Belasco. 
They  will  be  issued  weekly.  The  first 
film  is  issued  October  2. 

The  schedule  for  October  includes: 
Tuesday,  October  2,  "Some  Nurse"; 
Tuesday,  October  9,  "Firing  Father"; 
Tuesday,  October  16,  "For  Sweet  Char- 
ity"; Tuesday,  October  23,  "And  Along 
Came  Mary." 

Miss  Rhodes  scored  a  distinct  success 
in  a  series  of  eight  Mutual-Strand  come- 
dies published  early  in  the  year  and  they 
were  so  successful  from  the  box  office 
point  of  view  that  John  B.  Freuler,  presi- 
dent of  the  Mutual,  began  negotiating 
to  secure  another  and  a  larger  series  of 
productions  of  the  same  type  and  qual- 
ity. 

A  well  balanced  cast  was  selected  to 
support  the  star.  The  productions  are 
what  are  known  in  the  language  of  the 

trade  "society  comedies." 


Toronto,  Ont. — Although  Ontario  is 
a  dry  province,  occasionally  there  is  one 
slipped  over,  and  in  this  case  it  was  a 
motion  picture  operator  who  attempted 
to  project  the  pictures  in  his  house  while 
intoxicated.  His  license  was  suspended 
for  two  months  as  a  warning  to  other 
operators  against  drunkenness.  The 
authorities  claimed  that  he  endangered 
the  lives  of  patrons. 


AMERICAN'S  FOREIGN 

SALES  REPORTED  BIG 

Richard  R.  Nehls,  general  manager  of 
American  Film  Company,  reports  a  sat- 
isfactory bulk  of  foreign  shipments  for 
the  past  week.  Foreign  markets  regard 
the  American  features  with  a  favorable 


THE  LUNCHEON  WAS  HELD  AT  RECTOR'S  BY  THE  CONCERN  WHICH  CONTROLS  "THE 
WARRIOR"  FILM,  WHICH  STARS  THE  GIANT  MACISTE 


:•    STATU"  a 
BLUEBIPD  DA/ 

IN     YOUR.  HOU/-E 


EXHIBITORS  HERALD 


SYNOPSES  OF  CURRENT  RELEASES 


GENERAL 


"The  Fable  of  the  Speedy  Sprite"— 
September  29  (two-reel  Essanay  George 
Ade  fable,  with  Rodney  LaRoque).— 
Herbert  loves  Loretta  and  one  evening 
she  invites  Herbert  and  three  other 
young  men  of  the  village  to  her  home. 
Herbert  becomes  so  jealous  that  he 
seizes  Loretta  and.  putting  her  in  his 
machine,  drives  out  into  the  river  and 
refuses  to  back  out  until  she  accepts  his 
proposal. 

"The  Fable  of  Prince  Fortunatus,  Who 
Moved  Away  From  Easy  Street,  and 
Silas  the  Saver.  Who  Moved  In" — Octo- 
ber 6  I  two-reel '  Essanay  George  Ade 
table,  with  Rodney  La  Rock). — When 
Silas  sees  the  beautiful  home  Claude 
lives  in  he  determines  to  work  and  save 
and  get  one  like  it.  Each  year  Silas 
keeps  adding  to  his  income,  while  Claude 
keeps  taking  away  from  his  income.  The 
time  comes  when  Silas  no  longer  hates 
Claude  and  Claude  has  to  blow  the 
whistle  on  the  family. 


Un.versal 

"The  Master  Spy" — September  85. 
(An  episode  of  "The  Perils  of  the  Secret 
Service,"  three  reel  Gold  Seal  drama  with 
Kingsley  Benedict  and  Jay  Belasco.) — 
Yorke  and  Xorroy  make  an  attempt  to 
get  back  to  England.  Xorroy  has  some 
plans  of  a  German  fort  located  near  the 
Russian  frontier  which  he  conceals  in 
the  pocket  of  his  coat  while  he  is  being 
searched.  When  he  attempts  to  take  the 
plans  across  the  frontier  into  Russia,  a 
chase  ensues  in  which  Xorroy  has  to 
outdo  the  German  soldiers.  He  hides 
in  a  secret  chamber  and  makes  his  get- 
away and  finally  by  leading  the  soldiers 
of  the  last  fort  astray  he  is  able  to  get 
throueh  the  frontier. 


"Taking  Their  Medicine" — September 
25.  (One-reel  Xestor  comedy  with  Eddie 
Lyons  and  Lee  Moran.) — When  Helen 
comes  to  visit  her  uncle  on  the  Circle  W 
ranch,  the  cowboys  find  it  necessary  to 
remain  around  the  house,  but  uncle  sends 
them  out  to  the  round  up.  Nifty  Xat  pre- 
tends to  be  sick  and  while  uncle  is  away 
and  the  boys  are  out  on  the  ranges. 
Nat  is  nursed  by  Helen.  One  by  one 
the  boys  nursed  and  each  one  finds  he 
has  some  ailment.  Uncle's  return  home 
and  a  medicine  made  of  horse  harness  oil. 
soft  soap  and  various  other  ingredients, 
proves  a  speedy  cure. 


"Soapsuds  and  Sirens" — September  26. 
(Two-reel  L-Ko  comedy  with  Harry 
Lorraine.) — The  professor  is  unable  to 
get  pupils  because  he  has  no  money  to 
advertise.  The  janitor  helps  him  get 
some  money  and  he  has  an  ad  printed. 
It  so  happens  that  the  printer's  wife  falls 
on  it  before  it  is  dry  and  starts  running 
down  the  street  with  the  sign  on  her 
dress.  It  does  its  work  and  before  long 
the  professor  has  many  pupils.  Mr. 
Printum  chases  his  wife  and  finally  they 
land  in  the  park  lake. 


"A  Romany  Rose" — September  27. 
(Two-reel  Star  featurette  with  Lena 
Baskette.) — Bereft  of  his  wife  and  child 
Richard  Lorraine  adopts  Rozeska.  a  lit- 
tle Gypsy  girl.  The  father  spends  all 
the  money  paid  him  by  Lorraine  and 
then  plans  to  steal  the  little  girl  and  put 
her  on  the  vaudeville  stage  where  he 
will  receive  a  large  sum  of  money  each 
week.  The  mother  tries  to  prevent  the 
father  from  the  theft  and  just  as  he 
leaves  with  Rozeska  the  mother  gives 
the  alarm.  The  father  falls  from  the 
window  and  is  killed  and  Lorraine  see- 
ing the  affection  of  mother  and  daughter 
allows  the  mother  to  make  her  home 
with  Rozeska. 


"Marble  Heads" — (One-reel  Joker 
comedy  with  Gale  Henry.)  —  Claribell 
Lotsadough  is  anxious  to  have  her  statue 
of  the  gladiators  in  her  garden  in  time 
for  her  party.  Expressmen  drop  the 
statue  and  break  it.  The  sculptor  white- 
washes the  men  and  stands  them  up  in 
the  garden  until  he  can  repair  the  broken 
statue.  Everything  goes  well  until  the " 
food  is  passed  and  the  statues  try  for 
their  share.  This  proves  to  be  an  in- 
sult to  the  guests  and  they  leave  hastily. 
Claribell  pleads  with  them  not  to  go,  but 
they  do  not  listen  to  her.  In  the  mean- 
time the  real  statue  has  been  repaired 
and  put  in  its  place.  Claribell  does  not 
know  what  to  do  when  the  psuedo  sta- 
tues start  dining  on  cold  chicken  and 
champaign. 


"Your  Boy  and  Mine" — September  2S. 
i  One-reel  Victor  comedy-drama  with 
Lincoln  Stedman.) — Tub  believes  he  has 
an  unjust  mother  because  she  makes  him 
churn  and  when  his  mother  takes  some 
doughnuts  over  to  Skinny's  mother,  he 
climbs  out  of  the  window  and  makes  his 
getaway.  Back  of  the  barn  Tub  and 
Skinny  get  into  an  argument  and  start 
to  fight.  Then  the  mothers  start  to  fight 
and  finally  the  fathers  get  into  it.  The 
sheriff  hears  of  the  disturbance  and  by 
the  time  he  comes  upon  the  scene  he 
finds  the  boys  eating  the  same  dough- 
nut, the  fathers  complacently  smoking 
and  the  mothers  crying  on  each  other's 
shoulders. 


"The  Fountain  of  Trouble" — September 
29.  (One-reel  Joker  comedy  with  Wil- 
liam Franey.) — Mr.  Cramp  starts  off  to 
get  his  wife  a  drink  of  water  and  after 
getting  half  way  home  he  spills  the  wa- 
ter. This  happens  three  times.  The 
third  time  he  finds  himself  in  a  den  of 
thieves.  He  manages  to  escape,  how- 
ever, and  finally  comes  to  his  wife  with 
the  water.  She  reprimands  him  for  be- 
ing away  so  long. 


"The  Dynamite  Special" — September 
29.  (Two-reel  Bison  drama  with  Yal 
Paul.) — Ralph  Carleton,  son  of  the  super- 
intendent, is  learning  to  be  station  agent. 
He  and  Ruth  come  to  love  each  other. 
Ruth  is  also  loved  by  Joe  Brooks  and 
Jimmy  Thurman.  When  Ralph's  father 
learns  of  Ralph's  infatuation  he  sends 
him  to  another  station.    Ruth  determined 


to  see  Ralph,  dons  overalls  and  cap  and 
hides  in  an  empty  box  car.  Here  she 
overhears  Brooks  and  Leeds  planning  to 
blow  up  the  superintendent's  special. 
She  is  able  to  save  the  special  and  Carle- 
ton  is  willing  to  accept  her  as  a  daughter- 
in-law. 


FOX 

"North  of  Fifty-three" — September  22 
(five-reel  drama,  with  Dustin  Farnumj. 
— Bill  finds  his  home  lonely  after  the 
murder  of  his  partner,  Joe.  One  day 
Hazel  Weir  comes  to  the  village  to  teach 
school.  Bill  loves  her  and.  instead  of 
taking  her  immediately  to  the  village,  he 
takes  her  to  his  cabin  and  pleads  his 
love.  This  enrages  Hazel  and  she  tells 
him  she  hates  him  and  makes  him  take 
her  back  to  the  village.  He  does.  He 
later  is  able  to  rind  the  murderer  of  his 
partner  and  after  getting  vengeance  he 
weds  Hazel. 


PATHE 


"A  Crooked  Romance" — September  30 
( five-reel  Astra  drama,  with  Gladys 
Hulettei. — Mary  Flynn  and  her  father 
"open  the  safe  at  the  Cannon  home,  but 
are  caught  at  it.  Mary  escapes,  but  her 
father  is  arrested.  Mary  goes  to  the 
country  and  when  she  has  earned  suffi- 
cient funds  she  returns  to  the  city.  She 
finds  a  baby  in  the  park  and  takes  it  to 
her  home.  In  order  to  provide  for  the 
baby  she  becomes  an  expert  at  opening 
safes.  Again  she  is  arrested  by  Cannon 
and  when  she  pleads  to  see  her  baby 
once  more  he  consents.  He  is  surprised 
when  he  sees  the  baby  and  brings  his 
aunt  to  the  house.  The  aunt  is  willing 
to  adopt  Mary  as  the  baby's  big  sister 
and  all  ends  well,  for  it  develops  that 
Flynn  isn't  Mary's  right  father. 

"Under  False  Colors" — September  23 
i  five-reel  Thanhouser  drama,  with  Fred- 
erick Warde). — Olga,  escaping  from 
Russia,  goes  to  America  for  safety.  She 
meets  Vera,  a  young  American,  who  is 
on  her  way  to  an  American  home  to  re- 
main until  after  the  war.  The  boat  on 
which  they  are  traveling  is  torpedoed 
and  Vera  dies  from  exposure.  Olga  goes 
to  the  Colton  home,  posing  as  Vera. 
She  joins  a  secret  band  of  her  country- 
men. They  decide  to  put  Colton  out  of 
the  way.  Yera  saves  his  life  and  then 
Colton  shows  Yera  and  the  other  mem- 
bers of  the  gang  that  their  leader  is 
working  for  his  own  riches  only.  When 
Colton's  son  returns  and  tells  his  father 
that  he  loves  Olga  his  father  is  very 
willing  that  they  marry. 


PARAMOUNT 


"In  Bed — In  Bad" — September  24 
( one-reel  Klever  comedy,  with  Yictor 
Moore). — Vic  works  very  hard  at  the 
office  and  everybody  is  worried  over  the 
state  of  his  health,  but  he  only  laughs 
at  them,  as  he  has  never  been  sick  in 
his  life.  When  he  gets  home  one  even- 
ing his  wife  insists  that  he  go  to  bed 


36 


EXHIBITORS  HERALD 


"THE  CONQUEROR,"  WITH  WM.  FARNUM,  IS 

FINISHING  LAST  OF  RUN  AT  N.  Y.  GLOBE 


Picturesque  Nashville,  Tennessee,  of  1825  Pictured  in  Stirring  Ro- 
mance of  Noted  General  Sam  Houston;  Production  Is  Replete 
With  Thrills  and  Fine  Photography 


and  she  calls  a  doctor.  The  neighbors, 
learning  that  Vic  is  sick,  come  in  to  see 
him,  and  each  one  suggests  a  different 
doctor.  Wine  calls  all  of  the  doctors. 
They  finally  decide  that  he  must  be  op- 
erated on  for  appendicitis.  He  asks  the 
cause  and  is  informed  lack  of  exercise. 
He  immediately  starts  to  take  some  by 
beating  each  one  of  the  doctors. 


TRIANGLE 


"Broadway  Arizona" — September  SO 
(five-reel  Triangle  drama,  with  Olive 
Thomas). — In  order  to  get  publicity, 
Fritzi  Carlyle,  musical  comedy  star,  flirts 
with  John  Keyes,  a  wealthy  Arizona 
rancher,  who  is  doing  New  York,  and 
promises  to  marry  him.  The  story  is 
printed  and  a  later  edition  carries  a 
story  by  Fritzi  denying  the  engagement. 
Humiliated,  Keyes  returns  to  his  ranch. 
Fritzi's  health  fails  her  and  she  is  or- 
dered to  take  a  rest.  Keyes  has  kept  in- 
formed as  to  her  welfare  and  one  night 
he  and  his  uncle,  in  disguise,  kidnap  her 
and  take  her  to  their  ranch.  A  large  re- 
ward is  offered  for  her  return.  The 
posse  traces  Fritzi  and  comes  to  arrest 
Keyes,  but  Fritzi  tells  them  she  did  it 
for  a  publicity  story  and  that  she  and 
Keyes  are  to  be  married. 

"The  Tar  Heel  Warrior" — September 
30  (five-reel  Triangle  drama,  with  W  alt 
Whitman). — The  old  Mills  plantation  is 
heavily  mortgaged  and  Dabney  Mills 
goes  to  the  city  in  an  endeavor  to  earn 
sufficient  money  to  lift  the  mortgage. 
While  at  the  home  of  his  granddaughter 
some  money  is  left  with  him  for  his 
granddaughter's  husband.  Mills  takes 
the  money  to  speculate  and  loses  it.  De- 
jected, he  leaves  for  his  home,  where  he 
makes  preparations  to  end  his  life.  He 
is  interrupted  by  Darrell  and  his  grand- 
daughter, who  arrive  with  sufficient 
money  to  cover  the  mortgage. 


VITAGRAPH 


"The  Princess  of  Park  Row" — October 
1  (five-reel  Vitagraph  drama,  with  Mil- 
dred Manning). — A  Balkan  prince  and 
his  daughter,  Margot,  come  to  America 
to  negotiate  a  loan  for  their  king.  They 
are  accompanied  by  Count  Kronski. 
After  a  short  stay,  the  Prince  is  kid- 
napped by  the  Count  and  a  Baron  and 
taken  to  a  deserted  house,  where  he  is 
to  be  murdered.  A  reporter  and  Margot 
save  the  Prince's  life  and  the  reporter 
is  made  a  prince  in  order  that  he  might 
marry  Margot,  with  whom  he  has  fallen 
in  love. 


Toronto,  Ont. — The  announcement  that 
the  next  Universal  serial  is  to  be  one 
dealing  with  Canada  has  caused  a  great 
deal  of  interest  and  comment  among  the 
exhibitors  throughout  the  Dominion. 
The  fact  that  Canada  and  her  splendid 
achievements  in  the  world  war  has 
brought  her  before  the  eyes  of  the  world 
is  probably  one  of  the  reasons  that  Uni- 
versal is  bringing  out  a  serial  dealing 
with  this  country.  This  is  probably  the 
first  picture  serial  that  has  ever  been 
filmed  that  can  be  correctly  termed  an 
all-Canadian  story.  This  fact  would  alone 
make  it  one  of  the  most  successful  serials 
that  was  ever  placed  before  the  Canadian 
public. 


"The  Conqueror,"  the  stirring  William 
Fox  photodrama  based  on  the  heroic  life 
and  romantic  times  of  General  Sam 
Houston,  is  in  its  second  week  at  the 
Globe. 

William  Farnum  personates  Houston 
and  his  portrayal  of  one  of  the  most  fa- 
mous characters  in  American  history  is 
realistic,  it  is  said. 

Sam  Houston's  is  a  story  which,  re- 
plete with  action,  with  thrills,  with  pass- 
ages which  touch  the  heart,  is  of  the 
sort  that  seldom  finds  its  way  to  the 
screen,  and  when  it  does,  given  proper 
production,  makes  a  substantial  proto- 
dramatic  success.  Mr.  Fox  has  given 
"The  Conqueror"  an  excellent  produc- 
tion, it  is  announced. 

The  battle  scenes,  showing  Houston 
leading  the  Texans  against  the  Mexicans, 
are  realistically  done,  and  some  of  the 


The  New  Russian  Pictures  Corporation 
has  bought  the  films  of  the  Great  Rus- 
sian Revolution  and  war  pictures,  im- 
ported last  month  by  the  Skobeloff  com- 
mittee, and  the  sale  of  which  has  been 
for  the  relief  of  the  Russian  soldiers  and 
prisoners  of  war. 

These  new  pictures  are  the  sole  rec- 
ord of  one  of  the  greatest  events  in  the 
history  of  the  human  race,  the  living 
memorial  of  a  great  people,  for  centuries 
under  the  yoke  of  tyranny,  at  last  rising 
to  the  realization  of  their  power,  and 
overthrowing  the  most  autocratic  gov- 
ernment in  the  world.  They  show  the 
Russian  people  at  war,  first  under  the 
rule  of  the  Romanoffs,  with  the  country 
honeycombed  with  Teutonic  intrigue, 
and  later  genuinely  fighting  for  their 
country  under  a  popular  administration. 

They  are  pictures  which  will  enable 
the  people  of  this  country  to  better  un- 
derstand the  tremendous  forces  at  work 
in  the  Russian  mind,  the  inspired  cour- 
age and  devotion  to  duty  in  the  hearts 
of  the  soldiers  of  the  people.  Hundreds 
of  thousands  of  people  swarm  the  streets 
of  Petrograd,  wild  with  joy  in  their  new- 
found, liberty,  and  hundreds  of  thousands 
follow  in  stately  procession  the  bodies 
of  their  comrades,  who  gave  their  lives 
that  the  New  Russia  might  live. 

It  is  significant  to  note  that  the  im- 
pression made  by  them  on  Samuel  Roth- 
apfel,  the  director  of  the  Rialto  Thea- 
tre, New  York,  and  one  of  the  keenest 
exhibitors  in  the  industry,  was  such,  that 
for  the  first  time  in  the  history  of  the 
Rialto  the  regular  program  was  dropped 


most  impressive,  beautiful  night  scenes 
have  been  taken. 

The  early  days  of  Tennessee — the 
Nashville  of  1825  is  shown  in  all  its 
quaintness,  and  there  is  the  Cherokee 
Indian  village  at  nightfall,  and  the  wild 
ride  of  the  braves  as  they  answer  the 
call  to  arms,  that  makes  an  exciting 
spectacle. 

Through  the  action  of  the  story  runs 
a  love  story — the  story  of  Sam  Houston's 
love  for  Eliza  Allen,  the  fairest  rose  of 
Tennessee. 

Mr.  Farnum  is  supported  by  a  good 
cast.  Opposite  him,  as  Eliza  Allen,  is 
Jewel  Carmen,  and  others  who  give  ex- 
cellent performances  are  Charles  Clary, 
J.  A.  Marcus,  Owen  Jones,  and  three 
Indian  chiefs,  William  Eagle  Shirt,  Chief 
Birdhead  and  Little  Bear.  "The  Con- 
queror" will  close  its  engagement  at  the 
Globe  on  Sunday  night,  Sept.  23. 


and  the  revolutionary  pictures  made  up 
the  bill  for  the  entire  week. 

The  Overland  Film  Company-  is  dis- 
tributing the  films  for  the  New  Russian 
organization,  and  Samuel  Krellberg, 
president  of  the  former  company,  states 
that  there  has  already  been  a  large  de- 
mand for  territorial  rights.  The  pic- 
tures are  being  sold  on  the  state  rights 
market. 


EVENTS  OF  GREAT  REVOLUTION  IN  FILMS 

OFFERED  BY  NEW  RUSS  PICTURES  CORP. 


Pictures  Record  Stirring  Events  in  Throwing  Off  Rule  of  Czar  and 
Formation  of  New  Republic;  People  at  War  Under  Two 
Different  Administrations  Also  Shown 


EXHIBITORS  HERALD 


57 


By  "MAC" 


The  latest  recruit  to  the  "week  run" 
Iras  is  no  other  than  exhibitor  Chas.  Z. 
chaefer,  manager  of  the  Casino  Theatre, 
'he  initial  feature  is  Universal's  "'Come 
"hrough."  which  •pened  Sept.  3.  raising 
lie  admission  fee  to  15  cents,  and  all 
!harlie  is  doing  is  smiling — just  one  big 
mile  after  another. 


We  note  the  drippin's  from  the  pen  of 
Tack  Lait.  the  well-known  scribe,  will  be 
filmed  under  the  direction  of  the  Chicago 
Tribune.  The  pictures  will  be  two 
reelers.  The  rirst  of  the  stories  will  be 
"Bungaloo  Isle."  which  soon  will  be  pro- 
duced at  the  Rothacker  studios. 


Jack  Schwartz,  former  road  repre- 
entative  for  the  Reliable  Feature  Film 
o.,  has  deserted  old  "Chi"  for  the  State 
ilm  Co..  of  Detroit.  Henceforth  that 
ttle  busy  right  of  his  will  be  slippin' 
is  contract  mail  to  the  home  town  of 
lughey  Jennings'  Tigers. 


The  J.  P.  Seeburg  Co.,  1002  Republic 
Building,  has  been  a  veritable  rendezvous 
for  many  well-known  exhibitors  the  past 
ten  days,  where  the  new  Seeburg-Smith 
L'nit  orchestra  is  being  demonstrated  to 
them. 


James  McQuade.  of  the  Moving  Pic- 
ture World,  is  a  busy  "boy"  these  days, 
taking  a  wee  fling  at  old  Broadway  dur- 
ing the  week  of  Sept.  17.  Have  a  care. 
"'Jamie."  'tis  a  long  way  from  home  that 
ye  are. 


Win  held  Sheehan,  general  manager 
of-the  Fox  Film  Corp.,  passed  through 
the  city  Sept.  19,  enroute  for  Xew  York, 
completing  his  recent  Western  trip  to 
the  numerous  Fox  branch  offices. 


R.  R.  Xehls,  general  manager  of  the 
American  Film  Co.,  after  a  wild  session 
With  the  "bucking  goat."  is  being  show- 
ered with  congratulations  by  his  many 
iriends  on  his  successful  entrance  in  the 
3irch\vood  Lodge.  Sept.  5.  It  couldn't 
have  been  such  a  terrific  jostling — for 
Dick  looks  just  as  good  as  he  ever  did. 
ind  apparently  enjoyed  every  bit  of  the 
"session,"  eh,  wot? 


Lester  Sturm  is  back  again  in  old  Chi 
>r  the  Fox  Film  Corp.,  and  believe  us, 
Les"  is  sure  welcome.  He's  one  of  the 
old  guard"  and  hasn't  an  enemv  in  the 
rorld. 


They  tell  us  Chicago  hlmdom  is  to 
ave  two  clubs  very  shortly — the  Film 
irt    Club    and    Motion    Picture  Club. 

alkin'  about  them  World  Series  strug- 
les^ — just  keeo  vour  eagle  eves  on  these 
lubs. 


Dwight  Furness.  chemist  for  the  Amer- 
can  Film  Company,  is  receiving  the  glad 
iand  from  his  associates  upon  his  ap- 
■ointment   as    First    Lieutenant   to  the 


U.  S.  Signal  Corps.  And  lest  we  forget, 
sure,  Mike  Taylor  and  his  pal,  John 
Burke,  of  the  toning  department,  who 
refuse  to  be  left  behind,  are  joining  the 
colors.    Go  to  it,  boys — we're  all  for  yer. 


C.  W.  Eckhardt.  division  manager  for 
the  Fox  Film  Corporation,  now  is  a  full- 
fledged  auto  demon.  He  and  friend 
Studebaker  were  initiated  "somewhere  on 
the  South  Side"  awhile  back.  Never 
worry,  C.  W,  old  top,  these  here  Chi 
insurance  adjusters  are  quick  workers. 


Maury  Fleckles,  district  manager  for 
Universal,  is  spending  a  few  days  in 
the  city  looking  over  the  Universal  out- 
put at  this  point.  Looks  like  a  big  sea- 
son, if  Maury's  countenance  indicates 
anything. 


Benj.  Judell,  formerly  of  Mutual,  this 
city,  is  back  again  at  the  old  fireside. 
Minneapolis,  in  charge  of  the  Universal 
exchange.  Our  best  wishes,  Ben;  sorry 
to  see  you  leave  our  village. 


Norma  Hoganson,  of  the  American 
Film  Company  laboratories,  a  few  weeks 
ago  said:  "Yes.  I  am  making  one  Paul 
Block  a  very  happy  chap."  She  now  is 
Mrs.  Block,  September  25  being  the 
happy  day. 


NEW  CORPORATIONS 


New  York — The  Pro  Patria  Film  Corporation 
has  taken  out  papers  of  incorporation  and  will  man- 
ufacture films.  The  new  companv  is  capitalized  at 
S10.000.  G.  Meakin,  J.  E.  and  M.  Williamson  are 
the  directors. 


Wilmington.  Del. — A  charter  has  been  gTanted 
to  the  Securitv  Film  Co.,  Inc.  The  new  firm  is 
capitalized  at  ST. 500.000.  The  directors  are  G.  V. 
Sullivan,  F.  A.  Armstrong  and  C.  M.  Enger. 


ANDERS  RANDOLF,  ARTIST 
OF  NOTE,  WILL  APPEAR 
IN  NEW  PETROVA  PICTURE 


Anders  Randolf,  the  noted  portrait 
painter,  has  consented  to  appear  with 
Madame  Petrova  in  her  forthcoming  pic- 
tures. 

He  is  cast  as  "Franz  Jorn."  one  of  the 
leading  characters  in  the  first  Petrova 
picture  which  is  now  being  made  at  the 
Biograph  studio  and  is  expected  to  be 
issued  about  the  last  week  in  October. 

Mme.  Petrova  sent  for  Mr.  Randolf 
and  explained  that  the  role  for  which 
she  had  him  in  mind  was  that  of  an  art- 
ist. Mr.  Randolf  had  no  difficulty  in 
qualifying  for  the  part.  He  explained  to 
Petrova  that  he  was  quite  at  ease  with 
a  brush  or  crayon  in  his  hand,  and  that 
a  studio  "set"  would  be  like  home  to 
him,  but  he  did  not  go  into  any  details 
as  to  the  pronounced  success  he  has  won 
in  both  color  work  and  black-and-white 
as  a  magazine  cover  artist  and  a  por- 
trait painter. 


PETTI  JOHN  BRINGS 
PEACE  TO  WARRING 
UTICA  EXHIBITORS 


Charles  C.  Pettijohn.  general  manager 
of  the  American  Exhibitors'  Association, 
spent  Thursday  in  Utica.  X.  Y.,  attend- 
ing a  meeting  of  the  Utica  exhibitors. 
For  some  time  past  there  has  been  a 
split  among  Ltica  exhibitors.  Three 
factions  have  been  in  the  field  and  it 
was  impossible  to  get  any  concerted  ac- 
tion by  the  exhibitors  to  any  movement 
in  their  behalf.  Recently  some  of  the 
leading  exhibitors  in  the  various  groups 
saw  that  in  order  to  get  anywhere  it 
was  necessary  for  co-operation  and  all 
factional  differences  were  settled  so  that 
the  local  organization  in  Utica  is  a 
strong  body  of  exhibitors  determined 
and  militant  for  their  rights. 

The  meeting  was  addressed  by  Mr. 
Pettijohn  and  many  present  joined  the 
A.  E.  A.  While  in  Utica,  Mr.  Pettijohn 
conferred  with  William  Fait.  Jr.,  treas- 
urer of  the  A.  E.  A.  The  organization 
was  ninety  days  old  on  Sept.  20,  and 
after  an  examination  of  the  books,  it  was 
found  that  not  a  single  bill  was  left  un- 
paid and  that  there  was  a  substantial 
balance  in  the  bank. 


ARTHUR  ASHLEY  ENGAGED 

AGAIN  BY  WM.  A.  BRADY 


Arthur  Ashley,  who  recently  added 
acting  for  the  legitimate  stage  to  his 
acting  and  directorial  capacities  for  the 
World  Film  Corporation,  has  decided  to 
continue  in  pictures  for  another  year, 
rather  than  leave  the  screen  for  the 
stage. 

William  A.  Brady  signed  Mr.  Ashley 
for  his  Playhouse  production,  "The  Man 
Who  Came  Back,"  and  was  so  pleased 
with  the  performance  of  his  film  actor 
and  director  that  he  signed  him  up  for 
the  Chicago  run  of  this  stellar  stage  play. 

In  the  meantime,  Mr.  Ashley  was 
assigned  to  the  direction  of  Mr.  Brady's 
spectacular  melodrama  of  the  incidents 
leading  up  to  the  Russian  revolution, 
"Rasputin,  The  Black  Monk,"  which  now 
is  running  at  the  Park  theatre. 


EXHIBITORS  HERALD 


Toronto,  Ont. — The  Globe  Films,  Lim- 
ited, announce  that  they  nave  secured 
the  Canadian  rights  for  the  Ogden  Pic- 
ture "The  Lust  of  the  Ages,"  featuring 
Lillian  Walker.  The  concern  has  also 
been  successful  in  obtaining  the  Canadian 
rights  from  General  Enterprises,  Inc., 
lor  "The  Warrior." 


Toronto,  Ont. — It  has  been  announced 
that  the  New  Allen  Theatre,  Toronto, 
which  has  been  under  construction  for 
some  time  is  to  be  opened  on  October 
15.  Thjs  new  theatre  has  caused  con- 
siderable comment  and  there  is  no  doubt 
that  it  will  be  filled  to  capacity  the  open- 
ing week. 


Calgary,  Alta.— O.  D.  Cloaky,  new 
manager  of  the  Allen  Theatre,  announces 
the  Allen  Theatre  will  have  a  new  policy. 
The  Allen  will  continue  to  show  Para- 
mount Pictures,  but  will  change  three 
times  a  week  during  the  coming  year. 
The  evening  prices  have  been  raised,  but 
the  matinee  schedule  will  remain  the 
same  as  before. 

Mr.  Copley,  well  known  orchestra 
leader  in  the  West,  has  been  engaged  as 
leader  of  the  Allen  Paramount  Concert 
Orchestra.  A  change  has  been  made  in 
the  organ,  to  enable  same  to  synchronize 
with  the  orchestra.  Heretofore  this  has 
not  been  possible  and  there  is  no  doubt 
same  will  be  a  very  great  improvement. 


Toronto,  Ont. — State  Rights  Features, 
of  Canada,  announces  many  splendid 
bookings  on  the  new  Alice  Howell  Com- 
edies. One  among  these  is  Mr.  John  C. 
Green,  of  Gait,  Ont.,  who  has  contracted 
for  the  entire  series. 


London,  Ont. — The  Empire  Theatre, 
London,  Ont.,  has  changed  hands,  the 
new  manager  being  Mr.  King  of  Gode- 
rich,  Ont.  It  is  also  rumored  that  Mr. 
Hirsch  of  the  Princess  Theatre,  St. 
Thomas,  has  sold  his  theatre  to  Mr. 
King. 


London,  Ont. — It  was  a  distinct  shock 
to  the  motion  picture  industry  in  Canada 
to  learn  of  the  death  of  Wally  Davidson 
on  Sept.  19.  Mr.  Davidson  had  been  ill 
about  three  weeks  and  on  the  evening  of 
his  death  was  to  have  left  the  hospital. 
Mr.  Davidson  started  his  career  with  the 
Pathe  Company,  then  joined  the  forces 
of  the  Universal  Film  Co.,  where  he 
served  for  two  years.  He  left  Universal 
pan'y  and  from  there  went  to  the  Special- 
ty Import  Co.,  where  he  was  manager, 
to  become'  manager  of  the  Metro  corn- 


Toronto,  Ont. — The  Colonial  Theatre, 
Toronto,  might  well  be  called  the  "New 
Colonial."  This  theatre  has  been  re- 
decorated inside  and  out  and  Mr.  Mc- 
Millan is  to  be  congratulated  on  his  good 
taste.  The  interior  is  a  veritable  fairy- 
land, the  walls  being  painted  pale  blue 
with  a  panel  effect.  In  each  panel  Mr. 
McMillan  has  had  a  picture  painted  in 
suitable  colors,  the  pictures  being  framed 
with  a  gold  band  of  painting  around  each 
one.  The  woodwork  is  painted  white 
with  draperies  of  cretonne.  The  exterior 
of  the  house  is  painted  white  with  a 


striking  contrast  of  mahogany  doors  and 
trimmings.    The  Colonial  is  a  first-run 

"Universal"  house. 


Toronto,  Ont. — As  a  warning  to  other 
exhibitors,  Mr.  McNally  of  the  Bonita 
Theatre,  Toronto,  was  fined  $20  and 
costs  because  he  took  charge  of  the 
operator's  booth  when  he  was  not  li- 
censed to  do  so,  and  which  action  re- 
sulted in  an  explosion  which  badly  dam- 
aged the  theatre  and  necessitated  the 
closing  of  his  theatre  for  two  weeks. 
Besides  the  damage  done  to  the  theatre, 
Mr.  McNally's  hands  and  face  were 
burned  in  trying  to  extinguish  the  blaze 
at  close  quarters.  However,  Chief  In- 
spector Elliott  pressed  this  case,  in  order 
to  warn  other  exhibitors  aga'nst  the 
practice  of  taking  their  operator's  place 
when  not  licensed  to  do  so. 


EXHIBITORS  FAVOR 

HOFFMAN  POLICY 


The  Hoffman  Foursquare  policy  of 
simultaneous  distribution  of  all  its  fea- 
tures is  meeting  with  favor  among  ex- 
hibitors, it  is  reported.  Upon  learning 
that  first-run  booking  for  all  pictures 
now  ready  to  be  distributed  through  the 
Hoffman-Foursquare  exchanges,  exhib- 
itors in  every  section  of  the  country 
commend  the  newly  established  policy, 
it  is  announced  by  M.  H.  Hoffman. 

Demand  is  reported  for  "One  Hour" 
with  Zeena  Keefe  and  Alan  Hale,  "The 
Great  White  Trail,"  the  Wharton  story 
of  the  North  in  which  Doris  Kenyon  is 
featured,  "The  Silent  Witness"  with 
Gertrude  McCoy,  and  "Should  She 
Obey." 


J.  WARREN  KERRIGAN, 
WHO  BROKE  LEG  IS 

OUT  OF  HOSPITAL 

J.  Warren  Kerrigan  has  left  the  Cot- 
tage hospital  at  Santa  Barbara,  Cal., 
where  he  was  taken  when  his  right  leg 
was  broken  below  the  knee  by  the  fall  of 
his  horse  four  weeks  ago.  He  remained 
at  the  hospital  three  weeks.  The  physi- 
cians then  decided  that  he  had  prog- 
ressed so  favorably  that  it  would  be  safe 
for  him  to  return  to  Los  Angeles. 

Walking  with  the  aid  of  crutches,  and 
resting  his  leg  on  supports  on  the  train, 
he  made  the  joufney  without  mishap. 
He  was  met  at  Los  Angeles  station  by 
Robert  T.  Kane,  vice-president  of  the 
Paralta  Plays,  Inc.,  and  Robert  Rrunten, 
manager  of  the  Paralta  studios  at  Holly- 
wood, and  a  number  of  his  company. 

Mr.  Kerrigan  will  remain  at  the  home 
of  his  mother  in  Hollywood  until  he  is 
sufficiently  recovered  to  resume  his  work 
before  the  camera.  His  physicians  state 
he  will  be  able  to  walk  without  a  crutch 
in  two  or  three  weeks.  Mr.  Kerrigan's 
first  Paralta  play,  "A  Man's  Man,"  will 
be  issued  Sunday,  the  23rd.  His  second 
film,  Frederic  Chapin's  "Turn  of  a  Card," 


is  in  the  hands  of  the  Paralta  editing 
board  and  will  soon  be  ready  for  publi- 
cation. A  change  in  the  title  is  contem- 
plated and  a  new  one  may  shortly  be 
announced.  Mr.  Kerrigan's  third  Par- 
alta production  will  be  begun  imme- 
diately he  is  able  to  work. 


JAMES  F.  DORRANCE 
WRITES  WALTHALL'S 
PLAY  FOR  PARALTA 

Author  Visits  Coast  Plant  and 
Discusses  "His  Robe  of  Honor" 
Film  Tale  With  Star 


James  F.  Dorrance,  author  of  "His 
Robe  of  Honor"  in  which  Henry  B. 
Walthall  will  make  his  debut  as  an  in- 
dependent star-manager,  under  the  ex- 
ecutive direction  of  Paralta  Plays,  Inc., 
has  been  spending  several  days  at  the 
studios  in  Hollywood,  California,  acting 
in  an  advisory  capacity  prior  to  the  film- 
ing of  the  production.  Mr.  Dorrance 
expressed  great  satisfaction  at  the  detail 
with  which  the  story  is  being  worked 
out  for  the  screen  and  they  spent  many 
hours  in  going  over  the  script  with  Mr. 
Walthall  together  with  Oscar  Apfel,  who 
will  direct  the  making  of  the  film.  Mr. 
Dorrance  is  a  well  known  magazine 
writer. 

Miss  Mary  Charleson,  who  has  ap- 
peared opposite  Henry  B.  Walthall  in 
many  of  his  most  successful  pictures 
made  by  the  Essanay  Company,  has 
been  engaged  as  leading  woman,  whose 
productions  will  be  handled  under  the 
executive  direction  of  Paralta  Plays,  Inc. 

Miss  Charleson  is  now  at  the  studios 
in  Los  Angeles,  where  she  will  begin 
work  within  a  few  days  in  the  initial 
production  of  the  new  company. 

In  this  story  Miss  Charleson  will  ap- 
pear in  the  role  of  a  girl  of  high  society 
who  brings  to  bear  all  the  force  of  her 
noble  character  to  win  back  the  man- 
hood of  a  judge  of  a  high  court,  who  has 
become  a  tool  in  the  great  machine 
grafting  politicians. 


:•    START  a 
BLUEBIPD  DA/ 

IN     YOUR.  HOU^E 


EXHIBITORS  HERALD 


39 


CALENDAR  OF  FEATURE  RELEASES 


May- 

June- 

July- 

Aug. 

Aug. 

Sept. 

Sept. 

Oct. 

Oct. 


ARTCRAFT  PICTURES 

-"A  Romance  of  the  Redwoods,"  five  reels,  with  Mary  Pickford. 

—"Wild  and  Woolly,"  five  reels,  with  Douglas  Fairbanks. 

-"The  Little  American,"  six  reels,  with  Mary  Pickford. 

12 — "Seven  Keys  to  Baldpate,"  five  reels,  with  George  M.  Cohan. 

26 — "Down  to  Earth,"  five  reels,  with  Douglas  Fairbanks. 

3 — "Rebecca  of  Sunnybrook  Farm,"  five  reels,  with  Mary  Pickford. 

10 — "Barbary  Sheep,"  five  reels,  with  Elsie  Ferguson. 
1 — "The  Man  From  Painted  Post,"  five  reels,  with  Douglas  Fairbanks. 
15 — "The  Narrow  Trail,"  five  reels,  with  William  S.  Hart. 


ART  DRAMAS,  INC. 

25 — Erbograph,  "The  Road  Between,"  five  reels. 
2— U.  S.,  "The  Peddler,"  five  reels. 

9 —  Van  Dyke,  "Miss  Deception."  five  reels. 

31 — Apollo,  "When  You  and  I  Were  Young,"  five  reels,  with  Alma 
Hanlon. 

7 — Horsley,  "Eye  of  Envy,"  five  reels,  with  Crane  Wilbur. 
13 — U.  S.  "Think  It  Over,"  five  reels,  with  Catherine  Calvert. 
27 — Erbograph,  "The  Little  Samaritan,"  five  reels,  with  Marian  Swayne. 
3 — U.  S.,    Behind  the  Mask,"  five  reels,  with  Catherine  Calvert. 

10 —  Horsley,  "Blood  of  His  Fathers,"  five  reels,  with  Crane  Wilbur. 
17 — Van  Dyke,  "Peg  o'  the  Sea,"  five  reels,  with  Jean  Sothern. 

BLUEBIRD  PHOTOPLAYS 

2 — "Fires  of  Rebellion,"  five  reels,  with  Dorothy  Phillips. 
9 — "The  Car  of  Chance,"  five  reels,  with  Franklyn  Farnum. 
16 — "The  Greater  Law,"  five  reels,  with  Myrtle  Gonzales  and  George 
Hernandez. 

23 — "The  Rescue,"  five  reels,  with  Dorothy  Phillips. 
30 — "The  Little  Terror,"  five  reels,  with  Violet  Mersereau. 
6 — "The  Clean-Up, "  five  reels,  with  Franklyn  Farnum  and  Brownie 
Vernon. 

Aug.  13 — "The  Show  Down,"  five  reels,  with  Myrtle  Gonzales  and  George 
Hernandez. 

'Mr.  Opp,"  five  reels,  with  Neva  Gerber  and  Arthur  Hoyt. 
The  Charmer,"  five  reels,  with  Ella  Hall. 


June 
July- 
July 
July 

Aug. 
Aug. 
Aug. 
Sept. 
Sept. 
Sept. 


July 
July 
July 

July 
July 
Aug. 


Aug. 
Aug. 
Sept. 
Sept. 
Sept. 

Sept. 

Sept. 

Oct. 
Oct. 
Oct. 


June 

July 

July 
uly 
uly 
uly 

Aug. 

Aug. 

Aug. 

Aug. 

Sept. 

Sept. 

Sept. 

Sept. 


June 
June 
Tune 
July 
July 
July 
Tuly 
Tul'y 
Tuly 
July 
Aug. 
'  Aug. 
Aug. 
^ept. 
Sept. 
Sept. 
Sept. 


20—' 
2 

3—' 
3 — ' 
10—' 


'Triumph,"  five  reels,  with  Dorothy  Phillips. 

'Mother  o'  Mine,"  five  reels,  with  Rupert  Julian  and  Ruth  Clifford. 
'A  Stormy  Knight,"  five  reels,  with  Franklyn  Farnum  and  Brownie 
Vernon. 

"The  Mysterious  Mr.  Tiller,"  five  reels,  with  Ruth  Clifford  and  Ru- 
pert Julian. 

'Flirting  With  Fate,"  five  reels,  with  -Brownie  Vernon  and  Herbert 
Rawlinson. 

"The  Spotted  Lily,"  five  reels,  with  Ella  Hall. 
"Anything  Once,"  five  reels  with  Franklyn  Farnum. 
"Bondage,"  five  reels,  with  Dorothy  Phillips. 


BUTTERFLY  PHOTOPLAYS 

25 — "Man  and  Beast,"  five  reels,  with  Eileen  Sedgwick. 

2 —  "The  Plow  Woman,"  five  reels. 

9 — "The  Reed  Case,"  five  reels,  with  Allen  Holubar  and  Louise  Lovely. 

16 —  "High  Speed,"  five  reels,  with  Jack  Mulhall. 

23 —  "The  Double  Standard,"  five  reels,  with  Roy  Stewart. 
30 — "A  Wife  on  Trial,"  five  reels,  with  Mignon  Anderson. 

6 — "Follow  the  Girl,"  five  reels,  with  Ruth  Stonehouse. 
13 — "Midnight  Man,    five  reels,  with  Jack  Mulhall. 
20 — "The  Lair  of  the  Wolf,"  five  reels,  with  Gretchen  Lederer. 
27 — "Straight  Shooting,"  five  reels,  with  Harry  Carey  and  Molly  Malone. 

3 —  "Who  Was  the  Other  Man?"  five  reels,  with  Francis  Ford. 
10 — "The  Little  Pirate,"  five  reels,  with  Zoe  Rae. 

17 —  "The  Spindle  of  Life,"  five  reels,  with  Neva  Gerber. 

24 —  '  The  Edge  of  the  Law,"  five  reels,  with  Ruth  Stonehouse. 

FOX  FILM  CORPORATION 

10 —  "The  Broadway  Sport,"  five  reels,  with  Stuart  Holmes. 

17 —  "Wrath  of  Love,"  five  reels,  with  Virginia  Pearson. 
34 — "Some  Boy,"  five  reels,  with  George  Walsh. 

1 — "When  a  Man  Sees  Red,"  five  reels,  with  William  Farnum. 

1 —  "The  Siren,"  five  reels,  with  Valeska  Suratt. 

8 —  "The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 

15 —  "Two  Little  Imps,"  five  reels,  with  Katherine  and  Jane  Lee. 
22 — "To  Honor  and  Obey,"  five  reels,  with  Gladys  Brockwell. 

22 —  "The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 
29 — "Wife  Number  Two,"  five  reels,  with  Valeska  Suratt. 

4 —  "Wrath  of  Love,"  five  reels,  with  Virginia  Pearson. 

11 —  "Durand  of  the' Bad  Lands,"  five  reels,  with  Dustin  Farnum. 

18 —  "The  Soul  of  Satan,"  five  reels,  with  Gladys  Brockwell. 

2 —  "Betrayed,"  five  reels,  with  Miriam  Cooper. 

9 —  "When  False  Tongues  Speak,"  five  reels,  with  Virginia  Pearson. 

16 —  "The  Yankee  Way,"  five  reels,  with  George  Walsh. 

23 —  "North  of  Fifty-three,"  five  reels,  with  Dustin  Farnum. 


GOLDWYN  PICTURES  CORPORATION 

Sept.  9 — "Polly  of  the  Circus,"  six  reels,  with  Mae  Marsh. 

[  Sept.  16 — "Baby  Mine."  six  reels,  with  Madge  Kennedy. 
I  Oct.      7 — "Fighting  Odds,"  six  reels,  with  Maxine  Elliott. 

Oct.  14 — "The  Spreading  Dawn,"  six  reels,  with  Jane  Cowl. 


KLEINE-EDISON-SELIG-ESSANAY 

20 — Essanay,  "The  Wonderful  Event,"  "Do  Children  Count?"  series, 

two  reels,  with  Mary  McAlister. 
25 — Edison,  "The  Ghost  of  Old  Morro,"  five  reels,  with  Mabel  Trunnelle 

and  Robert  Conness. 
25 — Selig,  "A  Day  and  a  Night,"  Hoyt  C,  two  reels. 
27 — Essanay,  "The  Yellow  Umbrella,"  "Do  Children  Count?"  series, 
two  reels,  with  Mary  McAlister. 

2 —  Essanay,  "The  Man  Who  Was  Afraid,"  five  reels,  with  Bryant 
Washburn. 

4 — Essanay,  "A  Place  in  the  Sun,"  "Do  Children  Count?"  series,  two 

reels,  with  Mary  McAlister. 
9 — Selig,  "A  Rag  Baby,"  Hoyt  C,  two  reels. 
9 — Edison,  "Light  in  Darkness,"  five  reels,  with  Shirley  Mason. 
11 — Essanay,  "Where  Is  My  Mother?"  "Do  Children  Count"  series,  two 
reels,  with  Mary  McAlister. 

16 —  Essanay,  "Range  Boss,"  five  reels,  with  Jack  Gardner. 
18 — Essanay,  "When  Sorrows  Weep,"    Do  Children  Count?"  series,  two 

feels,  with  Mary  McAlister. 
23 — Essanay,  "The  Golden  Idiot,"  five  reels,  with  Bryant  Washburn. 

23 —  Selig,  "A  Runaway  Colt,"  two  reels,  Hoyt  C. 

25 — Essanay,  "The  Uneven  Road,"  "Do  Children  Count?"  series,  two 

reels,  with  Mary  McAlister. 
30 — Edison,  "One  Touch  of  Nature,"  five  reels,  with  John  J.  McGraw. 
1 — Essanay,  "The  Season  of  Childhood,"  "Do  Children  Count?"  series, 

two  reels,  with  Mary  McAlister. 
6 — Selig,  "A  Dog  in  the  Manger,"  two  reels,  Hoyt  C. 
6 — Essanay,  "Skinner's  Baby,"  five  reels,  with  Bryant  Washburn. 
8 — Essanay,  "The  Little  White  Girl,"    Do  Children  Count?"  series, 
two  reels,  with  Mary  McAlister. 
13 — Selig,  "The  Barker,"  five  reels,  with  Lew  Fields. 
15 — Essanay,  "The  Bridge  of  Fancy,"  "Do  Children  Count?"  series,  two 

reels,  with  Mary  McAlister. 
20 — Essanay,  "Open  Places,"  five  reels,  with  Jack  Gardner. 
20 — Selig,  "A  Trip  to  Chinatown,"  two  reel  Hoyt  C. 

22 —  Essanay,  "The  Kingdom  of  Hope,"  "Do  Children  Count?"  series, 
two  reels,  with  Mary  McAlister. 

27 — Edison,  "The  Lady  of  the  Photograph,"  five  reels,  with  Shirley 
Mason. 

3 —  Essanay,  "Efficiency  Edgar's  Courtship,"  five  reels,  with  Taylor 
Holmes. 

3 — Selig,  "A  Midnight  Bell,"  two  reel  Hoyt  C. 

10—  Essanay,  "Pants,"  five  reels,  with  Mary  McAlister. 

17 —  Edison,  "The  Awakening  of  Ruth,"  five  reels,  with  Shirley  Mason. 

17 —  Selig,  "A  Contented  Woman,"  two  reel  Hoyt  C. 

24 —  Essanay,  "Men  of  the  Desert,"  five  reels,  with  Jack  Gardner. 
1 — Selig,  "A  Bear  Fact,"  two  reel  Hoyt. 

1 —  Edison,  "The  Appletree  Girl,"  five  reels,  with  Shirley  Mason. 

8 —  "A  Fool  for  Luck,"  five  reels  with  Taylor  Holmes. 

15 —  "The  Fibbers,"  five  reels,  with  Bryant  Washburn. 

METRO  PICTURE  CORPORATION 

11 —  Yorke,  "The  Haunted  Pajamas,"  five  reels,  with  Harold  Lockwood. 

18 —  "The  Greatest  Power,"  five  reels,  with  Ethel  Barry-more. 

25 —  "Aladdin's  Other  Lamp,"  five  reels,  with  Viola  Dana. 

2 —  "The  Trail  of  the  Shadow,"  five  reels,  with  Emmy  Wehlen. 

9 —  "Peggy,  the  Will  o'  the  Wisp,"  five  reels,  with  Mabel  Taliaferro. 

16 —  Yorke,  "The  Secret  Spring,"  five  reels,  with  Harold  Lockwood. 

23 —  "The  Belle  of  the  Season,"  five  reels,  with  Emmy  Wehlen. 
30 — "Miss  Robinson  Cruso,"  five  reels,  with  Emmy  Wehlen. 

6 — "The  Jury  of  Fate,"  five  reels,  with  Mabel  Taliaferro. 
13 — "The  Girl  Without  a  Soul,"  five  reels,  with  Viola  Dana. 
27 — "To  the  Death,"  five  reels,  with  Mme.  Petrova. 

3 —  Yorke,  "Under  Handicap,"  five  reels,  with  Harold  Lockwood. 
10 — "The  Lifted  Veil,"  five  reels  with  Ethel  Barrymore. 

17 —  "Their  Compact,"  five  reels,  with  Francis  X.  Bushman  and  Beverly 
Bayne, 

24 —  "The  Silence  Sellers,"  five  reels,  with  Mme.  Petrova. 

MUTUAL  STAR  FEATURES 

Tuly  25 — American,  "The  Upper  Crust,"  five  reels,  with  Gail  Kane. 
July     2 — American,  "The  Masked  Heart,"  five  reels,  with  William  Russell. 
July  9 — Powell,  "Mary  Moreland,"  five  reels,  with  Marjorie  Rambeau. 
July  16 — Horkheimer,  "Betty  Be  Good,"  five  reels,  with  Jackie  Saunders, 
(uly   23 — American,  "Melissa  of  the  Hills,"  five  reels,  with  Mary  Miles  Minter. 
July  30 — American,  "Pride  and  the  Man,"  five  reels,  with  William  Russell. 
Aug.  6 — American,  "Souls  in  Pawn,"  five  reels,  with  Gail  Kane. 
Aug.  13 — Horkheimer,  "Bab  the  Fixer,"  five  reels,  with  Jackie  Saunders. 
Sept.    3 — American,  "Charity  Castle,"  five  reels,  with  Mary  Miles  Minter. 
Sept.    3 — Empire,  "Reputation,"  five  reels,  with  Edna  Goodrich. 
Sept.  10 — American.  "The  Bride's  Silence,"  five  reels,  with  Gail  Kane. 
Sept.  10 — Empire,  "Outcast,"  six  reels  with  Ann  Murdock. 
Sept.  17 — American.  "The  Rainbow  Girl,"  five  reels  with  Juliette  Day. 
Sept.  17 — Fischer,  "The  Girl  Who  Couldn't  Grow  Up,"  five  reels  with  Mar- 
garita Fischer. 

Sept.  24 — American,  "Sands  of  Sacrifice,"  five  reels,  with  William  Russell. 
Sept.  24 — Empire,  ''The  Runaway,"  five  reels,  with  Julia  Sanderson. 
Oct.  1 — American,    "Her   Country's   Call,"   five   reels,   with   Mary  Miles 
Minter. 

Oct.      1 — American,  "Queen  X,"  five  reels,  with  Edna  Goodrich. 
Oct.     8 — American,  "Southern  Pride,"  five  reels  with  Gail  Kane. 
Oct.  8 — Horkheimer,  "The  Girl  Angel,"  five  reels  with  Anita  King. 
Oct.  15 — "Betty  and  the  Buccaneers."  five  reels,  with  Juliette  Day. 
Oct.    15— "The  Miracle  of  Life."  five  reels,  with  Margarita  Fischer. 

PARAMOUNT  PICTURE  CORPORATION 

June  21 — Pallas,  "Heir  of  the  Ages,"  five  reels,  with  House  Peters. 
June  25 — Lasky,  "Her  Strange  W'edding,"  five  reels,  with  Fannie  Ward. 
June  28 — Famous  Players,  "The  Little  Boy  Scout,"  five  reels,  with  Ann  Pen- 
nington. 


June 

June 

June 
June 

July 

July 

July 
July 
July 

July 
July 

July 
July 
July 

July 
Aug. 

Aug. 
Aug. 
Aug. 

^ug. 
Aug. 

Aug. 
Aug. 
Aug. 

Aug. 

Sept. 

Sept. 

Sept. 

Sept. 

Sept. 

Sept. 

Oct. 

Oct. 

Oct. 

Oct. 


June 

Tune 

June 

July 

July 

July 

July 

July 

Aug. 

Aug. 

Aug. 

Sept. 

Sept. 

Sept. 

Sept. 


40 


EXHIBITORS  HERALD 


July     2 — Famous  Players,  "At  First  Sight,"  five  reels,  with  Mae  Murray. 
July   5 — Morosco,  "Big  Timber,"  five  reels,  with  Kathlyn  Williams  and  Wal- 
lace Reid. 

July     9 — Famous  Players,  "The  Love  That  Lives,"  five  reels,  with  Pauline 
Frederick. 

July  12 — Lasky,  "Forbidden  Paths,"  five  reels,  with  Vivian  Martin  and  Ses- 
sue  Hayakawa. 

July   16 — Lasky,  "What  Money  Can't  Buy,"  five  reels,  with  Pickford,  Huff 
and  Roberts. 

Tulv   19 — Morosco,  "Cook  of  Canyon  Camp,"  five  reels,  with  George  Beban. 
July   23 — Famous  Players,  "The  Long  Trail,"  five  reels,  with  Lou  Tellegen. 
July  26 — Lasky,  "The  Squaw  Man's  Son,"  five  reels,  with  Wallace  Reid  -and 
Anita  King. 

July   30 — Lasky,  "The  Crystal  Gazer,"  five  reels,  with  Fannie  Ward. 

Aug.    2 — Pallas,  "A  Kiss  for  Susie,"  five  reels,  with  Vivian  Martin. 

Aug.    5 — "The  Amazons,"  five  reels,  with  Marguerite  Clark. 

Aug.    5 — "The  Varmint,"  five  reels,  with  Jack  Pickford  and  Louise  Huff. 

Aug.  12 — "The  Law  of  the  Land,"  five  reels,  with  Mme.  Petrova. 

Aug.  19— "The  Mysterious  Miss  Terry,"  five  reels,  with  Billie  Burke. 

Aug.  19 — "Hashimura  Togo,"  five  reels,  with  Sessue  Hayakawa. 

Aug.  26 — "Little  Miss  Optimist,"  five  reels,  with  Vivian  Martin. 

Sept.    3 — "Lost  in  Transit,"  five  reels,  with  George  Beban. 

Sept.  10 — "The  Hostage,"  five  reels,  with  Wallace  Reid. 

Sept.  10 — "On  the  Level,"  five  reels,  with  Fannie  Ward. 

Sept.  17 — "The  Sunset  Trail,"  five  reels  with  Vivian  Martin. 

Sept.  1? — "Exile,"  five  reels,  with  Mme.  Petrova. 

Sept.  17 — "Double-Crossed,"  five  reels,  with  Pauline  Frederick. 

Sept.  24 — "Bab's  Diary,"  five  reels  with  Marguerite  Clark. 

Sept.  24 — "The  Countess  Charming,"  five  reels  with  Julian  Eltinge. 

Oct.     1 — "The  Ghost  House,"  five  reels,  with  Jack  Pickford  and  Louise  Huff. 

Oct.      S — "Arms  and  the  Girl,"  five  reels  with  Billie  Burke. 

Oct.      8 — "The  Trouble  Buster,"  five  reels  with  Vivian  Martin. 

Oct.    15 — "The  Call  of  the  East,"  five  reels,  with  Sessue  Hayakawa. 

PARAMOUNT  COMEDIES 

June  11 — Black  Diamond,  "Her  Fractured  Voice." 

June  18 — Klever,  "Commuting." 

June  25 — Black  Diamond,  "Auto  Intoxication." 

July     2 — Klever,  "Oh,  Pop." 

July     9 — Black  Diamond,  "Wits  and  Fits." 

July  16 — Klever,  "The  Wrong  Mr.  Fox." 

July  23 — Black  Diamond,  "The  Rejuvenation." 

July  30 — Klever,  "Motorboating." 

Aug.  6 — Black  Diamond,  "Susie  the  Sleepwalker." 

Aug.  13 — Klever,  "Summer  Hoarding. 

Aug.  20 — Klever,  "Egged  On." 

PARAMOUNT  TRAVELOG 

June  25 — Palm  Beach  and  Miami. 
July     2 — How  California  Harvests  Wheat. 
July     9 — In  the  High  Sierras, 
uly  16- — An   Oregonian  Niagara, 
uly   23 — Catching  and  Canning  Oregon  Salmon. 
July  30 — To  the  Summit  of  Mount  Hood. 
Aug.    6 — Geysers  of  the  Yellowstone. 
Aug.  13 — Wonders  of  Yellowstone. 
Aug.  20 — Tropical  Nassau. 
Aug.  27 — Madrid  to  Madiera. 
Sept.    3 — Norway. 

Sept.  10 — Honk  Kong  and  the  Pearl  River. 

Sept.  17 — Canton  and  Shanghai. 

Sept.  24 — Picturesque  Pekin. 

Oct.     1 — Across  Manchura  to  Korea. 

Oct.     8 — The  Singular  City  of  Seoul. 
Oct.    15 — Queer  Korean  Customs. 

PATHE  EXCHANGE,  INC. 

June  24 — Lasalida,  "When  Baby  Forgot,"  five  reels,  with  Marie  Osborne. 
July     1 — Thilnhouser,  "The  Woman  in  White,"  five  reels,  with  Florence  La 
Badie. 

July     8 — Astra,  "The  Cigarette  Girl,"  five   reels,  with   Gladys  Hulette. 
July    15 — Thanhouser,  "It  Happened  to  Adele,"  five  reels,  with  Gladys  Leslie. 
July   22 — Astra,  "The  Last  of  the  Carnabys,"  five  reels  with  Gladys  Hulette. 
July   29 — Astra,  "The  On-the-Square  Girl,"  five  reels,  with  Mollie  King. 
Aug.    5 — Lasalida,  "Captain  Kiddo,"  five  reels,  with  Marie  Osborne. 
Aug.  12 — Astra,  "The  Streets  of  Illusion,"  five  reels,  with  Gladys  Hulette. 
Aug.  19 — Astra,  "Miss  Nobody,"  five  reels,  with  Gladys  Hulette. 
Aug.  26 — Hepworth,   "Iris,"  five  reels,  with  Alma  Taylor. 
Sept.    2 — Lasalida,  "Tears  and  Smiles,"  five  reels,  with  Marie  Osborne. 
Sept.    9 — Thanhouser,    "War  and   the   Woman,"   five   reels,  with  Florence 
La  Badie. 

Sept.  16 — Astra,  "The  Angel  Factory,"  five  reels  with  Antonio  Moreno. 
Sept.  23 — "Under  False  Colors,"  five  reels,  with  Frederick  Warde. 

SELZNICK  PICTURES 

"The  Law  of  Compensation,"  D.,  seven  reels,  with  Norma  Talmadge. 

"The  Silent  Master,"  D.,  seven  reels,  with  Robert  Warwick. 

"The  Lone  Wolf,"  five  reels,  with  Hazel  Dawn  and  Bert  Lytell. 

"Poppy,"  five  reels,  with  Norma  Talmadge. 

"A  Modern  Othello,"  five  reels,  with  Robert  Warwick. 

"The  Moth."  five  reels,  with  Norma  Talmadge. 

"The  Lesson,"  five  reels,  with  Constance  Talmadge. 

TRIANGLE  FILM  CORPORATION 

KAY  BEETNCE 

June  17 — "Her  Excellency,  the  Governor,"  five  reels,  with  Wilfred  Lucas. 
June  17 — "Paws  of  the  Bear,"  five  reels,  with  William  Desmond. 
June  24 — "Madcap  Madge,"  five  reels,  with  Olive  Thomas, 
une  24 — "The  Clodhopper,"  five  reels,  with  Charles  Ray. 
uly     1 — "The  Flame  of  the  Yukon,"  five  reels,  with  Dorothy  Dalton. 
July     1 — "The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 
July  8 — "A  Strange  Transgressor,"  five  reels,  with  Louise  Glaum. 
July     8 — "Time  Clock  and  Diamonds,"  five  reels,  with  William  Desmond. 
July   15 — "A  Successful  Failure,"  five  reels,  with  Jack  Devereaux  and  Wini- 
fred Allen. 

July   15 — "The  Mother  Instinct,"  five  reels,  with  Enid  Bennett. 
July  22 — "Sudden  Jim,"  five  reels,  with  Charles  Ray. 

July   22 — "In  Slumberland."  five  reels,  with  Thelma  Salter  and  Georgie  Stone 

July   29 — "The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 

July  29 — "Borrowed  Plumage,"  five  reels,  with  Bessie  Barriscale. 

Aug.    5— "The  Food  Gamblers,"  five  reels,  with  Elda  Miller. 

Aug.  5 — "An  Even  Break,"  five  reels,  with  Olive  Thomas. 

Aug.  12 — "Master  of  His  Home,"  five  reels,  with  William  Desmond. 

Aug.  12 — "Golden  Rule  Kate  "  five  reels,  with  Louise  Glaum. 

Aug.  19 — "Wee  Lady  Betty,    five  reels,  with  Bessie  Love. 


Aug.  19 — "They're  Off,"  five  reels,  with  Enid  Bennett. 
Aug.  26 — "Wooden  Shoes,"  five  reels,  with  Bessie  Barriscale. 
Aug.  26 — "The  Jinx  Jumper,"  five  reels,  with  J.  Devereaux  and  Vera  Searl. 
Sept.    2 — "Ten  of  Diamonds,"  five  reels,  with  Dorothy  Dalton. 
Sept.    2 — "The  Man  Hater,"  five  reels,  with  Winifred  Allen. 
Sept.    9 — "Idolaters,"  five  reels,  with  Louise  Glaum. 
Sept.    9 — "Polly  Ann,"  five  reels,  with  Bessie  Love. 
Sept.  16 — "Mountain  Dew,"  five  reels,  with  Margery  Wilson. 
Sept.  16 — "The  Haunted  House,"  five  reels,  with  Dick  Rossen  and  Winifred 
Allen. 

Sept.  23 — "Flying  Colors,"  five  reels,  with  William  Desmond. 
Sept.  23 — "Devil  Dodger,"  five  reels,  with  Roy  Stewart. 
Sept.  30 — "Broadway  Arizona,"  five  reels,  with  Olive  Thomas. 
Sept.  30— "The  Tar  Heel  Warrior,"  five  reels,  with  Walt  Whitman. 

TRIANGLE  COMEDIES 

June  10 — "Wheels  and  Woe,"  one  reel. 

June  10 — "His  Marriage  Failure,"  one  reel. 

June  17 — "Their  Weak  Moments,"  one  reel. 

June  17 — "His  Speedy  Finish,"  one  reel. 

June  24 — "His  Bitter  Fate,"  one  reel. 

June  24 — "Dad's  Downfall,"  one  reel. 

July  1 — "A  Janitor's  Vengeance,"  one  reel. 

July  1 — "Aired  in  Court,    one  reel. 

July  8 — "His  Thankless  Job,"  one  reel. 

July  15 — "His  Sudden  Rival,    one  reel. 

July  15 — "The  House  of  Scandal,"  one  reel. 

July  22 — "His  Fatal  Move,"  one  reel. 

July  22 — "An  Innocent  Villain,"  one  reel. 

July  29 — "Sole  Mates,"  one  reel. 

July'  29 — "His  Widow's  Might,"  one  reel. 

Sept.  2 — "A  Fallen  Star,"  one  reel. 

Sept.  2 — "His  Foot-Hill   Folly,"  one  reel. 

Sept.  9 — "A  Dark  Room  Secret,"  one  reel. 

Sept.  9 — "A  Warm  Reception,"  one  reel. 

Sept.  16 — "His  Baby  Doll,"  one  reel. 

Sept.  16 — "His  Unconscious  Conscience,"  one  reel. 

Sept.  23 — "H  s  Taking  Ways,"  one  reel. 

Sept.  23 — "Her  Fickle  Fortune,"  one  reel. 

Sept.  30 — "His  Saving  Grace." 

Sept.  30 — "Caught  in  the  End." 

KEYSTONE  COMEDIES 
Aug.    5 — "His  Uncle   Dudley,"  two  reels,  with   Harry   Booker  and  Polly 
Moran. 

Aug.  12 — "Lost — A  Cook,"  two  reels,  with  Mack  Swain  and  Ethel  Teare. 
Aug.  19 — "The  Pawnbroker's  Heart,"  two  reels,  with  Caroline  Rankin  and 
Chester  Conklin. 

Aug.  26 — "Two  Crooks,"  two  reels,  with  Harry  Gribbon  and  Bobby  Dunn. 
Sept.    2 — "A  Shanghaied  Jonah,"  two  reels,  with  Billy  Armstrong. 
Sept.    9 — "His  Precious  Life,"  two  reels,  with  Charles  Murray. 
Sept.  16 — "Hula  Hula  Land,"  two  reels,  with  Billy  Armstrong. 
Sept.  23 — "The  Late  Lamented,"  two  reels,  with  George  Binss. 
Sept.  30 — "The  Sultan's  Wife,"  two  reels,  with  Bobby  Vernon,  Gloria  Swan- 
son  and  Joseph  Callahan. 

GREATER  VITAGRAPH-V-L-S-E 

June  25 — "A  Son  of  the  Hills,"  five  reels,  with  Belle  Bruce  and  Antonio 

Moreno. 

July     2 — "Caste,"  five  reels,  with  Peggy  Hyland. 

July     9 — "The  Message  of  the  Mouse,"  five  reels,  with  Anita  Stewart. 
July     6 — "The  Stolen  Treaty,"  five  reels,  with  Earle  Williams  and  Corinre 
Griffith. 

July  23 — "Richard  the  Brazen,"  five  reels,  with  Alice  Joyce  and  Harry  Morey. 
July   30 — "By  Right  of  Possession,"  five  reels,  with  Antonio  Moreno  and 
Mary  Anderson. 

Aug.  6 — "The  Second  Mrs.  Tanqueray,"  five  reels,  with  Sir  George  Alex- 
ander and  Hilda  Moore. 

Aug.  13 — "Mary  Jane's  Pa,"  five  reels,  with  Marc  MacDermott  and  Mildred 
Manning. 

Aug.  20 — "Transgression,"  five  reels,  with  Earle  Williams. 
Aug.  27 — "The  Divorcee,"  five  reels,  with  Mary  Anderson. 
Sept.    3 — "Soldiers  of  Chance,"  five  reels,  with  Evart  Overton  and  Julia 
Swayne  Gordon. 

Sept.  10—  "An    Alabaster   Box,"   five   reels,    with   Alice    Joyce    and  Marc 
Mac  Dermott. 

Sept.  17 — "For  France,"  five  reels,  with  Edward  Earle  and  Betty  Howe. 
Sept.  24 — "Sunlight's  Last  Raid,"  five  reels,  with  Mary  Anderson. 
Oct.     1 — "Princess  of  Park  Row,"  five  reels,  with  Mildred  Manning. 
Oct.     8 — "The  Love  Doctor,"  five  reels  with  Earle  Williams. 
Oct.    15 — "Dead-Shot  Baker,"  five  reels,  with  William  Duncan. 

WORLD  FILM  CORPORATION  PROGRAM 

June  11 — "The  False  Friend,"  five  reels,  with  Gail  Kane  and  Robert  Warwick. 
June  18 — "The  Stolen  Paradise,"  five  reels,  with  Ethel  Clayton. 
June  25 — "The  Divorce  Game,"  five  reels,  with  Alice  Brady. 
July     2 — "The  Price  of  Pride,"  five  reels,  with  Carlyle  Blackwell  and  June 
Elvidge. 

July     9 — "The  Brand  of  Satan,"  five  reels,  with  Montagu  Love,  Gerda  Holmes 

and  Evelyn  Greeley. 
July   16 — "The  Beloved  Adventuress,"  five  reels,  with  Kitty  Gordon. 
July   23 — "A  Self-Made  Widow,"  five  reels,  with  Alice  Brady. 
July   30 — "The  Iron  Ring,"  five  reels,  with  Arthur  Ashley,  Gerda  Holmes  and 

Edward  Langford. 

Aug.    6 — "Youth,"  five  reels,  with  Carlyle  Blackwell  and  June  Elvidge. 
Aug.  13 — "Souls  Adrift,"  five  reels,  with  Ethel  Clayton. 
Aug.  20 — "The  Little  Duchess,"  five  reels,  with  Madge  Evans. 
Aug.  27 — "The  Guardian,"  five  reels,  with  June  Elvidge,  Montagu  Love  and 
Arthur  Ashley. 

Sept.  3 — "The  Marriage  Market,"  five  reels,  with  Carlyle  Blackwell,  June  El- 
vidge and  Arthur  Ashley. 

Sept.  10 — "Betsy  Ross,"  five  reels,  with  Alice  Brady. 

Sept.  17 — "Creeping  Tides,"  five  reels,  with  Alexandra  Carlisle. 

Sept.  24 — "The  Woman  Beneath,"  five  reels,  with  Ethel  Clayton. 

Oct.  1 — "The  Corner  Grocery,"  five  reels,  with  Madge  Evans  and  Lew 
Fields. 

Oct.     8 — "Rasputin,  the  Black  Monk,"  five  reels. 

Oct.  15 — "Shall  We  Forgive  Her?"  five  reels,  with  June  Elvidge  and 
Arthur  Ashley. 

SERIALS 

Vitagraph,  "The  Secret  Kingdom." 
Signal,  "The  Railroad  Raiders." 
Universal,  "The  Gray  Ghost." 
Pathe,  "The  Neglected  Wives." 
Pathe,  "The  Fatal  Ring." 
Pathe,  "The  Seven  Pearls." 
Vitagraph,  "The  Fighting  Trail." 


i 


EXHIBITORS  HERALD 


41 


State  Rights  and  Special  Productions 


A  Complete  Index  to  Independent  Film  Productions 


A  KAY  COMPANY 
"Golden  Spoon  Mary,"  C,  1,000. 

ANTI-VICE  FILM  COMPANY 
"Is  Any  Girl  Safe?"  five  reels. 

ARGOSY  FILMS,  INC. 
'Where  D'ye  Get  That  Stuff?"  five  reels. 
"The  Celebrated  Stielow  Case,"  five  reels. 
"Absinthe,"  five  reels,  with  King  Baggott. 

ARIZONA  FILM  CORPORATION 
"Should  She  Obey?"  six  reels,  with  Billie  West. 

ARROW  FILM  CORPORATION 
"The  Deemster,"  nine  reels,  with  Derwent  Hall  Caine. 

AUTHORS  FILM  COMPANY 
Aug.  14 — "Madame  Sherry,"  five  reels,  with  Gertrude  McCoy. 

GEORGE  BACKER  FILM  CORPORATION 
"The  Sin  Woman,"  with  Irene  Fenwick,  Reine  Davies  and  C.  Bruce. 

REX  BEACH   PICTURES  CORPORATION 
"The  Barrier,"  ten  reels. 


'Who  Knows,1 


BERNSTEIN  PRODUCTIONS 
five  reels. 


DAVID  BERNSTEIN 
"Redemption,"  with  Evelyn  Nesbit  Thaw. 

BIOGRAPH  COMPANY 
"Her  Condoned  Sin,"  six  reels. 

BLUEBIRD 
"Eagle's  Wings,"  five  reels,  war  drama. 
"Even  as  You  and  I,"  five  reels,  with  Lois  Weber. 

CARDINAL  FILM  CORPORATION 
"Joan  the  Woman,"  eleven  reels,  with  Geraldine  Farrar. 

CINES  CORPORATION  OF  AMERICA 
"The  Fated  Hour,"  six  reels. 

CHRISTIE  FILM  COMPANY 
May  21 — "The  Milky  Way,"  one  reel. 
May  28 — "His  Last  Pill,"  one  reel. 
June    4 — "Those  Wedding  Bells,"  one  reel. 
June  11 — "A  Lucky  Slip,    one  reel. 
June  18 — "A  Bold,  Bad  Knight,"  one  reel. 
June  25 — "Almost  a  Scandal,"  one  reel. 

CLARIDGE  FILMS,  INCORPORATED 
"The  Birth  of  Character,"  five  reels. 
"The  Heart  of  New  York,"  five  reels. 

CLUNE  PRODUCTIONS 

"Raniona,"  ten  reels. 

"The  Eyes  of  the  World,"  ten  reels. 

CORONA  CINEMA  COMPANY 
"The  Curse  of  Eve,"  seven  reels,  with  Enid  Markey. 

COSMOFOTOFILM  COMPANY 
"The  Black  Spot,"  four  reels. 
"Incomparable  Mistress  Bellairs,"  four  reels. 
"Liberty  Hall,"  four  reels. 
"His  Vindication,"  five  reels. 
"Victoria  Cross,"  four  reels. 
"The  Manx-Man,"  eight  reels. 

CREATIVE  FILM  CORPORATION 
"The  Girl  Who  Didn't  Think,"  six  reels. 

CREST  PICTURE  CORPORATION 
"The  Chosen  Prince,"  eight  reels. 

DIXIE  FILM  COMPANY 
"Tempest  and  Sunshine,"  five  reels. 
"Just  a  Song  at  Twilight,"  five  reels. 

F.  P.  DONOVAN  PRODUCTIONS 
"Billy  Goes  to  War,"  one  reel,  with  Billy  Quirk. 
"Billy's  Day  Out,"  one  reel,  with  Billy  Quirk. 
"Billy's  Elopement,"  one  reel,  with  Billy  Quirk. 
"Billy,  the  Governess,"  one  reel,  with  Billy  Quirk. 
"Butting  In  Society,"  one  reel,  with  Lou  Marks. 
"After  Her  Dough,"  one  reel,  with  Lou  Marks. 
"Bunked  in  Bunkerville,"  one  reel,  with  George  Ross. 
"His  Dirty  Career,"  one  reel,  with  Lou  Marks. 
"Trying  It  Twice,"  one  reel,  with  Mabel  Trinne. 
"Helen  of  Troy,"  five  reels. 

"His  Foolish  Way,"  one  reel,  with  George  Thelian.  • 
"At  the  Barbers'  Ball,"  two  reels,  with  Lou  Marks. 
"Was  She  to  Blame?"  two  reels. 
''In  and  Out,"  one  reel,  with  Tammany  Young. 
His  Flying  Flivver,"  two  reels,  with  C.  J.  Van  Duesen. 

EBONY  FILM  CORPORATION  COMEDIES 
'Dat  Blackhand  Waitah  Man,"  one  reel. 
Shine  Johnson  and  the  Rabbit's  Foot,"  one  reel. 

E.  &  R.  JUNGLE  FILMS  COMEDIES 
'Discovered,"  one  reel. 
Napoleon's  Night  Out,"  one  reel. 
When  Jones  Went  Wrong,"  one  reel. 


"Circus  Brides,"  one  reel. 
"Fowl  Play,"  one  reel. 
"Jungle  Rats,"  one  reel. 

"When  the  Clock  Went  Cuckoo,"  one  reel. 

E.  t  S.  MOTION  PICTURE  CORPORATION 
"Trooper  44,"  five  reels,  with  George  Soule  Spencer  and  June  Daye. 

ENLIGHTENMENT  PHOTOPLAY  CORPORATION 
"Enlighten  Thy  Daughter,"  seven  reels. 

ESKAY  HARRIS  FEATURE  FILM  COMPANY 
"Alice  in  Wonderland,"  six  reels. 

EUGENIC  FILM  COMPANY 

"Birth,"  six  reels. 

EUROPEAN  FILM  COMPANY 
"Fighting  for  Verdun,"  five  reels. 

EXCLUSIVE  FEATURE  FILM  CORPORATION 
"Where  Is  My  Father,"  seven  reels. 

FAIRMOUNT   FILM  CORPORATION 
"Hate,"  seven  reels. 

J.  W.  FARNHAM 
"The  Awakening  of  Bess  Norton,"  five  reels. 
"Race  Suicide,"  six  reels. 

FIRST  NATIONAL  EXHIBITORS'  CIRCUIT,  INC. 
"On  Trial,"  nine  reels,  with  Sydney  Ainsworth. 

FLORA  FINCH  FILM  CORPORATION 
"War  Brides,"  C,  two  reels,  with  Flora  Finch. 

BUD  FISHER  FILM  CORPORATION 

"Caws  and  Cows." 
"Submarine  Chasers." 
"Cheese  Tamers." 
"Janitors." 

"A  Chemical  Calamity."  [ 
"As  Prospectors." 

FRATERNITY  FILMS,  INC. 
"The  Devil's  Playground,"  with  Vera  Michelena. 
"The  Witching  Hour,"  six  reels,  with  Jack  Sherrill. 
"Conquest  of  Canaan,"  five  reels. 

FOX  FILM  CORPORATION 
"The  Spy,"  six  reels,  with  Dustin  Farnum. 

"The  Honor  System,"  ten  reels,  with  Miriam  Cooper  and  R.  A.  Walsh. 
"The  Conquerer,"  with  William  Farnum. 

"Jack  and  the  Beanstalk,"  ten  reels,  with  Francis  Carpenter  and  Virginia 
Lee  Corbin. 

FRIEDER  FILM  CORPORATION 
"A  Bit  of  Heaven,"  five  reels,  with  Mary  Louise. 

FRIEDMAN  ENTERPRISES,  INC. 
"A  Mormon  Maid,"  six  reels,  with  Mae  Murray. 

FROHMAN  AMUSEMENT  CORPORATION 
"God's  Man,"  nine  reels,  with  H.  B.  Warner. 

GOLD  MEDAL  PHOTOPLAYS 
"The  Web  of  Life,"  five  reels,  with  James  Cruz. 

GRAND  FEATURE  FILM  COMPANY 
"Rex  Beach  on  the  Spanish  Main,"  five  reels. 
"Rex  Beach  in  Pirate  Haunts,"  five  reels. 
"Rex  Beach  in  Footsteps  of  Capt.  Kidd,"  five  reels. 

GRAPHIC  FILM  COMPANY 
"The  Woman  and  the  Beast,"  five  reels. 

D.  W.  GRIFFITH 
"The  Birth  of  a  Nation,"  nine  reels,  with  H.  B.  Walthall. 
"Intolerance,"  nine  reels,  with  Mae  Marsh. 

HANOVER  FILM  COMPANY 
"Masiste,"  six  reels.  J 
"How  Uncle   Sam   Prepares,"  four  reels. 

HARPER  FILM  CORPORATION 
"Civilization,"   ten  reels. 

HAWK  FILM  CORPORATION 
"Monster  of  Fate,"  five  reels. 

HERALD  FILM  CORPORATION 
"Around  the  World  in  80  Days,"  six  reels.  J 

EDUCATIONAL  FILM  COMPANY 
"The  Valley  of  the  Hoh,"  one  reel. 
"The  Sheep  of  Chelan,"  one  reel. 
"High,  Low  and  the  Game,"  one  reel. 
"The  Mysteries  of  Crystallization,"  one  reel. 
"The  Living  Book  of  Nature,"  one  reel. 
"Seren  of  Index,"  one  reel. 
"The  Orang  Outang,"  one  reel. 

EFFANGE  FILM  COMPANY 
"The  Marriage  Bond,"  five  reels,  with  Nat  Goodwin. 

FRANK  HALL  PRODUCTIONS 
"The  Bar  Sinister,"  nine  reels. 

"Her  Fighting  Chance,"  five  parts,  with  Jane  Grey. 


42 


EXHIBITORS  HERALD 


HILLER  AND  WILK 
"The  Battle  of  Gettysburg." 
"Wrath   of  the  Gods." 

M.  H.  HOFFMAN,  INC. 
"A  Trip  Through  China,"  ten  reels. 
"The  Silent  Witness,"  ten  reels. 

"The  Prince  of  Society,"  seven  reels  with  Ruth  Roland  and  Milton  Sills. 
"One  Hour,"  six  reels  with  Zeena  Keefe  and  Alan  Hall. 
"Madam  Sherry,"  five  reels  with  Gertrude  McCoy. 

ILIODOR  PICTURES  CORPORATION 
"The  Fall  of  the  Romanoffs,"  eight  reels,  with  Iliodor  and  Nance  O'Neill. 

IVAN  FILM  PRODUCTIONS 
"Two  Men  and  a  Woman,"  five  reels,  with  James  Morrison. 
"One  Law  for  Both,"  twelve  reels,  with  Leah  Baird. 

JUVENILE  FILM  COMPANY 
"The  World  War  in  Kidland,"  one  reel. 
"A  Chip  Off  the  Old  Block,"  one  reel. 
"Chip's  Elopement,"  one  reel. 
"Chip's   Backyard   Barnstormers,"   two  reels. 
"Chip's  Rival,"  one  reel. 
"For  Sale — A  Daddy,"  one  reel 
"Chip's   Carma,"  two  reels. 
"Chip's   Movie   Company,"   one  reel. 

KEEN  CARTOON  CORPORATION  COMEDY  CARTOONS 
"Mose   Is   Cured,"   half  reel. 
"The  Old  Forty-Niner,"  half  reel. 
"Job  Jenkins,  the  Village  Genius,"  half  reel. 
"Jerry  McDub  Loses  His  Job,"  half  reel. 
"Henry  W.  Zippy  Buys  a  Pet  Dog,"  half  reel. 
"Zoo-Illogical    Studies,"   half  reel. 
"A  Dangerous  Girl,"  half  reel. 
"Dr.  Zippy  Opens  a  Sanatorium,"  half  reel.  ' 
■"The  Fighting  Blood  of  Jerry  McDub,"  half  reel. 

KING  BEE  COMEDIES 
"Back    Stage,"   two   reels,   with    Billie  West. 
"The  Hero,"  two  reels,  with  Billie  West. 
"Doughnuts,"  two  reels,  with  Billie  West. 
"Cupid's  Rival,"  two  reels,  with  Billie  West. 
"The  Villian,"  two   reels,  with   Billie  West. 
"The  Millionaire,"  two  reels,  with  Billie  West. 
"The  Genius,"  two  reels,  with  Billie  West. 
"The  Modiste,"  two  reels,  with  Billie  West. 

KLOTZ  AND  STREIMER,  INC. 
"Whither  Thou  Goest,"  five  reels,  with  Orrin  Johnson  and  Rhea  Mitchell. 

KULEE  FEATURES 
"Germany  on  the  Firing  Line,"  five  reels. 
"France  on  the  Firing  Line,"  six  reels. 
"The   Unborn,"   five  reels. 

LEA-BEL  COMPANY 
"Modern   Mother  Goose,"   five  reels. 
"Snow   White,"  four  reels. 

LINCOLN  '-YCLE  PICTURES 
"My   Mother,"   two  parts. 
"My  Father,"  two  parts. 
"Myself,"   two  parts. 
"The  Call  to  Arms,"  two  parts. 
"Old   Abe,"   two  parts. 
"At  the  Slavt  Auction,"  five  parts. 
"The  President's  Answer,"  two  parts. 

LINCOLN  MOTION  PICTURE  COMPANY 
"The  Realization  of  a  Negro's  Ambitions,"  two  reels. 
"Trooper  of  Troop  K,"  three  reels. 

C.  POST  MASON  ENTERPRISES 
"The  Wonder  City  of  the  World." 

MASTER  DRAMA  FEATURES,  INC. 
"Who's  Your  Neighbor?"  seven  reels,  with  Christine  Mayo. 

MILO  COMEDIES 
"Great  Danbury  Fair,"  one  reel. 
"A  Knot  That  Is  Not,"  one  reel. 
"Never  Again,"  one  reel. 
"The  Devil  In  Again,"  one  reel. 
eaGooseburg  Elopement,"  one  reel. 

MONITOR  FILM  COMPANY  COMEDIES 
"The  House  of  a  Thousand  Spooks,"  one  reel. 
"Those  False  Teeth,"  one  reel. 
"Robinson  Crusoe,"  one  reel. 
"How  Levi  Fooled  the  Folks,"  one  reel. 
"Dear  Old  Dad,"  one  reel. 
"The  Ghost  of  Mooredown  Manor,"  one  reel. 

MORAL  UPLIFT  SOCIETY  OF  AMERICA 
"It  May  Be  Your  Daughter,"  five  reels. 

B.  S.  MOSS 
"The  Power  of  Evil,"  five  reels. 
**The  Girl  Who  Doesn't  Know,"  five  reels. 
"In  the  Hands  of  the  Law,"  five  reels. 
"One  Hour,"  six  reels. 

MO-TOY  COMEDIES 

"Midnight  Frolic." 

"Jimmy  Gets  the  Pennant." 

"Out  in  the  Rain." 

"A  Kitchen  Romance." 

"Mary  and  Gretel. 

"Dinkling  of  the  Circus." 

"A  Trip  to  the  Moon." 

"Goldie  Locks  and  the  Three  Bears." 

"Dolly  Doings." 

"School  Days." 

NEWFI ELD'S  PRODUCING  CORPORATION 
"Alma,  Where  Do  You  Live,"  six  reels,  with  Ruth  McTammany. 

OGDEN  PICTURES  CORPORATION 
"The  Lust  of  the  Ages,"  five  reels,  with  Lillian  Walker. 


PARAGON  FILM  COMPANY 
"The  Whip,"  eiaht  reels. 

PARALTA  PLAYS 
"A  Man's  Man,"  five  reels,  with  J.  Warren  Kerrigan. 
"Madame  Who?"  five  reels,  with  Bessie  Barriscale. 
"Rose  o'  Paradise,"  five  reels,  with  Bessie  Barriscale. 

PATRIOT  FILM  CORPORATION 
"How  Britain  Prepared,"  eight  reels. 

PIONEER  FEATURE  FILM  CORPORATION 
"The  Soul  of  a  Child,"  five  reels. 

POPULAR  PICTURE  CORPORATION 
"Corruption,"  six  reels. 

PRIVATE  FEATURE  FILMS 
"Ignorance,"  six  reels. 

PUBLIC  RIGHTS  FILM  CORPORATION 
"The  Public  Be  Damned,"  five  reels,  with  Charles  Richman  and  Mary  Fuller. 

RADIO  FILM  CORPORATION 
"Satan,  the  Destroyer  of  Humanity,"  seven  reels. 
"The  Spirit  of  1917,"  with  James  Harkness. 

HARRY  RAPF 
"The  Mad  Lover,"  with  Robert  Warwick. 

RAY  COMEDIES 
"Casey's  Servants,"  two  reels. 
"Casey  the  White  Wing,"  two  reels. 

RENOWNED  PICTURES  CORPORATION 
"In  Treason's  Grasp,"  five  reels,  with  Grace  Cunard  and  Francis  Ford. 

SELIG  SPECIALS 
"The  Spoilers,"  eight  reels,  with  Kathlyn  Williams. 
"The  Ne'er-Do-Weli,"  eight  reels,  with  Kathlyn  Williams. 
"The  Crisis,"  seven  reels,  with  Bessie  Eyton. 

"Beware  of  Strangers,"  seven  reels,  with  Bessie  Eyton  and  Thomas  Santchi. 
"The  Garden  of  Allah,"  ten  reels,  with  Thomas  Santchi  and  Helen  Ware. 
"Who  Shall  Take  My  Life?"  six  reels,  with  Thomas  Santchi  and  Fritzie 
Brunette. 

"The  City  of  Purple  Dreams,"  six  reels,  with  Bessie  Eyton  and  TH^ni« 
Santchi. 

SHERIOTT  PICTURES  CORPORATION 
"The  Black  Stork,"  five  reels. 

SHERMAN  PICTURES  CORPORATION 

"I  Believe." 

"The  Land  of  the  Rising  Sun." 

FRANK  J.  SENG 

"Parentage." 

SIGNET  FILM  CORPORATION 
"The  Masque  of  Life,"  seven  reels. 

FRED  H.  SOLOMON 
"The  Downfall  of  a  Mayor,"  eight  reels,  with  Charles  E.  Sebastian. 

STANDARD  NEWS  FILM,  INC. 
"Demons  of  the  Air,"  two  reels. 

SUNBEAM  MOTION  PICTURE  CORPORATION 
"Somewhere  in  Georgia  with  Ty  Cobb,"  six  reels. 

SUNSHINE  FILM  PRODUCING  COMPANY 
"What  the  World  Should  Know,"  fire  reels. 

SUNSHINE  FILM  CORPORATION 
"S  O  S,"  six  reels,  with  Richard  Travers  and  William  Buckley. 

SUPERIOR  FILM  COMPANY 
"The  Faucet,"  five  reels. 
"The  Cowpuncher,"  six  reels. 

TODAY  FEATURE  FILM  CORPORATION 
"Today,"  with  Florence  Reed. 

TRIUMPH  FILM  COMPANY 
"The  Libertine,"  six  reels. 

ULTRA  PICTURES  CORPORATION 
"The  Woman  Who  Dared,"  seven  reels,  with  Beatriz  Michelena. 

UNIVERSAL 

"Idle  Wives,"  five  reels. 

W  here  Are  My  Children?"  five  reels. 
"Twenty  Thousand  Leagues  Under  the  Sea,"  ten  reels. 
"God's  Law,"  five  reels. 
"Robinson    Crusoe,"   four  reels. 
"Hell  Morgan's  Girl,"  five  reels. 

VARIETY  FILMS  CORPORATION 

"My  Country  First,"  six  reels. 
"The  Pursuing  Vengeance,"  five  reels. 

"The  Price  of  Her  Soul,"  six  reels,  with  Gladys  Brockwell. 

WARNER  BROTHERS 
"Are  Passions  Inherited?"  five  reels. 

EDWARD  WARREN  PRODUCTIONS 
"Souls  Redeemed,"  with  Sheldon  Lewis  and  Charlotte  Ives. 

WHARTON  BROTHERS,  INC. 
"The  Great  White  Trail,"  with  Doris  Kenyon. 

ELLA  WHEELER  WILCOX  FILMS 
"Meg's  Curse,"  two  reels. 
"Lais  When  Young,"  two  reels. 
"A  Married  Coquette,"  two  reels. 
"Angel  or  Demon,"  two  reels. 
"Lord  Speak  Again,"  two  reels. 
"Divorced,"  two  reels. 

WHOLESOME  FILMS 
Sept.  10- — "Cinderella  and  the  Magic   Slipper,"  four  reels. 
Sept.  24 — "The  Penny  Philanthropist,"  seven  reels,  with  Peggy  O'Xeil. 

WARRENTON  PHOTOPLAYS  FILM  DISTRIBUTING  CO. 
"The  Bird's  Christmas  Carol,"  five  reels. 

WILLIAMSON  BROTHERS 

"The  Submarine  Eye." 


EXHIBITORS  HERALD 


43 


!  >it  i»ti»  p.  i  n  »n    iiiriniHttrtttnni  i  WfcrtiwuiM  iiHirt  mnim  mu  it  nmnmnu  nnHnimim  mum  HwniunmHummtiwn  iiMUMmmnmummnnHHBi  inmm  I  hi  IPIM  ^ 


NEWS  OF  EXHIBITORS  AND  EXCHANGES 


Brooklyn,  X.  Y. — F.  A.  Keeney  will  make  extensive  altera- 
tions to  the  theater  at  Livingston  and  Bond  streets,  to  cost 
$1,000. 


Brooklyn,  X.  Y. — Richard  D.  Pirner,  of  the  Arenkay 
Amusement  Company,  has  leased  the  Strand  Theater,  at  3  403 
Eastern  Parkway,  to  Mrs.  Mamie  Hirt. 


Brooklyn.  X.  Y. — A.  J.  Stockhammer  is  repairing  his  the- 
ater at  St.  John's  place  and  Schenectady  avenue. 


Kearney,  Xeb. — Fred  Saup,  manager  of  the  opera  house, 
has  purchased  the  Crescent  Theater  from  Paul  Hoppan. 


Ft.  Scott,  Kan. — The  Pictureland  Theater  has  been  sold 
by  Miss  M.  C.  Smith  to  J.  T.  Porter,  of  Kansas  City. 


.Chadwick,  la. — Stacy  M.  Cahn  has  purchased  from  Roy 
Hartman  the  Chadwick  Picture  Theatre,  and  plans  many  im- 
provements. , 


Manganese,  Minn. — A  motion  picture  theater  is  to  be  es- 
tablished here  by  Messrs.  H.  Toren  and  H.  Hansen. 


Cleveland,  O. — Plans  have  been  filed  for  a  $45,000  motion 
picture  theater  on  Lorain  avenue,  near  Eighty-fifth  street,  by 
A.  Silberberg,  the  owner  of  the  property. 


Chicago. — A  three-story  theater  will  be  erected  at  Clare- 
mont  and  Lawrence  avenues,  to  cost  $175,000.  It  will  have  a 
seating  capacity  of  1,800. 


Goshen,  Ind. — The  Orpheum  Theater  at  Elkhart  has  been 
sold  by  the  Allardt  Bros,  to  J.  Lamb  and  S.  Abrahams,  of 
Chicago. 


Washington,  Kan. — E.  A.  Adams  of  Waterville  has  taken 
)ver  the  Majestic  Theater. 


Shoshoni,  Wis. — Mrs.  Joe  Klehr  has  taken  over  the  man- 
lgement  of  the  Bijou  Theater,  formerly  owned  by  L.  V.  Ab- 
)Ott  and  S.  E.  Billiu. 


Marysville,  Mo. — W.  H.  Hoffman,  who  purchased  the 
quipment  of  the  local  motion  picture  theater,  has  disposed  of 
is  holdings  to  R.  A.  Orman. 


Cleveland,  O. — Charles  H.  Williams  has  taken  a  seven- 
ear  lease  from  August  Kausek  on  the  picture  theater  at  St. 
lair  avenue,  X.  E.,  and  East  Sixty-second  street. 


Spencer,  la.— E.  J.  Strow  and  H.  B.  Gray,  who  recently  pur- 
hased  the  Fraser  Theater,  have  taken  possession.  Mr.  Gray 
ill  be  the  local  manager.  Ray  Xiles  will  continue  as  adver- 
sing  manager  and  operator. 


Minneapolis,  Minn. — C.  L.  Fisk,  manager  of  the  Butler 
pera  House,  has  installed  an  additional  projection  machine 
a  cost  of  $410. 


Dempster,  S.  D. — In  order  to  attract  attention  to  Demp- 
er,  the  local  merchants  are  arranging  to  give  free  motion 
cture  shows  every  Saturday  evening.  The  admission  fees 
ill  be  paid  by  the  business  men. 


Wallace,  Idaho. — The  excavation  for  the  new  Metropolitan 
Theater  at  Bank  and  Seventh  streets  has  been  completed  and  a 
construction  contract  has  been  let  to  Charles  Freedner. 


Dickinson,  X.  D. — H.  L.  Reichert,  owner  of  the  opera 
house  property  recently  destroyed  by  fire,  is  negotiating  with 
contractors  and  submitting  plans  for  the  rebuilding  of  the 
theater. 


Fresno,  Cal. — E.  C.  Blumenthal,  of  San  Francisco,  repre- 
senting the  lessors  of  the  Theater  Fresno,  which  they  pro- 
pose to  rename  the  Hippodrome,  announce  that  the  work  of 
reconstruction  of  the  theater  will  commence  soon.  The  cost  of 
the  improvements  will  amount  to  $30,000. 


Atlanta.  Ga. — The  Forsythe  Theater  here  has  dropped 
vaudeville  and  will  hereafter  show  only  motion  pictures. 


BLACKWELL  AND  EVELYN  GREELEY 

TO  APPEAR  TOGETHER  IN  SEVERAL 

FORTHCOMING  BRADY-MADE  FILMS 


Carlyle  Blackwell  and  Evelyn  Greeley  are  to  appear  to- 
gether in  several  approaching  World-Pictures,  including  "The 
Burglar,"  "The  Good-for-Xothing,"  and  "The  Ladder  of 
Fame."  This  is  in  pursuance  of  Mr.  Brady's  policy  of  keeping 
certain  of  his  principal  players  in  association  through  a  long 
series  of  productions,  so  that  when  any  given  star  is  announced 
in  a  new  play  the  public  will  know  the  identity  of  his  or  her 
principal  companions  in  the  cast.  The  assignment  of  Miss 
Greeley  to  be  Mr.  Blackwell's  featured  leading  lady  is  said 
to  have  aroused  an  increased  demand  for  the  already  popular 
Blackwell  picture  plays. 


MABEL  JULIENE  SCOTT,  WHO  STARS 

IN  BEACH'S  "SIGN  INVISIBLE  FILM" 

GIVES  SOLDIERS  600  SWEATERS 


Mabel  Juliene  Scott,  who  appeared  in  the  role  of  Xecia 
in  "The  Barrier,"  Rex  Beach's  story  of  the  Klondyke,  is 
doing  her  part  in  war  relief  work  at  the  head  of  a  Woman's 
Auxiliary  in  Xew  York  and  has  had  600  sweaters  knitted  for 
the  boys  who  are  going  to  France. 

She  distributed  the  sweaters  at  the  cantonment  at  Ayer, 
Mass.,  in  person  and  with  each  sweater  she  handed  the  soldier 
boys  an  aluminum  cup  in  a  leather  case. 

Miss  Scott  has  been  appearing  before  the  camera  in  the 
leading  role  in  the  screen  adaptation  of  Rex  Beach's  story 
"The  Sign  Invisible,"  which  Edgar  Lewis  has  been  producing 
at  Fort  Ticonderoga,  X.  Y.  Since  finishing  her  work  in  this 
feature,  Miss  Scott  will  consider  several  offers  to  appear  in 
pictures,  which  recently  were  made  her  by  other,  producers. 


44 


EXHIBITO  R'S  HERALD 


PATHE  TO  DISTRIBUTE  RUSS  ART  FILMS; 

N.  S.  KAPLAN  SIGNS  AGREEMENT  TERMS 


Moscow  Theatre  Plays  Adapted  to  Screen  and  Enacted  by  Noted 
Stars  Soon  to  be  Published  to  American  and 
Canadian  Exhibitors 


One  of  the  big  deals  of  the  new  sea- 
son in  the  motion  picture  industry  has 
just  been  completed,  the  contracting  or- 
ganizations being  the  Russian  Art  Film 
Corporation  and  Pathe.  By  the  terms 
of  the  agreement  signed  by  Pathe  and 
N:  S.  Kaplan,  representative  of  the  Mos- 
cow Art  Theatre  in  this  country,  all  the 
screen  productions  of  this  company  will 
be  distributed  in  the  United  States  and 
Canada  by  Palhe's  organization.  Nego- 
tiations for  the  sale  of  the  rights  in  other 
countries  are  well  under  way. 

With  the  success  of  his  plans  assured 
so  far  as  America  and  Canada  are  con- 
cerned, Mr.  Kaplan  has  engaged  passage 
for  Russia  and  will  leave  Vancouver  on 
October  25,  to  continue  in  Moscow  the 
production  of  film  features  for  Pathe. 
Unless  government  obstacles  intervene 
he  will  have  in  his  party  an  American 
cameraman  and  laboratory  manager, 
thereby  assuring  the  continuation  of  the 
Russian  repertory  under  the  best  possible 
auspices.  The  launching  of  the  repertory 
in  America  has  been  a  big  task  because 
of  the  handicap  of  cutting  and  titling  the 
pictures   in    New   York,    thousands  of 


miles  from  the  base  of  production.  This 
handicap  will  be  eliminated  under  the 
new  program  and  the  features  will  ar- 
rive in  this  country  practically  ready  for 
release. 

"As  I  intimated  last  week,"  said  Mr. 
Kaplan  in  discussing  the  details  of  thi- 
agreement  with  Pathe,  "I  have  obtained 
the  co-operation  of  one  of  the  most  im- 
portant distributing  organizations  in  the 
United  States  to  market  my  productions 
In  fact,  I  am  convinced  that  so  far  a> 
Russian  Art  Films  are  concerned,  Pathe 
is  the  most  important  distributing  or- 
ganization in  this  country.  The  long 
experience  of  this  corporation  in  han- 
dling foreign  films  is  a  guarantee  th 
Russian  Art  Films  will  be  introduced  to 
American  audiences  under  the  best  pos- 
sible auspices.  Before  I  return  to  Russia 
I  shall  deliver  to  Pathe  twenty-six  com- 
pleted five  and  six  reel  features.  Long 
before  this  repertory  is  all  published  I 
shall  be  sending  other  and  better  pictures 
to  America  to  continue  the  program. 
In  addition  to  this  repertory  there  will 
be  a  series  of  special  features." 


N.  A.  M. 


P.  I.  ADMINISTRATIVE  COMMITTEES 

PRESENTED  BY  BRADY  ARE  APPROVED 


Amendment  to  By-Laws  Voted  Increasing  Membership  of  Executive 
Body  From  Nine  to  Twelve  Members;  Permanent  Expo.  Board 
Picked ;  Report  Shows  Thefts  of  Film  Increases 


The  administrative  committees  of  the 
National  Association  of  the  Motion  Pic- 
ture Industry  for  the  ensuing  year  were 
perfected  on  Thursday,  September  20,  at 
the  quarterly  meeting  of  the  board  of  di- 
rectors, when  President  William  A. 
Brady  presented  his  appointments  for 
members  of  the  executive  committee 
which  were  approved  by  the  board  and 
comprise  the  following: 

Walter  W.  Irwin,  chairman,  Vitagraph 
V-L-S-E.;  J.  A.  Berst,  Pathe  Exchange, 
Inc.;  J.  E.  Brulatour,  Eastman  Films; 
Arthur  S.  Friend,  Famous  Players-Lasky 
Corporation;  Samuel  Goldfish,  Goldwyn 
Pictures  Corporation;  P.  A.  Powers,  Uni- 
versal Film  Manufacturing  Co.  ;Richard  A. 
Rowland,  Metro  Pictures  Corp.;  William 
L.  Sherrill,  Frohman  Amusement  Corp.; 
Lee  A.  Ochs,  Louis  F.  Blumenthal,  Louis 
L.  Levine,  League,  and  William  A.  Johns- 
ton, representing  the  General  Division. 

At  a  special  meeting  of  the  members 
of  the  Association  held  prior  to  the  di- 
rectors' meeting,  an  amendment  to  the 
by-laws  was  voted  increasing  the  mem- 
berships of  the  executive  committee  from 
nine  to  twelve. 

Expo  Body  Announced 

President  Brady  announced  the  ap- 
pointment of  a  permanent  committee  on 
expositions  as  follows: 

William  A.  Brady,  president,  ex-officio; 
J.  A.  Berst,  J.  E.  Brulatour,  Arthur  S. 
Friend,  J.  H.  Hallberg,  Gabriel  L.  Hess, 


W.  W.  Irwin,  P.  A.  Powers  and  William 
L.  Sherrill. 

The  directors  contend  that  with  the 
two  expositions  for  next  year  the  manu- 
facturers, distributors  and  supply  and 
equipment  companies  should  not  be 
called  upon  to  participate  in  any  addi- 
tional expositions,  balls  or  similar  propo- 
sitions where  advertising  space  is  so- 
licited, and  it  was  decided  to  refer  all 
such  matters  to  the  joint  exposition 
committee  of  which  Executive  Secretary 
Frederick  H.  Elliott  will  act  as  secretary. 
Announcement  has  previously  been  made 
that  an  exposition  will  be  held  in  New 
York  next  February  followed  by  one  in 
Boston  in  July,  both  of  which  will  be 
under  the  joint  auspices  of  the  National 
Association  of  the  Motion  Picture  In- 
dustry and  the  Motion  Picture  Exhib- 
itors' League  of  America. 

Reports  Show  Theft  Increases 

The  directors  received  reports  showing 
a  great  increase  in  film  thefts  through- 
out the  country,  and  acting  upon  recom- 
mendations presented  to  them,  a  commit- 
tee was  appointed  to  formulate  plans 
which  are  to  be  presented  at  a  joint 
meeting  of  the  producers  and  distributors 
to  be  held  during  the  first  week  of  Oc- 
tober. _  The  committee  will  meet  at  the 
Association's  headquarters,  Friday,  Sep- 
tember 28,  at  3  p.  m.,  and  is  composed  of 
the  following:  P.  A.  Powers,  Universal 
Pictures  Corp.;  Ricord  Gradwell,  World 
Film    Corp.;    R.    A.    Rowland,  Metro 


1'ictures  Corp.;  J.  A.  Berst,  Pathe  Ex- 
change, Inc.;  Arthur  S.  Friend,  Famous 
Players-Lasky  Corp.;  Walter  W  Irwin, 
Vitagraph  V.  L.  S.  E.;  John  R.  Freuler, 
Mutual  Film  Corp  and  Stephan  A.  Lynch. 

A  communication  presented  from  the 
Rev.  Christian  F.  Reisner  requesting  co- 
operation on  behalf  of  the  National  As- 
sociation was  granted  and  Executive 
Secretary  Elliott  was  given  power  to  ar- 
range for  the  programs  which  Dr.  Reis- 
ner and  his  associates  may  require  rep- 
resenting the  International  Board  of 
Sunday  Schools,  comprising  five  million 
children. 

Goldwyn  Made  Member 

The  Goldwyn  Distributing  Corporation 
was  elected  as  a  member  of  the  Asso- 
ciation and  will  be  represented  in  the 
distributors'  branch  by  President  Samuel 
Goldfish.  The  following  individual  mem- 
bers were  elected:  Benj.  H.  Grimm, 
John  P.  Chalmers,  James  L.  Hoff,  George 
J.  Blaisdell,  Archibald  MacArthur,  Jr., 
Randall  M.  White,  James  A.  Milligan 
and  Anthony  P.  Kelly. 

The  National  Association  of  the  Mo- 
tion Picture  Industry  has  been  elected 
to  active  membership  in  the  Chamber  of 
Commerce  of  the  United  States  of  Amer- 
ica and  will  be  represented  in  that  great 
body  comprising  all  of  the  important  in- 
dustries, railroads  and  commercial  or- 
ganizations by  President  Brady  and  Sec- 
retary Elliott. 

The  organization  of  the  several 
branches  has  been  perfected  with  the  ex- 
ception of  the  general  division  which  is 
to  be  called  together  early  in  October. 
Adolph  Zukor  is  chairman  of  the  Pro- 
ducers' Committee,  Walter  W.  Irwin, 
chairman  of  the  Distributors'  Branch 
and  J.  E.  Brulatour,  chairman  of  the  sup- 
ply and  Equipment  division. 

It  was  reported  that  the  Service  Bu- 
reau, which  is  a  new  and  important  ad- 
junct of  the  National  Association,  will 
be  ready  for  business  just  as  soon  as 
headquarters  can  be  established. 


LITTLE  LORNA  VOLARE 

IN  NEXT  TALMADGE  FILM 

Little  Lorna  Volare,  five-year-old  screen  star, 
will  appear  with  Norma  Talmadge  in  Grace  Mil- 
ler White's  photoplay,  "The  Secret  of  the  Storm 
Country,"  now  being  filmed  at  the  Talmadge  stu- 
dios. This  will  make  Lorna's  third  appearance 
with  Miss  Talmadge,  as  she  also  was  a  member 
of  the  casts  of  "The  Law  of  Compensation"'  and 
"The  Moth." 


START  A  ■". 
BLUEBIPD  DA/ 

IN     YOUR.  HOU/]E 


EXHIBITORS  HERALD 


45 


NEW  YORK  RUN  OF  BRADY'S  "RASPUTIN" 

FILM  EXTENDED  THROUGH  BIG  DEMAND 


Heavy  Call  for  Tickets  Causes  Park  Theatre  to  Offer  Film  to  Patrons 
for  Another  Fortnight:  "The  Burglar."  With  Blackwell 
Comes  Next 


The  New  York  run  of  "Rasputin."  the 
World-Picture  Brady-Made  film,  at  the 
Park  Theatre  has  been  extended  for  the 
present,  due  to  the  insistent  demand  for 
tickets  of  admission. 

The  only  unoccupied  time  on  the 
books  of  the  Park  when  it  was  decided 
to  place  "Rasputin"  before  the  public 
immediately,  covered  twelve  days  be- 
ginning September  12.  Another  attrac- 
tion had  already  arranged  for  a  fortnight 
following  the  limited  "open  time"  avail- 
able for  the  .World  Picture,  which  in 
consequence  was  announced  for  twelve 
days  only. 

From  that  beginning  the  pressure 
upon  the  seating  space  of  the  Park  The- 
atre has  been  in  excess  of  the  capacity, 
and  efforts  to  secure  an  extension  of 
time  have  been  constant.  The  manage- 
ment holding  the  key  to  this  situation 
had  figured  upon  securing  a  New  York 
showing  for  its  own  use,  and  did  not 
take  kindly  to  suggestions  of  an  in- 
definite postponement,  so  that  it  was  not 
until  four  days  before  the  termination  of 
the  World's  first  lease  that  monetary 
and    other    inducements    proved  suffi- 


ciently alluring  to  open  the  way  for  a 
renewal. 

This  gives  "Rasputin"  an  extra  fort- 
night in  its  present  quarters  and  pro- 
vides the  producing  company  with  a 
chance  to  look  about  for  another  theatre 
thereafter. 

"I  cannot  be  mistaken  m  expressing 
the  view."  said  William  A.  Brady,  Di- 
rector-general of  World  Pictures,  "that 
the  exhibitors  of  program  features  will 
benefit  greatly,  not  alone  from  the  New 
York  reception  of  this  big  Russian  pho- 
toplay, but  from  other  immediate  offer- 
ings which  we  are  supplying. 

"We  shall  presently  follow  "Rasputin." 
carrying  its  all  star  cast  and  metropol- 
itan endorsement,  with  the  publication 
of  'The  Burglar.'  Carlyle  Blackwell 
plays  the  lead  in  this  production.  Little 
Madge  Evans  and  Evelyn  Greeley  are 
featured  with  Mr.  Blackwell. 

"Many  persons  consider  t*ie  stage  play 
from  which  this  screen  drama  was  made 
the  best  product  of  all  Augustus  Thomas' 
lone  and  highly  successful  career  as  a 
dramatist.  In  any  case.  I  will  guarantee 
its  complete  effectiveness  as  a  photo- 
olav." 


"CLEOPATRA"  WITH  THEDA  BARA  TO  APPEAR 

FIRST  ON  BROADWAY  FOR  N.  Y.  AUDIENCES 


Theda  Bara,  the  William  Fox  star, 
will  be  seen  for  the  first  time  on  Broad- 
way in  Xew  York  in  a  sumptuous  pro- 
duction of  "Cleopatra."  In  this  photo- 
drama  the  greatest  siren  of  ancient 
itimes.  whose  charms  and  machinations 
ecked  empires,  is  portrayed  by  Theda 
Bara.  who,  it  is  said  has  depicted  with  a 
.fidelity  that  is  uncanny,  the  wondrous 
beauty  and  the  subtle  cunning  of  the 
istorical  Siren  of  the  Nile. 
Never  before  in  the  history  of  photo- 
dramatic   art  has   a   more   artistic  and 


lavish  production  been  attempted,  it  is 
stated.  William  Fox.  following  out  his 
policy  of  producing  the  best  in  films, 
spared  no  expense  in  surrounding  his  star 
<vith  a  supporting  company  of  excellent 
players,  and  with  elaborate  stage  set- 
tings. 

Blase  Broadway  will  first  see  the 
William  Fox  Theda  Bara  Super-picture 
"Cleopatra"  before  it  is  issued  to  ex- 
hibitors throughout  the  United  States 
and  Canada. 


EXHIBITORS  SHOW  LIYELY  INTEREST  IN 

THREE  NEW  M.  H.  HOFFMAN  FEATURES 


'Fringe  of  Society",  "One  Hour"  and  "Great  White  Trail"  Attract 
Attention;  Sales  and  Advertising  Manager 
P.  V.  R.  Kev  Makes  Statement 


Three  new  feature-pictures,  in  which 
lore  than  ordinary  interest  is  being 
iown  by  exhibitors,  are  the  M.  H.  Hoff- 
n-Foursquare  trio,  "The  Fringe  of  So- 
"One  Hour,"  and  "The  Great 
lite  Trail,"  the  concern  announces. 
P.  V.  R.  Key.  manager  of  sales  and 
jdvertising  for  M.  H.  Hoffman,  Inc..  is 
|ot  a  bejieyer  in  "overshooting"  the  mark 
predicting  exceptional  qualifications 
)r  the  product  he  has  to  offer. 

Finds  His  Ideas  Right 
'When  I  entered  the  motion  picture 


business."  said  Mr.  Key.  "I  was  informed 
that  sledge-hammer  methods  of  advertis- 
ing were  more  effective  than  any  others. 
Dignified  procedure,  my  advisers  said, 
could  not  be  practiced  to  any  extent. 

A  few  months'  experience  and  study 
of  existing  conditions  force  me  to  pause 
for  consideration.  I  am  willing  to  con- 
cede that  others  who  have  been  long  in 
this  industry  know  whereof  they  speak: 
yet  they  are  liable  to  mistake,  and  in  this 
specific  instance  I  fear  that  they  have 
overlooked  the  effect  of  exaggeration  of 


so  many  who  have  claimed  everything  in 
sight  for  their  pictures — like  the  polit- 
ical parties  are  inclined  to  do  on  election 
night. 

There  can  be  no  harm  in  speaking  well 
of  the  merchandise  one  has  for  sale,  pro- 
viding it  is  good.  And  if  it  isn't,  then  no 
reputable  organization  will  carry  such 
merchandise.  Hoffman-Foursquare.  I  am 
gratified  to  state,  has  a  meaning.  This 
meaning  is  that  a  picture  offered  must 
have  quality  above  the  average  and  must 
be  commercially  attractive. 

Lauds  Backer  Film 

""  'The  Fringe  of  Society.'  which  the 
George  Backer  Film  Corporation  re- 
cently completed,  appears  to  have  every 
element  required  of  the  exceptional  fea- 
ture. The  story  is  real  drama,  with 
splendidly  maintained  suspense  and  a 
stirring  climax.  The  direction  certainly 
reflects  the  skill  and  finesse  of  Robert 
Ellis,  while  the  cast,  in  which  Ruth  Ro- 
land and  Milton  Sills  co-star,  is  distinctly 
out  of  the  ordinary. 

"Leah  Baird  and  J.  Herbert  Frank  ap- 
pear in  'The  Fringe  of  Society.'  as  do 
George  Larkin.  Ollie  Kirkby.  Jules 
Cowles  and  Tammany  Young.  Experts 
who  have  seen  the  completed  picture  in- 
dicate by  manner  and  words  that  this 
feature  is  one  worth  watching.  It  is  in 
seven  parts. 

"  'One  Hour.'  produced  by  Harry 
Rapt",  and  in  which  Zena  Keefe  and  Alan 
Hale  are  featured,  impresses  me  as  a 
picture  likely  to  be  much  talked  about 
in  the  very  near  future.  The  theme  is  a 
sequel  to  'Three  Weeks,'  and  in  certain 
respects  'One  Hour'  has  that  elusive  ele- 
ment we  choose  to  term  distinction. 
Critics  who  have  just  reviewed  the  pic- 
ture speak  of  it  in  terms  of  praise  not 
to  be  misunderstood. 

"  'The  Great  White  Trail."  which  is  dif- 
ferent from  the  two  others,  shows  the 
Wharton  brothers  at  their  best.  Here 
is  a  picture  so  fine  in  fiber  and  so  enter- 
taining that  picture  patrons  will  lean 
back  after  they  have  seen  it.  with  sighs  of 
satisfaction.  And  Doris  Kenyon  has  sur- 
passed herself  in  any  other  feature  in 
which  she  has  appeared." 


DIRECTORS  SHOULD  TALK 
WITH    EXHIBITORS  ON 
FILMS,  SAYS  MUTUAL  STAR 


"Every  director  ought  to  make  it  his 
business  to  come  in  contact  with  the  ex- 
hibitors, as  often  as  possible,"  said  Anita 
King,  the  new  Horkheimer-Mutual  star, 
whose  first  production.  "The  Girl  Angle." 
is  to  be  issued  October  8.  "The  exhib- 
itor comes  in  contact  with  the  people. 
The  people  stop  to  tell  him  as  they  go 
out  of  his  place,  what  they  think  of  his 
picture,  why  they  like  it  and  why  they 
do  not  like  it.  The  exhibitor  represents 
the  pulse  of  the  people. 

"A  director  very'  frequently  will  say: 
'What  does  the  exhibitor  know  about  it?' 

"Often  the  director  will  cut  out  en- 
tirely the  little  fine  touches  an  author 
introduces  in  his  script.  Xow.  as  a  mat- 
ter of  fact,  these  very  situations  are  what 
the  public  most  enjoys.  It  is  the  little 
human  touches  that  reach  them  and  that 
'hit  them  right  between  the  eyes.' 

"Neither  is  an  audience  satisfied  en- 
tirely with  youth  and  beauty.  It  looks 
for  something  more  real  than  either  can 
give.  Therefore,  if  the  directors  could 
only  meet  the  exhibitors,  it  would  be  a 
decided  help  to  the  acting  staff  of  a 
company  producing  the  pictures." 


46 


EXHIBITORS  HERALD 


PARADE  OF  U.  S.  SOLDIERS  IN  LONDON 

AND  WAR  EVENTS  IN  GAUMONT  FILMS 


Business  Men  Worth  $20,000,000  Mobilize  Resources  for  War  are 
Pictured  in  Film  Weekly  No.  143;  English  King 
Shown  Saluting  Stars  and  Stripes 


If  there  be  any  pessimists  among  us 
who  doubt  the  power  of  the  United 
States  to  wield  a  decisive  blow  in  the 
world  war,  their  doubts  will  be  dispelled 
when  they  see  No.  143  of  the  Gaumont- 
Mutual  Weekly,  which  has  its  initial 
showing  Sept.  26.  One  subject  in  this 
issue  pictures  the  parade  of  American 
soldiers  through  the  streets  of  London, 
where  they  are  reviewed  by  the  King 
and  Queen,  members  of  Parliament,  and 
thousands  of  enthusiastic  Britishers. 
Stranger  sights  may  yet  be  seen,  how- 
ever, and  with  the  utmost  confidence  the 
Gaumont  Company  promises  its  patrons 
that,  if  the  Kaiser  will  only  fight  long 
enough,  the  Mutual  Weekly  will  yet 
show  victorious  American  troops  parad- 
ing the  streets  of  Berlin.  A  scene  show- 
ing King  George  saluting  the  Stars  and 
Stripes  is  vivid  proof  that  at  last  the  two 
great  nations  with  one  tongue  are  allies 
indeed. 

Another  subject  in  this  issue  causes 
especial  regret  that,  because  of  certain 


Harold  Bolster,  who  recently  resigned 
the  vice-presidency  and  general  manage- 
ment of  the  General  Film  Company  to 
join  the  Goldwyn  Pictures  Corporation 
as  general  manager,  leaves  next  week  for 
a  trip  around  the  world  to  begin  the  ex- 
tension of  Goldwyn  activities  in  foreign 
countries. 

Sailing  from  San  Francisco  on  October 
4,  Mr.  Bolster  goes  first  to  Sydney,  Aus- 
tralia, where  he  will  establish  headquar- 
ters in  that  commonwealth.  On  his  ar- 
rival at  Sydney,  Mr.  Bolster  will  find 
that  Goldwyn  already  has  paved  the  way 
for  him  by  sending  on  ahead  experienced 
organizers  and  salesmen  who  carried  the 
first  Goldwyn  productions  with  them 
several  weeks  ago.  Trade  showings  will 
be  held  at  Melbourne,  Sydney,  Brisbane, 
in  Christchurch,  New  Zealand;  and  ar- 
rangements completed  for  a  regularly 
maintained  distribution  in  the  antipodes. 

As  soon  as  the  Australian  business  is 


Papers  have  been  served  restraining 
Iliodor,  the  "Mad  Monk,"  from  having 
his  picture  taken  more  than  25,000 
times  deemed  necessary  to  record  his 


complications,  Gaumont  pictures  are  not 
now  being  exhibited  in  Germany.  For, 
at  Atlantic  City,  American  business  men 
representing  a  capital  of  twenty  billion 
dollars  pledge  their  entire  resource  for 
the  successful  prosecution  ot  the  war. 

These  two  subjects  by  no  means  com- 
plete the  topics  of  timely  interest  in  this 
issue  of  the  Gaumont-Mutual  Weekly. 
California's  native  sons  and  daughters 
celebrate  their  state's  sixty-seventh 
birthday  at  Sacramento.  Many  slackers 
are  captured  in  the  ship  "Anvil,"  on  the 
way  to  Mexico.  The  Japanese  Mission 
visits  the  tomb  of  Commodore  Perry, 
who  established  the  cordial  f-iendship 
which  has  existed  between  the  two  na- 
tions for  more  than  sixty  years.  Our 
new  army  figures  prominently  in  some 
of  the  other  pictures.  And  in  the  last, 
but  by  no  means  the  least  attractive 
subject,  many  charming  costumes  from 
Fifth  avenue  will  give  pleasure  to  the 
feminine  spectators. 


disposed  of,  Mr.  Bolster  will  move  on 
and  arrange  for  deliveries  in  Melanes 
in  India,  Java,  the  Dutch  East  Indies, 
China,  Japan,  the  Philippines  and  Ha- 
waii, by  which  time  it  is  expected  that 
he  can  visit  Europe  for  the  organization 
of  a  Goldwyn  selling  organization  in  the 
principal  countries  on  that  continent. 

Entering  the  Goldwyn  organization 
two  months  ago,  Mr.  Bolster  has  devoted 
all  of  his  time  in  recent  weeks  to  the  or- 
ganization of  Goldwyn's  export  depart- 
ment. By  making  his  world  tour  he  is 
carrying  out  the  fixed  Goldwyn  policy 
of  having  all  important  work  of  organi- 
zation both  in  America  and  abroad  per- 
formed by  home  office  executives,  which 
guarantees  that  the  Goldwyn  sales  meth- 
ods and  system  of  exploitation  will  not 
be  deviated  from  in  any  respect  except 
to  conform,  where  necessary,  to  na- 
tional requirements  in  other  lands. 


version  of  "The  Downfall  of  the 
Romanoffs."  ■ 

This  is  but  one  clause  in  an  injunction 
obtained  from  Judge  Hough,  Sept.  17, 


in  the  United  States  Court  for  the 
Southern  District  of  New  York,  re- 
straining Ben  Blumenthal,  Isaac  E. 
Chadwick  and  the  Export  &  Import  Film 
Company,  Inc.,  from  exnibiting,  adver- 
tising, selling  or  otherwise  disposing  of 
a  motion  picture  production  called  "The 
Tyranny  of  the  Romanoffs,"  and  pur- 
porting to  have  been  made  with  Iliodor 
in  the  leading  role. 

According  to  the  affidavits  filed,  the 
issue  seems  to  have  been  less  the  man- 
ner in  which  the  late  House  of  Romanoff 
was  deposed  as  the  use  of  the  name  of 
Iliodor,  to  which  the  Iliodor  Picture 
Company  claims  certain  specific  rights. 
The  Iliodor  Picture  Company  owns 
"The  Fall  of  the  Romanoffs,"  produced 
by  Herbert  Brenon,  and  which  will  have 
its  initial  public  showing  at  the  Broad- 
way Theatre,  in  New  York.  The  monk, 
Iliodor,  acted  the  leading  role  in  this 
production  under  alleged  terms  in  his 
contract  which  gave  the  motion  picture 
concern  the  rights  to  reproduce  the  story 
of  his  life  and  his  connection  with  the 
Monk  Rasputin,  confidant  of  the  deposed 
Czar  and  the  Russian  Royal  family. 

The  Iliodor  Company,  through  its  at- 
torneys, O'Gorman,  Battle  &  Vandivert 
and  Gabriel  L.  Hess,  stated  that  the 
certain  value  imparted  to  its  production, 
"The  Fall  of  the  Romanoffs"  through 
the  original  production  investment  to- 
gether with  a  heavy  expenditure  involved 
in  an  extensive  advertising  campaign 
beginning  three  months  before  first  ad- 
vertisements exploiting  "The  Tyranny 
of  the  Romanoffs,"  would  be  seriously 
damaged  by  the  alleged  illegal  competi- 
tion. 

A  court  hearing  of  the  evidence  de- 
manding permanence  of  the  injunction, 
will  take  place  at  an  early  date  on  the 
regular  calendar. 


LOEW  SIGNS  BIG 

CONTRACT  TO  SHOW 
SELECT'S  PICTURES 

The  signature  of  Marcus  Loew  has  just 
been  secured  by  the  New  York  offices  of 
Select  Pictures  Corporation  to  a  big  con- 
tract whereby  the  Loew  theatres  are  to 
get  a  number  of  the  Select  films  for 
about  seventy  days'  run  in  Loew's 
Greater  New  York  chain  of  theatres. 

Among  the  features  called  for  in  this — 
one  of  the  largest  contracts  which  the 
new  Select  company  has  written  to  date 
— is  the  new  Norma  Talmadge  picture, 
"The  Moth,"  which  will  be  seen  at  an 
early  date  in  the  Loew  theatres.  This 
is  a  play  made  from  the  novel  of  the 
same  name  by  William  Dana  Orcutt,  and 
depicting  life  in  a  very  gay  social  set. 
Norma  Talmadge,  the  star,  is  seen  in  the 
role  of  a  very  young  girl  who  has  made 
a  loveless  marriage  and  who  permits  her- 
self to  go  the  pace  in  order  to  hide  her 
disappointment.  The  picture  was  di- 
rected by  Edward  Jose. 

Other  features  secured  by  the  Loew 
theatres  in  this  booking  include  Hobart 
Henley's  picture  "Parentage";  Herbert 
Brenon's  "The  Lone  Wolf";  "The 
Whip,"  a  screen  presentation  of  the  big 
Drury  Lane  melodrama:  and  "On  Trial," 
the  film  version  of  a  recent  New  York- 
stage  success. 


HAROLD  BOLSTER  STARTS  WORLD  TOUR 

OCT.  4  TO  EXTEND  GOLDWYN  POLICY 


Goes  First  to  Sydney,  Australia,  to  Establish  Branch,  and  Continue 
to  India,  Java,  Dutch  East  Indies,  China,  Japan  and 
Other  Countries 


BRENON  SUES  TO  RESTRAIN  ILIODOR 

FROM  ACTING  IN  NEW  ROMANOFF  FILM 


Injunction  Secured  Restraining  Ben  Blumenthal,  Isaac  E.  Chadwick 
and  Export  and  Import  Co.  in  N.  Y.  From  Disposing  of 
"Tyranny  of  Romanoffs"  Play 


EXHIBITORS  HERALD 


47 


"FALL  OF  THE  ROMANOFFS"  WILL  HAVE 

N.  Y.  PREMIER  AT  BROADWAY  THEATRE 

Herbert  Brenon,  Producer  of  Picture  Depicting  Downfall  of  Ex-Czar 
Will  Personally  Supervise  Details  of  Presentation 


Following  a  campaign  of  exploitation 
and  advertising,  both  in  the  motion  pic- 
ture trade  journals  and  daily  newspapers, 
Herbert  Brenon's  production,  "The  Fall 
of  the  Romanoffs,"  is  to  have  its  metro- 
politan presentation  at  the  Broadway 
Theater,  New  York. 

The  decision  to  enter  upon  this  en- 
gagement being  reached  suddenly,  Her- 
bert Brenon  himself  took  full  charge  of 
his  presentation  arrangements,  obtained 
the  Broadway  Theater,  personally  super- 
vised all  the  details  and  management  of 
this  public  showing,  obtained  billboard 
space,  and  even  aided  in  the  arrange- 
ment of  the  musical  score  for  this  his- 
toric drama  of  Russia. 

The  great  daily  drama  of  the  real  Rus- 
sia, the  panorama  of  a  government  in 


John  W.  Xoble's  state  rights  offering 
"Shame"  is  claiming  attention  because 
of  the  fact  that  it  depends  for  its  suc- 
cess upon  the  heart  interest  of  its  deeply 
absorbing  story  as  much  as  it  does  upon 
its  spectacular  features,  declares  Jules 
Burnstein,  who  is  marketing  the  film. 

In  this  feature  Mr.  Noble  makes  use 
of  a  prologue  to  establish  the  innocence 
of  a  respectable  girl  whose  daughter,  as 
the  leading  character  in  the  story  proper, 
is  made  the  scapegoat  of  society.  Al- 
though the  prologue  and  main  drama  of 
"Shame"  are  inseparable,  each  tells  a 
story  of  singular  interest  and  power 
that  would  enable  it  to  stand  alone  as 
an  intelligent  treatment  of  a  subject 
worthy  of  deep  and  serious  discussion. 


process  of  dissolution,  changing  daily, 
naturally  provided  Brenon  with  oppor- 
tunities for  still  further  improvements  in 
his  picture  after  its  showing  at  the  Ritz- 
Carlton  Hotel,  New  York,  and  he  took 
advantage  of  these  wherever  possible. 
This  involved  trimming  and  partial  re- 
arrangement of  his  negative,  the  making 
of  entirely  new  prints  for  the  metropoli- 
tan run,  and  the  preparation  of  other 
prints  for  territorial  buyers. 

The  Iliodor  Picture  Corporation  now 
is  ready  to  sell  territorial  rights  on  "The 
Fall  of  the  Romanoffs"  and  purchasers 
will  be  able  to  obtain  the  production  al- 
most at  the  moment  when  it  is  enjoying 
success  in  New  Yo'rk  and  while  the  in- 
terest in  the  real  Russan  drama  in  Eu- 
rope is  at  its  highest. 


A  beautiful  young  girl  raised  in  an 
orphan  asylum  is  nameless  because  of 
the  supreme  sacrifice  made  by  her  father 
as  a  patriot  fighting  for  his  country. 
Her  mother  succumbs  to  the  shock  re- 
sulting from  the  tragedy  of  which  she  is 
the  central  figure,  before  the  baby  is 
old  enough  to  learn  the  truth  of  her 
origin,  and  she  grows  to  beautiful  wom- 
anhood in  blissful  ignorance  of  the  treat- 
ment by  society  which  circumstances 
have  laid  her  open  to.  The  blow  falls 
as  she  discovers  that  she  is  the  object 
of  the  love  of  a  wealthy  and  highly 
respected  man. 

The  work  of  Zene  Keefe  as  the  girl  is 
said  to  be  convincing  while  Niles  Welch 
in  the  opposite  role  interprets  his  part 
well. 


melodramatic  in  many  particulars,  there 
is  a  strong  love  theme  running  through 
it. 

The  hero  is  impersonated  by  Jack 
Meredith,  a  well  known  picture  star. 
Charlotte  is  but  nineteen  years  of  age, 
but  is  internationally  famous  as  a  skater 
having  won  foremost  place  in  that  line 
of  work  in  Europe,  where  she  was  popu- 
lar before  coming  to  America.  She  was 
the  special  feature  with  the  "Hip,  Hip. 
Hooray"  production  which  had  a  long 
run  in  New  York  and  Chicago. 


BRYANT  WASHBURN 

SIGNED  BY  PATHE 


Bryant  Washburn,  for  many  years  an 
Essanay  star,  has  joined  the  Pathe 
forces  and  will  appear  in  roles  of  many 
forthcoming  features  under  that  brand. 

Mr.  Washburn  appeared  with  George 
Fawcett  in  many  stage  successes.  Since 
1911  Mr.  Washburn  has  been  with  the 
F.ssanay  company,  appearing  in  "The 
Promised  Land,"  "The  Three  Scratch 
Clue,"  "The  Girl  God  Made  for  Jones  " 
"Skinner's  Dress  Suit,"  "Skinner's  Bub- 
ble" and  "Skinner's  Baby." 


F.  DENNET  MADE 

CHIEF  OF  GENERAL 


Word  comes  from  New  York  of  the 
election  of  Frederick  Dennett,  a  new- 
comer in  the  film  industry,  to  the  posi- 
tion of  President  of  the  General  Film 
Company.  At  a  recent  meeting  of  the 
directors  of  the  General,  Mr.  Dennett 
was  chosen  as  the  company's  new  head. 


BLACKTON'S  FILMS 
FOR  PARAMOUNT 
START  IN  OCTOBER 


Rather  than  be  hastened  in  his  produc- 
tions for  Paramount  and  run  the  risk  of 
impairing  the  artistic  merit  of  his  photo- 
plays. J.  Stuart  Blackton  has  determined 
to  postpone  his  advent  as  a  film  p*ro- 
ducer  for  Paramount.  Accordingly, 
there  will  be  no  Blackton  production 
among  the  Paramount  October  film,  con- 
trary to  a  former  announcement,  and  the 
first  Blackton  photoplay  will  not  appear 
until  November.  Mr.  Blackton  thereby 
gains  a  margin  of  a  full  month  which 
will  enable  him  to  conserve  to  the  utmost 
degree  every  detail  of  artistic  production 
in  preparing  his  adaptations  of  the 
famous  Sir  Gilbert  Parker  novels  for  the 
screen. 


"WILD  GIRL"  WITH 
EVA  TANGUAY  IS 
EARLY  SELECT  PLAY 


Among  the  early  films  on  the  Select 
Pictures'  list  is  "The  Wild  Girl."  the 
picture  in  which  Eva  Tanguay  is  pre- 
sented for  the  first  time  on  the  screen. 
On  account  of  Miss  Tanguay's  popularity 
as  a  vaudeville  star,  the  Select  Pictures 
branches  have  received  many  inquiries 
regarding  the  publication  of  this  new 
feature. 

Harry  Weber,  who  has  been  largely 
responsible  for  the  showing  which  Eva 
Tanguay  has  made  as  a  vaudeville  attrac- 
tion, is  highly  pleased  over  the  splendid 
prospect  for  Miss  Tanguay's  first  picture. 


DRAMA  OF  WAR  AND  ROMANCE  IS  FIRST 

COMMONWEALTH  FILM  WITH  CHARLOTTE 


Story  Concerns  Sensational  Expose  of  Spy  Activities;  Jack  Meredith, 
Leading  Man,  Cast  in  a  Big  Role  Opposite  the  Noted  Skater 


harlotte,  who  is  said  to  occupy  the 
e  position  in  the  realm  of  artistic 
ting  as  Pavlowa  or  Adeline  Genee 
in  the  dancing  field,  is  to  be  featured 
the  Commonwealth  Pictures  Corpor- 
n  of  Chicago,  in  a  screen  drama  of 
and  war  times  written  by  Bob  Lee, 
ewspaper  writer,  and  produced  under 
he  direction  of  Oscar  W.  Eagle  and 
lortlandt  J.  Van  Deusen. 

In  this  play  the  noted  skater  will  be 
offered  an  opportunity  to  display  her 
arious  talents.  The  story  concerns  the 
nachinations  of  spies,  who  are  attempt- 
ng  to  secure  a  gun  owned  by  a  govern- 
nent  at  war.  The  hero  is  the  inventor 
>f  the  gun.    He  has  it  hidden  away  in 


a  remote  part  of  a  wild  country,  but  his 
secret  hiding  place  is  discovered  by  the 
villain  and  after  this  there  is  a  three- 
cornered  battle  of  wits  between  the  hero, 
the  villain  and  the  heroine,  the  latter  in 
the  person  of  Charlotte. 

As  a  special  feature  of  this  picture,  an 
actual  wireless  apparatus  is  used,  but 
under  the  direction  of  a  man  sent  espe- 
cially by  the  United  States  Government, 
to  prevent  any  use  being  made  of  it  by 
any  enemy  aliens.  A  Red  Cross  bene- 
fit is  also  shown  in  operation,  with  Char- 
lotte, giving  a  demonstration  of  her 
genius  as  a  skater,  at  which  time  she 
makes  a  sensational  disclosure  of  the 
presence  of  spies.      While  the  story  is 


STORY  OUTSHINES  SPECTACULAR  POINTS 

IN  JOHN  W.  NOBLE'S  "SHAME"  FEATURE 


Production  Depends  for  Its  Success  Upon  Heart  Interest  Tale,  Says 
Jules  Burnstein,  Who  Is  Marketing  Play  on  State  Rights  Basis 


48 


EXHIBITORS  HERALD 


FOR  SALE  TO  FIRST  BUYER 

50  Shares  Mutual  Film,  Pfd. 

par  $100  (5  $19.25  per  share 

J.  B.  SARDY,  131  So.  La  Salle  St.,  Chicago 


GET    IN    TOUCH    WITH    US  FOR 

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ZENITH  MOTION  PICTURE  CO.,  1737  N.  Campell  Ave.,  Chicago,  111. 

OTTO  A.  BRINNER,  Pres.  Telephones:  Humboldt  686-2298 


■  IIIIIIIIIHIIIIIIIIIIIIIIIIIIIIIiilllllilllllllllllllllllilllllllllllllllllllllllli 

I  No  Competition  j 

^         You  are  constantly  trying  to  keep  ahead  of  your  -jjj 

^         competitor  around  the  corner.    You  can  gain  a  big  ^ 

^         scoop  on  your  rival — you  can  mate  your  house  the  3 

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S         on  your  walls.  — 

3          You   can   gret   MURAL    PAINTINGS,    designed    and  ~ 

—  executed  especially  for  your  theatre,  at  a  price  you  — 

—  can  afford  to  pay,  15c  per  square  foot  and  up.  Write  — 

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I              SWIFT  STUDIOS  1 

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Our  Fighting  Men 
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25c 


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Help  us  to  send  little  packages  of 
happiness  to  our  "Sammies"  in  the 
trenches  and  our  "Jackies"  with  the 
fleet.  They  are  risking  their  lives 
tor  our  sakes.  Do  what  you  can  to 
make  them  comfortable. — they  crave 
and  need  tobacco.  Every  cent  con- 
tributed goes  for  tobacco. 

"Our  Boy  s  in  France  Tobacco 

19  West  44th  Street  J  J  J  Endorsed  by  War  and 

New  York  r  UnCl         Navy  Departments 


NOW  BOOKING 


Just  received  over  1 ,000  reels  of  film  consisting  of 
1-2-3-4-5-reel  Features. 
Weekly  Service,  35  Reels,  $25.00.    Posters  Free. 

WRITE  FOR  OUR  LIST 

STRAND  FILM  SERVICE 


112  N.  LaSalle  Street 


CHICAGO,  ILL. 


CUT-OUTS  ALL  THE  LEADING  STARS 


BEST  LOBBY  DISPLAYS 


BEST  MADE.  BEST  FINISHED.  CUT-OUTS  ON  THE  MARKET 


WERTSNER  &  WILD 

CHICAGO 


"Yours  for  Service' 
314  S.  Franklin  Street 


DON'T  FORGET  TO  ORDER  YOUR  DA- LITE 


DeBerri 


DeBerri  Scenic  Co. 


DO  IT  NOW! 


Screens 


922  W.  Monroe  St. 

Chicago,  III. 


The  Right  Way — Means  Economy 

A  special  process  by  hand  that  cleans 
and  renovates.  Positively  NO  MA- 
CHINERY comes  in  contact  with 
the  film  by  my  method  of  cleansing. 

A.  TEITEL 

112  North  La  Salle  Street,  CHICAGO 
Telephone  Franklin  3516 


DESIGNING   -    CONSULTING  -  SUPERVISING 


William  T.  Braun 

ARCHITECT 
189  W.  MADISON  STREET,  CHICAGO 


MOTION  PICTURE  THEATRES  AND  STUDIOS 


Coburn  Organs 

Perfect  tonal  results  signify 
every  instrument  we  make 


COBURN  ORGAN  COMPA  tfY 

Builders  of  Quality  Organs 
220  N.  WASHTENAW  AVE.  CHICAGO,  ILL. 


E  X  H  I  B  I  T  Q  RS  HERALD 


3 


It  Puts  the 
Movies 


Watch  for 
"The  Mystery  Ship" 

The  Serial  Stupendous 
Soon  To  Be  Released 


<1 


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The  Universal  Serial  Thriller,  "The 

Red  Ace,"  puts  the  "move"  in  movies  in  a 

manner  that  holds  the  fans  spellbound— gives  them  suspense,  thrills, 
action,  mystery,  adventure,  romance,  patriotism  that  makes  them 
wish  there  were  50  episodes  instead  of  16.  Book 


D 


Featuring 
Dashing,  Daring,  Fascinating 

Marie.  WQlcamp 

Directed  by  Jacques  Jaccard 


No  more  timely  story  has  ever  been  projected 

on  any  screen.   It  deals  with  the  events  now 

attention  of  every  man,  woman  and  child  in  America, 
of  story  that  every  one  will  hugely  enjoy — from  the  first  episod 


FEATURES  THE  SAME  STAR  AND  THE  SAME  DIRECTOR  THAT  MADE 
GREAT  SUCCESS.  Get  in  touch  with  your  nearest  Universal  Exchange  and 
Film  Manufacturing  Company,  Carl  Laemmle.  President.  "The  Largest  Film 
earn  in  the  Universe."  16)0  BROADWAY.  NEW  YORK. 


riveting  the 
It's  the  kind 
e  to  the  last.  IT 

"LIBERTY"  THE 
book  it.  or  Universal 
Manufacturing  Con- 


THE  lAfTEXPRESf 

SIGNAL'S  STUPENDOUS  NEW  MYSTERY  SERIAL 

BOOKED  FOR  FIRST  RUN  BY  THE  BIGGEST  AND  BEST  THE- 
ATRES IN  EVERY  LEADING  COMMUNITY.  A  FEW  ARE  ILLUS- 
TRATED ABOVE.  PROFIT  BY  THEIR  JUDGMENT!  GET  THIS 
RECORD-SMASHING,  FIFTEEN -CHAPTER,  MYSTERY  SERIAL 
FOR  YOUR  THEATRE.     WIRE  YOUR  MUTUAL  EXCHANGE. 


:harlet  prohman 

in  Mot/on  P/cturer 


Empire  All-Star  Corporation 


JULIA  JAC3 


'fie 


By  MICHAEL  MORTON 


—The  same  talented  and 

beautiful  star  of  the  speaking  stage 
who  scored  a  country-wide  triumph  in 
such  attractions  as  "The  Siren,"  "The 
Arcadians"  and  "The  Sunshine  Girl."  In 
the  same  Frohman  Play  that  drew 
houses  of  $10,000,  $12,000  and  $15,- 
000  per  week  at  the  finest  metropolitan 
theatres  in  America.  An  established 
success!  In  six  acts.  Directed  by  Dell 
Henderson. 

Available,  now  at  all 
Mutual  Exchanges 


Produced  by 

EMPIRE  ALL-STAR  CORPORATION 

JAMES  H.  SHELDON,  President 


Distributed  by 

MUTUAL  FILM  CORPORATION 

JOHN  R.  FREULER,  President 


BIG 
5TAR5 

ONLY  S 


TR  EM  E  N  &OUS 

HERBERT  BRENONS 


First  public  presentation  at  the 
Broadway  Theatre  (New York) 
creates  a  sensation  and  seats 
for  entire  two  weeks  engagement 
are  sold  out. 


A* 


V  ..c\° 


"...This  picture 
will  be  in  great 
demand  for 
some  time  to 
come  and  is 
worthy  of  a 
place  in  the 
hall  of  fame  in 
motion  picture- 
dom." 

— Exhibitor's 
Herald, 

Chicago,  Sept.  22d. 


u 

FALL  f 

with  I  LIODOR  , former 

:onfidant  of  Rasputin. 


Jnquestionably  the  greatest  box 
)ff ice  attraction  that  motion 
)icture  exhibitors  haveeverh 


Territorial  rights 
ready  now- address 

I  LIODOR 

PICTURE. 

CORPORATION 

16  East  42^  5T. 

Ne.wyoRK.eiTy 


EXHIBIT  OR  S  HERALD 


2» 


"5V50" 


On  Feature  Pictures  it  is  about  an  even  split 
between  Production  and  Exploitation! 


My  Advertising 

Campaigns 
have  sold  pictures 
in  all  parts 
of  the  world 


CHESTER 
BEECROFT 


Henry 
Otto 

registered' 
strong  as  a 
director  of 
Sea  Stories  by  his 
work  in  "UNDINE" 


Reproduction  of  photo  enlarged  from  negative  films,  by 
The  Shipman  Photo  Process  of  Los  Angeles 


as  an  auxiliary  force,  increases  this  foreign  connection, 
by  100%  and  permits  me  to  concentrate  on  the  American 
Market. 

MR.  PRODUCER:— 

Before  you  make  that  next  picture  let  us  get  together  * 
and  see  if  we  can  sell  it.    This  is  good  business. 


LABORATORIES 

Capacity  for  outside  work 


STUDIOS 

Available  for  rental  purposes 


ERNEST  SHIPMAN 


70  West  46th  Street 


Bryant  8216 


NEW  YORK  CITY 


EXHIBITORS  HERALD 


THIS  LUCKY  CLOVER 

IS  BRINGING  GOLDEN  NUGGETS  TO 
EXHIBITORS  ALL  OVER  THE  LAND 

ARRANGE  TO  SEE  THESE  LUCKY  LEAVES  AT 
YOUR  NCARCfT  BRANCH  AND  BOOK  THEM 

N  OW 

FOX  FILM  CORPORATION 


10 


EXHIBITORS  HERALD 


"A  Real  Production"  * 

V 

The  Universal  Opinion    i  Q 

W.  H.  CLUNE'S 

A  Harold  Bell 
^  Wright 

.A*  ■■ 

.  NOW  PLAYING 

vw  ^   Auditorium  Theatre 

Chicago 


EXHIBITORS  HERALD 


mi 


f7y 

Seldom,  in  the  course  of  a  year,  is  there  a  cinema 
production  offered  to  State  Right  Buyers  which  fur- 
nishes the  genuine  thrills,  merriment,  and  absorb- 
ing interest  seen  in 

George  Loane  Tucker's 

master  feature  production  — 

"I  Believe" 


The  producer  of  "THE  MANX-MAN"  has.  according  to 
the  consensus  of  opinion  of  press  and  trade,  as  expressed 
after  viewing  the  premiere  at  the  Rialto  Theatre — in  "I 
BELIEVE"  given  to  the  screen  the  most  unique,  the 
most  forceful,  the  most  logical,  and  incidentally,  the  most 
timely  motion  picture  of  the  year. 

Since  our  last  advertisement  we  have  disposed  of  the  fol- 
lowing additional  territory: 

California,  Utah,  Nevada,  Arizona, 
Washington,  Oregon,  Idaho,  Montana, 
Wyoming,  Colorado  and  New  Mexico. 

FOR  OPEN  TERRITORY 
Address  All  communications  to 


\iL1LaL1l.2L1£.jJL1Lj.L1i.  A:',  i- 


CANDLER  BLDG. 
220  West  42nd  Street 


'•  :'.< "      »"  "■  r  '■  "  v  - 


12 


EXHIBITORS  HERALD 


icturcs 


■  ^ 

M 


The  Best  Advertised 
Woman  in  the  World 

MAXINE  ELLIOTT,  who  on  October  7  makes  her  screen  debut  in 
"Fighting  Odds" — Goldwyn's  third  production — has  had  and  still 
remarkable   publicity   than   any   living  woman. 


receives  more 


Willi 


'■"«...„ 


Advisory  Board:  i 

SAMUEL  GOLDFISH. Chairman 
jjjS         EDGAR  SELWYN 

MARGARET  MAYO 
M  IRV1N  S.  COBB 

;sr:   roi  cooper  megrue 

Si      ARCHIBALD  SELWYN 

gg         CROSBY  GAIGE 

0  PORTER  EMERSON  BROWNE  j 


Not  merely  in  her  native  America,  but  throughout  the  world,  her  fame  and  reputation  have 
paved  the  way  for  a  tremendous  public  interest  in  her  first  motion  picture. 

In  "Fighting  Odds,"  by  Roi  Cooper  Megrue  and  Irvin  S.  Cobb,  two  famous  authors.  Miss 
Elliott  lives  up  to  the  public's  anticipations  and  expectations. 

She  is  beautiful)  she  is  emotionally  powerful  and  thrilling;  she  is  the  Maxine  Elliott  that 
the  mind  pictures  her  to  be  wherever  her  name  is  mentioned  and  audiences  everywhere 
will  rush  to  see  her  in  your  theatre. 

Behind  this  famous  name,  this  powerful  play  and  its  noted  authors  (ioldwyn,  for  the 
further  benefit  of  exhibitors,  has  conducted  a  nation-wide  campaign  of  exploitation  that 

means  box-office  profits. 

Coldwyn^picturcs 

Corporation 


16  East  42d  Street 


New  York  City 


Ote  tyiahest  Sland&rd.  9n  motion  Vielurec- 

TAYLOR  HOLMES 

who  won  such  a  phenomenal  success  in 
"EFFICIENCY  EDGAR'S  COURTSHIP" 

SCORES  SECOND  BROADWAY 
TRIUMPH  AT  RIALTO  THEATRE 


FOOLS  FOR  LUCK 

From  KENNETT  HARRIS'  story  "TALISMANS" 
in  The  Saturday  Evening  Post. 

HOUSE  PACKED  TO  DOORS 
FOR  FULL  WEEK'S  RUN 

Highest  praise  from  every  critic 


Distributed  through  George  Kleine  System 


1333  Argyle  St.,  Chicago 


I 


EXHIBITORS  HERALD 


NEW  RUSSIA  FILM  COMPANY 


PR.     EXE  NT-*" 


THE  RUSSIAN  REVOLUTION 

WITH  WHICH  IS  EMBODIED 

"BEHIND  THE  RUSSIAN  BATTLE  LINES 

The  Only  Officially  Authorized  Pictures 
Exclusively  Permitted  to  be  Shown  in 

this  Country  by  the 
PROVISIONAL  RUSSIAN  GOVERNMENT 


At  the  Rial  to,  New 
York  the  Entire^ 
Regular  Program  was 
set  aside  and  these 
Pictures  Substituted. 
The  Unprecedented 
Box  Office  Rush 
necessitated  Mid-night 
Performances. 


FOR  TERRITORIAL  RIOHTS  and 
BOOKING  in  NEW  YORK  STATE 

"  mm  mm     ■  ■   ■     a  ^  W^WW  A**  Mm  SAMUEL  KRELLBERG ,  PRES. 

4VERLAND  FILM  CO*  ms«*&> Ave.. NewYork 


14 


EXHIBITORS  HERALD 


nnoumcemen 


Vill  Present  M  1SS 

5AR5ARA 
CASTLETON 

In   a    Series  of 

SUPERLATIVE 
PHOTO  DRAMAS 

WELL  KNOWN 
AUTHORS  and 
PLAYWRIGHTS 

Produced  under  {he 
Supervision  of" 

E.CEORGE  SHEER. 

IN/1  if  r  Caf  H  e  1  o  n  V 
Pa  s"{  JTu  c  c  <2  s*  f  <2  .r 
Ct  C  o  d  '  a*  M  an" 
;;0  n  T  r  i  d  1  " 
"  P  a  r  e  n  1  a  g  e  " 
ec  Freedom  of  ihe^Vorld  " 
Shortly  lobe  Released 
"Sins'  of  Ambilion" 
"Emplx  Po  ck.e  I  .p" 


i  CM* 


•SliSSsUiti: 


•  ••••••••a*  iniuiM  ■  ■  MiiuiiiiiioiniMin  •■••••■i  ••■*■■•>•■■••■•■•■■■■•■■  ■«*■»■•-■•■«■■•■■>■■■•■  ii  iiiiinn'iiiiniin 


as 


I  .  T H.E  tNQEPENi 

^ii^■:;^^':!:^sh^".:^.JU!;;^;•.^.'.:;:;l;::!;:^//.UJ'.■.'.t 


FttH    TRADE  PAPE#. 


Published  Weekly  by 

EXHIBITORS  HERALD  CO. 

at  203  South  Dearborn  Street.  Chicago 
TeL.  Harrison  7355 


MARTIN  J.  QL'IGLEY  .  Editor 


J 


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ume  V 


EPA  RATE  DEPOSIT  M EX ACE 

REQUIRES  VIRILE  OP  POSIT  10  X 

EXHIBITORS    are    facing    today    a  m-re 
formidable  type  of  oppression  than  has 
ever  previously  appeared. 
Every  exhibitor,  even  the  most  influential,  is 
powerless  to  combat  this  oppression  alone. 

Under  normal  circumstances  organization  is  a 
very  good  thing ;  under  the  present  circumstances 
It  is  absolutely  vital  for  the  protection  of  the  rank 
Ind  file  of  exhibitors. 

There  is  but  one  safe  course  for  every  ex- 
hibitor to  pursue  unless  he  is  content  to  see  the 
profit  taken  out  of  his  business  and  eventually  his 
heater  itself  taken  out  of  his  control. 

The  safe  course  is  to  join  a  national  associa- 
tion and  the  only  national  association  giving  any 
,  iromise  of  usefulness,  the  only  national  associa- 
ion  which  has  not  already  betrayed  the  exhib- 
tors  of  the  United  States  is  the  American  Ex- 
libitors'  Association. 

As  every  exhibitor  knows,  the  real  menace 
overing  over  the  interests  of  the  men  who  operate 
I  motion  picture  theaters  is  the  Paramount-Art- 
raft  scheme  of  an  unreasonable  rental  charge,  an 
treasonable  advance  deposit  system,  and  all 
Iriven  down  the  exhibitor's  throat  by  the  threat 
',  If  withdrawing  productions  with  players  of  great 
|eputations  despite  the  fact  that  exhibitors  them- 


Number  16 


selves  have  been  the  greatest  factor  in  building  up 
these  reputations. 

The  Paramount-Artcraft  plan  to  make  com- 
mercial slaves  of  the  exhibitors  of  the  United  States 
and  Canada  must  be  vigorously  combatted.  This 
cannot  be  done  by  the  exhibitors  alone ;  it  can  only 
be  effected  by  the  organized  effort  of  an  important 
number  of  exhibitors  banded  together  in  an  asso- 
ciation which  is  directed  by  men  of  ability  and 
energy  and  which  is  aimed  to  promote  the  inter- 
ests of  exhibitors  and  not  designed  for  the  interests 
of  a  few,  as  is  the  case  with  the  Ochs  league. 

The  American  Exhibitors'  Association  is  an 
organization  which  can  be  counted  upon  to  keep 
itself  free  from  ventures  that  might  necessitate  sell- 
ing out  to  the  enemy,  as  had  been  done  by  the 
Motion  Picture  Exhibitors'  League  of  America. 

If  any  additional  evidence  is  necessary  to  dem- 
onstrate fully  that  the  Ochs  league  has  sold  out  to 
the  enemy,  that  it  is  not  "of,  by  and  for  the  motion 
picture  exhibitor"  it  may  be  had  in  the  fact  that, 
although  the  exhibitors  of  the  United  States  are 
facing  a  genuine  peril  in  the  high  rental-separate 
advance  deposit  scheme  of  Paramount-Artcraft, 
no  word  of  this  peril  has  been  mentioned  in  that 
yellow-backed  "friend  of  the  exhibitor,"  the  Trade 
Reviewi 

Here  is  a  concrete  example  in  proof  that  Ochs 
crowd  in  its  publishing  venture  adopted  a  course 


OCTOBER  13,  1917 


16 


EXHIBITORS  HERALD 


SUMMARY  OF  CURRENT  ISSUE 


NEWS  OF  THE  WEEK 

M.  P.  Theaters  Must  Bear  Share  of  U.  S.  War  Tax   IT 

Brady  Scores  Funkhouser  on  Censoring;  Plan  to  Curb  "Czar"....  17 

Och's  Paper  a  Political  Organ,  Canadian  Film  Editor  Charges   18 

Two  Men  Jailed  on  Film  Theft  Charge  by  Mutual  in  N.  Y.  Raid.  .  .  19 
Kuss  Revolution  and  Battle  Lines  Films  Now  Offered  Trade  by 

Overland  Co   19 

Joseph  M.  Schenck  Widens  Interests  in  Film  Industry   19 

Indiana  Exhibitors  Hear  Pettijohn;  Goes  to  Chicago   10 

Music    Tax    Situation    Is    Explained    for    Exhibitors'    Benefit  by 

Pettijohn    20 

"Struggle  Everlasting"  with  Florence  Reed  Being  Made  by  Rapf 

for  State  Rights   21 

Walthall  Will  Be  a  Beau  Brummel  in  "Robe  of  Honor"  film  for 

Paralta    22 

"America's  Mission"  to  Be  First  Film  Made  by  Cabanne  at  Head 

of  New  Company    22 

Ernest  Shipman  Will  Handle  Product  of  Independent  Producers  on 

Open  Mart    23 

$50,000  Glass  Studio  Being  Built  at  Lasky  Plant  on  Pacific  Coast..  23 
Brenon's   Fiist   Independent    Film    Will    Be   "Kismet"   with  Otis 

Skinner   24 

New  Theater  Company  Merges  Interests  of  A.  Hamburger   25 

H.  H.  Van  Loan  now  in  Honolulu  with  Company  Making  "Honey- 

mooners"  Serial   2.'> 

"The  Public   Defender,"  First  of   Special   Raver  Series,  Now  Is 

Completed    25 

J.  W.  Noble's  New  "Shame"  Film  Lauded  by  Burnstein  for  State 

Rights  Quality    26 

"Mother,"  G.  L.  Tucker's  Six  Reel  Feature,  Put  on  State  Rights 

Mart  by  McClure   26 

Trade  Prints  of  Tucker's  "Manx-man"  Film  Now  in  All  Goldwyn 

Branches   26 

Mrs.  E.  R.  Dessez  Tours  for  Kleine-Conquest  Films   26 

Anita  King  and  Gail  Kane  Star  in  Two  Five-Reelers  on  Mutual 

Program  for  October  8   32 

Chicago  Cinema  Circuit  Is  Formed  to  Rent  Films  for  Midwest 

Exhibitors    34 

Elaine  Hammerstein  Will  Be  Present  at  New  York  Showing  of 

"The  Co-respondent"    34 

Big  News  "Breaks"  of  Week  to  Appeal  in  Gaumont  Reels  for  Week 

of  October  15   36 

"Madam  Who,"   First  Barriscale  Film  for  Paralta,   Seen  as  Big 

Success   36 

Funkhouser  Plans  New  Fight  to  Stop  Chicago  Showing  of  "Spy".  .  3? 
Industry  Faces  Crisis  Because  of  High  Rentals,  Says  Hoffman....  45 
Jake  Wells  Calls  A.  E.  A.  Directors'  Meeting  on  Oct.  4   46 

REVIEWS 

"The  Apple-tree  Girl,"  Edison-Perfection  C.-D.,  Five  Parts,  with 

Shirley  Mason    27 

"The  Corner  Grocer,"  World  D,  five  parts,  with  Lew  Fields   27 

"Aladdin  and  the  Wonderful  Lamp,"  Fox  Kiddie  feature,  ten  parts, 

with  Francis  Carpenter  and  Virginia  Corbin   27 

"The  Fable  of  Prince  Fortunatus,"  Essanay-Ade-General  C,  Two 

Parts   26 

"The  Fable  of  the  Speed  Sprite,"   Essanay-Ade-General   C,  Two 

Parts,  with  Rodney  LaRocque   28 

"Under  False  Colors,"  Pathe  D,  Five  Parts,  with  Frederick  Warde  28 
"The  Secret  Man,"  Butterfly  D.,  Five  Parts,  with  Harry  Carey...  28 

"A  Bear  Fact,"  Hoyt-Selig  C,  Two  Parts   28 

"The  Eyes  of  the  World,"  Clune  D.,  Eight  Parts   29 

"Her  Country's  Call,"  American-Mutual  D.,  Five  Parts,  with  Mary 

Miles  Minter   29 

"Life's  Whirlpool,"  Metro  D.,  Five  Parts,  with  Ethel  Barrymore.  .  29 
"Bab's  Diary,"  Paramount  C.-D.,  Five  Parts,  with  Marguerite  Clark  30 

The  Conquest  Program  No.  10,  Edison   30 

"The  Devil  Dodger,"  Triangle  D.,  Five  Parts,  with  Roy  Stewart.  .' 30 
"The  Yankee  Way,"  Fox  C.-D.,  Five  Parts,  with  George  Walsh...  30 
"Conscience,"  Fox  Allegory,  Five  Parts,  with  Gladys  Brockwell .  .  .  .  31 
"Anything  Once,"  Bluebird  C,  Five  Parts,  with  Franklyn  Farnum.  31 

DEPARTMENTS 

The  Periscope   31 

The  Film  Stock  Market   33 

Official  Cut-Outs  by  Chicago  Censors   33 

At  Down-Town  Chicago  Theaters   33 

Synopses  of  Current  Releases   35 

Chicago  Trade  Events   37 

Canadian  Film  News  ,   8S 

Calendar  of  Feature  Releases  39-42 

News  of  Exhibitors  and  Exchanges  43-44 

"Over  the  Top"   46 


which  was  destined  to  lead  to  the  betrayal  of  the 
exhibitors  whom  they  professed  to  represent. 

The  joint  effort  of  the  American  Exhibitors' 
Association  and  the  Ochs  league  might  be  a  good 
thing  to  curb  the  menace  at  hand,  but  the  Ochs 
league  through  its  publishing  venture  has  sold  out 
to  the  enemy  and  cannot  be  relied  upon  to  ad- 
vance any  proposition  vital  to  the  interests  of  ex- 
hibitors unless  such  a  course  is  approved  by  that 
little  band  of  men  who  have  dreamed  a  dream  of 
monopoly  of  the  film  industry. 

Consequently  there  remains  only  the  American 
Exhibitors'  Association  to  be  relied  upon  for  pro- 
tection in  this  crisis. 

We  do  not  believe  that  the  Paramount-Art- 
craft  pictures  should  be  absolutely  boycotted,  but 
we  do  believe  that  the  exhibitors  of  the  United 
States  and  Canada  should  make  an  orderly  and  or- 
ganized representation  to  the  officials  of  that  group 
of  interests  and  demand  that  the  utterly  absurd 
system  of  separate  deposits  be  eliminated.  Ex- 
hibitors through  their  organization  also  should  give 
formal  notice  that  in  every  instance  where  an  at- 
tempt is  made  to  exact  an  unreasonable  rental 
through  threat  of  selling  the  service  to  the  opposi- 
tion, the  product  of  a  company  responsible  for  such 
a  threat  should  be  ignored  entirely. 

The  exhibitor  who  stands  alone  is  waging  z 
losing  fight ;  he  should  give  his  support  and  his 
membership  to  an  organization  equipped  to  aic 
him  in  his  fight  and  one  which  is  not  sunk  in  th( 
mire  of  parasitism. 

Such  an  organization  is  the  American  Exhibit 
ors'  Association — join  now! 

s£       £  $ 

THE  MUSIC  TRUST  BOYCOTT 
More  than  1,000  exhibitors  of  the  great  Rock 
Mountain  district  in  the  vicinity  of  Denver,  Colo 
have  placed  a  boycott  on  copyrighted  music  corr 
positions  controlled  by  the  American  Society  c 
Composers,  Authors  and  Publishers.  This  so-calle 
trust  proposes  to  tax  exhibitors  ten  cents  per  see 
for  the  rendition  of  its  music.  The  music  combin 
is  upheld  in  collecting  this  tax  by  the  Suprerr 
Court.  This  group  of  Western  exhibitors,  using  a 
"Exhibitors'  Herald"  editorial  for  propaganda,  i 
making  a  concerted  stand.  Not  one  of  the  thousan 
theater  operators  will  play  "trust  music." 

Their  boycott  means  victory.  This  handful  < 
men  are  setting  an  example  which  could  be  followe 
with  profit  by  exhibitors  in  all  sections. 

MARTIN  J.  QUIGLEY. 


EXHIBITORS  HERALD 


17 


R.  P.  THEATERS  MUST  BEAR  SHARE  OF  U.  S.  WAR  TAX 

Measure  also  Placing  Levy  on  Raw  Stock  of  Pro- 
ducer Now  Before  Senate  for  final  Approval;  Film 
Houses  Will   Contribute    S67,000,000  Yearly 


the  five-cent  houses  will  be  exempt  from 
the  war  tax.  It  is  expected  a  total  o! 
$67,000,000  annually  will  be  raised  from 
the  tax  cn  film  theatre  admissions. 

The  tax  will  be  collected  by  means  01 
stamps,  the  lowest  to  be  issued  will  be 
for  one  cent.  In  all  cases  where  a  frac- 
tion of  a  cent  is  involved  the  Govern- 
ment will  profit  by  receiving  the  benefit 
of  the  doubt.  Thus  a  two-cent  stamp 
must  be  purchased  with  a  15-cent  ticket 
and  a  three-cent  stamp  with  a  25-cent 
ticket. 

Several  conferences  have  been  held 
between  the  Senate  Committee  on  Fi- 
nance and  motion  picture  exhibitors  and 
manufacturers,  and  for  a  time  it  was 


BRADY  SCORES  FUNKHOUSER  ON 

CENSORING;  PLAN  TO  CURB  "CZAR" 


Washington,  D.  C,  (Special  to  Exhibitors'  Herald) — That  motion  picture 
ttitres,  as  well  as  manufacturers  of  films,  must  bear  their  share  of  the  $3,000,000,000 
w  tax  was  definitely  decided  on  Saturday  by  the  Congressional  Conference  Com- 
m  ee  on  the  War  Tax  Bill. 

The  measure  was  reported  out  of  the  committee  September  29,  and  went  to  the 
S<ate  for  final  approval  October  1.  It  will  go  to  the  President,  it  is  expected,  for 
hi  approval  before  the  end  of  this  week. 

Under  the  provisions  of  the  tax  measure  the  modified  rate  on  raw  and  exposed 
fils  is  restored  and  motion  picture  theatres  charging  from  ten  to  twenty-five  cents 
ac  ission,  which  it  was  thought  would  be  exempt,  will  have  to  pay  their  ten  per  cent 
ta  as  proposed  under  the  first  schedule.  The  new  schedule  will  go  into  effect  or. 
D  ember  1,  instead  of  November  1,  as  originally  planned. 

}nsiderable  surprise  was  occasioned 
by  he  restoration  of  the  house  tax  on 
-fil^;,  which  had  been  eliminated  by  the 
Seite,  as  well  as  the  proposed  admis- 
sic  tax  on  theatres,  which  Hoke  Smith 
tni)duced  and  which  sought  to  exempt 
allheatres  charging  a  maximum  admis- 
sic  of  25  cents. 

Positive  Film  Tax  Is  Set 
•   'ie  House  bill  proposes  a  levy  of 
on  fourth  of  one  cent  per  foot  on  ali 
nn  posed  films  sold  by  the  manufac- 
tur  or  importer, 
'ie  original  House  bill  also  propose*.' 

i  y  of  one  cent  per  foot  on  positive 
neon  picture  films.  This  was  stricken 
-ju>y  the  Senate  when  it  passed  the  bill, 

)u  by  agreement  the  conference  com- 
aije  restored  it  and  the  measure  now 

•e«;  as  follows: 
'  pon  all  positive  motion  picture  films 

.ccraining  a  picture  ready  for  projec- 

io  sold  or  leased  by  the  manufacturer. 

vojeer  or  importer,  a  tax  equivalent  to 

>nualf  cent  per  linear  foot." 
Che  text  of  the  amusement  tax  as 

gi:d  upon  in  conference  and  which  will 
-'mcubtedly  be  passed  as  rewritten,  is 

s  Hows: 

lection  700:  That  from  and  after  the 
rsday  of  December,  1917,  there  shall 
e  -vied,  assessed,  collected  and  paid 
A.a  tax  of  1  cent  for  each  ten  cent> 
r  action  thereof  of  the  amount  paid 
Dr  Jmission  to  any  place  including  ad- 
lisDn  by  season  ticket  or  subscription, 
i  •  paid  by  the  person  paying  such 
:dn;sion;  provided,  that  the  tax  on  ad- 
uson  or  children  under  12  years  of 
geshere  an  admission  is  charged  for 
lc.children,  shall  in  every  case  be  one 
*n  and  (B)  in  the  case  of  persons  (ex- 
•  :p  bona    fide    employees,  municipal 
Kvs  on  official  business  and  children 
•--od   12  years)  admitted  free  to  any 
...  »c;at  a  time  when  and  under  circum- 
ar:s  under   which    an   admission  is 
.  yac  to  other  persons  of  the  same  class. 
.  ..taof  one  cent  for  each  ten  cents  or 
--aon  thereof  of  the  price  so  charged 
s?h  persons  for  the  same  and  similar 
xomodations  to  be  paid  by  the  per- 
V>miio  admitted;  and,  (C)  a  tax  of  one 
..  flitor  each  ten  cents  or  fraction  there- 
f  d  for  admission  to  any  public  per- 
m  nee  for  profit  or  any  cabaret  or 
.  he  similar  entertainment  to  which  the 
-'iai;  for  admission  is  wholly  or  in 
,  wtnclnded  in  the  price  paid  for  re- 
*s  lent,  service  or  merchandise." 

Five-Cent  Houses  Exempt 
A  ording  to  the  tax  schedule,  only 


thought  that  both  raw  and  exposed  films, 
and  motion  picture  theatres  would  be 
exempt.  However,  after  going  into  the 
matter  further  and  discussing  the  ques- 
tion with  representatives  of  both  stage 
and  motion  picture  theatres,  it  was 
thought  best  to  tax  "the  poor  man's 
amusement"  and  let  it  bear  a  part  of  the 
war  taxation. 

Film  Theater  Tax  Biggest 

The  ten  per  cent  tax  on  stage  theatre 
admissions,  it  was  ascertained,  would 
only  raise  about  $23,000,000,  while  if  it 
was  applied  to  motion  picture  theatres 
they  could  be  relied  upon  to  contribute 
fully  $67,000,000  per  year. 

The  tax  does  not  apply  in  the  case  of 
a  place  the  maximum  charge  for  admis- 
sion to  which  is  five  cents,  or  in  the 
cases  of  shows,  rides  or  other  amuse- 
ments, the  maximum  charge  for  admis- 
sion to  which  is  ten  cents.  Xo  tax  is 
to  be  levied  on  admissions  where  the 
proceeds  insure  exclusively  to  the  ben- 
efit of  religious,  educational  or  charitable 
institutions,  societies  or  organizations, 
the  profits  of  which  are  not  distributed 
to  stockholders  or  members  of  the  asso- 
ication  conducting  the  same. 


"All  We  Ask  Is  Square  Deal,"  World  President  Tells  Sub- 
Committee;  Seek  to  Adjust  Powers  of  Chicago  Board 

A  plan  is  on  foot  to  curb  the  powers  of  Chicago's  motion  picture  censor  "czar, " 
Major  Funkhouser,  and  adjust  the  powers  of  the  censor  board. 

Alderman  Walter  P.  Steffen  was  appointed  chairman  of  a  sub-committee  by  Chi- 
cago city  council  judiciary  committee  on  September  25  to  consider  an  amendment  to 
the  motion  picture  ordinance. 

William  A.  Brady,  president  of  the  World  Film  Corporation,  and  the  N.  A.  M. 
P.  L,  appeared  before  the  committee  and  protested  against  Major  Funkhouser's  atti- 
tude against  certain  films. 

"We  have  no  desire  to  present  immoral  pictures,"  said  Mr.  Brady,  "but  Major 
Funkhouser  is  absolutely  unfair  and  unjust  in  his  rulings  on  motion  picture  films. 
Drama  is  drama.  It  is  founded  upon  the  eternal  triangle.  The  Secretary  of  the 
Treasury  said  he  owed  more  to  the  motion  pictures  for  the  success  of  the  last  Liberty 
Loan  campaign  than  anything  else.    All  we  ask  is  a  square  deal." 

fare  of  societv  and  of  so-called  historical 


A  committee  of  twenty-five  of  the 
most  representative  manufacturers,  it  is 
said,  will  be  sent  to  Chicago  to  talk  the 
matter  over  with  the  committee. 

Until  the  courts  give  a  clear  and  un- 
mistakable interpretation  of  the  city  or- 
dinance contrary  to  the  present  stand- 
ards, the  Second  Deputy  of  Police  will 
continue  to  censor  films  as  heretofore. 
Funkhouser  Makes  Statement 

Major  Funkhouser  in  a  statement  to 
the  press  in  answer  to  recent  criticisms 
says : 

"The  censoring  of  motion  picture  films 
is  controlled  by  an  ordinance  passed  by 
the  city  council  of  Chicago,  law;s  passed 
by  the  state  legislature  ;ina  decisions  by 
the  Supreme  Court  of  Illinois." 

The  ordinances  he  refers  to  prohibit 
the  showing  of  "Obscene  and  immoral 
representations."  which  menace  the  wel- 


pictures  depicting  scenes  in  which  crimes 
and  malicious  mischief  prevail. 

The  Supreme  Court  decision  holds  that 
the  ordinances  apply  chiefly  to  five  and 
ten  cent  theatres  which  are  frequented 
by  children  and  persons  whose  station 
in  life  entitles  them  to  more  protection 
than  the  well-to-do  classes. 


SANGER  CORP.  IS 

IX  BANKRUPTCY 


The  Sanger  Picture  Plays  Corpora- 
tion was  duly  adjudicated  bankrupt  on 
August  22.  in  the  United  States  District 
Court  for  the  Southern  District  of  New 
York.  The  first  meeting  of  creditors 
will  be  held  on  October  5,  in  the  office 
of  John  J.  Townsend,  referee  in  bank- 
ruptcy. 31  Xassau  street.  New  York. 


18 


EXHIBITORS  HERALD 


OCH'S  PAPER  A  POLITICAL  ORGAN; 

CANADIAN  FILM  EDITOR  CHARGES 


Merrice  R.  Nutting  in  Editorial  Writes  Publication  Slights  A.  E.  A.  in 
Which  Dominion  and  U.  S.  Exhibitors  are  Interested ; 
Awards  "Medal"  to  Bush 


Characterizing  the  "Exhibitors  Trade  Review"  as  a  political  organ  rather  than  a 
paper  run  in  the  interest  of  the  exhibitors  of  the  country,  Merrick  R.  Nutting,  editor 
of  the  Canadian  Motion  Picture  Digest,  charges  that  the  Ochs  weekly  does  not  print 
the  news  of  the  American  Exhibitors'  Association,  an  organization  in  which  the  ex- 
hibitors of  Canada  and  the  United  States  are  more  than  slightly  interested  and  as  a 
subscriber  to  that  publication  demands  that  all  the  news  of  the  exhibitors  be  printed. 
In  a  recent  editorial  under  his  signature,  Mr.  Nutting  says: 


"One  of  the  strongest  arguments  that 
can  be  used  for  organization  is  the  suc- 
cessful convention  recently  held  in  St. 
John,  N.  B.,  and  one  of  the  best  signs 
that  the  members  of  the  Exhibitors' 
League  of  the  Maritime  Provinces  real- 
ize the  value  of  co-operation,  was  the 
readiness  with  which  they  responded  to 
the  invitation  by  C.  C.  Pettijohn,  general 
manager  of  the  American  Exhibitors' 
Association,  to  become  members  of  that 
body.  During  the  convention  meeting 
when  affiliation  with  American  associa- 
tions was  discussed,  the  matter  was 
shelved  until  the  next  annual  meeting,  as 
several  of  the  members  thought  that 
owing  to  the  recent  break  in  the  M.  P.  E. 
L.  of  A.  and  the  forming  of  the  A.  E.  A. 
they  were  not  sufficiently  familiar  with 
the  objects  and  scope  of  these  associa- 
tions, and  they  preferred  that  the  League 
take  no  official  action  in  this  matter. 
Thirteen  Men  Join  A.  E.  A. 

"Mr.  Pettijohn  remained  over  one  day 
after  the  convention  and  although  the 
majority  of  the  visiting  exhibitors  had 
returned  to  their  homes  he  succeeded  in 
securing  thirteen  managers  who  joined 
the  American  Exhibitors'  Association, 
paying  their  dues  for  the  ensuing  year. 
This  shows  great  progress  along  organi- 
zation lines  for  some  of  the  very  men 
who  were  first  to  join  the  America*  Ex- 
hibitors' Association  were  the  ones  who 
were  the  hardest  to  get  in  the  Exhibit- 
ors' League  when  it  was  formed  two 
years  ago. 

"After  reading  the  story  of  the  St. 
John  convention  in  the  'Exhibitors'  Trade 
Review,'  issue  of  Sept.  22,  without  hesita- 
tion we  award  the  medal  to  Mr.  Stephen 
Bush,  the  editor  of  aforementioned  pub- 
lication. The  article  he  wrote  consisted 
of  two  hundred  and  sixty-eight  lines  of 
matter,  of  which  one  hundred  and  fifty- 


seven  lines  were  devoted  to  what  was 
said  and  done  by  those  present,  together 
with  all  the  official  business  of  tin1 
League,  while  the  remaining  one  hundred 
and  eleven  lines  was  used  by  Mr  Bush 
to  tell  the  readers  of  the  'Exhibitors' 
Trade  Review'  what  his  remarks  were  on 
that  occasion.  That  means  tha:  45  per 
cent  of  the  space  used  in  the  'Exhibitors' 
Trade  Review'  was  for  the  self-exploita- 
tion of  one  Stephen  Bush.  Mr.  Bush  is  a 
very  able  speaker,  as  he  should  be;  that 
is  his  business.  His  remarks  on  organ- 
ization were  good,  but  also  very,  very 
general  in  their  application.  The  same 
remarks  would  have  had  equal  weight  in 
Butte,  Mont,  or  Nashua,  N.  H.,  and  we 
do  not  doubt  but  what  the  exhibitors  in 
those  localities  have  listened  to  the  sirae 
remarks  from  Mr.  Bush.  But  as  Mr. 
Bush  will  probably  have  a  lot  of  expla- 
nations to  offer  if  he  continues  with  the 
'Exhibitors'  Trade  Review,'  he  is  prob- 
ably wise  to  stay  on  the  fence.  Again  we 
admire  your  modesty,  Mr.  Bush. 

"  'Steve  Brody'  took  a  chance,  why  not 
Steve  Bush? 

Paper  Slights  A.  E.  A. 

"The  'Exhibitors'  Trade  Review'  is 
supposed  to  be  published  of,  for  and  by 
the  motion  picture  exhibitor.  As  this 
text  appears  on  the  front  cover  page  ws 
will  have  to  take  their  word  for  that  But 
if  this  is  the  case  we  think  there  is  his- 
tory being  made  in  certain  branches  of 
this  industry  in  which  the  American  and 
Canadian  exhibitor  is  intensely  inter- 
ested, and  which  the  'Exhibitors'  Trade 
Review'  fails  to  mention.  We  have  not 
yet  seen  recorded  in  any  issue  >f  the 
'Exhibitors'  Trade  Review'  the  activity 
or  success  of  the  recently  formed  Amer- 
ican Exhibitors'  Association.  We  do  not 
hold  a  brief  for  the  American  Exhibitors' 
(Continued  on  pase  20,  col.  3) 


FILM  HOUSE  SEAT 
TAX  IS  SOUGHT 
IN  MONCTON,  N. 


New  Brunswick  Town  Council  1 
commends  Assessments  Accor 
ing  to  Capacity 


Moncton,  X.  B. — A  new  by-law 
been  recommended  by  the  munic 
council  here,  providing  for  a  tax  of 
cents  a  seat  per  month  on  theatres  ^ 
a  seating  capacity  of  more  than  1 
persons,  and  three  cents  a  seat  per  m< 
,  on  houses  with  seating  capacities  of 
than  1,000. 


PARAMOUNT  WILL 
PUBLISH  SERIAL 
STARTING  OCT.  9 


Monday,  October  29,  has  been  sell 
the  publication  date  for  Paramoi  to 
first  serial,  which  bears  the  title  ",  m 
Is  'Number  One'?"  Anna  Kath;  \C 
Green,  a  well  known  writer,  is  the  j-. 
thor  of  the  story.  The  serial,  whi<  i> 
in  fifteen  episodes,  stars  Kathleen  9 
ford. 


'MAID  OF  BELGIUM" 
NEXT  WORLD  FILM 
WITH  ALICE  BRA  Y 


Alice  Brady's  next  World-Pictui  m 
called  "A  Maid  of  Belgium,"  and  he 
first  scenes  are  laid  in  that  unh  py 
country  at  the  outbreak  of  the  war.  htj 
heroine  goes  mad  when  her  roof  is  iot 
from  over  her  head  and  her  relative  irsj 
killed.  An  American  tourist  and  his  ift( 
find  the  wandering  waif  and  sm  ?lel 
her  to  their  home  in  this  country,  \  ifM 
she  is  the  innocent  cause  of  an  estr  ?e-j 
ment  between  her  rescuers.  The  ili- 
tary  scenes  in  this  picture  play  are  ai4fi 
to  be  realistic. 


KING-BEE  ADDS  TO  OFFIC 

The  King-Bee  Films  Corp.  of  erf 
York  has  grown  so  rapidly  in  the  ast 
two  months  that  another  suite  of  eta 
has  been  added  to  the  large  sui 
the  Longacre  building. 


VIEWS  OF  THREE  SITUATIONS  IN  "THE  FRINGE  OF  SOCIETY' 


Ruth  Roland  and  Milton  Sill-,  Who  Have  the  Leading  Roles  in  this  Dramatic  Production,  Are  Supported  by  a  Big  Cast. 

\\  ith  Pretentious  Sets  and  Is  Staged  Realistically.    (George  Backer  Kilm  Corp.) 


The   Play  Is 


EXHIBITORS  HERALD 


19 


TWO  MEN  JAILED  ON  FILM  THEFT  Joseph  M.  schexck 

CHARGE  BY  MUTUAL  IN  N.  Y.  RAID       widens  interests 

  IN  film  industry 


5.  A.  Huffman,  Exchange  Owner,  and  Joseph  Quadrini, 
Exhibitor,  Accused  of  Filching  Chaplin  Print. 
Bound  Over  to  Grand  Jury 


After  Launching  Norma  Talmadge 
and  Arbuckle  he  Makes 
New  Affiliations 


New  York. — Sidney  A.  Huffman,  owner  of  a  film  exchange  at  729  Fifth  avenue, 
nd  Joseph  Quadrini,  an  exhibitor  owning  a  theatre  at  Smith  and  Hackett  streets,  , 
Jrooklyn,  were  arrested  after  a  police  raid  on  Huffman's  place  by  detectives  and 
ound  over  to  the  grand  jury  after  a  police  court  hearing  before  Judge  Corrigan 
lis  week. 

The  arrests  followed  investigations  by  secret  service  men  attached  to  the 
Mutual  Film  Corporation,  from  whose  offices  a  print  of  Charlie  Chaplin's  comedy, 
Easy  Street,"  disappeared.  Warrants  were  secured  for  the  man's  arrest.  He  was 
iken  to  the  theatre  owned  by  Quadrini  and  confronted  with  the  latter,  but  neither 
'ould  make  a  detailed  confession  and  both  were  held. 


Advance  Steps  Against  Pirates 

The  arrests  constitute  a  further  step 
i  the  campaign  being  conducted  by  the 
lutual  Film  Corporation  against  film 
irates  all  over  the  country.  In  the 
Durse  of  the  Mutual  secret  service  de- 
artment's  activities  many  arrests  have 
een  made  and  several  convictions  se- 
.ired  in  Chicago  and  elsewhere.  Infor- 
iation  now  in  the  hands  of  the  officials 
f  the  corporation   render  probable  a 

rge  number  of  arrests  in  various  parts 
f  the  country. 

"There  will  be  no  more  civil  prosecu- 
ons  of  film  thieves  by  the  Mutual  Film 
orporation."  said  Samuel  M.  Field,  gen- 
ial counsel,  in  announcing  the  deter- 
lination  of  the  Mutual  to  push  the  cases 


against  Huffman  and  Quadrini  to  the 
limit. 

Holds  More  Evidence 

"We  have  evidence  now  which  will 
permit  us  to  proceed  with  entire  con- 
fidence against  film  thieves  in  various 
parts  of  the  country  who  have  been 
masquerading  as  legitimate  dealers,  and, 
under  this  disguise,  robbing  wherever 
opportunity  presented.  All  prosecutions 
in  the  future  will  be  in  the  criminal 
courts  and  they  will  be  conducted  with 
the  utmost  rigor  of  the  law." 

The  investigation  which  has  been  in 
progress  for  many  months  has  covered 
the  principal  cities  of  the  United  States. 
It  is  understood  that  many  other  raids 
are  contemplated. 


LUSS  REVOLUTION  AND  BATTLE  LINES 

FILMS  NOW  OFFERED  TRADE  BY  OVERLAND  CO. 

fter  Successful  Showing  at  Rialto  Theater  in  N.  Y.  Official  Record 
Films  are  Re-Edited  to  Eight  Reels;  Production  Depicts 
Upheaval  in  Newest  Republic 


The  new  pictures  of  the  Russian  Revo- 
tion   and   behind   the    Russian  battle 
les,  recently  purchased  from  the  rep- 
sentative  of  the  Skobeleff  Committee, 
hich  brought  these  official  reel-records 
om  Russia,  by  the  New  Russia  Film 
Dmpany  and  distributed  by  the  Over- 
'nd  Film  Company,  are  now  ready  to 
:  shown  to  the  public. 
After  their  successful  presentation  at 
e  Rialto  Theater,  New  York,  Samuel 
rellberg.   president   of   Overland,  felt 
at  the  pictures  could  be  even  better 
ranged,  and  that  nothing  should  be  left 
idone  to  place  a  subject  of  this  magni- 
|de  before  American  audiences  in  the 
I  barest  possible  light.    Accordingly,  he 
ijgaged  one  of  the  most  experienced 
rn  editors  and  title-men  in  the  busi- 
llss,  and  placed  the  picture  entirely  in 
Ip  hands,  with  the  result  that  the  events 
lie  chronologically  laid  out  according 
I  the  best  authorities  and  the  struggle 
I  the  titanic   struggle  carefully  made 
(par.    From  twenty-four  thousand  feet 
I   film,    the    editor    has    selected  the 
lioicest  material  and  put  it  into  eight 
(els  of  one  thousand  feet  each,  and  has 
anaged  to  tell  the  story  of  the  great 
Isis  in  a  masterly  manner. 
David  V.   Picker,  manager  and  also 
"ector  of  the  Xew  Russia  Film  Com- 
ny,  is  an  enthusiastic  supporter  of  this 
w  arrangement  of  the  picture.    He  is 
e  of  the  foremost  exhibitors  in  the  in- 
stry,  being  the  owner  of  the  Picker 
ain  of  theaters,   and   a   keen  judge 


of  pictures.  He  has  great  faith  in  these 
new  pictures,  and  fe'els  that  a  great  sub- 
ject such  as  this  should  be  arranged  so 
as  to  best  suit  the  American  taste. 

The  pictures  are  being  run  this  week 
at  the  Slst  Street  Theater,  Xew  York,  in 
their  new  arrangement,  and  all  criticisms 
so  far  have  been  most  favorable.  The 
theater  has  put  aside  their  entire  pro- 
gram as  was  previously  done  at  the 
Rialto,  in  order  to  give  them  the  show- 
ing that  they  deserve. 


INDIANA  EXHIBITORS 
HEAR  PETTIJOHN; 
GOES  TO  CHICAGO 


Charles  C.  Pettijohn,  general  man- 
ager of  the  American  Exhibitors'  Asso- 
ciation left  Xew  York  Thursday  to  at- 
tend a  meeting  of  the  directors  of  the 
Indiana  local  of  the  American  Exhib- 
itors' Association.  Frank  J.  Rembusch, 
chairman  of  the  organization  committee 
of  the  A.  E.  A.  and  Mr.  Pettijohn  ad- 
dressed the  meeting  of  the  Indiana  di- 
rectors and  outlined  to  them  the  work 
already  accomplished  by  the  association. 

Following  the  meeting  of  the  Indiana 
directors,  which  was  held  in  Indianapo- 
lis on  Friday.  September  28,  Mr.  Petti- 
john left  for  Chicago  to  address  an- 
other gathering  of  exhibitors  interested 
in  the  American  Exhibitors'  Associa- 
tion. 


Joseph  M.  Schenck,  president  and 
treasurer  of  the  Norma  Talmadge  Film 
Corporation.  Xew  York,  has  made  rapid 
strides  in  the  film  world  since  his  first 
venture  into  the  field  more  than  a  3-ear 


ago. 
Mr. 


Schenck,    who,    as    manager  of 


JOSEPH  If.  SCHEXCK 

Norma  Talmadge  and  Roscoe  Arbuckle. 
successfully  launched  these  two  popular 
players'  own  producing  companies,  has 
acquired  larger  interests  and  new  affilia- 
tions, it  is  announced,  the  details  of 
which  will  be  made  known  soon,  and 
big  things  are  expected  from  him. 


CHICAGO  TO  HAVE 

TWO  NEW  HOUSES 


Alexander  Flower,  theatre  operator, 
has  acquired  the  northwest  corner  prop- 
erty at  35th  street  and  Forest  avenue. 
Chicago,  for  a  stated  consideration  of 
S40.000.  Mr.  Flower  is  having  plans  pre- 
pared for  an  1.800  seat  theatre  to  be 
erected  on  the  site  at  a  cost  of  $200,000. 

A  new  motion  picture  theatre  will  be 
erected  on  West  Madison  street,  near 
Western  avenue.  Chicago,  which  will 
have  a  seating  capacity  of  1.280.  The 
theatre  has  been  leased  to  Lubliner  & 
Trinz.  the  Chicago  theatre  owners,  for 
ten  vears  from  April  1,  1918.  at  an  an- 
nual" rental  of  £12,000. 


20 


EXHIBITORS  HERALD 


* 


MUSIC  TAX  SITUATION  IS  EXPLAINED 

FOR  EXHIBITORS  BENEFIT  BY  PETTIJOHN 


Tells  of  A.  E.  A.  Conferences  with  A.  S.  of  C.  A.  P.  in  Effort  to  Aid 
Theater  Men  in  Securing  Compositions  Controlled  by  Society 


"There  seems  to  be  considerable  doutjt  among  exhibitors  over  the  Music  Tax 
question,"  said  Charles  C.  Pettijohn,  general  manager  of  the  American  Exhibitors' 
Association,  in  reply  to  a  question  relative  to  the  situation  between  the  exhibitors  and 
the  American  Society  of  Composers,  Authors  and  Publishers. 

"The  facts  of  the  case  as  it  stands  today  are  more  or  less  befuddled  through 
misunderstanding  among  the  exhibitors  as  to  the  rights  of  the  publishers  to  demand 
a  tax,"  he  continued.  "The  Supreme  Court  of  the  United  States  has  rendered  a  de- 
cision in  favor  of  the  owners  of  copyright  music  enabling  them  to  charge  a  license 
fee  for  the  privilege  of  playing  their  music.  Under  the  law  they  are  in  the  right,  but 
it  is  possible  to  reach  an  amicable  arrangement  with  the  publishers,  I  believe,  whereby 
the  exhibitors  who  wish  to  play  their  music  will  not  suffer  any  great  hardship  through 
playing  their  music. 


"The  American  Exhibitors'  Associa- 
tion in  several  conferences  held  with 
gentlemen  representing  the  American 
Society  of  Composers,  Authors  and  Pub- 
lishers has  been  making  an  effort  to  con- 
vince these  gentlemen  that  their  schedule 
of  licenses  as  applying  to  motion  pic- 
ture houses  is  impractical  and  too  high 
in  price.  In  these  conferences  we  are 
trying  to  do  something  for  the  motion 
picture  exhibitor  zvho  wants  to  play  music 
controlled  by  this  society,  a  license  for 
which,  under  the  law,  must  be  procured. 

"The  motion  picture  exhibitor  zvho 
does  not  care  to  use  this  music  and  who 
could  conduct  his  program  without  play- 
ing music  coming  within  this  class  can 
avoid  the  license  by  not  using  this  music. 
The  various  trade  papers  have  been  and 
I  understand  will  continue  !o  furnish  in- 


formation as  to  the  companies  and  their 
music,  the  use  of  which  doe*  not  require 
this  license. 

"To  sum  the  whole  proposition  up  so 
there  will  be  no  further  misunderstand- 
ings, we  will  endeavor,  first,  to  obtain 
what  concessions  we  can  for  those  ex- 
hibitors who  desire  to  use  music  upon 
which  a  royalty  must  be  paid,  and  sec- 
ond, to  furnish  as  much  information  as 
possible  to  the  exhibitors  who  do  not 
care  to  use  this  music  letting  them 
know  just  what  music  can  be  played 
without  paying  a  license." 

In  a  statement  issued  last  week  from 
this  office  it  was  the  intention  of  the  A. 
E.  A.  to  let  exhibitors  know  just  what 
the  legal  situation  is  that  they  may  know 
just  what  concerns  them  when  they  are 
notified  by  the  society  to  procure  a 
license  or  to  cease  using  certain  music. 


A  SCENE  FROM  "THE  FALL  OF  THE  ROMANOFFS" 


OCHS  PAPER  IS  SCORED 

(Continued  from  page  18) 

Association,  or,  in  fact,  any  organization, 
but  we  do  claim  that  when  a  trade  publi- 
cation fails  to  make  note  or  publish  news 
of  what  is  at  the  present  time  interesting 
a  large  percentage  of  the  biggest  and  best 
exhibitors  in  the  United  States  and 
Canada,  then  they  are  failing  in  their 
service  to  the  exhibitor  and  to  the  in- 
dustry as  a  whole. 

"The  "Exhibitors'  Trade  Review'  runs 
a  calendar  of  coming  events.  As  a  sub- 
scriber of  the  'Exhibitors'  Trade  Re- 
view' I  request  the  publishers  to  an- 
nounce the  time  and  place  of  meeting 
of  the  officers  of  the  American  Exhibit- 
ors' Association,  also  to  carry  the  news 
and  actions  of  this  new  body  in  order 
that  I  as  well  as  others  may  have  the 
full  knowledge  of  the  workings  of  both 
associations. 

"If  future  issues  of  the  'Trade  Reviev 
do  not  carry  news  of  the  A.  E.  A.  ther 
we  will  all  know  that  the  'Trade  Re- 
view' is  run  not  in  the  interest  of  the 
exhibitor,  but  for  politics. 

Didn't  Mention  Pettijohn 

"In  the  article  on  the  convention 
last  week's  issue  of  the  'Exhibitors 
Trade  Review'  no  mention  was  made  o 
the  fact  that  Mr.  C.  C.  Pettijohn,  genera 
manager  of  the  A.  E.  A.,  was  present 
or  of  his  reception  and  talks  at  both  th" 
business  and  social  sessions  of  the  con 
vention.  If  this  does  not  show  withou 
doubt  that  the  'Exhibitors'  Trade  Re 
view'  is  dominated  and  controlled  by  Le 
Ochs,  then  yours  truly  is  a  mighty  poo 
little  guesser.  If  the  'Exhibitors'  Trad 
Review'  will  come  out  in  the  open,  pla. 
fair  and  try  to  live  up  to  its  slogan,  '0 
for,  and  by  the  Exhibitor,'  it  will  the 
deserve  the  respect  and  consideration  c 
every  exhibitor  on  this  continent,  bu 
its  present  attitude  on  some  question 
make  it  funnier  than  'Life,'  or  'Judge.' 


VIRGINIA  PEARSON  SOON 

STARTS  NEW  FOX  FILI 


Virginia  Pearson,  the  William  Fo 
star,  who  has  been  enjoying  a  brief  v; 
cation  away  from  the  camera,  will  bi 
gin  in  a  few  days  on  a  new  productio 


A  TENSE  MOMENT  IN  THE   DRAMATIC  STORY  OF  RUSSIA'S  FIGHT  FOR  DEMOCRACY 

(Herbert  Brenon) 


BLUE  91 PD  DA/ 

IN     YOUR.  HOU/'E 


EXHIBITORS  HERALD 


•STRUGGLE  EVERLASTING"  WITH  FLORENCE  REED 
BEING  MADE  BY  RAPF  FOR  STATE  RIGHTS 


-Vill  be  Star's  Second  Vehicle  in  Silent  Drama  Under  Noted  Producer; 
Story  Adapted  from  Stage  Play  by  Edwin  Milton  Royle 


.  Harry  Rapt,  who  has  now  entrenched 
limself  in  the  front  line  of  motion  pic- 
ture producers.  announces  Florence 
ieed  in  the  second  starring  screen  ve- 

icle  in  which  she  has  appeared  under 

is  management  and  direction.    The  title 

f  the  new  film  is  ""The  Struggle  Ever- 
jsting."  adapted  from  a  stage  success  of 
he  same  name  written  by  Edwin  Milton 
ioyle.  the  noted  playwright,  who  has 
.ritten    many    stage    successes.  "The 

truggle  Everlasting"  is  being  adapted 
[o  the   screen  by   Bennett   Musson,  a 

ell  known  script  writer. 
J  Miss  Reed's  association  with  the  new 
lapf  project  will  in  no  wise  interfere 

ith   her   playing   in   the  forthcoming 

Chu  Chin  Chow"  stage  play  at  Xew 
.'ork's    Manhattan    Opera    House,  in 

hich  she  will  play  a  leading  part. 
Miss  Reed  is  "living"  at  the  Biograph 
,tudio.  in  the  Bronx,  where  "The  Strug- 
Sle  Everlasting"  is  undergoing  comple- 

on  for  publication  on  the  state  right 

lan  November  1. 

,  Miss  Reed  and  her  company  have  just 
^turned  from  two  weeks  of  outdoor 
rting  in  Seal  Harbor,  Me.  James  Kirk- 
ood  is  the  director  and  the  cast  of 
layers  includes  Milton  Sills.  Irving 
ummings.  E.  J.  Radcliff.  Edwin  Hovt. 
lbert  Hall.  Wellington  Plater,  and 
thers  of  like  repute.  The  role  provided 
>r  Miss  Reed  is  strongly  emotional  in 
ature  and  runs  the  gamut  of  her  ample 
ramatic  powers.    The  part  she  plays  is 


that  of  "Body."  which  is  allegorical,  the 
play  dealing  with  the  control  of  mind 
over  body. 

"Today."  served  as  Florence  Reed's 
first  vehicle  under  Mr.  Rapf's  manage- 
ment. He  also  produced  "The  \fad 
Lover"  with  Robert  Warwick,  and  "One 
Hour."  which  served  for  Zena  Keefe  and 
Alan  Hale. 

The  production  of  "The  Struggle 
Everlasting"  will  be  given  sumptuous 
mounting.  To  preserve  the  fine  insight 
into  the  subtleties  that  he  gave  to  the 
stage  production  of  "The  Struggle  Ever- 
lasting," Edwin  Milton  Royle  is  in  con- 
stant attendance  at  the  studio. 


AMERICAN  FILM  CO. 
PROJECTOSCOPE  IS 
ON  SALE  TO  TRADE 


Excellent"  business  is  reported  on  the 
American  Projectoscope.  which  is  con- 
trolled by  the  American  Film  Company. 
Chicago  offices.  It  now  is  on  sale  to  the 
trade.  The  first  of  the  new  model  came 
out  of  the  Chicago  factory  this  week, 
and  Earl  Thompson,  of  the  Educational 
Equipment  Company.  Xew  York,  who 
had  ordered  six  machines  for  delivery  as 
soon  as  they  could  be  turned  secured  it. 
He  was  so  well  satisfied,  it  is  said,  that 
he  doubled  his  order  to  twelve  machines 
instead  of  six. 


"THE  FIBBERS,"  WITH 
WASHBURN.  TO  BE 

ISSUED  ON  OCT.  15 


Bryant  Washburn's  new  comedy- 
drama,  "The  Fibbers."  will  be  published 
by  Essanay  October  15  on  the  Perfection 
Pictures  program.  Trade  showings  of 
the  five-reel  picture  are  now  in  progress 
at  George  Kleine's  branch  offices. 

"The  Fibbers"  is  announced  as  another 
typical  Washburn  production,  presenting 
the  star  in  the  same  humorous  type  of 
characterization  which  made  the  Skinner 
pictures  successful.  Virginia  Valli  plays 
the  feminine  lead  in  "The  Fibbers."  The 
picture  has  a  screen  time  of  sixty-four 
minutes. 


FIRST  FEATURE 

OF  OGDEN  CO.  IS 
TITLED  "THE  BLOT" 


Ogden.  Utah. — "The  Blot,"  the  first 
film  production  of  the  Ogden  Feature 
Film  Company,  recently  organized  here, 
was  given  a  private  showing  at  the 
Alhambra  theatre. 

All  of  the  scenes  were  photographed 
in  Ogden  canyon  and  the  company  claims 
a  record  for  the  production  on  account 
of  having  completed  tne  live  reels  in 
three  weeks. 


•  CANDY  KID"  IS  NEXT 

BILLY  WEST  FEATURE 
• 

The  next  King-Bee  Films  Corp.  com- 
edy for  publication  following  "The  Chief 
Cook."  issued  Oct.  1.  will  be  Billy  West 
in  "The  Candy  Kid."  In  this  picture 
President  Burstein  has  his  daughter 
Naomi  playing  an  important  part. 


L.  LESSER  GOES 
WEST  TO  REST  ON 
DOCTOR'S  ORDERS 


FLORENCE  REED  AND   TAMES  KIRKWOOD  EXCHANGING  VIEWS 
CONCERNING  NEW  RAPF  FILM 


In  pursuance  with  instructions  from 
s  physician  to  attend  to  no  business 
hatsoever  for  at  least  the  next  month. 
dI  L.  Lesser  has  returned  to  his  home 
San  Francisco,  having  sufficiently  re- 
vered from  his  recent  attack  of  ty- 
loid  fever  to  take  a  trip  to  the  coast. 
Since  its  introduction,  Mr.  Lesser's 
:t  project,  the  national  state  rights  or- 
inization,  has  made  rapid  progress, 
pncrete  announcements  pertaining  to  it 
ill  be  made  to  the  trade,  and  its  busi- 
css^  resumed,  upon  Mr.  Lesser's  return 
!  New  York  early  in  November. 


0L0RADO  M.  P.  CO. 
WILL  MAKE  FILMS 

NEAR  PIKE'S  PEAK 

iColorado  Springs,  Col. — Jean  L.  De- 
izon,  of  Chicago,  announces  the  forma- 
i>n  of  the  Colorado  Motion  Picture 
pmpany  whose  headquarters  will  be 
;re.  The  new  company  expects  to  make 
taumber  of  films  in  the  Pike's  Peak  re- 
pn,  including  pictures  of  Denver  at- 
kctions. 

JWork  will  be  started  about  October  20 
}  a  two-reel  comedy-drama,  the  various 
fles  of  which  will  be  enacted  by  Denver 
lent  to  be  chosen  bv  Mr.  DeFezon. 


MISS  REED  H\S  STAR  ROLE  IX  EDWIN"  MILTOX  ROYLE'S  "THE  STRUGGLE  EVERLAST- 
ING "  WHICH  HAS  BEEX  ADAPTED  TO  THE  SCREEN  AFTER  A  BIG  STAGE  SUCCESS. 

(Harrv  Rapf) 


22 


EXHIBITORS  HERALD 


♦ 


SCENES  IN  THE  WAKE  OF  "THE  HONEYMOONERS" 


ALAN  DWAN  WILL 

DIRECT  FAIRBANKS 


Left — Honolulu  Police  Force  on  Inspection  for  Director  Wm.  Aldrich.     Right — Making  Use  of  Native 
Hawaiians  for  a   Scene  for  "The   Honeymooners."     Center — Peggy   Aldrich   Taking  a 
Picture  from  the  Punch  Bowl.     (Peter  Pan  Film  Corp.) 


Douglas  Fairbanks  has  engaged  Allan 
Dwan  to  alternate  with  John  Emerson 
in   staging   his   Artcraft  productions, 

The  name  of  Alan  Dwan  is  well  known 
in  the  film  industry.    His  Famous  Play- 
ers pictures  followed  by  successful  Fair- 
banks films,  "Manhattan  Madness,"  "The 
Good  Bad-Man,"  and  several  other  of 
Douglas'  well  known  plays,  placed  Dwai 
among  the  most  noted  directors,  whici 
was  probably  the  reason  Triangle  pu 
him  in  charge  of  their  Eastern  produc 
tions.    Dwan  has  tendered  his  resigna 
tion  to  take  immediate  effect  and  is  d 
in  California  October  15,  to  start  on 
new  Fairbanks  vehicle. 

Both  Dwan  and  Emerson  now  havi 
sole  charge  of  the  Fairbanks-Artcraft 
productions,  although  each  will  work  in 
dependently  on  their  respective  films 


P.  A.  BLOCH  MADE 

N.  Y.  BRANCH  HEAD 

OF  GENERAL  FILM 


During  the  last  week  several  impor- 
tant advances  in  the  personnel  and 
scope  of  the  sales  organization  were 
■  made  by  General  Film  Company.  The 
most  conspicuous  shift  was  the  trans- 
fer of  P.  A.  Bloch  from  the  Philadelphia 
managership  to  the  New  York  exchange, 
to  succeed  H.  H.  Buxbaum,  who  has  re- 
signed. 

To  succeed  Mr.  Bloch  at  Philadelphia, 
Frank  E.  Samuels  has  been  appointed, 
taking  charge  at  once. 

A  General  Film  branch  office  has  now 
been  opened  at  Portland,  Ore.,  with  W. 
E.  Matthews  in  charge,  transferred  from 
the  sales  force  of  the  San  Francisco 
office.  Beginning  October  15,  General 
Film  will  have  an  office  at  New  Haven. 
Conn.  J.  M.  Cummings  has  assumed 
the  management  of  the  Cleveland  office. 


KERRIGAN  STARTS 
WORK  AGAIN  AT 

PARALTA  STUDIOS 


J.  Warren  Kerrigan  has  recovered 
from  the  broken  leg  he  suffered  several 
weeks  ago  at  Santa  Barbara  and  is  back 
at  the  Paralta  studios  at  Hollywood 
at  work  on  a  feature  to  be  incorporated 
into  his  second  Paralta  play,  "Turn  of  a 
Card,"  which  was  substantially  finished 
at  the  time  he  was  injured. 


JEWEL  BUYS  TWO 

NEW  FILM  PLAYS 


Jewel  Production  officials  announce 
the  purchase  of  two  new  features.  The 
first  is  "The  Boss  of  Powderville,"  by 
Thomas  Addison;  the  second,  the  Lois 
Weber  production,  "The  Price  of  a 
Good  Time/'  from  "The  Whim"  by 
Marion  Orth,  which  appeared  in  Breezy 
Stories.  Up  to  the  present  date  Jewel 
officials  have  bought  beside  these  fea- 
tures "Come  Through,"  "Sirens  of  the 
Sea,"  "Pay  Me."  "The  Man  Without  a 
Country"  and  "The  Co-respondent." 


WALTHALL  WILL  BE  A  BEAU  BRUMMEL 

IN  "ROBE  OF  HONOR"  FILM  FOR  PARALTA 


Reproduction  of  One  of  Great  Chambers  of  N.  Y.  Supreme  Court  Will 
Be  Used  in  Drama  Adapted  from  Dorrance  Novel, 
Which  is  a  Story  of  a  Judge 


For  the  first  time  in  his  long  career 
as  a  screen  star  Henry  B.  Walthall  will 
have  an  opportunity  to  wear  a  great 
variety  of  clothes  in  his  forthcoming 
production  which  will  be  a  visualization 
of  "His  Robe  of  Honor,"  taken  from 
the  book  by  E.  S.  and  J.  F.  Dorrance 
and  produced  by  the  Henry  B.  Walthall 
Pictures  Corporation,  under  the  ex- 
ecutive direction  of  Paralta  Plays,  Inc. 

In  this  story  Mr.  Walthall  will  be 
seen  as  an  unscrupulous  yet  wealthy  law- 
yer, who  later  becomes  an  upright  judge. 
Throughout  the  entire  production  he  ap- 
pears as  a  man  of  fashion. 

After  the  consummation  of  the  agree- 
ment between  Mr.  Walthali  and  Cnrl 
Anderson,  president  of  Paralta  Plays, 
Inc.,  which  placed  Mr.  Walthall  in  the 


position  of  an  independent  star-manage 
he  spent  several  days  in  New  Yorl 
visiting  the  most  fashionable  tailorin; 
establishments  to  secure  the  very  latest 
most  up-to-date  wearing  apparel  pos 
sible. 

Among  the  big  settings  that  will  b 
required  for  the  filming  of  "His  Robe  o 
Honor"  will  be  an  exact  reproductioi 
of  one  of  the  great  chambers  of  tlr 
New  York  Supreme  Court.  To  get  thi 
setting  correct  in  every  detail  it  wa 
necessary  to  secure  the  services  of  a 
artist  who  made  a  sketch  of  the  origins 
room,  which  was  sent  to  the  studio  i 
California,  where  the  reproduction  wi 
be  built.  So  massive  is  the  setting  thz 
when  completed  it  will  occupy  the  entir 
floor  space  of  one  of  the  largest  stage 
in  the  studio. 


"AMERICA'S  MISSION"  TO  BE  FIRST  FILM 

MADE  BY  CABANNE  AT  HEAD  OF  NEW  CC 


Noted  Director  Made  Vice-President  and  Production  Chief  of  Zenit 
Film  Corporation ;  Will  Produce  Six  Big  Features  Yearly 


The  formation  of  the  Zenith  Film  Cor- 
poration, under  the  laws  of  the  state  of 
Delaware,  brings  another  feature  film 
producing  concern  into  the  field. 

The  personnel  of  the  new  company  is 
as  follows:  J.  Sanford  Harger,  president; 
William  Christy  Cabanne,  vice-president 
and  director  in  chief  of  productions;  W. 
John  Baird,  treasurer,  and  Robert  J. 
Huntington,  secretary. 

Executive  offices  have  been  opened  in 
New  York  city  and  it  is  the  intention  of 
Mr.  Cabanne  to  produce  six  five-  to 
eight-reel  features  a  year. 

"America's  Mission"  is  to  be  the  title 
of  the  first  production,  which  will  be 
published  about  November  1.  The  title 
was  suggested  by  Samuel  Gompers,  presi- 
dent   of    the    American    Federation  of 


Labor,  and  the   story  was  written  t| 
William  Atherton  Dupuy,    a  Washing 
ton  official  who  holds  a  high  position 
the  service  of  the  government. 

The  film  company  will  have  the  o! 
operation    of    certain    officials    of  til 
United  States  government  in  the  pr 
duction  of  the  picture   for  the  reas 
that  it  will  be  of  a  propaganda  natu 
and  of  great  importance  to  the  Unit<i 
States  in  the  present  war  crisis. 


CORRECTION 

In  last  week's  issue  of  the  "Herald 
in  a  news  story  concerning  Mabel  Ju 
enne  Scott,  Rex  Beach  was  credited  wi 
the  motion  picture,  "The  Barrier."  Tl 
production,  which  has  been  one  of  i 
notable  successes  of  the  year,  was  pr 
duced  and  directed  by  Edgar  Lewis. 


EXHIBITORS  HERALD 


:>.3 


ERNEST  SHIPMAN  WILL  HANDLE  PRODUCT 

OF  INDEPENDENT  PRODUCERS  ON  OPEN  MART 


Establishes  Own  Business  in  N.  Y.  for  Selling  to  State  Rights  Buyers, 
Circuits  and  Programs ;  Will  Export  Through 
Chester  Beecroft 


Ernest  Shipman  announces  to  the 
rade  that  he  has  started  in  business  for 
limself  as  New  York  representative  for 
he  independent  producers  and  will 
landle  their  product  in  the  open  mar- 
ket, selling  to  state  rights  buyers,  cir- 
uits  and  programs,  in  America,  and  will 
xport  through  the  well  organized  offices 
M  Chester  Beecroft.  for  the  foreign 
eld. 

Shipman's  business  is  matrimonial. 
it  marries  the  producer  and  the  buyer 
o  one  another.  They  meet  under  the 
lost  favorable  business  circumstances, 
alk  a  bit,  flirt  a  bit,  and  then  sign  a 
ontract  of  mutual  understanding. 

Quick  film  marriages  of  this  nature 
re  the  direct  result  of  pre-education 
Ipon  Shipman's  part.  He  takes  the 
ride  by  the  hand,  talks'  to  her  like  a 


father,  and  removes  all  ideas  of  inflated 
values.  The  groom,  more  experienced 
by  much  buying  of  brides  in  the  open 
market,  is  warned  not  to  be  too  exact- 
ing. Soon  a  satisfactory  match  is  made 
and  thousands  of  film  theater  patrons 
enjoy  the  results. 

If  a  bride  should  not  be  quite  ready  to 
make  her  debut,  Shipman  places  a  com- 
plete laboratory  at  her  disposal,  where 
she  can  re-dress,  and  powder  up  a  bit, 
take  in  and  re-title,  until  ready  for  the 
inspection  of  the  groom  and  his  friends, 
and  arrangements  are  concluded  with  the 
most  active  mediums  of  publicity,  where- 
by the  wedding  will  promptly  be  made 
known  to  the  film  fans  in  all  parts  of 
the  world. 

As  Shipman  says:  "I  have  started 
something." 


;50,000  GLASS  STUDIO  BEING  BUILT 

AT  LASKY  PLANT  ON  PACIFIC  COAST 


BESSIE  BARRISCALE 
STARTS  NEW  FILM 
"WITHIN  THE  CUP' 


Bessie  Barriscale  has  finished  work  on 
"Madam  Who,"  Harold  MacGrath's 
military  secret  service  romance,  and  has 
started  production  of  her  third  Paralta 
picture,  "'Within  the  Cup,"  under  the  di- 
rection of  Raymond  B.  West. 

The  story  of  this  play  was  written  by 
Monte  M.  Katterjohn  and  relates  the 
career  of  a  daring  young  literary  wo- 
man. The  atmosphere  is  strictly  Bohe- 
mian. The  opening  scenes  are  laid  in  the 
Latin  quarter  in  Paris  and  then  shift  to 
old  Greenwich  village.  New  York.  A 
big  feature  of  this  picture  will  be  a  stu- 
dents' ball,  typical  of  the  "Bal  Bullier" 
of  Paris. 

Mr.  West  spent  a  month  in  the  refer- 
ence department  of  the  Los  Angeles  pub- 
lic library  looking  up  authorities  for  this 
picture,  especially  relating  to  the  student 
life  in  Paris. 

Miss  Barriscale  will  be  seen  in  a  very 
unique  and  artistic  costume  in  the  ball 
room  scene.  She  will  dress  her  part  in 
this  incident  exactly  as  such  a  complex 
woman  as  she  will  portray  would  be 
likely  to  dress  under  the  circumstances. 


Simultaneously  with  the  arrival  in 
California  of  Jesse  L.  Lasky,  vice-presi- 
ent  of  the  Famous  Players-Lasky  Cor- 
oration,  it  was  announced  that  the 
''aragon  studio  and  laboratories  in  Fort 
*ee,  X.  J.,  which  have  been  operated 
nder  lease  by  the  concern  for  a  num- 
,'er  of  months,  have  been  purchased  out- 
ight. 

In  addition  to  this,  a  $50,000  glass  en- 
'losed  studio  is  to  be  erected  on  the 
•^asky  property  in  Hollywood.  These 
wo  important  additions  to  the  already 
arge  equipment  of  the  company  will 
ready  facilitate  production  during  the 
oming  winter. 

'  Mr.  Lasky  announces  that  he  is  plan- 
ing to  carry  on  the  greater  propo-tion 
•f  the  producing  activities  on  the  west 


coast  and  that  there  is  great  probability 
that  one  or  two  of  the  stars  now  en- 
gaged in  the  Eastern  studios  will  be 
transferred  to  California  within  the  next 
month  or  so. 


"FIRING  FATHER"  IS 
THE  SECOND  STRAND 
THROUGH  MUTUAL 


M.  M.  STEARNS,  MAGAZINE 
WRITER,  IS  ENGAGED  BY 

AMERICAN  AS  EDITOR 

Myron  M.  Stearns,  for  many  years 
special  contributor  to  Century,  Forum, 
and  other  prominent  magazines,  under 
the  pen  name  of  John  Amid,  has  been 
engaged  by  the  American  Film  Com- 
pany as  assistant  editor  of  the  scenario 
department,  under  Clifford  Howard,  ed- 
itor. 


"'Firing  Father,"  a  one-reel  comedy,  is 
the  second  of  the  new  series  of  Strand- 
Mutual  comedies  starring  Billie  Rhodes. 
It  is  scheduled  for  publication  Oct.  9. 

"Firing  Father"  deals  with  the  trials 
and  tribulations  of  a  pair  of  lovers,  who 
eventually  outwit  the  girl's  father  by 
means  of  a  fake  conflagration. 

The  new  Mutual-Strand  series  opened 
Oct.  2  with  "Some  Nurse,"  the  first  of 
a  series  of  forty-four  one-reel  comedies. 
Billie  Rhodes  is  the  star  in  the  series, 
supported  in  most  of  the  series  by  Jay 
Belasco. 


TWO  SCENES  FROM  "THE  CANDY  KID"  AND  POSE  OF  BILLY  WEST 


ILLY  WEST  IS  SEEV  AT  HIS  BEST  IX  THIS  LATEST  COMEDY  WHICH  IS  SAID  TO  BE  THE  FUNNIEST  OF  THE  SERIES 

DUCED.     (King  Bee  Film  Corp.) 


>0  FAR  PRO- 


24 


EXHIBITORS  HERALD 


BRENON'S  FIRST  INDEPENDENT  FILM 

WILL  BE  "KISMET"  WITH  OTIS  SKINNER 


'The  Woman  Thou  Gavest  Me"  From  Pen  of  Hall  Caine  Also  Secured 
for  Production;  Will  Make  Films  to  Suit 
Exhibitor,  He  Says 


Three  weeks  ago  Herbert  Brenon  pur- 
chased from  Lewis  J.  Selznick,  Mr.  Selz- 
nick's  entire  interest  in  the  Herbert 
Brenon  Film  Corporation,  half  of  which 
was  controlled  by  Mr.  Brenon,  the  other 
half  by  Mr.  Selznick.  Mr.  Brenon  has 
taken  over  the  entire  stock,  and  has 
commenced  making  pictures  in  his 
studios  at  Hudson  Heights,  X.  J. 

Mr.  Brenon  announces  that  he  plans 
to  make  pictures  with  no  other  end  in 
view  than  the  wants  and  needs  of  the 
exhibitor,  whom  Mr.  Brenon  feels  is  the 
vital  factor  in  the  motion  picture  indus- 
try; and  in  pursuance  of  this  policy,  and 
firmly  believing  that,  on  the  merits  of 
a  photodrama  rests  its  true  worth,  he 
has  purchased  the  rights  of  two  of  the 
biggest  subjects  on  the  market,  "'Kis- 
met" with  Otis  Skinner,  and  "The  Wo- 
man Thou  Gavest  Me,"  the  novel  by  Hall 
Caine. 

Starts  With  Big  Material 

With  these  two  pictures,  together 
with  "Empty  Pockets,"  the  novel  by- 
Rupert  Hughes,  now  in  the  course  of 
production,  Mr.  Brenon  begins  his  career 
as  an  independent  producer. 

Mr.  Brenon's  statement  upon  entering 
the  field  for  himself  is  as  follows: 

"Less  than  three  weeks  ago  I  bought 
out  Mr.  Selznick's  interest  in  my  cor- 
poration, as  I  wished  to  have  an  abso- 
lutely free  hand  in  the  making  of  my 
pictures;  and  believing  that  if  anyone 
should  have  a  half  interest  in  these  pic- 
tures, it  should  be  the  exhibitor.  The 
industry  is  forging  ahead  rapidly,  and  I 
am  determined  to  keep  pace  with  it. 

"I  realize  more  fully  today  than  ever 
before,  and  I  think  ever}'  manufacturer 
should  realize  it  now  if  he  hasn't  before, 
that  unless  the  exhibitor  gets  a  square 
deal  the  entire  motion  picture  industry 
must  collapse.  Huge  intermediate  profits 
must  cease. 

Exhibitor  Biggest  Factor 

"In  making  pictures  it  will  always  be 
my  policy  to  keep  in  close  touch  with 


the  man  who  shows  the  picture  to  the 
public,  the  exhibitor.  It  is  his  pulse 
whose  beats  indicate  the  condition  of 
the  body  of  the  motion  picture  public 
as  a  whole.  You  can't  fool  the  exhibitor 
with  flamboyant  advertising.  He  is  go- 
ing to  look  at  his  box  omce  statement 
and  nothing  else.  W  ords  don't  prove 
anything,  but  facts  speak  for  themselves. 

"As  for  the  pictures  themselves,  I 
can't  tell  you  how  firmly  I  believe  in 
the  story  first,  last  and  all  the  time,  and 
it  shall  be  my  policy  to  consider  first, 
last  and  all  the  time,  the  story,  irrespec- 
tive of  any  star.  In  pursuance  of  this 
policy,  I  have  commenced  immediately 
to  get  control  of  subjects  which  I  feel 
are  at  once  dramatic  and  possess  big 
drawing  power  for  the  box  office. 

Gets  Skinner's  Signature 

"On  Thursday,  September  20,  a  repre- 
sentative of  mine  was  on  the  'Twentieth- 
Century  Limited'  for  Chicago  and  with- 
in twenty-four  hours  had  obtained  Otis 
Skinner's  signature  to  appear  on  the 
screen  in  his  great  dramatic  success, 
'Kismet.'  On  Friday,  September  21, 
another  representative  was  on  his  way 
to  Ithaca,  where  he  obtained  the  motion 
picture  rights  of  'The  Woman  Thou 
Gavest  Me.'  from  Hall  Caine's  Ameri- 
can agent,  Derwent  Hall  Caine.  It  is  to 
subjects  of  this  kind  that  I  intend  to  de- 
vote all  my  energies. 

"I  am  very  much  opposed  to  the  star 
system  as  a  whole,  but  provided  the 
storj-  can  stand  on  its  own  merits,  and 
the  artist  is  one  who  unquestionably  is 
a  drawing  power,  I  waive  my  policy  for 
the  time  being. 

"To  my  mind.  Mr.  Otis  Skinner  stands 
absolutely  alone  as  America's  greatest 
dramatic  actor.  'Kismet,'  by  Edward 
Knoblock,  to  me  is  the  greatest  romantic 
melodrama  of  the  last  two  decades.  Otis 
Skinner,  like  all  great  artists,  served  his 
apprenticeship  by  traveling  over  the  en- 
tire United  States  year  after  year.  His 
name   is  a>  dramatic   bvword  in  everv 


community  which  possesses  a  theater. 
He  stands  for  all  that  is  highest  in  dra 
matic  art,  and  I  consider  it  an  honor  an 
a  privilege  to  have  secured  his  name  to 
a  contract  which  guarantees  his  appear- 
ance on  the  screen. 

Star  a  Drawing  Power 

"Mr.  Skinner  has  appeared  in  many 
plays,  but  no  exhibitor  will  question  the 
drawing  power  of  'Kismet,'  and,  realiz- 
ing that  this  combination  of  Otis  Skinner 
and  'Kismet'  has  already  met  with  great 
success,  will  look  forward  anxiously  to 
the  day  that  he  announces  it  in  electric 
lights,  or  in  the  more  modest  communi- 
ties in  canvas  over  his  theater  entrance. 

"As  a  further  proof  ot  my  determina- 
tion to  give  the  exhibitors  photodramas 
which  mean  financial  profits  to  him,  I 
was  fortunate  enough  to  secure  Hall 
Caine's  greatest  novel,  'The  Woman 
Thou  Gavest  Me.'  As  I  hardly  believe 
there  is  one  exhibitor  in  a  hundred  who 
hasn't  read  this  story,  I  think  the  bare 
announcement  that  it  is  to  be  done  is 
sufficient.  I  shall  commence  work  on  Mr. 
Caine's  story  in  November." 


DIRECTOR  FRAZEE 
WILL  MAKE  NEW 
UNIVERSAL  FARCES 


The  latest  addition  to  the  directing 
force  at  Universal  City  is  Edwin  Frazee, 
well  known  producer  of  comedies  who 
will  direct  two-reel  subjects. 

Frazee  is  the  director  of  a  number  of 
successful  Keystone  comedies,  includ- 
ing "Crooked  to  the  End,"  "The  Village 
Vampire,"  "An  Oily  Scoundrel,"  "Bath- 
tub Perils,"  "Love  Will  Conquer,"  and 
"A  Favorite  Fool,"  in  which  Eddie  Fo> 
and  Seven  Little  Foys  were  starred. 

He  also  produced  "Social  Pirates"  anc" 
other  comedies  for  the  Fox  Company. 

A  new  company  of  players  has  beer 
organized  by  Production  Manager  Mc 
Rae  for  Director  Frazee.  The  principa 
comedian  is  Stanley  Laurel,  who  recentl} 
was  one  of  the  featured  players  at  th( 
New  York  Hippodrome.  Rena  Rogers 
who  has  been  appearing  in  Vogue  com 
edies,  wil  play  the  leading  feminine  role 
and  Neal  Burns,  who  is  well  knowi 
through  his  work  in  Christie  comedies 
will  be  the  juvenile  man. 


THREE   SCENES    FROM   THE   AMERICAN    STAR   PRODUCTION,   "HER    COUNTRY'S  CALL" 


\N  AIM'KAI.IXG  STORY  FEATURING  THE  WINSOME  MARY  MILKS  M INTER  (American-Mutual) 


EXHIBITORS  HERALD 


25 


;\Y  THEATER  CO. 
MERGES  INTERESTS 
OF  A.  HAMBURGER 


"THE  PUBLIC  DEFENDER"  FIRST  OF  SPECIAL 

RAVER  SERIES,  NOW  IS  COMPLETED 


hain  of  Film  Houses  Absorbed  as 
Chicago  Business  Men 
Enter  Field 


Play  Is  Appeal  for  Equal  Rights  Before  the  Law;  Frank  Keenan,  Alma 
Hanlon  and  Robert  Edeson  Have  Stellar  Roles 
in  Production 


With  the  organization  of  the  Conti- 
sntal  Theaters,  with  headquarters  in 
le  Mailers  building,  at  Wabash  avenue 
id  Adams  street,  Chicago,  another  cir- 
lit  of  theaters  in  Chicago  changes 
inds.  The  new  company  has  taken  the 
Ikes  formerly  occupied  by  the  Alfred 
amburger  Theatrical  Enterprises,  and 
ir.  Hamburger  will  be  the  director- 
:neral  of  the  corporation. 
Back  of  the  new  concern  is  said  to  be 
iveral  Eastern  capitalists,  as  well  as  in- 
jential  Chicago  business  men  who  are 
st  entering  the  motion  picture  theater 
isiness  in  the  central  states  on  a  large 
:ale. 

Announcement  will  be  made  soon  of 
le  acquisition  of  at  least  one  large 
oop"  theater,  now  completed,  and  an- 
:her  that  is  to  be  built. 
The  new  concern,  through  Mr.  Ham- 
jrger,  has  secured  all  first  run  pictures 
:  the  Artcraft  and  Paramount  combina- 
on,  for  its  circuit  of  theaters. 


"The  Public  Defender,"  the  first  of  a 
series  of  big  special  screen  productions 
'treating  of  problems  close  to  the 
minds  of  the  masses,  announced  for 
presentation  by  Harry  Raver,  has  been 
completed  and  now  is  ready  for  the 
market. 

Aside  from  the  fact  that  "The  Public 
Defender"  is  built  on  a  basic  idea  of 
equal  rights  before  the  law.  and  that  its 
cast  contains  the  names  of  three  great 
stars,  in  the  persons  of  Frank  Keenan. 
Alma  Hanlon  and  Robert  Edeson,  it 
presents  a  story  of  strong  entertainment 
values,  it  is  said. 

"The  Public  Defender"  is  a  drama  of 
keen  conflict  between  the  opposing  forces 
of  right  and  wrong — founded  on  the 
book  of  the  same  name  by  Mayer  C. 
Goldman. 

That  the  theory  advanced  so  eloquent- 
ly in  "The  Public  Defender."  which  de- 
clares that  every  municipality  possessing 
a  public  prosecutor  should  elect  or  ap- 


point a  corresponding  public  official 
whose  mental  equipment  and  legal  at- 
tainments equal  the  qualifications  of  the 
former,  is  sound  and  of  practical  value, 
is  acknowledged  in  the  success  of  the 
nineteen  "Public  Defenders"  established 
recently  in  various  cities  of  the  United 
States. 

The  story  is  simple  and  direct.  There 
is  said  to  be  a  strong  element  of  sus- 
pense running  throughout  the  narrative 
and  its  heart  interest  is  of  the  human 
everyday  sort.  The  screen  story  was 
written  bv  Mayer  C.  Goldman  and  Frank 
W.  Harris. 

That  the  technical  detail  of  criminal 
procedure,  which  has  an  important  bear- 
ing on  the  big  situations  of  this  drama, 
is  minutely  correct  is  vouched  for  by 
the  fact  that  its  authors.  Messrs.  Gold- 
man and  Harris,  are  both  practicing 
attorneys  and  active  members  of  the 
Xew  York  Bar.  The  adaptation  was 
made  for  the  screen  by  Frederick  Rath 


H.  VAN  LOAN.  NOW  IN  HONOLULU  WITH 

COMPANY  MAKING  "HONEYMOONERS"  SERIAL 


'ublicity  Man  Makes  First  Appearance  Before  Camera  in  Film  for 
Peter  Pan  Film  Corporation  Which  Is  Being  Made  in 
Trip  Around  World 


MARY  McALISTER 

IN  "HUBBARD"  FILM 
SCHEDULED  OCT 


29  ^ 


i  The  first  publicity  man  to  combine 
cting  with  his  duties  is  H.  H.  Van  Loan, 
ho  left  a  few  weeks  ago  for  a  trip 
.round  the  world  for  the  Peter  Pan  Film 
(iorporation,  and.  who,  from  the  latest 
feports.  has  reached  Honolulu. 
I  The  "junkman."  as  he  is  more  famil- 
krly  known,  has  enjoyed  quite  a  few  ad- 
ventures during  the  past  two  or  three 
jears.  He  has  accomplished  many 
iiings  for  the  sake  of  publicity  for  the 
arious  firms  he  has  been  connected  with, 
lut  has  never  posed  before  a  motion  pic- 
ire  camera. 

It  was  Van  Loan  also  who  put  Sarah 
■ernhardt's  artificial  limb  in  the  Iimc- 
(ght.  at  the  time  the  Bluebird  Company 
wblished  "Jeanne  Dore."  in  which  the 


great  French  tragedienne  made  her 
screen  debut. 

Accompanying  him  on  his  trip,  which 
will  include  practically  every  country  in 
the  world,  are  Gertrude  Cameron,  the 
famous  "Battleship  Bride,"  who  is  to 
play  the  leading  role  in  a  series  to  be 
known  as  "The  Honeymooners":  Peggy 
Aldrich,  who  is  also  a  film  actress  and 
William  Aldrich.  an  expert  camera  man. 

This  is  to  be  the  first  world-serial  ever 
made,  and  the  scenario,  which  is  being 
written  by  Van  Loan  calls  for  a  series 
of  one-reelers.  each  one  complete,  which 
will  carry  the  audience  entirely  around 
the  globe  before  the  final  reel  is  reached. 
In  addition  to  its  unique  features,  it  will 
be  the  longest  serial  ever  put  out  by  any 
film  company,  as  it  promises  to  run  100 
weeks. 


A  travesty  on  Old  Mother  Hubbard 
of  the  nursery  rhyme,  "'who  went  to  the 
cupboard  to  get  her  poor  dog  a  bone," 
has  been  made  into  a  five-reel  comedy 
drama  by  Essanay  for  its  six-year-old 
star.  Little  Mary  McAhster. 

The  picture  sets  forth,  m  treatment  of 
the  lightest  vein,  the  theory  that  times 
have  changed  but  little  since  Old  Mother 
Hubbard's  time.  And,  wnile  her  cup- 
board was  bare  and  her  poor  dog  had  to 
go  boneless  then,  the  high  cost  of  liv- 
ing in  the  present  day  would  enable  them 
to  fare  no  better  now. 

The  picture  is  entitled  "i'oung  Mother 
Hubbard."  and  it  will  be  published  on 
Perfection  Pictures  program  October  29. 

The  film  has  a  screen  time  approx- 
imatelv  of  sixtv-five  minutes. 


POSE  OF  GEORGE  WALSH  AND  TWO  SCENES  FROM  FOX  FILMS 


— AN   IMPRESSIVE   SC  ENE   FROM  •■CONSCIENCE."  CENTER— GEORGE  WALSH  IN  HIS  GYMNASIUM. 

AND  SUPPORT  IN    A  RICH  MAN'S  PLAYTHING."    (Fox  Film  Comp.l 


RIGHT— VALESKA  Sl'RATT 


26 


EXHIBITORS  HERALD. 


W.  NOBLE'S  NEW  "SHAME"  FILM  LAUDED 

BY  BURNSTEIN  FOR  STATE  RIGHTS  QUALITY 


Finishes  Cutting  and  Titling  of  First  Big  Feature  Made  by  Noted 
Director  for  Distribution  on  the  Open  Market;  Gives  Reason 
Why  Production  Will  Succeed 


With  no  market  assured  by  contracts 
or  advance  deposits,  the  special  state 
rights  picture  depends  for  success 
strictly  upon  its  merits,  according  to  the 
view  of  Jules  Burnstein,  general  repre- 
sentative for  John  W.  Noble,  who  has 
just  finished  cutting  and  titling  his  first 
big  feature,  "Shame,"  produced  under 
his  own  management  for  distribution  on 
the  open  market. 

"A  director  knows  that  his  produc- 
tions, staged  for  a  large  distributing 
company,  are  assured  a  certain  amount 
of  booking  so  long  as  they  do  not  fall 
below  the  average  of  high-class  program 
pictures,"  said  Mr.  Burnstein.  "But  pro- 
ducing for  the  so-called  open  market 
is  "an  entirely  different  proposition.  If 
your  picture  is  only  average,  there  is 
very  little  hope  for  it,  because  its  chances 
of  success  are  good  in  proportion  to 
its  merit  above  the  merit  of  the  usual 
run  of  features.    First  of  all,  the  story 


must  contain  a  big  idea.  It  must  be  a 
story  the  mere  announcement  of  which 
will  attract  more  than  ordinary  atten- 
tion. Then  cast,  staging,  acting  and 
mounting  must  be  as  much  above  the  or- 
linary  as  brains,  time  and  money  can 
make  them. 

"Mr.  Noble,  according  to  my  ideas,  is 
one  of  the  few  high-class  directors  meas- 
uring up  to  the  "special-production" 
standard.  He  showed  his  grasp  of  the 
situation  by  the  selection  of  his  story — 
a  stirring,  heart-interest  story,  intensely 
interesting,  highly  dramatic  and  built 
upon  a  big  idea  which  promises  to  cause 
wide  discussion  in  the  homes  of  the 
masses,  as  well  as  in  the  halls  of  learn- 
ing. Then  he  handled  his  subject  in  a 
manner  worthy  of  its  importance  and 
gave  his  production  that  atmosphere  of 
stupendousness  so  necessary  to  make  it 
stand  out  as  extraordinary  and  worthy  of 
unusual  exploitation." 


"MOTHER"  G.  L.  TUCKER'S  SIX  REAL  FEATURE 

PUT  ON  STATE  RIGHTS  MART  BY  McCLURE 


Film  Produced  in  England,  Stars  Elizabeth  Risdon,  of  Stage  Note 
Who  Now  Is  Playing  with  Wm.  Faversham 


What  is  regarded  by  some  critics  of 
the  motion  picture  drama  as  the  most 
artistic  picture  George  Loane  Tucker  has 
ever  directed  has  been  secured  by  Mc- 
Clure  Pictures  and  will  be  offered  by 
this  company  on  a  state  rights  basis. 

The  film  of  "Mother"  was  produced  in 
England,  amidst  the  beautiful  scenery 
of  the  Dartmoor  section — the  country  of 
"Lorna  Doone"  and  "Westward  Ho." 

Elizabeth  Risdon,  who  makes  her  ap- 
pearance this  week  on  the  American 
stage  as  leading  lady  in  William  Faver- 
sham's  production  of  Shaw's  play,  "Mes- 
alliance," and  who  starred  in  Mr.  Tuck- 
er's production  of  "The  Manx-Man," 
plays  the  title  part  in  "Mother." 

The  film  is  a  rendering  of  Eben  Phil- 
pott's  novel,  "A  Mother  of  Dartmoor," 
and  the  story  deals  with  the  influence  a 


mother's  love  has  over  her  wild,  head- 
strong son. 

Ives,  in  a  wonderful  series  of  scenes 
in  moonlit  forest,  is  discovered  poach- 
ing. He  flies  to  his  home  and  succeeds 
in  hiding  his  stolen  game,  but  his  mother, 
for  her  boy's  salvation,  makes  a  supreme 
sacrifice  of  her  pride  and  feelings,  and 
reveals  him  as  the  culprit.  Ives  goes  off 
to  prison  with  curses  on  his  lips  and 
leaves  the  mother  brooding  over  the 
words  he  hurls  back  at  her — "You  are 
not  fit  to  bear  the  name  of  'mother.'  " 

Ives  swears  he  will  not  return  home 
after  he  is  free  and  the  scene  in  which 
his  mother  waits  for  his  footsteps  on 
the  night  he  leaves  the  prison  is  one  of 
the  most  touching  that  has  even  been 
screened.  The  mother's  love  triumphs  at 
last  and  the  hard  spirit  of  the  son  bends 
to  the  gentle  influence  of  the  heart  that 
never  lost  faith. 


TRADE  PRINTS  OF  TUCKER'S  "MANX-MAN" 

FILM  NOW  IN  ALL  GOLDWYN  BRANCHES 


Trade  prints  of  Hall  Caine's  greatest 
story,  "The  Manx-Man,"  are  being  placed 
in  all  Goldwyn  offices  throughout  North 
America  this  week  and  early  next  week 
exhibitors  in  the  various  territories  will 
be  invited  to  see  George  Loane  Tucker's 
production,  which  now  is  available  to 
all  exhibitors  under  the  open  booking 
policy. 

Brand  new  prints  have  been  shipped  to 
all  the  western  and  coast  points  and 
there  will  be  no  delay  hi  tne  trade  pre- 
sentations in  which,  judging  by  inquiries 
received,  exhibitors  everywhere  are 
much  interested. 

The  successful  run  of  this  production 


for  a  month  at  The  Criterion  Theatre, 
New  York,  and  Marcus  Loew's  booking 
of  "The  Manx-Man"  for  sixty-two  days 
in  his  various  theatres.  Every  Goldwyn 
office  in  the  United  States  and  Canada 
will  now  be  able  to  answer  the  many 
inquiries  they  have  received  by  show- 
ings of  the  production  itself. 


JAXON  CORP.  TO  MOVE 

The  Jaxon  Film  Corporation,  now  lo- 
cated in  the  Candler  building,  New  York, 
will  move  on  October  1,  it  is  announced, 
to  Room  608  Commercial  Trust  Co.. 
building,  1451  Broadway,  New  York. 


MRS.  E.  R.  DESSEZ 
TOURS  FOR  KLEII 

CONQUEST  FILMS 


To  Call  on  Educators  Promoting 
Better  Picture  Movement  and 
the  Edison  Features 


Mrs.  Elizabeth  Richey  Dessez,  head  of 
the  Community  Service  Department  of 
the  George  Kleine  System,  whose  func- 
tion it  is  to  promote  the  interest  of  both 
exhibitors  and  theatre  patrons  in  the 
Conquest  Programs  produced  by  Thomas 
A.  Edison,  Inc.,  and  issued  by  the  Geo. 
Kleine  System,  left  Chicago,  Friday, 
September  21,  for  an  extended  tour  of 
the  country  on  behalf  of  Conquest  Pro- 
grams. 


MRS.  ELIZABETH  RICHEY  DESSEZ. 
(Geo.  Kleine  System) 

Mrs.  Dessez  will  visit,  among  other 
points,  Cleveland,  Buffalo,  Detroit,  Al- 
bany, Boston,  New  York  City,  Philadel- 
phia, Baltimore,  Washington,  D.  C, 
Roanoke  and  Norfolk.  She  is  calling 
upon  the  leading  educators,  journalists 
and  social  workers  in  each  city  visited 
and  seeking  their  co-operation  in  sup- 
porting the  Better  Him  Movement 
throughout  America. 

Everybody  in  the  film  industry  re- 
calls that  Mrs.  Dessez  became  nationally 
known  a  few  months  ago  when,  with 
Mrs.  Philip  Speed  of  New  York  City 
she  successfully  established  the  first 
series  of  children's  matinees  in  New 
York  City  and  surprised  exhibitors  by 
making  their  children  matinee  perform- 
ances the  most  profitable  of  their  entir 
week. 


Toronto,  Ont. — "Come  Through,"  the 
great  crook  melodrama  starring  Herber 
Rawlinson,  played  at  Shea's  Hippodrome 
Theater,  the  entire  week  of  Sept.  24 
This  film  was  one  of  the  best  drawing 
cards  that  this  theater  has  played  ir 
many  a  day,  and  the  S.  R.  O.  sign  hac 
to  be  displayed. 

An  added  feature  that  made  the  filrr 
a  success  was  the  fact  that  Herbert  Raw 
linson  was  a  former  Ontario  boy,  having 
lived  in  St.  Mary's,  Ont.  This  fact  wai, 
widely  advertised. 


EXHIBITORS  HERALD 


27 


Shirley  Mason  in 

"THE  APPLE-TREE  GIRL" 

Edison-Perfection  comedy-drama;  five  parts;  published1 
October  1 

As  a  whole    Splendid 

Story    New  and  interesting 

Star    Charming 

Support    Well  chosen 

Settings    Excellent 

Photography    Fine 

"The  Apple-tree  Girl"  should  prove  one  of  the  most  popu- 
r  productions  issued  for  some  time.  The  story  is  new  and 
icely  handled.  Every  little  detail  has  been  given  attention 
nd  from  the  beginning  to  the  end  it  should  appeal  to  spec- 
ators. 

The  exterior  settings  are  beautiful.  The  lovers  of  golf 
.ill  find  it  pretty  hard  to  sit  still  in  their  seats  when  Miss 
lason  drives  that  little  ball  over  the  green.  The  farm  settings 
re  of  the  kind  which  bring  mental  visions  of  the  old  ho  ne- 
tead  before  one.  This  play  offers  diversion  from  trite  melo- 
ramatic  subjects.  It  is  the  kind  that  makes  one  leave  the 
leatre  with  a  smile  and  a  pleasant  thought  for  one's  worst 
nemy.  Exhibitors  who  show  this  subject  to  their  patrons 
ill  give  them  a  treat. 

Miss  Mason  is  well  supported  by  Ray  McKee,  Paul  Perez, 
essie  Stevens  and  Joyce  Fair.  The  picture  has  been  directed 
y  Alan  Crosland.  from  the  story  by  George  Weston. 

The  story:  When  Charlotte,  who  is  plain  and  not  good 
>oking,  sees  her  pretty  cousin  receive  so  many  attentions, 
he  decides  to  do  something  which  will  make  her  well  liked, 
amething  which  will  make  her  famous,  and  then  she  plans 
5  marry  a  millionaire.  By  liking  everybody,  she  soon  wins  a 
lace  in  the  affections  of  all  the  villagers.  She  decides  upon 
olf  as  the  course  to  pursue  for  her  fame  and  after  much  prac- 
ce  on  the  farm  she  is  entered  at  the  club  tournament  and 
ins  the  championship.  She  then  looks  for  the  millionaire 
le  is  to  marry.  But  after  a  two  weeks'  acquaintance  she  de- 
des  that  the  millionaire  is  not  the  right  man  for  her  and  so 
le  goes  back  to  Neil  Kennedy,  her  high  school  sweetheart, 
dw  a  well-to-do  physician. 


Lew  Fields  in 

"THE  CORNER  GROCER" 

World  drama;  five  parts;  published  October  1 

As  a  whole  Entertaining 

Story   From  stage  play 

Star   At  his  best 

Support   Excellent 

Settings   Well  selected 

Photography   Clear 

The  alert  exhibitor  cannot  afford  to  keep  "The  Corner 
rocer"  from  his  screen.  It  is  a  rare  good  film — not  the  best 
m  that  was  ever  made — but  the  kind  of  film  that  will  amuse 
id  satisfy,  and  will  fill  the  house. 

It  is  taken  from  the  play  by  Adolph  Phillips  which  ran 
I  i-er  900  nights  in  Xew  York  City  and  gives  the  inimitable 
ew  Fields  a  role  that  he  alone  knows  so  well  how  to  handle, 
was  directed  by  George  Cowl. 
V    The  story  is  well  told,  has  "punchy"  subtitles  and  a  very 


capable  cast  in  support  of  Mr.  Fields,  the  old  stage  favorite, 
including  Madge  Evans,  the  young  screen  star,  Lillian  Cook. 
Justine  Cutting,  William  Sherwood,  George  Cowl,  Pinna  Xes- 
bit,  Viva  Ogden  and  Stanhope  Wheatcroft.  The  acting  is 
meritorious  throughout. 

The  story:  Charles  Wendel,  the  kindly  old  grocer,  adopts 
little  Mary  Brian  upon  the  death  of  her  widowed  mother,  and 
she  soon  becomes  the  dominating  spirit  of  the  home.  Years 
pass  and  Wendel  proposes  taking  his  son  Ralph  into  partner- 
ship. Ralph  prefers  a  position  in  a  bank  and  his  father  secures 
it  for  him.  Anxious  to  make  money  fast,  he  is  lured  into  a 
scheme  to  form  a  large  company  by  a  pair  of  crooks.  He 
forges  his  father's  name  to  a  check  and  draws  out  $100,000 
which  the  crooks  promptly  make  off  with.  When  confronted 
with  the  check  the  elder  Wendel  is  forced  to  sell  his  property 
and  go  back  to  his  push  cart.  Ralph,  accused  of  the  murder 
of  one  of  the  crooks,  is  a  fugitive.  Upon  the  confession  of 
the  real  murderess,  however,  he  returns  to  the  little  farm  his 
father  has  established  and  a  happy  reunion  follows  between 
he  and  Mary 


Francis  Carpenter,  Virginia  Corbin  in 

"ALADDIN  AND  THE  WONDERFUL  LAMP" 

William  Fox's  "Kiddies  Feature";  ten  parts 

As  a  whole  Enchanting 

Story  Mysterious 

Stars   Bewitching 

Support   Excellent 

Settings   Splendid 

Photography  Fine 

"Aladdin  and  the  Wonderful  Lamp"  is  a  charming  pic- 
turization  of  an  old  fairy  tale  which  should  please  young  and 
old.  It  carries  one  into  the  land  of  make-believe,  into  an 
atmosphere  of  excitement,  mystery  and  romance.  The  directors 
of  the  picture  have  held  up  Aladdin's  Lamp  to  light  our  way 
back  to  lost  illusions  and  the  air  castle  building  days  of  our 
childhood.  The  settings  are  particularly  ambitious  and  the 
photography  is  unusually  good. 

Francis  Carpenter  and  Virginia  Corbin  have  added  notice- 
ably to  the  laurel  wreaths  they  are  winning  for  themselves. 
The  work  of  little  Gertrude  Messinger  as  the  "Lady  in  Wait- 
ing" places  her  in  the  stellar  class.  The  rest  of  the  cast 
includes  Violet  Radcliffe.  Lewis  Sargent,  Buddy  Messinger, 
Fred  Turner  and  Alfred  Paget. 

The  story:  The  Princess,  daughter  of  the  Sultan,  is  be- 
loved by  the  Magician.  She  looks  past  him  to  Aladdin,  the 
son  of  a  poor  tailor.  After  Aladdin  finds  the  wonderful  lamp 
he  wishes  for  riches  and  wins  the  hand  as  well  as  the  heart  of 
the  Princess.  The  Magician  steals  the  lamp  from  him  and 
abducts  the  Princess,  carrying  her  far  into  the  desert,  where 
the  genii  of  the  lamp  builds  him  an  enchanted  palace.  Aladdin 
follows  the  caravan,  but  his  camel  driver  deserts  him  and  he 
is  left  to  perish  in  a  sand  storm.  The  Princess  has  sent  for 
help  and  her  messenger  finds  Aladdin  in  time  to  revive  him. 
They  are  both  picked  up  by  the  Sultan's  Bedouins  and  all  fly  ' 
to  the  enchanted  palace,  where,  after  a  fierce  battle,  they  are 
victorious  and  Aladdin  and  the  Princess  are  married  and  live 
happily  ever  after. 


THE  "HERALD'S"  REVIEW  SERVICE 

The  dominant  aim  of  the  reviewers  on  the  staff  of  the  EXHIBITORS  HERALD  is  to  supply  the  exhib- 
itor with  the  information  necessarv  to  enable  him  to  appreciate  intelligently  the  production  under  considera- 
tion—to know  if  the  picture  is  exceptional,  if  it  is  of  standard  quality,  if  it  is  suitable  in  theme  and  treatment 
to  his  requirements.  The  review  department  is  absolutely  essential  to  every  person  who  books  pictures.  Its 
independence,  strict  impartiality  and  fairness  guarantees  an  accurate  estimation  of  every  important  produc- 
tion published. 


jiiiiaiiniii; 


28 


EXHIBITORS  HERALD 


"THE  FABLE  OF  PRINCE  FORTUNATUS  WHO 
MOVED  AWAY  FROM  EASY  STREET  AND 
SILAS  THE  SAVER  WHO  MOVED  IN" 

Essanay- Ade-Geheral  fable;  two  parts;  published  October  6 

As  a  whole  Entertaining 

Story   Good  moral 

Cast   Well  selected 

Settings   In  keeping 

Photography   Fine 

After  a  great  deal  of  slapstick  comedy  fillers  on  a  program, 
the  George  Ade  fables  certainly  should  come  as  welcome 
comedy  features.  This  one  is  entertaining  and  has  excellent 
slang  sub-titles,  which  are  not  in  the  least  offensive,  and  the 
film  carries  a  good  moral.  In  the  cast  are  R.  Paul  Harvey, 
U.  K.  Houpt,  Katherine  Amos  and  John  Cossar. 


A    SCENE    FROM    GEORGE    ADE'S    FABLE    OF    THE  PRINCE 
FORTUNATUS  WHO  MOVED  AWAY  FROM  EASY  STREET 
AND  SILAS  WHO  MOVED  IN.  (Essanay) 

The  story:  Claude,  at  the  age  of  twenty-one,  receives  a 
large  inheritance  and,  accustomed  to  ease,  he  continues  to 
draw  on  his  inheritance  without  ever  adding  anything  to  it. 
Silas  has  to  work  for  his  livelihood  and  at  the  beginning  he 
hates  Claude  for  his  wealth.  However,  at  the  age  of  forty. 
Silas  has  accumulated  a  fortune  equal  to  what  is  left  of 
Claude's  and  they  become  friends.  Finally  Claude  is  forced 
to  seek  work  and  the  first  place  he  goes  is  to  Silas,  but  after 
a  short  time  Silas  shows  very  plainly  that  he  does  not  want 
Claude  to  work  for  him.  The  result  is  that  Claude  has  to  shop 
for  his  wife,  who  runs  a  boarding  house,  while  Silas  rides 
about  in  beautiful  machines  and  lives  in  the  beautiful  home. 


Rodney  LaRocque 

"THE  FABLE  OF  THE  SPEEDY  SPRITE" 

Essanay- Ade-General  fable;  two  parts;  published  September  29 

As  a  whole  Enjoyable 

Story   Humorous 

Star   .Fine 

Support   Very  good 

Settings   Typical 

Photography   Clear 

This  Ade  fable  is  an  enjoyable  and  humorous  one.  both 
from  the  standpoint  of  the  subtitles  and  the  players'  portrayal 
of  their  various  roles  on  the  screen.  It  should  prove  a  suc- 
cessful offering  to  picture  patrons.  Virginia  Valli,  playing 
opposite  Rodney  LaRocque,  does  some  keen  work. 

The  story:  Herbert  loves  Loretta,  but  when  in  his  com- 
pany she  treats  him  very  coldly,  although  secretly  she  admires 
this  man  who  dresses  like  the  men  in  clothing  store  ads.  One 
day  Herbert  becomes  desperate  and  invites  Loretta  for  a  ride. 
As  they  go  along  he  puts  on  more  speed  and  they  are  going 
at  a  pretty  fast  pace  when  Herbert  turns  his  machine  into  the 
river.  Loretta  demands  to  be  taken  out,  but  when  Herbert 
refuses  she  attempts  to  walk  out,  but  the  depth  of  the  water 
forces  her  back  into  the  car.  Herbert's  only  condition  for 
leaving  the  river  is  that  she  say  she  loves  him.  Unable  to  do 
anything  else,  Loretta  finally  confesses  that  she  admires  cave 
man  methods  of  courtship  and  says  the  word  with  the  three 
letters  that  will  get  her  out  of  the  river. 


Frederick  Warde  in 

"UNDER  FALSE  COLORS" 

Thanhouser-Pathe  drama;  five  parts;  published  September  23 

As  a  whole   Full  of  action 

Story    Gripping 

Star    Gives  finished  performance 

Support    Excellent 

Settings    In  keeping 

Photography    Clear 

"Under  False  Colors"  is  an  interesting  story  written  around 
the  Ru^ian  revolution,  but  for  the  most  part  the  scenes  are 
laid  ijp  America. 

/Frederick  Warde,  the  able  tragedian,  is  cast  as  an  Amer- 
ican capitalist,  who  is  financing  the  revolution,  and  brings  into 
play  every  bit  o*f  his  strong  personality  and  wonderful  stage 
experience.  In  support,  appears  Robert  Vaughn  as  Jack  Col- 
ton,  his  son;  Jeanne  Eagles  as  Countess  Olga,  and  Carey  Hast- 
ings as  Mrs.  Colton. 

The  play  is  full  of  action  and  contains  plenty  of  suspense. 
The  direction  of  Emile  Chautard  is  superb  and  the  photog- 
raphy clear  throughout.  The  story  was  written  by  Lloyc 
Lonegan  and  is  a  photoplay  that  should  please  the  most  exact 
ing  audiences. 

The  story:    Colton  sends  his  son  Jack  to  Russia  to  com-, 
plete  the  details  of  a  loan  to  that  government.    While  there 
Jack  assists  the  Countess  Olga,  who  is  hounded  by  spies,  out 
of  the  country.    She  sails  for  America  and  on  the  same  steamer 
meets  Vera  Ladislaus,  who  is  going  to  make  her  home  with 
the  Coltons.    The  steamer  is  torpedoed  and  Vera  loses  her 
life.    Olga,  upon  arrival  in  New  York,  poses  as  Vera,  to  secure 
information  in  the  Colton  home,  as  she  has  been  told  he  is  | 
aiding  the  Russian  government.    Becoming  established  in  the 
home,  the  kindness  of  the  Coltons  makes  her  regret  her  posi- 1 
tion.    Jack's  return  home,  and  the  arrival  of  Vera's  father,  an  ] 
old  friend  of  the  Coltons,  complicates  matters.    However,  upon 
Colton's  statement  to  the  assembled  Russians  at  their  head- 
quarters that  he  is  in  reality  helping  the  cause  of  freedom i 
Olga's  true  feelings  toward  the  Coltons,  and  especially  towarc' 
Jack,  are  seen. 


Harry  Carey  in 

"THE  SECRET  MAN" 

Butterfly  drama;  five  parts;  published  October  1 

As  a  whole    Likeable 

Story    Western 

Star    Well  cast 

Support    Ample 

Settings    Suitable 

Photography    Satisfying 

There  is  enough  Western  scenery,  riding,  shooting  an 
cowboys  to  make  "The  Secret  Man"  appeal  to  the  average  mo 
tion  picture  patron,  and  admirers  of  Harry  Carey  will  fin' 
him  the  same  bad  man,  who  is  always  doing  some  one  a  goo 
deed. 

In  the  cast  supporting  Mr.  Carey  are  Edith  Sterling,  Mot 
ris  Foster,  Vester  Pegg,  Bill  Gettinger,  Steve  Clemente.  Elij 
abeth  Janes  and  Hoot  Gibson. 

The  story:  Cheyenne  Harry  escapes  from  the  prison  an 
while  escaping  comes  upon  the  body  of  a  little  girl  throw 
from  a  runaway  horse.  He  picks  the  little  one  up  and  is  pre 
ceeding  on  his  way  when  the  horse  is  frightened  and  hot 
fall  down  a  steep  cliff.  Harry,  realizing  the  danger  the  littl 
girl  is  in,  gives  himself  up  that  she  might  receive  care.  H( 
mother  has  secretly  married  Henry  Beaufort  and  it  is  h( 
mother's  brother  who  arrests  Harry.  The  mother  is  told  Ik 
little  girl  is  dead  and  she  loses  her  reason.  At  a  church  baza; 
the  little  girl  is  to  be  auctioned  off  to  the  highest  bidde 
Mother  and  daughter  recognize  each  other  and  the  mother 
mind  is  restored.  Through  the  assistance  of  Harry,  Mol 
and  her  husband  are  reunited,  the  sheiff  is  happy  to  find  litt 
Annabelle  is  his  niece,  and  in  appreciation  of  Harry's  kindne 
allows  him  to  go  free.  <^"*^B 

"A  BEAR  FACT"  A 

Hoyt-Selig  comedy;  two  parts;  published  October  1  / 

Although  much  of  the  comedy  in  "A  Bear  Fact"  is  /  m 
yet  there  is  enough  humor  in  the  situations  to  bring  out  laug  t 
ter  from  the  spectators.  The  story  concerns  two  men,  ol 
who  plays  the  part  of  a  trainer,  and  the  other  the  part  of  ■ 

bear. 

They  start  off  to  make  some  money.  The  bear  does  sor 
dancing  and  after  it  has  finished  the  trainer  takes  up  a  colic 
tion.  One  of  the  spectators  shoots  at  the  bear  This  makl 
the  bear  angry  and  a  chase  ensues.  After  running  up  a' 
down  stairs  many  times  and  sliding  through  a  laundry  chute 
few  more  times,  two  tramps  wake  up  and  find  they  have  be j 
dreaming. 


EXHIBITORS  HERALD 


29 


"THE  EYES  OF  THE  WORLD- 

W.  H.  Clune  drama;  eight  parts;  published  State  rights 

As  a  whole  Entertaining 

Story  Harold  Bell  Wright's  Novel 

Cast    Fair 

Settings    Beautiful 

Photography    Excellent 

Harold  Bell  Wright's  novel,  "The  Eyes  of  the  World," 
nade  its  Eastern  premier  in  picture  form  at  the  Auditorium 
rheater.  Chicago.  September  27,  with  the  usual  excellent  Clune 
mbellishments.  It  was  well  received  by  the  large  audience 
nd  has  continued  to  draw  good  houses  daily.  The  picture  is 
eing  presented  by  special  arrangement  with  the  Book  Supply 
"ompany,  Chicago. 

\  iewed  in  the  retrospect,  there  are  two  features  of  "The 
Eyes  of  the  World"  that  stand  out  from  all  the  rest.  They  are 
he  remarkable  photography  and  the  excellent  orchestration, 
"he  incidental  music  fits  into  the  picture  as  the  film  itself  fits 
s  sprocket. 

It  is  a  good  picture,  but  not  at  all  a  great  one,  the  difficult 
isk  of  putting  the  beautiful  language  of  Harold  Bell  Wright's 
64-page  book  into  8,000  feet  of  cold  celluloid  being  a  monu- 
lental  one.  The  popularity  of  the  book,  however,  will  awaken 
:newed  interest  in  the  film  version  of  the  story  among  the 
tousands  of  Mr.  Wright's  readers.  There  are  Aaron  King, 
ybil  Andres.  Edward  Taine,  Mrs.  Taine.  James  Rutlidge  and 
onrad  LaGrange,  looking  just  as  every  one  fancied  they 
ught  to  look. 

Perhaps  the  best  performance  was  given  by  Monroe  Salis- 


A  DRAMATIC 


MOMENT  FROM 
(W.  H 


"THE  EVES  OF  THE  WORLD.' 
Clune) 


try  as  La  Grange,  whose  work  in  "Ramona,"  Mr.  Clune's 
rmer  production,  will  long  be  remembered.  His  performT 
|fce  far  outshines  the  work  of  the  others.  The  balance  of  the 
st  is  only  fair. 

The  beautiful   mountain   scenery,  the   bright  sunlighted 
rdens  and  the  wonderfully  staged  fight  on  the  rock  high 
ove  the  tops  of  the  fir  trees  make  their  appeal  to  the  eye 
d  the  ear  was  appeased  by  the  splendid  music  rendered 
a  competent  body  of  musicians. 

Considerable  footage  is  saved  by  having  the  subtitles  flash 
above  the  heads  of  the  characters  as  they  are  talking,  but. 
ogether,  the  picture  is  too  long.    There  is  too  much  time 
sumed  in  introduction,  which  is  almost  like  a  scenic  tour  of 
mountains  of  California,  before  getting  down  to  the  story. 
The  story:    Aaron  King,  an  artist,  meets  Mrs.  Taine  on  a 
st-bound  train  and  later  he  is  commissioned  to  paint  her 
ture.    King  becomes  acquainted  with  Conrad  La  Grange,  a 
velist,  and  they  take  a  cottage  together,  next  door  to  one 
upied  by  Myra  Willard  and  Sybil  Andres.    Sybil  is  an- 
ed  by  the  attentions  of  Rutlidge.  a  sensuous  youth,  while 
s.  Taine  becomes  infatuated  with   the  artist.     As  King 
ntrasts  Sybil  with  Mrs.  Taine.  he  sees  the  latter  as  a  lustful, 
igning  soul  and  refuses  to  give  her  the  finished  portrait, 
ng  her  to  pose  again.    At  a  reception  which  Mrs.  Taine 
'es  in  honor  of  King  and  La  Grange,  her  husband  dies  from 
rindulgence  in  liquor.    Mrs.  Taine  later  visits  King's  studio 
finds  Sybil  there  alone.    Intimating  that  she  is  regarded 
King's  mistress,  the  horrified  Sybil  rides  away  into  the 
>untains  to  hide  her  shame.    Myra  tells  of  Sybil's  disappear- 


ance, and  the  Forest  Rangers.  King  and  La  Grange  go  in 
search  of  Sybil.  Rutlidge  also  learns  of  Sybil's  departure  and 
catches  up  with  her,  and  has  John  Willard.  an  escaped  convict, 
hide  her  in  the  mountains.  King  finds  the  trail  to  her  hiding 
place,  but  meets  Rutlidge  on  the  path,  and  they  fight  it  out  on 
a  high  cliff.  Willard  and  Sybil  come  upon  the  two  just  as 
Rutlidge  is  about  to  throw  King  over  the  cliff,  and  at  her 
request  Willard  shoots  Rutlidge  and  he  falls  into  the  ravine. 
Sybil  returns  with  King  and  Mrs.  Taine.  realizing  she  has  lost 
King's  love,  flies  into  a  rage,  threatening  to  blast  the  artist's 
career  and  Sybil's  reputation.  La  Grange,  however,  reminds 
her  that  the  eyes  of  the  world  are  upon  her  and  it  would  be 
unwise  for  her  to  do  so. 


Mary  Miles  Minter  in 

'•HER  COUNTRY'S  CALL" 

American- Mutual  drama;  five  parts;  published  October  1 

As  a  whole  Interesting 

Story   Patriotic 

Star  Enjoyable 

Support  Ample 

Settings   Splendid 

Photography   Clear 

"Her  Country's  Call"  is  a  truly  Mary  Miles  Minter  subject. 
Theater  patrons  will  find  Miss  Minter  just  as  charming  and 
lovable  as  ever  and  undoubtedly  this  production  will  prove 
might}-  interesting.  The  story  has  ^a  patriotic  trend;  soldiers 
are  seen  drilling,  the  American  flag  unfurled  to  the  breeze,  the 
Spirit  of  '76,  the  death  of  John  Paul  Jones  as  he  uttered  the 
words:  "Don't  give  up  the  ship."  and  other  little  patriotic 
touches  which  will  make  the  youngsters  applaud  and  fill  the 
hearts  of  the  older  patrons  with  the  American  spirit  of 
patriotism. 

Miss  Minter  has  been  surrounded  with  a  capable  cast,  in- 
cluding Alan  Forrest,  George  Periolat.  Margaret  Shelby,  Henry 
A.  Barrows.  Ashton  Dearholt.  Nellie  W  iden  and  Spottiswoode 
Aitken.    The  direction  is  in  the  hands  of  Lloyd  Ingraham. 

The  story:  Jim  Slocum  is  captured  by  the  home  guard 
for  bootlegging  and  his  daughter  is  left  in  the  care  of  Captain 
Xeville  and  his  maiden  sister.  Marie  Tremain,  who  is  jealous 
of  the  attention  the  captain  pays  Jess  tells  her  she  should  not 
stay  and  disgrace  the  captain  and  his  sister.  The  night  of 
the  armory  dance  Jess  runs  away  and  goes  to  her  old  home  in 
the  mountains.  Here  she  hears  the  leader  of  the  mountain 
raiders  planning  to  capture  the  ammunition  supply.  \\  ith  great 
speed  she  hastens  to  the  village  and  sounds  the  bugle  call. 
The  home  guard  is  rounded  up  in  time  to  save  the  ammuni- 
tion and  Jess  becomes  the  heroine  of  the  hour.  The  next  day 
Captain  Tremain  receives  a  letter  from  Slocum  telling  him  that 
Jess  is  his  own  daughter  and  that  she  had  been  stolen  as 
revenge.  Jess  finds  a  father,  sister  and  later  a  husband  in 
Captain  Xeville. 


Ethel  Barrymore  in 

"LIFE'S  WHIRLPOOL" 

Metro  drama;  five  parts;  published  October  8 

As  a  whole  ».  Average 

Story    Sorrowful 

Star    Convincing 

Support   Good 

Settings    Ordinary 

Photography    Good 

"Life's  Whirlpool"  is  a  regular  Niagara  Falls,  so  to  speak, 
for  Esther,  the  principal  character  in  this  latest  Metro  pro- 
duction. It  is  a  series  of  tragedies,  starting  with  the  death  of 
Esther's  consumptive  father  and  ending  up  with  the  awful 
death  of  her  husband  and  his  murderer.  A  scene  of  the  battle 
front  of  the  European  conflict  is  shown  (staged  somewhere 
in  New  Jersey),  with  hundreds  of  extras  lying  around  "dead" 
as  an  extra  added  tragic  feature. 

Ethel  Barrymore  has  a  role  particularly  well  suited  to 
her  talents  and  she  far  outshines  the  balance  of  the  cast.  The 
photography  is  excellent  and  on  the  whole  the  picture  has 
been  well  directed  by  Lionel  Barrymore.  The  story,  however, 
is  weak  and  depends  upon  one  tragedy  after  another  for  punch. 

The  story:  Esther,  upon  the  death  of  her  father,  is  ad- 
vised by  her  kindly  neighbors  to  get  married.  She  is  forced 
to  sell  the  homestead  and  marries  a  domineering  old  miser, 
who  lives  with  his  maiden  sister.  Because  she  passes  the  time 
of  day  upon  the  street  with  young  men,  her  husband  becomes 
jealous.  He  chokes  her  when  he  finds  a  letter  to  her  from 
a  former  friend  and  she  decides  to  leave  him.  While  escaping 
with  her  son  she  is  detained  in  a  hut  by  a  drunken  farmer,  who 
tries  to  embrace  her.  She  shoots  him  dead,  and  a  posse  arrests 
her  for  the  death  of  her  husband,  who  has  been  found  strangled 
in  his  library.  However,  the  death  confession  of  the  real  mur- 
derer clears  her  of  her  husband's  death  and  the  return  of  her 
former  friend  from  France  completes  her  happiness. 


30 


EXHIBITORS  HERALD 


Marguerite  Clark  in 

'  BAB'S  DIARY" 

Paramount  comedy-drama;  five  parts;  published  September  24 

As  a  whole  Splendid  entertainment 

Story  Mary  Roberts  Rinehart's  best 

Star  Exquisite 

Support   Fine 

Settings  Elaborate 

Photography   Clear 

"Bab's  Diary" — taken  from  the  Saturday  Evening  Post 
story  by  Mary  Roberts  Rinehart — is  a  comedy-drama  of  the 
type  best  suited  to  Marguerite  Clark's  winsome  personality. 
Nothing  she  has  ever  done  quite  equals  her  vivacious  and 
irrepressible  "Bab"  so  ably  portrayed  in  this  delightful  "sub- 
deb"  story.  The  various  situations  of  the  little  girl  who  is 
forced  into  the  background  in  favor  of  her  elder  sister,  and 
who  says  she  will  get  married  and  "end  it  all,"  furnish  fine 
humor  and  should  prove  immensely  popular  with  all  classes 
of  picture  play-goers. 

The  comedy  has  been  well  handled  by  Director  J.  Searle 
Dawley;  an  excellent  company  surrounds  Miss  Clark,  including 


MARGUERITE    CLARK    IN    AN    AMUSING    SCENE    FROM  "BAB'S 
DIARY."  (Paramount) 

Nigel  Barrie  as  Carter  Brooks,  Leonora  Morgan  as  Jane  Gray, 
Frank  Losee  as  Mr.  Archibald  and  Jack  O'Brien  as  Harold 
Valentine. 

The  story:  Barbara  Archibald  objects  to  being  pushed 
into  the  background  and,  determining  to  give  the  family  some- 
thing to  think  about,  declares  she  is  in  love  and  is  about  to 
get  married  and  end  it  all.  She  is  amazed  at  the  effect  of  her 
remark  and  thereupon  invents  a  name  for  her  lover  and  buys  a 
photograph  of  a  likely  looking  chap  to  impersonate  him. 
Matters  become  complicated  when  Carter  Brooks,  an  old  friend 
of  the  family,  announces  to  Bab  that  he  knows  her  new-found 
friend  and  promises  to  bring  him  to  a  party  at  which  Bab  may 
meet  him.  He  also  volunteers  to  deliver  an  impassioned  love 
note  she  had  penned  to  her  imaginary  sweetheart,  to  Valentine 
— the  name  she  had  chosen  for  him.  An  actor  made  up  like 
the  photograph  is  introduced  to  Bab  and  persists  in  his  atten- 
tions until  she  flees  from  the  house.  She  thinks  of  the  love 
note  and  goes  to  the  actor's  apartment  to  secure  it.  An  alarm 
is  raised  and  she  is  found  by  the  police  apparently  drowning 
in  the  bathtub,  into  w  hich  she  had  fallen.  Matters  are  straight- 
ened out  at  home  and  Bab  is  sent  back  to  school  in  disgrace. 
The  subtitles  are  extracts  from  Bab's  diary  and  furnish  much 
of  the  fun  of  the  photoplay. 


THE  CONQUEST  PROGRAM 


In  program  number  10  of  the  Edison  Conquest  series  of 
publications  there  is  some  exceptional  material  for  the  family 
or  children's  entertainment. 

"Your  Obedient  Servant,"  adapted  from  the  beloved  story 
of  "Black  Beauty,"  is  the  three-reel  feature.  As  the  story  has 
been  a  never-ending  source  of  joy,  this  excellent  film  version, 
also,  should  prove  as  entertaining.  "Dan  Faulon"  has  been 
cast  in  the  role  of  Black  Beauty  and  the  acting  of  this  won- 
derful horse  is  nearly  human.  None  of  the  interest  of  the 
written  story  has  been  lost,  and  with  the  story  told  in  the  first 
person  and  good  direction,  it  is  a  feature  that  should  prove 
very  popular. 


"A  Duke  for  a  Day"  is  a  two-reel  offering  of  a  comedy 
type  featuring  Raymond  McKee.  The  story  has  been  well 
handled  and  offers  good  entertainment.  Raymond  McKee's 
work  is  enjoyable. 

The  world  famous  "Pied  Piper"  story  has  been  dene  in  one 
reel  and  makes  an  interesting  short  subject.  It  is  a  costume 
play  out  of  the  ordinary  and  because  almost  everyone  is  fa- 
miliar with  this  story  it  should  have  its  appeal  from  that  angle 
as  well  as  the  manner  in  which  it  has  been  handled. 

One  reel  of  beautiful  scenery  with  various  ways  of  trout 
fishing  finishes  this  interesting  program. 


Roy  Stewart  in 

"THE  DEVIL  DODGER" 

Triangle  drama;  five  parts;  published  September  23 

As  a  whole  Average 

Story   Western  drama 

Star  Good 

Su|>port   Fair 

Settings   In  keeping 

Photography   Clear 

"The  Devil  Dodger"  is  a  western  narrative  woven  around 
a  Vermont  minister,  a  gambler  and  a  dance  hall  girl,  with  the 
stalwart  Roy  Stewart  in  the  leading  role.    Stewart  is  excellent 

Triangle  picture  devotees  though  will  be  rather  disap- 
pointed in  this  slow  moving,  uninteresting  story.  It  lacks  real 
heart  interest  and  appeal.  The  action  drags  and  the  human 
touch  is  not  there.    It  is  decidedly  below  the  Triangle  standard 

Jack  Gilbert  appears  in  the  role  of  Roger  Ingraham,  the 
dominie,  and  his  work  is  a  bit  lifeless.  He  is  impressive  ai 
times,  but  usually  unreal.  Carolyne  Wagner  essays  the  role 
of  Fluffy,  the  dance  hall  habitue.  Her  work  lacks  the  fire  o! 
sincerity.  A  score  of  extras  in  western  attire  furnish  back- 
ground. 

The  story  is  the  usual  western  tale  of  the  minister  whe 
seeks  health  in  a  wild  and  woolly  town.    "Silent"  Scott,  <. 
gambler,  is  the  dictator  of  the  community,  and  when  the  "Devi 
Dodger,"  as  he  terms  the  Rev.  Roger  Ingraham,  attempts  t( 
hold  meetings  in  the  hotel  dining  room  "Silent"  and  th< 
Reverend  have  an  argument.    Discouraged  at  not  receiving 
remittance  from  his  last  parish,  he  goes  to  the  gambling  hous 
determined  to  pick  a  fight  with  "Silent"  and  thus  end  it  all, 
he  has  been  told  "it  is  suicide  to  slap  'Silent's'  face."    He  fall 
exhausted  across  the  "lay-out"  and  Fluffy  begs  to  be  allowe 
to  take  him  home.    "Silent"  gives  her  the  opportunity  to  wi: 
him  on  the  drawing  of  a  card  and  she  wins.    Being  nurse 
back  to  health  the  dominie  wins  the  hearts  of  the  rough  me 
of  the  camp  and  even  "Silent"  closes  his  gambling  den  for 
meeting  on  Sunday.     During  a  duel  between  "Silent"  an 
"Bowie"  the  minister  is  shot  and  "Silent"  and  Fluffy  ride  awa 
together  to  seek  a  new  and  better  life.    Cliff  Smith  directe 
and  J.  G.  Hawkes  wrote  the  play. 


George  Walsh  in 

"THE  YANKEE  WAY" 

Fox  comedy-drama;  five  parts;  published  September  16 

As  a  whole  Full  of  action 

Story  Swift  moving 

Star   Lively 

Support   Well  balanced 

Settings   Appropriate 

Photography  Good 

A  George  Walsh  production  means  a  production  that 
full  of  action  and  swift-moving  in  every  respect.  "The  Yankf 
Way"  is  just  this  sort  of  film — and  for  patrons  who  enjoy  th 
style  of  picture  there  is  little  doubt  but  what  it  will  gain  wic 
popularity. 

George  Walsh  allows  no  grass  to  grow  under  his  feet 
this  play,  as  he  is  continually  on  the  run  and  jump.  He 
lively,  entertaining  and  interesting. 

There  is  every  reason  to  believe  that  the  exhibitor  cate 
ing  to  patrons  who  like  this  type  of  picture  will  have  no  dif 
culty  in  making  this  a  successful  box  office  feature. 

Enid  Markey  and  the  entire  cast  afford  Mr.  Walsh  got 
support.  The  story  has  been  handled  cleverly  by  Direct' 
Richard  Stanton. 

The  story:    Dick  Mason  starts  a  riot  in  a  cabaret  to  pr 
tect  an  unknown  young  lady,  whom  he  has  come  to  admi 
very  much.    He  is  sent  to  jail,  but  his  father  effects  his  relea 
providing  he  will  go  to  Lithuania  and  protect  his  cattle  co 
cession  there.    Dick  goes  and  learns  that  the  girl  for  who  J 
he  had  been  arrested  is  none  other  than  the  princess  of  t!  f, 
Balkan  country,  ruling  a  tottering  throne.     Count  Vortsl 
is  anxious  to  gain  possession  of  the  throne  and  up  until  with 
three  minutes  of  the  fatal  hour  it  looks  as  though  his  air 
will  succeed.    But  Dick  Mason,  in  a  truly  American  fashic  ' 
rescues  the  princess  and  things  look  much  as  if  some  day 
might  be  the  prince  of  Lithuania. 


EXHIBITORS  HERALD 


31 


Gladys  Brockwell  in 

"CONSCIENCE" 

William  Fox's  Special  Feature;  five  parts;  published  October  7 

As  a  whole  Impressive 

Story    Allegorical 

Star    Clever 

Support    Well  Chosen 

Settings    Fashionable 

Photography    Excellent 

"Conscience"  is  a  picture  containing  a  strong  lesson  and 
remarkable  example  of  quadruple  exposure  photography. 

i  |t  is  impressive  throughout,  but  one  cannot  help  wishing  one 
light  see  the  trial  of  a  better  woman  than  the  sensuous  hero- 

j  ne.  The  star's  keen  characterization,  however,  does  much  to 
alance  a  story  that  drains  the  dregs  of  immorality.  Gladys 
Jrockwell  has  created  a  sumptuous  and  vicious  little  pagan, 
■he  is  supported  by  an  exceptionally  good  cast,  including 
larjorie  Daw,  Eugenie  Ford,  Eve  Southern,  Genevieve  Blinn, 
)ouglas  Gerrard,  Edward  Cecil,  Harry  Lonsdale,  Colin  Chase 
nd  Bertram  Grassby. 

The  story:  Serama  and  Lucifer  are  driven  from  hea/en 
:>  work  out  their  salvations  on  earth.  They  incarnate  in  the 
jodies  of  Ruth  Somers  and  her  guardian,  Dr.  Norton.  Her 
uardian's  pernicious  influence  leads  Ruth  through  a  series  of 
nmoralities,  which  haunt  her  on  the  eve  of  her  marriage, 
'.fter  receiving  a  message  from  a  man  whose  sweetheart  killed 
erself  because  Ruth  stole  his  love,  Conscience  appears  and 
:ads  Ruth's  astral  body  to  a  trial  within  herself.  In  hideous 
accession  she  sees  her  misdeeds  dramatically  set  forth  against 
er.  She  brushes  them  aside  and  excitedly  appears  for  the 
edding  ceremony.  This  is  interrupted  by  the  man  who 
rote  the  message.  He  denounces  Ruth,  whose  prospective 
usband  turns  from  her,  and  she  is  left  alone  with  her  con- 
:ience.    Her  guardian,  the  incarnation  of  the  devil,  thinks 

.  )  lead  her  further  into  evil,  but  she  prays  for  forgiveness, 
hich  frees  her  from  the  spell. 

Franklyn  Farnum  in 

"ANYTHING  ONCE" 

Bluebird  comedy;  five  parts;  published  October  8 

As  a  whole   Entertaining 

Story    Full  of  action 

Star    Good 

Support    Adequate 

Settings    Appropriate 

Photography    Agreeable 

i  i  Franklyn  Farnum  in  "Anything  Once"  is  just  as  enter- 
ining  and  enjoyable  as  any  of  his  other  productions  and 
:hibitors  should  have  little  trouble  in  filling  houses  with 
.is  film. 

Many  patrons  have  come  to  enjoy  the  stories  full  of  action 
ith  lots  of  wild  riding  and  shooting  and  so  "Anything  Once" 
ould  appeal.  In  the  cast  supporting  Mr.  Farnum  are  Claire 
u  Brey,  Marjory  Lawrence,  Mary  St.  John.  Sam  De  Grasse. 
)n  Chaney,  H.  M.  Thurston,  Raymond  Wells,  William  Dyer 
d  Frank  Tokunaga.  The  scenario  is  by  William  Parker  and 
,    irection  by  Joseph  De  Grasse. 

The  story:  Theodore  Crosby  is  advised  that  in  accord- 
ce  with  the  provisions  of  his  uncle's  will  he  will  have  to 
e  on  the  old  Crosby  ranch  for  six  months.  He  further  learns 
at  a  "bad  man"  threatens  to  kill  the  first  person  who  takes 
his  abode  on  the  Crosby  ranch.  The  entire  affair  appeals 
I  Theodore  and  he  makes  preparations  to  make  his  home  on 
e  ranch.    The  will  further  provides  that  Teddy  must  marry 

r  h  cousin,  Dorothy  Stuart.  Dorothy  and  her  mother  come 
>  the  ranch  and  while  riding  one  day  Dorothy  is  kidnapped 

r  I  some  raiding  Mexicans.  Teddy  succeeds  in  rescuing  her 
id  then  they  are  both  caught  by  "Horned  Toad"  Smith,  and 
hith  plans  to  brand  Crosby.  Just  as  he  is  ready  to  put  the 
It  iron  on  Teddy's  arm  he  recognizes  Teddy  as  the  man  who 

•  Id  saved  his  life  when  attacked  by  the  villagers.  Teddy  is 
l  ed  and  he  and  Dorothy  are  married  and  live  happily  on  the 
i  ich. 


MRS.  DANE'S  DEFENSE"  WILL  BE 

PAULINE  FREDERICK'S  NEXT  FILM 


Henry  Arthur  Tones'  stage  success  "Mrs.  Dane's  Defense," 
U  been  selected  as  Pauline  Frederick's  next  Paramount 
Ijture  following  the  adaptation  of  David  Graham  Phillips' 
'  he  Hungry  Heart,"  which  she  completed  several  weeks  ago. 
Lgh  Ford,  who  directed  Miss  Frederick's  first  motion  picture 
£  >earance  and  has  supervised  a  number  of  her  other  Para- 
i  unt  pictures,  will  be  in  charge  of  the  production.  "Mrs. 
1  ne's  Defense"  has  proven  to  be  one  of  Henry  Arthur  Jones' 
£  atest  successes  and  it  was  in  this  play  that  Margaret  Anglin 
aiieved  fame. 


By  BENNY 


THE  WEEK'S  BEST  BET  IN  PICTURES 

The  market  has  plenty  of  selling  platers,  so  to  speak, 
and  average  films,  but  the  tipster  has  not  slipped  the 
sure-enough,  place-your-cash-in-this-one  on  any  of  the 
"features."  Producers'  claims  are  discounted.  "Aladdin 
and  the  Wonderful  Lamp,"  in  ten  parts,  with  Wm.  Fox's 
Kiddies,  leads  the  field,  with  the  Essanay-Ade-General 
features  offering  great  fun,  with  exquisite  subtitles  in 
slang.  This  combination  should  coax  'em  from'the  lire- 
sides.  The  Ade  fables  are  keen,  and  the  gang  in  the 
seats  will  be  tickled.  The  "Aladdin"  film  is  an  adapted 
fairy  tale.    Get  it.    It's  good. 

In  the  Big  Money  Places  This  Week 
George  Walsh  slaps  a  fast  piece  of  leather  in  "The 
Yankee  Way,"  another  Fox. 

'Bab's   Diary,"  Paramount   C-D.,  with  Marguerite 


Anita  King's  P.  A.  calls  her  the  "Queen  of  the  Kings." 
Well,  mebeso. 


We  suppose  the  Squirrel  Film  Corporation,  recently 
formed  in  New  York,  will  do  nut  stuff. 


Things  to  Be  Thankful  For 

Jack  Livingston,  who  represents  Art  in  "The  Eyes  of  the 
World"  film,  doesn't  wear  a  Tamo'shanter  nor  a  Windsor  tie. 


Is  Your  Name  There? 

Speaking  of  Honor  Rolls,  where,  oh  where,  is  that  staunch 
little  body  of  Illinois  exhibitors  that  hover  around  the  Ma- 
sonic Temple,  Chicago?  Why  don't  they  "kick  in"  with  $3 
apiece  to  Lee's  fund? 


Slighting  the  Flag 

Just  as  soon  as  a  five-reeler  begins  to  drag  these  days,  the 
reliable  old  director  slaps  in  the  Stars  and  Stripes,  the  audi- 
ence applauds,  and  manages  to  stand  the  "feature"  until  the 
finish.  Then  the  P.  A.  gets  busy  and  tells  how  the  film  brought 
'em  out  of  the  seats.    He  means  the  flag. 


Poor  Dummies — Not  Butterfly 

All  serials,  according  to  the  P.  A.,  are  "titanic,  thrilling, 
knock-outs,  featuring  the  fearless  and  inimitable — ,"  when  he 
knows,  and  the  dear  public  knows,  that  only  dummies  are 
thrown  over  cliffs  and  from  speeding  trains. 


Why  is  it? 

A  bunch  of  reviewers  will  file  sorrowfully  out  of  a  pro- 
jection room,  holding  their  noses,  and  knock  the  picture  to  a 
fare-ye-well.  And  the  next  day  pound  out  five  hundred  words 
of  hot  air  on  the  "superb  production  of  the  Humpty-Dump 
Fillum  Company."    Why  is  it? 


One  of  the  mysteries  of  the  film  drama:  Putting  a  good 
actor  in  a  "punk"  play  and  expecting  the  "fans"  to  go  crazy 
over  the  wonderful  production. 


Oh,  Death,  Where  Is  Thy  Sting? 

"She  runs  the  gauntlet  of  her  ample  dramatic  powers,"  a 
press  agent  writes. 


Corvallis  (Ore.)  Rises  to  Remark 

Corvallis,  Ore. — Movie  theater  closed  on  Sunday  here. 
This  is  a  good  way  to  kill  business.  "Blue  laws"  simply  force 
people  into  deceits  and  questionable  pleasure. — From  Salem 
(Ore.)  Statesmen. 

Mack  Sennett,  Please  Note 

An  aspirant,  giving  her  qualifications  to  be  a  film  star, 
says:  "I  love  violets,  'The  Duchess,'  Phillips.  Miss  Brandon 
and  other  literature;  my  bathing  suit  is  a  dream;  I  prefer  to 
be  a  star,  but  will  take  anything  going.  I  need  the  coin.  I 
got  a  classy  dancing  frock  and  sing  swell." 


32 


EXHIBITORS  HERALD 


ANITA  KING  AND  GAIL  KANE  STAR 

IN  TWO  FIVE  REELERS  SCHEDULED 

ON  MUTUAL  PROGRAM  FOR  OCT.  8 


Miss  King  appears  in  the  first  of  her  series  of  Mutual- 
Horkheimer  pictures  on  the  Mutual  schedule  of  October  8. 
"The  Girl  Angle,"  her  initial  production,  is  to  be  released  on 
that  date,  together  with  "Southern  Pride,"  a  five-reel  Mutual- 
American  drama  starring  Gail  Kane.  The  week's  schedule 
includes  Capter  IV  of  "The  Lost  Express,"  the  Mutual-Signal 
photonovel  starring  Helen  Holmes,  two  comedies  and  two 
topicals. 

In  Miss  King's  first  picture  she  has  the  role  of  a  two- 
fisted  fighting  woman,  a  person  of  great  self-sufficiency,  who 
detests,  despises  and  distrusts  the  male  of  the  species  to  an 
intense  degree.  Miss  King  has  done  the  part  remarkably  well, 
it  is  said.  The  production  is  in  five  reels.  Joseph  Ryan  occu- 
pies the  principal  place  in  the  supporting  cast. 

Miss  Gail  Kane  has  a  new  kind  of  role  in  her  new  picture. 
"Southern  Pride.'  She  is  assigned  to  the  part  of  the  proud 
daughter  of  an  old  but  impoverished  Creole  family,  loved  by 
two  men  and  loving  one — the  everlasting  triangle.  There  is  a 
theft  of  family  heirlooms  to  throw  a  touch  of  mystery  into  the 
story.  The  settings  are  typically  southern  and  thoroughly  up 
to  the  American  Film  Company's  standard. 

Two  Comedies  on  Week's  Schedule 

There  are  two  comedies  on  the  schedule  for  the  week. 
"Firing  Father,"  the  second  of  the  new  series  of  Mutual-Strand 
one-reel  pictures  starring  Billie  Rhodes,  and  "Jerry  and  the 
Bully,"  a  one-reel  Cub  featuring  George  Ovey. 

Exhibitors  in  all  parts  of  the  country  showed  keen  pleas- 
ure over  the  announcement  that  Mutual  would  release  a  series 
of  forty-four  Strand  comedies  starring  Miss  Rhodes  and  ex- 
traordinarily heavy  bookings  have  followed  the  news.  Miss 
Rhodes  is  supported  by  Jay  Belasco.  "Firing  Father"  is 
scheduled  for  October  9  and  "Jerry  and  the  Bully'  reaches 
the  screen  October  11. 

Chapter  IV— "The  Lost  Express" 

The  serial  for  the  week  is  "The  Oil  Well  Conspiracy," 
Chapter  IV  of  "The  Lost  Express,"  the  Mutual-Signal  fifteen- 
chapter  photonovel  starring  Helen  Holmes.  Chapter  IV  takes 
the  production  up  to  the  point  where  the  motive  for  the  theft 
of  old  General  Thurston's  secret  formula  for  granulating  gas- 
oline is  revealed.  Helen  has  been  injured  in  an  automobile 
collision  at  a  railroad  grade  crossing  and  has  been  carried  to 
the  offices  of  the  Valquez  Oil  Company.  Recognized  by  Val- 
quez,  she  is  ordered  off  the  property  and  his  suspicions  con- 
vince her  it  is  he  for  whom  the  plans  are  wanted. 

Two  Topicals  on  the  Schedule 

Reel  Life,  the  Mutual  Film  Magazine,  scheduled  for  Octo- 
ber 11,  covers  the  following  subjects:  "A  Dam  Across  the 
Mississippi,"  "The  Development  of  the  Watch,"  "Acrobatic 
Cyclists,"  and  shows  the  raising  of  cantaloupes  in  the  Imperial 
Valley.  The  animated  drawing  from  life  is  entitled  "Coming 
Home  From  the  Club  in  1950."  Mutual  Weekly,  carrying  cur- 
rent events,  is  issued  October  10. 


QUEBEC'S  $20,000,000  BRIDGE 

COMPLETED  AFTER  DISASTER  AND 

DEATH  SHOWN  IN  GAUMONT  REELS 


On  September  11,  1916,  the  5,000-ton  central  span  which 
was  to  complete  Quebec's  $20,000,000  bridge  fell  into  the  St. 
Lawrence  river,  killing  ten  workmen.  This  was  the  second 
failure  to  raise  this  immense  span  into  position.  After  more 
than  a  year  the  Gaumont  Company  is  able  to  show  in  No.  144 
of  the  Mutual  Weekly,  issued  October  :i,  the  third  and  success- 
ful attempt  to  complete  this  monster  bridge.  With  a  cantilever 
length  of  2,830  feet,  a  clearance  which  will  allow  the  passage 
of  the  tallest  masted  ships,  the  Quebec  bridge  is  the  greatest 
in  the  world,  surpassing  the  famous  bridge  across  the  Frith  of 
Forth,  near  Edinburgh.  Even  a  16-story  building  would  not 
extend  above  the  main  posts,  and  more  than  65,000  tons  of  steel 
were  used  in  its  construction. 

A  number  of  scenes  in  this  issue  of  the  Gaumont-Mutual 
Weekly  keep  us  in  close  touch  with  our  new  army.  At  Camp 
Mills,  Long  Island,  the  Secretary  of  War  reviews  27,000  "Rain- 
bow Troopers";  Seattle  bids  farewell  to  its  second  quota  of 
selected  men,  and  presents  each  man  with  a  basket  of  good 
cheer;  San  Francisco  says  good-bye  to  the  "Grizzlies,"  a  regi- 
ment composed  entirely  of  Westerners,  and  the  only  regiment 
the  government  has  permitted  to  be  formed  in  the  West;  his- 
toric Lexington  tells  its  recruits  God-speed  on  the  identical  spot 


where  their  Revolutionary  ancestors  assembled  142  years  ago 
to  fight  for  freedom;  in  Boston,  engineers  receive  instruction 
in  building  foundations  for  big  guns;  the  first  dental  ambulance 
is  exhibited  in  New  York  City;  society  girls  of  the  National 
Capital  send  a  live  cub  mascot  to  General  Pershing;  and  in 
France,  our  soldiers  join  with  the  poilus  in  honoring  the  birth- 
day of  Lafayette. 

War  news,  however,  is  not  allowed  to  monopolize  the  en- 
tire number,  many  other  topics  of  news  interest  demanding  a 
showing.  The  fashion  department  this  week  is  "for  men  only," 
and  the  latest  Fall  models  for  sport  and  business  are  pictured 
in  all  their  splendor. 


BILLY  SUNDAY  IN  DRIVE  ON 

DEVIL  AND  WAR  SCENES  FROM 

EUROPE  IN  UNIVERSAL  WEEKLY 


With  the  exception  of  a  series  of  pictures  showing  the 
opening  of  Billy  Sunday's  fall  campaign  at  San  Francisco, 
where  it  is  predicted  the  athletic  evangelist  will  make  the  devil 
take  to  the  Pacific  Ocean,  the  19th  issue  of  Universal  Current 
Events  is  devoted  exclusively  to  military  subjects. 

The  reception  accorded  our  troops  in  London  also  is  pic- 
tured. In  addition  to  interesting  human  interest  studies  of  the 
crowds,  intimate  pictures  are  given  of  King  George  V,  Queen 
Mary,  and  the  Queen  Mother  Alexandra,  besides  close-ups  of 
Premier  Lloyd-George.  American  Ambassador  Page  and  Ad- 
miral Sims,  U.  S.  N.  In  Trafalgar  Square  and  at  Wellington 
Barracks  Universal's  cameramen  obtained  some  of  the  finest 
shots  that  have  come  out  of  London  in  months. 

Another  thrilling  review,  recently  staged  on  the  narrow 
strip  of  sand  that  still  remains  free  of  invaders,  shows  King 
Albert  of  Belgium,  "the  hero  without  a  country,"  watching  his 
battle-worn  veterans  pass  before  him  in  full  campaign  regalia 

A  series  of  Official  French  War  Pictures  have  also  been 
added  to  this  reel,  giving  a  graphic  idea  of  the  celebration  helc 
in  Alsace  a  few  weeks  ago  upon  the  arrival  of  the  French 
General  Hirschauer  with  his  troops  in  one  of  the  cities  of  the 
province  that  has  been  under  Prussian  domination  from  187 
until  very  recently.  The  joy  of  the  liberated  French  populac 
is  expressed  in  characteristic  fashion. 

Throughout  the  reel  occur  many  unusual  bits  of  photog 
raphy,  while  the  titling  has  all  of  the  popular  appeal  that  ha 
made  other  issues  notable. 


CAREY  STARS  IN  "THE  SECRET  MAN, 

BUTTERFLY  FEATURE  FOR  ( 


Harry  Carey  is  the  star  of  the  Butterfly  picture  schedule 
for  October  1.  "The  Secret  Man"  is  the  title  of  Carey's  star 
ring  vehicle,  and  gives  promise  of  being  the  most  popular  fea 
ture  in  which  he  has  yet  appeared  on  the  Butterfly  progran 

Romance  and  mystery  are  blended  in  the  story,  whic 
details  one  of  the  most  varied  chapters  in  the  career  of  Chej 
enne  Harry.    The  likable  road  agent  is  serving  a  term  in  th 
Arizona  penitentiary  on  a  charge  that  he  believes  is  unjus 
So  he  takes  the  first  opportunity  to  escape,  via  the  refus 
wagon,  and  before  his  absence  has  been  discovered,  boards 
transcontinental  flier  and  hides  himself  in  the  compartmer 
which  has  been  reserved  by  Henry  Beaufort,  a  young  Eas 
erner  on  the  way  to  his  uncle's  ranch  near  the  Mexican  borde 
Beaufort  has  been  secretly  married  to  Molly  Harris,  the  siste 
of  the  local  sheriff,  during  a  previous  visit,  and  their  child 
being  cared  for  by  a  family  of  Mexicans,  who  are  continuall 
pressing  Molly  for  more  money.     Cheyenne  Harry  sees 
letter  from  Molly,  together  with  her  picture,  among  Beaufort 
effects  in  the  Pullman.    He  has  hardly  put  them  down  vvhe 
Beaufort  enters,  and  after  one  glance  covers  the  outlaw  wit 
a  revolver.    After  hearing  Harry's  narrative,  however,  Beai 
fort  gives  him  a  change  of  clothes  and  helps  him  to  leave  th 
train  in  safety.    Harry  soon  finds  work  on  a  ranch  not  far  froi 
Beaufort's  destination,  but  his  identity  is  discovered  by 
sleuth,  and  he  is  forced  to  take  to  the  trail.    The  opportunil 
soon  arises  for  him  to  return  Beaufort's  kindness,  and  he  ris< 
nobly  to  the  occasion. 

Carey  is  supported  by  Edith  Sterling,  Vester  Pegg,  Eliz 
beth  Janes,  and  other  Butterfly  favorites. 


LEE  CHILDREN  BEGIN  NEW  PLAY 


Jane  and  Katherine  Lee,  the  William  Fox  juvenile  player 
who  recently  completed  a  new  comedy-drama,  have  start( 
work  on  another  new  production.    Kenean  Buel  is  directing 


EXHIBITORS  HERALD 


33 


THE  FILM  STOCK  MARKET 

By  PAUL  H.  DAVIS  &  COMPANY 
Chicago 


Bid  Asked 

American  Film  Company                             60  70 

Lincoln  Film  Corporation,  pfd                      85  95 

Lone  Star  Corporation,  pfd                         100  102 

Lone  Star  Corporation,  com                          18  22 

Mutual  Film  Corporation,  com                       12  15 

Mutual  Film  Corporation,  pfd                       16  19 

New  York  Motion  Picture  Corporation   55 

North  American  Corporation,  com   25 

States  Film  Corporation,  com   20 

Triangle  Film  Corporation                              1  1% 

World  Film  Corporation   y2 

Quotations  Oct.  2nd,  1917. 


This  department  will  furnish,  on  request,  such  statis- 
tics as  are  available  concerning  the  above  or  other  mo- 
tion picture  stocks,  providing  such  request  does  not  call 
for  an  expression  of  opinion  concerning  the  policy  of  the 
companies  or  the  future  prices  of  the  stocks. 


OFFICIAL  CUT-OUTS  MADE  BY  THE 
CHICAGO  BOARD  OF  CENSORS 


"Bed  Room  Blunder"  (Paramount) — Man  kicking  wife  in  posterior; 
'two  scenes  showing  hook  raising  woman's  dresses;  two  views  of  woman's 
^posterior  showing  through  window;  man  in  front  of  hotel  gazing  at  woman's 
legs;  girl  in  bathing  costume  wiggling  back  in  front  of  mirror;  four  scenes 
of  girl  in  "shower"  bath. 


"Countess  Charming"  (Lasky) — Lifting  pin  from  tie;  taking  purse  from 
clock;  taking  wallet  out  of  man's  pocket. 


"Susie's  Scheme"  (Black  Diamond) — Two  scenes  of  holdup  by  convicts; 
scene  of  man  dragging  woman  exposing  her  underwear. 


"His  Precious  Life"  (Keystone) — Three  scenes  of  dummy  legs  behind 
screen;  two  scenes  of  models  in  underwear  before  putting  on  bathrobes; 
all  views  of  model  exposing  shoulders  between  curtains ;  girls  in  one-piece 
bathing  suits  on  stage;  first  scene  of  taking  girl  from  chandelier. 


"Atlantis"  (Great  Northern) — Two  views  of  statuary  in  studio  where 
sex  is  shown. 


"Tears  and  Smiles"  (Pathe) — Man  knocking  down  wife;  shorten  scenes 
jf  man  fighting  officers. 

t  "The  Devil  Dodgers"  (Triangle) — Flash  two  roulette  wheel  scenes; 
wo  shooting  scenes. 


"Lonesome  Luke's  Wild  Woman"  (Pathe) — First  vision  scene  of  harem 
;irls  in  transparent  trousers. 


"Romany  Rose"  (Universal) — Prying  window  open ;  choking  woman ; 
finding  woman. 


"Soapsuds  and  Sirens"  (L-Ko) — First  three  scenes  of  silhouettes  of  girls 
'lisrobing. 


4 


"The  Edge  of  the  Law"  (Butterfly) — Shorten  three  scenes  of  crap  games. 


"Sands  of  Sacrifice"  (American) — Subtitles:  "We'll  cut  the  cards  to 
ee  who  wins  her."  "Not  by  a  damned  sight.  Are  you  men  or  beasts?" 
'So  you're  making  a  love  nest  of  my  property — ■" 


"Signal  Lights"  (Essanay) — Two  holdup  scenes  of  station  agent. 


"The  Underworld  of  Paris"  (Eclair) — Subtitles:  "Blinded  by  soft 
vords  she  leaves  her  home  for  one  of  luxury."  "The  fickle  singer  deserted 
he  one  who  trusted  him."  Man  and  woman  registering  at  hotel;  man 
ooking  through  curtain  at  woman  on  couch;  theft  of  jewelry  from  uncon- 
cious  girl. 


"Transgression"  (Vitagraph) — Shooting  in  vision  scene. 


"Lost  in  Transit"  (Pallas) — Striking  Nicolo  in  face. 


"Rasputin — The   Black   Monk"    (World) — Two   shooting  scenes. 


"Xorth  of  '53"   (Fox) — Shooting  man;  killing  halfbreed. 


:' 


The  Fatal  Ring"  No.  9  (Pathe) — Subtitle:  "Why  should  we  do  away 
vith  her,  when  we  can  get  a  big  ransom";  gang  wrapping  girl  in  rug  at 
arage  door;  attack  on  Carlslake  in  priestess'  rooms;  two  scenes  of  man 
hreatening  Carlslake  with  dagger;  subtitles:  "I'll  give  you  the  diamond, 
■ut  I  must  have  the  girl";  "Them's  the  boss's  words.  If  I  ain't  back  at 
hree,  croak  her";  "If  I'm  not  back  to  my  people  by  three,  the  girl  dies"; 
an  shooting  at  auto  tires;  man  stabbing  figure  on  couch. 

"Camille"  (Fox) — Adult  only  permit.  Two  long  gambling  scenes  where 
noney  is  shown   on   table  and   flash   all   others.     Subtitles:    "That  woman 


once  favored  me  when  I  was  poor,  now  that  I  am  rich  bear  witness  that 
I  pay";  "You  are  here  because  you  are  selfish — and  make  a  sale  of  your 
love  to  the  highest  bidder." 


"The  Spotted  Lily"  (Blue  Bird) — Flash  one  tough  dance  hall  scene  and 
eliminate  three  others;  nude  picture  behind  bar  on  wall;  one  tough  dance 
scene;  woman  dragging  man  into  cafe;  two  scenes  of  drunken  man  leering 
at  girl  at  table. 


"The  Fly  Cop"  (King  Bee) — Man  pulling  artificial  leg  from  girl;  girl 
pulling  skirts  above  knees  in  walking  across  wet  floor. 

"The  Fountain  of  Trouble"  (Joker) — Four  scenes  of  actual  handbag 
thefts. 


"The  Dynamite  Special"  (Bison)  —  Subtitle:  "If  the  smashup  doesn't  do 
the  trick,  this  will  surely  do  it." 


"In  the  Wake  of  the  Huns"  (Pathe) — Subtitle:  "With  the  return  of 
the  French  troops  came  the  revolting  tales  of  ravages  and  rape." 

"The  Secret  of  the  Black  Mountain"  (Falcon) — Two  scenes  of  shooting 
men;  scene  of  rope  cutting. 


table. 


"The  Fatal  Ring"  Xo.  12  (Pathe) — Scene  in  which  man  forces  girl  on 


"I  Believe"  (Unity) — Man  paying  money  to  girl's  father  and  giving 
him  card;  girl  thumbing  nose  at  her  father;  subtitle:  "Gedge's  teachings 
have  convinced  Juicy  Joe  that  it  would  be  silly  for  him  not  to  profit  by  his 
possessions."  Reel  VI,  flash  scenes  of  Stephen  leering  at  wife;  two  scenes 
of  girl  on  floor  including  the  one  where  her  mother  picks  her  up;  flash  six 
scenes  at  "decadent"  party;  two  closeups  of  men  leering  at  women;  shooting 
.)f  Tarleton ;  suicide  of  murderer. 


"The  Climber"  (Falcon) — Three  prizefight  scenes. 


"The  Colonel's  Orderly"  (Domino) — Choking  and  attack  on  guard  by 
soldier. 


"Pete  the  Prowler"   (Nestor) — Prying  window  open. 

"The  Storm  Woman"  (Gold  Seal) — Scene  where  father  attacks  Mina  and 
showing  his  agitation;  all  scenes  after  father  emerges  from  house  and  finds 
body  on  ground. 

"Pinched"  (Pathe) — Man  thumbing  nose. 


"Counting  Out  the  Count"  (L-Ko) — Six  scenes  of  woman  in  spotted 
underwear. 


"The  Day  of  Judgment"  (Eclair) — Subtitles:  "How  much  for  your 
silence?"  "$20,000."  Mob  breaking  glass  door;  flash  choking  man  over 
table;  throwing  man  from  window. 

"Ten  of  Diamonds"  (Triangle) — Additional  eliminations.  Subtitle: 
"Well,  I  know  what  you're  after.  Well,  I'm  game."  Girl  pulling  gown 
from  shoulders;  all  scenes  of  butler  leering  at  girl;  all  but  one  scene  of 
girl  taking  wine  from  cabinet;  all  scenes  of  butler  and  girl  on  couch;  all 
scenes  of  girl  drinking  at  her  dressing  table;  all  scenes  of  butler  and  girl 
drinking  together  in  room. 

"Angel  Factory"  (Pathe) — One  tough  dancing  scene;  men  pulling  down 
girl's  skirt.  Subtitle:  "Why  be  broke  with  so  much  easy  picking";  covering 
brick  with  coat  and  smashing  window;  shooting  sailor. 

"Black  Sheep"  (Universal) — Stealing  in  vision  scene. 

"Her  Bareback  Career"  (Century) — Three  wiggle  dance  scenes  in  silhou- 
ette to  eliminate  scenes  in  which  girl  removes  her  skirt  and  shows  up  in 
underwear. 


"The  Last  of  the  Night  Riders"  (Bison) — Night  riders  applying  torch  to 
tobacco  field.  Three  hold-up  scenes  of  sheriff;  subtitles:  "If  we  wait  for 
more  men  we'll  be  wiped  out.  Let's  blow  up  the  warehouse";  "I  never  had 
a  chance  with  Sue,  but  with  you  out  of  the  way,  perhaps  I  will";  lighting 
fuse;  three  scenes  of  hold-up  of  sheriff's  son. 


"The  Fatal  Ring,"  No.  10  (Pathe) — Three  scenes  of  hold-up  of  reporter; 
two  scenes  of  man  and  girl  struggling  on  floor;  taking  diamonds;  overpower- 
ing reporter;  gagging  and  binding  him;  gang  setting  fire  to  cabin. 


THIS  WEEK  AT  DOWNTOWN 
CHICAGO  THEATERS 


ALCAZAR — World,  "Rasputin,  the  Black  Monk,"  with  Montagu  Love; 
Triangle,  "Broadway,  Arizona,"  with  Olive  Thomas;  Mutual,  "Her  Coun- 
try's Call,"  with  Mary  Miles  Minter;  Triangle,  "The  Tar  Heel  Warrior," 
with  Walt  Whitman;  Paramount,  "Lost  in  Transit,"  with  George  Beban; 
Metro,  "Paradise  Garden,"  with  Harold  Lockwood;  Mutual,  "Queen  X," 
with  Edna  Goodrich. 

AUDITORIUM— Clune,  "The  Eyes  of  the  World,"  with  Kathleen 
Kirkham. 


BANDBOX — Fox,  "The  Spy,"  with  Dustine  Farnum. 

BIJOU —  DREAM — Jewel,  "Sirens  of  the  Sea,"  with  Louise  Lovely. 

BOSTON — Triangle,  "Broadway.  Arizona,"  with  Olive  Thomas;  Mutual. 
"Her  Country's  Call,"  with  Mary  Miles  Minter;  Triangle  "The  Tar  Heel 
Warrior,"  with  Walt  Whitman;  World,  "Rasputin,  the  Black  Monk,"  with 
Montagu  Love:  Metro.  "Paradise  Garden,"  with  Harold  Lockwood;  Mutual, 
"Queen  X,"  with  Edna  Goodrich 

CASTLE — Paramount,  "Double  Crossed,"  with  Pauline  Frederick. 

ORPHEUM — Fox.  "The  Honor  System,"  with   Miriam  Cooper. 

ROSE — Paramount,  "Countess  Charming,"  with  Julian  Eltinge. 

ZIEGFELD — Paramount,  "Bab's   Diary,"  with  Marguerite  Clark. 


34 


EXHIBITORS  HERALD 


CHICAGO  CINEMA  CIRCUIT  IS  FORMED 

TO  RENT  FILMS  FOR  MID-WEST  EXHIBITORS 


Clyde  E.  Elliot  Made  President  and  General.  Manager  of  Concern 
Which  Will  Supply  Features  and  State  Rights  Plays; 
Theaters  Seek  Franchises 


The  Chicago  Cinema  Circuit  was 
formed  this  week  in  Chicago  for  the 
purpose  of  aiding  exhibitors  in  Chicago 
and  surrounding  states  to  secure  first- 
run  feature  film  productions  as  well  as 
state  right  attractions. 

Clyde  E.  Elliot,  for  the  past  two 
years  sales  manager  for  the  Paramount 
Picture  Corporation,  has  resigned  to  ac- 
cept the  presidency  and  general  man- 
agership of  the  new  company.  Mr. 
Elliot,  in  the  following  statement,  out- 
lines his  plans: 

"Our  idea  would  be  to  accept  in  our 
organization  such  theaters  as  are  rep- 
resentative of  the  best  in  the  Central 
States,  thereby  enabling  us  to  co- 
operate more  fully  with  the  various  dis- 
tributing agencies  and  producers. 

"The  new  organization  will  not  con-, 
fine  itself  to  the  city  of  Chicago  alone, 


but  to  neighboring  states  also.  There 
will  be  a  direct  co-operation  between 
each  member  enjoying  a  franchise  with 
us,  as  well  as  sharing  the  many  years' 
experience  of  those  associated  with  us. 
All  of  this  will  be  included  in  the  serv- 
ices rendered.  The  exhibitor  will  have 
back  of  him  an  entire  organization  mak- 
ing purchases  amounting  to  hundreds 
of  dollars  a  week,  and  we  will  also  buy 
state  rights  productions  for  first  run 
presentation  throughout  our  territory. 
I  am  confident,  from  the  film  people 
to  whom  I  have  spoken,  that  our  propo- 
sition will  be  the  biggest  of  its  kind 
ever  attempted  in  the  Central  States,  a 
great  many  theaters  having  already 
made  application  for  franchises. 

"Our  offices  will  be  in  the  North  Amer- 
ican Building.  Albert  Selig  will  act  as 
secretary  and  treasurer." 


ELAINE  HAMMERSTEIN  WILL  BE  PRESENT 

AT  N.  Y.  SHOWING  OF  "THE  CO-RESPONDENT" 


To  Make  Trip  From  Andersonville,  N.  C,  for  Premiere  Scheduled 
Oct.  7  at  Broadway  Theater;  Jewel  Controls  Film  Made 
by  Advance  Moving  Picture  Corporation 


Elaine  Hammerstein,  young  star  of 
Advanced  Motion  Pictures,  on  October 
5,  will  make  a  flying  trip  to  New  York, 
from  Andersonville,  N.  C,  Blue  Gap 
Mountains,  where  she  is  working  with 
Ralph  W.  Ince,  to  be  present  at  the  pre- 
miere at  the  Broadway  Theater  on  Octo- 
ber 7,  of  the  Ralph  W.  Ince  production, 
"The  Co-Respondent, "  in  which  Jewel 
Productions,  Inc.,  presents  her  in  the 
title  role.  She  will  return  to  Anderson- 
ville the  following  day  to  complete  work 
on  her  second  Advanced  feature.  While 
in  the  city  Miss  Hammerstein  will  be 
t^ie   guest   of  Jewel    Productions,  Inc., 


whose  invitation  she  has  accepted  to 
come  to  New  York  for  the  day. 

"The  Co-Respondent,"  the  first  of  Ad- 
vanced Motion  Picture  offerings,  was 
purchased  from  Lee  Shubert,  Arthur 
Hammerstein  and  Ralph  W.  Ince  last 
week  by  Jewel  Productions,  Inc.  It  is 
adapted  from  the  stage  success  of  the 
same  name  by  Rita  Weiman  and  Alice 
Leal  Pollack.  Irene  Fenwick  brought 
it  to  the  Booth  Theater  two  years  ago 
and  it  proved  one  of  the  successes  of  the 
seasoq.  Wilfred  Lucas  plays  opposite 
Miss  Hammerstein  and  the  cast  includes 
George  Anderson,  Robert  Cain,  Richard 
Neill,  Winifred  Harris,  Josephine  Morse, 
Hattie  Home,  Jennie  Mayo,  Charles 
Smith  and  others. 


$100  IS  OFFERED 

IN  CONTEST  FOR  A 
PHOTOPLAY  TITLE 


Commonwealth  Picture  Corp.  of 
Chicago  Will  Pay  for  Most 
Suitable  Name  Sub- 
mitted 


Searching  for  a  title  for  the  big  fea- 
ture picture  now  in  the  making,  in  which 
Charlotte,  the  noted  skater  is  being 
starred,  the  Commonwealth  Pictures 
Corporation  of  Chicago  offers  a  prize  of 
$100.  The  contest  is  open  to  all.  Those 
who  wish  to  enter  the  contest  are  ad- 
vised to  write  the  Commonwealth  Pic- 
tures Corporation,  914  Consumers  Build- 
ing, Chicago,  for  a  synopsis  of  the  story, 
in  order  that  they  may  familiarize  them- 
selves with  the  story. 


MME.  PETROVA  TO 
EDIT  DRAMA  DEPT. 
IN  BIG  MAGAZINE 


One  of  the  secrets  of  attaining  re- 
nown in  the  field  of  motion  pictures  is 
to  possess  beauty,  intelligence,  and  a 
background  of  experience  that  creates 
public  interest.  Mme.  Petrova  has  them 
all  and  she  is  about  to  capitalize  them  to 
a  high  degree  through  the  editorial  work 
she  has  undertaken  for  a  prominent 
woman's  magazine. 

The  Ladies'  World,  in  a  series  of  an- 
nouncements in  leading  magazines,  made 
known  the  fact  that  Petrova  has  agreed 
to  edit  a  monthly  department  of  informa- 
tion concerning  matters  of  dramatic  poise 
and  expression.  It  is  stated  in  addition 
that  the  story  versions  of  the  plays  to 
be  produced  by  Petrova  Picture  Com- 
pany, which  films  are  to  be  published 
through  the  First  National  Exhibitors 
Circuit,  are  to  appear  in  The  Ladies' 
World  simultaneously  with  the  appear- 
ance of  Petrova  pictures  on  the  screen. 


TWO  GOLDWYN  STARS  AND  SCENES  FROM  FORTHCOMING  PLAYS 


I. EFT  TO  RIGHT— ELIZABETH  RISDON,  WHO  STARRED  IN  THE  "MANX-MAN."    A  SCENE  FROM  "FIGHTING  ODDS,"  FEATURING  MEXIN:! 
ELLIOTT.    JANE  COWL  IN  "THE  SPREADING  DAWN."    PORTRAIT  OF  MABEL  NORMAND.  (Goldwyn) 


EXHIBITORS  HERALD 


SYNOPSES  OF  CURRENT  RELEASES 


MUTUAL 


"The  Oil  Well  Conspiracy"— October 
(Episode  Four,  '"Lost  Express,"  two- 
eel  Signal  drama,  with  Helen  Holmes). 
-Helen,  after  being  injured  in  the  train 
;reck,  is  taken  to  the  Thurston  home, 
nd  here  she  puzzles  the  doctor,  as  she 
.5  unconscious,  yet  opening  and  closing 
ser  eyes.  Pitts,  alias  the  Harelip,  de- 
ides  to  marry  Helen,  but  she  refuses 
Uim.  He  endeavors  to  recover  the  part 
f  the  blueprint  which  is  missing.  He 
nds  it  in  the  hidden  train  and  hides  it 
1  a  shack.  Helen  comes  upon  the  shack 
I  nd  smashes  the  model  which  she  finds 
here.  She  is  able  to  escape  when  an 
il  car  jumps  the  track  and  wrecks  the 
uilding. 

"The  Girl  Angle"— October  S  (hve- 
^el  Horkheimer  drama,  with  Anita 
ling). — Because  faith  has  been  shat- 
;red  by  one  man,  Maud  Wainwright 
ates  all  men.  The  sheriff  and  "Three- 
run  Smith"  both  pay  her  court.  One 
ight  Smith  and  his  friends  come  to  her 
'ith  a  floral  tribute  and  she,  misunder- 
:anding  their  visit,  starts  shooting.  The 
len  bind  and  gag  her  and  take  her  to 
mith's  cabin.  She  finds  some  mail  bags 
nd,  believing  him  an  outlaw,  reports 
im  to  the  sheriff.  Later  she  finds  some 
apers  which  prove  that  Smith  is  a  val- 
ed  secret  service  man.  She  determines 
)  take  his  place  and  locate  the  real  out- 
iw.  An  investigation  of  the  sheriff's 
ibin  convinces  Maud  that  he  is  guilty 
nd  she  is  in  time  to  prevent  the  lynch- 
lg  of  Smith  and  the  conviction  of  the 
iieriff.  Maud  confesses  to  Smith  that 
le  loves  him. 

"Southern  Pride" — October  S  (five- 
>el  American  drama,  with  Gail  Kane). 
-Lucie  raises  some  money  on  the  fam- 


ily jewels  from  an  antique  dealer.  Fran- 
cois, her  brother,  in  an  endeavor  to  find 
favor  with  an  unscrupulous  woman, 
steals  the  jewels  and  gives  them  to  her. 
When  Gaspar,  the  dealer,  sees  Morgan 
pay  Lucie  attention  he  demands  the 
jewels.  Lucie  cannot  find  them  and 
confesses  to  Gaspar,  who  suggests  that 
she  marry  him.  Francois  enters  and 
tells  where  the  jewels  are  and  Lucie 
goes  to  the  vampire,  who  scornfully  re- 
turns them.  Gaspar  is  determined  to 
get  Lucie  or  kill  her,  and  a  struggle  en- 
sues, in  which  Gaspar  is  killed.  The 
event  sobers  Francois  and  he  resumes 
the  responsibility  of  providing  for  the 
family,  and  the  love  affair  of  Lucie  and 
Robert,  a  poor  man,  is  straightened  out 
and  runs  along  smoothly 


GOLDWYN 


"Firing  Father" — October  9  (one-reel 
Strand  comedy,  with  Billie  Rhodes  and 
Jay  Belasco). — Billie's  father  refuses  to 
allow  Jay  to  call  upon  her  and  they 
plan  to  meet  on  the  porch  alcove.  Jay 
is  discovered  by  father  and  the  dogs 
are  set  on  him.  Father  then  advises 
Jay  that  if  he  can  get  in  the  house  he 
can  have  Billie.  Billie  starts  a  confla- 
gration in  a  punch  bowl  and  Jay  and  his 
amateur  firemen  get  into  the  house.  Jay 
is  recognized  through  his  disguise  and 
father  sends  for  the  police.  However, 
the  policeman  proves  to  be  a  minister  in 
disguise,  and,  true  to  his  word,  father 
insists  that  the  ceremony  take  place. 


"Jerry  and  the  Bully" — October  11 
(one-reel  Cub  comedy,  with  George 
Ovey). — Jerry  escapes  the  policemen 
and  lands  in  the  country,  where  he  be- 
comes the  school  teacher.  He  and  the 
town  bully  are  rivals  for  the  hand  of 
the  girl  where  Jerry  is  making  his  home. 
Things  go  well  until  one  day  Jerry  gets 
into  a  fight  and  in  an  endeavor  to  escape 
breaks  into  one  of  the  rooms  of  a  female 
member  and  he  is  ousted. 


FOX 


"A  Rich  Man's  Plaything"— October  7. 
(Five-reel  Fox  drama  with  Valeska  Sur- 
att). — While  cruising  off  the  New  Eng- 
land coast,  "Iron  Lloyd"  meets  Marie, 
who  is  employed  in  the  oyster  canning 
factories.  Marie  tells  Lloyd,  whom  she 
knows  as  Strange,  how  she  would  fight 
the  oppressing  lords  of  the  tenements 
if  she  had  the  means.  To  test  her  Lloyd 
has  a  legacy  transferred  to  Marie. 
Marie,  believing  the  money  has  come 
from  a  dead  relative,  goes  to  New  York 
and  starts  her  campaign.  She  aims  to 
destroy  both  Deneau  and  Lloyd.  Her 
efforts  are  fruitful  and  on  her  last  eve- 
ning she  plans  to  meet  Strange.  He 
tells  Marie  that  Deneau  is  bankrupt  and 
when  Marie  inquires  about  Lloyd,  he 
explains  his  deception.  At  first  Marie  is 
angered,  but  when  Lloyd  tells  of  his  love 
for  her,  she  is  willing  to  forgive  him. 


"Fighting  Odds" — October  T  (seven- 
reel  Goldwyn  drama,  with  Maxine  El- 
liott).— James  Copley,  a  young  and  suc- 
cessful automobile  manufacturer,  arouses 
the  enmity  of  John  W.  Blake,  and  Blake 
interests  him  in  a  fake  merger,  which 
causes  the  ruin  of  Copley  and  sends  him 
to  prison  for  swindling.  In  order  to  get 
revenge,  his  beautiful  wife  disguises  her- 
self as  a  wealthy  widow  and  meets 
Blake.  He  becomes  enamored  of  the 
woman  and  pays  her  great  attention. 
One  evening  in  his  home  she  is  about 
to  get  the  necessary  papers  which  will 
prove  her  husband's  innocence  when 
Blake  learns  her  identity,  locks  her  in 
the  vault  and  prepares  to  escape.  He 
is  stopped  by  the  butler,  who  proves  to 
be  a  detective,  and  the  turn  of  affairs 
releases  the  innocent  man  and  puts  the 
guilty  one  in  his  place. 


METRO 


"Paradise  Garderr" — October  1  (Seven- 
reel  Yorke  drama  with  Harold  Lock- 
wood). — Jerry  has  been  raised  in  com- 
plete solitude  and  knows  nothing  of  evil 
in  the  world.  On  his  twenty-first  birth- 
day he  is  introduced  to  society.  He 
meets  Marcia  YanWyck,  of  the  idle  rich 
class,  and  becomes  infatuated  with  her. 
Roger  Canby,  who  has  been  his  guardian, 
and  Una  Habberton,  whom  Jerry  had 
accidentally  met  on  his  grounds,  are 
worried  over  the  boy's  infatuation  for 
Marcia.  At  one  of  Marica's  parties 
Jerry  forgets  his  gloves  and  returning 
to  the  house  he  finds  Marcia  and  Jack, 
his  rival,  in  a  passionate  love  scene. 
Jerry  becomes  jealous  and  he  and  Jack 
have  a  quarrel  and  after  a  brutal  scene 
with  Marcia,  Jerry  leaves  with  a  realiza- 
tion that  the  world  contains  trouble  and 
pain.  Back  on  his  estate,  with  the  com- 
pany of  LTna,  his  wounds  are  soon  healed 
and  on  the  spot  where  they  first  met 
they  plight  their  troth. 


VITAGRAPH 


"Dead  Shot  Baker" — October  15  (five- 
reel  Vitagraph  drama,  with  William 
Duncan). — In  rescuing  some  girls  from 
the  clutches  of  outlaws,  Baker,  the 
sheriff,  comes  upon  Evelyn,  and  wrhen 
she  refuses  his  "attempts  to  get  employ- 
ment for  her,  he  proposes,  and  is  sur- 
prised at  the  acceptance.  Evelyn  be- 
comes a  most  hated  person  in  Wolfville 
because  she  disregards  her  husband  and 
is  constantly  in  the  company  of  the 
postmaster,  an  Easterner.  Baker  plans 
to  die  in  order  that  she  might  marry  the 
man  he  thinks  he  loves,  so  he  leads  a 
raid  against  some  robbers.  After  suc- 
cessful driving  the  men  off.  Baker  falls 
down  a  cliff  and  is  apparently  dead. 
News  of  his  death  arouses  the  love  in 
Evelvn.  and  when  the  posse  brings  him 
back'  she  nurses  him  to  health  and  be- 
comes the  heroine  of  Wolfville. 


36 


EXHIBITORS  HERALD 


BIG  NEWS  "BREAKS"  OF  WEEK  TO  APPEAR 

IN  GAUMONT  REELS  FOR  WEEK  OF  OCT.  1. 


Current  Topics  Pictured  in  This  Issue  of  Mutual  Weekly  No.  146  which 
Will  Be  Featured  by  Newspapers,  Is  Announcement 


The  first  film  of  the  Gaumont  Com- 
pany for  the-  week  of  October  15  is  Gau- 
mont-Mutual  Weekly  No.  146,  which  will 
reach  the  screen  on  Wednesday,  Octo- 
ber 17.  The  current  topics  which  will 
appear  in  this  issue  will  be  those  head- 
lined in  the  newspapers  of  about  that 
date.  It  is,  of  course,  no  more  possible 
to  predict  the  contents  of  No.  146  than 
to  foresee  what  news  events  will  occupy 
the  pages  of  the  daily  papers.  But  Gau- 
mont cameraman  are  everywhere  on  the 
alert,  and  as  soon  as  important  news 
"breaks"  it  will  be  shown  in  the  Mutual 
Weekly. 

Like  a  literary  magazine,  the  Gau- 
mont screen  magazine,  "Reel  Life,"  is 
carefully  prepared  in  advance  of  pub- 
lication. It  is  therefore  possible  to  state 
the  contents  of  No.  77,  which  will  be  is- 
sued Thursday,  October  18.  Two  cam- 
eramen were  sent  to  Panama  and  points 
on  the  Gulf  of  Mexico  to  photograph 
the  feature  subject  in  this  number,  "'The 
Banana    Industry."     This    industry  is 


shown  in  its  entirety,  from  the  planting 
of  the  banana  tuber,  or  "eye,"  among 
decaying  jungle  vegetation  to  the  un- 
loading of  perfect  bunches  by  machinery 
in  the  United  States. 

Hardly  less  interesting,  and  probably 
housewives  will  deem  it  of  greater  im- 
portance, is  "When  Dishwashing  Is  a 
Pleasure,"  which  illustrates  a  recent  in- 
vention which  allows  the  sanitary  wash- 
ing of  each  dish  in  clean,  separate  water 
in  a  way  which  will  not  injure  the  pret- 
tiest or  most  delicate  hands.  The  Gau- 
mont Company  promises  to  show  other 
inventions  to  lighten  housework  in  suc- 
ceeding issues. 

The  other  subjects  in  this  number  are: 
"A  Colonial  Church  in  South  Carolina,'- 
which  was  saved  from  destruction  dur- 
ing the  Revolution  by  the  coat  of  arms 
of  George  III;  the  making  of  a  crude 
bracelet  by  "A  Primitive  Jeweler,"  and 
"An  Optical  Illusion,"  an  animated  draw- 
ing from  the  humorous  weekly,  "Life," 
which  proves  that  the  chorus  girl  did 
not  kick  off  the  minister's  "lid." 


"MADAM  WHO,"  FIRST  BARRISCALE  FILM 

FOR  PARALTA  SEEN  AS  BIG  SUCCESS 


President  Carl  Anderson  and  Concern's  Officers  Proclaim  Feature  Ont 
of  Season's  Hits  After  Exhibition  in  New  York; 
Is  War  Interest  Drama 


TRIANGLE 


"Ashes  of  Hope" — October  7  i  five-reel 
Triangle  drama,  with  Belle  Bennett.) — 
Gordon  is  indifferent  to  the  people  of 
Paluski  and  Gonda,  a  girl  of  the  dance 
hall,  makes  a  wager  that  she  can  win 
Gordon.  When  a  drunken  miner  shoots 
at  her  Gordon  steps  in  front  and  saves 
her.  At  the  dance  hall  she  invites  him 
to  drink,  but  he  knocks  the  glass  out  of 
her  hand.  The  other  men  demand  that 
he  apologize,  but  he  knocks  their  guns 
out  of  their  hands.  A  fight  ensues  and 
Gordon  is  knocked  unconscious.  Gonda 
takes  him  to  her  cabin  and  takes  care 
of  him  and  after  he  is  recovered  she 
tells  him  of  her  love.  One  day  Gordon 
receives  a  letter  telling  him  that  h'e 
should  come  home,  that  he  is  no  longer  a 
fugitive  from  justice.  He  leaves  with- 
out bidding  Gonda  good-bye,  which 
makes  her  angry.  After  holding  up 
some  men  to  get  railway  fare,  he  is 
captured,  brought  back,  and  is  about 
to  have  justice  meted  out  to  him  when 
Gonda  sells  herself  that  Gordon  might 
go  home  to  his  wife  and  baby. 


"A  Phantom  Husband" — ( )ctober  7 
(five-reel  Triangle  drama,  with  Ruth 
Stonehouse). — When  on  St.  Valentine's 
day  Jessie  receives  no  love  missives  she 
becomes  very  much  chagrined  and  the 
other  girls  laugh  at  her  and  pity  her. 
She  conceives  a  plan  to  write  letters  to 
herself  and  each  day  goes  to  the  post- 
office  for  a  letter.  She  shows  these  let- 
ters to  the  girls  and  they  ask  to  see  her 
engagement  ring.  She  buys  herself  one. 
Then  they  want  to  know  when  she  will 
be  married.  She  names  the  day  and 
then  goes  to  the  city  to  visit  her  rela- 
tives and  think  out  her  plans.  She  hears 
of  an  unidentified  body  at  the  county 
morgue.  She  claims  it,  brings  it  back 
home  and  makes  plans  to  bury  it,  telling 
every  one  it  is  her  husband,  who  has 
met  his  death.  Allan  Avery  learns  that 
the  body  is  that  of  his  brother  and  comes 
claiming  the  body.  The  two  fall  in  love 
and  then  Jessie  confesses  her  duplicity. 


CLAIRE  WHITNEY 

IS  ENGAGED  FOR 
C.  K.  YOUNG  FILM 


Claire  Whitney  has  been  engaged  for 
the  screen  version  of  "Shirley  Kaye," 
the  second  Clara  Kimball  Young  pic- 
ture by  her  own  organization,  under  the 
management  of  Harry  I.  Garson,  now 
under  way  at  Thanhouser  Studios,  New 
Rochelle. 

She  is  cast  in  the  role  of  Daisy  Magen, 
a  young  girl  who  wishes  to  break  into 
society  through  the  influence  of  Shirley 
Kaye,  played  by  Clara  Kimball  Young. 

Miss  Whitney  is  well  known  in  the 
film  field,  having  been  four  years  before 
the  camera,  and  has  been  seen  in  many 
successes,  the  most  notable  being  "The 
Nigger,"  in  which  she  played  opposite 
William  Farnum. 

She  also  appeared  in  "The  Plunderer," 
"When  False  Tongues  Speak,"  "Under 
Two  Flags,"  "Heart  and  Soul,"  with 
Theda  Bara.  and  "The  Ruling  Passion," 
in  which  Miss  Whitney  played  the  stel- 
lar role. 


Bessie  Barriscale's  second  Paralta  play, 
"Madame  Who,"  founded  on  Harold 
MacGrath's  military  secret  service  story 
of  the  same  name,  adapted  to  the  screen 
by  Monte  M.  Katterjohn,  was  recently 
completed  at  the  Paralta  studios  in 
Hollywood  and  the  first  print  forwarded 
to  New  York. 

A  private  projection  of  the  new  photo- 
play was  made  last  Monday  for  Carl 
Anderson,  president  of  Paralta,  and  other 
officers  and  attaches.  The  film  im- 
pressed those  who  saw  it  and  the 
opinion  was  that  in  "Madam  Who" 
Paralta  has  an  attraction  which  should 
prove  to  be  one  of  the  season's  suc- 
cesses. 

While  the  story  is  told  in  an  atmos- 
phere of  camp,  trench  and  battle,  the 
war  interest  is  entirely  secondary  to 
the  dramatic  portrayal  of  a  determined 
young  woman  who  becomes  a  military 
secret  service  agent  to  avenge  the  death 
of  her  father  and  brothers,  who  have 
lost  their  lives  in  action. 

This  young  woman,  "Jeanette  Beau- 
fort," played  by  Miss  Barriscale, 
matches  wits  with  the  most  shrewd  and 
experienced  military  secret  agents  of 
the  enemy.  Endeavoring  to  capture 
them,  she  is  herself  captured  by  eleven 
men,  all  of  whom  are  masked.  Ten  of 
them  are  unknown  to  each  other,  but 
one,  their  leader,  knows  them  all. 

To  save  her  life,  "Jean"  is  compelled 
to  marry  one  of  them.  As  the  cere- 
mony is  performed  by  the  leader,  who 
is  a  clergyman,  she  notices  a  peculiar 
tattoo  mark  on  the  wrist  of  the  man  to 
whom  she  is  being  married. 

With  this  mark  as  a  clue,  "Jean"  be- 
gins search  for  her  unknown  husband 
as  an  incident  to  her  activities  for  her 


government^  but  the  mysterious  sigr 
hinders  her  more  than  it  helps  and  lead 
her  into  an  entanglement  of  myster 
and  intrigue  which  is  only  solved  at  th 
very  ending  of  the  story. 

Clyde  De  Vinna,  who  did  the  photc 
graphic  work,  has  greatly  added  to  hi 
reputation  in  "Madam  Who,"  whic 
will  be  Miss  Barriscale's  first  Paralt 
release.  Grace  Miller  White's  "Ros 
o'  Paradise"  will  follow  this  productio 
which  in  turn  will  be  followed  by  h( 
third  Paralta  play,  "Within  the  Cup." 


EXHIBITORS  HERALD 


37 


Rex  Weber,  director  for  the  Titan 
Pictures  Corporation,  which  concern  is 
producing  a  series  of  timely  comedies 
"or  the  American  Military  Relief  Asso- 
jiation,  received  some  stiff  jolts  Sep- 
.ember  22  in  a  speedy  trip  a  la  Yellow 
:ab,  while  en  route  from  the  Selig  to 
:he  Rothacker  studios.  A  Lincoln  ave- 
iue  car  and  the  sturdy  Saffron  Susie 
ried  to  argue  matters  on  a  south-bound 
rack,  but  Prexy  Busby's  vehicle  had  the 
jdge  in  the  fuss,  knocking  cab  and  Rex 
;o  curb,  breaking  an  axle  and  spilling 
oal  Weber.  To  get  results,  be  sure  and 
ise  one  of  those  "English  tanks"  the 
Huns  now  know  so  much  about,  in  the 
,iext  encounter. 


I  J.  C.  Gilmore,  one  of  "the  road's  regu- 
lars," is  surely  burning  it  up  for  the 
(ewel  productions,  judging  from  the  neat 
. ittle  pile  of  "Come  Through"  and  "Si- 
i'ens  of  the  Sea"  contracts  piling  up  in 
Manager  Eli  Van  Ronkel's  office. 


Speaking  of  "Sammies,"  you  all  should 
lave  lamped  the  embryo  officer,  Dick 
Travers,  in  town  September  22.  week- 
end. He  surely  looks  his  part  and  we're 
ill  for  you,  Dick,  old  scout. 


j  F.  J.  Flaherty,  formerly  of  the  Univer- 
sal, now  is  managing  the  local  exchange 
or  the  Hoffman-Foursquare  features,  lo- 
cated in  the  College  Building,  and  from 
he  way  the  dust  is  flying  it  looks  as 
hough  "the  modest  violet"  has  a  flock 
Sf  winners  for  his  many  exhib  friends. 


'Tis  murmured  that  the  busy  trio, 
ones,  Linick  &  Schaefer,  have  closed 
vith  the  peerless  D.  W.  Griffith,  secur- 
ng  all  his  productions  for  initial  screen- 
,ngs  in  Chicago  at  their  Orpheum  The- 
.tre.  Xo  wonder  Georgie  Moore  is  pur- 
eying  the  gladsome  smiles  as  the  au- 
umn  leaves  begin  to  fall. 


"Hank"  Ford,  the  famous  "can"  manu- 
acturer  of  Michigan,  now  is  making  de- 
iveries  on  his  Ford  Weekly,  the  current 
.vents  films  par  excellence,  to  the  In- 
diana and  Illinois  exhibitors,  through 
ireiver  &  Herz,  local  distributors.  And 
hey  are  great,  so  we've  been  informed, 
-eave  it  to  "Si"  and  "Umbrella"  Herz 
o  pluck  bargains. 


which  is  playing  at  the  Bijou  Dream  for 
a  week  run. 


Edwin  Silverman,  Chicago  manager 
for  Butterfly  Pictures,  is  back  in  the  city 
after  a  week's  frolic  on  old  Manhattan 
Isle,  pleasure  bent.  Waderyer  mean, 
"pleasure  bent"?  Slip  us  the  dope,  Ed, 
old  top. 


The  Chicago  Association  of  Com- 
merce bulletin,  the  Chicago  Commerce, 
carries  a  caption  in  a  recent  article 
termed  "Chicago  Appreciates  Its  Film 
Industry,"  and  in  the  story  a  very  inter- 
esting resume  of  the  business  of  the 
American  Film  Company  is  recorded, 
with  special  mention  regarding  its  up- 
to-the-minute  president,  Samuel  Hutch- 
inson. 


"Ah!  'Tis  an  ill  wind  and  all  that 
sort  of  stuff,  you  know,"  gurgles  Ed 
Donahoe.  purchasing  agent  for  the 
American  Film  Company.  Ed  had  been 
pulling  the  Sherlock  Holmes  act  on  a 
certain  tired  member  of  the  feline  fra- 
ternity which  had  been  nursing  Ed's 
favorite  hair  cushion  on  various  cool 
evenings  on  the  North  Side.  On  the  big 
night,  said  cushion  was  lavishly  show- 
ered with  sharp-pointed  thumb  tacks,  but 
Kitty-cat  wised  up  and  located  a  cornfy 
place,  where  a  splendid  view  of  the 
pained  expression  on  the  night  watchman 
was  had,  as  he  sleepily  flopped  into  the 
comforts  of  the  old  hair  cushion. 


Jos.  Skirboll,  district  manager  of 
Metro  Pictures,  flew  into  the  city  for  a 
brief  visit  October  1. 


Dr.  W.  E.  Shallenberger.  president  of 
the  Arrow  Film  Corporation,  is  in  the 
city  on  a  brief  business  trip. 


MARY  CHARLESOX  TO 
STAR  IN  WAL1  HALLS' 
NEWEST  FILM  PLAY 

Miss  Mary  Charleson,  who  has  be- 
come very  popular  through  her  work 
while  appearing  opposite  Henry  B.  Wal- 
thall in  many  of  his  greatest  successes 
of  the  Essanay  Company,  has  been  en- 
gaged as  leading  woman  with  the  Henry 
B.  Walthall  Pictures  Corporation,  whose 
productions  will  be  made  under  the  exec- 
utive direction  of  Paralta  Plays,  Inc. 
Miss  Charleson  has  won  the  distinction 
of  appearing  as  leading  woman  for  this 
star  after  a  wide-  and  varied  experience 
in  the  hall  of  dramatic  fame.  Her  father 
was  one  of  the  famous  "heavies"  on  the 
stage  of  Ireland,  the  country  in  which 
he  was  born,  and  she  made  her  first  ap- 
pearance behind  the  footlights  as  a  baby 
in  arms.  Since  that  time  she  has  been 
connected  with  the  stage  until  her  en- 
trance into  motion  pictures. 

Among  some  of  the  pictures  in  which 
she  has  appeared  with  Mr.  Walthall  are 
"Burning  the  Candle."  "The  Saint's  Ad- 
venture," "The  Truant  Soul"  and  "Little 
Shoes."  She  has  also  appeared  in  "Mr. 
Barnes  of  New  York,'  "The  Prince 
Chap,"  "Sealed  Lips,"  "Passers-By"  and 
"The  Country  That  God  Forgot." 


BIG  CHARIOT  RACE 
OFFERS  THRILL  IN 
NEW  FOX  FEATURE 


Horses  Four  Abreast  Race  in  Spec- 
tacular Scene  of  "Cleopatra"; 
Theda  Bara  Stars 


A  spectacular  chariot  race,  with  horses 
four  abreast,  followed  by  more  than  five 
hundred  mounted  men,  speeding  around 
mountain  roads  above  the  rolling  Pa- 
cific, forms  one  of  the  most  exciting 
scenes  in  the  Theda  Bara  superpicture. 
"Cleopatra."  William  Fox,  who  pro- 
duced the  elaborate  screen  drama,  will 
present  it  soon  at  a  big  Broadway  the- 
ater in  New  York. 


FUNKHOUSER  PLANS  NEW  FIGHT  TO 

STOP  CHICAGO  SHOWING  OF  "SPY" 


Despite  the  Court  Ruling,  the  Major  Decides  Fox  Patriotic  Feature 
Must  Be  Taken  From  Chicago  Screens;  W.  R.  Sheehan 
Authorizes  a  Sweeping  Fight 


We  have  it  confidential  that  Pauline 
'rederick.  who  recently  became  Mrs. 
lack,  was  literally  smothered  with  con- 
ratulations  in  Washington  upon  the 
appy  day.  Listen — besides  there  is 
lore  than  one  Mr.  Mack  in  this  old 
S..  the  P.  A.  Mack  for  the  Universal 
Ind  Bluebird  local  offices  is  too  busy 
•earing  down  pencil  points  on  the  old 
'ress  sheets  to  flirt  with  Dan  Cupid's 
arts,  as  yet. 


.  Fred  Beecroft,  now  advertising  man- 
ger for  the  yews,  visited  Chicago  during 
Tie  week  of  September  24. 

I  Leave  it  to  Sig  Fauler  for  being  asleep. 

Ii — wot?  The}-  tell  ns  Sig  just  sent  in 
V  j  "double  order"  on  the  little  admission 
9  pasteboards  for  the  "Sirens  of  the  Sea," 


Major  M.  L.  C.  Funkhouser,  head  of 
the  Chicago  Board  of  Censors,  has  de- 
cided to  make  a  further  fight  against  the 
continued  showing  of  the  Fox  patriotic 
film.  "The  Spy."  Notice  has  been  served 
on  Zeisler  &  Schwartz,  attorneys  repre- 
senting the  Fox  Film  Corporation,  that 
a  motion  will  be  argued  before  United 
States  District  Judge  Carpenter,  for  the 
dissolution  of  the  preliminary  injunction 
under  which  the  picture  now  is  being 
shown  in  twelve  Chicago  theaters  each 
day. 

This  decision  on  the  part  of  the  major 
probably  indicates  a  determined  fight  by 
the  Fox  people  against  the  whole  system 
of  censorship  as  it  exists  in  Chicago. 

Winfield  R.  Sheehan,  general  manager 
of  the  Fox  Corporation,  was  in  Chicago. 


Wednesday,  September  19,  in  conference 
with  local  attorneys  and  C.  W.  Eckhardt. 
district  manager,  over  eliminations  or- 
dered in  "The  Conqueror,"  an  American 
historical  film,  and  "When  a  Man  Sees 
Red,"  a  story  of  the  American  merchant 
marine.  Mr.  Sheehan  is  understood  to 
have  authorized  sweeping  contests  of  the 
major's  decisions  in  all  cases  relating  to 
Fox  productions. 


Toronto,  Ont. — Alice  Howell  Come- 
dies have  made  a  decided  success  in 
Canada,  judging  from  reports  received 
at  the  State  Right  Features  head  office 
at  Toronto.  Two  of  the  best  theaters  in 
Ontario,  the  Strand  and  Loew's,  Yonge 
street,  Toronto,  have  booked  these  come- 
dies for  an  early  showing. 


38 


EXHIBITORS  HERALD 


CANADIAN  FILM  NEWS 


Toronto,  Ont. — Mr.  Jerry  Ruck,  one 
of  the  best  known  film  salesmen  of  On- 
tario, who  has  been  with  Universal  for 
a  good  number  of  years,  is  now  confin- 
ing his  efforts  to  Butterfly  Pictures 
throughout  Western  Ontario.  Mr.  Ruck 
is  the  enterprising  young  man  who  car- 
ried away  the  prize  of  a  gold  watch  in 
the  last  sales  contest  inaugurated  by 
the  Canadian  Universal  Film  Company. 
Limited,  among  the  sales  force  on  the 
Screen  Magazine. 


Toronto,  Ont.  —  Butterfly  Picture, 
"Straight  Shooting,"  will  be  seen  at 
Shea's  Hippodrome,  Toronto,  week  of 
Oct.  1.  Manager  McArdle  of  this  thea- 
ter is  anticipating  a  splendid  business  on 
this  western  picture. 


Toronto,  Ont. — The  Imperial  Theater, 
under  the  management  of  Wm.  Sturgess. 
is  making  considerable  improvements  in 
his  theater  in  Toronto.  He  has  just 
lately  installed  an  electrical  sign,  which 
is  said  to  be  one  of  the  finest  show  signs 
in  this  city  and  has  also  made  arrange- 
ments to  inaugurate  vaudeville  in  con- 
nection with  his  pictures. 


Toronto,  Ont. — Raymond  S.  Peck, 
publicity  manager  for  Canadian  Univer- 
sal Film  Company,  Limited,  was  in  De- 
troit last  week,  conferring  with  W.  A. 
Bach,  who  was  formerly  in  charge  of  the 
Canadian  publicity  for  Universal.  Mr. 
Bach  is  on  a  trip  to  the  various  ex- 
changes throughout  the  United  States, 
and  while  in  Detroit,  Mr.  Peck  took  this 
opportunity  of  seeing  him  and  discussing 
various  publicity  plans  in  connection 
with  the  company  in  Canada. 


Winnipeg,  Man. — Messrs.  Micky,  Rose 
and  Bert  Lubin,  were  in  Winnipeg  lately 
opening  offices  for  the  Globe  Films.  Mr. 
Lubin  is  to  manage  the  Winnipeg  office 
and  Mr.  Rose  will  go  on  to  Calgary  and 
open  an  office  there.  From  Calgary  Mr. 
Rose  will  handle  the  entire  Western  ter- 
ritory. Globe  Films  has  brought  in  the 
Metro  Feature  "The  Slacker"  and  also 
"Redemption"  and  Billy  West  Comedies. 


Toronto,  Ont. — Some  very  elaborate 
plans  now  are  under  way  by  the  Moving 
Picture  Distribution  Committee,  the  new 
organization  which  has  been  appointed 
by  the  Dominion  Government  to  work 
in  conjunction  with  Food  Controller 
Hanna. 

The  committee  is  to  have  charge  of 
distribution  throughout  Canada  of  all 
films  dealing  with  the  conservation  of 
food  and  allied  interests  and  the  first 
film  to  be  made  and  which  is  to  be  pre- 
sented to  the  people  by  the  Food  Con- 
servation Committee  is  called  "Every- 
body's Business."  This  film  will  be 
shown  at  the  Regent  Theater,  Shea's  and 
Loew's  Toronto,  the  entire  week  of 
Oct.  1. 

"Everybody's  Business"  is  an  English 
film  and  approximately  1,500  feet  and 
delivers  a  powerful  message  along  war 


lines.  A  feature  of  the  film  is  the  thrill- 
ing submarine  scenes.  It  is  a  vivid, 
snappy  story,  and  has  the  sanction  of 
both  British  and  Canadian  Government 
authorities. 

Immediately  following  "Everybody's 
Business,"  other  films  dealing  with  the 
Food  Conservation  and  "Win  the  War" 
messages  will  be  shown  to  the  Canadian 
people  through  this  committee. 

During  the  week  of  Sept.  24,  a  special 
film  was  shown  at  the  Regent  Theater, 
Toronto,  in  which  the  Hon.  J.  W.  Hanna, 
tells  the  people  something  about  con- 
serving white  bread,  bacon,  and  other 
food  products.  This  film  was  well  re- 
ceived. 


Toronto,  Ont. — "The  Public  Be 
Damned"  was  shown  at  the  Strand  Thea- 
ter, Yonge  street,  the  week  of  Sept.  24. 
This  picture  was  advertised  extensively 
and  advantage  was  taken  of  the  adver- 
tising which  is  being  done  for  food  con- 
servation campaigns.  This  picture  is 
very  timely  and  played  to  capacity  busi- 
ness all  week. 


Toronto,  Ont. — "Birth,"  which  was 
shown  under  the  auspices  of  the  Globe 
Films,  Limited,  which  concern  the  Ca- 
nadian rights,  played  to  splendid  busi- 
ness at  Massey  Hall  the  week  of  Sept. 
:.'4.  The  film  was  shown  to  women  only, 
which  is  a  unique  feature,  as  far  as  the 
picture  business  in  Canada  is  concerned, 
as  this  is  the  first  time  in  the  history  of 
the  country  that  a  picture  has  been 
shown  to  women  only.  All  previous  ef- 
forts to  play  the  picture  along  this  line 
having  failed  to  secure  the  sanction  of 
the  Censor  Boards,  but  evidently  the 
lessees  of  this  film  got  over  with  it  in 
good  style. 


Toronto,  Ont. — The  funeral  of  Wally 
Davidson,  held  Saturday,  Sept.  22,  was 
very  largely  attended  by  all  the  film  men 
of  Toronto  and  vicinity.  The  late  Mr. 
Davidson,  who  was  one  of  the  beat 
known  exchange  men  in  film  circles  in 
Ontario,  died  very  suddenly  after  a  short 
illness. 


Winnipeg,  Man. — The  operator's  and 
musician's  strike  in  the  city  of  Winnipeg 
has  been  brought  to  a  satisfactory  close. 
The  musicians,  operators  and  exhibitors, 
compromised.  The  strike  was  very  suc- 
cessfully handled  by  the  theater  man- 
agers and  none  of  the  theaters  were 
closed  at  any  time  during  the  trouble. 


Toronto,  Out. — Globe  Films  Limited 
had  a  screening  on  Thursday,  Sept.  23, 
for  the  exhibitors  of  Ontario  of  the  first 
Lillian  Walker  film  made  by  her  own 
company,  the  title  of  the  subject  being 
"The  Lust  of  the  Ages." 


Toronto,  Ont. — A  number  of  well 
known  film  men  in  Canada  are  joining 
the  Globe  Films  Limited.  Sam.  Glazer, 
formerly  with  the  Monarch  Films,  and 
Messrs.  J.  and  S.   Kaplan  of  Famous 


Players  have  joined  the  Globe  forces; 
also  that  Mr.  Arrow  of  the  Monarch 
Films  has  joined  Globe  as  chief  account- 
ant. 


Toronto,  Ont. — T.  Coulson,  former 
manager  of  the  Photodrome,  has  again 
resumed  the  management  of  this  live 
downtown  theater.  Mr.  Coulson  left  the 
Photodrome  to  manage  the  Globe  Thea- 
ter. 


ARTISTS  SKETCH 

BEFORE  CAMERA  IN 
PETROVA  PICTURE 


For  one  of  the  scenes  made  recently 
for  first  Petrova  Picture  at  the  Bio- 
graph  studio,  which  Madame  Petrova  has 
rented  until  the  completion  of  the  Pe- 
trova studios,  practically  all  the  artists 
in  Washington  Square  were  corralled. 
Among  them  are  many  well-known  mag- 
azine cover  illustrators. 

The  set  for  which  Bobby  North,  Mme. 
Petrova's  studio  manager,  scoured  New 
York  in  search  of  real  artists,  is  laid  in 
a  large  studio  in  Paris  where  dozens  of 
art  students  are  sketching  from  one 
model.  Since  their  easels  are  shown 
toward  the  audience,  Mme.  Petrova  and 
Director  George  Irving  decided  that  or- 
dinary "supers"  would  not  do,  and  that 
real  artists  must  be  secured.  The  op- 
portunity to  be  photographed  while 
actually  at  work  on  a  pastel  or  wash 
drawing  appealed  very  strongly  to  those 
who  have  already  arrived,  as  well  as  to 
the  "near  artists"  of  Greenwich  Village 
and  Washington  Square,  ana  they  flocked 
to  take  part  in  Petrova's  picture. 

One  of  the  young  women,  Miss  Beatrix 
Sherman,  the  miniature  and  silhouette 
artist,  who  was  the  official  "silhouet- 
tist"  at  both  the  Panama-California  In- 
ternational Exposition  at  San  Diego  and 
the  Panama-Pacific  International  Expo- 
sition at  San  Francisco,  made  several 
silhouette  studies  of  Madame  Petrova 
which  have  proved  so  interesting  that 
they  will  be  used  in  the  same  manner 
as  photographs  have  been  used  in  the 
publicity  work  for  the  Petrova  Pictures. 


EXHIBITORS  HERALD 


39 


CALENDAR  OF  FEATURE  RELEASES 


ARTCRAFT  PICTURES 

ay — "A  Romance  of  the  Redwoods, "  five  reels,  with  Mary  Pickford. 
une — "Wild  and  Woolly,"  five  reels,  with  Douglas  Fairbanks, 
uly — "The  Little  American,"  six  reels,  with  Mary  Pickford. 
ug.  i2 — "Seven  Keys  to  Baldpate,"  five  reels,  with  George  M.  Cohan, 
ug.  26 — "Down  to  Earth,"  five  reels,  with  Douglas  Fairbanks, 
ept.  3 — "Rebecca  of  Sunnybrook  Farm,"  five  reels,  with  Mary  Pickford. 
ept.  10 — "Barbary  Sheep,"  five  reels,  with  Elsie  Ferguson. 
Oct.     1 — "The  Man  From  Painted  Post,"  five  reels,  with  Douglas  Fairbanks. 
Oct.  15 — "The  Narrow  Trail,"  five  reels,  with  William  S.  Hart, 
ct.  22 — -"The  Woman  God  Forgot,"  five  reels,  with  Geraldinq  Farrar. 

ART  DRAMAS,  INC. 

June  25 — Erbograph,  "The  Road  Between,"  five  reels, 
j July    2 — U.  S.,  "The  Peddler,"  five  reels, 
fuly    9 — Van  Dyke,  "Miss  Deception,"  five  reels. 

July  31 — Apollo,  "When  You  and  I  Were  Young,"  five  reels,  with  Alma 
Hanion.  i 

Aug.    7 — Horsley,  "Eye  of  Envy,"  five  reels,  with  Crane  Wilbur. 
I  Aug.  13 — U.  S.  "Think  It  Over,"  five  reels,  with  Catherine  Calvert. 
['Vug.  27 — Erbograph.  "The  Little  Samaritan,"  five  reels,  with  Marian  Swayne. 

Sept.    3 — U.  S.,    Behind  the  Mask,"  five  reels,  with  Catherine  Calvert. 

3ept.  10 — Horsley,  "Blood  of  His  Fathers,"  five  reels   with  Crane  Wilbur. 
|5ept.  17 — Van  Dyke,  "Peg  o'  the  Sea,"  five  reels,  with  Jean  Sothern. 

BLUEBIRD  PHOTOPLAYS 

fuly     9 — "The  Car  of  Chance,"  five  reels,  with  Franklyn  Farnum. 
uly  16 — "The  Greater  Law,"  five  reels,  with  Myrtle  Gonzales  and  George 
Hernandez. 

I  fuly   23 — "The  Rescue,"  five  reels,  with  Dorothy  Phillips, 
fuly  30 — "The  Little  Terror,"  five  reels,  with  Violet  Mersereau. 
\ug.    6 — "The  Clean-Up, "  five  reels,  with  Franklyn  Farnum  and  Brownie 
Vernon. 

\ug.  13 — "The  Show  Down,"  five  reels,  with  Myrtle  Gonzales  and  George 
Hernandez. 

'Mr.  Opp,"  five  reels,  with  Neva  Gerber  and  Arthur  Hoyt. 
'The  Charmer."  five  reels,  with  Ella  Hall. 


\ug.  20 — ' 
\ug.  27—' 
Sept.  3 — 
5ept.  3 — 
5ept.  10 — 


'Triumph,"  five  reels,  with  Dorothy  Phillips. 
'Mother  o'  Mine,"  five  reels,  with  Rupert  Julian  and  Ruth 


A  Stormy  Knight,"  five  reels,  with  Franklyn  Farnum  and 
Vernon. 

Sept.  17 — "The  Mysterious  Mr.  Tiller,"  five  reels,  with  Ruth  Clifford 
pert  Julian. 

iept.  24 — "Flirting  With  Fate,"  five  reels,  with  Brownie  Vernon  and 
Rawlinson. 

Dct 
)ct. 
)ct 


Clifford. 
Brownie 


and  Ru- 
Herbert 


"The  Spotted  Lily,"  five  reels,  with  Ella  Hall. 
"Anything  Once,"  five  reels  with  Franklyn  Farnum. 


une  25 — ' 


15 — "Bondage."  five  reels,  with  Dorothy  Phillips, 
let.  22 — "The  Desire  of  the  Moth,"  five  reels,  with  Ruth  Clifford. 


BUTTERFLY  PHOTOPLAYS 

'Man  and  Beast,"  five  reels,  with  Eileen  Sedgwick. 
"The  Plow  Woman,"  five  reels. 

The  Reed  Case,"  five  reels,  with  Allen  Holubar  and  Louise  Lovely. 
'H;gh  Speed,"  five  reels,  with  Jack  Mulhall. 
'The  Double  Standard,"  five  reels,  with  Roy  Stewart. 
'A  Wife  on  Trial,"  five  reels,  with  Mignon  Anderson. 
'Follow  the  Girl,"  five  reels,  with  Ruth  Stonehouse. 
'Midnight  Man,"  five  reels,  with  Jack  Mulhall. 
'The  Lair  of  the  Wolf,"  five  reels,  with  Gretchen  Lederer. 
'Straight  Shooting,"  five  reels,  with  Harry  Carey  and  Molly  Malone. 
"Who  Was  the  Other  Man?"  five  reels,  with  Francis  Ford. 
"The  Little  Pirate,"  five  reels,  with  Zoe  Rae. 
"The  Spindle  of  Life,"  five  reels,  with  Neva  Gerber. 
''The  Edge  of  the  Law,"  five  reels,  with  Ruth  Stonehouse. 


uly 
uly 
uly 


2— 
9—' 
16—' 


uly  23— 
uly  30— 
lug.  6—' 
lug.  13—' 
lug.  20 — ' 
lug.  27— 
iept.  3 — 
iept.  10— 
Sept.  17— 
iept.  2 


une  17—' 

une  24 — 

luly  1— 

luly  1— 

•uly  8- 

|Uly  15- 

,uly  22- 


ulv 


-ug.  11- 
-ug.  18- 
ept.  2- 
•ept.  9- 
ept.  16- 
ept.  23- 
ept.  30- 


FOX  FILM  CORPORATION 

'Wrath  of  Love,"  five  reels,  with  Virginia  Pearson. 
'Some  Boy,"  five  reels,  with  George  Walsh. 
'When  a  Man  Sees  Red,"  five  reels,  with  William  Farnum. 
"The  Siren,"  five  reels,  with  Valeska  Suratt. 
■"The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 
"Two  Little  Imps,"  five  reels,  with  Katherine  and  Jane  Lee. 
-"To  Honor  and  Obey,"  five  reels,  with  Gladys  Brockwell. 
•"The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 
■"Wife  Number  Two,"  five  reels,  with  Valeska  Suratt. 
-"Wrath  of  Love,"  five  reels,  with  Virginia  Pearson. 
-"Durand  of  the  Bad  Lands,"  five  reels,  with  Dustin  Farnum. 
-"The  Soul  of  Satan,"  five  reels,  with  Gladys  Brockwell. 
"Betrayed,"  five  reels,  with  Miriam  Cooper. 
-"When  False  Tongues  Speak,"  five  reels,  with  Virginia  Pearson. 
"The  Yankee  Way,"  five  reels,  with  George  Walsh. 
-"North  of  Fifty-three,"  five  reels,  with  Dustin  Farnum. 
-"Conscience,"  five  reels,  with  Gladys  Brockwell. 


GOLDWYN  PICTURES  CORPORATION 

ept.  9 — "Polly  of  the  Circus,"  six  reels,  with  Mae  Marsh, 
kpt.  16 — "Baby  Mine."  six  reels,  with  Madge  Kennedy, 
'ct.      7 — "Fighting  Odds,"  six  reels,  with  Maxine  Elliott. 
Pet.  14 — "The  Spreading  Dawn,"  six  reels,  with  Jane  Cowl. 


KLEINE-EDISON-SELIG-ESSANAY 


July 
July 
July 

July 
July 

July 
July 
July 

July 
Aug. 

Aug. 
Aug. 
Aug. 

Aug. 
Aug. 

Aug. 
Aug. 
Aug. 

Aug. 

Sept. 

Sept. 

Sept. 

Sept. 

Sept. 

Sept. 

Oct. 

Oct. 

Oct. 

Oct. 


fuly 
July 
July 
July 
Aug. 
Aug. 
Aug. 
Sept. 
Sept. 
Sept. 

Sept. 
Oct. 
Oct. 
Oct. 

"Oct. 


ies,  twow 


9 — Selig,  "A  Rag  Baby,"  Hoyt  C.  two  reels. 

9 — Edison,  "Light  in  Darkness,"  five  reels,  with  Shirley  Mason. 
11 — Essanay,  "Where  Is  My  Mother?"  "Do  Children  Count"  series, 
reels,  with  Mary  McAlister. 

16 —  Essanay,  "Range  Boss,"  five  reels,  with  Jack  Gardner. 

18 — Essanay,  "When  Sorrows  Weep,"    Do  Children  Count?"  series,  two 

reels,  with  Mary  McAlister. 
23 — Essanay,  "The  Golden  Idiot,"  five  reels,  with  Bryant  Washburn. 

23 —  Selig,  "A  Runaway  Colt,"  two  reels,  Hoyt  C. 

25 — Essanay,  "The  Uneven  Road,"  "Do  Children  Count?"  series,  two 

reels,  with  Mary  McAlister. 
30 — Edison,  "One  Touch  of  Nature,"  five  reels,  with  John  J.  McGraw. 
1 — Essanay,  "The  Season  of  Childhood,"  "Do  Children  Count?"  series, 

two  reels,  with  Mary  McAlister. 
6 — Selig.  "A  Dog  in  the  Manger,"  two  reels,  Hoyt  C. 
6 — Essanay,  "Skinner's  Baby,"  five  reels,  with  Bryant  Washburn. 
8— Essanay,  "The  Little  White  Girl,"  ''Do  Children  Count?"  series, 
two  reels,  with  Mary  McAlister. 
13 — Selig,  "The  Barker,"  five  reels,  with  Lew  Fields. 
15 — Essanay,  "The  Bridge  of  Fancy,"  "Do  Children  Count?"  series,  two 

reels,  with  Mary  McAlister. 
20 — Essanay,  "Open  Places,"  five  reels,  with  Jack  Gardner. 
20 — Selig,  "A  Trip  to  Chinatown,"  two  reel  Hoyt  C. 
22 — Essanay,  "The  Kingdom  of  Hope,"  "Do  Children  Count?"  series, 

two  reels,  with  Mary  McAlister. 
27 — Edison,  "The  Lady  of  the  Photograph,"  five  reels,  with  Shirley 
Mason. 

3 — Essanay,  "Efficiency  Edgar's  Courtship,"  five  reels,  with  Taylor 
Holmes. 

3— Selig,  "A  Midnight  Bell,"  two  reel  Hoyt  C. 
10 — Essanay,  "Pants,"  five  reels,  with  Mary  McAlister. 

17 —  Edison,  "The  Awakening  of  Ruth,"  five  reels,  with  Shirley  MasoD. 
17 — Selig,  "A  Contented  Woman,"  two  reel  Hoyt  C. 

24 —  Essanay,  "Men  of  the  Desert,"  five  reels,  with  Jack  Gardner. 
1 — Selig,  "A  Bear  Fact,"  two  reel  Hoyt. 

1 — Edison,  "The  Appletree  Girl,"  five  reels,  with  Shirley  Mason. 

8 —  "A  Fool  for  Luck,"  five  reels  with  Taylor  Holmes. 

15 —  "The  Fibbers,"  five  reels,  with  Bryant  Washburn. 

METRO  PICTURE  CORPORATION 

9 —  "Peggy,  the  Will  o'  the  Wisp,"  five  reels,  with  Mabel  Taliaferro. 

16 —  Yorke,  "The  Secret  Spring,    five  reels,  with  Harold  Lockwood. 

23 —  "The  Belle  of  the  Season,"  five  reels,  with  Emmy  Wehlen. 
30 — "Miss  Robinson  Cruso,"  five  reels,  with  Emmy  Wehlen. 

6 — "The  Jury  of  Fate,"  five  reels,  with  Mabel  Taliaferro. 
13 — "The  Girl  Without  a  Soul,"  five  reels,  with  Viola  Dana. 
27 — "To  the  Death,"  five  reels,  with  Mme.  Petrova. 

3 — Yorke,  "Under  Handicap,"  five  reels,  with  Harold  Lockwood. 
10 — "The  Lifted  Veil,"  five  reels  with  Ethel  Barrymore. 

17 —  "Their  Compact,"  five  reels,  with  Francis  X.  Bushman  and  Beverly 

Bayne. 

24 —  "The  Silence  Sellers."  five  reels,  with  Mme.  Petrova. 

1 — Yorke,  "Paradise  Garden,"  five  reels,  with  Harold  Lockwood. 
8 — "Life's  Whirlpool,"  five  reels,  with  Ethel  Barrymore. 
15 — "The  Adopted   Son,"  six  reels,  with   Francis  X.   Bushman  and 
Beverly  Bayne. 

22 — "More  Truth  than  Poetry,"  five  reels,  with  Mme.  Petrova. 


July 
July 
luly 
July 
Aug. 
Aug. 
Sept 
Sept 
Sept 
Sept 
Sept 
Sept 

Sept. 
Sept. 
Oct. 

Oct. 
Oct. 
Oct. 
Oct. 
Oct. 
Oct. 
Oct. 


July 
July 

July 

July 

July 

July 
July 


MUTUAL  STAR  FEATURES 

9 — Powell,  "Mary  Moreland,"  five  reels,  with  Marjorie  Rambeau. 

16 —  Horkheimer,  "Betty  Be  Good,"  five  reels,  with  Jackie  Saunders. 

23 —  American,  "Melissa  of  the  Hills,"  five  reels,  with  Mary  Miles  Minter. 
30 — American,  "Pride  and  the  Man,"  five  reels,  with  William  Russell. 

6 — American,  "Souls  in  Pawn,"  five  reels,  with  Gail  Kane. 
13 — Horkheimer^  "Bab  the  Fixer,"  five  reels,  with  Jackie  Saunders. 

3 — American,    Charity  Castle,"  five  reels,  with  Mary  Miles  Minter. 

3 — Empire,  "Reputation,"  five  reels,  with  Edna  Goodrich. 
10 — American,  "The  Bride's  Silence,"  five  reels,  with  Gail  Kane. 
10 — Empire,  "Outcast,"  six  reels  with  Ann  Murdock. 

17 —  American.  "The  Rainbow  Girl,"  five  reels  with  Juliette  Day. 

17 — Fischer,  "The  Girl  Who  Couldn't  Grow  Up,"  five  reels  with  Mar- 
garita Fischer. 

24 —  American,  "Sands  of  Sacrifice,"  five  reels,  with  William  Russell. 
24 — Empire,  "The  Runaway,"  five  reels,  with  Julia  Sanderson. 

1 — American,    "Her   Country's   Call,"   five   reels,   with   Mary  Miles 
Minter. 

1 —  American,  "Queen  X,"  five  reels,  with  Edna  Goodrich. 
8 — American,  "Southern  Pride,"  five  reels  with  Gail  Kane. 

8 —  Horkheimer,  "The  Girl  Angel,"  five  reels  with  Anita  King. 

15 — Empire,  "The  Beautiful  Adventure,"  five  reels,  with  Ann  Murdocfc. 

15 —  American,  "The  Calendar  Girl,"  five  reels,  with  Juliette  Day. 
22 — American.  "The  Sea  Master,"  five  reels,  with  William  Russell. 

22 —  Empire,  "The  Unforeseen,"  five  reels,  with  Olive  Tell. 

PARAMOUNT  PICTURE  CORPORATION 

2 —  Famous  Players,  "At  First  Sight,"  five  reels,  with  Mae  Murray. 
5— Morosco,  "Big  Timber,"  five  reels,  with  Kathlyn  Williams  and  Wal- 
lace Reid. 

9 —  Famous  Players,  "The  Love  That  Lives,"  five  reels,  with  Pauline 

Frederick. 

12 — Lasky,  "Forbidden  Paths,"  five  reels,  with  Vivian  Martin  and  Ses- 

sue  Hayakawa. 

16 —  Lasky,  "What  Money  Can't  Buy,"  five  reels,  with  Pickford,  Huff 

and  Roberts. 

19 — Morosco,  "Cook  of  Canyon  Camp,"  five  reels,  with  George  Beban. 

23 —  Famous  Players,  "The  Long  Trail,"  five  reels,  with  Lou  Tellegen. 


40 


EXHIBITORS  HERALD 


July  26 — Lasky,  "The  Squaw  Man's  Son,"  five  reels,  with  Wallace  Reid  and 

Anita  King. 

30 — Lasky,  "The  Crystal  Gazer,"  five  reels,  with  Fannie  Ward. 

2 —  Pallas,  "A  Kiss  for  Susie,"  five  reels,  with  Vivian  Martin. 
5 — "The  Amazons,"  five  reels,  with  Marguerite  Clark. 
5 — "The  Varmint,"  five  reels,  with  Jack  Pickford  and  Louise  Huff. 

12 — "The  Law  of  the  Land,"  five  reels,  with  Mme.  Petrova. 
19 — "The  Mysterious  Miss  Terry,"  five  reels,  with  Billie  Burke. 
19 — "Hashimura  Togo,"  five  reels,  with  Sessue  Hayakawa. 
26 — "Little  Miss  Optimist,"  five  reels,  with  Vivian  Martin. 

3 —  "Lost  in  Transit,"  five  reels,  with  George  Beban. 
10 — "The  Hostage,"  five  reels,  with  Wallace  Reid. 
10 — "On  the  Level,"  five  reels,  with  Fannie  Ward. 
17 — "The  Sunset  Trail,"  five  reels  with  Vivian  Martin. 
17 — "Exile,"  five  reels,  with  Mme.  Petrova. 
17 — "Double-Crossed,"  five  reels,  with  Pauline  Frederick. 
24 — "Bab's  Diary,"  five  reels  with  Marguerite  Clark. 
24 — "The  Countess  Charming,"  five  reels  with  Julian  Eltinge. 

1 — "The  Ghost  House,"  five  reels,  with  Jack  Pickford  and  Louise  Huff. 
S — "Arms  and  the  Girl,"  five  reels  with  Billie  Burke. 
8 — "The  Trouble  Buster,"  five  reels  with  Vivian  Martin. 
15— "The  Call  of  the  East,"  five  reels,  with  Sessue  Hayakawa. 

PARAMOUNT  COMEDIES 

June  11 — Black  Diamond,  "Her  Fractured  Voice." 

June  18 — Klever,  "Commuting." 

June  25— Black  Diamond,  "Auto  Intoxication." 

July     2— Klever,  "Oh,  Pop." 

July     9 — Black  Diamond,  "Wits  and  Fits." 

July   16 — Klever,  "The  Wrong  Mr.  Fox." 

July  23 — Black  Diamond,  "The  Rejuvenation." 

July  30 — Klever,  "Motorboating." 

Aug.    6 — Black  Diamond,  "Susie  the  Sleepwalker." 

Aug.  13 — Klever,  "Summer  Boarding." 

Aug.  20 — Klever,  "Egged  On." 

PARAMOUNT  TRAVELOG 

July     2 — How  California  Harvests  Wheat. 

July     9 — In  the  High  Sierras. 

July  16 — An  Oregoman  Niagara. 

July  23 — Catching  and  Canning  Oregon  Salmon. 

July  30 — To  the  Summit  of  Mount  Hood. 

Aug.    6 — Geysers  of  the  Yellowstone. 

Aug.  13 — Wonders  of  Yellowstone. 

Aug.  20 — Tropical  Nassau. 

Aug.  27 — Madrid  to  Madiera. 

Sept.    3 — Norway. 

Sept.  10 — Honk  Kong  and  the  Pearl  River. 

Sept.  17 — Canton  and  Shanghai. 

Sept.  24 — Picturesque  Pekin. 

Oct.     1 — Across  Manchura  to  Korea. 

Oct.     S — The  Singular  City  of  Seoul. 

Oct.    15 — Queer  Korean  Customs. 

Oct.  22 — Tokyo,  the  Metropolis. 

PATHE  EXCHANGE,  INC. 

June  24 — Lasalida,  "When  Baby  Forgot,"  five  reels,  with  Marie  Osborne. 
July     1 — Thanhouser,  "The  Woman  in  White,"  five  reels,  with  Florence  La 
Badie. 

July     8 — -Astra,  "The  Cigarette  Girl,"  five  reels,  with   Gladys  Hulette. 
July   15 — Thanhouser,  "It  Happened  to  Adele,"  five  reels,  with  Gladys  Leslie. 
July   22 — Astra,  "The  Last  of  the  Carnabys,"  five  reels  with  Gladys  Hulette. 
July  29 — Astra,  "The  On-the-Square  Girl,"  five  reels,  with  Mollie  King. 
Aug.    5 — Lasalida,  "Captain  Kiddo,"  five  reels,  with  Marie  Osborne. 
Aug.  12 — Astra,  "The  Streets  of  Illusion,"  five  reels,  with  Gladys  Hulette. 
Aug.  19 — Astra,  "Miss  Nobody,"  five  reels,  with  Gladys  Hulette. 
Aug.  26 — Hepworth,   "Iris,"  five  reels,  with  Alma  Taylor. 
Sept.    2 — I  asalida,  "Tears  and  Smiles,"  five  reels,  with  Marie  Osborne. 
Sept.    9 — Thanhouser,   "War  and  the  Woman,"  five  reels,  with  Florence 
La  Badie. 

Sept.  16 — Astra,  "The  Angel  Factory,"  five  reels  with  Antonio  Moreno. 
Sept.  23 — "Under  False  Colors,"  five  reels,  with  Frederick  Warde. 
Sept.  30 — Astra,  "A  Crooked  Romance,"  five  reels,  with  Gladys  Hulette. 
Oct.  7 — Thanhouser,  "The  Heart  of  Ezra  Greer,"  five  reels,  with  Frederick 
Warde.  *• 

SELZNICK  PICTURES 

"The  Law  of  Compensation,"  D.,  seven  reels,  with  Norma  Talmadge. 

"The  Silent  Master,"  D.,  seven  reels,  with  Robert  Warwick. 

"Poppy,"  five  reels,  with  Norma  Talmadge. 

"A  Modern  Othello,"  five  reels,  with  Robert  Warwick. 

"The  Moth,"  five  reels,  with  Norma  Talmadge. 

"The  Lesson,"  five  reels,  with  Constance  Talmadge. 

TRIANGLE  FILM  CORPORATION 

June  17 — "Her  Excellency,  the  Governor,"  five  reels,  with  Wilfred  Lucas. 
June  17 — "Paws  of  the  Bear,"  five  reels,  with  William  Desmond. 
June  24 — "Madcap  Madge,"  five  reels,  with  Olive  Thomas. 
June  24 — "The  Clodhopper,"  five  reels,  with  Charles  Ray. 
July     1 — "The  Flame  of  the  Yukon,"  five  reels,  with  Dorothy  Dalton. 
July     1 — "The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 
July     8 — "A  Strange  Transgressor,"  five  reels,  with  Louise  Glaum. 
July     8 — "Time  Clock  and  Diamonds,"  five  reels,  with  William  Desmond. 
July   15 — -"A  Successful  Failure,"  five  reels,  with  Jack  Devereaux  and  Wini- 
fred Allen.  t 
July   15 — -"The  Mother  Instinct,"  five  reels,  with  Enid  Bennett. 
July   22 — "Sudden  Jim,"  five  reels,  with  Charles  Ray. 

July   22 — "In  Slumberland."  five  reels,  with  Thelma  Salter  and  Georgie  Stone 

July   29 — "The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 

July   29 — "Borrowed  Plumage,"  five  reels,  with  Bessie  Barriscale. 

Aug.    5 — "The  Food  Gamblers,"  five  reels,  with  Elda  Miller. 

Aug.  5 — "An  Even  Break,"  five  reels,  with  Olive  Thomas. 

Aug.  12 — "Master  of  His  Home,"  five  reels,  with  William  Desmond. 

Aug.  12 — "Golden  Rule  Kate,"  five  reels,  with  Louise  Glaum. 

Aug.  19 — "Wee  Lady  Betty,"  five  reels,  with  Bessie  Love. 

Aug.  19 — "They're  Off."  five  reels,  with  F.nid  Bennett. 

Aug.  26 — "Wooden  Shoes,"  five  reels,  with  Bessie  Barriscale. 

Aug.  26 — "The  Jinx  Jumper,"  five  reels,  with  J.  Devereaux  and  Vera  Searl. 

Sept.    2 — "Ten  of  Diamonds,"  five  reels,  with  Dorothy  Dalton. 

Sept.    2 — "The  Man  Hater,"  five  reels,  with  Winifred  Allen. 


10—' 
10—' 
17 — ' 
17—' 
24—' 
24— 
1— 
1— ' 


Sept.    9 — "Idolaters,"  five  reels,  with  Louise  Glaum. 
Sept.    9 — "Polly  Ann,"  five  reels,  with  Bessie  Love. 
Sept.  16 — "Mountain  Dew,"  five  reels,  with  Margery  Wilson. 
Sept.  16 — "The  Haunted  House,"  five  reels,  with  Dick  Rossen  and  Winifred 
Allen. 

Sept.  23 — "Flying  Colors,"  five  reels,  with  William  Desmond. 
Sept.  23 — "Devil  Dodger,"  five  reels,  with  Roy  Stewart. 
Sept.  30 — "Broadway  Arizona,"  five  reels,  with  Olive  Thomas. 
Sept.  30— "The  Tar  Heel  Warrior,"  five  reels,  with  Walt  Whitman. 

TRIANGLE  COMEDIES 

'Wheels  and  Woe,"  one  reel. 
'His  Marriage  Failure,"  one  reel. 
'Their  Weak  Moments,"  one  reel. 
'His  Speedy  Finish,"  one  reel. 
'His  Bitter  Fate,"  one  reel. 
'Dad's  Downfall,"  one  reel. 
'A  Janitor's  Vengeance,"  one  reel. 
'Aired  in  Court,    one  reel. 
'His  Thankless  Job,"  one  reel. 
15 — "His  Sudden  Rival,    one  reel. 

15 —  "The  House  of  Scandal,"  one  reel. 
22 — "His  Fatal  Move,"  one  reel. 

22 —  "An  Innocent  Villain,"  one  reel. 
29 — "Sole  Mates,"  one  reel. 

29 —  "His  Widow's  Might,"  one  reel. 
2 — "A  Fallen  Star,"  one  reel. 
2 — "His  Foot-Hill   Folly,"  one  reel. 
9 — "A  Dark  Room  Secret,"  one  reel. 
9 — "A  Warm  Reception,"  one  reel. 

16 —  "His  Baby  Doll,"  one  reel. 
16 — "His  Unconscious  Conscience,"  one  reel. 

23 —  "His  Taking  Ways,"  one  reel. 
23 — "Her  Fickle  Fortune,"  one  reel. 

30 —  "His  Saving  Grace." 
30 — "Caught  in  the  End." 

KEYSTONE  COMEDIES 

5 — 'His  Uncle   Dudley,"  two  reels,  with  Harry   Booker  and  Polly 
Moran. 

12 — "Lost — A  Cook,"  two  reels,  with  Mack  Swain  and  Ethel  Teare. 
19 — "The  Pawnbroker's  Heart,"  two  reels,  with  Caroline  Rankin  and 
Chester  Conklin. 

26 — "Two  Crooks,"  two  reels,  with  Harry  Gribbon  and  Bobby  Dunn. 
2 — "A  Shanghaied  Jonah,"  two  reels,  with  Billy  Armstrong. 
9 — "His  Precious  Life,"  two  reels,  with  Charles  Murray. 
16 — "Hula  Hula  Land,"  two  reels,  with  Billy  Armstrong. 
23 — "The  Late  Lamented."  two  reels,  with  George  Binss. 
30 — "The  Sultan's  Wife,"  two  reels,  with  Bobby  Vernon,  Gloria  Swan- 
son  and  Joseph  Callahan. 

GREATER  VITAGRAPH-V-L-S-E 

July     2 — "Caste,"  five  reels,  with  Peggy  Hyland. 

July     9 — "The  Message  of  the  Mouse,"  five  reels,  with  Anita  Stewart. 
July  6 — "The  Stolen  Treaty,"  five  reels,  with  Earle  Williams  and  Corinne 
Griffith. 

July  23 — "Richard  the  Brazen,"  five  reels,  with  Alice  Joyce  and  Harry  Morey 
July  30 — "By  Right  of  Possession,"  five  reels,  with  Antonio  Moreno  anc 
Mary  Anderson. 

Aug.    6 — "The  Second  Mrs.  Tanqueray,"  five  reels,  with  Sir  George  Ale 

antler  and  Hilda  Moore. 
Aug.  13 — "Mary  Jane's  Pa,"  five  reels,  with  Marc  MacDermott  and  Mildrei 

Manning. 

Aug.  20 — "Transgression,"  five  reels,  with  Earle  Williams. 
Aug.  27 — "The  Divorcee,"  five  reels,  with  Mary  Anderson. 
Sept.    3 — "Soldiers  of  Chance,"  five  reels,  with  Evart  Overton  and  Juli 
Swayne  Gordon. 

Sept  10 — "An    Alabaster    Box,"   five   reels,    with    Alice   Joyce   and  Mar 
Mac  Dermott. 

Sept.  17 — "For  France,"  five  reels,  with  Edward  Earle  and  Betty  Howe. 
Sept.  24 — "Sunlight's  Last  Raid."  five  reels,  with  Mary  Anderson. 
Oct.     1 — "Princess  of  Park  Row,"  five  reels,  with  Mildred  Manning. 
Oct.     8 — "The  Love  Doctor,"  five  reels  with  Earle  Williams. 
Oct.    15 — "Dead-Shot  Baker,"  five  reels,  with  William  Duncan. 
Oct.  22 — "The  Bottom  of  the  Well,"  five  reels,  with  Evart  Overton. 


June 
June 
June 
June 
June 
June 
July 
July 
July 
July 
July 
July 
July 
July 
July 
Sept. 
Sept. 
Sept. 
Sept. 
Sept. 
Sept. 
Sept. 
Sept. 
Sept. 
Sept. 


Aug. 

Aug. 
Aug. 

Aug. 
Sept. 
Sept. 
Sept. 
Sept. 
Sept. 


WORLD  FILM  CORPORATION  PROGRAM 


June 
Tune 
July 


18 — "The  Stolen  Paradise,"  five  reels,  with  Ethel  Clayton. 
25 — "The  Divorce  Game,"  five  reels,  with  Alice  Brady. 
2 — "The  Price  of  Pride,"  five  reels,  with  Carlyle  Blackwell  and  Jut 
Elvidge. 

The  Brand  of  Satan,"  five  reels,  with  Montagu  Love,  Gerda  Holm 
and  Evelyn  Greeley. 
16 — "The  Beloved  Adventuress, "  five  reels,  with  Kitty  Gordon. 
23 — "A  Self-Made  Widow,"  five  reels,  with  Alice  Brady. 
30 — "The  Iron  Ring,"  five  reels,  with  Arthur  Ashley,  Gerda  Holmes  ai 
Edward  Langford. 
6 — "Youth,"  five  reels,  with  Carlyle  Blackwell  and  June  Elvidge. 
13 — "Souls  Adrift,"  five  reels,  with  Ethel  Clayton. 
20 — "The  Little  Duchess,"  five  reels,  with  Madge  Evans. 
27 — "The  Guardian,"  five  reels,  with  June  Elvidge,  Montagu  Love  ai 
Arthur  Ashley. 

'The  Marriage  Market,"  five  reels,  with  Carlyle  Blackwell,  June  I 

vidge  and  Arthur  Ashley. 
'Betsy  Ross,"  five  reels,  with  Alice  Brady. 
'Creeping  Tides,"  five  reels,  with  Alexandra  Carlisle. 
'The  Woman  Beneath."  five  reels,  with  Ethel  Clayton. 
'The  Corner  Grocery,"  five  reels,   with  Madge   Evans  and  L' 
Fields. 

'Rasputin,  the  Black  Monk,"  five  reels. 

'Shall    We    Forgive   Her?"    five   reels,   with   June   Elvidge  a'< 
Arthur  Ashley. 

Oct.  22 — "The  Dormant  Power,"  five  reels,  with  Ethel  Clayton. 

SERIALS 

Vitagraph,  "The  Secret  Kingdom." 
Signal,  "The  Railroad  Raiders." 
Universal,  "The  Gray  Ghost." 
Pathe,  "The  Neglected  Wives." 
Pathe,  "The  Fatal  Ring." 
Pa'he.  "The  Seven  Pearls." 
Vitagraph,  "The  Fighting  Trail." 
Paramount,   "Who   Is   Number  One?" 


July  9— 


July 
July 
July 

Aug. 
Aug. 
Aug. 
Aug. 


Sept.  3- 


10— 
17 — 
24— 
1— 

8— 

15—' 


Sept. 
Sept. 
Sept. 
Oct. 

Oct. 
Oct. 


I 


EXHIBITORS  HERALD 


41 


State  Rights  and  Special  Productions 

A  Complete  Index  to  Independent  Film  Productions 


A  KAY  COMPANY 
'Golden  Spoon  Mary,"  C,  1,000. 

AMERICAN   STANDARD  PRODUCTIONS 
3ct.  7— "The  Mystery  of  the  Boule  Cabinet,"  six  reels,  with  Sheldon  Lewis. 

ANTI-VICE  FILM  COMPANY 
Is  Anv  Girl  Safe?"  five  reels. 

ARGOSY  FILMS,  INC. 
•Where  D'ye  Get  That  Stuff?"  five  reels. 
The  Celebrated  Stielow  Case,"  five  reels. 
"Absinthe,"  five  reels,  with  King  Baggott. 

ARIZONA  FILM  CORPORATION 
'Should  She  Obey?"  six  reels,  with  Billie  West. 

ARROW  FILM  CORPORATION 
'The  Deemster,"  nine  reels,  with  Derwent  Hall  Caine. 

AUTHORS  FILM  COMPANY 
\ug.  14 — "Madame  Sherry,"  five  reels,  with  Gertrude  McCoy. 

GEORGE  BACKER  FILM  CORPORATION 
The  Sin  Woman,"  with  Irene  Fenwick,  Reine  Davies  and  C.  Bruce. 

REX  BEACH  PICTURES  CORPORATION 
'The  Barrier,"  ten  reels. 

BERNSTEIN  PRODUCTIONS 
'Who  Knows,"  five  reels. 

DAVID  BERNSTEIN 
'Redemption,"  with  Evelyn  Nesbit  Thaw. 

BIOGRAPH  COMPANY 
Her  Condoned  Sin,"  six  reels. 

BLUEBIRD 
'Eagle's  Wings,"  five  reels,  war  drama. 
,'Even  as  You  and  I,"  five  reels,  with  Lois  Weber. 

BRENON  PRODUCTIONS 
Lone  Wolf,"  seven  reels,  with  Hazel  Dawn. 
Fall  of  the  Romanoffs,"  eight  reels,  with  Nance  O'Neill. 
'Empty  Pockets,"  seven  reels. 

CARDINAL  FILM  CORPORATION 
'Joan  the  Woman,"  eleven  reels,  with  Geraldine  Farrar. 

CINES  CORPORATION  OF  AMERICA 
The  Fated  Hour,"  six  reels. 

CHRISTIE  FILM  COMPANY 
Hay  21— "The  Milky  Way,"  one  reel. 
May  2S — "His  Last  Pill,"  one  reel, 
lune    4 — "Those  Wedding  Bells,"  one  reel, 
fune  11 — "A  Lucky  Slip,"  one  reel 
fune  18 — "A  Bold,  Bad  Knight,"  one  reel. 
rune  25 — "Almost  a  Scandal,"  one  reel. 

CLARIDGE  FILMS,  INCORPORATED 
The  Birth  of  Character,"  five  reels. 
The  Heart  of  New  York,"  five  reels. 

CLUNE  PRODUCTIONS 

'Ramona,"  ten  reels. 

The  Eyes  of  the  World,"  ten  reels. 

CORONA  CINEMA  COMPANY 
'The  Curse  of  Eve,"  seven  reels,  with  Enid  Markey. 

COSMOFOTOFILM  COMPANY 
The  Black  Spot,"  four  reels. 
Incomparable  Mistress  Bellairs,"  four  reels. 
Liberty  Hall,"  four  reels. 
'His  Vindication,"  five  reels. 
"Victoria  Cross,"  four  reels. 
The  Manx-Man,"  eight  reels. 

CREATIVE  FILM  CORPORATION 
The  Girl  Who  Didn't  Think,"  six  reels. 

CREST  PICTURE  CORPORATION 
The  Chosen  Prince,"  eight  reels. 

DIXIE  FILM  COMPANY 
Tempest  and  Sunshine,"  five  reels. 
Just  a  Song  at  Twilight,"  five  reels. 

F.  P.  DONOVAN  PRODUCTIONS 
Billy  Goes  to  War,"  one  reel,  with  Billy  Quirk. 
Billy's  Day  Out,"  one  reel,  with  Billy  Quirk. 
Billy's  Elopement,"  one  reel,  with  Billy  Quirk. 
'Billy,  the  Governess,"  one  reel,  with  Billy  Quirk. 
'Butting  In  Society,"  one  reel,  with  Lou  Marks. 
After  Her  Dough,"  one  reel,  with  Lou  Marks. 
'Bunked  in  Bunkerville,"  one  reel,  with  George  Ross. 
"His  Dirty  Career,"  one  reel,  with  Lou  Marks. 
'Trying  It  Twice,"  one  reel,  with  Mabel  Trinne. 
'Helen  of  Troy,"  five  reels. 

'His  Foolish  Way,"  one  reel,  with  George  Thelian. 
At  the  Barbers'  Ball,"  two  reels,  with  Lou  Marks. 
Was  She  to  Blame?"  two  reels. 
'In  and  Out,"  one  reel,  with  Tammany  Young. 
His  Flying  Flivver,"  two  reels,  with  C.  J.  Van  Duesen. 

EBONY  FILM  CORPORATION  COMEDIES 
'Dat  Blackhand  Waitah  Man,"  one  reel. 
Shine  Johnson  and  the  Rabbit's  Foot,"  one  reel. 

E.  &  R.  JUNGLE  FILMS  COMEDIES 
'Discovered,"  one  reel. 
'Napoleon's  Night  Out,"  one  reel. 
'When  Jones  Went  Wrong,"  one  reel. 


"Circus  Brides,"  one  reel. 
"Fowl  Play,"  one  reel. 
"Jungle  Rats,"  one  reel. 

"When  the  Clock  Went  Cuckoo,"  one  reel. 

E.  I.  S.  MOTION  PICTURE  CORPORATION 
"Trooper  44,"  five  reels,  with  George  Soule  Spencer  and  June  Daye. 

ENLIGHTENMENT  PHOTOPLAY  CORPORATION 
"Enlighten  Thy  Daughter,"  seven  reels. 

ESKAY  HARRIS  FEATURE  FILM  COMPANY 
"Alice  in  Wonderland,"  six  reels. 

EUGENIC  FILM  COMPANY 

"Birth,"  six  reels. 

EUROPEAN  FILM  COMPANY 
"Fighting  for  Verdun,"  five  reels. 

EXCLUSIVE  FEATURE  FILM  CORPORATION 
"Where  Is  My  Father,"  seven  reels. 

FAIRMOUNT   FILM  CORPORATION 
"Hate,"  seven  reels. 

J.  W.  FARNHAM 
"The  Awakening  of  Bess  Norton,"  five  reels. 
"Race  Suicide,"  six  reels. 

FIRST  NATIONAL  EXHIBITORS'  CIRCUIT,  INC. 

"On  Trial,"  nine  reels,  with  Sydney  Ainsworth.   

FLORA  FINCH  FILM  CORPORATION 
"War  Brides,"  C,  two  reels,  with  Flora  Finch. 

BUD  FISHER  FILM  CORPORATION 
"Caws  and  Cows."  • 
"Submarine  Chasers." 
"Cheese  Tamers." 
"Janitors." 

"A  Chemical  Calamity." 
"As  Prospectors." 

FRATERNITY  FILMS,  INC. 
"The  Devil's  Playground,"  with  Vera  Michelena. 
"The  Witching  Hour,"  six  reels,  with  Jack  Sherrill. 
"Conquest  of  Canaan,"  five  reels. 

FOX  FILM  CORPORATION 
"The  Spy,"  six  reels,  with  Dustin  Farnum. 

"The  Honor  System,"  ten  reels,  with  Miriam  Cooper  and  R.  A.  Walsh. 
"The  Conquerer,"  with  William  Farnum. 

"Jack  and  the  Beanstalk,"  ten  reels,  with  Francis  Carpenter  and  Virginia 
Lee  Corbin. 

FRIEDER  FILM  CORPORATION 
"A  Bit  of  Heaven,"  five  reels,  with  Mary  Louise. 

FRIEDMAN  ENTERPRISES,  INC. 
"A  Mormon  Maid,"  six  reels,  with  Mae  Murray. 

FROHMAN  AMUSEMENT  CORPORATION 
"God's  Man,"  nine  reels,  with  H.  B.  Warner. 

GENERAL  ENTERPRISES 
"The  Warrior,"  seven  reels,  with  Maciste. 

GOLD  MEDAL  PHOTOPLAYS 
"The  Web  of  Life,"  five  reels,  with  James  Cruz. 

GRAND  FEATURE  FILM  COMPANY 
"Rex  Beach  on  the  Spanish  Main,"  five  reels. 
"Rex  Beach  in  Pirate  Haunts,"  five  reels. 
"Rex  Beach  in  Footsteps  of  Capt.  Kidd,"  five  reels. 

GRAPHIC  FILM  COMPANY 
"The  Woman  and  the  Beast,"  five  reels. 

D.  W.  GRIFFITH 
"The  Birth  of  a  Nation,"  nine  reels,  with  H.  B.  Walthall. 
"Intolerance,"  nine  reels,  with  Mae  Marsh. 

HANOVER  FILM  COMPANY 

"Masiste,"  six  reels. 

"How  Uncle  Sam  Prepares,"  four  reels. 

HARPER  FILM  CORPORATION 
"Civilization,"  ten  reels. 

HAWK  FILM  CORPORATION 
"Monster  of  Fate,"  five  reels. 

HERALD  FILM  CORPORATION 
"Around  the  World  in  80  Days,"  six  reels. 

EDUCATIONAL  FILM  COMPANY 
"The  Valley  of  the  Hoh,"  one  reel. 
"The  Sheep  of  Chelan,"  one  reel. 
"High,  Low  and  the  Game,"  one  reel. 
"The  Mysteries  of  Crystallization,"  one  reel. 
"The  Living  Book  of  Nature,"  one  reel. 
"Seren  of  Index,"  one  reel. 
"The  Orang  Outang,"  one  reeL 

EFFANGE  FILM  COMPANY 
"The  Marriage  Bond,"  five  reels,  with  Nat  Goodwin. 

FRANK  HALL  PRODUCTIONS 
"The  Bar  Sinister,"  nine  reels. 

"Her  Fighting  Chance,"  five  parts,  with  Jane  Grey. 


42 


EXHIBITORS  HERALD 


HILLER  AND  WILK 
"The  Battle  of  Gettysburg." 
"Wrath   of  the  Gods." 

M.  H.  HOFFMAN,  INC. 
"A  Trip  Through  China,"  ten  reels. 
"The  Silent   Witness,"  ten  reels. 

"The  Prince  of  Society,"  seven  reels  with  Ruth  Roland  and  Milton  Sills. 
"One  Hour,"  six  reels  with  Zeena  Keefe  and  Alan  Hall. 
"Madam  Sherry,"  five  reels  with  Gertrude  McCoy. 

IVAN  FILM  PRODUCTIONS 
"Two  Men  and  a  Woman,"  five  reels,  with  James  Morrison. 
"One  Law  for  Both,"  twelve  reels,  with  Leah  Baird. 

JEWEL  PRODUCTIONS,  INC. 
"Pay  Me."  five  reels,  with  Dorothy  Philips. 
"Siren  of  the  Sea,"  five  reels,  with  Louise  Lovely. 
"The  Man  Without  a  Country,"  five  reels,  with  Flo  La  Badie. 

JUVENILE  FILM  COMPANY 
"The  World  War  in  Kidland,"  one  reel. 
"A  Chip  Off  the  Old  Block,"  one  reel. 
"Chip's  Elopement,"  one  reel. 
"Chip's   Backyard    Barnstormers,"   two  reels. 
"Chip's  Rival,"  one  reel. 
"For  Sale — A  Daddy,"  one  reel 
"Chip's  Carma,"  two  reels. 
"Chip's   Movie   Company,"   one  reel. 

KEEN  CARTOON  CORPORATION  COMEDY  CARTOONS 
"Mose   Is   Cured,"   half  reel. 
"The  Old  Forty-Niner,"  half  reel. 
"Job  Jenkins,  the  Village  Genius,"  half  reel. 
"Jerry   McDub   Loses   His  Job,"   half  reel. 
"Henry  W.  Zippy  Buys  a  Pet  Dog,"  half  reel. 
"Zoo-Illogical    Studies,"   half  reel. 
"A  Dangerous  Girl,"  half  reel. 
"Dr.  Zippy  Opens  a  Sanatorium,"  half  reel. 
"The  Fighting  Blood  of  Jerry  McDub,"  half  reel. 

KING  BEE  COMEDIES 
"Back   Stage,"  two   reels,   with    Billie  West. 
"The  Hero,"  two  reels,  with  Billie  West. 
"Doughnuts,"  two  reels,  with  Billie  West. 
"Cupid's  Rival,"  two  reels,  with  Billie  West. 
"The   Villian,"  two  reels,   with   Billie  West. 
"The  Millionaire,"  two  reels,  with  Billie  West. 
"The  Genius,"  two  reels,  with  Billie  West. 
"The  Modiste,"  two  reels,  with  Billie  West. 

KLOTZ  AND  STREIMER,  INC. 
"Whither  Thou  Goest,"  five  reels,  with  Orrin  Johnson  and  Rhea  Mitchell. 

KULEE  FEATURES 
''Germany  on  the  Firing  Line,"  five  reels. 
"France  on  the  Firing  Line,"  six  reels. 
,"The   Unborn,"   five  reels. 

LEA-BEL  COMPANY 
"Modern  Mother  Goose,"  five  reels. 
"Snow    White,"    four  reels. 

LINCOLN  CYCLE  PICTURES 
"My   Mother,"   two  parts. 
"My  Father,"  two  parts. 
"Myself,"  two  parts. 
"The  Call  to  Arms,"  two  parts. 
"Old   Abe,"   two  parts. 
"At  the  Slave  Auction,"  five  parts. 
"The  President's  Answer,"  two  parts. 

LINCOLN  MOTION  PICTURE  COMPANY 
"The  Realization  of  a  Negro's  Ambitions,"  two  reels. 
"Trooper  of  Troop  K,"  three  reels. 

C.  POST  MASON  ENTERPRISES 
"The  Wonder  City  of  the  World." 

MASTER  DRAMA  FEATURES,  INC. 
"Who's  Your  Neighbor?"  seven  reels,  with  Christine  Mayo. 

McCLURE  PRODUCTIONS,  INC. 
"The  Mother,"  five  reels,  with  Elizabeth  Risdon. 

MILO  COMEDIES 
"Great  Danbury  Fair,"  one  reel. 
"A  Knot  That  Is  Not,"  one  reel. 
"Never  Again,"  one  reel. 
■"The  Devil  In  Again,"  one  reel. 
cGooseburg  Elopement,"  one  reel. 

MONITOR  FILM  COMPANY  COMEDIES 
"'The  House  of  a  Thousand  Spooks,"  one  reel. 
"Those  False  Teeth,"  one  reel. 
"Robinson  Crusoe,"  one  reel. 
"How  Levi  Fooled  the  Folks,"  one  reel. 
"Dear  Old  Dad,"  one  reel. 

"The  Ghost  of  Mooredown  Manor,"  one  reel. 

MORAL  UPLIFT  SOCIETY  OF  AMERICA 
"It  May  Be  Your  Daughter,"  five  reels. 

B.  S.  MOSS 
*"rhe  Power  of  Evil,"  five  reels. 
"The  Girl  Who  Doesn't  Know,"  five  reels. 
"In  the  Hands  of  the  Law,"  five  reels. 
"One  Hour,"  six  reels. 

MO-TOY  COMEDIES 

"Midnight  Frolic." 

"Jimmy  Gets  the  Pennant." 

"Out  in  the  Rain." 

"A  Kitchen  Romance." 

"Mary  and  Gretel. 

"Dinkling  of  the  Circus." 

"A  Trip  to  the  Moon." 

"Goldie  Locks  and  the  Three  Bears." 

"Dolly  Doings." 

"School  Days." 

NEWFIELD'S  PRODUCING  CORPORATION 
"Alma,  Where  Do  You  Live,"  six  reels,  with  Ruth  McTammany. 

JOHN  W.  NOBLE  PRODUCTIONS,  INC. 
''Shame,"  six  reels,  with  Zena  Keefe. 


OGDEN  PICTURES  CORPORATION 
"The  Lust  of  the  Ages,"  five  reels,  with  Lillian  Walker. 

PARAGON  FILM  COMPANY 
•  The  Whip,"  eight  reels. 

PARALTA  PLAYS 
T'A  Man's  Man,"  five  reels,  with  J.  Warren  Kerrigan. 
"Madame  Who?"  five  reels,  with  Bessie  Barriscale. 
"Rose  o'  Paradise,"  five  reels,  with  Bessie  Barriscale. 

PATRIOT  FILM  CORPORATION 
"How  Britain  Prepared,"  eight  reels. 

PIONEER  FEATURE  FILM  CORPORATION 
"The  Soul  of  a  Child,"  five  reels. 

POPULAR  PICTURE  CORPORATION 
"Corruption,"  six  reels. 

PRIVATE  FEATURE  FILMS 
"Ignorance,"  six  reels. 

PUBLIC  RIGHTS  FILM  CORPORATION 
"The  Public  Be  Damned,"  five  reels,  with  Charles  Richman  and  Mary  Fuller. 

RADIO  FILM  CORPORATION 
"Satan,  the  Destroyer  of  Humanity,"  seven  reels. 
"The  Spirit  of  1917,"  with  James  Harkness. 

HARRY  RAPF 
"The  Mad  Lover,"  with  Robert  Warwick. 

RAY  COMEDIES 
"Casey's  Servants,"  two  reels. 
"Casey  the  White  Wing,"  two  reels. 

HARRY  RAVER 
"The  Public  Defender,"  with  Frank  Keenan. 

RENOWNED  PICTURES  CORPORATION 
"In  Treason's  Grasp,"  five  reels,  with  Grace  Cunard  and  Francis  Ford. 

SELIG  SPECIALS 
"The  Spoilers,"  eight  reels,  with  Kathlyn  Williams. 
"The  Ne'er-Do- Well,"  eight  reels,  with  Kathlyn  Williams. 
"The  Crisis,"  seven  reels,  with  Bessie  Eyton. 
"Beware  of  Strangers,"  seven  reels,  with  Bessie  Eyton  and  Thomas  Santchi. 
"The  Garden  of  Allah,"  ten  reels,  with  Thomas  Santchi  and  Helen  Ware. 
"Who  Shall  Take  My  Life?"  six  reels,  with  Thomas  Santchi  and  Fribdc 
Brunette. 

"The  City  of  Purple  Dreams,"  six  reels,  with  Bessie  Eyton  and  Thnnnas 
Santchi. 

SHERIOTT  PICTURES  CORPORATION 
"The  Black  Stork,"  five  reels. 

SHERMAN  PICTURES  CORPORATION 

"I  Believe." 

"The  Land  of  the  Rising  Sun." 

FRANK  J.  SENG 

"Parentage." 

SIGNET  FILM  CORPORATION 
"The  Masque  of  Life,"  seven  reels. 

FRED  H.  SOLOMON 
"The  Downfall  of  a  Mayor,"  eight  reels,  with  Charles  E.  Sebastian. 

STANDARD  NEWS  FILM,  INC. 
"Demons  of  the  Air,"  two  reels. 

SUNBEAM  MOTION  PICTURE  CORPORATION 
"Somewhere  in  Georgia  with  Ty  Cobb,"  six  reels. 

SUNSHINE  FILM  PRODUCING  COMPANY 
"What  the  World  Should  Know,"  fire  reels. 

SUNSHINE  FILM  CORPORATION 
"S  O  S,"  six  reels,  with  Richard  Travers  and  William  Buckley. 

SUPERIOR  FILM  COMPANY 
"The  Faucet,"  five  reels. 
"The  Cowpuncher,"  six  reels. 

TODAY  FEATURE  FILM  CORPORATION 
"Today,"  with  Florence  Reed. 

TRIUMPH  FILM  COMPANY 
"The  Libertine,"  six  reels. 

ULTRA  PICTURES  CORPORATION 
"The  Woman  Who  Dared,"  seven  reels,  with  Beatriz  Michelena. 

UNIVERSAL 

"Idle  Wives,"  five  reels. 
"Where  Are  My  Children?"  five  reels. 
"Twenty  Thousand  Leagues  Under  the  Sea,"  ten  reels. 
"God's  Law,"  five  reels. 
"Robinson    Crusoe,"    four  reels. 
"Hell  Morgan's  Girl,"  five  reels. 

VARIETY  FILMS  CORPORATION 
"My  Country  First,"  six  reels. 
"The  Pursuing  Vengeance,"  five  reels. 

"The  Price  of  Her  Soul,"  six  reels,  with  Gladys  Brockwell. 

WARNER  BROTHERS 
"Are  Passions  Inherited?"  five  reels. 

EDWARD  WARREN  PRODUCTIONS 
"Souls  Redeemed,"  with  Sheldon  Lewis  and  Charlotte  Ives. 

WHARTON  BROTHERS,  INC. 
"The  Great  White  Trail,"  with  Doris  Kenyon. 

ELLA  WHEELER  WILCOX  FILMS 
"Meg's  Curse,"  two  reels. 
"Lais  When  Young,"  two  reels. 
"A  Married  Coquette,"  two  reels. 
"Angel  or  Demon,"  two  reels. 
"Lord  Speak  Again,"  two  reels. 
"Divorced,"  two  reels. 

WHOLESOME  FILMS 
Sept.  10 — "Cinderella  and  the  Magic  Slipper,"  four  reels. 
Sept.  24 — "The  Penny  Philanthropist,"  seven  reels,  with  Peggy  O'Neil. 

WARRENTON  PHOTOPLAYS  FILM  DISTRIBUTING  CO. 
"The  Bird's  Christmas  Carol,"  five  reels. 

WILLIAMSON  BROTHERS 

"The  Submarine  Eye." 


EXHIBITORS  HERALD 


43 


NEWS  OF  EXHIBITORS  AND  EXCHANGES 


* 

EAST 

York,  Pa. — The  Jackson  Theater,  York's  newest  house,  is 
earing  completion,  and  plans  are  being  made  by  Manager 

lk  E.  Barry  to  open  it  very  soon.    The  house  will  seat 


Philadelphia. — The  Edgmont  Theater,  in  the  center  of  the 
itemplated  million-dollar  improvement  along  Edgmont  ave- 
e,  between  Third  and  Sixth  streets,  will  be  opened  next 
rnth. 


Uniontown,  Pa. — A  company  has  been  formed  here,  known 
the  Lyric  Improvement  Company,  with  a  capital  of  $30,000. 
irles  H.  Gurley  is  at  its  head  and  they  will  construct  a  new 
iter. 


Philadelphia. — The  Locust  Theater,  at  Fifty-second  and 
ocust  streets,  has  been  sold  by  Henry  Felt  to  \Vm.  Freihofer. 


Wrightstown,  N.  J. — A  motion  picture  theater,  with  a 
ating  capacity  of  1,500,  is  to  be  erected  at  Camp  Dix  for  the 
ldiers.  The  Camp  Dix  Company  has  been  organized  to  pro- 
ote  the  subject. 


Philadelphia. — H.  L.  Reinhold,  Jr.,  an  architect,  is  prepar- 
g  pfans  for  a  one-story  motion  picture  theater  at  Lane 


Kusel,  on  the  theater  portion  of  the  building  at  1548  Devon 
avenue,  for  ten  years  from  the  date  of  delivery  of  the  building. 
It  is  said  the  rental  totals  $117,640.  or  an  average  of  $11,764 
a  vear. 


Chicago — The  firm  of  Jones,  Linick  &  Schaefer.  has  se- 
cured a  ten-year  lease  on  the  motion  picture  theatre  at  Broad- 
way and  Lawrence  avenue,  in  Tom  Chamales  building,  at  an 
annual  rental  of  $25,000.  Jones.  Linick  &  Schaefer  have  as- 
signed the  lease  to  the  Broadway  Hippodrome  Company,  of 
which  A.  J.  Jones  is  president  and  Adolph  Linick.  secretary. 


St.  Louis.  Mo. — The  C.  M.  McDonald  Real  Estate  Corn- 
pan)-  leased  the  Plymouth  Theater  at  1135  Hamilton  avenue 
to  Wm.  G.  Davis  and  Geo.  C.  Holtschneider,  who  will  use 
the  building  for  a  motion  picture  theater. 


Minneapolis,  Minn. — A  new  organization  of  associated 
motion  picture  theaters  has  been  formed  here,  with  a  $100,000 
booking  organization,  handling  films  and  supplies  for  1,000 
theaters  in  the  Northwest.  H.  L.  Hartman  of  Mandan  is 
president. 


Cleveland.  O. — Plans  have  been  filed  for  the  construction 
of  a  $45,000  motion  picture  theater  on  Lorain  avenue.  It  will 
seat  650.    A.  Silberberg  is  the  owner. 


St.  Louis,  Mo.— The  M.  R.  O'Reilly  Realty  &  Investment 
Company  reports  the  sale  of  the  property  at  1227  Chestnut 
street,  formerly  used  as  a  motion  picture  house,  to  Harvey 
A.  McCallister.  who  will  continue  the  business. 


CENTRAL  WEST 


Lafayette,  Ind. — The  business  men  of  the  city  have  decided 
build  a  motion  picture  theater  on  North  Sixth  street.  It 
11  be  managed  by  the  Columbia  Amusement  Company. 


Battle  Creek,  Mich.— Plans  for  the  improvement  of  the 
'den  Theater  have  been  approved  by  Messrs.  Gross,  Lipp 
Butterfield.  Plans  have  been  drawn  by  Howard  Crane  of 
:troit,  and  construction  will  begin  at  once. 


Chicago — Work  is  progressing  on  the  Woodlawn  Theatre 
63rd  street  and  Maryland  avenue.  The  new  theatre  will  be 
e  of  the  largest  motion  picture  houses  in  the  city  on  one 
or,  with  a  seating  capacity  of  1,750.  The  house  will  be 
der  the  management  of  Mr.  Karsas  of  the  Woodlawn 
'.eatre  company. 


Stockville.  Neb. — Crowley  Fitzer  has  sold  his  motion 
ture  theater  to  G.  William  Hinton. 


Clarinda,  la. — The  Swan  Theater  has  been  remodeled  and 
ecorated,  making  one  of  the  prettiest  theaters  in  this  part 
the  country.  Manager  Lannon  is  giving  his  patrons  the 
t  in  the  way  of  pictures. 


Syracuse,  Ind. — J.  E.  Morris  &  Co.  have  purchased  the 
Jeatorium  and  taken  active  management. 


Minneapolis,  Minn. — Frank  Mclnerny  has  re-entered  the 
s  vice  of  the  Elliott-Sherman  Company  and  will  have  active 
c  rge  of  one  of  the  departments. 


Chicago. — Henry  J.  Lubliner  and  Jos.  Trinz,  theater  chain 
0  rators,  have  filed  for  record  their  lease  from  Charles  H. 


Chicago — B.  H.  Hellen  has  acquired  from  Anna  C.  O'Bryan 
the  theatre  and  business  block  at  1330-32  Morse  avenue,  at  the 
reported  price  of  $S?»,000.    The  theatre  contains  600  seats. 


Omaha.  Neb. — J.  L.  Brandeis  &  Sons  have  leased  for 
ninety-nine  years,  to  the  World  Realty  Corporation,  owners 
of  the  Sun  Theater  on  Farnum  street,  the  property  known  as 
the  Creighton  block,  at  Fifteenth  and  Douglas  streets.  A  large 
theater  will  be  erected  on  the  site. 


Sanish,  N.  D. — Fire  destroyed  the  Savoy  Theater  and  Le- 
land  Hotel,  at  an  estimated  loss  of  $10,000.  A  new  opera  house 
will  be  erected  to  replace  the  Savoy. 


Dickinson,  N.  D. — H.  L.  Reichert.  owner  of  the  opera 
house  which  was  destroyed  by  fire,  will  rebuild  at  once. 


Okla. — L.  W.  Conner,  an  exhibitor  at  Beggs.  Okla., 
has  found  that  his  patrons  are  so  well  satisfied  with  Mutual 
productions  that  he  writes  he  would  not  use  any  other  serv- 
ice. '"As  my  patrons  leave  the  theater  they  comment  on  the 
quality  of  the  pictures,"  he  says,  "and  I  would  not  use  any 
other  service.  I  am  looking  forward  to  my  next  Chaplin- 
Mutual.    Chaplin  is  the  talk  of  the  town." 


Watertown,  S.  D. — Reel  Life,  the  Mutual  one-reel  weeklv 
magazine,  is  called  the  best  service  of  its  kind  by  McCarthy 
Bros.,  owners  of  the  Lyric  Theater  at  Watertown,  S.  D.  "Let 
me  say  that  the  Reel  Life  which  we  ran  tonight  is  the  best  of 
that  class  of  films  we  have  ever  run,"  writes  a  member  of  the 
firm  to  the  Mutual  Company.  . 


44 


EXHIBITORS  HERALD 


Beaver,  Utah. — D.  G.  Farquar  has  taken  a  lease  on  the 
old  Orpheum  Theater  here  and  opened  it  as  a  motion  picture 
house. 


Red  Lodge,  Mont. — Work  is  progressing  rapidly  on  the 
Royal  Theater,  and  this  new  motion  picture  house  will  soon 
be  opened,  Manager  Steve  Roman  announces.  The  seating 
capacity  of  the  theater  will  be  800. 


Denver,  Colo. — The  Denham  Theater  was  opened  here, 
with  "Civilization"  as  the  attraction.  Signor  Cavallo  and  his 
orchestra  is  furnishing  special  music. 


Hamilton,  Mont. — C.  E.  Freshwater  has  sold  the  Star  The- 
ater to  W.  C.  Hartwig  of  Helena. 


Canon,  Colo. — Jones  Bros.,  who  purchased  the  Lloyd 
block  here,  intend  to  transform  it  into  a  theater  at  a  cost 

of  $20,000. 


St.  Helena,  Ore. — The  Strand  Theater  here  has  been  de- 
destroyed  by  tire.    The  loss  is  estimated  at  $2,000. 


Bristol,  Tenn. — C.  A.  Goeble,  manager  of  the  Isis  The- 
ater, is  planning  many  improvements  for  his  house. 


New  Orleans,  La. — The  Prytanis  Theater  is  being  remod- 
eled by  Messrs.  Jacobs  and  Landry,  the  proprietors. 


Heber  Springs,  Ark. — F.  W.  Maxwell  has  become  man- 
ager of  the  Jackson  Theater,  replacing  W.  W.  Latimer,  who 
has  joined  the  army. 


New  Orleans,  La. — The  American  Amusement  Company, 
operating  the  Diamond  Theater,  has  purchased  the  Peoples 
Theater,  at  Dryades  street  and  Napoleon  avenue.  They  will 
remodel  the  house  and  open  it  as  a  first-class  picture  theater. 


Earle,  Ark. — The  foundation  for  a  new  $12,000  theater  here 
has  been  laid  and  it  is  expected  the  new  amusement  palace  will 
be  completed  about  November  1. 


Dallas,  Tex. — Lang  &  Witchell  have  opened  bids  for  the 
construction  of  the  four-story  Majestic  Theater,  to  be  located 
on  Elm  and  St.  Paul  streets. 


Dallas,  Tex. — Announcement  relative  to  the  construction 
of  a  $500,000  motion  picture  theater  and  auditorium,  to  be  lo- 
cated on  Elm  street,  near  Ervay,  are  expected  to  be  made  by 
J.  A.  Cressey. 


Akron,  la. — Alfred  Klemme  has  sold  the  Majestic  Theater 
to  John  Lemoke,  who  has  taken  possession. 


Baltimore,  Md. — Henry  W.  Webb,  president  of  the  Park- 
way Amusement  Company,  controlling  the  Parkway,  Strand 
and  McHenry  Theaters,  announces  that  a  new  theater  will  be 
erected  at  Charles  street  and  Lafayette  avenue. 


Toronto,  Ont. — Mutual  productions  held  a  virtual  monop- 
oly on  downtown  Toronto  during  the  week  of  September  17. 
Four  big  theaters,  all  within  a  block  of  each  other,  played 
Mutual  pictures  on  the  same  day.  The  four  houses  are  on 
Yonge  street,  the  principal  thorough  fare  of  Toronto.  Gail 
Kane  appeared  in  "The  Bride's  Silence"  at  the  Strand,  Septem- 
ber 20,  21  and  23.  William  Russell,  in  "Pride  and  the  Man," 
was  the  attraction  at  His  Majesty's  Theater,  September  20, 
21  and  22.  At  the  Red  Mill,  William  Russell  appeared  in  "My 
Fighting  Gentleman"  the  same  three  days. 

"Lone  Star,"  featuring  William  Russell,  was  the  attraction 


at  the  Empress  Theater,  September  20,  21  and  22.  Just  off 
Yonge  street  the  Maple  Leaf  Theater  played  Gail  Kane  in 
"The  Serpent's  Tooth"  and  "The  Vampires."  At  Shea's  vaude- 
vil'e  theater,  George  Ovey  was  seen  in  a  Mutual  comedy. 


the  storm  woman"  featuring 
claire  Mcdowell  will  lead 

universal  program  for  oct.  1 


Universal's  film  schedule  for  the  week  of  October  1  is 
headed  by  a  Gold  Seal  drama,  "The  Storm  Woman,"  featuring 
Claire  McDowell.  The  major  part  of  the  production  consists 
of  a  fanciful  tale  of  the  tragic  life  of  an  Italian  woman  who  is 
seen  every  day  sitting  at  a  conspicuous  post  in  a  big  city, 
with  a  cage  of  fortune-telling  parrakeets  before  her.  The 
mysterious  figure,  shrouded  in  a  black  shawl,  has  aroused  the 
curiosity  of  a  cub  reporter,  who  wishes  he  knew  her  life  story. 
For  a  plate  of  beans  and  a  cup  of  coffee  a  broken-down  writer 
agrees  to  tell  him  the  tale.  It  proves  to  be  a  recital  of  grip- 
ping interest,  rehearsing  the  wrongs  suffered  by  the  young 
Italian  girl  at  the  hands  of  an  adventurous  tourist,  her  pur- 
suit of  him  to  America,  and  her  final  vengeance.  The  de- 
nouement, when  the  cub  seeks  further  particulars  from  the 
parrakeet  woman,  is  highly  amusing  and  a  complete  surprise. 

A  Nestor  comedy,  "Pete  the  Prowler,"  is  the  other  him 
for  the  same  day.  Eddie  Lyons,  Lee  Moran  and  Edith  Rob- 
erts are  the  featured  players  in  this  film. 

For  Wednesday,  October  3,  an  L-KO  two-reel  comedy, 
"Counting  Out  the  Count,"  featuring  Billy  Bevan  and  Lucille 
Hutton,  is  provided.  It's  all  about  a  Count  who  wanted  to 
marry  Lucille,  but  whom  Lucille  didn't  want  to  marry. 

The  same  day  Universal  Animated  Weekly  No.  92  will 
appear. 

A  two-reel  Star  Featurette,  "A  Prairie  Romeo,"  with 
George  Hernandez,  is  scheduled  for  Thursday,  October  4.  This 
is  a  western  comedy-drama,  in  which  Hernandez  takes  the 
part  of  a  banjo-playing  Romeo.  His  serenade  meets  with 
reception  decidedly  unpleasant  at  the  hands  of  the  boss  of  the 
ranch  where  his  Juliet  is  employed,  as  he  proceeds  to  drown 
his  sorrows  in  the  time-honored  fashion.  Another  corned 
this  one  a  Joker,  featuring  Gale  Henry  and  William  Franey 
and  titled,  "Her  Naughty  Choice,"  appears  the  same  day. 

Universal  Screen  Magazine  No.  39,  with  its  picturization 
timely  educational  topics,  is  scheduled  for  Friday,  October 
and  in  addition  the  popular  trio,  Max  Asher,  Dave  Morris  an< 
Gladys  Tennyson,  will  be  seen  in  "Kicked  in  the  Kitchen," 
Victor  comedy. 

"The  Lion's  Lair,"  a  Bison  two-reel  animal  drama,  featur 
ing  Eileen  Sedgwick  and  Fred  Church,  is  listed  for  Saturday 
October  6.  There  are  many  thrilling  situations,  in  which  ele 
phants  and  lions  figure.  The  same  day  Universal  Currer 
Events,  No.  21,  is  scheduled,  with  "The  Masked  Marvels," 
Joker  comedy,  with  Gale  Henry  and  Milton  Sims. 


PUBLICATION  DATES  OF  ALL  FOX 

OCTOBER  FILMS  MOVED  BAC 


A  change  just  made  in  the  monthly  schedule  of  Willia 
Fox's  Special  Features  results  in  setting  back  one  week  ea. 
of  the  pictures  originally  scheduled  for  October.  The  revis' 
order  of  films  places  "A  Rich  Man's  Plaything"  for  t 
week  of  September  30,  instead  of  "Conscience." 

Following  is  the  new  schedule:  September  30,  Vales 
Suratt  in  "A  Pich  Man's  Plaything;"  October  7,  Gladys  Broc 
well  in  "Conscience;"  October  14,  Virginia  Pearson  in  "Th . 
Shalt  Not  Steal;"  October  21,  June  Caprice  in  "Miss  U.  S.  A| 
October  28,  George  Walsh  in  "This  Is  The  Life." 

Two  Standard  Pictures  will  be  issued.  These  are  "Whj 
a  Man  Sees  Red,"  with  William  Farnum,  Oct.  7,  and  "Aladcl 
and  the  Wonderful  Lamp,"  the  second  of  the  Fox  Kiddj 
productions,  which  William  Fox  opened  recently  at  the  Glcl 
Theatre  in  New  York. 


'LES  MISERABLES"  FILM  PROGRESSES 


Work  progresses  rapidly  now,  due  to  the  clear  weatfl 
on  "Les  Miserables,"  William  Farnum's  coming  productil 
Those  who  have  seen  the  first  reels  of  the  subject  pronouiJ 
it  Mr.  Farnum's  very  finest  picture. 


EXHIBITORS  HERALD 


45 


INDUSTRY  FACES  CRISIS  BECAUSE  FIRST  Son1  mutual 

OF  HIGH  RENTALS,  SAYS  HOFFMAN  schedule  oct  8 


>ees  Death  of  Small  Theaters  and  Discontinuance  of  Exhibitions  in 
Vaudeville  Houses  Unless  Saner  Prices  Prevail 


A  timely  warning  was  sounded  this 
.eek  to  the  film  trade  for  the  preven- 
ion  of  vaudeville  theaters  from  discon- 
nuing  the  use  of  motion  pictures  alto- 
ether,  and  to  keep  alive  the  small 
lotion  picture  theaters  which  are  threat- 
iiied  with  extinction  because  of  the  ad- 
anced  prices  of  rentals  by  M.  H.  Hoff- 
ian,  through  P.  Y.  R.  Key,  sales  and 
•dvertising  manager  for  the  Hoffman- 
oursquare  exchanges. 

.  Mr.  Hoffman  makes  a  plea  for  saner 
;rices,  which  he  points  out  is  for  the 
:enetit  of  the  producer,  distributor  and 
inhibitor.    In  his  statement,  he  says: 

"If  there  ever  was  a  time  when  those 
if  us  in  the  production  and  distributing 
ads  of  the  industry  should  pause  and 
nnsider,  it  is  right  now.  We  are  racing 
[n  with  the  reins  lying  loose  on  the 
acks  of  our  horses,  who  are  traveling 
)o  fast  for  safety. 

Asks  for  Saner  Prices 

"Unless  we  tighten  our  reins  by  con- 
:rving  film  costs  so  that  rentals  are 
sssible  on  the  basis  of  sane  prices,  wc 

e  as  certain  to  suffer  a  shrinkage  of 
jtput — just  as   sure  as  two  and  two 

ake  four. 

"Fair  prices  must  always  be  had, 
■ices  commensurate  with  the  value  of 
otion  picture  product.     But  once  the 

fety-point  in  prices  is  passed  the  dan- 
:r  period  arrives.  That  period  is  now 
'esent,  and  it  behooves  the  constructive 
ement  in  the  industry  to  heed  the  dan- 
fcr  which  is  near.  Therefore,  I  say: 
sware. 

"Big  volume  in  film  sold  and  rented 
is  turned  the  heads  of  many  concerns 
the  trade.  This  volume,  increasing 
t  by  bit,  has  created  a  situation  incor- 
ctly  diagnosed  by  those  who  neglect  to 
ok  sufficiently  far  ahead  for  the  turns 
,at  are  ever  arising  in  this  most  sen- 
:ive  of  all  industries. 
"Today  the  industry  is  face  to  face 


with  conditions  that  require  the  most 
delicate  treatment  to  prevent  losses  to 
producers  and  distributors  on  the  one 
side,  the  exhibitors  on  the  other,  and 
the  turning  of  many  hundreds  of  thou- 
sands of  motion  picture  patrons  away 
from  the  theaters  to  spend  their  amuse- 
ment money  with  vaudeville  houses  and 
legitimate  theaters  devoted  to  drama 
exclusively. 

Quick  Action  Necessary 
"This  state  of  affairs  must  not  be  per- 
mitted to  go  on.  Prompt  action  is  nec- 
essary, imperative!  For  unless  correc- 
tive measures  are  quickly  applied  the 
motion  picture  will  shortly  find  itself 
minus  a  larger  percentage  of  public  at- 
tendance at  motion  picture  theaters  ihan 
it  can  afford  to  lose. 

"Personally,  for  the  organization  I 
represent,  I  can  say  that  we  shall  do  cur 
full  share  to  assist  in  bringing  conditions 
back  to  normal.  And  as  I  never  criti- 
cize anything  for  which  I  am  not  able  to 
offer  a  remedy,  I  want  to  say  this: 

"Hoffman-Foursquare  intends — and  has 
been  so  doing  ever  since  its  inception — 
aiming  for  volume  in  that  degree  which 
will  permit  the  taking  of  smaller  profits 
on  each  booking.  By  such  course  we 
can  secure  the  gross  profit  necessary  on 
every  picture  by  the  larger  quantity  of 
business  this  method  will  bring — some- 
thing that  would  be  impossible  if  we 
were  to  insist  on  the  last  penny  from 
every  individual  exhibitor. 

"If  others  will  only  proceed  similarly 
everybody  will  be  benefited.  We  cer- 
tainly cannot  allow  exhibitors  to  see 
their  patrons  going  elsewhere  for  their 
amusement — to  fields  where  the  motion 
picture  is  not  used.  For  if  these  patrons 
do  go  elsewhere  the  exhibitors  will  re- 
quire a  smaller  number  of  features;  not 
only  that,  they  will  want  to  economize 
by  passing  by  the  superior  product  for 
that  which  is  obviously  inferior. 

Vaudeville  Houses  Turning 
"With  the  gradual  ascendancy  of 
higher  prices  for  desirable  features,  the 
vaudeville  theaters  are  confronted  with 
a  situation  which  they  must  weigh  well. 
Rather  than  pay  from  $3,000  to  $1,000  a 
week  for  a  big  picture,  they  are  begin- 
ning to  turn,  once  more  to  vaudeville 
acts  instead;  acts  which  will  cost  less 
and  be  more  in  keeping  with  the  vaude- 
ville form  of  entertainment. 

"As  for  the  small  motion  picture  the- 
aters, the  raising  of  admission  prices 
made  compulsory  by  the  rise  in  rentals 
has  sent  their  patrons  to  more  desirable 
theaters.  And  as  this  has  occurred,  the 
motion  picture  theaters  of  the  next  grade 
above  have  lost  patronage  to  those  of 
the  next  grade  above.  Finally,  the  big 
theaters — to  a  considerable  extent — have 
found  patrons  preferring  to  pay  the 
same  admissions  for  vaudeville  or  drama. 

"The  remedy  lies  in  the  elimination  of 
waste  in  production;  of  curtailment  of 
large  salaries  to  so-called  executives 
which  are  not  earned;  of  a  united  stand 
against  paying  prohibitive  salaries  to 
stars,  salaries  which  cannot  be  earned, 
and  of  inexperienced  capital  pausing  be- 
fore plunging  into  senseless  extrava- 
gance." 


Miss  Anita  King,  widely  known  as  a 
screen  favorite,  makes  her  initial  ap- 
pearance in  Mutual  pictures  October  8, 
when  "The  Girl  Angle,"  the  first  of  a 
series  of  productions  which  she  is  to 
make  at  the  Horkheimer  studios  for  Mu- 
tual, is  published. 

Miss  King  went  west  several  months 


(Horkheimer-Mutual) 

ago  under  contract  with  E.  D.  Hork- 
heimer to  appear  in  five-reel  features. 
She  was  placed  at  work  under  the  direc- 
tion of  Edgar  Jones  on  "The  Girl  Angle," 
from  the  story  by  L.  V.  Jefferson. 

"The  Girl  Angle"  is  laid  in  the  West. 
Miss  King  is  cast  as  a  self-sufficient 
woman  from  the  East,  who,  betrayed  by 
a  man  on  her  wedding  day,  has  resolved 
to  live  her  life  henceforth  entirely  away 
from  masculine  influence  and  without 
masculine  assistance. 


MR.  BRANDT,  M.  P.  E.  L. 
OFFICER,  NOT  ARRESTED ; 

WAS  IN  CIVIL  CASE 

"Exhibitors  Herald"  hastens  to  correct 
any  false  impression  which  may  have  been 
conveyed  to  readers  by  Charles  C.  Petti- 
john's  statement  in  an  article  stating  the 
arrest  of  Mr.  Brandt,  executive  secretary 
of  the  M.  P.  E.  L.,  which  appeared  in  the 
issue  of  September  29. 

The  proceedings  are  of  civil  nature  and 
Mr.  Brandt  was  not  placed  under  arrest. 
Mr.  Pettijohn  made  the  statement  in  his 
official  capacity  as  general  manager  of  the 
A.  E.  A. 

The  action  in  question  was  not  a  proceed- 
ing under  the  criminal  statute,  but  was  filed 
under  the  civil  statute  on  the  basis  of  an 
infringement  of  a  copyright.  The  title  of 
the  case  is  Shapiro,  Bernstein  &  Co.,  Inc., 
vs.  the  Holtz  Amusement  Company.  The 
latter  concern  operates  the  Albany  Theater, 
Brooklyn,  X.  V.,  of  which  Mr.  Brandt  is 
manager.  The  file  marks  of  the  proceeding 
reveal  that  this  case  was  filed  August  15, 
1917,  and  that  the  defendant  company  an- 
swered on  Sept.  1,  1917,  through  its  attor- 
neys. 

The  complaint  in  substance  charges  that 
the  Albany  Theater  played  a  copyrighted 
musical  composition  entitled  "Naughty, 
Naughty,  Naughty"  without  having  pro- 
cured a  license  to  do  so.  Mr.  Brandt  or 
some  officer  of  his  corporation  was  served 
with  a  summons  to  appear  and  answer  to 
the  complaint  of  the  plaintiff,  and  he  ap« 
peared. 


16 


EXHIBITORS  HERALD 


"OVER  THE  TOP 

with 

J.  B. 


Jack  Edwards,  of  "Billboard"  fame, 
lias  resigned  from  that  publication  and 
goes  out  ahead  of  one  of  Schuberts' 
shows.  Other  road  men  beware.  Jack 
has  a  record  as  a  live  wire,  and  can  run 
a  Remington  hot  in  two  hours — all  good 
stuff. 

*  *  * 

Harry  Poppe,  the  well  known  public- 
ity man,  has  resigned  from  the  forces 
of  "King  James"  and  joined  the  army 
of  Uncle  Sam.  Harry  volplaned  to  a 
cantonment  on  Saturday  and  is  well  sup- 
plied with  "God  Speeds"  and  sundry 
sacks  of  a  well  known  tobacco.  Harry  is 
going  to  take  the  bull  by  the  horns  and 
throw  it  into  the  ranks  of  "Kaiser  Bill" 
"spurlos  versenkt." 

*  *  * 

Keen's  Chop  House  has  fallen  heir  to 
the  "Reviewing  Bandits'  Round  Table." 
Keen  should  get  a  hurdy-gurdy  for  the 
lunch  hour,  to  play  accompaniments  lo 
the  sweet  caroling  of  the  Blue  Bird. 

*  *  * 

"Capt."  Edwin,  B.  H.,  is  away  making 
a  new  play  for  the  screen.  Some  one 
put  up  the  bars,  quick. 

fit 

"He's  in  Again"  Bill  Barry  has  a  new 
one,  and  she's  not  related  to  a  general 
this  time.  A  full  blood  relation,  (6,000) 
miles  removed  from  Lilly-Kallanney,  of 
the  Sandwich  Islands. 

*  *  * 

Al  Cormier  is  wondering  whether  re- 
vision of  tariff  upward  is  going  to  make 
the  sliding  any  easier. 

*  *  * 

Some  crust!  Fred  Beecroft  is  visiting 
Chicago,  on  business,  and  without  our 
permission.  "To  horse!  To  horse!"  It 
shall  be  butcher  cleavers  and  coffee,  at 
dawn. 

*  *  * 

Science  decrees  that  hearty  eating  at 
noontime  causes  somnambulistic  tenden- 
cies during  the  afternoon.  Fritz  Tidden 
can  stow  away  two  cubic  yards  of  fodder 
any  day  the  sun  is  shining  and  no  one 
has  ever  been  able  to  prove  that  he  is 
not  the  person  responsible  for  the  pro- 
jection room  snoring. 

*  *  * 

A  publicity  department  writes:  "John 
Doe,  our  script  editor,  took  his  first  va- 
cation in  three  years,  last  week,  when 
he  went  to  San  Louis  Obispo  for  a  Fri- 
day to  Monday  rest.  In  between  the 
daylight  and  darkness  on  both  sides  of 
the  day  John  Doe  managed  to  squeeze 
two  original  stories  out  of  his  system 
in  the  past."  Past  what?  Past  time  he 
had  some  help.  Great  stuff,  this!  Is  it 
any  wonder  some  programs  are  on  the 
skids? 

*  *  * 

Wednesday  night  a  Russian  army 
marched  down  B-Way,  behind  a  band, 
and  some  people  had  the  nerve  to  sug- 
gest that  it  was  an  advertising  stunt. 
There  was  much  speculation  as  to  who 
was  in  command.  Some  said  it  was  Ras- 
putin, others  said  Illidor,  and  still  oth- 
ers mentioned  the  names  of  Ivan  Mozu- 
kin,  Zoya  Karabanova.  Natalia  Lesienko, 
Olga  Zocska,  Pushkin-Kuzinschatzky, 
the  Black  Monk,  the  White  Father,  etc.. 
but  the  fact  remains  that  Maciste  i;nd 


another  strong  man  were  not  in  the 
regiment. 

*  *  * 

"Fra"  Wid,  "and  'Don't  forget  that 
"Binder"  has  an  apiary  and  he  has — not 
been  stung,  at  that.  This  is  the  only 
time  a  King  Bee  has  been  known  to 
bring  home  the  bacon. 

*  *  * 

The  week's  best  snicker.  Soliciting 
advertising  via  the  new  method.  "We 
have — er — that  is,  you  can,  Ah,  read  the 
damn  thing  yourself;  it's  all  on  the 
card." 

Aboriginal  him  man  states:  "In  the 
good  old  days  you  could  find  the  biggest 
fillum  mag-ates  of  the  trade  making 
flank  attacks  on  the  mysteries  which  lie 
behind  the  magnifying  glasses  of  the  Au- 
tomat, but  now  a  feller  has  to  git  into  a 
biled  shirt  and  meet  'em  at  the  Hotel 
Faster." 

No  aspersions  intended,  but  that  big 
star  who  is  trying  to  "pussyfoot"  into 
fame  is  not  entitled  to  recognition. 
Make  your  noise  in  the  trade  journals, 

say  I. 

Bob  Welsh  has  gone  and  did  it!  Wash- 
ington, on  the  27th.  An  extended  hon- 
eymoon to  the  South,  and  then  back  to 
the  job.    Good  luck  to  you,  Bob. 

*  *  * 

Pauline  Frederick  and  Willard  Mack, 
at  the  above  city  for  the  same  design  as 
Bob.  Only  Cupid  has  two  strikes  on 
this  couple.  Now,  "WHO'S  CHEAT- 
ING CHEATERS?" 

*  *  * 

If  a  person  is  married  in  Washington, 
is  it  capitolizing  matrimony?  "Ask  Dad. 
He  knows." 

*  *  * 

You  all  remember  the  one  that  Ewan 
Justice,  of  the  Fox  Film  Company, 
pulled  about  the  seagulls  in  the  "Queen 
of  the  Sea"  picture.  Well,  how  does  this 
hit  you?  Every  morning  at  5  o'clock 
Billy  Xole  and  Toots  Brady,  of  the  same 
company,  jump  on  the  backs  of  two 
lusty  codfish  and  gallop  out  to  Dump- 
ling Light  and  back.  Easy  with  the 
whip;  it's  a  borrowed  fish. 

"HONOR  SYSTEM';  TO 
OPEN  AT  CHICAGO 
ORPHEUM  SEPT.  30 


J.  L.  &  S.  Theatre  to  get  Away 
From  Star  System,  Declares 
Aaron  Jones 


In  rearranging  the  new  feature  picture 
policy  of  the  Orpheum  Theatre  of  Chi- 
cago, Jones,  Linick  &  Schaefer  have  de- 
cided to  begin  with  "The  Honor  Sys- 
tem," Sunday,  September  30.  This  in 
turn,  will  be  followed  by  Maxine  Elliot 
in  "Fighting  Odds,"  "The  Whip,"  Jane 
Cowl  in  "The  Spreading  Dawn,"  "Intol- 
erance," Wiliam  Farnum  in  "The  Con- 
queror," "Jack    and    the    Bean  Stalk," 


"Aladdin  and  His  Lamp,"  and  Mary  Gar- 
den in  "Thais." 

In  speaking  of  the  new  policy,  Aaron 
Jones  says:  "We  are  going  to  make  an 
effort  to  get  away  from  the  star  system. 
We  will  try  to  pick  the  pictures  from  an 
entertainment  standpoint  and  for  them- 
selves alone,  rather  than  because  a  highly 
advertised  star  is  playing  in  them.  We 
will  present  at  the  Orpheum  the  biggest 
pictures  that  can  be  bought  at  any  price, 
changing  our  program  every  Sunday  and 
Thursday." 


JAKE  WELLS  CALLS 
A.  E.  A.  DIRECTORS 
MEETING  ON  OCT.  4 


Will  Discuss  Matters  of  Vital  Im- 
portance at  N.  Y.  Headquar- 
ters Session 


President  Jake  Wells  of  the  Ameri- 
can Exhibitors'  Association,  has  called 
a  meeting  of  the  board  of  directors  of 
the  A.  E.  A.  to  be  held  at  their  offices  in; 
the  Times  building,  New  York  City,  or 
Thursday,    October    4,    at    11    o'clock ! 
Many  matters  of  importance  will  be  dis- 
cussed at  the  meeting  and  an  announce 
ment  of  vital  interest  to  the  exhibitor;! 
will  be  made  at  the  conclusion  of  th< 
meeting. 

The  rapid  growth  of  the  Americai 
Exhibitors  Association  has  proved  with 
out  a  doubt  that  the  real  exhibitors  whi 
take  pride  in  their  business  have  desire', 
an  organization  founded  upon  businesi 
principles  and  feel  that  in  the  A.  E.  P 
they  have  an  association  that  will  ac 
complish  something  in  their  behalf.  Th 
fight  that  representatives  of  the  A.  E.  / 
have  made  in  Washington  against  a  pre. 
hibitive  tax  on  motion  picture  theatei 
and  the  efforts  now  being  made  to  reac 
some  satisfactory  agreement  over  tl 
music  tax  have  demonstrated  that  tlj 
officers  of  this  association  are  workir 
solely  in  the  cause  of  the  exhibitor. 


J.  L.  ADAMS  GETS 

"I  BELIEVE"  FILM 
IN  ELEVEN  STATE 


General  Manager  of  Deseret  Fil 
Company  Closes  Deal  While  1 
/       In  New  York 


Salt  Lake  City,  Utah. — (Special  to  ll 
hibitors  Herald.) — J.  L.  Adams,  genel 
manager  of  the  Deseret  Film  Compa  . 
with  headquarters  here,  paid  a  visit  k 
New  York  City  recently  to  look  over  I 
film  market  in  the  interests  of  his  ccn 
pany.  During  his  stay  in  New  York,  '.M 
Adams  spent  the  greater  part  of  his  til 
at  the  offices  of  the  Cosmofotofilm  C<h 
pany,  arranging  for  the  purchase  of  B 
exclusive  rights  to  "I  Believe,"  ■ 
screen  adaptation  of  George  LoB 
Tucker's  story,  for  eleven  states,  as  I 
lows:  California,  Nevada,  Arizona,  Cm 
gon,  Washington,  Idaho,  Montana, 
oming,  Colorado,  New  Mexico  and  Uli 


1  


THE  most  brilliant,  spine-thrilling  patri- 
otic drama  ever  made  into  a  motion 
picture — a  picture  to  challenge  the  pride 
and  the  conscience  of  all  humanity. 

Thousands  of  men  organizing  and  drilling 
to  fight  the  battle  of  civilization.  Thou- 
sands of  men  marching  away  to  the  front 
and  into  the  jaws  of  death. 

Before  your  very  eyes  nations  banding  to- 
gether in  a  blood  brothership  against  a 
common  enemy. 

Heroes  and  cowards  transformed  into  super- 
men of  gigantic  courage  walking  and  scur- 
rying into  a  living  hell  of  shells  and  fumes 
to  bring  in  the  wounded  from  artillery- 
raked  plains 

Women  showing  their  bravery  in  the  home 
and  at  the  camps;  women  living  through 
the  Inferno  of  battle  to  nurse  and  stimulate 
their  men  to  victory;  women  risking  certain 
death  to  be  near  the  men  they  love. 

And  the  arrival  of  the  Stars  and  Stripes 
on  the  battlefront  in  France  in  a  climax 
that  brings  audiences  up  to  their  feet  with 
cheers — 

Those  are  the  exciting  things  you  see  in 
Captain  Edwin  Bower  Hesser's  photo- 
panorama,  "FOR  THE  FREEDOM  OF 
THE  WORLD,"  which  will  be  distributed 
exclusively  throughout  all  lands  by  Goldwyn 
Distributing  Corporation  under  an  arrange- 
ment made  with  Ira  M.  Lowry  and  his  asso- 
ciates, the  producers  of  this  great  picture. 

This  completed  picture  is  being  made  ready 
for  quick  release  and  trade  showings  are 
now  being  arranged  for  all  Goldwyn  offices. 
Write  or  telegraph  at  once  for  bookings 
and  information. 


FOR 
THE 

FREEDOM 
OF  THE 
WORLD 


Goldwyn  Distributing  Corporation 

16  East  42d  Street  New  York  City 


Samuel  SI Hutchinron,  %es>/de»i 
MERICAN  FILM  COMPANY,  INC  iW/r 


(Juliette  Day 

9ke  9amous>  ^Broadway  cBeauty      /N  *^ 

The  Calendar  Girl 


In  five  acts.  By  Julian  Louis  Lamothe. 
Directed  by  Rollin  Sturgeon.  Released 
the  week  of  October  ISth. 


A  pretty  girl— a  dashing  bathing  costume— and  a  photo  of  the  two, 
reproduced  on  a  calendar,  furnish  the  basis  for  one  of  the  most  enjoy- 
able screen  stories  of  the  year.  Available  now  at  all  Mutual  Exchanges. 


Produced  by 

AMERICAN  FILM  COMPANY.  INC. 

SAMUEL  S.  HUTCHINSON.  President 


Distributed  by 

MUTUAL  FILM  CORPORATION 

JOHN  R.  FREDLER.  Prwldmt 


1 


EXHIBITORS  HERALD 


The  Universal  Serial  Thriller,  "The 

Red  Ace,"  puts  the  "move"  in  movies  in  a 

manner  that  holds  the  fans  spellbound— gives  them  suspense,  thrills, 
action,  mystery,  adventure,  romance,  patriotism  that  makes  them 
wish  there  were  50  episodes  instead  of  16.  Book 


Marie  WQlcamp 

Directed  by  Jacques  Jaccard 

No  more  timely  story  has  ever  been  projected 

on  any  screen.   It  deals  with  the  events  now  riveting  the 

attention  of  every  man,  woman  and  child  in  America.  It's  the  kind 
of  story  that  every  one  will  hugelv  enjoy — from  the  first  episode  to  the  last.  IT 

FEATURES  THE  SAME  STAR  AND  THE  SAME  DIRECTOR  THAT  MADE  "LIBERTY"  THE 
GREAT  SUCCESS.  Get  in  touch  with  your  nearest  Universal  Exchange  and  book  it,  or  Universal 
Film  Manufacturing  Company,  Carl  Laemmle,  President,  "The  Largest  Film  Manufacturing  Con- 
cern in  the  Universe,"  1630  BROADWAY,  NEW  YORK. 


lerbert  Brenon 


BPENON  PRODUCTIONS 


has  in  course 
of  preparation 


iamtltnn  Amufiemrnt  (Company 


Sept.  tSnd.  WX7 

HI  7UM  . 


In  rNpMM6  *°  7 our  latter  gating  inquiries  reg- 
rl  rhs  Lous  ffolf  would  state  that  I  nawer  played  a  pict- 
i   the  sasilton.  theatre  that  aet  wit*  better 
m  .heart  not  one  oooplsint  an  to  story,  productio: 
■   «te.,  and  would  think  that  soae  acre  pictures  cf  this 
u  it  a  the  mam  star  would  go  big  here.    I  as  satisfied 
at  ter  showing  the  Toll  that  the  nane  3renon  in  oczr.- 
titwitti  the  production  of  &nj  other  photoplay  in  the 
hj  insures  suooeaa  in  mj  thestrs.      I  do  not  see  where  an? 
sr  osot  oould  be  seds  ower  this  production.  '*- 

Touts  for  success 


EmptyPockets 


By 
Rupert 
Hughes 


JtLcc,  Jus.  /ftkco^ns, 


EMPTY 
POCKETS 

will  be  swifter 
and  even  more 
dramatic  than 
The  Lone  Wolf  " 


6 


EXHIBITORS  HERALD 


John  W.  Noble 

Presents 


Zena  Keefe 


IN 


A  production  of 
special  merit  for 
state  rights 


J 

v 


Jules  Burnstein 

General  Representative 
Brokaw  Building 
New  York 


g&     FOX  SPECIAL  FEATURES 

ft,  ySi  ^crc  never  a'as  so geai  a  pxdurc 

J^M  jL  furnished  in  a  scries  of  features  as  . 

M  GLADYS 

MjROCKWELL 

in 

CONSCIENCE 


'at 


Aas  ever  offered 


Oct.Pk  VipOntt  rharson 

*  "ThomMotStcdl" 
0&2\  "June  Caprice 

CMsslLSjJ* 


Od2&~georQcWa/sA 
Qhis  is  tie  £ifc 


CONSCIENCE  Mf)U/ 
is  released  ■*  *  " 


8 


EXHIBITORS  HERALD 


^lllllllllllllllllllllllllllllllllllllllllllllllllllllllllll^ 

j  Well  save  you  the  price  I 
|  of  this  trade  journal  j 
I  before  you  buy  it  j 

— An  offer  on  which  you  cannot  lose 

HPAKE  the  hardest  problem  of  your  theater 
|  *    or  operating  room. 

Maybe  it's  poor  projection,  some  trouble 
with  your  machine,  lights,  converter,  wiring, etc. 

Maybe  you  want  to  buy  some  good  second 
|  hand  equipment. 

Sit  down  now  and  write  us  about  it. 

We'll  put  your  question  up  to  one  of  our  experts  — 
actual  practical  and  technical  authorities. 

It  costs  you  nothing 

We'll  promptly  send  you  the  answer — absolutely  free. 

When  you  have  corrected  your  trouble,  saved  the  money 
on  your  purchases,  and  are  satisfied  that  our  help  has  saved 
you  money — then,  if  you  will,  send  us  one  dollar  and  get 
a  year's  subscription — 52  issues  of  the 


\ 


\ 


\ 


EXHIBITORS 

HERALD 


EXHIBITORS  °o. 
HERALD  *Q 

203  S.  Dearborn  St.,  fa 

Chicago,  111.  ^ 

■v- 

Enclosed  find  $1.00.    Please  send 

the  Exhibitors  Hera.d  for  one  vear  to  ^  There  ^  nQ  strings  tQ  this   offen       YOU  dOIl't   have  tO  SUD- 

scribe  to  get  this  advice.  You  are  under  no  obligation  to  us 


Theater  . 


Send  us  that  hard  question  today. 


\ 


.       Pin  this  coupon  to  your  letter  to  insure  immediate  attention. 


Address   \ 


EXHIBITORS  HERALD 


"5r5o" 


On  Feature  Pictures  it  is  about  an  even  split 
between  Production  and  Exploitation! 


My  Advertising 

Campaigns 
have  sold  pictures 
in  all  parts 
of  the  world 


CHESTER 
BEECROFT 


Henry 
Otto 

registered' 
strong  as  a 
director  of 
Sea  Stories  by  his 
work  in  "UNDINE" 


Reproduction  of  photo  enlarged  from  negative  films,  by 
The  Shipman  Photo  Process  of  Los  Angeles 


as  an  auxiliary  force,  increases  this  foreign  connection, 
by  100%  and  permits  me  to  concentrate  on  the  American 
Market. 

MR.  PRODUCER:— 

Before  you  make  that  next  picture  let  us  get  together 
and  see  if  we  can  sell  it.    This  is  good  business. 


LABORATORIES 

Capacity  for  outside  work 


STUDIOS 

Available  for  rental  purposes 


ERNEST  SHIPMAN 

70  West  46th  Street         Bryant  8216         NEW  YORK  CITY 


10 


EXHIBITORS  HERALD 


KujheA  Standard  In  Gotten  <Picturet' 


Did  You  Ever  Tell  A  Fib? 

BRYANT  WASHBURN 
and  VIRGINIA  VALLI 


in 


U 


99 


THE  FIBBERS 

present  a  veritable  comedy  of  errors, 
which  nearly  resulted  in  a  tragedy, 
through  telling  just  little  white  ones. 
Full  of  laughs  and  a  touch  of  pathos. 

Screen  time  65  minutes — By  James  W.  Adams 

Distributed  through  George  Kleine  System 


1333  Argyle  St.,  Chicago 


GET  YOUR  SHARE 

of  next  season's  big  money.  Start  getting  busy  now.  The  man  who 
is  ready  when  the  season  opens  is  the  man  who  is  going  to  keep 
smiling  at  a  full  house  all  winter. 

START  NOW 

to  build  up  a  high-class,  steady  growing  patronage  with  DE  LUXE 
4- PAGE  PROGRAMS.  We  claim  that  our  Free  Write  Up  Service, 
and  the  beauty  and  attractiveness  of  our  programs  themselves,  sell 
your  picture  to  your  patrons,  and  get  them  in  the  habit  of  looking  to 
you  for  the  best  in  photoplay  entertainment.  Successful  exhibitors 
all  over  the  country  stand  back  of  our  claim.  Now  is  the  time  to  think  seriously  about 
your  program.  We  will  furnish  from  500  up,  either  printed  complete  read} 
to  distribute,or  just  the  plain  stock  as  you  wish.   The  write-up  service  is  free. 


TO  THE 
MOVIES 


CAHILL-IGOE  COMPANY 

f  "The  Home  of  Cico  Products" 

117  W.  Harrison  $treet  CHICAGO 


EXHIBITORS     HERALD  11 


L2 


EXHIBITORS  HERALD 


BOOK 


TODAY 


The  Screen 's  Dramatic  Triumph 

THE  PENNY  PHILANTHROPIST 


g>MMillllllll»Mlllltll  ttilMtllMIIIIIIIIII  ■  IlllUr  >  •■•••■■•■•■■■•■••••tl||ll«t«l»»tlliai«al  «MlllHIIMIII<tl>> 


111  > 

•  •  i  'iff 

t'.'i  - 


THE  mCk 


^i!i!nliiiiiiiliili!li!lsll!lll^ 

MARTIN  J.  QUIGLEY  .  Editor 


Published  Weekly  by 

EXHIBITORS  HERALD  CO. 

at  203  South  Dearborn  Street,  Chicago 
Tel.,  Harrison  7355 


a 


NEW  YORK  OFFICE 

[I]  I  480  Broadway  Tel..  Bryant  5111 

James  Beecroft,  Manager 


Subscription  Price  $1.00  Yearly 

All  editorial  copy  and  correspondence,  and  advertising  copy  should  be  addressed  to  the  Chicago  Office.  Forms  close  at  6  p.  m.  on  Monday  of  each  week 
ENTERED   AS   SECOND   CLASS   MATTER   AT  THE   POST  OFFICE   AT   CHICAGO.   ILL..  UNDER  THE   ACT  OF  MARCH  3.  1879 


Volume  V  OCTOBER  20,  1917  Number  17 


CRIMINAL  EXTRAVAGANCE  IN  WARTIME 

A BIG  outstanding  fact  which  frequently    causes  the  thoroughly  sane  outside  commer- 
cial world  to  stop  and  wonder  curiously  at  the  motion  picture  industry  is  the  fabulous 
salaries  exacted  and  paid  certain  of  the  "big  stars." 
The  productiveness  of  any  business  which  has  yet  appeared  upon  the  face  of  the  earth 
can  be  tested  beyond  reason;  and  the  extraordinary  drain  which  has  been  placed  upon  the 
motion  picture  industry  in  the  way  of  veritable  fortunes  paid  for  the  services  of  stars  is  leav- 
ing in  its  wake  a  variety  of  most  sinister  symptoms. 

The  exhibitor's  share  of  these  irrational  salaries  is  the  exorbitant  rental  fee  which  makes 
very  remote,  in  many  cases,  the  prospect  of  profitable  operation  of  his  theatre;  the  distrib- 
utor's share  is  the  limiting  of  his  market  and  the  producer's  share — the  producer  who  has 
retained  his  sanity  in  the  face  of  unreasonable  salary  demands — is  to  have  meritorious  pro- 
ductions passed  over  for  the  fictitious  allurement  of  a  "big  star's"  name. 

Commercial  jealousy,  that  venial  trait  which  attends  in  some  quantity  every  walk  of 
business  life,  is  the  quicksand  foundation  upon  which  the  entire  structure  of  fabulous  salaries 
has  been  reared.  In  ordinary  times  such  a  course  is  pretty  much  the  exclusive  business  of 
the  individuals  concerned,  but  with  the  nation  at  war  and  the  government  practically  shoul- 
dering the  burden  of  a  dozen  countries'  battles  the  absurdity  of  paying  out  thousands  upon 
thousands  of  dollars  in  excessive  salaries  is  nothing  short  of  criminal. 

We  might  as  well  face  the  situation  soberly:  The  motion  picture  industry  escaped  by 
a  hair's  breadth  the  imposition  of  a  tax  at  the  hands  of  Congress  that  would  have  been 
utterly  ruinous,  and,  during  the  deliberations  of  the  committee,  contemplation  of  the  exces- 
sive tax  was  predicated  on  the  apparent  ability  of  certain  companies  to  pay  salaries  which 
have  never  been  even  nearly  duplicated  in  the  history  of  business. 

The  excessive  salary  almost  brought  this  disaster  upon  the  film  business  and  in  case 

III 


14 


EXHIBITORS  HERALD 


of  the  enactment  of  such  a  law  Congress  would  undoubtedly  have  had  little  difficulty  in  jus- 
tifying its  position,  inasmuch  as  a  tax  is  aimed  to  reach  all  within  the  class  and  the  weak 
must  be  affected  with  the  strong. 

Undoubtedly  the  popular  player  is  a  big  asset  to  the  business.  Such  a  player  devel- 
ops a  following  that  can  be  attracted  to  the  theatre  under  the  most  unfavorable  circum- 
stances. But  measured  in  dollars  and  cents  there  is  a  definite  limitation  to  the  worth  of  any 
player  or  all  the  players  now  before  the  public — and  the  worth  falls  far  short  of  a  million  or 
a  half  million  dollars  annually. 

Neither  the  motion  picture  industry  nor  any  other  business  can  pay  individuals  a  half 
million  dollars  a  year  for  their  services.  Such  a  course  is  utterly  without  economic  justi- 
fication. The  only  way  that  such  can  be  done  even  temporarily  is  to  burden  and  hinder  the 
proper  development  of  the  business  and  eventually  bring  it  very  near  collapse. 

Exhibitors  have  come  to  recognize  that  they  can  make  a  profit  with  certain  players  of 
nation-wide  popularity  but,  unfortunately,  in  certain  instances  they  have  not  also  recognized 
that  they  can  only  make  such  a  profit  by  being  able  to  rent  the  picture  at  a  sane,  reasonable 
price.  Regardless  of  the  popularity  of  the  player  there  is  a  definite  limitation  to  the  amount 
they  are  able  to  pay,  because  there  is  a  definite  limitation  to  the  possible  revenue,  due 
directly  to  restricted  seating  capacity. 

The  exorbitant  salary  is  the  distinct  invention  of  certain  producers;  the  exhibitor  had 
no  voice  in  its  making  and  he  cannot  be  expected  to  bear  the  burden  of  its  existence 
indefinitely.  MARTIN  J.  QUIGLEY 


SUMMARY     OF     CURRENT  ISSUE 


NEWS  OF  THE  WEEK 

Pettijohn  Promises  Sweeping  Reforms  for  All  Exhibitors   15 

Exhibitors  Offered  N.  A.  M.  P.  I.  Liberty  Loan  Films  Free   15 

Chicago  Exchanges  Asked  to  Move  From  Loop   15 

Eva  Tanguay  Makes  Film  Debut  in  Select's  "Wild  Girl"   16 

Triangle  Enjoins  Theatre  Firm  for  Displaying  Slides   1C 

U.  S.  Tax  Is  Death  Blow  to  Big  Per  Cent  of  Ten-Cent  Houses   IT 

Chaplin  Leaves  Mutual  and  Starts  First  Film  for  National  Circuit.  .  18 
Alice  Brady  Starts  First  Select  Picture,  "Her  Silent  Sacrifice"....  18 

Brenon's  "Romanoff's"  Gets  Another  Week  at  N.  Y.  Broadway   IS 

Williamson  Brothers  Completely  Reorganize  to  Widen  Activities....  19 
Gus  Edwards  to  Write  Music  for  Robard's  "Mothers  of  Men"  Film.  20 

Carl  Laemmle  Takes  Control  of  Bluebirds   20 

Big  Skating  Scene  in  Commonwealth's  Initial  Film   20 

Goldwyn  Will  Aid  Exhibitors  With  Ad  Campaign  in  Saturday  Eve- 
ning Post    21 

Washington-Lafayette  Meeting  Paralleled  in  Pershing-JofTre  Affair 

in  "Lest  We  Forget"  Film   21 

Essanay  Program  of  Features  Ready  for  Trade  up  to  1918   22 

Ernest  Shipman  to  Handle  Only  Best  Film  Plays  in  His  N.  Y. 

Clearing  House   22 

Metro  Films  to  Distribute  Hoffman  Features  in  Canada   23 

Theda  Bara  in  First  Broadway  Appearance  Oct.  15   23 

"The  Adventurer"  With  Chaplin  to  Be  Issued  Oct.  22   24 

New  Comedy-Drama  Is  Promised  in  American's  Fischer  Pictures...  24 

Committee  to  Probe  Film  Thefts  Is  Picked  by  N.  A.  M.  P.  1   32 

Goldwyn  to  Distribute  "Manx-Man"  Throughout  U.  S.  and  Canada.  32 

N.  Y.  Broadway  Theatre  to  Show  Bluebirds  Regularly   34 

Ann  Murdock  Makes  Second  Film  Appearance  in  "Beautiful  Ad- 
venture"   34 

"Ashes  of  My  Heart,"  First  Berg  Film  for  State  Rights  Stars 

Barbara  Castleton  . ,   46 

Greiver  &  Herz  Gets  Two  Big  Features  for  Trade  in  Three  Central 

States    46 

Feminine  Theatre  Patrons  to  Get  Favors  in  Houses  Showing  Black- 
well  in  400th  Film   47 

REVIEWS 

"Fighting  Odds,"  Goldwyn  D.,  seven  parts,  with  Maxine  Elliott.  ...  25 
"Bondage, "  Bluebird  D.,  five  parts,  with  Dorothy  Phillips   25 


"The  Public  Defender,"  Raver  D.,  six  parts,  with  Frank  Keenan.  ...  25 

'The  Tar  Heel  Warrior,"  Triangle  D.,  five  parts,  with  Walt  Whitman  2r, 

"The  Girl  Angle,"  Mutual  D.,  five  parts,  with  Anita  King   2fi 

"The  Man  From  Painted  Post,"  Artcraft  C.-D.,  five  parts,  with 

Douglas  Fairbanks   26 

"The  Girl  Who  Made  Good,"  Butterfly  D.,  five  parts,  with  Violet 

McMillan    26 

"The  Burglar,"  World  D.,  six  parts,  with  Carlyle  Blackwell   27 

"The  Trouble  Buster,"  Paramount  C.-D.,  five  parts,  with  Vivian 

Martin    27 

"The  Ghost  House,"  Famous  Players-Paramount  C.-D.,  five  parts, 

with  Jack  Pickford  and  Louise  Huff   27 

"Oh,  Doctor,"  Arbuckle-Paramount  C,  two  parts,  with  Roscoe  Ar- 

buckle    27 

"A  Rich  Man's  Plaything,"  Fox  D.,  five  parts  with  Valeska  Suratt.  28 

"The  Sea  Master,"  American-Mutual  C.-D.,  five  parts,  with  Wm. 

Russell   j   2S 

<"A  Crooked  Romance,"  Astra-Pathe  D.,  five  parts,  with  Gladys  Hu- 

\      lette   28 

^'The  Fibbers,"  Essanay  C.-D.,  five  parts,  with  Bryant  Washburn..  28 

"The  Calendar  Girl,"  American-Mutual  D.,  five  parts,  with  Juliette 

Day   29 

Edison  Conquest  Program   29 

"The  Beautiful  Adventure,"  Empire-Mutual  C,  six  parts,  with  Ann 

Murdock   29 

DEPARTMENTS 

The  Periscope   31 

Film  Stock  Market   33 

Official  Cut-Outs  by  Chicago  Censors   33 

This  Week  at  Down-Town  Chicago  Theatres   33 

Synopses  of  Current  Releases  95-37 

Chicago  Trade  Events     37 

Canadian  Film  News   28 

State  Rights  and  Special  Productions   39 

Calendar  of  Feature  Releases   41 

News  of  Exhibitors  and  Exchanges   43 

"Over  the  Top"   45 


EXHIBITORS  HERALD 


15 


Pettijohn  Promises  Sweeping  Reforms  For  All  Exhibitors 

A.  E.  A  making  big  drive  to  wipe  out  exorbitant  rentals 
unreasonable  deposits,  and  pay  for  return  shipments  of 
film,  he  tells  Chicago  branch;  asks  members'  solid  support 


Promising  theater  owners  that  the  American  Exhibitors'  Association  will  wipe 
out  exorbitant  film  rental  prices,  which  prevail  under  the  "star  system,"  control  the 
practice  of  paying  for  return  shipments  of  film,  put  an  end  to  unreasonable  advance 
deposits,  and  get  a  twenty-five  per  cent  reduction  in  the  music  tax  demanded  by  the 
publishers'  combine,  Charles  C.  Pettijohn  last  week  admonished  exhibitor-members 
of  the  Chicago  A.  E.  A.  branch  to  solidify  and  stand  firmly  back  of  the  national 
organization  which  is  making  a  drive  to  better  conditions  for  the  exhibitors  through- 
out the  United  States  and  Canada. 

Mr.  Pettijohn's  talk  to  about  fifty  of  Chicago's  most  representative  exhibitors 
concluded  a  speech-making  tour  of  the  various  Canadian,  Eastern  and  Central  States 
A.  E.  A.  branches.  The  tour  was  a  prelude  to  an  important  meeting  called  by 
President  Jake  Wells,  at  the  national  headquarters  in  the  Times  Building,  New  York, 
October  4,  which  was  attended  by  officers,  directors  and  exhibitor  members. 


"The  quick  growth  of  the  A.  E.  A.  has 
iroved  that  theater  owners  who  take 
)ride  in  their  business  have  long  before 
:his  time  desired  an  organization  founded 
ipon  strictly  business  principles,"  said 
Mr.  Pettijohn.  "But  it  is  quite  obvious 
hat  no  great  degree  of  success  can  be 
eached  in  purging  the  industry  of  its 
?vils  unless  we  have  perfect  union  and 
nore  money. 

Could  Have  Beaten  Tax 

"Members  must  not  only  pay  their 
nembership  fees,  but  they  must  donate 
o  the  treasury  what  they  can  afford.  If 
ve  had  had  S3.000  more  with  which  to 
arry  on  the  fight  against  the  ten  per 
ent  .tax  in  Washington,  the  A.  E.  A. 
lone  could  have  brought  about  its 
lefeat. 

"Give  me  fifty  members  in  each  state, 
nd  I  can  go  to  any  film  manufacturing 
oncern  and  get  pictures  for  A.  E.  A. 
xhibitors  at  reasonable  prices.  We  will 
■e  able  to  book  Paramount  pictures,  not 
t  $100  a  day,  but  get  them  for  $45. 

"Paramount  will  not  refuse  to  rent  its 
ictures  to  a  large  combination  of  ex- 
ibitors,  when  the  concern  can  actually 
lake  money  on  any  large  group  of 
heater  owners  by  quoting  film  rental  at 

much  lower  rate  than  originally  fixed. 
Wants  3.C00  at  Detroit 

"I  want  three  thousand  A.  E.  A.  mem- 
ers  at  the  Detroit  convention  in  1918. 
>fter  this  convention  there  will  be  a 
astly  different  feeling  in  the  industry 
)ward  the  exhibitor.    There  will  be  con- 

derably  lower  rental  prices,  and  be- 
eye  me,  exhibitors  who  are  members  of 
lis  organization  will  not  have  to  pay 
Ivance    deposits    or    return  express 

larges  on  films. 

"Many  exhibitors  wonder  why  the  A. 
A.  did  not  affiliate  with  the  N.  A.  M 
I.  The  best  such  an  affiliation  would 
;t  the  A.  E.  A.  would  be  much  useless 
.lblicity.  The  N.  A.  M.  P.  I.  signed 
id  approved  a  brief  for  a  ten  per  cent 
upon  exhibitors  to  be  levied  by  the 
Jvernment.  Lee  A.  Ochs  also  signed 
lis  brief  as  a  member  of  his  league  and 
so  as  a  member  of  the  N.  A.  M.  P.  I. 
either  one  of  these  organizations  so 
r  has  been  of  any  material  value  to  the 
isiness  men  operating  motion  picture 
eaters. 

"The  situation,  in  brief,  is  this:  down 
New  York  there  is  a  crowd  in  the 
■  A.  M.  P.  I.  Whenever  this  crowd 
ts  a  bright  idea  somebody  calls  up  Lee, 
d  Lee  accordingly  sends  wires  to  the 


executive  members  of  his  league  and  gets 
their  approval.  Ochs  and  the  N.  A.  M. 
P.  I.  got  exhibitors  to  approve  signing 
the  brief  favoring  the  ten  per  cent  tax 
which  these  exhibitors  were  virtually 
forcing  themselves  to  pay. 

Hold  Stock  in  Paper 
"About  twenty-two  members  of  the 
N.  A.  M.  P.  I.  hold  stock  in  Ochs'  trade 
paper,  and  there  are  not  three  hundred 
members  in  Ochs'  league.  The  Chicago 
branch  has  twenty-two  members,  most 
of  whom  are  not  exhibitors,  and  they 
are  affiliated  with  exchanges.  Yet  the 
N.  A.  M.  P.  I.  recognizes  this  league, 
and  would  not  take  us  into  the  N.  A.  If. 
P.  I.  simply  because  we  would  not  sanc- 


tion things  this  organization  might  do 
to  hurt  the  exhibitor. 

"The  A.  E.  A.  never  will  panhandle 
with  expositions  and  trade  shows  to  get 
money  to  write  letters  to  its  members 
about  things  which  might  be  good  for 
exhibitors,  but  which  ideas  never  are 
carried  out. 

"So  far  the  American  Exhibitors'  As- 
sociation has  spent  $6,000  in  cash  to  do 
things  for  the  exhibitor.  We  have  done 
things,  and  we  will  do  still  greater  thing? 
which  will  not  only  benefit  American 
and  Canadian  exhibitors  who  are  mem- 
bers of  the  A.  E.  A.,  but  will  benefit 
every  exhibitor  in  both  countries  whether 
or  not  he  may  be  a  member  of  another 
exhibitors'  organization. 

Gets  Music  Tax  Cut 

"We  now  have  an  agreement  with  the 
music  publishers  giving  A.  E.  A.  ex- 
hibitors who  wish  to  play  the  copy- 
righted music  a  twenty-five  per  cent 
cheaper  rate.  Other  exhibitors  have  t.^ 
pay  the  full  rate.  Ochs  is  asking  ex- 
hibitors to  remit  S3  to  fight  the  music 
combine.  The  Supreme  Court  uphold:- 
the  copyright  law  allowed  composers 
and  publishers  of  music,  and  Ochs  can- 
not beat  it.  The  truth  of  the  matter  is 
(Continued  on  page  IS,  column  3) 


N.  A.  M.  P.  I.  Liberty  Loan  Pictures 

Offered  to  Exhibitors  Without  Charge 

Theatre  Owner  Told  How  to  Get  Series  of  Interesting 
Reels  From  Ten  Distributing  Concerns;  Exchanges 
Will  Pay  Express  Charges 


Complete  plans  for  the  distribution  of 
the  All-Star  feature  production  which 
has  been  made  for  the  purpose  of  boost- 
ing the  Second  Liberty  Loan  have  been 
perfected  by  the  Committee  of  the  Na- 
tional Association  of  the  Motion  Pic- 
ture Industry  appointed  to  co-operate 
with  the  Secretary  of  the  Treasury  in 


this  important  work.  The  production 
consists  of  five  distinct  episodes,  each 
five  hundred  feet  in  length  and  of  each 
of  which  there  will  be  one  hundred 
prints.  Many  national  celebrities,  in- 
cluding the  President  of  the  United 
States,  appear  in  the  picture  together 

(Continued  on  page  19,  column  3) 


Chicago  Exchanges  Asked  to  Move 

From  "Loop"  by  Underwriters  Board 

Pathe  and  Art  Drama's  Fires  Cause  Investigation;  Plan  Seen 
as  Only  Measure  to  Avoid  Repetition  of  Conflagrations 
Which  Destroyed  Much  Property 


As  a  result  of  the  Pathe  and  Art  Dra- 
mas fires  a  quiet  investigation  has  been 
conducted  by  the  Board  of  Underwrit- 
ers of  the  various  buildings  housing  the 
exchanges  in  the  "loop"  district  of  Chi- 
cago; and  it  is  said  the  exchanges  have 
been  asked  to  move  out  of  the  business 
section  to  avoid  a  repetition  of  these 
fires. 

The  Mailers  building  on  Wabash  ave- 
nue   and    the    Consumers    building  on 


State  street  now  are  the  headquarters 
of  several  of  the  large  exchanges.  The 
companies  have  been  working  with  the 
Underwriters'  committee  and  a  pian  is 
being  worked  out  to  segregate  the  ex- 
changes outside  the  business  section  of 
« the  city.  A  site  has  not  yet  been  de- 
cided upon,  but  it  is  planned  to  have  a 
fire-proof  structure,  such  as  the  Godfrey 
building  in  New  York  City,  where  films 
may  be  stored  without  danger  of  de- 
struction from  fire. 


16 


EXHIBITORS  HERALD 


Eva  Tanguay  Makes  Film  Debut  in  Select's 

"Wild  Girl"  Wearing  Many  Novel  Gowns 

Star  Will  Wear  Dazzling  Dress  Creations  of  Vaudeville 
Stage  Note;  No  Pains  Will  Be  Spared  to  Make 
Appearance  on  Screen  a  Notable  One 


.Eva  Tanguay  will  make  her  first  ap- 
pearance on  the  screen  in  "The  Wild 
Girl,"  which  Select  Pictures  will  soon 
issue  to  exhibitors. 


9  \ 


EVA  TANGUAY  IN  "THE  WILD  GIRL" 
(Selznick- Pictures) 

In  "The  Wild  Girl"  Eva  Tanguay  is 
presented  by  Harry  Weber.  The  scen- 
ario is  from  the  story  by  George  Rose- 


Herbert  Lubin  of 

Gen.  Enterprises 

Goes  Under  Knife 


Herbert  Lubin  of  General  Enterprises, 
Inc.,  was  removed  from  his  home  in 
New  York,  September  29  to  the  Stern 
Hospital  on  West  End  avenue,  suffer- 
ing from  an  acute  case  of  appendicitis. 
An  immediate  operation  was  necessary, 
owing  to  the  advanced  stage  of  the 
disease.  The  operation  was  performed 
by  Dr.  William  Engel,  a  noted  surgeon, 
who  states  that  Mr.  Lubin  passed  suc- 
cessfully through  the  ordeal.  An  early 
recovery   is  looked  for. 


Worsley  to  Direct 

Rhea  Mitchell  in 

New  Paralta  Play 


Wallace  Worsley  will  direct  Rhea 
Mitchell'-,  first  independent  stir  picture, 
made  at  the  Paralta  studios  in  Holly- 
wood, to  be  published  under  the  execu- 
tive direction  of  Paralta  Plays,  Inc. 

Mr.  Worsley  is  an  actor  and  director 
of  wide  experience,  both  on  the  stage 
and  screen.  He  made  a  notable  appear- 
ance as  "Henry  Jenks"  in  support  of 
J.  Warren  Kerrigan  in  "A  Man's  Man." 


ner  and  the  picture  was  directed  by 
Howard  Estabrook.  It  is  a  Selznick 
picture  and  will  be  distributed  by  Se- 
lect Pictures  Corporation. 

No  pains  have  been  spared  to  make 
the  vaudeville  star's  first  appearance  on 
the  screen  a  notable  one.  Miss  Tan- 
guay is  shown  in  a  variety  of  exquisite 
dress  creations,  each  of  which  at  one 
or  another  has  made  her  the  talk  of 
Broadway.  Among  them  is  the  famous 
peacock  dress  with  its  headpiece  of  tow- 
ering blue-green  feathers,  the  gorgeous 
pearl  costume,  the  swagger  sailor  boy's 
suit,  the  jewel  gown  and  the  daring  tin- 
sel bathing  suit. 

"The  Wild  Girl"  is  the  story  of  a 
little  southern  heiress  left  by  her  dying 
father  to  the  care  of  a  band  of  wander- 
ing gypsies.  Owing  to  the  immense 
wealth  which  she  is  due  to  inherit,  her 
childhood  is  singularly  free  from  re- 
straint, the  gypsy  chief  realizing  her 
inevitable  value  to  him  and  the  tribe. 
In  time,  forced  to  an  undesirable  mar- 
riage, she  runs  away,  and  the  succeed- 
ing events  which  work  out  the  tangle 
of  her  life  make  a  dramatic  story. 


BRENON'S  BUSINESS 
OFFICES  MOVED  TO 

HUDSON  HEIGHTS 


Herbert  Brenon  has  transferred  his 
business  offices  to  his  studio  on  Hudson 
Heights  where  he  has  erected  a  special 
building. 

Since  breaking  relations  with  Lewis  J. 
Selznick,  Mr.  Brenon  has  given  up  his 
offices  in  the  Godfrey  Building  and  with 
the  entire  staff  of  the  Herbert  Brenon 
Film  Corporation  he  has  transferred  his 
offices  to  the  new  headquarters. 

His  offices  on  Hudson  Heights  have 
been  fitted  out  with  all  modern  equip- 
ments and  have  been  built  with  the  idea 
of  increasing  their  size  as  necessity  de- 
mands. 


Triangle  Enjoins 
Theatre  Firm  for 
Displaying  Slides 

Seeks  $25,000  for  Damages 
Done  by  Showing  Slides 
Telling  Why  Service  Has 
Been  Discontinued 


St.  Louis,  Mo. — A  suit  for  $25,000  dam- 
ages has  been  filed  in  the  circuit  court 
here  by  the  Southern  Triangle  Pictures 
Company  against  the  theatre  company 
operating  the  King's  Park,  Shenandoah, 
Columbia  and  Strand  theatres,  to  pre- 
vent the  showing  of  slides  announcing 
that  the  Triangle  picture  program 
would  be  discontinued  because  certain 
popular  stars  had  left  Triangle.  An 
injunction  is  asked  to  prevent  further 
showing  of  the  slides.  The  Triangle 
Company  contends  that  two  contracts 
were  made  with  the  defendant  to  sup- 
ply films,  and  the  latter  has  canceled 
the  contracts.  The  theatre  company,  it 
is  said,  paid  $1,650  a  week  for  the  Tri- 
angle service. 


Noble  Announces 

Strong  Cast  for 
His  "Shame"  Feature 


a 


Zena  Keefe  Appears  in  Leading 
Role  With  Notable  Play- 
ers in  Support 


With  "Shame,"  his  first  special  pro- 
duction for  the  state  rights  market  in 
the  final  stages  of  cutting  and  titling, 
John  W.  Noble  announces  that  Zena. 
Keefe  will  be  seen  in  the  leading  role 
of  Mary  McDermott,  supported  by  the 
following  well-known  players:  Nile; 
Welch  as  Dr.  Donald  Strong,  Jr.;  Jacl- 
Dunn  as  Dr.  Donald  Strong,  Sr.;  Lione 
Belmore  as  Farmer  Peters,  Paul  Douce 
as  Giuseppi,  Joyce  Fair  as  Patrici; 
Smythe  and  Bell  Boone  as  Gladys  Mor 
ton. 

Jules  Burnstein,  who  is  taking  car' 
of  the  business  arrangements  for  th 
new  feature,  hopes  to  announce  its  in 
itial  showing  next  week. 


SCENES  FROM  "YOUNG  MOTHER  HUBBARD" 


A  TRAVESTY  ON  THE  OLD  FAIRY  TAI.E  FEATURING  LITTLE  MARY  McALISTER    (  Essnnn; 


EXHIBITORS  HERALD 


17 


U.  S.  Tax  Is  Death  Blow  to  Big  Per  Cent  of  Ten-cent  Houses 

Charles  C.  Pettijohn  in  the  following  statement  declares  that  he  believes  the  federal  tax  on  motion  picture  theatres 
as  it  now  exists  will  put  out  of  business  twenty-five  per  cent  of  the  theatres  now  charging  ten  cents  for  admission. 

He  also  makes  a  plea  to  every  exhibitor  in  the  country  to  ma;e  a  complete  report  thirty  days  after  the  tax  goes 
into  effect,  to  the  headquarters  of  either  of  the  exhibitor's  organizations,  giving  the  executive's  figures  upon  which  to 
base  an  appeal  in  December,  at  least  for  the  exemption  of  tax  on  theatres  charging  ten  cents  for  admission.  His 
statement  follows: 


"The  war  tax  will  cause  a  great  hard- 
ship, especially  on  theaters  which  have  a 
ten-cent  admission  charge.  The  motion 
picture  exhibitors  of  the  United  States 
have  been  most  wining  to  do  their  bit 
for  Uncle  Sam.  Their  screens  have  been 
at  the  disposal  of  the  government  for 
war  loan,  food  conservation.  Red  Cross 
and  other  government  propaganda  work. 
I  have  never  heard  of  a  single  theater 
in  the  United  States  refusing  to  cooper- 
ate in  this  great  work. 

"I  believe  that  the  tax  as  it  now  exists 
will  put  25  per  cent  of  the  10-cent  houses 
out  of  business.  Another  25  per  cent 
will  take  the  chance  of  raising  the  price, 
or  dropping  back  to  a  5-cent  program. 
And  probably  50  per  cent  will  be  able  to 
continue  a  10-cent  program  as  before. 


U.  S.  TICKETS  SEEK  AS  ATT) 

"My  understanding  is  that  this  matter 
will  be  regulated  in  such  manner  that 
the  tax  will  be  paid  by  the  persons 
seeking  admission. 

"If  the  government  would  print  tickets 
in  the  sums  of  11c,  17c,  22c  and  28c,  and 
sell  these  tickets  to  motion  picture  ex- 
hibitors for  lc,  2c.  2c  and  3c,  it  would 
simplify  the  detail  work  at  the  box  of- 
fice of  the  theaters  and  insure  the  gov- 
ernment a  full  return  on  the  tax  without 
a  separate  checking. 

"If  every  exhibitor  in  the  United  States 
will  make  a  complete  report  30  days 
after  the  tax  goes  into  effect,  to  the 
headquarters  of  either  of  the  exhibitors' 
organizations,  it  would  give  us  some  in- 
telligent figures  and  something  upon 
which  to  base  an  appeal  in  December,  at 
least  for  the  exemption  of  tax  on  10-cent 
admission. 


ADMISSION  RAISE  NECESSARY 

"The  exemption  of  5-cent  admissions 
only  was,  in  my  opinion,  a  mistake;  5, 
10,  15  and  25-cent  theaters  should  have 
been  exempted  or  no  theaters  should 
have  been  exempted.  It  is  not  the  best 
thing  for  a  business  which  is  trying  to 
elevate  itself  to  encourage  their  lowest 
form  of  work  and  place  the  burden  upon 
those  who  are  trying  to  raise  the  stand- 
ard. 

"The  prices  of  food  commodities  have 
continually  climbed  and  the  prices  of  al- 
most everything  has  been  advanced.  It 
appears  now  that  admission  to  motion 
picture  theaters  will  have  to  be  raised. 
There  is  nothing  to  do  between  now  and 
next  December  but  make  the  best  of  the 
situation,  and  prepare  to  intelligently 
show  by  carefully  compiled  figures  that 
the  tax  on  10-cent  theaters  should  be 
eliminated  in  December." 


As  the  tax  now  stands,  the  film  theatres  throughout  the  country  will  be  taxed  to  the  extent  of  $67,000,000  per 
annum,  while  the  speaking  stages  theatres  will  pay  only  $23,000,000  in  taxes. 


'haplin  Leaves  Mutual  Corp.  and  Starts 

His  Initial  Comedy  Film  for  National  Circuit 


Los  Angeles,  Cal. — Charles  Chaplin 
lving  completed  his  contract  with  the 
Iitual  Film  Corporation,  has  started 
vrk  on  his  first  production  for  the  First 
Itional  Exhibitors  Circuit  under  his 
$000,000  contract.  He  will  produce  eight 


comedies  of  two-reels  each  in  eighteen 
months. 

John  Jasper,  who  has  been  with  Chap- 
lin for  some  time  at  the  Lone  Star 
studios  will  continue  in  the  same  capacity 
under  the  new  Chaplin  contract. 


Brenon  Recruiting 

Character  Actors 
for  "Empty  Pockets" 


1.  S.  Battalion  Appears  in  "Les  Miserables" 

Film  in  Uniforms  of  French  Soldiers 


n  order  to  secure  men  with  military 
ning  to  represent  the  French  guard 

e  filming  of  the  William  Fox  spec- 
e,  "Les  Miserables."  at  Fort  Lee,  X. 
ecently,  a  battalion  of  soldiers  from 

71st  regiment,  encamped  at  Van 
tlandt  Park,  New  York,  was  bor- 
ed for  the  occasion. 

hile  most  of  the  "1st  regiment  men 
e  in  French  uniforms,  others  which 


did  not  necessitate  their  appearance  be- 
fore the  camera  were  detailed  to  other 
work,  and  during  a  lull  in  picture  taking 
these  men  in  khaki  conceived  the  happy 
idea  of  having  their  pictures  taken  in 
the  "Paris"  street,  where  they  expect 
shortly  to  be  seen  in  reality.  Cameras 
were  produced  and  snapshots  taken  of 
the  soldiers  sitting  at  Parisian  cafe  ta- 
bles, under  awnings  and  before  signs  in 
French. 


Herbert  Brenon  is  recruiting  the  char- 
acter actors  for  his  latest  product. 
"Empty  Pockets."  from  the  novel  writ- 
ten by  Rupert  Hughes,  from  the  ranks 
of  the  jewish  actors  and  actresses  on 
Xew  York's  East  side  and  also  from  the 
ranks  of  Broadway's  foremost  players. 

Bert  Lytell  who  made  his  screen  de- 
but in  "The  Lone  Wolf"  with  such  suc- 
cess will  be  again  seen  in  this  picture 
while  Barbara  Castleton  will  play  the 
role  of  Muriel  Schuyler. 

Mr.  Brenon  has  engaged  Ketty  Gal- 
anta,  as  Maryla,  Malcolmn  Williams  as 
Perry  Merrithew,  Susan  Willa  as  Red 
Ida,  Henry  Leone  as  Angelo  Angelillo. 
Ben  Grahma,  Thorton  Baston,  Frank 
Nelson,  Joseph  Chailles.  Germaine  Bour- 
ville,  Inex  Shannon,  Peggy  Betts,  Mr. 
Ackman,  Mr.  Rothstein  Nathan  Marcus. 
Ethel  Kaufman.  Peggy  Shaw,  Mrs.  Man- 
del  and  Mrs.  Rosen. 


Fx's  "Aladdin"  Is 
in  Last  Week  at 

N.  Y.  Globe  Theatre 


TWO  SCENES  FROM  "TURN  OF  A  CARD' 


Maddin  and  the  Wonderful  Lamp," 
iliam  Fox's  film  adaptation  of  the 
tiinating  Arabian  Nights  tale,  has 
:|ted  its  third  and  last  week  at  the 
Tfbe  Theatre  in  New  York. 

Aladdin"  is  one  of  the  most  spec- 
frilar  stories  on  the  screen,  and  the 
¥i  kiddies  in  the  principal  roles  are 
■leasing  and  a  distinct  departure  from 
Hent  types  in  heroes  and  heroines. 

jancis  Carpenter,  who  personates 
Affldin,  is  a  five-year-old  leading  man 
fntie  role  of  a  king,  while  his  leading 
•C  Virginia  Lee  Corbin.  almost  as  old 
•*  rancis.  has  an  emotional  role. 


J 


ppr* 


I    WARREN  KLKKK.AN  AND  LOIS  WILSON  IN  MR.  KERRIGAN  S  SECOND  PAR 
DI  CTION  WRITTEN  BY  FREDERICK  CHAPIN.     i  I'ar-'ta  Plays.  Inc.) 


18 


EXHIBITORS  HERALD 


TWO   SCENES  FROM   "THE  BEAUTIFUL  ADVENTURE" 


ANN  MURDOCK  AND  SUPPORT  IN  TWO  TENSE  MOMENTS  FROM  THE  LATEST  EMPIRE- 
MUTUAL  PRODUCTION. 


Alice  Brady  Starts  First  Select 

Picture,  "Her  Silent  Sacrifice" 

Well  Known  Players  to  Appear  in  Supporting  Cast  of  Film  Under 
Direction  of  Edward  Jose  in  Paragon  Studio  at  Fort  Lee 


Work  was  begun  this  week  in  the 
Paragon  Studio  at  Fort  Lee  on  the  first 
of  Alice  Brady's  Select  pictures.  The 
name  of  this  production  has  been 
changed  from  "The  Red  Mouse"  to  "Her 
Silent  Sacrifice."  The  former  title  was 
that  under  which  the  play  by  Henry  W. 
J.  Dam  was  produced  when  it  was  given 
its  New  York  presentation.  The  scen- 
ario of  "Her  Silent  Sacrifice"  was  pre- 
pared from  this  material  by  Eve  Unsell. 

In  the  cast  which  is  being  selected  to 
support  Miss  Brady  are  Robert  Payson 


Some  months  ago  negotiations  were 
started  by  the  Oceanic  Film  Corpora- 
tion and  Adolfo  Roca,  who  is  a  promi- 
nent film  importer  and  distributor  of 
Havana,  Cuba,  for  the  establishment  in 
Havana  of  a  proper  representation  of 
the  different  films  issued  under  the  Mu- 
tual banner. 

Matters  were  brought  to  a  head  by 
Mr.  Roca  making  a  special  trip  to  Chi- 
cago, where  he  conferred  with  the 
Oceanic  Film  Corporation  and  the  exec- 
utive powers  of  the  Mutual  Film  Cor- 
poration. The  result  of  the  visit  was  a 
confirmation  of  a  contract  running  into 
six  figures,  whereby  Mr.  Roca  will  de- 
vote his  energies,  and  his  efficient  or- 
ganization to  the  distribution  of  the  well 
known  Mutual  productions.  As  a  proof 
of  the  initial  impetus  that  he  is  giving 
to  placing  Mutual  films  at  the  pinnacle 
of  the  industry  in  Cuba,  Mr.  Roca  has 
made  arrangements  whereby  they  will 
first  be  shown  in  the  "Gran  Teatro 
Fausto,"  which  theater  compares  very 
favorably  with  the  "Strand"  or  "Rialto" 
of  \Tew  York. 


Gibbs,  Henry  Clive,  Blanche  Craig  and 
Edmund  Pardo.  The  production  is  be- 
ing directed  by  Edward  Jose,  whose 
"Poppy"  and  "The  Moth"  have  been 
Norma  Talmadge's  two  most  successful 
productions. 

The  story  of  the  picture  is  that  of  a 
young  girl  who  enters  into  a  bargain 
with  an  old  roue  of  a  prince  by  the  terms 
of  which  she  secures  fame  for  the  starv- 
ing artist  whom  she  loves.  How  this  ob- 
ligation is  met  forms  the  central  theme 
of  "Her  Silent  Sacrifice." 


It  is  a  well  known  fact  that  due  to  the 
machinations  of  certain  Cuban  import- 
ers, American  films  were  deliberately 
kept  out  of  Cuba,  but  Mr.  Roca  very 
readily  saw  in  the  productions  of  the 
Mutual  Film  Corporation  just  that  class 
of  subjects  that  he  knew  would  appeal 
to  all  the  different  elements  that  make 
up  the  Cuban  audiences,  and  which  be- 
lief he  substantiated  by  entering  into 
the  aforementioned  contract. 


ROTHACKER  VISITS  CAPITAL. 


Watterson  R.  Rothacker,  head  of  the 
Rothacker  Film  Manufacturing  Company 
of  Chicago,  has  been  in  Washington, 
D.  C.  on  business  connected  with  the 
war  co-operation  committee  for  the  mo- 
tion picture  industry,  of  which  William 
A.  Brady  is  the  head.  Mr.  Rothacker 
also  is  a  member  of  the  advisory  board 
of  the  American  Red  Cross  Bureau  of 
Motion  Pictures. 


PETTIJOHN   PROMISES  REFORM! 

(Continued  from  page  15) 


that  Ochs  is  not  really  fighting  for  thi 
exhibitors,  but  he  is  asking  the  exhibitor: 
to  contribute  money  to  fight  the  case  o 
Mr.  Brandt,  executive  secretary  of  th( 
Ochs  league,  who  is  being  sued  by  tlv 
publishers  on  a  charge  of  playing  musii 
in  his  theatre  in  violation  of  the  copy 
right  law. 

"The  title  of  this  case  as  filed  in  Nev 
York  is  Shapiro,  Bernstein  &  Co.,  Inc. 
vs.  the  Holtz  Amusement  Co.  The  lat 
ter  concern  operates  the  Albany  Theatre 
Brooklyn,  New  York.  The  suit  hinge: 
on  whether  the  theatre  played  a  son* 
entitled  "Naughty,  Naughty,  Naughty.' 
or  whether  it  did  not.  It  amounts  to  ai 
argument  in  court.  This  is  where  th 
money  will  go  which  is  contributed  b 
exhibitors  to  fight  the  music  tax. 
Used  Business  Diplomacy 

"The  A.   E.   A.   has   made  no  figf 
against    the    decision    of   the  Suprem 
Court,  but  has  conferred  with  the  pu! 
lishers  who  have  given  us  a  twenty-fn 
per  cent  cheaper  rate,  and  where  an  e; 
hibitor  will  show  the  A.  E.  A.  that  he 
not  making  more  than  expenses  with  h 
theatre  through  the  agreement  the  i 
E.  A.  will  get  him  completely  exem 
from  paying  any  tax  and  he  can  pi; 
the  copyrighted  music.    We  went  at 
in  a  business  way,  and  accomplished 
great  deal  for  the  exhibitor." 

Other  A.  E.  A.  officials  who  accoi 
oanied  Mr.  Pettijohn  and  who  talked 
exhibitors  of  the  Chicago  branch  we 
Frank  J.  Rembusch,  president  of  the  I 
diana  local,  and  national  organizer; 
Steffes  of  Minneapolis,  who  leads  t 
Minnesota  state  branch,  and  A.  C.  Ze; 
ing,  secretary  of  the  Indianapolis  loc 


Brenon's  "Romanoff" 
Film  Gets  Another 
Week  on  Broadw 


Despite  all  announcements  to  the  c  • 
trary  "The  Fall  of  the  Romanoffs,"  H- 
bert  Brenon's  latest  screen  play  did  t 
come  to  a  close  this  week  at  the  Brc- 
way  theatre  where  it  has  been  runn  5 
for  the  past  two  weeks. 

Efforts  have  been  made  on  the  1 1 
of  the  Herbert  Brenon  Film  Corp  i- 
tion  for  the  past  week  to  get  the  nri 
agement  to  give  them  an  extra  we  S 
lease  on  the  theatre.  Previous  be- 
ings seemingly  made  it  impossible,  it 
these  were  changed  and  the  feature  11 
continue  another  week. 

"The  Fall  of  the  Romanoffs"  has:* 
the  past  two  weeks  been  playing  toig 
houses. 


Housewives  League 

Endorses  Food  Fn 


The  National  Housewives'  Leagu  an 
organization  of  vast  influence  thrc.'h- 
out  the  country,  through  its  presi  nt, 
Airs.  Julian  Heath,  has  endorsed  to 
film  drama,  "The  Public  Be  Damnefti 

In  a  letter  to  Arthur  S.  Kane,  ge  n. 
manager  of  the  Select  Pictures  Cor  ra- 
tion, Mrs.  Heath  characterizes  the  Uy 
as  most  opportune  and  destined  I  l>e 
of  assistance  in  adjusting  the  prent 
food  control  situations. 


Adolfo  Roca  Opens  Cuban  Doors 

To  U.  S.  Films  with  Mutual  Plays 

Prominent  Havana  Importer  and  Distributor  Closes  Contract 
Through  Oceanic  Corp.  to  Handle  Production 
in  Island  Republic 


EXHIBITORS  HERALD 


19 


vVilliamson  Bros.  Completely  Reorganize 

to  Widen  Scope  of  Activities,  is  Report 

)riginators  and  Producers  of  Submarine  Pictures  Pick  New 
Officers  and  Directors  to  Continue  Operation  Under 
Large  Scale;  G.  M.  Williamson  Is  President 


The  Williamson  Brothers,  of  New 
ork,  who  were  the  originators  and 
)le  producers  of  submarine  film  attrac- 
ons,  are  preparing  to  widen  the  scope 
f  their  activities,  it  is  reported,  and 
ith  this  end  in  view  have  effected  a 
smplete  reorganization  of  the  company. 
The  new  executives  under  the  reorgan- 
ed  concern  are  as  follows:  G.  M.  Wil- 
amson,  president;  J.  E.  Williamson, 
ce-president  and  G.  Vernon  Meakin, 
•cretary-treasurer.  The  directors  are 
.  F.  Cathey,  Wm.  H.  Griffin,  G.  M. 


H.  J.  Shepard  of  Shepard  &  Van 
Dan,  the  representative  of  the  Willis 
obards  feature,  "Mothers  of  Men,"  an- 
)unces  a  novel  scheme  for  the  exploita- 
)n  of  the  big  suffrage  propaganda 
cture.  In  fact,  it  is  the  first  time  that 
i  advertising  campaign  of  this  kind  has 
er  been  attempted  in  the  industry. 
Joseph  W.  Stern,  one  of  the  largest 
usic  publishers  in  the  business,  and  one 
•  the  most  successful  in  the  exploita- 
>n  of  popular  songs,  is  putting  out  a 
imber  written  directly  around  the  pic- 
re.  The  music  of  this  march  song  has 
en  written  by  Gus  Edwards.  The 
oris  carrying  the  thought  of  the  pic- 
re  are  by  Will  D.  Cobb,  a  lyric  writer, 
is  entitled,  like  the  picture  "Mothers 
Men,"  and  its  sentiment  and  swing 
nnot  help  but  make  it  an  instantaneous 
t  with  the  public. 

The  large  department  stores  and  also 
e  largest  syndicate  of  five-  and  ten- 
nt  stores  throughout  the  country  has 
ntracted  to  display  and  carry  the  song, 
u'ch  will  be  published  simultaneously 
th  the  picture.  It  will  be  sung  by 
baret  singers,  and  also  on  the  vaude- 


Williamson,  J.  E.  Williamson,  G.  Ver- 
non Meakin  and  J.  E.  Holley. 

Through  the  invention  of  the  inverted 
periscope  the  Williamsons  were  able  to 
take  undersea  pictures  that  opened  an 
exclusive  field  for  photoplays  and  their 
"Twenty  Thousand  Leagues  Under  the 
Sea"  and  "The  Submarine  Eye"  won 
instant  favor  with  motion  picture 
theater  patrons.  It  is  said  the  company 
is  preparing  many  innovations  in  the 
way  of  original  undersea  dramas  that 
will  surpass  anything  they  have  at- 
tempted heretofore. 


ville  stage  over  the  entire  country.  In 
short,  everything  that  can  be  done  to 
bring  it  to  public  notice  will  be  ac- 
complished. A  unique  cover  which  has 
been  designed  for  the  music  will  be  used 
as  a  twenty-four  sheet  poster  for  the 
picture,  so  that  the  two  will  be  definitely 
connected  throughout. 

It  is  felt  that  this  will  be  one  of  the 
most  successful  and  satisfactory  cam- 
paigns ever  undertaken,  and  the  picture 
ought  to  sweep  the  country.  It  is  cer- 
tain that  such  a  campaign  will  be  of 
inestimable  service  to  the  exhibitor,  for 
the  picture  will  practically  be  made  be- 
fore it  is  even  released. 

In  addition  to  the  above,  a  popular 
and  well-known  author  has  been  en- 
gaged to  novelize  the  picture,  and  that 
also  will  be  put  on  the  market  as  an 
addition  to  the  advertising  program. 
Such  a  book  cannot  fail  to  find  instant 
popularity  with  the  public,  for  the  theme 
is  one  which  will  interest  every  woman 
throughout  the  country,  as  it  answers 
many  questions  which  have  been  the 
subject  of  hot  debate  during  the  past 
few  years. 


LIBERTY  LOAN  PICTURES 

(Continued  from  page  15) 

with  more  than  forty  of  the  greatest 
artists  of  stage  and  screen.  All  of  the 
stars  who  appear  in  this  picture  donated 
their  services  free  of  charge  as  a  pa- 
triotic undertaking  and  the  companies 
in  whose  studios  the  pictures  were  taken 
and  in  whose  laboratories  they  were 
prepared  for  distribution  have "  given 
their  services  without  thought  of  com- 
pensation. 

Ten  Concerns  Are  Named 

Distribution  of  the  finished  product  is 
placed  in  the  hands  of  the  Committee 
of  which  Adolph  Zukor  is  chairman;  the 
other  members  of  which  are  Marcus 
Loew,  J.  B.  Brulatour,  W.  W.  Irwin, 
and  George  K.  Spoor.  This  committee 
has  arranged  for  ten  of  the  largest  dis- 
tributing concerns,  all  of  which  are  mem- 
bers of  the  National  Association  of  the 
Motion  Picture  Industry,  to  handle  the 
actual  distribution  of  the  pictures  through 
their  various  exchanges.  In  order  to 
avoid  any  possibility  of  confusion  each 
episode  has  been  assigned  exclusively 
to  two  of  the  ten  companies  as  follows: 
The  first  episode  will  be  handled  by 
Universal  and  Vitagraph;  the  second  by 
Metro  and  Paramount;  the  third  by  Fox 
and  Goldwyn;  the  fourth  by  Pathe  and 
Triangle;  the  fifth  by  World  and  Select. 
Each  of  these  ten  companies  will  have 
fifty  prints  of  the  particular  episode 
which  it  has  been  designated  to  handle. 

Under  this  arrangement  it  will  be 
necessary  for  any  exhibitor  who  desires 
to  run  all  five  episodes  to  get  into  im- 
mediate contact  with  either  concern  in 
the  respective  five  groups  which  are 
handling  the  distribution.  In  other 
words,  if  he  wishes  to  run  all  five  epi- 
sodes he  must  obtain  the  first  either 
from  Universal  or  Vitagraph.  as  he  finds 
more  convenient;  for  the  second  he  must 
apply  either  to  Metro  or  Paramount; 
for  the  third  either  to  Fox  or  Goldwyn 
and  so  on  until  he  has  completed  the  five 
episodes. 

No  Cost  to  Exhibitor 

Exhibitors  are  earnestly  requested  to 
facilitate  the  handling  of  these  pictures 
to  the  greatest  possible  extent  and  it 
is  particularly  called  to  their  attention 
that  the  pictures  are  distributed  to  them 
absolutely  without  any  cost  to  them- 
selves, inasmuch  as  there  is  no  rental 
charge  and  the  express  charges  are 
borne  by  the  respective  exchanges. 

The  campaign  will  open  immediately 
and  exhibitors  are  urged  to  get  into 
touch  with  the  exchanges  of  any  one 
of  the  ten  companies  listed  above  which 
are  handling  the  production. 


Rex  Ingram  Joins 

Walthall  Company 

Rex  Ingram,  the  well  known  photoplay 
director,  who  has  been  responsible  for 
many  of  the  most  notable  Bluebird  suc- 
cesses, has  been  engaged  by  Robert 
Brunton.  director  of  productions  at  the 
Paralta  studios  in  Hollywood,  Cal.,  to 
direct  the  making  of  "His  Robe  of 
Honor,"  in  which  Henry  B.  Walthall 
will  make  his  debut  as  an  independent 
star-manager,  under  the  executive  direc- 
tion of  Paralta  Pla3-s,  Inc.  Mr.  Ingram 
while  one  of  the  younger  directors,  is 
looked  upon  as  one  of  the  most  capable 
men  on  the  western  coast. 


jus  Edwards  to  Write  Music  for  Robards 

"Mothers  of  Men,"  Suffrage  Propaganda  Film 

1.  J.  Shepard  of  Shepard  &  Van  Loan,  Announces  Novel 
Scheme  for  National  Exploitation  of  Feature;  Popular 
Ballad  Carries  Theme  of  the  Play 


20 


EXHIBITORS  HERALD 


POSES  OF  CHARLOTTE,  THE  SKATER,  AND  JACK  MEREDITH 


Bert  Lubin  Made 

Winnipeg  Head 

Globe  Films,  Ltd. 

Bert  Lubin,  recently  appointed  gen- 
eral manager  for  Western  Canada  by 
Globe  Films,  Ltd.,  has  opened  a  branch 
office  in  Winnipeg,  in  the  Phoenix 
Block  building.  Mr.  Lubin,  who  will 
supervise  all  of  the  activities  of  his 
company  in  the  western  territory,  has 
engaged  R.  Rose  as  manager  of  the 
Winnipeg  branch. 

Lubin  will  make  his  own  headquarters 
at  Calgary,  Canada,  and  has  left  for 
that  point  to  arrange  for  the  establish- 
ment of  the  main  offices,  through  which 
channels  all  territorial  and  exhibition  ar- 
rangements for  Globe  Film  productions 
will  be  handled  embracing  the  western 
part  of  the  Dominion. 


CHA,St?Hk  IS  FEATURED  IN  THE  FIRST  SCREEN  PRODUCTION  OF  THE  COMMON- 
WEALTH  PICTURES   CORP..    MR.    MEREDITH,   A   WELL-KNOWN   FILM  PLAYER 
IS  HER  LEADING  MAN. 


Carl  Laemmle  Takes  Control  of  Bluebirds; 

Managing-Director  to  Supervise  Activities 

Manufacturer  Will  Have  Charge  of  Producing  and  Distribut- 
ing of  All  Forthcoming  Features;  to  Broaden 
Concern's  Policy  and  Introduce 
Innovations 


CRITERION  THEATER 
OF  ATLANTA  SIGNS 
SELECT  PICTURES 


Sig  Samuels  Will  Show  Entire  List 
of  Concern's  Features  Pro- 
duced This  Year 


Having  finally  arranged  his  otherwise 
extensive  motion  picture  holdings  so  that 
he  will  have  time  to  devote  himself  to 
his  favorite  interests,  Carl  Laemmle, 
president  of  the  Universal  Film  Manu- 
facturing Co.,  has  taken  over  the  active 
control  of  both  the  production  and  dis- 
tribution of  Bluebird  photoplays.  From 
the  time  this  series  of  program  features 
was  introduced  to  exhibitors  and  their 
patrons,  nearly  two  years  ago,  the  de- 
tails of  production  have  been  carefully 
supervised  by  Mr.  Laemmle  at  Universal 
City,  Cal. 

The  increased  activities  in  Bluebird  af- 
fairs, which  Mr.  Laemmle  now  assumes, 
as  managing-director,  will  involve  his 
full  participation  in  the  most  important 
advances  the  series  has  made  since  its 
establishment;  marking  a  broadening  of 
policy  that  has  for  some  time  been  con- 
templated, and  the  introduction  of  in- 
novations still  to  be  announced.  Every 
matter  of  policy,  distribution,  production 
and  advertising,  in  all  essential  details, 
will,  in  future,  have  the  managing-direc- 
tor's personal  attention. 

"Bluebirds  of  the  past  have  fulfilled 
our  every  expectation,"  says  Mr.  Laemmle. 
"It  is  to  Bluebirds  of  the  future  that  I 
will  now  devote  myself  in  an  active  and 
personal  manner.  My  interests  in  Blue- 
bird have  been  controlling  from  the  out- 
set, but  the  multiplicity  of  kindred  as- 
sets have  kept  me  so  well  occupied  that 
I  could  not  apply  myself  to  anything 
apart  from  the  details  of  Bluebird  pro- 
ductions. The  preparation  of  our  attrac- 
tions for  the  screen  has  always  been 
under  my  supervision,  but  I  am  now  as- 
suming additional  charge  of  every  other 
detail  of  Bluebird  affairs.  The  arrange- 
ments I  have  perfected  for  the  forward- 
ing of  my  other  moving  picture  interests 
gives  me  the  opportunity  I  have  eagerly 
sought— to  closely  devote  myself  to 
Bluebird's  every  department. 


"The  new  season  is  under  way,  our 
maturing  plans  are  fast  adjusting  them- 
selves and  this  seems  to  be  the  very 
time  for  me  to  act  upon  the  earnest 
promptings  of  our  stockholders  and  be- 
come managing-director  of  Bluebird's 
interests.  Of  first  importance  to  exhib- 
itors and  the  general  supporting  public 
that  has  made  Bluebird  an  abundantly 
successful  program  will  be  the  announce- 
ment of  Bluebird's  'Star-Cycle,'  in  which 
six  talented  players  will  star  at  the  head 
of  selected  organizations  arriving  in 
stipulated  succession — each  star  appear- 
ing every  sixth  week  in  a  new  produc- 
tion created  especially  to  enhance  the 
talents  of  the  individual  player." 


Select  Pictures,  through  the  Atlant; 
(Ga.)  representative,  Walter  Price,  ha: 
just  signed  a  contract  with  Sig  Samuels 
proprietor  of  the  Criterion  Theatre,  t< 
play  the  entire  list  of  Select  pictures  dur 
ing  the  coming  year.  The  Criterio 
Theatre  is  unique  among  picture  house 
in  this  section  of  the  South,  in  that  thi 
theatre  puts  on  feature  plays  for  a  soli 
week's  run,  and  the  one  picture  const 
tutes  the  entire  program. 

The  Criterion  is  a  new  house  situate 
on  Peachtree  Street  in  the  heart  of  A' 
lanta.  The  week-run  feature  was  const 
tuted  by  the  owners  about  five  montr 
ago  and  has  proved  a  great  success.  Th 
is  no  doubt  largely  due  to  the  splend' 
exploitation  methods  used  by  Hou: 
Manager  Paterson  in  presenting  his  a 
tractions  to  the  Atlanta  public. 


Skating  Carnival  Scene  for  Commonwealth 

Film  with  Charlotte  to  Be  Made  Oct.  1 

Six  Reel  Production  Featuring  Noted  Ice  Skater  and  Jac' 
Meredith  Being  Made  in  Chicago,  Progresses 
Rapidly,  Spanuth  Announces 


H.  A.  Spanuth,  president  of  the  Com- 
monwealth Pictures  Corporation  of 
Chicago  announces  that  work  is  prog- 
ressing rapidly  on  the  concern's  initial 
feature  production  in  six  reels,  which 
stars  Charlotte,  the  noted  ice  skater. 

The  skating  carnival,  which,  when  fin- 
ished, will  be  the  biggest  scene  in  the 
picture,  will  be  photographed  October 
15,  at  the  Arena,  Chicago's  largest  ice 
skating  palace. 

The  picture  now  is  being  assembled 
and  the  first  reel,  which  has  been 
screened,  is  remarkable  in  many  ways, 
it  is  said,  not  only  for  its  photographs, 
but  also  for  its  picturesqueness,  its  ac- 
tion and  general  interest.  Jack  Mere- 
dith, the  leading  man,  is  supported  by 
a  good  cast.    Oscar  Eagle,  director,  ex- 


presses himself  as  highly  pleased  wil 
the  film,  and  others  who  have  seen  tl 
play  are  enthusiastic  over  it. 

LIBERTY  LOAN  MEN 
SELL  MANY  BONDS 
AT  ESSANAY  PLA> 


Solicitors  for  the  second  Liberty  Lcl 
found  open  doors  and  check  books 
their  canvass  of  the  Essanay  plant  at  | 
launching  of  the  campaign  the  week  f 
October  1.  When  a  delegation  rep- 
senting  the  Chicago  committee  calledt 
the  plant  they  were  informed  by  Geo* 
K.  Spoor  that  the  studio  was  theirs.  ^ 
trip  through  the  plant  netted  the  so - 
itors  many  sales  of  bonds. 


EXHIBITORS  HERALD 


21 


joldwyn  Will  Aid  Exhibitors  by  an  Ad 

Campaign  in  the  Saturday  Evening  Post 

"ocus  Attention  of  Public  on  Theatres  in  Which  Concern's 
Productions  Are  Being  Shown;  Is  Start  of  a  Vast 
Publicity  Plan  to  Introduce 
Stars  and  Plays 


Goldwyn  Pictures,  now  launched 
iroughout  America,  will  be  further  in- 
•oduced  directly  to  the  American  pub- 
c  through  the  inauguration  in  the  Sat- 
rday  Evening  Post,  beginning  October 
3,  of  an  advertising  campaign  to  aid 
<hibitors  who  are  playing  Goldwyn 
roductions. 

Despite  the  fact  that  by  the  contracts 
id  responses  of  the  public  Goldwyn  has 
Iready  proved  the  drawing  power  of  its 
ars  and  the  productions  thus  far  an- 
ounced,  Samuel  Goldfish  felt  that  there 
as  still  one  big  step  to  be  taken  to  focus 
le  attention  of  the  nation's  population 
n  the  theaters  in  which  these  produc- 
lons  will  be  seen  in  all  communities. 


The  Saturday  Evening  Post  campaign  is 
therefore  the  direct  development  and 
outcome  of  this  feeling. 

This  campaign  is  but  the  beginning 
of  a  vast  plan  of  introduction  and  fur- 
ther popularization  of  the  six  great  stars 
thus  far  announced  under  the  Goldwyn 
imprint — Mae  Marsh,  Madge  Kennedy, 
Mary  Garden,  Jane  Cowl,  Mabel  Noi- 
mand  and  Maxine  Elliott,  with  other 
stars  of  equal  magnitude  to  come. 

To  unify  this  great  campaign  and  not 
only  take  in  the  theater-patronizing  pub- 
lic but  the  exhibitors  in  every  town  and 
village  where  there  is  a  picture  theater, 
Goldwyn  advertises  its  Saturday  Eve- 
ning Post  advertising  in  the  motion 
picture  trade  journals. 


Washington-Lafayette  Meeting  Paralleled  in 

Pershing-Joffre  Affair  in  "Lest  We  Forget" 

Historical  Episode  of  1776  Depicted  in  Rita  Jolivet  Feature  by 
U.  S.  Troops;  German  Invasion  of  Belgium 
to  Offer  Spectacular  Scenes 


Vholesome  Films 

Takes  New  Office 

In  Chicago  "Loop" 

loncern  Moves  From  Consumers 
to  College  Building,  207  S. 
Wabash  Avenue 


The  Wholesome  Films  Corporation, 
hicago,  of  which  M.  J.  Weisfeldt  is 
sneral  manager,  this  week  moved  its 
:neral  offices  from  the  Consumers 
uilding  to  the  College  building,  207 
outh  Wabash. 

This  concern  launched  its  initial  fea- 
ire,  "The  Penny  Philanthropist,"  Sep- 
mber  15,  dealing  direct  with  exhibit- 
's and  inaugurated  the  policy  of  paying 
cpress  charges  both  ways  to  any  point 
the  United  States. 


No  expense  is  being  spared  in  the 
production  of  "Lest  We  Forget,"  the 
international  film  drama  in  which  Lewis 
J.  Selznick  will  soon  present  Rita  Joli- 
vet, the  French  actress. 

A  battalion  of  United  States  troops 
from  the  national  camp  at  Yonkers  wag 
engaged  to  represent  a  meeting  be- 
tween the  armies  of  Washington  and 
Lafayette,  and  a  similar  meeting  in 
modern  times  between  those  of  Joffre 
and  Pershing.  The  costuming  of  the 
men  was  under  the  supervision  of  Miss 


General  to  Issue 

"War  News  Weekly" 


General  Film  Company  announces  that 
it  will  act  as  exclusive  distributor  for 
the  "American  War  News  Weekly,"  one- 
reel  subjects  dealing  with  military  and 
naval  activities  of  the  United  States. 
This  new  arrangement  begins  with  the 
twenty-fifth  number  of  the  American 
War  News  Weekly,  dated  October  5. 

This  war  news  weekly,  produced  by 
the  Cinema  News  Syndicate,  has  been 
scoring  everywhere  and  the  ambitious 
plans  for  the  continuation  of  this  fea- 
ture on  an  even  more  important  scale 
promise  well  for  the  future.  Exhibitors 
have  found  it  to  be  an  excellent  attrac- 
tion. 

The  "American  War  News  Weekly"  is 
edited  by  Capt.  Robt.  E.  Reynolds,  from 
the  work  of  some  thirty  cameraspond- 
ents  in  this  country  and  Europe,  who 
are  doing  highly  creditable  work  in  pro- 
viding a  high  grade  graphic  weekly  of 
patriotic  and  topical  interest. 


Jolivet,  and  the  scenes  were  staged  in 
Van  Cortlandt  Park,  New  York  City. 
Despite  the  fact  that  the  scenes  for 
which  the  soldiers  posed  will  occupy 
less  than  a  minute  in  the  showing,  in 
the  finished  picture  every  detail  of  equip- 
ment was  faithfully  carried  out. 

A  French  village  was  also  built,  as 
well  as  a  complete  trench  system,  and 
other  details  of  the  European  war  will 
be  reproduced,  such  as  the  German  in- 
vasion of  Belgium  and  Northern  France,- 
and  the  destruction  of  Bois  Les  Rose. 


ETHEL  CLAYTON  IN  SCENES  FROM  "THE  DORMANT  POWER" 


HS  FORTHCOMING  FEATURE  IS  DECLARED  TO  BE  ONE  OF  THE  BEST  VEHICLES  DIRECTOR-GENERAL  WILLIAM  A.  BRADY  HAS  SO 
FAR  SELECTED  FOR  THE  EXPLOITATION  OF  THIS  STAR.    MONTAGUE  LOVE  IS  MISS  CLAYTON'S  LEAD- 
ING MAN  IN  THIS  PRODUCTION.  (World.) 


22 


EXHIBITORS  HERALD 


Essanay  Program  of  Features 

Ready  for  Trade  Up  to  1918 

Notable  Players  Have  Big  Roles  in  Dramatic  and  Comedy  Films  Now 
Ready;  Again  Issues  Chaplin  and  Ade  Plays 


A  complete  program  of  feature  pro- 
ductions up  to  the  first  of  the  year  are 
ready  for  exhibitors,  Essanay  announces 
this  week. 

Taylor  Holmes,  the  noted  stage  come- 
dian, in  "Fools  for  Luck,"  the  current 
release,  heads  the  list. 

"The  Fibbers,"  the  next  October  film, 
is  a  comedy-drama  based  on  married 
life,  starring  Bryant  Washburn  and  Vir- 
ginia Valli. 

Little  Mary  McAlister,  Essanay's  six- 
year-old  star,  will  appear  next  in  "Young 
Mother  Hubbard,"  a  travesty  on  the  old 
nursery  story,  written  especially  for  the 
little  actress  by  Charles  Mortimer  Peck. 

Mr.  Holmes  will  make  his  third  screen 
appearance  in  "Two  Bit  Seats,"  the  ac- 
tion of  which  was  adapted  from  the 
American  magazine  story  of  the  same 
title,  by  Gladys  E.  Johnson.  Marguerite 
Clayton  appears  in  the  leading  feminine 
role.  The  picture  deals  with  a  young 
spendthrift  who  can't  afford  midnight 
suppers,  and  a  girl  who  refuses  to  mulct 
him,  but  encourages  thrift.  The  spend- 
thrift reforms,  then  they  call  a  minister. 

There  is  plenty  of  action  in  "The  Kill- 
Joy,"  in  which  little  Miss  McAlister, 
plays  the  only  feminine  role  in  the  pic- 
ture. The  story  concerns  a  child  who 
is  the  idol  of  a  rough-and-tumble  mining 
camp. 

"The  Small  Town  Guy,"  Mr.  Holmes' 
fourth  picture,  is  taken  from  the  Munsey 
Magazine  story,  "The  Picture  of  Inno- 
cence," by  Freeman  Tilden.    Mr.  Holmes 


enacts  the  role  of  a  small-town  hotel 
clerk  who  unconsciously  becomes  the 
tool  of  bunco  men,  and  Miss  Ferguson 
plays  the  part  of  the  sweetheart  who 
rescues  him. 

Jack  Gardner  and  Miss  Ferguson  play 
the  leading  roles  in  "Gift  of  Gab."  "Sa- 
die Goes  to  Heaven,"  is  the  title  of  an- 
other Little  Mary  McAlister  picture, 
adapted  from  a  story  of  the  same  name 
which  appeared  in  Good  Housekeeping 
magazine.  The  foregoing  pictures  all 
have  a  screen  time  of  approximately  65  \ 
minutes.  They  are  being  published  on 
the  Perfection  Pictures  program  through 
the  George  Kleine  exchanges. 

In  addition,  new  prints  of  the  original 
Essanay-Chaplin  comedies  will  be  issued 
monthly.  Also,  new  Fables  written  by 
George  Ade,  with  a  screen  time  of  twen- 
ty-five minutes,  are  being  published 
monthly  through  the  General  Film  Co. 

A  picture  in  which  Mary  McLane,  the 
author    of    unconventional    books,  will 
play  the  vampire   in    one   of   her  own 
works,  "Men  Who  Have  Made  Love  tof 
Me,"  soon  will  be  ready  for  exhibitors. f 
It  will  have  a  screen  time  of  65  minutes./ 

Beginning  Dec.  1,  twelve  educational/ 
and  scenic  subjects,  with  screen  time  ojp 
fifteen  minutes  each,  will  be  published^ 
Also,  a  series  of  fifteen-minute  "slapf- 
stick"  comedies  will  be  ready  soon. 

A  new  subject  based  on  Japanese  life, 
starring  Tsuru  Aoki,'  and  Frank  Borzage 
will  be  an  early  film.  The  title  is  "The 
Curse  of  Iku,"  and  the  screen  time  is 
75  minutes. 


Schwerin  Reports 

Good  Trade  for 

Pittsburgh  Select 

C.  F.  Schwerin,  who  recently  assumed 
the  management  of  the  Pittsburgh  office 
for  Select  Pictures,  announces  a  brisk 
trade  on  the  new  concern's  productions 
in  the  Pennsylvania  territory. 


Ernest  Shipman  to  Handle  Only  Best 

Film  Plays  in  His  N.  Y.  Clearing  House 


Ernest  Shipman,  who  has  established 
a  New  York  Clearing  House  for  feature 
pictures,  states  that  he  will  handle  none 
but  the  best,  as  quality  and  not  quantity 
will  be  the  slogan  of  his  output.  The 
owners  of  each  picture  must  agree  to  a 
fair  and  reasonable  market  price  being 
asked  for  their  product  before  Mr.  Ship- 
man  will  place  them  before  the  state 
rights  buyers. 

"Inflated  quotations  not  only  delay 
operations  but  in  a  great  many  cases, 
lose  first  and  best  opportunity  for  a 
quick  sale,"  says  Mr.  Shipman. 

"Buyers  are  becoming  wise  by  ex- 
perience. Their  time  is  valuable.  First 
impressions  are  best,  and  quick  cam- 
paigns are  the  most  effective  ones. 

"I  aim  to  handle  pictures  which  have 
been  so  constructed  to  prove  good 
money  getters  from  the  start,  and  would 
rather  exploit  a  limited  number  of  suc- 
cesses than  choke  up  my  avenues  of 
distribution  by  a  lot  of  medium  product. 

"Last  week  I  looked  at  twelve  feature 
pictures.  Nine  of  them  would  never 
have  been  made  if  the  producers  had 
considered  the  demands  of  the  market 
before  manufacture.  Two  others  were 
being  held  at  too  high  a  price  by  the 
owners.  When  a  reasonable  profit 
basis  has  been  agreed  upon  I  will  be 
only  too  glad  to  exploit  them,  for  they 


are  both  splendid,  and  will  get  money 
for  the  state  rights  buyers  and  exhibitors. 

"The  last  one  is  immense,  and  now  is 
in  the  laboratories,  being  edited,  and 
will  soon  be  screened  for  buyers.  Its 
story  will  have  a  world-wide  interest, 
therefore  permitting  Chester  Beecroft  to 
realize  profits  from  the  foreign  field, 
which  will  help  in  reducing  the  cost  to 
the  American  buyers." 


PITT  THEATRE  CO.  SUES 

TO  HALT  SHOWING  OF 

ITALIAN  WAR  FEATURE. 


The  Italian  Government,  represented 
by  the  Italio-North  American  Commer- 
cial Union,  in  conjunction  with  the  Fort 
Pitt  Theatre  Company,  of  Pittsburgh,  on 
Saturday  began  action  in  the  Southern 
New  York  District  of  the  United  States 
District  Court,  to  restrain  Jack  Goldberg 
and  Alexander  Stathopoulo  from  exhib- 
iting or  causing  to  be  exhibited,  a  mo- 
tion picture  production  entitled  "On  the 
Italian  Battlefront." 

The  plaintiffs,  in  asking  for  $50,000 
damages,  declare  that  the  use  of  the  lat- 
ter title  is  an  infringement  on  their  copy- 
righted title,  and  that  the  publication  of 
a  production  purporting  to  be  the  official 
pictures  of  the  Italian  Army,  is  a  viola- 
tion of  their  property  rights  and  unfair 
competition. 


C.  F.  SlHWF.RIN 
Pittsburgh  Manager  of  Select  Pictures  Corp. 

Mr.  Schwerin  is  a  well  known  figure 
Pittsburgh  exchange  circles,  and  widel} 
known  among  exhibitors  throughout  tht 
entire  territory,  where  he  is  exploitinj 
Select  productions. 


"Travelaugh"  Film 

To  Be  Issued  by 

Universal  Mfg.  Co 


In  addition  to  his  duties  as  the  feature 
cartoonist  of  the  Animated  Weekly,  H 
Mayer  has  just  made  an  arrangemei 
with  Universal  whereby  he  will  do 
unique  series  of  "Travelaughs,"  to  t 
issued  monthly  during  the  coming  yea 

The  first  of  these  humorous  c->mmei 
taries  on  life  as  it  is  lived  in  the  highwa} 
and  byways  of  the  metropolis  was  recen 
ly  shown  at  the  Broadway  Theatr 
where  it  aroused  much  favorable  con 
ment.  It  is  entitled,  "New  York  As  Set 
By  Hy  Mayer,"  and  will  be  publishf 
throughout  the  country  without  dela 
As  a  combination  of  photography  ai 
drawing,  the  reel  has  a  refreshing  el 
ment  of  novelty  that  lifts  it  out  of  tl] 
class  of  the  stereotyped  travel  trip 
screenland. 


CAMERAMAN  JOINS  ARMY 


Willard  Van  der  Veer,  camerama 
who  recently  returned  from  a  tr 
through  the  West  Indies  for  Gaurno 
Company's  screen  magazine,  "Reel  Lift 
has  enlisted  and  is  now  sergeant  in  t 
cinematographic  section  of  the  Sigr 
Corps.  He  expects  to  start  for  Fran 
at  once. 


EXHIBITORS  HERALD 


23 


<iara  Williams  to 

Star  in  Features 

for  Paralta  Plays 


Ilara    Williams   made   an  agreement 
kth  Paralta  Plays,  Inc.,  during  the  re- 
visit of   Carl   Anderson,  president 
le  Paralta  organization,  at  the  West 
,t.  under  which  a  company  headed 
er  will  produce  pictures  at  the  Par- 


CLARA  WILLIAMS 
(Paralta  Plajs,  Inc.) 

iu  studios  in  Hollywood.  Her  produc- 
t  as  will  be  distributed  under  the  execu- 
t;  direction  of  Paralta  Plays,  Inc. 
5ss  Williams  and  her  company  will  be- 
g  work  at  once. 

<Iiss  Williams  came  to  the  screen  from 
t  dramatic  stage,  on  which  she  had 
■  n  a  most  attractive  figure  for  several 


1RST  FEATURE  OF 
PASOGRAPH  CORP. 

NEARING  FINISH 


iven  Reel   State  Rights  Film 
Made  in  El  Paso,  Texas, 
Has  Realistic  Scenes 


i\  Paso,  Tex. — The  Pasograph  Mov- 
Picture  Corporation,  is  putting  the 
shing  touches  to  its  big  seven-reel 
te  rights  production  at  the  studio  here, 
is  is  the  concern's  first  production. 
)ne  of  the  most  important  scenes  of 
story  was  recently  taken  at  the  stu- 
representing  a  palatial  home.  Sev- 
1  prominent   citizens   participated  in 

filming  of  the  scene. 
)irector  James  Keane  is  a  firm  believ- 
in  atmospheric  reality  and  besides 
'ing  real  food  served  by  a  caterer 
m  the  Hotel  Paso  del  Norte,  had  a 
nber  of  El  Paso's  prominent  physi- 
ns  seated  at  the  table  headed  by  Dr. 
R.  Jamieson. 

t  is  expected  the  picture  will  be  corn- 
ed this  week.  More  than  230  scenes 
ing  been  photographed  during  the 
t  three  weeks. 


Metro  Films  to  Distribute  Hoffman  Plays 

in  Canada;  Five  Features  Now  Are  Ready 

Entire  Output  of  Foursquare  Productions  Will  Be  Published 
to  Dominion  Trade  Through  Principal  Exchanges 
at  Toronto  and  Montreal 


One  of  the  most  important  transac- 
tions of  the  past  month  in  the  motion 
picture  distribution  field  was  concluded 
this  week  in  New  York  between  M.  H. 
Hoffman,  Inc.,  and  the  Metro  Films 
Service  of  Canada.  M.  H.  Hoffman  and 
J.  J.  linger,  representing  their  respective 
organizations,  arranged  for  the  distribu- 
tion of  the  entire  Hoffman-Foursquare 
product  in  Canada  through  the  Metro 
Films  Service,  whose  principal  exchanges 
are  situated  in  Montreal  and  Toronto. 

"This  arrangement,"  said  Mr.  Hoff- 
man, "could  not  be  more  satisfactory  if 
T  had  installed  entire  staffs  in  both  To- 
ronto and  Montreal  exchanges.  Mr.'Un- 
ger's  organization  is  so  well  equipped 
to  serve  Hoffman-Foursquare  Canadian 
patrons  that  I  would  add  nothing  to 
what  he  has,  and  is  preparing  to  in- 
clude, in  both  his  exchanges  in  order  to 
handle  our  product  in  the  same  way  we 


would  handle  it  if  we  had  no  affiliations 
whatsoever. 

"Special  salesmen  already  have  been 
engaged  to  devote  themselves  solely  to 
the  booking  of  Hoffman-Foursquare 
pictures;  there  will  be  special  depart- 
ments that  are  Hoffman-Foursquare  in 
every  respect — bookings,  bookkeeping, 
auditing,  shipping,  advertising  and  other 
service. 

"The  advantages  in  establishing  such 
a  co-operative  arrangement  with  Mr. 
Unger's  distributing  company  are  of  pe- 
culiar advantage  in  Canada  and  will 
work  to  our  advantage.  Knowing  all 
this,  I  feel  particularly  gratified,  because 
Canada  could  not  be  more  advantageous- 
ly handled  under  any  different  plan. 

"The  first  pictures  to  be  distributed 
in  Canada  will  be  'The  Bar  Sinister,'  'The 
Sin  Woman,'  'Madame  Sherry,'  'The  Si- 
lent Witness'  and  'The  Fringe  of  So- 
ciety.' " 


Theda  Bara  in  First  Broadway  Appearance 

Oct.  15  at  Lyric  in  Wm.  Fox's  "Cleopatra" 

Delineator  of  Vampire  Roles  Appears  in  Costly  Screen 
Version  of  Shakespeare's  Drama  as  Serpent  of  the 
Nile;  30,000  Persons  in  Big  Scenes 


Theda  Bara  will  make  her  first  Broad- 
way appearance  at  the  Lyric  Theatre  in 
New  York  on  Monday  night,  October 
15,  in  a  film  drama,  "Cleopatra,"  founded 
on  the  play  by  Shakespeare  and  Sar- 
dou.  Theda  Bara  will  portray  the  Queen 
Cleopatra. 

The  film  was  photographed  last  sum- 
mer in  California.  William  Fox,  the 
producer,  acknowledges  the  assistance 
of  the  Egyptian  department  of  the  Met- 
ropolitan Museum  in  bringing  out  true 
historical  values  in  the  picture.  The 
scenario  is  by  Adrian  Johnson.  The 
completion  of  the  film,  according  to  the 


Fox  Film  Corporation's  statement,  rep- 
resents the  co-ordinated  playing  of  30,- 
000  men  and  women  and  a  large 
expenditure  in  the  erection  of  Egyptian 
and  Roman  cities  and  paraphernalia 
true  to  historical  type.  Three  months 
were  spent  in  its  production,  under  the 
direction  of  J.   Gordon  Edwards. 

The  story  depicted  takes  place  in 
Rome  and  Alexandria  and  covers  the 
period  from  Cleopatra's  meeting  with 
Caesar  through  the  various  episodes  in 
her  life,  to  her  death  in  Alexandria. 

An  elaborate  musical  setting  has  been 
arranged  to  accompany  the  presentation 
of  the  picture. 


THREE  POSES  OF  JULIETTE  DAY,  AMERICAN  STAR 


MISS  DAY.  WHO  IS  WELL  KNOWN  ON  THE  SPEAKING  STAGE,  STARS  IN 
"CALENDAR  GIRL,"  TO  BE  ISSUED  BY  MUTUAL  FILM  CORP.  OCTOBER  ] 

(Mutual) 


'THE 


24 


EXHIBITORS  HERALD 


"Public  Defender" 

Film  Is  Described 

in  Raver  Bookie 


"The  Adventurer"  with  Chaplin 

To  be  Issued  October  22 


Feature  Completed  After  Weeks  of  Delay  Announced  for 
Publication  Through  Mutual  by  President  John  R. 
Freuler;  Star  Seen  in  Role  of  Convict 


"The  Adventurer,"  next  of  the  Chap- 
lin-Mutual specials,  will  be  published 
October  22. 

This  announcement  was  made  by  John 
R.  Freuler,  president  of  the  Mutual  Film 
Corporation  upon  receipt  of  a  telegram 
from  Los  Angeles  announcing  that  the 
film,  completed  after  weeks  of  delay,  on 
its  way  to  the  Mutual's  executive  offices 
in  Chicago. 

"The  Adventurer"  has  met  with  in- 
numerable adventures  in  the  course  of 
its  completion.  Just  as  the  final  scenes 
were  about  to  be  taken  Air.  Chaplin  be- 
came ill.  He  was  well  enough  to  appear 
in  the  studio  for  only  a  few  days  when 
Edna  Purviance,  his  leading  woman,  was 


Samuel  S.  Hutchinson,  president  of 
the  American  Film  Company,  is  greatly 
pleased  with  the  scenarios  selected  for 
Margarita  Fischer,  who  has  just  returned 
to  the  American  Film  Company,  having 
recently  signed  a  contract  for  the  com- 
ing year  under  which  she  will  produce 
an  entirely  new  kind  of  comedy-drama. 
Hutchinson  Lauds  Star. 

"Miss  Fischer  is  considered  one  of  the 
best  comedy-drama  artistes  in  the  screen 
world,"  says  Mr.  Hutchinson.  "She  has 
won  a  remarkable  popularity  and  stand- 
ing and  we  regard  her  as  one  of  the 
best  of  the  established  screen  stars.  She 
began  work  for  the  American  Film  Com- 
pany on  September  10,  on  a  scenario 
written  especially  for  her,  called  "A 
Daughter  of  Joan".  It  is  something  new 
in  films,  being  a  comedy  with  a  melo- 
dramatic punch. 

"We  feel  that  this  picture  will  give  her 
full  scope  for  her  distinctive  ability  and 
we  are  sparing  no  expense  in  the  pro- 


forced  to  go  to  the  hospital  for  two 

weeks. 

After  the  last  scenes  were  finished  and 
Mr.  Chaplin  began  his  task  of  cutting 
the  20,000  feet  down  to  2,000,  it  was 
found  that  certain  of  the  scenes,  destined 
to  remain  in  the  film,  were  not  done  to 
the  satisfaction  of  the  comedian  and  he 
ordered  retakes. 

Syd  Chaplin,  the  comedian's  brother, 
who  had  been  in  the  East,  arrived  at  Los 
Angeles  to  help  in  the  final  cutting  of 
the  production. 

"The  Adventurer"  portrays  Mr.  Chap- 
lin in  the  garb  of  a  convict  and  many  of 
the  most  comical  situations  in  the  film 
occur  during  scenes  where  he  is  pursued 
by  the  prison  deputies  over  the  Sierra 
Madras. 


duction.  It  keeps  away  pretty  well  from 
any  straight  war  mention,  tragedy  of  any 
variety,  heavy  themes  or  propaganda. 
The  American  Film  Company  will  ad- 
here strictly  to  its  present  policy  of  pro- 
ducing only  screen  dramas  of  excep- 
tional character  and  cheerful  atmosphere. 
Miss  Fischer,  therefore,  will  star  in  pic- 
tures that  are  delightful  in  unexpected 
plot,  with  plenty  of  stirring  atmosphere 
and  wholesome  fun  and  punch. 

Staff  of  Trained  Writers. 
"Our  studio  plans  for  the  winter  will 
tend  to  keep  each  star  definitely  within 
a  certain  orbit — the  distinctive  lines  in 
which  have  already  won  marked  success 
and  popularity.  This  will  in  no  way  lim- 
it them  to  any  accusation  of  a  sameness 
of  subject  of  treatment.  Our  staff  of 
writers  now  include  only  those  trained 
in  the  task  of  writing  and  selecting  sto- 
ries of  varied  interests,  which  will  en- 
able each  star  to  specialize  without  be- 
coming monotonous." 


Sketches  of  Stars  and  Man; 
Elaborate  Illustrations  Con- 
cerning Play  in  Pamphlet 

A  booklet  descriptive  of  Harry  Ra\ 
er's  big  screen  production  "The  Publi 
Defender,"  is  announced  as  ready  fc 
distribution.  The  book  consists  of  eigl 
pages  of  artistically  laid  out  type  ma 
ter,  is  printed  in  three  colors,  and  ecu 
tains  numerous  illustrations.  The  illu 
trations  run  all  the  way  from  cartoor 
on  the  "Public  Defender"  movemen 
which  have  appeared  in  hundreds  i 
newspapers  supporting  the  plan  the  pi 
ture  advocates,  to  reproductions  of  tl 
more  important  scenes  from  the  play. 

Sketches  of  the  careers  of  the  sta 
seen  in  the  leading  roles  of  the  film 
Frank  Keenan,  Alma  Hanlon,  and  Ro 
ert  Edeson — interesting  sidelights  on  t! 
production,  and  other  pertinent  deta 
relative  to  the  film  as  an  entertainmei 
are  presented  in  an  attractive  and  i 
teresting  manner. 

"The   Public  Defender"  is  based 
the  book  of  the  same  name  by  Ma> 
Goldman,  a  New  York  attorney,  and  I 
man  responsible  for  the  inauguration 
the  movement. 

Work  on  the  New 

Harry  Rapf  Film 

in  N.  Y.  Progress; 

Work  is  progressing  on  the  scru 
adaptation  of  Edwin  Milton  Royle's  - 
legory  "The  Struggle  Everlasting,"  t 
the  Biograph  studio,  in  the  Bro  , 
New  York,  being  produced  by  Ha ; 
Rapf,  under  the  direction  of  Jai  s 
Kirkwood. 

Florence  Reed,  who  stars  in  the  pi  \  ■ 
is  supported  by  such  well  known  scr  o 
players   as    Milton    Sills,    Irving  C  - 
mings.  E.  J.  Radclift,  Edwin  Hoyt,  \-i 
bert  Hall,  Wellington  Plater  and  FJ 
C.  Jones.     "The  Struggle   Everlasti  " 
will  be  published  by  the  Rapf  Pro(  :- 
tions   about   November    1,   on   a  sfl 
rights  basis. 


New  Comedy-Drama  Is  Promised 

In  American's  Fischer  Pictures 

"A  Daughter  of  Joan"  Will  Present  Star  in  Novel  Vehicle,  says  Presi- 
dent S.  S.  Hutchinson;  Producer  Is  Pleased  with  Scenario 


THREE  SCENES  FROM  A  FORTHCOMING  FOX  PRODUCTION 


VIRGINIA  PEARSON  AND  SUPPORT  IN  SCENES  FROM  HER  NEXT  STARRING  VEHICLE,  "THOU  SHALT  NOT  STEAL"      (Fox  Film  'P 


EXHIBITORS  HERALD 


2  = 


Maxine  Elliott  in 

-FIGHTING  ODDS" 

Goldwyn  drama;  seven  parts;  published  September  29 

As  a  whole  Good 

Story   Dramatic 

Star   Splendid 

Support  Well  chosen 

Settings   Appropriate 

Photography   Fair 

Maxine  Elliott,  the  beautiful,  the  wonderful,  makes  her 
seen  debut  in  the  Goldwyn  production  "Fighting  Odds." 
]r  beauty,  her  stateliness,  her  dramatic  acting  and  wonderful 
t  play  of  gowns  are  all  points  which  will  undoubtedly  win 
f  or  with  motion  picture  audiences.  It  is  a  pleasure  to  watch 
t-  work  of  this  star.  Miss  Elliott's  every  movement  bespeaks 
c.ture  and  training. 

:  The  supporting  cast  consists  of  Henry  Give,  Charles  Dal- 
ti,  George  Odell,  Regan  Hughston,  William  T.  Carleton  and 
lie  Hudson. 

T  The  story:  James  Copley,  through  his  generosity  to  his 
eployees,  wins  their  confidence  and  the  enmity  of  John  W. 
like,  commonly  known  as  a  breaker  of  men  and  fortunes. 
I  making  Copley  president  of  the  Amalgamated  Motors 
Cmpany,  Blake  succeeds  in  ruining  Copley  and  sending  him 
t  prison.  His  wife  decides  to  free  her  husband  and  put  Blake 
v  ere  he  belongs.  Through  the  old  method  of  vampiring. 
Is.  Copley  succeeds  in  securing  the  evidence  which  frees  her 
l;band  and  puts  Blake  behind  the  bars. 


Dorothy  Phillips  in 

"BONDAGE" 

Bluebird  drama;  five  parts;  published  October  15 

As  a  whole  Interesting 

Story   Dramatic 

Star  Likeable 

Support   Agreeable 

Settings  Suitable 

Photography  Satisfying 

The  story  of  "Bondage"  is  an  interesting  one,  rising  at 
ties  to  excellent  dramatic  heights,  and  throughout  the  play 
ithe  type  that  appeals  to  picture  patrons.  Dorothy  Phillips 
c;s  some  very  good  work  in  her  role  as  Elinor  Crawford, 
viter  of  sensational  stories  in  a  newspaper,  and  she  has  been 
s  rounded  with  a  good  cast  which  includes  William  Stowell, 
(etchen  Lederer,  Gertrude  Astor  and  J.  B.  McLaughlin. 
Te  story  is  by  Ida  May  Park. 

The  story:  Elinor  Crawford  is  very  much  in  love  with 
I-tie  Vawtry,  who  loves  her,  but  he  marries  Eugenia  Darth 
l:ause  of  her  wealth.  His  marriage  is  a  great  shock  to 
lnor;  she  loses  interest  in  life,  her  position  and  friends, 
la  weakened  condition  she  meets  Evan  Kilvert.  a  prominent 
1  yer  from  her  home  town.  Kilvert  sympathizes  with  her 
al  regardless  of  the  fact  that  she  does  not  measure  up  to  his 
i  al  of  a  wife,  he  marries  her.  Elinor  meets  Vawtry  one 
<-',  learns  that  his  wife  is  dead  and  that  he  still  loves  her. 
/hamed  of  deceiving  her  husband  and  afraid  of  Vawtry. 
^nor  leaves  the  town.  Her  husband  believes  she  has  left 
h  Vawtry.  On  his  way  to  win  Vawtry's  confession  he  and 
flnor  meet.  He  takes  her  home,  goes  to  Vawtry  and  learns 
t  Elinor  had  had  nothing  to  do  with  him.  She  is  forgiven 
her  husband  and  there  is  a  happy  ending. 
llllllillllillllltllHIEIIIIIIIillllllllllllllllllllMIIHIIIIIIIllMIIIIIIIIIIIII 


Frank  Keenan,  Alma  Hanlon,  Robert  Edeson  in 

"THE  PUBLIC  DEFENDER" 

Harry  Raver's  drama;  six  parts;  state  rights 

As  a  whole  Thrilling 

Story  Gripping 

Stars   Excellent 

Support   Splendid 

Settings  Unusually  good 

Photography  Fine 

"The  Public  Defender,"  under  the  masterful  direction  of 
Burton  King,  is  a  strong  enough  argument  to  remove  the 
blindfold  from  the  eyes  of  Justice,  and  to  persuade  that  god- 
dess to  install  in  every  state  in  the  union  such  an  office.  It 
is  a  rousing  plea  for  justice  for  the  down-trodden  and  one 
that  must  be  answered.  It  brings  home  the  realization  that 
not  until  a  Public  Defender  is  established  will  every  man  re- 
ceive a  square  deal  in  the  courts.  The  production  is  worthy 
the  most  serious  consideration  and  unlimited  patronage. 

Frank  Keenan,  Alma  Hanlon  and  Robert  Edeson  give  liv- 
ing, breathing,  thrilling  portrayals  of  their  respective  part*. 
John  Sainpolis  and  Florence  Short  deserve  special  mention. 
The  rest  of  the  capable  cast  includes  C.  H.  Martin,  John 
O'Keefe,  Louis  Sterns,  James  Sullivan,  Wm.  B.  Green,  J.  K. 
Roberts,  Tex  LaGrove,  Helen  Conwell,  F.  A.  Cronin  and 
Elaine  Ivans. 

The  story:  David  Moulton  is  discouraged  by  the  loss  of 
his  position  in  a  law  office,  because  of  an  affair  between  his 
wife  and  his  employer.  His  wife  secures  a  divorce,  naming 
the  pretty  little  stenographer,  Mary  Reed.  Mary  saves  David 
from  committing  suicide  and  they  learn  to  love  each  other. 
Rose,  the  ex-wife,  tires  of  David's  former  employer  and  goes 
to  another  lover,  the  president  of  a  bank  where  David  is  em- 
ployed. She  soon  ruins  him  and  then  they  plan  to  throw 
suspicion  on  an  employe.  David  is  chosen.  The  president 
fixes  the  books,  asks  to  have  David  watched  and  then  tells 
David  to  work  that  night  at  the  bank.  The  net  closes  round 
the  unfortunate  man.  Morrison,  the  president,  loses  his 
glasses  and  falls  down  the  elevator  shaft  at  the  bank.  David 
is  arrested  for  the  murder.  The  employer  who  first  stole  his 
wife  is  now  district  attorney  and  easily  wins  a  conviction 
against  the  man  too  poor  to  retain  counsel.  David  is  con- 
demned to  die.  Mary  Reed  tries  to  secure  a  pardon,  but 
can  do  nothing  until  a  Public  Defender  is  installed  in  office. 
She  goes  to  him  in  desperation.  With  state  funds  at  his 
command,  he  investigates  the  case,  finds  David  innocent  and 
stays  the  execution.  The  death  house  cannot  be  reached  by 
train.  telephone  or  automobile,  and  to  save  David  Mary  must 
reach  the  prison  within  an  hour.  The  son  of  the  judge  who 
condemned  the  man  takes  Mary  in  his  aeroplane  and  they 
reach  David  just  as  he  is  being  prepared  for  the  electric  chair. 


Helen  Spencer  Joins  King- Bee 


Miss  Helen  Spencer  a  well-known  comedienne  has  been 
added  to  the  roster  of  the  King-Bee  Films  Corporation  and 
will  assist  Billv  West  in  making  King-Bee  Comedies.  Miss 
Spencer  was  featured  in  all  the  Vitagraph  O.  Henry  comedies. 

 1 1 1 1 1 1 1 1  mini  in  iiniiiiiiiiiiiiifiii  mm  i  '=. 


THE  "HERALD'S"  REVIEW  SERVICE 

The  dominant  aim  of  the  reviewers  on  the  staff  of  the  EXHIBITORS  HERALD  is  to  supply  the  exlub- 
itor  with  the  information  necessary  to  enable  him  to  appreciate  intelligently  the  production  under  c°»s™ra- 
tion-to  know  if  the  picture  is  exceptional,  if  it  is  of  standard  quality,  if  it  is  suitable  m  theme  and  treatment 
to  his  requirements.  The  review  department  is  absolutely  essential  to  every  person  who  books  P'ctures.  tts 
independence,  strict  impartiality  and  fairness  guarantees  an  accurate  estimation  of  every  important  production 
published. 


§1111111)  in  nun  immiiimmimiimmi  ■■■■iiiiiiiiiin  "mm  iiiiiiiimiiiiiiiiiiiiimiiimiimin  in  iir 


26 


EXHIBITORS  HERALD 


Walt  Whitman  in 

"THE  TAR  HEEL  WARRIOR' 

Kay-Bee-Triangle  drama;  five  parts;  published  September  30 

As  a  whole  Ordinary 

Story   Conventional 

Star   Good 

Support   Fair 

S.  Kings   Elaborate 

Photography   Clear 

A  very  ordinary  piece  of  film  fiction  is  "The  Tar  Heel 
Warrior,"  by  J.  G.  Hawks,  and  produced  under  the  direction 
of  Mason  M.  Hopper.  It  tells  the  familiar  story  of  the  old 
Southern  "Colonel"  whose  plantation  is  about  to  be  swept 
away  because  of  lack  of  funds  due  to  the  hard  times;  his  trip 
to  New  York  to  borrow  money  from  his  grand-daughter  to 
save  the  old  homestead;  of  his  subsequent  disgrace  and  the 
usual  happy  ending.    The  story  drags  and  lacks  "punch." 

Walt  Whitman  is  the  Col.  Dabney  Mills  of  the  piece,  and 
gives  a  very  good  characterization.  Others  in  the  cast  are 
Ann  Kroman,  as  Betty  Malroy;  William  Shaw,  as  Paul  Darrell: 
Tames  McLaughlin,  as  James  Adams;  Dorcas  Matthews,  as 
Anna  Adams;  Thomas  J.  Guise,  as  Major  Ames;  George  West 
and  Clara  Knight  as  the  colored  servants.  Flashes  of  New 
York  city's  financial  district,  Times  Square  and  the  Woolworth 
building  are  given  with  some  trite  sub-titles. 

The  story:  Threatened  with  the  foreclosure  of  a  mort- 
gage on  the  old  plantation,  Col.  Dabney  Mills  goes  to  New 
York  to  borrow  the  money  from  his  granddaughter's  husband, 
James  Adams.  Adams,  however,  is  in  a  big  deal  in  Wall  street 
and  is  unable  to  loan  the  Colonel  the  money.  A  partner  calls 
at  the  home  and  leaves  $5,000  with  the  Colonel  to  be  handed 
to  Adams  the  following  day.  A  friend  of  Dabney  Mills  per- 
suades him  to  invest  the  $5,000  in  a  "sure  thing."  The  market 
breaks  and  he  loses  the  money.  He  returns  to  the  plantation 
bent  on  self-destruction  after  penning  a  note  to  his  grand- 
daughter. In  the  meantime  Adams  has  made  a  fortune  and 
he  and  his  wife  dash  off  to  save  the  old  Colonel.  They  arrive 
just  as  he  is  about  to  blow  out  his  brains  and  the  story  ends 
happily. 


Anita  King  in 

"THE  GIRL  ANGLE" 

Horkheimer-Mutual  drama;  five  parts;  published  October  8 

As  a  whole  Interesting 

Story   Western 

Star   Good 

Support   Ample 

Settings   Well  chosen 

Photography   Clear 

"The  Girl  Angle"  is  the  story  of  a  young  woman  who  goes 
homesteading  because  on  her  wedding  night  she  has  been 
deserted.  She  looks  upon  men  with  hate.  It  is  a  western 
story,  with  plenty  of  western  scenery  and  the  sort  of  action 
that  interests  most  picture  patrons.  Undoubtedly  the  film 
will  prove  an  interesting  sub'ect. 

Anita  King  makes  her  debut  under  the  Mutual  banner  and 
proves  herself  a  likeable  young  lady.  She  is  well  supported 
by  Robert  Ensminger,  Ruth  Lackaye,  Joseph  Ryan,  Frank 
Erlanger,  Daniel  Gilfether,  William  Reed,  Gordon  Sackville 
and  Mollie  McConnell. 

The  story:  Maud  Wainright,  with  her  faith  in  men  shat- 
tered because  one  has  disappointed  her,  goes  out  west  to  take 
up  a  homestead.  The  sheriff  and  a  notorious  person,  known 
as  "Three  Gun"  Smith,  both  are  interested  in  Maud,  but  Maud 
treats  them  scornfully.  The  sheriff,  not  knowing  much  about 
Smith,  warns  the  girl  against  her  and  one  night  when  Maud 
sees  Smith  and  his  men  arriving  with  some  flowers,  she  mis- 
understands their  visit  and  holds  them  off  at  the  point  of  a 
rifle.  Smith  has  the  girl  captured  and  taken  to  his  shack.  On 
going  through  his  belongings  she  finds  some  mail  sacks  and 
believing  Smith  to  be  a  robber,  asks  the  sheriff  to  arrest  him. 
The  next  day  she  finds  a  bungalow  which  she  had  not  noticed 
before.  On  going  through  it  she  finds  that  Smith  had  fitted 
it  up  for  her.  She  is  repentant  when  she  finds  papers  identify- 
ing him  as  a  detective.  Maud  then  endeavors  to  help  Smitli 
and  by  ransacking  the  home  of  the  sheriff  she  finds  evidence 
to  prove  him  guilty  of  the  various  thefts.  Justice  is  meted  out 
to  the  sheriff  and  Smith  and  Maud  find  happiness  in  the  little 
bungalow  for  two. 


Douglas  Fairbanks  in 

"THE  MAN  FROM  PAINTED  POST" 

Artcraft  comedy-drama;  five  parts;  published  October  1. 

As  a  whole  Good  entertainment 

Story   Westtrn  story 

Star  Energetic 

Support   Capable 

Settings  Adequate 

Photography  Clear 

"The  Man  from  Painted  Post"  is  minus  much  of  the  sparkk 
and  humor  of  former  Fairbanks  productions.  Fairbanks  is 
kept  so  busy  riding  over  the  plains  of  Wyoming,  rounding  ur 
cattle  "rustlers"  and  saving  a  school  teacher  in  distress,  tha' 
he  has  little  time  for  humor. 

Fairbanks  climbs  up  the  side  of  a  barn,  puts  to  rout  a  barn 
of  bad-men  in  a  saloon  while  he  dangles  from  a  rafter  an< 
whips  a  dozen  outlaws  in  a  little  cabin.  But  film  theater  pat 
rons  will  be  a  trifle  disappointed  in  his  latest  effort.  Willian 
Hart  has  been  doing  this  sort  of  thing  for  some  time  and  i 
looks  as  though  Doug,  was  trying  to  steal  "Bill's"  stuff.  Regu 
lar  Fairbanks  patrons  expect  something  a  little  more  origina 
from  the  smiling  comedian. 

The  story  is  taken  from  Jackson  Gregory's  short  story  er 
titled  "Silver  Slippers"  and  was  written  for  the  screen  by  th 
star  himself.  The  picture  was  directed  by  Joseph  Henaberr 
this  being  his  first  picture  under  the  Artcraft  banner.  Intel 
esting  scenes  of  great  stretches  of  Wyoming  cattle  country  ai 
shown  and  the  photography  is  fine  throughout.  Fairbanks 
assisted  in  his  fun  making  by  little  Frank  Clark,  a  ten-year  ol 
boy  whose  antics  are  exceptionally  comical. 

In  the  cast  also  appears  Frank  Campeau,  as  Bull  Maddei 
Herbert  Standing  as  Warren  Bronson;  William  Lowry 
Charles  Rose;  Rhea  Haines,  as  Wah-ne  Madden;  Charles  St 
vens  as  Tony  Lopez  and  Eileen  Percy,  who  again  enacts  tl 
leading  feminine  role  that  of  Jane  Forbes. 

The  story:    "Fancy  Jim"  Sherwood,  the  man  from  Paint' 
Post,  turns  to  the  business  of  hunting  "bad-men"  who  infe 
the  cattle  country  of  Wyoming,  after  a  desperate  charact 
called  "30-30"  Smith  shoots  and  kills  his  sister.    He  becom 
proficient  in  handling  a  six-shooter  and   joins   the  detecti 
force  that  protects  the  cattle  from  rustlers.    Continued  loss 
from  the  Big  and  Little  Laramie  district  call  him  hence  and 
order  to  allay  suspicion  as  to  his  real  occupation  he  goes 
the  guise  of  an  Eastern  tenderfoot  who  has  purchased  t 
ranch.    He  soon  finds  "Bull"  Madden  is  responsible  for  t1 
cattle  thefts.    Also  that  "Bull"  is  forcing  his  attentions  on  1 
girl  school  teacher  from  the  East.    Sherwood  rails  in  love  w 
her  and  naively  suggests  that   she   "needs   some  protecti' 
a — a — watch  dog  for  instance."    Sherwood  soon  learns  tl 
Madden  is  none  other  than  "30-30"  Smith,  and  renews  his  j 
forts  to  place  the  man  under  arrest.    In  an  attempt  to  st 
a  herd  of  the  "V"  ranch  cattle,  Madden  is  captured  by  Sh 
wood's  men  in  an  exciting  battle  in  an  old  "deserted'?  ca  r 
where  Madden  and  his  gang  have  hidden  the  school  teacl. 
There  is  the  usual  sunset  and  fade  out  as  the  two  ride  i  i 
the  west  together. 


DIRECTOR  WEST  QUITS  TRIANGLE 


Raymond  B.  West,  who  made  a  wide  reputation  as  a 
director  with  the  Triangle  Company,  has  joined  the  directorial 
staff  of  the  Paralta  organization. 


Violet  McMillan  in 

"THE  GIRL  WHO  MADE  GOOD" 

Butterfly  drama;  five  parts;  published  October  1 

As  a  whole  Average 

Story   .Fair 

Star   Emotional 

Support   Plenty 

Settings  Faithful 

Photography   Spotted 

"The  Girl  Who  Made  Good"  is  an  average  product 
with  a  fair  story.    The  picture  has  a  highly  dramatic  tht  e. 
which   gives   Violet   McMillan   opportunities  to   display  Ft 
emotional  acting  ability. 

Other  members  of  the  cast  are  Barbara  Cbnley,  PL. 
Pembroke,  A.  E.  Witting,  Charles  Mailles,  Gertrude  A  jr. 
L.  M.  Wells  and  Sherman  Bainbridge.  The  film  was  direcd 
by  Eugene  Moore.  The  scenario  was  written  by  C.  J.  il- 
son,  Jr.  B 

The  story:  After  the  death  of  their  mother,  Elle  is 
adopted  by  wealthy  parents,  while  Nancy  is  adopted  1  a 
woman  who  makes  her  a  drudge.  Dressing  in  boy's  clo  65. 
she  escapes  from  her  home,  takes  her  sister  away  fromi«r 
new  home  and  they  take  up  quarters  in  a  boarding  h>se 
They  are  discovered  by  orphan  asylum  investigators  no 
Ellen  is  taken  back  to  the  home,  while  Nancy  escapes.  Nicy 
goes  to  the  office  of  Chester  Noble,  and  asks  for  assist  ce 
He  sends  her  to  his  mother,  who  adopts  her  and  later  a.(P^ 
little  Ellen.    Nancy  and  Chester  marry. 


EXHIBITORS  HERALD 


27 


Carlyle  Blackwell,  Madge  Evans,  Evelyn  Greeley  in 

■  THE  BURGLAR" 

/orld  Brady-Made  drama:  six  parts:  published  October  29 

As  a  whole  Well  produced 

Story  From  stage  play 

Stars  Convincing 

Support  Excellent 

Settings  Complete  in  every  detail 

Photography   Eeautiful 

Augustus  Thomas'  delightful  play.  "Editha's  Burglar." 
ses  none  of  its  charm  or  appeal  by  being  transferred  to  the 
:reen  and  as  presented  at  the  Park  Theatre,  New  York,  last 
eek  drew  applause  from  the  spectators. 

The  play  has  been  carefully  staged,  well  directed  and 
;ted  by  a  typical  World-Brady  cast,  headed  by  Carlyle  Black- 
ell.  Mr.  Blackwell's  interpretation  of  the  role  of  the  burglar 
larks  him  as  one  of  the  most  finished  screen  players  of  the 
He  gives  to  the  role,  a  difficult  one,  a  human  touch 
hich  should  win  for  him  the  plaudits  of  all  theatre  patrons. 

Mr.  Blackwell  is  ably  assisted  by  little  Madge  Evans,  a 
ifted  little  actress,  who  is  excellent  in  the  role  assigned  to 
er;  Evelyn  Greeley,  who  does  good  work  as  the  wife,  and  by 
osina  Henley,  a  pretty  and  intelligent  little  actress.  The 
lm  was  directed  by  Harley  Knoles  and  he  has  made  this 
version  of  the  play  with  as  much  finesse  as  "Bought  and 
aid  For,"  a  previous  stage  play  produced  by  the  World-Brady 
Dmpany  under  his  direction. 

The  story:    William  Lewis,  a  college  student,  fails  in  his 
vaminations  because  of  his  association  with  a  fast  set,  which 
:als  for  a  living.    A  policeman  is  killed  during  one  of  the 
rglaries  and  Lewis  runs  away  from  school.    For  five  years 
e  spends  his  time  with  thugs  and  pickpockets  and  steals 
hen  the  necessity  arises.    He  meets  and  falls  in  love  with  a 
ealthy  girl  while  looking  over  the  house  of  a  prospective 
D  ictim.     The\'  elope,  are  married  and  return  to  the  girl's 
ome.    Lewis  is  appointed  teller  in  a  bank  and  when  his  former 
companions  plan  to  rob  the  town  bank,  they  blackmail  him 
no  divulging  the  combination  of  the  safe.    One  of  the  bur- 
lars  is  caught  and  tells  on  Lewis.    He  is  arrested  and  tried 
1  jr  the  murder  of  the  policeman,  and  sentenced  to  twenty 
ears  in  jail.    Escaping  from  prison,  a  guard  shoots  him  as 
•  e  swims  away  and  later  when  a  "body  is  found  it  is  identified 
I 's  that  of  Lewis  by  a  friend  of  the  supposedly  dead  man's 
:ife.    Thinking  him  dead,  his  wife  remarries.    Later  he  re- 
.irns,  breaks  into  a  home  and  Editha,  his  own  child,  discovers 
'im.    He  sees  his  wife's  picture  and  realizes  he  has  his  wife's 
ilverware  in  his  pockets.    The  child's  step-father  comes  into 
he  room  and  Lewis  tells  him  he  has  secured  a  divorce  in  the 
•  est.    As  Lewis  leaves  an  officer  shoots  him.     Before  he 
oses  consciousness,  he  is  cleared  of  the  charge  of  murder 
nd  dies  surrounded  by  his  little  family. 


Vivian  Martin  in 

"THE  TROUBLE-BUSTER" 

Pallas-Paramount  comedy-drama;  five  parts;  published 
October  8. 

As  a  whole  Average 

Story   Weak 

Star  Charm'ng 

Support   Plerty 

Set'ings   In  keeping 

Photography   Good 

"The  Trouble-Buster"  is  not  up  to  the  high  class  of  former 
"ivian  Martin  productions  and  if  it  were  not  for  the  grace  and 
harm  of  th:s  young  lady  there  would  not  be  much  to  the  pro- 
.uction.  The  story  is  very  weak;  the  subtitles,  supposed  to 
•e  humorous.  beCome  tiresome  at  times,  and  throughout  it  is 
lot  the  sort  of  picture  that  will  appeal  to  intelligent  audiences. 

Supportng  Miss  Martin  are  James  Neill,  Paul  Willis, 
Iharles  West.  Louis  Harris,  Mary  Mersch  and  Vera  Lewis. 
The  story  is  by  Gardner  Hunting  and  Tom  Forman,  and  di- 
ected  by  Frank  Reicher. 

The  story:  At  the  death  of  her  father  Michelna  is  threat- 
ened to  be  sent  to  an  orphan  asylum.  She  escapes  and  be- 
:omcs  the  companion  of  "Blackie"  Movie,  a  newsboy.  Don- 
ling  his  clotlrng  she  too  sells  papers.  One  night  she  is  lured 
o  a  flat  by  Tip  Morgan,  a  crook.  '"Blackie"  rescues  her,  but 
n  the  struggle  he  is  blinded.  Michelna  has  a  statue  which 
•he  made  and  wh'ch  she  calls  the  trouble  buster.  She  takes 
his  to  the  art  exhibit  and  it  wins  immediate  favor.  "Black-'e" 
;ets  the  cred;t  and  money  and  with  this  he  has  an  operation 
>erformed  which  restores  his  eyesight.  Michelna  has  taken 
ip  her  abode  with  suburban  folks  as  ma;d  and  one  day  as  she 
s  paying  Tip  "silence"  money.  "Blackie"  enters  the  scene, 
lrives  the  villain  awav  and  declares  his  love. 


Jack  Pickford  and  Louise  Huff  in 

"THE  GHOST  HOUSE" 

Famous  Players-Paramount  comedy-drama;  five  parts;  pub- 
lished October  1. 

As  a  whole  Entertaining 

Story   Enjoyable 

Stars  Weil  cast 

Support   Ample 

Sett.ngs   Appropr.ate 

Photography   Clear 

Patrons  of  motion  picture  theaters  will  without  doubt  enjoy 
"The  Ghost  House."  It  is  a  novel  story  handled  in  an  enjoy- 
able manner.  Each  member  of  the  cast  has  appreciated  the 
spirit  of  the  play  and  each  has  done  his  or  her  bit  to  add  to 
the  humorous  and  entertaining  element.  Exhibitors  can  feel 
confident  in  booking  this  picture.  The  story  is  by  Beulah 
Marie  Dix  and  directed  by  William  C.  De  Mille.  The  cast  in- 
cludes Jack  Pickford,  Louise  Huff,  Olga  Grey,  James  Xeill. 


AX  AML'SIXG  SCENE  FROM  "THE  GHOST  HOCSE,"  WITH  JACK 
PICKFORD  (RIGHT)   AND  LOUISE  HCFF   (LEFT,  STANDING). 
(Paramount) 

Eugene  Pallette,  Mrs.  Lewis  McCord.  Horace  B.  Carpenter. 
Edythe  Chapman  and  Lillian  Leighton. 

The  story:  Lois  Atwell  and  her  widowed  sister,  with  no 
money  left  to  pay  their  rent,  go  to  live  in  a  house  left  them 
by  their  uncle,  which  is  known  as  being  haunted.  The  same 
evening  Ted  Rawson  is  sent  to  spend  the  night  in  the  haunted 
house  as  a  part  of  college  hazing.  When  the  girls  hear  some- 
body breaking  into  the  house  they  believe  him  a  house  break- 
er and  Lois  holds  him  captive  at  the  point  of  a  gun.  A  real 
thief  also  is  hiding  in  the  haunted  house  and  when  he  sees  the 
girls  in  trail:ng  white  gowns  he  believes  them  to  be  ghosts 
and  departs  hastily.  Although  Lois  cannot  believe  her  house- 
breaker to  be  a  real  one,  she  does  so  until  he  tells  her  who 
he  is  and  until  the  police  catch  the  real  culprit. 


Roscoe  Arbuckle  in 

"OH  DOCTOR!' 

Arbuckle-Paramount  comedy:  two  parts;  published 
September  30 

Roscoe  (Fatty)  Arbuckle  in  his  role  of  Doctor  I.  O.  Dine, 
in  his  latest  production,  is  funny.  Many  of  the  situations  are 
time-worn,  but  portrayed  by  this  inimitable  fat  man  they 
should  bring  laughs  wherever  the  film  is  shown.  Mr.  Arbuckle 
has  surrounded  himself  with  a  cast  that  apnreciates  humor, 
and  plenty  of  it  has  been  injected  into  this  picture. 

Undoubtedly  exhibitors  will  find  that  this  picture  will 
cause  as  many  laughs  as  any  of  Mr.  Arbuckle's  previous  farces. 

The  story  deals  wi'h  a  doctor  who  bets  all  his  money  on 
a.  horse  and  loses  it.  He  becomes  entangled  in  the  meshes  of 
a*  vampire,  but  when  he  hears  the  voice  of  "his  master,"  his 
wife,  he  finds  himself  in  a  serious  predicament. 

With  the  assistance  of  a  uniform,  stolen  from  a  policeman, 
he  manages  to  get  away.  He  tries  his  luck  aeain  with  the 
horses  and  wins  plenty  of  money.  While  he  walks  down  the 
street,  wifie  rel'eves  him  of  it  all  and  leads  him  home,  although 
she  is  half  *his  size. 


28 


EXHIBITORS  HERALD 


Valeska  Suratt  in 

"A  RICH  MAN'S  PLAYTHING" 

Fox  drama;  five  parts;  published  September  30 

As  a  whole  Entertaining 

Story   Holds 

Star   ;  Capable 

Support  Excellent 

Settings   Lavish 

Photography   Fox  standard 

"A  Rich  Man's  Plaything"  is  not  the  sort  of  film  one 
might  be  led  to  believe  it  is  by  the  title.  It  tells  a  straight- 
forward story  of  an  attractive  factory  girl,  desirous  of  bettering 
conditions  in  the  tenement  district,  who  is  put  to  the  test  of 
choosing  between  love  and  duty,  and  who  wins  an  honest 
love  in  the  end. 

In  the  role  of  Mary  Grandon,  Miss  Suratt  is  particularly 
pleasing.  She  is  supported  by  a  well  chosen  cast  including 
Edward  Martindel,  John  Dillion,  Charles  Craig,  Robert  Cum- 
mings,  Gladys  Kelly,  and  a  remarkably  well  trained  dog.  The 
story  is  by  Randolph  Lewis,  and  was  staged  by  Carl  Harbaugh. 
Good,  clear  photography  predominates. 

The  story:  Mary,  employed  in  a  New  England  cannery, 
meets  "Iron"  Lloyd,  a  millionaire  financier  and  tenement 
owner,  whose  yacht  is  cruising  off  the  coast.  He  poses  as  a 
stoker  and  soon  learns  from  Mary  that  if  she  had  the  means 
she  would  wage  battle  against  the  oppressive  tenement  lords. 
As  a  test,  Lloyd,  whom  she  knows  as  Strange,  has  his  lawyer 
transfer  a  fortune  to  her,  as  a  legacy  from  a  lost  relative. 
Mary  goes  to  New  York  and  starts  her  fight  against  Lloyd. 
Odgen  Deneau,  Lloyd's  rival  in  business,  associates  himself 
with  Mary,  pretending  to  be  interested  in  her  work,  but  really 
to  crush  Lloyd.  She  has  an  old  score  to  settle  with  Deneau 
and  enlists  Strange's  aid.  On  the  day  of  the  great  coup,  she 
arranges  to  meet  Deneau  at  a  country  inn,  and  there  exposes 
him  to  his  wife.  Returning  to  the  city  she  learns  from  Lloyd 
that  Deneau  is  bankrupt  and  that  Strange  is  in  reality  Lloyd. 
She  is  furious  at  first,  but  relents  when  Lloyd  explains  that 
he  was  testing  her  and  asks  her  to  start  life  anew  with  him. 


William  Russell,  Francelia  Billington  in 

"THE  SEA  MASTER" 

American-Mutual  comedy-drama;  five  parts;  published  Oct.  22 

As  a  whole  Satisfying 

Story   Good 

Stars   Well  cast 

Support   Plenty 

Settings   In  keeping 

Photography   Clear 

There  is  enough  novelty  in  this  latest  William  Russell 
picture  to  make  it  sufficiently  interesting  to  the  majority  of 
patrons.  It  is  a  story  of  the  sea,  well  told.  There  are  several 
good  free-for-all  fight  scenes,  and  one  especially  thrilling  fight 
between  Mr.  Russell  and  Joe  King  is  staged  on  the  pennant 
of  a  sailboat.  Mr.  Russell  has  selected  a  good  supporting 
cast  in  Clarence  Burton,  Francelia  Billington,  George  Fischer, 
Perry  Bank,  George  Ahern  and  Joe  King. 

The  story:  Emma  Gordon  has  been  called  to  the  bedside 
of  her  dying  friend  in  a  notorious  dance  hall.  When  the 
owner  refuses  to  allow  her  to  go  home  after  the  death  of  the 
girl  she  is  rescued  by  Bull  Dorgan,  owner  of  a  trading  ship. 
He  takes  the  girl  and  Hugh,  the  pastor,  to  his  boat  for  safety, 
and  on  board  the  stiip  he  demands  the  girl  marry  him.  Emma 
does,  but  is  not  happy.  When  Pedro  sees  Emma- attentive 
to  the  pastor,  he  demands  the  same  attentions.  Bull  over- 
hears this  and  a  fight  ensues  which  makes  enemies  of  Pedro 
and  Bull.  A  little  son  is  born  and  Bull  worships  the  boy,  but 
Emma  will  not  allow  him  to  touch  it.  When  Bull  realizes  her 
true  feeling  he  decides  to  send  them  back  to  Emma's  home, 
but  when  the  day  for  final  parting  comes  Emma  tells  Bull 
that  she  does  not  want  to  leave.  ^ 


"Reaching  for  the  Moon"  Next  Film 

Comedy  Starring  Douglas  Fairbanks 

The  next  production  from  Artcraft  in  which  Douglas 
Fairbanks  will  appear  will  be  another  of  the  series  of  come- 
dies by  John  Emerson  and  Anita  Loos.  The  title  is  "Reaching 
for  the  Moon,"  and  the  new  thought  faddists  will  provide  the 
background  of  the  fun. 

One  of  the  characteristics  which  have  made  the  Emerson- 
Loos  comedies,  in  which  Douglas  Fairbanks  has  been  star- 
ring, unique,  is  that  in  addition  to  making  the  public  laugh 
they  have  made  it  think. 


Gladys  Hulette  in 

"A  CROOKED  ROMANCE" 

Astra-Pathe  drama;  five  parts;  published  September  30 

As  a  whole  Will  please 

Story  Crook  tale 

Star   Excellent 

Support   Very  good 

Settings  Adequate 

Photography   Clear 

"A  Crooked  Romance,"  while  highly  improbable  in  spots, 
serves  very  well  as  a  vehicle  for  the  vivacious  Gladys  Hulette. 
It  also  introduces  Paul  Clerget,  the  French  actor,  to  film 
patrons,  and  although  appearing  in  a  small  part,  he  makes 
the  most  of  the  role  of  Mary's  foster-father.  Greater  things 
can  be  expected  upon  the  screen  from  this  finished  actor. 

The  story  concerns  the  trials  and  tribulations  of  a  little 
girl  brought  up  to  believe  that  it  is  not  wrong  to  steal, 
and  her  mothering  of  a  little  baby  which  she  has  found  in 
the  park  following  an  automobile  accident  will  win  the  plaudits 
of  tender-hearted  picture  devotees. 

The  story  was  prepared  for  the  screen  by  Tom  Cushing, 
and  though  not  strikingly  original  in  plot,  it  has  been  well 
directed  and  developed  by  Director  William  Parke. 

The  story:  Mary  Flynn's  foster  father,  Sid  Flynn,  is  a 
crook  and  Mary  has  become  an  adept  at  picking  locks.  They 
break  into  the  home  of  Clifford  Cannon,  who  has  inherited  a 
fortune,  and  when  about  to  rob  the  safe  are  discovered.  Mary 
escapes  but  Sid  is  taken  to  jail.  Afraid  she  will  be  caught 
if  she  returns  to  her  old  home  she  flees  into  the  country, 
secures  work  on  a  farm  and  finally  returns  to  the  city  where 
she  is  engaged  as  an  assistant  by  a  bootblack.  She  finds 
a  place  to  sleep  in  a  packing  box  in  a  lumber  yard  and  is 
finally  taken  in  by  the  kindly  watchman.  While  wandering 
in  a  park  she  finds  a  baby  beneath  a  bush.  The  child  has 
fallen  from  a  carriage  knocked  over  by  an  automobile  ana 
Mary  takes  the  baby  home  to  the  shanty.  She  is  duped  into 
entering  into  a  scheme  to  open  a  safe  for  a  gang  of  thugs, 
and  again  meets  young  Cannon.  Cannon  goes  with  her  to 
the  hut,  discovers  that  the  baby  is  none  other  than  his 
a  int's  and  the  confession  of  the  convict,  Sid  Flynn,  that 
s!ie  was  only  his  adopted  child,  clears  up  the  mystery  of 
er  past. 


Bryant  Washburn  in 

"THE  FIBBERS" 


Essanay-Perfection  comedy-drama;  five  parts;  published 
October  15 

As  a  whole  Enjoyable 

Story   Humorous 

Star  Good 

Support   Plenty 

Settings   Faithful 

Photography   Clear 

Where  Bryant  Washburn  is  liked  "The  Fibbers"  wil 
^evidently  find  favor  since  it  is  a  true  Washburn  productior 
There  are  many  humorous  points  to  the  story  and  for  th 
patron  who  desires  to  be  amused  it  will  prove  five  reels  of  fur 
Supporting  Mr.  Washburn  are  Virginia  Valli  and  Joh 
Cossar.  The  direction  is  by  Fred  E.  Wright.  The  settings 
the  Cort  home  are  well  chosen  as  are  the  exterior  setting 
The  photography  is  clear. 

The  story:  When  Barbara  Cort  and  her  husband  fin 
their  resources  getting  low  each  decides  to  make  some  mone 
and  not  disclose  to  the  other  what  they  are  doing.  Barbar 
sells  a  comedy  to  a  producer  of  plays  and  it  becomes  necessar 
for  her  to  be  in  constant  touch  with  the  manager.  Her  actior 
are  jealously  watched  by  Peter.  Peter  designs  a  house  for  th 
wealthy  Mrs.  Stoddard  and  frequently  takes  trips  with  her 
watch  the  building.  Mrs.  Cort  watches  his  actions  with  gre; 
jealousy.  An  account  in  the  newspapers  announcing  the  a] 
pearance  of  the  play  clears  Barbara's  actions.  And  when  Ba 
bara  reads  that  she  is  the  wife  of  the  man  who  is  designin 
the  house  for  Mrs.  Stoddard,  Peter's  actions  are  cleared.  Ar 
they  make  each  other  happy. 


Virginia  Pearson  Starts  New  Film 

Virginia  Pearson  has  started  work  on  another  Willia 
Fox  photo-drama  in  the  Fort  Lee,  N.  J.,  studios.  Only  tl 
early  scenes  have  been  taken  and  the  supporting  company  h 
not  yet  been  selected. 

Carl  Harbaugh,  who  made  "When  False  Tongues  Speal 
Miss  Pearson's  recent  play,  for  William  Fox,  is  again  supe 
vising  the  screening. 


EXHIBITORS  HERALD 


29 


Juliette  Day  in 

"THE  CALENDAR  GIRL" 

American-Mutual  drama:  five  parts;  published  October  15 

As  a  whole  Enjoyable 

Story   Interesting 

Star   Entertaining 

bupport   Ample 

Settings   In  keeping 

Photography   Clear 

There  is  an  interesting  story  in  "The  Calendar  Girl"  and 
doubtedly  it  will  find  its  appeal  among  patrons  of  motion 
ctures.  Of  especial  interest  to  the  feminine  members  are 
me  beautiful  gowns  and  the  bathing  costume  worn  by  Miss 
ay  should  arouse  considerable  comment.  Ashton  Dearholt 
ays  opposite  Miss  Day  and  Lamar  Johnston  is  the  "bad 
an."    The  rest  of  the  cast  does  some  good  work. 

The  story:  Mildred  Manning  becomes  a  model  in  Madam 
zette's  establishment  and  one  day  Lizette  sends  Mildred  to 
cean  Beach  in  one  of  her  bathing  creations.    She  causes  a 
lr  among  the  bathers  and  attracts  the  attention  of  Philip 
ordon,  a  young  lawyer.    Mildred  asks  Lizette  for  an  increase 
salary,  which  Lizette  refuses.    Mildred  then  plans  to  sue 
zette  for  running  her  picture  on  a  calendar.    Gordon  offers 
assist  her  in  her  suit.    Paula  Ware  is  anxious  to  win  Gordon 
r  a  husband  and  with  the  assistance  of  George  Martin,  they 
deavor  to  darken  the  character  of  Mildred,  but  Gordon,  be- 
ing and  loving  Mildred,  clears  her,  and  there  is  a  happy 
ding. 


"EDISON  CONQUEST  PROGRAM" 


In  selecting  productions  which  make  up  these  programs. 
)lendid  judgment  has  been  used  and  these  pictures  should 
d  favor  with  audiences  in  all  theatres.  The  stories  selected 
e  all  of  an  educational  nature  produced  in  an  entertaining 
ay  and  while  evidently  boys  have  been  kept  in  mind,  the 
ture  of  the  stories  should  make  them  appeal  to  the  feminine 
embers  of  audiences. 

In  book  form  Robert  Louis  Stevenson's  "Kidnapped"  has 
n  a  widely  read  and  much  loved  book,  and  the  Edison 
reen  version  is  excellent.    Xo  detail  has  been  overlooked  !n 
le  production  of  this  story.    It  is  Mr.  Stevenson's  story  all 
e  way  through.    Any  one  not  familiar  with  the  written  . ver- 
on  can  readily  grasp  the  story  and  it  will  undoubtedly  be 
joyed  whether  the  story  is  known  or  not. 
There  are  no  women  players  in  the  entire  five  reels,  yet  at 
time  is  there  need  for  them.    Raymond  McKee  in  the 
aracter  of  David  Balfour,  makes  the  role  a  real  one.  Other 
embers  of  the  cast  have  been  well  selected  and  from  interest, 
Dod  direction,  well  balanced  cast  and  splendid  story,  it  is  al! 
iat  one  might  really  desire  in  the  line  of  entertainment. 

"Friends,  Romans  and  Leo"  is  a  one-reel  burlesque.  It  is 
•tceedingly  funny,  and  because  of  its  newness  it  should  find 
flmediate  favor.  The  one-reel  subjects  on  the  Edison- 
onquest  program  can  be  booked  separately.  If  the  other 
umbers  of  the  program  are  not  run,  this  would  undoubtedly 
■ove  successful  for  a  filler  with  a  five  reel  feature  of  some 
ther  nature. 

A  split  reel,  half  devoted  to  beautiful  scenery  and  the  other 
)  a  silhouetted  story  of  "Red  Riding  Hood,"  is  another  in- 
vesting feature  of  this  splendid  program. 


Ann  Murdock  in 

"THE  BEAUTIFUL  ADVENTURE" 

Empire-Mutual  comedy;  six  parts;  published  October  15 

As  a  whole  Good 

Story   Interesting 

Star   Fair 

Support   Plenty 

Settings   Very  good 

Photography   Fine 

Ann  Murdock  has  rapidly  come  to  the  front  as  a  charming 
:reen  star  and  in  "The  Beautiful  Adventure"  she  does  some 
ood  work.  She  gets  into  this  picture  many  little  natural 
)uches  which  so  often  are  lacking  in  the  work  of  screen 
layers.  No  doubt  theatre  patrons  will  enjoy  both  the  story 
td  star  in  this  particular  play  and  exhibitors  will  not  regret 
fter  booking  it. 

Supporting  Miss  Murdock  are  Ada  Boshell,  David  Powell, 
dward  Fielding,  Kate  Sergeantson,  Edgar  Norton,  Carl 
auerman.  Vera  Fuller  Mellish.  Marcelta  Esmond,  Anton 
acher,  Victor  Le  Roy  and  Robert  Entwistle.  The  direction  is 
y  Dell  Henderson. 

The  story:  Andre  D'Eguzon  and  Helene  De  Travillac  are 
i  love,  but  the  mother  of  Andre  interferes  and  brings  about 


the  engagement  of  Helene  to  Valentine  Le  Barroyer.  who 
makes  a  diary  note  of  every  event.  On  the  morning  of  the 
wedding  Andre  comes  to  Helene  and  pleads  with  her  not  to 
marry  Valentine.  Helene  tears  off  her  wedding  veil  and  with 
Andre  flees  to  the  home  of  her  grandmother.  They  find  them- 
selves in  many  compromising  positions  when  the  grandmother 
believes  them  husband  and  wife.  Helene  gets  Valentine  to 
tell  Andre's  mother  that  he  does  not  love  Helene  and  that 
Helene  and  Andre  should  marry.    And  they  do. 


Donna  Drew  Stars  in  "  '49-'17  " 

October  15  Butterfly  Feature 


Donna  Drew  is  the  star  of  '*  '49-'17,"  the  Butterfly  picture 
scheduled  for  publication  October  15.  This  is  a  film  version 
of  William  Wallace  Cook's  novel,  "The  Old  West  Per  Con- 
tract," which  attracted  so  much  attention  when  it  appeared 
in  the  Argosy  Magazine  some  time  ago. 

The  plot  of  "  '49-'17"  has  many  unique  elements.  In  the 
main  it  tells  the  story  of  a  well-to-do  judge,  one  of  the  pio- 
neers of  the  gold  rush  of  '49,  who  has  become  bored  with 
the  ease  and  quiet  of  civilization  and  decides  to  recreate  the 
old  mining  camp  of  Nugget  Notch  out  in  the  Sierras  where 
he  and  his  partner  were  once  kings  of  the  shovel  and  pan. 
He  gives  his  secretary,  Tom  Robbins,  carte  blanche  to  put 


LEFT  TO  RIGHT— TOSEPH  GIRARD.  DONNA  DREW  AND  LEO 
PIERSON  IN  SCENE  FROM  THE  BUTTERFLY 
PRODUCTION  "  -M-i:" 

the  old  camp  on  the  map  again,  and  at  the  expense  of  a 
modest  fortune,  Tom  finally  has  a  regular  gold-digging  set- 
tlement in  full  swing.  Judge  Brand  goes  out  to  take  charge 
of  the  camp.  He  is  welcomed  by  a  number  of  old-timers,  and 
is  almost  immediately  involved  in  an  exciting  mystery  affect- 
ing the  identity  of  one  of  the  residents  of  his  community,  a 
beautiful  young  girl,  known  as  Lady  Ann,  and  commonly 
supposed  to  be  the  daughter  of  Pa  Bobbett,  the  proprietor 
of  the  general  store.  "Gentleman  Jim"  Raynor,  a  professional 
gambler,  who  has  taken  up  his  quarters  in  the  saloon,  also 
has  a  hand  in  the  proceedings,  and  events  crowd  upon  one 
another  until  the  solution  of  the  mystery  is  brought  about 
unexpectedly.  Donna  Drew  is  supported  by  Joseph  Girard. 
Leo  Pierson  and  Jean  Hersholt. 


Edna  Goodrich  to  Star  in 

"Her  Second  Husband"  Showing 

A  Social  Menace  to  Homes 


A  drama  which  hits  at  the  heterogeneity  of  the  American 
introduction,  and  illustrates  the  folly  of  inviting  casual  business 
acquaintances  home  to  dinner,  is  the  subject  of  "Her  Second 
Husband."  by  Hamilton  Smith,  in  which  Miss  Edna  Goodrich 
stars. 

The  author,  who  also  wrote  "The  Vampire."  "The  Chests 
of  Fortune."  "Girl  Detective,"  "  Mysteries  of  the  Grand  Hotel," 
and  many  other  film  dramas,  had  Miss  Goodrich  in  mind  for 
the  star  part  when  he  began  this  portray,  which  is  intended  to 
show  the  folly  of  compelling  a  wife  to  receive  in  her  home  on 
terms  of  socfal  familiarity,  the  acquaintances  of  her  husband 
to  whom  he  desires  her  to  be  nice  "for  business  reasons." 


30 


EXHIBITORS  HERALD 


Two  Speaking  Stage  Stars 

Lead  in  Big  Feature  Films 

On  Mutual's  Oct.  15  Schedule 


Two  stars  of  the  speaking  stage,  each  in  her  second  Mutual 
production,  are  listed  on  Mutual's  schedule  of  films  f.or  the 
week  of  October  15.  Miss  Ann  Murdock  appears  in  "The 
Beautiful  Adventure,"  a  picturization  of  the  Charles  Frohman 
stage  success,  and  Miss  Juliette  Day,  star  in  "Upstairs  and 
Down"  and  other  Broadway  successes,  conies  to  the  screen  in 
"The  Calendar  Girl,"  a  five  reel  comedy  drama. 

"The  Beautiful  Adventure"  is  from  the  story  by  Robert  de 
Flers,  G.  A.  de  Caillavert  and  Ettienne  Ray.  The  little  French 
heroine  runs  away  on  the  morning  set  for  her  wedding  to  the 
man  of  her  parents'  choice,  with  the  man  she  loves,  fleeing  to 
her  grandmother's  home  in  the  country  where  grandmother 
naturally  accepts  them  as  bride  and  groom.  There  ensues  the 
beautiful  adventure. 

Juliette  Day's  second  Mutual  film  is  "The  Calendar  Girl." 
This  play  deals  with  the  experience  of  a  pretty  model  in  a 
modiste's  shop,  who  goes  to  the  beach  to  display  an  attractive 
bathing  creation  and  becomes  involved  in  complications  with 
a  newspaper  reporter,  a  calendar  printer  and  a  rich  young 
lawyer. 

Chapter  V  of  "The  Lost  Express" 

"In  Deep  Water,"  the  fifth  chapter  of  "The  Lost  Express," 
Helen  Holmes'  latest  Mutual-Signal  photonovel,  is  issued 
October  15.  Heavy  bookings  have  been  reported  on  the  new 
serial,  and  they  are  increasing  rapidly  as  exhibitors  are  discov- 
ering the  success  with  which  first  run  exhibitors  are  showing 
the  production.    Each  chapter  is  full  of  sensation,  it  is  said. 

There  are  two  comedies  on  the  Mutual  schedule  for  the 
week.  Billie  Rhodes  appears  in  the  third  of  her  new  series  of 
Strand  Mutual  one  reelers,  "For  Sweet  Charity."  She  is  sup- 
ported by  Jay  Belasco  and  a  capable  cast.  George  Ovey 
appears  in  "Jerry's  Jam,"  another  one-reel  production  in  which 
Ovey  appears  as  Jerry.  "For  Sweet  Charity"  is  issued  October 
16  and  "Jerry's  Jam"  on  October  18. 

Two  Topicals  on  Schedule 

Reel  Life,  Mutual's  one-reel  film  magazine,  appears  Octo- 
ber 18.  It  contains  the  following  subjects:  "A  Colonial  Church 
in  South  Carolina,"  "When  Dishwashing  is  a  Pleasure,"  "The 
Banana  Industry,"  "A  Primitive  Jeweler,"  and  an  animated 
drawing  from  life  entitled  "An  Optical  Illusion."  Mutual 
Weekly,  the  Mutual-Gaumont  news  reel,  is  issued  October  17. 
It  carries  pictures  of  the  latest  news  events. 

"A  Daughter  of  the  Gods"  Will  Be 

Issued  to  Theaters  on  a  Rental 

Basis,  Is  Announcement  of  Fox 


William  Fox  announces  that  "A  Daughter  of  the  Gods" 
will  be  issued  to  the  motion  picture  theatres  of  America  on 
a  rental  basis  beginning  Sunday,  December  2. 

This  successful  production,  whose  box  office  value  has  been 
fully  demonstrated  in  theatres  all  over  this  country,  as  well 
as  abroad,  at  a  scale  of  prices  ranging  from  $1  to  25  cents,  has 
not  played  anywhere  at  a  lower  scale.  The  Kellermann  pic- 
ture will  be  for  general  publication  through  the  Fox  Film  Cor- 
poration Exchanges,  and  is  now  available  for  booking.  It  is 
in  eight  reels. 

"A  Daughter  of  the  Gods"  with  Annette  Kellermann  is 
one  of  the  best  advertised  pictures  now  available  for  booking 
by  the  exhibitor.  The  picture  has  been  publicized  as  proba- 
bly ro  other  film  production,  and  the  result  is  everywhere 
evident. 

The  very  nature  of  the  picture,  coupled  with  the  aquatic 
activities  of  Miss  Kellermann,  and  the  advertising  they  have 
received,  will  undoubtedly  count  when  it  is  offered  in  the 
motion  picture  theatres. 

"The  Judgment  House"  Is  Blackton's 

First  Paramount  Film  for  Nov.  9 


J.  Stuart  Blackton's  first  production  for  Paramount,  "The 
Judgment  House,"  by  Sir  Gilbert  Parker,  will  be  issued 
November  9  The  story  is  in  itself  appropriate  to  the  times 
becnuse  of  the  military  touches  and  the  battle  scenes  depicting 
incidents  in  the  Boer  war. 


"Dining  on  Wheels"  While  Speeding 

80  Miles  an  Hour  Is  Pictured  in 

Gaumont  Reels  for  Oct  jber  22 


The  featured  subject  in  Reel  Life  No.  78,  which  will  be 
issued  October  22,  is  "Dining  on  Wheels;  or  How  the  Ameri- 
can Traveler  Is  Fed."  This  subject  not  only  pictures  how 
people  are  fed  while  speeding  eighty  miles  an  hour,  but  shows 
how  the  cooks  and  waiters  are  trained  in  special  schools. 

There  are  other  subjects  in  Reel  Life  No.  78  which  deserve 
more  than  passing  mention.  A  Colorado  enthusiast  has 
financed  twenty  expeditions  to  the  top  of  the  Continental 
Divide  to  obtain  the  eggs  of  "The  Rocky  Mountain  Jay," 
which  lays  only  in  the  winter.  Enos  A.  Mills,  the  distin- 
guished author-naturalist,  is  one  of  the  characters  in  this 
scenic-scientific  subject,  which  was  photographed  at  the  crest 
of  the  continent.  A  remarkable  example  of  double-exposure 
photography  shows  "Then  and  Now;  or  How  High  Living 
Cost  Wins  the  Race,"  a  comparison  of  today  and  when  grand- 
father was  a  boy.  The  saman,  or  raintree,  is  pictured  with 
others  in  "Queer  Trees  of  Trinidad."  Two  animated  draw- 
ings from  "Life"  complete  the  reel. 

The  Gaumont-Mutual  Weekly  No.  147  is  published  Octo- 
ber 24.  This  news  reel  is  made  up  only  of  the  latest  news 
events  of  importance.  War  news  will  be  featured,  the  Gau- 
mont Company  having  its  own  staff  of  camera  men  in  France 
and  the  United  States,  as  well  as  all  over  the  world;  and  no 
other  event  of  national  or  international  importance  will  occur 
without  being  pictured  in  this  foremost  of  news  weeklies. 


HAWAII  HAS  NO  CAPITAL  FOR 

ESTABLISHING  FILM  CORPORATIONS 


Motion  picture  projects  for  Hawaii,  so  far  as  they  relate 
to  the  launching  of  corporations  with  island  capital  for  the 
general  business  of  making  photoplays  and  associated  film 
products,  have  not  materialized.  While  the  Hawaiian  field  has 
been  largely  exploited  in  the  production  of  filmed  scenes,  used 
principally  for  educational  and  lecture  purposes,  commercial- 
ized motion  picture  projects  which  thus  far  have  been  pre- 
sented to  the  residents  of  the  islands  have  called  for  local 
investment  rather  than  the  supply  of  capital  by  mainland- 
projectors. 

With  a  large  percentage  of  days  of  the  year  free  froir 
clouds,  and  with  sunshine  and  clear  weather  practically  alwaye 
dependable  for  the  greater  part  of  the  year,  films  from  Hawai 
have  been  very  successful,  particularly  in  scenes  of  the  ocean 
the  shore,  and  the  mountains. 

Several  mainland  promoters  have  come  here  during  th< 
past  two  years  seeking  to  organize  companies,  but  always  witl 
a  view  to  obtaining  island  capital.  Local  citizens,  however 
have  not  felt  that  they  are  ready  to  enter  the  field.  The  con  j 
elusion  has  been  drawn,  it  is  stated,  that  until  mainland  pro 
moters  organize  corporations  and  finance  them  from  the  main 
land,  giving  their  plans  opportunity  to  be  worked  out  so  tha 
results  may  be  readily  shown,  attempts  to  finance  such  plan 
here  will  be  unsuccessful. 


Freedom  of  World"  to  Be  Issued 
By  Goldwyn ;  Drama  on  War 

Shows  Canadian  Troops  in  Camj 


Goldwyn  Distributing  Corporation  announces  that  it  wi 
distribute  "The  Freedom  of  the  World,"  one  of  the  big  pre 
ductions  made  as  an  outgrowth  of  the  world  war. 

Under  a  contract  between  Ira  M.  Lowrey  and  his  ass' 
dates,  the  producers  of  this  spectacular  picture,  and  Goldwy; 
the  latter  obtains  the  exclusive  rights  for  world-wide  di: 
tribution. 

"The  Freedom  of  the  World"  was  filmed  in  Philadelph 
and  Canada,  and  thousands  of  Canadian  troops  in  maneuver 
are  shown  in  the  picture  prior  to  the  time  when  the  locale  <H 
the  story  switches  to  the  French  battle-line. 

This  production  carries  a  dramatic  story,  and  has  as  i| 
star  E.  K.  Lincoln  supported  by  Barbara  Castleton  ar 
Romaine  Fielding. 


EXHIBITORS  HERALD 


31 


Jule  and  J.  Allen  Secure  Select 

Films  for  Canada  Publication 


Select  Pictures  has  closed  a  contract  with  Jule  and  Jay  J. 
lien,  the  Canadian  exhibitors,  whereby  their  chain  of  theatres 
hroughout  Canada  will  play  all  Select  Pictures. 

The  signing  of  this  contract  makes  the  _  Aliens  probably 
he  largest  single  distributors  of  pictures  in  the  industry.  The 
irm  now  controls  the  rights  for  Canada  to  Artcraft,  Para- 
mount, Famous  Players,  Select  and  Monarch  pictures,  as  well 
is  a  number  of  important  individual  productions. 

By  their  Select  Pictures  contract  the  Aliens  obtained 
,he  Canadian  rights  to  the  entire  Select  Star  series,  including 
:ight  productions  in  the  coming  year  by  Clara  Kimball  Young 
ind  her  own  company,  the  first  of  which,  "Magda,"  is  now 
jeing  issued;  the  Norma  Talmadge  pictures,  beginning  with 
The  Moth,"  which  was  published  last  week;  the  Constance 
talmadge  pictures,  including  her  first  starring  vehicle,  "Scan- 
lal,"  which  is  scheduled  for  early  distribution,  and  the  pictures 
starring  Alice  Brady,  the  newest  star  on  the  Select  list. 


MARIE  DRESSLER  HAS  BEGUN 

ENGAGING  PLAYERS  FOR  NEXT 

COMEDY  FILM  FOR  GOLDWNY 


Established  in  her  own  studio  at  Hollywood,  Cal.,  Marie 
)ressler  has  begun  engaging  players  for  her  second  comedy 
or  Goldwyn  distribution.  The  name  of  the  piece  has  not  been 
nnounced,  and  beyond  the  fact  that  the  scenario  was  written 
y  the  comedienne  herself,  little  is  known  of  it. 

The  comedy  will  be  of  the  Tillie  type  that  Miss  Dressier 
as  made  famous  on  stage  and  screen. 

"The  Scrublady,"  completed  and  approved  by  Miss  Dress- 
st  just  before  she  left  for  California,  will  be  issued  through- 
ut  North  America,  October  28. 


'SECRET  OF  THE  STORM  COUNTRY" 

WITH  NORMA  TALMADGE  FINISHED 


By  BENNY 
Ain't  He  the  Sonofagun,  Though? 

Mr.  Ochs 
He  sent 
Some  men 
Down  to 
Indianapolis 
To  get 
Something 
On  Pettijohn 
But  the  worst 
These  men 
Found  out 
Was  that 
Pettijohn 
Had  been 
Attorney 
For  a 

B-r-e-w-e-r-y 
On  with  two  frothing  tubs  o' 
before  us ! * 


suds,   men,  the  night's 


Oh. 
Club 

Have  thou 
Somebody 


a  care  for 


Lest 

Everybody 
Ask  that  you 
Get  oft  the 
Universe  and 
End  such  tactics. 

Quite  so,  but  hist!    Joe  Hopp 
Upholds  you,  Lee,  the  while, 
In  hopes  that  you  will  cop 
Those  three  bucks  in  good  style- 
S'blood  !  ! 


Miss  Norma  Talmadge  has  finished  the  final  scenes  of 
The  Secret  of  the  Storm  Country,"  by  Grace  Miller  White, 
nd  soon  will  start  work  on  her  next  film. 

This  latest  Talmadge  feature  will  be  published  following 
The  Moth."  It  is  a  sequel  to  "Tess  of  the  Storm  Country," 
y  the  same  author,  which  has  also  been  seen  on  the  screen, 
lost  of  the  scenes  for  "The  Secret  of  the  Storm  Country" 
vere  made  in  Ithaca,  where  Miss  Talmadge  and  her  entire 
ompany  spent  two  or  three  weeks,  among  the  scenes  where 
he  original  scenes  of  the  story  were  laid. 

The  picture  has  been  made  under  the  direction  of  Charles 
liller,  who  came  directly  from  California  for  the  purpose. 


Vf.  P. 


Fink  Tours  Eastern  Cities 
Showing  "Warrior"  Film  to  Buyers 


In  keeping  with  the  unusual  interest  displayed  by  buy- 
rs  and  theatre  men  throughout  the  country  in  "The  War- 
iof,"  the  seven-reel  screen  offering  featuring  Mac  ste,  star 
■f  "Cabiria,"  Arthur  H.  Sawyer,  of  General  Enterprises,  Inc., 
nnou-  ces  that  M.  R  Fink  has  left  New  York  on  a  special 
astern  tour  embracing  several  cities. 

Mr.  Fink,  a  departmental  head  of  General  Enterprise, 
■nc,  and  an  expert  market  statistician,  will  carry  with  him 
n  his  trip  two  copies  of  "The  Warrior,"  and  special  screen- 
rigs  of  the  film  spectacle  will  be  held  under  his  direction 
i  Philadelphia.  Baltimore,  Washington  and  other  cities  for 
rospective  buyers. 


World  Retitles  Madge  Evans'  Film 


Little  Madge  Evans'  newest  World-Picture  Brady-Made 
3  cal'ed  "The  Adventures  of  Carol,"  instead  of  "The  Little 
5atriot."  as  formerly.  Like  previous  photoplays  centering 
round  the  World's  "kiddie  star,"  this  one  carries  a  main  story 
bout  grown-ups.  with  whose  loves,  sorrows  and  joys  the  ad- 
entures  of  the  little  girl  are  closely  interwoven.  The  wan- 
erings  of  the  diminutive  Carol  in  the  play  extend  from  River- 
ide  Drive,  New  York,  to  the  extreme  south,  and  she  travels 
y  freight,  foot  and  hay  wagon. 


The  Rainbow  Film  Company  is  about  to  establish  head- 
quarters at  Sacramento,  Cal.  We  rise  to  remark  that  there 
have  been  a  lot  of  rainbows. 


THE  WEEK'S  BEST  BET  IN  PICTURES 

"The  Man  From  Painted  Post,"  Artcraft  C-D.,  Five 
Reels,  with  Douglas  Fairbanks.  Scanning  his  past  per- 
formances and  comparing  them  honestly  with  this  play, 
Fairbanks  gets  away  to  a  poor  start.  But  on  the  home 
stretch  he  hits  his  usual  excellent  stride,  making  a  fast 
and  pretty  finish.  Little  Frank  Clark,  the  ten-year-old, 
who  is  Fairbanks'  "Pal"  in  the  picture,  is  a  knockout 
with  his  classy  comedy.  Fairbanks  tries  the  "Bill"  Hart 
stunts.  He's  quick  with  the  gun,  and  rides  like  a  cow- 
puncher. 

In  the  Big  Money  Places 

"Fighting  Odds,"  Goldwyn  D.,  six  reels,  with  Maxine 
Elliott. 

"Camille."  Fox  D.,  with  Theda  Bara. 
"Double-Crossed,"  Paramount,  five  reels,  with  Paul- 
ine Frederick. 


'It  Was  Ever  Thus'! 


Tabloid  Comedy-Drama 

Exhibitor — "Who  made  tie  greatest  film  this  month?" 

Manufacturers  (grouped  in  hotel  lobby,  chorus) — "We  did." 

Trade  Faper  Writer  (about  to  answer  exhibitor's  question 
truthfu'ly  but  turning'  red  and  shivering-  when  he  sees  manufactur- 
ers' eyes  upon  him)— "Ask  them  yourself."   

Exhib'tor — "Who  made  th»  ere»<-»»t  film  this  month?" 

Manufacturers  (lustily) — "We  did"' 

Exhibitor  (jocularly) — "Yes,  you  did." 

Manufacturers  (eyeing  trade  pap3r  cnt'c  with  suspicion  and 
monumental  cortmpt) — "You  don't  think  we  did,  eh? 

Exhibitor  (eyeing  trad-  prjper  crit:c  who  eas;s  silently  toward 
the  door  of  the  bar.  and  fade-;,  then  looking  at  film  barons,  who 
look  indignant) — "Well,  I  said  you  did!" 

Manufacturers'  fares  burst  in  smiles. 

Grand  Pina7e  (Scere  showing  manufacturers  fighting  wildly 

to  buy  pronvnent  exhibitor  drinks,  and  cruelly  uushing  trade  paper 
critic  and  his  war-size  nicke1  b<-er  farther  down  bar). 

CURTAIN. 


32 


EXHIBITORS  HERALD 


Committee  to  Probe  Film  Thefts 

Is  Appointed  by  N.  A.  M.  P.  I. 


At  a  meeting  of  the  committee  ap- 
pointed to  investigate  film  thefts,  held 
at  the  office  of  the  National  Association 
of  the  Motion  Picture  Industry  on  Friday, 
September  28,  definite  plans  were  agreed 
upon  with  a  view  to  putting  a  stop  to 
the  thieving  and,  selling  of  films  which 
has  been  constantly  increasing  during 
the  past  year  through  an  elaborate  sys- 
tem, wh.ich  is  international  in  its  scope, 
and  has  cost  the  industry  upwards  of  a 
million  dollars. 

A  sub-committee,  consisting  of  P.  A. 
Powers,  treasurer  of  Universal  Film 
Manufacturing  Company,  and  VV.  W.  Ir- 
win, general  manager  of  the  Vitagraph 


V.  L.  S.  E.,  was  appointed  to  complete 
the  necessary  arrangements  and  with 
full  power  to  act  on  behalf  of  the  pro- 
ducer and  distributor  branch  of  the  Na- 
tional Association. 

It  is  expected  that  the  activities  of 
the  alleged  gang  of  film  thieves  will  be 
seriously  interrupted  just  as  soon  as  the 
National  Association  committee's  plan  is 
put  into  effect.  It  is  also  proposed  to 
secure  the  cooperation  of  the  Federal 
authorities  in  checking  up  all  film  ex- 
port shipments  for  the  purpose  of  in- 
vestigating the  shipments  and  to  put  a 
stop  to  any  stolen  prints  being  sent  out 
of  this  country.  ' 


GOLDWYN  TO  DISTRIBUTE  "MANX-MAN"  FILM 

THROUGHOUT  UNITED  STATES  AND  CANADA 


Reuss  &  Wetter  Put  a 

New  Motor  Grease 
on  the  Film  Market 


United  Theatre  Equipment  Corp. 
and  Loew  Circuit  Operator 
Use  New  Product  for 
Machines 


After  several  months'  test  a  new  motor 
grease  has  been  put  on  the  market  by 
Leonard  A.  Reuss  and  Rudolph  Wetter. 
Mr.  Reuss  for  the  past  five  or  six  years 
has  been  the  chief  electrician  of  the 
Nicholas  Power  Company,  while  Mr. 
Wetter  has  been  working  in  the  repair 
department  of  the  same  company  for 
several  years.  Their  product  is  known 
as  "Leonard's  Motor  Grease." 

Among  the  many  dealers  of  motion 
picture  accessories  throughout  the  coun- 


George  Loane  Tucker's  picturization 
of  Hall  Caine's  most  famous  story,  "The 
Manx-Man,"  is  to  be  distributed  through- 
out the  United  States  and  Canada  by 
Goldwyn  Distributing  Corporation.  This 
picture  is  just  completing  a  four  week's 
run  at  the  Criterion  Theater,  New  York, 
where  it  has  played  to  big  business  and 
won  the  praise  of  all  of  the  New  York 
newspapers,  as  well  as  the  approval  of 
exhibitors  in  the  metropolitan  territory. 

As  a  result  of  a  contract  between  Sam- 


uel Goldfish,  president  of  Goldwyn,  and 
the  late  Henry  J.  Brock,  one  of  the  most 
popular  novels  in  all  modern  literature, 
"The  Manx-Man,"  comes  under  Gold- 
wyn's  complete  control  and  gives  the 
Goldwyn  offices  in  North  America  an- 
other attraction  with  great  selling  power. 
This  production  has  not  been  present 
anywhere  on  this  continent  except  at 
the  Criterion  Theater,  New  York,  and 
already  it  has  been  announced  with  a 
strong  advertising  campaign. 


MARY  HOLDS  'EM  ALL  UP  AND  SWIPES  THEIR  LIBERTY  BONDS 


try  who  have  adopted  this  new  grease 
the  most  prominent  is  the  United  Theatn 
Equipment  Corporation,  and  the  chie) 
operator  of  the  Marcus  Loew  circuit  o 
motion  picture  theatres  has  also  adoptee 
this  grease  for  use  in  those  houses. 

It  is  claimed  by  Reuss  &  Wetter  tha 
the  use  of  a  light  oil  or  vaseline  on  smal 
motors  has  been  known  to  cause  troubl 
at  the  bearings  and  •form  the  constan 
trouble  exhibitors  and  operators  ex 
perience  with  their  motors.  "Leonard' 
Motor  Grease"  is  readily  recommende 
to  users  of  motors  on  account  of  its  gen 
eral  excellence.  The  new  firm  of  Reus 
&  Wetter  has  opened  an  office  at  21 
Broadway,  New  York  City. 


LEFT  TO  RIGHT— JULIAN  ELTINGE,  THEODORE  ROBERTS,  WM.  S.  HART,  DOUG.  FAIR- 
BANKS, WHO  AT  THE  POINT  OF  "LITTLE  MARY'S"    SIX  SHOOTER  DISGORl.E 
THEIR  HARD-EARNED  LIBERTY  BONDS.    (Specially  done  by  Paramount  to 
aid  the  Liberty  Loan) 


start  a 
bluebird  da/ 

IN     YOUR.  HOU/^E 


EXHIBITORS  HERALD 


33 


THE  FILM  STOCK  MARKET 

By  PAUL  H.  DAVIS  &  COMPANY 
Chicago 


Bid  Asked 


American  Film  Company                             60  70 

Lincoln  Film  Corporation,  pfd                      85  95 

Lone  Star  Corporation,  pfd  98  101 

Lone  Star  Corporation,  com                           18  21 

Mutual  Film  Corporation,  com                      12  15 

Mutual  Film  Corporation,  pfd                       16  19 

New  York  Motion  Picture  Corporation   55 

North  American  Corporation,  com   25 

States  Film  Corporation,  com   20 

Triangle  Film  Corporation                              Jfj  1]4 

World  Film  Corporation                                  l/i  $4 


Quotations  Oct.  9th,  1917. 


This  department  will  furnish,  on  request,  such  statis- 
tics as  are  available  concerning  the  above  or  other  mo- 
tion picture  stocks,  providing  such  request  does  not  call 
for  an  expression  of  opinion  concerning  the  policy  of  the 
companies  or  the  future  prices  of  the  stocks. 


OFFICIAL  CUT-OUTS  MADE  BY  THE 
CHICAGO  BOARD  OF  CENSORS 


"On  the  Level,"  (Lasky) — Scene  of  roulette  wheel;  man  shooting  girl's 
father;  subtitle:  "A  little  this  side  of  hell";  all  tough  dance  scenes;  tough 
dancing;  two  views  of  roulette  wheel;  two  scenes  of  choking  man:  flash 
lirst  dead  body  scene  and  eliminate  two  others;  flash  scene  of  dragging  body 
across  floor;  body  in  wheel  barrow;  subtitles:  "I'm  going  to  town,  I'd  rather 
die  with  morphine  than  without  it";  "You  didn't  say  anything  to  your 
mother  about  me?"  "I  understand";  two  tough  dance  scenes;  all  scenes  of 
selling  liquor  to  sailor;  two  scenes  of  drinking  at  table  in  background;  girl 
on  table  with  arms  above  man's  neck. 


"The  Last  of  the  Troubadours,"  (Vitagraph) — Troubadour  shooting  man 
while  in  saloon. 


"Caught  in  the  End,"  (Triangle) — Scene  of  girls  in  sand  under  umbrella; 
scene  of  girls  under  umbrella  after  it  is  raised;  girl  undressing  before  mirror; 
man  undressing  before  putting  bathing  suit  on. 


"The   Secret  Man,"    (Butterfly) — Jailer  dropping  key  before  prisoner's 

cell. 


"The  Seven  Pearls,"  No.  5  (Pathe) — Air  man  throwing  two  bombs  at 
auto;  shooting  of  man  in  ship. 


"The  Sultan's  Wife,"  (Keystone) — Man  on  bench  wiggling  posterior 
after  seeing  dancers  in  background;  scene  of  Sultan  falling  backwards  after 
the  dance  and  spreading  arms  and  legs;  man  and  girl  knocking  against  each 
other. 


"God's  Man,"  (Frohmanj — Reel  2,  word  "paramour"  to  be  changed  to 
another  word.  Reel  3,  subtitles:  "Souls  of  the  Scarlet  Host";  "Call  your 
bank  and  get  $5,000  or  I'll  brain  you";  "Here's  a  yard  or  two  of  silk  I 
.found";  detective  punching  man;  two  opium  den  scenes;  subtitles:  "There's 
lots  of  dames  running  around  loose  in  Xew  York — to  hang  a  pink  kimona  on 
your  door";  "Ere  many  days  Arnold  and  Bertie  overruled  propriety  and 
the  pink  kimona  hung  on  the  spare  bedroom  door";  all  scenes  of  girl  living  in 
I  mans  apartment;  shorten  kissing  scene  in  Apache  dance;  subtitles:  "She's 
here  with  a  millionaire";  "Girls  are  fools  to  slave  in  a  factory";  shorten 
.three  dance  scenes.  Two  opium  den  scenes;  all  scenes  of  girl  in  man's 
japartment  except  where  she  appears  in  street  clothes;  subtitles:  "Why  I 
'thought  you  knew  she  was  here";  "She  must  go";  three  scenes  of  man 
| smoking  opium;  shooting  Waldemar;  shooting  Hugo. 


"The  Conqueror,"  (Fox) — Four  scenes  of  bank  holdup;  shooting  sheriff; 
•  two  scenes  of  little  pigs  and  mother;  closeup  of  man  mixing  glass  in- 
*t;  man  locking  bedroom  door;  all  but  three  flashes  of  struggle  between 
in  and  girl  in  bedroom;  shooting  old  man  through  door;  all  struggle 
mes  between  nuns  and  Mexicans  in  convent;  last  six  scenes  of  struggle  in 
dm  between  man  and  girl,  including  three  scenes  of  struggle  on  bed;  killing 
in  at  toot  of  stairs. 


"Prairie  Romeo,"  (Universal) — Holdup  of  station  agent. 


"Life's  Whirlpool,"  (Metro) — Shorten  three  choking  scenes. 


"For  France."  (Vitagraph) — German  soldier  forcibly  kissing  girl  on 
neck;  kissing  scene  in  chair  where  girl's  waist  is  torn  off. 


"Oh  Doctor,"  (Paramount) — Man  pulling  women's  skirts  up  to  knees. 


"The  Duplicity  of  Hargraves,"  (Vitagraph) — View  of  two  dollar  bill. 


"The  Fall  of  the  Rummy  N  tiffs,"  (Mixed) — Two  scenes  of  pulling  fork 
l  posterior;  two  scenes  of  man  wiggling  posterior  as  he  directs  orchestra. 


T,he.i:.0"r,esPondent'"  (Advance)— Subtitles:  "Not  that  girl,  she's  dif- 
ferent ;  '  That  s  it,  she's  different — she  attracts  me  and  this  is  the  only  way"; 
toast:  Here  s  to  what  we  want — may  be  alwavs  get  it  when  we  want  it  and 
always  want  it  when  we  get  it." 


"Her  Country's  Call,"  (American) — Selling  whisky  to  Indian;  shootin" 
guard. 


The   Tar   Heel   Warrior,"    (Triangle)— Subtitles:  "Jest  let   me  catch 

y.2."  tralP5in  around  with  any  of  these  niggahs  and  I'll  tan  your  hide": 

I  here  were  so  many  niggahs,  you  couldn't  count  "em";  "I  se  a  Mills 
niggah,  etc. 


"Every  Inch  a  Man."  (Lasso) — Shooting  man  on  street;  taking  girl  into 
church  and  locking  door. 


"Queen  X,"  (Mutual) — Two  opium  den  scenes;  preparing  opium  pipe; 
two  scenes  of  slumming  party  in  opium  den. 


"Angel  of  Poverty  Row,"  (Selig) — Assault  on  detective. 


"Plagues  and  Puppy  Love,"  (Vitagraph)— Thumbing  nose. 

"Rustler's  Vindication,"  (Selig)— Placing  saw  in  bottle  and  view  of  note 
reterring  to  same;  binding  man  and  tying  him  to  horse. 


"The  Lion's  Lair,"  (Bison) — All  snake  scenes  except  the  one  in  which 
man  shoots  it;  all  struggle  scenes  before  cave;  flash  struggle  scenes  between 
man  and  girl  on  cliff. 


,  .  ."Pe,ar  Facts-"  (Selig)— Subtitle:  "There  comes  Robbv  with  a  bear 
behind. 

Current  Events,  Xo.  21  (Universal) — Closeup  of  currency  and  coin. 
"His  Vindication,"  (Cosmofotofilm) — Two  scenes  of  robbing  and  choking 

man. 


"The  Xinth  Day,"  (Gold  Seal) — Shooting  man;  three  scenes  of  lighting 
fuse;  flash  three  struggle  scenes  man  and  girl. 


"The  Call  of  the  East,"  (Lasky) — Subtitles:    "My  sister  is  an  outcast 

but  the  man  who  has  shamed  her  shall  pay";  "You  are  my  beloved  isn't 

that  enough?"  "At  Haksima,  Hepburn  will  pay  for  O  Mitsu";  "Tonight  your 
sister  she  shall  pay  the  price";  "I  am  ready  to  marrv  O  Mitsu";  "f  decline 
the  honor." 


"The  Trouble  Buster,"  (Pallas) — Crook  striking  boy  on  head  with  bottle. 


"A  Woman  of  Steel,"  (Apex) — Making  wax  impression  of  key. 


"A  Crooked  Romance,"  (Pathe) — View  of  money. 


"Boot  and  Loot,"  (Kalem) — Man  stealing  wallet  and  jewelry. 


"'The  T.'nderstudy,"  (Falcon) — Closeup  of  money. 


THIS  WEEK  AT  DOWNTOWN 
CHICAGO  THEATERS 


ALCAZAR — Fox,  "A  Rich  Man's  Plaything,"  with  Valeska  Suratt; 
Fox,  "The  \ankee  Way."  with  George  Walsh;  Mutual,  "Southern  Pride," 
with  Gail  Kane;  Fox,  "Xorth  of  03,"  with  Dustin  Farnum;  World,  "Shall 
We  Forgive  Her?"  with  June  Elvidge;  Metro.  "The  Sleeping  Memory,"  with 
Emily  Stevens;  Mutual.  "The  Girl  Angle."  with  Anita  King. 


BIJOU  DREAM— Select,  "The  Moth,"  with  Xorma  Talmadge. 


BOSTOX — Fox,  "The  Yankee  Way,"  with  George  Walsh;  Mutual. 
"Southern  Pride."  with  Gail  Kane;  World,  "Shall  We  Forgive  Her?"  with 
June  Elvidge;  Metro,  "The  Sleeping  Memory,"  with  Emily  Stevens;  Mutual. 
"The  Girl  Angle,"  with  Anita  King;  Fox.  "Conscience,"  with  Gladvs  Brock- 
well. 


CASTLE — Paramount,  "Bab's  Diary,"  with  Marguerite  Clark. 


ORPHEU.M — Goldwyn,  "Fighting  Odds."  with  Maxine  Elliott;  Para- 
mount, "The  Ghost  House,"  with  Jack  Pickford  and  Louise  Huff. 


ROSE— World,   "The   Burglar, "   with   Carlyle  Blackwell. 


Ziegfeld — Artcraft,  "The  Man  From  Painted  Post."  with  Douglas  Fair- 
banks. 


Universal  Gets  3  Noted  Writers 


During  the  past  fortnight  L'niversal  has  added  three 
authors  of  considerable  note  to  the  scenario  department  on  the 
coast.  They  are  Charles  Kenyon.  J.  Edward  Hungerford  and 
Captain  Leslie  T.  Peacocke. 


34 


EXHIBITORS  HERALD 


N.  Y.  Broadway  Theater  to  Show  Bluebirds 

Regularly  Through  Deal  Made  by  Laemmle 


Bessie  Barriscale 

Starts  Production 
of  "Within  the  Cup" 


Arranges  With  Stanley  Mastbaum  to  Exhibit  "Princess  Vir- 
tue," Oct.  21,  Starring  Mae  Murray;  Will  Be  Followed 
by  Other  Features  at  Weekly  Interval 


Through  an  arrangement  made  with 
Stanley  Mastbaum  by  Carl  Laemmle, 
managing-director  of  Bluebird  Photo- 
plays, Inc.,  the  pictures  on  that  favor- 
ably established  program  will  be  shown 
regularly  at  the  Broadway  Theater,  New 
York,  starting  with  Mae  Murray's  first 
Bluebird  feature,  "Princess  Virtue," 
Oct.  21.  After  a  week's  showing  of 
"Princess  Virtue,"  the  bill  will  change 
Oct.  28,  to  "The  Savage,"  a  Rupert 
Julian  Bluebird,  with  Ruth  Clifford,  the 
star,  and  Monroe  Salisbury  featured  as 
her  leading  man. 

Heretofore  Bluebirds  have  been  regu- 
larly displayed  in  the  Longacre  Square 
district  almost  exclusively  at  Marcus 
Loew's  New  York  Theater,  where  they 
have  been  a  consistent  item  in  Manager 
Loew's  daily-change  program,  and  will 
so  continue.  The  Rialto  has  also  shown 
several  Bluebirds,  personally,  selected  by 
Manager  Rothapfel,  soon  after  he  estab- 
lished his  open  booking  rule.  The  intro- 
duction of  Bluebirds  at  the  Broadway 
comes  simultaneously  with  the  inaugura- 
tion of  Bluebird's  "Star-Cycle"  policy 
with  the  first  Mae  Murray  feature. 

Robert  Z.  Leonard,  who  created  "Prin- 
cess Virtue,"  with  Miss  Murray  the  prin- 
cipal, is  said  to  have  been  given  a  free 
hand  in  producing  a  feature  that  would 


serve  as  a  fitting  introduction  for  the 
new  arrival  among  Bluebird's  flock  of 
stars.  Managing-Director  Laemmle  has 
made  the  Broadway  Theater  arrange- 
ment for  the  purpose  of  launching  his 
new  star  under  the  most  favorable  aus- 
pices. Wheeler  Oakman,  her  leading 
man,  and  Paul  Nicholson  will  earn'  the 
principal  roles  in  Miss  Murray's  support, 
Lule  VVarrenton,  Clarissa  Selwynne  and 
Gretchen  Lederer  being  the  leaders  of 
the  feminine  division. 

Bringing  Rupert  Julian's  production 
of  "The  Savage,"  in  the  Broadway  as 
the  second  Bluebird,  on  Oct.  :J8,  will 
serve  an  equally  essential  purpose  in 
Managing-Director  Laemmle's  plans. 
The  Rupert  Julian  Bluebirds  have  been 
designed  to  take  the  place  of  promi- 
nence in  the  series  that  opened  when 
Lois  Weber  began  producing  "on  Her 
own."  With  Ruth  Clifford  starring,  the 
Julian  features  have  an  acquisition  of 
importance,  and  another  item  that  is  de- 
clared to  mean  much  to  the  series  will 
be  Monroe  Salisbury's  engagement  as 
Miss  Clifford's  leading  man. 

Dorothy  Phillips,  Violet  Mersereau. 
Franklyn  Farnum  and  Carmel  Myers  will 
be  introduced  in  the  progress  of  Blue- 
bird's "Star-Cycle,"  at  the  Broad  way, 
following  the  announcements  for  the 
opening  fortnight. 


Ann  Murdock  Makes  Second  Film  Appearance 
in  "The  Beautiful  Adventure"  Empire  Play 


In  "The  Beautiful  Adventure,"  the 
screen  play  adapted  from  the  stage  pro- 
duction by  R.  de  Flers  and  A.  de  Cailla- 
vet,  Ann  Murdock  will  make  her  second 
appearance,  having  appeared  as  leading 
lady  under  Charles  Frohman  when  he 
produced  it  at  the  Lyceum  Theater,  New 
York,  in  1914.  It  was  in  "The  Beauti- 
ful Adventure"  that  Miss  Murdock 
sprang  into  stardom  over  night. 

In  order  to  make  the  screen  adapta- 
tion the  Empire  All  Star  Corporation 
has  constructed  a  complete  house,  an 
exact  replica  of  a  French  home,  at  its 
studio  at  Glendale,  Long  Island.  It  is 
about  this  house  most  of  the  screen 
pictures  have  been  made. 

"The  Beautiful  Adventure"  tells  a  ro- 
mantic love  story  of  Helene  de  Trevil- 
lac,  a  little  French  girl,  and  her  love  for 
her  handsome  cousin,  Andre  d'Eguzon. 
A  scheming  aunt,  however,  has  engaged 
her  to  Valentin  LeBarroyer,  a  wealthy, 
statistic-loving  fool.  The  play  begins  on 
the  wedding  morn,  with  Helene  in  her 
bridal  dress  and  veil.  Andre  suddenly 
appears  and  pleads  with  her.  She  hesi- 
tates, tears  off  her  veil  and  flys  with 
her  lover  to  her  old  home  in  the  country. 
The  resulting  complications  are  amus- 
ing— the  old  grandmother  thinking  they 
are  married — but  so  deftly  handled  the 
whole  is  a  most  romantic  and  beautiful 
adventure. 

Tn  support  of  Miss  Murdock  appears 


David  Powell,  as  Andre,  Ada  Boshell.  as 
the  grandma;  Carl  Sauermann,  who  has 
the  role  of  Jacques  Segurin,  Vera  Fuller 
Mellish,  as  Jeanne,  and  Kate  Sergeant- 
son,  as  the  Countess  d'Eguzon,  all  of 
whom  have  appeared  in  Broadway  stage 
productions. 


W.  Landon  Gets 
Nicholas  Power  Co. 

Advertising  Post 


Is  Made  Associate  Manager;  Con- 
cern Disposes  of  Nine 
More  Machines 


N'cholas  Power  Company,  of  New 
York,  announces  the  appomtment  of 
G.  W.  Landon  to  the  position  of  asso- 
ciate advertising  manager. 

Among  the  recent  installations  of 
machines  by  the  Power  Companv  are 
n'ne  at  Camp  Dix,  Wrightstown,  N.  Y.; 
Reserve  Officers  Training  Camp,  Platts- 
burg,  N.  Y.;  Loew's  Victoria  Theatre, 
New  York;  Loew's  Columbia  Theatre, 
and  Loew's  Orpheum  Theatre,  Boston. 
A  Power  6B  machine  is  being  used  at  the 
National  Theatre,  Washington  D.  C.  in 
connection  with  Major  Pullman's  ad- 
dresses to  soldiers. 


Bessie  Barriscale  and  Director  Ray- 
mond B.  West  have  begun  work  on 
"Within  the  Cup,"  her  next  Paralta  play, 
written  by  Monte  M.  Katterjohn. 

Miss  Barriscale  will  have  the  role  of 
"Thisbe  Lorraine,"  an  erratic  young  lit- 
erary woman  and  artist,  attempting  to 
make  a  career  for  herselt.  The  scenes 
of  the  play  are  laid  in  the  Latin  quarter 
of  Paris  and  in  old  Greenwich  village, 
New  York. 

President  Carl  Andreson  has  advised 
the  Paralta  studio  forces  to  disregard 
expense  in  the  production  of  "Within 
the  Cup"  and  he  expects  that  each  suc- 
cessive picture  on  the  Paraita  program 
will  prove  greater  and  better  than  the 
one  that  preceded  it. 


Statement  of  the  Ownership,  Management,  Cir- 
culation,  B,tc,   Required   by   the  Act  of 
Congress  of  August  24,  1912, 
Of  Exhibitors  Herald,  published  weekly  at  Chi- 
cago, Illinois,  for  October  2nd,  1917. 
State  of  Illinois,  I 
County  of  Cook,  J  ss- 

before  me,  a  Notary  Public,  in  and  for  the 
State  and  county  aforesaid,  personally  appeared 
Martin  J.  Quigley,  who.  having  been  duly  sworn 
according  to  law,  deposes  and  says  that  he  Is 
the  editor  and  publisher  of  the  Exhibitors 
Herald,  and  that  the  tollowing  is.  to  the  best 
of  his  knowledge  and  belief,  a  true  statement 
of  the  ownership,  management  (and  if  a  daily 
paper,  the  circulation),  etc.,  of  the  aforesaid 
publication  for  the  date  shown  in  the  above 
caption,  required  by  the  Act  of  August  24,  1912, 
embodied  in  section  443,  Postal  Laws  and  Reg- 
ulations, printed  on  the  reverse  side  of  this 
form,   to  wit: 

1.  That  the  names  and  addresses  of  the 
publisher,  editor,  managing  editor,  and  busi- 
ness managers  are: 

Publisher  Exhibitors  Herald  Company.  203  S. 
Dearborn  St  ,  Chicago,  III. 

Editor,  Martin  J.  Quigley,  203  S.  Dearborn 
St.,  Chicago,  111. 

Managing  Editor, 

Business  Manager,  Martin  J.  Quigley,  203  S. 
Dearborn  St.,   Chicago,  111. 

2.  That  the  owners  are:  (Give  names  and 
addresses  of  individual  owners,  or,  if  a  corpo- 
ration, give  its  name  and  the  names  and  ad- 
dresses of  stockholders  owning  or  ho  ding  1  per 
cent  or  more  of  the  total  amount  of  stock.) 

Martin  J.  Quigley,  203  S.  Dearborn  St.,  Chi- 
cago, 111. 

J.  S  MacHenry,  203  S.  Dearborn  St.,  Chi- 
cago, 111. 

John  E.  McClellan,  203  S  Dearborn  St.,  Chi- 
cago, 111. 

3.  That  the  known  bondholders,  mortgagees, 
and  other  security  holders  owning  or  holding 
1  p°r  cent  or  more  of  total  amount  of  bonds, 
mortgages,  or  other  securities  are:  (If  there  are 
none,  so  state.) 

There  are  no  bonds,  mortgages  or  other 
curities    outstanding    against     the  Exhibitors 
Herald. 

4.  That  the  two  paragraphs  n^xt  above,  giv- 
ing the  names  of  the  owners,  stockholders,  and 
security  holders,  if  any.  contain  not  only  the 
list  of  stockholders  and  security  holders  as 
they  appear  upon  the  books  of  the  compan? 
but  also,  in  cases  where  the  stockholder  01 
security  holder  appears  upon  the  hooks  of  the 
company  as  trustee  or  in  any  other  fidueian 
relation,  the  name  of  the  person  or  corporatior 
for  whom  such  trustee  is  acting,  is  given:  alst 
that  thQ  said  two  paragraphs  contain  statement! 
embracing  affiant's  full  know'edge  and  helief  ai 
to  the  circumstances  and  eonriit;ons  under  whicl 
stockholders  and  security  holders  who  do  no 
appear  upon  the  books  of  the  company  as  trus 
tees,  hold  stock  and  securities  in  a  capacit: 
other  than  that  of  a  bona  Pde  own°r:  and  thi 
affiant  has  no  reason  to  believe  that  any  othe 
person,  association,  or  corporation  has  any  lD| 
terest  direct  or  indirect  in  the  said  stock  bonds 
or  other  securities  than  as  so  stated  hv  him. 

5.  That  the  average  numb-r  of  copies  of  eac\ 
issue  of  this  publication  sold  or  distributee 
through  the  mai's  or  otherwise,  to  piid  sub 
s-rihers  during   the  six  months  preceding  th 

d^tp  shown  above  is  

(T^is  information  is  required  from  daily  publ 
cations  only.) 

MARTIN  J.  OTTTOLKY. 
Signature  of  editor  and  Publisher. 
Sworn  to  and  subscribed  before  me  this  2n 
dav  of  October,  1917. 

(Seal)  JOHN  W.  GT'SKAT. 

(My  commission  expires  May  S.  1919.) 


EXHIBITORS  HERALD 


35 


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OF  CURRENT 


GENERAL 


"The  Fable  of  All  That  Triangle  Stuff 
.s  Sized  Up  by  the  Meal  Ticket" — Octo- 
ber 13  (two-reel  Essanay-Ade  fable  with 
iod  LaRocque). — Joe  lives  at  a  board- 
iig  house  and  the  rest  of  the  boarders 
onsider  him  foolish  because  he  works 
ivertime,  but  Joe  gets  a  promotion  and 
he  other  fellows  are  discharged.  The 
ioarding  house  landlady  and  her  daugh- 
ter, Effie,  come  to  realize  that  their 
>oarder  is  a  live  wire  and  Joe  begins  to 
ealize  Effie  is  the  woman  for  him,  so 
hej-  are  married.  With  each  promo- 
ion  Joe  gets,  Effie  becomes  highbrow- 
-h  and  soon  she  tells  Joe  that  she  is 
oing  to  leave  him  to  marry  a  literary 
lan.  But  when  Effie  sees  him  with  his 
.  ocks  shorn,  she  snuggles  up  to  Joe. 


"The  Fable  of  the  Film  Fed  Family"— 

October  20  (two-reel  Essanay-Ade  fable 
•itli  Rod  LaRocque). — The  Wiggamores 
ndeavor  to  remain  away  from  motion 
ictures,  but  when  Maidie  sees  her  fa- 
vorite star  on  a  poster,  she  slips.  Then 
law  Wiggamore  is  put  on  the  investi- 
ating  committee  and  Pa  decides  to  do 
little  investigating  for  himself.  After 
he  first  visit  they  very  frequently  find 
xcuses  to  go  again  and  when  the  cook 
ets  the  habit,  they  find  their  electric 
ght  bill  very  much  lighter. 


MUTUAL 


"In  Deep  Water" — October  15.  (Epi- 
ode  5,  "Lost   Express,"   Signal  serial 

ith  Helen  Holmes.) — After  struggling 
•ith  Pitts  for  possession  of  the  blue 
rint  Helen  is  weak  and  falls  to  the 
round.  Here  she  is  found  by  Bonner 
nd  Murphy.  While  Helen  is  being  res- 
ued  the  syndicate  crooks  are  preparing 
Id  tap  the  Thurston  oil  wells.  Helen 
:arns  there  is  a  leak  in  the  main  pipe 
nd  orders  that  a  diver  be  sent  down  to 


find  it.  The  syndicate  learns  of  this 
plan,  and  when  the  diver  is  below  a  mem- 
ber of  the  syndicate  cuts  the  pipes  sup- 
plying him  with  air  and  leaves  him  to 
die. 


"Jerry's  Jam" — October  18.  (One- 
reel  Cub  comedy  with  George  Ovey.) — 
Jerry  loves  Peggy,  but  her  father  wants 
her  to  marry  a  Count.  On  her  birthday 
Jerry  is  unable  to  buy  her  a  gift,  but 
coming  upon  an  auction  sale,  he  buys  a 
trunk  of  silks  and  furs  and  has  it  de- 
livered to  Peggy.  The  expressman 
mixes  the  trunk  and  when  it  arrives, 
there  is  a  man  in  it  in  a  very  much  in- 
toxicated condition.  Jerry  is  chased  by 
father,  dashes  through  some  gunpowder 
and  the  explosion  lands  him  in  the  po- 
lice station.  When  it  is  discovered  that 
the  man  is  not  dead,  Jerry  is  released. 
He  and  Peggy  are  embracing  when 
father  comes  upon  them  and  vows  ven- 
geance. 

"Jerry's  Soft  Snap" — October  25  (One- 
reel  Horsley  comedy,  with  George  Ovey) 
— Jerry's  sweetheart  is  cook  for  a  family 
of  newlyweds.  Jerry  applies  to  Newly- 
wed  for  a  job  as  gardener  just  as  Newly- 
wed's  fat  brother  arrives  on  a  visit.  He 
hires  Jerry  as  gardener  and  Newlywed 
writes  a  note  to  his  wife.  He  also  pens 
a  note  to  her  in  regard  to  his  brother. 
The  letters  get  mixed  and  Jerrv  is  re- 
ceived as  the  brother  with  open  arms. 
The  cook  becomes  jealous  of  Jerry's 
attentions  to  her  mistress  and  after 
knocking  him  out  with  a  loaded  sugar 
bowl,  she  calls  the  husband.  Jerry,  the 
brother,  and  a  policeman  are  filled  with 
bird  shot  before  the  mistake  in  letters  is 
explained. 


UNIVERSAL 


"Pete  the  Prowler" — October  2  (one- 
reel  Nestor  comedy  wtih  Eddie  Lyons). 
— Eddie  and  Edith  plan  to  elope.  Father 
overhears  the  plans  and  has  a  detective 
come  to  the  house.  Pete,  the  prowler, 
pays  a  visit  to  the  house  and  after  ran- 
sacking the  dining  room,  goes  to  Edith's 
room.  She  faints.  At  Eddie's  arrival 
he  throws  a  pebble  at  the  window  and 
immediately  a  suitcase  falls  down  the 
ladder  and  Edith  comes  after  it.  They 
start  off  in  a  machine  with  father  and 
the  detective  on  the  other  side  of  the 
house.  When  Edith  comes  to  she  re- 
ports the  robbery  and  Eddie  and  Pete 
are  chased.  Pete  is  caught  and  father  is 
so  glad  to  get  his  valuables  back  that 
he  is  perfectlv  willing  to  let  Eddie  have 
Edith. 


"The  Storm  Woman"— October  2 
(three-reel  Gold  Seal  drama  with  Claire 
McDowell).— The  cub  reporter  is  anx- 
ious to  set  a  good  story  for  the  Sunday 
edition  and  seeing  a  mysterious  Italian 
woman  he  believes  she  would  make  a 
sood  topic.  An  older  man  passing  by 
promises  to  give  the  cub  the  story  of 
her  past.    He  tells  how  two  Italian  girls 


in  Italy  loved  a  young  American.  At 
first  he  loved  the  younger,  but  a  little 
later  he  transferred  his  affections  to  the 
older.  When  the  younger  girl  realized 
that  the  man  no  longer  loved  her,  she 
threw  herself  over  a  cliff  and  became 
a  hopeless  invalid.  The  older  sister 
swears  to  get  revenge  and  comes  to 
America.  Everywhere  this  rich  young 
man  goes  he  is  followed  by  Maria.  Fin- 
ally he  dies  of  fear.  Maria  in  this  way 
gets  revenge.  The  cub  compliments  the 
man  for  the  splendid  story  and  then 
goes  over  to  the  woman  and  asks  to 
see  her  invalid  sister.  The  woman  tells 
him  she  has  no  sister  and  shows  her 
husband  and  four  young  children.  Cross- 
ing over,  the  cub  finds  the  older  man 
laughing  and  tells  the  cub  he  thought 
it  a  pretty  good  story  for  a  cup  of 
coffee  and  beans. 


"Counting  Out  the  Count" — October  3 
(two-reel  L-Ko  comedy  with  Lucille 
Hutton  and  Bill  Bevan). — Lucille's  par- 
ents want  her  to  marry  a  Count,  but 
Lucille  loves  Bill.  When  the  Count 
comes  courting,  Lucille  and  Bill  play- 
all  sorts  of  tricks  on  him,  but  he  asks 
for  the  hand  of  Lucille  just  the  same 
and  her  parents  accept.  The  night  of 
the  wedding  Lucille  dresses  one  of  the 
footmen  up  in  her  bridal  clothes.  Bill 
overtakes  the  Count,  dons  his  wearing 
apparel  and  appears  at  the  wedding  as 
the  groom.  When  the  ceremony  is  well 
on  its  way,  Lucille  recognizes  the  feet 
of  Bill,  screams  and  tears  off  the  finery 
of  the  footman.  Just  then  police  come 
in  search  of  the  Count,  arrest  him  and 
Bill  and  Lucille  are  married. 


"Her  Naughty  Choice" — October  4 
(one-reel  Joker  comedy  with  Gale 
Henry). — Lizzie's  uncle  has  left  her  his 
fortune  providing  she  marries '  within 
three  months.  Lizzie  loves  Hector,  her 
assistant,  and  she  tells  him  there  is  only 
one  more  day  left.  Hector  rushes  out 
to  get  a  minister,  but  is  met  by  the 
Fox  who  has  framed  up  evidence  to 
lead  Hector  to  believe  he  is  a  criminal. 
The  Fox  persuades  Lizzie  to  marry  him 
and  has  a  fake  minister  perform  the  cere- 
mony. In  the  icebox  Hector  watches 
the  Fox  marry  Lizzie  and  her  millions. 
But  when  the  Fox  knocks  the  fake  min- 
ister out  with  a  blow,  Hector  comes 
out,  explanations  are  made  and  after 
the'arrest  of  the  villains  Hector  and  Liz- 
zie rush  to  the  nearest  church. 


"A  Prairie  Romeo" — October  4  (two- 
reel  Star  featurette  with  George  Her- 
nandez).— Billy  Bones,  cowboy  on  the 
Lazy  W  ranch,  loves  the  cook  and  each 
evening,  with  his  banjo,  serenades  her. 
One  evening  Campbell,  owner  of  the 
ranch,  goes  to  bed  with  a  headache  and 
when  Billy  starts  his  serenading  he  goes 
downstairs  and  throws  some  potato 
peelings  on  his  head.  Billy,  believing 
it  to  be  Priscilla,  rushes  off  to  the  sa- 
loon to  drown  his  sorrows.    But  when 


36 


EXHIBITORS  HERALD 


he  learns  that  Priscilla  has  been  weep- 
ing her  eyes  out  because  he  left,  he 
rushes  back  to  her. 


"Kicked  in  the  Kitchen" — October  5 
(one-reel  Victor  comedy  with  Max 
Asher). — Sir  George  Gravy  and  Sir 
Henry  Spoon,  cook  and  waiter  at  a  res- 
taurant, have  their  Saturday  afternoon 
off  and  saunter  past  the  home  of  the 
wealthy  Hillsides,  where  a  swimming 
party  is  in  progress.  Their  foreign 
looks  win  a  place  for  them  and  when 
Sir  George  saves  the  daughter  from 
drowning  he  is  made  a  hero.  A  few 
days  later  the  Hillsides  decide  to  take 
dinner  at  the  restaurant  where  Henry 
and  George  are  employed.  Henry  ties 
up  his  face,  pretending  to  have  the 
mumps.  The  Hillsides  ask  to  see  the 
cook  in  order  to  compliment  him  for  his 
excellent  dinner.  George  comes  in 
dressed  up  and  tells  them  he  is  a  social 
uplifter  studying  the  conditions  of  cooks. 
But  the  waiter  tells  the  truth  and  George 
has  to  go  back  to  the  kitchen. 


"The  Lion's  Lair" — October  6  (two- 
reel  Bison  drama  with  T.  D.  Crittenden 
and  Eileen  Sedgwick). — Nettie  and  her 
father,  an  English  officer,  live  in  the 
jungle.  Nettie  is  in  love  with  Dick. 
One  day  her  father  is  bitten  by  a  snake 
and  dies.  Nettie  sends  for  relief  and 
Harry  Reynolds,  an  imposter,  posing  as 
an  officer,  is  sent  to  Nettie's  assistance. 
He  endeavors  to  take  advantage  of  his 
being  alone  with  Nettie  and  tries  to 
make  love  to  her,  but  Nettie  repulses 
him.  She  rushes  up  the  side  of  a  cliff, 
pursued  by  Reynolds.  At  the  top  of 
the  cliff  he  tries  to  take  her  in  his  arms. 
This  is  seen  by  Dick,  who  goes  to  Net- 
tie's assistance.  He  arrives  in  time  and 
Reynolds,  is  given  his  deserts  for  being 
an  imposttr. 

"The  Masked  Marvels" — October  8 
(one-reel  Joker  comedy  with  Gale 
Henry). — Gale  and  Milt  decide  to  be- 
come detectives.  They  argue  the  point 
so  long  that  their  mistress,  tired  of 
waiting  any  longer  for  her  dinner,  dis- 
charges them  both.  Both  go  to  head- 
quarters and  are  assigned  to  the  same 
case.  Each  disguises  and  arrives  at  the 
house,  believing  the  other  to  be  a  crook. 
A  struggle  in  which  they  lose  their 
wigs  discloses  their  identity  and  when 
they  learn  that  the  man  who  owns  the 
house  is  the  real  crook  they  decide  to 
again  take  up  menial  work. 


"At  Bay" — September  24  (episode  14, 
"The  Gray  Ghost,"  with  Priscilla  Dean, 
Harry  Carter  and  Emory  Johnson). — 
The  house  in  which  Morn  Light  and 
Hildreth  are  hiding  is  blown  up,  but 
both  manage  to  escape  by  hiding  in  a 
secret  chamber.  They  plan  to  marry 
and  all  preparations  are  made  for  the 
ceremony  to  take  place  that  evening. 
The  Gray  Ghost  also  plans  to  marry 
Morn  Light  that  same  evening.  He 
finds  Morn  Light  and  Hildreth  and  holds 
Hildreth  captive  at  the  point  of  a  sharp 
knife  and  threatens  to  kill  Hildreth  if 
Morn  Light  will  not  do  as  the  Gray 
Ghost  demands. 


."The  Silent  Terror" — October  15  (epi- 
sode 1,  "The  Red  Ace,"  with  Marie  Wal- 
camp). — Dr.  Hirtzman  is  responsible  for 
holding  up  all  the  platinum  for  the 
United  States  government  coming  from 
the  Dixon  mine  and  sending  it  to  the 
allies.  Ever.y  messenger  who  has  left 
with  the  platinum,  including  Mr.  Dixon 
himself,  is  killed.  The  secret  service 
men  search  the  premises  of  Hirtzman 
and  find  the  platinum.  They  notify  Vir- 
ginia, the  daughter,  of  their  suspicions, 
and  Virginia  prepares  to  leave  for  the 
mine.  Her  plans  are  communicated  to 
Hirtzman,  who  prepares  to  go  there 
also 

"The  Taming  of  Lucy" — October  1(5 
(three-reel  Gold  Seal  drama  wtih  Val 
Paul). — In  order  to  save  her  brother 
from  disgrace  because  he  has  stolen 
securities  from  the  bank  and  cannot 
raise  sufficient  funds  to  pay  them  back, 
Lucy  marries  John  Darner,  a  wealthy 
ranchman.  He  takes  her  to  their  ranch, 
where  life  is  tiresome.  One  day  while 
out  riding  she  comes  to  a  washout  and 
is  thrown  from  her  horse.  Three  rough 
men  pick  her  up  and  take  her  to  their 
cabin,  where  they  are  playing  cards  for 
her  when  John  arrives.  When  he  gets 
her  home  he  tells  her  that  ranch  life  is 
not  the  life  for  her  and  wants  her  to  go 
back  to  the  east  and  he  will  get  a 
divorce,  but  Lucy  does  not  want  the 
divorce  and  becomes  happy. 

"Wild  and  Woolly  Women" — October 
16  (one-reel  Nestor  comedy  with  Eddie 
Lyons  and  Lee  Moran). — When  the 
boys  tell  the  girls  they  can  do  nothing 
alone,  the  girls  plan  a  hiking  trip.  As 
they  are  making  preparations  they  are 
captured  by  bad  men  and  taken  off  to  a 
ranch  where  they  are  forced  to  milk 
cows,  feed  pigs  and  chase  hens  out  of 
the  garden.  At  the  end  of  the  day  the 
owner  orders  them  all  in  the  water. 
Edith  gets  hold  of  a  gun  and  backing 
the  men  into  the  water,  forces  them  to 
take  off  their  disguise  and  promise  never 
to  do  it  again.    And  they  promise. 


"Vamping  Reuben's  Millions" — Octo- 
ber 17  (two-reel  L-Ko  comedy  with  Bob 
McKenzie). — Farmer  Reuben  plans  to 
make  enough  money  from  the  day's 
races  to  pay  off  the  mortgage  on  his 
farm.  There  is  nobody  to  ride  his  horse 
so  his  daughter,  Eva,  takes  the  task 
upon  herself.  Cross,  jealous  of  Reuben, 
notifies  the  police  of  a  little  gambling 
house  which  Reuben  conducts  on  the 
side.  The  police  raid  the  place,  but  Reu- 
ben escapes.  He  is  chased  and  finally 
caught. 

"The  Cross-Eyed  Submarine" — Octo- 
ber 18  (two-reel  Star  featurette  with 
William  Franey). — When  Charlie  Den- 
vere  meets  the  Princess  Ducker  he  plans 
a  little  scheme  to  get  the  Prince  out  of 
the  way.  He  has  the  Prince  arrested  for 
running  a  gambling  house  and  then  en- 
deavors to  take  the  Princess  with  him, 
but  she  jumps  into  the  water  and  is 
drowned.  He  takes  the  little  daughter 
and  goes  to  live  on  a  desert  island. 
When  Ducker  is  released  he  swears  re- 
venue on  Denvere.  He  cruises  about  the 
sea  for  a  long  time,  finally  comes  upon 
the  island  and  blows  it  to  pieces. 


"The  Magic  Jazz-bo" — October  18 
(one-reel  Joker  comedy  with  Gladys 
Tennyson). — Dave,  waiter  in  a  restau- 
rant, is  so  busy  watching  two  mysterious 
customers,  that  he  neglects  other  custo- 
mers and  is  discharged.  He  follows  the 
mysterious  men  and  at  an  athletic  meet 
he  watches  the  men  shoot  a  liquid  at 
the  racers  which  forces  them  to  slow- 
down. He  overhears  them  arrange  a 
meeting  for  that  night  and  goes  to  the 
house  and  steals  some  of  Hie  pellets. 
He  is  chased  by  the  men  and  when  they 
are  nearly  on  top  of  him  he  shouts  some 
of  the  pellets,  which  forces  them  to  slow 
down.  But  they  shoot  the  bottle  in  his 
hand,  it  explodes  and  throws  Dave  into 
the  river  and  he  goes  down  and  conies 
up  so  slowly  that  on  the  way  up  he 
drowns. 


"Who  Done  It?"— October  20  (one- 
reel  Joker  comedy  with  Gale  Henry).— 
Bill  is  jealous  of  his  wife  when  he  ar- 
rives home  and  find?  a  gas  man  in  the 
house.  He  tries  to  hit  him  with  a  club, 
but  misses  him.  A  book  agent  comes 
next.  Then  his  wife's  brother,  who  is 
an  actor,  comes  to  take  his  sister  to 
see  his  latest  picture.  Bill  goes  after  the 
brother  with  a  gun.  His  wife  explains 
to  him  who  the  man  is  and  the  arrival 
of  the  police  makes  Bill  a  meek  lamb. 


"The  Temple  of  Terror"— October  20 
(two-reel  Bison  drama  with  T.  D.  Crit- 
tenden and  Eileen  Sedgwick). — Millicenl 
and  Jack,  her  husband,  accompanied  b> 
her  father,  take  a  trip  into  Africa.  Ir 
the  village  where  they  are  to  live  Mar; 
is   the   queen.     The   time   for  sacrino 
draws  near  and  Mara  decides  it  shal 
be  a  white  person.    She  tells  Jack  tha 
unless  he  weds  her  he  will  be  the  sac 
rifice.     When   Mara  sees  Millicent  sh 
is  thrown  into  the  lions'  den.  Charlit 
an  old  elephant,  who  hears  Millicent' 
screams,  comes  to  her  rescue     Mara  i 
about  to  kill  the  elephant,  but  jack  in 
terferes   and   in   the   struggle    Mara  i|j 
thrown  into  the  den. 


EXHIBITORS  HERALD 


37 


"When  Liz  Let  Loose" — October  19 
(one-reel  Victor  comedy  with  Evelyn 
Selbie). — Bill  can  find  no  work  and  Liz, 
his  wife,  gives  him  a  shilling  to  treat 
the  'man  who  will  give  him  a  position. 
Instead  Bill  treats  a  strapping  young 
iady  who  happens  along  and  Liz,  hear- 
ing of  this,  starts  a  fight.  She  is  ar- 
rested and  sentenced  to  fourteen  days. 
On  her  arrival  home  she  throws  every- 
thing movable  at  her  husband.  The 
next  night  when  she  comes  home  from 
selling  flowers,  she  finds  the  kitchen  all 
in  order  and  a  nice  meal  prepared  by 
Bill.  And  when  he  takes  out  his  tools 
and  sets  the  alarm  she  can  stand  him 
no  longer.  But  when  she  learns  he  has 
a  position  she  repents. 


PARAMOUNT 


"The  Cow  Jumped  Over  the  Moon" — 

October  8.  (One-reel  Klever  comedy 
with  Victor  Moore.) — When  Vic  sees 
the  size  of  his  butcher  bill  he  decides  to 
cut  down  the  high  cost  of  living,  and 
purchases  a  cow.  After  a  great  deal  of 
trouble  he  gets  it  home.  At  breakfast 
next  morning  he  finds  there  is  no  cream 
and  he  decides  to  milk  the  cow.  Know- 
ing nothing  about  milking,  after  some 
hard  work  he  finds  the  cow  is  dry.  He 
then  takes  it  to  the  butcher,  but  has  an 
argument  with  the  butcher  and  Vic  is 
thrown  out;  the  cow  gets  away  and  the 
money  he  paid  for  it  is  lost. 


TRIANGLE 


"One  Shot  Ross" — October  14.  (Five- 
'eel  Triangle  drama  with  Roy  Stewart.) 
—"One  Shot  Ross,"  tired  of  his  life  in 
:he  little  frontier  settlement,  decides  to 
,?o  away.  Nearing  the  Cave-In  Coun- 
:ry,  the  stage  is  robbed.  When  Ross  re- 
gains consciousness  he  is  in  the  ranch 
louse  of  the  Sheridan's  nursed  by  Mary. 
Butler  and  his  gang  are  the  bandits  of 
:he  district  and  when  Ross  learns  that 
Mary's  aged  father  has  been  killed,  he 
:akes  a  position  on  the  Butler  ranch, 
'epresenting  himself  as  a  half-wit.  On 
:he  ranch  he  is  able  to  get  sufficient  evi- 
dence to  convict  Butler  and  in  a  struggle 
with  Butler  to  rescue  Mary,  whom  he 
las  made  captive,  Ross  kills  Butler. 
\fter  Mary  is  released  she  and  Ross 
eave  the  country. 


"Wild  Sumac" — October  14.  (Five- 
eel  Triangle  drama  with  Margery  Wil- 
on.) — In  a  struggle  between  Pierre  and 
..upin,  Pierre  is  shot  and  believed  to  be 
illed.  Sumac,  a  little  girl  belonging  to 
-upin,  is  held  for  the  murder  and  the 
>eople  are  planning  to  have  her  hanged, 
-upin  agitates  the  punishment  of  Su- 
nac,  thinking  to  avert  the  penalty  for 
jiis  crime.  A  black  box  which  is  owned 
by  Lupin  is  discovered  by  Armand  Du 
"ere,  father  of  Pierre,  and  in  it  he  finds 
Evidence  which  proves  that  Sumac  is  the 
daughter  of  his  slain  brother.  Pierre  re- 
covers and  he  and  Sumac  are  married. 


WORLD 


"Shall  We  Forgive  Her?" — October  15. 
.Five-reel  World  drama  with  June  El- 
'jdge  and  Arthur  Ashley.) — Grace  loves 
Nefl  Garth,  and  although  she  is  warned 
iy   her    friends    and    relatives    of  his 

[runkenness  she  goes  West  to  become 
is  wife.  Her  life  is  a  dreary  one,  for 
Jveil  has  become  one  of  the  toughs  of 
jhe  mining  town.  One  day  a  miner  is 
pjured  and  Grace  takes  him  to  her  cabin. 
'Ie  shows  her  his  gold,  which  is  also 


seen  by  Neil,  who  proposes  to  get  pos- 
session of  it,  but  Grace  sends  the  miner 
away.  She  finally  goes  back  to  the  East 
and  meets  Oliver  West.  They  are  mar- 
ried and  are  happy.  Oliver's  eyesight 
is  failing  and  when  he  learns  of  Grace's 
past  the  shock  brings  on  complete  blind- 
ness and  he  sends  Grace  away.  Grace 
has  become  successful  at  story  writing 
and  earns  sufficient  money  to  have  an 
operation  performed  on  Oliver's  eyes. 
The  restoration  of  his  eyesight  brings 
him  to  another  story  of  Grace's  past, 
and  thoroughly  repentant  he  begs 
Grace's  forgiveness. 


Greiver  &  Herz  of 

Chicago  Get  New 

Film  From  J.  Klotz 


Joseph  S.  Klotz  of  Klotz  &  Streimer 
during  his  recent  visit  to  Chicago  closed 
a  contract  with  Simon  Greiver  of  Greiv- 
er &  Herz  for  "Whither  Thou  Goest" 
for  the  states  of  Illinois,  Indiana  and 
Southern  Wisconsin.  Klotz  is  now  at 
Minneapolis  screening  "Whither  Thou 
Goest"  to  prospective  buyers  for  that 
territory. 


By  "Mac" 


Ed  De  Berri  of  the  De  Berri  Scenic 
Co.,  who  recently  returned  from  Keno- 
sha, Wis.,  tells  us  "Smiling"  Charley 
Pacini's  Majestic  Theatre  now  is  com- 
plete. This  theatre  has  just  .been  com- 
pletely re-decorated,  and  with  its  new 
Da-Lite  Screen,  is  one  "of  the  prettiest 
film  theatres  in  the  central  west,  so 
touts  one  Ed  De  Berri.  It  must  be  so, 
because  this  is  the  fourth  Da-Lite  screen 
Exhib.  Pacini  has  installed  in  his  va- 
rious houses. 


Some  more  gladsome  tidings  for  ye 
attentive  ears.  Charles  E.  Ashley  is 
honeymooning  with  his  bride  in  old 
Gotham.  He  was  married  Sept.  24  to 
Miss  Gretchen  Frase  of  this  city.  Mr. 
and  Mrs.  Ashley  will  be  at  home,  3100 
Leland  avenue,  upon  their  return. 
Lucky  fellow! 


M.  J.  Weisfeldt,  general  manager  of 
the  Wholesale  Films  Corp.,  tell  us  his 
company's  initial  film  feature,  "The 
Penny  Philanthropist,"  will  make  its 
debut  to  the  Chicago  fans  over  the 
Continental  Theatres  Corp.  circuit,  com- 
prising the  former  Alfred  Hamburger 
Theatrical  Enterprises  theatres. 


"Watty"  Rothacker  now  is  in  Wash- 
ington, D.  C,  showing  our  Uncle  Sam 
what  real  Chicago  "pep"  is.  Leave  it  to 
him;  he's  alive  with  it. 


Roscoe  "Fatty"  Arbuckle  hit  old  Chi 
for  a  brief  sojourn  Oct.  6  en  route  for 
the  Balboa  Studios,  Long  Beach,  Cal. 


Tom  Moore  arrived  in  town  during 
the  week  of  Oct.  1  to  begin  preparations 
on  the  latest  Selig  feature,  "Brown  of 
Harvard,"  in  which  he  is  to  play  the 
stellar  role. 


Herbert  Warren,  who  writes  scenarios 
for  "Fatty"  Arbuckle  and  assists  in  di- 
recting productions,  was  a  forced  trav- 
eling companion  with  the  "large"  party 
on  the  way  to  the  coast.  Sept.  24  Her- 
bert was  married  to  the  dainty  and  win- 
some Valerie  Bergere,  well  known  vaude- 
villienne.  Never  mind  old  boy,  "true 
love  never,"  etc. 


Ike  Shlank  was  seen  bazaaring  up  and 
down  Peacock  Alley,  Congress  Hotel, 
Oct.  5.    What's  the  idea,  Ike?    Looks  as 


though  some  news  is  lurking  in  thy  sys- 
tem. 


F.  P.  Dillon  has  just  been  placed  in 
charge  to  manage  the  Longacre  Come- 
dies, featuring  Alice  Howell  for  the  city 
and  Illinois. 


That  handsome  young  Celt  that  ha3 
been  giving  the  local  exhibs.  the  O.  O. 
for  the  past  few  weeks  a  la  the  "tin 
can  route"  by  Hank  Ford,  is  no  other 
than  Jack  McFarlane,  offering  "The 
Deemster,"  which  is  controlled  by  War- 
ren &  Clark  for  this  territory. 


Max  Cohen  blazed  into  the  local  trade 
Oct.  5  with  a  five-carat  ('praps)  light 
in  the  silk  shirt  front  and  a  gripful  of 
film  bargains.  "Nothin'  to  it,"  sighs 
Max,  "as  soon  as  they  lamp  me,  out 
comes  the  little  cheque  book  and  the 
sale  is  closed." 


Norman  Samish  of  the  Amusue  Thea- 
tre and  a  number  of  Clinton,  Iowa, 
friends  were  in  Chicago  the  week  of 
Oct.  1.  Norm  likes  our  tall  buildings 
and  everything. 


They  tell  us — H.  A.  Spanuth,  presi- 
dent of  the  Commonwealth  Pictures 
Corp.,  was  almost  on  the  verge  of 
"noivus  prostration"  owing  to  the  terri- 
ble strain  he  has  been  under  hurrying 
production  on  his  company's  initial  fea- 
ture which  stars  the  famous  "Charlotte.'' 
We  think  it  must  have  been  "fountain 
pen  paralysis,"  judging  from  the  couple 
of  hundred  yards  of  cheques  he  was 
working  on  some  time  ago. 


J.  F.  Young  is  about  to  become  ac- 
quainted with  a  bundle  of  U,  S.  green 
goods  each  week  from  now  on,  recently 
becoming  a  member  of  the  sales  staff  of 
Paramount  Pictures  in  the  Illinois  ter- 
ritory. You  have  our  glad  hand,  Jimmie. 
Go  to  it! 


Frank  Zambreno,  president  of  the 
Unity  photoplays  Co.,  announces  his 
company  will  give  a  special  private 
screening  of  Geo.  Loan  Tucker's  master 
feature  production  "I  Believe"  at  the 
Ziegfeld  Theatre,  to  which  the  clergy  of 
the  city  and  environs  have  been  invited, 
the  morning  of  Oct.  15. 


38 


EXHIBITORS  HERALD 


CANADIAN  FILM  NEWS 


Toronto,  Ont. — Lloyd  Evans,  a  pop- 
ular member  'of  the  Canadian  Universal 
Film  Company,  Limited,  office  staff,  has 
decided  to  do  his  bit  to  make  the  world 
safe  for  democracy.  Mr.  Evans  has  en- 
listed in  an  important  branch  of  the  serv- 
ice, where  his  abilities  in  accounting  lines 
will  be  very  useful  to  his  government. 


Toronto,  Ont. — Manager  McArdle,  of 
Shea's  Hippodrome,  is  doing  splendid 
business  this  week  with  the  Butterfly 
picture,  "Straight  Shooting "  He  is 
making  a  special  bid  for  business  and 
he  is  getting  it.  He  has  specialized  in 
banners  on  his  feature  and  also  took 
considerable  newspaper  space  to  inform 
the  Toronto  theater-going  public  of  his 
Butterfly  picture. 


Toronto,  Ont. — A  stirring  war  film, 
"Everybody's  Business,"  which  is  being 
pushed  by  the  Distribution  Committee 
of  the  Food  Controller's  Office,  is  being 
shown  this  week  at  the  Regent,  Shea's 
and  Loew's.  Mr.  Clair  Hague,  general 
manager  of  the  Canadian  Universal  Film 
Company,  Limited,  who  is  a  member  of 
this  distribution  committee,  states  that 
this  film  was  received  in  a  splendid  man- 
ner by  Toronto  theater  goers. 

It  carries  a  strong  message  to  the  Ca- 
nadian people  on  food  conservation  and 
also  has  a  splendid  story  that  holds  the 
interest.  Some  maneuvers  of  a  number 
of  ships  of  the  British  fleet  are  shown 
in  detail.  This  film  was  taken  under 
the  sanction  of  the  British  government 
and  all  facilities  were  placed  at  the  dis- 
posal of  the  producing  company  to  get 
exceptional  scenes.  This  is  the  first  film 
to  be  issued,  dealing  with  food  conserva- 
tion in  Canada  by  the  distribution  com- 
mittee. 


Toronto,  Ont. — W.  F.  Sexton,  man- 
ager of  the  Family  Theater,  Toronto,  is 
spending  a  few  weks  holidays  at  the 
Monteith  House,  Muskoka,  resting  up 
for  the  rush  of  business  this  winter.  Mr. 
Sexton  is  one  of  the  oldest  exhibitors 
in  Toronto. 


Toronto,  Ont. — The  following  exhib- 
itors were  in  town  during  the  past  week: 
Ernest  Moule  of  Brantford,  John  C. 
Green  of  Gait,  and  Leo  Longo  of  Kitch- 
ener. Mrs.  Moore,  who  is  running  the 
Moore's  Theater  in  Grimsby,  spent  a  day 
and  a  good  deal  of  cash  in  an  extended 
shopping  tour.  Her  visits  to  the  ex- 
chances  were  nothing  more  than  "Hello, 
good-bye." 


Toronto,  Ont. — Manaeer  Mitchell  of 
the  Regent  Theater.  Toronto,  used  a 
spectacular  stunt  for  advertising  "The 
Slacker."  the  week  of  October  1.  He 
flew  two  large  aeroplane  kites  from  the 
roof  of  the  theater,  from  which  were 
apnended  streamers  bearing  the  words 
"The  Slarker."  This  feature  is  excep- 
tionally timely,  as  arrangements  are  be- 
ing made  to  cp  11  the  first  draft  under 
the  new  Conscription  Law  in  Canada. 


Toronto.  Ont. — Another  innovation  of 
the  Recent  Theater.  Toronto,  is  a  new 
form  of  ticket  which  does  away  with 


the  war  tax  tickets,  being  a  combina- 
tion of  war  tax  tickets  and  admission 
tickets.  The. Regent  got  permission  to 
have  these  special  tickets  printed  by 
Bryant  Bros.,  who  also  turn  out  the 
government  tickets.  A  strict  check  is 
kept  on  the  number  of  tickets  used  by 
the  theater,  also  the  number  printed  by 
the  Bryant  Press,  and  in  addition  Man- 
ager Mitchell  makes  an  official  report  of 
tickets  sold  once  every  month  to  the 
authorities.  The  new  arrangement  saves 
considerable  time  when  tickets  are  sold 
at  the  box  office,  and  also  in  bookkeep- 
ing. 


Toronto,  Ont—  W.  A.  Willison,  the 
government's  representative  on  the  re- 
cently formed  Moving  Picture  Distribu- 
tion Committee,  which  was  formed  to 
distribute  the  government  pictures  on 
Food  Conservation  in  Canada  has  been 
made  official  war  correspondent  in 
France,  and  Mr.  Roy  Weaver  will  suc- 
ceed Mr.  Willison  in  the  food  control- 
ler's office  and  also  on  the  distribution 
committee. 


Toronto,  Ont. — Mr.  Jules  and  J.  J.  Al- 
len, of  Famous  Players  Film  Company, 
have  secured  the  rights  in  Canada  for 
distribution  of  Select  Pictures,  it  is  an- 
nounced. 


Toronto,  Ont. — W.  J.  Craft,  formerly 
of  Kalem  and  other  companies  all  over 
Canada,  is  taking  motion  pictures  as  a 
record  of  the  lives  of  returned  convales- 
cent soldiers  in  the  dominion. 

These  pictures  are  being  taken  under 
the  direction  of  the  Military  Authorities' 
Commission,  and  prints  are  to  be  issued 
throughout  the  Dominion  and  in  Eng- 
land and  France  as  an  educational  fea- 
ture, to  show  what  the  government  is 
doing  in  the  way  of  educational  print- 
ing and  re-education  of  returned  sol- 
diers. 

These  pictures  show  the  life  of  a  crip- 
pled soldier  as  he  arrives  in  Canada  on 
the  Atlantic  steamer  from  overseas  and 
include  his  welcome  by  the  home  town 
folks,  and,  finally,  how  he  is  cared  for 
at  a  military  hospital,  and  the  manner 
in  which  he  is  given  his  vocational  train- 
ing, so  as  to  take  his  place  in  civilian 
circles  as  an  able  and  respected  citizen. 


Toronto.  Ont. — The  doors  of  the  Atlas 
films  of  Canada.  Limited,  in  the  Impe- 
rial Bank  building,  Yonge  and  Queen 
streets,  Toronto,  have  been  closed  and 
the  business  is  being  wound  up. 


Toronto,  Ont. — "Con"  Jones,  of  the 
Orpheum  Theater,  Vancouver,  recently 
passed  through  the  citv.  Mr.  Jones  is 
the  man  who  made  such  a  hit  last  sum- 
mer by  booking  multiple  reel  pictures 
for  the  Orpheum  and  then  turning  over 
the  net  proceeds  reeularly  to  the  patri- 
otic or  charity  institutions.  At  some 
times  it  was  necessary  for  Mr.  Jones  to 
turn  the  people  away  from  his  house. 


Toronto.  Ont. — "Birth,"  which  is  be- 
iner  handled  in  Canada  by  the  Globe 
Films  Limited,  has  been  rnnninc  to  ca- 
pacity houses  in  Massey  Hall.    This  pic- 


ture was  passed  by  the  censors  for  wo- 
men oniy,  and  this  alone  attracted  atten- 
tion, as  it  is  the  first  time  in  the  history 
of  Toronto  that  a  feature  has  been 
shown  in  this  way. 


W  innipeg. — The  new  manager  for  the 
Winnipeg  office  of  the  Specialty  Film 
Import,  Limited,  is  W.  H.  Mitchell.  This 
company  distributes  Pathc  films  through- 
out the  Dominion. 


Winnipeg.  —  The  Empress  Theater, 
Edmonton,  Alberta,  under  the  manage- 
ment of  John  Hazza,  celebrated  the 
fourth  anniversary  of  the  opening  of 
the  theater  by  presenting  the  Goldwyn 
"Polly  of  the  Circus,"  September  17  to 
20.  The  feature  was  shown  six  times  a 
day,  from  11  to  11,  with  orchestral  ac- 
companiment. 

Manager  Hazza  announces  that  there 
would  be  an  increase  in  the  general  ad- 
mission price  of  15  cents  for  evening 
performances  and  5  cents  and  15  cents 
for  matinees,  but  a  section  of  the  ground 
floor  has  been  made  a  "semi-reserved 
section,"  to  which  the  admission  will  be 
20  cents.  Tickets  for  this  section  will 
be  sold  in  advance  and  purchasers  are 
left  to  select  their  own  seats  upon  ar- 
rival to  see  a  show.  The  evening  price 
for  the  unreserved  balcony  is  25  cents. 


ESSANAY  MEN  ARE 
"DOING  THEIR  BIT" 

IN  STUDIO  DRILL 


Although  many  Essanay  actors  and 
studio  employes  either  enlisted  in  the 
army  or  navy  or  were  selected  for  the 
new  national  army,  those  remaining  be- 
hind are  intent  on  "doing  their  bit." 

George  K.  Spoor  has  turned  over  Stu- 
dio C  of  the  Essanay  plant  for  drilling, 
purposes  two  nights  a  week.  Nearly  a 
hundred  actors  and  other  Essanay  em- 
ployes, drill  several  hours.  They  repre- 
sent a  unit  of  the  new  Illinois  Home  Re- 
serve Guard,  organized  by  the  state  of- 
ficials to  replace  state  militia  units  called 
for  war  service. 


EXHIBITORS  HERALD 


39 


State  Rights  and  Special  Productions 

A  Complete  Index  to  Independent  Film  Productions 


A  KAY  COMPANY 
"Golden  Spoon  Marv."  C.  1.000. 

AMERICAN  STANDARD  PRODUCTIONS 
Oct.  7 — "The  Mystery  of  the  Boule  Cabinet,"  six  reels,  with  Sheldon  Lewis. 

ANTI-VICE  FILM  COMPANY 
"Is  Any  Girl  Safe?"  five  reels. 

ARGOSY  FILMS,  INC. 
'Where  D'ye  Get  That  Stun  ?"  five  reels. 
"The  Celebrated  Stielow  Cafe,"  five  reels. 
"Absinthe,"  five  reels,  with   King  Baggott. 

ARIZONA  FILM  CORPORATION 
"Should  She  Obey?"  six  reels,  with  Billie  West. 

ARROW  FILM  CORPORATION 
"The  Deemster,"  nine  reels,  with  Uerwent  Hall  <  a  ne. 

AUTHORS  FILM  COMPANY 
Aug.  14 — "Madame  Sherry,"  rive  reels,  with  Gertrude  McCoy. 

GEORGE  BACKER  FILM  CORPORATION 
"The  Sin  Woman  "  with  Irene  Kenwick.  Reine  Davies  and  C.  Bruce. 

REX  BEACH  PICTURES  CORPORATION 
:'The  Barrier,"  ten  reels. 

BERNSTEIN  PRODUCTIONS 
'Who  Knows,"  five  reels. 

DAYID  BERNSTEIN 
'Redemption,"  with  Evelyn  Nesbit  Thaw. 

BIOGRAPH  COMPANY 
'Her  Condoned  Sin,"  six  reels. 

BLUEBIRD 
'Eagle's  Wings,"  five  reels,  war  drama. 
'Even  as  You  and  I,"  five  reels,  with  Lois  Weber. 
Come  Through,"  seven  reels,  with  Herbert  Rawlinson. 

BRENON  PRODUCTIONS 
'Lone  Wolf,"  seven  reels,  with  Hazel  Dawn. 
Fall  of  the  Romanoffs,"  eight  reels,  with  Nance  O'Neill. 
'Empty  Pockets,"  seven  reels. 

CARDINAL  FILM  CORPORATION 
'Joan  the  Woman,"  eleven  reels,  with  Geraldine  l-arrar. 

C ENEMA  WAR  NEWS  SYNDICATE 
American  War  News,  weekly  issue,  in  one  reel. 

CENEMA  DISTRIBUTING  CORP. 
'The  Thirteenth  Labor  of  Hercules,"  twelve  reels. 

CINES  CORPORATION   OF  AMERICA 
The  Fated  Hour,"  six  reels. 

CHRISTIE  FILM  COMPANY 
lay  21 — "The  Milky  Way,"  one  reel, 
lay   2S — "His  Last  Pill,"  one  reel, 
une    4 — "Those  Wed  ling  Bells."  one  reel. 

CLARLDGE  FILMS,  INCORPORATED 
The  Birth  of  Character,"  five  reels. 
The  Heart  of  New  York."  five  reels. 

CLUN'E  PRODUCTIONS 

Ramona,"  ten  reels. 

The  Eyes  of  the  World."  ten  reels. 

CORONA  CINEMA  COMPANY 
'The  Curse  of  Eve,"  seven  reels,  with  Enid  Markey. 

COSMOFOTOFILM  COMPANY 
His  Vindication,"  five  reels. 
Victoria  t  ro>s,"  four  reels. 
The  Manx-Man,"  eight  reels. 

CREATIVE  FILM  CORPORATION 
The  Girl  Who  Didn  >    Think."  six  reels. 

CREST  PICTURE  CORPORATION 
The  Chosen  Prince,"  eight  reels 

DIXIE  FILM  COMPANY 
Tempest  and  Sunshine,"  five  reels. 
[Fust  a  Song  at  Twilight,"  five  reels. 

F.  P.  DONOVAN  PRODUCTIONS 
Billy  Goes  to  War,"  one  reel,  with  Billy  Quirk. 
Billy's  Day  Out,"  one  reel,  with  B.lly  Quirk. 
Billy's  Elopement,"  one  reel,  with  B.lly  Quirk. 
Billy,  the  Governess."  one  reel,  with  Billy  Quirk. 
Butting  In  Society."  one  reel,  with  Lou  Marks. 

EBONY  FILM  CORPORATION  COMEDIES 
)at  Blackhand  \\  aitah  Man,"  one  reel. 
Shine  Johnson  and  the  Rabbit's  Foot,"  one  reel. 

E.  &  R.  JUNGLE  FILMS  COMEDIES 
discovered,"  one  reel. 
Sapoleon's  Night  Out,"  one  reel. 
Alien  Junes  \\  rnt  Wrong,"  one  reel. 
Circus  Brides,"  one  reel, 
'■owl  Play."  one  reel, 
■ungle  Rats,"  one  reel. 

vVben  the  Clock   Went  Cuckoo."  one  reel. 

E.  I.  S.  MOTION  PICTURE  CORPORATION 

Trooper  44,"  five  reels,  with  George  Soule  Spencer  and  June  Daye. 

EMERALD  MOTION  PICTURE  CORPORATION 
|V  Slacker's  Heart,"  five  reels. 

ENLIGHTENMENT  PHOTOPLAY  CORPORATION 
Enlighten  Thy  Daughter,"  seven  reels. 


E8KAY  HARRIS  FEATURE  FILM  COMPANY 

"Alice  in  Wonderland,"  -ix  reels. 

EUGENIC  FILM  COMPANY 

"Birth,"  six  reels. 

EUROPEAN   FILM  COMPANY 

"Fighting  for  Verdun."  rive  reels. 

EXCLUSIVE  FEATURE  FILM  CORPORATION 
"Where  Is  My  Kather."  seven  reels. 

EXPORT  &  IMPORT  FILM  COMPANY 

"Humility." 

"Ivan  the  Terrible,"  six  reels. 
"Loyalty." 

"Robespierre,"  seven  reels.  • 
"Tyranny  of  the  Romanoffs.'" 

FAIRMOUNT  FILM  CORPORATION 
"Hate,"  seven  reels. 

J.   W.   I  ARNHAM 

"The  Awakening  of  Bess  Norton,"  five  reels. 
"Race  Suicide."  six  reels. 

FIRST  NATIONAL  EXHIBITORS'  CIRCUIT,  INC. 
"On  Trial,"  nine  reels,  with  Sydney  Ainsworth. 

FLORA   FINCH   FILM  CORPORATION 
"War  Prides,"  C,  two  reels,  with  Flora  Finch. 

BUD  FISHER  FILM  CORPORATION 
"Caws  and  Cows." 
"Submarine  Chasers." 
"Cheese  Tamers." 
"Janitors." 

"A  Chemical  Calamity." 
"As  Prospectors." 

FORT  PITT  CORPORATION 

The  Italian  Battle  Front. 

FRATERNITY  FILMS,  INC. 
"The  Devil's  Playground,"  with  Vera  Michelena. 
"The  \\7itching  Hour,"  six  reels,  with  Jack  Sherrill. 
"Conquest  of  Canaan,"  five  reels. 

FOX  FILM  CORPORATION 
"The  Spy,"  six  reels,  with  Dustin  Farnum. 

"The  Honor  System,"  ten  reels,  with  Miriam  Cooper  and  R.  A.  Walsh. 
"The  Conquerer,"  with  William  Farnum. 

"Jack  and  the  Beanstalk,"  ten  reels,  with  Francis  Carpenter  and  Virginia 

Lee  Corbin 
Sept.  30 — "Camille." 
Oct.      7 — "When  a  Man  Sees  Red." 
Oct.    14 — "Aladdin  and  the  Worderful  Lamp." 

FRFEDER  FILM  CORPORATION 
"A  Bit  of  Heaven,"  five  reels,  with  Mary  Louise. 

FRIEDMAN   ENTERPRISES,  INC. 
"A  Mormon  Maid."  six  reels,  with  Mae  Murray. 

FROHMAN  AMUSEMENT  CORPORATION 
"God's  Marl,"  nine  reels,  with  f^.   B.  Warner. 

GENERAL  ENTERPRISES 
"The  Warrior,"  seven  reels,  with  Maciste. 

GOLD  MEDAL  PHOTOPLAYS 
"The  Web  of  Life."  five  reels,  with  James  Cruz. 

GRAND   FEATURE   FILM  COMPANY 
"Rex  Beach  on  the  Spanish  Mam,"  five  reels. 
"Rex  Beach  in  Pirate  Haunts,"  five  reels. 
"Rex  Beach  in  Footsteps  of  (  apt.  Kidd."  five  reels. 

GRAPHIC  FILM  COMPANY 
"The  Woman  and  the  Beast."  five  reels 

D.   W.  GRIFFITH 
"The  Birth  of  a  Nation,"  nine  reels,  with  H.  B.  Walthall. 
"Intolerance,"  nine  reels    w  th   Mae  Marsh. 

HANOVER   FILM  COMPANY 

"Maciste,"  six  reels. 

"How   Uncle   Sam   Prepares."  four  reels. 

HARPER  FILM  CORPORATION 
"Civilization,"   ten  reels. 

HAWK  FILM  CORPORATION 
"Monster  of  Fate,"  five  reels 

HERALD  FILM  CORPORATION 
"Around  the  World  in  »<>  liavs."  six  reels. 

EDUCATIONAL  FILM  COMPANY  ' 
"The  Valley  of  the  Huh,"  one  reel. 
"The  Sheep  of  Chelan,"  one  reel. 
"High,  Low  and  the  Game."  one  reel. 
"The  Mysteries  of  Crystallization."  one  reel. 

EFFANCE    FILM  COMPANY 
"The  Marriage  Bond."  five  reels,  with  Mai  G<mdwm. 

FRANK  HALL  PRODUCTIONS 
"The  Bar  Sinister,"  nine  reels. 

"Her  Fighting  Chance,"  five  parts,  with  Jane  Grey. 

HILLER  AND  WILK 
"The  Battle  of  Gettysburg." 
"Wrath    of   the   Gods  " 

HISTORIC  FEATURE  FILMS 

Apr.  30 — "Christus." 

M.  H.  HOFFMAN,  LNC. 
"A  Trip  Through  China."  ten  reels. 
"The   S;lent   Witness."   ten    reels.  .  .  ', 

"The  Prince  of  Society,"  seven  reels  with  Ruth  Roland  and  Milton  bills. 


40 


EXHIBITORS  HERALD 


IVAN  FILM  PRODUCTIONS 

"Two  Men  and  a  Woman,"  five  reels,  with  James  Morrison. 
"One  Law  for  Both,"  twelve  reels,  with  Leah  Baird. 
"Babbling  Tongues,"  five  reels,  with  Grace  Valentine. 

JEWEL  PRODUCTIONS,  INC. 
"Pay  Me,"  five  reels,  with  Dorothy  Philips. 
"Sirens  of  the  Sea,"  five  reels,  with  Louise  Lovely. 

JUVENILE  FTLM  COMPANY 
"The  World  War  in  Kidland,"  one  reel. 
"A  Chip  Off  the  Old  Block,"  one  reel. 
"Chip's  Elopement,"  one  reel. 
"Chip's    Backyard    Barnstormers,"    two  reels. 
"Chip's  Rival,"  one  reel. 
"For  Sale — A  Daddy,"  one  reel 
"Chip's   Carma,"  two  reels. 
"Chip's   Movie   Company,"   one  reel. 

KEEN  CARTOON  CORPORATION  COMEDY  CARTOONS 
"Mose   Is   Cured,"   half  reel. 
"The  Old  Forty-Niner,"  half  reel. 

KING  BEE  COMEDIES 
"Doughnuts,"  two  reels,  with  Billie  West. 
"Cupid's  Rival,"  two  reels,  with  Billie  West. 
"The  Villian,"  two   reels,   with   Billie  West. 
"The  Millionaire,"  two  reels,  with  Billie  West. 
"The  Genius,"  two  reels,  with   Billie  West. 
"The  Modiste,"  two  reels,  with  Billie  West. 

KLOTZ  AND  STREIMER,  INC. 
"Whither  Thou  Goest."  five  reels,  with  Orrin  Johnson  and  Rhea  Mitchell. 
"The  Secret  Trap,"  five  reels. 

KULEE  FEATURES 
"Germany  on  the  Firing  Line,"  five  reels. 
"France  on  the  Firing  Line,"  six  reels. 
"The    Unborn,"   five  reels. 

LEA-BEL  COMPANY 
"Modern   Mother  Goose,"   five  reels. 
"Snow    White,"   four  reels. 

LIBERTY  FTLM  CORPORATION 
"The  Three  Musketeers,"  seven  reels. 

LINCOLN  CYCLE  PICTURES 
"My    Mother,"   two  parts. 
"My  Father,"  two  parts. 
"Myself,"   two  parts. 
"The  Call  to  Arms,"  two  parts. 
"Old    Abe,"    two  parts. 
"At  the  Slave  Auction,"  five  parts. 
"The  President's  Answer,"  two  parts. 

LINCOLN  MOTION  PICTURE  COMPANY 
"The  Realization  of  a  Negro's  Ambitions,"  two  reels. 
"Trooper  of  Troop  K."  three  reels. 

MARINE  FILM  CORPORATION 
Aug.  28 — "Lorelei  of  the  Sea."  five  reels,  with  Tyron  Power. 

C.  POST  MASON  ENTERPRISES 
"The  Wonder  City  of  the  World." 

MASTER  DRAMA  FEATURES,  INC. 
"Who's  Your  Neighbor?"  seven  reels,  with  Christine  Mayo. 

McCLURE  PRODUCTIONS,  INC. 
"The  Mother,"  five  reels,  with  Elizabeth  Risdon. 

MAY' FAIR  FILM  CORPORATION 
"Persuasive  Peggy,"   five  reels,  with   Peggy  Hyland. 

MILO  COMEDIES 
"Great  Danbury  Fair,"  one  reel. 
"A  Knot  That  Is  Not,"  one  reel. 
"Never  Again,"  one  reel. 
"The  Devil  In  Again,"  one  reel. 
c=Gooseburg  Elopement,"  one  reel. 

MONITOR  FILM  COMPANY  COMEDIES 
"The  House  of  a  Thousand  Spooks,"  one  reel. 
"Those  False  Teeth,"  one  reel. 
"Robinson  Crusoe,"  one  reel. 
"How  Levi  Fooled  the  Folks,"  one  reel. 
"Dear  Old  Dad,"  one  reel. 

"The  Ghost  of  Mooredown  Manor,"  one  reel. 

MORAL  UPLIFT  SOCIETY  OF  AMERICA 
"It  May  Be  Your  Daughter,"  five  reels. 

B.  S.  MOSS 
"The  Power  of  Evil,"  five  reels. 
"The  Girl  Who  Doesn't  Know,"  five  reels. 
"In  the  Hands  of  the  Law,"  five  reels. 
"One  Hour,"  six  reels. 

MO-TOY  COMEDIES 

"A  Kitchen  Romance." 

"Mary  and  Gretel. 

"Dinkling  of  the  Circus." 

"A  Trip  to  the  Moon." 

"Goldie  Locks  and  the  Three  Bears." 

"Dolly  Doings." 

"School  Days." 

NEWFIELD'S  PRODUCING  CORPORATION 

"Alma,  Where  Do  You  Live,"  six  reels,  with  Ruth  McTammany. 

JOHN  W.  NOBLE  PRODUCTIONS,  INC. 
"Shame,"  six  reels,  with  Zena  Keefe. 

OGDEN  PICTURES  CORPORATION 
"The  Lust  of  the  Ages."  five  reels,  with  Lillian  Walker. 

OVERLAND  PICTURES  CORPORATION 
"The  Hand  of  Fate." 
"The  Russian  Revolution." 
"Man's  Law." 

PARAGON  FILM  COMPANY 

"The  W  hip,"  eight  reels. 

PARALTA  PLAYS 

"A  Man's  Man,"  five  reels,  with  J.  Warren  Kerrigan. 
"Madame  Who?"  five  reels,  with  Bessie  Barriscale. 
"Rose  o'  Paradise,"  five  reels,  with  Bessie  Barriscale. 


PATRIOT  FILM  CORPORATION 

"How  Britain  Prepared,"  eight  reels. 

PIONEER  FEATURE  FILM  CORPORATION 
"The  Soul  of  a  Child,"  five  reels. 

POPULAR  PICTURE  CORPORATION 

"Corruption,"  six  reels 

PRIVATE  FEATURE  FILMS 

"Ignorance,"  six  reels. 

PUBLIC  RIGHTS  FILM  CORPORATION 
"The  Public  Be  Damned,"  five  reels,  with  Charles  Richman  and  Mary  Fuller. 

RADIO  FILM  CORPORATION 
"Satan,  the  Destroyer  of  Humanity,"  seven  reels. 
"The  Spirit  of  1917,"  with  James  Harkness. 

HARRY  RAPF 
"The  Mad  Lover,"  with  Robert  Warwick. 

RAY  COMEDIES 
"Casey's  Servants."  two  reels.  ' 
"Casey  the  White  Wing,"  two  reels. 

HARRY'  RAVER 
"The  Public  Defender,"  with  Frank  Keenan. 

RENOWNED  PICTURES  CORPORATION 
"In  Treason's  Grasp."  five  reels,  with  Grace  Cunard  and  Francis  Ford. 

SELECT    PHOTOPLAY  COMPANY' 
"Humanity,"  six  reels. 

SELIG  SPECIALS 

"The  Crisis,"  seven  reels,  with  Bessie  Eyton. 

"Beware  of  Strangers,"  seven  reels,  with  Bessie  Eyton  and  Thomas  Santchi. 
"The  Garden  of  Allah,"  ten  reels,  with  Thomas  Santchi  and  Helen  Ware. 
"Who  Shall  Take  My  Life?"  six  reels,  with  Thomas  Santchi  and  Fritzie 
Brunette. 

"The  City  of  Purple  Dreams."  six  reels,  with  Bessie  Eyton  and  Thorns* 
Santchi. 

SHERIOTT  PICTURES  CORPORATION 

"The  Black  Stork."  five  reels. 

SHERMAN  PICTURES  CORPORATION 

"I  Believe." 

"The  Land  of  the  Rising  Sun." 

FRANK  J,  SENG 

"Parentage." 

SIGNET  FILM  CORPORATION 

"The  Masque  of  Life,"  seven  reels. 

FRED  H.  SOLOMON 
"The  Downfall  of  a  Mayor,"  eight  reels,  with  Charles  E.  Sebastian. 

STANDARD  NEWS  FILM,  INC. 
"Demons  of  the  Air,"  two  reels. 

SUNBEAM  MOTION  PICTURE  CORPORATION 
"Somewhere  in  Georgia  with  Ty  Cobb,"  six  reels. 

SUNSHINE  FILM  PRODUCING  COMPANY 
"What  the  World  Should  Know,"  five  reels. 

SUNSHINE  FILM  CORPORATION 
"S  O  S,"  six  reels,  with   Richard  Travers  and  William  Buckley. 

SUPERIOR  FILM  COMPANY 
"The  Faucet,"  five  reels. 
"The  Cowpuncher,"  six  reels. 

SUPREME   FEATURE  FILMS 
"Trip  Through  China,"  ten  reels. 

TODAY  FEATURE  FILM  CORPORATION 
"Today,"  with  Florence  Reed. 

TRIUMPH  FILM  COMPANY 
"The  Libertine,"  six  reels. 

ULTRA  PICTURES  CORPORATION 
"The  Woman  Who  Dared."  seven  reels,  with  Beatriz  Michelena. 
"The  Passion  Flower,"  five  reels. 

UNIVERSAL 

"Idle  Wives,"  five  reels. 
"Where  Are  My  Children?"  five  reels. 
"Twenty  Thousand  Leagues  Under  the  Sea,"  ten  reels. 
"God's  Law,"  five  reels. 
"Robinson    Crusoe,"    four  reels. 
"Hell  Morgan's  Girl,"  five  reels. 
"The  Hand  that  Rocks  the  Cradle,"  six  reels. 
"The  Cross-Eyed  Submarine,"  three  reels. 

VARIETY'  FILMS  CORPORATION 
"My  Country  First,"  six  reels. 
"The  Pursuing  Vengeance,"  five  reels. 

"The  Price  of  Her  Soul."  six  reels,  with  Gladys  Brockwell. 

VICTORIA  FEATURE  FILMS 
"The  Fated  Hour,"  six  reels. 
"The  Slave  Mart,"  six  reels. 

WARNER  BROTHERS 
"Are  Passions  Inherited?"  five  reels. 

EDWARD    WARREN  PRODUCTIONS 
"Souls  Redeemed,"  with  Sheldon  Lewis  and  Charlotte  Ives. 

WHARTON  BROTHERS,  INC. 
"The  Great  White  Trail."  with  Doris  Kenyon. 

ELLA   WHEELER  WILCOX  FILMS 
"Meg's  Curse,"  two  reels. 
"Lais  When  Young,"  two  reels. 
"A  Married  Coquette,"  two  reels. 
"Angel  or  Demon,"  two  reels. 
"Lord  Speak  Again,"  two  reels. 
"Divorced,"  two  reels. 

WHOLESOME  FILMS 

Sept.  10 — "Cinderella  and  the  Magic   Slipper,"  four  reels. 
Sept.  24 — "The  Penny  Philanthropist,"  seven   reels,  with  Peggy  O'Neil 

WARRENTON  PHOTOPLAYS  FILM  DISTRIBUTING  CO. 
"The  Bird's  Christmas  Carol,"  five  reels. 

WILLIAMSON  BROTHERS 

"The  Submarine  Eve." 


EXHIBITORS  HERALD 


41 


CALENDAR  OF  FEATURE  RELEASES 


ARTCRAFT  PICTURES 


KLEINE-EDISON-SELIG-ESSANAY 


May- 
Tune- 

July- 

Aug. 
Aug. 
Sept. 
Sept. 
Oct. 
Oct. 
3ct. 
5ct. 


—"A  Romance  of  the  Redwoods,"  five  reels,  with  Mary  Pickford. 
—"Wild  and  Woolly/'  five  reels,  with  Douglas  Fairbanks. 
-"The  Little  American."  six  reels,  with  Mary  Pickford. 

12 — "Seven  Keys  to  Baldpate,"  five  reels,  with  George  M.  Cohan. 
26 — "Down  to  Earth,"  five  reels,  with  Douglas  Fairbanks. 

3 — "Rebecca  of  Sunnybrook  Farm,"  five  reels,  with  Mary  Pickford. 

10 — "Barbary  Sheep,"  five  reels,  with  Elsie  Ferguson. 
1 — "TBe  Man  From  Painted  Post,"  five  reels,  with  Douglas  Fairbanks 

8 — "The  Woman  God  Forgot,"  five  reels,  with  Geraldine  Farrar. 

15 — "The  Narrow  Trail,"  five  reels,  with  William  S.  Hart. 
29 — "The  Son  of  His  Father,"  five  reels,  with  Charles  Ray. 


series,  two 


ART  DRAMAS,  INC. 

\ 

uly  31 — Apollo,  "When  You  and  I  Were  Young,"  five  reels,  with  Alma  V 
Hanlon. 

\ug.    7 — Horsley,  "Eye  of  Envy,"  five  reels,  with  Crane  Wilbur. 
\ug.  13 — U.  S.  "Think  It  Over,"  five  reels,  with  Catherine  Calvert, 
vug.  27 — Erbograph.  "The  Little  Samaritan,"  five  reels,  with  Marian  Swayne. 
Sept.  3 — U.  S.,    Behind  the  Mask,"  five  reels,  with  Catherine  Calvert. 
Sept.  10 — Horsley,  "Blood  of  His  Fathers,"  five  reels,  with  Crane  Wilbur. 
•  ept.  17 — Van  Dyke,  "Peg  o'  the  Sea,"  five  reels,  with  Jean  Sothern. 


BLUEBIRD  PHOTOPLAYS 


uly 


uly 
>ug. 


five  reels,  with  Myrtle  Gonzales  and  George 


'ct. 
ct. 


16 — "The  Greater  Law,' 
Hernandez. 

uly  23 — "The  Rescue,"  five  reels,  with  Dorothy  Phillips. 

30 — "The  Little  Terror,"  five  reels,  with  Violet  Mersereau. 
6 — "The  Clean-Up, "  five  reels,  with  Franklyn  Farnum  and  Brownie 
Vernon. 

ug.  13 — "The  Show  Down,"  five  reels,  with  Myrtle  Gonzales  and  George 
Hernandez. 

-ug.  20 — "Mr.  Opp,"  five  reels,  with  Neva  Gerber  and  Arthur  Hoyt. 
.ug.  27 — "The  Charmer,"  five  reels,  with  Ella  Hall, 
ept.  3 — "Triumph,"  five  reels,  with  Dorothy  Phillips. 

ept.  3 — "Mother  o'  Mine,"  five  reels,  with  Rupert  Julian  and  Ruth  Clifford, 
ept.  10 — "A  Stormy  Knight,"  five  reels,  with  Franklyn  Farnum  and  Brownie 
Vernon. 

ept.  17 — "The  Mysterious  Mr.  Tiller,"  five  reels,  with  Ruth  Clifford  and  Ru- 
pert Julian. 

;pt.  2* — "Flirting  With  Fate,"  five  reels,  with  Brownie  Vernon  and  Herbert 
Rawiinson. 

1— "The  Spotted  Lily,"  five  reels,  with  Ella  Hall. 
8 — "Anything  Once,"  five  reels  with  Franklyn  Farnum. 
15— "Bondage,"  five  reels,  with  Dorothy  Phillips. 
22 — "The  Desire  of  the  Moth."  five  reels,  with  Ruth  Clifford. 
29 — "The  Trap,"  five  reels,  with   Herbert  Rawiinson. 


BUTTERFLY  PHOTOPLAYS 

ily    2 — "The  Plow  Woman,"  five  reels. 

lly  9 — "The  Reed  Case,"  five  reels,  with  Allen  Holubar  and  Louise  Lovely, 
ily  16 — "High  Speed,"  five  reels,  with  Jack  Mulhall. 
ily  23 — "The  Double  Standard,"  five  reels,  with  Roy  Stewart, 
ily  30 — "A  Wife  on  Trial,"  five  reels,  with  Mignon  Anderson, 
ug.  6 — "Follow  the  Girl,"  five  reels,  with  Ruth  Stonehouse. 
ug.  13 — "Midnight  Man,"  five  reels,  with  Jack  Mulhall. 
ug.  20 — "The  Lair  of  the  Wolf,"  five  reels,  with  Gretchen  Lederer. 
ug.  27 — "Straight  Shooting,"  five  reels,  with  Harry  Carey  and  Molly  Malone. 
rpt.  3 — "Who  Was  the  Other  Man?"  five  reels,  with  Francis  Ford. 
:pt.  10 — "The  Little  Pirate."  five  reels,  with  Zoe  Rae. 
?pt.  17 — "The  Spindle  of  Life,"  five  reels,  with  Neva  Gerber. 
:pt.  24 — "The  Edge  of  the  Law."  five  reels,  with  Ruth  Stonehouse. 
let.    1 — "The  Girl  Who  Won  Out,"  five  reels,  with  Violet  McMillan. 

FOX  FILM  CORPORATION 

ne  24 — "Some  Boy,"  five  reels,  with  George  Walsh. 

ly    1 — "When  a  Man  Sees  Red,"  five  reels,  with  William  Farnum. 

ly     1 — "The  Siren,"  five  reels,  with  Valeska  Suratt. 

ly    8— 'The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 

ly  15 — "Two  Little  Imps,"  five  reels,  with  Katherine  and  Jane  Lee. 

ly  22 — 'To  Honor  and  Obey,"  five  reels,  with  Gladys  Brockwell. 

ly  22 — 'The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 

ly  29 — "Wife  Number  Two,"  five  reels,  with  Valeska  Suratt. 

'g-  4 — "Wrath  of  Love,"  five  reels,  with  Virginia  Pearson. 

ig-   11 — "Durand  of  the  Bad  Lands,"  five  reels,  with  Dustin  Farnum. 

'g-  18 — "The  Soul  of  Satan,"  five  reels,  with  Gladys  Brockwell. 

3t-    2 — "Betrayed,"  five  reels,  with  Miriam  Cooper. 

3t-  9 — "When  False  Tongues  Speak,"  five  reels,  with  Virginia  Pearson. 

5t-  16 — 'The  Yankee  Way,"  five  reels,  with  George  Walsh. 

)l-  23 — "North  of  Fifty-three."  five  reels,  with  Dustin  Farnum. 

pt.  30 — "A  Rich  Man's  Plaything."  five  reels,  with  Valeska  Suratt. 

7 — "Conscience,"  five  reels,  with  Gladys  Brockwell. 
t-  1* — "Thou  Shalt  Not  Steal,"  five  reels,  with  Virginia  Pearson, 
t-  21 — "This  Is  the  Life,"  five  reels,  with  George  Walsh. 
28 — "Miss  U.  S.  A.,"  five  reels,  with  June  Caprice. 

GOLDWYN  PICTURES  CORPORATION 

]*t  9 — "Polly  of  the  Circus,"  six  reels,  with  Mae  Marsh. 
16 — "Baby  Mine."  six  reels,  with  Madge  Kennedy. 

7 — "Fighting  Odds,"  six  reels,  with  Maxine  Elliott. 
14 — "The  Spreading  Dawn,"  six  reels,  with  Jane  Cowl. 


five  reels, 


with  Shirley 
with  Taylor 


9— Selig,  "A  Rag  Baby,"  Hoyt  C,  two  reels. 
9 — Edison,  "Light  in  Darkness,"  five  reels,  with  Shirley  Mason 

11 —  Essanay,  "Where  Is  My  Mother?"  "Do  Children  Count"  series,  two 
reels,  with  Mary  McAlister. 

16 —  Essanay,  "Range  Boss,"  five  reels,  with  Jack  Gardner. 
IS — Essanay,  "When  Sorrows  Weep,"    Do  Children  Count?' 

reels,  with  Mary  McAlister. 
23 — Essanay,  "The  Golden  Idiot,"  five  reels,  with  Bryant  Washburn. 

23 —  Selig,  "A  Runaway  Colt,"  two  reels,  Hoyt  C. 

25 — Essanay,  "The  Uneven  Road,"  "Do  Children  Count?"  series,  two 

reels,  with  Mary  McAlister. 
30 — Edison,  "One  Touch  of^'ature."  five  reels,  with  John  J.  McGraw. 
1 — Essanay,  "The  Season  ot  Childhood,"  "Do  Children  Count?"  series, 

two  reels,  with  Mary  McAlister. 
6— Selig,  "A  Dog  in  the  Manger,"  two  reels,  Hoyt  C. 
6 — Essanay,  "Skinner's  Baby,"  five  reels,  with  Bryant  Washburn. 

8 —  Essanay,  "The  Little  White  Girl,"    Do  Children  Count?"  series, 
two  reels,  with  Mary  McAlister. 

13 — Selig.  "The  Barker,"  five  reels,  with  Lew  Fields. 
15 — Essanay,  "The  Bridge  of  Fancy,"  "Do  Children  Count?"  series,  two 

reels,  with  Mary  McAlister. 
20 — Essanay,  "Open  Places,"  five  reels,  with  Jack  Gardner. 
20 — Selig,  "A  Trip  to  Chinatown,"  two  reel  Hoyt  C. 
22 — Essanay,  "The  Kingdom  of  Hope,"  "Do  Children  Count?"  series, 

two  reels,  with  Mary  McAlister. 
27 — Edison,  "The  Lady  of  the  Photograph,"  five  reels 
Mason. 

3 — Essanay,  "Efficiency   Edgar's  Courtship, 
Holmes. 

3 — Selig,  "A  Midnight  Bell,"  two  reel  Hoyt  C. 
10 — Essanay,  "Pants,"  five  reels,  with  Mary  McAlister. 

17 —  Edison,  "The  Awakening  of  Ruth,"  five  reels,  with  Shirley  Mason. 
17 — Selig,  "A  Contented  Woman,"  two  reel  Hoyt  C. 

24 —  Essanay,  "Men  of  the  Desert,"  five  reels,  with  Jack  Gardner. 
1 — Selig,  "A  Bear  Fact."  two  reel  Hoyt. 

1 —  Edison,  "The  Appletree  Girl,"  five  reels,  with  Shirley  Mason. 

5 —  "A  Fool  for  Luck,"  five  reels  with  Taylor  Holmes. 

15 —  "The  Fibbers,"  five  reels,  with  Bryant  Washburn. 

METRO  PICTURE  CORPORATION 

9 —  "Peggy,  the  Will  o'  the  Wisp,"  five  reels,  with  Mabel  Taliaferro. 

16 —  Yorke,  "The  Secret  Spring,    five  reels,  with  Harold  Lockwood. 

23 —  "The  Belle  of  the  Season,    five  reels,  with  Emmy  Wehlen. 
30 — "Miss  Robinson  Cruso,"  five  reels,  with  Emmy  Wehlen. 

6 —  "The  Jury  of  Fate,"  five  reels,  with  Mabel  Taliaferro. 
13 — 'The  Girl  Without  a  Soul,"  five  reels,  with  Viola  Dana. 
27 — "To  the  Death,"  five  reels,  with  Mme.  Petrova. 

3 — Yorke,  "Under  Handicap,"  five  reels,  with  Harold  Lockwood. 
10 — 'The  Lifted  Veil,"  five  reels  with  Ethel  Barrymore. 

17 —  "Their  Compact,"  five  reels,  with  Francis  X.  Bushman  and  Beverly 
Bayne. 

24 —  "The  S'lence  Sellers."  five  reels,  with  Mme.  Petrova. 
1 — Yorke.  "Paradise  Garden,"  five  reels,  with  Harold  Lockwood. 
8 — "Life's  Whirlpool,"  five  reels,  with  Ethel  Barrymore. 

15 —  'The  Adopted   Son,"  six  reels,  with   Francis  X.    Bushman  and 
Beverly  Bayne. 

22 —  "More  Truth  than  Poetry,"  five  reels,  with  Mme.  Petrova. 

MUTUAL  STAR  FEATURES 

July  9 — Powell,  "Mary  Moreland,"  five  reels,  with  Marjorie  Rambeau. 
July  16 — Horkheimer,  "Betty  Be  Good,"  five  reels,  with  Jackie  Saunders. 
Fuly   23 — American,  "Melissa  of  the  Hills,"  five  reels,  with  Mary  Miles  Minter. 
July  30 — American,  "Pride  and  the  Man,"  five  reels,  with  William  Russell. 
Aug.  6 — American,  "Souls  in  Pawn,"  five  reels,  with  Gail  Kane. 
Aug.  13 — Horkheimer,  "Bab  the  Fixer,"  five  reels,  with  Jackie  Saunders. 
Sept.  3 — American,    Charity  Castle,"  five  reels,  with  Mary  Miles  Minter. 
Sept.    3 — Empire,  "Reputation,"  five  reels,  with  Edna  Goodrich. 
Sept.  10 — American.  "The  Bride's  Silence,"  five  reels,  with  Gail  Kane. 
Sept.  10 — Empire,  "Outcast,"  six  reels  with  Ann  Murdock. 
Sept.  17 — American.  "The  Rainbow  Girl."  five  reels  with  Juliette  Day. 
Sept.  17 — Fischer,  "The  Girl  Who  Couldn't  Grow  Up,"  five  reels  with  Mar- 
garita Fischer. 

Sept.  24 — American.  "Sands  of  Sacrifice,"  five  reels,  with  William  Russell. 
Sept.  24 — Empire.  "The  Runaway,"  five  reels,  with  Julia  Sanderson. 
Oct.     1 — American,    "Her    Country's    Call,"    five    reels,    with    Mary  Miles 
Minter. 

Oct.      1 — American.  "Queen  X,"  five  reels,  with  Edna  Goodrich. 

Oct.  8 — American,  "Southern  Pride,"  five  reels  with  Gail  Kane. 

Oct.  S — Horkheimer,  "The  Girl  Angle,"  five  reels,  with  Anita  King. 

Oct.  15 — Empire,  "The  Beautiful  Adventure,"  five  reels,  with  Ann  Murdock. 

Oct.  15 — American,  "The  Calendar  Girl,"  five  reels,  with  Juliette  Day. 

Oct.  22 — American.  "The  Sea  Master,"  five  reels,  with  William  Russell. 

Oct.  22 — Empire,  "The  Unforeseen,"  five  reels,  with  Olive  Tell. 

Oct.  29 — American,  "Peggy  Leads  the  Way,"   five  reels,  with  Mary  Miles 

Minter. 

Oct.  29 — American,  "A  Daughter  of  Maryland,"  five  reels,  with  Edna  Good- 
rich. 

PARAMOUNT  PICTURE  CORPORATION 

2 —  Famous  Players,  "At  First  Sight,"  five  reels,  with  Mae  Murray. 
5 — Morosco,  "Big  Timber,"  five  reels,  with  Kathlyn  Williams  and  Wal- 
lace Reid. 

9 — Famous  Players,  'The  Love  That  Lives,"  five  reels,  with  Pauline 

Frederick. 

12 —  Lasky,  "Forbidden  Paths,"  five  reels,  with  Vivian  Martin  and  Ses- 
sue  Havakawa. 

16 —  Lasky.  "What  Money  Can't  Buy,"  five  reels,  with  Pickford,  Huff 

and  Roberts. 

19 — Morosco,  "Cook  of  Canyon  Camp."  five  reels,  with  George  Beban. 

23 —  Famous  Players,  "The  Long  Trail,"  five  reels,  with  Lou  Tellegen. 


July 
July 

July 
July 
July 

July 
#Aug. 

Aug. 
Aug. 
Aug. 

Aug. 
Aug. 

Aug. 
Aug. 
Aug. 

Aug. 

Sept. 

Sept 

Sept. 

Sept. 

Sept. 

Sept. 

Oct. 

Oct. 

Oct. 

Oct. 


Tub- 
July 
July 
July 
Aug. 
Aug. 
Aug. 
Sept. 
Sept. 
Sept. 

Sept. 
Oct. 
Oct. 
Oct. 

Oct. 


luly 
July 

July 

July 

July 

July 

Jjjiy 


42 


EXHIBITORS  HERALD 


July  26 — Lasky,  "The  Squaw  Man's  Son,"  five  reels,  with  Wallace  Reid  and 
Anita  King. 

July  30 — Lasky,  "The  Crystal  Gazer,"  five  reels,  with  Fannie  Ward. 

Aug.    2 — Pallas,  "A  Kiss  for  Susie,"  five  reels,  wiih  Vivian  Martin. 

Aug.    5 — "The  Amazons,"  five  reels,  with  Marguerite  Clark. 

Aug.  5 — "The  Varmint,"  five  reels,  with  Jack  Pickford  and  Louise  Huff. 

Aug.  12 — "The  Law  of  the  Land,"  five  reels,  with  Mine.  Peirova. 

Aug.  19 — "The  Mysterious  Miss  Terry,"  five  reels,  wilh  Billie  Burke. 

Aug.  19 — "Hashimura  Togo."  five  reels,  wilh  Sessue  Hayakawa. 

Aug.  26 — "Little  Miss  Optimist,"  five  reels,  with  Vivian  Martin. 

Sept.    3 — "Lost  in  Transit,"  five  reels,  with  George  Beban. 

Sept.  10 — "The  Hostage,"  five  reels,  with  Wallace  Reid. 

Sept.  10 — "On  the   Level,"  five  reels,  with   Fannie  Ward. 

Sept.  17 — "The  Sunset  Trail,"  five  reels  with  Vivian  Martin. 

Sept.  17 — "Exile,"  five  reels,  with  Mme.  Petrova. 

Sept.  17 — "Double-Crossed,"  five  reels,  wilh   Pauline  Frederick. 

Sept.  24 — "Bab's  Diary,"  five  reels  with  Marguerite  Clark. 

Sept.  24 — "The  Countess  t  harming,"  five  reels  with  Julian  Eltinge. 

Oct.     1 — "The  Ghost  House,"  five  reels,  with  Jack  Pickford  and  Louise  Huff. 

Oct.  8 — "Arms  and  the  Girl,"  five  reels  with  Billie  Burke. 

Oct.      8 — "The  Trouble  Buster,"  five  reels  with  Vivian  Martin. 

Oct.    15 — "The  Call  of  the  East,"  five  reels,  with  Sessue  Hayakawa. 

Oct.  22 — "Arms  and  the  Girl,"  five  reels,  with  Billie  Burke. 

Oct.  22 — J.  Stuart  Blackton's  "The  Judgment  House,"  five  reels. 

Oct.  29 — "Bab's   Burglar,"  five  reels,  wilh   Marguerite  Clark. 

Oct.  29 — "The  Antics  of  Ann,"  five  ree»,  with  Ann  Pennington. 

PARAMOUNT  COMEDIES 

June  11 — Black  Diamond,  "Her  Fractured  Voice." 

June  18 — Klever,  "t  ommuting." 

June  25 — Black  Diamond,  "Auto  Intoxication." 

July  2 — Klever,  "Oh,  Pop." 

July  9 — Black  Diamond,  "Wits  and  Fits." 

July  16 — Klever,  "The  Wrong  Mr.  Fox." 

July  23 — Black  Diamond,  "The  Rejuvenation." 

July  30 — Klever,  "Motorboating." 

Aug.  6 — Black  Diamond,  "Susie  the  Sleepwalker." 

Aug.  13 — Klever,  "Summer  Boarding." 

Aug.  20 — Klever,  "Egged  On." 

PARAMOUNT  TRAVELOG 

juiy     2 — How  California  Harvests  Wheat. 

July     9 — In  the  High  Sierras.  , 

July   16 — An  Oregon.an  Niagara. 

July  23 — Catching  and  Canning  Oregon  Salmon. 

July  30 — To  the  Summit  of  Mount  Hood. 

Aug.  6 — Geysers  of  the  Yellowstone. 

Aug.  13 — Wonders  of  Yellowstone. 

Aug.  20 — Tropical  Nassau. 

Aug.  27 — Madrid  to  Madiera. 

Sept.    3 — Norway.  • 

Sept.  10 — Honk  Kong  and  the  Pearl  River. 

Sept.  17 — Canton  and  Shanghai. 

Sept.  24 — Picturesnue  Pekin. 

Oct.     1 — Across  Manchura  to  Korea. 

Oct.      8 — The  Singular  City  of  Seoul. 

Oct.  15 — Queer   Korean  Cus'oms. 

Oct.  22 — Tokyo,  the  Metropolis. 

Oct.  29 — Nikko  in  Snow  Time. 


PATHE  EXCHANGE,  INC. 


June 
July 

July 
July 
July 
July 
Aug. 
Aug. 
Aug. 
Aug. 
Sept. 
Sept. 

Sept. 
Sept. 
Sept. 
Oct. 

Oct. 


24 — Lasalida.  "When  Baby  Forgot,"  five  reels,  with  Marie  Osborne. 
1 — Thanhouser,  "The  Woman  in  White,"  five  reels,  with  Florence  La 

8 — Astra,  '"The  Cigarette  Girl,"  five  reels,  with  Gladys  Hulette. 
15 — Thanhouser,  "It  Happened  to  Adele,"  five  reels,  with  Gladys  Leslie. 

22  Astra,  "The  Last  of  the  Carnaliys,"  five  reels  with  Gladys  Hulette. 

29  Astra,  "The  On-theSquare  Girl,"  five  reels,  with   Mnllie  King. 

'5 — Lasalida,  "Captain  Kiddo,"  five  reels,  with  Marie  Osborne. 

12 — Astra,  "The  Streets  of  Illusion."  five  reels,  with  Gladys  Hulette. 

19— Astra,  "Miss  Nobody,"  five  reels,  with  Gladys  Hulette. 

26 — Hepworth.   "Iris,"  five  reels,   with   Alma  Taylor. 

2  |  psal  da.  "Tears  and  Smiles."  five  reels,  w  th  Marie  Osborne. 

9  Thanhouser,   "War  and  the  Woman,"  five  reels,  with  Florence 

La  Badie.  .  „ 

Ifi — Astra,  "The  Angel  Factory,"  five  reels  with  Antonio  Moreno. 
23_"Cnder  False  Colors."  five  reels,  with   Frederick  Warde 
30— Astra,  "A  Crooked  Romance,"  five  reels,  with  Gladys  Hulette. 
7 — Thanhouser,  "The  Heart  of  Ezra  Greer,"  five  reels,  with  Frederick 
W"  3  r  d  ? . 

14 — Astra,  "Stranded  in  Arcady,"  five  reels,  with  Mrs.  Vernon  Castle. 

SELECT  PICTURES  CORPORATION 


'The  Law  of  Compensation,"  D..  seven  reels,  w  th  Norma  Talinadge. 

"The  Silent   Master,"   D..  seven   reels    with  Robert  Warwick. 

"Poppv,"  five  reels,  with  Norma  Talmadge. 

"A  Modern  Othello,"  five  reels,  with  Robert  Warwick. 

"The  Moth."  five  reels,  with  Norma  Talmadge 

"The  lesson."  five  reels,  with  Constance  Talmadge. 

"Scandal,"  six  reels,  with  Constance  Talmadge. 


June  24 — ' 
July  1— ' 
July  1— ' 
July  8—' 
July  8—' 
July  15—' 

July  15—' 
July  22— 
Julv  22—' 
July  29— 
July  29— 
Aug.  5 — ' 
Aug.  5—' 
Aug.  12— 
Aug.  12— 
Aug.  19—' 
Aug.  11—' 
Aug.  26— 
Aug.  26— 
Sept.  2— 
Sept.  2— 


TRIANGLE  FILM  CORPORATION 

'The  Clodhopper,"  five  reels,  with  Charles  Ray. 
'The  Flame  of  the  Yukon,"  five  reels,  with   Dorothy  Dalton. 
'The  Sawdust  Ring,"  five  reels,  w  th  Bessie  Love. 
"A   Strange  Transgressor."   five  reels,  with   Louise  Glaum. 
'Time  Clock  and  Diamonds,"  five  reels,  with  William  Desmond. 
'A  Successful  Failure,"  five  reels,  with  Jack  Devereaux  and  Wini- 
fred Allen. 

'The  Mother  Instinct,"  five  reels,  with  Enid  Bennett. 

'Sudden  Jim,"  five  reels,  with  Charles  Ray.  . 

'Ir  Slnmberland  "  five  reels,  with  Thelma  Salter  and  Georgie  Stone 

'The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 

'Borrowed  Plumage,"  five  reels,  with  Bessie  Barriscale. 

'The  Food  Gamblers."  five  reels,  with  Elda  Miller. 

'An  Even  Break,"  five  reels,  with  Olive  Thomas. 

'Master  of  His  Home,"  five  reels,  with  William  Desmond. 

'Golden  Rule  Kate,"  five  reels,  with  Louise  Glaum. 

'W  ee  Ladv  Betty."  five  reels,  with  Bessie  Love. 

'Thev're  Off."  five  reels,  with  Fnid  Bennett 

'Wooden  Shoes."  five  reels,  with  Bessie  Barriscale. 

'The  Jinx  lumper."  five  reels,  with  J.  Devereaux  and  Vera  Searl. 

"Ten  of  Diamonds."  five  reels,  wilh  Dorothv  Fialton. 

"The  Man  Hater,"  five  reels,  with  Winifred  Allen.  f 


Sept.    9 — "Idolaters,"  five  reels,  with  Louise  Glaum. 
Sept.    9 — "Polly  Ann,"  five  reels,  with  Bessie  Love. 
Sept.  16 — "Mountain  Dew,"  five  reels,  with  Margery  Wilson. 
Sept.  16 — "The  Haunted  House,"  five  reels,  with  Dick  Rossen  and  Winifred 
Allen. 

Sept.  23 — "Flymg  Colors,"  five  reels,  wilh  William  Desmond. 
Sept.  23 — "Devil  Dodger,"  five  reels,  with  Roy  Stewart. 
Sept.  30 — "Broadway  Arizona,"  five  reels,  with  Olive  Thomas. 
Sept.  30 — "The  Tar  Heel  Warrior,"  five  reels,  with  Walt  Whitman. 

Oct.    7 — "Ashes  of  Hope,"  five  reels,  with  Belle  Bennett. 

Oct.    7 — "A  Phantom  Husband,"  five  reels,  with  Ruth  Stonehouse. 

Oct.  14 — "Wild   Sumac,"   five   reels,  with   Margery  Wilson. 

Oct.  14 — "One  Shot  Ross,"  five  reels,  with  Roy  Stewart. 

TRIANGLE  COMEDIES 

June  24 — "His  Bitter  Fate,"  one  reel. 
June  24 — "Dad's   Downiall,"  one  reel. 
July     1 — "A  Janitor's  Vengeance,"  one  reel. 
July     1 — "Aired  in  Court,    one  reel. 
July     8 — "His  Thankless  Job."  one  reel. 

July   15 — "His  Sudden  Rival,  1  one  reel.  % 

July  15 — "The  House  of  Scandal,"  one  reel. 

July  22 — "His  Fatal  Move,"  one  reel. 

July   22 — "An  Innocent  Villain,"  one  reel. 

July  29 — "Sole  Mates,"  one  reel. 

July   29 — "His  W  idow's  Might,"  one  reel. 

Sept.    2 — "A  Fallen  Star,"  one  reel. 

Sept.    2 — "His  Foot-Hill   Folly,"  one  reel. 

Sept.    9 — "A  Dark  Room  Secret,"  one  reel. 

Sept.    9 — "A  Warm   Reception,"  one  reel. 

Sept.  16 — "His  Baby  Doll,"  one  reel. 

Sept.  16 — "His  Unconscious  Conscience,"  one  reel. 

Sept.  23 — "His  Taking  Ways,"  one  reel. 

Sept.  23 — "Her  F  ckle  Fortune,"  one  reel. 

Sept.  30 — "His  Saving  Grace." 

Sept.  30 — "Caught  in  the  End." 

Oct.    7 — "Half  and  Half,"  one  reel. 

Oct.    7 — "All  at  Sea,"  one  reel. 

Oct.  14— -"Their  Love  Lesson,"  one  reel. 

Oct.  14 — "A  Prairie  Heiress,"  one  reel. 

KEYSTONE  COMEDIES 
Aug.  19 — "The  Pawnbroker's  Heart,"  two  reels,  with  Caroline  Rankin  anc 
Chester  Conklin. 

Aug.  26 — "Two  Crooks,"  two  reels,  with  Harry  Gribbon  and  Bobby  Dunn. 
Sept.    2 — "A  Shanghaied  Jonah,"  two  reels,  with  Billy  Armstrong. 
Sept.    9 — "His  Precious  Life,"  two  reels,  with  Charles  Murray. 
Sept.  16 — "Hula  Hula  Land,"  two  reels,  with  Billy  Armstrong. 
Sept.  23 — "The  Late  Lamented."  two  reels,  with  George  Binss. 
Sept.  30 — "The  Sultan's  Wife,"  two  reels,  with  Bobby  Vernon,  Gloria  Swa 

son  and  Joseph  Callahan. 
Oct.    7 — "His  Crooked  Career,"  two  reels,  with   Fritz  Schade. 
Oct.  14 — "Pearls  and  Perils,"  two  reels,  with  Dora  Rogers. 

GREATER  VITAGRAPH- V-L-S-E 

July     9 — "The  Message  of  the  Mouse,"  five  reels,  with  Anita  Stewart. 
July  6 — "The  Stolen  Treaty,"  five  reels,  with  Earle  Williams  and  Corinr 
Griffith. 

July  23 — "Richard  the  Brazen,"  five  reels,  with  Alice  Joyce  and  Harry  More 
July  30 — "By  Right  of   Possession,"  five  reels,  with  Antonio  Moreno  at 
Mary  Anderson. 

Aug.  6 — "The  Second  Mrs.  Tanqueray,"  five  reels,  with  Sir  George  Ale 

ander  and  Hilda  Moore. 
Aug.  13 — "Mary  Jane's  Pa,"  five  reels,  with  Marc  MacDermott  and  Mildr 

Manning. 

Aug.  20 — "Transgression,"  five  reels,  with   Earle  Williams. 
Aug.  27 — "The  Divorcee,"  five  reels,  with  Mary  Anderson. 
Sept.    3 — "Soldiers  of  Chance,"  five  reels,  with  Evart  Overton  and  Ju 
Swayne  Gordon. 
An    Alabaster    Box,"   five   reels,    with    Alice    Joyce   and  Ma 
Mac  Dermott. 

For  France,"  five  reels,  with  Edward  Earle  and  Betty  Howe. 
"Sunl-'ght's  Last  Raid."  five  reels,  with  Marv  Anderson. 
Princess  of  Park  Row,"  five  reels,  with  Mildred  Manning. 
The  Love  Doctor"  five  reels  with  Earle  Williams. 
'Dead-Shot  Baker."  five  reels,  with  William  Duncan. 
The  Bottom  of  the  Well,"  five  reels,  w  th  Evan  Overton. 
The  Flaming  Omen,"  five  reels,  with  Alfred  Whitman. 


Sept.  10— 


Sept. 
Sept. 
Oct. 
Oct. 
Oct. 
Oct. 
Oct. 


17— 

24—' 
1— 1 
8— ' 
15—' 
22- 
29 


WORLD  FILM  CORPORATION  PROGRAM 


June 
July 


July  9—' 


July 
July 
July 


Aug. 
Aug. 
Aug. 
Aug. 


16— 
23— 
30— 

6— 
13— 
20— 
27— 


Sept.  3—' 


Sept. 
Sept. 
Sept. 
Oct. 

Oct. 
Oct. 

Oct. 
Oct. 


10 

17- 
24- 
1— 


22—' 
29—' 


'The  Divorce  Game,"  five  reels,  with  Alice  Brady. 
'The  Price  of  Pride,"  five  reels,  with  Carlyle  Blackwell  and  Ji 
Elvidge. 

'The  Brand  of  Satan,"  five  reels,  with  Montagu  Love,  Gerda  Hoh 

and  Evelyn  Greeley. 
'The  Beloved  Adventuress,"  five  reels,  with  Kitty  Gordon. 
'A  Self-Made  W  idow,"  five  reels,  with  Alice  Brady. 
'The  Iron  Ring."  five  reels,  with  Arthur  Ashley,  Gerda  Holmes. 

Edward  Langford. 
'Youth."  five  reels,  with  Carlyle  Blackwell  and  June  Elvidge. 
'Souls  Adrift,"  five  reels,  with  Ethel  Clayton. 
'The  Little  Duchess,"  five  reels,  with  Madge  Evans. 
The  Guardian."  five  reels,  with  June  Elvidge,  Montagu  Love 
Arthur  Ashley. 

'The  Marriage  Market,"  five  reels,  with  Carlyle  Blackwell,  June 

vidge  and  Arthur  Ashley. 
"Betsy  Ross."  five  reels,  with  Alice  Brady. 
"Creeping  Tides,"  five  reels,  with  Alexandra  Carlisle. 
"The  Woman  Beneath."  five  reels,  with  Ethel  Clayton. 
"The  C orner   Grocery,"  five   reels,   with   Madge   Evans  and 
Fields. 

"Rasputin,  the  Black  Monk,"  five  reels. 

"Shall    We    Forgive    Her?"   five   reels,   with   June  Elvidge 

Arthur  Ashley 
The  Dormant  Power,"  five  reels,  with  Ethel  Clayton. 
The  Burglar,"  five  reels,  with  Carlyle  Blackwell  and  Madge  E% 

SERIALS 


Vitagraph,  "The  Secret  Kingdom." 
Signal.  "The  Railroad  Raiders." 
LTniversal,  "The  Gray  Ghost." 
Pathe,  "The  Neglected  Wives." 
Pathe,  "The  Fatal  Ring." 
Pvh*.  "The  'Jfvfn  Pearls." 
Vitagraph,  "The  Fighting  Trail." 
Paramount,   "Who   Is   Number  One?' 


EXHIBITORS  HERALD 


43 


imilimilluillluilbllMaHai^lllllimilllllinillllllllllMIIIIIIIIUIiimHi.mimi.i^iinimimn.iin^ 


Troy,  O. — Charles. *8^^Jy  Landry  have  taken  over  the 
management  of  the  Gerrr  motion  picture  theatre  on  South 
Market  street. 

Unionville,  la. — Ray  Simpson,  of  Centerville,  has  pur- 
chased a  half  interest  in  the  Royal  theatre  from  P.  O.  Jones. 


Johnstown,  Pa. — Scherer  &  Kelley  have  leased  the  theatre 
n  the  first  floor  of  the  Pythian  Temple  building  and  will 
Dnvert  it  into  a  modern  photoplay  house.  W.  J.  Rose  & 
ons  have  commenced  to  enlarge  the  seating  capacity  from 
)0  to  1,000  seats. 


Bethlehem,  Pa. — The  Lehigh  theatre  was  purchased  by 
F.  Heiberger  of  this  city  and  Chas.  F.  Oldt  of  Easton 
om  a  syndicate  for  $50,000. 


Bradford,  Pa. — Ben  Burke  has  opened  the  Family  theatre 
ter  thoroughly  renovating  and  redecorating  the  house.  The 
ork  cost  more  than  $17,000,  and  a  new  $5,000  pipe  organ 
being  installed. 


Philadelphia — Charles  Rose  has  sold  the  photoplay  theatre 
:  2501  Ridge  avenue  to  George  T.  Roesch. 


Grand  Forks,  N.  D. — Wm.  McKallor,  proprietor  of  the 
McKallor  News  store,  has  purchased  a  half  interest  in  the 
Lyceum  theatre. 


Moorhead,  N.  D. — J.  J.  Isaacs  has  purchased  the  interest 
of  his  partner,  E.  G.  Brown,  in  the  Lyceum  theatre,  and 
now  is  sole  proprietor.  Mr.  Brown  has  moved  to  Oelwein, 
la.,  and  will  conduct  a  motion  picture  theatre  there. 


Dickinson,  N.  D. — ground  has  been  broken  for  Dickinson's 
new  photoplay  house  to  be  constructed  by  R.  H.  Johnson 
of  the  First  National  bank. 


Columbus,  O. — The  contract  for  the  remodeling  of  the 
olonial  theatre,  on  West  Broad  street,  for  the  Hart  Company, 
f  Cincinnati,  has  been  let  to  Linkenheil  Planing  Mill  Com- 
•iny. 


Chicago — Theo.  F.  Brett  will  erect  a  three-story  office 
uilding  and  photoplay  house  at  2408  West  Madison  street, 
)  cost  $120,000.    It  will  seat  1,280. 


Indianapolis,  Ind. — The  Irving  Theatre  Company,  with  a 
ipital  of  $2,000,  has  been  formed  to  promote  motion  pic- 
ire  theatres.  Herbert  L.  Whitehead,  Jos.  Thornton  and  J. 
/m.  Tucker  are  the  directors  of  the  new  company. 


Atkins,  Minn. — H.  O.  Mugridge  has  sold  his  motion  pic- 
ure  theatre  to  C.  C.  Simpson  and  O.  Wander,  of  Hills- 
oro,  N.  D. 


Le  Sueur,  Minn. — E.  E.  Lynch,  of  Montgomery,  has 
irchased  the  Joy  theatre  here,  and  assumed  possession. 


Maryville,  Mo. — Roy  Neal  has  sold  the  Electric  theatre  to 
H.  Hoffman,  of  Sac  City. 


Ashland,  Ore. — O.  T.  Bergner  has  transferred  his  lease 
for  the  Vining  theatre  to  George  A.  Hunt,  manager  of  the 
Page  theatre,  in  Medford. 


Charlotte,  N.  C. — The  Cantonment  Amusement  Company, 
of  Cleveland,  plans  to  erect  a  motion  picture  theatre  to 
seat  1,000  persons  at  Camp  Greene. 


Petersburg,  Va. — A  large  theatre  for  motion  pictures  is 
to  be  erected  at  Lakemont  Park,  near  Camp  Lee.  It  will 
seat  about  2,000  persons. 


Greenville,  S.  C. — Sevier  Amusement  Company  will  erect 
a  2,500-seat  motion  picture  theatre  at  Camp  Sevier.  It  will 
cost  $17,500. 


Columbia,  S.  C. — J.  W.  Lambeth,  Jr.,  of  Thomasville, 
N.  C,  has  been  appointed  manager  of  the  Broadway  theatre 
to  succeed  S.  W.  Craver. 


New  Orleans,  La. — The  Boehringer  Amusement  Company, 
Inc.,  is  planning  the  erecting  of  a  new  motion  picture  theatre 
at  Baton  Rouge. 


Macon,  Ga. — Herbert  Todd,  for  several  months  publicity 
manager  of  the  Macon  theatre,  has  severed  his  connection 
and  will  hereafter  be  associated  with  the  Kleine  Exchange 
in  a  similar  capacity  at  Atlanta,  Ga. 


Hancock,  Mich. — The  management  of  the  Majestic  theatre 
Hubbell  has  been  taken  over  by  Archie  Genereaux  and 
/ill  Banberry  and  the  popular  house  will  be  opened  under 
leir  direction. 


Green  Bay,  Wis. — A  board  composed  of  five  motion 
dure  censors  has  been  appointed  by  act  of  the  council 
sre  to  pass  on  all  films  exhibited  in  this  city.  They  will 
rve  without  compensation. 


Michigan  City.  Ind. — Marti"  Panty  has  sold  the  Idle 
our  theatre  to  Henry  Oldenettle. 


Tulsa,  Okla. — Ground  has  been  broken  for  the  erection 
of  a  $500,000  theatre  here.  O.  W.  Edward,  a  theatrical  man- 
ager, of  New  York,  is  building  the  new  amusement  place. 


Pine  Bluff,  Ark. — Rudolph  Lewine  announces  that  he 
will  open  a  motion  picture  and  vaudeville  theatre  in  the  Knox 
Scull  building  on  West  Second  street.  It  will  be  known  as 
the  Majestic. 


Plainview,  Tex. — W.  H.  Coon,  proprietor  of  the  Mission 
theatre,  has  purchased  a  site  on  Broadway  and  will  erect  a 
two-story  building  thereon,  to  cost  $10,000,  part  of  which 
will  be  devoted  to  a  modern  motion  picture  house. 


44 


EXHIBITORS  HERALD 


Guthrie,  Okla. — Manager  Pollard,  of  tlx  Gem  theatre, 
has  had  plans  drawn  for  a  new  theatre  to  he  located  on 
Harrison  avenue. 

SCENE  OF  A  HOLDOUT  MATINEE  CROWD 


THE  GREAT 
OUTCAST  Wl 


AN  PLAY: 
MURDOCH 


The  Front  of  the  Butterfly  Theatre,  Milwaukee,  Wis.,  on  the  Fourth  Day  of 
the    Run    of    the    "Outcast,**    Featuring    the    Mutual-Empire  Star, 
Ann  Murdock.  (Mutual) 

Dallas,  Texas — Fire  destroyed  the  Newport  and  Queen/ 
theatres  here  recently,  entailing  heavy  loss. 


Ft.   Worth,  Tex. — "Parkers  Joy  Land"  is  the  name 
the  second  amusement  place  to  he  erected  here  hy  C.  Xi 
Parker,  of  Leavenworth,  Kan. 


NOTED  SCREEN  AND  STAGE  STARS 

IN  PARAMOUNT'S  OCTOBER  FILI 


The  October  film  schedule  which  has  just  been  announced 
by  Paramount  Pictures  Corporation  includes  several  innov 
tions  and  important  additions  to  the  usual  roster  of  screed 
players.  The  first  of  the  Thomas  H.  Ince  productions  appears^ 
on  the  list,  and  the  first  of  J.  Stuart  Blackton's  series  of  adap- 
tations of  Sir  Gilbert  Parker's  novels  also  makes  its  appear- 
ance. The  stars  included  in  the  list  are  Marguerite  Clark, 
Billie  Burke,  Vivian  Martin,  Charles  Ray,  Dorothy  Dalton, 
Jack  Pickford,  Louise  Huff,  Sessue  Hayakawa  and  Ann  Pen- 
nington. 

The  productions  are:  "The  Ghost  House,"  featuring  Jack 
Pickford  and  Louise  Huff  and  directed  by  William  C.  De  Mille. 

"Arms  and  the  Girl,"  an  adaptation  of  the  successful  stage 
play,  starring  Billie  Burke  with  Thomas  Meighan  in  support. 
Joseph  Kaufman  is  the  director.  "The  Trouble  Buster,"  star- 
ring Vivian  Martin.  "The  Call  of  the  East,"  with  Sessue  Haya- 
kawa. Margaret  Loomis,  Tsuru  Acki  and  Jack  Holt  are  in 
the  supporting  cast — story  by  Beulah  Marie  Dix,  with  George 
Melford  as  director. 

The  first  Blackton  production  is  Sir  Gilbert  Parker's  "The 
World  for  Sale,"  with  a  cast  headed  by  Conway  Tearle  and 
Ann  Little.  Marguerite  Clark  appears  in  the  second  of  the 
series  of  Mary  Roberts  Rinehart's  "Sub-Deb"  stories,  directed 
by  J.  Searle  Dawley.  Charles  Ray  appears  in  the  Paramount- 
Ince  production,  "The  Son  of  His  Father."  Dorothy  Dalton, 
.mother  Ince  star,  appears  in  "The  Price  Mark."  Ann  Pen- 
nington, Ziegfeld  Follies  star,  returns  to  the  screen  in  "The 
Antics  of  Ann  " 


WALLACE  REID  TO  AGAIN  APPEAR 

OPPOSITE  NOTED  GERALUINE  FARRAR 

Wallace  Reid,  who  played  opposite  Geraldine  Farrar  in 
her  initial  Artcraft  spectacle,  "The  Woman  God  Forgot,"  has 
been  selected  by  Cecil  B.  De  Mille  to  again  portray  the  leading 
role  in  support  of  the  popular  diva  in  her  next  production.  "The 
Woman  God  Forgot"  was  recently  completed  at  the  Lasky 
studio  and  will  be  released  by  Artcraft  in  October.  Activities 
on  the  new  Artcraft-l'arrar  subject  will  be  commenced  as  soon 
as  the  work  of  cutting  and  assembling  the  first  production  is 
finished,  due  to  the  fact  that  Director  De  Mille  is  personally 
supervising  this  work. 


Bluebird  to  Adapt  Published 

Stories  for  All  Future  Films 


The  management  of  Bluebird  photoplays  has  come  to  the 
conclusion  that  printed  stories,  either  in  book  form  or  as  maga- 
zine features,  make  the  best  photoplays.  Consequently, 
arrangements  have  been  made  to  show  screen  versions  of  popu- 
lar novels  and  fiction  narratives  in  a  majority  of  future  films. 
Several  of  the  more  important  contracts  have  been  announced. 

"Anthony  the  Absolute,"  by  F.  Hopkinson  Smith,  along 
with  "The  Old  Fashioned  Gentleman,"  by  Richard  Harding 
Davis,  will  become  Rupert  Julian  productions  with  Ruth  Clif- 
ford starred  and  Monroe  Salisbury  featured.  Another  story  by 
the  late  Mr.  Davis  will  be  prepared  by  Joseph  De  Grasse  with 
Franklyn  Farnum  the  star  of  "The  Scarlet  Car." 

Mae  Murray  will  have  Louise  Winter's  novel,  "Princess 
Virtue"  as  her  first  Bluebird  subject.  "One  Clear  Call,"  from 
the  pen  of  Samuel  Merwin  will  be  presented  by  Carmel  Myers 
as  her  second  Bluebird.  "Heart's  Blood,"  a  story  from  the 
pen  of  Elaine  Sterne,  will  have  Dorothy  Phillips  as  its  star 
when  it  reaches  the  screen  shortly  after  the  new  year  begins. 

"The  Desire  of  the  Moth,"  created  by  Rupert  Julian,  with 
Ruth  Clifford  the  star  will  be  presented  Oct.  22,  and  "The 
Girl  by  the  Roadside"  from  Varick  Vanardy's  pen,  will  become 
a  Violet  Mersereau  Bluebird  during  December. 


TAYLOR  HOLMES,  ADE,  CHAPLIN 

SUPPLY  MATERIAL  IN  ESSANAY 

FILMS  FOR  THE  COMING  WEEK 


Taylor  Holmes,  Charlie  Chaplin  and  George  Ade,  the 
Hoosier  humorist,  supply  Essanay's  entertainment  material  for 
the  films  to  be  issued  the  coming  week. 

Mr.  Holmes,  who  formerly  was  a  stage  star,  will  be  seen 
in  a  comedy-drama  entitled  "Fools  for  Luck."  The  picture  is 
a  screen  version  of  Kennett  Harris'  story,  "Talismans."  It 
will  be  issued  on  the  Perfection  Pictures  program,  October  8. 

The  second  of  the  Essanay-Chaphns,  which  will  be  issued 
through  General  Film  Company,  October  13,  is  "A  Jitney 
Elopement."  This  series  is  comprised  of  new  prints  of  all 
the  pictures  Charlie  Chaplin  made  for  the  Essanay. 

The  next  George  Ade  Fable,  to  be  published  through  Gen- 
eral, is  entitled  "The  Fable  of  All  That  Triangle  Stuff  at 
Sized  Up  by  the  Meal  Ticket."  This  two-reel  feature  will 
appear  October  13. 


H/  MacMahon  Starts  Literary  Aid 

Bureau  in  N.  Y.  for  Producers 


A  novel  idea  of  helpfulness  to  producers  is  put  forward 
by  Henry  MacMahon  in  the  establishment  of  his  Literary 
Bureau,  which  was  opened  on  October  1  at  321  West  55th 
street,  New  York. 

"Every  film  executive  and  publicity  manager  needs  out- 
side help  or  information  in  a  hurry,  quite  often,"  says  Mr 
MacMahon.  "The  regular  staff  is  tied  up  with  other  matters 
or  the  needed  facts  are  not  available  without  digging  in  the 
libraries  and  some  hours  of  journalistic  interviewing.  Foi 
instance,  a  point  in  history,  drama,  art  or  science  baffles  pro 
ducing  director  or  scenario  chief;  or,  there  is  an  unusua 
number  of  writing  orders  to  be  executed;  or,  perhaps,  it  i 
imperative  to  get  in  touch  with  some  important  personage  fo 
an  interview  and  a  story.  I  purpose  to  meet  this  long-fel 
lack  of  supplemental  service.  Whatever  your  literary  prob 
lem  is,  bring  it  here.  I  can  solve  it  for  you,  or  I  can  pu 
you  in  immediate  touch  with  the  clues  to  its  solution." 

Having  done  extensive  research  work  for  D.  W.  Griffit 
and  many  other  producers,  Mr.  MacMahon  is  peculiarly  quali 
fied  for  this  branch  of  effort. 


C.  E.  SHURTLEFF  LEAVES  N.  Y.  TO 

OPEN  ST.  LOUIS  SELECT  EXCHANGJ 


C.  E.  Shurtleff,  sales  manager  of  Select  Pictures,  left  Ne 
York  this  week  on  a  trip  for  several  days,  the  main  obje' 
of  which  will  be  to  open  a  Select  exchange  in  St.  Louis.  Th 
new  branch  is  in  addition  to  the  eighteen  other  Select  E: 
changes  now  operating  in  the  United  States. 

The  St.  Louis  exchange  will  be  placed  in  charge  of  Edwai 
W.  Dustin,  formerly  of  the  Pathe  organization  and  until  r 
cently  the  Triangle  Branch  Manager  in  St.  Louis. 


EXHIBITORS  HERALD 


45 


OVER  THE  TOP" 


with 

J.  B. 


Universal  Starts 

a  New  Studio  at 

Big  Coast  Plant 


"Submarine"  Joe  Sameth.  of  the  Wil- 
iamson  Bros.,  has  been  running  on  the 
•im  for  the  past  week,  owing  to  the  fact 
hat  he  punctured  his  shoe  with  a  rusty 
lail. 

*  *  * 

Hopp  Hadley  has  a  new  joke.  "The 
■tar  and  the  leading  man  had  a  falling 
>ut  at  seven  o'clock  and  at  nine  thev 
-MADE  up."  Ha!  Ha!  Pass  the 
>nions. 

*  *  * 

Bill  Hines  of  the  Triangle  is  playing 
.ome  good  golf,  and  most  any  Sunday 
norning  bill  can  be  seen  at  Van  Cort- 
andt  Links  whacking  clumps  of  sod  in- 
o  the  air.  It  is  said  he  can  do  eighteen 
loles  in  six  hours. 

*  *  * 

One  E.  Shipman  sure  is  getting  away 
\'ith  the  barrier,  and  everything  would 
eem  to  indicate  that  he  can  hold  the 
ield.    Watch  'em  come  under  the  wire. 

*  *  * 

A.  H.  Russell  is  about  again.  Must  be 
ime  for  another  exposition  for  the 
aovies  at  the  Palace.  Don't  push. 
Gents,"  Al  has  plenty  of  space  left. 

*  *  * 

Some  "light-fingered  gent  of  the  road" 
ntered  my  office  last  week  and  jim- 
lied  my  desk;  among  other  things  he 
ot  a  page  of  my  literary  gems.  Some 
oss  to  the  boys,  but  I  will  give  you  an 
verdose  next  week.  Contemporaries 
•efrain  from  using  same  on  penalty  of 
abeas  corpus,  et  al. 

*  *  * 

Frank  A.  Lapin  the  dynamic  picture 
ontractor,  finds  Long  Island  a  most 
icrative  field  of  operation.  He  has  con- 
erted  the  boys  of  the  Island  to  the  use 
f  "Sherry"  in  place  of  apple  jack. 

*  *  * 

Director  Ralph  Dean  asks:  "What 
oes  it  profit  a  man  if  he  gain  the  whole 
orld  and  sets  stranded  in  Texas?" 


:•   stakT  a 
blue9ipd  da/ 

IN     YOUR  HOU/'E 


The  booming  of  the  Nicholas  Power 
Company  has  a  jo3"ful  sound.  Advertis- 
ing Manager  Cassard  has  laid  out  a  re- 
markably comprehensive  ■  campaign,  which 
should  show  big  returns,  and  at  the  same 
time  start  Arthur  "Export"  Lang  pound- 
ing out  bales  of  publicity.  He's  the  boy 
that  can  do  it,  and  get  it  over.  Also  in 
Esparanto. 

*  *  * 

If  the  Red  Cross  parade  didn't  sug- 
gest something  to  you,  I  will:  "These 
are  the  times  that  try  men's  souls,"  and 
anything  you  give,  from  a  dime  to  a 
dollar,  will  help  to  buy  the  bandages 
that  may  be  the  means  of  saving  jour 
life  later  on.  Kick  in,  boys,  and  let  'em 
see  that  your  heart  is  in  the  right  place. 

*  *  * 

Since  last  issue.  Harry  Poppe  has  re- 
turned, and  with  an  honorable  discharge 
from  the  army.  Xo  fault  of  Harry's  that 
they  wouldn't  send  him  to  the  Front. 

*  *  * 

Wish  the  truant  officer  would  get  on 
Charley  Pope's  trail,  and  make  him 
drive  an  ambulance  at  the  front,  instead 
of  keeping  the  ambulances  busy  in  New 
York.  Charley  is  a  good  driver,  and  a 
good  scout,  and  I  believe  he  could  side- 
step a  Hun  pill  if  he  had  to. 

*  *  * 

(With  apologies  to  Benny  Ziedman) 
One  lucky  day,  out  on  the  screen 
I   caught  a  dazzle  of  your  toothsome 
grin; 

It  loosened  up  my  liver  and  my  spleen 
And  percolated  like  a  swig  o'  yin. 
Xo  longer  am  I  lachrymose  ind  mean: 
I  had  to  laugh,  doggoneit.    Doug — You 
win. 

*  *  * 

Harry  Sherman  must  have  taken  the 
"Lost  Express."  Every  day  he  is  ex- 
pected on  the  Twentieth  Century,  but 
he  can't  be  located  with  the  assistance 
of  a  range  finder. 

*  *  * 

Wonder  why  Adele  Fletcher  keeps 
below  the  "Dead-line"  all  the  time.  She 
used  to  drop  in  and  slip  us  an  effusion 
once  in  a  while.    Mavfair  better  later  on. 

wow: 


Tom  Bedding  says  that  "Owing  to 
low  visability,"  and  high  atmospheric 
pressure  over  the  lake  regions,  (west 
shore  of  Lake  Michigan  not  included), 
there  is  something  big  in  the  air,  but  as 
to  its  nature,  he  must  remain  in  a  state 
of  recalcitrant  rectitude,  to  inquisitorial 
encroachment."  Try  him  out  yourself, 
if  vou  don't  believe  it. 


Edwin  Simone  of  the  Universal  Film 
Company  Laboratories  nas  been  called 
to  the  colors.  Good  luck  to  him!  Edwin 
is  the  son  of  Chas.  Simone  of  directorial 
renown.  Habitat,  Bayonne.  Chas.  has 
two  other  sons  who  are  willing  to  "dc 
their  bit."  but  Pop  says  no.  Someone 
has  to  shovel  a  path  around  the  clothes- 
line this  winter,  and  Dad  has  lumbagus 
philumjitus  in  the  left  shoulder. 


Work  was  begun  this  week  upon  the 
construction  of  another  electnc  lighted 
studio  at  L'niversal  City. 

When  this  building  is  completed  there 
will  be  three  similar  studios  at  the  plant. 
Unlike  the  others,  the  new  structure  will 
be  built  entirely  of  wood  and  there  will 
be  125,000  feet  of  lumber  in  the  build- 
ing. Its  hundred-foot  trusses  have  been 
designed  to  carry  heavy  loads  and  ex- 
periments made  with  them  indicate  that 
automobiles  can  be  suspended  from  the 
trusses  without  their  weight  affecting 
them  in  the  least 

The  new  electric  lighted  studio  will  be 
100  feet  wide  and  300  feet  long,  just  100 
t'cet  shorter  than  the  largest  studio 
where  the  directors  work  at  night  and 
during  inclement  weather. 

This  new  studio  building,  which  is  be- 
ing erected  under  the  supervision  of  Fi 
S.  Stark,  superintendent  of  construction 
at  Universal  City,  who  planned  it  with 
Milton  Moore,  technical  director,  will 
be  completed  in  about  four  weeks,  a 
month  or  more  in  advance  of  the  rainy 
season.  With  this  additional  improve- 
ment the  twenty-four  producing  com- 
panies at  present  operating  at  the  Big 
U  plant  will  have  more  than  adequate 
accommodation  for  the  special  work  the 
Universal  management  has  in  contem- 
p'ation  for  the  coming  winter  months. 


Motion  Picture 

Ambulance  Fund 

Is  Raising  Money 

Mrs.  J.  Stuart  Blackton  and  her  co- 
workers for  the  Ambulance  Fund  of  the 
Motion  Picture  Players,  announce  that 
they  are  meeting  with  success  in  raising 
sufficient  funds  to  purchase  and  equip 
with  a  year's  supplies  nine  ambulances 
for  France. 

The  Ambulance  Fund,  with  headquar- 
ters at  1  West  67th  Street,  New  York, 
is  a  branch  of  the  Stage  Women's  War 
Relief.  Mrs.  Blackton  is  chairman.  Miss 
Bess  Meredyth.  vice-chairman,  Miss 
Xancy  Palmer  who  has  already  qualified 
as  an  ambulance  driver  and  expects  to 
go  "over  there"  for  service  before 
Christmas,  is  secretary  and  Miss  Anne 
Scott,  manager.  The  Picture  Players' 
Division  was  originally  organized  to 
raise  funds  for  comfort  kits  to  be  sent 
to  our  boys.  » 


Washington  M.  P.  Co. 
of  Spokane  Gets 

Lease  on  a  Site 


New  Tyrone  Power  Enterprise  Gets 
Minnehaha  Park  Land 
for  Studio 


Spokane,  Wash. — The  Washington  Mo- 
tion Picture  Corporation,  the  new  Tyrone 
Power  film  enterprise,  has  secured  a 
lease  on  land  in  Minnehaha  park,  upon 
which  it  will  erect  a  modern  studio.  The 
lease  covers  the  dancing  pavilion  and 
other  buildings  in  the  park,  giving  the 
new  company  much  natural  scenery  with 
which  to  work. 


4(5 


EXHIBITORS  HERALD 


'Ashes  of  My  Heart,"  First  Berg  Film  for 

State  Rights  Stars  Barbara  Castleton 


Story  Is  an  Adaptation  of  Edith  Blinn's  Novel,  One  of  the 
Most  Popular  Books  Last  Season;  Thrilling  Tale  Called 
Powerful  and  of  Vital  Interest 


Harry  Berg,  who  has  recently  entered 
the  states  rights  field  as  a  producer,  is 
busily  engaged  in  selecting  stories  for 
the  plays  in  which  he  is  to  star  Barbara 
Castleton.  He  is  putting  particular  care 
upon  this  branch  of  the  work,  feeling,  as 
he  does,  that  a  story  of  particular  merit 
is  necessary  to  the  success  of  a  picture 
on  the  states  rights  market. 

"The  producer's  problem,"  he  says,  "in 
this  field  of  work  is  a  particularly  diffi- 
cult one.  In  the  first  place,  he  must  se- 
lect a  story  that  is  adaptable  to  his  star; 
one  that  is  a  fit  vehicle  for  her  talents. 
On  the  other  hand,  he  must  find  a  story 
which  is  above  the  ordinary  program 
picture,  and  which  may  be  circulated  as 
a  territorial  feature. 

"In  the  case  of  Miss  Castleton,  the 
problem  is  somewhat  simplified,  for  her 
experience  has  been  such  as  to  enable 
her  to  undertake  practically  any  type  of 
role  successfully.  Consequently,  I  have 
been  able  to  concentrate  my  attention  on 
securing  strong,  virile  stories,  which, 
backed  by  Miss  Castleton's  personality, 
I  feel  sure  will  compare  favorably  with 
any  films  on  the  states  rights  market. 

"One  of  the  best  stories  that  I  have 


Greiver  &  Herz,  the  Chicago  distrib- 
uting concern  which  issues  big  feature 
films  to  the  trade  throughout  the  Cen- 


found  is  'Ashes  of  My  Heart,'  by  Edith 
Blinn.  This  book  was  one  of  the  most 
popular  novels  of  last  season.  The  story 
is  one  of  thrilling,  vital  interest,  and  is 
one  that  will  afford  Miss  Castleton  ample 
opportunity  to  display  her  versatility. 
The  problem  which  it  presents  is  the  old 
one  of  heredity  versus  environment.  A 
girl,  born  of  a  gambler  father  and  a 
mother  addicted  to  the  use  of  drugs,  as 
a  baby  is  placed  in  the  sheltered  seclu- 
sion of  a  convent,  and  reared  for  eigh- 
teen years  without  the  knowledge  of 
her  parentage.  What  would  she  do  upon 
suddenly  finding  herself  entirely  her  own 
mistress?  Will  she  follow  her  heritage 
of  instinct  for  dissipation,  bequeathed  to 
her  by  her  parents,  or  will  the  strict 
training  of  the  convent  be  sufficient  to 
hold  those  instincts  in  check?  This  is 
the  problem  that  Miss  Blinn  presents 
and  solves,  and  in  the  process  has 
evolved  a  story  which  will  make  a  most 
remarkable  picture. 

"I  have  not  yet  decided  what  the  first 
film  will  be.  Several  stories  are  under 
consideration,  and  an  announcement  will 
be  made  shortly  definitely  outlining  our 
plans." 


tral  States,  have  secured  the  rights  to 
"Mother  Love  and  the  Law,"  made  by 
Crystal  Photoplays  Company  of  Chi- 
cago, and  "Trooper  44,"  produced  by  the 
E.  I.  S.  Motion  Picture  Corporation. 

These  features  will  be  distributed  to 
exhibitors  in  the  states  of  Illinois,  In- 
diana and  Wisconsin.  "Mother  Love 
and  the  Law,"  which  is  founded  on  the 
sensational  dramatic  case  of  Dolly  Ledg- 
erwood  Matters,  which  gained  national 
attention  during  hearings  in  a  Chicago 
court,  features  Mrs.  Matters  in  the  lead- 
ing role.  George  A.  Siegmann,  who  for- 
merly was  with  the  David  Wark  Grif- 
fith forces,  directed  the  production. 

The  star  roles  of  "Trooper  44,"  which 
was  directed  by  Roy  Gahin,  were  en- 
acted by  George  Soule  Spencer  and  Miss 
June  Day.  The  film  story  depicts  the 
romantic  adventures  of  a  mounted 
trooper,  and  a  pleasant  love  theme  has 
been  carefully  worked  into  the  action 
of  the  play. 


REALISTIC  TRAIN  WRECK 

IN  ESSANAY'S  "FIBBERS." 


A  realistic  train  wreck  scene  is  shown 
in  "The  Fibbers"  in  which  Bryant  Wash- 
burn plays  the  leading  role. 


Miss  M.  J.  Scott  to 

Star  in  New  Lewis 

Film  Production 


Mabel  Juliene  Scott,  whose  work  in 
the  role  of  Necia  in  the  Edgar  Lewis 
production  of  "The  Barrier,"  will  long 
be  remembered,  is  soon  to  appear  in  an- 


MABEL  JULIENE  SCOTT 
who  plays  Jeanette 
in 

"  THE    SIGN    INVISIBLE  " 
Produced  and  Directed  by 
EDGAR  LEWIS 

other  screen  adaptation  of  this  popula 
author's  books. 

Miss  Scott  plays  the  role  of  Jeanett 
in  "The  Sign  Invisible,"  being  produce' 
under  the  direction  of  Edgar  Lewi: 
from  the  scenario  by  Anthony  Kelh 
Many  of  the  scenes  of  the  photopla 
were  produced  by  Mr.  Lewis'  compan 
at  Fort  Ticonderoga,  N.  Y. 


Mme.  Petrova's  Co. 

Filming  Scenes 

for  Initial  Pla 


Madame  Olga  Petrova  and  the  cast 
the  first  picture  now  being  made  by  t' 
Petrova    Picture    Company    have  be> 
spending  the  greater  part  of  this  we 
taking  exteriors  on  the  estate  of  M: 
George  Pratt  at  Glen  Cove,  Long  Islar 
Several  of  the  scenes  called  for  in'  see 
ario,  which  was  written  by  Mme.  Petro 
herself,  are  laid  in  the  Kingdom  of  B' 
mark,  where  the  love  scenes  between  t; 
Crown   Prince    (Thomas   Holding)  a! 
the  beautiful  American  girl  who  la) 
becomes  his  morganatic  wife  (Petrov 
take  place  in  the  Royal  Gardens.  Con:, 
quently  an  unusually  sumptuous  est; 
was  required,  and  Mme.  Petrova  is  f< 
tunate  in  having  Mrs.  Pratt  volunteer  t 
use    of    her    beautifully    kept  law 
attractive  swimming  pool,  sunken  g 
dens  and  dense  woodland. 


Greiver  &  Herz  Get  Two  Big  Features  for 

Trade  in  Illinois,  Indiana  and  Wisconsin 

"Mother  Love  and  the  Law"  and  "Trooper  44,"  Two  of  Sea- 
sons Film  Successes,  Ready  for  Publication  to  Exhibitors 
in  Three  Central  States;  Both  Have  Notable 
Stars  in  Big  Roles 


EXHIBITORS  HERALD 


47 


eminine  Theatre  Patrons  to  Get  Favors  in 

Houses  Showing  BlackwelPs  400th  Film 

^orld  Film  Corp.  to  Commemorate  Occasion  Said  to  Be 
Entirely  Unique  in  Cinema  History;  Star  Has 
Been  in  Screen  Plays  Seven  Years 


Carlyle  Blackwell,  who  stars  in  World- 
ctures  Brady-Made,  is  working  on  his 
ur  hundredth  screen  play,  in  each  of 
ich  he  has  acted  the  principal  mascu- 
e  role. 

To  commemorate  the  occasion,  which 
entirely  unique  in  cinema  history,  the 
orld  Film  Corporation  has  adopted 
easures  to  provide  a  souvenir  for  every 
minine  member  of  each  assemblage 
at  witnesses  this  particular  picture  in 
1  theaters  where  it  is  shown. 
Mr.  Blackwell  has  been  a  screen  player 
r  seven  years  and  is  entering  his  eighth, 
he  first  film  drama  in  which  he  ap- 
•ared  was  the  Vitagraph  version  of 
"ncle  Tom's  Cabin, "a  feature  production 
msidered  altogether  immense  at  that 
rly  period.  He  remained  with  Vita- 
aph  for  nine  months,  appearing  in  pic- 
res  of  one  and  two  reels  apiece. 
The  actor  then  joined  Kalem  for  a 
rm,  and  afterward  had  a  long  engage- 
ent  with  Paramount-Lasky-Famous 
ayers,  spending  a  part  of  his  time  in 
ew  York  and  the  rest  in  California.  In 
ecember  he  will  have  been  for  two 
ars  with  World-Pictures  Brady-Made, 
nich  confines  itself  to  the  production  of 
atures.  each  of  five  reels  or  more. 
The  name  of  the  photodrama  to  the 
minine  patrons  of  which  special  sou- 
nirs  are  to  be  given  will  be  announced 
ortly.   The  reason  for  the  delay  is  that 


the  play  is  being  prepared  under  a  work- 
ing title  which  serves  merely  to  identify 
it  in  the  process  of  production  as  against 
the  other  six  now  as  always  in  the  mak- 
ing at  the  World  studio. 

A  permanent  name  may  not  be  decided 
upon  until  the  drama  is  fully  completed. 
Mr.  Brady  does  not  permit  his  output  to 
be  finally  titled  until  all  the  members  of 
his  staff  have  had  a  chance  to  make  sug- 
gestions based  upon  viewing  the  finished 
film. 


IMPORT  FILM  CO. 

OFEERS  HISTORY 

REELS  OF  FRANCE 

"Birth    of   Democracy"  Shows 
"Reign  of  Terror"  Period  and 
Fall  of  Robespierre 


"Honeymooners"  to  Be 
Next  Film  Vehicle 
for  Norma  Talmadge 

"The  Honeymooners,"  a  comedy-dra- 
ma written  for  the  screen  by  Eve  Un- 
sell  from  the  story  by  Lloyd  Sheldon, 
will  be  Constance  Talmadge's  next  Se- 
lect picture. 

It  is  said  the  play  gives  the  star  ex- 
cellent opportunity  to  display  her  com- 
edy talent.  Miss  Talmadge,  her  direc- 
tor and  company  now  are  at  Niagara 
Falls,  N.  Y.,  where  the  greater  part  of 
"'The  Honeymooners"  will  be  staged. 

Miss  Talmadge's  first  Select  picture, 
"Scandal,"  is  announced  for  early  pub- 
lication. 


"Democracy  has  been  a  much-used 
theme  in  autumn  motion  picture  pro- 
ductions. The  present  world  war  natur- 
ally has  offered  tremendous  inspiration 
for  this  type  of  picture,  and  producers 
are  carrying  the  idea  to  the  limit  in  all 
varieties  of  films. 

One  of  what  is  said  to  be  the  best 
of  this  kind  recently  put  upon  the  mar- 
ket is  "The  Birth  of  Democracy,"  pub- 
lished by  the  Export  and  Import  Film 
Company,  Inc.  Ben  Blumenthal,  presi- 
dent of  that  organization,  has  held  seve- 
ral private  showings  for  the  benefit  of 
various  critics,  and  the  picture  has  been 
well  received. 

The  story  deals  with  the  period  of  the 
French  Revolution,  known  as  the  "Reign 
of  Terror,"  and  shows  the  final  winning 
of  liberty  through  the  sacrifice  of  the 
French  people.  As  a  matter  of  history 
the  picture  is  a  faitful  reproduction  of 
the  life  of  that  period.  All  the  famous 
characters  of  the  t:me  are  portrayed; 
the  martyrs  on  the  way  to  the  guillotine, 
the  tribunal  where  accusation  means 
death,  and  lastly  the  portentous  scenes 
in  the  Convention,  depicting  the  fall  of 
Robespierre  and  the  end  of  the  "reign 
of  terror"  which  had  plunged  all  France 
into  a  bloody  nightmare. 


Tough  Ceases" 


TRADE  MARK  REG. 


CONGO 

TUBE 
SHIELDS 

No  Metals — No  Chem- 
icals— Applied  to  any 
tire  in  three  minutes. 


Puncture  Troubles 
ENDED 

All  Congo  Tires  Equipped  will  actually  give  greater 
mileage  by  allowing  wearing  right  down  through  the 
fabric  without  danger.   Write  for  circular  and  prices. 

CONGO  MFG.  CO.,  Inc.  V&W.  New  York  City 


Tube  Shield  in 
CONGO  TIRE 


48 


EXHIBITORS  HERALD 


TEN  FIVE-REELERS  ON  OCT.  SCHEDULE 

OF  MUTUAL  FILMS  WITH  NOTED  STARS 


Olive  Tell,  Stage  Player,  Makes  Screen  Debut  in  "The  Unforeseen;' 
Anita  King,  Edna  Goodrich,  Mary  Miles  Minter  and  Others 
Are  Featured  in  Big  Plays 


Ten  five-reel  productions  with  "big 
stars  only"  are  scheduled  for  October 
by  the  Mutual  Film  Corporation  under 
its  schedule  of  "two  a  week,"  which  was 
inaugurated  September  1,  1917. 

The  month  will  bring  a  new  star  to 
the  screen.  Miss  Olive  Tell,  an  actress 
of  the  speaking  stage,  will  be  seen  in 
her  first  picture,  "The  Unforeseen," 
October  22. 

Miss  Anita  King's  first  picture  under 
the  Mutual  banner,  "The  Girl  Angle," 
is  set  for  publication  October  8.  Miss 
King  has  been  engaged  by  E.  D.  Hork- 
heimer  to  appear  in  a  series  of  star  pro- 
ductions for  Mutual. 

Miss  Edna  Goodrich,  whose  first  Mu- 
tual picture  was  "Reputation,"  is  on  the 
October  schedule  twice,  in  "Queen  X" 
and  "A  Daughter  of  Maryland.'  Miss 
Mary  Miles  Minter's  "Her  Country's 
Call,"  is  on  the  list  for  October  1,  and 
"Peggy  Leads  the  Way"  is  listed  for 
October  29. 

Month's  Schedule  Outlined 

The  months  schedule  includes:  Oc- 
tober 1,  "Queen  X,"  the  second  of  the 
series  of  Mutual  productions  starring 
Miss  Goodrich,  from  the  story  by  Edwin 
M.  Stanton,  assistant  district  attorney  of 
New  York,  and  deals  with  the  federal 
crusade  against  a  gang  of  Oriental 
smugglers. 

"Her  Country's  Call,"  the  second  of  the 
new  series  of  Mutual-American  produc- 
tions starring  Mary  Miles  Minter,  in 
which  Miss  Minter  is  cast  as  a  patriotic 
little  mountaineer. 

October  8,  "The  Girl  Angle,"  the  first 
of  the  series  of  Mutual-Horkheimer  star 
productions  featuring  Miss  Anita  King. 
The  picture  is  laid  in  the  West  with  Miss 
King  in  the  role  of  a  woman  who  hates 
the  male  of  the  species  and  gets  into 
complications  with  outlaws  and  sheriffs. 

"Southern  Pride,"  sixth  of  the  series  of 
American-Mutuals  starring  Gail  Kane, 
casts  Miss  Kane  as  the  daughter  of  an 


Following  close  after  its  initial  pre- 
sentation to  a  big  audience  at  the  Ritz- 
Carlton  Hotel,  New  York,  Herbert 
Brenon's  new  feature,  "The  Fall  of  the 
Romanoffs,"  depicting  the  collapse  of 
the  Russian  autocracy  and  all  of  the  de- 
velopments since  the  abdication  of  the 
Czar,  is  now  offered  for  sale  on  a  terri- 
torial rights  rfasis.  This  is  said  to  be  the 
best  and  biggest  of  all  Herbert  Brenon's 
productions. 

The  trade  press  reviews  of  the  pro- 
duction, as  well  as  the  reviews  of  the 
New  York  daily  newspapers,  are  unani- 
mous in  their  approval  of  the  picture. 


old,  aristocratic,  but  impoverished,  South- 
ern family,  loved  by  two  men  and  lov- 
ing one. 

October  15,  "The  Beautiful  Adventure" 
is  Miss  Murdock's  second  picture,  an 
adaptation  of  the  Charles  Frohman  stage 
success. 

"The  Calendar  Girl"  is  the  second  of 
the  Mutual-American  productions  star- 
ring Miss  Juliette  Day,  who  left  Broad- 
way after  her  success  in  "Upstairs  and 
Down"  to  appear  in  pictures. 

October  22,  "The  Unforeseen"  is  Miss 
Olive  Tell's  first  motion  picture,  one  of 
the  series  of  Charles  Frohman's  plays  in 
pictures  produced  by  the  Empire  All- 
Star  Corporation  for  Mutual.  Miss  Tell 
is  a  speaking  stage  star  of  magnitude 
and  "The  Unforeseen"  was  chosen  as  the 
vehicle  for  her  picture  debut. 

"The  Sea  Master  '  is  the  second  of  the 
new  series  of  William  Russell  produc- 
tions, following  "Sands  of  Sacrifice."  It 
gives  Mr.  Russel  a  new  role  as  a  hero 
of  a  sea  story. 

October  29,  "Peggy  Leads  the  Way" 
is  the  third  of  the  new  series  of  Minter 
Mutuals.  The  story  is  laid  in  the  big 
forests  of  California. 

"A  Daughter  of  Maryland,"  the  third 
of  the  series  of  Mutual  productions  star- 
ring Edna  Goodrich,  casts  the  stage 
beauty  in  the  role  of  a  beautiful  girl  of 
the  old  Southland. 

Forthcoming  Mutual  productions,  now 
in  the  course  of  production  or  finished, 
awaiting  a  place  on  the  schedule,  include 
"Wit,"  starring  Gail  Kane;  "Betty  and 
the  Buccaneers,"  Miss  Juliette  Day's 
third  picture;  "Lucky  Jim,'  starring  Wil- 
lian  Russell;  "Doing  Her  Bit,"  Mar- 
garita Fischer's  first  picture  under  her 
new  contract  with  the  American  Film 
Company,  Inc.;  "Playing  the  Game," 
starring  Anita  King;  "The  Imposter," 
"The  Richest  Girl"  and  "My  Wife,"  star- 
ring Ann  Murdock,  and  "American 
Maid,"  with  Edna  Goodrich. 


Realizing  that  the  new  counter  revolu- 
tion in  Russia  and  the  likelihood  of  still 
further  dramatic  changes  in  the  stage 
setting  of  a  nation's  governing  forces 
would  make  "The  Fall  of  the  Roman- 
offs" of  even  greater  value  to  territorial 
rights  purchases,  Herbert  Brenon  on 
the  day  following  his  first  public  pre- 
sentation of  the  picture  rushed  the  nega- 
tive to  the  laboratories  with  a  heavy 
order  for  prints.  This  will  enable  the 
Iliodor  Picture  Corporation  to  make  a 
quick  delivery  of  the  production  to  pur- 
chasers, enabling  them  to  in  turn  play 
or  offer  the  picture  while  interest  in  the 


actual  Russian  news  drama  in  the  daily- 
papers  is  at  its  highest. 

In  building  this  great  picture  around 
the  figure  of  Iliodor,  the  former  spiritual 
adviser  of  the  Czar,  and  having  Iliodor 
in  the  flesh  before  his  camera,  Herbert 
Brenon  exercised  good  judgment  in  the 
selection  of  his  splendid  cast,  utilizing 
such  popular  stars  as  Nance  O'Neil, 
Alfred  Hickman,  Katerina  Galanta,  Wil- 
liam E.  Shay,  Mile.  Marcelle  and  a  dozen 
others  of  almost  as  great  popularity  on 
the  screen.  The  address  of  the  Iliodor 
Picture  Corporation  now  is  16  East  42d 
street,  New  York  City. 

"The  Auction  Block" 
Newest  Beach  Film 

Has  Strong  Cast 

In  "The  Auction  Block,"  the  photoplaj 
made  from  the  Rex  Beach  novel,  soot 
to  be  issued  through  Goldwyn,  an  unusu 
ally  capable  cast  of  players  will  be  seen 

Rubye  De  Remer  plays  the  role  o 
Lorelei  Knight,  the  country  girl  whos> 
greedy  parents  and  scheming  brothe 
bring  her  to  New  York  to  put  her  on  th> 
auction  block,  for  sale  to  the  highes 
bidder.  Miss  De  Remer,  a  newcomer 
motion  pictures,  was  for  two  years  wit 
the  Ziegfeld  "Follies"  Co. 

Another  important  feminine  role  is 
the  hands  of  Florence  Deshon,  last  yea 
in  David  Belasco's  production  of  "Seve 
Chances." 

Tom  Powers,  who  plays  the  juvenil 
hero,  Bob  Wharton,  won  Broadway  fam 
in  "Mr.  Lazarus"  and  "Mile-a-Minut< 
Kendall."  He  also  played  the  leadin 
role  in  "Oh,  Boy!"  the  musical  corned 

The  role  of  John  Merkle  is  played 
Alec  Francis,  widely  known  to  pictui 
fans. 

Other  players  in  "The  Auction  Bloc! 
are  Florence  Johns,  Dorothy  Wheele 
Walter  Hitchcock,  Ned  Burton,  Chad 
Graham,  George  Cooper,  Francis  Joy 
Bernard  Randall  and  Peter  Lang. 


NEW  THEATERS 


Terre  Haute,  Ind. — The  Bankers  &  Merchai 
Theatre  Co.  of  Chicago  will  erect  a  new  theatre 
8th  street  and  Wabash  avenue. 


Grand  Rapids,  Mich. — The  Beecher,  Inc..  Mov 
Picture  Theatre  Company  is  having  plans  prepai 
for  a  new  motion  picture  theatre  on  Division 
nue,  north  of  Hall  street.    It  will  have  a  seat 
capacity  of  1,000. 

Philadelphia. — The  Standard  Construction  Co 
estimating  on  the  Queen  theatre,  a  one-story  mot 
picture  house  to  be  built  from  plans  by  Henry 
Reinbold,  at  northeast  corner  of  Queen  Lane 
Schuyler  street,  for  the  Queen  Theatre  Co. 


Seattle,  Wash. — A  new  theatre  to  be  known 
the  Rex  will  be  erected  at  416  Pike  street, 
cost  of  $2,000. 


Montgomery,  Ala. — A  new  motion  picture  tl 
tre  for  negroes  will  be  erected  by  the  Pekin  Am1 
ment  Company.  R.  B.  Wilby,  of  the  Str 
Amusement  Co.,  is  president  of  the  new  cone 


Earle,  Ark. — Architect  S.  G.  Weigel  is  prepai 
plans  for  the  erection  of  a  new  motion  pid 
theatre  and  auditorium  here  to  cost  $6,500. 


Madison,  Wis. — The  Mifflin  Realty  Co.  is  a] 
to  erect  a  new  photoplay  house  on  East  Mi 
street.  The  companv  is  capitalized  at  $100 
Ralph  W.  Jackson,  Dr.  Wm.  Gird  Beecroft 
Sidney  H.  Stuart  are  the  incorporators. 

Ridgely,  Tenn. — L.  V.  Peacock  has  lease 
building  and  will  remodel  it  into  a  motion  pic 
theatre. 


Petersburg,  Va. — W.  J.  Rahily  has  leased  a  b 
ing  at  16  N.  Sycamore  street  and  will  conve 
into  a  photoplay  theatre.  It  will  have  a  sei 
capacity  of  1,500. 


"FALL  OF  ROMANOFF'S"  FILM  IS  OFFERED  FOR 

SALE  TO  EXHIBITORS  ON  TERRITORIAL  BASIS 


Feature  Which  Depicts  Collapse  of  Russian  Autocracy,  Abdication  of 
Czar,  and  Historical  Developments,  Is  Lauded  by  Press 
at  New  York  Showing 


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Advisory  Board: 

SAMUEL  GOLDFISH 

Chairman 
EDGAR  SELWYN 
MARGARET  MAYO 
IRV1N  S.  COBB 
ROI  COOPER  MECRUE 
ARCHIBALD  SELWYN 
CROSBY  CAICE 
PORTER  EMERSON  BROWNE 


'/■■//.>. 


 if 


She  Sought  to  Defeat 
That  Thing  Called  Love 

A  LL  her  life  a  beautiful  woman  stifled  the 
impulses  of  her  heart.  She  would  not 
believe.  She  would  not  trust.  She  would 
not  forgive  the  one  who  had  destroyed  her 
faith  in  man. 

Picture  Jane  Cowl  in  such  a  role — beautiful, 
appealing,  powerful.  A  woman  of  charm 
and  emotion;  a  woman  to  set  men's  hearts 
athrob,  but  a  woman  who  unyieldingly  said 
to  men:  "Stand  back." 

This  is  the  keenest,  biggest  and  most  com- 
pelling drama  that  Gbldwyn,  thus  far,  has 
made  into  a  picture.  Again  you  get  a 
great  story,  featuring  a  great  star  by  a 
famous  author  when 


(ftoldwyn 

~  presents : 

JANE  COWL 

in 

The  Spreading  Dawn 

By  Basil  King 

supported  by  a  cast  of  popular  favorites  in- 
cluding Orme  Caldara,  Henry  Stephenson, 
Florence  Billings,  Cecil  Owen  and  others 
well  known  on  the  screen  and  stage. 


0old\yynO^icturcs 

Corporation 

16  East  42nd  Street,  New  York  City 


I" 


Herbert  Brenon 


BRENON  PRODUCTIONS 


has  in  coursi 
of  preparatio 


Hamilton  Amuaement  Company 


Tamilian  U^ratrr 


Sept.  £2fift.  1*17 


HxlKBKRI  BKSIiOB  FILU  CORP., 
729  Seventh  Ave., 
New  York  City,  U.Y. 
Gentlemen  :- 

In  respcoswo  to  your  latter  making  inquiries  reg-  . 
garding  the  Lone  So if  would  state  that  I  never  played  a  pict- 
ure in  the  Hamilton  theatre  that  met  with  hotter  oommendat- 
ionS|  I. heard  not  one  oomplaiat  ae  to  etory,  production, 
acting,  eto.,  and  would  think  that  some  more  pictures  of  this 
olaee  with  tha  same  star  would  go  big  here.    I  am  satisfied 
that  after  showing  the  Wolf  that  the  name  Brenon  in  conn- 
, eotion  with  the  production  of  any  other  photoplay  in  the 
future  insures  suooese  in  my  theatre,      I  do  not  see  where  any 
improvement  oould  be  made  over  this  production^ 


tmptyPocket! 


By 
Rupert 
Hughes 


Yours  for  success 


EMPTi 
POCKET 

will  be  swifs 

and  even  mcl 
dramatic  rtii 

The  Lone  W< 


I 


EXHIBITORS  HERALD 


'iJi 'U.  iJi  £3  'iJi i^Mj^i  ±li     £Ji iLS £Ji iLS Zlt iJs i-Ji iUa CJt CJj CJi  gJi CH:  j  ^  ^ CJ; ^^TE^i  CJ;  iJ-  '£2TtLX     'C-'J il ";Trr v  \  v_x  v:;  rvTrr; Ui!  EiiM^ 


BELZNICK#PICTURES 


H 


arry 


Web 


er 


Presents 


EVA  TANGUAY 


IN 


"Tke  Wild  Girl" 


From  the  story  of  George  Rosener 


Directed  by  Howard  Estabrook 


WIS  first  appearance  on  the 
screen  of  the  most  magnetic 
personality  of  the  entertain- 
ment stage — the  famous  Eva  Tan- 
guay  whose  songs  and  eccentric  acts 
have  packed  theatres  from  the  Atlan- 
tic to  the  Pacific  for  years  past — 
offers  to  Exhibitors  a  most  unusual 
opportunity  for  the  tremendous  prof- 
its to  be  secured  by  an  early  showing 
of  her  first  picture.  Big  money  will 
be  made  with  "The  Wild  Girl.  Act 
quickly  and  get  your  share! 


Distributed  by 

SELECT  PICTURES  CORPORATION 


729  SEVENTH  AVENUE 


NEW  YORK  CITY 


6 


EXHIBITORS  HERALD 


"50Ao" 

On  Feature  Pictures  it  is  about  an  even  split 
between  Production  and  Exploitation! 

My  Advertising 

Campaigns 
have  sold  pictures 
in  all  parts 
of  the  world 


CHESTER 
BEECROFT 

as  an  auxiliary  force,  increases  this  foreign  connection, 
by  100%  and  permits  me  to  concentrate  on  the  American 
Market. 

MR.  PRODUCER:— 

Before  you  make  that  next  picture  let  us  get  together 
and  see  if  we  can  sell  it.    This  is  good  business. 


LABORATORIES 

STUDIOS 

Capacity  for  outside  work 

Available  for  rental  purposes 

ERNEST  SHIPMAN 

70  West  46th  Street         Bryant  8216         NEW  YORK  CITY 


EXHIBITORS  HERALD 


John  W.  Noble 

Presents 


7 


Zena  Keefe 


A  production  of 
special  merit  for 
state  rights 


Jules  Burnstein 

General  Representative 
Brokaw  Building 
New  York 


8 


EXHIBITORS  HERALD 


^ha.  Wujhest  Standard  9n  Wotion  Pictures' 


Did  You  Ever  Tell  A  Fib? 

BRYANT  WASHBURN 
and  VIRGINIA  VALLI 


in 


"THE  FIBBERS 


present  a  veritable  comedy  of  errors, 
which  nearly  resulted  in  a  tragedy, 
through  telling  just  little  white  ones. 
Full  of  laughs  and  a  touch  of  pathos. 

Screen  time  65  minutes — By  James  W.  Adams 

Distributed  through  George  Kleine  System 


1333  Argyle  St.,  Chicago 


White  A.  C.  Special  Carbon 

PURE  WHITE  LIGHT  NOISELESS  OPERATION 

"The  Carbon  That  Changes  A.  C.  to  D.  C." 

THE  NEW  WHITE  A.  C.  CARBON  means  noiseless  operation,  a  pure  white 
light  and  steady  burning.  Operators  who  hitherto  have  felt  that  A.  C.  was  not  desirable 
for  moving  picture  operation  have  complete lv  reversed  their  position  due  to  the  splen- 
did results  obtained  by  using  the  WHITE  A.  C.  SPECIAL. 

No  more  eye  fatigue,  no  more  roaring  noise.  Everybody  in  the  audience  satisfied. 
An  investigation  of  the  possibilities  of  these  carbons  will  highly  repay  you. 

In  localities  where  D.  C.  cannot  be  obtained  they  are  the  salvation  of  the  moving 
picture  operator. 

White  A.  C.  Special  Carbons  are  put  up  in  packages  of  25  sets  consisting  of  25  12- 
inch  Carbons  and  50  6-inch  Carbons  in  both  }<•  and  -j^-inch  sizes. 
Prices  as  follows: 

25  sets,  ^s-inch  combination.  .  .  .$  3.75         25  sets,  3^-inch  combination.  .  .  .$  4.50 
100  sets,  5/8-inch  combination.  .  .  .  15.00       100  sets,  3,4-inch  combination.  .   .  18.00 

A  trial  will  convince  you  to  let  it  come 

EXHIBITORS  SUPPLY  COMPANY,  Inc. 

4th  FLOOR  MALLERS  BLDG.  157  N.  ILLINOIS  STREET 

CHICAGO,  ILL.  INDIANAPOLIS,  IND. 

Write  for  Our  Special  October  Price  Lists. 


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EXHIBITORS  HERALO 


9 


,;  ";,  ,.  .,  ,.  ;.  :  ;._  -   ■<      -  j 

Love  and  Pep 


A  TWO  REEL  COMEDY 


Written  and  Directed  by 


are:  Nita  Fraser,  Hatty  Delario,  Charles 
Eldridge,  Nora  Cecil,  Billy  Beckwell,  and 

A  Galaxy  of  Beauty  Never  Ex- 
celled on  the  Screen 


Each  Reel  a  Complete  Chapter  of  Mirth  and  Laughter 


WALLY  VAN,  210  West  44th  St.,  New  York  City 


!  ! 

I 
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I  £2 


I  WALLY  VAN 

:j  \m 

In  the  cast  of  live-wire  comedy  makers 

i 

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This  comedy  scintillates  with  wit  and 
humor.  Is  replete  with  side-splitting  sit- 
uations and  never  verges  on  the  vulgar. 


----- 

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Communicate  TODAY  with  I 


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10 


EXHIBITORS  HERALD 


TH  K" 

William  lo 

SI  ItAXCE  Co. 


W  If 


EWorld 


In  Consideration .« 


tfje  booking  of  the 


Standard  Pictures 


hereinafter  nahteb,  mbicf)  babe  probeb  tfjetr  balue,  anb  others  to  be  nameb  anb  inclubeb 
from  time  to  time  ijcreafter,  tbe  bolber  of  this  policy  fytvtbp  is  tnSureb 

Against  Death  of  bis  bopes  for  greater  business, 
Against  Burglary  bp  competitors  of  bis  profits,  or 
Against  Occidents  to  bis  prosperity; 

Provided  tbat  tbis  policy  sball  be  in  full  force  anb  effect  buring  Sucb  time  as  tbe 
bolber  bereof  Sball  be  shotting  any  of  tbe  following  Standard  Pictures,  anb  not 

otbermtse,  except  as  herein  probtbeb: 

Che  fionor  System  William  J arnum  in  Che  Conqueror 
jack  and  the  Beanstalk  Cheda  Bara  in  eamille 

Che  spy  Aladdin  and  Bis  Wonderful  Camp 

William  f  arnum  in  When  a  man  Sees  Red 


NOTE — (EbtS,  iftlr.  Exhibitor,  is  rhe  effect  of  every  contract 
you  sign  for  ^tanbarb  ^pictures — the  only  picrures  on  the 
market  which  the  producer  dares  ro  insist  shall  be  seen 
before  they  are  booked.  See  any  Fox  branch  manager  if 
you  are  interested  in  prosperity  insurance.  The  longer 
you  delay  the  more  it  costs  you. 


C    FOX  V 
FILM 

corporation! 


E     INDEPENDENT    FILM    TRADE  PAPER, 


Published  Weekly  by 

EXHIBITORS  HERALD  CO. 

at  203  South  Dearborn  Street.  Chicago 
Tel..  Harrison  7355 


X 


MARTIN  J.  QUIGLEY  .  Editor 


NEW  YORK  OFFICE 

H  1480  Broadway  TeL.  Bryant  5  I  II 

James  Beecroft.  Manager 


All  editorial 

copy 

 ap  «■  

Subscription   Price   $1.00  Ye  a  r  1  y 
and  correspondence,  and  advertising  copy  should  be  addressed  to  the  Chicago  Office. 

Forms  close  at  6  p.  m.  on  Monday  of  each  week 

ENTERED 

AS 

SECOND    CLASS    MATTER    AT    THE    POST    OFFICE    AT    CHICAGO.  ILL- 

UNDER    THE    ACT    OF    MARCH    3.  1879 

Volume 

V 

OCTOBER.  27,  1917 

Number  18 

Cutting  Down  Production 

\  VERITABLE  silver  lining  to  the  cloud  of  war 

taxes  now  descending  over  the  motion  picture 
business  is  that  the  footage  tax  on  film  will  in- 
evitably work  toward  the  desired  goal  of  cutting 
down  the  volume  of  production. 

It  has  been  generally  agreed  for  sometime  that 
many  of  the  grossest  economic  evils  of  the  business 
are  directly  traceable  to  the  over-production  of  film. 
This  accounts  for  the  poor  return  on  a  large  num- 
ber of  very  creditable  productions  which  are  thrown 
in  competition  with  a  vast  lot  of  inferior  stuff  which 
never  should  have  been  made. 

Now  comes  the  United  States  government  in  a 
most  paternal  attitude  and  levies  a  tax  of  one  quar- 
ter cent  on  negative  film  and  one-half  a  cent  on 
positive  film. 

The  natural  result  of  this  added  burden  in  pro- 
duction costs  is  that  the  smaller  producer — who  in 
many  cases  is  the  producer  of  the  inferior  stuff — 
will  be  discouraged  from  further  efforts  involving 
the  additional  expense.  While  it  also  will  be  a 
burden  to  the  larger  producers  it  undoubtedly  will 
not  affect  their  activities  to  any  considerable  extent. 

Even  in  the  case  of  some  of  the  larger  producers 
the  footage  tax  will  tend  to  cause  production  to  be 
limited  somewhat  and  the  inevitable  result  of  this 
will  be  better  pictures  and  more  profit  for  producer 
and  also  the  exhibitor. 


Prosperity  Ahead 

'Tp  HE  motion  picture  exhibitor  in  reality  has 
little  to  worry  over  the  proposition  of  the  ad- 
mission tax.  While  at  the  outset  it  may  have  a 
slight  tendency  to  discourage  attendance,  this  ten- 
dency will  not  in  any  way  remain  permanent,  for 
the  simple  reason  that  the  public  will  not  abandon 
amusement  and  no  better  amusement  value  is  ob- 
tainable anywhere  than  the  motion  picture  at  the 
prevailing  prices. 

The  wartime  history  of  the  motion  picture  in 
England,  Australia  and  Canada  is  that  despite 
heavy  taxation,  a  money  stringency  and  a  large 
percentage  of  the  male  population  abroad  for  over- 
seas duty,  the  film  theatre  has  constantly  grown  in 
popularity  and  has  been  passing  through  a  period 
of  considerable  prosperity. 

There  is  every  reason  to  believe  that  the  film 
theatres  of  the  United  States  will  be  similarly  for- 
tunate. 

*     *  * 

TOTION  pictures  are  at  once  the  most  ex- 
pensive  and  the  cheapest  form   of  amuse- 
ment before  the  public — most  expensive  as  far  as 
the  cost  of  production  and  cheapest  as  means  of 
entertainment  to  the  public." 

The  above  pertinent  observation  of  Hiram 
Abrams  goes  a  long  way  toward  explaining  the  cur- 
rent economic  complexities  of  the  motion  picture 
business. 


12 


EXHIBITORS  HERALD 


The  Repeater  Pays 

THE  following  paragraph  by  Herbert  Kaufman 
seems  to  have  a  particular  application  to  a  few 
angles  of  the  film  trade,  particularly  the  state  rights 
field: 

"Emptor"  isn't  expected  to  "caveat"  nowadays 
— business  has  outgrown  the  "buyer  beware"  the- 
ory. It  bred  disputes,  wasted  time,  created  enmities 
and  litigation  and  other  extravagances.  The  bank- 
ruptcy court  proved  that  cheating  did  not  pay. 
Honesty  is  far  more  profitable.  People  deal  so 
much  more  readily  when  they  are  assured  of  fair 
play.  Clerks  used  to  take  three  times  as  long  to 
make  a  sale  when  every  little  purchase  was  a  battle 
between  slickness  and  incredulity.  The  one-price 
system  is  the  highest  form  of  efficiency.  Some 
hotel  managers  and  wholesalers  could  very  advan- 
tageously invest  a  season  working  behind  the 
counters  of  a  first  class  retail  establishment.  They'd 
learn  that  the  quickest  way  to  get  a  lot  of  money 
is  to  get  a  lot  of  regular  customers — that  good  will 
is  an  annuity — that  there's  no  real  profit  in  a  single 
transaction.    It's  the  repeater  who  pays  dividends. 


THE  Film  Art  Club  of  Chicago  has  been  born. 
We  look  to  see  this  association  evolve  into  the 
pacemaker  for  social  organizations  within  the  film 
trade. 

A FACT  that  seems  to  be  lost  sight  of  by  cer- 
tain distributors  is  that  a  limited  seating  ca- 
pacity means  ability  to  pay  a  certain  rental  fee — and 
nothing  more.  When  an  exhibitor  in  reviewing  his 
balance  sheet  finds  that  even  wtih  a  capacity  pat- 
ronage he  is  still  losing  money,  it  is  not  difficult  to 
understand  his  lack  of  good  will  toward  certain  film 
publications. 

*  *  * 

UNLESS  surface  indications  are  grossly  misin- 
terpreted there  is  growing  a  violent  sentiment 
against  the  exorbitant  rental  and  the  unreasonable 
advance  deposit  which  will  bear  fruit  in  wholesale 
contract  cancellations.  But  in  the  meantime  the 
observation  of  this  growing  sentiment  by  a  number 
of  wise  heads  may  result  in  the  desired  readjust- 
ment. 

*  *  * 

YOU    cannot    reasonably    expect    to  exhibit 
"Strand"  and  "Rialto"  pictures  at  nickelodeon 
prices— and  make  a  profit.  MARTIN  J.  QUIGLEY. 


SUMMARY     OF     CURRENT  ISSUE 


NEWS  OF  THE  WEEK 

Selig  Sells  Part  of  Company  to  Sherman-Elliott,  Is  Rumor   13 

Detroit  A.  E.  A.  Branch  Planning  Big  1918  Convention  in  July...  13 

Film  Cans  Grow  Scarcer  and  Prices  Advance  300  Per  Cent   13 

N.  A.  M.  P.  I  Picks  Members  to  Get  Films  for  Allied  Nations   14 

N.  Y.  M.  A.  Corp.  Gets  Injunction  Against  Artcraft  Film  Play....  14 

Film  Industry  Feels  Pinch  of  War  Tax  Dec.  1   15 

Playwright  Royle  Helping  Rapf  Make  New  "Struggle"  Film   16 

Fair  Square  Deal  to  Industry  Pledged  by  Judge  W.  L.  Ransom...  16 
Chicago  Strand  Company  Gets  Hart  Features  for  Mid-West  Trade.  16 
"Maid  of  Belgium,"  with  Alice  Brady,  Is  Third  World  Film  for 

Broadway    17 

Lina  Cavalier;  Finishes  Big  Scenes  of  "Eternal  Temptress"   17 

Exhibitors  to  Get  New  Chaplin,  "The  Adventurer,"  on  Oct.  22   18 

Ochs  Is  Scored  as  Incompetent  by  His  Own  League  in  Chicago.  ...  19 

"Shame,"  J.  J.  Noble  State  Rights  Film,  Ready  for  Market   19 

$300,000  Offer  Made  by  L.  L.  Hiller  for  King-Bee  Films  Corp  19 

Clark,  of  Pittsburgh,  Gets  "The  Warrior"   Film  Rights  in  Two 

States    20 

Harry   Berg  Scores   Suggestive   Pictures  After   Special   Study  of 

Various   Film   Marts   20 

"Fall  of  the  Romanoffs"  Ends  Broadway  Run;  Starts  Long  Engage- 
ment in  Toronto   20 

"The  Savage,"  with  Ruth  Clifford,  Brings  Centennial  for  Bluebird!  21 
Mary   Garden   Starts   Work   on   "Thais,"   First  of   Her  Goldwyn 

Plays,  Under  Noted  Directors   22 

"Mothers  of  Men"  Film  Made  Ready  for  Market  by  Willis  Robards; 

Titling  of  Film  Changed   22 

U.  S.  to  Issue  "Who  Leads  the  National  Army"  Film  to  Exhibitors 

Through  Triangle    22 

West  Point  Cadets  Pose  for  Initial  Olga  Petrova  Film   82 

Export  and  Import  Co.   Restrained  from   Showing  "Romanoffs" 

Film    23 

Eva  Tanguay  Makes  Screen  Debut  This  Week  in  "The  Wild  Girl," 

Issued  Through   Select   23 

"Co-respondent"  Film  Opens  at  Broadway  Theatre   23 

Strong  Cast  Will  Support  Walthall  in  Initial  Paralta  Film,  "His 

Robe  of  Honor"   24 

Florence  La  Badie,  Noted  Film  Player,  Dies  at  Ossining,  N.  Y....  24 
Mae  Murray  Appears  as  Bluebird  Star  Nov.  12  in  "Princess  Vir- 
tue" Feature    24 

H.  Berg  Picks  Story,  "Ashes  of  My  Heart,"  for  Miss  Castleton...  24 
Following  Completion  of  "Empty  Pockets"  Brenon  Will  Make  Five 

New  Features    25 

Horkheimer  Will  Produce  "Right  to  Live"  on  Stage  and  Screen 

at  Same  Time   25 

Exhibitors'  Complaints  to  be  Adjusted  in   Communities,   Is  New 

Plan  of  A.  E.  A   25 

Nicholas  Power  Co.  Has  Big  Display  at  New  York  Trade  Show...  25 
"Men  Who  Made  Love  to  Me"  Film,  Starring  Mary  MacLane,  Will 

Have  Elaborate  Sets   26 

Nurses'  Daring  on  Battlefields  Shown  in  "Freedom  of  the  World".  .  26 
Producers  Recognize  Justice  of  Fight  Against  Deposits,  A.  E.  A. 

Letters  Show    26 


N.  A.  M.  P.  I.  Will  Make  Effort  to  Correct  Incomplete  Address 

of  Film  Shipments    34 

Bluebird  Plans  to  Billboard  Entire  U.  S.  on  "Star  Cycle"   34 

Goldwyn's   Second   Group  of  Picture   with   Galaxy  of   Stars  An- 
nounced   34 

("lair  Hague,  Head  of  Universal  in  Toronto,  Gets  Government  Film 

Post   .   36 

Commonwealth  to  Publish  Initial  Film  in  October   36 

Rex  Ingram  Starts  on  Walthall's  Feature   37 

Exhibitors  Should  Raise  Admissions  with  War  Tax,  Says  H.  P. 

Wolfberg    37 

Barbara  Castleton  to  Star  in  Berg's  Films  for  State  Rights  Market.  38 
"Babes  in  the  Woods,"  Adapted  to  Screen  by  Fox,  Will  be  Spec- 
tacular Feature    38 

REVIEWS 

"Heart  of   Ezra  Greer,"  Thanhouser-Pathe  D.,   Five   Parts,  with 

Frederick  Warde    27 

"Narrow  Trail,"  Artcraft  D.,  Five  Parts,  with  Wm.  Hart   27 

" '49-'17,"  Butterfly  D..  Five  Parts,  with  loseph  Girard   27 

"Desire  of  the  Moth,"  Bluebird  D.,  Five  Parts,  with  Ruth  Clifford.  28 

"The  Unforeseen,"  Empire-Mutual  D„  Five  Parts,  with  Olive  Tell.  .  28 

"Sleeping  Memory."  Metro  D.,  Five  Parts,  with  Emily  Stevens....  28 
"Two-Bit  Seats,"  Essanay-Perfection  C-D.,  Five  Parts,  with  Taylor 

Holmes   28 

"Arms  and  the  Girl,"  Famous  Players-Paramount  C-D.,  Five  Parts, 

with  Billie  Burke   29 

"Shall  We  Forgive  Her,"  World  D.,  Five  Parts,  with  June  Elvidge.  29 

"Magda,"  C.  K.  Y.-Select  D.,  Six  Parts,  with  Clara  K.  Young   29 

"Mothers  of  Men,"  H.  J.  Shepard's  D.,  Five  Parts   30 

"Camille,"  Fox  D.,  Seven  Parts,  with  Theda  Bara   30 

"North  of  53,"  Fox  D.,  Five  Parts,  with  Dustin  Farnum   30 

Baseball  Review  of  1917,  H.  J.  Shepard's  Extra  Special,  Five  Parts  30 

"The  Curse  of  Eve,"  Corona  Cinema  Co.  D.,  Eight  Parts   31 

"Call  of  the  East,"  Paramount  D..  Five  Parts,  with  Sessue  Haya- 

kawa    31 

"Over  There,"  Selznick  D.,  Six  Parts,  with  C.  Rich  man  and  Anna 

Q.  Nielsson    31 

"Camille,"  Hanover-General  D.,  Six  Parts,  with  Helen  Hesperia.  .  31 

DEPARTMENTS 

Over  the  Top   21 

The  Periscope   '.   32 

The  Film  Stock  Market   33 

Official  Cut-Outs  by  Chicago  Censors   33 

Week  at  Down-Town  Chicago  Theatres   38 

Synopses  of  Current  Releases   35 

Chicago  Trade  Events   37 

State  Rights   39-40 

News  of  Exhibitors  and  Exchanges   43 

New  Theatres    43 

New  Corporations    43 


EXHIBITORS  HERALD 


15 


ielig  Sells  Part  of  Co.  to  Sherman-Elliott,  Rumor 


Half  Million  Reported  to  Have  Been  Paid  for  Half  Interest  in  Pioneer  Pro- 
ducing Concern;  to  Make  Big  Features  at  Chicago  and  Coast  Plants 


According  to  a  report  current  in  the 
t.de  in  Chicago  this  week,  William  X. 
lig,  pioneer  motion  picture  magnate, 
s  disposed  of  a  portion  of  his  holdings 
the  Selig  Polyscope  Company  to  the 
erman-Elliott  interests  of  Minneapo- 

The  Sherman-Elliott  Company,  with 
!\iich  Harry  A.  Sherman  is  no  longer 
<tnnected,  is  composed  of  a  group  of 
iportant  Minneapolis  business  men,  and 
a  acquiring  an  interest  in  the  Selig  com- 
tny  they  contemplate  assisting  the  com- 
jny  to  branch  out  extensively,  it  is  said. 

Jnder  the  new  arrangement  Mr.  Selig, 
L  o  is  known  everywhere  as  a  thorough 
s  dent  of  cinematography  and  the  pro- 
fccer  of  a  long  list  of  successful  photo- 
*.ys,  will  have  direct  supervision  of  the 
j)ducing  activities  of  the  company  and 
ins  undertaking  the  filming  of  several 
t-  subjects. 

[t  is  reported  that  nearly  a  half  mil- 
in  dollars  was  paid  Colonel  Selig  for  a 


Ir.  Wilber  conducts  the  Majestic  and 
^rx  theatres  of  Wyandotte;  Harry 
Cpenheim,  the  Arcade  theatre;  John 
E:nnan,  the  Cozy  theatre,  and  the  new- 
l);lected  secretary  operates  the  Enter- 
pie  Amusement  Co. 

.'ew  members  are  being  added  to  the 
E:roit  roster  daily,  and  as  soon  as  the 
biding  is  completed  the  Detroit  A.  E. 
A  will  have  one  of  the  finest  halls  in 
tl  country  located  in  the  New  Film 
b  Iding. 

ling  Perry,  secretary  of  the  Detroit 
lc»l,  is  leaving  no  stone  unturned  to 
a-  new  members  to  the  already  large 
irTibership  of  the  A.  E.  A.,  and  every 
e:  ibitor  is  urged  to  join  this  growing 
o  anization  of  splendid  representative 
fi  theatre  men.  The  need  for  such 
ai  organization  as  the  A.  E.  A.  repre- 
sus  is  growing  more  acute  every  day, 
ai  it  is  expected  by  the  time  the  1918 
c<vention  opens  every  state  will  be 
rt  esented  by  a  delegation  of  100  mem- 
o's. The  next  meeting  of  the  Detroit 
bnch  of  the  A.  E.  A.  will  be  held  in 
tr  city  October  18. 


half  interest  in  his  holdings,  which  in- 
clude big  coast  studios,  a  wild  animal 
menagerie  and  a  large  Chicago  plant. 

Under  the  new  arrangement  Mr.  Selig 
will  supervise  the  production  of  big 
features,  while  the  exploiting  and  mar- 
keting of  the  films  will  be  in  charge  of 
the  new  members  of  the  firm  to  be 
handled  through  a  chain  of  exchanges. 

"Brown  of  Harvard"  now  is  being 
picturized  by  the  Selig  Company  and 
will  be  published  soon,  and  the  rights 
for  "Ben  Hur"  are  being  negotiated  for 
as  a  big  special  feature. 

Selig  Factor  in  Industry 

The  Selig  Polyscope  Company  has 
long  been  a  factor  in  the  film  field.  It 
was  one  of  the  original  "big  six"  film 
manufacturers  of  the  infant  industry  and 
successfully  exploited  many  original  fea- 
tures which  were  not  only  shown 
throughout  America,  but  in  many  foreign 
countries. 


Exchanges  throughout  the  country  are 
feeling  the  pinch  of  the  war  god's  de- 
mands through  the  shortage  of  film  cans. 
They  are  growing  scarcer  almost  daily 
and  orders  placed  with  manufacturers 
months,  ago  remain  unfilled. 

Where  two  years  ago  these  cans  could 
be  purchased  in  large  quantities  for  a 
few  cents  apiece,  the  price  has  now 
jumped  300  per  cent,  and  many  ex- 
changes have  found  it  necessary  to  make 
a  charge  for  them  to  insure  their  prompt 
return. 

Owing  to  the  Interstate  Commerce 
regulations,  which  make  it  a  criminal 
offense  to  ship  films  unless  enclosed  in  a 
reel  can  and  then  in  a  fiber-lined  metal 
box,  the  cans  are  an  absolute  necessity 
to  the  business. 

All  of  the  large  exchanges  have  sent 


Xow  that  new  capital  and  new  blood 
is  to  be  injected  into  the  Selig  Company, 
Chicago  and  the  central  West  again  as- 
serts itself  as  the  logical  centre  and  is 
not  only  ideal  as  a  manufacturing  centre, 
but  also  as  a  distributing  point.  Much 
beautiful  scenery  can  be  found  in  and 
about  Chicago  for  filming  photoplays, 
while  the  California  plant  is  said  to  be 
one  of  the  best  equipped  in  the  country. 
The  "Ben  Hur"  spectacle  will  no  doubt 
be  produced  on  the  coast. 

Distribution  Success  Seen 

With  the  standing  and  prestige  the 
Sherman-Elliott  Company  has  in  the  film 
market  through  their  handling  of  the 
state  rights  in  the  central  West  to  "The 
Birth  of  a  Nation"  and  several  other  big 
spectacles,  it  should  be  a  simple  matter 
for  the  concern  to  handle  with  big  suc- 
cess the  output  of  the  Selig  studios  along 
with  other  features. 


Film  Operators  of 

Cleveland  Agree  to 

Arbitrate  on  Strike 

The  film  operators  of  Cleveland,  Ohio, 
have  agreed  to  arbitrate  their  differences 
with  theater  managers  and  avert  a 
threatened  strike. 

A  general  rate  of  62  J/^  cents  an  hour, 
or  an  increase  of  ten  per  cent,  probably 
will  be  offered  members  of  the  operators' 
union.  Operators  in  outlying  districts 
have  been  receiving  $20.70  a  week  and 
those  in  the  downtown  district  from 
$24.50  to  $30. 

Members  of  the  union,  which  com- 
prises about  200  operators  in  the  city's 
160  film  theaters,  have  agreed  to  an  arbi- 
tration board  of  six,  composed  of  two 
from  the  union,  two  from  the  exhibitors 
and  two  disinterested  persons,  probably 
to  be  selected  from  the  Chamber  of  Com- 
merce. 


out  appeals  to  exhibitors  urging  them  to 
return  every  available  reel  receptacle  in 
their  possession. 

Blanche  Bates  Signs 

to  Star  in  Features 

for  Edward  Hunter 

Blanche  Bates,  the  well  known  actress, 
has  signed  a  contract  with  Edward 
Hunter,  the  producer,  to  appear  in  his 
forthcoming  productions,  it  is  announced 
in  New  York  this  week. 

Miss  Bates  has  left  for  California, 
where  she  will  appear  in  several  five- 
reel  features,  to  be  produced  at  the 
coast.  This  will  be  Miss  Bates'  first  ap- 
pearance in  motion  pictures. 


Detroit  A.  E.  A.  Branch  Planning 

Big  1918  Convention  in  July 



loth  American  and  Canadian  Exhibitors  Will 
Participate  in  Furthering  Constructive 
Work  Already  Launched 


Detroit,  Mich.  (Special  to  Exhibitors'  Herald). — Plans  already  are  under  way 
f  the  big  1918  convention  of  the  American  Exhibitors'  Association  to  be  held  in 
Itroit  next  July.  Every  effort  is  being  put  forth  by  the  Detroit  branch  of  the 
I  E.  A.  to  make  this  first  convention  a  noteworthy  one. 

Every  large  city  in  the  country,  as  well  as  every  state  in  the  Union,  will  be 
r  resented,  and  from  reports  Canada  will  also  send  a  strong  delegation  to  partici- 
f  e  in  the  constructive  work  already  launched  by  this  progressive  body. 

At  a  meeting  of  the  Detroit  branch  of  the  A.  E.  A.  held  Thursday,  October  11, 
t  following  officers  were  elected:  George  Wilber,  president;  Harry  Oppenheim, 
ve-president;  John  Brennan,  treasurer,  and  King  Perry,  secretary. 


Film  Cans  Grow  Scarcer  and 

Price  Advances  300  Percent 


14 


EXHIBITORS  HERALD 


N.  A.  M.  P.  I.  Picks  Members  to 

Get  U.  S.  Films  for  Allied  Nations 


Will  Have  Entire  Charge  of  Selection  and  Ship- 
ment of  American  Product  to  Russia, 
France  and  Italy  During  War 


What  is  considered  by  officials  both  in  and  outside  of  government  circles  as  one 
of  the  greatest  contributions  to  the  war  is  the  volunteer  offer  of  the  National  Asso- 
ciation of  the  Motion  Picture  Industry,  through  its  War  Co-operation  Committee,  to 
appoint  several  of  the  best  known  film  company  executives  in  this  country  to  have 
entire  charge  of  the  distribution  of  American  films  in  Russia,  France  and  Italy  during 
the  period  of  the  war. 

European  war  pictures  also  will  be  included  in  the  plan  which  is  to  be  worked 
out  in  conjunction  with  the  National  War  Work  Council  of  the  Young  Men's  Chris- 
tian Association,  which  is  erecting  hundreds  of  buildings  in  these  European  countries 
for  the  entertainment  and  recreation  of  the  soldiers. 

In  response  to  a  personal  request  made  by  President  Wilson  during  a  conference 
with  President  Brady,  Arthur  S.  Friend,  P.  A.  Powers  and  J.  A.  Berst,  at  the  White 
House  on  Thursday,  President  Brady  issued  a  call  for  a  general  meeting  of  the  indus- 
try which  was  held  at  the  headquarters  of  the  National  Association  in  the  Times 
Building. 


The  desire  of  the  President  of  the 
United  States  as  expressed  at  the  White 
House  conference  was  fully  explained  by 
President  Brady,  and  it  was  decided  to 
organize  the  American  Cinema  Commis- 
sion in  Europe  under  the  supervision  of 
the  National  Association  of  the  Motion 
Picture  Industry.  President  Brady  then 
called  for  volunteers  and  following  this 
various  suggestions  were  made  as  to  the 
personnel  of  this  commission,  and  that 
they  should  be  men  fully  acquainted  with 
the  industry  in  all  its  branches,  particu- 
larly the  distributing  end  and  should  be 
executives  and  organizers  fully  capable 
of  planning  for  the  collation  and  distribu- 
tion of  American  and  European  films  in 
the  countries  to  which  they  are  desig- 
nated. 

P.  A.  Powers,  treasurer  of  the  Univer- 
sal Film  Manufacturing  Company,  was 
unanimously  chosen  as  the  Commissioner 
for  France.  Walter  W.  Irwin,  general 
manager  of  Vitagraph  V.  L.  S.  E.,  was 
requested  to  take  the  Commissionership 
for  Russia.  The  appointments  are  to  be 
filed  with  President  Wilson.  J.  A.  Berst, 
vice-president  and  general  manager  of 
the  Pathe  Exchange  Inc.,  was  chosen 
for  the  Italian  Commissionership. 

It  was  the  consensus  of  opinion  that  an 
American  Commissioner  should  lie 
chosen  who  will  have  under  his  sole  juris- 
diction the  selection  of  all  the  films  to  go 
to  these  countries  as  well  as  the  appoint- 
ment of  assistants  and  a  staff  which  will 
be  immediately  organized  for  this  pur- 
pose. Jules  E.  Brulatour,  representing 
the  Eastman  Films  and  treasurer  of  the 
National  Association  of  the  Motion  Pic- 
ture Industry,  was  the  unanimous  selec- 
tion for  the  head  of  the  American  Cinema 
Commission,  with  headquarters  in  the 
United  States.  Mr.  Brulatour  reported 
that  he  had  talked  over  the  long  distance 
telephone  with  George  Eastman,  presi- 
dent of  the  Eastman  Kodak  Company  at 
Rochester,  N.  Y.,  who  volunteered  the 
fullest  co-operation  possible  from  the 
company's  organization  in  France  in  con- 
nection with  the  distribution  of  films  in 
that  country. 

In  connection  with  the  great  task  which 
is  placed  before  the  American  Cinema 
Commission  is  the  selection  of  millions 
of  feet  of  film  which  is  to  be  sent  abroad. 
There  were  several  volunteers  to  assist 
Commissioner  Brulatour  in  this  country, 
among  them  being  Samuel  R.  Rothapfel 


of  the  Rialto  Theatre;  Acolph  Zukor, 
Famous  Players-Lasky  Corporation; 
Samuel  Goldfish.  Goldwyn  Pictures  Cor- 
poration; B.  X.  Busch,  World  Film  Cor- 
poration, and  Al  Kaufman  of  the  Famous 
Players-Lasky  Corporation. 


Workingmen  Ask 

Sunday  Opening  of 
Schenectady  Houses 


Schenectady,  N.  Y. — (Special  to  Ex- 
hibitors Herald.) — Concerted  action  is 
being  taken  to  have  motion  picture  thea- 
ters reopened  on  Sundays  here.  A  peti- 
tion containing  more  than  30,000  signa- 
tures has  been  filed  with  the  City  Trades 
Assembly,  asking  that  the  motion  pic- 
ture theaters  be  thrown  open  on  the 
Sabbath,  as  the  workmen  of  the  city  con- 
sider them  a  necessary  and  inexpensive 
amusement. 

All  the  picture  houses  of  the  city  were 
closed  several  months  ago,  following  a 
decision  of  Justice  Edward  C.  Whitmycr. 
W  hat  action  the  Trades  Assembly  will 
take  is  not  known,  but  it  is  expected  that 
the  demands  of  the  thousands  of  citizens 
will  awaken  the  city  authorities  to  the 
needs  of  the  public  and  that  Sunday 
shows  will  be  restored. 


N.  Y.  M.  P.  Corp.  Gets 
Injunction  Against 

Artcraft  Film  Play 

Preliminary  Writ  Issued  Halting 
Showing  of  "Narrow  Trail" 
On  Technical  Plea 


The  New  York  Motion  Picture  Cor- 
poration has  been  granted  a  preliminary 
injunction  restraining  the  Artcraft  Pic- 
tures Corporation  from  showing  "Th« 
Narrow  Trail,"  William  S.  Hart's  first 
Artcraft  picture,  in  the  state  of  New 
York,  produced  by  Thos.  H.  Ince. 

The  New  York  Corporation  filed  a 
bond  in  the  sum  of  $7,500  and  based  its 
suit  on  the  fact  that  "The  Narrow  Trail" 
was  written  by  C.  Gardner  Sullivan,  an 
employe  of  the  New  York  Motion  Pic- 
ture Corporation,  that  it  was  directed  by 
Lambert  Hillyer  and  acted  in  by  Sylvia 
Bremer,  all  of  whom  were  under  con- 
tract with  the  New  York  Corporation. 

The  matter  will  be  heard  before  Su- 
preme Court  Justice  Edward  G.  Whita- 
ker  this  week. 


Harry  Siegal,  Gets 

New  Russian  Film 

For  New  Englan< 


Harry  Siegal,  manager  of  the  Featur 
Films  Company,  of  Boston,  has  bougl 
the  rights  in  all  New  England  to  "Th 
Tyranny  of  the  Romanoffs,"  the  ne 
Russian  picture  published  by  the  Expo 
&  Import  Film  Company,  Inc.  He 
enthusiastic  about  his  new  purchase  ar 
feels  confident  that  there  is  a  great  futu 
in  store  for  the  picture  throughout  r  ] 
territory'. 

The  rights  for  New  York  and  also  f 
New  Jersey  have  been  taken  over  by  | 
E.  Chadwick,   of  146  West  46th  sire 
New  York  City,  and  he  also  predicts  | 
brilliant  future  for  the  new  picture. 

Aside  from  these,  Mr.  Blumenth 
president  of  the  Export  and  Import 
ganization,  has  several  other  deals 
large  territories  under  way,  which  he  i 
pects  to  close  during  the  early  part 
this  week. 


SCENES  FROM  THREE  GOLDWYN  FILMS 


LEFT— MADGE  KENNEDY  IN 
NORMAND  IN  "JOAN  OF 
BLOCK."  (GOLDWYN) 


EXHIBITORS  HERALD 


15 


Film  Industry  Feels  Pinch  of  War  Tax  Nov..  1 

Exhibitors  Must  Collect  on  Tickets  and  Make  Monthly 
Returns  Including  a  Report  to  Collectors;  Footage 
Revenue  Will  Amount  to  $2,750,000  Yearly 


With  the  signing  of  the  war  revenue  bill  by  Presi- 
dent Wilson,  beginning  November  1,  both  the  manu- 
facturer and  exhibitor  will  feel  the  first  severe  effect 
of  the  war.  Theatre  admissions,  with  the  exception 
of  houses  charging  five  cents,  raw  film  and  positives 
will  be  taxed.  The  theatre  operators  will  have  to 
make  returns  each  month  to  the  collectors  of  internal 
revenue  amounting  to  ten  per  cent.  With  estimates 
that  four  hundred  million  feet  of  film  are  made  and 
used  annually,  the  industry  will  be  taxed  on  footage 
approximately  $2,750,000  yearly. 

Every  exhibitor  must  collect  the  tax  from  patrons 
entering  the  theatres,  make  out  a  written  report  and 
turn  the  money  over  to  the  collector.  Every  exhibitor 
should  confer  with  the  collector  previous  to  November 
1  and  find  out  just  how  he  wishes  exhibitors  to  make 
the  monthly  returns. 

The  bill,  as  passed  by  congress,  and  signed  by 
the  president,  follows: 

Section  700.  That  from  and  after  the  first  day 
of  December,  1917,  there  shall  be  levied,  assessed, 
collected,  and  paid  (A)  a  tax  of  one  cent  for  each 
ten  cents  or  fraction  thereof  of  the  amount  paid 
for  admission  to  any  place,  including  admission  by 
season  ticket  or  subscription,  to  be  paid  by  the 
person  paying  such  admission :  Provided,  that  the 
tax  on  admission  of  children  under  12  years  of  age, 
where  an  admission  charge  for  such  children  is 
made,  shall  in  every  case  be  one  cent,  and  (B)  in 
the  case  of  persons  (except  bona  fide  employees, 
municipal  officers  on  official  business,  and  children 
under  12  years  of  age)  admitted  free  to  any  place 
at  a  time  when  and  under  circumstances  under 
which  an  admission  charge  is  made  to  other  per- 
sons of  the  same  class  a  tax  of  one  cent  for  each 
ten  cents  or  fraction  thereof  of  the  price  so  charged 
to  such  other  persons  for  the  same  and  similar 
accommodations  to  be  paid  by  the  persons  so 
admitted,  and  (C)  a  tax  of  one  cent  for  each  ten 
cents  or  fraction  thereof  paid  for  admission  to  any 
public  performance  for  profit  at  any  cabaret 
;  or  other  similar  entertainment  to  which  the  charge 
i  |  for  admission  is  wholly  or  in  part  included  in  the 
price  paid  for  refreshments,  service,  or  merchan- 
dise : 

In  the  case  of  persons  having  the  permanent 
I  use  of  boxes  or  seats  in  an  opera  house  or  any 
j  place  of  amusement,  or  a  lease  for  the  use  of  such 
b     box  or  seat  in  such  opera  house  or  place  of  amuse- 
ment, there  shall  be  levied,  assessed,  collected,  and 
paid  a  tax  equivalent  to  ten  per  centum  of  the 
amount  for  which  a  similar  box  or  seat  is  sold  for 
performance  or  exhibition  at  which  the  box  or  seat 


is  used  or  reserved  by  or  for  the  lessee  or  holder. 
These  taxes  shall  not  be  imposed  in  the  case  of  a 
place  the  maximum  charge  for  admission  to  which 
is  5  cents,  or  in  the  case  of  shows,  rides,  and  other 
amusements  (the  maximum  charge  for  admission 
to  which  is  ten  cents)  within  outdoor  general 
amusement  parks  or  in  the  case  of  admission  to 
such  parks. 

No  tax 'shall  be  levied  under  this  title  in  respect 
to  any  admissional  the  proceeds  of  which  inure 
exclusively  to  the  benefit  of  religious,  educational 
or  charitable  institutions,  societies  or  organiza- 
tions, or  admissions  to  agricultural  fairs  none  of 
the  profits  of  which  are  distributed  to  stockholders 
or  members  of  the  association  conducting  the  same. 

The  term  "admission"  as  used  in  this  title 
includes  seats  and  tables,  reserved  or  otherwise, 
and  other  similar  accommodations,  and  the  charges 
made  therefore. 

Section  702.  That  every  person,  corporation, 
partnership,  or  association  receiving  any  payments 
for  such  admission,  dues,  or  fees,  shall  collect  the 
amount  of  the  tax  imposed  by  Section  701  from  the 
person  making  such  payments,  or  (B)  admitting 
any  person  free  to  any  place  for  admission  to 
which  a  charge  is  made  shall  collect  the  amount 
of  the  tax  imposed  by  section  seven  hundred  from 
the  person  so  admitted,  and  (C)  in  either  case 
shall  make  returns  and  payments  of  the  amounts 
so  collected,  at  the  same  time  and  in  the  same 
manner  as  provided  in  section  503  of  this  act. 

Section  503.  That  each  person,  corporation, 
partnership,  or  association  receiving  any  payments 
referred  to  in  section  five  hundred  shall  collect  the 
amount  of  the  tax,  if  any,  imposed  by  such  section 
from  the  person,  corporation,  partnership,  or  asso- 
ciation making  such  payments,  and  shall  make 
monthly  returns  under  oath,  in  duplicate,  and  pay 
the  taxes  so  collected  and  the  taxes  imposed  upon 
it  under  paragraph  two  of  section  five  hundred  and 
one  to  the  collector  of  internal  revenue  of  the  dis- 
trict in  which  the  principal  office  or  place  of  busi- 
ness is  located.  Such  returns  shall  contain  such 
information,  and  be  made  in  such  manner,  as  the 
Commissioner  of  Internal  Revenue,  with  the  ap- 
proval of  the  Secretary  of  the  Treasury,  may  by 
regulation  prescribe. 

The  motion  picture  theatres  will  pay  approxi- 
mately $67,000,000  per  annum,  while  the  ten  per  cent 
tax  on  stage  theatres  will  raise  only  $23,000,000. 


16 


EXHIBITORS  HERALD 


TWO  BIG  SCENES  FROM  "A  MAN'S  LAW." 


Playwright  Royle 

Helping  Rapf,  Make 
New  "Struggle"  Film 


IRVIXC  ( 'CMMIXCS  AMI  R  \ "]'  1 1  SIM  L  AIR  ARK  I 
PHOTOURAMA.     (Berg  Pr 


IE  FEATURED  PLAYERS  IN  THIS 

ductions.) 


Edwin  Milton  Royle,  the  playwright,  it 
the  screen  version  of  whose  allegorica 
production,  "The  Struggle  Everlasting,' 
Florence  Reed  is  appearing  for  Harrj 
Rapf,  is  at  the  studio  daily,  working  with 
Miss  Reed  and  co-operating  with  Bennet 
Musson,  who  is  adapting  the  piece.  James 
Kirkwood  is  directing  the  production 
which  is  said  to  be  mounted  on  a  lavish 
scale.  Miss  Reed  is  supported  by  Milton 
Sills,  Irving  Cummings,  E.  J.  Radcliff 
Edwin  Hoyt,  Albert  Hall,  Wellington 
Platter  and  Fred  C.  Jones. 

Miss  Reed  and  her  associates  have  jusi 
returned  from  Seal  Harbor,  Me.,  and  art 
now  at  the  Biograph  studio  in  the  Bronx 
"The  Struggle  Everlasting"  is  expectec 
to  be  completed  about  November  1  ant 
will  be  published  on  the  state  right 
basis. 


Fair,  Square  Deal  to  Industry 

Pledged  by  Judge  W.  L.  Ransoir 

Fusion  Candidate  for  District  Attorney  of  Nev 
York  Offers  Protection  if  Supported,  at 
A.  M.  P.  A.  Dinner  in  N.  Y.;  James 
Quirk  Flays  Dishonest  Advertising 


Chicago  Strand  Co. 

Gets  Hart  Features 

For  Mid-West  Trade 

C.  Z.  Schaefer  to  Show  Series  in 
His  Casino  Theater;  Concern  to 
Issue  One  Film  Monthly  to 
Exhibitors 


The  Strand  Film  Service  of  Chicago 
will  publish  to  exhibitors  throughout  the 
central  states  each  month  one  big  fea- 
ture starring  William  Hart,  Manager  M. 
Kline  announced  to  the  trade  this  week. 

Mr.  Kline,  who  recently  returned  to 
his  Chicago  office  from  New  York, 
where  he  secured  the  rights  to  the  series 
of  photoplays  featuring  the  noted  de- 
lineator of  western  characters,  will  place 
on  the  market  as  the  first  of  these  pic- 
tures "Every  Inch  a  Man." 

Charles  Z.  Schaefer  of  the  Casino 
Theatre,  Chicago,  has  contracted  with 
Strand  Film  Service  to  exhibit  these 
plays  each  month.  The  productions, 
Mr.  Kline  points  out,  are  the  best  vehi- 
cles in  which  Hart  has  appeared  on 
the  screen.  All  of  these  films  have  ap- 
peared as  special  attractions  on  the  pro- 
grams of  the  most  representative  Broad- 
way theatres  in  New  York. 


O'Loma  Corp.  Seeks 
Capital  to  Start 

A  Film  Reservation 


The  O'Loma  Photoplay  Corporation, 
of  Davenport,  Iowa,  is  endeavoring  to 
interest  Augusta,  Ga.,  capitalists  .in  a 
proposition  to  establish  a  motion  picture 
producing  reservation  near  Augusta. 

The  corporation  wishes  to  purchase  a 
small  area  on  which  to  build  its  studio 
and  control  construction  on  adjacent 
tracts  of  land  with  the  purpose  of  re- 
quiring the  building  of  types  of  houses 
which  would  be  of  assistance  to  them 
in  motion  picture  production. 


Judge  William  L.  Ransom,  fusion 
candidate  for  district  attorney  of  New 
York,  and  James  Quirk,  publisher  of 
Photoplay  Magazine,  of  Chicago,  were 
the  speakers  last  Thursday  at  the  weekly 
luncheon  of  the  Associated  Motion  Pic- 
ture Advertisers,  Inc.,  v^nich  was  held  at 
Keen's  Chop  House  on  West  Forty- 
fourth  street. 

The  candidate  for  district  attorney, 
during  his  address,  placed  himself  on 
record  as  declaring  that  he  and  the  bal- 
ance of  the  fusion  ticket  in  New  York 
City  depended  largely  upon  the  motion 
picture  exhibitors  of  the  greater  city  to 
make  the  election  of  the  ticket  sure.  He 
explained  this  by  declaring  that  the  mo- 
tion picture  is  the  greatest  vehicle  for 
propaganda  because  it  reaches  persons 
that  may  be  reached  in  no  other  way. 
Pledges  Fair,  Square  Deal 

Judge  Ransom  also  pledged  himself  to 
give  the  motion  picture  interests  a  fair, 
square,  above-board  deal  on  every  ques- 
tion affecting  the  interests,  and  went  on 
record  as  being  against  the  promiscuous 
issuance  of  warrants  where  it  appeared 
to  be  a  certainty  that  the  person  named 
in  a  warrant  would  appear  upon  request. 
He  pledged  himself  to  conduct  the  most 
vigorous  prosecution  of  dishonesty  and 
exaggeration  in  advertising,  and  said  that 
in  this  matter  he  would  work  hand  in 
glove  with  the  members  of  the  Asso- 
ciated Motion  Picture  Advertisers. 

Mr.  Quirk  devoted  most  of  his  remarks 
to  the  advertising  situation,  and  bewailed 
the  fact  that  there  was  not  more  honesty 
in  motion  picture  advertising.  Even  with 
this  stricture  he  acknowledged  that  the 
advertising  of  motion  picture  producing 
and  distributing  companies  had  improved 
one  hundred  per  cent  during  the  last 


year  or  two.    He  scoffed  at  the  use 
the  superlative  in  motion  picture  adv< 
tising  and  declared  that  the  use  of  t 
superlative    made    the    advertising  d 
honest  on  its  face. 

President  Arthur  James,  of  the  A. 
P.  A.,  called  the  attention  of  Mr.  Qu 
to  the  fact  that  the  use  of  the  super 
tive,  especially  by  the  representative  co 
panies  of  the  industry,  was  fast  bei 
discarded,  and  predicted  that  the  ti 
is  not  far  distant  when  they  will 
discarded  altogether. 

To  Kill  Dishonest  Ads 

As  a  result  of  the  discussion  on  dish 
esty  in  advertising,  as  well  as  at 
request  of  the  Board  of  Review,  Vk 
Johnson  was  appointed  a  committee 
one  to  confer  with  the  members  of 
Board  of  Review  and  with  the  Viliga 
Committee  of  the  Associated  Advertif 
Clubs  of  America  with  the  idea  of  ina 
urating  an  active  campaign  to  stamp 
dishonest  advertising,  even  to  the  ex 
of  bringing  criminal  prosecutions  wi 
advisable  under  the  "Printer's  Ink" 

Harry  Reichenbach,  who  recently  ' 
turned  from  a  trip  abroad,  reported  M 
the  recruiting  poster  prepared  fori 
government  by  the  Associated  Mol; 
Picture  Advertisers,  the  slogan  on  wk; 
is:    "If  it's  worth  living  under,  its  wl 
fighting    for,"    is    the    most  promijw 
American  recruiting  poster  in  Paris  H 
is  in  general  use  everywhere,  place  i" 
every  Red  Cross  booth,  every  hosW 
and  in  every  shop  where  souvenirsW 
sold. 

It  also  was  decided  to  hold  a  "I 
steak  dinner  on  November  8,  whi<l| 
to  be  the  first  of  the  monthly  beef  :m 
dinners  to  be  held  by  the  associ  m 
during  the  winter  months. 


EXHIBITORS  HERALD 


17 


"The  Maid  of  Belgium"  With  Alice  Brady  Is 

Third  World  Feature  to  Go  on  Broadway 

Will  Get  Metropolitan  Exploitation  Before  Placed  on  Pro- 
gram and  Published  to  Exhibitors  at  Regular 
Price;  Follows  Successful  "Burglar"  Play 


IIIIIIIIHIIIH^ 

"Herald  is  True  Friend  j 
of  Western  Exhibitors"  I 


"The  Maid  of  Belgium,"  in  which 
Alice  Brady  is  the  star  player,  is  the 
third  consecutive  World-Pictures  Brady- 
made  to  be  independently  exploited  on 
Broadway  before  going  to  the  World 
program  at  the  regular  program  price. 

"These  special  productions  in  New 
York,"  says  Director-General  William  A. 
Brady,  "had  several  purposes  in  view. 
In  the  first  place,  we  had  contended 
that  the  regular  price  World-Pictures 
were  of  equal  moment  in  everything  but 
length  with  the  special  price  pictures  of 
greater  mileage  sold  on  the  state  rights 
plan,  and  the  Park  Theatre  showings 
enabled  us  to  test  the  proposition 
through  responses  from  the  public. 

Began  With  "Rasputin" 

"We  began  with  'Rasputin,  the  Black 
Monk,'  a  seven-reel  feature — published 
in  that  number  of  reels  because  it  con- 
tained so  much  really  vital  material  that 
we  could  not  possibly  condense  it  into 
smaller  space.  We  presented  this  on 
three  or  four  days'  notice  and  without  a 
quarter  of  the  volume  of  advertising 
almost  invariably  preceding  the  launch- 
ing of  a  state  rights  venture. 

"The  public  broke  down  our  doors  in 
a  futile  effort  to  get  in  at  the  opening, 
and  thronged  the  theatre  thereafter.  Ap- 
parently our  contention  was  being  up- 
held. But  'Rasputin'  was  in  seven  reels. 
Perhaps  length  counted,  after  all. 
"Burglar"  Was  a  Success 

"So  we  presented  'The  Burglar,'  in  six 
reels — a  photoplay  reflex  of  the  stage 
drama  of  the  same  name  by  Augustus 
Thomas,  which  had  enjoyed  country- 
Jwide  popularity  years  before.  This  too 
was  launched  with  little  or  no  prelimi- 
nary ostentation.  It  was  received  with 
the  greatest  of  favor  by  the  public  and 
the  newspapers.  Two  of  New  York's 
very  large  and  important  institutions  of 
learning — the  Boys'  High  School  of 
i  Commerce  and  the  Merchants'  and  Bank- 
ers School — made  this  picture  play  the 
subject  of  competitive  essays  among 
'  their  pupils. 


"Evidently  the  question  of  length  was 
of  minor  importance — still,  there  was 
nothing  like  making  sure,  so  we  are  at 
this  writing  just  putting  forward  Alice 
Brady  in  'The  Maid  of  Belgium,'  a  five- 
reel  picture  of  current  life  in  Belgium 
and  America.  The  reception  of  this  play 
will  be  known  to  the  public  in  advance 
of  the  appearance  of  this  interview,  but 
I  am  not  disturbed  about  the  outcome. 
The  production,  play  and  acting  are  up 
to  the  standard  of  World-Pictures,  with 
which  the  public  is  obviously  well  satis- 
fied— although  it  is  a  matter  of  course 
that  we  never  cease  trying  to  make  the 
next  photoplay  better  than  the  last  one." 


Salt  Lake  City,  ( 
P.  O.  Box  35, 
Sept.  18,  1917. 
To  the  Editor, 
"Exhibitors  Herald": 

Wish  to  congratulate  you  1 
upon  the  fine  appearance  of  the  J 
"new"  "Exhibitors  Herald,"  is-  m 
sue  of  Sept.  15.  The  western  J 
exhibitors  have  always  felt  that  g 
your  magazine  was  their  one  J 
true  friend  and  we  are  glad  to  j§ 
see  you  grow  so  big  and  pros- 
[serous. 

Very  truly  yours, 
(Signed)  ALEC  MURRAY.  § 


Lina  Cavalieri  Finishes  Big  Scenes  of 

"Eternal  Temptress"  Film  for  Paramount 


Star  Now  Completing  Street  Scenes  Laid  in  Venice 
Rome  at  Fort  Lee  Plant;  Delineates  Role  of 
Beautiful  and  Notorious  Woman 


and 


Lina  Cavalieri,  the  noted  prima  donna, 
and  now  a  star  of  Paramount  produc- 
tions, has  finished  the  portion  of  "The 
Eternal  Temptress,"  her  first  Paramount 
film,  in  which  she  appears  and  has  de- 
parted from  the  studio  at  Fort  Lee.  Di- 
rector Emile  Chautard  now  is  complet- 
ing the  other  scenes  which  make  up  the 
photodrama,  principally  street  scenes  in 
Venice  and  the  poorer  quarters  of  Rome. 

After  passing  the  Church  of  San 
Marco  which  has  been  reproduced  in 
the  studio  lot,  a  turn  of  the  corner  pre- 
sents a  disreputable  district,  with  wash- 
ings of  every  kind  and  color,  flapping  in 
the  breeze,  children  playing  in  sand 
heaps,  peddlers,  washermen,  cobblers, 
vegetable  dealers  and  dozens  of  gar- 
rulous denizens,  at  every  hand.  The  set- 
ting is  one  of  the  most  effective  that 
has  been  devised  for  this  picture.  Be- 


cause it  is  a  common  enough  scene,  the 
difficulty  of  making  it  accurate  was  no 
less  great.  Even  the  heaps  of  refuse 
without  which  no  poor  quarter  in  a 
Latin  city  would  be  complete  are  repro- 
duced. 

The  antiquated  methods  of  washing 
clothing  in  a  barrel,  the  cobblers'  tools 
which  must  have  been  excavated  from 
some  Roman  trash  pile  of  years'  accum- 
ulation, the  foreign  looking  vegetables, 
strings  of  garlic  predominating,  the  cob- 
bled streets,  in  short,  a  hundred  and  one 
minor  details  unimportant  individually, 
but  collectively  realistic. 

These  scenes,  too,  will  form  only  a 
small  part  of  the  completed  photoplay, 
which  concerns  the  life  of  a  beautiful 
and  notorious  woman,  and  a  great  many 
of  the  settings  are  extremely  beautiful, 
including  the  interior  of  Venetian  pal- 
azzos,  etc. 


■ 


THREE  BIG  MOMENTS  IN  FORTHCOMING  PARAMOUNT  ARTCRAFT  FILMS. 


LEFT — BILLIE 
FILM.  " 


BURKE  IN  SCENE 
THE  NARROW'  TR 


FROM  "ARMS  AND  THE  GIRL."  CENTER-WILLIAM  S.  HART.  AS  A  ROAD  AGENT,  IN  THE  ARTCRAFT 
AIL      RIGHT-SESSUE  HAYAKAWA  AND  SUPPORT  IN  "THE  CALL  OF  THE  EAST."  (Paramount.) 


18 


EXHIBITORS  HERALD 


Exhibitors  to  Get  New  Chaplin 

"Adventurer"  Feature  on  Oct.  22 

Star  Appears  in  Striped  Garb  of  Convict  in  Open- 
ing Scenes;  Plate  of  Ice  Cream  Which  Drops 
Down  Low-Cut  Back  of  Woman  Gives 
Big  Comedy  Situation 


Sculptor  May  Make 

Replica  in  Bronze 

of  Giant  Maciste 


If  Permission  Is  Granted  General 
Enterprises  Will  Distribute  Min- 
iature  Casts  to  Exhibitors 


"The  Adventurer,"  next  of  the  series  of 
Mutual-Chaplin  specials,  will  be  ready  for 
exhibitors  October  22.  The  first  print  of 
the  two-reel  comedy  was  received  at  the 
Mutual  executive  offices  early  last  week 
and  the  original  screening  proved  that  it 
was  fully  up  to  expectations. 

Charlie  makes  his  entrance  through  a 
pile  of  sand,  garbed  in  the  striped  uni- 
form of  a  convict.  He  creates  endless 
amusement  is  his  efforts  to  escape  the 
pursuing  guards  and  finally  steals  a  bath- 
ing suit,  in  which  he  emerges  at  the  beach 
just  in  time  to  rescue  fair  Edna's  mama. 
As  a  reward  he  is  taken  to  Edna's  home 
where  he  enters  society,  but  his  identity 
is  revealed  by  jealous  Eric  and  the  guards 
come  after  him. 

Perhaps  the  funniest  touch  of  the  com- 
edy is  the  incident  of  the  awkward  dish 
of  ice  cream.  Charlie  pushes  the  cream 
out  of  the  dish  in  his  efforts  to  drink 


what  has  melted.  The  frozen  mass  drops 
into  Charlie's  trousers  whereupon  he  un- 
dergoes much  discomfiture  until  it 
emerges  out  of  the  leg  of  the  trouser. 
To  cover  his  embarrassment  and  his  suf- 
fering, Charlie  kicks  the  offending  piece 
of  cream  off  the  edge  of  the  balcony, 
where  it  drops  down  the  low  cut  back 
of  one  of  the  women  bridge  players  be- 
low. There  ensues  an  embarrassing  and 
exciting  few  minutes  while  the  fright- 
ened woman  retains  her  modesty  and  her 
clothes. 

There  are  several  million  motion  pic- 
ture theatre  patrons  throughout  the 
length  and  the  breadth  of  the  land  who 
have  been  waiting  many  weeks  for  the 
next  Chaplin.  Half  the  theatres  in  the 
land  will  have  Chaplin  lobby  displays 
during  the  week  of  October  22.  Chap- 
lin's name  will  be  more  in  the  public 
prints  during  that  one  week  than  the 
name  of  any  other  player. 


R.  Fink,  one  of  the  departmental  heads 
of  General  Enterprises,  Inc.,  who  is  at 
present  touring  throughout  the  southern 
circuit  in  the  interests  of  "The  Warrior," 
seven-part   film   spectacle  starring 


the 


* 'Honor  System"  Ad 

Infringement  Case 
Is  Won  by  Wm.  Fox 

Virginia  Court  Grants  Writ  Halt- 
ing Exploitation  of  Another 
Film  Through  Mislead- 
ing Publicity 


with  the  War  Department,  in  presenting 
a  one-reel  motion  picture  entitled  "Who 
Leads  the  National  Army!"  After  doing 
all  possible  in  the  line  of  his  patriotic 
duty  Mr.  Stronge  will  become  actively 
engaged  in  the  film  industry  in  an  execu- 
tive capacity  with  one  of  the  large  dis- 
tributing companies. 


Maciste,  the  hero  of  "Cabiria,"  has  com" 
municated  to  A.  H.  Sawyer  at  the  home 
office  a  very  interesting  request  made  by 
a  prominent  sculptor  of  Baltimore,  Md. 

The  modeler  in  question  was  one  of 
the  large  audience  which  witnessed  a  pri- 
vate screening  of  "The  Warrior"  given 
by  Mr.  Fink  at  one  of  the  exclusive  clubs 
of  the  southern  city  during  the  past  week. 
Struck  by  the  classic  physique  of  Maciste, 
the  Italian  giant,  who  appears  in  the 
leading  role  of  the  play,  the  sculptor  ex- 
pressed a  desire  to  execute  a  figure  in 
bronze  of  the  herculean  player. 

A.  H.  Sawyer,  of  -General  Enterprises, 
Inc.,  which  firm  controls  "The  Warrior" 
for  the  United  States,  is  deeply  interested 
in  the  project  and  working  towards  its 
furtherance  has  dispatched  a  cable  to  the 
Itala  Film  Company  of  Italy,  requesting 
permission  to  have  the  statue  made.  If 
the  Italian  firm  is  agreeable,  the  Balti- 
more sculptor  will  proceed  with  the 
modeling  from  a  life  size  photograph  of 
Maciste,  especially  prepared  for  the  pur- 
pose. 

Mr.  Sawyer  plans  to  have  minature  re- 
productions of  the  figure  made,  which 
will  be  distributed  to  the  exhibitors  who 
show  "The  Warrior"  as  a  unique  variety 
of  lobby  display. 


A  SCENE  FROM  "MAGDA,"  THE  NEW  SELECT  FILM 


On  the  ground  that  William  Fox's 
rights  to  the  title,  "The  Honor  System," 
have  been  infringed  in  advertising  an- 
other picture  in  the  Victor  Theater  at 
Richmond,  Va.,  the  State  Court,  sitting 
at  Richmond,  has  granted  the  Fox  Film 
Corporation  a  temporary  injunction,  re- 
straining the  use  of  such  advertising. 

It  was  alleged  on  behalf  of  the  Fox 
interests  that  W.  F.  Hassell,  in  giving 
publicity  to  a  film;  "A  Convict's  Honor," 
had  subordinated  the  real  title,  and  so 
emphasized  the  honor  system  idea  as  to 
mislead  the  public  into  the  belief  that 
the  famous  Standard  Picture,  "The 
Honor  System,"  really  was  being  shown. 
The  plaintiff's  contention  was  that  the 
defendant  was  playing  upon  the  public- 
ity given  to  "The  Honor  System,"  which 
is  one  of  the  best  known  and  most  suc- 
cessful pictures  on  the  market,  and 
wrongfully  utilizing  it  to  his  own  advan- 
tage and  profit. 


Nat  Stronge  Aiding 

U.  S.  in  Presenting 

A  One  Reel  Picture 


Nat  Stronge,  who  recently  severed  his 
connection  with  Vitagraph-V.  L.  S.  E. 
publicity  department,  has  been  drafted 
by  the  Military  Training  Camps  Asso- 
ciation, which  is  working  in  conjunction 


4V 


CLARA  KIMBALL  YOUNG  WILL  APPEAR  IX  THE  LEADING  ROLE  OF  THIS  PHOTOPLAY 
TAKEN  FROM  THE  STAGE  SLTCCES-S.       (Select  Pictures  Corp.) 


EXHIBITORS  HERALD 


2\ 


"OVER  THE  TOP 

with 

J.  B. 


i  Today  it  is  mone3-  that  talks  in 
\  tures.  and  as  we  write  we  wonder 
•  ether  Adolph  Zukor  remembers  the 
Mimanova  Company  and  the  good  old 
E.-s  in  Pennsylvania  when  "East  Lynn" 
■  s  a  talking  picture  and  Julia  Hurley 
I  nished  the  voices!  I  doubt  it,  it's  ten 
Kirs  ago. 

*  *  * 

Jen  Grimm  is  off  to  the  fray  and  Al 
JCeenland  is  covering  second  for  him 
tt  ile  he  is  tossing  a  few  hard  ones  into 
k-  German  trenches. 

*  *  * 

jraves  follows  Grimm,  but  this  is  not 
f  >phetic.  George  Graves  simply  got  his 
hi  after  Grimm  and  is  going  with  the 
tinbow  division.  "More  power  to  both 
C  them." 

*  *  * 

Jen  Blumenthal,  Jr.,  is  making  life 
tier  for  the  Rialto  Orchestra.  Ben  has 
mt  submitted  an  intermezzo,  written  by 
mi  self,  which  has  all  the  variegated 
pidings  of  a  Persian  rug. 

*  *  * 

.  3ete  Milne  says  the  best  thing  he  has 
.■j-iewed  of  late  is  the  "Flaming  Onion" 
■I  "Ye  Loly's  Restaurant." 

*  *  * 

When  ad  solicitors  and  insurance 
fcents  bother  the  good  old  nosologist 
\  lbur  Bates  too  much  he  generally 
r  ommends  "Lacto  Bacilline — Bulgarus" 
ip  in  other  words,  your  prosencephalon 
A;  prolapsed.  The  agent  feels  better 
Wen  he  leaves,  but  he  is  minus  the 
(eject  of  his  quest  plus  the  Paralta  Plan. 

*  *  * 

Mitchell  Lewis  pulled  this  one  last 
fc?ek:  "Drafted  actor  stepped  up  to  the 
tj.rtermaster's  window  and  inquired,  'Is 
ns  where  I  get  my  costume?'  'No,'  re- 
#d  the  quartermaster.  'Men  in  this 
Wiiy  wear  uniforms.'  'Well,  just  for 
kit,  I  hope  you  lose  your  old  war.' " 
Kpncert  pitch.) 

*  *  * 

Bert  Ennis  is  about  the  busiest  little 
i  -cpy  writer  in  New  York  just  now.  He 
n  put  over  more  white  space  for  "The 
Wrior"  than  you  could  shake  a  stick 
K  The  Austrian  army  tried  for  days 
ft  put  the  finishing  touches  to  Maciste 
ffl(l  failed.  Bert  killed  him  off  and 
r  urrected  him  in  two  weeks.  The 
}  tropolitan  dailies  fell  for  it,  as  well 
a  the  trade  journals.  That's  going 
sue.    Hats  off! 

*  *  * 

■label  Juliene  Scott  denies  that  she 
nrried  a  lieutenant  at  Aver,  Mass.,  and 
t  t  there  was  a  lot  of  Gretna  Green 
r  nance.  "When  I  am  married  it  will 
b  orange  blossoms  and  a  sedate  wed- 
dg  tango."  said  Miss  Scott. 

*  *  * 

-harles  Emerson  Cook  is  sending  out 
s  ivenir  pencils  about  ■  the  size  of  a 
yma  telegraph  pole.  Wonder  if  Charley 
k:-w  they  were  blue? 

*  *  * 

)avy  Crock-et  of  the  Sunday  Whale  is 
aegular  harpoon  artist,  and  it  is  due 
t  Crocht  that  the  ship  is  so  full  of 
fc  bber.    Good  boy! 

*  *  * 

■ome  of  the  wiseacres  about  this  town 
vo  think  that  nothing  of  any  class  de- 


velops west  of  Fort  Lee  got  an  awful 
jolt  when  the  White  Sox  started  that 
drum  fire  batting  rally  in  the  second 
game  of  the  World's  Series.  "I  told 
you  so." 

*  *  * 

The  scribes  at  Pathe's  review  of  "The 
Seven  Pears"  recognized  Elaine  Ivans  at 
once,  and  had  she  something  a  little  more 
animate  than  a  vacuum  .cleaner  to  play 
opposite  she  would  have  made  a  big  hit. 
However,  the  vacuum  cleaner  was  about 
as  animate  as  most  of  the  cast.  Roy 
McCardell  would  have  a  fit  if  he  could 
see  this  poor  travesty  on  "The  Diamond 
From  the  Sky." 

*  *  * 

William  Horsley  and  family  are  coast- 
ward  bound.  Jim  Horsley  says  he  would 
go  to  California  also  if  Dave's  mileage 
worked  both  ways.  Jim  wants  to  see 
what  it's  all  about.    About  all  is  right. 

*  *  * 

Walter  (Mugse^-  McGraw)  Hill  made 
seventeen  wagers  on  the  ball  games  and 
hedged  on  every  one  of  them.  When 
the  series  had  ended  Mugse}-  found  that 
he  owed  himself  $1.25.    This  story  was 


Bluebird  No.  100,  entitled  "The  Sav- 
age," with  Ruth  Clifford  the  star,  will 
be  exhibited  at  the  Broadway  Theatre, 
New  York,  for  a  week,  starting  Sunday 
night,  October  21,  beginning  then  the 
Bluebird  season  at  that  playhouse.  There 
will  be  further  announcements  of  the 
proper  celebration  of  Bluebird's  first 
centennial,  plans  for  which  are  now  being 
formed  by  Managing-director  Carl 
Laemmle. 

The  program  was  inaugurated  January 
24,  1916,  with  the  publication  of  "Jeanne 
Dore,"  with  Mme.  Sarah  Bernhardt  the 
star.  This  feature,  like  several  other 
Bluebird  subjects  was  purchased  on  the 
open  market,  in  pursuance  of  the  policy 
originally  announced  by  Bluebird  and 
still  in  vogue.  As  for  the  great  majority 
of  films,  they  were  produced  at  Universal 
City,  excepting  the  plays  in  which  Violet 
Mersereau  has  starred;  they  were  turned 
out  at  Bluebird's  Leonia  (N.  J.)  Studio, 
where  Miss  Mersereau  still  operates. 

Established  on  the  idea,  advanced  by 
Shakespeare,  that  "The  Play's  the 
Thing,"  the  management  progressed  con- 
sistently with  a  policy  that  made  the  play 
the  principal  factor  in  Bluebird  appeal, 
the  leading  players  being  "featured" 
rather  than^  "starred,"  as  customary  with 
program  organizations.  But  in  ^  the 
natural  course  of  events  the  "stars,"  by 
the  merits  of  their  performance  and  per- 


recited  by  "A.  E.  A.  Mullen,"  so  I  know 
it  to  be  O.  K. 

*  *  * 

The  Hardlyable  Film  Company  has 
just  negotiated  for  offices  in  the  Times 
Square  section,  and  Jules  Cowles  (Buck 
Moe,  of  the  Bar  Sinister)  has  refused  to 
have  anything  to  do  with  them. 

*  *  * 

"Child,  born  today  will  be  lucky  in 
love,  lazy  before  12  a.  m.,  fond  of  Rhine 
stones  by  day  and  cobble  stones  by 
night  and  should  make  a  decided  success 
in  the  movies,"  quoth  Ruth  McTammanv. 

*  »  * 

Do  your  Liberty  Bond  shopping  today. 

*  *  * 

Ben  Luther,  the  old  reliable  exhibitor 
of  West  Chester,  says:  "Twenty-five  per 
cent  of  employes  are  inefficient  because 
of  their  unfitness  for  the  work  in  which 
he  or  she  is  engaged  by  the  employers." 
Looks  as  though  the  exhibitors  would 
soon  put  that  "Sabotage  propaganda" 
thing  over  on  some  of  our  million  dollar 
actors. 

*  *  * 

If  Dame  Rumor  is  to  be  relied  upon, 
Ira  Lowery  and  Frank  Carroll  are  not 
going  to  sit  back  in  luxury  and  enjoy 
the  fruits  of  their  last  bonanza,  but  have 
rented  another  safety  deposit  strong  box 
and  are  out  to  fill  that  with  filthy  lucre. 

*  *  * 

William  Fox  is  doing  a  lot  of  "Globe" 
trotting  of  late.  How  do  we  know  this? 
Dustin  Farnum  "Spyed"  on  him.  Zowie! 


sonality,  became  conspicuously  asso- 
ciated with  the  program  announcements. 
Exhibitors  very  naturally  made  the  most 
of  their  opportunity  to  profit  by  the 
growing  popularity  of  these  individually 
"featured"  players  and  "starred"  them  in 
their  own  advertising. 

Thus  have  stars  been  created  along 
with  the  advancing  good  repute  of  the 
Bluebird  product  as  measured  from  the 
viewpoint  of  plays,  production  anjd 
photograph;  until  Dorothy  Phillips. 
Violet  Mersereau,  Ruth  Clifford  and 
Franklyn  Farnum  have  become  so 
favorably  associated  in  the  public  mind 
with  Bluebird  products  that  a  composite 
of  attractiveness  and  popularity  has  been 
greatly  created  with  these  players  as 
the  moving  force  in  box  office  effec- 
tiveness. 

Bluebird's  "star  cycle,"  completed  by 
the  engagement  of  Mae  Murray  and 
Carmel  Myers,  to  augment  the  force  of 
principals  in  screen  artistry,  has  thus 
been  established — six  stars  to  appear  in 
stated  succession,  each  one  arriving  every 
sixth  week,  in  plays  that  shall  be  selected 
to  best  suit  the  individual  talents  of  each 
star.  In  this  way,  by  gradual  process  of 
the  fittest  surviving.  Bluebird  ends  its 
first  hundred  screen  accomplishments 
with  a  policy  that  still  maintains  its 
original  purpose,  plus  the  added  benefits 
of  "individual  personalities  that  makes 
both  the  player  and  the  play  "the  thing." 


"The  Savage"  with  Ruth  Clifford 

Brings  Centennial  for  Bluebird 


Will  Open  at  Broadway  Theatre,  New  York,  for 
Week's  Run,  Commencing  Sunday  Night,  Oct.  2 1 


22 


EXHIBITORS  HERALD 


"Mothers  of  Men"  Made  Ready  for  Market 

by  Willis  Robards;  Titling  of  Film  Changed 

Woman  Suffrage  Party  Committees  Commend  Picture  at 
Private  Showing  and  Advise  Improvement  in  Lines; 
Screen  Play  to  Get  Wide  Showing 


Willis  Robards,  who  recently  brought 
East  the  suffrage  propaganda  picture, 
"Mothers  of  Men,"  has  been  making 
some  important  changes  in  the  arrange- 
ment and  titling  of  the  picture,  and  now 
has  it  practically  ready  for  the  market. 

A  short  time  ago,  under  arrangements 
made  by  his  representative,  H.  J.  Shep- 
ard,  of  Shepard  &  Van  Loan,  Mr.  Ro- 
bards held  a  private  showing  for  repre- 
sentatives of  the  National  Woman's 
Party  and  the  Woman  Suffrage  Party, 
in  order  to  get  their  opinion  as  to  the 
accurate  details  of  the  picture.  The  two 
committees  were  very  favorably  im- 
pressed, and  congratulated  him  upon  his 
work.  However,  there  were  several 
small  details,  most  of  which  lay  in  the 


titling,  which  they  felt  could  be  im- 
proved. 

Mr.  Robards  accounts  for  this  as  ow- 
ing to  the  fact  that  he  obtained  all  his 
data  for  his  picture  from  suffragists  in 
the  Western  states,  and  that  the  point 
of  view  differs  on  various  questions  in 
various  parts  of  the  country. 

"It  was  for  this  reason,"  he  says,  "that 
I  was  particularly  anxious  for  the  rep- 
resentatives of  the  parties  in  this  section 
of  the  country  to  see  and  criticize  the 
picture,  and  adopting  their  ideas  as  well 
as  those  in  the  West,  I  can  now  take 
a  happy  medium,  and  make  the  picture 
national  in  its  scope,  which  is  the  neces- 
sary qualification  for  a  picture  of  this 
type." 


Mary  Garden  Starts  Work  on  "Thais,"  First 

of  Her  Goldwyn  Plays  Under  Noted  Directors 

Prima  Donna  is  Met  at  Fort  Lee,  N.  J.,  Studio  by  Officials,  an  Hour 
Later  She  Begins  Work  Before  Camera  in  Initial 
Screen  Production 


Mary  Garden,  the  noted  prima  donna 
this  week  started  work  at  the  Fort  Lee, 
N.  J.,  studios  essaying  her  first  venture 
into  motion  pictures  as  a  star  in  Gold- 
wyn productions. 

Miss  Garden  was  welcomed  by  the  en- 
tire Goldwyn  executive  organization: 
Samuel  Goldfish,  president;  Edgar  Sel- 
wyn,  vice-president;  Margaret  Mayo,  and 
members  of  the  advisory  board. 

Goldwyn's  production  "Thais"  with 
Mary  Garden  as  the  star,  was  under  way 
within  an  hour  after  her  arrival  at  the 
studio.     It   is    under   the    direction  of 


Hugo  Ballin  and  Frank  Crane.  Mr.  Bal- 
lin  is  the  widely  known  artist  who  joined 
the  Goldwyn  staff  at  the  outset  of  its 
career,  and  whose  splendid  work  shows 
in  "Baby  Mine"  and  other  Goldwyn 
films.  Mr.  Crane  is  a  justly  popular  di- 
rector, whose  most  recent  work  has  been 
the  direction  of  Mrs.  Vernon  Castle  for 
the  Pathe  organization.  These  two  men 
will  collaborate  in  the  making  of  "Thais," 
the  former  giving  more  attention  to  the 
artistic  phases  of  the  picture  while  Mr. 
Crane  will  handle  the  technical  direc- 
tion.   David  Abies  is  chief  cameraman. 


U.  S.  to  Issue  "Who  Leads  the  National  Army" 
Film  to  Exhibitors  Through  the  Triangle 

One-Reel  Picture  Showing  Men  Are  Efficiently  Trained  and 
Properly  Cared  for;  Shows  Interesting  Scenes  in  Big 
Officers  Camps;  Theatre  Owners  Asked  to 
Book  Picture 


The  War  Department,  through  the 
Military  Training  Camps  Association  of 
the  United  States,  is  giving  the  motion 
picture  exhibitors  of  the  United  States 
the  opportunity  to  become  the  publicists 
to  show  that  the  men  comprising  the 
National  Army  are  under  highly  trained, 
efficient  officers  who  are  capable  of  tak- 
ing care  of  the  men  under  them  in  every 
exigency. 

It  is  believed  if  the  thought  that  the 
officers  are  highly  efficient  is  driven 
home,  that  those  persons  who  have  had 
relatives  called  in  the  draft  will  not  suf- 
fer the  same  anguish  at  the  parting 
when  they  know  that  their  relatives  will 
be  under  the  care  of  men  of  high  moral 
character  who  have  the  proper  training. 


The  method  by  which  the  exhibitors 
are  requested  to  contribute  to  the  cause 
and  spread  the  propaganda  of  "Efficiency 
of  Officers"  is  through  booking  the  one- 
reel  picture  entitled  "Who  Leads  the 
National  Army!" 

Unlike  many  one-reel  pictures,  "Who 
Leads  the  National  Army!"  has  a  story 
running  through  it. 

The  picture  opens  with  a  scene  at  a 
club  and  the  decision  of  one  of  the  club 
members  to  apply  for  registration  at  the 
Officers'  Training  Camp.  Then  follows 
in  sharp,  snappy  action  of  splendid  di- 
rection and  photography,  the  mental, 
moral  and  physical  examination;  accept- 
ance of  applicant,  arrival  at  camp  with 
hundreds  of  other  applicants;  panorama 


of  camp,  setting  up  exercise,  manual  of 
arms,  signal  practice,  bayonet  charge, 
going  over  the  top,  digging  trenches,  at- 
tacking trenches;  President  Wilson  re- 
viewing the  candidates,  redeeming  the 
War  Department  pledge  of  a  square 
deal,  Secretary  of  War  Baker  signing 
commission — and  finally,  well  trained, 
efficient  officers  ready  to  lead  the 
National  Army. 

The  picture  was  made  at  all  of  the 
Officers'  Training  Camps,  including 
Plattsburg,  Forts  Sheridan,  Harrison, 
Meyer  and  Niagara,  after  which  it  was 
turned  over  to  a  practical  film  editor, 
who  assembled  it  and  brought  it  to  per- 
fection. 

Triangle  Distributing  Corporation  has 
volunteered  to  undertake  the  distribution 
throughout  the  country  and  also  volun- 
teered to  return  to  the  Military  Training 
Camps  Association  every  cent  received 
through  the  rentals,  in  a  furtherance  of 
the  idea  of  universal  military  training 
especially  among  the  younger  generation 

The  motion  picture  exhibitors  are 
asked  to  book  the  picture  in  exactly  the 
same  manner  as  they,  would  book  anj 
other  one-reel  subject  and  their  attentior 
is  called  to  the  fact  that  they  may  be  patri- 
otic and  spread  the  propaganda  abso 
lutely  without  cost  to  themselves. 

The  publication  dates  have  been  ar 
ranged  according  to  territory  served  b) 
each  Triangle  branch  exchange,  as  fol 
lows:  October  22 — New  York,  Buffalo 
Boston,  New  Haven  exchanges.  Octo 
ber  29 — Philadelphia  and  Pittsburgh  ex 
changes.  November  5 — Chicago  and  Mil 
waukee  exchanges.  November  12- 
Cleveland  and  Cincinnati  exchanges 
November  19 — Detroit,  Minneapolis 
Kansas  City,  St.  Louis  exchanges.  No 
vember  26 — Atlanta,  New  Orleans,  Dal 
las,  Washington  exchanges.  Decembe 
3 — Los  Angeles,  Seattle,  San  Franciscc 
Salt  Lake  City,  Denver  exchanges. 


West  Point  Cadets 

Pose  for  Initial 

Olga  Petrova  Filn 


For  the  first  time  in  the  history  < 
West  Point,  the  whole  military  acadeir 
turned  out  one  bright  sunny  morning  la 
week  to  pose  as  part  of  a  motion  pictui 
story.  Many  films  have  been  taken  i 
the  cadets  in  special  exercises,  on  dre 
parade  and  so  forth  by  various  cor 
panies,  as  current  news  events,  but  nev 
before  have  the  students  been  actually 
the  plot  of  a  six-reel  feature.  The  prh 
lege  granted  Mme.  Petrova  by  the  Coi 
mandant  is  indeed  a  rare  one. 

In  this  first  of  Petrova's  pictures  sin 
the  formation  of  her  own  organizatic 
the  story  has  to  do  with  the  morganaij 
marriage  of  an  American  girl   to  t| 
crown  prince  of  a  foreign  country.  T| 
crown  prince,  which  part  is  played 
Thomas  Holding,  whom  Madame  P<| 
rova  recently  placed  under  contract  f 
her  next  four  pictures,  comes  to  Amerij 
on  an  important  mission,  and  while 
this  country  reviews  the  officers  of  tf 
future. 

Many  beautiful  views  are  made  on  tj 
lawns  at  West  Point  of  Madame  Petro 
and  the  handsome  crown  prince,  in  ad 
tion  to  the  scenes  in  which  they  w< 
photographed  with  the  students. 


EXHIBITORS  HERALD 


23 


Export  and  Import  Co.  Restrained 
From  Showing  "Romanoffs"  Film 

[liodor  Pictures  Corp.  Gets  Ruling  From  Judge 
C.  M.  Hough  in  N.  Y.  Court  That  Copy- 
right Has  Been  Infringed 


"Co-respondent"  Film 

Opens  at  Broadway 


|  The  Export  &  Import  Film  Company, 
line,  is  forbidden,  in  a  decision  handed 
I 'down  last  week  by  Judge  Charles  M. 
Hough  in  the  Federal  Court  for  the 
Southern  District  of  New  York,  to  ex- 
nibit  or  sell  a  motion  picture  entitled 
rThe  Tyrrany  of  the  Romanoffs,  with 
ptliodor."  Judge  Hough,  in  extending  the 
:emporary  injunction  recently  obtained 
my  the  Iliodor  Pictures  Corporation,  di- 
rects that  it  remain  in  force  as  against 
L:he  defendant  company:  Benjamin  Blu- 
rnenthal,  its  president;  and  I.  E.  Chad- 
vick.  represented  as  the  purchaser  of  the 
greater  New  York  and  New  Jersey  rights 
|to  the  production. 

i  Judge  Hough  bases  his  decision  on  the 
•issumption  that  the  rival  Iliodor  picture 
I  hreatens  an  infringement  of  copyright 
ind  points  out  the  following  interesting 
•easons  for  his  action: 
I  "I  assume  that  the  defendant  Export 
|fk  Import  Film  Company's  photoplay 
leals  with  entirely  ditterent  scenes,  times 
Ind  surroundings  from  those  employed 
by  plaintiff.    Ivan  the  Terrible  was  not 


a  Romanoff,  and  the  Sixteenth  was  dif- 
ferent from  the  Twentieth  Century,  even 
in  Russia.    This  is  common  knowledge. 

"But  when  a  copyright  play  is  regis- 
tered as  'The  Fall  of  the  Romanoffs'  and 
Iliodor  is  a  prominent  character  therein, 
defendants'  acts  in  advertising  the  'Tyr- 
rany of  the  Romanoffs'  with  Iliodor,  are 
nonsense  unless  intended  to  create  the 
belief  that  the  play  so  named  did  or  does 
deal  with  the  same  matters  naturally 
suggested  by  'The  Fall  of  rhe  Romanoffs' 
with  Iliodor  as  an  actor. 

"Where  the  title  of  a  play  is  de- 
scriptive it  may  be  part  of  the  right  or 
property  covered  by  the  copyright.  The 
dividing  line  between  copyright  or  trade- 
mark infringement  and  unfair  competi- 
tion is  not  easy  to  draw  in  many  cases. 

"Here  there  is  plainly  such  unfairness, 
but  there  is  a  threat  of  infringement  also 
by  the  appropriation  of  name,  and  actual 
infringement  in  the  simulation  of  Ilio- 
dor's  costume  in  advertising  matter. 

"I  am  satisfied  that  defendants  have 
pirated  one  of  plaintiffs  copyrighted 
photographs  of  Iliodor." 


Eva  Tanguay  Makes  Screen  Debut  This 

Week  in  "The  Wild  Girl"  Through  Select 


Eva  Tanguay  makes  her  first  appear- 
.nce  in  motion  pictures  this  week.  As 
"irefly  in  "The  Wild  Girl,"  distributed  by 
Select  Pictures,  she  enters  a  new  phase 
>f  her  theatrical  career. 

"The  Wild  Girl,"  which  was  written 
specially  for  Miss  Tanguay  by  George 
iosener  gives  her  exceptional  opportuni- 
ies,  it  is  said,  and  she  is  supported  by 
;n  able  cast.  Stuart  Holmes  plays  the 
>art  of  Vosho.  the  villainous  gypsy,  who 
ries  to  trap  the  little  "wild  girl"  into 
narriage.  and  Tom  Moore  is  the  rescuing 
lero.    Miss  Tanguay  brings  to  her  in- 


terpretation of  the  title  role  all  the  action 
which  has  distinguished  her  on  the  stage, 
her  picture  of  the  little  southern  heiress 
reared  by  roving  gypsies,  is  an  appeal- 
ing one. 

Miss  Tanguay's  entrance  into  the  film 
world  is  a  notable  occurrence.  She  is 
one  of  the  most  popular  entertainers  on 
the  stage. 

Miss  Tanguay  is  being  presented  on 
the  screen  by  Harry  Weber,  who  has 
been  her  manager  in  vaudeville  for  a 
number  of  years,  and  "The  Wild  Girl" 
will  be  distributed  through  the  Select 
Exchanges. 


The  Broadway  Theater  has  returned 
to  its  old  policy,  that  of  continuous 
showing  of  motion  pictures.  The  open- 
ing attraction  this  week  is  "The  Co- 
respondent," a  six-part  photoplay  pro- 
duced by  Ralph  W.  Ince,  adapted  from 
the  dramatic  stage  success  of  the  same 
name,  which  was  presented  at  the  Booth 
Theater  two  years  ago  with  Irene  Fen- 
wick  in  the  title  role.  Elaine  Hammer- 
stein  has  been  selected  to  interpret  the 
stellar  role  on  the  screen. 

There  is  much  suspense  in  this  drama 
of  newspaper  life  which  has  its  locale  in 
New  York  City  and  a  fashionable  sum- 
mer colony  of  New  England.  The  dra- 
matic climax  is  preceded  by  many  excit- 
ing scenes  which  involve  one  ot.the  great 
daily  papers. 

There  also  are  several  short  subjects 
on  the  program  such  as:  Weekly  news 
events,  educational  and  scenic  pictures, 
and  a  two-part  comedy.  Special  music 
has  been  arranged  by  James  C.  Bradford, 
who  has  won  much  renown  during  his 
four  years  directorship  of  the  Broadway 
orchestra. 


UNIVERSAL  TO  HANDLE 

BIG  BOY  SCOUT  FILM 


Universal  has  arranged  with  the  Trans- 
Atlantic  Film  Company,  Ltd.,  of  London, 
to  handle  "Boy  Scouts — Be  Prepared," 
the  eight-reel  production  devoted  to  the 
work  of  the  huge  army  of  wide-awake 
English  boys  headed  by  Lieutenant-Gen- 
eral  Sir  Robert  Baden-Powell,  who  are 
accomplishing  so  much  in  the  way  of 
home  defense  and  auxiliary  service,  while 
their  fathers  and  brothers  are  at  the 
front. 

Throughout  the  United  Kingdom  the 
production  is  being  issued  in  eight  single- 
reel  episodes,  and  is  said  to  be  creating 
considerable  stir,  as  it  is  backed  by  the 
entire  membership  of  the  Boy  Scouts 
Association.  Every  boy  in  this  huge 
organization  has  been  enlisted  in  the 
movement  to  put  the  series  over  with 
flying  colors,  and  as  a  result,  exhibitors 
are  reporting  big  business.  Baden- 
Powell  and  many  other  famous  British 
military  leaders  appear  personally  in  the 
various  episodes. 


MAE  MURRAY  IN  SCENES  FROM  HER  FIRST  BLUEBIRD  PRODUCTION 


THREE  SITUATIONS  FROM  "PRINCESS  VIRTUE, 


MISS  MURRAY'S  FIRST  VEHICLE  UNDER  THE  BLUEBIRD  BANJO 
(Bluebird.) 


24 


EXHIBITORS  HERALD 


Strong  Cast  Will  Support  Walthall  in 

Initial  Paralta  Film  "His  Robe  of  Honor' 


Mary  Charleson  to  Delineate  Role  of  Roxana  Frisbee  as 
Leading  Lady;  Picture  Story  Concerns  Shyster  Lawyer 
Who  Becomes  Upright  Judge  Through 
Good  Woman 


From  shyster  lawyer  to  an  upright 
justice  of  the  Supreme  Court  of  the  State 
of  New  York  is  the  career  of  the  hero 
of  "His  Robe  of  Honor,"  from  the  pen 
of  Ethel  and  James  Dorrance,  which  will 
mark  the  debut  of  Henry  B.  Walthall  as 
a  Paralta  star. 

The  story  is  full  of  revelations  and 
carries  its_auditors  into  the.  upper  reaches 
of  the  underworld.  The  hero  grows  with 
his  opportunities,  however  dishonorable 
the  means  he  employs  to  his  end.  That 
end  itself  he  makes  worthy,  through  am- 
bition awakened  in  him  by  the  love  of  a 
woman.  The  love  interest  in  the  story 
is  intensely  human,  it  is  said. 

When  the  stor}-  appeared  in  book  form, 
a  short  time  ago,  it  created  widespread 
interest  and  was  endorsed  in  most  com- 
plimentary terms  by  many  of  the  fore- 
most judges  and  reformers  of  the  coun- 
try. In  visualizing  the  story,  it  will  be 
possible  to  present  it  with  a  wider  range 
and  with  broader  strokes  than  were  pos- 
sible in  type,  and  it  promises  to  be  the 
crowning  achievement  of  Mr.  Walthall's 
career.  > 

Miss  Mary  Charleson,  who  has  already 
achieved  much  distinction,  appearing 
with  Mr.  Walthall  in  many  of  his  former 
screen  portrayals,  will  be  seen  in  the 
role  of  Roxana  Frisbee,  a  part  which 
should  afford  her  many  opportunities  for 
exceptional  work. 

Florence  LaBadie, 

Noted  Film  Player, 
Dies  in  Ossining  N.  Y. 

Demise  Followed  Nervous  Break- 
down and  Injury  in  an 
Auto  Accident 

Miss  Florence  La  Badie,  the  noted 
Thanhouser  film  actress,  died  on  Sat- 
urday, October  13,  at  the  Ossining 
I  X.  Y.)  Hospital,  following  several 
weeks'  illness.  Miss  La  Badie  suffered 
a  nervous  breakdown  and  was  internally 
injured  in  an  automobile  accident  which 
occurred  while  driving  to  her  residence 
in  New  York  City  about  two  months 
ago. 

With  her  fiance,  Dr.  Daniel  Carson 
Goodman,  Miss  La  Badie  was  driving 
near  Ossining  in  her  machine  and  when 
the  brakes  failed  to  hold,  the  car  upset. 
Miss  La  Badie  being  injured  internally. 

Florence  La  Badie  was  born  in  Can- 
ada in  1894,  and  was  educated  in  New- 
York  City.  As  a  screen  star  she  ap- 
peared in  many  features,  her  earlier 
Thanhouser  films  being  "The  Star  of 
Bethlehem,"  "Fear  of  Poverty,"  "The 
Lonely  Heart."  "The  Pillory"  and  "Her 
Life  and  His."  She  was  the  heroine  of 
"The  Million  Dollar  Mystery,"  "God's 
Witness,"  and  a  more  recent  picture,  en- 
titled "War  and  the  Woman,"  was  pub- 
lished by  the  Pathe  Company. 


Lois  Wilson,  whose  work  in  "A  Man's 
Man,"  in  which  she  appeared  with  J. 
Warren  Kerrigan,  received  high  praise, 
will  be  seen  in  the  role  of  Laura  Nel- 
son, a  young  society  girl,  whose  high 
ideals  and  noble  nature  win  back  the 
manhood  of  the  man  who  is  about  to 
become  a  tool  in  the  hands  of  a  graft- 
ing political  machine.  "Boss"  Nordhoff. 
who  typifies  the  brutal  political  leader, 
corrupting  the  judiciary  to  further  his 
ends,  has  been  given  to  Noah  Beery. 
Jr.,  who  has  established  a  reputation  for 
this  kind  of  work  with  screen  audiences. 
Before  going  into  pictures  he  appeared 
with  much  success  on  the  stage  and  will 
be  well  remembered  for  his  interpreta- 
tion of  the  role  of  Judd  Tolliver  in  "The 
Trail  of  the  Lonesome  Pine."  J.  J. 
Dowling,  whose  character  work  in  old 
men's  parts  is  a  feature  of  Paralta  pro- 
ductions, will  interpret  the  role  of  Bruce 
Nelson,  the  lawyer  of  the  traction  in- 
terests. Robert  Partland,  Nelson's  part- 
ner, will  be  entrusted  to  Ray  Laidlow, 
while  Fred  Montague  will  be  seen  as 
"Million  Mulligan,"  a  shady  character 
engaged  in  blackmailing.  Eugene  Pa- 
lette, who  is  known  for  his  juvenile  char- 
acter screen  work,  has  the  part  of  Clif- 
ford Nordhoff,  brother  of  the  "Boss." 
"Carrotts,"  the  amusing  little  stable  boy. 
who  helps  the  courting  of  Julian  and 
Roxana  Frisbee,  has  been  allotted  to 
Guy  Newhard,  a  young  actor. 


Bluebird  announces  to  exhibitors  that 
Mae  Murray,  will  appear  as  a  Bluebird 
star,  November  12,  in  "Princess  Virtue." 
Carmel  Myers,  another  star  new  to  the 
series,  will  be  introduced  a  week  earlier, 
when  Bluebird's  "star  cycle"  gets  under 
way.  Franklyn  Farnum  and  Ruth  Clif- 
ford also  contribute  to  the  November 
offerings  and  the  "cycle"  will  be  com- 
pleted when  Dorothy  Phillips  and  Violet 
Mersereau  appear  in  December.  Here- 
after every  Bluebird  star  will  contribute 
to  the  series  at  stated  intervals  of  six 
weeks,  in  plays  especially  selected  to  fit 
the  individual  star. 

Carmel  Myers'  offering,  November  5, 
will  be  "The  Lash  of  Power,"  an  old 
fashioned  melodrama.  Her  leading  man 
will  be  Kenneth  Harland. 

Mae  Murray  will  take  her  place  among 
Bluebirders  November  12  in  "Princess 
Virtue,"  directed  by  Robert  Z.  Leonard 


H.  Berg  Picks  Story 

"Ashes  of  My  Heart" 

for  Miss  Castleton 


Harry  Berg  has  procured  the  story 
for  one  of  the  first  films  in  which  he 
will  star  Barbara  Castleton.  The  picture 
will  be  called  "Ashes  of  My  Heart"  and 
will  be  taken  from  the  book  of  that  name 
by  Edith  Blinn. 

In  pursuance  with  his  theory,  that  only 
pictures  containing  exceptional  stories 
can  be  successfully  sold  on  the  state 
rights  market,  Mr.  Berg  has  looked  far 
and  spent  a  great  deal  of  time  in  se- 
lecting proper  stories  for  his  films. 

Miss  Blinn  has  created  a  remarkable 
plot,  a  problem,  and  its  solution.  It  is 
a  story  of  heredity.  What  would  a  young 
girl,  born  of  a  gambler  father  and  a 
mother  addicted  to  the  use  of  drugs, 
and  reared  for  eighteen  years  in  the 
sheltered  seclusion  of  a  convent  without 
any  knowledge  as  to  who  or  what  her 
parents  were,  do  when  she  finds  herself 
at  liberty  in  the  great  world?  Will  she 
follow  her  training,  or  will  the  subtle 
instincts  inherited  from  her  parents 
prove  too  strong?  It  is  the  old  theme 
of  heredity  versus  environment,  but 
taken  from  a  new  angle,  and  developed 
with  such  intensity  as  to  make  it  one 
of  the  most  dramatically  thrilling  stories 
of  the  year. 

Mr.  Berg  feels  that  the  character  of 
Rhoda,  the  heroine  of  the  story,  is  par- 
ticularly suited  to  Miss  Castleton's  type 
of  work,  and  that,  naturally,  had  a  great 
deal  to  do  with  its  selection. 


Wheeler   Oakman   will   be   her  leading 

man. 

Bluebird  No.  100  will  be  distributed 
November  19  on  the  regular  program. 
Ruth  Clifford  stars  in  this  film,  entitled 
"The  Savage."  Before  this  feature 
reaches  the  series  it  will  be  exhibited 
at  the  Broadway  Theatre.  New  York, 
starting  the  Bluebird  season  at  that  thea- 
tre. Monroe  Salisbury  will  be  Miss  Clif- 
ford's leading  man  in  this  latest  of  Rupert 
Julian  productions. 

The  November  issues  will  be  com- 
pleted Thanksgiving  week  in  the  appear- 
ances of  Franklyn  Farnum,  with  Claire 
Du  Brey  and  Rosemary  Theby,  his 
leading  supporters,  in  "The  Winged 
Mystery."  a  comedy-drama  based  on  0. 
D.   Stuart's  story. . 

It  is  likely  that  Franklyn  Farnum  in 
Toseph  De  Grasse's  production  of  "The 
"Winged  Mystery,"  will  be  the  third  Blue- 
bird to  be  exhibited  at  the  Broadway 
Theatre,  New  York,  in  the  season  of  full- 
week  showings  that  begins  there.  Octo- 
ber 31,  with  "The  Savage." 


Mae  Murray  Appears  as  a  Bluebird  Star 

Nov.  12  in  "Princess  Virtue"  Feature 


Noted  Player  Follows  Carmel  Myers,  Another  New  Star, 
Who  Comes  to  Screen  a  Week  .Earlier  When 
"Star  Cycle"  Gets  Under  Way 


EXHIBITORS  HERALD 


2: 


Following  Completion  of  "Empty  Pockets" 

Brenon  Will  Make  Five  New  Features 

"The  Woman  Thou  Gavest  Me,"  and  "Kismet"  Starring 
Otis  Skinner  Will  Be  Next  Plays  Started  by  Noted 
Director;  Others  Come  Later  in  Year 


Following  the  completion  of  "Empty 
Pockets,"  Herbert  Brenon  announces 
that  within  the  next  twelve  months  he 
will  make  five  new  productions. 

Two  big  subjects  have  already  been 
secured,  'The  Woman  Thou  Gavest  Me." 
the  novel  by  Hall  Caine,  and  ''Kismet." 
with  Otis  Skinner.  Mr.  Skinner  will  begin 
his  work  in  "Kismet"  ne£t  summer.  Otis 
Skinner,  it  is  further  announced,  has  con- 
sented to  appear  in  one  production  onlv. 
so  from  all  accounts  in  "Kismet"  this 
great  actor  will  make  his  first  and  last 
appearance. 


,  One  of  the  foremost  women  stars  of 
the  stage  and  screen  is  about  to  be  pre- 
sented by  H.  M.  Horkheimer.  in  a  new- 
play  that  will  have  the  novel  distinction 
of  being  offered  on  Broadway  simul- 
taneously both  as  a  spoken  and  silent 
drama.    It  is  called  "The  Right  to  Live." 

The  film  version  will  be  in  seven  reels, 
[at  the  Balboa  Studio,  where  the  stage 
production  is  also  being  handled. 

"I  have  had  this  play  for  four  years 
|now."  said  Mr.  Horkheimer,  while  dis- 
cussing his  novel  project.  "Production 
jhas  been  delayed  for  the  want  of  the 
right  star  to  play  the  leading  role.  And 
it  last  I  have  found  her,  after  combing 
the  entire  amusement  world,  thoroughly. 
■Meanwhile,  the  play  has  been  worked 
pver  until  today  I  believe  I  have  one  of 
:he  most  promising  pieces  of  dramatic 
naterial  ever  evolved. 

"In  all  dramatic  literature,  I  do  not  be- 
ieve  there  is  a  tenser  story  of  the  inex- 
jrable  fight  for  human  happiness.  As  a 
ahotoplay,  there  are  unlimited  pictorial 


With  these  two  subjects  to  begin  with, 
it  leaves  three  more  yet  to  be  chosen. 

At  the  present  time  "Empty  Pockets" 
is  progressing  at  the  studio. 

Mr.  Brenon  plans  to  add  one  or  two 
scenes  to  "The  Fall  of  the  Romanoffs" 
which  has  scored  such  success  at  the 
Broadway  theatre  and  which  will  soon 
be  shown  in  all  the  big  cities.  The  suc- 
cess of  this  picture  has  been  great. 

Upon  the  completion  of  "Empty 
Pockets."  Mr.  Brenon  will  immediately 
set  to  work  upon  "The  Woman  Thou 
Gavest  Me"  probably  in  four  weeks'  time. 


possibilities  in  the  piece  and  an  acting 
role  for  the  star  which  has  never  yet  been 
surpassed  on  the  stage;  while  the  spoken 
version  teems  with  lines  and  situations 
which  are  bound  to  grip.  I  am  not  an- 
nouncing- the  identities  of  star  or  author, 
as  yet,  for  they  are  reserved  to  be  sprung 
as  a  surprise,  when  both  productions  are 
read}-  to  give  the  public." 

That  Mr.  Horkheimer  has  hit  upon  a 
novel  idea  in  presenting  his  new  piece 
on  the  stage  and  screen  at  the  same  time 
is  unquestionable.  People  who  see  either 
one  will  more  than  likely  wish  to  see  the 
other,  particularly  since  he  promises  to 
offer  the  same  star  in  both  versions. 

Work  is  already  in  progress  on  the 
photoplay  production.  By  the  time  that 
the  seven  reels  have  been  filmed  and 
made  ready  for  issuance,  the  stage  piay 
will  be  ready  and  the  same  cast  rehearsed 
in  it.  Then  the  two  will  be  revealed  for 
the  first  time.  In  this  way,  it  is  expected 
that  the  one  will  help  to  advertise  the 
other. 


matter  by  communities  and  have  the  ex- 
hibitors in  each  community  where  this 
system  is  abused  stand  together  in  op- 
position to  it.  If  the  exhibitors  stand 
together  in  this  way  they  can  eliminate 
the  advance  deposit  system  in  that  com- 
munity. 

"Up  to  date,  wherever  this  method  has 
been  followed,  the  exhibitors  have  been 
able  to  get  concessions  which  were  bene- 
ficial to  them  and  have  straightened  out 
many  difficulties  that  have  confronted 
them  for  a  long  time." 

Alice  Brady  Honor 

Guest  at  Theatre 

Opening  in  Capital 

Star  Leaves  SelectStudio  to  Attend 
Opening  of  Knickerbocker  in 
Washington,  October  13 


Alice  Brady,  the  Select  Pictures  star, 
halted  work  on  the  first  of  her  new  series 
of  pictures,  "Her  Silent  Sacrifice."  last 
week  in  order  to  keep  a  promise  made 
several  weeks  ago  to  appear  at  the  open- 
ing of  the  Knickerbocker  Theatre  in 
Washington.  D.  C. 

Several  weeks  ago  when  the  exhibitors 
of  Viriginia  and  neighboring  states  were 
holding  their  annual  convention  at  Ocean 
View,  Virginia,  H.  M.  Crandall,  director 
of  a  chain  of  theatres  popularly  known 
as  Crandall's  Circuit  throughout  the 
south,  approached  Miss  Brady,  who  was 
attending  the  convention  with  her  father. 
William  A.  Brady,  president  of  the  World 
Film  Corporation,  and  got  a  promise 
from  the  star  to  be  present  at  the  open- 
ing of  his  new  theatre. 

The  magnificent  Knickerbocker  Thea- 
tre, which  Mr.  Crandall  has  built  in 
Washington,  was  formally  dedicated  on 
October  13.  Miss  Brady  was  the  honored 
guest  of  the  management  on  this  occa- 
sion. 

Nicholas  Power  Co. 

Has  a  Big  Display 

at  N.  Y.  Trade  Show 

Cameragraphs  Are  Displayed  at 
Annual  Motor  Expo;  Many- 
New  Sales  Recorded 


Among  the  big  exhibitors  at  the  an- 
nual Electrical  Exposition  and  Motor 
Show.  Xew  York,  is  the  Nicholas  Power 
Company's  display  of  Cameragraphs. 
The  booth  is  in  charge  of  A.  T.  Lang. 
A.  L.  Raven.  F.  J.  Bird  and"  G.  W. 
Landon. 

Among  the  recent  important  installa- 
tions of  machines  the  Power  Company 
announces  eleven  machines  placed  at  the 
National  Y.  M.  C.  A.,  Petersburg,  Va. ; 
ten  at  Camp  Meade,  Baltimore.  Md.:  four 
at  Fort  Riley.  Kans.;  one  each  at  U.  S. 
Interment  stations.  Hot  Springs.  Ark.. 
Camp  Mills.  Hempstead.  L.  I..  U.  S.  S. 
"Bridge."  Brooklyn  Navy  Yard,  and  new 
Power  Cameragraphs  installed  at  the 
Fordham  Theatre,  Bronx,  X.  Y.,  and 
Rockaway  Theatre,  Brooklyn.  X.  Y. 

Two  new  6B  machines  equipped  with 
incandescent  lamps  for  a  throw  of  SO  feet, 
were  installed  in  the  Globe  Theatre. 
Richmond.  Va..  recently. 


Exhibitors  Complaints  to  Be  Adjusted  in 

Communities,  Is  New  Plan  of  the  A.  E.  A. 


\11  Questions  to  Be  Taken  Up 
in  Cities  Where  Evil  Exists 
Pettijohn 


by  Committee  of  Theatremen 
With  Companies  at  Fault, 
Declares 


Xumerous  complaints  against  the  ad- 
ance  deposit  system  have  been  received 
t  the  offices  of  the  American  Exhibit- 
ors' Association,  Times  Building,  Xew 
ork  City,  from  exhibitors  in  all  parts 
t  the  country.  Believing  in  treating 
airly  with  all  branches  of  the  industry 
nd  always  read}-  to  hear  the  other  side 
'f  the  question.  Charles  C.  Pettijohn. 
eneral  manager  of  the  A.  E.  A.,  has  in- 
ugurated  a  plan   of  having  all  these 


questions  taken  up  by  a  committee  of 
exhibitors  in  the  cities  where  the  evil 
exists  with  the  company  or  companies 
at  fault.  In  every  instance  where  this 
plan  has  been  adopted,  the  advance  de- 
posit company  has  made  a  concession  to 
the  exhibitors. 

"I  am  convinced,"  said  Mr.  Pettijohn. 
"that  the  most  efficacious  method  of 
dealing  with  the  advance  deposit  ques- 
tion is  to  have  the  exhibitors  take  up  the 


Horkheimer  to  Produce  "Right  to  Live" 

On  Stage  and  Screen  at  Same  Time 


One  of  Foremost  Stars  to  Appear  in  Leading  Role  of  Spoken  and 
Silent  Drama  to  be  Shown  Simultaneously  on  Broadway; 
Production  Planned  for  Seven-Reeler 


26 


EXHIBITORS  HERALD 


"Men  Who  Made  Love  to  Me"  Film  Starring 

Mary  MacLane  Will  Have  Elaborate  Sets 


Essanay  Using  Most  Expensive  Props  Yet  Employed  at  Studio  on 
Forthcoming  Drama  Which  Presents  Noted  Author  in 
Leading  Role 


Some  of  the  most  elaborate  and  expen- 
sive sets  ever  used  in  a  picture  are  being 
employed  by  Essanay  in  the  forthcom- 
ing drama,  "Men  Who  Have  Made  Love 
to  Me,"  in  which  Mary  MacLane,  the 
author,  appears  herself  in  the  leading 
role. 

One  set  represents  an  apartment  in  a 
richly  appointed  hotel.  It  contains  eight 
rooms,  arranged  so  that  glimpses  of  all 
other  seven  rooms  are  obtained  when  the 
camera  is  trained  in  the  spacious  library. 
Where  the  average  set  can  be  erected  in 


"For  the  Freedom  of  the  World,"  Ira 
M.  Lowry's  big  production  which  is  be- 
ing issued  through  Goldwyn  Distributing 
Corporation  offices,  comes  closer  to 
showing  the  actual  conditions  of  Euro- 
pean warfare  than  any  of  the  productions 
ever  achieved  for  the  screen. 

The  several  million  persons  who  last 
week  in  New  York  City  witnessed  the 
parade  of  30,000  women  nurses  in  the 
Red  Cross  march  down  Fifth  Avenue, 
will  in  "For  the  Freedom  of  the  World" 
see  the  Red  Cross  nurses  under  fire,  at 
work  back  of  the  battle  line,  in  the  field 
and  base  hospitals  and   fulfilling  their 


That  the  campaign  against  the  advance 
deposit  system  being  waged  by  the 
American  Exhibitors'  Association  is  be- 
ginning to  be  recognized  by  some  of  the 
producers  as  a  just  fight  is  shown  by  the 
following  letter  received  by  L.  H. 
O'Donnell,  president  and  general  man- 
ager of  the  O'Donnell-Eskridge  Amuse- 
ment Company,  Washington,  Indiana, 
from  the  Metro  Pictures  Service,  Inc., 
Chicago,  Illinois: 

Mr.  L.  H.  O'Donnell, 
Washington,  Ind. 
Dear  Sir: 

Our  representative,  Mr.  Mitchell, 
states  that  during  his  last  call  you 
mentioned  that  you  would  be  glad 
to  do  business  with  Metro,  your  only 
objection  being  to  the  deposit  re- 
quired by  our  company,  as  you  did 
not  care  to  have  film  exchanges  con- 
duct their  business  on  your  money. 

If  this  is  the  only  objection  it  is 
not  very  serious  and  can  be  easily 
overcome.  It  would  be  satisfactory 
for  us  to  have  you  put  up  an  amount 
in  escrow  with  your  local  bank  equal 
to  two  weeks'  film  service,  the  inter- 
est on  which  amount  could  be  paid 
to  you,  and  the  bank  could  pay  us 
in  the  event  of  your  desiring  to  can- 
cel or  violate  your  contract. 


a  few  hours,  Director  Arthur  Berthelet 
consumed  several  weeks  in  completing 
the  apartment. 

Another  interesting  scene  is  staged  in 
the  sunken  gardens  of  a  summer  resort 
hotel.  The  setting  is  correct  in  every  de- 
tail. As  an  instance  of  the  care  being 
expended  by  Director  Berthelet,  in  a  sun 
room  scene  there  is  a  wicker  bird  cage 
that  blends  with  the  wicker  furniture. 
Mr.  Berthelet  held  up  the  scene  half  a 
day  until  the  right  kind  of  a  canary  could 
be  found  for  the  cage. 


errands  of  mercy  under  conditions  ex- 
actly similar  to  those  that  confront  them 
in  battle. 

One  of  the  greatest  thrills  in  the  pic- 
ture is  given  to  spectators  when  the 
coward  in  the  drama  rushes  across  a 
shell-swept  field  and  rescues  a  wounded 
man  and  brings  him  safely  back  to  the 
trenches. 

Trade  prints  of  this  production  already 
have  been  inspected  and  shipped  to  Gold- 
wyn Distributing  offices  in  North  Ameri- 
ca and  special  exhibitor  showings  will 
be  held  next  week  to  facilitate  the 
prompt  booking  of  this  war  panorama. 


Trusting  that  we  may  have  the 
pleasure  of  doing  business  with  you, 
and  with  best  wishes,  we  beg  to 
remain, 

Yours  very  truly, 

Metro  Pictures  Service,  Inc. 

C.  E.  Smith  Manager. 


Mr.    O'Donnell    made    the  following 

reply  to  this  letter: 

Metro  Pictures  Service,  Inc. 

Chicago,  111. 
Gentlemen : 

We  are  in  receipt  of  your  comun- 
nication  of  the  10th  and  the  writer 
wishes  to  compliment  you  upon  the 
contents  of  this  letter.  Your  state- 
ment is  just  exactly  what  we  have 
always  been  contending  for;  it  is 
based  on  sound  business  principles 
and  if  you  would  adopt  this  policy 
and  notify  the  trade  to  that  effect, 
you  would  at  once  get  the  good-will 
and  business  from  all  responsible 
exhibitors,  and  in  doing  so  you 
would  get  the  support  of  the  State 
and  City  Associations,  none  of  which 
would  ask  you  to  open  an  account 
with  an  exhibitor  whom  his  own 
bank  would  not  guarantee  payment 
of  his  account. 

Just  at  this  immediate  time  we 
cannot  make  the  change,  but  wish  to 
assure  you  that  we  shall  give  you  a 
contract  within  short  time  and  will 
continue  using  your  service  as  long 
as  the  policy  outlined  in  your  letter 
is  carried  out  and  the  service  is  satis- 
factory. We  have  no  doubt  of  the 
continuing  of  the  high  standard  pro- 
ductions which  you  have  been  giving 
in  the  past. 

Yours  very  truly, 

L.  H.  O'Donnell. 
Mr.  O'Donnell  is  one  of  the  exhibitors 
who  played  a  big  part  in  the  formation 
of  the  new  A.  E.  A.  in  Chicago  last  July. 


SPOOR  IS  ORGANIZING 

ILLINOIS  EXHIBITORS 

IN  U.  S.  ECONOMY  MOVE 


George  K.  Spoor,  president  of  Ess- 
anay, is  busy  organizing  motion  picture 
exhibitors  throughout  Illinois  in  the  in- 
terests of  Food  Director  Hoover's  food 
economy  campaign.  Mr.  Spoor,  who  is 
chairman  of  the  Motion  Picture  Bureau 
of  Food  Administration  of  Illinois,  is 
doing  the  work  at  his  own  expense. 

The  state  has  been  divided  into  dis- 
tricts, with  an  exhibitor  appointed  in 
each  district  to  arrange  with  other  the- 
atre owners  to  show  the  food  economy 
film.  Two  hundred  feet  of  film  will  be 
shown  each  week.  They  will  show  how 
to  prepare  foods  in  an  economical  man- 
ner, how  to  peel  potatoes  with  the  min- 
imum of  waste,  how  to  live  on  less  meat, 
and  the  relative  food  values  of  various 
commodities. 


TWO  SCENES  AND  STARS  IN  "EMPTY  POCKETS" 


Nurses'  Daring  on  Battle  Fields  Shown 

In  "For  the  Freedom  of  the  World"  Feature 


Ira  M.  Lowry's  Big  Production  with  War  Theme  Is  Being  Die tributed 
Through  Goldwyn;  Shows  Women  Under  Fire 


Producers  Recognize  Justice  of  Fight 

Against  Deposits,  A.  E.  A.  Letters  Show 


EXHIBITORS  HERALD 


27 


Frederick  Warde  in 

"THE  HEART  OF  EZRA  GREER" 

Thanhouser-Pathe  drama;  five  parts;  published  October  7 

As  a  whole  Pleasing 

Story   Pathetic 

Star   Virile 

Support  Good 

Settings   Adequate 

Photography   Clear 

"The  Heart  of  Ezra  Greer,"  written  by  Lloyd  Lonergan,  is 
a  fairly  pleasing  film  with  Frederick  Warde  in  the  role  of  a 
faithful  old  man  servant.  Warde  is  a  past  master  of  expres- 
sion and  with  stronger  vehicles  in  which  he  could  show  his 
worth,  would  soon  be  a  factor  in  filmdom.  In  the  present 
instance  he  is  given  no  opportunity.  The  part  is  small  and  he 
is  surrounded  by  mediocre  players  with  the  exception  of 
the  two  Badgley  children. 

The  subtitling  is  weak;  there  is  little  suspense  and  the 
obvious  play  for  heart  appeal.  The  direction  was  in  the  hands 
of  Emile  Chautard.  and  aside  from  considerable  padding  in  the 
first  reel,  was  capably  handled  throughout. 

The  story:  Greer,  a  kindly  old  servant,  has  saved  and 
stinted  to  put  his  motherless  daughter  through  college.  She 
falls  in  love  with  a  wealthy  fellow  student  and  elopes  with 
him  believing  he  means  to  make  her  his  wife.  When  disil- 
lusionment comes  she  is  ashamed  to  return  to  her  father 
and  supports  herself  and  child  by  sewing.  In  the  meantime 
the  father  enters  the  young  man's  employ  as  valet  and  when 
the  millionaire's  child  is  left  at  the  house,  he  persuades  the 
man  of  wealth  to  save  the  baby  from  the  foundling  home. 
The  young  man  has  fallen  in  love  with  a  "baby  vampire,"  but 
the  advent  of  the  child  fills  his  soul  with  remorse  and  he  quits 
the  "vampire."  While  out  with  its  nurse  the.  child  is  injured  in 
an  auto  accident  and  taken  to  the  hospital.  Here,  Mary,  who 
has  become  a  nurse,  meets  her  father  and  the  man  who 
wronged  her.  Greer  attempts  to  kill  Jack  but  realizing  his 
repentance  is  sincere,  allowfs  a  proper  marriage. 


William  S.  Hart  in 

"THE  NARROW  TRAIL" 

Artcraft  drama;  five  parts;  published  October  15. 

As  a  whole  Ordinary 

Story   Old 

Star   Excellent 

Support  Very  good 

Settings   Fine 

Photography   Clear 

William  S.  Hart  comes  to  the  screen  in  a  rather  conven- 
tional western  tale  under  the  Artcraft  banner.  Mr.  Hart  is 
credited  with  having  written  the  story  himself.  It  was  pictur- 
ized  by  Harvey  F.  Thew.  The  photoplay  has  been  well  pro- 
duced with  the  usual  care  as  to  details  which  lend  conviction 
to  the  story. 

It  is  the  story  of  a  Western  road  agent  who  meets  a  beau- 
tiful young  lady  while  holding  up  a  stage  coach,  follows  her  to 
San  Francisco,  and  eventually  reforms  through  her  influence. 
Mr.  Hart  is  the  highwayman  Ice  Harding,  while  Sylvia 
iremer  essays  the  role  of  Betty  Werdin,  the  niece  of  a  vice 


king.  Fritz,  Hart's  famous  Pinto  pony,  also  plays  an  impor- 
tant part  in  "The  Narrow  Trail."  A  spectacular  fist  fight  in  a 
Barbary  Coast  resort  is  shown  and  a  thrilling,  though  highly 
improbable  escape  in  the  last  reel  adds  punch  to  the  hackneyed 
story. 

The  story:  Ice  Harding,  the  leader  of  a  gang  of  outlaws, 
captures  an  attractive  wild  pony  and  the  two  become  fast 
friends.  Single  handed  he  holds  up  a  stage  coach  and  robs  its 
occupants.  Among  the  passengers  is  Bates,  a  notorious  dive 
keeper  of  San  Francisco,  and  his  niece,  a  pretty  girl,  who  is  used 
to  lure  men  to  the  resort.  The  gang,  fearing  capture,  on  ac- 
count of  the  conspicuous  Pinto  pony  their  leader  rides,  divides 
the  stakes  and  quits.  Ice  Harding  again  meets  Betty  in  Saddle 
City  and  they  become  acquainted,  she  believing  Ice  to  be  a 
wealthy  rancher.  Her  uncle  plans  to  fleece  him  and  on  the  day 
she  returns  to  the  city  she  gives  him  an  address  with  a  false 
number.  In  the  city,  dejected  and  lonely,  he  wanders  into  a 
Barbary  Coast  resort.  There  he  discovers  Betty  and  denounces 
her.  After  a  fight  with  two  toughs  who  are  engaged  in  shang- 
haiing sailors,  he  returns  to  the  mountains.  Betty,  to  get  away 
from  the  dive,  also  goes  to  a  little  country  town.  Here  she 
again  meets  Ice,  who  plans  to  rob  a  bank,  but  changes  his  mind 
and  enters  his  horse  in  a  free-for-all  race.  The  Pinto  wins,  Ice 
collects  the  SI, 000  prize  and  is  about  to  depart  with  Betty,  when 
he  is  confronted  by  the  sheriff.  Ice  knocks  him  down,  grabs 
up  Betty  and  the  two  ride  away,  outdistancing  a  posse  that 
follows. 


Joseph  Girard  in 

"•49—  17" 

Butterfly  drama;  five  parts;  published  October  8 

As  a  whole  Boresorae 

Story  Draggy 

Star   Fair 

Support   Plenty 

Settings   Appropriate 

Photography   Good 

"  '49-'17"  is  one  of  those  productions  which  makes  one  move 
from  one  side  of  the  seat  to  the  other,  open  and  close  the 
eyes,  and  then  finally  drop  off  to  sleep  without  the  slightest 
effort.  It  takes  four  reels  to  understand  what  the  story  is 
about,  and  only  an  alert  audience  will  get  it  at  all. 

In  the  cast  are  Joseph  Girard,  Leo  Pierson,  Mrs.  Wit- 
ting, George  Pearce,  Harry  Hattenberry,  Donna  Drew  and 
Jean  Hersholt.  The  scenario  is  by  Ruth  Ann  Baldwin,  and 
the  direction  is  by  the  same  person.  No  reflections  can  be 
cast  on  the  settings  and  photography,  as  they  are  both  good. 

The  story:  Tom  Robbins,  secretary  to  Judge  Brandon, 
goes  to  the  west  to  reorganize  the  town  of  Nugget  Notch 
for  his  employer,  which  had  been  abandoned  for  some  time. 
The  first  person  he  meets  is  Ann  Bobbett  and  the  usual 
thing  happens — he  falls  in  love  with  her.  Gentleman  Jim,  who 
seems  to  hold  some  kind  of  power  over  her  father,  demands 
that  Tom  leave  her  alone.  One  evening  Jim  takes  all  the 
money,  horses,  guns  and  ammunTtion  out  of  the  town  and 
leaves  with  Ann.  He  is  pursued  by  the  villagers,  caught  and 
plans  are  made  for  his  punshment,  but  he  eludes  his  captors 
and  escapes.  Going  down  a  steep  precipice,  he  falls  and  is 
killed.  The  spell  is  lifted  from  the  Bobbetts  and  Tom  and 
Ann  pursue  their  happiness. 


THE  "HERALD'S"  REVIEW  SERVICE 

The  dominant  aim  of  the  reviezvers  on  the  staff  of  the  EXHIBITORS  HERALD  is  to  supply  the  exhib- 
itor with  the  information  necessary  to  enable  him  to  appreciate  intelligently  the  production  under  considera- 
tion—to know  if  the  picture  is  exceptional,  if  it  is  of  standard  quality,  if  it  is  suitable  in  theme  and  treatment 
to  his  requirements.  The  review  department  is  absolutely  essential  to  every  person  wko  books  pictures.  Its 
independence,  strict  impartiality  and  fairness  guarantees  an  accurate  estimation  of  every  important  produc- 
tion published. 


Its  ■ 


lillllllllJUmJIJIUnJUUl.llllllllUlllJ  J  JUILLll.l.lLI'^.JilUl.UIIJLillllllllillllLlllllllLllllllLillllllllUlllllllllll  1 1 1 1 1 1 1 1 1 1 IIIIIIIBIIIIIIIIIIIIIIIW1W— W— — — IM'MH— 


28 


EXHIBITORS  HERALD 


Ruth  Clifford  in 

"THE  DESIRE  OF  THE  MOTH" 

Bluebird  western  drama;  five   parts;  published   October  22 

As  a  whole  Full  of  action 

Story  True  western 

Star  .  Fine 

Support   Excellent 

Settings   Splendid 

Photography  Good 

Although  there  is  no  connection  between  the  title  of  the 
picture  and  the  story.  "The  Desire  of  the  Moth"  is  full  of 
action.  Cowboys  do  some  daring  riding,  and  as  a  western 
drama  it  should  prove  of  interest  to  any  audience. 

The  cast  includes  Ruth  Clifford,  Monroe  Salisbury,  \V.  B. 
Bainbridge,  Rupert  Julian,  Milton  Brown  and  Al  Sears.  The 
story  is  by  Elliott  J.  Clawson  and  the  direction  by  Rupert 
Julian,  who  also  gives  an  excellent  characterization  of  a  south- 
ern gentleman. 

'the  story:    Stella  V'orhis  befriends  Cristopher  Foy,  who 


A  SCENK  FROM  "THE   DESIRE  OF  THE  MOTH,"   WITH  MONROE 
SALISBURY.  RUPERT  JULIAN  AND  RUTH  CLIFFORD.  (Bluehird.) 


is  to  be  prosecuted  by  her  father  for 
the  colonel  finds  Foy  is  a  southerner 
tion.  The  kind  act  converts  the  bad 
and  Foy  and  Stella  become  engaged, 
of  Foy  and  plans  to  get  him  out  of 
are  foiled  by  John  Wesley  Pringle,  a 
with  Stella.  With  the  sheriff  and  his 
to  justice,  Pringle  gives  Foy  and  StelU 
sadly  on  his  way. 


horse  stealing.  When 
he  drops  all  prosecu- 
man  into  a  good  man 
The  sheriff  is  jealous 
the  way.  His  efforts 
Southern  man  in  love 
crooked  allies  brought 
i  his  blessing  and  goes 


Olive  Tell  in 

"THE  UNFORESEEN" 

Empire-Mutual  drama;  five  parts;  published  October  22 

As  a  whole  Good 

Story   Well  told 

Star   Interesting 

Support   Ample 

Settings   Splendid 

Photography   Fine 

The  story  of  "The  Unforeseen"  is  told  in  a  maner  that 
should  make  it  appealing  to  the  majority  of  picture  patrons. 
It  is  an  interesting  story,  although  one  frequently  used.  The 
exterior  settings  are  simply  wonderful  and  the  photography 
enhances  their  splendor.  Olive  Tell  makes  her  screen  debut 
and  will  undoubtedly  soon  become  a  screen  favorite.  She  is 
given  excellent  support  in  David  Powell,  who  is  rapidly  coming 
to  the  fore  as  an  ideal  screen  hero.  The  other  members  of  the 
cast,  including  Lionel  Adams,  Fuller  Mellish,  Eileen  Donnes 
and  Helen  Courtney,  all  handle  their  parts  well. 

The  story  is  from  the  pen  of  Robert  Marshall  and  the 
direction  is  by  John  O'Brien.  A  pretty  swan  dance  by  Miss 
Donnes  is  one  of  the  artistic  touches  injected  into  this  picture. 
And  the  marching  of  soldiers  down  New  York's  Fifth  Avenue 
has  been  well  worked  into  the  story. 

The  story:  Walter  Maxwell,  a  novelist,  and  his  friend 
Captain  Haynes,  have  seen  Margaret  Fielding  in  the  rooms  of 
Traquair.    The  young  people  were  planning  an  elopement,  but 


the  same  evening  Traquair  learns  his  fortune  is  lost  and  refuses 
to  marry  Margaret,  ending  his  life  the  next  day.  Maxwell 
goes  blind  and  Margaret  accidentally  comes  upon  him  stagger- 
ing aimlessly  through  the  woods.  Her  sympathy  is  aroused 
and  after  a  friendship  of  some  time  her  sympathy  turns  to  love. 
They  are  married  and  live  happily  together.  Maxwell  has  an 
operation  performed  which  completely  restores  his  sight.  He 
is  disappointed  when  he  finds  that  the  woman  he  has  loved  so 
much  is  the  woman  he  had  seen  in  Traquair's  apartment.  N'ot 
knowing  her  innocence  he  prepares  to  leave  her  forever,  when 
he  receives  a  letter  from  Traquair,  written  before  his  death, 
explaining  her  innocence.    They  are  happily  reunited. 


Emily  Stevens  in 

"THE  SLEEPING  MEMORY" 

Metro  drama;  five  parts;  published  October  15 

As  a  whole  Good 

Story   New 

Star   Fine 

Support   Ample 

Settings   Well  selected 

Photography   Satisfying 

The  story  of  "The  Sleeping  Memory"  is  new  and  it  will 
undoubtedly  appeal  to  the  motion  picture  patron  who  is  tired 
out  with  comedy  and  lugubrious  drama.  The  story  will  appear 
wholly  improbable  to  those  patrons  not  familiar  with  ad- 
vanced science,  but  it  will  entertain. 

Emily  Stevens  has  a  difficult  role  and  handles  it  capably. 
Mario  Marjeroni  as  the  hypnotist,  Frank  Mills  as  the  hero, 
and  Walter  Morton  as  John,  an  admirer  of  Miss  Stevens,  are 
all  well  cast  and  handle  their  roles  well.  The  direction  is  by 
George  Baker. 

The  story:  An  eminent  brain  specialist,  and  an  eminent 
scientist  and  hynotist.  experiment  on  the  brain  of  Eleanor 
Marston  to  prove  their  theory  that  by  an  operation  a  sound 
mind  might  be  weakened  and  made  susceptible  to  hypnotism. 
After  the  operation  Eleanor  remembers  nothing  of  her  past. 
She  makes  her  home  with  Dr.  Fiske,  who  is  responsible  for 
the  operation.  He  soon  finds  himself  falling  in  love  with  his 
innocent  victim  and  regrets  his  action.  Dr.  Halkar,  against 
the  wishes  of  Dr.  Fiske,  continues  to  use  his  hypnotic  influence 
over  Eleanor.  Johnson,  a  former  admirer  of  Eleanor,  comes 
to  her  rescue  and  in  a  struggle  both  Halkar  and  Johnson  lose 
their  lives.  Fiske  again  operates  on  the  brain  of  Eleanor 
and  she  is  completely  restored  to  her  senses  and  Fiske  and 
i  Eleanor  become  engaged. 

\  '  

\  Taylor  Holmes  in 

"TWO-BIT  SEATS" 

Essanay-Perfection  comedy-drama;  five  parts;  published 
November  12 

As  a  whole.  Good 

Story  Cheerful 

Star  Splendid 

Support   ,   ...  Fine 

Settings   Faithful 

Photography   Clear 

To  see  Taylor  Holmes  on  the  screen  is  a  treat.  There  is 
a  capability  and  humor  about  this  star  that  arouses  interest 
from  the  start  and  without  a  doubt  theatre  patrons  will  enjoy 
his  work  in  "Two-Bit  Seats."  Taylor  Holmes  and  his  sup- 
porting cast  do  fine  work  in  this  film  and  exhibitors  can  feel 
sure  that  their  patrons  will  find  it  entertaining.  In  Mr. 
Holmes'  supporting  cast  are  Sydney  Ains worth  and  Marguerite 
Clayton.    The  direction  is  by  James  E.  Windom. 

The  story:  Dick  Mason  meets  Alice  in  the  gallery  of  a 
large  theater.  He  finds  her  to  be  just  the  girl  for  him  and" 
a  friendship  springs  up,  which  slowly  ripens  into  love.  Dick 
takes  Alice  to  the  theatre  one  evening  and  buys  tickets  on 
the  main  floor,  but  after  the  theatre  Alice  tells  him  she  would 
rather  occupy  "two-bit"  seats  and  walk  home  than  ride  in 
a  taxi.  One  evening  when  leaving  the  gallery  entrance  Mason 
meets  his  employer  and  the  next  day  when  he  is  called  into 
his  office,  he  feels  sure  that  he  will  be  discharged,  but  the 
manager  promises  him  a  good  position  if  he  can  succeed  in 
making  Alice  his  wife.    And  he  does. 

An  interesting  ride  on  the  roller  coaster  and  chutes,  filmed 
in  Chicago's  Riverview  Park,  are  some  of  the  features  of  this 
production  and  exhibitors,  by  inviting  their  patrons  to  go  on 
the  rides  with  Mr.  Holmes  and  Miss  Clayton,  might  use  this 
as  novel  advertising.  The  advertising  would  be  truthful  in 
•  that  the  camera  man  sat  on  the  front  coach  of  the  coaster" 
train  and  the  screening  of  it  gives  one  the  sensation  of  riding 
on  the  coaster.  The  same  is  true  also  of  the  scene  where 
the  chutes  are  used. 


EXHIBITORS  HERALD 


29 


Billie  Burke  in 

"ARMS  AND  THE  GIRL" 

Famous  Players-Paramount  comedy-drama;  five  parts; 
published  October  8. 

As  a  whole  {  Delightful 

Story  From  stage  play 

Star   Petite 

Support   Excellent 

Settings   Realistic 

Photography   Clear 

"Arms  and  the  Girl"  is  capital  material  for  the  screen.  In 
he  screen  version,  prepared  by  Grant  Stewart  and  Robert 
Baker,  all  the  richness  of  the  stage  play  has  been  preserved. 
Much  of  the  credit  no  doubt  is  due  Director  Joseph  Kaufman, 
is  no  detail  in  settings  has  been  overlooked  and.  with  the  excep- 
ion  of  the  helmets  worn  by  the  German  horde,  which  are  obvi- 
wsly  made  of  cloth,  the  costuming  is  faithfully  carried  out. 
This  film  will  satisfy  picture  play  goers  quite  as  much  as  the 
stage  play  did  theater  patrons. 

■  In  "Arms  and  the  Girl"  Miss  Burke  is  not  only  good  to 
look  upon,  but  she  acts  with  the  same  naive  mannerisms  that 
have  made  her  stage  work  so  pleasing.  She  gives  to  the  role  of 
Ruth  Sherwood  a  certain  charm  and  sincerity  that  is  delightful 
hroughout. 

Thomas  Meighan,  as  Wilfred  Ferrers,  is  a  typical,  brusque. 
\merican  youth  who  carries  everything  before  him  and  makes 
n  ideal  hero.  Others  in  the  cast  deserving  mention  are  George 
i.  Trimble,  a  most  excellent  type  for  the  German  general, 
whose  comedy  is  sure-fire;  Louise  Bates,  as  Olga  Karnovitch. 

Russian  spy;  A.  Bower,  as  the  Burgomaster,  and  William 
David  as  Martin. 

The  settings  are  so  carefully  chosen  it  seems  difficult  to 
believe  that  the  picture  was  not  made  in  war-torn  Belgium 
t  the  outbreak  of  the  war.  The  time  of  the  play  is  August,  1914. 


ONE  OF  THE  MIC  SCENES  FROM  "ARMS  AND  THE  GIRL," 
FEATURING   BILLIE  BURKE.  (Paramount.! 

The  story:  Ruth  Sherwood,  an  American,  traveling 
through  Belgium  with  her  parents,  is  left  behind  at  Beaupre, 
while  sending  a  message  to  her  fiance  in  Paris.  She  is  com- 
pelled to  seek  shelter  at  the  Hotel  Tete  d'Or,  as  there  are  no 
more  trains  that  day.  Here  she  meets  another  American,  Fer- 
rers. Ruth's  passports  are  stolen  by  Olga  Karnovitch.  a  Rus- 
sian spy,  who  leaves  her  Russian  passports  in  Ruth's  grip.  The 
.town  is  invaded  by  the  Germans  on  their  way  to  Paris  and  the 
officers  make  the  inn  their  headquarters.  Ferrers  is  discovered 
iwhile  destroying  the  Russian  passports  and  sentenced  to  be 
shot  at  once.  Ruth  comes  to  his  assistance  by  stating  that  he 
is  her  fiance.  The  officer  is  skeptical  and  orders  them  to  be 
married  at  once.  The-  ceremony  is  performed  beneath  the  up- 
held swords  of  the  soldiers  and  an  embarrassing  night  follows 
when  they  retire  to  their  room.  Ferrers  overcomes  the  sentinel 
at  his  door,  dons  his  uniform  and  at  the  point  of  a  revolver 
compels  the  general  to  give  them  a  pass  through  the  lines.  In 
the  meantime  Jack.  Ruth's  fiance,  arrives,  and  she  states  that  he 
is  her  chauffeur.  Ferrers  gives  Jack  the  pass,  but  Ruth  refuses 
to  leave  with  him.  having  fallen  in  love  with  her  "husband." 
The  Germans  receive  orders  to  move  on  and  as  he  enters  the 
inn  to  urge  Ruth  to  depart  at  once,  he  is  shot  by  the  outraged 
general.  Ruth  borrows  a  smock  from  the  inn  keeper  and  with 
Ferrers  makes  her  escape  across  the  border  into  France. 


June  Elvidge,  Arthur  Ashley  in 

"SHALL  WE  FORGIVE  HER?" 

World  drama;  five  parts;  published  October  15 

As  a  whole  Interesting 

Story  .   Melodramatic 

Stars   Convincing 

Support   Good 

Settings   In  keeping 

Photography   Clear 

"Shall  We  Forgive  Her?"  is  the  dramatic  story  of  an 
innocent  girl's  struggle  to  live  down  an  early  indiscretion.  A 
country  girl  is  persuaded  to  leave  her  New  England  home  to 
go  west  and  marry  a  farm  hand  who  is  seeking  his  fortune. 
She  is  trapped  in  a  mock  marriage  by  her  dissolute  lover  and 
upon  her  return  to  New  York,  marries  but  fails  to  tell  her 
husband  of  her  past. 

A  strong  cast  interprets  the  various  roles,  headed  by  the 
talented  June  Elvidge  and  Arthur  Ashley.  George  MacQuarrie. 
John  Bowers.  Charles  Charles,  Richard  Collins,  Katherine 
Johnson.  Herbert  Barrington  and  Alexandria  Carewe  complete 
the  cast. 

The  plot  is  based  on  the  play  written  by  Charles  Sarver 
and  was  directed  by  Arthur  Ashley.  Impressive  desert  scenery 
and  well  chosen  sets  lend  the  proper  atmosphere  to  the  story. 

The  story:  Xeil  Garth  goes  west  and  writes  to  Grace  Ray- 
mond, his  sweetheart,  after  a  year  elapses,  asking  her  to  join 
him.  She  departs  against  the  wishes  of  her  uncle  and  upon 
her  arrival  at  the  mining  town  finds  Garth  completely  de- 
moralized. He  tricks  her  into  a  mock  marriage  and  later  in 
a  struggle  with  the  man  she  strikes  him  down  and  runs  away. 
Wandering  into  a  mission  in  New  York  she  finds  work  and 
falls  in  love  with  a  young  engraver.  They  are  married  and 
happy  until  Garth  appears  and  attempts  to  blackmail  Grace 
under  threat  of  telling  her  husband.  The  husband  learns  of 
the  matter  and  drives  her  from  the  house.  The  illness  of  her 
baby  and  the  confession  of  Garth  finally  reunite  the  young 
couple. 


Clara  Kimball  Young  in 

"MAGDA" 

C.  K.  Y. — Select  drama;  six  parts;  published  October  15 

As  a  whole  Entertaining 

Story   From  the  play 

Star  Forceful 

Support  Excellent 

Settings   In  keeping 

Photography  Clear 

"Magda,"  the  first  of  the  Clara  Kimball  Young  pictures 
made  by  .her  own  company  and  distributed  through  Select 
Pictures,  pleased  large  audiences  at  the  Rose  theatre,  Chicago, 
where  it  was  shown  this  week. 

It  is  founded  on  the  play  made  famous  by  Bernhardt 
and  Duse.  Miss  Young  is  forceful  and  convincing  as  the 
strong-willed  girl  who  rebels  at  the  unreasonable  dictates  of 
her  stern  father.  The  scenes  are  laid  in  Northern  England 
and  the  atmosphere  is  well  carried  out. 

The  production  was  made  under  the  direction  of  Emile 
Chautard  and  brings  out  every  fine  point  of  Miss  Young's 
ability.  In  the  supporting  cast  is  Thomas  Holding,  as  the 
minister,  and  Edward  Kimball,  Miss  Young's  own  father,  who 
is  excellent  in  the  role  of  the  exacting  father.  The  photo- 
graphy is  clear. 

The  story:  Magda  Lovberg,  fond  of  music,  longs  for  a 
career.  She  confides  in  the  young  minister,  who  is  in  love 
with  her.  and  he  promises  to  ask  her  father's  consent  to  allow 
her  to  go  to  the  city  to  study  music.  Instead  he  asks  for  her 
hand  and  Lovberg  approving  the  match,  gladly  consents. 
Magda  is  furious  when  she  learns  of  this  and  refuses  to  be- 
come the  minister's  wife.  Her  father,  in  a  fit  of  temper,  drives 
her  from  home.  She  is  befriended  by  a  wealth}-  woman  who 
gives  her  an  opportunity  to  study  music  in  London,  and  she 
is  making  rapid  progress  when  the  lady  is  called  away.  Magda, 
left  alone  in  the  city,  goes  to  live  with  friends  in  a  studio. 
Here  she  meets  a  former  resident  of  her  home  town  and  is 
tricked  into  a  marriage  with  him.  She  is  deserted  shortly 
afterwards  and  to  earn  a  living  for  herself  and  little  boy.  she 
is  compelled  to  sing  in  the  streets  and  music  halls.  After 
years  of  struggle  her  talent  is  recognized  and  she  is  invited 
to  give  a  concert  at  a  fete  in  her  home  town.  Here  she  again 
meets  the  father  of  her  child.  He  asks  for  her  hand  in 
marriage,  but  refuses  to  recognize  the  boy  as  his  own.  She 
denounces  him.  and  her  father  overhearing  the  quarrel, 
threatens  the  scoundrel  with  exposure.  Her  love  for  the 
minister  returns  and  she  tells  him  to  wait  and  perhaps  some 
day  she  will  marry  him. 


30 


EXHIBITORS  HERALD 


Robards  Players  in 

"MOTHERS  OF  MEN" 

H.  J.  Shepard's  Political  Drama;  five  parts;  published  state 

rights 

As  a  whole  Entertaining 

Story   Melodramatic 

Cast   Splendid 

Settings  Typical 

Photography   Good 

"Mothers  of  Men"  is  an  interesting  dramatic  forecast  of 
what  may  happen  in  state  politics  when  women  hold  office. 
It  is  a  well-told  story  of  a  woman's  intense  struggle  to  be 
true  to  her  high  principles  against  her  temptation  to  be  weak 
to  save  her  own  husband.  Hal  Reid  has  written  the  story  and 
Willis  Robards  has  directed  this  excellent  offering.  Both 
these  men  play  big  parts  in  the  production  and  are  ably  sup- 
ported by  Dorothy  Davenport  and  Mrs.  Hal  Reid.  Miss 
Davenport's  work  as  the  woman  judge  and  later  the  governor 
is  extremely  dignified,  sympathetic  and  thrilling. 

The  story:  Clara  Madison  is  the  successful  leader  of  the 
suffragist  party.  She  is  wooed  and  won  by  Worthington 
Williams,  a  leading  lawyer  who  has  been  fighting  the  yellow 
methods  of  the  editor  of  the  "Morning  Democrat."  After 
her  marriage,  Clara  Williams  becomes  judge  and  closes  the 
saloons  on  Sunday.  She  also  decides  against  her  husband  in 
a  case  tried  in  her  court  and  the  editor  of  the  Morning  Demo- 
crat prints  particularly  odious  headlines.  Williams  has  a 
fiery  interview  with  him  and  they  come  to  blows.  Mrs.  Wil- 
liams is  nominated  for  governor  and  her  husband  is  drawn 
into  a  plot  by  two  Italian  saloon  keepers  who  wish  to  injure 
her  for  damaging  their  business.  They  send  for  him  on  the 
pretext  of  getting  the  Italian  vote  for  his  wife  and  while  he 
is  in  their  company  one  of  the  men  throws  a  bomb  into  the 
"Democrat"  office,  killing  the  editor.  All  the  men  are 
caught,  tried  and  convicted.  Mrs.  Williams  is  elected  and  all 
eyes  are  on  her  when  she  has  the  power  to  pardon  her  hus- 
band. She  resists  the  temptation  to  make  an  exception  in 
his  case  and  lets  the  law  take  its  course,  trusting  in  a  higher 
power  to  save  him,  for  she  believes  in  his  absolute  innocence. 
On  the  gallows  the  guilty  Italian  confesses  and  Williams  is 
freed.  He  and  his  wife  rush  to  meet  each  other  and  are  re- 
united and  cheered  by  the  vast  throng  that  had  gathered 
for  the  public  execution. 


Theda  Bara  in 

"CAMILLE" 

Fox  drama;  seven  parts;  published — 

As  a  whole  Well  done 

Story   Interesting 

Star   Fine 

Support   Ample 

Settings   Wonderful 

Photography   Splendid 

The  admirers  of  Theda  Bara  will  find  her  an  excellent 
Camille.  The  story  has  been  handled  in  excellent  fashion  and 
should  prove  seven  reels  of  entertainment.  The  settings  and 
costuming  have  been  selected  with  excellent  taste.  Special 
mention  must  be  made  of  the  wonderful  interior  sets  and  the 
splendid  photography  and  tinting. 

There  is,  at  the  present  time,  two  productions  on  the 
market  by  name  of  "Camille."  In  thinking  of  these  pictures, 
exhibitors  must  remember  that  one  is  a  cheaply  gotten  up 
production,  while  the  Fox  feature  is  a  lavish  production. 
While  the  cheaper  one  might  insult  picture  patrons  the  Fox 
version  has  been  done  in  a  high  class  fashion. 

Since  the  role  of  vampire  has  been  a  Theda  Bara  creation, 
so  the  role  of  Camille  is  a  perfect  fit  for  Miss  Bara.  She  is 
given  excellent  support  in  Albert  Roscoe,  Walter  Law,  Alice 
Gale,  Claire  Whitney  and  Glen  White.  The  scenario  is  by 
Adrian  Johnson  and  the  direction  by  J.  Gordon  Edwards. 

The  story:  Armand  Duval,  son  of  the  proud  but  poor 
house  of  Duval,  loves  Camille,  a  notorious  Parisian  beauty. 
His  love  for  this  notorious  woman  means  that  his  sister, 
Celeste,  cannot  marry  the  man  she  loves,  so  the  father  goes 
to  Camille  and  begs  her  to  give  Armand  up,  which  she  does. 
This  arouses  the  anger  of  Armand  and  he  denounces  her  one 
evening  in  public.  Count  De  Varville  challenges  Armand  to 
a  duel.  The  count  wins  the  duel,  wounding  Armand  in  the 
arm.  Beljeving  that  Camille  loves  him  no  longer,  Armand 
does  not  go  to  see  her.  One  day  his  father  tells  him  that 
Camille  is  dying.  He  goes  to  her  and  after  a  few  words  she 
passes  away  in  the  arms  of  her  lover. 


Dustin  Farnum  in 

"NORTH  OF  53" 

Fox  drama;  five  parts;  published  September  23 

As  a  whole  Good  feature 

Story   •  Vibrant 

Star   Excellent 

Support   Good 

Settings   Adequate 

Photography   Clear 

"North  of  '53'  "  pleased  large  audiences  at  both  the  Alcazar 
and  Boston  Theaters,  Chicago,  where  it  was  shown  last  week. 
It  is  a  story  of  life  in  the  open,  taken  from  the  novel  written 
by  Bertrand  Sinclair,  and  what  the  film  lacks  in  plausibility 
is  more  than  made  up  by  Dustin  Farnum's  virile  acting.  Wini- 
fred Kingston  appears  opposite  the  athletic  Mr.  Farnum  and  is 
subject  to  considerable  rough  treatment  at  the  hands  of  her 
modern  cave-man  lover. 

As  a  whole  this  is  an  enjoyable  piece  of  screen  fiction  with 
plenty  of  action.  Strong  types  of  actors  have  been  chosen  to 
interpret  the  various  roles  and  the  sets  and  outdoor  scenes 
splendidly  carry  out  the  northern  atmosphere. 

The  story:  Hazel  West,  a  stenographer  in  a  small  Illinois 
town,  is  annoyed  by  the  attentions  of  her  rich  employer.  She 
is  compelled  to  seek  employment  elsewhere  to  save  her  reputa- 
tion and  goes  to  a  northern  settlement  as  a  school  teacher. 


DUSTIX  FARNUM  AXD  WINIFRED  KINGSTON  IN  A  SCENE  FROM 
"NORTH  OF  FIFTY  THREE."  (Fox.) 

Here  she  meets  "Roaring  Bill"  Wagstaff,  about  whom  there  is 
an  ugly  story  relative  to  the  sudden  death  of  his  partner  Joe 
Brooks.  Hazel  becomes  lost  in  the  woods  and  Bill  finds  her 
The  rough  northerner  falls  in  love  with  the  pretty  girl  anr 
thinking  to  win  her  love  he  forcibly  takes  her  to  his  cabin 
deep  in  the  mountains.  Here  she  learns  to  love  him,  thougl 
crying  bitterly  that  she  hates  him,  and  when  she  accuses  hin 
of  being  a  murderer,  he  thinks  all  is  over  between  them  ano 
takes  her  back  to  the  settlement.  His  name  is  cleared  by  th' 
confession  of  the  real  murderer  and  he  rushes  to  Hazel  witl 
the  good  news. 


Marty  McHale  presents 

THE  BASEBALL  REVIEW  OF  1917 

H.  J.  Shepard's  Extra  Special;  five  parts;  published  State  Right 

As  a  whole  Of  great  interest  to  "Fans" 

Cast  American  and  National  Leagues 

Settings   Typical 

Photography   Faultless 

The  Baseball  Review  of  1917  will  pack  the  theatres  wit 
all  the  "fans"  in  America.  The  game  is  played  by  the  cham 
pions  of  both  leagues,  the  Chicago  White  Sox  of  the  Amer 
can  and  the  Giants  of  the  National.  All  the  teams  of  bot 
leagues  are  shown  in  action,  and  the  subtitles  written  b 
"Bugs"  Baers,  a  sport  writer  of  the  New  York  World,  ad 
greatly  to  the  enjoyment.  Each  member  of  each  team  i| 
shown  in  a  close-up  which  is  a  feature  that  is  guaranteed  t 
please  the  small  boys.  And  the  acknowledgment  the  me' 
make  to  the  introduction  to  the  camera  includes  fifty-seve 
varieties  of  ways  to  lift  a -cap,  which  is  in  itself  a  novel) 
no  other  picture  offers  today.  Seeing  this  picture  will  be  lil 
having  a  complimentary  ticket  to  the  big  game. 


EXHIBITORS  HERALD 


31 


Corona  Cinema  Company  Presents 

"THE  CURSE  OF  EVE" 

orona  Cinema  Co.  feature;  eight  parts;  published  state  rights 

As  a  whole  Interesting 

Story  Sermonic 

Cast  ".  Fair 

Settings   Excellent 

Photography   Novel 

"The  Curse  of  Eve"  is  a  sermon  feature  that  deals  with 
ie  treatment  accorded  men  and  women  after  they  have 
nned.  against  society.  The  allegorical  introduction  to  the 
cture  is  by  far  the  best  part  of  it,  though  the  personal  ap- 
■arance  of  a  man  in  flowing  robes  as  the  Creator  is  a  shock 
at  is  unduly  sacrilegious.  The  rest  of  the  story  should  be 
)nsiderably  shortened.  The  cast  includes  Enid  Markey, 
arion  Warner,  Clarissa  Selwyn,  Laura  Lyle,  Miss  Grissom, 
iss  Besserrer,  Edward  Corcoran,  Jack  Standing,  Raymond 
ye,  Wm.  Quinn  and  George  Kuwa. 

The  story:  A  minister  takes  for  his  text  the  chapter  on 
eation  and  preaches  a  narrative  sermon  about  instances  in 
s  young  life  which  deal  wtih  the  story  of  Eva  Stanley,  who 
engaged  to  John  Gilbert.  John  is  sent  on  a  government 
:pedition  and  on  the  way  to  his  post  meets  the  cast-off 
istress  of  Leo  Spencer,  brother  of  the  District  Attorney, 
e  engages  her  to  be  his  secretary  and  she  intercepts  all 
va's  letters  to  him  and  his  to  her,  thereby  causing  the  break- 
g  of  the  engagement.  Eva  meets  Leo  and  they  become  in- 
dved  in  a  flirtation  that  results  in  the  ruin  of  Eva.  Leo 
arries  Eva's  chum.  John  returns  to  Eva,  who  confesses 
r  guilt  to  him.  She  goes  to  Dr.  Burton,  John's  best  friend, 
persuade  him  to  relieve  her  situation.  He  refuses  her  but 
ter  consents  to  help  John  by  ameliorating  her  condition, 
he  scorned  secretary  discovers  it  and  reports  it  to  the 
istrict  Attorney.  Dr.  Burton  and  John  are  both  convicted  at 
e  trial  and  serve  their  sentence.  At  the  termination  of 
eir  term  John  marries  Eva  for  his  love  has  outlived  the  test. 


Sessue  Hayakawa 

"THE  CALL  OF  THE  EAST" 

Paramount  drama;  five  parts;  published  October  15. 

As  a  whole  Average 

Story  Far  East  tale 

Star   Convincing 

Support   Excellent 

Settings   Beautiful 

Photography   Clear 

"The  Call  of  the  East"  is  the  story  of  a  wronged  Japanese 
ntleman,  his  novel  method  of  revenge  and  of  his  final  renun- 
■ition  of  hatred  when  love  lights  the  way.    This  is  a  draggy 
pry  that  would  be  less  interesting  and  convincing  in  the  hands 
mediocre  players.     The  excellent  Lasky  cast  headed  by 
ssue  Hayakawa  manage  to  inject  enough  action  to  make  it 
teresting,  and  it  can  be  classed  as  an  average  program  picture, 
is  produced  with  the  usual  Lasky  care  as  to  detail  and  the 
'terior  scenes  are  very  beautiful. 

1   The  story:    Sheila  Hepburn,  the  half-sister  of  Alan  Hep- 
rn,  is  the  daughter  of  a  Japanese.    While  visiting  Alan,  who 
employed  in  Tokio,  she  attends  a  festival  with  her  Japanese 
aid,  dressed  as  a  Japanese.    Here  she  meets  Arai  Takada,  a 
:althy  Jap.   Alan  has  betrayed  O'Mitsu  and  her  brother,  Arai 
ans  a  terrible  revenge.   Alan  loses  heavily  at  cards  to  the  Jap 
d  to  forget  his  losses  accompanies  Arai  to  his  country"home. 
ere  he  is  about  to  be  thrust  into  a  pool  of  quicksand  to  die, 
len  his  sister  appears  upon  the  scene,  she  having  been  warned 
Arai's  plans.    Takada  sees  that  they  do  not  meet.  Finally 
agrees  to  release  her  brother  when  she  wins  his  love  and 
spect.    At  that  moment  Alan  appears,  having  escaped  from 
5  prison,  and  strikes  the  Jap  down.    Sheila  bursts  into  tears 
d  runs  to  the  fallen  man  and  Alan  realizes  that  it  is  the  "call" 
the  East  and  departs. 

Charles  Richman,  Anna  Q.  Nielsson  in 

"OVER  THERE" 

Lewis  J.  Selznick's  drama;  six  parts;  published  November  1 

As  a  whole  Stirring 

Story   Patriotic 

Stars   Convincing 

Support  Adequate 

Settings  Expensive 

Photography   Excellent 

''Over  There"  is  a  thrilling,  rousing  story  of  an  eleventh- 
>ur  awakening  of  a  slacker.  The  picture  is  directed  by 
mes  Kirkwood,  which  insures  success,  and  the  scenario 
a  particularly  well  written  one  by  Charles  Richman.  Mr. 
chman's  work  on  the  battle  field  and  Miss  Nielsson's  im- 


pressive scene  driving  the  ambulance  through  the  firing  line 
lift  this  picture  far  above  the  rank  of  the  patriotic  pictures 
of  the  hour.  The  excellent  supporting  cast  includes  Gertrude 
Berkeley,  Walter  McGrail,  Walter  Hiers,  James  A.  Furey,  Veta 
Searl. 

The  story:  Montgomery  Jackson  and  Betty  Adams,  son 
and  daughter  of  two  old  aristocratic  families,  are  betrothed. 
When  war  is  declared  Monte  holds  back  instead  of  rushing 
to  the  colors.  Because  of  prenatal  influence,  he  cannot  stand 
the  sight  of  blood  and  is  a  physical  coward.  As  time  goes 
on  Betty  becomes  more  and  more  ashamed  of  his  attitude, 
and  finally  breaks  the  engagement  and  accepts  Walter  Mason, 
an  old  admirer,  who  has  enlisted.  Betty  goes  to  the  front 
as  a  Red  Cross  nurse  and  all  Monte's  friends  leave  to  do 
their  duty.  He  is  left  alone  with  the  white  feather  which 
Betty  scornfully  gave  him  when  she  broke  the  engagement. 
After  much  persuasion  from  his  mother  Monte  enlists  and 
finds  his  way  to  Col.  Adams'  company  at  the  front.  During 
a  frightful  battle  the  Colonel  and  Walter  are  both  wounded 
and  Monte  saves  them,  bringing  them  safely  through  the  fire 
at  the  risk  of  his  life.  He  is  wounded  and  his  last  conscious 
words  form  the  request  that  the  stained  white  feather  be 
given  to  Betty.  She  nurses  him  back  to  health  before  she 
leaves  on  sick  leave.  After  his  recovery  he  makes  a  recruit- 
ing tour  of  America  and  they  meet  again.  Walter  has  mag- 
nanimously given  her  up  to  the  man  she  really  loves,  so  she 
is  free  to  forgive  him  and  they  spend  their  united  efforts 
working  for  the  flag. 


Helen  Hesperia  in 

"CAMILLE" 

Hanover-General  drama;  six  parts;  published  October  7 

As  a  whole  Very  ordinary 

Story  Alexander  Dumas'  tragedy 

■  Star   Voluptuous 

Support   Very  poor 

Settings  Adequate 

Photograph   Good 

"Camille,"  Alexander  Dumas,  Jr.'s  immortal  tragedy  of 
Marguerite  Gautier,  the  courtesan  reclaimed  by  her  love  for 
Armand  Duval,  as  presented  at  the  Rose  theatre,  Chicago, 
last  week,  "sent  them  away  smiling."  Dumas  didn't  write 
"Camille"  as  a  play  to  be  funny,  but  as  presented  by  a  foreign 
cast  of  mediocre  players  with  Helen  Hesperia,  "the  queen  of 
the  Parisian  cinema,"  at  its  head,  it  proved  too  much  for 
serious-minded  audiences.  Cinema  patrons  laughed  and  walked 
out  before  it  was  finished.  The  title  was  sufficient  to  lure 
picture-goers  into  the  theatre,  but  the  film  wasn't  strong 
enouuh  to  hold  them  there. 

Helen  Hesperia,  who  attempted  to  portray  the  woman 
wiio  loved  not  wisely,  but  too  well,  was  miscast.  She  was  not 
exactly  the  type  of  woman  Dumas  had  in  mind.  She  was  too 
healthy  by  far  and  lacked  much  of  the  spontaneity  of  the 
passionate  Marguerite.  One  feared  the  consequences  should 
she  throw  herself  into  the  arms  of  the  frail  Armand,  but 
luckily  she  refrained  from  any  demonstrative  love  making 
and  died  gracefully  at  the  feet  of  her  lover  and  in  full  view 
of  the  camera.  The  costuming  of  the  characters  and  the 
effects  used  were  an  odd  mixture  of  belt-back  modern  clothes 
and  muzzle-loading  pistols.  The  "atmosphere"  of  this  Han- 
over Film  Company  production  was  good.  Exhibitors  who 
haven't  any  conscientious  scruples  and  wish  to  capitalize  on 
the  name  will  no  doubt  catch  a  few  with  this  poorly  made 
"Camille." 


David  Powell  Now  Working  on 

"Her  Sister,"  New  Empire  Corp. 


Play 


David  Powell  is  now  at  work  on  his  sixth  picture  for  the 
Empire  All-Star  Corporation.  Last  February  Mr.  Powell  was 
engaged  to  support  Ann  Murdock  in  "Outcast"  and  to  play 
the  role  of  Geoffrey,  a  part  he  knew  by  heart,  having  played 
it  with  Elsie  Ferguson  in  the  stage  play. 

Then  came  "The  Impostor,"  and  again  Mr.  Powell  was 
cast  in  the  leading  male  role  opposite  Miss  Murdock  with 
Dell  Henderson  directing. 

"The  Richest  Girl"  and  "The  Beautiful  Adventure"  fol- 
lowed in  succession,  after  which  Mr.   Powell  took  a  rest. 

When  he  resumed  work  it  was  with  Miss  Olive  Tell  in 
a  series  of  new  pictures. 

"Outcast"  issued  Sept.  10  was  such  a  success  and  Mr. 
Powell  received  such  favorable  notices  that  the  next  picture 
"The  Beautiful  Adventure,"  to  be  published  Oct.  15,  is  eagerly 
looked  for. 

At  present  Mr.  Powell — having  just  finished  'The  Un- 
foreseen" with  Olive  Tell — is  at  work  in  "Her  Sister"  with 
the  same  star. 


32 


EXHIBITORS  HERALD 


'END  OF  THE  RUN,"  A  RAIL  DRAMA 
STARRING  HELEN  GIBSON  LEADS 
UNIVERSAL  PROGRAM  OCT.  23  WEEK 


A  railroad  drama  of  absorbing  interest,  titled  "The  End 
of  the  Run,"  is  the  Gold  Seal  film  which  opens  the  week's 
Universal  program  for  the  week  of  October  23.  Helen  Gibson 
is  the  featured  player.  Val  Paul,  O.  C.  Jackson  and'  George 
Williams  are  prominent  in  the  cast.  The  story  deals  with 
the  crooked  operations  of  Giles  Stafford,  a  brakesman  on 
Jim  Durman's  train,  who  makes  a  hobo  divide  a  quantity  of 
counterfeit  money  with  him  for  the  privilege  of  riding  on 
the  train.  He  has  been  rebuffed  by  Nona  Durman,  Jim's 
daughter,  but  not  until  after  he  has  found  out  that  Jim,  dis- 
trusting banking  institutions,  keeps  all  his  money  in  a  fruit 
jar.  He  breaks  into  Jim's  house,  and,  stealing  the  money 
from  the  jar,  substitutes  counterfeit  bills.  Jim  passes  some  of 
the  bad  money  and  is  consequently  under  suspicion.  Stafford's 
guilt  is  discovered  by  Nona  who  sets  out  on  horseback  to  over- 
take his  train  and  capture  him.    And  she  does  it. 

A  Nestor  comedy,  "A  Fire  Escape  Finish,"  featuring 
Eddie  Lyons  and  Lee  Moran,  appears  the  same  day.  It  's  a 
story  of  an  elopement,  culminating  in  a  wedding  on  a  fire 
escape  while  the  jealous^ rival  dangles  from  the  ladder. 

Universal  Animated  Weekly,  No.  95,  is  published  Wed- 
nesday, October  24,  which  is  also  the  publication  date  of  a 
two-reel  L-KO  Comedy  "Fat  and  Furious."  Merta  Sterling 
and  Al  Forbes  are  the  leading  players. 

Lena  Baskette  is  the  star  of  the  feature  for  Wednesday, 
October  25,  entitled  "Little  Marian's  Triumph."  The  story 
concerns  the  eventful  career  of  a  child  with  a  marked  genius 
for  dancing  which  at  last  finds  expression  despite  many  handi- 
caps. Miss  Baskette  is  supported  by  a  cast  composed  of  Fred 
Montague,  Lydia  Yeamans  Titus  and  Walter  Belasco.  The 
same  day  William  Franey  and  Gale  Henry  will  appear  in  a 
Joker  comedy  entitled  "The  Tightwad."  Gale  Henry,  as  the 
dutiful  wife,  gives  her  penny-pinching  spouse  an  object  lesson 
in  loosening  up  that  should  be  good  for  many  hearty  guffaws. 

Henry  Murdock  and  Mildred  Davis  will  appear  in  a  Victor 
comedy  of  errors  known  at  "What'll  We  Do  With  Uncle?" 
Friday,  October  22.  The  42nd  issue  of  the  Screen  Magazine 
will  make  its  appearance  the  same  day. 

Max  Aker  and  Gladys  Tennyson  are  the  featured  players 
in  "A  Wise  Dummy,"  the  Joker  comedy  for  Saturday,  October 
27.  The  24th  issue  of  Current  Events,  devoted  to  the  latest 
happenings  in  the  world  of  work  and  play  is  also  scheduled 
the  same  day. 

Neal  Hart  and  Vivian  Rich  will  co-star  in  a  two-reel  Bison 
drama  "The  Getaway."    This  is  a  western  drama. 

During  the  week,  the  second  episode  of  "The  Red  Ace," 
Universal's  big  outdoor  mystery  serial,  will  be  shown  in 
theatres  outside  of  Greater  New  York.  This  episode  is  en- 
titled "The  Lure  of  the  Unattainable." 

Current  Films  With  Noted  Stars 

Are  Announced  by  Essanay  Co. 

Current  Essanay  productions,  published  on  the  Perfection 
Pictures  program  through  the  George  Kleiiie  exchanges,  in- 
clude comedy-dramas  starring  Taylor  Holmes,  Bryant  Wash- 
burn, Virginia  Hall,  Helen  Ferguson,  and  Little  Mary  McAlis- 
ter,  and  a  new  George  Ade  Fable. 

The  comedy-dramas,  entitled  "Fools  For  Luck,"  "The  Fib- 
bers" and  "Young  Mother  Hubbard,"  contain  the  two  predom- 
inating human  appeals. 

"The  Fibbers,"  in  which  Mr.  Washburn  and  Miss  Valli 
play  the  leading  roles,  deals  with  the  adventures  of  a  young 
married  couple,  and  is  full  of  amusing  situations. 

Taylor  Holmes  and  Helen  Ferguson  have  made  a  screen 
success,  it  is  said,  of  Kennett  Harris'  story  "Talismans,"  which 
appeared  in  the  Saturday  Evening  Post,  the  title  on  the  screen 
being  "Fools  For  Luck." 

"Young  Mother  Hubbard"  is  a  story  of  the  plight  of  four 
little  orphans,  abandoned  by  their  step-father.  Little  Mary 
McAlister  plays  the  role  of  the  little  mother  to  the  three  other 
orphans. 

The  Ade  fable  deals  with  movie  fans  themselves.  The  pic- 
ture, "The  Fable  of  the  Film  Fed  Family,"  unfolds  the  story  of 
a  family  too  proud  to  visit  the  movies.  They  spent  all  their 
money  on  high  priced  theaters.  Then,  one  by  one,  they  began 
to  sneak  to  the  movies.  They  meet  each  other  in  the  theater, 
and  finally  admit  that  they  were  wrong  in  ever  condemning 
the  screen. 


he  PERISCOPE 


By  Bexny 
Add  Film  Attractions 

Pathe-Hearst  news  film  showing  J.  A.  Berst  signing  con 
tracts  with  stars. 


Still  Missing 

Those  Illinois  exhibitors  names  missing  from  Lee's  bono 

roll. 


Van  Loan  Deserts  Film  Co. 

"Hula  Hula"  Van  Loan  postcards  from  the  beach  a 
Waikiki,  Hawaii,  that  the  bathing  is  fine  there.  The  girls  al 
wear  one-piece  suits,  says  Harry,  and  somebody  else  report 
Harry  Hula  hula's  right  out  among  'em. 


Poor  Broadway!    Was  It  Ever  Thus? 

"She  deserted  the  Broadway  footlights  to  act  in  Films, 
one  scribe  writes.    Broadway  must  be  gasping  over  the  los 


My  Gawd,  How  the  Money  Rolls  In! 

(•A  Pome  From  The  "Trib") 
My  father,  he  owns  the  theayter, 
My  brother,  he  runs  the  machine, 
My  sister,  she  sells  all  the  tickets — 
My  Gawd,  how  the  money  rolls  in! 


Consistency,  Thy  Name  is  a  Jewel 

"The  Play's  the  Thing,"  is  to  be  Triangle's  new  po }' 
according  to  a  recent  announcement.  And  straightway  je 
concern  names  a  half  dozen  "stars"  who  will  be  "featui  I 

in  forthcoming  plays. 


Plot  of  Big  Photoplay  of  the  Week 

"The  Stolen  Pie" 
Mary  Muffin's  father  dies  in  Belgium  and  when  the  <r- 
mans  invade  her  hut  she  goes  to  America  on  the  Lusit:  a, 
which  is  torpedoed  in  the  North  Sea  and  Mary  is  pickecip 
on  the  shores  of  Manhattan  Isle,  by  a  very  rich  man  who  as 
just  going  to  commit  suicide  because  the  Sox  lost  two  strain- 
He  lures  her  to  a  roadhouse  at  Broadway  and  Forty-sed" 
street  and  is  just  about  to  embrace  her  when  her  lover  arres 
from  China,  kills  the  villain  and  marries  her.  The  death  sees 
of  the  villain  are  delightful. 


THE  WEEK'S  BEST  BET  IN  PICTURES 


"Bab's  Diary,"  Paramount,  Five  Parts,  With  Mar- 
guerite Clark. — Ve'ry,  very  good,  says  the  erudite  critic 
The  family  can  see  it,  and  laugh  itself  to  death.  O 
the  level,  even  the  tired  old  man  will  forget  the  trib 
tried  to  touch  him  for  five,  and  smile.  Rent  this  one 
and  the  meanest  man  will  laugh  and  come  again  to  you 
film  palace  for  more  peace  of  mind.  Marguerite  cer 
tainly  is  the  gay  young  thing  in  this  piece. 

There  are  some  luscious  melons  scheduled  for  the 
screen.  Leading  these  is  Charlie  Chaplin  in  "The  Ad- 
venturer," Mutual's  excellent  attraction  October  22. 
This  truly  is  the  nonpareil  of  its  class.  Book  it,  and 
you'll  clean  up  in  c-a-s-h. 

In  The  Big  Money  Places 

"Magda,"  C.  K.  Y. — Select,  Six  Parts,  With  Clara 
Kimball  Young. 

"Her  Country's  Call,"  American  Mutual,  Five  Parts. 
With  Mary  Miles  Minter. 

"Arms  and  The  Girl,"  Paramount,  Five  Parts,  With 
Billie  Burke. 

The  Worst  Picture  of  the  Week 

"Camille."  Hanover-General,  Six  Parts,  With  Helen 
Hesparia. — Helen  looks  like  a  recruit  from  Billy  Wat- 
son's Beef  Trust  in  this  thing.  Exhibitors:  Lay  off 
lay  off!    This  is  a  dead  horse. 


EXHIBITORS  HERALD 


33 


THE  FILM  STOCK  MARKET 

By  PAUL  H.  DAVIS  &  COMPANY 
Chicago 


Bid 


nerican  Film  Company                             60  70 

ncoln  Film  Corporation,  pfd                       85  95 

>ne  Star  Corporation,  pfd. ,  98  101 

>ne  Star  Corporation,  com                           18  21 

utual  Film  Corporation,  com                       12  15 

utual  Film  Corporation,  pfd                       16  19 

aw  York  Motion  Picture  Corporation   55 

Drth  American  Corporation,  com   25 

ates  Film  Corporation,  com   20 

'  iangle  Film  Corporation                              ~/%  V/% 

orld  Film  Corporation                                  y2  y± 


Quotations  Oct.  16th,  1917. 


This  department  will  furnish,  on  request,  such  statis- 
tics as  are  available  concerning  the  above  or  other  mo- 
tion picture  stocks,  providing  such  request  does  not  call 
for  an  expression  of  opinion  concerning  the  policy  of  the 
companies  or  the  future  prices  of  the  stocks. 


OFFICIAL  CUT.OUTS  MADE  BY  THE 

CHICAGO  BOARD  OF  CENSORS 

~  I 


1  "The  Fatal  Ring,"  Xo.  8  (Pathe) — Subtitles:  "At  the  point  of  a  pistol. 
I.";  "These  tricks  avail  you  nothing";  four  holdup  scenes  at  auto;  threat- 
t  ng  reporter  in  chair;  two  choking  scenes;  two  scenes  of  "The  Spider" 
pring  acid  on  bars  at  window;  three  torture  scenes;  taking  diamond  from 
itstool;  shooting  servant;  three  fight  scenes;  six  scenes  of  (*arelake  holding 
1  chauffeur;  subtitle:  "With  the  ransom  I'll  get,"  etc.;  two  holdup  scenes. 


j  "One  Shot  Ross."  (Kay  Bee) — Flash  five  gambling  scenes;  last  two 
;  nes  of  firing  at  stage;  bandit  riding  away  with  trunk;  three  scenes  of 
( iding  loot;  subtitle:  "And  by  morning  Til  gamble  you'll  be  doin'  the 
iposin'";  four  scenes  of  struggle  between  man  and  girl;  subtitle:  "You've 
i  five  minutes  to  get  used  to  the  idea  of  bein'  married" :  all  but  last  scene 
( man  trying  to  batter  down  door. 


"Camille"  (Hanover) — Subtitle:  "Were  I  to  take  care  of  myself  I  should 
— we  who  are  no  longer  able  to  minister  to  the  vanity  and  passions  of 
1  are  deserted,"  etc. 


"The  Lonesome  Road"  (Vitagraph) — Actual  shooting  where  men  fall: 
i  h  all  riot  scenes. 


'The  Burglar"  (World) — Muffling  policeman;  shooting  scene;  working 
id  opening  safe. 


'Roping  Her  Romeo"  (Paramount) — Closeup  of  holdup  preceding  subtitle: 
got  everything  but  their  approval." 


■  "Nurse  of  an  Aching  Heart"  (L-Ko) — Man  jabbing  other  man  in  pos- 
t  or. 


"Paradise  Garden"  (Metro) — Two  scenes  of  couple  standing  before  nude 
pting  in  background;  closeup  of  girl's  back  after  gown  had  been  torn 
Bn  shoulder. 


'  "Ashes  of  Hope"  (Triangle) — Four  gambling  scenes  where  play  is 
£  tally  shown;  two  scenes  where  girl  pulls  skirts  above  knees;  bartender 
sking  man  on  head  with  bottle;  reduce  all  fight  scenes  to  half  length;  sub- 
tJi:  "You're  some  man.  You're  my  man  from  now  on — you've  got  to  take 
"  r  whether  you  want  me  or  not."  Subtitle:  "Selfish  passion  knowing  no 
c science,"  etc.  Reduce  four  glambling  scenes  to  half  length;  shooting 
Oman;  robbing  unconscious  man;  two  holdup  scenes. 

'  "Southern  Pride"  (American) — Eliminate  word  "Xiggah"  from  sub- 
t,::  "Go  away  from  here,  niggah,"  etc.;  jewel  theft;  subtitle:  "So  the  jewels 
h  e  been  repaired — perhaps  madam  would  not  care  to  explain  how  she  earned 
t  money." 


"Dormant  Power"  (World) — Shorten  tough  dancing:  wiping  table  with 
:rican  flag:  shooting  of  Brent;  throwing  man  out  of  window;  shooting 
laxwell. 

"Bliss"  (Pathe) — Closeup  of  silver  dollar  on  floor. 


"The  Fatal  Ring,"  No.  14  (Pathe) — Four  scenes  of  safe  drilling. 

Screen  Magazine  No.  40  (Universal) — Three  scenes  of  nude  male 
s  ues. 


"The  Scrub  Woman"  (Goldwyn) — Tillie  wiggling  back  in  Turkish  cos- 
'  e;  Tillie  wiggling  back  in  Hula  costume. 

"The  Whip"  (Paragon) — Flash  three  gambling  scenes:  man  disconnecting 
»'  brake;  subtitle:  "Our  affair  started  on  the  boat.  I  was  weak  and 
V  led." 


"Lonesome  Robert"  (Essanay) — Theft  scene. 


"Automaniacs"  (Century) — Two  scenes  of  girl  exposing  underwear  in  fall. 


Blind  Man's  Holiday"  (Vitagraph) — Four  scenes  of  men  working  at 
safe;  two  scenes  showing  denomination  of  money;  second  roulette  scene; 
one  long  roulette  scene;  close-up  roulette  scene;  one  scene  of  money  on 
table;  stealing  box  from  basket. 


"The  Master  Spy"  (Gold  Seal) — Robbing  dead  body;  shooting  Saxonian 
officers  at  door  of  room;  three  hold-up  scenes. 


"The  Bond  of  Fear"  (Triangle) — Slugging  brother  in  tight  with  the  judge. 


THIS  WEEK  AT  DOWNTOWN 
CHICAGO  THEATERS 


ALCAZAR — Fox,  "Conscience,"  with  Gladys  Brockwell;  Fox,  "When 
False  Tongues  Speak."  with  Virginia  Pearson;  Mutual,  "The  Calendar  Girl." 
with  Juliette  Day;  World,  "The  Dormant  Power,"  with  Ethel  Clayton;  Metro. 
"More  Truth  Than  Poetry,"  with  Mme.  Petrova;  Mutual,  "Thou  Shalt  Not 
Steal,"  with  Ann  Murdock. 


BIJOU  DREAM— Select,  "Magda,"  with  Clara  Kimball  Young. 

BOSTON — Fox,  "Conscience,"  with  Gladys  Brockwell;  Fox,  "When 
False  Tongues  Speak,"  with  Virginia  Pearson;  Mutual.  "The  Calendar  Girl." 
with  Juliette  Day;  World,  "Dormant  Power,"  with  Ethel  Clayton;  Metro. 
"More  Truth  Than  Poetry,"  with  Mme.  Petrova;  Mutual,  "Thou  Shalt  Not 
Steal,"  with  Ann  Murdock. 


CASTLE — Artcraft,  "The  Man  From  Painted  Post,"  with  Douglas  Fair- 
banks. 


ORPHEUM — Fox,  "The  Conqueror,"  with  William  Farnum:  Fox,  "Jack 
and  the  Beanstalk,"  with  Francis  Carpenter  and  Virginia  Lee  Corbin. 


ROSE — Select,  "Magda."  with  Clara  Kimball  Young. 


ZIEGFELD — Artcraft,  "The  Woman  God  Forgot,"  with  Geraldine  Farrar. 

Mooney  Bomb-Throwing  Case 

Being  Investigated  by  Wilson 

Shown  in  Oct.  15  Gaumount  Reels 


A  few  days  ago  the  American  newspapers  carried  a  story 
t hat  President  Wilson  had  taken  up  the  famous  Mooney  case 
and  ordered  a  thorough  inquiry  into  this  laborman's  con- 
viction for  the  alleged  Preparedness  Day  bomb  crime,  in 
San  Francisco,  on  July  2,  1916.  All  the  principals  in  this  noted 
case,  which  has  now  become  of  international  interest,  are 
show-n  in  the  current  issue  of  the  Mutual  Weekly  No.  146. 
which  is  published  October  15.  Mooney's  conviction  has  been 
called  "a  most  shameful  perversion  of  justice"  and  has  created 
interest  from  San  Francisco  to  Siberia,  because  of  Mooney 
being  one  of  the  leaders  of  the  Russian  freedom  movement. 
His  following  in  other  countries  is  such  as  to  make  him  of 
international  importance  and  the  President  was  told  that  his 
alleged  "railroading"  has  a  great  bearing  on  the  Russian 
situation  today. 

As  usual,  news  of  a  war  nature  is  also  shown  in  this 
number  of  the  weekly.  Camp  Kearney,  a  Western  canton- 
ment, where  40,000  "Liberty  Boys"  will  rehearse  for  the  world's 
drama,  is  shown  as  being  one  of  the  first  of  the  16  canton- 
ments to  be  completed.  Fair  young  missionaries  of  the  New- 
York  Bible  Society  are  seen  at  Camp  Mills,  distributing  bibles 
to  every  soldier  who  will  accept  one,  as  the  boys  of  squadron 
"A"  are  saying  their  last  good-bye  to  their  friends  in  New- 
York. 

War  news,  however,  does  not  monopolize  the  entire  num- 
ber, as  many  other  topics  of  news  interest  are  shown,  such  as 
ew  styles  in  early  fall  coats  for  women;  our  new  ambassador 
to  Japan;  the  man  who  invented  the  free  energy  generator 
and  who  clairns  his  invention  will  revolutionize  all  power 
systems  and  is  more  powerful  than  any  imagination  can  con- 
ceive. This  invention  has  created  so  much  interest  that 
Congress  is  now  investigating  it.  Those  who  are  on  the  inside 
of  the  secret  tests  which  are  now  being  conducted,  say  that 
'«  invention  will  undoubtedly  win  the  war  for  the  United 
States. 


Little  Rock,  Ark. — The  lease  on  the  Palace  Theater,  owned 
by  Epstein  Amusement  Company  of  San  Antonio.  Tex.,  has 
been  purchased  by  E.  L>.  Brewer,  manager.  Mr.  Brewer  will 
run  Fox  pictures,  he  announces. 


34 


EXHIBITORS  HERALD 


N.  A.  M.  P.  L  Will  Make  Effort  to  Correct 

Incomplete  Address  of  Film  Shipments 

Action  Is  Result  of  Loss  to  Distributors  and  Request  by 
Import  Express  Concerns;  Offers  Exchange 
Means  to  Trace  Lost  Reels 


Carelessness  in  the  addressing  of  film 
shipments  is  causing  much  loss  to  dis- 
tributors, exchanges  and  exhibitors,  and 
one  of  the  important  express  companies, 
having  been  unable  to  deliver  many 
shipments,  has  requested  the  National 
Association  of  the  Motion  Picture  In- 
dustry, through  its  Transportation  Com- 
mittee, of  which  William  L.  Sherrill, 
president  of  the  Frohman  Amusement 
Corporation,  is  chairman,  to  lend  its 
aid  in  an  endeavor  to  assure  more  care- 
ful attention  to  shipments  in  the  future. 

E.  E.  Bush,  traffic  manager  of  the 
American  Express  Company,  in  a  re- 
cent letter  to  the  National  Association 
states  that  these  shipments  have  ac- 
cumulated so  rapidly  of  late  that  they 
have  no  further  space  at  their  terminals 
in  which  to  store  them.  At  the  present 
time  two  safes  are  utilized  for  this  pur- 
pose, but  the  shipments  have  accumu- 
lated so  much  that  a  surplus  has  built 
up  around  the  safes  constituting  a  seri- 
ous hazard.  In  fact,  this  official  states 
the  matter  is  so  imperative  that  it  will 
be  necessary  to  enforce  a  rule  in  their 
classifications  applying  to  the  transporta- 
tion of  explosives  and  other  dangerous 
articles  by  express  which  provides  that 
when  shipments  of  this  nature  are  re- 
fused and  cannot  be  delivered  within 
forty-eight  hours  after  arrival,  they  must 
be  disposed  of  by  storage  in  a  safe  place 
or  by  sale  or  destruction,  when  it  is 
evident  that  storage  on  the  carrier's 
property  will  be  a  source  of  real  danger. 

With  a  view  to  relieving  this  condi- 
tion the  distributors  and  exchanges  are 
offered  the  facilities  of  the  National 
Association  in  an  effort  to  trace  lost 
shipments  for  which  no  returns  have 
been  made.  The  transportation  com- 
mittee of  the  National  Association  is 
working  in  complete  accord  with  the 
traffic  departments  of  all  the  express 
companies,  which  have  extended  every 
courtesy  to  the  committee.    This  service 


through  the  National  Association  should 
prove  of  inestimable  value  to  the  ex- 
hibitors and  exchanges  throughout  the 
country,  acting  as  a  central  clearing 
house  and  incidentally  saving  the  ship- 
pers much  trouble  and  inconvenience, 
as  well  as  the  expense  of  sending  tele- 
grams to  hundreds  of  express  agents 
throughout  the  country. 

Through  the  efforts  of  the  National 
Association  a  shipment  from  a  well- 
known  company,  valued  at  $1,054.88,  was 
located  and  immediate  delivery  made  as 
soon  as  the  necessary  information  was 
given  to  the  express  company  which 
was  holding  the  shipment  owing  to  in- 
complete address.  Film  shipments  val- 
ued at  many  thousands  of  dollars  are 
now  being  held  by  the  express  com- 
panies, and  the  exchange  managers  are 
requested  to  check  up  their  lists,  for- 
warding a  copy  of  the  same  to  the  Na- 
tional Association  of  the  Motion  Picture 
Industry,  Times  Building,  New  York 
City,  which  will  advise  the  proper  offi- 
cials in  the  hope  of  making  unnecessary 
the  destruction  of  the  films,  owing  to 
the  hazard  and  danger  to  the  public 
involved. 


Lieut.  Wells  Hawk 

Assigned  to  Navy 

Dept.  Publicity  Work 


Lieut.  Wells  Hawk  of  the  United 
States  Navy  publicity  bureau  has  been 
assigned  to  the  Navy  Department  to 
give  a  wider  scope  to  the  publicity  work 
of  the  Navy.  He  was  transferred  from 
the  publicity  bureau  in  New  York  to 
Washington  last  week,  and  now  is  send- 
ing out  service  stories  of  the  work  of 
the  armed  guard  and  forces  in  France. 
Mr.  Hawk  was  instrumental  in  widely 
advertising  Mary  Pickford's  first  pic- 
ture under  the  Artcraft  program  and 
should  make  good  in  pushing  the  cam- 
paign for  recruiting. 


Bluebird  Plans  to 
Billboard  Entire 

U.  S.  on  "Star  Cycle" 


Canadian  Cities  Also  to  Get 
Sheet  Posters  in  Big  Ad 
Campaign 


Before  Nov.  1,  billboards  in  every  im- 
portant city  in  the  United  States  and 
Canada  will  carry  twenty-four  sheet 
posters  to  introduce  Bluebird's  "Star- 
Cycle"  to  the  theater-going  public.  Wil- 
liam de  Leftwich  Dodge  has  designed  a 
dignified  and  at  the  same  time  ornate 
pastor  to  attract  the  passer-by  and  make 
familiar  the  features  of  Mae  Murray, 
Ruth  Clifford,  Dorothy  Phillips,  Carmel 
Myers,  Violet  Mersereau  and  Franklyn 
Farnum,  who  constitute  Bluebird's  "Star- 
Cycle." 

The  six  facial  representations  will 
hang  in  as  many  medallions,  within  i 
border  of  effective  coloring,  with  ver) 
little  type-matter  to  detract  from  the 
emphasis  that  is  intended  to  apply  to  th< 
,'ndividual  pictures.  In  this  way  Blue 
bird  believes  that  cooperation  with  the 
■exhibitors  will  be  effectively  obtained 
and  to  that  end  the  selection  of  citie 
has  been  carefully  made. 

The  schedule  has  been  prepared  air 
contracts  for  posting  have  been  close< 
in  more  than  500  cities,  including  ever 
state  in  the  Union.  The  length  of  show- 
ings vary  in  some  localities  and 
posting  starts  Oct.  15  and  will  have  be 
gun  in  every  contracted  locality 
Nov.  1. 


MUTUAL  PRESS  SHEET 

CONTAINS  ADS  TO  AID 
EXHIBITORS  WITH  FIL1 


Program  cuts,  lobby  posters,  mus 
cues  and  catch  line  ads.  for  exhibitors  I 
use  in  advertising  "The  Girl  Angle,"  tl 
five-part  feature  produced  by  E.  1 
Horkheimer  for  the  Mutual  Film  Co 
poration,  are  embodied  in  the  pre 
sheet  being  distributed  to  exhibitoi 
Anita  King,  the  latest  of  the  popul 
stars  to  come  under  the  Mutual  bann< 
is  featured  in  "The  Girl  Angle." 


RIGHTS  TO  "MORMON  MAID" 

FILM  SELL  IN  CALIFORNIA 


Territorial  rights  on  "A  Mormon 
Maid"  are  being  sold  rapidly.  The  last 
two  sales  to  be  reported  cover  the  pur- 
chase of  the  rights  to  southern  Califor- 
nia and  Arizona  by  T.  L.  Tally,  head  of 
the  Tally  interests,  Los  Angeles. 

Turner  &  Dahnken,  prominent  exhib- 
itors of  San  Francisco,  have  secured  "A 
Mormon  Maid"  for  northern  California 
and  Nevada.  Both  purchasers  are  very 
prominent  in  the  councils  of  the  First 
National  Exhibitors  Circuit. 

Negotiations  on  behalf  of  the  Fried- 
man Enterprises,  owners  of  "A  Mormon 
Maid,"  and  Hiller  &  Wilk,  Inc.,  their 
selling  agents,  were  conducted  by  Ben- 
jamin Friedman,  head  of  the  Friedman 
Film  Corporation. 


Goldwyn's  Second  Group  of  Pictures 

With  Galaxy  of  Stars  Is  Announce 


Goldwyn  Pictures  announces  for  pub- 
lication as  its  second  group  of  four 
pictures  the  following:  Mae  Marsh,  in 
"Sunshine  Alley,"  November  4;  Mabel 
Normand,  in  "Joan  of  Plattsburg," 
November  18;  Madge  Kennedy  in  "Near- 
ly Married,"  December  2  and  Maxine 
Elliott  in  "The  Eternal  Magdalene," 
December  16. 

In  "Sunshine  Alley"  Mae  Marsh  is  said 
to  have  a  role  unlike  anything  she  has 
ever  done  before.  Robert  Harron  will 
appear  as  leading  man  in  this  film. 

Mabel  Normand's  first  Goldwyn  pic- 
ture "Joan  of  Plattsburg"  is  a  comedy 
with  a  patriotic  touch,  thousands  of  the 
soldiers  at  Camp  Plattsburg,  N.  Y.,  taking 


an  active  part  in  the  picture.  It  v 
first  announced  as  "Joan  of  Flatbus 
but  the  title  has  been  changed,  at  ij 
suggestion  of  Miss  Normand  hers' 
Robert  Elliott,  Wm.  Frederic,  Jose 
Smiley,  John  W.  Dillon  and  Louis 
Sturey  appear  in  the  cast. 

"Nearly  Married,"  Edgar  Selwyi 
farce  comedy,  brings  Madge  Kennedy > 
the  screen  for  the  second  time.  The  f] 
ture  was  directed  by  Chester  Withey  :l 
Miss  Kennedy  is  supported  by  Fr;i 
Thomas,  Mark  Smith,  Alma  Tell  il 
Hedda  Hopper. 

Robert  McLaughlin's  play  "The  El- 
nal  Magdalene"  gives  Maxine  Ell  t 
ample  opportunity,  it  is  said,  to  disp  | 
her  histrionic  ability  upon  the  screei 


! 


EXHIBITORS  HERALD 


35 


MUTUAL 


"High  Voltage" — October  22  (Chapter 
6  "Lost  Express,"  two-reel  Signal,  with 
Helen  Holmes). — Helen  is  successful  in 
saving  the  diver  from  drowning  and  then 
has  to  chase  the  "Hairlip,"  for  he  has 
gained  possession  of  the  box  containing 
valuable  information'  about  the  Mountain 
King  Mine,  which  has  suddenly  become 
rich. 


"The  Adventurer" — October  22  (two- 
freel  Lone  Star  comedy  with  Charles 
Chaplin). — Charlie,  an  escaped  convict, 
Imingles  with  the  bathers  and  rescues  the 
mamma  of  the  fair  Edna.  He  is  pushed 
into  the  water  by  Edna's  jealous  suitor 
and  has  to  be  rescued  and  is  taken  to 
the  palatial  home  of  Edna,  where  he 
takes  part  in  the  social  festivities.  He 
also  learns  that  Edna's  father  is  the  man 
who  sentenced  him.  He  bluffs  his  way 
over  all  obstacles,  but  somebody  recog- 
nizes him  and  the  guard  is  called.  After 
a  chase  through  the  entire  house,  Charlie 
is  finally  captured.  When  Edna  enters 
the  room  Charlie  introduces  the  guard 
ito  her  and  while  the  guard  reaches  to 
shake  hands  Charlie  escapes. 


"And  Along  Came  Mary" — October  23 
(one-reel  Strand  comedy,  with  Billie 
Rhodes  and  Jay  Belasco). — Mary  de- 
cides to  get  her  shiftless  brother  Jay  a 
position.  Jay  finds  himself  mixing  sodas 
(for  bevies  of  pretty  swimmers  and  he 
soon  becomes  a  hero.  But  the  owner 
Ibf  the  ice  cream  stand,  an  elderly  woman, 
means  to  have  Jay  for  herself,  and  so 
one  afternoon  she  closes  the  stand  and 
asks  Jay  to  teach  her  how  to  swim.  He 
tries  to  elude  her,  but  is  unsuccessful 
and  when  Mary  comes  along  on  an  in- 
spection tour  he  begs  her  to  take  him 
away,  and  that  he  will  go  to  work  and 
stay. 


UNIVERSAL 


"A  Fire  Escape  Finish"— October  23 
i(one-reel  Nestor  comedy,  with  Eddie 
Lyons  and  Lee  Moran). — Margy  loves 

i-  Vincent  Vichy,  but  her  father  insists  that 
she  marry  Nervy  Gus.  The  young  peo- 
ple plan  an  elopement.  Gus  overhears 
the  plot  and  hires  two  men  to  capture 
(Vincent.  But  Gus,  consumed  by  curi- 
fosity  climbs  the  ladder,  is  captured  by 
[the  two  men  and  beaten,  while  Vincent 
;and  Margy  land  safely  in  the  hotel.  Vin- 
[cent  goes  for  a  minister  and  in  the  mean- 

-  'time  Gus  conceals  himself  in  Margy's 
Itrunk  and  is  dragged  into  the  room.  Vin- 
cent returns  with  the  minister  and  as  the 
ceremony  is  about  to  be  performed  Gus 
(jumps  out  of  the  trunk,  but  Vincent, 
Margy  and  the  minister  go  onto  the  fire- 
sscape  where  they  are  made  man  and 
wife. 


— Merta  loves  Al  and  Al  loves  Mert. 
Mert's  father  loves  Al's  mother  and  Al's 
mother  loves'  Mert's  father  but  Mert's 
father  does  not  love  Al  and  Al's  mother 
does  not  love  Mert,  so  the  young  peo- 
ple are  constantly  in  trouble.  Terrible 
Ted  arrives  from  the  city  and  tries  to 
steal  some  money  from  Mert.  Mert  sur- 
prises him  and  takes  the  money  through 
the  trap  door.  The  villians  pursue  her, 
capture  her,  get  the  money  and  put  her 
in  a  trunk.  The  trunk  is  sent  to  the  city 
and  Mert  finds  herself  in  a  hotel  room. 
By  means  of  a  rope  she  escapes,  but  is 
pursued  by  the  villians.  They  finally 
get  the  money  from  Mert  and  Al  by 
chloroforming  them. 


"Little  Mariana's  Triumph" — October 
25  (two-reel  Star  featurette,  with  Lena 
Baskette). — Unable  to  pay  the  rent,  the 
landlady  forces  Mariana  and  her  little 
brother  into  the  street.  They  are  put 
into  an  orphanage  and  at  the  semi-annual 
entertainment  Marianna  does  a  dance 
number.  Peter  Wren,  ballet  master  at 
a  prominent  theater,  is  struck  by  the 
natural  talent  of  the  child  and  offers  to 
teach  her.  Some  time  later  Peter  loses 
his  position.  Mariana  goes  to  the 
manager  to  plea,d  with  him  for  the  rein- 
statement of  Peter.  She  overhears  the 
manager  talking  and  learns  that  he  is  in 
need  of  a  child  dancer.  She  applies  for 
the  position  and  pleads  with  him  so  much 
that  they  finally  consent  to  allow  her 
to  dance  for  them.  They  are  well 
pleased  with  her  and  hire  her  for  the 
position,  and  because  she  cannot  dance 
without  her  old  teacher,  Peter  is  re-en- 
gaged and  there  is  much  joy  in  the 
Wren  household. 


"The  Tightwad"— October  25  (one- 
reel  Joker  comedy,  with  Gale  Henry). — 
Wifie  wants  to  celebrate  her  wedding 
anniversary,  but  because  it  will  entail  a 
large  expense  her  tight-fisted  husband 
will  not  listen  to  it.  However,  by  wear- 
ing a  five-year-old  dress  and  a  one-year- 
old  hat  she  prepares  for  the  party.  She 
plans  to  have  the  house  strung  with  ban- 
quet lights  and  when  hubby  finds  the 
electrician  at  work  he  sends  him  out  and 
plans  to  do  the  work  himself.  He  is 
electrocuted,  and  nearly  dies.  After  the 
power  has  been  turned  off  by  the  elec- 
trician, hubby  is  a  different  man.  He 
orders  the  lights  to  be  strung  and  a  new 
gown  and  hat  for  wifie. 


"Fast  and  Furious" — Octobr  24  (two- 
reel  L-Ko  comedy,  with  Merta  Sterling). 


"The  End  of  the  Run"— October  23 
(three-reel  Gold  Seal  drama,  with  Val 
Paul). — Stafford  Giles,  brakeman  on  a 
train,  finds  Hobo  Pete  in  one  of  the 
freight  trains  counting  some  money. 
Pete  tells  him  that  it  is  counterfeit 
money  which  he  is  supposed  to  put  into 
circulation.  Giles  demands  some  of  it 
and  Pete  gives  it  to  him.  Giles  loves 
Nona  Durman,  but  she  repulses  him,  and 
so  one  night  he  breaks  into  the  Durman 
home  and  substitutes  the  counterfeit 
money  for  real  money  which  Durman 
has  saved  to  pay  for  his  home.  Craig, 
a  detective,  is  searching  for  the  counter- 


feit money,  and  when  Durman  shows 
him  his  money  Craig  believes  him  hon- 
est and  will  not  arrest  him.  Pete  is 
captured  and  he  confesses  that  Giles  is 
also  guilty.  Giles  is  captured  after  a 
thrilling  race. 

"What'll  We  Do  With  Uncle"— Octo- 
ber 26  (one-reel  Victor  comedy,  with 
Henry  Murdock). — Henry,  heartbroken 
because  of  the  return  of  his  many  manu- 
scripts, decides  to  go  to  Flossie  for  com- 
fort, but  when  he  finds  her  in  the  arms 
of  another  he  decides  to  end  his  life. 
After  a  few  futile  attempts  at  suicide 
he  decides  to  jump  into  the  lake,  and 
makes  a  bargain  with  a  peddler  for  his 
body,  for  twenty  dollars.  He  goes  back 
to  Flossie  to  tell  her  of  his  action,  and 
she  tells  him  she  was  rehearsing  her 
new  play.  Then  a  telegram  comes  tell- 
ing Henry  that  by  the  death  of  his  uncle 
he  is  a  millionaire,  and  in  order  to  get 
rid  of  the  peddler  gives  him  the  body  of 
his  uncle. 


"The  Getaway"— October  27  (two-reel 
Bison  drama,  with  Neal  Hart). — Bull 
Carter,  the  ranch  boss,  finds  Rand  Cle- 
burn  reading  poetry,  snatches  the  book 
from  him  and  throws  it  contemptuously 
on  the  floor.  Cleburn,  angered,  slashes 
Harper  with  a  knife  and  then  leaves. 
Carter  and  Harper,  the  sheriff  and  his 
posse  search  for  Rand.  Rand  staggers 
into  the  desert  and  his  life  is  saved  by  a 
rain  storm.  He  reaches  the  cabin  of 
Harper's  widowed  sister,  to  steal  some 
food.  Going  away  he  hears  a  noise  and 
finds  that  the  baby  has  upset  the  lamp. 
He  rushes  to  its  rescue  and  the  mother, 
out  of  gratitude,  decides  to  help  him 
escape.  The  sheriff  arrives,  Rand  is 
hidden  in  a  room,  and  by  breaking  boards 
away  he  escapes,  promising  to  come 
back  soon  to  visit  Lucy. 


"A  Wise  Dummy" — October  27  (one- 
reel  Joker  comedy  with  Max  Asher). — 
Max  wants  to  look  well  in  order  that  he 
might  apply  for  a  position  and  so  steals 
a  suit  from  a  dummy  in  front  of  a  cloth- 
ing store.  He  applies  for  a  position  as 
salesman  and  immediately  shows  the 
proprietor  how  to  sell  goods.  He  makes 
love  to  the  proprietor's  wife  and  for  this 
is  chased.  Arriving  in  the  park  he  sees 
a  young  girl  in  a  boat  and  gets  into  it, 
but  her  screams  bring  passers-by  to  her 
rescue.  Again  Max  flees  to  the  clothing 
store,  stands  stiff  like  a  dummy.  A  pur- 
chaser comes  along  and  likes  Max's  suit 
and  plans  to  buy  it,  but  after  the  coat 
and  vest  is  removed  the  customer  finds 
he  likes  another  one  better.  The  end 
finds  Max  in  an  ash  can,  glad  to  resume 
the  ragged  clothes  he  had  once  discarded. 


FOX 

"Thou  Shalt  Not  Steal"— October  14 
(five-reel  Fox  drama  with  Virginia  Pear- 
son).— Henry  Bruce  has  made  a  bargain 
with  Lord  Haverford  and  has  accepted 
a  large  sum  of  money  for  the  hand  of 
his  daughter,  Mary.  Mary  loves  Ben- 
ton, Bruce's  secretary,  and  in  order  not 


36 


EXHIBITORS  HERALD 


to  have  to  marry  Haverford,  she  steals 
the  money.  The  theft  is  reported  and 
Mary,  Bruce  and  Benton  are  under  sus- 
picion. The  mystery  is  cleared  when  a 
great  detective  informs  them  that  Haver- 
ford is  a  murderer  and  that  he  had  taken 
the  money  from  Mary  the  night  of  her 
robbery. 


GOLDWYN 


"The  Spreading  Dawn" — October  21 
(six-reel  Goldwyn  drama  with  Jam- 
Cowl). — Patricia  Mercer  Yanderpyl  tries 
to  prevent  her  niece  Georgina  from 
marrying  her  sweetheart  before  going 
to  France.  She  relates  a  story  of  how 
she  married  her  lover  before  he  left  for 
the  Civil  war  and  how  while  on  a  fur- 
lough he  met  his  death  under  circumstances 
which  proved  he  was  faithless.  She 
holds  a  letter  written  by  him  which  she 
has  never  opened.  She  opens  and  reads 
the  true  circumstances  of  her  husband's 
death.  She  realizes  how  badly  she  had 
misjudged  him  and  urges  Georgina  to 
marry  her  loved  one  while  she,  Patricia, 
goes  to  meet  her  husband  in  the  spread- 
ing dawn. 


KING  BEE 


"The  Candy  Kid" — (two-reel  King 
Bee  comedy,  with  Billy  West). — Billy  is 
looking  for  a  position  and  Tony  hires 
him  to  throw  a  bomb  into  his  compet- 
itor's candy  store.  The  bomb  misses  fire 
and  strikes  a  lady's  parasol.  He  rushes 
to  her  rescue  and  throws  the  bomb  into 
Tony's  store,  damaging  the  place.  Billy 
is  taken  into  the  store  of  Hugo  and 
makes  himself  a  general  nuisance.  He 
and  Hugo  get  into  a  fight,  the  result  of 
which  is  a  throwing  match  from  behind 
counters.  Tony  enters  for  revenge  and 
gets  into  the  midst  of  the  bombardment. 
He  joins  Hugo  and  things  are  pretty 
lively  until  Billy  cleans  them  out  with 
a  seltzer  bottle  and  walks  calmly  on  his 
way,  upsetting  a  barrel  of  molasses, 
which  prevents  the  others  from  chasing 
him. 


PATHE 


"Stranded  In  Arcady" — October  14 
(five-reel  Astra  drama  with  Mrs.  Ver- 
non Castle). — Lucy  Millington  wakes  up 
to  find  herself  in  a  wilderness  confronted 
by  Donald  Prime.  Lucy  or  Donald  do 
not  know  how  they  got  there.  Prime 
is  an  author  and  believes  that  women 
are  unable  to  do  anything  alone,  but 
when  Lucy  gets  the  food  and  prepares 
it  and  then  plans  ways  for  their  escape 
he  has  different  thoughts  about  one 
woman  at  least.  The  captives  of  a  gang 
of  outlaws,  they  find  an  easy  escape 
when  Girder,  Prime's  friend,  and  his 
valet  arrive.  They  get  back  home  in 
time  to  find  that  a  Mrs.  Wells  and  the 
leader  of  the  gang  of  outlaws  are  en- 
deavoring to  collect  some  money  coming 
to  Lucy  and  Prime,  but  with  the  arrival 
of  the  real  individuals  their  plan  is  frus- 
trated. 


TRIANGLE 


"Cassidy" — October  21  (five-reel  Tri- 
angle drama,  with  Dick  Rosson). — Cas- 
sidy determines  to  rob  a  certain  house 
in  order  to  get  money  to  get  back  to 
New  York.  He  goes  in  at  a  window  and 
is  caught  by  the  owner,  the  district  at- 
torney, who  is  disabled  through  a 
sprained    ankle.      Cassidy    in    a    fit  of 


coughing,  falls  at  the  attorney's  feet, 
arouses  his  sympathy  and  Grant  gives 
him  sufficient  money  to  carry  him  back. 
Going  to  the  saloon  for  a  drink,  he 
learns  that  some  men  have  captured  the 
attorney's  daughter.  In  a  terrific  strug- 
gle he  rescues  the  girl.  The  next  morn- 
ing he  goes  to  the  freight  yards,  falls 
asleep  and  in  a  vision  sees  the  Manhat- 
tan skyline  and  the  outstretched  arms  of 
the  girl  he  loves  welcoming  him. 


"The  Firefly  of  Tough  Luck"— Octo- 
ber 21  -(five-reel  Triangle  drama,  with 
Alma  Ruebens). — The  Firefly  leaves  her 
parasite  husband  to  go  to  Tough  Luck 
to  become  an  entertainer.  She  becomes 
a  favorite  with  the  men  and  wins  the 
love  of  Danny  Ward,  a  young  Yale  ath- 
lete. A  rich  mine  is  located  and  the 
Firefly  is  given  her  share.  Her  parasite 
husband  returns  on  the  eve  Danny  pro- 
poses to  her.  He  breaks  into  the  as- 
sayer's  office,  is  caught  and  driven  from 
the  town.  Firefly  accompanies  him  with 
the  money  given  her  as  her  share.  Danny 
and  two  men  follow  at  a  distance  and 
soon  come  upon  the  Firefly  with  her 
husband.  They  chase  him  and  he  falls 
into  a  pit  of  rattlesnakes.  Just  as  he  is 
about  to  climb  to  safety  his  last  hold  is 
shot  away  from  him  and  he  is  left  to 
his  doom,  while  Firefly  and  the  men  re- 
turn to  Tough  Luck. 


Clair  Hague,  general  manager  of  the 
Canadian  Universal  Film.  Company  of 
Toronto,  has  received  his  appointment 
as  a  member  of  Motion  Picture  Distribu- 
tion Committee  of  the  Food  Controller's 
office  at  Ottawa.  Mr.  Hague's  colleagues 
on  the  committee  will  be  Messrs.  Allen 
of  the  Canadian  Famous  Players  and 
C.  A.  Wilfison,  Chief  of  the  Educational 
Department  of  the  Dominion. 

Mr.  Hague's  experience  in  the  film  and 
theatrical  world  has  been  varied  and 
dates  back  some  ten  years.  He  made 
his  start  with  the  Allen  Brothers  Com- 
pany in  Canada,  and  was  connected  with 
that  concern  for  three  years.  He  then 
became  associated  with  the  George 
Kleine  Feature  Company,  where  he  filled 
an  important  position  for  two  years.  The 
old  Canadian  Film  Company  was  the 
next  to  claim  his  services,  and  when  this 
company  became  the  Canadian  Uni- 
versal Film  Company,  Mr.  Hague  re- 
mained as  local  manager.  In  April,  1915, 
when  a  reorganization  of  Universal  in- 
terests took  place,  Mr.  Hague  was  ap- 
pointed general  manager  for  the  Univer- 
sal Film  Company  in  Canada,  a  posi- 
tion which  he  has  held  ever  since.  There 
are  at  present  seven  exchanges  under 
Mr.  Hague's  control. 

The  committee  of  which  Mr.  Hague  is 
a  member  will  have  jurisdiction  over  all 
films  handled  by  the  Canadian  Govern- 
ment, it  is  understood,  whether  relat- 
ing to  food  conservation  or  not.  There 
is  no  revenue  attached  to  the  office,  but 
the  committeemen  are  ciotned  with  con- 
siderable authority.  By  the  appointment 
of  two  practical  film  men  of  the  stand- 


New  Film  Art  Club 

of  Chicago  Elects 
Officers;  Seeks  Rooms 

C.  R.  Plough   Made  President; 
Plan  Laid  to  Spend  $10,000  in 
Equipping  Quarters 

The  Film  Art  Club  of  Chicago,  which 
is  the  forerunner  of  an  immense  organ- 
ization that  will  extend  from  coast  to 
coast,  held  its  first  meeting  at  the  Hotel 
Morrison,  Chicago,  October  12,  at  which 
time  officers  were  elected  and  plans  pro- 
mulgated for  a  large  and  permanent  or- 
ganization. 

The  following  officers  were  elected: 
C.  R.  Plough,  president;  Victor  Eubank, 
vice-president;  Hill  Bernstein,  secretary, 
and  Ludwig  Schindler,  treasurer.  As 
the  directors  of  the  new  club,  the  follow- 
ing men  were  chosen:  F.  M.  Brockell, 
Nate  Ascher,  Alfred  Hamburger,  Fred 
Ireland  and  Frank  Schaefer. 

The  club  already  has  eighty-five  char- 
ter members  pledged,  all  the  representa- 
tive film  men  in-  Chicago.  The  officers 
are  now  looking  for  a  central  location 
for  club  rooms.  It  is  planned  to  spend 
about  $10,000  in  equipping  the  rooms. 


ing  Messrs.  Hague  and  Allen,  the  gov- 
ernment has  given  evidence  of  its  desire 
to  conduct  the  business  of  the  commit- 
tee in  a  manner  that  will  win  the  sap- 
port  of  film  manufacturers  and  distrib- 
utors on  broad,  patriotic  grounds. 

At  the  second  annual  convention  of  the 
Maritime  Provinces  Exhibitors'  League 
held  last  week  at  St.  John,  New  Bruns 
wick,  the  delegates  unanimously  pledged 
themselves  to  co-operate  with  the  Mo 
tion  Picture  Distribution  Committee  in 
every  possible  way  to  make  its  work  of 
immediate  benefit  to  the  public  at  large 

Both  Mr.  Hague  and  Mr.  Allen  expect 
to  be  called  to  Ottawa  soon  to  inspect 
a  number  of  films  that  have  been  submit 
ted  to  the  Government  for  propaganda 
purposes,  relating  to  the  conservation 
and  economical  preparation  of  foods. 


Commonwealth  to 

Publish  Initial 

Film  in  October 


Six  Reel  Picture  Starring  Char 
lotte,  the  Noted  Skater,  Sched- 
uled Late  in  Month 


H.  A.  Spanuth,  president  of  the  Com 
monwealth  Pictures  Corporation  an 
nounces  that  the  six-reel  picture  it 
which  Charlotte,  the  ice  skater  is  beinj 
featured  will  be  ready  for  publication  th 
latter  part  o'f  October.  Oscar  Eagle  i 
directing  the  production  and  Jack  Mere 
dith  is  leading  man. 


CLAIR  HAGUE,  HEAD  OF  UNIVERSAL  IN 

TORONTO,  GETS  GOVERNMENT  FILM  POST 


Appointed  Member  of  Picture  Distributing  Committee  of  Food  Con- 
troller's Office  at  Ottawa;  Body  Has  Power  Over  All 
Films  Handled  by  Dominion 


EXHIBITORS  HERALD 


37 


CHICAGO  TRADE  EVENTS 


Richard  R.  Nehle,  general  manager  of 
the  American  Film  Company,  has  been 
elected  president  of  the  new  Motion 
Picture  Club  of  Chicago.  The  policy  of 
;the  new  club  will  be  to  limit  the  mem- 
bership to  100  and  thus  far  some  of  the 
best  known  film  men  of  the  cit}-  have 
placed  their  names  on  the  new  club's 
membership  roll. 


J.  T.  Rucker,  head  cameraman  for  the 
Universal  Current  Events  and  Animated 
Weekly,  is  in  town  "covering"  the  Sox- 
Giants  series,  besides  getting  hand 
weary  mitting  his  numerous  Chicago 
friends. 


1  Al  Friedlander  and  George  Levy,  well 
known  travelin'  film  experts,  are  now 
associated  with  the  Unity  Photoplays 
Company. 


Take  it  from  us  them's  sum  damsels 
out  there  in  the  American  Film  Com- 
pany on  the  North  side.  Not  to  be  out- 
done by  the  boys  who  left  for  Camp 
Grant,  they  have  organized  a  "Benefits 
Committee"  with  Miss  Margaret  Nygard 
as  "chairlady."  The  girlies  are  making 
a  weekly  collection  to  purchase  tobacco, 
confectionery  and  reading  matter,  be- 
sides devoting  a  few  evenings  each  week 
knitting  sweaters  for  the  Sammies. 


*  Who  says  these  film  players  are  not 
.versatile?  Give  a  look — we  have  an  au- 
tomobile salesman  in  our  midst  in  the 
person  of  Romaine  Fielding,  who  is 
riirting  with  the  gas  vehicles. 


Florence  Higley,  erstwhile  member  of 
.the  local  Paramount  publicity  depart- 
ment, now  is  associated  with  that  "live 
.wire"  gang,  Cahill-Igoe  Co.  We  under- 
stand she  has  been  appointed  "chaperon" 
to  little  Cico  Toodles*  the  film  kid. 


That  new  Da-Lite  screen  that  Sig. 
Fauler  recently  installed  in  his  Bijou 
Dream  Theatre  is  surely  makin'  sum  hit. 
,Even  Sig.  perches  in  one  of  the  chairs 
,to  take  a  slant  at  the  pictures. 


Claud  Saunders  is  surely  havin'  his 
troubles  these  days.  Cawnt  find  paper 
and  ink  enufif  to  register  the  piles  of  "In- 
tolerance" bookings  that  are  swampin' 
the  local  offices  in  the  Schiller  building. 
Tis  pitiful,  ain't  it? 


'  Even  the  gladsome  rays  of  Old  Sol 
were  there  to  welcome  Theda  Bara.  the 
vampire  par  excellence,  as  she  whiled 
laway  the  time  awaiting  the  "Century" 
for  New  York  en  route  from  the  coast 
October  13. 


By  "Mac" 

Art  McMillan,  inventor  of  the  Amer- 
ican Projectoscope,  which  is  being  put 
out  by  the  American  Film  Company,  is 
just  chock  full  of  projection  dope  these 
days,  and  it's  good  stuff,  too.  Seems  to 
run  in  that  McMillan  clan,  by  the  way. 

Looked  like  a  Fox  day  in  the  old 
Loop,  Sunday,  October  14,  with  Jewel 
Carmen,  Frank  Lloyd  and  Abe  Carlos, 
special  representatives,  giving  us  all  the 
O.  O. 


Have  yez  all  seen  that  bit  of  old  Erin 
lyin'  about  the  Loop  these  days?  Ask 
Dad"  (Diamond,  the  sign  artist),  he 
knows! 


We  cawn't  say  how  that  Sox-Giant 
frolic  of  October  12  hit  William  Far- 
num,  but  he  was  there.  All  smiles,  too. 
We  left  before  the  "lucky  seventh," 
t  hough. 


Rex  Ingram,  Noted 

Director,  Starts  on 

Walthall's  Feature 


With  the  acquisition  of  Rex  Ingram,  as 
a  director,  the  Paralta  Plays,  Inc.,  has 
secured  one  of  the  most  talented  pro- 
ducers in  the  business. 


If  you  all  don't  think  walking  is  a 
great  exercise,  E.  P.  Grohe  and  Joe 
Lyons  can  prove  it.  Ask  Jack  O'Toole; 
he  gave  'em  the  recipe! 


The  management  of  the  Garfield  The- 
ater 2844  West  Madison  stret,  is  giving 
the  school  kiddies  a  matinee  October  20, 
to  witness  a  showing  of  the  first  episode 
of  "The  Fighting  Trail"  serial. 


The  week  of  October  15  must  have 
been  "at  home"  for  the  local  Universal 
and  Bluebird  exchanges,  judging  from 
the  many  visitors  who  registered. 
Among  those  who  registered  were  Carl 
Laemmle,  president  of  the  Universal: 
Joe  Brandt,  general  manager  of  Uni- 
versal; Julius  Stern,  president  of  L-Ko 
comedies,  and  Ben  Lederer,  manager  of 
the  Universal  and  Bluebird  exchanges  of 
Des  Moines,  Iowa. 


We  hear  that  C.  R.  Plough,  well 
known  as  "Pop,"  has  been  elected  presi- 
dent of  the  new  Film  Art  Club,  which 
shortly  anticipates  making  us  all  sit  up 
and  take  notice.  Congratulations,  "Pop, " 
old  top,  and  may  success  be  with  you 
and  the  club. 


The  well-known  Austin  Theatre,  5619 
West  Madison  street,  has  once  more 
thrown  its  doors  open.  Edward  Wright, 
formly  of  Jones,  Linick  &  Schaefer,  will 
guide  its  destiny  this  time. 


REX  INGRAM 

Mr.  Ingram  has  a  long  list  of  success- 
ful pictures  to  his  credit.  Among  those 
he  directed  are  "The  Great  Problem," 
"Broken  Fetters."  "The  Chalice  of  Sor- 
row," "The  Pulse  of  Life,"  "Reward  of 
the  Faithless"  and  "Black  Orchids." 

He  is  now  at  work  at  the  Hollywood. 
Cal.,  studios  of  the  Paralta  organization 
directing  Henry  B.  Walthall  in  his  first 
independent  picture.  "His  Robe  of 
Honor." 


Exhibitors  Should  Raise  Admissions 

With  War  Tax,  Says  Harris  P.  Wolfberg 


Harris  P.  Wolfberg,  head  of  the  Harris 
P.  Wolfberg  attractions,  Pittsburgh,  who 
has  finished  a  tour  of  eastern  cities  for 
the  sole  purpose  of  investigating  the  war 
tax  situation,  says  exhibitors  are  meet- 
ing the  high  price  era  in  the  least  busi- 
nesslike manner  of  all  business  men. 

"Paradoxical  as  it  may  seem,"  he  says. 
"The  motion  picture  exhibitor  who  is  by 
nature  of  his  business  a  man  willing  to 
take  chances,  is  hesitating  today  at  the 
greatest  crisis  which  has  struck  the  in- 
dustry since  its  birth. 

"From  all  sides  comes  additional  ex- 
penses which  have  been  piling  up  every 
month  during  the  last  year,  and  to  top 
it  all  comes  the  burdensome  war  taxa- 
tion; and  yet  exhibitors  have  been  hesi- 
tating to  raise  the  price  of  admission. 


In  Cincinnati  and  several  other  towns  I 
passed  through  last  week  exhibitors  are 
actually  charging  the  same  admission 
price  that  they  charged  four  years  ago. 

"There  is  hardly  a  business  that  can 
be  mentioned  in  which  a  raise  in  price 
has  not  occurred,  and  yet  the  motion 
picture  exhibitor  has  been  holding  off 
every  day.  I  do  not  see  what  he  is 
waiting  for.  Each  day  he  is  waiting  he 
is  certainly  losing  money,  because  there 
is  not  the  slightest  doubt  in  my  mind 
that  the  motion  picture  patron  will  pay 
an  increased  admission  price  and  will 
understand  the  increase  and  take  it  in 
the  right  spirit.  As  I  see  it,  the  move  is 
simply  a  question  of  good  business  judg- 
ment; not  nerve.  What  the  exhibitor 
needs  right  now  is  confidence  in  the 
intelligence  of  the  public." 


38 


EXHIBITORS  HERALD 


BARBARA  CASTLETON  TO  STAR  IN  BERG'S 

FILMS  FOR  THE  STATE  RIGHTS  MARKET 


Overland  Film  Company  Will  Distribute  Several  Forthcoming  Produc- 
tions to  Trade;  Plays  Will  Be  of  Merit,  Is  Promise;  Cast 
Is  Selected  to  Support  Star 


It  will  be  of  interest  to  those  em- 
ployed in  the  states  rights  field  to  learn 
that  Harry  Berg,  of  the  Overland  Film 
Company,  is  preparing  to  place  several 
excellent  films  on  that  market.  Mr. 
Berg  has  just  secured  a  two-year  con- 
tract with  Barbara  Castleton,  who  will 
appear  in  Berg  Productions. 

In  a  recent  interview  at  his  office,  at 
729  Seventh  avenue,  Mr.  Berg  said  con- 
cerning his  plans  for  the  coming  sea- 
son : 

"I  have  felt  for  some  time  that  there 
is  room  in  the  state  rights  field  for  the 
output  of  a  company  devoted  entirely 
to  that  branch  of  the  industry.  Many 
producers  make  their  productions  with 
no  definite  idea  as  to  where  they  are 
to  be  sold.  If  a  film  turns  out  to  be 
a  good  one  and  of  exceptional  merit, 
it  goes  on  the  state  rights  market;  if 
it  is  just  ordinary,  the  owner  gets  it 
on  one  of  the  big  programs,  where  it 
will  be  covered  by  some  one  else's  bet- 
ter work. 

"My  idea  in  forming  this  new  com- 
pany is  to  produce  our  pictures  up  to 
a  certain  standard;  that  is,  so  that  they 
qualify  as  real  state  rights  productions. 
For  this  reason  I  have  selected  a  star 
of  Miss  Castleton's  popularity.  She 
has  an  excellent  record  in  the  motion 
picture  field,  and  has  played  in  many 
notable  successes.  We  are  all  con- 
vinced that  she  will  become  very  popu- 
lar with  exhibitors.  George  Sheer  will 
personally   supervise   every   feature  we 


turn  out,  which  eliminates  any  doubt  as 
to  finish  and  care  in  production.  A 
company  has  been  selected  to  support 
Miss  Castleton. 

"There  is  one  thing,  however,  that 
most  producers  do  not  realize,  and  that 
is  the  importance  of  the  story  in  a  state 
rights  picture.  Having  procured  the 
services  of  some  well  known  star,  they 
feel  that  the  mere  use  of  her  name  and 
personality  will  put  the  picture  over. 
This  may  be  very  true  of  the  program 
picture,  where  an  exhibitor  is  showing 
a  succession  of  stars,  but  it  often  causes 
the  ruin  of  a  state  rights  production. 
The  producer  must  have  an  exceptional 
story  to  work  with  in  order  to  put  it 
in  that  class.  I  have  talked  this  point 
over  with  Miss  Castleton,  and  she 
agrees  entirely  with  my  contention. 
Consequently,  we  are  taking  our  time 
in  selecting  our  scenario  material,  and 
are  selecting  only  those  stories  which 
will  have  a  powerful  appeal  and  a  last- 
ing interest  to  the  American  audience. 
In  a  short  time  we  will  be  in  a  posi- 
tion to  make  a  definite  announcement 
as  to  the  date  and  names  of  Miss 
Castleton's  films." 

Mr.  Berg  has  already  started  on  a 
tour  of  the  film  centers  of  the  coun- 
try in  the  interests  of  the  Overland 
Company,  where  he  will  screen  the  pro- 
ductions of  the  company  for  the  various 
state  rights  buyers,  and  develop  the 
various  territories  for  the  coming  Berg 
films. 


"Babes  in  the  Woods"  Adapted  to  Screen 

by  Fox  Will  Be  a  Spectacular  Feature 


Francis  Carpenter  and  Virginia  Lee  Corbin  Have  Leading  Roles  in 
Play  Directed  by  C.  M.  and  S.  A.  Franklin;  Story 
Has  Short  Modern  Prologue 


A  new  Fox  spectacle,  adapted  from 
the  fairy  tale  "The  Babes  in  the  Woods," 
which  is  several  ree^s  more  than  ordi- 
nary feature  length,  is  the  newest  of  this 
class  of  features. 

Francis  Carpenter  and  Virginia  Lee 
Corbin,  who  created  the  leading  roles  in 
Fox's  "Jack  and  the  Beanstalk"  and 
"Aladdin  and  His  Wonderful  Lamp," 
both  of  which  were  exhibited  at  the 
Globe  Theatre,  on  Broadway,  give  the 
same  demonstration  of  dramatic  ability 
that  has  distinguished  their  first  two  pro- 
ductions. 

C.  M.  and  S.  A.  Franklin,  who  directed 
"Jack  and  the  Beanstalk  and  "Aladdin," 
supervised  the  making  of  "The  Babes  in 
the  Woods."  The  photoplay  spectacle 
was  filmed  in  the  Grand  Canyon,  Colo- 
rado; in  the  bix  Fox  studio  at  Holly- 
wood and  in  the  mountains  and  valleys 
of  California,  and  in  Hawaii.  The  nat- 
ural settings  are  said  to  be  particularly 
Deautiful. 

All  the  charm  of  the  original  of  "The 
Babes  in  the  Woods"  has  been  retained 
in  the  celluloid  version,  and  not  a  few 


of  the  memorable  scenes  of  the  story 
ga;n  greatly  through  visualization.  Espe- 
cially fine  is  the  episode  in  the  Witch's 
cottage.  The  house  itself  is  a  structure 
of  gingerbread,  stick  candy  and  hot- 
cross  buns.  The  Witch  makes  her  entry 
upon  the  scene  with  the  immortal  lines, 
''Nibble,  nibble,  little  mouse,  who's  nib- 
bling at  my  little  house?"  The  story  has 
been  invested  with  a  short  modern  pro- 
logue and  epilogue. 


100  Extras  Appear 

in  "The  Pest,"  Newest 

Billy  West  Comedy 


In  "The  Pest"  which  has  just  been 
made  by  Billy  West  and  the  King-Bee 
comedians,  at  Bayonne,  N.  J.,  more  than 
one  hundred  extra  people  were  used. 
This  is  said  to  be  the  funniest  as  well  as 
the  most  elaborate  two  reeler  made  by 
the  King-Bee  Films  Corporation. 


'Mothers  of  Men"  Is 
Shown  to  Buyers  in 
N.  Y.  by  W.  Robards 


Picture  Which  Features  Dorothy 
Davenport  Well  Received.  Song 
to  Be  Issued  With  Film 


Willis  Robards,  who  has  brought  east 
the  big  Suffrage  propaganda  picture, 
"Mothers  of  Men,"  recently  h,eld  a  pri- 
vate _  showing  for  prominent  buyers  in 
the  independent  field  and  for  represen- 
tatives of  the  trade  papers. 

The  picture,  which  features  Dorothy 
Davenport,  was  particularly  well  re- 
ceived, and  Mr.  Robards  was  heartily 
congratulated  upon  his  excellent  work. 

Among  those  present  was  Joseph  W. 
Stern,  the  publisher  of  the  song,  "Moth- 
ers of  Men,"  which  has  been  written 
around  the  picture  by  Gus  Edwards  and 
Will  D.  Cobb.  H.  J.  Shepard  of  Shep- 
ard  and  Van  Loan,  Mr.  Robards'  rep- 
resentative, has  planned  to  use  this  song 
as  part  of  the  tremendous  advertising 
campaign  for  the  picture.  The  song 
will  be  displayed  and  sold  by  the  larg- 
est syndicate  of  five  and  ten  cent  stores 
throughout  the  country,  and  will  be  is- 
sued simultaneously  with  the  picture. 
Mr.  Stern  is  most  enthusiastic  about  the 
proposition,  and  feels  that  the  result 
cannot  fail  to  be  successful. 


Olive  Tell  Works 

on  "Her  Sister,"  New 

Empire  Corp.  Film 


Having  finished  filming  "The  Unfore- 
seen," the  five-reel  feature  to  be  pub- 
lished October  22,  which  will  introduce 
Miss  Olive  Tell  as  a  motion  picture  star, 
the  Empire  All-Star  now  is  engaged  in 
making  a  motion  picture  from  the  stage 
play,  "Her  Sister,"  in  which  Ethel  Bar- 
rymore  starred  under  Charles  Frohman's 
management  and  which-  proved  such  a 
decided  Broadway  success. 

Miss  Tell  showed  in  "The  Unfore 
seen"  that  the  beauty  which  made  hei 
noted  on  the  stage,  registers  well  on  th( 
screen,  and  her  power  of  dramatic  ex 
pression  loses  nothing  thnough  beinf 
portrayed  before  the  camera. 

In  "Her  Sister"  she  has  a  difficult  dua 
role  to  enact.  Part  of  the  time  she  i 
a  young:  American  girl  and  later  appear 
as  an  Egyptian  Seeress. 


AMERICAN    GETS  $2,000 

WORTH  OF  APPLIANCES 
FOR    BELL    &  HOWELL 


The  American  Film  Company  plant 
Chicago  this  week  received  $2,000  wort 
of  new  appliances  for  the  Bell  &  Howe 
cameras.    These  are  the  latest  devici 
for  visions,  iris  and  vignetting.  This 
in  line  with  the  policy  of  Samuel 
Hutchinson,  president  of  the  compan 
who  returned  from  an  inspection  trip 
the  west  coast  studios  and  who  plans 
thoroughly  equip   every  department 
the    studio,   no    matter   what   the  co 
may  be.  . 


EXHIBITORS  HERALD 


39 


THE  OPEN  MARKET 


STATE  RIGHTS  ISSUES 


SPECIAL  PRODUCTIONS 


A  KAY  COMPANY 
lolden  Spoon  Mary,"  C,  1,000. 

AMERICAN  STANDARD  PRODUCTIONS 

t,  7  "The  Mystery  of  the  Boule  Cabinet,"  six  reels,  with  Sheldon  Lewis. 

ANTI-VICE  FILM  COMPANY 
5  Any  Girl  Safe?"  five  reels. 

ARGOSY  FILMS,  INC. 
,'here  D'ye  Get  That  Stuff?"  five  reels. 
■  he  Celebrated  Stielow  Case,"  five  reels, 
bsinthe,"  five  reels,  with  King  Baggott. 

ARIZONA  FILM  CORPORATION 
•hould  She  Obey?"  six  reels,  with  Billie  West. 

ARROW  FILM  CORPORATION 
he  Deemster,"  nine  reels,  with  Derwent  Hall  Caine. 

AUTHORS  FILM  COMPANY 
,g.  14 — "Madame  Sherry,"  five  reels,  with  Gertrude  McCoy. 

GEORGE  BACKER  FILM  CORPORATION 
'.he  Sin  Woman,"  with  Irene  Fenwick,  Reine  Davies  and  C.  Bruce. 

BEX  BEACH  PICTURES  CORPORATION 
'  he  Barrier,"  ten  reels. 

BERNSTEIN  PRODUCTIONS 
"ho  Knows,"  five  reels. 

DAVID  BERNSTEIN 
'edemption,"  with  Evelyn  Nesbit  Thaw. 

BIOGRAPH  COMPANY 
'.er  Condoned  Sin,"  six  reels. 

BLUEBIRD 
'igle's  Wings,"  five  reels,  war  drama. 
'  ten  as  You  and  I,"  five  reels,  with  Lois  Weber. 
'}me  Through,"  seven  reels,  with  Herbert  Rawlinson. 

BRENON  PRODUCTIONS 
'  me  Wolf,"  seven  reels,  with  Hazel  Dawn. 
'  ,11  of  the  Romanoffs,"  eight  reels,  with  Nance  O'Neill. 
'  npty  Pockets,"  seven  reels. 

CARDINAL  FILM  CORPORATION 
'  an  the  Woman,"  eleven  reels,  with  Geraldine  Farrar. 

CINEMA  WAR  NEWS  SYNDICATE 
i  erican  War  News,  weekly  issue,  in  one  reel. 

CINEMA  DISTRIBUTING  CORP. 
'  ae  Thirteenth  Labor  of  Hercules,"  twelve  reels. 

CTNES  CORPORATION  OF  AMERICA 
'  le  Fated  Hour,"  six  reels. 

CHRISTIE  FILM  COMPANY 
}y  21 — "The  Milky  Way,"  one  reel. 
ty  28 — "His  Last  Pill,"  one  reel. 
J  e    4 — "Those  Wedding  Bells,"  one  reel. 

CLARLDGE  FILMS,  INCORPORATED 
"  e  Birth  of  Character,"  five  reels. 
He  Heart  of  New  York."  five  reels. 

CLUNE  PRODUCTIONS 

"  niona,"  ten  reels. 

"  e  Eyes  of  the  World,"  ten  reels. 

CORONA  CINEMA  COMPANY 
"  e  Curse  of  Eve,"  seven  reels,  with  Enid  Markey. 

COSMOFOTOFILM  COMPANY 

"s  Vindication,"  five  reels, 
"ctoria  Cross,"  four  reels. 
"  e  Manx-Man,"  eight  reels. 

CREATIVE  FILM  CORPORATION 
"  e  Girl  Who  Didn't  Think,"  six  reels. 

CREST  PICTUKE  CORPORATION 
"  e  Chosen  Prince,"  eight  reels. 

DIXIE  FILM  COMPANY 
"  mpest  and  Sunshine,"  five  reels. 
"  st  a  Song  at  Twilight,"  five  reels. 

F.  P.  DONOVAN  PRODUCTIONS 
"  ly  Goes  to  War,"  one  reel,  with  Billy  Quirk. 
"  ly's  Day  Out,"  one  reel,  with  Billy  Quirk. 
I  ly's  Elopement,"  one  reel,  with  Billy  Quirk. 
•  "  ly,  the  Governess,"  one  reel,  with  Billy  Quirk. 
:  "  tting  In  Society,"  one  reel,  with  Lou  Marks. 

EBONY  FILM  CORPORATION  COMEDIES 
"  t  Blackhand  Waitah  Man,"  one  reel. 
I  ine  Johnson  and  the  Rabbit's  Foot,"  one  reel. 

E.  &  R.  JUNGLE  FILMS  COMEDIES 
"  ^covered,"  one  reel. 
"  poleon's  Night  Out,"  one  reel. 
"  len  Jones  W  ent  Wrong,"  one  reel. 
" '  cus  Brides,"  one  reel. 
J.wl  Play,"  one  reel. 
.  lgle  Rats,"  one  reel. 

'  >en  the  Clock  Went  Cuckoo,"  one  reel. 

EDUCATIONAL  FILM  COMPANY 
"e  Valley  of  the  Hoh,"  one  reel. 
„  e  Sheep  of  Chelan,"  one  reel. 
tt  ?h.  Low  and  the  Game,"  one  reel, 
e  Mysteries  of  Crystallization,"  one  reel. 

EFFANGE   FILM  COMPANY 
e  Marriage  Bond,"  five  reels,  with  Nat  Goodwin. 


E.  I.  S.  MOTION  PICTURE  CORPORATION 

"Trooper  44,"  five  reels,  with  George  Soule  Spencer  and  June  Daye. 

EMERALD  MOTION  PICTURE  CORPORATION 
"A  Slacker's  Heart,"  five  reels. 

ENLIGHTENMENT  PHOTOPLAY  CORPORATION 
"Enlighten  Thy  Daughter,"  seven  reels. 

ESKAY  HARRIS  FEATURE  FILM  COMPANY 
"Alice  in  Wonderland,"  six  reels. 

EUGENIC  FILM  COMPANY 

"Birth,"  six  reels. 

EUROPEAN   FILM  COMPANY 
"Fighting  for  Verdun,"  five  reels. 

EXCLUSIVE  FEATURE  FILM  CORPORATION 
"Where  Is  My  Father,"  seven  reels. 

EXPORT  &  IMPORT  FILM  COMPANY 

"Humility." 

"Ivan  the  Terrible,"  six  reels. 
"Loyalty." 

"Robespierre,"  seven  reels. 
"Tyranny  of  the  Romanoffs." 

FAIRMOUNT  FILM  CORPORATION 
"Hate,"  seven  reels. 

J.  W.  FARNHAM 

"The  Awakening  of  Bess  Norton,"  five  reels. 
"Race  Suicide,"  six  reels. 

FIRST  NATIONAL  EXHIBITORS'  CIRCUIT,  INC. 
"On  Trial,"  nine  reels,  with  Sydney  Ainsworth. 

FLORA  FINCH   FILM  CORPORATION 
"War  Prides,"  C,  two  reels,  with  Flora  Finch. 

BUD   FISHER   FILM  CORPORATION 
"Caws  and  Cows." 
"Submarine  Chasers." 
"Cheese  Tamers." 
"Janitors." 

"A  Chemical  Calamity." 
"As  Prospectors." 

FORT  PITT  CORPORATION 

The  Italian  Battle  Front. 

FRATERNITY  FILMS,  INC. 
"The  Devil's  Playground,"  with  Vera  Michelena. 
"The  Witching  Hour,"  six  reels,  with  Jack  Sherrill. 
"Conquest  of  Canaan,"  five  reels. 

FOX  FLLM  CORPORATION 
"The  Spy,"  six  reels,  with  Dustin  Farnum. 

"The  Honor  System,"  ten  reels,  with  Miriam  Cooper  and  R.  A.  Walsh. 
"The  Conquerer,"  with  William  Farnum. 

"Jack  and  the  Beanstalk,"  ten  reels,  with  Francis  Carpenter  and  Virginia 

Lee  Corbin. 
Sept.  30— "Camille." 
Oct.      7 — "When  a  Man  Sees  Red." 
Oct.    14 — "Aladdin  and  the  Wonderful  Lamp." 

FRIEDER  FLLM  CORPORATION 
"A  Bit  of  Heaven,"  five  reels,  with  Mary  Louise. 

FRIEDMAN   ENTERPRISES,  INC. 
"A  Mormon  Maid,"  six  reels,  with  Mae  Murray. 

FROHMAN  AMUSEMENT  CORPORATION 
"God's  Man,"  nine  reels,  with  H.  B.  Warner. 

GENERAL  ENTERPRISES 
"The  Warrior,"  seven  reels,  with  Maciste.  ' 

GOLD  MEDAL  PHOTOPLAYS 
"The  Web  of  Life,"  five  reels,  with  James  Cruz. 

GRAND   FEATURE  FLLM  COMPANY 
"Rex  Beach  on  the  Spanish  Main,"  five  reels. 
"Rex  Beach  in  Pirate  Haunts,"  five  reels. 
"Rex  Beach  in  Footsteps  of  Capt.  Kidd,"  five  reels. 

GRAPHIC  FILM  COMPANY 
"The  Woman  and  the  Beast,"  five  reels. 

D.  W.  GRIFFITH 
"The  Birth  of  a  Nation,"  nine  reels,  with  H.  B.  Walthall. 
"Intolerance,"  nine  reels,  with  Mae  Marsh. 

FRANK  HALE  PRODUCTIONS 
"The  Bar  Sinister,"  nine  reels. 

"Her  Fighting  Chance,"  five  parts,  with  Jane  Grey. 

HANOVER  FILM  COMPANY 

"Maciste,"  six  reels. 

"How  Uncle  Sam  Prepares,"  four  reels. 
"Camille,"  six  reds,  Willi  Helen  Hespiria. 

HARPER  FILM  CORPORATION 
"Civilization,"  ten  reels. 

HAWK  FILM  CORPORATION 
"Monster  of  Fate,"  five  reels. 

HERALD  FILM  CORPORATION 
"Around  the  World  in  80  Days,"  six  reels. 

HILLEK  AND  WILK 
"The  Battle  of  Gettysburg." 

"Wrath   of  the   Cods^^  yeATURE  FILMS 
Apr.   30-"Christus."       ^   fl   HOFFMAN  rac> 
"A  Trip  Through  China,"  ten  reels. 

"The  Silent  Witness,"  ten  reels.  ,         w-,.„„  e:n„ 

"The  Prince  of  Society,"  seven  reels  with  Ruth  Roland  and  Milton  hills. 


40 


EXHIBITORS  HERALD 


IVAN"   FILM  PRODUCTIONS 

"Two  Men  and  a  Woman,"  five  reels,  with  James  Morrison. 
"One  Law  for  Both,"  twelve  reels,  with  Leah  Baird. 
"Babbling  Tongues,"  five  reels,  with  Grace  Valentine. 
"Married  in  Name  Only,"  six  reels. 

JEWEL  PRODUCTIONS,  INT. 
"Pay  Me,"  five  reels,  with  Dorothy  Philips. 
"Sirens  of  the  Sea,"  five  reels,  with  Louise  Lovely. 

JUVENILE  FILM  COMPAN  Y 
"Chip's  Rival,"  one  reel. 
"For  Sale — A  Daddy,"  one  reel 
"Chip's  Carma,"  two  reels. 
"Chip's   Movie   Company,"   one  reel. 

KEEN  CARTOON  CORPORATION  COMEDY  CARTOONS 
"Mose   Is   Cured,"   half  reel. 
""The  Old  Forty-Niner,"  half  reel. 

KING  BEE  COMEDIES 
"Doughnuts,"  two  reels,  with  Billie  West. 
"Cupid's  Rival,"  two  reels,  with  Billie  West. 
"The  Villian,"  two  reels,   with   Billie  West. 
"The  Millionaire,"  two  reels,  with  Billie  West. 
"The  Genius,"  two  re^ls,  with  Billie  West. 
"The  Modiste,"  two  reels,  with  Billie  West. 
"The  Chief  Cook,"  two  reels,  with  Hilly  West. 

"The  Candy  Kid."  two  reels,  with  Billy  West.  | 

KLOTZ  AND  STREIMER,  INC. 
"Whither  Thou  Goest,"  five  reels,  with  Orrin  Johnson  and  Rhea  Mitchell. 
"The  Secret  Trap,"  five  reels. 

KCLEE  FEATURES 
"Germany  on  the  Firing  Line,"  five  reels. 
"France  on  the  Firing  Line,"  six  reels. 
"The    Unborn,"   five  reels. 

LEA-BEL  COMPANY 
"Modern   Mother  Goose,"  five  reels. 
"Snow   White,"   four  reels. 

LIBERTY  FILM  CORPORATION 
"The  Three  Musketeers,"  seven  reels. 

LINCOLN  CYCLE  PICTURES 
"My   Mother,"   two  parts. 
"My  Father,"  two  parts. 
"Myself,"  two  parts. 
"The  Call  to  Arms,"  two  parts. 
"Old   Abe,"   two  parts. 
"At  the  Slave  Auction,"  five  parts. 
"The  President's  Answer,"  two  parts. 

LINCOLN  MOTION  PICTURE  COMPAN  Y' 

"The  Realization  of  a  Negro's  Ambitions,"  two  reels. 
"Trooper  of  Troop  K."  three  reels. 

MARINE  FILM  CORPORATION 
Aug.  28 — "Lorelei  of  the  Sea,"  five  reels,  with  Tyron  Power. 

C.  POST  MASON  ENTERPRISES 
"The  Wonder  City  of  the  World." 

MASTER  DRAMA  FEATURES,  INC. 
"Who's  Your  Neighbor?"  seven  reels,  with  Christine  Mayo. 

McCLURE  PRODUCTIONS,  FNC. 
"The  Mother,"  five  reels,  with  Elizabeth  Risdon. 

MAYFAIR  FILM  CORPORATION 
"Persuasive  Peggy,"  five  reels,  with   Peggy  Hyland. 

MILO  COMEDIES 
"Great  Danbury  Fair,"  one  reel. 
"A  Knot  That  Is  Not,"  one  reel. 
"Never  Again,"  one  reel. 
"The  Devil  In  Again,"  one  reel. 
c=Gooseburg  Elopement,"  one  reel. 

MONITOR  FILM  COMPANY"  COMEDIES 
"The  House  of  a  Thousand  Spooks,"  one  reel. 
"Those  False  Teeth,"  one  reel. 
"Robinson  Crusoe,"  one  reel. 
"How  Levi  Fooled  the  Folks,"  one  reel. 
»     "Dear  Old  Dad,"  one  reel. 

"The  Ghost  of  Mooredown  Manor,"  one  reel. 

MORAL  UPLIFT  SOCIETY  OF  AMERICA 
"It  May  Be  Your  Daughter,"  five  reels. 

B.  S.  MOSS 

"The  Power  of  Evil,"  five  reels. 
"The  Girl  Who  Doesn't  Know,"  five  reels. 
"Tn  the  Hands  of  the  Law,"  five  reels. 
"One  Hour,"  six  reels. 

MO-TOT  COMEDIES 

"A  Kitchen  Romance." 

"Mary  and  Gretel. 

"Dinkling  of  the  Circus." 

"A  Trip  to  the  Moon." 

"Goldie  Locks  and  the  Three  Bears." 

"Dolly  Doings." 

"School  Days." 

NEVADA  MOTION  PICTURE  CORP. 

"The  Planter,"  with  Tyrone  Power. 

NEWFTELD'S  PRODUCING  CORPORATION 
"Alma,  Where  Do  You  Live,"  six  reels,  with  Ruth  McTammany. 

JOHN  W.  NOBLE  PRODUCTIONS,  INC. 
"Shame,"  six  reels,  with  Zena  Keefe. 

OGDEN  PICTURES  CORPORATION 
"The  Lust  of  the  Ages."  five  reels,  with  Lillian  Walker. 

OVERLAND  PICTURES  CORPORATION 
"The  Hand  of  Fate." 
"The  Russian  Revolution." 
"Man's  Law." 

PARAGON  FILM  COMPANY 
"The  Whip,"  eight  reels. 

PARALTA  PLAYS 

"A  Man's  Man,"  five  reels,  with  J.  Warren  Kerrigan. 
"Madame  Who?"  five  reels,  with  Bessie  Barriscale. 
"Rose  o'  Paradise,"  five  reels,  with  Bessie  Barriscale. 


PATRIOT  FILM  CORPORATION" 

"How  Britain  Prepared,"  eight  reels. 

PIONEER  FEATURE  FILM  CORPORATION 
"The  Soul  of  a  Child,"  five  reels. 

POPULAR  PICTURE  CORPORATION 

"Corruption,"  six  reels 

PRIVATE  FEATURE  FILMS 

"Ignorance,"  six  reels. 

PUBLIC  RIGHTS  FILM  CORPORATION 
"The  Public  Be  Damned,"  five  reels,  with  Charles  Richman  and  Mary  Fulle 

R.ADIO  FILM  CORPORATION 
"Satan,  the  Destroyer  of  Humanity,"  seven  reels. 
"The  Spirit  of  1917,"  with  James  Harkness. 

HARRY  RAPF 
"The  Mad  Lover,"  with  Robert  Warwick. 

RAY  COMEDIES 
"Casey's  Servants,"  two  reels. 
"Casey  the  White  Wing,"  two  reels. 

HARRY7  RAVER 
"The  Public  Defender,"  with  Frank  Keenan. 

RENOWNED  PICTURES  CORPORATION 
"In  Treason's  Grasp,"  five  reels,  with  Grace  Cunard  and  Francis  Ford. 

SELECT    PHOTOPLAY  COMPANY 
"Humanity,"  six  reels. 

SELIG  SPECIALS 

"The  Crisis,"  seven  reels,  with  Bessie  Eyton. 

"Beware  of  Strangers,"  seven  reels,  with  Bessie  Eyton  and  Thomas  Santc 
"The  Garden  of  Allah,"  ten  reels,  with  Thomas  Santchi  and  Helen  Ware. 
"Who  Shall  Take  My  Life?"  six  reels,  with  Thomas  Santchi  and  Frit 
Brunette. 

"The  City  of  Purple  Dreams,"  six  reels,  with  Bessie  Eyton  and  Th"" 
Santchi. 

SHERIOTT  PICTURES  CORPORATION 

"The  Black  Stork,"  five  reels. 

SHERMAN  PICTURES  CORPORATION 

"I  Believe." 

"The  Land  of  the  Rising  Sun." 

FRANK  J,  SENG 

"Parentage." 

SIGNET  FILM  CORPORATION 

"The  Masque  of  Life,"  seven  reels. 

FRED  H.  SOLOMON 
"The  Downfall  of  a  Mayor,"  eight  reels,  with  Charles  E.  Sebastian 

STANDARD  NEWS  FILM,  INC. 
"Demons  of  the  Air,"  two  reels. 

SUNBEAM  MOTION  PICTURE  CORPORATION 
"Somewhere  in  Georgia  with  Ty  Cobb,"  six  reels. 

SUNSHINE  FILM  PRODUCING  COMPANY" 
"What  the  World  Should  Know,"  five  reels. 

SUNSHINE  FILM  CORPORATION 
"S  O  S,"  six  reels,  with  Richard  Travers  and  William  Buckley. 

SUPERIOR  FILM  COMPANY 
"The  Faucet,"  five  reels. 
"The  Cowpuncher,"  six  reels. 

SUPREME   FEATURE  FILMS 
"Trip  Through  China,"  ten  reels. 

TODAY  FEATURE  FILM  CORPORATION 
"Today,"  with  Florence  Reed. 

TRIUMPH  FILM  COMPANY" 
"The  Libertine,"  six  reels. 

ULTRA  PICTURES  CORPORATION 
"The  Woman  Who  Dared,"  seven  reels,  with  Beatriz  Michelena. 
"The  Passion  Flower,"  five  reels. 

UNIVERSAL 

"Idle  Wives,"  five  reels. 
"Where  Are  My  Children?"  five  reels. 
"Twenty  Thousand  Leagues  Under  the  Sea,"  ten  reels. 
"God's  Law,"  five  reels. 
"Robinson   Crusoe,"   four  reels. 
"Hell  Morgan's  Girl,"  five  reels. 
"The  Hand  that  Rocks  the  Cradle,"  six  reels. 
"The  Cross-Eyed  Submarine,"  three  reels. 

VARIETY  FILMS  CORPORATION 
"My  Country  First,"  six  reels. 
"The  Pursuing  Vengeance,"  five  reels. 

"The  Price  of  Her  Soul,"  six  reels,  with  Gladys  Brockwell. 

VICTORIA  FEATURE  FILMS 
"The  Fated  Hour."  six  reels. 
"The  Slave  Mart,"  six  reels. 

WARNER  BROTHERS 
"Are  Passions  Inherited?"  five  reels. 

EDWARD   WARREN  PRODUCTIONS 
"Souls  Redeemed,"  with  Sheldon  Lewis  and  Charlotte  Ives. 

WHARTON  BROTHERS,  INC. 
"The  Great  White  Trail,"  with  Doris  Kenyon. 

ELLA  WHEELER  WILCOX  FILMS 
"Meg's  Curse,"  two  reels. 
"Lais  When  Young,"  two  reels. 
"A  Married  Coquette,"  two  reels. 
"Angel  or  Demon,"  two  reels. 
"Lord  Speak  Again,"  two  reels. 
"Divorced,"  two  reels. 

WHOLESOME  FILMS 

Sept.  10 — "Cinderella  and  the  Magic   Slipper,"  four  reels. 
Sept.  24 — "The  Penny  Philanthropist,"  seven   reels,  with  Peggy  0'iV- 
WARRENTON  PHOTOPLAYS  FILM  DISTRIBUTING  CO.  } 
"The  Bird's  Christmas  Carol,"  five  reels. 

WILLIAMSON  BROTHERS 

"The  Submarine  Eye." 


EXHIBITORS  HERALD 


41 


ENDAROF  PROGRAMPUBLICATIO] 


! 


ARTCRAFT  PICTURES 

—"A  Romance  of  the  Redwoods,"  five  reels,  with  Mary  Pickford. 
—"Wild  and  Woolly,"  five  reels,  with  Douglas  Fairbanks. 
-"The  Little  American,"  six  reels,  with  Mary  Pickford. 

12 —  "Seven  Keys  to  Baldpate,"  five  reels,  with  George  M.  Cohan. 

26 —  "Down  to  Earth,"  five  reels,  with  Douglas  Fairbanks. 

3 — "Rebecca  of  Sunnybrook  Farm,"  five  reels,  with  Mary  Pickford. 
10 — "Barbary  Sheep,"  five  reels,  with  Elsie  Ferguson. 
1 — 'The  Man  From  Painted  Post,"  five  reels,  with  Douglas  Fairbanks. 
8 — "The  Woman  God  Forgot,"  five  reels,  with  Geraldine  Farrar. 
15 — "The  Narrow  Trail,"  five  reels,  with  William  S.  Hart. 

29 —  "The  Son  of  His  Father,"  five  reels,  with  Charles  Ray. 

ART  DRAMAS,  INC. 

7 —  Horsley,  "Eye  of  Envy,"  five  reels,  with  Crane  Wilbur. 

13 —  U.  S.  "Think  It  Over,"  five  reels,  with  Catherine  Calvert 

27 —  Erbograph.  "The  Little  Samaritan,"  five  reels,  with  Marian  Swayne. 
3 — U.  S.,    Behind  the  Mask,"  five  reels,  with  Catherine  Calvert. 

10— Horsley,  "Blood  of  His  Fathers,"  five  reels,  with  Crane  Wilbur. 
17 — Van  Dyke,  "Peg  o'  the  Sea,"  five  reels,  with  Jean  Sothern. 

BLUEBIRD  PHOTOPLAYS 

23 —  "The  Rescue,"  five  reels,  with  Dorothy  Phillips. 

30 —  "The  Little  Terror,"  five  reels,  with  Violet  Mersereau. 

6 — "The  Clean-Up,"  five  reels,  with  Franklyn  Farnum  and  Brownie 
Vernon. 

13 — "The  Show  Down,"  five  reels,  with  Myrtle  Gonzales  and  George 
Hernandez. 

20 — "Mr.  Opp,"  five  reels,  with  Neva  Gerber  and  Arthur  Hoyt. 
27— "The  Charmer,"  five  reels,  with  Ella  Hall. 
3 — "Triumph,"  five  reels,  with  Dorothy  Phillips. 

3 — "Mother  o'  Mine,"  five  reels,  with  Rupert  Julian  and  Ruth  Clifford. 
10 — "A  Stormy  Knight,"  five  reels,  with  Franklyn  Farnum  and  Brownie 
Vernon. 

17 — "The  Mysterious  Mr.  Tiller,"  five  reels,  with  Ruth  Clifford  and  Ru- 
pert Julian. 

24 —  "Flirting  With  Fate,"  five  reels,  with  Brownie  Vernon  and  Herbert 

Raw)  inarm. 

1— "The  Spotted  Lily."  five  reels,  with  Ella  Hall. 

8 —  "Anything  Once,"  five  reels  with  Franklyn  Farnum. 
15-^"Bondage,"  five  reels,  with  Dorothv  Phillips. 

22— 'The  Desire  of  the  Moth,"  five  reels,  with  Ruth  Clifford. 
2g — '"The  Trap,"  five  reels,  with  Herbert  Rawlinson. 
5 — "The  Lash  of  Power,"  five  reels,  with  Carmel  Myers  ami  Kenneth 
Harlan. 


In 


BUTTERFLY  PHOTOPLAYS 

16— "High  Speed,"  five  reels,  with  Jack  Mulhall. 
23 — 'The  Double  Standard,"  five  reels,  with  Roy  Stewart, 
lu  30 — "A  Wife  on  Trial,"  five  reels,  with  Mignon  Anderson. 
Ai  6 — "Follow  the  Girl,"  five  reels,  with  Ruth  Stonehouse. 
K\  13 — "Midnight  Man,"  five  reels,  with  Jack  Mulhall. 
\i  20— 'The  Lair  of  the  Wolf,"  five  reels,  with  Gretchen  Lederer. 
V  27 — "Straight  Shooting,"  five  reels,  with  Harry  Carey  and  Molly  Malone. 
5e  3 — "Who  Was  the  Other  Man?"  five  reels,  with  Francis  Ford. 
5e  10 — "The  Little  Pirate,"  five  reels,  with  Zoe  Rae. 
5e  17 — "The  Spindle  of  Life,"  five  reels,  with  Neva  Gerber. 
>e  24 — "The  Edge  of  the  Law."  five  reels,  with  Ruth  Stonehouse. 
)c  1— "The  Girl  Who  Won  Out,"  five  reels,  with  Violet  McMillan. 
Ic  9 — "49-17."  five  reels,  with  Leo  Pierson. 

FOX  FILM  CORPORATION 

ai  15— "Two  Little  Imps,"  five  reels,  with  Katherine  and  Jane  Lee. 

•1  22 — 'To  Honor  and  Obey,"  five  reels,  with  Gladys  Brockwell. 

■1  22 — 'The  Innocent  Sinner,"  five  reels,  with  Miriam  Cooper. 

Hi  29 — "Wife  Number  Two,"  five  reels,  with  Valeska  Suratt 

«  4 — "Wrath  of  Love,"  five  reels,  with  Virginia  Pearson. 

n  11 — "Durand  of  the  Bad  Lands,"  five  reels,  with  Dustin  Farnum. 

n  18— 'The  Soul  of  Satan,"  five  reels,  with  Gladys  Brockwell. 

if  2 — "Betrayed,"  five  reels,  with  Miriam  Cooper. 

•f  9 — "When  False  Tongues  Speak,"  five  reels,  with  Virginia  Pearson. 

S  16 — 'The  Yankee  Way,"  five  reels,  with  George  Walsh. 

!f  23 — "North  of  Fifty-three."  five  reels,  with  Dustin  Farnum. 

3  30 — "A  Rich  Man's  Plaything,"  five  reels,  with  Valeska  Suratt. 

p  7 — "Conscience,"  five  reels,  with  Gladys  Brockwell. 

CI  14 — 'Thou  Shalt  Not  Steal,"  five  reels,  with  Virginia  Pearson. 

cl'l — "This  Is  the  Life,"  five  reels,  with  George  Walsh. 

ei>? — "Miss  U.  S.  A.,"  five  reels,  with  June  Caprice. 

GOLDWYN  PICTURES  CORPORATION 

P  9 — "Polly  of  the  Circus,"  six  reels,  with  Mae  Marsh. 
P  16— "Baby  Mine."  six  reels,  with  Madge  Kennedy. 

*  7 — "Fighting  Odds,"  six  reels,  with  Maxine  Elliott. 

*  1* — "The  Spreading  Dawn,"  six  reels,  with  Jane  Cowl. 
'   * — "Sunshine  Alley,"  six  reels,  with  Mae  Marsh. 

KLEINE-EDISON-SELIG-ESSANAY 

)  16 — Essanay,  "Range  Boss,"  five  reels,  with  Jack  Gardner. 
:  8 — Essanay,  "When  Sorrows  Weep,"  "Do  Children  Count?"  series,  two 
reels,  with  Mary  McAlister. 


July  23 — Essanay,  "The  Golden  Idiot,"  five  reels,  with  Bryant  Washburn. 
July  23 — Selig,  "A  Runaway  Colt,"  two  reels,  Hoyt  C. 

July  25 — Essanay,  "The  Uneven  Road,"  "Do  Children  Count?"  series,  two 

reels,  with  Mary  McAlister. 
July  30 — Edison,  "One  Touch  of  Nature,"  five  reels,  with  John  J.  McGraw. 
Aug.     1 — Essanay,  "The  Season  of  Childhood,"  "Do  Children  Count?"  series, 

two  reels,  with  Mary  McAlister. 
Aug.  6 — Selig,  "A  Dog  in  the  Manger,"  two  reels,  Hoyt  C. 
Aug.  6 — Essanay,  "Skinner's  Baby,"  five  reels,  with  Bryant  Washburn. 
Aug.  8 — Essanay,  "The  Little  White  Girl,"    Do  Children  Count?"  series. 

two  reels,  with  Mary  McAlister. 
Aug.  13 — Selig,  "The  Barker,"  five  reels,  with  Lew  Fields. 
Aug.  15 — Essanay,  "The  Bridge  of  Fancy,"  "Do  Children  Count?"  series,  two 

reels,  with  Mary  McAlister. 
Aug.  20 — Essanay,  "Open  Places,"  five  reels,  with  Jack  Gardner. 
Aug.  20 — Selig,  "A  Trip  to  Chinatown,"  two  reel  Hoyt  C. 
Aug.   22 — Essanay,  "The  Kingdom  of  Hope,"  "Do  Children  Count?"  series, 

two  reels,  with  Mary  McAlister. 
Aug.  27 — Edison,  "The  Lady  of  the  Photograph,"  five  reels,  with  Shirley 

Mason. 

Sept  3 — Essanay,  "Efficiency  Edgar's  Courtship,"  five  reels,  with  Taylor 
Holmes. 

Sept    3 — Selig,  "A  Midnight  Bell,"  two  reel  Hoyt  C. 

Sept  10 — Essanay,  "Pants,"  five  reels,  with  Mary  McAlister. 

Sept.  17 — Edison,  'The  Awakening  of  Ruth,"  five  reels,  with  Shirley  Masoa. 

Sept  17 — Selig,  "A  Contented  Woman,"  two  reel  Hoyt  C. 

Sept.  24 — Essanay,  "Men  of  the  Desert,"  five  reels,  with  Jack  Gardner. 

Oct.    1 — Selig,  "A  Bear  Fact,"  two  reel  Hoyt. 

Oct.     1 — Edison,  'The  Appletree  Girl,"  five  reels,  with  Shirley  Mason. 
Oct  8 — "A  Fool  for  Luck,"  five  reels  with  Taylor  Holmes. 
Oct.  15 — "The  Fibbers,"  five  reels,  with  Bryant  Washburn. 

Oct.  22 — Edison.  "Si  Whitiker's  Ward."  five  reels,  with  Shirley  Mason. 

Oct.  29 — Essanay,  "Young  Mother  Hubbard."  five  reels,  with  Mary  McAlister. 

Nov.  5 — Essanay,  "Two  Bit  Seats,"  five  reels,  w*ith  Taylor  Holmes. 

METRO  PICTURE  CORPORATION 

July  9 — "Peggy,  the  Will  o'  the  Wisp,"  five  reels,  with  Mabel  Taliaferro. 
July  16 — Yorke,  "The  Secret  Spring,"  five  reels,  with  Harold  Lockwood. 
July  23 — 'The  Belle  of  the  Season,"  five  reels,  with  Emmy  Wehlen. 
July  30 — "Miss  Robinson  Cruso,"  five  reels,  with  Emmy  Wehlen. 
Aug.  6 — "The  Jury  of  Fate,"  five  reels,  with  Mabel  Taliaferro. 
Aug.  13 — 'The  Girl  Without  a  Soul,"  five  reels,  with  Viola  Dana. 
Aug.  27 — "To  the  Death,"  five  reels,  with  Mme.  Petrova. 
Sept.  3 — Yorke,  "Under  Handicap,"  five  reels,  with  Harold  Lockwood. 
Sept.  10 — 'The  Lifted  Veil,"  five  reels  with  Ethel  Barrymore. 
Sept  17 — "Their  Compact,"  five  reels,  with  Francis  X.  Bushman  and  Beverly 
Bayne. 

Sept.  24 — "The  Silence  Sellers."  five  reels,  with  Mme.  Petrova. 
Oct  1 — Yorke,  "Paradise  Garden,"  five  reels,  with  Harold  Lockwood. 
Oct.  8 — "Life's  Whirlpool,"  five  reels,  with  Ethel  Barrymore. 
Oct.  15 — "The  Sleeping  Memory."  five  reels,  with  Emilv  Stevens. 
Oct.  22 — "More  Truth  than  Poetry,"  five  reels,  with  Mme.  Petrova. 

MUTUAL  STAR  FEATURES 

July  9 — Powell,  "Mary  Morelan<L"  five  reels,  with  Marjorie  RambeaQ. 
July  16 — Horkheimer,  "Betty  Be  Good,"  five  reels,  with  Jackie  Saunders, 
fuly   23 — American,  "Melissa  of  the  Hills,"  five  reels,  with  Mary  Miles  Minter. 
July  30 — American,  "Pride  and  the  Man,"  five  reels,  with  William  Russell. 
Aug.  6 — American,  "Souls  in  Pawn,"  five  reels,  with  Gail  Kane. 
Aug.  13 — Horkheimer.  "Bab  the  Fixer,"  five  reels,  with  Jackie  Saunders. 
Sept.  3 — American,  "Charity  Castle,"  five  reels,  with  Mary  Miles  Minter. 
Sept.    3 — Empire,  "Reputation,"  five  reels,  with  Edna  Goodrich. 
Sept.  10 — American.  "The  Bride's  Silence,"  five  reels,  with  Gail  Kane. 
Sept  10 — Empire,  "Outcast,"  six  reels  with  Ann  Murdock. 
Sept.  17 — American.  'The  Rainbow  Girl,"  five  reels  with  Juliette  Day. 
Sept.  17 — Fischer,  "The  Girl  Who  Couldn't  Grow  Up,"  five  reels  with  Mar- 
garita Fischer. 

Sept.  24 — American,  "Sands  cf  Sacrifice."  five  reels,  with  William  Russell. 

Sept.  24 — Empire,  "The  Runaway,"  five  reels,  with  Julia  Sanderson. 

Oct     1 — American,    "Her   Country's   Call,"   five   reels,   with   Mary  Miles 

Minter.  _ 
Oct.      1 — American,  "Queen  X,"  five  reels,  with  Edna  Goodrich. 
Oct.  8 — American,  "Southern  Pride,"  five  reels  with  Gail  Kane. 
Oct.  S — Horkheimer,  "The  Girl  Angle."  five  reels,  with  Anita  King. 
Oct.  15 — Empire,  "The  Beautiful  Adventure."  five  reels,  with  Ann  Murdock. 
Oct.  15 — American,  "The  Calendar  Girl."  five  reels,  with  Juliette  Day. 
Oct.  22 — American.  "The  Sea  Master."  five  reels,  with  William  Russell. 
Oct.  22 — Empire,  'The  Unforeseen,"  five  reels,  with  Olive  Tell. 
Oct  29 — American,  "Peggy  Leads  the  Way,"  five  reels,  with  Mary  Miles 

Oct!  219 — American,  ""A  Daughter  of  Maryland."'  five  reels,  with  Edna  Good- 
rich. 


July 
July 

July 

July 

July 

July 
Tuly 
July 

July 
Aug. 
Aug. 
Aug. 
Aug. 


PARAMOUNT  PICTURE  CORPORATION 

2 — Famous  Players,  "At  First  Sight,"  five  reels,  with  Mae  Murray. 
5  Morosco,  "Big  Timber,"  five  reels,  with  Kathlyn  Williams  and  Wal- 
lace Reid.  _       , ,  .  .  ...—_«. 

9  Famous  Players,  "The  Love  That  Lives,"  five  reels,  with  Pauline 

Frederick.  ......      ...        .  <~ 

12  Lasky,  "Forbidden  Paths,"  five  reels,  with  V  man  Martin  and  bes- 

sue  Hayakawa.  ,  -rw^ 

16  Lasky,  "What  Money  Can't  Buy,"  five  reels,  with  Pickford,  Hun 

and  Roberts.  _  ,  _  __. 

29 —  Morosco,  "Cook  of  Canyon  Camp,"  five  reels,  with  George  Beban. 
23 — Famous  Players,  "The  Long  Trail."  five  reels,  with  Lou  Tellegen 
26 — Lasky,  'The  Squaw  Man's  Son,"  five  reels,  with  Wallace  Reid  and 

Anita  King.  .     ta      .  . 

30 —  Lasky,  "The  Crystal  Gazer,"  five  reels,  with  Fannie  Ward. 
2 — Pallas,  "A  Kiss  for  Susie,"  five  reels,  with  Vivian  Martin. 

5 — "The  Amazons."  five  reels,  with  Marguerite  Clark.  _ 

5  'The  Varmint,"  five  reels,  with  Jack  Pickford  and  Louise  Huff. 

12 — "The  Law  of  the  Land,"  five  reels,  with  Mme.  Petrova. 


42 


EXHIBITORS  HERALD 


Aug.  19 — "The  Mysterious  Miss  Terry,"  five  reels,  with  Billie  Burke. 

Aug.  19 — "Hashimura  Togo,"  five  reels,  with  Sessue  Hayakawa. 

Aug.  26 — "Little  Miss  Optimist,"  five  reels,  with  Vivian  Martin. 

Sept.    3 — "Lost  in  Transit,"  five  reels,  with  George  Beban. 

Sept.  10 — "The  Hostage,"  five  reels,  with  Wallace  Reid. 

Sept.  10 — "On  the  Level,"  five  reels,  with  Fannie  Ward. 

Sept.  17 — "The  Sunset  Trail,"  five  reels  with  Vivian  Martin. 

Sept.  17 — "Exile,"  five  reels,  with  Mme.  Petrova. 

Sept.  17 — "Double-Crossed,"  five  reels,  with  Pauline  Frederick. 

Sept.  24 — "Bab's  Diary,"  five  reels  with  Marguerite  Clark. 

Sept.  24 — "The  Countess  Charming,"  five  reels  with  Julian  Eltinge. 

Oct.     1 — "The  Ghost  House,"  five  reels,  with  Jack  Pickford  and  Louise  Huff. 

Oct.     S — "Arms  and  the  Girl,"  five  reels  with  Billie  Burke. 

Oct.     8 — "The  Trouble  Buster,"  five  reels  with  Vivian  Martin. 

Oct.    15 — "The  Call  of  the  East,"  five  reels,  with  Sessue  Hayakawa. 

Oct.  22 — "Arms  and  the  Girl,"  five  reels,  with  Billie  Burke. 

Oct.  22 — J.  Stuart  Blackton's  "The  Judgment  House,"  five  reels. 

Oct.  29 — "Bab's  Burglar,"  five  reels,  with  Marguerite  Clark. 

Oct.  29 — "The  Antics  of  Ann,"  five  reels,  with  Ann  Pennington. 

PARAMOUNT  COMEDIES 

June  11 — Black  Diamond,  "Her  Fractured  Voice." 

June  18 — Klever,  "Commuting." 

June  25 — Black  Diamond,  "Auto  Intoxication." 

July     2— Klever   "Oh,  Pop." 

July     9 — Black  Diamond,  "Wits  and  Fits." 

July  16— Klever,  "The  Wrong  Mr.  Fox." 

July   23 — Black  Diamond,  "The  Rejuvenation." 

July  30 — Klever,  "Motorboating." 

Aug.    6 — Black  Diamond,  "Susie  the  Sleepwalker." 

Aug.  13 — Klever,  "Summer  Boarding." 

Aug.  20 — Klever,  "Egged  On." 

PARAMOUNT  TRAVELOG 

July     2 — How  California  Harvests  Wheat. 

July     9 — In  the  High  Sierras. 

July   16 — An  Oregonian  Niagara. 

July  23 — Catching  and  Canning  Oregon  Salmon. 

July  30 — To  the  Summit  of  Mount  Hood. 

Aug.    6 — Geysers  of  the  Yellowstone. 

Aug.  13 — Wonders  of  Yellowstone. 

Aug.  20 — Tropical  Nassau. 

Aug.  27 — Madrid  to  Madiera. 

Sept.    3 — Norway. 

Sept.  10 — Honk  Kong  and  the  Pearl  River. 

Sept.  17 — Canton  and  Shanghai. 

Sept.  24 — Picturesque  Pekin. 

Oct.     1 — Across  Manchura  to  Korea. 

Oct.      8 — The  Singular  City  of  Seoul. 

Oct.    15 — Queer  Korean  Customs. 

Oct.  22 — Tokyo,  the  Metropolis. 

Oct.  29 — Nikko  in  Snow  Time. 

No.  5— The  Land  of  Mme.  Butterfly. 

PATHE  EXCHANGE,  INC. 

July     1 — Thanhouser,  "The  Woman  in  White,"  five  reels,  with  Florence  La 
Badie. 

July     8 — Astra,  "The  Cigarette  Girl,"  five  reels,  with  Gladys  Hulette. 
July   15 — Thanhouser,  "It  Happened  to  Adele,"  five  reels,  with  Gladys  Leslie. 
July  22 — Astra,  "The  Last  of  the  Carnabys,"  five  reels  with  Gladys  Hulette. 
July   29 — Astra,  "The  On-the -Square  Girl,"  five  reels,  with  Mollie  King. 
Aug.    5 — Lasalida,  "Captain  Kiddo,"  five  reels,  with  Marie  Osborne. 
Aug.  12 — Astra,  "The  Streets  of  Illusion,"  five  reels,  with  Gladys  Hulette. 
Aug.  19 — Astra,  "Miss  Nobody,"  five  reels,  with  Gladys  Hulette. 
Aug.  26 — Hepworth,  "Iris,"  five  reels,  with  Alma  Taylor. 
Sept.    2 — Lasalida,  "Tears  and  Smiles,"  five  reels,  with  Marie  Osborne. 
Sept.  •  9 — Thanhouser,   "War  and  the  Woman,"  five  reels,  with  Florence 
La  Badie. 

Sept.  16 — Astra,  "The  Angel  Factory,"  five  reels  with  Antonio  Moreno. 
Sept.  23 — "Under  False  Colors,"  five  reels,  with  Frederick  Warde. 
Sept.  30 — Astra,  "A  Crooked  Romance,"  five  reels,  with  Gladys  Hulette. 
Oct.  7 — Thanhouser,  "The  Heart  of  Ezra  Greer,"  five  reels,  with  Frederick 

Warde. 

Oct.  14 — Astra,  "Stranded  in  Arcady,"  five  reels,  with  Mrs.  Vernon  Castle. 
Oct.  21 — Russian  Art,  "The  Painted  Doll,"  five  reels,  with  Ivan  Mozukin  and 
Mme.  Lesienko.  . 

SELECT  PICTURES  CORPORATION 

"The  Law  of  Compensation,"  D.,  seven  reels,  with  Norma  Talmadge. 

"The  Silent  Master,"  D.,  seven  reels,  with  Robert  Warwick. 

"Poppy,"  five  reels,  with  Norma  Talmadge. 

"A  Modern  Othello,"  five  reels,  with  Robert  Warwick. 

"The  Moth,"  five  reels,  with  Norma  Talmadge. 

"The  Lesson."  five  reels,  with  Constance  Talmadge. 

"Scandal,"  six  reels,  with  Constance  Talmadge. 

"Magda,"  six  reels  with  Clara  Kimball  Young. 

TRIANGLE  FILM  CORPORATION 

July     1 — "The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 
July     8 — "A  Strange  Transgressor,"  five  reels,  with  Louise  Glaum. 
July     8 — "Time  Clock  and  Diamonds,"  five  reels,  with  William  Desmond. 
July   16 — "A  Successful  Failure,"  five  reels,  with  Jack  Devereaux  and  Wini- 
fred Allen. 

July  15 — "The  Mother  Instinct,"  five  reels,  with  Enid  Bennett. 
July  22 — "Sudden  Jim,"  five  reels,  with  Charles  Ray. 

July   22 — "In  Slumberland."  five  reels,  with  Thelma  Salter  and  Georgie  Stone 
July  29 — "The  Sawdust  Ring,"  five  reels,  with  Bessie  Love. 
July  29 — "Borrowed  Plumage,"  fire  reels,  with  Bessie  Barriscale. 
Aug.    5 — "The  Food  Gamblers,"  five  reels,  with  Elda  Miller. 
Aug.    5 — "An  Even  Break,"  five  reels,  with  Olive  Thomas. 
Aug.  12 — "Master  of  His  Home,"  five  reels,  with  William  Desmond. 
Aug.  12 — "Golden  Rule  Kate,"  five  reels,  with  Louise  Glaum. 
Aug.  19 — "Wee  Lady  Betty,    five  reels,  with  Bessie  Love. 
Aug.  19 — "They're  Off,"  five  reels,  with  Enid  Bennett. 
Aug.  26 — "Wooden  Shoes,"  five  reels,  with  Bessie  Barriscale. 
Aug.  26 — "The  Jinx  Jumper,"  five  reels,  with  J.  Devereaux  and  Vera  Searl. 
Sept.    2 — "Ten  of  Diamonds,"  five  reels,  with  Dorothy  Dalton. 
Sept.    2 — "The  Man  Hater,"  five  reels,  with  Winifred  Allen. 
Sept.    9 — "Idolaters,"  five  reels,  with  Louise  Glaum. 
Sept.    9 — "Polly  Ann,"  five  reels,  with  Bessie  Love. 
Sept.  16 — "Mountain  Dew,"  five  reels,  with  Margery  Wilson. 
Sept.  16 — "The  Haunted  House,"  five  reels,  with  Dick  Rossen  and  Winifred 
Allen. 


Sept.  23 — "Flying  Colors,"  five  reels,  with  William  Desmond. 
Sept.  23 — "Devil  Dodger,"  five  reels,  with  Roy  Stewart. 
Sept.  30 — "Broadway  Arizona,"  five  reels,  with  Olive  Thomas. 
Sept.  30— "The  Tar  Heel  Warrior,"  five  reels,  with  Walt  Whitman. 

Oct.    7 — "Ashes  of  Hope,"  five  reels,  with  Belle  Bennett. 

Oct.    7 — "A  Phantom  Husband,"  five  reels,  with  Ruth  Stonehouse. 

Oct.  14 — "Wild   Sumac,"  five  reels,  with   Margery  Wilson. 

Oct.  14 — "One  Shot  Ross,"  five  reels,  with  Roy  Stewart. 

Oct.  21 — "Cassidy,"  five  reels,  with  Dick  Rosson. 

Oct.  21 — "The  Firefly,  of  Tough  Luck,"  five  reels,  with  Alma  Reuben. 


June 
June 
July 

]u!y 
July 
July 
July 
July 
July 
July 
Sept. 
Sept. 
Sept. 
Sept. 
Sept. 
Sept. 
Sept. 
Sept. 
Sept. 
Sept. 
Oct. 
Oct. 
Oct. 
Oct. 


Aug. 

Aug. 
Sept. 
Sept. 
Sept. 
Sept. 
Sept. 

Oct. 
Oct. 


24—' 
24—* 
1— ' 
1— ' 

8—' 
15—' 
15 — ' 
22—' 
22—' 
29—' 
29—' 

2 

2— 


16— 
16— 
23—' 
23—' 
30 — 
30 — ' 
7—" 
7—' 
14—' 
14—' 


19—' 
26— 


1 

23—' 
30— 


July 
July 

July 
July 

Aug. 


Aug.  13- 


23— 
30— 


Aug. 
Aug. 
Sept. 


Sept.  10- 


20—' 
27—' 
3— 


17— 
24— 
1— 
8— 
15— 
22—' 
29—' 


Sept. 
Sept. 
Oct. 
Oct. 
Oct. 
Oct. 
Oct. 


June 
July 


July  9 


July 
July 
July 

Aug. 
Aug. 
Aug. 
Aug. 

Sept. 

Sept. 
Sept. 
Sept. 
Oct. 

Oct. 
Oct. 

Oct. 
Oct. 
Nov. 


TRIANGLE  COMEDIES 

His  Bitter  Fate,"  one  reel. 
Dad's  Downfall,"  one  reel. 
'A  Janitor's  Vengeance,"  one  reel. 
'Aired  in  Court,"  one  reel. 
'His  Thankless  Job,"  one  reel. 
'His  Sudden  Rival,    one  reel. 
'The  House  of  Scandal,"  one  reel. 
'His  Fatal  Move,"  one  reel. 
'An  Innocent  Villain,"  one  reel. 
'Sole  Mates,"  one  reel. 
'His  Widow's  Might,"  one  reel. 
"A  Fallen  Star,"  one  reel. 
"His  Foot-Hill  Folly,"  one  reel. 
"A  Dark  Room  Secret,"  one  reel. 
"A  Warm  Reception,"  one  reel. 
'His  Baby  Doll,"  one  reel. 
"His  Unconscious  Conscience,"  one  reel. 
'His  Taking  Ways,"  one  reel. 
'Her  Fickle  Fortune,"  one  reel. 
"His  Saving  Grace." 
"Caught  in  the  End." 
'Half  and  Half,"  one  reel. 
All  at  Sea,"  one  reel. 
Their  Love  Lesson,'-'  one  reel. 
A  Prairie  Heiress,"  one  reel. 

KEYSTONE  COMEDIES 

'The  Pawnbroker's  Heart,"  two  reels,  with  Caroline  Rankin 

Chester  Conklin. 
'Two  Crooks,"  two  reels,  with  Harry  Gribbon  and  Bobby  Dunn. 
"A  Shanghaied  Jonah,"  two  reels,  with  Billy  Armstrong. 
'His  Precious  Life,"  two  reels,  with  Charles  Murray. 
"Hula  Hula  Land,"  two  reels,  with  Billy  Armstrong. 
"The  Late  Lamented,"  two  reels,  with  George  Binss. 
"The  Sultan's  Wife,"  two  reels,  with  Bobby  Vernon,  Gloria  Sw 

son  and  Joseph  Callahan. 
'His  Crooked  Career,"  two  reels,  with  Fritz  Schade. 
'Pearls  and  Perils,"  two  reels,  with  Dora  Rogers. 

GREATER  VITAGRAPH-V-L-S-E 

"The  Message  of  the  Mouse,"  five  reels,  with  Anita  Stewart. 
"The  Stolen  Treaty,"  five  reels,  with  Earle  Williams  and  Cori 
Griffith. 

"Richard  the  Brazen,"  five  reels,  with  Alice  Joyce  and  Harry  Mo 
'By  Right  of  Possession,"  five  reels,  with  Antonio  Moreno 

Mary  Anderson. 
'The  Second  Mrs.  Tanqueray,"  five  reels,  with  Sir  George  A 

ander  and  Hilda  Moore. 
'Mary  Jane's  Pa,"  five  reels,  with  Marc  MacDermott  and  Mill 
Manning. 

'Transgression,"  five  reels,  with  Earle  Williams. 
'The  Divorcee,"  five  reels,  with  Mary  Anderson. 
"Soldiers  of  Chance,"  five  reels,  with  Evart  Overton  and 

Swayne  Gordon. 
"An    Alabaster    Box,"   five   reels,    with   Alice   Joyce  and 
Mac  Dermott. 

"For  France,"  five  reels,  with  Edward  Earle  and  Betty  Howe. 
"Sunlight's  Last  Raid,"  five  reels,  with  Mary  Anderson. 
"Princess  of  Park  Row,"  five  reels,  with  Mildred  Manning. 
"The  Love  Doctor,"  five  reels  with  Earle  Williams. 
"Dead-Shot  Baker,"  five  reels,  with  William  Duncan. 
The  Bottom  of  the  Well,"  five  reels,  with  Evart  Overton. 
The  Flaming  Omen,"  five  reels,  with  Alfred  Whitman. 


WORLD  FILM  CORPORATION  PROGRAM 


five  reels,  with  Alice  Brady. 
'  five  reels,  with  Carlyle  Blackwell  and 


25 — "The  Divorce  Game," 

2—  "The  Price  of  Pride,' 
Elvidge. 

"The  Brand  of  Satan,"  five  reels,  with  Montagu  Love,  Gerda  H  i 
and  Evelyn  Greeley. 

16 —  "The  Beloved  Adventuress,"  five  reels,  with  Kitty  Gordon. 

23 —  "A  Self-Made  Widow,"  five  reels,  with  Alice  Brady. 
30 — "The  Iron  Ring,"  five  reels,  with  Arthur  Ashley,  Gerda  Holmt  i 

Edward  Langford. 
6 — "Youth,"  five  reels,  with  Carlyle  Blackwell  and  June  Elvidge. 
13 — "Souls  Adrift,"  five  reels,  with  Ethel  Clayton. 
20 — "The  Little  Duchess,"  five  reels,  with  Madge  Evans. 
27 — "The  Guardian,"  five  reels,  with  June  Elvidge,  Montagu  LovnM 

Arthur  Ashley. 

3 —  "The  Marriage  Market,"  five  reels,  with  Carlyle  Blackwell,  Ju  Oi 

vidge  and  Arthur  Ashley. 
10 — "Betsy  Ross,"  five  reels,  with  Alice  Brady. 

17 —  "Creeping  Tides,"  five  reels,  with  Alexandra  Carlisle. 

24 —  "The  Woman  Beneath,"  five  reels,  with  Ethel  Clayton. 
1 — "The  Corner  Grocery,"  five  reels,  with  Madge  Evans  anc- 

Fields. 

8 — "Rasputin,  the  Black  Monk,"  five  reels. 
15 — "Shall   We    Forgive   Her?"   five   reels,   with   June  ElvidgS 
Arthur  Ashley. 

22 — "The  Dormant  Power,"  five  reels,  with  Ethel  Clayton. 
29— "The  Burglar,"  five  reels,  with  Carlyle  Blackwell  and  Madge 
5 — "The  Maid  of  Belgium,"  five  reels,  with  Alice  Brady. 

SERIALS 


Vitagraph,  "The  Secret  Kingdom." 
Signal,  "The  Railroad  Raiders." 
Universal,  "The  Gray  Ghost." 
Pathe,  "The  Neglected  Wives." 
Pathe,  "The  Fatal  Ring." 
Pathe,  "The  Seven  Pearls." 
Vitagraph,  "The  Fighting  Trail." 
Paramount,   "Who   Is   Number  One*' 


EXHIBITORS  HERALD 


43 


m 


THE  AMERICAN  EXHIBITOR 


Tiiladelphia.  —  The  new  Edgmont 
eatre  has  been  completed  and  opened, 
e  photoplay  house  cost  $250,000. 


Midland,  Pa. — R.  W.  Thompson  has 
:en  charge  of  the  new  Strand  Theatre. 
ie  new  picture  house  is  of  the  latest 
;ign  and  is  finely  equipped.  Mr. 
ompson  formerly  conducted  the 
incess  in  Cannonsburg,  Pa. 


tica,  N.  Y. — The  new  Park  Theatre. 
Jleecker  street,  has  been  opened  and 
lager  B.  Anthony  Breglio  states  he 
give  Uticans  "something  different" 
ie  wav  of  film  amusement. 


jssiter.  Pa. — Fire  here  recently  de- 
jred  the  motion  picture  theatre  owned 
Martin  Lynch.  The  loss  is  estimated 
15,000.  It  was  partially  covered  by 
ranee. 


CENTRAL  WEST 


Cleveland,  O. — Louis  H.  Becht  has 
d  his  interest  in  the  new  Mall  Thea- 
and  plans  to  erect  a  large  theatre 
Lakewood.  Thomas  Carroll  has  suc- 
d  Mr.  Brecht  as  manager  of  the  Mall 


'awnee  City,  Xeb. — Emil  Oleson,  of 
^iaha.  has  purchased  a  half  interest  in 
Elite  Theatre  from  E.  S.  Xesbitt. 


Dorado.  Kan. — The  Opera  House 
:ing  remodeled  for  the  fall  opening 
motion  picture  house. 


lvidere,  111. — The  Derthick  Opera 
se  block  was  recently  destroyed  by 


t.  Paul.  Minn. — Joseph  Friedman. 
lOner  of  the  old  Strand  motion  picture 
tlatre  is  contemplating  the  erection  of 
a  LOO.OOO  photoplay  house  at  Grand  ave- 
and  Dale  street. 


awrence,  Kan. — Sherman  Wiggins 
taken  charge  of  the  Bowersock  Thea- 
and  is  planning  an  extensive  motion 
ure  program  for  the  winter. 


-  Fayette.  Lnd. — F.  J.  Watson,  has 
ced  here  from  Jackson.  Mich.,  to  take 
Jrge  of  the  Victoria  Theatre,  which  he 
f<:ntly  purchased.  He  will  remodel 
i  building  and  the  theatre  will  be  re- 
lied. 


lyria,  Ohio.  —  The  Eyria  Theater 
ipany  has  been  organized  here  to 


take  over  five  local  playhouses,  four  of 
which  are  devoted  to  motion  pictures. 
The  new  company  is  incorporated  for 
S200,000. 


WEST 


Powell,  Wyo. — The  new  Lyric  Theatre 
has  been  opened  here  under  the  manage- 
ment of  M.  L.  Pratt.  The  new  house 
is  one  of  the  most  modern  in  northern 
Wyoming. 


Hillsboro.  X.  D.— Halverson  and  Vinje 
have  opened  a  new  photoplay  house  here. 
The  house  is  modern,  and  seats  300 
persons. 


Portland.  Ore. — W.  B.  Armstrong  has 
succeeded  H.  W.  Pierong.  as  manager  of 
the  Strand  Theatre.  Mr.  Armstrong  has 
long  been  identified  with  the  motion 
picture  business  in  Seattle  and  Spokane. 


SOUTH 


Tuscaloosa.  Ala.  —  Ben  Holestein. 
former  manager  of  the  Belvedere  and 
Diamond  Theatres,  has  opened  the  new 
Grand  Theatre  on  Broadway. 


NEW  THEATERS 


Cleveland,  Ohio — A.  Silberberg  will  erect  a  mo- 
tion picture  theater  at  8413  Lorain  avenue,  to 
have  a  seating  capacity  of  600  persons  and  which 
will  cost  $45,000. 

Los  Angeles,  CaL— A  new  motion  picture 
theater  is  to  be  erected  tor  J.  Q.  Tabor  on  Holly- 
wood boulevard  and  Wilcox  avenue,  to  cost 
$15,000. 

Bay  Point,  Cal.— Construction  work  will  be 
started  immediately  by  Johnson  &  Eaton  tor  a 
new  theater  with  a  seating  capacity  ot  oOO  per- 
sons. 

Grand  Rapids,  Mich  — H.  \V.  Beecher  will  erect 
a  new  photoplay  house  on  Division  avenue  near 
Highland  street,  to  cost  £8,000. 


Ft  Worth,  Texas — D.  H.  Keene  is  planning 
the  erection  of  a  theater  building  on  Ma*  street. 


Lodi,  Cal.— Manager  Beaty  of  the  Tokay  The- 
ater is  planning  the  erection  of  a  new  motion 
picture  theater. 

Dallas,  Texas — J.  A.  Creasy  has  had  plans  and 
estimates  completed  for  the  construction  of  a 
$500,000  theater  on  Pacific  avenue. 


Tulsa.  Okla. — O.  W.  Edwards  has  secured  a 
ninetv-nine-vear  lease  on  property  on  East  Forth 
street  and  will  erect  an  office  building  and 
theater.     The  latter  will  seat  2,500. 


Guthrie.  Okla.— Manager  Pollard  of  the  Gem 
Theater  has  had  plans  prepared  for  the  erection 
of  a  new  theater  on  Harrison  avenue.  He  will 
set  the  admission  price  at  twenty-five  cents. 


Los  Angeles  Crowd 
Lauds  Lois  Wilson 
at  "A  Man's  Man"  Show 


J.  Warren  Kerrigan's  first  Paralta 
production,  "A  Man's  Man,"  was  given 
its  premiere  public  presentation  Sunday, 
October  1,  at  Clune's  auditorium  in  Los 
Angeles.    The  house  was  packed. 

Mr.  Kerrigan  was  present  accompan- 
ied by  a  box  party  of  friends,  which,  in- 
cluded his  young  leading  lady,  Lois 
Wilson.  He  was  asked  to  address  the 
audience  from  the  stage  and  when  he 
"went  back"  he  took  Miss  Wilson  with 
him.  Miss  Wilson  was  enthusiastically 
received  by  the  picture  patrons. 


NEW  CORPORATIONS 


Xew  York — The  Newspaper  Films  Corp.  has  been 
formed  to  manufacture,  purchase,  sell  and  deal  in 
morion  picture  films.  The  company  has  a  capital 
of  $1,000,000.  J.  F.  Roach  and  C.  E.  Baker,  of 
New  York,  and  D.  T.  Cornell,  of  White  Plains, 
are  the  incorporators. 


Charleston,  W.  Ya. — The  Gentry  Film  Co.  will 
manufacture  motion  pictures  under  a  charter  re- 
centlv  applied  for.  The  incorporators  are  C.  E. 
Gentry.  M.  L.  Gains.  G.  A.  Bolden,  A  S.  Koons 
and  R.  S.  Spilman.  The  company  is  capitalized  at 
$10,000. 


Richmond,  Ya. — S.  C.  &  S.  Amusement  Co.,  Inc.. 
has  secured  a  charter  to  manufacture  motion  pic- 
tures. The  directors  are  A.  E.  Scbatter.  T.  Crate. 
A.  B.  Kaltman,  all  of  Midland  Beach.  S.  C.  The 
new  corporation  is  capitalized  at  $45,000. 


New  York — A  motion  picture  company  to  be 
known  as  the  Blackton  Productions.  Inc..  has  beer, 
formed  with  a  capital  of  $25,000.  J.  Stuart  Black- 
ion,  J.  Ickes,  G.  Wiggins  are  the  incorporators. 


Xew  York — The  Elk  Photoplavs.  Inc.,  has  been 
formed  with  B.  H.  Mills,  B.  Kerzner  and  M. 
Hirshson  as  directors.  The  company,  which  will 
make  motion  pictures,  is  capitalized  at  $15,000. 


Toledo,  O. — The  Liberty  Moving  Picture  The- 
ater Co.,  with  a  capital  of  $35,000,  has  been  incor- 
porated by  J.  Biskupski,  W.  S.  Bystrzynski  and 
others. 


Elkton,  Md. — Application  has  been  made  for  a 
charter  by  the  Security  Film  Co.,  Inc.  The  con- 
cern is  capitalized  at  $7,500,000.  G.  V.  Sullivan. 
F.  A.  Armstrong  and  C.  M.  Egner  are  directors. 

Xew  York — Edward  L.  George,  Inc.,  has  been 
formed  to  manufacture  motion  pictures.  The  com- 
pany is  capitalized  at  $12,000.  A.  C.  Head,  A.  R. 
May  and  M.  M.  Eisenberg  are  the  incorporators. 

Spokane,  Wash. — The  Washington  Motion  Pic- 
ture Co.  has  been  incorporated  with  a  capital  of 
$500,000.  J.  J.  Scott,  R.  E.  Hinkley  and  W.  W. 
lent  are  the  directors. 


Xew  York — Royal  Enterprises,  Inc.,  of  Xyack. 
las  received  a  charter  to  do  a  general  theatrical 
:md  motion  picture  business.  The  incorporators 
ire  L.  Shafarman,  R.  Schulkind  and  H.  G.  Kosch. 
The  company  is  capitalized  at  $35,000. 

Xew  York — Julius  Cahn,  Inc.,  has  applied  for  a 
:harter  to  enter  the  theatrical  and  motion  picture 
business.  The  concern  has  a  capital  of  $50,000 
and  the  incorporators  are  J.  Cahn  F.  Cahn  and 
W.  O'Shaughnessy. 

Dallas.  Tex. — The  Liberty  Film  Co.  has  applied 
for  a  charter  here.  The  capital  stock  is  quoted 
at  $40,000,  with  $6,000  paid  in.  H.  Clogensen. 
B.  F.  Yancy  and  T.  C.  Deane  are  the  incorporators. 


44 


EXHIBITORS  HERALD 


Mutual  Plastering  Country  With 

Ad  Sheets  Exploiting  "Lost  Express" 

Twenty-four  sheets  are  going  up  from  one  end  of  the  coun- 
try together  and  newspapers  are  printing  big  display  copy  in 
every  city  where  the  serial  has  been  booked  as  Mutual's  co-op- 
erative advertising  campaign  on  "The  Lost  Express."  Helen 
Holmes'  latest  photonovel,  gets  under  way. 

"The  Lost  Express"  was  exploited  by  the  Mutual,,  pioneers 
in  serial  distribution,  on  new  and  special  co-operative  adver- 
tising plan,  by  which  the  advertising  appropriation  which  here- 
tofore has  been  spent  in  one  large  amount  at  the  time  of  the 
issuance  of  the  first  chapter,  is  being  spent  in  individual  cities 
where'  the  picture  is  showing  at  the  time  it  is  showing. 

The  plan  included  the  posting  of  twenty-four  sheet  posters 
so  that  wherever  a  poster  is  seen  announcing  "The  Lost  Ex- 
press" or  a  newspaper  advertisement  exploiting  the  new  Helen 
Holmes  production,  the  picture  is  running  at  a  nearby  theatre. 
In  almost  every  instance  where  paper  is  posted  or  newspaper 
advertising  carried,  the  prospective  patron  will  be  able  to  read 
just  exactly  where  and  when  the  picture  will  lie  shown. 

The  co-operative  advertising  plan  was  evolved  after  long 
experience  in  national  advertising  of  serial  productions  and  a 
thorough  investigation  by  the  Mutual  Film  Corporation  into 
the  various  plans  of  exploitation  which  had  been  tried  by  other 
motion  picture  concerns  as  well  as  inquiry  into  the  merchan- 
dising campaigns  of  various  other  industries. 

R.  T.  Kane,  Paralta  Vice-President 

Quits  Studio  for  Army  Service 

Robert  T.  Kane,  vice-president  of  Paralta  Plays,  Inc.,  has 
become  a  soldier  in  the  National  Army  and  now  is  in  training 
at  Camp  Lewis,  American  Lake,  Washington.  Noted  for  his 
genial  smile  which  has  proved  an  inspiration  to  the  entire 
company  at  the  Paralta  studios  at  Hollywood  in  many  a  busy 
hour  since  this  institution  was  organized  last  May,  he  never 
lost  it  for  a  moment  when  called  to  the  colors,  notwithstanding 
the  personal  sacrifices  military  service  imposes  on  him  at  this 
time. 

Like  a  true  American  he  only  "smiled  some  more"  when 
tile  call  came  and  met  the  sympathetic  remarks  of  his  associates 
with  the  manly  reply — "It's  all  in  the  day's  work.  The 
country  needs  us  all.  I'm  for  the  ranks  and  will  do  what  is 
required  of  me  with  all  my  heart.  I  hate  to  leave  you  and 
my  work  here,  naturally;  but  I  am  needed." 

The  night  before  Mr.  Kane's  departure  for  Camp  Lewis, 
the  Paralta  studio  staff  and  producing  companies  gave  him 
a  farewell  dinner  at  the  Los  Angeles  Athletic  Club.  Nearly 
two  hundred  persons  were  present  and  every  branch  of  the 
company  was  represented,  Nat  I.  Brown,  general  manager  of 
Paralta  Plays,  representing  the  New  York  interests. 

Robert  Brunton,  manager  of  Paralta  productions,  presided, 
and,  after  the  dinner,  presented  Mr.  Kane  with  a  handsome 
military  wrist  watch  on  behalf  of  the  Paralta  studios  staff  and 
companies.  Mrs.  Pickford,  who  was  among  the  guests,  pre- 
sented Mr.  Kane,  on  behalf  of  Mary  Pickford  and  herself, 
with  a  .gold  shaving  set  and  with  it  expressed  the  hope  of 
his  earl}-  and  safe  return  to  the  Paralta  studios. 

Mayfair  Corp.  Gets  Beautiful 

L.  I.  Scenes  in  "Persuasive  Peggy" 

When  the  American  Red  Cross  desired  the  most  artistic 
and  beautiful  spot  in  the  country  for  their  pageant  which  was 
presented  recently  with  such  marked  success,  its  members  de- 
cided upon  the  estate  of  Roland  B.  Conklin  at  Huntington, 
L.  I.  All  the  artists  who  lent  their  efforts  to  this  event,  agreed 
upon  the  choice  of  the  location,  declaring  it  was  doubtful  if  a 
more  beautiful  place  could  be  found. 

This  statement  caused  the  officials  of  the  Mayfair  Film 
Corporation  much  satisfaction  for  early  in  the  summer  they 
had  used  this  site  as  a  background  for  a  number  of  important 
scenes.  Many  beautiful  views  were  secured  as  the  little  star, 
Peggy  Hyland.  ran  down  the  wide,  circular  grass  and  stone 
steps  leading  to  the  lake,  followed  by  two  beautiful  dogs. 

This  location  was  used  as  one  of  the  backgrounds  in  "Per- 
suasive Peggy,"  in  keeping  with  the  company's  policy  of  having 
settings  all  artistry. 

Not  only  the  scenes  in  "Persuasive  Peggy,"  with  this 
background  are  worthy  of  praise,  for  throughout  the  entire 
production  they  are  all  that  could  possibly  be  desired  and 
mark  an  epoch  in  the  selection  of  exteriors. 


"The  Warrior"  Film  With  Maciste 

to  Be  Shown  N.  Y.  Union  League  Club 
Members  by  General  Enterprise 

In  line  with  the  remarkable  popularity  which  "The  Wo 
rior,"  starring  Maciste,  the  hero  of  "Cabiria,"  has  attaint 
since  its  premiere  at  the  Criterion  in  New  York,  Messrs.  Sav 
yer  and  Lubin,  of  General  Enterprises,  Inc.,  which  contro 
the  United  States  rights  to  the  spectacle,  are  in  receipt  < 
another  request  from  a  private  source,  asking  a  screening  ( 
the  picture. 

The  Union  League  Club  of  New  York,  one  of  the  mo 
exclusive  organizations  in  the  city,  numbering  among  its  men 
bers  leaders  in  all  walks  of  life,  is  the  latest  petitioner  for 
showing  of  the  wonderful  spectacle.  Mr.  Sawyer  has  arrangi 
to  screen  "The  Warrior"  for  the  club  and  its  guests  in  tl 
grand  ball  room. 

An  orchestra  has  been  especially  engaged  for  the  occasi< 
and  several  members  of  the  Italian  diplomatic  corps  are  e 
pected  to  be  present  to  witness  the  daring  feats  performed  1 
their  herculean  country  man,  Maciste,  who  is  at  present  doi' 
"his  bit"  in  the  front  line  trenches. 

Seized  Austrian  Liner  Loaned 

Rita  Jolivet  for  "Lest  We  Forget 

The  interest  which  the  United  States  Government  is  sho 
ing  in  the  forthcoming  Selznick  production,  "Lest  We  Forge 
the  patriotic  spectacle  in  which  Rita  Jolivet  will  be  present 
was  further  instanced  this  week  when  the  Collector  of  1 
Port  permitted  the  star  and  her  company  to  work  aboard  \ 
great  liner,  Martha  Washington. 

The  Martha  Washington  is  one  of  the  Austrian  steam 
which  was  seized  by  the  government  at  the  opening 
hostilities  with  Germany,  and  is  one  of  the  largest  inten 
vessels  in  port.  Visitors  are  excluded  from  these  ships, 
in  the  case  of  Miss  Jolivet  the  Government  officials  lif 
the  ban. 

One  of  the  big  scenes  in  "Lest  We  Forget"  is  the  sink  f 
of  the  Lusitania,  and  a  number  of  spectacular  and  stirring 
were  staged  on  the  borrowed  Martha  Washington.  Otl 
were  taken  aboard  the  big  duplicate  of  the  ill-fated  stea 
which  has  been  built  on  the  studia  lot.  The  dry-land  Lusit; 
is  an  exact  replica  of  the  other,  tip  tilted  on  its  beam  e 
with  one  of  its  four  smoke  stacks  almost  submerged.  At  n 
with  searchlights  playing  across  its  slanting  decks  and  fren 
mob  scenes  in  full  swing,  its  realism  is  said  to  be  gripp 

Earle  Fox  Is  Leading  Man  for 

Constance  Talmadge  in  a  New 
Comedy-Drama  "The  Honeymoc" 

Earle  Fox  has  been  chosen  as  leading  man  in  "The  He  fi 
moon,"  the  new  Constance  Talmadge  picture,  which  no  is] 
being  filmed.  Mr.  Fox  though  one  of  the  youngest  me  H 
the  screen  has  come  rapidly  into  prominence  during  the  jjfl 
year.  His  most  notable  work  has  been  with  Mae  Mul 
Pauline  Frederick,  and  as  Gerard  Mordaunt  with  Norma  U 
madge  in  "Panthea." 

Miss  Talmadge  and  her  company  are  now  in  Bu  lo.j 
where  worl  on  "The  H  <  me}  moon"  is  being  rapidly  pushed.  am 
is  an  original  comedy-drama  by  Lloyd  Sheldon,  scenari<M 
by  Eve  Unsell. 

It  was  during  Miss  Talmadge's  work  on  "Scandal"  Mil 
her  director,  Charles  Giblyn,  discovered  her  comedy  cap  ml 
ties,  and  persuaded  her  to  choose  a  vehicle  suitable  for  JH 
exercise.  This  has  been  procured  in  "The  Honeymoon,"  v^B 
is  a  tale  of  two  young  people  off  for  their  wedding  tr  tftl 
Niagara.  The  action  is  repli  te  with  complications  and  prtflB 
amusing  situations  which  Miss  Talmadge  makes  the  mostf.  J 

World  to  Publish  "The  Dormant  Power' 

Which  Stars  Ethel  Clayton  Oc  21 

Ethel  Clayton's  new  World-Picture  Brady-Made  wg 
published  October  22.  Its  title  is  "The  Dormant  Power  and 
it  shows  the  reclamation  of  a  young  man  of  real  ability Wh< 
has  allowed  himself  to  drift  until  he  faces  a  desperate  neri 
gency.  As  this  is  about  to  engulf  him  a  little  girl  ('tb 
mining  camp  comes  to  his  rescue  with  the  money  shS 
saved  to  buy  a  piano,  and  this  act  of  self-sacrifice  a  a?" 
the  manhood  that  is  in  him.  Montagu  Love  plays  the 
male  role. 


EXHIBITORS  HERALD 


45 


'haplin,  Wm.  Russell,  Olive  Tell 

and  Helen  Holmes  Headliners 

On  Mutual  Program  Oct.  22 

I  Four  big  stars  in  a  variety  of  pictures  make  up  Mutual's 
tiedule  for  the  week  of  October  22.  Charlie  Chaplin's  latest 
j-ture,  "The  Adventurer.''  a  two-reel  corned}-,  is  scheduled  for 
.'inday,  October  22. 

Miss  Olive  Tell  is  presented  on  October  22  in  the  first  of 
1'  appearances  in  Charles  Frohman's  stage  successes  in  mo- 
tn  pictures,  "The  Unforeseen."  a  five-reel  drama. 

William  Russell  comes  to  the  screen  on  the  same  date  in 
"he  Sea  Master."  a  drama  of  Barbary  coast  and  the  sea. 

The  sixth  chapter  of  "The  Lost  Express."  Helen  Holmes' 
Jest  photonovel.  is  issued  October  22. 

.  The  week's  schedule  includes  two  comedies,  both  one-reel- 
H,  "And  Along  Came  Mary."  starring  Billie  Rhodes,  and 
"•rry's  Soft  Snap."  starring  George  Ovey.  The  list  carries 
ta  topicals.  Mutual  Weekly  and  Real  Life. 

Exhibitors  Await  New  Chaplin. 

I  Chaplin's  forthcoming  comedy,  "The  Adventurer."  has  been 
■rerly  awaited  for  more  than  two  months  by  exhibitors.  The 
Induction  is  long  overdue,  owing  to  the  invasion  of  the  Lone 
£r  Studios  by  illness,  and  Mutual's  branch  offices  have  been 
Hieged  with  inquiries  for  weeks  as  to  the  publication  date  of 
ti  forthcoming  feature. 

I  TThe  Adventurer"  shows  Chaplin  in  the  garb  of  a  convict. 
•nHcing  his  escape  over  the  rocky  coast  of  southern  California 
a1,  up  among  the  Sierra  Madre  mountains. 

Olive  Tell,  the  well  known  Frohman  stage  star,  makes  her 
fit  appearance  in  Frohman  stage  plays  in  "The  Unforeseen," 
a'icture  presentation  of  one  of  Charles  Frohman's  most  suc- 
csful  productions.  "The  Unforeseen"  was  originally  staged 
■Mr.  Frohman's  Empire  Theatre.  Xew  York,  in  1903.  and 
coyed  a  long  and  highly  successful  run.  Miss  Tell  is  sup- 
Hted  by  an  able  cast,  headed  by  David  Powell.  The  picture 
m  directed  by  John  B.  O'Brien. 

Russell  in  "The  Sea  Master." 

;  "The  Sea  Master."  the  October  22  film  starring  William 
Resell,  provides  the  American-Mutual  star  with  one  of  the 
irst  sensational  roles  of  his  screen  career.  Russell  is  cast  as 
ti:  skipper  of  a  Pacific  coast  tramp,  of  doubtful  reputation 
»n  an  ugly  hybrid  crew.  The  opening  scenes  are  laid  in  the 
0  Drious  Barbary  coast,  where  the  rough  and  ready  skipper 
r«:ues  a  pretty  girl  from  the  clutches  of  a  dive  keeper.  His 
el  rts  to  make  her  his  woman  failing,  he  makes  her  his  wife, 
ai  it  is  not  until  the  last  scenes  of  the  picture  that  he  wins 
:  h»  trust  and  love. 

"High  Voltage"  Next  "Lost  Express." 

,  "High  Voltage."  the  sixth  chapter  of  "The  Lost  Express," 
J  Mutual-Signal  photonovel  starring  Helen  Holmes,  brings 

t  thrilling  mystery  picture  closer  to  its  climax.    Helen  per- 

cns  a  number  of  thrilling  stunts. 
''And  Along  Came  Mary,"  the  fourth  of  the  new  series  of 

iknd  Mutual  comedies  starring  Billie  Rhodes,  supported  by 
.  M  Belasco,  is  scheduled  for  October  23.    The  Cub  comedy 

il  of  the  week,  "Terrv's  Soft  Snap."  is  scheduled  for  Octo- 

k  25. 

Mutual  Weekly  comes  to  the  screen  October  24  with  pic- 
tts  of  the  world's  latest  news,  including  scenes  among  the 
t:;rican  troops  in  France.  Reel  Life,  the  weekly  film  maga- 
i:.  carries  the  following  subjects:  "Queer  Trees  in  Trim- 
's" "How  the  American  Traveler  is  Fed."  "High  Cost  of 
-  ng  Wins  the  Race."  and  an  animated  drawing  from  Life 
rtled  "The  Apparel  and  Not  the  Man  Guilty." 


•ntagu  Love  Asked  to  Appear 

at  X.  Y.  Motion  Picture  House 


Montagu  Love,  star  of  World-Pictures  Brady-made,  has 
e  into  widespread  request  for  "appearances  in  person"  in 
ing  picture  theatres  in  Xew  York  and  nearby  cities.  He 
ntly  devoted  his  nights  for  more  than  a  week  to  going 
re  the  crowds  in  Loew's  principal  houses  in  Manhattan, 
iklyn.  the  Bronx  and  Newark,  in  connection  with  the  pro- 
ion  of  "Rasputin,  the  Black  Monk." 


|  MARTY  McHALE  ( 

H  (Formerly  Yankee  Star  Twirler) 

I  PRESENTS  ■ 

1  "The  Baseball  Revue  ! 
[        of  1917"  J 

FANDOM'S  FAVORITES 

IN  FIVE  REELS 

PRODUCED  BY  TOM  McEVOY  | 

!     A  HOME  RUN  I 

|    FOR  TERRITORIAL  PURCHASERS  | 

|  But  You  Must  Play  the  | 
Field  Fast 

JOHN  McGEAW.  THIS  SPEAKER.  TY  COBB. 
CHRISTY  MA  THE  VT  SON.  HONTJS  WAGNER. 
WALTER  JOHNSON  EDDIE  COLLINS.  BENNY 
KAUFF.  CONNIE  MACK,  HOME  RUN  BAKER. 
SUPPORTED  BY  CLARENCE  ROWLAND,  ED- 
DIE CICOTTE.  GEO  VSR  ALEXANDER  BABE 
RUTH,  MILLER  HUGGINS.  SMOKY  JOE  WOOD. 
HUGHY  JENNINGS.  LARRY  DOYLE.  RUBE 
MARQUARD,  CLARK  GRIFFITH.  GEORGE 
STALLINGS.  FIELDER  JONES.  STUFFY  Mc- 
INNIS.  CHIEF  BENDER.  ED  WALSH.  JACK 
COOMBS.  JIM  THORPE,  HEINE  ZIMMERMAN, 
JOE  JACKSON.  BUCK  HERZOG  AND  A  HOST 
OF  OTHERS.  J 


g  *  I  'HE  Most  Brilliant  Galaxy  of  Stars  of  the  Diamond  g 
j        X  Ever  Assembled  in  One  Picture — Every  Third  Man 

in  the  United  States  is  a  Baseball  Fan — The  Players  g 
S      who  will  make  Baseball  History  in  the  Coming  World's  - 

Series  appear  prominently  in  this  Feature — an  Interest-  B 

9       ing,  Intimate  and  Unique  Feature  with  an  Appeal   to  g 

g       Every  American — The  Picture  Teems  with  Personality  H_ 

=      Studies   and   "Close  Ups"   of  the   National   Pastime's  B 

§      Most  Celebrated  Exponents.    With  a  series  of  "Slang"  S 

■  sub-titles  especially  written  by  Arthur  "Bugs"  Baer  of  - 
W      the  Evening  World.  g 

1     All  the  Stars  of  the  Game  in  One  Brilliant  ( 
Feature 

The  Sporting  Pages  of  Every  Daily  Act  Auto-  ( 
matically  as  Publicity  Service  for  this  Picture 

|    WIRE  WRITE  PHONE  | 

I  ATHLETIC  FEATURE  FILMS  1 

218  West  42nd  Street,  New  York  City 

TELEPHONE  BRYANT  4922 

■  MARTY  McHALE,  President  TRIS  SPEAKER.  Vice-President  g 
g                                 TOM  McEVOY,  Director  General  § 


46 


EXHIBITORS  HERALD 


The  New  Service  Bureau  of  the  National  Associa- 
tion of  The  Motion  Picture  Industry  Abolishes 
Agency  and  Commission  Abuses  for  Artists, 
Directors,  Assistants,  Cameramen  and  All  Other 
Workers  in  Motion  Pictures. 


No  longer  is  it  necessary  for 
those  seeking  employment 
of  producers  or  distributors 
of  motion  picturers  to  pay 
exorbitant  or  double  com- 
missions or  put  up  with  any 
of  the  evils  which  have 
caused  them  loss  and  annoy- 
ance in  the  past. 


All  of  the  important  producing 
and  distributing  organiza- 
tions are  now  members  of 
the  National  Association  of 
the  Motion  Picture  Industry 
2nd  they  have  organized  a 
Service  Bureau  to  protect  the 
thousands  of  men  and  women 
who  wish  to  work  for  them. 


Through  this  Service  Bureau  you  may  register  without 
cost  and  one  registration  will  be  known  to  the  entire 
industry,  and  each  member  of  the  Association  will  util- 
ize the  Service  Bureau  in  quest  of  future  employees, 
players,  artists  and  technical  aids. 


The  Service  Bureau  Ends  All  of  the  Abuses  and  Humiliations  to 
which  Players  and  other  Employment  Seekers  Have  Been 
Subjected. 


The  Service  Bureau  will  do  away  with  the  granting  of 
special  favors  to  agents;  of  the  payment  of  extra  com- 
missions, the  insults  suffered  by  feminine  artists,  and 
the  unscrupulous  casting  and  employment  agencies  oper- 
ated outside  the  control  of  producing  companies. 


Mr.  Wales  Winter,  a  man  of  proven  reputation  and  in- 
tegrity, has  been  placed  in  charge  of  the  Service  Bureau 
and  this  important  work  under  strict  instructions  to  con- 
duct his  negotiations  in  arranging  for  the  employment 
of  those  registered  in  the  Bureau  upon  a  fair  and  equita- 
ble basis. 


It  is  important  that  all  artists  and  those  seeking  employ- 
ment remember  that  all  of  the  important  producing  and 
distributing  companies  will  seek  their  employees  through 
the  Service  Bureau, beginning  Monday,  Oct.  15,  1917. 
Suite  320-321  Longacre  Bldg.,  1476  Broadway,  New 
York  City. 


The  following  companies  are  members  of  the  National  Association 
and  active  participants  in  the  operation  of  the  Service  Bureau: 


ARGUS  LABORATORIES 
ARROW  FILM  CORP. 
ARTCRAFT  PICTURES  CORP. 
ASTRA  FILM  CORP. 
BALBOA  AMUSE.  PROD.  CO. 
BRAY  STUDIOS,  INC. 
CHARTERS  FEATURES 
CORONA  CINEMA  CO. 
cosMOFOTOFILM  CO. 
CRYSTAL  FILM  CO. 
E.  I.  S.  MOTION  PICTURE  CORP. 
ERBOGRAPH  CO. 
EVANS  FILM  MFG.  CO. 
FAMOUS  PLAYERS-LASKY  CORP. 
FOX  FILM  CORP. 

FRANK  POWELL  PRODUCING  CO. 


FROHMAN  AMUSEMENT  CORP. 

At  mont  COMPANY 

GOLDWYN  DISTRIBUTING  CORP. 
GOLDWYN  PICTURES  CORP. 
D.  W.  GRIFFITH  ENTERPRISES 
THOS.  H.  INCE 

INTERNATIONAL  FILM  SERVICE 

IVAN  FILM  PRODUCTIONS 

INTEROCEAN  FILM  CORP. 

JESSE  L.  LASKY  FEATURE  PLAY  CO. 

KALEM  COMPANY 

KEYSTONE  FILM  CO. 

LEWIS   J.    SELZNICK  ENTERPRISES 
L.  K.  O.  MOTION  PICTURE  CORP. 
METRO  PICTURES  CORP. 
OGDEN  PICTURES  CORP. 


PARAMOUNT  PICTURES  CORP. 
PATHE  EXCHANGE,  INC. 
HARRY  RAPF 

ROTHACKER  FILM  MFG.  CO. 
SANGER  PICTURE  PLAYS  CORP. 
NORMA  TALMADGE  FILM  CORP. 
SELIG  POLYSCOPE  CO. 
SUBMARINE  FILM  CORP. 
TRIANGLE  DISTRIBUTING  CORP. 
UNIVERSAL  FILM  MFG.  CO. 
WHARTON,  INC. 
VITAGRAPH  CO.  OF  AMERICA 
VITAGRAPH  V.  L.  S.  E. 
C.  S.  MOTION  PICTURE  CORP. 
WORLD  FILM  CORP. 
THANHOUSER  FILM  CORP. 


(Doldxyy 


icturcs 


"Che  Triumphant 
Return  of  one  of 
the  Screen's  Great- 
ert  Favorites 

presents 


MABEL 
NGRMAND 


in 


Joan  of  Plattsburd 


hy  porter  Emerson  Browne 

One  of  America's  greatest 
humorists  known  to  millions 
by  his  work  for  Cosmopolitan 
and  other  big  magazines- 
wrote  this  laughable  story  for 
the  screen's  greatest  come- 
dienne. 


<5old\yyn^]^icturcs 


Corporation 


16  East  42d  Street 


New-York  City 


:J.u ' .  'i:. . 1 '; -; ...J, :(i,iij)iniiii!iimil llliJinuiiiiiin i !    ':i d.    1  ■  ■ 


Samuel  S.  Hutchinson,  Hrest'dent 
AMERICAN  FILM  COMPANY, INC., Presents* 


MILES 

M  INTER. 


THE  WAV 


In  five  acts.  By  Charles  T.  and  Frank 
Dazey.  Directed  by  Lloyd  Ingraham. 
Released  the  week  of  October  29th. 


Disclosing  how  a  little  mountain 
maid  wins  the  respect  and  admira- 
tion of  a  proud  and  stubborn  timber 
baron— saves  her  father's  business 
from  bankruptcy— emancipates  the 
mountain  folk  from  serfdom.  Nary 
Miles  Winter  at  her  best.  Arrange  for 
this  and  other  Minter  productions 
at  your  nearest  Mutual  Exchange. 


Produced  by 

1ERICAN  FILM  COMPANY,  INC 
SAMUEL  S.  HUTCHINSON.  Pmideit 


Distributed  by 

MUTUAL  FILM  CORPORATION 
JOHN  R.  FREULER.  Prtsidut 


Yr\fZ  ™ 


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St  BIG  ^ 
=J  STARS ^ 


Q(k  Skasvup "  PremjerSpeoial^eatiire 


A  tale  of  love ,  adventure  and 
R6ht  In  the  rubber  jungles 
or  Southern  Mexico- A  real- 
istic exposition  of  life  inj 
the  tropics  of 'America  and 
a  romance  laden  with  big  moments. 
From  Herman  Whitalters  famous  novel. 


A  supportin§  cast  of  ex"-, 
ceptional  strength  and 
fitness  including  •^~^> 
Lamar  Johnstone,  Carmen 
Phillips  .George  O'Dell ,  Lucille 
Kin6  ,  Louis  Fitz  Roy 
Mabel  Wile. 


^DMribufed by 
_  MUTUAL  FILM  CORPORATION 

e  Now  Booldi\§-  Oi\^TKousai\d  Doflars  AWe< 


\ 


MUTUAL  FILM  CORPORATION 


ow  Boolqi^-Oive^ousaivd  DollaisAf cefe 


IRWIN  H- 

hengch 


JTor  State  lights  -  apply  to 

MCCLURE  |||  PICTURES 

^fredanck'JZ.GoCClns  -  Pras- 

25  CW.  W Street 

c71<iuj(york 


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KRELLBERG  if  BERG  Present 


A  Vital  Appealing  Story  of  the 

GREAT  NORTH  WEST 

IRVING 
CUMMINC1 


Now  PI  ay  in©  on 

fie  dm*  Circuits 


TERRITORY 
ALREADY 
SOLD*. 

MAMMOTH 
Fl  LM  CO. 

NEW  YORK 
and  NORTUERN 
NEW  JERSEY 

GLOBE  FEATURE 
Fl  LM  CO. 

B  O  STO  N 
NEW  ENGLAND 


*    foq.  Remaining 
t  e  r.r.itory 


SUGPARD  c  VAVLOAN 


OVERLAND  FILM  COMPANY 

SAMUEL  KRELLBERG  PRES. 

T29  fEVENTH  AVENUE,  NE^  YORK. 


SAMUEL  KRELLBERG  PRES. 


READY  FOR  RELEASE  DECEMBER  15, 191 7 


aroara 


will  appear  as 
•Beading  J3ady  in 

"She  Ashes 
ofMyHearf 

*a.  powerful  film 

rendition  of  Sdrth 

Slinn's  famous  novel 
♦♦• 

Under  the  supervision, 
of  S.Qeorge  Sheer 

Presented  hy 


J.  Frank  Brockliss  Inc.  729  Seventh ftve,  Newark  City,  NY 
Has  purckased  tke  W>rld's  Rigkts  Exclusive  of 

She  UNITED  STATES  and  CANADA. 


9 


ffif'M 

:.. .  ^ 


EXHI      BITORS  H     E      R     A     L  D 


I  1 

i  ! 


i  1 


ii 


Love  and  Pep 


I  .  I  A  TWO  REEL  COMEDY 

I  i 


Written  and  Directed  by 

WALLY  VAN 

In  the  cast  of  live-wire  comedy  makers 
are:  Nita  Fraser,  Hatty  Delario,  Charles 
Eldridge,  Nora  Cecil,  Billy  Beckwell,  and 

A  Galaxy  of  Beauty  Never  Ex- 
celled on  the  Screen 


This  comedy  scintillates  with  wit  and 
humor.  Is  replete  with  side-splitting  sit- 
uations and  never  verges  on  the  vulgar. 

Each  Reel  a  Complete  Chapter  of  Mirth  and  Laughter 

Communicate  TODAY  with 

WALLY  VAN,  210  West  44th  St.,  New  York  City 


+... _  : 


10 


I    E     X     H      I      B      I      T  rO^R  =  S"  •      H     E     R     A     L      D  | 


WILLI  AM  A.BRADY. 
Director -General — 
WORLD' PICTURES 
jor<9seti.± 


MADG  E  EVANS 

o//tQ  GdveTtiufes  or  Carol 


Story  hy  U IX  LI  A  BURN  HAM 
Directed  by  HAD  LEY  KNOLES" 


I 


"Madge  Evans  is  charming." 

N.  Y.  American 


"  Madge  Evans  shows  herself  to 
be  secure  in  her  position  as  one 
of  the  very  foremost  actresses." 


N.  Y.  Evening  Sun 


'Honors  to  Madge  Evans." 

N.  Y.  Tribune. 


"Miss  Evans  is  delightful-  She 
plays  with  an  utter  lack  of  self 
consciousness  that  is  most  re- 
freshing."     N.  Y.  Journal  of  Commerce. 


"She  is  wonderful,  she  does  not  over-play,  she  is  just  natural.  That's  what 
j  makes  her  acting  perfect. 


N  Y.  Telegram 


11 


Jfrll  EXHIBITORS 


HERALD 


WILLIAM  FOX 

IN  AU 


There  is  a  Laugh  ^ 
Everu,  Second  in  JL 
Sunshine  Compdips AM. 


RELEASED  ON  AN  INDEPENDENT  BASIS 
WHICH  WILL  PERMIT  EVERY  EXHIBITOR 
to  show  SUNSHINE  COMEDIES 


12 


Published  Weekly  by 

EXHIBITORS  HERALD  CO. 

at  203  South  Dearborn  Street,  Chicago 
Tel.,  Harrison  7355 


MARTIN  J.  QUIGLEY  .  Editor. 


NEW  YORK  OFFICE 

[I]  1480  Broadway  Tel..  Bryant  5111 

James  Beecroft,  Manager 


All  editorial  copy 

Subscription   Price   $1.00  Yearly 
and  correspondence,  and  advertising  copy  should  be  addressed  to  the  Chicago  Office.  . 

Forms  close  at  6  p.  m.  on  Monday  of  each  week 

ENTERED  AS 

SECOND    CLASS    MATTER    AT    THE    POST    OFFICE    AT    CHICAGO.  ILL.. 

UNDER   THE    ACT    OF    MARCH    3.  1879 

Volume  V 

NOVEMBER,  3,  1917 

Number  19 

Shifting  the  Footage  Tax 

THE  effort  which  is  being  made  by  a  number 
of  producers  and  distributors  to  shift  imme- 
diately the  burden  of  the  government's  footage 
tax  on  motion  picture  film  onto  the  shoulders  of 
the  exhibitors  has  roused  a  storm  of  protest,  ac- 
cording to  communications  we  have  received  dur- 
ing the  past  week. 

In  the  majority  of  cases  the  exhibitors  claim 
that  the  footage  tax  was  designed  by  the  govern- 
ment to  be  levied  on  producers  and  distributors 
and  not  on  exhibitors.  From  surface  indications 
their  position  is  quite  correct. 

Despite  the  storm  of  protest  there  is  every  indi- 
cation that  a  large  number  of  exhibitors  would 
have  accepted  the  additional  cost  placed  on  the 
film  without  a  protest  had  not  certain  distributors 
sought  to  claim  not  only  what  would  fairly  cover 
the  tax  which  the  government  will  exact  from 
them,  but  also  a  good  sized  amount  in  addition. 

It  is  against  this  unwarranted  burden  that  the 
great  number  of  protests  from  exhibitors  are  di- 
rected, and  we  believe  their  position  is  very  safe 
in  refusing  to  meet  these  demands. 

In  practically  every  branch  of  commercial 
activity  the  ultimate  consumer  will  be  compelled 
to  meet  the  cost  of  the  various  taxes  which  the 
government  will  levy  against  the  product  which 
he  consumes.  Eventually  patrons  of  motion  pic- 
ture theatres  will  pay  the  cost  of  footage  and  any 
other  additional  taxes  that  may  be  levied. 


But  in  the  meantime  not  only  the  cost  of  the 
footage  tax  but  the  additional  burden  which  has 
been  imposed  by  certain  producers  and  distributors 
will  be  charged  up  to  the  exhibitor.  This  is  mani- 
festly unfair.  Because  of  the  admission  tax,  to  go 
into  effect  on  November  1,  it  will  be  quite  impos- 
sible for  a  great  number  of  exhibitors  to  raise  their 
box  office  admission  charge  immediately. 

We  see  no  good  reason  why  the  footage  tax, 
even  without  the  addition  which  has  been  made 
to  it  in  certain  cases,  should  be  met  by  the  exhib- 
itor. It  is  a  tax  which  has  been  levied  on  film: 
if  the  Eastman  company  raises  the  price  of  raw 
stock  a  quarter  or  a  half  a  cent  a  foot  the  dis- 
tributor does  not  come  to  the  exhibitor  and  say: 
"The  price  of  this  picture  is  $40.00  a  day ;  if  you 
want  the  picture  you  will  have  to  pay  in  addition  a 
quarter  of  a  cent  (of  whatever  sum  is  allotted  to 
the  exhibitor),  because  the  Eastman  company  has 
raised  the  price  of  raw  stock." 

The  case  is  identical:  the  government  tax  is 
an  addition  to  the  cost  of  production  and  should  be 
borne  by  the  producer  and  distributor. 

But  exhibitors  must  not  for  a  moment  think 
that  they  can  eventually  escape  the  cost  of  the  tax. 
Even  if  they  escape  the  payment  of  the  tax  as  an 
individual  item  they  will  be  compelled  to  meet  it 
eventually  when  it  is  absorbed  in  the  guise  of  a 
higher  film  rental. 

It  must  be  recognized  that  this  contemplated 
action  by  certain  producers  and  distributors  is  only 


13 


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a  move  in  self-defense;  many  of  these  companies 
are  not  operating  with  a  profit  and  to  meet  the 
footage  tax  individually  would  mean  disaster. 

While  it  probably  will  mean  the  same  in  the 
long  run  we  believe  exhibitors  are  entirely  correct 
in  their  stand  that  the  tax  should  not  simply  be 
handed  on  to  them  in  its  original  form,  and  here 
and  there  something  added  to  it  for  good  measure. 

The  solution  to  this  and  several  other  problems 
is  higher  admissions.  Even  without  the  footage 
tax  many  producers  cannot  continue  to  make  the 
type  of  productions  which  they  have  set  as  a 
standard  without  obtaining  a  greater  revenue. 

In  certain  cases  exhibitors  must  pay  more  for 
their  film  and  in  turn  receive  more  from  the  public 
for  exhibiting  it. 

But  let  the  footage  tax — at  least  in  its  original 
form — stay  where  the  government  has  put  it. 


'  I  ^HOSE  who  believe  the  exhibitors  of  the  coun- 
try should  have  a  real,  and  not  a  dummy  organi- 
zation would  do  well  to  follow  closely  the  activities 
of  the  American  Exhibitors  Association.     In  so 


doing  they  will  find  additional  proof  from  week  to 
week  that  the  A.  E.  A.  is  a  real  organization,  com- 
posed of  real  exhibitors  who  are  fighting  valiantly  to 
accomplish  real  results. 

THE  ever  alert  Mr.  M.  H.  Hoffman  sees  in  the 
substantial  increase  in  admission  charges  which 
has  been  effected  by  New  York  managers  of  stage 
attractions  and  is  soon  to  be  followed  by  theaters 
elsewhere  throughout  the  country,  a  very  hopeful 
indication  for  the  film  industry.  The  outlook  from 
that  angle  undoubtedly  is  promising,  and  it  promises 
a  larger  attendance  and  an  excellent  possibility  of 
introducing  the  necessary  increase  in  box  office 
charges  for  film  theaters. 

THE  various  complications  arising  out  of  the  ad- 
mission tax  and  the  footage  tax  point  unwaver- 
ingly to  the  utter  necessity  for  a  uniform  increase  in 
box  office  charges.  The  public  must  be  compelled  to 
meet  an  additional  outlay — as  it  is  being  compelled 
to  meet  an  additional  outlay  for  everything  else  that 
it  is  purchasing. 

Martin  J.  Quigley 


SUMMARY     OF     CURRENT  ISSUE 


NEWS  OF  THE  WEEK 

Relay  of  Footage  Tax  Creates  Big  Controversy   15 

Million  Dollar  Company  Formed  to  Buy  and  Distribute  Films   15 

Universal  Cuts  Out  Short  Films  to  Concentrate  on  5-Reel  Features.  16 
New  Trinity  Co.  Seeks  Location  at  Madison,  Wis.,  to  Produce 

Biblical  Films    16 

Shipman  Opens  New  N.  Y.  Offices  to  Handle  Independent  Films.  16 
"Associated   Theatres"   of   Minneapolis   Elect   Temporary  Officers 

until  Meeting  Dec.  17   17 

"Lest  We  Forget,"  Newest  Big  War  Drama.  Starring  Rita  Jolivet, 

Now  is  Completed   17 

New  York  Exhibitors  in  W.  A.  Brady  Meeting  Resolve  B.  O.  In- 
crease   18 

Schoenstadt  Resigns  Presidency  of  A.  E.  A.  Chicago  Branch   18 

"The  Planter,"  7-Part  Mutual  Special  Seen  at  Season's  Feature...  19 
Big  Business  Rules  Fastening  on  Film  Industry,  is  Declaration  of 

W.  A.  Brady    20 

"Daughter  of  Destiny,"  Selected  as  Title  for  First  Circuit  Film 

Starring  Mme.  Petrova   21 

Exhibitors  Will  Gain  Big  Business  by  Stage  Theatre  Price  Boost, 

Says  Hoffman    22 

General  Enterprises  Makes  Sale  Record  with  "The  Warrior,"  Which 

Stars  Maciste    22 

"Who  Leads  the  National  Army"  Film  Shown  in  Patriotic  Eastern 

Theatres    23 

Goldwyn   to   Issue   Mary   Garden   Fil,   "Thais,"   to   Exhibitors  at 

Regular  Rental  Price   24 

Augustus  Thomas,  Dean  of  Playwrights,  Joins  Raver  in  New  Pic- 
ture Concern   ^   24 

$100,000  Paid  for  "Fall  of  the  Romanoffs,"  Herbert  Brenori  Film,  in 

New  York  State    25 

"Over  There,"  New   Patriotic  War   Feature,  Will   Be  Issued  on 

Open  Mart  by  Select   25 

Brenon  to  Follow  "Empty  Pockets"  Film  with  Fantasy,  "Kismet," 

Starring  Skinner   26 

Sidney  Garrett  Takes  Charge  of  U.  S.  Branch  for  J.  F.  Brockliss, 

Inc  ,   26 

Fire   Destroying   Grain    Worth   $2,000,000    Featured   in  Gaumont 

Reels  for  Oct.  21   34 

Better  Trade  at  Theatres  Causes  Becker  to  Issue  "Who  Is  Your 

Neighbor?"    Earlier    34 

Rights  "Mother  Love  and  Law"  Film  are  Bought  for  Three  States 

by  Greiver  &  Herz    36 

General  Enterprises  to  Show  "Mother"  Film  to  Inmates  of  N.  Y. 

State  Prison    37 


William  Fox  Assembles  N.  Y.  Exhibitors  to  Discuss  Methods  to 
Solve  Tax  Problems  

"For  Freedom  of  World"  to  Be  Issued  by  Goldwyn  Corp.,  Gives 
a  Panoramo  of  War  ■•   4* 

Knickerbocker  House  at  Capital  Opens  with  Distinguished  Crowd.  4;> 

Honolulu  Soon  to  Attract  Producers,  Says  Van  Loan,  There  Film- 
ing Peter  Pan  Play  ••••  45 

Fox  Sunshine  Comedies  to  Solve  Program  Problem,  Says  Produce  4fi 

REVIEWS 

"The  Son  of  His  Father,"  Paramount  C.-D.,  Five  Parts,  with 

Charles  Ray    27 

"Cleopatra,"  Fox  D.,  Ten  Parts,  with  Theda  Bara   2> 

"A  Pullman  Bride,"  Paramount  C,  two  parts,  with  Chas.  Conkhn.  27 

"One-Shot  Ross,"  Triangle  D.,  Five  Parts,  with  Roy  Stewart  28 

"Stranded  in  Arcady,  Pathe  D.,  Five  Parts,  with  Mrs.  Vernon 

Castle   ■  ■  ■  28 

"The  Woman  God  Forgot,"  Artcraft  D.,  Five  Parts,  with  Geraldine 

Fsrrsr  ■   28 

"The  Adventurer,"  Mutual  C,  two  parts,  with  Charles  Chaplin....  28 
"The  Dormant  Power,"  World  D.,  five  parts,  with  Ethel  Clayton..  29 
"The  Man  Trap,"  Bluebird  D.,  Five  Parts,  with  Herbert  Rawlinson.  29 
"More  Truth  than  Poetry,"  Metro   D„  Five  Parts,  with  Mme. 

Petrova   

"The  Maid  of  Belgium,"  World  D.,  Five  Parts,  with  Alice  Brady.  29 
"Fatty  at  Coney  Island,"  Paramount  C,  two  parts,  with  Roscoe 

Arbucklc  •••••••■«•■*••■•••■•••■  ■**■  29 

"Wild  Sumac,"  Triangle  D.,  Five  Parts,  with  Margaret  Wilson....  30 

"Young  Mother  Hubbard,"  Perfection  D.,  Five  Parts,  with  Mary 

McAllister   ■ .  . -.  

"The  Spreading  Dawn,"  Goldwyn  D,  six  parts,  with  Jane  Cowl...  30 
The   Conquest   Program   30 

DEPARTMENTS 

Over  the  Top   2J 

The  Periscope    6i 

The  Film  Stock  Market   ™ 

This  Week  at  Down-Town  Chicago  '1  heatres  •  •  «>> 

Svnopses  of  Current  Publications  12 

Chicago  Trade   Events   *< 

Canadian  Film  News   jj= 

New  Corporations   ■  •  ~~ 

The  Open  Market   39-40 

Calendar  of   Program   Publications   S 

The  American  Exhibitors    *™ 

New  Theaters  . . . .'   49 


14 


B55L-g_jC_   HI      BITORS       -      HERALD  Iffi 

Relay  of  Footage  Tax  Creates  Big  Controversy 


Exhibitors  Face  Grave  Situation  in  View  of  Admission 
Levy  and  Addition  to  Rental  Prices;  Necessity  of  Increase 
in  Box  Office  Charge  is  Seen;  Early  Adjustment  Expected 


A  situation  of  great  acuteness  has  de- 
veloped during  the  past  week,  following 
the  receipt  by  exhibitors  throughout  the 
country  of  letters  from  producers  and 
distributors  informing  them  that  they 
are  to  be  charged  with  the  footage  tax 
which  has  been  imposed  by  the  govern- 
ment as  a  war  tax  measure. 

The  various  local  branches  of  the 
American  Exhibitors'  Association  have 
called  special  meetings  with  a  view  to 
effecting  an  immediate  understanding 
with  producers  and  distributors  regard- 
ing the  tax  charges  which  are  to  be  add- 
ed to  the  price  of  film  rental. 

From  present  indications  an  early 
adjustment  of  the  matter  will  be  made 
and  exhibitors  will  take  steps  to  increase 
the  price  of  admission,  where  such  a 
plan  is  feasible,  and  pass  the  burden  of 
the  tax  on  to  the  public. 

Make  Public  Pay 

In  Chicago,  Lubliner  and  Trinz,  who 
operate  a  chain  of  important  theatres 
throughout  the  city,  plan  in  cases 
where  the  customary  admission  charge 
has  been  ten  cents,  to  raise  immediately 
to  thirteen  cents,  leaving  a  margin  of 
two  cents  to  cover  the  admission  tax 
and  making  the  entrance  fee  to  the  pat- 
ron fifteen  cents. 

In  cases  where  the  charge  has  been 
fifteen  cents  it  is  planned  to  increase  to 
eighteen  cents  under  the  same  arrange- 
ments. 

YY  here  the  effect  of  the  admission  tax 
and  the  distributor's  addition  of  the 
footage  tax  to  the  price  of  rental  is 
striking  hardest  is  in  the  case  of  those 
theatres  which  because  of  local  condi- 
tions cannot  raise  the  admission  charge 
and  even  expect  difficulty  in  keeping  up 
the  attendance  when  it  becomes  neces- 
sary to  require  the  governmental  ad- 
mission tax  at  the  box  office. 

Exhibitors  Protest 

At  a  meeting  of  the  Motion  Picture 
Theatres  Owners  Association  of  Chica- 
go on  Friday,  October  19,  the  question 
of  taxation  and  the  addition  to  film 
rental  prices  which  has  been  made  by 
distributors,  was  the  chief  topic.  Fol- 
lowing the  meeting  a  representative 
committee  of  the  Association  called 
upon  the  Universal  exchange  and  filed  a 
request  that  the  proposed  addition  to 
the  price  of  film  rentals  be  held  in 
abeyance. 

The  following  is  the  letter  sent  out 
by  Universal  exchanges  to  customers: 

To  All  Exhibitors: 

You  are,  no  doubt,  aware  that  Congress,  under 
an  act  of  Oct.  3,  1917,  placed  a  war  excise  tax 
on  motion  picture  films,  therefore  the  manufac- 
turer has  been  compelled  to  make  an  additional 
charge  of  15  cents  per  reel  per  day  to  cover  this 
tax. 

For  example:  If  you  were  using  a  5-reel  fea- 
'ure-  at  a  rental  price  of  $10  per  day.  this  would 
be  billed  as  usual  with  an  additional  charge  of 
lo  cents  per  reel  or  75  cents  for  the  five  reels, 
making  your  total  bill  $10.75.  In  spreading  the 
tax  in  this  way,  the  manufacturer  feels  that  no 
one  exhibitor  will  feel  the  added  cost,  and  that 
the  charge  is  equitable  to  all. 


This  charge  becomes  effective  Oct.  16,  and  will 
be  added  to  all  film  rentals  as  long  as  the  war 
excise  tax  remains  in  effect. 

Yours  respectfully 

Universal  Film  Exchange. 

Metro  Letter 

In  the  case  of  the  Metro  Pictures 
Service,  Inc.,  a  brief  resume  of  the  sit- 
uation was  incorporated  in  the  letter  to 
customers.    The  Metro  letter  follows: 

Gentlemen: 

Commencing  Oct.  4th  the  United  States  Gov- 
ernment has  imposed  a  war  tax  of  three-quarters 
of  a  cent  a  foot  on  all  exposed  film  being  released 
by  any  film  exchange.  Commencing  Oct.  15  you 
will  be  charged  15  cents  a  reel  a  day  additional 
tax.  together  with  your  service,  this  tax  to  take 
care  of  the  extra  cost  of  prints  on  accounts  of  the 
tax  imposed  by  the  government. 

While  we  realize  that  it  is  somewhat  of  a  hard- 
ship on  some  exhibitors,  the  fact  remains  that  it 
is  _  impossible  for  any  producing  company  to  pay 
this  tax  and  exist.  If  Metro  were  to  pay  this  tax, 
the  cost  would  be  to  us  approximately  $2,000  a 
week,  and  to  companies  who  are  releasing  more 
subjects  than  we  are.  the  cost  would  run  in  some 
cases  as  high  as  $6,000  a  week.  The  cost  to  any 
one  exhibitor  will  not  exceed  S5.00  a  week  for  his 
entire   service   and  the   Xational  Association  felt 


The  United  States  Booking  Corpora- 
tion, with  Frank  Hall  as  its  president 
and  general  manager,  is  the  latest  or- 
ganization to  enter  the  booking  field. 
The  new  company  plans  to  supply  ex- 
pensive productions  direct  to  theatre- 
men. 

It  is  said  the  newly  formed  corpora- 
tion is  the  result  of  many  months  of 
preparation  and  study  and  a  thoroughly 
perfected  plan  of  procedure  has  been 
mapped  out.  Frank  Hall  is  president  of 
the  new  organization  and  William  Old- 
know,  secretary  and  treasurer.  Mr.  Hall 
will  also  act  as  general  manager. 
Committee  to  Select  Films 

Twelve  special  productions  are  planned 
for  the  first  year,  their  selection  being 
entrusted  to  a  committee  on  which  ex- 
hibitors and  exchange  men  are  equally 
represented.  The  pictures  considered  by 
this  "Committee  of  Selection"  will  not 
only  number  all  productions  that  appear 
on  the  state  rights  market,  but  will  in- 
clude the  special  efforts  of  well  known 
directors  who  contract  in  advance  to 
make  exceptional  features  for  outright 
sale  to  the  organization. 

By  purchasing  the  world  rights  for 
cash  and  not  selling  territorial  rights  to 
separate  buyers,  it  is  planned  to  elim- 
inate the  usual  long  drawn-out  selling 
campaign,  with  the  extra  profits  involved 
in  separate  deals  which  the  exhibitor  is 


that  the  exhibitor  could  stand  this  slight  tax  inas- 
much as  the  patron  of  the  theater  is  compelled  to 
pay  the  tax  imposed  by  the  government  on  admis- 
sions. 

We  will  send  you  within  a  few  days  a  rider  to 
your  contract  with  a  clause  thereon  in  which  you 
will  agree  to  pay  this  additional  tax,  and  for  the 
good  of  the  picture  business  as  a  whole  we  hope 
that  you  will  see  your  way  clear  to  sign  and  return 
this  rider  immediately. 

Assuring  you  of  any  co-operation  any  time,  we 
are  Yours  very  truly. 

Metro  Pictures  Service,  Inc. 

The  letter  of  the  Pathe  Exchanges 
follows 

Dear  Sir: 

Please  be  advised  that  there  will  be  an  addi- 
tional charge  of  15  cents  per  reel  for  each  day  in 
addition  to  film  rental  on  every  reel  of  film  used 
on  and  after  Oct.  16  because  of  the  United  States 
war  excise  taxes  imposed  on  motion  picture  film. 
This  same  charge  will  be  added  to  all  film  rentals 
as  long  as  the  United  States  war  revenue  act  of 
Oct.  3,  1917,  remains  in  effect. 

Enclosed  we  hand  you  invoices  for  the  above 
mentioned  war  excise  tax  on  films  which  we  have 
previously  billed  to  you.  In  order  that  we  may 
fully  comply  with  our  instructions  just  received, 
(Continued  on  page  18) 


forced  to  pay  for  through  high  rental 
prices.  Something  new  is  also  promised 
from  the  distribution  angle.  Exchanges 
now  firmly  established  will  be  used  to 
care  for  the  prints  of  the  new  organiza- 
tion. 

Representatives'  Territory 

A  representative  of  the  U.  S.  Exhib- 
itors' Booking  Corporation,  located  in 
each  territory,  will  take  charge  of  the 
company's  business,  using  the  exchange 
for  his  headquarters,  but  working  under 
complete  instructions  from  the  main 
office  in  New  York  City.  He  will  over- 
see the  maintenance  of  a  carefully  fig- 
ured out  one-price  rental  schedule. 

An  important  feature  of  the  plan  is  the 
guaranteeing  by  the  corporation  of  big 
box  office  attractions  at  the  same  rental 
prices  as  other  special  pictures  it  pro- 
cures for  distribution.  They  claim  that 
this  can  be  accomplished  by  paying  the 
producer  a  legitimate  profit  on  his  pro- 
duction and  booking  it  direct  to  the 
theatre,  thus  eliminating  the  high  profits 
enjoyed  by  means  of  the  oractice  now 
prevalent,  of  treating  all  big  hits  as 
mediums  for  collecting;  rentals  that  work 
a  hardship  upon  many  exhibitors. 
President  Outlines  Plans 

"Realizing  the  necessity  of  construct- 
ing a  solid  foundation  upon  which  to 
build  the  framework  of  an  organization 
as  efficient  as  the  U.  S.  Exhibitors'  Book- 
(Continued  on  pagre  20,  col.  3) 


Million  Dollar  Company  Formed 
to  Buy  and  Distribute  Feature  Films 

Will  Supply  Big  Productions  Direct  to  Theatres 
to  do  Away  With  Middlemen  and  Exchanges; 
Frank  Hall,  President  and  General 
Manager  Outlines  Plans 


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Universal  Cuts  Out  Short  Films 

to  Concentrate  on  5-Reel  Features 

Curtailment  Affects  Many  Employees  at  Coast 
Plants;  War  Given  as  Cause  for  Radical 
Change;  Big  Plans  for  "Bluebirds" 
and  "Butterflies" 


The  Universal  Film  Mfg.  Company 
will  discontinue  all  of  its  short  reel  sub- 
jects and  confine  itself  to  the  production 
of  five-reel  features  under  the  Bluebird 
and  Butterfly  brands,  commencing  No- 
vember 1. 

As  the  result  of  the  curtailment  in 
manufacture,  a  large  number  of  people 
were  dropped  from  the  Universal  City 
(Cal.)  staff  and  a  general  retrenchment 
is  looked  for  in  all  departments.  All  but 
eleven  companies,  making  Bluebird  and 
Butterfly  films,  will  be  dropped.  These 
will  include  the  Nestor,  Joker,  Victor, 
Gold  Seal,  Star  Featurette  and  Bison 
brands. 

The  retrenchment  will  affect  a  number 
of  persons  in  the  different  departments, 
especially  in  the  scenario  department, 
from  which  the  following  writers  were 
released:  C.  B.  Hoadley,  Leslie  T.  Pea- 
cocke,  William  Parker,  Edward  Hurser- 
furd,  Arthur  Statter,  Henry  Wultza, 
King  Victor,  Shelly  Sutton,  J.  G.  Alex- 
ander and  R.-  W.  Dillon. 

The  two  prominent  comedians,  Eddie 
Lyons  and  Lee  Moran,  after  November 


1,  will  find  themselves  without  a  com- 
pany, with  a  contract  that  still  has  one 
year  to  run.  They  are  not  working  at 
present  and  will  leave  the  Coast  for 
New  York  to  take  the  matter  up  with 
Carl  Laemmle,  president  of  the  Uni- 
versal. 

The  war  tax  is  given  as  the  cause  for 
the  radical  movement,  but  it  is  believed 
that  the  change  in  policy  is  due  to  the 
fact  that  more  money  can  be  made  by 
concentrating  efforts  on  Bluebird  and 
Butterfly  features  than  by  retaining 
companies  making  the  short  subjects. 

Robert  H.  Cochran  in  an  interview 
last  week  said,  relative  to  the  Universal's 
position: 

"At  the  present  time  the  Universal 
Film  Manufacturing  Company  has  on 
hand  about  350  one-  and  two-reel  films, 
which  have  never  been  shown.  These 
we  expect  to  release,  as  usual,  and  at 
the  usual  rate  of  time  this  will  stretch 
over  at  least  a  year's  time.  There  will, 
however,  be  no  further  production  of 
pictures  of  this  length  as  a  result  of  the 
war  tax,  which  will  render  them  tempo- 
rarily unprofitable. 


New  Trinity  Film  Co.,  Seeks  Location  at 

Madison,  Wis.,  to  Produce  Biblical  Films 


A.  D.  Allison,  Former  Director  of  London  Film  Company 
Launches  $100,000  Enterprise;  Will  Spend  $70,000  for 
Buildings  and  Equipment;  Clergymen  to 
Be  Directors 


The  Trinity  Film  Company,  a  new 
$100,000  motion  picture  producing  con- 
cern, has  secured  a  charter  and  is  seek- 
ing a  location  at  Madison,  Wis.  The 
venture  is  being  launched  by  A  Dorian 
Allison,  former  director  for  the  Lon- 
don Film  Company,  London,  England, 
and  for  a  number  of  years  with  the 
Pathe   Company,  Paris. 

The  new  corporation  will  produce 
Biblical,  historical,  educational  and  in- 
dustrial pictures  and  it  is  planned  to  ex- 
pend $70,000  for  buildings  and  equip- 
ment. 

Eastern  and  local  capital  has  been 
interested  and  a  site  for  a  studio  now  is 
being  decided  upon.  Options  on  two 
locations  near  one  of  the  lakes  are  be- 
ing considered,  and  plans  are  being  pre- 
pared by  Architect  Edward  Tough. 

Mr.  Allison  plans  to  found  a  film  city, 
covering  about  eight  acres  of  land.  The 
buildings  will  occupy  an  anchor-shaped 
area  with  executive  buildings  in  the  mid- 
dle. 

The   directors   of   the   new  company 


will  be  chosen  from  some  of  the  best 
known  church  men  in  the  state,  and  min- 
isters of  each  denomination  will  be  on 
the  board  of  censors.  Professional  tal- 
ent will  be  employed  for  the  leading 
roles  and  about  500  extras  will  be  used 
in  the  first  picture. 


Shipman  Opens  New 
N.  Y.  Office  to  Handle 

Independent  Films 


New  and  permanent  headquarters 
have  been  established  by  Ernest  Ship- 
man,  the  exploiter  and  producer  of  in- 
dependent film  productions,  in  suite 
803-804  at  17  West  Forty-fourth  street, 
New  York  city. 

Mr.  Shipman  announces  that  he  now 
is  ready  to  take  care  of  the  needs  of 
independent  producers  and  will  adver- 


ERXEST  SHIPMAN 

tise,  sell,  develop  the  negative,  make 
sample  prints  and  titles,  and  otherwise 
promote  the  works  of  others  who  art 
unable  to  devote  the  time  and  mone) 
toward   selling  their  output. 

Mr.  Chester  Beecroft,  the  film  ex 
porter,  has  joined  hands  with  Mr 
Shipman  and  will  exploit  films  in  for 
eign  territoy.  Mr.  Shipman  has  a  full; 
equipped  studio  and  laboratory  at  311 
East   Forty-eighth    street,    New  York 


SCENES  AND  STARS  IN  FORTHCOMING  GOLDWYN  PRODUCTIONS 


LEFT  TO  RIGHT— MABEL  NORMAND  IN  "IOAN  OF  PLATTSBURG."  A  BIG  SITUATK 
IN  "THE  AUCTION  BLOCK."    MAE  MARSH  AND  ROBT.  HARRON  IN  "SUNSHINE  AI.LE' 

(Goldvvyn.) 


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"Associated  Theatres"  of  Minneapolis  Elect 

Temporary  Officers  Until  Meeting  Dec.  17 

Executives  Picked  to  Serve  Sixty-five  Days  When  Stock- 
holders Go  Into  Session;  H.  L.  Hartman  of  New 
Palace,  Mandan,  N.  D.,  Made  President 


The  board  of  directors  of  '"Associated 
Theatres,  Inc.,"  held  a  three  days'  ses- 
sion in  Minneapolis  last  week  and  elect- 
ed the  following  officers  .to  serve  sixty- 
five  days,  until  the  first  general  meeting 
of  stockholders,  Dec.  17th: 

President,  H.  L.  Hartman,  New  Pal- 
ace Theatre,  Mandan.  X.  D.;  vice-presi- 
dent, \Ym.  S.  Smith,  Orpheum  and  Grand 
theatres.  Menominee,  Wis.;  treasurer, 
Henry  P.  Greene,  Lake  Theatre,  Xew 
Lake  arid  East  Lake  Theatres  of  Min- 
neapolis, and  Hamline  Theatre  of  St. 
Paul:  chairman  of  the  board  of  directors. 
Chas.  W.  Gates,  Bijou  Theatre,  Aber- 
deen, S.  D.;  secretary  and  general  man- 
ager, T.  J.  Hamlin  of  Minneapolis. 

The  Bankers'  Trust  and  Savings  Bank. 
Minneapolis,  was  made  trustee  of  the 
funds  and  also  the  depositary  for  the 
organizing  fund. 


All  the  moneys  already  received  from 
exhibitors  for  stock  was  turned  over  to 
this  bank  and  the  bank  is  pledged  to 
return  80  per  cent  of  this  money  to  the 
individual  exhibitors  if  the  organization 
is  not  completed  with  six  hundred  thea- 
tres by  February  28,  1918. 

It  was  decided  to  incorporate  under 
the  laws  of  Minnesota  and  to  strictly 
comply  with  the  most  stringent  rules  of 
the  Federal  Trade  Commission  and  the 
various  state  "blue  sky"  boards. 

Kerr,  Fowler,  Schmitt  &  Furber,  the 
well-known  firm  of  Minneapolis  attor- 
neys, was  engaged  to  handle  the  legal 
business  of  "Associated  Theatres.  Inc." 

It  was  decided,  wherever  possible  to 
do  so,  to  organize  each  town  solidly  and 
attempt  by  the  advanced  simplified  plan 
of  marketing  and  distributing  to  save 
each  exhibitor  a  big  percentage  of  his 
present-day  expense. 


$100,000  LIBERTY 

BONDS  ARE  BOUGHT 

BY  GOLDWYN 

Goldwyn  Pictures  Corporation 
has  subscribed  for  $100,000  of  the 
Liberty  Loan  bonds,  being  among 
the  first  firms  in  the  industry  to 
answer  the  call  of  the  national 
government,  voiced  through  a  spe- 
cial committee  of  the  National 
Association  of  the  Motion  Picture 
Industry.  In  announcing  the  Gold- 
wyn subscription,  Samuel  Goldfish 
said: 

"I  hope  that  every  company  in 
the  industry  gives  its  wholeheart- 
ed support  to  the  Liberty  Loan  and 
the  action  of  Goldwyn  Pictures  in 
doing  so  but  faintly  expresses  this 
company's  support  of  the  national 
administration  in  all  of  its  war 
policies." 


CHORUS  OF  "OH  BOY"  CO. 

USED  IN  ESSANAY  FILM 


The  chorus  of  "Oh  Boy"  musical  com- 
edy hit,  at  the  La  Salle  theater,  Chi- 
cago, is  used  in  several  of  the  scenes 
of  George  Ade's  film  Fable,  soon  to  be 
published  by  Essanay. 


"Sins  of  the  Sons" 

Seeks  Court  Order 
For  Chicago  Showing 

The  producers  of  the  film,  "Sins  of  the 
Sons,"  through  their  attorneys  in  Chi- 
cago have  filed  a  brief  in  the  Appellate 
Court  for  a  writ  to  compel  Second  Dep- 
uty -Superintendent  of  Police  M.  L.  C 
Funkhouser  to  grant  a  permit  for  the 
picture  to  be  shown. 

The  brief  filed  recites  that  in  Major 
Funkhouser's  testimony  he  does  not  state 
what  there  is  in  the  film  which  is  im- 
moral, and  adds:  "We  are  compelled  to 
rely  on  the  fact  that  T,  the  Great  Funk- 
houser, have  said  the  picture  is  immoral 
and  that's  enough — see!'" 

The  attorneys  for  the  producers  claim 
the  cross-examination  of  the  Second 
Deputy  of  Police  discloses  his  lack  of 
education,  refinement  and  artistic  sense. 


"Lest  We  Forget,"  Newest  Big  War  Drama 

Starring  Rita  Jolivet,  Now  Is  Completed 

Production  Now  Being  Cut  and  Titled  for  Both  French  and 
American  Trade  Will  Be  Ready  in  Four  Weeks;  Good 
Offer  Made  for  Continental  Rights 


"Lest  We  Forget,"  the  new  war 
drama,  starring  Rita  Jolivet,  was  com- 
pleted this  week.  Leonce  Perret,  the 
French  director,  Miss  Jolivet  and  Count 
Cippico.  now  are  directing  the  cutting 
and  titling  of  the  production. 

The  scenario  of  "Lest  We  Forget" 
was  written  by  these  three  persons  and 
both  English  and  French  versions  pre- 
pared. Miss  Jolivet  has  already  trans- 
lated about  two  hundred  of  the  French 
titles  in  Mr.  Perret's  script  into  Eng- 


lish for  the  first  titling  of  the  picture, 
and  is  now  at  work  on  the  remainder. 

Two  negatives  were  made  on  this  pro- 
duction from  the  first,  one  having  a 
slightly  different  version  of  the  picture 
from  the  other.  One  of  these  negatives, 
when  properly  cut  and  assembled,  will 
be  shipped  to  France,  as  good  offers 
already  have  been  received  for  the 
Continental  rights  to  the  picture.  It  is 
expected  that  the  American  version  of 
"Lest  We  Forget"  will  be  ready  in  an- 
other three  of  four  weeks. 


THREE  SCENES  FROM  "THE  STRUGGLE  EVERLASTING"  FILM 


FLORENCE  REED  AND  J   ALEERT  HALL  PLAYING  THE  LEADING  ROLES   IN   THIS   FEATURE   ADAPTED   FROM   THE   ALLEGORY  UL 

PLAY  OF  EDWIN  MILTON  ROYLE.      (Harry  Rapf) 


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New  York  Exhibitors 
In  W.  A.  Brady  Meeting 
Resolve  B.  O.  Increase 


New  York,  Oct.  22. — (Special  to  the 
Exhibitors  Herald.) — At  a  meeting  of 
exhibitors  of  Greater  New  York  called 
by  William  A.  Brady  and  held  at  the 
Playhouse,  New  York  City,  on  Monday, 
October  22,  a  resolution  was  passed 
recommending  that  all  exhibitors  add  10 
per  cent  to  the  present  price  of  admis- 
sion. 

A  committee  was  appointed  to  con- 
fer with  a  committee  of  producers  and 
distributors  to  devise  ways  and  means 
to  compel  exhibitors  to  abide  by  the 
resolution. 

The  exhibitors'  committee  which  acted 
in  the  matter  was  composed  of  the  fol- 
lowing prominent  New  York  exhibitors: 
Messrs.  Burman,  Greesman,  Whitman, 
Hering  and  Wolf. 

The  following  film  companies  were 
represented  at  the  meeting:  Universal 
Film  Manufacturing  Co.,  World  Film 
Corp.,  Fox  Film  Corp.,  Goldwyn  Pic- 
tures Corp.  and  Pathe  Exchange,  Inc. 

An  additional  committee  composed  of 
Messrs.  Ascher,  Manheim,  Cowen,  Stein- 
er  and  Weinstock  were  appointed  to 
wait  on  various  distributors  to  urge  a 
reduction  of  the  15  cents  per  reel  tax 
which  has  been  added  to  film  rental 
prices. 


TAX  CREATES  CONTROVERSY 

(Continued  from  page  15) 
you   will   please   include   the   several   amounts  in 
remitting  for  film  rental.     On  all  invoices  billed 
from  this  office  after  today,  the  amount  of  the  war 
excise  tax  will  be  added  thereon. 

Yours  very  truly, 

Pathe  Exchange,  Inc. 

Other  large  distributors  have  sent  out 
similar  letters. 

Creates  Big  Issue 

While  it  is  expected  that  at  an  early 
date  an  amicable  adjustment  of  the 
controversy  as  to  just  how  the  footage 
tax  will  be  met  will  be  arrived  at  be- 
tween exhibitors  and  distributors,  there 
is  every  indication  that  there  will  be  a 
great  deal  of  wrangling  before  the  final 
agreement  is  reached. 

The  Eastman  Kodak  Company,  which 
furnishes  practically  all  the  raw 
stock  used  by  American  manufacturers, 
announced  on  October  18  that  the  ad- 
ditional one-fourth  of  a  cent  tax  would 
be  added  to  the  price  of  film.  This  in- 
crease the  manufacturers  of  motion  pic- 
tures were  compelled  to  meet  at  once. 

Hutchinson  Interviews 

The  following  statement  concerning 
the  tax  measure  has  been  issued  by 
Samuel  S.  Hutchinson,  president  of  the 
American   Film  Company: 

The  impending  tax  on  films  must 
mean  a  great  difference  to  the  pro- 
ducer, naturally.  It  will  necessi- 
tate a  general  readjustment  of  the 
film  industry  in  order  to  meet  this 
new  tax.  But  the  motion  picture 
industry  has  already  done  much  for 


TORS  H 

the    government   and   can   do  still 
more. 

Taxation  must  be  heavy  in  every 
line  of  business  in  war  time.  We 
must  do  our  part — and  do  it  with- 
out grumbling.  It  is  useless  to 
whimper  over  spilled  milk — but  we 
can  take  care  not  to  spill  any  more 
than  is  necessary  in  the  future. 

I  refuse  to  take  a  pessimistic 
view  of  the  situation.  I  believe  that 
both  the  government  and  the  film 
industry  will  be  the  gainer  of  this 
taxation.  It  will  bring  us  in  close 
touch  with  one  another  and  while 
the  film  men  have  an  opportunity 
to  learn  something  of  the  problems 
of  the  government,  the  latter  will  be 
able  to  ascertain  something  of  the 
difficulties  under  which  the  pictures 
must  be  produced  and  the  manner  in 


R 


Samuel  S.  Hutchinson,  Noted  Pro- 
ducer and  President  of  American  Film 
Company  who  Takes  Optimistic  View 
of  Tax  Situation. 


which  the  money  must  be  raised  for 
expenses.  It  will  do  us  both  good 
and  perhaps  the  film  men  will  be 
taught  how  to  protect  their  inter- 
ests better  than  they  have  in  the 
past. 

I  am  of  the  opinion  that  this  tax 
will  speedily  bring  about  a  reorgan- 
ization of  the  film  business  that  will 
put  it  on  a  sound  and  enduring 
basis.  The  government  cannot  af- 
ford to  be  without  the  motion  pic- 
ture industry,  for  it  has  become  an 
integral  part  of  the  nation.  We 
want  to  work  for  the  government 
and  with  it.  Out  of  this  taxation 
is  going  to  develop  a  new  future 
for  the  motion  picture. 

The  American  Film  Company 
will  meet  the  new  condition  as  we 
meet  any  new  business  condition — 
and  keep  right  on  producing  good 
pictures.  We  will  not  impair  in 
any  way  the  quality  of  our  pro- 
ductions. 

Statement  by  Rowland 
Richard  A.  Rowland,  president  of  the 
Metro    Pictures    Corporation,    has  the 
following  to  say  on  the  tax  question: 
The  Congress  has  seen  fit  to  im- 

18 


pose  special  taxation  upon  the  mo- 
tion picture  indsutry  and  that  set- 
tles the  matter.  The  motion  pic- 
ture industry  will  pay  the  taxes  and 
the  patriotic  thing  for  us  all  to  do 
is  to  see  that  the  Government  gets 
as  large  an  amount  from  the  indus- 
try as  it  is  possible  to  pay. 

While  the  taxes  are  heavy,  and 
in  some  cases  undoubtedly  a  great 
burden,  I  see  no  reason  for  worry. 
As  with  everything  else  that  is 
taxed  the  ultimate  consumer,  name- 
ly, the  public,  will  foot  the  bill.  If 
the  manufacturer  now  selling  at  the 
lowest  price  he  can  in  a  market 
keen  with  competition  is  forced  to 
spend  more  money  either  in  taxes 
or  production,  the  price  of  his  prod- 
uct must  go  up,  or  he  must  cease 
to  do  business. 

Therefore,  it  will,  of  course,  be 
necessary  for  the  manufacturer  to 
increase  his  price  to  the  distribu- 
tor, and  the  distributor  must  ad- 
vance his  price  to  the  exhibitor,  and 
the  exhibitor  must  increase  his  price 
to  the  public.  In  my  opinion,  a 
five-cent  raise  in  the  price  of  mo- 
tion picture  theatre  admissions  will 
cover  nicely  the  footage  and  the 
admission  taxes,  and  not  impose  a 
real  hardship  upon  anyone. 

The  advance  to  the  exhibitor  will 
not  exceed  ten  cents  a  reel  per  day, 
and  ten  five-cent  admission  ad- 
vances will  cover  the  feature  show 
tax.  This  leaves  all  the  rest  of  the 
admission  advances  for  the  theatre, 
out  of  which  their  own  tax  can  be 
met. 

The  situation  lays  the  founda- 
tion for  an  advance  in  motion  pic- 
ture theatre  prices  which  is  already 
needed,  to  continue  after  the  war. 
The  whole  matter  in  a  nutshell  is 
the  United  States  needs  money  and 
needs  lots  of  it.  We,  as  Ameri- 
cans, will  endeavor  to  see  that 
Uncle  Sam  gets  as  much  as  possi- 
ble. 

Several  other  leading  manufacturer 
and  distributors  have  issued  statement, 
making  it  plain  that,  regardless  of  th 
financial  hardship  the  tax  may  impose 
every  effort  will  be  made  to  prevent 
curtailment  of  quality  in  productions. 


Schoenstadt  Resigns 
Presidency  of  A.  E.  A. 

Branch  in  Chicag" 


Sons  Join  Army  and  Extra  bus 
iness  Duties  Force  Him  to  Turn 
Office  Over  to  A.  J.  Krug 


Herman  Schoenstadt,  a  big  factor  u 
the  organization  of  Motion  Picture  Th< 
atre  Owners'  Association,  which  no 
is  a  branch  of  the  American  Exhibitor 
Association,  has  resigned  as  presidei 
of  the  Chicago  body  and  has  been  su 
ceeded  by  A.  J.  Krug,  formerly  vie 
president. 

Mr.  Schoenstadt's  two  sons,  Hem 
and  Arthur,  who  were  associated  wi'l 
him  in  operating  his  chain  of  theatre| 
were  both  drawn  in  the  recent  arn 
draft  and  he  has  been  unable  to  devo 
his  time  to  the  duties  of  the  presidem 
of  the  exhibitors'  organization  becau 
of  his  business. 


EXHIBITORS      -  HERALD 

"The  Planter"  Seven-Part  Mutual 

Special  Seen  as  Season's  Feature 

Big  Picture  Version  of  Herman  Whitaker's  Novel 
Staged  in  Tropical  Mexico  Is  Expose  of 
Conditions;  Exhibitors  to  Get  Play  Fea- 
turing Tyrone  Power  Nov.  1 2 


The  Mutual  Film  Corporation  an- 
nounces "The  Planter,"  a  seven-part 
spectacular  adventure  drama,  featuring 
Tyrone  Power,  as  its  first  big  special 
feature  of  the  season.  "The  Planter" 
will  be  available  at  Mutual  exchanges 
November  12. 

This  production  is  presented  by  F.  M. 
Manson,  head  of  the  company  which 
produced  the  picture  in  Southern  Mex- 
ico. "The  Planter"  is  the  picture  ver- 
sion of  the  novel  of  the  same  title,  writ- 
ten by  Herman  Whitaker,  a  well  known 
writer  of  fiction. 

Mutual  claims  for  this  picture  excep- 
tional box  office  value  on  its  value  both 
as  big  drama  and  its  decidedly  unusual 
setting  and  able  casting.  The  picture 
is  said  to  have  been  lavishly  produced 
at  a  big  cost  as  it  required  the  move- 
ment of  the  entire  producing  company 
to  locations  in  Southern  Mexico,  and 
the  use  of  many  hundreds  of  extras,  the 
destruction  of  a  native  village  and  con- 
siderable   plantation  property. 

Classed  a  "Strong"  Story 
"The  Planter"  may  be  classed  as  a 
"strong"  story.  It  is  full  of  situations 
similar  to  those  which  have  found  fa- 
vor, with  the  public  to  box  office  profit 
in  the  best  of  the  big  outdoor  special 
features.  It  is  a  love  story  and  inci- 
dentally an  expose  of  life  and  labor 
conditions  in  tropical  Mexico. 

"We  are  pleased,"  observed  President 
Freuler  of  the  Mutual,  "to  have  a  fea- 
ture that  is  full  of  strength  and  power 
and  box  office  value  which  does  not  de- 
pend for  its  interest  on  exaggeration  or 
distortion  of  its  proper  sex  interest. 
"  'The  Planter'  is  clean.  'The  Planter' 
is  big  and  must  be  presented  in  a  big 
way." 

The  cast  includes  Lamar  Johnston, 
who  as  a  hero  comes  close  to  taking  the 
lead  away  from  Tyrone  Power,  Lucile 
King,  in  the  role  of  a  native  girl  of 
rare  beauty;  Louis  FitzRoy,  famous  for 
his    character    work;    George  O'Dell, 


best  known  for  his  able  work  in  earlier 
Triangle  pictures;  Mabel  Wile  and  Car- 
men Phillips. 

The  tropical  locations  give  the  action 
of  the  drama  a  highly  colored  back- 
ground of  extreme  faithfulness,  conduc- 
ing largely  to  the  convincing  character 
of  the  production.  The  photography  is 
excellent,  owing  to  capable  technical 
work  and  the  abundance  of  good  work- 
ing light  in  the  tropics. 

Ad  Aids  for  Picture 

Reports  gathered  by  Mutual  from  the 
public  libraries  of  the  country  indicate 
a  large  demand  for  "The  Planter"  in 
book  form  and  incidentally  a  growing 
interest  in  Mexican  fiction  and  travel 
books  is  in  evidence. 

The  Mutual  publicity  department  is 
preparing  an  exceptional  line  of  adver- 
tising aids  for  the  exhibitor  in  connec- 
tion with  "The  Planter."  Special  music 
scores  will  be  prepared  by  Joseph 
O'Sullivan. 

Unusual  lobby  display  and  posters 
are  also  in  preparation,  in  the  hands  of 
artists  especially  retained  for  work  on 
this  production.  The  paper  to  be  is- 
sued will  include  two  one-sheets,  two 
three-sheets,  a  six-sheet  and  a  special 
sixteen-sheet.  There  will  be  two  art 
slides,  a  variety  of  cuts  and  an  attrac- 
tive window  card. 

The  production  portrays  the  adven- 
tures of  white  men  engaged  in  the  rub- 
ber trade,  these  being  set  forth  among 
wild  natural  surroundings,  pictured  in 
the  Isthmus  country. 

The  story  related  is  that  of  David 
Mann,  son  of  a  rich  widow  of  North- 
field,  Maine,  who  has  invested  in  one  of 
these  plantations.  Young  Mann  is  sent 
to  the  isthmus  by  unscrupulous  promot- 
ers as  manager,  in  order  that  they  may 
hold  fuller  sway  over  the  financial  re- 
sources of  his  mother.  He  comes  in 
contact  with  Ludwig  Hetzer,  the  evilly 
disposed  manager  of  an  adjacent  estate, 
a   feud  growing  up   between  the  men 


which  results  in  the  latter's  death  at  the 
hands  of  slaves,  after  David  has  en- 
countered him  in  a  series  of  exciting 
episodes  involving  a  beautiful  Mexican 
girl  with  whom  the  young  northerner 
has  fallen  in  love. 

Moral  Angle  in  Story 
A  fascinating  feature  of  the  play  is  a 
beautiful  young  slave  girl,  who  accord- 
ing to  the  custom  of  the  country,  is  sent 
to  look  after  the  affairs  of  Mann's 
household,  and  who  regards  herself  as 
"his  woman,"  being  puzzled  and  cha- 
grined at  his  refusal  to  accept  her _ as 
holding  that  relationship  and  using 
every  artifice  of  her  sex  to  overcome 
his  northern  scruples. 

There  is  a  yellow  fever  outbreak  in 
the  native  settlement  and  young  David 
fights  through  it,  white-man  fashion, 
winning  his  fight  and  at  the  same  time 
the  affections  of  the  beautiful  senorita 
who  has  been  his  good  angel  through 
many  trials. 

The  exodus  of  the  slaves  in  the  yel- 
low fever  panic,  the  appalling  force  of 
a  tropical  storm,  the  horrors  of  a  stock- 
ade fire  and  the  deadly  tangle  of  a  jun- 
gle forest,  are  all  vividly  pictured. 

Tyrone  Power,  star  of  "The  Plant- 
er," played  Bassanio  with  Sir  Henry 
Irving  in  his  last  appearance  at  the 
Lyceum  theatre,  London,  as  "Shylock." 
Lamar  Johnstone,  one  of  the  best 
known  men  of  the  motion  picture  stage, 
plays  David  Mann  to  Power's  Hert- 
zer,  and  the  two  make  a  very  strong 
combination. 


Holmes  Starts  Fifth 
Film  "Uneasy  Money"  for 
the  Essanay  Company 


Taylor  Holmes,  former  noted  stage 
comedian,  now  being  featured  by  Ess- 
anay in  five-reel  comedy-dramas,  has 
returned  to  Chicago  after  a  trip  to  New 
York  is  at  work  on  his  fifth  picture, 
"Uneasy  Money,"  a  five-part  comedy- 
drama  adapted  to  the  screen  from  the 
Saturday  Evening  Post  story  of  that 
title  by  Pelham  Granville  Wodehouse. 

Mr.  Holmes  takes  the  part  of  an  Eng- 
lish lord  in  this  new  feature. 

The  picture  will  be  issued  early  in 
December,  following  "Two  Bit  Seats" 
and  "The  Small  Town  Guy,"  Mr. 
Holmes'  latest  productions.  "Fools  for 
Luck,"  Mr.  Holmes'  second  picture,  was 
published  October  8. 


19 


Big  Business  Rules" Fastening  on  Film 

Industry,  is  Declaration  of  W.  A.  Brady 

Principles  Used  in  Steel,  Leather,  Rubber,  Automobiles  and 
Other  Trades  Rapidly  Entering  Picture  Production 
Field,  Says  Director- General  in  Resume 
of  World's  Activities 


be  released  shortly  throughout  the 
world    by    the     Goldwyn  Distributing 

Corporation. 


A  recent  visitor  to  the  Peerless  studio 
in  Fort  Lee,  where  World-Pictures 
Brady-Made  are  carried  fom  birth  to 
maturity,  expressed  astonishment  at  the 
discovery  that  no  less  than  seven  dis- 
tinct photoplays  were  in  course  of  si- 
multaneous production. 

"The  last  time  I  was  here  a  few 
months  ago,"  said  this  observer,  "four 
motion  pictures  were  being  made  at  the 
same  time,  and  nearly  everybody  about 
the  place  seemed  to  think  the  extreme 
limit  of  productivity  had  been  reached, 
so  far  as  this  plant  was  concerned.  What 
is  the  answer — or  isn't  there  any?" 

"The  answer,"  replied  Director-Gen- 
eral William  A.  Brady,  "is  intensive- 
ness  of  productivity,  which  follows 
surely  on  the  heels  of  efficiency. 

"What  you  see  in  the  World  studio 
is  surely,  if  slowly,  creeping  over  the 
entire  manufacture  of  motion  pictures. 
It  is  quite  naturally  pleasant  to  reflect 
that  this  corporation  has  been  the  lead- 
er in  carrying  efficiency  and  intensive- 
ness  to  its  present  development,  the 
more  so  as  its  effect  upon  the  business 
in  general  is  sure  to  be  vastly  beneficial 
in  the  long  run. 

"When  I  cast  my  eye  over  this  studio 
as  it  is  conducted  at  present — with  its 
seven  directors  handling  as  many  stars 
and  companies,  each  in  a  new  play — 
and  conjure  up  the  condition  as  it  was 
about  two  years  ago,  the  whole  thing 
seems  like  a  dream,  or  a  fairy  tale,  or 
the  raving  of  some  idealist. 

"Seems  Like  Dream" — Brady 

"At  that  period  we  had  two  studios, 
the  Peerless  and  Paragon,  both  repre- 
senting the  very  latest  state  of  equip- 
ment, and  each  calling  for  a  very  large 
weekly  expenditure.  The  output  rarely 
exceeded  two,  or  at  the  most,  four  pro- 
ductions at  the  same  time.  There  was 
no  such  thing  as  order. 

"Everything  was  in  the  hands  of  the 
directors.  Such  a  thing  as  questioning 
one  of  these  gentlemen  was  plain  her- 
esy. They  were  accountable  to  nobody. 
Many  were  conscientious,  and  some 
were  not,  but  the  main  fact  was  that 
system  was  totally  absent;  and  the  leak- 
age was  enormous. 

"The  task  of  correcting  this  disas- 
trous situation  was  not  only  big,  but 
often  discouraging  in  the  extreme.  At 
times  it  required  action  so  drastic  that 
observers  insisted  it  could  not  be  done 
— but  it  was.  Further,  the  work  be- 
came more  and  more  concentrated  un- 
til finally  we  were  able  to  release  the 
'  Paragon  studio  entirely. 

Output  at  Maximum. 

"At  the  present  moment  we  are  pro- 
ducing more  pictures  than  at  any  time 
in  our  history,  and  what  is  more,  they 
are  better,  bigger,  more  pretentious  pic- 
tures than  those  of  any  previous  period. 
Efficiency  and  intensiveness  do  not 
contemplate  skimping,  or  cutting  down 


quality,  by  any  means.  They  mean  put- 
ting your  money  where  it  will  do  the 
most  good — with  the  sky  the  limit 
where  a  result  can  be  had — and  getting 
the  last  ounce  of  effort  out  of  every  part  • 
of  the  producing  machinery. 

"This  is  the  big  idea  that  is  beginning 
to  make  itself  felt  in  a  noticeable  de- 
gree all  over  the  manufacturing  end  of 
the  industry.  The  effort  no  longer  is  to 
see  how  many  continents  a  producing 
plant  can  be  spread  over,  or  how  much 
money  can  be  thrown  away,  or  how 
top  heavy  a  business  structure  can  be 
made. 

"In  place  of  all  this,  the  same  prin- 
ciples which  have  made  big  business  in 
steel,  leather,  rubber,  automobiles,  har- 
vesters and  many  other  branches  of  in- 
dustry are  gradually  and  surely  making 
big  business  in  the  pictures." 


Goldwyn  Film  Shows 

National  Army  Work 


W  hat  the  million  men  of  the  new 
National  Army  are  doing  to  make  them- 
selves fit  soldiers  for  the  United  States 
service  in  France,  will  soon  be  flashed 
upon  the  screen  through  the  new  patriot- 
ic photoplay,  "For  the  Freedom  of  the 
World,"  made  by  Ira  M.  Lowry  and  to  shortly." 


$1,000,000   COMPANY  FORMED 

(Continued  from  page  15) 

ing  Corporation  must  be  to  achieve  its 
object — the  purchasing  of  special  state 
rights  pictures  and  their  distribution  to 
exhibitors  at  prices  that  represent  only 
an  equitable  profit  to  producers  and  dis- 
tributors— my  associates  and  myself  have 
given  many  weeks  of  careful  preparation 
to  the  working  out  of  extensive  plans 
for  the  successful  operation  of  a  com- 
pany working  along  entirely  new  lines," 
said  Frank  Hall,  president  and  general 
manager  of  the  new  company. 

"We  believe  that  an  organization 
founded  to  buy  big  features  for  cash  with 
the  sole  idea  of  renting  them  to  exhib- 
itors at  prices  that  represent  only  a  fair 
interest  on  the  investment  is  sure  of 
immediate  and  lasting  success.  Our  first 
picture  is  the  Thos.  H.  Ince  spectacle 
"The  Zeppelin's  Last  Raid."  We  have 
reason  to  believe  that  it  will  prove  to  be 
one  of  the  biggest  box-office  winners  of 
the  season.  Our  second  feature  is  a 
Bessie  Barriscale  production,  and  our 
"Committee  of  Selection"  is  also  in  a 
position  to  promise  another  important 
announcement  in  the  near  future.  As  to 
distribution,  arrangements  have  been 
completed  with  exchanges  giving  us 
offices  from  which  our  own  represent- 
ative can  serve  the  exhibitors  of  every 
territory. 

"The  M.  H.  Hoffman  Foursquare  Ex- 
changes will  handle  our  pictures  in  the 
many  important  territories  which  they 
cover  and  other  territories  will  be  taken 
care  of  by  exchanges  to  be  announced 


'SCOTTY' 


SHADING  WALTHALL  DURING  FILMING  OF  "HIS  ROBE  OF 
HONOR" 


STAR        SHOWN  IN  SCENE  OF  "TULIAN  RANDOLPH'S"  OFFICE.  WHERE  HE  SAT  FOl 
SEVERAL  HOURS  IN  TORRID  'HEAT  BEFORE  CAMERA  FOR  IMPORTANT  SITUA- 
TION IN  BIG  DRAMA.       (H.  B.  Walthall  Pictures  Corp.) 


JO 


We  are 
Daniel  M. 
recovered  i 
him  to  the 
back  at  his 
him  to  see 
high  class 
— Probably 


lad  to  be  able  to  say  that 
Henderson,  of  McClures,  has 
rom  an  illness  which  confined 
house  for  some  time  and  is 
desk.    Must  be  gratifying  to 
the  imitators  he  had  on  that 
Petrova  advertissiig  art  work 
laughed  himself  well  again. 


Ed  Morrison,  editor  of  Sherry  Punch, 
and  other  things,  says:  "Austria  has  the 
bayonets,  but  Russia,  has  the  War-saw." 
Salah:  Don't  hit  him  while  he's  down, 
fellows. 

*  *  * 

The  fluctuations  of  the  picture  barom- 
eter for  the  week  are  mostly  caused  by 
the  threat  of  some  of  the  producers  to 
add  c.15  per  reel  to  the  rent  of  each 
picture.  Owing  to  the  what-not,  etc., 
"Every  little  bit  added  to  what  you  got, 
makes  a  little  bit  Sore"  (the  exhibitor), 
quoth  Arthur  Lang. 

*  *  * 

He's  at  it  again,  lads,  Ewan  Justice 
relates  that  in  one  of  the  new  Fox  Come- 
dies, they  had  occasion  to  use  two 
Xegroes  and  two  lions.  In  one  of  the 
scenes  the  larger  of  the  two  lions  be- 
came so  carniv-orously  ferocious,  that  it 
scared  the  two  coons,  white.  This  sud- 
den metamorphosis  so  upset  the  lions 
that  they  became  panic-stricken  and  both" 
of  them  plunged  through  the  studio  glass, 
taking  frame  and  all.    SOME  LIOX! 

*  *  * 

Mitchell  Lewis  signed  up.  packed  his 
dunnage  bag  and  hit  a  rattler  for  the 
Coast,  all  in  forty-five  minutes.  Mitch, 
says  he  doesn't  know  what  he  is  going 
to  do  when  he  gets  there,  but  some  one 
wants  him.  California  debutantes  take 
warning. 

*  *  * 

The  things  I  see  in  Honolulu  and  en- 
virons make  me  blush,"  writes  H.  H. 
Van  Loan,  of  the  Honey-Mooners.  Sup- 
pose Van  would  have  us  believe  it's  not 
because  "There  wearing  them  higher 
in  Hawaii,"  but  because  the  carpenters 
are  cutting  the  floors  lower.  Get  a 
Close-up,  Van. 

*  *  * 

It  won't  be  long  before  trade  paper 
editors  will  have  to  be  equipped  with 
gas  masks  to  save  them  from  the  high 
pressure  serace's  of  the  press  agent.  List' 
to  this:  "Miss  Jane  Doe  has  just  been 
signed  up  with  the  Skookum  Film  Co., 
at  a  salary  which  I  hate  to  mention,  but 
for  the  sake  of  accuracy  I  will  give  it. 
*1,~95.444.00.  Miss  Doe  is  to  select  her 
own  plays,  her  own  director,  and  do  her 
own  casting.  While  not  otherwise  en- 
gaged. Miss  Doe  will  cut  her  own  nega- 
tive, and  superintend  the  building  of  sets, 
and  have  an  eye  on  the  property  room. 
Miss  Doe  has  been  given  seven  auto- 
mobiles to  use  during  the  production. 
She  is  an  expert  chauffeuse.  and  in  fact 
Miss  Doe  is  so  versatile  that  she  can  do 
almost  anything.  Among  other  things, 
Miss  Doe  has  a  beautiful  Pekinese,  who's 
nails  she  manicures,  not  trusting  to  the 
maid  to  do  it.  She  can  mix  bread,  play 
the  Victrola.  as  well  as  operate  the  self- 
playing  piano.  Swimming  is  play  for 
this  beautiful  actress.'  Last  summer  she 
swam  from  Stamford  to  Longland,  a  dis- 
tance of  17  miles,  and  when  she  had 
finished  this  she  played  twelve  sets  of 
tennis." 

Get  the  hook;  any  woman  as  good  as 
this  should  be  drafted  for  the  Camou- 
flage Department  of  the  Army. 

*  *  * 

We  have  just  been  feasting  our  eyes  on 


one  Mabel  Condon,  who  arrived  in  our 
midst  on  Sunday.  Miss  Condon  is  the 
"smallest  package  of  large  ideas"  ever 
transconentinetinentaly  shipped,"  Ernest 
Shipman  unbosomed  himself  of  the  fore- 
going. As  to  Miss  Condon's  lack  of  ton- 
nage and  physical  elevation  we  hesitate 
to  make  comparisons,  but  as  to  the  large 
idea  thing,  we  heartily  concur.  Come 
back,  Mabel,  when  you  can  stay  longer. 

*  *  * 

Speaking  of  stellar  luminaries,  The 
Vita  has  thrown  a  lasso  over  Venus,  and 
drawn  her  to  the  studio  in  the  person 
of  Nell  Shipman.  Might  remark  that 
star  light  is  more  expensive  than  Cooper 
Hewitts. 

*  *  * 

I  sure  do  wish  Helen  Holmes  would 
locate  that  "Lost  Express."  Until  she 
finds  it.  the  elusive  ones  that  are  always 
expected  back  in  town  "in  the  morning" 
will  have  an  excuse. 

*  *  * 

A.  M.  Gallos  is  going  to  spring  some- 
thing very  soon  in  the  war  picture  line 
and  it  won't  be  full  of  dupe  negative 
like  some  others  we  have  seen.  (Duped 
negative  means  a  duped  public,  gen- 
erally.) 

*  *  * 

Walter  Burd,  late  of  the  Exhibitors 
Herald,  now  of  the  Thirteenth  Coast 
Defense,  writes  that  he  would  like  to 
get  into  the  Aviation  Corps.  Imagine 
that  Burd  would  fly  better  than  most 
artillervmen. 


Miss  Hedda  Nova,  the  star  of  the 
"Calibre  36,"  Edgar  Lewis'  production,  is 
about  town  again  and — if  possible — she 
is  looking  more  beautiful  than  ever.  We 
wish  at  this  time  to  congratulate  Capt. 
Oliver-Coolridge  Barrett,  16th  Coast 
Artillery,  for  having  won  the  hand  of 
this  talented  young  lady.  The  honey- 
moon will  probably  not  be  "Over  there." 

*  *  * 

With  a  spy  glass,  one  can  at  times  see 
Harry  Haven  atop  the  Times  Bldg.  look- 
ing seaward.  "Wait  until  my  ship  comes 
in,"  says  Harry. 

*  *  * 

Have  to  disagree  with  the  "Longacre 
Lampoon" — says  Bill  Bournazel.  of  Art- 
craft  and  Spring  Valley.  "Christopher 
Columbus  discovered  this  country  425 
years  ago,  Frida3_,  the  12th,  at  4  P.  M." 
Americo  \  espucci  had  his  eye  on  the 
stature  of  Liberty  long  before  that 
Columbus  discovered  Ohio  and  the 
Fifty-ninth  Street  Circle.  That's  all  very 
well,  but  what  fall  guy  first  cast  his 
lamps  on  Spring  Valley? 


H.  F.  Rendall  must  be  batting  in  the 
300  class  on  ad  copy.  Gee!  I  meet  him 
in  every  office  I  hit — or  miss. 

*    *  * 

Jim-Jam-Jems  hasn't  turned  an  enfil- 
ading fire  on  the  movie  trenches  recently. 
Imagine  since  Mary  MacLane  got  into 
the  game  Jam  is  afraid  of  smearing  her. 


"Daughter  of  Destiny"  Selected  as  Title  for 

First  Circuit  Film  Starring  Mme.  Petrova 


Completed  Play  Now  Being  Cut  and  Titled ;    Concerns  Ad- 
venture of  An  American  Girl  in  Hotbed  of  European 
Intrigue;  Starts  New  Picture  at  Once 


"Daughter  of  Destiny"  is  the  title  se- 
lected by  the  Petrova  Picture  Company 
as  the  name  of  its  initial  feature  pro- 
duction, starring  Mme.  Petrova,  the 
noted  player. 

The  method  by  which  "Daughter  of 
Destiny"  was  chosen  is  unique  in  the 
art  of  selecting  motion  picture  titles. 
Twenty-five  titles  were  proposed — some 
by  Madame  Petrova  and  her  staff,  some 
by  the  officers  of  the  Petrova  Picture 
Company  and  the  remainder  by  officers 
of  the  First  National  Exhibitors  Cir- 
cuit, through  the  exchanges  of  which 
"Daughter  of  Destiny"  is  to  be  distrib- 
uted. A  list  of  these  titles  were  then 
submitted  to  the  members  of  the  cir- 
cuit, with  the  request  that  each  select 
what  he  considered  the  most  appealing 
and  attention-getting  title.  "Daughter 
of  Destiny"  was  chosen  by  a  large  ma- 
jority— and  its  selectors  are  men  who 
know  the  box  office  value  of  a  good 
title. 

"Daughter  of  Destiny"  is  now  com- 
pleted,  and   Director  George   Irving  is 


cutting  and  titling  the  film.  At  a  pri- 
vate showing  arranged  by  Mr.  Collins 
for  Mr.  Rothapfel  and  other  officers  of 
the  Circuit,  Madame  Petrova  was  warmly- 
congratulated,  and  it  was  enthusias- 
tically predicted  that  the  picture  would 
fulfill  every  promise  made  for  it. 

"Daughter  of  Destiny"  pictures  the 
romantic  career  of  a  beautiful  American 
girl.  Her  father  is  an  American  am- 
bassador whose  embassy  is  set  in  a  hot- 
bed of  European  intrigue.  The  girl  soon 
finds  herself  entangled  in  a  web  of  dip- 
lomacy, and  her  love  affairs  have  a  way 
of  tangling  themselves,  too.  Through 
many  exciting  adventures  she  holds  true 
to  her  American  ideals,  and  in  the  end. 
through  sheer  Yankee  pluck,  emerges 
triumphant. 

Madame  Petrova  will  begin  work  at 
once  on  the  production  of  her  next  pic- 
ture. This  picture,  like  the  first,  will  be 
made  at  the  Biograph  Studio  on  175th 
street.  The  director  and  the  staff  for 
the  second  picture  will  be  announced 
shortlv. 


21 


ISI    EXHIBITORS      -  H 

Exhibitors  Will  Gain  Big  Business  by 

Stage  Theatre  Price  Boost,  Says  Hoffman 

Plan  of  N.  Y.  Managers  to  Charge  $2.50  for  Seats  Previously 
Sold  at  $2.00,  Will  Send  Thousands  to  Film 
Houses,  Avers  Distributer 


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D 


Looking  into  the  future,  M.  H.  Hoff- 
man, president  and  general  manager  of 
Hoffman-Foursquare  Pictures,  sees  an 
advantages  for  the  motion  picture  in- 
dustry through  the  announced  inten- 
tions of  the  stage  theatre  managers  to 
raise  the  prices  for  seats. 

According  to  Mr.  Hoffman,  the  plan 
of  New  York  managers  to  charge  $2.50 
for  seats  previously  sold  at  $2,  raising 
in  proportion  all  other  seats,  upstairs  as 
well  as  down,  is  certain  to  send  thou- 
sands of  new  patrons  into  the  motion 
picture  houses.  Mr.  Hoffman  declares 
that  what  holds  true  of  New  York  will 
come  to  pass  throughout  the  country. 

"The  picture,"  said  Mr.  Hoffman,  "is 
essentially  designed  for  the  masses.  I 
have  always  felt  that  while  many  thou- 
sands of  people  who  go  to  the  stage 
theatre  also  feel  interested  in  the  mo- 
tion picture  that  they  form  the  smaller 
percentage  of  the  total  patrons  who  go 
regularly  to  picture  theatres. 

"But  now  that  stage  theatre  manag- 
ers feel  it  necessary  to  increase  their 
seat  prices  from  20  to  25  percent,  I  can- 
not refrain  from  speaking  my  thoughts 
that  nothing  better  for  pictures  could 
have  occurred.  I  believe  I  am  right 
when  I  say  that  immediately  this 
change  of  prices  in  the  so-called  'regu- 


lar' theatres  goes  into  effect,  that  the 
motion  picture  exhibitor  will  find  his 
business  jumping  forward.  Within  thir- 
ty days  thereafter  I  predict  the  motion 
picture  theatres  of  the  United  States 
will  discover  a  marked  increase  in  their 
receipts — due  to  nothing  else  than  the 
raising  of  seat  prices  in  stage  theatres. 

"Without  seeking  in  any  way  to  crit- 
icise the  proposed  action  of  theatre 
managers  who  feel  increased  seat  prices 
to  be  imperative,  I  wish  to  state  that 
with  the  picture  steadily  gaining  in  pop- 
ularity as  a  form  of  amusement — that 
such  methods  are  sure  to  be  attended 
with  threatened  loss  of  patronage  to  the 
stage  theatres. 

"However,  what  they  lose  will  be 
gained  by  exhibitors — especially  those 
keen  enough  to  recognize  the  chance 
which  offers  to  hold  the  new  business 
which  comes  into  their  respective 
houses. 

"What  I  hope  these  exhibitors  will 
likewise  recognize  is  the  necessity  of  se- 
curing the  best  pictures  obtainable.  If 
these  men  will  pause  to  consider  that 
their  increased  patronage  may  be  re- 
tained permanently  if  they  will  book 
only  the  best  pictures,  then  the  indus- 
try will  profit  by  the  approaching  in- 
creased cost  of  legitimate  seat  prices." 


Edna  Goodrich  Play 
"Her  Second  Husband" 

Flays  Social  Life 

A  film  play  that  seems  destined  to 
make  its  mark  on  the  social  life  of  the 
country  is  "Her  Second  Husband," 
written  by  Hamilton  Smith  for  Miss 
Edna  Goodrich.  The  film  will  be  pub- 
lished through  Mutual. 

Although  the  piece  is  referred  to  by 
its  author  merely  as  a  drama  of  mod- 
ern life,  it  preaches  a  forceful  sermon 
against  the  heterogeneous  habits  of  cer- 
tain social  coteries  that  thrive  within 
hail  of  Wall  Street  and  carry  their  as- 
sociations of  the  market  into  their  home 
lives. 

The  play  is  one  that  suits  Miss  Good- 
rich admirably  and  seems  likely  to  prove 
one  of  her  most  powerful  mediums  of 
photodramatic  expression.  The  ,scene 
is  laid  in  New  York  among  the  striving 
newly  rich  of  the  "war  brides"  contin- 
gent. It  vividly  portrays  the  extrav- 
agancies of  the  "social  bounder"  and  the 
embarrassments  of  "society"  due  to  the 
new  invasion. 


Big  Feature  Rights 

Gets  K.  &  S.  Film  Play 
"Whither  Thou  Goest" 


Lee  L.  Goldberg,  secretary  and  treas- 
urer of  the  Big  Feature  Rights  Corpora- 
tion, has  closed  contracts  with  Joseph 
S.  Klotz  of  Klotz  &  Streimer,  Inc.,  for 
exhibition  rights  in  the  state  of  Ken- 
tucky for  "Whither  Thou  Goest." 


Mary  MacLane  Stars 
in  Own  Love  Story 
Film  for  Essanay  Co. 


General  Enterprises  Makes  Sale  Record 

with  "The  Warrior"  Which  Stars  Maciste 


Four  Western  States,  New  Jersey,  Alaska,  Canada  and  Other 
Big  Territories  Sold.    Dominion  Rights  Buyers  Use 
Six  Copies,  Which  Is  Four  More  Than  Usual 


Exhibitors  soon  will  be  offered  a  nov- 
elty feature  by  Essanay.  The  title  is 
"Men  Who  Have  Made  Love  to  Me." 
It  is  an  elaborate  comedy-drama, 
starring  Mary  MacLane  herself,  the 
noted  authoress  of  unconventional  books 
and  magazine  articles,  and  the  writer  of 
the  story  on  which  the  picture  is  based. 

Director  Arthur  Berthelet  has  spared 
no  pains  nor  expense  to  make  the  set- 
tings as  elaborate,  luxurious  and  expen- 
sive as  the  wonderful  apartments  Miss 
MacLane  describes  in  her  story.  One 
set  alone,  representing  seven  rooms  of 
the  apartment,  contains  thousands  of 
dollars  worth  of  the  most  expensive  fur- 
niture, pictures  and  rugs.  When  the 
camera  is  trained  on  the  spacious  li- 
brary of  this  set  glimpses  of  the  other 
six  rooms  are  revealed  through  wide 
doors. 

The  story  deals  with  the  love  adven- 
tures of  Miss  MacLane,  and  is  based 
on  truth.  In  fact,  Miss  MacLane  was 
really  wooed  by  each  of  the  six  male 
characters  in  the  picture.  Their  real 
names  are  not  used. 

The  picture  reveals  the  love  making 
methods  of  the  six  suitors  and  shows, 
in  turn,  how  their  attentions  were  re- 
ceived by  Miss  MacLane.  The  authoress 
appears  in  the  role  of  vampire,  but  the 
picture  is  far  different  from  the  usual 
type  of  vampire  stuff.  In  the  first  place, 
it  has  none  of  the  morbid  features  that 
are  usually  associated  with  "vamp"  films. 
It  might  be  called  a  comedy-drama  with 
a  vampire  playing  the  lead. 


What  is  considered  in  film  circles  a  re- 
markable record,  has  been  made  in  the 
sale  of  state  right  territory  by  Arthur 
H.  Sawyer  and  Herbert  Lubin  in  their 
marketing  of  the  seven-part  screen  fea- 
ture, "The  Warrior."  Secured  by  Gen- 
eral Enterprises,  Inc.,  of  which  Messrs. 
Sawyer  and  Lubin  are  the  moving  spir- 
its, just  six  weeks  ago  from  Harry 
Raver,  who  introduced  the  spectacle 
starring  Maciste  to  America,  "The  War- 
rior" was  heavily  exploited  by  a  big 
publicity  and  advertising  campaign 
reaching  from  coast  to  coast. 

Immediately  following  the  launching 
of  the  exploitation  drive  bids  were  re- 
ceived from  nearly  every  representative 
state  right  purchaser  in  the  country, 
many  of  them  coming  direct  to  New 
York  from  distant  points  in  order  to 
personally   close   the  contracts. 

Messrs.  Sawyer  and  Lubin  announced 
this  week  that  in  addition  to  the  sale  of 
Western  Pennsylvania  and  West  Vir- 
ginia to  the  Rowland-Clark  inter- 
ests of  Pittsburgh,  Pa.,  the  follow- 
ing contracts  have  been  negotiated  for 

22 


territorial  privileges  to  "The  Warrior:" 
W.  S.  Brewster,  of  the  Jordan-Brew- 
ster  Company,  Seattle,  has  acquired 
"The  Warrior"  for  the  four  western 
states  embraced  by  Idaho,  Montana, 
Oregon  and  Washington.  Mr.  Brew- 
ster also  obtained  the  rights  to  dis- 
tribute "The  Warrior"  in  Alaska. 

The  Civilization  Company  of  New- 
ark, has  been  allotted  the  state  right 
privileges  for  New  Jersey. 

The  Globe  Films,  Ltd.,  of  Toronto, 
Canada,  to  which  organization  the  Ca- 
nadian rights  for  "The  Warrior"  were 
sold,  have  broken  all  records  in  the 
matter  of  prints  used  on  a  feature  in 
this  territory.  Six  copies  of  "The  War- 
rior" are  in  use  throughout  the  Domin- 
ion, which  is  four  copies  above  the  us- 
ual number  of  prints  required  for  ex- 
hibition purposes  for  the  average  screen 
offering. 

Mr.  Sawyer  states  this  week  that  four 
contracts  for  additional  territory  would 
be  closed  with  prominent  buyers  within 
the  next  few  days,  and  the  rapidity  with 
which  state  rights  for  the  General  En- 
terprises, Inc.,  feature  are  being  bid  for 
has  more  than  met  his  expectations. 


13f|    EXHIBI      TORS  -H 

"Who  Leads  The  National  Army,"  Film 

Shown  in  Patriotic  Eastern  Theatres 

Atlantic  Seaboard  Exhibitors,  Oct.  22,  Flashed  One-Reel 
Feature  of  Training  Camp  Life  on  Screen ;  Cinema 
is  Being  Distributed  by  Triangle 


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D 


J.  J.  Laughlin  Made 
Representative  For 

Wolfberg  in  Ohio 


Hundreds  of  motion  picture  exhibi- 
tors throughout  New  York,  the  New 
England  States  and  Northern  New  Jer- 
sey, on  Monday,  October  22,  added  to 
their  patriotic  obligations  by  running 
the  one-reel  picture,  "Who  Leads  the 
National  Army!"  a  film  authorized  by 
the  government,  promoted  by  the  Mili- 
tary Training  Camps  Association  of  the 
United  States,  and  being  distributed  by 
the  Triangle  Distributing  Corporation 
as  a  patriotic  duty. 

The  response  of  the  exhibitors  in  the 
territory  covered  by  the  territory 
served  by  the  New  York,  Buffalo,  Bos- 
ton and  New  Haven  Triangle  exchanges 
apparently  was  almost  unanimous  when 
they  were  asked  to  run  the  picture  as 
a  part  of  their  program.  Hundreds  of 
them  immediately  volunteered  to  book 
the  picture  in  place  of  some  other  one- 
reel  subject  and  pay  exactly  the  same 
rental  price  that  they  would  pay  for 
the  other  short  subject  for  which  they 
substituted  "Who  Leads  the  National 
Army!" 

To  Use  Funds  for  Training 

All  funds  derived  from  the  rental  of 
the  picture  are  to  be  used  in  the  first 
big  gun  of  a  campaign  for  universal  mil- 
itary training  especially  with  the  young- 
er generation.  The  plan  is  to  establish 
camps  throughout  the  country  at  which 
boy-s  from  14  to  19  years  of  age  will  be 
given  a  course  of  one  or  two  months 
each  year  in  military  tactics,  under 
regular  army  men.  The  time  at  which 
the  boys  will  attend  these  camps  will  be 
so  arranged   as   not   to   interfere  with 


their  school  attendance  and  will  be  with- 
out expense  to  the  attendants. 

The  first  object  sought  to  be  ob- 
tained through  the  showing  of  "Who 
Leads  the  National  Army!"  is  to  dem- 
onstrate to  the  people  of  the  United 
States,  and  especially  by  relatives  of 
those  affected  by  the  draft,  that  the  of- 
ficers of  the  National  Army  are  effi- 
cient, well  trained  men,  thoroughly  ca- 
pable of  taking  complete  charge  of  the 
physical  and  moral  welfare  of  the  men 
of  their  commands. 

Depicts  Camp  Life 

This  object  is  attained  in  the  picture 
by  showing  just  exactly  the  training 
through  which  the  officers  were  forced 
to  undergo  before  they  receive  their 
commissions.  They  were  "rookies"  in 
everything  and  were  treated  as  the 
rawest  "rookies"  that  ever  reported  at 
a  cantonment.  Their  military  educa- 
tion started  at  the  ground  and  gradual- 
ly ascended  the  military  ladder  until 
they  were  capable  of  taking  command. 
In  this  ascent  many  of  them  fell  by  the 
wayside,  only  sixteen  thousand  of  about 
forty  thousand  applicants  having  the 
fortitude  to  eventually  become  officers. 
All  of  this  training  is  present  in  the 
picture. 

"Who  Leads  the  National  Army!"  will 
be  presented  in  volume  in  the  districts 
of  the  New  York,  Buffalo,  Boston  and 
New  Haven  exchanges  for  the  week  of 
October  22,  after  which  a  few  prints 
will  be  left  in  each  of  these  exchanges 
and  the  balance  will  be  shipped  to  the 
Philadelphia  and  Pittsburgh  Triangle 
Exchanges,  where  the  drive  will  be 
made  during  the  week  of  October  29." 


J.  J.  Laughlin  has  been  appointed 
special  representative  by  the  Harris  P. 
Wolfberg  Attractions,  of  Pittsburgh, 
Pa.,  to  the  Cleveland  office  in  the  North 
Ohio  territory.  Mr.  Laughlin  will  han- 
dle bookings  for  "To-day,"  and  "The 
Mad  Lover." 

Thorton  M.  Eckhert,  who  is  in  charge 
of  the  Cleveland  office  for  Wolfberg 
Attractions,  has  met  with  such  success 
in  exploiting  the  Hall  Caine  story, 
"The  Deemster,"  and  "The  Crisis,"  that 
he  has  been  given  full  charge  of  the 
First  National  Exhibitors  film,  "On 
Trial,"  and  will  book  it  for  the  entire 
state  of  Ohio. 


CONSTRUCTION  WORK  ON 
THE  FAIRFIELD  THEATRE 

IN  CHICAGO  PROGRESSES 


Big  West  Side  House  Will  Have  Seat- 
ing Capacity  for  1,000  Persons;  Is 
on  Good  Location 


Work  on  Chicago's  new  West  Side 
motion  picture  theatre  at  2737-45  West 
Twenty-third  street,  between  Fairfield 
and  California  avenues,  is  progressing 
rapidly. 

The  theatre,  which  will  be  known  as 
the  Fairfield,  will  have  a  seating  ca- 
pacity of  1,000  and  the  building  will 
have  four  stores  and  six  offices  facing 
the  street. 

The  work  is  being  done  by  Edward 
Kounovsky,  and  when  completed  will 
cost  $91,000.  A  bond  issue  of  $57,500 
at  6  per  cent  on  the  property  has  been 
underwritten  by  C.  C.  Mitchell  &  Co. 


Engage  Salesmen  to 

Handle  Foursquare 

Product  in  Canada 


ROBERT  T.  KANE  AT  FAREWELL  BANQUET  IN  THE  LOS  ANGELES 
ATHLETIC  CLUB  BEFORE  LEAVING  FOR  CAMP 


Preparations  for  establishing  Hoff- 
man Foursquare  Canadian  Exchanges, 
arranged  ten  days  ago  in  conjunction 
with  the  Metro  Pictures  Service,  have 
proceeded  with  rapidity.  M.  H.  Hoff- 
man this  week  received  from  J.  J.  lin- 
ger, of  the  Metro  organization  at  the 
Montreal  office,  assurances  that  the 
special  salesmen  who  are  to  sell  Hoff- 
man-Foursquare exclusively  in  Can- 
ada are  already  engaged. 

"I  want  Canadian  exhibitors  to 
know,"  says  Mr.  Hoffman,  "that  our  ex- 
changes will  cover  the  three  chief  dis- 
tribution points  in  Canada.  We  shall 
have  offices  with  the  Metro  Pictures 
Service  in  Montreal,  Toronto,  St.  Johns 
and  New  Brunswick.  I  am  particular- 
ly desirous  that  it  should  be  known 
that  the  extreme  northeastern  portion 
of  Canada  will  be  covered  through  St. 
John. 

"From  inquiries  already  received  in 
the  Hoffman-Foursquare  Canadian  Ex- 
changes, established  with  the  Metro 
Pictures  Service,  in  Montreal,  Toronto, 
and  St.  John,  I  am  sure  that  our  fea- 
tures will  find  as  ready  a  welcome  as 
has  been  extended  them  in  the  United 
States." 


NAT  I  "BROWN  "RHEA  MITCHELL  AND  HENRY  B.  WALTHALL  AT  HIS  RIGHT  AND 
CLARA  WILLIAMS,  J.  WARREN  KERRIGAN,  IDA  LEWIS  AND  LOIS  WILSON  AT  HIS 
LEFT.  (Paralla) 


23 


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Goldwyn  to  Issue  Mary  Garden  Film  "Thais" 

to  Exhibitors  at  Regular  Rental  Price 

Quarter  of  Million  Dollar  Production,  With  Noted  Star,  to 
be  Published  December  30  at  No  Advance  to  Customers 


Goldwyn  Pictures  Corporation  makes 
an  announcement  of  interest  to  exhib- 
itors everywhere,  with  the  statement 
that  its  next  production,  "Thais,"  in 
which  Mary  Garden  makes  her  screen 
debut,  will  be  delivered  to  all  contract 
customers  of  Goldwyn  at  no  advance  in 
prices  above  what  they  pay  for  other 
Goldwyn  Pictures. 

"Thais,"  well  under  way  in  the  Gold- 
wyn Fort  Lee  studios,  will  be  published 
throughout  North  America  on  Decem- 
ber 30. 

Goldwyn's  action  in  making  a  quarter 
of  a  million  dollar  production  with  one 
of  the  greatest  of  stars  and  then  issuing 
it  to  all  regular  Goldwyn  contract  custo- 
mers at  no  advance  in  rental  prices  is 
unprecedented  in  the  picture  industry. 
This  news  will  come  as  a  welcome  sur- 
prise to  Goldwyn  customers. 

Samuel  Goldfish  and  his  associates 
have  from  the  beginning  had  this  sur- 
prise in  store  for  their  exhibitors.  They 


have  felt  that  nothing  Goldwyn  could 
produce  would,  be  too  big  or  costly  to 
give  at  regular  prices  to  the  exhibitors 
who  have  shown  such  confidence  in 
Goklwyn  and  responded  so  liberally  to 
the  company's  invitation  to  book  its  pro- 
ductions. 

Miss  Garden  herself,  knowing  that 
other  big  productions  had  been  sold  at 
high  rentals  and  played  to  high  admis- 
sion prices,  showed  tremendous  enthusi- 
asm when  told  by  Mr.  Goldfish  of  this 
plan,  declaring  it  to  be  her  wish,  as  well 
that  her  production  of  "Thais"  be  played 
to  the  largest  possible  audiences  and 
gain  for  her  an  introduction  to  all  of  the 
people  of  the  country  trom  the  start, 
rather  than  having  them  wait  until 
months  after  the  initial  release  date  to 
see  the  picture  played  in  popular  price 
houses. 

This  determination  by  Goldwyn  makes 
"Thais"  come  as  a  valuable  Christmas 
gift  for  the  exhibitors  of  North  America. 


H.  Lubin  Recovers 

From  Operation  and 

Leaves  Sanitarium 


General  Enterprises,  Inc.,  Officer 
Will  Leave  N.  Y.  This  Week  For 
Rest  at  Palm  Beach,  Florida 


Herbert  Lubin  of  General  Enterprises, 
Inc.,  owners  of  "The  Warrior"  and  other 
large  film  spectacles,  has  recovered 
from  the  operation  which  he  recently 
underwent  for  appendicitis.  He  was 
removed  this  week  from  The  Stern  San- 
itarium in  New  York  City  to  his  home. 

Owing  to  the  undue  severity  of  Mr. 
Lubin's  case,  it  will  be  necessary  for 
him  to  remain  away  from  his  office 
for  another  few  weeks  and  he  will  leave 
New  York  this  week  for  Palm  Beach, 
Florida.  He  will  remain  at  the  southern 
resort  until  his  strength  is  fully  re- 
gained. 

During  Mr.  Lubin's  absence  from  his 
offices  at  1000  Broadway,  Arthur  H. 
Sawyer,  also  of  General  Enterprises, 
Inc..  has  been  handling  the  entire  affairs 
of  the  company.  He  reported  this  week 
the  sale  of  several  important  territories 
for  "The  Warrior,"  which  stars  the 
giant  actor-soldier  "Maciste,"  the  hero 
of  D'Annunzio's  "Cabiria." 


Augustus  Thomas,  Dean  of  Playwrights, 

Joins  Raver  in  New  Picture  Concern 


Will  Write  Original  Stories  for  Production,  Supervise  Matters 
of  Picking  Casts,  Scenic  Investiture  and  Staging; 
Distinguished  Dramatist  Has  Written 
Score  of  Stage  Successes 


"Exploitation  Guide" 
Issued  on  "Warrior" 

Contains  Aid  Ideas 

In  order  to  fully  equip  all  buyers  of 
"The  Warrior,"  the  film  spectacle  star- 
ring the  Italian  giant,  Maciste,  with  a 
complete  service  for  the  exploitation  of 
the  picture,  Arthur  H.  Sawyer  of  Gen- 
eral Enterprises,  Inc.,  has  added  to  an 
already  comprehensive  list  of  aids,  an 
additional  eight-page  "Exploitation 
Guide." 

This  book  is  nine  by  twelve  in  size 
and  contains  among  other  things,  sev- 
eral styles  of  synopses  \o  suit  all  needs, 
a  biographical  sketch  of  Maciste,  the 
star,  and  an  unusual  quantity  of  espe- 
cially written  newspaper  stories  and  pro- 
gram fillers.  The  various  styles  of 
scene  cuts  are  well  illustrated  and  a 
complete  resume  of  the  wonderful  com- 
ments on  "The  Warrior"  by  the  New 
York  dailies,  theatrical  critics,  has  been 
so  compiled  as  to  be  readily  available 
for  reprinting  in  the  exhibitors'  news- 
paper advertisements  and  circular  mat- 
ter. Mr.  Sawyer  has  caused  a  special- 
ly orchestrated  musical  setting  by  M. 
Winkler  to  be  incorporated  in  the  "Ex- 
ploitation Guide"  in  the  belief  that  it 
can  be  more  conveniently  used  by  the 
theatre  men  than  an   individual  folder. 

Ketty  Galanta,  WilT 
Appear  in  Brenon's 
"Empty  Pockets"  Film 

Ketty  Galanta,  who  made  her  screen 
debut  in  Herbert  Brenon's  production, 
"The  Fall  of  the  Romanoffs,"  has  been 
re-engaged  by  Mr.  Brenon  for  the  role 
of  Maryla  in  "Empty  Pockets,"  now  be- 
ing produced  at  Hudson  Heights,  N.  J. 

Miss  Galanta  is  dividing  her  time  be- 
tween the  studio  by  day  and  the  thea- 
tre by  night,  as  she  appears  as  a  danc- 
ing girl  in  "Chu-Chin  Chow,"  playing 
at  the  Manhattan  Opera  House,  New 
York  City. 


By  the  terms  of  an  agreement,  the 
final  details  of  which  were  arranged 
last  week,  Augustus  Thomas,  the  dean 
of  American  playwrights,  becomes  asso- 
ciated with  Harry  Raver  in  the  forma- 
tion of  a  new  motion  picture  producing 
organization.  Augustus  Thomas,  in  ad- 
dition to  writing  original  stories,  which 
will  be  visualized  on  the  new  concern, 
will  also  act  in  an  advisory  capacity, 
with  respect  to  all  scenarios  accepted 
for  production  and  will  generally  super- 
vise all  matters  relative  to  the  selection 
of  casts,  scenic  investiture  and  staging. 
Twenty-five   Years   a  Writer 

Mr.  Thomas  has  achieved  a  place  in 
the  hearts  of  the  American  theatre-going 
public  equaled  by  few  contemporaneous 
playwrights.  For  more  than  twenty- 
five  years  he  has  contributed  consistent- 
ly successful  offerings  to  the  stage  and 
his  fame  as  a  dramatist  is  world-wide. 

Augustus  Thomas  has  been  accorded 
many  honors  in  the  form  of  decorations 
by  literary  bodies  of  the  highest  stand- 
ing, but  the  honor  he  prizes  most  high- 
ly is  that  conferred  upon  him  by  the 
American  Society  of  Arts  and  Letters, 
whose  recognition  of  his  notable  achieve- 
ments as  a  dramatist  was  recently  ex- 
pressed in  the  presentation  of  a  medal 


of  solid  gold.  Mr.  Thomas  is  the  only 
American  dramatist  who  has  ever  re- 
ceived this  mark  of  honor  from  the  So- 
ciety of  Arts  and  Letters. 

Was  a  Newspaper  Man 

Before  the  field  of  play wrighting  at- 
tracted him,  Augustus  Thomas  was  a 
newspaper  man.  In  1890  he  wrote  "Ala- 
bama," a  play  which  started  a  vogue, 
which  resulted  in  a  veritable  flood  of 
similar  offerings.  "Alabama"  was  a 
great  success  and  established  the  young 
playwright  forthwith.  Then  followed 
"Mr.  Carter  of  Cartersville"  and  "In 
Missouri,"  the  latter  play  representing 
Nat  Goodwin  in  a  new  type  of  role, 
which  added  greatly  to  the  reputations 
of  both  dramatist  and  actor. 

"Arizona,"  one  of  Mr.  Thomas'  most 
successful  plays,  appeared  in  1900.  This 
ran  for  two  seasons  on  Broadway  and 
later  toured  the  country  with  great  suc- 
cess. 

Among  his  better  known  plays  are 
"Colorado,"  "On  the;  Quiet,"  "The  Earl 
of  Pawtucket,"  "The  Harvest  Moon," 
"As  a  Man  Thinks,"  "The  Education  of 
Mr.  Pipp,"  "The  Embassy  Ball"  and 
"The  Witching  Hour." 

"The  Witching  Hour"  was  not  alone 
an  unusual  stage  success,  but  from  an 
artistic  and  financial  standpoint  dupli- 
cated its  record  as  an  exceptional  box- 
office  attraction  on  the  screen. 


24 


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SI 00,000  Paid  for  "Fall  of  The  Romanoffs," 

Herbert  Brenon  Film,  in  New  York  State 

Groups  of  Capitalists  Form  Syndicate  to  Exploit  Feature 
Depicting  Birth  of  Russian  Democracy;  Purchase 
Price  is  Called  a  Record 


"Her  Sister"  is  Next 
Olive  Tell  Feature 

For  Empire  All  Star 


"Her  Sister,"  the  screen  adaptation  of 
the  stage  play,  in  which  Charles  Froh- 
man  presented  Ethel  Barrymore  several 
years  ago,  will  be  Olive  Tell's  next 
starring  vehicle. 


"  With  the  New  York  state  rights  sell- 
ing for  $100,000,  "The  Fall  of  the  Ro- 
manoffs," Herbert  Brenon's  spectacular 
picture  drama,  depicting  the  birth  of 
Russian  democracy,  has  established  a 
new  film  record. 

The  purchase  was  made  from  A.  H. 
Wood,  the  theatrical  producer  and  half 
owner  of  "The  Fall  of  the  Romanoffs" 
with  Mr.  Brenon,  by  a  group  of  capital- 
ists organized  for  the  purpose.  The 
syndicate  of  purchasers  have  appointed 
Sol.  J.  Berman  as  sales  manager  to  han- 
dle the  New  York  territory. 

"The  Fall  of  the  Romanoffs"  has  just 
completed  a  three  weeks'  run  at  the 
oroadway  Theatre,  where  it  attracted 
capacity  business  at  a  two  dollar  scale 
of  prices.  The  successful  Broadway 
run  is  looked  upon  as  a  test  of  the  pro- 
duction's remarkable  appeal.  As  one 
critic  expressed  it.  no  film  drama  in  the 
history  of  the  silent  drama,  has  ever 
been  based  on  a  subject  of  such  world 
wide  interest.    The  whole  world  has  its 


eyes  today  on  Russia.  The  struggle  of 
Russia  for  freedom,  the  theme  of  "The 
Fall  of  the  Romanoffs"  has  held  the  at- 
tention of  every  nation. 

The  fact  that  A.  H.  Wood,  who  is 
considered  one  of  the  most  astute  man- 
agers in  the  theatrical  world,  invested 
a  half  interest  in  the  production,  tes- 
tifies to  its  box  office  value.  Mr.  Wood 
has  won  a  remarkable  reputation  for  his 
skill  in  picking  stage  successes. 

Mr.  Berman.  who  will  be  sales  man- 
ager of  the  production,  states  that  the 
sales  should  exceed  any  individual 
screen  offering  ever  made. 

Mr.  Berman  was  selected  by  the  pur- 
chasers of  the  New  York  state  rights, 
because  of  the  great  success  he  at- 
tained in  handling  Mr.  Brenon's  "War 
Brides."  Mr.  Brenon  knows  the  New 
York  field  of  exhibitors  and  theatres 
thoroughly,  and  is  recognized  as  the 
ablest  exchange  manager  in  his  field. 
His  New  York  offices  will  be  announced 
shortly. 


"Jackie  of  the  Navy" 

Mutual  Feature  is 
Now  in  Big  Demand 


With  the  country  in  the  throes  of  an 
outburst  of  patriotism  and  with  sailors 
everywhere  in  the  streets,  few  produc- 
tions have  had  a  more  remarkable  re- 
vival than  "Miss  Jackie  of  the  Navy," 
the  five-reel  Mutual  film  starring  Miss 
Margarita  Fischer. 

"Miss  Jackie  of  the  Navy"  was  a  suc- 
cess from  the  date  of  release  and  has 
been  playing  to  large  crowds  and  heavy 
bookings.  There  has  come,  however, 
during  the  last  few  weeks,  an  excep- 
tional demand  from  exhibitors  for  the 
production  and  those  who  have  taken 
advantage  of  the  public's  demand  for 
pictures  of  this  particular  type  has 
found  "Miss  Jackie"  a  big  box  office 
attraction,  it  is  said. 

Chandler  and  Wright  of  the  Ameri- 
can Theatre.  Montrose,  Colo.,  have 
written  the  following  letter: 

"When  can  we  get  a  return  date  on 
'Miss  Jackie  of  the  Navy?'  It  has 
taken  immensely  here.  Pleased  every- 
body. Would  very  much  like  return 
date." 


TRINITY  TRADING  CORP 

FORMED  TO  SELL  FILMS 

One  of  the  latest  concerns  to  enter 
the  field  of  distributors  of  motion  pic- 
tures is  the  Trinity  Trading  Corporation, 
of  Pelham  Manor,  N.  Y.  The  new  or- 
ganization is  capitalized  at  §50.000  and 
the  directors  are  Charles  F.  Pope,  Elea- 
nor O'Keefe,  and  Edgar  C  Beecroft,  501 
Fifth  Avenue,  New  York  City. 

They  will  act  as  agents  and  brokers 
in  the  sale  and  distribution  of  films. 


MISS  OLIVE  TELL 
(Empire-Mutual) 

Miss  Tell  has  a  dual  role  in  "Her  Sis- 
ter," first  appearing  as  a  young  Ameri- 
can girl,  and  later  as  an  Egyptian 
Seeress.  The  picture  is  nearing  com- 
pletion at  the  Long  Island  studios  of 
the  Empire  All-Star  company  and  will 
be  published  through  the  Mutual  Film 
Corporation. 


"Over  There,"  New  Patriotic  War  Feature 

Will  Be  Issued  on  Open  Mart  by  Select 

Six  Reel  Charles  Reichman  Corp.  Play  Starring  Anna  Q. 
Nilsson  Contains  Big  Points  of  Trench  Warfare 
With  Strong  Dramatic  Story 


King- Bee  on  Coast 


It  has  been  definitely  decided  by  Louis 
Burnstein.  president  of  the  King-Bee 
Films  Corporation,  that  their  new  studio 
will  be  located  in  Los  Angeles,  Cal.  Im- 
mediately following  the  making  of  their 
latest  two-reeler,  entitled  "The  Mu- 
sician," in  which  Billy  West  plays  a 
musician,  they  will  take  a  special  car  en 
route  to  the  Coast,  arriving  there  before 
Nov.  1st. 


Select  Pictures  Corporation  has  tak- 
en over  Charles  Richman's  latest  photo- 
pla\-,  "Over  There,"  and  is  publishing 
it  through  Select  Exchanges. 

"Over  There"  is  a  patriotic  photo- 
drama  in  six  reels,  produced  by  the 
Charles  Richman  Pictures  Corporation, 
with  Charles  Richman  and  Anna  Q. 
Nilsson  as  the  stars.  The  cast  also  in- 
cludes Gertrude  Berkeley,  who  won  re- 
nown as  the  mother  in  "War  Brides," 
and  Walter  Hiers.  who  has  played  the 
role  of  jolly  fat  friend  to  so  many  he- 
roes and  heroines  of  screenland. 

"Over  There"  is  notable  for  its  war 
scenes,  which  take  rank  with  best  war 
scenes  produced  outside  of  the  actual 
fighting  lines,  it  is  said.  The  battle 
areas  in  this  picture  are  extensive.  In- 
stead of  a  few  yards  of  trenches  and 
sandbags,  hundreds  of  feet  are  covered 
by  a  really  ramifying  system  of  counter 
trench  work. 

These  trenches  were  constructed  un- 


der the  supervision  of  Lieutenant  W.  A. 
O'Hara  of  the  Twenty-fourth  Battalion 
Canadian  Expeditionary  Force,  who 
participated  in  the  trench  warfare  in 
France. 

The  story  of  "Over  There"  is  based 
on  the  influence  exerted  on  a  really 
brave  man  by  pre-natal  happenings 
which  cause  him  to  fear  that  he  will 
prove  to  be  a  coward  when  put  to  the 
test.  This  failing  results  in  his  placing 
himself  in  an  unforunate  light  to  his 
friends  and  comrades  and  in  the  break- 
ing of  his  betrothal  by  the  girl  whom  he 
is  about  to  marry.  Later,  under  stress 
of  circumstances  and  compelled  by  the 
call  of  duty  the  fear  of  cowardice  is 
proved  to  be  a  bugaboo  and  courage 
wins  out  on  the  battle  front.  Many  pa- 
triotic scenes  punctuate  the  picture. 

The  acquisition  and  distribution  of 
"Over  There,"  by  Select  Pictures  marks 
the  fulfillment  by  the  Select  Company 
of  its  announced  policy  of  open  booking 
of  productions  of  merit. 


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Brenon  to  Follow  "Empty  Pockets"  Film 

With  Fantasy,  "Kismet,"  Starring  Skinner 


Plans  Big  Production  for  First  Independent  Picture; 
Woman  Thou  Gavest  Me"  From  Hall  Caine's 
Book  Also  Obtained 


'The 


Herbert  Brenon,  the  director-pro- 
ducer, announced  a  declaration  of  inde- 
pendence this  week.  In  becoming  an 
absolutely  independent  producer,  Mr. 
Brenon  is  the  only  big  director  entire- 
ly without  entangling  screen  alliances. 

Mr.  Brenon  is  well  known  to  picture 
devotees  through  his  creation  of  the 
Annette  Kellerman  fantasies,  including 
"A  Daughter  of  the  Gods,"  and  of  the 
Alia  Nazimova  production,  "War 
Brides."  Mr.  Brenon  has  just  proven 
his  discernment  and  knowledge  of  the 
public  taste  by  producing  "The  Fall  of 
the  Romanoffs,"  which  was  built  around 
the  Russian  autocracy  and  the  birth  of 
the  new  freedom.  "The  Fall  of  the 
Romanoffs"  came  into  the  Broadway 
Theatre  last  October  21,  and  since  the 
premiere  performance  has  played  to  ca- 
pacity business.  The  advance  sale  was 
a  record  breaker.  In  fact,  no  picture 
drama  since  "The  Birth  of  a  Nation" 
ever  started  its  public  career  with  such 
marked  success. 

Man  of  Ideas 

"The  Fall  of  the  Romanoffs"  is  Mr. 
Brenon's  best  production.  Brenon  is  a 
man  of  ideas,  distinct  ideals  and  a  de- 
termination to  never  stand  still.  Im- 
mediately following  the  presentation  of 
"The  Fall  of  the  Romanoffs"  Mr. 
Brenon  announced  his  independence. 

The  announcement  came  from  a  hos- 
pital  bed,   where    Mr.    Brenon  under- 


went an  operation  for  appendicitis  at 
the  Postgraduate  Hospital.  Mr.  Brenon 
had  personally  supervised  the  prepara- 
tions for  the  Broadway  opening  and  at- 
tended the   first  performances. 

Mr.  Brenon  now  is  in  absolute  con- 
trol of  the  corporation  bearing  his 
name.  Other  interests  have  been  pur- 
chased. Mr.  Brenon  has  practically 
finished  "Empty  Pockets,"  visualized 
from  Rupert  Hughes's  mystery  ro- 
mance. 

Has  Big  Scenes 

Mr.  Brenon  has  also  arranged  to  pre- 
sent Otis  Skinner  in  Edward  Knob- 
lock's  "Kismet,"  and  intends  to  make 
it  the  greatest  production  of  his  career. 
The  Knoblock  fantasy  of  the  days  of 
Haroun-al-Raschid  offers  wonderful  op- 
portunities with  its  sumptuousness  of 
mise-en-scene,  the  story  sweeping 
through  crowded  bazaars,  thronged 
mosques,  glittering  palaces,  harems 
with  pools  of  bathing  girls,  and  even 
the  desert  itself. 

The  presentation  of  Mr.  Skinner  on 
the  screen  has  unusual  significance. 
Up  to  last  week  he  had  refused  every 
motion  picture  offer. 

Mr.  Brenon's  other  big  announce- 
ment concerns  Hall  Caine's  widely 
popular  novel,  "The  Woman  Thou  Gav- 
est Me."  Mr.  Brenon  has  arranged  to 
present  this  romance  with  its  widely 
discussed  handling  of  religion  and  di- 
vorce on  the  screen. 


Enthusiastic  Reception  of  "Spreading  Dawn" 

First  Jane  Cowl  Film,  Expected  in  South 


With  the  publication  of  Jane  Cowl's 
first  Goldwyn,  picture,  "The  Spreading 
Dawn,"  from  the  story  by  Basil  King, 
in  The  Saturday  Evening  Post,  the 
noted  emotional  actress  of  the  speak- 
ing stage  will  be  seen  for  the  first  time 
as  a  star  in  a  number  of  cities  of  the 
south. 

What  managers  of  the  speaking  thea- 
tres have  declared  a  Southern  predilec- 
tion for  musical  comedy  and  farce,  has 
kept  Miss  Cowl  in  her  tours  from  be- 
ing booked  south  of  the  Mason  and 
Dixon  Line,  and  Southerners  have  come 
to  know  her  only  through  her  reputation 


as  a  favorite  in  the  Northern  cities 
where  she  has  appeared.  That  these 
managers  were  utterly  wrong  in  their 
estimate  of  native  appreciation  is  proved 
in  the  booking  in  the  South  of  Miss 
Cowl's  present  venture  as  a  picture  star. 
The  picture  field  is  utterly  independent 
of  the  system  of  booking  which  brings 
attractions  to  the  speaking  theatres,  so 
no  handicap  was  offered  in  that  direc- 
tion. 

Leading  theatres  in  a  number  of 
southern  cities  are  paying  high  prices 
for  the  privilege  of  showing  "The 
Spreading  Dawn." 


R 


Sidney  Garrett  Takes 
Charge  of  U.  S.  Branch 
for  J.  F.  Brockliss,  Inc. 

Sidney  Garrett,  president  of  the  film 
exporting  business  of  J.  Frank  Brockliss, 
Inc.,  of  729  Seventh  avenue,  New  York, 
belongs  to  the  new  school  of  film  execu- 
tives. Born  in  England,  Mr.  Garrett 
had  considerable  commercial  experience 
in  London,  and  five  years  ago  at  Mon- 
treal, in  Canada  he  was  identified  with 


SIDNEY  GARRETT, 
President,  J.  Frank  Brockliss,  Inc. 

several  big  industrial  undertakings.  Mr. 
Garrett  is  thirty-four  years  of  age. 

Energetic  and  enterprising,  Mr.  Gar- 
rett in  1916  went  to  New  York  and 
broke  into  the  film  game  by  buying  pic- 
tures for  foreign  markets.  About  the 
same  time  Mr.  Brockliss  established  an 
American  branch  of  his  world-wide  film 
distributing  business  and  early  last 
spring  the  two  operators  joined  forces. 
Mr.  Brockliss  has  since  returned  to  Eng- 
land, leaving  Mr.  Garrett  as  president 
of  the  American  branch  of  the  business, 
in  sole  control. 

Mr.  Garrett  has  personally  handled 
such  big  film  deals  for  abroad  as  "In- 
tolerance," "The  Deemster,"  "The  Bar- 
rier," "The  Mormon  Maid,"  "Billy  West 
Comedies,"  "For  the  Freedom  of  the 
World"  and  many  others.  He  buys  pic- 
tures for  England,  France,  Italy,  The 
Balkans,  China,  Japan  and  for  South 
America. 


"The  Honeymoon"  with 
Norma  Talmadge  is 

Now  in  Production 


"SUNSHINE  ALLEY"  NEXT  MAE  MARSH  FILM 

GIVES  STAR  CHANCE  TO  DO  STELLAR  WORK 


Work  on  "The  Honeymoon,"  feature 
which  stars  Miss  Norma  Talmadge,  and 
which  will  be  published  through  Select 
Pictures  Corporation,  is  well  under 
way.  The  production  is  being  photo- 
graphed on  the  Canadian  side  of  Niag- 
ara Falls. 

The  story,  which  is  humorous,  is  said 
to  give  the  star  an  excellent  role.  She 
is  being  supported  by  Earle  Fox,  and 
the  cast  includes  Maude  Turner  Gordon, 
Harris  Gordon,  Russell  Bassett,  Lillian 
Cook,  Samuel  Coit  and  Julia  Bruns. 


"Sunshine  Alley,"  Mae  Marsh's  next 
starring  vehicle,  under  the  Goldwyn 
banner,  was  written  by  Mary  Rider.  It 
is  said  to  fit  the  capabilities  of  the  lit- 
tle star  especially  well  and  gives  oppor- 
tunity for  the  full  display  of  her  tal- 
ents. The  story  is  replete  with  human 
interest  and  allows  the  star  to  develop 
her  part  in  her  own  inimitable  way. 

The  advertising  possibilities  of  "Sun- 
shine Alley"  are  many. 

Special  lobby  decorations  in  the  way 

26 


of  cut-out  animals  and  lithographs 
mounted  on  compo-board  are  suggested 
by  the  Goldwyn  company,  as  well  as 
photo-gelatine  portraits  of  Mae  Marsh. 

"Sunshine  Alley"  is  being  given  wide 
publicity,  which  can  be  enhanced  con- 
siderably by  securing  the  co-operation 
of  local  S.  P.  C.  A.  or  Audubon  socie- 
ties. A  large  part  in  the  production  is 
played  by  animal  actors  and  it  is  said 
to  teach  kindness  to  birds  and  animals, 
a  subject  heretofore  untouched  upon  the 
screen. 


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Charles  Ray  in 

"THE  SON  OF  HIS  FATHER" 

Ince-Paramount  comedy-drama;  five  parts;  published  Oct.  29 

As  a  whole  Fine 

Story   Entertaining 

Star   Splendid 

Support   Ample 

Settings   Appropriate 

Photography  Clear 

Exhibitors  and  patrons  should  not  be  disappointed  with 
"The  Son  of  His  Father,"  as  it  is  a  fitting  production  for  this 
popular  star  to  make  his  appearance  under  the  Paramount 
banner.  Mr.  Ray's  talent  is  given  a  wide  range  in  character- 
izing Gordin  Carbhoy,  and  he  handles  the  role  to  a  perfection 
which  will  no  doubt  please  the  most  fastidious.  The  produc- 
tion is  a  clean,  high  class  comedy  which  can  be  shown  in- 
telligent and  refined  audiences  with  as  much  confidence  as  it 
can  be  run  to  the  class  of  audience  with  lesser  intelligence. 

Mr.  Ray  is  well  supported  by  Viola  Vale,  Robert  McKim, 
George  Nicholls,  John  K.  French,  John  P.  Lockney  and 
George  Hoffman.  Victor  Schertzinger  directed  the  produc- 
tion. The  story  is  adapted  from  Ridgewell  Cullum's  novel. 
The  settings  have  been  very  well  chosen  and  the  photography 
is  excellent. 

The  story:  Gordon  Carbhoy,  the  spoiled  son  of  a 
wealthy  father,  owner  of  several  railroads,  is  sent  out  by  his 
father  to  turn  $5,000  into  $100,000  in  six  months,  as  Gordon 
has  said  he  can  do.  He  meets  Silas  Mallinsbee,  who  resides 
at  Buffalo  Falls,  and  is  anxious  to  have  the  railroad  build  a 
station  at  that  point.  Mallinsbee  cannot  come  to  an  agree- 
ment with  Slossom,  Carbhoy's  representative.  Gordon  takes 
things  into  his  hands,  has  Slosson  made  a  captive  and  the 
next  day  when  his  father  arrives,  he  also  is  made  a  captive. 
Using  his  father's  code,  Gordon  orders  the  train  crew  to 
Buffalo  Falls,  and  construction  is  begun.  After  the  work  is 
well  under  way,  Gordon  brings  his  report  to  his  father,  who 
is  proud  of  his  son.  And  then,  the  little  love  affair  which  had 
been  going  on  between  Gordon  and  Hazel,  daughter  of  Mallins- 
bee, comes  to  a  head,  and  Hazel  promises  to  become  Gordon's 
wife. 


Theda  Bara  in 

"CLEOPATRA" 

Fox  super  picture  drama;  ten  parts;  published  October  14 

As  a  whole  Overwhelming 

Story   Tremendous 

Star   Magnificent 

Support   Exceptional 

Settings   Sumptuous 

Photography  Gorgeous 

Cleopatra,  the  Siren  of  the  Nile,  lives  again  in  the  stunning 
characterization  of  Theda  Bara  in  this  production  of  over- 


powering import  in  the  history  of  pictures.  J.  Gordon  Ed- 
wards has  reached  the  pinnacle  of  directorship,  for  his 
handling  of  the  vast  crowds  as  well  as  the  delicate  manipula- 
tion of  close-ups,  affords  the  public  an  opportunity  to  see  a 
picture  that  has  no  equal.  There  are  entire  Egyptian  and 
Roman  cities  with  their  entire  population  in  action.  The 
battle  of  Actium  is  the  first  great  naval  conflict  to  be  filmed. 

Miss  Bara  achieves  by  the  sheer  force  of  her  magnetic  per- 
sonality a  brilliant  star  in  the  diadem  of  her  many  successes. 
Her  work  is  daring  in  the  extreme,  human  in  understanding 
and  divine  in  beauty.  She  is  ably  supported  by  a  cast  includ- 
ing Fritz  Leiber,  Thurston  Hall,  Albert  Roscoe,  Herschel 
Mayall,  Art  Acord,  Henri  de  Vries,  Dorothy  Drake  and 
Genevieve  Blinn. 

The  story:  Cleopatra,  by  a  clever  ruse,  reaches  Caesar 
and  he  falls  a  victim  to  her  charms.  They  plan  to  rule  the 
world  together,  but  Caesar  falls.  Cleopatra's  life  is  desired  by 
the  church,  for  the  wanton's  rule  has  become  intolerable. 
Pharon,  a  high  priest,  is  given  the  sacred  dagger  to  take  her 
life.  He  gives  her  his  love  instead,  and  when  she  is  in  need 
of  vast  sums  of  money,  leads  her  to  the  tomb  of  his  ancestors, 
where  she  tears  the  treasure  from  the  breast  of  the  mummy. 
With  this  wealth  she  goes  to  Rome  to  meet  Antony.  He 
leaves  the  affairs  of  state  and  travels  to  Alexandria  with  her, 
where  they  revel.  Antony  is  recalled  to  Rome  and  married  to 
Octavia,  but  his  soul  cries  out  for  Cleopatra.  He  sends  her  a 
message  to  arm  her  ships  and  meet  his  at  Actium,  where  they 
battle  the  opposing  forces.  They  are  overpowered  and  fly  to 
Alexandria.  There  they  are  captured  by  Octavius.  Antony 
dies  in  Cleopatra's  arms.  And  before  Cleopatra  is  dragged 
at  the  chariot  wheels  of  Octavius.  Pharon,  the  priest,  who  has 
never  ceased  to  love  her,  brings  her  the  serpent  she  joyously 
takes  to  her  breast  and  she  dies  royally  with  her  crown  on 
her  head  and  her  sceptre  in  her  hand,  as  becomes  Egypt. 


Charles  Conklin  in 

"A  PULLMAN  BRIDE" 

Mack  Sennett-Paramount  comedy:  two  parts;  published  Nov.  18 

A  production  with  suggestive  comedy  and  vulgar  humor 
best  describes  "A  Pullman  Bride."  If  an  exhibitor  is  anxious 
to  keep  his  high  class  patrons  it  will  be  well  not  to  book  this 
comedy.  But  if  he  wants  to  entertain  audiences  with  nauseating 
risque  comedies  here  is  a  good  one.  Little  more  can  be  said 
about  it. 

The  story  tells  of  a  waiter,  in  the  guise  of  a  count,  who 
marries  a  rich  girl.  They  go  for  a  honeymoon  and  on  the 
train  encounter  many  misfortunes,  which,  portrayed  as  they 
are,  often  disgust. 


FOUR  SCENES  FROM  "CLEOPATRA,"  THE  BIG  FOX  PRODUCTION 


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Roy  Stewart  in 

'•ONE  SHOT  ROSS" 

Kay-Bee-Triangle  drama;  five  parts;  published  October  14. 

As  a  whole  Average 

Story   .  . .  .•.  Western 

Star  Forceful 

Support   Good 

Settings   In  keeping 

Photography   Clear 

Audiences  at  the  Lake  Shore  theater,  Chicago,  enjoyed 
"One  Shot  Ross,"  the  Triangle  feature,  starring  Roy  Stew- 
art, assisted  by  Josie  Sedgwick,  Jack  Richardson,  Louis  Dur- 
ham and  William  Elingford.  The  story  was  written  by  Lam- 
bert Hillyer  and  directed  by  Cliff  Smith.  It  is  typical  west- 
ern melodrama,  with  tough  dance  halls,  stage  coach  holdups 
and  rugged  western  characters,  well  acted  and  well  staged 
amidst  sagebrush-covered  mountains. 

The  story  concerns  a  daredevil  reformer  who  cleans  a 
town  and  puts  to  rout  a  gang  of  bad  men  with  his  trusty  gun. 
He  is  also  successful  as  an  amateur  detective  and  by  as- 
suming insanity  gains  information  that  enables  him  to  cap- 
ture the  ringleader  of  a  gang  of  thieves.  He  is  rewarded  in 
the  end  by  a  pretty  miss  whose  father's  name  he  has  cleared 
of  wrongdoing.  This  is  an  average  feature  for  those  who 
like  lots  of  shooting  in  their  picture  plays.  Chicago  cen- 
sors cut  out  so  many  scenes  it  made  the  picture  very  jumpy 
and  left  much  to  the  imagination. 

The  story;  "One  Shot  Ross"  cleans  up  a  tough  town  by 
intimidation  but  in  doing  so  shoots  the  father  of  a  little 
child.  He  moves  on  to  another  town,  is  injured  in  a  stage 
coach  holdup  and  nursed  back  to  health  by  Nan  Sheridan. 
Jim  Butler,  a  tough  character,  attempts  to  win  the  love  of 
Nan  and  when  she  repulses  him  he  forces  a  minister  to  mar- 
ry them.  In  the  meantime  Butler's  henchmen  have  stolen 
some  cattle  and  while  driving  them  off,  "One  Shot"  blows 
up  a  mountain,  trapping  the  gang.  He  learns  of  Nan's  pre- 
dicament and  saves  her  from  Butler's  rage,  as  well  as  exon- 
erates Nan's  father,  who  has  been  accused  of  sharing  in  the 
stage  coach  loot. 


Mrs.  Vernon  Castle  in 

"STRANDED  IN  ARCADY" 

Astra-Pathe  drama;  five  parts;  published  October  14 

As  a  whole  Likeable 

Story   4  ,  Pleasing 

Star   Enjoyable 

Support   Suitable 

Settings   Splendid  » 

Photography   Excellent 

Motion  picture  theatre  patrons  will  enjoy  "Stranded  in 
Arcady"  and  will  be  pleased  with  Mrs.  Vernon  Castle,  who 
undertakes  some  daring  swimming  feats  in  a  seemingly  easy 
manner.  The  exterior  settings  in  this  production  are  wonder- 
ful and  the  photography  is  excellent.  Elliott  Dexter,  Pell 
Trenton  and  Georgio  Ma/eroni  support  Mrs.  Castle.  The 
scenario  is  by  Philip  Bartholomae  and  direction  by  Frank 
Crane. 

The  story:  Lucy  Millington  and  Donald  Prime  find 
themselves  stranded  on  a  seemingly  deserted  island.  Prime 
is  the  author  of  a  book  in  which  he  writes  of  women  as 
knowing  nothing  and  being  useless.  Lucy  Millington  soon 
shows  to  Prime  that  at  least  some  women  can  do  many 
things.  While  endeavoring  to  make  their  escape  they  find 
themselves  attacked  by  ruffians  and  things  begin  to  look  bad 
for  their  safety,  when  two  of  Prime's  friends  come  upon  the 
scene.  Donald  and  Lucy  are  rescued  and  learn  they  are  heirs 
to  a  large  sum  of  money.  They  make  a  dash  to  the  attor- 
ney's office  and  find  the  reason  they  were  stranded  is  that 
someone  else  is  trying  to  claim  the  fortune.  They  are  suc- 
cessful in  getting  the  money  rightfully  belonging  to  them  and 
Lucy  Millington  becomes  Lucy  Prime. 


Geraldine  Farrar  in 

"THE  WOMAN  GOD  FORGOT" 

Artcraft  drama;  five  parts;  published  October  8 

As  a  whole  Well  done 

Story   Interesting 

Star   >  Charming 

Support  Sufficient 

Settings  Excellrnt 

Photography  Splendid 

Like  most  spectacles,  there  is  a  very  light  story  to  "The' 
Woman  God  Forgot"  and  if  it  were  not  for  the  masterly  way 
in  which  it  has  been  produced  there  would  be  many  draggy, 


tiiesome  situations.  But  it  is  a  spectacle.  The  costuming  is 
wonderful  as  are  the  settings  and  photography.  Geraldine 
Farrar  is  splendid  and  from  this  standpoint  the  film  will  please. 

An  exhibitor  catering  to  an  intelligent  audience  undoubt- 
edly will  have  success  with  this  production,  but  for  the  every- 
day motion  picture  patron,  who  does  not  have  enough  frivolity 
in  life  to  appreciate  spectacles,  it  will  fall  short  as  entertain- 
ment. 

There  are  a  number  of  stirring  battle  scenes  and  some 
"Intolerance"  throwing-off-the-wall  "stunts"  have  been  well 
injected  into  the  picture.  An  excellent  cast  supports  Miss 
Farrar,  including  Raymond  Hatton,  Wallace  Reid,  Hobart 
Bosworth,  Theodore  Kosloff,  Walter  Long,  Charles  B.  Rogers 
and  Olga  Grey.  The  story  is  by  Jeanie  Macpherson  and  the 
direction  by  Cecil  B.  DeMille. 

The  story  tells  of  an  Aztec  king  who  resents  the  intru- 
sion of  the  Spaniards,  who  have  come  to  convert  the  Aztecs 
t^  the  cross.  Because  Tezca,  daughter  of  the  king,  loves  Alva- 
rado,  one  of  the  Spanish  captains,  she  allows  the  Spaniards  to 
enter  the  palace  and  after  a  terrific  battle  she  is  the  only  sur- 
viving Aztec  and  they  allow  her  to  depart  in  peace.  Alvarado 
comes  wooing  the  last  of  the  Aztecs  and  wins  her. 


Charles  Chaplin  in 

"THE  ADVENTURER" 

Lone  Star-Mutual  comedy;  two  parts;  published  October  22 

Every  action  of  Charlie  Chaplin  in  "The  Adventurer" 
will  make  theatre  patrons  laugh.  This  undoubtedly  is  even 
better  than  any  previous  Chaplin  comedy.  Every  exhibitor 
will  make  money  with  it.  Charlie  is  an  escaped  convict  and 
his  efforts  to  elude  his  captors  are  exceptionally  laughable. 

The  story:  After  eluding  the  prison  guards,  Charlie  res- 
cues the  mother  of  a  beautiful  young  lady  and  is  taken  to  her 
home.  He  is  afraid  he  will  be  caught  and  even  the  sound  of  a 
popping  cork  being  pulled  from  a  champagne  bottle  forces 
Charlie  to  throw  up  his  hands. 

A  jealous  suitor  of  the  young  lady  notifies  the  police  that 
the  convict  is  nearby  and  several  guards  endeavor  to  catch 
him.  The  chase  goes  on  inside  the  house,  up  and  down- 
stairs, and  just  when  the  guards  think  they  have  him,  Charlie 
eludes  them.  One  of  the  funny  situations  is  when  Charlie, 
at  his  wits  end,  dons  a  lampshade  and  the  guards  walk 
right  by  him. 

A  big,  burly  guard  captures  Charlie,  but  Charlie  intro- 
duces him  to  his  lady-love  and  while  the  guard  is  shaking 
hands,  Charlie  again  escapes.  As  the  film  ends  the  guards 
are  still  chasing  him. 


Ethel  Clayton  in 

"THE  DORMANT  POWER" 

World  Drama;  five  parts;  published  October  22 

As  a  whole  Good 

Story   Melodramatic 

Star   Fine 

Support   Ample 

Settings   Faithful 

Photography   Clear 

There  is  a  class  of  motion  picture  patrons  who  find  de- 
light in  stories  dealing  with  domestic  difficulties.  The  ex- 
hibitor catering  to  this  class  will  undoubtedly  find  in  "The 
Dormant  Power"  a  well  selected  subject.  The  story  has 
been  handled  in  such  a  manner  that  theatre  patrons  will  not 
be  able  to  guess  the  outcome  until  it  is  worked  out  to  its 
ending.  Ethel  Clayton  at  all  times  gives  her  role  a  pleasing 
characterization.  The  other  members,  Montagu  Love,  Ed- 
ward Langford  and  Muriel  Ostriche  handle  their  parts  well. 
The  story  is  by  Florence  C.  Bolles  and  the  direction  by 
Travers  Vale. 

The  story:  Christine  Maxwell  is  unhappily  married  and 
constantly  thinks  of  Carl  Randolph,  whom  she  had  once 
helped  regenerate.  Her  husband,  an  unscrupulous  business 
man,  steals  an  invention  from  one  of  his  employes  and  then 
murders  him  when  the  employee  demands  the  return  of  the 
plans.  The  dead  inventor's  wife  and  Carl  Randolph  plan  to 
prosecute  Maxwell.  Frightened,  Maxwell  demands  his  wife 
win  Randolph's  silence,  but  Christine  fails.  When  Maxwell 
learns  the  truth,  he  attacks  his  wife.  The  wife  of  the  man 
he  murdered,  who  is  employed  in  his  home  as  a  maid,  kills 
him.  The  maid  is  tried  for  the  murder  of  Maxwell  and  is 
exonerated.  Christine  promises  her  that  all  proceeds  from 
her  late  husband's  invention  will  be  turned  over  to  her  and 
then  Christine  and  Carl  pursue  the  road  to  happiness. 


28 


JtMt    E     X     H      I      B      I      T  O 

Herbert  Rawlinson  in 

"THE  MAN  TRAP" 

Bluebird  drama;  five  parts;  published  October  29. 

As  a  whole  Good 

Story   Well  Handled 

Star  Likeable 

Support   Plenty 

Settings   Faithful 

Photography   Clear 

There  is  a  well  developed  plot  in  "The  Man  Trap"  and  the 
outcome  of  the  story  is  not  divulged  in  the  second  reel,  as  is 
frequently  the  case,  but  the  story  is  not  at  all  times  easy  to 
follow.  However,  many  audiences  will  enjoy  the  unfolding  of 
this  screen  drama.  Herbert  Rawlinson  makes  a  clean  cut  hero 
and  his  work  registers  good.  His  supporting  cast  consists  of 
Ruby  LaFayette,  Sally  Starr,  Jack  Nelson,  Mark  Fenton,  Frank 
MacQuarrie  and  Hal  Wilson.  The  direction  is  by  Waldemar 
Young. 

I  he  story  R.  H.  Steadman  and  Inspector  Finch,  holding 
civil  positions,  find  themselves  in  a  tight  place  and  decide  to 
fix  the  evidence  of  their  guilt  upon  John  Mull,  a  young  news- 
paper reporter.  The  trick  works  and  Mull  is  sent  to  prison. 
He  escapes  and  plans  revenge  upon  both  Steadman  and  Finch. 
Burton  Grange  is  in  love  with  Bess  Miller,  niece  of  Steadman. 


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A  TENSE  MOMENT  FROM  "THE  MAN  TRAP."  FEATURING 
HERBERT  RAWLINSON.  (Bluebird.) 

Steadman  objects  to  Grange  and  when  the  young  people  plan 
an  elopment,  Steadman  and  Grange  have  an  argument.  Grange 
strikes  Steadman,  and  believes  he  has  killed  him,  but  Steadman 
recovers.  While  Grange  flees.  Finch  comes  upon  Steadman  and 
kills  the  latter  in  another  fight.  However,  Grange  not  know- 
ing of  the  second  encounter,  thinks  that  he  is  guilty  of  murder. 
When  John  Mull  hears  that  Steadman  is  dead,  he  goes  to  Finch 
to  get  revenge  and  finds  the  papers  which  caused  him  to  be  sent 
to  the  penitentiary.  Mull  captures  Finch  and  takes  him  before 
Grange's  father,  who  is  district  attorney.  The  third  degree 
forces  a  confession  from  Finch  that  he  killed  Steadman. 
Grange,  not  knowing  of  the  confession  and  believing  he  killed 
Steadman,  blames  Bess.  This  estranges  the  sweethearts,  and 
Bess  finds  that  John,  a  former  suitor,  is  the  man  she  really 
loves,  and  the  picture  closes  showing  her  as  a  new  member 
of  the  Mull  family. 

Mme.  Petrova  in 

"MORE  TRUTH  THAN  POETRY" 

Metro  drama;  five  parts;  published  October  22 

As  a  whole  Good 

Story   New 

Star  Well  cast 

Support  Adequate 

Settings   Suitable 

Photography  ."  .....Agreeable 

There  is  originality  in  the  story  of  "More  Truth  Than 
Poetry"  and  a  variance  in  the  role  of  Mme.  Petrova  that 
should  win  an  audience  almost  from  the  start.  Mme.  Pe- 
trova has  an  opportunity  to  show  her  versatility  in  a  role 
other  than  that  of  a  cold,  dignified  woman  of  the  world  and 
she  handles  the  part  of  Vera  Blair  in  a  satisfactory  manner. 

The  originality  in  this  production  lies  in  the  part  where 
Mme.  Petrova  appears  as  a  novelist  and  while  she  dictates 
her  story-plot  to  her  stenographer,  the  story  is  visualized 


with  Mme.  Petrova  taking  the  leading  part.  Undoubtedly 
this  is  a  sort  of  production  that  will  prove  appealing  to  the 
majority  of  audiences.  Mahlon  Hamilton  and  Violet  Reed 
are  among  Mme.  Petrova's  supporting  cast. 

The  story:  While  waiting  for  her  fiance  to  take  her  to 
the  theatre,  Eleanor,  a  novelist,  dictates  a  story  to  her  ste- 
nographer. She  tells  of  Vera  Blair,  who  is  married  to  a  law- 
yer with  no  clients.  Vera  sells  short  stories  to  help  finance 
the  home,  and  does  all  in  her  power  to  help  her  husband, 
who  is  possessed  of  latent  will  power.  One  of  their  friends 
kills  a  man  for  making  love  to  his  wife  and  Blair  is  given 
charge  of  the  case.  He  succeeds  in  freeing  the  man  and  be- 
comes successful.  With  success  comes  neglect  of  wife  and 
one  night  Vera,  finding  her  husband  in  a  hotel  with  another 
woman,  kills  him.  She  is  tried  for  murder  and  freed  by  the 
unwritten  law.  At  the  close  of  the  thrilling  drama  Eleanor 
and  her  fiance  make  preparations  for  their  departure  to  the 
theatre. 


Alice  Brady  in 

"THE  MAID  OF  BELGIUM" 

World-Brady  drama;  five  parts;  published  October  15 

As  a  whole  Brilliant 

Story   Perfect 

Star   Exquisite 

Support   Splendid 

Settings   Excellent 

Photography   Satisfactory 

"The  Maid  of  Belgium,"  with  Alice  Brady  in  the  title 
role,  sets  a  new  standard  of  excellence  for  the  World-Pictures. 
It  is  a  gem  of  the  first  water,  a  clear,  vivid  story  of  a  charm- 
ing girl  whose  mind  becomes  deranged  by  the  horrors  of  the 
Belgian  bombardment.  Adrian  Gil-Spear  has  written  a  pow- 
erful theme  far  removed  from  the  usual  picture,  and  Alice 
Brady's  sterling  portrayal  of  the  heroine  proves  her  a  star 
of  exceptional  ability.  If  she  has  an  ambition  to  play  in  a 
Shakespearean  production,  this  characterization  gives  promise 
of  an  Ophelia  that  will  go  down  in  history. 

She  was  excellently  supported  by  a  cast  including  Anthony 
Merlo,  Louise  deRigney,  George  MacQuarrie,  Richard  Clarke, 
Lotta  Burnell. 

The  story:  In  the  little  town  of  Saint  Michelet  the  bom- 
bardment of  the  enemy  kills  practically  all  the  citizens  and 
deranges  the  mind  of  Adoree,  a  Belgian  girl.  She  is  found 
with  a  broken  doll  near  the  road  and  is  adopted  by  the  Hud- 
sons,  wealthy  American  tourists.  They  return  to  America 
and  Adoree's  childish  ways  rouse  in  the  husband  the  old 
longing  for  children  of  their  own.  Adoree  faints  at  the 
garden  party  given  by  the  Hudsons  and  the  physician  who 
is  called  tells  Mrs.  Hudson  that  Adoree  faces  the  responsibility 
of  motherhood.  Mr.  Hudson  is  called  away  on  business  and 
Mrs.  Hudson  plans  to  adopt  the  baby  when  it  is  born  and  to 
tell  her  husband  the  child  is  theirs.  This  is  done  and  all  goes 
well  until  the  pangs  of  mother  love  consume  Adoree  and  she 
steals  her  child.  The  family  believe  they  have  been  drowned 
and  dynamite  the  lake  to  recover  the  bodies.  Adoree  has 
hidden  on  an  island  in  the  lake  and  the  shock  from  the  dyna- 
mite restores  her  memory.  In  the  hospital  she  tells  her  past, 
her  marriage  to  the  Viscount  de  Michelet  and  the  doctor  goes 
to  Mrs.  Hudson  to  tell  her  the  baby  must  be  restored  to  the 
mother,  who  had  been  a  happy  wife  instead  of  an  outraged 
refugee.  The  child  is  restored  to  her,  and  the  Viscount,  who 
is  in  America  collecting  funds  for  Belgium,  is  brought  to 
her  and  their  happiness  is  restored. 


"FATTY  AT.  CONEY  ISLAND" 

Arbuckle-Paramount  comedy;  two  parts;  published  Nov.  4. 

Vulgarity  creeps  into  this  Arbuckle  comedy,  despite  Mr. 
Arbuckle's  emphatic  announcement  that  he  would  make  clean, 
wholesome  farces. 

Persons  with  refined  tastes  will  be  insulted  at  the  situa- 
tions in  many  cases. 

There  are  fhany  comedy  points  in  "Fatty  at  Coney  Island" 
which  are  clever,  original  and  funny  and  some  that  do  not 
reach  the  objectionable,  but  for  the  exhibitor  catering  to  the 
high  class  audience  this  production  should  be  taboo. 

The  story:  Fatty  endeavors  to  get  away  from  his  wife 
and  does  so  by  concealing  himself  in  the  sand  and  watching 
her  maneuvers  by  means  of  periscope.  After  she  is  well 
out  of  the  way  he  embarks  for  Coney  Island,  where  he  meets 
a  girl  and  after  a  ride  on  the  chutes  and  a  good  "ducking" 
they  decide  to  go  in  swimming.  Fatty  is  unable  to  obtain  a 
suit  large  enough  for  him,  but  he  manages  to  steal  one1  be- 
longing to  a  woman  and  by  means  of  the  suit  and  false 
curls,  he  becomes  a  favorite  with  the  men.  Wifie  appears  on 
the  scene  and  when  the  wig  is  lifted  things  begin  to  happen 
to  Fatty. 


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Margery  Wilson  in 

•WILD  SUMAC 

Triangle  drama;  five  parts;  published  October  14 

As  a  whole  Mediocre 

Story   Average 

Star   Fair 

Support   Lots  of  it 

Settings  Appropriate 

Photography   '  Clear 

The  story  of  "Wild  Sumac"  is  one  of  those  mediocre,  trite 
affairs  and  maybe  in  the  cheap  houses  where  patrons  are 
accustomed  to  seeing  this  variety  of  productions  it  might'  go 
well.  But  there  is  no  room  for  a  production  of  this  nature 
with  the  higher  class  audience.  The  plot  is  a  jumbling 
together  of  situations  now  time-worn  and  the  action  is  slow. 
The  photography  and  settings  are  good.  The  cast  includes 
Margery  Wilson,  Edwin  J.  Brady,  Frank  Brownley,  Wilbur 
Higby,  Ray  Jackson,  Percy  Challenger  and  George  Chesebro. 

The  story:  Lupine  kills  Pierre  DuFere  during  an  argu- 
ment about  a  card  game.  Wild  Sumac,  Lupine's  adopted 
daughter,  is  accused  of  the  murder  and  placed  under  arrest. 
Jacques  Fontaine  loves  Sumac  and  decides  to  help  her.  He  is 
suspicious  of  Lupine  and  finally  forces  him  to  confess  to  the 
crime.  The  villagers  are  making  preparations  for  burning 
Sumac  at  the  stake,  but  she  is  rescued.  She  then  finds  out 
that  Lupine  had  killed  her  father  and  that  her  father  was  the 
brother  of  Armand  DuFrere,  father  of  Pierre.  She  also 
realizes  that  she  and  Jacques  love  each  other. 


.  Mary  McAlister  in 

"YOUNG  MOTHER  HUBBARD" 

Essanay-Perfection  drama;  five  parts;  published  October  29. 

As  a  whole  Good 

Story   Well  handled 

Star   Splendid 

Support   line 

Settings   Appropriate 

Photography   Clear 

Exhibitors  who  have  found  the  brilliancy  and  charm  of 
Baby  Mary  McAlister  a  drawing  card  with  their  patrons,  will 
undoubtedly  find  "Young  Mother  Hubbard"  just  as  successful. 
Though  she  is  widely  known  as  Baby  McAlister,  after  seeing 
her  work  in  this  latest  production,  it  is  hard  to  think  of  her 
as  a  baby.  Her  acting  has  a  finesse  which  is  frequently  lack- 
ing in  the  work  of  more  experienced  stars,  and  this  combined 
with  a  charming  winsomeness,  should  make  of  little  Miss 
McAlister  a  strong  attraction  for  exhibitors.  Undoubtedly 
this  will  prove  an  appealing  production  to  most  picture  fans. 
Director  Berthelet  should  be  given  credit  for  the  excellent 
direction  and  the  splendid  cast  of  children  players  chosen  to 
support  Mary. 

The  story:  The  step-father  of  Mona  Fairfax  finds  it  too 
difficult  a  task  to  provide  for  the  four  motherless  children  left 
in  his  care  by  his  dead  wife  and  he  abandons  them.  Daniel 
Banning,  owner  of  the  Fairfax  farm,  comes  to  collect  the 
rent  and  finding  the  father  gone  and  the  children  alone,  he 
turns  them  over  to  the  welfare  society  and  each  child  is  given 
a  home  with  a  very  grouchy  person.  Mona,  the  oldest,  pleads 
for  one  last  evening  together.  This  is  granted,  and  in  the 
small  hours  of  the  night  the  children  steal  away.  They  wander 
to  the  home  of  Banning,  and  his  maid,  having  sympathy  for 
the  children,  takes  them  in.  Banning  is  very  much  displeased, 
but  little  Mona  soon  wins  her  way  into  his  heart  and  Banning 
plans  to  adopt  them.  The  welfare  society  patrons,  finding 
their  charges  gone,  trace  them  to  the  Banning  home,  and  while 
Banning  is  out  looking  over  his  farm  they  steal  the  children. 
Banning  is  notified  and  starts  in  pursuit.  He  denounces  the 
welfare  society  for  their  action  and  tells  them  he  will  adopt 
the  children  legally. 


but  is  at  all  times  natural,  beautiful  and  charming.  She  is 
given  excellent  support  by  Orme  Caldara,  Harry  Springer, 
Florence  Billings,  Harry  Stephenson,  Alice  Chapin,  Helen 
Blair,  Cecil  Owen,  Mabel  Ballin,  Edmond  Lowe  and  Mrs. 
Edith  McAlpin.    The  direction  is  by  Larry  Trimble. 

The  story:  Georgina  Vanderpyl  loves  Capt.  Lewis  Nugent, 
but  her  aunt,  Patricia,  will  not  allow  her  to  marry,  and  as 
proof  why  she  should  not  she  gives  Georgina  her  journal  to 
read.  The  story  as  told  in  the  journal  relates  how  happy 
Patricia  is  when  she  meets  Anthony  Vanderpyl.  They  are 
married  and  shortly  thereafter  Anthony  is  called  to  war.  He 
comes  home  on  a  furlough  and  after  a  brief  visit  leaves. 
Patricia  does  not  understand  this  sudden  departure  and  when 
Cornelia  LeRoy's  husband  tells  Patricia  that  Anthony  is  with 
his  wife.  LeRoy  returns  and  shoots  Anthony,  and  Patricia 
believes  the  worst  of  him.  Dying,  Anthony  writes  a  letter  of 
explanation  to  Patricia,  but  Patricia  has  never  opened  the 
letter,  Georgina  coaxes  her  to  read  it.  Patricia  does  and  learns 
of  her  husband's  innocence.  Asking  his  forgiveness,  she  goes 
to  meet  him  in  the  spreading  dawn. 


Jane  Cowl  in 

"THE  SPREADING  DAWfi" 

Goldwyn  drama;  six  parts;  published  October  13. 

As  a  whole  Splendid 

Story   Enjoyable 

Star   Charming 

Support   Well  selected 

Settings   Adequate 

Photography   Fine 

"The  Spreading  Dawn"  is  a  good  production.  Undoubtedly 
patrons  will  tell  their  exhibitor  friends  this  after  having  seen 
the  picture.  The  story  is  an  enjoyable  one  and  exceedingly 
well  handled.  The  photography  is  excellent  and  the  settings 
are  of  the  very  best.  Miss  Cowl  has  none  of  that  camera- 
consciousness  which  so  many  stage  stars  bring  to  the  screen, 


THE  CONQUEST  PROGRAM 

While  the  Edison  program  No.  11  does  not  contain  as\ 
much  interesting  material  as  previous  issues,  the  material  is 
not  ordinary,  and  undoubtedly  it  will  prove  interesting  to 
film  theatre  patrons. 

If  the  entire  program  is  not  used  there  are  several  one- 
reel  subjects  which  would  make  excellent  fillers.  These  are 
both  entertaining  and  educational. 

"The  Story  The  Keg  Told  Me,"  by  Adirondack  Murray, 
is  a  three-reel  subject  telling  the  story  of  a  miser,  who  has 
lost  interest  in  life,  neglected  his  daughter  and  wife  through 
his  quest  for  gold.  He  goes  to  a  lonely  island  and  delights 
in  his  gold.  One  day  his  conscience  begins  to  hurt  him  and 
he  goes  to  a  small  lake  and  hurls  the  gold  into  it.  He  re- 
turns to  the  shore  and  dies.  The  novelty  of  this  production 
is  that  a  camper  finds  the  barrels  of  gold  in  the  water,  brings 
it  to  shore  and  a  spirit  seems  to  come  from  the  barrel  and 
tells  this  story. 

"Wild  Arnika,"  featuring  Raymond  McKee,  is  a  farci- 
cal corned}'  that  should  please  most  persons  and  bring  out 
many  a  laugh.  The  story  concerns  an  animal  trainer,  who 
when  receiving  an  invitation  requesting  his  company  at  a 
masquerade,  believes  the  invitation  includes  his  animals,  and 
so  he  takes  them  all  to  the  masquerade  and  creates  a  sen- 
sation. 

"Getting  Acquainted  With  Bees"  is  a  fascinating  one- 
reeler,  showing  the  various  devices  used  for  getting  bees  un- 
der control  when  taking  the  honey  from  the  combs,  and 
how,  after  they  are  accustomed  to  their  keeper,  they  will 
settle  on  his  hands  without  stinging  him.  This  is  a  reel  so 
entirely  different  that  it  should  please. 

Another  interesting  feature  is  entitled  "Man's  Triumph 
Over  the  Mighty  Forest,"  showing  the  handling  of  trees 
from  the  time  they  are  chopped  by  cutters  until  they  are 
put  aboard  trains  and  boats  and  shipped  to  markets. 

Some  scenes  in  far  off  India,  and  how  a  crab  conceals 
himself  in  sea  shells,  completes  the  program. 

\   


Film  Star  Sells  $100,000  Worth  of 

Liberty  Bonds  to  Hub  City  Admirers 


Marguerite  Snow,  the  noted  picture  star,  made  a  personal 
appearance  at  the  Park  Theatre,  Boston,  Mass.,  October  22 
and  23,  and  through  the  courtesy  of  Manager  Thomas  D. 
Soriero,  Miss  Snow  sold  Liberty  Bonds  for  the  Manufacturer's 
National  Bank  at  their  booth  in  Houghton  &  Dutton's,  one 
of  Boston's  largest  department  stores. 

Originally  booked  to  appear  in  Boston  only  one  day,  so 
many  of  Miss  Snow's  admirers  were  turned  away  from  both 
the  theatre  and  Houghton  &  Dutton's  that  she  was  persuaded 
to  remain  a  second  day.  Miss  Snow  was  tendered  a  dinner 
at  the  Hotel  Lenox  by  Manager  Soriero  and  George  A.  Fecke, 
manager  of  the  World  Film  Corporation's  Boston  branch. 

At  Houghton  &  Dutton's  Miss  Snow  succeeded  in  dispos- 
ing of  more  than  $100,000.00  worth  of  Liberty  Bonds.  Miss 
Snow  also  started  a  little  tobacco  fund  of  her  own  for  the  bene- 
fit of  the  drafted  soldiers  at  Camp  Devens,  situated  at  Ayer 
Mass.,  and  so  well  did  the  patrons  of  the  Park  Theatre  respond 
to  Miss  Snow's  appeal  that  Manager  Soriero  decided  to  con- 
tinue the  fund  indefinitely. 


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Edna  Goodrich,,  Miss  Minter 

and  Helen  Holmes  Are  Stars 

on  Mutual's  Oct.  29  Program 


Edna  Goodrich  and  Mary  Miles  Minter  lead  Mutual's 
schedule  of  films  for  the  week  of  October  29.  Miss  Good- 
rich stars  in  "A  Daughter  of  Maryland"  and  Miss  Minter  in 
"Peggy  Leads  the  Way,"  both  five-reel  productions.  The 
week's  list  includes  two  comedies  and  two  tropicals. 

"A  Daughter  of  Maryland"  is  the  third  of  the  series  of 
Mutual  star  productions,  featuring  the  beautiful  Miss  Good- 
rich. It  provides  her  with  a  role  admirably  suited  to  her  tal- 
ents and  she  has  done  it  so  well  that  it  has  been  pro- 
nounced by  those  who  have  seen  it  to  be  one  of  the  best  bits 
of  acting  in  which  Miss  Goodrich  ever  appeared. 

The  picture  casts  Miss  Goodrich  as  a  proud  and  haughty 
southern  girl.  The  production  was  directed  by  John  B. 
O'Brien  and  an  especially  notable  cast  was  selected  to  sup- 
port the  star. 

"Peggy  Leads  the  Way,"  Minter  Play 

"Peggy  Leads  The  Way"  is  one  of  the  most  delightful 
pictures  in  which  Mary  Miles  Minter  has  appeared  in  many 
months,  it  is  said.  Miss  Minter  is  cast  as  the  daughter  of  a 
poor  but  indulgent  father,  who  runs  a  small  store  in  a  coun- 
try town  and  lives  in  poverty  to  keep  his  daughter  in  a  fash- 
ionable boarding  school. 

The  child,  kept  away  from  home  for  years,  finally  spends 
her  vacation  allowance  for  a  trip  home  and  discovers  the  ex- 
act state  of  affairs.  Whereupon  "Peggy"  begins  to  clean 
house,  drive  out  the  "sit  and  sit"  club  and  help  re-establish 
the  family  fortunes.  In  the  meantime  she  falls  in  love  with 
a  rich  young  man  and  her  career  in  storekeeping  ends  in  a 
romance. 

The  picture  was  directed  by  Lloyd  Ingraham  and  is  in 
five  reels.  Ashton  Dearholt  plays  the  leading  role  with  a  ca- 
pable supporting  cast. 

Helen  Holmes  engages  in  an  exciting  automobile  race 
with  a  passenger  train  in  "The  Race  With  the  Limited," 
Chapter  VII  of  "The  Lost  Express,"  the  new  Mutual-Signal 
photonovel,  scheduled  for  publication  in  first  run  houses 
on  October  29. 

"The  Lost  Express"  is  a  mystery  story.  It  involves  the 
disappearance  of  an  express  train,  a  secret  formula  for  granu- 
lating gasoline  and  a  secret  and  rich  gold  vein  in  a  mountain 
mine. 

Two  Comedies  and  Two  Tropicals 

The  comedy  films  of  the  week  are  "A  Two-Cylinder 
Courtship,"  one  of  the  one-reel  comedies  starring  pretty 
.  Billie  Rhodes,  and  "Jerry's  Lucky  Day,"  a  one-reel  Cub,  star- 
ring George  Ovey.  In  "A  Two-Cylinder  Courtship''  Miss 
Rhodes  is  supported  by  Jay  Belasco.  It  is  one  of  the  clever- 
est of  the  Strand-Mutuals.  Its  issue  date  is  October  30. 
The  publication  date  of  "Jerry's  Lucky  Day"  is  November  1. 

Reel  Life  No.  79  is  issued  November  1.  It  shows  the  pic- 
tures of  the  construction  of  America's  new  wooden  fleet,  pic- 
tures important  industries  in  Argentina  and  a  dry  land  peris- 
cope. The  animated  drawing  from  Life,  a  part  of  the  reel,  is 
entitled  "Had  Your  Mining  Stock  Panned  Out."  Mutual 
Weekly,  the  regular  news  reel  carrying  pictures  of  the  news 
up  to  date  of  publication,  comes  to  the  screen  on  October  31. 


Rex  Beach's  "The  Auction  Block" 

Story  of  City  and  Small  Town 

Now  is  Ready  For  Exhibitors 


"The  Auction  Block,"  from  Rex  Beach's  novel,  is  now 
ready  for  publication  through  Goldwyn  Distributing  Corpora- 
tion offices  throughout  North  America,  it  is  announced.  It 
is  a  story  of  a  large  city  and  a  small  town,  blending  the  two 
environments  and  people. 

The  story  concerns  Lorelei  Knight,  the  daughter  of  a 
crooked  country  town  politician  and  a  shrewd,  nagging 
mother.  She  is  so  beautiful  that  her  mother  has  never  allowed 
her  to  turn  a  hand  to  household  tasks  for  fear  she  will  mar 
her  physical  attractions,  which  the  mother  hopes  to  turn  to 
monetary  profit. 

Lorelei's  brother,  Jimmy,  who  has  inherited  dishonesty 
and  shrewdness  from  his  parents,  makes  an  engagement  by 
mail  for  Lorelei  to  be  seen  by  the  manager  of  New  York's 


most  famous  "girl  show."  She  is  engaged  at  sight  and  her 
family  moves  with  her  to  New  York  with  the  avowed  inten- 
tion of  putting  her  on  the  matrimonial  auction  block  to  be 
knocked  down  to  the  highest  bidder. 

She  is  bought  in  marriage  by  the  dissolute  son  of  a  mil- 
lionaire, who  appears  to  have  more  money  than  he  really 
has.  When  she  discovers  this  and  he  learns  that  she  does 
not  love  him  there  is  an  awakening  which  results  in  pro- 
nounced domestic  unpleasantness. 

When  Lorelei  becomes  the  reigning  beauty  of  the  night 
world  in  which  she  lives,  her  black  sheep  brother,  impatient 
of  the  delay  in  the  promised  reward  of  her  loveliness,  turns 
to  blackmail  and  other  crooked  schemes,  which  ultimately 
threaten  to  involve  Lorelei  in  a  murder  committed  by  another 
victim  of  "auction  block"  society.  With  the  danger  which 
thus  menaces  her,  is  tied  up  the  solution  of  her  domestic 
situation.  Her  dissolute  young  husband,  disinherited  by  his 
father,  is  forced  to  work;  but  while  he  meets  with  success  in 
business,  his  craving  for  liquor  is  not  wholly  conquered.  Not 
until  Lorelei  leaves  him  does  he  come  to  a  full  realization  of 
his  misdeeds  and  sets  about  to  win  her  love.  When  they  are 
happy  together  the  advent  of  a  baby  brings  about  a  recon- 
ciliation between  the  young  husband  and  his  parents. 


Paralta  Studio  and  Activities 

Pictured  as  Prelude  to  Showing  of 

"Madame  Who"  Film  in  New  York 


A  large  and  appreciative  audience  witnessed  the  special 
showing  of  Bessie  Barriscale's  second  Paralta  play,  "Madam 
Who,"  at  Aeolian  Hall,  New  York,  last  week.  As  a  novelty, 
scenes  in  and  about  the  Paralta  Studios  at  Hollywood,  Cal., 
were  also  shown,  which  gave  the  spectators  an  idea  of  what  a 
motion  picture  production  plant  looks  like. 

The  various  buildings  and  big  exterior  sets  constructed  for 
"A  Man's  Man,"  "Turn  of  a  Card"  and  "Madam  Who,"  were 
pictured,  and  the  southern  mansion  utilized  in  filming  the  last 
named  play.  The  open-air  and  glass  covered  stages  with  direc- 
tors and  companies  working;  the  property  rooms  and  depart- 
ments where  plaster  and  wood  decorations  are  made,  and  the 
carpenter  shops  and  planing  mill  were  shown.  Jessie  Boothe, 
Monte  M.  Katterjohn,  Hayden  Talbot,  Frances  Guihan,  Wil- 
liam Horwitz,  Thomas  J.  Geraghty  and  other  scenario  writers 
were  caught  at  their  machines. 

Vice-President  Robert  T.  Kane,  in  consultation  with  Rob- 
ert Brunton,  manager  of  productions,  was  pictured  as  well  as 
active  operations  of  making  titles,  assembling  films  and  other 
interesting  parts  of  the  work  of"  making  a  big  production. 
Miss  Barriscale  in  "Madam  Who"  was  then  shown. 


N.  Y.  71st  Men  Go  "Over  the  Top" 

in  Fox's  "Les  Miserables"  Film 


In  Fort  Lee,  N.  J.,  William  Fox  has  in  preparation  a  film 
version  of  Hugo's  "Les  Miserables."  Standing  on  the  big 
studio  lot  is  a  reproduction  of  the  San  Antoine  district  of 
Paris,  nine  city  blocks  in  extent. 

Men  with  real  military  training  were  needed  to  personate 
the  guard  for  those  scenes  in  "Les  Miserables"  depicting  the 
Revolution  of  July,  the  fighting  in  the  streets  behind  barri- 
cades, and  the  clashes  between  the  citizenry  and  the  National 
Guard  of  France.  Through  the  courtesy  of  the  officers  of  the 
71st,  Frank  Lloyd,  under  whose  direction  William  Farnum  is 
making  the  picture,  obtained  the  services  of  a  battalion  from 
that  regiment.  The  troops  donned  the  blue  and  red  and  white 
uniforms  of  the  French  Guard.  They  worked  from  nine 
o'clock  one  morning  until  2  a.  m.  the  following  day.  Just  a 
half  hour  before  quitting  time  came  the  climax.  Right  over 
the  top  of  a  twelve-foot  barricade  they  went  as  hard  and  as 
fast  as  they  could  go.  , 

While  the  whole  affair  was  mimic  warfare  and  the  soldiers 
were  not  for  the  moment  clad  in  the  khaki  of  their  country, 
that  battalion  from  the  71st  went  over  the  top  as  though  the 
Boche  were  on  the  other  side  and  they  were  determined  to 
"get"  him. 

TRAINED  MONKEY  IN  HOLMES'  FILM 


A  trained  monkey,  a  most  intelligent  little  animal,  is  used 
in  several  scenes  of  Taylor  Holmes'  latest  picture  "Uneasy 
Money,"  by  Pelham  Grenville  Wodehouse. 


31 


Chaplin  Emerges  From  Sand 

Like  Caterpillar  in  Opening 

His  New  Comedy  "Adventurer" 

Charlie  Chaplin's  latest  Mutual  comedy,  "The  Adventur- 
er," which  will  be  out  October  22,  opens  with  a  novel  com- 
edy angle  in  which  the  inimitable  farceur,  who  is  being 
sought  high  and  low  by  armed  guards  of  a  penitentiary  from 
which  he  is  supposed  to  have  escaped,  emerges  like  a  striped 
caterpillar  from  the  sand  of  the  beach,  leaving  a  deep  hole 
behind  him  into  which  the  astonished  guard  tumbles  back- 
ward, while  Charlie  makes  good  his  escape  for  the  time  being. 

"The  Adventurer"  is  made  up  of  one  continuous  effort 
on  the  part  of  Mr.  Chaplin's  pursuers  to  corner  him,  and  an 
amazing  number  of  narrow  escapes  on  the  part  of  the  star, 
each  of  which  is  more  comical  than  the  last. 

The  play  opens  on  the  sea  beach,  with  Chaplin  in  his 
convict  stripes  and  the  little  round  cap  of  the  penitentiary  in- 
mate. There  is  a  view  of  rough  and  rugged  coast  with  some 
precipitous  cliffs  up  and  down  which  Chaplin  leads  his  pur- 
suers, eluding  them  with  flat-footed  dexterity  for  which  he  is 
noted. 

Becoming  wearied  of  the  sport  of  being  shot  at  by  the 
guard,  Chaplin  exchanges  his  suit  of  stripes  for  the  bathing 
tights  of  a  fashionable  beachcomber,  and,  thus  disguised,  he 
proceeds  to  save  the  life  of  the  fair  Edna  Purviance,  as  well 
as  that  of  her  mother,  the  former  having  gotten  in  deep 
water  while  trying  to  save  the  latter. 

Chaplin  executes  the  rescues  with  his  usual  nonchalance 
and  incidentally  gives  a  fine  exhibition  of  swimming  and 
diving.  This  is  the  first  Chaplin  picture,  by  the  way ,  in 
which  the  comedian's  skill  at  water  sports  has  been  demon- 
strated. 

Of  course,  the  gratitude  of  the  beautiful  young  woman 
whom  he  has  rescued  prompts  her  to  make  Charlie  her  guest 
at  the  family  mansion  and  it  is  there  that  he  arouses  the  hostil- 
ity of  a  Count,  who  is  paying  his  hostess  attention.  The 
Count  recognizes  Charles  as  an  escaped  convict,  but  the  tables 
are  cleverly  turned  on  him  by  the  former  who  diverts  sus- 
picion to  the  foreigner  by  drawing  whiskers  on  his  own  pic- 
ture in  the  newspaper,  thus  making  it  resemble  the  Count 
instead  of  himself. 

Despite  this  subterfuge,  Charlie,  habited  in  a  borrowed 
dress  suit,  is  traced  down  by  the  guards,  who  break  into  the 
house  and  begin  an  extraordinary  pursuit  up  and  down 
stairs,  over  balconies  and  in  and  out  of  folding  doors,  the 
agility  of  Chaplin  in  eluding  them  being  characterized  by 
rather  more  than  his  usual  oddity  of  gesture  and  expression. 

Throughout  his  wild  leaps  over  balustrades  and  all  sorts 
of  obstacles,  Chaplin  preserves  his  gravity  of  visage,  varying 
this  with  a  comical  grin  whenever  it  appears  that  for  the 
moment  he  has  eluded  his  enemies. 


Fox  Exclusive  Feature  Series 

Wilf  Star  Tom  Mix,  Cowboy  Actor 

William  Fox  announces  as  the  latest  star  of  the  Fox  Ex- 
clusive Feature  Series,  Tom  Mix,  one  of  the  most  noted  cow- 
boy actors  of  motion  pictures. 

For  the  last  ten  months,  Mr.  Mix  has  been  starring  in 
comedies  on  the  Fox  program.  His  entry  into  the  five  and 
six-reel  class  of  subjects  should  attract  much  attention  among 
exhibitors. 

The  type  of  drama  in  which  he  will  appear,  will  be  largely 
Western,  and  will  afford  Mix  ample  opportunity  to  display  his 
riding  "stunts"  which  have  gained  him  the  title  of  most  fear- 
less of  screen  players.  Tom's  picture  work  is  merely  a  chapter 
from  the  adventurous  story  of  his  life. 


"By  The  Sea"  An  Early  Chaplin  Comedy, 
Scheduled  by  Essanay 

The  next  Essanay-Chaplin  film,  "By  the  Sea,"  is  one  of 
the  funniest  of  the  early  comedies  on  which  the  famous  come- 
dian built  up  his  reputation.  At  the  time  of  its  original  pub- 
lication, it  proved  one  of  the  most  popular  of  the  Chaplin 
series,  and  is  sure  of  a  warm  reception  on  its  return  engage- 
ment. It  has  a  screen  time  of  twenty-five  minutes  and  will 
be  issued  through  the  General  Film  Company,  November  10. 


PERISCOPE 


By  Benny 
Up  an'  at  'em,  Men! 
••Hang'  the  censors,"  said  the  film  man, 

In  a  real  pathetic  way; 
"When  they  cut  my  reels  to  pieces 
I  ain't  g'ot  a  thing-  to'  say; 
I  can  bluster,  storm  and  argue, 

But  I  might  as  well  keep  still, 
Por  the  censors  only  smile 

And  have  their  own  sweet  will. 

"And  that  democratic  party — 

Boy,  it  makes  me  groan  with  pain! 
Its  platform  at  election 

Beads:  'Por  Freedom's  Greatest  Beign'; 
Still,  the  film  czar  keeps  his  power, 

And  the  cutting  still  goes  on 
Till  it  makes  a  guy's  lile  sour, 

And  his  dreams  of  gain  are  gone." 


Pious  Pennsylvania  picture  censors  are  holding  up  "Skin- 
ner's Baby"  because  the  film  deals  with  prenatal  matters,  and 
picturizes  the  anticipations  of  a  young  married  couple.  Moral: 
Babies  Are  Demoralizing? 


Passe- Wurst  Weekly  News  Fi'dum 

Our  cameramen  at  the  risk  of  their  lives  have  secured 
many  unusual  and  interesting  views  for  this  week's  news 
weekly.  Notable  among  these  are:  "How  Cockroaches  Live 
in  Hoboken,"  "President  of  the  Passe  Company  Hiring  a  New 
Actor,"  "Unveiling  the  New  Town  Pump  at  Beavertown,"  and 
"A  Ferryboat  Full  of  Soldiers  Going  to  'Somewhere  in 
France.'  " 


A  Periscope  Review 

"The  Woman  God  Forgot,"  an  Artcraft  production  with 
Geraldine  Farrar.  Star:  Suburb;  Settings  and  Investiture 
Marvelous:  Direction:  Excellent:  Supporting  Cast:  Splen- 
did;   Story:  AWFUL. 


Papa's  Not  Blind 

No  attempt  is  being  made  to  camouflage  the  fact  that  the 
theatre  war  tax  is  "on  the  public."    Ask  Dad — he  knows! 


THE  WEEK'S  BEST  BET  IN  PICTURES 

"The  Adventurer,"  Chaplin-Mutual  Co.,  two  parts, 
with  Charlie  Chaplin.  This  is  a  money  melon,  and  when 
sliced  the  change  will  be  music  to  the  ears  as  it  rings 
on  the  glass  of  the  box  office.  In  the  eyes  of  the  house 
owner  the  title  of  the  farce  changes  like  a  leopard's 
spots  and  the  illusion  makes  it  read  M-O-N-E-Y.  It 
will  be  a  happy  day  out  front  with  this  two  reeler  in  the 
projection  machine.  Yea,  Bo,  verily  I  say  unto  ye  who 
seek  much  filthy  lucre,  get  ye  to  a  Mutual  exchange  and 
book  it. 

In  drama.  "The  Maid  of  Belgium,"  World,  five 
parts,  with  Alice  Brady,  is  a  good  thing.  The  tipster 
calls  it  "brilliant,  perfect,  exquisite."  It,  therefore,  is  a 
money  getter.  Try  it.  The  tipster  usually  is  reliable. 
Don't  overlook  Fox's  "Cleopatra,"  with  Theda  Bara 
comes  the  late  dope. 

In  the  Big  Money  Places 

"The  Woman  God  Forgot,"  Artcraft,  six  parts,  with 
Geraldine  Farrar. 

"Son  of  His  Father,"  Paramount,  five  parts,  with 
Charles  Ray. 

"The  Dormant  Power,"  World,  five  parts,  with  Ethel 
Clayton. 


A  Metaphor 

Theda  Bara  just  passed  through  Chicago,  coming  here 
from  "the  celluloid  coast"  on  her  way  to  N.  Y.,  a  contemporary 
writes:  It  was  never  thus  in  using  figures  in  the  days  of  W. 

Shakespeare. 


Exhibitors  booking  the  picture  of  the  last  game  of  the 
world's  series  should  advertise  it  as  "a  comedy,  starring 
Heinie  Zimmerman." 


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THE  FILM  STOCK  MARKET 

By  PAUL  H.  DAVIS  &  COMPANY 

Chicago  * 


Bid 

Asked 

American  Film  Company  

50 

60 

Lincoln  Film  Corporation,  pfd  

85 

95 

.  .  ,98 

101 

Lone  Star  Corporation,  com  

18 

21 

Mutual  Film  Corporation,  com  

12 

15 

Mutual  Film  Corporation,  pfd  

14 

17 

New  York  Motion  Picture  Corporation.. 

.  45 

52 

North  American  Corporation,  com  

20 

States  Film  Corporation,  com  

20 

Triangle  Film  Corporation  

H 

1 

World  Film  Corporation  

H 

Quotations  Oct.  23rd, 

1917. 

This  department  will  furnish,  on  request,  such  statis- 
tics as  are  available  concerning  the  above  or  other  mo- 
tion picture  stocks,  providing  such  request  does  not  call 
for  an  expression  of  opinion  concerning  the  policy  of  the 
companies  or  the  future  prices  of  the  stocks. 


Edna  Goodrich  Plays  Southern 

Girl  in  "Daughter  of  Maryland" 

Miss  Edna  Goodrich,  who  is  admitted  to  be  the  typical 
American  girl  of  the  American  stage,  has  never  had  a  better 
opportunity,  it  is  said,  to  demonstrate  her  right  to  the  title  in 
versatility  of  characterization  than  is  offered  her  in  a  new 
Mutual  production,  "A  Daughter  of  Maryland,"  to  be  pub- 
lished October  29. 

In  this  drama  Miss  Goodrich  is  a  patriotic  southern  girl, 
surrounded  by  the  chivalry  of  the  south. 


;E  FROM  "A  DAUGHTER  OF  MARYLAND,"  A  MUTUAL  STAR 
PRODUCTION"  STARRING  EDNA  GOODRICH. 


The  locale  of  the  piece  and  its  action  afford  Miss  Good- 
rich the  opportunity  to  wear  some  particularly  stunning  gowns, 
as  well  as  to  illustrate  anew  her  subtle  grasp  of  the  quaint 
little  turns  and  twists  of  southern  girl  character — one  minute 
the  gentle  smiling  beauty  of  the  ball  room,  surrounded  by  be- 
seeching beaux,  the  next  a  woman,  defending  her  beliefs  and 
birthright  with  all  a  woman's  determination  and  finality. 

"A  Daughter  of  Maryland"  was  written  by  Samuel  Morse 
and  scenarioized  by  Anthony  Kelly,  author  of  "The  Great  Di- 
vide," "The  Walls  of  Jericho"  and  other  famous  productions. 
It  is  one  of  the  happiest  characterizations  in  which  Miss  Good- 
rich has  so  far  appeared  pictorially. 


Maxine  Elliott  Theatre  in  N.  Y. 

Used  by  Paramount  as  a  Studio 


Maxine  Elliott's  theatre  on  39th  street.  New  York,  be- 
came for  one  afternoon  recently  a  Paramount  studio,  when 
Marguerite  Clark  enacted  some  of  the  playhouse  scenes  in 
"Bab's  Matinee  Idol,"  third  of  the  "Sub-Deb"  stories  from 
Mary  Roberts  Rinehart's  series  of  highly  amusing  tales  in  the 
Saturday  Evening  Post.  Also  some  three  hundred  extra  peo- 
ple constituting  an  audience  of  elite  first-nighters  saw  Miss 
Clark  act  in  a  theatre  which  was  not,  for  the  moment,  a 
theatre  but  a  studio;  and  while  she  acted  it  was  not  for  the 
audience  but  for  the  camera — or  rather  for  future  screen  audi- 
ences. As  a  matter  of  fact  the  audience  was  not  an  audience 
at  all  but  a  company  of  actors.  In  fact,  the  entire  affair  was 
an  involution  of  contradictions;  a  paradoxical  turning  of  the 
theatre  upon  itself,  so  to  speak. 


THIS  WEEK  AT  DOWNTOWN 
CHICAGO  THEATERS 


ALCAZAR — Mutual,  "The  Adventurer,"  with  Charles  Chaplin. 

BIJOU  DREAM— World,  "A  Maid  of  Belgium,"  with  Alice  Brady. 

BOSTON — Mutual.  "The  Adventurer,"  with  Charles  Chaplin;  Mutual. 
"Sands  of  Sacrifice,"  with  \Vm.  Russell;  Metro,  "The  Adopted  Son."  with 
Francis  X.  Bushman. 

CASTLE — Pathe,  "Stranded  in  Arcady,"  with  Mrs.  Vernon  Castle. 


ORPHEUM — Goldwyn.  "The  Spreading  Dawn,"  with  Jane  Cowl;  Fox, 
"Aladdin  and  His  Wonderful  Lamp,"  with  the  Fox  kiddies. 


ROSE — Artcraft,  "The  ifcin  from  Painted  Post,"  with  Douglas  Fairbanks. 
ZIEGFELD— Artcraft,  "The  Narrow  Trail,"  with  Wm.  S.  Hart. 


Holmes  and  Mary  McAlister 

Are  Featured  in  Essanay  Co. 

Program  of  Films  Next  Week 

Essanay's  offerings  to  exhibitors  this  week  consist  of  a 
.comedy-drama  starring  Taylor  Holmes,  the  comedian,  a 
comedy-drama  featuring  Little  Mary  McAlister,  and  two 
George  Ade  Fables. 

The  Holmes  picture  is  entitled,  "Two-Bit  Seats,"  and  is 
full  of  amusing  situations,  with  a  light  romance  running 
through  the  story.  It  has  a  screen  time  of  sixty-five  minutes 
and  will  be  published  through  the  George  Kleine  exchanges 
November  5. 

Little  Mary's  picture,  "Young  Mother  Hubbard,"  while 
containing  much  comedy,  has  a  dramatic  appeal.  The  prin- 
cipal characters  are  all  children.  The  picture  has  been  es- 
pecially well  acted  and  staged  and  has  a  screen  time  of  sixty- 
jfive  minutes.  It  will  be  issued  October  29  through  the  Kleine 
System. 

The  fables,  which  have  a  screen  time  of  twenty-five  min- 
utes each,  are  "The  Fable  of  the  Uplifter  and  his  Dandy  Little 
Opus,"  and  "The  Fable  of  the  Girl  Who  Took  Notes  and  Got 
Wise  and  then  Fell  Down."  All  Ade  fables  are  published 
through  the  General  Film  Company,  Inc. 


r 


Gaumont-Mutual  Weekly  Ready  Nov/4, 

Gives  Happenings  Throughout  World 


The  Gaumont-Mutual  Weekly  has  its  first  showing  on 
November  4,  and  No.  149  of  the  news  reels  will  reach  the 
screen  on  the  same  day.  There  "will  be  many  scenes  show- 
ing important  happenings  throughout  the  world.  War  news 
will  be  featured,  and  it  is  planned  to  present  pictures  in  that 
issue  which  have  been  taken  by  Gaumont  photographers  on 
the  actual  batle  front. 

The  second  Gaumont  publication  of  this  week  will  be 
No.  80  of  its  screen  magazine,  Reel  Life,  which  will  be  issued 
on  November  8.  There  are  five  attractive  subjects,  includ- 
ing an  animated  drawing  from  "Life,"  of  more  than  usual  in- 
terest. This  is  entitled  "It  Wasn't  the  Colic,"  and  was 
drawn  by  one  of  the  most  famous  of  American  artists.  The 
public  will  welcome  this  as  a  relief  from  the  ordinary  run  of 
comic  "cartoons." 


33 


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Fire  Destroying  Grain  Worth  $2,000,000 

Featured  in  Gaumont  Reels  for  Oct.  21 


Brooklyn  Elevators  Containing  Cereal  for  Shipment  to  U.  S. 
Allies  Burn  While  Cameramen  Record  Spectacle  for  News 
Film;  Other  Interesting  Subjects  Scheduled 


It  is  quite  evident  that  German  spies, 
or  other  enemies  of  the  United  States 
and  its  allies,  will  do  all  they  can  to 
destroy  our  war  supplies.  The  big  fire 
in  the  Brooklyn  elevators,  which  de- 
stroyed grain  intended  for  shipment  to 
our  allies,  was  evidently  of  incendiary 
origin.  Soon  after  the  fire  started, 
Gaumont  photographers  were  on  the 
scene.  The  result  is  shown  in  some  of 
the  most  startling  fire  scenes  ever  pho- 
tographed, which  will  appear  in  No. 
147  of  the  Gaumont-Mutual  Weekly,  to 
be  published  Sunday,  October  21.  It  is 
probable  that  this  fire  will  lead  to  the 
guarding  of  all  food  or  other  war  ma- 
terial in  the  future.  War  news  again 
predominates  in  this  number  of  the 
Mutual  Weekly.  In  New  York  City,  en- 
voys of  the  Allies  are  received  at  City 
Hall  as  guests  of  the  Southern  Com- 
mercial Congress,  now  in  session;  Gov- 
ernor Whitman  makes  a  patriotic  ad- 
dress and  advises  everybody  to  invest 


in  Liberty  Bonds;  and  the  U.  S.  Signal 
Corps  instructs  the  fair  guests  of  the 
big  hotels  in  flag  signaling.  In  Wash- 
ington, Governor  Lister  reviews  the 
Coast  Artillery  of  that  state.  In  collect- 
ing old  shoes  so  that  the  leather  can  be 
used  for  other  purposes,  Fresno,  Cal., 
sets  an  example  which  all  towns  should 
follow.  A  picture  that  needs  no  title 
shows  a  marine  bidding  his  family  fare- 
well. 

Among  the  pictures  from  other  coun- 
tries is  one  showing  French  soldiers  who 
accompanied  the  War  Mission  to  Rus- 
sia, marching  through  the  streets  of 
Moscow. 

Scenes  of  general  interest  show  the 
side  launching  in  the  Great  Lakes  of  the 
big  freighter,  "The  War  Hound;"  a  big 
tenement  blaze  in.  San  Francisco;  and 
Mayor  Mitchel  of  New  York  City,  turn- 
ing on  the  water  from  the  completed 
Catskill  system.  The  new  styles  in  Fall 
Coats  complete  the  reel. 


Better  Trade  at  Theatres  Causes  Becker 

to  Issue  "Who  Is  Your  Neighbor"  Earlier 


Amusement  Conditions  Show  Such  Big  Improvement  Gen- 
eral Manager  Becker  of  Master  Dramas  Features 
Decides  to  Publish  Play  Now  Instead 
of  in  Winter 


"S.  Rankin  Drew's  'Who's  Your 
Neighbor?'  was  shown  to  the  trade 
press  immediately  upon  its  completion 
last  summer,"  says  Herman  Becker, 
general  manager  of  Master  Drama  Fea- 
tures, Inc.,  which  concern  owns  the 
world  rights.  "But  in  view  of  what  we 
thought  would  be  a  slight  depression 
through  war  conditions,"  he  continues, 
"I  decided  to  hold  the  film  for  territorial 
sale  until  winter.  But  I  guessed  wrong. 
Amusement  conditions  as  a  whole  have 
never  been  so  good  as  right  now  and  it 
would  be  a  mere  waste  of  time  to  keep 
a  big  picture  off  the  market. 

"I  have  a  right  to  speak  of  'amuse- 
ment conditions  as  a  whole.'  My  in- 
terests are  not  only  picture  ones,  but  I 
produce  for  vaudeville  also.  The  latter 
connection  showed  me  just  what  the 
theatres  are  doing.  A  demand  for  my 
acts  set  in.  'Time'  suddenly  seemed 
easy  to  fill.  And  it  was  easy  to  fill  for 
the  houses  felt  a  freshened  public  pat- 
ronage, due  no  doubt  to  the  desire  of 
the  people  to  bear  their  war  burdens 
better. 

"Reports  from  my  acts  showed  that 
in  every  district  played,  the  theatres 
were  being  better  patronized.  I  believe 
that  the  English  showed  the  same  re- 
action to  entertainment  after  they  went 
into  the  war,  but  that  the  theatres  did 
no  obviously  better  business  until  a  full 
year  after  the  outbreak  of  the  war. 
Here  it  has  been  different,  for  the  pub- 


lic showed  the  desire  of  theatrical  re- 
laxation  almost  immediately." 

Quotes  "Herald"  Review 

Actuated  by  these  facts,  Mr.  Becker 
has  already  opened  the  winter  sales  cam- 
paign of  "Who's  Your  Neighbor?"  and 
in  his  sales  literature  phrases  from  the 
Exhibitor's  Herald  criticism  are  promi- 
nently quoted. 

Already  Washington,  Colorado,  Ne- 
vada, Oregon,  Arizona,  California,  New 
Mexico,  Utah,  Wyoming,  Idaho,  Mon- 
tana, Northern  New  Jersey  have  been 
closed  and  deals  are  pending  on  New 
York,  Southern  New  Jersey,  Mexico, 
Pennsylvania,  Porto  Rico  and  several 
South  American  countries.  The  American 
popularity  of  the  picture  is  indicated 
in  the  endorsement  of  Robert  W.  Heb- 
berd,  famous  reformer  and  secretary  of 
the  New  York  Committee  of  Twelve, 
to  the  effect  that  the  country  would  be 
better  off  if  the  people  "took  more  in- 
terest in  their  neighbors  and  found  out 
for  themselves  just  who  and  what  they 
are."  Similar  endorsements  have  been 
given  by  other  prominent  Americans. 
Three  Stars  in  Film 

Willard  Mack  wrote  "Who's  Your 
Neighbor?"  S.  Rankin  Drew,  who  di- 
rected the  feature,  now  is  in  France,  ac- 
cording to  Mr.  Becker,  where  he  is  serv- 
ing with  the  American  Ambulance 
Corps.  Mr.  Becker  states  that  it  is  Mr. 
Drew's  intention    to    produce  another 

34 


Willard  Mack  play  when  conditions 
would  permit  his  return  from  Europe. 
Three  stars  were  employed  by  Mr. 
Drew  in  the  "Who's  Your  Neighbor?" 
cast:  Christine  Mayo,  Evelyn  Brent  and 
Anders  Randolf,  with  Frank  Morgan 
and  William  Sherwood  in  support.  Di- 
rector Drew  sailed  for  his  war  work  a 
week  after  finishing  the  picture. 

General  Manager  Becker  has  had  ad- 
vertising ads  prepared  to  go  with  the 
picture.  Among  these  are  four-color 
1,  3,  6  and  24-sheet  lithos,  two  styles  of 
window  cards  and  half  sheets,  8x10  lob- 
by display  photos,  twenty  to  a  set;  four 
subjects  22x28,  hand-colored;  thirty 
subjects  11x14,  and  display  frames  to 
match  in  imitation  of  genuine  Floren- 
tine marble;  announcement  slides  and  3 
xlO  banners  in  four  colors  on  extra 
heavy  three-play  canvas;  advertising 
mats  from  fourteen  lines  single  column 
to  a  half  page,  one  and  three  column 
newspaper  cuts  of  scenes  and  players 
make  a  striking  "reasons  why"  herald. 


Mary  Garden  Makes 

Flying  Trip  to  Florida 
to  Get  Desert  Scenes 


Mary  Garden,  the  newest  Goldwyn 
film  star,  who  has  just  started  work  on 
"Thais,"  is  making  a  flying  trip  to  the 
South,  accompanied  by  directors  Ballin 
and  Crane,  a  publicity  man,  several 
cameramen  and  a  still  photographer,  to 
secure  several  desert  scenes. 

Miss  Garden's  leading  man,  Hamilton 
Revelle,  who  portrays  the  monk  Paph- 
nutius,  is  the  only  player  to  accompany 
the  star.  It  is  estimated  it  will  take 
about  six  hours  to  film  the  scenes  for 
which  the  thousand-mile  trip  is  being 
made. 

A  nunnery,  temples,  houses  and  streets 
of  Alexandria,  called  for  in  the  story,  are 
being  built  at  the  Fort  Lee  studio  for 
the  balance  of  the  story,  which  will  be 
taken  upon  Miss  Garden's  return  from 
Florida. 


King- Bee  to  Celebrate 

Nat  H.  Spitzer,  sales  manager  of  the 
King-Bee  Films  Corporation,  has  invited 
all  the  sales  managers  of  the  various  ex- 
changes thruout  the  United  States  to 
come  to  New  York  Thanksgiving  week 
to  celebrate  the  success  made  by  Billy 
West  comedies. 


SELECT  PICTURES  CORP. 

OPENS  NEW  EXCHANGE 


The  Select  Pictures  Corporation  has 
established  new  exchanges  in  Detroit 
and  Cincinnati.  W.  D.  Ward  will  be  in 
charge  of  the  Detroit  exchange,  which 
is  located  at  906  Peter  Smith  build- 
ing, and  he  will  have  the  greater  part 
of  the  state  of  Michigan. 

The  Cincinnati  office  is  in  the  Strand 
Theatre  building  and  will  be  under  the 
supervision  of  Sam  E.  Morris  manager 
of  the  Cleveland  branch.  Southern  In- 
diana, including  Indianapolis,'  will  be 
served  from  this  exchange. 

The  St.  Louis  Select  exchange  will  be 
under  the  management  of  E.  W.  Dustin, 
from  which  point  southern  Illinois, 
western  Kentucky  and  St.  Louis  will  be 
served. 

The  Pittsburgh  Exchange  has  been 
placed  in  charge  of  Harvey  B.  Day. 


^SYNOPSES  OFO^NTPUiiMfrt  ] 


GENERAL 


"The  New  Fable  of  the  Uplifter  and 
His  Dandy  Little  Opus" — October  27 
(Ade  fable  with  Rod  La  Rocque). — A 
literary  man  thinks  he  is  an  author  be- 
cause editors  have  sent  back  evep'thing 
he  has  ever  submitted.  He  writes  an 
operetta,  but  managers  will  not  buy  it. 
One  day  a  manager  does  buy  it,  but  no- 
body comes  to  see  the  production.  He 
decides  to  revise  the  operetta  and  put 
a  little  more  life  in  it.  The  literary  man 
objects  to  having  his  literary  art  so 
ntterly  disguised,  but  finally  consents 
and  now  his  pockets  are  lined  with  mon- 
ey and  the  royalties  are  still  coming  in. 


'The  Girl  Who  Took  Notes  and  Got 
Wise  and  Then  Fell  Down" — November 
3  (two-reel  Essanay-Ade  fable  with 
Rod  LaRocque). — The  girl  decides  that 
in  order  to  win  in  the  matrimonial  game, 
she  must  stop  all  twaddle  and  become  a 
sort  of  Lady  Emerson.  She  tries  it 
out,  but  finds  that  the  girl  who  uses 
slang  and  drinks  cocktails  freely,  is  the 
girl  who  wins  out.  When  she  is  in- 
vited to  a  party  again,  she  does  just  the 
things  which  she  set  down  for  herself 
not  to  do,  and  wins. 


UNIVERSAL 


"The  Mysterious  Iron  Ring" — Octo- 
ber'20  (three-reel  Gold  Seal  drama  with 
Kingsley  Benedict). — Craig  is  sent  by 
the  state  department  to  recover  some 
valuable  plans  which  have  been  myste- 
riously stolen.  Craig  learns  that  the 
Countess  Irma  is  in  possession  of  the 
plans  and  by  representing  himself  as 
one  of  the  men  known  as  H.  I.  J.,  he  re- 
ceives the  plans.  The  real  H.  I.  J.  is 
furious  when  he  learns  the  countess' 
mistake.  He  goes  to  the  secret  cellar, 
where  Craig  comes  to  him.  As  he  en- 
ters the  cellar  H.  I.  J.  covers  him  with 
a  revolver,  but  by  breaking  the  table 
apart  the  arm  of  H.  I.  J.  holding  the  re- 
volver is  thrust  into  the  opening  and 
caught  when  Craig  jams  the  table  to- 
gether. With  the  H.  I.  J.  a  prisoner, 
and  the  countess  forced  to  accept  the 
hospitality  of  the  United  States,  Craig 
is  successful  in  returning  the  stolen 
papers  to  the  state  department. 


"A  Marked  Man"— October  29  (five- 
reel  Butterfly  drama  with  Harry 
Carey). — Cheyenne  Harry,  a  bad  man, 
has  led  his  mother  to  believe  that  he  is 
well  fixed  and  is  happily  married.  He 
wins  the  sympathy  of  Molly  Grant,  and 
her  father  and  they  give  him  a  chance 
to  make-  good.  Harry  enters  a  rodeo, 
hoping  to  win  sufficient  money  that  he 
might  travel  east  to  visit  his  mother. 
Ben  Kent,  a  former  pal  of  Harry's,  just 
out  of  prison  fixes  it  so  that  Harry  loses 
and  then  induces  him  to  help  in  a  stage 
coach  robbery.  Harry,  needing  money, 
consents.  In  holding  up  the  coach  Ben 
shoots  one  of  the  passengers  and  both 
Ben  and  Harry  are  arrested.  Harry  re- 
ceives word  that  his  mother  is  coming 


to  visit  him,  and  Grant,  still  believing  in 
Harry.  lends  him  his  ranch  and  daugh- 
ter. The  mother  has  a  good  time  and 
after  her  departure,  Harry  gives  him- 
self up.  But  a  witness  to  the  shooting 
proves  that  Harry  is  innocent  and  he 
goes  back  to  the  ranch  and  Molly. 


"The  Leap  for  Liberty" — October  29 
(Episode  3  "The  Red  Ace,"  Universal 
serial,  two  reels  with  Marie  Walcamp). 
— Virginia  is  taken  to  a  deserted  island 
by  two  halfbreeds,  and  at  a  moment 
when  they  are  off  their  guard,  manages 
to  escape  by  diving  into  the  river.  She 
is  pursued  by  the  men.  The  men  are 
attacked  by  Little  Bear,  and  when  a  vol- 
ley of  bullets  surround  them  they  lose 
interest  and  give  up  the  chase.  Kelly 
and  Winthrop,  learning  of  the  girl's  dis- 
appearance, start  in  pursuit. 


'The  Fifth  Boy"— November  2  (one- 
reel  Victor  comedy-drama  with  Buster 
Emmons.) — Dug  and  his  companions, 
members  of  the  Jesse  James  Honor 
Club,  of  which  Dug  is  the  leader, 
make  a  secret  underground  passage  to 
the  hen  coop  of  Mrs.  Thompson  and 
steal  her  chickens.  An  officer  catches 
them  and  takes  them  to  the  juvenile 
court.  The  boys  are  asked  to  raise 
sufficient  funds  to  pay  Mrs.  Thomp- 
son's loss.  .  When  all  accountings- 
seem  at  an  end  Mrs.  Thompson  says 
there  are  still  seven  which  have  not 
been  accounted  for.  Tommy,  a  mem- 
ber who  had  never  accompanied  the 
boys  on  their  underground  raids ,  for 
fear  of  soiling  his  clothes,  confesses  to 
the  robbery  and  opening  his  savings 
bank  is  able  to  make  up  the  loss.  The 
boys  promise  to  steal  no  more  chickens. 


"A  Bad  Little  Good  Man" — October 
30  (one-reel  Joker  comedy  with  Mattie 
Commonti. — Texas  Tommy  arrives  in 
Peaceful  Gulch  in  the  midst  of  a  rous- 
ing dance  and  finds  it  difficult  to  walk 
around  with  safety.  Idaho  Ida  comes 
to  his  rescue  and  throwing  her  arms 
around  him  promises  to  protect  him. 
Montana  Joe  decides  that  he  will  mar- 
ry Idaho  Ida  and  taking  her  to  a  de- 
serted shack,  where  Tommy  has  taken 
refuge,  he  sends  two  of  his  men  for 
the  minister.  Tommy  rises  up,  strikes 
Montana  Joe  on  the  head  and  when  he 
does  not  come  to  life  Tommy  and  Ida 
are  married. 


"Even  as  Him  and  Her" — October 
31 — (two-reel  L-Ko  comedy  with  Bill 
Bevan). — When  Mrs.  Lampen  tells  her 
husband  that  their  daughter  has  mar- 
ried a  man  whom  she  does  not  know, 
an  argument  is  started  and  Mrs. 
Lampen  leaves.  She  goes  to  the  park 
and  flirts  with  Phil  Spifflegoofer.  Mrs. 
Spifflegoofer  flirts  with  Bill  Snookums, 
and  Lucille  Snookums  flirts  with  a  man 
who  turns  out  to  be  a  detective.  The 
husbands  taken  the  other  men's  wives 
to  a  cafe  and  when  they  all  meet,  the 
arrival  of  the  detective  causes  a  hur- 
ried exchange,  each  husband  taking  his 
own  wife. 


"The  Shame  of  a  Chaperone" — No- 
vember 1  (two-reel  Nestor  featurette 
with  Eddie  Lyons  and  Lee  Moran).— 
Eddie  plans  a  week-end  party  and  his 
father  instructs  him  to  bring  a  chaper- 
one. Miss  Bruner,  instructor  of  the 
girls,  is  elected,  but  an  encounter  the 
previous  night  when  the  revelers  are 
taken  for  burglars,  makes  it  impossible 
for  Miss  Bruner  to  accompany  the  party 
the  next  day.  Lee  is  elected  to  be  the 
chaperone.  '  Eddie's  father  becomes 
very  much  infatuated  with  the  chaper- 
one and  is  very  attentive  to  her.  But 
when  after  retiring,  he  peeps  through 
the  keyhole  and  finds  Lee  with  his  wig 
off,  smoking,  he  is  surprised,  but  enters 
into  the  joke. 

35 


"A  Devil  With  the  Wimmin" — Novem- 
ber 3  (one-reel  Joker  comedy  with  Max 
Asher). — Max  is  a  born  flirt  and  when 
the  Newlyweds  come  into  the  hotel 
where  he  is  stopping  he  immediately 
begins  to  flirt  with  Mrs.  Newlywed. 
This  arouses  the  enmity  of  Mr.  Newly- 
wed,  who  warns  Max  to  keep  away. 
Max  cannot  resist  Mrs.  Newlywed  and 
so  Newlywed  orders  him  out  of  the 
town,  and  then  to  avoid  scandal  the 
Newlyweds  depart  and  board  the  same 
train  taken  by  Max.  Many  complica- 
tions arise  before  the  flirt  is  vanquished. 


"Danger  Ahead" — November  3  (two- 
reel  Bison  railroad  drama  with  Helen 
Gibson.) — Lucille  Neal  loves  Ralph 
Lasher,  which  arouses  the  jealousy  of 
Tom  Covington,  a  bully.  One  day  Ralph 
is  given  the  position  as  engineer  on  the 
limited  passenger  train.  Tom  decides 
to  get  Ralph  into  trouble  by  oiling  the 
tracks.  When  he  is  running  his  freight 
over  the  tracks,  however,  he  is  caught 
in  his  own  trap  and  is  forced  to  jump 
for  his  life  while  the  cars  run  away. 
Lucille,  out  riding,  sees  the  runaway 
cars  and  starts  in  pursuit  and  at  the  risk 
of  her  life,  she  is  able  to  sidetrack  them. 
The  limited  is  expected,  the  trouble  has 
been  reported,  to  the  superintendent 
who  anticipates  a  smashup.  By  a  nar- 
row margin  a  wreck  is  avoided  and  as 
a  reward  to  Lucille,  Ralph  is  given  the 
run  permanently,  while  Tom  is  dis- 
charged for  carelessness. 


FOX 


"This  Is  the  Life" — October  21  (five- 
reel  Fox  drama  with  George  Walsh). — 
On  his  way  to  South  America.  Billy- 
meets  Von  Nuttemburg,  a  revolutionist, 
who  is  in  possession  of  a  motion  pic- 
ture camera.  Billy  thinks  Von  Nut- 
tenburg  and  all  persons  on  board  the 
ship  are  motion  picture  players.  Von 
Nuttenburg,  who  stole  the  camera,  be- 
lieves himself  to  be  in  possession  of 
a  new  machine  gun.  When  they  arrive 
in  South  America,  a  revolution  is  start- 
ed and  Billy,  believing  it  to  be  a  mo- 
tion picture  production,  takes  it  all  as  a 


JiV?  « 


X  H 


B 


O  R 


H 


R 


D 


joke  even  when  he  is  made  a  prisoner 
and  ordered  to  be  shot.  At  the  last 
moment,  he  realizes  his  danger,  manages 
to  escape  and  also  manages  to  save  a 
beautiful  young  girl,  who  helps  Billy 
give  the  picture  a  happy  ending. 


KING  BEE  COMEDY 


"The  Hobo" — November  1  (two-reel 
King  Bee  comedy  with  Billy  West) 
— Via  freight  train  Billy  arrives  in  Hick- 
ville.  He  becomes  infatuated  with 
Dolly  the  station  master's  daughter. 
He  is  given  the  position  of  assistant 
station  master.  An  automobile  thief 
comes  into  the  town  and  promises  Billy 
an  automobile  for  a  ticket  to  New  York. 
Billy  consents  and  going  in  the  wrong 
direction  gets  the  car  which  Fox,  Dolly's 
sweetheart,  has  just  purchased.  Billy 
takes  Doly  out  in  the  car  and  Fox  see- 
ing the  thief,  calls  the  police,  who  pur- 
sue Billy  and  Dolly.  They  stop  at  a 
roadhouse  for  something  to  eat.  The 
automobile  thief  seeing  the  car  attempts 
to  steal  it,  but  the  police  arrive  and 
Billy  tells  them  the  automobile  thief 
sold  him  the  car.  The  police  arrest  the 
notorious  thief  and  Billy  gets  a  large 
reward  which  is  out  for  the  capture  of 
the  automobile  thief. 


MUTUAL 

"The  Race  With  the  Limited"— Octo- 
ber 29  (Episode  7  "The  Lost  Express" 
Signal  serial,  two  reels  with  Helen 
Holmes). — "Harelip"  and  the  other  con- 
spirators endeavor  to  keep  the  informa- 
tion of  the  value  of  the  Mountain  King 
range  mines  frorn^  Helen  and  her  fath- 
er. Helen  suspects  the  connection  be- 
tween "Harelip"  and  her  father's  sec- 
retary, Pitts,  but  is  unable  to  establish 
it.  She  communicates  her  suspicions  to 
Detective  Murphy  and  together  they 
trail  Pitts  to  the  office  of  the  Valquez 
offices. 

"A  Daughter  of  Maryland" — October 
29  (five-reel  American  drama  with  Edna 
Goodrich). — When  John  Standish,  a 
young  Northerner,  comes  to  the  Tread- 
well  home  to  reconstruct  the  grounds, 
he  arouses  the  antagonism  of  Beth 
Treadway,  the  haughty  daughter  of  the 
house.  Beth  is  wooed  by  Ripley,  a 
young  Southerner  of  doubtful  reputation. 
When  Beth  learns  that  Dorothy  Pen- 
nell  has  been  deserted  by  Ripley,  she 
forces  the  young  man  to  marry  Dorothy. 
Her  father  is  angered  when  Beth  tells 
him  that  she  loves  the  young  North- 
erner. One  evening,  while  looting 
Treadwell's  safe,  Ripley  is  surprised  by 
the  appearance  of  Treadwell.  There  is 
a  struggle  and  Treadwell  is  killed  by 
Ripley  Ripley  and  Standish  then  fight, 
Standish  killing  Ripley. 


"A  Two-Cylinder  Courtship" — Octo- 
ber 30  (one-reel  Strand  comedy  with 
Billie  Rhodes  and  Jay  Belasco). — Jay 
and  Billie,  unable  to  overcome  father's 
objections  to  Jay,  elope.  Father  pur- 
sues in  an  auto,  but  the  gasoline  gives 
out,  so  he  calls  his  lawyer  and  tells  him 
to  halt  the  pair.  The  lawyer,  dressed 
as  a  minister,  meets  Jay  and  Billie. 
They  are  delighted  at  finding  a  min- 
ister and  accompany  him  to  his  home, 


where  they  are  trapped.  They  endeav- 
or to  escape  by  a  ladder  of  sheets  and 
blankets  when  father  comes  in.  They 
hide  and  while  father  is  trying  to  de- 
cide whether  they  escaped  by  the  lad- 
der or  not,  they  run  out  of  the  door. 
A  minister  comes  along  and  from  the 
window  father  witnesses  their  marriage. 


"Jerry's  Lucky  Day"— November  1 
(one-reel  Cub '  comedy  with  George 
Ovey). — Jerry  meets  a  hobo.  Both  be- 
ing hungry  they  make  plans  to  get  a 
good  meal.  A  detective  hides  his  dis- 
guise in  a  nearby  bush.  Jerry  plans 
that  he  will  go  to  the  restaurant,  order 
a  meal  and  when  time  comes  to  pay  he 
will  drop  a  plate  out  of  the  window  and 
the  hobo,  in  disguise,  will  arrest  him. 
The  plan  works  and  then  they  reverse 
the  affair.  The  hobo  throws  one  plate 
out  of  the  window  after  another,  but 
Jerry  has  become  interested  in  his 
sweetheart  and  forgets  everything.  A 
policeman  comes  along  and  arrests  the 
hobo.  Jerry  is  successful  in  apprehend- 
ing a  notorious  crook,  saves  his  sweet- 
heart from  robbery  and  with  the  money 
he  receives  as  a  reward  he  frees  the 
hobo  and  everybody  is  happy. 


PARAMOUNT 

"Home  Defense" — October  22  (one- 
reel  Klever  comedy  with  Victor  Moore). 
Vic  and  the  boys  are  very  fond  of  cards 
and  every  night  they  start  a  game  and 
play  until  morning.  The  wives  get  tired 
of  it  and  break  up  the  game.  After 
much  planning  they  decide  to  organize 
a  home  defense  league  and  by  telling 
their  wives  they  are  going  to  drill  they 
still  continue  their  games.  The  wives 
/organize  a  first  aid  society  and  one  night 
come  to  the  club  house  to  see  the  boys 
drill.  They  hurry  to  get  all  sorts  of 
uniforms  and  knowing  nothing  about 
drilling,  they  go  through  with  it.  Every- 
thing goes  all  right  until  the  waiter 
brings  up  the  usual  refreshments. 
Again  they  find  themselves  in  the  same 
predicament,  but  through  Vic's  ruse  the 
husbands  win. 


TRIANGLE 


Reel  Life — November  8  (one-reel 
Gaumont  weekly). — Safety  Last  show- 
ing how  many  automobile  accidents 
might  be  prevented;  The  Pipe  Organ, 
showing  the  manufacture  of  the  pipe 
organ;  A  Cord  tire  machine,  showing 
a  $40,000  machine  criss-crossing  the 
cords  used  in  the  manufacture  of  auto- 
mobile tires;  The  Story  of  Water,  how 
it  begins  on  the  mountainside  a  small 
stream,  in  .the  valley  a  peaceful  river, 
used  in  electricity  and  fertilizing  the 
lands;   cartoon,  "It  Wasn't  the  Colic." 


"The  Stainless  Barrier" — October  28 
(five-reel  Triangle  drama  with  Irene 
Hunt). — Betsy  Shelton,  who  has  been 
planning  a  new  gown  for  a  coming  ball, 
willingly  sacrifices  the  money  to  her 
brother,  a  parasite  and  the  dupe  of  En- 
derleigh,  a  shyster  promoter.  It  is  nec- 
essary for  Enderleigh  and  Dick  to  flee 
justice  and  they  come  to  the  home  of 
Betsy  and  her  aunt.  In  a  struggle  be- 
tween Enderleigh  and  Dick,  Dick  kills 
Enderleigh.  He  is  tried  and  confesses 
to  committing  the  crime  because  En- 
derleigh had  ruined  his  sister.  Betsy 
is  engaged  to  Calvin  Stone,  but  she 
sacrifices  her  good  reputation  and  hap- 
piness in  order  to  free  her  brother. 
Stone  suspecting  Dick  and  the  falsehood 
behind  it  all,  makes  Dick  confess  his 
cowardly  act.  Betsy's  good  name  is 
restored  and  all  ends  well. 


Rights  "Mother-Love  and  Law"  Films  Are 

Bought  for  3  States  by  Greiver  &  Herz 


Chicago  Distributing  Concern  Gets  Seven-reel  Feature  From 
Crystal  Corp.  to  Issue  in  Indiana,  Illinois  and 
Southern  Wisconsin 


Crystal  Photoplays  Corporation  an- 
announces  that  the  rights  to  "Mother- 
Love  and  The  Law,"  the  new  seven- 
reel  feature  drama,  have  been  sold  to 
Greiver  &  Herz,  of  Chicago,  for  Illi- 
nois, Indiana  and  Southern  Wisconsin. 

This  deal  was  consummated  some  time 
ago,  but  news  regarding  the  deal  was 
held  in  abeyance  because  of  an  auxil- 
iary deal  having  been  closed  whereby 
the  picture  now  is  being  shown  in  the 
"loop,"  at  the  Casino  Theatre,  58  West 
Madison  street. 

In  speaking  about  this  picture,  Mr. 
Greiver  of  Greiver  &  Herz,  said:  "Many 
persons  in  the  trade  knowing  the  big 
price  we  paid  for  "Mother-Love  and 
The  Law,"  have  manifested  great  sur- 
prise, but  our  judgment  has  been  vindi- 
cated, our  advance  bookings  have  been 
large.  Within  a  very  short  time  fifty- 
two   theatres   have   requested  bookings 

36 


on  "Mother-Love  and  The  Law."  They 
realize  the  interest  that  the  public  will 
evince  in  a  picture  in  which  Dollie 
Ledgerwood  Matters  herself  takes  the 
lead,  as  she  does  in  this  picture.  Her 
fight  for  baby  Irene,  now  in  the  pos- 
session of  Margaret  Ryan,  the  Canadian 
girl,  who  also  claims  to  be  the  mother 
of  the  baby,  will  go  down  in  history  as 
one  of  the  most  bitterly  fought  cases 
in  court  annals.  The  story  was  so  re"- 
markable  and  so  intensely  interesting 
that  it  occupied  the  front  pages  of 
newspapers  all  over  the  United  States 
and  Canada  for  many  weeks.  The  Mat- 
ers case  overshadows  even  the  famous 
Slingsby  Baby  Case  of  London,  Eng- 
land, which  attained  world  wide  noto- 
riety. Another  feature  of  interest  is 
the  reality  that  is  depicted  in  many  of 
the  scenes  where  Mrs.  Matters  herself 
took  part,  which  portray  many  actual 
occurrences  in  her  strenuous  life." 


CHICAGO  TRADE  EVENTS 


George  West,  manager  of  the  Langley 
Theatre,  was  a  busy  youngster  the  past 
few  days,  showing  his  brother.  Billy- 
West,  the  funny  little  film  comedian,  the 
many  sights  about  the  old  home  town. 
Just  as  soon  as  the  entire  Billy  West 
company  of  fun  makers  arrived  from 
New  York  City,  Billy  joined  them  in 
their  special  train  to  the  coast,  leaving 
early  evening,  October  24. 


Joseph  Roach  of  the  Triangle  scen- 
ario staff,  has  been  called  to  the  col- 
ors. Joe  and  his  charming  wife,  Ruth 
Stonehouse,  have  a  host  of  friends  in  old 
Chi,  from  the  days  when  they  were 
both  affiliated  with  Essanay. 


F.  J.  Flaherty,  manager  of  the  Hoff- 
man Foursquare  Pictures,  has  certainly 
arranged  a  business  office  to  talk  shop 
with  his  numerous  exhib  friends,  that 
can  aptly  be  termed  novel,  neat  and 
noiseless.  And  leave  it  to  the  "modest 
one"  to  arrange  a  suitable  date  and  the 
little  signature  on  those  contracts,  eh 
Francoise?  R.  O.  Lawhead,  sales 
manager,  is  now  covering  Illinois  and 
Iowa  on  a  general  trip.  Herbert  P. 
Morgan  has  just  been  appointed  sales 
representative  for  the  Indiana  terri- 
torv. 


Abe  Stern,  manager  of  the  L-Ko 
studio,  Universal  City,  paid  the  boys 
of  the  local  office  quite  a  lengthy  visit 
on  his  way  to  New  York. 


Allan  Dwan  passed  through  the  city 
October  8  on  his  way  to  the  coast  to 
join  Douglas  Fairbanks'  directorial  staff, 
alternating  with  John  Emerson  on  forth- 
coming Fairbanks  features. 


Swedish  nightingale,  is  in  our  midst 
again.  He  is  now  warbling  for  "The 
Deemster,"  the  feature  being  handled 
exclusively  in  this  territory  by  Warren 
&  Clark.    He  reports  encores  galore. 


year's  contract  Maury,  mebbe  they  have 
special  discounts? 


Looks  to  us  as  though  Spence  Rog- 
ers, personal  representative  for  W.  H. 
Clune  productions,  is  not  satisfied  in 
offering  the  exhibs  films  par  excellence 
but  must  show  them  "some  speed"  by 
way  of  a  Packard  speed  creator,  and 

from  what  we  hear  !     It's  enuff — 

they  tell  us  Spence  was  born  in  a  Stutz 
racer  and  his  play  room  was  one  of 
those  ovals  where  a  mile  a  minute  was 
a  disgrace  to  register. 


If  you  think  Doug.  Fairbanks  has 
"pep"  in  fillums,  you  all  should  have 
been  on  the  Northside  October  21.  He 
had  the  regular  "Four-Minute"  squad, 
who  are  so  busy  now  with  the  Second 
Liberty  Loan,  cheated  a  mile  and  the 
best  part  of  it,  Doug,  got  their  dough. 


I.  Van  Ronkel  announces  that  for  the 
future  Bluebird  photoplays  will  be 
screened  for  the  exhibitors  and  the_ 
press  Wednesday  mornings,  instead  of 
Saturday  as  heretofore. 


Someone  of  a  curious  trend  of  mind, 
quizzes  us:  "What  kind  of  a  'car'  is  that 
which  H.  C.  Holah,  of  the  Chicago 
Herald  is  guidin'"?  Answer — It's  a 
"fierce  sparrow,"  by  "Hank"  Ford  of 
Detroit,  vintage  of  .????. 


Beware,  ye  fair  maidens  of  the  fillum 
theayters,  usherettes  and  cashiers,  A. 
M.    "Hendsum    Jeck"    Silverman,  the 


H.  J.  Bayley.  manager  of  the  local  Vi- 
tagraph  office,  recently  requested  the 
photo's  of  his  salesmen  to  be  run  in  the 
Family  Journal.  Tom  Delaney,  upon 
slippin'  one  of  his  3-for-25  cents  post- 
card size  to  Bayley,  modestly  murmured 
it  was  his  second  attempt  at  posing  be- 
fore the  camera.  The  other  was  a 
group  tin-ty-pe,  which  the  other  fel- 
low gave  Tom.  Shh,  don't  let  the  gov- 
ernment get  next  to  such  wilful  waste. 


Marguerite  Snow  arrived  in  the  city 
October  21  and  will  while  the  time  away 
with  friends  in  town  for  a  brief  visit. 


Maurice  Fleckles,  manager  of  the  state 
rights  features  for  Universal,  breezed 
into  town  last  week  from  Broadway,  let- 
ting the  Twentieth  Century  conductor 
clip  his  commutation  card  for  another 
fourth  in  less  than  2  weeks.     Sign  a 


Herman  Wolf  gram,  sales  manager  of 
the  Universal  Milwaukee  office,  was  in 
the  city  last  week  under  the  doctor's 
care,  for  throat  trouble.  He  could  just 
about  whisper  audibly  enough  to  ex- 
plain that  he  had  lost  his  voice  purvey- 
ing Universal  service.  Listen,  Hermie. 
we  believe  you,  but  with  those  Sox- 
Giants  series  just  past,  you've  got  to 
admit,  the  alibi  has  a  sour  flavor. 


General  Enterprises  to  Show  "Mother"  Film 

to  Inmates  of  New  York's  State  Prison 


"Mother,"  the  six-reel  feature  recently 
produced  by  George  Loane  Tucker,  will 
be  shown  to  the  inmates  of  Sing  Sing 
this  week.  A  request  has  been  received 
by  the  General  Enterprises,  Inc.,  from 
the  chairman  of  the  Mutual  Welfare 
League  of  the  New  York  state  prison, 
asking  for  a  showing  of  the  film,  featur- 
ing Elizabeth  Risdon,  because  of  its 
strong  appeal. 

Mr.  Tucker  will  appear  in  person  at 
the  conclusion  of  the  performance  and 
give  a  short  address  on  mot